Have you ever considered what lies behind the microphone of your favorite podcast? Join me on a journey through the intricacies of online content creation, as we navigate the delicate balance between authenticity and the pull of digital platforms. Together with special guest Matty G, we peel back the curtain to reveal the potent mix of passion and strategy that powers the engaging world of podcasting and social media.
Matty G brings his unique blend of entrepreneurial spirit and personal anecdotes to the table, offering an intimate glimpse into the world of entrepreneurship, barbershop charm, and the making of The Holy Black. We discuss the art of relationship building in content creation and the undeniable importance of community in both our personal and professional lives. As we share stories of mental health, jiu-jitsu, and classic cars, it becomes clear that our bonds run deep, crafting a narrative that resonates and inspires.
Wrapping up, we look to the future of our podcasting endeavors and the vibrant engagement we seek with you, our audience. From the potential of live episodes in the barbershop to the anticipation of new product launches, we invite you to be an integral part of the conversation. Your support, through likes, comments, and shares, helps us continue to bring you content that connects, informs, and entertains. So plug in your headphones and let's embark on this audio adventure together.
Have you ever considered what lies behind the microphone of your favorite podcast? Join me on a journey through the intricacies of online content creation, as we navigate the delicate balance between authenticity and the pull of digital platforms. Together with special guest Matty G, we peel back the curtain to reveal the potent mix of passion and strategy that powers the engaging world of podcasting and social media.
Matty G brings his unique blend of entrepreneurial spirit and personal anecdotes to the table, offering an intimate glimpse into the world of entrepreneurship, barbershop charm, and the making of The Holy Black. We discuss the art of relationship building in content creation and the undeniable importance of community in both our personal and professional lives. As we share stories of mental health, jiu-jitsu, and classic cars, it becomes clear that our bonds run deep, crafting a narrative that resonates and inspires.
Wrapping up, we look to the future of our podcasting endeavors and the vibrant engagement we seek with you, our audience. From the potential of live episodes in the barbershop to the anticipation of new product launches, we invite you to be an integral part of the conversation. Your support, through likes, comments, and shares, helps us continue to bring you content that connects, informs, and entertains. So plug in your headphones and let's embark on this audio adventure together.
Yeah, I think podcast school because it opens the opportunity to just get into conversations with people that, like you, wouldn't normally have an opportunity to sit down like this. You know what I mean Like we'd be in passing for years maybe.
Speaker 2:Yeah, we'd just see each other at the gym and we'd just say hey. We'd just say hey, yeah, we'd just go, hey, and that's it. And you know, oh, you using that weight still, yeah exactly, exactly.
Speaker 1:It's cool because it also helps you with your interpersonal communication skills and being able to look somebody in the eye and talk, which is becoming a lost art in a lot of ways and all I noticed is like I would watch like I only done maybe three or four podcasts and I'd watch them over and I'm like, oh shit, like first of all, do you curse on this podcast?
Speaker 2:Oh, curse away, baby, you're good. There's. No, I don't, truthfully, I mean the. It's crazy because if Google YouTube finds that you curse in the first I think it's I don't know, I think it's something like the first five minutes or 10 minutes into a video, probably five, because most of the videos aren't going to be that long. If you curse within the first five minutes of videos, they won't let you monetize it. It's very interesting.
Speaker 1:Well, don't you do a certain amount of watch hours before you can hit monetization?
Speaker 2:Yeah, which I have on my, which I have on my YouTube A thousand hours or something. Yeah, it's been going good.
Speaker 1:Actually I, I, because I think it's really from when you monetize forward, right? So like if you were breaking rules before, you were able to monetize that. Once you get into the realm where you can monetize, as long as you follow the like instructions, from that point going forward, you should be good, right.
Speaker 2:Yeah, I hope. I mean, you hope so, but unfortunately, when you're dealing with an entity like Google and YouTube and all these different corporations that have their own philosophies and thought processes and they change on the dime and they go. Yeah, you know what we believed in that yesterday, but not so much nowadays.
Speaker 1:You know you, it changes real fast.
Speaker 2:And it changes really quick. And then all of a sudden, you're trying to keep up with one algorithm and then there's another algorithm and there's another updated change and our sponsors don't like that, so don't do that anymore. And you just sit here and go okay, I just want to make videos and talk to people and hang out, and now you're making me do.
Speaker 2:Yeah now you're making me do all this, which is now a third full time job, it feels like. But yeah, the monetization was uh, it's funny because the more I started posting on the YouTube shorts, the more it pushes to the regular channel. So on TikTok I have 53,000 followers, but it's been dropping by like a couple of hundred every couple of dropping followers. Yeah, cause I'm stuck in that two to 400 view, uh.
Speaker 1:I guess we're actually losing followers, yeah.
Speaker 2:So I don't know if it's because they saw a guest and they watched a couple of clips and they just liked that guest. I don't know if it's because they just have views or dropping or your actual followers. Followers or dropping by like a couple of hundred every every couple of months.
Speaker 1:Yeah, so interesting. Cause like to to unfollow somebody. I feel like you either need to trigger them to unfollow you. Cause like not too many people go around unfollow. You know what I'm saying? So cause I noticed that too. Instagram really like I used to grow on Instagram like daily and then there was a point we just stopped growing and then I looked at my analytics and I was losing followers and gaining the same amount of followers almost every day and breaking even almost exactly, and I'm like there's gotta be something behind it. It's weird.
Speaker 2:I mean my. So my buddy Anthony. He does I shoot videos for his construction company and every time we do a video he does it right. He puts marketing dollars behind the video. I don't know what specifically he does. This guy gets like I think he's had something like millions in revenue and estimates coming in now, but he gets hit up multiple times a day for people that sold the project that we shot and they go. I want that for my bathroom, I want that for my house, I want that. So when you, when you put it like that, in my opinion the organic growth is done. Tiktok had a huge organic growth boom in the beginning and now we're kind of in that limbo stage.
Speaker 1:now, yeah, I mean they're done yeah they're done.
Speaker 2:Giving it out Like the TikTok shop is what they want, want everyone to do, so they want everyone to push products and do XYZ on there.
Speaker 1:As soon as they get to that point, any platform is like we give you everything, we let you go, go, let you go until we have the the majority of the population on our platform. Now we're going to let you go and you got to pay for it. And people get stuck into a platform where they, you know especially, you got to gain a bunch of followers and stuff. You like you get, you want to like, hold on to it. You don't want to jump flat platform. It's like oh, it took me so long to build this, but sometimes that's what you have to do.
Speaker 2:Dude, I've been grinding on Instagram for I don't know since 2012 and it started off as a page that obviously we all just started pictures and just bullshitting. And then it turned into a fitness profile because I was doing bodybuilding and I was competing and doing all that. And then it turned into my photography stuff and then it slowly has now transitioned from my photography stuff to like podcast and just everyday life type shit, and I had the business account for Rizzles Productions and I have the Rizology podcast account for Instagram, which, honestly, rizology podcast accounts growing a lot, which is weird, cause all I really do is collaborate with my main profile and then I remove you collaborate with the people that you do the podcast.
Speaker 2:Yes, I do that as well, and then I will remove my cause. I do it from my Nikki Rizzles page. I'll remove that from my home screen after like a day. So then it goes back to a clean photos and then my work. So if they want to see the reels, they can just go over and then all the clips are right there. So it's it's kind of weird, like the transition of just everything. But then you know TikTok. I boomed on that so quick. I got 53K in like a year.
Speaker 2:And then now all of a podcast short, all of a podcast clips, all of a lot of viral clips with my boy Andre, my buddy Jamal, who's always on. Usually we have to get another episode with him again and then just clips from people. Like I had my from Marina on, who goes to OG as well. She had double mastectomy, like we talked to all these different people and then I just blast these clips out.
Speaker 2:But it becomes a hassle and I talk to a lot of people about this, especially business owners, because I shoot content for that and because I'm friends with you guys. I talked to them about how much it's just like it's another job. It really is just having to keep up with just every fucking platform. It's like, well, youtube wants shorts, but they also want horizontal videos. So it's like we got to shoot it wide and then for ad content you need it horizontal. But on Instagram only they like the ads to be, to be, you know, north-south and your, your your video guy Box Visual shout out to him really great, creative, super talented. He, he deals with the same shit like we all do. It's just like fuck, what do we? How do we want to shoot this? Do we want to shoot this horizontal or do we want to shoot this vertical? I mean, if we shoot it horizontal, then we got to crop in on everything.
Speaker 1:And we lose on that. I have another videographer's guy, james Morano, and he that's what he does. He shoots everything vertical and then and 4K, and then he makes two versions for me. Every time he shoots something and we'll have horizontal.
Speaker 2:Yeah, that's the way to do it, yeah. You know, I, I, I, I I. Shooting vertical sucks because, especially when you use a wide lens, like I was saying with the, with the wider lenses that I was incorporating, when I shoot those wide, you get that weird, um, almost like a barrel effect.
Speaker 1:Yeah.
Speaker 2:Normally you get a barrel effect left to right. Yeah, and dead center is normal Because we're going like this. Now you almost get like like a barrel effect. And then you get like a barrel effect. You almost get like the head and feet distortion because it's so wide, or there's too much head room, or it's all sky and all, all ground. Yeah, and I got, I got belly button on the bottom frame.
Speaker 1:How do you get establishing shots when all you have is like this narrow thing? You know what I mean. It's hard.
Speaker 2:It's just awkward. So what I've actually started to do and you guys may want to, if you haven't done it yet, it's actually looks pretty good is we do the horizontal videos, but we just put them in a vertical timeline. What do you mean? So we'll do it like this and I think it looks cool. We just tell the people turn your phone.
Speaker 1:Oh, I got you yes.
Speaker 2:I mean just doing it kind of like that and it just it takes up the whole area. It looks good, it's super clean and super clear and you don't have to worry about that. You get like the best of both worlds Bullshit, ass, crop effect and it's tough because you wanna please all of these platforms, although a company like you guys, you have a lot of different areas that you're trying to hit. So you're hitting on the products and the services that you offer too.
Speaker 1:Yeah, and you wanna be able to create content that's usable for all platforms. But really, at the end of the day, once you really start to learn each platform individually, you realize that they all kind of want different types of content. Yeah, I mean. So when you start creating different content for different platforms like you said, it's a full-time job, but it's also one of the most important jobs is what I think that people underestimate. You know what I mean, because, like, like for my website, and things are changing a little bit now the source is a little different with all the different platforms, but up until like last year, like almost 70% of my traffic came directly from Instagram. So when you think about things like that, as far as like from the business standpoint, like that's the one the single most important job you have is to be continuously updating those platforms. You know what I mean and working on that.
Speaker 1:So some people like I don't got time for social media. I'm like well, you don't got time for social media. What are you doing? Like you know what I mean. Like it's really have to make some time for it.
Speaker 2:That's the unfortunate, devil portion of it. Like the good versus evil, it's like there's a lot of good versus evil on the social platforms. You know you can either use it for good or you can use it for evil, and there's a lot of people that use it for evil. So you have to just keep your time not limited on it. But you have to understand that we're going in, we're posting content, we're gonna interact with a few accounts, then we're gonna dip. We can't spend all day on this thing, like that's why we don't have time. We don't have time because we scrolled through 100 Reels and you look at the time and you went holy shit, it's been 45 minutes. Where has it gone?
Speaker 1:When, before the Holy Black, I was like anti-social media, I don't have no Facebook page. I still don't have a Facebook page. I don't know. I have a personal Instagram account, but now everything is really geared around business. Like, I have a personal Instagram account just because I'm building my personal brand, that helps to also build my regular brand, you know.
Speaker 2:Hand in hand.
Speaker 1:Yes, exactly. But so I had to come into it from like this different state of mind of like trying I use. If it's used as a tool and not used for actual social purposes, you could really make a huge dent. But when you kind of like mash the two together, where it's like your personal stuff and your business stuff, then you're like it's hard to differentiate like what is actually business and what's not. Like am I doing this because I want to? Am I doing this because it's functional for my business? And like being able to decipher through that, I think, is just a talent in itself that people need to learn, you know.
Speaker 2:Yeah, it's tough for me when I deal with that, because I had the multiple pages and I still do. It's like I don't check the Rizology page all the time. And there was the same thing with the production page, like all my what? I'm just gonna post all my videos over there and then share it to my main page anyway and do this and that, and it becomes a weighing things out like which account? And I just wound up just saying you know what, I'm keeping Nicki Rizzles, I'm gonna sign out of the Rizzles productions, I'm just not gonna be bothered with that thing. And then I'll keep the Rizology page and do my thing on there, and that'll be where the clips mostly live, front and center, always for people to check it out.
Speaker 2:Same thing with the TikTok and then the YouTube, and it's funny because we talk about different forms of content. Youtube has multiple now, so it's the long form content the entire video episode and just everything in all of its grandness. And then we have the shorts, which are just the TikTok versions one minute Advertise for the long, exactly. And the cool thing is, though and I don't know if you know this on YouTube, you can actually put a related video in the short.
Speaker 1:No, I didn't know that.
Speaker 2:Yeah, so what happens is when you post Like the recommended video yeah, so it's just a click. So it's like you're watching something that you like and then the full video is right there. So all you gotta do is click it, as opposed to you'd have to put it in the bio.
Speaker 1:Right right.
Speaker 2:But I have that and then I also do the micro content from the long form of the YouTube videos, so it's like three different forms of content.
Speaker 1:You sit there and you're like, oh my God, at least you have the skill to be chopping things up like that too, like the whole editing portion of it For me, like I'm using if I'm not using my videographer and I gotta use the cap cut and I'm like trying to like make things work out. It takes even longer.
Speaker 2:It's tough. It's tough and listen. Content's expensive. When it comes down to it we were talking before it's expensive equipment. It's time to learn the software. It's time to learn everything. It's location time, it's shooting time, it's editing time and I talk when you talk to a lot of different businesses. I find that a lot of people don't understand at first how much goes into it and they think that it's just somebody sitting there with their cell phone. It is too.
Speaker 1:Yeah, and they don't understand like it's worth the investment, it's worth the time, like content is king and nowadays like the only way to serve people, like you could talk to someone who's been marketing for their entire life and you talk to them about how to market now and they're living. It's a completely different animal.
Speaker 2:Totally different.
Speaker 1:And like if you're not creating content and serving it to people and putting it in front of people's face, like you're not gonna go anywhere.
Speaker 2:Well, you're just gonna be pushed to the wayside. No one's gonna remember you. They're gonna be like whatever, unless they're dead hardcore fans of the brand and who you are.
Speaker 1:Yeah.
Speaker 2:You know, cause there's some people that can get away with it, some people some large names that can get away, which is not posting once a year, and people will still flock to them. I bet Taylor Swift if she posted once a year, everybody should get billions of likes, probably. So it's yeah, unless you have that type of brand loyalty or fandom towards you, it's just not gonna work. Now, when we talk about content for the Holy Black especially, which we're gonna back up to and I wanna talk to about everything kind of leading into the Holy Black. But while we're on the topic of content, when you guys sit down and you plan one of these bad ass videos that you guys shoot, there's a lot that goes into it. Y'all aren't just fucking sitting there and oh yeah, let's just get to a couple clips.
Speaker 1:today it's like nah, man, you're storyboarding like a baby movie, you really are, yeah, and in other words, for us especially, we really really enjoy and are passionate about creating content, which I think is a huge help, because if you're doing it solely as like, like just a business tool and something to do, and it doesn't come through as like if you enjoy it, you put a different type of energy into it. You know, like me and Box, like on a Saturday night, like we'll get up and we'll hang out and we'll talk about different ways to make content, like that's what we wanna do our own personal time. You know what I mean. So it just it really makes it a lot easier when it's something that you enjoy doing, you know.
Speaker 2:I'll also say that that's actually the relationship that you'd wanna have with somebody that's creating your content. Yeah 100%, just from my perspective and standpoint. You know it's great that I get called in to shoot videos and do different things with great clients, but at the end of the day it's like if the client isn't invested in the content and they're not excited about it themselves and they're just looking at it like a chore, then that's just gonna feel like a chore to me too and I'm not gonna be excited.
Speaker 1:Right, and if you're friendly with, like say, you know you shooting with Taylor or someone that, like you actually have a relationship with, then, like it's easier for the person that is in the video Like, for me I could talk fluidly with box because I have a relationship with him. When you have just a videographer there, like okay, tell me about your brand, and you're like okay, you know what I mean, it's all gets all choppy and stuff. But once you have somebody that you're comfortable with and you're friendly with, it creates this different environment where you just in this, like this comfortable atmosphere, you know.
Speaker 2:Yeah, it's the dynamic and that's really what it comes down to. So I had a couple of notes on things that I wanted to talk to you about. First and foremost, matty G welcome to the show. Thank you, brother. Thank you for having me. I appreciate you, dude, I know you're a busy man. You got a lot of things going on. Before I knew the name Matty G, I knew as the man with the phenomenal beard. That's what I knew. I saw you in class and I was like God, that beard is crazy. Thank you, I'm gonna throw that out, man.
Speaker 1:I probably had a beard for like 10 years now 10 years?
Speaker 2:Yeah, was it always growing in hours?
Speaker 1:It's always, just like. The last time I shaved my beard was probably around one e, 13, 14,. I had a. I hosted a Halloween party and I dressed up like Willy Wonka. Oh shit, I shaved my beard and I hired a bunch of small people dressed up like Oompa Loompas and no one knew who I was, Like all my friends. Like I was running the whole party and dressed up like Willy Wonka and nobody knew who I was Like. You know, when you have a beard for so long, people forget where your chin is.
Speaker 2:You know what I mean.
Speaker 1:Yeah, dude, it changes your whole facial profile.
Speaker 2:I'm sure if you shaved right at the kids would be like who is that? That's not dad.
Speaker 1:Yeah, 100%, I was kind of wanting just to my kids reaction to see how they would look at me if I had no beard.
Speaker 2:The dog you'd come home. The dog would be like wait a minute. I know that smell, but that's not him, that's not the man, it's so weird.
Speaker 1:When I shaved my beard it's like like it's so weird you forget what your face looks like. Almost you know. Yeah, it's funny.
Speaker 2:So it's funny. So we obviously met at OG and I had always heard about the barbershop and the brand and this and that I've seen your stuff on Instagram for a few years prior, before OG, before OG. Yeah, always dug it. It was dope. I used to go to a couple of different I shop jumped. Yeah, I find that, like you find a barber that you like for a little while and then, I don't know, you start looking and you're just like.
Speaker 1:I always thought the opposite. I always thought that when someone goes to a barber, they almost never leave.
Speaker 2:They do. But you have to almost sometimes get that outside perspective. You start looking and you go, ah, it's like I'm not getting the TLC, I'm not getting the love anymore, or man, they haven't been giving me the service that I feel like I should be getting. So I used to go to a couple of different shops. They were all dope, they were all cool as hell, but I just I always found that after about two-ish years, three years, I'm like I'm just getting the same cut. I feel like the prices are going up or I feel like I'm getting milked and I'm in and out. I'm not actually being taken care of. So I decided, after I found out that you were the owner of the Holy Black, I said, y'all, now I really gotta try the spot. And that's how I met my man, mike. I saw Mike first off. I tell him this a couple of times. Every time I see him I'm like, dude, you still throw me off that the picture of him is bald.
Speaker 1:He throws me off. He comes in sometimes and he looks like a completely different human. Like he's just I don't know. I love Mike. He's like one of the best fucking dudes I've ever met, awesome. And like he was the only person that's in that barbershop that I didn't know beforehand. You know what I mean. So he was a wild card coming in and now that I've known, got to know him. Like he's just such a good dude.
Speaker 2:Oh, he's phenomenal. He's phenomenal. He came up. He's like Nick. You know, I'm Mike.
Speaker 1:I said Mike, yeah, he goes, oh yeah yeah, yeah, mike, he just shaved his head right before the picture. That's what he told me. He took the head shots and I'm like, and he's never shaved his head after that, and I'm like you're just a fucking.
Speaker 2:Great shots. The dude who came in did amazing shots. They were really good, talented and I was laughing. So every time I see him I just go dude, you still throw me off with that bald head in that picture. Bro, you either got to.
Speaker 1:So weird. Sometimes his hair is like curly, sometimes it's straight, sometimes it's slick back, sometimes he's like I'm like every time I see him and like he's got so much swagger too. You know what I mean. He's in a different fit. I love that kid.
Speaker 2:And it's dope, you know, because you walk in there and you get that retro old school vibe which not a lot of shops give anymore. You know, it's either the super Russian shops that you see, where it just feels like an assembly line, or you Like a hood shop.
Speaker 2:You get a man, you get a hood shop where you get like some it's random salon, like in the corner of a salon, that they're just renting out a little bit of space, and I think all of them have their place and purpose and it doesn't mean that you're going to get a bad cut. It's just different vibes for different people, some of those hood shops.
Speaker 1:You never get a fade like that in your life, never, never.
Speaker 2:So you start looking around at your shop specifically and you go oh shit, like the vibes, the page, like it all.
Speaker 1:There's something about like before even opening up a shop, like that traditional old school, like men's grooming probably, where like a spot where like men would go.
Speaker 1:You know, someone says something the other day it's called they brought up your third place and they say back in the day you know about this, I heard it on TikTok yeah, third place with the community, exactly, and like back in the day you'd have a spot you would go, whether it's the bar or the barbershop or you know whatever your pool hall, whatever it was that you were into, but like your third place, like you had home, you had work and then your third place and I'd give you that sense of community and like that space to go when, like you need to, like you know, step away from reality and stuff. And the barbershop used to always be that, you know, and it was different back in the day. Like I mean, back back in the day you went to the barbershop for everything, like you know what I mean. But there's just that like sense of like a spot for men, like women have these places, you know what I mean when they have spas and they have spots so they can go to get pampered and stuff and men kind of like fell by the waist Like you go get your haircut. It was like in and out and like you would.
Speaker 1:Just a number, like a.
Speaker 2:Ford assembly line. Man, you just in done and you're okay.
Speaker 1:next and like even like you know, back in the day is like the hot processed or like a hot towel shave when they use real, like hot process soaked in lather and three towels and a cold towel, and like that whole art and that whole feeling of like you just can't find it anymore, like I've been to barbershops all over the country and like it's just something that they don't practice anymore, you know.
Speaker 2:Let alone the services. Let's talk about the chairs, yeah.
Speaker 1:Everything in that whole shop is pretty period correct to like 1912, 1915.
Speaker 2:So do me a solid start from. I want to start from the beginning before we even get even more into this. So was this something that you acquired? Did you start it from scratch? How did things come about for you? Yeah, the barbershop, yeah, yeah.
Speaker 1:So I actually never intended opening a barbershop. I was always. I always wanted to, because, when I was just explaining, I always wanted that atmosphere and I love it. Now I mean, I sit in that place, my favorite place to be, but I have an e-commerce business so I could work for my phone from anywhere in the world and brick and mortar is dead and, like you know, all those things are the reasons why you wouldn't want to start something when, like, I've no employees Like you know what I mean Like all the good things that I had going the barbershop went against all that. So it was always a desire, but never. I always knew, like, fundamentally, it's not the right thing to do, so I always pushed away from.
Speaker 1:I had opportunities to do it before and what happened was I had my head barber now Kevin he was. He reached out to me. He was in another shop in a different town and he didn't get along with the owner and he just wanted to change it up a little bit and he was like I just want to do something different. I want to. He worked with me like as far as like being a brand ambassador and coming to shows and doing education and all that stuff. So he's like I want to do something with you guys. And I was like, all right, cool. I was like maybe I could set you up where, like one day a week, you can come and we could do some haircuts out of the warehouse and we could do some education, make some media and kind of have fun with it that way.
Speaker 1:And literally the next day one of my best friends, jimmy his dad owned that building and had an insurance company in there and he was like hey, my dad's retiring, do you want this space? And I was like man, like first of all, lindenhurst. I've been Lindenhurst my entire life, born and raised. Never, I mean, I've left a couple of times but like always came back to it. You know Where'd you live to, if you don't mind me asking, I've lived in Massachusetts, I've lived in Pennsylvania, I've lived in North Carolina. That's pretty much all the places I've lived.
Speaker 2:And always the favorite places to come home.
Speaker 1:Yeah, I mean, I'm like a super family man, so like I'll never leave my family, especially my mother, you know what I mean. Like I hold her down, she's my rock.
Speaker 2:Can understand stand here, I understand.
Speaker 1:So I would never leave her. Honestly, if I didn't have a tight family, I would be like living on the road. You know what I mean.
Speaker 2:No mad style.
Speaker 1:Yeah, 100%. But I just can't leave her.
Speaker 2:I won't refuse to Sorry. So you're saying the building?
Speaker 1:Yeah. So the I was like shit man. I was like I want the building. I don't care if I was putting a smoothie joint in there and put some people in and keep moving. It's a beautiful spot. It's a corner brick building like had real cool architectural elements to it. I actually went in there and it was all like divided up into cubicles. It was like paneling brown carpet drop ceiling. And when in there I popped up the drop ceiling, it was that tin ceiling above it. I pulled the paneling back of these old stucco walls. I pulled the carpet up. It had these old white oak floors.
Speaker 1:I was like man, places, drive me nuts. And, like I said, kevin came in to do it for us. So like my brain started spinning. I'm like maybe I'll, you know, to have like a space in my hometown where you know people are constantly reaching out, like hey, can I come by and pick up my products? And our warehouse is really set up like that. It's not open to the public. I think it's cool to have a storefront and I'll take the space, no matter what. I was like I figure out what I'm gonna do with it. And I had Kevin started working that one day a week at my shop. And then the guy Tristan who was there from Kentucky. He hit me up and he was like Elvis, yeah.
Speaker 2:He reminds me every time I see him. He reminds me of Elvis.
Speaker 1:It's pretty right on him, like a clash between like Elvis and like Johnny Cash. Yes, and he I mean him were talking and he was like yo, you give me the word, I'll come up there. And I'm like, yeah. And then, michelle, you know, we started making media with her. She was a local barber, she was right on brand. I became good friends with her and she was at another barber shop that just was like not her style. It was like really like just a different style of barber shop. Like we are, our demographic is like she fit right.
Speaker 2:Different vibes man.
Speaker 1:Yeah.
Speaker 2:And you gotta make sure the vibes match. You gotta just feel like you're a part of it.
Speaker 1:Yeah. And so all three of them kind of reached out to me. It was like kind of like interested in changing it up and this place became available. So I was like you know what, we're gonna make this work? And then I put them in my warehouse and they started cutting down my warehouse. And then Tyler it was worked at my warehouse making so doing a pack in orders. He got friendly with Kevin and he started hanging out with them after hours and Kevin was teaching him how to cut hair and like the whole barber shop like slowly, organically built inside my warehouse while this building became available. So like it was just it was one of those things that it was like felt like it was meant to be. You know what I mean. Like everything just kind of happened.
Speaker 2:I didn't force any of it you know what I mean.
Speaker 1:It just kind of all you know, everything was just exactly what I wanted it to be. So it just like organic got put together and I put them in there and like I think we're at a little over two years now and it's been the best thing I've ever done. I love, I love, love, love having it and I have such a good crew. They stay, they're all extremely busy, they're all very happy and like it's like I said, it wasn't anticipated but it worked out the way I couldn't picture it working out any better.
Speaker 2:So now you talk about for those that don't know, the products came first. Yeah, the Holy Black products came first. I remember I was going to Gold Coast for a little while and I remember you guys put up a little display in there, so that was the first time I ever saw the brand and that was. It was cool, it was the shaving products and, I think, the pomades.
Speaker 1:That little wooden display for them. Yeah, yeah, yeah, time ago.
Speaker 2:Yeah, so it's cool to see how it transitions into actually a freaking mortar spot. And now the products. Were you seeing a lot more national type distribution or were you seeing more just in the island as the support? Just saying For, like before, you actually obviously had the actual spot.
Speaker 1:I would assume I mean I really assume I could pretty much tell that after I opened up a barbershop it changed the playing ground a little bit, cause you know, another barbershop doesn't want to buy product from another barbershop. You know what I mean. So there was that kind of issue there and so, but, to be honest, like the barbershops that we're in, there's not that many of them on Long Island, do you know what I mean? Like the barbershops that are demographic, that would want to sell out a product that could, like that kind of like, are on brand with us, are not like in Brooklyn Manhattan, definitely, but Long Island is not too many of them.
Speaker 1:Yeah so the ones that we did have, we're locked in with them. We've been with them forever, but most of our business comes from like major cities around the country.
Speaker 2:Oh, so you use that, so it is. Yeah, it is a national type distribution.
Speaker 1:Oh yeah, yeah, honestly, I was in barbershops all over the country before long Long Island. There's not too many barbershops that are like like I look for a certain high barbershop, I don't have any sales, I don't have any sales reps, I have no distribution. I literally do all of it. Every single barbershop we're in, I've contacted them directly, I established a relationship with them and then, like, I looked for people that I wanted to be in their shop and I knew that we were on brand with each other and I knew that we had the same morals and all that stuff, and I'd contact them, I would send them free stuff and then we'd start working together and that's. I just wanted a time, you know. And now we're in every single city in the school.
Speaker 2:Besides New York, where do you see the most?
Speaker 1:I guess sales, or we have a bunch of barbershops in like Boise, idaho Um, it's dope, yeah, wherever there's like a really cool hip town and there's cool ass barbershops, you know what I mean. Like there's a lot. I have a lot in Cincinnati.
Speaker 2:So you obviously get to scout all these out, like you're saying, and you get to really see what's like I know pretty much every single barbershop in the country.
Speaker 1:Like you know, I mean just from being in it for so long. And like Social media and like talking to people and like I'm just in that world. So like when I see a shop that is really rad, like I make it a point, like I've driven out, like me and box rented RV and we drove from Texas all the way up to like Albany and then back down and like I hit every cool barbershop that I found along the route. It was like a 12-day road trip and Spots that I was in already and spots that I wanted to be in, and like I just went there and like like I said, like if there's a spot that I think our products belong, like that's like my, my drive to work with them.
Speaker 2:So if I want to get a good cut anywhere across the country, I'm hitting you up. I'm going to go to Maddilus. I'm not. I'm not on Long Island, so I can't go to your spot. But where are you telling me there's nothing, that this cut?
Speaker 1:there's nothing better. Like I have like friends that either on vacation or live in a different state and they're like I love found this cool bar, so I went there and I seen your products there, like you know. I mean it's like the coolest thing.
Speaker 2:Yeah, they thought they beat you there, but your display was already up.
Speaker 1:I've been there for a month, yeah, yeah that's awesome dude.
Speaker 2:And so now I got asked holy black, where it start, mean, what does it mean? What is the because I mean that question? You guys are all brand, so you know all brand and brand identity and Just the morals of the brand. Yeah, what does it stand for? What is it?
Speaker 1:So the holy black with the words the holy black actually came from is back in the day. Let's do like cowboy action shooting and they use black powder in their guns. At some point they switched over to smokeless gunpowder. It was like better for your gun, it was much cleaner, it was like less of a hassle to work with. But like some of the dudes that wanted to like, keep it traditional and do it old school, that kept using the original black powder, if you'd ask them what they'd shoot, that guy only shoot the holy black. So it was like a slang term for doing things the old school way.
Speaker 1:Now you can't find that if you look up holy black any like. Like we found that. My me, my brother found that and he was like that's the coolest fucking term I've heard in my life. That's now we own it. You know I mean. And what's also funny is Holy and black are two like real, like trigger words that have never been put together before and I could tell like, like I get it all the time of people also tell me something with the t-shirts. Like people have to stop them. Like what? Like they need to know what it like. Are you guys a gang? Are you a band? Are you like they just don't know what it is?
Speaker 2:Bikers like what is it?
Speaker 1:something that actually I was just at the gas station before I came here to grab that order and there's this dude behind me and he read my jacket. He's like the order of the holy black. He's like what, are you a Muslim? I'm like I'm not a muscle man.
Speaker 2:You know I know, the beer go crazy. Yeah, man no.
Speaker 1:Um, so, yeah, so it like for search engine optimization. You know, I mean it's like those two words put together are they work really well, you know? And now it's like it's cool because the holy black means something so much bigger. Now, you know, I mean, at least to us it does.
Speaker 2:Yeah, I mean it's cool because you get to see, obviously, the community that you guys are building out and the not only the community in the shop, but you know some of the events that you guys do, and then, especially when they had the street fair.
Speaker 2:Yeah, you know you guys are doing your thing out on the street and trying to give back to the community that you love. Dude, you know Lyndon Hurst, you talk about it, you're you're happy to be a part of it, you want to be a part of it. So you, it shows in all of that, and then obviously it all translates right back to brand.
Speaker 1:Yeah, absolutely, and that's an old-school feel man yeah being part of the community is an old-school feel.
Speaker 2:The third place, all that stuff, that's. That is a lost thing and I was gonna ask you where do you think it went? It's just is it. Is it because of digital times? Is it because of just people not fucking caring anymore? What do you think it?
Speaker 1:is. I think that Socializing in real life is almost dead. Obviously social media, people socialize. In web 3, now you know it's just where you, where you talk, wait like no one. Like you talk to people like way we used to hang out as kids and get on our bikes and and and go bounce out for the day and go play manhunt and like nobody had a phone and nobody was tapped in. Like that, nobody created relationships. Like that. Now all relationships are built online and like the like even. Like you say, someone like us, like we had this common ground to go to the gym. You know I mean, but if we didn't go to the same gym, like you know, I'm not at the bar hanging out and I'm not, you know I'm saying either you there might we've never probably never met If I never went to the haircut.
Speaker 1:Absolutely yeah. So there's this, like there's just a need for it, where people want to be part of something and they also want to have genuine relationships, and it's just gone by the wayside, and that's so. I don't know how much you know, we have the order of the holy black, which is I saw.
Speaker 2:I saw a little bit on the website. I was gonna see if you were gonna, you know, get into it too.
Speaker 1:Yeah, so it's. It's. I mean, it goes really really deep, and I don't know how deep you want to go, but it's more or less.
Speaker 2:As deep as you want, is that's? What I was about to say I was.
Speaker 1:you want, man, I'm with it but in a nutshell, like if I could explain it in like a really Easy way, I would say it's like a modern, like a modern day version of like if you took a night to Columbus and like the Masons and a Motorcycle club and and made one is pretty much like if I could try to describe it but it's. We pretty much created a social club that gave people a third place and gave people an option to come together and when it's a club based on Not like all of us have the same interests, so it's not like a a Book club or golf club or whatever we all are, just it's only based around good people. So, like we find good people. They're all different walks of life, they all come from a different industry and we all came together and, like I said, there's a long it's been working, since like 2016. It goes pretty deep, but now that we have this going and now we actually you know we meet months a month, we'll organize, we have events, we have a non for profit, we have a 501c3 and a c10, which makes us a fraternal order.
Speaker 1:Now in the process of getting a clubhouse. It's members only and everybody's paying dues and like it's really starting to like and I built a bunch of businesses, but this is like building on its own and it's because everybody I didn't realize at first it was almost like a Something to help build the brand. Like you know, we'll put the brand on it back. We get together, we do these events. But since I've built it, almost every member has come up to me and been like I had no idea how much I needed this.
Speaker 1:This filled a void in my life that I didn't even know I needed to fill and like now they're doing. I got guys that are doing like Mental health Mondays where, like all the guys come, we have a discord channel when they go in and they have voice chats and like it's just and I could see the demand for it is Outrageous and now that we're building it, it's. I have been real quiet about this like, so it just recently it started to really move fast and it's without any promotion or anything. I have an Instagram account that I don't even touch. I barely ever. Once in a while, like I'll vaguely say something on our social media and if you really look through our website, you might be able to find some of it, but um yeah, I found it on the website.
Speaker 2:That's what I was looking at. I found the clubhouse.
Speaker 1:Okay, yeah, yeah, sanctuary Day or night I was like that's interesting.
Speaker 1:I I say I feel like I haven't. Like on the bottom of website it says like not a front for Resurrecting ancient secret society, like that you know. But you know, as it's been developing I've been learning a lot about people's desires and also a lot about myself that I feel like a lot of that I've learned and Everything I've done up to this point has set me up for this and I really think that this is gonna be the biggest thing that I've ever done. I really feel like it could be national and I think, if you think about it, like there's a a night to Columbus, a moose Lodge, a rotary club, a friggin.
Speaker 2:These are all just like on is what I think of these? I think of these like old men hangouts.
Speaker 1:I think about it is one of them in every town, in every city, across the entire country and all of them own these huge Buildings and like and you go to them, it's like a dingy bar, a bunch of old men sitting around watching like a football game. So picture a modern-day version of that where you had a clubhouse that was really cool, filled a really like ambitious young people and business owners, and the clubhouse was, you know, had a mechanics garage with community tools and had like, like, like I don't know if you ever seen my warehouse, but it has like all these different sections build out, so it has like a is the warehouse in Lindenhurst to yeah okay, right in your og, Okay, cool, you stop by one day.
Speaker 1:Oh yeah for sure, dude, you know, we got like a tiki bar out back and we have hidden rooms and like fallout shelters and likes old, like vintage kitchen and we have the garage shop and then we have a lab with like popular, that place is built for the holy black in particular, but like building it for a community, like it's. It's really fun, think to think about, because we're building this clubhouse for all these people with all these different interests and like we've been having these group chats About like different things we want to put in there. But, um, using that as a stencil, basically, and just, yeah, I have already started some chat. Like there's a chapter in Albany, there's a chapter in Southern California, there's one in Ohio, and so these guys that are like and small, it's a couple guys that are trying to get together and start up and like we're kind of creating the blueprint and kind of like the roadmap on how to like scale it up, you know. So I don't even know how I got into this, but it's.
Speaker 2:This is kind of how the podcast goes. Yeah, we just gotta go down a million different routes.
Speaker 1:But, um, you were just saying about being tapped into community and all that place. Yeah, and it's been something that is it's truly special, it really is.
Speaker 2:Yeah, the video that I saw about the third place is there was this guy talking about how European countries have it. I don't know if that's the same one you saw. No, yeah, he's talking about how European countries have it. Like, when you go to the bar, it's not $15 for a drink or $10 for a drink and they'll give you some food, like a little snack food, to hang out and, yeah, sit on the side of the corner of the shop and you know there's an incentive to chill out. As opposed to, I feel like the Dude. I think our country as a whole is just and for years not just now, for years has just been on this trajectory of just Pulling people apart from each other and just. We don't want anyone intermingling or fraternizing.
Speaker 2:Yeah, just yeah, just go do your stuff and then, no, we'll make it really comfy for you at home with all these streaming services and all this stuff. And it's like I'm paying $15 $20 a month for HBO Max. Like, well, I'm gonna go pay $10 for a drink there. I'll go get a case I mean, I haven't drank almost a year now but it's like I'm gonna get a case of beer and I'll go home and I'll watch the streaming service that I'm already paying for it. It's like I don't have to worry about anything crazy. I'm worried about drinking and driving after, worry about not just fucking drink and go to bed and just chill at home. And because I feel like that has been the trajectory that we've been on for so long now and watching people in in web 3 and and I I had a conversation with my buddy Joe about this it's like we watch other people's lives all day. Yeah, that's really what it is Like you're a third partying someone else's life. Hmm, it's like anytime young kids.
Speaker 1:Now it's wild dude. It's crazy man, I'm not. People play video games and stuff, dude, it's insane.
Speaker 2:And now you have the Apple vision and you have them, you know, which brought light to things that were already out, because the meta quest 3 was already out for a long time. And now you have people wearing this shit on the fucking subway or driving their cars with it. And this is the beginning.
Speaker 1:This is only the beginning, and it's just and it's moved, and once technology advances, things move much faster.
Speaker 1:So, quick technologies geared around being lazy like the Like, innovative things are things to make things easier, yeah, and as it continues to happen, you get to the point where, like what's that movie like ready?
Speaker 1:Play a one. Yeah, like, yeah, dude, it's really happening. And but that's why now is such an important time to be able to push away from that and like and Be able to bring a sense of real, like community like people say the word community all the time but to actually build a real community. And that's why I think I established really good relationship with Evan, because he has the same thing where he is actually building a real community and he cares about his people and he cares about you know how everybody like intertwines with one another and trying to give them a platform to to keep growing and like Not too many people are doing that. Everybody's treated like a number and it's just kind of like trying to get people in, get people out. And if you actually tap into people's real emotions and try to work with them and listen to them, like you could build something Monstrous, because nobody's doing it. They're all thinking the opposite way, like how to, how they, like you said, kind of pull them apart instead of pushing them back together.
Speaker 2:Yeah, and you know, that was the kind of one of the big transitions that I've had over the last years is I went from doing all bodybuilding shit I mean I always had training partners but they came in good, they came in land. Yeah, I couldn't always get there at the same time as me. It's like, well, I got to get my leg day in and you just go and you just hammer out legs for two and a half hours by yourself and you're Miserable, you're just, you're angry, you're just like fuck man.
Speaker 2:I just want to be here, you're whatever bang it out and I transitioned from doing that to the group fitness type stuff, which is nice. Yeah, I don't really fraternize with everybody there. I'm not really like. I'm part of the community but I'm not. I got go there I say what up to a lot of people that I know, and then I did that's it comes out, even just a simple like fist bump at the end of the work exactly goes along.
Speaker 1:I brought everybody there today. It was his first day there.
Speaker 2:Yeah, do I met. It was super nice here.
Speaker 1:Yeah and um, you know, when he left there, he felt it. He was like yeah, he's like, he's besides the fact that the workout was great, the atmosphere was great, you know he's like, but that like, I could feel the sense of like you, of like camaraderie in here, and he's like it's just a different vibe and like that is Like and you don't think about it, but those are the things that trigger in your brain, that make you want to go back, you know it makes you excited, like it's like all right Well it's it.
Speaker 1:You wouldn't work like that if you were by yourself now. No, you got your buddy, like you know, pushing you, I got.
Speaker 2:Tyler. Tyler's always Amping me up and shit like that, but and that's truthfully, that's how it was when I did do workouts with my buddies during bodybuilding. You know, I'm deep into a prep and I'm just like I have nothing left in the tank and they're fucking sitting there going. Let's go, rizzles, come on, let's go, let's go, come on, and I'm okay, let's do it. You know, you, you, you get that excitement from it, but even more so the jiu-jitsu aspect. I know I bring it up every episode now and people probably tired of hearing about it, but the jiu-jitsu aspect of it, I never had anything like that. I'll tell you what man you want to talk about. Camaraderie, fight gyms have the craziest tribal camaraderie ever, like when we go to these Jiu-jitsu tournaments and you're a Sarah guy or you're a law MMA guy, which is an extension of Sarah and Ray Longos place, but or your soka or your Freedom, like all these different gyms come. It feels like copper-kai it really does.
Speaker 1:It feels like copper-kai, the Valley Tournament You're like another example of people wanting to be part of something. Yeah, and you see, in everything, whether it's a, a church or it's a Like there's so many different versions of it, but really it all it is is just like finding your people and finding your community and like like human nature. That's all you really want is to be part of something else and feel like you have your, your team or your tribe or your gang. We've always been tribal.
Speaker 2:Yeah, as our ancestors are tribal, like it's always been a thing. Before there was money, we were bartering. Yeah, you know, I would come to you. Hey, man, like, let's say, I was a blacksmith and you know you cut hair. It's like, hey man, I need a haircut, I'll sharpen your tools for you.
Speaker 2:It's like I did that recently with my buddy of mine. You know, I, you, and it's still a valid way in a valuable way, like there's an exchange of services to better each other doesn't always have to be a financial gain at, unless you know. I'm very fortunate that it doesn't have to be a financial transaction every single time. Some people may not feel or be in the same position, but you know, that's kind of what we have to work towards in the community. Yeah, and the issue is, you know you'll constantly be told no, no, no, don't, don't fraternize, don't hang out with each other. Oh, it's six feet apart, which didn't mean anything. Like you get a bunch of different things where they just don't want everybody together to like Talk about things and, yeah, groups. There's a guy, mike Glover I don't know if you follow Mike Glover, that was real from.
Speaker 2:X green berets. He's like half Asian super dope dude Awesome, and he has a company called fieldcraft survival. He basically does training for civilians in In Trauma yeah, how to wrap, had a wrap-off, what is it called? A tourniquet? Yes, tourniquet, thank you. How to wrap off tourniquet just in case for any bleeding. And this is a pistol rifles. He does everything like that.
Speaker 2:And he started a group similar to yours but different, about everybody just being in community and then outreaching across the entire country. So this way you have your pocket of people that believe in those same set values of making sure the family is okay. God forbid, there's an emergency. We all got each other like this is our people and this and that, and the government actually deemed him a Domestic terrorist. Really, they didn't want him talking about that type of stuff. They said, no, his group is domestic terrorism, this and that.
Speaker 2:It's just fucking insane how the lengths that people will go to just not allow us to be together. And then exactly what you were saying which is the point that I'm trying to make is there's a need for it. Yeah, so you see how many people need it. So it's like they're miserable because they don't have it, but then they are told not to do it and they don't. Some people just like I don't know what to do. It's like no, no, you, you feels right, right to be able to hang out with other people and yeah talk about things and work through your problems.
Speaker 2:Mental health Mondays. That's huge, like there's a lot of shit that goes untreated and unhelped.
Speaker 1:Yeah, it's a huge it's. It's really real. Mental health in general, men's mental health, was something I didn't realize was almost Engrained in. Every person could use a little bit of it. You know I'm saying, yeah, like the little bit of help could go such a long way.
Speaker 2:We all go through shit, man. Life is tough. I say it every episode to people probably tired of hearing that too. Life is tough, it is. It's tough for all of us.
Speaker 1:It's also good as hell too.
Speaker 2:It's good as hell. It's tough as hell. There's a lot of things that go on and you know you have to be able to take the tough days and and pivot off and enjoy the good days. And when the tough days come, you have to remember those good days. And when the good days Are there, you have to remember the tough days and be like yo it's pretty good right now, like things are great, like money's flowing, the dogs healthy, like things are great and just you know having the, the ability to.
Speaker 2:You know this is almost like my own form of therapy, to be honest with you. Yeah, I get to sit down with people and talk to about just life. I could see that it's, it's a good thing and I'm sure people listening. This is almost like an external therapy session because we don't get to do that a lot. Yeah, you know a lot of people.
Speaker 2:A Lot of people have not set themselves up the right way and it's nothing against them.
Speaker 2:They've just been positioned to Believe that the only way to survive and the only way to live is to get in your, get in your car, go to your job, a job that you fucking hate and that job that you don't want to do come back home, be miserable because your whole day is wasted in traffic and had a job that doesn't really serve you or anything that you love. Not go to the gym because you're too tired and to go to the gym now Eat shitty food because you don't understand Nutritious food and what actually is put into the food. If you're not careful and you're not On that thought plane of keeping things organic and healthy and single ingredient, that's affecting your mental health, that's affecting your regular health, then you're miserable because you feel like that and then you do it all over again. Yeah, pray for the weekend. Then you get pissed. That is only two days in it, yeah, and that it goes by like that and people wonder why they're upset, they wonder why they're depressed and it's tough man.
Speaker 1:Yeah, it really is, and I think that that formula of understanding like how to achieve actual happiness, it's really not that complex and I think, like you said, people just don't understand how to, how to get there.
Speaker 1:You know, I'm saying like if you could get yourself into a place where you love what you're doing every day and who you're with and where you're at in life, like embrace every stage along the way and not always be thinking about. But when I get this or when I get a house me different, when I get married, when I have kids, when I, instead of just embracing when you're at and what you're doing right now and who you're with and like, I honestly I think Majority of it is perspective. You know, I mean, and it does like, again, some people Are in a less fortunate situation where they hate the job, but you're also, you kind of put yourself in that job like you're in control of your entire life. You know, I mean, you have complete control, so it's up to you to hit, like you know, pure happiness. You know it's only one way to really get there and that starts with you.
Speaker 2:Yeah, absolutely Jots something down before I forgot. I actually did want to ask you as a side note how did you start formulating the products? Because you have a lot of interesting products and one of my favorite ones, I have to say extra powder, the petroleum.
Speaker 1:Oh yeah, the grease base.
Speaker 2:I love it, man. It's awesome and it does build up in your hair. So I bought the Tangerine creeper Mm-hmm, tangerine creeper. I love that one. But you didn't have the scent at the shop that I wanted, which was it's like the, the, the, the pirate one, what is it? Galleon? Yes, galleon. And then the other one was my favorite. Yeah, the galleon was dope man. It's so good. Mike uses on me every time I go bro, put a little dab in there for me.
Speaker 1:Come on, man. Yeah, it's so good.
Speaker 2:So how did you go about? Like you have any background in that.
Speaker 1:No, my brother is the like creative genius by this brand. I'm like the. So my brother kind of started with creating aftershaves and like. So the story is the. Our grandfather was a barber and we inherited all his old like aftershaves and straight razors and all this stuff. And there was one aftershave in particular. It's called Shultons Old Spice from the 30s and my brother tried. And my brother, like I said, he's just a creative genius. He's a really, really smart dude and like when he puts his mind to something, there's like no stopping him.
Speaker 2:Which brother's name? Stefan Stefan.
Speaker 1:Yeah, she has to. Stefan yeah, stefan's the man. He's a really interesting character. He won't meet anyone like him ever. He's he's a smart dude.
Speaker 1:But so he started making. He started ordering fragrances and making all these different concoctions until he felt like he nailed that one fragrance, you know, and Along that journey he started to really learn a lot about just different chemistry and different products and start messing around different things. There's always kind of like a hobby to him, more so than a business, you know, and he got really good at it and started like an Etsy store and started selling like handmade shaving soaps. He was carving shaving brushes, like really just like off the wall stuff, and this is like 2010,. You know, I mean like a long time ago, deep roots, yeah, and and then ever since then, like he started this little business and he started going and he started just getting better and better at it. Now he has a whole fragrance house and like he's like you know, I mean, and he never went to school for anything, he just read every single book that you could possibly read about it and L'Oreal.
Speaker 2:watch out, my man is about to take over.
Speaker 1:Yeah, yeah, so yeah. So he's the when it comes to like the creator side and the like chemistry and everything like that is not my department. But he's also has zero Motivation by money and he's has no business like want. Like when he first started this, I wasn't even involved. He got so busy that he was like you know, like I don't even want to do this. This is too crazy. And that's when he came to me and I was like we could try this to a real fucking business, you know, and what were some of the first products that you guys did so the under the holy black.
Speaker 1:Yeah, so it was started with aftershave. We used to go to the liquor store and buy these gallons of like it's really cheap whiskey and we had this whiskey based aftershave and that was like the first thing that went like really well, there's a whole like I'm in the niche for everything, but there's whole like wet shaving niche where you know you're shaving with a traditional straight razor and like making hot process like Italian style soap, where it's like making it with lie and like this. All these crazy like like big corporate companies just can't do. It's not fees, we have to hand Make it and like you know. So there's like this whole artist inside of the shaving world and that's where he started.
Speaker 1:It's just like making like shaving soap and aftershave and like his yeah, this, you know it was called like Whisker whiskey or some shit like that but and he was making it with whiskey and it just went over really well. He was like everybody was making the same fragrances. It was like lavender and, you know, like um Bay rum and sandalwood and he just started like doing things that were off the wall Like and he had a really cool aesthetic, similar to the aesthetic we have now is all like like victorian, like 1800s. Everything was like. It was like wrapped in a coffee filter and had hand-pressed labels and it was all cut out like irregular.
Speaker 1:So it was like really like handmade, like arson and um, like I said, it was like an Etsy store and he started just selling them off of there and he just started getting orders in like. And then we we once I jumped on board like we hit a ceiling in that niche. We're like, okay, like we can only make so much shaving soap and like we're making shaving soap every single week. And then that's when we kind of got introduced to the like hair industry, where Pomades and stuff like that, where there was actually like a wholesale Side of it, like no one's wholesaling like hot process shaving soap, you know, except like a couple boutique stores that were still in, but Um, the art, the art of shaving.
Speaker 2:Were they one of them at the time? No, they're shaving.
Speaker 1:Our thing is really just Gillette. That's just corporate, like the before they were Gillette or they always Gillette. Uh, as far as I know, they were always Gillette. Oh shit, I didn't know that. Okay, but no, like there's like this, spots in Manhattan that are like one of the pastores farmers, they go all the old school pharmacies that aren't like you know CVS, right, they carry like real traditional old school stuff, got you stuff like that.
Speaker 1:But yeah, it just really started out as like him being like a mad scientist in my mom's basement, you know, I mean concocting things and like giving away is like Christmas gifts and to our friends and stuff like that, and like it really just took off out of out of that. And I Was involved. I was on music studios at the time and I kind of just put him in one of my music studios and he just started building his brand from there. And then, like he came to me and he's like I need you to freaking, like get behind me on this, and I was like and I saw what he was doing, I knew there was potential, you know, I mean, and then I just kind of I was just like the bowl, I just kind of was pushing at him like use he's like my secret weapon, like all he's like, like we do, like limited edition drops, like that tangerine creeper was one of the tangerine lavender creeper we had. This stuff is actually used for um e-cigarettes. That makes it mentholated. Um, I Forget something like a look up?
Speaker 2:Um, not really you know I'm gonna find it, never gonna find it now I was like WPS 40 or something like that, but it's um.
Speaker 1:It's this ingredient that they use in um e-cigarettes to create that mentholated um taste and when you put it into a shaving soap. So whenever you have something like mentholated, usually it smells like um, like eucalyptus or, for example, poole pool gone and eucalyptus were identified in menthol flavored e-cigarettes.
Speaker 1:Yeah, no, I never heard of that. Sorry, no, it's all good. The reason it was called creeper was because when you put in a soap like you could put any fragrance to it and still get that mentholated feel and you'd put it on and like within a couple minutes your face would be like ice cold. So we did like lavender creeper and tangerine creeper and he would make these really like obscure bottles and wax dip them and he made all sorts of crazy labels for him.
Speaker 2:So he's just like like Dr, like Dr Jekyll, mr Hyatt, yeah, we actually did a Dr Jekyll Mr Hyatt.
Speaker 1:Every Halloween we do a big box set and we did a Dr Jekyll Mr Hyatt and it was like wooden crate that we hand built and the bottles like when you opened it up there was a light sensor and it lit up the bottles. And the saving soap was like had the two fragrances like mixed in between. But like all that, like fun creative stuff is just like what we're real passionate about. You know what I mean? Like making those small little projects are really fun, yeah.
Speaker 2:You know I've always done pomades and I don't know if this was something that you guys have driven to. Obviously it's the necessity and want to go back to simpler times and do it the right way. I find that the ingredients on a lot of the bigger name shit is just, it's just dog shit. It's horrible. It's horrible for you, it's horrible for your hair. Yeah, and I never even knew about petroleum based pomades or anything like that. I just always you grab whatever you see at the store, like you just see, okay, cool, like that smells, that smells nice. But you just look at it and you feel it and it just makes me a hair, my hair flakes and I feel like shit and this and that. So you start looking at real products, at the way they're made is like, yeah, you're gonna pay a little bit more for it, but the smell is better, it's more, it's more original and authentic and you're paying for those premium ingredients.
Speaker 1:Yeah, absolutely, and like that's. That's where the birth of pomade happens. So it used to always be like oil based pomade, like back in the day, like grease or something like that. But like that stuff, I mean, if you use, you know it's not easy to get out.
Speaker 2:It's not, no, I put. So. I put a damn, you know a little bit and I'll work it all through. Thankfully, it's like my hair was super long for a while for me and I just told Mike. I said yo, dude, we got to go messy spiked hair. I can't do it anymore, it's too much. We'll do a super short on the side, like the skin fades, and then we'll just mess it up on the top. He goes perfect. That's actually perfect for it. Yeah, because then I could just put a little bit of product in it. It looks like it and then it stays that way for days where it looks like that, even if I wash it in the shower, it doesn't all come out.
Speaker 1:Yeah, Exactly, if you a lot of people use, we actually make a hair tonic for that, That'll take it out. Oh, really, so don't dish soap is what most of the old, like real old school Greece issues are really like the big pompadour is that grease it up? Don dish soap, takes it right out.
Speaker 2:Right out, yeah, okay.
Speaker 1:But, yeah, so they came out with a water based pomade and that's where, like, the birth of pomade came back. So pomade was like old school, 50s Greece style, but then it was like, if you didn't have, if you weren't, didn't want, like your pillow to be like all greased up and like you couldn't get it out. But then they created, created water based pomade, where it was all water based and it came out with water and there was a whole new birth of pomade and started all over again, which was like 2012, 2013, right around when we were starting to get it. So that's why we got into the pomade game pretty early, yeah, and really our competition at that point was like all just the big dogs.
Speaker 2:Swabasito all that stuff.
Speaker 1:Even Swabasito is actually the one who came out with the water based. They invented it.
Speaker 2:Oh really.
Speaker 1:Yeah, they like the birth. They started the birth of it. But I mean like so we were on board with them like Laywright and something and brands like that. And then the big OG people, all the people that were like LA looks and crew and like what's that other guy I can't remember his name, but the-.
Speaker 2:I remember Gattubi remember Gattubi the spookaloo. Oh God, that was the worst shit to get out of your hair.
Speaker 1:Yeah, yeah, but that whole industry lacked a lot of authenticity. It was just all like. L'oreal owns all of them. Yeah, of course, like you know what I mean, it's just all they all get bought out.
Speaker 2:So same thing with. It's not nothing to do with hair care, but mothers the Wax? No, no, no, Mothers, no, no. Are you thinking of Carnoobo Wax? Yeah, no, no, no. That's your car side. Now which I want to talk about? The car side, Mothers, Apple Cider Vinegar.
Speaker 1:Okay.
Speaker 2:That Bragg, that brand, they were bought.
Speaker 1:Really.
Speaker 2:Yeah, they were bought by. But they were bought and ever since, quality's gone downhill and they're starting to slip different ingredients in there, like people are comparing them in stores now showing, yeah, that's what happens, man. These brands get bought out and they don't stick to their core values anymore because like, oh, I got a million or I got a billion, whatever I got, fuck it. And dude, you had a whole, you had a whole die-hard cult that followed you because they appreciated the shit that you were putting in there and they were willing to pay whatever too. That's the other side. It's like they were willing to pay that expensive price. That mass customer base wasn't your customer base. Your people were your people and now they're not.
Speaker 1:I've seen it happen a lot. L'oreal owns almost all of them. I mean it's crazy.
Speaker 2:And I'm not shocked.
Speaker 1:Yeah, no, and they all have the same marketing techniques. They all have the same shit, all the same ingredients with different fragrances. It's just all trash.
Speaker 2:Yeah. So at the end of the day it's like what's the point? I mean I get it, you're monopolizing the industry, whatever, okay, but I mean I don't know. You start looking at that through the aisles, everything looks the same. Same thing with toothpaste and all that shit. It all looks the same. You start looking around You're like what the fuck is the difference between all this shit? It's like the same stuff over and over and over again. That's why I really appreciate brands like you guys that do it the right way and actually bring some like tangerine crouper.
Speaker 2:I would never thought I was going to put tangerine in my hair and like the smell of it you know.
Speaker 1:Yeah, and it's fun. You know what I mean. It's building a brand around anything, a product like I could sell anything and create the brand about. It is the. For me, it's the most fun part. Building a brand with my brother from the ground up has been the best thing I've done in my entire life is put everything else aside, just how much enjoyment we got, and fun is for me. I built the brand around things that I actually like, so, say, whether it's hot rods or you know what I mean. I can go to a huge car show and set up a booth and I want to be there. You know what I'm saying, and we're having events based on things that we want to do. So building that lifestyle around, a lifestyle that you actually live, opposed to like big corporate companies could do, like they want to tap into the hot rod industry because they all grease theirs and wear it, but like they have no business being there and they have no interest in this Look weird.
Speaker 2:If they showed up, You're like, why are they here? Yeah?
Speaker 1:and they wouldn't. You know what I mean. They'd like get the fuck out of here To build a brand based around things that you enjoy doing just makes it so much better and so much easier. You know what I mean. It's just so authentic. Yeah building a brand is. I think it's probably one of the hardest things to do to build a brand, but if you could, if you're able to get there, there's nothing more rewarding than building a brand based around just a lifestyle that you're trying to live.
Speaker 2:I'll insert a word for you, which I think is the actual hard part it's to build a successful brand. Yeah, I think it's easy to build a brand, but a successful brand that actually stands out and holds core values and shows that it's different from the pack. I think that's the real challenging part and that's what you guys have done so well.
Speaker 1:Yeah, and you know everybody has a different level of success. But like, if you're able to do what you love to do and put a roof over your head, maybe buy an old car every once in a while and go on vacation, like success.
Speaker 2:Yeah.
Speaker 1:I mean like where, like there's just there's different levels to it.
Speaker 2:You know, I used to think that I needed the Lamborghini and I needed the huge house and the Hamptons and anything that I don't know. If it's just because I'm getting older, the more I think about just a house in the middle of nowhere, just like to be able to just chill and be by myself.
Speaker 1:Success is a state of mind.
Speaker 2:It's so crazy just like all that things and be able to go on the vacations and do things like that. Listen, whenever you know, the topic of work and working for yourself comes up. It's like I started this because I love making videos. Right, it's not that I don't love making videos anymore. I love making videos, but it's a job Like, at the end of the day, even if you love something, it does become work. Yeah, and that's okay. I'm just going to be able to just understand that. What else would you be doing? Right? I guess what I think all the time is like what else would I be doing if I wasn't doing podcasts and shooting video and content for all the brands and people? What would I be doing? Yeah, I was a salesman for years. I couldn't do that shit anymore. Totally different headspace and it's just crazy. The evolution of your thoughts and the evolution of just your wants and needs. Dude, I'm cool with just. I want to get a big yard for the dog man.
Speaker 1:Yeah.
Speaker 2:I want to get a big yard for the dog. I want to make sure I always got steak on deck. I want to keep training Jiu Jitsu and just keeping up with the keeping up with not the Joneses, but with myself. Yeah, I don't, I don't give a fuck about anybody else. I care about my people, but I just I'm tired of. I'm not here to impress people. I'm not here to put on a show or this and that or watch my life. It's so cool, it's like no man. You tap in if you want to see me hang out with great people and continue the conversation and then you support these brands and people off camera. But otherwise, this is. This is just what I do because I enjoy it, like what you're saying.
Speaker 1:Nothing better than that, bro. There's so much value in there. Yeah, you don't even know if you literally enjoy what you're doing every day for work like you own the world.
Speaker 2:Yeah.
Speaker 1:You really do.
Speaker 2:It's like such a great asset to have it really is Speaking of hot rods, yeah, and speaking of the car scene, it's almost like that cross connection, obviously, with you guys. I love the old school van in the back and now you have a new project that you were, that Tyler was talking to me and you talking to you about this morning. And I had no idea that you scored a new one. So is that just like a side passion of just you?
Speaker 1:just love fixing things up and yeah, yeah, I mean buying. So I have this thing like first of all, I have a very um, I got a really good commute my house, my barbershop, my warehouse, my mom's house all within a mile. So for me I have a regular car that my wife uses, so for me I could drive an old classic car every day and it's okay. You know what I mean. I'm not going too far.
Speaker 1:I really and for me, I like the fucking smell of it, I like the feel of it. I just love old cars. So, and for me, I could buy a $10,000 car I could drive for a year, and then I could sell it for $10,000 and I could buy another one. Usually I don't even last a year, I just go through it. So and then, since I'm young, I have a book of all the cars I've owned. I'm up to like 46 or something.
Speaker 1:Dang, I've had a lot of cars, but none of them are freaking Mercedes and I mean, it's not. I have no interest in owning one, and they're all just like weird, cool, unique things that are just for me. It's just a hobby. I love it. I mean, I love get like this. When I have the opportunity to look for a new hot rod, it's like my favorite thing to do to get on like Facebook Marketplace and be searching, you know, and that's just what I've been doing forever. I love every bit of it. Something about driving an old car is just I don't know. It taps right into me.
Speaker 2:So I guess a two-fold question. The first question I have for you is what's been your favorite one out of 40 plus cars? And I guess the other question I have is where you're just finding these exclusively on Facebook Marketplace. Are there auctions that you go to to like, go get like some really crazy ones? Yeah, like experience and trying to find like the real vintage ones that are true to the not be to shit tag yeah.
Speaker 1:So for the first question, my favorite car is gotta be my Model A, which I actually just got back yesterday. What's Model?
Speaker 2:A.
Speaker 1:Model A is it's a 1928 Ford, it's like the first one, damn okay.
Speaker 2:So you're back. I gotta see a picture. Yeah, I've definitely seen it before.
Speaker 1:Yeah, so I'll show you a picture of it. But the so to me, oh, shit To me, okay.
Speaker 2:Yeah, I got some banks to it yet.
Speaker 1:So for me the Model A is like the original hot rod. So pretty much what happened was in like the 30s and 40s or when the guys came back from the war, though in like the fifties when, like all these, like other big cars and Cadillacs and all these things were available, the Model A's were like in everybody's backyard, they were just like a dime, a dozen and all these the young kids started taking them, taking the fenders off and racing and that was like the birth of the hot rod.
Speaker 2:It's like putting the exhaust out the side.
Speaker 1:Yeah, it was like when hot rodding cars started and mine's built period correct, where there's nothing modern on it, that it's built the same way. Someone would built it back in like the thirties or forties and it's just, it almost could just bring you back and like when I look at the like my car is 1928, it's almost a hundred years old and I drive it almost every day like around town and stuff like that.
Speaker 2:Really.
Speaker 1:And it's something just about the history that that car used to be driving around on dirt roads. Like you know what I mean, there's so much there. There's so much to it than like when compared to like a new car, to me is just like metal and like gadgets. But that thing it's like history. Like you know what I mean. I feel the same way about like the barber chair. I was like when I sit in a barber chair and the handles all worn down, I'm like man, people come up to this barbershop on horse and carriage and getting in this thing, getting a haircut, like to me, like I love that shit. It just, it just makes me crazy. But I got that model A in 2016.
Speaker 1:I mean, we said Hot Rod Fridays with all my friends that come over. Half of us knew how to work on cars. All they have did in, but like one guy would just be like organizing part. We took the whole body off, we took the whole thing apart and like we all had our own little job and we set it up and it's like 20 of us Every Friday we get to get out, buy pizza and beer for everybody and we come and then we built the whole thing back together and then we went and raced it on the beach and Wildwood have all this history with it. Like you know, it's just like sentimental for me. When I bought that beige van, I sold it to.
Speaker 2:Is that the one that's been in the back of the shop? Is that the one I'm thinking of? What's the one I'm thinking of? Scooby Doo, van looking one. That's the one, okay.
Speaker 1:When I bought that van I sold the model A. Someone reached out to me to buy it and I was like you know, that van was like 25 grand. I was like I can sell the model A for 10. And then I don't have to worry about too much about the next investment, you know. So I sold it and then I had the van and ever since I sold it I was like shit, I should have sold that thing, and like I always just buy it. So like to me, I try not to get attached to anything. It's metal, you know what I mean and like it's just fucking, just keep.
Speaker 2:That fucking algorithm on social media. They're like yo, we know this motherfucker wants one and they're just showing you with different ones.
Speaker 1:It was something about it. And then like and then just yesterday the guy I sold it to was like you know what man? I lost my job. I got to sell the sedan. He's like, I wanted to offer it to you before I put on marketplace. Oh, that's awesome. Oh man, I thought about it and I thought about it and I was like fucking, I went back and I bought it back yesterday and I bought it back to my shop. So I'm really happy I got it back, even though he wiped all that.
Speaker 1:We hand painted like the Holy black, like barbershop barbershop supply. Yeah, I was repainted on, but I think that's my favorite car Just cause it's like and like. Even like my kids like when they first grew up, like they love the hot rice, put them in the back and I used to bring them around the blocking and shit and like. So there's just something about that car that has a sentimental value to it. You know Everything else I try not to get Like. I've had a bunch of cars that I really loved and I try not to get attached to them anymore cause I like new stuff and not just like. I'm not trying to keep the same car forever. Like, I just like new things, you know, yeah, and I find most of them on Facebook marketplace. I do go to some old police auctions and, like different towns have auctions with stuff they repoed and I do do.
Speaker 2:Do they actually have good deals?
Speaker 1:Oh yeah, I've got a car for 200 bucks before, wow, and like it was like a Ford Taurus, but like we had a blast in it and I sold it for like a thousand bucks when I was done. You know what? I mean Damn, okay Get the fucking balls off that thing.
Speaker 2:Yeah, let me know next time you go to one. I'm just interested to see.
Speaker 1:Yeah, I'm actually going to one soon. Someone I know worked at the town of Babylon and they just got two fighter jets. They're all like stainless steel fighter and they're in pieces. But I want to like make one come out of my warehouse, like coming out of the wall. So it's crazy. So he hit me up and he knew I'm into weird shit and he's like yo, we've got these fighter jets. And he's saying picture. I went to that day and they said they have the auction comes. I'm going to go to that auction and try to get those fighters.
Speaker 2:Let me know if you need some company.
Speaker 1:man, I just want to say I'm curious, just to see what they got and I feel like, with you know all the COVID purchases for cars and that shit, I feel like we're going to see some crazy shit going at auctions nowadays, yeah, and I'm curious about the car Because, like it's just like body guys and like body shop guys, scrap guys, and then like a couple of regular people like me, so like body shop guys are looking for certain things, like as you find, like a you know a Lexus with like a like a dent it in front bumper or something like that, like they can get and flip and the scrap guys are sitting. If not, if no one bids on it, they take it and they scrap it. You know. So, like if it's just like a regular car that has no inch, like something old, like you know that a body guy is like I'm not going to flip this, like 1980s old's mobile, you know like weird shit. Then like someone like me and you can go in there and buy it for nothing, you know.
Speaker 2:So it's fun. You know old's old but Facebook.
Speaker 1:Marketplace is like like you see the barber shop, you see my warehouse, I've got tons of just weird old shit and it's all Facebook Marketplace. I like live on Facebook Marketplace.
Speaker 2:Did you get the chairs from Facebook Marketplace? Damn, the chairs are sick. That was one of my favorite things. When Michael lays me back to do my beard, first off, first off, I gotta be. I don't know the last time I had a barber take care of me like that. Every single time I mean taking his sweet time on the beard and like really making sure everything's even and this and that covers my eyes with the towel. That's the TLC I'm talking about. That I've never gotten before and it's just you start to realize that that's what you. It was supposed to be Going somewhere.
Speaker 1:women have salons.
Speaker 2:Yeah, I didn't know I'd miss it. Women have salons so they get to go there for two hours that they're there. Me, I get to lay back and get my beard done.
Speaker 1:You leave there feeling more than just a haircut. You feel like oh, I tell them every time I go.
Speaker 2:I'm gonna lay back to life. That's why I was waiting a month, month and a half between cuts. No, it's crazy, I gotta go every two weeks Cause, like I'm going tomorrow, I was actually hoping that he was gonna have a Thursday open so I can get it done and then see you.
Speaker 1:I saw him on the way out. I'm gonna see your boy today. Nicky's the man.
Speaker 2:I love Mike.
Speaker 1:Yeah, he's such good people. All of them are so-.
Speaker 2:I wanna get him on too with his experiences cutting hair in the city and everything he's got stories.
Speaker 2:He's got some crazy stories about just fashion, that he was in and this and that it's sick. But once again you talk about bringing all these people that have the same common theme of good people. But they all relate to the brand and they all relate to the vibe that you guys put out. Every time you go in there, nobody seems out of place. That's the crazy part. You can walk in and see people and you should be like why are you here? Every time you walk into your shop it's like, wow, everyone just is the brand Like it's crazy.
Speaker 1:I'm like so anal about who I put in that barbershop I can't tell you how many barbers have reached out trying to work there and like anyone could put like get a storefront and put a bunch of cool shit on the walls and make a really cool space, but like the people that are in there is the entire business Hard that's the hard.
Speaker 1:It's really with any business, but like that business in particular, because it's not like a regular job where it's very social and it's not an acubicle. It's an environment where you have to all kind of click together, and having the right person people in there is so crucial. You put one person in there and they can fuck up the whole recipe. You know what I'm saying. So I got a good group there for sure.
Speaker 2:Yeah, no, everyone's super cool. I love seeing everybody. When I go in there, everyone's like, hey, who you here for? Like it's not just, oh, you know, it's Mike's guy. Or oh, it's like hey, we just wanna make sure that everyone's greeted once they walk in and you go back to, just, it's a good place to be, it's a good feeling. I'm excited to see what the unrolling of the Holy Black Order, the Order of the Holy Black you should come to Bingo. You said, next week I'm gonna come, I'm gonna come through.
Speaker 1:Event, and that's what we do, though, is like we have events pretty much like four or five times a year through the order, and that's like we call it like a hang around period, where, if we have people that we think would be a good prospect for the club, we invite them to our events, which thank you, yeah, I appreciate that.
Speaker 1:And that's when people come in and kind of can meet the people that are involved and then and then that gives us an opportunity to fuck have them on a social level, opposed to like just people that you meet in passing, and you gotta actually come hang out and chill and then see what we're about and then like after that, then that's when we can start to send them in this prospect.
Speaker 2:Yeah, let's talk about the other stuff that you guys do. What else you got going on for the shop? I mean, are you guys doing any other expansions? Yeah, the shop, the products. Are you doing any other cool collabs or expansions?
Speaker 1:Yeah, so today we're dropping a Valentine's Day. Every year we do a women's fragrance for Valentine's Day because most of our customers are men and it gives them an opportunity to buy something a little less generic. You know what I mean. So we have this really cool glass bottle that's called Silk Road that we're dropping today. We have something pretty much going on every week. We have a lot of events in the pipeline too For this year coming up for sure.
Speaker 2:Beautiful dude. Listen, I know you're a busy man. I hope everyone got a real good idea of you the holy black. I mean we could talk forever. I'll have you back, dude, I'll have you back to come through and we'll chop it up and talk about other stuff too. But I wanna put in the show notes, I wanna put the Silk Road, you said.
Speaker 1:What is it? Silk Road? I don't know how fast you edit these, but that's good.
Speaker 2:Oh, this is pretty quick, like I'll drop this probably this afternoon. Oh, really, yeah, I'll drop this this afternoon. I'll put that in the show notes. I wanna put obviously anything else that you want me to throw in there for the audio and the YouTube, for everything, and otherwise, how can people get in touch with you?
Speaker 1:Yeah, I mean you could find us at the holy black on Instagram, at the holy black barbershop on Instagram and at the holy black brotherhood is where you'll see a lot of the stuff for the holy black, of the order of the holy black, coming up.
Speaker 2:Cool, and then events is just, I guess Instagram.
Speaker 1:Yeah, honestly like, our main platform is Instagram. You can find us on all platforms, but our main platform is Instagram and the whole at the holy black is where you'll see pretty much everything, and everything kind of trickles down from there.
Speaker 2:Cool, and anybody looking for a cut? What's the address to the shop? Just give it to me 168 North Welwood. Lynnhurst. But make an appointment, because you're not gonna be seeing without an appointment.
Speaker 2:Make an appointment two weeks later, I'll tell you that. I'll tell you that, maddie, the fuck a man dude, I appreciate you taking the time and sitting down chopping it up with me. Kenji's sleeping under the table, sleeping on the job, as usual, but if y'all have any questions for Matt, please hit them up directly. Hit me up if you have any questions for me, like, comment, share, subscribe. All the plethora of things that you can do to help the channel grow and to continue having amazing people like Matt come down chop it up with me. We're gonna have an episode two in the near future. Definitely. Maybe, honestly, we could do one in the shop too. That'd be fun. Like get a couple people to come through. You have an event.
Speaker 1:We have some podcast stuff set up at my warehouse as well. Oh, do you? Yeah, let's have you come down there. We can kind of kick it in one of them.
Speaker 2:I would love to dude. It'd be great man. Just fun times just hanging out and talking about cool shit. Once again, I appreciate all y'all fucking with us Peace.