“Come up with your exit strategy right now so we can put things in place ” says Sanja Noble Artwork

Black Businesses Matter

Black Businesses Matter is a weekly podcast show on the impact of collaborating and advocating for Black Businesses to drive impact. It is hosted by Larvetta L. Loftin. Founder of The L3 Agency, a full service influencer marketing and communications agency. Hear from investors, thought leaders, supply chain leaders, DEI practitioners and business owners on why engaging minority businesses should be a social responsibility when black businesses are the largest employers of black people. Each episode will provide inspiration and actionable tools to help you become culturally sensitive in growing your business or brand. Each episode are about 30 - 45 minutes in length to help you to pledge to support Black businesses EVERY DAY in EVERY WAY and REIMAGINE #blackbusinessesmatter.

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Black Businesses Matter

“Come up with your exit strategy right now so we can put things in place ” says Sanja Noble

April 14, 2025 • Larvetta Loftin • Season 9 • Episode 111

We would love to hear from you! Text "BBMFAM" to (312) 300-1300.

Episode 111:

Guest Name: Sanja Noble

Guest Business: Premier72

EPISODE SUMMARY

In this episode of Black Businesses Matter Podcast, we sit down with Sanja E. Noble, Director of Treasury Operations, where she manages multi-billion-dollar budgets annually. Sanja is also the founder of Premier72, a firm dedicated to helping Baby Boomer business owners with succession planning and exit strategies, and the CEO of Silver Crown Credit Repair, where she empowers individuals to rebuild credit and achieve financial freedom. With an MBA, a Master’s in Project Management, and recognition as a Goldman Sachs 10K Small Business alum, Sanja’s career is rooted in excellence, strategy, and service.

Sanja opens up about her early years, describing herself as a quiet observer who was simply waiting for the right time to bloom. A natural competitor with a love for math and learning, her childhood passions laid the groundwork for her success in the male-dominated field of finance.

She also reflects on the importance of exit planning for business owners, emphasizing the need to ensure profitability and long-term sustainability. Sanja shares a pivotal moment with her first client that taught her the value of explaining complex business ideas in simple, relatable terms.

If you’re a business owner thinking about your next chapter or someone who values financial empowerment, this is the episode for you!

IN THIS EPISODE, I TALK ABOUT…

What was Sanja like as a child?
Prioritizing your finances
Importance of the exit strategies
Importance of partnership in building your business
The process of purchasing a business
BBM Brag Moment
What brings them joy?
Why do black business matter?

Stream and download the Black Businesses Matter Podcast NOW for FREE on Apple Podcast, Google, Stitcher, Pandora, and Spotify!

Connect with them

Connect with them on their website: https://www.Premier72.com

Connect with them on LinkedIn:

https://www.linkedin.com/in/sanjaenoble/l

Support the show

To connect further with me:
Visit my website: Thel3agency.com
Connect with me on Facebook: www.facebook.com/thel3agency
Follow me on Instagram: https://www.instagram.com/larvettaspeaks/
Connect with me on Linkedin: www.linkedin.com/company/thel3agency
Be sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter

People on this episode

Larvetta L. Loftin

Host