In this episode we speak to Sharon Ashcroft, TrustFord’s HR Director. Sharon is actually the first HR director we’ve had on the series and as TrustFord is a regular in the Sunday Times Top 25 Best Companies to Work For list we were very keen to learn what it takes to keep performing internally at such a high level. 

We also wanted to understand just how engagement was viewed within the organisation, both at board and colleague level, and the impact digital enablement – through TrustFord’s Engage-powered app – has had on moving the engagement needle.