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The Plant Movement Podcast
Welcome to The Plant Movement Podcast, the ultimate podcast for entrepreneurs, enthusiasts, and professionals in the ever growing Green Industry. The Plant Movement was founded by Willie Rodriguez and Eddie Gonzalez. This podcast brings you engaging conversations, expert insights, and actionable strategies to navigate the challenges and seize the opportunities in your business. Whether you're a seasoned entrepreneur, landscaper, garden center or simply passionate about the green industry, this podcast is your go-to resource for inspiration, knowledge, and success stories. LET'S GROW! Directed and Produced by Eddie EVDNT Gonzalez.
The Plant Movement Podcast
Episode 100 | One mission: Keep Moving Forward.
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On this milestone episode, Willie Rodriguez sits down at his family’s farm to reflect on the journey behind The Plant Movement Podcast, the challenges that shaped him, and the lessons that changed the way he approaches business, leadership, faith, and life.
Willie opens up about a difficult season for A’s Ornamental Nursery, including financial pressure, losing clients, changing payment structures, moving toward COD, paying vendors faster, and making the decision to step away from business practices that were no longer serving the company. He also shares the story behind A’s move to a new 20-acre property and the company’s new mindset: “We don’t just grow plants, we grow confidence.”
But Episode 100 goes much deeper than business.
Recorded at the family home where he grew up, Willie reflects on family, loss, surrender, faith, fasting, and what happened when he finally stopped trying to control everything himself. He shares a powerful story of needing $230,000 during a financial crisis and receiving an unexpected $282,000 grant just days later.
This episode is about letting go of ego, becoming the person you're meant to be, standing on your principles, and having the courage to change what isn't working.
Willie also looks ahead at the future of The Plant Movement, A’s Ornamental Nursery, and the launch of Plant Logistics as the team continues working to build a stronger future for the green industry.
100 episodes down. The mission isn't over. It's just getting started.
Business • Leadership • Faith • Family • The Green Industry
Have a topic you want Willie to discuss or want to be a guest? Reach out through Instagram or email.
Listen now and be part of the movement.
In Loving Memory of Lynda Rodriguez - We Love You!
