We have a love/hate relationship with branding, as in: we love to use branding to share the goods while we loathe some aspects of the system branding happens in. But we talk to lots of people who feel that branding themselves or their work is moldy-peach gross.
Plus, branding seems to run counter to traditional science assumptions:
We get where that comes from. We were trained that way too. But we say NO to those assumptions.
We argue that:
Examine your own relationship with branding:
*** Join this conversation: follow us here and say hello (tell us how branding impacts you!) on Twitter with @MeteorSciComm (https://www.twitter.com/meteorscicomm).
Listen to the full episode for:
Share this episode using this link: https://meteorscicomm.org/2021/10/14/ep3-branding-is-not-a-dirty-word
We have a love/hate relationship with branding, as in: we love to use branding to share the goods while we loathe some aspects of the system branding happens in. But we talk to lots of people who feel that branding themselves or their work is moldy-peach gross.
Plus, branding seems to run counter to traditional science assumptions:
We get where that comes from. We were trained that way too. But we say NO to those assumptions.
We argue that:
Examine your own relationship with branding:
*** Join this conversation: follow us here and say hello (tell us how branding impacts you!) on Twitter with @MeteorSciComm (https://www.twitter.com/meteorscicomm).
Listen to the full episode for:
Share this episode using this link: https://meteorscicomm.org/2021/10/14/ep3-branding-is-not-a-dirty-word