{"version":"1.0.0","segments":[{"speaker":"brian","startTime":2.85,"endTime":5.01,"body":"Chris Benson, how are you?"},{"speaker":"kris","startTime":5.745,"endTime":6.495,"body":"I'm doing great."},{"speaker":"kris","startTime":6.495,"endTime":7.215,"body":"How are you Brian?"},{"speaker":"brian","startTime":8.205,"endTime":9.165,"body":"Doing fantastic."},{"speaker":"brian","startTime":9.165,"endTime":12.609,"body":"I've got a tree in the yard, but"},{"speaker":"brian","startTime":9.165,"endTime":12.609,"body":"horizontally, but that's a problem"},{"speaker":"brian","startTime":12.609,"endTime":14.152,"body":"that Hey real estate, right?"},{"speaker":"brian","startTime":14.362,"endTime":15.022,"body":"Pass it on."},{"speaker":"brian","startTime":16.732,"endTime":17.512,"body":"it's all good, man."},{"speaker":"brian","startTime":17.512,"endTime":20.908,"body":"I'm excited to have you on we've"},{"speaker":"brian","startTime":17.512,"endTime":20.908,"body":"met multiple times now and I know"},{"speaker":"brian","startTime":20.908,"endTime":24.628,"body":"that you are actually one of the"},{"speaker":"brian","startTime":20.908,"endTime":24.628,"body":"local leaders for GoBundance our"},{"speaker":"brian","startTime":24.688,"endTime":26.278,"body":"local chapter here in Atlanta."},{"speaker":"brian","startTime":26.848,"endTime":27.862,"body":"And that's how we."},{"speaker":"brian","startTime":28.632,"endTime":32.712,"body":"I'm excited to hear about the"},{"speaker":"brian","startTime":28.632,"endTime":32.712,"body":"wonderful world of self storage,"},{"speaker":"brian","startTime":32.772,"endTime":34.482,"body":"because that's what you guys are into."},{"speaker":"brian","startTime":34.892,"endTime":38.071,"body":"Can you introduce yourself and walk"},{"speaker":"brian","startTime":34.892,"endTime":38.071,"body":"us through where you're at right now"},{"speaker":"brian","startTime":38.071,"endTime":39.874,"body":"and then we'll de deconstruct it."},{"speaker":"kris","startTime":41.074,"endTime":41.404,"body":"Yeah."},{"speaker":"kris","startTime":41.404,"endTime":46.055,"body":"Be happy to so as you mentioned"},{"speaker":"kris","startTime":41.404,"endTime":46.055,"body":"we are a self storage operator, so"},{"speaker":"kris","startTime":46.145,"endTime":49.515,"body":"I'm the chief investment officer"},{"speaker":"kris","startTime":46.145,"endTime":49.515,"body":"at reliant real estate management."},{"speaker":"kris","startTime":49.515,"endTime":53.011,"body":"We are a vertically integrated self"},{"speaker":"kris","startTime":49.515,"endTime":53.011,"body":"storage operator, meaning we buy"},{"speaker":"kris","startTime":53.011,"endTime":54.421,"body":"and manage self storage proper."},{"speaker":"kris","startTime":55.526,"endTime":57.476,"body":"Primarily here in the Southeast."},{"speaker":"kris","startTime":57.543,"endTime":62.06,"body":"We have 73 sites right now,"},{"speaker":"kris","startTime":57.543,"endTime":62.06,"body":"just over 6 million net rentable"},{"speaker":"kris","startTime":62.06,"endTime":64.105,"body":"square feet across eight states."},{"speaker":"kris","startTime":64.152,"endTime":68.242,"body":"But most of it, Brian, Florida,"},{"speaker":"kris","startTime":64.152,"endTime":68.242,"body":"Georgia, Carolina's Alabama, Tennessee,"},{"speaker":"kris","startTime":68.452,"endTime":71.712,"body":"Colorado is where the bulk of, or"},{"speaker":"kris","startTime":68.452,"endTime":71.712,"body":"where the portfolio is right now."},{"speaker":"kris","startTime":71.728,"endTime":74.321,"body":"And we're growing we're"},{"speaker":"kris","startTime":71.728,"endTime":74.321,"body":"we've had an incredible run"},{"speaker":"kris","startTime":74.321,"endTime":76.361,"body":"the last kind of five years."},{"speaker":"kris","startTime":76.361,"endTime":79.47,"body":"And as many of the real estate"},{"speaker":"kris","startTime":76.361,"endTime":79.47,"body":"asset classes have, and we're"},{"speaker":"kris","startTime":79.47,"endTime":80.4,"body":"hoping to continue to grow."},{"speaker":"brian","startTime":80.464,"endTime":81.662,"body":"That's very exciting to hear."},{"speaker":"brian","startTime":81.752,"endTime":85.412,"body":"And when it comes to real estate,"},{"speaker":"brian","startTime":81.752,"endTime":85.412,"body":"asset classes, self storage starts"},{"speaker":"brian","startTime":85.472,"endTime":87.032,"body":"like keeps poking its head out."},{"speaker":"brian","startTime":87.362,"endTime":91.162,"body":"And I wanna get into the whole"},{"speaker":"brian","startTime":87.362,"endTime":91.162,"body":"asset class at large, in the"},{"speaker":"brian","startTime":91.162,"endTime":92.062,"body":"back half of the interview."},{"speaker":"brian","startTime":92.062,"endTime":95.041,"body":"But for the first half, I really"},{"speaker":"brian","startTime":92.062,"endTime":95.041,"body":"want to figure out, what got you."},{"speaker":"brian","startTime":95.576,"endTime":96.656,"body":"Like your backstory."},{"speaker":"brian","startTime":96.656,"endTime":97.646,"body":"What got you here?"},{"speaker":"brian","startTime":97.686,"endTime":100.896,"body":"What drew you to this company in general?"},{"speaker":"brian","startTime":100.896,"endTime":105.246,"body":"So walk us a little bit back about"},{"speaker":"brian","startTime":100.896,"endTime":105.246,"body":"beginning your investment journey in real"},{"speaker":"brian","startTime":105.246,"endTime":107.3,"body":"estate and how this all materialized."},{"speaker":"kris","startTime":107.378,"endTime":107.443,"body":"Yeah."},{"speaker":"kris","startTime":107.443,"endTime":107.966,"body":"Happy to."},{"speaker":"kris","startTime":107.989,"endTime":111.545,"body":"My, my story of started with"},{"speaker":"kris","startTime":107.989,"endTime":111.545,"body":"I was in sales outta college."},{"speaker":"kris","startTime":111.545,"endTime":113.465,"body":"So corporate sales, I actually."},{"speaker":"kris","startTime":114.035,"endTime":119.121,"body":"We, my oldest son is 21"},{"speaker":"kris","startTime":114.035,"endTime":119.121,"body":"and he'll be 21, June 15th."},{"speaker":"kris","startTime":119.211,"endTime":120.201,"body":"I'm 42."},{"speaker":"kris","startTime":120.921,"endTime":123.887,"body":"So if you do that math, Brian,"},{"speaker":"kris","startTime":120.921,"endTime":123.887,"body":"that means I had my kid's"},{"speaker":"kris","startTime":123.887,"endTime":125.866,"body":"senior year in college at a boy."},{"speaker":"kris","startTime":126.076,"endTime":128.005,"body":"So we grew up fast for sure."},{"speaker":"kris","startTime":128.008,"endTime":130.828,"body":"And essentially I got into sales cuz"},{"speaker":"kris","startTime":128.008,"endTime":130.828,"body":"it was what I thought I could make the"},{"speaker":"kris","startTime":130.828,"endTime":133.165,"body":"most money, to buy diapers and pay rent."},{"speaker":"kris","startTime":133.194,"endTime":135.171,"body":"That was, generally my thought process."},{"speaker":"kris","startTime":135.177,"endTime":137.832,"body":"And I had done a number of"},{"speaker":"kris","startTime":135.177,"endTime":137.832,"body":"different roles in sales."},{"speaker":"kris","startTime":137.917,"endTime":141.625,"body":"My last real, job was with a"},{"speaker":"kris","startTime":137.917,"endTime":141.625,"body":"company called intuitive surgical."},{"speaker":"kris","startTime":141.625,"endTime":143.128,"body":"They make the DaVinci robot."},{"speaker":"kris","startTime":143.128,"endTime":145.991,"body":"I'm not sure if you're familiar"},{"speaker":"kris","startTime":143.128,"endTime":145.991,"body":"with the DaVinci surgical robot,"},{"speaker":"kris","startTime":145.991,"endTime":147.671,"body":"but it was incredible organization."},{"speaker":"kris","startTime":147.671,"endTime":149.171,"body":"I was super blessed to be a part of it."},{"speaker":"kris","startTime":149.193,"endTime":152.013,"body":"But Brian, the story I'm about to"},{"speaker":"kris","startTime":149.193,"endTime":152.013,"body":"tell is pretty much what every real"},{"speaker":"kris","startTime":152.013,"endTime":156.287,"body":"estate investors tells and their"},{"speaker":"kris","startTime":152.013,"endTime":156.287,"body":"origin stories are all very similar."},{"speaker":"kris","startTime":156.289,"endTime":159.999,"body":"was trading time for money and as far"},{"speaker":"kris","startTime":156.289,"endTime":159.999,"body":"as checking the boxes, doing great,"},{"speaker":"kris","startTime":159.999,"endTime":161.259,"body":"like I was making a bunch of money."},{"speaker":"kris","startTime":161.34,"endTime":167.125,"body":"Had good title and, on the scale of"},{"speaker":"kris","startTime":161.34,"endTime":167.125,"body":"societal measures, things were good."},{"speaker":"kris","startTime":167.131,"endTime":168.793,"body":"But I was traveling a ton."},{"speaker":"kris","startTime":168.853,"endTime":171.761,"body":"Our kids were, I missed a lot of stuff."},{"speaker":"kris","startTime":171.761,"endTime":175.235,"body":"Just cuz I was out grinding and I"},{"speaker":"kris","startTime":171.761,"endTime":175.235,"body":"still remember waking up when I was."},{"speaker":"kris","startTime":175.78,"endTime":177.67,"body":"30 ish, 29 ish."},{"speaker":"kris","startTime":177.7,"endTime":180.67,"body":"And saying, I'm not doing"},{"speaker":"kris","startTime":177.7,"endTime":180.67,"body":"this for another 30 years."},{"speaker":"kris","startTime":180.753,"endTime":181.713,"body":"There's no way."},{"speaker":"kris","startTime":181.773,"endTime":183.633,"body":"And it was like that knot in your stomach."},{"speaker":"kris","startTime":183.633,"endTime":185.304,"body":"You just knew something was wrong."},{"speaker":"kris","startTime":185.354,"endTime":186.794,"body":"And what used to really get me?"},{"speaker":"kris","startTime":186.794,"endTime":188.084,"body":"Brian is airports."},{"speaker":"kris","startTime":188.084,"endTime":190.454,"body":"Like I'd be at an airport"},{"speaker":"kris","startTime":188.084,"endTime":190.454,"body":"in some terrible place."},{"speaker":"kris","startTime":190.904,"endTime":192.644,"body":"Detroit or Minneapolis."},{"speaker":"kris","startTime":192.644,"endTime":194.345,"body":"No offense, but sorry guys."},{"speaker":"kris","startTime":194.555,"endTime":194.795,"body":"Yeah."},{"speaker":"kris","startTime":195.185,"endTime":195.995,"body":"Thursday night at."},{"speaker":"kris","startTime":196.715,"endTime":200.266,"body":"Eight 30 trying to get home and just"},{"speaker":"kris","startTime":196.715,"endTime":200.266,"body":"being miserable and I'd see some"},{"speaker":"kris","startTime":200.266,"endTime":202.725,"body":"guy walk by in a suit at he's 60."},{"speaker":"kris","startTime":203.48,"endTime":207.11,"body":"And I was like, Nope, I am not doing that."},{"speaker":"kris","startTime":207.195,"endTime":209.959,"body":"So for me, the journey started"},{"speaker":"kris","startTime":207.195,"endTime":209.959,"body":"with Richette, Portea like a lot of"},{"speaker":"kris","startTime":209.959,"endTime":212.289,"body":"guys where that was my eye opener."},{"speaker":"kris","startTime":212.294,"endTime":214.179,"body":"I was like, oh, passive income."},{"speaker":"kris","startTime":214.269,"endTime":214.629,"body":"Yep."},{"speaker":"kris","startTime":214.689,"endTime":215.469,"body":"That makes sense."},{"speaker":"kris","startTime":215.889,"endTime":218.216,"body":"And we went down a path"},{"speaker":"kris","startTime":215.889,"endTime":218.216,"body":"that many investors do."},{"speaker":"kris","startTime":218.216,"endTime":221.911,"body":"We bought duplexes in the town that we"},{"speaker":"kris","startTime":218.216,"endTime":221.911,"body":"lived in and upstate New York at the time."},{"speaker":"kris","startTime":221.911,"endTime":222.843,"body":"And I had."},{"speaker":"kris","startTime":223.188,"endTime":226.218,"body":"22 units and hated all of them."},{"speaker":"kris","startTime":226.278,"endTime":227.298,"body":"I hated the tenants."},{"speaker":"kris","startTime":227.298,"endTime":228.318,"body":"I hated the buildings."},{"speaker":"kris","startTime":228.318,"endTime":229.171,"body":"I hated everything."},{"speaker":"kris","startTime":229.202,"endTime":231.692,"body":"And I wish I could give credit"},{"speaker":"kris","startTime":229.202,"endTime":231.692,"body":"to who, who said it to me, but"},{"speaker":"kris","startTime":231.932,"endTime":235.532,"body":"someone said big deals and small"},{"speaker":"kris","startTime":231.932,"endTime":235.532,"body":"deals are the same amount of work."},{"speaker":"kris","startTime":235.952,"endTime":237.842,"body":"You just make less money and small deals."},{"speaker":"kris","startTime":237.902,"endTime":239.16,"body":"And I was like got it."},{"speaker":"kris","startTime":239.58,"endTime":240.643,"body":"Just need to scale."},{"speaker":"kris","startTime":240.643,"endTime":243.177,"body":"And it's so true, especially as"},{"speaker":"kris","startTime":240.643,"endTime":243.177,"body":"we've grown, you only have so many"},{"speaker":"kris","startTime":243.177,"endTime":244.917,"body":"hours in the day and you can work on."},{"speaker":"kris","startTime":245.697,"endTime":248.337,"body":"Things that make you a hundred bucks or"},{"speaker":"kris","startTime":245.697,"endTime":248.337,"body":"things that make you a thousand bucks,"},{"speaker":"kris","startTime":248.547,"endTime":250.197,"body":"but it's still the same number of hours."},{"speaker":"kris","startTime":250.256,"endTime":255.391,"body":"And we ended up building a 64 unit"},{"speaker":"kris","startTime":250.256,"endTime":255.391,"body":"multi-family complex, and that was"},{"speaker":"kris","startTime":255.391,"endTime":258.544,"body":"the beginning of the light bulbs for"},{"speaker":"kris","startTime":255.391,"endTime":258.544,"body":"me, Brian, where I was like this is"},{"speaker":"kris","startTime":258.544,"endTime":260.044,"body":"how you make money in real estate."},{"speaker":"kris","startTime":260.164,"endTime":263.66,"body":"And Yeah, it was I don't know how much"},{"speaker":"kris","startTime":260.164,"endTime":263.66,"body":"further you want to go before you jump"},{"speaker":"kris","startTime":263.66,"endTime":268.654,"body":"in, but that was the beginning of big boy,"},{"speaker":"kris","startTime":263.66,"endTime":268.654,"body":"real estate investing and saying, got it."},{"speaker":"kris","startTime":268.654,"endTime":271.596,"body":"This is how can divest yourself"},{"speaker":"kris","startTime":268.654,"endTime":271.596,"body":"away from the nine to five."},{"speaker":"brian","startTime":272.526,"endTime":272.856,"body":"Cool."},{"speaker":"brian","startTime":272.883,"endTime":273.286,"body":"Perfect."},{"speaker":"brian","startTime":273.312,"endTime":276.042,"body":"That's a awesome origin story"},{"speaker":"brian","startTime":273.312,"endTime":276.042,"body":"and a couple different areas"},{"speaker":"brian","startTime":276.042,"endTime":277.092,"body":"that I wanna take you here."},{"speaker":"brian","startTime":277.602,"endTime":277.992,"body":"First."},{"speaker":"brian","startTime":277.992,"endTime":282.612,"body":"Let's start with the"},{"speaker":"brian","startTime":277.992,"endTime":282.612,"body":"mindset shift between."},{"speaker":"brian","startTime":283.242,"endTime":288.072,"body":"We have the same hours in the day,"},{"speaker":"brian","startTime":283.242,"endTime":288.072,"body":"instead of doing all these small"},{"speaker":"brian","startTime":288.072,"endTime":290.562,"body":"little deals, I wanna do one big deal."},{"speaker":"brian","startTime":290.982,"endTime":294.792,"body":"And so it's not a natural progression"},{"speaker":"brian","startTime":290.982,"endTime":294.792,"body":"normally for someone to go from 22"},{"speaker":"brian","startTime":294.792,"endTime":297.681,"body":"units, which I'm assuming you were just"},{"speaker":"brian","startTime":294.792,"endTime":297.681,"body":"picking up small, multi after small"},{"speaker":"brian","startTime":297.681,"endTime":302.511,"body":"multi, and then just be like, oh, I'm"},{"speaker":"brian","startTime":297.681,"endTime":302.511,"body":"gonna develop a 64 unit that's jump."},{"speaker":"brian","startTime":302.571,"endTime":303.381,"body":"And that's a leap."},{"speaker":"brian","startTime":303.381,"endTime":306.651,"body":"So you heard this quote,"},{"speaker":"brian","startTime":303.381,"endTime":306.651,"body":"you took action on it."},{"speaker":"brian","startTime":307.251,"endTime":309.411,"body":"What is the differentiator between."},{"speaker":"brian","startTime":309.846,"endTime":314.138,"body":"All these other people that are"},{"speaker":"brian","startTime":309.846,"endTime":314.138,"body":"hitting singles after singles."},{"speaker":"brian","startTime":314.138,"endTime":316.345,"body":"And we're not downplaying that at all."},{"speaker":"brian","startTime":316.361,"endTime":317.531,"body":"It's good to be on base."},{"speaker":"brian","startTime":318.131,"endTime":321.401,"body":"What do you think is the main limiter"},{"speaker":"brian","startTime":318.131,"endTime":321.401,"body":"in the differentiator between the people"},{"speaker":"brian","startTime":321.401,"endTime":326.621,"body":"that finally, it, it clicks to just do"},{"speaker":"brian","startTime":321.401,"endTime":326.621,"body":"the big deal and go for the big deal,"},{"speaker":"brian","startTime":327.851,"endTime":332.651,"body":"as opposed to the people that just keep"},{"speaker":"brian","startTime":327.851,"endTime":332.651,"body":"doing like 10%, more, 10%, more, 10%."},{"speaker":"kris","startTime":332.687,"endTime":334.188,"body":"I'm not, I don't, I"},{"speaker":"kris","startTime":332.687,"endTime":334.188,"body":"it's all gotta be what you're"},{"speaker":"kris","startTime":334.188,"endTime":335.388,"body":"comfortable with too, Ryan, right?"},{"speaker":"kris","startTime":335.426,"endTime":337.63,"body":"There's not a right or"},{"speaker":"kris","startTime":335.426,"endTime":337.63,"body":"a wrong answer to that."},{"speaker":"kris","startTime":337.707,"endTime":339.087,"body":"If you're comfortable and you."},{"speaker":"kris","startTime":339.822,"endTime":343.176,"body":"Constitution makes"},{"speaker":"kris","startTime":339.822,"endTime":343.176,"body":"singles feel good, do it."},{"speaker":"kris","startTime":343.185,"endTime":347.085,"body":"I just looked at it and said,"},{"speaker":"kris","startTime":343.185,"endTime":347.085,"body":"how am I gonna scale this  to the"},{"speaker":"kris","startTime":347.085,"endTime":348.465,"body":"point that I wanted to get to."},{"speaker":"kris","startTime":348.465,"endTime":352.267,"body":"And I wasn't happy doing"},{"speaker":"kris","startTime":348.465,"endTime":352.267,"body":"the part that I was doing."},{"speaker":"kris","startTime":352.293,"endTime":356.35,"body":"I think a big part of it is, things"},{"speaker":"kris","startTime":352.293,"endTime":356.35,"body":"that people already know, fear"},{"speaker":"kris","startTime":356.35,"endTime":357.67,"body":"is the biggest limiting factor."},{"speaker":"kris","startTime":357.7,"endTime":360.705,"body":"That's the, at least for me  the"},{"speaker":"kris","startTime":357.7,"endTime":360.705,"body":"hardest thing to get over when,"},{"speaker":"kris","startTime":360.705,"endTime":361.875,"body":"whenever we're doing anything."},{"speaker":"kris","startTime":362.775,"endTime":364.765,"body":"Stepping out and saying,"},{"speaker":"kris","startTime":362.775,"endTime":364.765,"body":"Hey, I'll figure it out."},{"speaker":"kris","startTime":364.797,"endTime":369.537,"body":"may not know all the answers today, but"},{"speaker":"kris","startTime":364.797,"endTime":369.537,"body":"generally, historically in my life, at"},{"speaker":"kris","startTime":369.537,"endTime":374.612,"body":"least we, I figured it out most of the"},{"speaker":"kris","startTime":369.537,"endTime":374.612,"body":"time without too many catastrophic errors."},{"speaker":"kris","startTime":374.691,"endTime":377.631,"body":"I think the first thing is just"},{"speaker":"kris","startTime":374.691,"endTime":377.631,"body":"being willing to say, look, I"},{"speaker":"kris","startTime":377.631,"endTime":379.191,"body":"don't know everything today."},{"speaker":"kris","startTime":379.721,"endTime":381.161,"body":"But I'll take that first step."},{"speaker":"kris","startTime":381.221,"endTime":384.731,"body":"And then the next day, take that"},{"speaker":"kris","startTime":381.221,"endTime":384.731,"body":"next step and figure out what"},{"speaker":"kris","startTime":384.731,"endTime":386.351,"body":"you need to figure out as you go."},{"speaker":"kris","startTime":386.411,"endTime":390.731,"body":"Cause if you're waiting for all the"},{"speaker":"kris","startTime":386.411,"endTime":390.731,"body":"answers and this is what I see a lot of"},{"speaker":"kris","startTime":390.761,"endTime":395.141,"body":"with just people in all different phases,"},{"speaker":"kris","startTime":390.761,"endTime":395.141,"body":"and we all struggle it to some degree."},{"speaker":"kris","startTime":395.141,"endTime":401.194,"body":"I think about myself where we are now"},{"speaker":"kris","startTime":395.141,"endTime":401.194,"body":"on what I wanna do next in the business."},{"speaker":"kris","startTime":402.034,"endTime":402.665,"body":"I'm still in."},{"speaker":"kris","startTime":404.03,"endTime":405.11,"body":"Waiting phase."},{"speaker":"kris","startTime":405.38,"endTime":407.78,"body":"where I wanna understand"},{"speaker":"kris","startTime":405.38,"endTime":407.78,"body":"more before I do it."},{"speaker":"kris","startTime":408.02,"endTime":410.33,"body":"It doesn't matter at what"},{"speaker":"kris","startTime":408.02,"endTime":410.33,"body":"level of a game you're at."},{"speaker":"kris","startTime":410.66,"endTime":411.86,"body":"We all still struggle with it."},{"speaker":"kris","startTime":411.885,"endTime":415.12,"body":"I think it's just understanding that"},{"speaker":"kris","startTime":411.885,"endTime":415.12,"body":"you're not gonna have all the answers"},{"speaker":"kris","startTime":415.12,"endTime":419.076,"body":"when you have to take the first step"},{"speaker":"kris","startTime":415.12,"endTime":419.076,"body":"and that can be, launching a podcast or"},{"speaker":"kris","startTime":419.196,"endTime":422.596,"body":"buying your first commercial real estate"},{"speaker":"kris","startTime":419.196,"endTime":422.596,"body":"project or buying your first duplex."},{"speaker":"kris","startTime":422.696,"endTime":425.586,"body":"And the only way to learn"},{"speaker":"kris","startTime":422.696,"endTime":425.586,"body":"is jump in and figure it."},{"speaker":"brian","startTime":426.921,"endTime":431.154,"body":"I find that interesting because"},{"speaker":"brian","startTime":426.921,"endTime":431.154,"body":"normally somebody in your position"},{"speaker":"brian","startTime":431.484,"endTime":435.744,"body":"would have the opposite temperament"},{"speaker":"brian","startTime":431.484,"endTime":435.744,"body":"because how old were your kids at that?"},{"speaker":"kris","startTime":435.873,"endTime":438.723,"body":"When I was 30, Noah was 10 ish."},{"speaker":"brian","startTime":438.933,"endTime":440.493,"body":"So yeah."},{"speaker":"brian","startTime":440.943,"endTime":444.646,"body":"So you had, you had a family,"},{"speaker":"brian","startTime":440.943,"endTime":444.646,"body":"normally that's the big right."},{"speaker":"brian","startTime":444.826,"endTime":446.806,"body":"Is people are like, oh, I've"},{"speaker":"brian","startTime":444.826,"endTime":446.806,"body":"got a family to support."},{"speaker":"brian","startTime":446.806,"endTime":448.216,"body":"I can't afford to take risk."},{"speaker":"brian","startTime":448.216,"endTime":449.146,"body":"What if it goes south?"},{"speaker":"brian","startTime":449.656,"endTime":451.966,"body":"So that's why your perspective"},{"speaker":"brian","startTime":449.656,"endTime":451.966,"body":"is interesting there, because"},{"speaker":"brian","startTime":452.206,"endTime":454.255,"body":"normally whenever I talk to"},{"speaker":"brian","startTime":452.206,"endTime":454.255,"body":"people, it was the opposite."},{"speaker":"brian","startTime":454.255,"endTime":455.875,"body":"They said, Hey, I had that family young."},{"speaker":"brian","startTime":456.055,"endTime":457.015,"body":"I started them young."},{"speaker":"brian","startTime":457.45,"endTime":460.27,"body":"That caused me to be risk"},{"speaker":"brian","startTime":457.45,"endTime":460.27,"body":"averse, but you were able to"},{"speaker":"brian","startTime":460.33,"endTime":462.31,"body":"push past that and through that."},{"speaker":"brian","startTime":462.73,"endTime":464.29,"body":"And that's why I wanted"},{"speaker":"brian","startTime":462.73,"endTime":464.29,"body":"your perspective there."},{"speaker":"brian","startTime":464.354,"endTime":465.344,"body":"That's very interesting."},{"speaker":"kris","startTime":465.884,"endTime":467.354,"body":"And I'm yeah, part"},{"speaker":"kris","startTime":465.884,"endTime":467.354,"body":"of it too, Brian, right?"},{"speaker":"kris","startTime":467.354,"endTime":469.434,"body":"Like my biggest fear in life is regret."},{"speaker":"kris","startTime":469.489,"endTime":473.179,"body":"I don't wanna look back and"},{"speaker":"kris","startTime":469.489,"endTime":473.179,"body":"be like, Man should have tried"},{"speaker":"kris","startTime":473.179,"endTime":475.857,"body":"that, if and I'm I've so I'm 42."},{"speaker":"kris","startTime":476.337,"endTime":480.117,"body":"When I turned 40, I had some interesting"},{"speaker":"kris","startTime":476.337,"endTime":480.117,"body":"conversations with myself about,"},{"speaker":"kris","startTime":480.135,"endTime":481.692,"body":"you're halfway, rough and tough."},{"speaker":"kris","startTime":482.022,"endTime":484.392,"body":"I know there's a lot of GoBundance guys"},{"speaker":"kris","startTime":482.022,"endTime":484.392,"body":"listening who think they're gonna be"},{"speaker":"kris","startTime":484.392,"endTime":488.592,"body":"125 years old, whatever, give it a shot."},{"speaker":"kris","startTime":488.712,"endTime":491.982,"body":"You're probably not gonna have as"},{"speaker":"kris","startTime":488.712,"endTime":491.982,"body":"much fun at 125 as you are right now."},{"speaker":"kris","startTime":491.982,"endTime":496.951,"body":"For me, I just wanted to make sure"},{"speaker":"kris","startTime":491.982,"endTime":496.951,"body":"that I was squeezing what I could"},{"speaker":"kris","startTime":496.951,"endTime":498.481,"body":"squeeze out of a, out of the lemon."},{"speaker":"kris","startTime":498.483,"endTime":499.868,"body":"Get all the juice out that I can."},{"speaker":"kris","startTime":499.868,"endTime":505.36,"body":"And if you look back at your life"},{"speaker":"kris","startTime":499.868,"endTime":505.36,"body":"and say, Hey, I gave it a great run."},{"speaker":"kris","startTime":505.75,"endTime":507.288,"body":"That's all I want, it's not about money."},{"speaker":"kris","startTime":507.588,"endTime":508.788,"body":"It's not about that."},{"speaker":"kris","startTime":508.788,"endTime":509.748,"body":"That stuff doesn't matter."},{"speaker":"kris","startTime":509.748,"endTime":512.797,"body":"Especially as you get older and you"},{"speaker":"kris","startTime":509.748,"endTime":512.797,"body":"have a little bit of it, it's just oh,"},{"speaker":"kris","startTime":512.947,"endTime":514.357,"body":"that doesn't really do anything for me."},{"speaker":"kris","startTime":514.358,"endTime":518.749,"body":"And I think for me, it was just"},{"speaker":"kris","startTime":514.358,"endTime":518.749,"body":"saying, all right, I'm willing to jump."},{"speaker":"kris","startTime":518.779,"endTime":522.884,"body":"Cuz if I don't 10 years from now, I'm"},{"speaker":"kris","startTime":518.779,"endTime":522.884,"body":"gonna look back at 50 or at 40 and be"},{"speaker":"kris","startTime":522.884,"endTime":524.714,"body":"like, shit, I should have tried that."},{"speaker":"brian","startTime":526.079,"endTime":526.409,"body":"Man."},{"speaker":"brian","startTime":526.409,"endTime":528.089,"body":"That's a powerful perspective to have."},{"speaker":"brian","startTime":528.509,"endTime":531.959,"body":"I wish more people because the,"},{"speaker":"brian","startTime":528.509,"endTime":531.959,"body":"there, this is a whole tangent"},{"speaker":"brian","startTime":531.959,"endTime":533.639,"body":"that I've been going on recently."},{"speaker":"brian","startTime":533.651,"endTime":534.533,"body":"Daniel pink."},{"speaker":"brian","startTime":534.653,"endTime":535.643,"body":"He should be coming on the show."},{"speaker":"brian","startTime":535.648,"endTime":536.693,"body":"He's a, he's an author."},{"speaker":"brian","startTime":536.693,"endTime":539.213,"body":"He's coming on the show in a couple"},{"speaker":"brian","startTime":536.693,"endTime":539.213,"body":"of months and he talks about the"},{"speaker":"brian","startTime":539.213,"endTime":540.443,"body":"two different types of regret."},{"speaker":"brian","startTime":540.443,"endTime":544.583,"body":"And then there's the regret that you"},{"speaker":"brian","startTime":540.443,"endTime":544.583,"body":"have for things that you've done."},{"speaker":"brian","startTime":545.483,"endTime":548.072,"body":"And you're like, oh shit, I"},{"speaker":"brian","startTime":545.483,"endTime":548.072,"body":"should not have done that."},{"speaker":"brian","startTime":548.143,"endTime":550.001,"body":"You're like I shouldn't"},{"speaker":"brian","startTime":548.143,"endTime":550.001,"body":"have gotten that bar fight."},{"speaker":"brian","startTime":550.001,"endTime":554.081,"body":"I shouldn't have gotten drunk that one"},{"speaker":"brian","startTime":550.001,"endTime":554.081,"body":"night I shouldn't have dated this person."},{"speaker":"brian","startTime":554.081,"endTime":557.291,"body":"And then you have the different type of"},{"speaker":"brian","startTime":554.081,"endTime":557.291,"body":"regret, which is the regret of things"},{"speaker":"brian","startTime":557.291,"endTime":558.641,"body":"that you didn't do that you should have."},{"speaker":"brian","startTime":559.211,"endTime":560.803,"body":"And, I should have talked to that girl."},{"speaker":"brian","startTime":560.953,"endTime":562.423,"body":"I should have left that job."},{"speaker":"brian","startTime":562.423,"endTime":564.643,"body":"I should have followed my passion"},{"speaker":"brian","startTime":562.423,"endTime":564.643,"body":"should have started that business"},{"speaker":"brian","startTime":565.003,"endTime":566.563,"body":"in the first 20 years of life."},{"speaker":"brian","startTime":566.863,"endTime":569.693,"body":"The studies say that regret number"},{"speaker":"brian","startTime":566.863,"endTime":569.693,"body":"one is most prevalent, right?"},{"speaker":"brian","startTime":569.764,"endTime":572.134,"body":"Because it's people that are"},{"speaker":"brian","startTime":569.764,"endTime":572.134,"body":"just we're not fully developed."},{"speaker":"brian","startTime":572.139,"endTime":574.108,"body":"We're just act, and we're"},{"speaker":"brian","startTime":572.139,"endTime":574.108,"body":"like, ah, shit shit."},{"speaker":"brian","startTime":574.168,"endTime":574.768,"body":"Shouldn't have done that."},{"speaker":"brian","startTime":575.218,"endTime":577.768,"body":"And then the rest of your life,"},{"speaker":"brian","startTime":575.218,"endTime":577.768,"body":"it's regret number two, that"},{"speaker":"brian","startTime":577.768,"endTime":581.377,"body":"is the most lasting, the, what"},{"speaker":"brian","startTime":577.768,"endTime":581.377,"body":"ifs, like where did it go?"},{"speaker":"brian","startTime":582.517,"endTime":584.96,"body":"You and I had a conversation"},{"speaker":"brian","startTime":582.517,"endTime":584.96,"body":"at a GoBundance meeting."},{"speaker":"brian","startTime":585.015,"endTime":587.007,"body":"I won't divulge like the details of it."},{"speaker":"brian","startTime":587.007,"endTime":589.557,"body":"I'll leave that extend"},{"speaker":"brian","startTime":587.007,"endTime":589.557,"body":"up to you if you want to."},{"speaker":"brian","startTime":590.097,"endTime":593.274,"body":"But we talked about the concept"},{"speaker":"brian","startTime":590.097,"endTime":593.274,"body":"of I believe you referenced Tim"},{"speaker":"brian","startTime":593.274,"endTime":595.223,"body":"Ferris with an eight outta 10  life."},{"speaker":"brian","startTime":595.363,"endTime":597.433,"body":", but that was very impactful for me."},{"speaker":"brian","startTime":597.613,"endTime":601.145,"body":"And I would love for you to"},{"speaker":"brian","startTime":597.613,"endTime":601.145,"body":"share that because I immediately"},{"speaker":"brian","startTime":601.145,"endTime":603.305,"body":"took that home and implemented."},{"speaker":"kris","startTime":605.015,"endTime":607.355,"body":"Yeah, you're making it sound"},{"speaker":"kris","startTime":605.015,"endTime":607.355,"body":"like it was more exciting than it was."},{"speaker":"kris","startTime":607.355,"endTime":609.595,"body":"I think there was no  it wasn't that good?"},{"speaker":"kris","startTime":609.595,"endTime":610.115,"body":"That was a good one, man."},{"speaker":"kris","startTime":610.715,"endTime":611.735,"body":"Accrediting Tim Ferris."},{"speaker":"kris","startTime":611.735,"endTime":613.123,"body":"I just stole his thing, but."},{"speaker":"kris","startTime":613.648,"endTime":614.458,"body":"It was impactful."},{"speaker":"kris","startTime":614.848,"endTime":615.118,"body":"Yeah."},{"speaker":"kris","startTime":615.118,"endTime":615.702,"body":"No, I agree."},{"speaker":"kris","startTime":615.71,"endTime":617.66,"body":"It's a great lens to look at things."},{"speaker":"kris","startTime":617.68,"endTime":618.943,"body":"And Brian, you're still young, right?"},{"speaker":"kris","startTime":618.943,"endTime":619.393,"body":"How old are you?"},{"speaker":"kris","startTime":620.293,"endTime":620.893,"body":"27."},{"speaker":"brian","startTime":621.163,"endTime":621.433,"body":"Yeah."},{"speaker":"brian","startTime":621.433,"endTime":621.823,"body":"So"},{"speaker":"kris","startTime":622.483,"endTime":625.543,"body":"man, you should still be regretful"},{"speaker":"kris","startTime":622.483,"endTime":625.543,"body":"for all the dumb stuff you're gonna do."},{"speaker":"kris","startTime":625.873,"endTime":628.193,"body":"You got plenty of time to regret"},{"speaker":"kris","startTime":625.873,"endTime":628.193,"body":"what you're not coming to."},{"speaker":"kris","startTime":628.224,"endTime":629.054,"body":"I have no regrets."},{"speaker":"brian","startTime":629.054,"endTime":630.824,"body":"I just only have"},{"speaker":"brian","startTime":629.054,"endTime":630.824,"body":"the lessons, my friend"},{"speaker":"brian","startTime":630.902,"endTime":635.576,"body":"."},{"speaker":"brian","startTime":630.902,"endTime":635.576,"body":"kris: Yeah, Tim Ferris says essentially"},{"speaker":"brian","startTime":635.576,"endTime":637.736,"body":"of him using this was books."},{"speaker":"brian","startTime":637.813,"endTime":641.773,"body":". If you're reading a book and rank"},{"speaker":"brian","startTime":637.813,"endTime":641.773,"body":"it one to 10, you can't use seven."},{"speaker":"brian","startTime":641.773,"endTime":644.893,"body":"If it's not an eight, nine, or a 10, stop"},{"speaker":"brian","startTime":641.773,"endTime":644.893,"body":"reading it and go get a different book."},{"speaker":"brian","startTime":645.253,"endTime":649.123,"body":"Cause he breaks it down in"},{"speaker":"brian","startTime":645.253,"endTime":649.123,"body":"that you only can read so many"},{"speaker":"brian","startTime":649.123,"endTime":650.623,"body":"books in your lifetime, right?"},{"speaker":"brian","startTime":650.7,"endTime":654.27,"body":"There's only, most people have"},{"speaker":"brian","startTime":650.7,"endTime":654.27,"body":"a finite resource of time that"},{"speaker":"brian","startTime":654.27,"endTime":655.38,"body":"they can use to read books."},{"speaker":"brian","startTime":655.38,"endTime":656.46,"body":"And so don't waste."},{"speaker":"brian","startTime":657.105,"endTime":660.765,"body":"On something that you don't"},{"speaker":"brian","startTime":657.105,"endTime":660.765,"body":"actually like or get a lot out of."},{"speaker":"brian","startTime":661.305,"endTime":663.878,"body":"And I was like, that's a"},{"speaker":"brian","startTime":661.305,"endTime":663.878,"body":"fantastic way to look at life."},{"speaker":"brian","startTime":663.948,"endTime":665.328,"body":"Rank everything you do."},{"speaker":"brian","startTime":665.358,"endTime":667.998,"body":"One to 10, can't use seven,"},{"speaker":"brian","startTime":665.358,"endTime":667.998,"body":"cuz everybody uses seven."},{"speaker":"brian","startTime":668.003,"endTime":669.377,"body":"It's just like the word man."},{"speaker":"brian","startTime":670.187,"endTime":671.117,"body":"Yeah, good enough."},{"speaker":"brian","startTime":672.047,"endTime":674.746,"body":"And so if it's not an eight, nine"},{"speaker":"brian","startTime":672.047,"endTime":674.746,"body":"or a 10, don't do it anymore."},{"speaker":"brian","startTime":674.746,"endTime":677.419,"body":"And I look it's not feasible"},{"speaker":"brian","startTime":674.746,"endTime":677.419,"body":"to do with everything."},{"speaker":"brian","startTime":677.494,"endTime":680.436,"body":"But it's a good lens when"},{"speaker":"brian","startTime":677.494,"endTime":680.436,"body":"I'll give you an example."},{"speaker":"brian","startTime":680.441,"endTime":683.331,"body":"So this past weekend, my, my"},{"speaker":"brian","startTime":680.441,"endTime":683.331,"body":"neighbor he just finished his"},{"speaker":"brian","startTime":683.331,"endTime":684.531,"body":"basement, came out beautiful."},{"speaker":"brian","startTime":684.531,"endTime":686.061,"body":"He wanted to have like couples poker."},{"speaker":"brian","startTime":687.086,"endTime":690.356,"body":"If I didn't like him, or if I was thinking"},{"speaker":"brian","startTime":687.086,"endTime":690.356,"body":"like, Hey, this isn't gonna be that fun."},{"speaker":"brian","startTime":690.416,"endTime":690.986,"body":"I wouldn't have went."},{"speaker":"brian","startTime":690.986,"endTime":692.306,"body":"I would've been like, ah, that's a six."},{"speaker":"brian","startTime":692.396,"endTime":693.168,"body":"I'm not gonna go to that."},{"speaker":"brian","startTime":693.168,"endTime":694.609,"body":"And it gets uncomfortable sometimes."},{"speaker":"brian","startTime":694.609,"endTime":697.866,"body":"Like my wife had a family event a"},{"speaker":"brian","startTime":694.609,"endTime":697.866,"body":"few weeks ago where she went home"},{"speaker":"brian","startTime":697.866,"endTime":699.726,"body":"for a birthday for family member."},{"speaker":"brian","startTime":699.731,"endTime":700.541,"body":"And she's do you wanna go?"},{"speaker":"brian","startTime":700.541,"endTime":702.261,"body":"I was like, no, that's a five."},{"speaker":"brian","startTime":702.261,"endTime":703.186,"body":"I'm not gonna go do that."},{"speaker":"brian","startTime":703.259,"endTime":704.759,"body":"We'll see how far I can get away with it."},{"speaker":"brian","startTime":704.761,"endTime":706.842,"body":"But it is a good way"},{"speaker":"brian","startTime":704.761,"endTime":706.842,"body":"to, to think about it."},{"speaker":"brian","startTime":706.886,"endTime":711.574,"body":"As far as, how you build what you do"},{"speaker":"brian","startTime":706.886,"endTime":711.574,"body":"in your life, cuz ultimately Brian, and"},{"speaker":"brian","startTime":711.574,"endTime":712.984,"body":"as you get a little bit older, right?"},{"speaker":"brian","startTime":712.984,"endTime":716.037,"body":"Like you realize oh, that's"},{"speaker":"brian","startTime":712.984,"endTime":716.037,"body":"all that I have is time."},{"speaker":"brian","startTime":716.037,"endTime":717.473,"body":"The rest of it is all irrelevant."},{"speaker":"brian","startTime":717.475,"endTime":720.699,"body":"And what you do to maximize"},{"speaker":"brian","startTime":717.475,"endTime":720.699,"body":"that time, in my opinion, is"},{"speaker":"brian","startTime":720.699,"endTime":722.469,"body":"what makes for fulfilling life."},{"speaker":"brian","startTime":723.829,"endTime":724.939,"body":"I agree with that."},{"speaker":"brian","startTime":724.969,"endTime":729.229,"body":"And the whole premise that you laid"},{"speaker":"brian","startTime":724.969,"endTime":729.229,"body":"with this, like you, you thought it"},{"speaker":"brian","startTime":729.229,"endTime":733.969,"body":"was a casual quote, but I immediately"},{"speaker":"brian","startTime":729.229,"endTime":733.969,"body":"started ranking things in my head."},{"speaker":"brian","startTime":733.974,"endTime":736.939,"body":"As soon as you said that, and"},{"speaker":"brian","startTime":733.974,"endTime":736.939,"body":"people like this is a Testament"},{"speaker":"brian","startTime":736.939,"endTime":738.375,"body":"to, proximity is power."},{"speaker":"brian","startTime":738.441,"endTime":741.861,"body":"Get around people that are having these"},{"speaker":"brian","startTime":738.441,"endTime":741.861,"body":"conversations, get around people locally."},{"speaker":"brian","startTime":742.161,"endTime":745.761,"body":"Cuz Chris and I are local here and we were"},{"speaker":"brian","startTime":742.161,"endTime":745.761,"body":"able to meet up with our local chapter."},{"speaker":"brian","startTime":746.541,"endTime":749.271,"body":"This is a, this is, these are the"},{"speaker":"brian","startTime":746.541,"endTime":749.271,"body":"conversations that move the needle"},{"speaker":"brian","startTime":749.271,"endTime":751.071,"body":"forward and move the ball down the field."},{"speaker":"brian","startTime":751.581,"endTime":755.604,"body":"And I immediately went back and I"},{"speaker":"brian","startTime":751.581,"endTime":755.604,"body":"thought, Hey, what is an eight outta"},{"speaker":"brian","startTime":755.604,"endTime":761.034,"body":"10 for me in my life because you and I,"},{"speaker":"brian","startTime":755.604,"endTime":761.034,"body":"our group, GoBundance people listening"},{"speaker":"brian","startTime":761.039,"endTime":768.564,"body":"to this podcast, none of us are going"},{"speaker":"brian","startTime":761.039,"endTime":768.564,"body":"to be okay with having a good enough."},{"speaker":"brian","startTime":770.034,"endTime":775.314,"body":"We all want a great, a fantastic,"},{"speaker":"brian","startTime":770.034,"endTime":775.314,"body":"a phenomenal outstanding life."},{"speaker":"brian","startTime":775.674,"endTime":780.744,"body":"And so I thought that was a huge takeaway"},{"speaker":"brian","startTime":775.674,"endTime":780.744,"body":"for me, because I immediately was like,"},{"speaker":"brian","startTime":780.774,"endTime":782.664,"body":"okay, what's the seven or beneath."},{"speaker":"brian","startTime":783.114,"endTime":786.037,"body":"And then I found a couple things"},{"speaker":"brian","startTime":783.114,"endTime":786.037,"body":"and I eliminated them very fast."},{"speaker":"brian","startTime":786.048,"endTime":788.628,"body":"And that includes unfortunately,"},{"speaker":"brian","startTime":786.048,"endTime":788.628,"body":"some relationships."},{"speaker":"kris","startTime":789.438,"endTime":789.588,"body":"Sure."},{"speaker":"kris","startTime":789.616,"endTime":789.889,"body":"Yeah."},{"speaker":"kris","startTime":789.894,"endTime":789.98,"body":"And"},{"speaker":"brian","startTime":790.05,"endTime":793.323,"body":"That's a big part of it is if"},{"speaker":"brian","startTime":790.05,"endTime":793.323,"body":"it's a relationship where you're like,"},{"speaker":"brian","startTime":793.413,"endTime":794.923,"body":"you're just hanging on just for time's."},{"speaker":"brian","startTime":794.923,"endTime":795.915,"body":"It's time to move on."},{"speaker":"brian","startTime":796.095,"endTime":801.585,"body":"So speaking of moving on, you are"},{"speaker":"brian","startTime":796.095,"endTime":801.585,"body":"developing, you make your mindset"},{"speaker":"brian","startTime":801.585,"endTime":806.275,"body":"shift, you start developing 64"},{"speaker":"brian","startTime":801.585,"endTime":806.275,"body":"unit ground up development, right?"},{"speaker":"brian","startTime":806.339,"endTime":809.849,"body":"Take us on the journey from going"},{"speaker":"brian","startTime":806.339,"endTime":809.849,"body":"into this multi-family space to."},{"speaker":"brian","startTime":810.269,"endTime":814.709,"body":"Getting partnered up with reliant and then"},{"speaker":"brian","startTime":810.269,"endTime":814.709,"body":"getting intrigued by self storage because"},{"speaker":"brian","startTime":814.709,"endTime":816.299,"body":"I'm very intrigued by self storage."},{"speaker":"brian","startTime":816.389,"endTime":822.449,"body":"And I think it's a great area to look at"},{"speaker":"brian","startTime":816.389,"endTime":822.449,"body":"as we move into this new economic cycle."},{"speaker":"brian","startTime":822.454,"endTime":825.329,"body":"That seems to be looming on us."},{"speaker":"brian","startTime":826.379,"endTime":826.709,"body":"Yeah."},{"speaker":"kris","startTime":826.709,"endTime":831.265,"body":"So for me it starts with"},{"speaker":"kris","startTime":826.709,"endTime":831.265,"body":"being wrong as most things in"},{"speaker":"kris","startTime":831.265,"endTime":833.365,"body":"my life seem to be so very fair."},{"speaker":"kris","startTime":834.615,"endTime":838.375,"body":"F probably six years ago, I"},{"speaker":"kris","startTime":834.615,"endTime":838.375,"body":"said, cap rates couldn't possibly"},{"speaker":"kris","startTime":838.375,"endTime":841.315,"body":"compress any further than they"},{"speaker":"kris","startTime":838.375,"endTime":841.315,"body":"already had at that point."},{"speaker":"kris","startTime":841.945,"endTime":842.485,"body":"Whoops."},{"speaker":"kris","startTime":842.875,"endTime":846.272,"body":"So in my head I was like, I gotta"},{"speaker":"kris","startTime":842.875,"endTime":846.272,"body":"look at other asset classes where"},{"speaker":"kris","startTime":846.272,"endTime":847.322,"body":"there's still meat on the bone."},{"speaker":"kris","startTime":847.352,"endTime":849.005,"body":"Multi family's done what it's gonna do."},{"speaker":"kris","startTime":849.005,"endTime":850.469,"body":"It's just going down from here."},{"speaker":"kris","startTime":850.471,"endTime":852.108,"body":", I was a little bit too early on that one."},{"speaker":"kris","startTime":852.108,"endTime":855.711,"body":"But I'm a data guy, Brian, so I like"},{"speaker":"kris","startTime":852.108,"endTime":855.711,"body":"looking at, historical numbers and"},{"speaker":"kris","startTime":855.771,"endTime":857.691,"body":"how asset classes has performed."},{"speaker":"kris","startTime":857.696,"endTime":862.107,"body":"And for me I looked at really two asset"},{"speaker":"kris","startTime":857.696,"endTime":862.107,"body":"classes that I really liked, which was"},{"speaker":"kris","startTime":862.107,"endTime":863.727,"body":"mobile home parks and soft storage."},{"speaker":"kris","startTime":863.727,"endTime":866.958,"body":"And, 5, 6, 7 years ago, they"},{"speaker":"kris","startTime":863.727,"endTime":866.958,"body":"were kinda like the redheaded"},{"speaker":"kris","startTime":866.958,"endTime":868.278,"body":"stepchild of real estate."},{"speaker":"kris","startTime":868.283,"endTime":869.422,"body":"know, You had the core four."},{"speaker":"kris","startTime":869.997,"endTime":872.697,"body":"Office multifamily, retail, industrial."},{"speaker":"kris","startTime":872.727,"endTime":877.587,"body":"And then there was all these weird nuancey"},{"speaker":"kris","startTime":872.727,"endTime":877.587,"body":"things like data centers and storage"},{"speaker":"kris","startTime":877.587,"endTime":880.257,"body":"and mobile home parks and car washes."},{"speaker":"kris","startTime":880.257,"endTime":883.397,"body":"And they were all on the fringe"},{"speaker":"kris","startTime":880.257,"endTime":883.397,"body":"of commercial real estate."},{"speaker":"kris","startTime":883.397,"endTime":886.194,"body":"And what I fell in love with"},{"speaker":"kris","startTime":883.397,"endTime":886.194,"body":"self storage is there's really"},{"speaker":"kris","startTime":886.194,"endTime":889.854,"body":"three pillars that I looked at,"},{"speaker":"kris","startTime":886.194,"endTime":889.854,"body":"which was historical performance."},{"speaker":"kris","startTime":889.854,"endTime":894.414,"body":"You know what they've done over the last"},{"speaker":"kris","startTime":889.854,"endTime":894.414,"body":"25 years, which is an incredible number."},{"speaker":"kris","startTime":894.414,"endTime":896.156,"body":"And I'll share you the"},{"speaker":"kris","startTime":894.414,"endTime":896.156,"body":"data in just a second."},{"speaker":"kris","startTime":896.156,"endTime":897.855,"body":"And then what do they do in recession?"},{"speaker":"kris","startTime":897.866,"endTime":899.906,"body":"I'm a huge believer that"},{"speaker":"kris","startTime":897.866,"endTime":899.906,"body":"everything's cyclical, right?"},{"speaker":"kris","startTime":899.906,"endTime":904.124,"body":"So if it's going to happen in the"},{"speaker":"kris","startTime":899.906,"endTime":904.124,"body":"future, if you believe, Ray Dalio and"},{"speaker":"kris","startTime":904.129,"endTime":907.664,"body":"his approach to things it's already"},{"speaker":"kris","startTime":904.129,"endTime":907.664,"body":"happened, you just have to look back"},{"speaker":"kris","startTime":907.664,"endTime":909.104,"body":"far enough in history to see it."},{"speaker":"kris","startTime":909.734,"endTime":914.308,"body":"And so , With storage in 2000"},{"speaker":"kris","startTime":909.734,"endTime":914.308,"body":"7, 8, 9 storage did really well."},{"speaker":"kris","startTime":914.488,"endTime":915.658,"body":"That was proved out again."},{"speaker":"kris","startTime":915.658,"endTime":919.168,"body":"During COVID 2021 for self"},{"speaker":"kris","startTime":915.658,"endTime":919.168,"body":"storage in the industry was one"},{"speaker":"kris","startTime":919.168,"endTime":922.528,"body":"of the best in the history of the"},{"speaker":"kris","startTime":919.168,"endTime":922.528,"body":"asset class and reliant as well."},{"speaker":"kris","startTime":922.543,"endTime":925.543,"body":"It was really looking at all right,"},{"speaker":"kris","startTime":922.543,"endTime":925.543,"body":"historically, it's done well, it's"},{"speaker":"kris","startTime":925.543,"endTime":927.013,"body":"got great recession resilience."},{"speaker":"kris","startTime":927.013,"endTime":929.863,"body":"And then the third pillar for"},{"speaker":"kris","startTime":927.013,"endTime":929.863,"body":"me was it still had a runway."},{"speaker":"kris","startTime":929.868,"endTime":933.751,"body":"Right now about 30% of the"},{"speaker":"kris","startTime":929.868,"endTime":933.751,"body":"square footage in the us is owned"},{"speaker":"kris","startTime":933.751,"endTime":935.041,"body":"by publicly traded companies."},{"speaker":"kris","startTime":935.041,"endTime":940.582,"body":"So the there's five publicly traded"},{"speaker":"kris","startTime":935.041,"endTime":940.582,"body":"REITs and then a U-Haul which is public,"},{"speaker":"kris","startTime":940.582,"endTime":945.352,"body":"but they're not a re and the rest of"},{"speaker":"kris","startTime":940.582,"endTime":945.352,"body":"the market is still very fragmented."},{"speaker":"kris","startTime":945.442,"endTime":948.592,"body":"So what that means for a company"},{"speaker":"kris","startTime":945.442,"endTime":948.592,"body":"like us at rely on is you can."},{"speaker":"kris","startTime":949.312,"endTime":953.452,"body":"Essentially consolidate that market"},{"speaker":"kris","startTime":949.312,"endTime":953.452,"body":"and just like any private equity"},{"speaker":"kris","startTime":953.452,"endTime":955.972,"body":"strategy, you roll it up into"},{"speaker":"kris","startTime":953.452,"endTime":955.972,"body":"something bigger and then all the"},{"speaker":"kris","startTime":955.972,"endTime":957.704,"body":"big boy money wants to come buy it."},{"speaker":"kris","startTime":957.704,"endTime":961.115,"body":"Because a group like Blackstone,"},{"speaker":"kris","startTime":957.704,"endTime":961.115,"body":"they have to, to deploy a billion"},{"speaker":"kris","startTime":961.115,"endTime":963.185,"body":"dollars in the space is not easy."},{"speaker":"kris","startTime":963.455,"endTime":965.945,"body":"When the equity check"},{"speaker":"kris","startTime":963.455,"endTime":965.945,"body":"is $5 million a deal."},{"speaker":"kris","startTime":966.245,"endTime":969.395,"body":"So they're very interested in"},{"speaker":"kris","startTime":966.245,"endTime":969.395,"body":"these very large transactions."},{"speaker":"kris","startTime":969.395,"endTime":972.94,"body":"And so for me, That's what got"},{"speaker":"kris","startTime":969.395,"endTime":972.94,"body":"me interested in the asset class"},{"speaker":"kris","startTime":972.94,"endTime":975.41,"body":"and then reliant specifically."},{"speaker":"kris","startTime":975.41,"endTime":978.499,"body":"I was an investor first essentially"},{"speaker":"kris","startTime":975.41,"endTime":978.499,"body":"I was a passive investor in one"},{"speaker":"kris","startTime":978.499,"endTime":981.469,"body":"of their syndications and said"},{"speaker":"kris","startTime":978.499,"endTime":981.469,"body":"love what you guys are doing."},{"speaker":"kris","startTime":981.469,"endTime":984.409,"body":"And at that point I was doing"},{"speaker":"kris","startTime":981.469,"endTime":984.409,"body":"real estate full time and."},{"speaker":"kris","startTime":984.409,"endTime":987.477,"body":"Todd Allen, who's the managing"},{"speaker":"kris","startTime":984.409,"endTime":987.477,"body":"principle of reliant and has built"},{"speaker":"kris","startTime":987.477,"endTime":990.92,"body":"the company, him and his partner, Lou"},{"speaker":"kris","startTime":987.477,"endTime":990.92,"body":"we just formed a good relationship"},{"speaker":"kris","startTime":990.92,"endTime":993.05,"body":"and he needed help on scaling."},{"speaker":"kris","startTime":993.05,"endTime":994.935,"body":"And I said here's what I"},{"speaker":"kris","startTime":993.05,"endTime":994.935,"body":"think I could do to help."},{"speaker":"kris","startTime":994.935,"endTime":997.065,"body":"Let's give it a run and jumped in."},{"speaker":"kris","startTime":997.065,"endTime":999.015,"body":"And I didn't, again, I"},{"speaker":"kris","startTime":997.065,"endTime":999.015,"body":"didn't know everything, but."},{"speaker":"kris","startTime":999.022,"endTime":999.773,"body":"I'm a big believer."},{"speaker":"kris","startTime":999.773,"endTime":1003.564,"body":"You bet on the people and love"},{"speaker":"kris","startTime":999.773,"endTime":1003.564,"body":"Todd and love what he stood for"},{"speaker":"kris","startTime":1003.564,"endTime":1004.764,"body":"and what he was trying to build."},{"speaker":"kris","startTime":1004.764,"endTime":1007.656,"body":"And it's been a it's been"},{"speaker":"kris","startTime":1004.764,"endTime":1007.656,"body":"a fun adventure ever since."},{"speaker":"kris","startTime":1007.683,"endTime":1010.439,"body":"Yeah we've been on a skyrocketing"},{"speaker":"kris","startTime":1007.683,"endTime":1010.439,"body":"trajectory since then."},{"speaker":"brian","startTime":1011.819,"endTime":1015.089,"body":"So speaking of data, I'd love"},{"speaker":"brian","startTime":1011.819,"endTime":1015.089,"body":"to go into the data here with you."},{"speaker":"brian","startTime":1015.239,"endTime":1018.179,"body":"And also some on to"},{"speaker":"brian","startTime":1015.239,"endTime":1018.179,"body":"that note, there was a."},{"speaker":"brian","startTime":1018.264,"endTime":1019.144,"body":"In our retreat."},{"speaker":"brian","startTime":1019.144,"endTime":1021.621,"body":"Talk about swag when it comes to"},{"speaker":"kris","startTime":1021.621,"endTime":1022.041,"body":"data."},{"speaker":"kris","startTime":1023.331,"endTime":1024.861,"body":"you mean what it stands for?"},{"speaker":"kris","startTime":1025.431,"endTime":1025.721,"body":"Yeah."},{"speaker":"kris","startTime":1026.151,"endTime":1026.601,"body":"Yeah."},{"speaker":"kris","startTime":1026.661,"endTime":1027.591,"body":"Scientific wild."},{"speaker":"kris","startTime":1027.591,"endTime":1028.281,"body":"Ask guests."},{"speaker":"kris","startTime":1028.971,"endTime":1029.361,"body":"Yeah,"},{"speaker":"brian","startTime":1029.571,"endTime":1030.321,"body":"I loved it, man."},{"speaker":"brian","startTime":1030.321,"endTime":1033.608,"body":"I loved the candor because we're"},{"speaker":"brian","startTime":1030.321,"endTime":1033.608,"body":"going into future projections."},{"speaker":"brian","startTime":1033.613,"endTime":1036.578,"body":"And then you were talking about the"},{"speaker":"brian","startTime":1033.613,"endTime":1036.578,"body":"degree of accuracy that people can"},{"speaker":"brian","startTime":1036.578,"endTime":1038.808,"body":"actually predict future profitability."},{"speaker":"brian","startTime":1039.418,"endTime":1044.078,"body":"And you were like, at this point, it's"},{"speaker":"brian","startTime":1039.418,"endTime":1044.078,"body":"just, you just had swag swagger it down"},{"speaker":"brian","startTime":1044.318,"endTime":1045.734,"body":"and everyone was like, what's swag."},{"speaker":"brian","startTime":1045.734,"endTime":1047.864,"body":"You're like, oh yeah, that's"},{"speaker":"brian","startTime":1045.734,"endTime":1047.864,"body":"my scientific wild ask."},{"speaker":"brian","startTime":1047.864,"endTime":1050.024,"body":"Guess about what will"},{"speaker":"brian","startTime":1047.864,"endTime":1050.024,"body":"happen with my crystal ball?"},{"speaker":"kris","startTime":1051.014,"endTime":1051.194,"body":"yeah."},{"speaker":"kris","startTime":1051.194,"endTime":1054.44,"body":"I Look, we're in this game where people"},{"speaker":"kris","startTime":1051.194,"endTime":1054.44,"body":"expect you to predict the future."},{"speaker":"kris","startTime":1054.538,"endTime":1056.028,"body":"It's a fool's err, Brian, right?"},{"speaker":"kris","startTime":1056.028,"endTime":1060.824,"body":"To say where cap rates or values are gonna"},{"speaker":"kris","startTime":1056.028,"endTime":1060.824,"body":"be five, six years from now is ridiculous."},{"speaker":"kris","startTime":1060.884,"endTime":1062.564,"body":"Now everybody does."},{"speaker":"kris","startTime":1063.089,"endTime":1064.469,"body":"But that's not what you're betting on."},{"speaker":"kris","startTime":1064.529,"endTime":1065.579,"body":"Let me give you this."},{"speaker":"kris","startTime":1065.579,"endTime":1071.072,"body":"As an example, something you think about"},{"speaker":"kris","startTime":1065.579,"endTime":1071.072,"body":"with reliant, we've sold 38 properties"},{"speaker":"kris","startTime":1071.642,"endTime":1077.162,"body":"and our average IRR is a 33, which is"},{"speaker":"kris","startTime":1071.642,"endTime":1077.162,"body":"bonkers right at the project level."},{"speaker":"kris","startTime":1077.216,"endTime":1078.446,"body":"That's a crazy number."},{"speaker":"kris","startTime":1079.076,"endTime":1083.216,"body":"We projected that on exactly"},{"speaker":"kris","startTime":1079.076,"endTime":1083.216,"body":"zero properties, which means"},{"speaker":"kris","startTime":1083.216,"endTime":1085.956,"body":"we've been wrong every time."},{"speaker":"kris","startTime":1087.021,"endTime":1090.591,"body":"We've sold 38 of these things and we've"},{"speaker":"kris","startTime":1087.021,"endTime":1090.591,"body":"been wrong every time we sold them,"},{"speaker":"kris","startTime":1090.831,"endTime":1093.781,"body":"but we've been wrong the right way."},{"speaker":"kris","startTime":1093.781,"endTime":1095.506,"body":"We've been wrong to the conservative end."},{"speaker":"kris","startTime":1095.806,"endTime":1097.486,"body":"So they've outperformed projections."},{"speaker":"kris","startTime":1097.486,"endTime":1098.986,"body":"So people like, Hey, you're a genius."},{"speaker":"kris","startTime":1099.346,"endTime":1099.856,"body":"Nope."},{"speaker":"kris","startTime":1100.096,"endTime":1101.086,"body":"We're still wrong."},{"speaker":"kris","startTime":1101.356,"endTime":1104.356,"body":"We didn't know what values we're"},{"speaker":"kris","startTime":1101.356,"endTime":1104.356,"body":"gonna be when we were ready to sell."},{"speaker":"kris","startTime":1104.356,"endTime":1104.357,"body":"'em."},{"speaker":"kris","startTime":1104.806,"endTime":1107.686,"body":"But we were just happened to be"},{"speaker":"kris","startTime":1104.806,"endTime":1107.686,"body":"wrong in the way you made money."},{"speaker":"kris","startTime":1108.106,"endTime":1110.326,"body":"So people are like, Hey,"},{"speaker":"kris","startTime":1108.106,"endTime":1110.326,"body":"you guys did a great job."},{"speaker":"kris","startTime":1110.356,"endTime":1110.816,"body":"Did we?"},{"speaker":"kris","startTime":1110.818,"endTime":1112.558,"body":"We can be wrong the other way too."},{"speaker":"kris","startTime":1112.798,"endTime":1116.588,"body":"And I think that's the part where people"},{"speaker":"kris","startTime":1112.798,"endTime":1116.588,"body":"get hung up on this projection thing."},{"speaker":"kris","startTime":1116.637,"endTime":1119.097,"body":"You're not betting on projections."},{"speaker":"kris","startTime":1119.165,"endTime":1120.115,"body":"Does it matter?"},{"speaker":"kris","startTime":1120.175,"endTime":1120.445,"body":"Yes."},{"speaker":"kris","startTime":1121.015,"endTime":1123.235,"body":"Is it gonna be something"},{"speaker":"kris","startTime":1121.015,"endTime":1123.235,"body":"that everybody is measured?"},{"speaker":"kris","startTime":1123.67,"endTime":1124.57,"body":"It sure is."},{"speaker":"kris","startTime":1124.63,"endTime":1128.89,"body":"But from my perspective, with real"},{"speaker":"kris","startTime":1124.63,"endTime":1128.89,"body":"estate, specifically in these passive"},{"speaker":"kris","startTime":1128.89,"endTime":1132.69,"body":"syndications, you're betting on team"},{"speaker":"kris","startTime":1128.89,"endTime":1132.69,"body":"and track record, you're betting on"},{"speaker":"kris","startTime":1132.69,"endTime":1136.92,"body":"who are the people that are gonna make"},{"speaker":"kris","startTime":1132.69,"endTime":1136.92,"body":"the decisions that ultimately impact do"},{"speaker":"kris","startTime":1136.92,"endTime":1138.69,"body":"I make money on my investment or not?"},{"speaker":"kris","startTime":1138.761,"endTime":1140.981,"body":"And are, have those people done."},{"speaker":"kris","startTime":1141.701,"endTime":1142.301,"body":"what they said."},{"speaker":"kris","startTime":1142.301,"endTime":1144.041,"body":"They're going to do in the future."},{"speaker":"kris","startTime":1144.101,"endTime":1145.091,"body":"Have they done that before?"},{"speaker":"kris","startTime":1145.301,"endTime":1149.801,"body":"And if they have, you got great people and"},{"speaker":"kris","startTime":1145.301,"endTime":1149.801,"body":"historically they've done what they say"},{"speaker":"kris","startTime":1149.801,"endTime":1151.241,"body":"they're gonna do in the next five years."},{"speaker":"kris","startTime":1151.267,"endTime":1154.089,"body":"I'm not gonna say it's a hundred"},{"speaker":"kris","startTime":1151.267,"endTime":1154.089,"body":"percent guarantee but generally"},{"speaker":"kris","startTime":1154.179,"endTime":1155.169,"body":"it's probably gonna turn out."},{"speaker":"kris","startTime":1155.169,"endTime":1155.529,"body":"Okay."},{"speaker":"kris","startTime":1155.589,"endTime":1157.438,"body":"And there's always,"},{"speaker":"kris","startTime":1155.589,"endTime":1157.438,"body":"black Swan events, right?"},{"speaker":"kris","startTime":1157.438,"endTime":1160.887,"body":"I You could have been a great"},{"speaker":"kris","startTime":1157.438,"endTime":1160.887,"body":"hotel operator and COVID happened."},{"speaker":"kris","startTime":1160.934,"endTime":1163.67,"body":"I mean it doesn't, it's hard to run"},{"speaker":"kris","startTime":1160.934,"endTime":1163.67,"body":"a business when there's no revenue."},{"speaker":"kris","startTime":1163.711,"endTime":1166.876,"body":"I think you gotta just think"},{"speaker":"kris","startTime":1163.711,"endTime":1166.876,"body":"about what I, if you're looking"},{"speaker":"kris","startTime":1166.876,"endTime":1170.896,"body":"at these passive investments type"},{"speaker":"kris","startTime":1166.876,"endTime":1170.896,"body":"opportunities, nobody knows no one"},{"speaker":"kris","startTime":1170.896,"endTime":1172.546,"body":"knows what the future's going to be."},{"speaker":"kris","startTime":1172.636,"endTime":1175.096,"body":"And anybody who's guaranteeing a return."},{"speaker":"kris","startTime":1175.145,"endTime":1178.29,"body":"I was listening to a podcast"},{"speaker":"kris","startTime":1175.145,"endTime":1178.29,"body":"yesterday, actually, where"},{"speaker":"kris","startTime":1178.32,"endTime":1184.47,"body":"someone on an advertisement in the"},{"speaker":"kris","startTime":1178.32,"endTime":1184.47,"body":"podcast said a minimum 20% return"},{"speaker":"kris","startTime":1184.8,"endTime":1186.24,"body":"and immediately what I think."},{"speaker":"kris","startTime":1187.035,"endTime":1187.515,"body":"Nope."},{"speaker":"kris","startTime":1187.575,"endTime":1189.315,"body":"I will never ever talk to that person."},{"speaker":"kris","startTime":1189.371,"endTime":1191.968,"body":"Cause it's just egregious,"},{"speaker":"kris","startTime":1189.371,"endTime":1191.968,"body":"like no one knows."},{"speaker":"kris","startTime":1192.054,"endTime":1196.104,"body":"Just a, that's my own lens of being"},{"speaker":"kris","startTime":1192.054,"endTime":1196.104,"body":"somewhat cynical, but I think people"},{"speaker":"kris","startTime":1196.104,"endTime":1199.914,"body":"just need to reframe what they're"},{"speaker":"kris","startTime":1196.104,"endTime":1199.914,"body":"looking at when they say, all right,"},{"speaker":"kris","startTime":1199.944,"endTime":1201.774,"body":"I'm looking for this kind of investment."},{"speaker":"kris","startTime":1201.854,"endTime":1204.614,"body":"What you're really want is the"},{"speaker":"kris","startTime":1201.854,"endTime":1204.614,"body":"people who are gonna do a great"},{"speaker":"kris","startTime":1204.614,"endTime":1206.084,"body":"job for you in that investment."},{"speaker":"brian","startTime":1207.724,"endTime":1208.474,"body":"I love that."},{"speaker":"brian","startTime":1208.714,"endTime":1211.381,"body":"And it always comes down to"},{"speaker":"brian","startTime":1208.714,"endTime":1211.381,"body":"people at the end of the day."},{"speaker":"brian","startTime":1211.411,"endTime":1212.881,"body":"It's always a people conversation."},{"speaker":"brian","startTime":1212.881,"endTime":1215.253,"body":"People produce the profits not the deals."},{"speaker":"brian","startTime":1216.513,"endTime":1218.223,"body":"I'm curious about your advice."},{"speaker":"brian","startTime":1218.283,"endTime":1220.059,"body":"I of wanna speak to two"},{"speaker":"brian","startTime":1218.283,"endTime":1220.059,"body":"different people here."},{"speaker":"brian","startTime":1220.059,"endTime":1222.639,"body":"Now I wanna speak to maybe"},{"speaker":"brian","startTime":1220.059,"endTime":1222.639,"body":"the recreational investor"},{"speaker":"brian","startTime":1222.639,"endTime":1223.839,"body":"that is talking about."},{"speaker":"brian","startTime":1224.554,"endTime":1228.844,"body":"Maybe diving in themselves"},{"speaker":"brian","startTime":1224.554,"endTime":1228.844,"body":"individually to self storage and"},{"speaker":"brian","startTime":1228.849,"endTime":1231.964,"body":"maybe the person that's looking to"},{"speaker":"brian","startTime":1228.849,"endTime":1231.964,"body":"dive into this syndication realm."},{"speaker":"brian","startTime":1232.414,"endTime":1238.466,"body":"What advice would you give to the person"},{"speaker":"brian","startTime":1232.414,"endTime":1238.466,"body":"will start with the newbie, syndicator?"},{"speaker":"brian","startTime":1239.156,"endTime":1241.466,"body":"What is a, what is the"},{"speaker":"brian","startTime":1239.156,"endTime":1241.466,"body":"right way to go about this?"},{"speaker":"brian","startTime":1241.471,"endTime":1244.432,"body":"Because what I see, I'm making an"},{"speaker":"brian","startTime":1241.471,"endTime":1244.432,"body":"assumption that this is what you"},{"speaker":"brian","startTime":1244.432,"endTime":1247.192,"body":"see too, is we see a lot of people"},{"speaker":"brian","startTime":1244.432,"endTime":1247.192,"body":"out there running syndications that"},{"speaker":"brian","startTime":1247.192,"endTime":1249.472,"body":"don't know what the hell they're"},{"speaker":"brian","startTime":1247.192,"endTime":1249.472,"body":"doing, and they have no track record."},{"speaker":"brian","startTime":1249.952,"endTime":1251.582,"body":"So of course you would rip them apart."},{"speaker":"brian","startTime":1251.606,"endTime":1257.036,"body":"My challenge and my asked is what is a"},{"speaker":"brian","startTime":1251.606,"endTime":1257.036,"body":"good path of progress for someone that"},{"speaker":"brian","startTime":1257.036,"endTime":1262.686,"body":"is new and that is wanting to develop"},{"speaker":"brian","startTime":1257.036,"endTime":1262.686,"body":"that track record and develop that trust."},{"speaker":"brian","startTime":1263.681,"endTime":1265.511,"body":"What is the path of"},{"speaker":"brian","startTime":1263.681,"endTime":1265.511,"body":"progress for that person?"},{"speaker":"brian","startTime":1265.511,"endTime":1268.631,"body":"So say as someone that's, maybe in your"},{"speaker":"brian","startTime":1265.511,"endTime":1268.631,"body":"position they've been successful in"},{"speaker":"brian","startTime":1268.631,"endTime":1271.961,"body":"multi-family maybe they have some single"},{"speaker":"brian","startTime":1268.631,"endTime":1271.961,"body":"family they've been an operator before,"},{"speaker":"brian","startTime":1271.961,"endTime":1277.481,"body":"but they wanna move into self storage,"},{"speaker":"brian","startTime":1271.961,"endTime":1277.481,"body":"maybe move as an LP like you did, and then"},{"speaker":"brian","startTime":1277.481,"endTime":1281.321,"body":"have a conversation with the GP, riding"},{"speaker":"brian","startTime":1277.481,"endTime":1281.321,"body":"somebody else's wake and then break off."},{"speaker":"brian","startTime":1281.531,"endTime":1282.761,"body":"What would be your advice?"},{"speaker":"kris","startTime":1284.201,"endTime":1286.989,"body":"Yeah, I I think it, Brian,"},{"speaker":"kris","startTime":1284.201,"endTime":1286.989,"body":"it goes back to end goal, right?"},{"speaker":"kris","startTime":1287.027,"endTime":1288.347,"body":"What you're trying to do."},{"speaker":"kris","startTime":1288.417,"endTime":1288.687,"body":"I."},{"speaker":"kris","startTime":1289.887,"endTime":1293.217,"body":"If you can identify what you want"},{"speaker":"kris","startTime":1289.887,"endTime":1293.217,"body":"the end point to be, and then"},{"speaker":"kris","startTime":1293.217,"endTime":1295.077,"body":"reverse engineer your way there."},{"speaker":"kris","startTime":1295.437,"endTime":1296.516,"body":"It's a great place to start."},{"speaker":"kris","startTime":1296.541,"endTime":1298.341,"body":"Look, I think you're"},{"speaker":"kris","startTime":1296.541,"endTime":1298.341,"body":"asking a couple questions."},{"speaker":"kris","startTime":1298.341,"endTime":1301.881,"body":"The first one is, what do you say to"},{"speaker":"kris","startTime":1298.341,"endTime":1301.881,"body":"somebody who's new to syndication?"},{"speaker":"kris","startTime":1301.881,"endTime":1303.301,"body":"Maybe doesn't have the track record."},{"speaker":"kris","startTime":1303.331,"endTime":1308.431,"body":"Look, if you don't have the"},{"speaker":"kris","startTime":1303.331,"endTime":1308.431,"body":"experience, just be very thoughtful"},{"speaker":"kris","startTime":1308.431,"endTime":1310.024,"body":"of what you're asking for people."},{"speaker":"kris","startTime":1310.056,"endTime":1312.468,"body":"Money is one of those weird things where."},{"speaker":"kris","startTime":1312.492,"endTime":1315.435,"body":"It is a representation of time, right?"},{"speaker":"kris","startTime":1315.825,"endTime":1320.835,"body":"Because we spend our time generating"},{"speaker":"kris","startTime":1315.825,"endTime":1320.835,"body":"that capital to be able to invest it."},{"speaker":"kris","startTime":1320.835,"endTime":1323.235,"body":"So if you do a bad job"},{"speaker":"kris","startTime":1320.835,"endTime":1323.235,"body":"with it, you've stolen."},{"speaker":"kris","startTime":1323.235,"endTime":1324.075,"body":"That person's time."},{"speaker":"kris","startTime":1324.075,"endTime":1324.975,"body":"They can't ever get it back."},{"speaker":"kris","startTime":1324.981,"endTime":1327.406,"body":"Just understand the"},{"speaker":"kris","startTime":1324.981,"endTime":1327.406,"body":"responsibility of that."},{"speaker":"kris","startTime":1327.406,"endTime":1328.455,"body":"Cuz it's a big deal."},{"speaker":"kris","startTime":1328.484,"endTime":1331.699,"body":"And there's a lot of trust that goes"},{"speaker":"kris","startTime":1328.484,"endTime":1331.699,"body":"in that but everybody starts somewhere."},{"speaker":"kris","startTime":1331.699,"endTime":1334.916,"body":"And it usually starts with friends and"},{"speaker":"kris","startTime":1331.699,"endTime":1334.916,"body":"family, bro, like Brian, if you said."},{"speaker":"kris","startTime":1335.291,"endTime":1337.451,"body":"Hey tomorrow, I need to go"},{"speaker":"kris","startTime":1335.291,"endTime":1337.451,"body":"raise a half a million bucks."},{"speaker":"kris","startTime":1337.451,"endTime":1341.631,"body":"I'm gonna go do my first duplex"},{"speaker":"kris","startTime":1337.451,"endTime":1341.631,"body":"or quad in, in the, Woodstock"},{"speaker":"kris","startTime":1341.631,"endTime":1342.771,"body":"area, the Atlanta area."},{"speaker":"kris","startTime":1342.795,"endTime":1345.211,"body":"You're not gonna go randomly advertising."},{"speaker":"kris","startTime":1345.211,"endTime":1346.891,"body":"You're gonna go ask"},{"speaker":"kris","startTime":1345.211,"endTime":1346.891,"body":"people who trust Brian."},{"speaker":"kris","startTime":1346.915,"endTime":1350.094,"body":"And and ultimately that's where it"},{"speaker":"kris","startTime":1346.915,"endTime":1350.094,"body":"always starts is with friends and family."},{"speaker":"kris","startTime":1350.094,"endTime":1353.664,"body":"And then as you start to develop a"},{"speaker":"kris","startTime":1350.094,"endTime":1353.664,"body":"track record, you can start to think"},{"speaker":"kris","startTime":1353.664,"endTime":1355.324,"body":"about, okay, how do I start bringing?"},{"speaker":"kris","startTime":1355.324,"endTime":1356.413,"body":"I think I know what I'm doing."},{"speaker":"kris","startTime":1356.413,"endTime":1357.133,"body":"I feel comfortable."},{"speaker":"kris","startTime":1357.138,"endTime":1359.743,"body":"If I take someone's money, I'm"},{"speaker":"kris","startTime":1357.138,"endTime":1359.743,"body":"probably not gonna lose it."},{"speaker":"kris","startTime":1360.078,"endTime":1362.866,"body":"And I could, hopefully generate"},{"speaker":"kris","startTime":1360.078,"endTime":1362.866,"body":"some appreciation for them."},{"speaker":"kris","startTime":1363.226,"endTime":1366.046,"body":"Then you start to bring"},{"speaker":"kris","startTime":1363.226,"endTime":1366.046,"body":"some newer people in."},{"speaker":"kris","startTime":1366.346,"endTime":1368.146,"body":"I, what I would is."},{"speaker":"kris","startTime":1370.151,"endTime":1373.061,"body":"Being a syndicator is now just a thing."},{"speaker":"kris","startTime":1373.271,"endTime":1376.241,"body":"Like you'll see it all over"},{"speaker":"kris","startTime":1373.271,"endTime":1376.241,"body":"YouTube and all over LinkedIn."},{"speaker":"kris","startTime":1376.241,"endTime":1380.951,"body":"And man, just because you have"},{"speaker":"kris","startTime":1376.241,"endTime":1380.951,"body":"a podcast, no offense or a"},{"speaker":"kris","startTime":1380.951,"endTime":1383.501,"body":"YouTube channel or none taken."},{"speaker":"kris","startTime":1383.771,"endTime":1383.981,"body":"Yeah."},{"speaker":"kris","startTime":1384.371,"endTime":1388.541,"body":"Or some sort of internet thought"},{"speaker":"kris","startTime":1384.371,"endTime":1388.541,"body":"leadership platform doesn't mean"},{"speaker":"kris","startTime":1388.546,"endTime":1389.961,"body":"you're a real estate operator."},{"speaker":"kris","startTime":1389.99,"endTime":1394.01,"body":"And so from to the investor side"},{"speaker":"kris","startTime":1389.99,"endTime":1394.01,"body":"of this, I would be equally."},{"speaker":"kris","startTime":1394.925,"endTime":1400.245,"body":"Interested in, are you a marketing"},{"speaker":"kris","startTime":1394.925,"endTime":1400.245,"body":"company or are you a real estate operator?"},{"speaker":"kris","startTime":1400.274,"endTime":1403.334,"body":"And sometimes it's a balance of both"},{"speaker":"kris","startTime":1400.274,"endTime":1403.334,"body":"and great real estate companies have"},{"speaker":"kris","startTime":1403.339,"endTime":1404.924,"body":"created great marketing machines."},{"speaker":"kris","startTime":1404.959,"endTime":1405.919,"body":"That's usually pretty good."},{"speaker":"kris","startTime":1405.924,"endTime":1408.319,"body":"There's a lot of people out there"},{"speaker":"kris","startTime":1405.924,"endTime":1408.319,"body":"that have created great marketing"},{"speaker":"kris","startTime":1408.319,"endTime":1410.329,"body":"machines and the real estate."},{"speaker":"kris","startTime":1410.359,"endTime":1413.028,"body":"We'll see, , it's too"},{"speaker":"kris","startTime":1410.359,"endTime":1413.028,"body":"early, too early to tell."},{"speaker":"kris","startTime":1413.078,"endTime":1414.511,"body":"But time will play that out."},{"speaker":"kris","startTime":1414.542,"endTime":1417.542,"body":"But I think it's just being"},{"speaker":"kris","startTime":1414.542,"endTime":1417.542,"body":"thoughtful back to the advice part"},{"speaker":"kris","startTime":1417.564,"endTime":1418.712,"body":"and one foot in front of the other."},{"speaker":"kris","startTime":1418.712,"endTime":1419.732,"body":"Don't go too fast."},{"speaker":"kris","startTime":1420.077,"endTime":1424.149,"body":"Don't just try to earn fees because"},{"speaker":"kris","startTime":1420.077,"endTime":1424.149,"body":"ultimately, people are trusting"},{"speaker":"kris","startTime":1424.149,"endTime":1426.044,"body":"in you to deliver for them."},{"speaker":"kris","startTime":1426.044,"endTime":1428.712,"body":"And when you lose capital, it feels bad."},{"speaker":"kris","startTime":1429.192,"endTime":1432.829,"body":", there's , there's a lot of people with a"},{"speaker":"kris","startTime":1429.192,"endTime":1432.829,"body":"lot of really verbal stories out there."},{"speaker":"kris","startTime":1432.829,"endTime":1435.536,"body":"Because it's just a blind"},{"speaker":"kris","startTime":1432.829,"endTime":1435.536,"body":"trust and most people, Brian."},{"speaker":"kris","startTime":1436.116,"endTime":1439.54,"body":"If you go out to your network and say,"},{"speaker":"kris","startTime":1436.116,"endTime":1439.54,"body":"Hey, I need some capital they're not"},{"speaker":"kris","startTime":1439.545,"endTime":1440.848,"body":"gonna do due diligence on the deal."},{"speaker":"kris","startTime":1440.865,"endTime":1443.025,"body":"They're just betting that"},{"speaker":"kris","startTime":1440.865,"endTime":1443.025,"body":"you did your homework."},{"speaker":"kris","startTime":1443.145,"endTime":1446.385,"body":"Just make sure that you did very good"},{"speaker":"brian","startTime":1446.385,"endTime":1446.895,"body":"advice."},{"speaker":"brian","startTime":1447.015,"endTime":1448.215,"body":"Very solid advice."},{"speaker":"brian","startTime":1448.455,"endTime":1455.835,"body":"Let's talk to the person that is looking"},{"speaker":"brian","startTime":1448.455,"endTime":1455.835,"body":"to buy their first self storage deal."},{"speaker":"brian","startTime":1457.245,"endTime":1459.495,"body":"I have no idea how to"},{"speaker":"brian","startTime":1457.245,"endTime":1459.495,"body":"underwrite one of these things."},{"speaker":"brian","startTime":1459.615,"endTime":1461.409,"body":"So you can speak to me directly."},{"speaker":"brian","startTime":1461.409,"endTime":1466.149,"body":"I know the concept, so speak to me as"},{"speaker":"brian","startTime":1461.409,"endTime":1466.149,"body":"a newbie and maybe to someone, like I"},{"speaker":"brian","startTime":1466.149,"endTime":1469.389,"body":"said, that's invested in multifamily"},{"speaker":"brian","startTime":1466.149,"endTime":1469.389,"body":"before they understand the concepts"},{"speaker":"brian","startTime":1469.389,"endTime":1472.449,"body":"of real estate and they understand all"},{"speaker":"brian","startTime":1469.389,"endTime":1472.449,"body":"the, how businesses work and operate."},{"speaker":"brian","startTime":1472.989,"endTime":1474.159,"body":"What are you looking for?"},{"speaker":"brian","startTime":1474.159,"endTime":1477.759,"body":"What makes a good deal for self storage"},{"speaker":"brian","startTime":1474.159,"endTime":1477.759,"body":"and what are you looking for in value?"},{"speaker":"brian","startTime":1477.759,"endTime":1479.499,"body":"Add opportunities when"},{"speaker":"brian","startTime":1477.759,"endTime":1479.499,"body":"you're underwriting."},{"speaker":"brian","startTime":1479.499,"endTime":1479.649,"body":"Yeah."},{"speaker":"brian","startTime":1480.459,"endTime":1481.608,"body":"So let's"},{"speaker":"kris","startTime":1481.998,"endTime":1485.988,"body":"take a step back from"},{"speaker":"kris","startTime":1481.998,"endTime":1485.988,"body":"that first and say, So there's"},{"speaker":"kris","startTime":1485.988,"endTime":1487.098,"body":"been a couple GoBundance guys."},{"speaker":"kris","startTime":1487.098,"endTime":1489.798,"body":"Who've asked me this right, where"},{"speaker":"kris","startTime":1487.098,"endTime":1489.798,"body":"they're like, Hey, I will you"},{"speaker":"kris","startTime":1489.798,"endTime":1491.298,"body":"look at this self storage deal."},{"speaker":"kris","startTime":1491.388,"endTime":1496.248,"body":"And I, and the first question I ask is"},{"speaker":"kris","startTime":1491.388,"endTime":1496.248,"body":"why are you investing in self storage?"},{"speaker":"kris","startTime":1496.307,"endTime":1500.868,"body":"If you have a business that you are"},{"speaker":"kris","startTime":1496.307,"endTime":1500.868,"body":"successful in and you're making a bunch of"},{"speaker":"kris","startTime":1500.868,"endTime":1507.048,"body":"money, understand, do you wanna really be"},{"speaker":"kris","startTime":1500.868,"endTime":1507.048,"body":"a direct investor in these asset classes?"},{"speaker":"kris","startTime":1507.048,"endTime":1507.798,"body":"Not just storage."},{"speaker":"kris","startTime":1508.608,"endTime":1512.718,"body":"Or are, is it, do you want to just keep"},{"speaker":"kris","startTime":1508.608,"endTime":1512.718,"body":"making money the way you wanna make money"},{"speaker":"kris","startTime":1512.718,"endTime":1514.728,"body":"and deploy money, capital or passively?"},{"speaker":"kris","startTime":1515.088,"endTime":1518.206,"body":"And this is where I go back to"},{"speaker":"kris","startTime":1515.088,"endTime":1518.206,"body":"the 10,000 hour rule, right?"},{"speaker":"kris","startTime":1518.566,"endTime":1523.472,"body":"Generally it takes 10,000 hours to"},{"speaker":"kris","startTime":1518.566,"endTime":1523.472,"body":"make an expert, if you Brian don't"},{"speaker":"kris","startTime":1523.472,"endTime":1525.842,"body":"know anything about self storage"},{"speaker":"kris","startTime":1523.472,"endTime":1525.842,"body":"and you say, Hey, I wanna buy a self"},{"speaker":"kris","startTime":1525.842,"endTime":1530.957,"body":"storage facility, I would say, okay,"},{"speaker":"kris","startTime":1525.842,"endTime":1530.957,"body":"are, is that what gets you fired up?"},{"speaker":"kris","startTime":1530.986,"endTime":1535.216,"body":"Do you wanna spend 10,000 hours"},{"speaker":"kris","startTime":1530.986,"endTime":1535.216,"body":"figuring out how to run self storage?"},{"speaker":"kris","startTime":1535.456,"endTime":1538.646,"body":"And if the answer to that"},{"speaker":"kris","startTime":1535.456,"endTime":1538.646,"body":"is yes, go get it right."},{"speaker":"kris","startTime":1538.649,"endTime":1542.009,"body":"And we could talk about maybe the specific"},{"speaker":"kris","startTime":1538.649,"endTime":1542.009,"body":"things you wanna look for in a deal."},{"speaker":"kris","startTime":1542.279,"endTime":1547.004,"body":"But if you're just enamored with the"},{"speaker":"kris","startTime":1542.279,"endTime":1547.004,"body":"asset class, Do what you do that made you"},{"speaker":"kris","startTime":1547.004,"endTime":1548.744,"body":"the money to invest in the first place."},{"speaker":"kris","startTime":1548.797,"endTime":1553.43,"body":"Don't dip your toe in and be a rec"},{"speaker":"kris","startTime":1548.797,"endTime":1553.43,"body":"use the word recreational, which"},{"speaker":"kris","startTime":1553.43,"endTime":1556.1,"body":"I love a recreational investor."},{"speaker":"kris","startTime":1556.16,"endTime":1556.82,"body":"Don't do that."},{"speaker":"kris","startTime":1556.85,"endTime":1558.933,"body":"It's gonna end really badly, right?"},{"speaker":"kris","startTime":1558.933,"endTime":1561.91,"body":"If you have a business where"},{"speaker":"kris","startTime":1558.933,"endTime":1561.91,"body":"you're crushing it, go crush it"},{"speaker":"kris","startTime":1562.03,"endTime":1564.94,"body":"and deploy money with people who've"},{"speaker":"kris","startTime":1562.03,"endTime":1564.94,"body":"already put their 10,000 hours."},{"speaker":"kris","startTime":1565.064,"endTime":1566.054,"body":"Brian, think of it this way."},{"speaker":"kris","startTime":1566.101,"endTime":1570.403,"body":"Dalio says this for those of you guys,"},{"speaker":"kris","startTime":1566.101,"endTime":1570.403,"body":"not who don't know him, he's the, he, at"},{"speaker":"kris","startTime":1570.403,"endTime":1572.203,"body":"one point he started Bridgewater capital."},{"speaker":"kris","startTime":1572.203,"endTime":1574.613,"body":"I think there's still the"},{"speaker":"kris","startTime":1572.203,"endTime":1574.613,"body":"largest hedge fund in the world."},{"speaker":"kris","startTime":1574.625,"endTime":1577.38,"body":"I don't know, $180 billion"},{"speaker":"kris","startTime":1574.625,"endTime":1577.38,"body":"under management or something."},{"speaker":"kris","startTime":1577.38,"endTime":1578.82,"body":"Stupid, small potatoes."},{"speaker":"brian","startTime":1579.45,"endTime":1580.02,"body":"What's that?"},{"speaker":"brian","startTime":1580.14,"endTime":1580.89,"body":"Small potatoes."},{"speaker":"brian","startTime":1581.1,"endTime":1581.43,"body":"Yeah."},{"speaker":"brian","startTime":1581.46,"endTime":1582.04,"body":"Whatever,"},{"speaker":"kris","startTime":1582.067,"endTime":1582.577,"body":"Whatever."},{"speaker":"kris","startTime":1582.847,"endTime":1586.968,"body":"But he always says, look, the"},{"speaker":"kris","startTime":1582.847,"endTime":1586.968,"body":"stock, market's a zero sum"},{"speaker":"kris","startTime":1586.968,"endTime":1588.888,"body":"game and you're not gonna beat."},{"speaker":"kris","startTime":1589.708,"endTime":1595.606,"body":"He's I have the smartest people on the"},{"speaker":"kris","startTime":1589.708,"endTime":1595.606,"body":"planet working for me and you, Brian are"},{"speaker":"kris","startTime":1595.606,"endTime":1597.406,"body":"gonna go trade in the market and beat me."},{"speaker":"kris","startTime":1598.006,"endTime":1600.173,"body":"He's Nope, put your"},{"speaker":"kris","startTime":1598.006,"endTime":1600.173,"body":"money in an index fund."},{"speaker":"kris","startTime":1600.983,"endTime":1602.043,"body":"cause you're not gonna beat me."},{"speaker":"kris","startTime":1602.063,"endTime":1604.38,"body":"And I look at that the same"},{"speaker":"kris","startTime":1602.063,"endTime":1604.38,"body":"way it's look is reliant."},{"speaker":"kris","startTime":1604.38,"endTime":1604.8,"body":"Perfect."},{"speaker":"kris","startTime":1604.8,"endTime":1605.64,"body":"Absolutely not."},{"speaker":"kris","startTime":1605.643,"endTime":1610.697,"body":"Some guys gonna go build his first storage"},{"speaker":"kris","startTime":1605.643,"endTime":1610.697,"body":"facility or her first storage facility."},{"speaker":"kris","startTime":1610.727,"endTime":1614.717,"body":"We have 180 employees that all we"},{"speaker":"kris","startTime":1610.727,"endTime":1614.717,"body":"do all day, every day is storage."},{"speaker":"kris","startTime":1614.747,"endTime":1614.987,"body":"That's it?"},{"speaker":"kris","startTime":1615.287,"endTime":1615.917,"body":"One thing."},{"speaker":"kris","startTime":1616.622,"endTime":1619.045,"body":"And, here's a doctor, he's"},{"speaker":"kris","startTime":1616.622,"endTime":1619.045,"body":"an orthopedic surgeon."},{"speaker":"kris","startTime":1619.045,"endTime":1623.201,"body":"He's I'm gonna buy a storage facility,"},{"speaker":"kris","startTime":1619.045,"endTime":1623.201,"body":"really go fix knees and put money"},{"speaker":"kris","startTime":1623.201,"endTime":1626.47,"body":"with a group like reliant or other,"},{"speaker":"kris","startTime":1623.201,"endTime":1626.47,"body":"people who've put their time in."},{"speaker":"kris","startTime":1626.92,"endTime":1630.845,"body":"So for me, that's always like the balance"},{"speaker":"kris","startTime":1626.92,"endTime":1630.845,"body":"of do you really wanna learn this?"},{"speaker":"kris","startTime":1631.415,"endTime":1632.615,"body":"Cuz I did it right."},{"speaker":"kris","startTime":1632.615,"endTime":1635.555,"body":"And I didn't like it once I did it,"},{"speaker":"kris","startTime":1632.615,"endTime":1635.555,"body":"I was like, oh, I don't wanna operate"},{"speaker":"kris","startTime":1635.765,"endTime":1637.235,"body":"this isn't this is what I want."},{"speaker":"kris","startTime":1637.302,"endTime":1641.06,"body":"And so I'd push back on that and"},{"speaker":"kris","startTime":1637.302,"endTime":1641.06,"body":"just say, first answer that question"},{"speaker":"kris","startTime":1641.06,"endTime":1644.33,"body":"for yourself is where do you want"},{"speaker":"kris","startTime":1641.06,"endTime":1644.33,"body":"you, you only have so many, 10,000"},{"speaker":"kris","startTime":1644.33,"endTime":1646.73,"body":"hour blocks in your life, right?"},{"speaker":"kris","startTime":1647.39,"endTime":1650.3,"body":"And back to our time conversation,"},{"speaker":"kris","startTime":1647.39,"endTime":1650.3,"body":"where do you wanna spend your time?"},{"speaker":"kris","startTime":1650.51,"endTime":1653.23,"body":"If that gets you fired up to wake up"},{"speaker":"kris","startTime":1650.51,"endTime":1653.23,"body":"in the morning and go do it every day."},{"speaker":"kris","startTime":1653.885,"endTime":1655.385,"body":"There's money to be made for sure."},{"speaker":"kris","startTime":1655.745,"endTime":1658.099,"body":"But if you're just like, oh, I just"},{"speaker":"kris","startTime":1655.745,"endTime":1658.099,"body":"like the asset class go write a"},{"speaker":"kris","startTime":1658.099,"endTime":1659.659,"body":"check to somebody, let them do it."},{"speaker":"kris","startTime":1660.229,"endTime":1660.739,"body":"That's fair."},{"speaker":"brian","startTime":1661.219,"endTime":1661.909,"body":"That's very fair."},{"speaker":"brian","startTime":1662.479,"endTime":1664.383,"body":"And yeah I get the perspective."},{"speaker":"brian","startTime":1664.653,"endTime":1666.003,"body":"Let's talk to that person."},{"speaker":"brian","startTime":1666.063,"endTime":1668.111,"body":"Let's talk to that person"},{"speaker":"brian","startTime":1666.063,"endTime":1668.111,"body":"that is in the hunt."},{"speaker":"brian","startTime":1668.516,"endTime":1668.786,"body":"Yep."},{"speaker":"brian","startTime":1668.876,"endTime":1672.596,"body":"Like maybe that maybe they're not, maybe"},{"speaker":"brian","startTime":1668.876,"endTime":1672.596,"body":"they're not the surgeon and they're"},{"speaker":"brian","startTime":1672.956,"endTime":1674.665,"body":"because I also have friends in this."},{"speaker":"brian","startTime":1674.875,"endTime":1677.545,"body":"I've got friends in every"},{"speaker":"brian","startTime":1674.875,"endTime":1677.545,"body":"angle of everything."},{"speaker":"brian","startTime":1677.545,"endTime":1680.364,"body":"So I've got friends that are like you"},{"speaker":"brian","startTime":1677.545,"endTime":1680.364,"body":"that are running the syndications."},{"speaker":"brian","startTime":1680.369,"endTime":1684.414,"body":"And I have friends that are saying,"},{"speaker":"brian","startTime":1680.369,"endTime":1684.414,"body":"Hey, I don't have, I don't have capital."},{"speaker":"brian","startTime":1684.679,"endTime":1689.149,"body":"I don't have any of this, but I got"},{"speaker":"brian","startTime":1684.679,"endTime":1689.149,"body":"hustle and I want, I wanna get cash flow"},{"speaker":"brian","startTime":1689.149,"endTime":1692.089,"body":"and I wanna get equity and I'm willing"},{"speaker":"brian","startTime":1689.149,"endTime":1692.089,"body":"to put 10,000 hours into this thing to"},{"speaker":"brian","startTime":1692.089,"endTime":1694.339,"body":"figure this out and they do self storage."},{"speaker":"brian","startTime":1694.699,"endTime":1698.631,"body":"So let's speak to all of 'em cuz I do"},{"speaker":"brian","startTime":1694.699,"endTime":1698.631,"body":"really admire that perspective though."},{"speaker":"brian","startTime":1698.691,"endTime":1702.779,"body":"Cuz that's one, that's not offered as"},{"speaker":"brian","startTime":1698.691,"endTime":1702.779,"body":"much, but I completely agree with you."},{"speaker":"brian","startTime":1702.788,"endTime":1706.778,"body":"If you have career capital and you"},{"speaker":"brian","startTime":1702.788,"endTime":1706.778,"body":"have a zone of genius that you've"},{"speaker":"brian","startTime":1706.778,"endTime":1709.852,"body":"been operating in that made you"},{"speaker":"brian","startTime":1706.778,"endTime":1709.852,"body":"profitable, or maybe you have another."},{"speaker":"brian","startTime":1710.232,"endTime":1713.802,"body":"Core tree trunk as Matt Aon would"},{"speaker":"brian","startTime":1710.232,"endTime":1713.802,"body":"say, if you have another core tree"},{"speaker":"brian","startTime":1713.802,"endTime":1716.253,"body":"trunk don't keep building new bridges."},{"speaker":"brian","startTime":1716.253,"endTime":1719.553,"body":"But if you wanna build this bridge,"},{"speaker":"brian","startTime":1716.253,"endTime":1719.553,"body":"what was some advice that you can give"},{"speaker":"brian","startTime":1719.553,"endTime":1723.029,"body":"to people to avoid falling into the"},{"speaker":"brian","startTime":1719.553,"endTime":1723.029,"body":"fricking water while they build it?"},{"speaker":"brian","startTime":1723.049,"endTime":1723.259,"body":"Analogy's"},{"speaker":"kris","startTime":1723.259,"endTime":1728.193,"body":"baby,  the, I think that"},{"speaker":"kris","startTime":1723.259,"endTime":1728.193,"body":"the interesting piece is you"},{"speaker":"kris","startTime":1728.193,"endTime":1729.453,"body":"use the word hustle, right?"},{"speaker":"kris","startTime":1729.458,"endTime":1733.293,"body":"So in every deal, and I think"},{"speaker":"kris","startTime":1729.458,"endTime":1733.293,"body":"Brandon always used to say this,"},{"speaker":"kris","startTime":1733.317,"endTime":1737.669,"body":"it was like there's hustle, there's"},{"speaker":"kris","startTime":1733.317,"endTime":1737.669,"body":"money and there's knowledge, right?"},{"speaker":"kris","startTime":1737.674,"endTime":1737.789,"body":"Yep."},{"speaker":"kris","startTime":1738.119,"endTime":1741.065,"body":"And generally there's somebody"},{"speaker":"kris","startTime":1738.119,"endTime":1741.065,"body":"always has two out of the three."},{"speaker":"kris","startTime":1741.078,"endTime":1743.368,"body":"They may have the knowledge, they may"},{"speaker":"kris","startTime":1741.078,"endTime":1743.368,"body":"have the hustle, they don't need money."},{"speaker":"kris","startTime":1743.368,"endTime":1745.862,"body":"You can always go get that"},{"speaker":"kris","startTime":1743.368,"endTime":1745.862,"body":"third part of the triangle."},{"speaker":"kris","startTime":1745.917,"endTime":1749.383,"body":"And to your point I think for"},{"speaker":"kris","startTime":1745.917,"endTime":1749.383,"body":"somebody new coming into the asset"},{"speaker":"kris","startTime":1749.383,"endTime":1751.321,"body":"class, it's education first, right?"},{"speaker":"kris","startTime":1751.321,"endTime":1754.859,"body":"Get yourself comfortable with the asset"},{"speaker":"kris","startTime":1751.321,"endTime":1754.859,"body":"class, go partner with some people."},{"speaker":"kris","startTime":1754.864,"endTime":1758.669,"body":"If you can, who have the expertise"},{"speaker":"kris","startTime":1754.864,"endTime":1758.669,"body":"and you bring them one piece of that"},{"speaker":"kris","startTime":1758.819,"endTime":1763.799,"body":"hustle, knowledge, money, whatever"},{"speaker":"kris","startTime":1758.819,"endTime":1763.799,"body":"one that you have or combination."},{"speaker":"kris","startTime":1763.834,"endTime":1766.697,"body":"But I think specifics in the"},{"speaker":"kris","startTime":1763.834,"endTime":1766.697,"body":"asset class, Brian are not too"},{"speaker":"kris","startTime":1766.697,"endTime":1768.497,"body":"dissimilar than any asset class."},{"speaker":"kris","startTime":1768.538,"endTime":1771.028,"body":"We're looking at all the same"},{"speaker":"kris","startTime":1768.538,"endTime":1771.028,"body":"demographic data that everybody."},{"speaker":"kris","startTime":1771.118,"endTime":1776.323,"body":"Traffic count income average housing"},{"speaker":"kris","startTime":1771.118,"endTime":1776.323,"body":"price to understand what's in the"},{"speaker":"kris","startTime":1776.323,"endTime":1780.553,"body":"particular market, but with storage,"},{"speaker":"kris","startTime":1776.323,"endTime":1780.553,"body":"it's very interesting in that."},{"speaker":"kris","startTime":1781.963,"endTime":1786.202,"body":"We used to look at a one, three and"},{"speaker":"kris","startTime":1781.963,"endTime":1786.202,"body":"five mile radius around the site, to"},{"speaker":"kris","startTime":1786.202,"endTime":1789.952,"body":"understand it's addressable market"},{"speaker":"kris","startTime":1786.202,"endTime":1789.952,"body":"we've since changed that to drive"},{"speaker":"kris","startTime":1789.952,"endTime":1794.602,"body":"time, because in some markets, five"},{"speaker":"kris","startTime":1789.952,"endTime":1794.602,"body":"miles away might be 20 minutes drive."},{"speaker":"kris","startTime":1794.872,"endTime":1797.542,"body":"Nobody's driving 20 minutes"},{"speaker":"kris","startTime":1794.872,"endTime":1797.542,"body":"to get to a storage facility."},{"speaker":"kris","startTime":1797.542,"endTime":1801.04,"body":"Remember, this is a garage,"},{"speaker":"kris","startTime":1797.542,"endTime":1801.04,"body":"there's no amenities."},{"speaker":"kris","startTime":1801.04,"endTime":1803.63,"body":"This isn't like apartments where"},{"speaker":"kris","startTime":1801.04,"endTime":1803.63,"body":"there's a school district, or,"},{"speaker":"kris","startTime":1803.63,"endTime":1806.242,"body":"you can walk to shopping in"},{"speaker":"kris","startTime":1803.63,"endTime":1806.242,"body":"restaurants and that's attractive."},{"speaker":"kris","startTime":1806.302,"endTime":1810.082,"body":"It's a heated and air"},{"speaker":"kris","startTime":1806.302,"endTime":1810.082,"body":"conditioned or not garage."},{"speaker":"kris","startTime":1810.142,"endTime":1811.942,"body":"It's a box on a metal cement pad."},{"speaker":"kris","startTime":1812.392,"endTime":1815.847,"body":"And so it's really convenient"},{"speaker":"kris","startTime":1812.392,"endTime":1815.847,"body":"to work or home or you're not"},{"speaker":"kris","startTime":1815.847,"endTime":1817.374,"body":"using it, you're not going there."},{"speaker":"kris","startTime":1817.824,"endTime":1823.611,"body":"So from our perspective, it's"},{"speaker":"kris","startTime":1817.824,"endTime":1823.611,"body":"understanding what's happening in that."},{"speaker":"kris","startTime":1823.611,"endTime":1827.453,"body":"We sometimes go 10 to"},{"speaker":"kris","startTime":1823.611,"endTime":1827.453,"body":"15 minute of drive time."},{"speaker":"kris","startTime":1827.693,"endTime":1829.973,"body":"To the facility and what's around it."},{"speaker":"kris","startTime":1830.423,"endTime":1832.433,"body":"That's really our addressable market."},{"speaker":"kris","startTime":1832.433,"endTime":1835.043,"body":"That's where we spend the"},{"speaker":"kris","startTime":1832.433,"endTime":1835.043,"body":"most time understanding."},{"speaker":"kris","startTime":1835.463,"endTime":1837.893,"body":"Hey, who's going to fill this thing up."},{"speaker":"kris","startTime":1837.902,"endTime":1841.346,"body":"Or, if we build additional units,"},{"speaker":"kris","startTime":1837.902,"endTime":1841.346,"body":"who's gonna rent those units and"},{"speaker":"kris","startTime":1841.346,"endTime":1843.056,"body":"is this a market we wanna play in?"},{"speaker":"kris","startTime":1843.108,"endTime":1846.867,"body":"I think that's where I would really"},{"speaker":"kris","startTime":1843.108,"endTime":1846.867,"body":"start to get comfortable is underwriting"},{"speaker":"kris","startTime":1846.867,"endTime":1851.327,"body":"the market and understanding how"},{"speaker":"kris","startTime":1846.867,"endTime":1851.327,"body":"it's your addressable market is"},{"speaker":"kris","startTime":1851.337,"endTime":1853.333,"body":"going to impact your business plan."},{"speaker":"kris","startTime":1853.383,"endTime":1854.599,"body":"And then, understanding."},{"speaker":"kris","startTime":1854.599,"endTime":1857.242,"body":"There's a lot of things in that"},{"speaker":"kris","startTime":1854.599,"endTime":1857.242,"body":"underwriting package, as far as"},{"speaker":"kris","startTime":1857.242,"endTime":1860.782,"body":"the competitive set, who are you"},{"speaker":"kris","startTime":1857.242,"endTime":1860.782,"body":"competing against and the rates"},{"speaker":"kris","startTime":1860.782,"endTime":1863.988,"body":"they're charging those types of"},{"speaker":"kris","startTime":1860.782,"endTime":1863.988,"body":"things, where that's data that you"},{"speaker":"kris","startTime":1863.988,"endTime":1865.638,"body":"start to get more comfortable with."},{"speaker":"kris","startTime":1865.647,"endTime":1870.289,"body":"But I, for me, I think what we do a"},{"speaker":"kris","startTime":1865.647,"endTime":1870.289,"body":"really good job of is under we call"},{"speaker":"kris","startTime":1870.289,"endTime":1874.429,"body":"it the story of the market, like"},{"speaker":"kris","startTime":1870.289,"endTime":1874.429,"body":"understanding what the story is."},{"speaker":"kris","startTime":1874.429,"endTime":1877.339,"body":"So like when our acquisitions team,"},{"speaker":"kris","startTime":1874.429,"endTime":1877.339,"body":"and we sit in an investment committee"},{"speaker":"kris","startTime":1877.339,"endTime":1881.179,"body":"and have a conversation about a"},{"speaker":"kris","startTime":1877.339,"endTime":1881.179,"body":"deal, that's the conversation, right?"},{"speaker":"kris","startTime":1881.179,"endTime":1881.719,"body":"Is."},{"speaker":"kris","startTime":1882.169,"endTime":1882.559,"body":"Okay."},{"speaker":"kris","startTime":1882.559,"endTime":1883.459,"body":"Tell me the story."},{"speaker":"kris","startTime":1883.459,"endTime":1884.569,"body":"Like why does this work?"},{"speaker":"kris","startTime":1884.959,"endTime":1888.833,"body":"And then, we start with that and then the"},{"speaker":"kris","startTime":1884.959,"endTime":1888.833,"body":"details are built in around the story."},{"speaker":"kris","startTime":1889.103,"endTime":1892.563,"body":"So I think for that guy out hustling"},{"speaker":"kris","startTime":1889.103,"endTime":1892.563,"body":"or gal who's out hustling, it starts"},{"speaker":"kris","startTime":1892.563,"endTime":1897.393,"body":"with, okay, let me understand why I"},{"speaker":"kris","startTime":1892.563,"endTime":1897.393,"body":"want to be in this particular market."},{"speaker":"kris","startTime":1897.753,"endTime":1898.503,"body":"Does that make sense?"},{"speaker":"brian","startTime":1899.163,"endTime":1900.093,"body":"That makes a lot of sense."},{"speaker":"brian","startTime":1900.243,"endTime":1902.613,"body":"And like I said, that's another,"},{"speaker":"brian","startTime":1900.243,"endTime":1902.613,"body":"that's a unique perspective,"},{"speaker":"brian","startTime":1902.613,"endTime":1903.825,"body":"but that's very valuable."},{"speaker":"brian","startTime":1904.275,"endTime":1906.975,"body":"So what are reasons that you"},{"speaker":"brian","startTime":1904.275,"endTime":1906.975,"body":"shouldn't do self storage?"},{"speaker":"brian","startTime":1907.565,"endTime":1910.176,"body":"Speak to that person and just tell"},{"speaker":"brian","startTime":1907.565,"endTime":1910.176,"body":"them, tell 'em all the reasons that"},{"speaker":"brian","startTime":1910.176,"endTime":1911.886,"body":"they shouldn't, who is self storage for"},{"speaker":"kris","startTime":1913.716,"endTime":1914.436,"body":"as an investor."},{"speaker":"kris","startTime":1914.436,"endTime":1914.526,"body":"You"},{"speaker":"brian","startTime":1914.531,"endTime":1914.796,"body":"mean?"},{"speaker":"brian","startTime":1915.636,"endTime":1916.993,"body":"Yeah, so let's finish it."},{"speaker":"brian","startTime":1917.083,"endTime":1921.043,"body":"Let's put a cap on the person"},{"speaker":"brian","startTime":1917.083,"endTime":1921.043,"body":"that is looking to get educated."},{"speaker":"brian","startTime":1921.043,"endTime":1924.193,"body":"Maybe they want to dive in and get"},{"speaker":"brian","startTime":1921.043,"endTime":1924.193,"body":"educated on self storage in general."},{"speaker":"brian","startTime":1924.433,"endTime":1927.968,"body":"And then we can go ahead and put"},{"speaker":"brian","startTime":1924.433,"endTime":1927.968,"body":"a cap on that, but why, what are"},{"speaker":"brian","startTime":1927.968,"endTime":1929.438,"body":"the reasons that they shouldn't?"},{"speaker":"brian","startTime":1929.443,"endTime":1931.148,"body":"What are the people that shouldn't do it?"},{"speaker":"brian","startTime":1931.18,"endTime":1936.132,"body":"Obviously besides the ones that just are"},{"speaker":"brian","startTime":1931.18,"endTime":1936.132,"body":"not willing to put in 10,000 hours, Yeah."},{"speaker":"brian","startTime":1936.132,"endTime":1936.249,"body":"I I"},{"speaker":"kris","startTime":1936.249,"endTime":1941.469,"body":"think the misconception and"},{"speaker":"kris","startTime":1936.249,"endTime":1941.469,"body":"look, it's depends on what kinda"},{"speaker":"kris","startTime":1941.469,"endTime":1944.523,"body":"level you're at with self storage"},{"speaker":"kris","startTime":1941.469,"endTime":1944.523,"body":"is You don't really have tenants."},{"speaker":"kris","startTime":1944.523,"endTime":1945.453,"body":"There's no bathrooms."},{"speaker":"kris","startTime":1945.453,"endTime":1946.833,"body":"You don't have to go on clock toilets."},{"speaker":"kris","startTime":1946.833,"endTime":1948.813,"body":"So it's a hundred percent passive."},{"speaker":"kris","startTime":1948.845,"endTime":1950.285,"body":"It's not really true."},{"speaker":"kris","startTime":1950.285,"endTime":1954.215,"body":"Storage is interesting in that"},{"speaker":"kris","startTime":1950.285,"endTime":1954.215,"body":"there're 30 day leases, right?"},{"speaker":"kris","startTime":1954.215,"endTime":1956.285,"body":"So there is no 12 month lockup, right?"},{"speaker":"kris","startTime":1956.285,"endTime":1961.895,"body":"Brian, if you rent a unit today on"},{"speaker":"kris","startTime":1956.285,"endTime":1961.895,"body":"May 23rd, you can be out on June 23rd."},{"speaker":"kris","startTime":1962.365,"endTime":1965.783,"body":"So it's an operational business"},{"speaker":"kris","startTime":1962.365,"endTime":1965.783,"body":"that just happens to be"},{"speaker":"kris","startTime":1965.783,"endTime":1967.683,"body":"wrapped in a real estate play."},{"speaker":"kris","startTime":1967.698,"endTime":1970.548,"body":"And so there's a lot of churn around it."},{"speaker":"kris","startTime":1970.557,"endTime":1973.096,"body":"If you're not comfortable with"},{"speaker":"kris","startTime":1970.557,"endTime":1973.096,"body":"the operational side, we spend a"},{"speaker":"kris","startTime":1973.101,"endTime":1975.288,"body":"lot of time on, digital marketing."},{"speaker":"kris","startTime":1975.528,"endTime":1979.398,"body":"How do we get tenants access"},{"speaker":"kris","startTime":1975.528,"endTime":1979.398,"body":"to the units rent online?"},{"speaker":"kris","startTime":1979.398,"endTime":1981.258,"body":"They literally don't"},{"speaker":"kris","startTime":1979.398,"endTime":1981.258,"body":"have to go to the office."},{"speaker":"kris","startTime":1981.998,"endTime":1985.088,"body":"And there are some cell storage"},{"speaker":"kris","startTime":1981.998,"endTime":1985.088,"body":"operators, Brian out there who are"},{"speaker":"kris","startTime":1985.178,"endTime":1986.828,"body":"completely automating the site."},{"speaker":"kris","startTime":1986.858,"endTime":1988.238,"body":"There's no people on site."},{"speaker":"kris","startTime":1988.297,"endTime":1992.063,"body":"So everything is done through,"},{"speaker":"kris","startTime":1988.297,"endTime":1992.063,"body":"a kiosk model or a call center."},{"speaker":"kris","startTime":1992.063,"endTime":1995.753,"body":"And they've used technology to,"},{"speaker":"kris","startTime":1992.063,"endTime":1995.753,"body":"to supplement the human element."},{"speaker":"kris","startTime":1995.783,"endTime":1999.033,"body":"And we do that to some extent as"},{"speaker":"kris","startTime":1995.783,"endTime":1999.033,"body":"well, but, know, I think for people"},{"speaker":"kris","startTime":1999.033,"endTime":2001.797,"body":"who just come in and be like, look,"},{"speaker":"kris","startTime":1999.033,"endTime":2001.797,"body":"it's just a bunch of garages, I"},{"speaker":"kris","startTime":2001.797,"endTime":2003.207,"body":"can rent it and never touch it."},{"speaker":"kris","startTime":2003.297,"endTime":2004.267,"body":"That's probably not."},{"speaker":"kris","startTime":2004.267,"endTime":2007.458,"body":"It's not passive, at least"},{"speaker":"kris","startTime":2004.267,"endTime":2007.458,"body":"in our businesses, isn't"},{"speaker":"kris","startTime":2007.486,"endTime":2008.688,"body":"at the level that we're at."},{"speaker":"kris","startTime":2008.716,"endTime":2011.947,"body":"I think that's one thing to keep in"},{"speaker":"kris","startTime":2008.716,"endTime":2011.947,"body":"mind, as you're looking at this is,"},{"speaker":"kris","startTime":2012.307,"endTime":2016.027,"body":"there's a, there's an operational"},{"speaker":"kris","startTime":2012.307,"endTime":2016.027,"body":"business component to this and you"},{"speaker":"kris","startTime":2016.032,"endTime":2020.075,"body":"gotta be comfortable, running and"},{"speaker":"kris","startTime":2016.032,"endTime":2020.075,"body":"maintaining that aspect of it as well."},{"speaker":"kris","startTime":2020.085,"endTime":2023.184,"body":"And the real estate just"},{"speaker":"kris","startTime":2020.085,"endTime":2023.184,"body":"happens to wrap the whole thing."},{"speaker":"brian","startTime":2024.384,"endTime":2024.624,"body":"Okay."},{"speaker":"brian","startTime":2024.624,"endTime":2026.364,"body":"So come in being prepared."},{"speaker":"brian","startTime":2026.769,"endTime":2032.559,"body":"To either a operate the business and"},{"speaker":"brian","startTime":2026.769,"endTime":2032.559,"body":"learn about operations of businesses or"},{"speaker":"brian","startTime":2032.559,"endTime":2037.989,"body":"B have an operator in place ready to go,"},{"speaker":"brian","startTime":2032.559,"endTime":2037.989,"body":"because it's not just gonna be hands off."},{"speaker":"brian","startTime":2038.739,"endTime":2041.873,"body":"I'm gonna do this seller finance,"},{"speaker":"brian","startTime":2038.739,"endTime":2041.873,"body":"because that's why it's sexy."},{"speaker":"brian","startTime":2041.895,"endTime":2044.545,"body":"So that, and mobile home,"},{"speaker":"brian","startTime":2041.895,"endTime":2044.545,"body":"Park's a very seller financeable"},{"speaker":"brian","startTime":2044.569,"endTime":2045.799,"body":"that's essentially the draw."},{"speaker":"brian","startTime":2045.86,"endTime":2046.386,"body":"So like that."},{"speaker":"brian","startTime":2046.386,"endTime":2049.16,"body":"And I specifically wanted to"},{"speaker":"brian","startTime":2046.386,"endTime":2049.16,"body":"ask that question because I."},{"speaker":"brian","startTime":2049.71,"endTime":2053.58,"body":"People that are listening to always"},{"speaker":"brian","startTime":2049.71,"endTime":2053.58,"body":"have the reasons, like you said,"},{"speaker":"brian","startTime":2053.58,"endTime":2055.161,"body":"all the data, why should I do this?"},{"speaker":"brian","startTime":2055.161,"endTime":2056.151,"body":"Why should I not do this?"},{"speaker":"brian","startTime":2056.151,"endTime":2056.931,"body":"Who is this for?"},{"speaker":"brian","startTime":2056.961,"endTime":2057.741,"body":"Who's it not for?"},{"speaker":"brian","startTime":2058.341,"endTime":2059.511,"body":"That's what the rubber meets the road."},{"speaker":"brian","startTime":2059.751,"endTime":2061.615,"body":"So  yeah, I appreciate"},{"speaker":"brian","startTime":2059.751,"endTime":2061.615,"body":"the perspective there."},{"speaker":"brian","startTime":2061.855,"endTime":2066.064,"body":"So moving if you were to look"},{"speaker":"brian","startTime":2061.855,"endTime":2066.064,"body":"back, is there anything that you"},{"speaker":"brian","startTime":2066.069,"endTime":2070.264,"body":"would've done differently in your"},{"speaker":"brian","startTime":2066.069,"endTime":2070.264,"body":"wealth building journey or do you"},{"speaker":"brian","startTime":2070.264,"endTime":2071.884,"body":"appreciate all the moments that you."},{"speaker":"brian","startTime":2073.474,"endTime":2073.684,"body":"Is this"},{"speaker":"kris","startTime":2073.684,"endTime":2079.03,"body":"philosophical or literal  D all"},{"speaker":"kris","startTime":2073.684,"endTime":2079.03,"body":"of the above  look, philosophically,"},{"speaker":"kris","startTime":2079.099,"endTime":2081.649,"body":"how I got here is going through"},{"speaker":"kris","startTime":2079.099,"endTime":2081.649,"body":"all those things, right?"},{"speaker":"kris","startTime":2081.649,"endTime":2083.749,"body":"So are there to your point"},{"speaker":"kris","startTime":2081.649,"endTime":2083.749,"body":"around their regrets, are there"},{"speaker":"kris","startTime":2083.749,"endTime":2085.369,"body":"things that I wish I hadn't done?"},{"speaker":"kris","startTime":2085.699,"endTime":2086.119,"body":"Sure."},{"speaker":"kris","startTime":2086.659,"endTime":2089.788,"body":"But they were a lesson and I"},{"speaker":"kris","startTime":2086.659,"endTime":2089.788,"body":"learned from them and move forward"},{"speaker":"kris","startTime":2089.788,"endTime":2092.932,"body":"and hopefully took those lessons"},{"speaker":"kris","startTime":2089.788,"endTime":2092.932,"body":"into, to, my decision making today."},{"speaker":"kris","startTime":2092.932,"endTime":2094.782,"body":"But I think, Brian, on, on."},{"speaker":"kris","startTime":2095.382,"endTime":2098.22,"body":"The overall is there"},{"speaker":"kris","startTime":2095.382,"endTime":2098.22,"body":"something I wish I did?"},{"speaker":"kris","startTime":2098.22,"endTime":2100.08,"body":"I wish I'd started sooner, right?"},{"speaker":"kris","startTime":2100.102,"endTime":2104.871,"body":"The best real estate tool or the"},{"speaker":"kris","startTime":2100.102,"endTime":2104.871,"body":"best investment tool is time."},{"speaker":"kris","startTime":2105.471,"endTime":2110.752,"body":"And, generally if I had started"},{"speaker":"kris","startTime":2105.471,"endTime":2110.752,"body":"at 27, Everything that I owned"},{"speaker":"kris","startTime":2110.872,"endTime":2112.492,"body":"at 47 would be worth more money."},{"speaker":"kris","startTime":2112.642,"endTime":2116.842,"body":"If I had started at 20, when I was"},{"speaker":"kris","startTime":2112.642,"endTime":2116.842,"body":"40, everything's worth more money,"},{"speaker":"kris","startTime":2116.932,"endTime":2121.462,"body":"whatever I buy today at 42, when"},{"speaker":"kris","startTime":2116.932,"endTime":2121.462,"body":"I'm 62, generally there's gonna"},{"speaker":"kris","startTime":2121.467,"endTime":2122.542,"body":"be ups and downs along the way."},{"speaker":"kris","startTime":2122.547,"endTime":2122.902,"body":"But."},{"speaker":"kris","startTime":2123.667,"endTime":2124.599,"body":"It's gonna be worth more money."},{"speaker":"kris","startTime":2124.628,"endTime":2128.418,"body":"I think it's, I wish I had an"},{"speaker":"kris","startTime":2124.628,"endTime":2128.418,"body":"understanding of what I wanted"},{"speaker":"kris","startTime":2128.418,"endTime":2132.279,"body":"sooner but again, it's all part of"},{"speaker":"kris","startTime":2128.418,"endTime":2132.279,"body":"my journey, maturation and journey."},{"speaker":"kris","startTime":2132.304,"endTime":2136.609,"body":"Maybe Chris at 21, wasn't ready to hear"},{"speaker":"kris","startTime":2132.304,"endTime":2136.609,"body":"what Chris at 30 had to hear to say."},{"speaker":"kris","startTime":2137.244,"endTime":2137.724,"body":"Okay."},{"speaker":"kris","startTime":2137.805,"endTime":2138.735,"body":"I gotta do something different."},{"speaker":"kris","startTime":2138.796,"endTime":2142.63,"body":"And that's all part of, we have two boys"},{"speaker":"kris","startTime":2138.796,"endTime":2142.63,"body":"and when you think of it as a parent, it's"},{"speaker":"kris","startTime":2143.08,"endTime":2148.51,"body":"letting them go through their experiences"},{"speaker":"kris","startTime":2143.08,"endTime":2148.51,"body":"and maturation until they get to a point"},{"speaker":"kris","startTime":2148.515,"endTime":2150.667,"body":"where oh, that's what I want to do."},{"speaker":"kris","startTime":2151.447,"endTime":2151.877,"body":"Okay."},{"speaker":"kris","startTime":2151.906,"endTime":2153.766,"body":"Us telling them that's not gonna help."},{"speaker":"kris","startTime":2153.856,"endTime":2156.676,"body":"They're just gonna be like, yeah, I'm"},{"speaker":"kris","startTime":2153.856,"endTime":2156.676,"body":"not interested in what you're saying."},{"speaker":"kris","startTime":2157.896,"endTime":2158.976,"body":"Yeah, I love it."},{"speaker":"brian","startTime":2159.396,"endTime":2160.056,"body":"What's next."},{"speaker":"brian","startTime":2160.146,"endTime":2160.806,"body":"What's next for you?"},{"speaker":"brian","startTime":2160.815,"endTime":2162.015,"body":"What's your three year vision here?"},{"speaker":"brian","startTime":2162.135,"endTime":2162.885,"body":"Where do you wanna take it?"},{"speaker":"kris","startTime":2163.575,"endTime":2164.775,"body":"Yeah, that's a good question."},{"speaker":"kris","startTime":2164.861,"endTime":2167.169,"body":"We get to ask that a lot"},{"speaker":"kris","startTime":2164.861,"endTime":2167.169,"body":"specifically with, what does"},{"speaker":"kris","startTime":2167.174,"endTime":2168.819,"body":"reliant want to be when it grows up?"},{"speaker":"kris","startTime":2169.359,"endTime":2169.779,"body":"I don't know."},{"speaker":"kris","startTime":2169.779,"endTime":2169.869,"body":"Sure."},{"speaker":"kris","startTime":2170.559,"endTime":2174.009,"body":"For me, Brian, and this is more"},{"speaker":"kris","startTime":2170.559,"endTime":2174.009,"body":"philosophical probably than you're"},{"speaker":"kris","startTime":2174.009,"endTime":2179.316,"body":"asking, but when I look at the next 40"},{"speaker":"kris","startTime":2174.009,"endTime":2179.316,"body":"years of my life, the lens, other than"},{"speaker":"kris","startTime":2179.316,"endTime":2181.236,"body":"the Tim Ferris kind of rank it one to 10."},{"speaker":"kris","startTime":2182.061,"endTime":2184.011,"body":"Meaningful work, meaningful relationships."},{"speaker":"kris","startTime":2184.059,"endTime":2188.799,"body":"So if what I'm doing is those"},{"speaker":"kris","startTime":2184.059,"endTime":2188.799,"body":"in those two buckets, right?"},{"speaker":"kris","startTime":2188.824,"endTime":2192.005,"body":"I'm building good relationships and"},{"speaker":"kris","startTime":2188.824,"endTime":2192.005,"body":"I feel like the work is worthwhile."},{"speaker":"kris","startTime":2192.575,"endTime":2195.55,"body":"Generally I'm happy and look five"},{"speaker":"kris","startTime":2192.575,"endTime":2195.55,"body":"years from now, maybe that's different."},{"speaker":"kris","startTime":2195.579,"endTime":2198.459,"body":"With reliant right now, we're growing"},{"speaker":"kris","startTime":2195.579,"endTime":2198.459,"body":"something and that's really fun."},{"speaker":"kris","startTime":2198.519,"endTime":2201.489,"body":"You don't get to do that too often,"},{"speaker":"kris","startTime":2198.519,"endTime":2201.489,"body":"or at least most people don't get to"},{"speaker":"kris","startTime":2201.489,"endTime":2203.139,"body":"do that too often in their careers."},{"speaker":"kris","startTime":2203.177,"endTime":2205.886,"body":"And so we're gonna, we're gonna"},{"speaker":"kris","startTime":2203.177,"endTime":2205.886,"body":"grow this thing for all it's worth"},{"speaker":"kris","startTime":2205.891,"endTime":2207.097,"body":"and see what we can do with it."},{"speaker":"kris","startTime":2207.121,"endTime":2209.071,"body":"I don't have an end point."},{"speaker":"kris","startTime":2209.129,"endTime":2209.787,"body":"It's interesting."},{"speaker":"kris","startTime":2209.787,"endTime":2213.982,"body":"So in, in our, for those guys who are"},{"speaker":"kris","startTime":2209.787,"endTime":2213.982,"body":"part of go bonnets our local meeting,"},{"speaker":"kris","startTime":2214.507,"endTime":2217.897,"body":"Was that my house, Brian, before"},{"speaker":"kris","startTime":2214.507,"endTime":2217.897,"body":"the worldly ball event that we did."},{"speaker":"kris","startTime":2218.377,"endTime":2221.59,"body":"And we asked that question, what's"},{"speaker":"kris","startTime":2218.377,"endTime":2221.59,"body":"life look like in three years for you?"},{"speaker":"kris","startTime":2221.648,"endTime":2225.773,"body":"And my answer was this"},{"speaker":"kris","startTime":2221.648,"endTime":2225.773,"body":"like, I love going to work."},{"speaker":"kris","startTime":2225.773,"endTime":2229.574,"body":"Like I'm not one of the guys who's trying"},{"speaker":"kris","startTime":2225.773,"endTime":2229.574,"body":"to get out and, ski 600 days a year wow,"},{"speaker":"kris","startTime":2229.574,"endTime":2232.558,"body":"that'd be impossible, ski 365 days a year."},{"speaker":"kris","startTime":2232.918,"endTime":2233.338,"body":"no, Tim"},{"speaker":"brian","startTime":2233.338,"endTime":2234.916,"body":"road could find"},{"speaker":"brian","startTime":2233.338,"endTime":2234.916,"body":"a way to make it happen."},{"speaker":"brian","startTime":2234.94,"endTime":2236.35,"body":"He could ski 600 days a year."},{"speaker":"kris","startTime":2236.98,"endTime":2237.59,"body":"That's right."},{"speaker":"kris","startTime":2237.59,"endTime":2239.834,"body":"I think for me, like I, I enjoy it."},{"speaker":"kris","startTime":2239.863,"endTime":2241.603,"body":"I enjoy the process, so I enjoy work."},{"speaker":"kris","startTime":2241.603,"endTime":2243.708,"body":"I'm doing what I want to do right now."},{"speaker":"kris","startTime":2243.737,"endTime":2248.027,"body":"And again, that may change and I have"},{"speaker":"kris","startTime":2243.737,"endTime":2248.027,"body":"the freedom to go when I want to go."},{"speaker":"kris","startTime":2248.027,"endTime":2250.531,"body":"And, I'm good for about four"},{"speaker":"kris","startTime":2248.027,"endTime":2250.531,"body":"days of vacation, Brian."},{"speaker":"kris","startTime":2250.531,"endTime":2253.141,"body":"And then I start to get"},{"speaker":"kris","startTime":2250.531,"endTime":2253.141,"body":"antsy at about day four."},{"speaker":"kris","startTime":2253.141,"endTime":2256.381,"body":"We went serving Puerto Rico"},{"speaker":"kris","startTime":2253.141,"endTime":2256.381,"body":"for spring break in Rincon."},{"speaker":"kris","startTime":2256.381,"endTime":2259.345,"body":"And about day four, I"},{"speaker":"kris","startTime":2256.381,"endTime":2259.345,"body":"start to get I'm ready."},{"speaker":"kris","startTime":2259.885,"endTime":2260.095,"body":"Yeah."},{"speaker":"kris","startTime":2260.124,"endTime":2261.054,"body":"Like first few days."},{"speaker":"kris","startTime":2261.054,"endTime":2261.444,"body":"Awesome."},{"speaker":"kris","startTime":2261.444,"endTime":2262.164,"body":"Having a great time."},{"speaker":"kris","startTime":2262.169,"endTime":2262.974,"body":"Day three."},{"speaker":"kris","startTime":2263.364,"endTime":2264.294,"body":"Oh, this is fantastic."},{"speaker":"kris","startTime":2264.294,"endTime":2265.014,"body":"End of day four."},{"speaker":"kris","startTime":2265.019,"endTime":2266.754,"body":"I'm like, oh, I wonder where"},{"speaker":"kris","startTime":2265.019,"endTime":2266.754,"body":"it's happening at work."},{"speaker":"kris","startTime":2267.174,"endTime":2268.254,"body":"And then day five."},{"speaker":"kris","startTime":2268.259,"endTime":2269.214,"body":"I'm like, all right, I gotta go home."},{"speaker":"kris","startTime":2270.444,"endTime":2270.654,"body":"yeah."},{"speaker":"brian","startTime":2270.804,"endTime":2273.422,"body":"And that's the entire premise"},{"speaker":"brian","startTime":2270.804,"endTime":2273.422,"body":"behind this trip that we're about"},{"speaker":"brian","startTime":2273.422,"endTime":2275.222,"body":"to take we're about to go travel."},{"speaker":"brian","startTime":2275.372,"endTime":2278.363,"body":"And my premise is it's a giant experiment."},{"speaker":"brian","startTime":2278.393,"endTime":2282.593,"body":"So what I'm trying to be here is the"},{"speaker":"brian","startTime":2278.393,"endTime":2282.593,"body":"Guinea pig for everyone just says,"},{"speaker":"brian","startTime":2282.893,"endTime":2284.573,"body":"Hey, like that sounds like a cool idea."},{"speaker":"brian","startTime":2284.573,"endTime":2285.745,"body":"Let's see, let's."},{"speaker":"brian","startTime":2286.855,"endTime":2288.505,"body":"Proof of concept essentially."},{"speaker":"brian","startTime":2289.015,"endTime":2293.305,"body":"So I'm gonna go do it, take extensive"},{"speaker":"brian","startTime":2289.015,"endTime":2293.305,"body":"notes for record audio for people here"},{"speaker":"brian","startTime":2293.305,"endTime":2297.675,"body":"on this podcast, four times a week and"},{"speaker":"brian","startTime":2293.305,"endTime":2297.675,"body":"grow this company that I have right here."},{"speaker":"brian","startTime":2298.005,"endTime":2301.131,"body":"And then, just see, the pros and"},{"speaker":"brian","startTime":2298.005,"endTime":2301.131,"body":"cons of it because I'm like you,"},{"speaker":"brian","startTime":2301.161,"endTime":2304.611,"body":"I'm not, there's never gonna be a"},{"speaker":"brian","startTime":2301.161,"endTime":2304.611,"body":"time in my life where I want to go,"},{"speaker":"brian","startTime":2304.611,"endTime":2306.261,"body":"just sit on a beach for two weeks."},{"speaker":"brian","startTime":2306.891,"endTime":2309.314,"body":"That's just, I think that is."},{"speaker":"brian","startTime":2310.889,"endTime":2314.336,"body":"The last 10 years has bred as being sexy."},{"speaker":"brian","startTime":2314.337,"endTime":2315.622,"body":"I want passive income."},{"speaker":"brian","startTime":2315.622,"endTime":2319.132,"body":"Everyone says they want $10,000 to"},{"speaker":"brian","startTime":2315.622,"endTime":2319.132,"body":"passive income monthly so that they can"},{"speaker":"brian","startTime":2319.132,"endTime":2322.772,"body":"retire and go travel, lay on the beach."},{"speaker":"brian","startTime":2322.844,"endTime":2323.925,"body":"I don't think that's the move."},{"speaker":"brian","startTime":2323.93,"endTime":2327.585,"body":"I think the pursuit of meaningful"},{"speaker":"brian","startTime":2323.93,"endTime":2327.585,"body":"work that fires you up, working"},{"speaker":"brian","startTime":2327.735,"endTime":2333.375,"body":"with people that you enjoy and"},{"speaker":"brian","startTime":2327.735,"endTime":2333.375,"body":"respect that's the pursuit finding"},{"speaker":"brian","startTime":2333.375,"endTime":2334.695,"body":"passionate, meaningful work."},{"speaker":"brian","startTime":2335.325,"endTime":2335.715,"body":"So"},{"speaker":"kris","startTime":2336.785,"endTime":2337.105,"body":"I don't."},{"speaker":"kris","startTime":2337.865,"endTime":2338.385,"body":"We'll figure it out."},{"speaker":"kris","startTime":2338.385,"endTime":2340.035,"body":"Brian, look, you're 27 too."},{"speaker":"kris","startTime":2340.065,"endTime":2340.875,"body":"35 year old."},{"speaker":"kris","startTime":2340.88,"endTime":2343.413,"body":"Brian might think something"},{"speaker":"kris","startTime":2340.88,"endTime":2343.413,"body":"different and that is part of your."},{"speaker":"kris","startTime":2344.223,"endTime":2346.563,"body":"Maturation journey life, right?"},{"speaker":"kris","startTime":2346.563,"endTime":2351.213,"body":"I mean that and 45 year old Chris"},{"speaker":"kris","startTime":2346.563,"endTime":2351.213,"body":"might think different than 42"},{"speaker":"kris","startTime":2351.213,"endTime":2352.353,"body":"year old, Chris and that's okay."},{"speaker":"kris","startTime":2352.743,"endTime":2353.733,"body":"I hope we think different"},{"speaker":"brian","startTime":2354.303,"endTime":2354.873,"body":"what's that?"},{"speaker":"brian","startTime":2355.293,"endTime":2356.403,"body":"I hope we think different."},{"speaker":"brian","startTime":2356.533,"endTime":2356.823,"body":"Yeah."},{"speaker":"kris","startTime":2356.973,"endTime":2357.263,"body":"Yeah."},{"speaker":"kris","startTime":2357.268,"endTime":2357.333,"body":"Yeah."},{"speaker":"kris","startTime":2357.333,"endTime":2358.383,"body":"You're evolving, right?"},{"speaker":"kris","startTime":2358.533,"endTime":2358.653,"body":"Yeah."},{"speaker":"kris","startTime":2358.694,"endTime":2360.627,"body":"I don't know if you watched 60"},{"speaker":"kris","startTime":2358.694,"endTime":2360.627,"body":"minutes, you're a little young"},{"speaker":"kris","startTime":2360.627,"endTime":2362.787,"body":"for that, but  60 minutes."},{"speaker":"brian","startTime":2362.827,"endTime":2365.347,"body":"I have watched 60"},{"speaker":"brian","startTime":2362.827,"endTime":2365.347,"body":"minutes before Chris, that"},{"speaker":"kris","startTime":2365.352,"endTime":2368.377,"body":"avoid not that young , but"},{"speaker":"kris","startTime":2365.352,"endTime":2368.377,"body":"the last night they talked about"},{"speaker":"kris","startTime":2368.377,"endTime":2369.91,"body":"this project called hope Chicago."},{"speaker":"kris","startTime":2369.94,"endTime":2374.898,"body":"So this guy he's he has, he"},{"speaker":"kris","startTime":2369.94,"endTime":2374.898,"body":"had started five businesses"},{"speaker":"kris","startTime":2374.903,"endTime":2376.63,"body":"have been wildly successful."},{"speaker":"kris","startTime":2376.659,"endTime":2378.669,"body":"He's a billionaire at 40, right?"},{"speaker":"kris","startTime":2378.736,"endTime":2382.298,"body":"The biggest one was a, one of the"},{"speaker":"kris","startTime":2378.736,"endTime":2382.298,"body":"largest cannabis growers in the world."},{"speaker":"kris","startTime":2383.708,"endTime":2385.208,"body":"He's from Chicago originally."},{"speaker":"kris","startTime":2385.304,"endTime":2389.864,"body":"He just, his foundation"},{"speaker":"kris","startTime":2385.304,"endTime":2389.864,"body":"just built this project."},{"speaker":"kris","startTime":2389.864,"endTime":2394.994,"body":"They're gonna basically donate a billion"},{"speaker":"kris","startTime":2389.864,"endTime":2394.994,"body":"dollars to do 30,000 college scholarships"},{"speaker":"kris","startTime":2394.999,"endTime":2396.824,"body":"over the next 10 years in Chicago."},{"speaker":"kris","startTime":2397.334,"endTime":2400.888,"body":"And they're going to, south side"},{"speaker":"kris","startTime":2397.334,"endTime":2400.888,"body":"Chicago, really rough schools and"},{"speaker":"kris","startTime":2400.893,"endTime":2404.728,"body":"basically scholarship all the kids"},{"speaker":"kris","startTime":2400.893,"endTime":2404.728,"body":"in the high school, not only the"},{"speaker":"kris","startTime":2404.728,"endTime":2407.248,"body":"kids, but one of their parents."},{"speaker":"kris","startTime":2407.428,"endTime":2408.688,"body":"So mom, dad, guardian."},{"speaker":"kris","startTime":2409.333,"endTime":2410.143,"body":"they get to choose."},{"speaker":"kris","startTime":2410.211,"endTime":2414.047,"body":"And what he's saying is, look,"},{"speaker":"kris","startTime":2410.211,"endTime":2414.047,"body":"Chicago is a mess, right?"},{"speaker":"kris","startTime":2414.047,"endTime":2418.762,"body":"The people under age 18, I think"},{"speaker":"kris","startTime":2414.047,"endTime":2418.762,"body":"the, one of the biggest things"},{"speaker":"kris","startTime":2418.762,"endTime":2422.062,"body":"contributing to the death rate of"},{"speaker":"kris","startTime":2418.762,"endTime":2422.062,"body":"children under 18 is gunshot wound."},{"speaker":"kris","startTime":2422.602,"endTime":2423.952,"body":"And he's that's ridiculous."},{"speaker":"kris","startTime":2424.102,"endTime":2427.192,"body":"And so he's literally trying to change."},{"speaker":"kris","startTime":2427.582,"endTime":2433.468,"body":"Generational by, generational poverty"},{"speaker":"kris","startTime":2427.582,"endTime":2433.468,"body":"by educating, not only the kid, but"},{"speaker":"kris","startTime":2433.468,"endTime":2438.192,"body":"the family members and his belief is,"},{"speaker":"kris","startTime":2433.468,"endTime":2438.192,"body":"10, 20 years from now, that's gonna"},{"speaker":"kris","startTime":2438.192,"endTime":2440.322,"body":"pay huge dividends to the community."},{"speaker":"kris","startTime":2440.622,"endTime":2443.916,"body":"And what I thought about is"},{"speaker":"kris","startTime":2440.622,"endTime":2443.916,"body":"like what a cool shift for him."},{"speaker":"kris","startTime":2443.94,"endTime":2446.568,"body":", going from, he was a"},{"speaker":"kris","startTime":2443.94,"endTime":2446.568,"body":"moneymaker, he was a Rainmaker."},{"speaker":"kris","startTime":2446.868,"endTime":2449.447,"body":"And then said, nah, I'm"},{"speaker":"kris","startTime":2446.868,"endTime":2449.447,"body":"gonna change the world."},{"speaker":"kris","startTime":2449.447,"endTime":2451.089,"body":"Elon Musk is that guy too, right?"},{"speaker":"kris","startTime":2451.149,"endTime":2455.169,"body":"Maybe a little bit weirder, but same"},{"speaker":"kris","startTime":2451.149,"endTime":2455.169,"body":"idea like that guy could have just"},{"speaker":"kris","startTime":2455.169,"endTime":2459.339,"body":"disappeared and had a couple hundred"},{"speaker":"kris","startTime":2455.169,"endTime":2459.339,"body":"million bucks from his sale of PayPal."},{"speaker":"kris","startTime":2459.339,"endTime":2460.239,"body":"And would've been just fine."},{"speaker":"kris","startTime":2460.239,"endTime":2462.999,"body":"Instead, he decided to"},{"speaker":"kris","startTime":2460.239,"endTime":2462.999,"body":"figure out how to go to Mars."},{"speaker":"kris","startTime":2463.479,"endTime":2466.239,"body":"And get rid of the"},{"speaker":"kris","startTime":2463.479,"endTime":2466.239,"body":"internal combustion engine."},{"speaker":"kris","startTime":2466.299,"endTime":2469.269,"body":"Like those are two just"},{"speaker":"kris","startTime":2466.299,"endTime":2469.269,"body":"massive projects that"},{"speaker":"brian","startTime":2469.269,"endTime":2469.569,"body":"are crazy."},{"speaker":"brian","startTime":2469.597,"endTime":2470.419,"body":"No traffic."},{"speaker":"brian","startTime":2470.419,"endTime":2471.379,"body":"He's trying to beat traffic"},{"speaker":"kris","startTime":2471.679,"endTime":2474.979,"body":"well but he looks at a problem"},{"speaker":"kris","startTime":2471.679,"endTime":2474.979,"body":"and says, yeah we gotta fix that."},{"speaker":"kris","startTime":2475.579,"endTime":2475.849,"body":"Yeah."},{"speaker":"kris","startTime":2475.849,"endTime":2478.126,"body":"And, but he's willing"},{"speaker":"kris","startTime":2475.849,"endTime":2478.126,"body":"to be the guy to do it."},{"speaker":"kris","startTime":2478.142,"endTime":2480.859,"body":"And that's I look at those kinds"},{"speaker":"kris","startTime":2478.142,"endTime":2480.859,"body":"of things and it's that looks cool."},{"speaker":"kris","startTime":2480.919,"endTime":2484.489,"body":"Like I love when people are"},{"speaker":"kris","startTime":2480.919,"endTime":2484.489,"body":"just like, oh, that's a problem."},{"speaker":"kris","startTime":2484.519,"endTime":2485.599,"body":"Like I'm gonna fix that."},{"speaker":"kris","startTime":2485.749,"endTime":2487.999,"body":"Even if it's an obnoxiously large one."},{"speaker":"kris","startTime":2488.076,"endTime":2491.586,"body":"Crime and poverty in the city of Chicago,"},{"speaker":"kris","startTime":2488.076,"endTime":2491.586,"body":"but that guy's gonna make an impact."},{"speaker":"kris","startTime":2491.586,"endTime":2492.576,"body":"Now what a legacy, right?"},{"speaker":"kris","startTime":2492.576,"endTime":2495.694,"body":"Whether it works or not, it's hard"},{"speaker":"kris","startTime":2492.576,"endTime":2495.694,"body":"to imagine that it won't, that"},{"speaker":"kris","startTime":2495.694,"endTime":2497.284,"body":"guy looks back at his death bed."},{"speaker":"kris","startTime":2497.284,"endTime":2501.099,"body":"Brian, he's probably not eh, should"},{"speaker":"kris","startTime":2497.284,"endTime":2501.099,"body":"have, I should have done that."},{"speaker":"kris","startTime":2501.729,"endTime":2502.569,"body":"He's probably squeezed."},{"speaker":"kris","startTime":2502.659,"endTime":2504.099,"body":"He's probably squeezed the juice."},{"speaker":"kris","startTime":2504.429,"endTime":2505.229,"body":"That's why we do"},{"speaker":"brian","startTime":2505.229,"endTime":2505.349,"body":"it."},{"speaker":"brian","startTime":2506.099,"endTime":2507.179,"body":"That's why we do all this."},{"speaker":"brian","startTime":2507.329,"endTime":2510.299,"body":"We're not it's, we're not doing"},{"speaker":"brian","startTime":2507.329,"endTime":2510.299,"body":"this to buy the Lamborghinis."},{"speaker":"brian","startTime":2510.299,"endTime":2512.639,"body":"We're doing this to provide impact."},{"speaker":"brian","startTime":2512.849,"endTime":2514.229,"body":"You can impact more people."},{"speaker":"brian","startTime":2514.559,"endTime":2517.649,"body":"If you have more wealth, if good"},{"speaker":"brian","startTime":2514.559,"endTime":2517.649,"body":"people get good money, they can do"},{"speaker":"brian","startTime":2517.649,"endTime":2522.509,"body":"great things to quote my friend, Chris"},{"speaker":"brian","startTime":2517.649,"endTime":2522.509,"body":"harder, but we will end it there."},{"speaker":"brian","startTime":2522.509,"endTime":2524.965,"body":"My friend, I don't think we can"},{"speaker":"brian","startTime":2522.509,"endTime":2524.965,"body":"get much more impactful than that."},{"speaker":"brian","startTime":2525.355,"endTime":2528.344,"body":"That's let's give a quick"},{"speaker":"brian","startTime":2525.355,"endTime":2528.344,"body":"presentation for reliant."},{"speaker":"brian","startTime":2528.414,"endTime":2529.284,"body":"Who are you looking for?"},{"speaker":"brian","startTime":2529.284,"endTime":2531.954,"body":"What can you offer them for the"},{"speaker":"brian","startTime":2529.284,"endTime":2531.954,"body":"accredited investors that are listen?"},{"speaker":"kris","startTime":2533.394,"endTime":2533.784,"body":"Yeah."},{"speaker":"kris","startTime":2533.851,"endTime":2534.817,"body":"We're always raising capital."},{"speaker":"kris","startTime":2534.817,"endTime":2537.997,"body":"You can learn more at reliant, mgmt.com."},{"speaker":"kris","startTime":2537.997,"endTime":2542.915,"body":"If you are interested in passive investing"},{"speaker":"kris","startTime":2537.997,"endTime":2542.915,"body":"opportunities with reliant real estate."},{"speaker":"kris","startTime":2542.915,"endTime":2547.566,"body":"And we're generally always have something"},{"speaker":"kris","startTime":2542.915,"endTime":2547.566,"body":"open that we're raising capital right"},{"speaker":"kris","startTime":2547.571,"endTime":2550.774,"body":"now, we're doing a hundred million"},{"speaker":"kris","startTime":2547.571,"endTime":2550.774,"body":"dollar fund that will probably close"},{"speaker":"kris","startTime":2550.774,"endTime":2552.094,"body":"out here at the end of the summer."},{"speaker":"kris","startTime":2552.154,"endTime":2555.756,"body":"And we'll have our fourth fund"},{"speaker":"kris","startTime":2552.154,"endTime":2555.756,"body":"self storage fund for that'll be"},{"speaker":"kris","startTime":2555.756,"endTime":2557.209,"body":"open probably at the end of July."},{"speaker":"kris","startTime":2557.219,"endTime":2557.339,"body":"Yeah."},{"speaker":"kris","startTime":2557.339,"endTime":2561.509,"body":"If you're looking for that opportunity"},{"speaker":"kris","startTime":2557.339,"endTime":2561.509,"body":"to pass on or to partner on the passive"},{"speaker":"kris","startTime":2561.509,"endTime":2564.269,"body":"side of things I'm biased, but I"},{"speaker":"kris","startTime":2561.509,"endTime":2564.269,"body":"feel like we're a pretty good option."},{"speaker":"brian","startTime":2565.919,"endTime":2566.549,"body":"fair enough."},{"speaker":"brian","startTime":2566.819,"endTime":2571.589,"body":"And we will have all of that in the show"},{"speaker":"brian","startTime":2566.819,"endTime":2571.589,"body":"description and also in the action academy"},{"speaker":"brian","startTime":2571.589,"endTime":2575.009,"body":"newsletter that goes out every Thursday,"},{"speaker":"brian","startTime":2571.589,"endTime":2575.009,"body":"which all of you should subscribe to."},{"speaker":"brian","startTime":2576.374,"endTime":2577.304,"body":"Thank you, my friend."},{"speaker":"brian","startTime":2577.454,"endTime":2578.594,"body":"It has been a pleasure."},{"speaker":"brian","startTime":2578.714,"endTime":2579.974,"body":"Thank you for all your wisdom."},{"speaker":"brian","startTime":2580.064,"endTime":2582.605,"body":"Thank you for paving this path"},{"speaker":"brian","startTime":2580.064,"endTime":2582.605,"body":"and setting us straight, man."},{"speaker":"brian","startTime":2582.755,"endTime":2583.205,"body":"Appreciate it."},{"speaker":"brian","startTime":2583.565,"endTime":2583.625,"body":"My"},{"speaker":"kris","startTime":2583.625,"endTime":2584.015,"body":"pleasure."},{"speaker":"kris","startTime":2584.015,"endTime":2584.585,"body":"Thank you, Brian."},{"speaker":"brian","startTime":2585.365,"endTime":2585.875,"body":"Thank you, sir."},{"speaker":"brian","startTime":2586.145,"endTime":2591.065,"body":"It's been Chris Benson and Brian with"},{"speaker":"brian","startTime":2586.145,"endTime":2591.065,"body":"the action academy podcast signing off."}]}