Harpreet Singh is the founder and owner of Muscle Honey. He has planted hives over the east coast of Australia. When he’s not a beekeeper, he’s a full-time finance business partner. In this week’s episode, we unpack bee facts, coping with grief, viral tiktoks, and how stress is vital to growth.
Connect with Harpreet
Website https://www.musclehoney.com.au
Instagram https://www.instagram.com/muscle.honey/
Tiktok https://www.tiktok.com/@musclehoney?
00:00 Intro
02:17 How muscle honey started
05:07 Tiktok viral videos and ASMR
08:05 Starting an organic farm
10:15 Harpreet on resilience and grief
13:56 Working solo on muscle honey
16:15 Marketing from spoon to mouth
17:36 The 2019 Australian bushfires’s impact on the hives
21:29 Stress is key to growth
26:11 The queen and the collective colony
31:46 Getting stung by bee and bee traits
34:07 A bee’s typical day
36:47 Learning from bees
38:08 Bee travel and orientation flights
40:22 Myths about bees
41:57 Brand integrity
44:37 Outro
Harpreet Singh is the founder and owner of Muscle Honey. He has planted hives over the east coast of Australia. When he’s not a beekeeper, he’s a full-time finance business partner. In this week’s episode, we unpack bee facts, coping with grief, viral tiktoks, and how stress is vital to growth.
Connect with Harpreet
Website https://www.musclehoney.com.au
Instagram https://www.instagram.com/muscle.honey/
Tiktok https://www.tiktok.com/@musclehoney?
00:00 Intro
02:17 How muscle honey started
05:07 Tiktok viral videos and ASMR
08:05 Starting an organic farm
10:15 Harpreet on resilience and grief
13:56 Working solo on muscle honey
16:15 Marketing from spoon to mouth
17:36 The 2019 Australian bushfires’s impact on the hives
21:29 Stress is key to growth
26:11 The queen and the collective colony
31:46 Getting stung by bee and bee traits
34:07 A bee’s typical day
36:47 Learning from bees
38:08 Bee travel and orientation flights
40:22 Myths about bees
41:57 Brand integrity
44:37 Outro