"The Anastasia Beverly Hills Story" feat. Beauty Mogul Anastasia Soare Artwork

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"The Anastasia Beverly Hills Story" feat. Beauty Mogul Anastasia Soare

November 30, 2021 • Impossible • Season 1 • Episode 3

You know the name and incredible beauty products, but do you know the origins of the multi-billion dollar company Anastasia Beverly Hills? Founded by Romanian-born Anastasia Soare in 1997, Soare flipped the beauty world upside down when she introduced eyebrow shaping to Beverly Hills’ elite. Fast forward a few decades later, and now the “Eyebrow Queen” reigns over the internationally-known Anastasia Beverly Hills beauty brand — which includes 2,000+ stores, 26 million Instagram followers, and a stacked roster of celebrity clientele… okay, we’ll name drop: Cindy Crawford, Naomi Campbell, Oprah, the Kardashians, and many more!

On this episode of Impossible, CEO and beauty mogul Anastasia Soare shares her powerful story of how she pivoted from a tragic and tough childhood in Romania’s communist regime to become a self-made billionaire businesswoman. With her entrepreneurial spirit, glamorous vision, and “never-give-up” mindset — here’s how Anastasia made the American dream possible for herself and her family.

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