{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.18,"endTime":138.66,"body":"What the heck do people"},{"speaker":"Intro","startTime":135.18,"endTime":138.66,"body":"mean when they say certain"},{"speaker":"Intro","startTime":138.66,"endTime":144.66,"body":"things about creating content?"},{"speaker":"Intro","startTime":138.66,"endTime":144.66,"body":"This is what we are continuing"},{"speaker":"Intro","startTime":144.69,"endTime":149.67000000000002,"body":"in today's episode. So if you"},{"speaker":"Intro","startTime":144.69,"endTime":149.67000000000002,"body":"have not listened to Episode"},{"speaker":"Intro","startTime":149.94,"endTime":155.91,"body":"330, then maybe you can pause"},{"speaker":"Intro","startTime":149.94,"endTime":155.91,"body":"this episode first or you can"},{"speaker":"Intro","startTime":155.94,"endTime":158.4,"body":"listen to it and then go back"},{"speaker":"Intro","startTime":155.94,"endTime":158.4,"body":"and listen to that one. There's"},{"speaker":"Intro","startTime":158.4,"endTime":162.48000000000002,"body":"really no chronological error if"},{"speaker":"Intro","startTime":158.4,"endTime":162.48000000000002,"body":"you listen to these out of"},{"speaker":"Intro","startTime":162.48000000000002,"endTime":169.02,"body":"order, but just so you're aware,"},{"speaker":"Intro","startTime":162.48000000000002,"endTime":169.02,"body":"this is part two of a mini"},{"speaker":"Intro","startTime":169.02,"endTime":172.35,"body":"series that I'm doing about"},{"speaker":"Intro","startTime":169.02,"endTime":172.35,"body":"content definitions that you"},{"speaker":"Intro","startTime":172.35,"endTime":176.82,"body":"need to know. So in the first"},{"speaker":"Intro","startTime":172.35,"endTime":176.82,"body":"episode, which is episode 330,"},{"speaker":"Intro","startTime":177.03,"endTime":181.32,"body":"we shared the first four content"},{"speaker":"Intro","startTime":177.03,"endTime":181.32,"body":"definitions that I think is"},{"speaker":"Intro","startTime":181.32,"endTime":185.52,"body":"really important for you to"},{"speaker":"Intro","startTime":181.32,"endTime":185.52,"body":"know. And today, we are going to"},{"speaker":"Intro","startTime":185.52,"endTime":191.73000000000002,"body":"cover the next six definitions"},{"speaker":"Intro","startTime":185.52,"endTime":191.73000000000002,"body":"that all content creators should"},{"speaker":"Intro","startTime":191.73000000000002,"endTime":197.22,"body":"know and understand in 2022 and"},{"speaker":"Intro","startTime":191.73000000000002,"endTime":197.22,"body":"beyond. So let's get right to"},{"speaker":"Intro","startTime":197.22,"endTime":201.15,"body":"it. Welcome to the profit"},{"speaker":"Intro","startTime":197.22,"endTime":201.15,"body":"podcast where we teach"},{"speaker":"Intro","startTime":201.18,"endTime":204.9,"body":"entrepreneurs how to start"},{"speaker":"Intro","startTime":201.18,"endTime":204.9,"body":"launch and market their podcast."},{"speaker":"Intro","startTime":204.96,"endTime":207.48000000000002,"body":"I'm your host, Krystal,"},{"speaker":"Intro","startTime":204.96,"endTime":207.48000000000002,"body":"Proffitt, and I'm so excited"},{"speaker":"Intro","startTime":207.48000000000002,"endTime":209.94,"body":"that you're here. Thanks for"},{"speaker":"Intro","startTime":207.48000000000002,"endTime":209.94,"body":"hanging out with me today."},{"speaker":"Intro","startTime":209.94,"endTime":211.89,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":209.94,"endTime":211.89,"body":"figure out the world of"},{"speaker":"Intro","startTime":211.89,"endTime":215.73000000000002,"body":"podcasting, think of this show"},{"speaker":"Intro","startTime":211.89,"endTime":215.73000000000002,"body":"as the time saving shortcut"},{"speaker":"Intro","startTime":215.73000000000002,"endTime":219.12,"body":"you've been looking for. So"},{"speaker":"Intro","startTime":215.73000000000002,"endTime":219.12,"body":"let's get right to it, shall we?"},{"speaker":"More Content Creation Definitions","startTime":223.35000000000002,"endTime":225.51,"body":"So"},{"speaker":"More Content Creation Definitions","startTime":223.35000000000002,"endTime":225.51,"body":"because you're listening to the"},{"speaker":"More Content Creation Definitions","startTime":225.51,"endTime":228.99,"body":"rest of this episode, I'm just"},{"speaker":"More Content Creation Definitions","startTime":225.51,"endTime":228.99,"body":"going to assume that you've"},{"speaker":"More Content Creation Definitions","startTime":228.99,"endTime":232.98000000000002,"body":"already listened to Episode 330."},{"speaker":"More Content Creation Definitions","startTime":228.99,"endTime":232.98000000000002,"body":"And I'm not going to repeat"},{"speaker":"More Content Creation Definitions","startTime":232.98000000000002,"endTime":236.16000000000003,"body":"everything that I said there."},{"speaker":"More Content Creation Definitions","startTime":232.98000000000002,"endTime":236.16000000000003,"body":"But it does have the first four"},{"speaker":"More Content Creation Definitions","startTime":236.43,"endTime":239.73000000000002,"body":"definitions that you should"},{"speaker":"More Content Creation Definitions","startTime":236.43,"endTime":239.73000000000002,"body":"know, as a content creator,"},{"speaker":"More Content Creation Definitions","startTime":239.94,"endTime":243.63,"body":"actually define content creator,"},{"speaker":"More Content Creation Definitions","startTime":239.94,"endTime":243.63,"body":"that's one of them. But today,"},{"speaker":"More Content Creation Definitions","startTime":243.63,"endTime":246.21,"body":"we're going to cover the next"},{"speaker":"More Content Creation Definitions","startTime":243.63,"endTime":246.21,"body":"six. So between these two"},{"speaker":"More Content Creation Definitions","startTime":246.21,"endTime":250.62,"body":"episodes, these are really the"},{"speaker":"More Content Creation Definitions","startTime":246.21,"endTime":250.62,"body":"10 definitions that I want you"},{"speaker":"More Content Creation Definitions","startTime":250.62,"endTime":254.31,"body":"to understand. As you start your"},{"speaker":"More Content Creation Definitions","startTime":250.62,"endTime":254.31,"body":"podcast, start your YouTube"},{"speaker":"More Content Creation Definitions","startTime":254.31,"endTime":258.27,"body":"channel, create a blog, or just"},{"speaker":"More Content Creation Definitions","startTime":254.31,"endTime":258.27,"body":"become a content creator. And"},{"speaker":"More Content Creation Definitions","startTime":258.3,"endTime":261.48,"body":"we're just gonna dive right in"},{"speaker":"More Content Creation Definitions","startTime":258.3,"endTime":261.48,"body":"because we have a lot to cover."},{"speaker":"More Content Creation Definitions","startTime":261.48,"endTime":265.35,"body":"And I want to make sure that we"},{"speaker":"More Content Creation Definitions","startTime":261.48,"endTime":265.35,"body":"can go pretty in depth on this"},{"speaker":"More Content Creation Definitions","startTime":265.35,"endTime":268.38,"body":"information. But like I"},{"speaker":"More Content Creation Definitions","startTime":265.35,"endTime":268.38,"body":"mentioned, in the last episode,"},{"speaker":"More Content Creation Definitions","startTime":268.56,"endTime":271.74,"body":"I'm going to have tons of"},{"speaker":"More Content Creation Definitions","startTime":268.56,"endTime":271.74,"body":"resources in the show notes from"},{"speaker":"More Content Creation Definitions","startTime":271.95000000000005,"endTime":275.64,"body":"previous interviews that I've"},{"speaker":"More Content Creation Definitions","startTime":271.95000000000005,"endTime":275.64,"body":"done podcast episodes, YouTube"},{"speaker":"More Content Creation Definitions","startTime":275.64,"endTime":278.88,"body":"videos like this is just going"},{"speaker":"More Content Creation Definitions","startTime":275.64,"endTime":278.88,"body":"to be chock full of a bunch of"},{"speaker":"More Content Creation Definitions","startTime":278.88,"endTime":282.93,"body":"resources, that if you're"},{"speaker":"More Content Creation Definitions","startTime":278.88,"endTime":282.93,"body":"raising your hand, and you're"},{"speaker":"More Content Creation Definitions","startTime":282.93,"endTime":286.47,"body":"like, I don't really want to say"},{"speaker":"More Content Creation Definitions","startTime":282.93,"endTime":286.47,"body":"out loud that I don't know what"},{"speaker":"More Content Creation Definitions","startTime":286.47,"endTime":290.49,"body":"things mean, when people"},{"speaker":"More Content Creation Definitions","startTime":286.47,"endTime":290.49,"body":"mentioned them on podcast, or I"},{"speaker":"More Content Creation Definitions","startTime":290.49,"endTime":293.73,"body":"see them in a YouTube video,"},{"speaker":"More Content Creation Definitions","startTime":290.49,"endTime":293.73,"body":"like this is the safe space for"},{"speaker":"More Content Creation Definitions","startTime":293.73,"endTime":296.58000000000004,"body":"you to ask those questions for"},{"speaker":"More Content Creation Definitions","startTime":293.73,"endTime":296.58000000000004,"body":"you to raise your hand and say,"},{"speaker":"More Content Creation Definitions","startTime":296.61,"endTime":299.52,"body":"Oh, I don't really understand"},{"speaker":"More Content Creation Definitions","startTime":296.61,"endTime":299.52,"body":"what that means. Because this is"},{"speaker":"More Content Creation Definitions","startTime":299.52,"endTime":303.06,"body":"what happened to me. And I"},{"speaker":"More Content Creation Definitions","startTime":299.52,"endTime":303.06,"body":"learned all of these things"},{"speaker":"More Content Creation Definitions","startTime":303.06,"endTime":306.96000000000004,"body":"through creating content being"},{"speaker":"More Content Creation Definitions","startTime":303.06,"endTime":306.96000000000004,"body":"on this journey for a while. And"},{"speaker":"More Content Creation Definitions","startTime":306.96000000000004,"endTime":311.43,"body":"so let's just clarify, there are"},{"speaker":"More Content Creation Definitions","startTime":306.96000000000004,"endTime":311.43,"body":"no dumb questions left, because"},{"speaker":"More Content Creation Definitions","startTime":311.46000000000004,"endTime":316.74,"body":"I've asked them all. Okay, I've"},{"speaker":"More Content Creation Definitions","startTime":311.46000000000004,"endTime":316.74,"body":"asked all the stupid questions."},{"speaker":"More Content Creation Definitions","startTime":316.77,"endTime":320.15999999999997,"body":"And here we are today. So let's"},{"speaker":"More Content Creation Definitions","startTime":316.77,"endTime":320.15999999999997,"body":"dive right in."},{"speaker":"1. Lead Magnets","startTime":320.46000000000004,"endTime":323.219,"body":"Number one, the"},{"speaker":"1. Lead Magnets","startTime":320.46000000000004,"endTime":323.219,"body":"first definition that we are"},{"speaker":"1. Lead Magnets","startTime":323.28200000000004,"endTime":327.108,"body":"covering here today is a lead"},{"speaker":"1. Lead Magnets","startTime":323.28200000000004,"endTime":327.108,"body":"magnets. You probably know what"},{"speaker":"1. Lead Magnets","startTime":327.171,"endTime":330.621,"body":"this is based on what other"},{"speaker":"1. Lead Magnets","startTime":327.171,"endTime":330.621,"body":"people talk about. Now, the"},{"speaker":"1. Lead Magnets","startTime":330.68399999999997,"endTime":334.635,"body":"reason why I say it like that is"},{"speaker":"1. Lead Magnets","startTime":330.68399999999997,"endTime":334.635,"body":"because you're like, oh, yeah,"},{"speaker":"1. Lead Magnets","startTime":334.698,"endTime":337.96000000000004,"body":"that's, that's like a free"},{"speaker":"1. Lead Magnets","startTime":334.698,"endTime":337.96000000000004,"body":"resource or a value added"},{"speaker":"1. Lead Magnets","startTime":338.023,"endTime":341.97400000000005,"body":"freebie. Like there's a bunch of"},{"speaker":"1. Lead Magnets","startTime":338.023,"endTime":341.97400000000005,"body":"different ways that people use"},{"speaker":"1. Lead Magnets","startTime":342.03700000000003,"endTime":345.98900000000003,"body":"this term. But let's just break"},{"speaker":"1. Lead Magnets","startTime":342.03700000000003,"endTime":345.98900000000003,"body":"it down for what it is. You are"},{"speaker":"1. Lead Magnets","startTime":346.052,"endTime":349.815,"body":"offering something of value to"},{"speaker":"1. Lead Magnets","startTime":346.052,"endTime":349.815,"body":"your audience in exchange for"},{"speaker":"1. Lead Magnets","startTime":349.87800000000004,"endTime":353.64099999999996,"body":"their email. That's like the"},{"speaker":"1. Lead Magnets","startTime":349.87800000000004,"endTime":353.64099999999996,"body":"simplest that I can make it and"},{"speaker":"1. Lead Magnets","startTime":353.704,"endTime":357.593,"body":"it's really important that you"},{"speaker":"1. Lead Magnets","startTime":353.704,"endTime":357.593,"body":"understand this because growing"},{"speaker":"1. Lead Magnets","startTime":357.656,"endTime":361.48199999999997,"body":"an email list is one of those"},{"speaker":"1. Lead Magnets","startTime":357.656,"endTime":361.48199999999997,"body":"things that has just been oh my"},{"speaker":"1. Lead Magnets","startTime":361.545,"endTime":365.183,"body":"gosh, it's it's one of my"},{"speaker":"1. Lead Magnets","startTime":361.545,"endTime":365.183,"body":"favorite parts of my business is"},{"speaker":"1. Lead Magnets","startTime":365.246,"endTime":369.009,"body":"emailing my list every Friday,"},{"speaker":"1. Lead Magnets","startTime":365.246,"endTime":369.009,"body":"there's going to be a link in"},{"speaker":"1. Lead Magnets","startTime":369.072,"endTime":373.086,"body":"the show notes. If you're not if"},{"speaker":"1. Lead Magnets","startTime":369.072,"endTime":373.086,"body":"you're like Krystal, what email"},{"speaker":"1. Lead Magnets","startTime":373.149,"endTime":376.85,"body":"list if you're not on my email"},{"speaker":"1. Lead Magnets","startTime":373.149,"endTime":376.85,"body":"list, you don't get an email"},{"speaker":"1. Lead Magnets","startTime":376.913,"endTime":380.73900000000003,"body":"from me every single Friday,"},{"speaker":"1. Lead Magnets","startTime":376.913,"endTime":380.73900000000003,"body":"then don't worry, go to the show"},{"speaker":"1. Lead Magnets","startTime":380.80100000000004,"endTime":383.185,"body":"notes,"},{"speaker":"1. Lead Magnets","startTime":380.80100000000004,"endTime":383.185,"body":"KrystalProffitt.com/episode331."},{"speaker":"1. Lead Magnets","startTime":383.248,"endTime":386.949,"body":"And if you scroll all the way"},{"speaker":"1. Lead Magnets","startTime":383.248,"endTime":386.949,"body":"down the bottom, you're gonna"},{"speaker":"1. Lead Magnets","startTime":387.01099999999997,"endTime":390.838,"body":"find a way to get on the email"},{"speaker":"1. Lead Magnets","startTime":387.01099999999997,"endTime":390.838,"body":"list and start getting updates"},{"speaker":"1. Lead Magnets","startTime":390.9,"endTime":394.789,"body":"for me on a regular basis. But"},{"speaker":"1. Lead Magnets","startTime":390.9,"endTime":394.789,"body":"there's a few reasons why these"},{"speaker":"1. Lead Magnets","startTime":394.85200000000003,"endTime":398.23900000000003,"body":"are important as a content"},{"speaker":"1. Lead Magnets","startTime":394.85200000000003,"endTime":398.23900000000003,"body":"creator and why you need to"},{"speaker":"1. Lead Magnets","startTime":398.302,"endTime":401.501,"body":"understand what lead magnets"},{"speaker":"1. Lead Magnets","startTime":398.302,"endTime":401.501,"body":"are, are freebies free"},{"speaker":"1. Lead Magnets","startTime":401.564,"endTime":405.014,"body":"resources, value added"},{"speaker":"1. Lead Magnets","startTime":401.564,"endTime":405.014,"body":"resources, because this is a way"},{"speaker":"1. Lead Magnets","startTime":405.076,"endTime":408.652,"body":"for you to connect with your"},{"speaker":"1. Lead Magnets","startTime":405.076,"endTime":408.652,"body":"audience outside of you just"},{"speaker":"1. Lead Magnets","startTime":408.714,"endTime":412.729,"body":"creating content. So I could get"},{"speaker":"1. Lead Magnets","startTime":408.714,"endTime":412.729,"body":"into all the reasons why having"},{"speaker":"1. Lead Magnets","startTime":412.79200000000003,"endTime":415.991,"body":"an email list is super"},{"speaker":"1. Lead Magnets","startTime":412.79200000000003,"endTime":415.991,"body":"important. But you know, you"},{"speaker":"1. Lead Magnets","startTime":416.053,"endTime":419.378,"body":"know these whether it's"},{"speaker":"1. Lead Magnets","startTime":416.053,"endTime":419.378,"body":"consciously or subconsciously"},{"speaker":"1. Lead Magnets","startTime":419.44,"endTime":423.141,"body":"think about all the times that"},{"speaker":"1. Lead Magnets","startTime":419.44,"endTime":423.141,"body":"you know, Instagram has gone"},{"speaker":"1. Lead Magnets","startTime":423.204,"endTime":426.779,"body":"down Facebook's gone down"},{"speaker":"1. Lead Magnets","startTime":423.204,"endTime":426.779,"body":"YouTube has been messed up like"},{"speaker":"1. Lead Magnets","startTime":426.842,"endTime":430.543,"body":"there All these different areas"},{"speaker":"1. Lead Magnets","startTime":426.842,"endTime":430.543,"body":"where you could be creating"},{"speaker":"1. Lead Magnets","startTime":430.606,"endTime":434.055,"body":"content on one specific"},{"speaker":"1. Lead Magnets","startTime":430.606,"endTime":434.055,"body":"platform, and then it goes into"},{"speaker":"1. Lead Magnets","startTime":434.118,"endTime":437.568,"body":"radio silence and something"},{"speaker":"1. Lead Magnets","startTime":434.118,"endTime":437.568,"body":"shuts down? Well, having an"},{"speaker":"1. Lead Magnets","startTime":437.63100000000003,"endTime":441.394,"body":"email list is something that is"},{"speaker":"1. Lead Magnets","startTime":437.63100000000003,"endTime":441.394,"body":"really important. And you'll"},{"speaker":"1. Lead Magnets","startTime":441.457,"endTime":445.158,"body":"hear people talk about, there's"},{"speaker":"1. Lead Magnets","startTime":441.457,"endTime":445.158,"body":"like, oh, you need an email"},{"speaker":"1. Lead Magnets","startTime":445.221,"endTime":449.235,"body":"list, it's so important to have"},{"speaker":"1. Lead Magnets","startTime":445.221,"endTime":449.235,"body":"an email list. But then you have"},{"speaker":"1. Lead Magnets","startTime":449.298,"endTime":453.25,"body":"people like me, I'm standing up"},{"speaker":"1. Lead Magnets","startTime":449.298,"endTime":453.25,"body":"in the back of the room with my"},{"speaker":"1. Lead Magnets","startTime":453.312,"endTime":457.076,"body":"hand up, and I'm like, but how"},{"speaker":"1. Lead Magnets","startTime":453.312,"endTime":457.076,"body":"do you get people on an email"},{"speaker":"1. Lead Magnets","startTime":457.138,"endTime":461.153,"body":"list? How do you even make this"},{"speaker":"1. Lead Magnets","startTime":457.138,"endTime":461.153,"body":"happen in the first place? I was"},{"speaker":"1. Lead Magnets","startTime":461.216,"endTime":465.16700000000003,"body":"so confused, so lost about this."},{"speaker":"1. Lead Magnets","startTime":461.216,"endTime":465.16700000000003,"body":"It's something that I honestly"},{"speaker":"1. Lead Magnets","startTime":465.23,"endTime":469.307,"body":"spent years trying to understand"},{"speaker":"1. Lead Magnets","startTime":465.23,"endTime":469.307,"body":"why I needed to have one. When I"},{"speaker":"1. Lead Magnets","startTime":469.37,"endTime":473.322,"body":"first started my blog, I didn't"},{"speaker":"1. Lead Magnets","startTime":469.37,"endTime":473.322,"body":"have an email list. I was like,"},{"speaker":"1. Lead Magnets","startTime":473.384,"endTime":476.897,"body":"I don't need that. What do I"},{"speaker":"1. Lead Magnets","startTime":473.384,"endTime":476.897,"body":"need that for? I don't have"},{"speaker":"1. Lead Magnets","startTime":476.96,"endTime":480.911,"body":"anything to sell, I don't have"},{"speaker":"1. Lead Magnets","startTime":476.96,"endTime":480.911,"body":"anything to offer, what the heck"},{"speaker":"1. Lead Magnets","startTime":480.974,"endTime":484.487,"body":"am I going to talk to these"},{"speaker":"1. Lead Magnets","startTime":480.974,"endTime":484.487,"body":"people about because I don't"},{"speaker":"1. Lead Magnets","startTime":484.55,"endTime":488.125,"body":"even know what I'm doing was"},{"speaker":"1. Lead Magnets","startTime":484.55,"endTime":488.125,"body":"very much. In a, I mean, I'm"},{"speaker":"1. Lead Magnets","startTime":488.188,"endTime":491.951,"body":"thinking back to the early like"},{"speaker":"1. Lead Magnets","startTime":488.188,"endTime":491.951,"body":"early blogging days before I"},{"speaker":"1. Lead Magnets","startTime":492.014,"endTime":495.71500000000003,"body":"officially had an email list."},{"speaker":"1. Lead Magnets","startTime":492.014,"endTime":495.71500000000003,"body":"And you all there was just so"},{"speaker":"1. Lead Magnets","startTime":495.777,"endTime":499.478,"body":"much, I was gonna say that"},{"speaker":"1. Lead Magnets","startTime":495.777,"endTime":499.478,"body":"whatever the opposite of clarity"},{"speaker":"1. Lead Magnets","startTime":499.541,"endTime":502.928,"body":"is, there was muddy waters,"},{"speaker":"1. Lead Magnets","startTime":499.541,"endTime":502.928,"body":"across my content creation"},{"speaker":"1. Lead Magnets","startTime":502.991,"endTime":506.56600000000003,"body":"journey. And it all really"},{"speaker":"1. Lead Magnets","startTime":502.991,"endTime":506.56600000000003,"body":"started with not understanding"},{"speaker":"1. Lead Magnets","startTime":506.629,"endTime":510.51800000000003,"body":"how to get people on my email"},{"speaker":"1. Lead Magnets","startTime":506.629,"endTime":510.51800000000003,"body":"list. And that's where your lead"},{"speaker":"1. Lead Magnets","startTime":510.581,"endTime":514.281,"body":"magnet comes in. So when it"},{"speaker":"1. Lead Magnets","startTime":510.581,"endTime":514.281,"body":"comes to a lead magnet, you can"},{"speaker":"1. Lead Magnets","startTime":514.344,"endTime":518.1700000000001,"body":"have I mean, like the sky's the"},{"speaker":"1. Lead Magnets","startTime":514.344,"endTime":518.1700000000001,"body":"limit, I have seen and I have"},{"speaker":"1. Lead Magnets","startTime":518.233,"endTime":521.9970000000001,"body":"opted in to some really creative"},{"speaker":"1. Lead Magnets","startTime":518.233,"endTime":521.9970000000001,"body":"things that people have put"},{"speaker":"1. Lead Magnets","startTime":522.059,"endTime":525.886,"body":"together, whether it's taking a"},{"speaker":"1. Lead Magnets","startTime":522.059,"endTime":525.886,"body":"quiz and getting quiz results"},{"speaker":"1. Lead Magnets","startTime":525.948,"endTime":529.649,"body":"back, you know, because you'll"},{"speaker":"1. Lead Magnets","startTime":525.948,"endTime":529.649,"body":"get to some of these quizzes"},{"speaker":"1. Lead Magnets","startTime":529.712,"endTime":533.162,"body":"that you take. And then it's"},{"speaker":"1. Lead Magnets","startTime":529.712,"endTime":533.162,"body":"like, Oh, if you want your"},{"speaker":"1. Lead Magnets","startTime":533.225,"endTime":537.302,"body":"results, you got to give me your"},{"speaker":"1. Lead Magnets","startTime":533.225,"endTime":537.302,"body":"email list. And depending on how"},{"speaker":"1. Lead Magnets","startTime":537.364,"endTime":541.379,"body":"invested I am in it, sometimes I"},{"speaker":"1. Lead Magnets","startTime":537.364,"endTime":541.379,"body":"will and sometimes I won't just"},{"speaker":"1. Lead Magnets","startTime":541.442,"endTime":545.0799999999999,"body":"be totally honest with you."},{"speaker":"1. Lead Magnets","startTime":541.442,"endTime":545.0799999999999,"body":"Sometimes I just take the quiz"},{"speaker":"1. Lead Magnets","startTime":545.142,"endTime":548.8430000000001,"body":"just to see what it is. And"},{"speaker":"1. Lead Magnets","startTime":545.142,"endTime":548.8430000000001,"body":"sometimes I'm like, Oh, I don't"},{"speaker":"1. Lead Magnets","startTime":548.906,"endTime":552.544,"body":"really already knew all this"},{"speaker":"1. Lead Magnets","startTime":548.906,"endTime":552.544,"body":"stuff, I don't really need my"},{"speaker":"1. Lead Magnets","startTime":552.607,"endTime":556.245,"body":"results. Anyway, other times,"},{"speaker":"1. Lead Magnets","startTime":552.607,"endTime":556.245,"body":"lead magnets can look like a"},{"speaker":"1. Lead Magnets","startTime":556.308,"endTime":560.322,"body":"free training, like, I have done"},{"speaker":"1. Lead Magnets","startTime":556.308,"endTime":560.322,"body":"this where I've had my five day"},{"speaker":"1. Lead Magnets","startTime":560.385,"endTime":564.148,"body":"podcast boot camp. And it's"},{"speaker":"1. Lead Magnets","startTime":560.385,"endTime":564.148,"body":"literally a five day series that"},{"speaker":"1. Lead Magnets","startTime":564.211,"endTime":568.225,"body":"you get an email, one one a day"},{"speaker":"1. Lead Magnets","startTime":564.211,"endTime":568.225,"body":"for five days, and it links to a"},{"speaker":"1. Lead Magnets","startTime":568.288,"endTime":572.177,"body":"YouTube video. And it's totally"},{"speaker":"1. Lead Magnets","startTime":568.288,"endTime":572.177,"body":"free. And I put this together."},{"speaker":"1. Lead Magnets","startTime":572.24,"endTime":576.317,"body":"It's awesome lead magnet, by the"},{"speaker":"1. Lead Magnets","startTime":572.24,"endTime":576.317,"body":"way, we're gonna link to that in"},{"speaker":"1. Lead Magnets","startTime":576.38,"endTime":580.206,"body":"the show notes, the five day"},{"speaker":"1. Lead Magnets","startTime":576.38,"endTime":580.206,"body":"boot camp. It's been a few years"},{"speaker":"1. Lead Magnets","startTime":580.269,"endTime":583.97,"body":"since I first created it, but"},{"speaker":"1. Lead Magnets","startTime":580.269,"endTime":583.97,"body":"it's still very relevant, and"},{"speaker":"1. Lead Magnets","startTime":584.0319999999999,"endTime":587.9839999999999,"body":"still really awesome. It's value"},{"speaker":"1. Lead Magnets","startTime":584.0319999999999,"endTime":587.9839999999999,"body":"packed. So if you're brand new"},{"speaker":"1. Lead Magnets","startTime":588.047,"endTime":591.4970000000001,"body":"to my community, and you're"},{"speaker":"1. Lead Magnets","startTime":588.047,"endTime":591.4970000000001,"body":"like, dang, like this whole"},{"speaker":"1. Lead Magnets","startTime":591.559,"endTime":595.386,"body":"video series is totally free. I"},{"speaker":"1. Lead Magnets","startTime":591.559,"endTime":595.386,"body":"wonder what her paid stuff is"},{"speaker":"1. Lead Magnets","startTime":595.448,"endTime":599.212,"body":"like, right. So that's really"},{"speaker":"1. Lead Magnets","startTime":595.448,"endTime":599.212,"body":"the mentality. And so that can"},{"speaker":"1. Lead Magnets","startTime":599.275,"endTime":603.038,"body":"kind of give you an idea, a free"},{"speaker":"1. Lead Magnets","startTime":599.275,"endTime":603.038,"body":"ebook, or maybe a link to a"},{"speaker":"1. Lead Magnets","startTime":603.101,"endTime":606.5509999999999,"body":"podcast playlist on your"},{"speaker":"1. Lead Magnets","startTime":603.101,"endTime":606.5509999999999,"body":"website, you could have like a"},{"speaker":"1. Lead Magnets","startTime":606.613,"endTime":610.502,"body":"website or a web page that's not"},{"speaker":"1. Lead Magnets","startTime":606.613,"endTime":610.502,"body":"public, like not everyone can"},{"speaker":"1. Lead Magnets","startTime":610.565,"endTime":614.203,"body":"just find it. And then you could"},{"speaker":"1. Lead Magnets","startTime":610.565,"endTime":614.203,"body":"send people there, that's"},{"speaker":"1. Lead Magnets","startTime":614.2660000000001,"endTime":617.967,"body":"another cool thing. Or it could"},{"speaker":"1. Lead Magnets","startTime":614.2660000000001,"endTime":617.967,"body":"be a PDF that has clickable"},{"speaker":"1. Lead Magnets","startTime":618.03,"endTime":621.542,"body":"links, they're like the sky's"},{"speaker":"1. Lead Magnets","startTime":618.03,"endTime":621.542,"body":"the limit when it comes to"},{"speaker":"1. Lead Magnets","startTime":621.605,"endTime":625.3679999999999,"body":"creating a lead magnet. But the"},{"speaker":"1. Lead Magnets","startTime":621.605,"endTime":625.3679999999999,"body":"other thing I wanted to talk"},{"speaker":"1. Lead Magnets","startTime":625.431,"endTime":629.446,"body":"about, when it comes to sharing"},{"speaker":"1. Lead Magnets","startTime":625.431,"endTime":629.446,"body":"your lead magnet across any type"},{"speaker":"1. Lead Magnets","startTime":629.508,"endTime":633.46,"body":"of content you're creating, it"},{"speaker":"1. Lead Magnets","startTime":629.508,"endTime":633.46,"body":"has to have a readable link. And"},{"speaker":"1. Lead Magnets","startTime":633.523,"endTime":637.1610000000001,"body":"by that I mean, don't create"},{"speaker":"1. Lead Magnets","startTime":633.523,"endTime":637.1610000000001,"body":"something and then say, Okay,"},{"speaker":"1. Lead Magnets","startTime":637.2239999999999,"endTime":640.673,"body":"next, I want you to go to"},{"speaker":"1. Lead Magnets","startTime":637.2239999999999,"endTime":640.673,"body":"Krystal proffitt.com, forward"},{"speaker":"1. Lead Magnets","startTime":640.736,"endTime":644.688,"body":"slash a really long URL that's"},{"speaker":"1. Lead Magnets","startTime":640.736,"endTime":644.688,"body":"going to take someone forever to"},{"speaker":"1. Lead Magnets","startTime":644.751,"endTime":648.263,"body":"remember, and it has lots of"},{"speaker":"1. Lead Magnets","startTime":644.751,"endTime":648.263,"body":"spaces and dashes and weird"},{"speaker":"1. Lead Magnets","startTime":648.326,"endTime":652.027,"body":"symbols in it, you're never"},{"speaker":"1. Lead Magnets","startTime":648.326,"endTime":652.027,"body":"gonna remember it, you're never"},{"speaker":"1. Lead Magnets","startTime":652.09,"endTime":656.041,"body":"gonna, like be able to say it,"},{"speaker":"1. Lead Magnets","startTime":652.09,"endTime":656.041,"body":"and your listeners or whoever is"},{"speaker":"1. Lead Magnets","startTime":656.104,"endTime":659.617,"body":"watching or consuming your"},{"speaker":"1. Lead Magnets","startTime":656.104,"endTime":659.617,"body":"content, they're not gonna go"},{"speaker":"1. Lead Magnets","startTime":659.679,"endTime":663.317,"body":"click on it, because they're"},{"speaker":"1. Lead Magnets","startTime":659.679,"endTime":663.317,"body":"like, oh, that I'm gonna get,"},{"speaker":"1. Lead Magnets","startTime":663.38,"endTime":667.144,"body":"um, I'm gonna get a virus on my"},{"speaker":"1. Lead Magnets","startTime":663.38,"endTime":667.144,"body":"computer just thinking about"},{"speaker":"1. Lead Magnets","startTime":667.206,"endTime":670.907,"body":"that URL. So you have to use a"},{"speaker":"1. Lead Magnets","startTime":667.206,"endTime":670.907,"body":"tool that's going to make it"},{"speaker":"1. Lead Magnets","startTime":670.97,"endTime":674.545,"body":"easier for you to share. For me,"},{"speaker":"1. Lead Magnets","startTime":670.97,"endTime":674.545,"body":"I use pretty links on my"},{"speaker":"1. Lead Magnets","startTime":674.6080000000001,"endTime":678.622,"body":"WordPress website. It's a plugin"},{"speaker":"1. Lead Magnets","startTime":674.6080000000001,"endTime":678.622,"body":"I like to use. Bitly is another"},{"speaker":"1. Lead Magnets","startTime":678.6850000000001,"endTime":682.511,"body":"app that you can use that will"},{"speaker":"1. Lead Magnets","startTime":678.6850000000001,"endTime":682.511,"body":"shorten your URLs to make them"},{"speaker":"1. Lead Magnets","startTime":682.574,"endTime":686.463,"body":"pretty. And it is so important."},{"speaker":"1. Lead Magnets","startTime":682.574,"endTime":686.463,"body":"So so so important. It's how I"},{"speaker":"1. Lead Magnets","startTime":686.526,"endTime":689.976,"body":"can remember off the top of my"},{"speaker":"1. Lead Magnets","startTime":686.526,"endTime":689.976,"body":"head, the different free"},{"speaker":"1. Lead Magnets","startTime":690.038,"endTime":693.802,"body":"resources that I have, it's"},{"speaker":"1. Lead Magnets","startTime":690.038,"endTime":693.802,"body":"because I've converted them into"},{"speaker":"1. Lead Magnets","startTime":693.865,"endTime":697.691,"body":"something that's easy to say."},{"speaker":"1. Lead Magnets","startTime":693.865,"endTime":697.691,"body":"Now, no, we just spent a lot of"},{"speaker":"1. Lead Magnets","startTime":697.754,"endTime":701.141,"body":"time on this very first"},{"speaker":"1. Lead Magnets","startTime":697.754,"endTime":701.141,"body":"definition, but it's important"},{"speaker":"1. Lead Magnets","startTime":701.204,"endTime":704.967,"body":"to know and understand. And I"},{"speaker":"1. Lead Magnets","startTime":701.204,"endTime":704.967,"body":"also have another resource for"},{"speaker":"1. Lead Magnets","startTime":705.03,"endTime":708.668,"body":"if you want to grow your email"},{"speaker":"1. Lead Magnets","startTime":705.03,"endTime":708.668,"body":"list, you want to know more"},{"speaker":"1. Lead Magnets","startTime":708.731,"endTime":712.369,"body":"about that I have a resource"},{"speaker":"1. Lead Magnets","startTime":708.731,"endTime":712.369,"body":"that I'll link to in the show"},{"speaker":"1. Lead Magnets","startTime":712.432,"endTime":715.756,"body":"notes. So again, it's"},{"speaker":"1. Lead Magnets","startTime":712.432,"endTime":715.756,"body":"KrystalProffitt.com/episode331."},{"speaker":"1. Lead Magnets","startTime":715.819,"endTime":719.52,"body":"We're gonna find all the things"},{"speaker":"1. Lead Magnets","startTime":715.819,"endTime":719.52,"body":"that we talked about today."},{"speaker":"2. Calls to Action (CTA)","startTime":719.52,"endTime":904.2,"body":"Alright, so number two, calls to action. You've got to understand what this definition is. Basically, it's what is your next step? You're listening to this podcast episode and at the very end, I'm going to To tell you to go to the shownotes. That's legitimately what I want people to do. When they listen to this podcast above and beyond subscribing and coming back and sharing it, like, I want you to go to my website. And this is like, we're gonna get meta here for a second, because I often don't preach about what I'm doing in the moment. But when I tell you to go to the shownotes, this does a few things. It gets you to my website, which hopefully you'll click around, and maybe you're interested in working with me, or taking one of my courses or learning more about my book or trying to understand like, what the heck does this chick really do? And you'll learn about me and what I do by going to my website. Another thing is, you are actually helping me by getting more traffic, more eyes on my site that helps my SEO. Now I've been talking a lot more about search engine optimization. And I've had a lot of you reaching out to me saying, Krystal, will you please help me understand this better, I want to know more about it. Well, the more people that visit your website, the better your it, your website is going to rank in Google and all the other search engines. So that's another reason why I always say my show notes, I want you to go there, not only is it going to add value to what you're learning about and offer more resources, but it's also going to get whoever's listening to my podcast, to really understand that I'm trying to offer as much value as possible, while also getting a lot of value. To it's like a it's a win win, right? I was thinking of Michael Scott, on the office, it's a win win win, right? It gets you the resources that you need, it helps boost the SEO juice for my website, as well as get you to have more opportunities to work with me and learn from me through my emails or courses or whatever it is, calls to action. Super, super important. I'm going to link to a resource in the show notes that is 25 calls to action is a free resource. I think I created this 2019. And it's still super, super relevant. There's actually I could probably expand it to about 50 calls to action. Now. Maybe I will maybe in 2022 We'll give it a facelift. But for now, there's 25 calls to action that you can make. It's originally from your podcasts, but you could look at these as from your Instagram, if you're doing Instagram lives or from your email newsletter, or from your podcast, your live stream your YouTube videos. Like there's so many different ways that you can use calls to action, but it's the next step. What is the next step that you want people to take with you. And that is why calls to action are so so"},{"speaker":"2. Calls to Action (CTA)","startTime":719.52,"endTime":904.2,"body":"important."},{"speaker":"3. Content Calendar","startTime":904.2,"endTime":906.647,"body":"Okay,"},{"speaker":"3. Content Calendar","startTime":904.2,"endTime":906.647,"body":"number three. So we talked about"},{"speaker":"3. Content Calendar","startTime":906.712,"endTime":910.5120000000001,"body":"lead magnets, calls to action."},{"speaker":"3. Content Calendar","startTime":906.712,"endTime":910.5120000000001,"body":"Number three is your content"},{"speaker":"3. Content Calendar","startTime":910.576,"endTime":914.183,"body":"calendar. I talk about my"},{"speaker":"3. Content Calendar","startTime":910.576,"endTime":914.183,"body":"content calendar a lot. I talk"},{"speaker":"3. Content Calendar","startTime":914.248,"endTime":917.919,"body":"about it not as much on the"},{"speaker":"3. Content Calendar","startTime":914.248,"endTime":917.919,"body":"podcast as I do on my YouTube"},{"speaker":"3. Content Calendar","startTime":917.984,"endTime":921.398,"body":"channel, because that's where I"},{"speaker":"3. Content Calendar","startTime":917.984,"endTime":921.398,"body":"can do a lot more the"},{"speaker":"3. Content Calendar","startTime":921.462,"endTime":925.455,"body":"demonstration of app because I"},{"speaker":"3. Content Calendar","startTime":921.462,"endTime":925.455,"body":"mean, it doesn't help for me to"},{"speaker":"3. Content Calendar","startTime":925.52,"endTime":929.32,"body":"sit here and talk you through"},{"speaker":"3. Content Calendar","startTime":925.52,"endTime":929.32,"body":"all the different ways that I"},{"speaker":"3. Content Calendar","startTime":929.385,"endTime":933.1850000000001,"body":"use asana and Google Sheets"},{"speaker":"3. Content Calendar","startTime":929.385,"endTime":933.1850000000001,"body":"because you can't see it. But a"},{"speaker":"3. Content Calendar","startTime":933.249,"endTime":937.307,"body":"content calendar keeps me sane."},{"speaker":"3. Content Calendar","startTime":933.249,"endTime":937.307,"body":"Bottom line, because what it is"},{"speaker":"3. Content Calendar","startTime":937.372,"endTime":940.85,"body":"is and this is the way that I"},{"speaker":"3. Content Calendar","startTime":937.372,"endTime":940.85,"body":"have created my content,"},{"speaker":"3. Content Calendar","startTime":940.914,"endTime":944.65,"body":"calendars, there's two tools"},{"speaker":"3. Content Calendar","startTime":940.914,"endTime":944.65,"body":"that I use. That is asana and"},{"speaker":"3. Content Calendar","startTime":944.715,"endTime":948.644,"body":"Google Sheets. And I use the"},{"speaker":"3. Content Calendar","startTime":944.715,"endTime":948.644,"body":"they're both free. By the way, I"},{"speaker":"3. Content Calendar","startTime":948.708,"endTime":952.6370000000001,"body":"use the free version of Asana,"},{"speaker":"3. Content Calendar","startTime":948.708,"endTime":952.6370000000001,"body":"and I use free Google Google's"},{"speaker":"3. Content Calendar","startTime":952.702,"endTime":956.309,"body":"free. And I will use these two"},{"speaker":"3. Content Calendar","startTime":952.702,"endTime":956.309,"body":"together to keep track of"},{"speaker":"3. Content Calendar","startTime":956.373,"endTime":960.238,"body":"podcast episodes, my YouTube"},{"speaker":"3. Content Calendar","startTime":956.373,"endTime":960.238,"body":"content as well as handling the"},{"speaker":"3. Content Calendar","startTime":960.302,"endTime":963.845,"body":"deadlines of when everything is"},{"speaker":"3. Content Calendar","startTime":960.302,"endTime":963.845,"body":"due. So and this may be"},{"speaker":"3. Content Calendar","startTime":963.909,"endTime":967.967,"body":"overkill, and you're like oh my"},{"speaker":"3. Content Calendar","startTime":963.909,"endTime":967.967,"body":"gosh, because all your What are"},{"speaker":"3. Content Calendar","startTime":968.032,"endTime":972.154,"body":"you even doing that sounds like"},{"speaker":"3. Content Calendar","startTime":968.032,"endTime":972.154,"body":"way too much work. But it's what"},{"speaker":"3. Content Calendar","startTime":972.219,"endTime":976.212,"body":"works for myself. I go into a"},{"speaker":"3. Content Calendar","startTime":972.219,"endTime":976.212,"body":"sauna on a monthly basis. I have"},{"speaker":"3. Content Calendar","startTime":976.277,"endTime":980.399,"body":"an entire board if you will, or"},{"speaker":"3. Content Calendar","startTime":976.277,"endTime":980.399,"body":"it's a project that is dedicated"},{"speaker":"3. Content Calendar","startTime":980.463,"endTime":984.392,"body":"to creating the content that I"},{"speaker":"3. Content Calendar","startTime":980.463,"endTime":984.392,"body":"create for profit media. So it"},{"speaker":"3. Content Calendar","startTime":984.457,"endTime":988.257,"body":"is my weekly newsletter. I just"},{"speaker":"3. Content Calendar","startTime":984.457,"endTime":988.257,"body":"talked about my email every"},{"speaker":"3. Content Calendar","startTime":988.322,"endTime":992.186,"body":"Friday, I have a notification"},{"speaker":"3. Content Calendar","startTime":988.322,"endTime":992.186,"body":"that says hey, your newsletter"},{"speaker":"3. Content Calendar","startTime":992.251,"endTime":996.18,"body":"is due today. You got to get it"},{"speaker":"3. Content Calendar","startTime":992.251,"endTime":996.18,"body":"done. And you got to check it"},{"speaker":"3. Content Calendar","startTime":996.244,"endTime":1000.173,"body":"off whenever it's finished. I"},{"speaker":"3. Content Calendar","startTime":996.244,"endTime":1000.173,"body":"have tasks that remind me about"},{"speaker":"3. Content Calendar","startTime":1000.238,"endTime":1004.36,"body":"my podcast episodes, my YouTube"},{"speaker":"3. Content Calendar","startTime":1000.238,"endTime":1004.36,"body":"videos as well as the posts that"},{"speaker":"3. Content Calendar","startTime":1004.425,"endTime":1008.096,"body":"I put in our Facebook group. And"},{"speaker":"3. Content Calendar","startTime":1004.425,"endTime":1008.096,"body":"I mean, the potty report"},{"speaker":"3. Content Calendar","startTime":1008.1610000000001,"endTime":1012.283,"body":"episodes like there is a task in"},{"speaker":"3. Content Calendar","startTime":1008.1610000000001,"endTime":1012.283,"body":"my Asana for an entire quarter."},{"speaker":"3. Content Calendar","startTime":1012.347,"endTime":1016.276,"body":"This is what also helps me have"},{"speaker":"3. Content Calendar","startTime":1012.347,"endTime":1016.276,"body":"the ability to batch content."},{"speaker":"3. Content Calendar","startTime":1016.341,"endTime":1020.141,"body":"I'm actually recording this"},{"speaker":"3. Content Calendar","startTime":1016.341,"endTime":1020.141,"body":"episode right now. I'm batching"},{"speaker":"3. Content Calendar","startTime":1020.206,"endTime":1024.2640000000001,"body":"the two episodes that I did so"},{"speaker":"3. Content Calendar","startTime":1020.206,"endTime":1024.2640000000001,"body":"330 and 331. Like spoiler alert,"},{"speaker":"3. Content Calendar","startTime":1024.328,"endTime":1028.386,"body":"I'm recording these both in the"},{"speaker":"3. Content Calendar","startTime":1024.328,"endTime":1028.386,"body":"same day. And the only way that"},{"speaker":"3. Content Calendar","startTime":1028.45,"endTime":1032.1219999999998,"body":"I was able to do this is by"},{"speaker":"3. Content Calendar","startTime":1028.45,"endTime":1032.1219999999998,"body":"knowing that this content was"},{"speaker":"3. Content Calendar","startTime":1032.1860000000001,"endTime":1036.309,"body":"coming, I saw I had a gap in my"},{"speaker":"3. Content Calendar","startTime":1032.1860000000001,"endTime":1036.309,"body":"schedule where I had a few hours"},{"speaker":"3. Content Calendar","startTime":1036.373,"endTime":1040.367,"body":"for free. And I was like, Man,"},{"speaker":"3. Content Calendar","startTime":1036.373,"endTime":1040.367,"body":"I'm gonna batch I'm gonna knock"},{"speaker":"3. Content Calendar","startTime":1040.431,"endTime":1044.231,"body":"these episodes out. That way,"},{"speaker":"3. Content Calendar","startTime":1040.431,"endTime":1044.231,"body":"it's really good. And I sound"},{"speaker":"3. Content Calendar","startTime":1044.296,"endTime":1048.482,"body":"really fresh today. And I'm just"},{"speaker":"3. Content Calendar","startTime":1044.296,"endTime":1048.482,"body":"doing a lot of recording. And so"},{"speaker":"3. Content Calendar","startTime":1048.547,"endTime":1052.54,"body":"the only way I could batch this"},{"speaker":"3. Content Calendar","startTime":1048.547,"endTime":1052.54,"body":"content is by knowing what was"},{"speaker":"3. Content Calendar","startTime":1052.605,"endTime":1056.598,"body":"coming. So a content calendar"},{"speaker":"3. Content Calendar","startTime":1052.605,"endTime":1056.598,"body":"keeps you on track, it helps you"},{"speaker":"3. Content Calendar","startTime":1056.663,"endTime":1060.527,"body":"make sure that you have the"},{"speaker":"3. Content Calendar","startTime":1056.663,"endTime":1060.527,"body":"right episode numbers, y'all I'd"},{"speaker":"3. Content Calendar","startTime":1060.592,"endTime":1064.392,"body":"be so lost, I don't even know we"},{"speaker":"3. Content Calendar","startTime":1060.592,"endTime":1064.392,"body":"wouldn't even have episode"},{"speaker":"3. Content Calendar","startTime":1064.4569999999999,"endTime":1067.999,"body":"numbers if I didn't have a"},{"speaker":"3. Content Calendar","startTime":1064.4569999999999,"endTime":1067.999,"body":"content calendar. Because it"},{"speaker":"3. Content Calendar","startTime":1068.0639999999999,"endTime":1071.864,"body":"was, it's what keeps me sane."},{"speaker":"3. Content Calendar","startTime":1068.0639999999999,"endTime":1071.864,"body":"And if you have a team or you"},{"speaker":"3. Content Calendar","startTime":1071.9279999999999,"endTime":1075.8580000000002,"body":"want to have a team, whether"},{"speaker":"3. Content Calendar","startTime":1071.9279999999999,"endTime":1075.8580000000002,"body":"it's a virtual assistant, or you"},{"speaker":"3. Content Calendar","startTime":1075.922,"endTime":1079.722,"body":"know, an executive assistant"},{"speaker":"3. Content Calendar","startTime":1075.922,"endTime":1079.722,"body":"Content Manager, whatever that"},{"speaker":"3. Content Calendar","startTime":1079.787,"endTime":1083.5230000000001,"body":"looks like for you, having a"},{"speaker":"3. Content Calendar","startTime":1079.787,"endTime":1083.5230000000001,"body":"project management tool, like"},{"speaker":"3. Content Calendar","startTime":1083.587,"endTime":1087.258,"body":"Asana, or Trello, monday.com,"},{"speaker":"3. Content Calendar","startTime":1083.587,"endTime":1087.258,"body":"these are all the different"},{"speaker":"3. Content Calendar","startTime":1087.3229999999999,"endTime":1091.252,"body":"platforms that I have heard of a"},{"speaker":"3. Content Calendar","startTime":1087.3229999999999,"endTime":1091.252,"body":"sauna is the main one that I"},{"speaker":"3. Content Calendar","startTime":1091.316,"endTime":1095.31,"body":"have used. And it just makes my"},{"speaker":"3. Content Calendar","startTime":1091.316,"endTime":1095.31,"body":"life so much better. Because I"},{"speaker":"3. Content Calendar","startTime":1095.374,"endTime":1099.432,"body":"don't have to remember what is"},{"speaker":"3. Content Calendar","startTime":1095.374,"endTime":1099.432,"body":"due, I can just log in, and it's"},{"speaker":"3. Content Calendar","startTime":1099.4969999999998,"endTime":1103.684,"body":"like, boom, here's what you need"},{"speaker":"3. Content Calendar","startTime":1099.4969999999998,"endTime":1103.684,"body":"to do this week, and then I just"},{"speaker":"3. Content Calendar","startTime":1103.748,"endTime":1107.484,"body":"get to work. So a content"},{"speaker":"3. Content Calendar","startTime":1103.748,"endTime":1107.484,"body":"calendar is a must have, however"},{"speaker":"3. Content Calendar","startTime":1107.548,"endTime":1111.3490000000002,"body":"you set that up, I'm going to"},{"speaker":"3. Content Calendar","startTime":1107.548,"endTime":1111.3490000000002,"body":"link to a lot of resources on"},{"speaker":"3. Content Calendar","startTime":1111.413,"endTime":1115.4070000000002,"body":"how I use a sauna for my content"},{"speaker":"3. Content Calendar","startTime":1111.413,"endTime":1115.4070000000002,"body":"calendar specifically for the"},{"speaker":"3. Content Calendar","startTime":1115.471,"endTime":1118.37,"body":"podcast, and it will be super,"},{"speaker":"3. Content Calendar","startTime":1115.471,"endTime":1118.37,"body":"super helpful."},{"speaker":"4. Descriptions and Show Notes","startTime":1118.37,"endTime":1327.62,"body":"Okay, number four, podcast description and show notes. This is actually not just podcast descriptions, its descriptions in general. Now, in the last episode, I mentioned briefly show notes when it comes to a blog and a website. But what I wanted to really hands on is the descriptions and show notes piece. Because it can be a little confusing whenever you are creating content. And you don't really know where to send people like you're in the moment, right? This is actually happened to me. Two episodes ago, I was talking about showing up as yourself and showing your personality. And in the moment, I thought of a resource. And I thought, oh my gosh, the episode that I did the interview that I did with Zafira, Rajan was so incredible, it was so relevant to what we were talking about in that episode. And it wasn't in my notes, I just thought of it in the moment. And so what I did is instead of trying to instead of like pausing, and like oh, like I do, like stop recording, stop, stop everything, because I remembered this thing, and I have to write it down, because then I have to tell them exactly where to go. No, use the power of saying it's in the shownotes. If you're recording a podcast or saying it's in the video description below, because if you think of something, and you know, it's going to be a powerful resource that you can share with your audience, and you don't want to jack yourself up while you're recording. It's what I do, I say, oh, it's going to be linked in the video description or check it out in the show notes. And I'll repeat the show notes. Because when I go back, I'm in the editing process, right, I'm either editing a podcast episode, or a YouTube video, I can actually put on the screen if it's a video, this is the link or I can put linked below, I can actually put the URL on the screen as well. There's a lot of different options that you have in the video, as I said in the video room, but let's be honest, I'm in the same room that I record the stuff. So it's a recording room, it's studio, we'll call it that the editing room, I always think of when people that make movies, they always talk about, you know, there's a lot of tape on the editing floor that comes from when people used to edit movies, they literally would cut the tape and they would piece it together. And they would just have scraps of film all over the floor. So whenever you're editing, or maybe you have an editor, you could send it to them and say, Hey, I said in the show notes or in the description, make sure you add these things in. Because let's just be honest, y'all, you're going to have stuff that hits you in the moment, you're going to have inspiration strike, and you shouldn't let that throw you off. And you shouldn't let it like hold you back from sharing that important resource. Just say oh, just like today, I'm like, Oh, there's the 25 calls to action freebie. I actually don't remember exactly what that call to action freebie is like the URL because I haven't talked about it in a while. It's something that we've had for a few years. So what I'm going to do is say Oh, and you can check it out on the show notes. Make sure you go to KrystalProffitt.com/episode331 to grab that free resource. So you see what I did. So take advantage of descriptions and show notes and make sure that you understand the power of them. That is number"},{"speaker":"4. Descriptions and Show Notes","startTime":1118.37,"endTime":1327.62,"body":"four."},{"speaker":"5. Funnels","startTime":1327.62,"endTime":1331.129,"body":"Number five, we are"},{"speaker":"5. Funnels","startTime":1327.62,"endTime":1331.129,"body":"talking about funnels. Now. This"},{"speaker":"5. Funnels","startTime":1331.1970000000001,"endTime":1335.5169999999998,"body":"is one that I feel like a lot of"},{"speaker":"5. Funnels","startTime":1331.1970000000001,"endTime":1335.5169999999998,"body":"you will understand. Because if"},{"speaker":"5. Funnels","startTime":1335.5839999999998,"endTime":1339.8359999999998,"body":"you have your own business, you"},{"speaker":"5. Funnels","startTime":1335.5839999999998,"endTime":1339.8359999999998,"body":"want to have your own business,"},{"speaker":"5. Funnels","startTime":1339.904,"endTime":1343.819,"body":"you probably understand a"},{"speaker":"5. Funnels","startTime":1339.904,"endTime":1343.819,"body":"customer journey and what people"},{"speaker":"5. Funnels","startTime":1343.886,"endTime":1347.868,"body":"are experiencing whenever they"},{"speaker":"5. Funnels","startTime":1343.886,"endTime":1347.868,"body":"go from your free content to"},{"speaker":"5. Funnels","startTime":1347.9360000000001,"endTime":1352.188,"body":"maybe your email list to a paid"},{"speaker":"5. Funnels","startTime":1347.9360000000001,"endTime":1352.188,"body":"product, and maybe even to your"},{"speaker":"5. Funnels","startTime":1352.2559999999999,"endTime":1356.2379999999998,"body":"higher end programs. And I"},{"speaker":"5. Funnels","startTime":1352.2559999999999,"endTime":1356.2379999999998,"body":"wanted to just mention a funnel,"},{"speaker":"5. Funnels","startTime":1356.306,"endTime":1360.625,"body":"because the way that I look at a"},{"speaker":"5. Funnels","startTime":1356.306,"endTime":1360.625,"body":"funnel is anything that is free"},{"speaker":"5. Funnels","startTime":1360.6930000000002,"endTime":1365.08,"body":"is that the top of the funnel, I"},{"speaker":"5. Funnels","startTime":1360.6930000000002,"endTime":1365.08,"body":"have a lot of free content. It's"},{"speaker":"5. Funnels","startTime":1365.1480000000001,"endTime":1369.062,"body":"what I love. Someone recently"},{"speaker":"5. Funnels","startTime":1365.1480000000001,"endTime":1369.062,"body":"was just like, Girl, I don't"},{"speaker":"5. Funnels","startTime":1369.13,"endTime":1372.9769999999999,"body":"even understand how you put up"},{"speaker":"5. Funnels","startTime":1369.13,"endTime":1372.9769999999999,"body":"so much content, you are a"},{"speaker":"5. Funnels","startTime":1373.045,"endTime":1376.8249999999998,"body":"content machine. And I'm like,"},{"speaker":"5. Funnels","startTime":1373.045,"endTime":1376.8249999999998,"body":"yes, thank you very much."},{"speaker":"5. Funnels","startTime":1376.8919999999998,"endTime":1381.0770000000002,"body":"Because I love it. It makes me"},{"speaker":"5. Funnels","startTime":1376.8919999999998,"endTime":1381.0770000000002,"body":"happy. It brings me so much joy"},{"speaker":"5. Funnels","startTime":1381.1439999999998,"endTime":1385.194,"body":"to be sitting here recording"},{"speaker":"5. Funnels","startTime":1381.1439999999998,"endTime":1385.194,"body":"this podcast for you. I batched"},{"speaker":"5. Funnels","startTime":1385.2620000000002,"endTime":1389.5140000000001,"body":"a whole bunch of YouTube videos"},{"speaker":"5. Funnels","startTime":1385.2620000000002,"endTime":1389.5140000000001,"body":"yesterday, it brings me joy. So"},{"speaker":"5. Funnels","startTime":1389.5810000000001,"endTime":1393.6309999999999,"body":"I double down on the places"},{"speaker":"5. Funnels","startTime":1389.5810000000001,"endTime":1393.6309999999999,"body":"where I find so much joy and the"},{"speaker":"5. Funnels","startTime":1393.699,"endTime":1397.478,"body":"ability to let people learn"},{"speaker":"5. Funnels","startTime":1393.699,"endTime":1397.478,"body":"about these things for free."},{"speaker":"5. Funnels","startTime":1397.5459999999998,"endTime":1401.7980000000002,"body":"Just it's the icing on the cake."},{"speaker":"5. Funnels","startTime":1397.5459999999998,"endTime":1401.7980000000002,"body":"So what I like to do is at the"},{"speaker":"5. Funnels","startTime":1401.866,"endTime":1405.9160000000002,"body":"very top of my funnel, I ask,"},{"speaker":"5. Funnels","startTime":1401.866,"endTime":1405.9160000000002,"body":"Well, what do I want people to"},{"speaker":"5. Funnels","startTime":1405.9830000000002,"endTime":1409.9650000000001,"body":"do? And this is where those"},{"speaker":"5. Funnels","startTime":1405.9830000000002,"endTime":1409.9650000000001,"body":"calls to action come into play."},{"speaker":"5. Funnels","startTime":1410.033,"endTime":1414.15,"body":"Because if I'm just putting out"},{"speaker":"5. Funnels","startTime":1410.033,"endTime":1414.15,"body":"free content for free content"},{"speaker":"5. Funnels","startTime":1414.2179999999998,"endTime":1418.132,"body":"sake, then that's all fine and"},{"speaker":"5. Funnels","startTime":1414.2179999999998,"endTime":1418.132,"body":"good. But no one's actually"},{"speaker":"5. Funnels","startTime":1418.1999999999998,"endTime":1422.047,"body":"going to follow me on social"},{"speaker":"5. Funnels","startTime":1418.1999999999998,"endTime":1422.047,"body":"media. Unless I ask no one's"},{"speaker":"5. Funnels","startTime":1422.1149999999998,"endTime":1426.165,"body":"actually going to download my"},{"speaker":"5. Funnels","startTime":1422.1149999999998,"endTime":1426.165,"body":"free resource. Unless I ask no"},{"speaker":"5. Funnels","startTime":1426.232,"endTime":1430.484,"body":"one is going to subscribe to my"},{"speaker":"5. Funnels","startTime":1426.232,"endTime":1430.484,"body":"podcast unless I ask. So at the"},{"speaker":"5. Funnels","startTime":1430.5520000000001,"endTime":1434.737,"body":"very top of the funnel, imagine"},{"speaker":"5. Funnels","startTime":1430.5520000000001,"endTime":1434.737,"body":"that's where your free content"},{"speaker":"5. Funnels","startTime":1434.804,"endTime":1438.989,"body":"lives. It's your podcasts, your"},{"speaker":"5. Funnels","startTime":1434.804,"endTime":1438.989,"body":"YouTube, your blog post, maybe"},{"speaker":"5. Funnels","startTime":1439.056,"endTime":1442.7689999999998,"body":"what you put out on social"},{"speaker":"5. Funnels","startTime":1439.056,"endTime":1442.7689999999998,"body":"media, it's your email list."},{"speaker":"5. Funnels","startTime":1442.8359999999998,"endTime":1446.7510000000002,"body":"Actually, no, no, let's take"},{"speaker":"5. Funnels","startTime":1442.8359999999998,"endTime":1446.7510000000002,"body":"that back. Let's put email in"},{"speaker":"5. Funnels","startTime":1446.819,"endTime":1450.531,"body":"the next portion like the"},{"speaker":"5. Funnels","startTime":1446.819,"endTime":1450.531,"body":"skinnier or not the skinnier."},{"speaker":"5. Funnels","startTime":1450.598,"endTime":1454.716,"body":"Yeah, the skinnier part of the"},{"speaker":"5. Funnels","startTime":1450.598,"endTime":1454.716,"body":"funnel, I'm thinking I'm like,"},{"speaker":"5. Funnels","startTime":1454.783,"endTime":1458.63,"body":"Wait, what is the shape of"},{"speaker":"5. Funnels","startTime":1454.783,"endTime":1458.63,"body":"funnel, you know, and you know"},{"speaker":"5. Funnels","startTime":1458.6979999999999,"endTime":1462.545,"body":"what it is, is upside down"},{"speaker":"5. Funnels","startTime":1458.6979999999999,"endTime":1462.545,"body":"pyramid, all the things, but a"},{"speaker":"5. Funnels","startTime":1462.6129999999998,"endTime":1466.5949999999998,"body":"funnel at the very top for me"},{"speaker":"5. Funnels","startTime":1462.6129999999998,"endTime":1466.5949999999998,"body":"and my content, maybe this is"},{"speaker":"5. Funnels","startTime":1466.663,"endTime":1470.915,"body":"the way you can structure yours"},{"speaker":"5. Funnels","startTime":1466.663,"endTime":1470.915,"body":"as well or it's a good model to"},{"speaker":"5. Funnels","startTime":1470.982,"endTime":1474.897,"body":"follow is all the free stuff."},{"speaker":"5. Funnels","startTime":1470.982,"endTime":1474.897,"body":"And then after then it's the"},{"speaker":"5. Funnels","startTime":1474.9650000000001,"endTime":1478.9470000000001,"body":"next portion of the funnel is"},{"speaker":"5. Funnels","startTime":1474.9650000000001,"endTime":1478.9470000000001,"body":"whenever someone has taken an"},{"speaker":"5. Funnels","startTime":1479.0140000000001,"endTime":1483.199,"body":"action. Now this is still for"},{"speaker":"5. Funnels","startTime":1479.0140000000001,"endTime":1483.199,"body":"me. It's mostly all free content"},{"speaker":"5. Funnels","startTime":1483.2669999999998,"endTime":1486.9789999999998,"body":"it is they join my Facebook"},{"speaker":"5. Funnels","startTime":1483.2669999999998,"endTime":1486.9789999999998,"body":"group, they get on my email"},{"speaker":"5. Funnels","startTime":1487.0459999999998,"endTime":1491.029,"body":"list. They subscribe to my"},{"speaker":"5. Funnels","startTime":1487.0459999999998,"endTime":1491.029,"body":"YouTube channel, they follow the"},{"speaker":"5. Funnels","startTime":1491.096,"endTime":1494.8760000000002,"body":"podcast, these are all the"},{"speaker":"5. Funnels","startTime":1491.096,"endTime":1494.8760000000002,"body":"things that someone who isn't"},{"speaker":"5. Funnels","startTime":1494.944,"endTime":1498.926,"body":"just passively consuming my"},{"speaker":"5. Funnels","startTime":1494.944,"endTime":1498.926,"body":"content, but they're like, Hey,"},{"speaker":"5. Funnels","startTime":1498.993,"endTime":1503.1109999999999,"body":"I think I want to learn from"},{"speaker":"5. Funnels","startTime":1498.993,"endTime":1503.1109999999999,"body":"this chick. And they opt in. And"},{"speaker":"5. Funnels","startTime":1503.1779999999999,"endTime":1507.295,"body":"there's many different ways that"},{"speaker":"5. Funnels","startTime":1503.1779999999999,"endTime":1507.295,"body":"they could do that. And then"},{"speaker":"5. Funnels","startTime":1507.3629999999998,"endTime":1511.48,"body":"from there, what I want them to"},{"speaker":"5. Funnels","startTime":1507.3629999999998,"endTime":1511.48,"body":"do next do I want them to buy"},{"speaker":"5. Funnels","startTime":1511.5480000000002,"endTime":1515.598,"body":"one of my low ticket offers."},{"speaker":"5. Funnels","startTime":1511.5480000000002,"endTime":1515.598,"body":"This is the next section of the"},{"speaker":"5. Funnels","startTime":1515.665,"endTime":1519.7150000000001,"body":"funnel for my business. This is"},{"speaker":"5. Funnels","startTime":1515.665,"endTime":1519.7150000000001,"body":"my book started binge worthy"},{"speaker":"5. Funnels","startTime":1519.7820000000002,"endTime":1523.7649999999999,"body":"podcast. This is my ultimate"},{"speaker":"5. Funnels","startTime":1519.7820000000002,"endTime":1523.7649999999999,"body":"podcast, launch toolkit. These"},{"speaker":"5. Funnels","startTime":1523.8319999999999,"endTime":1527.882,"body":"are all the affordable things"},{"speaker":"5. Funnels","startTime":1523.8319999999999,"endTime":1527.882,"body":"that I have that are very easy"},{"speaker":"5. Funnels","startTime":1527.949,"endTime":1531.6619999999998,"body":"for someone to hop in. And"},{"speaker":"5. Funnels","startTime":1527.949,"endTime":1531.6619999999998,"body":"they're they're quick yeses,"},{"speaker":"5. Funnels","startTime":1531.7289999999998,"endTime":1535.5770000000002,"body":"right there under $50. There,"},{"speaker":"5. Funnels","startTime":1531.7289999999998,"endTime":1535.5770000000002,"body":"it's like okay, that's a no"},{"speaker":"5. Funnels","startTime":1535.6439999999998,"endTime":1539.8290000000002,"body":"brainer. Yeah, if I want to work"},{"speaker":"5. Funnels","startTime":1535.6439999999998,"endTime":1539.8290000000002,"body":"with Krystal, I want to learn"},{"speaker":"5. Funnels","startTime":1539.8960000000002,"endTime":1543.8110000000001,"body":"from her, this is what I'm going"},{"speaker":"5. Funnels","startTime":1539.8960000000002,"endTime":1543.8110000000001,"body":"to do. And then if you go"},{"speaker":"5. Funnels","startTime":1543.879,"endTime":1548.063,"body":"further down the funnel, this is"},{"speaker":"5. Funnels","startTime":1543.879,"endTime":1548.063,"body":"where you find things like my"},{"speaker":"5. Funnels","startTime":1548.1309999999999,"endTime":1551.911,"body":"course profit podcasting or"},{"speaker":"5. Funnels","startTime":1548.1309999999999,"endTime":1551.911,"body":"affiliate launches that I do"},{"speaker":"5. Funnels","startTime":1551.978,"endTime":1556.163,"body":"that our higher end and then at"},{"speaker":"5. Funnels","startTime":1551.978,"endTime":1556.163,"body":"the very bottom is going to be"},{"speaker":"5. Funnels","startTime":1556.2310000000002,"endTime":1560.2800000000002,"body":"the most expensive affiliate"},{"speaker":"5. Funnels","startTime":1556.2310000000002,"endTime":1560.2800000000002,"body":"programs and different coaching"},{"speaker":"5. Funnels","startTime":1560.348,"endTime":1564.3980000000001,"body":"things that I offer that not"},{"speaker":"5. Funnels","startTime":1560.348,"endTime":1564.3980000000001,"body":"everyone is going to be a great"},{"speaker":"5. Funnels","startTime":1564.4650000000001,"endTime":1568.65,"body":"fit for. So go back up to the"},{"speaker":"5. Funnels","startTime":1564.4650000000001,"endTime":1568.65,"body":"very top of the funnel, you have"},{"speaker":"5. Funnels","startTime":1568.717,"endTime":1572.7669999999998,"body":"this broad audience of all these"},{"speaker":"5. Funnels","startTime":1568.717,"endTime":1572.7669999999998,"body":"people that want to start a"},{"speaker":"5. Funnels","startTime":1572.835,"endTime":1576.9520000000002,"body":"podcast, start creating content,"},{"speaker":"5. Funnels","startTime":1572.835,"endTime":1576.9520000000002,"body":"start a YouTube channel, all"},{"speaker":"5. Funnels","startTime":1577.0189999999998,"endTime":1581.1370000000002,"body":"those things on the outside, but"},{"speaker":"5. Funnels","startTime":1577.0189999999998,"endTime":1581.1370000000002,"body":"then all the way down to get"},{"speaker":"5. Funnels","startTime":1581.2040000000002,"endTime":1584.984,"body":"super super skinny at the"},{"speaker":"5. Funnels","startTime":1581.2040000000002,"endTime":1584.984,"body":"bottom. And the VIP stuff will"},{"speaker":"5. Funnels","startTime":1585.0520000000001,"endTime":1589.101,"body":"only be for certain people that"},{"speaker":"5. Funnels","startTime":1585.0520000000001,"endTime":1589.101,"body":"really want to go all in and"},{"speaker":"5. Funnels","startTime":1589.1689999999999,"endTime":1593.1509999999998,"body":"work with me learn from me and"},{"speaker":"5. Funnels","startTime":1589.1689999999999,"endTime":1593.1509999999998,"body":"purchase those higher ticket"},{"speaker":"5. Funnels","startTime":1593.219,"endTime":1597.471,"body":"things. And I'm okay with that."},{"speaker":"5. Funnels","startTime":1593.219,"endTime":1597.471,"body":"That's how a funnel is supposed"},{"speaker":"5. Funnels","startTime":1597.538,"endTime":1601.453,"body":"to work. So I encourage you to"},{"speaker":"5. Funnels","startTime":1597.538,"endTime":1601.453,"body":"sit down and write out your"},{"speaker":"5. Funnels","startTime":1601.5210000000002,"endTime":1605.2330000000002,"body":"funnel. It's as simple as like"},{"speaker":"5. Funnels","startTime":1601.5210000000002,"endTime":1605.2330000000002,"body":"I've literally have this"},{"speaker":"5. Funnels","startTime":1605.301,"endTime":1609.35,"body":"sketched on a piece of paper, I"},{"speaker":"5. Funnels","startTime":1605.301,"endTime":1609.35,"body":"feel like I need to frame it"},{"speaker":"5. Funnels","startTime":1609.4180000000001,"endTime":1613.333,"body":"because it's a pretty good"},{"speaker":"5. Funnels","startTime":1609.4180000000001,"endTime":1613.333,"body":"funnel that I drew but it makes"},{"speaker":"5. Funnels","startTime":1613.4,"endTime":1617.5169999999998,"body":"a difference. It makes all the"},{"speaker":"5. Funnels","startTime":1613.4,"endTime":1617.5169999999998,"body":"difference to visually see how"},{"speaker":"5. Funnels","startTime":1617.585,"endTime":1621.3649999999998,"body":"your content works, how you can"},{"speaker":"5. Funnels","startTime":1617.585,"endTime":1621.3649999999998,"body":"make money and where the"},{"speaker":"5. Funnels","startTime":1621.4319999999998,"endTime":1625.8200000000002,"body":"opportunities are with a funnel."},{"speaker":"5. Funnels","startTime":1621.4319999999998,"endTime":1625.8200000000002,"body":"Alright, so that is number five."},{"speaker":"6. Self-Sponsored Ads","startTime":1625.8200000000002,"endTime":1627.962,"body":"Number"},{"speaker":"6. Self-Sponsored Ads","startTime":1625.8200000000002,"endTime":1627.962,"body":"six, self sponsored ads. I"},{"speaker":"6. Self-Sponsored Ads","startTime":1628.027,"endTime":1631.7939999999999,"body":"cannot get over how important"},{"speaker":"6. Self-Sponsored Ads","startTime":1628.027,"endTime":1631.7939999999999,"body":"these are. And then the last"},{"speaker":"6. Self-Sponsored Ads","startTime":1631.859,"endTime":1635.69,"body":"Episode I mentioned briefly"},{"speaker":"6. Self-Sponsored Ads","startTime":1631.859,"endTime":1635.69,"body":"about dynamic content and why I"},{"speaker":"6. Self-Sponsored Ads","startTime":1635.755,"endTime":1639.326,"body":"love it. So, so much dynamic"},{"speaker":"6. Self-Sponsored Ads","startTime":1635.755,"endTime":1639.326,"body":"content is really centered"},{"speaker":"6. Self-Sponsored Ads","startTime":1639.391,"endTime":1643.547,"body":"around podcast episodes, though,"},{"speaker":"6. Self-Sponsored Ads","startTime":1639.391,"endTime":1643.547,"body":"I would be curious to see where"},{"speaker":"6. Self-Sponsored Ads","startTime":1643.612,"endTime":1647.5079999999998,"body":"things go in the future, if"},{"speaker":"6. Self-Sponsored Ads","startTime":1643.612,"endTime":1647.5079999999998,"body":"you'd be able to insert your own"},{"speaker":"6. Self-Sponsored Ads","startTime":1647.5729999999999,"endTime":1651.7939999999999,"body":"dynamic content into other types"},{"speaker":"6. Self-Sponsored Ads","startTime":1647.5729999999999,"endTime":1651.7939999999999,"body":"of, you know, video, audio, tech"},{"speaker":"6. Self-Sponsored Ads","startTime":1651.859,"endTime":1655.8200000000002,"body":"stuff, I have no idea how you"},{"speaker":"6. Self-Sponsored Ads","startTime":1651.859,"endTime":1655.8200000000002,"body":"know, advertising and doing all"},{"speaker":"6. Self-Sponsored Ads","startTime":1655.8850000000002,"endTime":1659.911,"body":"these other things will work in"},{"speaker":"6. Self-Sponsored Ads","startTime":1655.8850000000002,"endTime":1659.911,"body":"the future. But self sponsored"},{"speaker":"6. Self-Sponsored Ads","startTime":1659.976,"endTime":1663.6770000000001,"body":"ads is you talking about your"},{"speaker":"6. Self-Sponsored Ads","startTime":1659.976,"endTime":1663.6770000000001,"body":"own product, you're talking"},{"speaker":"6. Self-Sponsored Ads","startTime":1663.7420000000002,"endTime":1667.5729999999999,"body":"about your own service, you're"},{"speaker":"6. Self-Sponsored Ads","startTime":1663.7420000000002,"endTime":1667.5729999999999,"body":"talking about what you offer"},{"speaker":"6. Self-Sponsored Ads","startTime":1667.638,"endTime":1671.4050000000002,"body":"your audience that is paid for,"},{"speaker":"6. Self-Sponsored Ads","startTime":1667.638,"endTime":1671.4050000000002,"body":"or it could fall under the"},{"speaker":"6. Self-Sponsored Ads","startTime":1671.469,"endTime":1675.366,"body":"category of a free resource if"},{"speaker":"6. Self-Sponsored Ads","startTime":1671.469,"endTime":1675.366,"body":"you're doing like a free live"},{"speaker":"6. Self-Sponsored Ads","startTime":1675.431,"endTime":1679.4569999999999,"body":"summit or a challenge anything"},{"speaker":"6. Self-Sponsored Ads","startTime":1675.431,"endTime":1679.4569999999999,"body":"like that. But the idea is, you"},{"speaker":"6. Self-Sponsored Ads","startTime":1679.522,"endTime":1683.4830000000002,"body":"are sponsoring your own stuff,"},{"speaker":"6. Self-Sponsored Ads","startTime":1679.522,"endTime":1683.4830000000002,"body":"hence the name, self sponsored"},{"speaker":"6. Self-Sponsored Ads","startTime":1683.5480000000002,"endTime":1687.444,"body":"content, self sponsored ads."},{"speaker":"6. Self-Sponsored Ads","startTime":1683.5480000000002,"endTime":1687.444,"body":"These have just been so crucial"},{"speaker":"6. Self-Sponsored Ads","startTime":1687.509,"endTime":1691.4050000000002,"body":"to me, because what I and maybe"},{"speaker":"6. Self-Sponsored Ads","startTime":1687.509,"endTime":1691.4050000000002,"body":"you've heard this before, if"},{"speaker":"6. Self-Sponsored Ads","startTime":1691.4699999999998,"endTime":1695.2359999999999,"body":"you're a longtime listener, I"},{"speaker":"6. Self-Sponsored Ads","startTime":1691.4699999999998,"endTime":1695.2359999999999,"body":"apologize. You've heard this"},{"speaker":"6. Self-Sponsored Ads","startTime":1695.301,"endTime":1699.002,"body":"story 1000 times. But there was"},{"speaker":"6. Self-Sponsored Ads","startTime":1695.301,"endTime":1699.002,"body":"a point in time, and it's"},{"speaker":"6. Self-Sponsored Ads","startTime":1699.067,"endTime":1702.8339999999998,"body":"another reason why calls to"},{"speaker":"6. Self-Sponsored Ads","startTime":1699.067,"endTime":1702.8339999999998,"body":"action are really important to"},{"speaker":"6. Self-Sponsored Ads","startTime":1702.899,"endTime":1706.275,"body":"me. When I first started"},{"speaker":"6. Self-Sponsored Ads","startTime":1702.899,"endTime":1706.275,"body":"listening to podcast, I was"},{"speaker":"6. Self-Sponsored Ads","startTime":1706.3400000000001,"endTime":1710.366,"body":"listening to this one show and"},{"speaker":"6. Self-Sponsored Ads","startTime":1706.3400000000001,"endTime":1710.366,"body":"they kept saying, oh, you know,"},{"speaker":"6. Self-Sponsored Ads","startTime":1710.431,"endTime":1714.522,"body":"we, we don't do ads. We don't do"},{"speaker":"6. Self-Sponsored Ads","startTime":1710.431,"endTime":1714.522,"body":"ads. We will never have ads on"},{"speaker":"6. Self-Sponsored Ads","startTime":1714.587,"endTime":1718.353,"body":"this podcast. We never work with"},{"speaker":"6. Self-Sponsored Ads","startTime":1714.587,"endTime":1718.353,"body":"anybody else. We are just"},{"speaker":"6. Self-Sponsored Ads","startTime":1718.4180000000001,"endTime":1722.574,"body":"creating content for the love of"},{"speaker":"6. Self-Sponsored Ads","startTime":1718.4180000000001,"endTime":1722.574,"body":"creating content, we will never"},{"speaker":"6. Self-Sponsored Ads","startTime":1722.6390000000001,"endTime":1726.5349999999999,"body":"have ads. Do I even need to say"},{"speaker":"6. Self-Sponsored Ads","startTime":1722.6390000000001,"endTime":1726.5349999999999,"body":"it? Do I mean, you know what"},{"speaker":"6. Self-Sponsored Ads","startTime":1726.6,"endTime":1730.366,"body":"happened? Right? You one day, I"},{"speaker":"6. Self-Sponsored Ads","startTime":1726.6,"endTime":1730.366,"body":"turned on my podcast I was"},{"speaker":"6. Self-Sponsored Ads","startTime":1730.431,"endTime":1734.1329999999998,"body":"going. It's funny those things"},{"speaker":"6. Self-Sponsored Ads","startTime":1730.431,"endTime":1734.1329999999998,"body":"that you remember, I still"},{"speaker":"6. Self-Sponsored Ads","startTime":1734.1979999999999,"endTime":1738.159,"body":"remember to this day. We were"},{"speaker":"6. Self-Sponsored Ads","startTime":1734.1979999999999,"endTime":1738.159,"body":"living in East Texas. And I was"},{"speaker":"6. Self-Sponsored Ads","startTime":1738.2240000000002,"endTime":1741.795,"body":"still stuck. I was freshly"},{"speaker":"6. Self-Sponsored Ads","startTime":1738.2240000000002,"endTime":1741.795,"body":"staying at home. So this was"},{"speaker":"6. Self-Sponsored Ads","startTime":1741.8600000000001,"endTime":1745.6909999999998,"body":"like 2014 2015. And I had just"},{"speaker":"6. Self-Sponsored Ads","startTime":1741.8600000000001,"endTime":1745.6909999999998,"body":"put my earbuds in. I had the"},{"speaker":"6. Self-Sponsored Ads","startTime":1745.7559999999999,"endTime":1749.587,"body":"jogging stroller. And I just"},{"speaker":"6. Self-Sponsored Ads","startTime":1745.7559999999999,"endTime":1749.587,"body":"remember listening, queuing up"},{"speaker":"6. Self-Sponsored Ads","startTime":1749.652,"endTime":1753.3539999999998,"body":"the podcast, starting my run."},{"speaker":"6. Self-Sponsored Ads","startTime":1749.652,"endTime":1753.3539999999998,"body":"And there was an ad on this"},{"speaker":"6. Self-Sponsored Ads","startTime":1753.4189999999999,"endTime":1757.38,"body":"podcast. And I was so fresh. I"},{"speaker":"6. Self-Sponsored Ads","startTime":1753.4189999999999,"endTime":1757.38,"body":"stopped listening to that show"},{"speaker":"6. Self-Sponsored Ads","startTime":1757.4450000000002,"endTime":1761.341,"body":"that day and turn backs. I just"},{"speaker":"6. Self-Sponsored Ads","startTime":1757.4450000000002,"endTime":1761.341,"body":"realized how much of a drama"},{"speaker":"6. Self-Sponsored Ads","startTime":1761.406,"endTime":1765.3670000000002,"body":"drama queen this makes me sound"},{"speaker":"6. Self-Sponsored Ads","startTime":1761.406,"endTime":1765.3670000000002,"body":"like but it's so true. Like I"},{"speaker":"6. Self-Sponsored Ads","startTime":1765.4319999999998,"endTime":1769.328,"body":"felt betrayed the betrayal of"},{"speaker":"6. Self-Sponsored Ads","startTime":1765.4319999999998,"endTime":1769.328,"body":"the podcast listener. I was so"},{"speaker":"6. Self-Sponsored Ads","startTime":1769.393,"endTime":1773.4189999999999,"body":"frustrated that they had started"},{"speaker":"6. Self-Sponsored Ads","startTime":1769.393,"endTime":1773.4189999999999,"body":"putting ads in their show. It"},{"speaker":"6. Self-Sponsored Ads","startTime":1773.484,"endTime":1777.4450000000002,"body":"pissed me off. It really did."},{"speaker":"6. Self-Sponsored Ads","startTime":1773.484,"endTime":1777.4450000000002,"body":"And I feel like I've been using"},{"speaker":"6. Self-Sponsored Ads","startTime":1777.5100000000002,"endTime":1781.471,"body":"that phrase a lot more lately."},{"speaker":"6. Self-Sponsored Ads","startTime":1777.5100000000002,"endTime":1781.471,"body":"I've been getting a little bit"},{"speaker":"6. Self-Sponsored Ads","startTime":1781.536,"endTime":1785.3020000000001,"body":"more ranty about like my pet"},{"speaker":"6. Self-Sponsored Ads","startTime":1781.536,"endTime":1785.3020000000001,"body":"peeves. You know, what really"},{"speaker":"6. Self-Sponsored Ads","startTime":1785.3670000000002,"endTime":1789.263,"body":"grinds my gears getting? Getting"},{"speaker":"6. Self-Sponsored Ads","startTime":1785.3670000000002,"endTime":1789.263,"body":"all up there and my content"},{"speaker":"6. Self-Sponsored Ads","startTime":1789.328,"endTime":1793.3539999999998,"body":"creation frustration, I need to"},{"speaker":"6. Self-Sponsored Ads","startTime":1789.328,"endTime":1793.3539999999998,"body":"coin that term, I need to like"},{"speaker":"6. Self-Sponsored Ads","startTime":1793.4189999999999,"endTime":1797.121,"body":"hashtag trademark. I don't"},{"speaker":"6. Self-Sponsored Ads","startTime":1793.4189999999999,"endTime":1797.121,"body":"remember what I said. Now what"},{"speaker":"6. Self-Sponsored Ads","startTime":1797.1860000000001,"endTime":1801.0819999999999,"body":"content creation frustration, I"},{"speaker":"6. Self-Sponsored Ads","startTime":1797.1860000000001,"endTime":1801.0819999999999,"body":"think that's what is it. But"},{"speaker":"6. Self-Sponsored Ads","startTime":1801.147,"endTime":1805.1730000000002,"body":"it's, you have to start if you"},{"speaker":"6. Self-Sponsored Ads","startTime":1801.147,"endTime":1805.1730000000002,"body":"have plans. I know many of you,"},{"speaker":"6. Self-Sponsored Ads","startTime":1805.2379999999998,"endTime":1809.2640000000001,"body":"you're super, super ambitious."},{"speaker":"6. Self-Sponsored Ads","startTime":1805.2379999999998,"endTime":1809.2640000000001,"body":"And you're just like, I want to"},{"speaker":"6. Self-Sponsored Ads","startTime":1809.3290000000002,"endTime":1812.835,"body":"create a YouTube channel that"},{"speaker":"6. Self-Sponsored Ads","startTime":1809.3290000000002,"endTime":1812.835,"body":"has hundreds of 1000s of"},{"speaker":"6. Self-Sponsored Ads","startTime":1812.9,"endTime":1816.8609999999999,"body":"subscribers. I want a podcast"},{"speaker":"6. Self-Sponsored Ads","startTime":1812.9,"endTime":1816.8609999999999,"body":"that has millions of downloads."},{"speaker":"6. Self-Sponsored Ads","startTime":1816.926,"endTime":1820.3029999999999,"body":"And I think that that is"},{"speaker":"6. Self-Sponsored Ads","startTime":1816.926,"endTime":1820.3029999999999,"body":"fantastic. Please shoot for"},{"speaker":"6. Self-Sponsored Ads","startTime":1820.368,"endTime":1824.069,"body":"these big ambitious goals and"},{"speaker":"6. Self-Sponsored Ads","startTime":1820.368,"endTime":1824.069,"body":"dreams. But whenever you do"},{"speaker":"6. Self-Sponsored Ads","startTime":1824.134,"endTime":1827.9,"body":"that, you will have people"},{"speaker":"6. Self-Sponsored Ads","startTime":1824.134,"endTime":1827.9,"body":"knocking on your door saying we"},{"speaker":"6. Self-Sponsored Ads","startTime":1827.9650000000001,"endTime":1831.926,"body":"would love to sponsor you. We"},{"speaker":"6. Self-Sponsored Ads","startTime":1827.9650000000001,"endTime":1831.926,"body":"would love to give you money to"},{"speaker":"6. Self-Sponsored Ads","startTime":1831.991,"endTime":1835.498,"body":"talk about our products, we"},{"speaker":"6. Self-Sponsored Ads","startTime":1831.991,"endTime":1835.498,"body":"would love to give you our"},{"speaker":"6. Self-Sponsored Ads","startTime":1835.563,"endTime":1839.2640000000001,"body":"product for free. And you know,"},{"speaker":"6. Self-Sponsored Ads","startTime":1835.563,"endTime":1839.2640000000001,"body":"we would love to have you"},{"speaker":"6. Self-Sponsored Ads","startTime":1839.3290000000002,"endTime":1843.0300000000002,"body":"showcase this will send you on"},{"speaker":"6. Self-Sponsored Ads","startTime":1839.3290000000002,"endTime":1843.0300000000002,"body":"trips, I will do all these"},{"speaker":"6. Self-Sponsored Ads","startTime":1843.0949999999998,"endTime":1846.797,"body":"incredible things that all the"},{"speaker":"6. Self-Sponsored Ads","startTime":1843.0949999999998,"endTime":1846.797,"body":"influencers talk about the"},{"speaker":"6. Self-Sponsored Ads","startTime":1846.862,"endTime":1850.6280000000002,"body":"amazing things that happens in"},{"speaker":"6. Self-Sponsored Ads","startTime":1846.862,"endTime":1850.6280000000002,"body":"their life, right. But what"},{"speaker":"6. Self-Sponsored Ads","startTime":1850.6930000000002,"endTime":1854.784,"body":"happens when all of a sudden you"},{"speaker":"6. Self-Sponsored Ads","startTime":1850.6930000000002,"endTime":1854.784,"body":"go from never having any calls"},{"speaker":"6. Self-Sponsored Ads","startTime":1854.8490000000002,"endTime":1858.81,"body":"to action, never talking about"},{"speaker":"6. Self-Sponsored Ads","startTime":1854.8490000000002,"endTime":1858.81,"body":"anything else in your product,"},{"speaker":"6. Self-Sponsored Ads","startTime":1858.875,"endTime":1862.511,"body":"you're just creating content,"},{"speaker":"6. Self-Sponsored Ads","startTime":1858.875,"endTime":1862.511,"body":"creating content, creating"},{"speaker":"6. Self-Sponsored Ads","startTime":1862.576,"endTime":1866.6019999999999,"body":"content for the sake of creating"},{"speaker":"6. Self-Sponsored Ads","startTime":1862.576,"endTime":1866.6019999999999,"body":"content, and then you're just"},{"speaker":"6. Self-Sponsored Ads","startTime":1866.667,"endTime":1870.8229999999999,"body":"sharing, you're being valuable,"},{"speaker":"6. Self-Sponsored Ads","startTime":1866.667,"endTime":1870.8229999999999,"body":"you're doing all these things to"},{"speaker":"6. Self-Sponsored Ads","startTime":1870.888,"endTime":1874.8490000000002,"body":"your community. And then all of"},{"speaker":"6. Self-Sponsored Ads","startTime":1870.888,"endTime":1874.8490000000002,"body":"a sudden, you're like, oh, by"},{"speaker":"6. Self-Sponsored Ads","startTime":1874.9140000000002,"endTime":1878.6149999999998,"body":"the way, I have 17 ads that I'm"},{"speaker":"6. Self-Sponsored Ads","startTime":1874.9140000000002,"endTime":1878.6149999999998,"body":"going to talk about in my"},{"speaker":"6. Self-Sponsored Ads","startTime":1878.6799999999998,"endTime":1882.576,"body":"podcast, because now I'm a big"},{"speaker":"6. Self-Sponsored Ads","startTime":1878.6799999999998,"endTime":1882.576,"body":"shot, and I'm making all this"},{"speaker":"6. Self-Sponsored Ads","startTime":1882.641,"endTime":1886.6019999999999,"body":"money and I'm just gonna dump"},{"speaker":"6. Self-Sponsored Ads","startTime":1882.641,"endTime":1886.6019999999999,"body":"all these ads on you. I've seen"},{"speaker":"6. Self-Sponsored Ads","startTime":1886.667,"endTime":1890.6280000000002,"body":"it multiple times go very poorly"},{"speaker":"6. Self-Sponsored Ads","startTime":1886.667,"endTime":1890.6280000000002,"body":"for a lot of podcasters. And"},{"speaker":"6. Self-Sponsored Ads","startTime":1890.6930000000002,"endTime":1894.9140000000002,"body":"unfortunately, had they actually"},{"speaker":"6. Self-Sponsored Ads","startTime":1890.6930000000002,"endTime":1894.9140000000002,"body":"had ads of their own or calls to"},{"speaker":"6. Self-Sponsored Ads","startTime":1894.9789999999998,"endTime":1898.551,"body":"action whenever they were"},{"speaker":"6. Self-Sponsored Ads","startTime":1894.9789999999998,"endTime":1898.551,"body":"creating their content in the"},{"speaker":"6. Self-Sponsored Ads","startTime":1898.616,"endTime":1902.7710000000002,"body":"beginning. I don't think things"},{"speaker":"6. Self-Sponsored Ads","startTime":1898.616,"endTime":1902.7710000000002,"body":"would have turned as sideways as"},{"speaker":"6. Self-Sponsored Ads","startTime":1902.8359999999998,"endTime":1907.0569999999998,"body":"some of them have. So the reason"},{"speaker":"6. Self-Sponsored Ads","startTime":1902.8359999999998,"endTime":1907.0569999999998,"body":"why I love self sponsored ads is"},{"speaker":"6. Self-Sponsored Ads","startTime":1907.1219999999998,"endTime":1911.083,"body":"because you're you're sponsoring"},{"speaker":"6. Self-Sponsored Ads","startTime":1907.1219999999998,"endTime":1911.083,"body":"your own product, but you're"},{"speaker":"6. Self-Sponsored Ads","startTime":1911.1480000000001,"endTime":1915.174,"body":"also getting your audience used"},{"speaker":"6. Self-Sponsored Ads","startTime":1911.1480000000001,"endTime":1915.174,"body":"to listening to ads. Because I"},{"speaker":"6. Self-Sponsored Ads","startTime":1915.239,"endTime":1919.1999999999998,"body":"know a lot of you you're like"},{"speaker":"6. Self-Sponsored Ads","startTime":1915.239,"endTime":1919.1999999999998,"body":"how do I get sponsored content?"},{"speaker":"6. Self-Sponsored Ads","startTime":1919.2649999999999,"endTime":1923.096,"body":"How do I get someone to sponsor"},{"speaker":"6. Self-Sponsored Ads","startTime":1919.2649999999999,"endTime":1923.096,"body":"my show? Well, once you can"},{"speaker":"6. Self-Sponsored Ads","startTime":1923.161,"endTime":1926.6680000000001,"body":"prove to a sponsor like hey,"},{"speaker":"6. Self-Sponsored Ads","startTime":1923.161,"endTime":1926.6680000000001,"body":"I've been sponsored mound"},{"speaker":"6. Self-Sponsored Ads","startTime":1926.7330000000002,"endTime":1930.8890000000001,"body":"content for a year now. I always"},{"speaker":"6. Self-Sponsored Ads","startTime":1926.7330000000002,"endTime":1930.8890000000001,"body":"talk about my program. I have a"},{"speaker":"6. Self-Sponsored Ads","startTime":1930.9540000000002,"endTime":1934.98,"body":"specific call to action, I tell"},{"speaker":"6. Self-Sponsored Ads","startTime":1930.9540000000002,"endTime":1934.98,"body":"them this is the URL they need"},{"speaker":"6. Self-Sponsored Ads","startTime":1935.045,"endTime":1938.8110000000001,"body":"to go to I tell them why it"},{"speaker":"6. Self-Sponsored Ads","startTime":1935.045,"endTime":1938.8110000000001,"body":"could benefit them, maybe even"},{"speaker":"6. Self-Sponsored Ads","startTime":1938.8760000000002,"endTime":1942.7069999999999,"body":"do it in an entertaining way."},{"speaker":"6. Self-Sponsored Ads","startTime":1938.8760000000002,"endTime":1942.7069999999999,"body":"But having this experience of"},{"speaker":"6. Self-Sponsored Ads","startTime":1942.772,"endTime":1946.538,"body":"creating ads, it is important. I"},{"speaker":"6. Self-Sponsored Ads","startTime":1942.772,"endTime":1946.538,"body":"don't care if you're just"},{"speaker":"6. Self-Sponsored Ads","startTime":1946.603,"endTime":1950.759,"body":"promoting your own program, your"},{"speaker":"6. Self-Sponsored Ads","startTime":1946.603,"endTime":1950.759,"body":"book, anything like that. It is"},{"speaker":"6. Self-Sponsored Ads","startTime":1950.824,"endTime":1954.6550000000002,"body":"important because whenever you"},{"speaker":"6. Self-Sponsored Ads","startTime":1950.824,"endTime":1954.6550000000002,"body":"go to get a sponsor, you can"},{"speaker":"6. Self-Sponsored Ads","startTime":1954.7199999999998,"endTime":1958.551,"body":"say, oh, yeah, I've been doing"},{"speaker":"6. Self-Sponsored Ads","startTime":1954.7199999999998,"endTime":1958.551,"body":"this. Yeah, I know all about"},{"speaker":"6. Self-Sponsored Ads","startTime":1958.616,"endTime":1962.3180000000002,"body":"calls to action, self sponsored"},{"speaker":"6. Self-Sponsored Ads","startTime":1958.616,"endTime":1962.3180000000002,"body":"ads, I have a whole track"},{"speaker":"6. Self-Sponsored Ads","startTime":1962.3829999999998,"endTime":1966.4740000000002,"body":"record. I've done this for 100"},{"speaker":"6. Self-Sponsored Ads","startTime":1962.3829999999998,"endTime":1966.4740000000002,"body":"episodes. Now, look, this is all"},{"speaker":"6. Self-Sponsored Ads","startTime":1966.5390000000002,"endTime":1970.759,"body":"my work, you can go listen to it"},{"speaker":"6. Self-Sponsored Ads","startTime":1966.5390000000002,"endTime":1970.759,"body":"on the podcast, it is important."},{"speaker":"6. Self-Sponsored Ads","startTime":1970.824,"endTime":1974.266,"body":"But not only that, it also"},{"speaker":"6. Self-Sponsored Ads","startTime":1970.824,"endTime":1974.266,"body":"builds authority with your"},{"speaker":"6. Self-Sponsored Ads","startTime":1974.3310000000001,"endTime":1978.0320000000002,"body":"audience. Because if you can"},{"speaker":"6. Self-Sponsored Ads","startTime":1974.3310000000001,"endTime":1978.0320000000002,"body":"say, Oh, I have a program, I"},{"speaker":"6. Self-Sponsored Ads","startTime":1978.0970000000002,"endTime":1982.123,"body":"have a book, I have a live event"},{"speaker":"6. Self-Sponsored Ads","startTime":1978.0970000000002,"endTime":1982.123,"body":"I have this I have that it is"},{"speaker":"6. Self-Sponsored Ads","startTime":1982.188,"endTime":1986.0839999999998,"body":"establishing to your audience,"},{"speaker":"6. Self-Sponsored Ads","startTime":1982.188,"endTime":1986.0839999999998,"body":"the power that you have as an"},{"speaker":"6. Self-Sponsored Ads","startTime":1986.149,"endTime":1990.1100000000001,"body":"authority or thought leader, or"},{"speaker":"6. Self-Sponsored Ads","startTime":1986.149,"endTime":1990.1100000000001,"body":"someone that is really making"},{"speaker":"6. Self-Sponsored Ads","startTime":1990.1750000000002,"endTime":1993.7469999999998,"body":"moves in your fields, whether"},{"speaker":"6. Self-Sponsored Ads","startTime":1990.1750000000002,"endTime":1993.7469999999998,"body":"they buy from you or not,"},{"speaker":"6. Self-Sponsored Ads","startTime":1993.812,"endTime":1997.3829999999998,"body":"subconsciously, something"},{"speaker":"6. Self-Sponsored Ads","startTime":1993.812,"endTime":1997.3829999999998,"body":"switches in their mind, where"},{"speaker":"6. Self-Sponsored Ads","startTime":1997.4479999999999,"endTime":2001.4740000000002,"body":"they don't just think of you as"},{"speaker":"6. Self-Sponsored Ads","startTime":1997.4479999999999,"endTime":2001.4740000000002,"body":"someone recording a podcast in"},{"speaker":"6. Self-Sponsored Ads","startTime":2001.5390000000002,"endTime":2005.3049999999998,"body":"your bedroom closet, even if"},{"speaker":"6. Self-Sponsored Ads","startTime":2001.5390000000002,"endTime":2005.3049999999998,"body":"that's where you're recording"},{"speaker":"6. Self-Sponsored Ads","startTime":2005.37,"endTime":2009.4609999999998,"body":"more power to you. I've done it"},{"speaker":"6. Self-Sponsored Ads","startTime":2005.37,"endTime":2009.4609999999998,"body":"multiple times. But it switches"},{"speaker":"6. Self-Sponsored Ads","startTime":2009.5259999999998,"endTime":2013.163,"body":"from, oh, this person is"},{"speaker":"6. Self-Sponsored Ads","startTime":2009.5259999999998,"endTime":2013.163,"body":"serious. They take what they do"},{"speaker":"6. Self-Sponsored Ads","startTime":2013.228,"endTime":2016.6689999999999,"body":"on this podcast really"},{"speaker":"6. Self-Sponsored Ads","startTime":2013.228,"endTime":2016.6689999999999,"body":"seriously, which means they're"},{"speaker":"6. Self-Sponsored Ads","startTime":2016.734,"endTime":2020.6950000000002,"body":"invested in what they do, which"},{"speaker":"6. Self-Sponsored Ads","startTime":2016.734,"endTime":2020.6950000000002,"body":"means they could help me. And"},{"speaker":"6. Self-Sponsored Ads","startTime":2020.7600000000002,"endTime":2024.851,"body":"maybe I should hire them. Maybe"},{"speaker":"6. Self-Sponsored Ads","startTime":2020.7600000000002,"endTime":2024.851,"body":"I should buy their thing. Maybe"},{"speaker":"6. Self-Sponsored Ads","startTime":2024.9160000000002,"endTime":2028.5520000000001,"body":"I should sign up for their free"},{"speaker":"6. Self-Sponsored Ads","startTime":2024.9160000000002,"endTime":2028.5520000000001,"body":"resource. So I know self"},{"speaker":"6. Self-Sponsored Ads","startTime":2028.6170000000002,"endTime":2032.643,"body":"sponsored ads, like I've been"},{"speaker":"6. Self-Sponsored Ads","startTime":2028.6170000000002,"endTime":2032.643,"body":"going on and on about it because"},{"speaker":"6. Self-Sponsored Ads","startTime":2032.708,"endTime":2036.605,"body":"I'm on my soapbox about it."},{"speaker":"6. Self-Sponsored Ads","startTime":2032.708,"endTime":2036.605,"body":"Because it is that important. It"},{"speaker":"6. Self-Sponsored Ads","startTime":2036.6689999999999,"endTime":2040.7600000000002,"body":"is that important. And I think"},{"speaker":"6. Self-Sponsored Ads","startTime":2036.6689999999999,"endTime":2040.7600000000002,"body":"I'm going to do another upcoming"},{"speaker":"6. Self-Sponsored Ads","startTime":2040.8249999999998,"endTime":2044.851,"body":"training about self sponsored"},{"speaker":"6. Self-Sponsored Ads","startTime":2040.8249999999998,"endTime":2044.851,"body":"ads. And I'll probably do like a"},{"speaker":"6. Self-Sponsored Ads","startTime":2044.9160000000002,"endTime":2048.942,"body":"YouTube series on why they're so"},{"speaker":"6. Self-Sponsored Ads","startTime":2044.9160000000002,"endTime":2048.942,"body":"important and how to use them"},{"speaker":"6. Self-Sponsored Ads","startTime":2049.007,"endTime":2052.709,"body":"whenever you're doing an"},{"speaker":"6. Self-Sponsored Ads","startTime":2049.007,"endTime":2052.709,"body":"affiliate launch. I think that a"},{"speaker":"6. Self-Sponsored Ads","startTime":2052.774,"endTime":2056.735,"body":"lot of people underestimate the"},{"speaker":"6. Self-Sponsored Ads","startTime":2052.774,"endTime":2056.735,"body":"power of affiliate marketing."},{"speaker":"6. Self-Sponsored Ads","startTime":2056.8,"endTime":2060.761,"body":"And I have made a substantial"},{"speaker":"6. Self-Sponsored Ads","startTime":2056.8,"endTime":2060.761,"body":"amount of money doing affiliate"},{"speaker":"6. Self-Sponsored Ads","startTime":2060.826,"endTime":2064.008,"body":"programs doing affiliate"},{"speaker":"6. Self-Sponsored Ads","startTime":2060.826,"endTime":2064.008,"body":"launches. And I use self"},{"speaker":"6. Self-Sponsored Ads","startTime":2064.072,"endTime":2068.098,"body":"sponsored ads all the time. I"},{"speaker":"6. Self-Sponsored Ads","startTime":2064.072,"endTime":2068.098,"body":"don't say Oh, well, this podcast"},{"speaker":"6. Self-Sponsored Ads","startTime":2068.163,"endTime":2072.125,"body":"is sponsored by instead, I have"},{"speaker":"6. Self-Sponsored Ads","startTime":2068.163,"endTime":2072.125,"body":"specific calls to action that"},{"speaker":"6. Self-Sponsored Ads","startTime":2072.189,"endTime":2075.826,"body":"highlight why this affiliate"},{"speaker":"6. Self-Sponsored Ads","startTime":2072.189,"endTime":2075.826,"body":"program, the thing that I'm"},{"speaker":"6. Self-Sponsored Ads","startTime":2075.891,"endTime":2079.397,"body":"promoting could benefit my"},{"speaker":"6. Self-Sponsored Ads","startTime":2075.891,"endTime":2079.397,"body":"audience. So stay tuned for"},{"speaker":"6. Self-Sponsored Ads","startTime":2079.462,"endTime":2083.229,"body":"that. Let me know tag me on"},{"speaker":"6. Self-Sponsored Ads","startTime":2079.462,"endTime":2083.229,"body":"Instagram, if that sounds like"},{"speaker":"6. Self-Sponsored Ads","startTime":2083.294,"endTime":2086.93,"body":"something that you would be"},{"speaker":"6. Self-Sponsored Ads","startTime":2083.294,"endTime":2086.93,"body":"really interested in because"},{"speaker":"6. Self-Sponsored Ads","startTime":2086.995,"endTime":2090.826,"body":"self sponsored ads, there's"},{"speaker":"6. Self-Sponsored Ads","startTime":2086.995,"endTime":2090.826,"body":"there's so much fun. There's so"},{"speaker":"6. Self-Sponsored Ads","startTime":2090.891,"endTime":2094.852,"body":"much fun. And if you're like"},{"speaker":"6. Self-Sponsored Ads","startTime":2090.891,"endTime":2094.852,"body":"Krystal, that sounds terrifying."},{"speaker":"6. Self-Sponsored Ads","startTime":2094.917,"endTime":2098.943,"body":"That doesn't sound fun at all."},{"speaker":"6. Self-Sponsored Ads","startTime":2094.917,"endTime":2098.943,"body":"Please reach out to me, I would"},{"speaker":"6. Self-Sponsored Ads","startTime":2099.008,"endTime":2102.58,"body":"love to show you why I think"},{"speaker":"6. Self-Sponsored Ads","startTime":2099.008,"endTime":2102.58,"body":"that they are so much fun."},{"speaker":"Quick Recap \u0026 Outro","startTime":2102.58,"endTime":2105.166,"body":"But let's"},{"speaker":"Quick Recap \u0026 Outro","startTime":2102.58,"endTime":2105.166,"body":"do a quick recap for these last"},{"speaker":"Quick Recap \u0026 Outro","startTime":2105.229,"endTime":2109.267,"body":"six content definitions that we"},{"speaker":"Quick Recap \u0026 Outro","startTime":2105.229,"endTime":2109.267,"body":"talked about today. So we talked"},{"speaker":"Quick Recap \u0026 Outro","startTime":2109.33,"endTime":2112.8,"body":"about a lead magnet free"},{"speaker":"Quick Recap \u0026 Outro","startTime":2109.33,"endTime":2112.8,"body":"resource number two, we talked"},{"speaker":"Quick Recap \u0026 Outro","startTime":2112.863,"endTime":2116.775,"body":"about calls to action. Number"},{"speaker":"Quick Recap \u0026 Outro","startTime":2112.863,"endTime":2116.775,"body":"three, your content calendar. So"},{"speaker":"Quick Recap \u0026 Outro","startTime":2116.838,"endTime":2120.75,"body":"stinking important. go create a"},{"speaker":"Quick Recap \u0026 Outro","startTime":2116.838,"endTime":2120.75,"body":"content calendar if you do not"},{"speaker":"Quick Recap \u0026 Outro","startTime":2120.813,"endTime":2124.346,"body":"have one already. Number four"},{"speaker":"Quick Recap \u0026 Outro","startTime":2120.813,"endTime":2124.346,"body":"descriptions and shownotes"},{"speaker":"Quick Recap \u0026 Outro","startTime":2124.409,"endTime":2128.005,"body":"number five, we talked about"},{"speaker":"Quick Recap \u0026 Outro","startTime":2124.409,"endTime":2128.005,"body":"funnels, and number six self"},{"speaker":"Quick Recap \u0026 Outro","startTime":2128.068,"endTime":2131.79,"body":"sponsored ads. So I'm going to"},{"speaker":"Quick Recap \u0026 Outro","startTime":2128.068,"endTime":2131.79,"body":"link to all the resources go"},{"speaker":"Quick Recap \u0026 Outro","startTime":2131.854,"endTime":2134.756,"body":"check them out"},{"speaker":"Quick Recap \u0026 Outro","startTime":2131.854,"endTime":2134.756,"body":"KrystalProffitt.com/episode331."},{"speaker":"Quick Recap \u0026 Outro","startTime":2134.819,"endTime":2138.099,"body":"And I'm also gonna link to"},{"speaker":"Quick Recap \u0026 Outro","startTime":2134.819,"endTime":2138.099,"body":"Episode 330, which is the"},{"speaker":"Quick Recap \u0026 Outro","startTime":2138.163,"endTime":2141.822,"body":"original like part one of this"},{"speaker":"Quick Recap \u0026 Outro","startTime":2138.163,"endTime":2141.822,"body":"two part series for content"},{"speaker":"Quick Recap \u0026 Outro","startTime":2141.885,"endTime":2145.9230000000002,"body":"definitions you need to know as"},{"speaker":"Quick Recap \u0026 Outro","startTime":2141.885,"endTime":2145.9230000000002,"body":"a creator. But that's all I have"},{"speaker":"Quick Recap \u0026 Outro","startTime":2145.986,"endTime":2149.33,"body":"for you today. What a fun"},{"speaker":"Quick Recap \u0026 Outro","startTime":2145.986,"endTime":2149.33,"body":"episode. I love this little"},{"speaker":"Quick Recap \u0026 Outro","startTime":2149.393,"endTime":2153.367,"body":"miniseries that we just did. It"},{"speaker":"Quick Recap \u0026 Outro","startTime":2149.393,"endTime":2153.367,"body":"was a lot of fun. I'll probably"},{"speaker":"Quick Recap \u0026 Outro","startTime":2153.43,"endTime":2157.09,"body":"do some more of these little"},{"speaker":"Quick Recap \u0026 Outro","startTime":2153.43,"endTime":2157.09,"body":"series in the future that tie"},{"speaker":"Quick Recap \u0026 Outro","startTime":2157.153,"endTime":2161.064,"body":"two things together really well."},{"speaker":"Quick Recap \u0026 Outro","startTime":2157.153,"endTime":2161.064,"body":"But those were 10 definitions"},{"speaker":"Quick Recap \u0026 Outro","startTime":2161.128,"endTime":2165.165,"body":"that I hope that you found a lot"},{"speaker":"Quick Recap \u0026 Outro","startTime":2161.128,"endTime":2165.165,"body":"of new things to try as well as"},{"speaker":"Quick Recap \u0026 Outro","startTime":2165.228,"endTime":2168.635,"body":"you understood a little bit"},{"speaker":"Quick Recap \u0026 Outro","startTime":2165.228,"endTime":2168.635,"body":"deeper about some of these"},{"speaker":"Quick Recap \u0026 Outro","startTime":2168.698,"endTime":2172.6730000000002,"body":"concepts that people often talk"},{"speaker":"Quick Recap \u0026 Outro","startTime":2168.698,"endTime":2172.6730000000002,"body":"about, but don't really explain"},{"speaker":"Quick Recap \u0026 Outro","startTime":2172.736,"endTime":2176.648,"body":"fully or what they are. So let"},{"speaker":"Quick Recap \u0026 Outro","startTime":2172.736,"endTime":2176.648,"body":"me know I would love for you to"},{"speaker":"Quick Recap \u0026 Outro","startTime":2176.711,"endTime":2180.686,"body":"take a screenshot and tag me on"},{"speaker":"Quick Recap \u0026 Outro","startTime":2176.711,"endTime":2180.686,"body":"instagram and tell me what your"},{"speaker":"Quick Recap \u0026 Outro","startTime":2180.749,"endTime":2184.092,"body":"number one takeaway was from"},{"speaker":"Quick Recap \u0026 Outro","startTime":2180.749,"endTime":2184.092,"body":"this episode or from the"},{"speaker":"Quick Recap \u0026 Outro","startTime":2184.156,"endTime":2187.941,"body":"previous episode. But that's all"},{"speaker":"Quick Recap \u0026 Outro","startTime":2184.156,"endTime":2187.941,"body":"I have for you today. So as"},{"speaker":"Quick Recap \u0026 Outro","startTime":2188.004,"endTime":2191.79,"body":"always remember, keep it up. We"},{"speaker":"Quick Recap \u0026 Outro","startTime":2188.004,"endTime":2191.79,"body":"all have to start somewhere."}]}