{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.3,"endTime":139.5,"body":"I've brought up this"},{"speaker":"Intro","startTime":135.3,"endTime":139.5,"body":"concept many times before here"},{"speaker":"Intro","startTime":139.5,"endTime":144.57,"body":"on the podcast and just"},{"speaker":"Intro","startTime":139.5,"endTime":144.57,"body":"throughout my content, but it's"},{"speaker":"Intro","startTime":144.57,"endTime":149.88,"body":"just it's got to be said again."},{"speaker":"Intro","startTime":144.57,"endTime":149.88,"body":"Because if you are where I was"},{"speaker":"Intro","startTime":149.91,"endTime":155.88,"body":"in 2018, when I was first"},{"speaker":"Intro","startTime":149.91,"endTime":155.88,"body":"getting started with my podcast"},{"speaker":"Intro","startTime":155.88,"endTime":159.99,"body":"and trying to figure out, you"},{"speaker":"Intro","startTime":155.88,"endTime":159.99,"body":"know, everything that I teach"},{"speaker":"Intro","startTime":159.99,"endTime":162.87,"body":"you, right, like, let's figure"},{"speaker":"Intro","startTime":159.99,"endTime":162.87,"body":"out what the purpose of your"},{"speaker":"Intro","startTime":162.87,"endTime":165.84,"body":"show is, what's the name going"},{"speaker":"Intro","startTime":162.87,"endTime":165.84,"body":"to be who you're going to talk"},{"speaker":"Intro","startTime":165.84,"endTime":172.32,"body":"to in your first few content"},{"speaker":"Intro","startTime":165.84,"endTime":172.32,"body":"ideas. 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And I"},{"speaker":"Intro","startTime":194.19,"endTime":197.31,"body":"was just trying to get overcome"},{"speaker":"Intro","startTime":194.19,"endTime":197.31,"body":"all the things that I was"},{"speaker":"Intro","startTime":197.31,"endTime":200.67000000000002,"body":"learning, how do I edit? What"},{"speaker":"Intro","startTime":197.31,"endTime":200.67000000000002,"body":"does this mean? How do I make"},{"speaker":"Intro","startTime":200.7,"endTime":204.21,"body":"you know, this one part sound a"},{"speaker":"Intro","startTime":200.7,"endTime":204.21,"body":"little bit better than it did"},{"speaker":"Intro","startTime":204.21,"endTime":207.15,"body":"last time. Like, these are all"},{"speaker":"Intro","startTime":204.21,"endTime":207.15,"body":"the things that I was thinking"},{"speaker":"Intro","startTime":207.15,"endTime":212.04000000000002,"body":"about in the beginning of my"},{"speaker":"Intro","startTime":207.15,"endTime":212.04000000000002,"body":"content creation journey. 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I'm"},{"speaker":"Intro","startTime":256.26,"endTime":260.13,"body":"not telling you that that is a"},{"speaker":"Intro","startTime":256.26,"endTime":260.13,"body":"bad decision. I'm so happy that"},{"speaker":"Intro","startTime":260.13,"endTime":263.46000000000004,"body":"you're here. I'm glad that you"},{"speaker":"Intro","startTime":260.13,"endTime":263.46000000000004,"body":"have been consistent with your"},{"speaker":"Intro","startTime":263.46000000000004,"endTime":268.74,"body":"content, and you keep showing"},{"speaker":"Intro","startTime":263.46000000000004,"endTime":268.74,"body":"up. But now let's take it to the"},{"speaker":"Intro","startTime":268.74,"endTime":272.64,"body":"next level. Let's take it above"},{"speaker":"Intro","startTime":268.74,"endTime":272.64,"body":"and beyond that, instead of just"},{"speaker":"Intro","startTime":272.64,"endTime":276.53999999999996,"body":"saying, maybe your goal for a"},{"speaker":"Intro","startTime":272.64,"endTime":276.53999999999996,"body":"long time is I just want to have"},{"speaker":"Intro","startTime":276.53999999999996,"endTime":281.37,"body":"a manageable content calendar, I"},{"speaker":"Intro","startTime":276.53999999999996,"endTime":281.37,"body":"get that that's legitimately all"},{"speaker":"Intro","startTime":281.37,"endTime":286.40999999999997,"body":"I focused on for a really long"},{"speaker":"Intro","startTime":281.37,"endTime":286.40999999999997,"body":"time in my content. But what I'm"},{"speaker":"Intro","startTime":286.40999999999997,"endTime":291.72,"body":"talking about here today, is I"},{"speaker":"Intro","startTime":286.40999999999997,"endTime":291.72,"body":"want to weave your content"},{"speaker":"Intro","startTime":291.93,"endTime":297.0,"body":"through your entire platform in"},{"speaker":"Intro","startTime":291.93,"endTime":297.0,"body":"a way that really ties"},{"speaker":"Intro","startTime":297.0,"endTime":301.8,"body":"everything together and relates"},{"speaker":"Intro","startTime":297.0,"endTime":301.8,"body":"it back to the big goal, right,"},{"speaker":"Intro","startTime":301.8,"endTime":305.13,"body":"the big goal that you're trying"},{"speaker":"Intro","startTime":301.8,"endTime":305.13,"body":"to accomplish with your podcast."},{"speaker":"Intro","startTime":305.13,"endTime":310.35,"body":"And now your big goal could be I"},{"speaker":"Intro","startTime":305.13,"endTime":310.35,"body":"want to establish myself as an"},{"speaker":"Intro","startTime":310.35,"endTime":313.77,"body":"authority, I want to build a"},{"speaker":"Intro","startTime":310.35,"endTime":313.77,"body":"platform, I want to make deeper"},{"speaker":"Intro","startTime":313.77,"endTime":317.76,"body":"connections with my audience. I"},{"speaker":"Intro","startTime":313.77,"endTime":317.76,"body":"want to serve this particular"},{"speaker":"Intro","startTime":317.88,"endTime":322.28999999999996,"body":"group of humans on the planet."},{"speaker":"Intro","startTime":317.88,"endTime":322.28999999999996,"body":"Those are all awesome goals. And"},{"speaker":"Intro","startTime":322.28999999999996,"endTime":326.15999999999997,"body":"today, I want to talk to you"},{"speaker":"Intro","startTime":322.28999999999996,"endTime":326.15999999999997,"body":"about how to strategically"},{"speaker":"Intro","startTime":326.15999999999997,"endTime":333.21000000000004,"body":"create content to have a bigger"},{"speaker":"Intro","startTime":326.15999999999997,"endTime":333.21000000000004,"body":"impact with your goals. So let's"},{"speaker":"Intro","startTime":333.21000000000004,"endTime":338.31,"body":"get right to it. Welcome to the"},{"speaker":"Intro","startTime":333.21000000000004,"endTime":338.31,"body":"Prophet podcast where we teach"},{"speaker":"Intro","startTime":338.31,"endTime":341.64,"body":"you how to start launch and"},{"speaker":"Intro","startTime":338.31,"endTime":341.64,"body":"market your content with"},{"speaker":"Intro","startTime":341.64,"endTime":344.49,"body":"confidence. I'm your host,"},{"speaker":"Intro","startTime":341.64,"endTime":344.49,"body":"Krystal, Proffitt, and I'm so"},{"speaker":"Intro","startTime":344.49,"endTime":347.37,"body":"excited that you're here. Thanks"},{"speaker":"Intro","startTime":344.49,"endTime":347.37,"body":"for hanging out with me today."},{"speaker":"Intro","startTime":347.37,"endTime":350.22,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":347.37,"endTime":350.22,"body":"figure out the world of content"},{"speaker":"Intro","startTime":350.22,"endTime":354.42,"body":"creation, this is the show that"},{"speaker":"Intro","startTime":350.22,"endTime":354.42,"body":"will help be your time saving"},{"speaker":"Intro","startTime":354.42,"endTime":357.33000000000004,"body":"shortcut. So let's get right to"},{"speaker":"Intro","startTime":354.42,"endTime":357.33000000000004,"body":"it, shall we?"},{"speaker":"More Resources","startTime":361.77,"endTime":365.07,"body":"Before we really"},{"speaker":"More Resources","startTime":361.77,"endTime":365.07,"body":"get into content strategy, and"},{"speaker":"More Resources","startTime":365.07,"endTime":368.25,"body":"we're talking about content"},{"speaker":"More Resources","startTime":365.07,"endTime":368.25,"body":"funnels today, which is like so"},{"speaker":"More Resources","startTime":368.25,"endTime":372.15,"body":"much fun, I totally nerd out on"},{"speaker":"More Resources","startTime":368.25,"endTime":372.15,"body":"funnels, and just all the things"},{"speaker":"More Resources","startTime":372.15,"endTime":376.23,"body":"that we are going deep on, I"},{"speaker":"More Resources","startTime":372.15,"endTime":376.23,"body":"wanted to tell you, I do have"},{"speaker":"More Resources","startTime":376.23,"endTime":380.43,"body":"some resources that are related"},{"speaker":"More Resources","startTime":376.23,"endTime":380.43,"body":"to this topic, and you're gonna"},{"speaker":"More Resources","startTime":380.43,"endTime":386.37,"body":"find them in the show notes. So"},{"speaker":"More Resources","startTime":380.43,"endTime":386.37,"body":"KrystalProffitt.com/episode350"},{"speaker":"More Resources","startTime":386.58000000000004,"endTime":389.52,"body":"You're gonna find a podcast"},{"speaker":"More Resources","startTime":386.58000000000004,"endTime":389.52,"body":"episode that we did about your"},{"speaker":"More Resources","startTime":389.52,"endTime":393.6,"body":"podcast brand strategy, and what"},{"speaker":"More Resources","startTime":389.52,"endTime":393.6,"body":"that looks like how to create"},{"speaker":"More Resources","startTime":393.6,"endTime":398.52,"body":"yours. I also have two YouTube"},{"speaker":"More Resources","startTime":393.6,"endTime":398.52,"body":"videos about content strategy,"},{"speaker":"More Resources","startTime":398.52,"endTime":400.89,"body":"like making changes to your"},{"speaker":"More Resources","startTime":398.52,"endTime":400.89,"body":"content. So if you're one of"},{"speaker":"More Resources","startTime":400.89,"endTime":404.94,"body":"those people that you have been"},{"speaker":"More Resources","startTime":400.89,"endTime":404.94,"body":"creating content just"},{"speaker":"More Resources","startTime":404.94,"endTime":408.45,"body":"consistently, you're like, my"},{"speaker":"More Resources","startTime":404.94,"endTime":408.45,"body":"only goal right now is I'm just"},{"speaker":"More Resources","startTime":408.45,"endTime":412.59000000000003,"body":"treading water, right? I just"},{"speaker":"More Resources","startTime":408.45,"endTime":412.59000000000003,"body":"want to put up a podcast, you"},{"speaker":"More Resources","startTime":412.59000000000003,"endTime":415.83,"body":"know, as consistent, whatever"},{"speaker":"More Resources","startTime":412.59000000000003,"endTime":415.83,"body":"consistent looks like for you."},{"speaker":"More Resources","startTime":416.1,"endTime":419.91,"body":"And you're thinking about making"},{"speaker":"More Resources","startTime":416.1,"endTime":419.91,"body":"changes but you're not really"},{"speaker":"More Resources","startTime":419.91,"endTime":424.44,"body":"sure how to do it. I'm not going"},{"speaker":"More Resources","startTime":419.91,"endTime":424.44,"body":"to go into that in this episode,"},{"speaker":"More Resources","startTime":424.44,"endTime":427.32,"body":"but I do have a great YouTube"},{"speaker":"More Resources","startTime":424.44,"endTime":427.32,"body":"video that I'm gonna link to in"},{"speaker":"More Resources","startTime":427.32,"endTime":432.33,"body":"the show notes. Plus, I have a"},{"speaker":"More Resources","startTime":427.32,"endTime":432.33,"body":"great podcast brand guide that I"},{"speaker":"More Resources","startTime":432.33,"endTime":436.8,"body":"created in 2022. So If you want"},{"speaker":"More Resources","startTime":432.33,"endTime":436.8,"body":"a little bit more help with"},{"speaker":"More Resources","startTime":436.8,"endTime":440.94,"body":"tying the different pieces of"},{"speaker":"More Resources","startTime":436.8,"endTime":440.94,"body":"your brand together, those are"},{"speaker":"More Resources","startTime":440.94,"endTime":442.59000000000003,"body":"all going to be super helpful."},{"speaker":"More Resources","startTime":440.94,"endTime":442.59000000000003,"body":"So again,"},{"speaker":"More Resources","startTime":442.83,"endTime":447.03000000000003,"body":"KrystalProffitt.com/episode350"},{"speaker":"More Resources","startTime":442.83,"endTime":447.03000000000003,"body":"is where you're going to find"},{"speaker":"More Resources","startTime":447.33,"endTime":449.88,"body":"all the resources and of course,"},{"speaker":"More Resources","startTime":447.33,"endTime":449.88,"body":"all the things that we're"},{"speaker":"More Resources","startTime":449.88,"endTime":454.89,"body":"talking about here in this"},{"speaker":"More Resources","startTime":449.88,"endTime":454.89,"body":"episode. So now, let's start"},{"speaker":"More Resources","startTime":454.89,"endTime":459.75,"body":"with some of the reasons why I"},{"speaker":"More Resources","startTime":454.89,"endTime":459.75,"body":"think that people really get"},{"speaker":"More Resources","startTime":459.75,"endTime":463.17,"body":"stuck in creating the strategy"},{"speaker":"More Resources","startTime":459.75,"endTime":463.17,"body":"we talked about earlier, you're"},{"speaker":"More Resources","startTime":463.17,"endTime":466.98,"body":"in this survive like fight or"},{"speaker":"More Resources","startTime":463.17,"endTime":466.98,"body":"flight mode, when you first"},{"speaker":"More Resources","startTime":466.98,"endTime":470.07,"body":"start creating content, if it's"},{"speaker":"More Resources","startTime":466.98,"endTime":470.07,"body":"something that's brand new to"},{"speaker":"More Resources","startTime":470.07,"endTime":473.28000000000003,"body":"you. 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And how can"},{"speaker":"More Resources","startTime":617.37,"endTime":620.97,"body":"I reverse engineer that"},{"speaker":"More Resources","startTime":617.37,"endTime":620.97,"body":"information like from my own"},{"speaker":"More Resources","startTime":621.15,"endTime":626.61,"body":"consumer behavior habits, and"},{"speaker":"More Resources","startTime":621.15,"endTime":626.61,"body":"translate that into what I can"},{"speaker":"More Resources","startTime":626.61,"endTime":630.87,"body":"do in my own content to make"},{"speaker":"More Resources","startTime":626.61,"endTime":630.87,"body":"people want to share it to make"},{"speaker":"More Resources","startTime":630.87,"endTime":636.6600000000001,"body":"it bingeable content to make it"},{"speaker":"More Resources","startTime":630.87,"endTime":636.6600000000001,"body":"where they are the loyal fans,"},{"speaker":"More Resources","startTime":636.69,"endTime":641.13,"body":"right? The loyal fans that are"},{"speaker":"More Resources","startTime":636.69,"endTime":641.13,"body":"saying Krystal is a fantastic"},{"speaker":"More Resources","startTime":641.13,"endTime":645.84,"body":"content strategist. She is the"},{"speaker":"More Resources","startTime":641.13,"endTime":645.84,"body":"person that you need to go to if"},{"speaker":"More Resources","startTime":645.84,"endTime":649.53,"body":"you want to know how to podcast"},{"speaker":"More Resources","startTime":645.84,"endTime":649.53,"body":"strategically, or how to tie"},{"speaker":"More Resources","startTime":649.65,"endTime":652.65,"body":"your podcast and your YouTube"},{"speaker":"More Resources","startTime":649.65,"endTime":652.65,"body":"channel and your email marketing"},{"speaker":"More Resources","startTime":652.65,"endTime":656.46,"body":"and your social all together."},{"speaker":"More Resources","startTime":652.65,"endTime":656.46,"body":"These are the goals that I have"},{"speaker":"More Resources","startTime":656.67,"endTime":660.54,"body":"in my content. And I can make"},{"speaker":"More Resources","startTime":656.67,"endTime":660.54,"body":"that happen by using some of the"},{"speaker":"More Resources","startTime":660.54,"endTime":662.55,"body":"strategies that I'm gonna share"},{"speaker":"More Resources","startTime":660.54,"endTime":662.55,"body":"with you today."},{"speaker":"1. End Goal","startTime":663.03,"endTime":665.37,"body":"So number one, all"},{"speaker":"1. End Goal","startTime":663.03,"endTime":665.37,"body":"right, are you if you're taking"},{"speaker":"1. End Goal","startTime":665.37,"endTime":669.45,"body":"notes, start taking notes. If"},{"speaker":"1. End Goal","startTime":665.37,"endTime":669.45,"body":"you're not, that's fine, they're"},{"speaker":"1. End Goal","startTime":669.45,"endTime":672.3,"body":"all going to be linked in the"},{"speaker":"1. End Goal","startTime":669.45,"endTime":672.3,"body":"show notes. So don't worry about"},{"speaker":"1. End Goal","startTime":672.3,"endTime":674.91,"body":"it. If you're on the treadmill,"},{"speaker":"1. End Goal","startTime":672.3,"endTime":674.91,"body":"if you're driving and you're"},{"speaker":"1. End Goal","startTime":674.91,"endTime":677.79,"body":"like crystal, I can't take notes"},{"speaker":"1. End Goal","startTime":674.91,"endTime":677.79,"body":"right now. totally fun. They're"},{"speaker":"1. End Goal","startTime":677.79,"endTime":681.87,"body":"gonna all be in the show notes."},{"speaker":"1. End Goal","startTime":677.79,"endTime":681.87,"body":"But this is the point where we"},{"speaker":"1. End Goal","startTime":681.87,"endTime":684.6,"body":"are going to get down and dirty"},{"speaker":"1. End Goal","startTime":681.87,"endTime":684.6,"body":"with all the things that we need"},{"speaker":"1. End Goal","startTime":684.6,"endTime":691.08,"body":"to cover. So number one, you"},{"speaker":"1. End Goal","startTime":684.6,"endTime":691.08,"body":"have to think about the end goal"},{"speaker":"1. End Goal","startTime":691.14,"endTime":695.64,"body":"of whatever it is that you're"},{"speaker":"1. End Goal","startTime":691.14,"endTime":695.64,"body":"creating. before. And I have"},{"speaker":"1. End Goal","startTime":695.64,"endTime":699.87,"body":"this like in capital letters,"},{"speaker":"1. End Goal","startTime":695.64,"endTime":699.87,"body":"it's bolded in my outline right"},{"speaker":"1. End Goal","startTime":699.87,"endTime":706.44,"body":"here in front of me, before you"},{"speaker":"1. End Goal","startTime":699.87,"endTime":706.44,"body":"ever start creating, recording,"},{"speaker":"1. End Goal","startTime":706.65,"endTime":710.79,"body":"or anything, whatever content"},{"speaker":"1. End Goal","startTime":706.65,"endTime":710.79,"body":"you're creating, what is your"},{"speaker":"1. End Goal","startTime":710.79,"endTime":715.83,"body":"goal? What is your end goal?"},{"speaker":"1. End Goal","startTime":710.79,"endTime":715.83,"body":"Like today? I decided before I"},{"speaker":"1. End Goal","startTime":715.83,"endTime":719.19,"body":"started before I hit record,"},{"speaker":"1. End Goal","startTime":715.83,"endTime":719.19,"body":"before I finished prepping my"},{"speaker":"1. End Goal","startTime":719.19,"endTime":724.53,"body":"outline for today. I said, What"},{"speaker":"1. End Goal","startTime":719.19,"endTime":724.53,"body":"is the end goal of this piece of"},{"speaker":"1. End Goal","startTime":724.53,"endTime":728.34,"body":"content? And I'll just be really"},{"speaker":"1. End Goal","startTime":724.53,"endTime":728.34,"body":"honest with you. Today's goal"},{"speaker":"1. End Goal","startTime":728.37,"endTime":731.85,"body":"for this episode is to share"},{"speaker":"1. End Goal","startTime":728.37,"endTime":731.85,"body":"with you some foundational"},{"speaker":"1. End Goal","startTime":731.85,"endTime":735.24,"body":"principles that I'm going to"},{"speaker":"1. End Goal","startTime":731.85,"endTime":735.24,"body":"turn into Do a few YouTube"},{"speaker":"1. End Goal","startTime":735.24,"endTime":739.5,"body":"videos coming up down the line."},{"speaker":"1. End Goal","startTime":735.24,"endTime":739.5,"body":"So just be prepared like this"},{"speaker":"1. End Goal","startTime":739.53,"endTime":745.32,"body":"information is the long form"},{"speaker":"1. End Goal","startTime":739.53,"endTime":745.32,"body":"piece of content that I am going"},{"speaker":"1. End Goal","startTime":745.32,"endTime":749.7,"body":"to break down into bite sized"},{"speaker":"1. End Goal","startTime":745.32,"endTime":749.7,"body":"pieces and use that on my"},{"speaker":"1. End Goal","startTime":749.7,"endTime":753.54,"body":"YouTube channel. That is my goal"},{"speaker":"1. End Goal","startTime":749.7,"endTime":753.54,"body":"for today. This is how I'm being"},{"speaker":"1. End Goal","startTime":753.57,"endTime":758.13,"body":"strategic today. But it's also"},{"speaker":"1. End Goal","startTime":753.57,"endTime":758.13,"body":"educating you on something that"},{"speaker":"1. End Goal","startTime":758.16,"endTime":761.34,"body":"I get asked about a lot I do I"},{"speaker":"1. End Goal","startTime":758.16,"endTime":761.34,"body":"always get asked about"},{"speaker":"1. End Goal","startTime":761.34,"endTime":764.58,"body":"repurposing batching, content"},{"speaker":"1. End Goal","startTime":761.34,"endTime":764.58,"body":"strategy, all those things. And"},{"speaker":"1. End Goal","startTime":764.58,"endTime":769.59,"body":"so when I'm thinking about my"},{"speaker":"1. End Goal","startTime":764.58,"endTime":769.59,"body":"goal today, this is my purpose"},{"speaker":"1. End Goal","startTime":769.62,"endTime":772.95,"body":"like, and I want you to ask"},{"speaker":"1. End Goal","startTime":769.62,"endTime":772.95,"body":"yourself next time you sit down,"},{"speaker":"1. End Goal","startTime":773.22,"endTime":776.79,"body":"before you start recording"},{"speaker":"1. End Goal","startTime":773.22,"endTime":776.79,"body":"before you set up your tripod to"},{"speaker":"1. End Goal","startTime":776.79,"endTime":780.21,"body":"record a YouTube video, before"},{"speaker":"1. End Goal","startTime":776.79,"endTime":780.21,"body":"you get your microphone"},{"speaker":"1. End Goal","startTime":780.21,"endTime":783.51,"body":"situated, you got your water"},{"speaker":"1. End Goal","startTime":780.21,"endTime":783.51,"body":"next to you record your podcast,"},{"speaker":"1. End Goal","startTime":783.75,"endTime":787.65,"body":"just ask yourself that question."},{"speaker":"1. End Goal","startTime":783.75,"endTime":787.65,"body":"What is the purpose? What is the"},{"speaker":"1. End Goal","startTime":787.65,"endTime":791.76,"body":"purpose of today? Maybe it's"},{"speaker":"1. End Goal","startTime":787.65,"endTime":791.76,"body":"making a connection. Maybe it's"},{"speaker":"1. End Goal","startTime":791.76,"endTime":794.04,"body":"talking about something that"},{"speaker":"1. End Goal","startTime":791.76,"endTime":794.04,"body":"you've never talked about on"},{"speaker":"1. End Goal","startTime":794.04,"endTime":797.04,"body":"your show before that has"},{"speaker":"1. End Goal","startTime":794.04,"endTime":797.04,"body":"multiple times been the reason"},{"speaker":"1. End Goal","startTime":797.22,"endTime":801.3,"body":"why I'm recording an episode."},{"speaker":"1. End Goal","startTime":797.22,"endTime":801.3,"body":"It's not that I love the content"},{"speaker":"1. End Goal","startTime":801.6,"endTime":804.72,"body":"that I needed to create. It's"},{"speaker":"1. End Goal","startTime":801.6,"endTime":804.72,"body":"simply that I got asked about it"},{"speaker":"1. End Goal","startTime":804.72,"endTime":807.3,"body":"so much by people in the"},{"speaker":"1. End Goal","startTime":804.72,"endTime":807.3,"body":"audience. I'm like, I can't"},{"speaker":"1. End Goal","startTime":807.3,"endTime":809.91,"body":"ignore this, like people are"},{"speaker":"1. End Goal","startTime":807.3,"endTime":809.91,"body":"asking me to talk about it, I"},{"speaker":"1. End Goal","startTime":809.91,"endTime":813.51,"body":"need to talk about it, you can"},{"speaker":"1. End Goal","startTime":809.91,"endTime":813.51,"body":"have so many different reasons"},{"speaker":"1. End Goal","startTime":813.69,"endTime":817.65,"body":"why you are creating a piece of"},{"speaker":"1. End Goal","startTime":813.69,"endTime":817.65,"body":"content, but you have to have a"},{"speaker":"1. End Goal","startTime":817.65,"endTime":822.0,"body":"goal. It's not enough to just"},{"speaker":"1. End Goal","startTime":817.65,"endTime":822.0,"body":"say, This is my overarching goal"},{"speaker":"1. End Goal","startTime":822.0,"endTime":825.18,"body":"for my entire podcast, my entire"},{"speaker":"1. End Goal","startTime":822.0,"endTime":825.18,"body":"YouTube channel, you need to"},{"speaker":"1. End Goal","startTime":825.18,"endTime":829.74,"body":"have individual goals for every"},{"speaker":"1. End Goal","startTime":825.18,"endTime":829.74,"body":"piece of content, every single"},{"speaker":"1. End Goal","startTime":829.74,"endTime":831.0600000000001,"body":"one. So that's number one."},{"speaker":"2. CTAs","startTime":831.66,"endTime":835.008,"body":"Number two, you have to"},{"speaker":"2. CTAs","startTime":831.66,"endTime":835.008,"body":"establish where you want people"},{"speaker":"2. CTAs","startTime":835.069,"endTime":838.236,"body":"to go after they're done"},{"speaker":"2. CTAs","startTime":835.069,"endTime":838.236,"body":"consuming your content. And"},{"speaker":"2. CTAs","startTime":838.297,"endTime":841.95,"body":"we've talked about calls to"},{"speaker":"2. CTAs","startTime":838.297,"endTime":841.95,"body":"actions before and I am going to"},{"speaker":"2. CTAs","startTime":842.011,"endTime":845.542,"body":"link to a few great resources in"},{"speaker":"2. CTAs","startTime":842.011,"endTime":845.542,"body":"the show notes. So again,"},{"speaker":"2. CTAs","startTime":845.603,"endTime":849.5,"body":"KrystalProffitt.com/episode350."},{"speaker":"2. CTAs","startTime":845.603,"endTime":849.5,"body":"But you have to decide where are"},{"speaker":"2. CTAs","startTime":849.561,"endTime":853.215,"body":"you going to send people, y'all"},{"speaker":"2. CTAs","startTime":849.561,"endTime":853.215,"body":"it's simple. I just told you"},{"speaker":"2. CTAs","startTime":853.276,"endTime":856.807,"body":"where I want to send you all I"},{"speaker":"2. CTAs","startTime":853.276,"endTime":856.807,"body":"told you, I gave you my web"},{"speaker":"2. CTAs","startTime":856.868,"endTime":859.6080000000001,"body":"address, like"},{"speaker":"2. CTAs","startTime":856.868,"endTime":859.6080000000001,"body":"KrystalProffitt.com/episode350."},{"speaker":"2. CTAs","startTime":859.669,"endTime":863.322,"body":"I give you that information."},{"speaker":"2. CTAs","startTime":859.669,"endTime":863.322,"body":"Because one, I want you to have"},{"speaker":"2. CTAs","startTime":863.383,"endTime":867.219,"body":"extra value added resources. I"},{"speaker":"2. CTAs","startTime":863.383,"endTime":867.219,"body":"told you, I'm gonna link to some"},{"speaker":"2. CTAs","startTime":867.28,"endTime":871.055,"body":"podcast episodes, some YouTube"},{"speaker":"2. CTAs","startTime":867.28,"endTime":871.055,"body":"videos, I'm going to share what"},{"speaker":"2. CTAs","startTime":871.116,"endTime":874.892,"body":"we're talking about here today."},{"speaker":"2. CTAs","startTime":871.116,"endTime":874.892,"body":"That's all going to live on my"},{"speaker":"2. CTAs","startTime":874.952,"endTime":878.667,"body":"website. But the other thing is,"},{"speaker":"2. CTAs","startTime":874.952,"endTime":878.667,"body":"is part of the strategy is I"},{"speaker":"2. CTAs","startTime":878.728,"endTime":882.625,"body":"would love it if you would join"},{"speaker":"2. CTAs","startTime":878.728,"endTime":882.625,"body":"my email list or go check out my"},{"speaker":"2. CTAs","startTime":882.6850000000001,"endTime":886.582,"body":"YouTube channel if you've never"},{"speaker":"2. CTAs","startTime":882.6850000000001,"endTime":886.582,"body":"been there before. Or go look at"},{"speaker":"2. CTAs","startTime":886.643,"endTime":889.871,"body":"my book, I have a book on"},{"speaker":"2. CTAs","startTime":886.643,"endTime":889.871,"body":"Amazon. It's called Start a"},{"speaker":"2. CTAs","startTime":889.931,"endTime":893.585,"body":"binge worthy podcast. And it's"},{"speaker":"2. CTAs","startTime":889.931,"endTime":893.585,"body":"one of the lowest things that"},{"speaker":"2. CTAs","startTime":893.646,"endTime":897.421,"body":"you can purchase. If you want to"},{"speaker":"2. CTAs","startTime":893.646,"endTime":897.421,"body":"learn from me. If you're like"},{"speaker":"2. CTAs","startTime":897.482,"endTime":901.44,"body":"crystal, you know, your programs"},{"speaker":"2. CTAs","startTime":897.482,"endTime":901.44,"body":"too expensive, or I can't afford"},{"speaker":"2. CTAs","startTime":901.501,"endTime":905.276,"body":"coaching. Well, that's when I"},{"speaker":"2. CTAs","startTime":901.501,"endTime":905.276,"body":"tell people I have a book that's"},{"speaker":"2. CTAs","startTime":905.337,"endTime":909.294,"body":"less than $20 on Amazon. It's an"},{"speaker":"2. CTAs","startTime":905.337,"endTime":909.294,"body":"audiobook. It's an ebook. It's a"},{"speaker":"2. CTAs","startTime":909.355,"endTime":912.704,"body":"paperback book, whatever choice"},{"speaker":"2. CTAs","startTime":909.355,"endTime":912.704,"body":"you have, like, that is"},{"speaker":"2. CTAs","startTime":912.765,"endTime":916.54,"body":"literally the cheapest way that"},{"speaker":"2. CTAs","startTime":912.765,"endTime":916.54,"body":"you could work for me or learn"},{"speaker":"2. CTAs","startTime":916.601,"endTime":920.072,"body":"from me work for me, work from"},{"speaker":"2. CTAs","startTime":916.601,"endTime":920.072,"body":"me, no, no, learn from me."},{"speaker":"2. CTAs","startTime":920.133,"endTime":924.03,"body":"That's what I was trying to say."},{"speaker":"2. CTAs","startTime":920.133,"endTime":924.03,"body":"But this is what I'm doing. I'm"},{"speaker":"2. CTAs","startTime":924.091,"endTime":927.866,"body":"calling you inviting you to my"},{"speaker":"2. CTAs","startTime":924.091,"endTime":927.866,"body":"website, so that you can decide"},{"speaker":"2. CTAs","startTime":927.927,"endTime":931.58,"body":"the next part of your journey"},{"speaker":"2. CTAs","startTime":927.927,"endTime":931.58,"body":"with me, because there's a lot"},{"speaker":"2. CTAs","startTime":931.641,"endTime":935.538,"body":"of options there. So this is my"},{"speaker":"2. CTAs","startTime":931.641,"endTime":935.538,"body":"call to action in all my podcast"},{"speaker":"2. CTAs","startTime":935.599,"endTime":939.4350000000001,"body":"episodes. In most of my YouTube"},{"speaker":"2. CTAs","startTime":935.599,"endTime":939.4350000000001,"body":"channel, I'm simply saying make"},{"speaker":"2. CTAs","startTime":939.496,"endTime":943.21,"body":"sure you subscribe and hit the"},{"speaker":"2. CTAs","startTime":939.496,"endTime":943.21,"body":"like button on this video that"},{"speaker":"2. CTAs","startTime":943.271,"endTime":946.742,"body":"does a few other things that"},{"speaker":"2. CTAs","startTime":943.271,"endTime":946.742,"body":"notifies people whenever new"},{"speaker":"2. CTAs","startTime":946.803,"endTime":950.456,"body":"episodes are out just like on"},{"speaker":"2. CTAs","startTime":946.803,"endTime":950.456,"body":"the podcast, but also the head"},{"speaker":"2. CTAs","startTime":950.517,"endTime":954.353,"body":"telling people to hit the like"},{"speaker":"2. CTAs","startTime":950.517,"endTime":954.353,"body":"button and make a comment, boost"},{"speaker":"2. CTAs","startTime":954.414,"endTime":958.189,"body":"that video up in the algorithm."},{"speaker":"2. CTAs","startTime":954.414,"endTime":958.189,"body":"And hopefully more people will"},{"speaker":"2. CTAs","startTime":958.25,"endTime":961.66,"body":"be able to see it because"},{"speaker":"2. CTAs","startTime":958.25,"endTime":961.66,"body":"somebody liked it and somebody"},{"speaker":"2. CTAs","startTime":961.721,"endTime":965.496,"body":"commented on it. So this is why"},{"speaker":"2. CTAs","startTime":961.721,"endTime":965.496,"body":"calls to action are important."},{"speaker":"2. CTAs","startTime":965.557,"endTime":969.21,"body":"So you have to decide before you"},{"speaker":"2. CTAs","startTime":965.557,"endTime":969.21,"body":"start recording. Where am I"},{"speaker":"2. CTAs","startTime":969.271,"endTime":973.168,"body":"going to send people? What am I"},{"speaker":"2. CTAs","startTime":969.271,"endTime":973.168,"body":"going to ask them to do? Are you"},{"speaker":"2. CTAs","startTime":973.229,"endTime":976.943,"body":"going to ask them to follow you"},{"speaker":"2. CTAs","startTime":973.229,"endTime":976.943,"body":"on Instagram send you a DM of"},{"speaker":"2. CTAs","startTime":977.004,"endTime":980.719,"body":"their biggest takeaway? Are you"},{"speaker":"2. CTAs","startTime":977.004,"endTime":980.719,"body":"going to say join my Facebook"},{"speaker":"2. CTAs","startTime":980.78,"endTime":984.189,"body":"group? Are you going to say you"},{"speaker":"2. CTAs","startTime":980.78,"endTime":984.189,"body":"know, send me a tweet on"},{"speaker":"2. CTAs","startTime":984.25,"endTime":987.965,"body":"Twitter. Like there's so many"},{"speaker":"2. CTAs","startTime":984.25,"endTime":987.965,"body":"different calls to actions. And"},{"speaker":"2. CTAs","startTime":988.025,"endTime":991.9830000000001,"body":"I have a great resource that I'm"},{"speaker":"2. CTAs","startTime":988.025,"endTime":991.9830000000001,"body":"gonna link to in the show notes,"},{"speaker":"2. CTAs","startTime":992.044,"endTime":995.454,"body":"but it's all about calls to"},{"speaker":"2. CTAs","startTime":992.044,"endTime":995.454,"body":"actions that you can make in"},{"speaker":"2. CTAs","startTime":995.515,"endTime":999.29,"body":"your content and I want you to"},{"speaker":"2. CTAs","startTime":995.515,"endTime":999.29,"body":"grab that if calls to action or"},{"speaker":"2. CTAs","startTime":999.351,"endTime":1002.944,"body":"something that you're like I"},{"speaker":"2. CTAs","startTime":999.351,"endTime":1002.944,"body":"want to get better at that. Go"},{"speaker":"2. CTAs","startTime":1003.004,"endTime":1006.597,"body":"check that out. It'll be linked"},{"speaker":"2. CTAs","startTime":1003.004,"endTime":1006.597,"body":"in the show notes. Okay, so"},{"speaker":"2. CTAs","startTime":1006.658,"endTime":1010.19,"body":"that's number two calls to"},{"speaker":"2. CTAs","startTime":1006.658,"endTime":1010.19,"body":"action. Super, super important."},{"speaker":"3. No Awkwardness","startTime":1010.19,"endTime":1013.18,"body":"Number three,"},{"speaker":"3. No Awkwardness","startTime":1010.19,"endTime":1013.18,"body":"ah, this is the one where people"},{"speaker":"3. No Awkwardness","startTime":1013.245,"endTime":1017.145,"body":"it gets awkward. Okay. Awkward"},{"speaker":"3. No Awkwardness","startTime":1013.245,"endTime":1017.145,"body":"is one of the words in number"},{"speaker":"3. No Awkwardness","startTime":1017.21,"endTime":1021.045,"body":"three. I want you to know how to"},{"speaker":"3. No Awkwardness","startTime":1017.21,"endTime":1021.045,"body":"weave everything into your"},{"speaker":"3. No Awkwardness","startTime":1021.11,"endTime":1024.685,"body":"content without it feeling"},{"speaker":"3. No Awkwardness","startTime":1021.11,"endTime":1024.685,"body":"forced or salesy or awkward."},{"speaker":"3. No Awkwardness","startTime":1024.75,"endTime":1028.7150000000001,"body":"This I mean it's professional"},{"speaker":"3. No Awkwardness","startTime":1024.75,"endTime":1028.7150000000001,"body":"stuff. Selling one on one. Yes,"},{"speaker":"3. No Awkwardness","startTime":1028.78,"endTime":1032.745,"body":"that is a course that I took."},{"speaker":"3. No Awkwardness","startTime":1028.78,"endTime":1032.745,"body":"Like it was like sales. I think"},{"speaker":"3. No Awkwardness","startTime":1032.81,"endTime":1036.8400000000001,"body":"it was professional selling one"},{"speaker":"3. No Awkwardness","startTime":1032.81,"endTime":1036.8400000000001,"body":"on one. And then I had to take"},{"speaker":"3. No Awkwardness","startTime":1036.905,"endTime":1040.87,"body":"the next one. This was in my my"},{"speaker":"3. No Awkwardness","startTime":1036.905,"endTime":1040.87,"body":"marketing degree, Texas State"},{"speaker":"3. No Awkwardness","startTime":1040.935,"endTime":1044.835,"body":"University shout out eat him up"},{"speaker":"3. No Awkwardness","startTime":1040.935,"endTime":1044.835,"body":"cats. But this is one of the"},{"speaker":"3. No Awkwardness","startTime":1044.9,"endTime":1048.605,"body":"things that we had to learn."},{"speaker":"3. No Awkwardness","startTime":1044.9,"endTime":1048.605,"body":"It's like how do you do this"},{"speaker":"3. No Awkwardness","startTime":1048.67,"endTime":1052.505,"body":"without it being forced or"},{"speaker":"3. No Awkwardness","startTime":1048.67,"endTime":1052.505,"body":"salesy or awkward. And I have to"},{"speaker":"3. No Awkwardness","startTime":1052.5700000000002,"endTime":1056.5349999999999,"body":"tell you, when I first learned"},{"speaker":"3. No Awkwardness","startTime":1052.5700000000002,"endTime":1056.5349999999999,"body":"this, I had no idea what I was"},{"speaker":"3. No Awkwardness","startTime":1056.6,"endTime":1060.6309999999999,"body":"doing. I didn't understand the"},{"speaker":"3. No Awkwardness","startTime":1056.6,"endTime":1060.6309999999999,"body":"class, I was just trying to get"},{"speaker":"3. No Awkwardness","startTime":1060.696,"endTime":1064.661,"body":"an A in the class because I'm an"},{"speaker":"3. No Awkwardness","startTime":1060.696,"endTime":1064.661,"body":"overachiever. Right? At that"},{"speaker":"3. No Awkwardness","startTime":1064.726,"endTime":1068.951,"body":"point, I think I might have just"},{"speaker":"3. No Awkwardness","startTime":1064.726,"endTime":1068.951,"body":"been trying to get a B. I wasn't"},{"speaker":"3. No Awkwardness","startTime":1069.016,"endTime":1073.241,"body":"as ambitious in college as I was"},{"speaker":"3. No Awkwardness","startTime":1069.016,"endTime":1073.241,"body":"in high school, but I was having"},{"speaker":"3. No Awkwardness","startTime":1073.306,"endTime":1077.466,"body":"a lot more fun in college. But I"},{"speaker":"3. No Awkwardness","startTime":1073.306,"endTime":1077.466,"body":"just remember sitting there and"},{"speaker":"3. No Awkwardness","startTime":1077.531,"endTime":1081.496,"body":"thinking, I'm never gonna be"},{"speaker":"3. No Awkwardness","startTime":1077.531,"endTime":1081.496,"body":"able to I'm not going to be good"},{"speaker":"3. No Awkwardness","startTime":1081.5610000000001,"endTime":1085.201,"body":"at this. I'm not gonna be I"},{"speaker":"3. No Awkwardness","startTime":1081.5610000000001,"endTime":1085.201,"body":"don't I don't know how to do"},{"speaker":"3. No Awkwardness","startTime":1085.266,"endTime":1088.841,"body":"this without being awkward,"},{"speaker":"3. No Awkwardness","startTime":1085.266,"endTime":1088.841,"body":"because I had seen used car"},{"speaker":"3. No Awkwardness","startTime":1088.906,"endTime":1092.871,"body":"salesmen. And I had seen other"},{"speaker":"3. No Awkwardness","startTime":1088.906,"endTime":1092.871,"body":"people that have clipboards at"},{"speaker":"3. No Awkwardness","startTime":1092.9360000000001,"endTime":1096.966,"body":"the mall that you run away from,"},{"speaker":"3. No Awkwardness","startTime":1092.9360000000001,"endTime":1096.966,"body":"I was like, oh, that's what a"},{"speaker":"3. No Awkwardness","startTime":1097.031,"endTime":1100.866,"body":"salesperson is. I didn't have"},{"speaker":"3. No Awkwardness","startTime":1097.031,"endTime":1100.866,"body":"the bigger picture of No, no,"},{"speaker":"3. No Awkwardness","startTime":1100.931,"endTime":1104.8310000000001,"body":"selling could be just selling"},{"speaker":"3. No Awkwardness","startTime":1100.931,"endTime":1104.8310000000001,"body":"someone on an idea. Let's like"},{"speaker":"3. No Awkwardness","startTime":1104.896,"endTime":1108.797,"body":"just backtrack to just a second"},{"speaker":"3. No Awkwardness","startTime":1104.896,"endTime":1108.797,"body":"ago. I told you all about my"},{"speaker":"3. No Awkwardness","startTime":1108.862,"endTime":1113.022,"body":"book. I don't usually talk about"},{"speaker":"3. No Awkwardness","startTime":1108.862,"endTime":1113.022,"body":"my book too much right? Start a"},{"speaker":"3. No Awkwardness","startTime":1113.087,"endTime":1117.0520000000001,"body":"binge worthy podcast it's been"},{"speaker":"3. No Awkwardness","startTime":1113.087,"endTime":1117.0520000000001,"body":"out for. It'll be two years in"},{"speaker":"3. No Awkwardness","startTime":1117.117,"endTime":1120.757,"body":"October, that since it was"},{"speaker":"3. No Awkwardness","startTime":1117.117,"endTime":1120.757,"body":"published, and I kind of just"},{"speaker":"3. No Awkwardness","startTime":1120.8220000000001,"endTime":1125.047,"body":"wove it right naturally into the"},{"speaker":"3. No Awkwardness","startTime":1120.8220000000001,"endTime":1125.047,"body":"conversation. I told you what it"},{"speaker":"3. No Awkwardness","startTime":1125.112,"endTime":1129.142,"body":"was about where to find it, and"},{"speaker":"3. No Awkwardness","startTime":1125.112,"endTime":1129.142,"body":"why I think it would be a good"},{"speaker":"3. No Awkwardness","startTime":1129.2069999999999,"endTime":1132.9769999999999,"body":"fit for someone that is on a"},{"speaker":"3. No Awkwardness","startTime":1129.2069999999999,"endTime":1132.9769999999999,"body":"tight budget that was selling"},{"speaker":"3. No Awkwardness","startTime":1133.042,"endTime":1136.7469999999998,"body":"like that was that was me"},{"speaker":"3. No Awkwardness","startTime":1133.042,"endTime":1136.7469999999998,"body":"selling on this podcast. Was it"},{"speaker":"3. No Awkwardness","startTime":1136.812,"endTime":1140.842,"body":"awkward? No, I don't think so. I"},{"speaker":"3. No Awkwardness","startTime":1136.812,"endTime":1140.842,"body":"mean, I'm awkward anyway. But"},{"speaker":"3. No Awkwardness","startTime":1140.9070000000002,"endTime":1144.547,"body":"you know, it wasn't awkward on"},{"speaker":"3. No Awkwardness","startTime":1140.9070000000002,"endTime":1144.547,"body":"the scale of like, normal"},{"speaker":"3. No Awkwardness","startTime":1144.612,"endTime":1148.4470000000001,"body":"people's awkward, forced, I"},{"speaker":"3. No Awkwardness","startTime":1144.612,"endTime":1148.4470000000001,"body":"don't it fit in organically, it"},{"speaker":"3. No Awkwardness","startTime":1148.5120000000002,"endTime":1152.347,"body":"didn't feel forced. For me."},{"speaker":"3. No Awkwardness","startTime":1148.5120000000002,"endTime":1152.347,"body":"Hopefully it didn't feel forced"},{"speaker":"3. No Awkwardness","startTime":1152.412,"endTime":1156.443,"body":"to you. salesy. I don't know,"},{"speaker":"3. No Awkwardness","startTime":1152.412,"endTime":1156.443,"body":"this could be one of those. It's"},{"speaker":"3. No Awkwardness","startTime":1156.508,"endTime":1160.1480000000001,"body":"like up for debate. Maybe you're"},{"speaker":"3. No Awkwardness","startTime":1156.508,"endTime":1160.1480000000001,"body":"like, Oh, she's selling"},{"speaker":"3. No Awkwardness","startTime":1160.2130000000002,"endTime":1163.9180000000001,"body":"something here. But I wove it"},{"speaker":"3. No Awkwardness","startTime":1160.2130000000002,"endTime":1163.9180000000001,"body":"into it naturally, where it"},{"speaker":"3. No Awkwardness","startTime":1163.9830000000002,"endTime":1167.8829999999998,"body":"didn't feel awkward for me to"},{"speaker":"3. No Awkwardness","startTime":1163.9830000000002,"endTime":1167.8829999999998,"body":"say it, I was confident in it."},{"speaker":"3. No Awkwardness","startTime":1167.9479999999999,"endTime":1172.0430000000001,"body":"And I think that that's what's"},{"speaker":"3. No Awkwardness","startTime":1167.9479999999999,"endTime":1172.0430000000001,"body":"most important is when you're in"},{"speaker":"3. No Awkwardness","startTime":1172.1080000000002,"endTime":1175.813,"body":"your own content, feeling"},{"speaker":"3. No Awkwardness","startTime":1172.1080000000002,"endTime":1175.813,"body":"confident about the things that"},{"speaker":"3. No Awkwardness","startTime":1175.8780000000002,"endTime":1179.2579999999998,"body":"you have to offer to your"},{"speaker":"3. No Awkwardness","startTime":1175.8780000000002,"endTime":1179.2579999999998,"body":"audience. Is it one on one"},{"speaker":"3. No Awkwardness","startTime":1179.3229999999999,"endTime":1183.353,"body":"coaching is an online program is"},{"speaker":"3. No Awkwardness","startTime":1179.3229999999999,"endTime":1183.353,"body":"it just that you're trying to"},{"speaker":"3. No Awkwardness","startTime":1183.4180000000001,"endTime":1187.3829999999998,"body":"build your platform and you want"},{"speaker":"3. No Awkwardness","startTime":1183.4180000000001,"endTime":1187.3829999999998,"body":"people to come follow you on"},{"speaker":"3. No Awkwardness","startTime":1187.4479999999999,"endTime":1190.893,"body":"Instagram, or wherever it is,"},{"speaker":"3. No Awkwardness","startTime":1187.4479999999999,"endTime":1190.893,"body":"you've got to feel more"},{"speaker":"3. No Awkwardness","startTime":1190.958,"endTime":1194.663,"body":"confident in making these asks"},{"speaker":"3. No Awkwardness","startTime":1190.958,"endTime":1194.663,"body":"in your content. And we've"},{"speaker":"3. No Awkwardness","startTime":1194.728,"endTime":1198.7579999999998,"body":"talked about this before, you"},{"speaker":"3. No Awkwardness","startTime":1194.728,"endTime":1198.7579999999998,"body":"have to get people to take those"},{"speaker":"3. No Awkwardness","startTime":1198.8229999999999,"endTime":1202.594,"body":"baby steps with you. So that"},{"speaker":"3. No Awkwardness","startTime":1198.8229999999999,"endTime":1202.594,"body":"when you do make those bigger"},{"speaker":"3. No Awkwardness","startTime":1202.659,"endTime":1206.5590000000002,"body":"calls to action, you're selling"},{"speaker":"3. No Awkwardness","startTime":1202.659,"endTime":1206.5590000000002,"body":"an expensive product, you're"},{"speaker":"3. No Awkwardness","startTime":1206.6239999999998,"endTime":1210.589,"body":"selling an event, you're selling"},{"speaker":"3. No Awkwardness","startTime":1206.6239999999998,"endTime":1210.589,"body":"your book, you're doing your"},{"speaker":"3. No Awkwardness","startTime":1210.654,"endTime":1214.424,"body":"launch, whatever it is, they"},{"speaker":"3. No Awkwardness","startTime":1210.654,"endTime":1214.424,"body":"will be more likely to do it."},{"speaker":"3. No Awkwardness","startTime":1214.489,"endTime":1218.129,"body":"Because you've already made"},{"speaker":"3. No Awkwardness","startTime":1214.489,"endTime":1218.129,"body":"those calls to action in the"},{"speaker":"3. No Awkwardness","startTime":1218.194,"endTime":1222.094,"body":"past. So I want you to figure"},{"speaker":"3. No Awkwardness","startTime":1218.194,"endTime":1222.094,"body":"out what this looks like. It's"},{"speaker":"3. No Awkwardness","startTime":1222.159,"endTime":1225.799,"body":"gonna look different for"},{"speaker":"3. No Awkwardness","startTime":1222.159,"endTime":1225.799,"body":"everybody. You're how I talk on"},{"speaker":"3. No Awkwardness","startTime":1225.864,"endTime":1229.7640000000001,"body":"my show is not how other people"},{"speaker":"3. No Awkwardness","startTime":1225.864,"endTime":1229.7640000000001,"body":"talk on their podcast, how I"},{"speaker":"3. No Awkwardness","startTime":1229.8290000000002,"endTime":1233.924,"body":"talk on my YouTube videos, isn't"},{"speaker":"3. No Awkwardness","startTime":1229.8290000000002,"endTime":1233.924,"body":"how other people talk in their"},{"speaker":"3. No Awkwardness","startTime":1233.989,"endTime":1237.9540000000002,"body":"YouTube videos, it's all going"},{"speaker":"3. No Awkwardness","startTime":1233.989,"endTime":1237.9540000000002,"body":"to be different for everybody."},{"speaker":"3. No Awkwardness","startTime":1238.0189999999998,"endTime":1242.049,"body":"But the point is, you have to"},{"speaker":"3. No Awkwardness","startTime":1238.0189999999998,"endTime":1242.049,"body":"figure out what it looks like to"},{"speaker":"3. No Awkwardness","startTime":1242.114,"endTime":1245.949,"body":"weave calls to actions, and"},{"speaker":"3. No Awkwardness","startTime":1242.114,"endTime":1245.949,"body":"those big asks of your audience"},{"speaker":"3. No Awkwardness","startTime":1246.0140000000001,"endTime":1249.5900000000001,"body":"into your content, organically."},{"speaker":"3. No Awkwardness","startTime":1246.0140000000001,"endTime":1249.5900000000001,"body":"So that's number three."},{"speaker":"4. My Content Funnel","startTime":1249.5900000000001,"endTime":1251.8649999999998,"body":"Number"},{"speaker":"4. My Content Funnel","startTime":1249.5900000000001,"endTime":1251.8649999999998,"body":"four, the bigger picture and"},{"speaker":"4. My Content Funnel","startTime":1251.9299999999998,"endTime":1255.96,"body":"just the overall strategy for"},{"speaker":"4. My Content Funnel","startTime":1251.9299999999998,"endTime":1255.96,"body":"your content. So this is where I"},{"speaker":"4. My Content Funnel","startTime":1256.025,"endTime":1260.121,"body":"told you, I am going to walk you"},{"speaker":"4. My Content Funnel","startTime":1256.025,"endTime":1260.121,"body":"through my content funnel. And"},{"speaker":"4. My Content Funnel","startTime":1260.1860000000001,"endTime":1263.826,"body":"it's funny because I used to"},{"speaker":"4. My Content Funnel","startTime":1260.1860000000001,"endTime":1263.826,"body":"just call this my marketing"},{"speaker":"4. My Content Funnel","startTime":1263.891,"endTime":1267.402,"body":"funnel. But really, it is my"},{"speaker":"4. My Content Funnel","startTime":1263.891,"endTime":1267.402,"body":"full blown content funnel"},{"speaker":"4. My Content Funnel","startTime":1267.467,"endTime":1271.107,"body":"because it is how I create"},{"speaker":"4. My Content Funnel","startTime":1267.467,"endTime":1271.107,"body":"everything in my business and"},{"speaker":"4. My Content Funnel","startTime":1271.172,"endTime":1275.007,"body":"what it really looks like. So"},{"speaker":"4. My Content Funnel","startTime":1271.172,"endTime":1275.007,"body":"I'm going to walk you through"},{"speaker":"4. My Content Funnel","startTime":1275.0720000000001,"endTime":1278.908,"body":"this picture, it is an actual"},{"speaker":"4. My Content Funnel","startTime":1275.0720000000001,"endTime":1278.908,"body":"drawing, it's gonna be in the"},{"speaker":"4. My Content Funnel","startTime":1278.973,"endTime":1283.1329999999998,"body":"show notes. So you'll be able to"},{"speaker":"4. My Content Funnel","startTime":1278.973,"endTime":1283.1329999999998,"body":"see it y'all it is the simplest"},{"speaker":"4. My Content Funnel","startTime":1283.1979999999999,"endTime":1287.0990000000002,"body":"funnel you will ever see. And so"},{"speaker":"4. My Content Funnel","startTime":1283.1979999999999,"endTime":1287.0990000000002,"body":"for those of you listening,"},{"speaker":"4. My Content Funnel","startTime":1287.1640000000002,"endTime":1290.609,"body":"you're not looking at the"},{"speaker":"4. My Content Funnel","startTime":1287.1640000000002,"endTime":1290.609,"body":"picture. And you don't know"},{"speaker":"4. My Content Funnel","startTime":1290.674,"endTime":1294.6399999999999,"body":"exactly what a funnel is. I'm"},{"speaker":"4. My Content Funnel","startTime":1290.674,"endTime":1294.6399999999999,"body":"going to explain it to you like"},{"speaker":"4. My Content Funnel","startTime":1294.705,"endTime":1298.475,"body":"you've never seen a funnel in"},{"speaker":"4. My Content Funnel","startTime":1294.705,"endTime":1298.475,"body":"your life. It is where it is"},{"speaker":"4. My Content Funnel","startTime":1298.54,"endTime":1302.3760000000002,"body":"very a large expanded object at"},{"speaker":"4. My Content Funnel","startTime":1298.54,"endTime":1302.3760000000002,"body":"the top. And then as you go"},{"speaker":"4. My Content Funnel","startTime":1302.4409999999998,"endTime":1306.2759999999998,"body":"down, you journey down the"},{"speaker":"4. My Content Funnel","startTime":1302.4409999999998,"endTime":1306.2759999999998,"body":"funnel, it gets a lot smaller at"},{"speaker":"4. My Content Funnel","startTime":1306.341,"endTime":1310.306,"body":"the bottom. Well, I want you to"},{"speaker":"4. My Content Funnel","startTime":1306.341,"endTime":1310.306,"body":"imagine that that top of that"},{"speaker":"4. My Content Funnel","startTime":1310.371,"endTime":1314.467,"body":"funnel is possibly all of your"},{"speaker":"4. My Content Funnel","startTime":1310.371,"endTime":1314.467,"body":"free content that you're putting"},{"speaker":"4. My Content Funnel","startTime":1314.5320000000002,"endTime":1318.562,"body":"out into the world that you have"},{"speaker":"4. My Content Funnel","startTime":1314.5320000000002,"endTime":1318.562,"body":"no control over, right, I can"},{"speaker":"4. My Content Funnel","startTime":1318.627,"endTime":1322.723,"body":"put out podcast episodes. I can"},{"speaker":"4. My Content Funnel","startTime":1318.627,"endTime":1322.723,"body":"put out stuff on YouTube, I can"},{"speaker":"4. My Content Funnel","startTime":1322.788,"endTime":1326.8829999999998,"body":"do stuff on social media, I can"},{"speaker":"4. My Content Funnel","startTime":1322.788,"endTime":1326.8829999999998,"body":"guest on other podcast, I could"},{"speaker":"4. My Content Funnel","startTime":1326.9479999999999,"endTime":1331.109,"body":"do SEO really, really well. All"},{"speaker":"4. My Content Funnel","startTime":1326.9479999999999,"endTime":1331.109,"body":"of these There are things that I"},{"speaker":"4. My Content Funnel","startTime":1331.174,"endTime":1335.1390000000001,"body":"put out that as my free content,"},{"speaker":"4. My Content Funnel","startTime":1331.174,"endTime":1335.1390000000001,"body":"I have no control over it, I"},{"speaker":"4. My Content Funnel","startTime":1335.2040000000002,"endTime":1339.3649999999998,"body":"have no control over making you"},{"speaker":"4. My Content Funnel","startTime":1335.2040000000002,"endTime":1339.3649999999998,"body":"listen to this podcast episode I"},{"speaker":"4. My Content Funnel","startTime":1339.4299999999998,"endTime":1342.81,"body":"don't, because you could"},{"speaker":"4. My Content Funnel","startTime":1339.4299999999998,"endTime":1342.81,"body":"possibly have just stumbled"},{"speaker":"4. My Content Funnel","startTime":1342.875,"endTime":1346.906,"body":"here. And you would be what I"},{"speaker":"4. My Content Funnel","startTime":1342.875,"endTime":1346.906,"body":"consider cold traffic. Okay. And"},{"speaker":"4. My Content Funnel","startTime":1346.971,"endTime":1351.1309999999999,"body":"again, this is going to be a lot"},{"speaker":"4. My Content Funnel","startTime":1346.971,"endTime":1351.1309999999999,"body":"more helpful if you look at the"},{"speaker":"4. My Content Funnel","startTime":1351.196,"endTime":1355.2269999999999,"body":"picture, but just stick with me"},{"speaker":"4. My Content Funnel","startTime":1351.196,"endTime":1355.2269999999999,"body":"for a second, I wish you could"},{"speaker":"4. My Content Funnel","startTime":1355.292,"endTime":1359.127,"body":"see me right now I have my hands"},{"speaker":"4. My Content Funnel","startTime":1355.292,"endTime":1359.127,"body":"expanded out right here on"},{"speaker":"4. My Content Funnel","startTime":1359.192,"endTime":1363.027,"body":"either side of the microphone."},{"speaker":"4. My Content Funnel","startTime":1359.192,"endTime":1363.027,"body":"And it's like the top of the"},{"speaker":"4. My Content Funnel","startTime":1363.092,"endTime":1367.058,"body":"funnel. And I'm like, I'm doing"},{"speaker":"4. My Content Funnel","startTime":1363.092,"endTime":1367.058,"body":"this. So I hope you feel this"},{"speaker":"4. My Content Funnel","startTime":1367.123,"endTime":1371.2179999999998,"body":"energy coming through the mic."},{"speaker":"4. My Content Funnel","startTime":1367.123,"endTime":1371.2179999999998,"body":"I'm like making a funnel with my"},{"speaker":"4. My Content Funnel","startTime":1371.283,"endTime":1375.1840000000002,"body":"hands, and we're gonna go down."},{"speaker":"4. My Content Funnel","startTime":1371.283,"endTime":1375.1840000000002,"body":"But this is cold traffic. So"},{"speaker":"4. My Content Funnel","startTime":1375.2489999999998,"endTime":1379.214,"body":"this is everything that you're"},{"speaker":"4. My Content Funnel","startTime":1375.2489999999998,"endTime":1379.214,"body":"putting out content wise, this"},{"speaker":"4. My Content Funnel","startTime":1379.279,"endTime":1382.9850000000001,"body":"is where your free content"},{"speaker":"4. My Content Funnel","startTime":1379.279,"endTime":1382.9850000000001,"body":"lives. Now, as we move down to"},{"speaker":"4. My Content Funnel","startTime":1383.0500000000002,"endTime":1386.495,"body":"your warm traffic, these are"},{"speaker":"4. My Content Funnel","startTime":1383.0500000000002,"endTime":1386.495,"body":"more things where people"},{"speaker":"4. My Content Funnel","startTime":1386.56,"endTime":1390.0700000000002,"body":"actually have to take a step"},{"speaker":"4. My Content Funnel","startTime":1386.56,"endTime":1390.0700000000002,"body":"with you, they have to do"},{"speaker":"4. My Content Funnel","startTime":1390.1350000000002,"endTime":1393.841,"body":"something you're asking them"},{"speaker":"4. My Content Funnel","startTime":1390.1350000000002,"endTime":1393.841,"body":"there. Again, those calls to"},{"speaker":"4. My Content Funnel","startTime":1393.906,"endTime":1397.6109999999999,"body":"actions, you're asking them to"},{"speaker":"4. My Content Funnel","startTime":1393.906,"endTime":1397.6109999999999,"body":"do something, maybe you're"},{"speaker":"4. My Content Funnel","startTime":1397.676,"endTime":1401.4470000000001,"body":"asking them to opt in to your"},{"speaker":"4. My Content Funnel","startTime":1397.676,"endTime":1401.4470000000001,"body":"email list or join your free"},{"speaker":"4. My Content Funnel","startTime":1401.5120000000002,"endTime":1405.152,"body":"Facebook group, or something"},{"speaker":"4. My Content Funnel","startTime":1401.5120000000002,"endTime":1405.152,"body":"else that has to do with if"},{"speaker":"4. My Content Funnel","startTime":1405.217,"endTime":1408.7930000000001,"body":"you're running ads, then they"},{"speaker":"4. My Content Funnel","startTime":1405.217,"endTime":1408.7930000000001,"body":"actually have to click on"},{"speaker":"4. My Content Funnel","startTime":1408.8580000000002,"endTime":1412.888,"body":"something to take action. These"},{"speaker":"4. My Content Funnel","startTime":1408.8580000000002,"endTime":1412.888,"body":"are all this is the next step."},{"speaker":"4. My Content Funnel","startTime":1412.953,"endTime":1416.7240000000002,"body":"So it's like the lead magnets"},{"speaker":"4. My Content Funnel","startTime":1412.953,"endTime":1416.7240000000002,"body":"and some of the paid traffic"},{"speaker":"4. My Content Funnel","startTime":1416.7890000000002,"endTime":1420.4940000000001,"body":"that you would be putting out"},{"speaker":"4. My Content Funnel","startTime":1416.7890000000002,"endTime":1420.4940000000001,"body":"into the world whether it's"},{"speaker":"4. My Content Funnel","startTime":1420.5590000000002,"endTime":1424.4589999999998,"body":"Google ads, Facebook, Instagram"},{"speaker":"4. My Content Funnel","startTime":1420.5590000000002,"endTime":1424.4589999999998,"body":"ads, any of those, this is a"},{"speaker":"4. My Content Funnel","startTime":1424.524,"endTime":1428.23,"body":"little bit warmer, because"},{"speaker":"4. My Content Funnel","startTime":1424.524,"endTime":1428.23,"body":"you're trying to get people to"},{"speaker":"4. My Content Funnel","startTime":1428.295,"endTime":1432.2600000000002,"body":"take action. And then as you"},{"speaker":"4. My Content Funnel","startTime":1428.295,"endTime":1432.2600000000002,"body":"move further down the road, this"},{"speaker":"4. My Content Funnel","startTime":1432.3249999999998,"endTime":1436.4209999999998,"body":"is where I get like really silly"},{"speaker":"4. My Content Funnel","startTime":1432.3249999999998,"endTime":1436.4209999999998,"body":"with how I label people. So at"},{"speaker":"4. My Content Funnel","startTime":1436.4859999999999,"endTime":1440.2559999999999,"body":"the very top, you have cold"},{"speaker":"4. My Content Funnel","startTime":1436.4859999999999,"endTime":1440.2559999999999,"body":"traffic, warm traffic, then we"},{"speaker":"4. My Content Funnel","startTime":1440.321,"endTime":1444.417,"body":"have red hot traffic, okay. My"},{"speaker":"4. My Content Funnel","startTime":1440.321,"endTime":1444.417,"body":"red hot traffic is someone who's"},{"speaker":"4. My Content Funnel","startTime":1444.482,"endTime":1448.4470000000001,"body":"not just on my email list, but"},{"speaker":"4. My Content Funnel","startTime":1444.482,"endTime":1448.4470000000001,"body":"they opt in for the big things"},{"speaker":"4. My Content Funnel","startTime":1448.5120000000002,"endTime":1452.0230000000001,"body":"that I'm doing next. Not the"},{"speaker":"4. My Content Funnel","startTime":1448.5120000000002,"endTime":1452.0230000000001,"body":"biggest things, right? It"},{"speaker":"4. My Content Funnel","startTime":1452.0880000000002,"endTime":1456.0529999999999,"body":"doesn't mean they're buying my"},{"speaker":"4. My Content Funnel","startTime":1452.0880000000002,"endTime":1456.0529999999999,"body":"product. But maybe like my big"},{"speaker":"4. My Content Funnel","startTime":1456.118,"endTime":1460.083,"body":"program, profit podcasting. This"},{"speaker":"4. My Content Funnel","startTime":1456.118,"endTime":1460.083,"body":"is my, my, I can't even talk"},{"speaker":"4. My Content Funnel","startTime":1460.1480000000001,"endTime":1463.984,"body":"now, my digital course that"},{"speaker":"4. My Content Funnel","startTime":1460.1480000000001,"endTime":1463.984,"body":"teaches you how to start launch"},{"speaker":"4. My Content Funnel","startTime":1464.049,"endTime":1467.949,"body":"and market your podcast. But"},{"speaker":"4. My Content Funnel","startTime":1464.049,"endTime":1467.949,"body":"what is in this red hot traffic"},{"speaker":"4. My Content Funnel","startTime":1468.0140000000001,"endTime":1471.85,"body":"area is the people that are"},{"speaker":"4. My Content Funnel","startTime":1468.0140000000001,"endTime":1471.85,"body":"visiting my registration pages."},{"speaker":"4. My Content Funnel","startTime":1471.915,"endTime":1475.3600000000001,"body":"They're signing up for a"},{"speaker":"4. My Content Funnel","startTime":1471.915,"endTime":1475.3600000000001,"body":"masterclass or a webinar, or"},{"speaker":"4. My Content Funnel","startTime":1475.4250000000002,"endTime":1479.5210000000002,"body":"they're purchasing some of the"},{"speaker":"4. My Content Funnel","startTime":1475.4250000000002,"endTime":1479.5210000000002,"body":"smaller ticket items. So this is"},{"speaker":"4. My Content Funnel","startTime":1479.5859999999998,"endTime":1483.2910000000002,"body":"anybody that buys my book,"},{"speaker":"4. My Content Funnel","startTime":1479.5859999999998,"endTime":1483.2910000000002,"body":"someone that watches one of my"},{"speaker":"4. My Content Funnel","startTime":1483.3560000000002,"endTime":1487.127,"body":"live streams on YouTube, and"},{"speaker":"4. My Content Funnel","startTime":1483.3560000000002,"endTime":1487.127,"body":"they're not a casual visitor,"},{"speaker":"4. My Content Funnel","startTime":1487.192,"endTime":1491.1570000000002,"body":"there's someone that shows up"},{"speaker":"4. My Content Funnel","startTime":1487.192,"endTime":1491.1570000000002,"body":"all the time, they show up on a"},{"speaker":"4. My Content Funnel","startTime":1491.2220000000002,"endTime":1495.0569999999998,"body":"regular basis, it's the people"},{"speaker":"4. My Content Funnel","startTime":1491.2220000000002,"endTime":1495.0569999999998,"body":"that I can call by name from"},{"speaker":"4. My Content Funnel","startTime":1495.1219999999998,"endTime":1499.0230000000001,"body":"visiting my live stream every"},{"speaker":"4. My Content Funnel","startTime":1495.1219999999998,"endTime":1499.0230000000001,"body":"single week for multiple weeks"},{"speaker":"4. My Content Funnel","startTime":1499.0880000000002,"endTime":1502.598,"body":"in a row. That is my red hot"},{"speaker":"4. My Content Funnel","startTime":1499.0880000000002,"endTime":1502.598,"body":"traffic in my content and"},{"speaker":"4. My Content Funnel","startTime":1502.663,"endTime":1506.239,"body":"marketing funnel. And then"},{"speaker":"4. My Content Funnel","startTime":1502.663,"endTime":1506.239,"body":"underneath there is my lava."},{"speaker":"4. My Content Funnel","startTime":1506.304,"endTime":1510.1390000000001,"body":"Okay, now this I know, it's so"},{"speaker":"4. My Content Funnel","startTime":1506.304,"endTime":1510.1390000000001,"body":"silly, but I love this. So I"},{"speaker":"4. My Content Funnel","startTime":1510.2040000000002,"endTime":1514.17,"body":"have cold traffic, warm traffic,"},{"speaker":"4. My Content Funnel","startTime":1510.2040000000002,"endTime":1514.17,"body":"red hot traffic, and then we"},{"speaker":"4. My Content Funnel","startTime":1514.2350000000001,"endTime":1518.33,"body":"have lava. The reason why I call"},{"speaker":"4. My Content Funnel","startTime":1514.2350000000001,"endTime":1518.33,"body":"it lava is because it spreads."},{"speaker":"4. My Content Funnel","startTime":1518.395,"endTime":1522.556,"body":"So it's not just someone becomes"},{"speaker":"4. My Content Funnel","startTime":1518.395,"endTime":1522.556,"body":"a paying customer. And then all"},{"speaker":"4. My Content Funnel","startTime":1522.621,"endTime":1526.326,"body":"of a sudden there's this"},{"speaker":"4. My Content Funnel","startTime":1522.621,"endTime":1526.326,"body":"exchange of dollars. It's people"},{"speaker":"4. My Content Funnel","startTime":1526.391,"endTime":1530.161,"body":"yes, they become my clients,"},{"speaker":"4. My Content Funnel","startTime":1526.391,"endTime":1530.161,"body":"they become my students, they"},{"speaker":"4. My Content Funnel","startTime":1530.226,"endTime":1534.127,"body":"join my membership, whatever"},{"speaker":"4. My Content Funnel","startTime":1530.226,"endTime":1534.127,"body":"that looks like. But at the end"},{"speaker":"4. My Content Funnel","startTime":1534.192,"endTime":1538.092,"body":"of the day, that's not is what"},{"speaker":"4. My Content Funnel","startTime":1534.192,"endTime":1538.092,"body":"is most important. To me, the"},{"speaker":"4. My Content Funnel","startTime":1538.1570000000002,"endTime":1541.9279999999999,"body":"most important thing to me is"},{"speaker":"4. My Content Funnel","startTime":1538.1570000000002,"endTime":1541.9279999999999,"body":"that someone becomes a loyal"},{"speaker":"4. My Content Funnel","startTime":1541.993,"endTime":1546.0230000000001,"body":"fan, a raving fan, and that word"},{"speaker":"4. My Content Funnel","startTime":1541.993,"endTime":1546.0230000000001,"body":"of mouth starts. Because it's"},{"speaker":"4. My Content Funnel","startTime":1546.0880000000002,"endTime":1549.989,"body":"one thing for someone just to"},{"speaker":"4. My Content Funnel","startTime":1546.0880000000002,"endTime":1549.989,"body":"buy something from you. But it"},{"speaker":"4. My Content Funnel","startTime":1550.054,"endTime":1554.0839999999998,"body":"is on a whole different level"},{"speaker":"4. My Content Funnel","startTime":1550.054,"endTime":1554.0839999999998,"body":"when they buy something and then"},{"speaker":"4. My Content Funnel","startTime":1554.149,"endTime":1558.245,"body":"they tell somebody about it. And"},{"speaker":"4. My Content Funnel","startTime":1554.149,"endTime":1558.245,"body":"they say chrysalis program was"},{"speaker":"4. My Content Funnel","startTime":1558.31,"endTime":1562.08,"body":"so incredible. You have to if"},{"speaker":"4. My Content Funnel","startTime":1558.31,"endTime":1562.08,"body":"you're you're thinking about"},{"speaker":"4. My Content Funnel","startTime":1562.145,"endTime":1566.306,"body":"starting pregnant, you gotta go"},{"speaker":"4. My Content Funnel","startTime":1562.145,"endTime":1566.306,"body":"like, you gotta go buy her book,"},{"speaker":"4. My Content Funnel","startTime":1566.371,"endTime":1570.076,"body":"you gotta go sign up for her"},{"speaker":"4. My Content Funnel","startTime":1566.371,"endTime":1570.076,"body":"program, you got to go visit"},{"speaker":"4. My Content Funnel","startTime":1570.141,"endTime":1573.5210000000002,"body":"this workshop that I did,"},{"speaker":"4. My Content Funnel","startTime":1570.141,"endTime":1573.5210000000002,"body":"because it was so helpful,"},{"speaker":"4. My Content Funnel","startTime":1573.5859999999998,"endTime":1577.2269999999999,"body":"right? And we can get into"},{"speaker":"4. My Content Funnel","startTime":1573.5859999999998,"endTime":1577.2269999999999,"body":"testimonials and social proof"},{"speaker":"4. My Content Funnel","startTime":1577.292,"endTime":1581.257,"body":"and all those other things in"},{"speaker":"4. My Content Funnel","startTime":1577.292,"endTime":1581.257,"body":"another episode. But I want you"},{"speaker":"4. My Content Funnel","startTime":1581.3220000000001,"endTime":1585.0929999999998,"body":"to create something like what"},{"speaker":"4. My Content Funnel","startTime":1581.3220000000001,"endTime":1585.0929999999998,"body":"does this look like for you?"},{"speaker":"4. My Content Funnel","startTime":1585.158,"endTime":1589.058,"body":"What is cold traffic, maybe it's"},{"speaker":"4. My Content Funnel","startTime":1585.158,"endTime":1589.058,"body":"your podcast, your YouTube,"},{"speaker":"4. My Content Funnel","startTime":1589.123,"endTime":1593.219,"body":"right? These are these could be"},{"speaker":"4. My Content Funnel","startTime":1589.123,"endTime":1593.219,"body":"your social media. Those can be"},{"speaker":"4. My Content Funnel","startTime":1593.284,"endTime":1597.2489999999998,"body":"the three things that are part"},{"speaker":"4. My Content Funnel","startTime":1593.284,"endTime":1597.2489999999998,"body":"of your cold traffic, and then"},{"speaker":"4. My Content Funnel","startTime":1597.3139999999999,"endTime":1600.8890000000001,"body":"your warm traffic is getting"},{"speaker":"4. My Content Funnel","startTime":1597.3139999999999,"endTime":1600.8890000000001,"body":"people on your email list,"},{"speaker":"4. My Content Funnel","startTime":1600.9540000000002,"endTime":1605.1149999999998,"body":"getting them to join your group."},{"speaker":"4. My Content Funnel","startTime":1600.9540000000002,"endTime":1605.1149999999998,"body":"And then from there, maybe it's"},{"speaker":"4. My Content Funnel","startTime":1605.1799999999998,"endTime":1608.8850000000002,"body":"signing up for one of your"},{"speaker":"4. My Content Funnel","startTime":1605.1799999999998,"endTime":1608.8850000000002,"body":"affiliate programs that you're"},{"speaker":"4. My Content Funnel","startTime":1608.9499999999998,"endTime":1612.5259999999998,"body":"doing. I'm actually doing an"},{"speaker":"4. My Content Funnel","startTime":1608.9499999999998,"endTime":1612.5259999999998,"body":"episode about working with"},{"speaker":"4. My Content Funnel","startTime":1612.591,"endTime":1616.3609999999999,"body":"brands and affiliate partners"},{"speaker":"4. My Content Funnel","startTime":1612.591,"endTime":1616.3609999999999,"body":"here really soon. But that's"},{"speaker":"4. My Content Funnel","startTime":1616.426,"endTime":1620.3270000000002,"body":"another thing is having people"},{"speaker":"4. My Content Funnel","startTime":1616.426,"endTime":1620.3270000000002,"body":"opt in like I am an affiliate"},{"speaker":"4. My Content Funnel","startTime":1620.3919999999998,"endTime":1623.837,"body":"for Buzzsprout This is my"},{"speaker":"4. My Content Funnel","startTime":1620.3919999999998,"endTime":1623.837,"body":"hosting platform and I make"},{"speaker":"4. My Content Funnel","startTime":1623.902,"endTime":1627.933,"body":"Commission's off of that it's"},{"speaker":"4. My Content Funnel","startTime":1623.902,"endTime":1627.933,"body":"not something that's bringing in"},{"speaker":"4. My Content Funnel","startTime":1627.998,"endTime":1631.703,"body":"10s of 1000s of dollars every"},{"speaker":"4. My Content Funnel","startTime":1627.998,"endTime":1631.703,"body":"single month, but I'm still"},{"speaker":"4. My Content Funnel","startTime":1631.768,"endTime":1635.6680000000001,"body":"making money. And so I consider"},{"speaker":"4. My Content Funnel","startTime":1631.768,"endTime":1635.6680000000001,"body":"that red hot traffic because"},{"speaker":"4. My Content Funnel","startTime":1635.7330000000002,"endTime":1639.8939999999998,"body":"people are opting in. And I know"},{"speaker":"4. My Content Funnel","startTime":1635.7330000000002,"endTime":1639.8939999999998,"body":"that they're gonna love fall in"},{"speaker":"4. My Content Funnel","startTime":1639.9589999999998,"endTime":1643.859,"body":"love with Buzzsprout. Because"},{"speaker":"4. My Content Funnel","startTime":1639.9589999999998,"endTime":1643.859,"body":"it's, it's awesome. All right,"},{"speaker":"4. My Content Funnel","startTime":1643.924,"endTime":1648.085,"body":"I've used it forever. I love the"},{"speaker":"4. My Content Funnel","startTime":1643.924,"endTime":1648.085,"body":"team at Buzzsprout. But they do"},{"speaker":"4. My Content Funnel","startTime":1648.15,"endTime":1652.1799999999998,"body":"such a good job, that I know,"},{"speaker":"4. My Content Funnel","startTime":1648.15,"endTime":1652.1799999999998,"body":"when I recommend things that are"},{"speaker":"4. My Content Funnel","startTime":1652.245,"endTime":1655.6909999999998,"body":"going to be helpful to my"},{"speaker":"4. My Content Funnel","startTime":1652.245,"endTime":1655.6909999999998,"body":"listeners, they're going to"},{"speaker":"4. My Content Funnel","startTime":1655.7559999999999,"endTime":1659.656,"body":"trust me, and they're gonna say"},{"speaker":"4. My Content Funnel","startTime":1655.7559999999999,"endTime":1659.656,"body":"me and Crystal told me about"},{"speaker":"4. My Content Funnel","startTime":1659.721,"endTime":1663.5569999999998,"body":"this one thing, I had such a"},{"speaker":"4. My Content Funnel","startTime":1659.721,"endTime":1663.5569999999998,"body":"great experience. If she tells"},{"speaker":"4. My Content Funnel","startTime":1663.6219999999998,"endTime":1667.717,"body":"me about something else, I'm at"},{"speaker":"4. My Content Funnel","startTime":1663.6219999999998,"endTime":1667.717,"body":"least gonna go check it out, it"},{"speaker":"4. My Content Funnel","startTime":1667.7820000000002,"endTime":1671.9430000000002,"body":"doesn't mean that they're gonna"},{"speaker":"4. My Content Funnel","startTime":1667.7820000000002,"endTime":1671.9430000000002,"body":"buy everything that I recommend."},{"speaker":"4. My Content Funnel","startTime":1672.0079999999998,"endTime":1675.453,"body":"But they're at least going to"},{"speaker":"4. My Content Funnel","startTime":1672.0079999999998,"endTime":1675.453,"body":"check it out, because I"},{"speaker":"4. My Content Funnel","startTime":1675.518,"endTime":1679.158,"body":"recommend nothing but good"},{"speaker":"4. My Content Funnel","startTime":1675.518,"endTime":1679.158,"body":"products. So this again, it's"},{"speaker":"4. My Content Funnel","startTime":1679.223,"endTime":1683.319,"body":"going to be linked in the show"},{"speaker":"4. My Content Funnel","startTime":1679.223,"endTime":1683.319,"body":"notes, I want you to go check it"},{"speaker":"4. My Content Funnel","startTime":1683.384,"endTime":1687.219,"body":"out. If you just want to see my"},{"speaker":"4. My Content Funnel","startTime":1683.384,"endTime":1687.219,"body":"terrible penmanship. My, my"},{"speaker":"4. My Content Funnel","startTime":1687.284,"endTime":1689.3000000000002,"body":"drawings, please go look at it."},{"speaker":"5. Evergreen or Promo Strategy","startTime":1689.3000000000002,"endTime":1897.8000000000002,"body":"But the last thing I want to talk about number five, is when you're looking at your content strategy, is your content going to be evergreen, or something that aligns with like a yearly promotional calendar? And the reason why I say that is because if you're publishing content, let's say you have a daily podcast, right? And this is becoming a lot more popular, which I love. Y'all know, I love the potty report, it's so much fun. But there's not really a lot of strategy that's there other than telling you about what's actually going on in real time. So that is not an evergreen podcast, even though yes, if you're this the first time you've ever heard about it, you can absolutely listen to it, you can go back two years and listen to that podcast. But some of that stuff won't be relevant anymore. Because I'm telling you stuff in real time in that show, like this, what I'm doing, I will talk about promotions as they're happening. I will talk about content as it's happening, I will often mention something on that podcast that happen on the YouTube channel, or that I'm creating for this show. But I think it's important to just distinguish, what is your content going to be more evergreen? Or is it going to align with what you do on a yearly promotional basis, because if it is, then you're going to take into consideration other things like using dynamic content and your podcast episodes, or creating things like a series of videos for your YouTube channel that are going to make your content more strategic. So again, going back to the very beginning, we're talking about it's above and beyond just having a manageable content calendar, I want you to look at it and say, You know what, I haven't promoted my own product, or this one affiliate brand in a while, maybe I should do a three part video series on my YouTube channel in the next quarter, that's going to strategically make these calls to actions that are going to mention my affiliate link, and to link to some other great resources of how I use this in my content, whatever that looks like for you. And then when it comes to launches, which again, I'm going to talk about this more in an upcoming episode. But when you talk about your own programs, I want you to do that the same way that you would talk about your affiliate programs. I think I said that a little backwards. So let me rephrase once again, I want you to treat affiliate launches, just like you would treat your own launch, I want you to take the same care, the same intention, the same strategy that you would use when you're launching something that is your own, into affiliate launches. Because it works. It works. It is how I have been able to be so successful with affiliate launches in the past and why I intend to be continued to be more successful as I move forward with affiliate launches because I take the same care towards someone else's product program, whatever it is that I do to my own, I take ownership in it, and it makes it a lot more successful. So again, I'm really excited about that episode coming up. So stay tuned if you're interested in learning more about brand partners and affiliate launches, because we're gonna have some more about that pretty"},{"speaker":"5. Evergreen or Promo Strategy","startTime":1689.3000000000002,"endTime":1897.8000000000002,"body":"soon."},{"speaker":"Quick Recap","startTime":1897.8000000000002,"endTime":1899.9299999999998,"body":"But let's do a"},{"speaker":"Quick Recap","startTime":1897.8000000000002,"endTime":1899.9299999999998,"body":"quick recap. Okay, that's all I"},{"speaker":"Quick Recap","startTime":1899.9299999999998,"endTime":1902.9299999999998,"body":"have. I have those five things"},{"speaker":"Quick Recap","startTime":1899.9299999999998,"endTime":1902.9299999999998,"body":"to talk about today for content"},{"speaker":"Quick Recap","startTime":1902.9299999999998,"endTime":1907.0700000000002,"body":"strategy. So number one, think"},{"speaker":"Quick Recap","startTime":1902.9299999999998,"endTime":1907.0700000000002,"body":"about your end goal before you"},{"speaker":"Quick Recap","startTime":1907.0700000000002,"endTime":1911.69,"body":"get started. Number two, where"},{"speaker":"Quick Recap","startTime":1907.0700000000002,"endTime":1911.69,"body":"are you going to send people"},{"speaker":"Quick Recap","startTime":1911.7199999999998,"endTime":1914.4499999999998,"body":"what are your calls to action"},{"speaker":"Quick Recap","startTime":1911.7199999999998,"endTime":1914.4499999999998,"body":"going to be like write these"},{"speaker":"Quick Recap","startTime":1914.4499999999998,"endTime":1917.3600000000001,"body":"down, write them down, y'all."},{"speaker":"Quick Recap","startTime":1914.4499999999998,"endTime":1917.3600000000001,"body":"It's how I remember all these"},{"speaker":"Quick Recap","startTime":1917.3600000000001,"endTime":1920.8400000000001,"body":"things. I write them down. They"},{"speaker":"Quick Recap","startTime":1917.3600000000001,"endTime":1920.8400000000001,"body":"are in my outline right now."},{"speaker":"Quick Recap","startTime":1921.02,"endTime":1924.9499999999998,"body":"Whenever I'm looking at this, I"},{"speaker":"Quick Recap","startTime":1921.02,"endTime":1924.9499999999998,"body":"see everything I just told you,"},{"speaker":"Quick Recap","startTime":1925.1,"endTime":1928.1599999999999,"body":"it is written down. So write"},{"speaker":"Quick Recap","startTime":1925.1,"endTime":1928.1599999999999,"body":"down those important calls to"},{"speaker":"Quick Recap","startTime":1928.1599999999999,"endTime":1931.85,"body":"actions. Then I want you to"},{"speaker":"Quick Recap","startTime":1928.1599999999999,"endTime":1931.85,"body":"figure out how you can weave"},{"speaker":"Quick Recap","startTime":1932.12,"endTime":1937.25,"body":"your own programs. Emotions"},{"speaker":"Quick Recap","startTime":1932.12,"endTime":1937.25,"body":"launches any of those things,"},{"speaker":"Quick Recap","startTime":1937.25,"endTime":1940.04,"body":"your calls to action into your"},{"speaker":"Quick Recap","startTime":1937.25,"endTime":1940.04,"body":"content without it feeling"},{"speaker":"Quick Recap","startTime":1940.04,"endTime":1943.1,"body":"forced. And this might take"},{"speaker":"Quick Recap","startTime":1940.04,"endTime":1943.1,"body":"practice. So if you do it the"},{"speaker":"Quick Recap","startTime":1943.1,"endTime":1946.4899999999998,"body":"first time, it feels awkward,"},{"speaker":"Quick Recap","startTime":1943.1,"endTime":1946.4899999999998,"body":"don't worry, keep doing it, it"},{"speaker":"Quick Recap","startTime":1946.4899999999998,"endTime":1951.38,"body":"will get easier over time."},{"speaker":"Quick Recap","startTime":1946.4899999999998,"endTime":1951.38,"body":"Number four is the big picture"},{"speaker":"Quick Recap","startTime":1951.38,"endTime":1953.9299999999998,"body":"and the overall strategy for"},{"speaker":"Quick Recap","startTime":1951.38,"endTime":1953.9299999999998,"body":"your content. This is really"},{"speaker":"Quick Recap","startTime":1953.9299999999998,"endTime":1956.63,"body":"where I went down my funnel, I"},{"speaker":"Quick Recap","startTime":1953.9299999999998,"endTime":1956.63,"body":"want you to go check that out,"},{"speaker":"Quick Recap","startTime":1956.63,"endTime":1959.5100000000002,"body":"go to the show notes you're"},{"speaker":"Quick Recap","startTime":1956.63,"endTime":1959.5100000000002,"body":"going to see, it's going to be"},{"speaker":"Quick Recap","startTime":1959.5100000000002,"endTime":1962.63,"body":"super helpful to actually"},{"speaker":"Quick Recap","startTime":1959.5100000000002,"endTime":1962.63,"body":"visualize and see exactly what"},{"speaker":"Quick Recap","startTime":1962.63,"endTime":1967.5500000000002,"body":"I'm talking about. When it comes"},{"speaker":"Quick Recap","startTime":1962.63,"endTime":1967.5500000000002,"body":"from taking somebody to a very"},{"speaker":"Quick Recap","startTime":1967.5500000000002,"endTime":1972.1999999999998,"body":"casual browser of what you're"},{"speaker":"Quick Recap","startTime":1967.5500000000002,"endTime":1972.1999999999998,"body":"doing and creating into a loyal"},{"speaker":"Quick Recap","startTime":1972.1999999999998,"endTime":1975.65,"body":"fan. And it's spreading like"},{"speaker":"Quick Recap","startTime":1972.1999999999998,"endTime":1975.65,"body":"lava. I just love that analogy."},{"speaker":"Quick Recap","startTime":1975.65,"endTime":1978.5900000000001,"body":"It's spreading like lava. And"},{"speaker":"Quick Recap","startTime":1975.65,"endTime":1978.5900000000001,"body":"then the last thing is"},{"speaker":"Quick Recap","startTime":1978.7399999999998,"endTime":1982.0100000000002,"body":"considering Are you going to"},{"speaker":"Quick Recap","startTime":1978.7399999999998,"endTime":1982.0100000000002,"body":"have an evergreen strategy to"},{"speaker":"Quick Recap","startTime":1982.0100000000002,"endTime":1985.0700000000002,"body":"your content? Or is it going to"},{"speaker":"Quick Recap","startTime":1982.0100000000002,"endTime":1985.0700000000002,"body":"be something that aligns with"},{"speaker":"Quick Recap","startTime":1985.0700000000002,"endTime":1988.58,"body":"your yearly promotional"},{"speaker":"Quick Recap","startTime":1985.0700000000002,"endTime":1988.58,"body":"calendar. And one more quick"},{"speaker":"Quick Recap","startTime":1988.58,"endTime":1993.29,"body":"note about that last one, it"},{"speaker":"Quick Recap","startTime":1988.58,"endTime":1993.29,"body":"could be a mix of both. Okay, I"},{"speaker":"Quick Recap","startTime":1993.29,"endTime":1996.38,"body":"don't want it to make it seem"},{"speaker":"Quick Recap","startTime":1993.29,"endTime":1996.38,"body":"like it's either one or the"},{"speaker":"Quick Recap","startTime":1996.38,"endTime":2001.5100000000002,"body":"other. Because my content has a"},{"speaker":"Quick Recap","startTime":1996.38,"endTime":2001.5100000000002,"body":"mix. Most of the podcast"},{"speaker":"Quick Recap","startTime":2001.5100000000002,"endTime":2004.54,"body":"episodes and the YouTube videos"},{"speaker":"Quick Recap","startTime":2001.5100000000002,"endTime":2004.54,"body":"that I create, I would say about"},{"speaker":"Quick Recap","startTime":2004.54,"endTime":2009.8200000000002,"body":"75% of those are evergreen,"},{"speaker":"Quick Recap","startTime":2004.54,"endTime":2009.8200000000002,"body":"meaning you could listen to this"},{"speaker":"Quick Recap","startTime":2009.8200000000002,"endTime":2013.81,"body":"episode two years from now, and"},{"speaker":"Quick Recap","startTime":2009.8200000000002,"endTime":2013.81,"body":"it will still be relevant. But"},{"speaker":"Quick Recap","startTime":2013.8400000000001,"endTime":2018.94,"body":"there are about 25% of the"},{"speaker":"Quick Recap","startTime":2013.8400000000001,"endTime":2018.94,"body":"things that I create in all of"},{"speaker":"Quick Recap","startTime":2018.94,"endTime":2023.17,"body":"my content that will be aligned"},{"speaker":"Quick Recap","startTime":2018.94,"endTime":2023.17,"body":"with some type of promotion or"},{"speaker":"Quick Recap","startTime":2023.17,"endTime":2027.0100000000002,"body":"something that's happening with"},{"speaker":"Quick Recap","startTime":2023.17,"endTime":2027.0100000000002,"body":"my promotional calendar for the"},{"speaker":"Quick Recap","startTime":2027.0100000000002,"endTime":2027.37,"body":"year."},{"speaker":"Outro","startTime":2027.94,"endTime":2030.9099999999999,"body":"But y'all, that's all I"},{"speaker":"Outro","startTime":2027.94,"endTime":2030.9099999999999,"body":"have for you today. So again,"},{"speaker":"Outro","startTime":2030.94,"endTime":2035.98,"body":"the show notes,"},{"speaker":"Outro","startTime":2030.94,"endTime":2035.98,"body":"KrystalProffitt.com/episode350."},{"speaker":"Outro","startTime":2036.1,"endTime":2040.27,"body":"How are we already at 350 That"},{"speaker":"Outro","startTime":2036.1,"endTime":2040.27,"body":"is so wild to me that we just"},{"speaker":"Outro","startTime":2040.27,"endTime":2045.0100000000002,"body":"hit 350 episodes like it just"},{"speaker":"Outro","startTime":2040.27,"endTime":2045.0100000000002,"body":"now registered in my brain, this"},{"speaker":"Outro","startTime":2045.0100000000002,"endTime":2050.17,"body":"episode 350 We need to take a"},{"speaker":"Outro","startTime":2045.0100000000002,"endTime":2050.17,"body":"pause and celebrate. That is"},{"speaker":"Outro","startTime":2050.17,"endTime":2054.73,"body":"amazing. It just gets me so"},{"speaker":"Outro","startTime":2050.17,"endTime":2054.73,"body":"fired up for what is to come"},{"speaker":"Outro","startTime":2054.97,"endTime":2058.69,"body":"with the show and everything."},{"speaker":"Outro","startTime":2054.97,"endTime":2058.69,"body":"That it's just I mean, it's a"},{"speaker":"Outro","startTime":2058.69,"endTime":2062.77,"body":"wild, it's a wild ride y'all to"},{"speaker":"Outro","startTime":2058.69,"endTime":2062.77,"body":"I'm coming up on four years of"},{"speaker":"Outro","startTime":2062.77,"endTime":2066.61,"body":"creating content on this"},{"speaker":"Outro","startTime":2062.77,"endTime":2066.61,"body":"podcast. And it's just it just"},{"speaker":"Outro","startTime":2066.61,"endTime":2069.88,"body":"keeps getting better and better."},{"speaker":"Outro","startTime":2066.61,"endTime":2069.88,"body":"So go to the show notes, make"},{"speaker":"Outro","startTime":2069.88,"endTime":2073.0,"body":"sure that you are subscribed or"},{"speaker":"Outro","startTime":2069.88,"endTime":2073.0,"body":"you're following this podcast"},{"speaker":"Outro","startTime":2073.0,"endTime":2075.73,"body":"wherever you're listening. And I"},{"speaker":"Outro","startTime":2073.0,"endTime":2075.73,"body":"would love it if you would take"},{"speaker":"Outro","startTime":2075.73,"endTime":2080.65,"body":"a screenshot and share with me"},{"speaker":"Outro","startTime":2075.73,"endTime":2080.65,"body":"tag me on Instagram. And tell me"},{"speaker":"Outro","startTime":2080.65,"endTime":2084.16,"body":"your number one takeaway. So go"},{"speaker":"Outro","startTime":2080.65,"endTime":2084.16,"body":"ahead. I'll wait. Take a"},{"speaker":"Outro","startTime":2084.16,"endTime":2088.27,"body":"screenshot right now. And then"},{"speaker":"Outro","startTime":2084.16,"endTime":2088.27,"body":"share it on Instagram and tag me"},{"speaker":"Outro","startTime":2088.27,"endTime":2093.52,"body":"and say, I loved blank part of"},{"speaker":"Outro","startTime":2088.27,"endTime":2093.52,"body":"this episode, because that will"},{"speaker":"Outro","startTime":2093.52,"endTime":2097.63,"body":"help me so much and knowing what"},{"speaker":"Outro","startTime":2093.52,"endTime":2097.63,"body":"type of content you want to hear"},{"speaker":"Outro","startTime":2097.63,"endTime":2103.18,"body":"more of in the future. But as"},{"speaker":"Outro","startTime":2097.63,"endTime":2103.18,"body":"always remember, keep it up. We"},{"speaker":"Outro","startTime":2103.18,"endTime":2104.92,"body":"all have to start somewhere."}]}