{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.33,"endTime":139.11,"body":"It's really funny today"},{"speaker":"Intro","startTime":135.33,"endTime":139.11,"body":"because I wanted to start this"},{"speaker":"Intro","startTime":139.11,"endTime":143.91,"body":"episode of the Proffitt Podcast"},{"speaker":"Intro","startTime":139.11,"endTime":143.91,"body":"in a similar way that I normally"},{"speaker":"Intro","startTime":143.91,"endTime":147.75,"body":"start episodes of the potty"},{"speaker":"Intro","startTime":143.91,"endTime":147.75,"body":"report. If you did not know"},{"speaker":"Intro","startTime":147.75,"endTime":152.4,"body":"this, I have a daily podcast to"},{"speaker":"Intro","startTime":147.75,"endTime":152.4,"body":"which you're going to find"},{"speaker":"Intro","startTime":152.4,"endTime":155.52,"body":"linked in the show notes. But I"},{"speaker":"Intro","startTime":152.4,"endTime":155.52,"body":"have the potty report and I"},{"speaker":"Intro","startTime":155.52,"endTime":160.2,"body":"start every episode saying,"},{"speaker":"Intro","startTime":155.52,"endTime":160.2,"body":"Welcome back to the potty report"},{"speaker":"Intro","startTime":160.23000000000002,"endTime":165.45,"body":"in. It was weird, because I was"},{"speaker":"Intro","startTime":160.23000000000002,"endTime":165.45,"body":"so getting crossed in my mind"},{"speaker":"Intro","startTime":165.48000000000002,"endTime":168.09,"body":"that that's how I should start"},{"speaker":"Intro","startTime":165.48000000000002,"endTime":168.09,"body":"today. So I don't know. I feel"},{"speaker":"Intro","startTime":168.09,"endTime":171.93,"body":"like just saying, Hello,"},{"speaker":"Intro","startTime":168.09,"endTime":171.93,"body":"welcome. I'm so happy that"},{"speaker":"Intro","startTime":171.93,"endTime":175.08,"body":"you're here listening to the"},{"speaker":"Intro","startTime":171.93,"endTime":175.08,"body":"podcast today. And I think it's"},{"speaker":"Intro","startTime":175.08,"endTime":180.6,"body":"because I've missed you. Yes,"},{"speaker":"Intro","startTime":175.08,"endTime":180.6,"body":"you I have missed you listener,"},{"speaker":"Intro","startTime":180.6,"endTime":184.77,"body":"because if you've been around"},{"speaker":"Intro","startTime":180.6,"endTime":184.77,"body":"here for a while, you know that"},{"speaker":"Intro","startTime":184.77,"endTime":189.48000000000002,"body":"we've recently made some changes"},{"speaker":"Intro","startTime":184.77,"endTime":189.48000000000002,"body":"in content production schedules,"},{"speaker":"Intro","startTime":189.48000000000002,"endTime":192.03,"body":"and how often we're putting out"},{"speaker":"Intro","startTime":189.48000000000002,"endTime":192.03,"body":"content, and I'm just not"},{"speaker":"Intro","startTime":192.03,"endTime":196.89000000000001,"body":"podcasting as much as I once"},{"speaker":"Intro","startTime":192.03,"endTime":196.89000000000001,"body":"was. And I miss it. Oh my gosh,"},{"speaker":"Intro","startTime":196.89000000000001,"endTime":201.03,"body":"like I miss it so much. So I"},{"speaker":"Intro","startTime":196.89000000000001,"endTime":201.03,"body":"just wanted to start with a warm"},{"speaker":"Intro","startTime":201.03,"endTime":204.15,"body":"welcome today and letting you"},{"speaker":"Intro","startTime":201.03,"endTime":204.15,"body":"know that I am so happy that"},{"speaker":"Intro","startTime":204.15,"endTime":210.48000000000002,"body":"you're here. Because today we"},{"speaker":"Intro","startTime":204.15,"endTime":210.48000000000002,"body":"are talking about how to use one"},{"speaker":"Intro","startTime":210.51,"endTime":216.27,"body":"theme in all of your weekly"},{"speaker":"Intro","startTime":210.51,"endTime":216.27,"body":"content. This is something if"},{"speaker":"Intro","startTime":216.27,"endTime":221.73000000000002,"body":"you listen to the previous"},{"speaker":"Intro","startTime":216.27,"endTime":221.73000000000002,"body":"episode with Jean shadow Jean,"},{"speaker":"Intro","startTime":221.76,"endTime":226.5,"body":"from our last episode around how"},{"speaker":"Intro","startTime":221.76,"endTime":226.5,"body":"to align your content across"},{"speaker":"Intro","startTime":226.5,"endTime":230.31,"body":"platforms. She actually brought"},{"speaker":"Intro","startTime":226.5,"endTime":230.31,"body":"up a great point. And it's a"},{"speaker":"Intro","startTime":230.31,"endTime":233.4,"body":"question that I always get, it's"},{"speaker":"Intro","startTime":230.31,"endTime":233.4,"body":"like, well, how do you you know,"},{"speaker":"Intro","startTime":233.4,"endTime":238.05,"body":"kind of carry the same theme"},{"speaker":"Intro","startTime":233.4,"endTime":238.05,"body":"through your content without it"},{"speaker":"Intro","startTime":238.05,"endTime":242.28,"body":"being overwhelming. And without"},{"speaker":"Intro","startTime":238.05,"endTime":242.28,"body":"just totally repeating yourself"},{"speaker":"Intro","startTime":242.28,"endTime":246.81,"body":"or taking one piece of content?"},{"speaker":"Intro","startTime":242.28,"endTime":246.81,"body":"And placing it in another place?"},{"speaker":"Intro","startTime":246.81,"endTime":249.45,"body":"Right, like so recording a"},{"speaker":"Intro","startTime":246.81,"endTime":249.45,"body":"YouTube video stripping that"},{"speaker":"Intro","startTime":249.45,"endTime":252.57,"body":"audio putting it on a podcast"},{"speaker":"Intro","startTime":249.45,"endTime":252.57,"body":"using that for sound bites? Like"},{"speaker":"Intro","startTime":252.63,"endTime":256.92,"body":"how do I actually make it to"},{"speaker":"Intro","startTime":252.63,"endTime":256.92,"body":"where I'm creating different"},{"speaker":"Intro","startTime":256.92,"endTime":260.22,"body":"types of content or different"},{"speaker":"Intro","startTime":256.92,"endTime":260.22,"body":"pieces of content. And I have"},{"speaker":"Intro","startTime":260.22,"endTime":264.81,"body":"the same running theme"},{"speaker":"Intro","startTime":260.22,"endTime":264.81,"body":"throughout all of it. So this is"},{"speaker":"Intro","startTime":264.81,"endTime":268.40999999999997,"body":"what we're talking about today."},{"speaker":"Intro","startTime":264.81,"endTime":268.40999999999997,"body":"So let's get right to it."},{"speaker":"Intro","startTime":268.92,"endTime":272.94,"body":"Welcome to the profit podcast"},{"speaker":"Intro","startTime":268.92,"endTime":272.94,"body":"where we teach you how to start"},{"speaker":"Intro","startTime":272.94,"endTime":276.72,"body":"launch and market your content"},{"speaker":"Intro","startTime":272.94,"endTime":276.72,"body":"with confidence. I'm your host,"},{"speaker":"Intro","startTime":276.75,"endTime":279.65999999999997,"body":"Krystal, Proffitt, and I'm so"},{"speaker":"Intro","startTime":276.75,"endTime":279.65999999999997,"body":"excited that you're here. Thanks"},{"speaker":"Intro","startTime":279.65999999999997,"endTime":282.12,"body":"for hanging out with me today."},{"speaker":"Intro","startTime":279.65999999999997,"endTime":282.12,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":282.12,"endTime":286.14,"body":"figure out the world of content"},{"speaker":"Intro","startTime":282.12,"endTime":286.14,"body":"creation, this is the show that"},{"speaker":"Intro","startTime":286.14,"endTime":289.8,"body":"will help be your time saving"},{"speaker":"Intro","startTime":286.14,"endTime":289.8,"body":"shortcut. So let's get right to"},{"speaker":"Intro","startTime":289.8,"endTime":290.82,"body":"it, shall we?"},{"speaker":"Using One Weekly Theme","startTime":294.65999999999997,"endTime":297.135,"body":"Alright,"},{"speaker":"Using One Weekly Theme","startTime":294.65999999999997,"endTime":297.135,"body":"so this is a question that I"},{"speaker":"Using One Weekly Theme","startTime":297.202,"endTime":301.418,"body":"have gotten a lot, I would say a"},{"speaker":"Using One Weekly Theme","startTime":297.202,"endTime":301.418,"body":"lot more in the last six to 12"},{"speaker":"Using One Weekly Theme","startTime":301.485,"endTime":305.433,"body":"months. And I know it is because"},{"speaker":"Using One Weekly Theme","startTime":301.485,"endTime":305.433,"body":"our community is evolving,"},{"speaker":"Using One Weekly Theme","startTime":305.5,"endTime":309.247,"body":"right? We started out here on"},{"speaker":"Using One Weekly Theme","startTime":305.5,"endTime":309.247,"body":"the profit podcast, mostly"},{"speaker":"Using One Weekly Theme","startTime":309.31399999999996,"endTime":313.328,"body":"talking to podcasters. And then"},{"speaker":"Using One Weekly Theme","startTime":309.31399999999996,"endTime":313.328,"body":"over time, it was podcasters"},{"speaker":"Using One Weekly Theme","startTime":313.395,"endTime":317.40999999999997,"body":"that were interested in starting"},{"speaker":"Using One Weekly Theme","startTime":313.395,"endTime":317.40999999999997,"body":"an online business and then"},{"speaker":"Using One Weekly Theme","startTime":317.477,"endTime":321.291,"body":"creating courses, starting their"},{"speaker":"Using One Weekly Theme","startTime":317.477,"endTime":321.291,"body":"email list growing their"},{"speaker":"Using One Weekly Theme","startTime":321.358,"endTime":324.83799999999997,"body":"platforms. And now I've seen"},{"speaker":"Using One Weekly Theme","startTime":321.358,"endTime":324.83799999999997,"body":"just a majority of this"},{"speaker":"Using One Weekly Theme","startTime":324.904,"endTime":328.719,"body":"audience, y'all are curious"},{"speaker":"Using One Weekly Theme","startTime":324.904,"endTime":328.719,"body":"about branching your platform"},{"speaker":"Using One Weekly Theme","startTime":328.78499999999997,"endTime":333.068,"body":"into multiple different types of"},{"speaker":"Using One Weekly Theme","startTime":328.78499999999997,"endTime":333.068,"body":"content, whether it's blogging,"},{"speaker":"Using One Weekly Theme","startTime":333.135,"endTime":337.217,"body":"podcasting, email, marketing,"},{"speaker":"Using One Weekly Theme","startTime":333.135,"endTime":337.217,"body":"YouTube creation, social media,"},{"speaker":"Using One Weekly Theme","startTime":337.283,"endTime":341.365,"body":"I mean, I could go on and on"},{"speaker":"Using One Weekly Theme","startTime":337.283,"endTime":341.365,"body":"about all the different types of"},{"speaker":"Using One Weekly Theme","startTime":341.432,"endTime":344.91200000000003,"body":"content. And if you've been"},{"speaker":"Using One Weekly Theme","startTime":341.432,"endTime":344.91200000000003,"body":"around here, since we've"},{"speaker":"Using One Weekly Theme","startTime":344.97900000000004,"endTime":349.194,"body":"rebranded a little bit, I said,"},{"speaker":"Using One Weekly Theme","startTime":344.97900000000004,"endTime":349.194,"body":"rebranding, I've met, I've said"},{"speaker":"Using One Weekly Theme","startTime":349.26099999999997,"endTime":353.142,"body":"that before, too, that's not"},{"speaker":"Using One Weekly Theme","startTime":349.26099999999997,"endTime":353.142,"body":"really what we've done. We've"},{"speaker":"Using One Weekly Theme","startTime":353.209,"endTime":357.291,"body":"done some restructuring, here at"},{"speaker":"Using One Weekly Theme","startTime":353.209,"endTime":357.291,"body":"profit media, on the type of"},{"speaker":"Using One Weekly Theme","startTime":357.358,"endTime":361.43899999999996,"body":"content that we're delivering,"},{"speaker":"Using One Weekly Theme","startTime":357.358,"endTime":361.43899999999996,"body":"ever since basically, February"},{"speaker":"Using One Weekly Theme","startTime":361.506,"endTime":365.58799999999997,"body":"ish of 2022, is when we started"},{"speaker":"Using One Weekly Theme","startTime":361.506,"endTime":365.58799999999997,"body":"really looking at our overall"},{"speaker":"Using One Weekly Theme","startTime":365.655,"endTime":369.937,"body":"strategy. And now we're content"},{"speaker":"Using One Weekly Theme","startTime":365.655,"endTime":369.937,"body":"strategy. That is literally what"},{"speaker":"Using One Weekly Theme","startTime":370.004,"endTime":374.019,"body":"we're covering here. We want to"},{"speaker":"Using One Weekly Theme","startTime":370.004,"endTime":374.019,"body":"help you create content with"},{"speaker":"Using One Weekly Theme","startTime":374.086,"endTime":378.435,"body":"confidence. That is our purpose."},{"speaker":"Using One Weekly Theme","startTime":374.086,"endTime":378.435,"body":"That is our goal. And one of the"},{"speaker":"Using One Weekly Theme","startTime":378.502,"endTime":382.517,"body":"things that I feel like I got"},{"speaker":"Using One Weekly Theme","startTime":378.502,"endTime":382.517,"body":"asked a lot in the past, but I"},{"speaker":"Using One Weekly Theme","startTime":382.584,"endTime":386.733,"body":"couldn't really I didn't really"},{"speaker":"Using One Weekly Theme","startTime":382.584,"endTime":386.733,"body":"feel like I had the permission"},{"speaker":"Using One Weekly Theme","startTime":386.8,"endTime":390.88100000000003,"body":"to talk about it because I was"},{"speaker":"Using One Weekly Theme","startTime":386.8,"endTime":390.88100000000003,"body":"trying to be solely focused on"},{"speaker":"Using One Weekly Theme","startTime":390.948,"endTime":395.03000000000003,"body":"podcasters. I didn't want to"},{"speaker":"Using One Weekly Theme","startTime":390.948,"endTime":395.03000000000003,"body":"dilute the message down and talk"},{"speaker":"Using One Weekly Theme","startTime":395.097,"endTime":399.379,"body":"about multiple platforms if they"},{"speaker":"Using One Weekly Theme","startTime":395.097,"endTime":399.379,"body":"weren't relevant to podcasters."},{"speaker":"Using One Weekly Theme","startTime":399.446,"endTime":403.394,"body":"But again, we have evolved over"},{"speaker":"Using One Weekly Theme","startTime":399.446,"endTime":403.394,"body":"time and now we are content"},{"speaker":"Using One Weekly Theme","startTime":403.461,"endTime":407.677,"body":"creators helping you with your"},{"speaker":"Using One Weekly Theme","startTime":403.461,"endTime":407.677,"body":"content strategy, which is why I"},{"speaker":"Using One Weekly Theme","startTime":407.744,"endTime":411.892,"body":"think it's super important to"},{"speaker":"Using One Weekly Theme","startTime":407.744,"endTime":411.892,"body":"talk about a weekly theme or how"},{"speaker":"Using One Weekly Theme","startTime":411.959,"endTime":415.572,"body":"if you're going to publish"},{"speaker":"Using One Weekly Theme","startTime":411.959,"endTime":415.572,"body":"multiple pieces of content,"},{"speaker":"Using One Weekly Theme","startTime":415.639,"endTime":419.855,"body":"y'all like I said, I've brought"},{"speaker":"Using One Weekly Theme","startTime":415.639,"endTime":419.855,"body":"this up before but for a while,"},{"speaker":"Using One Weekly Theme","startTime":419.922,"endTime":423.803,"body":"I was publishing two podcast"},{"speaker":"Using One Weekly Theme","startTime":419.922,"endTime":423.803,"body":"episodes here on the Proffitt"},{"speaker":"Using One Weekly Theme","startTime":423.87,"endTime":427.684,"body":"Podcast, three YouTube videos. I"},{"speaker":"Using One Weekly Theme","startTime":423.87,"endTime":427.684,"body":"was sending out a weekly"},{"speaker":"Using One Weekly Theme","startTime":427.751,"endTime":431.632,"body":"newsletter. I was creating five"},{"speaker":"Using One Weekly Theme","startTime":427.751,"endTime":431.632,"body":"episodes for the The potty"},{"speaker":"Using One Weekly Theme","startTime":431.699,"endTime":435.78000000000003,"body":"report as well as putting out"},{"speaker":"Using One Weekly Theme","startTime":431.699,"endTime":435.78000000000003,"body":"daily social post, it was a lot"},{"speaker":"Using One Weekly Theme","startTime":435.847,"endTime":440.13,"body":"of content. And I would get DMS"},{"speaker":"Using One Weekly Theme","startTime":435.847,"endTime":440.13,"body":"on Instagram, I would get emails"},{"speaker":"Using One Weekly Theme","startTime":440.197,"endTime":444.211,"body":"that asked, How are you doing"},{"speaker":"Using One Weekly Theme","startTime":440.197,"endTime":444.211,"body":"this? How are you tying all of"},{"speaker":"Using One Weekly Theme","startTime":444.278,"endTime":448.561,"body":"these pieces of content together"},{"speaker":"Using One Weekly Theme","startTime":444.278,"endTime":448.561,"body":"to where it's a relevant story,"},{"speaker":"Using One Weekly Theme","startTime":448.628,"endTime":452.509,"body":"basically, I mean, I'm, I feel"},{"speaker":"Using One Weekly Theme","startTime":448.628,"endTime":452.509,"body":"like I'm putting words into"},{"speaker":"Using One Weekly Theme","startTime":452.576,"endTime":456.858,"body":"people's mouths. But that is how"},{"speaker":"Using One Weekly Theme","startTime":452.576,"endTime":456.858,"body":"I received those questions. You"},{"speaker":"Using One Weekly Theme","startTime":456.925,"endTime":460.94,"body":"want to know, how do you tie it"},{"speaker":"Using One Weekly Theme","startTime":456.925,"endTime":460.94,"body":"together? How do you make it"},{"speaker":"Using One Weekly Theme","startTime":461.007,"endTime":465.022,"body":"feel like it's an overall theme?"},{"speaker":"Using One Weekly Theme","startTime":461.007,"endTime":465.022,"body":"And you're not just talking"},{"speaker":"Using One Weekly Theme","startTime":465.089,"endTime":468.836,"body":"about random topics? Or you're"},{"speaker":"Using One Weekly Theme","startTime":465.089,"endTime":468.836,"body":"not just throwing out one"},{"speaker":"Using One Weekly Theme","startTime":468.903,"endTime":472.181,"body":"strategy? And then you're"},{"speaker":"Using One Weekly Theme","startTime":468.903,"endTime":472.181,"body":"talking about something"},{"speaker":"Using One Weekly Theme","startTime":472.248,"endTime":476.196,"body":"completely different? And then"},{"speaker":"Using One Weekly Theme","startTime":472.248,"endTime":476.196,"body":"it's a just a bunch of mixed"},{"speaker":"Using One Weekly Theme","startTime":476.263,"endTime":480.613,"body":"messages? How are you overcoming"},{"speaker":"Using One Weekly Theme","startTime":476.263,"endTime":480.613,"body":"this obstacle? Because I think a"},{"speaker":"Using One Weekly Theme","startTime":480.67900000000003,"endTime":484.627,"body":"lot of content creators when"},{"speaker":"Using One Weekly Theme","startTime":480.67900000000003,"endTime":484.627,"body":"they first get started, you're"},{"speaker":"Using One Weekly Theme","startTime":484.694,"endTime":488.508,"body":"just trying to come up with"},{"speaker":"Using One Weekly Theme","startTime":484.694,"endTime":488.508,"body":"ideas, right? If you're brand"},{"speaker":"Using One Weekly Theme","startTime":488.575,"endTime":492.925,"body":"new baby content creator, I'm so"},{"speaker":"Using One Weekly Theme","startTime":488.575,"endTime":492.925,"body":"glad you're here, you have found"},{"speaker":"Using One Weekly Theme","startTime":492.992,"endTime":496.873,"body":"the right place, you've found"},{"speaker":"Using One Weekly Theme","startTime":492.992,"endTime":496.873,"body":"your people, we are going to"},{"speaker":"Using One Weekly Theme","startTime":496.939,"endTime":500.954,"body":"help you create content with"},{"speaker":"Using One Weekly Theme","startTime":496.939,"endTime":500.954,"body":"confidence. But I feel like you"},{"speaker":"Using One Weekly Theme","startTime":501.021,"endTime":505.17,"body":"get into this area of okay, I've"},{"speaker":"Using One Weekly Theme","startTime":501.021,"endTime":505.17,"body":"talked about all the things I"},{"speaker":"Using One Weekly Theme","startTime":505.237,"endTime":509.318,"body":"said I wanted to talk about, or"},{"speaker":"Using One Weekly Theme","startTime":505.237,"endTime":509.318,"body":"that I should talk about. And"},{"speaker":"Using One Weekly Theme","startTime":509.385,"endTime":513.601,"body":"now I feel like I'm just kind of"},{"speaker":"Using One Weekly Theme","startTime":509.385,"endTime":513.601,"body":"randomly throwing darts in the"},{"speaker":"Using One Weekly Theme","startTime":513.668,"endTime":517.75,"body":"dark. And I don't really know"},{"speaker":"Using One Weekly Theme","startTime":513.668,"endTime":517.75,"body":"how to tie everything together,"},{"speaker":"Using One Weekly Theme","startTime":517.817,"endTime":521.831,"body":"or I don't know how to talk to"},{"speaker":"Using One Weekly Theme","startTime":517.817,"endTime":521.831,"body":"my email list, the way that I"},{"speaker":"Using One Weekly Theme","startTime":521.898,"endTime":525.512,"body":"would talk to the people"},{"speaker":"Using One Weekly Theme","startTime":521.898,"endTime":525.512,"body":"listening to my podcast or my"},{"speaker":"Using One Weekly Theme","startTime":525.578,"endTime":529.794,"body":"YouTube channel. So all of that"},{"speaker":"Using One Weekly Theme","startTime":525.578,"endTime":529.794,"body":"to say, I'm going to share with"},{"speaker":"Using One Weekly Theme","startTime":529.861,"endTime":534.01,"body":"you three things to know to help"},{"speaker":"Using One Weekly Theme","startTime":529.861,"endTime":534.01,"body":"you decide on the best way to"},{"speaker":"Using One Weekly Theme","startTime":534.077,"endTime":538.225,"body":"use a theme across your weekly"},{"speaker":"Using One Weekly Theme","startTime":534.077,"endTime":538.225,"body":"content. Now, like I said, your"},{"speaker":"Using One Weekly Theme","startTime":538.292,"endTime":542.441,"body":"weekly content can be multiple"},{"speaker":"Using One Weekly Theme","startTime":538.292,"endTime":542.441,"body":"different things, social posts,"},{"speaker":"Using One Weekly Theme","startTime":542.508,"endTime":546.723,"body":"podcasts, video, all the things"},{"speaker":"Using One Weekly Theme","startTime":542.508,"endTime":546.723,"body":"right. So I want you to keep in"},{"speaker":"Using One Weekly Theme","startTime":546.79,"endTime":550.671,"body":"mind that this is going to look"},{"speaker":"Using One Weekly Theme","startTime":546.79,"endTime":550.671,"body":"a little bit different for"},{"speaker":"Using One Weekly Theme","startTime":550.738,"endTime":554.619,"body":"everybody. But these three"},{"speaker":"Using One Weekly Theme","startTime":550.738,"endTime":554.619,"body":"things that we're talking about"},{"speaker":"Using One Weekly Theme","startTime":554.6859999999999,"endTime":556.56,"body":"here today will be the same."},{"speaker":"1. Decide on a Theme","startTime":556.56,"endTime":559.174,"body":"So number"},{"speaker":"1. Decide on a Theme","startTime":556.56,"endTime":559.174,"body":"one, let's just dive right in."},{"speaker":"1. Decide on a Theme","startTime":559.24,"endTime":563.424,"body":"You have to decide on the theme."},{"speaker":"1. Decide on a Theme","startTime":559.24,"endTime":563.424,"body":"You do this? First, you do this"},{"speaker":"1. Decide on a Theme","startTime":563.489,"endTime":567.4110000000001,"body":"first and foremost. And the"},{"speaker":"1. Decide on a Theme","startTime":563.489,"endTime":567.4110000000001,"body":"reason why is because it's a lot"},{"speaker":"1. Decide on a Theme","startTime":567.4770000000001,"endTime":571.399,"body":"easier to find that through line"},{"speaker":"1. Decide on a Theme","startTime":567.4770000000001,"endTime":571.399,"body":"of what you want the entire"},{"speaker":"1. Decide on a Theme","startTime":571.465,"endTime":575.518,"body":"weekly content to be about, as"},{"speaker":"1. Decide on a Theme","startTime":571.465,"endTime":575.518,"body":"opposed to creating content and"},{"speaker":"1. Decide on a Theme","startTime":575.5830000000001,"endTime":579.571,"body":"trying to make it fit in a box."},{"speaker":"1. Decide on a Theme","startTime":575.5830000000001,"endTime":579.571,"body":"And then it feels awkward. It"},{"speaker":"1. Decide on a Theme","startTime":579.636,"endTime":583.363,"body":"feels hard. It's a little"},{"speaker":"1. Decide on a Theme","startTime":579.636,"endTime":583.363,"body":"uncomfortable. And this is kind"},{"speaker":"1. Decide on a Theme","startTime":583.428,"endTime":587.154,"body":"of the same thing that's come up"},{"speaker":"1. Decide on a Theme","startTime":583.428,"endTime":587.154,"body":"when people ask me about"},{"speaker":"1. Decide on a Theme","startTime":587.22,"endTime":591.207,"body":"repurposing content. They're"},{"speaker":"1. Decide on a Theme","startTime":587.22,"endTime":591.207,"body":"like, how do you do that? How do"},{"speaker":"1. Decide on a Theme","startTime":591.273,"endTime":595.326,"body":"you make it seem so easy? And"},{"speaker":"1. Decide on a Theme","startTime":591.273,"endTime":595.326,"body":"I'm like, Well, you have to flip"},{"speaker":"1. Decide on a Theme","startTime":595.3910000000001,"endTime":599.117,"body":"the traditional repurposing"},{"speaker":"1. Decide on a Theme","startTime":595.3910000000001,"endTime":599.117,"body":"content model on its head. We"},{"speaker":"1. Decide on a Theme","startTime":599.183,"endTime":603.236,"body":"don't need to think about, oh, I"},{"speaker":"1. Decide on a Theme","startTime":599.183,"endTime":603.236,"body":"created this podcast episode."},{"speaker":"1. Decide on a Theme","startTime":603.3009999999999,"endTime":607.354,"body":"Now what can I do with it? We"},{"speaker":"1. Decide on a Theme","startTime":603.3009999999999,"endTime":607.354,"body":"need to at the beginning stages,"},{"speaker":"1. Decide on a Theme","startTime":607.4200000000001,"endTime":611.669,"body":"ask how can I use this one piece"},{"speaker":"1. Decide on a Theme","startTime":607.4200000000001,"endTime":611.669,"body":"of content in multiple ways? How"},{"speaker":"1. Decide on a Theme","startTime":611.7339999999999,"endTime":615.591,"body":"can I use this one idea in"},{"speaker":"1. Decide on a Theme","startTime":611.7339999999999,"endTime":615.591,"body":"multiple ways, and it's the same"},{"speaker":"1. Decide on a Theme","startTime":615.6569999999999,"endTime":619.448,"body":"with a theme. So if you're"},{"speaker":"1. Decide on a Theme","startTime":615.6569999999999,"endTime":619.448,"body":"sitting down, you're looking at"},{"speaker":"1. Decide on a Theme","startTime":619.514,"endTime":623.371,"body":"your content calendar, which by"},{"speaker":"1. Decide on a Theme","startTime":619.514,"endTime":623.371,"body":"the way, I'll link to a few"},{"speaker":"1. Decide on a Theme","startTime":623.4359999999999,"endTime":627.293,"body":"resources. I have a ton of"},{"speaker":"1. Decide on a Theme","startTime":623.4359999999999,"endTime":627.293,"body":"especially YouTube videos on how"},{"speaker":"1. Decide on a Theme","startTime":627.3589999999999,"endTime":631.15,"body":"I use Asana for my content"},{"speaker":"1. Decide on a Theme","startTime":627.3589999999999,"endTime":631.15,"body":"calendar. So I'll link to those"},{"speaker":"1. Decide on a Theme","startTime":631.216,"endTime":634.4839999999999,"body":"in the show notes,"},{"speaker":"1. Decide on a Theme","startTime":631.216,"endTime":634.4839999999999,"body":"KrystalProffitt.com/episode352."},{"speaker":"1. Decide on a Theme","startTime":634.55,"endTime":638.341,"body":"It's where you're gonna find"},{"speaker":"1. Decide on a Theme","startTime":634.55,"endTime":638.341,"body":"everything that we're talking"},{"speaker":"1. Decide on a Theme","startTime":638.4069999999999,"endTime":642.394,"body":"about here today. But I love"},{"speaker":"1. Decide on a Theme","startTime":638.4069999999999,"endTime":642.394,"body":"looking at my content calendars."},{"speaker":"1. Decide on a Theme","startTime":642.46,"endTime":646.644,"body":"And I ask how can I make my life"},{"speaker":"1. Decide on a Theme","startTime":642.46,"endTime":646.644,"body":"easier this week? Right? If I'm"},{"speaker":"1. Decide on a Theme","startTime":646.7090000000001,"endTime":650.631,"body":"creating content and looking at"},{"speaker":"1. Decide on a Theme","startTime":646.7090000000001,"endTime":650.631,"body":"what's coming up, I do I ask"},{"speaker":"1. Decide on a Theme","startTime":650.697,"endTime":654.554,"body":"it's to this day, I've been at"},{"speaker":"1. Decide on a Theme","startTime":650.697,"endTime":654.554,"body":"this for several years now I"},{"speaker":"1. Decide on a Theme","startTime":654.619,"endTime":658.28,"body":"say, How can I make my life"},{"speaker":"1. Decide on a Theme","startTime":654.619,"endTime":658.28,"body":"easier. And it usually comes"},{"speaker":"1. Decide on a Theme","startTime":658.346,"endTime":662.203,"body":"down to finding a theme. Because"},{"speaker":"1. Decide on a Theme","startTime":658.346,"endTime":662.203,"body":"whenever I look at a theme"},{"speaker":"1. Decide on a Theme","startTime":662.268,"endTime":666.386,"body":"across content, I can tie pieces"},{"speaker":"1. Decide on a Theme","startTime":662.268,"endTime":666.386,"body":"together very easily. And this"},{"speaker":"1. Decide on a Theme","startTime":666.452,"endTime":670.243,"body":"kind of ties into a repurposing"},{"speaker":"1. Decide on a Theme","startTime":666.452,"endTime":670.243,"body":"strategy, like what I just"},{"speaker":"1. Decide on a Theme","startTime":670.309,"endTime":674.035,"body":"talked about right now as like,"},{"speaker":"1. Decide on a Theme","startTime":670.309,"endTime":674.035,"body":"Hey, I actually have some"},{"speaker":"1. Decide on a Theme","startTime":674.1,"endTime":678.154,"body":"YouTube videos that you should"},{"speaker":"1. Decide on a Theme","startTime":674.1,"endTime":678.154,"body":"go check out. I'm gonna link to"},{"speaker":"1. Decide on a Theme","startTime":678.219,"endTime":682.011,"body":"those in the show notes. That"},{"speaker":"1. Decide on a Theme","startTime":678.219,"endTime":682.011,"body":"happened very organically. I"},{"speaker":"1. Decide on a Theme","startTime":682.076,"endTime":686.129,"body":"don't even have that listed in"},{"speaker":"1. Decide on a Theme","startTime":682.076,"endTime":686.129,"body":"my outline here. But it happens"},{"speaker":"1. Decide on a Theme","startTime":686.195,"endTime":690.117,"body":"organically because over time, I"},{"speaker":"1. Decide on a Theme","startTime":686.195,"endTime":690.117,"body":"know I have created content"},{"speaker":"1. Decide on a Theme","startTime":690.182,"endTime":694.301,"body":"about this. I can link to it in"},{"speaker":"1. Decide on a Theme","startTime":690.182,"endTime":694.301,"body":"my podcast show notes that will"},{"speaker":"1. Decide on a Theme","startTime":694.366,"endTime":697.7,"body":"direct you to my YouTube"},{"speaker":"1. Decide on a Theme","startTime":694.366,"endTime":697.7,"body":"channel, hopefully get you"},{"speaker":"1. Decide on a Theme","startTime":697.766,"endTime":701.623,"body":"hanging out with me over there."},{"speaker":"1. Decide on a Theme","startTime":697.766,"endTime":701.623,"body":"And then we can further our"},{"speaker":"1. Decide on a Theme","startTime":701.688,"endTime":705.806,"body":"relationship as an audience to"},{"speaker":"1. Decide on a Theme","startTime":701.688,"endTime":705.806,"body":"creator type of thing. Does that"},{"speaker":"1. Decide on a Theme","startTime":705.872,"endTime":709.729,"body":"make sense? Like I hope that"},{"speaker":"1. Decide on a Theme","startTime":705.872,"endTime":709.729,"body":"you're nodding along right now"},{"speaker":"1. Decide on a Theme","startTime":709.794,"endTime":713.847,"body":"and you're like, okay, yes, this"},{"speaker":"1. Decide on a Theme","startTime":709.794,"endTime":713.847,"body":"is this is how the platform's"},{"speaker":"1. Decide on a Theme","startTime":713.913,"endTime":717.835,"body":"tied together. So when you're"},{"speaker":"1. Decide on a Theme","startTime":713.913,"endTime":717.835,"body":"asking yourself, well, what is"},{"speaker":"1. Decide on a Theme","startTime":717.9,"endTime":721.758,"body":"my theme? Like? What should it"},{"speaker":"1. Decide on a Theme","startTime":717.9,"endTime":721.758,"body":"be? Well, this is where it's"},{"speaker":"1. Decide on a Theme","startTime":721.823,"endTime":725.418,"body":"going to totally vary from"},{"speaker":"1. Decide on a Theme","startTime":721.823,"endTime":725.418,"body":"creator to creator, from the"},{"speaker":"1. Decide on a Theme","startTime":725.484,"endTime":729.668,"body":"type of content you're creating,"},{"speaker":"1. Decide on a Theme","startTime":725.484,"endTime":729.668,"body":"whether it's entertaining, it's"},{"speaker":"1. Decide on a Theme","startTime":729.7330000000001,"endTime":733.7860000000001,"body":"educational, it's trendy, it's"},{"speaker":"1. Decide on a Theme","startTime":729.7330000000001,"endTime":733.7860000000001,"body":"timely, it's evergreen. There's"},{"speaker":"1. Decide on a Theme","startTime":733.852,"endTime":738.035,"body":"a lot of different ways that you"},{"speaker":"1. Decide on a Theme","startTime":733.852,"endTime":738.035,"body":"can approach the type of theme."},{"speaker":"1. Decide on a Theme","startTime":738.101,"endTime":742.154,"body":"But something that I want you to"},{"speaker":"1. Decide on a Theme","startTime":738.101,"endTime":742.154,"body":"consider is, are you going to"},{"speaker":"1. Decide on a Theme","startTime":742.219,"endTime":745.946,"body":"take one theme and cover it"},{"speaker":"1. Decide on a Theme","startTime":742.219,"endTime":745.946,"body":"broadly? In one piece of your"},{"speaker":"1. Decide on a Theme","startTime":746.011,"endTime":749.737,"body":"content? Right? So let's say a"},{"speaker":"1. Decide on a Theme","startTime":746.011,"endTime":749.737,"body":"podcast episode, let's say"},{"speaker":"1. Decide on a Theme","startTime":749.803,"endTime":753.529,"body":"you're going to create a 30"},{"speaker":"1. Decide on a Theme","startTime":749.803,"endTime":753.529,"body":"minute podcast episode, well,"},{"speaker":"1. Decide on a Theme","startTime":753.594,"endTime":757.451,"body":"then maybe you take it to a"},{"speaker":"1. Decide on a Theme","startTime":753.594,"endTime":757.451,"body":"little bit lighter in a YouTube"},{"speaker":"1. Decide on a Theme","startTime":757.517,"endTime":761.57,"body":"video, and then maybe you even"},{"speaker":"1. Decide on a Theme","startTime":757.517,"endTime":761.57,"body":"go even lighter on an Instagram"},{"speaker":"1. Decide on a Theme","startTime":761.635,"endTime":765.1,"body":"reel. But then maybe you do"},{"speaker":"1. Decide on a Theme","startTime":761.635,"endTime":765.1,"body":"another deep dive in your"},{"speaker":"1. Decide on a Theme","startTime":765.165,"endTime":769.088,"body":"emails. This is what I'm saying."},{"speaker":"1. Decide on a Theme","startTime":765.165,"endTime":769.088,"body":"Like, it's gonna look so so"},{"speaker":"1. Decide on a Theme","startTime":769.153,"endTime":772.945,"body":"different for everybody. But I"},{"speaker":"1. Decide on a Theme","startTime":769.153,"endTime":772.945,"body":"actually have like a fully,"},{"speaker":"1. Decide on a Theme","startTime":773.01,"endTime":777.129,"body":"like, realized in, like, in real"},{"speaker":"1. Decide on a Theme","startTime":773.01,"endTime":777.129,"body":"time, what this looks like. So"},{"speaker":"1. Decide on a Theme","startTime":777.194,"endTime":781.116,"body":"for me, I will typically have my"},{"speaker":"1. Decide on a Theme","startTime":777.194,"endTime":781.116,"body":"YouTube video with the high"},{"speaker":"1. Decide on a Theme","startTime":781.182,"endTime":785.3,"body":"points, right? So I will start"},{"speaker":"1. Decide on a Theme","startTime":781.182,"endTime":785.3,"body":"in these go out on Fridays, like"},{"speaker":"1. Decide on a Theme","startTime":785.366,"endTime":789.157,"body":"my current calendar for YouTube"},{"speaker":"1. Decide on a Theme","startTime":785.366,"endTime":789.157,"body":"is I publish a video every"},{"speaker":"1. Decide on a Theme","startTime":789.223,"endTime":792.949,"body":"Friday. And then from there,"},{"speaker":"1. Decide on a Theme","startTime":789.223,"endTime":792.949,"body":"it's typically like the five"},{"speaker":"1. Decide on a Theme","startTime":793.014,"endTime":796.806,"body":"things for this, right? It's"},{"speaker":"1. Decide on a Theme","startTime":793.014,"endTime":796.806,"body":"very action oriented, there's"},{"speaker":"1. Decide on a Theme","startTime":796.871,"endTime":800.924,"body":"not a lot of fluff, there's not"},{"speaker":"1. Decide on a Theme","startTime":796.871,"endTime":800.924,"body":"a lot of story, because I save"},{"speaker":"1. Decide on a Theme","startTime":800.99,"endTime":805.239,"body":"that for my podcast episodes. So"},{"speaker":"1. Decide on a Theme","startTime":800.99,"endTime":805.239,"body":"I'll record my YouTube video, it"},{"speaker":"1. Decide on a Theme","startTime":805.304,"endTime":809.031,"body":"has all the high points. And"},{"speaker":"1. Decide on a Theme","startTime":805.304,"endTime":809.031,"body":"then from there, I take that"},{"speaker":"1. Decide on a Theme","startTime":809.096,"endTime":813.0840000000001,"body":"podcast episode with the same"},{"speaker":"1. Decide on a Theme","startTime":809.096,"endTime":813.0840000000001,"body":"theme. And I go on a deep dive,"},{"speaker":"1. Decide on a Theme","startTime":813.149,"endTime":816.352,"body":"I tell stories, I share"},{"speaker":"1. Decide on a Theme","startTime":813.149,"endTime":816.352,"body":"examples, I give you some"},{"speaker":"1. Decide on a Theme","startTime":816.418,"endTime":820.602,"body":"teachings, I share all kinds of"},{"speaker":"1. Decide on a Theme","startTime":816.418,"endTime":820.602,"body":"ideas or strategies that I can't"},{"speaker":"1. Decide on a Theme","startTime":820.667,"endTime":824.524,"body":"get into in a YouTube video,"},{"speaker":"1. Decide on a Theme","startTime":820.667,"endTime":824.524,"body":"right? Like, I want everything"},{"speaker":"1. Decide on a Theme","startTime":824.59,"endTime":827.727,"body":"on YouTube to be quick,"},{"speaker":"1. Decide on a Theme","startTime":824.59,"endTime":827.727,"body":"actionable, because I am"},{"speaker":"1. Decide on a Theme","startTime":827.793,"endTime":831.5840000000001,"body":"assuming and I know based on my"},{"speaker":"1. Decide on a Theme","startTime":827.793,"endTime":831.5840000000001,"body":"data, that people that are"},{"speaker":"1. Decide on a Theme","startTime":831.65,"endTime":835.572,"body":"finding me on YouTube, most of"},{"speaker":"1. Decide on a Theme","startTime":831.65,"endTime":835.572,"body":"them are not subscribed to my"},{"speaker":"1. Decide on a Theme","startTime":835.638,"endTime":839.5600000000001,"body":"channel, they could be brand new"},{"speaker":"1. Decide on a Theme","startTime":835.638,"endTime":839.5600000000001,"body":"to me. So I don't want them"},{"speaker":"1. Decide on a Theme","startTime":839.625,"endTime":843.417,"body":"saying And y'all trust me if"},{"speaker":"1. Decide on a Theme","startTime":839.625,"endTime":843.417,"body":"you've been on YouTube, or if"},{"speaker":"1. Decide on a Theme","startTime":843.482,"endTime":847.339,"body":"you've seen YouTube comments"},{"speaker":"1. Decide on a Theme","startTime":843.482,"endTime":847.339,"body":"before, people are pretty much"},{"speaker":"1. Decide on a Theme","startTime":847.405,"endTime":851.458,"body":"like, Hey, lady, it took us six"},{"speaker":"1. Decide on a Theme","startTime":847.405,"endTime":851.458,"body":"minutes to get to the point to"},{"speaker":"1. Decide on a Theme","startTime":851.523,"endTime":855.642,"body":"where you plugged in the thing"},{"speaker":"1. Decide on a Theme","startTime":851.523,"endTime":855.642,"body":"to make it go on so you can talk"},{"speaker":"1. Decide on a Theme","startTime":855.707,"endTime":859.826,"body":"into it. I literally just read"},{"speaker":"1. Decide on a Theme","startTime":855.707,"endTime":859.826,"body":"that today. I saw a comment that"},{"speaker":"1. Decide on a Theme","startTime":859.891,"endTime":863.683,"body":"said, she talked for six minutes"},{"speaker":"1. Decide on a Theme","startTime":859.891,"endTime":863.683,"body":"to tell me how to plug in"},{"speaker":"1. Decide on a Theme","startTime":863.748,"endTime":867.605,"body":"something like YouTube, like"},{"speaker":"1. Decide on a Theme","startTime":863.748,"endTime":867.605,"body":"y'all are cutthroat. Okay, the"},{"speaker":"1. Decide on a Theme","startTime":867.67,"endTime":871.462,"body":"YouTube fans are cutthroat, they"},{"speaker":"1. Decide on a Theme","startTime":867.67,"endTime":871.462,"body":"want you just tell me the"},{"speaker":"1. Decide on a Theme","startTime":871.527,"endTime":875.45,"body":"highlights, get me to the point,"},{"speaker":"1. Decide on a Theme","startTime":871.527,"endTime":875.45,"body":"solve my problem, give me a"},{"speaker":"1. Decide on a Theme","startTime":875.515,"endTime":879.699,"body":"solution as quickly as possible."},{"speaker":"1. Decide on a Theme","startTime":875.515,"endTime":879.699,"body":"So on YouTube, I try to keep it"},{"speaker":"1. Decide on a Theme","startTime":879.764,"endTime":883.491,"body":"very straight to the point. And"},{"speaker":"1. Decide on a Theme","startTime":879.764,"endTime":883.491,"body":"then in podcast, I can go"},{"speaker":"1. Decide on a Theme","startTime":883.556,"endTime":887.282,"body":"deeper. So whenever I'm doing my"},{"speaker":"1. Decide on a Theme","startTime":883.556,"endTime":887.282,"body":"brainstorming my content"},{"speaker":"1. Decide on a Theme","startTime":887.348,"endTime":890.747,"body":"planning, I'm writing my"},{"speaker":"1. Decide on a Theme","startTime":887.348,"endTime":890.747,"body":"outlines. If I see too much"},{"speaker":"1. Decide on a Theme","startTime":890.813,"endTime":894.8,"body":"fluff, or too many stories, or"},{"speaker":"1. Decide on a Theme","startTime":890.813,"endTime":894.8,"body":"too many examples, I don't cut"},{"speaker":"1. Decide on a Theme","startTime":894.866,"endTime":898.788,"body":"it out of my YouTube script, I"},{"speaker":"1. Decide on a Theme","startTime":894.866,"endTime":898.788,"body":"say, oh, that's better suited"},{"speaker":"1. Decide on a Theme","startTime":898.853,"endTime":902.58,"body":"for the podcast. It's on theme."},{"speaker":"1. Decide on a Theme","startTime":898.853,"endTime":902.58,"body":"And it's the same type of"},{"speaker":"1. Decide on a Theme","startTime":902.645,"endTime":906.633,"body":"content that my podcast audience"},{"speaker":"1. Decide on a Theme","startTime":902.645,"endTime":906.633,"body":"wants to hear. It's just not"},{"speaker":"1. Decide on a Theme","startTime":906.698,"endTime":910.621,"body":"well suited for the YouTube"},{"speaker":"1. Decide on a Theme","startTime":906.698,"endTime":910.621,"body":"platform. And the here's another"},{"speaker":"1. Decide on a Theme","startTime":910.686,"endTime":914.412,"body":"secret, you'll know I love"},{"speaker":"1. Decide on a Theme","startTime":910.686,"endTime":914.412,"body":"sharing secrets around here. I"},{"speaker":"1. Decide on a Theme","startTime":914.478,"endTime":918.596,"body":"will reuse the same script for"},{"speaker":"1. Decide on a Theme","startTime":914.478,"endTime":918.596,"body":"my podcast and my YouTube. Okay,"},{"speaker":"1. Decide on a Theme","startTime":918.662,"endTime":922.649,"body":"like secret's out, I tell you"},{"speaker":"1. Decide on a Theme","startTime":918.662,"endTime":922.649,"body":"all the behind the scenes here,"},{"speaker":"1. Decide on a Theme","startTime":922.715,"endTime":926.899,"body":"okay. I will use this same exact"},{"speaker":"1. Decide on a Theme","startTime":922.715,"endTime":926.899,"body":"script. But what I will tend to"},{"speaker":"1. Decide on a Theme","startTime":926.964,"endTime":931.017,"body":"do is I will either go through"},{"speaker":"1. Decide on a Theme","startTime":926.964,"endTime":931.017,"body":"and highlight or strike through"},{"speaker":"1. Decide on a Theme","startTime":931.082,"endTime":935.332,"body":"what I'm going to use on YouTube"},{"speaker":"1. Decide on a Theme","startTime":931.082,"endTime":935.332,"body":"versus a podcast. So I can reuse"},{"speaker":"1. Decide on a Theme","startTime":935.397,"endTime":939.254,"body":"the same thing. This is how I"},{"speaker":"1. Decide on a Theme","startTime":935.397,"endTime":939.254,"body":"make the theme, very seamless"},{"speaker":"1. Decide on a Theme","startTime":939.319,"endTime":943.176,"body":"from my podcast to my YouTube"},{"speaker":"1. Decide on a Theme","startTime":939.319,"endTime":943.176,"body":"channel, I can reuse the same"},{"speaker":"1. Decide on a Theme","startTime":943.242,"endTime":947.36,"body":"script, I just have to adjust it"},{"speaker":"1. Decide on a Theme","startTime":943.242,"endTime":947.36,"body":"and manipulate it a little bit"},{"speaker":"1. Decide on a Theme","startTime":947.426,"endTime":951.413,"body":"to fit to the content that I'm"},{"speaker":"1. Decide on a Theme","startTime":947.426,"endTime":951.413,"body":"creating. Okay, so you're with"},{"speaker":"1. Decide on a Theme","startTime":951.479,"endTime":955.532,"body":"me, we're still going on this"},{"speaker":"1. Decide on a Theme","startTime":951.479,"endTime":955.532,"body":"example. So this example journey"},{"speaker":"1. Decide on a Theme","startTime":955.597,"endTime":959.585,"body":"is I'd create a YouTube video,"},{"speaker":"1. Decide on a Theme","startTime":955.597,"endTime":959.585,"body":"I'd create a podcast, then I'm"},{"speaker":"1. Decide on a Theme","startTime":959.65,"endTime":963.638,"body":"sharing this content for the"},{"speaker":"1. Decide on a Theme","startTime":959.65,"endTime":963.638,"body":"podcast and YouTube in bite size"},{"speaker":"1. Decide on a Theme","startTime":963.704,"endTime":967.561,"body":"clips across social media. This"},{"speaker":"1. Decide on a Theme","startTime":963.704,"endTime":967.561,"body":"is really important because"},{"speaker":"1. Decide on a Theme","startTime":967.626,"endTime":971.745,"body":"y'all will ask me, How do I talk"},{"speaker":"1. Decide on a Theme","startTime":967.626,"endTime":971.745,"body":"about my stuff on social media"},{"speaker":"1. Decide on a Theme","startTime":971.8100000000001,"endTime":975.994,"body":"and how I don't understand what"},{"speaker":"1. Decide on a Theme","startTime":971.8100000000001,"endTime":975.994,"body":"to post and I'm like, we'll just"},{"speaker":"1. Decide on a Theme","startTime":976.059,"endTime":979.785,"body":"talk about your content. Talk"},{"speaker":"1. Decide on a Theme","startTime":976.059,"endTime":979.785,"body":"about your content and talk"},{"speaker":"1. Decide on a Theme","startTime":979.851,"endTime":983.839,"body":"about today on the podcast, we"},{"speaker":"1. Decide on a Theme","startTime":979.851,"endTime":983.839,"body":"talked about the three things."},{"speaker":"1. Decide on a Theme","startTime":983.904,"endTime":988.088,"body":"Here's one of the things you got"},{"speaker":"1. Decide on a Theme","startTime":983.904,"endTime":988.088,"body":"to go listen to the podcast for"},{"speaker":"1. Decide on a Theme","startTime":988.153,"endTime":991.618,"body":"the other two. Okay, here's"},{"speaker":"1. Decide on a Theme","startTime":988.153,"endTime":991.618,"body":"where you can find it. Go"},{"speaker":"1. Decide on a Theme","startTime":991.683,"endTime":995.475,"body":"listen, very, very simple. I"},{"speaker":"1. Decide on a Theme","startTime":991.683,"endTime":995.475,"body":"think that we often make it a"},{"speaker":"1. Decide on a Theme","startTime":995.54,"endTime":999.267,"body":"lot more complicated than it"},{"speaker":"1. Decide on a Theme","startTime":995.54,"endTime":999.267,"body":"needs to be when it comes to"},{"speaker":"1. Decide on a Theme","startTime":999.332,"endTime":1003.254,"body":"creating calls to action and"},{"speaker":"1. Decide on a Theme","startTime":999.332,"endTime":1003.254,"body":"telling people where to go just"},{"speaker":"1. Decide on a Theme","startTime":1003.32,"endTime":1007.438,"body":"add value. Really, I mean, you"},{"speaker":"1. Decide on a Theme","startTime":1003.32,"endTime":1007.438,"body":"can't go wrong if you're leading"},{"speaker":"1. Decide on a Theme","startTime":1007.504,"endTime":1011.491,"body":"with value, and what you can"},{"speaker":"1. Decide on a Theme","startTime":1007.504,"endTime":1011.491,"body":"share on social media about your"},{"speaker":"1. Decide on a Theme","startTime":1011.557,"endTime":1015.61,"body":"content, but the ultimate tool"},{"speaker":"1. Decide on a Theme","startTime":1011.557,"endTime":1015.61,"body":"the the ultimate reason why I'm"},{"speaker":"1. Decide on a Theme","startTime":1015.675,"endTime":1019.598,"body":"using social media, I should"},{"speaker":"1. Decide on a Theme","startTime":1015.675,"endTime":1019.598,"body":"say, right, I'm not gonna speak"},{"speaker":"1. Decide on a Theme","startTime":1019.663,"endTime":1023.455,"body":"for everybody. But the reason"},{"speaker":"1. Decide on a Theme","startTime":1019.663,"endTime":1023.455,"body":"why I use social media is to"},{"speaker":"1. Decide on a Theme","startTime":1023.52,"endTime":1027.181,"body":"drive people to my Bigger,"},{"speaker":"1. Decide on a Theme","startTime":1023.52,"endTime":1027.181,"body":"Longer form pieces of content"},{"speaker":"1. Decide on a Theme","startTime":1027.246,"endTime":1030.9070000000002,"body":"where they're going to find"},{"speaker":"1. Decide on a Theme","startTime":1027.246,"endTime":1030.9070000000002,"body":"extra value. So that is what"},{"speaker":"1. Decide on a Theme","startTime":1030.973,"endTime":1035.091,"body":"I'll do. I'll take snippets of"},{"speaker":"1. Decide on a Theme","startTime":1030.973,"endTime":1035.091,"body":"the podcast of the YouTube and I"},{"speaker":"1. Decide on a Theme","startTime":1035.1570000000002,"endTime":1039.3400000000001,"body":"put it on social media. And then"},{"speaker":"1. Decide on a Theme","startTime":1035.1570000000002,"endTime":1039.3400000000001,"body":"the last piece of my example is"},{"speaker":"1. Decide on a Theme","startTime":1039.406,"endTime":1042.74,"body":"I'm linking to my long form"},{"speaker":"1. Decide on a Theme","startTime":1039.406,"endTime":1042.74,"body":"pieces of content in my"},{"speaker":"1. Decide on a Theme","startTime":1042.8049999999998,"endTime":1046.662,"body":"newsletter. Y'all send me so"},{"speaker":"1. Decide on a Theme","startTime":1042.8049999999998,"endTime":1046.662,"body":"many emails, so many Instagram"},{"speaker":"1. Decide on a Theme","startTime":1046.728,"endTime":1050.846,"body":"DMS about like, how do I tie my"},{"speaker":"1. Decide on a Theme","startTime":1046.728,"endTime":1050.846,"body":"podcast to my email newsletter,"},{"speaker":"1. Decide on a Theme","startTime":1050.911,"endTime":1055.095,"body":"or you just straight up tell me"},{"speaker":"1. Decide on a Theme","startTime":1050.911,"endTime":1055.095,"body":"Krystal haven't sent an email to"},{"speaker":"1. Decide on a Theme","startTime":1055.161,"endTime":1059.214,"body":"my list and months, haven't even"},{"speaker":"1. Decide on a Theme","startTime":1055.161,"endTime":1059.214,"body":"sent an email to my list in a"},{"speaker":"1. Decide on a Theme","startTime":1059.279,"endTime":1063.071,"body":"year. They probably don't even"},{"speaker":"1. Decide on a Theme","startTime":1059.279,"endTime":1063.071,"body":"know who I am. If I send an"},{"speaker":"1. Decide on a Theme","startTime":1063.136,"endTime":1066.797,"body":"email to them. Now, they're"},{"speaker":"1. Decide on a Theme","startTime":1063.136,"endTime":1066.797,"body":"going to say who is this and"},{"speaker":"1. Decide on a Theme","startTime":1066.862,"endTime":1070.85,"body":"they're going to unsubscribe?"},{"speaker":"1. Decide on a Theme","startTime":1066.862,"endTime":1070.85,"body":"This is a reality. I see this a"},{"speaker":"1. Decide on a Theme","startTime":1070.9160000000002,"endTime":1074.969,"body":"lot. Like if you're like, oh,"},{"speaker":"1. Decide on a Theme","startTime":1070.9160000000002,"endTime":1074.969,"body":"that's me. She like I feel seen."},{"speaker":"1. Decide on a Theme","startTime":1075.034,"endTime":1079.022,"body":"I feel attacked right now. I'm"},{"speaker":"1. Decide on a Theme","startTime":1075.034,"endTime":1079.022,"body":"coming after you. Because this"},{"speaker":"1. Decide on a Theme","startTime":1079.087,"endTime":1082.5520000000001,"body":"is a real thing. This is not"},{"speaker":"1. Decide on a Theme","startTime":1079.087,"endTime":1082.5520000000001,"body":"just one person. This is"},{"speaker":"1. Decide on a Theme","startTime":1082.617,"endTime":1086.213,"body":"multiple people. I will get"},{"speaker":"1. Decide on a Theme","startTime":1082.617,"endTime":1086.213,"body":"emails every single Friday,"},{"speaker":"1. Decide on a Theme","startTime":1086.278,"endTime":1090.266,"body":"every single Friday, I get at"},{"speaker":"1. Decide on a Theme","startTime":1086.278,"endTime":1090.266,"body":"least one email that says thank"},{"speaker":"1. Decide on a Theme","startTime":1090.3310000000001,"endTime":1094.385,"body":"you so much. For this reminder,"},{"speaker":"1. Decide on a Theme","startTime":1090.3310000000001,"endTime":1094.385,"body":"today, I need to send an email"},{"speaker":"1. Decide on a Theme","startTime":1094.45,"endTime":1098.568,"body":"to my list. It happens all the"},{"speaker":"1. Decide on a Theme","startTime":1094.45,"endTime":1098.568,"body":"time. So going back to our theme"},{"speaker":"1. Decide on a Theme","startTime":1098.634,"endTime":1102.556,"body":"today is how do we tie all this"},{"speaker":"1. Decide on a Theme","startTime":1098.634,"endTime":1102.556,"body":"into one theme? Well use the"},{"speaker":"1. Decide on a Theme","startTime":1102.6219999999998,"endTime":1106.348,"body":"reason why people should go"},{"speaker":"1. Decide on a Theme","startTime":1102.6219999999998,"endTime":1106.348,"body":"listen to your podcast, or go"},{"speaker":"1. Decide on a Theme","startTime":1106.413,"endTime":1110.597,"body":"watch your YouTube video or even"},{"speaker":"1. Decide on a Theme","startTime":1106.413,"endTime":1110.597,"body":"just go look at what you posted"},{"speaker":"1. Decide on a Theme","startTime":1110.663,"endTime":1114.716,"body":"on Instagram. Y'all. It doesn't"},{"speaker":"1. Decide on a Theme","startTime":1110.663,"endTime":1114.716,"body":"have to be this groundbreaking"},{"speaker":"1. Decide on a Theme","startTime":1114.781,"endTime":1118.9650000000001,"body":"changing someone's life message"},{"speaker":"1. Decide on a Theme","startTime":1114.781,"endTime":1118.9650000000001,"body":"in an email. My emails aren't if"},{"speaker":"1. Decide on a Theme","startTime":1119.03,"endTime":1122.8220000000001,"body":"you're on my email list, you're"},{"speaker":"1. Decide on a Theme","startTime":1119.03,"endTime":1122.8220000000001,"body":"probably like Krystal, the"},{"speaker":"1. Decide on a Theme","startTime":1122.8870000000002,"endTime":1126.417,"body":"stories you share on there"},{"speaker":"1. Decide on a Theme","startTime":1122.8870000000002,"endTime":1126.417,"body":"absolutely ridiculous. I've"},{"speaker":"1. Decide on a Theme","startTime":1126.4830000000002,"endTime":1130.405,"body":"talked about, here's just like,"},{"speaker":"1. Decide on a Theme","startTime":1126.4830000000002,"endTime":1130.405,"body":"in the last few months, I've"},{"speaker":"1. Decide on a Theme","startTime":1130.471,"endTime":1134.328,"body":"talked about camping, I've"},{"speaker":"1. Decide on a Theme","startTime":1130.471,"endTime":1134.328,"body":"talked about wind chimes, I have"},{"speaker":"1. Decide on a Theme","startTime":1134.393,"endTime":1138.577,"body":"talked about the different like"},{"speaker":"1. Decide on a Theme","startTime":1134.393,"endTime":1138.577,"body":"seasonal life changes that we've"},{"speaker":"1. Decide on a Theme","startTime":1138.642,"endTime":1142.761,"body":"had, like, it's nothing that's"},{"speaker":"1. Decide on a Theme","startTime":1138.642,"endTime":1142.761,"body":"good. I'm not changing the world"},{"speaker":"1. Decide on a Theme","startTime":1142.826,"endTime":1146.618,"body":"through my emails. But I'm"},{"speaker":"1. Decide on a Theme","startTime":1142.826,"endTime":1146.618,"body":"showing up and emailing my list"},{"speaker":"1. Decide on a Theme","startTime":1146.683,"endTime":1150.867,"body":"every single week with something"},{"speaker":"1. Decide on a Theme","startTime":1146.683,"endTime":1150.867,"body":"that's valuable to them. And it"},{"speaker":"1. Decide on a Theme","startTime":1150.932,"endTime":1154.855,"body":"usually ties into the theme of"},{"speaker":"1. Decide on a Theme","startTime":1150.932,"endTime":1154.855,"body":"what my content is about that"},{"speaker":"1. Decide on a Theme","startTime":1154.92,"endTime":1158.908,"body":"week. Okay, so all of this to"},{"speaker":"1. Decide on a Theme","startTime":1154.92,"endTime":1158.908,"body":"say, number one, the first step"},{"speaker":"1. Decide on a Theme","startTime":1158.973,"endTime":1162.9609999999998,"body":"of the process is you have to"},{"speaker":"1. Decide on a Theme","startTime":1158.973,"endTime":1162.9609999999998,"body":"decide what is your theme going"},{"speaker":"1. Decide on a Theme","startTime":1163.0259999999998,"endTime":1166.5569999999998,"body":"to be. And then from there, you"},{"speaker":"1. Decide on a Theme","startTime":1163.0259999999998,"endTime":1166.5569999999998,"body":"have to make sure that"},{"speaker":"1. Decide on a Theme","startTime":1166.6219999999998,"endTime":1170.806,"body":"everything you publish for that"},{"speaker":"1. Decide on a Theme","startTime":1166.6219999999998,"endTime":1170.806,"body":"week rolls up into this umbrella"},{"speaker":"1. Decide on a Theme","startTime":1170.871,"endTime":1175.12,"body":"theme topic that you're going to"},{"speaker":"1. Decide on a Theme","startTime":1170.871,"endTime":1175.12,"body":"cover. If you're struggling with"},{"speaker":"1. Decide on a Theme","startTime":1175.1860000000001,"endTime":1179.0430000000001,"body":"content creation on multiple"},{"speaker":"1. Decide on a Theme","startTime":1175.1860000000001,"endTime":1179.0430000000001,"body":"platforms, this will make your"},{"speaker":"1. Decide on a Theme","startTime":1179.1080000000002,"endTime":1183.031,"body":"life so much easier, so much"},{"speaker":"1. Decide on a Theme","startTime":1179.1080000000002,"endTime":1183.031,"body":"easier, because you're not like"},{"speaker":"1. Decide on a Theme","startTime":1183.096,"endTime":1186.8220000000001,"body":"trying to share on Instagram"},{"speaker":"1. Decide on a Theme","startTime":1183.096,"endTime":1186.8220000000001,"body":"story and you're like, Wait,"},{"speaker":"1. Decide on a Theme","startTime":1186.888,"endTime":1190.81,"body":"what was my podcasts about?"},{"speaker":"1. Decide on a Theme","startTime":1186.888,"endTime":1190.81,"body":"Because it was different than my"},{"speaker":"1. Decide on a Theme","startTime":1190.875,"endTime":1195.125,"body":"YouTube, which is different than"},{"speaker":"1. Decide on a Theme","startTime":1190.875,"endTime":1195.125,"body":"what was on my email list. Which"},{"speaker":"1. Decide on a Theme","startTime":1195.19,"endTime":1199.112,"body":"is different than what I was"},{"speaker":"1. Decide on a Theme","startTime":1195.19,"endTime":1199.112,"body":"gonna post on LinkedIn like No,"},{"speaker":"1. Decide on a Theme","startTime":1199.1779999999999,"endTime":1202.969,"body":"no, none of that. If you're"},{"speaker":"1. Decide on a Theme","startTime":1199.1779999999999,"endTime":1202.969,"body":"doing that you're complicating"},{"speaker":"1. Decide on a Theme","startTime":1203.0349999999999,"endTime":1207.219,"body":"your life for no reason. Like if"},{"speaker":"1. Decide on a Theme","startTime":1203.0349999999999,"endTime":1207.219,"body":"you want a surefire way to make"},{"speaker":"1. Decide on a Theme","startTime":1207.284,"endTime":1211.141,"body":"your content creation journey"},{"speaker":"1. Decide on a Theme","startTime":1207.284,"endTime":1211.141,"body":"easier than I want to see you"},{"speaker":"1. Decide on a Theme","startTime":1211.2060000000001,"endTime":1215.3899999999999,"body":"applying a weekly theme to your"},{"speaker":"1. Decide on a Theme","startTime":1211.2060000000001,"endTime":1215.3899999999999,"body":"content. And maybe we'll have to"},{"speaker":"1. Decide on a Theme","startTime":1215.4560000000001,"endTime":1219.509,"body":"have a follow up podcast episode"},{"speaker":"1. Decide on a Theme","startTime":1215.4560000000001,"endTime":1219.509,"body":"that's just about selecting a"},{"speaker":"1. Decide on a Theme","startTime":1219.574,"endTime":1223.1039999999998,"body":"theme for the different"},{"speaker":"1. Decide on a Theme","startTime":1219.574,"endTime":1223.1039999999998,"body":"categories of content creators"},{"speaker":"1. Decide on a Theme","startTime":1223.17,"endTime":1227.288,"body":"that are out there. So I'm going"},{"speaker":"1. Decide on a Theme","startTime":1223.17,"endTime":1227.288,"body":"to put a pin in that right now"},{"speaker":"1. Decide on a Theme","startTime":1227.3539999999998,"endTime":1231.4070000000002,"body":"and just know, you're going to"},{"speaker":"1. Decide on a Theme","startTime":1227.3539999999998,"endTime":1231.4070000000002,"body":"remind me that you want to talk"},{"speaker":"1. Decide on a Theme","startTime":1231.4720000000002,"endTime":1235.1329999999998,"body":"about it. I'm almost thinking"},{"speaker":"1. Decide on a Theme","startTime":1231.4720000000002,"endTime":1235.1329999999998,"body":"that this should be like a"},{"speaker":"1. Decide on a Theme","startTime":1235.1979999999999,"endTime":1239.121,"body":"coaching call series where you"},{"speaker":"1. Decide on a Theme","startTime":1235.1979999999999,"endTime":1239.121,"body":"leave me a message and we can"},{"speaker":"1. Decide on a Theme","startTime":1239.1860000000001,"endTime":1242.716,"body":"play audio files for the"},{"speaker":"1. Decide on a Theme","startTime":1239.1860000000001,"endTime":1242.716,"body":"different themes that are out"},{"speaker":"1. Decide on a Theme","startTime":1242.7820000000002,"endTime":1246.377,"body":"there. And I can answer your"},{"speaker":"1. Decide on a Theme","startTime":1242.7820000000002,"endTime":1246.377,"body":"questions that way. So I'm"},{"speaker":"1. Decide on a Theme","startTime":1246.4430000000002,"endTime":1250.692,"body":"actually going to link to my pod"},{"speaker":"1. Decide on a Theme","startTime":1246.4430000000002,"endTime":1250.692,"body":"inbox page. And I'm going to put"},{"speaker":"1. Decide on a Theme","startTime":1250.757,"endTime":1254.4180000000001,"body":"something on there. Because,"},{"speaker":"1. Decide on a Theme","startTime":1250.757,"endTime":1254.4180000000001,"body":"yes, if you have a question"},{"speaker":"1. Decide on a Theme","startTime":1254.484,"endTime":1258.0790000000002,"body":"about your specific theme, and"},{"speaker":"1. Decide on a Theme","startTime":1254.484,"endTime":1258.0790000000002,"body":"you want it to be on the"},{"speaker":"1. Decide on a Theme","startTime":1258.1439999999998,"endTime":1261.152,"body":"podcast, I encourage you go to"},{"speaker":"1. Decide on a Theme","startTime":1258.1439999999998,"endTime":1261.152,"body":"the show notes,"},{"speaker":"1. Decide on a Theme","startTime":1261.217,"endTime":1265.27,"body":"KrystalProffitt.com/episode352,"},{"speaker":"1. Decide on a Theme","startTime":1261.217,"endTime":1265.27,"body":"you're going to find a link to"},{"speaker":"1. Decide on a Theme","startTime":1265.335,"endTime":1269.3890000000001,"body":"my pod inbox page where you can"},{"speaker":"1. Decide on a Theme","startTime":1265.335,"endTime":1269.3890000000001,"body":"leave me a voice memo and have"},{"speaker":"1. Decide on a Theme","startTime":1269.4540000000002,"endTime":1273.5720000000001,"body":"an error on the podcast. So if"},{"speaker":"1. Decide on a Theme","startTime":1269.4540000000002,"endTime":1273.5720000000001,"body":"that's you, if you're interested"},{"speaker":"1. Decide on a Theme","startTime":1273.638,"endTime":1277.8870000000002,"body":"in learning more about themes, I"},{"speaker":"1. Decide on a Theme","startTime":1273.638,"endTime":1277.8870000000002,"body":"want you to do that you're gonna"},{"speaker":"1. Decide on a Theme","startTime":1277.9520000000002,"endTime":1281.679,"body":"have all the instructions,"},{"speaker":"1. Decide on a Theme","startTime":1277.9520000000002,"endTime":1281.679,"body":"everything you need to know, I"},{"speaker":"1. Decide on a Theme","startTime":1281.7440000000001,"endTime":1285.732,"body":"even have a tutorial video on"},{"speaker":"1. Decide on a Theme","startTime":1281.7440000000001,"endTime":1285.732,"body":"how to do this, y'all. Okay, so"},{"speaker":"1. Decide on a Theme","startTime":1285.797,"endTime":1289.9810000000002,"body":"I want you, I want you using it."},{"speaker":"1. Decide on a Theme","startTime":1285.797,"endTime":1289.9810000000002,"body":"Let's move on to number two. So"},{"speaker":"1. Decide on a Theme","startTime":1290.047,"endTime":1294.165,"body":"we covered the first thing you"},{"speaker":"1. Decide on a Theme","startTime":1290.047,"endTime":1294.165,"body":"got to talk about is deciding on"},{"speaker":"1. Decide on a Theme","startTime":1294.23,"endTime":1294.9499999999998,"body":"your theme."},{"speaker":"2. Repurpose or Connect Organically","startTime":1294.9499999999998,"endTime":1553.7890000000002,"body":"The next thing is you have to decide, are you going to repurpose the content across all of your platforms? Or are you going to connect them all together organically. Now I have a very specific example of this. So if you are going to share five ideas in a YouTube video, then you want to take one idea just one you have five right I'm assuming you have five ideas I'm sharing in a YouTube video. You could take one of those ideas and share it in a podcast episode but go really deep again going Back to what we talked about ideas, stories, teachings, examples, you could share so much more in a podcast episode. Or you could create five individual podcast episodes instead of one long one. So there's a few different ways that you can look at this from a repurposing standpoint. But I want to just throw out a few ideas for you to kind of get the juices flowing, like get a little creative on what you can do to string a theme throughout all of your content. Because I think it's really important that I don't just give you a template. Templates don't work, y'all. I mean, I can tell you do this, A plus B equals C every single time. But you and I both know, that's not how it works. Like even templates that I get, I tweak them, I look at them, and I say, okay, like, well, that's kind of good. But let me put my own spin on it, or that's a great idea. That's the beginning of a good idea. Let me put my little magic jerseys on it. And then I'll make it something my own. But I just want to throw out multiple ideas, because long form pieces of content will work great for some of you, but suddenly are like, I need the short form, I need the multiple episodes, Krystal Summer is coming up, and I have my kids at home all summer, and I need to fill up this content calendar, well, then that's a great opportunity for you to take those five ideas and break it down. Instead of one long episode, you create five smaller individual episodes. And then there you go, you have five weeks of podcast episodes instead of one, long one, even if they're shorter, even if they're shorter, it's totally fine. I actually have Amy, she is she's been a longtime member of this community. And we've had multiple conversations back and forth about her podcast about the different aspects of her business and her online creation journey. And I remember we've talked so many times about summertime. And she told me last year, she was like, You know what, I think I'm gonna make some of my episodes shorter, because that's what's going to work best for my schedule in the summer because it was so busy with her kids and all the things that they had going on. And it worked out beautifully. And her audience didn't come after her with pitchforks and say, What are you doing, we want you to go back to the way you were doing it, they were totally fine with it. So even if you have to adjust for a little bit based on what's going on personally in your life, I have another great episode. That's all about scheduling and all about content calendars that I'll link to in the show notes as well. But I just want to throw out like I said, multiple ideas to get you thinking about content in a fresh way. That way, you can see opportunities that maybe you didn't see before. Alright, so that was number two. Number one, remember we said deciding on a theme? Number two, you have to decide are you going to repurpose content across all of your platforms, meaning use that podcast, live stream, whatever you did, and use it across all the different places? Maybe you're going to splice down one long YouTube video and turn it into multiple pieces of content totally fine, by the way, or are you going to create one episode, and then maybe chop it up into five individual episodes? Neither one of these are wrong answers. Okay, there are no wrong answers here. The last thing that I want to talk about is really just reiterating examples from my own"},{"speaker":"2. Repurpose or Connect Organically","startTime":1294.9499999999998,"endTime":1553.7890000000002,"body":"content."},{"speaker":"3. Real-Life Example","startTime":1553.7890000000002,"endTime":1556.4879999999998,"body":"And I am"},{"speaker":"3. Real-Life Example","startTime":1553.7890000000002,"endTime":1556.4879999999998,"body":"going to link to and this is why"},{"speaker":"3. Real-Life Example","startTime":1556.554,"endTime":1560.701,"body":"this was my number three because"},{"speaker":"3. Real-Life Example","startTime":1556.554,"endTime":1560.701,"body":"I'm like, Well, I don't really"},{"speaker":"3. Real-Life Example","startTime":1560.7669999999998,"endTime":1564.6509999999998,"body":"have anything new to share,"},{"speaker":"3. Real-Life Example","startTime":1560.7669999999998,"endTime":1564.6509999999998,"body":"except I am going to be sharing"},{"speaker":"3. Real-Life Example","startTime":1564.717,"endTime":1567.614,"body":"examples of this in my show"},{"speaker":"3. Real-Life Example","startTime":1564.717,"endTime":1567.614,"body":"notes. So again,"},{"speaker":"3. Real-Life Example","startTime":1567.679,"endTime":1571.893,"body":"KrystalProffitt.com/episode352."},{"speaker":"3. Real-Life Example","startTime":1567.679,"endTime":1571.893,"body":"If you want to see like a living"},{"speaker":"3. Real-Life Example","startTime":1571.9589999999998,"endTime":1576.1060000000002,"body":"example of how I do this, I want"},{"speaker":"3. Real-Life Example","startTime":1571.9589999999998,"endTime":1576.1060000000002,"body":"you to go see it. I'm going to"},{"speaker":"3. Real-Life Example","startTime":1576.172,"endTime":1580.056,"body":"put an example of a podcast"},{"speaker":"3. Real-Life Example","startTime":1576.172,"endTime":1580.056,"body":"episode, a YouTube video, and a"},{"speaker":"3. Real-Life Example","startTime":1580.1219999999998,"endTime":1584.27,"body":"weekly email. If you didn't know"},{"speaker":"3. Real-Life Example","startTime":1580.1219999999998,"endTime":1584.27,"body":"this, this is super cool. With"},{"speaker":"3. Real-Life Example","startTime":1584.335,"endTime":1588.351,"body":"ConvertKit This is the email"},{"speaker":"3. Real-Life Example","startTime":1584.335,"endTime":1588.351,"body":"service provider I've been using"},{"speaker":"3. Real-Life Example","startTime":1588.417,"endTime":1591.38,"body":"forever. Yes, I'm an affiliate,"},{"speaker":"3. Real-Life Example","startTime":1588.417,"endTime":1591.38,"body":"you can go to"},{"speaker":"3. Real-Life Example","startTime":1591.446,"endTime":1595.3960000000002,"body":"KrystalProffitt.com/convertkit."},{"speaker":"3. Real-Life Example","startTime":1591.446,"endTime":1595.3960000000002,"body":"I sing their praises all the"},{"speaker":"3. Real-Life Example","startTime":1595.4609999999998,"endTime":1599.741,"body":"time. I've been using them since"},{"speaker":"3. Real-Life Example","startTime":1595.4609999999998,"endTime":1599.741,"body":"2017. So we have a long standing"},{"speaker":"3. Real-Life Example","startTime":1599.806,"endTime":1603.8220000000001,"body":"relationship. I absolutely love"},{"speaker":"3. Real-Life Example","startTime":1599.806,"endTime":1603.8220000000001,"body":"ConvertKit. But what's really"},{"speaker":"3. Real-Life Example","startTime":1603.888,"endTime":1607.9699999999998,"body":"cool is I can go back and find"},{"speaker":"3. Real-Life Example","startTime":1603.888,"endTime":1607.9699999999998,"body":"old emails and I can share them"},{"speaker":"3. Real-Life Example","startTime":1608.036,"endTime":1611.788,"body":"so you can see them. Like I"},{"speaker":"3. Real-Life Example","startTime":1608.036,"endTime":1611.788,"body":"don't have to go back and say"},{"speaker":"3. Real-Life Example","startTime":1611.8539999999998,"endTime":1615.9360000000001,"body":"Oh, give me your email address."},{"speaker":"3. Real-Life Example","startTime":1611.8539999999998,"endTime":1615.9360000000001,"body":"Like I can share you a link of"},{"speaker":"3. Real-Life Example","startTime":1616.002,"endTime":1620.0169999999998,"body":"exactly what that email looks"},{"speaker":"3. Real-Life Example","startTime":1616.002,"endTime":1620.0169999999998,"body":"like. And that's what I'm gonna"},{"speaker":"3. Real-Life Example","startTime":1620.083,"endTime":1623.967,"body":"do because I think that that's"},{"speaker":"3. Real-Life Example","startTime":1620.083,"endTime":1623.967,"body":"going to be the most helpful"},{"speaker":"3. Real-Life Example","startTime":1624.033,"endTime":1627.9830000000002,"body":"because even if you're on my"},{"speaker":"3. Real-Life Example","startTime":1624.033,"endTime":1627.9830000000002,"body":"email list, maybe you don't see"},{"speaker":"3. Real-Life Example","startTime":1628.049,"endTime":1632.1309999999999,"body":"all of the different things when"},{"speaker":"3. Real-Life Example","startTime":1628.049,"endTime":1632.1309999999999,"body":"they're happening in a week's"},{"speaker":"3. Real-Life Example","startTime":1632.1970000000001,"endTime":1636.344,"body":"time. But I want to give you a"},{"speaker":"3. Real-Life Example","startTime":1632.1970000000001,"endTime":1636.344,"body":"living example I want you to see"},{"speaker":"3. Real-Life Example","startTime":1636.4099999999999,"endTime":1640.426,"body":"The podcast that was, you know,"},{"speaker":"3. Real-Life Example","startTime":1636.4099999999999,"endTime":1640.426,"body":"a long form piece of content,"},{"speaker":"3. Real-Life Example","startTime":1640.4920000000002,"endTime":1644.2440000000001,"body":"turned into a YouTube video"},{"speaker":"3. Real-Life Example","startTime":1640.4920000000002,"endTime":1644.2440000000001,"body":"mentioned in a newsletter and"},{"speaker":"3. Real-Life Example","startTime":1644.31,"endTime":1648.326,"body":"then share it on social media,"},{"speaker":"3. Real-Life Example","startTime":1644.31,"endTime":1648.326,"body":"I'm going to show it because I"},{"speaker":"3. Real-Life Example","startTime":1648.3919999999998,"endTime":1652.408,"body":"know this audience and I know"},{"speaker":"3. Real-Life Example","startTime":1648.3919999999998,"endTime":1652.408,"body":"that you are visual people, you"},{"speaker":"3. Real-Life Example","startTime":1652.4740000000002,"endTime":1656.687,"body":"work really well with examples."},{"speaker":"3. Real-Life Example","startTime":1652.4740000000002,"endTime":1656.687,"body":"And you appreciate the fact that"},{"speaker":"3. Real-Life Example","startTime":1656.7530000000002,"endTime":1660.9,"body":"I can tie everything together in"},{"speaker":"3. Real-Life Example","startTime":1656.7530000000002,"endTime":1660.9,"body":"a way that makes logical sense"},{"speaker":"3. Real-Life Example","startTime":1660.966,"endTime":1664.587,"body":"to you and is also doable."},{"speaker":"3. Real-Life Example","startTime":1660.966,"endTime":1664.587,"body":"Because whenever it comes to"},{"speaker":"3. Real-Life Example","startTime":1664.6529999999998,"endTime":1667.813,"body":"creating content with"},{"speaker":"3. Real-Life Example","startTime":1664.6529999999998,"endTime":1667.813,"body":"confidence, it's all about"},{"speaker":"3. Real-Life Example","startTime":1667.879,"endTime":1671.763,"body":"making it less overwhelming,"},{"speaker":"3. Real-Life Example","startTime":1667.879,"endTime":1671.763,"body":"making it doable and making it"},{"speaker":"3. Real-Life Example","startTime":1671.8290000000002,"endTime":1675.1860000000001,"body":"fit in your schedule,"},{"speaker":"3. Real-Life Example","startTime":1671.8290000000002,"endTime":1675.1860000000001,"body":"realistically. Because at the"},{"speaker":"3. Real-Life Example","startTime":1675.252,"endTime":1679.4,"body":"end of the day, oh my gosh, I've"},{"speaker":"3. Real-Life Example","startTime":1675.252,"endTime":1679.4,"body":"seen so so much bad advice. So"},{"speaker":"3. Real-Life Example","startTime":1679.4650000000001,"endTime":1683.152,"body":"much bad advice out there. When"},{"speaker":"3. Real-Life Example","startTime":1679.4650000000001,"endTime":1683.152,"body":"it comes to batching and"},{"speaker":"3. Real-Life Example","startTime":1683.2179999999998,"endTime":1687.431,"body":"repurposing, and it all leads to"},{"speaker":"3. Real-Life Example","startTime":1683.2179999999998,"endTime":1687.431,"body":"burnout. At the end of the day,"},{"speaker":"3. Real-Life Example","startTime":1687.4969999999998,"endTime":1691.513,"body":"the advice that I see out there"},{"speaker":"3. Real-Life Example","startTime":1687.4969999999998,"endTime":1691.513,"body":"leads to burnout. And that is"},{"speaker":"3. Real-Life Example","startTime":1691.5790000000002,"endTime":1695.792,"body":"not what I want for you. Nobody"},{"speaker":"3. Real-Life Example","startTime":1691.5790000000002,"endTime":1695.792,"body":"in this community, we are a burn"},{"speaker":"3. Real-Life Example","startTime":1695.8580000000002,"endTime":1699.6109999999999,"body":"out free zone, it is not"},{"speaker":"3. Real-Life Example","startTime":1695.8580000000002,"endTime":1699.6109999999999,"body":"happening around here. So I want"},{"speaker":"3. Real-Life Example","startTime":1699.676,"endTime":1703.627,"body":"you to see a living example of"},{"speaker":"3. Real-Life Example","startTime":1699.676,"endTime":1703.627,"body":"how this can be done, how you"},{"speaker":"3. Real-Life Example","startTime":1703.692,"endTime":1707.708,"body":"can make it work and how, if"},{"speaker":"3. Real-Life Example","startTime":1703.692,"endTime":1707.708,"body":"you're thinking about doing this"},{"speaker":"3. Real-Life Example","startTime":1707.774,"endTime":1711.658,"body":"adding platforms in that you"},{"speaker":"3. Real-Life Example","startTime":1707.774,"endTime":1711.658,"body":"haven't done before, I want to"},{"speaker":"3. Real-Life Example","startTime":1711.7240000000002,"endTime":1715.674,"body":"show you how you can ease into"},{"speaker":"3. Real-Life Example","startTime":1711.7240000000002,"endTime":1715.674,"body":"it, you don't have to jump in"},{"speaker":"3. Real-Life Example","startTime":1715.7399999999998,"endTime":1719.8220000000001,"body":"into the deep end, which is what"},{"speaker":"3. Real-Life Example","startTime":1715.7399999999998,"endTime":1719.8220000000001,"body":"I typically tend to do. But I"},{"speaker":"3. Real-Life Example","startTime":1719.888,"endTime":1724.167,"body":"know that's not everybody style."},{"speaker":"3. Real-Life Example","startTime":1719.888,"endTime":1724.167,"body":"Some of you want to dip your toe"},{"speaker":"3. Real-Life Example","startTime":1724.2330000000002,"endTime":1728.3139999999999,"body":"in the water and ease in slowly."},{"speaker":"3. Real-Life Example","startTime":1724.2330000000002,"endTime":1728.3139999999999,"body":"So you don't feel like you're"},{"speaker":"3. Real-Life Example","startTime":1728.38,"endTime":1732.2640000000001,"body":"drowning, which I think is like"},{"speaker":"3. Real-Life Example","startTime":1728.38,"endTime":1732.2640000000001,"body":"let's let's be honest, it's"},{"speaker":"3. Real-Life Example","startTime":1732.33,"endTime":1736.2800000000002,"body":"probably the best approach. It's"},{"speaker":"3. Real-Life Example","startTime":1732.33,"endTime":1736.2800000000002,"body":"probably the best way to go"},{"speaker":"3. Real-Life Example","startTime":1736.346,"endTime":1736.9389999999999,"body":"about it."},{"speaker":"Quick Recap \u0026 Outro","startTime":1736.94,"endTime":1739.2199999999998,"body":"But all"},{"speaker":"Quick Recap \u0026 Outro","startTime":1736.94,"endTime":1739.2199999999998,"body":"right, so we're wrapping up."},{"speaker":"Quick Recap \u0026 Outro","startTime":1739.37,"endTime":1742.13,"body":"That's all I had to share with"},{"speaker":"Quick Recap \u0026 Outro","startTime":1739.37,"endTime":1742.13,"body":"you today. So again, number one,"},{"speaker":"Quick Recap \u0026 Outro","startTime":1742.31,"endTime":1745.88,"body":"you have to decide on your"},{"speaker":"Quick Recap \u0026 Outro","startTime":1742.31,"endTime":1745.88,"body":"theme. Number two, you have to"},{"speaker":"Quick Recap \u0026 Outro","startTime":1745.88,"endTime":1750.29,"body":"decide are you going to"},{"speaker":"Quick Recap \u0026 Outro","startTime":1745.88,"endTime":1750.29,"body":"repurpose your content? Or are"},{"speaker":"Quick Recap \u0026 Outro","startTime":1750.29,"endTime":1754.0700000000002,"body":"you going to connect everything"},{"speaker":"Quick Recap \u0026 Outro","startTime":1750.29,"endTime":1754.0700000000002,"body":"together organically, right?"},{"speaker":"Quick Recap \u0026 Outro","startTime":1754.0700000000002,"endTime":1756.8899999999999,"body":"You're going to use that one"},{"speaker":"Quick Recap \u0026 Outro","startTime":1754.0700000000002,"endTime":1756.8899999999999,"body":"long form piece of content and"},{"speaker":"Quick Recap \u0026 Outro","startTime":1756.8899999999999,"endTime":1759.7399999999998,"body":"break it down? Or are you just"},{"speaker":"Quick Recap \u0026 Outro","startTime":1756.8899999999999,"endTime":1759.7399999999998,"body":"going to connect everything"},{"speaker":"Quick Recap \u0026 Outro","startTime":1759.7399999999998,"endTime":1763.1599999999999,"body":"together. And then number three,"},{"speaker":"Quick Recap \u0026 Outro","startTime":1759.7399999999998,"endTime":1763.1599999999999,"body":"you have to go to the shownotes"},{"speaker":"Quick Recap \u0026 Outro","startTime":1763.1599999999999,"endTime":1767.96,"body":"to see the living example of how"},{"speaker":"Quick Recap \u0026 Outro","startTime":1763.1599999999999,"endTime":1767.96,"body":"this works. So let me tell you"},{"speaker":"Quick Recap \u0026 Outro","startTime":1767.96,"endTime":1771.17,"body":"that one more time. The show"},{"speaker":"Quick Recap \u0026 Outro","startTime":1767.96,"endTime":1771.17,"body":"notes for today's episode are"},{"speaker":"Quick Recap \u0026 Outro","startTime":1771.1999999999998,"endTime":1777.5300000000002,"body":"KrystalProffitt.com/episode352"},{"speaker":"Quick Recap \u0026 Outro","startTime":1771.1999999999998,"endTime":1777.5300000000002,"body":"But that's all I have for you"},{"speaker":"Quick Recap \u0026 Outro","startTime":1777.5300000000002,"endTime":1780.4699999999998,"body":"today. So if this is your first"},{"speaker":"Quick Recap \u0026 Outro","startTime":1777.5300000000002,"endTime":1780.4699999999998,"body":"time tuning in, what a great"},{"speaker":"Quick Recap \u0026 Outro","startTime":1780.4699999999998,"endTime":1784.0700000000002,"body":"episode I am so happy that"},{"speaker":"Quick Recap \u0026 Outro","startTime":1780.4699999999998,"endTime":1784.0700000000002,"body":"you're here today. Make sure you"},{"speaker":"Quick Recap \u0026 Outro","startTime":1784.0700000000002,"endTime":1786.6799999999998,"body":"hit the subscribe or follow"},{"speaker":"Quick Recap \u0026 Outro","startTime":1784.0700000000002,"endTime":1786.6799999999998,"body":"button wherever you are"},{"speaker":"Quick Recap \u0026 Outro","startTime":1786.6799999999998,"endTime":1790.0700000000002,"body":"listening to this podcast and I"},{"speaker":"Quick Recap \u0026 Outro","startTime":1786.6799999999998,"endTime":1790.0700000000002,"body":"would love it if you would take"},{"speaker":"Quick Recap \u0026 Outro","startTime":1790.0700000000002,"endTime":1793.6999999999998,"body":"a screenshot and share with me"},{"speaker":"Quick Recap \u0026 Outro","startTime":1790.0700000000002,"endTime":1793.6999999999998,"body":"on Instagram what your number"},{"speaker":"Quick Recap \u0026 Outro","startTime":1793.6999999999998,"endTime":1798.8899999999999,"body":"one takeaway was. You can tag me"},{"speaker":"Quick Recap \u0026 Outro","startTime":1793.6999999999998,"endTime":1798.8899999999999,"body":"I'm @KrystalProffittTX that's"},{"speaker":"Quick Recap \u0026 Outro","startTime":1798.8899999999999,"endTime":1804.38,"body":"Krystal with a K. Proffitt is"},{"speaker":"Quick Recap \u0026 Outro","startTime":1798.8899999999999,"endTime":1804.38,"body":"two F's and two T's TX like this"},{"speaker":"Quick Recap \u0026 Outro","startTime":1804.38,"endTime":1808.4,"body":"Texas toying that you hear on"},{"speaker":"Quick Recap \u0026 Outro","startTime":1804.38,"endTime":1808.4,"body":"this podcast. And as always"},{"speaker":"Quick Recap \u0026 Outro","startTime":1808.4,"endTime":1812.0900000000001,"body":"remember, keep it up. We all"},{"speaker":"Quick Recap \u0026 Outro","startTime":1808.4,"endTime":1812.0900000000001,"body":"have to start somewhere"}]}