{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":134.97,"endTime":138.3,"body":"I absolutely love"},{"speaker":"Intro","startTime":134.97,"endTime":138.3,"body":"whenever I get to answer"},{"speaker":"Intro","startTime":138.33,"endTime":144.06,"body":"someone's question here on this"},{"speaker":"Intro","startTime":138.33,"endTime":144.06,"body":"podcast. It's why I enjoyed our"},{"speaker":"Intro","startTime":144.06,"endTime":149.97,"body":"coaching series, because it's"},{"speaker":"Intro","startTime":144.06,"endTime":149.97,"body":"just so much fun to engage with"},{"speaker":"Intro","startTime":149.97,"endTime":153.93,"body":"members of this community who"},{"speaker":"Intro","startTime":149.97,"endTime":153.93,"body":"have actual questions, because I"},{"speaker":"Intro","startTime":153.93,"endTime":156.96,"body":"know you all have tons of"},{"speaker":"Intro","startTime":153.93,"endTime":156.96,"body":"questions. I see them all the"},{"speaker":"Intro","startTime":156.96,"endTime":161.01,"body":"time in our Facebook group on"},{"speaker":"Intro","startTime":156.96,"endTime":161.01,"body":"the YouTube channel. You've"},{"speaker":"Intro","startTime":161.16,"endTime":165.48000000000002,"body":"replied to me through emails,"},{"speaker":"Intro","startTime":161.16,"endTime":165.48000000000002,"body":"and you've said, Krystal, I love"},{"speaker":"Intro","startTime":165.48000000000002,"endTime":170.49,"body":"this idea. But this is my"},{"speaker":"Intro","startTime":165.48000000000002,"endTime":170.49,"body":"specific problem, or this is how"},{"speaker":"Intro","startTime":170.67000000000002,"endTime":176.61,"body":"I'm experiencing creating"},{"speaker":"Intro","startTime":170.67000000000002,"endTime":176.61,"body":"content. Can you help me? And so"},{"speaker":"Intro","startTime":176.61,"endTime":181.11,"body":"today, this is one of those"},{"speaker":"Intro","startTime":176.61,"endTime":181.11,"body":"segments that kind of goes away"},{"speaker":"Intro","startTime":181.11,"endTime":184.65,"body":"and it comes back goes away, and"},{"speaker":"Intro","startTime":181.11,"endTime":184.65,"body":"it comes back. But it is called"},{"speaker":"Intro","startTime":184.68,"endTime":189.06,"body":"questions from the community."},{"speaker":"Intro","startTime":184.68,"endTime":189.06,"body":"And we actually had an email"},{"speaker":"Intro","startTime":189.06,"endTime":194.31,"body":"right in not too long after we"},{"speaker":"Intro","startTime":189.06,"endTime":194.31,"body":"were talking about selling and"},{"speaker":"Intro","startTime":194.31,"endTime":198.09,"body":"your content. And I'm really"},{"speaker":"Intro","startTime":194.31,"endTime":198.09,"body":"excited to talk about this"},{"speaker":"Intro","startTime":198.09,"endTime":201.81,"body":"today, because I think it's the"},{"speaker":"Intro","startTime":198.09,"endTime":201.81,"body":"perfect combination of content,"},{"speaker":"Intro","startTime":201.81,"endTime":206.10000000000002,"body":"strategy, and selling and"},{"speaker":"Intro","startTime":201.81,"endTime":206.10000000000002,"body":"marketing, and just all the"},{"speaker":"Intro","startTime":206.10000000000002,"endTime":211.32,"body":"things so let's get right to it."},{"speaker":"Intro","startTime":206.10000000000002,"endTime":211.32,"body":"Welcome to the Proffitt"},{"speaker":"Intro","startTime":211.35000000000002,"endTime":215.22,"body":"Ppodcast, where we teach you how"},{"speaker":"Intro","startTime":211.35000000000002,"endTime":215.22,"body":"to start launch and market your"},{"speaker":"Intro","startTime":215.22,"endTime":218.7,"body":"content with confidence. I'm"},{"speaker":"Intro","startTime":215.22,"endTime":218.7,"body":"your host, Krystal Proffitt, and"},{"speaker":"Intro","startTime":218.7,"endTime":221.57999999999998,"body":"I'm so excited that you're here."},{"speaker":"Intro","startTime":218.7,"endTime":221.57999999999998,"body":"Thanks for hanging out with me"},{"speaker":"Intro","startTime":221.57999999999998,"endTime":224.16000000000003,"body":"today. Because if you've been"},{"speaker":"Intro","startTime":221.57999999999998,"endTime":224.16000000000003,"body":"trying to figure out the world"},{"speaker":"Intro","startTime":224.16000000000003,"endTime":228.57,"body":"of content creation, this is the"},{"speaker":"Intro","startTime":224.16000000000003,"endTime":228.57,"body":"show that will help be your time"},{"speaker":"Intro","startTime":228.57,"endTime":231.9,"body":"saving shortcut. So let's get"},{"speaker":"Intro","startTime":228.57,"endTime":231.9,"body":"right to it, shall we?"},{"speaker":"Take it Back to the Basics","startTime":235.409,"endTime":237.756,"body":"So I"},{"speaker":"Take it Back to the Basics","startTime":235.409,"endTime":237.756,"body":"send out an email in my Friday"},{"speaker":"Take it Back to the Basics","startTime":237.823,"endTime":241.847,"body":"emails, if you are not on our"},{"speaker":"Take it Back to the Basics","startTime":237.823,"endTime":241.847,"body":"email list, I encourage you to"},{"speaker":"Take it Back to the Basics","startTime":241.914,"endTime":246.072,"body":"go and sign up, you can go to my"},{"speaker":"Take it Back to the Basics","startTime":241.914,"endTime":246.072,"body":"website, KrystalProffitt.com."},{"speaker":"Take it Back to the Basics","startTime":246.14,"endTime":250.298,"body":"And go all the way to the bottom"},{"speaker":"Take it Back to the Basics","startTime":246.14,"endTime":250.298,"body":"and there will be a forum for"},{"speaker":"Take it Back to the Basics","startTime":250.365,"endTime":254.52300000000002,"body":"you to get on our email list."},{"speaker":"Take it Back to the Basics","startTime":250.365,"endTime":254.52300000000002,"body":"Because what I will do from time"},{"speaker":"Take it Back to the Basics","startTime":254.59,"endTime":258.547,"body":"to time is I will prompt my"},{"speaker":"Take it Back to the Basics","startTime":254.59,"endTime":258.547,"body":"audience, which I encourage you"},{"speaker":"Take it Back to the Basics","startTime":258.61400000000003,"endTime":262.37,"body":"to do this too. It's how you get"},{"speaker":"Take it Back to the Basics","startTime":258.61400000000003,"endTime":262.37,"body":"that valuable, valuable"},{"speaker":"Take it Back to the Basics","startTime":262.437,"endTime":266.461,"body":"feedback. But what I said is hit"},{"speaker":"Take it Back to the Basics","startTime":262.437,"endTime":266.461,"body":"reply. And let me know what"},{"speaker":"Take it Back to the Basics","startTime":266.529,"endTime":270.486,"body":"questions you have about selling"},{"speaker":"Take it Back to the Basics","startTime":266.529,"endTime":270.486,"body":"on your podcast or YouTube"},{"speaker":"Take it Back to the Basics","startTime":270.553,"endTime":274.577,"body":"channel, how often to sell and"},{"speaker":"Take it Back to the Basics","startTime":270.553,"endTime":274.577,"body":"any other questions or topics"},{"speaker":"Take it Back to the Basics","startTime":274.644,"endTime":278.869,"body":"you want to see covered. So let"},{"speaker":"Take it Back to the Basics","startTime":274.644,"endTime":278.869,"body":"me pause right here. And before"},{"speaker":"Take it Back to the Basics","startTime":278.93600000000004,"endTime":283.095,"body":"I actually give you what someone"},{"speaker":"Take it Back to the Basics","startTime":278.93600000000004,"endTime":283.095,"body":"wrote in about, I want to say"},{"speaker":"Take it Back to the Basics","startTime":283.16200000000003,"endTime":287.387,"body":"that this is another great way"},{"speaker":"Take it Back to the Basics","startTime":283.16200000000003,"endTime":287.387,"body":"for you to get content ideas. So"},{"speaker":"Take it Back to the Basics","startTime":287.454,"endTime":291.344,"body":"it's great to get feedback on"},{"speaker":"Take it Back to the Basics","startTime":287.454,"endTime":291.344,"body":"your content. If you want to"},{"speaker":"Take it Back to the Basics","startTime":291.411,"endTime":295.637,"body":"know Hey, is this resonating? Is"},{"speaker":"Take it Back to the Basics","startTime":291.411,"endTime":295.637,"body":"this not? But if you ever want"},{"speaker":"Take it Back to the Basics","startTime":295.704,"endTime":299.728,"body":"to send an email to your list"},{"speaker":"Take it Back to the Basics","startTime":295.704,"endTime":299.728,"body":"where you throw out like, Hey,"},{"speaker":"Take it Back to the Basics","startTime":299.795,"endTime":303.48400000000004,"body":"here's four ideas that I'm"},{"speaker":"Take it Back to the Basics","startTime":299.795,"endTime":303.48400000000004,"body":"thinking about trying in the"},{"speaker":"Take it Back to the Basics","startTime":303.55100000000004,"endTime":307.57500000000005,"body":"content, let me know which one"},{"speaker":"Take it Back to the Basics","startTime":303.55100000000004,"endTime":307.57500000000005,"body":"resonates most with you. This"},{"speaker":"Take it Back to the Basics","startTime":307.642,"endTime":312.001,"body":"works. It's amazing, even if you"},{"speaker":"Take it Back to the Basics","startTime":307.642,"endTime":312.001,"body":"only get a few replies, because,"},{"speaker":"Take it Back to the Basics","startTime":312.068,"endTime":316.361,"body":"I mean, I have a few 1000 people"},{"speaker":"Take it Back to the Basics","startTime":312.068,"endTime":316.361,"body":"on my list, but I'm not getting"},{"speaker":"Take it Back to the Basics","startTime":316.428,"endTime":320.251,"body":"hundreds and hundreds of"},{"speaker":"Take it Back to the Basics","startTime":316.428,"endTime":320.251,"body":"replies. But y'all 20 replies is"},{"speaker":"Take it Back to the Basics","startTime":320.318,"endTime":324.677,"body":"a pretty big deal. Like that's a"},{"speaker":"Take it Back to the Basics","startTime":320.318,"endTime":324.677,"body":"pretty successful survey to your"},{"speaker":"Take it Back to the Basics","startTime":324.745,"endTime":328.97,"body":"audience. And so I encourage you"},{"speaker":"Take it Back to the Basics","startTime":324.745,"endTime":328.97,"body":"try this out, try this out, it"},{"speaker":"Take it Back to the Basics","startTime":329.03700000000003,"endTime":332.927,"body":"works so well. So the person"},{"speaker":"Take it Back to the Basics","startTime":329.03700000000003,"endTime":332.927,"body":"that wrote in is Amy Cornell,"},{"speaker":"Take it Back to the Basics","startTime":332.994,"endTime":337.08500000000004,"body":"Amy, I just want to like I have"},{"speaker":"Take it Back to the Basics","startTime":332.994,"endTime":337.08500000000004,"body":"a huge smile on my face, just"},{"speaker":"Take it Back to the Basics","startTime":337.15200000000004,"endTime":341.10900000000004,"body":"saying your name because you"},{"speaker":"Take it Back to the Basics","startTime":337.15200000000004,"endTime":341.10900000000004,"body":"have been a longtime member of"},{"speaker":"Take it Back to the Basics","startTime":341.17600000000004,"endTime":345.40200000000004,"body":"our community. Amy is from the"},{"speaker":"Take it Back to the Basics","startTime":341.17600000000004,"endTime":345.40200000000004,"body":"Graced Health Podcast. I'm going"},{"speaker":"Take it Back to the Basics","startTime":345.469,"endTime":349.694,"body":"to link in the show notes to a"},{"speaker":"Take it Back to the Basics","startTime":345.469,"endTime":349.694,"body":"few of the episodes that Amy has"},{"speaker":"Take it Back to the Basics","startTime":349.76099999999997,"endTime":354.054,"body":"done right here on this podcast."},{"speaker":"Take it Back to the Basics","startTime":349.76099999999997,"endTime":354.054,"body":"She is a fitness coach, and she"},{"speaker":"Take it Back to the Basics","startTime":354.121,"endTime":358.346,"body":"has a book that she's promoting."},{"speaker":"Take it Back to the Basics","startTime":354.121,"endTime":358.346,"body":"We're going to talk about that"},{"speaker":"Take it Back to the Basics","startTime":358.413,"endTime":362.639,"body":"in a second. But I just want you"},{"speaker":"Take it Back to the Basics","startTime":358.413,"endTime":362.639,"body":"to go listen to Amy's episodes"},{"speaker":"Take it Back to the Basics","startTime":362.706,"endTime":366.998,"body":"and go listen to her podcast. So"},{"speaker":"Take it Back to the Basics","startTime":362.706,"endTime":366.998,"body":"let's dive into Amy's question."},{"speaker":"Take it Back to the Basics","startTime":367.065,"endTime":371.156,"body":"So think about the prompt that"},{"speaker":"Take it Back to the Basics","startTime":367.065,"endTime":371.156,"body":"we said, Right? hit reply, let"},{"speaker":"Take it Back to the Basics","startTime":371.223,"endTime":375.51599999999996,"body":"me know what questions you have"},{"speaker":"Take it Back to the Basics","startTime":371.223,"endTime":375.51599999999996,"body":"about selling in your podcast or"},{"speaker":"Take it Back to the Basics","startTime":375.58299999999997,"endTime":379.875,"body":"on your YouTube channel. This is"},{"speaker":"Take it Back to the Basics","startTime":375.58299999999997,"endTime":379.875,"body":"what Amy said, you've talked in"},{"speaker":"Take it Back to the Basics","startTime":379.942,"endTime":383.698,"body":"the past about having one focus"},{"speaker":"Take it Back to the Basics","startTime":379.942,"endTime":383.698,"body":"for several weeks than a"},{"speaker":"Take it Back to the Basics","startTime":383.765,"endTime":387.85699999999997,"body":"different one with what you're"},{"speaker":"Take it Back to the Basics","startTime":383.765,"endTime":387.85699999999997,"body":"promoting whether it's digital"},{"speaker":"Take it Back to the Basics","startTime":387.924,"endTime":392.283,"body":"content or etc. I've been trying"},{"speaker":"Take it Back to the Basics","startTime":387.924,"endTime":392.283,"body":"to do the same thing with a book"},{"speaker":"Take it Back to the Basics","startTime":392.35,"endTime":395.838,"body":"promotion. So what does that"},{"speaker":"Take it Back to the Basics","startTime":392.35,"endTime":395.838,"body":"look like? Such a great"},{"speaker":"Take it Back to the Basics","startTime":395.90500000000003,"endTime":399.728,"body":"question, Amy. I think that"},{"speaker":"Take it Back to the Basics","startTime":395.90500000000003,"endTime":399.728,"body":"there will be multiple people"},{"speaker":"Take it Back to the Basics","startTime":399.795,"endTime":403.95300000000003,"body":"that are listening to this that"},{"speaker":"Take it Back to the Basics","startTime":399.795,"endTime":403.95300000000003,"body":"have a similar question. Maybe"},{"speaker":"Take it Back to the Basics","startTime":404.02,"endTime":407.91,"body":"it's not about a book, maybe"},{"speaker":"Take it Back to the Basics","startTime":404.02,"endTime":407.91,"body":"it's about a digital product."},{"speaker":"Take it Back to the Basics","startTime":407.97700000000003,"endTime":412.001,"body":"Maybe it's about a one on one"},{"speaker":"Take it Back to the Basics","startTime":407.97700000000003,"endTime":412.001,"body":"coaching service. Like there's"},{"speaker":"Take it Back to the Basics","startTime":412.069,"endTime":416.22700000000003,"body":"so many different ways that you"},{"speaker":"Take it Back to the Basics","startTime":412.069,"endTime":416.22700000000003,"body":"can apply this to all kinds of"},{"speaker":"Take it Back to the Basics","startTime":416.294,"endTime":420.318,"body":"offers. And so I just wanted to"},{"speaker":"Take it Back to the Basics","startTime":416.294,"endTime":420.318,"body":"say thank you again for your"},{"speaker":"Take it Back to the Basics","startTime":420.385,"endTime":424.476,"body":"awesome question, Amy. Because"},{"speaker":"Take it Back to the Basics","startTime":420.385,"endTime":424.476,"body":"it sparks so many ideas that I"},{"speaker":"Take it Back to the Basics","startTime":424.543,"endTime":428.433,"body":"think that I don't often come"},{"speaker":"Take it Back to the Basics","startTime":424.543,"endTime":428.433,"body":"forward saying, oh these are"},{"speaker":"Take it Back to the Basics","startTime":428.5,"endTime":432.458,"body":"marketing basics that I know"},{"speaker":"Take it Back to the Basics","startTime":428.5,"endTime":432.458,"body":"that other people know may not"},{"speaker":"Take it Back to the Basics","startTime":432.525,"endTime":436.616,"body":"be aware of that don't have a"},{"speaker":"Take it Back to the Basics","startTime":432.525,"endTime":436.616,"body":"marketing background have taken"},{"speaker":"Take it Back to the Basics","startTime":436.683,"endTime":440.372,"body":"consumer behavior courses,"},{"speaker":"Take it Back to the Basics","startTime":436.683,"endTime":440.372,"body":"professional selling courses"},{"speaker":"Take it Back to the Basics","startTime":440.439,"endTime":444.329,"body":"like these are all the things"},{"speaker":"Take it Back to the Basics","startTime":440.439,"endTime":444.329,"body":"that sometimes I forget that"},{"speaker":"Take it Back to the Basics","startTime":444.396,"endTime":448.688,"body":"this is the way my brain works."},{"speaker":"Take it Back to the Basics","startTime":444.396,"endTime":448.688,"body":"Because I've studied this stuff,"},{"speaker":"Take it Back to the Basics","startTime":448.755,"endTime":452.57800000000003,"body":"literally for years, I've"},{"speaker":"Take it Back to the Basics","startTime":448.755,"endTime":452.57800000000003,"body":"studied these things. So I want"},{"speaker":"Take it Back to the Basics","startTime":452.645,"endTime":456.669,"body":"to take a lot of this down to"},{"speaker":"Take it Back to the Basics","startTime":452.645,"endTime":456.669,"body":"the ground floor, or taking it"},{"speaker":"Take it Back to the Basics","startTime":456.737,"endTime":460.559,"body":"to the very basics today,"},{"speaker":"Take it Back to the Basics","startTime":456.737,"endTime":460.559,"body":"because I feel like sometimes I"},{"speaker":"Take it Back to the Basics","startTime":460.627,"endTime":464.517,"body":"skim over that sometimes I try"},{"speaker":"Take it Back to the Basics","startTime":460.627,"endTime":464.517,"body":"to give you the shiny, sexy"},{"speaker":"Take it Back to the Basics","startTime":464.584,"endTime":468.675,"body":"strategy, or the thing that I"},{"speaker":"Take it Back to the Basics","startTime":464.584,"endTime":468.675,"body":"have seen other people do. So I"},{"speaker":"Take it Back to the Basics","startTime":468.742,"endTime":472.23,"body":"tried it, it worked. And now I'm"},{"speaker":"Take it Back to the Basics","startTime":468.742,"endTime":472.23,"body":"teaching it to you."},{"speaker":"Talk About One Thing","startTime":472.23,"endTime":474.755,"body":"Let's go"},{"speaker":"Talk About One Thing","startTime":472.23,"endTime":474.755,"body":"back to the basics. Okay. So if"},{"speaker":"Talk About One Thing","startTime":474.818,"endTime":478.22700000000003,"body":"you are trying to promote a"},{"speaker":"Talk About One Thing","startTime":474.818,"endTime":478.22700000000003,"body":"book, a product, an event,"},{"speaker":"Talk About One Thing","startTime":478.291,"endTime":481.889,"body":"whatever it is that you're"},{"speaker":"Talk About One Thing","startTime":478.291,"endTime":481.889,"body":"promoting, the reason why it's"},{"speaker":"Talk About One Thing","startTime":481.952,"endTime":485.867,"body":"important to focus on one, one"},{"speaker":"Talk About One Thing","startTime":481.952,"endTime":485.867,"body":"thing, not 17 different things,"},{"speaker":"Talk About One Thing","startTime":485.93,"endTime":489.718,"body":"is because the message of what"},{"speaker":"Talk About One Thing","startTime":485.93,"endTime":489.718,"body":"you're trying to promote gets"},{"speaker":"Talk About One Thing","startTime":489.781,"endTime":493.822,"body":"watered down. If you talk about"},{"speaker":"Talk About One Thing","startTime":489.781,"endTime":493.822,"body":"three to four things that you're"},{"speaker":"Talk About One Thing","startTime":493.885,"endTime":497.421,"body":"trying to promote in one"},{"speaker":"Talk About One Thing","startTime":493.885,"endTime":497.421,"body":"episode, or blog post or video."},{"speaker":"Talk About One Thing","startTime":497.484,"endTime":501.335,"body":"So we're not only talking about"},{"speaker":"Talk About One Thing","startTime":497.484,"endTime":501.335,"body":"all kinds of different offers"},{"speaker":"Talk About One Thing","startTime":501.398,"endTime":505.06,"body":"today, we're also talking about"},{"speaker":"Talk About One Thing","startTime":501.398,"endTime":505.06,"body":"all the different types of"},{"speaker":"Talk About One Thing","startTime":505.123,"endTime":508.912,"body":"content, right? Because maybe"},{"speaker":"Talk About One Thing","startTime":505.123,"endTime":508.912,"body":"you're listening, you're like,"},{"speaker":"Talk About One Thing","startTime":508.975,"endTime":512.889,"body":"Well, I have a YouTube channel,"},{"speaker":"Talk About One Thing","startTime":508.975,"endTime":512.889,"body":"or do I just have a blog, or I"},{"speaker":"Talk About One Thing","startTime":512.952,"endTime":516.867,"body":"just have a podcast, or I'm just"},{"speaker":"Talk About One Thing","startTime":512.952,"endTime":516.867,"body":"trying to grow my email list,"},{"speaker":"Talk About One Thing","startTime":516.9300000000001,"endTime":520.655,"body":"like all of it all applies the"},{"speaker":"Talk About One Thing","startTime":516.9300000000001,"endTime":520.655,"body":"same way. I want you to talk"},{"speaker":"Talk About One Thing","startTime":520.7180000000001,"endTime":524.759,"body":"about one thing in your content"},{"speaker":"Talk About One Thing","startTime":520.7180000000001,"endTime":524.759,"body":"for multiple periods of time. So"},{"speaker":"Talk About One Thing","startTime":524.822,"endTime":528.9259999999999,"body":"instead of shoving three or four"},{"speaker":"Talk About One Thing","startTime":524.822,"endTime":528.9259999999999,"body":"things, oh, look, I have a book."},{"speaker":"Talk About One Thing","startTime":528.989,"endTime":533.029,"body":"And I have a digital course. And"},{"speaker":"Talk About One Thing","startTime":528.989,"endTime":533.029,"body":"I have coaching products, and I"},{"speaker":"Talk About One Thing","startTime":533.0930000000001,"endTime":537.0699999999999,"body":"have a live event coming up. No,"},{"speaker":"Talk About One Thing","startTime":533.0930000000001,"endTime":537.0699999999999,"body":"you can't talk about all those"},{"speaker":"Talk About One Thing","startTime":537.133,"endTime":541.111,"body":"things in one episode. Don't do"},{"speaker":"Talk About One Thing","startTime":537.133,"endTime":541.111,"body":"that. Don't do that. Instead, I"},{"speaker":"Talk About One Thing","startTime":541.174,"endTime":545.088,"body":"want you to talk about one offer"},{"speaker":"Talk About One Thing","startTime":541.174,"endTime":545.088,"body":"at a time consecutively for a"},{"speaker":"Talk About One Thing","startTime":545.152,"endTime":548.687,"body":"three to four week period,"},{"speaker":"Talk About One Thing","startTime":545.152,"endTime":548.687,"body":"because it's gonna get you so"},{"speaker":"Talk About One Thing","startTime":548.75,"endTime":552.7280000000001,"body":"much further faster. And now I"},{"speaker":"Talk About One Thing","startTime":548.75,"endTime":552.7280000000001,"body":"know some of you, I know, I know"},{"speaker":"Talk About One Thing","startTime":552.7909999999999,"endTime":556.5160000000001,"body":"what your reaction just was."},{"speaker":"Talk About One Thing","startTime":552.7909999999999,"endTime":556.5160000000001,"body":"You're like, Chris, well, that"},{"speaker":"Talk About One Thing","startTime":556.579,"endTime":560.3040000000001,"body":"sounds boring. I don't want to"},{"speaker":"Talk About One Thing","startTime":556.579,"endTime":560.3040000000001,"body":"say the same things three to"},{"speaker":"Talk About One Thing","startTime":560.367,"endTime":564.219,"body":"four times every single week,"},{"speaker":"Talk About One Thing","startTime":560.367,"endTime":564.219,"body":"because aren't people gonna get"},{"speaker":"Talk About One Thing","startTime":564.2819999999999,"endTime":568.323,"body":"sick of hearing me? I don't want"},{"speaker":"Talk About One Thing","startTime":564.2819999999999,"endTime":568.323,"body":"to talk about it that much. I'm"},{"speaker":"Talk About One Thing","startTime":568.386,"endTime":572.49,"body":"gonna bore myself listening to"},{"speaker":"Talk About One Thing","startTime":568.386,"endTime":572.49,"body":"it. No, hang on, hang on, hang on."},{"speaker":"Back to the Basics","startTime":572.49,"endTime":574.8810000000001,"body":"Because if"},{"speaker":"Back to the Basics","startTime":572.49,"endTime":574.8810000000001,"body":"we go back to the basics of"},{"speaker":"Back to the Basics","startTime":574.944,"endTime":578.719,"body":"marketing and advertising, the"},{"speaker":"Back to the Basics","startTime":574.944,"endTime":578.719,"body":"overall rule is you can't put"},{"speaker":"Back to the Basics","startTime":578.7819999999999,"endTime":582.495,"body":"one message one time out in"},{"speaker":"Back to the Basics","startTime":578.7819999999999,"endTime":582.495,"body":"front of an audience and expect"},{"speaker":"Back to the Basics","startTime":582.558,"endTime":586.585,"body":"every single one of them to buy."},{"speaker":"Back to the Basics","startTime":582.558,"endTime":586.585,"body":"And I think this is the problem"},{"speaker":"Back to the Basics","startTime":586.648,"endTime":590.6120000000001,"body":"that I had in the very beginning"},{"speaker":"Back to the Basics","startTime":586.648,"endTime":590.6120000000001,"body":"of my content, too. I thought,"},{"speaker":"Back to the Basics","startTime":590.675,"endTime":594.3879999999999,"body":"well, you know, I said it Two"},{"speaker":"Back to the Basics","startTime":590.675,"endTime":594.3879999999999,"body":"episodes ago, I don't want to"},{"speaker":"Back to the Basics","startTime":594.451,"endTime":598.226,"body":"say I'm bugging them. This is"},{"speaker":"Back to the Basics","startTime":594.451,"endTime":598.226,"body":"legitimately what I would tell"},{"speaker":"Back to the Basics","startTime":598.289,"endTime":602.065,"body":"myself. I'm like, I don't want"},{"speaker":"Back to the Basics","startTime":598.289,"endTime":602.065,"body":"to annoy my audience. I don't"},{"speaker":"Back to the Basics","startTime":602.1279999999999,"endTime":606.029,"body":"want to bug my audience. So I'll"},{"speaker":"Back to the Basics","startTime":602.1279999999999,"endTime":606.029,"body":"mention it one time. And then"},{"speaker":"Back to the Basics","startTime":606.092,"endTime":610.182,"body":"the sales will just come in. I'm"},{"speaker":"Back to the Basics","startTime":606.092,"endTime":610.182,"body":"just going to talk about it once"},{"speaker":"Back to the Basics","startTime":610.245,"endTime":614.0840000000001,"body":"and then I'm just I'm going to"},{"speaker":"Back to the Basics","startTime":610.245,"endTime":614.0840000000001,"body":"be Colette, I'm gonna watch my"},{"speaker":"Back to the Basics","startTime":614.1469999999999,"endTime":617.8589999999999,"body":"bank account go up because I"},{"speaker":"Back to the Basics","startTime":614.1469999999999,"endTime":617.8589999999999,"body":"talked about it once. And this"},{"speaker":"Back to the Basics","startTime":617.922,"endTime":621.887,"body":"is one episode, I come laughing"},{"speaker":"Back to the Basics","startTime":617.922,"endTime":621.887,"body":"at myself, because this is what"},{"speaker":"Back to the Basics","startTime":621.9490000000001,"endTime":625.4100000000001,"body":"I thought. It's not right,"},{"speaker":"Back to the Basics","startTime":621.9490000000001,"endTime":625.4100000000001,"body":"y'all. Maybe you're thinking"},{"speaker":"Back to the Basics","startTime":625.473,"endTime":628.934,"body":"this way too, because you"},{"speaker":"Back to the Basics","startTime":625.473,"endTime":628.934,"body":"haven't been exposed to these"},{"speaker":"Back to the Basics","startTime":628.9970000000001,"endTime":632.6469999999999,"body":"strategies before. It's okay."},{"speaker":"Back to the Basics","startTime":628.9970000000001,"endTime":632.6469999999999,"body":"It's why you're listening to"},{"speaker":"Back to the Basics","startTime":632.71,"endTime":636.548,"body":"this podcast. I'm here to guide"},{"speaker":"Back to the Basics","startTime":632.71,"endTime":636.548,"body":"you through what it's like to"},{"speaker":"Back to the Basics","startTime":636.611,"endTime":640.5129999999999,"body":"sell in your content. And the"},{"speaker":"Back to the Basics","startTime":636.611,"endTime":640.5129999999999,"body":"way I can make this most textual"},{"speaker":"Back to the Basics","startTime":640.576,"endTime":644.351,"body":"allies is for you to think about"},{"speaker":"Back to the Basics","startTime":640.576,"endTime":644.351,"body":"your own buying habits when"},{"speaker":"Back to the Basics","startTime":644.414,"endTime":648.253,"body":"you're trying something new."},{"speaker":"Back to the Basics","startTime":644.414,"endTime":648.253,"body":"Okay, let's pretend that you are"},{"speaker":"Back to the Basics","startTime":648.316,"endTime":652.343,"body":"listening to a podcast reading a"},{"speaker":"Back to the Basics","startTime":648.316,"endTime":652.343,"body":"blog post or watching a YouTube"},{"speaker":"Back to the Basics","startTime":652.406,"endTime":656.181,"body":"video, it's likely that you're"},{"speaker":"Back to the Basics","startTime":652.406,"endTime":656.181,"body":"not going to hear this person"},{"speaker":"Back to the Basics","startTime":656.244,"endTime":660.2090000000001,"body":"for the first time. Let's just"},{"speaker":"Back to the Basics","startTime":656.244,"endTime":660.2090000000001,"body":"take it even further back. Let's"},{"speaker":"Back to the Basics","startTime":660.272,"endTime":664.047,"body":"pretend you you just stumbled"},{"speaker":"Back to the Basics","startTime":660.272,"endTime":664.047,"body":"upon this podcast or this blog"},{"speaker":"Back to the Basics","startTime":664.11,"endTime":667.886,"body":"or this YouTube. And they start"},{"speaker":"Back to the Basics","startTime":664.11,"endTime":667.886,"body":"talking about their book, or"},{"speaker":"Back to the Basics","startTime":667.949,"endTime":671.598,"body":"let's talk about a movie or"},{"speaker":"Back to the Basics","startTime":667.949,"endTime":671.598,"body":"podcast, right? They're trying"},{"speaker":"Back to the Basics","startTime":671.6610000000001,"endTime":675.248,"body":"to sell you on something one"},{"speaker":"Back to the Basics","startTime":671.6610000000001,"endTime":675.248,"body":"time, you're not immediately"},{"speaker":"Back to the Basics","startTime":675.311,"endTime":679.024,"body":"going to be like, Oh my gosh,"},{"speaker":"Back to the Basics","startTime":675.311,"endTime":679.024,"body":"there's a $2,000 product that"},{"speaker":"Back to the Basics","startTime":679.086,"endTime":682.422,"body":"I've never heard of. I don't"},{"speaker":"Back to the Basics","startTime":679.086,"endTime":682.422,"body":"know who this person is."},{"speaker":"Back to the Basics","startTime":682.484,"endTime":686.386,"body":"Absolutely, yes, I'm gonna buy"},{"speaker":"Back to the Basics","startTime":682.484,"endTime":686.386,"body":"it. I mean, maybe that is your,"},{"speaker":"Back to the Basics","startTime":686.449,"endTime":690.35,"body":"your buying behavior. That is"},{"speaker":"Back to the Basics","startTime":686.449,"endTime":690.35,"body":"not mine. That is not mine. Even"},{"speaker":"Back to the Basics","startTime":690.413,"endTime":694.315,"body":"if it's a book, even if it's a"},{"speaker":"Back to the Basics","startTime":690.413,"endTime":694.315,"body":"$20 book, I'm like, Wait, is it"},{"speaker":"Back to the Basics","startTime":694.378,"endTime":698.027,"body":"any good? I'm not gonna buy"},{"speaker":"Back to the Basics","startTime":694.378,"endTime":698.027,"body":"something like, this is what I"},{"speaker":"Back to the Basics","startTime":698.09,"endTime":701.677,"body":"will typically do. I see"},{"speaker":"Back to the Basics","startTime":698.09,"endTime":701.677,"body":"something. First thing I'm gonna"},{"speaker":"Back to the Basics","startTime":701.74,"endTime":705.641,"body":"do is Google it. Okay, because"},{"speaker":"Back to the Basics","startTime":701.74,"endTime":705.641,"body":"I'm already in an online space."},{"speaker":"Back to the Basics","startTime":705.704,"endTime":709.291,"body":"I'm gonna, you know, I don't"},{"speaker":"Back to the Basics","startTime":705.704,"endTime":709.291,"body":"know what this is. I'm gonna"},{"speaker":"Back to the Basics","startTime":709.354,"endTime":713.255,"body":"Google it. I'm gonna Google this"},{"speaker":"Back to the Basics","startTime":709.354,"endTime":713.255,"body":"person. I'm gonna Google this"},{"speaker":"Back to the Basics","startTime":713.318,"endTime":717.157,"body":"product. Maybe if it's in an"},{"speaker":"Back to the Basics","startTime":713.318,"endTime":717.157,"body":"industry that I'm familiar with,"},{"speaker":"Back to the Basics","startTime":717.22,"endTime":720.995,"body":"like I have peers, I would say,"},{"speaker":"Back to the Basics","startTime":717.22,"endTime":720.995,"body":"hey, what do you think about"},{"speaker":"Back to the Basics","startTime":721.058,"endTime":724.771,"body":"this? Have you heard about this"},{"speaker":"Back to the Basics","startTime":721.058,"endTime":724.771,"body":"person? I actually did this"},{"speaker":"Back to the Basics","startTime":724.8340000000001,"endTime":728.484,"body":"recently. I heard about a"},{"speaker":"Back to the Basics","startTime":724.8340000000001,"endTime":728.484,"body":"template, like, category catalog"},{"speaker":"Back to the Basics","startTime":728.546,"endTime":732.196,"body":"library, whatever you want to"},{"speaker":"Back to the Basics","startTime":728.546,"endTime":732.196,"body":"call it for Canva users like"},{"speaker":"Back to the Basics","startTime":732.259,"endTime":736.035,"body":"they have all these different"},{"speaker":"Back to the Basics","startTime":732.259,"endTime":736.035,"body":"templates. And I knew that one"},{"speaker":"Back to the Basics","startTime":736.098,"endTime":739.8100000000001,"body":"of my friends who's in the"},{"speaker":"Back to the Basics","startTime":736.098,"endTime":739.8100000000001,"body":"online space, she uses a company"},{"speaker":"Back to the Basics","startTime":739.873,"endTime":743.649,"body":"and I was like, Well, maybe it's"},{"speaker":"Back to the Basics","startTime":739.873,"endTime":743.649,"body":"the same company, maybe her"},{"speaker":"Back to the Basics","startTime":743.712,"endTime":747.236,"body":"company's better, maybe this"},{"speaker":"Back to the Basics","startTime":743.712,"endTime":747.236,"body":"company is better. And so I"},{"speaker":"Back to the Basics","startTime":747.298,"endTime":751.2,"body":"asked her, I didn't go sign up"},{"speaker":"Back to the Basics","startTime":747.298,"endTime":751.2,"body":"for it, I immediately was like,"},{"speaker":"Back to the Basics","startTime":751.263,"endTime":755.101,"body":"oh, you know what I know who"},{"speaker":"Back to the Basics","startTime":751.263,"endTime":755.101,"body":"would know about this, I'm gonna"},{"speaker":"Back to the Basics","startTime":755.164,"endTime":759.129,"body":"text them and see if they know,"},{"speaker":"Back to the Basics","startTime":755.164,"endTime":759.129,"body":"because I didn't immediately go"},{"speaker":"Back to the Basics","startTime":759.191,"endTime":763.03,"body":"sign up for it. Or maybe you"},{"speaker":"Back to the Basics","startTime":759.191,"endTime":763.03,"body":"hear about something, you Google"},{"speaker":"Back to the Basics","startTime":763.093,"endTime":766.806,"body":"it, and then you're like, you"},{"speaker":"Back to the Basics","startTime":763.093,"endTime":766.806,"body":"know what, I'm not convinced,"},{"speaker":"Back to the Basics","startTime":766.868,"endTime":770.644,"body":"I'm gonna go look at reviews,"},{"speaker":"Back to the Basics","startTime":766.868,"endTime":770.644,"body":"I'm gonna go see if this thing"},{"speaker":"Back to the Basics","startTime":770.707,"endTime":774.42,"body":"is any good. And every single"},{"speaker":"Back to the Basics","startTime":770.707,"endTime":774.42,"body":"one of these are touch points"},{"speaker":"Back to the Basics","startTime":774.4830000000001,"endTime":778.321,"body":"that you're having with this"},{"speaker":"Back to the Basics","startTime":774.4830000000001,"endTime":778.321,"body":"product. So again, I didn't hear"},{"speaker":"Back to the Basics","startTime":778.384,"endTime":781.908,"body":"about something one time,"},{"speaker":"Back to the Basics","startTime":778.384,"endTime":781.908,"body":"because the message was put in"},{"speaker":"Back to the Basics","startTime":781.971,"endTime":785.683,"body":"front of me, I hear about it,"},{"speaker":"Back to the Basics","startTime":781.971,"endTime":785.683,"body":"and then I'm gonna Google it."},{"speaker":"Back to the Basics","startTime":785.746,"endTime":789.333,"body":"And then I'm going to ask"},{"speaker":"Back to the Basics","startTime":785.746,"endTime":789.333,"body":"somebody, and then I'm going to"},{"speaker":"Back to the Basics","startTime":789.396,"endTime":793.172,"body":"look up reviews about it, like,"},{"speaker":"Back to the Basics","startTime":789.396,"endTime":793.172,"body":"that's three different touch"},{"speaker":"Back to the Basics","startTime":793.235,"endTime":797.199,"body":"points from the original touch"},{"speaker":"Back to the Basics","startTime":793.235,"endTime":797.199,"body":"point. So that's four total that"},{"speaker":"Back to the Basics","startTime":797.2620000000001,"endTime":801.289,"body":"I have. And I still haven't even"},{"speaker":"Back to the Basics","startTime":797.2620000000001,"endTime":801.289,"body":"gotten to a buying decision. So"},{"speaker":"Back to the Basics","startTime":801.352,"endTime":805.253,"body":"I want you to think about your"},{"speaker":"Back to the Basics","startTime":801.352,"endTime":805.253,"body":"own habits when it comes to you"},{"speaker":"Back to the Basics","startTime":805.316,"endTime":809.344,"body":"listening to a podcast. So Amy,"},{"speaker":"Back to the Basics","startTime":805.316,"endTime":809.344,"body":"specifically, I'm talking to you"},{"speaker":"Back to the Basics","startTime":809.407,"endTime":813.182,"body":"now. Because maybe you listen to"},{"speaker":"Back to the Basics","startTime":809.407,"endTime":813.182,"body":"podcast, and you have heard"},{"speaker":"Back to the Basics","startTime":813.245,"endTime":816.958,"body":"people promote books, and maybe"},{"speaker":"Back to the Basics","startTime":813.245,"endTime":816.958,"body":"you've bought some of these"},{"speaker":"Back to the Basics","startTime":817.021,"endTime":820.7330000000001,"body":"books, I want you to sit down"},{"speaker":"Back to the Basics","startTime":817.021,"endTime":820.7330000000001,"body":"and think back, like create a"},{"speaker":"Back to the Basics","startTime":820.796,"endTime":824.824,"body":"timeline in your brain or write"},{"speaker":"Back to the Basics","startTime":820.796,"endTime":824.824,"body":"it down if you need to, and say,"},{"speaker":"Back to the Basics","startTime":824.886,"endTime":828.159,"body":"Okay, I remember, I was"},{"speaker":"Back to the Basics","startTime":824.886,"endTime":828.159,"body":"introduced to this person on"},{"speaker":"Back to the Basics","startTime":828.222,"endTime":832.186,"body":"this other podcast. And then I"},{"speaker":"Back to the Basics","startTime":828.222,"endTime":832.186,"body":"found out they had a podcast. So"},{"speaker":"Back to the Basics","startTime":832.249,"endTime":836.15,"body":"I went and listened to it. And"},{"speaker":"Back to the Basics","startTime":832.249,"endTime":836.15,"body":"then I listened to about two or"},{"speaker":"Back to the Basics","startTime":836.213,"endTime":840.052,"body":"three episodes. And I realized,"},{"speaker":"Back to the Basics","startTime":836.213,"endTime":840.052,"body":"oh, my gosh, that is the book"},{"speaker":"Back to the Basics","startTime":840.115,"endTime":843.827,"body":"that I need. And then I went and"},{"speaker":"Back to the Basics","startTime":840.115,"endTime":843.827,"body":"bought it. Is that what it"},{"speaker":"Back to the Basics","startTime":843.89,"endTime":847.666,"body":"looked like? This is how it's"},{"speaker":"Back to the Basics","startTime":843.89,"endTime":847.666,"body":"looked like for me a few times"},{"speaker":"Back to the Basics","startTime":847.729,"endTime":851.001,"body":"with authors, but it was"},{"speaker":"Back to the Basics","startTime":847.729,"endTime":851.001,"body":"probably four to five touch"},{"speaker":"Back to the Basics","startTime":851.064,"endTime":854.902,"body":"points of them mentioning their"},{"speaker":"Back to the Basics","startTime":851.064,"endTime":854.902,"body":"book, why it would be perfect"},{"speaker":"Back to the Basics","startTime":854.965,"endTime":858.804,"body":"for me. And so I think that at"},{"speaker":"Back to the Basics","startTime":854.965,"endTime":858.804,"body":"the end of the day, this is my"},{"speaker":"Back to the Basics","startTime":858.867,"endTime":862.453,"body":"role, I always go back to I"},{"speaker":"Back to the Basics","startTime":858.867,"endTime":862.453,"body":"asked myself, what it is that"},{"speaker":"Back to the Basics","startTime":862.516,"endTime":866.04,"body":"what do I do when I'm buying"},{"speaker":"Back to the Basics","startTime":862.516,"endTime":866.04,"body":"something when I'm making a"},{"speaker":"Back to the Basics","startTime":866.103,"endTime":870.005,"body":"purchase? And how can that be"},{"speaker":"Back to the Basics","startTime":866.103,"endTime":870.005,"body":"applied to my content, because I"},{"speaker":"Back to the Basics","startTime":870.067,"endTime":873.969,"body":"realized I am not you. I am not"},{"speaker":"Back to the Basics","startTime":870.067,"endTime":873.969,"body":"a member of this audience in a"},{"speaker":"Back to the Basics","startTime":874.032,"endTime":877.807,"body":"weird way. Like I was like, I"},{"speaker":"Back to the Basics","startTime":874.032,"endTime":877.807,"body":"kind of am if I go back, and I"},{"speaker":"Back to the Basics","startTime":877.87,"endTime":881.52,"body":"edit and I listened to the"},{"speaker":"Back to the Basics","startTime":877.87,"endTime":881.52,"body":"thing, but I am not someone who"},{"speaker":"Back to the Basics","startTime":881.583,"endTime":885.484,"body":"is entrenched in listening to"},{"speaker":"Back to the Basics","startTime":881.583,"endTime":885.484,"body":"this content, because I'm not in"},{"speaker":"Back to the Basics","startTime":885.547,"endTime":889.26,"body":"the same place that I was,"},{"speaker":"Back to the Basics","startTime":885.547,"endTime":889.26,"body":"whenever I started this, this is"},{"speaker":"Back to the Basics","startTime":889.323,"endTime":893.035,"body":"getting into like a weird out of"},{"speaker":"Back to the Basics","startTime":889.323,"endTime":893.035,"body":"body experience situation."},{"speaker":"Back to the Basics","startTime":893.098,"endTime":897.063,"body":"Talking about, I'm here, I'm in"},{"speaker":"Back to the Basics","startTime":893.098,"endTime":897.063,"body":"this community. I'm not part of"},{"speaker":"Back to the Basics","startTime":897.126,"endTime":901.09,"body":"the audience. But I've created"},{"speaker":"Back to the Basics","startTime":897.126,"endTime":901.09,"body":"the content for the audience. So"},{"speaker":"Back to the Basics","startTime":901.153,"endTime":905.243,"body":"anyway, you get what I'm saying."},{"speaker":"Back to the Basics","startTime":901.153,"endTime":905.243,"body":"But this is my specific consumer"},{"speaker":"Back to the Basics","startTime":905.306,"endTime":909.082,"body":"behavior. Okay. And maybe there"},{"speaker":"Back to the Basics","startTime":905.306,"endTime":909.082,"body":"are people out here that are"},{"speaker":"Back to the Basics","startTime":909.145,"endTime":913.109,"body":"like, no Krystal, I listen to a"},{"speaker":"Back to the Basics","startTime":909.145,"endTime":913.109,"body":"podcast, if I find something, I"},{"speaker":"Back to the Basics","startTime":913.172,"endTime":916.633,"body":"hear it, I buy it. That's"},{"speaker":"Back to the Basics","startTime":913.172,"endTime":916.633,"body":"awesome. But I know, the good"},{"speaker":"Back to the Basics","startTime":916.696,"endTime":920.534,"body":"majority of people aren't that"},{"speaker":"Back to the Basics","startTime":916.696,"endTime":920.534,"body":"way. Because why would we have"},{"speaker":"Back to the Basics","startTime":920.597,"endTime":924.121,"body":"sites like Yelp? Or Goodreads?"},{"speaker":"Back to the Basics","startTime":920.597,"endTime":924.121,"body":"Why would these exist? If"},{"speaker":"Back to the Basics","startTime":924.184,"endTime":928.274,"body":"they're not important to people?"},{"speaker":"Back to the Basics","startTime":924.184,"endTime":928.274,"body":"Or Amazon reviews? Right? People"},{"speaker":"Back to the Basics","startTime":928.337,"endTime":932.427,"body":"want to know, is something good?"},{"speaker":"Back to the Basics","startTime":928.337,"endTime":932.427,"body":"Is it worth my time? Is it worth"},{"speaker":"Back to the Basics","startTime":932.49,"endTime":936.077,"body":"my money, okay. And also, in my"},{"speaker":"Back to the Basics","startTime":932.49,"endTime":936.077,"body":"experience, going back to"},{"speaker":"Back to the Basics","startTime":936.14,"endTime":939.79,"body":"talking about things in your"},{"speaker":"Back to the Basics","startTime":936.14,"endTime":939.79,"body":"content that you're trying to"},{"speaker":"Back to the Basics","startTime":939.853,"endTime":943.88,"body":"sell, in my experience, the more"},{"speaker":"Back to the Basics","startTime":939.853,"endTime":943.88,"body":"expensive the product, the more"},{"speaker":"Back to the Basics","startTime":943.943,"endTime":947.53,"body":"you need to talk about it. And"},{"speaker":"Back to the Basics","startTime":943.943,"endTime":947.53,"body":"the reason why that is, is"},{"speaker":"Back to the Basics","startTime":947.592,"endTime":951.368,"body":"because like I said, uh, for me,"},{"speaker":"Back to the Basics","startTime":947.592,"endTime":951.368,"body":"personally, I'm not someone"},{"speaker":"Back to the Basics","startTime":951.431,"endTime":955.269,"body":"who's going to stumble upon a"},{"speaker":"Back to the Basics","startTime":951.431,"endTime":955.269,"body":"podcast hear about someone that"},{"speaker":"Back to the Basics","startTime":955.332,"endTime":959.423,"body":"has a $5,000 mastermind and say,"},{"speaker":"Back to the Basics","startTime":955.332,"endTime":959.423,"body":"Oh, this is exactly what I need."},{"speaker":"Back to the Basics","startTime":959.486,"endTime":963.3870000000001,"body":"Let me drop five grand on this."},{"speaker":"Back to the Basics","startTime":959.486,"endTime":963.3870000000001,"body":"I'm not going to, I'm going to"},{"speaker":"Back to the Basics","startTime":963.45,"endTime":967.225,"body":"listen to that person. Okay,"},{"speaker":"Back to the Basics","startTime":963.45,"endTime":967.225,"body":"here, I actually have a perfect"},{"speaker":"Back to the Basics","startTime":967.288,"endTime":971.19,"body":"example. Amy Porterfield, you"},{"speaker":"Back to the Basics","startTime":967.288,"endTime":971.19,"body":"all have heard me talk about her"},{"speaker":"Back to the Basics","startTime":971.253,"endTime":975.28,"body":"and all of her gloriousness and"},{"speaker":"Back to the Basics","startTime":971.253,"endTime":975.28,"body":"all the things that she's helped"},{"speaker":"Back to the Basics","startTime":975.343,"endTime":979.181,"body":"me do in my business. She has a"},{"speaker":"Back to the Basics","startTime":975.343,"endTime":979.181,"body":"program that is $2,000. And I"},{"speaker":"Back to the Basics","startTime":979.244,"endTime":982.831,"body":"remember when I first heard"},{"speaker":"Back to the Basics","startTime":979.244,"endTime":982.831,"body":"that, I was like, Oh my gosh,"},{"speaker":"Back to the Basics","startTime":982.894,"endTime":986.607,"body":"like, that's, I don't think I"},{"speaker":"Back to the Basics","startTime":982.894,"endTime":986.607,"body":"can afford that. This was way"},{"speaker":"Back to the Basics","startTime":986.67,"endTime":990.634,"body":"back in the day. This was, you"},{"speaker":"Back to the Basics","startTime":986.67,"endTime":990.634,"body":"know, probably 2018 When I first"},{"speaker":"Back to the Basics","startTime":990.697,"endTime":994.598,"body":"got exposed to really following"},{"speaker":"Back to the Basics","startTime":990.697,"endTime":994.598,"body":"Amy and her podcast, and I was"},{"speaker":"Back to the Basics","startTime":994.6610000000001,"endTime":998.689,"body":"like, I don't have that kind of"},{"speaker":"Back to the Basics","startTime":994.6610000000001,"endTime":998.689,"body":"money to drop right now. But I'm"},{"speaker":"Back to the Basics","startTime":998.751,"endTime":1002.212,"body":"gonna get the most out of all of"},{"speaker":"Back to the Basics","startTime":998.751,"endTime":1002.212,"body":"her free stuff. That's"},{"speaker":"Back to the Basics","startTime":1002.275,"endTime":1006.24,"body":"legitimately the thought that I"},{"speaker":"Back to the Basics","startTime":1002.275,"endTime":1006.24,"body":"had, because I was at the point"},{"speaker":"Back to the Basics","startTime":1006.303,"endTime":1010.204,"body":"like, Is this really what I'm"},{"speaker":"Back to the Basics","startTime":1006.303,"endTime":1010.204,"body":"doing? Or how's this gonna work?"},{"speaker":"Back to the Basics","startTime":1010.267,"endTime":1014.168,"body":"And I remember I was listening"},{"speaker":"Back to the Basics","startTime":1010.267,"endTime":1014.168,"body":"to her for a long time. So when"},{"speaker":"Back to the Basics","startTime":1014.231,"endTime":1017.881,"body":"the time came around for me to"},{"speaker":"Back to the Basics","startTime":1014.231,"endTime":1017.881,"body":"buy her product, I had been"},{"speaker":"Back to the Basics","startTime":1017.944,"endTime":1021.971,"body":"listening to her for about 10 to"},{"speaker":"Back to the Basics","startTime":1017.944,"endTime":1021.971,"body":"12 months, easily, easily. So I"},{"speaker":"Back to the Basics","startTime":1022.034,"endTime":1025.9360000000001,"body":"had heard over and over and over"},{"speaker":"Back to the Basics","startTime":1022.034,"endTime":1025.9360000000001,"body":"again, this message about her"},{"speaker":"Back to the Basics","startTime":1025.999,"endTime":1030.0259999999998,"body":"program, and it's called digital"},{"speaker":"Back to the Basics","startTime":1025.999,"endTime":1030.0259999999998,"body":"course Academy. I'd heard about"},{"speaker":"Back to the Basics","startTime":1030.089,"endTime":1034.179,"body":"it so many times. And I remember"},{"speaker":"Back to the Basics","startTime":1030.089,"endTime":1034.179,"body":"thinking okay, the more exposure"},{"speaker":"Back to the Basics","startTime":1034.242,"endTime":1038.143,"body":"that I have to a message, the"},{"speaker":"Back to the Basics","startTime":1034.242,"endTime":1038.143,"body":"more comfortable I felt making a"},{"speaker":"Back to the Basics","startTime":1038.2060000000001,"endTime":1042.2330000000002,"body":"purchase. Because by the time I"},{"speaker":"Back to the Basics","startTime":1038.2060000000001,"endTime":1042.2330000000002,"body":"got to like the checkout page, I"},{"speaker":"Back to the Basics","startTime":1042.296,"endTime":1046.324,"body":"was like, You know what, I know"},{"speaker":"Back to the Basics","startTime":1042.296,"endTime":1046.324,"body":"that this is the right decision."},{"speaker":"Back to the Basics","startTime":1046.3870000000002,"endTime":1049.596,"body":"For me, I've heard the"},{"speaker":"Back to the Basics","startTime":1046.3870000000002,"endTime":1049.596,"body":"testimonials, I know exactly"},{"speaker":"Back to the Basics","startTime":1049.659,"endTime":1053.4969999999998,"body":"what's in this program. And I"},{"speaker":"Back to the Basics","startTime":1049.659,"endTime":1053.4969999999998,"body":"just felt really good about it."},{"speaker":"Back to the Basics","startTime":1053.56,"endTime":1057.084,"body":"So if you have an expensive"},{"speaker":"Back to the Basics","startTime":1053.56,"endTime":1057.084,"body":"product that's $500 or more,"},{"speaker":"Back to the Basics","startTime":1057.147,"endTime":1061.174,"body":"then you need to take that into"},{"speaker":"Back to the Basics","startTime":1057.147,"endTime":1061.174,"body":"consideration. Maybe your runway"},{"speaker":"Back to the Basics","startTime":1061.237,"endTime":1064.95,"body":"for how long you're going to"},{"speaker":"Back to the Basics","startTime":1061.237,"endTime":1064.95,"body":"promote your thing needs to be"},{"speaker":"Back to the Basics","startTime":1065.013,"endTime":1068.788,"body":"four to six weeks, or six to"},{"speaker":"Back to the Basics","startTime":1065.013,"endTime":1068.788,"body":"eight weeks that you're talking"},{"speaker":"Back to the Basics","startTime":1068.851,"endTime":1072.627,"body":"about it again, this is all"},{"speaker":"Back to the Basics","startTime":1068.851,"endTime":1072.627,"body":"subjective. And it comes down to"},{"speaker":"Back to the Basics","startTime":1072.69,"endTime":1076.654,"body":"who your audience is, what their"},{"speaker":"Back to the Basics","startTime":1072.69,"endTime":1076.654,"body":"buying power is, you know what"},{"speaker":"Back to the Basics","startTime":1076.717,"endTime":1080.4299999999998,"body":"kind of strategy you want to"},{"speaker":"Back to the Basics","startTime":1076.717,"endTime":1080.4299999999998,"body":"have over the long haul. Like,"},{"speaker":"Back to the Basics","startTime":1080.493,"endTime":1083.828,"body":"there's a lot of things to"},{"speaker":"Back to the Basics","startTime":1080.493,"endTime":1083.828,"body":"consider. But for the good"},{"speaker":"Back to the Basics","startTime":1083.891,"endTime":1087.54,"body":"majority of people that are"},{"speaker":"Back to the Basics","startTime":1083.891,"endTime":1087.54,"body":"listening to this, I just want"},{"speaker":"Back to the Basics","startTime":1087.603,"endTime":1091.379,"body":"you to think about, the more"},{"speaker":"Back to the Basics","startTime":1087.603,"endTime":1091.379,"body":"exposure you need is equivalent"},{"speaker":"Back to the Basics","startTime":1091.442,"endTime":1095.217,"body":"to how expensive the thing is"},{"speaker":"Back to the Basics","startTime":1091.442,"endTime":1095.217,"body":"that you're selling. If you're"},{"speaker":"Back to the Basics","startTime":1095.28,"endTime":1098.9299999999998,"body":"selling a $20 book on Amazon,"},{"speaker":"Back to the Basics","startTime":1095.28,"endTime":1098.9299999999998,"body":"you don't need to talk about"},{"speaker":"Back to the Basics","startTime":1098.993,"endTime":1102.9569999999999,"body":"something for six to eight weeks"},{"speaker":"Back to the Basics","startTime":1098.993,"endTime":1102.9569999999999,"body":"before you really start saying"},{"speaker":"Back to the Basics","startTime":1103.02,"endTime":1107.047,"body":"you need to go buy this, you can"},{"speaker":"Back to the Basics","startTime":1103.02,"endTime":1107.047,"body":"start talking about that on day"},{"speaker":"Back to the Basics","startTime":1107.1100000000001,"endTime":1111.075,"body":"one, like first episode, and you"},{"speaker":"Back to the Basics","startTime":1107.1100000000001,"endTime":1111.075,"body":"could say, have a book here it"},{"speaker":"Back to the Basics","startTime":1111.138,"endTime":1114.976,"body":"is blah, blah, blah, you know,"},{"speaker":"Back to the Basics","startTime":1111.138,"endTime":1114.976,"body":"here's like, here's how do you"},{"speaker":"Back to the Basics","startTime":1115.039,"endTime":1118.941,"body":"go buy it? That's a simple one."},{"speaker":"Back to the Basics","startTime":1115.039,"endTime":1118.941,"body":"But if you are talking about a"},{"speaker":"Back to the Basics","startTime":1119.0030000000002,"endTime":1122.842,"body":"product, that is $500 or more,"},{"speaker":"Back to the Basics","startTime":1119.0030000000002,"endTime":1122.842,"body":"maybe you need to say hey, you"},{"speaker":"Back to the Basics","startTime":1122.905,"endTime":1126.8690000000001,"body":"know, here it is, here's what it"},{"speaker":"Back to the Basics","startTime":1122.905,"endTime":1126.8690000000001,"body":"is. And this is really how you"},{"speaker":"Back to the Basics","startTime":1126.932,"endTime":1130.5819999999999,"body":"can go by it. And this is why"},{"speaker":"Back to the Basics","startTime":1126.932,"endTime":1130.5819999999999,"body":"you need it. Like there's an"},{"speaker":"Back to the Basics","startTime":1130.645,"endTime":1134.2939999999999,"body":"actually have some questions for"},{"speaker":"Back to the Basics","startTime":1130.645,"endTime":1134.2939999999999,"body":"you to consider here in a"},{"speaker":"Back to the Basics","startTime":1134.357,"endTime":1138.259,"body":"second. Because I know again,"},{"speaker":"Back to the Basics","startTime":1134.357,"endTime":1138.259,"body":"y'all are like, Well, how do you"},{"speaker":"Back to the Basics","startTime":1138.3220000000001,"endTime":1141.909,"body":"talk about it? And like four"},{"speaker":"Back to the Basics","startTime":1138.3220000000001,"endTime":1141.909,"body":"different ways, like I don't"},{"speaker":"Back to the Basics","startTime":1141.971,"endTime":1145.37,"body":"even know. So this is actually I"},{"speaker":"Back to the Basics","startTime":1141.971,"endTime":1145.37,"body":"went ahead of myself."},{"speaker":"Back to the Basics","startTime":1145.37,"endTime":1148.9740000000002,"body":"So here's your next steps. Okay,"},{"speaker":"Back to the Basics","startTime":1145.37,"endTime":1148.9740000000002,"body":"I want you to consider all the"},{"speaker":"Back to the Basics","startTime":1149.0320000000002,"endTime":1152.121,"body":"things that we just talked"},{"speaker":"Back to the Basics","startTime":1149.0320000000002,"endTime":1152.121,"body":"about, we just talked about"},{"speaker":"Back to the Basics","startTime":1152.179,"endTime":1155.268,"body":"consumer behavior, how you"},{"speaker":"Back to the Basics","startTime":1152.179,"endTime":1155.268,"body":"should really break up, how"},{"speaker":"Back to the Basics","startTime":1155.326,"endTime":1158.759,"body":"often you talk about one thing"},{"speaker":"Back to the Basics","startTime":1155.326,"endTime":1158.759,"body":"into three or four weeks, and"},{"speaker":"Back to the Basics","startTime":1158.8159999999998,"endTime":1162.306,"body":"not talk about anything else I"},{"speaker":"Back to the Basics","startTime":1158.8159999999998,"endTime":1162.306,"body":"think you should focus on, I'm"},{"speaker":"Back to the Basics","startTime":1162.364,"endTime":1165.797,"body":"just going to talk about Amy for"},{"speaker":"Back to the Basics","startTime":1162.364,"endTime":1165.797,"body":"you, I'm just going to talk"},{"speaker":"Back to the Basics","startTime":1165.8539999999998,"endTime":1169.058,"body":"about my book promotion for"},{"speaker":"Back to the Basics","startTime":1165.8539999999998,"endTime":1169.058,"body":"three to four weeks, I'm not"},{"speaker":"Back to the Basics","startTime":1169.1149999999998,"endTime":1172.491,"body":"going to promote, like try to"},{"speaker":"Back to the Basics","startTime":1169.1149999999998,"endTime":1172.491,"body":"get people to go follow me on"},{"speaker":"Back to the Basics","startTime":1172.549,"endTime":1176.096,"body":"Instagram, I'm not gonna try to"},{"speaker":"Back to the Basics","startTime":1172.549,"endTime":1176.096,"body":"get them on my email list. I'm"},{"speaker":"Back to the Basics","startTime":1176.1529999999998,"endTime":1179.701,"body":"not going to try to do any of"},{"speaker":"Back to the Basics","startTime":1176.1529999999998,"endTime":1179.701,"body":"that. Like, I'm just going to be"},{"speaker":"Back to the Basics","startTime":1179.7579999999998,"endTime":1183.3629999999998,"body":"laser focused on promoting this"},{"speaker":"Back to the Basics","startTime":1179.7579999999998,"endTime":1183.3629999999998,"body":"book for the next three to four"},{"speaker":"Back to the Basics","startTime":1183.42,"endTime":1186.9679999999998,"body":"weeks. Okay, so now your next"},{"speaker":"Back to the Basics","startTime":1183.42,"endTime":1186.9679999999998,"body":"steps, what does that look like?"},{"speaker":"Back to the Basics","startTime":1187.025,"endTime":1190.63,"body":"Okay, the first thing I want you"},{"speaker":"Back to the Basics","startTime":1187.025,"endTime":1190.63,"body":"to consider, if Amy, if you're"},{"speaker":"Back to the Basics","startTime":1190.687,"endTime":1194.406,"body":"going to be promoting your book,"},{"speaker":"Back to the Basics","startTime":1190.687,"endTime":1194.406,"body":"again, I want you to think about"},{"speaker":"Back to the Basics","startTime":1194.4630000000002,"endTime":1197.496,"body":"that specific offer for"},{"speaker":"Back to the Basics","startTime":1194.4630000000002,"endTime":1197.496,"body":"everybody else, I want you to"},{"speaker":"Back to the Basics","startTime":1197.5529999999999,"endTime":1201.158,"body":"think about the next offer that"},{"speaker":"Back to the Basics","startTime":1197.5529999999999,"endTime":1201.158,"body":"you want to promote. Maybe it's"},{"speaker":"Back to the Basics","startTime":1201.2150000000001,"endTime":1204.8200000000002,"body":"a digital course, maybe it's a"},{"speaker":"Back to the Basics","startTime":1201.2150000000001,"endTime":1204.8200000000002,"body":"live event, maybe it's a virtual"},{"speaker":"Back to the Basics","startTime":1204.877,"endTime":1208.31,"body":"event, maybe it's, you know, 17"},{"speaker":"Back to the Basics","startTime":1204.877,"endTime":1208.31,"body":"Other things that we haven't"},{"speaker":"Back to the Basics","startTime":1208.368,"endTime":1211.5720000000001,"body":"talked about or mentioned day,"},{"speaker":"Back to the Basics","startTime":1208.368,"endTime":1211.5720000000001,"body":"maybe it's just your lead"},{"speaker":"Back to the Basics","startTime":1211.629,"endTime":1215.005,"body":"magnet, maybe you're not even"},{"speaker":"Back to the Basics","startTime":1211.629,"endTime":1215.005,"body":"selling anything like dollars"},{"speaker":"Back to the Basics","startTime":1215.062,"endTime":1218.152,"body":"letter worth that's worth"},{"speaker":"Back to the Basics","startTime":1215.062,"endTime":1218.152,"body":"anything. But it's your lead"},{"speaker":"Back to the Basics","startTime":1218.2089999999998,"endTime":1221.8139999999999,"body":"magnet. Okay, I want you to get"},{"speaker":"Back to the Basics","startTime":1218.2089999999998,"endTime":1221.8139999999999,"body":"this offer in your mind and ask"},{"speaker":"Back to the Basics","startTime":1221.871,"endTime":1223.7600000000002,"body":"yourself the following questions."},{"speaker":"1. How Can I Talk About This 4 Ways?","startTime":1223.7600000000002,"endTime":1537.0500000000002,"body":"One, how can I talk about this offer in four different ways. And I'm just using four because we've said hey, how it let's talk about this three or four, three or four times. So I want you to lay out four different ways that you could talk about this offer. And the two ways that I have for you to approach this is one point of view. So what is a different angle? What is the different point of view or perspective that you can take on talking about this? Can you talk about it from a beginner standpoint, this is kind of how I can look at my content, I can say okay, you have the beginner, someone who has never created a podcast or YouTube or a blog post and they have no idea where to start. Then you have someone kind of in the middle, they just launched they're getting going. And then at the end you have someone that is looking to monetize and strategy and be a lot more advanced. And then one more view could be someone who is like they're doing this as an agency, they're doing this for someone else. So those are kind of the different segments of my audience. And those points of view really matter. Because when you're looking at it from all these different angles, you're letting people know that this isn't a one size fits all product. You're saying this is for this specific type of product or product person that is in your audience. And you want them to know hey this is for you. And if you're in this type of situation like this is why I love testimonials. Testimonials are freaking gold y'all testimonials has just been everything you can create so much content around testimonials, social proof reviews that you get on your podcast like These are so important when it comes to marketing. Amy, if you have book reviews, like you could read some of your Amazon book reviews and say, hey, you know, we want to talk about your book, or you know, like in quotes, like your book, my book, I want to talk about it today. And I'm actually going to read a review that we got on Amazon that was so great, because it really talks about this one type of person, you read their review, and then you say, if you want to get this book, go to blah, blah, blah. And here's where you go check it out. Okay, that's one approach. The second one, so we kind of talked about points of view. The next one is the segmented audience approach, which kind of these two overlap, because we just talked about the different buyers that are in my audience, but they are different, because I want you to think about the points of view that someone in your audience will have as a beginner, right. So maybe you're not specifically calling them out, like, Hey, you're a beginner, I would, instead of saying the words, beginner, you would say I know that there's people in this audience that are just starting a podcast. So it's more of the characteristics. So this is the first point for points of view, you're pointing out the characteristics, the experiences, the stories that they're having. And then in the second one, the segment and audience approach, you can just flat out say, hey, beginners, in this audience, hey, those of you that just launched your podcast I'm speaking to you, you can make a mixed mixture of these two, you can blend them together, you can kind of see how they overlap anyway. But I want you to think, How can I talk about this in four different ways. And look at it from a point of view, and a segmented audience approach. That way, you can get kind of the conceptual, okay, these are the people I'm talking to. And this is how I would talk to these different people. In this way, they're all going to be right for your products, let me make that very clear. You're not going to speak to someone that's not a good fit for your product, because that's your whole goal. You're trying to sell the thing that you're trying to sell. So don't throw in people in your audience that aren't a good fit for your product. Let me like I just want to make that really clear, because I have a few programs. And they're not right. For every member of my audience. I'm not going to talk to like talk about profit podcasting. This is my course, right? I'm not gonna talk about that to someone who is in like, the stages of growing and scaling their podcast, because it wouldn't be as helpful for them. I've actually turned down many people that have said, hey, I'm interested in your course. And I'm like, what you've already started, you're already scaling. You already have sponsorships? No, you don't need to buy this course. This is a course for people that are just getting started. They've recently launched. It's not for you. They're like, Oh, okay, well, you know, you saved me money. Thanks. But and people were like, Oh, my gosh, you tell people not to buy your products. I'm like, Yeah, because I don't want them to buy it, see that it's not a good fit for them and then have a refund. I mean, it's just basic, basic business is, the more refunds you have, it's not gonna look great on your books. So I don't want that to happen. I will tell people, this is specifically for you. This is exactly who I'm talking to for this product. Alright, so that's number one. That's that was just question number one. How can I talk about this offer four different"},{"speaker":"1. How Can I Talk About This 4 Ways?","startTime":1223.7600000000002,"endTime":1537.0500000000002,"body":"ways?"},{"speaker":"2. Do I Use Dynamic or Purely Focused Content?: Number two","startTime":1537.0500000000002,"endTime":1877.4899999999998,"body":"Do I use dynamic content that goes away after a specific period of time? Or should I use purely focused podcast episodes, blogs or videos? I love this part. Because a lot of people don't consider this, you could actually do a combination of the two. But I think that it's just a matter of how you want to promote your thing. Is it a timely offer? Is it an evergreen promotion? And I'm gonna be really honest, I was embarrassed going to record this episode, I wrote out all my notes. I'm like looking in a sauna. And I wrote out the words, timely and evergreen promotion. And I was like, I know we've talked about this on the podcast before y'all went back and looked, I haven't seen anything anywhere about timely and evergreen content. So we're going to be talking about that soon. Spoiler alert, it's coming because this is something that I know that we've talked about it possibly on the YouTube channel, but we need to talk about it on the podcast, we definitely need to bring up timely versus evergreen products, promotions, content, like it's just something we really need to talk about. And I feel like I have talked about this. So I am gonna go back and dig through. I'm like, I know that we've talked about this somewhere. I'm gonna go dig through the archives and see if we do have some episodes. So if we do, I'm gonna link to him in the show notes. I couldn't find one but dynamic content. You've heard me talk about this before. If you're new to this podcast, welcome. I'm so glad that you're here and go by I can listen to all of the episodes that we've done about dynamic content, what it is, how to use it, and why it's super, super important. But dynamic content goes away after a while. So if you have Buzzsprout, this is my podcast hosting provider. If you have them, you can use dynamic content where you upload an audio file, and you leave that running for three to four weeks. I love that approach. I love it. I love it. I love it because it gets applied to all of your podcast episodes. So I know I'm speaking specifically to podcasters right now. But you could do dynamic content, in your blog videos, blog videos, your blogs, or your videos where you can put in your own little ad, I do this on I mean, you can go to my show notes, KrystalProffitt.com/episode362. And you can see in the show notes, I have content that's there that is specifically selling. I mean, and we've talked about this, we had the recent episode of How often do I sell on my content? Y'all, I'm selling every single time in my blog post that are my show notes. Yeah, if you didn't know that, it's always there. I'm promoting my Buzzsprout affiliate link, I'm promoting my book, I'm promoting the ultimate podcast, launch toolkit like it is always there. Those are evergreen promotions, they are always going to be there. Amy, I recommend that for you. If you have shownotes for your podcast, put your book there. Because if someone's listening, and then they go to your shownotes, and they say, Oh, she's got a book, cool. Maybe they won't buy the first time they see it. But if they keep going back to your show notes, because you're adding value there. I know that people will turn into buyers, after they've seen it. And they've heard you talk about it. And they're like, oh, okay, now I know I absolutely need to go buy Amy's book, it's going to be super, super valuable to me. So. So that was dynamic content, right. And that was kind of evergreen content, too. I blended that together. But now what I really want to talk about is purely focused episodes, blogs or videos. So this is when, if you're going into like, I feel like it should be big promotion, little promotion. And that simply means that little promotion is something that is a low ticket offer, let's say less than 50 bucks, right? That's what I would call a low ticket offer $50 and below whatever it is it your selling, then I would say that you could talk about that a lot easier and easier way where you can mention it kind of like I did here is like hey, you know, we talked about the the book is being sold in my show notes as well as which the book is like $20 or less, even for the audiobook. And then you have the ultimate podcast launch toolkit that's $37, it's still less than 50 bucks, you could talk about that easily in an ad style within your YouTube videos. So I'm thinking about videos now. Because I know like I said, there's podcasters there's YouTubers in this audience, there's bloggers. And I want you to think about, well, how do I want to approach this? Do I want to center the focus on my book, now we're going back to Amy again, my book for three to four weeks, and say, Okay, I'm going to put out four podcast episodes about who should read this book. But I'm going to apply it in content specific ways. So the four pieces of content you're going to put out are about nothing except what is in your book in some form, or fashion, or why someone should read that book, or why someone read the book, and it changed their life. Like there's so many different ways that you can do it. But I just want you to think about do you want that to go away after a certain period of time? That's the dynamic content piece? Or do you want to create something that's purely focused laser focused on what it is that you're selling? These are the two things to consider for that"},{"speaker":"2. Do I Use Dynamic or Purely Focused Content?: Number two","startTime":1537.0500000000002,"endTime":1877.4899999999998,"body":"question."},{"speaker":"3. Should I Tease Content?","startTime":1877.4899999999998,"endTime":2066.94,"body":"Alright, question number three, this is the last one. Should I tease out actual content from the product? Then hang on? I like I'm reading this and like I put content in there way too many times? Should I tease out the actual content from my product to get more people interested? I love this approach. So first, let's go back to Amy's original question. Right? Amy's question was about how do I apply this? How do I sell using a book promotion? My first gut instinct is could you share some quotes from your book or even a full chapter on your podcast to get people to understand if the book is right for them? And I'm not saying a quote like as a review. I'm talking about a quote from your actual book. Maybe you take a chapter or a section and you really hone in on it. And you say you know what? I'm gonna read this section or chapter, and then we're going to talk about it. We're gonna talk about why I wrote it, we're going to talk about what show important. So you're not giving away the whole book on your podcast, I don't recommend you do that. But I do think that it's kind of fun when you can see those behind the scenes of telling the story of I wrote this chapter, because I had this experience in my life, or I wrote it, because these principles are super important to me, because of these experiences that I had made me think a different way. Like, there's a lot of different ways that you can approach it. But at the end of the day, I encourage people to give a little bit of their stuff away for free. And so that's for Amy specifically, but for anyone else who's listening if you have a digital course, so you have a live event, like could you share some of your ideas from a lesson inside your course? Or if you have a live event? Can you share a little bit about what people can experience? Whenever there there are some of the things that you're going to cover? If you're going to be one of the keynotes like, can you share a little bit about what you're going to talk about? Why Why does this matter? What what is the value that someone is going to receive? Or if you have a digital program? Could you share out a PDF to one of your modules, like it's super, super simple, and you're not giving away the farm? Right, you're just giving away a little bit to get someone interested in buying your thing. And this is one of my favorite approaches. Because I like to be super generous in my content. I really do. I like to give if you've been around here a while, you know that I don't shy away from giving you the good content right here on the podcast and my youtube channel on my email list. Because I'm a believer in being generous and your content. And guess what? People still buy my programs, sign up for my workshops, grab my book on Amazon and become a customer, even whenever I'm giving stuff away for free. So don't shy away from it. I think that the more generous you can be in your content. It's kind of like putting good karma out into the world. And I think that it's a great approach for people that are creating content and trying to sell"},{"speaker":"3. Should I Tease Content?","startTime":1877.4899999999998,"endTime":2066.94,"body":"stuff."},{"speaker":"Outro","startTime":2066.94,"endTime":2070.329,"body":"Oh my gosh, such a great"},{"speaker":"Outro","startTime":2066.94,"endTime":2070.329,"body":"episode. This is so fun. Again."},{"speaker":"Outro","startTime":2070.39,"endTime":2074.203,"body":"Thank you. Thank you, Amy, for"},{"speaker":"Outro","startTime":2070.39,"endTime":2074.203,"body":"submitting this question. Please"},{"speaker":"Outro","startTime":2074.264,"endTime":2077.714,"body":"go to the show notes for"},{"speaker":"Outro","startTime":2074.264,"endTime":2077.714,"body":"everything that we just covered."},{"speaker":"Outro","startTime":2077.774,"endTime":2081.406,"body":"I have all the questions listed"},{"speaker":"Outro","startTime":2077.774,"endTime":2081.406,"body":"there. I have all the things"},{"speaker":"Outro","startTime":2081.467,"endTime":2084.977,"body":"that we talked about today,"},{"speaker":"Outro","startTime":2081.467,"endTime":2084.977,"body":"KrystalProffitt.com/episode362"},{"speaker":"Outro","startTime":2085.038,"endTime":2088.367,"body":"and reach out if you have"},{"speaker":"Outro","startTime":2085.038,"endTime":2088.367,"body":"questions that you want to be"},{"speaker":"Outro","startTime":2088.428,"endTime":2092.181,"body":"featured on this podcast. Don't"},{"speaker":"Outro","startTime":2088.428,"endTime":2092.181,"body":"hesitate to email me reach out"},{"speaker":"Outro","startTime":2092.241,"endTime":2095.933,"body":"on Instagram. I would love to"},{"speaker":"Outro","startTime":2092.241,"endTime":2095.933,"body":"hear from you. But that's all I"},{"speaker":"Outro","startTime":2095.994,"endTime":2099.686,"body":"have for you today. So as always"},{"speaker":"Outro","startTime":2095.994,"endTime":2099.686,"body":"remember, keep it up. We all"},{"speaker":"Outro","startTime":2099.747,"endTime":2101.2,"body":"have to start somewhere."}]}