{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.09,"endTime":141.12,"body":"I'm gonna say something"},{"speaker":"Intro","startTime":135.09,"endTime":141.12,"body":"that I thought would take years,"},{"speaker":"Intro","startTime":141.21,"endTime":145.32,"body":"years and years and years and"},{"speaker":"Intro","startTime":141.21,"endTime":145.32,"body":"years and years for me to say,"},{"speaker":"Intro","startTime":145.35,"endTime":151.23000000000002,"body":"as a podcaster. But we're"},{"speaker":"Intro","startTime":145.35,"endTime":151.23000000000002,"body":"getting close to of creating and"},{"speaker":"Intro","startTime":151.23000000000002,"endTime":162.03,"body":"published almost 1000 podcast"},{"speaker":"Intro","startTime":151.23000000000002,"endTime":162.03,"body":"episodes. I know 1000 1000 Since"},{"speaker":"Intro","startTime":162.03,"endTime":168.78,"body":"2018. It's really crazy. And the"},{"speaker":"Intro","startTime":162.03,"endTime":168.78,"body":"more that I think about it, I've"},{"speaker":"Intro","startTime":168.78,"endTime":175.8,"body":"asked so many questions about"},{"speaker":"Intro","startTime":168.78,"endTime":175.8,"body":"content creation, about"},{"speaker":"Intro","startTime":175.83,"endTime":181.14000000000001,"body":"community about marketing, just"},{"speaker":"Intro","startTime":175.83,"endTime":181.14000000000001,"body":"so many different things that we"},{"speaker":"Intro","startTime":181.14000000000001,"endTime":185.97,"body":"have covered on this podcast."},{"speaker":"Intro","startTime":181.14000000000001,"endTime":185.97,"body":"And there was one thing that I"},{"speaker":"Intro","startTime":185.97,"endTime":189.87,"body":"was like, I know, we have talked"},{"speaker":"Intro","startTime":185.97,"endTime":189.87,"body":"about this somewhere, where have"},{"speaker":"Intro","startTime":189.87,"endTime":193.86,"body":"we talked about this, and I was"},{"speaker":"Intro","startTime":189.87,"endTime":193.86,"body":"literally up until I just hit"},{"speaker":"Intro","startTime":193.86,"endTime":199.5,"body":"record. I was trying to find the"},{"speaker":"Intro","startTime":193.86,"endTime":199.5,"body":"previous episodes, where we have"},{"speaker":"Intro","startTime":199.5,"endTime":202.82999999999998,"body":"talked about this because it's"},{"speaker":"Intro","startTime":199.5,"endTime":202.82999999999998,"body":"so important. And I was like, I"},{"speaker":"Intro","startTime":202.82999999999998,"endTime":207.72,"body":"know, like, I was having a deja"},{"speaker":"Intro","startTime":202.82999999999998,"endTime":207.72,"body":"vu moment of, I'm gonna record"},{"speaker":"Intro","startTime":207.72,"endTime":210.75,"body":"this episode. I know, I've"},{"speaker":"Intro","startTime":207.72,"endTime":210.75,"body":"talked about it somewhere. Why"},{"speaker":"Intro","startTime":210.75,"endTime":213.75,"body":"do I feel like I'm talking about"},{"speaker":"Intro","startTime":210.75,"endTime":213.75,"body":"like, I'm just talking in"},{"speaker":"Intro","startTime":213.75,"endTime":218.10000000000002,"body":"circles, because when you've"},{"speaker":"Intro","startTime":213.75,"endTime":218.10000000000002,"body":"done 1000 episodes, y'all"},{"speaker":"Intro","startTime":218.13,"endTime":221.85000000000002,"body":"between the body report and the"},{"speaker":"Intro","startTime":218.13,"endTime":221.85000000000002,"body":"Bravo vodcast. We are almost"},{"speaker":"Intro","startTime":221.85000000000002,"endTime":227.7,"body":"there. But what I wanted to talk"},{"speaker":"Intro","startTime":221.85000000000002,"endTime":227.7,"body":"about today is timely versus"},{"speaker":"Intro","startTime":227.73000000000002,"endTime":233.43,"body":"evergreen content. And I wasn't"},{"speaker":"Intro","startTime":227.73000000000002,"endTime":233.43,"body":"losing my mind y'all. We have"},{"speaker":"Intro","startTime":233.43,"endTime":238.07999999999998,"body":"talked about this before, but it"},{"speaker":"Intro","startTime":233.43,"endTime":238.07999999999998,"body":"was called something else. And"},{"speaker":"Intro","startTime":238.11,"endTime":244.29000000000002,"body":"the focus of that episode was"},{"speaker":"Intro","startTime":238.11,"endTime":244.29000000000002,"body":"something entirely. And so I'm"},{"speaker":"Intro","startTime":244.29000000000002,"endTime":246.63,"body":"going to dive into that you'll"},{"speaker":"Intro","startTime":244.29000000000002,"endTime":246.63,"body":"know I'm going to tell you all"},{"speaker":"Intro","startTime":246.63,"endTime":249.39,"body":"the other things that you should"},{"speaker":"Intro","startTime":246.63,"endTime":249.39,"body":"go do and go listen to if you"},{"speaker":"Intro","startTime":249.39,"endTime":252.27,"body":"have not listened to the"},{"speaker":"Intro","startTime":249.39,"endTime":252.27,"body":"previous times that we've talked"},{"speaker":"Intro","startTime":252.27,"endTime":257.52,"body":"about this today. But I just"},{"speaker":"Intro","startTime":252.27,"endTime":257.52,"body":"think it's so wild, that I've"},{"speaker":"Intro","startTime":257.52,"endTime":262.95000000000005,"body":"almost created 1000 podcast"},{"speaker":"Intro","startTime":257.52,"endTime":262.95000000000005,"body":"episodes, and we still have so"},{"speaker":"Intro","startTime":262.95000000000005,"endTime":267.18,"body":"much more to cover. Is it wild"},{"speaker":"Intro","startTime":262.95000000000005,"endTime":267.18,"body":"and arrogant? And to just say"},{"speaker":"Intro","startTime":267.18,"endTime":271.23,"body":"we're barely scratching the"},{"speaker":"Intro","startTime":267.18,"endTime":271.23,"body":"surface of what we can talk"},{"speaker":"Intro","startTime":271.23,"endTime":275.49,"body":"about here on the show. No, no,"},{"speaker":"Intro","startTime":271.23,"endTime":275.49,"body":"it's it sounds it sounds so"},{"speaker":"Intro","startTime":275.49,"endTime":280.53,"body":"crazy to me. Yet. Here we are"},{"speaker":"Intro","startTime":275.49,"endTime":280.53,"body":"for another episode about"},{"speaker":"Intro","startTime":280.56,"endTime":283.26,"body":"creating your content with"},{"speaker":"Intro","startTime":280.56,"endTime":283.26,"body":"confidence and what that can"},{"speaker":"Intro","startTime":283.26,"endTime":287.73,"body":"look like. So let's get right to"},{"speaker":"Intro","startTime":283.26,"endTime":287.73,"body":"it. Welcome to the Proffitt"},{"speaker":"Intro","startTime":287.73,"endTime":291.63,"body":"Podcast where we teach you how"},{"speaker":"Intro","startTime":287.73,"endTime":291.63,"body":"to start launch and market your"},{"speaker":"Intro","startTime":291.63,"endTime":294.99,"body":"content with confidence. I'm"},{"speaker":"Intro","startTime":291.63,"endTime":294.99,"body":"your host, Krystal, Proffitt,"},{"speaker":"Intro","startTime":294.99,"endTime":297.72,"body":"and I'm so excited that you're"},{"speaker":"Intro","startTime":294.99,"endTime":297.72,"body":"here. Thanks for hanging out"},{"speaker":"Intro","startTime":297.72,"endTime":300.27,"body":"with me today. Because if you've"},{"speaker":"Intro","startTime":297.72,"endTime":300.27,"body":"been trying to figure out the"},{"speaker":"Intro","startTime":300.27,"endTime":304.38,"body":"world of content creation, this"},{"speaker":"Intro","startTime":300.27,"endTime":304.38,"body":"is the show that will help be"},{"speaker":"Intro","startTime":304.38,"endTime":308.31,"body":"your time saving shortcut. So"},{"speaker":"Intro","startTime":304.38,"endTime":308.31,"body":"let's get right to it, shall we?"},{"speaker":"Why Repeating Content Happens","startTime":312.02,"endTime":314.45000000000005,"body":"Okay,"},{"speaker":"Why Repeating Content Happens","startTime":312.02,"endTime":314.45000000000005,"body":"so here's what happened. Like I"},{"speaker":"Why Repeating Content Happens","startTime":314.45000000000005,"endTime":317.84000000000003,"body":"said, I knew that we have talked"},{"speaker":"Why Repeating Content Happens","startTime":314.45000000000005,"endTime":317.84000000000003,"body":"about this before. So if you're"},{"speaker":"Why Repeating Content Happens","startTime":317.84000000000003,"endTime":321.17,"body":"a longtime listener, you"},{"speaker":"Why Repeating Content Happens","startTime":317.84000000000003,"endTime":321.17,"body":"probably even know your light"},{"speaker":"Why Repeating Content Happens","startTime":321.17,"endTime":323.78,"body":"Krystal. I know exactly. When"},{"speaker":"Why Repeating Content Happens","startTime":321.17,"endTime":323.78,"body":"you talked about it. It was this"},{"speaker":"Why Repeating Content Happens","startTime":323.78,"endTime":327.17,"body":"time a year ago. And it wasn't"},{"speaker":"Why Repeating Content Happens","startTime":323.78,"endTime":327.17,"body":"even that long ago. This is the"},{"speaker":"Why Repeating Content Happens","startTime":327.17,"endTime":331.22,"body":"embarrassing part. I was sitting"},{"speaker":"Why Repeating Content Happens","startTime":327.17,"endTime":331.22,"body":"there. If you go into your"},{"speaker":"Why Repeating Content Happens","startTime":331.22,"endTime":335.57,"body":"Buzzsprout account, you can go"},{"speaker":"Why Repeating Content Happens","startTime":331.22,"endTime":335.57,"body":"into stats, and then go into"},{"speaker":"Why Repeating Content Happens","startTime":335.57,"endTime":339.32,"body":"Episode downloads. And there's"},{"speaker":"Why Repeating Content Happens","startTime":335.57,"endTime":339.32,"body":"an area in that section that"},{"speaker":"Why Repeating Content Happens","startTime":339.32,"endTime":344.18,"body":"allows you to search by title"},{"speaker":"Why Repeating Content Happens","startTime":339.32,"endTime":344.18,"body":"keyword, like whatever you want"},{"speaker":"Why Repeating Content Happens","startTime":344.18,"endTime":347.57,"body":"to search for. It's usually with"},{"speaker":"Why Repeating Content Happens","startTime":344.18,"endTime":347.57,"body":"whatever's in the title, I guess"},{"speaker":"Why Repeating Content Happens","startTime":347.57,"endTime":349.94,"body":"I should take that back. It's"},{"speaker":"Why Repeating Content Happens","startTime":347.57,"endTime":349.94,"body":"not going to search all your"},{"speaker":"Why Repeating Content Happens","startTime":349.94,"endTime":352.4,"body":"descriptions of your podcasts."},{"speaker":"Why Repeating Content Happens","startTime":349.94,"endTime":352.4,"body":"But I will search all your"},{"speaker":"Why Repeating Content Happens","startTime":352.4,"endTime":356.51,"body":"podcast titles, and I will do"},{"speaker":"Why Repeating Content Happens","startTime":352.4,"endTime":356.51,"body":"this. Whenever I'm doing"},{"speaker":"Why Repeating Content Happens","startTime":356.51,"endTime":358.78999999999996,"body":"research like oh, you don't want"},{"speaker":"Why Repeating Content Happens","startTime":356.51,"endTime":358.78999999999996,"body":"to think I talked about this."},{"speaker":"Why Repeating Content Happens","startTime":358.90999999999997,"endTime":361.61,"body":"That would be helpful in this"},{"speaker":"Why Repeating Content Happens","startTime":358.90999999999997,"endTime":361.61,"body":"episode. So whenever I'm doing"},{"speaker":"Why Repeating Content Happens","startTime":361.61,"endTime":365.0,"body":"the planning, I want to make"},{"speaker":"Why Repeating Content Happens","startTime":361.61,"endTime":365.0,"body":"sure I'm referencing old"},{"speaker":"Why Repeating Content Happens","startTime":365.0,"endTime":367.43,"body":"episodes. That way, if you're"},{"speaker":"Why Repeating Content Happens","startTime":365.0,"endTime":367.43,"body":"interested in the topic I'm"},{"speaker":"Why Repeating Content Happens","startTime":367.43,"endTime":371.12,"body":"speaking about, you can go"},{"speaker":"Why Repeating Content Happens","startTime":367.43,"endTime":371.12,"body":"follow up and listen to the"},{"speaker":"Why Repeating Content Happens","startTime":371.12,"endTime":373.64,"body":"other ones in case you missed"},{"speaker":"Why Repeating Content Happens","startTime":371.12,"endTime":373.64,"body":"them. Right. in case they're"},{"speaker":"Why Repeating Content Happens","startTime":373.64,"endTime":376.82,"body":"ones that if you're a newer"},{"speaker":"Why Repeating Content Happens","startTime":373.64,"endTime":376.82,"body":"listener, you would have no"},{"speaker":"Why Repeating Content Happens","startTime":376.82,"endTime":379.67,"body":"idea. You haven't gone back and"},{"speaker":"Why Repeating Content Happens","startTime":376.82,"endTime":379.67,"body":"listened to every single"},{"speaker":"Why Repeating Content Happens","startTime":379.67,"endTime":383.18,"body":"episode. I hope that you do."},{"speaker":"Why Repeating Content Happens","startTime":379.67,"endTime":383.18,"body":"Well. That's a lot to ask."},{"speaker":"Why Repeating Content Happens","startTime":383.18,"endTime":385.37,"body":"Right? Like, I hope that you go"},{"speaker":"Why Repeating Content Happens","startTime":383.18,"endTime":385.37,"body":"back and listen to the ones that"},{"speaker":"Why Repeating Content Happens","startTime":385.37,"endTime":388.88,"body":"are most important to you. But I"},{"speaker":"Why Repeating Content Happens","startTime":385.37,"endTime":388.88,"body":"don't want to repeat myself."},{"speaker":"Why Repeating Content Happens","startTime":389.09000000000003,"endTime":393.53000000000003,"body":"That is something that I've"},{"speaker":"Why Repeating Content Happens","startTime":389.09000000000003,"endTime":393.53000000000003,"body":"always really tried hard to do,"},{"speaker":"Why Repeating Content Happens","startTime":393.62,"endTime":397.4,"body":"we will circle back around to"},{"speaker":"Why Repeating Content Happens","startTime":393.62,"endTime":397.4,"body":"the same topics and themes, but"},{"speaker":"Why Repeating Content Happens","startTime":397.43,"endTime":401.36,"body":"I don't want to just regurgitate"},{"speaker":"Why Repeating Content Happens","startTime":397.43,"endTime":401.36,"body":"something I've already said on"},{"speaker":"Why Repeating Content Happens","startTime":401.36,"endTime":403.7,"body":"here. That doesn't make sense to"},{"speaker":"Why Repeating Content Happens","startTime":401.36,"endTime":403.7,"body":"me. I don't like it when other"},{"speaker":"Why Repeating Content Happens","startTime":403.7,"endTime":406.55,"body":"podcasts do that. I know I'm"},{"speaker":"Why Repeating Content Happens","startTime":403.7,"endTime":406.55,"body":"gonna say the thing that you're"},{"speaker":"Why Repeating Content Happens","startTime":406.55,"endTime":410.9,"body":"not supposed to say. I do not"},{"speaker":"Why Repeating Content Happens","startTime":406.55,"endTime":410.9,"body":"like it when someone reuses a"},{"speaker":"Why Repeating Content Happens","startTime":410.9,"endTime":414.65,"body":"piece of content that they've"},{"speaker":"Why Repeating Content Happens","startTime":410.9,"endTime":414.65,"body":"already done. Put a fresh spin"},{"speaker":"Why Repeating Content Happens","startTime":414.65,"endTime":417.95,"body":"on it, like give it a little"},{"speaker":"Why Repeating Content Happens","startTime":414.65,"endTime":417.95,"body":"paint job do something to it"},{"speaker":"Why Repeating Content Happens","startTime":417.95,"endTime":421.43,"body":"that makes it a little bit"},{"speaker":"Why Repeating Content Happens","startTime":417.95,"endTime":421.43,"body":"different, a little bit better,"},{"speaker":"Why Repeating Content Happens","startTime":421.46,"endTime":426.62,"body":"I might add, but I don't like to"},{"speaker":"Why Repeating Content Happens","startTime":421.46,"endTime":426.62,"body":"just regurgitate everything that"},{"speaker":"Why Repeating Content Happens","startTime":426.62,"endTime":430.07,"body":"I already said that it makes no"},{"speaker":"Why Repeating Content Happens","startTime":426.62,"endTime":430.07,"body":"sense to me. With all of that"},{"speaker":"Why Repeating Content Happens","startTime":430.07,"endTime":436.4,"body":"being said, this is the episode"},{"speaker":"Why Repeating Content Happens","startTime":430.07,"endTime":436.4,"body":"about timely versus evergreen"},{"speaker":"Why Repeating Content Happens","startTime":436.43,"endTime":440.57,"body":"content. And there's a reason"},{"speaker":"Why Repeating Content Happens","startTime":436.43,"endTime":440.57,"body":"why we're bringing this up. One"},{"speaker":"Why Repeating Content Happens","startTime":440.57,"endTime":444.86,"body":"reason is because it is that"},{"speaker":"Why Repeating Content Happens","startTime":440.57,"endTime":444.86,"body":"time of year, we're getting"},{"speaker":"Why Repeating Content Happens","startTime":444.86,"endTime":448.49,"body":"closer to back to school. And I"},{"speaker":"Why Repeating Content Happens","startTime":444.86,"endTime":448.49,"body":"always treat back to school time"},{"speaker":"Why Repeating Content Happens","startTime":448.49,"endTime":453.59000000000003,"body":"as like a mini New Year's Eve."},{"speaker":"Why Repeating Content Happens","startTime":448.49,"endTime":453.59000000000003,"body":"And I like to pretend that it's"},{"speaker":"Why Repeating Content Happens","startTime":453.62,"endTime":456.89,"body":"a fresh start, because it is"},{"speaker":"Why Repeating Content Happens","startTime":453.62,"endTime":456.89,"body":"it's a fresh start for my kids"},{"speaker":"Why Repeating Content Happens","startTime":456.89,"endTime":459.47,"body":"like, Why? Why are the kids the"},{"speaker":"Why Repeating Content Happens","startTime":456.89,"endTime":459.47,"body":"only ones that get a fresh"},{"speaker":"Why Repeating Content Happens","startTime":459.47,"endTime":464.42,"body":"start, right? I want to kind of"},{"speaker":"Why Repeating Content Happens","startTime":459.47,"endTime":464.42,"body":"clean up my house and get things"},{"speaker":"Why Repeating Content Happens","startTime":464.42,"endTime":466.4,"body":"a little bit more organized,"},{"speaker":"Why Repeating Content Happens","startTime":464.42,"endTime":466.4,"body":"because I'm like, okay,"},{"speaker":"Why Repeating Content Happens","startTime":466.4,"endTime":468.53000000000003,"body":"everybody's gonna find their"},{"speaker":"Why Repeating Content Happens","startTime":466.4,"endTime":468.53000000000003,"body":"shoes in the morning we had no"},{"speaker":"Why Repeating Content Happens","startTime":468.53000000000003,"endTime":473.18,"body":"backpacks are, I just like"},{"speaker":"Why Repeating Content Happens","startTime":468.53000000000003,"endTime":473.18,"body":"treating this as a fresh start"},{"speaker":"Why Repeating Content Happens","startTime":473.18,"endTime":476.54,"body":"and the middle of the year. And"},{"speaker":"Why Repeating Content Happens","startTime":473.18,"endTime":476.54,"body":"so whenever I'm doing that, I'm"},{"speaker":"Why Repeating Content Happens","startTime":476.54,"endTime":480.41,"body":"also doing it in my business in"},{"speaker":"Why Repeating Content Happens","startTime":476.54,"endTime":480.41,"body":"my content, I'm reevaluating"},{"speaker":"Why Repeating Content Happens","startTime":480.41,"endTime":484.61,"body":"goals and looking at things to"},{"speaker":"Why Repeating Content Happens","startTime":480.41,"endTime":484.61,"body":"making sure that I'm on the"},{"speaker":"Why Repeating Content Happens","startTime":484.61,"endTime":489.32,"body":"right track with what I'm trying"},{"speaker":"Why Repeating Content Happens","startTime":484.61,"endTime":489.32,"body":"to accomplish. And so when I"},{"speaker":"Why Repeating Content Happens","startTime":489.32,"endTime":494.72,"body":"look at my evergreen versus"},{"speaker":"Why Repeating Content Happens","startTime":489.32,"endTime":494.72,"body":"timely, it This typically"},{"speaker":"Why Repeating Content Happens","startTime":494.72,"endTime":499.22,"body":"happens at least once a quarter,"},{"speaker":"Why Repeating Content Happens","startTime":494.72,"endTime":499.22,"body":"where I evaluate the content I'm"},{"speaker":"Why Repeating Content Happens","startTime":499.22,"endTime":502.55,"body":"producing. And yes, every single"},{"speaker":"Why Repeating Content Happens","startTime":499.22,"endTime":502.55,"body":"time I create a piece of"},{"speaker":"Why Repeating Content Happens","startTime":502.55,"endTime":506.84000000000003,"body":"content, I ask, Will this be"},{"speaker":"Why Repeating Content Happens","startTime":502.55,"endTime":506.84000000000003,"body":"relevant? Five to 10 years from"},{"speaker":"Why Repeating Content Happens","startTime":506.84000000000003,"endTime":511.82,"body":"now? Or is this something that"},{"speaker":"Why Repeating Content Happens","startTime":506.84000000000003,"endTime":511.82,"body":"I'm just putting out now? And"},{"speaker":"Why Repeating Content Happens","startTime":511.88,"endTime":515.15,"body":"that's what this piece of"},{"speaker":"Why Repeating Content Happens","startTime":511.88,"endTime":515.15,"body":"content is going to be? Because"},{"speaker":"Why Repeating Content Happens","startTime":515.15,"endTime":519.3199999999999,"body":"it's fine. It's totally fine."},{"speaker":"Why Repeating Content Happens","startTime":515.15,"endTime":519.3199999999999,"body":"This isn't an episode where I'm"},{"speaker":"Why Repeating Content Happens","startTime":519.3199999999999,"endTime":524.27,"body":"going to pit like, okay, timely"},{"speaker":"Why Repeating Content Happens","startTime":519.3199999999999,"endTime":524.27,"body":"content in this corner and"},{"speaker":"Why Repeating Content Happens","startTime":524.27,"endTime":527.9,"body":"evergreen content in this"},{"speaker":"Why Repeating Content Happens","startTime":524.27,"endTime":527.9,"body":"corner. We're gonna fight to the"},{"speaker":"Why Repeating Content Happens","startTime":527.9,"endTime":532.31,"body":"death and whichever one wins is"},{"speaker":"Why Repeating Content Happens","startTime":527.9,"endTime":532.31,"body":"what you're gonna do. Oh, my"},{"speaker":"Why Repeating Content Happens","startTime":532.31,"endTime":536.99,"body":"gosh, what is that? claymation"},{"speaker":"Why Repeating Content Happens","startTime":532.31,"endTime":536.99,"body":"show deep. Please tell me you"},{"speaker":"Why Repeating Content Happens","startTime":536.99,"endTime":539.9300000000001,"body":"know, I'm talking about it was"},{"speaker":"Why Repeating Content Happens","startTime":536.99,"endTime":539.9300000000001,"body":"on MTV. It was like the"},{"speaker":"Why Repeating Content Happens","startTime":539.9300000000001,"endTime":543.95,"body":"celebrity Smackdown where they"},{"speaker":"Why Repeating Content Happens","startTime":539.9300000000001,"endTime":543.95,"body":"would pit these clay dolls are"},{"speaker":"Why Repeating Content Happens","startTime":543.95,"endTime":546.23,"body":"like the claymation animate."},{"speaker":"Why Repeating Content Happens","startTime":543.95,"endTime":546.23,"body":"Y'all know what I'm talking"},{"speaker":"Why Repeating Content Happens","startTime":546.23,"endTime":548.6,"body":"about? I hope somebody is"},{"speaker":"Why Repeating Content Happens","startTime":546.23,"endTime":548.6,"body":"nodding along and is laughing"},{"speaker":"Why Repeating Content Happens","startTime":548.6,"endTime":550.8199999999999,"body":"right now. And you're like, oh,"},{"speaker":"Why Repeating Content Happens","startTime":548.6,"endTime":550.8199999999999,"body":"my gosh, and it would have the"},{"speaker":"Why Repeating Content Happens","startTime":550.8199999999999,"endTime":554.06,"body":"guy that say let's get it on."},{"speaker":"Why Repeating Content Happens","startTime":550.8199999999999,"endTime":554.06,"body":"And then they would like fight"},{"speaker":"Why Repeating Content Happens","startTime":554.06,"endTime":557.99,"body":"each other kids of the 90s. I"},{"speaker":"Why Repeating Content Happens","startTime":554.06,"endTime":557.99,"body":"hope that you're nodding along"},{"speaker":"Why Repeating Content Happens","startTime":557.99,"endTime":559.5799999999999,"body":"and you're like, Yes, Krystal."},{"speaker":"Why Repeating Content Happens","startTime":557.99,"endTime":559.5799999999999,"body":"We know what you're talking"},{"speaker":"Why Repeating Content Happens","startTime":559.5799999999999,"endTime":563.3299999999999,"body":"about. It was absolutely"},{"speaker":"Why Repeating Content Happens","startTime":559.5799999999999,"endTime":563.3299999999999,"body":"ridiculous. Like, rip MTV. I"},{"speaker":"Why Repeating Content Happens","startTime":563.3299999999999,"endTime":567.8299999999999,"body":"know, MTV still around. But you"},{"speaker":"Why Repeating Content Happens","startTime":563.3299999999999,"endTime":567.8299999999999,"body":"know, without TRL? Is MTV really"},{"speaker":"Why Repeating Content Happens","startTime":567.8299999999999,"endTime":571.25,"body":"anything? I don't think so."},{"speaker":"Why Repeating Content Happens","startTime":567.8299999999999,"endTime":571.25,"body":"Anyway, back to what we're"},{"speaker":"Why Repeating Content Happens","startTime":571.25,"endTime":575.54,"body":"talking about here today, I'm"},{"speaker":"Why Repeating Content Happens","startTime":571.25,"endTime":575.54,"body":"not going to pit timely, an"},{"speaker":"Why Repeating Content Happens","startTime":575.54,"endTime":579.23,"body":"evergreen content against one"},{"speaker":"Why Repeating Content Happens","startTime":575.54,"endTime":579.23,"body":"another and one of them is going"},{"speaker":"Why Repeating Content Happens","startTime":579.23,"endTime":583.97,"body":"to come out the champion, they"},{"speaker":"Why Repeating Content Happens","startTime":579.23,"endTime":583.97,"body":"are both very important to my"},{"speaker":"Why Repeating Content Happens","startTime":583.97,"endTime":589.28,"body":"content strategy. And I use them"},{"speaker":"Why Repeating Content Happens","startTime":583.97,"endTime":589.28,"body":"in very different ways. So like"},{"speaker":"Why Repeating Content Happens","startTime":589.28,"endTime":592.19,"body":"I said, I don't want to repeat"},{"speaker":"Why Repeating Content Happens","startTime":589.28,"endTime":592.19,"body":"myself and tell you all the"},{"speaker":"Why Repeating Content Happens","startTime":592.19,"endTime":593.9300000000001,"body":"things if you've already"},{"speaker":"Why Repeating Content Happens","startTime":592.19,"endTime":593.9300000000001,"body":"listened to these other"},{"speaker":"Why Repeating Content Happens","startTime":593.9300000000001,"endTime":596.75,"body":"episodes, where we've talked"},{"speaker":"Why Repeating Content Happens","startTime":593.9300000000001,"endTime":596.75,"body":"about timely and evergreen"},{"speaker":"Why Repeating Content Happens","startTime":596.75,"endTime":601.4,"body":"content, I wanted to come out of"},{"speaker":"Why Repeating Content Happens","startTime":596.75,"endTime":601.4,"body":"the gate, and let you know which"},{"speaker":"Why Repeating Content Happens","startTime":601.4,"endTime":604.52,"body":"episodes you could go back and"},{"speaker":"Why Repeating Content Happens","startTime":601.4,"endTime":604.52,"body":"listen to. So I'm gonna have"},{"speaker":"Why Repeating Content Happens","startTime":604.52,"endTime":607.04,"body":"them linked in the show notes."},{"speaker":"Why Repeating Content Happens","startTime":604.52,"endTime":607.04,"body":"The show notes for today are"},{"speaker":"Why Repeating Content Happens","startTime":607.0699999999999,"endTime":613.4300000000001,"body":"KrystalProffitt.com/episode363."},{"speaker":"Why Repeating Content Happens","startTime":607.0699999999999,"endTime":613.4300000000001,"body":"That is for today, it's where"},{"speaker":"Why Repeating Content Happens","startTime":613.4300000000001,"endTime":616.64,"body":"you're going to find all these"},{"speaker":"Why Repeating Content Happens","startTime":613.4300000000001,"endTime":616.64,"body":"other episodes that I'm going to"},{"speaker":"Why Repeating Content Happens","startTime":616.64,"endTime":620.36,"body":"mention. But the first one, and"},{"speaker":"Why Repeating Content Happens","startTime":616.64,"endTime":620.36,"body":"it's really funny, because all"},{"speaker":"Why Repeating Content Happens","startTime":620.36,"endTime":625.9100000000001,"body":"of these have come out in the"},{"speaker":"Why Repeating Content Happens","startTime":620.36,"endTime":625.9100000000001,"body":"last seven months. Here we are"},{"speaker":"Why Repeating Content Happens","startTime":625.94,"endTime":629.9,"body":"first of August, right? These"},{"speaker":"Why Repeating Content Happens","startTime":625.94,"endTime":629.9,"body":"have come out in the last few"},{"speaker":"Why Repeating Content Happens","startTime":629.9,"endTime":634.9100000000001,"body":"months, all in 2022. Okay, this"},{"speaker":"Why Repeating Content Happens","startTime":629.9,"endTime":634.9100000000001,"body":"is a little not evergreen"},{"speaker":"Why Repeating Content Happens","startTime":634.94,"endTime":640.04,"body":"reference. I'm publishing this"},{"speaker":"Why Repeating Content Happens","startTime":634.94,"endTime":640.04,"body":"in August 2022. Therefore, that"},{"speaker":"Why Repeating Content Happens","startTime":640.04,"endTime":644.09,"body":"reference will not be really"},{"speaker":"Why Repeating Content Happens","startTime":640.04,"endTime":644.09,"body":"anything important later. But"},{"speaker":"Why Repeating Content Happens","startTime":644.09,"endTime":647.39,"body":"everything that I've created"},{"speaker":"Why Repeating Content Happens","startTime":644.09,"endTime":647.39,"body":"that talks about this has been"},{"speaker":"Why Repeating Content Happens","startTime":647.39,"endTime":653.0,"body":"in 2022. So that tells me the"},{"speaker":"Why Repeating Content Happens","startTime":647.39,"endTime":653.0,"body":"need for me to repeat, the same"},{"speaker":"Why Repeating Content Happens","startTime":653.03,"endTime":656.54,"body":"theme over and over again, is"},{"speaker":"Why Repeating Content Happens","startTime":653.03,"endTime":656.54,"body":"pretty important in this year."},{"speaker":"Why Repeating Content Happens","startTime":656.63,"endTime":659.45,"body":"It's pretty important for a few"},{"speaker":"Why Repeating Content Happens","startTime":656.63,"endTime":659.45,"body":"reasons. And I think it's"},{"speaker":"Why Repeating Content Happens","startTime":659.45,"endTime":662.99,"body":"because a lot of people and this"},{"speaker":"Why Repeating Content Happens","startTime":659.45,"endTime":662.99,"body":"is going to depend on your"},{"speaker":"Why Repeating Content Happens","startTime":662.99,"endTime":665.87,"body":"industry, what you talk about"},{"speaker":"Why Repeating Content Happens","startTime":662.99,"endTime":665.87,"body":"your topic, your niche, all"},{"speaker":"Why Repeating Content Happens","startTime":665.87,"endTime":670.61,"body":"those things. But I think it's"},{"speaker":"Why Repeating Content Happens","startTime":665.87,"endTime":670.61,"body":"important for you to consider"},{"speaker":"Why Repeating Content Happens","startTime":670.76,"endTime":676.88,"body":"whether what you talk about is"},{"speaker":"Why Repeating Content Happens","startTime":670.76,"endTime":676.88,"body":"timely versus evergreen. So the"},{"speaker":"Why Repeating Content Happens","startTime":676.88,"endTime":681.95,"body":"quick thing to mention is the"},{"speaker":"Why Repeating Content Happens","startTime":676.88,"endTime":681.95,"body":"definitions of those. But before"},{"speaker":"Why Repeating Content Happens","startTime":681.95,"endTime":686.0,"body":"I say that, here's the episode,"},{"speaker":"Why Repeating Content Happens","startTime":681.95,"endTime":686.0,"body":"how to create content for our"},{"speaker":"Why Repeating Content Happens","startTime":686.0,"endTime":688.76,"body":"current and future audience. If"},{"speaker":"Why Repeating Content Happens","startTime":686.0,"endTime":688.76,"body":"you're like, oh my gosh,"},{"speaker":"Why Repeating Content Happens","startTime":688.76,"endTime":690.38,"body":"Krystal, that's the one that's"},{"speaker":"Why Repeating Content Happens","startTime":688.76,"endTime":690.38,"body":"the one I've been thinking"},{"speaker":"Why Repeating Content Happens","startTime":690.38,"endTime":693.23,"body":"about. Because it was the one I"},{"speaker":"Why Repeating Content Happens","startTime":690.38,"endTime":693.23,"body":"was literally losing my mind"},{"speaker":"Why Repeating Content Happens","startTime":693.23,"endTime":695.99,"body":"earlier. I was like, Oh my gosh,"},{"speaker":"Why Repeating Content Happens","startTime":693.23,"endTime":695.99,"body":"I know we talked about it."},{"speaker":"Why Repeating Content Happens","startTime":696.05,"endTime":700.49,"body":"That's what it was. I created"},{"speaker":"Why Repeating Content Happens","startTime":696.05,"endTime":700.49,"body":"this episode about creating"},{"speaker":"Why Repeating Content Happens","startTime":700.49,"endTime":705.05,"body":"content for an audience that you"},{"speaker":"Why Repeating Content Happens","startTime":700.49,"endTime":705.05,"body":"have today, or the audience that"},{"speaker":"Why Repeating Content Happens","startTime":705.05,"endTime":708.14,"body":"you're growing that will listen"},{"speaker":"Why Repeating Content Happens","startTime":705.05,"endTime":708.14,"body":"to this in the future. It was"},{"speaker":"Why Repeating Content Happens","startTime":708.14,"endTime":710.36,"body":"kind of one of those like we"},{"speaker":"Why Repeating Content Happens","startTime":708.14,"endTime":710.36,"body":"were jumping back and forth"},{"speaker":"Why Repeating Content Happens","startTime":710.36,"endTime":714.08,"body":"between Present day and future."},{"speaker":"Why Repeating Content Happens","startTime":710.36,"endTime":714.08,"body":"It was fun. If you like time"},{"speaker":"Why Repeating Content Happens","startTime":714.08,"endTime":717.92,"body":"traveling, like imagination"},{"speaker":"Why Repeating Content Happens","startTime":714.08,"endTime":717.92,"body":"stuff. We definitely did that. A"},{"speaker":"Why Repeating Content Happens","startTime":717.92,"endTime":721.91,"body":"lot of that in that episode. But"},{"speaker":"Why Repeating Content Happens","startTime":717.92,"endTime":721.91,"body":"it's why it was so important is"},{"speaker":"Why Repeating Content Happens","startTime":721.91,"endTime":725.18,"body":"because I want you to serve the"},{"speaker":"Why Repeating Content Happens","startTime":721.91,"endTime":725.18,"body":"people that listen to you now,"},{"speaker":"Why Repeating Content Happens","startTime":725.21,"endTime":730.01,"body":"whether it's two people or 2000."},{"speaker":"Why Repeating Content Happens","startTime":725.21,"endTime":730.01,"body":"I want you to serve those people"},{"speaker":"Why Repeating Content Happens","startTime":730.01,"endTime":732.5600000000001,"body":"but I also want you to be"},{"speaker":"Why Repeating Content Happens","startTime":730.01,"endTime":732.5600000000001,"body":"thinking about a future"},{"speaker":"Why Repeating Content Happens","startTime":732.59,"endTime":735.5,"body":"audience. So that's the one you"},{"speaker":"Why Repeating Content Happens","startTime":732.59,"endTime":735.5,"body":"Ready to go listen to."},{"speaker":"\"Timely\" Content Defined","startTime":735.659,"endTime":737.557,"body":"But"},{"speaker":"\"Timely\" Content Defined","startTime":735.659,"endTime":737.557,"body":"now I want to give you the"},{"speaker":"\"Timely\" Content Defined","startTime":737.621,"endTime":741.102,"body":"definitions, right? Because"},{"speaker":"\"Timely\" Content Defined","startTime":737.621,"endTime":741.102,"body":"you're like Krystal, you're"},{"speaker":"\"Timely\" Content Defined","startTime":741.165,"endTime":744.773,"body":"saying timely, you're saying"},{"speaker":"\"Timely\" Content Defined","startTime":741.165,"endTime":744.773,"body":"evergreen? What do you mean?"},{"speaker":"\"Timely\" Content Defined","startTime":744.836,"endTime":748.761,"body":"When I say timely content? I'm"},{"speaker":"\"Timely\" Content Defined","startTime":744.836,"endTime":748.761,"body":"talking about something that is"},{"speaker":"\"Timely\" Content Defined","startTime":748.824,"endTime":752.558,"body":"happening now. So think about"},{"speaker":"\"Timely\" Content Defined","startTime":748.824,"endTime":752.558,"body":"news. Think about things that"},{"speaker":"\"Timely\" Content Defined","startTime":752.622,"endTime":756.673,"body":"are happening in your industry."},{"speaker":"\"Timely\" Content Defined","startTime":752.622,"endTime":756.673,"body":"Think about trendy things, think"},{"speaker":"\"Timely\" Content Defined","startTime":756.736,"endTime":760.407,"body":"about things that are relevant"},{"speaker":"\"Timely\" Content Defined","startTime":756.736,"endTime":760.407,"body":"now, that may or may not be"},{"speaker":"\"Timely\" Content Defined","startTime":760.47,"endTime":764.332,"body":"relevant five to 10 years from"},{"speaker":"\"Timely\" Content Defined","startTime":760.47,"endTime":764.332,"body":"now. So I imagine and this was"},{"speaker":"\"Timely\" Content Defined","startTime":764.395,"endTime":768.509,"body":"really funny to think about fads"},{"speaker":"\"Timely\" Content Defined","startTime":764.395,"endTime":768.509,"body":"or trends that have kind of come"},{"speaker":"\"Timely\" Content Defined","startTime":768.572,"endTime":772.37,"body":"and gone over the years. And I"},{"speaker":"\"Timely\" Content Defined","startTime":768.572,"endTime":772.37,"body":"think about planking to very,"},{"speaker":"\"Timely\" Content Defined","startTime":772.433,"endTime":776.105,"body":"very vivid, my imagination. I"},{"speaker":"\"Timely\" Content Defined","startTime":772.433,"endTime":776.105,"body":"didn't understand it, then I"},{"speaker":"\"Timely\" Content Defined","startTime":776.168,"endTime":779.649,"body":"still don't understand it."},{"speaker":"\"Timely\" Content Defined","startTime":776.168,"endTime":779.649,"body":"Today. I think about the ice"},{"speaker":"\"Timely\" Content Defined","startTime":779.712,"endTime":783.384,"body":"bucket challenge. And how big"},{"speaker":"\"Timely\" Content Defined","startTime":779.712,"endTime":783.384,"body":"that was for I mean, I was a"},{"speaker":"\"Timely\" Content Defined","startTime":783.447,"endTime":787.181,"body":"while like that had a moment in"},{"speaker":"\"Timely\" Content Defined","startTime":783.447,"endTime":787.181,"body":"time. That was a really big"},{"speaker":"\"Timely\" Content Defined","startTime":787.245,"endTime":791.106,"body":"deal. I think about these tic"},{"speaker":"\"Timely\" Content Defined","startTime":787.245,"endTime":791.106,"body":"tock dances that come up and go"},{"speaker":"\"Timely\" Content Defined","startTime":791.169,"endTime":795.03,"body":"right, like they just explode,"},{"speaker":"\"Timely\" Content Defined","startTime":791.169,"endTime":795.03,"body":"and then they're kind of gone."},{"speaker":"\"Timely\" Content Defined","startTime":795.093,"endTime":799.081,"body":"And then by the time they get to"},{"speaker":"\"Timely\" Content Defined","startTime":795.093,"endTime":799.081,"body":"Instagram, and you know, folks"},{"speaker":"\"Timely\" Content Defined","startTime":799.144,"endTime":802.879,"body":"my age are doing it. People are"},{"speaker":"\"Timely\" Content Defined","startTime":799.144,"endTime":802.879,"body":"like, Y'all that was so two"},{"speaker":"\"Timely\" Content Defined","startTime":802.942,"endTime":806.803,"body":"months ago, what are you even"},{"speaker":"\"Timely\" Content Defined","startTime":802.942,"endTime":806.803,"body":"doing now? You look dumb? Yeah,"},{"speaker":"\"Timely\" Content Defined","startTime":806.866,"endTime":810.664,"body":"this is why I don't do a lot of"},{"speaker":"\"Timely\" Content Defined","startTime":806.866,"endTime":810.664,"body":"that stuff. But you see, I'm"},{"speaker":"\"Timely\" Content Defined","startTime":810.727,"endTime":813.955,"body":"saying like, that stuff is"},{"speaker":"\"Timely\" Content Defined","startTime":810.727,"endTime":813.955,"body":"fluid, it's moving. It's"},{"speaker":"\"Timely\" Content Defined","startTime":814.019,"endTime":817.563,"body":"changing. It is happening"},{"speaker":"\"Timely\" Content Defined","startTime":814.019,"endTime":817.563,"body":"really, really quickly. And it"},{"speaker":"\"Timely\" Content Defined","startTime":817.627,"endTime":821.171,"body":"may not be something that is"},{"speaker":"\"Timely\" Content Defined","startTime":817.627,"endTime":821.171,"body":"going to be around forever,"},{"speaker":"\"Timely\" Content Defined","startTime":821.235,"endTime":824.652,"body":"y'all TikTok wasn't even"},{"speaker":"\"Timely\" Content Defined","startTime":821.235,"endTime":824.652,"body":"mainstream five years ago, it"},{"speaker":"\"Timely\" Content Defined","startTime":824.716,"endTime":828.26,"body":"was there. It was there, whether"},{"speaker":"\"Timely\" Content Defined","startTime":824.716,"endTime":828.26,"body":"it was musically but or"},{"speaker":"\"Timely\" Content Defined","startTime":828.324,"endTime":832.121,"body":"Musicaly, however you say it"},{"speaker":"\"Timely\" Content Defined","startTime":828.324,"endTime":832.121,"body":"like that's what it was back in"},{"speaker":"\"Timely\" Content Defined","startTime":832.1850000000001,"endTime":835.856,"body":"the day. And then it got, you"},{"speaker":"\"Timely\" Content Defined","startTime":832.1850000000001,"endTime":835.856,"body":"know, turned into TikTok and"},{"speaker":"\"Timely\" Content Defined","startTime":835.919,"endTime":839.843,"body":"it's it's been there. It's been"},{"speaker":"\"Timely\" Content Defined","startTime":835.919,"endTime":839.843,"body":"there. But not everyone knows,"},{"speaker":"\"Timely\" Content Defined","startTime":839.907,"endTime":844.021,"body":"knew what it was right? Like you"},{"speaker":"\"Timely\" Content Defined","startTime":839.907,"endTime":844.021,"body":"couldn't ask someone of an older"},{"speaker":"\"Timely\" Content Defined","startTime":844.0840000000001,"endTime":847.692,"body":"generation, do you know what"},{"speaker":"\"Timely\" Content Defined","startTime":844.0840000000001,"endTime":847.692,"body":"TikTok is? And they're like,"},{"speaker":"\"Timely\" Content Defined","startTime":847.755,"endTime":851.49,"body":"it's the sound o'clock makes"},{"speaker":"\"Timely\" Content Defined","startTime":847.755,"endTime":851.49,"body":"Right? Like they would have no"},{"speaker":"\"Timely\" Content Defined","startTime":851.553,"endTime":855.224,"body":"idea like me, I would say,"},{"speaker":"\"Timely\" Content Defined","startTime":851.553,"endTime":855.224,"body":"that's a song by Kesha from the"},{"speaker":"\"Timely\" Content Defined","startTime":855.288,"endTime":859.212,"body":"early 2000s. Like, this would"},{"speaker":"\"Timely\" Content Defined","startTime":855.288,"endTime":859.212,"body":"have been my, like honest to God"},{"speaker":"\"Timely\" Content Defined","startTime":859.275,"endTime":863.136,"body":"answer because I didn't know"},{"speaker":"\"Timely\" Content Defined","startTime":859.275,"endTime":863.136,"body":"what it was five years ago. It's"},{"speaker":"\"Timely\" Content Defined","startTime":863.2,"endTime":866.364,"body":"timely now. Maybe it's"},{"speaker":"\"Timely\" Content Defined","startTime":863.2,"endTime":866.364,"body":"evergreen, maybe people are"},{"speaker":"\"Timely\" Content Defined","startTime":866.428,"endTime":870.542,"body":"gonna know what it is for a long"},{"speaker":"\"Timely\" Content Defined","startTime":866.428,"endTime":870.542,"body":"time. But the things that happen"},{"speaker":"\"Timely\" Content Defined","startTime":870.605,"endTime":874.466,"body":"on TikTok may not be something"},{"speaker":"\"Timely\" Content Defined","startTime":870.605,"endTime":874.466,"body":"that we are talking about five"},{"speaker":"\"Timely\" Content Defined","startTime":874.53,"endTime":878.201,"body":"to 10 years from now, because"},{"speaker":"\"Timely\" Content Defined","startTime":874.53,"endTime":878.201,"body":"they're coming and going and"},{"speaker":"\"Timely\" Content Defined","startTime":878.264,"endTime":882.188,"body":"you're probably forgetting about"},{"speaker":"\"Timely\" Content Defined","startTime":878.264,"endTime":882.188,"body":"what you did last week on the"},{"speaker":"\"Timely\" Content Defined","startTime":882.252,"endTime":886.366,"body":"platform. And another way that I"},{"speaker":"\"Timely\" Content Defined","startTime":882.252,"endTime":886.366,"body":"think about timely promotions, I"},{"speaker":"\"Timely\" Content Defined","startTime":886.429,"endTime":890.29,"body":"was gonna say TikTok. I'm like"},{"speaker":"\"Timely\" Content Defined","startTime":886.429,"endTime":890.29,"body":"no other thing. See, it's like"},{"speaker":"\"Timely\" Content Defined","startTime":890.354,"endTime":893.961,"body":"getting into my, like, just"},{"speaker":"\"Timely\" Content Defined","startTime":890.354,"endTime":893.961,"body":"subconscious now and I'm just"},{"speaker":"\"Timely\" Content Defined","startTime":894.025,"endTime":897.822,"body":"yeah, anyway, timely content. I"},{"speaker":"\"Timely\" Content Defined","startTime":894.025,"endTime":897.822,"body":"think about live promotions."},{"speaker":"\"Timely\" Content Defined","startTime":897.886,"endTime":901.43,"body":"Okay, this is where you as a"},{"speaker":"\"Timely\" Content Defined","startTime":897.886,"endTime":901.43,"body":"content creator, as someone"},{"speaker":"\"Timely\" Content Defined","startTime":901.494,"endTime":905.228,"body":"that's doing blog posts, podcast"},{"speaker":"\"Timely\" Content Defined","startTime":901.494,"endTime":905.228,"body":"episodes, YouTube, all the"},{"speaker":"\"Timely\" Content Defined","startTime":905.291,"endTime":909.089,"body":"content, you're creating timely"},{"speaker":"\"Timely\" Content Defined","startTime":905.291,"endTime":909.089,"body":"content is relevant for live"},{"speaker":"\"Timely\" Content Defined","startTime":909.152,"endTime":913.14,"body":"promotions. And what I mean by"},{"speaker":"\"Timely\" Content Defined","startTime":909.152,"endTime":913.14,"body":"that is something that has in in"},{"speaker":"\"Timely\" Content Defined","startTime":913.203,"endTime":917.254,"body":"date, or in a beginning date, I"},{"speaker":"\"Timely\" Content Defined","startTime":913.203,"endTime":917.254,"body":"guess I said that in the reverse"},{"speaker":"\"Timely\" Content Defined","startTime":917.318,"endTime":921.242,"body":"order, a cart open and a cart"},{"speaker":"\"Timely\" Content Defined","startTime":917.318,"endTime":921.242,"body":"close, right? Like we're looking"},{"speaker":"\"Timely\" Content Defined","startTime":921.305,"endTime":925.166,"body":"at something that opens on one"},{"speaker":"\"Timely\" Content Defined","startTime":921.305,"endTime":925.166,"body":"day, and it closes on another."},{"speaker":"\"Timely\" Content Defined","startTime":925.23,"endTime":928.5840000000001,"body":"So when you're creating this"},{"speaker":"\"Timely\" Content Defined","startTime":925.23,"endTime":928.5840000000001,"body":"thing about in a podcast"},{"speaker":"\"Timely\" Content Defined","startTime":928.648,"endTime":932.509,"body":"episode, you're talking about,"},{"speaker":"\"Timely\" Content Defined","startTime":928.648,"endTime":932.509,"body":"okay, so on this day, the cart"},{"speaker":"\"Timely\" Content Defined","startTime":932.572,"endTime":936.433,"body":"is going to open. But if you're"},{"speaker":"\"Timely\" Content Defined","startTime":932.572,"endTime":936.433,"body":"listening to this in a future"},{"speaker":"\"Timely\" Content Defined","startTime":936.496,"endTime":940.231,"body":"day after cart, closed date,"},{"speaker":"\"Timely\" Content Defined","startTime":936.496,"endTime":940.231,"body":"then I'm sorry, the offers not"},{"speaker":"\"Timely\" Content Defined","startTime":940.294,"endTime":944.092,"body":"there, like things can get a"},{"speaker":"\"Timely\" Content Defined","startTime":940.294,"endTime":944.092,"body":"little weird. I'm not gonna lie"},{"speaker":"\"Timely\" Content Defined","startTime":944.155,"endTime":948.016,"body":"in the middle of recording a"},{"speaker":"\"Timely\" Content Defined","startTime":944.155,"endTime":948.016,"body":"live promotion piece of content,"},{"speaker":"\"Timely\" Content Defined","startTime":948.079,"endTime":951.94,"body":"because you have to think about"},{"speaker":"\"Timely\" Content Defined","startTime":948.079,"endTime":951.94,"body":"the audience you're currently"},{"speaker":"\"Timely\" Content Defined","startTime":952.004,"endTime":955.738,"body":"talking to. And then consider,"},{"speaker":"\"Timely\" Content Defined","startTime":952.004,"endTime":955.738,"body":"Well, should I talk about my"},{"speaker":"\"Timely\" Content Defined","startTime":955.802,"endTime":959.03,"body":"future audience because"},{"speaker":"\"Timely\" Content Defined","startTime":955.802,"endTime":959.03,"body":"hopefully, right hopefully,"},{"speaker":"\"Timely\" Content Defined","startTime":959.093,"endTime":962.891,"body":"people don't abandon you. As"},{"speaker":"\"Timely\" Content Defined","startTime":959.093,"endTime":962.891,"body":"soon as your promotion is over."},{"speaker":"\"Timely\" Content Defined","startTime":962.954,"endTime":966.688,"body":"And they no longer listen to"},{"speaker":"\"Timely\" Content Defined","startTime":962.954,"endTime":966.688,"body":"hopefully, you still hopefully"},{"speaker":"\"Timely\" Content Defined","startTime":966.752,"endTime":970.423,"body":"have more people listening to"},{"speaker":"\"Timely\" Content Defined","startTime":966.752,"endTime":970.423,"body":"you, after this promotion is"},{"speaker":"\"Timely\" Content Defined","startTime":970.486,"endTime":974.41,"body":"over. And you have to consider"},{"speaker":"\"Timely\" Content Defined","startTime":970.486,"endTime":974.41,"body":"well, do I acknowledge them? Or"},{"speaker":"\"Timely\" Content Defined","startTime":974.474,"endTime":978.145,"body":"do I just pretend that they"},{"speaker":"\"Timely\" Content Defined","startTime":974.474,"endTime":978.145,"body":"weren't invited to this party?"},{"speaker":"\"Timely\" Content Defined","startTime":978.208,"endTime":982.133,"body":"And it's not that big a deal?"},{"speaker":"\"Timely\" Content Defined","startTime":978.208,"endTime":982.133,"body":"These are all questions. I don't"},{"speaker":"\"Timely\" Content Defined","startTime":982.196,"endTime":986.247,"body":"want answers to these questions."},{"speaker":"\"Timely\" Content Defined","startTime":982.196,"endTime":986.247,"body":"These are questions you have to"},{"speaker":"\"Timely\" Content Defined","startTime":986.3100000000001,"endTime":989.918,"body":"answer for yourself, right?"},{"speaker":"\"Timely\" Content Defined","startTime":986.3100000000001,"endTime":989.918,"body":"Because something is going to"},{"speaker":"\"Timely\" Content Defined","startTime":989.981,"endTime":993.842,"body":"happen or even if you have a"},{"speaker":"\"Timely\" Content Defined","startTime":989.981,"endTime":993.842,"body":"live event, I have a friend on a"},{"speaker":"\"Timely\" Content Defined","startTime":993.906,"endTime":997.45,"body":"shout out Ana. She is the"},{"speaker":"\"Timely\" Content Defined","startTime":993.906,"endTime":997.45,"body":"founder of Black pod festival."},{"speaker":"\"Timely\" Content Defined","startTime":997.513,"endTime":1001.058,"body":"And she does this. Like she had"},{"speaker":"\"Timely\" Content Defined","startTime":997.513,"endTime":1001.058,"body":"one earlier this year in"},{"speaker":"\"Timely\" Content Defined","startTime":1001.121,"endTime":1004.982,"body":"Atlanta. And she was talking"},{"speaker":"\"Timely\" Content Defined","startTime":1001.121,"endTime":1004.982,"body":"about it it was leading up to it"},{"speaker":"\"Timely\" Content Defined","startTime":1005.046,"endTime":1008.843,"body":"but then it happened and now"},{"speaker":"\"Timely\" Content Defined","startTime":1005.046,"endTime":1008.843,"body":"it's over. It doesn't mean it's"},{"speaker":"\"Timely\" Content Defined","startTime":1008.907,"endTime":1012.768,"body":"never gonna happen again. No,"},{"speaker":"\"Timely\" Content Defined","startTime":1008.907,"endTime":1012.768,"body":"she's doing amazing things over"},{"speaker":"\"Timely\" Content Defined","startTime":1012.831,"endTime":1016.692,"body":"there. I hope she does it every"},{"speaker":"\"Timely\" Content Defined","startTime":1012.831,"endTime":1016.692,"body":"single year, multiple times a"},{"speaker":"\"Timely\" Content Defined","startTime":1016.755,"endTime":1020.68,"body":"year would be amazing. But she"},{"speaker":"\"Timely\" Content Defined","startTime":1016.755,"endTime":1020.68,"body":"had it and then it was over. So"},{"speaker":"\"Timely\" Content Defined","startTime":1020.743,"endTime":1024.604,"body":"the content that she created"},{"speaker":"\"Timely\" Content Defined","startTime":1020.743,"endTime":1024.604,"body":"leading up to that is like okay,"},{"speaker":"\"Timely\" Content Defined","startTime":1024.667,"endTime":1028.085,"body":"well, this is kind of"},{"speaker":"\"Timely\" Content Defined","startTime":1024.667,"endTime":1028.085,"body":"documenting what was going on at"},{"speaker":"\"Timely\" Content Defined","startTime":1028.149,"endTime":1031.63,"body":"that time. There's the timely"},{"speaker":"\"Timely\" Content Defined","startTime":1028.149,"endTime":1031.63,"body":"aspect Have it. So it was"},{"speaker":"\"Timely\" Content Defined","startTime":1031.693,"endTime":1035.4279999999999,"body":"coming, it was coming, it was"},{"speaker":"\"Timely\" Content Defined","startTime":1031.693,"endTime":1035.4279999999999,"body":"coming, then it happened. Now"},{"speaker":"\"Timely\" Content Defined","startTime":1035.491,"endTime":1039.3519999999999,"body":"it's over. So that is how you"},{"speaker":"\"Timely\" Content Defined","startTime":1035.491,"endTime":1039.3519999999999,"body":"can think about timely content."},{"speaker":"\"Timely\" Content Defined","startTime":1039.415,"endTime":1043.15,"body":"So if you're launching a course,"},{"speaker":"\"Timely\" Content Defined","startTime":1039.415,"endTime":1043.15,"body":"you're launching an event,"},{"speaker":"\"Timely\" Content Defined","startTime":1043.213,"endTime":1047.1370000000002,"body":"you're launching a book, you're"},{"speaker":"\"Timely\" Content Defined","startTime":1043.213,"endTime":1047.1370000000002,"body":"launching a thing, whatever it"},{"speaker":"\"Timely\" Content Defined","startTime":1047.201,"endTime":1050.935,"body":"is, and you're creating content"},{"speaker":"\"Timely\" Content Defined","startTime":1047.201,"endTime":1050.935,"body":"leading up to that, I think"},{"speaker":"\"Timely\" Content Defined","startTime":1050.998,"endTime":1054.67,"body":"that's amazing. One, please do"},{"speaker":"\"Timely\" Content Defined","startTime":1050.998,"endTime":1054.67,"body":"this, I encourage you to do"},{"speaker":"\"Timely\" Content Defined","startTime":1054.7330000000002,"endTime":1058.594,"body":"this. But I also want you to"},{"speaker":"\"Timely\" Content Defined","startTime":1054.7330000000002,"endTime":1058.594,"body":"think about the future pacing of"},{"speaker":"\"Timely\" Content Defined","startTime":1058.6570000000002,"endTime":1062.2649999999999,"body":"your audience, and what it's"},{"speaker":"\"Timely\" Content Defined","startTime":1058.6570000000002,"endTime":1062.2649999999999,"body":"going to sound like to them."},{"speaker":"\"Timely\" Content Defined","startTime":1062.328,"endTime":1066.0,"body":"Whenever someone brand new"},{"speaker":"\"Timely\" Content Defined","startTime":1062.328,"endTime":1066.0,"body":"discovers what you're doing, or"},{"speaker":"\"Timely\" Content Defined","startTime":1066.063,"endTime":1069.4180000000001,"body":"what you've done in the past."},{"speaker":"\"Timely\" Content Defined","startTime":1066.063,"endTime":1069.4180000000001,"body":"And you could choose to"},{"speaker":"\"Timely\" Content Defined","startTime":1069.481,"endTime":1073.2150000000001,"body":"acknowledge that audience or"},{"speaker":"\"Timely\" Content Defined","startTime":1069.481,"endTime":1073.2150000000001,"body":"not, again, this is totally up"},{"speaker":"\"Timely\" Content Defined","startTime":1073.279,"endTime":1077.013,"body":"to you, I'm not going to tell"},{"speaker":"\"Timely\" Content Defined","startTime":1073.279,"endTime":1077.013,"body":"you a right way or wrong way."},{"speaker":"\"Timely\" Content Defined","startTime":1077.076,"endTime":1080.937,"body":"Because if you've been around"},{"speaker":"\"Timely\" Content Defined","startTime":1077.076,"endTime":1080.937,"body":"here, you know, I don't believe"},{"speaker":"\"Timely\" Content Defined","startTime":1081.001,"endTime":1085.115,"body":"that there are rules and content"},{"speaker":"\"Timely\" Content Defined","startTime":1081.001,"endTime":1085.115,"body":"creation, I think that there are"},{"speaker":"\"Timely\" Content Defined","startTime":1085.1779999999999,"endTime":1089.229,"body":"guidelines that we can stick to,"},{"speaker":"\"Timely\" Content Defined","startTime":1085.1779999999999,"endTime":1089.229,"body":"but there are no rules, you can"},{"speaker":"\"Timely\" Content Defined","startTime":1089.292,"endTime":1093.027,"body":"literally do whatever the heck"},{"speaker":"\"Timely\" Content Defined","startTime":1089.292,"endTime":1093.027,"body":"that you want to do. Okay? I"},{"speaker":"\"Timely\" Content Defined","startTime":1093.0900000000001,"endTime":1097.0149999999999,"body":"cannot stress this enough. If"},{"speaker":"\"Timely\" Content Defined","startTime":1093.0900000000001,"endTime":1097.0149999999999,"body":"someone tells you there was only"},{"speaker":"\"Timely\" Content Defined","startTime":1097.078,"endTime":1100.243,"body":"one way to create content,"},{"speaker":"\"Timely\" Content Defined","startTime":1097.078,"endTime":1100.243,"body":"please run in the other"},{"speaker":"\"Timely\" Content Defined","startTime":1100.306,"endTime":1103.787,"body":"direction, okay, because I don't"},{"speaker":"\"Timely\" Content Defined","startTime":1100.306,"endTime":1103.787,"body":"buy into that strategy"},{"speaker":"\"Timely\" Content Defined","startTime":1103.851,"endTime":1107.269,"body":"whatsoever. So that's timely,"},{"speaker":"\"Timely\" Content Defined","startTime":1103.851,"endTime":1107.269,"body":"those are timely things."},{"speaker":"\"Evergreen\" Content Defined","startTime":1107.269,"endTime":1109.6799999999998,"body":"Now"},{"speaker":"\"Evergreen\" Content Defined","startTime":1107.269,"endTime":1109.6799999999998,"body":"let's talk about evergreen. Now,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1109.7469999999998,"endTime":1113.9009999999998,"body":"when it comes to Evergreen, it"},{"speaker":"\"Evergreen\" Content Defined","startTime":1109.7469999999998,"endTime":1113.9009999999998,"body":"doesn't matter if someone hears"},{"speaker":"\"Evergreen\" Content Defined","startTime":1113.9679999999998,"endTime":1118.1219999999998,"body":"what you're saying, what they're"},{"speaker":"\"Evergreen\" Content Defined","startTime":1113.9679999999998,"endTime":1118.1219999999998,"body":"gonna read on your blog, what"},{"speaker":"\"Evergreen\" Content Defined","startTime":1118.1889999999999,"endTime":1122.209,"body":"they're gonna watch on your"},{"speaker":"\"Evergreen\" Content Defined","startTime":1118.1889999999999,"endTime":1122.209,"body":"YouTube, any of that it does not"},{"speaker":"\"Evergreen\" Content Defined","startTime":1122.2759999999998,"endTime":1126.5639999999999,"body":"matter when they hear it, it is"},{"speaker":"\"Evergreen\" Content Defined","startTime":1122.2759999999998,"endTime":1126.5639999999999,"body":"still relevant. So someone could"},{"speaker":"\"Evergreen\" Content Defined","startTime":1126.6309999999999,"endTime":1130.7179999999998,"body":"listen to this podcast today."},{"speaker":"\"Evergreen\" Content Defined","startTime":1126.6309999999999,"endTime":1130.7179999999998,"body":"Because, you know, meta or not,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1130.7849999999999,"endTime":1135.1399999999999,"body":"this was created as an evergreen"},{"speaker":"\"Evergreen\" Content Defined","startTime":1130.7849999999999,"endTime":1135.1399999999999,"body":"piece of content. I created this"},{"speaker":"\"Evergreen\" Content Defined","startTime":1135.2069999999999,"endTime":1138.624,"body":"for an audience that could"},{"speaker":"\"Evergreen\" Content Defined","startTime":1135.2069999999999,"endTime":1138.624,"body":"listen today when you're"},{"speaker":"\"Evergreen\" Content Defined","startTime":1138.691,"endTime":1142.509,"body":"listening to it, or five years"},{"speaker":"\"Evergreen\" Content Defined","startTime":1138.691,"endTime":1142.509,"body":"from now when someone else"},{"speaker":"\"Evergreen\" Content Defined","startTime":1142.576,"endTime":1146.395,"body":"listens to it. Because what I'm"},{"speaker":"\"Evergreen\" Content Defined","startTime":1142.576,"endTime":1146.395,"body":"saying today is evergreen"},{"speaker":"\"Evergreen\" Content Defined","startTime":1146.462,"endTime":1150.549,"body":"content. And now we got really"},{"speaker":"\"Evergreen\" Content Defined","startTime":1146.462,"endTime":1150.549,"body":"Russian doll nesting like into"},{"speaker":"\"Evergreen\" Content Defined","startTime":1150.616,"endTime":1154.837,"body":"each other on that, but it's so"},{"speaker":"\"Evergreen\" Content Defined","startTime":1150.616,"endTime":1154.837,"body":"important that you distinguish,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1154.904,"endTime":1159.192,"body":"and maybe you even have that as"},{"speaker":"\"Evergreen\" Content Defined","startTime":1154.904,"endTime":1159.192,"body":"part of your content strategy is"},{"speaker":"\"Evergreen\" Content Defined","startTime":1159.259,"endTime":1163.078,"body":"like, you know what, I have a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1159.259,"endTime":1163.078,"body":"checkbox that says, This is"},{"speaker":"\"Evergreen\" Content Defined","startTime":1163.145,"endTime":1167.299,"body":"evergreen, or this is timely."},{"speaker":"\"Evergreen\" Content Defined","startTime":1163.145,"endTime":1167.299,"body":"And maybe you're asking Krystal,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1167.366,"endTime":1171.5859999999998,"body":"why does this matter? Why does"},{"speaker":"\"Evergreen\" Content Defined","startTime":1167.366,"endTime":1171.5859999999998,"body":"it matter whether it's timely or"},{"speaker":"\"Evergreen\" Content Defined","startTime":1171.6529999999998,"endTime":1175.6730000000002,"body":"evergreen? Well, I believe it's"},{"speaker":"\"Evergreen\" Content Defined","startTime":1171.6529999999998,"endTime":1175.6730000000002,"body":"important because as someone"},{"speaker":"\"Evergreen\" Content Defined","startTime":1175.7399999999998,"endTime":1179.5590000000002,"body":"that listens to shows, you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1175.7399999999998,"endTime":1179.5590000000002,"body":"should be able to know this. I"},{"speaker":"\"Evergreen\" Content Defined","startTime":1179.6260000000002,"endTime":1183.8470000000002,"body":"was in a lot of podcasts, like"},{"speaker":"\"Evergreen\" Content Defined","startTime":1179.6260000000002,"endTime":1183.8470000000002,"body":"even still today with my limited"},{"speaker":"\"Evergreen\" Content Defined","startTime":1183.9140000000002,"endTime":1187.8000000000002,"body":"time and resources. I still"},{"speaker":"\"Evergreen\" Content Defined","startTime":1183.9140000000002,"endTime":1187.8000000000002,"body":"listen to a lot of podcasts. I"},{"speaker":"\"Evergreen\" Content Defined","startTime":1187.8670000000002,"endTime":1192.1550000000002,"body":"said limited time and resources."},{"speaker":"\"Evergreen\" Content Defined","startTime":1187.8670000000002,"endTime":1192.1550000000002,"body":"I didn't mean resources because"},{"speaker":"\"Evergreen\" Content Defined","startTime":1192.2220000000002,"endTime":1196.5770000000002,"body":"I mean, you all you need is your"},{"speaker":"\"Evergreen\" Content Defined","startTime":1192.2220000000002,"endTime":1196.5770000000002,"body":"phone, I got my phone isn't like"},{"speaker":"\"Evergreen\" Content Defined","startTime":1196.6439999999998,"endTime":1200.7980000000002,"body":"my resources time. And I still"},{"speaker":"\"Evergreen\" Content Defined","startTime":1196.6439999999998,"endTime":1200.7980000000002,"body":"find time to listen to podcast,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1200.8649999999998,"endTime":1204.817,"body":"I still find time to listen and"},{"speaker":"\"Evergreen\" Content Defined","startTime":1200.8649999999998,"endTime":1204.817,"body":"watch YouTube videos that I"},{"speaker":"\"Evergreen\" Content Defined","startTime":1204.884,"endTime":1208.77,"body":"think are important that are"},{"speaker":"\"Evergreen\" Content Defined","startTime":1204.884,"endTime":1208.77,"body":"relevant to me. And so I know"},{"speaker":"\"Evergreen\" Content Defined","startTime":1208.837,"endTime":1212.924,"body":"that that is how other people"},{"speaker":"\"Evergreen\" Content Defined","startTime":1208.837,"endTime":1212.924,"body":"which I know I'm not everybody,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1212.991,"endTime":1217.212,"body":"everybody has different habits"},{"speaker":"\"Evergreen\" Content Defined","startTime":1212.991,"endTime":1217.212,"body":"of how they consume content. But"},{"speaker":"\"Evergreen\" Content Defined","startTime":1217.279,"endTime":1221.299,"body":"I also know people will find"},{"speaker":"\"Evergreen\" Content Defined","startTime":1217.279,"endTime":1221.299,"body":"someone go back to every single"},{"speaker":"\"Evergreen\" Content Defined","startTime":1221.366,"endTime":1225.118,"body":"piece of content they've ever"},{"speaker":"\"Evergreen\" Content Defined","startTime":1221.366,"endTime":1225.118,"body":"created. You've done this."},{"speaker":"\"Evergreen\" Content Defined","startTime":1225.185,"endTime":1229.205,"body":"You're You're nodding along"},{"speaker":"\"Evergreen\" Content Defined","startTime":1225.185,"endTime":1229.205,"body":"right now, aren't you? Yes. Just"},{"speaker":"\"Evergreen\" Content Defined","startTime":1229.272,"endTime":1233.2240000000002,"body":"say yes. Out Loud. Yes. Okay."},{"speaker":"\"Evergreen\" Content Defined","startTime":1229.272,"endTime":1233.2240000000002,"body":"Maybe you just freak somebody"},{"speaker":"\"Evergreen\" Content Defined","startTime":1233.2910000000002,"endTime":1237.4450000000002,"body":"out. Because you're like, well,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1233.2910000000002,"endTime":1237.4450000000002,"body":"this chick on the podcast told"},{"speaker":"\"Evergreen\" Content Defined","startTime":1237.5120000000002,"endTime":1241.8670000000002,"body":"me to say yes. And I did it. And"},{"speaker":"\"Evergreen\" Content Defined","startTime":1237.5120000000002,"endTime":1241.8670000000002,"body":"now it feels weird. Awkward. Hi,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1241.9340000000002,"endTime":1246.2890000000002,"body":"can we be friends? Yeah, I don't"},{"speaker":"\"Evergreen\" Content Defined","startTime":1241.9340000000002,"endTime":1246.2890000000002,"body":"know. Maybe you don't want to be"},{"speaker":"\"Evergreen\" Content Defined","startTime":1246.3560000000002,"endTime":1250.0410000000002,"body":"friends with the person that"},{"speaker":"\"Evergreen\" Content Defined","startTime":1246.3560000000002,"endTime":1250.0410000000002,"body":"just saw you say yesterday"},{"speaker":"\"Evergreen\" Content Defined","startTime":1250.1080000000002,"endTime":1254.2620000000002,"body":"yourself. But you see what I'm"},{"speaker":"\"Evergreen\" Content Defined","startTime":1250.1080000000002,"endTime":1254.2620000000002,"body":"saying? Right? This is so so so"},{"speaker":"\"Evergreen\" Content Defined","startTime":1254.3290000000002,"endTime":1258.5500000000002,"body":"important for you to understand,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1254.3290000000002,"endTime":1258.5500000000002,"body":"because the \"Evergreenness\" of"},{"speaker":"\"Evergreen\" Content Defined","startTime":1258.6170000000002,"endTime":1262.8380000000002,"body":"your content is what feeds the"},{"speaker":"\"Evergreen\" Content Defined","startTime":1258.6170000000002,"endTime":1262.8380000000002,"body":"SEO monster. And you've heard me"},{"speaker":"\"Evergreen\" Content Defined","startTime":1262.9050000000002,"endTime":1267.125,"body":"talk about SEO, if you've been"},{"speaker":"\"Evergreen\" Content Defined","startTime":1262.9050000000002,"endTime":1267.125,"body":"around here. It's the thing that"},{"speaker":"\"Evergreen\" Content Defined","startTime":1267.192,"endTime":1271.48,"body":"everybody loves to hate. Because"},{"speaker":"\"Evergreen\" Content Defined","startTime":1267.192,"endTime":1271.48,"body":"it's complex. It's complicated,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1271.547,"endTime":1275.433,"body":"but it is the thing that I go"},{"speaker":"\"Evergreen\" Content Defined","startTime":1271.547,"endTime":1275.433,"body":"back to time and time again."},{"speaker":"\"Evergreen\" Content Defined","startTime":1275.5,"endTime":1279.587,"body":"Because SEO has been the thing"},{"speaker":"\"Evergreen\" Content Defined","startTime":1275.5,"endTime":1279.587,"body":"that has helped me get further"},{"speaker":"\"Evergreen\" Content Defined","startTime":1279.654,"endTime":1283.808,"body":"faster with my content. Because"},{"speaker":"\"Evergreen\" Content Defined","startTime":1279.654,"endTime":1283.808,"body":"SEO at the end of the day, I'm"},{"speaker":"\"Evergreen\" Content Defined","startTime":1283.875,"endTime":1288.163,"body":"gonna link to all the things of"},{"speaker":"\"Evergreen\" Content Defined","startTime":1283.875,"endTime":1288.163,"body":"your life because auto SEO is we"},{"speaker":"\"Evergreen\" Content Defined","startTime":1288.23,"endTime":1292.25,"body":"don't have time for that. In"},{"speaker":"\"Evergreen\" Content Defined","startTime":1288.23,"endTime":1292.25,"body":"this episode, I'm gonna link to"},{"speaker":"\"Evergreen\" Content Defined","startTime":1292.317,"endTime":1296.4699999999998,"body":"resources that you need to go"},{"speaker":"\"Evergreen\" Content Defined","startTime":1292.317,"endTime":1296.4699999999998,"body":"check out look, I'm gonna add it"},{"speaker":"\"Evergreen\" Content Defined","startTime":1296.5369999999998,"endTime":1300.6239999999998,"body":"to my notes right now. Add SEO"},{"speaker":"\"Evergreen\" Content Defined","startTime":1296.5369999999998,"endTime":1300.6239999999998,"body":"resources because I just threw"},{"speaker":"\"Evergreen\" Content Defined","startTime":1300.6909999999998,"endTime":1304.9119999999998,"body":"that one in there. I wasn't even"},{"speaker":"\"Evergreen\" Content Defined","startTime":1300.6909999999998,"endTime":1304.9119999999998,"body":"planning on talking about SEO."},{"speaker":"\"Evergreen\" Content Defined","startTime":1304.9789999999998,"endTime":1308.9989999999998,"body":"But at the end of the day, it's"},{"speaker":"\"Evergreen\" Content Defined","startTime":1304.9789999999998,"endTime":1308.9989999999998,"body":"why so much of my content is"},{"speaker":"\"Evergreen\" Content Defined","startTime":1309.0659999999998,"endTime":1313.1529999999998,"body":"evergreen. Because I want that"},{"speaker":"\"Evergreen\" Content Defined","startTime":1309.0659999999998,"endTime":1313.1529999999998,"body":"SEO juice. I want to feed that"},{"speaker":"\"Evergreen\" Content Defined","startTime":1313.2199999999998,"endTime":1317.5749999999998,"body":"SEO monster like today's episode"},{"speaker":"\"Evergreen\" Content Defined","startTime":1313.2199999999998,"endTime":1317.5749999999998,"body":"is why I've spent 20 minutes and"},{"speaker":"\"Evergreen\" Content Defined","startTime":1317.6419999999998,"endTime":1321.6619999999998,"body":"Buzzsprout saying oh my god, I"},{"speaker":"\"Evergreen\" Content Defined","startTime":1317.6419999999998,"endTime":1321.6619999999998,"body":"know I've talked about timely"},{"speaker":"\"Evergreen\" Content Defined","startTime":1321.7289999999998,"endTime":1326.0839999999998,"body":"versus evergreen content. I know"},{"speaker":"\"Evergreen\" Content Defined","startTime":1321.7289999999998,"endTime":1326.0839999999998,"body":"that I've talked about this, and"},{"speaker":"\"Evergreen\" Content Defined","startTime":1326.1509999999998,"endTime":1330.237,"body":"then I go And I'm like, oh, it's"},{"speaker":"\"Evergreen\" Content Defined","startTime":1326.1509999999998,"endTime":1330.237,"body":"because I did not title that"},{"speaker":"\"Evergreen\" Content Defined","startTime":1330.304,"endTime":1334.391,"body":"podcast episode that I did in"},{"speaker":"\"Evergreen\" Content Defined","startTime":1330.304,"endTime":1334.391,"body":"January 2022. I did not call it"},{"speaker":"\"Evergreen\" Content Defined","startTime":1334.458,"endTime":1338.813,"body":"timely versus evergreen content."},{"speaker":"\"Evergreen\" Content Defined","startTime":1334.458,"endTime":1338.813,"body":"It's why we're creating this new"},{"speaker":"\"Evergreen\" Content Defined","startTime":1338.88,"endTime":1342.833,"body":"piece of content today. I'm not"},{"speaker":"\"Evergreen\" Content Defined","startTime":1338.88,"endTime":1342.833,"body":"regurgitating. I'm not just"},{"speaker":"\"Evergreen\" Content Defined","startTime":1342.9,"endTime":1346.987,"body":"saying everything that I've said"},{"speaker":"\"Evergreen\" Content Defined","startTime":1342.9,"endTime":1346.987,"body":"before. But I am reinventing"},{"speaker":"\"Evergreen\" Content Defined","startTime":1347.054,"endTime":1350.672,"body":"this idea. Because it is that"},{"speaker":"\"Evergreen\" Content Defined","startTime":1347.054,"endTime":1350.672,"body":"important, because solid"},{"speaker":"\"Evergreen\" Content Defined","startTime":1350.739,"endTime":1354.625,"body":"foundational principles like"},{"speaker":"\"Evergreen\" Content Defined","startTime":1350.739,"endTime":1354.625,"body":"what we're talking about here"},{"speaker":"\"Evergreen\" Content Defined","startTime":1354.692,"endTime":1358.7109999999998,"body":"today, don't change, timely"},{"speaker":"\"Evergreen\" Content Defined","startTime":1354.692,"endTime":1358.7109999999998,"body":"versus evergreen. This title? It"},{"speaker":"\"Evergreen\" Content Defined","startTime":1358.7779999999998,"endTime":1362.3290000000002,"body":"is it's evergreen, by"},{"speaker":"\"Evergreen\" Content Defined","startTime":1358.7779999999998,"endTime":1362.3290000000002,"body":"definition, because people will"},{"speaker":"\"Evergreen\" Content Defined","startTime":1362.3960000000002,"endTime":1366.6170000000002,"body":"keep asking this question, when"},{"speaker":"\"Evergreen\" Content Defined","startTime":1362.3960000000002,"endTime":1366.6170000000002,"body":"someone is brand new to content"},{"speaker":"\"Evergreen\" Content Defined","startTime":1366.6840000000002,"endTime":1370.9050000000002,"body":"when they've been doing it for a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1366.6840000000002,"endTime":1370.9050000000002,"body":"while. And they're considering"},{"speaker":"\"Evergreen\" Content Defined","startTime":1370.9720000000002,"endTime":1374.5230000000001,"body":"Well, what's timely versus"},{"speaker":"\"Evergreen\" Content Defined","startTime":1370.9720000000002,"endTime":1374.5230000000001,"body":"evergreen? Like, this is a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1374.5900000000001,"endTime":1378.8110000000001,"body":"question people will still have"},{"speaker":"\"Evergreen\" Content Defined","startTime":1374.5900000000001,"endTime":1378.8110000000001,"body":"five years from now. Because it"},{"speaker":"\"Evergreen\" Content Defined","startTime":1378.8780000000002,"endTime":1382.362,"body":"is kind of one of those"},{"speaker":"\"Evergreen\" Content Defined","startTime":1378.8780000000002,"endTime":1382.362,"body":"marketing questions that you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1382.429,"endTime":1386.047,"body":"have to think about as a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1382.429,"endTime":1386.047,"body":"marketer. And you know, maybe"},{"speaker":"\"Evergreen\" Content Defined","startTime":1386.114,"endTime":1390.3339999999998,"body":"you're like Krystal, I'm not a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1386.114,"endTime":1390.3339999999998,"body":"marketer. I'm a podcaster, I'm a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1390.4009999999998,"endTime":1394.7559999999999,"body":"YouTuber, I post stuff on social"},{"speaker":"\"Evergreen\" Content Defined","startTime":1390.4009999999998,"endTime":1394.7559999999999,"body":"media, I write to my email list,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1394.8229999999999,"endTime":1398.8429999999998,"body":"like I'm a blogger, you are a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1394.8229999999999,"endTime":1398.8429999999998,"body":"marketer. If you are trying to"},{"speaker":"\"Evergreen\" Content Defined","startTime":1398.9099999999999,"endTime":1403.0639999999999,"body":"convince someone to consume your"},{"speaker":"\"Evergreen\" Content Defined","startTime":1398.9099999999999,"endTime":1403.0639999999999,"body":"content, you better be a damn"},{"speaker":"\"Evergreen\" Content Defined","startTime":1403.1309999999999,"endTime":1407.0169999999998,"body":"good marketer to otherwise it's"},{"speaker":"\"Evergreen\" Content Defined","startTime":1403.1309999999999,"endTime":1407.0169999999998,"body":"not gonna happen. It's not"},{"speaker":"\"Evergreen\" Content Defined","startTime":1407.0839999999998,"endTime":1411.2379999999998,"body":"sorry, like, tough love, like"},{"speaker":"\"Evergreen\" Content Defined","startTime":1407.0839999999998,"endTime":1411.2379999999998,"body":"shoving in here in the middle of"},{"speaker":"\"Evergreen\" Content Defined","startTime":1411.3049999999998,"endTime":1415.5259999999998,"body":"the episode, but you have to be"},{"speaker":"\"Evergreen\" Content Defined","startTime":1411.3049999999998,"endTime":1415.5259999999998,"body":"really good at marketing. Maybe"},{"speaker":"\"Evergreen\" Content Defined","startTime":1415.5929999999998,"endTime":1419.8139999999999,"body":"that's why you're listening to"},{"speaker":"\"Evergreen\" Content Defined","startTime":1415.5929999999998,"endTime":1419.8139999999999,"body":"this podcast, you want some more"},{"speaker":"\"Evergreen\" Content Defined","startTime":1419.8809999999999,"endTime":1424.034,"body":"marketing principles and how to"},{"speaker":"\"Evergreen\" Content Defined","startTime":1419.8809999999999,"endTime":1424.034,"body":"do it. But marketing is one of"},{"speaker":"\"Evergreen\" Content Defined","startTime":1424.101,"endTime":1428.188,"body":"those foundational principles"},{"speaker":"\"Evergreen\" Content Defined","startTime":1424.101,"endTime":1428.188,"body":"like marketing, does it change?"},{"speaker":"\"Evergreen\" Content Defined","startTime":1428.255,"endTime":1432.275,"body":"No, hang on? Because you're"},{"speaker":"\"Evergreen\" Content Defined","startTime":1428.255,"endTime":1432.275,"body":"like, Wait, hang on a little, we"},{"speaker":"\"Evergreen\" Content Defined","startTime":1432.342,"endTime":1436.429,"body":"were just talking about tick"},{"speaker":"\"Evergreen\" Content Defined","startTime":1432.342,"endTime":1436.429,"body":"tock, tick tock, well, okay, you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1436.496,"endTime":1440.65,"body":"got me there. Marketing, at its"},{"speaker":"\"Evergreen\" Content Defined","startTime":1436.496,"endTime":1440.65,"body":"core, does not change from the"},{"speaker":"\"Evergreen\" Content Defined","startTime":1440.717,"endTime":1444.67,"body":"idea that you are trying to"},{"speaker":"\"Evergreen\" Content Defined","startTime":1440.717,"endTime":1444.67,"body":"convince someone who may or may"},{"speaker":"\"Evergreen\" Content Defined","startTime":1444.737,"endTime":1448.891,"body":"not know about the thing that"},{"speaker":"\"Evergreen\" Content Defined","startTime":1444.737,"endTime":1448.891,"body":"you want them to know about. And"},{"speaker":"\"Evergreen\" Content Defined","startTime":1448.958,"endTime":1452.777,"body":"then you want them to do a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1448.958,"endTime":1452.777,"body":"thing, right? Like this is you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1452.844,"endTime":1456.9299999999998,"body":"have a product, a service, a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1452.844,"endTime":1456.9299999999998,"body":"podcast, a YouTube channel, that"},{"speaker":"\"Evergreen\" Content Defined","startTime":1456.9969999999998,"endTime":1461.1509999999998,"body":"you want someone to consume, and"},{"speaker":"\"Evergreen\" Content Defined","startTime":1456.9969999999998,"endTime":1461.1509999999998,"body":"you have to tell people about"},{"speaker":"\"Evergreen\" Content Defined","startTime":1461.2179999999998,"endTime":1465.5059999999999,"body":"it. And one of the things about"},{"speaker":"\"Evergreen\" Content Defined","startTime":1461.2179999999998,"endTime":1465.5059999999999,"body":"marketing that I love that never"},{"speaker":"\"Evergreen\" Content Defined","startTime":1465.5729999999999,"endTime":1469.6599999999999,"body":"ever, ever, ever changes. This"},{"speaker":"\"Evergreen\" Content Defined","startTime":1465.5729999999999,"endTime":1469.6599999999999,"body":"has been around since the dawn"},{"speaker":"\"Evergreen\" Content Defined","startTime":1469.7269999999999,"endTime":1473.3449999999998,"body":"of time is word of mouth"},{"speaker":"\"Evergreen\" Content Defined","startTime":1469.7269999999999,"endTime":1473.3449999999998,"body":"marketing. It is legitimately"},{"speaker":"\"Evergreen\" Content Defined","startTime":1473.4119999999998,"endTime":1477.6329999999998,"body":"the most evergreen principle in"},{"speaker":"\"Evergreen\" Content Defined","startTime":1473.4119999999998,"endTime":1477.6329999999998,"body":"marketing that we can have. Now"},{"speaker":"\"Evergreen\" Content Defined","startTime":1477.6999999999998,"endTime":1481.7869999999998,"body":"does that like ebb and flow and"},{"speaker":"\"Evergreen\" Content Defined","startTime":1477.6999999999998,"endTime":1481.7869999999998,"body":"twist and turn with you know,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1481.8539999999998,"endTime":1485.94,"body":"you have email marketing, you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1481.8539999999998,"endTime":1485.94,"body":"have direct mail marketing, you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1486.007,"endTime":1489.424,"body":"have phone marketing,"},{"speaker":"\"Evergreen\" Content Defined","startTime":1486.007,"endTime":1489.424,"body":"telemarketing, I guess what's"},{"speaker":"\"Evergreen\" Content Defined","startTime":1489.491,"endTime":1493.243,"body":"called telemarketing. You have"},{"speaker":"\"Evergreen\" Content Defined","startTime":1489.491,"endTime":1493.243,"body":"so many different ways of"},{"speaker":"\"Evergreen\" Content Defined","startTime":1493.31,"endTime":1496.7939999999999,"body":"sharing the principle of"},{"speaker":"\"Evergreen\" Content Defined","startTime":1493.31,"endTime":1496.7939999999999,"body":"marketing. But your word of"},{"speaker":"\"Evergreen\" Content Defined","startTime":1496.8609999999999,"endTime":1501.0149999999999,"body":"mouth never goes out of style."},{"speaker":"\"Evergreen\" Content Defined","startTime":1496.8609999999999,"endTime":1501.0149999999999,"body":"That is evergreen word of mouth"},{"speaker":"\"Evergreen\" Content Defined","startTime":1501.0819999999999,"endTime":1504.6329999999998,"body":"is me watching a movie we"},{"speaker":"\"Evergreen\" Content Defined","startTime":1501.0819999999999,"endTime":1504.6329999999998,"body":"actually just got back from"},{"speaker":"\"Evergreen\" Content Defined","startTime":1504.6999999999998,"endTime":1508.4520000000002,"body":"watching BJ Novak's new movie"},{"speaker":"\"Evergreen\" Content Defined","startTime":1504.6999999999998,"endTime":1508.4520000000002,"body":"vengeance. Yeah, there's a"},{"speaker":"\"Evergreen\" Content Defined","startTime":1508.5189999999998,"endTime":1512.0030000000002,"body":"little timely plug right?"},{"speaker":"\"Evergreen\" Content Defined","startTime":1508.5189999999998,"endTime":1512.0030000000002,"body":"Because maybe that will be"},{"speaker":"\"Evergreen\" Content Defined","startTime":1512.0700000000002,"endTime":1516.089,"body":"relevant five years from now."},{"speaker":"\"Evergreen\" Content Defined","startTime":1512.0700000000002,"endTime":1516.089,"body":"But my husband and I just went"},{"speaker":"\"Evergreen\" Content Defined","startTime":1516.156,"endTime":1520.176,"body":"and saw vengeance. It was really"},{"speaker":"\"Evergreen\" Content Defined","startTime":1516.156,"endTime":1520.176,"body":"good. It was really, really"},{"speaker":"\"Evergreen\" Content Defined","startTime":1520.243,"endTime":1524.464,"body":"good. I love BJ Novak. You know"},{"speaker":"\"Evergreen\" Content Defined","startTime":1520.243,"endTime":1524.464,"body":"if you've been around here, you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1524.531,"endTime":1528.685,"body":"know how much I love the office"},{"speaker":"\"Evergreen\" Content Defined","startTime":1524.531,"endTime":1528.685,"body":"office ladies, number one, but"},{"speaker":"\"Evergreen\" Content Defined","startTime":1528.752,"endTime":1532.772,"body":"guests love it so much. But I"},{"speaker":"\"Evergreen\" Content Defined","startTime":1528.752,"endTime":1532.772,"body":"love this movie. And here I am"},{"speaker":"\"Evergreen\" Content Defined","startTime":1532.839,"endTime":1536.725,"body":"telling you about it. I'm"},{"speaker":"\"Evergreen\" Content Defined","startTime":1532.839,"endTime":1536.725,"body":"telling you about it. I can tell"},{"speaker":"\"Evergreen\" Content Defined","startTime":1536.792,"endTime":1540.879,"body":"you about what I loved about BJ"},{"speaker":"\"Evergreen\" Content Defined","startTime":1536.792,"endTime":1540.879,"body":"Novak's riding or Issa Rae is"},{"speaker":"\"Evergreen\" Content Defined","startTime":1540.946,"endTime":1545.033,"body":"acting oh my gosh, she was so"},{"speaker":"\"Evergreen\" Content Defined","startTime":1540.946,"endTime":1545.033,"body":"good. Or Ashton Kutcher and his"},{"speaker":"\"Evergreen\" Content Defined","startTime":1545.1,"endTime":1549.3200000000002,"body":"absurdity or the fact that all"},{"speaker":"\"Evergreen\" Content Defined","startTime":1545.1,"endTime":1549.3200000000002,"body":"of this was set in Texas and the"},{"speaker":"\"Evergreen\" Content Defined","startTime":1549.3870000000002,"endTime":1553.5410000000002,"body":"references for Texas like the"},{"speaker":"\"Evergreen\" Content Defined","startTime":1549.3870000000002,"endTime":1553.5410000000002,"body":"inside Texan jokes were so good."},{"speaker":"\"Evergreen\" Content Defined","startTime":1553.6080000000002,"endTime":1557.6280000000002,"body":"So, so good. And I'm sitting"},{"speaker":"\"Evergreen\" Content Defined","startTime":1553.6080000000002,"endTime":1557.6280000000002,"body":"here telling you about it. This"},{"speaker":"\"Evergreen\" Content Defined","startTime":1557.6950000000002,"endTime":1561.5810000000001,"body":"is marketing. This is the basic"},{"speaker":"\"Evergreen\" Content Defined","startTime":1557.6950000000002,"endTime":1561.5810000000001,"body":"principle of word of mouth"},{"speaker":"\"Evergreen\" Content Defined","startTime":1561.6480000000001,"endTime":1565.199,"body":"marketing. And again, it is"},{"speaker":"\"Evergreen\" Content Defined","startTime":1561.6480000000001,"endTime":1565.199,"body":"evergreen, it's not going"},{"speaker":"\"Evergreen\" Content Defined","startTime":1565.266,"endTime":1568.951,"body":"anywhere. It is not, you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1565.266,"endTime":1568.951,"body":"probably told someone recently"},{"speaker":"\"Evergreen\" Content Defined","startTime":1569.018,"endTime":1573.038,"body":"how much you love a brand new"},{"speaker":"\"Evergreen\" Content Defined","startTime":1569.018,"endTime":1573.038,"body":"salad dressing that you bought"},{"speaker":"\"Evergreen\" Content Defined","startTime":1573.105,"endTime":1576.991,"body":"at the store, or some sort of"},{"speaker":"\"Evergreen\" Content Defined","startTime":1573.105,"endTime":1576.991,"body":"chips that you have, or your"},{"speaker":"\"Evergreen\" Content Defined","startTime":1577.058,"endTime":1581.2109999999998,"body":"brand new socks that you bought"},{"speaker":"\"Evergreen\" Content Defined","startTime":1577.058,"endTime":1581.2109999999998,"body":"at Costco and you're like, you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1581.2779999999998,"endTime":1585.2310000000002,"body":"know what, they were only $7 I"},{"speaker":"\"Evergreen\" Content Defined","startTime":1581.2779999999998,"endTime":1585.2310000000002,"body":"don't think they're gonna be"},{"speaker":"\"Evergreen\" Content Defined","startTime":1585.2980000000002,"endTime":1589.4520000000002,"body":"that good, but they're really"},{"speaker":"\"Evergreen\" Content Defined","startTime":1585.2980000000002,"endTime":1589.4520000000002,"body":"comfortable. This is all word of"},{"speaker":"\"Evergreen\" Content Defined","startTime":1589.5189999999998,"endTime":1593.2040000000002,"body":"mouth marketing. And I just I"},{"speaker":"\"Evergreen\" Content Defined","startTime":1589.5189999999998,"endTime":1593.2040000000002,"body":"feel like I could maybe I"},{"speaker":"\"Evergreen\" Content Defined","startTime":1593.2710000000002,"endTime":1597.6260000000002,"body":"shouldn't do another episode and"},{"speaker":"\"Evergreen\" Content Defined","startTime":1593.2710000000002,"endTime":1597.6260000000002,"body":"word of mouth marketing, because"},{"speaker":"\"Evergreen\" Content Defined","startTime":1597.6930000000002,"endTime":1601.5120000000002,"body":"now I'm getting all fired up"},{"speaker":"\"Evergreen\" Content Defined","startTime":1597.6930000000002,"endTime":1601.5120000000002,"body":"about it. And I have so many"},{"speaker":"\"Evergreen\" Content Defined","startTime":1601.5790000000002,"endTime":1605.3310000000001,"body":"other marketing ideas that I"},{"speaker":"\"Evergreen\" Content Defined","startTime":1601.5790000000002,"endTime":1605.3310000000001,"body":"want to share with you. But"},{"speaker":"\"Evergreen\" Content Defined","startTime":1605.3980000000001,"endTime":1609.016,"body":"we're getting off topic. Let's"},{"speaker":"\"Evergreen\" Content Defined","startTime":1605.3980000000001,"endTime":1609.016,"body":"go back to the timeline"},{"speaker":"\"Evergreen\" Content Defined","startTime":1609.083,"endTime":1613.1019999999999,"body":"evergreen, because I want to"},{"speaker":"\"Evergreen\" Content Defined","startTime":1609.083,"endTime":1613.1019999999999,"body":"wrap this up in a pretty little"},{"speaker":"\"Evergreen\" Content Defined","startTime":1613.1689999999999,"endTime":1617.1889999999999,"body":"bow for you. Because like I said"},{"speaker":"\"Evergreen\" Content Defined","startTime":1613.1689999999999,"endTime":1617.1889999999999,"body":"from the beginning, I don't"},{"speaker":"\"Evergreen\" Content Defined","startTime":1617.2559999999999,"endTime":1621.4769999999999,"body":"think that one of them is better"},{"speaker":"\"Evergreen\" Content Defined","startTime":1617.2559999999999,"endTime":1621.4769999999999,"body":"than the other. I believe that"},{"speaker":"\"Evergreen\" Content Defined","startTime":1621.5439999999999,"endTime":1625.2289999999998,"body":"you need both. If you are"},{"speaker":"\"Evergreen\" Content Defined","startTime":1621.5439999999999,"endTime":1625.2289999999998,"body":"someone that is going to sell"},{"speaker":"\"Evergreen\" Content Defined","startTime":1625.2959999999998,"endTime":1628.8470000000002,"body":"products, sell services, do"},{"speaker":"\"Evergreen\" Content Defined","startTime":1625.2959999999998,"endTime":1628.8470000000002,"body":"affiliate promotions have"},{"speaker":"\"Evergreen\" Content Defined","startTime":1628.9140000000002,"endTime":1633.0680000000002,"body":"sponsors on your podcast, or you"},{"speaker":"\"Evergreen\" Content Defined","startTime":1628.9140000000002,"endTime":1633.0680000000002,"body":"know create a YouTube channel"},{"speaker":"\"Evergreen\" Content Defined","startTime":1633.1350000000002,"endTime":1637.4230000000002,"body":"that blows up and it goes viral"},{"speaker":"\"Evergreen\" Content Defined","startTime":1633.1350000000002,"endTime":1637.4230000000002,"body":"and all the things things you're"},{"speaker":"\"Evergreen\" Content Defined","startTime":1637.4899999999998,"endTime":1641.5100000000002,"body":"going to need to know about"},{"speaker":"\"Evergreen\" Content Defined","startTime":1637.4899999999998,"endTime":1641.5100000000002,"body":"evergreen versus timely content."},{"speaker":"Questions to Ask","startTime":1641.5100000000002,"endTime":1644.3249999999998,"body":"And at the end"},{"speaker":"Questions to Ask","startTime":1641.5100000000002,"endTime":1644.3249999999998,"body":"of the day, I wanted to share"},{"speaker":"Questions to Ask","startTime":1644.3890000000001,"endTime":1648.4209999999998,"body":"with you some of the questions"},{"speaker":"Questions to Ask","startTime":1644.3890000000001,"endTime":1648.4209999999998,"body":"that go through my mind whenever"},{"speaker":"Questions to Ask","startTime":1648.4850000000001,"endTime":1652.453,"body":"I'm creating a piece of content,"},{"speaker":"Questions to Ask","startTime":1648.4850000000001,"endTime":1652.453,"body":"because remember, I was like,"},{"speaker":"Questions to Ask","startTime":1652.5169999999998,"endTime":1655.909,"body":"Okay, you could add a little"},{"speaker":"Questions to Ask","startTime":1652.5169999999998,"endTime":1655.909,"body":"checkbox in your content"},{"speaker":"Questions to Ask","startTime":1655.973,"endTime":1659.685,"body":"calendar that says, This is"},{"speaker":"Questions to Ask","startTime":1655.973,"endTime":1659.685,"body":"timely. This is evergreen, you"},{"speaker":"Questions to Ask","startTime":1659.7489999999998,"endTime":1663.781,"body":"could put a T or an E next to it"},{"speaker":"Questions to Ask","startTime":1659.7489999999998,"endTime":1663.781,"body":"that way, you know, the reason"},{"speaker":"Questions to Ask","startTime":1663.8449999999998,"endTime":1667.877,"body":"why is because it's all going to"},{"speaker":"Questions to Ask","startTime":1663.8449999999998,"endTime":1667.877,"body":"depend on your goals. What are"},{"speaker":"Questions to Ask","startTime":1667.9409999999998,"endTime":1671.717,"body":"your goals? That's another"},{"speaker":"Questions to Ask","startTime":1667.9409999999998,"endTime":1671.717,"body":"episode that we're going to link"},{"speaker":"Questions to Ask","startTime":1671.781,"endTime":1675.7489999999998,"body":"to in the podcast hanging, I'm"},{"speaker":"Questions to Ask","startTime":1671.781,"endTime":1675.7489999999998,"body":"added to my notes. One are your"},{"speaker":"Questions to Ask","startTime":1675.813,"endTime":1679.781,"body":"podcast goals. I think I have"},{"speaker":"Questions to Ask","startTime":1675.813,"endTime":1679.781,"body":"multiple episodes about this. We"},{"speaker":"Questions to Ask","startTime":1679.8449999999998,"endTime":1683.5569999999998,"body":"have launched goals, overall"},{"speaker":"Questions to Ask","startTime":1679.8449999999998,"endTime":1683.5569999999998,"body":"goals, like all the things, I"},{"speaker":"Questions to Ask","startTime":1683.621,"endTime":1687.4609999999998,"body":"have lots of episodes on goals,"},{"speaker":"Questions to Ask","startTime":1683.621,"endTime":1687.4609999999998,"body":"but depending on your goals,"},{"speaker":"Questions to Ask","startTime":1687.525,"endTime":1691.3649999999998,"body":"you're gonna decide is this"},{"speaker":"Questions to Ask","startTime":1687.525,"endTime":1691.3649999999998,"body":"timely, or evergreen? For me, it"},{"speaker":"Questions to Ask","startTime":1691.429,"endTime":1695.589,"body":"depends on a few things. One, it"},{"speaker":"Questions to Ask","startTime":1691.429,"endTime":1695.589,"body":"depends on the platform and that"},{"speaker":"Questions to Ask","startTime":1695.6529999999998,"endTime":1699.1730000000002,"body":"platforms audience. Here's an"},{"speaker":"Questions to Ask","startTime":1695.6529999999998,"endTime":1699.1730000000002,"body":"example, YouTube versus a"},{"speaker":"Questions to Ask","startTime":1699.237,"endTime":1703.013,"body":"podcast. So YouTube, in my"},{"speaker":"Questions to Ask","startTime":1699.237,"endTime":1703.013,"body":"experience, and the way I create"},{"speaker":"Questions to Ask","startTime":1703.0770000000002,"endTime":1707.045,"body":"content on YouTube, YouTube is"},{"speaker":"Questions to Ask","startTime":1703.0770000000002,"endTime":1707.045,"body":"better for an evergreen content"},{"speaker":"Questions to Ask","startTime":1707.109,"endTime":1711.0770000000002,"body":"approach. It's why it is keyword"},{"speaker":"Questions to Ask","startTime":1707.109,"endTime":1711.0770000000002,"body":"heavy. It is why it is titled"},{"speaker":"Questions to Ask","startTime":1711.141,"endTime":1715.109,"body":"The way that it is it is why I"},{"speaker":"Questions to Ask","startTime":1711.141,"endTime":1715.109,"body":"concentrate on the tags and the"},{"speaker":"Questions to Ask","startTime":1715.1730000000002,"endTime":1718.821,"body":"descriptions and how I name"},{"speaker":"Questions to Ask","startTime":1715.1730000000002,"endTime":1718.821,"body":"everything and very strategic"},{"speaker":"Questions to Ask","startTime":1718.8850000000002,"endTime":1722.661,"body":"things that I do on YouTube,"},{"speaker":"Questions to Ask","startTime":1718.8850000000002,"endTime":1722.661,"body":"that's evergreen baby, that is"},{"speaker":"Questions to Ask","startTime":1722.725,"endTime":1726.6930000000002,"body":"all as an evergreen machine. If"},{"speaker":"Questions to Ask","startTime":1722.725,"endTime":1726.6930000000002,"body":"I've ever seen one, a podcast,"},{"speaker":"Questions to Ask","startTime":1726.757,"endTime":1730.533,"body":"it's a little bit different. My"},{"speaker":"Questions to Ask","startTime":1726.757,"endTime":1730.533,"body":"podcast is a combination of"},{"speaker":"Questions to Ask","startTime":1730.5970000000002,"endTime":1734.245,"body":"both, you will see lots of"},{"speaker":"Questions to Ask","startTime":1730.5970000000002,"endTime":1734.245,"body":"content here that is evergreen"},{"speaker":"Questions to Ask","startTime":1734.3090000000002,"endTime":1738.277,"body":"that will be relevant five to 10"},{"speaker":"Questions to Ask","startTime":1734.3090000000002,"endTime":1738.277,"body":"years from now, if you happen"},{"speaker":"Questions to Ask","startTime":1738.341,"endTime":1742.3090000000002,"body":"upon this podcast at that time."},{"speaker":"Questions to Ask","startTime":1738.341,"endTime":1742.3090000000002,"body":"But it's also me talking about"},{"speaker":"Questions to Ask","startTime":1742.373,"endTime":1746.149,"body":"current promotions give you an"},{"speaker":"Questions to Ask","startTime":1742.373,"endTime":1746.149,"body":"example. Here's it, here's a"},{"speaker":"Questions to Ask","startTime":1746.2130000000002,"endTime":1750.0529999999999,"body":"little timely plug for you. I"},{"speaker":"Questions to Ask","startTime":1746.2130000000002,"endTime":1750.0529999999999,"body":"did a promotion in June called"},{"speaker":"Questions to Ask","startTime":1750.1170000000002,"endTime":1754.085,"body":"BC stack, I do it every summer,"},{"speaker":"Questions to Ask","startTime":1750.1170000000002,"endTime":1754.085,"body":"it's something that has been a"},{"speaker":"Questions to Ask","startTime":1754.149,"endTime":1758.3090000000002,"body":"lot of fun to do. But that has a"},{"speaker":"Questions to Ask","startTime":1754.149,"endTime":1758.3090000000002,"body":"very clear, cart open cart close"},{"speaker":"Questions to Ask","startTime":1758.373,"endTime":1762.277,"body":"comes around once a year, it's"},{"speaker":"Questions to Ask","startTime":1758.373,"endTime":1762.277,"body":"here and then it's gone. And I"},{"speaker":"Questions to Ask","startTime":1762.341,"endTime":1766.181,"body":"create content about that. I"},{"speaker":"Questions to Ask","startTime":1762.341,"endTime":1766.181,"body":"will do it on my podcast in our"},{"speaker":"Questions to Ask","startTime":1766.245,"endTime":1770.277,"body":"YouTube channel. But mostly on"},{"speaker":"Questions to Ask","startTime":1766.245,"endTime":1770.277,"body":"the podcast because it's where I"},{"speaker":"Questions to Ask","startTime":1770.341,"endTime":1774.5010000000002,"body":"share that information because I"},{"speaker":"Questions to Ask","startTime":1770.341,"endTime":1774.5010000000002,"body":"believe this audience is more of"},{"speaker":"Questions to Ask","startTime":1774.565,"endTime":1778.5970000000002,"body":"a timely, like, you're gonna see"},{"speaker":"Questions to Ask","startTime":1774.565,"endTime":1778.5970000000002,"body":"the notification in your phone"},{"speaker":"Questions to Ask","startTime":1778.661,"endTime":1782.3090000000002,"body":"or wherever you're listening."},{"speaker":"Questions to Ask","startTime":1778.661,"endTime":1782.3090000000002,"body":"And you're gonna say, okay,"},{"speaker":"Questions to Ask","startTime":1782.373,"endTime":1786.533,"body":"Chris will put a new episode out"},{"speaker":"Questions to Ask","startTime":1782.373,"endTime":1786.533,"body":"today, I'm gonna go listen, that"},{"speaker":"Questions to Ask","startTime":1786.5970000000002,"endTime":1790.437,"body":"is how the behavior of podcast"},{"speaker":"Questions to Ask","startTime":1786.5970000000002,"endTime":1790.437,"body":"listeners tend to be YouTube."},{"speaker":"Questions to Ask","startTime":1790.5010000000002,"endTime":1794.341,"body":"I'm subscribed to all kinds of"},{"speaker":"Questions to Ask","startTime":1790.5010000000002,"endTime":1794.341,"body":"YouTube channels, I don't get"},{"speaker":"Questions to Ask","startTime":1794.4050000000002,"endTime":1798.181,"body":"emails, notifications, I don't"},{"speaker":"Questions to Ask","startTime":1794.4050000000002,"endTime":1798.181,"body":"even care. I don't even care"},{"speaker":"Questions to Ask","startTime":1798.245,"endTime":1802.085,"body":"when they put out new videos."},{"speaker":"Questions to Ask","startTime":1798.245,"endTime":1802.085,"body":"This is just me again, this is"},{"speaker":"Questions to Ask","startTime":1802.149,"endTime":1806.181,"body":"my behavior. But I don't go back"},{"speaker":"Questions to Ask","startTime":1802.149,"endTime":1806.181,"body":"to a lot of YouTube videos, or"},{"speaker":"Questions to Ask","startTime":1806.245,"endTime":1809.701,"body":"YouTube channels. And"},{"speaker":"Questions to Ask","startTime":1806.245,"endTime":1809.701,"body":"immediately like, oh, my gosh, I"},{"speaker":"Questions to Ask","startTime":1809.7649999999999,"endTime":1813.7330000000002,"body":"have like 20 New videos, I will"},{"speaker":"Questions to Ask","startTime":1809.7649999999999,"endTime":1813.7330000000002,"body":"go back and try to find videos"},{"speaker":"Questions to Ask","startTime":1813.797,"endTime":1817.1889999999999,"body":"that I need right now. The"},{"speaker":"Questions to Ask","startTime":1813.797,"endTime":1817.1889999999999,"body":"Evergreen stuff that maybe"},{"speaker":"Questions to Ask","startTime":1817.2530000000002,"endTime":1821.2849999999999,"body":"they've been put out two years"},{"speaker":"Questions to Ask","startTime":1817.2530000000002,"endTime":1821.2849999999999,"body":"ago that I'm like, Oh my gosh, I"},{"speaker":"Questions to Ask","startTime":1821.3490000000002,"endTime":1825.1889999999999,"body":"love those people. I don't even"},{"speaker":"Questions to Ask","startTime":1821.3490000000002,"endTime":1825.1889999999999,"body":"care if this is all video. I"},{"speaker":"Questions to Ask","startTime":1825.2530000000002,"endTime":1829.2849999999999,"body":"love what they have to say I'm"},{"speaker":"Questions to Ask","startTime":1825.2530000000002,"endTime":1829.2849999999999,"body":"gonna go watch it. So that's how"},{"speaker":"Questions to Ask","startTime":1829.3490000000002,"endTime":1833.317,"body":"I look at the platform and the"},{"speaker":"Questions to Ask","startTime":1829.3490000000002,"endTime":1833.317,"body":"audience perspective to decide,"},{"speaker":"Questions to Ask","startTime":1833.3809999999999,"endTime":1837.2849999999999,"body":"is this going to be timely is"},{"speaker":"Questions to Ask","startTime":1833.3809999999999,"endTime":1837.2849999999999,"body":"going to be evergreen. And then"},{"speaker":"Questions to Ask","startTime":1837.3490000000002,"endTime":1841.317,"body":"the next thing that I consider"},{"speaker":"Questions to Ask","startTime":1837.3490000000002,"endTime":1841.317,"body":"is, what am I trying to do? Six"},{"speaker":"Questions to Ask","startTime":1841.3809999999999,"endTime":1844.7730000000001,"body":"to 12 months from now. Now I"},{"speaker":"Questions to Ask","startTime":1841.3809999999999,"endTime":1844.7730000000001,"body":"don't ask this question."},{"speaker":"Questions to Ask","startTime":1844.837,"endTime":1848.8049999999998,"body":"Obviously, before I create any"},{"speaker":"Questions to Ask","startTime":1844.837,"endTime":1848.8049999999998,"body":"type of content, I'm not always"},{"speaker":"Questions to Ask","startTime":1848.8690000000001,"endTime":1852.772,"body":"like playing the guessing game"},{"speaker":"Questions to Ask","startTime":1848.8690000000001,"endTime":1852.772,"body":"of like, where are we going to"},{"speaker":"Questions to Ask","startTime":1852.8359999999998,"endTime":1856.676,"body":"be like, I don't have a crystal"},{"speaker":"Questions to Ask","startTime":1852.8359999999998,"endTime":1856.676,"body":"ball. Pun intended, right? I"},{"speaker":"Questions to Ask","startTime":1856.7399999999998,"endTime":1860.388,"body":"don't have a crystal ball to"},{"speaker":"Questions to Ask","startTime":1856.7399999999998,"endTime":1860.388,"body":"say, well, this is where I'm"},{"speaker":"Questions to Ask","startTime":1860.4520000000002,"endTime":1864.3560000000002,"body":"going to be pretty y'all. If"},{"speaker":"Questions to Ask","startTime":1860.4520000000002,"endTime":1864.3560000000002,"body":"you've been listening, if you've"},{"speaker":"Questions to Ask","startTime":1864.42,"endTime":1868.4520000000002,"body":"been around here, you know that"},{"speaker":"Questions to Ask","startTime":1864.42,"endTime":1868.4520000000002,"body":"things have changed in the last"},{"speaker":"Questions to Ask","startTime":1868.516,"endTime":1872.42,"body":"six months, like things have"},{"speaker":"Questions to Ask","startTime":1868.516,"endTime":1872.42,"body":"changed drastically around here."},{"speaker":"Questions to Ask","startTime":1872.484,"endTime":1876.2600000000002,"body":"In the last six months, I was"},{"speaker":"Questions to Ask","startTime":1872.484,"endTime":1876.2600000000002,"body":"creating two podcast episodes"},{"speaker":"Questions to Ask","startTime":1876.324,"endTime":1879.844,"body":"around here, I was creating"},{"speaker":"Questions to Ask","startTime":1876.324,"endTime":1879.844,"body":"three YouTube videos, I was"},{"speaker":"Questions to Ask","startTime":1879.908,"endTime":1883.6840000000002,"body":"creating all kinds of social"},{"speaker":"Questions to Ask","startTime":1879.908,"endTime":1883.6840000000002,"body":"posts, emails to my list, like"},{"speaker":"Questions to Ask","startTime":1883.748,"endTime":1887.716,"body":"all the things we were creating"},{"speaker":"Questions to Ask","startTime":1883.748,"endTime":1887.716,"body":"was content on steroids around"},{"speaker":"Questions to Ask","startTime":1887.7800000000002,"endTime":1891.6840000000002,"body":"here six months ago, things have"},{"speaker":"Questions to Ask","startTime":1887.7800000000002,"endTime":1891.6840000000002,"body":"changed dramatically. And so"},{"speaker":"Questions to Ask","startTime":1891.748,"endTime":1895.3319999999999,"body":"what I like to do and you know"},{"speaker":"Questions to Ask","startTime":1891.748,"endTime":1895.3319999999999,"body":"this, I plan my content a"},{"speaker":"Questions to Ask","startTime":1895.3960000000002,"endTime":1899.172,"body":"quarter at a time, I like to"},{"speaker":"Questions to Ask","startTime":1895.3960000000002,"endTime":1899.172,"body":"look at what's on the horizon."},{"speaker":"Questions to Ask","startTime":1899.2359999999999,"endTime":1903.268,"body":"And how important is the topic"},{"speaker":"Questions to Ask","startTime":1899.2359999999999,"endTime":1903.268,"body":"that I'm speaking about going to"},{"speaker":"Questions to Ask","startTime":1903.3319999999999,"endTime":1907.1080000000002,"body":"be in a few months. And the"},{"speaker":"Questions to Ask","startTime":1903.3319999999999,"endTime":1907.1080000000002,"body":"reason why I bring that up is I"},{"speaker":"Questions to Ask","startTime":1907.172,"endTime":1910.9479999999999,"body":"think about the holidays, right?"},{"speaker":"Questions to Ask","startTime":1907.172,"endTime":1910.9479999999999,"body":"Because I can see based on"},{"speaker":"Questions to Ask","startTime":1911.0120000000002,"endTime":1914.98,"body":"trends of my content. If you're"},{"speaker":"Questions to Ask","startTime":1911.0120000000002,"endTime":1914.98,"body":"new to content, you won't have"},{"speaker":"Questions to Ask","startTime":1915.0439999999999,"endTime":1919.1399999999999,"body":"this data and statistics to look"},{"speaker":"Questions to Ask","startTime":1915.0439999999999,"endTime":1919.1399999999999,"body":"at. But I know the behaviors of"},{"speaker":"Questions to Ask","startTime":1919.2040000000002,"endTime":1922.9160000000002,"body":"my audience tend to ebb and flow"},{"speaker":"Questions to Ask","startTime":1919.2040000000002,"endTime":1922.9160000000002,"body":"around the holidays, like"},{"speaker":"Questions to Ask","startTime":1922.98,"endTime":1926.9479999999999,"body":"typically, in the beginning of"},{"speaker":"Questions to Ask","startTime":1922.98,"endTime":1926.9479999999999,"body":"December, it'll be pretty busy."},{"speaker":"Questions to Ask","startTime":1927.0120000000002,"endTime":1930.9160000000002,"body":"And I'll see my numbers pretty"},{"speaker":"Questions to Ask","startTime":1927.0120000000002,"endTime":1930.9160000000002,"body":"much around the same. And then"},{"speaker":"Questions to Ask","startTime":1930.98,"endTime":1935.0120000000002,"body":"right around December 21, until"},{"speaker":"Questions to Ask","startTime":1930.98,"endTime":1935.0120000000002,"body":"around January 3, things take a"},{"speaker":"Questions to Ask","startTime":1935.076,"endTime":1939.0439999999999,"body":"step back, like, things go a lot"},{"speaker":"Questions to Ask","startTime":1935.076,"endTime":1939.0439999999999,"body":"slower. And I don't freak out"},{"speaker":"Questions to Ask","startTime":1939.1080000000002,"endTime":1943.2040000000002,"body":"about it. I'm like, Oh my gosh,"},{"speaker":"Questions to Ask","startTime":1939.1080000000002,"endTime":1943.2040000000002,"body":"like, nobody's gonna say ever is"},{"speaker":"Questions to Ask","startTime":1943.268,"endTime":1947.3000000000002,"body":"the baby me. What do I do? What"},{"speaker":"Questions to Ask","startTime":1943.268,"endTime":1947.3000000000002,"body":"do I do? I'm like, oh, yeah, my"},{"speaker":"Questions to Ask","startTime":1947.364,"endTime":1951.46,"body":"audience is probably driving on"},{"speaker":"Questions to Ask","startTime":1947.364,"endTime":1951.46,"body":"the road. Maybe they're actually"},{"speaker":"Questions to Ask","startTime":1951.524,"endTime":1955.0439999999999,"body":"talking to their family and"},{"speaker":"Questions to Ask","startTime":1951.524,"endTime":1955.0439999999999,"body":"hanging out with him. Maybe"},{"speaker":"Questions to Ask","startTime":1955.1080000000002,"endTime":1959.0120000000002,"body":"they're traveling, and maybe"},{"speaker":"Questions to Ask","startTime":1955.1080000000002,"endTime":1959.0120000000002,"body":"they've listened to one episode,"},{"speaker":"Questions to Ask","startTime":1959.076,"endTime":1962.98,"body":"but I don't have time to catch"},{"speaker":"Questions to Ask","startTime":1959.076,"endTime":1962.98,"body":"up on these other ones. That's"},{"speaker":"Questions to Ask","startTime":1963.0439999999999,"endTime":1967.076,"body":"okay. It's okay. Like, I don't"},{"speaker":"Questions to Ask","startTime":1963.0439999999999,"endTime":1967.076,"body":"hold myself accountable for what"},{"speaker":"Questions to Ask","startTime":1967.1399999999999,"endTime":1970.8519999999999,"body":"my audience is doing in that"},{"speaker":"Questions to Ask","startTime":1967.1399999999999,"endTime":1970.8519999999999,"body":"time, I give myself grace, to"},{"speaker":"Questions to Ask","startTime":1970.9160000000002,"endTime":1974.692,"body":"just go with the flow. And just"},{"speaker":"Questions to Ask","startTime":1970.9160000000002,"endTime":1974.692,"body":"say, okay, you know what, I"},{"speaker":"Questions to Ask","startTime":1974.7559999999999,"endTime":1978.788,"body":"think that I'm going to create a"},{"speaker":"Questions to Ask","startTime":1974.7559999999999,"endTime":1978.788,"body":"piece of content that is going"},{"speaker":"Questions to Ask","startTime":1978.8519999999999,"endTime":1982.7559999999999,"body":"to be timely, because I want to"},{"speaker":"Questions to Ask","startTime":1978.8519999999999,"endTime":1982.7559999999999,"body":"speak directly to my audience"},{"speaker":"Questions to Ask","startTime":1982.8200000000002,"endTime":1986.4679999999998,"body":"and say, Hey, I know you're"},{"speaker":"Questions to Ask","startTime":1982.8200000000002,"endTime":1986.4679999999998,"body":"probably traveling right now,"},{"speaker":"Questions to Ask","startTime":1986.5320000000002,"endTime":1990.3719999999998,"body":"when you're listening to this,"},{"speaker":"Questions to Ask","startTime":1986.5320000000002,"endTime":1990.3719999999998,"body":"because I'm releasing this in"},{"speaker":"Questions to Ask","startTime":1990.4360000000001,"endTime":1994.404,"body":"December, it's the middle of the"},{"speaker":"Questions to Ask","startTime":1990.4360000000001,"endTime":1994.404,"body":"holidays, but I just want to,"},{"speaker":"Questions to Ask","startTime":1994.4679999999998,"endTime":1997.7959999999998,"body":"you know, share that I'm"},{"speaker":"Questions to Ask","startTime":1994.4679999999998,"endTime":1997.7959999999998,"body":"thinking about you. And you"},{"speaker":"Questions to Ask","startTime":1997.8600000000001,"endTime":2001.6999999999998,"body":"know, I hope you have a good"},{"speaker":"Questions to Ask","startTime":1997.8600000000001,"endTime":2001.6999999999998,"body":"holiday or that you are having,"},{"speaker":"Questions to Ask","startTime":2001.7640000000001,"endTime":2005.284,"body":"I don't know, something,"},{"speaker":"Questions to Ask","startTime":2001.7640000000001,"endTime":2005.284,"body":"something heartwarming, right?"},{"speaker":"Questions to Ask","startTime":2005.348,"endTime":2008.9319999999998,"body":"Like, I feel like my Grinch"},{"speaker":"Questions to Ask","startTime":2005.348,"endTime":2008.9319999999998,"body":"heart is here right now. And"},{"speaker":"Questions to Ask","startTime":2008.996,"endTime":2013.092,"body":"it's like, it's two, it's three"},{"speaker":"Questions to Ask","startTime":2008.996,"endTime":2013.092,"body":"sizes too small. And it can even"},{"speaker":"Questions to Ask","startTime":2013.156,"endTime":2017.188,"body":"think of something really sweet"},{"speaker":"Questions to Ask","startTime":2013.156,"endTime":2017.188,"body":"to say, but you know, just wait"},{"speaker":"Questions to Ask","startTime":2017.252,"endTime":2020.8359999999998,"body":"till December, I'm thinking of"},{"speaker":"Questions to Ask","startTime":2017.252,"endTime":2020.8359999999998,"body":"something good. Okay, I'm"},{"speaker":"Questions to Ask","startTime":2020.9,"endTime":2024.804,"body":"cooking it up. Now. It's going"},{"speaker":"Questions to Ask","startTime":2020.9,"endTime":2024.804,"body":"to be great. By the time I say"},{"speaker":"Questions to Ask","startTime":2024.868,"endTime":2028.708,"body":"it in December, but you get what"},{"speaker":"Questions to Ask","startTime":2024.868,"endTime":2028.708,"body":"I'm saying. I think it's so"},{"speaker":"Questions to Ask","startTime":2028.772,"endTime":2032.612,"body":"important for you to evaluate"},{"speaker":"Questions to Ask","startTime":2028.772,"endTime":2032.612,"body":"timely versus evergreen, maybe"},{"speaker":"Questions to Ask","startTime":2032.676,"endTime":2036.4520000000002,"body":"it doesn't even have that much"},{"speaker":"Questions to Ask","startTime":2032.676,"endTime":2036.4520000000002,"body":"weight on you, right? You're"},{"speaker":"Questions to Ask","startTime":2036.516,"endTime":2040.3560000000002,"body":"right Krystal, this isn't even"},{"speaker":"Questions to Ask","startTime":2036.516,"endTime":2040.3560000000002,"body":"relevant for me. I don't even"},{"speaker":"Questions to Ask","startTime":2040.42,"endTime":2044.196,"body":"think about this as as much"},{"speaker":"Questions to Ask","startTime":2040.42,"endTime":2044.196,"body":"Well, I think about content all"},{"speaker":"Questions to Ask","startTime":2044.2600000000002,"endTime":2048.036,"body":"the time, every single day,"},{"speaker":"Questions to Ask","startTime":2044.2600000000002,"endTime":2048.036,"body":"literally every single day, I'm"},{"speaker":"Questions to Ask","startTime":2048.1,"endTime":2052.132,"body":"thinking about content. And so"},{"speaker":"Questions to Ask","startTime":2048.1,"endTime":2052.132,"body":"the questions that I have, I can"},{"speaker":"Questions to Ask","startTime":2052.196,"endTime":2056.1,"body":"only assume other people have"},{"speaker":"Questions to Ask","startTime":2052.196,"endTime":2056.1,"body":"them too. And so I just want to"},{"speaker":"Questions to Ask","startTime":2056.164,"endTime":2060.068,"body":"share with you my thoughts on"},{"speaker":"Questions to Ask","startTime":2056.164,"endTime":2060.068,"body":"timely versus evergreen content"},{"speaker":"Questions to Ask","startTime":2060.132,"endTime":2062.5,"body":"and a few things for you to consider."},{"speaker":"Outro","startTime":2062.5,"endTime":2066.13,"body":"Again, we have so many"},{"speaker":"Outro","startTime":2062.5,"endTime":2066.13,"body":"resources for you to listen to,"},{"speaker":"Outro","startTime":2066.13,"endTime":2072.04,"body":"in the show notes, go to"},{"speaker":"Outro","startTime":2066.13,"endTime":2072.04,"body":"KrystalProffitt.com/episode363."},{"speaker":"Outro","startTime":2072.25,"endTime":2075.94,"body":"To find all of them, there's one"},{"speaker":"Outro","startTime":2072.25,"endTime":2075.94,"body":"for how to create content for"},{"speaker":"Outro","startTime":2075.94,"endTime":2080.47,"body":"our current and future audience."},{"speaker":"Outro","startTime":2075.94,"endTime":2080.47,"body":"I'm also including two really"},{"speaker":"Outro","startTime":2080.47,"endTime":2083.56,"body":"great episodes we did earlier"},{"speaker":"Outro","startTime":2080.47,"endTime":2083.56,"body":"this year, about content"},{"speaker":"Outro","startTime":2083.56,"endTime":2087.22,"body":"creation definitions, you need"},{"speaker":"Outro","startTime":2083.56,"endTime":2087.22,"body":"to know it's actually a part one"},{"speaker":"Outro","startTime":2087.22,"endTime":2091.75,"body":"and part two series. Because"},{"speaker":"Outro","startTime":2087.22,"endTime":2091.75,"body":"that is just a great one like"},{"speaker":"Outro","startTime":2091.78,"endTime":2094.21,"body":"talking about foundational"},{"speaker":"Outro","startTime":2091.78,"endTime":2094.21,"body":"principles. If you want an"},{"speaker":"Outro","startTime":2094.21,"endTime":2099.58,"body":"example of evergreen content,"},{"speaker":"Outro","startTime":2094.21,"endTime":2099.58,"body":"those are basic baseline"},{"speaker":"Outro","startTime":2099.61,"endTime":2103.39,"body":"evergreen pieces of content."},{"speaker":"Outro","startTime":2099.61,"endTime":2103.39,"body":"Then I'll add in the ones about"},{"speaker":"Outro","startTime":2103.69,"endTime":2107.95,"body":"SEO resources and ones about"},{"speaker":"Outro","startTime":2103.69,"endTime":2107.95,"body":"goals because those are all"},{"speaker":"Outro","startTime":2107.98,"endTime":2111.46,"body":"super, super important when"},{"speaker":"Outro","startTime":2107.98,"endTime":2111.46,"body":"you're looking at your content"},{"speaker":"Outro","startTime":2111.49,"endTime":2115.48,"body":"overall. Y'all we got through"},{"speaker":"Outro","startTime":2111.49,"endTime":2115.48,"body":"this, oh my gosh, I feel like I"},{"speaker":"Outro","startTime":2115.48,"endTime":2120.76,"body":"could have ranted for so many"},{"speaker":"Outro","startTime":2115.48,"endTime":2120.76,"body":"other marketing things. And but"},{"speaker":"Outro","startTime":2120.76,"endTime":2122.89,"body":"you know what, here we are,"},{"speaker":"Outro","startTime":2120.76,"endTime":2122.89,"body":"we're at the end, I'm going to"},{"speaker":"Outro","startTime":2122.89,"endTime":2125.26,"body":"save that we're gonna talk about"},{"speaker":"Outro","startTime":2122.89,"endTime":2125.26,"body":"word of mouth marketing again,"},{"speaker":"Outro","startTime":2125.26,"endTime":2128.59,"body":"because it's one of those that,"},{"speaker":"Outro","startTime":2125.26,"endTime":2128.59,"body":"you know, things just come up"},{"speaker":"Outro","startTime":2128.62,"endTime":2131.5,"body":"whenever we're here. And I think"},{"speaker":"Outro","startTime":2128.62,"endTime":2131.5,"body":"about other ideas. And like I"},{"speaker":"Outro","startTime":2131.5,"endTime":2134.95,"body":"said, we're almost at 1000"},{"speaker":"Outro","startTime":2131.5,"endTime":2134.95,"body":"episodes. And I'm still going"},{"speaker":"Outro","startTime":2134.95,"endTime":2140.47,"body":"because I love this so much. I"},{"speaker":"Outro","startTime":2134.95,"endTime":2140.47,"body":"love it. So so much. So thank"},{"speaker":"Outro","startTime":2140.47,"endTime":2143.05,"body":"you for being here with me"},{"speaker":"Outro","startTime":2140.47,"endTime":2143.05,"body":"today. And I hope that you"},{"speaker":"Outro","startTime":2143.05,"endTime":2145.36,"body":"learned something. I would love"},{"speaker":"Outro","startTime":2143.05,"endTime":2145.36,"body":"it. If you would take a"},{"speaker":"Outro","startTime":2145.36,"endTime":2148.78,"body":"screenshot wherever you're"},{"speaker":"Outro","startTime":2145.36,"endTime":2148.78,"body":"listening to this. tag me on"},{"speaker":"Outro","startTime":2148.78,"endTime":2151.57,"body":"Instagram Stories. Let me know"},{"speaker":"Outro","startTime":2148.78,"endTime":2151.57,"body":"what you thought about today's"},{"speaker":"Outro","startTime":2151.6,"endTime":2154.87,"body":"episode if it was helpful if you"},{"speaker":"Outro","startTime":2151.6,"endTime":2154.87,"body":"learn something, or if you're"},{"speaker":"Outro","startTime":2154.87,"endTime":2158.02,"body":"like, oh my gosh, she talked"},{"speaker":"Outro","startTime":2154.87,"endTime":2158.02,"body":"about evergreen versus timely"},{"speaker":"Outro","startTime":2158.02,"endTime":2162.58,"body":"content again, and I had to hear"},{"speaker":"Outro","startTime":2158.02,"endTime":2162.58,"body":"it again. But maybe it was the"},{"speaker":"Outro","startTime":2162.61,"endTime":2165.46,"body":"maybe third time's the charm,"},{"speaker":"Outro","startTime":2162.61,"endTime":2165.46,"body":"right? Maybe you needed to hear"},{"speaker":"Outro","startTime":2165.46,"endTime":2168.91,"body":"this to really like let it sink"},{"speaker":"Outro","startTime":2165.46,"endTime":2168.91,"body":"in. I hope that that works for"},{"speaker":"Outro","startTime":2168.91,"endTime":2172.45,"body":"you. But if you're brand new"},{"speaker":"Outro","startTime":2168.91,"endTime":2172.45,"body":"around here, make sure you hit"},{"speaker":"Outro","startTime":2172.45,"endTime":2176.62,"body":"that follow or subscribe button"},{"speaker":"Outro","startTime":2172.45,"endTime":2176.62,"body":"wherever you are listening and"},{"speaker":"Outro","startTime":2176.62,"endTime":2181.9,"body":"remember, as always, keep it up."},{"speaker":"Outro","startTime":2176.62,"endTime":2181.9,"body":"We all have to start somewhere."}]}