{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.029,"endTime":138.428,"body":"Today's episode is for a"},{"speaker":"Intro","startTime":135.029,"endTime":138.428,"body":"specific subset of this"},{"speaker":"Intro","startTime":138.499,"endTime":142.607,"body":"audience. Why am I announcing"},{"speaker":"Intro","startTime":138.499,"endTime":142.607,"body":"this right at the beginning?"},{"speaker":"Intro","startTime":142.678,"endTime":147.14000000000001,"body":"Well, because most of the time,"},{"speaker":"Intro","startTime":142.678,"endTime":147.14000000000001,"body":"whenever we're creating content"},{"speaker":"Intro","startTime":147.211,"endTime":151.673,"body":"for the podcast, it's a lot more"},{"speaker":"Intro","startTime":147.211,"endTime":151.673,"body":"general, right? Sometimes it's"},{"speaker":"Intro","startTime":151.744,"endTime":155.71,"body":"very general to any type of"},{"speaker":"Intro","startTime":151.744,"endTime":155.71,"body":"content creator. And you can"},{"speaker":"Intro","startTime":155.781,"endTime":159.747,"body":"take little pieces of it and"},{"speaker":"Intro","startTime":155.781,"endTime":159.747,"body":"your nuggets of wisdom that"},{"speaker":"Intro","startTime":159.818,"endTime":164.351,"body":"apply to you, your audience and"},{"speaker":"Intro","startTime":159.818,"endTime":164.351,"body":"what you're creating. But today,"},{"speaker":"Intro","startTime":164.422,"endTime":168.459,"body":"specifically, I am talking to"},{"speaker":"Intro","startTime":164.422,"endTime":168.459,"body":"those of you that have been"},{"speaker":"Intro","startTime":168.53,"endTime":172.638,"body":"creating content for a while,"},{"speaker":"Intro","startTime":168.53,"endTime":172.638,"body":"and you have a backlog. Now,"},{"speaker":"Intro","startTime":172.709,"endTime":177.312,"body":"what is the backlog? This simply"},{"speaker":"Intro","startTime":172.709,"endTime":177.312,"body":"means that you have some content"},{"speaker":"Intro","startTime":177.383,"endTime":181.562,"body":"that you can actually repurpose"},{"speaker":"Intro","startTime":177.383,"endTime":181.562,"body":"into a digital product. I'm"},{"speaker":"Intro","startTime":181.633,"endTime":185.67000000000002,"body":"really excited about this,"},{"speaker":"Intro","startTime":181.633,"endTime":185.67000000000002,"body":"because I have lots of step by"},{"speaker":"Intro","startTime":185.741,"endTime":189.77800000000002,"body":"steps and how to like, I'm full"},{"speaker":"Intro","startTime":185.741,"endTime":189.77800000000002,"body":"blown teaching in today's"},{"speaker":"Intro","startTime":189.849,"endTime":194.099,"body":"episode. So you want to make"},{"speaker":"Intro","startTime":189.849,"endTime":194.099,"body":"sure, grab your notebook and be"},{"speaker":"Intro","startTime":194.169,"endTime":198.348,"body":"taking notes today, go to the"},{"speaker":"Intro","startTime":194.169,"endTime":198.348,"body":"show notes for all the things"},{"speaker":"Intro","startTime":198.419,"endTime":202.739,"body":"because you know, I'm going to"},{"speaker":"Intro","startTime":198.419,"endTime":202.739,"body":"link to previous resources and"},{"speaker":"Intro","startTime":202.81,"endTime":206.989,"body":"everything step by step that"},{"speaker":"Intro","startTime":202.81,"endTime":206.989,"body":"we're gonna go through. But if"},{"speaker":"Intro","startTime":207.06,"endTime":211.168,"body":"you're brand new to content"},{"speaker":"Intro","startTime":207.06,"endTime":211.168,"body":"creation, I want you to listen"},{"speaker":"Intro","startTime":211.239,"endTime":215.559,"body":"to this episode with ideas on"},{"speaker":"Intro","startTime":211.239,"endTime":215.559,"body":"what you can do. Once you start"},{"speaker":"Intro","startTime":215.63,"endTime":220.163,"body":"having that consistent content."},{"speaker":"Intro","startTime":215.63,"endTime":220.163,"body":"Once you're on your 20th podcast"},{"speaker":"Intro","startTime":220.234,"endTime":224.83800000000002,"body":"episode, or that 30 If blog post"},{"speaker":"Intro","startTime":220.234,"endTime":224.83800000000002,"body":"or that 50 at the YouTube video,"},{"speaker":"Intro","startTime":224.90800000000002,"endTime":229.3,"body":"whatever kind of content you're"},{"speaker":"Intro","startTime":224.90800000000002,"endTime":229.3,"body":"creating, I really want you to"},{"speaker":"Intro","startTime":229.371,"endTime":233.90300000000002,"body":"think about how can I turn this"},{"speaker":"Intro","startTime":229.371,"endTime":233.90300000000002,"body":"content that I'm creating into a"},{"speaker":"Intro","startTime":233.974,"endTime":238.29500000000002,"body":"digital product? And what does"},{"speaker":"Intro","startTime":233.974,"endTime":238.29500000000002,"body":"that look like? So keep all of"},{"speaker":"Intro","startTime":238.36599999999999,"endTime":242.828,"body":"that in mind today. As we jump"},{"speaker":"Intro","startTime":238.36599999999999,"endTime":242.828,"body":"into this topic, let's get right"},{"speaker":"Intro","startTime":242.899,"endTime":247.29000000000002,"body":"to it. Welcome to the Prfoffitt"},{"speaker":"Intro","startTime":242.899,"endTime":247.29000000000002,"body":"Podcast where we teach you how"},{"speaker":"Intro","startTime":247.361,"endTime":251.61,"body":"to start launch and market your"},{"speaker":"Intro","startTime":247.361,"endTime":251.61,"body":"content with confidence. I'm"},{"speaker":"Intro","startTime":251.681,"endTime":256.285,"body":"your host, Krystal Proffitt, and"},{"speaker":"Intro","startTime":251.681,"endTime":256.285,"body":"I'm so excited that you're here."},{"speaker":"Intro","startTime":256.356,"endTime":260.605,"body":"Thanks for hanging out with me"},{"speaker":"Intro","startTime":256.356,"endTime":260.605,"body":"today. Because if you've been"},{"speaker":"Intro","startTime":260.676,"endTime":265.13800000000003,"body":"trying to figure out the world"},{"speaker":"Intro","startTime":260.676,"endTime":265.13800000000003,"body":"of content creation, this is the"},{"speaker":"Intro","startTime":265.209,"endTime":269.6,"body":"show that will help be your time"},{"speaker":"Intro","startTime":265.209,"endTime":269.6,"body":"saving shortcut. So let's get"},{"speaker":"Intro","startTime":269.671,"endTime":271.23,"body":"right to it, shall we?"},{"speaker":"Backlog to Product","startTime":276.18,"endTime":278.776,"body":"Okay, so we"},{"speaker":"Backlog to Product","startTime":276.18,"endTime":278.776,"body":"already kind of set the scene"},{"speaker":"Backlog to Product","startTime":278.84000000000003,"endTime":282.51300000000003,"body":"for today's episode. But again,"},{"speaker":"Backlog to Product","startTime":278.84000000000003,"endTime":282.51300000000003,"body":"I want to reiterate that I"},{"speaker":"Backlog to Product","startTime":282.576,"endTime":286.06,"body":"specifically honing in on the"},{"speaker":"Backlog to Product","startTime":282.576,"endTime":286.06,"body":"audience that already has"},{"speaker":"Backlog to Product","startTime":286.123,"endTime":289.543,"body":"content, like you must have a"},{"speaker":"Backlog to Product","startTime":286.123,"endTime":289.543,"body":"backlog in order to even"},{"speaker":"Backlog to Product","startTime":289.60699999999997,"endTime":293.40700000000004,"body":"contextualize what we're talking"},{"speaker":"Backlog to Product","startTime":289.60699999999997,"endTime":293.40700000000004,"body":"about today. Because if you"},{"speaker":"Backlog to Product","startTime":293.47,"endTime":297.27,"body":"don't have content, and you're"},{"speaker":"Backlog to Product","startTime":293.47,"endTime":297.27,"body":"brand new to having an online"},{"speaker":"Backlog to Product","startTime":297.33299999999997,"endTime":301.07,"body":"business, or you don't have any"},{"speaker":"Backlog to Product","startTime":297.33299999999997,"endTime":301.07,"body":"type of ideas, or topics or"},{"speaker":"Backlog to Product","startTime":301.13300000000004,"endTime":304.87,"body":"themes that you're already"},{"speaker":"Backlog to Product","startTime":301.13300000000004,"endTime":304.87,"body":"working with, then this exercise"},{"speaker":"Backlog to Product","startTime":304.93399999999997,"endTime":308.544,"body":"is going to be a lot harder."},{"speaker":"Backlog to Product","startTime":304.93399999999997,"endTime":308.544,"body":"Okay? Because the whole idea"},{"speaker":"Backlog to Product","startTime":308.60699999999997,"endTime":312.65999999999997,"body":"behind this is that you are not"},{"speaker":"Backlog to Product","startTime":308.60699999999997,"endTime":312.65999999999997,"body":"creating something from scratch."},{"speaker":"Backlog to Product","startTime":312.72400000000005,"endTime":316.461,"body":"All right, I don't want you"},{"speaker":"Backlog to Product","startTime":312.72400000000005,"endTime":316.461,"body":"trying to say, well, Krystal, I"},{"speaker":"Backlog to Product","startTime":316.524,"endTime":320.26099999999997,"body":"want to create a product, and I"},{"speaker":"Backlog to Product","startTime":316.524,"endTime":320.26099999999997,"body":"have nothing. So where do I"},{"speaker":"Backlog to Product","startTime":320.324,"endTime":323.807,"body":"begin? I'm going to say, oh,"},{"speaker":"Backlog to Product","startTime":320.324,"endTime":323.807,"body":"let's back up. Let's start"},{"speaker":"Backlog to Product","startTime":323.871,"endTime":327.35400000000004,"body":"putting out some content,"},{"speaker":"Backlog to Product","startTime":323.871,"endTime":327.35400000000004,"body":"whether it's your podcast, or"},{"speaker":"Backlog to Product","startTime":327.418,"endTime":330.83799999999997,"body":"blog post or your youtube"},{"speaker":"Backlog to Product","startTime":327.418,"endTime":330.83799999999997,"body":"content, whatever it is, and"},{"speaker":"Backlog to Product","startTime":330.901,"endTime":334.574,"body":"turn it into something that"},{"speaker":"Backlog to Product","startTime":330.901,"endTime":334.574,"body":"someone is willing to pay for."},{"speaker":"Backlog to Product","startTime":334.63800000000003,"endTime":338.248,"body":"That is the entire premise"},{"speaker":"Backlog to Product","startTime":334.63800000000003,"endTime":338.248,"body":"behind today's episode. So how"},{"speaker":"Backlog to Product","startTime":338.31100000000004,"endTime":342.048,"body":"can you take something that's"},{"speaker":"Backlog to Product","startTime":338.31100000000004,"endTime":342.048,"body":"free content, and spin enough"},{"speaker":"Backlog to Product","startTime":342.111,"endTime":345.848,"body":"value into it that someone is"},{"speaker":"Backlog to Product","startTime":342.111,"endTime":345.848,"body":"willing to pay for it? That's"},{"speaker":"Backlog to Product","startTime":345.911,"endTime":350.028,"body":"like the overarching question of"},{"speaker":"Backlog to Product","startTime":345.911,"endTime":350.028,"body":"today's episode. And I wanted to"},{"speaker":"Backlog to Product","startTime":350.091,"endTime":354.01800000000003,"body":"give you a few tips right off"},{"speaker":"Backlog to Product","startTime":350.091,"endTime":354.01800000000003,"body":"the bat. And then we're going to"},{"speaker":"Backlog to Product","startTime":354.082,"endTime":357.565,"body":"dive into actually like five"},{"speaker":"Backlog to Product","startTime":354.082,"endTime":357.565,"body":"steps that you're going to"},{"speaker":"Backlog to Product","startTime":357.62800000000004,"endTime":360.922,"body":"follow to make this idea a"},{"speaker":"Backlog to Product","startTime":357.62800000000004,"endTime":360.922,"body":"reality, taking your free"},{"speaker":"Backlog to Product","startTime":360.985,"endTime":364.342,"body":"content and turning it into"},{"speaker":"Backlog to Product","startTime":360.985,"endTime":364.342,"body":"something that someone is"},{"speaker":"Backlog to Product","startTime":364.405,"endTime":368.522,"body":"willing to pay for. But first, I"},{"speaker":"Backlog to Product","startTime":364.405,"endTime":368.522,"body":"want you to start thinking about"},{"speaker":"Backlog to Product","startTime":368.58500000000004,"endTime":372.57500000000005,"body":"your content, specifically, like"},{"speaker":"Backlog to Product","startTime":368.58500000000004,"endTime":372.57500000000005,"body":"what you are creating, whether"},{"speaker":"Backlog to Product","startTime":372.639,"endTime":376.312,"body":"it's emails, right, you're"},{"speaker":"Backlog to Product","startTime":372.639,"endTime":376.312,"body":"writing email campaigns, you're"},{"speaker":"Backlog to Product","startTime":376.375,"endTime":380.11199999999997,"body":"writing social posts, you're"},{"speaker":"Backlog to Product","startTime":376.375,"endTime":380.11199999999997,"body":"doing blog posts, you're doing"},{"speaker":"Backlog to Product","startTime":380.17600000000004,"endTime":383.976,"body":"all kinds of stuff for your"},{"speaker":"Backlog to Product","startTime":380.17600000000004,"endTime":383.976,"body":"podcast for YouTube, like I want"},{"speaker":"Backlog to Product","startTime":384.039,"endTime":387.90200000000004,"body":"you to like, imagine in your"},{"speaker":"Backlog to Product","startTime":384.039,"endTime":387.90200000000004,"body":"mind, all of the different types"},{"speaker":"Backlog to Product","startTime":387.966,"endTime":391.956,"body":"of content that you're creating,"},{"speaker":"Backlog to Product","startTime":387.966,"endTime":391.956,"body":"hopefully, this content is all"},{"speaker":"Backlog to Product","startTime":392.019,"endTime":395.75600000000003,"body":"aligned, right? Like we're not"},{"speaker":"Backlog to Product","startTime":392.019,"endTime":395.75600000000003,"body":"creating misaligned content."},{"speaker":"Backlog to Product","startTime":395.819,"endTime":399.366,"body":"Otherwise, this isn't gonna"},{"speaker":"Backlog to Product","startTime":395.819,"endTime":399.366,"body":"work. If you have a podcast,"},{"speaker":"Backlog to Product","startTime":399.42900000000003,"endTime":403.039,"body":"it's about one thing and a"},{"speaker":"Backlog to Product","startTime":399.42900000000003,"endTime":403.039,"body":"YouTube that's about something"},{"speaker":"Backlog to Product","startTime":403.103,"endTime":406.966,"body":"else. And you send emails to"},{"speaker":"Backlog to Product","startTime":403.103,"endTime":406.966,"body":"your list about something that's"},{"speaker":"Backlog to Product","startTime":407.03000000000003,"endTime":410.766,"body":"not going to work that's a"},{"speaker":"Backlog to Product","startTime":407.03000000000003,"endTime":410.766,"body":"little disjointed, for the ideas"},{"speaker":"Backlog to Product","startTime":410.83,"endTime":414.75600000000003,"body":"that I'm sharing today. But I"},{"speaker":"Backlog to Product","startTime":410.83,"endTime":414.75600000000003,"body":"want you to start thinking about"},{"speaker":"Backlog to Product","startTime":414.82,"endTime":418.43,"body":"what is the thing that you"},{"speaker":"Backlog to Product","startTime":414.82,"endTime":418.43,"body":"currently have, and how can we"},{"speaker":"Backlog to Product","startTime":418.493,"endTime":422.42,"body":"turn that into something that"},{"speaker":"Backlog to Product","startTime":418.493,"endTime":422.42,"body":"someone is willing to buy? Now a"},{"speaker":"Backlog to Product","startTime":422.483,"endTime":426.473,"body":"few ideas I have right off the"},{"speaker":"Backlog to Product","startTime":422.483,"endTime":426.473,"body":"bat is you can change the format"},{"speaker":"Backlog to Product","startTime":426.537,"endTime":429.767,"body":"I'm gonna give you some"},{"speaker":"Backlog to Product","startTime":426.537,"endTime":429.767,"body":"examples. Don't worry about"},{"speaker":"Backlog to Product","startTime":429.83,"endTime":433.757,"body":"that, we're gonna come back to"},{"speaker":"Backlog to Product","startTime":429.83,"endTime":433.757,"body":"that in a second, you can add a"},{"speaker":"Backlog to Product","startTime":433.82,"endTime":437.367,"body":"little something extra that"},{"speaker":"Backlog to Product","startTime":433.82,"endTime":437.367,"body":"isn't currently in your free"},{"speaker":"Backlog to Product","startTime":437.43,"endTime":441.294,"body":"content have examples of this"},{"speaker":"Backlog to Product","startTime":437.43,"endTime":441.294,"body":"too, we'll get back to that. Or"},{"speaker":"Backlog to Product","startTime":441.357,"endTime":445.157,"body":"you can compose the content in a"},{"speaker":"Backlog to Product","startTime":441.357,"endTime":445.157,"body":"way that's more tangible or"},{"speaker":"Backlog to Product","startTime":445.221,"endTime":448.894,"body":"digestible for your audience. So"},{"speaker":"Backlog to Product","startTime":445.221,"endTime":448.894,"body":"now, let me give you some"},{"speaker":"Backlog to Product","startTime":448.957,"endTime":452.694,"body":"specific examples of this. So"},{"speaker":"Backlog to Product","startTime":448.957,"endTime":452.694,"body":"it's a little bit of changing"},{"speaker":"Backlog to Product","startTime":452.757,"endTime":456.368,"body":"the format, adding a little"},{"speaker":"Backlog to Product","startTime":452.757,"endTime":456.368,"body":"something extra and making it"},{"speaker":"Backlog to Product","startTime":456.431,"endTime":460.421,"body":"more tangible like all of that"},{"speaker":"Backlog to Product","startTime":456.431,"endTime":460.421,"body":"rolled into one. Because this is"},{"speaker":"Backlog to Product","startTime":460.484,"endTime":464.538,"body":"something that I have. I've done"},{"speaker":"Backlog to Product","startTime":460.484,"endTime":464.538,"body":"in the past. I've actually done"},{"speaker":"Backlog to Product","startTime":464.601,"endTime":468.591,"body":"this multiple times in the past,"},{"speaker":"Backlog to Product","startTime":464.601,"endTime":468.591,"body":"and maybe you've noticed this,"},{"speaker":"Backlog to Product","startTime":468.65500000000003,"endTime":472.455,"body":"if you bought things from me, or"},{"speaker":"Backlog to Product","startTime":468.65500000000003,"endTime":472.455,"body":"you've been a part of other"},{"speaker":"Backlog to Product","startTime":472.51800000000003,"endTime":476.508,"body":"affiliate things that I've done,"},{"speaker":"Backlog to Product","startTime":472.51800000000003,"endTime":476.508,"body":"you will notice like, and it's"},{"speaker":"Backlog to Product","startTime":476.571,"endTime":479.802,"body":"funny because people call me"},{"speaker":"Backlog to Product","startTime":476.571,"endTime":479.802,"body":"this. I'm not the self"},{"speaker":"Backlog to Product","startTime":479.865,"endTime":483.79200000000003,"body":"proclaimed repurposing queen,"},{"speaker":"Backlog to Product","startTime":479.865,"endTime":483.79200000000003,"body":"but it's, it's, I've had friends"},{"speaker":"Backlog to Product","startTime":483.855,"endTime":487.402,"body":"called me this, and I just"},{"speaker":"Backlog to Product","startTime":483.855,"endTime":487.402,"body":"chuckle a little bit, because"},{"speaker":"Backlog to Product","startTime":487.46500000000003,"endTime":491.392,"body":"I'm like, I don't really want to"},{"speaker":"Backlog to Product","startTime":487.46500000000003,"endTime":491.392,"body":"be the queen of anything. But"},{"speaker":"Backlog to Product","startTime":491.455,"endTime":495.065,"body":"okay, like, I guess I'll take"},{"speaker":"Backlog to Product","startTime":491.455,"endTime":495.065,"body":"it. But I want you to think"},{"speaker":"Backlog to Product","startTime":495.129,"endTime":498.865,"body":"about what if you created a"},{"speaker":"Backlog to Product","startTime":495.129,"endTime":498.865,"body":"presentation video, like you go"},{"speaker":"Backlog to Product","startTime":498.92900000000003,"endTime":502.982,"body":"into Canva, you create an actual"},{"speaker":"Backlog to Product","startTime":498.92900000000003,"endTime":502.982,"body":"presentation, you can call it a"},{"speaker":"Backlog to Product","startTime":503.045,"endTime":506.719,"body":"webinar, or you call it a"},{"speaker":"Backlog to Product","startTime":503.045,"endTime":506.719,"body":"masterclass, call it a workshop,"},{"speaker":"Backlog to Product","startTime":506.782,"endTime":510.646,"body":"whatever it is. But think about"},{"speaker":"Backlog to Product","startTime":506.782,"endTime":510.646,"body":"creating a presentation video"},{"speaker":"Backlog to Product","startTime":510.709,"endTime":514.636,"body":"that showcases the content that"},{"speaker":"Backlog to Product","startTime":510.709,"endTime":514.636,"body":"was originally only a podcast,"},{"speaker":"Backlog to Product","startTime":514.6990000000001,"endTime":518.626,"body":"or you could create a fill in"},{"speaker":"Backlog to Product","startTime":514.6990000000001,"endTime":518.626,"body":"the blank PDF workbook, that was"},{"speaker":"Backlog to Product","startTime":518.6890000000001,"endTime":522.299,"body":"originally a few blog posts,"},{"speaker":"Backlog to Product","startTime":518.6890000000001,"endTime":522.299,"body":"like five or six blog posts,"},{"speaker":"Backlog to Product","startTime":522.363,"endTime":525.846,"body":"maybe that were like step by"},{"speaker":"Backlog to Product","startTime":522.363,"endTime":525.846,"body":"step by step. And then you"},{"speaker":"Backlog to Product","startTime":525.909,"endTime":529.899,"body":"create a $7 workbook that goes"},{"speaker":"Backlog to Product","startTime":525.909,"endTime":529.899,"body":"with those blog posts. And maybe"},{"speaker":"Backlog to Product","startTime":529.963,"endTime":533.826,"body":"you have all those blog posts"},{"speaker":"Backlog to Product","startTime":529.963,"endTime":533.826,"body":"into like a short ebook, right?"},{"speaker":"Backlog to Product","startTime":533.89,"endTime":537.5,"body":"I'm calling it an ebook. But"},{"speaker":"Backlog to Product","startTime":533.89,"endTime":537.5,"body":"really, it's like a 10 to 20"},{"speaker":"Backlog to Product","startTime":537.563,"endTime":541.4259999999999,"body":"page PDF, right. And then you"},{"speaker":"Backlog to Product","startTime":537.563,"endTime":541.4259999999999,"body":"have fill in the blank stuff at"},{"speaker":"Backlog to Product","startTime":541.49,"endTime":545.2270000000001,"body":"the end. And this is where I"},{"speaker":"Backlog to Product","startTime":541.49,"endTime":545.2270000000001,"body":"really want you thinking about"},{"speaker":"Backlog to Product","startTime":545.29,"endTime":549.28,"body":"this creatively. I'm not talking"},{"speaker":"Backlog to Product","startTime":545.29,"endTime":549.28,"body":"about something that has to be"},{"speaker":"Backlog to Product","startTime":549.3430000000001,"endTime":553.0799999999999,"body":"worth hundreds or 1000s of"},{"speaker":"Backlog to Product","startTime":549.3430000000001,"endTime":553.0799999999999,"body":"dollars, y'all, this is not what"},{"speaker":"Backlog to Product","startTime":553.143,"endTime":557.134,"body":"we're talking about. That's like"},{"speaker":"Backlog to Product","startTime":553.143,"endTime":557.134,"body":"a digital course, that's like,"},{"speaker":"Backlog to Product","startTime":557.197,"endTime":560.6800000000001,"body":"way down the line. If you are"},{"speaker":"Backlog to Product","startTime":557.197,"endTime":560.6800000000001,"body":"just getting started with"},{"speaker":"Backlog to Product","startTime":560.744,"endTime":564.544,"body":"creating content, or you've been"},{"speaker":"Backlog to Product","startTime":560.744,"endTime":564.544,"body":"doing this for a while, and"},{"speaker":"Backlog to Product","startTime":564.607,"endTime":568.6610000000001,"body":"you're like, Gosh, I really want"},{"speaker":"Backlog to Product","startTime":564.607,"endTime":568.6610000000001,"body":"to be making money, like I have"},{"speaker":"Backlog to Product","startTime":568.7239999999999,"endTime":572.587,"body":"plans to create a course, or a"},{"speaker":"Backlog to Product","startTime":568.7239999999999,"endTime":572.587,"body":"mastermind, or whatever you're"},{"speaker":"Backlog to Product","startTime":572.6510000000001,"endTime":576.577,"body":"trying to do. But you need to"},{"speaker":"Backlog to Product","startTime":572.6510000000001,"endTime":576.577,"body":"start making money. Now. That is"},{"speaker":"Backlog to Product","startTime":576.6410000000001,"endTime":580.441,"body":"what I'm talking about here"},{"speaker":"Backlog to Product","startTime":576.6410000000001,"endTime":580.441,"body":"today. Okay? It's something that"},{"speaker":"Backlog to Product","startTime":580.504,"endTime":584.431,"body":"it could be $7, it could be $27."},{"speaker":"Backlog to Product","startTime":580.504,"endTime":584.431,"body":"It can be $47. Right, you can"},{"speaker":"Backlog to Product","startTime":584.494,"endTime":588.421,"body":"get started with a low ticket"},{"speaker":"Backlog to Product","startTime":584.494,"endTime":588.421,"body":"product, or a simple mini course"},{"speaker":"Backlog to Product","startTime":588.4839999999999,"endTime":591.9680000000001,"body":"that, you know, it doesn't"},{"speaker":"Backlog to Product","startTime":588.4839999999999,"endTime":591.9680000000001,"body":"matter. Like there's so many"},{"speaker":"Backlog to Product","startTime":592.031,"endTime":595.831,"body":"different ways, like we're not"},{"speaker":"Backlog to Product","startTime":592.031,"endTime":595.831,"body":"going to really dive into all"},{"speaker":"Backlog to Product","startTime":595.895,"endTime":599.821,"body":"the different types of digital"},{"speaker":"Backlog to Product","startTime":595.895,"endTime":599.821,"body":"products today. That's not what"},{"speaker":"Backlog to Product","startTime":599.885,"endTime":603.621,"body":"this episode is about. It's more"},{"speaker":"Backlog to Product","startTime":599.885,"endTime":603.621,"body":"about taking your backlog,"},{"speaker":"Backlog to Product","startTime":603.685,"endTime":607.2950000000001,"body":"right? And adding in your"},{"speaker":"Backlog to Product","startTime":603.685,"endTime":607.2950000000001,"body":"expertise that you have in your"},{"speaker":"Backlog to Product","startTime":607.358,"endTime":611.095,"body":"topic, and creating something"},{"speaker":"Backlog to Product","startTime":607.358,"endTime":611.095,"body":"someone is willing to pay for"},{"speaker":"Backlog to Product","startTime":611.158,"endTime":614.642,"body":"from your free content. Again,"},{"speaker":"Backlog to Product","startTime":611.158,"endTime":614.642,"body":"we are not starting from"},{"speaker":"Backlog to Product","startTime":614.7049999999999,"endTime":618.442,"body":"scratch. So you have to have"},{"speaker":"Backlog to Product","startTime":614.7049999999999,"endTime":618.442,"body":"enough content in your backlog"},{"speaker":"Backlog to Product","startTime":618.505,"endTime":622.3050000000001,"body":"for this to even make sense,"},{"speaker":"Backlog to Product","startTime":618.505,"endTime":622.3050000000001,"body":"right? Because otherwise you're"},{"speaker":"Backlog to Product","startTime":622.369,"endTime":626.3589999999999,"body":"just kind of pulling ideas out"},{"speaker":"Backlog to Product","startTime":622.369,"endTime":626.3589999999999,"body":"of thin air and it's going to be"},{"speaker":"Backlog to Product","startTime":626.422,"endTime":630.159,"body":"a lot more complicated. I can"},{"speaker":"Backlog to Product","startTime":626.422,"endTime":630.159,"body":"tell y'all right now. I don't"},{"speaker":"Backlog to Product","startTime":630.222,"endTime":634.0219999999999,"body":"start from scratch on anything"},{"speaker":"Backlog to Product","startTime":630.222,"endTime":634.0219999999999,"body":"anymore. I've been doing this"},{"speaker":"Backlog to Product","startTime":634.086,"endTime":637.696,"body":"for so long that I have content"},{"speaker":"Backlog to Product","startTime":634.086,"endTime":637.696,"body":"in my podcast, both of my"},{"speaker":"Backlog to Product","startTime":637.759,"endTime":641.432,"body":"podcasts either from the Prophet"},{"speaker":"Backlog to Product","startTime":637.759,"endTime":641.432,"body":"podcast or from the potty"},{"speaker":"Backlog to Product","startTime":641.496,"endTime":645.233,"body":"report. I think we just hit"},{"speaker":"Backlog to Product","startTime":641.496,"endTime":645.233,"body":"recording like I've recorded it"},{"speaker":"Backlog to Product","startTime":645.296,"endTime":649.033,"body":"on the I don't know if they're"},{"speaker":"Backlog to Product","startTime":645.296,"endTime":649.033,"body":"all published yet, but we're"},{"speaker":"Backlog to Product","startTime":649.096,"endTime":653.086,"body":"about to hit 1000 episodes, I've"},{"speaker":"Backlog to Product","startTime":649.096,"endTime":653.086,"body":"recorded 1000 podcast episodes"},{"speaker":"Backlog to Product","startTime":653.149,"endTime":657.013,"body":"you all this is mind blowing to"},{"speaker":"Backlog to Product","startTime":653.149,"endTime":657.013,"body":"me, and I don't have to start"},{"speaker":"Backlog to Product","startTime":657.076,"endTime":660.623,"body":"from scratch anymore. So"},{"speaker":"Backlog to Product","startTime":657.076,"endTime":660.623,"body":"whenever I start thinking of an"},{"speaker":"Backlog to Product","startTime":660.686,"endTime":664.486,"body":"idea, I'm like, how wonder if"},{"speaker":"Backlog to Product","startTime":660.686,"endTime":664.486,"body":"this could work when I go back"},{"speaker":"Backlog to Product","startTime":664.55,"endTime":667.906,"body":"to my backlog. Or if I'm"},{"speaker":"Backlog to Product","startTime":664.55,"endTime":667.906,"body":"creating a bonus for a bonus"},{"speaker":"Backlog to Product","startTime":667.97,"endTime":671.517,"body":"experience for an affiliate"},{"speaker":"Backlog to Product","startTime":667.97,"endTime":671.517,"body":"program that I'm doing. I go"},{"speaker":"Backlog to Product","startTime":671.58,"endTime":675.38,"body":"into my backlog now I don't just"},{"speaker":"Backlog to Product","startTime":671.58,"endTime":675.38,"body":"copy and paste the thing of"},{"speaker":"Backlog to Product","startTime":675.443,"endTime":679.37,"body":"like, you know, here let me put"},{"speaker":"Backlog to Product","startTime":675.443,"endTime":679.37,"body":"all these podcast episodes and"},{"speaker":"Backlog to Product","startTime":679.433,"endTime":683.297,"body":"like clickable links in a PDF"},{"speaker":"Backlog to Product","startTime":679.433,"endTime":683.297,"body":"and sell that No, I don't think"},{"speaker":"Backlog to Product","startTime":683.36,"endTime":687.477,"body":"that's valuable. But what I will"},{"speaker":"Backlog to Product","startTime":683.36,"endTime":687.477,"body":"do is I will go back and see oh,"},{"speaker":"Backlog to Product","startTime":687.54,"endTime":691.404,"body":"you know what, I created this"},{"speaker":"Backlog to Product","startTime":687.54,"endTime":691.404,"body":"one YouTube video and it got so"},{"speaker":"Backlog to Product","startTime":691.467,"endTime":695.077,"body":"many views I got all the"},{"speaker":"Backlog to Product","startTime":691.467,"endTime":695.077,"body":"comments people were saying it's"},{"speaker":"Backlog to Product","startTime":695.14,"endTime":699.067,"body":"so helpful. So I go back to the"},{"speaker":"Backlog to Product","startTime":695.14,"endTime":699.067,"body":"foundation of that content and"},{"speaker":"Backlog to Product","startTime":699.131,"endTime":702.614,"body":"ask how can I turn this into"},{"speaker":"Backlog to Product","startTime":699.131,"endTime":702.614,"body":"something that's even more"},{"speaker":"Backlog to Product","startTime":702.677,"endTime":706.604,"body":"valuable? How can I put a spin"},{"speaker":"Backlog to Product","startTime":702.677,"endTime":706.604,"body":"on it add more stories add more"},{"speaker":"Backlog to Product","startTime":706.667,"endTime":710.784,"body":"process or system to it that way"},{"speaker":"Backlog to Product","startTime":706.667,"endTime":710.784,"body":"people understand it better, but"},{"speaker":"Backlog to Product","startTime":710.848,"endTime":714.648,"body":"I'm not starting from scratch"},{"speaker":"Backlog to Product","startTime":710.848,"endTime":714.648,"body":"again. That's like the through"},{"speaker":"Backlog to Product","startTime":714.711,"endTime":718.511,"body":"line of everything here. I have"},{"speaker":"Backlog to Product","startTime":714.711,"endTime":718.511,"body":"a backlog I'm able to go dig"},{"speaker":"Backlog to Product","startTime":718.574,"endTime":722.691,"body":"through my archives and see what"},{"speaker":"Backlog to Product","startTime":718.574,"endTime":722.691,"body":"was valuable. How can I add more"},{"speaker":"Backlog to Product","startTime":722.755,"endTime":726.491,"body":"value to this that way someone"},{"speaker":"Backlog to Product","startTime":722.755,"endTime":726.491,"body":"is excited to pay for it and"},{"speaker":"Backlog to Product","startTime":726.555,"endTime":730.101,"body":"it's at a price point that"},{"speaker":"Backlog to Product","startTime":726.555,"endTime":730.101,"body":"people it's like an immediate"},{"speaker":"Backlog to Product","startTime":730.165,"endTime":733.965,"body":"yes like done. Absolutely. I'm"},{"speaker":"Backlog to Product","startTime":730.165,"endTime":733.965,"body":"gonna purchase this. Okay. So"},{"speaker":"Backlog to Product","startTime":734.028,"endTime":737.892,"body":"all of that to be said, like I"},{"speaker":"Backlog to Product","startTime":734.028,"endTime":737.892,"body":"wanted, I wanted to say all of"},{"speaker":"Backlog to Product","startTime":737.955,"endTime":741.628,"body":"that to get you in the mind"},{"speaker":"Backlog to Product","startTime":737.955,"endTime":741.628,"body":"frame of what this is going to"},{"speaker":"Backlog to Product","startTime":741.692,"endTime":745.365,"body":"look like because now we're"},{"speaker":"Backlog to Product","startTime":741.692,"endTime":745.365,"body":"diving into the five steps. So"},{"speaker":"Backlog to Product","startTime":745.428,"endTime":748.722,"body":"the easiest way for you to"},{"speaker":"Backlog to Product","startTime":745.428,"endTime":748.722,"body":"create your first or next"},{"speaker":"Backlog to Product","startTime":748.785,"endTime":752.712,"body":"digital product in five steps,"},{"speaker":"Backlog to Product","startTime":748.785,"endTime":752.712,"body":"okay? Are you ready for this is"},{"speaker":"Backlog to Product","startTime":752.775,"endTime":756.639,"body":"where you put your, your PIN,"},{"speaker":"Backlog to Product","startTime":752.775,"endTime":756.639,"body":"your notebook, your Google Doc,"},{"speaker":"Backlog to Product","startTime":756.702,"endTime":760.186,"body":"whatever you're taking notes"},{"speaker":"Backlog to Product","startTime":756.702,"endTime":760.186,"body":"with the Notes app on your"},{"speaker":"Backlog to Product","startTime":760.249,"endTime":764.112,"body":"phone, or you just go to the"},{"speaker":"Backlog to Product","startTime":760.249,"endTime":764.112,"body":"show notes, because I've already"},{"speaker":"Backlog to Product","startTime":764.176,"endTime":768.039,"body":"laid it out all for you. And you"},{"speaker":"Backlog to Product","startTime":764.176,"endTime":768.039,"body":"don't have to write anything"},{"speaker":"Backlog to Product","startTime":768.102,"endTime":770.382,"body":"down if you don't want to. But"},{"speaker":"Backlog to Product","startTime":768.102,"endTime":770.382,"body":"go to"},{"speaker":"Backlog to Product","startTime":770.446,"endTime":774.056,"body":"KrystalProffitt.com/episode364."},{"speaker":"Backlog to Product","startTime":770.446,"endTime":774.056,"body":"For everything that we're"},{"speaker":"Backlog to Product","startTime":774.119,"endTime":777.793,"body":"talking about here today,"},{"speaker":"Backlog to Product","startTime":774.119,"endTime":777.793,"body":"whether you want to follow along"},{"speaker":"Backlog to Product","startTime":777.856,"endTime":781.846,"body":"or you want to go check it out"},{"speaker":"Backlog to Product","startTime":777.856,"endTime":781.846,"body":"later. That's where you're going"},{"speaker":"Backlog to Product","startTime":781.909,"endTime":784.38,"body":"to find everything we're talking"},{"speaker":"Backlog to Product","startTime":781.909,"endTime":784.38,"body":"about."},{"speaker":"1. Pick your content.","startTime":784.38,"endTime":787.202,"body":"Okay, so"},{"speaker":"1. Pick your content.","startTime":784.38,"endTime":787.202,"body":"step number one to creating your"},{"speaker":"1. Pick your content.","startTime":787.271,"endTime":791.607,"body":"first or next digital product is"},{"speaker":"1. Pick your content.","startTime":787.271,"endTime":791.607,"body":"you have to pick your content."},{"speaker":"1. Pick your content.","startTime":791.676,"endTime":795.255,"body":"Okay, this is first and"},{"speaker":"1. Pick your content.","startTime":791.676,"endTime":795.255,"body":"foremost, I just gave you an"},{"speaker":"1. Pick your content.","startTime":795.324,"endTime":799.6610000000001,"body":"example. But whenever it comes"},{"speaker":"1. Pick your content.","startTime":795.324,"endTime":799.6610000000001,"body":"to picking my content, there's a"},{"speaker":"1. Pick your content.","startTime":799.73,"endTime":803.516,"body":"few questions I ask like, well,"},{"speaker":"1. Pick your content.","startTime":799.73,"endTime":803.516,"body":"what's relevant to this"},{"speaker":"1. Pick your content.","startTime":803.5840000000001,"endTime":807.783,"body":"audience? Because I'm not going"},{"speaker":"1. Pick your content.","startTime":803.5840000000001,"endTime":807.783,"body":"to create a product. That's a"},{"speaker":"1. Pick your content.","startTime":807.852,"endTime":812.258,"body":"paid for product for an audience"},{"speaker":"1. Pick your content.","startTime":807.852,"endTime":812.258,"body":"that is just podcasters. If the"},{"speaker":"1. Pick your content.","startTime":812.326,"endTime":816.457,"body":"content I'm talking about is"},{"speaker":"1. Pick your content.","startTime":812.326,"endTime":816.457,"body":"only for YouTubers, or only for"},{"speaker":"1. Pick your content.","startTime":816.525,"endTime":820.655,"body":"bloggers, that doesn't make"},{"speaker":"1. Pick your content.","startTime":816.525,"endTime":820.655,"body":"sense. But I will go through and"},{"speaker":"1. Pick your content.","startTime":820.724,"endTime":825.061,"body":"say, You know what, this episode"},{"speaker":"1. Pick your content.","startTime":820.724,"endTime":825.061,"body":"was my most popular, these are"},{"speaker":"1. Pick your content.","startTime":825.13,"endTime":829.329,"body":"my most downloaded episodes."},{"speaker":"1. Pick your content.","startTime":825.13,"endTime":829.329,"body":"This was my most watch videos on"},{"speaker":"1. Pick your content.","startTime":829.398,"endTime":833.115,"body":"YouTube, these were the most"},{"speaker":"1. Pick your content.","startTime":829.398,"endTime":833.115,"body":"read blog posts that I've"},{"speaker":"1. Pick your content.","startTime":833.183,"endTime":837.52,"body":"written, or I've gotten the most"},{"speaker":"1. Pick your content.","startTime":833.183,"endTime":837.52,"body":"feedback or engagement on this"},{"speaker":"1. Pick your content.","startTime":837.589,"endTime":841.925,"body":"type of content. This is how I"},{"speaker":"1. Pick your content.","startTime":837.589,"endTime":841.925,"body":"pick my content, y'all. I cannot"},{"speaker":"1. Pick your content.","startTime":841.994,"endTime":845.849,"body":"stress to you how much I see"},{"speaker":"1. Pick your content.","startTime":841.994,"endTime":845.849,"body":"people doing this so wrong."},{"speaker":"1. Pick your content.","startTime":845.918,"endTime":850.186,"body":"Whenever they say to me, I'll"},{"speaker":"1. Pick your content.","startTime":845.918,"endTime":850.186,"body":"ask. Okay, so you want to create"},{"speaker":"1. Pick your content.","startTime":850.254,"endTime":854.316,"body":"a product? Awesome. Do you have"},{"speaker":"1. Pick your content.","startTime":850.254,"endTime":854.316,"body":"content? Yes, you do. Okay,"},{"speaker":"1. Pick your content.","startTime":854.385,"endTime":858.652,"body":"fantastic. So how many episodes"},{"speaker":"1. Pick your content.","startTime":854.385,"endTime":858.652,"body":"how many videos? How many blog"},{"speaker":"1. Pick your content.","startTime":858.721,"endTime":859.41,"body":"put, like,"},{"speaker":"Intro","startTime":859.68,"endTime":863.191,"body":"how much content do you"},{"speaker":"Intro","startTime":859.68,"endTime":863.191,"body":"have? And somebody will say, you"},{"speaker":"Intro","startTime":863.254,"endTime":866.892,"body":"know, six months worth or 20"},{"speaker":"Intro","startTime":863.254,"endTime":866.892,"body":"blog post or 20 podcasts that"},{"speaker":"Intro","startTime":866.954,"endTime":870.968,"body":"like whatever, right? Like this"},{"speaker":"Intro","startTime":866.954,"endTime":870.968,"body":"is me having a conversation with"},{"speaker":"Intro","startTime":871.031,"endTime":874.919,"body":"a client at this point, that's"},{"speaker":"Intro","startTime":871.031,"endTime":874.919,"body":"telling me all the things about"},{"speaker":"Intro","startTime":874.982,"endTime":878.745,"body":"their content. And then I'm"},{"speaker":"Intro","startTime":874.982,"endTime":878.745,"body":"gonna say, well, what's the most"},{"speaker":"Intro","startTime":878.807,"endTime":882.633,"body":"popular? Because what people"},{"speaker":"Intro","startTime":878.807,"endTime":882.633,"body":"tend to do is go back to Episode"},{"speaker":"Intro","startTime":882.696,"endTime":886.333,"body":"One. And I don't know about"},{"speaker":"Intro","startTime":882.696,"endTime":886.333,"body":"y'all, but let's let's just be"},{"speaker":"Intro","startTime":886.396,"endTime":890.284,"body":"really, really honest right now."},{"speaker":"Intro","startTime":886.396,"endTime":890.284,"body":"Okay, we're putting on I have"},{"speaker":"Intro","startTime":890.347,"endTime":894.172,"body":"the truth stick, right? I was"},{"speaker":"Intro","startTime":890.347,"endTime":894.172,"body":"gonna say, our honesty cap, but"},{"speaker":"Intro","startTime":894.235,"endTime":897.998,"body":"I like the truth stick better."},{"speaker":"Intro","startTime":894.235,"endTime":897.998,"body":"Like we're gonna, we're gonna"},{"speaker":"Intro","startTime":898.0600000000001,"endTime":901.886,"body":"sit here and say, I'm holding"},{"speaker":"Intro","startTime":898.0600000000001,"endTime":901.886,"body":"the truth stick. If you go back"},{"speaker":"Intro","startTime":901.949,"endTime":905.712,"body":"to my episode one, I'm gonna"},{"speaker":"Intro","startTime":901.949,"endTime":905.712,"body":"cringe. And I really don't want"},{"speaker":"Intro","startTime":905.774,"endTime":909.6,"body":"you to hear that one anyway,"},{"speaker":"Intro","startTime":905.774,"endTime":909.6,"body":"because I didn't know what I was"},{"speaker":"Intro","startTime":909.663,"endTime":913.237,"body":"doing. I was just getting"},{"speaker":"Intro","startTime":909.663,"endTime":913.237,"body":"started. So don't start at your"},{"speaker":"Intro","startTime":913.3,"endTime":917.0,"body":"episode one go to your most"},{"speaker":"Intro","startTime":913.3,"endTime":917.0,"body":"popular your most downloaded or"},{"speaker":"Intro","startTime":917.063,"endTime":920.826,"body":"the one that people just keep"},{"speaker":"Intro","startTime":917.063,"endTime":920.826,"body":"coming back to you saying, Oh,"},{"speaker":"Intro","startTime":920.888,"endTime":924.714,"body":"my gosh, this was so valuable."},{"speaker":"Intro","startTime":920.888,"endTime":924.714,"body":"Whether you've gotten comments"},{"speaker":"Intro","startTime":924.777,"endTime":928.226,"body":"on social media, or you've"},{"speaker":"Intro","startTime":924.777,"endTime":928.226,"body":"gotten emails back from your"},{"speaker":"Intro","startTime":928.289,"endTime":932.24,"body":"list, like whatever it is, pay"},{"speaker":"Intro","startTime":928.289,"endTime":932.24,"body":"attention to that stuff, because"},{"speaker":"Intro","startTime":932.302,"endTime":936.065,"body":"that's the really good stuff. Or"},{"speaker":"Intro","startTime":932.302,"endTime":936.065,"body":"even better. And this like,"},{"speaker":"Intro","startTime":936.128,"endTime":939.891,"body":"totally is it I don't know if"},{"speaker":"Intro","startTime":936.128,"endTime":939.891,"body":"it's me, like, if I should say"},{"speaker":"Intro","startTime":939.953,"endTime":943.967,"body":"this out loud, um, but I'm going"},{"speaker":"Intro","startTime":939.953,"endTime":943.967,"body":"to anyway, I think it's feeding"},{"speaker":"Intro","startTime":944.03,"endTime":947.918,"body":"my ego, when people say, this is"},{"speaker":"Intro","startTime":944.03,"endTime":947.918,"body":"exactly what I needed to hear"},{"speaker":"Intro","startTime":947.981,"endTime":951.744,"body":"it's validation, right? And"},{"speaker":"Intro","startTime":947.981,"endTime":951.744,"body":"there is just nothing like it to"},{"speaker":"Intro","startTime":951.806,"endTime":955.569,"body":"a content creator. When you"},{"speaker":"Intro","startTime":951.806,"endTime":955.569,"body":"create something, you put it out"},{"speaker":"Intro","startTime":955.632,"endTime":959.457,"body":"into the world and you get an"},{"speaker":"Intro","startTime":955.632,"endTime":959.457,"body":"email or you get a social post,"},{"speaker":"Intro","startTime":959.52,"endTime":963.471,"body":"you get some sort of feedback,"},{"speaker":"Intro","startTime":959.52,"endTime":963.471,"body":"where people are saying, How are"},{"speaker":"Intro","startTime":963.534,"endTime":967.61,"body":"you in my head, you knew exactly"},{"speaker":"Intro","startTime":963.534,"endTime":967.61,"body":"what I was going through like it"},{"speaker":"Intro","startTime":967.673,"endTime":971.561,"body":"is the chef's kiss, like it is"},{"speaker":"Intro","startTime":967.673,"endTime":971.561,"body":"so incredible when you get that"},{"speaker":"Intro","startTime":971.624,"endTime":975.324,"body":"type of feedback. So don't"},{"speaker":"Intro","startTime":971.624,"endTime":975.324,"body":"ignore it, do not ignore it. But"},{"speaker":"Intro","startTime":975.3870000000001,"endTime":979.087,"body":"these are the different ways"},{"speaker":"Intro","startTime":975.3870000000001,"endTime":979.087,"body":"that I would measure what type"},{"speaker":"Intro","startTime":979.15,"endTime":983.163,"body":"of content I should look at when"},{"speaker":"Intro","startTime":979.15,"endTime":983.163,"body":"creating a digital product. And"},{"speaker":"Intro","startTime":983.226,"endTime":986.738,"body":"then from there, so that's"},{"speaker":"Intro","startTime":983.226,"endTime":986.738,"body":"number one, right? You got to"},{"speaker":"Intro","startTime":986.801,"endTime":987.93,"body":"pick your content."},{"speaker":"2. Decide what product to create.","startTime":987.93,"endTime":1262.7600000000002,"body":"Step number two, is you have to decide what product you're going to create. And this is where you can get super creative, and I don't want you to get overwhelmed because if you're like well, Krystal, I'd love to have a YouTube video, but I don't do YouTube or I'd love to have a workbook but I can't really design anything in Canva I want you to think about your own limitations and what you're capable of. Or think about your budget if you're thinking about hiring this out to someone like I'm a very much an advocate for using a freelancer using a contractor that you can depend on that does really good work and outsource some of this to them, right. You don't have to do all this alone. But I do want you to think about what the original content and like how it was created in this is you're taking it up to the next level, right? You're taking it above and beyond what it originally was, because that is how you're adding value. That is how someone isn't going to come back to you and say, Why are you charging for a podcast episode that I could go listen to for free, you don't want that to happen. But if I take a podcast episode, and I turn it into a training video that has presentations, it has stories, it has examples, it has like tons of value above and beyond what already added value in the podcast, then that's something that someone might be willing to pay $27 for, or $57, or $97, like the sky's the limit on what you can charge, but it has to be valuable, right, it has to be something that is valuable above and beyond what the original content was. But you have to decide on the format, right, you have to decide on what it's going to be think about the original content and what you're going to turn it into. So a few other ideas, a podcast to a training video or a webinar type workshop presentation. Another one is something that was originally a video and turning it into a training workbook, I think a webinar or a workshop, or even a YouTube video that you create a really nice workbook to go along with it. I have seen bloggers that I used to like whenever I was first starting out, they would always sell these like seven $14 workbooks that went along with their blog post, maybe it was how to get organized, or how to kind of walk like walk step by step through the processes that they were sharing. But it was a visual representation of the work that they needed to do. It was almost like a homework book, right? So they could do it themselves and have something to show for it at the end. And I'm this type of learner, I don't know if it would be a kinesthetic and a visual learner. But I definitely remember stuff a lot better if I write it down. And I think that there's a good chunk of people out there who have this same type of reaction. So this is something that's still very valuable. So don't disregard the $7 workbook or something that's a super easy training manual, if you want to call it that. Like I'm trying to throw out all the buzzwords for you like to get get the creative juices flowing. But another thing that you can do is combine multiple pieces of content into one where it's not just a one to one transfer. So like this episode today, I mean, I could easily turn this into a $57 workshop, where I go through and I show you step by step, okay, this is how I chose my content. This is how I decided what products I'm going to create. And then I could go through the rest of the steps here with you. And I could really take other pieces of content, maybe other YouTube videos, and I could say, look, I deconstructed this and I use this and I created these other worksheets over here, it doesn't have to be just one podcast episode that I turned into a video you can dig through your archives and say, You know what, this topic paired with this topic would just make like, I mean, it's a friggin bombshell of an episode that we should talk about, let's like I'm gonna put all this together in a training video, I'm gonna have a workbook and boom, I have my mini course that is, you know, it covers all these topics. So don't think it has to just be a one to one transfer. But that is step number two, you're going to decide what kind of product you want to"},{"speaker":"2. Decide what product to create.","startTime":987.93,"endTime":1262.7600000000002,"body":"create."},{"speaker":"3. Choose a platform to sell on.","startTime":1262.7600000000002,"endTime":1522.38,"body":"Step number three, is where it gets a little complex convoluted. And there's lots of opinions about this, but you have to choose a platform to sell on, I have a few different options I'm gonna share with you today, they are not the end all be all, these are just the platforms I have used. They're tried and true. And they're ones that I would recommend to you, right, because we're friends. So I'm sitting here telling you as a friend, I'm not going to recommend a product I've never tried, or I didn't have success with. So if you are looking at creating a product that is going to be a representation of a digital course or even if it's a mini course, I recommend Kajabi or teachable. Now I recommend Kajabi only because there's a good portion of people listening to this that probably have Kajabi for their website and their digital courses. So I would absolutely use Kajabi if you already have it. However, if you don't already have Kajabi there are other options that are a lot more affordable. I never recommend Kajabi to someone that's just getting started because it's a lot more complex and It's a lot more expensive, all right. But if you are interested in Kajabi, I'll have a link in the show notes. I am a partner, I'm an affiliate with them. And I've been using them since let me see, I guess 2020 At this point, I was gonna say 2019. But I think I officially launched in March of 2020. coincidentally enough, but the other one that I recommend that I used in the very beginning in 2018, was I started my very first course on teachable, teachable is still fantastic. I just switched to Kajabi in 2020, because I wanted to do more a little bit more customization, but teachable was great for me just getting started. So that is absolutely an option if you want to have a digital course experience for your product. Another thing to consider is stripe or PayPal for transactions. Now, this is something that you know, I, I could get into all the API's and integrations that you have to use. But at the end of the day, you have to have a medium to accept payments. Like I have stripe, for example, connected to Kajabi. That is what I use for my payment systems. I've used PayPal in the past where you could just put a PayPal button on your website and do a direct transaction that way. Another thing that you can do is convert kits. So I've used ConvertKit, since I'm trying to get all these dates now than he was 2017, which is crazy. I think it was 2017. Whenever I first started using them, maybe it's 2018. I'm thinking November 2017. I think that sounds right. But I have been using them for a long time. And they recently started giving you the ability to have a product like delivery system and make purchases and do all that I still think you have to have a stripe or PayPal account to take transactions. But you could sell things through ConvertKit, which is super, super cool. And I've actually been looking at other ways that I can incorporate ConvertKit to do that. But I mean, there's just there's so many other things. I'm sure you could go watch tons of YouTube videos to see what types of platforms you can use to sell on. But these are ones that I have tried. And like I said, I endorse these, because I've done all of them. The other one that I'll mention is Shopify. So if you do have very simple workbooks or Excel sheets, or things that you've created databases or project plans, like all kinds of different digital products that you want to sell, I've used Shopify in the past, and it worked out great for me as well. It's just not something that I'm super familiar with. I use it for a very short period of time. But again, you have to have some sort of integration like a stripe or PayPal to actually handle those transactions. Okay, two more steps here. The next one, so that was number three that was choose a platform to sell"},{"speaker":"3. Choose a platform to sell on.","startTime":1262.7600000000002,"endTime":1522.38,"body":"on."},{"speaker":"4. Create a promo plan.","startTime":1522.38,"endTime":1524.699,"body":"Number"},{"speaker":"4. Create a promo plan.","startTime":1522.38,"endTime":1524.699,"body":"four is create a promotional"},{"speaker":"4. Create a promo plan.","startTime":1524.7649999999999,"endTime":1528.6080000000002,"body":"plan. All right. And we've"},{"speaker":"4. Create a promo plan.","startTime":1524.7649999999999,"endTime":1528.6080000000002,"body":"talked about selling on here, I"},{"speaker":"4. Create a promo plan.","startTime":1528.674,"endTime":1532.5169999999998,"body":"actually have another fun"},{"speaker":"4. Create a promo plan.","startTime":1528.674,"endTime":1532.5169999999998,"body":"episode coming up around selling"},{"speaker":"4. Create a promo plan.","startTime":1532.5839999999998,"endTime":1536.692,"body":"in your content. So stay tuned,"},{"speaker":"4. Create a promo plan.","startTime":1532.5839999999998,"endTime":1536.692,"body":"that one is coming. But I want"},{"speaker":"4. Create a promo plan.","startTime":1536.7579999999998,"endTime":1540.866,"body":"you to create a promo plan for"},{"speaker":"4. Create a promo plan.","startTime":1536.7579999999998,"endTime":1540.866,"body":"what you are going to sell. And"},{"speaker":"4. Create a promo plan.","startTime":1540.9319999999998,"endTime":1544.444,"body":"you should already feel"},{"speaker":"4. Create a promo plan.","startTime":1540.9319999999998,"endTime":1544.444,"body":"comfortable talking about the"},{"speaker":"4. Create a promo plan.","startTime":1544.511,"endTime":1548.6190000000001,"body":"topic that you're going to be"},{"speaker":"4. Create a promo plan.","startTime":1544.511,"endTime":1548.6190000000001,"body":"selling because you are starting"},{"speaker":"4. Create a promo plan.","startTime":1548.685,"endTime":1552.7269999999999,"body":"with the content you already"},{"speaker":"4. Create a promo plan.","startTime":1548.685,"endTime":1552.7269999999999,"body":"created. Maybe you already had a"},{"speaker":"4. Create a promo plan.","startTime":1552.7930000000001,"endTime":1556.239,"body":"marketing idea for a way that"},{"speaker":"4. Create a promo plan.","startTime":1552.7930000000001,"endTime":1556.239,"body":"you could present this"},{"speaker":"4. Create a promo plan.","startTime":1556.3049999999998,"endTime":1560.3470000000002,"body":"information in front of your"},{"speaker":"4. Create a promo plan.","startTime":1556.3049999999998,"endTime":1560.3470000000002,"body":"audience. But you need to have a"},{"speaker":"4. Create a promo plan.","startTime":1560.413,"endTime":1564.0569999999998,"body":"launch date, when are you"},{"speaker":"4. Create a promo plan.","startTime":1560.413,"endTime":1564.0569999999998,"body":"actually going to launch this"},{"speaker":"4. Create a promo plan.","startTime":1564.1239999999998,"endTime":1568.0990000000002,"body":"digital product that you're"},{"speaker":"4. Create a promo plan.","startTime":1564.1239999999998,"endTime":1568.0990000000002,"body":"creating. What platforms are you"},{"speaker":"4. Create a promo plan.","startTime":1568.1660000000002,"endTime":1572.3400000000001,"body":"going to talk about it on social"},{"speaker":"4. Create a promo plan.","startTime":1568.1660000000002,"endTime":1572.3400000000001,"body":"and your podcast on YouTube in"},{"speaker":"4. Create a promo plan.","startTime":1572.406,"endTime":1576.382,"body":"your email, like where are you"},{"speaker":"4. Create a promo plan.","startTime":1572.406,"endTime":1576.382,"body":"going to promote this product"},{"speaker":"4. Create a promo plan.","startTime":1576.4479999999999,"endTime":1580.556,"body":"that you're going to be selling?"},{"speaker":"4. Create a promo plan.","startTime":1576.4479999999999,"endTime":1580.556,"body":"And then I want you to take a"},{"speaker":"4. Create a promo plan.","startTime":1580.623,"endTime":1584.134,"body":"step back and have that"},{"speaker":"4. Create a promo plan.","startTime":1580.623,"endTime":1584.134,"body":"realistic gut check moment of"},{"speaker":"4. Create a promo plan.","startTime":1584.201,"endTime":1588.1100000000001,"body":"deciding how much time energy"},{"speaker":"4. Create a promo plan.","startTime":1584.201,"endTime":1588.1100000000001,"body":"and effort are you willing to"},{"speaker":"4. Create a promo plan.","startTime":1588.176,"endTime":1592.0859999999998,"body":"put into this launch? Because I"},{"speaker":"4. Create a promo plan.","startTime":1588.176,"endTime":1592.0859999999998,"body":"don't want you spending six"},{"speaker":"4. Create a promo plan.","startTime":1592.152,"endTime":1595.929,"body":"months putting together a"},{"speaker":"4. Create a promo plan.","startTime":1592.152,"endTime":1595.929,"body":"product that is $7 Okay, that's"},{"speaker":"4. Create a promo plan.","startTime":1595.995,"endTime":1600.1689999999999,"body":"just absolutely unrealistic like"},{"speaker":"4. Create a promo plan.","startTime":1595.995,"endTime":1600.1689999999999,"body":"two weeks at max for something"},{"speaker":"4. Create a promo plan.","startTime":1600.2359999999999,"endTime":1604.2109999999998,"body":"that is less than $50 that is"},{"speaker":"4. Create a promo plan.","startTime":1600.2359999999999,"endTime":1604.2109999999998,"body":"truly how I feel about it only"},{"speaker":"4. Create a promo plan.","startTime":1604.2779999999998,"endTime":1608.054,"body":"because step number five right"},{"speaker":"4. Create a promo plan.","startTime":1604.2779999999998,"endTime":1608.054,"body":"that was a short quick one"},{"speaker":"4. Create a promo plan.","startTime":1608.121,"endTime":1611.964,"body":"right? Create a promote a"},{"speaker":"4. Create a promo plan.","startTime":1608.121,"endTime":1611.964,"body":"promotional plan. There we go. I"},{"speaker":"4. Create a promo plan.","startTime":1612.0300000000002,"endTime":1615.9389999999999,"body":"was trying to say promo, and"},{"speaker":"4. Create a promo plan.","startTime":1612.0300000000002,"endTime":1615.9389999999999,"body":"then promote that didn't sound"},{"speaker":"4. Create a promo plan.","startTime":1616.0059999999999,"endTime":1619.9810000000002,"body":"that sounded weird. Create a"},{"speaker":"4. Create a promo plan.","startTime":1616.0059999999999,"endTime":1619.9810000000002,"body":"promotional plan is step number"},{"speaker":"4. Create a promo plan.","startTime":1620.0480000000002,"endTime":1624.2220000000002,"body":"four. I'm going to link to other"},{"speaker":"4. Create a promo plan.","startTime":1620.0480000000002,"endTime":1624.2220000000002,"body":"resources in the show notes on"},{"speaker":"4. Create a promo plan.","startTime":1624.288,"endTime":1628.3960000000002,"body":"selling in your content, other"},{"speaker":"4. Create a promo plan.","startTime":1624.288,"endTime":1628.3960000000002,"body":"podcast episodes, other YouTube"},{"speaker":"4. Create a promo plan.","startTime":1628.4630000000002,"endTime":1632.2399999999998,"body":"videos we've already done to"},{"speaker":"4. Create a promo plan.","startTime":1628.4630000000002,"endTime":1632.2399999999998,"body":"help you be a better seller."},{"speaker":"5. Launch the product into the world.","startTime":1632.2399999999998,"endTime":1925.7289999999998,"body":"But step number five I want you to launch this thing out into the world. Because once that happens, right, you hit your launch date, you start promoting it, it is out into the world, you can start selling it. And then you have that ability to get constructive feedback and make it better. But this is just version 1.0. I don't ever want you thinking, Okay, I'm launching missing out into the world, it absolutely has to be perfect. Otherwise, I can't charge for it. Even if it's only $7, it has to be perfect. Don't do that to yourself. Don't do that to yourself, let it be okay, let it be good enough, and then start selling it, iterate it, and maybe you launch it at a lower price. And then you have plans to sell it for $7 for a few months. And you're like, Okay, I got some feedback, I made a better, I found all my typos that I screwed up on. But now that like now they're gone, I don't feel bad about it, because it was just $7. Now I'm gonna raise the price to $27 or $57, or whatever you're doing with your pricing. But please don't get so caught up in perfectionism, or trying to make sure that it's as good as someone else who's doing something similar out there. Like don't do that to yourself. It's not worth it. I have created at this point, oh, gosh, I just put myself on the spot again, did all these dates earlier now I was gonna say how many products I've created. I think I've created with all of my affiliate promotions, all of my own products, I would say at least 20 courses at this point. Now I say that because I've created mini courses that you may or may not have ever seen. If you haven't bought every single thing that I've ever done. I've created presentations that some of them were free, and some of them I charged for later down the road. Some of them I included in other bonus packages that I've have like, I will own the title of repurposing Queen again, it's one of those I'm just like, can we think of a better one first, like please send in if you have better names, like please, I'm open for suggestions, but I will repurpose the dogmas out of anything. Because I am such a believer and not starting from scratch. I do not start from scratch anymore guys, like at all. When I'm looking at anything, I do not start from scratch, I go back to what I know what I've currently or sorry, what I've previously created for the current thing that I can use it for. And that is how I get started. This is my number one like everything I just share with you. So I said these are the five easiest ways to create your first or next digital product, follow these five steps to get something out into the world. And then guess what the next step is? Wash, rinse, repeat, like do the same thing over and over again. Make it better decide you know what? I did it as a YouTube video that was private. This is another thing we were talking about content earlier the format you could create a private YouTube video keep it super simple. You can have people Venmo you like like I think that everybody overcomplicate things. Let's keep things stupid, simple here. Okay? And it's funny because I feel I felt myself cringe just saying the word stupid because the boys aren't allowed to call them call each other that mouse. I've like we've made it like a four letter word that we they can't call each other stupid. So even whenever I say it, I'm like, Oh, wait, okay, no, I didn't use that. It's not it's not actually I didn't say the F word y'all like calm down. But that's what I felt like whenever I say it. But let's keep things stupid simple around here. So we can make the most out of our content. Because I don't want you to wait a year and a half of creating stuff for for you say you know what, maybe I should make some money with this. Or maybe I should actually turn this into a product. Don't wait that long. Don't wait that long. If you have 20 of something, you have enough, you have four to five really good pieces of content. And there may be some of its mediocre. But I bet you have four to five pieces of content that you're like, I am damn proud to have my name on this. And I think that I could turn this into something where I could charge for it. And that people would be so excited to get the inside scoop or get the deep dive or whatever it is whatever additional value you can add to it. So I'm going to challenge you to look at your content with fresh eyes and asking how can I take this to the next level and create a digital product with this"},{"speaker":"5. Launch the product into the world.","startTime":1632.2399999999998,"endTime":1925.7289999999998,"body":"content?"},{"speaker":"Quick Recap \u0026 Outro","startTime":1925.7289999999998,"endTime":1928.295,"body":"All right,"},{"speaker":"Quick Recap \u0026 Outro","startTime":1925.7289999999998,"endTime":1928.295,"body":"let's do a quick recap. All"},{"speaker":"Quick Recap \u0026 Outro","startTime":1928.3629999999998,"endTime":1932.4830000000002,"body":"right, first and foremost, the"},{"speaker":"Quick Recap \u0026 Outro","startTime":1928.3629999999998,"endTime":1932.4830000000002,"body":"show notes for today's episode"},{"speaker":"Quick Recap \u0026 Outro","startTime":1932.5500000000002,"endTime":1935.1170000000002,"body":"again,"},{"speaker":"Quick Recap \u0026 Outro","startTime":1932.5500000000002,"endTime":1935.1170000000002,"body":"KrystalProffitt.com/episode364."},{"speaker":"Quick Recap \u0026 Outro","startTime":1935.1840000000002,"endTime":1939.304,"body":"Okay, go there, we can do the"},{"speaker":"Quick Recap \u0026 Outro","startTime":1935.1840000000002,"endTime":1939.304,"body":"recap together if you want. But"},{"speaker":"Quick Recap \u0026 Outro","startTime":1939.3719999999998,"endTime":1943.4920000000002,"body":"here are the five steps again,"},{"speaker":"Quick Recap \u0026 Outro","startTime":1939.3719999999998,"endTime":1943.4920000000002,"body":"number one, pick your content."},{"speaker":"Quick Recap \u0026 Outro","startTime":1943.56,"endTime":1947.7469999999998,"body":"Number two, decide what product"},{"speaker":"Quick Recap \u0026 Outro","startTime":1943.56,"endTime":1947.7469999999998,"body":"you're going to create. Number"},{"speaker":"Quick Recap \u0026 Outro","startTime":1947.815,"endTime":1951.935,"body":"three, choose a platform to sell"},{"speaker":"Quick Recap \u0026 Outro","startTime":1947.815,"endTime":1951.935,"body":"on. Number four, create your"},{"speaker":"Quick Recap \u0026 Outro","startTime":1952.002,"endTime":1955.8519999999999,"body":"promotional plan. And number"},{"speaker":"Quick Recap \u0026 Outro","startTime":1952.002,"endTime":1955.8519999999999,"body":"five, launch it out into the"},{"speaker":"Quick Recap \u0026 Outro","startTime":1955.92,"endTime":1959.77,"body":"worlds. This was so fun. I've"},{"speaker":"Quick Recap \u0026 Outro","startTime":1955.92,"endTime":1959.77,"body":"really been wanting to talk"},{"speaker":"Quick Recap \u0026 Outro","startTime":1959.837,"endTime":1963.8899999999999,"body":"about this more, I think that"},{"speaker":"Quick Recap \u0026 Outro","startTime":1959.837,"endTime":1963.8899999999999,"body":"we've been covering a lot more"},{"speaker":"Quick Recap \u0026 Outro","startTime":1963.9569999999999,"endTime":1968.0100000000002,"body":"marketing and selling in your"},{"speaker":"Quick Recap \u0026 Outro","startTime":1963.9569999999999,"endTime":1968.0100000000002,"body":"content. And I have a few more"},{"speaker":"Quick Recap \u0026 Outro","startTime":1968.0770000000002,"endTime":1972.062,"body":"episodes coming up, where we're"},{"speaker":"Quick Recap \u0026 Outro","startTime":1968.0770000000002,"endTime":1972.062,"body":"gonna dive even deeper into"},{"speaker":"Quick Recap \u0026 Outro","startTime":1972.13,"endTime":1976.453,"body":"selling in your content, how to"},{"speaker":"Quick Recap \u0026 Outro","startTime":1972.13,"endTime":1976.453,"body":"make it even better, and some of"},{"speaker":"Quick Recap \u0026 Outro","startTime":1976.52,"endTime":1980.6399999999999,"body":"the mistakes that some of you"},{"speaker":"Quick Recap \u0026 Outro","startTime":1976.52,"endTime":1980.6399999999999,"body":"are making, that we're going to"},{"speaker":"Quick Recap \u0026 Outro","startTime":1980.708,"endTime":1984.355,"body":"rectify, so you can start"},{"speaker":"Quick Recap \u0026 Outro","startTime":1980.708,"endTime":1984.355,"body":"selling more in your content"},{"speaker":"Quick Recap \u0026 Outro","startTime":1984.4230000000002,"endTime":1988.408,"body":"with confidence. That's all I"},{"speaker":"Quick Recap \u0026 Outro","startTime":1984.4230000000002,"endTime":1988.408,"body":"have for you today. So again,"},{"speaker":"Quick Recap \u0026 Outro","startTime":1988.475,"endTime":1991.5149999999999,"body":"one more time show notes for"},{"speaker":"Quick Recap \u0026 Outro","startTime":1988.475,"endTime":1991.5149999999999,"body":"today's episode,"},{"speaker":"Quick Recap \u0026 Outro","startTime":1991.5819999999999,"endTime":1995.837,"body":"KrystalProffitt.com/episode364."},{"speaker":"Quick Recap \u0026 Outro","startTime":1991.5819999999999,"endTime":1995.837,"body":"Go check out everything that we"},{"speaker":"Quick Recap \u0026 Outro","startTime":1995.9050000000002,"endTime":1999.8220000000001,"body":"learned here today, as well as"},{"speaker":"Quick Recap \u0026 Outro","startTime":1995.9050000000002,"endTime":1999.8220000000001,"body":"the other resources and I'm"},{"speaker":"Quick Recap \u0026 Outro","startTime":1999.8899999999999,"endTime":2004.145,"body":"gonna link to make sure if you"},{"speaker":"Quick Recap \u0026 Outro","startTime":1999.8899999999999,"endTime":2004.145,"body":"have not already to subscribe or"},{"speaker":"Quick Recap \u0026 Outro","startTime":2004.2130000000002,"endTime":2008.603,"body":"follow the podcast, wherever you"},{"speaker":"Quick Recap \u0026 Outro","startTime":2004.2130000000002,"endTime":2008.603,"body":"are listening, take a screenshot"},{"speaker":"Quick Recap \u0026 Outro","startTime":2008.67,"endTime":2012.926,"body":"and please tag me on Instagram,"},{"speaker":"Quick Recap \u0026 Outro","startTime":2008.67,"endTime":2012.926,"body":"like tag me in your stories and"},{"speaker":"Quick Recap \u0026 Outro","startTime":2012.993,"endTime":2016.978,"body":"let me know what you found"},{"speaker":"Quick Recap \u0026 Outro","startTime":2012.993,"endTime":2016.978,"body":"helpful about today's episode or"},{"speaker":"Quick Recap \u0026 Outro","startTime":2017.0459999999998,"endTime":2021.098,"body":"what else you want to know about"},{"speaker":"Quick Recap \u0026 Outro","startTime":2017.0459999999998,"endTime":2021.098,"body":"selling in your content. If"},{"speaker":"Quick Recap \u0026 Outro","startTime":2021.1660000000002,"endTime":2025.016,"body":"you're like, Oh, you talked"},{"speaker":"Quick Recap \u0026 Outro","startTime":2021.1660000000002,"endTime":2025.016,"body":"about this one thing, but you"},{"speaker":"Quick Recap \u0026 Outro","startTime":2025.083,"endTime":2029.406,"body":"barely touched on it and I want"},{"speaker":"Quick Recap \u0026 Outro","startTime":2025.083,"endTime":2029.406,"body":"to know more about it. Send me a"},{"speaker":"Quick Recap \u0026 Outro","startTime":2029.473,"endTime":2033.5259999999998,"body":"DM please send me an email let"},{"speaker":"Quick Recap \u0026 Outro","startTime":2029.473,"endTime":2033.5259999999998,"body":"me know what is on your mind."},{"speaker":"Quick Recap \u0026 Outro","startTime":2033.5929999999998,"endTime":2037.511,"body":"Because this is how we keep"},{"speaker":"Quick Recap \u0026 Outro","startTime":2033.5929999999998,"endTime":2037.511,"body":"churning out better and better"},{"speaker":"Quick Recap \u0026 Outro","startTime":2037.578,"endTime":2041.6309999999999,"body":"content here. It is a constant"},{"speaker":"Quick Recap \u0026 Outro","startTime":2037.578,"endTime":2041.6309999999999,"body":"evolution. And I'm so excited"},{"speaker":"Quick Recap \u0026 Outro","startTime":2041.699,"endTime":2045.7510000000002,"body":"that you are here for the ride."},{"speaker":"Quick Recap \u0026 Outro","startTime":2041.699,"endTime":2045.7510000000002,"body":"I really appreciate each and"},{"speaker":"Quick Recap \u0026 Outro","startTime":2045.819,"endTime":2049.804,"body":"every one of you that listen to"},{"speaker":"Quick Recap \u0026 Outro","startTime":2045.819,"endTime":2049.804,"body":"the Prophet Podcast. I'm so"},{"speaker":"Quick Recap \u0026 Outro","startTime":2049.871,"endTime":2054.126,"body":"grateful that you are here with"},{"speaker":"Quick Recap \u0026 Outro","startTime":2049.871,"endTime":2054.126,"body":"me today. But that's all I have"},{"speaker":"Quick Recap \u0026 Outro","startTime":2054.194,"endTime":2058.517,"body":"for you. So as always remember,"},{"speaker":"Quick Recap \u0026 Outro","startTime":2054.194,"endTime":2058.517,"body":"keep it up. We all have to start"},{"speaker":"Quick Recap \u0026 Outro","startTime":2058.584,"endTime":2059.26,"body":"somewhere."}]}