{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.33,"endTime":141.78,"body":"I love a reunion. Right?"},{"speaker":"Intro","startTime":135.33,"endTime":141.78,"body":"Like, did you love the friends"},{"speaker":"Intro","startTime":141.78,"endTime":147.18,"body":"reunion that they did? I mean,"},{"speaker":"Intro","startTime":141.78,"endTime":147.18,"body":"it was so good. I loved how, you"},{"speaker":"Intro","startTime":147.18,"endTime":151.02,"body":"know, it was so nostalgic. I"},{"speaker":"Intro","startTime":147.18,"endTime":151.02,"body":"cried. I mean, come on, I'm so"},{"speaker":"Intro","startTime":151.02,"endTime":154.8,"body":"embarrassed. But whatever, I"},{"speaker":"Intro","startTime":151.02,"endTime":154.8,"body":"cried at just so many different"},{"speaker":"Intro","startTime":154.8,"endTime":158.58,"body":"things, because the actors were"},{"speaker":"Intro","startTime":154.8,"endTime":158.58,"body":"overwhelmed by things. And it"},{"speaker":"Intro","startTime":158.58,"endTime":163.95,"body":"was just it was so beautiful to"},{"speaker":"Intro","startTime":158.58,"endTime":163.95,"body":"see them revisit this nostalgic,"},{"speaker":"Intro","startTime":163.98000000000002,"endTime":168.72,"body":"I mean pop culture phenomenon"},{"speaker":"Intro","startTime":163.98000000000002,"endTime":168.72,"body":"that lives in American history"},{"speaker":"Intro","startTime":168.72,"endTime":171.57,"body":"of like the greatest show of all"},{"speaker":"Intro","startTime":168.72,"endTime":171.57,"body":"time, let's just be honest,"},{"speaker":"Intro","startTime":171.57,"endTime":174.51,"body":"like, it's so incredible. I love"},{"speaker":"Intro","startTime":171.57,"endTime":174.51,"body":"friends, love, love, love it."},{"speaker":"Intro","startTime":174.9,"endTime":179.04000000000002,"body":"And I just love the idea of"},{"speaker":"Intro","startTime":174.9,"endTime":179.04000000000002,"body":"these people that haven't seen"},{"speaker":"Intro","startTime":179.04000000000002,"endTime":182.67000000000002,"body":"each other in a while getting"},{"speaker":"Intro","startTime":179.04000000000002,"endTime":182.67000000000002,"body":"back together and reminiscing"},{"speaker":"Intro","startTime":182.7,"endTime":186.99,"body":"about all the good old days."},{"speaker":"Intro","startTime":182.7,"endTime":186.99,"body":"Well, that's a little bit about"},{"speaker":"Intro","startTime":187.02,"endTime":190.38,"body":"today's guests. And I'm so"},{"speaker":"Intro","startTime":187.02,"endTime":190.38,"body":"excited to share with you"},{"speaker":"Intro","startTime":190.38,"endTime":197.04000000000002,"body":"because we have someone that has"},{"speaker":"Intro","startTime":190.38,"endTime":197.04000000000002,"body":"literally been a part of my"},{"speaker":"Intro","startTime":197.04000000000002,"endTime":202.05,"body":"podcasting journey from day one."},{"speaker":"Intro","startTime":197.04000000000002,"endTime":202.05,"body":"And we have such a special bond"},{"speaker":"Intro","startTime":202.05,"endTime":206.28,"body":"like such a cool connection. And"},{"speaker":"Intro","startTime":202.05,"endTime":206.28,"body":"I'm so grateful that Travis"},{"speaker":"Intro","startTime":206.28,"endTime":211.56,"body":"Allbritton is coming back on the"},{"speaker":"Intro","startTime":206.28,"endTime":211.56,"body":"show today. So Travis has been"},{"speaker":"Intro","startTime":211.56,"endTime":215.55,"body":"somebody, like I said, from the"},{"speaker":"Intro","startTime":211.56,"endTime":215.55,"body":"very beginning, I remember when"},{"speaker":"Intro","startTime":215.57999999999998,"endTime":218.7,"body":"I first got started, and y'all"},{"speaker":"Intro","startTime":215.57999999999998,"endTime":218.7,"body":"can go back and listen to I'm"},{"speaker":"Intro","startTime":218.7,"endTime":222.87,"body":"gonna link in the show notes to"},{"speaker":"Intro","startTime":218.7,"endTime":222.87,"body":"the original interview that I"},{"speaker":"Intro","startTime":222.87,"endTime":227.82,"body":"did with Travis. And I want you"},{"speaker":"Intro","startTime":222.87,"endTime":227.82,"body":"to go listen to Krystal like"},{"speaker":"Intro","startTime":227.85000000000002,"endTime":232.2,"body":"baby podcast or baby content"},{"speaker":"Intro","startTime":227.85000000000002,"endTime":232.2,"body":"creator. And I had all the"},{"speaker":"Intro","startTime":232.2,"endTime":236.19,"body":"questions for him. And I"},{"speaker":"Intro","startTime":232.2,"endTime":236.19,"body":"actually, I'm laughing at it"},{"speaker":"Intro","startTime":236.19,"endTime":241.26,"body":"because I remember when the"},{"speaker":"Intro","startTime":236.19,"endTime":241.26,"body":"Facebook group for Buzzsprout"},{"speaker":"Intro","startTime":241.32,"endTime":246.09,"body":"was around 2000 people. And"},{"speaker":"Intro","startTime":241.32,"endTime":246.09,"body":"Travis was the one that was, you"},{"speaker":"Intro","startTime":246.09,"endTime":249.51,"body":"know, admitting people answering"},{"speaker":"Intro","startTime":246.09,"endTime":249.51,"body":"questions like he was running"},{"speaker":"Intro","startTime":249.51,"endTime":253.29000000000002,"body":"the whole thing. He was the head"},{"speaker":"Intro","startTime":249.51,"endTime":253.29000000000002,"body":"of content at Buzzsprout for a"},{"speaker":"Intro","startTime":253.29000000000002,"endTime":258.36,"body":"long time, like you will"},{"speaker":"Intro","startTime":253.29000000000002,"endTime":258.36,"body":"instantaneously know His voice."},{"speaker":"Intro","startTime":258.39,"endTime":263.1,"body":"If you have listened to any"},{"speaker":"Intro","startTime":258.39,"endTime":263.1,"body":"episodes of Buzz cast, which is"},{"speaker":"Intro","startTime":263.1,"endTime":266.61,"body":"Buzz sprouts podcast, or watch"},{"speaker":"Intro","startTime":263.1,"endTime":266.61,"body":"their content on YouTube. You're"},{"speaker":"Intro","startTime":266.61,"endTime":269.73,"body":"gonna like oh my gosh, yeah, I"},{"speaker":"Intro","startTime":266.61,"endTime":269.73,"body":"know exactly who Travis is. But"},{"speaker":"Intro","startTime":269.73,"endTime":274.56,"body":"Travis is actually doing"},{"speaker":"Intro","startTime":269.73,"endTime":274.56,"body":"something brand new, that I am"},{"speaker":"Intro","startTime":274.56,"endTime":277.56,"body":"so thrilled about whenever he"},{"speaker":"Intro","startTime":274.56,"endTime":277.56,"body":"told me what he was doing. I was"},{"speaker":"Intro","startTime":277.56,"endTime":281.22,"body":"like, this is incredible for"},{"speaker":"Intro","startTime":277.56,"endTime":281.22,"body":"you, and I just cannot wait to"},{"speaker":"Intro","startTime":281.22,"endTime":285.39,"body":"share it. But Travis is now"},{"speaker":"Intro","startTime":281.22,"endTime":285.39,"body":"today the host of honest"},{"speaker":"Intro","startTime":285.39,"endTime":288.78,"body":"marketing, which is a podcast"},{"speaker":"Intro","startTime":285.39,"endTime":288.78,"body":"dedicated to teaching business"},{"speaker":"Intro","startTime":288.78,"endTime":292.28999999999996,"body":"owners and entrepreneurs proven"},{"speaker":"Intro","startTime":288.78,"endTime":292.28999999999996,"body":"strategies to grow their"},{"speaker":"Intro","startTime":292.28999999999996,"endTime":297.03,"body":"business without selling their"},{"speaker":"Intro","startTime":292.28999999999996,"endTime":297.03,"body":"soul. He also is the founder of"},{"speaker":"Intro","startTime":297.03,"endTime":301.17,"body":"honest podcast, a full service"},{"speaker":"Intro","startTime":297.03,"endTime":301.17,"body":"podcast production agency that"},{"speaker":"Intro","startTime":301.17,"endTime":305.03999999999996,"body":"specializes in high quality"},{"speaker":"Intro","startTime":301.17,"endTime":305.03999999999996,"body":"video podcasts for distribution"},{"speaker":"Intro","startTime":305.19,"endTime":309.96000000000004,"body":"on YouTube, Apple podcast and"},{"speaker":"Intro","startTime":305.19,"endTime":309.96000000000004,"body":"Spotify. So without further ado,"},{"speaker":"Intro","startTime":309.99,"endTime":314.64,"body":"here is my conversation with"},{"speaker":"Intro","startTime":309.99,"endTime":314.64,"body":"Travis. Let's get right to it."},{"speaker":"Intro","startTime":314.78999999999996,"endTime":318.81,"body":"Welcome to the Prophet podcast"},{"speaker":"Intro","startTime":314.78999999999996,"endTime":318.81,"body":"where we teach you how to start"},{"speaker":"Intro","startTime":318.81,"endTime":322.59000000000003,"body":"launch and market your content"},{"speaker":"Intro","startTime":318.81,"endTime":322.59000000000003,"body":"with confidence. I'm your host,"},{"speaker":"Intro","startTime":322.62,"endTime":325.53,"body":"Krystal Proffitt, and I'm so"},{"speaker":"Intro","startTime":322.62,"endTime":325.53,"body":"excited that you're here. Thanks"},{"speaker":"Intro","startTime":325.53,"endTime":327.99,"body":"for hanging out with me today."},{"speaker":"Intro","startTime":325.53,"endTime":327.99,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":327.99,"endTime":332.01,"body":"figure out the world of content"},{"speaker":"Intro","startTime":327.99,"endTime":332.01,"body":"creation, this is the show that"},{"speaker":"Intro","startTime":332.01,"endTime":335.67,"body":"will help be your time saving"},{"speaker":"Intro","startTime":332.01,"endTime":335.67,"body":"shortcut. So let's get right to"},{"speaker":"Intro","startTime":335.67,"endTime":343.56,"body":"it, shall we? All right, Prophet"},{"speaker":"Intro","startTime":335.67,"endTime":343.56,"body":"podcast listeners, we have a"},{"speaker":"Intro","startTime":343.56,"endTime":348.27,"body":"very special guest today we have"},{"speaker":"Intro","startTime":343.56,"endTime":348.27,"body":"Travis in the house. Welcome to"},{"speaker":"Intro","startTime":348.27,"endTime":349.71000000000004,"body":"the show, Travis."},{"speaker":"Travis Albritton","startTime":350.15999999999997,"endTime":352.23,"body":"Thanks for"},{"speaker":"Travis Albritton","startTime":350.15999999999997,"endTime":352.23,"body":"having me. Excited to be here."},{"speaker":"Krystal Proffitt","startTime":352.65,"endTime":354.99,"body":"Yeah, so this"},{"speaker":"Krystal Proffitt","startTime":352.65,"endTime":354.99,"body":"is actually I was trying to"},{"speaker":"Krystal Proffitt","startTime":354.99,"endTime":360.51,"body":"think back. You guessed it on"},{"speaker":"Krystal Proffitt","startTime":354.99,"endTime":360.51,"body":"the show when it was the rookie"},{"speaker":"Krystal Proffitt","startTime":360.51,"endTime":364.47,"body":"life like way back when and then"},{"speaker":"Krystal Proffitt","startTime":360.51,"endTime":364.47,"body":"you came on the show. Again, one"},{"speaker":"Krystal Proffitt","startTime":364.47,"endTime":367.83000000000004,"body":"of those the profit podcast I"},{"speaker":"Krystal Proffitt","startTime":364.47,"endTime":367.83000000000004,"body":"was thinking or maybe I'm"},{"speaker":"Krystal Proffitt","startTime":367.83000000000004,"endTime":369.63,"body":"thinking it could have been, I"},{"speaker":"Krystal Proffitt","startTime":367.83000000000004,"endTime":369.63,"body":"don't know, we're gonna link to"},{"speaker":"Krystal Proffitt","startTime":369.63,"endTime":373.28999999999996,"body":"all the previous episodes of"},{"speaker":"Krystal Proffitt","startTime":369.63,"endTime":373.28999999999996,"body":"Travis because he is somebody"},{"speaker":"Krystal Proffitt","startTime":373.28999999999996,"endTime":377.43,"body":"that you've been there since the"},{"speaker":"Krystal Proffitt","startTime":373.28999999999996,"endTime":377.43,"body":"beginning of my journey, like in"},{"speaker":"Krystal Proffitt","startTime":377.43,"endTime":380.15999999999997,"body":"a really profound way. And I'm"},{"speaker":"Krystal Proffitt","startTime":377.43,"endTime":380.15999999999997,"body":"gonna embarrass you for a second"},{"speaker":"Krystal Proffitt","startTime":380.4,"endTime":383.22,"body":"because I can because it's"},{"speaker":"Krystal Proffitt","startTime":380.4,"endTime":383.22,"body":"because it's my show and I'm in"},{"speaker":"Krystal Proffitt","startTime":383.22,"endTime":390.18,"body":"the host teachers point. Okay."},{"speaker":"Krystal Proffitt","startTime":383.22,"endTime":390.18,"body":"Travis helped me tremendously in"},{"speaker":"Krystal Proffitt","startTime":390.18,"endTime":393.45,"body":"the very beginning. So we're"},{"speaker":"Krystal Proffitt","startTime":390.18,"endTime":393.45,"body":"going to make us feel old, this"},{"speaker":"Krystal Proffitt","startTime":393.45,"endTime":397.35,"body":"2018 When I got started, Travis"},{"speaker":"Krystal Proffitt","startTime":393.45,"endTime":397.35,"body":"answered all of my annoying"},{"speaker":"Krystal Proffitt","startTime":397.35,"endTime":403.05,"body":"questions with so much patience"},{"speaker":"Krystal Proffitt","startTime":397.35,"endTime":403.05,"body":"and so much just generosity. And"},{"speaker":"Krystal Proffitt","startTime":403.05,"endTime":406.02,"body":"I have to say thank you so much,"},{"speaker":"Krystal Proffitt","startTime":403.05,"endTime":406.02,"body":"because we would not be sitting"},{"speaker":"Krystal Proffitt","startTime":406.02,"endTime":409.05,"body":"here today, talking about all"},{"speaker":"Krystal Proffitt","startTime":406.02,"endTime":409.05,"body":"the fun things we're going to"},{"speaker":"Krystal Proffitt","startTime":409.05,"endTime":412.71,"body":"talk about. So thank you so much"},{"speaker":"Krystal Proffitt","startTime":409.05,"endTime":412.71,"body":"for always encouraging me and"},{"speaker":"Krystal Proffitt","startTime":412.71,"endTime":416.01,"body":"being part of this journey. So I"},{"speaker":"Krystal Proffitt","startTime":412.71,"endTime":416.01,"body":"couldn't let this episode go any"},{"speaker":"Krystal Proffitt","startTime":416.01,"endTime":419.01,"body":"farther without getting that off"},{"speaker":"Krystal Proffitt","startTime":416.01,"endTime":419.01,"body":"my chest. So sincerely, thank"},{"speaker":"Krystal Proffitt","startTime":419.01,"endTime":419.85,"body":"you so much."},{"speaker":"Travis Albritton","startTime":420.12,"endTime":421.5,"body":"Oh, that means"},{"speaker":"Travis Albritton","startTime":420.12,"endTime":421.5,"body":"a lot. Thank you so much,"},{"speaker":"Travis Albritton","startTime":421.5,"endTime":425.46,"body":"Krystal, glad glad that I can"},{"speaker":"Travis Albritton","startTime":421.5,"endTime":425.46,"body":"just be one of the people on the"},{"speaker":"Travis Albritton","startTime":425.46,"endTime":427.56,"body":"path to your greatness and all"},{"speaker":"Krystal Proffitt","startTime":428.61,"endTime":431.67,"body":"your greatness"},{"speaker":"Krystal Proffitt","startTime":428.61,"endTime":431.67,"body":"to your world domination. So"},{"speaker":"Krystal Proffitt","startTime":431.67,"endTime":436.62,"body":"happy well If anybody is"},{"speaker":"Krystal Proffitt","startTime":431.67,"endTime":436.62,"body":"listening, and you're like,"},{"speaker":"Krystal Proffitt","startTime":436.92,"endTime":440.19,"body":"Travis voice sounds really"},{"speaker":"Krystal Proffitt","startTime":436.92,"endTime":440.19,"body":"familiar, it's because you would"},{"speaker":"Krystal Proffitt","startTime":440.19,"endTime":445.65,"body":"have heard him here on the show,"},{"speaker":"Krystal Proffitt","startTime":440.19,"endTime":445.65,"body":"or on other podcast, or possibly"},{"speaker":"Krystal Proffitt","startTime":445.71,"endTime":448.77,"body":"a YouTube channel that you're"},{"speaker":"Krystal Proffitt","startTime":445.71,"endTime":448.77,"body":"all familiar with, because I"},{"speaker":"Krystal Proffitt","startTime":448.77,"endTime":454.23,"body":"reference it all the time. But"},{"speaker":"Krystal Proffitt","startTime":448.77,"endTime":454.23,"body":"Travis is coming to us, not for"},{"speaker":"Krystal Proffitt","startTime":454.23,"endTime":459.0,"body":"Buzzsprout. Today, Travis is"},{"speaker":"Krystal Proffitt","startTime":454.23,"endTime":459.0,"body":"coming on a brand new adventure"},{"speaker":"Krystal Proffitt","startTime":459.03000000000003,"endTime":461.85,"body":"that he has started. And I"},{"speaker":"Krystal Proffitt","startTime":459.03000000000003,"endTime":461.85,"body":"cannot wait to talk all about"},{"speaker":"Krystal Proffitt","startTime":461.85,"endTime":465.54,"body":"it, because he has a brand new"},{"speaker":"Krystal Proffitt","startTime":461.85,"endTime":465.54,"body":"show called Honest marketing."},{"speaker":"Krystal Proffitt","startTime":466.05,"endTime":469.77,"body":"And I just have to know, where"},{"speaker":"Krystal Proffitt","startTime":466.05,"endTime":469.77,"body":"did this come from, I have a"},{"speaker":"Krystal Proffitt","startTime":469.77,"endTime":473.31,"body":"feeling as a marketer, there was"},{"speaker":"Krystal Proffitt","startTime":469.77,"endTime":473.31,"body":"a deep need that you were"},{"speaker":"Krystal Proffitt","startTime":473.31,"endTime":476.19,"body":"seeing. And I just, I have to"},{"speaker":"Krystal Proffitt","startTime":473.31,"endTime":476.19,"body":"know, I have to know where this"},{"speaker":"Krystal Proffitt","startTime":476.19,"endTime":477.12,"body":"idea came from."},{"speaker":"Travis Albritton","startTime":477.36,"endTime":480.03000000000003,"body":"Sure. So I'll"},{"speaker":"Travis Albritton","startTime":477.36,"endTime":480.03000000000003,"body":"share that the fun piece of the"},{"speaker":"Travis Albritton","startTime":480.03000000000003,"endTime":483.18,"body":"story, and then I'll break down"},{"speaker":"Travis Albritton","startTime":480.03000000000003,"endTime":483.18,"body":"the strategy of it as well."},{"speaker":"Travis Albritton","startTime":483.87,"endTime":486.36,"body":"Awesome, because I know that'll"},{"speaker":"Travis Albritton","startTime":483.87,"endTime":486.36,"body":"be really relevant and helpful"},{"speaker":"Travis Albritton","startTime":486.36,"endTime":489.27,"body":"for all your listeners. So I"},{"speaker":"Travis Albritton","startTime":486.36,"endTime":489.27,"body":"think, being in the marketing"},{"speaker":"Travis Albritton","startTime":489.27,"endTime":492.09000000000003,"body":"space, and doing content"},{"speaker":"Travis Albritton","startTime":489.27,"endTime":492.09000000000003,"body":"marketing for Buzzsprout, for"},{"speaker":"Travis Albritton","startTime":492.09000000000003,"endTime":495.93,"body":"four years, doing digital"},{"speaker":"Travis Albritton","startTime":492.09000000000003,"endTime":495.93,"body":"marketing for six or seven, you"},{"speaker":"Travis Albritton","startTime":495.93,"endTime":500.79,"body":"see a lot of advice. And you see"},{"speaker":"Travis Albritton","startTime":495.93,"endTime":500.79,"body":"a lot of trends, okay. And so a"},{"speaker":"Travis Albritton","startTime":500.79,"endTime":504.3,"body":"lot of the advice tends to be"},{"speaker":"Travis Albritton","startTime":500.79,"endTime":504.3,"body":"towards the entrepreneur,"},{"speaker":"Travis Albritton","startTime":504.51,"endTime":507.36,"body":"because just practically, that's"},{"speaker":"Travis Albritton","startTime":504.51,"endTime":507.36,"body":"the person that's spending money"},{"speaker":"Travis Albritton","startTime":507.36,"endTime":510.3,"body":"on the software or the tool, the"},{"speaker":"Travis Albritton","startTime":507.36,"endTime":510.3,"body":"course to get the results they"},{"speaker":"Travis Albritton","startTime":510.3,"endTime":514.8,"body":"want, which is how do we make"},{"speaker":"Travis Albritton","startTime":510.3,"endTime":514.8,"body":"more money online. But rarely is"},{"speaker":"Travis Albritton","startTime":514.8,"endTime":518.46,"body":"the advice, what's in the best"},{"speaker":"Travis Albritton","startTime":514.8,"endTime":518.46,"body":"interests of your customers of"},{"speaker":"Travis Albritton","startTime":518.46,"endTime":520.74,"body":"the people buying that course of"},{"speaker":"Travis Albritton","startTime":518.46,"endTime":520.74,"body":"the people going through your"},{"speaker":"Travis Albritton","startTime":520.74,"endTime":526.23,"body":"funnel, experiencing your"},{"speaker":"Travis Albritton","startTime":520.74,"endTime":526.23,"body":"website. And I was just kind of"},{"speaker":"Travis Albritton","startTime":526.23,"endTime":528.5699999999999,"body":"like fed up that there wasn't"},{"speaker":"Travis Albritton","startTime":526.23,"endTime":528.5699999999999,"body":"more resources out there talking"},{"speaker":"Travis Albritton","startTime":528.5699999999999,"endTime":530.85,"body":"about how to actually mark it"},{"speaker":"Travis Albritton","startTime":528.5699999999999,"endTime":530.85,"body":"with integrity, because it's"},{"speaker":"Travis Albritton","startTime":530.85,"endTime":533.88,"body":"totally possible. And you"},{"speaker":"Travis Albritton","startTime":530.85,"endTime":533.88,"body":"actually make more money, if"},{"speaker":"Travis Albritton","startTime":533.9100000000001,"endTime":535.8299999999999,"body":"people feel like they can trust"},{"speaker":"Travis Albritton","startTime":533.9100000000001,"endTime":535.8299999999999,"body":"you, and that you're not just"},{"speaker":"Travis Albritton","startTime":535.8299999999999,"endTime":538.0799999999999,"body":"trying to screw them over all"},{"speaker":"Travis Albritton","startTime":535.8299999999999,"endTime":538.0799999999999,"body":"the time. And so that's where"},{"speaker":"Travis Albritton","startTime":538.0799999999999,"endTime":542.52,"body":"the idea for honest marketing"},{"speaker":"Travis Albritton","startTime":538.0799999999999,"endTime":542.52,"body":"came from was, let's just start"},{"speaker":"Travis Albritton","startTime":542.6700000000001,"endTime":545.49,"body":"highlighting the people that are"},{"speaker":"Travis Albritton","startTime":542.6700000000001,"endTime":545.49,"body":"doing this the right way, that"},{"speaker":"Travis Albritton","startTime":545.49,"endTime":547.77,"body":"are building businesses the"},{"speaker":"Travis Albritton","startTime":545.49,"endTime":547.77,"body":"right way on top of integrity"},{"speaker":"Travis Albritton","startTime":547.77,"endTime":552.27,"body":"and values, and really breaking"},{"speaker":"Travis Albritton","startTime":547.77,"endTime":552.27,"body":"down the systems and processes"},{"speaker":"Travis Albritton","startTime":552.27,"endTime":556.02,"body":"that businesses can use. And"},{"speaker":"Travis Albritton","startTime":552.27,"endTime":556.02,"body":"marketers can use in order to"},{"speaker":"Travis Albritton","startTime":556.14,"endTime":559.3199999999999,"body":"get similar results that they"},{"speaker":"Travis Albritton","startTime":556.14,"endTime":559.3199999999999,"body":"would in a performance or you"},{"speaker":"Travis Albritton","startTime":559.3199999999999,"endTime":563.31,"body":"know, pay per click model, but"},{"speaker":"Travis Albritton","startTime":559.3199999999999,"endTime":563.31,"body":"with a more holistic service"},{"speaker":"Travis Albritton","startTime":563.31,"endTime":565.98,"body":"oriented approach towards your"},{"speaker":"Travis Albritton","startTime":563.31,"endTime":565.98,"body":"clients and your customers. And"},{"speaker":"Travis Albritton","startTime":565.98,"endTime":568.89,"body":"so you're thinking about your"},{"speaker":"Travis Albritton","startTime":565.98,"endTime":568.89,"body":"brand, and what people know you"},{"speaker":"Travis Albritton","startTime":568.89,"endTime":571.6800000000001,"body":"for and the reputation you have"},{"speaker":"Travis Albritton","startTime":568.89,"endTime":571.6800000000001,"body":"in the space. And you're"},{"speaker":"Travis Albritton","startTime":571.6800000000001,"endTime":573.78,"body":"thinking about how to actually"},{"speaker":"Travis Albritton","startTime":571.6800000000001,"endTime":573.78,"body":"do good in the world with your"},{"speaker":"Travis Albritton","startTime":573.78,"endTime":576.78,"body":"podcasts. It's not just about"},{"speaker":"Travis Albritton","startTime":573.78,"endTime":576.78,"body":"making money, but it's about"},{"speaker":"Travis Albritton","startTime":576.81,"endTime":578.9100000000001,"body":"doing something that's"},{"speaker":"Travis Albritton","startTime":576.81,"endTime":578.9100000000001,"body":"worthwhile. And so that's where"},{"speaker":"Travis Albritton","startTime":578.9100000000001,"endTime":582.3299999999999,"body":"the spark came from, just like"},{"speaker":"Travis Albritton","startTime":578.9100000000001,"endTime":582.3299999999999,"body":"this desire to say, You know"},{"speaker":"Travis Albritton","startTime":582.3299999999999,"endTime":584.5799999999999,"body":"what we're going to, we're going"},{"speaker":"Travis Albritton","startTime":582.3299999999999,"endTime":584.5799999999999,"body":"to shift the narrative here,"},{"speaker":"Travis Albritton","startTime":584.6700000000001,"endTime":587.49,"body":"it's not just going to be about"},{"speaker":"Travis Albritton","startTime":584.6700000000001,"endTime":587.49,"body":"how do we increase your opt in"},{"speaker":"Travis Albritton","startTime":587.49,"endTime":591.69,"body":"rate by 2%, by creating some"},{"speaker":"Travis Albritton","startTime":587.49,"endTime":591.69,"body":"fake scarcity and a countdown"},{"speaker":"Travis Albritton","startTime":591.69,"endTime":595.26,"body":"timer that doesn't do anything"},{"speaker":"Travis Albritton","startTime":591.69,"endTime":595.26,"body":"to try and get people to get you"},{"speaker":"Travis Albritton","startTime":595.29,"endTime":597.1800000000001,"body":"the credit card before they even"},{"speaker":"Travis Albritton","startTime":595.29,"endTime":597.1800000000001,"body":"know that they weren't the"},{"speaker":"Travis Albritton","startTime":597.1800000000001,"endTime":600.72,"body":"thing? Like, let's just get rid"},{"speaker":"Travis Albritton","startTime":597.1800000000001,"endTime":600.72,"body":"of all that and go back to how"},{"speaker":"Travis Albritton","startTime":600.72,"endTime":603.4200000000001,"body":"do you solve real problems for"},{"speaker":"Travis Albritton","startTime":600.72,"endTime":603.4200000000001,"body":"people in their lives, and help"},{"speaker":"Travis Albritton","startTime":603.4200000000001,"endTime":606.63,"body":"them feel seen and heard, and"},{"speaker":"Travis Albritton","startTime":603.4200000000001,"endTime":606.63,"body":"that they can trust you to take"},{"speaker":"Travis Albritton","startTime":606.63,"endTime":609.3,"body":"care of them in the journey,"},{"speaker":"Travis Albritton","startTime":606.63,"endTime":609.3,"body":"like, let's just get back to"},{"speaker":"Travis Albritton","startTime":609.3,"endTime":614.19,"body":"that. And so that's really what"},{"speaker":"Travis Albritton","startTime":609.3,"endTime":614.19,"body":"it is. But in a online world, so"},{"speaker":"Travis Albritton","startTime":614.22,"endTime":616.71,"body":"breaking down content marketing,"},{"speaker":"Travis Albritton","startTime":614.22,"endTime":616.71,"body":"digital marketing, paid ads,"},{"speaker":"Travis Albritton","startTime":616.71,"endTime":621.03,"body":"campaigns, all that stuff."},{"speaker":"Travis Albritton","startTime":616.71,"endTime":621.03,"body":"Strategically, why it makes"},{"speaker":"Travis Albritton","startTime":621.03,"endTime":624.69,"body":"sense for me to do this podcast"},{"speaker":"Travis Albritton","startTime":621.03,"endTime":624.69,"body":"because being at Buzzsprout, and"},{"speaker":"Travis Albritton","startTime":624.69,"endTime":628.6800000000001,"body":"be in the podcasting world, you"},{"speaker":"Travis Albritton","startTime":624.69,"endTime":628.6800000000001,"body":"know, there's never a lack of"},{"speaker":"Travis Albritton","startTime":628.6800000000001,"endTime":631.35,"body":"things to talk about, especially"},{"speaker":"Travis Albritton","startTime":628.6800000000001,"endTime":631.35,"body":"if you love to hear yourself"},{"speaker":"Travis Albritton","startTime":631.35,"endTime":635.4,"body":"talk. And so, so it's like, are"},{"speaker":"Travis Albritton","startTime":631.35,"endTime":635.4,"body":"you looking at me when you said"},{"speaker":"Travis Albritton","startTime":635.4,"endTime":638.7,"body":"that? I was looking at the"},{"speaker":"Travis Albritton","startTime":635.4,"endTime":638.7,"body":"camera, because I know that's"},{"speaker":"Travis Albritton","startTime":638.7,"endTime":641.97,"body":"what I'm supposed to be doing."},{"speaker":"Travis Albritton","startTime":638.7,"endTime":641.97,"body":"You know, that's, that's where"},{"speaker":"Travis Albritton","startTime":641.97,"endTime":646.35,"body":"you look, you look at the"},{"speaker":"Travis Albritton","startTime":641.97,"endTime":646.35,"body":"camera, you don't. So but"},{"speaker":"Travis Albritton","startTime":646.71,"endTime":649.23,"body":"podcasters love to talk, it's"},{"speaker":"Travis Albritton","startTime":646.71,"endTime":649.23,"body":"just it's why we do it. Right?"},{"speaker":"Travis Albritton","startTime":649.5,"endTime":651.72,"body":"If you didn't like to hear"},{"speaker":"Travis Albritton","startTime":649.5,"endTime":651.72,"body":"yourself talk, you wouldn't do a"},{"speaker":"Travis Albritton","startTime":651.72,"endTime":656.91,"body":"podcast. But so so my new"},{"speaker":"Travis Albritton","startTime":651.72,"endTime":656.91,"body":"business venture that you kind"},{"speaker":"Travis Albritton","startTime":656.91,"endTime":661.2,"body":"of teased, I launched a podcast"},{"speaker":"Travis Albritton","startTime":656.91,"endTime":661.2,"body":"production agency called Honest"},{"speaker":"Travis Albritton","startTime":661.2,"endTime":665.97,"body":"podcasts. And it's helping"},{"speaker":"Travis Albritton","startTime":661.2,"endTime":665.97,"body":"values oriented business owners"},{"speaker":"Travis Albritton","startTime":666.0,"endTime":669.0,"body":"and entrepreneurs create content"},{"speaker":"Travis Albritton","startTime":666.0,"endTime":669.0,"body":"marketing that aligns with our"},{"speaker":"Travis Albritton","startTime":669.0,"endTime":671.7,"body":"business values that helps drive"},{"speaker":"Travis Albritton","startTime":669.0,"endTime":671.7,"body":"performance for their business."},{"speaker":"Travis Albritton","startTime":671.88,"endTime":675.66,"body":"And so that is what I do as an"},{"speaker":"Travis Albritton","startTime":671.88,"endTime":675.66,"body":"agency, that's my service in the"},{"speaker":"Travis Albritton","startTime":675.66,"endTime":678.39,"body":"marketplace is your business,"},{"speaker":"Travis Albritton","startTime":675.66,"endTime":678.39,"body":"you want to make an epic"},{"speaker":"Travis Albritton","startTime":678.39,"endTime":682.89,"body":"podcast, I can do that for you."},{"speaker":"Travis Albritton","startTime":678.39,"endTime":682.89,"body":"So then the podcast was not only"},{"speaker":"Travis Albritton","startTime":682.89,"endTime":686.04,"body":"a way for me to lead with my"},{"speaker":"Travis Albritton","startTime":682.89,"endTime":686.04,"body":"values, and to attract people"},{"speaker":"Travis Albritton","startTime":686.04,"endTime":688.47,"body":"that would resonate with that"},{"speaker":"Travis Albritton","startTime":686.04,"endTime":688.47,"body":"they're like, yeah, like, I"},{"speaker":"Travis Albritton","startTime":688.47,"endTime":690.84,"body":"shouldn't have to sell my soul"},{"speaker":"Travis Albritton","startTime":688.47,"endTime":690.84,"body":"in order to make money online,"},{"speaker":"Travis Albritton","startTime":690.84,"endTime":694.29,"body":"like there has to be a better"},{"speaker":"Travis Albritton","startTime":690.84,"endTime":694.29,"body":"way. And so maybe there can be a"},{"speaker":"Travis Albritton","startTime":694.29,"endTime":698.94,"body":"connection there. But then, by"},{"speaker":"Travis Albritton","startTime":694.29,"endTime":698.94,"body":"using it as a platform to"},{"speaker":"Travis Albritton","startTime":699.18,"endTime":704.13,"body":"interview potential clients,"},{"speaker":"Travis Albritton","startTime":699.18,"endTime":704.13,"body":"then it's much easier to get"},{"speaker":"Travis Albritton","startTime":704.3100000000001,"endTime":707.34,"body":"someone who's in a position at a"},{"speaker":"Travis Albritton","startTime":704.3100000000001,"endTime":707.34,"body":"company that would be interested"},{"speaker":"Travis Albritton","startTime":707.34,"endTime":710.25,"body":"in in service like mine, to give"},{"speaker":"Travis Albritton","startTime":707.34,"endTime":710.25,"body":"you an hour of their time. It's"},{"speaker":"Travis Albritton","startTime":710.25,"endTime":713.07,"body":"very difficult to do in like a"},{"speaker":"Travis Albritton","startTime":710.25,"endTime":713.07,"body":"cold call or cold email sense to"},{"speaker":"Travis Albritton","startTime":713.07,"endTime":716.43,"body":"be like, Hey, I do this great"},{"speaker":"Travis Albritton","startTime":713.07,"endTime":716.43,"body":"thing. Can I get an hour on your"},{"speaker":"Travis Albritton","startTime":716.43,"endTime":719.22,"body":"calendar? It's like, no, I got I"},{"speaker":"Travis Albritton","startTime":716.43,"endTime":719.22,"body":"got my own life. I got all this"},{"speaker":"Travis Albritton","startTime":719.22,"endTime":723.6,"body":"stuff going on. But if I extend"},{"speaker":"Travis Albritton","startTime":719.22,"endTime":723.6,"body":"an olive branch and say I would"},{"speaker":"Travis Albritton","startTime":723.6,"endTime":726.78,"body":"love to bring you on to talk"},{"speaker":"Travis Albritton","startTime":723.6,"endTime":726.78,"body":"about these three things that I"},{"speaker":"Travis Albritton","startTime":726.78,"endTime":729.45,"body":"know you're an expert in and"},{"speaker":"Travis Albritton","startTime":726.78,"endTime":729.45,"body":"highlight your expertise and"},{"speaker":"Travis Albritton","startTime":729.45,"endTime":732.84,"body":"what your business does to my"},{"speaker":"Travis Albritton","startTime":729.45,"endTime":732.84,"body":"audience. And this is the values"},{"speaker":"Travis Albritton","startTime":732.84,"endTime":734.94,"body":"that we share in the connection"},{"speaker":"Travis Albritton","startTime":732.84,"endTime":734.94,"body":"that we have Now we have an"},{"speaker":"Travis Albritton","startTime":734.94,"endTime":739.17,"body":"entire hour to build rapport,"},{"speaker":"Travis Albritton","startTime":734.94,"endTime":739.17,"body":"and to build a relationship. And"},{"speaker":"Travis Albritton","startTime":739.17,"endTime":742.05,"body":"now I have your contact info."},{"speaker":"Travis Albritton","startTime":739.17,"endTime":742.05,"body":"And we've actually had a"},{"speaker":"Travis Albritton","startTime":742.05,"endTime":745.23,"body":"dialogue and a conversation. So"},{"speaker":"Travis Albritton","startTime":742.05,"endTime":745.23,"body":"now if it doesn't make sense,"},{"speaker":"Travis Albritton","startTime":745.23,"endTime":747.42,"body":"and you're like, actually, this"},{"speaker":"Travis Albritton","startTime":745.23,"endTime":747.42,"body":"has been a great experience, I"},{"speaker":"Travis Albritton","startTime":747.42,"endTime":750.18,"body":"have enjoyed being on your"},{"speaker":"Travis Albritton","startTime":747.42,"endTime":750.18,"body":"podcast. What would it look like"},{"speaker":"Travis Albritton","startTime":750.18,"endTime":752.82,"body":"for you to do that for us? Like,"},{"speaker":"Travis Albritton","startTime":750.18,"endTime":752.82,"body":"what would a podcast for our"},{"speaker":"Travis Albritton","startTime":752.82,"endTime":756.15,"body":"company look like? It's a very"},{"speaker":"Travis Albritton","startTime":752.82,"endTime":756.15,"body":"natural next step. So"},{"speaker":"Travis Albritton","startTime":756.15,"endTime":759.0600000000001,"body":"strategically, using the"},{"speaker":"Travis Albritton","startTime":756.15,"endTime":759.0600000000001,"body":"podcast, not just a way of"},{"speaker":"Travis Albritton","startTime":759.12,"endTime":761.46,"body":"serving people, which it"},{"speaker":"Travis Albritton","startTime":759.12,"endTime":761.46,"body":"certainly is, and most of the"},{"speaker":"Travis Albritton","startTime":761.46,"endTime":763.44,"body":"people that listen to it will"},{"speaker":"Travis Albritton","startTime":761.46,"endTime":763.44,"body":"never give me money. And I'm"},{"speaker":"Travis Albritton","startTime":763.5,"endTime":767.73,"body":"really excited about that. But"},{"speaker":"Travis Albritton","startTime":763.5,"endTime":767.73,"body":"it's also a great vehicle to"},{"speaker":"Travis Albritton","startTime":767.73,"endTime":771.03,"body":"connect with people that would"},{"speaker":"Travis Albritton","startTime":767.73,"endTime":771.03,"body":"otherwise be unreachable as a"},{"speaker":"Travis Albritton","startTime":771.03,"endTime":774.21,"body":"way of also growing the business"},{"speaker":"Travis Albritton","startTime":771.03,"endTime":774.21,"body":"as well. So that's how the"},{"speaker":"Travis Albritton","startTime":774.21,"endTime":775.41,"body":"podcast came together."},{"speaker":"Krystal Proffitt","startTime":776.04,"endTime":779.01,"body":"So there y'all"},{"speaker":"Krystal Proffitt","startTime":776.04,"endTime":779.01,"body":"go, you have his whole strategy"},{"speaker":"Krystal Proffitt","startTime":779.04,"endTime":783.0,"body":"there. It's all honest, it is so"},{"speaker":"Krystal Proffitt","startTime":779.04,"endTime":783.0,"body":"straightforward. But this is the"},{"speaker":"Krystal Proffitt","startTime":783.0,"endTime":786.21,"body":"thing that I love about this"},{"speaker":"Krystal Proffitt","startTime":783.0,"endTime":786.21,"body":"model is because you're not"},{"speaker":"Krystal Proffitt","startTime":786.21,"endTime":789.21,"body":"trying to like bait and switch"},{"speaker":"Krystal Proffitt","startTime":786.21,"endTime":789.21,"body":"people and say, Hey, we should"},{"speaker":"Krystal Proffitt","startTime":789.21,"endTime":794.22,"body":"do this. Like it. I think that a"},{"speaker":"Krystal Proffitt","startTime":789.21,"endTime":794.22,"body":"lot of people, especially for my"},{"speaker":"Krystal Proffitt","startTime":794.22,"endTime":797.16,"body":"show, and I'm sure you've"},{"speaker":"Krystal Proffitt","startTime":794.22,"endTime":797.16,"body":"experienced this too, having run"},{"speaker":"Krystal Proffitt","startTime":797.16,"endTime":801.84,"body":"several podcast, it's like, you"},{"speaker":"Krystal Proffitt","startTime":797.16,"endTime":801.84,"body":"can feel that slime Enos and a"},{"speaker":"Krystal Proffitt","startTime":801.84,"endTime":805.35,"body":"pitch where it's like, oh, I"},{"speaker":"Krystal Proffitt","startTime":801.84,"endTime":805.35,"body":"would love to come on your show,"},{"speaker":"Krystal Proffitt","startTime":805.35,"endTime":808.29,"body":"or we'd love to have you on our"},{"speaker":"Krystal Proffitt","startTime":805.35,"endTime":808.29,"body":"show. And this and that. So I"},{"speaker":"Krystal Proffitt","startTime":808.29,"endTime":811.74,"body":"think that this is such an"},{"speaker":"Krystal Proffitt","startTime":808.29,"endTime":811.74,"body":"incredible approach, if executed"},{"speaker":"Krystal Proffitt","startTime":811.74,"endTime":814.62,"body":"properly. And Travis just gave"},{"speaker":"Krystal Proffitt","startTime":811.74,"endTime":814.62,"body":"you all the things it's all"},{"speaker":"Krystal Proffitt","startTime":814.62,"endTime":818.82,"body":"about just bleeding with"},{"speaker":"Krystal Proffitt","startTime":814.62,"endTime":818.82,"body":"integrity. But I have to ask, is"},{"speaker":"Krystal Proffitt","startTime":818.82,"endTime":822.93,"body":"there like this one awful"},{"speaker":"Krystal Proffitt","startTime":818.82,"endTime":822.93,"body":"experience that you ever had"},{"speaker":"Krystal Proffitt","startTime":822.93,"endTime":825.54,"body":"with marketing that like really"},{"speaker":"Krystal Proffitt","startTime":822.93,"endTime":825.54,"body":"comes to mind that you're like,"},{"speaker":"Krystal Proffitt","startTime":825.57,"endTime":829.71,"body":"Oh, if I ever had a platform or"},{"speaker":"Krystal Proffitt","startTime":825.57,"endTime":829.71,"body":"an opportunity to write this"},{"speaker":"Krystal Proffitt","startTime":829.71,"endTime":833.88,"body":"wrong? Like, is there anything"},{"speaker":"Krystal Proffitt","startTime":829.71,"endTime":833.88,"body":"that's coming to mind? Oh, 100%."},{"speaker":"Travis Albritton","startTime":833.91,"endTime":836.46,"body":"And I actually"},{"speaker":"Travis Albritton","startTime":833.91,"endTime":836.46,"body":"share this in the first episode"},{"speaker":"Travis Albritton","startTime":836.46,"endTime":840.69,"body":"that I do for the show. When I"},{"speaker":"Travis Albritton","startTime":836.46,"endTime":840.69,"body":"break down my laws of honest"},{"speaker":"Travis Albritton","startTime":840.69,"endTime":844.26,"body":"marketing, and and one of the"},{"speaker":"Travis Albritton","startTime":840.69,"endTime":844.26,"body":"laws of honest marketing, which"},{"speaker":"Travis Albritton","startTime":844.26,"endTime":847.23,"body":"I totally made up, but you know,"},{"speaker":"Travis Albritton","startTime":844.26,"endTime":847.23,"body":"the written in semi stone, and"},{"speaker":"Travis Albritton","startTime":847.23,"endTime":849.96,"body":"if other people take it, I"},{"speaker":"Travis Albritton","startTime":847.23,"endTime":849.96,"body":"trademarked it. So you heard it"},{"speaker":"Travis Albritton","startTime":849.96,"endTime":855.99,"body":"here is, is actually a riff on"},{"speaker":"Travis Albritton","startTime":849.96,"endTime":855.99,"body":"the PETA pledge People for the"},{"speaker":"Travis Albritton","startTime":855.99,"endTime":861.72,"body":"Ethical Treatment of Animals."},{"speaker":"Travis Albritton","startTime":855.99,"endTime":861.72,"body":"And it's, can you say, No,"},{"speaker":"Travis Albritton","startTime":861.87,"endTime":863.94,"body":"humans were harmed in the"},{"speaker":"Travis Albritton","startTime":861.87,"endTime":863.94,"body":"marketing of your product or"},{"speaker":"Travis Albritton","startTime":863.94,"endTime":867.54,"body":"service? Can you actually stand"},{"speaker":"Travis Albritton","startTime":863.94,"endTime":867.54,"body":"behind that and say, that is the"},{"speaker":"Travis Albritton","startTime":867.54,"endTime":871.05,"body":"standard we hold ourselves to,"},{"speaker":"Travis Albritton","startTime":867.54,"endTime":871.05,"body":"not just does our product help"},{"speaker":"Travis Albritton","startTime":871.05,"endTime":874.2,"body":"people, but in the process of"},{"speaker":"Travis Albritton","startTime":871.05,"endTime":874.2,"body":"learning about what we do. And"},{"speaker":"Travis Albritton","startTime":874.2,"endTime":876.63,"body":"in the process of becoming a"},{"speaker":"Travis Albritton","startTime":874.2,"endTime":876.63,"body":"customer, can we say that we did"},{"speaker":"Travis Albritton","startTime":876.63,"endTime":881.16,"body":"not harm them in any particular"},{"speaker":"Travis Albritton","startTime":876.63,"endTime":881.16,"body":"way, lean into a trauma in their"},{"speaker":"Travis Albritton","startTime":881.16,"endTime":884.1,"body":"life, to twist the knife and"},{"speaker":"Travis Albritton","startTime":881.16,"endTime":884.1,"body":"say, here's a big problem, let's"},{"speaker":"Travis Albritton","startTime":884.1,"endTime":889.83,"body":"make it bigger. So you'll give"},{"speaker":"Travis Albritton","startTime":884.1,"endTime":889.83,"body":"us money. And for me, the story"},{"speaker":"Travis Albritton","startTime":889.83,"endTime":892.86,"body":"you're referring to that you"},{"speaker":"Travis Albritton","startTime":889.83,"endTime":892.86,"body":"kind of intuitively knew was"},{"speaker":"Travis Albritton","startTime":892.86,"endTime":896.1,"body":"there, I was doing a launch, I"},{"speaker":"Travis Albritton","startTime":892.86,"endTime":896.1,"body":"was doing a product launch. So"},{"speaker":"Travis Albritton","startTime":897.3,"endTime":899.64,"body":"also, in my past, I had an"},{"speaker":"Travis Albritton","startTime":897.3,"endTime":899.64,"body":"online teaching ministry, I was"},{"speaker":"Travis Albritton","startTime":899.64,"endTime":903.72,"body":"selling courses, memberships,"},{"speaker":"Travis Albritton","startTime":899.64,"endTime":903.72,"body":"coaching, helping leaders start"},{"speaker":"Travis Albritton","startTime":903.72,"endTime":907.41,"body":"online ministries, and I was"},{"speaker":"Travis Albritton","startTime":903.72,"endTime":907.41,"body":"doing a big launch. And so I had"},{"speaker":"Travis Albritton","startTime":907.41,"endTime":909.57,"body":"several upsells built into it,"},{"speaker":"Travis Albritton","startTime":907.41,"endTime":909.57,"body":"it's like, well, if you want"},{"speaker":"Travis Albritton","startTime":909.57,"endTime":911.34,"body":"this program, you might also"},{"speaker":"Travis Albritton","startTime":909.57,"endTime":911.34,"body":"like this one. And you might"},{"speaker":"Travis Albritton","startTime":911.34,"endTime":914.25,"body":"also like this one, this is a"},{"speaker":"Travis Albritton","startTime":911.34,"endTime":914.25,"body":"way of helping continue to serve"},{"speaker":"Travis Albritton","startTime":914.25,"endTime":916.65,"body":"people and give them more"},{"speaker":"Travis Albritton","startTime":914.25,"endTime":916.65,"body":"resources to help them with what"},{"speaker":"Travis Albritton","startTime":916.65,"endTime":920.61,"body":"they wanted to do next. But I"},{"speaker":"Travis Albritton","startTime":916.65,"endTime":920.61,"body":"would use some of these best"},{"speaker":"Travis Albritton","startTime":920.61,"endTime":924.99,"body":"practices, industry best"},{"speaker":"Travis Albritton","startTime":920.61,"endTime":924.99,"body":"practices for maximizing your"},{"speaker":"Travis Albritton","startTime":924.99,"endTime":925.17,"body":"profit..."},{"speaker":"Krystal Proffitt","startTime":925.17,"endTime":926.91,"body":"For everybody"},{"speaker":"Krystal Proffitt","startTime":925.17,"endTime":926.91,"body":"listening, he just put quotes"},{"speaker":"Krystal Proffitt","startTime":926.91,"endTime":928.23,"body":"around best practices,"},{"speaker":"Travis Albritton","startTime":928.23,"endTime":928.53,"body":"\"best"},{"speaker":"Travis Albritton","startTime":928.23,"endTime":928.53,"body":"practices\""},{"speaker":"Krystal Proffitt","startTime":928.53,"endTime":929.94,"body":"We have to"},{"speaker":"Krystal Proffitt","startTime":928.53,"endTime":929.94,"body":"make sure that that was..."},{"speaker":"Travis Albritton","startTime":930.27,"endTime":933.96,"body":"yeah - air"},{"speaker":"Travis Albritton","startTime":930.27,"endTime":933.96,"body":"quotes, best practices. And it's"},{"speaker":"Travis Albritton","startTime":933.96,"endTime":937.17,"body":"like, Hey, if you just like make"},{"speaker":"Travis Albritton","startTime":933.96,"endTime":937.17,"body":"this change, you'll get this"},{"speaker":"Travis Albritton","startTime":937.17,"endTime":939.51,"body":"much more money. And I'm like,"},{"speaker":"Travis Albritton","startTime":937.17,"endTime":939.51,"body":"that sounds great. Why would I"},{"speaker":"Travis Albritton","startTime":939.51,"endTime":944.01,"body":"not want that. So at the end of"},{"speaker":"Travis Albritton","startTime":939.51,"endTime":944.01,"body":"that launch, I immediately had"},{"speaker":"Travis Albritton","startTime":944.01,"endTime":948.27,"body":"people turn around and say, I"},{"speaker":"Travis Albritton","startTime":944.01,"endTime":948.27,"body":"need to cancel, I want my money"},{"speaker":"Travis Albritton","startTime":948.27,"endTime":950.94,"body":"back. Not because I don't"},{"speaker":"Travis Albritton","startTime":948.27,"endTime":950.94,"body":"believe in the product and what"},{"speaker":"Travis Albritton","startTime":950.94,"endTime":954.99,"body":"you're doing. But because of how"},{"speaker":"Travis Albritton","startTime":950.94,"endTime":954.99,"body":"it made me feel to buy it."},{"speaker":"Travis Albritton","startTime":955.35,"endTime":959.91,"body":"Because of the pressure I felt"},{"speaker":"Travis Albritton","startTime":955.35,"endTime":959.91,"body":"to make a quick decision in the"},{"speaker":"Travis Albritton","startTime":959.91,"endTime":963.33,"body":"moment on something I didn't"},{"speaker":"Travis Albritton","startTime":959.91,"endTime":963.33,"body":"feel fully informed about. And"},{"speaker":"Travis Albritton","startTime":963.33,"endTime":966.09,"body":"if that is how the rest of this"},{"speaker":"Travis Albritton","startTime":963.33,"endTime":966.09,"body":"relationship is going to be,"},{"speaker":"Travis Albritton","startTime":966.09,"endTime":969.48,"body":"then this isn't going to be a"},{"speaker":"Travis Albritton","startTime":966.09,"endTime":969.48,"body":"fit for me. And that really"},{"speaker":"Travis Albritton","startTime":969.48,"endTime":972.51,"body":"stung, right? Because here I am"},{"speaker":"Travis Albritton","startTime":969.48,"endTime":972.51,"body":"trying to help people,"},{"speaker":"Travis Albritton","startTime":973.26,"endTime":976.17,"body":"especially in like a Christian"},{"speaker":"Travis Albritton","startTime":973.26,"endTime":976.17,"body":"space, just like, there's a lot"},{"speaker":"Travis Albritton","startTime":976.17,"endTime":979.17,"body":"of weight attached to that. And"},{"speaker":"Travis Albritton","startTime":976.17,"endTime":979.17,"body":"they're feeling like I'm being"},{"speaker":"Travis Albritton","startTime":979.17,"endTime":982.92,"body":"manipulative of their emotions"},{"speaker":"Travis Albritton","startTime":979.17,"endTime":982.92,"body":"in order to get more money. And"},{"speaker":"Travis Albritton","startTime":982.92,"endTime":986.61,"body":"so so that's really stuck with"},{"speaker":"Travis Albritton","startTime":982.92,"endTime":986.61,"body":"me. And I think that was really"},{"speaker":"Travis Albritton","startTime":986.61,"endTime":989.46,"body":"a key pivot point for me where I"},{"speaker":"Travis Albritton","startTime":986.61,"endTime":989.46,"body":"said, you know, what, there"},{"speaker":"Travis Albritton","startTime":989.46,"endTime":993.15,"body":"actually is a point in time"},{"speaker":"Travis Albritton","startTime":989.46,"endTime":993.15,"body":"where it's not worth it anymore."},{"speaker":"Travis Albritton","startTime":993.57,"endTime":998.28,"body":"Where that extra couple dollars."},{"speaker":"Travis Albritton","startTime":993.57,"endTime":998.28,"body":"It's just not worth it to me,"},{"speaker":"Travis Albritton","startTime":998.3100000000001,"endTime":1001.61,"body":"because there are other things"},{"speaker":"Travis Albritton","startTime":998.3100000000001,"endTime":1001.61,"body":"that are more important than how"},{"speaker":"Travis Albritton","startTime":1001.61,"endTime":1004.91,"body":"profitable lunch can be, or how"},{"speaker":"Travis Albritton","startTime":1001.61,"endTime":1004.91,"body":"profitable a marketing campaign"},{"speaker":"Travis Albritton","startTime":1004.91,"endTime":1007.34,"body":"could be. But I actually want"},{"speaker":"Travis Albritton","startTime":1004.91,"endTime":1007.34,"body":"people to have a positive"},{"speaker":"Travis Albritton","startTime":1007.34,"endTime":1013.55,"body":"experience of me, and to have a"},{"speaker":"Travis Albritton","startTime":1007.34,"endTime":1013.55,"body":"positive brand affinity, if you"},{"speaker":"Travis Albritton","startTime":1013.55,"endTime":1017.33,"body":"can call it that, where whenever"},{"speaker":"Travis Albritton","startTime":1013.55,"endTime":1017.33,"body":"they think about me, it's always"},{"speaker":"Travis Albritton","startTime":1017.33,"endTime":1021.35,"body":"about Travis is here to help."},{"speaker":"Travis Albritton","startTime":1017.33,"endTime":1021.35,"body":"And that's the only impression"},{"speaker":"Travis Albritton","startTime":1021.35,"endTime":1025.97,"body":"they get and there's no sense of"},{"speaker":"Travis Albritton","startTime":1021.35,"endTime":1025.97,"body":"manipulation of coercion of just"},{"speaker":"Travis Albritton","startTime":1025.97,"endTime":1028.88,"body":"like persuading someone to make"},{"speaker":"Travis Albritton","startTime":1025.97,"endTime":1028.88,"body":"a decision is not good for them,"},{"speaker":"Travis Albritton","startTime":1028.88,"endTime":1031.85,"body":"but just good for me. Like I"},{"speaker":"Travis Albritton","startTime":1028.88,"endTime":1031.85,"body":"never want any of that to even"},{"speaker":"Travis Albritton","startTime":1031.85,"endTime":1034.85,"body":"be hinted at in anything that I"},{"speaker":"Travis Albritton","startTime":1031.85,"endTime":1034.85,"body":"do. But that came from"},{"speaker":"Travis Albritton","startTime":1034.85,"endTime":1037.79,"body":"experience that came from a"},{"speaker":"Travis Albritton","startTime":1034.85,"endTime":1037.79,"body":"really sour taste in my mouth of"},{"speaker":"Travis Albritton","startTime":1037.85,"endTime":1042.1100000000001,"body":"wow, this is what these"},{"speaker":"Travis Albritton","startTime":1037.85,"endTime":1042.1100000000001,"body":"incremental decisions made with"},{"speaker":"Travis Albritton","startTime":1042.1100000000001,"endTime":1045.98,"body":"the best of intent have led me"},{"speaker":"Travis Albritton","startTime":1042.1100000000001,"endTime":1045.98,"body":"to let me get as far away from"},{"speaker":"Travis Albritton","startTime":1045.98,"endTime":1047.0,"body":"that as I possibly can."},{"speaker":"Krystal Proffitt","startTime":1047.72,"endTime":1050.42,"body":"Yeah, Ah, man,"},{"speaker":"Krystal Proffitt","startTime":1047.72,"endTime":1050.42,"body":"I'm so sorry that you had to go"},{"speaker":"Krystal Proffitt","startTime":1050.42,"endTime":1052.73,"body":"through that. Because I'm"},{"speaker":"Krystal Proffitt","startTime":1050.42,"endTime":1052.73,"body":"imagining I've had a similar"},{"speaker":"Krystal Proffitt","startTime":1052.73,"endTime":1056.48,"body":"experience. And there's a"},{"speaker":"Krystal Proffitt","startTime":1052.73,"endTime":1056.48,"body":"visceral like full body when"},{"speaker":"Krystal Proffitt","startTime":1056.48,"endTime":1059.78,"body":"you're reading these words from"},{"speaker":"Krystal Proffitt","startTime":1056.48,"endTime":1059.78,"body":"someone and you know that that"},{"speaker":"Krystal Proffitt","startTime":1059.78,"endTime":1064.52,"body":"wasn't your initial intention."},{"speaker":"Krystal Proffitt","startTime":1059.78,"endTime":1064.52,"body":"And you had no, no way of ever"},{"speaker":"Krystal Proffitt","startTime":1064.52,"endTime":1068.21,"body":"thinking that that's what was"},{"speaker":"Krystal Proffitt","startTime":1064.52,"endTime":1068.21,"body":"happening on the back end of for"},{"speaker":"Krystal Proffitt","startTime":1068.21,"endTime":1071.27,"body":"your customer. And then you see"},{"speaker":"Krystal Proffitt","startTime":1068.21,"endTime":1071.27,"body":"it. And then you look at"},{"speaker":"Krystal Proffitt","startTime":1071.27,"endTime":1074.06,"body":"everything in hindsight, and"},{"speaker":"Krystal Proffitt","startTime":1071.27,"endTime":1074.06,"body":"you're like, oh, my gosh, like,"},{"speaker":"Krystal Proffitt","startTime":1074.06,"endTime":1078.1399999999999,"body":"that's exactly what I did. And"},{"speaker":"Krystal Proffitt","startTime":1074.06,"endTime":1078.1399999999999,"body":"you could say, I'm sorry, 1000"},{"speaker":"Krystal Proffitt","startTime":1078.1399999999999,"endTime":1080.3600000000001,"body":"times. And of course, it's"},{"speaker":"Krystal Proffitt","startTime":1078.1399999999999,"endTime":1080.3600000000001,"body":"probably not going to matter to"},{"speaker":"Krystal Proffitt","startTime":1080.3600000000001,"endTime":1083.3899999999999,"body":"that person. But I think that"},{"speaker":"Krystal Proffitt","startTime":1080.3600000000001,"endTime":1083.3899999999999,"body":"you're doing such an incredible"},{"speaker":"Krystal Proffitt","startTime":1083.3899999999999,"endTime":1087.3200000000002,"body":"thing and taking it and making"},{"speaker":"Krystal Proffitt","startTime":1083.3899999999999,"endTime":1087.3200000000002,"body":"sure that other people know,"},{"speaker":"Krystal Proffitt","startTime":1087.35,"endTime":1089.75,"body":"there is a better way. And"},{"speaker":"Krystal Proffitt","startTime":1087.35,"endTime":1089.75,"body":"there's another way to do it."},{"speaker":"Krystal Proffitt","startTime":1090.1100000000001,"endTime":1094.28,"body":"But I'm curious if in looking"},{"speaker":"Krystal Proffitt","startTime":1090.1100000000001,"endTime":1094.28,"body":"back, like let's say you go back"},{"speaker":"Krystal Proffitt","startTime":1094.28,"endTime":1097.1599999999999,"body":"to that launch, and someone's"},{"speaker":"Krystal Proffitt","startTime":1094.28,"endTime":1097.1599999999999,"body":"listening right now, and they're"},{"speaker":"Krystal Proffitt","startTime":1097.1599999999999,"endTime":1100.01,"body":"just getting started. And"},{"speaker":"Krystal Proffitt","startTime":1097.1599999999999,"endTime":1100.01,"body":"they're like, well, Travis, I"},{"speaker":"Krystal Proffitt","startTime":1100.01,"endTime":1102.6799999999998,"body":"don't know if I've ever done any"},{"speaker":"Krystal Proffitt","startTime":1100.01,"endTime":1102.6799999999998,"body":"of these things. But I know for"},{"speaker":"Krystal Proffitt","startTime":1102.6799999999998,"endTime":1106.88,"body":"sure I want to avoid them. Do"},{"speaker":"Krystal Proffitt","startTime":1102.6799999999998,"endTime":1106.88,"body":"you have any tips for if"},{"speaker":"Krystal Proffitt","startTime":1106.88,"endTime":1110.03,"body":"someone's laying out? Let's say"},{"speaker":"Krystal Proffitt","startTime":1106.88,"endTime":1110.03,"body":"they're laying out a launch for"},{"speaker":"Krystal Proffitt","startTime":1110.21,"endTime":1113.3,"body":"the new year, and they're"},{"speaker":"Krystal Proffitt","startTime":1110.21,"endTime":1113.3,"body":"looking at their podcasts or"},{"speaker":"Krystal Proffitt","startTime":1113.3,"endTime":1115.49,"body":"looking at their website,"},{"speaker":"Krystal Proffitt","startTime":1113.3,"endTime":1115.49,"body":"they're looking at their emails"},{"speaker":"Krystal Proffitt","startTime":1115.49,"endTime":1117.8899999999999,"body":"and all the things that they're"},{"speaker":"Krystal Proffitt","startTime":1115.49,"endTime":1117.8899999999999,"body":"going to incorporate in there?"},{"speaker":"Krystal Proffitt","startTime":1118.0700000000002,"endTime":1121.1,"body":"Do you kind of apply the same"},{"speaker":"Krystal Proffitt","startTime":1118.0700000000002,"endTime":1121.1,"body":"principles throughout"},{"speaker":"Krystal Proffitt","startTime":1121.1,"endTime":1125.69,"body":"everything? Or do you do very"},{"speaker":"Krystal Proffitt","startTime":1121.1,"endTime":1125.69,"body":"specific things for each"},{"speaker":"Krystal Proffitt","startTime":1125.69,"endTime":1126.8600000000001,"body":"different platform?"},{"speaker":"Travis Albritton","startTime":1127.7,"endTime":1130.3400000000001,"body":"So I think it"},{"speaker":"Travis Albritton","startTime":1127.7,"endTime":1130.3400000000001,"body":"starts first with what is the"},{"speaker":"Travis Albritton","startTime":1130.3400000000001,"endTime":1132.6799999999998,"body":"filter that you're going to make"},{"speaker":"Travis Albritton","startTime":1130.3400000000001,"endTime":1132.6799999999998,"body":"those decisions with, because"},{"speaker":"Travis Albritton","startTime":1132.6799999999998,"endTime":1136.9099999999999,"body":"that's the easiest, like simple"},{"speaker":"Travis Albritton","startTime":1132.6799999999998,"endTime":1136.9099999999999,"body":"solution. So because the"},{"speaker":"Travis Albritton","startTime":1136.9099999999999,"endTime":1139.04,"body":"techniques and everything will"},{"speaker":"Travis Albritton","startTime":1136.9099999999999,"endTime":1139.04,"body":"change, they change all the"},{"speaker":"Travis Albritton","startTime":1139.04,"endTime":1142.01,"body":"time, right? It used to be you"},{"speaker":"Travis Albritton","startTime":1139.04,"endTime":1142.01,"body":"have these big live launches,"},{"speaker":"Travis Albritton","startTime":1142.01,"endTime":1145.1599999999999,"body":"and now evergreen webinars are"},{"speaker":"Travis Albritton","startTime":1142.01,"endTime":1145.1599999999999,"body":"back. So it's always kind of"},{"speaker":"Travis Albritton","startTime":1145.1599999999999,"endTime":1149.3,"body":"circulating and coming around."},{"speaker":"Travis Albritton","startTime":1145.1599999999999,"endTime":1149.3,"body":"So I think whenever you're"},{"speaker":"Travis Albritton","startTime":1149.3,"endTime":1151.28,"body":"thinking about a decision,"},{"speaker":"Travis Albritton","startTime":1149.3,"endTime":1151.28,"body":"whether you're writing an email,"},{"speaker":"Travis Albritton","startTime":1151.52,"endTime":1153.62,"body":"creating sales, copy for a"},{"speaker":"Travis Albritton","startTime":1151.52,"endTime":1153.62,"body":"landing page, putting together a"},{"speaker":"Travis Albritton","startTime":1153.62,"endTime":1158.75,"body":"webinar, a pitch, ask yourself,"},{"speaker":"Travis Albritton","startTime":1153.62,"endTime":1158.75,"body":"how would I feel, if I told my"},{"speaker":"Travis Albritton","startTime":1158.75,"endTime":1162.7399999999998,"body":"best friend to go through this"},{"speaker":"Travis Albritton","startTime":1158.75,"endTime":1162.7399999999998,"body":"process? With a come out on the"},{"speaker":"Travis Albritton","startTime":1162.7399999999998,"endTime":1167.7800000000002,"body":"other side, like, that's you"},{"speaker":"Travis Albritton","startTime":1162.7399999999998,"endTime":1167.7800000000002,"body":"100% I felt you and your"},{"speaker":"Travis Albritton","startTime":1167.7800000000002,"endTime":1169.6999999999998,"body":"personality and everything you"},{"speaker":"Travis Albritton","startTime":1167.7800000000002,"endTime":1169.6999999999998,"body":"stand for through the whole"},{"speaker":"Travis Albritton","startTime":1169.6999999999998,"endTime":1173.9299999999998,"body":"process? Or would they come"},{"speaker":"Travis Albritton","startTime":1169.6999999999998,"endTime":1173.9299999999998,"body":"away? thinking, wow, like,"},{"speaker":"Travis Albritton","startTime":1174.8899999999999,"endTime":1179.06,"body":"that's not the you that I know,"},{"speaker":"Travis Albritton","startTime":1174.8899999999999,"endTime":1179.06,"body":"that is a helpful filter?"},{"speaker":"Travis Albritton","startTime":1179.06,"endTime":1181.58,"body":"Because then that'll help you"},{"speaker":"Travis Albritton","startTime":1179.06,"endTime":1181.58,"body":"decide like, should I put this"},{"speaker":"Travis Albritton","startTime":1181.58,"endTime":1184.79,"body":"countdown timer here at the top"},{"speaker":"Travis Albritton","startTime":1181.58,"endTime":1184.79,"body":"of the page to get more people"},{"speaker":"Travis Albritton","startTime":1184.79,"endTime":1188.0300000000002,"body":"to click on it? But I know like"},{"speaker":"Travis Albritton","startTime":1184.79,"endTime":1188.0300000000002,"body":"it's just going to reset on"},{"speaker":"Travis Albritton","startTime":1188.0300000000002,"endTime":1191.33,"body":"Thursday? Mm hmm. Well, how"},{"speaker":"Travis Albritton","startTime":1188.0300000000002,"endTime":1191.33,"body":"would I feel if my best friend"},{"speaker":"Travis Albritton","startTime":1191.33,"endTime":1194.7800000000002,"body":"found out that she made a"},{"speaker":"Travis Albritton","startTime":1191.33,"endTime":1194.7800000000002,"body":"purchase, or he made a purchase"},{"speaker":"Travis Albritton","startTime":1194.7800000000002,"endTime":1197.63,"body":"because the time was running"},{"speaker":"Travis Albritton","startTime":1194.7800000000002,"endTime":1197.63,"body":"out, but it just reset on just"},{"speaker":"Travis Albritton","startTime":1197.63,"endTime":1200.33,"body":"resets on Thursday? Then they"},{"speaker":"Travis Albritton","startTime":1197.63,"endTime":1200.33,"body":"found out about that, like,"},{"speaker":"Travis Albritton","startTime":1200.3600000000001,"endTime":1203.81,"body":"would that negatively impacts"},{"speaker":"Travis Albritton","startTime":1200.3600000000001,"endTime":1203.81,"body":"the relationship? Probably,"},{"speaker":"Travis Albritton","startTime":1203.9299999999998,"endTime":1207.1100000000001,"body":"right. So if you're gonna have a"},{"speaker":"Travis Albritton","startTime":1203.9299999999998,"endTime":1207.1100000000001,"body":"countdown timer have it actually"},{"speaker":"Travis Albritton","startTime":1207.1100000000001,"endTime":1209.9,"body":"means something. So like, I"},{"speaker":"Travis Albritton","startTime":1207.1100000000001,"endTime":1209.9,"body":"think those, once you have that"},{"speaker":"Travis Albritton","startTime":1209.9,"endTime":1213.5,"body":"filter in place of, I don't want"},{"speaker":"Travis Albritton","startTime":1209.9,"endTime":1213.5,"body":"to do anything that would hurt"},{"speaker":"Travis Albritton","startTime":1213.5,"endTime":1216.4099999999999,"body":"my best friend, if they were"},{"speaker":"Travis Albritton","startTime":1213.5,"endTime":1216.4099999999999,"body":"going to this process, or heard"},{"speaker":"Travis Albritton","startTime":1216.4099999999999,"endTime":1220.19,"body":"our relationship in any way,"},{"speaker":"Travis Albritton","startTime":1216.4099999999999,"endTime":1220.19,"body":"then that gives you the decision"},{"speaker":"Travis Albritton","startTime":1220.19,"endTime":1223.2800000000002,"body":"making to know what to do what"},{"speaker":"Travis Albritton","startTime":1220.19,"endTime":1223.2800000000002,"body":"not to do, what to emphasize,"},{"speaker":"Travis Albritton","startTime":1223.2800000000002,"endTime":1227.2399999999998,"body":"not emphasize, you know, and"},{"speaker":"Travis Albritton","startTime":1223.2800000000002,"endTime":1227.2399999999998,"body":"then I think at some point, also"},{"speaker":"Travis Albritton","startTime":1229.13,"endTime":1232.8200000000002,"body":"believing that some of it is"},{"speaker":"Travis Albritton","startTime":1229.13,"endTime":1232.8200000000002,"body":"just not going to be up to you."},{"speaker":"Travis Albritton","startTime":1232.9099999999999,"endTime":1234.8000000000002,"body":"Like when it comes to a launch,"},{"speaker":"Travis Albritton","startTime":1232.9099999999999,"endTime":1234.8000000000002,"body":"it's so easy to get wrapped up"},{"speaker":"Travis Albritton","startTime":1234.8000000000002,"endTime":1238.46,"body":"in the numbers and dissect every"},{"speaker":"Travis Albritton","startTime":1234.8000000000002,"endTime":1238.46,"body":"little thing. And okay, this"},{"speaker":"Travis Albritton","startTime":1238.46,"endTime":1241.4299999999998,"body":"thing went wrong. So that's my"},{"speaker":"Travis Albritton","startTime":1238.46,"endTime":1241.4299999999998,"body":"fault, this thing went wrong. So"},{"speaker":"Travis Albritton","startTime":1241.4299999999998,"endTime":1244.9699999999998,"body":"that's my fault. You know, I'll"},{"speaker":"Travis Albritton","startTime":1241.4299999999998,"endTime":1244.9699999999998,"body":"never forget, I did a launch in"},{"speaker":"Travis Albritton","startTime":1244.9699999999998,"endTime":1248.9299999999998,"body":"January for products. And I did"},{"speaker":"Travis Albritton","startTime":1244.9699999999998,"endTime":1248.9299999999998,"body":"$25,000. I did the exact same"},{"speaker":"Travis Albritton","startTime":1248.9299999999998,"endTime":1253.58,"body":"launch in June, two, twice as"},{"speaker":"Travis Albritton","startTime":1248.9299999999998,"endTime":1253.58,"body":"many people and only cleared"},{"speaker":"Travis Albritton","startTime":1253.6100000000001,"endTime":1259.4299999999998,"body":"$15,000. And it was better. So"},{"speaker":"Travis Albritton","startTime":1253.6100000000001,"endTime":1259.4299999999998,"body":"it's like, is that my fault? I"},{"speaker":"Travis Albritton","startTime":1259.4299999999998,"endTime":1263.2399999999998,"body":"have no idea. Things happen."},{"speaker":"Travis Albritton","startTime":1259.4299999999998,"endTime":1263.2399999999998,"body":"Yeah, it's not always your"},{"speaker":"Travis Albritton","startTime":1263.2399999999998,"endTime":1267.98,"body":"fault. It's not Oh, and, and so."},{"speaker":"Travis Albritton","startTime":1263.2399999999998,"endTime":1267.98,"body":"So once you accept that the"},{"speaker":"Travis Albritton","startTime":1267.98,"endTime":1270.02,"body":"things are going to happen"},{"speaker":"Travis Albritton","startTime":1267.98,"endTime":1270.02,"body":"outside of your control, that"},{"speaker":"Travis Albritton","startTime":1270.02,"endTime":1273.1399999999999,"body":"allows you to just show up with"},{"speaker":"Travis Albritton","startTime":1270.02,"endTime":1273.1399999999999,"body":"a service oriented mind, and to"},{"speaker":"Travis Albritton","startTime":1273.1399999999999,"endTime":1275.3600000000001,"body":"say whatever this is going to be"},{"speaker":"Travis Albritton","startTime":1273.1399999999999,"endTime":1275.3600000000001,"body":"it's going to be and I'm going"},{"speaker":"Travis Albritton","startTime":1275.3600000000001,"endTime":1278.0,"body":"to be pumped and excited that"},{"speaker":"Travis Albritton","startTime":1275.3600000000001,"endTime":1278.0,"body":"I'm taking incremental steps"},{"speaker":"Travis Albritton","startTime":1278.0,"endTime":1280.4299999999998,"body":"forward with wherever you are in"},{"speaker":"Travis Albritton","startTime":1278.0,"endTime":1280.4299999999998,"body":"the journey, I think there's so"},{"speaker":"Travis Albritton","startTime":1280.4299999999998,"endTime":1284.1799999999998,"body":"much pressure to just like, have"},{"speaker":"Travis Albritton","startTime":1280.4299999999998,"endTime":1284.1799999999998,"body":"a big launch, or to grow really"},{"speaker":"Travis Albritton","startTime":1284.1799999999998,"endTime":1286.88,"body":"quickly, and be able to have"},{"speaker":"Travis Albritton","startTime":1284.1799999999998,"endTime":1286.88,"body":"these big numbers that, you"},{"speaker":"Travis Albritton","startTime":1286.88,"endTime":1291.1399999999999,"body":"know, become case studies for"},{"speaker":"Travis Albritton","startTime":1286.88,"endTime":1291.1399999999999,"body":"other people. But most people"},{"speaker":"Travis Albritton","startTime":1291.1399999999999,"endTime":1293.75,"body":"that I know that are successful"},{"speaker":"Travis Albritton","startTime":1291.1399999999999,"endTime":1293.75,"body":"in the online space, they've"},{"speaker":"Travis Albritton","startTime":1293.75,"endTime":1296.6,"body":"been doing it for 10 years, 15"},{"speaker":"Travis Albritton","startTime":1293.75,"endTime":1296.6,"body":"years. And so it's not that they"},{"speaker":"Travis Albritton","startTime":1296.6,"endTime":1299.9899999999998,"body":"had this like one big launch"},{"speaker":"Travis Albritton","startTime":1296.6,"endTime":1299.9899999999998,"body":"turning point is that they built"},{"speaker":"Travis Albritton","startTime":1299.9899999999998,"endTime":1302.06,"body":"up skills over time until they"},{"speaker":"Travis Albritton","startTime":1299.9899999999998,"endTime":1302.06,"body":"became the best at what they"},{"speaker":"Travis Albritton","startTime":1302.06,"endTime":1305.0,"body":"did. And then that's why people"},{"speaker":"Travis Albritton","startTime":1302.06,"endTime":1305.0,"body":"do business with them. So I"},{"speaker":"Travis Albritton","startTime":1305.0,"endTime":1308.5700000000002,"body":"think if you can have the"},{"speaker":"Travis Albritton","startTime":1305.0,"endTime":1308.5700000000002,"body":"patience to have small launches,"},{"speaker":"Travis Albritton","startTime":1308.9,"endTime":1313.4899999999998,"body":"and to have, you know, months"},{"speaker":"Travis Albritton","startTime":1308.9,"endTime":1313.4899999999998,"body":"where you just do like $100 But"},{"speaker":"Travis Albritton","startTime":1313.4899999999998,"endTime":1316.25,"body":"you know, like nonIS I'm in this"},{"speaker":"Travis Albritton","startTime":1313.4899999999998,"endTime":1316.25,"body":"for the long haul. I'm in this"},{"speaker":"Travis Albritton","startTime":1316.25,"endTime":1318.5,"body":"not because I'm just trying to"},{"speaker":"Travis Albritton","startTime":1316.25,"endTime":1318.5,"body":"make money but because I really"},{"speaker":"Travis Albritton","startTime":1318.5,"endTime":1322.1,"body":"want to help people. I'm excited"},{"speaker":"Travis Albritton","startTime":1318.5,"endTime":1322.1,"body":"about what I get to do. Then"},{"speaker":"Travis Albritton","startTime":1322.46,"endTime":1325.52,"body":"everything becomes a lot easier"},{"speaker":"Travis Albritton","startTime":1322.46,"endTime":1325.52,"body":"to be patient and you don't have"},{"speaker":"Travis Albritton","startTime":1325.52,"endTime":1328.31,"body":"to press as much you don't have"},{"speaker":"Travis Albritton","startTime":1325.52,"endTime":1328.31,"body":"to try and squeeze every dollar"},{"speaker":"Travis Albritton","startTime":1328.31,"endTime":1331.94,"body":"out of everything. You can just"},{"speaker":"Travis Albritton","startTime":1328.31,"endTime":1331.94,"body":"say I just want to make my"},{"speaker":"Travis Albritton","startTime":1331.94,"endTime":1335.21,"body":"imprint on the world with my"},{"speaker":"Travis Albritton","startTime":1331.94,"endTime":1335.21,"body":"business and I want my clients,"},{"speaker":"Travis Albritton","startTime":1335.21,"endTime":1338.81,"body":"my customers to come away better"},{"speaker":"Travis Albritton","startTime":1335.21,"endTime":1338.81,"body":"for it. And if you can have the"},{"speaker":"Travis Albritton","startTime":1338.81,"endTime":1343.19,"body":"patience, that, you know, it"},{"speaker":"Travis Albritton","startTime":1338.81,"endTime":1343.19,"body":"doesn't have to be, just knock"},{"speaker":"Travis Albritton","startTime":1343.19,"endTime":1346.04,"body":"it out of the ballpark, then"},{"speaker":"Travis Albritton","startTime":1343.19,"endTime":1346.04,"body":"that also allows you to feel"},{"speaker":"Travis Albritton","startTime":1346.04,"endTime":1346.94,"body":"really good about what you're"},{"speaker":"Travis Albritton","startTime":1346.04,"endTime":1346.94,"body":"doing"},{"speaker":"Krystal Proffitt","startTime":1346.94,"endTime":1350.3000000000002,"body":"too. I love"},{"speaker":"Krystal Proffitt","startTime":1346.94,"endTime":1350.3000000000002,"body":"that everything that you just"},{"speaker":"Krystal Proffitt","startTime":1350.3000000000002,"endTime":1354.08,"body":"said, it not only follows the"},{"speaker":"Krystal Proffitt","startTime":1350.3000000000002,"endTime":1354.08,"body":"principles of honest marketing,"},{"speaker":"Krystal Proffitt","startTime":1354.38,"endTime":1358.1,"body":"but it doesn't have the hustle"},{"speaker":"Krystal Proffitt","startTime":1354.38,"endTime":1358.1,"body":"culture attached to it. I know,"},{"speaker":"Krystal Proffitt","startTime":1358.1,"endTime":1360.29,"body":"I feel like right now. Well,"},{"speaker":"Krystal Proffitt","startTime":1358.1,"endTime":1360.29,"body":"we're recording this. It's like"},{"speaker":"Krystal Proffitt","startTime":1360.29,"endTime":1364.37,"body":"very anti hustle culture is like"},{"speaker":"Krystal Proffitt","startTime":1360.29,"endTime":1364.37,"body":"the new trend, which is kind of"},{"speaker":"Krystal Proffitt","startTime":1364.4,"endTime":1367.9699999999998,"body":"you know, everything so cyclical"},{"speaker":"Krystal Proffitt","startTime":1364.4,"endTime":1367.9699999999998,"body":"and so weird in the marketing"},{"speaker":"Krystal Proffitt","startTime":1367.9699999999998,"endTime":1372.5900000000001,"body":"space. But I feel like when it"},{"speaker":"Krystal Proffitt","startTime":1367.9699999999998,"endTime":1372.5900000000001,"body":"comes down to what you're"},{"speaker":"Krystal Proffitt","startTime":1372.5900000000001,"endTime":1374.7199999999998,"body":"willing to kind of put on the"},{"speaker":"Krystal Proffitt","startTime":1372.5900000000001,"endTime":1374.7199999999998,"body":"line, like you said, put the"},{"speaker":"Krystal Proffitt","startTime":1374.7199999999998,"endTime":1377.06,"body":"filter of your best friend"},{"speaker":"Krystal Proffitt","startTime":1374.7199999999998,"endTime":1377.06,"body":"through it. And then everything"},{"speaker":"Krystal Proffitt","startTime":1377.06,"endTime":1381.29,"body":"that you just talked about, the"},{"speaker":"Krystal Proffitt","startTime":1377.06,"endTime":1381.29,"body":"key takeaway that I hear is"},{"speaker":"Krystal Proffitt","startTime":1381.3200000000002,"endTime":1384.8000000000002,"body":"patience. And Travis, I'm not"},{"speaker":"Krystal Proffitt","startTime":1381.3200000000002,"endTime":1384.8000000000002,"body":"patient. And I'm like, oh, but"},{"speaker":"Krystal Proffitt","startTime":1384.8000000000002,"endTime":1388.4899999999998,"body":"it's also the thing that has"},{"speaker":"Krystal Proffitt","startTime":1384.8000000000002,"endTime":1388.4899999999998,"body":"kept me in this game. I, you and"},{"speaker":"Krystal Proffitt","startTime":1388.4899999999998,"endTime":1391.52,"body":"I both like we've been in the"},{"speaker":"Krystal Proffitt","startTime":1388.4899999999998,"endTime":1391.52,"body":"industry long enough to see"},{"speaker":"Krystal Proffitt","startTime":1391.52,"endTime":1396.35,"body":"these meteoric rises of all"},{"speaker":"Krystal Proffitt","startTime":1391.52,"endTime":1396.35,"body":"these creators, and also the"},{"speaker":"Krystal Proffitt","startTime":1396.35,"endTime":1400.31,"body":"plummet like we've seen the rise"},{"speaker":"Krystal Proffitt","startTime":1396.35,"endTime":1400.31,"body":"in the fall of so many"},{"speaker":"Krystal Proffitt","startTime":1400.31,"endTime":1405.2600000000002,"body":"businesses, so many creators."},{"speaker":"Krystal Proffitt","startTime":1400.31,"endTime":1405.2600000000002,"body":"And I know that you have a lot"},{"speaker":"Krystal Proffitt","startTime":1405.2600000000002,"endTime":1408.6799999999998,"body":"of background and not just"},{"speaker":"Krystal Proffitt","startTime":1405.2600000000002,"endTime":1408.6799999999998,"body":"podcasting, YouTube marketing,"},{"speaker":"Krystal Proffitt","startTime":1408.6799999999998,"endTime":1412.0700000000002,"body":"website marketing, like all the"},{"speaker":"Krystal Proffitt","startTime":1408.6799999999998,"endTime":1412.0700000000002,"body":"different email marketing. And"},{"speaker":"Krystal Proffitt","startTime":1412.0700000000002,"endTime":1415.85,"body":"I'm curious in you taking all"},{"speaker":"Krystal Proffitt","startTime":1412.0700000000002,"endTime":1415.85,"body":"the knowledge that you've gained"},{"speaker":"Krystal Proffitt","startTime":1415.85,"endTime":1420.17,"body":"over the years, and applying it"},{"speaker":"Krystal Proffitt","startTime":1415.85,"endTime":1420.17,"body":"to your new content and your new"},{"speaker":"Krystal Proffitt","startTime":1420.17,"endTime":1424.46,"body":"business. What are some of those"},{"speaker":"Krystal Proffitt","startTime":1420.17,"endTime":1424.46,"body":"things that you're like, I'm so"},{"speaker":"Krystal Proffitt","startTime":1424.46,"endTime":1428.21,"body":"glad I learned this the first"},{"speaker":"Krystal Proffitt","startTime":1424.46,"endTime":1428.21,"body":"time. I'm so glad I know this"},{"speaker":"Krystal Proffitt","startTime":1428.21,"endTime":1431.3899999999999,"body":"now. Like, do you have any tips"},{"speaker":"Krystal Proffitt","startTime":1428.21,"endTime":1431.3899999999999,"body":"to someone that's listening, and"},{"speaker":"Krystal Proffitt","startTime":1431.3899999999999,"endTime":1434.0900000000001,"body":"they're just getting started?"},{"speaker":"Krystal Proffitt","startTime":1431.3899999999999,"endTime":1434.0900000000001,"body":"And they're like, I want want"},{"speaker":"Krystal Proffitt","startTime":1434.0900000000001,"endTime":1437.1799999999998,"body":"Travis as I like, I wouldn't"},{"speaker":"Krystal Proffitt","startTime":1434.0900000000001,"endTime":1437.1799999999998,"body":"want this type of platform. But"},{"speaker":"Krystal Proffitt","startTime":1437.1799999999998,"endTime":1441.3200000000002,"body":"how can I kind of leapfrog some"},{"speaker":"Krystal Proffitt","startTime":1437.1799999999998,"endTime":1441.3200000000002,"body":"of the big mistakes? That's what"},{"speaker":"Krystal Proffitt","startTime":1441.3200000000002,"endTime":1443.9299999999998,"body":"I'm asking really is like,"},{"speaker":"Krystal Proffitt","startTime":1441.3200000000002,"endTime":1443.9299999999998,"body":"what's your biggest mistake?"},{"speaker":"Krystal Proffitt","startTime":1443.9299999999998,"endTime":1445.13,"body":"Travis, just tell us?"},{"speaker":"Travis Albritton","startTime":1447.29,"endTime":1451.2800000000002,"body":"So, I mean, so"},{"speaker":"Travis Albritton","startTime":1447.29,"endTime":1451.2800000000002,"body":"I think my biggest mistakes"},{"speaker":"Travis Albritton","startTime":1451.2800000000002,"endTime":1455.0900000000001,"body":"typically come from trying to"},{"speaker":"Travis Albritton","startTime":1451.2800000000002,"endTime":1455.0900000000001,"body":"take a shortcut, to be honest."},{"speaker":"Travis Albritton","startTime":1455.1799999999998,"endTime":1458.8400000000001,"body":"So coming back to patients,"},{"speaker":"Travis Albritton","startTime":1455.1799999999998,"endTime":1458.8400000000001,"body":"it's, oh, I think I can go from"},{"speaker":"Travis Albritton","startTime":1458.8400000000001,"endTime":1463.7600000000002,"body":"here to there faster if I just"},{"speaker":"Travis Albritton","startTime":1458.8400000000001,"endTime":1463.7600000000002,"body":"do this. And then most of the"},{"speaker":"Travis Albritton","startTime":1463.7600000000002,"endTime":1467.12,"body":"time, it backfires. Because"},{"speaker":"Travis Albritton","startTime":1463.7600000000002,"endTime":1467.12,"body":"shorts, shortcuts don't usually"},{"speaker":"Travis Albritton","startTime":1467.12,"endTime":1471.5,"body":"work. It's nice to imagine that"},{"speaker":"Travis Albritton","startTime":1467.12,"endTime":1471.5,"body":"there's a silver bullet out"},{"speaker":"Travis Albritton","startTime":1471.5,"endTime":1473.3000000000002,"body":"there. And that's the reason"},{"speaker":"Travis Albritton","startTime":1471.5,"endTime":1473.3000000000002,"body":"that you're not successful. But"},{"speaker":"Travis Albritton","startTime":1473.3000000000002,"endTime":1477.71,"body":"it's it's likely not the case,"},{"speaker":"Travis Albritton","startTime":1473.3000000000002,"endTime":1477.71,"body":"right. And going back to"},{"speaker":"Travis Albritton","startTime":1477.71,"endTime":1481.6399999999999,"body":"patients, there's something that"},{"speaker":"Travis Albritton","startTime":1477.71,"endTime":1481.6399999999999,"body":"I that I heard recently from a"},{"speaker":"Travis Albritton","startTime":1481.6399999999999,"endTime":1486.77,"body":"creator, that really resonated"},{"speaker":"Travis Albritton","startTime":1481.6399999999999,"endTime":1486.77,"body":"with me was that patience is not"},{"speaker":"Travis Albritton","startTime":1486.77,"endTime":1491.4499999999998,"body":"an emotion, it's an action. And"},{"speaker":"Travis Albritton","startTime":1486.77,"endTime":1491.4499999999998,"body":"so I think the idea of being"},{"speaker":"Travis Albritton","startTime":1491.4499999999998,"endTime":1495.5,"body":"patient can feel very agonizing."},{"speaker":"Travis Albritton","startTime":1491.4499999999998,"endTime":1495.5,"body":"But if your actions reflect a"},{"speaker":"Travis Albritton","startTime":1495.5,"endTime":1498.83,"body":"person who is patient, or"},{"speaker":"Travis Albritton","startTime":1495.5,"endTime":1498.83,"body":"showing Patience, then you you"},{"speaker":"Travis Albritton","startTime":1498.83,"endTime":1501.5300000000002,"body":"are patient, whether you like it"},{"speaker":"Travis Albritton","startTime":1498.83,"endTime":1501.5300000000002,"body":"or not, right, I don't like"},{"speaker":"Travis Albritton","startTime":1502.9699999999998,"endTime":1505.6999999999998,"body":"using patients, it's not"},{"speaker":"Travis Albritton","startTime":1502.9699999999998,"endTime":1505.6999999999998,"body":"something I enjoy, it's not a"},{"speaker":"Travis Albritton","startTime":1505.6999999999998,"endTime":1511.85,"body":"fun experience. But if if you"},{"speaker":"Travis Albritton","startTime":1505.6999999999998,"endTime":1511.85,"body":"look at what you actually do,"},{"speaker":"Travis Albritton","startTime":1512.48,"endTime":1515.0900000000001,"body":"and how you actually conduct"},{"speaker":"Travis Albritton","startTime":1512.48,"endTime":1515.0900000000001,"body":"yourself, and that shows"},{"speaker":"Travis Albritton","startTime":1515.0900000000001,"endTime":1518.3600000000001,"body":"patience, then that is really"},{"speaker":"Travis Albritton","startTime":1515.0900000000001,"endTime":1518.3600000000001,"body":"where you focus. That's where"},{"speaker":"Travis Albritton","startTime":1518.3600000000001,"endTime":1520.0100000000002,"body":"the discipline comes in. It's"},{"speaker":"Travis Albritton","startTime":1518.3600000000001,"endTime":1520.0100000000002,"body":"like I'm just gonna be"},{"speaker":"Travis Albritton","startTime":1520.0100000000002,"endTime":1522.6799999999998,"body":"disciplined to do the right"},{"speaker":"Travis Albritton","startTime":1520.0100000000002,"endTime":1522.6799999999998,"body":"things the right way. And it"},{"speaker":"Travis Albritton","startTime":1522.6799999999998,"endTime":1525.65,"body":"doesn't matter how long it"},{"speaker":"Travis Albritton","startTime":1522.6799999999998,"endTime":1525.65,"body":"takes. That's the key. If as"},{"speaker":"Travis Albritton","startTime":1525.65,"endTime":1528.8600000000001,"body":"soon as you put timetables"},{"speaker":"Travis Albritton","startTime":1525.65,"endTime":1528.8600000000001,"body":"associated with goals, then"},{"speaker":"Travis Albritton","startTime":1528.8600000000001,"endTime":1531.83,"body":"there's a lot of pressure to"},{"speaker":"Travis Albritton","startTime":1528.8600000000001,"endTime":1531.83,"body":"make things happen. But if it's"},{"speaker":"Travis Albritton","startTime":1531.83,"endTime":1534.92,"body":"this is the goal, this is where"},{"speaker":"Travis Albritton","startTime":1531.83,"endTime":1534.92,"body":"I'm going. And I'm totally"},{"speaker":"Travis Albritton","startTime":1534.92,"endTime":1537.98,"body":"content for to take as long as"},{"speaker":"Travis Albritton","startTime":1534.92,"endTime":1537.98,"body":"it takes, because I'm loving the"},{"speaker":"Travis Albritton","startTime":1537.98,"endTime":1541.85,"body":"process. Like you can't lose in"},{"speaker":"Travis Albritton","startTime":1537.98,"endTime":1541.85,"body":"that scenario, like there's no"},{"speaker":"Travis Albritton","startTime":1541.85,"endTime":1544.9699999999998,"body":"way that you can lose there."},{"speaker":"Travis Albritton","startTime":1541.85,"endTime":1544.9699999999998,"body":"Because you can pivot, you can"},{"speaker":"Travis Albritton","startTime":1544.9699999999998,"endTime":1547.6399999999999,"body":"shift, you can adjust your"},{"speaker":"Travis Albritton","startTime":1544.9699999999998,"endTime":1547.6399999999999,"body":"goals, you can say, You know"},{"speaker":"Travis Albritton","startTime":1547.6399999999999,"endTime":1549.17,"body":"what, that's not actually a goal"},{"speaker":"Travis Albritton","startTime":1547.6399999999999,"endTime":1549.17,"body":"I want anymore, I'm gonna"},{"speaker":"Travis Albritton","startTime":1549.17,"endTime":1552.1999999999998,"body":"replace it with this one. And"},{"speaker":"Travis Albritton","startTime":1549.17,"endTime":1552.1999999999998,"body":"it's like, the best experience"},{"speaker":"Travis Albritton","startTime":1552.1999999999998,"endTime":1554.7199999999998,"body":"in the world. Like, you just get"},{"speaker":"Travis Albritton","startTime":1552.1999999999998,"endTime":1554.7199999999998,"body":"to create things and help"},{"speaker":"Travis Albritton","startTime":1554.7199999999998,"endTime":1557.9899999999998,"body":"people. That's amazing. But as"},{"speaker":"Travis Albritton","startTime":1554.7199999999998,"endTime":1557.9899999999998,"body":"soon as you say, Okay, we need"},{"speaker":"Travis Albritton","startTime":1557.9899999999998,"endTime":1561.92,"body":"to be a six figure business by"},{"speaker":"Travis Albritton","startTime":1557.9899999999998,"endTime":1561.92,"body":"year two, because I quit my job"},{"speaker":"Travis Albritton","startTime":1561.92,"endTime":1564.4699999999998,"body":"and like, this is all I got. So"},{"speaker":"Travis Albritton","startTime":1561.92,"endTime":1564.4699999999998,"body":"I don't want to sell the house,"},{"speaker":"Travis Albritton","startTime":1564.4699999999998,"endTime":1566.96,"body":"like we got to make this happen."},{"speaker":"Travis Albritton","startTime":1564.4699999999998,"endTime":1566.96,"body":"Like, that's a lot of pressure"},{"speaker":"Travis Albritton","startTime":1567.2600000000002,"endTime":1571.9699999999998,"body":"to put on yourself. And, you"},{"speaker":"Travis Albritton","startTime":1567.2600000000002,"endTime":1571.9699999999998,"body":"know, that's not a really great"},{"speaker":"Travis Albritton","startTime":1571.9699999999998,"endTime":1575.1799999999998,"body":"place to operate from or to make"},{"speaker":"Travis Albritton","startTime":1571.9699999999998,"endTime":1575.1799999999998,"body":"really good long term choices"},{"speaker":"Travis Albritton","startTime":1575.1799999999998,"endTime":1578.1799999999998,"body":"from. So if I think about my"},{"speaker":"Travis Albritton","startTime":1575.1799999999998,"endTime":1578.1799999999998,"body":"biggest mistakes, it always"},{"speaker":"Travis Albritton","startTime":1578.1799999999998,"endTime":1580.67,"body":"comes back to not being patient"},{"speaker":"Travis Albritton","startTime":1578.1799999999998,"endTime":1580.67,"body":"and wanting the shortcut,"},{"speaker":"Travis Albritton","startTime":1581.0,"endTime":1584.12,"body":"winning the quick fix, that's"},{"speaker":"Travis Albritton","startTime":1581.0,"endTime":1584.12,"body":"gonna get me just a little bit"},{"speaker":"Travis Albritton","startTime":1584.12,"endTime":1588.02,"body":"faster, to where I want to be."},{"speaker":"Travis Albritton","startTime":1584.12,"endTime":1588.02,"body":"Only to realize there's a reason"},{"speaker":"Travis Albritton","startTime":1588.02,"endTime":1591.2600000000002,"body":"that shortcut doesn't work. It's"},{"speaker":"Travis Albritton","startTime":1588.02,"endTime":1591.2600000000002,"body":"because you really need to just"},{"speaker":"Travis Albritton","startTime":1591.2600000000002,"endTime":1594.77,"body":"be patient and just let it play"},{"speaker":"Travis Albritton","startTime":1591.2600000000002,"endTime":1594.77,"body":"out. Yeah, can you hear my kids"},{"speaker":"Travis Albritton","startTime":1594.8000000000002,"endTime":1596.8400000000001,"body":"just knocking on stuff in the"},{"speaker":"Travis Albritton","startTime":1594.8000000000002,"endTime":1596.8400000000001,"body":"background?"},{"speaker":"Krystal Proffitt","startTime":1596.8400000000001,"endTime":1598.85,"body":"It's great."},{"speaker":"Krystal Proffitt","startTime":1596.8400000000001,"endTime":1598.85,"body":"It's great. I love it. I feel"},{"speaker":"Krystal Proffitt","startTime":1598.85,"endTime":1602.5100000000002,"body":"like I feel like they're like"},{"speaker":"Krystal Proffitt","startTime":1598.85,"endTime":1602.5100000000002,"body":"creating the Albritton bands."},{"speaker":"Krystal Proffitt","startTime":1602.5100000000002,"endTime":1605.5100000000002,"body":"Like they're just like, they're"},{"speaker":"Krystal Proffitt","startTime":1602.5100000000002,"endTime":1605.5100000000002,"body":"ready. They're ready to go. It's"},{"speaker":"Krystal Proffitt","startTime":1605.5100000000002,"endTime":1607.5500000000002,"body":"happening. It's like there's"},{"speaker":"Krystal Proffitt","startTime":1605.5100000000002,"endTime":1607.5500000000002,"body":"only company here."},{"speaker":"Travis Albritton","startTime":1607.5500000000002,"endTime":1610.0700000000002,"body":"There's only"},{"speaker":"Travis Albritton","startTime":1607.5500000000002,"endTime":1610.0700000000002,"body":"so much sound dampening you can"},{"speaker":"Travis Albritton","startTime":1610.0700000000002,"endTime":1613.94,"body":"do in a home office, you know,"},{"speaker":"Travis Albritton","startTime":1610.0700000000002,"endTime":1613.94,"body":"like I've got sound tiles. I've"},{"speaker":"Travis Albritton","startTime":1613.94,"endTime":1618.8600000000001,"body":"got like a closed door. Good mic"},{"speaker":"Travis Albritton","startTime":1613.94,"endTime":1618.8600000000001,"body":"technique. You can't stop a four"},{"speaker":"Travis Albritton","startTime":1618.8600000000001,"endTime":1621.23,"body":"year old and a one year old"},{"speaker":"Travis Albritton","startTime":1618.8600000000001,"endTime":1621.23,"body":"being on the podcast once they"},{"speaker":"Travis Albritton","startTime":1621.23,"endTime":1622.4,"body":"decide they want to be there."},{"speaker":"Krystal Proffitt","startTime":1622.46,"endTime":1624.77,"body":"No, they're"},{"speaker":"Krystal Proffitt","startTime":1622.46,"endTime":1624.77,"body":"here. They're here to party."},{"speaker":"Krystal Proffitt","startTime":1624.77,"endTime":1627.65,"body":"They're here to party and it's"},{"speaker":"Krystal Proffitt","startTime":1624.77,"endTime":1627.65,"body":"fine. We welcome it and we're"},{"speaker":"Krystal Proffitt","startTime":1627.65,"endTime":1630.4699999999998,"body":"glad we're glad that they're"},{"speaker":"Krystal Proffitt","startTime":1627.65,"endTime":1630.4699999999998,"body":"here. They're trying to come in"},{"speaker":"Krystal Proffitt","startTime":1630.5,"endTime":1634.25,"body":"that's trying to come in and be"},{"speaker":"Krystal Proffitt","startTime":1630.5,"endTime":1634.25,"body":"part of this conversation. Yep,"},{"speaker":"Krystal Proffitt","startTime":1634.52,"endTime":1638.42,"body":"But I love what you said about"},{"speaker":"Krystal Proffitt","startTime":1634.52,"endTime":1638.42,"body":"patience and discipline. I think"},{"speaker":"Krystal Proffitt","startTime":1638.42,"endTime":1642.17,"body":"that was the perfect analogy of,"},{"speaker":"Krystal Proffitt","startTime":1638.42,"endTime":1642.17,"body":"it's not even really comparing"},{"speaker":"Krystal Proffitt","startTime":1642.17,"endTime":1645.62,"body":"the two. It's like really just"},{"speaker":"Krystal Proffitt","startTime":1642.17,"endTime":1645.62,"body":"aligning them in what you have"},{"speaker":"Krystal Proffitt","startTime":1645.62,"endTime":1648.6799999999998,"body":"to have in order to make this"},{"speaker":"Krystal Proffitt","startTime":1645.62,"endTime":1648.6799999999998,"body":"happen. But I want to go back to"},{"speaker":"Krystal Proffitt","startTime":1648.6799999999998,"endTime":1651.8600000000001,"body":"what you were saying about"},{"speaker":"Krystal Proffitt","startTime":1648.6799999999998,"endTime":1651.8600000000001,"body":"someone saying, Okay, I quit my"},{"speaker":"Krystal Proffitt","startTime":1651.8600000000001,"endTime":1656.81,"body":"job, I need a six figure"},{"speaker":"Krystal Proffitt","startTime":1651.8600000000001,"endTime":1656.81,"body":"business, that it's not only"},{"speaker":"Krystal Proffitt","startTime":1656.96,"endTime":1660.1999999999998,"body":"super hard, like, it's so much"},{"speaker":"Krystal Proffitt","startTime":1656.96,"endTime":1660.1999999999998,"body":"pressure on yourself, it's hard"},{"speaker":"Krystal Proffitt","startTime":1660.1999999999998,"endTime":1664.73,"body":"to be creative. It's so hard to"},{"speaker":"Krystal Proffitt","startTime":1660.1999999999998,"endTime":1664.73,"body":"be creative, and really just"},{"speaker":"Krystal Proffitt","startTime":1664.73,"endTime":1668.4499999999998,"body":"feel alive in your content. And"},{"speaker":"Krystal Proffitt","startTime":1664.73,"endTime":1668.4499999999998,"body":"this is something I think you do"},{"speaker":"Krystal Proffitt","startTime":1668.4499999999998,"endTime":1673.46,"body":"so well is you put a lot of"},{"speaker":"Krystal Proffitt","startTime":1668.4499999999998,"endTime":1673.46,"body":"emphasis and like, I can feel"},{"speaker":"Krystal Proffitt","startTime":1673.46,"endTime":1675.7399999999998,"body":"the passion, I can feel the"},{"speaker":"Krystal Proffitt","startTime":1673.46,"endTime":1675.7399999999998,"body":"passion, I was actually"},{"speaker":"Krystal Proffitt","startTime":1675.7399999999998,"endTime":1679.37,"body":"listening to your podcast right"},{"speaker":"Krystal Proffitt","startTime":1675.7399999999998,"endTime":1679.37,"body":"before this. And I'm gonna pull"},{"speaker":"Krystal Proffitt","startTime":1679.37,"endTime":1682.31,"body":"up this is the episode y'all"},{"speaker":"Krystal Proffitt","startTime":1679.37,"endTime":1682.31,"body":"need to go listen to Okay. It's"},{"speaker":"Krystal Proffitt","startTime":1682.31,"endTime":1685.85,"body":"called the first piece of"},{"speaker":"Krystal Proffitt","startTime":1682.31,"endTime":1685.85,"body":"content. Every business needs. I"},{"speaker":"Krystal Proffitt","startTime":1685.85,"endTime":1688.52,"body":"was listening to this I was"},{"speaker":"Krystal Proffitt","startTime":1685.85,"endTime":1688.52,"body":"like, was Trump's got to say"},{"speaker":"Krystal Proffitt","startTime":1688.8200000000002,"endTime":1692.12,"body":"this, I want to hear what he has"},{"speaker":"Krystal Proffitt","startTime":1688.8200000000002,"endTime":1692.12,"body":"to say. But I can feel it like"},{"speaker":"Krystal Proffitt","startTime":1692.12,"endTime":1696.4099999999999,"body":"as soon as you get into it like"},{"speaker":"Krystal Proffitt","startTime":1692.12,"endTime":1696.4099999999999,"body":"you are no nonsense, let's just"},{"speaker":"Krystal Proffitt","startTime":1696.4099999999999,"endTime":1699.4699999999998,"body":"get down to business and talk"},{"speaker":"Krystal Proffitt","startTime":1696.4099999999999,"endTime":1699.4699999999998,"body":"about the important things we"},{"speaker":"Krystal Proffitt","startTime":1699.4699999999998,"endTime":1703.94,"body":"need to cover. And I think that"},{"speaker":"Krystal Proffitt","startTime":1699.4699999999998,"endTime":1703.94,"body":"that just comes from experience,"},{"speaker":"Krystal Proffitt","startTime":1704.0,"endTime":1708.1399999999999,"body":"confidence, but also passion."},{"speaker":"Krystal Proffitt","startTime":1704.0,"endTime":1708.1399999999999,"body":"Like you're so passionate about"},{"speaker":"Krystal Proffitt","startTime":1708.1399999999999,"endTime":1712.73,"body":"this. And I'm just curious, when"},{"speaker":"Krystal Proffitt","startTime":1708.1399999999999,"endTime":1712.73,"body":"you're looking at marketing for"},{"speaker":"Krystal Proffitt","startTime":1712.73,"endTime":1715.25,"body":"your clients, or the other"},{"speaker":"Krystal Proffitt","startTime":1712.73,"endTime":1715.25,"body":"people that you're working with?"},{"speaker":"Krystal Proffitt","startTime":1715.5500000000002,"endTime":1719.9299999999998,"body":"Is there something that you can"},{"speaker":"Krystal Proffitt","startTime":1715.5500000000002,"endTime":1719.9299999999998,"body":"do to kind of give them that"},{"speaker":"Krystal Proffitt","startTime":1719.9299999999998,"endTime":1723.56,"body":"patience? Like are you looking"},{"speaker":"Krystal Proffitt","startTime":1719.9299999999998,"endTime":1723.56,"body":"at like long term strategies"},{"speaker":"Krystal Proffitt","startTime":1723.56,"endTime":1726.7399999999998,"body":"with people are you looking at,"},{"speaker":"Krystal Proffitt","startTime":1723.56,"endTime":1726.7399999999998,"body":"here's what we can do to"},{"speaker":"Krystal Proffitt","startTime":1726.77,"endTime":1729.8000000000002,"body":"optimize what you already have?"},{"speaker":"Krystal Proffitt","startTime":1726.77,"endTime":1729.8000000000002,"body":"Like, how does that really work"},{"speaker":"Krystal Proffitt","startTime":1729.8000000000002,"endTime":1731.27,"body":"when you're working with someone"},{"speaker":"Krystal Proffitt","startTime":1729.8000000000002,"endTime":1731.27,"body":"else?"},{"speaker":"Travis Albritton","startTime":1731.87,"endTime":1734.7199999999998,"body":"So it's always"},{"speaker":"Travis Albritton","startTime":1731.87,"endTime":1734.7199999999998,"body":"hard to well, especially when"},{"speaker":"Travis Albritton","startTime":1734.7199999999998,"endTime":1736.2800000000002,"body":"you start talking about"},{"speaker":"Travis Albritton","startTime":1734.7199999999998,"endTime":1736.2800000000002,"body":"podcasting and setting"},{"speaker":"Travis Albritton","startTime":1736.2800000000002,"endTime":1739.9099999999999,"body":"expectations. Talking about"},{"speaker":"Travis Albritton","startTime":1736.2800000000002,"endTime":1739.9099999999999,"body":"things you can't control, it's"},{"speaker":"Travis Albritton","startTime":1739.9099999999999,"endTime":1742.7600000000002,"body":"very hard to go viral as a"},{"speaker":"Travis Albritton","startTime":1739.9099999999999,"endTime":1742.7600000000002,"body":"podcast, right, is that"},{"speaker":"Travis Albritton","startTime":1742.7600000000002,"endTime":1746.5100000000002,"body":"incremental drip of growth is"},{"speaker":"Travis Albritton","startTime":1742.7600000000002,"endTime":1746.5100000000002,"body":"typically the is typically the"},{"speaker":"Travis Albritton","startTime":1746.5100000000002,"endTime":1750.5900000000001,"body":"norm. And so the first thing"},{"speaker":"Travis Albritton","startTime":1746.5100000000002,"endTime":1750.5900000000001,"body":"that I do, because I have the"},{"speaker":"Travis Albritton","startTime":1750.5900000000001,"endTime":1752.9299999999998,"body":"luxury of working with"},{"speaker":"Travis Albritton","startTime":1750.5900000000001,"endTime":1752.9299999999998,"body":"businesses, is I encourage them"},{"speaker":"Travis Albritton","startTime":1752.9299999999998,"endTime":1757.13,"body":"to find a key performance"},{"speaker":"Travis Albritton","startTime":1752.9299999999998,"endTime":1757.13,"body":"indicator or KPI that is not"},{"speaker":"Travis Albritton","startTime":1757.13,"endTime":1760.6399999999999,"body":"downloads. So what would make"},{"speaker":"Travis Albritton","startTime":1757.13,"endTime":1760.6399999999999,"body":"this podcast worthwhile to you,"},{"speaker":"Travis Albritton","startTime":1760.8200000000002,"endTime":1764.3899999999999,"body":"if it never got super big. And"},{"speaker":"Travis Albritton","startTime":1760.8200000000002,"endTime":1764.3899999999999,"body":"typically, that is some kind of"},{"speaker":"Travis Albritton","startTime":1764.3899999999999,"endTime":1769.6399999999999,"body":"business results. So whether"},{"speaker":"Travis Albritton","startTime":1764.3899999999999,"endTime":1769.6399999999999,"body":"it's, you're in a b2b space, so"},{"speaker":"Travis Albritton","startTime":1769.6399999999999,"endTime":1771.77,"body":"this is gonna be mainly an"},{"speaker":"Travis Albritton","startTime":1769.6399999999999,"endTime":1771.77,"body":"interview podcast, and you're"},{"speaker":"Travis Albritton","startTime":1771.77,"endTime":1773.6,"body":"gonna interview prospects, and"},{"speaker":"Travis Albritton","startTime":1771.77,"endTime":1773.6,"body":"here's the framing we're going"},{"speaker":"Travis Albritton","startTime":1773.6,"endTime":1776.2399999999998,"body":"to use where it's really"},{"speaker":"Travis Albritton","startTime":1773.6,"endTime":1776.2399999999998,"body":"valuable content, but it's going"},{"speaker":"Travis Albritton","startTime":1776.2399999999998,"endTime":1778.8200000000002,"body":"to give you a reason to be in"},{"speaker":"Travis Albritton","startTime":1776.2399999999998,"endTime":1778.8200000000002,"body":"sales mode and build those"},{"speaker":"Travis Albritton","startTime":1778.8200000000002,"endTime":1782.9,"body":"relationships. And so it's like,"},{"speaker":"Travis Albritton","startTime":1778.8200000000002,"endTime":1782.9,"body":"okay, well, this year, you spent"},{"speaker":"Travis Albritton","startTime":1782.96,"endTime":1786.44,"body":"XML producing your podcast, you"},{"speaker":"Travis Albritton","startTime":1782.96,"endTime":1786.44,"body":"gain this many clients, what's"},{"speaker":"Travis Albritton","startTime":1786.44,"endTime":1789.0500000000002,"body":"the lifetime value of those"},{"speaker":"Travis Albritton","startTime":1786.44,"endTime":1789.0500000000002,"body":"clients is that more than what"},{"speaker":"Travis Albritton","startTime":1789.0500000000002,"endTime":1792.1399999999999,"body":"you spend on the podcast, great,"},{"speaker":"Travis Albritton","startTime":1789.0500000000002,"endTime":1792.1399999999999,"body":"has any downloads an episode"},{"speaker":"Travis Albritton","startTime":1792.1999999999998,"endTime":1795.77,"body":"doesn't matter, you made money,"},{"speaker":"Travis Albritton","startTime":1792.1999999999998,"endTime":1795.77,"body":"right. And so, So tying the pie,"},{"speaker":"Travis Albritton","startTime":1796.73,"endTime":1799.4899999999998,"body":"if you're trying to play the"},{"speaker":"Travis Albritton","startTime":1796.73,"endTime":1799.4899999999998,"body":"podcast game to be popular, and"},{"speaker":"Travis Albritton","startTime":1799.4899999999998,"endTime":1802.88,"body":"to be really big, it's very"},{"speaker":"Travis Albritton","startTime":1799.4899999999998,"endTime":1802.88,"body":"hard. It's not like tick tock,"},{"speaker":"Travis Albritton","startTime":1803.0900000000001,"endTime":1807.17,"body":"where you can have 15 seconds of"},{"speaker":"Travis Albritton","startTime":1803.0900000000001,"endTime":1807.17,"body":"fame. And that's very ephemeral."},{"speaker":"Travis Albritton","startTime":1807.17,"endTime":1809.87,"body":"So, you know, good luck trying"},{"speaker":"Travis Albritton","startTime":1807.17,"endTime":1809.87,"body":"to get him to come back. But"},{"speaker":"Travis Albritton","startTime":1809.9,"endTime":1814.1599999999999,"body":"it's very hard to create a viral"},{"speaker":"Travis Albritton","startTime":1809.9,"endTime":1814.1599999999999,"body":"podcast. So it's one first"},{"speaker":"Travis Albritton","startTime":1814.1599999999999,"endTime":1817.5500000000002,"body":"creating something that's"},{"speaker":"Travis Albritton","startTime":1814.1599999999999,"endTime":1817.5500000000002,"body":"worthwhile on its own. And then"},{"speaker":"Travis Albritton","startTime":1817.5500000000002,"endTime":1820.46,"body":"tying it to a result outside of"},{"speaker":"Travis Albritton","startTime":1817.5500000000002,"endTime":1820.46,"body":"the podcast itself, is really"},{"speaker":"Travis Albritton","startTime":1820.46,"endTime":1823.2800000000002,"body":"helpful. Because the thing that"},{"speaker":"Travis Albritton","startTime":1820.46,"endTime":1823.2800000000002,"body":"makes podcasting really unique"},{"speaker":"Travis Albritton","startTime":1823.2800000000002,"endTime":1825.35,"body":"and special is the depth of the"},{"speaker":"Travis Albritton","startTime":1823.2800000000002,"endTime":1825.35,"body":"connection you have with your"},{"speaker":"Travis Albritton","startTime":1825.35,"endTime":1829.19,"body":"audiences completely and"},{"speaker":"Travis Albritton","startTime":1825.35,"endTime":1829.19,"body":"paralleled in the internet"},{"speaker":"Travis Albritton","startTime":1829.19,"endTime":1832.19,"body":"space, you know, so like, tick"},{"speaker":"Travis Albritton","startTime":1829.19,"endTime":1832.19,"body":"tock, three seconds of"},{"speaker":"Travis Albritton","startTime":1832.19,"endTime":1835.4,"body":"attention, Facebook video, three"},{"speaker":"Travis Albritton","startTime":1832.19,"endTime":1835.4,"body":"seconds, as someone's scrolling"},{"speaker":"Travis Albritton","startTime":1835.4,"endTime":1838.3400000000001,"body":"past to see the video of their"},{"speaker":"Travis Albritton","startTime":1835.4,"endTime":1838.3400000000001,"body":"neighbor's kids, which is why"},{"speaker":"Travis Albritton","startTime":1838.3400000000001,"endTime":1840.7399999999998,"body":"they're actually there, they're"},{"speaker":"Travis Albritton","startTime":1838.3400000000001,"endTime":1840.7399999999998,"body":"not there to see your ad."},{"speaker":"Travis Albritton","startTime":1841.4299999999998,"endTime":1844.25,"body":"YouTube, three minutes is"},{"speaker":"Travis Albritton","startTime":1841.4299999999998,"endTime":1844.25,"body":"really, really good. You can get"},{"speaker":"Travis Albritton","startTime":1844.25,"endTime":1845.9299999999998,"body":"someone to watch three minutes"},{"speaker":"Travis Albritton","startTime":1844.25,"endTime":1845.9299999999998,"body":"of your video before they go and"},{"speaker":"Travis Albritton","startTime":1845.9299999999998,"endTime":1849.98,"body":"find a cat video. The podcasts"},{"speaker":"Travis Albritton","startTime":1845.9299999999998,"endTime":1849.98,"body":"are listening to like 90% of a"},{"speaker":"Travis Albritton","startTime":1849.98,"endTime":1852.9499999999998,"body":"45 minute conversation, like"},{"speaker":"Travis Albritton","startTime":1849.98,"endTime":1852.9499999999998,"body":"that's just crazy, like people"},{"speaker":"Travis Albritton","startTime":1852.9499999999998,"endTime":1856.04,"body":"won't give you that much"},{"speaker":"Travis Albritton","startTime":1852.9499999999998,"endTime":1856.04,"body":"attention anywhere else on the"},{"speaker":"Travis Albritton","startTime":1856.04,"endTime":1859.37,"body":"internet. And so if you can then"},{"speaker":"Travis Albritton","startTime":1856.04,"endTime":1859.37,"body":"leverage that into a connection"},{"speaker":"Travis Albritton","startTime":1859.37,"endTime":1862.52,"body":"with somebody, and then you have"},{"speaker":"Travis Albritton","startTime":1859.37,"endTime":1862.52,"body":"another way of serving them"},{"speaker":"Travis Albritton","startTime":1862.52,"endTime":1865.25,"body":"outside of the podcast itself,"},{"speaker":"Travis Albritton","startTime":1862.52,"endTime":1865.25,"body":"that can then be a vehicle to"},{"speaker":"Travis Albritton","startTime":1865.25,"endTime":1868.25,"body":"accelerate the other things"},{"speaker":"Travis Albritton","startTime":1865.25,"endTime":1868.25,"body":"you're doing. And so talking"},{"speaker":"Travis Albritton","startTime":1868.25,"endTime":1870.4699999999998,"body":"about setting expectations are"},{"speaker":"Travis Albritton","startTime":1868.25,"endTime":1870.4699999999998,"body":"how to make them happy with it."},{"speaker":"Travis Albritton","startTime":1870.4699999999998,"endTime":1872.8400000000001,"body":"It's how do we connect this to"},{"speaker":"Travis Albritton","startTime":1870.4699999999998,"endTime":1872.8400000000001,"body":"something else that really"},{"speaker":"Travis Albritton","startTime":1872.8400000000001,"endTime":1875.63,"body":"matters to you? And how do we"},{"speaker":"Travis Albritton","startTime":1872.8400000000001,"endTime":1875.63,"body":"make the podcast something"},{"speaker":"Travis Albritton","startTime":1875.69,"endTime":1878.8400000000001,"body":"that's the favorite part of what"},{"speaker":"Travis Albritton","startTime":1875.69,"endTime":1878.8400000000001,"body":"you do? So this is something you"},{"speaker":"Travis Albritton","startTime":1878.8400000000001,"endTime":1881.9899999999998,"body":"look forward to being able to do"},{"speaker":"Travis Albritton","startTime":1878.8400000000001,"endTime":1881.9899999999998,"body":"you feel like it positive"},{"speaker":"Travis Albritton","startTime":1882.08,"endTime":1884.96,"body":"positively reflects you and your"},{"speaker":"Travis Albritton","startTime":1882.08,"endTime":1884.96,"body":"values and you're like excited"},{"speaker":"Travis Albritton","startTime":1884.96,"endTime":1887.21,"body":"to share it and be like look,"},{"speaker":"Travis Albritton","startTime":1884.96,"endTime":1887.21,"body":"I'm an apple podcast. Isn't that"},{"speaker":"Travis Albritton","startTime":1887.21,"endTime":1890.0,"body":"amazing? There's my name like"},{"speaker":"Travis Albritton","startTime":1887.21,"endTime":1890.0,"body":"there's something to be said for"},{"speaker":"Travis Albritton","startTime":1890.0,"endTime":1893.48,"body":"that. And and then again, just"},{"speaker":"Travis Albritton","startTime":1890.0,"endTime":1893.48,"body":"like tying it back to a really"},{"speaker":"Travis Albritton","startTime":1893.48,"endTime":1898.0100000000002,"body":"tangible result that's not well,"},{"speaker":"Travis Albritton","startTime":1893.48,"endTime":1898.0100000000002,"body":"we don't have 5000 downloads per"},{"speaker":"Travis Albritton","startTime":1898.0100000000002,"endTime":1900.3200000000002,"body":"episode yet so let's just call"},{"speaker":"Travis Albritton","startTime":1898.0100000000002,"endTime":1900.3200000000002,"body":"it quits"},{"speaker":"Krystal Proffitt","startTime":1903.4099999999999,"endTime":1905.3899999999999,"body":"you just"},{"speaker":"Krystal Proffitt","startTime":1903.4099999999999,"endTime":1905.3899999999999,"body":"saying that makes me so sad?"},{"speaker":"Krystal Proffitt","startTime":1905.4499999999998,"endTime":1908.75,"body":"Because I've heard it so many"},{"speaker":"Krystal Proffitt","startTime":1905.4499999999998,"endTime":1908.75,"body":"times. I've seen it I've seen"},{"speaker":"Krystal Proffitt","startTime":1908.75,"endTime":1912.77,"body":"people just quit and I'm just"},{"speaker":"Krystal Proffitt","startTime":1908.75,"endTime":1912.77,"body":"like, I don't know if it's"},{"speaker":"Krystal Proffitt","startTime":1912.9499999999998,"endTime":1916.8200000000002,"body":"burnout. That is one option. I"},{"speaker":"Krystal Proffitt","startTime":1912.9499999999998,"endTime":1916.8200000000002,"body":"don't know if it's because they"},{"speaker":"Krystal Proffitt","startTime":1916.8200000000002,"endTime":1920.3899999999999,"body":"got frustrated that they aren't"},{"speaker":"Krystal Proffitt","startTime":1916.8200000000002,"endTime":1920.3899999999999,"body":"getting 10,000 downloads per"},{"speaker":"Krystal Proffitt","startTime":1920.3899999999999,"endTime":1923.69,"body":"episode and I don't know like we"},{"speaker":"Krystal Proffitt","startTime":1920.3899999999999,"endTime":1923.69,"body":"don't have we need an exit"},{"speaker":"Krystal Proffitt","startTime":1923.69,"endTime":1927.5,"body":"interview for creators. This is"},{"speaker":"Krystal Proffitt","startTime":1923.69,"endTime":1927.5,"body":"something we should we should do"},{"speaker":"Krystal Proffitt","startTime":1927.5,"endTime":1930.6799999999998,"body":"this Travis let's like keep us"},{"speaker":"Krystal Proffitt","startTime":1927.5,"endTime":1930.6799999999998,"body":"together. We need to be like why"},{"speaker":"Krystal Proffitt","startTime":1930.6799999999998,"endTime":1933.23,"body":"did you quit like what's"},{"speaker":"Krystal Proffitt","startTime":1930.6799999999998,"endTime":1933.23,"body":"happening? We need the exit"},{"speaker":"Krystal Proffitt","startTime":1933.23,"endTime":1937.25,"body":"interview like why you Quit your"},{"speaker":"Krystal Proffitt","startTime":1933.23,"endTime":1937.25,"body":"job. Because it just it makes me"},{"speaker":"Krystal Proffitt","startTime":1937.25,"endTime":1941.1799999999998,"body":"so sad. And I think that the"},{"speaker":"Krystal Proffitt","startTime":1937.25,"endTime":1941.1799999999998,"body":"majority of it is unrealistic"},{"speaker":"Krystal Proffitt","startTime":1941.1799999999998,"endTime":1945.8600000000001,"body":"expectations and the fact that"},{"speaker":"Krystal Proffitt","startTime":1941.1799999999998,"endTime":1945.8600000000001,"body":"they aren't living up to this"},{"speaker":"Krystal Proffitt","startTime":1945.8600000000001,"endTime":1948.1999999999998,"body":"standard of what people are"},{"speaker":"Krystal Proffitt","startTime":1945.8600000000001,"endTime":1948.1999999999998,"body":"putting out there, because this"},{"speaker":"Krystal Proffitt","startTime":1948.1999999999998,"endTime":1951.4099999999999,"body":"is another interesting thing is"},{"speaker":"Krystal Proffitt","startTime":1948.1999999999998,"endTime":1951.4099999999999,"body":"Travis knows a lot of behind the"},{"speaker":"Krystal Proffitt","startTime":1951.4099999999999,"endTime":1957.29,"body":"scenes of the podcasting space."},{"speaker":"Krystal Proffitt","startTime":1951.4099999999999,"endTime":1957.29,"body":"And I mean, I just remember when"},{"speaker":"Krystal Proffitt","startTime":1957.29,"endTime":1959.4499999999998,"body":"we would use to talk about"},{"speaker":"Krystal Proffitt","startTime":1957.29,"endTime":1959.4499999999998,"body":"numbers, and you're like, those"},{"speaker":"Krystal Proffitt","startTime":1959.4499999999998,"endTime":1962.7199999999998,"body":"people really don't have those"},{"speaker":"Krystal Proffitt","startTime":1959.4499999999998,"endTime":1962.7199999999998,"body":"numbers, or that's not, that's"},{"speaker":"Krystal Proffitt","startTime":1962.7199999999998,"endTime":1968.6599999999999,"body":"not. We're not gonna call"},{"speaker":"Krystal Proffitt","startTime":1962.7199999999998,"endTime":1968.6599999999999,"body":"anybody out, but it's typically"},{"speaker":"Krystal Proffitt","startTime":1968.6599999999999,"endTime":1971.96,"body":"not as much. So if somebody's"},{"speaker":"Krystal Proffitt","startTime":1968.6599999999999,"endTime":1971.96,"body":"just getting their podcast up"},{"speaker":"Krystal Proffitt","startTime":1971.96,"endTime":1974.9899999999998,"body":"and running, can you tell us a"},{"speaker":"Krystal Proffitt","startTime":1971.96,"endTime":1974.9899999999998,"body":"little bit about? Like, what"},{"speaker":"Krystal Proffitt","startTime":1974.9899999999998,"endTime":1977.5100000000002,"body":"would you expect? Like if it was"},{"speaker":"Krystal Proffitt","startTime":1974.9899999999998,"endTime":1977.5100000000002,"body":"a brand new client, they"},{"speaker":"Krystal Proffitt","startTime":1977.5100000000002,"endTime":1981.1999999999998,"body":"launched this month? What would"},{"speaker":"Krystal Proffitt","startTime":1977.5100000000002,"endTime":1981.1999999999998,"body":"you tell them to expect?"},{"speaker":"Travis Albritton","startTime":1981.5300000000002,"endTime":1985.0100000000002,"body":"So with a"},{"speaker":"Travis Albritton","startTime":1981.5300000000002,"endTime":1985.0100000000002,"body":"brand new clients, if they have"},{"speaker":"Travis Albritton","startTime":1985.0100000000002,"endTime":1989.0900000000001,"body":"an email list that factors in if"},{"speaker":"Travis Albritton","startTime":1985.0100000000002,"endTime":1989.0900000000001,"body":"they have social media presence,"},{"speaker":"Travis Albritton","startTime":1989.12,"endTime":1992.15,"body":"that's a factor. But we're"},{"speaker":"Travis Albritton","startTime":1989.12,"endTime":1992.15,"body":"typically aiming to get to 100"},{"speaker":"Travis Albritton","startTime":1992.15,"endTime":1994.9699999999998,"body":"downloads an episode as quickly"},{"speaker":"Travis Albritton","startTime":1992.15,"endTime":1994.9699999999998,"body":"as possible, because then that"},{"speaker":"Travis Albritton","startTime":1994.9699999999998,"endTime":1999.3200000000002,"body":"puts you in like the top 25% of"},{"speaker":"Travis Albritton","startTime":1994.9699999999998,"endTime":1999.3200000000002,"body":"any podcasts. So right there,"},{"speaker":"Travis Albritton","startTime":1999.3200000000002,"endTime":2001.81,"body":"you can use that and say, like,"},{"speaker":"Travis Albritton","startTime":1999.3200000000002,"endTime":2001.81,"body":"listen, we have traction, people"},{"speaker":"Travis Albritton","startTime":2001.81,"endTime":2003.58,"body":"are continuing to come back to"},{"speaker":"Travis Albritton","startTime":2001.81,"endTime":2003.58,"body":"listen to it, we have something"},{"speaker":"Travis Albritton","startTime":2003.58,"endTime":2006.46,"body":"here. Let's capitalize it. Let's"},{"speaker":"Travis Albritton","startTime":2003.58,"endTime":2006.46,"body":"continue to grow it. And then"},{"speaker":"Travis Albritton","startTime":2006.46,"endTime":2010.9899999999998,"body":"you start to look at that"},{"speaker":"Travis Albritton","startTime":2006.46,"endTime":2010.9899999999998,"body":"incremental growth. But it"},{"speaker":"Travis Albritton","startTime":2010.9899999999998,"endTime":2012.5500000000002,"body":"really depends on the niche,"},{"speaker":"Travis Albritton","startTime":2010.9899999999998,"endTime":2012.5500000000002,"body":"too. Like, there's so many"},{"speaker":"Travis Albritton","startTime":2012.5500000000002,"endTime":2015.19,"body":"factors. If you're creating a"},{"speaker":"Travis Albritton","startTime":2012.5500000000002,"endTime":2015.19,"body":"true crime podcast, yeah, you"},{"speaker":"Travis Albritton","startTime":2015.19,"endTime":2018.46,"body":"can get 5000 downloads an"},{"speaker":"Travis Albritton","startTime":2015.19,"endTime":2018.46,"body":"episode easily. But it's hard to"},{"speaker":"Travis Albritton","startTime":2018.46,"endTime":2021.31,"body":"build a business off of a true"},{"speaker":"Travis Albritton","startTime":2018.46,"endTime":2021.31,"body":"crime podcast, unless you're"},{"speaker":"Travis Albritton","startTime":2021.31,"endTime":2024.85,"body":"like a recruiter for the local"},{"speaker":"Travis Albritton","startTime":2021.31,"endTime":2024.85,"body":"law enforcement office, right?"},{"speaker":"Travis Albritton","startTime":2024.85,"endTime":2027.3400000000001,"body":"Like there's, there's only so"},{"speaker":"Travis Albritton","startTime":2024.85,"endTime":2027.3400000000001,"body":"many ways you can monetize that"},{"speaker":"Travis Albritton","startTime":2027.3400000000001,"endTime":2030.58,"body":"outside of sponsorships. And so"},{"speaker":"Travis Albritton","startTime":2027.3400000000001,"endTime":2030.58,"body":"like, you know, when I have a"},{"speaker":"Travis Albritton","startTime":2030.58,"endTime":2034.42,"body":"client, it's like, hey, we do"},{"speaker":"Travis Albritton","startTime":2030.58,"endTime":2034.42,"body":"business PR for small"},{"speaker":"Travis Albritton","startTime":2034.42,"endTime":2038.38,"body":"businesses. Like that's a very"},{"speaker":"Travis Albritton","startTime":2034.42,"endTime":2038.38,"body":"niche within the PR agency"},{"speaker":"Travis Albritton","startTime":2038.38,"endTime":2042.6100000000001,"body":"industry, for marketing online."},{"speaker":"Travis Albritton","startTime":2038.38,"endTime":2042.6100000000001,"body":"So when you get for your"},{"speaker":"Travis Albritton","startTime":2042.6100000000001,"endTime":2045.7600000000002,"body":"downloads an episode, that's"},{"speaker":"Travis Albritton","startTime":2042.6100000000001,"endTime":2045.7600000000002,"body":"like, amazing, yeah, because"},{"speaker":"Travis Albritton","startTime":2045.79,"endTime":2048.64,"body":"you're the only one that exists"},{"speaker":"Travis Albritton","startTime":2045.79,"endTime":2048.64,"body":"in the entire world. You're the"},{"speaker":"Travis Albritton","startTime":2048.64,"endTime":2051.37,"body":"only podcast that does this in"},{"speaker":"Travis Albritton","startTime":2048.64,"endTime":2051.37,"body":"the whole world, you know, 400"},{"speaker":"Travis Albritton","startTime":2051.37,"endTime":2054.55,"body":"people coming to listen to you."},{"speaker":"Travis Albritton","startTime":2051.37,"endTime":2054.55,"body":"Like, that's amazing. Next year,"},{"speaker":"Travis Albritton","startTime":2054.58,"endTime":2057.67,"body":"let's see if we can get it to"},{"speaker":"Travis Albritton","startTime":2054.58,"endTime":2057.67,"body":"600 700 800. But we're gonna"},{"speaker":"Travis Albritton","startTime":2057.67,"endTime":2061.3,"body":"talking in terms of years, it's"},{"speaker":"Travis Albritton","startTime":2057.67,"endTime":2061.3,"body":"like, this time next year, where"},{"speaker":"Travis Albritton","startTime":2061.3,"endTime":2063.46,"body":"do we want to be? And how do we"},{"speaker":"Travis Albritton","startTime":2061.3,"endTime":2063.46,"body":"get there? And how much money do"},{"speaker":"Travis Albritton","startTime":2063.46,"endTime":2065.68,"body":"we want to spend to promote it?"},{"speaker":"Travis Albritton","startTime":2063.46,"endTime":2065.68,"body":"And how much time do you want to"},{"speaker":"Travis Albritton","startTime":2065.68,"endTime":2068.95,"body":"spend going on other podcasts to"},{"speaker":"Travis Albritton","startTime":2065.68,"endTime":2068.95,"body":"promote your show? And so all"},{"speaker":"Travis Albritton","startTime":2068.95,"endTime":2073.81,"body":"these things are factors. But"},{"speaker":"Travis Albritton","startTime":2068.95,"endTime":2073.81,"body":"for me, I've seen like, if you"},{"speaker":"Travis Albritton","startTime":2073.81,"endTime":2076.75,"body":"can get very quickly to 100,"},{"speaker":"Travis Albritton","startTime":2073.81,"endTime":2076.75,"body":"just like leveraging all the"},{"speaker":"Travis Albritton","startTime":2076.75,"endTime":2079.06,"body":"channels they already have, even"},{"speaker":"Travis Albritton","startTime":2076.75,"endTime":2079.06,"body":"if it's like, let's hold a"},{"speaker":"Travis Albritton","startTime":2079.06,"endTime":2081.49,"body":"contest with your company, and"},{"speaker":"Travis Albritton","startTime":2079.06,"endTime":2081.49,"body":"have everybody listened and"},{"speaker":"Travis Albritton","startTime":2081.49,"endTime":2083.98,"body":"leave a review and give somebody"},{"speaker":"Travis Albritton","startTime":2081.49,"endTime":2083.98,"body":"a $50 amazon gift card, like"},{"speaker":"Travis Albritton","startTime":2083.98,"endTime":2087.7,"body":"there's all kinds of things you"},{"speaker":"Travis Albritton","startTime":2083.98,"endTime":2087.7,"body":"can do to get to 100. And then"},{"speaker":"Travis Albritton","startTime":2087.7,"endTime":2089.86,"body":"from there, it's just sticking"},{"speaker":"Travis Albritton","startTime":2087.7,"endTime":2089.86,"body":"with it long enough to basically"},{"speaker":"Travis Albritton","startTime":2089.86,"endTime":2093.22,"body":"Outlast everyone else in your"},{"speaker":"Travis Albritton","startTime":2089.86,"endTime":2093.22,"body":"niche. Yeah, is the secret to"},{"speaker":"Travis Albritton","startTime":2093.25,"endTime":2097.0,"body":"winning the long game. Right. So"},{"speaker":"Travis Albritton","startTime":2093.25,"endTime":2097.0,"body":"while I was Buzzsprout, we"},{"speaker":"Travis Albritton","startTime":2097.0,"endTime":2100.06,"body":"launched buzz cast, which is a"},{"speaker":"Travis Albritton","startTime":2097.0,"endTime":2100.06,"body":"podcast about podcasting in the"},{"speaker":"Travis Albritton","startTime":2100.06,"endTime":2103.45,"body":"podcasting industry. I've been"},{"speaker":"Travis Albritton","startTime":2100.06,"endTime":2103.45,"body":"replaced by Jordan, who's far"},{"speaker":"Travis Albritton","startTime":2103.45,"endTime":2107.62,"body":"superior to me as a host. So"},{"speaker":"Travis Albritton","startTime":2103.45,"endTime":2107.62,"body":"it's much better for it. But"},{"speaker":"Travis Albritton","startTime":2107.65,"endTime":2110.98,"body":"when we started that podcast, it"},{"speaker":"Travis Albritton","startTime":2107.65,"endTime":2110.98,"body":"was like, we had no goal for it"},{"speaker":"Travis Albritton","startTime":2110.98,"endTime":2112.78,"body":"other than we're just going to"},{"speaker":"Travis Albritton","startTime":2110.98,"endTime":2112.78,"body":"make something for Buzzsprout"},{"speaker":"Travis Albritton","startTime":2112.78,"endTime":2116.53,"body":"customers. That's it. And then"},{"speaker":"Travis Albritton","startTime":2112.78,"endTime":2116.53,"body":"it became like one of the top"},{"speaker":"Travis Albritton","startTime":2116.53,"endTime":2120.73,"body":"five podcasts about podcasting"},{"speaker":"Travis Albritton","startTime":2116.53,"endTime":2120.73,"body":"in the world. Just because we"},{"speaker":"Travis Albritton","startTime":2120.73,"endTime":2123.52,"body":"did it for four years. And so if"},{"speaker":"Travis Albritton","startTime":2120.73,"endTime":2123.52,"body":"you do anything for four years,"},{"speaker":"Travis Albritton","startTime":2123.55,"endTime":2127.09,"body":"especially in a medium, like"},{"speaker":"Travis Albritton","startTime":2123.55,"endTime":2127.09,"body":"podcasting, or anything online,"},{"speaker":"Travis Albritton","startTime":2127.45,"endTime":2130.57,"body":"where four years is an eternity,"},{"speaker":"Travis Albritton","startTime":2127.45,"endTime":2130.57,"body":"like, yeah, you're gonna be much"},{"speaker":"Travis Albritton","startTime":2130.57,"endTime":2132.73,"body":"more established than anyone"},{"speaker":"Travis Albritton","startTime":2130.57,"endTime":2132.73,"body":"else. So it's really just about"},{"speaker":"Travis Albritton","startTime":2132.88,"endTime":2136.0,"body":"starting, and then sticking with"},{"speaker":"Travis Albritton","startTime":2132.88,"endTime":2136.0,"body":"it beyond when everyone else"},{"speaker":"Travis Albritton","startTime":2136.0,"endTime":2139.99,"body":"dropped out. And so if you can"},{"speaker":"Travis Albritton","startTime":2136.0,"endTime":2139.99,"body":"do that, then you can be the"},{"speaker":"Travis Albritton","startTime":2139.99,"endTime":2142.69,"body":"number one go to person for what"},{"speaker":"Travis Albritton","startTime":2139.99,"endTime":2142.69,"body":"you talk about. So that's where"},{"speaker":"Travis Albritton","startTime":2142.69,"endTime":2143.59,"body":"the patience comes in."},{"speaker":"Krystal Proffitt","startTime":2144.07,"endTime":2145.48,"body":"I was gonna"},{"speaker":"Krystal Proffitt","startTime":2144.07,"endTime":2145.48,"body":"say we just That was a"},{"speaker":"Krystal Proffitt","startTime":2145.48,"endTime":2148.69,"body":"beautiful, like, circle back"},{"speaker":"Krystal Proffitt","startTime":2145.48,"endTime":2148.69,"body":"around to discipline. And I feel"},{"speaker":"Krystal Proffitt","startTime":2148.69,"endTime":2152.05,"body":"like that's a theme. This is a"},{"speaker":"Krystal Proffitt","startTime":2148.69,"endTime":2152.05,"body":"theme. Yes, definitely. It. It's"},{"speaker":"Krystal Proffitt","startTime":2152.05,"endTime":2155.44,"body":"funny, because this is the"},{"speaker":"Krystal Proffitt","startTime":2152.05,"endTime":2155.44,"body":"lesson I always have to learn."},{"speaker":"Krystal Proffitt","startTime":2155.47,"endTime":2159.28,"body":"I'm so impatient in everything,"},{"speaker":"Krystal Proffitt","startTime":2155.47,"endTime":2159.28,"body":"especially when it comes to my"},{"speaker":"Krystal Proffitt","startTime":2159.28,"endTime":2162.16,"body":"business. Because I am one of"},{"speaker":"Krystal Proffitt","startTime":2159.28,"endTime":2162.16,"body":"those people. It's not so much"},{"speaker":"Krystal Proffitt","startTime":2162.16,"endTime":2166.18,"body":"that I want to, like, grow and"},{"speaker":"Krystal Proffitt","startTime":2162.16,"endTime":2166.18,"body":"scale necessarily. It's more"},{"speaker":"Krystal Proffitt","startTime":2166.18,"endTime":2169.84,"body":"about this is hard. When you're"},{"speaker":"Krystal Proffitt","startTime":2166.18,"endTime":2169.84,"body":"doing something new, or"},{"speaker":"Krystal Proffitt","startTime":2169.87,"endTime":2171.94,"body":"especially people listening,"},{"speaker":"Krystal Proffitt","startTime":2169.87,"endTime":2171.94,"body":"they're just getting started."},{"speaker":"Krystal Proffitt","startTime":2171.94,"endTime":2175.6,"body":"They're like, Oh, I don't know"},{"speaker":"Krystal Proffitt","startTime":2171.94,"endTime":2175.6,"body":"how, what is auto leveling? What"},{"speaker":"Krystal Proffitt","startTime":2175.6,"endTime":2178.51,"body":"are like, I don't understand"},{"speaker":"Krystal Proffitt","startTime":2175.6,"endTime":2178.51,"body":"what all these buttons are in"},{"speaker":"Krystal Proffitt","startTime":2178.51,"endTime":2181.3,"body":"Audacity, or Hindenburg or"},{"speaker":"Krystal Proffitt","startTime":2178.51,"endTime":2181.3,"body":"wherever you're editing and"},{"speaker":"Krystal Proffitt","startTime":2181.3,"endTime":2184.24,"body":"you're like you're frustrated."},{"speaker":"Krystal Proffitt","startTime":2181.3,"endTime":2184.24,"body":"You want to just give everything"},{"speaker":"Krystal Proffitt","startTime":2184.24,"endTime":2187.0899999999997,"body":"over to an expert. And then"},{"speaker":"Krystal Proffitt","startTime":2184.24,"endTime":2187.0899999999997,"body":"you're like, oh, I don't know if"},{"speaker":"Krystal Proffitt","startTime":2187.0899999999997,"endTime":2189.58,"body":"I can afford that, because I'm"},{"speaker":"Krystal Proffitt","startTime":2187.0899999999997,"endTime":2189.58,"body":"just getting started. So it's"},{"speaker":"Krystal Proffitt","startTime":2189.58,"endTime":2193.81,"body":"like this weird, messy middle"},{"speaker":"Krystal Proffitt","startTime":2189.58,"endTime":2193.81,"body":"that you go through and to hear"},{"speaker":"Krystal Proffitt","startTime":2193.81,"endTime":2197.44,"body":"traffic. As I say, You need"},{"speaker":"Krystal Proffitt","startTime":2193.81,"endTime":2197.44,"body":"patience. You're just like you."},{"speaker":"Krystal Proffitt","startTime":2197.44,"endTime":2201.85,"body":"I know you're screaming at us"},{"speaker":"Krystal Proffitt","startTime":2197.44,"endTime":2201.85,"body":"right now. But the truth is, if"},{"speaker":"Krystal Proffitt","startTime":2201.85,"endTime":2206.83,"body":"you can just stick with it. Over"},{"speaker":"Krystal Proffitt","startTime":2201.85,"endTime":2206.83,"body":"time, you go back and you look"},{"speaker":"Krystal Proffitt","startTime":2206.83,"endTime":2209.29,"body":"at all these incredible things"},{"speaker":"Krystal Proffitt","startTime":2206.83,"endTime":2209.29,"body":"that you've done like Travis I"},{"speaker":"Krystal Proffitt","startTime":2209.29,"endTime":2211.87,"body":"mean, I don't even know if I've"},{"speaker":"Krystal Proffitt","startTime":2209.29,"endTime":2211.87,"body":"told you this, but I have over"},{"speaker":"Krystal Proffitt","startTime":2211.99,"endTime":2216.0699999999997,"body":"1000 episodes at this point from"},{"speaker":"Krystal Proffitt","startTime":2211.99,"endTime":2216.0699999999997,"body":"doing the potty report doing the"},{"speaker":"Krystal Proffitt","startTime":2216.0699999999997,"endTime":2219.46,"body":"profit podcast and y'all I"},{"speaker":"Krystal Proffitt","startTime":2216.0699999999997,"endTime":2219.46,"body":"didn't do anything extra"},{"speaker":"Krystal Proffitt","startTime":2219.46,"endTime":2223.21,"body":"special. I just kept showing"},{"speaker":"Krystal Proffitt","startTime":2219.46,"endTime":2223.21,"body":"just kept showing up and"},{"speaker":"Krystal Proffitt","startTime":2223.21,"endTime":2226.75,"body":"talking. And so it's like all"},{"speaker":"Krystal Proffitt","startTime":2223.21,"endTime":2226.75,"body":"that incremental growth that"},{"speaker":"Krystal Proffitt","startTime":2226.75,"endTime":2230.5,"body":"Travis was talking about builds"},{"speaker":"Krystal Proffitt","startTime":2226.75,"endTime":2230.5,"body":"and builds and builds over time."},{"speaker":"Krystal Proffitt","startTime":2230.77,"endTime":2233.92,"body":"And it's just it's so"},{"speaker":"Krystal Proffitt","startTime":2230.77,"endTime":2233.92,"body":"incredible. I love podcasting,"},{"speaker":"Krystal Proffitt","startTime":2233.95,"endTime":2238.45,"body":"and I travel So as to, and I'm"},{"speaker":"Krystal Proffitt","startTime":2233.95,"endTime":2238.45,"body":"curious as you were looking at"},{"speaker":"Krystal Proffitt","startTime":2238.45,"endTime":2241.48,"body":"your business strategy, so not"},{"speaker":"Krystal Proffitt","startTime":2238.45,"endTime":2241.48,"body":"for your clients, but for what"},{"speaker":"Krystal Proffitt","startTime":2241.48,"endTime":2246.04,"body":"you're doing. Is there any one"},{"speaker":"Krystal Proffitt","startTime":2241.48,"endTime":2246.04,"body":"piece? Well, first of all, I"},{"speaker":"Krystal Proffitt","startTime":2246.04,"endTime":2248.14,"body":"have to ask you another"},{"speaker":"Krystal Proffitt","startTime":2246.04,"endTime":2248.14,"body":"question. Because, yes, a little"},{"speaker":"Krystal Proffitt","startTime":2248.14,"endTime":2251.02,"body":"controversial. Okay, we're gonna"},{"speaker":"Krystal Proffitt","startTime":2248.14,"endTime":2251.02,"body":"get into the controversial weeds"},{"speaker":"Krystal Proffitt","startTime":2251.02,"endTime":2255.49,"body":"here. How do you feel about"},{"speaker":"Krystal Proffitt","startTime":2251.02,"endTime":2255.49,"body":"shownotes? Do you do show notes"},{"speaker":"Krystal Proffitt","startTime":2255.49,"endTime":2259.69,"body":"on your website? Do you just do"},{"speaker":"Krystal Proffitt","startTime":2255.49,"endTime":2259.69,"body":"them on? Like, because people"},{"speaker":"Krystal Proffitt","startTime":2259.69,"endTime":2262.21,"body":"are always asking me this"},{"speaker":"Krystal Proffitt","startTime":2259.69,"endTime":2262.21,"body":"question. And I'm curious what"},{"speaker":"Krystal Proffitt","startTime":2262.21,"endTime":2263.1099999999997,"body":"your thoughts are."},{"speaker":"Travis Albritton","startTime":2263.71,"endTime":2266.8599999999997,"body":"So there's two"},{"speaker":"Travis Albritton","startTime":2263.71,"endTime":2266.8599999999997,"body":"different ways to do show notes."},{"speaker":"Travis Albritton","startTime":2267.04,"endTime":2270.7599999999998,"body":"There is bullet point references"},{"speaker":"Travis Albritton","startTime":2267.04,"endTime":2270.7599999999998,"body":"for things you talked about in"},{"speaker":"Travis Albritton","startTime":2270.7599999999998,"endTime":2274.0299999999997,"body":"the podcast with a couple of"},{"speaker":"Travis Albritton","startTime":2270.7599999999998,"endTime":2274.0299999999997,"body":"sentences to summarize. So"},{"speaker":"Travis Albritton","startTime":2274.0299999999997,"endTime":2276.0099999999998,"body":"you're giving people if they're"},{"speaker":"Travis Albritton","startTime":2274.0299999999997,"endTime":2276.0099999999998,"body":"trying to decide which episode"},{"speaker":"Travis Albritton","startTime":2276.0099999999998,"endTime":2278.71,"body":"to listen to, and they're poking"},{"speaker":"Travis Albritton","startTime":2276.0099999999998,"endTime":2278.71,"body":"around, you want to give them"},{"speaker":"Travis Albritton","startTime":2278.71,"endTime":2281.29,"body":"enough to know, okay, this is"},{"speaker":"Travis Albritton","startTime":2278.71,"endTime":2281.29,"body":"what they're gonna talk about."},{"speaker":"Travis Albritton","startTime":2281.3199999999997,"endTime":2283.0,"body":"And then here are the links for"},{"speaker":"Travis Albritton","startTime":2281.3199999999997,"endTime":2283.0,"body":"the things they talked about."},{"speaker":"Travis Albritton","startTime":2283.0299999999997,"endTime":2286.18,"body":"There's that version of the show"},{"speaker":"Travis Albritton","startTime":2283.0299999999997,"endTime":2286.18,"body":"notes. Then if you want to do"},{"speaker":"Travis Albritton","startTime":2286.18,"endTime":2290.2,"body":"the SEO play, you write a blog"},{"speaker":"Travis Albritton","startTime":2286.18,"endTime":2290.2,"body":"post, you say, not just am I"},{"speaker":"Travis Albritton","startTime":2290.2,"endTime":2293.2,"body":"writing a blog post, like more"},{"speaker":"Travis Albritton","startTime":2290.2,"endTime":2293.2,"body":"shownotes. But what is the"},{"speaker":"Travis Albritton","startTime":2293.2,"endTime":2296.77,"body":"keyword traffic? I'm trying to"},{"speaker":"Travis Albritton","startTime":2293.2,"endTime":2296.77,"body":"tap into? How am I optimizing"},{"speaker":"Travis Albritton","startTime":2296.83,"endTime":2300.13,"body":"this page on my website for that"},{"speaker":"Travis Albritton","startTime":2296.83,"endTime":2300.13,"body":"keyword traffic to show up"},{"speaker":"Travis Albritton","startTime":2300.13,"endTime":2302.56,"body":"organically on the first page of"},{"speaker":"Travis Albritton","startTime":2300.13,"endTime":2302.56,"body":"Google? And then what is the"},{"speaker":"Travis Albritton","startTime":2302.56,"endTime":2305.35,"body":"blog post that I need to write"},{"speaker":"Travis Albritton","startTime":2302.56,"endTime":2305.35,"body":"around this question to the"},{"speaker":"Travis Albritton","startTime":2305.35,"endTime":2309.0699999999997,"body":"search term? To make it the best"},{"speaker":"Travis Albritton","startTime":2305.35,"endTime":2309.0699999999997,"body":"answer on the internet? When"},{"speaker":"Travis Albritton","startTime":2309.0699999999997,"endTime":2311.7999999999997,"body":"somebody has this question? Oh,"},{"speaker":"Travis Albritton","startTime":2309.0699999999997,"endTime":2311.7999999999997,"body":"by the way, there's an embed"},{"speaker":"Travis Albritton","startTime":2311.83,"endTime":2314.92,"body":"code where I have my podcast"},{"speaker":"Travis Albritton","startTime":2311.83,"endTime":2314.92,"body":"player. That's the other way to"},{"speaker":"Travis Albritton","startTime":2314.92,"endTime":2318.58,"body":"do show notes. So so it's not"},{"speaker":"Travis Albritton","startTime":2314.92,"endTime":2318.58,"body":"just about like more show notes,"},{"speaker":"Travis Albritton","startTime":2318.64,"endTime":2323.62,"body":"it has to be with that strategy"},{"speaker":"Travis Albritton","startTime":2318.64,"endTime":2323.62,"body":"being the primary driver. And"},{"speaker":"Travis Albritton","startTime":2323.62,"endTime":2326.98,"body":"then that also informs how you"},{"speaker":"Travis Albritton","startTime":2323.62,"endTime":2326.98,"body":"choose your topics. And so if"},{"speaker":"Travis Albritton","startTime":2326.98,"endTime":2329.7999999999997,"body":"you're using that strategy, and"},{"speaker":"Travis Albritton","startTime":2326.98,"endTime":2329.7999999999997,"body":"you want to do blog content, and"},{"speaker":"Travis Albritton","startTime":2329.7999999999997,"endTime":2331.99,"body":"you want that to start driving"},{"speaker":"Travis Albritton","startTime":2329.7999999999997,"endTime":2331.99,"body":"traction traffic for you, you"},{"speaker":"Travis Albritton","startTime":2331.99,"endTime":2335.47,"body":"start with the blog, actually."},{"speaker":"Travis Albritton","startTime":2331.99,"endTime":2335.47,"body":"And then you reverse engineer"},{"speaker":"Travis Albritton","startTime":2335.5299999999997,"endTime":2337.93,"body":"what you should talk about on"},{"speaker":"Travis Albritton","startTime":2335.5299999999997,"endTime":2337.93,"body":"the podcast, where then you"},{"speaker":"Travis Albritton","startTime":2337.93,"endTime":2340.39,"body":"could write the blog that's"},{"speaker":"Travis Albritton","startTime":2337.93,"endTime":2340.39,"body":"going to get the traffic but you"},{"speaker":"Travis Albritton","startTime":2340.39,"endTime":2343.33,"body":"start with, what are people"},{"speaker":"Travis Albritton","startTime":2340.39,"endTime":2343.33,"body":"looking for online? That I can"},{"speaker":"Travis Albritton","startTime":2343.33,"endTime":2346.06,"body":"answer better than anyone else?"},{"speaker":"Travis Albritton","startTime":2343.33,"endTime":2346.06,"body":"And then how do I create written"},{"speaker":"Travis Albritton","startTime":2346.06,"endTime":2348.6099999999997,"body":"content to answer that question,"},{"speaker":"Travis Albritton","startTime":2346.06,"endTime":2348.6099999999997,"body":"and then I'm going to create a"},{"speaker":"Travis Albritton","startTime":2348.6099999999997,"endTime":2350.89,"body":"podcast out of that. And then if"},{"speaker":"Travis Albritton","startTime":2348.6099999999997,"endTime":2350.89,"body":"you're recording video, then I'm"},{"speaker":"Travis Albritton","startTime":2350.89,"endTime":2354.37,"body":"gonna put it on YouTube. But you"},{"speaker":"Travis Albritton","startTime":2350.89,"endTime":2354.37,"body":"start first with what is the"},{"speaker":"Travis Albritton","startTime":2354.4,"endTime":2356.74,"body":"stream of traffic I'm tapping"},{"speaker":"Travis Albritton","startTime":2354.4,"endTime":2356.74,"body":"into and how do I do that to the"},{"speaker":"Travis Albritton","startTime":2356.74,"endTime":2360.37,"body":"best of my abilities. That's"},{"speaker":"Travis Albritton","startTime":2356.74,"endTime":2360.37,"body":"where more shownotes actually"},{"speaker":"Travis Albritton","startTime":2360.37,"endTime":2363.2799999999997,"body":"makes sense. But if you're just"},{"speaker":"Travis Albritton","startTime":2360.37,"endTime":2363.2799999999997,"body":"doing an audio podcast, and"},{"speaker":"Travis Albritton","startTime":2363.2799999999997,"endTime":2366.58,"body":"uploading to Apple and Spotify,"},{"speaker":"Travis Albritton","startTime":2363.2799999999997,"endTime":2366.58,"body":"you don't need to write a blog."},{"speaker":"Krystal Proffitt","startTime":2367.7799999999997,"endTime":2369.7,"body":"Okay, y'all"},{"speaker":"Krystal Proffitt","startTime":2367.7799999999997,"endTime":2369.7,"body":"heard it from Travis. I knew"},{"speaker":"Krystal Proffitt","startTime":2369.7,"endTime":2372.8199999999997,"body":"this is what he was going to"},{"speaker":"Krystal Proffitt","startTime":2369.7,"endTime":2372.8199999999997,"body":"say. But I wanted to say I told"},{"speaker":"Krystal Proffitt","startTime":2372.8199999999997,"endTime":2375.88,"body":"y'all I told y'all this is the"},{"speaker":"Krystal Proffitt","startTime":2372.8199999999997,"endTime":2375.88,"body":"way because this is something"},{"speaker":"Krystal Proffitt","startTime":2375.88,"endTime":2378.91,"body":"that I've I have heard talking"},{"speaker":"Krystal Proffitt","startTime":2375.88,"endTime":2378.91,"body":"about the exit interview of"},{"speaker":"Krystal Proffitt","startTime":2378.91,"endTime":2382.45,"body":"burnout, pod podcasters. And"},{"speaker":"Krystal Proffitt","startTime":2378.91,"endTime":2382.45,"body":"content creators. People tell me"},{"speaker":"Krystal Proffitt","startTime":2382.45,"endTime":2384.94,"body":"all the time, they're like, I"},{"speaker":"Krystal Proffitt","startTime":2382.45,"endTime":2384.94,"body":"don't podcast anymore, because"},{"speaker":"Krystal Proffitt","startTime":2384.94,"endTime":2387.6099999999997,"body":"they can't do show notes. And"},{"speaker":"Krystal Proffitt","startTime":2384.94,"endTime":2387.6099999999997,"body":"I'm like, you can't publish"},{"speaker":"Krystal Proffitt","startTime":2387.6099999999997,"endTime":2390.8199999999997,"body":"something and say, This is what"},{"speaker":"Krystal Proffitt","startTime":2387.6099999999997,"endTime":2390.8199999999997,"body":"today's episode is about period"},{"speaker":"Krystal Proffitt","startTime":2390.8199999999997,"endTime":2393.67,"body":"Publish. And they're like, Well,"},{"speaker":"Krystal Proffitt","startTime":2390.8199999999997,"endTime":2393.67,"body":"no, I have to do the whole"},{"speaker":"Krystal Proffitt","startTime":2393.67,"endTime":2396.43,"body":"website, I have to do the, the"},{"speaker":"Krystal Proffitt","startTime":2393.67,"endTime":2396.43,"body":"it's got to be this. And it's"},{"speaker":"Krystal Proffitt","startTime":2396.43,"endTime":2401.2,"body":"got to be SEO. And I'm like, Who"},{"speaker":"Krystal Proffitt","startTime":2396.43,"endTime":2401.2,"body":"said like you don't have to just"},{"speaker":"Krystal Proffitt","startTime":2401.2,"endTime":2405.22,"body":"because 1000 Other podcasters"},{"speaker":"Krystal Proffitt","startTime":2401.2,"endTime":2405.22,"body":"are the big podcasters that you"},{"speaker":"Krystal Proffitt","startTime":2405.22,"endTime":2408.79,"body":"follow that have a team of 20"},{"speaker":"Krystal Proffitt","startTime":2405.22,"endTime":2408.79,"body":"people behind them? Like,"},{"speaker":"Krystal Proffitt","startTime":2408.97,"endTime":2412.0899999999997,"body":"because they do all that it"},{"speaker":"Krystal Proffitt","startTime":2408.97,"endTime":2412.0899999999997,"body":"doesn't mean you have to. And so"},{"speaker":"Krystal Proffitt","startTime":2412.0899999999997,"endTime":2414.7,"body":"I just I love your perspective"},{"speaker":"Krystal Proffitt","startTime":2412.0899999999997,"endTime":2414.7,"body":"on this. And I think that it's"},{"speaker":"Krystal Proffitt","startTime":2414.7,"endTime":2417.79,"body":"super helpful. Especially"},{"speaker":"Krystal Proffitt","startTime":2414.7,"endTime":2417.79,"body":"because there's a lot of people"},{"speaker":"Krystal Proffitt","startTime":2417.79,"endTime":2421.45,"body":"that are either just getting"},{"speaker":"Krystal Proffitt","startTime":2417.79,"endTime":2421.45,"body":"started with all of content"},{"speaker":"Krystal Proffitt","startTime":2421.45,"endTime":2425.47,"body":"creation, or they're looking at"},{"speaker":"Krystal Proffitt","startTime":2421.45,"endTime":2425.47,"body":"adding another piece to whether"},{"speaker":"Krystal Proffitt","startTime":2425.47,"endTime":2429.4,"body":"it's YouTube or an email list or"},{"speaker":"Krystal Proffitt","startTime":2425.47,"endTime":2429.4,"body":"any of those. Do you foresee"},{"speaker":"Krystal Proffitt","startTime":2429.43,"endTime":2432.04,"body":"adding anything? Are we going to"},{"speaker":"Krystal Proffitt","startTime":2429.43,"endTime":2432.04,"body":"see Tik Tok soon from you,"},{"speaker":"Krystal Proffitt","startTime":2432.04,"endTime":2434.92,"body":"Travis? Like, is there anything"},{"speaker":"Krystal Proffitt","startTime":2432.04,"endTime":2434.92,"body":"fun coming up that you're going"},{"speaker":"Krystal Proffitt","startTime":2434.92,"endTime":2437.56,"body":"to be adding to honest"},{"speaker":"Krystal Proffitt","startTime":2434.92,"endTime":2437.56,"body":"marketing, we have to know"},{"speaker":"Travis Albritton","startTime":2437.83,"endTime":2440.41,"body":"so so here's"},{"speaker":"Travis Albritton","startTime":2437.83,"endTime":2440.41,"body":"everything that I do for the"},{"speaker":"Travis Albritton","startTime":2440.41,"endTime":2444.73,"body":"podcast. And so a lot of it is"},{"speaker":"Travis Albritton","startTime":2440.41,"endTime":2444.73,"body":"just tapping into organic"},{"speaker":"Travis Albritton","startTime":2444.7599999999998,"endTime":2448.06,"body":"traffic. But then also talking"},{"speaker":"Travis Albritton","startTime":2444.7599999999998,"endTime":2448.06,"body":"about paid acquisition"},{"speaker":"Travis Albritton","startTime":2448.06,"endTime":2451.87,"body":"strategies as well. So"},{"speaker":"Travis Albritton","startTime":2448.06,"endTime":2451.87,"body":"organically, so I record a video"},{"speaker":"Travis Albritton","startTime":2451.93,"endTime":2456.0699999999997,"body":"with the audio. So that allows"},{"speaker":"Travis Albritton","startTime":2451.93,"endTime":2456.0699999999997,"body":"me to put it on YouTube. And"},{"speaker":"Travis Albritton","startTime":2456.4,"endTime":2459.49,"body":"podcast directories like Apple"},{"speaker":"Travis Albritton","startTime":2456.4,"endTime":2459.49,"body":"podcasts and Spotify. YouTube is"},{"speaker":"Travis Albritton","startTime":2459.49,"endTime":2461.77,"body":"becoming a much more popular"},{"speaker":"Travis Albritton","startTime":2459.49,"endTime":2461.77,"body":"platform for people to listen to"},{"speaker":"Travis Albritton","startTime":2461.77,"endTime":2465.4,"body":"podcasts on. You know, I think"},{"speaker":"Travis Albritton","startTime":2461.77,"endTime":2465.4,"body":"Edison Research came out and"},{"speaker":"Travis Albritton","startTime":2465.4,"endTime":2468.04,"body":"said, it's actually the number"},{"speaker":"Travis Albritton","startTime":2465.4,"endTime":2468.04,"body":"one podcast listening platform,"},{"speaker":"Travis Albritton","startTime":2468.1,"endTime":2470.23,"body":"which everyone in the industry"},{"speaker":"Travis Albritton","startTime":2468.1,"endTime":2470.23,"body":"is like, That can't be true in."},{"speaker":"Travis Albritton","startTime":2470.23,"endTime":2472.2999999999997,"body":"They're like, well, that's what"},{"speaker":"Travis Albritton","startTime":2470.23,"endTime":2472.2999999999997,"body":"people said. So what are you"},{"speaker":"Travis Albritton","startTime":2472.2999999999997,"endTime":2475.45,"body":"gonna do? And so I think people"},{"speaker":"Travis Albritton","startTime":2472.2999999999997,"endTime":2475.45,"body":"have started to figure out like,"},{"speaker":"Travis Albritton","startTime":2475.69,"endTime":2477.67,"body":"Oh, like this is that we're"},{"speaker":"Travis Albritton","startTime":2475.69,"endTime":2477.67,"body":"actually just recording a talk"},{"speaker":"Travis Albritton","startTime":2477.67,"endTime":2480.73,"body":"show. But instead of Late Night"},{"speaker":"Travis Albritton","startTime":2477.67,"endTime":2480.73,"body":"with Jimmy Fallon, it's Travis"},{"speaker":"Travis Albritton","startTime":2480.73,"endTime":2483.58,"body":"and Krystal talking about"},{"speaker":"Travis Albritton","startTime":2480.73,"endTime":2483.58,"body":"marketing, right. And so if you"},{"speaker":"Travis Albritton","startTime":2483.58,"endTime":2486.52,"body":"can capture video, somehow,"},{"speaker":"Travis Albritton","startTime":2483.58,"endTime":2486.52,"body":"whether it's Zoom video, which"},{"speaker":"Travis Albritton","startTime":2486.52,"endTime":2490.21,"body":"we're using now, or other"},{"speaker":"Travis Albritton","startTime":2486.52,"endTime":2490.21,"body":"platforms, like Riverside, or"},{"speaker":"Travis Albritton","startTime":2490.21,"endTime":2491.95,"body":"you're recording in the same"},{"speaker":"Travis Albritton","startTime":2490.21,"endTime":2491.95,"body":"room, and you just set up your"},{"speaker":"Travis Albritton","startTime":2491.95,"endTime":2495.1,"body":"phone on a tripod and hit"},{"speaker":"Travis Albritton","startTime":2491.95,"endTime":2495.1,"body":"record, having video that you"},{"speaker":"Travis Albritton","startTime":2495.1,"endTime":2497.56,"body":"can use on YouTube gives you one"},{"speaker":"Travis Albritton","startTime":2495.1,"endTime":2497.56,"body":"more place for people to"},{"speaker":"Travis Albritton","startTime":2497.56,"endTime":2501.7599999999998,"body":"discover your content. And like,"},{"speaker":"Travis Albritton","startTime":2497.56,"endTime":2501.7599999999998,"body":"really, tangibly, the way this"},{"speaker":"Travis Albritton","startTime":2501.7599999999998,"endTime":2505.42,"body":"looks is you post a video, and"},{"speaker":"Travis Albritton","startTime":2501.7599999999998,"endTime":2505.42,"body":"nothing happens. You post"},{"speaker":"Travis Albritton","startTime":2505.42,"endTime":2508.0,"body":"another video and nothing"},{"speaker":"Travis Albritton","startTime":2505.42,"endTime":2508.0,"body":"happens. You do that 10 times."},{"speaker":"Travis Albritton","startTime":2508.24,"endTime":2509.95,"body":"And then you have one video and"},{"speaker":"Travis Albritton","startTime":2508.24,"endTime":2509.95,"body":"you're like, how does that have"},{"speaker":"Travis Albritton","startTime":2509.98,"endTime":2512.56,"body":"100 views and these other have"},{"speaker":"Travis Albritton","startTime":2509.98,"endTime":2512.56,"body":"four? Then you look and you're"},{"speaker":"Travis Albritton","startTime":2512.56,"endTime":2516.37,"body":"like, oh, YouTube showed that to"},{"speaker":"Travis Albritton","startTime":2512.56,"endTime":2516.37,"body":"20,000 people didn't ask me for"},{"speaker":"Travis Albritton","startTime":2516.37,"endTime":2520.39,"body":"permission. That is did it. And"},{"speaker":"Travis Albritton","startTime":2516.37,"endTime":2520.39,"body":"so now that's 20,000 new people"},{"speaker":"Travis Albritton","startTime":2520.6,"endTime":2524.38,"body":"that were exposed to live"},{"speaker":"Travis Albritton","startTime":2520.6,"endTime":2524.38,"body":"content that would never have"},{"speaker":"Travis Albritton","startTime":2524.38,"endTime":2526.7799999999997,"body":"done had that experience in"},{"speaker":"Travis Albritton","startTime":2524.38,"endTime":2526.7799999999997,"body":"Apple podcasts or Spotify. That"},{"speaker":"Travis Albritton","startTime":2526.7799999999997,"endTime":2529.54,"body":"just does not happen. And so"},{"speaker":"Travis Albritton","startTime":2526.7799999999997,"endTime":2529.54,"body":"YouTube gives you"},{"speaker":"Travis Albritton","startTime":2529.54,"endTime":2533.5899999999997,"body":"discoverability where platforms"},{"speaker":"Travis Albritton","startTime":2529.54,"endTime":2533.5899999999997,"body":"like Apple podcasts and Spotify"},{"speaker":"Travis Albritton","startTime":2533.5899999999997,"endTime":2536.68,"body":"really struggle because YouTube"},{"speaker":"Travis Albritton","startTime":2533.5899999999997,"endTime":2536.68,"body":"is a search engine first and"},{"speaker":"Travis Albritton","startTime":2536.68,"endTime":2540.91,"body":"foremost, and so I think having"},{"speaker":"Travis Albritton","startTime":2536.68,"endTime":2540.91,"body":"that is a really easy way to"},{"speaker":"Travis Albritton","startTime":2540.91,"endTime":2543.52,"body":"repurpose your content is really"},{"speaker":"Travis Albritton","startTime":2540.91,"endTime":2543.52,"body":"valuable. Especially if you're"},{"speaker":"Travis Albritton","startTime":2543.52,"endTime":2546.7,"body":"doing zoom interviews, just hit"},{"speaker":"Travis Albritton","startTime":2543.52,"endTime":2546.7,"body":"record, record the video, upload"},{"speaker":"Travis Albritton","startTime":2546.7,"endTime":2549.31,"body":"it to YouTube. Now you have"},{"speaker":"Travis Albritton","startTime":2546.7,"endTime":2549.31,"body":"another place to distribute your"},{"speaker":"Travis Albritton","startTime":2549.31,"endTime":2552.97,"body":"content. I'm not a big fan of"},{"speaker":"Travis Albritton","startTime":2549.31,"endTime":2552.97,"body":"the audiogram thing. Because"},{"speaker":"Travis Albritton","startTime":2553.0,"endTime":2555.43,"body":"people go to YouTube to watch"},{"speaker":"Travis Albritton","startTime":2553.0,"endTime":2555.43,"body":"videos of people's faces not to"},{"speaker":"Travis Albritton","startTime":2555.5499999999997,"endTime":2558.73,"body":"see a picture with a squiggly"},{"speaker":"Travis Albritton","startTime":2555.5499999999997,"endTime":2558.73,"body":"line. That's just my two cents."},{"speaker":"Travis Albritton","startTime":2560.2599999999998,"endTime":2563.3199999999997,"body":"And then figure out what"},{"speaker":"Travis Albritton","startTime":2560.2599999999998,"endTime":2563.3199999999997,"body":"platforms are doing and leaning"},{"speaker":"Travis Albritton","startTime":2563.3199999999997,"endTime":2566.5299999999997,"body":"into right now. It's short form"},{"speaker":"Travis Albritton","startTime":2563.3199999999997,"endTime":2566.5299999999997,"body":"vertical videos. Well, guess"},{"speaker":"Travis Albritton","startTime":2566.5299999999997,"endTime":2569.77,"body":"what, you just have 30 minutes"},{"speaker":"Travis Albritton","startTime":2566.5299999999997,"endTime":2569.77,"body":"or 40 minutes of content, I bet"},{"speaker":"Travis Albritton","startTime":2569.77,"endTime":2573.13,"body":"there's two or three little 22nd"},{"speaker":"Travis Albritton","startTime":2569.77,"endTime":2573.13,"body":"clips you can pull out of there,"},{"speaker":"Travis Albritton","startTime":2573.6099999999997,"endTime":2579.7,"body":"reformat, and then upload as a"},{"speaker":"Travis Albritton","startTime":2573.6099999999997,"endTime":2579.7,"body":"short. And the you know, I have"},{"speaker":"Travis Albritton","startTime":2579.7,"endTime":2582.46,"body":"a relatively new YouTube"},{"speaker":"Travis Albritton","startTime":2579.7,"endTime":2582.46,"body":"channel. And I'm driving it all"},{"speaker":"Travis Albritton","startTime":2582.46,"endTime":2585.1,"body":"organically, just to like test"},{"speaker":"Travis Albritton","startTime":2582.46,"endTime":2585.1,"body":"and experiment on things that I"},{"speaker":"Travis Albritton","startTime":2585.1,"endTime":2588.4,"body":"use for my clients. And so I"},{"speaker":"Travis Albritton","startTime":2585.1,"endTime":2588.4,"body":"think since September probably"},{"speaker":"Travis Albritton","startTime":2588.4,"endTime":2592.72,"body":"had, like 5000 views on the"},{"speaker":"Travis Albritton","startTime":2588.4,"endTime":2592.72,"body":"whole channel. Well, I had one"},{"speaker":"Travis Albritton","startTime":2592.72,"endTime":2596.68,"body":"short that did 1100 In the span"},{"speaker":"Travis Albritton","startTime":2592.72,"endTime":2596.68,"body":"of 48 hours. And it was not the"},{"speaker":"Travis Albritton","startTime":2596.68,"endTime":2599.92,"body":"one I expected. Really that one"},{"speaker":"Travis Albritton","startTime":2596.68,"endTime":2599.92,"body":"that's the one you thought was"},{"speaker":"Travis Albritton","startTime":2599.92,"endTime":2602.47,"body":"great. What about this one that"},{"speaker":"Travis Albritton","startTime":2599.92,"endTime":2602.47,"body":"I put a bunch of time and effort"},{"speaker":"Travis Albritton","startTime":2602.47,"endTime":2606.4,"body":"into four views, right? So"},{"speaker":"Travis Albritton","startTime":2602.47,"endTime":2606.4,"body":"rather than try and figure out"},{"speaker":"Travis Albritton","startTime":2606.4,"endTime":2609.0699999999997,"body":"what the algorithm once just"},{"speaker":"Travis Albritton","startTime":2606.4,"endTime":2609.0699999999997,"body":"give it everything and let it"},{"speaker":"Travis Albritton","startTime":2609.0699999999997,"endTime":2613.54,"body":"choose. But once you start to"},{"speaker":"Travis Albritton","startTime":2609.0699999999997,"endTime":2613.54,"body":"then repurpose content you"},{"speaker":"Travis Albritton","startTime":2613.54,"endTime":2616.5699999999997,"body":"already have, you're not trying"},{"speaker":"Travis Albritton","startTime":2613.54,"endTime":2616.5699999999997,"body":"to reinvent the wheel. And"},{"speaker":"Travis Albritton","startTime":2616.5699999999997,"endTime":2619.5099999999998,"body":"that's what creates, that's when"},{"speaker":"Travis Albritton","startTime":2616.5699999999997,"endTime":2619.5099999999998,"body":"content marketing becomes really"},{"speaker":"Travis Albritton","startTime":2619.7799999999997,"endTime":2622.18,"body":"valuable as you have a core"},{"speaker":"Travis Albritton","startTime":2619.7799999999997,"endTime":2622.18,"body":"piece of content, that you're"},{"speaker":"Travis Albritton","startTime":2622.18,"endTime":2624.79,"body":"able to pull bits and pieces out"},{"speaker":"Travis Albritton","startTime":2622.18,"endTime":2624.79,"body":"of, and repurpose in different"},{"speaker":"Travis Albritton","startTime":2624.79,"endTime":2628.63,"body":"places. So that's what I do"},{"speaker":"Travis Albritton","startTime":2624.79,"endTime":2628.63,"body":"organically is really a YouTube"},{"speaker":"Travis Albritton","startTime":2628.63,"endTime":2631.9,"body":"focus with the content with"},{"speaker":"Travis Albritton","startTime":2628.63,"endTime":2631.9,"body":"YouTube shorts. And then"},{"speaker":"Travis Albritton","startTime":2631.9,"endTime":2634.66,"body":"obviously distributing it to"},{"speaker":"Travis Albritton","startTime":2631.9,"endTime":2634.66,"body":"audio platforms. Now I still"},{"speaker":"Travis Albritton","startTime":2634.66,"endTime":2637.39,"body":"prefer that people subscribe on"},{"speaker":"Travis Albritton","startTime":2634.66,"endTime":2637.39,"body":"Apple podcasts and Spotify and"},{"speaker":"Travis Albritton","startTime":2637.39,"endTime":2639.64,"body":"overcast and those kinds of"},{"speaker":"Travis Albritton","startTime":2637.39,"endTime":2639.64,"body":"places. Because it's a lot"},{"speaker":"Travis Albritton","startTime":2639.64,"endTime":2642.3399999999997,"body":"stickier people subscribe to"},{"speaker":"Travis Albritton","startTime":2639.64,"endTime":2642.3399999999997,"body":"youtube channels all the time,"},{"speaker":"Travis Albritton","startTime":2642.3399999999997,"endTime":2644.5299999999997,"body":"and then never watch any more"},{"speaker":"Travis Albritton","startTime":2642.3399999999997,"endTime":2644.5299999999997,"body":"videos. But when you subscribe"},{"speaker":"Travis Albritton","startTime":2644.5299999999997,"endTime":2647.5299999999997,"body":"to our podcast, you typically"},{"speaker":"Travis Albritton","startTime":2644.5299999999997,"endTime":2647.5299999999997,"body":"listen to most of the episodes."},{"speaker":"Travis Albritton","startTime":2647.98,"endTime":2649.99,"body":"And the retention is still way"},{"speaker":"Travis Albritton","startTime":2647.98,"endTime":2649.99,"body":"better. Because there's less"},{"speaker":"Travis Albritton","startTime":2649.99,"endTime":2653.2,"body":"distractions. There's not like a"},{"speaker":"Travis Albritton","startTime":2649.99,"endTime":2653.2,"body":"whole sidebar of other videos"},{"speaker":"Travis Albritton","startTime":2653.2,"endTime":2656.38,"body":"tempting you to go and watch"},{"speaker":"Travis Albritton","startTime":2653.2,"endTime":2656.38,"body":"something else. But YouTube is a"},{"speaker":"Travis Albritton","startTime":2656.38,"endTime":2659.5,"body":"really great platform for"},{"speaker":"Travis Albritton","startTime":2656.38,"endTime":2659.5,"body":"distributing and really as a"},{"speaker":"Travis Albritton","startTime":2659.5,"endTime":2661.72,"body":"marketing arm to get the word"},{"speaker":"Travis Albritton","startTime":2659.5,"endTime":2661.72,"body":"out there about what you're"},{"speaker":"Travis Albritton","startTime":2661.72,"endTime":2665.7999999999997,"body":"doing. And then I will, I will"},{"speaker":"Travis Albritton","startTime":2661.72,"endTime":2665.7999999999997,"body":"find unique sponsorship"},{"speaker":"Travis Albritton","startTime":2665.7999999999997,"endTime":2669.88,"body":"opportunities. There's the tried"},{"speaker":"Travis Albritton","startTime":2665.7999999999997,"endTime":2669.88,"body":"and true stuff like you can pay"},{"speaker":"Travis Albritton","startTime":2669.97,"endTime":2673.8399999999997,"body":"for a podcast promotion spot in"},{"speaker":"Travis Albritton","startTime":2669.97,"endTime":2673.8399999999997,"body":"a third party app, like podcast"},{"speaker":"Travis Albritton","startTime":2673.8399999999997,"endTime":2676.2999999999997,"body":"addict is typically the best one"},{"speaker":"Travis Albritton","startTime":2673.8399999999997,"endTime":2676.2999999999997,"body":"to start with, that tends to be"},{"speaker":"Travis Albritton","startTime":2676.2999999999997,"endTime":2681.7599999999998,"body":"cheaper, overcast, pod bean to"},{"speaker":"Travis Albritton","startTime":2676.2999999999997,"endTime":2681.7599999999998,"body":"let you do it, Pocket Casts, and"},{"speaker":"Travis Albritton","startTime":2681.79,"endTime":2684.2799999999997,"body":"in some of these other you start"},{"speaker":"Travis Albritton","startTime":2681.79,"endTime":2684.2799999999997,"body":"getting to like multiple $1,000"},{"speaker":"Travis Albritton","startTime":2684.2799999999997,"endTime":2688.0,"body":"for an ad spot. But they're"},{"speaker":"Travis Albritton","startTime":2684.2799999999997,"endTime":2688.0,"body":"extremely effective. Like it's"},{"speaker":"Travis Albritton","startTime":2688.27,"endTime":2690.64,"body":"much more effective than running"},{"speaker":"Travis Albritton","startTime":2688.27,"endTime":2690.64,"body":"Facebook ads or Google ads,"},{"speaker":"Travis Albritton","startTime":2690.91,"endTime":2693.43,"body":"because you're advertising to"},{"speaker":"Travis Albritton","startTime":2690.91,"endTime":2693.43,"body":"people that are podcast"},{"speaker":"Travis Albritton","startTime":2693.43,"endTime":2696.3399999999997,"body":"listeners that are listening to"},{"speaker":"Travis Albritton","startTime":2693.43,"endTime":2696.3399999999997,"body":"podcasts. And so they're they're"},{"speaker":"Travis Albritton","startTime":2696.3399999999997,"endTime":2698.89,"body":"not trying to watch tiktoks."},{"speaker":"Travis Albritton","startTime":2696.3399999999997,"endTime":2698.89,"body":"They're trying to listen to"},{"speaker":"Travis Albritton","startTime":2698.89,"endTime":2701.1099999999997,"body":"podcasts. And so it's like, oh,"},{"speaker":"Travis Albritton","startTime":2698.89,"endTime":2701.1099999999997,"body":"well, here's another one I might"},{"speaker":"Travis Albritton","startTime":2701.1099999999997,"endTime":2704.65,"body":"be interested in. So that's one"},{"speaker":"Travis Albritton","startTime":2701.1099999999997,"endTime":2704.65,"body":"really great way to do it. The"},{"speaker":"Travis Albritton","startTime":2704.65,"endTime":2707.17,"body":"other way that I've been trying"},{"speaker":"Travis Albritton","startTime":2704.65,"endTime":2707.17,"body":"and experimenting with and who"},{"speaker":"Travis Albritton","startTime":2707.17,"endTime":2709.9,"body":"knows if this would be a good"},{"speaker":"Travis Albritton","startTime":2707.17,"endTime":2709.9,"body":"long term strategy is finding"},{"speaker":"Travis Albritton","startTime":2709.96,"endTime":2715.9,"body":"untapped groups online of people"},{"speaker":"Travis Albritton","startTime":2709.96,"endTime":2715.9,"body":"that could be my ideal listener,"},{"speaker":"Travis Albritton","startTime":2716.29,"endTime":2719.5,"body":"and sponsoring those groups. So"},{"speaker":"Travis Albritton","startTime":2716.29,"endTime":2719.5,"body":"I recently just finished up a"},{"speaker":"Travis Albritton","startTime":2719.5,"endTime":2721.7799999999997,"body":"sponsorship campaign where I"},{"speaker":"Travis Albritton","startTime":2719.5,"endTime":2721.7799999999997,"body":"sponsored a Facebook group of"},{"speaker":"Travis Albritton","startTime":2721.81,"endTime":2725.56,"body":"3000 people for a month. And it"},{"speaker":"Travis Albritton","startTime":2721.81,"endTime":2725.56,"body":"was for sponsored posts and for"},{"speaker":"Travis Albritton","startTime":2725.56,"endTime":2728.5899999999997,"body":"sponsored emails. And it was the"},{"speaker":"Travis Albritton","startTime":2725.56,"endTime":2728.5899999999997,"body":"first time this person had ever"},{"speaker":"Travis Albritton","startTime":2728.5899999999997,"endTime":2732.52,"body":"done that. And it was relatively"},{"speaker":"Travis Albritton","startTime":2728.5899999999997,"endTime":2732.52,"body":"inexpensive. Because it's like,"},{"speaker":"Travis Albritton","startTime":2732.52,"endTime":2735.13,"body":"Hey, this is money I didn't have"},{"speaker":"Travis Albritton","startTime":2732.52,"endTime":2735.13,"body":"before. You're just saying if I"},{"speaker":"Travis Albritton","startTime":2735.13,"endTime":2737.5299999999997,"body":"tell people to go and listen to"},{"speaker":"Travis Albritton","startTime":2735.13,"endTime":2737.5299999999997,"body":"your podcast, like you'll give"},{"speaker":"Travis Albritton","startTime":2737.5299999999997,"endTime":2740.02,"body":"me money, that's great. Like,"},{"speaker":"Travis Albritton","startTime":2737.5299999999997,"endTime":2740.02,"body":"let's make this happen. Yeah."},{"speaker":"Travis Albritton","startTime":2740.02,"endTime":2742.72,"body":"And so also like looking for"},{"speaker":"Travis Albritton","startTime":2740.02,"endTime":2742.72,"body":"creative ways that are outside"},{"speaker":"Travis Albritton","startTime":2742.72,"endTime":2746.74,"body":"of the mainstream, to just say,"},{"speaker":"Travis Albritton","startTime":2742.72,"endTime":2746.74,"body":"How do I get my content in front"},{"speaker":"Travis Albritton","startTime":2746.74,"endTime":2749.0499999999997,"body":"of people that would enjoy"},{"speaker":"Travis Albritton","startTime":2746.74,"endTime":2749.0499999999997,"body":"listening to it, and do it in a"},{"speaker":"Travis Albritton","startTime":2749.0499999999997,"endTime":2751.93,"body":"way where it's very easy for"},{"speaker":"Travis Albritton","startTime":2749.0499999999997,"endTime":2751.93,"body":"them to take that next step. So"},{"speaker":"Travis Albritton","startTime":2751.96,"endTime":2755.92,"body":"all the posts had links to the"},{"speaker":"Travis Albritton","startTime":2751.96,"endTime":2755.92,"body":"episode, for instance. If you"},{"speaker":"Travis Albritton","startTime":2755.92,"endTime":2758.95,"body":"can get creative, you can find"},{"speaker":"Travis Albritton","startTime":2755.92,"endTime":2758.95,"body":"some really great opportunities"},{"speaker":"Travis Albritton","startTime":2759.19,"endTime":2763.0899999999997,"body":"to get exposure for relatively"},{"speaker":"Travis Albritton","startTime":2759.19,"endTime":2763.0899999999997,"body":"little. The problem with best"},{"speaker":"Travis Albritton","startTime":2763.0899999999997,"endTime":2766.5699999999997,"body":"practices is everyone knows"},{"speaker":"Travis Albritton","startTime":2763.0899999999997,"endTime":2766.5699999999997,"body":"them. Everybody does them, they"},{"speaker":"Travis Albritton","startTime":2766.5699999999997,"endTime":2769.33,"body":"become more expensive. So like"},{"speaker":"Travis Albritton","startTime":2766.5699999999997,"endTime":2769.33,"body":"when I first started doing"},{"speaker":"Travis Albritton","startTime":2769.33,"endTime":2773.2599999999998,"body":"overcast ads, you could buy a"},{"speaker":"Travis Albritton","startTime":2769.33,"endTime":2773.2599999999998,"body":"month for 60 bucks. And now"},{"speaker":"Travis Albritton","startTime":2773.2599999999998,"endTime":2778.0,"body":"depending on your category, it's"},{"speaker":"Travis Albritton","startTime":2773.2599999999998,"endTime":2778.0,"body":"like $1,800 for Oh my gosh. So"},{"speaker":"Travis Albritton","startTime":2778.5699999999997,"endTime":2783.13,"body":"if only it's like I was what?"},{"speaker":"Travis Albritton","startTime":2778.5699999999997,"endTime":2783.13,"body":"Following somebody on Instagram."},{"speaker":"Travis Albritton","startTime":2783.67,"endTime":2786.7599999999998,"body":"And they were joking. Like the"},{"speaker":"Travis Albritton","startTime":2783.67,"endTime":2786.7599999999998,"body":"biggest mistake in my life was"},{"speaker":"Travis Albritton","startTime":2786.7599999999998,"endTime":2789.7,"body":"not being able to buy foreclosed"},{"speaker":"Travis Albritton","startTime":2786.7599999999998,"endTime":2789.7,"body":"properties in 2008 when I was in"},{"speaker":"Travis Albritton","startTime":2789.7,"endTime":2793.45,"body":"eighth grade. No, it's like the"},{"speaker":"Travis Albritton","startTime":2789.7,"endTime":2793.45,"body":"timing is everything. Oh my"},{"speaker":"Travis Albritton","startTime":2793.45,"endTime":2796.6,"body":"gosh, right? Yes, it's like holy"},{"speaker":"Travis Albritton","startTime":2793.45,"endTime":2796.6,"body":"it could have been a landlord in"},{"speaker":"Travis Albritton","startTime":2796.6,"endTime":2800.1099999999997,"body":"2009 you have access to all this"},{"speaker":"Travis Albritton","startTime":2796.6,"endTime":2800.1099999999997,"body":"free cash flow to that I was in"},{"speaker":"Travis Albritton","startTime":2800.1099999999997,"endTime":2805.15,"body":"middle school. So you can't go"},{"speaker":"Travis Albritton","startTime":2800.1099999999997,"endTime":2805.15,"body":"back. But you can find those"},{"speaker":"Travis Albritton","startTime":2805.15,"endTime":2808.33,"body":"next opportunities and and try"},{"speaker":"Travis Albritton","startTime":2805.15,"endTime":2808.33,"body":"and capitalize on those."},{"speaker":"Krystal Proffitt","startTime":2809.14,"endTime":2811.8399999999997,"body":"Yeah, and I"},{"speaker":"Krystal Proffitt","startTime":2809.14,"endTime":2811.8399999999997,"body":"think that with you know what"},{"speaker":"Krystal Proffitt","startTime":2811.8399999999997,"endTime":2815.56,"body":"you're doing in the honest"},{"speaker":"Krystal Proffitt","startTime":2811.8399999999997,"endTime":2815.56,"body":"marketing and being so"},{"speaker":"Krystal Proffitt","startTime":2815.56,"endTime":2820.39,"body":"transparent, I think like I"},{"speaker":"Krystal Proffitt","startTime":2815.56,"endTime":2820.39,"body":"foresee and I hope and I pray"},{"speaker":"Krystal Proffitt","startTime":2820.39,"endTime":2824.74,"body":"that this trend just continues"},{"speaker":"Krystal Proffitt","startTime":2820.39,"endTime":2824.74,"body":"with people looking for ethical"},{"speaker":"Krystal Proffitt","startTime":2824.74,"endTime":2827.8599999999997,"body":"marketers people that are not"},{"speaker":"Krystal Proffitt","startTime":2824.74,"endTime":2827.8599999999997,"body":"trying to swindle them and"},{"speaker":"Krystal Proffitt","startTime":2827.8599999999997,"endTime":2831.3399999999997,"body":"people that are just listening"},{"speaker":"Krystal Proffitt","startTime":2827.8599999999997,"endTime":2831.3399999999997,"body":"to their spidey senses more"},{"speaker":"Krystal Proffitt","startTime":2831.3399999999997,"endTime":2834.6099999999997,"body":"about like all the like, we're"},{"speaker":"Krystal Proffitt","startTime":2831.3399999999997,"endTime":2834.6099999999997,"body":"gonna dupe these people. Well,"},{"speaker":"Krystal Proffitt","startTime":2834.6099999999997,"endTime":2837.2799999999997,"body":"we're gonna do this, we're gonna"},{"speaker":"Krystal Proffitt","startTime":2834.6099999999997,"endTime":2837.2799999999997,"body":"do that. And I think that your"},{"speaker":"Krystal Proffitt","startTime":2837.2799999999997,"endTime":2839.83,"body":"show and what you're doing your"},{"speaker":"Krystal Proffitt","startTime":2837.2799999999997,"endTime":2839.83,"body":"platform is just going to"},{"speaker":"Krystal Proffitt","startTime":2839.83,"endTime":2843.16,"body":"continue to grow, because I'm"},{"speaker":"Krystal Proffitt","startTime":2839.83,"endTime":2843.16,"body":"super supportive of all of this."},{"speaker":"Krystal Proffitt","startTime":2843.16,"endTime":2846.31,"body":"And I think that everybody"},{"speaker":"Krystal Proffitt","startTime":2843.16,"endTime":2846.31,"body":"that's listening is you're gonna"},{"speaker":"Krystal Proffitt","startTime":2846.31,"endTime":2848.65,"body":"have some new listeners after"},{"speaker":"Krystal Proffitt","startTime":2846.31,"endTime":2848.65,"body":"this, I'm just gonna go ahead"},{"speaker":"Krystal Proffitt","startTime":2848.65,"endTime":2850.54,"body":"and put that out there. Because"},{"speaker":"Krystal Proffitt","startTime":2848.65,"endTime":2850.54,"body":"there's people listening."},{"speaker":"Krystal Proffitt","startTime":2850.54,"endTime":2853.45,"body":"They're like, Oh my gosh, I"},{"speaker":"Krystal Proffitt","startTime":2850.54,"endTime":2853.45,"body":"don't like this the gross like,"},{"speaker":"Krystal Proffitt","startTime":2853.48,"endTime":2856.75,"body":"icky stuff that people are"},{"speaker":"Krystal Proffitt","startTime":2853.48,"endTime":2856.75,"body":"doing. And Travis is someone"},{"speaker":"Krystal Proffitt","startTime":2856.75,"endTime":2858.97,"body":"that I've learned from for a"},{"speaker":"Krystal Proffitt","startTime":2856.75,"endTime":2858.97,"body":"long time. So all y'all please"},{"speaker":"Krystal Proffitt","startTime":2858.97,"endTime":2861.64,"body":"go check out his show. And if"},{"speaker":"Krystal Proffitt","startTime":2858.97,"endTime":2861.64,"body":"someone's listening and are"},{"speaker":"Krystal Proffitt","startTime":2861.64,"endTime":2864.25,"body":"interested in working with you,"},{"speaker":"Krystal Proffitt","startTime":2861.64,"endTime":2864.25,"body":"like, what would that look like?"},{"speaker":"Krystal Proffitt","startTime":2864.25,"endTime":2866.77,"body":"Do they need to contact you?"},{"speaker":"Krystal Proffitt","startTime":2864.25,"endTime":2866.77,"body":"Like, tell us all the things?"},{"speaker":"Travis Albritton","startTime":2867.0699999999997,"endTime":2869.74,"body":"Sure, yeah. So"},{"speaker":"Travis Albritton","startTime":2867.0699999999997,"endTime":2869.74,"body":"So I work primarily with"},{"speaker":"Travis Albritton","startTime":2869.8599999999997,"endTime":2872.14,"body":"businesses that are multiple,"},{"speaker":"Travis Albritton","startTime":2869.8599999999997,"endTime":2872.14,"body":"six figures, seven, eight"},{"speaker":"Travis Albritton","startTime":2872.14,"endTime":2876.7599999999998,"body":"figures in annual revenue, and"},{"speaker":"Travis Albritton","startTime":2872.14,"endTime":2876.7599999999998,"body":"do just full service podcast"},{"speaker":"Travis Albritton","startTime":2876.7599999999998,"endTime":2879.0099999999998,"body":"production. And so if that's"},{"speaker":"Travis Albritton","startTime":2876.7599999999998,"endTime":2879.0099999999998,"body":"you, or you're connected to"},{"speaker":"Travis Albritton","startTime":2879.0099999999998,"endTime":2881.14,"body":"someone that feels like, hey,"},{"speaker":"Travis Albritton","startTime":2879.0099999999998,"endTime":2881.14,"body":"they would really benefit from"},{"speaker":"Travis Albritton","startTime":2881.14,"endTime":2884.7999999999997,"body":"that, then just go to honest"},{"speaker":"Travis Albritton","startTime":2881.14,"endTime":2884.7999999999997,"body":"podcast.com. I'm building a new"},{"speaker":"Travis Albritton","startTime":2884.7999999999997,"endTime":2886.69,"body":"website. So right now, it's an"},{"speaker":"Travis Albritton","startTime":2884.7999999999997,"endTime":2886.69,"body":"old website, but in the future,"},{"speaker":"Travis Albritton","startTime":2886.69,"endTime":2888.64,"body":"it'll be really epic and"},{"speaker":"Travis Albritton","startTime":2886.69,"endTime":2888.64,"body":"awesome. You'll just have to"},{"speaker":"Travis Albritton","startTime":2888.64,"endTime":2894.13,"body":"take my word for it. Be honest."},{"speaker":"Travis Albritton","startTime":2888.64,"endTime":2894.13,"body":"Yeah, I patients is coming. You"},{"speaker":"Travis Albritton","startTime":2894.13,"endTime":2896.0499999999997,"body":"know, it's like, I could be"},{"speaker":"Travis Albritton","startTime":2894.13,"endTime":2896.0499999999997,"body":"super stressed out that it's not"},{"speaker":"Travis Albritton","startTime":2896.0499999999997,"endTime":2899.02,"body":"here yet. Or just just let it"},{"speaker":"Travis Albritton","startTime":2896.0499999999997,"endTime":2899.02,"body":"happen when it happens, you"},{"speaker":"Travis Albritton","startTime":2899.02,"endTime":2903.58,"body":"know, c'est la vie. But yeah,"},{"speaker":"Travis Albritton","startTime":2899.02,"endTime":2903.58,"body":"and I think the first step that"},{"speaker":"Travis Albritton","startTime":2903.58,"endTime":2906.58,"body":"I always go through with a"},{"speaker":"Travis Albritton","startTime":2903.58,"endTime":2906.58,"body":"potential client is, what are"},{"speaker":"Travis Albritton","startTime":2906.58,"endTime":2908.89,"body":"you hoping to get out of this?"},{"speaker":"Travis Albritton","startTime":2906.58,"endTime":2908.89,"body":"And if you can answer that,"},{"speaker":"Travis Albritton","startTime":2908.89,"endTime":2911.74,"body":"really, tangibly, and say, This"},{"speaker":"Travis Albritton","startTime":2908.89,"endTime":2911.74,"body":"is what I'm hoping to accomplish"},{"speaker":"Travis Albritton","startTime":2911.74,"endTime":2915.7599999999998,"body":"from this podcast, then that's"},{"speaker":"Travis Albritton","startTime":2911.74,"endTime":2915.7599999999998,"body":"where you start. And then if it"},{"speaker":"Travis Albritton","startTime":2915.7599999999998,"endTime":2918.91,"body":"makes sense for me to produce"},{"speaker":"Travis Albritton","startTime":2915.7599999999998,"endTime":2918.91,"body":"the podcast for you, then we"},{"speaker":"Travis Albritton","startTime":2918.91,"endTime":2921.88,"body":"start talking about that. If it"},{"speaker":"Travis Albritton","startTime":2918.91,"endTime":2921.88,"body":"doesn't, then I say, Here,"},{"speaker":"Travis Albritton","startTime":2921.91,"endTime":2924.13,"body":"here's the way I would do it, if"},{"speaker":"Travis Albritton","startTime":2921.91,"endTime":2924.13,"body":"I was you, and here's how you"},{"speaker":"Travis Albritton","startTime":2924.13,"endTime":2926.71,"body":"can save a bunch of money by"},{"speaker":"Travis Albritton","startTime":2924.13,"endTime":2926.71,"body":"going and doing it yourself or"},{"speaker":"Travis Albritton","startTime":2926.71,"endTime":2929.41,"body":"using these other tools. So"},{"speaker":"Travis Albritton","startTime":2926.71,"endTime":2929.41,"body":"that'd be the best place for"},{"speaker":"Travis Albritton","startTime":2929.41,"endTime":2932.14,"body":"people to go if they want to"},{"speaker":"Travis Albritton","startTime":2929.41,"endTime":2932.14,"body":"potentially work with me, or, or"},{"speaker":"Travis Albritton","startTime":2932.14,"endTime":2934.5099999999998,"body":"see if I can help them be"},{"speaker":"Travis Albritton","startTime":2932.14,"endTime":2934.5099999999998,"body":"honest. podcasts.com."},{"speaker":"Krystal Proffitt","startTime":2935.17,"endTime":2937.0,"body":"Okay, perfect."},{"speaker":"Krystal Proffitt","startTime":2935.17,"endTime":2937.0,"body":"And we're gonna link to that in"},{"speaker":"Krystal Proffitt","startTime":2937.0,"endTime":2940.5099999999998,"body":"the show notes. And Travis, this"},{"speaker":"Krystal Proffitt","startTime":2937.0,"endTime":2940.5099999999998,"body":"is so fun. But we're not done"},{"speaker":"Krystal Proffitt","startTime":2940.5099999999998,"endTime":2943.48,"body":"yet. We're not done right?"},{"speaker":"Krystal Proffitt","startTime":2940.5099999999998,"endTime":2943.48,"body":"Because I have some rapid fire"},{"speaker":"Krystal Proffitt","startTime":2943.48,"endTime":2945.94,"body":"questions. And I'm not going to"},{"speaker":"Krystal Proffitt","startTime":2943.48,"endTime":2945.94,"body":"ask that you're up for them. You"},{"speaker":"Krystal Proffitt","startTime":2945.94,"endTime":2948.19,"body":"don't even have the option."},{"speaker":"Krystal Proffitt","startTime":2945.94,"endTime":2948.19,"body":"You're just you have to answer"},{"speaker":"Krystal Proffitt","startTime":2948.19,"endTime":2951.7,"body":"these. But what's fun, is I'm"},{"speaker":"Krystal Proffitt","startTime":2948.19,"endTime":2951.7,"body":"going to go back and listen to"},{"speaker":"Krystal Proffitt","startTime":2951.7,"endTime":2954.79,"body":"our old one, because it's the"},{"speaker":"Krystal Proffitt","startTime":2951.7,"endTime":2954.79,"body":"same questions. I want to see if"},{"speaker":"Krystal Proffitt","startTime":2954.79,"endTime":2959.0499999999997,"body":"your answers have changed. They"},{"speaker":"Krystal Proffitt","startTime":2954.79,"endTime":2959.0499999999997,"body":"probably are on the show. So"},{"speaker":"Krystal Proffitt","startTime":2959.5,"endTime":2963.22,"body":"okay, so the first one is, what"},{"speaker":"Krystal Proffitt","startTime":2959.5,"endTime":2963.22,"body":"piece of advice would you give"},{"speaker":"Krystal Proffitt","startTime":2963.22,"endTime":2966.4,"body":"to a brand new podcaster or"},{"speaker":"Krystal Proffitt","startTime":2963.22,"endTime":2966.4,"body":"content creator,"},{"speaker":"Travis Albritton","startTime":2967.2999999999997,"endTime":2971.92,"body":"have fun."},{"speaker":"Travis Albritton","startTime":2967.2999999999997,"endTime":2971.92,"body":"Like, just enjoy the act of"},{"speaker":"Travis Albritton","startTime":2971.92,"endTime":2975.22,"body":"making content. Because if you"},{"speaker":"Travis Albritton","startTime":2971.92,"endTime":2975.22,"body":"can find joy in what you're"},{"speaker":"Travis Albritton","startTime":2975.22,"endTime":2979.0899999999997,"body":"doing, you'll keep doing it. If"},{"speaker":"Travis Albritton","startTime":2975.22,"endTime":2979.0899999999997,"body":"you become too gory and goal"},{"speaker":"Travis Albritton","startTime":2979.0899999999997,"endTime":2982.42,"body":"oriented or results oriented too"},{"speaker":"Travis Albritton","startTime":2979.0899999999997,"endTime":2982.42,"body":"quickly, then it steals the joy"},{"speaker":"Travis Albritton","startTime":2982.45,"endTime":2984.88,"body":"out of everything you're doing."},{"speaker":"Travis Albritton","startTime":2982.45,"endTime":2984.88,"body":"So make sure you have fun, no"},{"speaker":"Travis Albritton","startTime":2984.88,"endTime":2985.5699999999997,"body":"matter what you're doing."},{"speaker":"Krystal Proffitt","startTime":2986.3199999999997,"endTime":2989.65,"body":"That's great."},{"speaker":"Krystal Proffitt","startTime":2986.3199999999997,"endTime":2989.65,"body":"Okay, the next one is what is"},{"speaker":"Krystal Proffitt","startTime":2989.68,"endTime":2994.5699999999997,"body":"the dream podcast you would love"},{"speaker":"Krystal Proffitt","startTime":2989.68,"endTime":2994.5699999999997,"body":"to be on? And who is your dream"},{"speaker":"Krystal Proffitt","startTime":2994.5699999999997,"endTime":2996.04,"body":"podcast? Guest."},{"speaker":"Travis Albritton","startTime":2999.0699999999997,"endTime":3004.62,"body":"So I think"},{"speaker":"Travis Albritton","startTime":2999.0699999999997,"endTime":3004.62,"body":"dream podcast to be on. Yeah,"},{"speaker":"Travis Albritton","startTime":3004.62,"endTime":3009.3599999999997,"body":"that's a tough one. That's a"},{"speaker":"Travis Albritton","startTime":3004.62,"endTime":3009.3599999999997,"body":"tough one. So I would probably"},{"speaker":"Travis Albritton","startTime":3009.3599999999997,"endTime":3015.54,"body":"say right now, it would be the"},{"speaker":"Travis Albritton","startTime":3009.3599999999997,"endTime":3015.54,"body":"Tim Ferriss show. Because I'm"},{"speaker":"Travis Albritton","startTime":3015.54,"endTime":3018.5099999999998,"body":"just a sucker for all things"},{"speaker":"Travis Albritton","startTime":3015.54,"endTime":3018.5099999999998,"body":"just like life hacking. I talked"},{"speaker":"Travis Albritton","startTime":3018.5099999999998,"endTime":3021.0,"body":"about being patients, but I also"},{"speaker":"Travis Albritton","startTime":3018.5099999999998,"endTime":3021.0,"body":"love Four Hour Workweek, you"},{"speaker":"Travis Albritton","startTime":3021.0,"endTime":3024.54,"body":"know, so trying to figure that"},{"speaker":"Travis Albritton","startTime":3021.0,"endTime":3024.54,"body":"tension out balance. Yeah, that"},{"speaker":"Travis Albritton","startTime":3024.54,"endTime":3029.43,"body":"balance, right. I do have an"},{"speaker":"Travis Albritton","startTime":3024.54,"endTime":3029.43,"body":"alter ego. And so but that would"},{"speaker":"Travis Albritton","startTime":3029.43,"endTime":3034.0499999999997,"body":"be just phenomenal. To be able"},{"speaker":"Travis Albritton","startTime":3029.43,"endTime":3034.0499999999997,"body":"to pick his brain and ask him"},{"speaker":"Travis Albritton","startTime":3034.0499999999997,"endTime":3036.0,"body":"the questions, I would want to"},{"speaker":"Travis Albritton","startTime":3034.0499999999997,"endTime":3036.0,"body":"ask somebody who is always"},{"speaker":"Travis Albritton","startTime":3036.0,"endTime":3039.18,"body":"thinking about how to optimize"},{"speaker":"Travis Albritton","startTime":3036.0,"endTime":3039.18,"body":"every piece of their life, even"},{"speaker":"Travis Albritton","startTime":3039.18,"endTime":3043.5,"body":"their personal life. And so, and"},{"speaker":"Travis Albritton","startTime":3039.18,"endTime":3043.5,"body":"I think he's just a phenomenal"},{"speaker":"Travis Albritton","startTime":3043.5,"endTime":3046.35,"body":"interviewer. So I'd love to be"},{"speaker":"Travis Albritton","startTime":3043.5,"endTime":3046.35,"body":"on his show. And I would still"},{"speaker":"Travis Albritton","startTime":3046.35,"endTime":3049.2,"body":"love to have Neil deGrasse Tyson"},{"speaker":"Travis Albritton","startTime":3046.35,"endTime":3049.2,"body":"as my guest. I'm pretty pretty"},{"speaker":"Travis Albritton","startTime":3049.2,"endTime":3049.65,"body":"confident."},{"speaker":"Krystal Proffitt","startTime":3050.25,"endTime":3052.71,"body":"Last time that"},{"speaker":"Krystal Proffitt","startTime":3050.25,"endTime":3052.71,"body":"I was like, Yeah, I don't know"},{"speaker":"Krystal Proffitt","startTime":3052.71,"endTime":3055.62,"body":"if it was Tim Ferriss, but I"},{"speaker":"Krystal Proffitt","startTime":3052.71,"endTime":3055.62,"body":"know that that was the dream"},{"speaker":"Krystal Proffitt","startTime":3055.62,"endTime":3056.19,"body":"guest."},{"speaker":"Travis Albritton","startTime":3056.22,"endTime":3059.4,"body":"Yeah, so Neil"},{"speaker":"Travis Albritton","startTime":3056.22,"endTime":3059.4,"body":"deGrasse Tyson hasn't happened"},{"speaker":"Travis Albritton","startTime":3059.4,"endTime":3063.0899999999997,"body":"yet. Just gotta be patient one"},{"speaker":"Travis Albritton","startTime":3059.4,"endTime":3063.0899999999997,"body":"day, it'll happen. I mean,"},{"speaker":"Travis Albritton","startTime":3063.12,"endTime":3065.79,"body":"having a podcast about"},{"speaker":"Travis Albritton","startTime":3063.12,"endTime":3065.79,"body":"marketing, I'm not, my ads"},{"speaker":"Travis Albritton","startTime":3065.79,"endTime":3070.2,"body":"aren't great. So I'd have to"},{"speaker":"Travis Albritton","startTime":3065.79,"endTime":3070.2,"body":"pivot into something else. But"},{"speaker":"Travis Albritton","startTime":3070.47,"endTime":3071.0099999999998,"body":"though maybe"},{"speaker":"Krystal Proffitt","startTime":3071.0099999999998,"endTime":3072.9,"body":"you have to"},{"speaker":"Krystal Proffitt","startTime":3071.0099999999998,"endTime":3072.9,"body":"create the podcast that you're"},{"speaker":"Krystal Proffitt","startTime":3072.9,"endTime":3075.7799999999997,"body":"like, okay. You're like SEO?"},{"speaker":"Krystal Proffitt","startTime":3072.9,"endTime":3075.7799999999997,"body":"You're like, Okay, which one? Is"},{"speaker":"Krystal Proffitt","startTime":3075.7799999999997,"endTime":3078.8399999999997,"body":"Neil going to be like? Yes,"},{"speaker":"Krystal Proffitt","startTime":3075.7799999999997,"endTime":3078.8399999999997,"body":"that's the podcast, just maybe"},{"speaker":"Krystal Proffitt","startTime":3078.8399999999997,"endTime":3084.48,"body":"you should call it like the"},{"speaker":"Krystal Proffitt","startTime":3078.8399999999997,"endTime":3084.48,"body":"like, searching for new. Like,"},{"speaker":"Krystal Proffitt","startTime":3084.48,"endTime":3087.7799999999997,"body":"wait, what is PR people are"},{"speaker":"Krystal Proffitt","startTime":3084.48,"endTime":3087.7799999999997,"body":"like, what is that? Are you"},{"speaker":"Krystal Proffitt","startTime":3087.7799999999997,"endTime":3090.48,"body":"involved? I don't know if I get"},{"speaker":"Krystal Proffitt","startTime":3087.7799999999997,"endTime":3090.48,"body":"you in some trouble. Maybe we"},{"speaker":"Krystal Proffitt","startTime":3090.48,"endTime":3091.2,"body":"already do that."},{"speaker":"Travis Albritton","startTime":3091.24,"endTime":3093.31,"body":"Maybe we'll"},{"speaker":"Travis Albritton","startTime":3091.24,"endTime":3093.31,"body":"see. We'll see."},{"speaker":"Krystal Proffitt","startTime":3094.0299999999997,"endTime":3096.58,"body":"Okay, and then"},{"speaker":"Krystal Proffitt","startTime":3094.0299999999997,"endTime":3096.58,"body":"my last question is, do you"},{"speaker":"Krystal Proffitt","startTime":3096.58,"endTime":3098.7999999999997,"body":"consider yourself a"},{"speaker":"Krystal Proffitt","startTime":3096.58,"endTime":3098.7999999999997,"body":"perfectionist?"},{"speaker":"Travis Albritton","startTime":3099.49,"endTime":3102.6099999999997,"body":"No, I used to."},{"speaker":"Travis Albritton","startTime":3099.49,"endTime":3102.6099999999997,"body":"But the problem with being a"},{"speaker":"Travis Albritton","startTime":3102.6099999999997,"endTime":3106.15,"body":"perfectionist is that you cry,"},{"speaker":"Travis Albritton","startTime":3102.6099999999997,"endTime":3106.15,"body":"like my child in the background."},{"speaker":"Travis Albritton","startTime":3107.68,"endTime":3109.87,"body":"Because Because the problem is"},{"speaker":"Travis Albritton","startTime":3107.68,"endTime":3109.87,"body":"you can never live up to your"},{"speaker":"Travis Albritton","startTime":3109.87,"endTime":3112.48,"body":"own expectations if you're"},{"speaker":"Travis Albritton","startTime":3109.87,"endTime":3112.48,"body":"always trying to be perfect. And"},{"speaker":"Travis Albritton","startTime":3112.48,"endTime":3117.1,"body":"so going back to like having"},{"speaker":"Travis Albritton","startTime":3112.48,"endTime":3117.1,"body":"fun. Unless you can just say,"},{"speaker":"Travis Albritton","startTime":3117.13,"endTime":3119.92,"body":"this is good enough. And I'm"},{"speaker":"Travis Albritton","startTime":3117.13,"endTime":3119.92,"body":"gonna like go on with the rest"},{"speaker":"Travis Albritton","startTime":3119.92,"endTime":3122.1099999999997,"body":"of my life. Like my life does"},{"speaker":"Travis Albritton","startTime":3119.92,"endTime":3122.1099999999997,"body":"not have to be consumed with"},{"speaker":"Travis Albritton","startTime":3122.1099999999997,"endTime":3124.75,"body":"this piece of content of this"},{"speaker":"Travis Albritton","startTime":3122.1099999999997,"endTime":3124.75,"body":"podcast episode. There's a lot"},{"speaker":"Travis Albritton","startTime":3124.75,"endTime":3127.45,"body":"of freedom that comes from that."},{"speaker":"Travis Albritton","startTime":3124.75,"endTime":3127.45,"body":"And just knowing like, I've"},{"speaker":"Travis Albritton","startTime":3127.45,"endTime":3130.42,"body":"created the thing that's good"},{"speaker":"Travis Albritton","startTime":3127.45,"endTime":3130.42,"body":"enough within the parameters"},{"speaker":"Travis Albritton","startTime":3130.42,"endTime":3133.96,"body":"that I've given it, specifically"},{"speaker":"Travis Albritton","startTime":3130.42,"endTime":3133.96,"body":"time parameters, and say, I'm"},{"speaker":"Travis Albritton","startTime":3133.96,"endTime":3137.47,"body":"not gonna say spend five hours"},{"speaker":"Travis Albritton","startTime":3133.96,"endTime":3137.47,"body":"recording an episode, I'm going"},{"speaker":"Travis Albritton","startTime":3137.47,"endTime":3140.14,"body":"to put some time into the"},{"speaker":"Travis Albritton","startTime":3137.47,"endTime":3140.14,"body":"outline, and I'm gonna give it a"},{"speaker":"Travis Albritton","startTime":3140.14,"endTime":3143.2599999999998,"body":"shot. And if it's terrible, I'll"},{"speaker":"Travis Albritton","startTime":3140.14,"endTime":3143.2599999999998,"body":"do it again. But if it's like,"},{"speaker":"Travis Albritton","startTime":3143.35,"endTime":3145.8399999999997,"body":"no, this is going to help"},{"speaker":"Travis Albritton","startTime":3143.35,"endTime":3145.8399999999997,"body":"somebody, I don't have to worry"},{"speaker":"Travis Albritton","startTime":3145.8399999999997,"endTime":3150.19,"body":"about it being perfect. And so"},{"speaker":"Travis Albritton","startTime":3145.8399999999997,"endTime":3150.19,"body":"once you let go of this myth"},{"speaker":"Travis Albritton","startTime":3150.25,"endTime":3153.91,"body":"that you can create the perfect"},{"speaker":"Travis Albritton","startTime":3150.25,"endTime":3153.91,"body":"thing, because you can't, then"},{"speaker":"Travis Albritton","startTime":3153.91,"endTime":3156.97,"body":"that allows you to actually"},{"speaker":"Travis Albritton","startTime":3153.91,"endTime":3156.97,"body":"enjoy creating the best thing"},{"speaker":"Travis Albritton","startTime":3156.97,"endTime":3159.94,"body":"you can right now, knowing it's"},{"speaker":"Travis Albritton","startTime":3156.97,"endTime":3159.94,"body":"only gonna get better, the more"},{"speaker":"Travis Albritton","startTime":3159.94,"endTime":3160.3599999999997,"body":"you do it."},{"speaker":"Krystal Proffitt","startTime":3161.71,"endTime":3164.98,"body":"I feel like"},{"speaker":"Krystal Proffitt","startTime":3161.71,"endTime":3164.98,"body":"you gave us so many gifts in"},{"speaker":"Krystal Proffitt","startTime":3165.0099999999998,"endTime":3169.63,"body":"this whole episode like I am."},{"speaker":"Krystal Proffitt","startTime":3165.0099999999998,"endTime":3169.63,"body":"Again, I'm so grateful I started"},{"speaker":"Krystal Proffitt","startTime":3169.63,"endTime":3172.9,"body":"this with telling you, I'm so"},{"speaker":"Krystal Proffitt","startTime":3169.63,"endTime":3172.9,"body":"grateful. But I truly am so"},{"speaker":"Krystal Proffitt","startTime":3172.9,"endTime":3177.16,"body":"grateful for the mentorship that"},{"speaker":"Krystal Proffitt","startTime":3172.9,"endTime":3177.16,"body":"you've offered to me and all the"},{"speaker":"Krystal Proffitt","startTime":3177.19,"endTime":3179.5299999999997,"body":"amazing things that you've"},{"speaker":"Krystal Proffitt","startTime":3177.19,"endTime":3179.5299999999997,"body":"shared with the audience today,"},{"speaker":"Krystal Proffitt","startTime":3179.5299999999997,"endTime":3182.0499999999997,"body":"because this is people are gonna"},{"speaker":"Krystal Proffitt","startTime":3179.5299999999997,"endTime":3182.0499999999997,"body":"go back and listen to those"},{"speaker":"Krystal Proffitt","startTime":3182.0499999999997,"endTime":3184.66,"body":"like, like, what did Travis say"},{"speaker":"Krystal Proffitt","startTime":3182.0499999999997,"endTime":3184.66,"body":"about this? Like, I want to go"},{"speaker":"Krystal Proffitt","startTime":3184.66,"endTime":3186.79,"body":"back and see and then they're"},{"speaker":"Krystal Proffitt","startTime":3184.66,"endTime":3186.79,"body":"gonna go listen to your show,"},{"speaker":"Krystal Proffitt","startTime":3186.8199999999997,"endTime":3189.97,"body":"right? Please go listen to"},{"speaker":"Krystal Proffitt","startTime":3186.8199999999997,"endTime":3189.97,"body":"honest marketing. And go check"},{"speaker":"Krystal Proffitt","startTime":3189.97,"endTime":3192.7599999999998,"body":"out all the cool things that"},{"speaker":"Krystal Proffitt","startTime":3189.97,"endTime":3192.7599999999998,"body":"Travis is doing. But thank you"},{"speaker":"Krystal Proffitt","startTime":3192.7599999999998,"endTime":3194.29,"body":"so much for coming on the show"},{"speaker":"Krystal Proffitt","startTime":3192.7599999999998,"endTime":3194.29,"body":"today."},{"speaker":"Travis Albritton","startTime":3194.29,"endTime":3196.0899999999997,"body":"This was"},{"speaker":"Travis Albritton","startTime":3194.29,"endTime":3196.0899999999997,"body":"great. Thanks for having me. It"},{"speaker":"Travis Albritton","startTime":3196.0899999999997,"endTime":3196.72,"body":"was a blast."},{"speaker":"Krystal Proffitt","startTime":3197.24,"endTime":3200.0,"body":"Like I said in"},{"speaker":"Krystal Proffitt","startTime":3197.24,"endTime":3200.0,"body":"the very beginning, I love a"},{"speaker":"Krystal Proffitt","startTime":3200.0,"endTime":3204.3199999999997,"body":"reunion, it was so good to catch"},{"speaker":"Krystal Proffitt","startTime":3200.0,"endTime":3204.3199999999997,"body":"up with Travis. I love what he"},{"speaker":"Krystal Proffitt","startTime":3204.3199999999997,"endTime":3210.08,"body":"is doing. I think that there's"},{"speaker":"Krystal Proffitt","startTime":3204.3199999999997,"endTime":3210.08,"body":"been a lot bigger push in the"},{"speaker":"Krystal Proffitt","startTime":3210.08,"endTime":3215.2999999999997,"body":"last probably 24 months for"},{"speaker":"Krystal Proffitt","startTime":3210.08,"endTime":3215.2999999999997,"body":"people to take a look at"},{"speaker":"Krystal Proffitt","startTime":3215.2999999999997,"endTime":3220.19,"body":"marketing in general, and have"},{"speaker":"Krystal Proffitt","startTime":3215.2999999999997,"endTime":3220.19,"body":"an approach that's authentic,"},{"speaker":"Krystal Proffitt","startTime":3220.22,"endTime":3224.42,"body":"it's honest. And it's something"},{"speaker":"Krystal Proffitt","startTime":3220.22,"endTime":3224.42,"body":"that people can feel good about."},{"speaker":"Krystal Proffitt","startTime":3224.42,"endTime":3228.2599999999998,"body":"Because at the end of the day,"},{"speaker":"Krystal Proffitt","startTime":3224.42,"endTime":3228.2599999999998,"body":"you want to feel good about the"},{"speaker":"Krystal Proffitt","startTime":3228.2599999999998,"endTime":3230.93,"body":"interaction you're having with"},{"speaker":"Krystal Proffitt","startTime":3228.2599999999998,"endTime":3230.93,"body":"your audience with your"},{"speaker":"Krystal Proffitt","startTime":3230.93,"endTime":3234.2599999999998,"body":"potential customers. And I love"},{"speaker":"Krystal Proffitt","startTime":3230.93,"endTime":3234.2599999999998,"body":"Travis's example. You know, the"},{"speaker":"Krystal Proffitt","startTime":3234.2599999999998,"endTime":3237.44,"body":"story he told about doing"},{"speaker":"Krystal Proffitt","startTime":3234.2599999999998,"endTime":3237.44,"body":"something and somebody's like,"},{"speaker":"Krystal Proffitt","startTime":3237.44,"endTime":3241.52,"body":"calling him out on it. Like that"},{"speaker":"Krystal Proffitt","startTime":3237.44,"endTime":3241.52,"body":"didn't feel good to me. And so"},{"speaker":"Krystal Proffitt","startTime":3241.5499999999997,"endTime":3244.52,"body":"if you're brand new to content"},{"speaker":"Krystal Proffitt","startTime":3241.5499999999997,"endTime":3244.52,"body":"creation, or your brand new"},{"speaker":"Krystal Proffitt","startTime":3244.52,"endTime":3248.5699999999997,"body":"online business owner, that I"},{"speaker":"Krystal Proffitt","startTime":3244.52,"endTime":3248.5699999999997,"body":"really encourage you to listen"},{"speaker":"Krystal Proffitt","startTime":3248.5699999999997,"endTime":3251.54,"body":"to the feedback from your"},{"speaker":"Krystal Proffitt","startTime":3248.5699999999997,"endTime":3251.54,"body":"audience. And maybe you're doing"},{"speaker":"Krystal Proffitt","startTime":3251.54,"endTime":3255.17,"body":"something that's like an"},{"speaker":"Krystal Proffitt","startTime":3251.54,"endTime":3255.17,"body":"industry best practice. But if"},{"speaker":"Krystal Proffitt","startTime":3255.2,"endTime":3259.0099999999998,"body":"in your gut, you're like, Ah, I"},{"speaker":"Krystal Proffitt","startTime":3255.2,"endTime":3259.0099999999998,"body":"just don't know that I feel good"},{"speaker":"Krystal Proffitt","startTime":3259.0099999999998,"endTime":3262.25,"body":"about that. Then take a step"},{"speaker":"Krystal Proffitt","startTime":3259.0099999999998,"endTime":3262.25,"body":"back and like be pretty self"},{"speaker":"Krystal Proffitt","startTime":3262.25,"endTime":3266.8399999999997,"body":"aware, to know when you're doing"},{"speaker":"Krystal Proffitt","startTime":3262.25,"endTime":3266.8399999999997,"body":"something out of integrity, or"},{"speaker":"Krystal Proffitt","startTime":3266.8399999999997,"endTime":3270.5299999999997,"body":"you're in integrity, and then"},{"speaker":"Krystal Proffitt","startTime":3266.8399999999997,"endTime":3270.5299999999997,"body":"you'll be able to make that"},{"speaker":"Krystal Proffitt","startTime":3270.5299999999997,"endTime":3274.04,"body":"final executive decision of"},{"speaker":"Krystal Proffitt","startTime":3270.5299999999997,"endTime":3274.04,"body":"whether you want to follow a"},{"speaker":"Krystal Proffitt","startTime":3274.04,"endTime":3278.48,"body":"path that has been taught to you"},{"speaker":"Krystal Proffitt","startTime":3274.04,"endTime":3278.48,"body":"or something that even one of"},{"speaker":"Krystal Proffitt","startTime":3278.48,"endTime":3282.41,"body":"your industry peers has said,"},{"speaker":"Krystal Proffitt","startTime":3278.48,"endTime":3282.41,"body":"this is the way to do it. If"},{"speaker":"Krystal Proffitt","startTime":3282.41,"endTime":3286.4,"body":"it's against your morals and"},{"speaker":"Krystal Proffitt","startTime":3282.41,"endTime":3286.4,"body":"values, then don't do it. Like"},{"speaker":"Krystal Proffitt","startTime":3286.4,"endTime":3290.0899999999997,"body":"take a step back, practice on"},{"speaker":"Krystal Proffitt","startTime":3286.4,"endTime":3290.0899999999997,"body":"his marketing practice the"},{"speaker":"Krystal Proffitt","startTime":3290.0899999999997,"endTime":3293.3599999999997,"body":"things that Travis and I have"},{"speaker":"Krystal Proffitt","startTime":3290.0899999999997,"endTime":3293.3599999999997,"body":"talked about, and just really be"},{"speaker":"Krystal Proffitt","startTime":3293.3599999999997,"endTime":3299.27,"body":"true to who you are. And the way"},{"speaker":"Krystal Proffitt","startTime":3293.3599999999997,"endTime":3299.27,"body":"that you want to have the"},{"speaker":"Krystal Proffitt","startTime":3299.27,"endTime":3304.8199999999997,"body":"interaction with your audience."},{"speaker":"Krystal Proffitt","startTime":3299.27,"endTime":3304.8199999999997,"body":"Just be fully within line with"},{"speaker":"Krystal Proffitt","startTime":3304.8199999999997,"endTime":3307.49,"body":"who you want to be like the"},{"speaker":"Krystal Proffitt","startTime":3304.8199999999997,"endTime":3307.49,"body":"person that you want to be out"},{"speaker":"Krystal Proffitt","startTime":3307.49,"endTime":3310.52,"body":"in the world and what you're"},{"speaker":"Krystal Proffitt","startTime":3307.49,"endTime":3310.52,"body":"putting forward. So please go"},{"speaker":"Krystal Proffitt","startTime":3310.52,"endTime":3313.97,"body":"listen to Travis's podcast, go"},{"speaker":"Krystal Proffitt","startTime":3310.52,"endTime":3313.97,"body":"to the show notes,"},{"speaker":"Krystal Proffitt","startTime":3314.21,"endTime":3319.73,"body":"KrystalProffitt.com/episode382"},{"speaker":"Krystal Proffitt","startTime":3314.21,"endTime":3319.73,"body":"For everything that we talked"},{"speaker":"Krystal Proffitt","startTime":3319.73,"endTime":3323.6,"body":"about here today, and to go"},{"speaker":"Krystal Proffitt","startTime":3319.73,"endTime":3323.6,"body":"check out Travis this podcast"},{"speaker":"Krystal Proffitt","startTime":3323.6,"endTime":3327.14,"body":"because it's really good. It's"},{"speaker":"Krystal Proffitt","startTime":3323.6,"endTime":3327.14,"body":"really, really good. And I"},{"speaker":"Krystal Proffitt","startTime":3327.2,"endTime":3329.96,"body":"Sorry, I shouldn't laugh about"},{"speaker":"Krystal Proffitt","startTime":3327.2,"endTime":3329.96,"body":"that. Travis like, I'm surprised"},{"speaker":"Krystal Proffitt","startTime":3329.99,"endTime":3333.47,"body":"I knew that whatever you're"},{"speaker":"Krystal Proffitt","startTime":3329.99,"endTime":3333.47,"body":"doing next was going to be"},{"speaker":"Krystal Proffitt","startTime":3333.47,"endTime":3337.13,"body":"incredible. I kind of giggle a"},{"speaker":"Krystal Proffitt","startTime":3333.47,"endTime":3337.13,"body":"little bit because I love your"},{"speaker":"Krystal Proffitt","startTime":3337.13,"endTime":3341.0899999999997,"body":"stories. And I love the way that"},{"speaker":"Krystal Proffitt","startTime":3337.13,"endTime":3341.0899999999997,"body":"you put examples out into the"},{"speaker":"Krystal Proffitt","startTime":3341.0899999999997,"endTime":3345.38,"body":"world. And I hope that you"},{"speaker":"Krystal Proffitt","startTime":3341.0899999999997,"endTime":3345.38,"body":"listening to this podcast, you"},{"speaker":"Krystal Proffitt","startTime":3345.38,"endTime":3349.6099999999997,"body":"will love Travis's podcast just"},{"speaker":"Krystal Proffitt","startTime":3345.38,"endTime":3349.6099999999997,"body":"as much. But again, go to the"},{"speaker":"Krystal Proffitt","startTime":3349.6099999999997,"endTime":3355.46,"body":"show notes"},{"speaker":"Krystal Proffitt","startTime":3349.6099999999997,"endTime":3355.46,"body":"KrystalProffitt.com/episode382"},{"speaker":"Krystal Proffitt","startTime":3355.8199999999997,"endTime":3359.48,"body":"And go check out Travis's show."},{"speaker":"Krystal Proffitt","startTime":3355.8199999999997,"endTime":3359.48,"body":"But that's all I have for you"},{"speaker":"Krystal Proffitt","startTime":3359.48,"endTime":3362.5699999999997,"body":"today. So if this is your first"},{"speaker":"Krystal Proffitt","startTime":3359.48,"endTime":3362.5699999999997,"body":"time tuning in, make sure you"},{"speaker":"Krystal Proffitt","startTime":3362.5699999999997,"endTime":3365.8399999999997,"body":"hit the subscribe or follow"},{"speaker":"Krystal Proffitt","startTime":3362.5699999999997,"endTime":3365.8399999999997,"body":"button wherever you're listening"},{"speaker":"Krystal Proffitt","startTime":3365.87,"endTime":3371.54,"body":"to this podcast. And as always"},{"speaker":"Krystal Proffitt","startTime":3365.87,"endTime":3371.54,"body":"remember, keep it up. We all"},{"speaker":"Krystal Proffitt","startTime":3371.54,"endTime":3372.95,"body":"have to start somewhere"}]}