{"version":"1.0.0","segments":[{"speaker":"Krystal Proffitt","startTime":135.3,"endTime":137.55,"body":"One of the"},{"speaker":"Krystal Proffitt","startTime":135.3,"endTime":137.55,"body":"things that I have realized"},{"speaker":"Krystal Proffitt","startTime":137.55,"endTime":144.69,"body":"about myself is that I am a"},{"speaker":"Krystal Proffitt","startTime":137.55,"endTime":144.69,"body":"sucker for a good story. And I"},{"speaker":"Krystal Proffitt","startTime":144.69,"endTime":149.4,"body":"feel like recently, the"},{"speaker":"Krystal Proffitt","startTime":144.69,"endTime":149.4,"body":"different interviews that I've"},{"speaker":"Krystal Proffitt","startTime":149.4,"endTime":155.52,"body":"had with creators and business"},{"speaker":"Krystal Proffitt","startTime":149.4,"endTime":155.52,"body":"owners and entrepreneurs is, I"},{"speaker":"Krystal Proffitt","startTime":155.52,"endTime":159.96,"body":"just love their stories like, oh"},{"speaker":"Krystal Proffitt","startTime":155.52,"endTime":159.96,"body":"my gosh, I hope that you enjoy"},{"speaker":"Krystal Proffitt","startTime":160.14000000000001,"endTime":163.68,"body":"all the interviews that we do"},{"speaker":"Krystal Proffitt","startTime":160.14000000000001,"endTime":163.68,"body":"here on the show, but I have a"},{"speaker":"Krystal Proffitt","startTime":163.68,"endTime":167.61,"body":"super special treat for you"},{"speaker":"Krystal Proffitt","startTime":163.68,"endTime":167.61,"body":"because today I'm chatting with"},{"speaker":"Krystal Proffitt","startTime":167.61,"endTime":172.17000000000002,"body":"Laura Meyer. Now, Laura is"},{"speaker":"Krystal Proffitt","startTime":167.61,"endTime":172.17000000000002,"body":"someone that, you know, whenever"},{"speaker":"Krystal Proffitt","startTime":172.65,"endTime":176.04000000000002,"body":"her information came across my"},{"speaker":"Krystal Proffitt","startTime":172.65,"endTime":176.04000000000002,"body":"desk as someone as I could"},{"speaker":"Krystal Proffitt","startTime":176.04000000000002,"endTime":180.69,"body":"potentially interview, I was"},{"speaker":"Krystal Proffitt","startTime":176.04000000000002,"endTime":180.69,"body":"like, yes, immediately. Yes,"},{"speaker":"Krystal Proffitt","startTime":180.69,"endTime":184.35,"body":"yes, yes, because Laura has a"},{"speaker":"Krystal Proffitt","startTime":180.69,"endTime":184.35,"body":"really interesting background in"},{"speaker":"Krystal Proffitt","startTime":184.35,"endTime":188.91,"body":"that she's helped over 150"},{"speaker":"Krystal Proffitt","startTime":184.35,"endTime":188.91,"body":"brands build successful Amazon"},{"speaker":"Krystal Proffitt","startTime":188.91,"endTime":193.59,"body":"businesses, through her agency"},{"speaker":"Krystal Proffitt","startTime":188.91,"endTime":193.59,"body":"and consultancy work. So in"},{"speaker":"Krystal Proffitt","startTime":193.59,"endTime":196.47,"body":"addition to working with"},{"speaker":"Krystal Proffitt","startTime":193.59,"endTime":196.47,"body":"consumer product companies, she"},{"speaker":"Krystal Proffitt","startTime":196.47,"endTime":199.92000000000002,"body":"has a passion for Supporting"},{"speaker":"Krystal Proffitt","startTime":196.47,"endTime":199.92000000000002,"body":"Female founded and mission"},{"speaker":"Krystal Proffitt","startTime":199.92000000000002,"endTime":204.3,"body":"driven companies as an angel"},{"speaker":"Krystal Proffitt","startTime":199.92000000000002,"endTime":204.3,"body":"investor, and advisory board"},{"speaker":"Krystal Proffitt","startTime":204.36,"endTime":207.9,"body":"member. So when she isn't"},{"speaker":"Krystal Proffitt","startTime":204.36,"endTime":207.9,"body":"building businesses, she spends"},{"speaker":"Krystal Proffitt","startTime":207.9,"endTime":211.11,"body":"time with her husband, her one"},{"speaker":"Krystal Proffitt","startTime":207.9,"endTime":211.11,"body":"year old daughter and two dogs"},{"speaker":"Krystal Proffitt","startTime":211.11,"endTime":214.82999999999998,"body":"on their farm in Massachusetts."},{"speaker":"Krystal Proffitt","startTime":211.11,"endTime":214.82999999999998,"body":"We're going to talk about that"},{"speaker":"Krystal Proffitt","startTime":214.86,"endTime":219.24,"body":"in today's interview, but it's"},{"speaker":"Krystal Proffitt","startTime":214.86,"endTime":219.24,"body":"going to be such a good one. I"},{"speaker":"Krystal Proffitt","startTime":219.24,"endTime":223.82999999999998,"body":"hope you enjoy. Let's get right"},{"speaker":"Krystal Proffitt","startTime":219.24,"endTime":223.82999999999998,"body":"to it. Welcome to the profit"},{"speaker":"Krystal Proffitt","startTime":223.82999999999998,"endTime":227.73000000000002,"body":"podcast where we teach you how"},{"speaker":"Krystal Proffitt","startTime":223.82999999999998,"endTime":227.73000000000002,"body":"to start launch and market your"},{"speaker":"Krystal Proffitt","startTime":227.73000000000002,"endTime":231.09,"body":"content with confidence. I'm"},{"speaker":"Krystal Proffitt","startTime":227.73000000000002,"endTime":231.09,"body":"your host, Krystal, Proffitt,"},{"speaker":"Krystal Proffitt","startTime":231.09,"endTime":233.82,"body":"and I'm so excited that you're"},{"speaker":"Krystal Proffitt","startTime":231.09,"endTime":233.82,"body":"here. Thanks for hanging out"},{"speaker":"Krystal Proffitt","startTime":233.82,"endTime":236.37,"body":"with me today. Because if you've"},{"speaker":"Krystal Proffitt","startTime":233.82,"endTime":236.37,"body":"been trying to figure out the"},{"speaker":"Krystal Proffitt","startTime":236.37,"endTime":240.48000000000002,"body":"world of content creation, this"},{"speaker":"Krystal Proffitt","startTime":236.37,"endTime":240.48000000000002,"body":"is the show that will help be"},{"speaker":"Krystal Proffitt","startTime":240.48000000000002,"endTime":244.41000000000003,"body":"your time saving shortcut. So"},{"speaker":"Krystal Proffitt","startTime":240.48000000000002,"endTime":244.41000000000003,"body":"let's get right to it, shall we?"},{"speaker":"Krystal Proffitt","startTime":248.94,"endTime":253.62,"body":"All right, rapid podcast"},{"speaker":"Krystal Proffitt","startTime":248.94,"endTime":253.62,"body":"listeners. I'm so excited about"},{"speaker":"Krystal Proffitt","startTime":253.62,"endTime":258.09000000000003,"body":"today. Today's guest Welcome to"},{"speaker":"Krystal Proffitt","startTime":253.62,"endTime":258.09000000000003,"body":"the show. Laura."},{"speaker":"Laura Meyer","startTime":258.72,"endTime":261.72,"body":"Thank you so much."},{"speaker":"Laura Meyer","startTime":258.72,"endTime":261.72,"body":"It's a pleasure to be here."},{"speaker":"Krystal Proffitt","startTime":261.80899999999997,"endTime":265.919,"body":"Yeah. So you"},{"speaker":"Krystal Proffitt","startTime":261.80899999999997,"endTime":265.919,"body":"have such an interesting"},{"speaker":"Krystal Proffitt","startTime":265.919,"endTime":271.049,"body":"business. And I cannot wait to"},{"speaker":"Krystal Proffitt","startTime":265.919,"endTime":271.049,"body":"just dive right in. Because one,"},{"speaker":"Krystal Proffitt","startTime":271.34900000000005,"endTime":274.679,"body":"I love to talk about marketing."},{"speaker":"Krystal Proffitt","startTime":271.34900000000005,"endTime":274.679,"body":"Two, I love to talk about"},{"speaker":"Krystal Proffitt","startTime":274.679,"endTime":280.199,"body":"business. And three, you just"},{"speaker":"Krystal Proffitt","startTime":274.679,"endTime":280.199,"body":"like crack the code on one of"},{"speaker":"Krystal Proffitt","startTime":280.199,"endTime":284.639,"body":"the biggest Wait, hang on the"},{"speaker":"Krystal Proffitt","startTime":280.199,"endTime":284.639,"body":"biggest, like business that"},{"speaker":"Krystal Proffitt","startTime":284.639,"endTime":288.35900000000004,"body":"there is out there. And that is"},{"speaker":"Krystal Proffitt","startTime":284.639,"endTime":288.35900000000004,"body":"Amazon. And I just cannot wait"},{"speaker":"Krystal Proffitt","startTime":288.35900000000004,"endTime":291.839,"body":"to learn more about everything."},{"speaker":"Krystal Proffitt","startTime":288.35900000000004,"endTime":291.839,"body":"But before we dive into that,"},{"speaker":"Krystal Proffitt","startTime":291.839,"endTime":295.289,"body":"like tell us a little bit about"},{"speaker":"Krystal Proffitt","startTime":291.839,"endTime":295.289,"body":"yourself and how you got into"},{"speaker":"Krystal Proffitt","startTime":295.289,"endTime":297.68899999999996,"body":"this, like where did this all"},{"speaker":"Krystal Proffitt","startTime":295.289,"endTime":297.68899999999996,"body":"begin? Uh,"},{"speaker":"Laura Meyer","startTime":297.69,"endTime":301.59000000000003,"body":"yeah. Well, I will"},{"speaker":"Laura Meyer","startTime":297.69,"endTime":301.59000000000003,"body":"say the the beginning of the"},{"speaker":"Laura Meyer","startTime":301.59000000000003,"endTime":305.90999999999997,"body":"journey, I feel like actually"},{"speaker":"Laura Meyer","startTime":301.59000000000003,"endTime":305.90999999999997,"body":"goes back to my childhood and"},{"speaker":"Laura Meyer","startTime":305.94,"endTime":310.71000000000004,"body":"how I was raised. So I'm"},{"speaker":"Laura Meyer","startTime":305.94,"endTime":310.71000000000004,"body":"originally from Michigan, and I"},{"speaker":"Laura Meyer","startTime":310.71000000000004,"endTime":314.70000000000005,"body":"grew up working in my dad's"},{"speaker":"Laura Meyer","startTime":310.71000000000004,"endTime":314.70000000000005,"body":"hardware store. So I joke that"},{"speaker":"Laura Meyer","startTime":314.70000000000005,"endTime":319.02,"body":"I've been a retail really since"},{"speaker":"Laura Meyer","startTime":314.70000000000005,"endTime":319.02,"body":"I could walk and talk because"},{"speaker":"Laura Meyer","startTime":319.38,"endTime":322.05,"body":"our family vacay like classic"},{"speaker":"Laura Meyer","startTime":319.38,"endTime":322.05,"body":"just like, you know, middle"},{"speaker":"Laura Meyer","startTime":322.05,"endTime":326.07,"body":"class Midwest, our family"},{"speaker":"Laura Meyer","startTime":322.05,"endTime":326.07,"body":"vacations weren't to like Disney"},{"speaker":"Laura Meyer","startTime":326.07,"endTime":331.74,"body":"World, or like classic 1990s"},{"speaker":"Laura Meyer","startTime":326.07,"endTime":331.74,"body":"destinations. No, we went to the"},{"speaker":"Laura Meyer","startTime":331.74,"endTime":336.87,"body":"Ace Hardware shows as our as our"},{"speaker":"Laura Meyer","startTime":331.74,"endTime":336.87,"body":"family vacation. So instead of"},{"speaker":"Laura Meyer","startTime":336.87,"endTime":342.12,"body":"seeing Mickey Mouse, you know, I"},{"speaker":"Laura Meyer","startTime":336.87,"endTime":342.12,"body":"was seeing the lever display,"},{"speaker":"Laura Meyer","startTime":342.75,"endTime":347.78999999999996,"body":"the ACE shows. But I think that"},{"speaker":"Laura Meyer","startTime":342.75,"endTime":347.78999999999996,"body":"the more obvious journey is that"},{"speaker":"Laura Meyer","startTime":347.78999999999996,"endTime":352.26,"body":"I did work for Amazon corporate."},{"speaker":"Laura Meyer","startTime":347.78999999999996,"endTime":352.26,"body":"And I work for their media"},{"speaker":"Laura Meyer","startTime":352.26,"endTime":359.88,"body":"group, specifically back in"},{"speaker":"Laura Meyer","startTime":352.26,"endTime":359.88,"body":"2015. And it was there that I"},{"speaker":"Laura Meyer","startTime":360.03,"endTime":363.72,"body":"saw the opportunity and was"},{"speaker":"Laura Meyer","startTime":360.03,"endTime":363.72,"body":"inspired to be able to help"},{"speaker":"Laura Meyer","startTime":363.72,"endTime":369.65999999999997,"body":"brands tame, or at least take on"},{"speaker":"Laura Meyer","startTime":363.72,"endTime":369.65999999999997,"body":"the retail beast, and make it"},{"speaker":"Laura Meyer","startTime":369.65999999999997,"endTime":374.70000000000005,"body":"more of an opportunity versus a"},{"speaker":"Laura Meyer","startTime":369.65999999999997,"endTime":374.70000000000005,"body":"threat. And obviously, I think"},{"speaker":"Laura Meyer","startTime":374.70000000000005,"endTime":380.07,"body":"the the tone has shifted in"},{"speaker":"Laura Meyer","startTime":374.70000000000005,"endTime":380.07,"body":"recent years, but you go back"},{"speaker":"Laura Meyer","startTime":380.22,"endTime":386.34000000000003,"body":"510 years ago, even brands such"},{"speaker":"Laura Meyer","startTime":380.22,"endTime":386.34000000000003,"body":"as retailers saw Amazon as a"},{"speaker":"Laura Meyer","startTime":386.34000000000003,"endTime":391.74,"body":"threat versus, you know, hey,"},{"speaker":"Laura Meyer","startTime":386.34000000000003,"endTime":391.74,"body":"this can actually be a huge"},{"speaker":"Laura Meyer","startTime":391.74,"endTime":394.95,"body":"opportunity. And those that"},{"speaker":"Laura Meyer","startTime":391.74,"endTime":394.95,"body":"jumped on it early, of course,"},{"speaker":"Laura Meyer","startTime":394.95,"endTime":399.21,"body":"reap the benefits. And what I"},{"speaker":"Laura Meyer","startTime":394.95,"endTime":399.21,"body":"love about it is it's very"},{"speaker":"Laura Meyer","startTime":399.21,"endTime":403.71,"body":"dynamic. It's always changing"},{"speaker":"Laura Meyer","startTime":399.21,"endTime":403.71,"body":"things that were applicable and"},{"speaker":"Laura Meyer","startTime":403.71,"endTime":409.53000000000003,"body":"worked even 18 months ago are no"},{"speaker":"Laura Meyer","startTime":403.71,"endTime":409.53000000000003,"body":"longer delivering those same"},{"speaker":"Laura Meyer","startTime":409.53000000000003,"endTime":412.35,"body":"results. And I think that's what"},{"speaker":"Laura Meyer","startTime":409.53000000000003,"endTime":412.35,"body":"makes digital marketing in"},{"speaker":"Laura Meyer","startTime":412.35,"endTime":415.86,"body":"general. Such a cool industry to"},{"speaker":"Laura Meyer","startTime":412.35,"endTime":415.86,"body":"be a part of,"},{"speaker":"Krystal Proffitt","startTime":416.31,"endTime":419.22,"body":"oh my gosh, I"},{"speaker":"Krystal Proffitt","startTime":416.31,"endTime":419.22,"body":"have 1000 questions because I"},{"speaker":"Krystal Proffitt","startTime":419.22,"endTime":423.33,"body":"can tell you that from just the"},{"speaker":"Krystal Proffitt","startTime":419.22,"endTime":423.33,"body":"different like, in my small"},{"speaker":"Krystal Proffitt","startTime":423.33,"endTime":426.3,"body":"circle, right, because I mean,"},{"speaker":"Krystal Proffitt","startTime":423.33,"endTime":426.3,"body":"let's be honest, I'm a homebody"},{"speaker":"Krystal Proffitt","startTime":426.3,"endTime":428.79,"body":"I don't get out much I don't do"},{"speaker":"Krystal Proffitt","startTime":426.3,"endTime":428.79,"body":"a lot of social things. I mean,"},{"speaker":"Krystal Proffitt","startTime":428.79,"endTime":430.44,"body":"who does anymore but"},{"speaker":"Laura Meyer","startTime":431.31,"endTime":434.58,"body":"I should also know"},{"speaker":"Laura Meyer","startTime":431.31,"endTime":434.58,"body":"I left New York City and you Now"},{"speaker":"Laura Meyer","startTime":434.58,"endTime":438.6,"body":"I live on a 400 acre farm with"},{"speaker":"Laura Meyer","startTime":434.58,"endTime":438.6,"body":"my husband and our daughter and"},{"speaker":"Laura Meyer","startTime":438.6,"endTime":443.58,"body":"two dogs. So it's amazing."},{"speaker":"Laura Meyer","startTime":438.6,"endTime":443.58,"body":"That's amazing. Some background"},{"speaker":"Laura Meyer","startTime":443.58,"endTime":446.25,"body":"noise, I'm not gonna lie. All"},{"speaker":"Laura Meyer","startTime":443.58,"endTime":446.25,"body":"right,"},{"speaker":"Krystal Proffitt","startTime":446.25,"endTime":448.44,"body":"it's all"},{"speaker":"Krystal Proffitt","startTime":446.25,"endTime":448.44,"body":"right. We love it around here."},{"speaker":"Krystal Proffitt","startTime":448.98,"endTime":452.28000000000003,"body":"But I mean, I'm just thinking"},{"speaker":"Krystal Proffitt","startTime":448.98,"endTime":452.28000000000003,"body":"about my small group. That's"},{"speaker":"Krystal Proffitt","startTime":452.28000000000003,"endTime":455.55,"body":"pretty tight knit. And I'm"},{"speaker":"Krystal Proffitt","startTime":452.28000000000003,"endTime":455.55,"body":"thinking my husband wanted to do"},{"speaker":"Krystal Proffitt","startTime":455.58,"endTime":459.09000000000003,"body":"drop shipping stuff on amazon"},{"speaker":"Krystal Proffitt","startTime":455.58,"endTime":459.09000000000003,"body":"before, like tested that I have"},{"speaker":"Krystal Proffitt","startTime":459.09000000000003,"endTime":462.78000000000003,"body":"friends that recently in the"},{"speaker":"Krystal Proffitt","startTime":459.09000000000003,"endTime":462.78000000000003,"body":"last two years have started"},{"speaker":"Krystal Proffitt","startTime":462.78000000000003,"endTime":466.35,"body":"doing like, I think it's called"},{"speaker":"Krystal Proffitt","startTime":462.78000000000003,"endTime":466.35,"body":"the DSP or it's like they have"},{"speaker":"Krystal Proffitt","startTime":466.35,"endTime":469.68,"body":"the fleet vehicles, like I bet"},{"speaker":"Krystal Proffitt","startTime":466.35,"endTime":469.68,"body":"people listening to this right"},{"speaker":"Krystal Proffitt","startTime":469.68,"endTime":474.0,"body":"now know, someone that has tried"},{"speaker":"Krystal Proffitt","startTime":469.68,"endTime":474.0,"body":"something on Amazon, whether it"},{"speaker":"Krystal Proffitt","startTime":474.0,"endTime":477.57,"body":"was, you know, selling their own"},{"speaker":"Krystal Proffitt","startTime":474.0,"endTime":477.57,"body":"stuff, or working with other,"},{"speaker":"Krystal Proffitt","startTime":477.6,"endTime":481.65,"body":"you know, other companies to get"},{"speaker":"Krystal Proffitt","startTime":477.6,"endTime":481.65,"body":"something up and going. But with"},{"speaker":"Krystal Proffitt","startTime":481.65,"endTime":487.26,"body":"that being said, what is like"},{"speaker":"Krystal Proffitt","startTime":481.65,"endTime":487.26,"body":"the thing that really drives you"},{"speaker":"Krystal Proffitt","startTime":487.26,"endTime":490.89,"body":"to go all in on Amazon? Because"},{"speaker":"Krystal Proffitt","startTime":487.26,"endTime":490.89,"body":"I feel like there's some people"},{"speaker":"Krystal Proffitt","startTime":490.98,"endTime":493.41,"body":"that are hesitant. There's"},{"speaker":"Krystal Proffitt","startTime":490.98,"endTime":493.41,"body":"people listening right now that"},{"speaker":"Krystal Proffitt","startTime":493.41,"endTime":496.5,"body":"have small businesses, they have"},{"speaker":"Krystal Proffitt","startTime":493.41,"endTime":496.5,"body":"digital businesses, and maybe"},{"speaker":"Krystal Proffitt","startTime":496.5,"endTime":500.79,"body":"they're like, I don't know if I"},{"speaker":"Krystal Proffitt","startTime":496.5,"endTime":500.79,"body":"could do that, like it feels"},{"speaker":"Krystal Proffitt","startTime":500.79,"endTime":503.49,"body":"scary to them. So is that"},{"speaker":"Krystal Proffitt","startTime":500.79,"endTime":503.49,"body":"something that you've"},{"speaker":"Krystal Proffitt","startTime":503.49,"endTime":508.05,"body":"encountered along your journey?"},{"speaker":"Krystal Proffitt","startTime":503.49,"endTime":508.05,"body":"And just working with Amazon or"},{"speaker":"Krystal Proffitt","startTime":508.05,"endTime":510.96,"body":"working with other small"},{"speaker":"Krystal Proffitt","startTime":508.05,"endTime":510.96,"body":"business owners?"},{"speaker":"Laura Meyer","startTime":511.33,"endTime":513.6700000000001,"body":"Yeah, absolutely."},{"speaker":"Laura Meyer","startTime":511.33,"endTime":513.6700000000001,"body":"So I think there's a common"},{"speaker":"Laura Meyer","startTime":513.6700000000001,"endTime":519.1,"body":"trend in digital in the digital"},{"speaker":"Laura Meyer","startTime":513.6700000000001,"endTime":519.1,"body":"landscape in general, which is"},{"speaker":"Laura Meyer","startTime":519.1600000000001,"endTime":524.1700000000001,"body":"the overwhelming lack of"},{"speaker":"Laura Meyer","startTime":519.1600000000001,"endTime":524.1700000000001,"body":"bandwidth that most business"},{"speaker":"Laura Meyer","startTime":524.1700000000001,"endTime":529.54,"body":"owners have. And whether it's"},{"speaker":"Laura Meyer","startTime":524.1700000000001,"endTime":529.54,"body":"Amazon, whether it's Shopify,"},{"speaker":"Laura Meyer","startTime":529.5699999999999,"endTime":534.79,"body":"whether it's TikTok, all of"},{"speaker":"Laura Meyer","startTime":529.5699999999999,"endTime":534.79,"body":"these opportunities require"},{"speaker":"Laura Meyer","startTime":534.8199999999999,"endTime":540.4,"body":"dedicated resources. So I think"},{"speaker":"Laura Meyer","startTime":534.8199999999999,"endTime":540.4,"body":"really, the question to ask is,"},{"speaker":"Laura Meyer","startTime":540.4300000000001,"endTime":544.27,"body":"you know, what is your"},{"speaker":"Laura Meyer","startTime":540.4300000000001,"endTime":544.27,"body":"overarching strategic plan? And"},{"speaker":"Laura Meyer","startTime":544.27,"endTime":548.38,"body":"what do you want your primary"},{"speaker":"Laura Meyer","startTime":544.27,"endTime":548.38,"body":"sales channels to be for your"},{"speaker":"Laura Meyer","startTime":548.38,"endTime":553.72,"body":"business for your brand, because"},{"speaker":"Laura Meyer","startTime":548.38,"endTime":553.72,"body":"now Amazon is a mature"},{"speaker":"Laura Meyer","startTime":553.72,"endTime":558.61,"body":"marketplace, where it can't be"},{"speaker":"Laura Meyer","startTime":553.72,"endTime":558.61,"body":"an afterthought, it can be, oh,"},{"speaker":"Laura Meyer","startTime":558.61,"endTime":561.97,"body":"let me just throw some products"},{"speaker":"Laura Meyer","startTime":558.61,"endTime":561.97,"body":"up on Amazon and see what"},{"speaker":"Laura Meyer","startTime":561.97,"endTime":566.98,"body":"happens. But I'm still going to"},{"speaker":"Laura Meyer","startTime":561.97,"endTime":566.98,"body":"be spending 99% of my time on"},{"speaker":"Laura Meyer","startTime":567.01,"endTime":570.85,"body":"these other initiatives. If you"},{"speaker":"Laura Meyer","startTime":567.01,"endTime":570.85,"body":"want to do Amazon, and you want"},{"speaker":"Laura Meyer","startTime":570.85,"endTime":575.23,"body":"to do it, right, you have to"},{"speaker":"Laura Meyer","startTime":570.85,"endTime":575.23,"body":"allocate the resources. So what"},{"speaker":"Laura Meyer","startTime":575.23,"endTime":581.02,"body":"that can mean is you can"},{"speaker":"Laura Meyer","startTime":575.23,"endTime":581.02,"body":"obviously hire an agency, or a"},{"speaker":"Laura Meyer","startTime":581.05,"endTime":584.47,"body":"freelancer you like, like if"},{"speaker":"Laura Meyer","startTime":581.05,"endTime":584.47,"body":"you're a small business, Upwork"},{"speaker":"Laura Meyer","startTime":584.5,"endTime":588.88,"body":"is actually a great resource for"},{"speaker":"Laura Meyer","startTime":584.5,"endTime":588.88,"body":"that. But my advice is,"},{"speaker":"Laura Meyer","startTime":588.9100000000001,"endTime":593.05,"body":"especially as a business leader,"},{"speaker":"Laura Meyer","startTime":588.9100000000001,"endTime":593.05,"body":"is to educate yourself first."},{"speaker":"Laura Meyer","startTime":593.38,"endTime":596.98,"body":"And I think it's really"},{"speaker":"Laura Meyer","startTime":593.38,"endTime":596.98,"body":"important, especially if you do"},{"speaker":"Laura Meyer","startTime":596.98,"endTime":601.5699999999999,"body":"go the route of hiring, external"},{"speaker":"Laura Meyer","startTime":596.98,"endTime":601.5699999999999,"body":"support, to make sure that"},{"speaker":"Laura Meyer","startTime":601.5699999999999,"endTime":604.63,"body":"you're not getting scammed. And"},{"speaker":"Laura Meyer","startTime":601.5699999999999,"endTime":604.63,"body":"I hate saying that, because I'm"},{"speaker":"Laura Meyer","startTime":604.63,"endTime":607.9,"body":"coming from the service angle."},{"speaker":"Laura Meyer","startTime":604.63,"endTime":607.9,"body":"But you know, there's some"},{"speaker":"Laura Meyer","startTime":607.9300000000001,"endTime":611.95,"body":"amazing players out there. But"},{"speaker":"Laura Meyer","startTime":607.9300000000001,"endTime":611.95,"body":"there's also some not so great"},{"speaker":"Laura Meyer","startTime":611.95,"endTime":615.46,"body":"players. And you want to make"},{"speaker":"Laura Meyer","startTime":611.95,"endTime":615.46,"body":"sure if you're spending that"},{"speaker":"Laura Meyer","startTime":615.46,"endTime":618.5799999999999,"body":"money is, especially as a small"},{"speaker":"Laura Meyer","startTime":615.46,"endTime":618.5799999999999,"body":"business, that you're getting"},{"speaker":"Laura Meyer","startTime":618.61,"endTime":623.29,"body":"that return on investment. So by"},{"speaker":"Laura Meyer","startTime":618.61,"endTime":623.29,"body":"educating yourself taking the"},{"speaker":"Laura Meyer","startTime":623.29,"endTime":628.63,"body":"time to get to know the channel,"},{"speaker":"Laura Meyer","startTime":623.29,"endTime":628.63,"body":"you can then manage a service"},{"speaker":"Laura Meyer","startTime":628.63,"endTime":634.1800000000001,"body":"provider or manage an employee"},{"speaker":"Laura Meyer","startTime":628.63,"endTime":634.1800000000001,"body":"to harness the opportunity of"},{"speaker":"Laura Meyer","startTime":634.1800000000001,"endTime":637.6600000000001,"body":"the channel. And by the way,"},{"speaker":"Laura Meyer","startTime":634.1800000000001,"endTime":637.6600000000001,"body":"this is the case for social this"},{"speaker":"Laura Meyer","startTime":637.6600000000001,"endTime":644.05,"body":"is the case for Shopify, like,"},{"speaker":"Laura Meyer","startTime":637.6600000000001,"endTime":644.05,"body":"even if you can No, you know, 2%"},{"speaker":"Laura Meyer","startTime":644.53,"endTime":648.34,"body":"of what you really need to know,"},{"speaker":"Laura Meyer","startTime":644.53,"endTime":648.34,"body":"but it's at a high level view"},{"speaker":"Laura Meyer","startTime":649.0600000000001,"endTime":653.14,"body":"that will take you a really far"},{"speaker":"Laura Meyer","startTime":649.0600000000001,"endTime":653.14,"body":"route is being successful on"},{"speaker":"Laura Meyer","startTime":653.14,"endTime":653.89,"body":"that platform,"},{"speaker":"Krystal Proffitt","startTime":654.629,"endTime":657.449,"body":"where you said"},{"speaker":"Krystal Proffitt","startTime":654.629,"endTime":657.449,"body":"that about the competitors and"},{"speaker":"Krystal Proffitt","startTime":657.479,"endTime":660.179,"body":"you know, are not necessarily"},{"speaker":"Krystal Proffitt","startTime":657.479,"endTime":660.179,"body":"competitors, the people that are"},{"speaker":"Krystal Proffitt","startTime":660.179,"endTime":662.759,"body":"doing they're in it for the"},{"speaker":"Krystal Proffitt","startTime":660.179,"endTime":662.759,"body":"wrong reasons are in it to scam"},{"speaker":"Krystal Proffitt","startTime":662.759,"endTime":665.939,"body":"people. Is there anything that"},{"speaker":"Krystal Proffitt","startTime":662.759,"endTime":665.939,"body":"is like a red flag to you that"},{"speaker":"Krystal Proffitt","startTime":665.939,"endTime":669.029,"body":"you see that you're like, oh, my"},{"speaker":"Krystal Proffitt","startTime":665.939,"endTime":669.029,"body":"gosh, our company would never do"},{"speaker":"Krystal Proffitt","startTime":669.029,"endTime":672.239,"body":"that. Or we would never approach"},{"speaker":"Krystal Proffitt","startTime":669.029,"endTime":672.239,"body":"somebody that way. Like, like,"},{"speaker":"Krystal Proffitt","startTime":672.269,"endTime":675.899,"body":"like, tell us the things to look"},{"speaker":"Krystal Proffitt","startTime":672.269,"endTime":675.899,"body":"out for if we're going to start"},{"speaker":"Krystal Proffitt","startTime":675.899,"endTime":679.229,"body":"researching this, because I can"},{"speaker":"Krystal Proffitt","startTime":675.899,"endTime":679.229,"body":"imagine there's 1000 things."},{"speaker":"Krystal Proffitt","startTime":679.649,"endTime":680.759,"body":"Look, I"},{"speaker":"Laura Meyer","startTime":680.76,"endTime":683.1,"body":"probably should"},{"speaker":"Laura Meyer","startTime":680.76,"endTime":683.1,"body":"have used the word scam because"},{"speaker":"Laura Meyer","startTime":683.13,"endTime":687.0,"body":"that makes it sound like it's a"},{"speaker":"Laura Meyer","startTime":683.13,"endTime":687.0,"body":"CD industry. There are like I"},{"speaker":"Laura Meyer","startTime":687.0,"endTime":689.49,"body":"said, there are some really"},{"speaker":"Laura Meyer","startTime":687.0,"endTime":689.49,"body":"amazing players. I have"},{"speaker":"Laura Meyer","startTime":689.49,"endTime":693.9,"body":"fantastic relationships with"},{"speaker":"Laura Meyer","startTime":689.49,"endTime":693.9,"body":"other Amazon agency owners,"},{"speaker":"Laura Meyer","startTime":693.9,"endTime":698.43,"body":"because in a weird way, we're"},{"speaker":"Laura Meyer","startTime":693.9,"endTime":698.43,"body":"all in this crazy ride together."},{"speaker":"Laura Meyer","startTime":698.43,"endTime":702.78,"body":"And the landscape is always"},{"speaker":"Laura Meyer","startTime":698.43,"endTime":702.78,"body":"changing. And there's this weird"},{"speaker":"Laura Meyer","startTime":702.78,"endTime":707.49,"body":"camaraderie right of we're all"},{"speaker":"Laura Meyer","startTime":702.78,"endTime":707.49,"body":"dealing with these wild"},{"speaker":"Laura Meyer","startTime":707.49,"endTime":713.3100000000001,"body":"curveballs. And also, I mean,"},{"speaker":"Laura Meyer","startTime":707.49,"endTime":713.3100000000001,"body":"there's enough fish in the sea"},{"speaker":"Laura Meyer","startTime":713.3100000000001,"endTime":717.33,"body":"for us all to really have"},{"speaker":"Laura Meyer","startTime":713.3100000000001,"endTime":717.33,"body":"successful businesses. But in"},{"speaker":"Laura Meyer","startTime":717.33,"endTime":721.02,"body":"terms of red flags, I think the"},{"speaker":"Laura Meyer","startTime":717.33,"endTime":721.02,"body":"biggest advice and this is"},{"speaker":"Laura Meyer","startTime":721.02,"endTime":727.35,"body":"applicable to hiring any vendor"},{"speaker":"Laura Meyer","startTime":721.02,"endTime":727.35,"body":"is I would always ask during the"},{"speaker":"Laura Meyer","startTime":727.47,"endTime":731.67,"body":"sales process, you know, who is"},{"speaker":"Laura Meyer","startTime":727.47,"endTime":731.67,"body":"my main point of contact going"},{"speaker":"Laura Meyer","startTime":731.67,"endTime":735.9,"body":"to be and can I meet with them"},{"speaker":"Laura Meyer","startTime":731.67,"endTime":735.9,"body":"before we sign So what often"},{"speaker":"Laura Meyer","startTime":735.9,"endTime":740.28,"body":"happens in a lot of"},{"speaker":"Laura Meyer","startTime":735.9,"endTime":740.28,"body":"organizations is the CEO sells"},{"speaker":"Laura Meyer","startTime":740.28,"endTime":742.98,"body":"you, they're super"},{"speaker":"Laura Meyer","startTime":740.28,"endTime":742.98,"body":"knowledgeable. And then you have"},{"speaker":"Laura Meyer","startTime":742.98,"endTime":746.61,"body":"a junior person placed on your"},{"speaker":"Laura Meyer","startTime":742.98,"endTime":746.61,"body":"account, who may not be super"},{"speaker":"Laura Meyer","startTime":746.61,"endTime":751.23,"body":"motivated, who may not be as"},{"speaker":"Laura Meyer","startTime":746.61,"endTime":751.23,"body":"knowledgeable. So like one thing"},{"speaker":"Laura Meyer","startTime":751.23,"endTime":754.17,"body":"we always offer is meet and"},{"speaker":"Laura Meyer","startTime":751.23,"endTime":754.17,"body":"greets with the account"},{"speaker":"Laura Meyer","startTime":754.17,"endTime":757.83,"body":"management team before we get"},{"speaker":"Laura Meyer","startTime":754.17,"endTime":757.83,"body":"started, not every client wants"},{"speaker":"Laura Meyer","startTime":757.83,"endTime":761.43,"body":"that, but I always have it as an"},{"speaker":"Laura Meyer","startTime":757.83,"endTime":761.43,"body":"option, should they be"},{"speaker":"Laura Meyer","startTime":761.43,"endTime":765.99,"body":"interested? I think the other"},{"speaker":"Laura Meyer","startTime":761.43,"endTime":765.99,"body":"thing is just asking for"},{"speaker":"Laura Meyer","startTime":765.99,"endTime":770.67,"body":"references. I know that's like"},{"speaker":"Laura Meyer","startTime":765.99,"endTime":770.67,"body":"seems so obvious. But in this"},{"speaker":"Laura Meyer","startTime":770.67,"endTime":775.35,"body":"day and age, do your own due"},{"speaker":"Laura Meyer","startTime":770.67,"endTime":775.35,"body":"diligence of reaching out to"},{"speaker":"Laura Meyer","startTime":775.35,"endTime":779.73,"body":"those references, asking them"},{"speaker":"Laura Meyer","startTime":775.35,"endTime":779.73,"body":"questions, asking them tough"},{"speaker":"Laura Meyer","startTime":779.73,"endTime":784.05,"body":"questions like, Where could they"},{"speaker":"Laura Meyer","startTime":779.73,"endTime":784.05,"body":"improve as an organization? What"},{"speaker":"Laura Meyer","startTime":784.05,"endTime":787.59,"body":"would you change? Like, you"},{"speaker":"Laura Meyer","startTime":784.05,"endTime":787.59,"body":"don't always have to ask the"},{"speaker":"Laura Meyer","startTime":787.62,"endTime":791.7,"body":"very positive fluffy questions"},{"speaker":"Laura Meyer","startTime":787.62,"endTime":791.7,"body":"really want to get to the meat."},{"speaker":"Laura Meyer","startTime":791.91,"endTime":796.29,"body":"And honestly, like, another"},{"speaker":"Laura Meyer","startTime":791.91,"endTime":796.29,"body":"thing you can totally do is see"},{"speaker":"Laura Meyer","startTime":796.29,"endTime":802.29,"body":"who they list on their website"},{"speaker":"Laura Meyer","startTime":796.29,"endTime":802.29,"body":"as clients, go to LinkedIn and"},{"speaker":"Laura Meyer","startTime":802.29,"endTime":804.84,"body":"send some DMs to be like, Hey,"},{"speaker":"Laura Meyer","startTime":802.29,"endTime":804.84,"body":"we're thinking about maybe"},{"speaker":"Laura Meyer","startTime":804.84,"endTime":809.85,"body":"hiring this agency, your your"},{"speaker":"Laura Meyer","startTime":804.84,"endTime":809.85,"body":"logos on their website, curious,"},{"speaker":"Laura Meyer","startTime":809.88,"endTime":812.55,"body":"you know, if you're the right"},{"speaker":"Laura Meyer","startTime":809.88,"endTime":812.55,"body":"person to speak to, and if they"},{"speaker":"Laura Meyer","startTime":812.55,"endTime":814.08,"body":"were a great partner for you."},{"speaker":"Krystal Proffitt","startTime":814.5600000000001,"endTime":816.99,"body":"Now, that's"},{"speaker":"Krystal Proffitt","startTime":814.5600000000001,"endTime":816.99,"body":"awesome. That's awesome. And I"},{"speaker":"Krystal Proffitt","startTime":816.99,"endTime":819.87,"body":"totally agree, like due"},{"speaker":"Krystal Proffitt","startTime":816.99,"endTime":819.87,"body":"diligence for for anybody, you"},{"speaker":"Krystal Proffitt","startTime":819.87,"endTime":822.15,"body":"know, you mentioned, kind of"},{"speaker":"Krystal Proffitt","startTime":819.87,"endTime":822.15,"body":"like social media managers, but"},{"speaker":"Krystal Proffitt","startTime":822.15,"endTime":824.73,"body":"the thing I just kept saying"},{"speaker":"Krystal Proffitt","startTime":822.15,"endTime":824.73,"body":"about my website, like if I were"},{"speaker":"Krystal Proffitt","startTime":824.73,"endTime":828.12,"body":"hiring someone to do my website,"},{"speaker":"Krystal Proffitt","startTime":824.73,"endTime":828.12,"body":"like even some of the most basic"},{"speaker":"Krystal Proffitt","startTime":828.12,"endTime":831.87,"body":"things like we just gotta cross"},{"speaker":"Krystal Proffitt","startTime":828.12,"endTime":831.87,"body":"our t's and dot our eyes. Yeah,"},{"speaker":"Krystal Proffitt","startTime":831.87,"endTime":834.99,"body":"I almost said that backwards,"},{"speaker":"Krystal Proffitt","startTime":831.87,"endTime":834.99,"body":"but we're good. But you know, we"},{"speaker":"Krystal Proffitt","startTime":834.99,"endTime":837.3,"body":"just have to double check that"},{"speaker":"Krystal Proffitt","startTime":834.99,"endTime":837.3,"body":"the people that we're working"},{"speaker":"Krystal Proffitt","startTime":837.3,"endTime":841.11,"body":"with are legitimate and know"},{"speaker":"Krystal Proffitt","startTime":837.3,"endTime":841.11,"body":"what they're talking about. And"},{"speaker":"Krystal Proffitt","startTime":841.11,"endTime":844.35,"body":"I think it's just like, it's so"},{"speaker":"Krystal Proffitt","startTime":841.11,"endTime":844.35,"body":"cool that you have this really"},{"speaker":"Krystal Proffitt","startTime":844.35,"endTime":846.75,"body":"unique perspective on Amazon,"},{"speaker":"Krystal Proffitt","startTime":844.35,"endTime":846.75,"body":"because everybody that's"},{"speaker":"Krystal Proffitt","startTime":846.75,"endTime":849.42,"body":"listening right now, they've"},{"speaker":"Krystal Proffitt","startTime":846.75,"endTime":849.42,"body":"bought something on Amazon,"},{"speaker":"Krystal Proffitt","startTime":849.45,"endTime":852.48,"body":"they've had an Amazon"},{"speaker":"Krystal Proffitt","startTime":849.45,"endTime":852.48,"body":"experience, like, we all know"},{"speaker":"Krystal Proffitt","startTime":852.69,"endTime":855.87,"body":"that it is constantly changing,"},{"speaker":"Krystal Proffitt","startTime":852.69,"endTime":855.87,"body":"you know, they introduce one"},{"speaker":"Krystal Proffitt","startTime":855.87,"endTime":859.38,"body":"click, and like all the other"},{"speaker":"Krystal Proffitt","startTime":855.87,"endTime":859.38,"body":"like, I can't say their names,"},{"speaker":"Krystal Proffitt","startTime":859.38,"endTime":862.65,"body":"but the other devices that we"},{"speaker":"Krystal Proffitt","startTime":859.38,"endTime":862.65,"body":"have, like there's so many"},{"speaker":"Krystal Proffitt","startTime":862.65,"endTime":865.62,"body":"different things that have come"},{"speaker":"Krystal Proffitt","startTime":862.65,"endTime":865.62,"body":"on the scene in just the last"},{"speaker":"Krystal Proffitt","startTime":865.62,"endTime":869.19,"body":"five years that I can only"},{"speaker":"Krystal Proffitt","startTime":865.62,"endTime":869.19,"body":"imagine how much it's kind of"},{"speaker":"Krystal Proffitt","startTime":869.37,"endTime":872.67,"body":"gone up and down and all around."},{"speaker":"Krystal Proffitt","startTime":869.37,"endTime":872.67,"body":"But the thing that I really"},{"speaker":"Krystal Proffitt","startTime":872.67,"endTime":876.24,"body":"curious about is if someone's"},{"speaker":"Krystal Proffitt","startTime":872.67,"endTime":876.24,"body":"listening, and they're just"},{"speaker":"Krystal Proffitt","startTime":876.24,"endTime":881.91,"body":"getting started, what is the"},{"speaker":"Krystal Proffitt","startTime":876.24,"endTime":881.91,"body":"thing that requires the heaviest"},{"speaker":"Krystal Proffitt","startTime":881.91,"endTime":885.87,"body":"lift to even get started on"},{"speaker":"Krystal Proffitt","startTime":881.91,"endTime":885.87,"body":"Amazon? Like, do you need a"},{"speaker":"Krystal Proffitt","startTime":885.87,"endTime":889.14,"body":"storefront? First, do you need"},{"speaker":"Krystal Proffitt","startTime":885.87,"endTime":889.14,"body":"your product? Do you need your"},{"speaker":"Krystal Proffitt","startTime":889.14,"endTime":892.95,"body":"like, what is the thing that"},{"speaker":"Krystal Proffitt","startTime":889.14,"endTime":892.95,"body":"they have to figure out? Before"},{"speaker":"Krystal Proffitt","startTime":892.95,"endTime":897.18,"body":"they even know if Amazon and"},{"speaker":"Krystal Proffitt","startTime":892.95,"endTime":897.18,"body":"selling on Amazon is a good fit"},{"speaker":"Krystal Proffitt","startTime":897.18,"endTime":897.78,"body":"for them?"},{"speaker":"Laura Meyer","startTime":898.95,"endTime":903.39,"body":"There are so many"},{"speaker":"Laura Meyer","startTime":898.95,"endTime":903.39,"body":"research tools out there to see"},{"speaker":"Laura Meyer","startTime":903.63,"endTime":907.11,"body":"like, number one, is there even"},{"speaker":"Laura Meyer","startTime":903.63,"endTime":907.11,"body":"a demand for this product on"},{"speaker":"Laura Meyer","startTime":907.11,"endTime":911.22,"body":"Amazon. So thinking about"},{"speaker":"Laura Meyer","startTime":907.11,"endTime":911.22,"body":"Amazon, you have to think of it"},{"speaker":"Laura Meyer","startTime":911.22,"endTime":916.89,"body":"as the largest shopping search"},{"speaker":"Laura Meyer","startTime":911.22,"endTime":916.89,"body":"engine out there. It's not a"},{"speaker":"Laura Meyer","startTime":916.89,"endTime":919.47,"body":"traditional retailer where"},{"speaker":"Laura Meyer","startTime":916.89,"endTime":919.47,"body":"there's end caps, there's"},{"speaker":"Laura Meyer","startTime":919.47,"endTime":922.38,"body":"merchandising, so if you have"},{"speaker":"Laura Meyer","startTime":919.47,"endTime":922.38,"body":"this really unique out there"},{"speaker":"Laura Meyer","startTime":922.38,"endTime":925.74,"body":"product, it still gets"},{"speaker":"Laura Meyer","startTime":922.38,"endTime":925.74,"body":"visibility. If you have a"},{"speaker":"Laura Meyer","startTime":925.74,"endTime":929.97,"body":"product that no one is searching"},{"speaker":"Laura Meyer","startTime":925.74,"endTime":929.97,"body":"for, you won't sell any units"},{"speaker":"Laura Meyer","startTime":930.0,"endTime":935.25,"body":"unless you invest a ton in"},{"speaker":"Laura Meyer","startTime":930.0,"endTime":935.25,"body":"advertising, and really have to"},{"speaker":"Laura Meyer","startTime":935.25,"endTime":937.95,"body":"have that brand awareness"},{"speaker":"Laura Meyer","startTime":935.25,"endTime":937.95,"body":"budget, which let's be honest,"},{"speaker":"Laura Meyer","startTime":937.95,"endTime":941.79,"body":"unless you're VC backed, it's"},{"speaker":"Laura Meyer","startTime":937.95,"endTime":941.79,"body":"probably not a reality. Yeah."},{"speaker":"Laura Meyer","startTime":941.85,"endTime":947.76,"body":"And also, as we've seen in the"},{"speaker":"Laura Meyer","startTime":941.85,"endTime":947.76,"body":"last year, you know, studying"},{"speaker":"Laura Meyer","startTime":947.76,"endTime":952.2,"body":"money without having a"},{"speaker":"Laura Meyer","startTime":947.76,"endTime":952.2,"body":"profitable business seems to"},{"speaker":"Laura Meyer","startTime":952.23,"endTime":955.74,"body":"that bubble seems to have popped"},{"speaker":"Laura Meyer","startTime":952.23,"endTime":955.74,"body":"a little bit which I am a big"},{"speaker":"Laura Meyer","startTime":955.74,"endTime":960.0,"body":"advocate for classic business"},{"speaker":"Laura Meyer","startTime":955.74,"endTime":960.0,"body":"fundamentals, you can obviously"},{"speaker":"Laura Meyer","startTime":960.0,"endTime":963.8100000000001,"body":"go in the red for a period but"},{"speaker":"Laura Meyer","startTime":960.0,"endTime":963.8100000000001,"body":"you need to have a path to the"},{"speaker":"Laura Meyer","startTime":963.8100000000001,"endTime":969.21,"body":"green. So I think when it when"},{"speaker":"Laura Meyer","startTime":963.8100000000001,"endTime":969.21,"body":"it when it comes to getting"},{"speaker":"Laura Meyer","startTime":969.21,"endTime":973.08,"body":"started on Amazon, number one is"},{"speaker":"Laura Meyer","startTime":969.21,"endTime":973.08,"body":"the product is the product, a"},{"speaker":"Laura Meyer","startTime":973.08,"endTime":978.51,"body":"good fit for Amazon, if you are"},{"speaker":"Laura Meyer","startTime":973.08,"endTime":978.51,"body":"selling a haircare line, and"},{"speaker":"Laura Meyer","startTime":978.51,"endTime":982.23,"body":"you're supposed to take a quiz"},{"speaker":"Laura Meyer","startTime":978.51,"endTime":982.23,"body":"and it's custom, by the results"},{"speaker":"Laura Meyer","startTime":982.23,"endTime":985.98,"body":"of the quiz, you may not be a"},{"speaker":"Laura Meyer","startTime":982.23,"endTime":985.98,"body":"good candidate for Amazon"},{"speaker":"Laura Meyer","startTime":985.98,"endTime":989.7,"body":"because it's not a really a"},{"speaker":"Laura Meyer","startTime":985.98,"endTime":989.7,"body":"customizable platform at this"},{"speaker":"Laura Meyer","startTime":989.7,"endTime":994.47,"body":"point. If you have a really"},{"speaker":"Laura Meyer","startTime":989.7,"endTime":994.47,"body":"expensive item, also probably"},{"speaker":"Laura Meyer","startTime":994.47,"endTime":1000.11,"body":"not a good match. And the other"},{"speaker":"Laura Meyer","startTime":994.47,"endTime":1000.11,"body":"thing is on the flip side is if"},{"speaker":"Laura Meyer","startTime":1000.11,"endTime":1004.7,"body":"you've ever really commoditized"},{"speaker":"Laura Meyer","startTime":1000.11,"endTime":1004.7,"body":"product and you don't have a"},{"speaker":"Laura Meyer","startTime":1004.7,"endTime":1009.11,"body":"unique differentiator is going"},{"speaker":"Laura Meyer","startTime":1004.7,"endTime":1009.11,"body":"to be tough, unless once again"},{"speaker":"Laura Meyer","startTime":1009.11,"endTime":1013.67,"body":"you can compete on price, or you"},{"speaker":"Laura Meyer","startTime":1009.11,"endTime":1013.67,"body":"have a very healthy ad budget."},{"speaker":"Laura Meyer","startTime":1013.91,"endTime":1018.17,"body":"So I from a fundamental"},{"speaker":"Laura Meyer","startTime":1013.91,"endTime":1018.17,"body":"standpoint, it always starts"},{"speaker":"Laura Meyer","startTime":1018.17,"endTime":1023.3,"body":"with the product. The second"},{"speaker":"Laura Meyer","startTime":1018.17,"endTime":1023.3,"body":"thing is the inventory planning"},{"speaker":"Laura Meyer","startTime":1023.33,"endTime":1027.47,"body":"and I think for a lot of small"},{"speaker":"Laura Meyer","startTime":1023.33,"endTime":1027.47,"body":"businesses. This can be a"},{"speaker":"Laura Meyer","startTime":1027.47,"endTime":1032.45,"body":"challenge because obviously"},{"speaker":"Laura Meyer","startTime":1027.47,"endTime":1032.45,"body":"buying inventory is a big cash"},{"speaker":"Laura Meyer","startTime":1032.45,"endTime":1038.06,"body":"constraint and And it's the"},{"speaker":"Laura Meyer","startTime":1032.45,"endTime":1038.06,"body":"educated guess of the century"},{"speaker":"Laura Meyer","startTime":1038.06,"endTime":1041.99,"body":"when you're trying to build"},{"speaker":"Laura Meyer","startTime":1038.06,"endTime":1041.99,"body":"these forecasts of allocating"},{"speaker":"Laura Meyer","startTime":1041.99,"endTime":1044.75,"body":"the cash that you have to buy"},{"speaker":"Laura Meyer","startTime":1041.99,"endTime":1044.75,"body":"the inventory and to buy the"},{"speaker":"Laura Meyer","startTime":1044.75,"endTime":1047.69,"body":"right inventory. And then to"},{"speaker":"Laura Meyer","startTime":1044.75,"endTime":1047.69,"body":"sell through that inventory. So"},{"speaker":"Laura Meyer","startTime":1047.69,"endTime":1051.17,"body":"you have more cash to buy more"},{"speaker":"Laura Meyer","startTime":1047.69,"endTime":1051.17,"body":"inventory, and so forth. But"},{"speaker":"Laura Meyer","startTime":1051.17,"endTime":1054.65,"body":"really thinking it through"},{"speaker":"Laura Meyer","startTime":1051.17,"endTime":1054.65,"body":"because a mistake I've seen some"},{"speaker":"Laura Meyer","startTime":1054.65,"endTime":1058.88,"body":"smaller businesses make is they"},{"speaker":"Laura Meyer","startTime":1054.65,"endTime":1058.88,"body":"think they can just pull their"},{"speaker":"Laura Meyer","startTime":1058.88,"endTime":1063.8899999999999,"body":"Amazon inventory from what"},{"speaker":"Laura Meyer","startTime":1058.88,"endTime":1063.8899999999999,"body":"they've projected for maybe"},{"speaker":"Laura Meyer","startTime":1063.8899999999999,"endTime":1067.4299999999998,"body":"their wholesale or their D to C"},{"speaker":"Laura Meyer","startTime":1063.8899999999999,"endTime":1067.4299999999998,"body":"channel. And the problem with"},{"speaker":"Laura Meyer","startTime":1067.4299999999998,"endTime":1071.99,"body":"that is, if Amazon does really"},{"speaker":"Laura Meyer","startTime":1067.4299999999998,"endTime":1071.99,"body":"start to take off, then you go"},{"speaker":"Laura Meyer","startTime":1071.99,"endTime":1076.28,"body":"out of stock. And going out of"},{"speaker":"Laura Meyer","startTime":1071.99,"endTime":1076.28,"body":"stock on Amazon is a kiss of"},{"speaker":"Laura Meyer","startTime":1076.28,"endTime":1083.03,"body":"death. There is a rumored saying"},{"speaker":"Laura Meyer","startTime":1076.28,"endTime":1083.03,"body":"out there that for every day,"},{"speaker":"Laura Meyer","startTime":1083.03,"endTime":1088.7,"body":"you're out of stock on Amazon,"},{"speaker":"Laura Meyer","startTime":1083.03,"endTime":1088.7,"body":"you lose relevancy by you lose"},{"speaker":"Laura Meyer","startTime":1088.7,"endTime":1092.81,"body":"four days of relevancy. So what"},{"speaker":"Laura Meyer","startTime":1088.7,"endTime":1092.81,"body":"that means is because it's a"},{"speaker":"Laura Meyer","startTime":1092.81,"endTime":1096.62,"body":"giant shopping, search engine,"},{"speaker":"Laura Meyer","startTime":1092.81,"endTime":1096.62,"body":"SEO or Search Engine"},{"speaker":"Laura Meyer","startTime":1096.62,"endTime":1101.6,"body":"Optimization is a huge component"},{"speaker":"Laura Meyer","startTime":1096.62,"endTime":1101.6,"body":"of your visibility and driving"},{"speaker":"Laura Meyer","startTime":1101.6,"endTime":1107.06,"body":"sales. So if you do all of this"},{"speaker":"Laura Meyer","startTime":1101.6,"endTime":1107.06,"body":"work, all of this marketing, to"},{"speaker":"Laura Meyer","startTime":1107.06,"endTime":1110.6599999999999,"body":"get to page one for keyword"},{"speaker":"Laura Meyer","startTime":1107.06,"endTime":1110.6599999999999,"body":"that's super important for your"},{"speaker":"Laura Meyer","startTime":1110.6599999999999,"endTime":1114.4099999999999,"body":"product, and you go out of"},{"speaker":"Laura Meyer","startTime":1110.6599999999999,"endTime":1114.4099999999999,"body":"stock, you essentially have to"},{"speaker":"Laura Meyer","startTime":1114.4099999999999,"endTime":1117.02,"body":"and you're out of stock for a"},{"speaker":"Laura Meyer","startTime":1114.4099999999999,"endTime":1117.02,"body":"long period, you essentially"},{"speaker":"Laura Meyer","startTime":1117.02,"endTime":1120.1399999999999,"body":"have to do a relaunch, and I've"},{"speaker":"Laura Meyer","startTime":1117.02,"endTime":1120.1399999999999,"body":"seen businesses never really be"},{"speaker":"Laura Meyer","startTime":1120.1399999999999,"endTime":1121.8200000000002,"body":"able to fully recover from that."},{"speaker":"Krystal Proffitt","startTime":1122.24,"endTime":1125.27,"body":"Wow. It's so"},{"speaker":"Krystal Proffitt","startTime":1122.24,"endTime":1125.27,"body":"cool, because I feel like you're"},{"speaker":"Krystal Proffitt","startTime":1125.27,"endTime":1128.6599999999999,"body":"giving us like the behind the"},{"speaker":"Krystal Proffitt","startTime":1125.27,"endTime":1128.6599999999999,"body":"scenes like lingo and like the"},{"speaker":"Krystal Proffitt","startTime":1128.6599999999999,"endTime":1134.8400000000001,"body":"cool things like, no, yes, yes."},{"speaker":"Krystal Proffitt","startTime":1128.6599999999999,"endTime":1134.8400000000001,"body":"No, this is so good. Because I"},{"speaker":"Krystal Proffitt","startTime":1134.8400000000001,"endTime":1138.1399999999999,"body":"think that having your"},{"speaker":"Krystal Proffitt","startTime":1134.8400000000001,"endTime":1138.1399999999999,"body":"perspective because like I said,"},{"speaker":"Krystal Proffitt","startTime":1138.1399999999999,"endTime":1141.08,"body":"most people listening only have"},{"speaker":"Krystal Proffitt","startTime":1138.1399999999999,"endTime":1141.08,"body":"the perspective of being a"},{"speaker":"Krystal Proffitt","startTime":1141.08,"endTime":1144.71,"body":"consumer, or maybe really"},{"speaker":"Krystal Proffitt","startTime":1141.08,"endTime":1144.71,"body":"looking at Amazon from a digital"},{"speaker":"Krystal Proffitt","startTime":1144.71,"endTime":1147.92,"body":"marketing perspective, like, Can"},{"speaker":"Krystal Proffitt","startTime":1144.71,"endTime":1147.92,"body":"I do this? And I love that you"},{"speaker":"Krystal Proffitt","startTime":1147.92,"endTime":1150.95,"body":"mentioned SEO, I love talking"},{"speaker":"Krystal Proffitt","startTime":1147.92,"endTime":1150.95,"body":"about SEO on here. It's so"},{"speaker":"Krystal Proffitt","startTime":1150.95,"endTime":1154.01,"body":"important. But it's one of those"},{"speaker":"Krystal Proffitt","startTime":1150.95,"endTime":1154.01,"body":"things that I feel like it's"},{"speaker":"Krystal Proffitt","startTime":1154.01,"endTime":1158.75,"body":"this big mystery, because we've"},{"speaker":"Krystal Proffitt","startTime":1154.01,"endTime":1158.75,"body":"heard for a long time that we've"},{"speaker":"Krystal Proffitt","startTime":1158.75,"endTime":1162.1999999999998,"body":"got to optimize for Google and"},{"speaker":"Krystal Proffitt","startTime":1158.75,"endTime":1162.1999999999998,"body":"search engines. And I love"},{"speaker":"Krystal Proffitt","startTime":1162.1999999999998,"endTime":1165.5,"body":"taking some of those same"},{"speaker":"Krystal Proffitt","startTime":1162.1999999999998,"endTime":1165.5,"body":"applications and thinking about"},{"speaker":"Krystal Proffitt","startTime":1165.5,"endTime":1170.5100000000002,"body":"them in Amazon as the largest"},{"speaker":"Krystal Proffitt","startTime":1165.5,"endTime":1170.5100000000002,"body":"shopping search engine. And with"},{"speaker":"Krystal Proffitt","startTime":1170.5100000000002,"endTime":1173.42,"body":"that, I'm so curious, because I"},{"speaker":"Krystal Proffitt","startTime":1170.5100000000002,"endTime":1173.42,"body":"actually I was checking out, you"},{"speaker":"Krystal Proffitt","startTime":1173.42,"endTime":1175.52,"body":"know, I was doing my due"},{"speaker":"Krystal Proffitt","startTime":1173.42,"endTime":1175.52,"body":"diligence, I was looking at your"},{"speaker":"Krystal Proffitt","startTime":1175.52,"endTime":1180.5300000000002,"body":"website earlier. And I love the"},{"speaker":"Krystal Proffitt","startTime":1175.52,"endTime":1180.5300000000002,"body":"idea of kind of not putting"},{"speaker":"Krystal Proffitt","startTime":1180.56,"endTime":1184.4,"body":"everything in your basket when"},{"speaker":"Krystal Proffitt","startTime":1180.56,"endTime":1184.4,"body":"it comes to Amazon, but having"},{"speaker":"Krystal Proffitt","startTime":1184.4,"endTime":1188.7800000000002,"body":"that digital marketing, feeding"},{"speaker":"Krystal Proffitt","startTime":1184.4,"endTime":1188.7800000000002,"body":"with your website, and Amazon"},{"speaker":"Krystal Proffitt","startTime":1188.7800000000002,"endTime":1192.0500000000002,"body":"and all of that. So can you kind"},{"speaker":"Krystal Proffitt","startTime":1188.7800000000002,"endTime":1192.0500000000002,"body":"of explain that strategy,"},{"speaker":"Krystal Proffitt","startTime":1192.0500000000002,"endTime":1195.6799999999998,"body":"because I can imagine the people"},{"speaker":"Krystal Proffitt","startTime":1192.0500000000002,"endTime":1195.6799999999998,"body":"listening to this like my"},{"speaker":"Krystal Proffitt","startTime":1195.6799999999998,"endTime":1198.71,"body":"listeners, they're content"},{"speaker":"Krystal Proffitt","startTime":1195.6799999999998,"endTime":1198.71,"body":"creators, like at their core,"},{"speaker":"Krystal Proffitt","startTime":1198.71,"endTime":1201.71,"body":"that is their marketing funnel"},{"speaker":"Krystal Proffitt","startTime":1198.71,"endTime":1201.71,"body":"for their business. They're"},{"speaker":"Krystal Proffitt","startTime":1201.71,"endTime":1204.4699999999998,"body":"doing podcasts are doing social,"},{"speaker":"Krystal Proffitt","startTime":1201.71,"endTime":1204.4699999999998,"body":"they're doing blogs, they're"},{"speaker":"Krystal Proffitt","startTime":1204.4699999999998,"endTime":1208.6999999999998,"body":"doing email newsletters, so they"},{"speaker":"Krystal Proffitt","startTime":1204.4699999999998,"endTime":1208.6999999999998,"body":"understand the importance of"},{"speaker":"Krystal Proffitt","startTime":1208.6999999999998,"endTime":1213.29,"body":"SEO, but I can see them right"},{"speaker":"Krystal Proffitt","startTime":1208.6999999999998,"endTime":1213.29,"body":"now. They're like, well, if I'm"},{"speaker":"Krystal Proffitt","startTime":1213.29,"endTime":1216.02,"body":"going to talk about on my"},{"speaker":"Krystal Proffitt","startTime":1213.29,"endTime":1216.02,"body":"podcast, do I need to send them"},{"speaker":"Krystal Proffitt","startTime":1216.02,"endTime":1219.44,"body":"directly to Amazon? Do I need to"},{"speaker":"Krystal Proffitt","startTime":1216.02,"endTime":1219.44,"body":"send them to my website? Like,"},{"speaker":"Krystal Proffitt","startTime":1219.44,"endTime":1223.04,"body":"do you have any input on the"},{"speaker":"Krystal Proffitt","startTime":1219.44,"endTime":1223.04,"body":"strategy that they could follow"},{"speaker":"Krystal Proffitt","startTime":1223.04,"endTime":1224.21,"body":"for something like that?"},{"speaker":"Laura Meyer","startTime":1224.9,"endTime":1226.85,"body":"Absolutely. Well,"},{"speaker":"Laura Meyer","startTime":1224.9,"endTime":1226.85,"body":"so I think the first thing that"},{"speaker":"Laura Meyer","startTime":1226.85,"endTime":1231.5,"body":"clarify is an Amazon SEO"},{"speaker":"Laura Meyer","startTime":1226.85,"endTime":1231.5,"body":"strategy is very different than"},{"speaker":"Laura Meyer","startTime":1231.5,"endTime":1237.5,"body":"a Google SEO strategy. And there"},{"speaker":"Laura Meyer","startTime":1231.5,"endTime":1237.5,"body":"are of course tactics to"},{"speaker":"Laura Meyer","startTime":1237.5300000000002,"endTime":1243.9499999999998,"body":"leverage Google SEO to drive"},{"speaker":"Laura Meyer","startTime":1237.5300000000002,"endTime":1243.9499999999998,"body":"more Amazon SEO interest. So"},{"speaker":"Laura Meyer","startTime":1244.25,"endTime":1250.0100000000002,"body":"Amazon SEO is very unit sold"},{"speaker":"Laura Meyer","startTime":1244.25,"endTime":1250.0100000000002,"body":"driven, in my experience. So"},{"speaker":"Laura Meyer","startTime":1250.0100000000002,"endTime":1253.0700000000002,"body":"what that means is Amazon's"},{"speaker":"Laura Meyer","startTime":1250.0100000000002,"endTime":1253.0700000000002,"body":"algorithm tends to reward and"},{"speaker":"Laura Meyer","startTime":1253.0700000000002,"endTime":1257.0,"body":"give more visibility to not the"},{"speaker":"Laura Meyer","startTime":1253.0700000000002,"endTime":1257.0,"body":"highest revenue grossing"},{"speaker":"Laura Meyer","startTime":1257.0,"endTime":1262.37,"body":"products, but the products that"},{"speaker":"Laura Meyer","startTime":1257.0,"endTime":1262.37,"body":"move the most units, which to"},{"speaker":"Laura Meyer","startTime":1262.4,"endTime":1265.2800000000002,"body":"some brands that's actually very"},{"speaker":"Laura Meyer","startTime":1262.4,"endTime":1265.2800000000002,"body":"different than a lot of"},{"speaker":"Laura Meyer","startTime":1265.2800000000002,"endTime":1270.62,"body":"retailers, right. But Amazon"},{"speaker":"Laura Meyer","startTime":1265.2800000000002,"endTime":1270.62,"body":"wants that replenishment, build"},{"speaker":"Laura Meyer","startTime":1270.62,"endTime":1274.58,"body":"the addiction, as we've all"},{"speaker":"Laura Meyer","startTime":1270.62,"endTime":1274.58,"body":"seen, or experienced ourselves."},{"speaker":"Laura Meyer","startTime":1275.81,"endTime":1279.83,"body":"And then there's also all of a"},{"speaker":"Laura Meyer","startTime":1275.81,"endTime":1279.83,"body":"copywriting and the titles and"},{"speaker":"Laura Meyer","startTime":1279.83,"endTime":1283.46,"body":"the bullet points and things"},{"speaker":"Laura Meyer","startTime":1279.83,"endTime":1283.46,"body":"along those lines. Where"},{"speaker":"Laura Meyer","startTime":1283.4899999999998,"endTime":1286.3400000000001,"body":"everything you do on Google, in"},{"speaker":"Laura Meyer","startTime":1283.4899999999998,"endTime":1286.3400000000001,"body":"my opinion, I actually think"},{"speaker":"Laura Meyer","startTime":1286.3400000000001,"endTime":1291.1100000000001,"body":"Google SEO is a lot more"},{"speaker":"Laura Meyer","startTime":1286.3400000000001,"endTime":1291.1100000000001,"body":"challenging than Amazon. Because"},{"speaker":"Laura Meyer","startTime":1291.1100000000001,"endTime":1295.13,"body":"I just feel like there's so many"},{"speaker":"Laura Meyer","startTime":1291.1100000000001,"endTime":1295.13,"body":"more level levers that you can"},{"speaker":"Laura Meyer","startTime":1295.13,"endTime":1299.4499999999998,"body":"pull. But we are seeing"},{"speaker":"Laura Meyer","startTime":1295.13,"endTime":1299.4499999999998,"body":"something interesting right now,"},{"speaker":"Laura Meyer","startTime":1299.4499999999998,"endTime":1305.3000000000002,"body":"where external traffic seems to"},{"speaker":"Laura Meyer","startTime":1299.4499999999998,"endTime":1305.3000000000002,"body":"be weighted more heavily in"},{"speaker":"Laura Meyer","startTime":1305.3000000000002,"endTime":1310.6399999999999,"body":"Amazon's algorithm, and they're"},{"speaker":"Laura Meyer","startTime":1305.3000000000002,"endTime":1310.6399999999999,"body":"rewarding external traffic more."},{"speaker":"Laura Meyer","startTime":1310.85,"endTime":1316.31,"body":"And in fact, they even launched"},{"speaker":"Laura Meyer","startTime":1310.85,"endTime":1316.31,"body":"a program back in 20. I think it"},{"speaker":"Laura Meyer","startTime":1316.31,"endTime":1321.98,"body":"was July 21. Maybe it's a little"},{"speaker":"Laura Meyer","startTime":1316.31,"endTime":1321.98,"body":"bit later in the year, but it's"},{"speaker":"Laura Meyer","startTime":1321.98,"endTime":1326.15,"body":"called the Amazon brand referral"},{"speaker":"Laura Meyer","startTime":1321.98,"endTime":1326.15,"body":"bonus, where they'll actually"},{"speaker":"Laura Meyer","startTime":1326.15,"endTime":1331.25,"body":"send you or pay you as the"},{"speaker":"Laura Meyer","startTime":1326.15,"endTime":1331.25,"body":"business 10% For external"},{"speaker":"Laura Meyer","startTime":1331.25,"endTime":1336.6799999999998,"body":"traffic that you drive to Amazon"},{"speaker":"Laura Meyer","startTime":1331.25,"endTime":1336.6799999999998,"body":"And I'm sure that this is a"},{"speaker":"Laura Meyer","startTime":1336.6799999999998,"endTime":1341.3600000000001,"body":"tactic on their end because like"},{"speaker":"Laura Meyer","startTime":1336.6799999999998,"endTime":1341.3600000000001,"body":"every marketer right now, we're"},{"speaker":"Laura Meyer","startTime":1341.3600000000001,"endTime":1345.77,"body":"all trying to figure out how we"},{"speaker":"Laura Meyer","startTime":1341.3600000000001,"endTime":1345.77,"body":"can acquire customers"},{"speaker":"Laura Meyer","startTime":1345.77,"endTime":1350.2399999999998,"body":"profitably. And Google and"},{"speaker":"Laura Meyer","startTime":1345.77,"endTime":1350.2399999999998,"body":"Amazon have a complicated"},{"speaker":"Laura Meyer","startTime":1350.2399999999998,"endTime":1353.87,"body":"relationship. And Amazon and"},{"speaker":"Laura Meyer","startTime":1350.2399999999998,"endTime":1353.87,"body":"Facebook have a complicated"},{"speaker":"Laura Meyer","startTime":1353.87,"endTime":1358.1599999999999,"body":"relationship. Oh, yeah. So why"},{"speaker":"Laura Meyer","startTime":1353.87,"endTime":1358.1599999999999,"body":"not have the brands be the"},{"speaker":"Laura Meyer","startTime":1358.1599999999999,"endTime":1361.4899999999998,"body":"influencers of the traffic"},{"speaker":"Laura Meyer","startTime":1358.1599999999999,"endTime":1361.4899999999998,"body":"instead of Amazon going out and"},{"speaker":"Laura Meyer","startTime":1361.4899999999998,"endTime":1362.9899999999998,"body":"buying that traffic?"},{"speaker":"Krystal Proffitt","startTime":1363.7689999999998,"endTime":1367.3690000000001,"body":"So this is so"},{"speaker":"Krystal Proffitt","startTime":1363.7689999999998,"endTime":1367.3690000000001,"body":"interesting, like we I felt like"},{"speaker":"Krystal Proffitt","startTime":1367.3690000000001,"endTime":1370.489,"body":"we just opened Pandora's box,"},{"speaker":"Krystal Proffitt","startTime":1367.3690000000001,"endTime":1370.489,"body":"because like you said, it's"},{"speaker":"Krystal Proffitt","startTime":1370.489,"endTime":1375.0790000000002,"body":"like, all the giants of the"},{"speaker":"Krystal Proffitt","startTime":1370.489,"endTime":1375.0790000000002,"body":"media space, the shopping space"},{"speaker":"Krystal Proffitt","startTime":1375.0790000000002,"endTime":1379.8490000000002,"body":"consumerism, like, it all really"},{"speaker":"Krystal Proffitt","startTime":1375.0790000000002,"endTime":1379.8490000000002,"body":"comes down to being a savvy"},{"speaker":"Krystal Proffitt","startTime":1379.8490000000002,"endTime":1383.239,"body":"marketer. And that means so many"},{"speaker":"Krystal Proffitt","startTime":1379.8490000000002,"endTime":1383.239,"body":"different than I think being a"},{"speaker":"Krystal Proffitt","startTime":1383.239,"endTime":1385.969,"body":"digital marketer is a"},{"speaker":"Krystal Proffitt","startTime":1383.239,"endTime":1385.969,"body":"complicated relationship,"},{"speaker":"Krystal Proffitt","startTime":1385.969,"endTime":1390.199,"body":"because I feel like you can be"},{"speaker":"Krystal Proffitt","startTime":1385.969,"endTime":1390.199,"body":"really awesome in one very"},{"speaker":"Krystal Proffitt","startTime":1390.199,"endTime":1393.649,"body":"specific way, make maybe it's"},{"speaker":"Krystal Proffitt","startTime":1390.199,"endTime":1393.649,"body":"content creation for somebody"},{"speaker":"Krystal Proffitt","startTime":1393.649,"endTime":1396.8290000000002,"body":"that's listening to this. But"},{"speaker":"Krystal Proffitt","startTime":1393.649,"endTime":1396.8290000000002,"body":"they're, they hear SEO, and they"},{"speaker":"Krystal Proffitt","startTime":1396.8290000000002,"endTime":1400.0390000000002,"body":"want to pull their head like"},{"speaker":"Krystal Proffitt","startTime":1396.8290000000002,"endTime":1400.0390000000002,"body":"under the covers and say, I"},{"speaker":"Krystal Proffitt","startTime":1400.0390000000002,"endTime":1403.219,"body":"don't want to do it like I"},{"speaker":"Krystal Proffitt","startTime":1400.0390000000002,"endTime":1403.219,"body":"can't. It's too much. It's"},{"speaker":"Krystal Proffitt","startTime":1403.219,"endTime":1407.4189999999999,"body":"really hard. And I think that"},{"speaker":"Krystal Proffitt","startTime":1403.219,"endTime":1407.4189999999999,"body":"it's just going to continue to"},{"speaker":"Krystal Proffitt","startTime":1407.5990000000002,"endTime":1412.7289999999998,"body":"evolve and change as the world"},{"speaker":"Krystal Proffitt","startTime":1407.5990000000002,"endTime":1412.7289999999998,"body":"does. And I'm really curious to"},{"speaker":"Krystal Proffitt","startTime":1412.7289999999998,"endTime":1418.219,"body":"know, like, what do you see as"},{"speaker":"Krystal Proffitt","startTime":1412.7289999999998,"endTime":1418.219,"body":"far as Amazon trends like going"},{"speaker":"Krystal Proffitt","startTime":1418.219,"endTime":1421.879,"body":"in the future? And I don't know"},{"speaker":"Krystal Proffitt","startTime":1418.219,"endTime":1421.879,"body":"if that's really a question for"},{"speaker":"Krystal Proffitt","startTime":1422.029,"endTime":1425.4189999999999,"body":"a business owner or more from"},{"speaker":"Krystal Proffitt","startTime":1422.029,"endTime":1425.4189999999999,"body":"the consumer side? Or maybe it's"},{"speaker":"Krystal Proffitt","startTime":1425.509,"endTime":1429.2890000000002,"body":"one of the two. But do you have"},{"speaker":"Krystal Proffitt","startTime":1425.509,"endTime":1429.2890000000002,"body":"any insight on what we can kind"},{"speaker":"Krystal Proffitt","startTime":1429.2890000000002,"endTime":1432.949,"body":"of expect to see, I mean, this"},{"speaker":"Krystal Proffitt","startTime":1429.2890000000002,"endTime":1432.949,"body":"episode, like, just a"},{"speaker":"Krystal Proffitt","startTime":1432.949,"endTime":1436.879,"body":"disclaimer, we're recording this"},{"speaker":"Krystal Proffitt","startTime":1432.949,"endTime":1436.879,"body":"before the holidays. But this is"},{"speaker":"Krystal Proffitt","startTime":1436.879,"endTime":1439.7890000000002,"body":"going to be after the holidays"},{"speaker":"Krystal Proffitt","startTime":1436.879,"endTime":1439.7890000000002,"body":"whenever it goes live. So maybe"},{"speaker":"Krystal Proffitt","startTime":1439.7890000000002,"endTime":1444.319,"body":"you have some insights so that"},{"speaker":"Krystal Proffitt","startTime":1439.7890000000002,"endTime":1444.319,"body":"we can put into 2023 is holiday,"},{"speaker":"Krystal Proffitt","startTime":1444.3490000000002,"endTime":1448.1889999999999,"body":"you know, Black Friday, whatever"},{"speaker":"Krystal Proffitt","startTime":1444.3490000000002,"endTime":1448.1889999999999,"body":"shopping. But do you have any"},{"speaker":"Krystal Proffitt","startTime":1448.1889999999999,"endTime":1448.819,"body":"insights?"},{"speaker":"Laura Meyer","startTime":1449.569,"endTime":1453.1390000000001,"body":"Yeah, well, I"},{"speaker":"Laura Meyer","startTime":1449.569,"endTime":1453.1390000000001,"body":"think, to me, it's obvious, but"},{"speaker":"Laura Meyer","startTime":1453.1390000000001,"endTime":1457.6689999999999,"body":"it's probably new to a lot of"},{"speaker":"Laura Meyer","startTime":1453.1390000000001,"endTime":1457.6689999999999,"body":"your listeners, which is that"},{"speaker":"Laura Meyer","startTime":1457.6689999999999,"endTime":1462.1689999999999,"body":"Amazon is going to become a"},{"speaker":"Laura Meyer","startTime":1457.6689999999999,"endTime":1462.1689999999999,"body":"major media player as we move"},{"speaker":"Laura Meyer","startTime":1462.1689999999999,"endTime":1466.549,"body":"forward. So their media business"},{"speaker":"Laura Meyer","startTime":1462.1689999999999,"endTime":1466.549,"body":"has grown year over year, like,"},{"speaker":"Laura Meyer","startTime":1466.7890000000002,"endTime":1470.2689999999998,"body":"what their media business is"},{"speaker":"Laura Meyer","startTime":1466.7890000000002,"endTime":1470.2689999999998,"body":"today is lightyears ahead of"},{"speaker":"Laura Meyer","startTime":1470.2689999999998,"endTime":1475.219,"body":"what it was when I initially"},{"speaker":"Laura Meyer","startTime":1470.2689999999998,"endTime":1475.219,"body":"worked there back in 2015. And"},{"speaker":"Laura Meyer","startTime":1475.2489999999998,"endTime":1478.429,"body":"it's interesting because you"},{"speaker":"Laura Meyer","startTime":1475.2489999999998,"endTime":1478.429,"body":"don't actually think of Amazon"},{"speaker":"Laura Meyer","startTime":1478.429,"endTime":1483.2890000000002,"body":"competing directly for the ad"},{"speaker":"Laura Meyer","startTime":1478.429,"endTime":1483.2890000000002,"body":"dollars that Google and Facebook"},{"speaker":"Laura Meyer","startTime":1483.319,"endTime":1488.629,"body":"are competing for. But now they"},{"speaker":"Laura Meyer","startTime":1483.319,"endTime":1488.629,"body":"are. And now there's even upper"},{"speaker":"Laura Meyer","startTime":1488.629,"endTime":1493.159,"body":"funnel marketing opportunities,"},{"speaker":"Laura Meyer","startTime":1488.629,"endTime":1493.159,"body":"meaning now that Amazon is more"},{"speaker":"Laura Meyer","startTime":1493.159,"endTime":1496.3090000000002,"body":"into the streaming channels,"},{"speaker":"Laura Meyer","startTime":1493.159,"endTime":1496.3090000000002,"body":"they have the relationship with"},{"speaker":"Laura Meyer","startTime":1496.3090000000002,"endTime":1499.7890000000002,"body":"the NFL, I forget how many"},{"speaker":"Laura Meyer","startTime":1496.3090000000002,"endTime":1499.7890000000002,"body":"billions or hundreds of millions"},{"speaker":"Laura Meyer","startTime":1499.7890000000002,"endTime":1503.029,"body":"of dollars they paid for that"},{"speaker":"Laura Meyer","startTime":1499.7890000000002,"endTime":1503.029,"body":"Thursday night football deal."},{"speaker":"Laura Meyer","startTime":1503.299,"endTime":1508.279,"body":"But like one of my predictions"},{"speaker":"Laura Meyer","startTime":1503.299,"endTime":1508.279,"body":"is that as Amazon becomes more"},{"speaker":"Laura Meyer","startTime":1508.279,"endTime":1514.009,"body":"dominant, as a media player, I"},{"speaker":"Laura Meyer","startTime":1508.279,"endTime":1514.009,"body":"think maybe one day you'll even"},{"speaker":"Laura Meyer","startTime":1514.009,"endTime":1518.839,"body":"be able to buy a Superbowl ad"},{"speaker":"Laura Meyer","startTime":1514.009,"endTime":1518.839,"body":"through Amazon's media network."},{"speaker":"Laura Meyer","startTime":1519.199,"endTime":1525.319,"body":"And the reason why Amazon has"},{"speaker":"Laura Meyer","startTime":1519.199,"endTime":1525.319,"body":"the power to be such a leader"},{"speaker":"Laura Meyer","startTime":1525.319,"endTime":1530.5390000000002,"body":"here is that they have so much"},{"speaker":"Laura Meyer","startTime":1525.319,"endTime":1530.5390000000002,"body":"data on us in terms of our"},{"speaker":"Laura Meyer","startTime":1530.5390000000002,"endTime":1534.9789999999998,"body":"shopping habits. In terms of the"},{"speaker":"Laura Meyer","startTime":1530.5390000000002,"endTime":1534.9789999999998,"body":"address, the deliveries are"},{"speaker":"Laura Meyer","startTime":1534.9789999999998,"endTime":1540.1390000000001,"body":"going to like there's so much"},{"speaker":"Laura Meyer","startTime":1534.9789999999998,"endTime":1540.1390000000001,"body":"where Google obviously knows"},{"speaker":"Laura Meyer","startTime":1540.1390000000001,"endTime":1543.409,"body":"what you're searching, Amazon"},{"speaker":"Laura Meyer","startTime":1540.1390000000001,"endTime":1543.409,"body":"knows what you're buying, which"},{"speaker":"Laura Meyer","startTime":1543.409,"endTime":1547.429,"body":"is way more transactional. And"},{"speaker":"Laura Meyer","startTime":1543.409,"endTime":1547.429,"body":"Facebook, you know, they were"},{"speaker":"Laura Meyer","startTime":1547.429,"endTime":1551.299,"body":"able to do a lot of cookie"},{"speaker":"Laura Meyer","startTime":1547.429,"endTime":1551.299,"body":"tracking as well and building"},{"speaker":"Laura Meyer","startTime":1551.299,"endTime":1556.129,"body":"really effective audience look"},{"speaker":"Laura Meyer","startTime":1551.299,"endTime":1556.129,"body":"alike segments. But what Amazon"},{"speaker":"Laura Meyer","startTime":1556.129,"endTime":1561.379,"body":"has to offer, I think it's just"},{"speaker":"Laura Meyer","startTime":1556.129,"endTime":1561.379,"body":"so much more data rich, and will"},{"speaker":"Laura Meyer","startTime":1561.379,"endTime":1567.4389999999999,"body":"continue to be able to provide"},{"speaker":"Laura Meyer","startTime":1561.379,"endTime":1567.4389999999999,"body":"very targeted messaging for"},{"speaker":"Laura Meyer","startTime":1567.4389999999999,"endTime":1573.5590000000002,"body":"brands. So I think that's one"},{"speaker":"Laura Meyer","startTime":1567.4389999999999,"endTime":1573.5590000000002,"body":"prediction that is already"},{"speaker":"Laura Meyer","startTime":1573.5590000000002,"endTime":1578.0590000000002,"body":"showing face that it's going to"},{"speaker":"Laura Meyer","startTime":1573.5590000000002,"endTime":1578.0590000000002,"body":"occur. But you know, the thing"},{"speaker":"Laura Meyer","startTime":1578.0590000000002,"endTime":1582.259,"body":"is Meadows definitely in"},{"speaker":"Laura Meyer","startTime":1578.0590000000002,"endTime":1582.259,"body":"trouble. That's no secret. I"},{"speaker":"Laura Meyer","startTime":1582.259,"endTime":1586.0990000000002,"body":"don't think it's unlikely that"},{"speaker":"Laura Meyer","startTime":1582.259,"endTime":1586.0990000000002,"body":"Amazon could surpass Meadows"},{"speaker":"Laura Meyer","startTime":1586.0990000000002,"endTime":1590.179,"body":"media business if they don't get"},{"speaker":"Laura Meyer","startTime":1586.0990000000002,"endTime":1590.179,"body":"their act in order to be honest."},{"speaker":"Laura Meyer","startTime":1591.1689999999999,"endTime":1594.8290000000002,"body":"The other big thing that's"},{"speaker":"Laura Meyer","startTime":1591.1689999999999,"endTime":1594.8290000000002,"body":"happening and this has also been"},{"speaker":"Laura Meyer","startTime":1594.859,"endTime":1600.469,"body":"a trend for years, but it's"},{"speaker":"Laura Meyer","startTime":1594.859,"endTime":1600.469,"body":"becoming even more evident is"},{"speaker":"Laura Meyer","startTime":1600.739,"endTime":1607.069,"body":"when Amazon launched as a retail"},{"speaker":"Laura Meyer","startTime":1600.739,"endTime":1607.069,"body":"or E commerce business. They"},{"speaker":"Laura Meyer","startTime":1607.0990000000002,"endTime":1610.0990000000002,"body":"were buying inventory wholesale."},{"speaker":"Laura Meyer","startTime":1607.0990000000002,"endTime":1610.0990000000002,"body":"So they took a vendor"},{"speaker":"Laura Meyer","startTime":1610.0990000000002,"endTime":1615.529,"body":"relationship. And in the last"},{"speaker":"Laura Meyer","startTime":1610.0990000000002,"endTime":1615.529,"body":"five years, the marketplace"},{"speaker":"Laura Meyer","startTime":1615.529,"endTime":1619.9989999999998,"body":"business model has become more"},{"speaker":"Laura Meyer","startTime":1615.529,"endTime":1619.9989999999998,"body":"and more dominant. And the"},{"speaker":"Laura Meyer","startTime":1619.9989999999998,"endTime":1624.949,"body":"reason this is really cool is it"},{"speaker":"Laura Meyer","startTime":1619.9989999999998,"endTime":1624.949,"body":"allows smaller businesses the"},{"speaker":"Laura Meyer","startTime":1624.949,"endTime":1630.649,"body":"same opportunity as a vendor"},{"speaker":"Laura Meyer","startTime":1624.949,"endTime":1630.649,"body":"like one of the big hurdles for"},{"speaker":"Laura Meyer","startTime":1630.649,"endTime":1635.2689999999998,"body":"businesses that want to get into"},{"speaker":"Laura Meyer","startTime":1630.649,"endTime":1635.2689999999998,"body":"Target or Ulta or Sephora rot is"},{"speaker":"Laura Meyer","startTime":1635.2689999999998,"endTime":1638.8690000000001,"body":"that wholesale dynamic where you"},{"speaker":"Laura Meyer","startTime":1635.2689999999998,"endTime":1638.8690000000001,"body":"spend all this time and money"},{"speaker":"Laura Meyer","startTime":1638.899,"endTime":1643.969,"body":"pitching your product sending"},{"speaker":"Laura Meyer","startTime":1638.899,"endTime":1643.969,"body":"samples, and nothing. Amazon"},{"speaker":"Laura Meyer","startTime":1643.969,"endTime":1647.779,"body":"from a third party marketplace,"},{"speaker":"Laura Meyer","startTime":1643.969,"endTime":1647.779,"body":"you are in full control. It's"},{"speaker":"Laura Meyer","startTime":1647.779,"endTime":1652.879,"body":"essentially the DTC model, but"},{"speaker":"Laura Meyer","startTime":1647.779,"endTime":1652.879,"body":"with an existing audience, and"},{"speaker":"Laura Meyer","startTime":1652.879,"endTime":1658.0390000000002,"body":"that is so powerful in itself."},{"speaker":"Laura Meyer","startTime":1652.879,"endTime":1658.0390000000002,"body":"So I actually foreseen the"},{"speaker":"Laura Meyer","startTime":1658.0390000000002,"endTime":1662.839,"body":"vendor side of Amazon's business"},{"speaker":"Laura Meyer","startTime":1658.0390000000002,"endTime":1662.839,"body":"continuing to shrink in terms of"},{"speaker":"Laura Meyer","startTime":1662.839,"endTime":1667.069,"body":"the number of businesses working"},{"speaker":"Laura Meyer","startTime":1662.839,"endTime":1667.069,"body":"with vendor, and more and more"},{"speaker":"Laura Meyer","startTime":1667.069,"endTime":1670.3690000000001,"body":"businesses moving to the"},{"speaker":"Laura Meyer","startTime":1667.069,"endTime":1670.3690000000001,"body":"marketplace, or what's called"},{"speaker":"Laura Meyer","startTime":1670.3690000000001,"endTime":1676.6390000000001,"body":"seller central business model."},{"speaker":"Laura Meyer","startTime":1670.3690000000001,"endTime":1676.6390000000001,"body":"Okay, I have I have. Yeah, go"},{"speaker":"Laura Meyer","startTime":1676.6390000000001,"endTime":1680.2089999999998,"body":"ahead. Go ahead, go. Well, I"},{"speaker":"Laura Meyer","startTime":1676.6390000000001,"endTime":1680.2089999999998,"body":"think the other third prediction"},{"speaker":"Laura Meyer","startTime":1680.5990000000002,"endTime":1685.159,"body":"is that Amazon is, they've"},{"speaker":"Laura Meyer","startTime":1680.5990000000002,"endTime":1685.159,"body":"always been a huge logistics"},{"speaker":"Laura Meyer","startTime":1685.159,"endTime":1689.0590000000002,"body":"player for their own channel."},{"speaker":"Laura Meyer","startTime":1685.159,"endTime":1689.0590000000002,"body":"But now they're really like"},{"speaker":"Laura Meyer","startTime":1689.0590000000002,"endTime":1691.7890000000002,"body":"three pls. If you're a small"},{"speaker":"Laura Meyer","startTime":1689.0590000000002,"endTime":1691.7890000000002,"body":"business, and you've tried to"},{"speaker":"Laura Meyer","startTime":1691.7890000000002,"endTime":1695.779,"body":"work with a three PL in the last"},{"speaker":"Laura Meyer","startTime":1691.7890000000002,"endTime":1695.779,"body":"two years, there are not a lot"},{"speaker":"Laura Meyer","startTime":1695.779,"endTime":1696.799,"body":"of good three peels"},{"speaker":"Krystal Proffitt","startTime":1696.83,"endTime":1698.69,"body":"out there. So"},{"speaker":"Krystal Proffitt","startTime":1696.83,"endTime":1698.69,"body":"it's fine. But that is real"},{"speaker":"Krystal Proffitt","startTime":1698.69,"endTime":1699.5300000000002,"body":"fast. So somebody,"},{"speaker":"Laura Meyer","startTime":1700.52,"endTime":1704.9299999999998,"body":"a third party"},{"speaker":"Laura Meyer","startTime":1700.52,"endTime":1704.9299999999998,"body":"logistics partner. So when you"},{"speaker":"Laura Meyer","startTime":1704.9299999999998,"endTime":1708.4699999999998,"body":"sell things online, you need a"},{"speaker":"Laura Meyer","startTime":1704.9299999999998,"endTime":1708.4699999999998,"body":"warehouse to pick pack and ship"},{"speaker":"Laura Meyer","startTime":1708.4699999999998,"endTime":1713.81,"body":"your product out. And Prime"},{"speaker":"Laura Meyer","startTime":1708.4699999999998,"endTime":1713.81,"body":"Amazon Prime, what made them so"},{"speaker":"Laura Meyer","startTime":1713.81,"endTime":1717.56,"body":"successful is the two day"},{"speaker":"Laura Meyer","startTime":1713.81,"endTime":1717.56,"body":"shipping. Their infrastructure"},{"speaker":"Laura Meyer","startTime":1717.56,"endTime":1722.12,"body":"for logistics, is world class."},{"speaker":"Laura Meyer","startTime":1717.56,"endTime":1722.12,"body":"In fact, it's probably out of"},{"speaker":"Laura Meyer","startTime":1722.12,"endTime":1726.5300000000002,"body":"this world, like how"},{"speaker":"Laura Meyer","startTime":1722.12,"endTime":1726.5300000000002,"body":"sophisticated it is. And the"},{"speaker":"Laura Meyer","startTime":1726.5300000000002,"endTime":1731.6599999999999,"body":"average 3.3 pl is not on their"},{"speaker":"Laura Meyer","startTime":1726.5300000000002,"endTime":1731.6599999999999,"body":"level. And once again, like I"},{"speaker":"Laura Meyer","startTime":1731.6599999999999,"endTime":1735.44,"body":"sympathize for a lot of the"},{"speaker":"Laura Meyer","startTime":1731.6599999999999,"endTime":1735.44,"body":"three pls because I think that"},{"speaker":"Laura Meyer","startTime":1735.4699999999998,"endTime":1740.1799999999998,"body":"they had struggle staffing their"},{"speaker":"Laura Meyer","startTime":1735.4699999999998,"endTime":1740.1799999999998,"body":"warehouses the last few years"},{"speaker":"Laura Meyer","startTime":1740.1799999999998,"endTime":1744.71,"body":"because of COVID. Because of the"},{"speaker":"Laura Meyer","startTime":1740.1799999999998,"endTime":1744.71,"body":"just boom, that happened in E"},{"speaker":"Laura Meyer","startTime":1744.71,"endTime":1749.7199999999998,"body":"comm. But a lot of three fields"},{"speaker":"Laura Meyer","startTime":1744.71,"endTime":1749.7199999999998,"body":"can be really unreliable. So if"},{"speaker":"Laura Meyer","startTime":1749.7199999999998,"endTime":1752.9899999999998,"body":"anyone knows of good three"},{"speaker":"Laura Meyer","startTime":1749.7199999999998,"endTime":1752.9899999999998,"body":"peels, I'm all yours because I"},{"speaker":"Laura Meyer","startTime":1752.9899999999998,"endTime":1757.04,"body":"get asked this a lot. And I get"},{"speaker":"Laura Meyer","startTime":1752.9899999999998,"endTime":1757.04,"body":"like years ago, I gave"},{"speaker":"Laura Meyer","startTime":1757.04,"endTime":1760.04,"body":"recommendations to a three PL"},{"speaker":"Laura Meyer","startTime":1757.04,"endTime":1760.04,"body":"and it hit me in the butt,"},{"speaker":"Laura Meyer","startTime":1760.2199999999998,"endTime":1762.44,"body":"because they didn't get"},{"speaker":"Laura Meyer","startTime":1760.2199999999998,"endTime":1762.44,"body":"inventory out and they ended up"},{"speaker":"Laura Meyer","startTime":1762.44,"endTime":1765.8899999999999,"body":"losing the client. So maybe I'm"},{"speaker":"Laura Meyer","startTime":1762.44,"endTime":1765.8899999999999,"body":"just a little extra salty from"},{"speaker":"Laura Meyer","startTime":1765.8899999999999,"endTime":1770.69,"body":"that. But I think that they'll"},{"speaker":"Laura Meyer","startTime":1765.8899999999999,"endTime":1770.69,"body":"continue to be a huge logistics"},{"speaker":"Laura Meyer","startTime":1770.69,"endTime":1775.2800000000002,"body":"partner, not only for Amazon"},{"speaker":"Laura Meyer","startTime":1770.69,"endTime":1775.2800000000002,"body":"orders, but for a lot of online"},{"speaker":"Laura Meyer","startTime":1775.2800000000002,"endTime":1776.6599999999999,"body":"orders overall."},{"speaker":"Krystal Proffitt","startTime":1777.1100000000001,"endTime":1781.1,"body":"Yeah, oh my"},{"speaker":"Krystal Proffitt","startTime":1777.1100000000001,"endTime":1781.1,"body":"gosh, like I, I love the talk of"},{"speaker":"Krystal Proffitt","startTime":1781.13,"endTime":1785.6599999999999,"body":"kind of where it's been, where"},{"speaker":"Krystal Proffitt","startTime":1781.13,"endTime":1785.6599999999999,"body":"we're going like the present"},{"speaker":"Krystal Proffitt","startTime":1785.6599999999999,"endTime":1789.5900000000001,"body":"day, but also the future like"},{"speaker":"Krystal Proffitt","startTime":1785.6599999999999,"endTime":1789.5900000000001,"body":"it's, it's almost like future"},{"speaker":"Krystal Proffitt","startTime":1789.5900000000001,"endTime":1793.1599999999999,"body":"pacing us for what we need to"},{"speaker":"Krystal Proffitt","startTime":1789.5900000000001,"endTime":1793.1599999999999,"body":"pay attention to. Because I know"},{"speaker":"Krystal Proffitt","startTime":1793.1599999999999,"endTime":1795.8600000000001,"body":"that there's a lot of people"},{"speaker":"Krystal Proffitt","startTime":1793.1599999999999,"endTime":1795.8600000000001,"body":"listening right now, it's the"},{"speaker":"Krystal Proffitt","startTime":1795.8600000000001,"endTime":1798.71,"body":"beginning of the year, and"},{"speaker":"Krystal Proffitt","startTime":1795.8600000000001,"endTime":1798.71,"body":"they're thinking about, okay, I"},{"speaker":"Krystal Proffitt","startTime":1798.71,"endTime":1801.8600000000001,"body":"really want to do something big"},{"speaker":"Krystal Proffitt","startTime":1798.71,"endTime":1801.8600000000001,"body":"in my business. And I know that"},{"speaker":"Krystal Proffitt","startTime":1801.8600000000001,"endTime":1807.1999999999998,"body":"there's a lot of people that are"},{"speaker":"Krystal Proffitt","startTime":1801.8600000000001,"endTime":1807.1999999999998,"body":"really focusing on like, How can"},{"speaker":"Krystal Proffitt","startTime":1807.1999999999998,"endTime":1810.4099999999999,"body":"I take my business to the next"},{"speaker":"Krystal Proffitt","startTime":1807.1999999999998,"endTime":1810.4099999999999,"body":"level? And what does that look"},{"speaker":"Krystal Proffitt","startTime":1810.4099999999999,"endTime":1814.46,"body":"like? And I feel like Amazon is"},{"speaker":"Krystal Proffitt","startTime":1810.4099999999999,"endTime":1814.46,"body":"one of those things, because so"},{"speaker":"Krystal Proffitt","startTime":1814.46,"endTime":1817.0700000000002,"body":"many of us are in the digital"},{"speaker":"Krystal Proffitt","startTime":1814.46,"endTime":1817.0700000000002,"body":"space, like we got into this"},{"speaker":"Krystal Proffitt","startTime":1817.0700000000002,"endTime":1819.7399999999998,"body":"because we're like, I don't have"},{"speaker":"Krystal Proffitt","startTime":1817.0700000000002,"endTime":1819.7399999999998,"body":"to have inventory, I can have"},{"speaker":"Krystal Proffitt","startTime":1819.7399999999998,"endTime":1823.13,"body":"products that are purely"},{"speaker":"Krystal Proffitt","startTime":1819.7399999999998,"endTime":1823.13,"body":"digital. And so if somebody's"},{"speaker":"Krystal Proffitt","startTime":1823.13,"endTime":1827.3600000000001,"body":"listening to this right now, and"},{"speaker":"Krystal Proffitt","startTime":1823.13,"endTime":1827.3600000000001,"body":"they're thinking, I might want"},{"speaker":"Krystal Proffitt","startTime":1827.3600000000001,"endTime":1832.67,"body":"to try this, but I'm also scared"},{"speaker":"Krystal Proffitt","startTime":1827.3600000000001,"endTime":1832.67,"body":"to invest a tenant inventory,"},{"speaker":"Krystal Proffitt","startTime":1832.67,"endTime":1835.5500000000002,"body":"just like what you were saying,"},{"speaker":"Krystal Proffitt","startTime":1832.67,"endTime":1835.5500000000002,"body":"like they have this like, I"},{"speaker":"Krystal Proffitt","startTime":1835.5500000000002,"endTime":1838.2800000000002,"body":"don't know how to forecast this."},{"speaker":"Krystal Proffitt","startTime":1835.5500000000002,"endTime":1838.2800000000002,"body":"They've never had any sort of"},{"speaker":"Krystal Proffitt","startTime":1838.2800000000002,"endTime":1840.7399999999998,"body":"retail, they've never had a"},{"speaker":"Krystal Proffitt","startTime":1838.2800000000002,"endTime":1840.7399999999998,"body":"storefront. They've never done"},{"speaker":"Krystal Proffitt","startTime":1840.7399999999998,"endTime":1845.8400000000001,"body":"brick and mortar, like, Do you"},{"speaker":"Krystal Proffitt","startTime":1840.7399999999998,"endTime":1845.8400000000001,"body":"have any advice for them? And"},{"speaker":"Krystal Proffitt","startTime":1845.87,"endTime":1851.3600000000001,"body":"how to approach it without"},{"speaker":"Krystal Proffitt","startTime":1845.87,"endTime":1851.3600000000001,"body":"totally coming up? Like, I mean,"},{"speaker":"Krystal Proffitt","startTime":1851.54,"endTime":1854.27,"body":"without wasting at all? Like, I"},{"speaker":"Krystal Proffitt","startTime":1851.54,"endTime":1854.27,"body":"know that sounds silly, because"},{"speaker":"Krystal Proffitt","startTime":1854.27,"endTime":1857.15,"body":"hopefully you're re listening,"},{"speaker":"Krystal Proffitt","startTime":1854.27,"endTime":1857.15,"body":"you know, better, you know"},{"speaker":"Krystal Proffitt","startTime":1857.15,"endTime":1859.94,"body":"better, you know what a safe"},{"speaker":"Krystal Proffitt","startTime":1857.15,"endTime":1859.94,"body":"investment is for you. But I'm"},{"speaker":"Krystal Proffitt","startTime":1859.94,"endTime":1863.4499999999998,"body":"just curious if I were coming to"},{"speaker":"Krystal Proffitt","startTime":1859.94,"endTime":1863.4499999999998,"body":"you, Laura. And I'm like Laura,"},{"speaker":"Krystal Proffitt","startTime":1863.5700000000002,"endTime":1867.0500000000002,"body":"I want to get an Amazon. And"},{"speaker":"Krystal Proffitt","startTime":1863.5700000000002,"endTime":1867.0500000000002,"body":"I've got like $20,000 that I"},{"speaker":"Krystal Proffitt","startTime":1867.0500000000002,"endTime":1870.1999999999998,"body":"want to invest in, I want to"},{"speaker":"Krystal Proffitt","startTime":1867.0500000000002,"endTime":1870.1999999999998,"body":"find a really good product. What"},{"speaker":"Krystal Proffitt","startTime":1870.1999999999998,"endTime":1870.8600000000001,"body":"would you say?"},{"speaker":"Laura Meyer","startTime":1871.4,"endTime":1873.9499999999998,"body":"Well, I think the"},{"speaker":"Laura Meyer","startTime":1871.4,"endTime":1873.9499999999998,"body":"first thing is I always like to"},{"speaker":"Laura Meyer","startTime":1873.9499999999998,"endTime":1879.3200000000002,"body":"take a step back, right? And ask"},{"speaker":"Laura Meyer","startTime":1873.9499999999998,"endTime":1879.3200000000002,"body":"like, what are the goals for"},{"speaker":"Laura Meyer","startTime":1879.3200000000002,"endTime":1882.98,"body":"your business in the next three"},{"speaker":"Laura Meyer","startTime":1879.3200000000002,"endTime":1882.98,"body":"years? And is launching on"},{"speaker":"Laura Meyer","startTime":1882.98,"endTime":1889.1,"body":"Amazon aligned with those goals?"},{"speaker":"Laura Meyer","startTime":1882.98,"endTime":1889.1,"body":"Or is it a shiny object? Because"},{"speaker":"Laura Meyer","startTime":1889.13,"endTime":1893.87,"body":"as entrepreneurs and I am guilty"},{"speaker":"Laura Meyer","startTime":1889.13,"endTime":1893.87,"body":"of this times over, right, we"},{"speaker":"Laura Meyer","startTime":1893.87,"endTime":1898.52,"body":"see shiny things, we see things"},{"speaker":"Laura Meyer","startTime":1893.87,"endTime":1898.52,"body":"that generate revenue, and we go"},{"speaker":"Laura Meyer","startTime":1898.52,"endTime":1902.6599999999999,"body":"after them, but maybe it's not"},{"speaker":"Laura Meyer","startTime":1898.52,"endTime":1902.6599999999999,"body":"the right decision for our"},{"speaker":"Laura Meyer","startTime":1902.6599999999999,"endTime":1906.23,"body":"business model. So I think"},{"speaker":"Laura Meyer","startTime":1902.6599999999999,"endTime":1906.23,"body":"that's the first thing is if you"},{"speaker":"Laura Meyer","startTime":1906.23,"endTime":1909.5300000000002,"body":"aren't in inventory business,"},{"speaker":"Laura Meyer","startTime":1906.23,"endTime":1909.5300000000002,"body":"but you want to become one,"},{"speaker":"Laura Meyer","startTime":1909.8899999999999,"endTime":1915.92,"body":"making sure that it aligns with"},{"speaker":"Laura Meyer","startTime":1909.8899999999999,"endTime":1915.92,"body":"your business model. And I think"},{"speaker":"Laura Meyer","startTime":1916.31,"endTime":1920.5100000000002,"body":"like a great example of a"},{"speaker":"Laura Meyer","startTime":1916.31,"endTime":1920.5100000000002,"body":"business that has done this and"},{"speaker":"Laura Meyer","startTime":1920.7800000000002,"endTime":1925.13,"body":"I guess disclosure I'm a like a"},{"speaker":"Laura Meyer","startTime":1920.7800000000002,"endTime":1925.13,"body":"small angel investment in them"},{"speaker":"Laura Meyer","startTime":1925.4899999999998,"endTime":1929.9899999999998,"body":"is a beauty brand that launched"},{"speaker":"Laura Meyer","startTime":1925.4899999999998,"endTime":1929.9899999999998,"body":"earlier this year called Dior"},{"speaker":"Laura Meyer","startTime":1930.5,"endTime":1935.5100000000002,"body":"and they were a media and"},{"speaker":"Laura Meyer","startTime":1930.5,"endTime":1935.5100000000002,"body":"content company for several"},{"speaker":"Laura Meyer","startTime":1935.5100000000002,"endTime":1939.17,"body":"years. So they built this loyal"},{"speaker":"Laura Meyer","startTime":1935.5100000000002,"endTime":1939.17,"body":"audience, they had this"},{"speaker":"Laura Meyer","startTime":1939.17,"endTime":1942.1399999999999,"body":"following. And by the way, this"},{"speaker":"Laura Meyer","startTime":1939.17,"endTime":1942.1399999999999,"body":"is also what glossier did, too."},{"speaker":"Laura Meyer","startTime":1942.56,"endTime":1947.15,"body":"And then they introduced"},{"speaker":"Laura Meyer","startTime":1942.56,"endTime":1947.15,"body":"products, but they made that"},{"speaker":"Laura Meyer","startTime":1947.15,"endTime":1950.6599999999999,"body":"commitment, they overhauled the"},{"speaker":"Laura Meyer","startTime":1947.15,"endTime":1950.6599999999999,"body":"website, like they really leaned"},{"speaker":"Laura Meyer","startTime":1950.6599999999999,"endTime":1956.12,"body":"into it. My advice is, if you"},{"speaker":"Laura Meyer","startTime":1950.6599999999999,"endTime":1956.12,"body":"aren't ready to really lean into"},{"speaker":"Laura Meyer","startTime":1956.12,"endTime":1962.2399999999998,"body":"it, and have it be your big"},{"speaker":"Laura Meyer","startTime":1956.12,"endTime":1962.2399999999998,"body":"growth opportunity, or one of"},{"speaker":"Laura Meyer","startTime":1962.2399999999998,"endTime":1965.7800000000002,"body":"your growth pillars, I always"},{"speaker":"Laura Meyer","startTime":1962.2399999999998,"endTime":1965.7800000000002,"body":"like to think of how to be"},{"speaker":"Laura Meyer","startTime":1965.81,"endTime":1971.0,"body":"between one and three growth"},{"speaker":"Laura Meyer","startTime":1965.81,"endTime":1971.0,"body":"pillars that you foster. That"},{"speaker":"Laura Meyer","startTime":1971.0,"endTime":1975.71,"body":"don't do it, right. But if you"},{"speaker":"Laura Meyer","startTime":1971.0,"endTime":1975.71,"body":"want to make that leap, one, if"},{"speaker":"Laura Meyer","startTime":1975.71,"endTime":1978.1399999999999,"body":"you have this audience that"},{"speaker":"Laura Meyer","startTime":1975.71,"endTime":1978.1399999999999,"body":"you've harnessed through your"},{"speaker":"Laura Meyer","startTime":1978.1399999999999,"endTime":1982.6399999999999,"body":"content, you want to make sure"},{"speaker":"Laura Meyer","startTime":1978.1399999999999,"endTime":1982.6399999999999,"body":"that it's going to be a product"},{"speaker":"Laura Meyer","startTime":1982.6399999999999,"endTime":1985.52,"body":"that will appeal to that"},{"speaker":"Laura Meyer","startTime":1982.6399999999999,"endTime":1985.52,"body":"existing audience. Otherwise,"},{"speaker":"Laura Meyer","startTime":1985.94,"endTime":1992.3600000000001,"body":"you might as well just start a"},{"speaker":"Laura Meyer","startTime":1985.94,"endTime":1992.3600000000001,"body":"second entity and do that. And"},{"speaker":"Laura Meyer","startTime":1992.3600000000001,"endTime":1997.52,"body":"then finding a good manufacturer"},{"speaker":"Laura Meyer","startTime":1992.3600000000001,"endTime":1997.52,"body":"is not easy, you may have the"},{"speaker":"Laura Meyer","startTime":1997.52,"endTime":2001.9899999999998,"body":"best idea in the world. But if"},{"speaker":"Laura Meyer","startTime":1997.52,"endTime":2001.9899999999998,"body":"you can't find the right"},{"speaker":"Laura Meyer","startTime":2001.9899999999998,"endTime":2006.85,"body":"manufacturing partner, it will"},{"speaker":"Laura Meyer","startTime":2001.9899999999998,"endTime":2006.85,"body":"be really challenging. And with"},{"speaker":"Laura Meyer","startTime":2006.9099999999999,"endTime":2011.3200000000002,"body":"the example you gave of a"},{"speaker":"Laura Meyer","startTime":2006.9099999999999,"endTime":2011.3200000000002,"body":"$20,000 investment, that right"},{"speaker":"Laura Meyer","startTime":2011.3200000000002,"endTime":2014.56,"body":"there is going to limit your"},{"speaker":"Laura Meyer","startTime":2011.3200000000002,"endTime":2014.56,"body":"pool of what manufacturers will"},{"speaker":"Laura Meyer","startTime":2014.56,"endTime":2019.75,"body":"take you on. Yeah, and I've done"},{"speaker":"Laura Meyer","startTime":2014.56,"endTime":2019.75,"body":"some negotiations with"},{"speaker":"Laura Meyer","startTime":2019.75,"endTime":2025.15,"body":"manufacturing, I do have my own"},{"speaker":"Laura Meyer","startTime":2019.75,"endTime":2025.15,"body":"men's undershirt business that"},{"speaker":"Laura Meyer","startTime":2025.15,"endTime":2030.5500000000002,"body":"I've run for five years now. But"},{"speaker":"Laura Meyer","startTime":2025.15,"endTime":2030.5500000000002,"body":"when you work with"},{"speaker":"Laura Meyer","startTime":2030.5500000000002,"endTime":2034.7800000000002,"body":"manufacturers, it's a mutual"},{"speaker":"Laura Meyer","startTime":2030.5500000000002,"endTime":2034.7800000000002,"body":"interview. It's not just you"},{"speaker":"Laura Meyer","startTime":2034.7800000000002,"endTime":2038.56,"body":"vetting them, they're also"},{"speaker":"Laura Meyer","startTime":2034.7800000000002,"endTime":2038.56,"body":"betting you and if, as a small"},{"speaker":"Laura Meyer","startTime":2038.56,"endTime":2042.31,"body":"business, they're willing to"},{"speaker":"Laura Meyer","startTime":2038.56,"endTime":2042.31,"body":"take the risk. And in the last"},{"speaker":"Laura Meyer","startTime":2042.31,"endTime":2045.04,"body":"two years, it's been really"},{"speaker":"Laura Meyer","startTime":2042.31,"endTime":2045.04,"body":"challenging for smaller"},{"speaker":"Laura Meyer","startTime":2045.04,"endTime":2049.81,"body":"businesses to find good"},{"speaker":"Laura Meyer","startTime":2045.04,"endTime":2049.81,"body":"manufacturers, because they were"},{"speaker":"Laura Meyer","startTime":2049.81,"endTime":2052.3,"body":"so overwhelmed, because a lot of"},{"speaker":"Laura Meyer","startTime":2049.81,"endTime":2052.3,"body":"manufacturing moved from"},{"speaker":"Laura Meyer","startTime":2052.3,"endTime":2056.38,"body":"overseas to domestic, right."},{"speaker":"Laura Meyer","startTime":2052.3,"endTime":2056.38,"body":"Yeah. So I think that's a big"},{"speaker":"Laura Meyer","startTime":2056.38,"endTime":2060.97,"body":"thing. And you know, if"},{"speaker":"Laura Meyer","startTime":2056.38,"endTime":2060.97,"body":"possible, like, really try and"},{"speaker":"Laura Meyer","startTime":2060.97,"endTime":2065.05,"body":"avoid buying just like generic"},{"speaker":"Laura Meyer","startTime":2060.97,"endTime":2065.05,"body":"things off of Alibaba,"},{"speaker":"Laura Meyer","startTime":2065.05,"endTime":2068.62,"body":"repackaging it, you can do it,"},{"speaker":"Laura Meyer","startTime":2065.05,"endTime":2068.62,"body":"if you have a loyal audience,"},{"speaker":"Laura Meyer","startTime":2068.65,"endTime":2071.77,"body":"you can maybe make some quick"},{"speaker":"Laura Meyer","startTime":2068.65,"endTime":2071.77,"body":"cash on it, sell it on Etsy,"},{"speaker":"Laura Meyer","startTime":2071.77,"endTime":2076.93,"body":"whatever. But that's not in"},{"speaker":"Laura Meyer","startTime":2071.77,"endTime":2076.93,"body":"general going to be a scalable"},{"speaker":"Laura Meyer","startTime":2076.93,"endTime":2079.54,"body":"product, or like I would I"},{"speaker":"Laura Meyer","startTime":2076.93,"endTime":2079.54,"body":"talked about earlier, like a"},{"speaker":"Laura Meyer","startTime":2079.54,"endTime":2083.17,"body":"product that really has"},{"speaker":"Laura Meyer","startTime":2079.54,"endTime":2083.17,"body":"differentiating value."},{"speaker":"Krystal Proffitt","startTime":2084.009,"endTime":2086.949,"body":"Yeah. Oh, my"},{"speaker":"Krystal Proffitt","startTime":2084.009,"endTime":2086.949,"body":"gosh, like you just you have so"},{"speaker":"Krystal Proffitt","startTime":2086.949,"endTime":2089.769,"body":"much like you're a wealth of"},{"speaker":"Krystal Proffitt","startTime":2086.949,"endTime":2089.769,"body":"knowledge about this. And I like"},{"speaker":"Krystal Proffitt","startTime":2089.769,"endTime":2093.819,"body":"I said, I could just ask you"},{"speaker":"Krystal Proffitt","startTime":2089.769,"endTime":2093.819,"body":"1000 More questions. But I know"},{"speaker":"Krystal Proffitt","startTime":2093.819,"endTime":2097.569,"body":"that there is one that everybody"},{"speaker":"Krystal Proffitt","startTime":2093.819,"endTime":2097.569,"body":"listening has right now. And I'm"},{"speaker":"Krystal Proffitt","startTime":2097.569,"endTime":2100.839,"body":"sure you have a very strong"},{"speaker":"Krystal Proffitt","startTime":2097.569,"endTime":2100.839,"body":"opinion on it. What do you think"},{"speaker":"Krystal Proffitt","startTime":2100.839,"endTime":2105.819,"body":"about reviews? How important are"},{"speaker":"Krystal Proffitt","startTime":2100.839,"endTime":2105.819,"body":"reviews on Amazon? Reviews are"},{"speaker":"Laura Meyer","startTime":2105.85,"endTime":2109.33,"body":"crucial, they are"},{"speaker":"Laura Meyer","startTime":2105.85,"endTime":2109.33,"body":"so important. And it's really a"},{"speaker":"Laura Meyer","startTime":2109.33,"endTime":2115.51,"body":"point of frustration for me,"},{"speaker":"Laura Meyer","startTime":2109.33,"endTime":2115.51,"body":"because it's it's, it's a double"},{"speaker":"Laura Meyer","startTime":2115.51,"endTime":2119.29,"body":"edged sword, because you need"},{"speaker":"Laura Meyer","startTime":2115.51,"endTime":2119.29,"body":"reviews to be successful. But"},{"speaker":"Laura Meyer","startTime":2119.29,"endTime":2123.52,"body":"Amazon really puts limitations"},{"speaker":"Laura Meyer","startTime":2119.29,"endTime":2123.52,"body":"on what you can do to generate"},{"speaker":"Laura Meyer","startTime":2123.52,"endTime":2129.16,"body":"reviews. So what ends up"},{"speaker":"Laura Meyer","startTime":2123.52,"endTime":2129.16,"body":"happening, we do everything by"},{"speaker":"Laura Meyer","startTime":2129.16,"endTime":2133.6,"body":"the books. But you occasionally"},{"speaker":"Laura Meyer","startTime":2129.16,"endTime":2133.6,"body":"see these headlines that come"},{"speaker":"Laura Meyer","startTime":2133.6,"endTime":2137.41,"body":"out of, you know, millions of"},{"speaker":"Laura Meyer","startTime":2133.6,"endTime":2137.41,"body":"reviews being removed from"},{"speaker":"Laura Meyer","startTime":2137.41,"endTime":2145.03,"body":"Amazon, because 1000s of sellers"},{"speaker":"Laura Meyer","startTime":2137.41,"endTime":2145.03,"body":"were doing wrongful strategies"},{"speaker":"Laura Meyer","startTime":2145.03,"endTime":2149.14,"body":"to generate those reviews. So"},{"speaker":"Laura Meyer","startTime":2145.03,"endTime":2149.14,"body":"once again, goes back to my"},{"speaker":"Laura Meyer","startTime":2149.14,"endTime":2152.83,"body":"earlier point is the best way to"},{"speaker":"Laura Meyer","startTime":2149.14,"endTime":2152.83,"body":"get a lot of reviews have a"},{"speaker":"Laura Meyer","startTime":2152.83,"endTime":2156.94,"body":"great product have great brand"},{"speaker":"Laura Meyer","startTime":2152.83,"endTime":2156.94,"body":"loyalty, Amazon does have the"},{"speaker":"Laura Meyer","startTime":2156.94,"endTime":2163.57,"body":"volume program, which is $200 to"},{"speaker":"Laura Meyer","startTime":2156.94,"endTime":2163.57,"body":"enroll per parent products, and"},{"speaker":"Laura Meyer","startTime":2163.57,"endTime":2169.54,"body":"then you can give up to 30 units"},{"speaker":"Laura Meyer","startTime":2163.57,"endTime":2169.54,"body":"away for free. That program is"},{"speaker":"Laura Meyer","startTime":2169.54,"endTime":2175.69,"body":"fine. More recently, I feel like"},{"speaker":"Laura Meyer","startTime":2169.54,"endTime":2175.69,"body":"the Viper viewers have like"},{"speaker":"Laura Meyer","startTime":2175.69,"endTime":2179.47,"body":"these this weird chip on their"},{"speaker":"Laura Meyer","startTime":2175.69,"endTime":2179.47,"body":"shoulder. Because we've seen"},{"speaker":"Laura Meyer","startTime":2179.47,"endTime":2183.97,"body":"cases where they get a really"},{"speaker":"Laura Meyer","startTime":2179.47,"endTime":2183.97,"body":"decent product. And they still"},{"speaker":"Laura Meyer","startTime":2183.97,"endTime":2187.99,"body":"give it three star being like"},{"speaker":"Laura Meyer","startTime":2183.97,"endTime":2187.99,"body":"good product but too expensive."},{"speaker":"Laura Meyer","startTime":2188.02,"endTime":2191.08,"body":"And then like you got this"},{"speaker":"Laura Meyer","startTime":2188.02,"endTime":2191.08,"body":"product for free. Commenting on"},{"speaker":"Laura Meyer","startTime":2191.08,"endTime":2195.16,"body":"the price, it just makes no"},{"speaker":"Laura Meyer","startTime":2191.08,"endTime":2195.16,"body":"sense. So I always like to set"},{"speaker":"Laura Meyer","startTime":2195.16,"endTime":2198.1,"body":"the expectation just because you"},{"speaker":"Laura Meyer","startTime":2195.16,"endTime":2198.1,"body":"do the Prime program doesn't"},{"speaker":"Laura Meyer","startTime":2198.1,"endTime":2202.15,"body":"mean you're gonna get the best"},{"speaker":"Laura Meyer","startTime":2198.1,"endTime":2202.15,"body":"reviews. It's it's unique cohort"},{"speaker":"Laura Meyer","startTime":2202.15,"endTime":2205.96,"body":"that's that's a part of the vine"},{"speaker":"Laura Meyer","startTime":2202.15,"endTime":2205.96,"body":"program. Now there are"},{"speaker":"Laura Meyer","startTime":2205.99,"endTime":2209.65,"body":"software's out there like one of"},{"speaker":"Laura Meyer","startTime":2205.99,"endTime":2209.65,"body":"the software functionalities"},{"speaker":"Laura Meyer","startTime":2209.65,"endTime":2214.2999999999997,"body":"that my company has is where it"},{"speaker":"Laura Meyer","startTime":2209.65,"endTime":2214.2999999999997,"body":"does the automated trigger"},{"speaker":"Laura Meyer","startTime":2214.2999999999997,"endTime":2219.73,"body":"requests for the reviews that"},{"speaker":"Laura Meyer","startTime":2214.2999999999997,"endTime":2219.73,"body":"work some but in most cases"},{"speaker":"Laura Meyer","startTime":2219.73,"endTime":2224.92,"body":"people ignore it right, right."},{"speaker":"Laura Meyer","startTime":2219.73,"endTime":2224.92,"body":"And Amazon now has kind of gray"},{"speaker":"Laura Meyer","startTime":2224.92,"endTime":2228.7,"body":"policy if you can do inserts or"},{"speaker":"Laura Meyer","startTime":2224.92,"endTime":2228.7,"body":"not. So we just advise our"},{"speaker":"Laura Meyer","startTime":2228.7,"endTime":2232.2999999999997,"body":"clients it's not worth the rest."},{"speaker":"Laura Meyer","startTime":2228.7,"endTime":2232.2999999999997,"body":"So don't do inserts because some"},{"speaker":"Laura Meyer","startTime":2232.72,"endTime":2236.3199999999997,"body":"brands were pushing the envelope"},{"speaker":"Laura Meyer","startTime":2232.72,"endTime":2236.3199999999997,"body":"In their messaging on those"},{"speaker":"Laura Meyer","startTime":2236.3199999999997,"endTime":2241.42,"body":"inserts. So yeah, it's a real"},{"speaker":"Laura Meyer","startTime":2236.3199999999997,"endTime":2241.42,"body":"challenge. You can't just import"},{"speaker":"Laura Meyer","startTime":2241.42,"endTime":2245.74,"body":"reviews from your posts that you"},{"speaker":"Laura Meyer","startTime":2241.42,"endTime":2245.74,"body":"have on your DTSC or some other"},{"speaker":"Laura Meyer","startTime":2245.89,"endTime":2250.06,"body":"revenue generator to Amazon,"},{"speaker":"Laura Meyer","startTime":2245.89,"endTime":2250.06,"body":"they only accept their reviews."},{"speaker":"Krystal Proffitt","startTime":2251.5299999999997,"endTime":2253.5699999999997,"body":"Oh, this is so"},{"speaker":"Krystal Proffitt","startTime":2251.5299999999997,"endTime":2253.5699999999997,"body":"interesting, especially I was I"},{"speaker":"Krystal Proffitt","startTime":2253.5699999999997,"endTime":2255.85,"body":"think it was on a LinkedIn"},{"speaker":"Krystal Proffitt","startTime":2253.5699999999997,"endTime":2255.85,"body":"article or something they were"},{"speaker":"Krystal Proffitt","startTime":2255.85,"endTime":2261.31,"body":"talking about, that your Amazon"},{"speaker":"Krystal Proffitt","startTime":2255.85,"endTime":2261.31,"body":"third party sellers will be able"},{"speaker":"Krystal Proffitt","startTime":2261.31,"endTime":2264.97,"body":"to email you. Is that something"},{"speaker":"Krystal Proffitt","startTime":2261.31,"endTime":2264.97,"body":"that was like a rumored thing?"},{"speaker":"Krystal Proffitt","startTime":2264.97,"endTime":2268.0299999999997,"body":"Or is that, like I remember it"},{"speaker":"Krystal Proffitt","startTime":2264.97,"endTime":2268.0299999999997,"body":"was in the context of like,"},{"speaker":"Krystal Proffitt","startTime":2268.0299999999997,"endTime":2271.99,"body":"after you make a purchase, they"},{"speaker":"Krystal Proffitt","startTime":2268.0299999999997,"endTime":2271.99,"body":"would get your email, and I"},{"speaker":"Krystal Proffitt","startTime":2271.99,"endTime":2274.33,"body":"started thinking about it. And"},{"speaker":"Krystal Proffitt","startTime":2271.99,"endTime":2274.33,"body":"I'm like, Well, I bought"},{"speaker":"Krystal Proffitt","startTime":2274.33,"endTime":2276.94,"body":"something that was $3. And it"},{"speaker":"Krystal Proffitt","startTime":2274.33,"endTime":2276.94,"body":"was like something for our"},{"speaker":"Krystal Proffitt","startTime":2276.94,"endTime":2280.0,"body":"kitchen sink. I don't care. Like"},{"speaker":"Krystal Proffitt","startTime":2276.94,"endTime":2280.0,"body":"I will probably never buy that"},{"speaker":"Krystal Proffitt","startTime":2280.0,"endTime":2283.87,"body":"again, unless it breaks again."},{"speaker":"Krystal Proffitt","startTime":2280.0,"endTime":2283.87,"body":"And I don't care about that. Is"},{"speaker":"Krystal Proffitt","startTime":2283.87,"endTime":2286.54,"body":"this something that was just a"},{"speaker":"Krystal Proffitt","startTime":2283.87,"endTime":2286.54,"body":"rumor? Or do you have any"},{"speaker":"Krystal Proffitt","startTime":2286.54,"endTime":2287.77,"body":"information about that."},{"speaker":"Laura Meyer","startTime":2288.49,"endTime":2295.21,"body":"So what I do know"},{"speaker":"Laura Meyer","startTime":2288.49,"endTime":2295.21,"body":"is that during Amazon ik celery,"},{"speaker":"Laura Meyer","startTime":2295.75,"endTime":2300.5499999999997,"body":"they announced a program where"},{"speaker":"Laura Meyer","startTime":2295.75,"endTime":2300.5499999999997,"body":"on the storefront, if you follow"},{"speaker":"Laura Meyer","startTime":2300.5499999999997,"endTime":2305.98,"body":"a brand, they can essentially do"},{"speaker":"Laura Meyer","startTime":2300.5499999999997,"endTime":2305.98,"body":"email marketing. But that's more"},{"speaker":"Laura Meyer","startTime":2305.98,"endTime":2311.0499999999997,"body":"for product announcements, okay,"},{"speaker":"Laura Meyer","startTime":2305.98,"endTime":2311.0499999999997,"body":"engagements, less like the whole"},{"speaker":"Laura Meyer","startTime":2311.0499999999997,"endTime":2317.2599999999998,"body":"review the review thing, I did"},{"speaker":"Laura Meyer","startTime":2311.0499999999997,"endTime":2317.2599999999998,"body":"also hear a rumor about trying"},{"speaker":"Laura Meyer","startTime":2317.2599999999998,"endTime":2320.41,"body":"to that they were setting up"},{"speaker":"Laura Meyer","startTime":2317.2599999999998,"endTime":2320.41,"body":"like a live chat function where"},{"speaker":"Laura Meyer","startTime":2320.41,"endTime":2326.62,"body":"brands could like live chat with"},{"speaker":"Laura Meyer","startTime":2320.41,"endTime":2326.62,"body":"the customer instead of Amazon."},{"speaker":"Laura Meyer","startTime":2327.1,"endTime":2329.68,"body":"But I'm gonna be perfectly"},{"speaker":"Laura Meyer","startTime":2327.1,"endTime":2329.68,"body":"honest, I don't know a whole"},{"speaker":"Laura Meyer","startTime":2329.68,"endTime":2335.0499999999997,"body":"bunch about that. Because with"},{"speaker":"Laura Meyer","startTime":2329.68,"endTime":2335.0499999999997,"body":"my business, there's so many"},{"speaker":"Laura Meyer","startTime":2335.08,"endTime":2339.25,"body":"moving parts for small, but we"},{"speaker":"Laura Meyer","startTime":2335.08,"endTime":2339.25,"body":"really try and put the customer"},{"speaker":"Laura Meyer","startTime":2339.25,"endTime":2342.6099999999997,"body":"service piece on the brands to"},{"speaker":"Laura Meyer","startTime":2339.25,"endTime":2342.6099999999997,"body":"manage because most of the"},{"speaker":"Laura Meyer","startTime":2342.6099999999997,"endTime":2346.7799999999997,"body":"brands that we work with, they"},{"speaker":"Laura Meyer","startTime":2342.6099999999997,"endTime":2346.7799999999997,"body":"have successful DTC, they have"},{"speaker":"Laura Meyer","startTime":2346.7799999999997,"endTime":2350.02,"body":"successful brick and mortar"},{"speaker":"Laura Meyer","startTime":2346.7799999999997,"endTime":2350.02,"body":"distribution. So they already"},{"speaker":"Laura Meyer","startTime":2350.02,"endTime":2353.83,"body":"have a customer service team in"},{"speaker":"Laura Meyer","startTime":2350.02,"endTime":2353.83,"body":"place. We just advise their"},{"speaker":"Laura Meyer","startTime":2353.8599999999997,"endTime":2357.3399999999997,"body":"customer service team on what"},{"speaker":"Laura Meyer","startTime":2353.8599999999997,"endTime":2357.3399999999997,"body":"those best practices are."},{"speaker":"Krystal Proffitt","startTime":2357.64,"endTime":2359.77,"body":"Yeah. And that"},{"speaker":"Krystal Proffitt","startTime":2357.64,"endTime":2359.77,"body":"makes sense, especially because"},{"speaker":"Krystal Proffitt","startTime":2359.77,"endTime":2362.68,"body":"it's, it seems like it's like"},{"speaker":"Krystal Proffitt","startTime":2359.77,"endTime":2362.68,"body":"you don't know what people are"},{"speaker":"Krystal Proffitt","startTime":2362.68,"endTime":2365.44,"body":"doing in Amazon, you could be"},{"speaker":"Krystal Proffitt","startTime":2362.68,"endTime":2365.44,"body":"the 17th thing that someone has"},{"speaker":"Krystal Proffitt","startTime":2365.44,"endTime":2368.17,"body":"in their cart, and then they're"},{"speaker":"Krystal Proffitt","startTime":2365.44,"endTime":2368.17,"body":"actually mad about something"},{"speaker":"Krystal Proffitt","startTime":2368.17,"endTime":2371.3199999999997,"body":"else that's happening on the"},{"speaker":"Krystal Proffitt","startTime":2368.17,"endTime":2371.3199999999997,"body":"platform that has nothing to do"},{"speaker":"Krystal Proffitt","startTime":2371.3199999999997,"endTime":2374.68,"body":"with you too. So it's like kind"},{"speaker":"Krystal Proffitt","startTime":2371.3199999999997,"endTime":2374.68,"body":"of seems like a little murky"},{"speaker":"Krystal Proffitt","startTime":2374.68,"endTime":2375.3399999999997,"body":"water?"},{"speaker":"Laura Meyer","startTime":2375.64,"endTime":2378.0699999999997,"body":"Well, and I've"},{"speaker":"Laura Meyer","startTime":2375.64,"endTime":2378.0699999999997,"body":"definitely seen this over the"},{"speaker":"Laura Meyer","startTime":2378.0699999999997,"endTime":2381.4,"body":"years, right, where the brand"},{"speaker":"Laura Meyer","startTime":2378.0699999999997,"endTime":2381.4,"body":"gets a message from a customer"},{"speaker":"Laura Meyer","startTime":2381.7,"endTime":2385.45,"body":"demanding to know where their"},{"speaker":"Laura Meyer","startTime":2381.7,"endTime":2385.45,"body":"product is. Well, Amazon's been"},{"speaker":"Laura Meyer","startTime":2385.45,"endTime":2388.9,"body":"handling the logistics, right?"},{"speaker":"Laura Meyer","startTime":2385.45,"endTime":2388.9,"body":"It's actually not on the brand"},{"speaker":"Laura Meyer","startTime":2388.9,"endTime":2390.7,"body":"to know where it is."},{"speaker":"Krystal Proffitt","startTime":2390.94,"endTime":2392.98,"body":"I mean, I"},{"speaker":"Krystal Proffitt","startTime":2390.94,"endTime":2392.98,"body":"could just see like 1000"},{"speaker":"Krystal Proffitt","startTime":2392.98,"endTime":2397.0299999999997,"body":"loopholes and different things."},{"speaker":"Krystal Proffitt","startTime":2392.98,"endTime":2397.0299999999997,"body":"That could be tricky. But that's"},{"speaker":"Krystal Proffitt","startTime":2397.0299999999997,"endTime":2400.12,"body":"why y'all should hire Laura, if"},{"speaker":"Krystal Proffitt","startTime":2397.0299999999997,"endTime":2400.12,"body":"you're thinking about doing"},{"speaker":"Krystal Proffitt","startTime":2400.12,"endTime":2403.48,"body":"this, because her business like"},{"speaker":"Krystal Proffitt","startTime":2400.12,"endTime":2403.48,"body":"that's what it is. So tell us a"},{"speaker":"Krystal Proffitt","startTime":2403.48,"endTime":2407.71,"body":"little bit about your agency and"},{"speaker":"Krystal Proffitt","startTime":2403.48,"endTime":2407.71,"body":"what you do to work with brands."},{"speaker":"Krystal Proffitt","startTime":2407.74,"endTime":2410.8599999999997,"body":"And if somebody's listening"},{"speaker":"Krystal Proffitt","startTime":2407.74,"endTime":2410.8599999999997,"body":"right now, and they're"},{"speaker":"Krystal Proffitt","startTime":2410.8599999999997,"endTime":2414.79,"body":"interested in all asking you"},{"speaker":"Krystal Proffitt","startTime":2410.8599999999997,"endTime":2414.79,"body":"1000 More questions, then what"},{"speaker":"Krystal Proffitt","startTime":2414.79,"endTime":2416.47,"body":"was that? What would that look"},{"speaker":"Krystal Proffitt","startTime":2414.79,"endTime":2416.47,"body":"like?"},{"speaker":"Laura Meyer","startTime":2416.8289999999997,"endTime":2420.489,"body":"Yeah, definitely."},{"speaker":"Laura Meyer","startTime":2416.8289999999997,"endTime":2420.489,"body":"So my business has continued to"},{"speaker":"Laura Meyer","startTime":2420.489,"endTime":2425.049,"body":"expand in terms of our service"},{"speaker":"Laura Meyer","startTime":2420.489,"endTime":2425.049,"body":"offering, our core. And what"},{"speaker":"Laura Meyer","startTime":2425.049,"endTime":2428.919,"body":"we're known for is our full"},{"speaker":"Laura Meyer","startTime":2425.049,"endTime":2428.919,"body":"service, Amazon management,"},{"speaker":"Laura Meyer","startTime":2429.699,"endTime":2433.149,"body":"meaning we're helping with the"},{"speaker":"Laura Meyer","startTime":2429.699,"endTime":2433.149,"body":"inventory piece, the creative"},{"speaker":"Laura Meyer","startTime":2433.149,"endTime":2435.879,"body":"piece, the troubleshooting"},{"speaker":"Laura Meyer","startTime":2433.149,"endTime":2435.879,"body":"piece, the media buying piece,"},{"speaker":"Laura Meyer","startTime":2435.879,"endTime":2442.0589999999997,"body":"the SEO, like, the list goes on,"},{"speaker":"Laura Meyer","startTime":2435.879,"endTime":2442.0589999999997,"body":"it's very dynamic. And then we"},{"speaker":"Laura Meyer","startTime":2442.089,"endTime":2445.3889999999997,"body":"also have our own brand"},{"speaker":"Laura Meyer","startTime":2442.089,"endTime":2445.3889999999997,"body":"management software called by"},{"speaker":"Laura Meyer","startTime":2445.3889999999997,"endTime":2449.5589999999997,"body":"horizon. So I'm very fortunate"},{"speaker":"Laura Meyer","startTime":2445.3889999999997,"endTime":2449.5589999999997,"body":"that I married a computer"},{"speaker":"Laura Meyer","startTime":2449.5589999999997,"endTime":2453.609,"body":"science engineer, so my husband"},{"speaker":"Laura Meyer","startTime":2449.5589999999997,"endTime":2453.609,"body":"helped lead that project."},{"speaker":"Laura Meyer","startTime":2453.909,"endTime":2458.409,"body":"Although now we have a full team"},{"speaker":"Laura Meyer","startTime":2453.909,"endTime":2458.409,"body":"that's executing on that. And"},{"speaker":"Laura Meyer","startTime":2458.409,"endTime":2464.6189999999997,"body":"the goal of this was to really"},{"speaker":"Laura Meyer","startTime":2458.409,"endTime":2464.6189999999997,"body":"make Amazon much more user"},{"speaker":"Laura Meyer","startTime":2464.6189999999997,"endTime":2469.5389999999998,"body":"friendly from a data analytics"},{"speaker":"Laura Meyer","startTime":2464.6189999999997,"endTime":2469.5389999999998,"body":"perspective. There, there could"},{"speaker":"Laura Meyer","startTime":2469.5389999999998,"endTime":2472.3889999999997,"body":"be a whole other podcast. So"},{"speaker":"Laura Meyer","startTime":2469.5389999999998,"endTime":2472.3889999999997,"body":"what metrics you should be"},{"speaker":"Laura Meyer","startTime":2472.3889999999997,"endTime":2475.419,"body":"tracking as it pertains to"},{"speaker":"Laura Meyer","startTime":2472.3889999999997,"endTime":2475.419,"body":"selling on Amazon. But"},{"speaker":"Laura Meyer","startTime":2475.419,"endTime":2480.549,"body":"essentially, we've used the"},{"speaker":"Laura Meyer","startTime":2475.419,"endTime":2480.549,"body":"various API's that Amazon has,"},{"speaker":"Laura Meyer","startTime":2481.3289999999997,"endTime":2485.1389999999997,"body":"in order to build our software."},{"speaker":"Laura Meyer","startTime":2481.3289999999997,"endTime":2485.1389999999997,"body":"And our goal is to automate"},{"speaker":"Laura Meyer","startTime":2485.1389999999997,"endTime":2488.769,"body":"brand management. So helping"},{"speaker":"Laura Meyer","startTime":2485.1389999999997,"endTime":2488.769,"body":"smaller businesses that are"},{"speaker":"Laura Meyer","startTime":2488.769,"endTime":2493.569,"body":"doing it themselves have the"},{"speaker":"Laura Meyer","startTime":2488.769,"endTime":2493.569,"body":"same tools that our agency does."},{"speaker":"Laura Meyer","startTime":2494.529,"endTime":2499.1189999999997,"body":"Because typically, for the"},{"speaker":"Laura Meyer","startTime":2494.529,"endTime":2499.1189999999997,"body":"agency side of the business, you"},{"speaker":"Laura Meyer","startTime":2499.1189999999997,"endTime":2501.8489999999997,"body":"know, we're working with brands"},{"speaker":"Laura Meyer","startTime":2499.1189999999997,"endTime":2501.8489999999997,"body":"that already do a million"},{"speaker":"Laura Meyer","startTime":2501.8489999999997,"endTime":2505.8089999999997,"body":"dollars a year on Amazon. And"},{"speaker":"Laura Meyer","startTime":2501.8489999999997,"endTime":2505.8089999999997,"body":"it's our goal to take them to"},{"speaker":"Laura Meyer","startTime":2505.839,"endTime":2512.319,"body":"1015 20 million over a multi"},{"speaker":"Laura Meyer","startTime":2505.839,"endTime":2512.319,"body":"year engagement. So there's that"},{"speaker":"Laura Meyer","startTime":2512.319,"endTime":2517.929,"body":"and then we also do influencer"},{"speaker":"Laura Meyer","startTime":2512.319,"endTime":2517.929,"body":"marketing, but specifically for"},{"speaker":"Laura Meyer","startTime":2517.929,"endTime":2523.029,"body":"driving traffic to Amazon. So"},{"speaker":"Laura Meyer","startTime":2517.929,"endTime":2523.029,"body":"also, we're always building a"},{"speaker":"Laura Meyer","startTime":2523.029,"endTime":2527.199,"body":"Rolodex of content creators. So"},{"speaker":"Laura Meyer","startTime":2523.029,"endTime":2527.199,"body":"if that's of interest, I'll plug"},{"speaker":"Laura Meyer","startTime":2527.199,"endTime":2531.909,"body":"that too. And then the other"},{"speaker":"Laura Meyer","startTime":2527.199,"endTime":2531.909,"body":"expansion that's super"},{"speaker":"Laura Meyer","startTime":2531.909,"endTime":2534.819,"body":"interesting is just the retail"},{"speaker":"Laura Meyer","startTime":2531.909,"endTime":2534.819,"body":"media landscape. tape in"},{"speaker":"Laura Meyer","startTime":2534.819,"endTime":2540.159,"body":"general. So Walmart obviously"},{"speaker":"Laura Meyer","startTime":2534.819,"endTime":2540.159,"body":"has copy and pasted Amazon's"},{"speaker":"Laura Meyer","startTime":2540.159,"endTime":2546.159,"body":"business plan for their"},{"speaker":"Laura Meyer","startTime":2540.159,"endTime":2546.159,"body":"advertising, target Walmart, or"},{"speaker":"Laura Meyer","startTime":2546.159,"endTime":2550.8089999999997,"body":"sorry, Walgreens, CVS, they"},{"speaker":"Laura Meyer","startTime":2546.159,"endTime":2550.8089999999997,"body":"partnered with Criteo to be able"},{"speaker":"Laura Meyer","startTime":2550.8089999999997,"endTime":2555.429,"body":"to provide paid search"},{"speaker":"Laura Meyer","startTime":2550.8089999999997,"endTime":2555.429,"body":"advertising on their websites."},{"speaker":"Laura Meyer","startTime":2555.729,"endTime":2559.509,"body":"So now what we're really looking"},{"speaker":"Laura Meyer","startTime":2555.729,"endTime":2559.509,"body":"at is for our clients with large"},{"speaker":"Laura Meyer","startTime":2559.509,"endTime":2565.5389999999998,"body":"media spends, finding that next"},{"speaker":"Laura Meyer","startTime":2559.509,"endTime":2565.5389999999998,"body":"dollar of investment where they"},{"speaker":"Laura Meyer","startTime":2565.5389999999998,"endTime":2570.009,"body":"get the best return. So you"},{"speaker":"Laura Meyer","startTime":2565.5389999999998,"endTime":2570.009,"body":"know, we could spend this dollar"},{"speaker":"Laura Meyer","startTime":2570.009,"endTime":2572.3489999999997,"body":"on Amazon, we could spend this"},{"speaker":"Laura Meyer","startTime":2570.009,"endTime":2572.3489999999997,"body":"dollar on Walmart, or we could"},{"speaker":"Laura Meyer","startTime":2572.3489999999997,"endTime":2576.6389999999997,"body":"spend it on Walgreens, CVS"},{"speaker":"Laura Meyer","startTime":2572.3489999999997,"endTime":2576.6389999999997,"body":"target, and building those media"},{"speaker":"Laura Meyer","startTime":2576.6389999999997,"endTime":2580.749,"body":"plans and making those"},{"speaker":"Laura Meyer","startTime":2576.6389999999997,"endTime":2580.749,"body":"investments which that's a whole"},{"speaker":"Laura Meyer","startTime":2580.749,"endTime":2583.1189999999997,"body":"nother beast, but it's super"},{"speaker":"Laura Meyer","startTime":2580.749,"endTime":2583.1189999999997,"body":"interesting."},{"speaker":"Krystal Proffitt","startTime":2583.9,"endTime":2586.54,"body":"This is so"},{"speaker":"Krystal Proffitt","startTime":2583.9,"endTime":2586.54,"body":"awesome. Like I said, I just, I"},{"speaker":"Krystal Proffitt","startTime":2586.54,"endTime":2589.8399999999997,"body":"could geek out on all the other"},{"speaker":"Krystal Proffitt","startTime":2586.54,"endTime":2589.8399999999997,"body":"marketing questions and like"},{"speaker":"Krystal Proffitt","startTime":2589.8399999999997,"endTime":2592.93,"body":"just business and I mean, you"},{"speaker":"Krystal Proffitt","startTime":2589.8399999999997,"endTime":2592.93,"body":"said that about metrics. And I'm"},{"speaker":"Krystal Proffitt","startTime":2592.93,"endTime":2597.4,"body":"like destice, like who is like,"},{"speaker":"Krystal Proffitt","startTime":2592.93,"endTime":2597.4,"body":"I've like salivating over the"},{"speaker":"Krystal Proffitt","startTime":2597.4,"endTime":2601.21,"body":"word metrics. I'm like, that"},{"speaker":"Krystal Proffitt","startTime":2597.4,"endTime":2601.21,"body":"sounds so sexy. Like, it sounds"},{"speaker":"Krystal Proffitt","startTime":2601.21,"endTime":2602.02,"body":"amazing. And"},{"speaker":"Laura Meyer","startTime":2602.02,"endTime":2606.5499999999997,"body":"talk LTV is the CDR"},{"speaker":"Laura Meyer","startTime":2602.02,"endTime":2606.5499999999997,"body":"we got it."},{"speaker":"Krystal Proffitt","startTime":2607.12,"endTime":2609.2799999999997,"body":"Yeah, all the"},{"speaker":"Krystal Proffitt","startTime":2607.12,"endTime":2609.2799999999997,"body":"things, all the things. Oh, my"},{"speaker":"Krystal Proffitt","startTime":2609.2799999999997,"endTime":2612.37,"body":"gosh, this is so awesome. Well,"},{"speaker":"Krystal Proffitt","startTime":2609.2799999999997,"endTime":2612.37,"body":"Laura, I appreciate all the"},{"speaker":"Krystal Proffitt","startTime":2612.37,"endTime":2616.81,"body":"things that you have shared. But"},{"speaker":"Krystal Proffitt","startTime":2612.37,"endTime":2616.81,"body":"I want to wrap up with, I have"},{"speaker":"Krystal Proffitt","startTime":2616.81,"endTime":2620.02,"body":"some rapid fire questions. So"},{"speaker":"Krystal Proffitt","startTime":2616.81,"endTime":2620.02,"body":"are you for those?"},{"speaker":"Laura Meyer","startTime":2620.17,"endTime":2622.75,"body":"I don't know, I'm"},{"speaker":"Laura Meyer","startTime":2620.17,"endTime":2622.75,"body":"five months pregnant. So"},{"speaker":"Laura Meyer","startTime":2622.75,"endTime":2624.3399999999997,"body":"pregnancy brain so we'll see if"},{"speaker":"Krystal Proffitt","startTime":2625.39,"endTime":2626.8599999999997,"body":"you'll be"},{"speaker":"Krystal Proffitt","startTime":2625.39,"endTime":2626.8599999999997,"body":"good, you'll be good. There's"},{"speaker":"Krystal Proffitt","startTime":2626.8599999999997,"endTime":2631.0,"body":"just three and they're super"},{"speaker":"Krystal Proffitt","startTime":2626.8599999999997,"endTime":2631.0,"body":"simple. Okay. The first one is"},{"speaker":"Krystal Proffitt","startTime":2631.0299999999997,"endTime":2635.47,"body":"what piece of advice would you"},{"speaker":"Krystal Proffitt","startTime":2631.0299999999997,"endTime":2635.47,"body":"give to? It's typically a brand"},{"speaker":"Krystal Proffitt","startTime":2635.47,"endTime":2639.3399999999997,"body":"new podcaster or content"},{"speaker":"Krystal Proffitt","startTime":2635.47,"endTime":2639.3399999999997,"body":"creator. But in this sense, what"},{"speaker":"Krystal Proffitt","startTime":2639.3399999999997,"endTime":2642.8199999999997,"body":"advice would you give to someone"},{"speaker":"Krystal Proffitt","startTime":2639.3399999999997,"endTime":2642.8199999999997,"body":"that's looking to start on"},{"speaker":"Krystal Proffitt","startTime":2642.8199999999997,"endTime":2643.5699999999997,"body":"Amazon?"},{"speaker":"Laura Meyer","startTime":2644.74,"endTime":2647.5,"body":"Well, whether it's"},{"speaker":"Laura Meyer","startTime":2644.74,"endTime":2647.5,"body":"content or whether it's product,"},{"speaker":"Laura Meyer","startTime":2647.5,"endTime":2649.96,"body":"you need to have something that"},{"speaker":"Laura Meyer","startTime":2647.5,"endTime":2649.96,"body":"sets you apart."},{"speaker":"Krystal Proffitt","startTime":2650.38,"endTime":2653.0499999999997,"body":"Yeah, that's"},{"speaker":"Krystal Proffitt","startTime":2650.38,"endTime":2653.0499999999997,"body":"great. That's great. Okay, the"},{"speaker":"Krystal Proffitt","startTime":2653.0499999999997,"endTime":2657.88,"body":"next one is a two part question."},{"speaker":"Krystal Proffitt","startTime":2653.0499999999997,"endTime":2657.88,"body":"So what is a dream podcast you"},{"speaker":"Krystal Proffitt","startTime":2657.88,"endTime":2661.7799999999997,"body":"would love to be on? And if you"},{"speaker":"Krystal Proffitt","startTime":2657.88,"endTime":2661.7799999999997,"body":"had the opportunity, who is your"},{"speaker":"Krystal Proffitt","startTime":2661.7799999999997,"endTime":2664.96,"body":"dream podcast? Guest you'd like"},{"speaker":"Krystal Proffitt","startTime":2661.7799999999997,"endTime":2664.96,"body":"to interview?"},{"speaker":"Laura Meyer","startTime":2665.5899999999997,"endTime":2668.5899999999997,"body":"Okay, I would love"},{"speaker":"Laura Meyer","startTime":2665.5899999999997,"endTime":2668.5899999999997,"body":"to be on Tim Ferriss, because"},{"speaker":"Laura Meyer","startTime":2668.5899999999997,"endTime":2673.0299999999997,"body":"that is just I mean, and I'm"},{"speaker":"Laura Meyer","startTime":2668.5899999999997,"endTime":2673.0299999999997,"body":"sure that's such a basic answer."},{"speaker":"Laura Meyer","startTime":2673.0299999999997,"endTime":2676.2999999999997,"body":"But I've been listening to Tim"},{"speaker":"Laura Meyer","startTime":2673.0299999999997,"endTime":2676.2999999999997,"body":"Ferriss since I was in college."},{"speaker":"Laura Meyer","startTime":2676.2999999999997,"endTime":2681.0699999999997,"body":"So I guess I have some legacy"},{"speaker":"Laura Meyer","startTime":2676.2999999999997,"endTime":2681.0699999999997,"body":"there. And who I would love on"},{"speaker":"Laura Meyer","startTime":2681.0699999999997,"endTime":2685.69,"body":"my own podcast and who I have a"},{"speaker":"Laura Meyer","startTime":2681.0699999999997,"endTime":2685.69,"body":"major professional girl crush on"},{"speaker":"Laura Meyer","startTime":2685.69,"endTime":2689.83,"body":"is Sara Blakely. also probably a"},{"speaker":"Laura Meyer","startTime":2685.69,"endTime":2689.83,"body":"basic answer, but I feel like"},{"speaker":"Laura Meyer","startTime":2689.83,"endTime":2694.0299999999997,"body":"I've been following her"},{"speaker":"Laura Meyer","startTime":2689.83,"endTime":2694.0299999999997,"body":"religiously before. I think she"},{"speaker":"Laura Meyer","startTime":2694.0299999999997,"endTime":2697.96,"body":"went mainstream. Like literally"},{"speaker":"Laura Meyer","startTime":2694.0299999999997,"endTime":2697.96,"body":"been following her since"},{"speaker":"Laura Meyer","startTime":2697.96,"endTime":2702.58,"body":"probably, I graduated college as"},{"speaker":"Laura Meyer","startTime":2697.96,"endTime":2702.58,"body":"well. So I also just think she's"},{"speaker":"Laura Meyer","startTime":2702.58,"endTime":2707.17,"body":"so fun and down to earth. And"},{"speaker":"Laura Meyer","startTime":2702.58,"endTime":2707.17,"body":"she's herself, right she is not"},{"speaker":"Laura Meyer","startTime":2707.17,"endTime":2710.83,"body":"what the corporate world wants"},{"speaker":"Laura Meyer","startTime":2707.17,"endTime":2710.83,"body":"to morph a lot of people into"},{"speaker":"Laura Meyer","startTime":2710.83,"endTime":2713.38,"body":"and I that really resonates with"},{"speaker":"Laura Meyer","startTime":2710.83,"endTime":2713.38,"body":"me."},{"speaker":"Krystal Proffitt","startTime":2713.89,"endTime":2716.2599999999998,"body":"I feel like I"},{"speaker":"Krystal Proffitt","startTime":2713.89,"endTime":2716.2599999999998,"body":"want to meet her and say you had"},{"speaker":"Krystal Proffitt","startTime":2716.2599999999998,"endTime":2719.08,"body":"me at tequila and cheeses"},{"speaker":"Krystal Proffitt","startTime":2716.2599999999998,"endTime":2719.08,"body":"because this is if you don't"},{"speaker":"Krystal Proffitt","startTime":2719.08,"endTime":2721.27,"body":"know this about Sara Blakely,"},{"speaker":"Krystal Proffitt","startTime":2719.08,"endTime":2721.27,"body":"just go look her up on"},{"speaker":"Krystal Proffitt","startTime":2721.27,"endTime":2725.02,"body":"Instagram. She's amazing to"},{"speaker":"Krystal Proffitt","startTime":2721.27,"endTime":2725.02,"body":"follow there. Okay, my last"},{"speaker":"Krystal Proffitt","startTime":2725.02,"endTime":2728.83,"body":"question is, do you consider"},{"speaker":"Krystal Proffitt","startTime":2725.02,"endTime":2728.83,"body":"yourself a perfectionist?"},{"speaker":"Laura Meyer","startTime":2730.0299999999997,"endTime":2732.97,"body":"No. I mean, my"},{"speaker":"Laura Meyer","startTime":2730.0299999999997,"endTime":2732.97,"body":"mother would probably say that"},{"speaker":"Laura Meyer","startTime":2732.97,"endTime":2739.0899999999997,"body":"because she thinks sometimes I'm"},{"speaker":"Laura Meyer","startTime":2732.97,"endTime":2739.0899999999997,"body":"too critical. But I think one"},{"speaker":"Laura Meyer","startTime":2739.0899999999997,"endTime":2744.7599999999998,"body":"thing that I've observed just in"},{"speaker":"Laura Meyer","startTime":2739.0899999999997,"endTime":2744.7599999999998,"body":"life, is you kind of have to"},{"speaker":"Laura Meyer","startTime":2744.7599999999998,"endTime":2748.6,"body":"pick and choose what where you"},{"speaker":"Laura Meyer","startTime":2744.7599999999998,"endTime":2748.6,"body":"are Type A. So yes, there are"},{"speaker":"Laura Meyer","startTime":2748.6,"endTime":2751.75,"body":"certain things where I will be a"},{"speaker":"Laura Meyer","startTime":2748.6,"endTime":2751.75,"body":"perfectionist, but I have also"},{"speaker":"Laura Meyer","startTime":2751.75,"endTime":2755.44,"body":"learned in life. Sometimes you"},{"speaker":"Laura Meyer","startTime":2751.75,"endTime":2755.44,"body":"just have to let things go. Like"},{"speaker":"Laura Meyer","startTime":2755.47,"endTime":2759.79,"body":"I did a whole renovation on my"},{"speaker":"Laura Meyer","startTime":2755.47,"endTime":2759.79,"body":"master bathroom. And I noticed a"},{"speaker":"Laura Meyer","startTime":2759.79,"endTime":2765.25,"body":"month later that the embedded"},{"speaker":"Laura Meyer","startTime":2759.79,"endTime":2765.25,"body":"medicine cabinets are like we"},{"speaker":"Laura Meyer","startTime":2765.25,"endTime":2769.2999999999997,"body":"have his and hers. They're like"},{"speaker":"Laura Meyer","startTime":2765.25,"endTime":2769.2999999999997,"body":"half an inch off from one"},{"speaker":"Laura Meyer","startTime":2769.2999999999997,"endTime":2773.89,"body":"another. You just gotta let that"},{"speaker":"Laura Meyer","startTime":2769.2999999999997,"endTime":2773.89,"body":"you just got to live life a"},{"speaker":"Laura Meyer","startTime":2773.89,"endTime":2777.91,"body":"little bit. You know? Initially,"},{"speaker":"Laura Meyer","startTime":2773.89,"endTime":2777.91,"body":"it was irritating, but now I"},{"speaker":"Laura Meyer","startTime":2777.91,"endTime":2779.62,"body":"don't. I've moved on."},{"speaker":"Krystal Proffitt","startTime":2779.98,"endTime":2782.95,"body":"Yes, yes. Oh"},{"speaker":"Krystal Proffitt","startTime":2779.98,"endTime":2782.95,"body":"my gosh, this is so good. Well,"},{"speaker":"Krystal Proffitt","startTime":2782.95,"endTime":2786.2799999999997,"body":"thank you so much, Laura, for"},{"speaker":"Krystal Proffitt","startTime":2782.95,"endTime":2786.2799999999997,"body":"all the wisdom that you shared"},{"speaker":"Krystal Proffitt","startTime":2786.2799999999997,"endTime":2788.77,"body":"today. I know people are going"},{"speaker":"Krystal Proffitt","startTime":2786.2799999999997,"endTime":2788.77,"body":"to be going back and listening"},{"speaker":"Krystal Proffitt","startTime":2788.77,"endTime":2791.17,"body":"to this. But wait, what did"},{"speaker":"Krystal Proffitt","startTime":2788.77,"endTime":2791.17,"body":"Laura say? Again? Like what?"},{"speaker":"Krystal Proffitt","startTime":2791.3199999999997,"endTime":2793.99,"body":"What I need to go back and see"},{"speaker":"Krystal Proffitt","startTime":2791.3199999999997,"endTime":2793.99,"body":"like what was her"},{"speaker":"Krystal Proffitt","startTime":2793.99,"endTime":2797.8599999999997,"body":"recommendation? But if someone's"},{"speaker":"Krystal Proffitt","startTime":2793.99,"endTime":2797.8599999999997,"body":"listening and they want to work"},{"speaker":"Krystal Proffitt","startTime":2797.8599999999997,"endTime":2801.1,"body":"with you learn more about you"},{"speaker":"Krystal Proffitt","startTime":2797.8599999999997,"endTime":2801.1,"body":"what is the best place for them"},{"speaker":"Krystal Proffitt","startTime":2801.1,"endTime":2801.94,"body":"to find you."},{"speaker":"Laura Meyer","startTime":2802.5989999999997,"endTime":2805.239,"body":"The best place is"},{"speaker":"Laura Meyer","startTime":2802.5989999999997,"endTime":2805.239,"body":"LinkedIn. That's where I do my"},{"speaker":"Laura Meyer","startTime":2805.239,"endTime":2811.239,"body":"content creation. So please"},{"speaker":"Laura Meyer","startTime":2805.239,"endTime":2811.239,"body":"follow. And yeah, you can also"},{"speaker":"Laura Meyer","startTime":2811.239,"endTime":2815.379,"body":"just go to our website envision"},{"speaker":"Laura Meyer","startTime":2811.239,"endTime":2815.379,"body":"horizons.com. And we have our"},{"speaker":"Laura Meyer","startTime":2815.409,"endTime":2820.839,"body":"inquiry form there. So very"},{"speaker":"Laura Meyer","startTime":2815.409,"endTime":2820.839,"body":"active on LinkedIn. You send me"},{"speaker":"Laura Meyer","startTime":2820.839,"endTime":2823.899,"body":"a DM I am Sir. I live on"},{"speaker":"Laura Meyer","startTime":2820.839,"endTime":2823.899,"body":"LinkedIn."},{"speaker":"Krystal Proffitt","startTime":2824.98,"endTime":2827.89,"body":"Okay, awesome."},{"speaker":"Krystal Proffitt","startTime":2824.98,"endTime":2827.89,"body":"We will have links to all of"},{"speaker":"Krystal Proffitt","startTime":2827.89,"endTime":2830.41,"body":"that in the show notes. But"},{"speaker":"Krystal Proffitt","startTime":2827.89,"endTime":2830.41,"body":"thank you again so much for"},{"speaker":"Krystal Proffitt","startTime":2830.41,"endTime":2832.39,"body":"coming on the show today. This"},{"speaker":"Krystal Proffitt","startTime":2830.41,"endTime":2832.39,"body":"was awesome."},{"speaker":"Laura Meyer","startTime":2832.72,"endTime":2834.3399999999997,"body":"It was my pleasure."},{"speaker":"Laura Meyer","startTime":2832.72,"endTime":2834.3399999999997,"body":"Thank you for having me."},{"speaker":"Krystal Proffitt","startTime":2835.06,"endTime":2838.24,"body":"It was such a"},{"speaker":"Krystal Proffitt","startTime":2835.06,"endTime":2838.24,"body":"good interview, right? It just,"},{"speaker":"Krystal Proffitt","startTime":2838.5699999999997,"endTime":2841.75,"body":"it was so awesome. Like, the"},{"speaker":"Krystal Proffitt","startTime":2838.5699999999997,"endTime":2841.75,"body":"whole time I was listening back"},{"speaker":"Krystal Proffitt","startTime":2841.75,"endTime":2846.8199999999997,"body":"to it. I was thinking, What can"},{"speaker":"Krystal Proffitt","startTime":2841.75,"endTime":2846.8199999999997,"body":"I sell on Amazon, right? Because"},{"speaker":"Krystal Proffitt","startTime":2846.8199999999997,"endTime":2851.8599999999997,"body":"Laura makes it seem so easy and"},{"speaker":"Krystal Proffitt","startTime":2846.8199999999997,"endTime":2851.8599999999997,"body":"so fun. And I just I loved her"},{"speaker":"Krystal Proffitt","startTime":2851.8599999999997,"endTime":2854.7999999999997,"body":"interview so much. And this is"},{"speaker":"Krystal Proffitt","startTime":2851.8599999999997,"endTime":2854.7999999999997,"body":"actually something that my"},{"speaker":"Krystal Proffitt","startTime":2854.7999999999997,"endTime":2859.15,"body":"husband says, for a long time,"},{"speaker":"Krystal Proffitt","startTime":2854.7999999999997,"endTime":2859.15,"body":"like I can remember, we used to"},{"speaker":"Krystal Proffitt","startTime":2859.15,"endTime":2863.7999999999997,"body":"live in this small town in East"},{"speaker":"Krystal Proffitt","startTime":2859.15,"endTime":2863.7999999999997,"body":"Texas. And I can still like"},{"speaker":"Krystal Proffitt","startTime":2863.83,"endTime":2868.45,"body":"vividly See, we're standing in"},{"speaker":"Krystal Proffitt","startTime":2863.83,"endTime":2868.45,"body":"our guest room which doubled as"},{"speaker":"Krystal Proffitt","startTime":2868.45,"endTime":2873.13,"body":"like a guestroom a baby bed,"},{"speaker":"Krystal Proffitt","startTime":2868.45,"endTime":2873.13,"body":"like the crib was in there in an"},{"speaker":"Krystal Proffitt","startTime":2873.13,"endTime":2876.25,"body":"office like it was one of those"},{"speaker":"Krystal Proffitt","startTime":2873.13,"endTime":2876.25,"body":"multipurpose rooms. And we were"},{"speaker":"Krystal Proffitt","startTime":2876.25,"endTime":2878.5,"body":"like, well, what are we even"},{"speaker":"Krystal Proffitt","startTime":2876.25,"endTime":2878.5,"body":"doing because we lived in this"},{"speaker":"Krystal Proffitt","startTime":2878.5,"endTime":2882.97,"body":"small house. But I remember"},{"speaker":"Krystal Proffitt","startTime":2878.5,"endTime":2882.97,"body":"standing there. And he said to"},{"speaker":"Krystal Proffitt","startTime":2882.97,"endTime":2888.46,"body":"me, I think I want to sell"},{"speaker":"Krystal Proffitt","startTime":2882.97,"endTime":2888.46,"body":"knives sharpeners on Amazon. And"},{"speaker":"Krystal Proffitt","startTime":2888.46,"endTime":2890.89,"body":"I remember thinking, What are"},{"speaker":"Krystal Proffitt","startTime":2888.46,"endTime":2890.89,"body":"you talking about? Like, what"},{"speaker":"Krystal Proffitt","startTime":2890.89,"endTime":2894.85,"body":"are you even talking about, and"},{"speaker":"Krystal Proffitt","startTime":2890.89,"endTime":2894.85,"body":"he has been trying to find"},{"speaker":"Krystal Proffitt","startTime":2894.97,"endTime":2900.94,"body":"something that is going to work"},{"speaker":"Krystal Proffitt","startTime":2894.97,"endTime":2900.94,"body":"for what he's interested in"},{"speaker":"Krystal Proffitt","startTime":2900.97,"endTime":2903.88,"body":"which knives sharpening like"},{"speaker":"Krystal Proffitt","startTime":2900.97,"endTime":2903.88,"body":"those that didn't pan out. It"},{"speaker":"Krystal Proffitt","startTime":2903.88,"endTime":2906.91,"body":"didn't work for us. But we've"},{"speaker":"Krystal Proffitt","startTime":2903.88,"endTime":2906.91,"body":"been thinking about this since"},{"speaker":"Krystal Proffitt","startTime":2906.91,"endTime":2914.62,"body":"2014 2015. And so I can tell you"},{"speaker":"Krystal Proffitt","startTime":2906.91,"endTime":2914.62,"body":"that having a business on Amazon"},{"speaker":"Krystal Proffitt","startTime":2914.65,"endTime":2920.23,"body":"is kind of like doing YouTube or"},{"speaker":"Krystal Proffitt","startTime":2914.65,"endTime":2920.23,"body":"creating content or having a"},{"speaker":"Krystal Proffitt","startTime":2920.23,"endTime":2922.87,"body":"podcast, it's one of those"},{"speaker":"Krystal Proffitt","startTime":2920.23,"endTime":2922.87,"body":"things that I bet if you're"},{"speaker":"Krystal Proffitt","startTime":2922.87,"endTime":2926.23,"body":"listening to this, you've"},{"speaker":"Krystal Proffitt","startTime":2922.87,"endTime":2926.23,"body":"thought about it in some"},{"speaker":"Krystal Proffitt","startTime":2926.23,"endTime":2930.31,"body":"capacity. And if you have and"},{"speaker":"Krystal Proffitt","startTime":2926.23,"endTime":2930.31,"body":"you want help with it, talk to"},{"speaker":"Krystal Proffitt","startTime":2930.31,"endTime":2934.72,"body":"Laura, go reach out to her, I'm"},{"speaker":"Krystal Proffitt","startTime":2930.31,"endTime":2934.72,"body":"gonna have all her information"},{"speaker":"Krystal Proffitt","startTime":2934.72,"endTime":2936.88,"body":"linked in the show notes. So"},{"speaker":"Krystal Proffitt","startTime":2934.72,"endTime":2936.88,"body":"make sure you go check those"},{"speaker":"Krystal Proffitt","startTime":2936.88,"endTime":2940.9,"body":"out. But go check out envision"},{"speaker":"Krystal Proffitt","startTime":2936.88,"endTime":2940.9,"body":"horizons, which is her company,"},{"speaker":"Krystal Proffitt","startTime":2941.1099999999997,"endTime":2944.41,"body":"and go check out what they can"},{"speaker":"Krystal Proffitt","startTime":2941.1099999999997,"endTime":2944.41,"body":"do for you because they've been"},{"speaker":"Krystal Proffitt","startTime":2944.41,"endTime":2949.15,"body":"named in the top 18 Amazon"},{"speaker":"Krystal Proffitt","startTime":2944.41,"endTime":2949.15,"body":"advertising agencies from"},{"speaker":"Krystal Proffitt","startTime":2949.15,"endTime":2954.25,"body":"Business Insider, and they"},{"speaker":"Krystal Proffitt","startTime":2949.15,"endTime":2954.25,"body":"support people that are in the"},{"speaker":"Krystal Proffitt","startTime":2954.25,"endTime":2958.33,"body":"beauty space, baby and health"},{"speaker":"Krystal Proffitt","startTime":2954.25,"endTime":2958.33,"body":"household brands, but they"},{"speaker":"Krystal Proffitt","startTime":2958.33,"endTime":2961.66,"body":"really represent people from all"},{"speaker":"Krystal Proffitt","startTime":2958.33,"endTime":2961.66,"body":"categories. So if this is"},{"speaker":"Krystal Proffitt","startTime":2961.66,"endTime":2964.24,"body":"something that you've been like"},{"speaker":"Krystal Proffitt","startTime":2961.66,"endTime":2964.24,"body":"noodling around with that idea,"},{"speaker":"Krystal Proffitt","startTime":2964.24,"endTime":2966.5499999999997,"body":"you're like, I don't know, that"},{"speaker":"Krystal Proffitt","startTime":2964.24,"endTime":2966.5499999999997,"body":"sounds like it could be fun. It"},{"speaker":"Krystal Proffitt","startTime":2966.5499999999997,"endTime":2970.5699999999997,"body":"sounds like it would be like the"},{"speaker":"Krystal Proffitt","startTime":2966.5499999999997,"endTime":2970.5699999999997,"body":"perfect addition, right, the"},{"speaker":"Krystal Proffitt","startTime":2970.5699999999997,"endTime":2975.8199999999997,"body":"next channel, or the route to"},{"speaker":"Krystal Proffitt","startTime":2970.5699999999997,"endTime":2975.8199999999997,"body":"market that your product or"},{"speaker":"Krystal Proffitt","startTime":2975.8199999999997,"endTime":2979.6,"body":"services could really benefit"},{"speaker":"Krystal Proffitt","startTime":2975.8199999999997,"endTime":2979.6,"body":"from like, if you, you know,"},{"speaker":"Krystal Proffitt","startTime":2979.6,"endTime":2983.17,"body":"because I've thought about this,"},{"speaker":"Krystal Proffitt","startTime":2979.6,"endTime":2983.17,"body":"too. Whenever I was really going"},{"speaker":"Krystal Proffitt","startTime":2983.17,"endTime":2985.7799999999997,"body":"hardcore into podcasting, I"},{"speaker":"Krystal Proffitt","startTime":2983.17,"endTime":2985.7799999999997,"body":"thought, why don't I put"},{"speaker":"Krystal Proffitt","startTime":2985.7799999999997,"endTime":2990.85,"body":"together a bundle on Amazon, and"},{"speaker":"Krystal Proffitt","startTime":2985.7799999999997,"endTime":2990.85,"body":"really just fill it with my"},{"speaker":"Krystal Proffitt","startTime":2990.85,"endTime":2997.0,"body":"favorite products, and have the"},{"speaker":"Krystal Proffitt","startTime":2990.85,"endTime":2997.0,"body":"ability to highlight those in a"},{"speaker":"Krystal Proffitt","startTime":2997.0,"endTime":3000.24,"body":"really specific way. Now, that's"},{"speaker":"Krystal Proffitt","startTime":2997.0,"endTime":3000.24,"body":"not me selling my own products."},{"speaker":"Krystal Proffitt","startTime":3000.24,"endTime":3004.89,"body":"But it's me taking another step"},{"speaker":"Krystal Proffitt","startTime":3000.24,"endTime":3004.89,"body":"into the door of working on"},{"speaker":"Krystal Proffitt","startTime":3004.89,"endTime":3010.2599999999998,"body":"Amazon and creating businesses"},{"speaker":"Krystal Proffitt","startTime":3004.89,"endTime":3010.2599999999998,"body":"that really complement what"},{"speaker":"Krystal Proffitt","startTime":3010.2599999999998,"endTime":3016.08,"body":"you're doing and other aspects"},{"speaker":"Krystal Proffitt","startTime":3010.2599999999998,"endTime":3016.08,"body":"of your business. So fun. Please"},{"speaker":"Krystal Proffitt","startTime":3016.08,"endTime":3019.02,"body":"go check out Laura. And I hope"},{"speaker":"Krystal Proffitt","startTime":3016.08,"endTime":3019.02,"body":"that you learned something"},{"speaker":"Krystal Proffitt","startTime":3019.02,"endTime":3024.93,"body":"today. If not, you really"},{"speaker":"Krystal Proffitt","startTime":3019.02,"endTime":3024.93,"body":"enjoyed her story about just"},{"speaker":"Krystal Proffitt","startTime":3024.96,"endTime":3028.62,"body":"what you can do what you can do"},{"speaker":"Krystal Proffitt","startTime":3024.96,"endTime":3028.62,"body":"when you get creative you think"},{"speaker":"Krystal Proffitt","startTime":3028.62,"endTime":3032.64,"body":"outside the box, and it was just"},{"speaker":"Krystal Proffitt","startTime":3028.62,"endTime":3032.64,"body":"so fun. It was so fun. Thank you"},{"speaker":"Krystal Proffitt","startTime":3032.64,"endTime":3036.0,"body":"so much Laura again, because"},{"speaker":"Krystal Proffitt","startTime":3032.64,"endTime":3036.0,"body":"this was such a great interview."},{"speaker":"Krystal Proffitt","startTime":3036.0899999999997,"endTime":3038.49,"body":"But that's all I have for you"},{"speaker":"Krystal Proffitt","startTime":3036.0899999999997,"endTime":3038.49,"body":"today. So if this is your first"},{"speaker":"Krystal Proffitt","startTime":3038.49,"endTime":3042.06,"body":"time tuning in, make sure you"},{"speaker":"Krystal Proffitt","startTime":3038.49,"endTime":3042.06,"body":"hit the follow or subscribe"},{"speaker":"Krystal Proffitt","startTime":3042.06,"endTime":3046.1099999999997,"body":"button wherever you're listening"},{"speaker":"Krystal Proffitt","startTime":3042.06,"endTime":3046.1099999999997,"body":"to this podcast. And as always"},{"speaker":"Krystal Proffitt","startTime":3046.1099999999997,"endTime":3049.5899999999997,"body":"remember, keep it up. We all"},{"speaker":"Krystal Proffitt","startTime":3046.1099999999997,"endTime":3049.5899999999997,"body":"have to start somewhere"}]}