{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.33,"endTime":139.23000000000002,"body":"This happens every year,"},{"speaker":"Intro","startTime":135.33,"endTime":139.23000000000002,"body":"at the beginning of the year,"},{"speaker":"Intro","startTime":139.26,"endTime":146.4,"body":"there is a lot of push, and a"},{"speaker":"Intro","startTime":139.26,"endTime":146.4,"body":"lot of people asking about new"},{"speaker":"Intro","startTime":146.64000000000001,"endTime":150.63,"body":"channels for content. It's kind"},{"speaker":"Intro","startTime":146.64000000000001,"endTime":150.63,"body":"of one of the reasons why I"},{"speaker":"Intro","startTime":150.63,"endTime":155.13,"body":"didn't talk too much at the end"},{"speaker":"Intro","startTime":150.63,"endTime":155.13,"body":"of last year about creating new"},{"speaker":"Intro","startTime":155.13,"endTime":159.96,"body":"content. Because I think that"},{"speaker":"Intro","startTime":155.13,"endTime":159.96,"body":"whenever you do that, first of"},{"speaker":"Intro","startTime":159.96,"endTime":164.46,"body":"all, it's what all the content"},{"speaker":"Intro","startTime":159.96,"endTime":164.46,"body":"strategist and content creators"},{"speaker":"Intro","startTime":164.46,"endTime":166.59,"body":"and people that teach this"},{"speaker":"Intro","startTime":164.46,"endTime":166.59,"body":"stuff, it's what they're all"},{"speaker":"Intro","startTime":166.59,"endTime":175.53,"body":"talking about. And what I wanted"},{"speaker":"Intro","startTime":166.59,"endTime":175.53,"body":"to do today is focus more on why"},{"speaker":"Intro","startTime":175.56,"endTime":179.34,"body":"you should be adding this to"},{"speaker":"Intro","startTime":175.56,"endTime":179.34,"body":"your content, if you haven't"},{"speaker":"Intro","startTime":179.34,"endTime":184.32,"body":"already, and give you some of"},{"speaker":"Intro","startTime":179.34,"endTime":184.32,"body":"those benefits now that it"},{"speaker":"Intro","startTime":184.32,"endTime":187.44,"body":"doesn't feel so overwhelming,"},{"speaker":"Intro","startTime":184.32,"endTime":187.44,"body":"because I mean, I'm recording"},{"speaker":"Intro","startTime":187.44,"endTime":190.98000000000002,"body":"this. It's January, we're mid"},{"speaker":"Intro","startTime":187.44,"endTime":190.98000000000002,"body":"January already. I can't believe"},{"speaker":"Intro","startTime":190.98000000000002,"endTime":194.91,"body":"this. But I didn't want to put"},{"speaker":"Intro","startTime":190.98000000000002,"endTime":194.91,"body":"that kind of pressure on you in"},{"speaker":"Intro","startTime":194.91,"endTime":198.60000000000002,"body":"December. Because I feel like"},{"speaker":"Intro","startTime":194.91,"endTime":198.60000000000002,"body":"there was a lot of pressure in"},{"speaker":"Intro","startTime":198.60000000000002,"endTime":201.57,"body":"December, there's always like,"},{"speaker":"Intro","startTime":198.60000000000002,"endTime":201.57,"body":"okay, we can hurry up and wrap"},{"speaker":"Intro","startTime":201.57,"endTime":203.73000000000002,"body":"this up before the end of the"},{"speaker":"Intro","startTime":201.57,"endTime":203.73000000000002,"body":"year, I have to have this"},{"speaker":"Intro","startTime":203.73000000000002,"endTime":206.46,"body":"started, I have to have it"},{"speaker":"Intro","startTime":203.73000000000002,"endTime":206.46,"body":"launched on January first."},{"speaker":"Intro","startTime":206.46,"endTime":209.01,"body":"Otherwise, I'm a failure. I'm a"},{"speaker":"Intro","startTime":206.46,"endTime":209.01,"body":"loser and blah, blah, like I"},{"speaker":"Intro","startTime":209.01,"endTime":212.22,"body":"mean, maybe it's just me, maybe"},{"speaker":"Intro","startTime":209.01,"endTime":212.22,"body":"these are my own hangups, my own"},{"speaker":"Intro","startTime":212.22,"endTime":218.4,"body":"thoughts. But today, I'm sharing"},{"speaker":"Intro","startTime":212.22,"endTime":218.4,"body":"with you about YouTube shorts."},{"speaker":"Intro","startTime":218.43,"endTime":222.12,"body":"So specifically, we're talking"},{"speaker":"Intro","startTime":218.43,"endTime":222.12,"body":"about YouTube shorts, not just"},{"speaker":"Intro","startTime":222.12,"endTime":224.52,"body":"creating a brand new YouTube"},{"speaker":"Intro","startTime":222.12,"endTime":224.52,"body":"channel, which we'll talk a"},{"speaker":"Intro","startTime":224.52,"endTime":227.91000000000003,"body":"little bit about that. But I"},{"speaker":"Intro","startTime":224.52,"endTime":227.91000000000003,"body":"really want to focus in on"},{"speaker":"Intro","startTime":227.91000000000003,"endTime":231.72,"body":"shorts, because I did put that"},{"speaker":"Intro","startTime":227.91000000000003,"endTime":231.72,"body":"kind of pressure on myself to"},{"speaker":"Intro","startTime":231.72,"endTime":235.68,"body":"launch a brand new YouTube"},{"speaker":"Intro","startTime":231.72,"endTime":235.68,"body":"channel. It's for a family. I'll"},{"speaker":"Intro","startTime":235.68,"endTime":240.18,"body":"talk about talking about all the"},{"speaker":"Intro","startTime":235.68,"endTime":240.18,"body":"details in a second. But I have"},{"speaker":"Intro","startTime":240.18,"endTime":246.60000000000002,"body":"learned so much about YouTube"},{"speaker":"Intro","startTime":240.18,"endTime":246.60000000000002,"body":"shorts, and they just cannot be"},{"speaker":"Intro","startTime":246.60000000000002,"endTime":250.41000000000003,"body":"ignored. And I have so many cool"},{"speaker":"Intro","startTime":246.60000000000002,"endTime":250.41000000000003,"body":"things to share with you about"},{"speaker":"Intro","startTime":250.41000000000003,"endTime":255.63,"body":"it. But I've had a lot of people"},{"speaker":"Intro","startTime":250.41000000000003,"endTime":255.63,"body":"reaching out in this community"},{"speaker":"Intro","startTime":255.84,"endTime":258.54,"body":"that have been asking me about"},{"speaker":"Intro","startTime":255.84,"endTime":258.54,"body":"YouTube for such a long time."},{"speaker":"Intro","startTime":258.57,"endTime":262.92,"body":"Whether it's transitioning from"},{"speaker":"Intro","startTime":258.57,"endTime":262.92,"body":"a blog or a podcast to YouTube"},{"speaker":"Intro","startTime":262.92,"endTime":266.97,"body":"or just trying to understand how"},{"speaker":"Intro","startTime":262.92,"endTime":266.97,"body":"it all works together. I get a"},{"speaker":"Intro","startTime":266.97,"endTime":270.87,"body":"lot of questions I do. When"},{"speaker":"Intro","startTime":266.97,"endTime":270.87,"body":"since I recently launched our"},{"speaker":"Intro","startTime":270.87,"endTime":274.59000000000003,"body":"new YouTube channel. And I"},{"speaker":"Intro","startTime":270.87,"endTime":274.59000000000003,"body":"started brand new, like brain,"},{"speaker":"Intro","startTime":274.59000000000003,"endTime":278.34000000000003,"body":"edit and rebrand a new channel"},{"speaker":"Intro","startTime":274.59000000000003,"endTime":278.34000000000003,"body":"like I started from scratch. I"},{"speaker":"Intro","startTime":278.34000000000003,"endTime":281.97,"body":"wanted to share with you what"},{"speaker":"Intro","startTime":278.34000000000003,"endTime":281.97,"body":"I've learned and how you can"},{"speaker":"Intro","startTime":281.97,"endTime":288.24,"body":"apply those same learnings,"},{"speaker":"Intro","startTime":281.97,"endTime":288.24,"body":"mistakes, all the things. So"},{"speaker":"Intro","startTime":288.45000000000005,"endTime":293.03999999999996,"body":"let's get right to it. Welcome"},{"speaker":"Intro","startTime":288.45000000000005,"endTime":293.03999999999996,"body":"to the Prophet podcast where we"},{"speaker":"Intro","startTime":293.03999999999996,"endTime":296.73,"body":"teach you how to start launch"},{"speaker":"Intro","startTime":293.03999999999996,"endTime":296.73,"body":"and market your content with"},{"speaker":"Intro","startTime":296.73,"endTime":299.61,"body":"confidence. I'm your host,"},{"speaker":"Intro","startTime":296.73,"endTime":299.61,"body":"Krystal, Proffitt, and I'm so"},{"speaker":"Intro","startTime":299.61,"endTime":302.49,"body":"excited that you're here. Thanks"},{"speaker":"Intro","startTime":299.61,"endTime":302.49,"body":"for hanging out with me today."},{"speaker":"Intro","startTime":302.49,"endTime":305.31,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":302.49,"endTime":305.31,"body":"figure out the world of content"},{"speaker":"Intro","startTime":305.31,"endTime":309.51,"body":"creation, this is the show that"},{"speaker":"Intro","startTime":305.31,"endTime":309.51,"body":"will help be your time saving"},{"speaker":"Intro","startTime":309.51,"endTime":312.45000000000005,"body":"shortcut. So let's get right to"},{"speaker":"Intro","startTime":309.51,"endTime":312.45000000000005,"body":"it, shall we?"},{"speaker":"YouTube Shorts","startTime":315.34000000000003,"endTime":317.77,"body":"Alright, so we"},{"speaker":"YouTube Shorts","startTime":315.34000000000003,"endTime":317.77,"body":"are just gonna dive straight"},{"speaker":"YouTube Shorts","startTime":317.77,"endTime":321.28,"body":"into YouTube shorts. Like I"},{"speaker":"YouTube Shorts","startTime":317.77,"endTime":321.28,"body":"said, this is what we're talking"},{"speaker":"YouTube Shorts","startTime":321.28,"endTime":326.89,"body":"about today. It's the highlight"},{"speaker":"YouTube Shorts","startTime":321.28,"endTime":326.89,"body":"of YouTube. And it has been for"},{"speaker":"YouTube Shorts","startTime":326.89,"endTime":329.32,"body":"a while. So I want to come out"},{"speaker":"YouTube Shorts","startTime":326.89,"endTime":329.32,"body":"and say that like it's not"},{"speaker":"YouTube Shorts","startTime":329.32,"endTime":332.23,"body":"something that's brand new, it's"},{"speaker":"YouTube Shorts","startTime":329.32,"endTime":332.23,"body":"just come on the scene, like"},{"speaker":"YouTube Shorts","startTime":332.23,"endTime":335.32,"body":"shorts have been around for a"},{"speaker":"YouTube Shorts","startTime":332.23,"endTime":335.32,"body":"few years. And I actually had a"},{"speaker":"YouTube Shorts","startTime":335.32,"endTime":339.28,"body":"great conversation with ash"},{"speaker":"YouTube Shorts","startTime":335.32,"endTime":339.28,"body":"Borland, so I'll link to his"},{"speaker":"YouTube Shorts","startTime":339.61,"endTime":344.44,"body":"chat that we had about YouTube"},{"speaker":"YouTube Shorts","startTime":339.61,"endTime":344.44,"body":"shorts and what he was trying"},{"speaker":"YouTube Shorts","startTime":344.47,"endTime":349.3,"body":"and I think that it's really"},{"speaker":"YouTube Shorts","startTime":344.47,"endTime":349.3,"body":"noteworthy to look at some of"},{"speaker":"YouTube Shorts","startTime":349.3,"endTime":352.45000000000005,"body":"those same strategies because I"},{"speaker":"YouTube Shorts","startTime":349.3,"endTime":352.45000000000005,"body":"still think that they're always"},{"speaker":"YouTube Shorts","startTime":352.45000000000005,"endTime":356.26,"body":"get this word mixed up, is it"},{"speaker":"YouTube Shorts","startTime":352.45000000000005,"endTime":356.26,"body":"applicable, applicable, you"},{"speaker":"YouTube Shorts","startTime":356.26,"endTime":358.39,"body":"know, it's people say that"},{"speaker":"YouTube Shorts","startTime":356.26,"endTime":358.39,"body":"different tomato, tomahto,"},{"speaker":"YouTube Shorts","startTime":358.39,"endTime":361.39,"body":"whatever, but it still applies"},{"speaker":"YouTube Shorts","startTime":358.39,"endTime":361.39,"body":"today."},{"speaker":"Higher Reach Than Regular Videos","startTime":361.67,"endTime":363.98,"body":"Some"},{"speaker":"Higher Reach Than Regular Videos","startTime":361.67,"endTime":363.98,"body":"of that same content about"},{"speaker":"Higher Reach Than Regular Videos","startTime":364.1,"endTime":368.75,"body":"putting more shorts out there"},{"speaker":"Higher Reach Than Regular Videos","startTime":364.1,"endTime":368.75,"body":"and the higher reach but I think"},{"speaker":"Higher Reach Than Regular Videos","startTime":368.75,"endTime":374.36,"body":"that with the popularity of all"},{"speaker":"Higher Reach Than Regular Videos","startTime":368.75,"endTime":374.36,"body":"the platforms that are focusing"},{"speaker":"Higher Reach Than Regular Videos","startTime":374.36,"endTime":377.84000000000003,"body":"on short form, you have tick"},{"speaker":"Higher Reach Than Regular Videos","startTime":374.36,"endTime":377.84000000000003,"body":"tock Instagram, you know,"},{"speaker":"Higher Reach Than Regular Videos","startTime":377.84000000000003,"endTime":381.65,"body":"Facebook has all these I'm sure"},{"speaker":"Higher Reach Than Regular Videos","startTime":377.84000000000003,"endTime":381.65,"body":"there's 1000 other social media"},{"speaker":"Higher Reach Than Regular Videos","startTime":381.65,"endTime":386.12,"body":"platforms that do this and I"},{"speaker":"Higher Reach Than Regular Videos","startTime":381.65,"endTime":386.12,"body":"don't even know about but short"},{"speaker":"Higher Reach Than Regular Videos","startTime":386.12,"endTime":391.34000000000003,"body":"content is really what people"},{"speaker":"Higher Reach Than Regular Videos","startTime":386.12,"endTime":391.34000000000003,"body":"are focusing on today. And right"},{"speaker":"Higher Reach Than Regular Videos","startTime":391.34000000000003,"endTime":397.46,"body":"now, today as of me recording"},{"speaker":"Higher Reach Than Regular Videos","startTime":391.34000000000003,"endTime":397.46,"body":"this shorts have like, I mean,"},{"speaker":"Higher Reach Than Regular Videos","startTime":397.46,"endTime":401.12,"body":"it's a 10x return more than"},{"speaker":"Higher Reach Than Regular Videos","startTime":397.46,"endTime":401.12,"body":"that, like it's just it's"},{"speaker":"Higher Reach Than Regular Videos","startTime":401.12,"endTime":404.57,"body":"ridiculous. Like let me give you"},{"speaker":"Higher Reach Than Regular Videos","startTime":401.12,"endTime":404.57,"body":"a comparison. I was talking"},{"speaker":"Higher Reach Than Regular Videos","startTime":404.57,"endTime":408.53000000000003,"body":"about this in my weekly"},{"speaker":"Higher Reach Than Regular Videos","startTime":404.57,"endTime":408.53000000000003,"body":"newsletter. So if you if you're"},{"speaker":"Higher Reach Than Regular Videos","startTime":408.53000000000003,"endTime":410.96,"body":"on my weekly newsletter, you"},{"speaker":"Higher Reach Than Regular Videos","startTime":408.53000000000003,"endTime":410.96,"body":"probably saw me talking about"},{"speaker":"Higher Reach Than Regular Videos","startTime":410.96,"endTime":414.77,"body":"this, but there are two videos"},{"speaker":"Higher Reach Than Regular Videos","startTime":410.96,"endTime":414.77,"body":"that are published. They're"},{"speaker":"Higher Reach Than Regular Videos","startTime":414.77,"endTime":418.49,"body":"shorts, okay, so that means"},{"speaker":"Higher Reach Than Regular Videos","startTime":414.77,"endTime":418.49,"body":"they're less than 60 seconds. I"},{"speaker":"Higher Reach Than Regular Videos","startTime":418.49,"endTime":421.94,"body":"think one of them is like 40"},{"speaker":"Higher Reach Than Regular Videos","startTime":418.49,"endTime":421.94,"body":"seconds and the other one might"},{"speaker":"Higher Reach Than Regular Videos","startTime":421.94,"endTime":428.39,"body":"be closer to a minute. Super"},{"speaker":"Higher Reach Than Regular Videos","startTime":421.94,"endTime":428.39,"body":"short. They have over 1200 views"},{"speaker":"Higher Reach Than Regular Videos","startTime":428.42,"endTime":432.2,"body":"a piece both of these videos."},{"speaker":"Higher Reach Than Regular Videos","startTime":428.42,"endTime":432.2,"body":"Now mind you, my channel hasn't"},{"speaker":"Higher Reach Than Regular Videos","startTime":432.2,"endTime":434.81,"body":"even been around for a month at"},{"speaker":"Higher Reach Than Regular Videos","startTime":432.2,"endTime":434.81,"body":"this point one I'm recording,"},{"speaker":"Higher Reach Than Regular Videos","startTime":434.81,"endTime":438.44,"body":"and it's been around for a"},{"speaker":"Higher Reach Than Regular Videos","startTime":434.81,"endTime":438.44,"body":"little over two weeks. And"},{"speaker":"Higher Reach Than Regular Videos","startTime":438.44,"endTime":442.79,"body":"there's two videos already that"},{"speaker":"Higher Reach Than Regular Videos","startTime":438.44,"endTime":442.79,"body":"have 1200 views. Now for"},{"speaker":"Higher Reach Than Regular Videos","startTime":442.79,"endTime":447.83,"body":"comparison, the videos, the"},{"speaker":"Higher Reach Than Regular Videos","startTime":442.79,"endTime":447.83,"body":"longer form videos that I"},{"speaker":"Higher Reach Than Regular Videos","startTime":447.83,"endTime":453.32,"body":"created, like the actual ones"},{"speaker":"Higher Reach Than Regular Videos","startTime":447.83,"endTime":453.32,"body":"that are the traditional YouTube"},{"speaker":"Higher Reach Than Regular Videos","startTime":453.32,"endTime":459.44,"body":"videos, their exact same topic."},{"speaker":"Higher Reach Than Regular Videos","startTime":453.32,"endTime":459.44,"body":"Some of them are even clips from"},{"speaker":"Higher Reach Than Regular Videos","startTime":459.44,"endTime":466.58,"body":"that video, they only have seven"},{"speaker":"Higher Reach Than Regular Videos","startTime":459.44,"endTime":466.58,"body":"and 19. Seven, like single digit"},{"speaker":"Higher Reach Than Regular Videos","startTime":466.61,"endTime":475.76,"body":"seven, and 19, while the other"},{"speaker":"Higher Reach Than Regular Videos","startTime":466.61,"endTime":475.76,"body":"shorts have over 1200 views. So"},{"speaker":"Higher Reach Than Regular Videos","startTime":475.76,"endTime":478.94,"body":"what is that? What is happening"},{"speaker":"Higher Reach Than Regular Videos","startTime":475.76,"endTime":478.94,"body":"here? Why is this going on? So"},{"speaker":"Higher Reach Than Regular Videos","startTime":479.0,"endTime":483.8,"body":"the algorithm is giving"},{"speaker":"Higher Reach Than Regular Videos","startTime":479.0,"endTime":483.8,"body":"preference to shorts. So this is"},{"speaker":"Higher Reach Than Regular Videos","startTime":483.8,"endTime":487.13,"body":"where so many YouTube"},{"speaker":"Higher Reach Than Regular Videos","startTime":483.8,"endTime":487.13,"body":"subscribers are hanging out and"},{"speaker":"Higher Reach Than Regular Videos","startTime":487.13,"endTime":490.31,"body":"watching content these days"},{"speaker":"Higher Reach Than Regular Videos","startTime":487.13,"endTime":490.31,"body":"like, again, this is no"},{"speaker":"Higher Reach Than Regular Videos","startTime":490.31,"endTime":494.0,"body":"surprise, this has been kind of"},{"speaker":"Higher Reach Than Regular Videos","startTime":490.31,"endTime":494.0,"body":"the upward trend for the last"},{"speaker":"Higher Reach Than Regular Videos","startTime":494.0,"endTime":498.17,"body":"three years is short form"},{"speaker":"Higher Reach Than Regular Videos","startTime":494.0,"endTime":498.17,"body":"content, how can we make"},{"speaker":"Higher Reach Than Regular Videos","startTime":498.17,"endTime":502.82,"body":"something real impactful in a"},{"speaker":"Higher Reach Than Regular Videos","startTime":498.17,"endTime":502.82,"body":"short amount of time? And if"},{"speaker":"Higher Reach Than Regular Videos","startTime":502.82,"endTime":508.25,"body":"you're listening to this, and"},{"speaker":"Higher Reach Than Regular Videos","startTime":502.82,"endTime":508.25,"body":"you have YouTube right now, then"},{"speaker":"Higher Reach Than Regular Videos","startTime":508.28000000000003,"endTime":512.3,"body":"this is specifically for you."},{"speaker":"Higher Reach Than Regular Videos","startTime":508.28000000000003,"endTime":512.3,"body":"Because I don't want you caught"},{"speaker":"Higher Reach Than Regular Videos","startTime":512.3299999999999,"endTime":515.78,"body":"in the will this is how I've"},{"speaker":"Higher Reach Than Regular Videos","startTime":512.3299999999999,"endTime":515.78,"body":"always done it. So I'm just"},{"speaker":"Higher Reach Than Regular Videos","startTime":515.78,"endTime":520.5799999999999,"body":"going to continue to do longer"},{"speaker":"Higher Reach Than Regular Videos","startTime":515.78,"endTime":520.5799999999999,"body":"videos. Because the truth is, we"},{"speaker":"Higher Reach Than Regular Videos","startTime":520.5799999999999,"endTime":524.3299999999999,"body":"need to change things up. We do"},{"speaker":"Higher Reach Than Regular Videos","startTime":520.5799999999999,"endTime":524.3299999999999,"body":"we do. Because I was in this"},{"speaker":"Higher Reach Than Regular Videos","startTime":524.3299999999999,"endTime":526.8199999999999,"body":"mindset for a long time. I'm"},{"speaker":"Higher Reach Than Regular Videos","startTime":524.3299999999999,"endTime":526.8199999999999,"body":"like, I don't need to do that."},{"speaker":"Higher Reach Than Regular Videos","startTime":526.8199999999999,"endTime":530.75,"body":"Like it's, you know, just my"},{"speaker":"Higher Reach Than Regular Videos","startTime":526.8199999999999,"endTime":530.75,"body":"longer videos work. They work"},{"speaker":"Higher Reach Than Regular Videos","startTime":530.75,"endTime":533.0,"body":"for SEO, and they were we're"},{"speaker":"Higher Reach Than Regular Videos","startTime":530.75,"endTime":533.0,"body":"gonna talk about SEO in a"},{"speaker":"Higher Reach Than Regular Videos","startTime":533.0,"endTime":537.0799999999999,"body":"second. I was just stuck in this"},{"speaker":"Higher Reach Than Regular Videos","startTime":533.0,"endTime":537.0799999999999,"body":"like, No, this is just the same"},{"speaker":"Higher Reach Than Regular Videos","startTime":537.0799999999999,"endTime":541.37,"body":"thing. And this is me, I am a"},{"speaker":"Higher Reach Than Regular Videos","startTime":537.0799999999999,"endTime":541.37,"body":"creature of habit to a fault."},{"speaker":"Higher Reach Than Regular Videos","startTime":541.4,"endTime":546.26,"body":"Like to a big fault. I get stuck"},{"speaker":"Higher Reach Than Regular Videos","startTime":541.4,"endTime":546.26,"body":"in my like, this is the routine."},{"speaker":"Higher Reach Than Regular Videos","startTime":546.26,"endTime":550.04,"body":"This is how it's done, that"},{"speaker":"Higher Reach Than Regular Videos","startTime":546.26,"endTime":550.04,"body":"sometimes I don't branch out and"},{"speaker":"Higher Reach Than Regular Videos","startTime":550.04,"endTime":553.52,"body":"try new things. And this is one"},{"speaker":"Higher Reach Than Regular Videos","startTime":550.04,"endTime":553.52,"body":"of those things, I can tell you"},{"speaker":"Higher Reach Than Regular Videos","startTime":553.52,"endTime":558.4100000000001,"body":"that I regret it. I regret not"},{"speaker":"Higher Reach Than Regular Videos","startTime":553.52,"endTime":558.4100000000001,"body":"doing more shorts whenever I had"},{"speaker":"Higher Reach Than Regular Videos","startTime":558.4100000000001,"endTime":561.9200000000001,"body":"that first conversation with"},{"speaker":"Higher Reach Than Regular Videos","startTime":558.4100000000001,"endTime":561.9200000000001,"body":"ash. And we talked about all the"},{"speaker":"Higher Reach Than Regular Videos","startTime":561.9200000000001,"endTime":565.22,"body":"different things that he was"},{"speaker":"Higher Reach Than Regular Videos","startTime":561.9200000000001,"endTime":565.22,"body":"trying and getting on board with"},{"speaker":"Higher Reach Than Regular Videos","startTime":565.22,"endTime":568.9100000000001,"body":"it then. But you know what"},{"speaker":"Higher Reach Than Regular Videos","startTime":565.22,"endTime":568.9100000000001,"body":"Hindsight is 2020. Now I'm"},{"speaker":"Higher Reach Than Regular Videos","startTime":568.9100000000001,"endTime":572.45,"body":"telling you today that you"},{"speaker":"Higher Reach Than Regular Videos","startTime":568.9100000000001,"endTime":572.45,"body":"should be focusing on shorts."},{"speaker":"Higher Reach Than Regular Videos","startTime":572.45,"endTime":577.8199999999999,"body":"But let's go back to everyone"},{"speaker":"Higher Reach Than Regular Videos","startTime":572.45,"endTime":577.8199999999999,"body":"that has an existing YouTube"},{"speaker":"Higher Reach Than Regular Videos","startTime":577.8199999999999,"endTime":580.55,"body":"channel right now I'm gonna talk"},{"speaker":"Higher Reach Than Regular Videos","startTime":577.8199999999999,"endTime":580.55,"body":"to brand new ones in a second."},{"speaker":"Higher Reach Than Regular Videos","startTime":580.73,"endTime":585.14,"body":"But if you have a YouTube"},{"speaker":"Higher Reach Than Regular Videos","startTime":580.73,"endTime":585.14,"body":"channel, because I have Amy in"},{"speaker":"Higher Reach Than Regular Videos","startTime":585.1700000000001,"endTime":589.04,"body":"our community reached out to me"},{"speaker":"Higher Reach Than Regular Videos","startTime":585.1700000000001,"endTime":589.04,"body":"and said, Hey, I really want to"},{"speaker":"Higher Reach Than Regular Videos","startTime":589.04,"endTime":592.9100000000001,"body":"focus on YouTube this year. And"},{"speaker":"Higher Reach Than Regular Videos","startTime":589.04,"endTime":592.9100000000001,"body":"she already has an existing"},{"speaker":"Higher Reach Than Regular Videos","startTime":592.9100000000001,"endTime":595.85,"body":"channel. She's like, I want to"},{"speaker":"Higher Reach Than Regular Videos","startTime":592.9100000000001,"endTime":595.85,"body":"grow it, I want to do some acid,"},{"speaker":"Higher Reach Than Regular Videos","startTime":595.85,"endTime":599.12,"body":"you have to do shorts, you have"},{"speaker":"Higher Reach Than Regular Videos","startTime":595.85,"endTime":599.12,"body":"to do shorts, and I don't want"},{"speaker":"Higher Reach Than Regular Videos","startTime":599.12,"endTime":601.13,"body":"it to be something that's"},{"speaker":"Higher Reach Than Regular Videos","startTime":599.12,"endTime":601.13,"body":"overwhelming. I had this"},{"speaker":"Higher Reach Than Regular Videos","startTime":601.13,"endTime":604.4,"body":"conversation with my mom, who"},{"speaker":"Higher Reach Than Regular Videos","startTime":601.13,"endTime":604.4,"body":"also has a YouTube channel, I'll"},{"speaker":"Higher Reach Than Regular Videos","startTime":604.4,"endTime":608.39,"body":"link to both of their channels"},{"speaker":"Higher Reach Than Regular Videos","startTime":604.4,"endTime":608.39,"body":"in the show notes. But she said,"},{"speaker":"Higher Reach Than Regular Videos","startTime":608.9,"endTime":612.44,"body":"I really want to get back into"},{"speaker":"Higher Reach Than Regular Videos","startTime":608.9,"endTime":612.44,"body":"YouTube. I'm filling it. She"},{"speaker":"Higher Reach Than Regular Videos","startTime":612.44,"endTime":615.8299999999999,"body":"said I don't want to feel like"},{"speaker":"Higher Reach Than Regular Videos","startTime":612.44,"endTime":615.8299999999999,"body":"this is too much for me to"},{"speaker":"Higher Reach Than Regular Videos","startTime":615.8299999999999,"endTime":616.61,"body":"handle."},{"speaker":"Create Shorts from Existing Content","startTime":617.0,"endTime":619.28,"body":"And"},{"speaker":"Create Shorts from Existing Content","startTime":617.0,"endTime":619.28,"body":"I said okay, well this is the"},{"speaker":"Create Shorts from Existing Content","startTime":619.28,"endTime":626.0,"body":"great thing about YouTube today"},{"speaker":"Create Shorts from Existing Content","startTime":619.28,"endTime":626.0,"body":"is you can create shorts, like"},{"speaker":"Create Shorts from Existing Content","startTime":626.0,"endTime":630.77,"body":"the short clips from your"},{"speaker":"Create Shorts from Existing Content","startTime":626.0,"endTime":630.77,"body":"current videos. So from your"},{"speaker":"Create Shorts from Existing Content","startTime":630.77,"endTime":635.1800000000001,"body":"existing content, you are able"},{"speaker":"Create Shorts from Existing Content","startTime":630.77,"endTime":635.1800000000001,"body":"to create short, so you don't"},{"speaker":"Create Shorts from Existing Content","startTime":635.1800000000001,"endTime":638.9,"body":"have to say oh my gosh, I'm"},{"speaker":"Create Shorts from Existing Content","startTime":635.1800000000001,"endTime":638.9,"body":"going to commit to creating, you"},{"speaker":"Create Shorts from Existing Content","startTime":638.9,"endTime":642.47,"body":"know, just hours and hours of"},{"speaker":"Create Shorts from Existing Content","startTime":638.9,"endTime":642.47,"body":"all these short videos, no, go"},{"speaker":"Create Shorts from Existing Content","startTime":642.47,"endTime":644.78,"body":"work with the content you"},{"speaker":"Create Shorts from Existing Content","startTime":642.47,"endTime":644.78,"body":"already have. And this is what I"},{"speaker":"Create Shorts from Existing Content","startTime":644.78,"endTime":648.41,"body":"told Amy, I was like, go back"},{"speaker":"Create Shorts from Existing Content","startTime":644.78,"endTime":648.41,"body":"look and see if there's anything"},{"speaker":"Create Shorts from Existing Content","startTime":648.41,"endTime":652.34,"body":"that you can create these"},{"speaker":"Create Shorts from Existing Content","startTime":648.41,"endTime":652.34,"body":"shorter form videos from your"},{"speaker":"Create Shorts from Existing Content","startTime":652.34,"endTime":656.75,"body":"current content. So if you have"},{"speaker":"Create Shorts from Existing Content","startTime":652.34,"endTime":656.75,"body":"a current YouTube channel, all"},{"speaker":"Create Shorts from Existing Content","startTime":656.75,"endTime":660.41,"body":"you have to do is go to the"},{"speaker":"Create Shorts from Existing Content","startTime":656.75,"endTime":660.41,"body":"YouTube mobile app. So this does"},{"speaker":"Create Shorts from Existing Content","startTime":660.41,"endTime":663.8,"body":"not work from your desktop. I"},{"speaker":"Create Shorts from Existing Content","startTime":660.41,"endTime":663.8,"body":"don't know why this is one of"},{"speaker":"Create Shorts from Existing Content","startTime":663.8,"endTime":666.11,"body":"those frustrating things right"},{"speaker":"Create Shorts from Existing Content","startTime":663.8,"endTime":666.11,"body":"about tech, it's like, well, you"},{"speaker":"Create Shorts from Existing Content","startTime":666.11,"endTime":669.38,"body":"can only do it on your phone"},{"speaker":"Create Shorts from Existing Content","startTime":666.11,"endTime":669.38,"body":"app, but not on your desktop."},{"speaker":"Create Shorts from Existing Content","startTime":669.41,"endTime":674.48,"body":"This is one of those things. But"},{"speaker":"Create Shorts from Existing Content","startTime":669.41,"endTime":674.48,"body":"you have to go to a video that"},{"speaker":"Create Shorts from Existing Content","startTime":674.48,"endTime":677.99,"body":"you want to create a clip from"},{"speaker":"Create Shorts from Existing Content","startTime":674.48,"endTime":677.99,"body":"on your phone on your mobile"},{"speaker":"Create Shorts from Existing Content","startTime":677.99,"endTime":683.54,"body":"app. And then from there, there"},{"speaker":"Create Shorts from Existing Content","startTime":677.99,"endTime":683.54,"body":"is a remix button that allows"},{"speaker":"Create Shorts from Existing Content","startTime":683.54,"endTime":688.04,"body":"you to create a short from your"},{"speaker":"Create Shorts from Existing Content","startTime":683.54,"endTime":688.04,"body":"longer video. So you could just"},{"speaker":"Create Shorts from Existing Content","startTime":688.04,"endTime":692.24,"body":"pick whichever section of your"},{"speaker":"Create Shorts from Existing Content","startTime":688.04,"endTime":692.24,"body":"video that you want to turn into"},{"speaker":"Create Shorts from Existing Content","startTime":692.27,"endTime":695.84,"body":"a short and it's super, super"},{"speaker":"Create Shorts from Existing Content","startTime":692.27,"endTime":695.84,"body":"simple to do. But what's even"},{"speaker":"Create Shorts from Existing Content","startTime":695.84,"endTime":699.89,"body":"cooler about this is that the"},{"speaker":"Create Shorts from Existing Content","startTime":695.84,"endTime":699.89,"body":"traffic that you reach with"},{"speaker":"Create Shorts from Existing Content","startTime":699.92,"endTime":704.0600000000001,"body":"these types of shorts that are"},{"speaker":"Create Shorts from Existing Content","startTime":699.92,"endTime":704.0600000000001,"body":"created from this longer form"},{"speaker":"Create Shorts from Existing Content","startTime":704.3,"endTime":710.87,"body":"video can redirect them back to"},{"speaker":"Create Shorts from Existing Content","startTime":704.3,"endTime":710.87,"body":"your original content, which is"},{"speaker":"Create Shorts from Existing Content","startTime":710.93,"endTime":714.11,"body":"super cool. Like you don't"},{"speaker":"Create Shorts from Existing Content","startTime":710.93,"endTime":714.11,"body":"really get that on any other"},{"speaker":"Create Shorts from Existing Content","startTime":714.11,"endTime":718.01,"body":"platform where you could make"},{"speaker":"Create Shorts from Existing Content","startTime":714.11,"endTime":718.01,"body":"like a short tic tock and then"},{"speaker":"Create Shorts from Existing Content","startTime":718.01,"endTime":722.39,"body":"it's going to redirect you to a"},{"speaker":"Create Shorts from Existing Content","startTime":718.01,"endTime":722.39,"body":"longer one or on Instagram like"},{"speaker":"Create Shorts from Existing Content","startTime":722.57,"endTime":726.32,"body":"this is one of the only places"},{"speaker":"Create Shorts from Existing Content","startTime":722.57,"endTime":726.32,"body":"where I've seen that and this is"},{"speaker":"Create Shorts from Existing Content","startTime":726.32,"endTime":729.53,"body":"what I call the spiderweb effect"},{"speaker":"Create Shorts from Existing Content","startTime":726.32,"endTime":729.53,"body":"and this is something that I"},{"speaker":"Create Shorts from Existing Content","startTime":729.53,"endTime":732.77,"body":"teach inside radical"},{"speaker":"Create Shorts from Existing Content","startTime":729.53,"endTime":732.77,"body":"repurposing, but it's giving you"},{"speaker":"Create Shorts from Existing Content","startTime":732.77,"endTime":737.69,"body":"the ability to to really have"},{"speaker":"Create Shorts from Existing Content","startTime":732.77,"endTime":737.69,"body":"someone walk into your content,"},{"speaker":"Create Shorts from Existing Content","startTime":737.69,"endTime":740.0600000000001,"body":"and then they click on it, and"},{"speaker":"Create Shorts from Existing Content","startTime":737.69,"endTime":740.0600000000001,"body":"they kind of go down this rabbit"},{"speaker":"Create Shorts from Existing Content","startTime":740.0600000000001,"endTime":745.13,"body":"hole of learning more about you"},{"speaker":"Create Shorts from Existing Content","startTime":740.0600000000001,"endTime":745.13,"body":"and getting caught in your"},{"speaker":"Create Shorts from Existing Content","startTime":745.13,"endTime":749.24,"body":"spiderweb of content, because"},{"speaker":"Create Shorts from Existing Content","startTime":745.13,"endTime":749.24,"body":"then they can continue to"},{"speaker":"Create Shorts from Existing Content","startTime":749.24,"endTime":753.65,"body":"consume all the different things"},{"speaker":"Create Shorts from Existing Content","startTime":749.24,"endTime":753.65,"body":"that you've created on your"},{"speaker":"Create Shorts from Existing Content","startTime":753.65,"endTime":757.85,"body":"channel, whether they're short"},{"speaker":"Create Shorts from Existing Content","startTime":753.65,"endTime":757.85,"body":"or longer form videos. So super,"},{"speaker":"Create Shorts from Existing Content","startTime":757.85,"endTime":762.11,"body":"super cool. I love this feature"},{"speaker":"Create Shorts from Existing Content","startTime":757.85,"endTime":762.11,"body":"for anybody that has an existing"},{"speaker":"Create Shorts from Existing Content","startTime":762.11,"endTime":766.19,"body":"YouTube channel, this is what"},{"speaker":"Create Shorts from Existing Content","startTime":762.11,"endTime":766.19,"body":"you should be doing ASAP. And"},{"speaker":"Create Shorts from Existing Content","startTime":766.19,"endTime":770.0600000000001,"body":"then you can start thinking of"},{"speaker":"Create Shorts from Existing Content","startTime":766.19,"endTime":770.0600000000001,"body":"ideas for other shorts. But"},{"speaker":"Create Shorts from Existing Content","startTime":770.54,"endTime":774.2,"body":"alright, if you don't have a"},{"speaker":"Create Shorts from Existing Content","startTime":770.54,"endTime":774.2,"body":"channel currently, or you do"},{"speaker":"Create Shorts from Existing Content","startTime":774.2,"endTime":776.36,"body":"have one, this applies to both"},{"speaker":"Create Shorts from Existing Content","startTime":774.2,"endTime":776.36,"body":"of you."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":776.72,"endTime":780.23,"body":"But"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":776.72,"endTime":780.23,"body":"I want you to treat shorts with"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":780.23,"endTime":786.41,"body":"the same SEO love as you do"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":780.23,"endTime":786.41,"body":"longer videos. Now, I'm not a"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":786.41,"endTime":789.17,"body":"YouTube expert, I'm not going to"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":786.41,"endTime":789.17,"body":"claim to be a YouTube expert."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":789.17,"endTime":794.63,"body":"But I will tell you that SEO is"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":789.17,"endTime":794.63,"body":"one of those things that I love"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":794.66,"endTime":802.07,"body":"so much about YouTube, because I"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":794.66,"endTime":802.07,"body":"can choose like, where I want to"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":802.07,"endTime":805.34,"body":"really focus, like for our new"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":802.07,"endTime":805.34,"body":"brand, for example. So it's"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":805.34,"endTime":808.58,"body":"called camping with the fam,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":805.34,"endTime":808.58,"body":"it's all about camping and"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":808.58,"endTime":813.5,"body":"hiking, and fishing and doing"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":808.58,"endTime":813.5,"body":"outdoor activities that are with"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":813.5,"endTime":818.15,"body":"the family. Like that's what our"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":813.5,"endTime":818.15,"body":"niche is, like it's camping is"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":818.15,"endTime":822.77,"body":"the higher category. And then"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":818.15,"endTime":822.77,"body":"the niche is with your family"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":822.83,"endTime":830.21,"body":"with kids. And the power of SEO"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":822.83,"endTime":830.21,"body":"really lies in doing this"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":830.21,"endTime":834.92,"body":"correctly and with the right"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":830.21,"endTime":834.92,"body":"types of things. So I'm gonna"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":834.92,"endTime":839.21,"body":"give you an example in a second."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":834.92,"endTime":839.21,"body":"But with the right touch, you"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":839.21,"endTime":843.77,"body":"can create YouTube shorts that"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":839.21,"endTime":843.77,"body":"are specific to a topic that you"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":843.77,"endTime":847.94,"body":"know, your audience wants to"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":843.77,"endTime":847.94,"body":"hear about. And the reach can"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":847.94,"endTime":850.37,"body":"just be far greater than it"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":847.94,"endTime":850.37,"body":"would be on other social"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":850.37,"endTime":856.52,"body":"platforms. So that's really the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":850.37,"endTime":856.52,"body":"power of SEO, is I could go into"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":856.55,"endTime":860.33,"body":"creating a short and tag it and"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":856.55,"endTime":860.33,"body":"do all the things you're"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":860.33,"endTime":863.78,"body":"supposed to do for a YouTube"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":860.33,"endTime":863.78,"body":"video. And it could potentially"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":863.78,"endTime":868.76,"body":"have more of a reach than just a"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":863.78,"endTime":868.76,"body":"regular video because the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":868.76,"endTime":872.54,"body":"algorithm is giving it"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":868.76,"endTime":872.54,"body":"preference. But also it is"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":872.54,"endTime":876.23,"body":"tagged and key worded in a way"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":872.54,"endTime":876.23,"body":"that it's going to show up in"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":876.23,"endTime":879.74,"body":"the search engine, like the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":876.23,"endTime":879.74,"body":"YouTube search engine. And I"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":879.74,"endTime":881.9,"body":"don't know, and this is probably"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":879.74,"endTime":881.9,"body":"something I should have"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":881.9,"endTime":885.5,"body":"researched before I started"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":881.9,"endTime":885.5,"body":"recording this. But I don't know"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":885.5,"endTime":890.33,"body":"if today if shorts are appearing"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":885.5,"endTime":890.33,"body":"in people's Google search"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":890.33,"endTime":894.2,"body":"engines, because remember,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":890.33,"endTime":894.2,"body":"YouTube is owned by Google. And"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":894.2,"endTime":898.79,"body":"that's why SEO is incredible."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":894.2,"endTime":898.79,"body":"And it's so sophisticated on"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":898.79,"endTime":905.15,"body":"YouTube, far more than on other"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":898.79,"endTime":905.15,"body":"platforms. But I do know that it"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":905.15,"endTime":908.3,"body":"is something that you just"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":905.15,"endTime":908.3,"body":"cannot ignore. So not only can"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":908.3,"endTime":913.25,"body":"you upload awesome content and"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":908.3,"endTime":913.25,"body":"great shorts on your channel,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":913.4,"endTime":918.05,"body":"but you can't ignore SEO"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":913.4,"endTime":918.05,"body":"whenever you're uploading these."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":918.05,"endTime":921.29,"body":"So I know the questions coming."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":918.05,"endTime":921.29,"body":"Well, what do I need to focus"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":921.29,"endTime":924.59,"body":"on? What are the SEO things that"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":921.29,"endTime":924.59,"body":"I need to do? So there's four"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":924.59,"endTime":929.33,"body":"things that I focus on, on every"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":924.59,"endTime":929.33,"body":"single video no matter if it's a"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":929.33,"endTime":934.73,"body":"short or a regular, long form"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":929.33,"endTime":934.73,"body":"video. And the first one is the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":934.73,"endTime":939.98,"body":"title, right? The title is"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":934.73,"endTime":939.98,"body":"everything. So I use keywords"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":939.98,"endTime":945.11,"body":"everywhere. This is the plugin"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":939.98,"endTime":945.11,"body":"that I use on Google on YouTube"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":945.14,"endTime":949.25,"body":"that tells me how often people"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":945.14,"endTime":949.25,"body":"are searching for things. And"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":949.49,"endTime":953.24,"body":"fun fact, behind the scenes. The"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":949.49,"endTime":953.24,"body":"reason why we call our channel"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":953.27,"endTime":959.03,"body":"camping with the fam, is I found"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":953.27,"endTime":959.03,"body":"that there are over 20 million"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":959.0600000000001,"endTime":964.3100000000001,"body":"searches every single month with"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":959.0600000000001,"endTime":964.3100000000001,"body":"the word camping in them. That's"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":964.3100000000001,"endTime":966.92,"body":"a pretty big deal. Like that's a"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":964.3100000000001,"endTime":966.92,"body":"pretty significant audience."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":966.92,"endTime":971.24,"body":"Right? So camping, and then"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":966.92,"endTime":971.24,"body":"camping with the family is the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":971.24,"endTime":975.8,"body":"niche that we decided on. So the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":971.24,"endTime":975.8,"body":"title of our channel was very"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":975.8,"endTime":980.78,"body":"intentional, but also the title"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":975.8,"endTime":980.78,"body":"of our videos. So for example,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":980.78,"endTime":984.71,"body":"one of our videos is about how"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":980.78,"endTime":984.71,"body":"to whittle wood with a pocket"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":984.71,"endTime":989.8100000000001,"body":"knife. So I started looking at"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":984.71,"endTime":989.8100000000001,"body":"the YouTube different"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":989.8100000000001,"endTime":993.53,"body":"populations or the different"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":989.8100000000001,"endTime":993.53,"body":"categories and titles that would"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":993.53,"endTime":998.54,"body":"populate whenever I was looking"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":993.53,"endTime":998.54,"body":"at whittling and it wasn't as"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":998.54,"endTime":1004.66,"body":"high as carving wood. And so"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":998.54,"endTime":1004.66,"body":"what I ended up doing here"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1004.66,"endTime":1008.5600000000001,"body":"actually, I want to read you the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1004.66,"endTime":1008.5600000000001,"body":"whole title right here because"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1008.59,"endTime":1013.99,"body":"it does make a difference. Okay,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1008.59,"endTime":1013.99,"body":"so I ended up calling the video"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1013.99,"endTime":1018.97,"body":"how to carve wood whittling, for"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1013.99,"endTime":1018.97,"body":"beginners, that's the actual"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1018.97,"endTime":1023.86,"body":"video name. And then the short"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1018.97,"endTime":1023.86,"body":"that I created from it is how to"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1023.86,"endTime":1028.9299999999998,"body":"whittle with a pocket knife. It"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1023.86,"endTime":1028.9299999999998,"body":"was very, very specific, but I"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1028.9299999999998,"endTime":1033.0700000000002,"body":"wanted to have the two options"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1028.9299999999998,"endTime":1033.0700000000002,"body":"out there to see which one"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1033.0700000000002,"endTime":1036.01,"body":"performed better and on"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1033.0700000000002,"endTime":1036.01,"body":"Basically, I need to go back and"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1036.04,"endTime":1039.7,"body":"change the other title of the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1036.04,"endTime":1039.7,"body":"longer video because the shorter"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1039.7,"endTime":1045.13,"body":"one is just outperforming it"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1039.7,"endTime":1045.13,"body":"like crazy. So that's, that's"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1045.13,"endTime":1048.73,"body":"the first thing. So titles are"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1045.13,"endTime":1048.73,"body":"super important. I use Keywords"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1048.73,"endTime":1053.17,"body":"Everywhere I talked about that"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1048.73,"endTime":1053.17,"body":"and then to Buddy is the other"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1053.3200000000002,"endTime":1058.1799999999998,"body":"app or plugin that I use on"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1053.3200000000002,"endTime":1058.1799999999998,"body":"YouTube, that just saves my"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1058.1799999999998,"endTime":1061.99,"body":"sanity, because you all I don't"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1058.1799999999998,"endTime":1061.99,"body":"have all this SEO technical"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1061.99,"endTime":1065.98,"body":"knowledge that you couldn't also"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1061.99,"endTime":1065.98,"body":"have as well, I just know the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1065.98,"endTime":1070.5700000000002,"body":"tools to use to help me have a"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1065.98,"endTime":1070.5700000000002,"body":"better experience and to Buddy"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1070.5700000000002,"endTime":1073.9299999999998,"body":"is just totally worth it. I am"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1070.5700000000002,"endTime":1073.9299999999998,"body":"an affiliate, I'll have a link"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1074.05,"endTime":1078.04,"body":"in the show notes for you to"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1074.05,"endTime":1078.04,"body":"check out to buddy. But that is"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1078.04,"endTime":1083.38,"body":"one that I like, absolutely"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1078.04,"endTime":1083.38,"body":"swear by. It is incredible. Also"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1083.38,"endTime":1086.5900000000001,"body":"Keywords Everywhere. What I love"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1083.38,"endTime":1086.5900000000001,"body":"about Keywords Everywhere is one"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1086.5900000000001,"endTime":1088.78,"body":"of those that you just buy"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1086.5900000000001,"endTime":1088.78,"body":"credits for it, and then you"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1088.78,"endTime":1092.47,"body":"just use it, it's not a monthly"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1088.78,"endTime":1092.47,"body":"expense. So that's fantastic. We"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1092.47,"endTime":1095.47,"body":"always love it when it doesn't"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1092.47,"endTime":1095.47,"body":"cost us a ton of money every"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1095.47,"endTime":1098.62,"body":"single month. Okay, so we're"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1095.47,"endTime":1098.62,"body":"going back to the most important"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1098.62,"endTime":1103.3,"body":"SEO features for shorts. The"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1098.62,"endTime":1103.3,"body":"number one was title. Number"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1103.3,"endTime":1108.22,"body":"two, your description. So this"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1103.3,"endTime":1108.22,"body":"is where you can go into a"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1108.22,"endTime":1111.25,"body":"little bit more of a detail."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1108.22,"endTime":1111.25,"body":"Think of it like your caption"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1111.28,"endTime":1114.97,"body":"that you would have on Instagram"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1111.28,"endTime":1114.97,"body":"or Tick Tock, your description"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1115.0,"endTime":1119.3200000000002,"body":"is also being read by the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1115.0,"endTime":1119.3200000000002,"body":"algorithms. So you want to have"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1119.3200000000002,"endTime":1122.5900000000001,"body":"some keywords in there, that"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1119.3200000000002,"endTime":1122.5900000000001,"body":"makes sense. You can also put"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1122.5900000000001,"endTime":1125.77,"body":"hashtags in there, this is"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1122.5900000000001,"endTime":1125.77,"body":"number three. So you have your"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1125.77,"endTime":1129.01,"body":"title, your description,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1125.77,"endTime":1129.01,"body":"hashtags is something that I"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1129.01,"endTime":1131.92,"body":"will put in the description,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1129.01,"endTime":1131.92,"body":"sometimes I put them in the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1131.92,"endTime":1135.1,"body":"title, if it makes sense. And"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1131.92,"endTime":1135.1,"body":"it's going to fit within, you"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1135.1,"endTime":1138.76,"body":"know, the title character limit."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1135.1,"endTime":1138.76,"body":"But hashtags are also something"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1138.76,"endTime":1142.45,"body":"that I've been playing around"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1138.76,"endTime":1142.45,"body":"with on shorts and on my other"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1142.45,"endTime":1146.4099999999999,"body":"videos. And I think it's super"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1142.45,"endTime":1146.4099999999999,"body":"cool that you can add a ton on"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1146.4099999999999,"endTime":1150.49,"body":"there, and we're gonna play with"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1146.4099999999999,"endTime":1150.49,"body":"it and see, but I use all the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1150.49,"endTime":1154.69,"body":"SEO features that I can to help"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1150.49,"endTime":1154.69,"body":"me really boost everything in"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1154.69,"endTime":1158.62,"body":"the algorithm. And then the last"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1154.69,"endTime":1158.62,"body":"but certainly not least, the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1158.62,"endTime":1164.83,"body":"fourth thing to consider for SEO"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1158.62,"endTime":1164.83,"body":"is your tags. Now tags are where"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1164.83,"endTime":1169.6599999999999,"body":"it's at, okay, like, this is one"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1164.83,"endTime":1169.6599999999999,"body":"of those things that can really"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1169.6599999999999,"endTime":1174.6999999999998,"body":"help you rank higher in. I was"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1169.6599999999999,"endTime":1174.6999999999998,"body":"gonna say Google in YouTube,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1174.94,"endTime":1178.2399999999998,"body":"because this is something I"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1174.94,"endTime":1178.2399999999998,"body":"figured out a long time ago. And"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1178.2399999999998,"endTime":1182.5300000000002,"body":"again, I use to buddy for my"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1178.2399999999998,"endTime":1182.5300000000002,"body":"tagging, I actually have the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1182.5300000000002,"endTime":1187.8400000000001,"body":"mobile app for to buddy. So if I"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1182.5300000000002,"endTime":1187.8400000000001,"body":"think of an idea, or with"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1187.8400000000001,"endTime":1191.44,"body":"camping with a fam, I already"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1187.8400000000001,"endTime":1191.44,"body":"have existing videos and content"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1191.44,"endTime":1196.0300000000002,"body":"from our previous camping"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1191.44,"endTime":1196.0300000000002,"body":"adventures. So when I find a"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1196.0300000000002,"endTime":1200.71,"body":"subject or topic, I will go and"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1196.0300000000002,"endTime":1200.71,"body":"start playing around with tags"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1200.71,"endTime":1205.27,"body":"and say, Okay, what are the best"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1200.71,"endTime":1205.27,"body":"tags that I should use for this"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1205.27,"endTime":1208.96,"body":"type of content? And for"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1205.27,"endTime":1208.96,"body":"example, going back to the"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1208.96,"endTime":1212.5,"body":"whittling with a pocket knife."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1208.96,"endTime":1212.5,"body":"That was one where I was like,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1212.5,"endTime":1217.3000000000002,"body":"Okay, how to whittle, oh, this"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1212.5,"endTime":1217.3000000000002,"body":"has great search volume, people"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1217.3000000000002,"endTime":1219.4,"body":"are already looking for this and"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1217.3000000000002,"endTime":1219.4,"body":"there's not a ton of"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1219.4,"endTime":1221.5900000000001,"body":"competition. Okay, I'm"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1219.4,"endTime":1221.5900000000001,"body":"definitely going to use that"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1221.5900000000001,"endTime":1225.1,"body":"tag, then I would find other"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1221.5900000000001,"endTime":1225.1,"body":"ones for woodcarving. That was a"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1225.1,"endTime":1229.5100000000002,"body":"little bit more competitive, and"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1225.1,"endTime":1229.5100000000002,"body":"it had higher search volume. But"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1229.5100000000002,"endTime":1232.4499999999998,"body":"it also had a ton of people"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1229.5100000000002,"endTime":1232.4499999999998,"body":"putting out that type of"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1232.4499999999998,"endTime":1235.81,"body":"content. This is a good news,"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1232.4499999999998,"endTime":1235.81,"body":"bad news situation. The good"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1235.81,"endTime":1239.5,"body":"news is people are looking for"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1235.81,"endTime":1239.5,"body":"this. The bad news is we're such"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1239.5,"endTime":1242.92,"body":"a new channel that we probably"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1239.5,"endTime":1242.92,"body":"won't rank for it. But that"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1242.92,"endTime":1245.92,"body":"doesn't scare me away, I'm still"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1242.92,"endTime":1245.92,"body":"going to put it into my video."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1245.9499999999998,"endTime":1251.6799999999998,"body":"So tags super, super important."},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1245.9499999999998,"endTime":1251.6799999999998,"body":"can't ignore those. But I want"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1251.6799999999998,"endTime":1254.08,"body":"to talk about like we're gonna"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1251.6799999999998,"endTime":1254.08,"body":"switch gears, right because I"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1254.08,"endTime":1257.9499999999998,"body":"could talk a nerd out on SEO for"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1254.08,"endTime":1257.9499999999998,"body":"a long time. So if you have any"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1257.9499999999998,"endTime":1261.85,"body":"other questions about SEO, let"},{"speaker":"Treat Shorts with the Same SEO Love as You Do Longer YouTube Videos","startTime":1257.9499999999998,"endTime":1261.85,"body":"me know hit me up on Instagram."},{"speaker":"Can Create and Schedule Videos (Unlike Other Platforms)","startTime":1262.21,"endTime":1754.87,"body":"But the thing that I want to talk about when it comes to shorts that I love so much is the ability to create and schedule videos. Unlike other platforms like this is a really big deal because one of my biggest gripes and complaints about Instagram reels for a long time long, long time was that you needed to create them. And then you couldn't schedule them to be published later within the app. Like you had to make a bunch of drafts and hope that you don't lose them all. And some phone update or some other weird tech glitch, like did this happen to anybody else. I actually had someone that said they spent like hours creating so many reels, and they couldn't schedule them to be published. So they just left them there were like 20 drafts in their Instagram app. Then there was some weird tech glitch and then they were all gone. I was like, Oh my gosh, like I can't even imagine like that just makes my stomach hurt. And I'm sure there's somebody listening right now that it happened to you and you're just like, Oh, don't even remind me crystal like that's a sore subject. Don't bring it up again. But this kind of stuff happens. So I personally on Instagram, don't create a ton of content and then leave it there as a draft because I'm scared, it's just going to disappear. And what I love about YouTube shorts is you can schedule them, you can schedule as many as you want to, you can create them, you can create them from your existing content, schedule them for the future, you can create brand new ones, schedule them for the future. So this is another perk, I would call it to creating YouTube shorts over other types of content is that you can create them and then schedule them and then forget about them. I mean, obviously you don't want to forget about them forever. But you know what I mean? Like, it's not something that's like weighing over you. You're not like setting schedules on your phone, that's like, Okay, I created this draft on Instagram. Now I have to go back, I have to make sure and I publish it at 10am Tomorrow, like there's none of that you just create it, schedule it and boom, like it's, it's done like, check, check that off your to do list, you're good to"},{"speaker":"Can Create and Schedule Videos (Unlike Other Platforms)","startTime":1262.21,"endTime":1754.87,"body":"go."},{"speaker":"COMING SOON! Monetization in February 2023","startTime":1399.92,"endTime":1697.9699999999998,"body":"Alright, the last thing I really wanted to talk about for YouTube shorts is the fact that monetization is happening in February 2023. Now, you can already today monetize with or hang on, let me say this correctly, because I don't want to get like a slap on the wrist for not saying it right. You currently can monetize shorts. But it's not the only way for you to get into the YouTube Partner Program. So if you're not already monetized on YouTube, let me explain a little bit about what that means. So you can earn money with your content. And you know, you can have several opportunities to have ads shown because that's how you make money on YouTube, you have AD show on your channel. But there are a few things that you need to know. So when you're logged into your account, you can head over to the Earn tab e a are in right you're in. Yeah, that's right. I was looking at it weird. I'm like that looks weird. No, this is spelled correctly. This was called monetize or monetization for a long time. They recently changed it to earn. And you can look at it from your desktop, mobile phone, your YouTube Studio app like this is you can see this anywhere. But you can see what is required from your channel before you can start earning money from ads. And when you go to the Earn tab, you scroll down to where it says how do I join, like this is the section on the page. It will give you the requirements that your channel needs to start making money. So for camping with a fam, we're currently we only have 23 subscribers like we don't have it's not a huge channel, right? Because we just started. But we need 1000 In total, before we can apply for the YouTube Partner Program. So we're at 23, we need 1000. So I know it's a long way to go. But we'll eventually get there I have every confidence in the world that that's going to happen, then, and this is newer, okay, this is the new part that it didn't want to like flub up and say it wrong. For a long time, you had to have 4000 public watch hours, which is what I met whenever I started monetizing on my crystal profit channel in December 2020. So I had to have at least 1000 subscribers and 4000 public watch hours like those are the two requirements. Boom, I met them I started making money. Well, now they are adding in, you have to have 10 million that's million with an M public views on shorts. to monetize, like, these are the options I'm given today. So when I look at camping with a fan that says okay, you have 23 subscribers, you have a little over 3.4 1000 views on shorts, and you need 10 million. And I know that to be like, Oh my gosh, that sounds so impossible. That sounds like it's such a big deal. Like, because 4000 public watch hours previously to 10 million. That sounds like it just sounds bananas, doesn't it. But I also know that that means they're going to continue to give preference to shorts. Otherwise, I think that they would have upped the public watch hours a lot higher if they wanted to raise those requirements. So if you are only doing shorts currently, and your channel isn't monetized, just know that it's coming, that that's going to be the option for you. You're going to be able to monetize with just shorts, you won't have to have longer form content if you don't want to. But all of these changes, excuse me are really rolling out in February 2023. So all good news. All good news, I think With that, like to summarize everything today, it's really the fact that short content is here to stay. It is it's here to stay, we can't ignore it. If you're already creating content like this on Instagram, Tik Tok somewhere else, then I really encourage you to do it on YouTube, specifically, because I think that the lifespan of content is going to outweigh other channels, or sorry, other channels, other platforms, because there's still the SEO component that other platforms aren't focusing on, that they don't have. Who knows, if shorts are going to eventually be in Google, you're going to Google something, and boom, there's going to be a short that pops up that has the exact information you need and less than 60 seconds, instead of a 20 minute long YouTube video. That sounds pretty nice. Right? Sounds pretty great. So I think that if I were to do like a prediction that's going to be coming in, who knows, maybe it's already on their roadmap to be"},{"speaker":"COMING SOON! Monetization in February 2023","startTime":1399.92,"endTime":1697.9699999999998,"body":"released."},{"speaker":"Outro","startTime":1697.9699999999998,"endTime":1701.5390000000002,"body":"But that's something I"},{"speaker":"Outro","startTime":1697.9699999999998,"endTime":1701.5390000000002,"body":"would love to see in the future."},{"speaker":"Outro","startTime":1701.603,"endTime":1705.237,"body":"So if you're going to do"},{"speaker":"Outro","startTime":1701.603,"endTime":1705.237,"body":"YouTube, you have to be open to"},{"speaker":"Outro","startTime":1705.3020000000001,"endTime":1709.3899999999999,"body":"both types of content, long form"},{"speaker":"Outro","startTime":1705.3020000000001,"endTime":1709.3899999999999,"body":"and short form. And I actually"},{"speaker":"Outro","startTime":1709.455,"endTime":1713.219,"body":"heard someone say in a group"},{"speaker":"Outro","startTime":1709.455,"endTime":1713.219,"body":"recently that they grew their"},{"speaker":"Outro","startTime":1713.284,"endTime":1717.1129999999998,"body":"channel up to 20,000 subscribers"},{"speaker":"Outro","startTime":1713.284,"endTime":1717.1129999999998,"body":"in one year, just by doing"},{"speaker":"Outro","startTime":1717.1770000000001,"endTime":1721.071,"body":"YouTube shorts for probably 12"},{"speaker":"Outro","startTime":1717.1770000000001,"endTime":1721.071,"body":"months. So we as creators can"},{"speaker":"Outro","startTime":1721.136,"endTime":1724.77,"body":"recognize that short form"},{"speaker":"Outro","startTime":1721.136,"endTime":1724.77,"body":"content, and its impact can be"},{"speaker":"Outro","startTime":1724.835,"endTime":1728.533,"body":"huge for the rest of your"},{"speaker":"Outro","startTime":1724.835,"endTime":1728.533,"body":"content. Don't ignore it, check"},{"speaker":"Outro","startTime":1728.598,"endTime":1732.687,"body":"it out, go look at shorts, go go"},{"speaker":"Outro","startTime":1728.598,"endTime":1732.687,"body":"look at my channels. I'll have"},{"speaker":"Outro","startTime":1732.7510000000002,"endTime":1736.775,"body":"everything linked in the show"},{"speaker":"Outro","startTime":1732.7510000000002,"endTime":1736.775,"body":"notes if you want to see exactly"},{"speaker":"Outro","startTime":1736.8400000000001,"endTime":1740.7980000000002,"body":"what I'm talking about. But I"},{"speaker":"Outro","startTime":1736.8400000000001,"endTime":1740.7980000000002,"body":"think this is exciting. I think"},{"speaker":"Outro","startTime":1740.8629999999998,"endTime":1745.0810000000001,"body":"it's super fun. But that's all I"},{"speaker":"Outro","startTime":1740.8629999999998,"endTime":1745.0810000000001,"body":"have for you today. So make sure"},{"speaker":"Outro","startTime":1745.1460000000002,"endTime":1749.364,"body":"you hit that subscribe or follow"},{"speaker":"Outro","startTime":1745.1460000000002,"endTime":1749.364,"body":"button wherever you're listening"},{"speaker":"Outro","startTime":1749.429,"endTime":1753.257,"body":"to this podcast. And as always"},{"speaker":"Outro","startTime":1749.429,"endTime":1753.257,"body":"remember, keep it up. We all"},{"speaker":"Outro","startTime":1753.3220000000001,"endTime":1754.88,"body":"have to start somewhere."}]}