{"version":"1.0.0","segments":[{"speaker":"New Program Annoucement","startTime":134.94,"endTime":137.43,"body":"Okay,"},{"speaker":"New Program Annoucement","startTime":134.94,"endTime":137.43,"body":"so before we get started today"},{"speaker":"New Program Annoucement","startTime":137.43,"endTime":141.69,"body":"and dive into all the goodness"},{"speaker":"New Program Annoucement","startTime":137.43,"endTime":141.69,"body":"that I have to share in today's"},{"speaker":"New Program Annoucement","startTime":141.69,"endTime":146.79,"body":"episode, I wanted to tell you"},{"speaker":"New Program Annoucement","startTime":141.69,"endTime":146.79,"body":"about something really special."},{"speaker":"New Program Annoucement","startTime":147.09,"endTime":150.75,"body":"So I've been working on"},{"speaker":"New Program Annoucement","startTime":147.09,"endTime":150.75,"body":"something behind the scenes that"},{"speaker":"New Program Annoucement","startTime":150.75,"endTime":153.66,"body":"I think you're going to be"},{"speaker":"New Program Annoucement","startTime":150.75,"endTime":153.66,"body":"pretty excited about because if"},{"speaker":"New Program Annoucement","startTime":153.66,"endTime":157.02,"body":"you've ever heard me talk about"},{"speaker":"New Program Annoucement","startTime":153.66,"endTime":157.02,"body":"my digital course profit"},{"speaker":"New Program Annoucement","startTime":157.02,"endTime":162.93,"body":"podcasting, or my membership the"},{"speaker":"New Program Annoucement","startTime":157.02,"endTime":162.93,"body":"potty people, well, you might"},{"speaker":"New Program Annoucement","startTime":162.93,"endTime":167.64000000000001,"body":"just be interested to know that"},{"speaker":"New Program Annoucement","startTime":162.93,"endTime":167.64000000000001,"body":"I'm creating a brand new program"},{"speaker":"New Program Annoucement","startTime":167.67000000000002,"endTime":172.2,"body":"that smashes the two of those"},{"speaker":"New Program Annoucement","startTime":167.67000000000002,"endTime":172.2,"body":"together. Yes, we're taking the"},{"speaker":"New Program Annoucement","startTime":172.2,"endTime":176.46,"body":"best pieces of profit"},{"speaker":"New Program Annoucement","startTime":172.2,"endTime":176.46,"body":"podcasting, and the community"},{"speaker":"New Program Annoucement","startTime":176.46,"endTime":181.11,"body":"aspect of the party people and"},{"speaker":"New Program Annoucement","startTime":176.46,"endTime":181.11,"body":"basically we're setting it all"},{"speaker":"New Program Annoucement","startTime":181.11,"endTime":186.6,"body":"on fire and coming in a blazing"},{"speaker":"New Program Annoucement","startTime":181.11,"endTime":186.6,"body":"with a brand new program and I'm"},{"speaker":"New Program Annoucement","startTime":186.6,"endTime":190.92000000000002,"body":"so excited. So to learn more, go"},{"speaker":"New Program Annoucement","startTime":186.6,"endTime":190.92000000000002,"body":"to KrystalProffitt.com/waitlist."},{"speaker":"New Program Annoucement","startTime":192.99,"endTime":196.95,"body":"I don't have all the details to"},{"speaker":"New Program Annoucement","startTime":192.99,"endTime":196.95,"body":"share with you just yet. But if"},{"speaker":"New Program Annoucement","startTime":196.95,"endTime":200.67000000000002,"body":"you want to get notified as soon"},{"speaker":"New Program Annoucement","startTime":196.95,"endTime":200.67000000000002,"body":"as the new program is available,"},{"speaker":"New Program Annoucement","startTime":200.82,"endTime":203.91000000000003,"body":"then you want to get on our"},{"speaker":"New Program Annoucement","startTime":200.82,"endTime":203.91000000000003,"body":"waitlist. So again, go to"},{"speaker":"New Program Annoucement","startTime":203.94,"endTime":209.57999999999998,"body":"KrystalProffitt.com/waitlist to"},{"speaker":"New Program Annoucement","startTime":203.94,"endTime":209.57999999999998,"body":"find out all the details as soon"},{"speaker":"New Program Annoucement","startTime":209.57999999999998,"endTime":213.3,"body":"as they're ready. Okay, let's"},{"speaker":"New Program Annoucement","startTime":209.57999999999998,"endTime":213.3,"body":"get into today's episode."},{"speaker":"Intro","startTime":214.26,"endTime":219.81,"body":"Okay, so did you ever"},{"speaker":"Intro","startTime":214.26,"endTime":219.81,"body":"have a time where you're like, I"},{"speaker":"Intro","startTime":219.84,"endTime":225.69,"body":"just need to get away. Like I"},{"speaker":"Intro","startTime":219.84,"endTime":225.69,"body":"just need a long weekend. I just"},{"speaker":"Intro","startTime":225.69,"endTime":231.75,"body":"need a vacation to just recharge"},{"speaker":"Intro","startTime":225.69,"endTime":231.75,"body":"recharge. I said that really"},{"speaker":"Intro","startTime":231.75,"endTime":237.48000000000002,"body":"weird, recharge, reenergize"},{"speaker":"Intro","startTime":231.75,"endTime":237.48000000000002,"body":"myself. That is exactly what I"},{"speaker":"Intro","startTime":237.48000000000002,"endTime":243.12,"body":"did. This last weekend. It was"},{"speaker":"Intro","startTime":237.48000000000002,"endTime":243.12,"body":"so much fun. My mom and I"},{"speaker":"Intro","startTime":243.15,"endTime":248.67000000000002,"body":"actually went away for the"},{"speaker":"Intro","startTime":243.15,"endTime":248.67000000000002,"body":"weekend with the sole purpose of"},{"speaker":"Intro","startTime":248.73000000000002,"endTime":256.05,"body":"planning out our 2021 goals. And"},{"speaker":"Intro","startTime":248.73000000000002,"endTime":256.05,"body":"I gotta tell you, we actually"},{"speaker":"Intro","startTime":256.05,"endTime":259.92,"body":"did more than that. We did some"},{"speaker":"Intro","startTime":256.05,"endTime":259.92,"body":"10 year planning. We did some"},{"speaker":"Intro","startTime":259.92,"endTime":262.95000000000005,"body":"three year planning. We did some"},{"speaker":"Intro","startTime":259.92,"endTime":262.95000000000005,"body":"one year planning, we know what"},{"speaker":"Intro","startTime":262.95000000000005,"endTime":266.43,"body":"we're gonna do for the next"},{"speaker":"Intro","startTime":262.95000000000005,"endTime":266.43,"body":"quarter. And we just did so many"},{"speaker":"Intro","startTime":266.43,"endTime":269.90999999999997,"body":"things in this weekend. And it"},{"speaker":"Intro","startTime":266.43,"endTime":269.90999999999997,"body":"was really cool because her and"},{"speaker":"Intro","startTime":269.90999999999997,"endTime":273.12,"body":"I don't get to do that a lot. So"},{"speaker":"Intro","startTime":269.90999999999997,"endTime":273.12,"body":"it was a very fun bonding"},{"speaker":"Intro","startTime":273.12,"endTime":279.0,"body":"experience. But also, she lives"},{"speaker":"Intro","startTime":273.12,"endTime":279.0,"body":"in like North Texas in the Fort"},{"speaker":"Intro","startTime":279.0,"endTime":284.25,"body":"Worth area, and I live in the"},{"speaker":"Intro","startTime":279.0,"endTime":284.25,"body":"Houston area. So when we were"},{"speaker":"Intro","startTime":284.25,"endTime":287.88,"body":"talking about doing this back in"},{"speaker":"Intro","startTime":284.25,"endTime":287.88,"body":"September, I told her I was like"},{"speaker":"Intro","startTime":287.88,"endTime":290.58000000000004,"body":"we're gonna have a weekend"},{"speaker":"Intro","startTime":287.88,"endTime":290.58000000000004,"body":"getaway sometime in quarter"},{"speaker":"Intro","startTime":290.58000000000004,"endTime":293.55,"body":"four. When are we going to do"},{"speaker":"Intro","startTime":290.58000000000004,"endTime":293.55,"body":"this? What does this look like?"},{"speaker":"Intro","startTime":294.15,"endTime":297.15,"body":"And we looked at Okay, well,"},{"speaker":"Intro","startTime":294.15,"endTime":297.15,"body":"where's our middle ground, where"},{"speaker":"Intro","startTime":297.15,"endTime":301.62,"body":"is somewhere that we can meet"},{"speaker":"Intro","startTime":297.15,"endTime":301.62,"body":"where I don't have to drive four"},{"speaker":"Intro","startTime":301.62,"endTime":304.32,"body":"and a half hours to her house."},{"speaker":"Intro","startTime":301.62,"endTime":304.32,"body":"She doesn't have to drive four"},{"speaker":"Intro","startTime":304.32,"endTime":308.70000000000005,"body":"and a half hours to my house."},{"speaker":"Intro","startTime":304.32,"endTime":308.70000000000005,"body":"And we landed on the map. And it"},{"speaker":"Intro","startTime":308.70000000000005,"endTime":314.31,"body":"was Waco, Waco, Texas is right"},{"speaker":"Intro","startTime":308.70000000000005,"endTime":314.31,"body":"in the middle for both of us. So"},{"speaker":"Intro","startTime":314.31,"endTime":318.09000000000003,"body":"we decided to have a girls"},{"speaker":"Intro","startTime":314.31,"endTime":318.09000000000003,"body":"retreat and go to Magnolia"},{"speaker":"Intro","startTime":318.12,"endTime":321.99,"body":"because who doesn't love Joanna"},{"speaker":"Intro","startTime":318.12,"endTime":321.99,"body":"Gaines, and all the amazing"},{"speaker":"Intro","startTime":321.99,"endTime":328.11,"body":"things that she does. So I"},{"speaker":"Intro","startTime":321.99,"endTime":328.11,"body":"reserved a vrb o for us. And we"},{"speaker":"Intro","startTime":328.11,"endTime":332.46000000000004,"body":"went with the intention of"},{"speaker":"Intro","startTime":328.11,"endTime":332.46000000000004,"body":"setting our goals, setting"},{"speaker":"Intro","startTime":332.46000000000004,"endTime":336.9,"body":"intentions for 2021. And what"},{"speaker":"Intro","startTime":332.46000000000004,"endTime":336.9,"body":"that was going to look like. So"},{"speaker":"Intro","startTime":336.9,"endTime":340.32,"body":"that's what we're going to talk"},{"speaker":"Intro","startTime":336.9,"endTime":340.32,"body":"about today. So let's get right"},{"speaker":"Intro","startTime":340.32,"endTime":344.90999999999997,"body":"to it. Welcome to the profit"},{"speaker":"Intro","startTime":340.32,"endTime":344.90999999999997,"body":"podcast where we teach"},{"speaker":"Intro","startTime":344.90999999999997,"endTime":348.65999999999997,"body":"entrepreneurs how to start"},{"speaker":"Intro","startTime":344.90999999999997,"endTime":348.65999999999997,"body":"launch and market their podcast."},{"speaker":"Intro","startTime":348.72,"endTime":351.51,"body":"I'm your host, Krystal Proffitt,"},{"speaker":"Intro","startTime":348.72,"endTime":351.51,"body":"and I'm so excited that you're"},{"speaker":"Intro","startTime":351.51,"endTime":354.27,"body":"here. Thanks for hanging out"},{"speaker":"Intro","startTime":351.51,"endTime":354.27,"body":"with me today. Because if you've"},{"speaker":"Intro","startTime":354.27,"endTime":357.27,"body":"been trying to figure out the"},{"speaker":"Intro","startTime":354.27,"endTime":357.27,"body":"world of podcasting, think of"},{"speaker":"Intro","startTime":357.27,"endTime":360.21000000000004,"body":"this show as the time saving"},{"speaker":"Intro","startTime":357.27,"endTime":360.21000000000004,"body":"shortcut you've been looking"},{"speaker":"Intro","startTime":360.21000000000004,"endTime":362.88,"body":"for. So let's get right to it,"},{"speaker":"Intro","startTime":360.21000000000004,"endTime":362.88,"body":"shall we?"},{"speaker":"Business Planning Retreat","startTime":367.40999999999997,"endTime":369.48,"body":"Okay,"},{"speaker":"Business Planning Retreat","startTime":367.40999999999997,"endTime":369.48,"body":"so like I said in the beginning,"},{"speaker":"Business Planning Retreat","startTime":369.65999999999997,"endTime":373.44,"body":"I am going to talk to you all"},{"speaker":"Business Planning Retreat","startTime":369.65999999999997,"endTime":373.44,"body":"about the business planning"},{"speaker":"Business Planning Retreat","startTime":373.44,"endTime":377.85,"body":"retreat that my mom and I had"},{"speaker":"Business Planning Retreat","startTime":373.44,"endTime":377.85,"body":"last weekend. So as of me"},{"speaker":"Business Planning Retreat","startTime":377.85,"endTime":380.52,"body":"recording this, it was last"},{"speaker":"Business Planning Retreat","startTime":377.85,"endTime":380.52,"body":"weekend. Technically, when"},{"speaker":"Business Planning Retreat","startTime":380.52,"endTime":384.03,"body":"you're hearing this, it's like"},{"speaker":"Business Planning Retreat","startTime":380.52,"endTime":384.03,"body":"two weekends ago, but you get"},{"speaker":"Business Planning Retreat","startTime":384.03,"endTime":386.31,"body":"like it wasn't that long ago."},{"speaker":"Business Planning Retreat","startTime":384.03,"endTime":386.31,"body":"Okay. That's really the"},{"speaker":"Business Planning Retreat","startTime":386.31,"endTime":389.37,"body":"important thing here is it"},{"speaker":"Business Planning Retreat","startTime":386.31,"endTime":389.37,"body":"wasn't that long ago. My mom and"},{"speaker":"Business Planning Retreat","startTime":389.37,"endTime":394.59000000000003,"body":"I went off for a girls weekend"},{"speaker":"Business Planning Retreat","startTime":389.37,"endTime":394.59000000000003,"body":"getaway. It was so awesome. I"},{"speaker":"Business Planning Retreat","startTime":394.59000000000003,"endTime":400.2,"body":"left early on a Friday and my"},{"speaker":"Business Planning Retreat","startTime":394.59000000000003,"endTime":400.2,"body":"dad took the day off and him and"},{"speaker":"Business Planning Retreat","startTime":400.2,"endTime":403.71,"body":"my mom went to waco and they"},{"speaker":"Business Planning Retreat","startTime":400.2,"endTime":403.71,"body":"kind of walked around. They were"},{"speaker":"Business Planning Retreat","startTime":403.71,"endTime":407.52,"body":"gonna go to Magnolia. It was"},{"speaker":"Business Planning Retreat","startTime":403.71,"endTime":407.52,"body":"pretty busy. By the time they"},{"speaker":"Business Planning Retreat","startTime":407.52,"endTime":411.27,"body":"got there. So they met me at our"},{"speaker":"Business Planning Retreat","startTime":407.52,"endTime":411.27,"body":"little cottage cabin that we"},{"speaker":"Business Planning Retreat","startTime":411.27,"endTime":417.09000000000003,"body":"rented. And then my dad actually"},{"speaker":"Business Planning Retreat","startTime":411.27,"endTime":417.09000000000003,"body":"took off to come to my house and"},{"speaker":"Business Planning Retreat","startTime":417.09000000000003,"endTime":420.6,"body":"they had a boy's weekend because"},{"speaker":"Business Planning Retreat","startTime":417.09000000000003,"endTime":420.6,"body":"I have three boys and my"},{"speaker":"Business Planning Retreat","startTime":420.6,"endTime":424.44,"body":"husband. So he came down here"},{"speaker":"Business Planning Retreat","startTime":420.6,"endTime":424.44,"body":"they went to the beach in"},{"speaker":"Business Planning Retreat","startTime":424.44,"endTime":429.0,"body":"Galveston and went fishing they"},{"speaker":"Business Planning Retreat","startTime":424.44,"endTime":429.0,"body":"had just grandal boys time while"},{"speaker":"Business Planning Retreat","startTime":429.0,"endTime":434.58,"body":"my mom and I had a quiet retreat"},{"speaker":"Business Planning Retreat","startTime":429.0,"endTime":434.58,"body":"in this little cottage on The"},{"speaker":"Business Planning Retreat","startTime":434.58,"endTime":440.37,"body":"brazos river It was so perfect."},{"speaker":"Business Planning Retreat","startTime":434.58,"endTime":440.37,"body":"And we knew that we couldn't go"},{"speaker":"Business Planning Retreat","startTime":440.37,"endTime":444.93,"body":"to waco without going to"},{"speaker":"Business Planning Retreat","startTime":440.37,"endTime":444.93,"body":"Magnolia and we hadn't been in"},{"speaker":"Business Planning Retreat","startTime":444.93,"endTime":450.03000000000003,"body":"like two years. So we decided to"},{"speaker":"Business Planning Retreat","startTime":444.93,"endTime":450.03000000000003,"body":"go get coffee at Magnolia press"},{"speaker":"Business Planning Retreat","startTime":450.03000000000003,"endTime":452.91,"body":"and go look around. And so much"},{"speaker":"Business Planning Retreat","startTime":450.03000000000003,"endTime":452.91,"body":"has changed since the last time"},{"speaker":"Business Planning Retreat","startTime":452.91,"endTime":455.76,"body":"we were there. But we said,"},{"speaker":"Business Planning Retreat","startTime":452.91,"endTime":455.76,"body":"okay, we got to do it on Friday,"},{"speaker":"Business Planning Retreat","startTime":455.76,"endTime":458.73,"body":"because Saturday, we're gonna"},{"speaker":"Business Planning Retreat","startTime":455.76,"endTime":458.73,"body":"wake up and hit the ground"},{"speaker":"Business Planning Retreat","startTime":458.82,"endTime":463.5,"body":"running, we knew that we wanted"},{"speaker":"Business Planning Retreat","startTime":458.82,"endTime":463.5,"body":"to utilize all the time that we"},{"speaker":"Business Planning Retreat","startTime":463.5,"endTime":469.08,"body":"had together to really focus on"},{"speaker":"Business Planning Retreat","startTime":463.5,"endTime":469.08,"body":"the goals that we wanted to"},{"speaker":"Business Planning Retreat","startTime":469.08,"endTime":469.71,"body":"accomplish."},{"speaker":"Our Tools \u0026 Resources","startTime":469.73,"endTime":472.07,"body":"So first"},{"speaker":"Our Tools \u0026 Resources","startTime":469.73,"endTime":472.07,"body":"and foremost, I want to tell"},{"speaker":"Our Tools \u0026 Resources","startTime":472.07,"endTime":475.25,"body":"you, because we're going to keep"},{"speaker":"Our Tools \u0026 Resources","startTime":472.07,"endTime":475.25,"body":"this super high level like, I'm"},{"speaker":"Our Tools \u0026 Resources","startTime":475.25,"endTime":478.46,"body":"not going to get into all of my"},{"speaker":"Our Tools \u0026 Resources","startTime":475.25,"endTime":478.46,"body":"goals and dreams for the next 10"},{"speaker":"Our Tools \u0026 Resources","startTime":478.46,"endTime":482.57,"body":"years. But I did want to tell"},{"speaker":"Our Tools \u0026 Resources","startTime":478.46,"endTime":482.57,"body":"you, that we took the book"},{"speaker":"Our Tools \u0026 Resources","startTime":482.63,"endTime":486.8,"body":"\"Traction\", so if you've never"},{"speaker":"Our Tools \u0026 Resources","startTime":482.63,"endTime":486.8,"body":"heard of it, \"Traction\" by Gino"},{"speaker":"Our Tools \u0026 Resources","startTime":486.8,"endTime":490.7,"body":"Wickman. I had heard from this"},{"speaker":"Our Tools \u0026 Resources","startTime":486.8,"endTime":490.7,"body":"or heard about this book from"},{"speaker":"Our Tools \u0026 Resources","startTime":490.73,"endTime":494.72,"body":"Amy Porterfield. She's talked"},{"speaker":"Our Tools \u0026 Resources","startTime":490.73,"endTime":494.72,"body":"about \"Traction\" and"},{"speaker":"Our Tools \u0026 Resources","startTime":494.75,"endTime":498.98,"body":"\"RocketFuel\" before. And I"},{"speaker":"Our Tools \u0026 Resources","startTime":494.75,"endTime":498.98,"body":"bought \"Traction\" earlier this"},{"speaker":"Our Tools \u0026 Resources","startTime":498.98,"endTime":502.73,"body":"year with the intention of Okay,"},{"speaker":"Our Tools \u0026 Resources","startTime":498.98,"endTime":502.73,"body":"I'm just gonna read it, y'all."},{"speaker":"Our Tools \u0026 Resources","startTime":502.79,"endTime":507.68,"body":"This is not a Oh, this is a"},{"speaker":"Our Tools \u0026 Resources","startTime":502.79,"endTime":507.68,"body":"cutesy book. Let's read it. And"},{"speaker":"Our Tools \u0026 Resources","startTime":507.68,"endTime":511.64,"body":"that's it. No, no, this is a,"},{"speaker":"Our Tools \u0026 Resources","startTime":507.68,"endTime":511.64,"body":"I'm gonna buy this book. And I'm"},{"speaker":"Our Tools \u0026 Resources","startTime":511.64,"endTime":516.35,"body":"gonna take action. Because if"},{"speaker":"Our Tools \u0026 Resources","startTime":511.64,"endTime":516.35,"body":"you are an entrepreneur, you"},{"speaker":"Our Tools \u0026 Resources","startTime":516.35,"endTime":520.46,"body":"need this book, if you are,"},{"speaker":"Our Tools \u0026 Resources","startTime":516.35,"endTime":520.46,"body":"because I went to business"},{"speaker":"Our Tools \u0026 Resources","startTime":520.46,"endTime":525.3199999999999,"body":"school, okay, I went to business"},{"speaker":"Our Tools \u0026 Resources","startTime":520.46,"endTime":525.3199999999999,"body":"school. And my husband went to"},{"speaker":"Our Tools \u0026 Resources","startTime":525.3199999999999,"endTime":529.5799999999999,"body":"business school, like he got his"},{"speaker":"Our Tools \u0026 Resources","startTime":525.3199999999999,"endTime":529.5799999999999,"body":"MBA and like, we learned all of"},{"speaker":"Our Tools \u0026 Resources","startTime":529.5799999999999,"endTime":534.77,"body":"these things very high level."},{"speaker":"Our Tools \u0026 Resources","startTime":529.5799999999999,"endTime":534.77,"body":"But if you're like me, and it's"},{"speaker":"Our Tools \u0026 Resources","startTime":534.77,"endTime":540.02,"body":"been 10 plus years, since you"},{"speaker":"Our Tools \u0026 Resources","startTime":534.77,"endTime":540.02,"body":"were in college, then maybe you"},{"speaker":"Our Tools \u0026 Resources","startTime":540.02,"endTime":544.22,"body":"haven't revisited some of the"},{"speaker":"Our Tools \u0026 Resources","startTime":540.02,"endTime":544.22,"body":"things that are very crucial to"},{"speaker":"Our Tools \u0026 Resources","startTime":544.22,"endTime":549.86,"body":"the foundation of your business."},{"speaker":"Our Tools \u0026 Resources","startTime":544.22,"endTime":549.86,"body":"And I needed to be reminded of"},{"speaker":"Our Tools \u0026 Resources","startTime":549.89,"endTime":553.64,"body":"some of the things that we often"},{"speaker":"Our Tools \u0026 Resources","startTime":549.89,"endTime":553.64,"body":"overlook as kind of like fluffy"},{"speaker":"Our Tools \u0026 Resources","startTime":553.64,"endTime":558.1700000000001,"body":"ideas. But we really need to pay"},{"speaker":"Our Tools \u0026 Resources","startTime":553.64,"endTime":558.1700000000001,"body":"attention to as business owners"},{"speaker":"Our Tools \u0026 Resources","startTime":558.1700000000001,"endTime":562.31,"body":"or people that are aspiring to"},{"speaker":"Our Tools \u0026 Resources","startTime":558.1700000000001,"endTime":562.31,"body":"have a business with our"},{"speaker":"Our Tools \u0026 Resources","startTime":562.31,"endTime":566.3,"body":"podcast. So I'm going to tell"},{"speaker":"Our Tools \u0026 Resources","startTime":562.31,"endTime":566.3,"body":"you again, \"Traction\" by Gino"},{"speaker":"Our Tools \u0026 Resources","startTime":566.3,"endTime":568.25,"body":"Wickman, it's going to be in the"},{"speaker":"Our Tools \u0026 Resources","startTime":566.3,"endTime":568.25,"body":"show notes."},{"speaker":"Our Tools \u0026 Resources","startTime":568.49,"endTime":573.5,"body":"KrystalProffitt.com/Episode 205."},{"speaker":"Our Tools \u0026 Resources","startTime":568.49,"endTime":573.5,"body":"That's where you're gonna find"},{"speaker":"Our Tools \u0026 Resources","startTime":573.5,"endTime":577.97,"body":"this. And I just want to kind of"},{"speaker":"Our Tools \u0026 Resources","startTime":573.5,"endTime":577.97,"body":"walk through like a high level"},{"speaker":"Our Tools \u0026 Resources","startTime":578.0,"endTime":581.0,"body":"of what it is that this book is"},{"speaker":"Our Tools \u0026 Resources","startTime":578.0,"endTime":581.0,"body":"all about."},{"speaker":"\"Traction\", Gino Wickman","startTime":581.0,"endTime":583.28,"body":"So"},{"speaker":"\"Traction\", Gino Wickman","startTime":581.0,"endTime":583.28,"body":"it's really for entrepreneurs,"},{"speaker":"\"Traction\", Gino Wickman","startTime":583.31,"endTime":587.99,"body":"it's not for a traditional"},{"speaker":"\"Traction\", Gino Wickman","startTime":583.31,"endTime":587.99,"body":"business model. Because there"},{"speaker":"\"Traction\", Gino Wickman","startTime":587.99,"endTime":592.7,"body":"are certain things that you have"},{"speaker":"\"Traction\", Gino Wickman","startTime":587.99,"endTime":592.7,"body":"to do as the CEO, or the CEO or"},{"speaker":"\"Traction\", Gino Wickman","startTime":592.73,"endTime":597.53,"body":"the founder of your business."},{"speaker":"\"Traction\", Gino Wickman","startTime":592.73,"endTime":597.53,"body":"That doesn't just happen for"},{"speaker":"\"Traction\", Gino Wickman","startTime":597.53,"endTime":600.62,"body":"you. Like if you work for a"},{"speaker":"\"Traction\", Gino Wickman","startTime":597.53,"endTime":600.62,"body":"business, like for example, I"},{"speaker":"\"Traction\", Gino Wickman","startTime":600.62,"endTime":604.88,"body":"used to be in corporate. And"},{"speaker":"\"Traction\", Gino Wickman","startTime":600.62,"endTime":604.88,"body":"there were certain foundational"},{"speaker":"\"Traction\", Gino Wickman","startTime":604.88,"endTime":609.95,"body":"pieces that were laid, probably"},{"speaker":"\"Traction\", Gino Wickman","startTime":604.88,"endTime":609.95,"body":"decades, decades before I was"},{"speaker":"\"Traction\", Gino Wickman","startTime":609.95,"endTime":612.77,"body":"there, my bosses were there or"},{"speaker":"\"Traction\", Gino Wickman","startTime":609.95,"endTime":612.77,"body":"anybody else, like you had to"},{"speaker":"\"Traction\", Gino Wickman","startTime":612.77,"endTime":617.81,"body":"have this vision for what this"},{"speaker":"\"Traction\", Gino Wickman","startTime":612.77,"endTime":617.81,"body":"company was going to be. But you"},{"speaker":"\"Traction\", Gino Wickman","startTime":617.84,"endTime":622.1600000000001,"body":"as the entrepreneur, the founder"},{"speaker":"\"Traction\", Gino Wickman","startTime":617.84,"endTime":622.1600000000001,"body":"of your company, you're the one"},{"speaker":"\"Traction\", Gino Wickman","startTime":622.1600000000001,"endTime":625.04,"body":"that has to come up with this"},{"speaker":"\"Traction\", Gino Wickman","startTime":622.1600000000001,"endTime":625.04,"body":"information to come up with the"},{"speaker":"\"Traction\", Gino Wickman","startTime":625.04,"endTime":630.89,"body":"vision for where you see your"},{"speaker":"\"Traction\", Gino Wickman","startTime":625.04,"endTime":630.89,"body":"business going. So they have"},{"speaker":"\"Traction\", Gino Wickman","startTime":630.89,"endTime":634.25,"body":"what's called and I'm going to"},{"speaker":"\"Traction\", Gino Wickman","startTime":630.89,"endTime":634.25,"body":"get the name wrong. So it's they"},{"speaker":"\"Traction\", Gino Wickman","startTime":634.25,"endTime":637.52,"body":"have and this is their trademark"},{"speaker":"\"Traction\", Gino Wickman","startTime":634.25,"endTime":637.52,"body":"name. And I love it so much. So"},{"speaker":"\"Traction\", Gino Wickman","startTime":637.52,"endTime":642.05,"body":"it's the vision, traction"},{"speaker":"\"Traction\", Gino Wickman","startTime":637.52,"endTime":642.05,"body":"organizer, you've got to go get"},{"speaker":"\"Traction\", Gino Wickman","startTime":642.05,"endTime":647.57,"body":"this book, because this graph"},{"speaker":"\"Traction\", Gino Wickman","startTime":642.05,"endTime":647.57,"body":"alone, it's like, it's golden."},{"speaker":"\"Traction\", Gino Wickman","startTime":647.63,"endTime":651.14,"body":"Oh, it's so golden. And I was"},{"speaker":"\"Traction\", Gino Wickman","startTime":647.63,"endTime":651.14,"body":"just like, Oh my gosh, like I've"},{"speaker":"\"Traction\", Gino Wickman","startTime":651.14,"endTime":655.13,"body":"thought about these things. And"},{"speaker":"\"Traction\", Gino Wickman","startTime":651.14,"endTime":655.13,"body":"I inherently know them about my"},{"speaker":"\"Traction\", Gino Wickman","startTime":655.13,"endTime":660.32,"body":"business. But it was really"},{"speaker":"\"Traction\", Gino Wickman","startTime":655.13,"endTime":660.32,"body":"important for me to write them"},{"speaker":"\"Traction\", Gino Wickman","startTime":660.32,"endTime":664.7,"body":"down to get them out of my head."},{"speaker":"\"Traction\", Gino Wickman","startTime":660.32,"endTime":664.7,"body":"And another thing I didn't tell"},{"speaker":"\"Traction\", Gino Wickman","startTime":664.7,"endTime":668.54,"body":"you so mom and I, we went off,"},{"speaker":"\"Traction\", Gino Wickman","startTime":664.7,"endTime":668.54,"body":"we knew that we were going to go"},{"speaker":"\"Traction\", Gino Wickman","startTime":668.54,"endTime":672.26,"body":"on this girl's retreats like"},{"speaker":"\"Traction\", Gino Wickman","startTime":668.54,"endTime":672.26,"body":"business retreat, I went to"},{"speaker":"\"Traction\", Gino Wickman","startTime":672.26,"endTime":678.05,"body":"Office Depot, and I ordered the"},{"speaker":"\"Traction\", Gino Wickman","startTime":672.26,"endTime":678.05,"body":"like, the post it like the big"},{"speaker":"\"Traction\", Gino Wickman","startTime":678.05,"endTime":680.9,"body":"post it notes that you like put"},{"speaker":"\"Traction\", Gino Wickman","startTime":678.05,"endTime":680.9,"body":"on the wall, and you can rip"},{"speaker":"\"Traction\", Gino Wickman","startTime":680.9,"endTime":682.85,"body":"off, I don't remember what"},{"speaker":"\"Traction\", Gino Wickman","startTime":680.9,"endTime":682.85,"body":"they're called, it's actually"},{"speaker":"\"Traction\", Gino Wickman","startTime":682.85,"endTime":686.84,"body":"right over in the corner. Like,"},{"speaker":"\"Traction\", Gino Wickman","startTime":682.85,"endTime":686.84,"body":"I should go grab it. And we"},{"speaker":"\"Traction\", Gino Wickman","startTime":686.84,"endTime":688.91,"body":"couldn't figure out what they"},{"speaker":"\"Traction\", Gino Wickman","startTime":686.84,"endTime":688.91,"body":"were called. But I finally found"},{"speaker":"\"Traction\", Gino Wickman","startTime":688.91,"endTime":692.0600000000001,"body":"it. But it's like the ones that"},{"speaker":"\"Traction\", Gino Wickman","startTime":688.91,"endTime":692.0600000000001,"body":"you would put up on an easel and"},{"speaker":"\"Traction\", Gino Wickman","startTime":692.0600000000001,"endTime":695.84,"body":"you can rip it off and go stick"},{"speaker":"\"Traction\", Gino Wickman","startTime":692.0600000000001,"endTime":695.84,"body":"it on the wall. These are"},{"speaker":"\"Traction\", Gino Wickman","startTime":695.84,"endTime":700.97,"body":"fantastic. And this is what we"},{"speaker":"\"Traction\", Gino Wickman","startTime":695.84,"endTime":700.97,"body":"use all weekend. So every time"},{"speaker":"\"Traction\", Gino Wickman","startTime":700.97,"endTime":705.26,"body":"we were like okay, we need to"},{"speaker":"\"Traction\", Gino Wickman","startTime":700.97,"endTime":705.26,"body":"decide on for example, our core"},{"speaker":"\"Traction\", Gino Wickman","startTime":705.26,"endTime":709.13,"body":"values, what are the core values"},{"speaker":"\"Traction\", Gino Wickman","startTime":705.26,"endTime":709.13,"body":"going to be of our business so"},{"speaker":"\"Traction\", Gino Wickman","startTime":709.13,"endTime":713.0600000000001,"body":"we would write on the top of one"},{"speaker":"\"Traction\", Gino Wickman","startTime":709.13,"endTime":713.0600000000001,"body":"of these papers, core values,"},{"speaker":"\"Traction\", Gino Wickman","startTime":713.09,"endTime":716.0,"body":"and then we would start"},{"speaker":"\"Traction\", Gino Wickman","startTime":713.09,"endTime":716.0,"body":"brainstorming or we would start"},{"speaker":"\"Traction\", Gino Wickman","startTime":716.0,"endTime":720.29,"body":"just writing writing things"},{"speaker":"\"Traction\", Gino Wickman","startTime":716.0,"endTime":720.29,"body":"down. And once we were done, we"},{"speaker":"\"Traction\", Gino Wickman","startTime":720.29,"endTime":724.01,"body":"would go stick it on the wall"},{"speaker":"\"Traction\", Gino Wickman","startTime":720.29,"endTime":724.01,"body":"and like she had it didn't the"},{"speaker":"\"Traction\", Gino Wickman","startTime":724.01,"endTime":727.3100000000001,"body":"cottage didn't really have like"},{"speaker":"\"Traction\", Gino Wickman","startTime":724.01,"endTime":727.3100000000001,"body":"two rooms per se like there were"},{"speaker":"\"Traction\", Gino Wickman","startTime":727.3100000000001,"endTime":731.48,"body":"separated by door. But I would"},{"speaker":"\"Traction\", Gino Wickman","startTime":727.3100000000001,"endTime":731.48,"body":"just I like took over a room."},{"speaker":"\"Traction\", Gino Wickman","startTime":731.48,"endTime":734.87,"body":"She took over another room and"},{"speaker":"\"Traction\", Gino Wickman","startTime":731.48,"endTime":734.87,"body":"we just had these spaces Papers"},{"speaker":"\"Traction\", Gino Wickman","startTime":734.9,"endTime":739.37,"body":"all over the wall. It was so"},{"speaker":"\"Traction\", Gino Wickman","startTime":734.9,"endTime":739.37,"body":"fun. It was maybe this is just"},{"speaker":"\"Traction\", Gino Wickman","startTime":739.4,"endTime":743.03,"body":"her and I are super nerdy, but"},{"speaker":"\"Traction\", Gino Wickman","startTime":739.4,"endTime":743.03,"body":"we loved it so much, because we"},{"speaker":"\"Traction\", Gino Wickman","startTime":743.03,"endTime":746.78,"body":"could see like, at the end of"},{"speaker":"\"Traction\", Gino Wickman","startTime":743.03,"endTime":746.78,"body":"the day, we started at like 6am."},{"speaker":"\"Traction\", Gino Wickman","startTime":747.26,"endTime":751.49,"body":"Maybe it was like 630 that"},{"speaker":"\"Traction\", Gino Wickman","startTime":747.26,"endTime":751.49,"body":"morning. And we went until about"},{"speaker":"\"Traction\", Gino Wickman","startTime":751.49,"endTime":755.51,"body":"eight o'clock that night, like"},{"speaker":"\"Traction\", Gino Wickman","startTime":751.49,"endTime":755.51,"body":"balls to the wall going the"},{"speaker":"\"Traction\", Gino Wickman","startTime":755.51,"endTime":760.25,"body":"entire time to figure out all of"},{"speaker":"\"Traction\", Gino Wickman","startTime":755.51,"endTime":760.25,"body":"these really important pieces of"},{"speaker":"\"Traction\", Gino Wickman","startTime":760.25,"endTime":761.0600000000001,"body":"our business."},{"speaker":"Company Core Values","startTime":761.3,"endTime":763.19,"body":"So one of"},{"speaker":"Company Core Values","startTime":761.3,"endTime":763.19,"body":"the things that we figured out"},{"speaker":"Company Core Values","startTime":763.19,"endTime":766.91,"body":"was our core values. And I'm not"},{"speaker":"Company Core Values","startTime":763.19,"endTime":766.91,"body":"going to share everything with"},{"speaker":"Company Core Values","startTime":766.91,"endTime":769.79,"body":"you, just because you're"},{"speaker":"Company Core Values","startTime":766.91,"endTime":769.79,"body":"probably not going to be as like"},{"speaker":"Company Core Values","startTime":769.88,"endTime":774.53,"body":"excited about all this as I am."},{"speaker":"Company Core Values","startTime":769.88,"endTime":774.53,"body":"But I did want to share a few of"},{"speaker":"Company Core Values","startTime":774.53,"endTime":780.11,"body":"the things that we figured out"},{"speaker":"Company Core Values","startTime":774.53,"endTime":780.11,"body":"from our 10 year plan for profit"},{"speaker":"Company Core Values","startTime":780.11,"endTime":786.74,"body":"media. So my business is profit"},{"speaker":"Company Core Values","startTime":780.11,"endTime":786.74,"body":"media. And I have, I am going to"},{"speaker":"Company Core Values","startTime":786.74,"endTime":788.78,"body":"share with you my core values"},{"speaker":"Company Core Values","startTime":786.74,"endTime":788.78,"body":"because I think that they're so"},{"speaker":"Company Core Values","startTime":788.78,"endTime":795.08,"body":"fun. So one of ours is we don't"},{"speaker":"Company Core Values","startTime":788.78,"endTime":795.08,"body":"just walk towards fun. We chase"},{"speaker":"Company Core Values","startTime":795.08,"endTime":798.5,"body":"it. Like, I thought this is"},{"speaker":"Company Core Values","startTime":795.08,"endTime":798.5,"body":"good. Like I was like patting"},{"speaker":"Company Core Values","startTime":798.5,"endTime":800.51,"body":"myself on the back. I'm like"},{"speaker":"Company Core Values","startTime":798.5,"endTime":800.51,"body":"that's a good one. Like we"},{"speaker":"Company Core Values","startTime":800.51,"endTime":803.24,"body":"always we always got to have"},{"speaker":"Company Core Values","startTime":800.51,"endTime":803.24,"body":"fun. And it's not just about"},{"speaker":"Company Core Values","startTime":803.24,"endTime":807.44,"body":"like, Oh, I kind of want to have"},{"speaker":"Company Core Values","startTime":803.24,"endTime":807.44,"body":"fun. It's like no, no, we chase"},{"speaker":"Company Core Values","startTime":807.5,"endTime":812.48,"body":"fun down, we hunt it like a"},{"speaker":"Company Core Values","startTime":807.5,"endTime":812.48,"body":"rabid wolf. Because if you are"},{"speaker":"Company Core Values","startTime":812.48,"endTime":817.01,"body":"not having fun, it is not worth"},{"speaker":"Company Core Values","startTime":812.48,"endTime":817.01,"body":"it to be doing all the things"},{"speaker":"Company Core Values","startTime":817.01,"endTime":821.0,"body":"that you're doing. The next one"},{"speaker":"Company Core Values","startTime":817.01,"endTime":821.0,"body":"is authenticity is our top"},{"speaker":"Company Core Values","startTime":821.0,"endTime":825.47,"body":"priority. Our next one is"},{"speaker":"Company Core Values","startTime":821.0,"endTime":825.47,"body":"empathy. Grace and compassion"},{"speaker":"Company Core Values","startTime":825.5,"endTime":830.66,"body":"are how we strive to hold space"},{"speaker":"Company Core Values","startTime":825.5,"endTime":830.66,"body":"for everyone. We don't hide"},{"speaker":"Company Core Values","startTime":830.66,"endTime":835.4,"body":"problems, we face them and walk"},{"speaker":"Company Core Values","startTime":830.66,"endTime":835.4,"body":"through them together. Now this"},{"speaker":"Company Core Values","startTime":835.4,"endTime":840.5,"body":"is a really big one, as I am,"},{"speaker":"Company Core Values","startTime":835.4,"endTime":840.5,"body":"you know, still in the beginning"},{"speaker":"Company Core Values","startTime":840.53,"endTime":844.76,"body":"of building my business. And I"},{"speaker":"Company Core Values","startTime":840.53,"endTime":844.76,"body":"want to make sure that the"},{"speaker":"Company Core Values","startTime":844.76,"endTime":848.03,"body":"people and the contractors that"},{"speaker":"Company Core Values","startTime":844.76,"endTime":848.03,"body":"I work with and people that are"},{"speaker":"Company Core Values","startTime":848.03,"endTime":851.8100000000001,"body":"onboard onto my team, understand"},{"speaker":"Company Core Values","startTime":848.03,"endTime":851.8100000000001,"body":"from the very beginning, like we"},{"speaker":"Company Core Values","startTime":851.8100000000001,"endTime":854.96,"body":"don't hide problems, we don't"},{"speaker":"Company Core Values","startTime":851.8100000000001,"endTime":854.96,"body":"sweep things under the rug and"},{"speaker":"Company Core Values","startTime":854.96,"endTime":858.38,"body":"pretend that they're not there."},{"speaker":"Company Core Values","startTime":854.96,"endTime":858.38,"body":"We face them. And we walk"},{"speaker":"Company Core Values","startTime":858.38,"endTime":862.22,"body":"through them together. Because"},{"speaker":"Company Core Values","startTime":858.38,"endTime":862.22,"body":"that's how we get over. That's"},{"speaker":"Company Core Values","startTime":862.22,"endTime":866.0,"body":"how we go from a problem to a"},{"speaker":"Company Core Values","startTime":862.22,"endTime":866.0,"body":"solution is actually facing them"},{"speaker":"Company Core Values","startTime":866.0,"endTime":868.91,"body":"and walking through them"},{"speaker":"Company Core Values","startTime":866.0,"endTime":868.91,"body":"together. Another one that we"},{"speaker":"Company Core Values","startTime":868.91,"endTime":873.14,"body":"have is we commit to always"},{"speaker":"Company Core Values","startTime":868.91,"endTime":873.14,"body":"learning how we can become"},{"speaker":"Company Core Values","startTime":873.17,"endTime":880.07,"body":"better leaders. This is really a"},{"speaker":"Company Core Values","startTime":873.17,"endTime":880.07,"body":"core value for me, but it's also"},{"speaker":"Company Core Values","startTime":880.07,"endTime":884.9,"body":"the type of people that I want"},{"speaker":"Company Core Values","startTime":880.07,"endTime":884.9,"body":"to attract to my company. I want"},{"speaker":"Company Core Values","startTime":884.9,"endTime":888.86,"body":"people that are listening to"},{"speaker":"Company Core Values","startTime":884.9,"endTime":888.86,"body":"podcast and they're reading"},{"speaker":"Company Core Values","startTime":888.86,"endTime":892.49,"body":"business books, and they are"},{"speaker":"Company Core Values","startTime":888.86,"endTime":892.49,"body":"just genuinely curious about how"},{"speaker":"Company Core Values","startTime":892.49,"endTime":897.17,"body":"they can be a better individual"},{"speaker":"Company Core Values","startTime":892.49,"endTime":897.17,"body":"in life. Like not just a"},{"speaker":"Company Core Values","startTime":897.17,"endTime":902.63,"body":"business leader, but a life like"},{"speaker":"Company Core Values","startTime":897.17,"endTime":902.63,"body":"a life leader in their family in"},{"speaker":"Company Core Values","startTime":902.63,"endTime":906.53,"body":"their community, and making a"},{"speaker":"Company Core Values","startTime":902.63,"endTime":906.53,"body":"difference and not just kind of"},{"speaker":"Company Core Values","startTime":906.53,"endTime":910.43,"body":"floating through a mediocre life"},{"speaker":"Company Core Values","startTime":906.53,"endTime":910.43,"body":"like they want to accomplish"},{"speaker":"Company Core Values","startTime":910.46,"endTime":915.17,"body":"something and they're very"},{"speaker":"Company Core Values","startTime":910.46,"endTime":915.17,"body":"driven. Consistency is the key"},{"speaker":"Company Core Values","startTime":915.2,"endTime":919.43,"body":"to total domination. This one"},{"speaker":"Company Core Values","startTime":915.2,"endTime":919.43,"body":"was one that I thought of and I"},{"speaker":"Company Core Values","startTime":919.43,"endTime":922.22,"body":"wanted to say to total world"},{"speaker":"Company Core Values","startTime":919.43,"endTime":922.22,"body":"domination but that made me"},{"speaker":"Company Core Values","startTime":922.22,"endTime":928.13,"body":"sound a little crazy. So I felt"},{"speaker":"Company Core Values","startTime":922.22,"endTime":928.13,"body":"like Dr. Evil petting what is"},{"speaker":"Company Core Values","startTime":928.13,"endTime":932.36,"body":"the cat's name? Oh my gosh, this"},{"speaker":"Company Core Values","startTime":928.13,"endTime":932.36,"body":"is gonna drive me insane. I'm"},{"speaker":"Company Core Values","startTime":932.36,"endTime":937.28,"body":"imagining Mike Myers, Dr. Evil"},{"speaker":"Company Core Values","startTime":932.36,"endTime":937.28,"body":"Austin Powers version, right."},{"speaker":"Company Core Values","startTime":937.28,"endTime":940.3100000000001,"body":"And he's like just petting,"},{"speaker":"Company Core Values","startTime":937.28,"endTime":940.3100000000001,"body":"petting the cats like total"},{"speaker":"Company Core Values","startTime":940.3100000000001,"endTime":946.19,"body":"world domination $1 million. Oh"},{"speaker":"Company Core Values","startTime":940.3100000000001,"endTime":946.19,"body":"my gosh, okay, I just went down"},{"speaker":"Company Core Values","startTime":946.19,"endTime":949.97,"body":"a weird rabbit, tangent hole,"},{"speaker":"Company Core Values","startTime":946.19,"endTime":949.97,"body":"whatever, is a rabbit tangent"},{"speaker":"Company Core Values","startTime":949.97,"endTime":952.82,"body":"hole. I'm just making stuff up"},{"speaker":"Company Core Values","startTime":949.97,"endTime":952.82,"body":"at this point, y'all. But"},{"speaker":"Company Core Values","startTime":952.82,"endTime":959.03,"body":"consistency is the key to total"},{"speaker":"Company Core Values","startTime":952.82,"endTime":959.03,"body":"domination. And then value"},{"speaker":"Company Core Values","startTime":959.0600000000001,"endTime":965.0,"body":"service and gratitude makeup,"},{"speaker":"Company Core Values","startTime":959.0600000000001,"endTime":965.0,"body":"our North Star. So these are"},{"speaker":"Company Core Values","startTime":965.0,"endTime":969.5600000000001,"body":"some of the things that we have"},{"speaker":"Company Core Values","startTime":965.0,"endTime":969.5600000000001,"body":"established as a company as our"},{"speaker":"Company Core Values","startTime":969.5600000000001,"endTime":974.42,"body":"core values. And again, I say"},{"speaker":"Company Core Values","startTime":969.5600000000001,"endTime":974.42,"body":"this, and I share this with you"},{"speaker":"Company Core Values","startTime":974.42,"endTime":978.26,"body":"to let you know, I don't have a"},{"speaker":"Company Core Values","startTime":974.42,"endTime":978.26,"body":"whole team of people behind me."},{"speaker":"Company Core Values","startTime":978.26,"endTime":982.13,"body":"I don't have, like 15 people"},{"speaker":"Company Core Values","startTime":978.26,"endTime":982.13,"body":"that I have to go back and be"},{"speaker":"Company Core Values","startTime":982.13,"endTime":985.1,"body":"like, Oh, we came up with our"},{"speaker":"Company Core Values","startTime":982.13,"endTime":985.1,"body":"core values. Here they are. Let"},{"speaker":"Company Core Values","startTime":985.1,"endTime":988.34,"body":"me share them with you. Now."},{"speaker":"Company Core Values","startTime":985.1,"endTime":988.34,"body":"It's more about these are the"},{"speaker":"Company Core Values","startTime":988.34,"endTime":991.88,"body":"type of people that I want to"},{"speaker":"Company Core Values","startTime":988.34,"endTime":991.88,"body":"attract that have the same types"},{"speaker":"Company Core Values","startTime":991.88,"endTime":997.1,"body":"of values or that agree. Oh,"},{"speaker":"Company Core Values","startTime":991.88,"endTime":997.1,"body":"yeah, I like I like the sound of"},{"speaker":"Company Core Values","startTime":997.1,"endTime":1000.01,"body":"this company or I like the way"},{"speaker":"Company Core Values","startTime":997.1,"endTime":1000.01,"body":"that they operate. I like the"},{"speaker":"Company Core Values","startTime":1000.01,"endTime":1003.22,"body":"things that they focus on."},{"speaker":"Company Core Values","startTime":1000.01,"endTime":1003.22,"body":"Because I think that that's more"},{"speaker":"Company Core Values","startTime":1003.22,"endTime":1007.66,"body":"important than just saying, Oh,"},{"speaker":"Company Core Values","startTime":1003.22,"endTime":1007.66,"body":"we like to have fun. Yeah, sure."},{"speaker":"Company Core Values","startTime":1007.66,"endTime":1012.55,"body":"We like to have fun. Yeah, we"},{"speaker":"Company Core Values","startTime":1007.66,"endTime":1012.55,"body":"like to be authentic from time"},{"speaker":"Company Core Values","startTime":1012.55,"endTime":1016.48,"body":"to time. No, like, these are our"},{"speaker":"Company Core Values","startTime":1012.55,"endTime":1016.48,"body":"guiding principles and our core"},{"speaker":"Company Core Values","startTime":1016.48,"endTime":1142.12,"body":"values. So that was the first"},{"speaker":"Company Core Values","startTime":1016.48,"endTime":1142.12,"body":"thing that we had to establish."},{"speaker":"Passion/Niche/Purpose","startTime":1021.409,"endTime":1023.734,"body":"Then we"},{"speaker":"Passion/Niche/Purpose","startTime":1021.409,"endTime":1023.734,"body":"had to talk about our core"},{"speaker":"Passion/Niche/Purpose","startTime":1023.802,"endTime":1027.9740000000002,"body":"focus. What are you focused on?"},{"speaker":"Passion/Niche/Purpose","startTime":1023.802,"endTime":1027.9740000000002,"body":"What is your purpose? What is"},{"speaker":"Passion/Niche/Purpose","startTime":1028.0430000000001,"endTime":1031.873,"body":"your niche? What is your"},{"speaker":"Passion/Niche/Purpose","startTime":1028.0430000000001,"endTime":1031.873,"body":"passion? Why are you even doing"},{"speaker":"Passion/Niche/Purpose","startTime":1031.941,"endTime":1036.181,"body":"this? And again, I want you to"},{"speaker":"Passion/Niche/Purpose","startTime":1031.941,"endTime":1036.181,"body":"go Grab this book \"Traction\" by"},{"speaker":"Passion/Niche/Purpose","startTime":1036.25,"endTime":1040.559,"body":"Gino Wickman. It is so helpful"},{"speaker":"Passion/Niche/Purpose","startTime":1036.25,"endTime":1040.559,"body":"and I'm gonna recommend that you"},{"speaker":"Passion/Niche/Purpose","startTime":1040.627,"endTime":1044.3200000000002,"body":"get the Kindle version or a"},{"speaker":"Passion/Niche/Purpose","startTime":1040.627,"endTime":1044.3200000000002,"body":"hardcopy. I'm a fan of the"},{"speaker":"Passion/Niche/Purpose","startTime":1044.3890000000001,"endTime":1048.766,"body":"hardcopy simply because you can"},{"speaker":"Passion/Niche/Purpose","startTime":1044.3890000000001,"endTime":1048.766,"body":"look at it easier. I'm just more"},{"speaker":"Passion/Niche/Purpose","startTime":1048.834,"endTime":1052.3220000000001,"body":"of a like tangible books or"},{"speaker":"Passion/Niche/Purpose","startTime":1048.834,"endTime":1052.3220000000001,"body":"audiobooks. But I don't"},{"speaker":"Passion/Niche/Purpose","startTime":1052.391,"endTime":1056.768,"body":"recommend an audio book for this"},{"speaker":"Passion/Niche/Purpose","startTime":1052.391,"endTime":1056.768,"body":"simply because it's so tactical"},{"speaker":"Passion/Niche/Purpose","startTime":1056.836,"endTime":1060.529,"body":"and hands on. I actually"},{"speaker":"Passion/Niche/Purpose","startTime":1056.836,"endTime":1060.529,"body":"listened I tried to listen to"},{"speaker":"Passion/Niche/Purpose","startTime":1060.598,"endTime":1064.77,"body":"rocket fuel, there are other"},{"speaker":"Passion/Niche/Purpose","startTime":1060.598,"endTime":1064.77,"body":"book. And it was too hard for me"},{"speaker":"Passion/Niche/Purpose","startTime":1064.838,"endTime":1069.147,"body":"because I would like listen to"},{"speaker":"Passion/Niche/Purpose","startTime":1064.838,"endTime":1069.147,"body":"something and I want to stop and"},{"speaker":"Passion/Niche/Purpose","startTime":1069.2150000000001,"endTime":1073.319,"body":"like go take notes right then."},{"speaker":"Passion/Niche/Purpose","startTime":1069.2150000000001,"endTime":1073.319,"body":"And that's a lot harder to do"},{"speaker":"Passion/Niche/Purpose","startTime":1073.3870000000002,"endTime":1077.559,"body":"with an audiobook. So I would"},{"speaker":"Passion/Niche/Purpose","startTime":1073.3870000000002,"endTime":1077.559,"body":"recommend getting the hard copy"},{"speaker":"Passion/Niche/Purpose","startTime":1077.6280000000002,"endTime":1081.8,"body":"of this book, go ahead and get"},{"speaker":"Passion/Niche/Purpose","startTime":1077.6280000000002,"endTime":1081.8,"body":"\"Traction\" and \"RocketFuel\" at"},{"speaker":"Passion/Niche/Purpose","startTime":1081.868,"endTime":1085.972,"body":"the same time like these could"},{"speaker":"Passion/Niche/Purpose","startTime":1081.868,"endTime":1085.972,"body":"be add them to your wish list"},{"speaker":"Passion/Niche/Purpose","startTime":1086.04,"endTime":1090.3490000000002,"body":"for Christmas and say, This is"},{"speaker":"Passion/Niche/Purpose","startTime":1086.04,"endTime":1090.3490000000002,"body":"what I want you to buy me honey,"},{"speaker":"Passion/Niche/Purpose","startTime":1090.417,"endTime":1094.589,"body":"thanks so much. These are going"},{"speaker":"Passion/Niche/Purpose","startTime":1090.417,"endTime":1094.589,"body":"to help me, you know get more"},{"speaker":"Passion/Niche/Purpose","startTime":1094.6570000000002,"endTime":1098.761,"body":"focused on my business. I'm a"},{"speaker":"Passion/Niche/Purpose","startTime":1094.6570000000002,"endTime":1098.761,"body":"podcast. But the core focus is"},{"speaker":"Passion/Niche/Purpose","startTime":1098.829,"endTime":1102.591,"body":"really for us for profit media"},{"speaker":"Passion/Niche/Purpose","startTime":1098.829,"endTime":1102.591,"body":"is we help entrepreneurs"},{"speaker":"Passion/Niche/Purpose","startTime":1102.659,"endTime":1107.105,"body":"confidently share their message."},{"speaker":"Passion/Niche/Purpose","startTime":1102.659,"endTime":1107.105,"body":"So do you notice I didn't say we"},{"speaker":"Passion/Niche/Purpose","startTime":1107.173,"endTime":1111.209,"body":"help entrepreneurs confidently"},{"speaker":"Passion/Niche/Purpose","startTime":1107.173,"endTime":1111.209,"body":"with our podcast, because my"},{"speaker":"Passion/Niche/Purpose","startTime":1111.277,"endTime":1115.517,"body":"business profit media is more"},{"speaker":"Passion/Niche/Purpose","startTime":1111.277,"endTime":1115.517,"body":"than just about podcasting. Even"},{"speaker":"Passion/Niche/Purpose","startTime":1115.586,"endTime":1119.758,"body":"though that's our main focus"},{"speaker":"Passion/Niche/Purpose","startTime":1115.586,"endTime":1119.758,"body":"here, like you are here to learn"},{"speaker":"Passion/Niche/Purpose","startTime":1119.826,"endTime":1124.203,"body":"about podcasting, what it's all"},{"speaker":"Passion/Niche/Purpose","startTime":1119.826,"endTime":1124.203,"body":"about and everything. But at the"},{"speaker":"Passion/Niche/Purpose","startTime":1124.272,"endTime":1128.5120000000002,"body":"core of that, you want to share"},{"speaker":"Passion/Niche/Purpose","startTime":1124.272,"endTime":1128.5120000000002,"body":"your message. So that's really"},{"speaker":"Passion/Niche/Purpose","startTime":1128.58,"endTime":1132.8890000000001,"body":"what I want to hone in on going"},{"speaker":"Passion/Niche/Purpose","startTime":1128.58,"endTime":1132.8890000000001,"body":"into 2021 and beyond is helping"},{"speaker":"Passion/Niche/Purpose","startTime":1132.958,"endTime":1136.719,"body":"people share their message"},{"speaker":"Passion/Niche/Purpose","startTime":1132.958,"endTime":1136.719,"body":"because a message is so much"},{"speaker":"Passion/Niche/Purpose","startTime":1136.788,"endTime":1140.549,"body":"deeper than just a single"},{"speaker":"Passion/Niche/Purpose","startTime":1136.788,"endTime":1140.549,"body":"podcast episode. A message is"},{"speaker":"Passion/Niche/Purpose","startTime":1140.618,"endTime":1144.79,"body":"your whole podcast a message is"},{"speaker":"Passion/Niche/Purpose","startTime":1140.618,"endTime":1144.79,"body":"how you communicate with your"},{"speaker":"Passion/Niche/Purpose","startTime":1144.8580000000002,"endTime":1149.167,"body":"audience in your emails, how you"},{"speaker":"Passion/Niche/Purpose","startTime":1144.8580000000002,"endTime":1149.167,"body":"communicate with your audience"},{"speaker":"Passion/Niche/Purpose","startTime":1149.2350000000001,"endTime":1153.4070000000002,"body":"on social media through other"},{"speaker":"Passion/Niche/Purpose","startTime":1149.2350000000001,"endTime":1153.4070000000002,"body":"marketing channels. So I really"},{"speaker":"Passion/Niche/Purpose","startTime":1153.475,"endTime":1157.374,"body":"didn't want to kind of box"},{"speaker":"Passion/Niche/Purpose","startTime":1153.475,"endTime":1157.374,"body":"myself into only talking about"},{"speaker":"Passion/Niche/Purpose","startTime":1157.442,"endTime":1161.7510000000002,"body":"podcasting. 24/7, although y'all"},{"speaker":"Passion/Niche/Purpose","startTime":1157.442,"endTime":1161.7510000000002,"body":"know like, that is my passion,"},{"speaker":"Passion/Niche/Purpose","startTime":1161.819,"endTime":1165.9230000000002,"body":"that is my jam. But I also want"},{"speaker":"Passion/Niche/Purpose","startTime":1161.819,"endTime":1165.9230000000002,"body":"to look at the bigger scale,"},{"speaker":"Passion/Niche/Purpose","startTime":1165.991,"endTime":1169.8899999999999,"body":"like kind of zoom out with a"},{"speaker":"Passion/Niche/Purpose","startTime":1165.991,"endTime":1169.8899999999999,"body":"bird's eye view on how I can"},{"speaker":"Passion/Niche/Purpose","startTime":1169.958,"endTime":1174.062,"body":"help people with their message."},{"speaker":"Passion/Niche/Purpose","startTime":1169.958,"endTime":1174.062,"body":"So that is our core focus at"},{"speaker":"Passion/Niche/Purpose","startTime":1174.13,"endTime":1178.37,"body":"profit media is to help people"},{"speaker":"Passion/Niche/Purpose","startTime":1174.13,"endTime":1178.37,"body":"with their message Now, what is"},{"speaker":"Passion/Niche/Purpose","startTime":1178.4389999999999,"endTime":1182.6109999999999,"body":"our niche? Right, like what is"},{"speaker":"Passion/Niche/Purpose","startTime":1178.4389999999999,"endTime":1182.6109999999999,"body":"the specific thing that I help"},{"speaker":"Passion/Niche/Purpose","startTime":1182.679,"endTime":1186.851,"body":"people with is I help take the"},{"speaker":"Passion/Niche/Purpose","startTime":1182.679,"endTime":1186.851,"body":"overwhelm out of podcasting. I"},{"speaker":"Passion/Niche/Purpose","startTime":1186.92,"endTime":1190.339,"body":"do feel like that is my"},{"speaker":"Passion/Niche/Purpose","startTime":1186.92,"endTime":1190.339,"body":"specialty. That is my like"},{"speaker":"Passion/Niche/Purpose","startTime":1190.408,"endTime":1194.511,"body":"secret sauce is to take the"},{"speaker":"Passion/Niche/Purpose","startTime":1190.408,"endTime":1194.511,"body":"overwhelm out of it and give you"},{"speaker":"Passion/Niche/Purpose","startTime":1194.58,"endTime":1198.4099999999999,"body":"a step by step plan a step by"},{"speaker":"Passion/Niche/Purpose","startTime":1194.58,"endTime":1198.4099999999999,"body":"step strategy that you can"},{"speaker":"Passion/Niche/Purpose","startTime":1198.478,"endTime":1202.5819999999999,"body":"follow. That makes it easier,"},{"speaker":"Passion/Niche/Purpose","startTime":1198.478,"endTime":1202.5819999999999,"body":"because at the end of the day,"},{"speaker":"Passion/Niche/Purpose","startTime":1202.65,"endTime":1206.2060000000001,"body":"yes, you could go Google"},{"speaker":"Passion/Niche/Purpose","startTime":1202.65,"endTime":1206.2060000000001,"body":"everything, everything that"},{"speaker":"Passion/Niche/Purpose","startTime":1206.275,"endTime":1210.31,"body":"you've learned here on this"},{"speaker":"Passion/Niche/Purpose","startTime":1206.275,"endTime":1210.31,"body":"podcast, you could go Google it"},{"speaker":"Passion/Niche/Purpose","startTime":1210.3780000000002,"endTime":1214.482,"body":"and learn from 50 other people."},{"speaker":"Passion/Niche/Purpose","startTime":1210.3780000000002,"endTime":1214.482,"body":"But that doesn't mean you're"},{"speaker":"Passion/Niche/Purpose","startTime":1214.5500000000002,"endTime":1218.7220000000002,"body":"going to be less overwhelmed."},{"speaker":"Passion/Niche/Purpose","startTime":1214.5500000000002,"endTime":1218.7220000000002,"body":"And it doesn't mean that you're"},{"speaker":"Passion/Niche/Purpose","startTime":1218.7910000000002,"endTime":1222.7579999999998,"body":"going to be more confident after"},{"speaker":"Passion/Niche/Purpose","startTime":1218.7910000000002,"endTime":1222.7579999999998,"body":"you watch seven different"},{"speaker":"Passion/Niche/Purpose","startTime":1222.826,"endTime":1226.7240000000002,"body":"YouTube videos from seven"},{"speaker":"Passion/Niche/Purpose","startTime":1222.826,"endTime":1226.7240000000002,"body":"different people and say, Wait,"},{"speaker":"Passion/Niche/Purpose","startTime":1226.7930000000001,"endTime":1231.033,"body":"this person was contradicting"},{"speaker":"Passion/Niche/Purpose","startTime":1226.7930000000001,"endTime":1231.033,"body":"that one. This one says to do it"},{"speaker":"Passion/Niche/Purpose","startTime":1231.101,"endTime":1234.8629999999998,"body":"this way. This one says to do it"},{"speaker":"Passion/Niche/Purpose","startTime":1231.101,"endTime":1234.8629999999998,"body":"that way. And this one"},{"speaker":"Passion/Niche/Purpose","startTime":1234.9319999999998,"endTime":1239.103,"body":"interesting, interesting, Lee"},{"speaker":"Passion/Niche/Purpose","startTime":1234.9319999999998,"endTime":1239.103,"body":"enough, said to do it a totally"},{"speaker":"Passion/Niche/Purpose","startTime":1239.172,"endTime":1243.344,"body":"different way. I want to take"},{"speaker":"Passion/Niche/Purpose","startTime":1239.172,"endTime":1243.344,"body":"the overwhelm out of podcasting"},{"speaker":"Passion/Niche/Purpose","startTime":1243.4119999999998,"endTime":1247.379,"body":"where you don't have to think"},{"speaker":"Passion/Niche/Purpose","startTime":1243.4119999999998,"endTime":1247.379,"body":"about it in terms of there's"},{"speaker":"Passion/Niche/Purpose","startTime":1247.4470000000001,"endTime":1251.6190000000001,"body":"only one way to do it. Because"},{"speaker":"Passion/Niche/Purpose","startTime":1247.4470000000001,"endTime":1251.6190000000001,"body":"there's not like at the end of"},{"speaker":"Passion/Niche/Purpose","startTime":1251.688,"endTime":1255.9279999999999,"body":"the day, there's not just one"},{"speaker":"Passion/Niche/Purpose","startTime":1251.688,"endTime":1255.9279999999999,"body":"way to podcast, you will go find"},{"speaker":"Passion/Niche/Purpose","startTime":1255.9969999999998,"endTime":1260.1689999999999,"body":"someone else. And they will tell"},{"speaker":"Passion/Niche/Purpose","startTime":1255.9969999999998,"endTime":1260.1689999999999,"body":"you probably everything that"},{"speaker":"Passion/Niche/Purpose","startTime":1260.237,"endTime":1264.2040000000002,"body":"contradicts everything I've"},{"speaker":"Passion/Niche/Purpose","startTime":1260.237,"endTime":1264.2040000000002,"body":"shared with you here today, or"},{"speaker":"Passion/Niche/Purpose","startTime":1264.272,"endTime":1268.444,"body":"ever on this podcast, or on my"},{"speaker":"Passion/Niche/Purpose","startTime":1264.272,"endTime":1268.444,"body":"YouTube channel or in my email"},{"speaker":"Passion/Niche/Purpose","startTime":1268.5120000000002,"endTime":1272.8899999999999,"body":"list. They will say no, no, no,"},{"speaker":"Passion/Niche/Purpose","startTime":1268.5120000000002,"endTime":1272.8899999999999,"body":"no, we don't agree with what she"},{"speaker":"Passion/Niche/Purpose","startTime":1272.958,"endTime":1277.1979999999999,"body":"says. But at the end of the day,"},{"speaker":"Passion/Niche/Purpose","startTime":1272.958,"endTime":1277.1979999999999,"body":"my number one goal, my number"},{"speaker":"Passion/Niche/Purpose","startTime":1277.2669999999998,"endTime":1280.96,"body":"one focus, my underlying"},{"speaker":"Passion/Niche/Purpose","startTime":1277.2669999999998,"endTime":1280.96,"body":"everything of all the content"},{"speaker":"Passion/Niche/Purpose","startTime":1281.0279999999998,"endTime":1285.0639999999999,"body":"that I put out, is to take the"},{"speaker":"Passion/Niche/Purpose","startTime":1281.0279999999998,"endTime":1285.0639999999999,"body":"overwhelm out of podcasting."},{"speaker":"Passion/Niche/Purpose","startTime":1285.132,"endTime":1289.167,"body":"That is my core focus. That is"},{"speaker":"Passion/Niche/Purpose","startTime":1285.132,"endTime":1289.167,"body":"my purpose. It's my mission."},{"speaker":"Passion/Niche/Purpose","startTime":1289.2359999999999,"endTime":1293.75,"body":"It's my life, and I want to help"},{"speaker":"Passion/Niche/Purpose","startTime":1289.2359999999999,"endTime":1293.75,"body":"entrepreneurs with their message."},{"speaker":"Other Planning Tools","startTime":1293.75,"endTime":1296.63,"body":"Now,"},{"speaker":"Other Planning Tools","startTime":1293.75,"endTime":1296.63,"body":"there's a lot more information,"},{"speaker":"Other Planning Tools","startTime":1296.63,"endTime":1299.1799999999998,"body":"like I said, going into your 10"},{"speaker":"Other Planning Tools","startTime":1296.63,"endTime":1299.1799999999998,"body":"year goal, your marketing"},{"speaker":"Other Planning Tools","startTime":1299.1799999999998,"endTime":1302.9,"body":"strategy, let me see there's a"},{"speaker":"Other Planning Tools","startTime":1299.1799999999998,"endTime":1302.9,"body":"three year plan, a one year"},{"speaker":"Other Planning Tools","startTime":1302.9,"endTime":1306.1399999999999,"body":"plan, you get to figure out your"},{"speaker":"Other Planning Tools","startTime":1302.9,"endTime":1306.1399999999999,"body":"quarterly rocks and then you"},{"speaker":"Other Planning Tools","startTime":1306.1399999999999,"endTime":1309.8000000000002,"body":"talk about issues that would"},{"speaker":"Other Planning Tools","startTime":1306.1399999999999,"endTime":1309.8000000000002,"body":"probably come up. I'm not"},{"speaker":"Other Planning Tools","startTime":1309.8000000000002,"endTime":1315.0500000000002,"body":"joking. Whenever I say we did"},{"speaker":"Other Planning Tools","startTime":1309.8000000000002,"endTime":1315.0500000000002,"body":"this for a solid 12 to 14 hours"},{"speaker":"Other Planning Tools","startTime":1315.1100000000001,"endTime":1319.85,"body":"straight. We did it. It took a"},{"speaker":"Other Planning Tools","startTime":1315.1100000000001,"endTime":1319.85,"body":"long time. And I guess if you"},{"speaker":"Other Planning Tools","startTime":1319.85,"endTime":1322.67,"body":"were doing this by yourself,"},{"speaker":"Other Planning Tools","startTime":1319.85,"endTime":1322.67,"body":"maybe it wouldn't take so long"},{"speaker":"Other Planning Tools","startTime":1322.67,"endTime":1325.4899999999998,"body":"because we were kind of like"},{"speaker":"Other Planning Tools","startTime":1322.67,"endTime":1325.4899999999998,"body":"pitching and catching. She would"},{"speaker":"Other Planning Tools","startTime":1325.4899999999998,"endTime":1328.04,"body":"tell me an idea for her"},{"speaker":"Other Planning Tools","startTime":1325.4899999999998,"endTime":1328.04,"body":"business. I'd tell her an idea"},{"speaker":"Other Planning Tools","startTime":1328.04,"endTime":1333.0500000000002,"body":"for mine. So you know there was"},{"speaker":"Other Planning Tools","startTime":1328.04,"endTime":1333.0500000000002,"body":"a lot of in betweens of ideas"},{"speaker":"Other Planning Tools","startTime":1333.0500000000002,"endTime":1337.2800000000002,"body":"and brainstorming and they Like"},{"speaker":"Other Planning Tools","startTime":1333.0500000000002,"endTime":1337.2800000000002,"body":"that, but I think that it was so"},{"speaker":"Other Planning Tools","startTime":1337.2800000000002,"endTime":1340.04,"body":"valuable to do it with someone"},{"speaker":"Other Planning Tools","startTime":1337.2800000000002,"endTime":1340.04,"body":"else that understands my"},{"speaker":"Other Planning Tools","startTime":1340.04,"endTime":1345.0500000000002,"body":"business, and understands what"},{"speaker":"Other Planning Tools","startTime":1340.04,"endTime":1345.0500000000002,"body":"I'm trying to accomplish, like"},{"speaker":"Other Planning Tools","startTime":1345.23,"endTime":1349.04,"body":"long term, not just today, not"},{"speaker":"Other Planning Tools","startTime":1345.23,"endTime":1349.04,"body":"tomorrow, not in the next year,"},{"speaker":"Other Planning Tools","startTime":1349.04,"endTime":1354.35,"body":"but long term. What am I trying"},{"speaker":"Other Planning Tools","startTime":1349.04,"endTime":1354.35,"body":"to accomplish? And so again, I'm"},{"speaker":"Other Planning Tools","startTime":1354.35,"endTime":1357.5,"body":"just going to encourage you go"},{"speaker":"Other Planning Tools","startTime":1354.35,"endTime":1357.5,"body":"grab this book \"Traction\" by"},{"speaker":"Other Planning Tools","startTime":1357.5,"endTime":1365.0,"body":"Gino Wickman, and do every step"},{"speaker":"Other Planning Tools","startTime":1357.5,"endTime":1365.0,"body":"of the process. So there are"},{"speaker":"Other Planning Tools","startTime":1365.0300000000002,"endTime":1369.35,"body":"different paragraphs that tell"},{"speaker":"Other Planning Tools","startTime":1365.0300000000002,"endTime":1369.35,"body":"you, okay, here's some examples"},{"speaker":"Other Planning Tools","startTime":1369.38,"endTime":1372.4099999999999,"body":"of you know, they work with a"},{"speaker":"Other Planning Tools","startTime":1369.38,"endTime":1372.4099999999999,"body":"lot of clients. And I will say"},{"speaker":"Other Planning Tools","startTime":1372.4099999999999,"endTime":1375.56,"body":"in their will, you know, our"},{"speaker":"Other Planning Tools","startTime":1372.4099999999999,"endTime":1375.56,"body":"clients, and they'll give like"},{"speaker":"Other Planning Tools","startTime":1375.56,"endTime":1379.13,"body":"five examples, these clients"},{"speaker":"Other Planning Tools","startTime":1375.56,"endTime":1379.13,"body":"core values are blah, blah,"},{"speaker":"Other Planning Tools","startTime":1379.13,"endTime":1381.4699999999998,"body":"blah, and they'll give you all"},{"speaker":"Other Planning Tools","startTime":1379.13,"endTime":1381.4699999999998,"body":"these examples. And then their"},{"speaker":"Other Planning Tools","startTime":1381.4699999999998,"endTime":1385.9699999999998,"body":"core focus is this. And their 10"},{"speaker":"Other Planning Tools","startTime":1381.4699999999998,"endTime":1385.9699999999998,"body":"year target looks something like"},{"speaker":"Other Planning Tools","startTime":1385.9699999999998,"endTime":1389.4499999999998,"body":"this. So they walk you through"},{"speaker":"Other Planning Tools","startTime":1385.9699999999998,"endTime":1389.4499999999998,"body":"every step of the process, which"},{"speaker":"Other Planning Tools","startTime":1389.4499999999998,"endTime":1392.87,"body":"is why the book is so important."},{"speaker":"Other Planning Tools","startTime":1389.4499999999998,"endTime":1392.87,"body":"And like I can't just give you"},{"speaker":"Other Planning Tools","startTime":1392.87,"endTime":1396.5900000000001,"body":"like, oh, here's the framework,"},{"speaker":"Other Planning Tools","startTime":1392.87,"endTime":1396.5900000000001,"body":"go do it. Because we had to read"},{"speaker":"Other Planning Tools","startTime":1396.62,"endTime":1399.5300000000002,"body":"like, we were literally reading"},{"speaker":"Other Planning Tools","startTime":1396.62,"endTime":1399.5300000000002,"body":"this book, I have like, note"},{"speaker":"Other Planning Tools","startTime":1399.5300000000002,"endTime":1402.4099999999999,"body":"cards, and post it notes, all"},{"speaker":"Other Planning Tools","startTime":1399.5300000000002,"endTime":1402.4099999999999,"body":"shoved into this book, because"},{"speaker":"Other Planning Tools","startTime":1402.4099999999999,"endTime":1406.5500000000002,"body":"we were reading it as we were"},{"speaker":"Other Planning Tools","startTime":1402.4099999999999,"endTime":1406.5500000000002,"body":"going along. But January is"},{"speaker":"Other Planning Tools","startTime":1406.5500000000002,"endTime":1409.37,"body":"coming up like January is right"},{"speaker":"Other Planning Tools","startTime":1406.5500000000002,"endTime":1409.37,"body":"around the corner, and I don't"},{"speaker":"Other Planning Tools","startTime":1409.37,"endTime":1413.69,"body":"want you to start thinking about"},{"speaker":"Other Planning Tools","startTime":1409.37,"endTime":1413.69,"body":"your goals. January one, I don't"},{"speaker":"Other Planning Tools","startTime":1413.7199999999998,"endTime":1416.87,"body":"like it's too late. If you're"},{"speaker":"Other Planning Tools","startTime":1413.7199999999998,"endTime":1416.87,"body":"thinking in planning your goals"},{"speaker":"Other Planning Tools","startTime":1416.87,"endTime":1420.44,"body":"on January one, then you're"},{"speaker":"Other Planning Tools","startTime":1416.87,"endTime":1420.44,"body":"you're already behind. And I'm"},{"speaker":"Other Planning Tools","startTime":1420.44,"endTime":1424.19,"body":"the type of person that I never"},{"speaker":"Other Planning Tools","startTime":1420.44,"endTime":1424.19,"body":"like to be late. Like if you"},{"speaker":"Other Planning Tools","startTime":1424.3400000000001,"endTime":1428.81,"body":"show up on time, then you're"},{"speaker":"Other Planning Tools","startTime":1424.3400000000001,"endTime":1428.81,"body":"late. I am the like in the"},{"speaker":"Other Planning Tools","startTime":1428.81,"endTime":1433.6999999999998,"body":"school of thought of, I need to"},{"speaker":"Other Planning Tools","startTime":1428.81,"endTime":1433.6999999999998,"body":"be 1510 to 15 minutes early"},{"speaker":"Other Planning Tools","startTime":1433.73,"endTime":1437.87,"body":"everywhere I go, because that"},{"speaker":"Other Planning Tools","startTime":1433.73,"endTime":1437.87,"body":"means I'm on time. And if I show"},{"speaker":"Other Planning Tools","startTime":1437.87,"endTime":1440.06,"body":"up, I'm supposed to be there at"},{"speaker":"Other Planning Tools","startTime":1437.87,"endTime":1440.06,"body":"one o'clock and I'm there at one"},{"speaker":"Other Planning Tools","startTime":1440.06,"endTime":1443.81,"body":"o'clock, I'm late. This is just"},{"speaker":"Other Planning Tools","startTime":1440.06,"endTime":1443.81,"body":"the way my mind works this way,"},{"speaker":"Other Planning Tools","startTime":1443.81,"endTime":1448.6399999999999,"body":"in my mind has always worked in"},{"speaker":"Other Planning Tools","startTime":1443.81,"endTime":1448.6399999999999,"body":"my husband, it's like a catch 22"},{"speaker":"Other Planning Tools","startTime":1448.6399999999999,"endTime":1453.5,"body":"for him. Because I feel like so"},{"speaker":"Other Planning Tools","startTime":1448.6399999999999,"endTime":1453.5,"body":"many women get like a bad rap"},{"speaker":"Other Planning Tools","startTime":1453.5,"endTime":1456.17,"body":"for being late. And he's like,"},{"speaker":"Other Planning Tools","startTime":1453.5,"endTime":1456.17,"body":"you're always on time, but"},{"speaker":"Other Planning Tools","startTime":1456.17,"endTime":1458.8400000000001,"body":"you're always a real pain in the"},{"speaker":"Other Planning Tools","startTime":1456.17,"endTime":1458.8400000000001,"body":"butt like trying to get"},{"speaker":"Other Planning Tools","startTime":1458.8400000000001,"endTime":1464.06,"body":"everybody out of the house to be"},{"speaker":"Other Planning Tools","startTime":1458.8400000000001,"endTime":1464.06,"body":"on time. So it's definitely a"},{"speaker":"Other Planning Tools","startTime":1464.06,"endTime":1468.5,"body":"double edged sword. But when it"},{"speaker":"Other Planning Tools","startTime":1464.06,"endTime":1468.5,"body":"comes to planning, especially in"},{"speaker":"Other Planning Tools","startTime":1468.5,"endTime":1473.6,"body":"your business, I think that we"},{"speaker":"Other Planning Tools","startTime":1468.5,"endTime":1473.6,"body":"should all start sooner rather"},{"speaker":"Other Planning Tools","startTime":1473.6,"endTime":1477.7399999999998,"body":"than later. And if you're in the"},{"speaker":"Other Planning Tools","startTime":1473.6,"endTime":1477.7399999999998,"body":"first one to three years of your"},{"speaker":"Other Planning Tools","startTime":1477.7399999999998,"endTime":1480.38,"body":"business, and you're like, I"},{"speaker":"Other Planning Tools","startTime":1477.7399999999998,"endTime":1480.38,"body":"don't need to do that I need to"},{"speaker":"Other Planning Tools","startTime":1480.38,"endTime":1483.92,"body":"do that. Whenever I'm more"},{"speaker":"Other Planning Tools","startTime":1480.38,"endTime":1483.92,"body":"successful. Whenever I'm making"},{"speaker":"Other Planning Tools","startTime":1483.92,"endTime":1488.27,"body":"more money, whenever I'm making"},{"speaker":"Other Planning Tools","startTime":1483.92,"endTime":1488.27,"body":"any money. You're wrong. You're"},{"speaker":"Other Planning Tools","startTime":1488.27,"endTime":1490.7600000000002,"body":"wrong. I'm telling you this"},{"speaker":"Other Planning Tools","startTime":1488.27,"endTime":1490.7600000000002,"body":"right now, I wish I would have"},{"speaker":"Other Planning Tools","startTime":1490.7600000000002,"endTime":1493.9699999999998,"body":"done this two years ago,"},{"speaker":"Other Planning Tools","startTime":1490.7600000000002,"endTime":1493.9699999999998,"body":"whenever I was first trying to"},{"speaker":"Other Planning Tools","startTime":1493.9699999999998,"endTime":1496.2199999999998,"body":"figure out my business. Whenever"},{"speaker":"Other Planning Tools","startTime":1493.9699999999998,"endTime":1496.2199999999998,"body":"I was first trying to figure"},{"speaker":"Other Planning Tools","startTime":1496.2199999999998,"endTime":1499.7600000000002,"body":"out, what do I need to do? What"},{"speaker":"Other Planning Tools","startTime":1496.2199999999998,"endTime":1499.7600000000002,"body":"do I need to focus on a lot of"},{"speaker":"Other Planning Tools","startTime":1499.7600000000002,"endTime":1503.3600000000001,"body":"it feels like fluffy staff,"},{"speaker":"Other Planning Tools","startTime":1499.7600000000002,"endTime":1503.3600000000001,"body":"right? Everything I share with"},{"speaker":"Other Planning Tools","startTime":1503.3600000000001,"endTime":1506.7199999999998,"body":"you my core values, all that"},{"speaker":"Other Planning Tools","startTime":1503.3600000000001,"endTime":1506.7199999999998,"body":"feels like, you don't really"},{"speaker":"Other Planning Tools","startTime":1506.7199999999998,"endTime":1510.35,"body":"need that to make money. It's"},{"speaker":"Other Planning Tools","startTime":1506.7199999999998,"endTime":1510.35,"body":"true. You don't you don't need"},{"speaker":"Other Planning Tools","startTime":1510.35,"endTime":1514.2199999999998,"body":"to have a mission statement in"},{"speaker":"Other Planning Tools","startTime":1510.35,"endTime":1514.2199999999998,"body":"order to throw something up for"},{"speaker":"Other Planning Tools","startTime":1514.2199999999998,"endTime":1518.54,"body":"sale and actually make money."},{"speaker":"Other Planning Tools","startTime":1514.2199999999998,"endTime":1518.54,"body":"But at the end of the day, what"},{"speaker":"Other Planning Tools","startTime":1518.54,"endTime":1522.1100000000001,"body":"will keep you from burning out"},{"speaker":"Other Planning Tools","startTime":1518.54,"endTime":1522.1100000000001,"body":"is attracting the right"},{"speaker":"Other Planning Tools","startTime":1522.1100000000001,"endTime":1525.35,"body":"customers attracting the right"},{"speaker":"Other Planning Tools","startTime":1522.1100000000001,"endTime":1525.35,"body":"people to work with you"},{"speaker":"Other Planning Tools","startTime":1525.38,"endTime":1529.9699999999998,"body":"attracting the right sponsors,"},{"speaker":"Other Planning Tools","startTime":1525.38,"endTime":1529.9699999999998,"body":"attracting the right everybody"},{"speaker":"Other Planning Tools","startTime":1530.0300000000002,"endTime":1533.87,"body":"to work with you. And you can't"},{"speaker":"Other Planning Tools","startTime":1530.0300000000002,"endTime":1533.87,"body":"do that. If you don't have your"},{"speaker":"Other Planning Tools","startTime":1533.87,"endTime":1537.02,"body":"core values, you don't have your"},{"speaker":"Other Planning Tools","startTime":1533.87,"endTime":1537.02,"body":"core focus, you don't know who"},{"speaker":"Other Planning Tools","startTime":1537.02,"endTime":1541.79,"body":"you're targeting, or what your"},{"speaker":"Other Planning Tools","startTime":1537.02,"endTime":1541.79,"body":"specialty is. And this is why I"},{"speaker":"Other Planning Tools","startTime":1541.79,"endTime":1544.9699999999998,"body":"believe that this is so"},{"speaker":"Other Planning Tools","startTime":1541.79,"endTime":1544.9699999999998,"body":"important."},{"speaker":"My Challenge to You","startTime":1543.6799999999998,"endTime":1546.6019999999999,"body":"So here's"},{"speaker":"My Challenge to You","startTime":1543.6799999999998,"endTime":1546.6019999999999,"body":"my challenge to you. I knew that"},{"speaker":"My Challenge to You","startTime":1546.6709999999998,"endTime":1550.915,"body":"I wanted to have like an action"},{"speaker":"My Challenge to You","startTime":1546.6709999999998,"endTime":1550.915,"body":"item, like after this episode"},{"speaker":"My Challenge to You","startTime":1550.9850000000001,"endTime":1555.2289999999998,"body":"was over. I want you to join us"},{"speaker":"My Challenge to You","startTime":1550.9850000000001,"endTime":1555.2289999999998,"body":"if you are not already in our"},{"speaker":"My Challenge to You","startTime":1555.299,"endTime":1559.1950000000002,"body":"free Facebook group. We have the"},{"speaker":"My Challenge to You","startTime":1555.299,"endTime":1559.1950000000002,"body":"Proffitt Podcast online"},{"speaker":"My Challenge to You","startTime":1559.2649999999999,"endTime":1562.395,"body":"community, you can find it in"},{"speaker":"My Challenge to You","startTime":1559.2649999999999,"endTime":1562.395,"body":"the show notes,"},{"speaker":"My Challenge to You","startTime":1562.4650000000001,"endTime":1566.779,"body":"KrystalProffitt.com/Episode205,"},{"speaker":"My Challenge to You","startTime":1562.4650000000001,"endTime":1566.779,"body":"you're going to find a link to"},{"speaker":"My Challenge to You","startTime":1566.848,"endTime":1571.371,"body":"join us in the Facebook group. I"},{"speaker":"My Challenge to You","startTime":1566.848,"endTime":1571.371,"body":"want you to go into the Facebook"},{"speaker":"My Challenge to You","startTime":1571.44,"endTime":1575.9630000000002,"body":"group and say, Hey, Krystal told"},{"speaker":"My Challenge to You","startTime":1571.44,"endTime":1575.9630000000002,"body":"me to you know, to tell you what"},{"speaker":"My Challenge to You","startTime":1576.0320000000002,"endTime":1580.2069999999999,"body":"my passion and my niche are."},{"speaker":"My Challenge to You","startTime":1576.0320000000002,"endTime":1580.2069999999999,"body":"That's what I want you to do. I"},{"speaker":"My Challenge to You","startTime":1580.2759999999998,"endTime":1584.451,"body":"don't want you to go in and say"},{"speaker":"My Challenge to You","startTime":1580.2759999999998,"endTime":1584.451,"body":"oh my gosh, I have to go buy"},{"speaker":"My Challenge to You","startTime":1584.5210000000002,"endTime":1588.8339999999998,"body":"this book and read it and do all"},{"speaker":"My Challenge to You","startTime":1584.5210000000002,"endTime":1588.8339999999998,"body":"the things. No, no, I do want"},{"speaker":"My Challenge to You","startTime":1588.904,"endTime":1593.1480000000001,"body":"you to do that. But my challenge"},{"speaker":"My Challenge to You","startTime":1588.904,"endTime":1593.1480000000001,"body":"for you is to join us in the"},{"speaker":"My Challenge to You","startTime":1593.2179999999998,"endTime":1597.183,"body":"Facebook group and say, my"},{"speaker":"My Challenge to You","startTime":1593.2179999999998,"endTime":1597.183,"body":"podcast purpose is my niche is"},{"speaker":"My Challenge to You","startTime":1597.2530000000002,"endTime":1601.219,"body":"because they are two very"},{"speaker":"My Challenge to You","startTime":1597.2530000000002,"endTime":1601.219,"body":"different things. Remember, I'm"},{"speaker":"My Challenge to You","startTime":1601.288,"endTime":1605.393,"body":"going to share with you again,"},{"speaker":"My Challenge to You","startTime":1601.288,"endTime":1605.393,"body":"my purpose is my purpose. My"},{"speaker":"My Challenge to You","startTime":1605.4630000000002,"endTime":1608.524,"body":"passion. My cause for my"},{"speaker":"My Challenge to You","startTime":1605.4630000000002,"endTime":1608.524,"body":"business is to help"},{"speaker":"My Challenge to You","startTime":1608.594,"endTime":1612.56,"body":"entrepreneurs share their"},{"speaker":"My Challenge to You","startTime":1608.594,"endTime":1612.56,"body":"message. That is my purpose. My"},{"speaker":"My Challenge to You","startTime":1612.629,"endTime":1616.5949999999998,"body":"niche is take the overwhelm out"},{"speaker":"My Challenge to You","startTime":1612.629,"endTime":1616.5949999999998,"body":"of podcasting. That is my"},{"speaker":"My Challenge to You","startTime":1616.665,"endTime":1620.978,"body":"purpose like and so all of my"},{"speaker":"My Challenge to You","startTime":1616.665,"endTime":1620.978,"body":"content, anything that I put out"},{"speaker":"My Challenge to You","startTime":1621.0480000000002,"endTime":1625.1529999999998,"body":"online, the underlying like"},{"speaker":"My Challenge to You","startTime":1621.0480000000002,"endTime":1625.1529999999998,"body":"thread between everything is to"},{"speaker":"My Challenge to You","startTime":1625.223,"endTime":1629.397,"body":"help Take the overwhelm out of"},{"speaker":"My Challenge to You","startTime":1625.223,"endTime":1629.397,"body":"podcasting. So join us in the"},{"speaker":"My Challenge to You","startTime":1629.467,"endTime":1633.7109999999998,"body":"free Facebook group, I want you"},{"speaker":"My Challenge to You","startTime":1629.467,"endTime":1633.7109999999998,"body":"to share your passion in your"},{"speaker":"My Challenge to You","startTime":1633.7800000000002,"endTime":1637.955,"body":"niche, and I cannot wait to see"},{"speaker":"My Challenge to You","startTime":1633.7800000000002,"endTime":1637.955,"body":"what you have to say, I'm so"},{"speaker":"My Challenge to You","startTime":1638.024,"endTime":1641.7820000000002,"body":"excited about this. So, again,"},{"speaker":"My Challenge to You","startTime":1638.024,"endTime":1641.7820000000002,"body":"I'm gonna say it again,"},{"speaker":"My Challenge to You","startTime":1641.851,"endTime":1646.234,"body":"\"Traction\" by Gino Wickman. Go"},{"speaker":"My Challenge to You","startTime":1641.851,"endTime":1646.234,"body":"grab it, I haven't even finished"},{"speaker":"My Challenge to You","startTime":1646.304,"endTime":1650.4789999999998,"body":"it, y'all, I haven't finished"},{"speaker":"My Challenge to You","startTime":1646.304,"endTime":1650.4789999999998,"body":"the book, I only finished this"},{"speaker":"My Challenge to You","startTime":1650.5480000000002,"endTime":1654.5140000000001,"body":"huge, big buck chunk of it"},{"speaker":"My Challenge to You","startTime":1650.5480000000002,"endTime":1654.5140000000001,"body":"that's really helped me I have"},{"speaker":"My Challenge to You","startTime":1654.5839999999998,"endTime":1658.897,"body":"it in a Google Doc, I have my"},{"speaker":"My Challenge to You","startTime":1654.5839999999998,"endTime":1658.897,"body":"goals, I have my things that I'm"},{"speaker":"My Challenge to You","startTime":1658.967,"endTime":1663.42,"body":"planning for all of 2021. And I"},{"speaker":"My Challenge to You","startTime":1658.967,"endTime":1663.42,"body":"feel like it's November. And I'm"},{"speaker":"My Challenge to You","startTime":1663.489,"endTime":1667.3159999999998,"body":"already excited to hit the"},{"speaker":"My Challenge to You","startTime":1663.489,"endTime":1667.3159999999998,"body":"ground running in January to"},{"speaker":"My Challenge to You","startTime":1667.386,"endTime":1671.63,"body":"work towards these goals and"},{"speaker":"My Challenge to You","startTime":1667.386,"endTime":1671.63,"body":"make really big things happen in"},{"speaker":"My Challenge to You","startTime":1671.699,"endTime":1675.9430000000002,"body":"2021. And I want the same for"},{"speaker":"My Challenge to You","startTime":1671.699,"endTime":1675.9430000000002,"body":"you. But like I said, if you're"},{"speaker":"My Challenge to You","startTime":1676.013,"endTime":1680.257,"body":"waiting until January to start"},{"speaker":"My Challenge to You","startTime":1676.013,"endTime":1680.257,"body":"planning, you're already going"},{"speaker":"My Challenge to You","startTime":1680.3270000000002,"endTime":1684.71,"body":"to be behind. So it's why we're"},{"speaker":"My Challenge to You","startTime":1680.3270000000002,"endTime":1684.71,"body":"having this conversation today."},{"speaker":"My Challenge to You","startTime":1684.7800000000002,"endTime":1689.024,"body":"And it's why I hope that you're"},{"speaker":"My Challenge to You","startTime":1684.7800000000002,"endTime":1689.024,"body":"excited for what's to come in"},{"speaker":"My Challenge to You","startTime":1689.0929999999998,"endTime":1692.9899999999998,"body":"2021 because we have a lot of"},{"speaker":"My Challenge to You","startTime":1689.0929999999998,"endTime":1692.9899999999998,"body":"really big things planned."},{"speaker":"Outro","startTime":1692.9699999999998,"endTime":1696.12,"body":"But that's all I have for"},{"speaker":"Outro","startTime":1692.9699999999998,"endTime":1696.12,"body":"you today. So if you have not"},{"speaker":"Outro","startTime":1696.12,"endTime":1700.98,"body":"already joined our waitlist, you"},{"speaker":"Outro","startTime":1696.12,"endTime":1700.98,"body":"need to get on it. We are doing"},{"speaker":"Outro","startTime":1700.98,"endTime":1705.12,"body":"some really cool things behind"},{"speaker":"Outro","startTime":1700.98,"endTime":1705.12,"body":"the scenes with my course profit"},{"speaker":"Outro","startTime":1705.12,"endTime":1710.25,"body":"podcasting, and the membership"},{"speaker":"Outro","startTime":1705.12,"endTime":1710.25,"body":"the party people. We're almost"},{"speaker":"Outro","startTime":1710.25,"endTime":1713.5500000000002,"body":"there. We're almost there and"},{"speaker":"Outro","startTime":1710.25,"endTime":1713.5500000000002,"body":"being able to unveil all the"},{"speaker":"Outro","startTime":1713.5500000000002,"endTime":1717.9,"body":"cool things that we're working"},{"speaker":"Outro","startTime":1713.5500000000002,"endTime":1717.9,"body":"on, but I am really just, it's"},{"speaker":"Outro","startTime":1717.9,"endTime":1720.96,"body":"gonna be so good. Oh, it's gonna"},{"speaker":"Outro","startTime":1717.9,"endTime":1720.96,"body":"be so good. And I know that"},{"speaker":"Outro","startTime":1720.96,"endTime":1723.5100000000002,"body":"you're gonna be excited about"},{"speaker":"Outro","startTime":1720.96,"endTime":1723.5100000000002,"body":"it. I know I've shared a few"},{"speaker":"Outro","startTime":1723.5100000000002,"endTime":1727.44,"body":"teasers, but we're gonna have"},{"speaker":"Outro","startTime":1723.5100000000002,"endTime":1727.44,"body":"some podcast auditing where I"},{"speaker":"Outro","startTime":1727.44,"endTime":1732.9899999999998,"body":"can get my eyes on your podcast"},{"speaker":"Outro","startTime":1727.44,"endTime":1732.9899999999998,"body":"and some other fun hot seats and"},{"speaker":"Outro","startTime":1732.9899999999998,"endTime":1738.0,"body":"group coaching and tech"},{"speaker":"Outro","startTime":1732.9899999999998,"endTime":1738.0,"body":"libraries and just, I'm just I'm"},{"speaker":"Outro","startTime":1738.0,"endTime":1743.2199999999998,"body":"really excited. So go to"},{"speaker":"Outro","startTime":1738.0,"endTime":1743.2199999999998,"body":"KrystalProffitt.com/waitlist to"},{"speaker":"Outro","startTime":1743.2199999999998,"endTime":1745.83,"body":"get on the waitlist. Or you can"},{"speaker":"Outro","startTime":1743.2199999999998,"endTime":1745.83,"body":"go the show notes,"},{"speaker":"Outro","startTime":1746.0700000000002,"endTime":1750.7199999999998,"body":"KrystalProffitt.com/Episode205"},{"speaker":"Outro","startTime":1746.0700000000002,"endTime":1750.7199999999998,"body":"to check out all the things that"},{"speaker":"Outro","startTime":1750.7199999999998,"endTime":1753.81,"body":"we talked about today, but"},{"speaker":"Outro","startTime":1750.7199999999998,"endTime":1753.81,"body":"that's all I have for you today."},{"speaker":"Outro","startTime":1753.8400000000001,"endTime":1757.8000000000002,"body":"So remember, keep it up. We all"},{"speaker":"Outro","startTime":1753.8400000000001,"endTime":1757.8000000000002,"body":"have to start somewhere."}]}