{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":134.64000000000001,"endTime":139.62,"body":"Okay, I love sharing the"},{"speaker":"Intro","startTime":134.64000000000001,"endTime":139.62,"body":"behind the scenes with you. And"},{"speaker":"Intro","startTime":141.84,"endTime":145.74,"body":"I'm cracking up because I wish"},{"speaker":"Intro","startTime":141.84,"endTime":145.74,"body":"that I could sit here and say"},{"speaker":"Intro","startTime":145.98000000000002,"endTime":151.05,"body":"that last episode was perfectly"},{"speaker":"Intro","startTime":145.98000000000002,"endTime":151.05,"body":"in line with what we're going to"},{"speaker":"Intro","startTime":151.05,"endTime":157.92000000000002,"body":"share today. So in Episode 205,"},{"speaker":"Intro","startTime":151.05,"endTime":157.92000000000002,"body":"we talked all about business"},{"speaker":"Intro","startTime":157.92000000000002,"endTime":162.12,"body":"planning, like what a business"},{"speaker":"Intro","startTime":157.92000000000002,"endTime":162.12,"body":"planning retreat looks like. And"},{"speaker":"Intro","startTime":162.12,"endTime":165.84,"body":"the reason why I'm bringing it"},{"speaker":"Intro","startTime":162.12,"endTime":165.84,"body":"up here today is because I'm"},{"speaker":"Intro","startTime":165.84,"endTime":169.95,"body":"actually getting very"},{"speaker":"Intro","startTime":165.84,"endTime":169.95,"body":"intentional with the strategy"},{"speaker":"Intro","startTime":169.95,"endTime":175.2,"body":"behind everything that I'm doing"},{"speaker":"Intro","startTime":169.95,"endTime":175.2,"body":"in my business. And the fact"},{"speaker":"Intro","startTime":175.2,"endTime":179.7,"body":"that this episode, the interview"},{"speaker":"Intro","startTime":175.2,"endTime":179.7,"body":"today landed right after that"},{"speaker":"Intro","startTime":179.7,"endTime":185.55,"body":"one was a beautiful coincidence,"},{"speaker":"Intro","startTime":179.7,"endTime":185.55,"body":"because today, we're talking all"},{"speaker":"Intro","startTime":185.55,"endTime":190.2,"body":"about the strategy behind"},{"speaker":"Intro","startTime":185.55,"endTime":190.2,"body":"funnels, and how to set up some"},{"speaker":"Intro","startTime":190.2,"endTime":193.53,"body":"really cool stuff on the back"},{"speaker":"Intro","startTime":190.2,"endTime":193.53,"body":"end. And it's not super"},{"speaker":"Intro","startTime":193.53,"endTime":197.73000000000002,"body":"complicated. And I know you're"},{"speaker":"Intro","startTime":193.53,"endTime":197.73000000000002,"body":"like, hallelujah, tell me more."},{"speaker":"Intro","startTime":197.73000000000002,"endTime":203.52,"body":"So let's get right to it."},{"speaker":"Intro","startTime":197.73000000000002,"endTime":203.52,"body":"Welcome to the profit Podcast,"},{"speaker":"Intro","startTime":203.52,"endTime":207.06,"body":"where we teach entrepreneurs how"},{"speaker":"Intro","startTime":203.52,"endTime":207.06,"body":"to start launch and market their"},{"speaker":"Intro","startTime":207.06,"endTime":210.51,"body":"podcast. I'm your host, Krystal,"},{"speaker":"Intro","startTime":207.06,"endTime":210.51,"body":"Proffitt, and I'm so excited"},{"speaker":"Intro","startTime":210.51,"endTime":212.97,"body":"that you're here. Thanks for"},{"speaker":"Intro","startTime":210.51,"endTime":212.97,"body":"hanging out with me today."},{"speaker":"Intro","startTime":212.97,"endTime":214.92000000000002,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":212.97,"endTime":214.92000000000002,"body":"figure out the world of"},{"speaker":"Intro","startTime":214.92000000000002,"endTime":218.76,"body":"podcasting, think of this show"},{"speaker":"Intro","startTime":214.92000000000002,"endTime":218.76,"body":"as the time saving shortcut"},{"speaker":"Intro","startTime":218.76,"endTime":222.15,"body":"you've been looking for. So"},{"speaker":"Intro","startTime":218.76,"endTime":222.15,"body":"let's get right to it, shall we?"},{"speaker":"Krystal Proffitt","startTime":226.02,"endTime":228.48000000000002,"body":"So like I"},{"speaker":"Krystal Proffitt","startTime":226.02,"endTime":228.48000000000002,"body":"said, in the beginning, I know"},{"speaker":"Krystal Proffitt","startTime":228.51,"endTime":234.24,"body":"that you are going to love"},{"speaker":"Krystal Proffitt","startTime":228.51,"endTime":234.24,"body":"today's conversation. So I have"},{"speaker":"Krystal Proffitt","startTime":234.24,"endTime":237.63,"body":"my guest today, Susan"},{"speaker":"Krystal Proffitt","startTime":234.24,"endTime":237.63,"body":"Leonardson, who helps digital"},{"speaker":"Krystal Proffitt","startTime":237.63,"endTime":240.57,"body":"entrepreneurs make more money"},{"speaker":"Krystal Proffitt","startTime":237.63,"endTime":240.57,"body":"with their expertise and"},{"speaker":"Krystal Proffitt","startTime":240.57,"endTime":244.59,"body":"services, by presenting their"},{"speaker":"Krystal Proffitt","startTime":240.57,"endTime":244.59,"body":"message in a way that converts"},{"speaker":"Krystal Proffitt","startTime":244.62,"endTime":249.66000000000003,"body":"leads to buyers. She is a work"},{"speaker":"Krystal Proffitt","startTime":244.62,"endTime":249.66000000000003,"body":"from home mom with three kids"},{"speaker":"Krystal Proffitt","startTime":249.69,"endTime":254.19,"body":"ages eight and under. I mean,"},{"speaker":"Krystal Proffitt","startTime":249.69,"endTime":254.19,"body":"come on. We know she's busy."},{"speaker":"Krystal Proffitt","startTime":254.57999999999998,"endTime":258.54,"body":"She's got a lot of things going"},{"speaker":"Krystal Proffitt","startTime":254.57999999999998,"endTime":258.54,"body":"on. with three kids eight and"},{"speaker":"Krystal Proffitt","startTime":258.54,"endTime":263.64,"body":"under. I totally get it. She's"},{"speaker":"Krystal Proffitt","startTime":258.54,"endTime":263.64,"body":"an anti hustler and an advocate"},{"speaker":"Krystal Proffitt","startTime":263.64,"endTime":268.38,"body":"for taking imperfect action and"},{"speaker":"Krystal Proffitt","startTime":263.64,"endTime":268.38,"body":"ferrying out along the way. So I"},{"speaker":"Krystal Proffitt","startTime":268.38,"endTime":272.37,"body":"was lucky enough to be on"},{"speaker":"Krystal Proffitt","startTime":268.38,"endTime":272.37,"body":"Susan's podcast earlier this"},{"speaker":"Krystal Proffitt","startTime":272.37,"endTime":274.89,"body":"year. And I'm gonna link to that"},{"speaker":"Krystal Proffitt","startTime":272.37,"endTime":274.89,"body":"in the show notes. So"},{"speaker":"Krystal Proffitt","startTime":276.75,"endTime":280.28999999999996,"body":"KrystalProffitt.com/Episode206."},{"speaker":"Krystal Proffitt","startTime":276.75,"endTime":280.28999999999996,"body":"You can find my conversation"},{"speaker":"Krystal Proffitt","startTime":280.28999999999996,"endTime":284.52,"body":"that I had with Susan on her"},{"speaker":"Krystal Proffitt","startTime":280.28999999999996,"endTime":284.52,"body":"podcast, but this was just such"},{"speaker":"Krystal Proffitt","startTime":284.52,"endTime":289.59000000000003,"body":"a fun and kind of eye opening"},{"speaker":"Krystal Proffitt","startTime":284.52,"endTime":289.59000000000003,"body":"conversation that I wish I would"},{"speaker":"Krystal Proffitt","startTime":289.59000000000003,"endTime":293.73,"body":"have heard whenever I was first"},{"speaker":"Krystal Proffitt","startTime":289.59000000000003,"endTime":293.73,"body":"starting. Because I think that"},{"speaker":"Krystal Proffitt","startTime":293.73,"endTime":297.24,"body":"we tend to overcomplicate"},{"speaker":"Krystal Proffitt","startTime":293.73,"endTime":297.24,"body":"things. I mean, I guess not"},{"speaker":"Krystal Proffitt","startTime":297.24,"endTime":300.99,"body":"everyone does. I know I do. So"},{"speaker":"Krystal Proffitt","startTime":297.24,"endTime":300.99,"body":"I'm sitting here like if you're"},{"speaker":"Krystal Proffitt","startTime":300.99,"endTime":305.78999999999996,"body":"anything like me, maybe you"},{"speaker":"Krystal Proffitt","startTime":300.99,"endTime":305.78999999999996,"body":"overcomplicate a few pieces of"},{"speaker":"Krystal Proffitt","startTime":305.78999999999996,"endTime":308.82,"body":"the puzzle when it comes to"},{"speaker":"Krystal Proffitt","startTime":305.78999999999996,"endTime":308.82,"body":"creating your podcast. And I"},{"speaker":"Krystal Proffitt","startTime":308.82,"endTime":313.17,"body":"love how Susan was able to"},{"speaker":"Krystal Proffitt","startTime":308.82,"endTime":313.17,"body":"simplify so many things whenever"},{"speaker":"Krystal Proffitt","startTime":313.17,"endTime":317.55,"body":"it comes to strategy and"},{"speaker":"Krystal Proffitt","startTime":313.17,"endTime":317.55,"body":"building funnels and really just"},{"speaker":"Krystal Proffitt","startTime":317.58000000000004,"endTime":321.15,"body":"laying the groundwork, the"},{"speaker":"Krystal Proffitt","startTime":317.58000000000004,"endTime":321.15,"body":"foundation for creating an"},{"speaker":"Krystal Proffitt","startTime":321.15,"endTime":324.78,"body":"online business. So here is my"},{"speaker":"Krystal Proffitt","startTime":321.15,"endTime":324.78,"body":"conversation with Susan"},{"speaker":"Krystal Proffitt","startTime":324.81,"endTime":325.71000000000004,"body":"Leonardson."},{"speaker":"Krystal Proffitt","startTime":326.46000000000004,"endTime":330.48,"body":"All right, Proffitt Podcast"},{"speaker":"Krystal Proffitt","startTime":326.46000000000004,"endTime":330.48,"body":"listeners, I'm so excited to"},{"speaker":"Krystal Proffitt","startTime":330.48,"endTime":334.35,"body":"introduce you to my new friend,"},{"speaker":"Krystal Proffitt","startTime":330.48,"endTime":334.35,"body":"Susan. So welcome to the show,"},{"speaker":"Krystal Proffitt","startTime":334.35,"endTime":335.13,"body":"Susan."},{"speaker":"Susan Leonardson","startTime":335.48900000000003,"endTime":337.949,"body":"I'm so happy"},{"speaker":"Susan Leonardson","startTime":335.48900000000003,"endTime":337.949,"body":"to be here and to be with your"},{"speaker":"Susan Leonardson","startTime":337.949,"endTime":341.84900000000005,"body":"audience. And I'm really excited"},{"speaker":"Susan Leonardson","startTime":337.949,"endTime":341.84900000000005,"body":"to talk about podcasts and"},{"speaker":"Susan Leonardson","startTime":341.879,"endTime":344.429,"body":"funnels, which we'll get into"},{"speaker":"Susan Leonardson","startTime":341.879,"endTime":344.429,"body":"soon. So thanks for having me."},{"speaker":"Krystal Proffitt","startTime":344.73,"endTime":348.36,"body":"Yes. Oh, my"},{"speaker":"Krystal Proffitt","startTime":344.73,"endTime":348.36,"body":"gosh. So I we cross paths"},{"speaker":"Krystal Proffitt","startTime":348.36,"endTime":351.72,"body":"because I was recently on"},{"speaker":"Krystal Proffitt","startTime":348.36,"endTime":351.72,"body":"Susan's podcast, which I think"},{"speaker":"Krystal Proffitt","startTime":351.72,"endTime":354.39,"body":"it's going to be airing at a"},{"speaker":"Krystal Proffitt","startTime":351.72,"endTime":354.39,"body":"later date, we will always let"},{"speaker":"Krystal Proffitt","startTime":354.39,"endTime":357.39,"body":"you know whenever the podcast"},{"speaker":"Krystal Proffitt","startTime":354.39,"endTime":357.39,"body":"episodes drop, but you have to"},{"speaker":"Krystal Proffitt","startTime":357.39,"endTime":362.03999999999996,"body":"go check out Susan's podcast,"},{"speaker":"Krystal Proffitt","startTime":357.39,"endTime":362.03999999999996,"body":"because, I mean, it's just so"},{"speaker":"Krystal Proffitt","startTime":362.03999999999996,"endTime":366.0,"body":"fun to have conversations with"},{"speaker":"Krystal Proffitt","startTime":362.03999999999996,"endTime":366.0,"body":"other entrepreneurs. But you"},{"speaker":"Krystal Proffitt","startTime":366.0,"endTime":368.94,"body":"know, I'm gonna geek out when I"},{"speaker":"Krystal Proffitt","startTime":366.0,"endTime":368.94,"body":"talked to a fellow podcaster."},{"speaker":"Krystal Proffitt","startTime":369.99,"endTime":372.72,"body":"That's where I want to start,"},{"speaker":"Krystal Proffitt","startTime":369.99,"endTime":372.72,"body":"like, tell us a little bit about"},{"speaker":"Krystal Proffitt","startTime":372.72,"endTime":376.89,"body":"how you got into your online"},{"speaker":"Krystal Proffitt","startTime":372.72,"endTime":376.89,"body":"business and how you started"},{"speaker":"Krystal Proffitt","startTime":376.89,"endTime":379.89,"body":"your podcast. How did you know"},{"speaker":"Krystal Proffitt","startTime":376.89,"endTime":379.89,"body":"it was time? Like, all all the"},{"speaker":"Krystal Proffitt","startTime":379.89,"endTime":381.69,"body":"things about your journey?"},{"speaker":"Unknown","startTime":382.03,"endTime":385.39,"body":"Yeah, so I'll try to"},{"speaker":"Unknown","startTime":382.03,"endTime":385.39,"body":"give it a like a short version"},{"speaker":"Unknown","startTime":385.42,"endTime":390.49,"body":"of the story. Because a lot has"},{"speaker":"Unknown","startTime":385.42,"endTime":390.49,"body":"happened. So I have, it was it"},{"speaker":"Unknown","startTime":390.49,"endTime":398.23,"body":"was January 1 of 2019. So not"},{"speaker":"Unknown","startTime":390.49,"endTime":398.23,"body":"that long ago. And I was kind of"},{"speaker":"Unknown","startTime":398.23,"endTime":401.92,"body":"at a crossroads. I was like,"},{"speaker":"Unknown","startTime":398.23,"endTime":401.92,"body":"okay, I've been I actually came"},{"speaker":"Unknown","startTime":401.92,"endTime":406.66,"body":"from MLM like direct sales"},{"speaker":"Unknown","startTime":401.92,"endTime":406.66,"body":"business where I was just trying"},{"speaker":"Unknown","startTime":406.66,"endTime":409.45,"body":"to, you know, casually trying to"},{"speaker":"Unknown","startTime":406.66,"endTime":409.45,"body":"bring in some income for my"},{"speaker":"Unknown","startTime":409.45,"endTime":413.2,"body":"family, but I had been doing it"},{"speaker":"Unknown","startTime":409.45,"endTime":413.2,"body":"for a really long time. And I"},{"speaker":"Unknown","startTime":413.2,"endTime":415.36,"body":"was kind of at a crossroads. I"},{"speaker":"Unknown","startTime":413.2,"endTime":415.36,"body":"was like, Okay, I need to keep"},{"speaker":"Unknown","startTime":415.36,"endTime":418.69,"body":"going with this or I do"},{"speaker":"Unknown","startTime":415.36,"endTime":418.69,"body":"something else and like actually"},{"speaker":"Unknown","startTime":418.69,"endTime":420.97,"body":"create a business that's my own"},{"speaker":"Unknown","startTime":418.69,"endTime":420.97,"body":"because I think that's what I"},{"speaker":"Unknown","startTime":420.97,"endTime":423.46,"body":"was missing was I want something"},{"speaker":"Unknown","startTime":420.97,"endTime":423.46,"body":"that's my own. I don't want to"},{"speaker":"Unknown","startTime":423.46,"endTime":428.83,"body":"be selling other people's stuff."},{"speaker":"Unknown","startTime":423.46,"endTime":428.83,"body":"And so I just happened to have a"},{"speaker":"Unknown","startTime":428.83,"endTime":433.06,"body":"friend reached out that needed"},{"speaker":"Unknown","startTime":428.83,"endTime":433.06,"body":"some kind of like VA type work"},{"speaker":"Unknown","startTime":433.06,"endTime":436.54,"body":"done, like cleaning out Her"},{"speaker":"Unknown","startTime":433.06,"endTime":436.54,"body":"email, and like getting her"},{"speaker":"Unknown","startTime":436.54,"endTime":439.27,"body":"contacts in order that kind of"},{"speaker":"Unknown","startTime":436.54,"endTime":439.27,"body":"stuff. I'm like, Sure, I'll do"},{"speaker":"Unknown","startTime":439.27,"endTime":442.66,"body":"that for you for like 15 bucks"},{"speaker":"Unknown","startTime":439.27,"endTime":442.66,"body":"an hour or something is what I"},{"speaker":"Unknown","startTime":442.66,"endTime":447.58,"body":"charged her. And like, a week"},{"speaker":"Unknown","startTime":442.66,"endTime":447.58,"body":"later, I guess Facebook knew"},{"speaker":"Unknown","startTime":447.64,"endTime":450.52,"body":"that I was doing that now,"},{"speaker":"Unknown","startTime":447.64,"endTime":450.52,"body":"because all of a sudden, I saw"},{"speaker":"Unknown","startTime":450.52,"endTime":455.74,"body":"an ad for, hey, start your own"},{"speaker":"Unknown","startTime":450.52,"endTime":455.74,"body":"freelance business and become a"},{"speaker":"Unknown","startTime":455.74,"endTime":461.95,"body":"VA. 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And"},{"speaker":"Unknown","startTime":517.51,"endTime":523.54,"body":"podcasting was in there, kind of"},{"speaker":"Unknown","startTime":523.54,"endTime":526.4200000000001,"body":"just, you know, when you're"},{"speaker":"Unknown","startTime":523.54,"endTime":526.4200000000001,"body":"going through this journey of"},{"speaker":"Unknown","startTime":526.4200000000001,"endTime":528.79,"body":"learning how to have a business"},{"speaker":"Unknown","startTime":526.4200000000001,"endTime":528.79,"body":"online, you kind of realize,"},{"speaker":"Unknown","startTime":528.79,"endTime":532.39,"body":"like you can't, you need to be"},{"speaker":"Unknown","startTime":528.79,"endTime":532.39,"body":"publishing content in some way."},{"speaker":"Unknown","startTime":532.81,"endTime":536.59,"body":"And obviously, from me having a"},{"speaker":"Unknown","startTime":532.81,"endTime":536.59,"body":"blog and not actually writing"},{"speaker":"Unknown","startTime":536.89,"endTime":541.72,"body":"anything on it ever. I'm not a"},{"speaker":"Unknown","startTime":536.89,"endTime":541.72,"body":"typer I'm not a I don't like to"},{"speaker":"Unknown","startTime":541.72,"endTime":547.0,"body":"write out stories and content."},{"speaker":"Unknown","startTime":541.72,"endTime":547.0,"body":"At the time, I didn't really"},{"speaker":"Unknown","startTime":547.0,"endTime":551.8,"body":"want to be doing video. And so"},{"speaker":"Unknown","startTime":547.0,"endTime":551.8,"body":"the opportunity presented itself"},{"speaker":"Unknown","startTime":551.8,"endTime":556.3299999999999,"body":"to launch a podcast. And I was"},{"speaker":"Unknown","startTime":551.8,"endTime":556.3299999999999,"body":"like, Okay, well, I guess if I"},{"speaker":"Unknown","startTime":556.3299999999999,"endTime":558.5799999999999,"body":"don't want to write and I don't"},{"speaker":"Unknown","startTime":556.3299999999999,"endTime":558.5799999999999,"body":"want to be on video, the next"},{"speaker":"Unknown","startTime":558.5799999999999,"endTime":561.19,"body":"best thing is to just be behind"},{"speaker":"Unknown","startTime":558.5799999999999,"endTime":561.19,"body":"the scenes and just talk because"},{"speaker":"Unknown","startTime":561.19,"endTime":564.7,"body":"I like to talk I just didn't"},{"speaker":"Unknown","startTime":561.19,"endTime":564.7,"body":"know wasn't competent in my"},{"speaker":"Unknown","startTime":564.73,"endTime":568.27,"body":"video skills at the time. And so"},{"speaker":"Unknown","startTime":564.73,"endTime":568.27,"body":"that's kind of how that fit in."},{"speaker":"Unknown","startTime":568.27,"endTime":572.1700000000001,"body":"I honestly didn't know what the"},{"speaker":"Unknown","startTime":568.27,"endTime":572.1700000000001,"body":"podcast was going to be used for"},{"speaker":"Unknown","startTime":572.1700000000001,"endTime":575.3199999999999,"body":"other than I knew I needed a"},{"speaker":"Unknown","startTime":572.1700000000001,"endTime":575.3199999999999,"body":"publishing platform. And I knew"},{"speaker":"Unknown","startTime":575.3199999999999,"endTime":578.44,"body":"I had a business now. So like,"},{"speaker":"Unknown","startTime":575.3199999999999,"endTime":578.44,"body":"okay, let's move forward and"},{"speaker":"Unknown","startTime":578.44,"endTime":582.61,"body":"figure out how to make them work"},{"speaker":"Unknown","startTime":578.44,"endTime":582.61,"body":"together. So that's kind of my"},{"speaker":"Unknown","startTime":582.64,"endTime":584.77,"body":"quick journey. And now that"},{"speaker":"Unknown","startTime":582.64,"endTime":584.77,"body":"we're here, so I actually"},{"speaker":"Unknown","startTime":586.54,"endTime":591.4,"body":"launched my podcast in July of"},{"speaker":"Unknown","startTime":586.54,"endTime":591.4,"body":"2019. It was July 6, or"},{"speaker":"Unknown","startTime":591.4,"endTime":594.5799999999999,"body":"something like that. I don't"},{"speaker":"Unknown","startTime":591.4,"endTime":594.5799999999999,"body":"remember the exact date when we"},{"speaker":"Unknown","startTime":594.61,"endTime":598.1800000000001,"body":"when I launched. So I've been"},{"speaker":"Unknown","startTime":594.61,"endTime":598.1800000000001,"body":"doing it for over a year now."},{"speaker":"Krystal Proffitt","startTime":598.99,"endTime":600.46,"body":"And what's the"},{"speaker":"Krystal Proffitt","startTime":598.99,"endTime":600.46,"body":"name of your podcast?"},{"speaker":"Susan Leonardson","startTime":600.6700000000001,"endTime":602.6800000000001,"body":"Yeah, that's a"},{"speaker":"Susan Leonardson","startTime":600.6700000000001,"endTime":602.6800000000001,"body":"great question. So the name of"},{"speaker":"Susan Leonardson","startTime":602.6800000000001,"endTime":606.76,"body":"my podcast is amplify your"},{"speaker":"Susan Leonardson","startTime":602.6800000000001,"endTime":606.76,"body":"impact. So at the time, I was"},{"speaker":"Susan Leonardson","startTime":606.76,"endTime":610.6600000000001,"body":"still really new and young, in"},{"speaker":"Susan Leonardson","startTime":606.76,"endTime":610.6600000000001,"body":"my business, my my funnel build,"},{"speaker":"Susan Leonardson","startTime":610.69,"endTime":615.1,"body":"building business, and I wasn't"},{"speaker":"Susan Leonardson","startTime":610.69,"endTime":615.1,"body":"quite sure how I was gonna make"},{"speaker":"Susan Leonardson","startTime":615.1,"endTime":618.64,"body":"them connect, I just knew going"},{"speaker":"Susan Leonardson","startTime":615.1,"endTime":618.64,"body":"through the process of figuring"},{"speaker":"Susan Leonardson","startTime":618.64,"endTime":622.4200000000001,"body":"out okay, what's my podcasts"},{"speaker":"Susan Leonardson","startTime":618.64,"endTime":622.4200000000001,"body":"gonna be out be about, I knew"},{"speaker":"Susan Leonardson","startTime":622.48,"endTime":625.21,"body":"the type of people I wanted to"},{"speaker":"Susan Leonardson","startTime":622.48,"endTime":625.21,"body":"be having conversations with."},{"speaker":"Susan Leonardson","startTime":625.63,"endTime":630.97,"body":"And that was me deciding like,"},{"speaker":"Susan Leonardson","startTime":625.63,"endTime":630.97,"body":"okay, I want to be talking to"},{"speaker":"Susan Leonardson","startTime":630.97,"endTime":634.69,"body":"people that are using their"},{"speaker":"Susan Leonardson","startTime":630.97,"endTime":634.69,"body":"businesses to make an impact a"},{"speaker":"Susan Leonardson","startTime":634.69,"endTime":639.1,"body":"bigger, grander mission, not"},{"speaker":"Susan Leonardson","startTime":634.69,"endTime":639.1,"body":"just a, you know, make, I need"},{"speaker":"Susan Leonardson","startTime":639.13,"endTime":642.52,"body":"to earn money, I need to have an"},{"speaker":"Susan Leonardson","startTime":639.13,"endTime":642.52,"body":"income, and I need to sell these"},{"speaker":"Susan Leonardson","startTime":642.52,"endTime":645.04,"body":"things. It's more of like, Okay,"},{"speaker":"Susan Leonardson","startTime":642.52,"endTime":645.04,"body":"I have a business. But the"},{"speaker":"Susan Leonardson","startTime":645.04,"endTime":648.64,"body":"reason I have my business is to,"},{"speaker":"Susan Leonardson","startTime":645.04,"endTime":648.64,"body":"you know, help XYZ like the"},{"speaker":"Susan Leonardson","startTime":648.64,"endTime":654.01,"body":"bigger picture. So that's really"},{"speaker":"Susan Leonardson","startTime":648.64,"endTime":654.01,"body":"where I started in that it"},{"speaker":"Susan Leonardson","startTime":654.01,"endTime":657.1,"body":"didn't really connect with my"},{"speaker":"Susan Leonardson","startTime":654.01,"endTime":657.1,"body":"funnel building business at the"},{"speaker":"Susan Leonardson","startTime":657.1,"endTime":662.74,"body":"time, other than I learned that"},{"speaker":"Susan Leonardson","startTime":657.1,"endTime":662.74,"body":"the people that I could be"},{"speaker":"Susan Leonardson","startTime":662.74,"endTime":665.89,"body":"interviewing the people that"},{"speaker":"Susan Leonardson","startTime":662.74,"endTime":665.89,"body":"have these businesses that are"},{"speaker":"Susan Leonardson","startTime":665.89,"endTime":669.67,"body":"already making an impact, were"},{"speaker":"Susan Leonardson","startTime":665.89,"endTime":669.67,"body":"actually potential clients. So"},{"speaker":"Susan Leonardson","startTime":669.67,"endTime":673.72,"body":"that's my main way that I used"},{"speaker":"Susan Leonardson","startTime":669.67,"endTime":673.72,"body":"my my business. So while on my"},{"speaker":"Susan Leonardson","startTime":673.72,"endTime":676.54,"body":"podcast, so while my podcast"},{"speaker":"Susan Leonardson","startTime":673.72,"endTime":676.54,"body":"really has nothing to do with"},{"speaker":"Susan Leonardson","startTime":676.66,"endTime":679.84,"body":"sales funnels at all, either,"},{"speaker":"Susan Leonardson","startTime":676.66,"endTime":679.84,"body":"although I occasionally talk"},{"speaker":"Susan Leonardson","startTime":679.84,"endTime":682.9,"body":"about them, and I occasionally"},{"speaker":"Susan Leonardson","startTime":679.84,"endTime":682.9,"body":"have guests on that we talk"},{"speaker":"Susan Leonardson","startTime":682.9,"endTime":686.5600000000001,"body":"about those things. Um, it's"},{"speaker":"Susan Leonardson","startTime":682.9,"endTime":686.5600000000001,"body":"really kind of like a general"},{"speaker":"Susan Leonardson","startTime":686.62,"endTime":692.29,"body":"online business podcast, but I"},{"speaker":"Susan Leonardson","startTime":686.62,"endTime":692.29,"body":"am able to use it to connect"},{"speaker":"Susan Leonardson","startTime":692.29,"endTime":696.52,"body":"with people that are needing my"},{"speaker":"Susan Leonardson","startTime":692.29,"endTime":696.52,"body":"services. So that's kind of how"},{"speaker":"Susan Leonardson","startTime":696.52,"endTime":699.79,"body":"I use it with my business, even"},{"speaker":"Susan Leonardson","startTime":696.52,"endTime":699.79,"body":"though it really has nothing to"},{"speaker":"Susan Leonardson","startTime":699.79,"endTime":702.64,"body":"do with my business. It's more"},{"speaker":"Susan Leonardson","startTime":699.79,"endTime":702.64,"body":"of a marketing tool than a"},{"speaker":"Susan Leonardson","startTime":702.7,"endTime":705.13,"body":"information tool to my clients."},{"speaker":"Krystal Proffitt","startTime":705.85,"endTime":708.25,"body":"I love it so"},{"speaker":"Krystal Proffitt","startTime":705.85,"endTime":708.25,"body":"much, because this is actually"},{"speaker":"Krystal Proffitt","startTime":708.28,"endTime":712.15,"body":"super smart. And I want to like"},{"speaker":"Krystal Proffitt","startTime":708.28,"endTime":712.15,"body":"we're gonna put a pin in this"},{"speaker":"Krystal Proffitt","startTime":712.15,"endTime":715.18,"body":"for a second because I want to"},{"speaker":"Krystal Proffitt","startTime":712.15,"endTime":715.18,"body":"know chronologically, like I'm,"},{"speaker":"Krystal Proffitt","startTime":715.21,"endTime":717.94,"body":"I'm such a like a numbers"},{"speaker":"Krystal Proffitt","startTime":715.21,"endTime":717.94,"body":"person. I like to think about"},{"speaker":"Krystal Proffitt","startTime":717.94,"endTime":720.88,"body":"things. So how long were you"},{"speaker":"Krystal Proffitt","startTime":717.94,"endTime":720.88,"body":"doing because it sounds like you"},{"speaker":"Krystal Proffitt","startTime":720.88,"endTime":723.82,"body":"started out doing kind of"},{"speaker":"Krystal Proffitt","startTime":720.88,"endTime":723.82,"body":"virtual assistant work within"},{"speaker":"Krystal Proffitt","startTime":723.82,"endTime":729.61,"body":"you did to being super specific"},{"speaker":"Krystal Proffitt","startTime":723.82,"endTime":729.61,"body":"on funnels. So where was that"},{"speaker":"Krystal Proffitt","startTime":729.61,"endTime":730.51,"body":"crossroads at?"},{"speaker":"Susan Leonardson","startTime":730.54,"endTime":733.78,"body":"Yeah, so that"},{"speaker":"Susan Leonardson","startTime":730.54,"endTime":733.78,"body":"was it happened really fast. So"},{"speaker":"Susan Leonardson","startTime":734.08,"endTime":738.91,"body":"Jenny I first went into VA"},{"speaker":"Susan Leonardson","startTime":734.08,"endTime":738.91,"body":"program, actually the Savi a"},{"speaker":"Susan Leonardson","startTime":738.91,"endTime":743.77,"body":"program to learn how to do the"},{"speaker":"Susan Leonardson","startTime":738.91,"endTime":743.77,"body":"funnels it. Like I don't know,"},{"speaker":"Susan Leonardson","startTime":743.77,"endTime":746.32,"body":"within the week of joining that,"},{"speaker":"Susan Leonardson","startTime":743.77,"endTime":746.32,"body":"because she literally had it was"},{"speaker":"Susan Leonardson","startTime":746.32,"endTime":750.07,"body":"like a presentation within that"},{"speaker":"Susan Leonardson","startTime":746.32,"endTime":750.07,"body":"course that I was in for the VA"},{"speaker":"Susan Leonardson","startTime":750.07,"endTime":753.64,"body":"freelancing stuff. It was like a"},{"speaker":"Susan Leonardson","startTime":750.07,"endTime":753.64,"body":"partner that she had, and she"},{"speaker":"Susan Leonardson","startTime":753.64,"endTime":757.39,"body":"was being an affiliate for. And"},{"speaker":"Susan Leonardson","startTime":753.64,"endTime":757.39,"body":"I was like, Okay, well, I just"},{"speaker":"Susan Leonardson","startTime":757.39,"endTime":760.9,"body":"bought this one, I can't go and"},{"speaker":"Susan Leonardson","startTime":757.39,"endTime":760.9,"body":"buy that one yet. Like, let me"},{"speaker":"Susan Leonardson","startTime":760.9,"endTime":764.08,"body":"get into this other program"},{"speaker":"Susan Leonardson","startTime":760.9,"endTime":764.08,"body":"first and learn some business"},{"speaker":"Susan Leonardson","startTime":764.08,"endTime":767.53,"body":"skills for freelancing. But then"},{"speaker":"Susan Leonardson","startTime":764.08,"endTime":767.53,"body":"it was just always there in my"},{"speaker":"Susan Leonardson","startTime":767.53,"endTime":769.48,"body":"head. I'm like, if I'm gonna be"},{"speaker":"Susan Leonardson","startTime":767.53,"endTime":769.48,"body":"building a business, and I"},{"speaker":"Susan Leonardson","startTime":769.48,"endTime":771.58,"body":"already know that that's what I"},{"speaker":"Susan Leonardson","startTime":769.48,"endTime":771.58,"body":"want to do, like, What's"},{"speaker":"Susan Leonardson","startTime":771.58,"endTime":774.46,"body":"stopping me? Why can't I just go"},{"speaker":"Susan Leonardson","startTime":771.58,"endTime":774.46,"body":"and start learning that skill"},{"speaker":"Susan Leonardson","startTime":774.46,"endTime":778.09,"body":"right now. And so it was like"},{"speaker":"Susan Leonardson","startTime":774.46,"endTime":778.09,"body":"two weeks later. So two weeks"},{"speaker":"Susan Leonardson","startTime":778.09,"endTime":782.2,"body":"into that I was like, you know,"},{"speaker":"Susan Leonardson","startTime":778.09,"endTime":782.2,"body":"I'm just going all in. And just"},{"speaker":"Susan Leonardson","startTime":782.23,"endTime":786.7,"body":"did and a month after, after"},{"speaker":"Susan Leonardson","startTime":782.23,"endTime":786.7,"body":"joining that other program and"},{"speaker":"Susan Leonardson","startTime":786.7,"endTime":791.47,"body":"learning that skill and, and"},{"speaker":"Susan Leonardson","startTime":786.7,"endTime":791.47,"body":"starting to, like, get some"},{"speaker":"Susan Leonardson","startTime":791.47,"endTime":795.4,"body":"traction with it was like a"},{"speaker":"Susan Leonardson","startTime":791.47,"endTime":795.4,"body":"month, month or six weeks, I"},{"speaker":"Susan Leonardson","startTime":795.4,"endTime":798.52,"body":"would say about six weeks where"},{"speaker":"Susan Leonardson","startTime":795.4,"endTime":798.52,"body":"I had already had a couple of"},{"speaker":"Susan Leonardson","startTime":798.52,"endTime":801.49,"body":"clients, I had already earned"},{"speaker":"Susan Leonardson","startTime":798.52,"endTime":801.49,"body":"the amount of money back from"},{"speaker":"Susan Leonardson","startTime":801.49,"endTime":804.67,"body":"both of those courses combined."},{"speaker":"Susan Leonardson","startTime":801.49,"endTime":804.67,"body":"I was like, Okay, well, this is"},{"speaker":"Susan Leonardson","startTime":804.67,"endTime":807.58,"body":"what I'm doing. And then of"},{"speaker":"Susan Leonardson","startTime":804.67,"endTime":807.58,"body":"course, it was July when I was"},{"speaker":"Susan Leonardson","startTime":807.58,"endTime":811.72,"body":"like, Okay, let's let's, uh,"},{"speaker":"Susan Leonardson","startTime":807.58,"endTime":811.72,"body":"well, it was end of April, when"},{"speaker":"Susan Leonardson","startTime":811.72,"endTime":814.21,"body":"I was like, I need to watch"},{"speaker":"Susan Leonardson","startTime":811.72,"endTime":814.21,"body":"podcasts. And then it was July"},{"speaker":"Susan Leonardson","startTime":814.21,"endTime":817.48,"body":"when I actually did launch the"},{"speaker":"Susan Leonardson","startTime":814.21,"endTime":817.48,"body":"podcast. So like things happen"},{"speaker":"Susan Leonardson","startTime":817.48,"endTime":819.94,"body":"really, really quickly. And I'm"},{"speaker":"Susan Leonardson","startTime":817.48,"endTime":819.94,"body":"glad you asked that question"},{"speaker":"Susan Leonardson","startTime":819.94,"endTime":822.3100000000001,"body":"because I talked about this too."},{"speaker":"Susan Leonardson","startTime":819.94,"endTime":822.3100000000001,"body":"Sometimes on one of my episodes"},{"speaker":"Susan Leonardson","startTime":822.3100000000001,"endTime":826.8100000000001,"body":"on my podcast I talk about like,"},{"speaker":"Susan Leonardson","startTime":822.3100000000001,"endTime":826.8100000000001,"body":"if you just start taking action,"},{"speaker":"Susan Leonardson","startTime":827.11,"endTime":830.89,"body":"and even if you're not even sure"},{"speaker":"Susan Leonardson","startTime":827.11,"endTime":830.89,"body":"like where you're going with it"},{"speaker":"Susan Leonardson","startTime":830.89,"endTime":833.44,"body":"if you just start taking the"},{"speaker":"Susan Leonardson","startTime":830.89,"endTime":833.44,"body":"action and then being willing to"},{"speaker":"Susan Leonardson","startTime":833.44,"endTime":837.43,"body":"pivot as you're going. So much"},{"speaker":"Susan Leonardson","startTime":833.44,"endTime":837.43,"body":"can happen is so much can change"},{"speaker":"Susan Leonardson","startTime":837.43,"endTime":841.12,"body":"in such a short amount of time."},{"speaker":"Susan Leonardson","startTime":837.43,"endTime":841.12,"body":"Like that was that was not that"},{"speaker":"Susan Leonardson","startTime":841.12,"endTime":844.33,"body":"long of a time period. And as an"},{"speaker":"Susan Leonardson","startTime":841.12,"endTime":844.33,"body":"even that long ago, and now I"},{"speaker":"Susan Leonardson","startTime":844.33,"endTime":846.61,"body":"have you know, a full on agency."},{"speaker":"Susan Leonardson","startTime":844.33,"endTime":846.61,"body":"So,"},{"speaker":"Krystal Proffitt","startTime":847.69,"endTime":851.2,"body":"So crazy. I"},{"speaker":"Krystal Proffitt","startTime":847.69,"endTime":851.2,"body":"wanted to ask because it sounds"},{"speaker":"Krystal Proffitt","startTime":851.2,"endTime":853.27,"body":"like you know, when you said"},{"speaker":"Krystal Proffitt","startTime":851.2,"endTime":853.27,"body":"something about VA, I was like,"},{"speaker":"Krystal Proffitt","startTime":855.19,"endTime":857.59,"body":"What are you talking about? I"},{"speaker":"Krystal Proffitt","startTime":855.19,"endTime":857.59,"body":"didn't know. You did any of"},{"speaker":"Krystal Proffitt","startTime":857.74,"endTime":860.77,"body":"that. So it's so interesting."},{"speaker":"Krystal Proffitt","startTime":857.74,"endTime":860.77,"body":"And this is the part that I"},{"speaker":"Krystal Proffitt","startTime":860.77,"endTime":863.89,"body":"really like to talk about on the"},{"speaker":"Krystal Proffitt","startTime":860.77,"endTime":863.89,"body":"podcast is understanding"},{"speaker":"Krystal Proffitt","startTime":863.89,"endTime":866.8,"body":"people's stories, because I"},{"speaker":"Krystal Proffitt","startTime":863.89,"endTime":866.8,"body":"totally agree with you. Like, if"},{"speaker":"Krystal Proffitt","startTime":866.8,"endTime":870.73,"body":"you just start taking action,"},{"speaker":"Krystal Proffitt","startTime":866.8,"endTime":870.73,"body":"like, do those little baby steps"},{"speaker":"Krystal Proffitt","startTime":870.73,"endTime":874.15,"body":"are like, okay, I don't know how"},{"speaker":"Krystal Proffitt","startTime":870.73,"endTime":874.15,"body":"this is gonna work out. I don't"},{"speaker":"Krystal Proffitt","startTime":874.15,"endTime":877.96,"body":"know where it's gonna play into"},{"speaker":"Krystal Proffitt","startTime":874.15,"endTime":877.96,"body":"the big scheme of things. But I"},{"speaker":"Krystal Proffitt","startTime":877.96,"endTime":881.92,"body":"know that this feels right,"},{"speaker":"Krystal Proffitt","startTime":877.96,"endTime":881.92,"body":"whether it's a sales course, or"},{"speaker":"Krystal Proffitt","startTime":881.92,"endTime":884.8,"body":"it's something on like starting"},{"speaker":"Krystal Proffitt","startTime":881.92,"endTime":884.8,"body":"a podcast, you're like, I just,"},{"speaker":"Krystal Proffitt","startTime":884.83,"endTime":887.11,"body":"I know I need to do it. I've no"},{"speaker":"Krystal Proffitt","startTime":884.83,"endTime":887.11,"body":"idea what I need to talk about."},{"speaker":"Krystal Proffitt","startTime":887.11,"endTime":890.89,"body":"But I'll figure it out whenever"},{"speaker":"Krystal Proffitt","startTime":887.11,"endTime":890.89,"body":"it goes along. And when it so"},{"speaker":"Krystal Proffitt","startTime":890.89,"endTime":894.22,"body":"now I want to go back to your"},{"speaker":"Krystal Proffitt","startTime":890.89,"endTime":894.22,"body":"podcast topic, because I think"},{"speaker":"Krystal Proffitt","startTime":894.22,"endTime":897.49,"body":"this is so smart. And I really"},{"speaker":"Krystal Proffitt","startTime":894.22,"endTime":897.49,"body":"haven't heard of a lot of people"},{"speaker":"Krystal Proffitt","startTime":897.49,"endTime":900.7,"body":"that do this, of course, I teach"},{"speaker":"Krystal Proffitt","startTime":897.49,"endTime":900.7,"body":"a lot of entrepreneurs how to"},{"speaker":"Krystal Proffitt","startTime":900.7,"endTime":904.18,"body":"use their podcast as the"},{"speaker":"Krystal Proffitt","startTime":900.7,"endTime":904.18,"body":"marketing arm of their business,"},{"speaker":"Krystal Proffitt","startTime":904.21,"endTime":906.58,"body":"you know, reach potential"},{"speaker":"Krystal Proffitt","startTime":904.21,"endTime":906.58,"body":"clients, pull them in, you know,"},{"speaker":"Krystal Proffitt","startTime":906.76,"endTime":909.22,"body":"figure out ways that you can"},{"speaker":"Krystal Proffitt","startTime":906.76,"endTime":909.22,"body":"help them or show them how you"},{"speaker":"Krystal Proffitt","startTime":909.22,"endTime":912.3100000000001,"body":"can work together. But I love"},{"speaker":"Krystal Proffitt","startTime":909.22,"endTime":912.3100000000001,"body":"that you are reaching out to"},{"speaker":"Krystal Proffitt","startTime":912.3100000000001,"endTime":915.37,"body":"your potential clients and"},{"speaker":"Krystal Proffitt","startTime":912.3100000000001,"endTime":915.37,"body":"you're like, let's come like"},{"speaker":"Krystal Proffitt","startTime":915.37,"endTime":918.25,"body":"just come talk about the podcast"},{"speaker":"Krystal Proffitt","startTime":915.37,"endTime":918.25,"body":"or you know, talk about what"},{"speaker":"Krystal Proffitt","startTime":918.25,"endTime":922.03,"body":"your business does on the show."},{"speaker":"Krystal Proffitt","startTime":918.25,"endTime":922.03,"body":"So was that something that just"},{"speaker":"Krystal Proffitt","startTime":922.03,"endTime":925.63,"body":"kind of unraveled organically?"},{"speaker":"Krystal Proffitt","startTime":922.03,"endTime":925.63,"body":"Or did you have some"},{"speaker":"Krystal Proffitt","startTime":925.63,"endTime":927.34,"body":"intentionality behind that?"},{"speaker":"Unknown","startTime":927.37,"endTime":929.74,"body":"There was definitely"},{"speaker":"Unknown","startTime":927.37,"endTime":929.74,"body":"some intention. So when I"},{"speaker":"Unknown","startTime":929.74,"endTime":933.34,"body":"launched my podcast, I had a"},{"speaker":"Unknown","startTime":929.74,"endTime":933.34,"body":"mentor that was helping me. And"},{"speaker":"Unknown","startTime":933.34,"endTime":937.78,"body":"this was kind of his plan and"},{"speaker":"Unknown","startTime":933.34,"endTime":937.78,"body":"how he helps people kind of"},{"speaker":"Unknown","startTime":937.78,"endTime":939.73,"body":"figure out how to how do you"},{"speaker":"Unknown","startTime":937.78,"endTime":939.73,"body":"make your podcasts work with"},{"speaker":"Unknown","startTime":939.73,"endTime":944.26,"body":"your business? So it was it was"},{"speaker":"Unknown","startTime":939.73,"endTime":944.26,"body":"not my idea by any means. But"},{"speaker":"Unknown","startTime":944.26,"endTime":946.96,"body":"it's pretty simple one, right?"},{"speaker":"Unknown","startTime":944.26,"endTime":946.96,"body":"Like you just once you realize,"},{"speaker":"Unknown","startTime":946.96,"endTime":950.41,"body":"like, oh, the people that I'm"},{"speaker":"Unknown","startTime":946.96,"endTime":950.41,"body":"talking to can be my potential"},{"speaker":"Unknown","startTime":950.41,"endTime":954.22,"body":"clients like, Oh, that makes so"},{"speaker":"Unknown","startTime":950.41,"endTime":954.22,"body":"much sense. Because then I, you"},{"speaker":"Unknown","startTime":954.22,"endTime":958.87,"body":"know, when you're starting a new"},{"speaker":"Unknown","startTime":954.22,"endTime":958.87,"body":"business, you really don't have"},{"speaker":"Unknown","startTime":958.87,"endTime":963.07,"body":"any credibility, you don't have"},{"speaker":"Unknown","startTime":958.87,"endTime":963.07,"body":"any authority. And you're just"},{"speaker":"Unknown","startTime":963.07,"endTime":965.44,"body":"kind of like spinning your"},{"speaker":"Unknown","startTime":963.07,"endTime":965.44,"body":"wheels, trying to get something"},{"speaker":"Unknown","startTime":965.44,"endTime":968.74,"body":"going trying to get anything to"},{"speaker":"Unknown","startTime":965.44,"endTime":968.74,"body":"happen. It's really sometimes"},{"speaker":"Unknown","startTime":968.83,"endTime":971.38,"body":"when you have like a service"},{"speaker":"Unknown","startTime":968.83,"endTime":971.38,"body":"based business or coaching"},{"speaker":"Unknown","startTime":971.38,"endTime":973.42,"body":"business or something along"},{"speaker":"Unknown","startTime":971.38,"endTime":973.42,"body":"those lines, it's hard to get"},{"speaker":"Unknown","startTime":973.42,"endTime":978.88,"body":"your clients when you are new."},{"speaker":"Unknown","startTime":973.42,"endTime":978.88,"body":"So the podcast was a great,"},{"speaker":"Unknown","startTime":978.88,"endTime":983.32,"body":"great way to almost"},{"speaker":"Unknown","startTime":978.88,"endTime":983.32,"body":"instantaneously create that"},{"speaker":"Unknown","startTime":983.32,"endTime":988.39,"body":"authority. Like I did my launch,"},{"speaker":"Unknown","startTime":983.32,"endTime":988.39,"body":"I launched a episodes, I had"},{"speaker":"Unknown","startTime":988.39,"endTime":991.21,"body":"interviewed eight people before"},{"speaker":"Unknown","startTime":988.39,"endTime":991.21,"body":"publishing all of them all on"},{"speaker":"Unknown","startTime":991.21,"endTime":996.19,"body":"the same day. And I got to use"},{"speaker":"Unknown","startTime":991.21,"endTime":996.19,"body":"that as leverage. Like, even"},{"speaker":"Unknown","startTime":996.19,"endTime":1000.78,"body":"though I think only two of the"},{"speaker":"Unknown","startTime":996.19,"endTime":1000.78,"body":"eight people that I interviewed"},{"speaker":"Unknown","startTime":1000.78,"endTime":1005.19,"body":"for that actually knew who I was"},{"speaker":"Unknown","startTime":1000.78,"endTime":1005.19,"body":"when I asked them to be on Show."},{"speaker":"Unknown","startTime":1006.0600000000001,"endTime":1009.63,"body":"The other ones either I got"},{"speaker":"Unknown","startTime":1006.0600000000001,"endTime":1009.63,"body":"connected with through other"},{"speaker":"Unknown","startTime":1009.63,"endTime":1012.87,"body":"people or I just straight out"},{"speaker":"Unknown","startTime":1009.63,"endTime":1012.87,"body":"straight reached out to them."},{"speaker":"Unknown","startTime":1012.87,"endTime":1015.0600000000001,"body":"It's like, Hey, I'm launching a"},{"speaker":"Unknown","startTime":1012.87,"endTime":1015.0600000000001,"body":"new podcast and I want you to be"},{"speaker":"Unknown","startTime":1015.0600000000001,"endTime":1019.44,"body":"part of my lunch and there's"},{"speaker":"Unknown","startTime":1015.0600000000001,"endTime":1019.44,"body":"going to be a huge launch. So"},{"speaker":"Unknown","startTime":1019.44,"endTime":1021.57,"body":"there's going to be likely a lot"},{"speaker":"Unknown","startTime":1019.44,"endTime":1021.57,"body":"of people listening to your"},{"speaker":"Unknown","startTime":1021.57,"endTime":1026.25,"body":"episode, like who's gonna turn"},{"speaker":"Unknown","startTime":1021.57,"endTime":1026.25,"body":"that down, right? Um, you know,"},{"speaker":"Unknown","startTime":1026.25,"endTime":1030.48,"body":"I told them like, hey, my goal"},{"speaker":"Unknown","startTime":1026.25,"endTime":1030.48,"body":"is to get into the top 200 100"},{"speaker":"Unknown","startTime":1030.48,"endTime":1034.95,"body":"of biz of the business category."},{"speaker":"Unknown","startTime":1030.48,"endTime":1034.95,"body":"And so like it's kind of a Not"},{"speaker":"Unknown","startTime":1034.95,"endTime":1037.6799999999998,"body":"very many people are gonna say"},{"speaker":"Unknown","startTime":1034.95,"endTime":1037.6799999999998,"body":"no to even if they have no idea"},{"speaker":"Unknown","startTime":1037.6799999999998,"endTime":1040.38,"body":"who you are, and it's a brand"},{"speaker":"Unknown","startTime":1037.6799999999998,"endTime":1040.38,"body":"new podcast, like, people are"},{"speaker":"Unknown","startTime":1040.38,"endTime":1044.94,"body":"willing to be the first on"},{"speaker":"Unknown","startTime":1040.38,"endTime":1044.94,"body":"something. And I think also like"},{"speaker":"Unknown","startTime":1044.94,"endTime":1048.15,"body":"keeping in mind, when you go and"},{"speaker":"Unknown","startTime":1044.94,"endTime":1048.15,"body":"listen to a new podcast,"},{"speaker":"Unknown","startTime":1048.15,"endTime":1052.2,"body":"oftentimes you scroll all the"},{"speaker":"Unknown","startTime":1048.15,"endTime":1052.2,"body":"way down to the first episodes,"},{"speaker":"Unknown","startTime":1052.23,"endTime":1054.1799999999998,"body":"and you start at the bottom, you"},{"speaker":"Unknown","startTime":1052.23,"endTime":1054.1799999999998,"body":"know, once you know what the"},{"speaker":"Unknown","startTime":1054.1799999999998,"endTime":1056.79,"body":"podcast you want to be diving"},{"speaker":"Unknown","startTime":1054.1799999999998,"endTime":1056.79,"body":"into you go and you listen from"},{"speaker":"Unknown","startTime":1056.79,"endTime":1060.78,"body":"the beginning. What other"},{"speaker":"Unknown","startTime":1056.79,"endTime":1060.78,"body":"platforms can you do? Do you do"},{"speaker":"Unknown","startTime":1060.78,"endTime":1062.6399999999999,"body":"that, and you don't do that on"},{"speaker":"Unknown","startTime":1060.78,"endTime":1062.6399999999999,"body":"YouTube, you don't do that on"},{"speaker":"Unknown","startTime":1062.6399999999999,"endTime":1064.98,"body":"Facebook, you don't go to the"},{"speaker":"Unknown","startTime":1062.6399999999999,"endTime":1064.98,"body":"very first things they ever"},{"speaker":"Unknown","startTime":1064.98,"endTime":1068.58,"body":"posted. And so when people are,"},{"speaker":"Unknown","startTime":1064.98,"endTime":1068.58,"body":"you know, the first few episodes"},{"speaker":"Unknown","startTime":1068.58,"endTime":1071.3400000000001,"body":"of your podcast, they know that"},{"speaker":"Unknown","startTime":1068.58,"endTime":1071.3400000000001,"body":"it's going to get listened to a"},{"speaker":"Unknown","startTime":1071.3400000000001,"endTime":1074.3400000000001,"body":"lot, because everyone goes to"},{"speaker":"Unknown","startTime":1071.3400000000001,"endTime":1074.3400000000001,"body":"the, to the editor to the"},{"speaker":"Unknown","startTime":1074.3400000000001,"endTime":1078.6599999999999,"body":"beginning and listens to them."},{"speaker":"Unknown","startTime":1074.3400000000001,"endTime":1078.6599999999999,"body":"So that's like just a lot of a"},{"speaker":"Unknown","startTime":1078.6599999999999,"endTime":1083.88,"body":"lot of leverage to be able to"},{"speaker":"Unknown","startTime":1078.6599999999999,"endTime":1083.88,"body":"get that going. And that just"},{"speaker":"Unknown","startTime":1083.88,"endTime":1089.6100000000001,"body":"turned into them, referring me"},{"speaker":"Unknown","startTime":1083.88,"endTime":1089.6100000000001,"body":"to more people and one of those."},{"speaker":"Unknown","startTime":1089.6399999999999,"endTime":1093.0,"body":"So two of those that I"},{"speaker":"Unknown","startTime":1089.6399999999999,"endTime":1093.0,"body":"interviewed were actually the"},{"speaker":"Unknown","startTime":1093.1799999999998,"endTime":1096.72,"body":"freelancing course creator"},{"speaker":"Unknown","startTime":1093.1799999999998,"endTime":1096.72,"body":"coach, she was one of my"},{"speaker":"Unknown","startTime":1096.72,"endTime":1102.6,"body":"interviews, and then the sales"},{"speaker":"Unknown","startTime":1096.72,"endTime":1102.6,"body":"funnel coach, she was my one of"},{"speaker":"Unknown","startTime":1102.6,"endTime":1104.73,"body":"my other interviews. So I was"},{"speaker":"Unknown","startTime":1102.6,"endTime":1104.73,"body":"able to, like reach out to them,"},{"speaker":"Unknown","startTime":1104.73,"endTime":1106.95,"body":"because they kind of knew my"},{"speaker":"Unknown","startTime":1104.73,"endTime":1106.95,"body":"name, I had bought their things."},{"speaker":"Unknown","startTime":1106.95,"endTime":1110.6399999999999,"body":"And so they were willing to, but"},{"speaker":"Unknown","startTime":1106.95,"endTime":1110.6399999999999,"body":"then one of them, I got"},{"speaker":"Unknown","startTime":1110.6399999999999,"endTime":1115.8899999999999,"body":"connected to through through one"},{"speaker":"Unknown","startTime":1110.6399999999999,"endTime":1115.8899999999999,"body":"of the coaches, and she became"},{"speaker":"Unknown","startTime":1115.8899999999999,"endTime":1118.5,"body":"one of my clients and is still"},{"speaker":"Unknown","startTime":1115.8899999999999,"endTime":1118.5,"body":"one of my clients today. So"},{"speaker":"Unknown","startTime":1118.5,"endTime":1121.5900000000001,"body":"like, it definitely works. But"},{"speaker":"Unknown","startTime":1118.5,"endTime":1121.5900000000001,"body":"so now it's just kind of an"},{"speaker":"Unknown","startTime":1121.5900000000001,"endTime":1124.3200000000002,"body":"icebreaker. It's like, Hey, I"},{"speaker":"Unknown","startTime":1121.5900000000001,"endTime":1124.3200000000002,"body":"know that you're that that"},{"speaker":"Unknown","startTime":1124.3200000000002,"endTime":1128.88,"body":"person is probably a really good"},{"speaker":"Unknown","startTime":1124.3200000000002,"endTime":1128.88,"body":"fit for my business. How do I"},{"speaker":"Unknown","startTime":1128.88,"endTime":1131.76,"body":"start that relationship with"},{"speaker":"Unknown","startTime":1128.88,"endTime":1131.76,"body":"them? How do I start the"},{"speaker":"Unknown","startTime":1131.76,"endTime":1135.12,"body":"conversation with them just to"},{"speaker":"Unknown","startTime":1131.76,"endTime":1135.12,"body":"see like who they are, kind of"},{"speaker":"Unknown","startTime":1135.12,"endTime":1139.1399999999999,"body":"get them to know who I am. And a"},{"speaker":"Unknown","startTime":1135.12,"endTime":1139.1399999999999,"body":"podcast is the perfect option"},{"speaker":"Unknown","startTime":1139.1399999999999,"endTime":1141.87,"body":"for that. Because there's not"},{"speaker":"Unknown","startTime":1139.1399999999999,"endTime":1141.87,"body":"any pressure, you're not having"},{"speaker":"Unknown","startTime":1141.87,"endTime":1144.6,"body":"a sales conversation with them."},{"speaker":"Unknown","startTime":1141.87,"endTime":1144.6,"body":"You're literally just talking to"},{"speaker":"Unknown","startTime":1144.6,"endTime":1147.54,"body":"them and, and getting to know"},{"speaker":"Unknown","startTime":1144.6,"endTime":1147.54,"body":"them. And when you're"},{"speaker":"Unknown","startTime":1147.54,"endTime":1151.5,"body":"interviewing someone, they often"},{"speaker":"Unknown","startTime":1147.54,"endTime":1151.5,"body":"are opening up to you about"},{"speaker":"Unknown","startTime":1151.5,"endTime":1154.95,"body":"certain things if you're asking"},{"speaker":"Unknown","startTime":1151.5,"endTime":1154.95,"body":"them the right questions. And so"},{"speaker":"Unknown","startTime":1155.04,"endTime":1159.4499999999998,"body":"just by them being a little bit"},{"speaker":"Unknown","startTime":1155.04,"endTime":1159.4499999999998,"body":"vulnerable on the podcast, makes"},{"speaker":"Unknown","startTime":1159.4499999999998,"endTime":1161.67,"body":"them feel like there's a"},{"speaker":"Unknown","startTime":1159.4499999999998,"endTime":1161.67,"body":"relationship there. Like even"},{"speaker":"Unknown","startTime":1161.67,"endTime":1164.2199999999998,"body":"though you're barely talking,"},{"speaker":"Unknown","startTime":1161.67,"endTime":1164.2199999999998,"body":"like right now Krystal is barely"},{"speaker":"Unknown","startTime":1164.2199999999998,"endTime":1167.13,"body":"talking about doing all the"},{"speaker":"Unknown","startTime":1164.2199999999998,"endTime":1167.13,"body":"talking. But still, I on this"},{"speaker":"Unknown","startTime":1167.13,"endTime":1169.71,"body":"side, I'm gonna feel like hey,"},{"speaker":"Unknown","startTime":1167.13,"endTime":1169.71,"body":"like Krystal and I are like"},{"speaker":"Unknown","startTime":1169.71,"endTime":1172.5300000000002,"body":"friends now. Like, she can come"},{"speaker":"Unknown","startTime":1169.71,"endTime":1172.5300000000002,"body":"and ask me for things and I'm"},{"speaker":"Unknown","startTime":1172.5300000000002,"endTime":1175.5,"body":"gonna be like, cool, I've talked"},{"speaker":"Unknown","startTime":1172.5300000000002,"endTime":1175.5,"body":"to Krystal a lot, I'm gonna, you"},{"speaker":"Unknown","startTime":1175.5,"endTime":1178.5,"body":"know, do whatever I can to help"},{"speaker":"Unknown","startTime":1175.5,"endTime":1178.5,"body":"her. So it's like that kind of"},{"speaker":"Unknown","startTime":1178.5,"endTime":1180.9899999999998,"body":"relationship that you're"},{"speaker":"Unknown","startTime":1178.5,"endTime":1180.9899999999998,"body":"building. And then later on that"},{"speaker":"Unknown","startTime":1180.9899999999998,"endTime":1184.4699999999998,"body":"could turn into a business"},{"speaker":"Unknown","startTime":1180.9899999999998,"endTime":1184.4699999999998,"body":"relationship."},{"speaker":"Krystal Proffitt","startTime":1185.13,"endTime":1188.1599999999999,"body":"I love this."},{"speaker":"Krystal Proffitt","startTime":1185.13,"endTime":1188.1599999999999,"body":"So much like I am just I'm like"},{"speaker":"Krystal Proffitt","startTime":1188.1599999999999,"endTime":1190.83,"body":"salivating over you talking"},{"speaker":"Krystal Proffitt","startTime":1188.1599999999999,"endTime":1190.83,"body":"about your launch. And all the"},{"speaker":"Krystal Proffitt","startTime":1190.83,"endTime":1193.65,"body":"things like these are the things"},{"speaker":"Krystal Proffitt","startTime":1190.83,"endTime":1193.65,"body":"I geek out on. So thank you so"},{"speaker":"Krystal Proffitt","startTime":1193.65,"endTime":1196.7399999999998,"body":"much for sharing so much. Tell"},{"speaker":"Krystal Proffitt","startTime":1193.65,"endTime":1196.7399999999998,"body":"us because there's so many"},{"speaker":"Krystal Proffitt","startTime":1196.7399999999998,"endTime":1199.56,"body":"people listening right now"},{"speaker":"Krystal Proffitt","startTime":1196.7399999999998,"endTime":1199.56,"body":"they're in the creation stage,"},{"speaker":"Krystal Proffitt","startTime":1199.56,"endTime":1202.4099999999999,"body":"or they're in the launch stage."},{"speaker":"Krystal Proffitt","startTime":1199.56,"endTime":1202.4099999999999,"body":"And like, I just imagined"},{"speaker":"Krystal Proffitt","startTime":1202.44,"endTime":1206.1,"body":"several people just with like a"},{"speaker":"Krystal Proffitt","startTime":1202.44,"endTime":1206.1,"body":"notebook. People are like, Oh,"},{"speaker":"Krystal Proffitt","startTime":1206.1,"endTime":1208.71,"body":"my gosh, this is so good. So"},{"speaker":"Krystal Proffitt","startTime":1206.1,"endTime":1208.71,"body":"thank you for sharing all of"},{"speaker":"Krystal Proffitt","startTime":1208.71,"endTime":1211.29,"body":"that. But, you know, like what"},{"speaker":"Krystal Proffitt","startTime":1208.71,"endTime":1211.29,"body":"you were talking about? Like, if"},{"speaker":"Krystal Proffitt","startTime":1211.29,"endTime":1214.17,"body":"you reach out to these people,"},{"speaker":"Krystal Proffitt","startTime":1211.29,"endTime":1214.17,"body":"of course, they're gonna say"},{"speaker":"Krystal Proffitt","startTime":1214.17,"endTime":1217.35,"body":"yes, because they're like, Oh,"},{"speaker":"Krystal Proffitt","startTime":1214.17,"endTime":1217.35,"body":"it's free publicity, like,"},{"speaker":"Krystal Proffitt","startTime":1217.5,"endTime":1221.2800000000002,"body":"because if you're talking to an"},{"speaker":"Krystal Proffitt","startTime":1217.5,"endTime":1221.2800000000002,"body":"audience, maybe their people"},{"speaker":"Krystal Proffitt","startTime":1221.2800000000002,"endTime":1225.1799999999998,"body":"aren't in your audience yet. And"},{"speaker":"Krystal Proffitt","startTime":1221.2800000000002,"endTime":1225.1799999999998,"body":"so it's like, they have this"},{"speaker":"Krystal Proffitt","startTime":1225.1799999999998,"endTime":1228.15,"body":"opportunity to list build or to"},{"speaker":"Krystal Proffitt","startTime":1225.1799999999998,"endTime":1228.15,"body":"get in front of people that they"},{"speaker":"Krystal Proffitt","startTime":1228.15,"endTime":1230.7600000000002,"body":"would have never had an"},{"speaker":"Krystal Proffitt","startTime":1228.15,"endTime":1230.7600000000002,"body":"opportunity to get in front of."},{"speaker":"Krystal Proffitt","startTime":1230.7600000000002,"endTime":1234.3899999999999,"body":"So that's another perk to"},{"speaker":"Krystal Proffitt","startTime":1230.7600000000002,"endTime":1234.3899999999999,"body":"starting a podcast and getting"},{"speaker":"Krystal Proffitt","startTime":1234.3899999999999,"endTime":1237.06,"body":"it out there and getting these"},{"speaker":"Krystal Proffitt","startTime":1234.3899999999999,"endTime":1237.06,"body":"people that you're like, Hey,"},{"speaker":"Krystal Proffitt","startTime":1237.06,"endTime":1239.6399999999999,"body":"come on, come on my show. Like"},{"speaker":"Krystal Proffitt","startTime":1237.06,"endTime":1239.6399999999999,"body":"let's talk about all the fun"},{"speaker":"Krystal Proffitt","startTime":1239.6399999999999,"endTime":1243.69,"body":"things. So I totally agree with"},{"speaker":"Krystal Proffitt","startTime":1239.6399999999999,"endTime":1243.69,"body":"that. But I want to switch gears"},{"speaker":"Krystal Proffitt","startTime":1243.69,"endTime":1247.17,"body":"for a second because we've been"},{"speaker":"Krystal Proffitt","startTime":1243.69,"endTime":1247.17,"body":"talking about funnels and sales"},{"speaker":"Krystal Proffitt","startTime":1247.17,"endTime":1249.5100000000002,"body":"funnels. And I know that there"},{"speaker":"Krystal Proffitt","startTime":1247.17,"endTime":1249.5100000000002,"body":"are some people listening that"},{"speaker":"Krystal Proffitt","startTime":1249.5100000000002,"endTime":1253.7399999999998,"body":"are just like, Hold on, wait a"},{"speaker":"Krystal Proffitt","startTime":1249.5100000000002,"endTime":1253.7399999999998,"body":"minute, What are y'all talking"},{"speaker":"Krystal Proffitt","startTime":1253.7399999999998,"endTime":1258.54,"body":"about? So I told Susan, before"},{"speaker":"Krystal Proffitt","startTime":1253.7399999999998,"endTime":1258.54,"body":"we started, like her, and I both"},{"speaker":"Krystal Proffitt","startTime":1258.54,"endTime":1262.4699999999998,"body":"understand all these things at a"},{"speaker":"Krystal Proffitt","startTime":1258.54,"endTime":1262.4699999999998,"body":"very high level. And we could"},{"speaker":"Krystal Proffitt","startTime":1262.4699999999998,"endTime":1266.4899999999998,"body":"geek out on all the techie stuff"},{"speaker":"Krystal Proffitt","startTime":1262.4699999999998,"endTime":1266.4899999999998,"body":"and all the fancy things. But I"},{"speaker":"Krystal Proffitt","startTime":1266.4899999999998,"endTime":1269.73,"body":"told her, I really want to take"},{"speaker":"Krystal Proffitt","startTime":1266.4899999999998,"endTime":1269.73,"body":"it, like stripped everything"},{"speaker":"Krystal Proffitt","startTime":1269.73,"endTime":1275.0100000000002,"body":"down to the basics. So tell me"},{"speaker":"Krystal Proffitt","startTime":1269.73,"endTime":1275.0100000000002,"body":"what your definition is of a"},{"speaker":"Krystal Proffitt","startTime":1275.0100000000002,"endTime":1275.6399999999999,"body":"funnel?"},{"speaker":"Susan Leonardson","startTime":1275.9699999999998,"endTime":1278.6100000000001,"body":"Yes,"},{"speaker":"Susan Leonardson","startTime":1275.9699999999998,"endTime":1278.6100000000001,"body":"absolutely. Okay, so I know we"},{"speaker":"Susan Leonardson","startTime":1278.6100000000001,"endTime":1280.8899999999999,"body":"are only working with audio"},{"speaker":"Susan Leonardson","startTime":1278.6100000000001,"endTime":1280.8899999999999,"body":"here. So I want you to picture"},{"speaker":"Susan Leonardson","startTime":1280.8899999999999,"endTime":1284.79,"body":"in your mind, an actual funnel,"},{"speaker":"Susan Leonardson","startTime":1280.8899999999999,"endTime":1284.79,"body":"you know, the traditional sense"},{"speaker":"Susan Leonardson","startTime":1284.79,"endTime":1287.04,"body":"of a funnel that you know, the"},{"speaker":"Susan Leonardson","startTime":1284.79,"endTime":1287.04,"body":"definition with another thing"},{"speaker":"Susan Leonardson","startTime":1287.04,"endTime":1292.4699999999998,"body":"that helps you get a lot of"},{"speaker":"Susan Leonardson","startTime":1287.04,"endTime":1292.4699999999998,"body":"stuff into a smaller hole to get"},{"speaker":"Susan Leonardson","startTime":1292.4699999999998,"endTime":1296.1599999999999,"body":"into the more stuff. So I"},{"speaker":"Susan Leonardson","startTime":1292.4699999999998,"endTime":1296.1599999999999,"body":"picture that and think of the"},{"speaker":"Susan Leonardson","startTime":1296.1599999999999,"endTime":1300.0300000000002,"body":"things that you're putting into"},{"speaker":"Susan Leonardson","startTime":1296.1599999999999,"endTime":1300.0300000000002,"body":"your funnel are your people,"},{"speaker":"Susan Leonardson","startTime":1300.06,"endTime":1304.4699999999998,"body":"your traffic, the people that"},{"speaker":"Susan Leonardson","startTime":1300.06,"endTime":1304.4699999999998,"body":"you're trying to get to whatever"},{"speaker":"Susan Leonardson","startTime":1304.4699999999998,"endTime":1306.15,"body":"it is you're trying to get to,"},{"speaker":"Susan Leonardson","startTime":1304.4699999999998,"endTime":1306.15,"body":"it could be anything, it could"},{"speaker":"Susan Leonardson","startTime":1306.15,"endTime":1307.8600000000001,"body":"be something you're selling, it"},{"speaker":"Susan Leonardson","startTime":1306.15,"endTime":1307.8600000000001,"body":"could be something you're not"},{"speaker":"Susan Leonardson","startTime":1307.8600000000001,"endTime":1313.71,"body":"selling. And in a funnel,"},{"speaker":"Susan Leonardson","startTime":1307.8600000000001,"endTime":1313.71,"body":"there's imagine like there's a"},{"speaker":"Susan Leonardson","startTime":1313.71,"endTime":1317.3400000000001,"body":"series of steps, right, there's,"},{"speaker":"Susan Leonardson","startTime":1313.71,"endTime":1317.3400000000001,"body":"you know, there's a wide area of"},{"speaker":"Susan Leonardson","startTime":1317.3400000000001,"endTime":1319.62,"body":"the funnel all the way down to a"},{"speaker":"Susan Leonardson","startTime":1317.3400000000001,"endTime":1319.62,"body":"really narrow part of the"},{"speaker":"Susan Leonardson","startTime":1319.62,"endTime":1323.6100000000001,"body":"funnel. So when we translate"},{"speaker":"Susan Leonardson","startTime":1319.62,"endTime":1323.6100000000001,"body":"that over to what we're talking"},{"speaker":"Susan Leonardson","startTime":1323.6100000000001,"endTime":1327.1799999999998,"body":"about with sales funnels and"},{"speaker":"Susan Leonardson","startTime":1323.6100000000001,"endTime":1327.1799999999998,"body":"online, we're so what we're"},{"speaker":"Susan Leonardson","startTime":1327.1799999999998,"endTime":1330.9,"body":"actually talking about is like a"},{"speaker":"Susan Leonardson","startTime":1327.1799999999998,"endTime":1330.9,"body":"version of a website, and I'll"},{"speaker":"Susan Leonardson","startTime":1330.9,"endTime":1332.94,"body":"break down what the difference"},{"speaker":"Susan Leonardson","startTime":1330.9,"endTime":1332.94,"body":"is between a funnel and a"},{"speaker":"Susan Leonardson","startTime":1332.94,"endTime":1338.31,"body":"website in just a minute. it."},{"speaker":"Susan Leonardson","startTime":1332.94,"endTime":1338.31,"body":"But the purpose of a funnel is"},{"speaker":"Susan Leonardson","startTime":1338.31,"endTime":1342.75,"body":"to get your people from one end"},{"speaker":"Susan Leonardson","startTime":1338.31,"endTime":1342.75,"body":"to the other end, just like with"},{"speaker":"Susan Leonardson","startTime":1342.75,"endTime":1345.9,"body":"the funnel that you're putting"},{"speaker":"Susan Leonardson","startTime":1342.75,"endTime":1345.9,"body":"in a jar, from the top to the"},{"speaker":"Susan Leonardson","startTime":1345.9,"endTime":1350.2199999999998,"body":"bottom one end to the other end."},{"speaker":"Susan Leonardson","startTime":1345.9,"endTime":1350.2199999999998,"body":"And in the beginning, you're"},{"speaker":"Susan Leonardson","startTime":1350.2199999999998,"endTime":1354.15,"body":"gonna have a lot of people. And"},{"speaker":"Susan Leonardson","startTime":1350.2199999999998,"endTime":1354.15,"body":"then at the end of your funnel,"},{"speaker":"Susan Leonardson","startTime":1354.15,"endTime":1356.6999999999998,"body":"you're probably not going to"},{"speaker":"Susan Leonardson","startTime":1354.15,"endTime":1356.6999999999998,"body":"have as many people taking that"},{"speaker":"Susan Leonardson","startTime":1356.6999999999998,"endTime":1360.96,"body":"action. So let's, let's break"},{"speaker":"Susan Leonardson","startTime":1356.6999999999998,"endTime":1360.96,"body":"that down a little bit. Um, let"},{"speaker":"Susan Leonardson","startTime":1360.96,"endTime":1364.02,"body":"me back up, let's do funnel"},{"speaker":"Susan Leonardson","startTime":1360.96,"endTime":1364.02,"body":"versus website. So because"},{"speaker":"Susan Leonardson","startTime":1364.02,"endTime":1366.87,"body":"everyone knows what a website"},{"speaker":"Susan Leonardson","startTime":1364.02,"endTime":1366.87,"body":"is, we all land on websites all"},{"speaker":"Susan Leonardson","startTime":1366.87,"endTime":1371.79,"body":"the time. A website, as we know"},{"speaker":"Susan Leonardson","startTime":1366.87,"endTime":1371.79,"body":"is it usually has a lot of"},{"speaker":"Susan Leonardson","startTime":1371.79,"endTime":1375.5700000000002,"body":"buttons on it, it has a"},{"speaker":"Susan Leonardson","startTime":1371.79,"endTime":1375.5700000000002,"body":"navigation bar at the top where"},{"speaker":"Susan Leonardson","startTime":1375.5700000000002,"endTime":1380.31,"body":"there's many links to click on."},{"speaker":"Susan Leonardson","startTime":1375.5700000000002,"endTime":1380.31,"body":"Usually, there's, you know, if"},{"speaker":"Susan Leonardson","startTime":1380.31,"endTime":1382.5,"body":"the person has a blog, it links"},{"speaker":"Susan Leonardson","startTime":1380.31,"endTime":1382.5,"body":"to their blog, if they have a"},{"speaker":"Susan Leonardson","startTime":1382.5,"endTime":1385.08,"body":"podcast is linking to their"},{"speaker":"Susan Leonardson","startTime":1382.5,"endTime":1385.08,"body":"podcast if they have a store"},{"speaker":"Susan Leonardson","startTime":1385.08,"endTime":1387.42,"body":"it's linking to. So it's linking"},{"speaker":"Susan Leonardson","startTime":1385.08,"endTime":1387.42,"body":"to all these different things."},{"speaker":"Susan Leonardson","startTime":1388.3200000000002,"endTime":1393.6,"body":"Kind of like a hub for all of"},{"speaker":"Susan Leonardson","startTime":1388.3200000000002,"endTime":1393.6,"body":"their stuff, right? a funnel is"},{"speaker":"Susan Leonardson","startTime":1393.6,"endTime":1398.85,"body":"different in that each page only"},{"speaker":"Susan Leonardson","startTime":1393.6,"endTime":1398.85,"body":"has one action for someone to"},{"speaker":"Susan Leonardson","startTime":1398.85,"endTime":1402.9299999999998,"body":"take really two actions, they"},{"speaker":"Susan Leonardson","startTime":1398.85,"endTime":1402.9299999999998,"body":"can either take the action that"},{"speaker":"Susan Leonardson","startTime":1402.9299999999998,"endTime":1405.6599999999999,"body":"they're telling them, like click"},{"speaker":"Susan Leonardson","startTime":1402.9299999999998,"endTime":1405.6599999999999,"body":"the button, or they can leave,"},{"speaker":"Susan Leonardson","startTime":1405.7199999999998,"endTime":1409.35,"body":"that's the other alternative. So"},{"speaker":"Susan Leonardson","startTime":1405.7199999999998,"endTime":1409.35,"body":"if you've ever landed on"},{"speaker":"Susan Leonardson","startTime":1409.35,"endTime":1413.4,"body":"someone's page, where it's"},{"speaker":"Susan Leonardson","startTime":1409.35,"endTime":1413.4,"body":"literally just like an opt in,"},{"speaker":"Susan Leonardson","startTime":1413.67,"endTime":1416.0700000000002,"body":"like you're trying to get like a"},{"speaker":"Susan Leonardson","startTime":1413.67,"endTime":1416.0700000000002,"body":"free download or something, a"},{"speaker":"Susan Leonardson","startTime":1416.0700000000002,"endTime":1418.62,"body":"free resource, and you land on"},{"speaker":"Susan Leonardson","startTime":1416.0700000000002,"endTime":1418.62,"body":"the page, and it's like, okay,"},{"speaker":"Susan Leonardson","startTime":1418.62,"endTime":1421.92,"body":"and put your name and put your"},{"speaker":"Susan Leonardson","startTime":1418.62,"endTime":1421.92,"body":"email, click this button, and"},{"speaker":"Susan Leonardson","startTime":1421.92,"endTime":1425.04,"body":"we'll send it to you. There's no"},{"speaker":"Susan Leonardson","startTime":1421.92,"endTime":1425.04,"body":"other options, there's no links"},{"speaker":"Susan Leonardson","startTime":1425.04,"endTime":1428.37,"body":"to any other things on those"},{"speaker":"Susan Leonardson","startTime":1425.04,"endTime":1428.37,"body":"pages, that's part of a funnel,"},{"speaker":"Susan Leonardson","startTime":1428.7600000000002,"endTime":1431.1599999999999,"body":"it may not be the beginning, it"},{"speaker":"Susan Leonardson","startTime":1428.7600000000002,"endTime":1431.1599999999999,"body":"may be somewhere in the middle,"},{"speaker":"Susan Leonardson","startTime":1431.1599999999999,"endTime":1433.9499999999998,"body":"because actually a funnel can"},{"speaker":"Susan Leonardson","startTime":1431.1599999999999,"endTime":1433.9499999999998,"body":"start even on social media."},{"speaker":"Susan Leonardson","startTime":1434.25,"endTime":1438.63,"body":"Basically, it's the journey that"},{"speaker":"Susan Leonardson","startTime":1434.25,"endTime":1438.63,"body":"you're taking people through. So"},{"speaker":"Susan Leonardson","startTime":1439.8000000000002,"endTime":1444.9899999999998,"body":"so so that's one example of a"},{"speaker":"Susan Leonardson","startTime":1439.8000000000002,"endTime":1444.9899999999998,"body":"funnel is like an opt in. When"},{"speaker":"Susan Leonardson","startTime":1444.9899999999998,"endTime":1448.8000000000002,"body":"we're talking about making sales"},{"speaker":"Susan Leonardson","startTime":1444.9899999999998,"endTime":1448.8000000000002,"body":"through a funnel, we would talk"},{"speaker":"Susan Leonardson","startTime":1448.83,"endTime":1454.65,"body":"about, you'd still be offering"},{"speaker":"Susan Leonardson","startTime":1448.83,"endTime":1454.65,"body":"like one thing. So if let's say"},{"speaker":"Susan Leonardson","startTime":1454.6799999999998,"endTime":1458.8200000000002,"body":"that you have a course. But you"},{"speaker":"Susan Leonardson","startTime":1454.6799999999998,"endTime":1458.8200000000002,"body":"also have like an E book that"},{"speaker":"Susan Leonardson","startTime":1458.8200000000002,"endTime":1463.4699999999998,"body":"you created. And you also have"},{"speaker":"Susan Leonardson","startTime":1458.8200000000002,"endTime":1463.4699999999998,"body":"the free download. You wouldn't"},{"speaker":"Susan Leonardson","startTime":1463.4699999999998,"endTime":1466.92,"body":"be offering all of those things"},{"speaker":"Susan Leonardson","startTime":1463.4699999999998,"endTime":1466.92,"body":"on one page, you would figure"},{"speaker":"Susan Leonardson","startTime":1466.92,"endTime":1471.1799999999998,"body":"out what's the most logical"},{"speaker":"Susan Leonardson","startTime":1466.92,"endTime":1471.1799999999998,"body":"sense for my customer to receive"},{"speaker":"Susan Leonardson","startTime":1471.1799999999998,"endTime":1474.33,"body":"these things or be offered these"},{"speaker":"Susan Leonardson","startTime":1471.1799999999998,"endTime":1474.33,"body":"things, to get them where I'm"},{"speaker":"Susan Leonardson","startTime":1474.33,"endTime":1476.58,"body":"trying to get them to, which"},{"speaker":"Susan Leonardson","startTime":1474.33,"endTime":1476.58,"body":"might be your course, or it"},{"speaker":"Susan Leonardson","startTime":1476.58,"endTime":1480.21,"body":"might be your coaching program,"},{"speaker":"Susan Leonardson","startTime":1476.58,"endTime":1480.21,"body":"you're not going to offer"},{"speaker":"Susan Leonardson","startTime":1480.2399999999998,"endTime":1483.3600000000001,"body":"typically, you're not going to"},{"speaker":"Susan Leonardson","startTime":1480.2399999999998,"endTime":1483.3600000000001,"body":"just offer someone that has no"},{"speaker":"Susan Leonardson","startTime":1483.3600000000001,"endTime":1487.23,"body":"idea who you are your coaching"},{"speaker":"Susan Leonardson","startTime":1483.3600000000001,"endTime":1487.23,"body":"program that costs $2,000,"},{"speaker":"Susan Leonardson","startTime":1488.1,"endTime":1490.44,"body":"you're going to start with"},{"speaker":"Susan Leonardson","startTime":1488.1,"endTime":1490.44,"body":"something a little bit smaller,"},{"speaker":"Susan Leonardson","startTime":1490.5,"endTime":1492.9299999999998,"body":"to get them to like know you a"},{"speaker":"Susan Leonardson","startTime":1490.5,"endTime":1492.9299999999998,"body":"little bit more and know the"},{"speaker":"Susan Leonardson","startTime":1492.9299999999998,"endTime":1495.5100000000002,"body":"value that you're giving. So"},{"speaker":"Susan Leonardson","startTime":1492.9299999999998,"endTime":1495.5100000000002,"body":"usually you would start with"},{"speaker":"Susan Leonardson","startTime":1495.5100000000002,"endTime":1499.29,"body":"something that's free or low"},{"speaker":"Susan Leonardson","startTime":1495.5100000000002,"endTime":1499.29,"body":"cost. And this is just one"},{"speaker":"Susan Leonardson","startTime":1499.3200000000002,"endTime":1502.2600000000002,"body":"method of a sales funnel,"},{"speaker":"Susan Leonardson","startTime":1499.3200000000002,"endTime":1502.2600000000002,"body":"there's actually plenty of ways"},{"speaker":"Susan Leonardson","startTime":1502.2600000000002,"endTime":1506.5500000000002,"body":"to sell the high things first."},{"speaker":"Susan Leonardson","startTime":1502.2600000000002,"endTime":1506.5500000000002,"body":"But to keep things simplified,"},{"speaker":"Susan Leonardson","startTime":1506.6100000000001,"endTime":1509.94,"body":"just imagine you're starting off"},{"speaker":"Susan Leonardson","startTime":1506.6100000000001,"endTime":1509.94,"body":"like giving them the free thing."},{"speaker":"Susan Leonardson","startTime":1510.2399999999998,"endTime":1515.25,"body":"And then they they input their"},{"speaker":"Susan Leonardson","startTime":1510.2399999999998,"endTime":1515.25,"body":"email address. And the next page"},{"speaker":"Susan Leonardson","startTime":1515.25,"endTime":1518.37,"body":"is like thank you go check your"},{"speaker":"Susan Leonardson","startTime":1515.25,"endTime":1518.37,"body":"inbox for the free thing that"},{"speaker":"Susan Leonardson","startTime":1518.6999999999998,"endTime":1522.15,"body":"that I'm going to give you. But"},{"speaker":"Susan Leonardson","startTime":1518.6999999999998,"endTime":1522.15,"body":"you don't just end it there. On"},{"speaker":"Susan Leonardson","startTime":1522.15,"endTime":1524.6100000000001,"body":"that page, you can offer them"},{"speaker":"Susan Leonardson","startTime":1522.15,"endTime":1524.6100000000001,"body":"the next thing, maybe you have"},{"speaker":"Susan Leonardson","startTime":1524.6100000000001,"endTime":1529.6799999999998,"body":"like a $7 ebook or something. So"},{"speaker":"Susan Leonardson","startTime":1524.6100000000001,"endTime":1529.6799999999998,"body":"maybe give them a PDF for the"},{"speaker":"Susan Leonardson","startTime":1529.6799999999998,"endTime":1532.92,"body":"free thing and then like a $7"},{"speaker":"Susan Leonardson","startTime":1529.6799999999998,"endTime":1532.92,"body":"ebook for the next thing, and"},{"speaker":"Susan Leonardson","startTime":1532.92,"endTime":1536.6100000000001,"body":"you can offer it to them right"},{"speaker":"Susan Leonardson","startTime":1532.92,"endTime":1536.6100000000001,"body":"away. So I actually have a"},{"speaker":"Susan Leonardson","startTime":1536.6100000000001,"endTime":1540.7199999999998,"body":"metaphor that I stole from from"},{"speaker":"Susan Leonardson","startTime":1536.6100000000001,"endTime":1540.7199999999998,"body":"my sales funnel coach for"},{"speaker":"Susan Leonardson","startTime":1540.75,"endTime":1543.9299999999998,"body":"explaining a little bit better"},{"speaker":"Susan Leonardson","startTime":1540.75,"endTime":1543.9299999999998,"body":"what a funnel is. So I want you"},{"speaker":"Susan Leonardson","startTime":1543.9299999999998,"endTime":1549.69,"body":"to imagine going into a grocery"},{"speaker":"Susan Leonardson","startTime":1543.9299999999998,"endTime":1549.69,"body":"store. And we're going into this"},{"speaker":"Susan Leonardson","startTime":1549.69,"endTime":1552.4499999999998,"body":"grocery store, our only goal is"},{"speaker":"Susan Leonardson","startTime":1549.69,"endTime":1552.4499999999998,"body":"to go in and get what we need to"},{"speaker":"Susan Leonardson","startTime":1552.4499999999998,"endTime":1555.9,"body":"make a peanut butter and jelly"},{"speaker":"Susan Leonardson","startTime":1552.4499999999998,"endTime":1555.9,"body":"sandwich. And when you go into"},{"speaker":"Susan Leonardson","startTime":1555.9,"endTime":1559.08,"body":"the grocery store, they have way"},{"speaker":"Susan Leonardson","startTime":1555.9,"endTime":1559.08,"body":"more than we need to make this"},{"speaker":"Susan Leonardson","startTime":1559.08,"endTime":1563.4,"body":"peanut butter and jelly"},{"speaker":"Susan Leonardson","startTime":1559.08,"endTime":1563.4,"body":"sandwich. But we so so what"},{"speaker":"Susan Leonardson","startTime":1563.4,"endTime":1565.9499999999998,"body":"happens with this happens to me"},{"speaker":"Susan Leonardson","startTime":1563.4,"endTime":1565.9499999999998,"body":"all the time, right? You go into"},{"speaker":"Susan Leonardson","startTime":1565.9499999999998,"endTime":1568.38,"body":"a store, you get sidetracked,"},{"speaker":"Susan Leonardson","startTime":1565.9499999999998,"endTime":1568.38,"body":"you're like, Oh, we need Oreos,"},{"speaker":"Susan Leonardson","startTime":1568.38,"endTime":1571.08,"body":"too. And oh, we need some milk,"},{"speaker":"Susan Leonardson","startTime":1568.38,"endTime":1571.08,"body":"all those things that you don't"},{"speaker":"Susan Leonardson","startTime":1571.08,"endTime":1575.6100000000001,"body":"really intend to buy. Or you're"},{"speaker":"Susan Leonardson","startTime":1571.08,"endTime":1575.6100000000001,"body":"a little bit overwhelmed. You"},{"speaker":"Susan Leonardson","startTime":1575.6100000000001,"endTime":1578.6399999999999,"body":"didn't make a list and you"},{"speaker":"Susan Leonardson","startTime":1575.6100000000001,"endTime":1578.6399999999999,"body":"forgot what you went into the"},{"speaker":"Susan Leonardson","startTime":1578.6399999999999,"endTime":1582.54,"body":"store to get. And so you leave"},{"speaker":"Susan Leonardson","startTime":1578.6399999999999,"endTime":1582.54,"body":"with not the things that you"},{"speaker":"Susan Leonardson","startTime":1582.54,"endTime":1587.4899999999998,"body":"wanted to actually get. And so a"},{"speaker":"Susan Leonardson","startTime":1582.54,"endTime":1587.4899999999998,"body":"funnel would be like someone"},{"speaker":"Susan Leonardson","startTime":1587.52,"endTime":1590.5500000000002,"body":"taking your hand in the store"},{"speaker":"Susan Leonardson","startTime":1587.52,"endTime":1590.5500000000002,"body":"and saying, Hey, what are you"},{"speaker":"Susan Leonardson","startTime":1590.5500000000002,"endTime":1593.1599999999999,"body":"needing today? Peanut butter and"},{"speaker":"Susan Leonardson","startTime":1590.5500000000002,"endTime":1593.1599999999999,"body":"jelly sandwich. Okay, let me"},{"speaker":"Susan Leonardson","startTime":1593.1599999999999,"endTime":1596.2800000000002,"body":"take you right to the bread"},{"speaker":"Susan Leonardson","startTime":1593.1599999999999,"endTime":1596.2800000000002,"body":"because you we know that you"},{"speaker":"Susan Leonardson","startTime":1596.2800000000002,"endTime":1599.85,"body":"need bread. So here's the bread."},{"speaker":"Susan Leonardson","startTime":1596.2800000000002,"endTime":1599.85,"body":"Do you want to buy it or not buy"},{"speaker":"Susan Leonardson","startTime":1599.85,"endTime":1601.98,"body":"it and you're like, Okay, I'll I"},{"speaker":"Susan Leonardson","startTime":1599.85,"endTime":1601.98,"body":"know I need bread for my"},{"speaker":"Susan Leonardson","startTime":1601.98,"endTime":1605.37,"body":"sandwich. So yes, I'm gonna buy"},{"speaker":"Susan Leonardson","startTime":1601.98,"endTime":1605.37,"body":"it. They're like okay, now you"},{"speaker":"Susan Leonardson","startTime":1605.37,"endTime":1608.4,"body":"need peanut butter. Do you want"},{"speaker":"Susan Leonardson","startTime":1605.37,"endTime":1608.4,"body":"to buy the peanut butter? Yes, I"},{"speaker":"Susan Leonardson","startTime":1608.4,"endTime":1610.5900000000001,"body":"need the peanut butter. So that"},{"speaker":"Susan Leonardson","startTime":1608.4,"endTime":1610.5900000000001,"body":"would be like the next page"},{"speaker":"Susan Leonardson","startTime":1610.5900000000001,"endTime":1613.38,"body":"right the next product that"},{"speaker":"Susan Leonardson","startTime":1610.5900000000001,"endTime":1613.38,"body":"they're offering you like okay,"},{"speaker":"Susan Leonardson","startTime":1613.38,"endTime":1616.5900000000001,"body":"well we need jelly too. Do you"},{"speaker":"Susan Leonardson","startTime":1613.38,"endTime":1616.5900000000001,"body":"want to take this jelly? But"},{"speaker":"Susan Leonardson","startTime":1616.5900000000001,"endTime":1621.7800000000002,"body":"yes, I need the jelly too. And"},{"speaker":"Susan Leonardson","startTime":1616.5900000000001,"endTime":1621.7800000000002,"body":"then the genius of a funnel"},{"speaker":"Susan Leonardson","startTime":1621.7800000000002,"endTime":1623.67,"body":"because now we have everything"},{"speaker":"Susan Leonardson","startTime":1621.7800000000002,"endTime":1623.67,"body":"that we need for the sandwich,"},{"speaker":"Susan Leonardson","startTime":1623.67,"endTime":1627.33,"body":"right? But the genius of a"},{"speaker":"Susan Leonardson","startTime":1623.67,"endTime":1627.33,"body":"funnel is that sometimes your"},{"speaker":"Susan Leonardson","startTime":1627.33,"endTime":1630.6599999999999,"body":"customers don't know what the"},{"speaker":"Susan Leonardson","startTime":1627.33,"endTime":1630.6599999999999,"body":"next thing is that they need."},{"speaker":"Susan Leonardson","startTime":1631.2600000000002,"endTime":1635.4299999999998,"body":"Sometimes you know what they"},{"speaker":"Susan Leonardson","startTime":1631.2600000000002,"endTime":1635.4299999999998,"body":"need before it They do. And so"},{"speaker":"Susan Leonardson","startTime":1635.4299999999998,"endTime":1640.5300000000002,"body":"you can convey that in your"},{"speaker":"Susan Leonardson","startTime":1635.4299999999998,"endTime":1640.5300000000002,"body":"sales messaging, and help them"},{"speaker":"Susan Leonardson","startTime":1640.5300000000002,"endTime":1644.4299999999998,"body":"understand like, okay, I just"},{"speaker":"Susan Leonardson","startTime":1640.5300000000002,"endTime":1644.4299999999998,"body":"solved this problem for you. But"},{"speaker":"Susan Leonardson","startTime":1644.46,"endTime":1647.88,"body":"you don't even know yet, you're"},{"speaker":"Susan Leonardson","startTime":1644.46,"endTime":1647.88,"body":"going to have this next problem"},{"speaker":"Susan Leonardson","startTime":1647.9099999999999,"endTime":1651.2399999999998,"body":"that you're going to need salt"},{"speaker":"Susan Leonardson","startTime":1647.9099999999999,"endTime":1651.2399999999998,"body":"also. So like back to our store"},{"speaker":"Susan Leonardson","startTime":1651.2399999999998,"endTime":1654.0,"body":"analogy, we've got all the"},{"speaker":"Susan Leonardson","startTime":1651.2399999999998,"endTime":1654.0,"body":"ingredients for our sandwich,"},{"speaker":"Susan Leonardson","startTime":1654.0300000000002,"endTime":1658.56,"body":"but then that shopper helps you"},{"speaker":"Susan Leonardson","startTime":1654.0300000000002,"endTime":1658.56,"body":"to realize like, oh, peanut"},{"speaker":"Susan Leonardson","startTime":1658.56,"endTime":1660.9,"body":"butter and jelly sandwiches,"},{"speaker":"Susan Leonardson","startTime":1658.56,"endTime":1660.9,"body":"okay, well, I also like maybe I"},{"speaker":"Susan Leonardson","startTime":1660.9,"endTime":1664.9499999999998,"body":"need a knife to go and make"},{"speaker":"Susan Leonardson","startTime":1660.9,"endTime":1664.9499999999998,"body":"that. So do you need a knife to"},{"speaker":"Susan Leonardson","startTime":1664.9499999999998,"endTime":1668.88,"body":"go and actually implement making"},{"speaker":"Susan Leonardson","startTime":1664.9499999999998,"endTime":1668.88,"body":"the sandwich. And then it's, the"},{"speaker":"Susan Leonardson","startTime":1668.88,"endTime":1670.71,"body":"next thing could be like, you"},{"speaker":"Susan Leonardson","startTime":1668.88,"endTime":1670.71,"body":"know what you're gonna need some"},{"speaker":"Susan Leonardson","startTime":1670.71,"endTime":1673.4699999999998,"body":"napkins, you know, those are"},{"speaker":"Susan Leonardson","startTime":1670.71,"endTime":1673.4699999999998,"body":"messy, you might need some"},{"speaker":"Susan Leonardson","startTime":1673.4699999999998,"endTime":1676.65,"body":"napkins to clean up after. So"},{"speaker":"Susan Leonardson","startTime":1673.4699999999998,"endTime":1676.65,"body":"you can kind of see like a"},{"speaker":"Susan Leonardson","startTime":1676.65,"endTime":1680.04,"body":"funnel is like someone a"},{"speaker":"Susan Leonardson","startTime":1676.65,"endTime":1680.04,"body":"personal shopper, like basically"},{"speaker":"Susan Leonardson","startTime":1680.1,"endTime":1685.1999999999998,"body":"taking the your customer, your"},{"speaker":"Susan Leonardson","startTime":1680.1,"endTime":1685.1999999999998,"body":"prospect or your lead, and"},{"speaker":"Susan Leonardson","startTime":1685.23,"endTime":1688.83,"body":"guiding them through the sales"},{"speaker":"Susan Leonardson","startTime":1685.23,"endTime":1688.83,"body":"process, taking them by the"},{"speaker":"Susan Leonardson","startTime":1688.83,"endTime":1692.9099999999999,"body":"hand, only giving them the"},{"speaker":"Susan Leonardson","startTime":1688.83,"endTime":1692.9099999999999,"body":"options that they need in that"},{"speaker":"Susan Leonardson","startTime":1692.9099999999999,"endTime":1697.2600000000002,"body":"moment. And once they have"},{"speaker":"Susan Leonardson","startTime":1692.9099999999999,"endTime":1697.2600000000002,"body":"decided to take those options"},{"speaker":"Susan Leonardson","startTime":1697.2600000000002,"endTime":1702.0900000000001,"body":"and move forward, presenting the"},{"speaker":"Susan Leonardson","startTime":1697.2600000000002,"endTime":1702.0900000000001,"body":"next problems that they don't"},{"speaker":"Susan Leonardson","startTime":1702.0900000000001,"endTime":1704.1599999999999,"body":"even know that they're going to"},{"speaker":"Susan Leonardson","startTime":1702.0900000000001,"endTime":1704.1599999999999,"body":"have, but they are going to have"},{"speaker":"Susan Leonardson","startTime":1704.1599999999999,"endTime":1708.0300000000002,"body":"and you are there to help solve"},{"speaker":"Susan Leonardson","startTime":1704.1599999999999,"endTime":1708.0300000000002,"body":"those problems, too. So that's"},{"speaker":"Susan Leonardson","startTime":1708.15,"endTime":1710.2800000000002,"body":"kind of in a nutshell."},{"speaker":"Susan Leonardson","startTime":1708.15,"endTime":1710.2800000000002,"body":"Hopefully, that was"},{"speaker":"Susan Leonardson","startTime":1710.3400000000001,"endTime":1713.6999999999998,"body":"understandable. That's what a"},{"speaker":"Susan Leonardson","startTime":1710.3400000000001,"endTime":1713.6999999999998,"body":"funnel is."},{"speaker":"Krystal Proffitt","startTime":1715.6799999999998,"endTime":1718.8000000000002,"body":"I love it. I'm"},{"speaker":"Krystal Proffitt","startTime":1715.6799999999998,"endTime":1718.8000000000002,"body":"just sitting here like, tell me"},{"speaker":"Krystal Proffitt","startTime":1718.8000000000002,"endTime":1721.71,"body":"more. Because first of all, I"},{"speaker":"Krystal Proffitt","startTime":1718.8000000000002,"endTime":1721.71,"body":"love going to the grocery store."},{"speaker":"Krystal Proffitt","startTime":1721.71,"endTime":1725.1,"body":"And I have not been in a grocery"},{"speaker":"Krystal Proffitt","startTime":1721.71,"endTime":1725.1,"body":"store and like, but like twice"},{"speaker":"Krystal Proffitt","startTime":1725.1,"endTime":1728.5500000000002,"body":"this whole year, which is so bad"},{"speaker":"Krystal Proffitt","startTime":1725.1,"endTime":1728.5500000000002,"body":"because of everything. But I'm"},{"speaker":"Krystal Proffitt","startTime":1728.5500000000002,"endTime":1731.6999999999998,"body":"like, I it's the perfect"},{"speaker":"Krystal Proffitt","startTime":1728.5500000000002,"endTime":1731.6999999999998,"body":"analogy, because it's so true,"},{"speaker":"Krystal Proffitt","startTime":1731.6999999999998,"endTime":1736.5,"body":"like people assume especially"},{"speaker":"Krystal Proffitt","startTime":1731.6999999999998,"endTime":1736.5,"body":"like I will use my like what I"},{"speaker":"Krystal Proffitt","startTime":1736.5,"endTime":1740.6399999999999,"body":"do with podcasting, they will"},{"speaker":"Krystal Proffitt","startTime":1736.5,"endTime":1740.6399999999999,"body":"assume that oh, well, equipment"},{"speaker":"Krystal Proffitt","startTime":1740.6399999999999,"endTime":1743.4899999999998,"body":"is going to be my biggest issue,"},{"speaker":"Krystal Proffitt","startTime":1740.6399999999999,"endTime":1743.4899999999998,"body":"it's going to be my biggest"},{"speaker":"Krystal Proffitt","startTime":1743.4899999999998,"endTime":1746.73,"body":"challenge. And I'm like, hold"},{"speaker":"Krystal Proffitt","startTime":1743.4899999999998,"endTime":1746.73,"body":"up, wait a minute, I know now"},{"speaker":"Krystal Proffitt","startTime":1746.73,"endTime":1749.58,"body":"already know that. Yeah, your"},{"speaker":"Krystal Proffitt","startTime":1746.73,"endTime":1749.58,"body":"biggest challenge is actually"},{"speaker":"Krystal Proffitt","startTime":1749.58,"endTime":1753.5700000000002,"body":"going to be content and"},{"speaker":"Krystal Proffitt","startTime":1749.58,"endTime":1753.5700000000002,"body":"understanding your listener and"},{"speaker":"Krystal Proffitt","startTime":1753.5700000000002,"endTime":1756.81,"body":"who you're talking to. And like,"},{"speaker":"Krystal Proffitt","startTime":1753.5700000000002,"endTime":1756.81,"body":"so it's almost like this, like"},{"speaker":"Krystal Proffitt","startTime":1756.81,"endTime":1760.71,"body":"Trojan horse approach, you know,"},{"speaker":"Krystal Proffitt","startTime":1756.81,"endTime":1760.71,"body":"it's like, people assume, and"},{"speaker":"Krystal Proffitt","startTime":1760.71,"endTime":1763.35,"body":"maybe that's like, what is at"},{"speaker":"Krystal Proffitt","startTime":1760.71,"endTime":1763.35,"body":"the top of your funnel, whether"},{"speaker":"Krystal Proffitt","startTime":1763.35,"endTime":1766.1999999999998,"body":"it's your podcast, or your"},{"speaker":"Krystal Proffitt","startTime":1763.35,"endTime":1766.1999999999998,"body":"freebie or whatever it may be"},{"speaker":"Krystal Proffitt","startTime":1766.1999999999998,"endTime":1770.46,"body":"what you share on social media"},{"speaker":"Krystal Proffitt","startTime":1766.1999999999998,"endTime":1770.46,"body":"is like, this is your initial"},{"speaker":"Krystal Proffitt","startTime":1770.46,"endTime":1773.7600000000002,"body":"problem, what's what you can see"},{"speaker":"Krystal Proffitt","startTime":1770.46,"endTime":1773.7600000000002,"body":"on the surface. And then it's"},{"speaker":"Krystal Proffitt","startTime":1773.7600000000002,"endTime":1776.37,"body":"like the iceberg approach, you"},{"speaker":"Krystal Proffitt","startTime":1773.7600000000002,"endTime":1776.37,"body":"know, it's like, here's actually"},{"speaker":"Krystal Proffitt","startTime":1776.4,"endTime":1779.9699999999998,"body":"all the issues you're going to"},{"speaker":"Krystal Proffitt","startTime":1776.4,"endTime":1779.9699999999998,"body":"have on this journey. But let's"},{"speaker":"Krystal Proffitt","startTime":1779.9699999999998,"endTime":1783.06,"body":"walk through this. So I love I'm"},{"speaker":"Krystal Proffitt","startTime":1779.9699999999998,"endTime":1783.06,"body":"such an analogy, metaphor"},{"speaker":"Krystal Proffitt","startTime":1783.06,"endTime":1786.75,"body":"person. So that that made sense"},{"speaker":"Krystal Proffitt","startTime":1783.06,"endTime":1786.75,"body":"to me. But um..."},{"speaker":"Susan Leonardson","startTime":1787.08,"endTime":1790.29,"body":"So before we"},{"speaker":"Susan Leonardson","startTime":1787.08,"endTime":1790.29,"body":"get to the exposure, just gonna"},{"speaker":"Susan Leonardson","startTime":1790.29,"endTime":1792.27,"body":"say for that exact scenario that"},{"speaker":"Susan Leonardson","startTime":1790.29,"endTime":1792.27,"body":"you're talking about your"},{"speaker":"Susan Leonardson","startTime":1792.27,"endTime":1795.42,"body":"situation of like, okay, people"},{"speaker":"Susan Leonardson","startTime":1792.27,"endTime":1795.42,"body":"are like, the first thing that"},{"speaker":"Susan Leonardson","startTime":1795.42,"endTime":1798.1799999999998,"body":"they think that they need is"},{"speaker":"Susan Leonardson","startTime":1795.42,"endTime":1798.1799999999998,"body":"like the equipment, so that"},{"speaker":"Susan Leonardson","startTime":1798.1799999999998,"endTime":1802.35,"body":"would be the perfect opportunity"},{"speaker":"Susan Leonardson","startTime":1798.1799999999998,"endTime":1802.35,"body":"to. So there's this the saying,"},{"speaker":"Susan Leonardson","startTime":1802.35,"endTime":1806.1599999999999,"body":"like, give them what they want,"},{"speaker":"Susan Leonardson","startTime":1802.35,"endTime":1806.1599999999999,"body":"or like, present to them what"},{"speaker":"Susan Leonardson","startTime":1806.1599999999999,"endTime":1808.98,"body":"they want, but then give them"},{"speaker":"Susan Leonardson","startTime":1806.1599999999999,"endTime":1808.98,"body":"what they need something like"},{"speaker":"Susan Leonardson","startTime":1808.98,"endTime":1812.58,"body":"that. I probably butchered that."},{"speaker":"Susan Leonardson","startTime":1808.98,"endTime":1812.58,"body":"But so what they wanting is"},{"speaker":"Susan Leonardson","startTime":1813.27,"endTime":1817.1100000000001,"body":"advice or like, tell me what"},{"speaker":"Susan Leonardson","startTime":1813.27,"endTime":1817.1100000000001,"body":"equipment I need to have a"},{"speaker":"Susan Leonardson","startTime":1817.1100000000001,"endTime":1820.0500000000002,"body":"really good podcast, that's not"},{"speaker":"Susan Leonardson","startTime":1817.1100000000001,"endTime":1820.0500000000002,"body":"what they need. So you can have"},{"speaker":"Susan Leonardson","startTime":1820.0500000000002,"endTime":1826.35,"body":"like, the free thing or"},{"speaker":"Susan Leonardson","startTime":1820.0500000000002,"endTime":1826.35,"body":"something of like, get like my"},{"speaker":"Susan Leonardson","startTime":1827.37,"endTime":1830.94,"body":"top three microphones to use for"},{"speaker":"Susan Leonardson","startTime":1827.37,"endTime":1830.94,"body":"your podcast, or, you know, like"},{"speaker":"Susan Leonardson","startTime":1830.94,"endTime":1833.37,"body":"you're creating a, you're"},{"speaker":"Susan Leonardson","startTime":1830.94,"endTime":1833.37,"body":"creating the thing that they"},{"speaker":"Susan Leonardson","startTime":1833.37,"endTime":1836.88,"body":"want. But then on the back end"},{"speaker":"Susan Leonardson","startTime":1833.37,"endTime":1836.88,"body":"of that you're like, Okay, now"},{"speaker":"Susan Leonardson","startTime":1836.88,"endTime":1841.08,"body":"I've told you what you're"},{"speaker":"Susan Leonardson","startTime":1836.88,"endTime":1841.08,"body":"wanting to find. But have you"},{"speaker":"Susan Leonardson","startTime":1841.08,"endTime":1843.48,"body":"even thought about what content"},{"speaker":"Susan Leonardson","startTime":1841.08,"endTime":1843.48,"body":"you're going to be putting on"},{"speaker":"Susan Leonardson","startTime":1843.48,"endTime":1846.27,"body":"your podcast, like, buy this"},{"speaker":"Susan Leonardson","startTime":1843.48,"endTime":1846.27,"body":"thing that I have, that's going"},{"speaker":"Susan Leonardson","startTime":1846.27,"endTime":1849.4499999999998,"body":"to help you figure that out? So"},{"speaker":"Susan Leonardson","startTime":1846.27,"endTime":1849.4499999999998,"body":"and kind of see how you Yeah,"},{"speaker":"Susan Leonardson","startTime":1849.4499999999998,"endTime":1853.71,"body":"you present what they want, but"},{"speaker":"Susan Leonardson","startTime":1849.4499999999998,"endTime":1853.71,"body":"then be there to, to provide for"},{"speaker":"Susan Leonardson","startTime":1853.71,"endTime":1856.5300000000002,"body":"those needs that they don't even"},{"speaker":"Susan Leonardson","startTime":1853.71,"endTime":1856.5300000000002,"body":"realize that they have."},{"speaker":"Krystal Proffitt","startTime":1857.1,"endTime":1859.5300000000002,"body":"Yeah, that's"},{"speaker":"Krystal Proffitt","startTime":1857.1,"endTime":1859.5300000000002,"body":"so good. It's It's so smart. And"},{"speaker":"Krystal Proffitt","startTime":1859.5300000000002,"endTime":1862.4699999999998,"body":"I love looking at it like a"},{"speaker":"Krystal Proffitt","startTime":1859.5300000000002,"endTime":1862.4699999999998,"body":"journey. You know, it's not"},{"speaker":"Krystal Proffitt","startTime":1862.4699999999998,"endTime":1866.67,"body":"just, you know, your customer,"},{"speaker":"Krystal Proffitt","startTime":1862.4699999999998,"endTime":1866.67,"body":"let's buy this thing. Let's have"},{"speaker":"Krystal Proffitt","startTime":1866.67,"endTime":1869.7600000000002,"body":"a transaction. And then we're"},{"speaker":"Krystal Proffitt","startTime":1866.67,"endTime":1869.7600000000002,"body":"done with it's like, no, how can"},{"speaker":"Krystal Proffitt","startTime":1869.7600000000002,"endTime":1872.5500000000002,"body":"you bring somebody into your"},{"speaker":"Krystal Proffitt","startTime":1869.7600000000002,"endTime":1872.5500000000002,"body":"world, so you take them on a"},{"speaker":"Krystal Proffitt","startTime":1872.5500000000002,"endTime":1876.42,"body":"journey with you. And I mean,"},{"speaker":"Krystal Proffitt","startTime":1872.5500000000002,"endTime":1876.42,"body":"you all you have the potential"},{"speaker":"Krystal Proffitt","startTime":1876.42,"endTime":1879.4499999999998,"body":"to have customers for life or"},{"speaker":"Krystal Proffitt","startTime":1876.42,"endTime":1879.4499999999998,"body":"like you said, you know, you"},{"speaker":"Krystal Proffitt","startTime":1879.4499999999998,"endTime":1882.2399999999998,"body":"have a client that you've been"},{"speaker":"Krystal Proffitt","startTime":1879.4499999999998,"endTime":1882.2399999999998,"body":"working with for a long time"},{"speaker":"Krystal Proffitt","startTime":1882.2399999999998,"endTime":1885.6,"body":"now. And that's what I think is"},{"speaker":"Krystal Proffitt","startTime":1882.2399999999998,"endTime":1885.6,"body":"the beauty of having an online"},{"speaker":"Krystal Proffitt","startTime":1885.6,"endTime":1889.9499999999998,"body":"business and being able to come"},{"speaker":"Krystal Proffitt","startTime":1885.6,"endTime":1889.9499999999998,"body":"up with different offers over"},{"speaker":"Krystal Proffitt","startTime":1889.98,"endTime":1893.6399999999999,"body":"the course of your business and"},{"speaker":"Krystal Proffitt","startTime":1889.98,"endTime":1893.6399999999999,"body":"not just have one thing and"},{"speaker":"Krystal Proffitt","startTime":1893.6399999999999,"endTime":1896.67,"body":"you're like, Oh, I'm just this"},{"speaker":"Krystal Proffitt","startTime":1893.6399999999999,"endTime":1896.67,"body":"one stop shop. Like that's what"},{"speaker":"Krystal Proffitt","startTime":1896.67,"endTime":1899.52,"body":"targets for, right? That's a"},{"speaker":"Krystal Proffitt","startTime":1896.67,"endTime":1899.52,"body":"Walmart for that's what Amazon's"},{"speaker":"Krystal Proffitt","startTime":1899.52,"endTime":1903.4499999999998,"body":"for, like, we want you to create"},{"speaker":"Krystal Proffitt","startTime":1899.52,"endTime":1903.4499999999998,"body":"businesses that can take your"},{"speaker":"Krystal Proffitt","startTime":1903.4499999999998,"endTime":1906.63,"body":"people on a journey that helps"},{"speaker":"Krystal Proffitt","startTime":1903.4499999999998,"endTime":1906.63,"body":"them have that transformation"},{"speaker":"Krystal Proffitt","startTime":1906.7800000000002,"endTime":1910.4099999999999,"body":"that everybody's looking for."},{"speaker":"Krystal Proffitt","startTime":1906.7800000000002,"endTime":1910.4099999999999,"body":"And I just I love that so much."},{"speaker":"Krystal Proffitt","startTime":1910.44,"endTime":1915.5100000000002,"body":"I love the journey metaphor as"},{"speaker":"Krystal Proffitt","startTime":1910.44,"endTime":1915.5100000000002,"body":"well. Yes. But so my my question"},{"speaker":"Krystal Proffitt","startTime":1915.5100000000002,"endTime":1919.1399999999999,"body":"would be, um, because I know we"},{"speaker":"Krystal Proffitt","startTime":1915.5100000000002,"endTime":1919.1399999999999,"body":"kind of talked about websites"},{"speaker":"Krystal Proffitt","startTime":1919.1399999999999,"endTime":1922.1399999999999,"body":"and what the difference is"},{"speaker":"Krystal Proffitt","startTime":1919.1399999999999,"endTime":1922.1399999999999,"body":"between a funnel page and a web"},{"speaker":"Krystal Proffitt","startTime":1922.1399999999999,"endTime":1925.9499999999998,"body":"and I love that so much because"},{"speaker":"Krystal Proffitt","startTime":1922.1399999999999,"endTime":1925.9499999999998,"body":"there's, I have landed on many"},{"speaker":"Krystal Proffitt","startTime":1926.4,"endTime":1930.4499999999998,"body":"funnels gone wrong. We'll call"},{"speaker":"Krystal Proffitt","startTime":1926.4,"endTime":1930.4499999999998,"body":"them that. Gone Wrong. Where"},{"speaker":"Krystal Proffitt","startTime":1930.4499999999998,"endTime":1933.0300000000002,"body":"you're right. Like there's,"},{"speaker":"Krystal Proffitt","startTime":1930.4499999999998,"endTime":1933.0300000000002,"body":"there's a whole navigation and"},{"speaker":"Krystal Proffitt","startTime":1933.0300000000002,"endTime":1935.25,"body":"I'm like, Oh well, I don't have"},{"speaker":"Krystal Proffitt","startTime":1933.0300000000002,"endTime":1935.25,"body":"to Do this. So I can just go"},{"speaker":"Krystal Proffitt","startTime":1935.25,"endTime":1938.4899999999998,"body":"over here and actually find what"},{"speaker":"Krystal Proffitt","startTime":1935.25,"endTime":1938.4899999999998,"body":"I'm looking for. But for someone"},{"speaker":"Krystal Proffitt","startTime":1938.4899999999998,"endTime":1942.63,"body":"that's listening, and they're"},{"speaker":"Krystal Proffitt","startTime":1938.4899999999998,"endTime":1942.63,"body":"like, well, so do I have to have"},{"speaker":"Krystal Proffitt","startTime":1942.63,"endTime":1947.37,"body":"a full blown website to set up a"},{"speaker":"Krystal Proffitt","startTime":1942.63,"endTime":1947.37,"body":"funnel? Or can I just use"},{"speaker":"Krystal Proffitt","startTime":1947.37,"endTime":1951.3000000000002,"body":"because I always tell our"},{"speaker":"Krystal Proffitt","startTime":1947.37,"endTime":1951.3000000000002,"body":"listeners that they can go, if"},{"speaker":"Krystal Proffitt","startTime":1951.3000000000002,"endTime":1954.96,"body":"they go with buzzsprout as their"},{"speaker":"Krystal Proffitt","startTime":1951.3000000000002,"endTime":1954.96,"body":"hosting provider, they actually"},{"speaker":"Krystal Proffitt","startTime":1954.96,"endTime":1959.67,"body":"provide a website. So would they"},{"speaker":"Krystal Proffitt","startTime":1954.96,"endTime":1959.67,"body":"have to have something totally"},{"speaker":"Krystal Proffitt","startTime":1959.67,"endTime":1962.0100000000002,"body":"separate if they wanted to set"},{"speaker":"Krystal Proffitt","startTime":1959.67,"endTime":1962.0100000000002,"body":"up a funnel."},{"speaker":"Susan Leonardson","startTime":1962.6,"endTime":1965.1730000000002,"body":"So there are"},{"speaker":"Susan Leonardson","startTime":1962.6,"endTime":1965.1730000000002,"body":"definitely platforms that are"},{"speaker":"Susan Leonardson","startTime":1965.234,"endTime":1968.848,"body":"made for creating funnels. My"},{"speaker":"Susan Leonardson","startTime":1965.234,"endTime":1968.848,"body":"favorite and the one I always"},{"speaker":"Susan Leonardson","startTime":1968.9099999999999,"endTime":1972.4630000000002,"body":"use them with my clients is"},{"speaker":"Susan Leonardson","startTime":1968.9099999999999,"endTime":1972.4630000000002,"body":"Click Funnels, there's so many"},{"speaker":"Susan Leonardson","startTime":1972.524,"endTime":1976.0770000000002,"body":"out there, though, that one I"},{"speaker":"Susan Leonardson","startTime":1972.524,"endTime":1976.0770000000002,"body":"just love because it's, it's"},{"speaker":"Susan Leonardson","startTime":1976.1390000000001,"endTime":1980.121,"body":"easy for my mind to use. Um, but"},{"speaker":"Susan Leonardson","startTime":1976.1390000000001,"endTime":1980.121,"body":"you don't have to have a website"},{"speaker":"Susan Leonardson","startTime":1980.1819999999998,"endTime":1984.042,"body":"for your podcast to I guess it"},{"speaker":"Susan Leonardson","startTime":1980.1819999999998,"endTime":1984.042,"body":"depends on what your purpose is,"},{"speaker":"Susan Leonardson","startTime":1984.103,"endTime":1987.9630000000002,"body":"what you're, where you're trying"},{"speaker":"Susan Leonardson","startTime":1984.103,"endTime":1987.9630000000002,"body":"to direct people to. So I, I'm"},{"speaker":"Susan Leonardson","startTime":1988.024,"endTime":1991.5770000000002,"body":"assuming that everyone that's"},{"speaker":"Susan Leonardson","startTime":1988.024,"endTime":1991.5770000000002,"body":"got a podcast listening, you"},{"speaker":"Susan Leonardson","startTime":1991.638,"endTime":1995.13,"body":"have some sort of call to"},{"speaker":"Susan Leonardson","startTime":1991.638,"endTime":1995.13,"body":"action, something at the end of"},{"speaker":"Susan Leonardson","startTime":1995.192,"endTime":1998.745,"body":"your episodes that you are"},{"speaker":"Susan Leonardson","startTime":1995.192,"endTime":1998.745,"body":"leading and directing people to"},{"speaker":"Susan Leonardson","startTime":1998.806,"endTime":2002.237,"body":"So actually, in this situation,"},{"speaker":"Susan Leonardson","startTime":1998.806,"endTime":2002.237,"body":"your podcast is the very"},{"speaker":"Susan Leonardson","startTime":2002.2980000000002,"endTime":2005.9740000000002,"body":"beginning of your funnel. Not"},{"speaker":"Susan Leonardson","startTime":2002.2980000000002,"endTime":2005.9740000000002,"body":"just where you are bringing in"},{"speaker":"Susan Leonardson","startTime":2006.0349999999999,"endTime":2009.895,"body":"the mass amount of people, you"},{"speaker":"Susan Leonardson","startTime":2006.0349999999999,"endTime":2009.895,"body":"know, the larger part of your of"},{"speaker":"Susan Leonardson","startTime":2009.9560000000001,"endTime":2013.571,"body":"your funnel, and some of them"},{"speaker":"Susan Leonardson","startTime":2009.9560000000001,"endTime":2013.571,"body":"are going to take that action"},{"speaker":"Susan Leonardson","startTime":2013.632,"endTime":2017.4920000000002,"body":"now with you if your action is"},{"speaker":"Susan Leonardson","startTime":2013.632,"endTime":2017.4920000000002,"body":"sending them to a website. For a"},{"speaker":"Susan Leonardson","startTime":2017.5529999999999,"endTime":2021.167,"body":"lot of those people, that's"},{"speaker":"Susan Leonardson","startTime":2017.5529999999999,"endTime":2021.167,"body":"where it's going to end because"},{"speaker":"Susan Leonardson","startTime":2021.2289999999998,"endTime":2024.966,"body":"you're sent them to a website"},{"speaker":"Susan Leonardson","startTime":2021.2289999999998,"endTime":2024.966,"body":"and you they aren't really sure"},{"speaker":"Susan Leonardson","startTime":2025.027,"endTime":2028.58,"body":"what the next step is going to"},{"speaker":"Susan Leonardson","startTime":2025.027,"endTime":2028.58,"body":"be, you know, where there's"},{"speaker":"Susan Leonardson","startTime":2028.641,"endTime":2032.5010000000002,"body":"confusion, people aren't going"},{"speaker":"Susan Leonardson","startTime":2028.641,"endTime":2032.5010000000002,"body":"to take action. And so if you're"},{"speaker":"Susan Leonardson","startTime":2032.562,"endTime":2036.4830000000002,"body":"sending them to somewhere where"},{"speaker":"Susan Leonardson","startTime":2032.562,"endTime":2036.4830000000002,"body":"there's multiple things for them"},{"speaker":"Susan Leonardson","startTime":2036.5439999999999,"endTime":2039.9140000000002,"body":"to look at multiple things for"},{"speaker":"Susan Leonardson","startTime":2036.5439999999999,"endTime":2039.9140000000002,"body":"them to do, oh, should I"},{"speaker":"Susan Leonardson","startTime":2039.975,"endTime":2043.835,"body":"download her freebie? Should I"},{"speaker":"Susan Leonardson","startTime":2039.975,"endTime":2043.835,"body":"get on a call with her, should I"},{"speaker":"Susan Leonardson","startTime":2043.8960000000002,"endTime":2047.6329999999998,"body":"go follow her on Facebook for a"},{"speaker":"Susan Leonardson","startTime":2043.8960000000002,"endTime":2047.6329999999998,"body":"little while, before I decide"},{"speaker":"Susan Leonardson","startTime":2047.694,"endTime":2051.064,"body":"what I'm going to do. Like, if"},{"speaker":"Susan Leonardson","startTime":2047.694,"endTime":2051.064,"body":"you're offering too many"},{"speaker":"Susan Leonardson","startTime":2051.125,"endTime":2054.74,"body":"different things, then most"},{"speaker":"Susan Leonardson","startTime":2051.125,"endTime":2054.74,"body":"people are going to just take a"},{"speaker":"Susan Leonardson","startTime":2054.801,"endTime":2058.354,"body":"look at it and leave unless you"},{"speaker":"Susan Leonardson","startTime":2054.801,"endTime":2058.354,"body":"know, there's always those"},{"speaker":"Susan Leonardson","startTime":2058.416,"endTime":2062.336,"body":"people that are like, you know,"},{"speaker":"Susan Leonardson","startTime":2058.416,"endTime":2062.336,"body":"our fans, and they're just going"},{"speaker":"Susan Leonardson","startTime":2062.398,"endTime":2065.951,"body":"to go and do all of the things."},{"speaker":"Susan Leonardson","startTime":2062.398,"endTime":2065.951,"body":"But you'd have much better"},{"speaker":"Susan Leonardson","startTime":2066.012,"endTime":2069.504,"body":"numbers, much higher success"},{"speaker":"Susan Leonardson","startTime":2066.012,"endTime":2069.504,"body":"rate of getting people to do"},{"speaker":"Susan Leonardson","startTime":2069.565,"endTime":2073.425,"body":"what you're wanting them to do."},{"speaker":"Susan Leonardson","startTime":2069.565,"endTime":2073.425,"body":"If instead, that call to action"},{"speaker":"Susan Leonardson","startTime":2073.486,"endTime":2076.917,"body":"was like sending that and I'm"},{"speaker":"Susan Leonardson","startTime":2073.486,"endTime":2076.917,"body":"sure if you've interviewed"},{"speaker":"Susan Leonardson","startTime":2076.978,"endTime":2080.654,"body":"people on podcasts, and you"},{"speaker":"Susan Leonardson","startTime":2076.978,"endTime":2080.654,"body":"know, most most people have like"},{"speaker":"Susan Leonardson","startTime":2080.715,"endTime":2083.901,"body":"something free to give your"},{"speaker":"Susan Leonardson","startTime":2080.715,"endTime":2083.901,"body":"audience or some sort of"},{"speaker":"Susan Leonardson","startTime":2083.962,"endTime":2087.638,"body":"resource that's like, that's"},{"speaker":"Susan Leonardson","startTime":2083.962,"endTime":2087.638,"body":"part of their funnel, it should"},{"speaker":"Susan Leonardson","startTime":2087.699,"endTime":2091.498,"body":"be on a landing page where the"},{"speaker":"Susan Leonardson","startTime":2087.699,"endTime":2091.498,"body":"only action that they're taking"},{"speaker":"Susan Leonardson","startTime":2091.559,"endTime":2095.235,"body":"is for that one thing. And if"},{"speaker":"Susan Leonardson","startTime":2091.559,"endTime":2095.235,"body":"that means you're just getting"},{"speaker":"Susan Leonardson","startTime":2095.296,"endTime":2099.217,"body":"their email address in exchange"},{"speaker":"Susan Leonardson","startTime":2095.296,"endTime":2099.217,"body":"for that. So you can be building"},{"speaker":"Susan Leonardson","startTime":2099.278,"endTime":2103.138,"body":"your audience building your list"},{"speaker":"Susan Leonardson","startTime":2099.278,"endTime":2103.138,"body":"and community, that's a pretty"},{"speaker":"Susan Leonardson","startTime":2103.199,"endTime":2106.997,"body":"good transaction for just going"},{"speaker":"Susan Leonardson","startTime":2103.199,"endTime":2106.997,"body":"in. And and you know, doing an"},{"speaker":"Susan Leonardson","startTime":2107.059,"endTime":2110.551,"body":"interview, or whatever, you"},{"speaker":"Susan Leonardson","startTime":2107.059,"endTime":2110.551,"body":"know, whatever you you're you"},{"speaker":"Susan Leonardson","startTime":2110.612,"endTime":2114.533,"body":"might take, or someone listening"},{"speaker":"Susan Leonardson","startTime":2110.612,"endTime":2114.533,"body":"into your episode, and you have"},{"speaker":"Susan Leonardson","startTime":2114.594,"endTime":2118.515,"body":"your call to action at the end."},{"speaker":"Susan Leonardson","startTime":2114.594,"endTime":2118.515,"body":"And, you know, listen turns into"},{"speaker":"Susan Leonardson","startTime":2118.576,"endTime":2122.252,"body":"a new person in your community."},{"speaker":"Susan Leonardson","startTime":2118.576,"endTime":2122.252,"body":"So, so to back up and answer"},{"speaker":"Susan Leonardson","startTime":2122.313,"endTime":2126.05,"body":"your question, you don't have to"},{"speaker":"Susan Leonardson","startTime":2122.313,"endTime":2126.05,"body":"have a website to be selling"},{"speaker":"Susan Leonardson","startTime":2126.112,"endTime":2129.849,"body":"things to be building an email"},{"speaker":"Susan Leonardson","startTime":2126.112,"endTime":2129.849,"body":"list. A website definitely has"},{"speaker":"Susan Leonardson","startTime":2129.91,"endTime":2133.647,"body":"its place. And I even make them"},{"speaker":"Susan Leonardson","startTime":2129.91,"endTime":2133.647,"body":"for people. And we treat them"},{"speaker":"Susan Leonardson","startTime":2133.708,"endTime":2137.445,"body":"more as like I mentioned that"},{"speaker":"Susan Leonardson","startTime":2133.708,"endTime":2137.445,"body":"word hub earlier, we treat them"},{"speaker":"Susan Leonardson","startTime":2137.507,"endTime":2140.876,"body":"more like a central hub like,"},{"speaker":"Susan Leonardson","startTime":2137.507,"endTime":2140.876,"body":"okay, now I have a lot of"},{"speaker":"Susan Leonardson","startTime":2140.937,"endTime":2144.858,"body":"different offerings. And I have"},{"speaker":"Susan Leonardson","startTime":2140.937,"endTime":2144.858,"body":"people coming to me at different"},{"speaker":"Susan Leonardson","startTime":2144.92,"endTime":2148.657,"body":"points of their journey. And so"},{"speaker":"Susan Leonardson","startTime":2144.92,"endTime":2148.657,"body":"some people really, they just"},{"speaker":"Susan Leonardson","startTime":2148.718,"endTime":2152.332,"body":"want to buy my coaching service"},{"speaker":"Susan Leonardson","startTime":2148.718,"endTime":2152.332,"body":"without having to go get my"},{"speaker":"Susan Leonardson","startTime":2152.394,"endTime":2156.253,"body":"freebie and then like work their"},{"speaker":"Susan Leonardson","startTime":2152.394,"endTime":2156.253,"body":"way up to that like, you know,"},{"speaker":"Susan Leonardson","startTime":2156.315,"endTime":2160.174,"body":"so I'm talking as if the client"},{"speaker":"Susan Leonardson","startTime":2156.315,"endTime":2160.174,"body":"was saying this. So some people"},{"speaker":"Susan Leonardson","startTime":2160.235,"endTime":2163.85,"body":"just want those, those websites"},{"speaker":"Susan Leonardson","startTime":2160.235,"endTime":2163.85,"body":"to just list out all of the"},{"speaker":"Susan Leonardson","startTime":2163.911,"endTime":2167.771,"body":"things that they offer, put your"},{"speaker":"Susan Leonardson","startTime":2163.911,"endTime":2167.771,"body":"podcast on there, it's more of"},{"speaker":"Susan Leonardson","startTime":2167.832,"endTime":2171.385,"body":"like a profile of your things."},{"speaker":"Susan Leonardson","startTime":2167.832,"endTime":2171.385,"body":"And so there's definitely a"},{"speaker":"Susan Leonardson","startTime":2171.447,"endTime":2175.061,"body":"place for that. But if you're"},{"speaker":"Susan Leonardson","startTime":2171.447,"endTime":2175.061,"body":"actually trying to get people"},{"speaker":"Susan Leonardson","startTime":2175.122,"endTime":2178.186,"body":"like new leads into your"},{"speaker":"Susan Leonardson","startTime":2175.122,"endTime":2178.186,"body":"business and to take your"},{"speaker":"Susan Leonardson","startTime":2178.247,"endTime":2181.9230000000002,"body":"offers, then the funnel is the"},{"speaker":"Susan Leonardson","startTime":2178.247,"endTime":2181.9230000000002,"body":"way to go. Because, again, we"},{"speaker":"Susan Leonardson","startTime":2181.984,"endTime":2185.537,"body":"want to take their hand, we want"},{"speaker":"Susan Leonardson","startTime":2181.984,"endTime":2185.537,"body":"to offer them only what's"},{"speaker":"Susan Leonardson","startTime":2185.598,"endTime":2189.152,"body":"relevant to them at that point"},{"speaker":"Susan Leonardson","startTime":2185.598,"endTime":2189.152,"body":"in their journey. Does that"},{"speaker":"Susan Leonardson","startTime":2189.2129999999997,"endTime":2190.5,"body":"answer your question?"},{"speaker":"Krystal Proffitt","startTime":2190.5589999999997,"endTime":2192.671,"body":"Yes, it does."},{"speaker":"Krystal Proffitt","startTime":2190.5589999999997,"endTime":2192.671,"body":"And it actually it makes really"},{"speaker":"Krystal Proffitt","startTime":2192.718,"endTime":2195.487,"body":"a lot of sense. And my next"},{"speaker":"Krystal Proffitt","startTime":2192.718,"endTime":2195.487,"body":"question was going to be what's"},{"speaker":"Krystal Proffitt","startTime":2195.534,"endTime":2198.491,"body":"the number one decision someone"},{"speaker":"Krystal Proffitt","startTime":2195.534,"endTime":2198.491,"body":"needs to make? But I think that"},{"speaker":"Krystal Proffitt","startTime":2198.538,"endTime":2201.402,"body":"you just answer that. It's like,"},{"speaker":"Krystal Proffitt","startTime":2198.538,"endTime":2201.402,"body":"what is your call to action?"},{"speaker":"Krystal Proffitt","startTime":2201.448,"endTime":2204.406,"body":"What is the thing that you want"},{"speaker":"Krystal Proffitt","startTime":2201.448,"endTime":2204.406,"body":"them to do? Do you want them to"},{"speaker":"Krystal Proffitt","startTime":2204.453,"endTime":2207.1279999999997,"body":"get on your email list? Do you"},{"speaker":"Krystal Proffitt","startTime":2204.453,"endTime":2207.1279999999997,"body":"want them to buy something"},{"speaker":"Krystal Proffitt","startTime":2207.1749999999997,"endTime":2210.038,"body":"that's a lower ticket item to"},{"speaker":"Krystal Proffitt","startTime":2207.1749999999997,"endTime":2210.038,"body":"get them into your funnel? Like"},{"speaker":"Krystal Proffitt","startTime":2210.085,"endTime":2212.902,"body":"what is that decision that you"},{"speaker":"Krystal Proffitt","startTime":2210.085,"endTime":2212.902,"body":"need to make? And I feel like"},{"speaker":"Krystal Proffitt","startTime":2212.949,"endTime":2215.624,"body":"you Yeah, I think that's the"},{"speaker":"Krystal Proffitt","startTime":2212.949,"endTime":2215.624,"body":"first decision. I mean, am I"},{"speaker":"Krystal Proffitt","startTime":2215.671,"endTime":2216.939,"body":"incorrect in assuming that?"},{"speaker":"Susan Leonardson","startTime":2216.939,"endTime":2219.3489999999997,"body":"Yeah. And I"},{"speaker":"Susan Leonardson","startTime":2216.939,"endTime":2219.3489999999997,"body":"was just thinking I could give"},{"speaker":"Susan Leonardson","startTime":2219.406,"endTime":2222.7929999999997,"body":"some other examples too, cuz I'm"},{"speaker":"Susan Leonardson","startTime":2219.406,"endTime":2222.7929999999997,"body":"always a person that loves"},{"speaker":"Susan Leonardson","startTime":2222.85,"endTime":2226.466,"body":"examples. I always asking my my"},{"speaker":"Susan Leonardson","startTime":2222.85,"endTime":2226.466,"body":"people on my podcast, I'm like,"},{"speaker":"Susan Leonardson","startTime":2226.5229999999997,"endTime":2229.967,"body":"Okay, can you give me like real"},{"speaker":"Susan Leonardson","startTime":2226.5229999999997,"endTime":2229.967,"body":"life examples of what you're"},{"speaker":"Susan Leonardson","startTime":2230.024,"endTime":2233.353,"body":"talking about? They're so"},{"speaker":"Susan Leonardson","startTime":2230.024,"endTime":2233.353,"body":"helpful. So we just talked about"},{"speaker":"Susan Leonardson","startTime":2233.411,"endTime":2236.969,"body":"one of them of like, Okay, if"},{"speaker":"Susan Leonardson","startTime":2233.411,"endTime":2236.969,"body":"you're just trying to build your"},{"speaker":"Susan Leonardson","startTime":2237.027,"endTime":2240.528,"body":"email list, then a free thing in"},{"speaker":"Susan Leonardson","startTime":2237.027,"endTime":2240.528,"body":"exchange for email addresses"},{"speaker":"Susan Leonardson","startTime":2240.585,"endTime":2243.9139999999998,"body":"like perfect, just send them,"},{"speaker":"Susan Leonardson","startTime":2240.585,"endTime":2243.9139999999998,"body":"you know, as long as they're"},{"speaker":"Susan Leonardson","startTime":2243.971,"endTime":2247.4719999999998,"body":"wanting that free thing. But"},{"speaker":"Susan Leonardson","startTime":2243.971,"endTime":2247.4719999999998,"body":"let's say your call to action is"},{"speaker":"Susan Leonardson","startTime":2247.5299999999997,"endTime":2251.031,"body":"you really just are trying to"},{"speaker":"Susan Leonardson","startTime":2247.5299999999997,"endTime":2251.031,"body":"get on sales calls with people,"},{"speaker":"Susan Leonardson","startTime":2251.0879999999997,"endTime":2254.245,"body":"maybe that's your main"},{"speaker":"Susan Leonardson","startTime":2251.0879999999997,"endTime":2254.245,"body":"motivation, your main thing that"},{"speaker":"Susan Leonardson","startTime":2254.3019999999997,"endTime":2257.689,"body":"you need to be doing right now,"},{"speaker":"Susan Leonardson","startTime":2254.3019999999997,"endTime":2257.689,"body":"not necessarily building an"},{"speaker":"Susan Leonardson","startTime":2257.746,"endTime":2261.362,"body":"email list, but getting on sales"},{"speaker":"Susan Leonardson","startTime":2257.746,"endTime":2261.362,"body":"calls to sell your thing, your"},{"speaker":"Susan Leonardson","startTime":2261.419,"endTime":2264.978,"body":"coaching your course, whatever"},{"speaker":"Susan Leonardson","startTime":2261.419,"endTime":2264.978,"body":"it is. If that's the case, then"},{"speaker":"Susan Leonardson","startTime":2265.035,"endTime":2268.364,"body":"instead of sending them to a"},{"speaker":"Susan Leonardson","startTime":2265.035,"endTime":2268.364,"body":"free thing in exchange for an"},{"speaker":"Susan Leonardson","startTime":2268.422,"endTime":2271.808,"body":"email address, you could so I"},{"speaker":"Susan Leonardson","startTime":2268.422,"endTime":2271.808,"body":"have a funnel setup for mine."},{"speaker":"Susan Leonardson","startTime":2271.865,"endTime":2275.1369999999997,"body":"And you guys can totally go"},{"speaker":"Susan Leonardson","startTime":2271.865,"endTime":2275.1369999999997,"body":"check it out and see how it's"},{"speaker":"Susan Leonardson","startTime":2275.194,"endTime":2278.466,"body":"laid out. It's pro funnel"},{"speaker":"Susan Leonardson","startTime":2275.194,"endTime":2278.466,"body":"designs calm and it'll take you"},{"speaker":"Susan Leonardson","startTime":2278.5229999999997,"endTime":2281.967,"body":"right to this is where I send"},{"speaker":"Susan Leonardson","startTime":2278.5229999999997,"endTime":2281.967,"body":"people. So because that's what"},{"speaker":"Susan Leonardson","startTime":2282.024,"endTime":2285.583,"body":"my goal is, I want to be getting"},{"speaker":"Susan Leonardson","startTime":2282.024,"endTime":2285.583,"body":"on calls with people. So they"},{"speaker":"Susan Leonardson","startTime":2285.64,"endTime":2288.911,"body":"land on it. And I'm still asking"},{"speaker":"Susan Leonardson","startTime":2285.64,"endTime":2288.911,"body":"for their name and email"},{"speaker":"Susan Leonardson","startTime":2288.969,"endTime":2292.298,"body":"address. But it's an exchange"},{"speaker":"Susan Leonardson","startTime":2288.969,"endTime":2292.298,"body":"for training. And after that"},{"speaker":"Susan Leonardson","startTime":2292.355,"endTime":2296.028,"body":"training, I am inviting them to"},{"speaker":"Susan Leonardson","startTime":2292.355,"endTime":2296.028,"body":"book a call with me and I have a"},{"speaker":"Susan Leonardson","startTime":2296.086,"endTime":2299.243,"body":"whole application. So so here's"},{"speaker":"Susan Leonardson","startTime":2296.086,"endTime":2299.243,"body":"I'll lay it out. So you"},{"speaker":"Susan Leonardson","startTime":2299.2999999999997,"endTime":2302.801,"body":"understand the exact flow of the"},{"speaker":"Susan Leonardson","startTime":2299.2999999999997,"endTime":2302.801,"body":"funnel. So they wherever I'm"},{"speaker":"Susan Leonardson","startTime":2302.8579999999997,"endTime":2306.417,"body":"sending them from, it could be"},{"speaker":"Susan Leonardson","startTime":2302.8579999999997,"endTime":2306.417,"body":"my podcasts, it could be social"},{"speaker":"Susan Leonardson","startTime":2306.4739999999997,"endTime":2309.803,"body":"media posts, it could be an"},{"speaker":"Susan Leonardson","startTime":2306.4739999999997,"endTime":2309.803,"body":"email, it can be anything that"},{"speaker":"Susan Leonardson","startTime":2309.861,"endTime":2313.476,"body":"I'm sending them to this landing"},{"speaker":"Susan Leonardson","startTime":2309.861,"endTime":2313.476,"body":"page and the may land on it. I"},{"speaker":"Susan Leonardson","startTime":2313.534,"endTime":2316.863,"body":"teased them with a really,"},{"speaker":"Susan Leonardson","startTime":2313.534,"endTime":2316.863,"body":"really cool headline that says,"},{"speaker":"Susan Leonardson","startTime":2316.92,"endTime":2320.593,"body":"hey, you're going to learn this"},{"speaker":"Susan Leonardson","startTime":2316.92,"endTime":2320.593,"body":"stuff on the next page, you just"},{"speaker":"Susan Leonardson","startTime":2320.651,"endTime":2324.152,"body":"need to put your information in"},{"speaker":"Susan Leonardson","startTime":2320.651,"endTime":2324.152,"body":"and then you get access to it"},{"speaker":"Susan Leonardson","startTime":2324.209,"endTime":2327.768,"body":"totally free. So then they put"},{"speaker":"Susan Leonardson","startTime":2324.209,"endTime":2327.768,"body":"their information in, they land"},{"speaker":"Susan Leonardson","startTime":2327.825,"endTime":2331.498,"body":"on the next page, they watch my"},{"speaker":"Susan Leonardson","startTime":2327.825,"endTime":2331.498,"body":"training, it's super, it's like,"},{"speaker":"Susan Leonardson","startTime":2331.556,"endTime":2334.8269999999998,"body":"I don't know, 12 minutes or"},{"speaker":"Susan Leonardson","startTime":2331.556,"endTime":2334.8269999999998,"body":"something. It's pretty short."},{"speaker":"Susan Leonardson","startTime":2334.8849999999998,"endTime":2338.558,"body":"And in that training and giving"},{"speaker":"Susan Leonardson","startTime":2334.8849999999998,"endTime":2338.558,"body":"them some pretty good value, but"},{"speaker":"Susan Leonardson","startTime":2338.615,"endTime":2342.346,"body":"I'm not really teaching them how"},{"speaker":"Susan Leonardson","startTime":2338.615,"endTime":2342.346,"body":"to do anything, I'm kind of just"},{"speaker":"Susan Leonardson","startTime":2342.403,"endTime":2345.6169999999997,"body":"trying to help them understand"},{"speaker":"Susan Leonardson","startTime":2342.403,"endTime":2345.6169999999997,"body":"the problems that they're"},{"speaker":"Susan Leonardson","startTime":2345.6749999999997,"endTime":2349.1189999999997,"body":"facing, and that there's a way"},{"speaker":"Susan Leonardson","startTime":2345.6749999999997,"endTime":2349.1189999999997,"body":"through their problems, and I"},{"speaker":"Susan Leonardson","startTime":2349.176,"endTime":2352.562,"body":"can help them with it. So that"},{"speaker":"Susan Leonardson","startTime":2349.176,"endTime":2352.562,"body":"kind of Prime's people to be"},{"speaker":"Susan Leonardson","startTime":2352.62,"endTime":2356.2929999999997,"body":"like, Okay, well, I want to have"},{"speaker":"Susan Leonardson","startTime":2352.62,"endTime":2356.2929999999997,"body":"a conversation with with Susan,"},{"speaker":"Susan Leonardson","startTime":2356.35,"endTime":2360.0229999999997,"body":"because she seems to understand"},{"speaker":"Susan Leonardson","startTime":2356.35,"endTime":2360.0229999999997,"body":"what I'm going through right now"},{"speaker":"Susan Leonardson","startTime":2360.0809999999997,"endTime":2363.525,"body":"let's see what she can do. So on"},{"speaker":"Susan Leonardson","startTime":2360.0809999999997,"endTime":2363.525,"body":"that page, I invite them to"},{"speaker":"Susan Leonardson","startTime":2363.582,"endTime":2366.853,"body":"click on another button that"},{"speaker":"Susan Leonardson","startTime":2363.582,"endTime":2366.853,"body":"sends them to the next page,"},{"speaker":"Susan Leonardson","startTime":2366.911,"endTime":2369.895,"body":"we're actually at my calendly"},{"speaker":"Susan Leonardson","startTime":2366.911,"endTime":2369.895,"body":"embedded. So that's my"},{"speaker":"Susan Leonardson","startTime":2369.953,"endTime":2373.569,"body":"Scheduler. And they can book the"},{"speaker":"Susan Leonardson","startTime":2369.953,"endTime":2373.569,"body":"call right then in there, they"},{"speaker":"Susan Leonardson","startTime":2373.6259999999997,"endTime":2377.127,"body":"just have to choose the date and"},{"speaker":"Susan Leonardson","startTime":2373.6259999999997,"endTime":2377.127,"body":"time. And then after they've"},{"speaker":"Susan Leonardson","startTime":2377.185,"endTime":2380.571,"body":"booked that call, it actually"},{"speaker":"Susan Leonardson","startTime":2377.185,"endTime":2380.571,"body":"redirects to another page. So"},{"speaker":"Susan Leonardson","startTime":2380.6279999999997,"endTime":2384.072,"body":"you can see there's multiple"},{"speaker":"Susan Leonardson","startTime":2380.6279999999997,"endTime":2384.072,"body":"lots of pages do here. But it's"},{"speaker":"Susan Leonardson","startTime":2384.129,"endTime":2387.401,"body":"quick process. So then the next"},{"speaker":"Susan Leonardson","startTime":2384.129,"endTime":2387.401,"body":"page that they have is an"},{"speaker":"Susan Leonardson","startTime":2387.458,"endTime":2390.787,"body":"application. So I actually use"},{"speaker":"Susan Leonardson","startTime":2387.458,"endTime":2390.787,"body":"type form, I love type form"},{"speaker":"Susan Leonardson","startTime":2390.844,"endTime":2394.173,"body":"that's embedded right on the"},{"speaker":"Susan Leonardson","startTime":2390.844,"endTime":2394.173,"body":"page, where I'm asking them a"},{"speaker":"Susan Leonardson","startTime":2394.2309999999998,"endTime":2397.7889999999998,"body":"series of questions. So they're"},{"speaker":"Susan Leonardson","startTime":2394.2309999999998,"endTime":2397.7889999999998,"body":"actually applying to have this"},{"speaker":"Susan Leonardson","startTime":2397.8469999999998,"endTime":2401.348,"body":"call with me. They've already"},{"speaker":"Susan Leonardson","startTime":2397.8469999999998,"endTime":2401.348,"body":"booked it. But I have the power"},{"speaker":"Susan Leonardson","startTime":2401.4049999999997,"endTime":2404.6769999999997,"body":"being the business owner and you"},{"speaker":"Susan Leonardson","startTime":2401.4049999999997,"endTime":2404.6769999999997,"body":"know, the person that is"},{"speaker":"Susan Leonardson","startTime":2404.734,"endTime":2408.4069999999997,"body":"deciding who am I going to talk"},{"speaker":"Susan Leonardson","startTime":2404.734,"endTime":2408.4069999999997,"body":"to today, and who am I not going"},{"speaker":"Susan Leonardson","startTime":2408.4649999999997,"endTime":2411.908,"body":"to talk to today, if I go and I"},{"speaker":"Susan Leonardson","startTime":2408.4649999999997,"endTime":2411.908,"body":"look at these answers to the"},{"speaker":"Susan Leonardson","startTime":2411.966,"endTime":2415.352,"body":"questions and I decide this"},{"speaker":"Susan Leonardson","startTime":2411.966,"endTime":2415.352,"body":"person's really not a good fit."},{"speaker":"Susan Leonardson","startTime":2415.409,"endTime":2419.083,"body":"Or if they really didn't give me"},{"speaker":"Susan Leonardson","startTime":2415.409,"endTime":2419.083,"body":"enough detail on their business"},{"speaker":"Susan Leonardson","startTime":2419.14,"endTime":2422.526,"body":"for me to actually spend 45"},{"speaker":"Susan Leonardson","startTime":2419.14,"endTime":2422.526,"body":"minutes to an hour with them on"},{"speaker":"Susan Leonardson","startTime":2422.584,"endTime":2425.97,"body":"a call, I have the power to"},{"speaker":"Susan Leonardson","startTime":2422.584,"endTime":2425.97,"body":"cancel that call or ask them to"},{"speaker":"Susan Leonardson","startTime":2426.027,"endTime":2429.528,"body":"elaborate on some stuff. And so"},{"speaker":"Susan Leonardson","startTime":2426.027,"endTime":2429.528,"body":"that that helps me protect my"},{"speaker":"Susan Leonardson","startTime":2429.586,"endTime":2433.144,"body":"time, but also getting people on"},{"speaker":"Susan Leonardson","startTime":2429.586,"endTime":2433.144,"body":"to calls with me where I can,"},{"speaker":"Susan Leonardson","startTime":2433.2019999999998,"endTime":2436.473,"body":"they're already filtered,"},{"speaker":"Susan Leonardson","startTime":2433.2019999999998,"endTime":2436.473,"body":"they're already kind of vetted,"},{"speaker":"Susan Leonardson","startTime":2436.531,"endTime":2440.0319999999997,"body":"and I'm having their quality"},{"speaker":"Susan Leonardson","startTime":2436.531,"endTime":2440.0319999999997,"body":"leads because I'm having them go"},{"speaker":"Susan Leonardson","startTime":2440.089,"endTime":2443.533,"body":"through this process, someone"},{"speaker":"Susan Leonardson","startTime":2440.089,"endTime":2443.533,"body":"that's just kind of out there,"},{"speaker":"Susan Leonardson","startTime":2443.5899999999997,"endTime":2447.149,"body":"I'm like, I just kind of want to"},{"speaker":"Susan Leonardson","startTime":2443.5899999999997,"endTime":2447.149,"body":"pick your brain, you know, we"},{"speaker":"Susan Leonardson","startTime":2447.2059999999997,"endTime":2450.822,"body":"pick your brain type of people,"},{"speaker":"Susan Leonardson","startTime":2447.2059999999997,"endTime":2450.822,"body":"pick your brain and, and use up"},{"speaker":"Susan Leonardson","startTime":2450.879,"endTime":2454.6099999999997,"body":"some of your time and not really"},{"speaker":"Susan Leonardson","startTime":2450.879,"endTime":2454.6099999999997,"body":"intend on buying your service or"},{"speaker":"Susan Leonardson","startTime":2454.667,"endTime":2458.054,"body":"product at all. Someone like"},{"speaker":"Susan Leonardson","startTime":2454.667,"endTime":2458.054,"body":"that isn't going to go through"},{"speaker":"Susan Leonardson","startTime":2458.111,"endTime":2461.497,"body":"all these hoops, and get on a"},{"speaker":"Susan Leonardson","startTime":2458.111,"endTime":2461.497,"body":"call with you. Because during"},{"speaker":"Susan Leonardson","startTime":2461.555,"endTime":2464.941,"body":"that whole process, you're"},{"speaker":"Susan Leonardson","startTime":2461.555,"endTime":2464.941,"body":"funneling them, you're filtering"},{"speaker":"Susan Leonardson","startTime":2464.998,"endTime":2468.614,"body":"them down. So that by time they"},{"speaker":"Susan Leonardson","startTime":2464.998,"endTime":2468.614,"body":"get to that point where they're"},{"speaker":"Susan Leonardson","startTime":2468.672,"endTime":2471.9429999999998,"body":"actually talking to you are"},{"speaker":"Susan Leonardson","startTime":2468.672,"endTime":2471.9429999999998,"body":"actually buying your product,"},{"speaker":"Susan Leonardson","startTime":2472.0009999999997,"endTime":2475.502,"body":"you know that they are actually"},{"speaker":"Susan Leonardson","startTime":2472.0009999999997,"endTime":2475.502,"body":"like there for you, they need"},{"speaker":"Susan Leonardson","startTime":2475.5589999999997,"endTime":2479.232,"body":"you. And they are like ready to"},{"speaker":"Susan Leonardson","startTime":2475.5589999999997,"endTime":2479.232,"body":"buy. That's so good. That's like"},{"speaker":"Susan Leonardson","startTime":2479.29,"endTime":2482.906,"body":"another example long, elaborate"},{"speaker":"Susan Leonardson","startTime":2479.29,"endTime":2482.906,"body":"example of what you can do with"},{"speaker":"Susan Leonardson","startTime":2482.9629999999997,"endTime":2483.48,"body":"a funnel."},{"speaker":"Krystal Proffitt","startTime":2483.92,"endTime":2486.7999999999997,"body":"No, it was so"},{"speaker":"Krystal Proffitt","startTime":2483.92,"endTime":2486.7999999999997,"body":"good. And like you said, it's it"},{"speaker":"Krystal Proffitt","startTime":2486.7999999999997,"endTime":2491.15,"body":"may in theory, like when you're"},{"speaker":"Krystal Proffitt","startTime":2486.7999999999997,"endTime":2491.15,"body":"describing it an audio format,"},{"speaker":"Krystal Proffitt","startTime":2491.15,"endTime":2494.6,"body":"it definitely sounds like oh my"},{"speaker":"Krystal Proffitt","startTime":2491.15,"endTime":2494.6,"body":"gosh, it sounds like that's a"},{"speaker":"Krystal Proffitt","startTime":2494.6,"endTime":2497.24,"body":"lot of work. Or it sounds like"},{"speaker":"Krystal Proffitt","startTime":2494.6,"endTime":2497.24,"body":"there's a lot of pages but like"},{"speaker":"Krystal Proffitt","startTime":2497.24,"endTime":2500.87,"body":"you said, this is a process that"},{"speaker":"Krystal Proffitt","startTime":2497.24,"endTime":2500.87,"body":"someone can go through and you"},{"speaker":"Krystal Proffitt","startTime":2500.87,"endTime":2504.14,"body":"know, less than 30 minutes, you"},{"speaker":"Krystal Proffitt","startTime":2500.87,"endTime":2504.14,"body":"know, watching the full training"},{"speaker":"Krystal Proffitt","startTime":2504.14,"endTime":2507.3199999999997,"body":"and giving their information,"},{"speaker":"Krystal Proffitt","startTime":2504.14,"endTime":2507.3199999999997,"body":"filling out the form and then"},{"speaker":"Krystal Proffitt","startTime":2507.44,"endTime":2511.64,"body":"you have a quality lead on your"},{"speaker":"Krystal Proffitt","startTime":2507.44,"endTime":2511.64,"body":"end that you're like, Okay, like"},{"speaker":"Krystal Proffitt","startTime":2511.64,"endTime":2514.1,"body":"let's take the next step. Like"},{"speaker":"Krystal Proffitt","startTime":2511.64,"endTime":2514.1,"body":"you can just open up your"},{"speaker":"Krystal Proffitt","startTime":2514.1,"endTime":2516.68,"body":"calendar and be like, okay,"},{"speaker":"Krystal Proffitt","startTime":2514.1,"endTime":2516.68,"body":"cool, like we have five calls"},{"speaker":"Krystal Proffitt","startTime":2516.68,"endTime":2519.5,"body":"booked today like let's check"},{"speaker":"Krystal Proffitt","startTime":2516.68,"endTime":2519.5,"body":"these out. So that's really"},{"speaker":"Krystal Proffitt","startTime":2519.5,"endTime":2523.58,"body":"awesome. And I love the idea of"},{"speaker":"Krystal Proffitt","startTime":2519.5,"endTime":2523.58,"body":"just being able to take back"},{"speaker":"Krystal Proffitt","startTime":2523.58,"endTime":2527.39,"body":"control of your calendar like"},{"speaker":"Krystal Proffitt","startTime":2523.58,"endTime":2527.39,"body":"I'm all about that. So all the"},{"speaker":"Krystal Proffitt","startTime":2527.39,"endTime":2530.39,"body":"tools that we just talked about,"},{"speaker":"Krystal Proffitt","startTime":2527.39,"endTime":2530.39,"body":"I use calendly as well. I"},{"speaker":"Krystal Proffitt","startTime":2530.39,"endTime":2533.3599999999997,"body":"haven't really had a need to use"},{"speaker":"Krystal Proffitt","startTime":2530.39,"endTime":2533.3599999999997,"body":"type form but I am going to link"},{"speaker":"Krystal Proffitt","startTime":2533.3599999999997,"endTime":2535.94,"body":"to that in the show notes. If"},{"speaker":"Krystal Proffitt","startTime":2533.3599999999997,"endTime":2535.94,"body":"anybody wants to look at"},{"speaker":"Krystal Proffitt","startTime":2536.0899999999997,"endTime":2540.02,"body":"calendly and type Form I, I've"},{"speaker":"Krystal Proffitt","startTime":2536.0899999999997,"endTime":2540.02,"body":"used type form several times"},{"speaker":"Krystal Proffitt","startTime":2540.02,"endTime":2545.21,"body":"actually and other people's fun"},{"speaker":"Krystal Proffitt","startTime":2540.02,"endTime":2545.21,"body":"a lot of talking about. But my"},{"speaker":"Krystal Proffitt","startTime":2545.21,"endTime":2547.49,"body":"last question for you, and then"},{"speaker":"Krystal Proffitt","startTime":2545.21,"endTime":2547.49,"body":"I'm actually going to give you"},{"speaker":"Krystal Proffitt","startTime":2547.49,"endTime":2550.7599999999998,"body":"some rapid fire questions. Okay,"},{"speaker":"Krystal Proffitt","startTime":2547.49,"endTime":2550.7599999999998,"body":"that's, that's a little fair"},{"speaker":"Krystal Proffitt","startTime":2550.7599999999998,"endTime":2554.7799999999997,"body":"warning. Okay, fair warning. But"},{"speaker":"Krystal Proffitt","startTime":2550.7599999999998,"endTime":2554.7799999999997,"body":"what is, what are some of the"},{"speaker":"Krystal Proffitt","startTime":2554.7799999999997,"endTime":2559.7,"body":"biggest challenges that some of"},{"speaker":"Krystal Proffitt","startTime":2554.7799999999997,"endTime":2559.7,"body":"your clients face? Like, right"},{"speaker":"Krystal Proffitt","startTime":2559.7,"endTime":2563.81,"body":"before they're getting ready to"},{"speaker":"Krystal Proffitt","startTime":2559.7,"endTime":2563.81,"body":"go all in with you? Right? Like,"},{"speaker":"Krystal Proffitt","startTime":2563.81,"endTime":2567.29,"body":"they're just, okay, I'm on the"},{"speaker":"Krystal Proffitt","startTime":2563.81,"endTime":2567.29,"body":"fence. This sounds like a"},{"speaker":"Krystal Proffitt","startTime":2567.3199999999997,"endTime":2570.2599999999998,"body":"tsunami, a lot of fun, it's"},{"speaker":"Krystal Proffitt","startTime":2567.3199999999997,"endTime":2570.2599999999998,"body":"gonna be great for my business."},{"speaker":"Krystal Proffitt","startTime":2570.44,"endTime":2573.77,"body":"But what usually comes after"},{"speaker":"Krystal Proffitt","startTime":2570.44,"endTime":2573.77,"body":"that, but what's holding them"},{"speaker":"Krystal Proffitt","startTime":2573.77,"endTime":2574.2799999999997,"body":"back?"},{"speaker":"Susan Leonardson","startTime":2574.43,"endTime":2579.5299999999997,"body":"Yeah, so the"},{"speaker":"Susan Leonardson","startTime":2574.43,"endTime":2579.5299999999997,"body":"biggest issue that I have, with"},{"speaker":"Susan Leonardson","startTime":2579.56,"endTime":2582.29,"body":"with our physical base issue"},{"speaker":"Susan Leonardson","startTime":2579.56,"endTime":2582.29,"body":"that they are having, when"},{"speaker":"Susan Leonardson","startTime":2582.29,"endTime":2585.56,"body":"they're talking to me about"},{"speaker":"Susan Leonardson","startTime":2582.29,"endTime":2585.56,"body":"about just jumping all in, they,"},{"speaker":"Susan Leonardson","startTime":2586.0099999999998,"endTime":2591.02,"body":"I noticed a lot of people are"},{"speaker":"Susan Leonardson","startTime":2586.0099999999998,"endTime":2591.02,"body":"unsure, they're not sure about"},{"speaker":"Susan Leonardson","startTime":2591.02,"endTime":2593.5099999999998,"body":"the direction that they're"},{"speaker":"Susan Leonardson","startTime":2591.02,"endTime":2593.5099999999998,"body":"going, they're not sure about,"},{"speaker":"Susan Leonardson","startTime":2593.69,"endTime":2598.97,"body":"if it's gonna work, they're"},{"speaker":"Susan Leonardson","startTime":2593.69,"endTime":2598.97,"body":"maybe a little fuzzy on what"},{"speaker":"Susan Leonardson","startTime":2598.97,"endTime":2604.94,"body":"their strategy is even going to"},{"speaker":"Susan Leonardson","startTime":2598.97,"endTime":2604.94,"body":"be. And that's okay, because you"},{"speaker":"Susan Leonardson","startTime":2604.94,"endTime":2608.42,"body":"don't have to be the strategist"},{"speaker":"Susan Leonardson","startTime":2604.94,"endTime":2608.42,"body":"in your business. You that's why"},{"speaker":"Susan Leonardson","startTime":2608.42,"endTime":2611.39,"body":"there are people out there for"},{"speaker":"Susan Leonardson","startTime":2608.42,"endTime":2611.39,"body":"you to hire to help you with"},{"speaker":"Susan Leonardson","startTime":2611.39,"endTime":2616.73,"body":"those things. Because your"},{"speaker":"Susan Leonardson","startTime":2611.39,"endTime":2616.73,"body":"expertise is what people pay you"},{"speaker":"Susan Leonardson","startTime":2616.73,"endTime":2621.14,"body":"to do. Right? They don't pay you"},{"speaker":"Susan Leonardson","startTime":2616.73,"endTime":2621.14,"body":"to make funnels, they don't pay"},{"speaker":"Susan Leonardson","startTime":2621.14,"endTime":2624.71,"body":"you to do emails to customers,"},{"speaker":"Susan Leonardson","startTime":2621.14,"endTime":2624.71,"body":"they aren't paying you to know"},{"speaker":"Susan Leonardson","startTime":2624.71,"endTime":2629.39,"body":"how to, to run ads. So that's,"},{"speaker":"Susan Leonardson","startTime":2624.71,"endTime":2629.39,"body":"it's okay that you don't know"},{"speaker":"Susan Leonardson","startTime":2629.39,"endTime":2635.0299999999997,"body":"those things. Reach out to"},{"speaker":"Susan Leonardson","startTime":2629.39,"endTime":2635.0299999999997,"body":"people that can help you"},{"speaker":"Susan Leonardson","startTime":2635.0299999999997,"endTime":2638.21,"body":"implement those. And that's,"},{"speaker":"Susan Leonardson","startTime":2635.0299999999997,"endTime":2638.21,"body":"that's, you know, that's why I'm"},{"speaker":"Susan Leonardson","startTime":2638.24,"endTime":2641.9,"body":"there for my clients. They're"},{"speaker":"Susan Leonardson","startTime":2638.24,"endTime":2641.9,"body":"reaching out to me, because they"},{"speaker":"Susan Leonardson","startTime":2641.9,"endTime":2646.58,"body":"know that they they need the"},{"speaker":"Susan Leonardson","startTime":2641.9,"endTime":2646.58,"body":"system, they just don't know how"},{"speaker":"Susan Leonardson","startTime":2646.58,"endTime":2650.33,"body":"to do it themselves, or they"},{"speaker":"Susan Leonardson","startTime":2646.58,"endTime":2650.33,"body":"aren't even sure where to begin."},{"speaker":"Susan Leonardson","startTime":2650.39,"endTime":2654.02,"body":"And so that's really the big"},{"speaker":"Susan Leonardson","startTime":2650.39,"endTime":2654.02,"body":"thing. And so before we even"},{"speaker":"Susan Leonardson","startTime":2654.02,"endTime":2659.69,"body":"jump in to actually building"},{"speaker":"Susan Leonardson","startTime":2654.02,"endTime":2659.69,"body":"their funnels for them, what I"},{"speaker":"Susan Leonardson","startTime":2659.69,"endTime":2664.04,"body":"do is I actually go through a"},{"speaker":"Susan Leonardson","startTime":2659.69,"endTime":2664.04,"body":"whole strategy call with them"},{"speaker":"Susan Leonardson","startTime":2664.04,"endTime":2667.52,"body":"where we figure out okay, what"},{"speaker":"Susan Leonardson","startTime":2664.04,"endTime":2667.52,"body":"is your what is like, Where are"},{"speaker":"Susan Leonardson","startTime":2667.52,"endTime":2669.5899999999997,"body":"you stuck out in your business?"},{"speaker":"Susan Leonardson","startTime":2667.52,"endTime":2669.5899999999997,"body":"What's going on with your"},{"speaker":"Susan Leonardson","startTime":2669.5899999999997,"endTime":2671.9,"body":"business right now? What are"},{"speaker":"Susan Leonardson","startTime":2669.5899999999997,"endTime":2671.9,"body":"your goals you're trying to get"},{"speaker":"Susan Leonardson","startTime":2671.9,"endTime":2677.6,"body":"to? And what's the best plan of"},{"speaker":"Susan Leonardson","startTime":2671.9,"endTime":2677.6,"body":"action to move forward? So I try"},{"speaker":"Susan Leonardson","startTime":2677.6,"endTime":2680.81,"body":"to help them the best that I can"},{"speaker":"Susan Leonardson","startTime":2677.6,"endTime":2680.81,"body":"figure out that piece so that"},{"speaker":"Susan Leonardson","startTime":2680.81,"endTime":2683.54,"body":"when we are moving forward,"},{"speaker":"Susan Leonardson","startTime":2680.81,"endTime":2683.54,"body":"they're not like, Okay, well,"},{"speaker":"Susan Leonardson","startTime":2683.54,"endTime":2686.18,"body":"I'm paying you to build a funnel"},{"speaker":"Susan Leonardson","startTime":2683.54,"endTime":2686.18,"body":"that I'm not sure is gonna work."},{"speaker":"Susan Leonardson","startTime":2686.18,"endTime":2689.66,"body":"And, you know, while we can't"},{"speaker":"Susan Leonardson","startTime":2686.18,"endTime":2689.66,"body":"ever guarantee anything's gonna"},{"speaker":"Susan Leonardson","startTime":2689.66,"endTime":2692.9,"body":"work in life, at least we can"},{"speaker":"Susan Leonardson","startTime":2689.66,"endTime":2692.9,"body":"move forward and confidence and"},{"speaker":"Susan Leonardson","startTime":2692.9,"endTime":2696.7999999999997,"body":"we have an action plan in place."},{"speaker":"Susan Leonardson","startTime":2692.9,"endTime":2696.7999999999997,"body":"And we know if it doesn't work,"},{"speaker":"Susan Leonardson","startTime":2696.7999999999997,"endTime":2699.35,"body":"here's what we're going to do to"},{"speaker":"Susan Leonardson","startTime":2696.7999999999997,"endTime":2699.35,"body":"change that. And we're going to"},{"speaker":"Susan Leonardson","startTime":2699.35,"endTime":2702.35,"body":"keep working with it and fix it."},{"speaker":"Susan Leonardson","startTime":2699.35,"endTime":2702.35,"body":"So I think that's really the big"},{"speaker":"Susan Leonardson","startTime":2702.35,"endTime":2707.5099999999998,"body":"thing is just helping to have"},{"speaker":"Susan Leonardson","startTime":2702.35,"endTime":2707.5099999999998,"body":"that confidence in, in moving"},{"speaker":"Susan Leonardson","startTime":2707.5099999999998,"endTime":2708.08,"body":"forward."},{"speaker":"Krystal Proffitt","startTime":2708.71,"endTime":2710.8399999999997,"body":"That's so"},{"speaker":"Krystal Proffitt","startTime":2708.71,"endTime":2710.8399999999997,"body":"good. And I feel like you just"},{"speaker":"Krystal Proffitt","startTime":2710.8399999999997,"endTime":2714.08,"body":"gave like a gift to so many"},{"speaker":"Krystal Proffitt","startTime":2710.8399999999997,"endTime":2714.08,"body":"people right now that are just"},{"speaker":"Krystal Proffitt","startTime":2714.08,"endTime":2718.5499999999997,"body":"like, that's me, like I'm, I'm"},{"speaker":"Krystal Proffitt","startTime":2714.08,"endTime":2718.5499999999997,"body":"in that fuzzy stage of, you"},{"speaker":"Krystal Proffitt","startTime":2718.5499999999997,"endTime":2722.45,"body":"know, just trying to figure it"},{"speaker":"Krystal Proffitt","startTime":2718.5499999999997,"endTime":2722.45,"body":"out. And just the relief that"},{"speaker":"Krystal Proffitt","startTime":2722.45,"endTime":2726.14,"body":"you don't have to be the expert"},{"speaker":"Krystal Proffitt","startTime":2722.45,"endTime":2726.14,"body":"in all pieces of your business."},{"speaker":"Krystal Proffitt","startTime":2726.14,"endTime":2730.13,"body":"And that's why people like Susan"},{"speaker":"Krystal Proffitt","startTime":2726.14,"endTime":2730.13,"body":"have incredible businesses that"},{"speaker":"Krystal Proffitt","startTime":2730.13,"endTime":2733.88,"body":"offer services like this. So I'm"},{"speaker":"Krystal Proffitt","startTime":2730.13,"endTime":2733.88,"body":"just so grateful. This has been"},{"speaker":"Krystal Proffitt","startTime":2733.88,"endTime":2737.12,"body":"such a fun conversation. We"},{"speaker":"Krystal Proffitt","startTime":2733.88,"endTime":2737.12,"body":"could talk about funnels and all"},{"speaker":"Krystal Proffitt","startTime":2737.12,"endTime":2740.0,"body":"kinds of fun things for hours"},{"speaker":"Krystal Proffitt","startTime":2737.12,"endTime":2740.0,"body":"and hours. Yeah, I do want to"},{"speaker":"Krystal Proffitt","startTime":2740.0,"endTime":2744.14,"body":"get to our rapid fire questions,"},{"speaker":"Krystal Proffitt","startTime":2740.0,"endTime":2744.14,"body":"because these are always so much"},{"speaker":"Krystal Proffitt","startTime":2744.14,"endTime":2747.92,"body":"fun. So the first one that I"},{"speaker":"Krystal Proffitt","startTime":2744.14,"endTime":2747.92,"body":"have for you is what advice"},{"speaker":"Krystal Proffitt","startTime":2747.92,"endTime":2751.0099999999998,"body":"would you give to a brand new"},{"speaker":"Krystal Proffitt","startTime":2747.92,"endTime":2751.0099999999998,"body":"podcaster?"},{"speaker":"Susan Leonardson","startTime":2752.35,"endTime":2754.75,"body":"Oh, so I"},{"speaker":"Susan Leonardson","startTime":2752.35,"endTime":2754.75,"body":"didn't even get to tell you this"},{"speaker":"Susan Leonardson","startTime":2754.8089999999997,"endTime":2758.439,"body":"is not going to be rapid fire."},{"speaker":"Susan Leonardson","startTime":2754.8089999999997,"endTime":2758.439,"body":"I'm sorry. Um, I didn't mind to"},{"speaker":"Susan Leonardson","startTime":2758.497,"endTime":2762.127,"body":"go into like we were going to I"},{"speaker":"Susan Leonardson","startTime":2758.497,"endTime":2762.127,"body":"was going to talk about, okay,"},{"speaker":"Susan Leonardson","startTime":2762.1859999999997,"endTime":2765.874,"body":"what helped me up the most when"},{"speaker":"Susan Leonardson","startTime":2762.1859999999997,"endTime":2765.874,"body":"I was launching my podcast, and"},{"speaker":"Susan Leonardson","startTime":2765.933,"endTime":2769.68,"body":"I'm the biggest fear that I had."},{"speaker":"Susan Leonardson","startTime":2765.933,"endTime":2769.68,"body":"So I mentioned earlier, like, I"},{"speaker":"Susan Leonardson","startTime":2769.739,"endTime":2773.4269999999997,"body":"didn't really feel confident on"},{"speaker":"Susan Leonardson","startTime":2769.739,"endTime":2773.4269999999997,"body":"video, and I had done them, but"},{"speaker":"Susan Leonardson","startTime":2773.486,"endTime":2777.116,"body":"I didn't, it's not my love. And"},{"speaker":"Susan Leonardson","startTime":2773.486,"endTime":2777.116,"body":"then I didn't like writing. So"},{"speaker":"Susan Leonardson","startTime":2777.174,"endTime":2780.98,"body":"when I was like, Okay, I'm gonna"},{"speaker":"Susan Leonardson","startTime":2777.174,"endTime":2780.98,"body":"launch a podcast. And then I was"},{"speaker":"Susan Leonardson","startTime":2781.038,"endTime":2784.6679999999997,"body":"told like, Okay, we got to go"},{"speaker":"Susan Leonardson","startTime":2781.038,"endTime":2784.6679999999997,"body":"interview people, because that's"},{"speaker":"Susan Leonardson","startTime":2784.727,"endTime":2788.357,"body":"the whole point of you having a"},{"speaker":"Susan Leonardson","startTime":2784.727,"endTime":2788.357,"body":"podcast is to interview people"},{"speaker":"Susan Leonardson","startTime":2788.4159999999997,"endTime":2791.636,"body":"and turn them into your clients."},{"speaker":"Susan Leonardson","startTime":2788.4159999999997,"endTime":2791.636,"body":"I was like, I've never"},{"speaker":"Susan Leonardson","startTime":2791.694,"endTime":2795.0899999999997,"body":"interviewed anyone in my life."},{"speaker":"Susan Leonardson","startTime":2791.694,"endTime":2795.0899999999997,"body":"How am I going to, like sit"},{"speaker":"Susan Leonardson","startTime":2795.149,"endTime":2798.662,"body":"there and have a conversation"},{"speaker":"Susan Leonardson","startTime":2795.149,"endTime":2798.662,"body":"with? And like, What questions"},{"speaker":"Susan Leonardson","startTime":2798.72,"endTime":2802.2329999999997,"body":"do I ask and, and, like, what if"},{"speaker":"Susan Leonardson","startTime":2798.72,"endTime":2802.2329999999997,"body":"I'm stumbling over what I'm"},{"speaker":"Susan Leonardson","startTime":2802.292,"endTime":2805.5699999999997,"body":"saying? Like all these things,"},{"speaker":"Susan Leonardson","startTime":2802.292,"endTime":2805.5699999999997,"body":"right? Like, what if this"},{"speaker":"Susan Leonardson","startTime":2805.629,"endTime":2809.259,"body":"happens, what if that happens?"},{"speaker":"Susan Leonardson","startTime":2805.629,"endTime":2809.259,"body":"I'm my, one of my very favorite"},{"speaker":"Susan Leonardson","startTime":2809.3179999999998,"endTime":2812.7129999999997,"body":"lessons learned during this"},{"speaker":"Susan Leonardson","startTime":2809.3179999999998,"endTime":2812.7129999999997,"body":"process is like, it's okay, if"},{"speaker":"Susan Leonardson","startTime":2812.772,"endTime":2816.1679999999997,"body":"you don't know what you're"},{"speaker":"Susan Leonardson","startTime":2812.772,"endTime":2816.1679999999997,"body":"doing. Because once you do it a"},{"speaker":"Susan Leonardson","startTime":2816.226,"endTime":2819.622,"body":"few times, you're going to be an"},{"speaker":"Susan Leonardson","startTime":2816.226,"endTime":2819.622,"body":"expert at it. Right. So I"},{"speaker":"Susan Leonardson","startTime":2819.681,"endTime":2823.3689999999997,"body":"remember my very first interview"},{"speaker":"Susan Leonardson","startTime":2819.681,"endTime":2823.3689999999997,"body":"that I did, I had, like all my"},{"speaker":"Susan Leonardson","startTime":2823.428,"endTime":2827.058,"body":"questions written out. And I was"},{"speaker":"Susan Leonardson","startTime":2823.428,"endTime":2827.058,"body":"doing like the same questions"},{"speaker":"Susan Leonardson","startTime":2827.116,"endTime":2830.278,"body":"for everybody. Like I was"},{"speaker":"Susan Leonardson","startTime":2827.116,"endTime":2830.278,"body":"sending them the like a form"},{"speaker":"Susan Leonardson","startTime":2830.337,"endTime":2833.908,"body":"like here's the questions I'm"},{"speaker":"Susan Leonardson","startTime":2830.337,"endTime":2833.908,"body":"gonna ask you so that they were"},{"speaker":"Susan Leonardson","startTime":2833.967,"endTime":2837.538,"body":"prepared and I knew that they"},{"speaker":"Susan Leonardson","startTime":2833.967,"endTime":2837.538,"body":"were prepared to maybe Be ready"},{"speaker":"Susan Leonardson","startTime":2837.5969999999998,"endTime":2841.227,"body":"to answer my question. And I was"},{"speaker":"Susan Leonardson","startTime":2837.5969999999998,"endTime":2841.227,"body":"like, Okay, this doesn't seem"},{"speaker":"Susan Leonardson","startTime":2841.285,"endTime":2844.798,"body":"like a podcast I would listen"},{"speaker":"Susan Leonardson","startTime":2841.285,"endTime":2844.798,"body":"to. So I'm going to stop doing"},{"speaker":"Susan Leonardson","startTime":2844.857,"endTime":2848.545,"body":"that. But the point was that I"},{"speaker":"Susan Leonardson","startTime":2844.857,"endTime":2848.545,"body":"launched it, and I did them. And"},{"speaker":"Susan Leonardson","startTime":2848.604,"endTime":2852.0,"body":"then once I got through the"},{"speaker":"Susan Leonardson","startTime":2848.604,"endTime":2852.0,"body":"first few episodes, so this is"},{"speaker":"Susan Leonardson","startTime":2852.058,"endTime":2855.571,"body":"actually before I even launched"},{"speaker":"Susan Leonardson","startTime":2852.058,"endTime":2855.571,"body":"because I did eight before I"},{"speaker":"Susan Leonardson","startTime":2855.63,"endTime":2859.2599999999998,"body":"launch. So after I did the first"},{"speaker":"Susan Leonardson","startTime":2855.63,"endTime":2859.2599999999998,"body":"few interviews, I didn't have"},{"speaker":"Susan Leonardson","startTime":2859.3179999999998,"endTime":2862.89,"body":"questions anymore. Like, okay,"},{"speaker":"Susan Leonardson","startTime":2859.3179999999998,"endTime":2862.89,"body":"well, I can just talk to these"},{"speaker":"Susan Leonardson","startTime":2862.948,"endTime":2866.578,"body":"people. I don't need to I mean,"},{"speaker":"Susan Leonardson","startTime":2862.948,"endTime":2866.578,"body":"I know you're using questions,"},{"speaker":"Susan Leonardson","startTime":2866.6369999999997,"endTime":2870.033,"body":"which is, I think, a really,"},{"speaker":"Susan Leonardson","startTime":2866.6369999999997,"endTime":2870.033,"body":"really great thing to do. And"},{"speaker":"Susan Leonardson","startTime":2870.091,"endTime":2873.7799999999997,"body":"honestly, my interviews maybe a"},{"speaker":"Susan Leonardson","startTime":2870.091,"endTime":2873.7799999999997,"body":"little bit better if I did have"},{"speaker":"Susan Leonardson","startTime":2873.8379999999997,"endTime":2877.2929999999997,"body":"some questions. So when you take"},{"speaker":"Susan Leonardson","startTime":2873.8379999999997,"endTime":2877.2929999999997,"body":"these little steps of like"},{"speaker":"Susan Leonardson","startTime":2877.351,"endTime":2880.9809999999998,"body":"discomfort, your comfort zone,"},{"speaker":"Susan Leonardson","startTime":2877.351,"endTime":2880.9809999999998,"body":"like grows, it grows. But I was"},{"speaker":"Susan Leonardson","startTime":2881.04,"endTime":2884.2599999999998,"body":"terrified to have my first"},{"speaker":"Susan Leonardson","startTime":2881.04,"endTime":2884.2599999999998,"body":"interview, because I didn't,"},{"speaker":"Susan Leonardson","startTime":2884.319,"endTime":2888.066,"body":"I've never done it before. Once"},{"speaker":"Susan Leonardson","startTime":2884.319,"endTime":2888.066,"body":"I did a few of them. I was like,"},{"speaker":"Susan Leonardson","startTime":2888.124,"endTime":2891.696,"body":"Okay, this is okay, I can do"},{"speaker":"Susan Leonardson","startTime":2888.124,"endTime":2891.696,"body":"this and actually grew to really"},{"speaker":"Susan Leonardson","startTime":2891.754,"endTime":2895.267,"body":"love doing it. And so my advice"},{"speaker":"Susan Leonardson","startTime":2891.754,"endTime":2895.267,"body":"to answer your question in a"},{"speaker":"Susan Leonardson","startTime":2895.326,"endTime":2898.839,"body":"really long winded way, is just"},{"speaker":"Susan Leonardson","startTime":2895.326,"endTime":2898.839,"body":"if there's something that is"},{"speaker":"Susan Leonardson","startTime":2898.897,"endTime":2902.41,"body":"scaring you from taking action,"},{"speaker":"Susan Leonardson","startTime":2898.897,"endTime":2902.41,"body":"like, just figure out, like,"},{"speaker":"Susan Leonardson","startTime":2902.469,"endTime":2906.04,"body":"what's the small step of action"},{"speaker":"Susan Leonardson","startTime":2902.469,"endTime":2906.04,"body":"I could take towards what I'm"},{"speaker":"Susan Leonardson","startTime":2906.0989999999997,"endTime":2909.612,"body":"trying to do. And just take that"},{"speaker":"Susan Leonardson","startTime":2906.0989999999997,"endTime":2909.612,"body":"action. So if I'm trying to"},{"speaker":"Susan Leonardson","startTime":2909.67,"endTime":2913.066,"body":"launch a podcast, my small"},{"speaker":"Susan Leonardson","startTime":2909.67,"endTime":2913.066,"body":"little action that I need to do"},{"speaker":"Susan Leonardson","startTime":2913.125,"endTime":2916.755,"body":"is just have one interview, see"},{"speaker":"Susan Leonardson","startTime":2913.125,"endTime":2916.755,"body":"how it goes. And then and then"},{"speaker":"Susan Leonardson","startTime":2916.813,"endTime":2920.502,"body":"that was me getting and getting"},{"speaker":"Susan Leonardson","startTime":2916.813,"endTime":2920.502,"body":"closer to that, like, honestly,"},{"speaker":"Susan Leonardson","startTime":2920.56,"endTime":2924.19,"body":"I was really terrified of having"},{"speaker":"Susan Leonardson","startTime":2920.56,"endTime":2924.19,"body":"an interview with someone and"},{"speaker":"Susan Leonardson","startTime":2924.249,"endTime":2927.7619999999997,"body":"now I do them, like multiple"},{"speaker":"Susan Leonardson","startTime":2924.249,"endTime":2927.7619999999997,"body":"times a week, no big deal. It's"},{"speaker":"Susan Leonardson","startTime":2927.8199999999997,"endTime":2931.6259999999997,"body":"actually my favorite thing to do"},{"speaker":"Susan Leonardson","startTime":2927.8199999999997,"endTime":2931.6259999999997,"body":"now. Um, so I hope that piece of"},{"speaker":"Susan Leonardson","startTime":2931.685,"endTime":2932.739,"body":"advice is helpful."},{"speaker":"Krystal Proffitt","startTime":2933.0499999999997,"endTime":2935.5099999999998,"body":"I think always"},{"speaker":"Krystal Proffitt","startTime":2933.0499999999997,"endTime":2935.5099999999998,"body":"helpful. I think it said I mean,"},{"speaker":"Krystal Proffitt","startTime":2935.5099999999998,"endTime":2937.79,"body":"in and it goes back to what you"},{"speaker":"Krystal Proffitt","startTime":2935.5099999999998,"endTime":2937.79,"body":"were saying earlier, it's like,"},{"speaker":"Krystal Proffitt","startTime":2937.79,"endTime":2940.49,"body":"you know, just taking action,"},{"speaker":"Krystal Proffitt","startTime":2937.79,"endTime":2940.49,"body":"like, you'll figure it out along"},{"speaker":"Krystal Proffitt","startTime":2940.49,"endTime":2943.5499999999997,"body":"the way. And I actually have a"},{"speaker":"Krystal Proffitt","startTime":2940.49,"endTime":2943.5499999999997,"body":"similar story with my podcasts"},{"speaker":"Krystal Proffitt","startTime":2943.5499999999997,"endTime":2946.19,"body":"where I started doing it one way"},{"speaker":"Krystal Proffitt","startTime":2943.5499999999997,"endTime":2946.19,"body":"and then I was like, I don't"},{"speaker":"Krystal Proffitt","startTime":2946.19,"endTime":2948.71,"body":"like this and like you said,"},{"speaker":"Krystal Proffitt","startTime":2946.19,"endTime":2948.71,"body":"like, I don't, I wouldn't listen"},{"speaker":"Krystal Proffitt","startTime":2948.71,"endTime":2952.13,"body":"to this. I wouldn't I wouldn't"},{"speaker":"Krystal Proffitt","startTime":2948.71,"endTime":2952.13,"body":"enjoy this as a listener. So you"},{"speaker":"Krystal Proffitt","startTime":2952.13,"endTime":2955.97,"body":"pivoted but you at least took"},{"speaker":"Krystal Proffitt","startTime":2952.13,"endTime":2955.97,"body":"action. I love it so much. Okay,"},{"speaker":"Krystal Proffitt","startTime":2955.97,"endTime":2959.75,"body":"so my next question, this is a"},{"speaker":"Krystal Proffitt","startTime":2955.97,"endTime":2959.75,"body":"two part question. Who is your"},{"speaker":"Krystal Proffitt","startTime":2959.75,"endTime":2964.88,"body":"dream podcast that you would"},{"speaker":"Krystal Proffitt","startTime":2959.75,"endTime":2964.88,"body":"love to be on? And what is ours?"},{"speaker":"Krystal Proffitt","startTime":2964.88,"endTime":2968.12,"body":"Who is someone who's a dream"},{"speaker":"Krystal Proffitt","startTime":2964.88,"endTime":2968.12,"body":"podcast guest that you would"},{"speaker":"Krystal Proffitt","startTime":2968.12,"endTime":2969.3199999999997,"body":"love to interview?"},{"speaker":"Unknown","startTime":2969.58,"endTime":2972.37,"body":"I think that the answer"},{"speaker":"Unknown","startTime":2969.58,"endTime":2972.37,"body":"might be the same for both of"},{"speaker":"Unknown","startTime":2972.37,"endTime":2976.5699999999997,"body":"these questions. I would love"},{"speaker":"Unknown","startTime":2972.37,"endTime":2976.5699999999997,"body":"Okay, and I have two answers. So"},{"speaker":"Unknown","startTime":2976.6,"endTime":2981.19,"body":"first one is Amy Porterfield."},{"speaker":"Unknown","startTime":2976.6,"endTime":2981.19,"body":"And the second one is Jenna"},{"speaker":"Unknown","startTime":2981.19,"endTime":2985.24,"body":"Kutcher. So I would love to"},{"speaker":"Unknown","startTime":2981.19,"endTime":2985.24,"body":"either interview them or be on"},{"speaker":"Unknown","startTime":2985.24,"endTime":2989.0499999999997,"body":"their podcast, not that I'm"},{"speaker":"Unknown","startTime":2985.24,"endTime":2989.0499999999997,"body":"probably ever Yes, whatever."},{"speaker":"Krystal Proffitt","startTime":2988.87,"endTime":2991.255,"body":"No, we got to"},{"speaker":"Krystal Proffitt","startTime":2988.87,"endTime":2991.255,"body":"put it out into the universe!"},{"speaker":"Krystal Proffitt","startTime":2991.31,"endTime":2994.749,"body":"We're putting it out into the"},{"speaker":"Krystal Proffitt","startTime":2991.31,"endTime":2994.749,"body":"universe. It's gonna we're gonna"},{"speaker":"Krystal Proffitt","startTime":2994.804,"endTime":2998.022,"body":"will it to happen. That's"},{"speaker":"Krystal Proffitt","startTime":2994.804,"endTime":2998.022,"body":"awesome. This is great. Okay, my"},{"speaker":"Krystal Proffitt","startTime":2998.0769999999998,"endTime":3001.35,"body":"last question is, Do you"},{"speaker":"Krystal Proffitt","startTime":2998.0769999999998,"endTime":3001.35,"body":"consider yourself a perfectionist?"},{"speaker":"Susan Leonardson","startTime":3002.23,"endTime":3004.93,"body":"I consider"},{"speaker":"Susan Leonardson","startTime":3002.23,"endTime":3004.93,"body":"myself a recovering"},{"speaker":"Susan Leonardson","startTime":3004.93,"endTime":3009.19,"body":"perfectionist. Um, I it's kind"},{"speaker":"Susan Leonardson","startTime":3004.93,"endTime":3009.19,"body":"of funny that you bring that"},{"speaker":"Susan Leonardson","startTime":3009.19,"endTime":3013.72,"body":"question up, because I had. So"},{"speaker":"Susan Leonardson","startTime":3009.19,"endTime":3013.72,"body":"during this whole journey over"},{"speaker":"Susan Leonardson","startTime":3013.72,"endTime":3017.56,"body":"the last year and a half of"},{"speaker":"Susan Leonardson","startTime":3013.72,"endTime":3017.56,"body":"starting my business, starting a"},{"speaker":"Susan Leonardson","startTime":3017.56,"endTime":3021.88,"body":"podcast, all these things, I"},{"speaker":"Susan Leonardson","startTime":3017.56,"endTime":3021.88,"body":"realized, like, Okay, I'm"},{"speaker":"Susan Leonardson","startTime":3021.88,"endTime":3024.85,"body":"someone that doesn't take action"},{"speaker":"Susan Leonardson","startTime":3021.88,"endTime":3024.85,"body":"until I have all the answers."},{"speaker":"Susan Leonardson","startTime":3024.85,"endTime":3027.94,"body":"And I know how this is gonna go,"},{"speaker":"Susan Leonardson","startTime":3024.85,"endTime":3027.94,"body":"which is not realistic, you"},{"speaker":"Susan Leonardson","startTime":3027.94,"endTime":3030.0699999999997,"body":"can't have all the answers, and"},{"speaker":"Susan Leonardson","startTime":3027.94,"endTime":3030.0699999999997,"body":"you can't know how things are"},{"speaker":"Susan Leonardson","startTime":3030.0699999999997,"endTime":3037.0,"body":"going to turn out. And so part"},{"speaker":"Susan Leonardson","startTime":3030.0699999999997,"endTime":3037.0,"body":"of my journey was last December,"},{"speaker":"Susan Leonardson","startTime":3037.0,"endTime":3041.56,"body":"I actually created a course and"},{"speaker":"Susan Leonardson","startTime":3037.0,"endTime":3041.56,"body":"I put it in beta, I just had a"},{"speaker":"Susan Leonardson","startTime":3041.56,"endTime":3044.14,"body":"beta version of my course, I"},{"speaker":"Susan Leonardson","startTime":3041.56,"endTime":3044.14,"body":"just brought in a few people to"},{"speaker":"Susan Leonardson","startTime":3044.14,"endTime":3048.91,"body":"try it. And turns out, I didn't"},{"speaker":"Susan Leonardson","startTime":3044.14,"endTime":3048.91,"body":"like it. So I don't do it"},{"speaker":"Susan Leonardson","startTime":3048.91,"endTime":3053.5,"body":"anymore. But I around this whole"},{"speaker":"Susan Leonardson","startTime":3048.91,"endTime":3053.5,"body":"launch. And around this whole"},{"speaker":"Susan Leonardson","startTime":3053.5,"endTime":3056.35,"body":"course that I created, I created"},{"speaker":"Susan Leonardson","startTime":3053.5,"endTime":3056.35,"body":"a group called imperfect"},{"speaker":"Susan Leonardson","startTime":3056.38,"endTime":3060.2799999999997,"body":"entrepreneurs. And my whole"},{"speaker":"Susan Leonardson","startTime":3056.38,"endTime":3060.2799999999997,"body":"thing was about taking imperfect"},{"speaker":"Susan Leonardson","startTime":3060.2799999999997,"endTime":3065.56,"body":"action. And so that's just kind"},{"speaker":"Susan Leonardson","startTime":3060.2799999999997,"endTime":3065.56,"body":"of like, how I live now. Just"},{"speaker":"Susan Leonardson","startTime":3065.62,"endTime":3068.14,"body":"exactly what we've been talking"},{"speaker":"Susan Leonardson","startTime":3065.62,"endTime":3068.14,"body":"about, like just take the action"},{"speaker":"Susan Leonardson","startTime":3068.14,"endTime":3072.88,"body":"in perfectly, and go from there."},{"speaker":"Susan Leonardson","startTime":3068.14,"endTime":3072.88,"body":"And so that's, that's just kind"},{"speaker":"Susan Leonardson","startTime":3072.88,"endTime":3078.04,"body":"of how I try to live all the"},{"speaker":"Susan Leonardson","startTime":3072.88,"endTime":3078.04,"body":"time now is is don't be a"},{"speaker":"Susan Leonardson","startTime":3078.04,"endTime":3081.7,"body":"perfectionist. Just take the"},{"speaker":"Susan Leonardson","startTime":3078.04,"endTime":3081.7,"body":"action. And, and it's okay, if"},{"speaker":"Susan Leonardson","startTime":3081.7,"endTime":3085.72,"body":"things aren't perfect. Because"},{"speaker":"Susan Leonardson","startTime":3081.7,"endTime":3085.72,"body":"they can always if they need to"},{"speaker":"Susan Leonardson","startTime":3085.72,"endTime":3088.7799999999997,"body":"be changed later than they can"},{"speaker":"Susan Leonardson","startTime":3085.72,"endTime":3088.7799999999997,"body":"be. If not, if it's not a big"},{"speaker":"Susan Leonardson","startTime":3088.7799999999997,"endTime":3090.91,"body":"deal, then it didn't need to be"},{"speaker":"Susan Leonardson","startTime":3088.7799999999997,"endTime":3090.91,"body":"changed to begin with."},{"speaker":"Krystal Proffitt","startTime":3091.48,"endTime":3094.0899999999997,"body":"Yeah. Oh,"},{"speaker":"Krystal Proffitt","startTime":3091.48,"endTime":3094.0899999999997,"body":"that's so good. And I think that"},{"speaker":"Krystal Proffitt","startTime":3094.0899999999997,"endTime":3097.06,"body":"somebody is listening right now"},{"speaker":"Krystal Proffitt","startTime":3094.0899999999997,"endTime":3097.06,"body":"that really needed to hear that."},{"speaker":"Krystal Proffitt","startTime":3097.0899999999997,"endTime":3099.94,"body":"So thank you so much. Oh, my"},{"speaker":"Krystal Proffitt","startTime":3097.0899999999997,"endTime":3099.94,"body":"gosh, Susan, like I said, we"},{"speaker":"Krystal Proffitt","startTime":3099.94,"endTime":3103.48,"body":"could talk like forever about"},{"speaker":"Krystal Proffitt","startTime":3099.94,"endTime":3103.48,"body":"podcasting and all the things."},{"speaker":"Krystal Proffitt","startTime":3103.66,"endTime":3107.02,"body":"But where can everybody find you"},{"speaker":"Krystal Proffitt","startTime":3103.66,"endTime":3107.02,"body":"and tell us one more time the"},{"speaker":"Krystal Proffitt","startTime":3107.02,"endTime":3109.21,"body":"name? NASA everybody can go"},{"speaker":"Krystal Proffitt","startTime":3107.02,"endTime":3109.21,"body":"listen?"},{"speaker":"Susan Leonardson","startTime":3109.3599999999997,"endTime":3112.99,"body":"Absolutely. So"},{"speaker":"Susan Leonardson","startTime":3109.3599999999997,"endTime":3112.99,"body":"it's amplify your impact. It's"},{"speaker":"Susan Leonardson","startTime":3112.99,"endTime":3117.2799999999997,"body":"on all the major places you can"},{"speaker":"Susan Leonardson","startTime":3112.99,"endTime":3117.2799999999997,"body":"listen, you also like to hang"},{"speaker":"Susan Leonardson","startTime":3117.2799999999997,"endTime":3120.43,"body":"out on Facebook right now. So if"},{"speaker":"Susan Leonardson","startTime":3117.2799999999997,"endTime":3120.43,"body":"you want to connect on social"},{"speaker":"Susan Leonardson","startTime":3120.43,"endTime":3124.5699999999997,"body":"media, Facebook is where I'm at"},{"speaker":"Susan Leonardson","startTime":3120.43,"endTime":3124.5699999999997,"body":"Susan Leonard sun. And then you"},{"speaker":"Susan Leonardson","startTime":3124.5699999999997,"endTime":3127.66,"body":"can always, always go to pro"},{"speaker":"Susan Leonardson","startTime":3124.5699999999997,"endTime":3127.66,"body":"funnel designs.com if you're"},{"speaker":"Susan Leonardson","startTime":3127.66,"endTime":3130.2999999999997,"body":"someone interested in either"},{"speaker":"Susan Leonardson","startTime":3127.66,"endTime":3130.2999999999997,"body":"checking out what my funnel"},{"speaker":"Susan Leonardson","startTime":3130.2999999999997,"endTime":3132.5499999999997,"body":"looks like, or if you're someone"},{"speaker":"Susan Leonardson","startTime":3130.2999999999997,"endTime":3132.5499999999997,"body":"that's wanting to watch the"},{"speaker":"Susan Leonardson","startTime":3132.5499999999997,"endTime":3133.87,"body":"training and book a call with me"},{"speaker":"Krystal Proffitt","startTime":3134.65,"endTime":3137.2599999999998,"body":"Love this and"},{"speaker":"Krystal Proffitt","startTime":3134.65,"endTime":3137.2599999999998,"body":"I'm going to recommend everybody"},{"speaker":"Krystal Proffitt","startTime":3137.29,"endTime":3140.74,"body":"go go through Susan's funnel."},{"speaker":"Krystal Proffitt","startTime":3137.29,"endTime":3140.74,"body":"Like if you're trying to, like"},{"speaker":"Krystal Proffitt","startTime":3140.74,"endTime":3143.98,"body":"really get a conceptual idea of"},{"speaker":"Krystal Proffitt","startTime":3140.74,"endTime":3143.98,"body":"what we've been talking about"},{"speaker":"Krystal Proffitt","startTime":3143.98,"endTime":3147.94,"body":"this entire interview, go check"},{"speaker":"Krystal Proffitt","startTime":3143.98,"endTime":3147.94,"body":"her out because it's it's so"},{"speaker":"Krystal Proffitt","startTime":3147.94,"endTime":3150.79,"body":"good. Like I told Susan, I was"},{"speaker":"Krystal Proffitt","startTime":3147.94,"endTime":3150.79,"body":"like I was looking at it before"},{"speaker":"Krystal Proffitt","startTime":3150.79,"endTime":3153.2799999999997,"body":"we got started, and I was"},{"speaker":"Krystal Proffitt","startTime":3150.79,"endTime":3153.2799999999997,"body":"watching your training video."},{"speaker":"Krystal Proffitt","startTime":3153.43,"endTime":3156.6099999999997,"body":"And it's so good. So y'all have"},{"speaker":"Krystal Proffitt","startTime":3153.43,"endTime":3156.6099999999997,"body":"to go check it out. All the"},{"speaker":"Krystal Proffitt","startTime":3156.6099999999997,"endTime":3159.7599999999998,"body":"links to every way to connect"},{"speaker":"Krystal Proffitt","startTime":3156.6099999999997,"endTime":3159.7599999999998,"body":"with Susan will be in the show"},{"speaker":"Krystal Proffitt","startTime":3159.7599999999998,"endTime":3162.37,"body":"notes. But thank you so much for"},{"speaker":"Krystal Proffitt","startTime":3159.7599999999998,"endTime":3162.37,"body":"being on the show today."},{"speaker":"Susan Leonardson","startTime":3162.49,"endTime":3164.14,"body":"Thank you so"},{"speaker":"Susan Leonardson","startTime":3162.49,"endTime":3164.14,"body":"much for having me. I will have"},{"speaker":"Susan Leonardson","startTime":3164.14,"endTime":3166.87,"body":"to like I don't we have to do"},{"speaker":"Susan Leonardson","startTime":3164.14,"endTime":3166.87,"body":"this again, because I just love"},{"speaker":"Susan Leonardson","startTime":3166.87,"endTime":3168.94,"body":"the conversations of podcasting"},{"speaker":"Susan Leonardson","startTime":3166.87,"endTime":3168.94,"body":"and funnels."},{"speaker":"Krystal Proffitt","startTime":3169.6189999999997,"endTime":3173.7889999999998,"body":"So much fun."},{"speaker":"Krystal Proffitt","startTime":3169.6189999999997,"endTime":3173.7889999999998,"body":"Well, I hope you found today's"},{"speaker":"Krystal Proffitt","startTime":3173.7889999999998,"endTime":3177.569,"body":"conversation with Susan, really"},{"speaker":"Krystal Proffitt","startTime":3173.7889999999998,"endTime":3177.569,"body":"helpful. I love that we talked"},{"speaker":"Krystal Proffitt","startTime":3177.569,"endTime":3180.5389999999998,"body":"about getting out of your"},{"speaker":"Krystal Proffitt","startTime":3177.569,"endTime":3180.5389999999998,"body":"comfort zone and taking that"},{"speaker":"Krystal Proffitt","startTime":3180.5389999999998,"endTime":3184.3489999999997,"body":"imperfect action. So if you want"},{"speaker":"Krystal Proffitt","startTime":3180.5389999999998,"endTime":3184.3489999999997,"body":"to learn more about Susan, make"},{"speaker":"Krystal Proffitt","startTime":3184.3489999999997,"endTime":3190.409,"body":"sure you go to the show notes,"},{"speaker":"Krystal Proffitt","startTime":3184.3489999999997,"endTime":3190.409,"body":"KrystalProffit.com/Episode206."},{"speaker":"Krystal Proffitt","startTime":3190.649,"endTime":3193.109,"body":"nd check out all the links of"},{"speaker":"Krystal Proffitt","startTime":3190.649,"endTime":3193.109,"body":"ll the things we talked about"},{"speaker":"Krystal Proffitt","startTime":3193.109,"endTime":3197.519,"body":"ere today. And I am just so"},{"speaker":"Krystal Proffitt","startTime":3193.109,"endTime":3197.519,"body":"xcited to see what kind of"},{"speaker":"Krystal Proffitt","startTime":3197.519,"endTime":3201.749,"body":"mperfect action you are going"},{"speaker":"Krystal Proffitt","startTime":3197.519,"endTime":3201.749,"body":"o take next. But that's all I"},{"speaker":"Krystal Proffitt","startTime":3201.749,"endTime":3206.189,"body":"ave for you today. So remember,"},{"speaker":"Krystal Proffitt","startTime":3201.749,"endTime":3206.189,"body":"eep it up. We all have to start"},{"speaker":"Krystal Proffitt","startTime":3206.189,"endTime":3206.879,"body":"omewhere."}]}