{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":134.73000000000002,"endTime":137.34,"body":"Okay, so if you've been"},{"speaker":"Intro","startTime":134.73000000000002,"endTime":137.34,"body":"listening for a while, you know,"},{"speaker":"Intro","startTime":137.34,"endTime":140.97,"body":"I share from time to time the"},{"speaker":"Intro","startTime":137.34,"endTime":140.97,"body":"behind the scenes of what I'm"},{"speaker":"Intro","startTime":140.97,"endTime":146.55,"body":"actually doing right before I"},{"speaker":"Intro","startTime":140.97,"endTime":146.55,"body":"start recording. And today, I"},{"speaker":"Intro","startTime":146.55,"endTime":151.14000000000001,"body":"gotta tell you something real"},{"speaker":"Intro","startTime":146.55,"endTime":151.14000000000001,"body":"funny. Okay, so the title of"},{"speaker":"Intro","startTime":151.14000000000001,"endTime":155.67000000000002,"body":"this episode has to do with"},{"speaker":"Intro","startTime":151.14000000000001,"endTime":155.67000000000002,"body":"crosscasting. And I'm not gonna"},{"speaker":"Intro","startTime":155.67000000000002,"endTime":161.76,"body":"lie, I was thinking to myself,"},{"speaker":"Intro","startTime":155.67000000000002,"endTime":161.76,"body":"okay, I've heard this term. But"},{"speaker":"Intro","startTime":161.79000000000002,"endTime":166.59,"body":"is that the actual right term?"},{"speaker":"Intro","startTime":161.79000000000002,"endTime":166.59,"body":"Because at the end of the day,"},{"speaker":"Intro","startTime":166.59,"endTime":171.57,"body":"it's really like a cross"},{"speaker":"Intro","startTime":166.59,"endTime":171.57,"body":"promotion strategy. But that's a"},{"speaker":"Intro","startTime":171.57,"endTime":175.26,"body":"little bit different than what"},{"speaker":"Intro","startTime":171.57,"endTime":175.26,"body":"I'm specifically going to teach"},{"speaker":"Intro","startTime":175.26,"endTime":177.87,"body":"you here today, because we are"},{"speaker":"Intro","startTime":175.26,"endTime":177.87,"body":"actually talking about"},{"speaker":"Intro","startTime":177.87,"endTime":181.95,"body":"crosscasting. And don't worry,"},{"speaker":"Intro","startTime":177.87,"endTime":181.95,"body":"I'm gonna explain all the"},{"speaker":"Intro","startTime":181.95,"endTime":184.2,"body":"things. I'm gonna give you all"},{"speaker":"Intro","startTime":181.95,"endTime":184.2,"body":"the definitions, the pros, the"},{"speaker":"Intro","startTime":184.2,"endTime":188.25,"body":"cons, every like the good, the"},{"speaker":"Intro","startTime":184.2,"endTime":188.25,"body":"bad, and the ugly. But I had to"},{"speaker":"Intro","startTime":188.25,"endTime":192.18,"body":"look up I was in the the old"},{"speaker":"Intro","startTime":188.25,"endTime":192.18,"body":"Google looking at what is"},{"speaker":"Intro","startTime":192.21,"endTime":195.99,"body":"crosscast? Like, what does that"},{"speaker":"Intro","startTime":192.21,"endTime":195.99,"body":"actually mean? Am I using the"},{"speaker":"Intro","startTime":195.99,"endTime":200.57999999999998,"body":"term correctly? Because in the"},{"speaker":"Intro","startTime":195.99,"endTime":200.57999999999998,"body":"podcast industry, it's what I"},{"speaker":"Intro","startTime":200.57999999999998,"endTime":203.64,"body":"always refer to, but then I was"},{"speaker":"Intro","startTime":200.57999999999998,"endTime":203.64,"body":"like, Wait, am I thinking of"},{"speaker":"Intro","startTime":203.64,"endTime":207.63,"body":"another word? So of course, I"},{"speaker":"Intro","startTime":203.64,"endTime":207.63,"body":"look it up. And it has to do"},{"speaker":"Intro","startTime":207.63,"endTime":211.5,"body":"with fishing. So I'm just"},{"speaker":"Intro","startTime":207.63,"endTime":211.5,"body":"cracking up because my granddad"},{"speaker":"Intro","startTime":211.5,"endTime":215.52,"body":"was a fisherman. My brother"},{"speaker":"Intro","startTime":211.5,"endTime":215.52,"body":"loves to fish. My husband loves"},{"speaker":"Intro","startTime":215.52,"endTime":218.19,"body":"to fish. My kids love to fish,"},{"speaker":"Intro","startTime":215.52,"endTime":218.19,"body":"like all the things, and I'm"},{"speaker":"Intro","startTime":218.19,"endTime":220.89,"body":"just cracking up because I'm"},{"speaker":"Intro","startTime":218.19,"endTime":220.89,"body":"like, Well, duh, that's what it"},{"speaker":"Intro","startTime":220.89,"endTime":224.82,"body":"means crosscast, like you're"},{"speaker":"Intro","startTime":220.89,"endTime":224.82,"body":"casting the real. So anyway,"},{"speaker":"Intro","startTime":225.15,"endTime":230.4,"body":"just know, if you often are"},{"speaker":"Intro","startTime":225.15,"endTime":230.4,"body":"googling things, making sure"},{"speaker":"Intro","startTime":230.4,"endTime":233.01,"body":"you're looking up like you're"},{"speaker":"Intro","startTime":230.4,"endTime":233.01,"body":"actually saying the right term."},{"speaker":"Intro","startTime":233.13,"endTime":236.61,"body":"You are not alone. You are in"},{"speaker":"Intro","startTime":233.13,"endTime":236.61,"body":"good company, because we are"},{"speaker":"Intro","startTime":236.61,"endTime":240.3,"body":"going to talk about all things"},{"speaker":"Intro","startTime":236.61,"endTime":240.3,"body":"crosscasting today. But it has"},{"speaker":"Intro","startTime":240.3,"endTime":242.61,"body":"nothing to do with fishing."},{"speaker":"Intro","startTime":240.3,"endTime":242.61,"body":"Okay, we're actually talking"},{"speaker":"Intro","startTime":242.61,"endTime":247.71,"body":"about podcasts. So let's get"},{"speaker":"Intro","startTime":242.61,"endTime":247.71,"body":"right to it. Welcome to the"},{"speaker":"Intro","startTime":247.71,"endTime":251.19,"body":"profit podcast where we teach"},{"speaker":"Intro","startTime":247.71,"endTime":251.19,"body":"entrepreneurs how to start"},{"speaker":"Intro","startTime":251.19,"endTime":254.82,"body":"launch and market their podcast."},{"speaker":"Intro","startTime":251.19,"endTime":254.82,"body":"I'm your host, Krystal Proffitt,"},{"speaker":"Intro","startTime":254.82,"endTime":257.67,"body":"and I'm so excited that you're"},{"speaker":"Intro","startTime":254.82,"endTime":257.67,"body":"here. Thanks for hanging out"},{"speaker":"Intro","startTime":257.67,"endTime":259.89,"body":"with me today. Because if you've"},{"speaker":"Intro","startTime":257.67,"endTime":259.89,"body":"been trying to figure out the"},{"speaker":"Intro","startTime":259.89,"endTime":263.58000000000004,"body":"world of podcasting, think of"},{"speaker":"Intro","startTime":259.89,"endTime":263.58000000000004,"body":"this show as the time saving"},{"speaker":"Intro","startTime":263.58000000000004,"endTime":266.94,"body":"shortcut you've been looking"},{"speaker":"Intro","startTime":263.58000000000004,"endTime":266.94,"body":"for. So let's get right to it,"},{"speaker":"Intro","startTime":266.94,"endTime":267.51,"body":"shall we?"},{"speaker":"What is a Crosscast?","startTime":271.83000000000004,"endTime":273.51,"body":"Okay, so"},{"speaker":"What is a Crosscast?","startTime":271.83000000000004,"endTime":273.51,"body":"like I said, in the beginning,"},{"speaker":"What is a Crosscast?","startTime":273.51,"endTime":278.46000000000004,"body":"today, we are going to talk all"},{"speaker":"What is a Crosscast?","startTime":273.51,"endTime":278.46000000000004,"body":"about a crosscast or"},{"speaker":"What is a Crosscast?","startTime":278.49,"endTime":283.98,"body":"crosscasting, whichever way you"},{"speaker":"What is a Crosscast?","startTime":278.49,"endTime":283.98,"body":"want to explain it, or you want"},{"speaker":"What is a Crosscast?","startTime":283.98,"endTime":288.69,"body":"to tell others about it. Because"},{"speaker":"What is a Crosscast?","startTime":283.98,"endTime":288.69,"body":"I know that you are curious"},{"speaker":"What is a Crosscast?","startTime":288.69,"endTime":291.3,"body":"about it. Even if you just hear"},{"speaker":"What is a Crosscast?","startTime":288.69,"endTime":291.3,"body":"that term, you're like, wait,"},{"speaker":"What is a Crosscast?","startTime":291.6,"endTime":295.40999999999997,"body":"what does this mean? And I"},{"speaker":"What is a Crosscast?","startTime":291.6,"endTime":295.40999999999997,"body":"promise by the end of this"},{"speaker":"What is a Crosscast?","startTime":295.40999999999997,"endTime":299.43,"body":"episode, you're going to be"},{"speaker":"What is a Crosscast?","startTime":295.40999999999997,"endTime":299.43,"body":"really curious to ask yourself,"},{"speaker":"What is a Crosscast?","startTime":299.82,"endTime":304.92,"body":"who who can I do a crosscast"},{"speaker":"What is a Crosscast?","startTime":299.82,"endTime":304.92,"body":"with? Because it sounds like so"},{"speaker":"What is a Crosscast?","startTime":304.92,"endTime":309.81,"body":"much fun. So that's my little"},{"speaker":"What is a Crosscast?","startTime":304.92,"endTime":309.81,"body":"like, up front to tell you that."},{"speaker":"What is a Crosscast?","startTime":310.08000000000004,"endTime":313.53,"body":"I hope that you do this, because"},{"speaker":"What is a Crosscast?","startTime":310.08000000000004,"endTime":313.53,"body":"it can make your life easier."},{"speaker":"What is a Crosscast?","startTime":313.8,"endTime":317.97,"body":"And it can actually get your"},{"speaker":"What is a Crosscast?","startTime":313.8,"endTime":317.97,"body":"podcast in front of more people."},{"speaker":"What is a Crosscast?","startTime":318.03,"endTime":320.97,"body":"Oh, yep. You just perked up a"},{"speaker":"What is a Crosscast?","startTime":318.03,"endTime":320.97,"body":"little bit? there didn't? Yeah."},{"speaker":"What is a Crosscast?","startTime":321.21000000000004,"endTime":323.88,"body":"So first of all, what is a"},{"speaker":"What is a Crosscast?","startTime":321.21000000000004,"endTime":323.88,"body":"crosscast? What am I even"},{"speaker":"What is a Crosscast?","startTime":323.88,"endTime":324.57,"body":"talking about?"},{"speaker":"Definition of a Crosscast","startTime":324.6,"endTime":327.87,"body":"So"},{"speaker":"Definition of a Crosscast","startTime":324.6,"endTime":327.87,"body":"what I define a crosscast, and"},{"speaker":"Definition of a Crosscast","startTime":327.87,"endTime":331.5,"body":"if you're new to my worlds to my"},{"speaker":"Definition of a Crosscast","startTime":327.87,"endTime":331.5,"body":"podcast, and the way that I"},{"speaker":"Definition of a Crosscast","startTime":331.5,"endTime":335.78999999999996,"body":"teach things, I make up a lot of"},{"speaker":"Definition of a Crosscast","startTime":331.5,"endTime":335.78999999999996,"body":"my own definitions. Okay. This"},{"speaker":"Definition of a Crosscast","startTime":335.78999999999996,"endTime":338.67,"body":"isn't something that you're"},{"speaker":"Definition of a Crosscast","startTime":335.78999999999996,"endTime":338.67,"body":"going to Google like, maybe I"},{"speaker":"Definition of a Crosscast","startTime":338.67,"endTime":342.09000000000003,"body":"should start my own podcast"},{"speaker":"Definition of a Crosscast","startTime":338.67,"endTime":342.09000000000003,"body":"dictionary, like the way I"},{"speaker":"Definition of a Crosscast","startTime":342.09000000000003,"endTime":344.76,"body":"define things. Because if you"},{"speaker":"Definition of a Crosscast","startTime":342.09000000000003,"endTime":344.76,"body":"didn't already know this, what"},{"speaker":"Definition of a Crosscast","startTime":344.76,"endTime":349.17,"body":"some people call show notes. I"},{"speaker":"Definition of a Crosscast","startTime":344.76,"endTime":349.17,"body":"call an episode description. And"},{"speaker":"Definition of a Crosscast","startTime":349.17,"endTime":353.07,"body":"what I call show notes may be"},{"speaker":"Definition of a Crosscast","startTime":349.17,"endTime":353.07,"body":"called something else to another"},{"speaker":"Definition of a Crosscast","startTime":353.07,"endTime":356.55,"body":"person. So that's like, my"},{"speaker":"Definition of a Crosscast","startTime":353.07,"endTime":356.55,"body":"little disclaimer that Krystal"},{"speaker":"Definition of a Crosscast","startTime":356.55,"endTime":361.05,"body":"kind of does whatever she wants"},{"speaker":"Definition of a Crosscast","startTime":356.55,"endTime":361.05,"body":"to with words. Yeah, it's, it's"},{"speaker":"Definition of a Crosscast","startTime":361.05,"endTime":366.12,"body":"just how it goes around here. So"},{"speaker":"Definition of a Crosscast","startTime":361.05,"endTime":366.12,"body":"a crosscast is whenever you have"},{"speaker":"Definition of a Crosscast","startTime":366.12,"endTime":371.4,"body":"an interview with two people,"},{"speaker":"Definition of a Crosscast","startTime":366.12,"endTime":371.4,"body":"right, you as the podcast host"},{"speaker":"Definition of a Crosscast","startTime":371.43,"endTime":375.21000000000004,"body":"and another person, you have an"},{"speaker":"Definition of a Crosscast","startTime":371.43,"endTime":375.21000000000004,"body":"interview, and then you decide"},{"speaker":"Definition of a Crosscast","startTime":375.21000000000004,"endTime":381.53999999999996,"body":"to air this episode on both of"},{"speaker":"Definition of a Crosscast","startTime":375.21000000000004,"endTime":381.53999999999996,"body":"your podcasts. So this is not an"},{"speaker":"Definition of a Crosscast","startTime":381.53999999999996,"endTime":384.45000000000005,"body":"interview that you do with"},{"speaker":"Definition of a Crosscast","startTime":381.53999999999996,"endTime":384.45000000000005,"body":"someone who is not a podcaster."},{"speaker":"Definition of a Crosscast","startTime":384.63,"endTime":388.20000000000005,"body":"Maybe they have a YouTube"},{"speaker":"Definition of a Crosscast","startTime":384.63,"endTime":388.20000000000005,"body":"channel, or they have a blog, or"},{"speaker":"Definition of a Crosscast","startTime":388.35,"endTime":391.56,"body":"maybe they just are on a"},{"speaker":"Definition of a Crosscast","startTime":388.35,"endTime":391.56,"body":"different kind of platform. But"},{"speaker":"Definition of a Crosscast","startTime":391.77,"endTime":396.96,"body":"this is a conversation between"},{"speaker":"Definition of a Crosscast","startTime":391.77,"endTime":396.96,"body":"two podcasters that is going to"},{"speaker":"Definition of a Crosscast","startTime":396.96,"endTime":402.81,"body":"be aired on each podcast. Okay,"},{"speaker":"Definition of a Crosscast","startTime":396.96,"endTime":402.81,"body":"are you with me here? So,"},{"speaker":"Definition of a Crosscast","startTime":403.08,"endTime":408.03000000000003,"body":"technically, one person would"},{"speaker":"Definition of a Crosscast","startTime":403.08,"endTime":408.03000000000003,"body":"still be the one that steers the"},{"speaker":"Definition of a Crosscast","startTime":408.03000000000003,"endTime":412.26,"body":"conversation because you don't I"},{"speaker":"Definition of a Crosscast","startTime":408.03000000000003,"endTime":412.26,"body":"mean, you can't have to host of"},{"speaker":"Definition of a Crosscast","startTime":412.26,"endTime":414.72,"body":"a show where people are just"},{"speaker":"Definition of a Crosscast","startTime":412.26,"endTime":414.72,"body":"talking back and forth. I guess"},{"speaker":"Definition of a Crosscast","startTime":414.72,"endTime":418.38,"body":"you could, I guess you could"},{"speaker":"Definition of a Crosscast","startTime":414.72,"endTime":418.38,"body":"like do like a timeframe where"},{"speaker":"Definition of a Crosscast","startTime":418.38,"endTime":421.83,"body":"you say okay, I'm gonna let you"},{"speaker":"Definition of a Crosscast","startTime":418.38,"endTime":421.83,"body":"ask me five questions. And then"},{"speaker":"Definition of a Crosscast","startTime":421.83,"endTime":424.83,"body":"I'm gonna ask you five questions"},{"speaker":"Definition of a Crosscast","startTime":421.83,"endTime":424.83,"body":"and we're gonna swap like, you"},{"speaker":"Definition of a Crosscast","startTime":424.83,"endTime":427.59000000000003,"body":"know, I don't know you could"},{"speaker":"Definition of a Crosscast","startTime":424.83,"endTime":427.59000000000003,"body":"figure that part out but for the"},{"speaker":"Definition of a Crosscast","startTime":427.59000000000003,"endTime":432.12,"body":"sake of explaining the"},{"speaker":"Definition of a Crosscast","startTime":427.59000000000003,"endTime":432.12,"body":"definition of a crosscast, it is"},{"speaker":"Definition of a Crosscast","startTime":432.12,"endTime":437.67,"body":"recording one piece of content"},{"speaker":"Definition of a Crosscast","startTime":432.12,"endTime":437.67,"body":"You will share on two different"},{"speaker":"Definition of a Crosscast","startTime":437.73,"endTime":441.63,"body":"podcasts. Okay, are you with me?"},{"speaker":"Definition of a Crosscast","startTime":437.73,"endTime":441.63,"body":"Okay, good. So I hope you're"},{"speaker":"Definition of a Crosscast","startTime":441.63,"endTime":446.58,"body":"nodding along. So a crosscast"},{"speaker":"Definition of a Crosscast","startTime":441.63,"endTime":446.58,"body":"that I have been a part of is I"},{"speaker":"Definition of a Crosscast","startTime":446.58,"endTime":450.54,"body":"was on, or actually he was on my"},{"speaker":"Definition of a Crosscast","startTime":446.58,"endTime":450.54,"body":"podcast first. So if you go"},{"speaker":"Definition of a Crosscast","startTime":450.54,"endTime":455.22,"body":"listen to the interview that I"},{"speaker":"Definition of a Crosscast","startTime":450.54,"endTime":455.22,"body":"did with Thomas, stat, I'm gonna"},{"speaker":"Definition of a Crosscast","startTime":455.22,"endTime":459.87,"body":"link to it in the show notes. So"},{"speaker":"Definition of a Crosscast","startTime":455.22,"endTime":459.87,"body":"KrystalProffitt.com/episode209."},{"speaker":"Definition of a Crosscast","startTime":460.5,"endTime":465.21,"body":"He has the novel marketing"},{"speaker":"Definition of a Crosscast","startTime":460.5,"endTime":465.21,"body":"podcast as well. And we were"},{"speaker":"Definition of a Crosscast","startTime":465.21,"endTime":469.59000000000003,"body":"talking about my upcoming book."},{"speaker":"Definition of a Crosscast","startTime":465.21,"endTime":469.59000000000003,"body":"And this was I say upcoming The"},{"speaker":"Definition of a Crosscast","startTime":469.59000000000003,"endTime":473.16,"body":"book has already launched, but"},{"speaker":"Definition of a Crosscast","startTime":469.59000000000003,"endTime":473.16,"body":"at the point of us recording"},{"speaker":"Definition of a Crosscast","startTime":473.16,"endTime":478.41,"body":"that episode, earlier in 2020,"},{"speaker":"Definition of a Crosscast","startTime":473.16,"endTime":478.41,"body":"the book had not launched. And"},{"speaker":"Definition of a Crosscast","startTime":478.44,"endTime":481.95,"body":"he had offered we had met"},{"speaker":"Definition of a Crosscast","startTime":478.44,"endTime":481.95,"body":"earlier in the year at the spark"},{"speaker":"Definition of a Crosscast","startTime":481.95,"endTime":485.61,"body":"Christian podcast conference."},{"speaker":"Definition of a Crosscast","startTime":481.95,"endTime":485.61,"body":"And I was like, You know what, I"},{"speaker":"Definition of a Crosscast","startTime":485.61,"endTime":488.49,"body":"would love to have a"},{"speaker":"Definition of a Crosscast","startTime":485.61,"endTime":488.49,"body":"conversation about your podcast"},{"speaker":"Definition of a Crosscast","startTime":488.49,"endTime":492.06,"body":"journey. And he said, you know,"},{"speaker":"Definition of a Crosscast","startTime":488.49,"endTime":492.06,"body":"it'd be really cool if we could"},{"speaker":"Definition of a Crosscast","startTime":492.06,"endTime":496.2,"body":"do a crosscast. And we could do"},{"speaker":"Definition of a Crosscast","startTime":492.06,"endTime":496.2,"body":"like a book coaching, where we"},{"speaker":"Definition of a Crosscast","startTime":496.2,"endTime":499.02,"body":"chat about your book and the"},{"speaker":"Definition of a Crosscast","startTime":496.2,"endTime":499.02,"body":"plans that you have. And I could"},{"speaker":"Definition of a Crosscast","startTime":499.02,"endTime":501.45,"body":"give you some advice, because"},{"speaker":"Definition of a Crosscast","startTime":499.02,"endTime":501.45,"body":"that's what he does, he helps"},{"speaker":"Definition of a Crosscast","startTime":501.45,"endTime":506.49,"body":"authors get published. And so"},{"speaker":"Definition of a Crosscast","startTime":501.45,"endTime":506.49,"body":"what we did is we recorded our"},{"speaker":"Definition of a Crosscast","startTime":506.49,"endTime":511.08,"body":"interview. And then he took"},{"speaker":"Definition of a Crosscast","startTime":506.49,"endTime":511.08,"body":"parts of the interview, I don't"},{"speaker":"Definition of a Crosscast","startTime":511.08,"endTime":514.62,"body":"know that he used all of it. And"},{"speaker":"Definition of a Crosscast","startTime":511.08,"endTime":514.62,"body":"then he kind of added an intro"},{"speaker":"Definition of a Crosscast","startTime":514.62,"endTime":517.47,"body":"to say, Hey, this is what we did"},{"speaker":"Definition of a Crosscast","startTime":514.62,"endTime":517.47,"body":"on you know, this is on the"},{"speaker":"Definition of a Crosscast","startTime":517.47,"endTime":520.53,"body":"Proffitt Podcast, this is what"},{"speaker":"Definition of a Crosscast","startTime":517.47,"endTime":520.53,"body":"we talked about. And then he"},{"speaker":"Definition of a Crosscast","startTime":520.56,"endTime":524.46,"body":"aired, like I sent him, he had"},{"speaker":"Definition of a Crosscast","startTime":520.56,"endTime":524.46,"body":"all the audio files, and he"},{"speaker":"Definition of a Crosscast","startTime":524.46,"endTime":529.59,"body":"aired our interview on his"},{"speaker":"Definition of a Crosscast","startTime":524.46,"endTime":529.59,"body":"podcast. Now we can go into"},{"speaker":"Definition of a Crosscast","startTime":529.59,"endTime":532.74,"body":"probably in another episode, I"},{"speaker":"Definition of a Crosscast","startTime":529.59,"endTime":532.74,"body":"can go into the mechanics, the"},{"speaker":"Definition of a Crosscast","startTime":532.77,"endTime":538.47,"body":"logistics of how you would"},{"speaker":"Definition of a Crosscast","startTime":532.77,"endTime":538.47,"body":"format, a crosscast to make sure"},{"speaker":"Definition of a Crosscast","startTime":538.47,"endTime":541.71,"body":"it's beneficial to both"},{"speaker":"Definition of a Crosscast","startTime":538.47,"endTime":541.71,"body":"audiences."},{"speaker":"Pros of a Crosscast","startTime":541.98,"endTime":544.049,"body":"But I"},{"speaker":"Pros of a Crosscast","startTime":541.98,"endTime":544.049,"body":"wanted to talk about the pros"},{"speaker":"Pros of a Crosscast","startTime":544.108,"endTime":547.3,"body":"and the cons, right? Because"},{"speaker":"Pros of a Crosscast","startTime":544.108,"endTime":547.3,"body":"it's not all sunshine and"},{"speaker":"Pros of a Crosscast","startTime":547.3589999999999,"endTime":550.847,"body":"rainbows. Whenever you're you"},{"speaker":"Pros of a Crosscast","startTime":547.3589999999999,"endTime":550.847,"body":"have someone approach you and"},{"speaker":"Pros of a Crosscast","startTime":550.906,"endTime":554.453,"body":"they say, Oh, my gosh, it would"},{"speaker":"Pros of a Crosscast","startTime":550.906,"endTime":554.453,"body":"be so fun to do an interview"},{"speaker":"Pros of a Crosscast","startTime":554.512,"endTime":558.119,"body":"with you. Let's do it. And let's"},{"speaker":"Pros of a Crosscast","startTime":554.512,"endTime":558.119,"body":"air it on both of our shows."},{"speaker":"Pros of a Crosscast","startTime":558.178,"endTime":561.606,"body":"Okay, there are some pros and"},{"speaker":"Pros of a Crosscast","startTime":558.178,"endTime":561.606,"body":"cons to doing this. So let's"},{"speaker":"Pros of a Crosscast","startTime":561.6659999999999,"endTime":565.213,"body":"cover the good stuff first,"},{"speaker":"Pros of a Crosscast","startTime":561.6659999999999,"endTime":565.213,"body":"right? The pros. And what I love"},{"speaker":"Pros of a Crosscast","startTime":565.2719999999999,"endTime":568.701,"body":"about it, is it gives each"},{"speaker":"Pros of a Crosscast","startTime":565.2719999999999,"endTime":568.701,"body":"podcast more exposure. So let's"},{"speaker":"Pros of a Crosscast","startTime":568.76,"endTime":572.543,"body":"pretend that you and I are brand"},{"speaker":"Pros of a Crosscast","startTime":568.76,"endTime":572.543,"body":"new baby podcasters. Right. And"},{"speaker":"Pros of a Crosscast","startTime":572.6020000000001,"endTime":576.327,"body":"we are walking hand in hand into"},{"speaker":"Pros of a Crosscast","startTime":572.6020000000001,"endTime":576.327,"body":"this podcast journey together."},{"speaker":"Pros of a Crosscast","startTime":576.386,"endTime":580.0509999999999,"body":"But neither one of us have an"},{"speaker":"Pros of a Crosscast","startTime":576.386,"endTime":580.0509999999999,"body":"audience, right. And neither one"},{"speaker":"Pros of a Crosscast","startTime":580.11,"endTime":583.6569999999999,"body":"of it like we're both starting"},{"speaker":"Pros of a Crosscast","startTime":580.11,"endTime":583.6569999999999,"body":"from scratch. And we're like,"},{"speaker":"Pros of a Crosscast","startTime":583.716,"endTime":587.441,"body":"okay, I kind of have some like"},{"speaker":"Pros of a Crosscast","startTime":583.716,"endTime":587.441,"body":"pool in this network. So I think"},{"speaker":"Pros of a Crosscast","startTime":587.5,"endTime":591.283,"body":"that I might be able to get some"},{"speaker":"Pros of a Crosscast","startTime":587.5,"endTime":591.283,"body":"people to listen. And the other"},{"speaker":"Pros of a Crosscast","startTime":591.342,"endTime":595.008,"body":"person says, Yeah, I think you"},{"speaker":"Pros of a Crosscast","startTime":591.342,"endTime":595.008,"body":"know, this, I have, you know, a"},{"speaker":"Pros of a Crosscast","startTime":595.067,"endTime":598.732,"body":"little bit of a network too. Why"},{"speaker":"Pros of a Crosscast","startTime":595.067,"endTime":598.732,"body":"don't we have a conversation,"},{"speaker":"Pros of a Crosscast","startTime":598.7909999999999,"endTime":602.22,"body":"and then we can share this"},{"speaker":"Pros of a Crosscast","startTime":598.7909999999999,"endTime":602.22,"body":"conversation out to both of our"},{"speaker":"Pros of a Crosscast","startTime":602.279,"endTime":606.1220000000001,"body":"networks, and I'll talk about my"},{"speaker":"Pros of a Crosscast","startTime":602.279,"endTime":606.1220000000001,"body":"podcasts, you'll talk about your"},{"speaker":"Pros of a Crosscast","startTime":606.181,"endTime":609.905,"body":"podcast, and then at that point,"},{"speaker":"Pros of a Crosscast","startTime":606.181,"endTime":609.905,"body":"we'll we will have had doubled"},{"speaker":"Pros of a Crosscast","startTime":609.9639999999999,"endTime":612.9200000000001,"body":"our exposure, because I'm"},{"speaker":"Pros of a Crosscast","startTime":609.9639999999999,"endTime":612.9200000000001,"body":"getting in front of your"},{"speaker":"Pros of a Crosscast","startTime":612.979,"endTime":616.5260000000001,"body":"audience and you're getting in"},{"speaker":"Pros of a Crosscast","startTime":612.979,"endTime":616.5260000000001,"body":"front of mine. Does that make"},{"speaker":"Pros of a Crosscast","startTime":616.586,"endTime":620.133,"body":"sense? Like we're gonna have"},{"speaker":"Pros of a Crosscast","startTime":616.586,"endTime":620.133,"body":"more exposure, simply by airing"},{"speaker":"Pros of a Crosscast","startTime":620.192,"endTime":623.798,"body":"this episode in front of, it's"},{"speaker":"Pros of a Crosscast","startTime":620.192,"endTime":623.798,"body":"almost like you're standing on"},{"speaker":"Pros of a Crosscast","startTime":623.857,"endTime":627.345,"body":"two stages simultaneously, in"},{"speaker":"Pros of a Crosscast","startTime":623.857,"endTime":627.345,"body":"front of different audiences."},{"speaker":"Pros of a Crosscast","startTime":627.404,"endTime":631.069,"body":"Okay, so that's the number one"},{"speaker":"Pros of a Crosscast","startTime":627.404,"endTime":631.069,"body":"pro that I have for this is for"},{"speaker":"Pros of a Crosscast","startTime":631.1279999999999,"endTime":634.498,"body":"all you new podcasters. They're"},{"speaker":"Pros of a Crosscast","startTime":631.1279999999999,"endTime":634.498,"body":"trying to get in front of"},{"speaker":"Pros of a Crosscast","startTime":634.557,"endTime":638.104,"body":"people. Now. I don't want to"},{"speaker":"Pros of a Crosscast","startTime":634.557,"endTime":638.104,"body":"really call this a con, this is"},{"speaker":"Pros of a Crosscast","startTime":638.163,"endTime":641.71,"body":"more like a caveat to that is,"},{"speaker":"Pros of a Crosscast","startTime":638.163,"endTime":641.71,"body":"you can't just do a crosscast"},{"speaker":"Pros of a Crosscast","startTime":641.77,"endTime":645.435,"body":"with someone that's not in your"},{"speaker":"Pros of a Crosscast","startTime":641.77,"endTime":645.435,"body":"industry, or not even close to"},{"speaker":"Pros of a Crosscast","startTime":645.494,"endTime":648.982,"body":"your industry. So a perfect"},{"speaker":"Pros of a Crosscast","startTime":645.494,"endTime":648.982,"body":"example is if I were to go on a"},{"speaker":"Pros of a Crosscast","startTime":649.041,"endTime":652.647,"body":"fishing podcast like this would"},{"speaker":"Pros of a Crosscast","startTime":649.041,"endTime":652.647,"body":"not make a lot of sense. If I"},{"speaker":"Pros of a Crosscast","startTime":652.706,"endTime":656.312,"body":"were to talk about podcasting,"},{"speaker":"Pros of a Crosscast","startTime":652.706,"endTime":656.312,"body":"then they would be like, wait,"},{"speaker":"Pros of a Crosscast","startTime":656.372,"endTime":659.978,"body":"we don't care about that. We"},{"speaker":"Pros of a Crosscast","startTime":656.372,"endTime":659.978,"body":"want to know about the best bass"},{"speaker":"Pros of a Crosscast","startTime":660.037,"endTime":663.88,"body":"fishing spots in Texas, we don't"},{"speaker":"Pros of a Crosscast","startTime":660.037,"endTime":663.88,"body":"care about your podcasting stuff"},{"speaker":"Pros of a Crosscast","startTime":663.939,"endTime":667.367,"body":"that you're talking about, can"},{"speaker":"Pros of a Crosscast","startTime":663.939,"endTime":667.367,"body":"you just go back to talking"},{"speaker":"Pros of a Crosscast","startTime":667.427,"endTime":671.151,"body":"about fishing, and I would say,"},{"speaker":"Pros of a Crosscast","startTime":667.427,"endTime":671.151,"body":"Oh, I'm not the person you want"},{"speaker":"Pros of a Crosscast","startTime":671.21,"endTime":674.994,"body":"to interview for your show, then"},{"speaker":"Pros of a Crosscast","startTime":671.21,"endTime":674.994,"body":"because we're not a good match."},{"speaker":"Pros of a Crosscast","startTime":675.053,"endTime":678.718,"body":"So you want to make sure that"},{"speaker":"Pros of a Crosscast","startTime":675.053,"endTime":678.718,"body":"the person that you decide to do"},{"speaker":"Pros of a Crosscast","startTime":678.777,"endTime":682.442,"body":"this with is aligned with your"},{"speaker":"Pros of a Crosscast","startTime":678.777,"endTime":682.442,"body":"audience in some way. Like they"},{"speaker":"Pros of a Crosscast","startTime":682.501,"endTime":685.93,"body":"have people in their audience"},{"speaker":"Pros of a Crosscast","startTime":682.501,"endTime":685.93,"body":"that would eventually become"},{"speaker":"Pros of a Crosscast","startTime":685.989,"endTime":689.832,"body":"listeners of your show, and vice"},{"speaker":"Pros of a Crosscast","startTime":685.989,"endTime":689.832,"body":"versa. So that's number one, you"},{"speaker":"Pros of a Crosscast","startTime":689.891,"endTime":693.497,"body":"can definitely get more exposure"},{"speaker":"Pros of a Crosscast","startTime":689.891,"endTime":693.497,"body":"with the right parameters in"},{"speaker":"Pros of a Crosscast","startTime":693.556,"endTime":697.399,"body":"place. So the second Pro, is you"},{"speaker":"Pros of a Crosscast","startTime":693.556,"endTime":697.399,"body":"only have to create one piece of"},{"speaker":"Pros of a Crosscast","startTime":697.458,"endTime":701.183,"body":"content. Oh my gosh, like this"},{"speaker":"Pros of a Crosscast","startTime":697.458,"endTime":701.183,"body":"is so appealing to everyone that"},{"speaker":"Pros of a Crosscast","startTime":701.242,"endTime":704.73,"body":"feels like oh my gosh, I'm on"},{"speaker":"Pros of a Crosscast","startTime":701.242,"endTime":704.73,"body":"the hamster wheel of creating"},{"speaker":"Pros of a Crosscast","startTime":704.789,"endTime":708.158,"body":"content. You know, I need a new"},{"speaker":"Pros of a Crosscast","startTime":704.789,"endTime":708.158,"body":"piece every week. And I'm"},{"speaker":"Pros of a Crosscast","startTime":708.218,"endTime":712.001,"body":"running out of ideas. And I know"},{"speaker":"Pros of a Crosscast","startTime":708.218,"endTime":712.001,"body":"this is a lot of you. This is a"},{"speaker":"Pros of a Crosscast","startTime":712.0600000000001,"endTime":715.903,"body":"lot of you. You tell me Krystal,"},{"speaker":"Pros of a Crosscast","startTime":712.0600000000001,"endTime":715.903,"body":"I've talked about my 10 favorite"},{"speaker":"Pros of a Crosscast","startTime":715.962,"endTime":719.627,"body":"ideas that I had for my podcast."},{"speaker":"Pros of a Crosscast","startTime":715.962,"endTime":719.627,"body":"Now I don't know what to talk"},{"speaker":"Pros of a Crosscast","startTime":719.686,"endTime":723.174,"body":"about anymore. And I'm like,"},{"speaker":"Pros of a Crosscast","startTime":719.686,"endTime":723.174,"body":"Well, first of all, we need to"},{"speaker":"Pros of a Crosscast","startTime":723.2330000000001,"endTime":726.189,"body":"have another conversation"},{"speaker":"Pros of a Crosscast","startTime":723.2330000000001,"endTime":726.189,"body":"because I've had so many"},{"speaker":"Pros of a Crosscast","startTime":726.248,"endTime":729.382,"body":"episodes, I will link to them in"},{"speaker":"Pros of a Crosscast","startTime":726.248,"endTime":729.382,"body":"the show notes about"},{"speaker":"Pros of a Crosscast","startTime":729.441,"endTime":732.988,"body":"brainstorming content ideas and"},{"speaker":"Pros of a Crosscast","startTime":729.441,"endTime":732.988,"body":"coming up with new pieces of"},{"speaker":"Pros of a Crosscast","startTime":733.047,"endTime":736.476,"body":"content. Okay, this is really"},{"speaker":"Pros of a Crosscast","startTime":733.047,"endTime":736.476,"body":"important. This is one of my"},{"speaker":"Pros of a Crosscast","startTime":736.535,"endTime":740.2,"body":"goals in life is to never have"},{"speaker":"Pros of a Crosscast","startTime":736.535,"endTime":740.2,"body":"another podcaster Tell me, they"},{"speaker":"Pros of a Crosscast","startTime":740.259,"endTime":744.043,"body":"don't know what to talk about on"},{"speaker":"Pros of a Crosscast","startTime":740.259,"endTime":744.043,"body":"their podcast. Okay, this is my"},{"speaker":"Pros of a Crosscast","startTime":744.102,"endTime":747.412,"body":"superpower. So I want to make"},{"speaker":"Pros of a Crosscast","startTime":744.102,"endTime":747.412,"body":"sure you go check that out"},{"speaker":"Pros of a Crosscast","startTime":747.471,"endTime":749.718,"body":"again."},{"speaker":"Pros of a Crosscast","startTime":747.471,"endTime":749.718,"body":"KrystalProffitt.com/episode209,"},{"speaker":"Pros of a Crosscast","startTime":749.777,"endTime":753.324,"body":"I'm gonna have some resources"},{"speaker":"Pros of a Crosscast","startTime":749.777,"endTime":753.324,"body":"for you to create content, but"},{"speaker":"Pros of a Crosscast","startTime":753.383,"endTime":756.93,"body":"you only have to create one"},{"speaker":"Pros of a Crosscast","startTime":753.383,"endTime":756.93,"body":"piece of content whenever you do"},{"speaker":"Pros of a Crosscast","startTime":756.989,"endTime":760.3,"body":"a crosscast. So it is one"},{"speaker":"Pros of a Crosscast","startTime":756.989,"endTime":760.3,"body":"conversation. And then you are"},{"speaker":"Pros of a Crosscast","startTime":760.359,"endTime":763.788,"body":"using that in two different"},{"speaker":"Pros of a Crosscast","startTime":760.359,"endTime":763.788,"body":"places. Okay, you're not doing"},{"speaker":"Pros of a Crosscast","startTime":763.847,"endTime":767.394,"body":"two separate interviews. It's"},{"speaker":"Pros of a Crosscast","startTime":763.847,"endTime":767.394,"body":"not like you're setting up two"},{"speaker":"Pros of a Crosscast","startTime":767.453,"endTime":771.118,"body":"separate zoom calls, or getting"},{"speaker":"Pros of a Crosscast","startTime":767.453,"endTime":771.118,"body":"on squad cast at two different"},{"speaker":"Pros of a Crosscast","startTime":771.178,"endTime":774.429,"body":"times, or recording on squad"},{"speaker":"Pros of a Crosscast","startTime":771.178,"endTime":774.429,"body":"cast for an hour, and then"},{"speaker":"Pros of a Crosscast","startTime":774.488,"endTime":777.917,"body":"hitting stop and then saying,"},{"speaker":"Pros of a Crosscast","startTime":774.488,"endTime":777.917,"body":"Okay, now we're gonna do the"},{"speaker":"Pros of a Crosscast","startTime":777.976,"endTime":781.582,"body":"other interview. Now, it's too"},{"speaker":"Pros of a Crosscast","startTime":777.976,"endTime":781.582,"body":"much, that is a lot. There are"},{"speaker":"Pros of a Crosscast","startTime":781.641,"endTime":784.952,"body":"reasons why you would do that."},{"speaker":"Pros of a Crosscast","startTime":781.641,"endTime":784.952,"body":"But that's not what we're"},{"speaker":"Pros of a Crosscast","startTime":785.011,"endTime":788.617,"body":"talking about here. Today, we"},{"speaker":"Pros of a Crosscast","startTime":785.011,"endTime":788.617,"body":"are talking about crosscasting."},{"speaker":"Pros of a Crosscast","startTime":788.676,"endTime":792.223,"body":"Okay, that is exactly what we're"},{"speaker":"Pros of a Crosscast","startTime":788.676,"endTime":792.223,"body":"talking about. And when you"},{"speaker":"Pros of a Crosscast","startTime":792.282,"endTime":795.475,"body":"record an interview, with the"},{"speaker":"Pros of a Crosscast","startTime":792.282,"endTime":795.475,"body":"intention of using it in"},{"speaker":"Pros of a Crosscast","startTime":795.534,"endTime":798.6080000000001,"body":"multiple places, it makes"},{"speaker":"Pros of a Crosscast","startTime":795.534,"endTime":798.6080000000001,"body":"content creation that much"},{"speaker":"Pros of a Crosscast","startTime":798.667,"endTime":802.391,"body":"easier. So here's the caveat to"},{"speaker":"Pros of a Crosscast","startTime":798.667,"endTime":802.391,"body":"creating just this one piece of"},{"speaker":"Pros of a Crosscast","startTime":802.451,"endTime":806.116,"body":"content, you have to set it up"},{"speaker":"Pros of a Crosscast","startTime":802.451,"endTime":806.116,"body":"in a way that will benefit both"},{"speaker":"Pros of a Crosscast","startTime":806.175,"endTime":809.545,"body":"audiences. So let's go back to"},{"speaker":"Pros of a Crosscast","startTime":806.175,"endTime":809.545,"body":"the example of me and you,"},{"speaker":"Pros of a Crosscast","startTime":809.604,"endTime":813.3870000000001,"body":"right, I'm just going to pretend"},{"speaker":"Pros of a Crosscast","startTime":809.604,"endTime":813.3870000000001,"body":"that you have a podcast that is"},{"speaker":"Pros of a Crosscast","startTime":813.446,"endTime":816.816,"body":"related to business. So if you"},{"speaker":"Pros of a Crosscast","startTime":813.446,"endTime":816.816,"body":"wanted to know some of the"},{"speaker":"Pros of a Crosscast","startTime":816.875,"endTime":820.481,"body":"higher level strategies of how"},{"speaker":"Pros of a Crosscast","startTime":816.875,"endTime":820.481,"body":"you can use a podcast for your"},{"speaker":"Pros of a Crosscast","startTime":820.541,"endTime":823.969,"body":"business, because that would"},{"speaker":"Pros of a Crosscast","startTime":820.541,"endTime":823.969,"body":"benefit your audience, then I"},{"speaker":"Pros of a Crosscast","startTime":824.028,"endTime":827.812,"body":"need to go into those, but also"},{"speaker":"Pros of a Crosscast","startTime":824.028,"endTime":827.812,"body":"touch on some of the things that"},{"speaker":"Pros of a Crosscast","startTime":827.871,"endTime":831.3,"body":"I know, my audience would"},{"speaker":"Pros of a Crosscast","startTime":827.871,"endTime":831.3,"body":"appreciate as well. So it's like"},{"speaker":"Pros of a Crosscast","startTime":831.359,"endTime":834.67,"body":"you're blending the two"},{"speaker":"Pros of a Crosscast","startTime":831.359,"endTime":834.67,"body":"audiences together. So you know,"},{"speaker":"Pros of a Crosscast","startTime":834.729,"endTime":838.335,"body":"earlier I said, you're taking"},{"speaker":"Pros of a Crosscast","startTime":834.729,"endTime":838.335,"body":"one piece of content and you're"},{"speaker":"Pros of a Crosscast","startTime":838.394,"endTime":841.527,"body":"speaking it on two separate"},{"speaker":"Pros of a Crosscast","startTime":838.394,"endTime":841.527,"body":"stages? Well, when you're"},{"speaker":"Pros of a Crosscast","startTime":841.586,"endTime":845.133,"body":"actually delivering the content,"},{"speaker":"Pros of a Crosscast","startTime":841.586,"endTime":845.133,"body":"right, you're creating this"},{"speaker":"Pros of a Crosscast","startTime":845.192,"endTime":848.68,"body":"interview, I want you to have a"},{"speaker":"Pros of a Crosscast","startTime":845.192,"endTime":848.68,"body":"blended approach. It's like"},{"speaker":"Pros of a Crosscast","startTime":848.739,"endTime":852.227,"body":"you're taking two rooms of"},{"speaker":"Pros of a Crosscast","startTime":848.739,"endTime":852.227,"body":"people, and you're smashing them"},{"speaker":"Pros of a Crosscast","startTime":852.287,"endTime":855.8340000000001,"body":"together into one big room. So"},{"speaker":"Pros of a Crosscast","startTime":852.287,"endTime":855.8340000000001,"body":"you can appeal to both rooms,"},{"speaker":"Pros of a Crosscast","startTime":855.893,"endTime":859.381,"body":"both people. Does that make"},{"speaker":"Pros of a Crosscast","startTime":855.893,"endTime":859.381,"body":"sense? I hope that makes sense."},{"speaker":"Pros of a Crosscast","startTime":859.44,"endTime":862.809,"body":"It makes sense in my mind, but"},{"speaker":"Pros of a Crosscast","startTime":859.44,"endTime":862.809,"body":"maybe you're like Krystal,"},{"speaker":"Pros of a Crosscast","startTime":862.869,"endTime":866.711,"body":"you're in your own little world."},{"speaker":"Pros of a Crosscast","startTime":862.869,"endTime":866.711,"body":"I don't know what you're talking"},{"speaker":"Pros of a Crosscast","startTime":866.77,"endTime":870.376,"body":"about. If that's you reach out"},{"speaker":"Pros of a Crosscast","startTime":866.77,"endTime":870.376,"body":"to me, and we can have another"},{"speaker":"Pros of a Crosscast","startTime":870.436,"endTime":873.9830000000001,"body":"conversation because I want to"},{"speaker":"Pros of a Crosscast","startTime":870.436,"endTime":873.9830000000001,"body":"make sure that you understand"},{"speaker":"Pros of a Crosscast","startTime":874.042,"endTime":877.4110000000001,"body":"that we are just making sure"},{"speaker":"Pros of a Crosscast","startTime":874.042,"endTime":877.4110000000001,"body":"that there is a through line"},{"speaker":"Pros of a Crosscast","startTime":877.471,"endTime":880.899,"body":"between the two audiences."},{"speaker":"Pros of a Crosscast","startTime":877.471,"endTime":880.899,"body":"Again, going back to me talking"},{"speaker":"Pros of a Crosscast","startTime":880.958,"endTime":884.565,"body":"to the bass fishing pros that"},{"speaker":"Pros of a Crosscast","startTime":880.958,"endTime":884.565,"body":"thought they were going to hear"},{"speaker":"Pros of a Crosscast","startTime":884.624,"endTime":887.52,"body":"about crosscasting,"},{"speaker":"Pros of a Crosscast","startTime":884.624,"endTime":887.52,"body":"crosscasting, whatever. And I"},{"speaker":"Pros of a Crosscast","startTime":887.58,"endTime":891.068,"body":"really know what that means. I"},{"speaker":"Pros of a Crosscast","startTime":887.58,"endTime":891.068,"body":"just saw a bunch pictures of"},{"speaker":"Pros of a Crosscast","startTime":891.127,"endTime":894.674,"body":"like rods and reels on Google."},{"speaker":"Pros of a Crosscast","startTime":891.127,"endTime":894.674,"body":"And I was like, Oh, no, we're"},{"speaker":"Pros of a Crosscast","startTime":894.7330000000001,"endTime":898.28,"body":"not talking about that. I don't"},{"speaker":"Pros of a Crosscast","startTime":894.7330000000001,"endTime":898.28,"body":"even know what that means. I"},{"speaker":"Pros of a Crosscast","startTime":898.339,"endTime":901.945,"body":"know at least know what rod and"},{"speaker":"Pros of a Crosscast","startTime":898.339,"endTime":901.945,"body":"reel is right. But that's not"},{"speaker":"Pros of a Crosscast","startTime":902.004,"endTime":905.492,"body":"what we're talking about here"},{"speaker":"Pros of a Crosscast","startTime":902.004,"endTime":905.492,"body":"today. So again, the pros are"},{"speaker":"Pros of a Crosscast","startTime":905.551,"endTime":909.69,"body":"more exposure for both podcast"},{"speaker":"Pros of a Crosscast","startTime":905.551,"endTime":909.69,"body":"and only creating one piece of content."},{"speaker":"Cons of a Crosscast","startTime":909.69,"endTime":912.321,"body":"Now, let's"},{"speaker":"Cons of a Crosscast","startTime":909.69,"endTime":912.321,"body":"talk about the cons. Okay, and"},{"speaker":"Cons of a Crosscast","startTime":912.385,"endTime":916.172,"body":"we've kind of already tiptoed"},{"speaker":"Cons of a Crosscast","startTime":912.385,"endTime":916.172,"body":"into this area. But the first"},{"speaker":"Cons of a Crosscast","startTime":916.236,"endTime":919.9590000000001,"body":"one is your audiences don't"},{"speaker":"Cons of a Crosscast","startTime":916.236,"endTime":919.9590000000001,"body":"align, like you have this idea"},{"speaker":"Cons of a Crosscast","startTime":920.023,"endTime":923.938,"body":"in your head of like, Oh, my"},{"speaker":"Cons of a Crosscast","startTime":920.023,"endTime":923.938,"body":"gosh, this conversation is going"},{"speaker":"Cons of a Crosscast","startTime":924.002,"endTime":927.981,"body":"to flow smoothly between these"},{"speaker":"Cons of a Crosscast","startTime":924.002,"endTime":927.981,"body":"two audiences. But then you get"},{"speaker":"Cons of a Crosscast","startTime":928.045,"endTime":931.575,"body":"to talk and you realize, my"},{"speaker":"Cons of a Crosscast","startTime":928.045,"endTime":931.575,"body":"audience doesn't care about"},{"speaker":"Cons of a Crosscast","startTime":931.64,"endTime":935.491,"body":"this, or the other person is"},{"speaker":"Cons of a Crosscast","startTime":931.64,"endTime":935.491,"body":"talking. And they're just like,"},{"speaker":"Cons of a Crosscast","startTime":935.555,"endTime":939.598,"body":"I don't really know that this is"},{"speaker":"Cons of a Crosscast","startTime":935.555,"endTime":939.598,"body":"gonna fly with my audience, or"},{"speaker":"Cons of a Crosscast","startTime":939.662,"endTime":943.385,"body":"to jump right into the second"},{"speaker":"Cons of a Crosscast","startTime":939.662,"endTime":943.385,"body":"con, this particular episode"},{"speaker":"Cons of a Crosscast","startTime":943.449,"endTime":947.172,"body":"could perform really well for"},{"speaker":"Cons of a Crosscast","startTime":943.449,"endTime":947.172,"body":"one audience, and be a total"},{"speaker":"Cons of a Crosscast","startTime":947.236,"endTime":950.894,"body":"dud, flop zero, nobody for"},{"speaker":"Cons of a Crosscast","startTime":947.236,"endTime":950.894,"body":"another audience. So that is a"},{"speaker":"Cons of a Crosscast","startTime":950.958,"endTime":954.681,"body":"con. And that's kind of what you"},{"speaker":"Cons of a Crosscast","startTime":950.958,"endTime":954.681,"body":"have to go into the first"},{"speaker":"Cons of a Crosscast","startTime":954.745,"endTime":958.147,"body":"crosscast you ever do a little"},{"speaker":"Cons of a Crosscast","startTime":954.745,"endTime":958.147,"body":"bit, I don't wanna say"},{"speaker":"Cons of a Crosscast","startTime":958.211,"endTime":962.318,"body":"skeptical, but like you want to,"},{"speaker":"Cons of a Crosscast","startTime":958.211,"endTime":962.318,"body":"like kind of ease into it, like"},{"speaker":"Cons of a Crosscast","startTime":962.383,"endTime":965.72,"body":"don't have these high"},{"speaker":"Cons of a Crosscast","startTime":962.383,"endTime":965.72,"body":"expectations that just because"},{"speaker":"Cons of a Crosscast","startTime":965.784,"endTime":969.507,"body":"you have a great crosscast"},{"speaker":"Cons of a Crosscast","startTime":965.784,"endTime":969.507,"body":"partner that you're going to do"},{"speaker":"Cons of a Crosscast","startTime":969.571,"endTime":973.614,"body":"a promotional podcast with you."},{"speaker":"Cons of a Crosscast","startTime":969.571,"endTime":973.614,"body":"It doesn't matter. Even if they"},{"speaker":"Cons of a Crosscast","startTime":973.679,"endTime":977.594,"body":"have a huge audience, it may not"},{"speaker":"Cons of a Crosscast","startTime":973.679,"endTime":977.594,"body":"translate to both audiences."},{"speaker":"Cons of a Crosscast","startTime":977.658,"endTime":981.38,"body":"I've had this happen to me"},{"speaker":"Cons of a Crosscast","startTime":977.658,"endTime":981.38,"body":"before. I had someone come onto"},{"speaker":"Cons of a Crosscast","startTime":981.445,"endTime":985.167,"body":"my show, they had this giant"},{"speaker":"Cons of a Crosscast","startTime":981.445,"endTime":985.167,"body":"social media following. And I"},{"speaker":"Cons of a Crosscast","startTime":985.231,"endTime":989.211,"body":"was really under the impression"},{"speaker":"Cons of a Crosscast","startTime":985.231,"endTime":989.211,"body":"that if I just got this person"},{"speaker":"Cons of a Crosscast","startTime":989.275,"endTime":993.126,"body":"on my show, and you know, I"},{"speaker":"Cons of a Crosscast","startTime":989.275,"endTime":993.126,"body":"shared it, then they would share"},{"speaker":"Cons of a Crosscast","startTime":993.19,"endTime":996.784,"body":"it, and I would get all these"},{"speaker":"Cons of a Crosscast","startTime":993.19,"endTime":996.784,"body":"listeners and I would have"},{"speaker":"Cons of a Crosscast","startTime":996.848,"endTime":1000.442,"body":"millions of downloads and"},{"speaker":"Cons of a Crosscast","startTime":996.848,"endTime":1000.442,"body":"thousands of listeners forever"},{"speaker":"Cons of a Crosscast","startTime":1000.507,"endTime":1004.357,"body":"and ever. Amen. That did not"},{"speaker":"Cons of a Crosscast","startTime":1000.507,"endTime":1004.357,"body":"happen. Okay, like sorry, boop,"},{"speaker":"Cons of a Crosscast","startTime":1004.422,"endTime":1007.952,"body":"I'm gonna burst a bubble. That"},{"speaker":"Cons of a Crosscast","startTime":1004.422,"endTime":1007.952,"body":"didn't happen for me. It"},{"speaker":"Cons of a Crosscast","startTime":1008.016,"endTime":1012.059,"body":"probably won't happen for you,"},{"speaker":"Cons of a Crosscast","startTime":1008.016,"endTime":1012.059,"body":"unless you walk into it, knowing"},{"speaker":"Cons of a Crosscast","startTime":1012.123,"endTime":1016.039,"body":"that your audiences are 100%"},{"speaker":"Cons of a Crosscast","startTime":1012.123,"endTime":1016.039,"body":"aligned, and that both are going"},{"speaker":"Cons of a Crosscast","startTime":1016.103,"endTime":1020.082,"body":"to perform really well or it's"},{"speaker":"Cons of a Crosscast","startTime":1016.103,"endTime":1020.082,"body":"going to perform really well in"},{"speaker":"Cons of a Crosscast","startTime":1020.146,"endTime":1023.676,"body":"front of both audiences. And"},{"speaker":"Cons of a Crosscast","startTime":1020.146,"endTime":1023.676,"body":"there's honestly no way to"},{"speaker":"Cons of a Crosscast","startTime":1023.74,"endTime":1027.655,"body":"guarantee that there's no way to"},{"speaker":"Cons of a Crosscast","startTime":1023.74,"endTime":1027.655,"body":"guarantee Because I can tell"},{"speaker":"Cons of a Crosscast","startTime":1027.72,"endTime":1031.5059999999999,"body":"you, I could be on, let's just"},{"speaker":"Cons of a Crosscast","startTime":1027.72,"endTime":1031.5059999999999,"body":"say Amy Porterfield podcast,"},{"speaker":"Cons of a Crosscast","startTime":1031.5700000000002,"endTime":1035.6779999999999,"body":"right. And then I could do this"},{"speaker":"Cons of a Crosscast","startTime":1031.5700000000002,"endTime":1035.6779999999999,"body":"interview with her. And maybe it"},{"speaker":"Cons of a Crosscast","startTime":1035.742,"endTime":1039.529,"body":"performs really well on her"},{"speaker":"Cons of a Crosscast","startTime":1035.742,"endTime":1039.529,"body":"show. And then I air it on this"},{"speaker":"Cons of a Crosscast","startTime":1039.5929999999998,"endTime":1043.6370000000002,"body":"podcast, the Proffitt Podcast,"},{"speaker":"Cons of a Crosscast","startTime":1039.5929999999998,"endTime":1043.6370000000002,"body":"but you don't care about what we"},{"speaker":"Cons of a Crosscast","startTime":1043.701,"endTime":1047.423,"body":"talked about on her show,"},{"speaker":"Cons of a Crosscast","startTime":1043.701,"endTime":1047.423,"body":"because her show is about online"},{"speaker":"Cons of a Crosscast","startTime":1047.488,"endTime":1051.467,"body":"marketing. And maybe you're not"},{"speaker":"Cons of a Crosscast","startTime":1047.488,"endTime":1051.467,"body":"here to learn about, you know,"},{"speaker":"Cons of a Crosscast","startTime":1051.531,"endTime":1055.1889999999999,"body":"webinars or creating online"},{"speaker":"Cons of a Crosscast","startTime":1051.531,"endTime":1055.1889999999999,"body":"courses, you're here to learn"},{"speaker":"Cons of a Crosscast","startTime":1055.254,"endTime":1059.104,"body":"about podcasting. So you have to"},{"speaker":"Cons of a Crosscast","startTime":1055.254,"endTime":1059.104,"body":"know your audiences on both"},{"speaker":"Cons of a Crosscast","startTime":1059.1689999999999,"endTime":1062.763,"body":"podcasts and be able to"},{"speaker":"Cons of a Crosscast","startTime":1059.1689999999999,"endTime":1062.763,"body":"understand, like, kind of, like,"},{"speaker":"Cons of a Crosscast","startTime":1062.827,"endTime":1066.614,"body":"have the pulse of what both"},{"speaker":"Cons of a Crosscast","startTime":1062.827,"endTime":1066.614,"body":"audiences really want from you."},{"speaker":"Cons of a Crosscast","startTime":1066.6779999999999,"endTime":1070.4,"body":"So this is kind of just an"},{"speaker":"Cons of a Crosscast","startTime":1066.6779999999999,"endTime":1070.4,"body":"introduction into crosscasting."},{"speaker":"Cons of a Crosscast","startTime":1070.4650000000001,"endTime":1074.444,"body":"And I want to do another episode"},{"speaker":"Cons of a Crosscast","startTime":1070.4650000000001,"endTime":1074.444,"body":"that goes into the format and"},{"speaker":"Cons of a Crosscast","startTime":1074.508,"endTime":1077.717,"body":"logistics of how it will"},{"speaker":"Cons of a Crosscast","startTime":1074.508,"endTime":1077.717,"body":"actually work when you're"},{"speaker":"Cons of a Crosscast","startTime":1077.781,"endTime":1080.926,"body":"setting up your very first"},{"speaker":"Cons of a Crosscast","startTime":1077.781,"endTime":1080.926,"body":"crosscast with another"},{"speaker":"Cons of a Crosscast","startTime":1080.99,"endTime":1084.97,"body":"podcaster. Because, honestly,"},{"speaker":"Cons of a Crosscast","startTime":1080.99,"endTime":1084.97,"body":"and maybe this is just me, and I"},{"speaker":"Cons of a Crosscast","startTime":1085.034,"endTime":1088.949,"body":"don't call them rules. Okay,"},{"speaker":"Cons of a Crosscast","startTime":1085.034,"endTime":1088.949,"body":"y'all probably heard me say this"},{"speaker":"Cons of a Crosscast","startTime":1089.013,"endTime":1092.992,"body":"before. I don't like rules. I"},{"speaker":"Cons of a Crosscast","startTime":1089.013,"endTime":1092.992,"body":"like the word guidelines. I have"},{"speaker":"Cons of a Crosscast","startTime":1093.057,"endTime":1096.9070000000002,"body":"a few guidelines that I live by,"},{"speaker":"Cons of a Crosscast","startTime":1093.057,"endTime":1096.9070000000002,"body":"before I have a guest on my"},{"speaker":"Cons of a Crosscast","startTime":1096.972,"endTime":1100.8870000000002,"body":"show. Before I will even email"},{"speaker":"Cons of a Crosscast","startTime":1096.972,"endTime":1100.8870000000002,"body":"someone that emails me like, I"},{"speaker":"Cons of a Crosscast","startTime":1100.951,"endTime":1104.738,"body":"email them back reply to them,"},{"speaker":"Cons of a Crosscast","startTime":1100.951,"endTime":1104.738,"body":"whenever they pitch me for a"},{"speaker":"Cons of a Crosscast","startTime":1104.8020000000001,"endTime":1108.46,"body":"podcast guest like I have very"},{"speaker":"Cons of a Crosscast","startTime":1104.8020000000001,"endTime":1108.46,"body":"specific guidelines that I"},{"speaker":"Cons of a Crosscast","startTime":1108.524,"endTime":1112.4389999999999,"body":"adhere to. And I bring those"},{"speaker":"Cons of a Crosscast","startTime":1108.524,"endTime":1112.4389999999999,"body":"into crosscasting as well. Like,"},{"speaker":"Cons of a Crosscast","startTime":1112.504,"endTime":1116.547,"body":"if some rando on Instagram sends"},{"speaker":"Cons of a Crosscast","startTime":1112.504,"endTime":1116.547,"body":"me a DM and they're like, Hey,"},{"speaker":"Cons of a Crosscast","startTime":1116.6109999999999,"endTime":1120.783,"body":"yo, do a crosscast, I'm gonna be"},{"speaker":"Cons of a Crosscast","startTime":1116.6109999999999,"endTime":1120.783,"body":"like, Whoa, like, that's kind of"},{"speaker":"Cons of a Crosscast","startTime":1120.847,"endTime":1124.7620000000002,"body":"jumping the gun? No, no, that's"},{"speaker":"Cons of a Crosscast","startTime":1120.847,"endTime":1124.7620000000002,"body":"not how this works. So I want"},{"speaker":"Cons of a Crosscast","startTime":1124.826,"endTime":1128.549,"body":"you to be the same with your"},{"speaker":"Cons of a Crosscast","startTime":1124.826,"endTime":1128.549,"body":"show. Even if you have a baby"},{"speaker":"Cons of a Crosscast","startTime":1128.613,"endTime":1132.528,"body":"podcast, even if you're just"},{"speaker":"Cons of a Crosscast","startTime":1128.613,"endTime":1132.528,"body":"starting it is in its infancy. I"},{"speaker":"Cons of a Crosscast","startTime":1132.592,"endTime":1136.508,"body":"want you to protect your show."},{"speaker":"Cons of a Crosscast","startTime":1132.592,"endTime":1136.508,"body":"And not just have someone it's"},{"speaker":"Cons of a Crosscast","startTime":1136.5720000000001,"endTime":1140.1019999999999,"body":"almost like taking advantage of"},{"speaker":"Cons of a Crosscast","startTime":1136.5720000000001,"endTime":1140.1019999999999,"body":"you, right? Like taking"},{"speaker":"Cons of a Crosscast","startTime":1140.1660000000002,"endTime":1143.824,"body":"advantage of your platform. If"},{"speaker":"Cons of a Crosscast","startTime":1140.1660000000002,"endTime":1143.824,"body":"they're like, Oh, I'm just"},{"speaker":"Cons of a Crosscast","startTime":1143.888,"endTime":1147.4830000000002,"body":"getting started. Can we do this?"},{"speaker":"Cons of a Crosscast","startTime":1143.888,"endTime":1147.4830000000002,"body":"And you know, have this"},{"speaker":"Cons of a Crosscast","startTime":1147.547,"endTime":1151.5259999999998,"body":"conversation and I'll promote it"},{"speaker":"Cons of a Crosscast","startTime":1147.547,"endTime":1151.5259999999998,"body":"on mine and you promote it on"},{"speaker":"Cons of a Crosscast","startTime":1151.5900000000001,"endTime":1155.634,"body":"yours? Well, if you aren't, if"},{"speaker":"Cons of a Crosscast","startTime":1151.5900000000001,"endTime":1155.634,"body":"you're not feeling it, if you're"},{"speaker":"Cons of a Crosscast","startTime":1155.6979999999999,"endTime":1159.6770000000001,"body":"not jiving with that then don't"},{"speaker":"Cons of a Crosscast","startTime":1155.6979999999999,"endTime":1159.6770000000001,"body":"do it. And don't feel like you"},{"speaker":"Cons of a Crosscast","startTime":1159.741,"endTime":1163.721,"body":"have to. Okay, I see this all"},{"speaker":"Cons of a Crosscast","startTime":1159.741,"endTime":1163.721,"body":"the time where people are saying"},{"speaker":"Cons of a Crosscast","startTime":1163.7849999999999,"endTime":1167.828,"body":"more often in groups that they"},{"speaker":"Cons of a Crosscast","startTime":1163.7849999999999,"endTime":1167.828,"body":"had a conversation with someone,"},{"speaker":"Cons of a Crosscast","startTime":1167.8919999999998,"endTime":1171.9360000000001,"body":"and they thought it was amazing."},{"speaker":"Cons of a Crosscast","startTime":1167.8919999999998,"endTime":1171.9360000000001,"body":"And the person shared all this"},{"speaker":"Cons of a Crosscast","startTime":1172.0,"endTime":1175.851,"body":"information. But they didn't"},{"speaker":"Cons of a Crosscast","startTime":1172.0,"endTime":1175.851,"body":"really know this person. It was"},{"speaker":"Cons of a Crosscast","startTime":1175.915,"endTime":1180.0230000000001,"body":"like an outside pitch. It wasn't"},{"speaker":"Cons of a Crosscast","startTime":1175.915,"endTime":1180.0230000000001,"body":"a referral. It was someone that"},{"speaker":"Cons of a Crosscast","startTime":1180.087,"endTime":1184.002,"body":"just randomly, you know, email"},{"speaker":"Cons of a Crosscast","startTime":1180.087,"endTime":1184.002,"body":"them. Well, now they're asking"},{"speaker":"Cons of a Crosscast","startTime":1184.0659999999998,"endTime":1188.1100000000001,"body":"them to retract it. I see this"},{"speaker":"Cons of a Crosscast","startTime":1184.0659999999998,"endTime":1188.1100000000001,"body":"so often now, and it's coming up"},{"speaker":"Cons of a Crosscast","startTime":1188.174,"endTime":1192.025,"body":"more and more where people are"},{"speaker":"Cons of a Crosscast","startTime":1188.174,"endTime":1192.025,"body":"saying, I don't actually want"},{"speaker":"Cons of a Crosscast","startTime":1192.089,"endTime":1195.6190000000001,"body":"you to share that on the"},{"speaker":"Cons of a Crosscast","startTime":1192.089,"endTime":1195.6190000000001,"body":"podcast. Can you take it down?"},{"speaker":"Cons of a Crosscast","startTime":1195.683,"endTime":1199.406,"body":"Can you take that down? Because"},{"speaker":"Cons of a Crosscast","startTime":1195.683,"endTime":1199.406,"body":"I don't. Y'all, this never"},{"speaker":"Cons of a Crosscast","startTime":1199.4699999999998,"endTime":1203.5770000000002,"body":"happens to me. Okay, like, I've"},{"speaker":"Cons of a Crosscast","startTime":1199.4699999999998,"endTime":1203.5770000000002,"body":"never once had a guest come back"},{"speaker":"Cons of a Crosscast","startTime":1203.6419999999998,"endTime":1207.5569999999998,"body":"to me and say, can you take our"},{"speaker":"Cons of a Crosscast","startTime":1203.6419999999998,"endTime":1207.5569999999998,"body":"episode and I've done lots of"},{"speaker":"Cons of a Crosscast","startTime":1207.621,"endTime":1211.408,"body":"interviews I have done, oh my"},{"speaker":"Cons of a Crosscast","startTime":1207.621,"endTime":1211.408,"body":"gosh, I'm like scared to even"},{"speaker":"Cons of a Crosscast","startTime":1211.4720000000002,"endTime":1215.194,"body":"put a number out there. I would"},{"speaker":"Cons of a Crosscast","startTime":1211.4720000000002,"endTime":1215.194,"body":"say 60 or more interviews,"},{"speaker":"Cons of a Crosscast","startTime":1215.2579999999998,"endTime":1218.917,"body":"probably higher than that."},{"speaker":"Cons of a Crosscast","startTime":1215.2579999999998,"endTime":1218.917,"body":"probably getting closer to 100"},{"speaker":"Cons of a Crosscast","startTime":1218.9810000000002,"endTime":1223.089,"body":"interviews. And I've never once"},{"speaker":"Cons of a Crosscast","startTime":1218.9810000000002,"endTime":1223.089,"body":"had someone asked me to take the"},{"speaker":"Cons of a Crosscast","startTime":1223.1529999999998,"endTime":1226.875,"body":"interview down. But I see this"},{"speaker":"Cons of a Crosscast","startTime":1223.1529999999998,"endTime":1226.875,"body":"all the time. And it really"},{"speaker":"Cons of a Crosscast","startTime":1226.9389999999999,"endTime":1230.79,"body":"baffles me. But then I started"},{"speaker":"Cons of a Crosscast","startTime":1226.9389999999999,"endTime":1230.79,"body":"thinking Well, it's because I"},{"speaker":"Cons of a Crosscast","startTime":1230.855,"endTime":1234.8980000000001,"body":"don't take random people on the"},{"speaker":"Cons of a Crosscast","startTime":1230.855,"endTime":1234.8980000000001,"body":"internet that asked to be on my"},{"speaker":"Cons of a Crosscast","startTime":1234.962,"endTime":1239.0700000000002,"body":"podcast. Even when I was like I"},{"speaker":"Cons of a Crosscast","startTime":1234.962,"endTime":1239.0700000000002,"body":"was gonna say younger, even when"},{"speaker":"Cons of a Crosscast","startTime":1239.134,"endTime":1242.9209999999998,"body":"I was a little baby podcaster"},{"speaker":"Cons of a Crosscast","startTime":1239.134,"endTime":1242.9209999999998,"body":"even when I was just starting"},{"speaker":"Cons of a Crosscast","startTime":1242.9850000000001,"endTime":1246.13,"body":"out. I knew this about me"},{"speaker":"Cons of a Crosscast","startTime":1242.9850000000001,"endTime":1246.13,"body":"because I know that the"},{"speaker":"Cons of a Crosscast","startTime":1246.194,"endTime":1249.917,"body":"integrity of my podcast and"},{"speaker":"Cons of a Crosscast","startTime":1246.194,"endTime":1249.917,"body":"keeping that relationship with"},{"speaker":"Cons of a Crosscast","startTime":1249.9810000000002,"endTime":1253.6390000000001,"body":"this audience, you listener,"},{"speaker":"Cons of a Crosscast","startTime":1249.9810000000002,"endTime":1253.6390000000001,"body":"like I hold our relationship"},{"speaker":"Cons of a Crosscast","startTime":1253.703,"endTime":1257.426,"body":"higher than I do. pleasing"},{"speaker":"Cons of a Crosscast","startTime":1253.703,"endTime":1257.426,"body":"someone. I can't even tell you,"},{"speaker":"Cons of a Crosscast","startTime":1257.4899999999998,"endTime":1261.469,"body":"y'all. This is like, it's funny,"},{"speaker":"Cons of a Crosscast","startTime":1257.4899999999998,"endTime":1261.469,"body":"because I'm not this is not a"},{"speaker":"Cons of a Crosscast","startTime":1261.533,"endTime":1265.5770000000002,"body":"brag worthy thing. This is one"},{"speaker":"Cons of a Crosscast","startTime":1261.533,"endTime":1265.5770000000002,"body":"of those things that I just want"},{"speaker":"Cons of a Crosscast","startTime":1265.641,"endTime":1269.556,"body":"to tell you. If this happens to"},{"speaker":"Cons of a Crosscast","startTime":1265.641,"endTime":1269.556,"body":"you. It happens to me all the"},{"speaker":"Cons of a Crosscast","startTime":1269.62,"endTime":1273.5349999999999,"body":"time. I have probably 70 VMs"},{"speaker":"Cons of a Crosscast","startTime":1269.62,"endTime":1273.5349999999999,"body":"right now and Instagram, haven't"},{"speaker":"Cons of a Crosscast","startTime":1273.6,"endTime":1277.386,"body":"responded to I should probably"},{"speaker":"Cons of a Crosscast","startTime":1273.6,"endTime":1277.386,"body":"just delete them, right? But"},{"speaker":"Cons of a Crosscast","startTime":1277.4499999999998,"endTime":1280.7240000000002,"body":"it's people telling me how"},{"speaker":"Cons of a Crosscast","startTime":1277.4499999999998,"endTime":1280.7240000000002,"body":"amazing they are and how"},{"speaker":"Cons of a Crosscast","startTime":1280.788,"endTime":1284.7669999999998,"body":"incredible they would be for my"},{"speaker":"Cons of a Crosscast","startTime":1280.788,"endTime":1284.7669999999998,"body":"podcast. But I don't even know"},{"speaker":"Cons of a Crosscast","startTime":1284.8310000000001,"endTime":1288.746,"body":"who they are. And they've never"},{"speaker":"Cons of a Crosscast","startTime":1284.8310000000001,"endTime":1288.746,"body":"once said, how they could add"},{"speaker":"Cons of a Crosscast","startTime":1288.8110000000001,"endTime":1292.533,"body":"value to my show. It's just"},{"speaker":"Cons of a Crosscast","startTime":1288.8110000000001,"endTime":1292.533,"body":"about how incredible they are."},{"speaker":"Cons of a Crosscast","startTime":1292.5970000000002,"endTime":1296.5770000000002,"body":"And I'm like, I don't care about"},{"speaker":"Cons of a Crosscast","startTime":1292.5970000000002,"endTime":1296.5770000000002,"body":"you. My audience doesn't care"},{"speaker":"Cons of a Crosscast","startTime":1296.641,"endTime":1300.6840000000002,"body":"about you. Like you got to give"},{"speaker":"Cons of a Crosscast","startTime":1296.641,"endTime":1300.6840000000002,"body":"me something more than that for"},{"speaker":"Cons of a Crosscast","startTime":1300.748,"endTime":1304.728,"body":"me to even consider listening to"},{"speaker":"Cons of a Crosscast","startTime":1300.748,"endTime":1304.728,"body":"you to SAS that sounds harsh."},{"speaker":"Cons of a Crosscast","startTime":1304.792,"endTime":1308.643,"body":"When I say it out loud. I'm"},{"speaker":"Cons of a Crosscast","startTime":1304.792,"endTime":1308.643,"body":"like, that sounds a little harsh"},{"speaker":"Cons of a Crosscast","startTime":1308.7069999999999,"endTime":1312.6219999999998,"body":"Krystal, maybe you should rein"},{"speaker":"Cons of a Crosscast","startTime":1308.7069999999999,"endTime":1312.6219999999998,"body":"it in and not really show your"},{"speaker":"Cons of a Crosscast","startTime":1312.6860000000001,"endTime":1316.8580000000002,"body":"true colors. But it's true. It's"},{"speaker":"Cons of a Crosscast","startTime":1312.6860000000001,"endTime":1316.8580000000002,"body":"true. It's because I want to add"},{"speaker":"Cons of a Crosscast","startTime":1316.922,"endTime":1320.5810000000001,"body":"value to the show. I don't care"},{"speaker":"Cons of a Crosscast","startTime":1316.922,"endTime":1320.5810000000001,"body":"about the randos that are"},{"speaker":"Cons of a Crosscast","startTime":1320.645,"endTime":1324.688,"body":"emailing me and sending me stuff"},{"speaker":"Cons of a Crosscast","startTime":1320.645,"endTime":1324.688,"body":"on Instagram. I care about the"},{"speaker":"Cons of a Crosscast","startTime":1324.752,"endTime":1328.732,"body":"people that I know first of all,"},{"speaker":"Cons of a Crosscast","startTime":1324.752,"endTime":1328.732,"body":"most of the interviews that I"},{"speaker":"Cons of a Crosscast","startTime":1328.7959999999998,"endTime":1332.7109999999998,"body":"get are by referrals or a few"},{"speaker":"Cons of a Crosscast","startTime":1328.7959999999998,"endTime":1332.7109999999998,"body":"trusted companies that pitch me"},{"speaker":"Cons of a Crosscast","startTime":1332.775,"endTime":1336.498,"body":"often in Most of the time, like"},{"speaker":"Cons of a Crosscast","startTime":1332.775,"endTime":1336.498,"body":"90% of the time I say yes,"},{"speaker":"Cons of a Crosscast","startTime":1336.562,"endTime":1340.6689999999999,"body":"immediately, because I've vetted"},{"speaker":"Cons of a Crosscast","startTime":1336.562,"endTime":1340.6689999999999,"body":"these people, and they know the"},{"speaker":"Cons of a Crosscast","startTime":1340.734,"endTime":1344.5839999999998,"body":"good matches for my show. So I"},{"speaker":"Cons of a Crosscast","startTime":1340.734,"endTime":1344.5839999999998,"body":"feel like I'm going on like a"},{"speaker":"Cons of a Crosscast","startTime":1344.649,"endTime":1348.7559999999999,"body":"totally different tangent, but I"},{"speaker":"Cons of a Crosscast","startTime":1344.649,"endTime":1348.7559999999999,"body":"just want you to know that it's"},{"speaker":"Cons of a Crosscast","startTime":1348.8200000000002,"endTime":1352.9279999999999,"body":"okay to be picky with who you do"},{"speaker":"Cons of a Crosscast","startTime":1348.8200000000002,"endTime":1352.9279999999999,"body":"your podcast with, whether it's"},{"speaker":"Cons of a Crosscast","startTime":1352.9920000000002,"endTime":1356.9070000000002,"body":"interviews, or crosscasting, or"},{"speaker":"Cons of a Crosscast","startTime":1352.9920000000002,"endTime":1356.9070000000002,"body":"your co host, it's okay to be"},{"speaker":"Cons of a Crosscast","startTime":1356.9720000000002,"endTime":1360.373,"body":"picky, I want you to be picky, I"},{"speaker":"Cons of a Crosscast","startTime":1356.9720000000002,"endTime":1360.373,"body":"want you to hold the"},{"speaker":"Cons of a Crosscast","startTime":1360.437,"endTime":1364.096,"body":"relationship that you have with"},{"speaker":"Cons of a Crosscast","startTime":1360.437,"endTime":1364.096,"body":"your audience to a higher"},{"speaker":"Cons of a Crosscast","startTime":1364.1599999999999,"endTime":1368.011,"body":"standard than these strangers"},{"speaker":"Cons of a Crosscast","startTime":1364.1599999999999,"endTime":1368.011,"body":"who are telling you that their"},{"speaker":"Cons of a Crosscast","startTime":1368.0749999999998,"endTime":1371.862,"body":"fortune 500 CEOs, and they've"},{"speaker":"Cons of a Crosscast","startTime":1368.0749999999998,"endTime":1371.862,"body":"made millions of dollars, and"},{"speaker":"Cons of a Crosscast","startTime":1371.926,"endTime":1375.52,"body":"they won all these awards. I"},{"speaker":"Cons of a Crosscast","startTime":1371.926,"endTime":1375.52,"body":"don't care y'all I don't, I"},{"speaker":"Cons of a Crosscast","startTime":1375.5839999999998,"endTime":1379.4989999999998,"body":"really don't like I have had"},{"speaker":"Cons of a Crosscast","startTime":1375.5839999999998,"endTime":1379.4989999999998,"body":"better conversations with people"},{"speaker":"Cons of a Crosscast","startTime":1379.563,"endTime":1383.4789999999998,"body":"who in their own words have not"},{"speaker":"Cons of a Crosscast","startTime":1379.563,"endTime":1383.4789999999998,"body":"succeeded at like anything in"},{"speaker":"Cons of a Crosscast","startTime":1383.5430000000001,"endTime":1387.3290000000002,"body":"life. But the conversations are"},{"speaker":"Cons of a Crosscast","startTime":1383.5430000000001,"endTime":1387.3290000000002,"body":"amazing. Whenever I talk to"},{"speaker":"Cons of a Crosscast","startTime":1387.3939999999998,"endTime":1391.3090000000002,"body":"someone who just isn't full of"},{"speaker":"Cons of a Crosscast","startTime":1387.3939999999998,"endTime":1391.3090000000002,"body":"themselves, oh my gosh, I feel"},{"speaker":"Cons of a Crosscast","startTime":1391.373,"endTime":1395.2240000000002,"body":"like I'm going off on totally"},{"speaker":"Cons of a Crosscast","startTime":1391.373,"endTime":1395.2240000000002,"body":"different tangent, we're gonna"},{"speaker":"Cons of a Crosscast","startTime":1395.288,"endTime":1399.2669999999998,"body":"wrap this up. We're gonna wrap"},{"speaker":"Cons of a Crosscast","startTime":1395.288,"endTime":1399.2669999999998,"body":"this up for today. Because that"},{"speaker":"Cons of a Crosscast","startTime":1399.3310000000001,"endTime":1403.1819999999998,"body":"feels like a ranty thing that I"},{"speaker":"Cons of a Crosscast","startTime":1399.3310000000001,"endTime":1403.1819999999998,"body":"need to explore a little bit"},{"speaker":"Cons of a Crosscast","startTime":1403.2469999999998,"endTime":1407.1619999999998,"body":"more on the potty report. So"},{"speaker":"Cons of a Crosscast","startTime":1403.2469999999998,"endTime":1407.1619999999998,"body":"we're gonna put a pin in that go"},{"speaker":"Cons of a Crosscast","startTime":1407.226,"endTime":1411.141,"body":"check out the potty report next"},{"speaker":"Cons of a Crosscast","startTime":1407.226,"endTime":1411.141,"body":"week. And we'll probably have"},{"speaker":"Cons of a Crosscast","startTime":1411.205,"endTime":1414.7350000000001,"body":"some conversations about that."},{"speaker":"Cons of a Crosscast","startTime":1411.205,"endTime":1414.7350000000001,"body":"But to sum up, what is a"},{"speaker":"Cons of a Crosscast","startTime":1414.799,"endTime":1418.714,"body":"crosscast? It's where you're"},{"speaker":"Cons of a Crosscast","startTime":1414.799,"endTime":1418.714,"body":"having one interview, and you're"},{"speaker":"Cons of a Crosscast","startTime":1418.7779999999998,"endTime":1422.373,"body":"promoting it on two separate"},{"speaker":"Cons of a Crosscast","startTime":1418.7779999999998,"endTime":1422.373,"body":"podcast. Like I said, we're"},{"speaker":"Cons of a Crosscast","startTime":1422.437,"endTime":1425.967,"body":"going to have an upcoming"},{"speaker":"Cons of a Crosscast","startTime":1422.437,"endTime":1425.967,"body":"episode. That's going to tell"},{"speaker":"Cons of a Crosscast","startTime":1426.031,"endTime":1429.625,"body":"you the logistics and the"},{"speaker":"Cons of a Crosscast","startTime":1426.031,"endTime":1429.625,"body":"formatting of how you actually"},{"speaker":"Cons of a Crosscast","startTime":1429.6889999999999,"endTime":1433.54,"body":"do this well, but I wanted to"},{"speaker":"Cons of a Crosscast","startTime":1429.6889999999999,"endTime":1433.54,"body":"introduce this concept to you."},{"speaker":"Cons of a Crosscast","startTime":1433.6039999999998,"endTime":1437.455,"body":"So going into your next year"},{"speaker":"Cons of a Crosscast","startTime":1433.6039999999998,"endTime":1437.455,"body":"calendar you can look at, okay,"},{"speaker":"Cons of a Crosscast","startTime":1437.52,"endTime":1441.0500000000002,"body":"how can I add in some crosscast"},{"speaker":"Cons of a Crosscast","startTime":1437.52,"endTime":1441.0500000000002,"body":"promotions for my show."},{"speaker":"Recap \u0026 Outro","startTime":1441.0500000000002,"endTime":1443.953,"body":"So that's the"},{"speaker":"Recap \u0026 Outro","startTime":1441.0500000000002,"endTime":1443.953,"body":"definition the pros are it gives"},{"speaker":"Recap \u0026 Outro","startTime":1444.016,"endTime":1447.614,"body":"you more exposure for you and"},{"speaker":"Recap \u0026 Outro","startTime":1444.016,"endTime":1447.614,"body":"the person you're doing the"},{"speaker":"Recap \u0026 Outro","startTime":1447.6770000000001,"endTime":1451.527,"body":"interview with. So both of your"},{"speaker":"Recap \u0026 Outro","startTime":1447.6770000000001,"endTime":1451.527,"body":"podcasts will get in front of"},{"speaker":"Recap \u0026 Outro","startTime":1451.5900000000001,"endTime":1455.44,"body":"your audiences. The second Pro"},{"speaker":"Recap \u0026 Outro","startTime":1451.5900000000001,"endTime":1455.44,"body":"is you only have to create one"},{"speaker":"Recap \u0026 Outro","startTime":1455.5030000000002,"endTime":1459.353,"body":"piece of content. Hello, this is"},{"speaker":"Recap \u0026 Outro","startTime":1455.5030000000002,"endTime":1459.353,"body":"incredible. And it will make"},{"speaker":"Recap \u0026 Outro","startTime":1459.4160000000002,"endTime":1463.455,"body":"your life so much easier. We do"},{"speaker":"Recap \u0026 Outro","startTime":1459.4160000000002,"endTime":1463.455,"body":"have some cons, you have to make"},{"speaker":"Recap \u0026 Outro","startTime":1463.5189999999998,"endTime":1467.558,"body":"sure that both of your audiences"},{"speaker":"Recap \u0026 Outro","startTime":1463.5189999999998,"endTime":1467.558,"body":"align because if they don't, it"},{"speaker":"Recap \u0026 Outro","startTime":1467.621,"endTime":1471.2820000000002,"body":"could be a total flop like"},{"speaker":"Recap \u0026 Outro","startTime":1467.621,"endTime":1471.2820000000002,"body":"that's the second con, it could"},{"speaker":"Recap \u0026 Outro","startTime":1471.3449999999998,"endTime":1475.132,"body":"do really well for one and not"},{"speaker":"Recap \u0026 Outro","startTime":1471.3449999999998,"endTime":1475.132,"body":"so well for the other. So you"},{"speaker":"Recap \u0026 Outro","startTime":1475.1950000000002,"endTime":1478.9189999999999,"body":"want to make sure that your"},{"speaker":"Recap \u0026 Outro","startTime":1475.1950000000002,"endTime":1478.9189999999999,"body":"audiences are at least somewhat"},{"speaker":"Recap \u0026 Outro","startTime":1478.982,"endTime":1482.7689999999998,"body":"aligned. It can't be to total"},{"speaker":"Recap \u0026 Outro","startTime":1478.982,"endTime":1482.7689999999998,"body":"polar opposites of like people"},{"speaker":"Recap \u0026 Outro","startTime":1482.8319999999999,"endTime":1486.556,"body":"that would never listen to"},{"speaker":"Recap \u0026 Outro","startTime":1482.8319999999999,"endTime":1486.556,"body":"another type of show. But that's"},{"speaker":"Recap \u0026 Outro","startTime":1486.6190000000001,"endTime":1490.3429999999998,"body":"all I have for you today. So"},{"speaker":"Recap \u0026 Outro","startTime":1486.6190000000001,"endTime":1490.3429999999998,"body":"make sure you go check out the"},{"speaker":"Recap \u0026 Outro","startTime":1490.406,"endTime":1493.12,"body":"show notes."},{"speaker":"Recap \u0026 Outro","startTime":1490.406,"endTime":1493.12,"body":"KrystalProffitt.com/episode209,"},{"speaker":"Recap \u0026 Outro","startTime":1493.183,"endTime":1497.2220000000002,"body":"to check out all the things that"},{"speaker":"Recap \u0026 Outro","startTime":1493.183,"endTime":1497.2220000000002,"body":"we talked about here today, and"},{"speaker":"Recap \u0026 Outro","startTime":1497.2849999999999,"endTime":1501.2620000000002,"body":"I'm just really excited for some"},{"speaker":"Recap \u0026 Outro","startTime":1497.2849999999999,"endTime":1501.2620000000002,"body":"of the fun things that we have"},{"speaker":"Recap \u0026 Outro","startTime":1501.3249999999998,"endTime":1504.5439999999999,"body":"coming up. And actually, I"},{"speaker":"Recap \u0026 Outro","startTime":1501.3249999999998,"endTime":1504.5439999999999,"body":"wanted to tell you about"},{"speaker":"Recap \u0026 Outro","startTime":1504.607,"endTime":1508.4569999999999,"body":"something really cool. So I am"},{"speaker":"Recap \u0026 Outro","startTime":1504.607,"endTime":1508.4569999999999,"body":"part of the buzzsprout creator"},{"speaker":"Recap \u0026 Outro","startTime":1508.52,"endTime":1512.5590000000002,"body":"program. And they are trying out"},{"speaker":"Recap \u0026 Outro","startTime":1508.52,"endTime":1512.5590000000002,"body":"some new features that I really"},{"speaker":"Recap \u0026 Outro","startTime":1512.6219999999998,"endTime":1516.6619999999998,"body":"can't wait to get your feedback"},{"speaker":"Recap \u0026 Outro","startTime":1512.6219999999998,"endTime":1516.6619999999998,"body":"on. So if you heard an ad in the"},{"speaker":"Recap \u0026 Outro","startTime":1516.725,"endTime":1520.638,"body":"middle of this episode, tell me"},{"speaker":"Recap \u0026 Outro","startTime":1516.725,"endTime":1520.638,"body":"what you thought about it. Was"},{"speaker":"Recap \u0026 Outro","startTime":1520.701,"endTime":1524.551,"body":"it a little like kind of off"},{"speaker":"Recap \u0026 Outro","startTime":1520.701,"endTime":1524.551,"body":"putting was it? Did you like it?"},{"speaker":"Recap \u0026 Outro","startTime":1524.614,"endTime":1528.4009999999998,"body":"Did you enjoy it? Did you say oh"},{"speaker":"Recap \u0026 Outro","startTime":1524.614,"endTime":1528.4009999999998,"body":"my gosh, how did Krystal do"},{"speaker":"Recap \u0026 Outro","startTime":1528.464,"endTime":1532.377,"body":"that? Did she do that herself?"},{"speaker":"Recap \u0026 Outro","startTime":1528.464,"endTime":1532.377,"body":"No, I did not. This is actually"},{"speaker":"Recap \u0026 Outro","startTime":1532.4409999999998,"endTime":1536.2910000000002,"body":"a test that we're doing with"},{"speaker":"Recap \u0026 Outro","startTime":1532.4409999999998,"endTime":1536.2910000000002,"body":"buzzsprout. And I'd love to hear"},{"speaker":"Recap \u0026 Outro","startTime":1536.3539999999998,"endTime":1540.0140000000001,"body":"your feedback. So reach out in"},{"speaker":"Recap \u0026 Outro","startTime":1536.3539999999998,"endTime":1540.0140000000001,"body":"the Proffitt Podcast online"},{"speaker":"Recap \u0026 Outro","startTime":1540.078,"endTime":1544.054,"body":"community, you'll see a link to"},{"speaker":"Recap \u0026 Outro","startTime":1540.078,"endTime":1544.054,"body":"it in the show notes. If you're"},{"speaker":"Recap \u0026 Outro","startTime":1544.1170000000002,"endTime":1547.904,"body":"not already there. This is our"},{"speaker":"Recap \u0026 Outro","startTime":1544.1170000000002,"endTime":1547.904,"body":"Facebook group, where we have"},{"speaker":"Recap \u0026 Outro","startTime":1547.967,"endTime":1551.5010000000002,"body":"conversations with podcasters"},{"speaker":"Recap \u0026 Outro","startTime":1547.967,"endTime":1551.5010000000002,"body":"every single week. I share"},{"speaker":"Recap \u0026 Outro","startTime":1551.565,"endTime":1555.0990000000002,"body":"stories there I don't share"},{"speaker":"Recap \u0026 Outro","startTime":1551.565,"endTime":1555.0990000000002,"body":"anywhere else. And there are"},{"speaker":"Recap \u0026 Outro","startTime":1555.1619999999998,"endTime":1559.138,"body":"chances for you to promote your"},{"speaker":"Recap \u0026 Outro","startTime":1555.1619999999998,"endTime":1559.138,"body":"own podcast. Whenever we do our"},{"speaker":"Recap \u0026 Outro","startTime":1559.2020000000002,"endTime":1562.862,"body":"Wednesday plug your podcast"},{"speaker":"Recap \u0026 Outro","startTime":1559.2020000000002,"endTime":1562.862,"body":"post. So check that out in the"},{"speaker":"Recap \u0026 Outro","startTime":1562.9250000000002,"endTime":1566.902,"body":"show notes. Let me know what you"},{"speaker":"Recap \u0026 Outro","startTime":1562.9250000000002,"endTime":1566.902,"body":"thought about the ad you heard"},{"speaker":"Recap \u0026 Outro","startTime":1566.9650000000001,"endTime":1570.752,"body":"in this episode. And, as always"},{"speaker":"Recap \u0026 Outro","startTime":1566.9650000000001,"endTime":1570.752,"body":"remember, keep it up. We all"},{"speaker":"Recap \u0026 Outro","startTime":1570.815,"endTime":1572.33,"body":"have to start somewhere."}]}