{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.27,"endTime":140.31,"body":"Have I got a special"},{"speaker":"Intro","startTime":135.27,"endTime":140.31,"body":"treat for you today? Oh my"},{"speaker":"Intro","startTime":140.31,"endTime":144.09,"body":"goodness, I feel like we're just"},{"speaker":"Intro","startTime":140.31,"endTime":144.09,"body":"like starting the new year right"},{"speaker":"Intro","startTime":144.15,"endTime":150.24,"body":"in. I love bringing awesome"},{"speaker":"Intro","startTime":144.15,"endTime":150.24,"body":"interviews to this podcast. And"},{"speaker":"Intro","startTime":150.24,"endTime":154.2,"body":"today's interview is no"},{"speaker":"Intro","startTime":150.24,"endTime":154.2,"body":"different. Because I'm talking"},{"speaker":"Intro","startTime":154.2,"endTime":159.33,"body":"to someone who I have known for"},{"speaker":"Intro","startTime":154.2,"endTime":159.33,"body":"a while now. And we've had many"},{"speaker":"Intro","startTime":159.33,"endTime":164.49,"body":"conversations about business and"},{"speaker":"Intro","startTime":159.33,"endTime":164.49,"body":"growing and getting a little"},{"speaker":"Intro","startTime":164.49,"endTime":168.45,"body":"uncomfortable in I just cannot"},{"speaker":"Intro","startTime":164.49,"endTime":168.45,"body":"wait for you to hear the"},{"speaker":"Intro","startTime":168.45,"endTime":172.17000000000002,"body":"conversation that I had with"},{"speaker":"Intro","startTime":168.45,"endTime":172.17000000000002,"body":"Tasha today. So let's get right"},{"speaker":"Intro","startTime":172.17000000000002,"endTime":176.64000000000001,"body":"to it. Welcome to the Proffitt"},{"speaker":"Intro","startTime":172.17000000000002,"endTime":176.64000000000001,"body":"Podcast where we teach"},{"speaker":"Intro","startTime":176.64000000000001,"endTime":180.39000000000001,"body":"entrepreneurs how to start"},{"speaker":"Intro","startTime":176.64000000000001,"endTime":180.39000000000001,"body":"launch and market their podcast."},{"speaker":"Intro","startTime":180.45,"endTime":182.97,"body":"I'm your host, Krystal,"},{"speaker":"Intro","startTime":180.45,"endTime":182.97,"body":"Proffitt, and I'm so excited"},{"speaker":"Intro","startTime":182.97,"endTime":185.43,"body":"that you're here. Thanks for"},{"speaker":"Intro","startTime":182.97,"endTime":185.43,"body":"hanging out with me today."},{"speaker":"Intro","startTime":185.43,"endTime":187.38,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":185.43,"endTime":187.38,"body":"figure out the world of"},{"speaker":"Intro","startTime":187.38,"endTime":191.22,"body":"podcasting, think of this show"},{"speaker":"Intro","startTime":187.38,"endTime":191.22,"body":"as the time saving shortcut"},{"speaker":"Intro","startTime":191.22,"endTime":194.61,"body":"you've been looking for. So"},{"speaker":"Intro","startTime":191.22,"endTime":194.61,"body":"let's get right to it, shall we?"},{"speaker":"Tasha Intro","startTime":198.54000000000002,"endTime":201.72,"body":"So like I said, in"},{"speaker":"Tasha Intro","startTime":198.54000000000002,"endTime":201.72,"body":"the beginning, today's guest is"},{"speaker":"Tasha Intro","startTime":201.72,"endTime":206.46,"body":"just so special to me. It's"},{"speaker":"Tasha Intro","startTime":201.72,"endTime":206.46,"body":"Tasha Cochran. And if you've"},{"speaker":"Tasha Intro","startTime":206.46,"endTime":210.78,"body":"been around the online marketing"},{"speaker":"Tasha Intro","startTime":206.46,"endTime":210.78,"body":"space, you've probably noticed"},{"speaker":"Tasha Intro","startTime":210.78,"endTime":215.22,"body":"her and the big things that"},{"speaker":"Tasha Intro","startTime":210.78,"endTime":215.22,"body":"she's doing, because Tasha is"},{"speaker":"Tasha Intro","startTime":215.22,"endTime":219.57,"body":"actually a lawyer. And don't"},{"speaker":"Tasha Intro","startTime":215.22,"endTime":219.57,"body":"worry, we dive into all of the"},{"speaker":"Tasha Intro","startTime":219.57,"endTime":224.97,"body":"juicy details of how she"},{"speaker":"Tasha Intro","startTime":219.57,"endTime":224.97,"body":"transitioned from being a lawyer"},{"speaker":"Tasha Intro","startTime":225.0,"endTime":230.25,"body":"to running her on line business."},{"speaker":"Tasha Intro","startTime":225.0,"endTime":230.25,"body":"But she's also a wealth expert,"},{"speaker":"Tasha Intro","startTime":230.25,"endTime":234.24,"body":"and She's the founder of one big"},{"speaker":"Tasha Intro","startTime":230.25,"endTime":234.24,"body":"happy life, where she helps"},{"speaker":"Tasha Intro","startTime":234.24,"endTime":238.23000000000002,"body":"people grow their income and"},{"speaker":"Tasha Intro","startTime":234.24,"endTime":238.23000000000002,"body":"learn how to spin intentionally,"},{"speaker":"Tasha Intro","startTime":238.44,"endTime":241.86,"body":"so that they can live their"},{"speaker":"Tasha Intro","startTime":238.44,"endTime":241.86,"body":"dream life today, while also"},{"speaker":"Tasha Intro","startTime":241.86,"endTime":246.54000000000002,"body":"building wealth along the way. I"},{"speaker":"Tasha Intro","startTime":241.86,"endTime":246.54000000000002,"body":"love whenever I catch her on"},{"speaker":"Tasha Intro","startTime":246.54000000000002,"endTime":249.99,"body":"Instagram Live, and she's"},{"speaker":"Tasha Intro","startTime":246.54000000000002,"endTime":249.99,"body":"talking about financial freedom,"},{"speaker":"Tasha Intro","startTime":250.02,"endTime":254.76,"body":"and it's just her whole journey"},{"speaker":"Tasha Intro","startTime":250.02,"endTime":254.76,"body":"is so inspiring. And in less"},{"speaker":"Tasha Intro","startTime":254.76,"endTime":259.23,"body":"than two years, Tasha has built"},{"speaker":"Tasha Intro","startTime":254.76,"endTime":259.23,"body":"a multi six figure business"},{"speaker":"Tasha Intro","startTime":259.41,"endTime":264.6,"body":"grown a following of over"},{"speaker":"Tasha Intro","startTime":259.41,"endTime":264.6,"body":"250,000 Yes, you heard that"},{"speaker":"Tasha Intro","startTime":264.6,"endTime":271.56,"body":"right 250,000 subscribers on"},{"speaker":"Tasha Intro","startTime":264.6,"endTime":271.56,"body":"YouTube and amassed over 17"},{"speaker":"Tasha Intro","startTime":271.56,"endTime":275.64,"body":"million views on their channel."},{"speaker":"Tasha Intro","startTime":271.56,"endTime":275.64,"body":"Tasha has been featured in"},{"speaker":"Tasha Intro","startTime":275.64,"endTime":279.03,"body":"Forbes, Oprah Magazine and the"},{"speaker":"Tasha Intro","startTime":275.64,"endTime":279.03,"body":"Wall Street Journal and has"},{"speaker":"Tasha Intro","startTime":279.03,"endTime":283.40999999999997,"body":"partnered with brands like"},{"speaker":"Tasha Intro","startTime":279.03,"endTime":283.40999999999997,"body":"Adobe, Google, LG Capital One"},{"speaker":"Tasha Intro","startTime":283.44,"endTime":288.0,"body":"and Amazon. I mean, she's doing"},{"speaker":"Tasha Intro","startTime":283.44,"endTime":288.0,"body":"big things. And she has"},{"speaker":"Tasha Intro","startTime":288.0,"endTime":290.94,"body":"something really fun and"},{"speaker":"Tasha Intro","startTime":288.0,"endTime":290.94,"body":"exciting that actually just"},{"speaker":"Tasha Intro","startTime":290.94,"endTime":294.42,"body":"launched this week that we're"},{"speaker":"Tasha Intro","startTime":290.94,"endTime":294.42,"body":"gonna get into, don't worry,"},{"speaker":"Tasha Intro","startTime":294.42,"endTime":297.03,"body":"we're getting there. But I can't"},{"speaker":"Tasha Intro","startTime":294.42,"endTime":297.03,"body":"wait to share it with you. So"},{"speaker":"Tasha Intro","startTime":297.03,"endTime":302.13,"body":"here is my interview with Tasha."},{"speaker":"Tasha Intro","startTime":297.03,"endTime":302.13,"body":"All right, profit podcast"},{"speaker":"Tasha Intro","startTime":302.13,"endTime":307.26,"body":"listeners, I'm so excited to"},{"speaker":"Tasha Intro","startTime":302.13,"endTime":307.26,"body":"bring to you today's guest. So"},{"speaker":"Tasha Intro","startTime":307.26,"endTime":310.17,"body":"Tasha Cochran, welcome to the"},{"speaker":"Tasha Intro","startTime":307.26,"endTime":310.17,"body":"show."},{"speaker":"Tasha Cochran","startTime":310.5,"endTime":313.71000000000004,"body":"Hey, Krystal, so"},{"speaker":"Tasha Cochran","startTime":310.5,"endTime":313.71000000000004,"body":"happy to be here cannot wait to"},{"speaker":"Tasha Cochran","startTime":313.71000000000004,"endTime":314.4,"body":"chat."},{"speaker":"Krystal Proffitt","startTime":314.67,"endTime":317.64,"body":"Oh, my gosh."},{"speaker":"Krystal Proffitt","startTime":314.67,"endTime":317.64,"body":"So I was telling Tasha, I was I"},{"speaker":"Krystal Proffitt","startTime":317.64,"endTime":320.28,"body":"started to tell her this story."},{"speaker":"Krystal Proffitt","startTime":317.64,"endTime":320.28,"body":"And then I was like, No way, I"},{"speaker":"Krystal Proffitt","startTime":320.28,"endTime":324.99,"body":"have to save this for the"},{"speaker":"Krystal Proffitt","startTime":320.28,"endTime":324.99,"body":"interview. So if you kind of"},{"speaker":"Krystal Proffitt","startTime":324.99,"endTime":328.20000000000005,"body":"hang around in the same online"},{"speaker":"Krystal Proffitt","startTime":324.99,"endTime":328.20000000000005,"body":"circles, as we do, then you may"},{"speaker":"Krystal Proffitt","startTime":328.20000000000005,"endTime":331.68,"body":"be familiar with Tasha, and all"},{"speaker":"Krystal Proffitt","startTime":328.20000000000005,"endTime":331.68,"body":"the incredible things that she's"},{"speaker":"Krystal Proffitt","startTime":331.68,"endTime":335.76,"body":"doing. But I want to take you"},{"speaker":"Krystal Proffitt","startTime":331.68,"endTime":335.76,"body":"back to when Tasha and I first"},{"speaker":"Krystal Proffitt","startTime":335.76,"endTime":343.95000000000005,"body":"met. So we met in San Diego in"},{"speaker":"Krystal Proffitt","startTime":335.76,"endTime":343.95000000000005,"body":"October 2019. And I am like a"},{"speaker":"Krystal Proffitt","startTime":343.95000000000005,"endTime":348.99,"body":"front row person whenever I go"},{"speaker":"Krystal Proffitt","startTime":343.95000000000005,"endTime":348.99,"body":"to a conference, and I was"},{"speaker":"Krystal Proffitt","startTime":348.99,"endTime":352.83000000000004,"body":"sprinting to the front row. And"},{"speaker":"Krystal Proffitt","startTime":348.99,"endTime":352.83000000000004,"body":"I think was it the second day, I"},{"speaker":"Krystal Proffitt","startTime":352.83000000000004,"endTime":355.8,"body":"was trying to remember when we"},{"speaker":"Krystal Proffitt","startTime":352.83000000000004,"endTime":355.8,"body":"sat next to each other, but she"},{"speaker":"Krystal Proffitt","startTime":355.8,"endTime":359.28,"body":"came up. And I remember we were"},{"speaker":"Krystal Proffitt","startTime":355.8,"endTime":359.28,"body":"all like bum rushing it"},{"speaker":"Krystal Proffitt","startTime":359.34000000000003,"endTime":362.94,"body":"basically we were all offensive"},{"speaker":"Krystal Proffitt","startTime":359.34000000000003,"endTime":362.94,"body":"linemen at this point. And like"},{"speaker":"Krystal Proffitt","startTime":362.94,"endTime":366.75,"body":"tackling people to get to the"},{"speaker":"Krystal Proffitt","startTime":362.94,"endTime":366.75,"body":"front row and Tasha, like, threw"},{"speaker":"Krystal Proffitt","startTime":366.75,"endTime":370.08000000000004,"body":"her back down and looked at me"},{"speaker":"Krystal Proffitt","startTime":366.75,"endTime":370.08000000000004,"body":"and said, Is this seat taken?"},{"speaker":"Krystal Proffitt","startTime":370.08000000000004,"endTime":374.90999999999997,"body":"And I was no. But it was just"},{"speaker":"Krystal Proffitt","startTime":370.08000000000004,"endTime":374.90999999999997,"body":"Oh, it was such a great memory."},{"speaker":"Krystal Proffitt","startTime":374.90999999999997,"endTime":377.85,"body":"And I just love that. That's how"},{"speaker":"Krystal Proffitt","startTime":374.90999999999997,"endTime":377.85,"body":"we connected and I don't know,"},{"speaker":"Krystal Proffitt","startTime":377.88,"endTime":380.03999999999996,"body":"am I remembering this"},{"speaker":"Krystal Proffitt","startTime":377.88,"endTime":380.03999999999996,"body":"incorrectly? Is that what you"},{"speaker":"Krystal Proffitt","startTime":380.03999999999996,"endTime":380.61,"body":"remember?"},{"speaker":"Tasha Cochran","startTime":381.53999999999996,"endTime":383.76,"body":"Not only do I"},{"speaker":"Tasha Cochran","startTime":381.53999999999996,"endTime":383.76,"body":"remember that, but you skipped"},{"speaker":"Tasha Cochran","startTime":383.76,"endTime":387.93,"body":"the whole what hour that we were"},{"speaker":"Tasha Cochran","startTime":383.76,"endTime":387.93,"body":"sitting at the door waiting for"},{"speaker":"Tasha Cochran","startTime":387.93,"endTime":391.92,"body":"it to open. So that is how"},{"speaker":"Tasha Cochran","startTime":387.93,"endTime":391.92,"body":"intense we were. And you know,"},{"speaker":"Tasha Cochran","startTime":391.92,"endTime":395.16,"body":"it was so funny because I was an"},{"speaker":"Tasha Cochran","startTime":391.92,"endTime":395.16,"body":"hour ahead. And when I got there"},{"speaker":"Tasha Cochran","startTime":395.16,"endTime":399.36,"body":"you and make a we're already"},{"speaker":"Tasha Cochran","startTime":395.16,"endTime":399.36,"body":"there. And at first I was"},{"speaker":"Tasha Cochran","startTime":399.36,"endTime":401.67,"body":"worried I'm like, Am I being"},{"speaker":"Tasha Cochran","startTime":399.36,"endTime":401.67,"body":"ridiculous being here this"},{"speaker":"Tasha Cochran","startTime":401.7,"endTime":404.37,"body":"early. And there you guys are"},{"speaker":"Tasha Cochran","startTime":401.7,"endTime":404.37,"body":"and I'm like nope, I'm good."},{"speaker":"Krystal Proffitt","startTime":405.48,"endTime":408.9,"body":"Very good"},{"speaker":"Krystal Proffitt","startTime":405.48,"endTime":408.9,"body":"company. Oh my god. And well,"},{"speaker":"Krystal Proffitt","startTime":408.93,"endTime":413.34000000000003,"body":"because so I'm on central time"},{"speaker":"Krystal Proffitt","startTime":408.93,"endTime":413.34000000000003,"body":"and you're on normally Eastern"},{"speaker":"Krystal Proffitt","startTime":413.34000000000003,"endTime":417.72,"body":"time. Right? So here we are."},{"speaker":"Krystal Proffitt","startTime":413.34000000000003,"endTime":417.72,"body":"We're on pacific time and we're"},{"speaker":"Krystal Proffitt","startTime":417.72,"endTime":422.13,"body":"just I'm jacked up I'm totally I"},{"speaker":"Krystal Proffitt","startTime":417.72,"endTime":422.13,"body":"was up at like 3am the second"},{"speaker":"Krystal Proffitt","startTime":422.13,"endTime":424.44,"body":"day or the first I don't"},{"speaker":"Krystal Proffitt","startTime":422.13,"endTime":424.44,"body":"remember all the days blended"},{"speaker":"Krystal Proffitt","startTime":424.44,"endTime":428.7,"body":"together. But I just remember"},{"speaker":"Krystal Proffitt","startTime":424.44,"endTime":428.7,"body":"like nope, I came all the way"},{"speaker":"Krystal Proffitt","startTime":428.7,"endTime":433.95,"body":"here. I'm gonna get on the front"},{"speaker":"Krystal Proffitt","startTime":428.7,"endTime":433.95,"body":"row 100%. So that was so cool to"},{"speaker":"Krystal Proffitt","startTime":433.95,"endTime":436.89,"body":"get to share. That experience."},{"speaker":"Krystal Proffitt","startTime":433.95,"endTime":436.89,"body":"And I remember having this like,"},{"speaker":"Krystal Proffitt","startTime":437.25,"endTime":439.77,"body":"Oh my gosh, what if somebody"},{"speaker":"Krystal Proffitt","startTime":437.25,"endTime":439.77,"body":"takes our seat when we're gone?"},{"speaker":"Krystal Proffitt","startTime":439.8,"endTime":442.02,"body":"Like, I'm not even going to go"},{"speaker":"Krystal Proffitt","startTime":439.8,"endTime":442.02,"body":"to the bathroom? I'm not going"},{"speaker":"Krystal Proffitt","startTime":442.02,"endTime":444.63,"body":"to get food and and then I"},{"speaker":"Krystal Proffitt","startTime":442.02,"endTime":444.63,"body":"realized, okay, you need to"},{"speaker":"Krystal Proffitt","startTime":444.63,"endTime":446.82,"body":"chill out you are being a little"},{"speaker":"Krystal Proffitt","startTime":444.63,"endTime":446.82,"body":"crazy at this point."},{"speaker":"Tasha Cochran","startTime":447.93,"endTime":451.41,"body":"Oh, it was the"},{"speaker":"Tasha Cochran","startTime":447.93,"endTime":451.41,"body":"best thing that we met. I mean,"},{"speaker":"Tasha Cochran","startTime":451.44,"endTime":454.56,"body":"because you're an awesome"},{"speaker":"Tasha Cochran","startTime":451.44,"endTime":454.56,"body":"person, but also because we"},{"speaker":"Tasha Cochran","startTime":454.56,"endTime":456.66,"body":"started talking about"},{"speaker":"Tasha Cochran","startTime":454.56,"endTime":456.66,"body":"podcasting. And you were telling"},{"speaker":"Tasha Cochran","startTime":456.66,"endTime":460.23,"body":"me how it would be possible"},{"speaker":"Tasha Cochran","startTime":456.66,"endTime":460.23,"body":"because I was toying in my head"},{"speaker":"Tasha Cochran","startTime":460.23,"endTime":463.53000000000003,"body":"about this idea of starting a"},{"speaker":"Tasha Cochran","startTime":460.23,"endTime":463.53000000000003,"body":"podcast. And so just our"},{"speaker":"Tasha Cochran","startTime":463.53000000000003,"endTime":466.98,"body":"conversations in between the"},{"speaker":"Tasha Cochran","startTime":463.53000000000003,"endTime":466.98,"body":"different presentations that"},{"speaker":"Tasha Cochran","startTime":466.98,"endTime":471.57,"body":"were happening that day, really"},{"speaker":"Tasha Cochran","startTime":466.98,"endTime":471.57,"body":"made an impact on me. And so"},{"speaker":"Tasha Cochran","startTime":471.57,"endTime":474.21,"body":"while it's taken me a while to"},{"speaker":"Tasha Cochran","startTime":471.57,"endTime":474.21,"body":"finally get to the point where"},{"speaker":"Tasha Cochran","startTime":474.21,"endTime":478.5,"body":"I'm starting my own podcast, it"},{"speaker":"Tasha Cochran","startTime":474.21,"endTime":478.5,"body":"was always just front of my mind"},{"speaker":"Tasha Cochran","startTime":478.5,"endTime":480.69,"body":"to me that you were saying, this"},{"speaker":"Tasha Cochran","startTime":478.5,"endTime":480.69,"body":"is possible. This is so doable."},{"speaker":"Tasha Cochran","startTime":480.69,"endTime":483.66,"body":"I'm like, Alright, Krystal said"},{"speaker":"Tasha Cochran","startTime":480.69,"endTime":483.66,"body":"it, I can do this. She said,"},{"speaker":"Krystal Proffitt","startTime":483.66,"endTime":486.57,"body":"I can do it,"},{"speaker":"Krystal Proffitt","startTime":483.66,"endTime":486.57,"body":"as well. And so I want to go"},{"speaker":"Krystal Proffitt","startTime":486.57,"endTime":490.77,"body":"back to because around that time"},{"speaker":"Krystal Proffitt","startTime":486.57,"endTime":490.77,"body":"was when you were officially"},{"speaker":"Krystal Proffitt","startTime":490.77,"endTime":493.41,"body":"like, I think you were still in"},{"speaker":"Krystal Proffitt","startTime":490.77,"endTime":493.41,"body":"your nine to five and you were"},{"speaker":"Krystal Proffitt","startTime":493.41,"endTime":497.37,"body":"just transitioning. So let's"},{"speaker":"Krystal Proffitt","startTime":493.41,"endTime":497.37,"body":"start there. Like, what has the"},{"speaker":"Krystal Proffitt","startTime":497.37,"endTime":501.0,"body":"journey of you becoming an"},{"speaker":"Krystal Proffitt","startTime":497.37,"endTime":501.0,"body":"online entrepreneur look like?"},{"speaker":"Krystal Proffitt","startTime":501.57,"endTime":502.2,"body":"Yeah, so"},{"speaker":"Tasha Cochran","startTime":501.9,"endTime":504.69,"body":"I had actually"},{"speaker":"Tasha Cochran","startTime":501.9,"endTime":504.69,"body":"just quit my job. So I quit in"},{"speaker":"Tasha Cochran","startTime":504.75,"endTime":509.61,"body":"August of 2019. Before that, I"},{"speaker":"Tasha Cochran","startTime":504.75,"endTime":509.61,"body":"was a banking and finance"},{"speaker":"Tasha Cochran","startTime":509.61,"endTime":512.76,"body":"attorney, working for the"},{"speaker":"Tasha Cochran","startTime":509.61,"endTime":512.76,"body":"Consumer Financial Protection"},{"speaker":"Tasha Cochran","startTime":512.76,"endTime":516.54,"body":"Bureau, which is the agency in"},{"speaker":"Tasha Cochran","startTime":512.76,"endTime":516.54,"body":"the United States that regulates"},{"speaker":"Tasha Cochran","startTime":516.5699999999999,"endTime":520.14,"body":"all of the biggest banks here in"},{"speaker":"Tasha Cochran","startTime":516.5699999999999,"endTime":520.14,"body":"the US and governs all the"},{"speaker":"Tasha Cochran","startTime":520.14,"endTime":523.89,"body":"different consumer regulations."},{"speaker":"Tasha Cochran","startTime":520.14,"endTime":523.89,"body":"So doing really important,"},{"speaker":"Tasha Cochran","startTime":523.89,"endTime":526.71,"body":"really impactful, meaningful"},{"speaker":"Tasha Cochran","startTime":523.89,"endTime":526.71,"body":"work that I love. But I"},{"speaker":"Tasha Cochran","startTime":526.71,"endTime":529.89,"body":"discovered this online"},{"speaker":"Tasha Cochran","startTime":526.71,"endTime":529.89,"body":"entrepreneurship thing. And I"},{"speaker":"Tasha Cochran","startTime":529.9200000000001,"endTime":534.45,"body":"just just fell in love with it."},{"speaker":"Tasha Cochran","startTime":529.9200000000001,"endTime":534.45,"body":"I loved being able to talk about"},{"speaker":"Tasha Cochran","startTime":534.45,"endTime":538.53,"body":"what I wanted to talk about and"},{"speaker":"Tasha Cochran","startTime":534.45,"endTime":538.53,"body":"not be limited by, you know,"},{"speaker":"Tasha Cochran","startTime":538.56,"endTime":543.9300000000001,"body":"bosses above me and, you know,"},{"speaker":"Tasha Cochran","startTime":538.56,"endTime":543.9300000000001,"body":"political whatever's politically"},{"speaker":"Tasha Cochran","startTime":543.9300000000001,"endTime":546.39,"body":"leanings of the different"},{"speaker":"Tasha Cochran","startTime":543.9300000000001,"endTime":546.39,"body":"appointees and what we could"},{"speaker":"Tasha Cochran","startTime":546.39,"endTime":551.1600000000001,"body":"accomplish as an agent agency"},{"speaker":"Tasha Cochran","startTime":546.39,"endTime":551.1600000000001,"body":"being affected by who was in the"},{"speaker":"Tasha Cochran","startTime":551.1600000000001,"endTime":554.19,"body":"White House. And if I started my"},{"speaker":"Tasha Cochran","startTime":551.1600000000001,"endTime":554.19,"body":"own business, I could just go"},{"speaker":"Tasha Cochran","startTime":554.19,"endTime":556.77,"body":"out there and start empowering"},{"speaker":"Tasha Cochran","startTime":554.19,"endTime":556.77,"body":"people to make better financial"},{"speaker":"Tasha Cochran","startTime":556.77,"endTime":560.1600000000001,"body":"decisions without having to ask"},{"speaker":"Tasha Cochran","startTime":556.77,"endTime":560.1600000000001,"body":"anybody else for permission. So"},{"speaker":"Tasha Cochran","startTime":560.19,"endTime":564.81,"body":"I was just, it was liberating,"},{"speaker":"Tasha Cochran","startTime":560.19,"endTime":564.81,"body":"but also really, really scary."},{"speaker":"Tasha Cochran","startTime":564.81,"endTime":567.87,"body":"Because I'd spent my whole life"},{"speaker":"Tasha Cochran","startTime":564.81,"endTime":567.87,"body":"building this legal career. I"},{"speaker":"Tasha Cochran","startTime":567.9,"endTime":571.29,"body":"was at the top of my career,"},{"speaker":"Tasha Cochran","startTime":567.9,"endTime":571.29,"body":"right, like my career was set"},{"speaker":"Tasha Cochran","startTime":571.29,"endTime":574.77,"body":"and to walk away from it was"},{"speaker":"Tasha Cochran","startTime":571.29,"endTime":574.77,"body":"hard. But it felt so good. And I"},{"speaker":"Tasha Cochran","startTime":574.77,"endTime":578.31,"body":"remember that entrepreneur"},{"speaker":"Tasha Cochran","startTime":574.77,"endTime":578.31,"body":"experience trip, really feeling"},{"speaker":"Tasha Cochran","startTime":578.31,"endTime":583.1700000000001,"body":"like I had arrived, because here"},{"speaker":"Tasha Cochran","startTime":578.31,"endTime":583.1700000000001,"body":"I am, a big girl on a big girl"},{"speaker":"Tasha Cochran","startTime":583.1700000000001,"endTime":588.15,"body":"business trip, playing with my"},{"speaker":"Tasha Cochran","startTime":583.1700000000001,"endTime":588.15,"body":"big girl business visa. And it"},{"speaker":"Tasha Cochran","startTime":588.15,"endTime":592.05,"body":"just felt really good, but also"},{"speaker":"Tasha Cochran","startTime":588.15,"endTime":592.05,"body":"really, really scary."},{"speaker":"Krystal Proffitt","startTime":592.62,"endTime":595.53,"body":"Yeah, yeah."},{"speaker":"Krystal Proffitt","startTime":592.62,"endTime":595.53,"body":"Well, I love hearing like the"},{"speaker":"Krystal Proffitt","startTime":595.53,"endTime":598.56,"body":"inner dialogue that you're going"},{"speaker":"Krystal Proffitt","startTime":595.53,"endTime":598.56,"body":"through, because that's that was"},{"speaker":"Krystal Proffitt","startTime":598.56,"endTime":602.34,"body":"very similar. I didn't come from"},{"speaker":"Krystal Proffitt","startTime":598.56,"endTime":602.34,"body":"having like, like the nine to"},{"speaker":"Krystal Proffitt","startTime":602.34,"endTime":605.31,"body":"five, I had actually quit"},{"speaker":"Krystal Proffitt","startTime":602.34,"endTime":605.31,"body":"corporate several years ago. But"},{"speaker":"Krystal Proffitt","startTime":605.31,"endTime":607.95,"body":"I had been a stay at home mom"},{"speaker":"Krystal Proffitt","startTime":605.31,"endTime":607.95,"body":"kind of toying around with like,"},{"speaker":"Krystal Proffitt","startTime":607.95,"endTime":611.52,"body":"this hobby that I was doing on"},{"speaker":"Krystal Proffitt","startTime":607.95,"endTime":611.52,"body":"the side. And last year was the"},{"speaker":"Krystal Proffitt","startTime":611.52,"endTime":614.4,"body":"year I decided I'm going to go"},{"speaker":"Krystal Proffitt","startTime":611.52,"endTime":614.4,"body":"all in. But it's funny that you"},{"speaker":"Krystal Proffitt","startTime":614.4,"endTime":616.47,"body":"mentioned that was right around"},{"speaker":"Krystal Proffitt","startTime":614.4,"endTime":616.47,"body":"the time that you quit, because"},{"speaker":"Krystal Proffitt","startTime":616.47,"endTime":619.2,"body":"you had told me that you had a"},{"speaker":"Krystal Proffitt","startTime":616.47,"endTime":619.2,"body":"YouTube channel. And we're gonna"},{"speaker":"Krystal Proffitt","startTime":619.2,"endTime":621.87,"body":"get to that we're going to talk"},{"speaker":"Krystal Proffitt","startTime":619.2,"endTime":621.87,"body":"about, you know, leveraging"},{"speaker":"Krystal Proffitt","startTime":621.87,"endTime":625.44,"body":"other platforms, and what that"},{"speaker":"Krystal Proffitt","startTime":621.87,"endTime":625.44,"body":"looks like to grow using content"},{"speaker":"Krystal Proffitt","startTime":625.44,"endTime":628.74,"body":"and everything. But I remembered"},{"speaker":"Krystal Proffitt","startTime":625.44,"endTime":628.74,"body":"you told me about your YouTube"},{"speaker":"Krystal Proffitt","startTime":628.74,"endTime":631.29,"body":"channel. And then of course, you"},{"speaker":"Krystal Proffitt","startTime":628.74,"endTime":631.29,"body":"do what you do. I looked you up."},{"speaker":"Krystal Proffitt","startTime":631.3199999999999,"endTime":633.27,"body":"I was like, What does she What"},{"speaker":"Krystal Proffitt","startTime":631.3199999999999,"endTime":633.27,"body":"did she talked about it on her"},{"speaker":"Krystal Proffitt","startTime":633.27,"endTime":636.99,"body":"YouTube channel. And I remember"},{"speaker":"Krystal Proffitt","startTime":633.27,"endTime":636.99,"body":"seeing the video. It was a maybe"},{"speaker":"Krystal Proffitt","startTime":636.99,"endTime":640.62,"body":"when we got back from San Diego,"},{"speaker":"Krystal Proffitt","startTime":636.99,"endTime":640.62,"body":"and I saw the video of you like"},{"speaker":"Krystal Proffitt","startTime":640.62,"endTime":643.95,"body":"quitting your job. And I was"},{"speaker":"Krystal Proffitt","startTime":640.62,"endTime":643.95,"body":"like, Oh my gosh, like, she like"},{"speaker":"Krystal Proffitt","startTime":643.95,"endTime":647.25,"body":"she just did this like this is"},{"speaker":"Krystal Proffitt","startTime":643.95,"endTime":647.25,"body":"so like, you were just right in"},{"speaker":"Krystal Proffitt","startTime":647.25,"endTime":653.82,"body":"the beginning. So let's kind of"},{"speaker":"Krystal Proffitt","startTime":647.25,"endTime":653.82,"body":"segue like, from that moment, to"},{"speaker":"Krystal Proffitt","startTime":653.82,"endTime":658.53,"body":"where you are today. What has"},{"speaker":"Krystal Proffitt","startTime":653.82,"endTime":658.53,"body":"life looked like? Like, what's"},{"speaker":"Krystal Proffitt","startTime":658.53,"endTime":663.42,"body":"the biggest thing if you were to"},{"speaker":"Krystal Proffitt","startTime":658.53,"endTime":663.42,"body":"say, you know, from October 2019"},{"speaker":"Krystal Proffitt","startTime":663.66,"endTime":667.05,"body":"to November 2020? What has been"},{"speaker":"Krystal Proffitt","startTime":663.66,"endTime":667.05,"body":"like the one thing that you're"},{"speaker":"Krystal Proffitt","startTime":667.05,"endTime":669.21,"body":"just like, if you would have"},{"speaker":"Krystal Proffitt","startTime":667.05,"endTime":669.21,"body":"told me that this would have"},{"speaker":"Krystal Proffitt","startTime":669.21,"endTime":672.33,"body":"happened? You know, when I first"},{"speaker":"Krystal Proffitt","startTime":669.21,"endTime":672.33,"body":"quit my job, I would have never"},{"speaker":"Krystal Proffitt","startTime":672.33,"endTime":673.05,"body":"believed you."},{"speaker":"Tasha Cochran","startTime":674.07,"endTime":677.67,"body":"Um, so I would"},{"speaker":"Tasha Cochran","startTime":674.07,"endTime":677.67,"body":"say the biggest. So COVID right."},{"speaker":"Tasha Cochran","startTime":677.67,"endTime":681.21,"body":"COVID really, I that I would"},{"speaker":"Tasha Cochran","startTime":677.67,"endTime":681.21,"body":"never have believed you. Okay."},{"speaker":"Tasha Cochran","startTime":684.87,"endTime":687.57,"body":"And I would not have left the"},{"speaker":"Tasha Cochran","startTime":684.87,"endTime":687.57,"body":"house for like, you know, six"},{"speaker":"Tasha Cochran","startTime":687.57,"endTime":690.93,"body":"months straight. I would not"},{"speaker":"Tasha Cochran","startTime":687.57,"endTime":690.93,"body":"have believed you. But what's"},{"speaker":"Tasha Cochran","startTime":690.93,"endTime":695.34,"body":"really interesting. So it's"},{"speaker":"Tasha Cochran","startTime":690.93,"endTime":695.34,"body":"funny to say that I was new to"},{"speaker":"Tasha Cochran","startTime":695.34,"endTime":698.67,"body":"online entrepreneurship, because"},{"speaker":"Tasha Cochran","startTime":695.34,"endTime":698.67,"body":"when I quit my job, one big"},{"speaker":"Tasha Cochran","startTime":698.67,"endTime":701.43,"body":"happy life was a multiple six"},{"speaker":"Tasha Cochran","startTime":698.67,"endTime":701.43,"body":"figure business. That is why I"},{"speaker":"Tasha Cochran","startTime":701.43,"endTime":705.12,"body":"was able to quit my job. And so"},{"speaker":"Tasha Cochran","startTime":701.43,"endTime":705.12,"body":"I think what's really surprising"},{"speaker":"Tasha Cochran","startTime":705.15,"endTime":708.93,"body":"is that I went into 2020"},{"speaker":"Tasha Cochran","startTime":705.15,"endTime":708.93,"body":"thinking this was going to be my"},{"speaker":"Tasha Cochran","startTime":708.93,"endTime":712.29,"body":"million dollar year and I was"},{"speaker":"Tasha Cochran","startTime":708.93,"endTime":712.29,"body":"just gonna go give it everything"},{"speaker":"Tasha Cochran","startTime":712.29,"endTime":715.38,"body":"I had. And then COVID happened"},{"speaker":"Tasha Cochran","startTime":712.29,"endTime":715.38,"body":"and I'm like, and then George"},{"speaker":"Tasha Cochran","startTime":715.38,"endTime":719.07,"body":"Floyd happen, and I'm like, I"},{"speaker":"Tasha Cochran","startTime":715.38,"endTime":719.07,"body":"can't even focus. And so I just"},{"speaker":"Tasha Cochran","startTime":719.07,"endTime":722.3100000000001,"body":"decided, you know what, I'm just"},{"speaker":"Tasha Cochran","startTime":719.07,"endTime":722.3100000000001,"body":"going to do what I can. This is"},{"speaker":"Tasha Cochran","startTime":722.3100000000001,"endTime":725.49,"body":"going to be my year of ease."},{"speaker":"Tasha Cochran","startTime":722.3100000000001,"endTime":725.49,"body":"This was supposed to be my year"},{"speaker":"Tasha Cochran","startTime":725.52,"endTime":729.15,"body":"of, I think my word, my actual"},{"speaker":"Tasha Cochran","startTime":725.52,"endTime":729.15,"body":"word was f it like the whole"},{"speaker":"Tasha Cochran","startTime":729.18,"endTime":731.55,"body":"that was gonna be like, it"},{"speaker":"Tasha Cochran","startTime":729.18,"endTime":731.55,"body":"doesn't matter. Just ask it,"},{"speaker":"Tasha Cochran","startTime":731.55,"endTime":734.4,"body":"just go for it. That was gonna"},{"speaker":"Tasha Cochran","startTime":731.55,"endTime":734.4,"body":"be my word of the year. And then"},{"speaker":"Tasha Cochran","startTime":734.4,"endTime":739.23,"body":"Like by April, it was like ease"},{"speaker":"Tasha Cochran","startTime":734.4,"endTime":739.23,"body":"relaxation. And so what's really"},{"speaker":"Tasha Cochran","startTime":739.23,"endTime":743.25,"body":"surprised me about this year"},{"speaker":"Tasha Cochran","startTime":739.23,"endTime":743.25,"body":"where I didn't even launch? Not"},{"speaker":"Tasha Cochran","startTime":743.25,"endTime":747.48,"body":"one time, is that we still grow"},{"speaker":"Tasha Cochran","startTime":743.25,"endTime":747.48,"body":"our revenue this year. Was it"},{"speaker":"Tasha Cochran","startTime":747.48,"endTime":751.59,"body":"our million dollar year? No. And"},{"speaker":"Tasha Cochran","startTime":747.48,"endTime":751.59,"body":"by launch, I mean, no big"},{"speaker":"Tasha Cochran","startTime":751.59,"endTime":755.37,"body":"webinars, no big huge"},{"speaker":"Tasha Cochran","startTime":751.59,"endTime":755.37,"body":"promotions. It was very, like I"},{"speaker":"Tasha Cochran","startTime":755.4,"endTime":759.57,"body":"eased into everything that I was"},{"speaker":"Tasha Cochran","startTime":755.4,"endTime":759.57,"body":"doing. And we still had a great"},{"speaker":"Tasha Cochran","startTime":759.57,"endTime":764.37,"body":"year, and I was able to hire my"},{"speaker":"Tasha Cochran","startTime":759.57,"endTime":764.37,"body":"first full time employee this"},{"speaker":"Tasha Cochran","startTime":764.37,"endTime":766.23,"body":"year. So those are big things."},{"speaker":"Krystal Proffitt","startTime":766.59,"endTime":768.36,"body":"That's"},{"speaker":"Krystal Proffitt","startTime":766.59,"endTime":768.36,"body":"awesome. No, that's so good. And"},{"speaker":"Krystal Proffitt","startTime":768.36,"endTime":771.21,"body":"I love I love that you shared"},{"speaker":"Krystal Proffitt","startTime":768.36,"endTime":771.21,"body":"your word, because that was I'm"},{"speaker":"Krystal Proffitt","startTime":771.21,"endTime":773.94,"body":"looking at mine. I actually I"},{"speaker":"Krystal Proffitt","startTime":771.21,"endTime":773.94,"body":"had a friend who does like"},{"speaker":"Krystal Proffitt","startTime":773.94,"endTime":778.41,"body":"artwork, and she wrote it, my"},{"speaker":"Krystal Proffitt","startTime":773.94,"endTime":778.41,"body":"word was dominate me. And now I"},{"speaker":"Krystal Proffitt","startTime":778.41,"endTime":783.03,"body":"look back. And I'm like, you"},{"speaker":"Krystal Proffitt","startTime":778.41,"endTime":783.03,"body":"were so silly. A year, but you"},{"speaker":"Krystal Proffitt","startTime":783.03,"endTime":786.24,"body":"tried. You tried, like, we're"},{"speaker":"Krystal Proffitt","startTime":783.03,"endTime":786.24,"body":"looking at the January versions"},{"speaker":"Krystal Proffitt","startTime":786.24,"endTime":789.15,"body":"of ourselves like, Yeah, but you"},{"speaker":"Krystal Proffitt","startTime":786.24,"endTime":789.15,"body":"know what we're going to try"},{"speaker":"Krystal Proffitt","startTime":789.15,"endTime":789.63,"body":"again."},{"speaker":"Tasha Cochran","startTime":790.89,"endTime":795.84,"body":"20 $21 million."},{"speaker":"Tasha Cochran","startTime":790.89,"endTime":795.84,"body":"Again, here we go. And I even"},{"speaker":"Tasha Cochran","startTime":795.87,"endTime":798.66,"body":"have decided one of the things"},{"speaker":"Tasha Cochran","startTime":795.87,"endTime":798.66,"body":"that I'll be doing on my"},{"speaker":"Tasha Cochran","startTime":798.66,"endTime":803.04,"body":"podcast, which is very scary,"},{"speaker":"Tasha Cochran","startTime":798.66,"endTime":803.04,"body":"the scariest thing ever, is that"},{"speaker":"Tasha Cochran","startTime":803.04,"endTime":807.12,"body":"I'm going to go ahead and do"},{"speaker":"Tasha Cochran","startTime":803.04,"endTime":807.12,"body":"income reports, the whole year"},{"speaker":"Tasha Cochran","startTime":807.12,"endTime":812.13,"body":"of 2021. With the idea that"},{"speaker":"Tasha Cochran","startTime":807.12,"endTime":812.13,"body":"hopefully, I will be tracking my"},{"speaker":"Tasha Cochran","startTime":812.13,"endTime":814.86,"body":"million dollar year and if it's"},{"speaker":"Tasha Cochran","startTime":812.13,"endTime":814.86,"body":"not my million dollar year,"},{"speaker":"Tasha Cochran","startTime":814.86,"endTime":817.92,"body":"well, I'll be tracking like the"},{"speaker":"Tasha Cochran","startTime":814.86,"endTime":817.92,"body":"highs and lows and just being"},{"speaker":"Tasha Cochran","startTime":817.92,"endTime":821.1,"body":"really transparent along the"},{"speaker":"Tasha Cochran","startTime":817.92,"endTime":821.1,"body":"way. So I'm really excited and"},{"speaker":"Tasha Cochran","startTime":821.1,"endTime":823.08,"body":"nervous and scared, but looking"},{"speaker":"Tasha Cochran","startTime":821.1,"endTime":823.08,"body":"forward to it."},{"speaker":"Krystal Proffitt","startTime":823.45,"endTime":826.39,"body":"Oh my gosh."},{"speaker":"Krystal Proffitt","startTime":823.45,"endTime":826.39,"body":"Well, I I really, I love this"},{"speaker":"Krystal Proffitt","startTime":826.39,"endTime":829.33,"body":"idea. I think I've always been"},{"speaker":"Krystal Proffitt","startTime":826.39,"endTime":829.33,"body":"fascinated. I've followed"},{"speaker":"Krystal Proffitt","startTime":829.33,"endTime":832.0600000000001,"body":"bloggers for a long time that"},{"speaker":"Krystal Proffitt","startTime":829.33,"endTime":832.0600000000001,"body":"have done this. And it's it's"},{"speaker":"Krystal Proffitt","startTime":832.0600000000001,"endTime":835.12,"body":"really encouraging to see the"},{"speaker":"Krystal Proffitt","startTime":832.0600000000001,"endTime":835.12,"body":"breakdown. And I know oh my"},{"speaker":"Krystal Proffitt","startTime":835.12,"endTime":839.29,"body":"gosh, y'all. Tasha is a numbers"},{"speaker":"Krystal Proffitt","startTime":835.12,"endTime":839.29,"body":"girl. I love following all the"},{"speaker":"Krystal Proffitt","startTime":839.29,"endTime":843.64,"body":"things that she I've, I've binge"},{"speaker":"Krystal Proffitt","startTime":839.29,"endTime":843.64,"body":"watched your videos where you"},{"speaker":"Krystal Proffitt","startTime":843.64,"endTime":847.0600000000001,"body":"and Joseph your husband, Joseph,"},{"speaker":"Krystal Proffitt","startTime":843.64,"endTime":847.0600000000001,"body":"I said, Yes, Joseph my way. I"},{"speaker":"Krystal Proffitt","startTime":847.0600000000001,"endTime":850.75,"body":"was like, Wait, is it okay? Yes,"},{"speaker":"Krystal Proffitt","startTime":847.0600000000001,"endTime":850.75,"body":"I said the right name. But y'all"},{"speaker":"Krystal Proffitt","startTime":850.75,"endTime":853.96,"body":"just sitting and chatting about"},{"speaker":"Krystal Proffitt","startTime":850.75,"endTime":853.96,"body":"building your wealth and"},{"speaker":"Krystal Proffitt","startTime":853.96,"endTime":859.3,"body":"building the life that you dream"},{"speaker":"Krystal Proffitt","startTime":853.96,"endTime":859.3,"body":"of on your agenda, not someone"},{"speaker":"Krystal Proffitt","startTime":859.3,"endTime":861.25,"body":"else's. And I love this so much."},{"speaker":"Tasha Cochran","startTime":861.54,"endTime":864.8100000000001,"body":"And sharing our"},{"speaker":"Tasha Cochran","startTime":861.54,"endTime":864.8100000000001,"body":"numbers, right and sharing our"},{"speaker":"Tasha Cochran","startTime":864.8100000000001,"endTime":869.1,"body":"net worth. So like baring it"},{"speaker":"Tasha Cochran","startTime":864.8100000000001,"endTime":869.1,"body":"burying our financial souls to"},{"speaker":"Tasha Cochran","startTime":869.1,"endTime":871.53,"body":"the world is not new to us. I've"},{"speaker":"Tasha Cochran","startTime":869.1,"endTime":871.53,"body":"just never done it on the"},{"speaker":"Tasha Cochran","startTime":871.53,"endTime":872.46,"body":"business side."},{"speaker":"Krystal Proffitt","startTime":872.73,"endTime":876.0600000000001,"body":"Yeah, well, so"},{"speaker":"Krystal Proffitt","startTime":872.73,"endTime":876.0600000000001,"body":"let's talk about this. So"},{"speaker":"Krystal Proffitt","startTime":876.0600000000001,"endTime":879.45,"body":"you've, when did you start your"},{"speaker":"Krystal Proffitt","startTime":876.0600000000001,"endTime":879.45,"body":"YouTube channel, you are still"},{"speaker":"Krystal Proffitt","startTime":879.45,"endTime":880.44,"body":"in corporate?"},{"speaker":"Tasha Cochran","startTime":880.83,"endTime":883.83,"body":"Yeah, I didn't"},{"speaker":"Tasha Cochran","startTime":880.83,"endTime":883.83,"body":"really mean to start a YouTube"},{"speaker":"Tasha Cochran","startTime":883.83,"endTime":886.5600000000001,"body":"channel. And so we're going to"},{"speaker":"Tasha Cochran","startTime":883.83,"endTime":886.5600000000001,"body":"have to take it way back to what"},{"speaker":"Tasha Cochran","startTime":886.5600000000001,"endTime":891.84,"body":"actually started this, which was"},{"speaker":"Tasha Cochran","startTime":886.5600000000001,"endTime":891.84,"body":"back in 2013. For those who"},{"speaker":"Tasha Cochran","startTime":891.84,"endTime":896.97,"body":"can't see me, I am black. And I"},{"speaker":"Tasha Cochran","startTime":891.84,"endTime":896.97,"body":"have long, relaxed hair, meaning"},{"speaker":"Tasha Cochran","startTime":896.97,"endTime":900.03,"body":"My hair is chemically"},{"speaker":"Tasha Cochran","startTime":896.97,"endTime":900.03,"body":"straightened. And my daughter,"},{"speaker":"Tasha Cochran","startTime":900.0600000000001,"endTime":905.19,"body":"Alexis is biracial. And so her"},{"speaker":"Tasha Cochran","startTime":900.0600000000001,"endTime":905.19,"body":"hair is just, you know, these"},{"speaker":"Tasha Cochran","startTime":905.19,"endTime":908.64,"body":"beautiful flowing curls. And she"},{"speaker":"Tasha Cochran","startTime":905.19,"endTime":908.64,"body":"was going through puberty, and"},{"speaker":"Tasha Cochran","startTime":908.64,"endTime":911.88,"body":"we lived in Texas, you know,"},{"speaker":"Tasha Cochran","startTime":908.64,"endTime":911.88,"body":"where, and like most of the"},{"speaker":"Tasha Cochran","startTime":911.88,"endTime":914.52,"body":"world blond haired blue eyed is"},{"speaker":"Tasha Cochran","startTime":911.88,"endTime":914.52,"body":"the standard of beauty and it"},{"speaker":"Tasha Cochran","startTime":914.52,"endTime":917.76,"body":"was having a hard time and with"},{"speaker":"Tasha Cochran","startTime":914.52,"endTime":917.76,"body":"her hair, and she wanted to"},{"speaker":"Tasha Cochran","startTime":917.76,"endTime":919.95,"body":"chemically straighten it. And I"},{"speaker":"Tasha Cochran","startTime":917.76,"endTime":919.95,"body":"said, No, your hair is gorgeous."},{"speaker":"Tasha Cochran","startTime":919.95,"endTime":921.72,"body":"You should just wear it curly."},{"speaker":"Tasha Cochran","startTime":919.95,"endTime":921.72,"body":"And she's like, Well, why don't"},{"speaker":"Tasha Cochran","startTime":921.72,"endTime":924.66,"body":"you wear your hair curly mom."},{"speaker":"Tasha Cochran","startTime":921.72,"endTime":924.66,"body":"And so I'm like, you know, Point"},{"speaker":"Tasha Cochran","startTime":924.66,"endTime":928.65,"body":"taken. So I went on YouTube to"},{"speaker":"Tasha Cochran","startTime":924.66,"endTime":928.65,"body":"figure out, Okay, how can I"},{"speaker":"Tasha Cochran","startTime":928.65,"endTime":931.71,"body":"transition to curly hair because"},{"speaker":"Tasha Cochran","startTime":928.65,"endTime":931.71,"body":"my mom relaxed my hair wasn't I"},{"speaker":"Tasha Cochran","startTime":931.71,"endTime":935.19,"body":"was sick, so I had no idea how"},{"speaker":"Tasha Cochran","startTime":931.71,"endTime":935.19,"body":"to do it. So I went on YouTube,"},{"speaker":"Tasha Cochran","startTime":935.19,"endTime":937.8,"body":"like, oh, there's all these"},{"speaker":"Tasha Cochran","startTime":935.19,"endTime":937.8,"body":"great videos about how to it's"},{"speaker":"Tasha Cochran","startTime":937.8,"endTime":940.89,"body":"called big chop, so cut off all"},{"speaker":"Tasha Cochran","startTime":937.8,"endTime":940.89,"body":"your relaxed hair so that your"},{"speaker":"Tasha Cochran","startTime":940.89,"endTime":944.61,"body":"natural curly hair can grow out."},{"speaker":"Tasha Cochran","startTime":940.89,"endTime":944.61,"body":"And so I'm like, Okay, I'm gonna"},{"speaker":"Tasha Cochran","startTime":944.61,"endTime":947.85,"body":"do this. And I'm just gonna"},{"speaker":"Tasha Cochran","startTime":944.61,"endTime":947.85,"body":"throw the video up on YouTube to"},{"speaker":"Tasha Cochran","startTime":947.85,"endTime":950.34,"body":"pay it forward. Because I"},{"speaker":"Tasha Cochran","startTime":947.85,"endTime":950.34,"body":"learned from all these people"},{"speaker":"Tasha Cochran","startTime":950.34,"endTime":953.16,"body":"and I want to inspire other"},{"speaker":"Tasha Cochran","startTime":950.34,"endTime":953.16,"body":"people the way I was inspired. I"},{"speaker":"Tasha Cochran","startTime":953.16,"endTime":956.34,"body":"just left it there. 2013 cut all"},{"speaker":"Tasha Cochran","startTime":953.16,"endTime":956.34,"body":"my hair off, had a teeny weeny"},{"speaker":"Tasha Cochran","startTime":956.34,"endTime":959.85,"body":"Afro years passed. Occasionally"},{"speaker":"Tasha Cochran","startTime":956.34,"endTime":959.85,"body":"I would do a little update to"},{"speaker":"Tasha Cochran","startTime":959.85,"endTime":962.13,"body":"show people how my hair was"},{"speaker":"Tasha Cochran","startTime":959.85,"endTime":962.13,"body":"growing out, but never really"},{"speaker":"Tasha Cochran","startTime":962.13,"endTime":966.93,"body":"thinking anything of it. Well,"},{"speaker":"Tasha Cochran","startTime":962.13,"endTime":966.93,"body":"fast forward to 2016 I had just"},{"speaker":"Tasha Cochran","startTime":966.93,"endTime":972.69,"body":"had a baby and I left my law"},{"speaker":"Tasha Cochran","startTime":966.93,"endTime":972.69,"body":"firm job to work for the Federal"},{"speaker":"Tasha Cochran","startTime":972.69,"endTime":976.41,"body":"Deposit Insurance Corporation"},{"speaker":"Tasha Cochran","startTime":972.69,"endTime":976.41,"body":"FDIC in what was supposed to be"},{"speaker":"Tasha Cochran","startTime":976.41,"endTime":979.62,"body":"just a super easy laid back job"},{"speaker":"Tasha Cochran","startTime":976.41,"endTime":979.62,"body":"right, a nine to five I could"},{"speaker":"Tasha Cochran","startTime":979.62,"endTime":983.49,"body":"set my own hours like, and it"},{"speaker":"Tasha Cochran","startTime":979.62,"endTime":983.49,"body":"was a travel job from hell with"},{"speaker":"Tasha Cochran","startTime":983.49,"endTime":988.23,"body":"the worst boss of all time. And"},{"speaker":"Tasha Cochran","startTime":983.49,"endTime":988.23,"body":"I was miserable. And like to"},{"speaker":"Tasha Cochran","startTime":988.23,"endTime":991.11,"body":"wear I would cry every Sunday"},{"speaker":"Tasha Cochran","startTime":988.23,"endTime":991.11,"body":"because I would have to leave"},{"speaker":"Tasha Cochran","startTime":991.11,"endTime":994.14,"body":"and we had struggled to conceive"},{"speaker":"Tasha Cochran","startTime":991.11,"endTime":994.14,"body":"my son and so to have to travel"},{"speaker":"Tasha Cochran","startTime":994.14,"endTime":997.44,"body":"all week long was was really"},{"speaker":"Tasha Cochran","startTime":994.14,"endTime":997.44,"body":"challenging. And just it's like,"},{"speaker":"Tasha Cochran","startTime":997.44,"endTime":1000.11,"body":"Look, you got to something's got"},{"speaker":"Tasha Cochran","startTime":997.44,"endTime":1000.11,"body":"to take your mind off of this."},{"speaker":"Tasha Cochran","startTime":1000.11,"endTime":1003.41,"body":"You got to find a passion"},{"speaker":"Tasha Cochran","startTime":1000.11,"endTime":1003.41,"body":"project while you search for a"},{"speaker":"Tasha Cochran","startTime":1003.41,"endTime":1007.01,"body":"new job. And right around that"},{"speaker":"Tasha Cochran","startTime":1003.41,"endTime":1007.01,"body":"time I got $100 check from"},{"speaker":"Tasha Cochran","startTime":1007.01,"endTime":1009.95,"body":"YouTube, because those couple of"},{"speaker":"Tasha Cochran","startTime":1007.01,"endTime":1009.95,"body":"hair videos had been sitting"},{"speaker":"Tasha Cochran","startTime":1009.95,"endTime":1014.84,"body":"there for years getting $5 here"},{"speaker":"Tasha Cochran","startTime":1009.95,"endTime":1014.84,"body":"$6 there, and they finally"},{"speaker":"Tasha Cochran","startTime":1014.84,"endTime":1018.14,"body":"reached the pay the payout"},{"speaker":"Tasha Cochran","startTime":1014.84,"endTime":1018.14,"body":"threshold of $100. So I'm like"},{"speaker":"Tasha Cochran","startTime":1018.14,"endTime":1020.54,"body":"okay, well, I guess I'll just"},{"speaker":"Tasha Cochran","startTime":1018.14,"endTime":1020.54,"body":"start making YouTube videos"},{"speaker":"Tasha Cochran","startTime":1020.54,"endTime":1023.9,"body":"because why not? I got $100 from"},{"speaker":"Tasha Cochran","startTime":1020.54,"endTime":1023.9,"body":"it. And so I made a couple hair"},{"speaker":"Tasha Cochran","startTime":1023.9,"endTime":1026.24,"body":"videos. I'm like, you know what"},{"speaker":"Tasha Cochran","startTime":1023.9,"endTime":1026.24,"body":"I don't like talking about hair"},{"speaker":"Tasha Cochran","startTime":1026.27,"endTime":1029.0,"body":"like that is not interesting to"},{"speaker":"Tasha Cochran","startTime":1026.27,"endTime":1029.0,"body":"me. What do I like talking"},{"speaker":"Tasha Cochran","startTime":1029.0,"endTime":1031.55,"body":"about? So I started talking"},{"speaker":"Tasha Cochran","startTime":1029.0,"endTime":1031.55,"body":"about personal finance and"},{"speaker":"Tasha Cochran","startTime":1031.55,"endTime":1034.73,"body":"lifestyle design. I started"},{"speaker":"Tasha Cochran","startTime":1031.55,"endTime":1034.73,"body":"showing our lives with vlogs"},{"speaker":"Tasha Cochran","startTime":1034.97,"endTime":1038.0900000000001,"body":"Because, you know, I believe"},{"speaker":"Tasha Cochran","startTime":1034.97,"endTime":1038.0900000000001,"body":"that with personal finance the"},{"speaker":"Tasha Cochran","startTime":1038.0900000000001,"endTime":1041.3600000000001,"body":"things that we're told, we never"},{"speaker":"Tasha Cochran","startTime":1038.0900000000001,"endTime":1041.3600000000001,"body":"see what kind of lifestyle that"},{"speaker":"Tasha Cochran","startTime":1041.3600000000001,"endTime":1044.87,"body":"looks, that gives us and I think"},{"speaker":"Tasha Cochran","startTime":1041.3600000000001,"endTime":1044.87,"body":"most people won't want that"},{"speaker":"Tasha Cochran","startTime":1044.87,"endTime":1048.62,"body":"life, right? So I wanted to show"},{"speaker":"Tasha Cochran","startTime":1044.87,"endTime":1048.62,"body":"them, these are our financial"},{"speaker":"Tasha Cochran","startTime":1048.62,"endTime":1051.62,"body":"principles. This is how you"},{"speaker":"Tasha Cochran","startTime":1048.62,"endTime":1051.62,"body":"crunch the numbers. And this is"},{"speaker":"Tasha Cochran","startTime":1051.62,"endTime":1055.31,"body":"what life looks like, with these"},{"speaker":"Tasha Cochran","startTime":1051.62,"endTime":1055.31,"body":"financial principles. And so it"},{"speaker":"Tasha Cochran","startTime":1055.31,"endTime":1059.69,"body":"just took off from there. So"},{"speaker":"Tasha Cochran","startTime":1055.31,"endTime":1059.69,"body":"this was basically the beginning"},{"speaker":"Tasha Cochran","startTime":1059.69,"endTime":1060.62,"body":"of 2017"},{"speaker":"Krystal Proffitt","startTime":1061.37,"endTime":1063.1399999999999,"body":"Oh, my gosh,"},{"speaker":"Krystal Proffitt","startTime":1061.37,"endTime":1063.1399999999999,"body":"well, I'm just sitting here,"},{"speaker":"Krystal Proffitt","startTime":1063.5,"endTime":1066.3200000000002,"body":"listening to your story, you"},{"speaker":"Krystal Proffitt","startTime":1063.5,"endTime":1066.3200000000002,"body":"know, it's like you, you decided"},{"speaker":"Krystal Proffitt","startTime":1066.3200000000002,"endTime":1068.1799999999998,"body":"to just, you know, I'm just"},{"speaker":"Krystal Proffitt","startTime":1066.3200000000002,"endTime":1068.1799999999998,"body":"gonna throw this up here and see"},{"speaker":"Krystal Proffitt","startTime":1068.1799999999998,"endTime":1070.55,"body":"what happens, then you got some"},{"speaker":"Krystal Proffitt","startTime":1068.1799999999998,"endTime":1070.55,"body":"traction, and you're, like,"},{"speaker":"Krystal Proffitt","startTime":1070.73,"endTime":1074.9,"body":"await this platform can work,"},{"speaker":"Krystal Proffitt","startTime":1070.73,"endTime":1074.9,"body":"but how do I really want to use"},{"speaker":"Krystal Proffitt","startTime":1074.9,"endTime":1078.17,"body":"it, and you use something that"},{"speaker":"Krystal Proffitt","startTime":1074.9,"endTime":1078.17,"body":"you already were familiar with,"},{"speaker":"Krystal Proffitt","startTime":1078.17,"endTime":1082.22,"body":"like finances, and you're like,"},{"speaker":"Krystal Proffitt","startTime":1078.17,"endTime":1082.22,"body":"but what am I passionate about?"},{"speaker":"Krystal Proffitt","startTime":1082.25,"endTime":1085.28,"body":"And it's like, you know, helping"},{"speaker":"Krystal Proffitt","startTime":1082.25,"endTime":1085.28,"body":"people build that wealth. And"},{"speaker":"Krystal Proffitt","startTime":1085.28,"endTime":1090.2,"body":"and I think that as content"},{"speaker":"Krystal Proffitt","startTime":1085.28,"endTime":1090.2,"body":"creators of all kinds, you know,"},{"speaker":"Krystal Proffitt","startTime":1090.23,"endTime":1094.73,"body":"of podcasts, YouTube blog, you"},{"speaker":"Krystal Proffitt","startTime":1090.23,"endTime":1094.73,"body":"know, social media, whatever it"},{"speaker":"Krystal Proffitt","startTime":1094.73,"endTime":1098.78,"body":"is, that we think that a lot of"},{"speaker":"Krystal Proffitt","startTime":1094.73,"endTime":1098.78,"body":"people say, I want to start a"},{"speaker":"Krystal Proffitt","startTime":1098.78,"endTime":1101.27,"body":"YouTube channel, and then you"},{"speaker":"Krystal Proffitt","startTime":1098.78,"endTime":1101.27,"body":"say, Okay, what do you want to"},{"speaker":"Krystal Proffitt","startTime":1101.27,"endTime":1103.73,"body":"start it about, and they're like"},{"speaker":"Krystal Proffitt","startTime":1101.27,"endTime":1103.73,"body":"deer in headlights, like, I"},{"speaker":"Krystal Proffitt","startTime":1103.73,"endTime":1106.9099999999999,"body":"don't know, I just want to have"},{"speaker":"Krystal Proffitt","startTime":1103.73,"endTime":1106.9099999999999,"body":"a viral video that, you know,"},{"speaker":"Krystal Proffitt","startTime":1106.94,"endTime":1110.24,"body":"hits a million, like, I just"},{"speaker":"Krystal Proffitt","startTime":1106.94,"endTime":1110.24,"body":"want to create something viral,"},{"speaker":"Krystal Proffitt","startTime":1110.24,"endTime":1112.67,"body":"and you just like, kind of laugh"},{"speaker":"Krystal Proffitt","startTime":1110.24,"endTime":1112.67,"body":"behind closed doors, you're"},{"speaker":"Krystal Proffitt","startTime":1112.67,"endTime":1116.72,"body":"like, Oh, you don't even know"},{"speaker":"Krystal Proffitt","startTime":1112.67,"endTime":1116.72,"body":"you don't. That's not, that's"},{"speaker":"Krystal Proffitt","startTime":1116.72,"endTime":1121.37,"body":"not what it is. So, um, I just,"},{"speaker":"Krystal Proffitt","startTime":1116.72,"endTime":1121.37,"body":"I love the behind the scenes of"},{"speaker":"Krystal Proffitt","startTime":1121.37,"endTime":1124.28,"body":"how it all got started. And I"},{"speaker":"Krystal Proffitt","startTime":1121.37,"endTime":1124.28,"body":"have to tell you from another"},{"speaker":"Krystal Proffitt","startTime":1124.28,"endTime":1126.8,"body":"behind the scenes perspective,"},{"speaker":"Krystal Proffitt","startTime":1124.28,"endTime":1126.8,"body":"Tasha is in the middle of"},{"speaker":"Krystal Proffitt","startTime":1126.8,"endTime":1129.35,"body":"remodeling her bathroom, and"},{"speaker":"Krystal Proffitt","startTime":1126.8,"endTime":1129.35,"body":"I've been following those"},{"speaker":"Krystal Proffitt","startTime":1129.35,"endTime":1133.58,"body":"Instagram stories. And I love"},{"speaker":"Krystal Proffitt","startTime":1129.35,"endTime":1133.58,"body":"it. I love that you're sharing"},{"speaker":"Krystal Proffitt","startTime":1133.58,"endTime":1137.3899999999999,"body":"all this stuff, because it just"},{"speaker":"Krystal Proffitt","startTime":1133.58,"endTime":1137.3899999999999,"body":"gives you a peek into you know,"},{"speaker":"Krystal Proffitt","startTime":1137.63,"endTime":1142.37,"body":"who you are not as a"},{"speaker":"Krystal Proffitt","startTime":1137.63,"endTime":1142.37,"body":"professional finance guru who"},{"speaker":"Krystal Proffitt","startTime":1142.37,"endTime":1144.6799999999998,"body":"wants to help you. But it's"},{"speaker":"Krystal Proffitt","startTime":1142.37,"endTime":1144.6799999999998,"body":"like, Hey, this is how we"},{"speaker":"Krystal Proffitt","startTime":1144.6799999999998,"endTime":1147.92,"body":"budgeted to make this happen."},{"speaker":"Krystal Proffitt","startTime":1144.6799999999998,"endTime":1147.92,"body":"And I love when you're showing"},{"speaker":"Krystal Proffitt","startTime":1147.92,"endTime":1150.53,"body":"pictures of your husband fixing"},{"speaker":"Krystal Proffitt","startTime":1147.92,"endTime":1150.53,"body":"things. You're like, hey, when"},{"speaker":"Krystal Proffitt","startTime":1150.53,"endTime":1153.47,"body":"you're on a budget, like, you"},{"speaker":"Krystal Proffitt","startTime":1150.53,"endTime":1153.47,"body":"know, he's he's the handyman."},{"speaker":"Krystal Proffitt","startTime":1153.6799999999998,"endTime":1156.53,"body":"He's the one like trying to fix"},{"speaker":"Krystal Proffitt","startTime":1153.6799999999998,"endTime":1156.53,"body":"things. So I love that you're"},{"speaker":"Krystal Proffitt","startTime":1156.74,"endTime":1160.31,"body":"giving everybody a peek into"},{"speaker":"Krystal Proffitt","startTime":1156.74,"endTime":1160.31,"body":"what your experience going"},{"speaker":"Krystal Proffitt","startTime":1160.31,"endTime":1164.4499999999998,"body":"through life is. I think that's"},{"speaker":"Krystal Proffitt","startTime":1160.31,"endTime":1164.4499999999998,"body":"just that's super awesome. So I"},{"speaker":"Krystal Proffitt","startTime":1164.4499999999998,"endTime":1167.69,"body":"do want to switch gears for a"},{"speaker":"Krystal Proffitt","startTime":1164.4499999999998,"endTime":1167.69,"body":"second because you said before"},{"speaker":"Krystal Proffitt","startTime":1167.69,"endTime":1171.08,"body":"we started recording, and even"},{"speaker":"Krystal Proffitt","startTime":1167.69,"endTime":1171.08,"body":"since we started, you're like,"},{"speaker":"Krystal Proffitt","startTime":1171.1100000000001,"endTime":1175.4899999999998,"body":"I'm terrified about podcasting."},{"speaker":"Krystal Proffitt","startTime":1171.1100000000001,"endTime":1175.4899999999998,"body":"And I want to know, how is"},{"speaker":"Krystal Proffitt","startTime":1175.4899999999998,"endTime":1178.67,"body":"someone who's so comfortable on"},{"speaker":"Krystal Proffitt","startTime":1175.4899999999998,"endTime":1178.67,"body":"video because I feel like most"},{"speaker":"Krystal Proffitt","startTime":1178.67,"endTime":1181.9699999999998,"body":"of the audience is the opposite."},{"speaker":"Krystal Proffitt","startTime":1178.67,"endTime":1181.9699999999998,"body":"They're like I chose podcasting."},{"speaker":"Krystal Proffitt","startTime":1182.1799999999998,"endTime":1185.5700000000002,"body":"Because I'm so scared. I feel"},{"speaker":"Krystal Proffitt","startTime":1182.1799999999998,"endTime":1185.5700000000002,"body":"like I'm gonna flub over my"},{"speaker":"Krystal Proffitt","startTime":1185.5700000000002,"endTime":1189.71,"body":"words if I if I have a light on"},{"speaker":"Krystal Proffitt","startTime":1185.5700000000002,"endTime":1189.71,"body":"and I have to have a backdrop"},{"speaker":"Krystal Proffitt","startTime":1189.71,"endTime":1193.8200000000002,"body":"and a camera and everything. So"},{"speaker":"Krystal Proffitt","startTime":1189.71,"endTime":1193.8200000000002,"body":"kind of like break down for us."},{"speaker":"Krystal Proffitt","startTime":1193.8200000000002,"endTime":1196.46,"body":"What are some of the things that"},{"speaker":"Krystal Proffitt","startTime":1193.8200000000002,"endTime":1196.46,"body":"you've thought about for your"},{"speaker":"Krystal Proffitt","startTime":1196.46,"endTime":1200.42,"body":"podcast? in it? Is it the same"},{"speaker":"Krystal Proffitt","startTime":1196.46,"endTime":1200.42,"body":"as the content you're already"},{"speaker":"Krystal Proffitt","startTime":1200.4499999999998,"endTime":1204.1399999999999,"body":"creating right now for your"},{"speaker":"Krystal Proffitt","startTime":1200.4499999999998,"endTime":1204.1399999999999,"body":"YouTube audience or your other,"},{"speaker":"Krystal Proffitt","startTime":1204.2600000000002,"endTime":1206.42,"body":"you know, email list, anything"},{"speaker":"Krystal Proffitt","startTime":1204.2600000000002,"endTime":1206.42,"body":"else like that."},{"speaker":"Tasha Cochran","startTime":1207.0500000000002,"endTime":1211.25,"body":"So the content of"},{"speaker":"Tasha Cochran","startTime":1207.0500000000002,"endTime":1211.25,"body":"the podcast is different. I have"},{"speaker":"Tasha Cochran","startTime":1211.25,"endTime":1214.31,"body":"settled on a name for the"},{"speaker":"Tasha Cochran","startTime":1211.25,"endTime":1214.31,"body":"podcast, which I still feel I"},{"speaker":"Tasha Cochran","startTime":1214.31,"endTime":1217.13,"body":"just want to I'm just going to"},{"speaker":"Tasha Cochran","startTime":1214.31,"endTime":1217.13,"body":"let you guys know, this is I'm"},{"speaker":"Tasha Cochran","startTime":1217.13,"endTime":1219.77,"body":"going to tell you the real deal."},{"speaker":"Tasha Cochran","startTime":1217.13,"endTime":1219.77,"body":"Okay, I'm going to tell you"},{"speaker":"Tasha Cochran","startTime":1219.77,"endTime":1222.23,"body":"exactly how I'm feeling I'm not"},{"speaker":"Tasha Cochran","startTime":1219.77,"endTime":1222.23,"body":"even going to pretend like I"},{"speaker":"Tasha Cochran","startTime":1222.23,"endTime":1227.0,"body":"have it all together, cuz I"},{"speaker":"Tasha Cochran","startTime":1222.23,"endTime":1227.0,"body":"don't. So wealth, life balance"},{"speaker":"Tasha Cochran","startTime":1227.0300000000002,"endTime":1230.8400000000001,"body":"is the podcast name that we have"},{"speaker":"Tasha Cochran","startTime":1227.0300000000002,"endTime":1230.8400000000001,"body":"settled on. And it's basically"},{"speaker":"Tasha Cochran","startTime":1230.8400000000001,"endTime":1234.9499999999998,"body":"it's a lifestyle podcast for"},{"speaker":"Tasha Cochran","startTime":1230.8400000000001,"endTime":1234.9499999999998,"body":"entrepreneurs and aspiring"},{"speaker":"Tasha Cochran","startTime":1234.9499999999998,"endTime":1238.88,"body":"entrepreneurs. So how do you"},{"speaker":"Tasha Cochran","startTime":1234.9499999999998,"endTime":1238.88,"body":"build a successful and"},{"speaker":"Tasha Cochran","startTime":1238.88,"endTime":1242.7800000000002,"body":"sustainable business from"},{"speaker":"Tasha Cochran","startTime":1238.88,"endTime":1242.7800000000002,"body":"scratch that will allow you to"},{"speaker":"Tasha Cochran","startTime":1242.7800000000002,"endTime":1245.5100000000002,"body":"quit your day job and have the"},{"speaker":"Tasha Cochran","startTime":1242.7800000000002,"endTime":1245.5100000000002,"body":"kind of lifestyle that you want"},{"speaker":"Tasha Cochran","startTime":1245.5100000000002,"endTime":1249.35,"body":"to have. And so it will be very"},{"speaker":"Tasha Cochran","startTime":1245.5100000000002,"endTime":1249.35,"body":"much like one big happy life in"},{"speaker":"Tasha Cochran","startTime":1249.35,"endTime":1252.83,"body":"that it's well rounded. So it's"},{"speaker":"Tasha Cochran","startTime":1249.35,"endTime":1252.83,"body":"not just going to be marketing"},{"speaker":"Tasha Cochran","startTime":1252.83,"endTime":1256.6100000000001,"body":"tips and strategies, it's time"},{"speaker":"Tasha Cochran","startTime":1252.83,"endTime":1256.6100000000001,"body":"saving tips, it's mindset, you"},{"speaker":"Tasha Cochran","startTime":1256.6100000000001,"endTime":1260.75,"body":"know, productivity hacks for"},{"speaker":"Tasha Cochran","startTime":1256.6100000000001,"endTime":1260.75,"body":"entrepreneurs, specifically. And"},{"speaker":"Tasha Cochran","startTime":1260.75,"endTime":1264.92,"body":"so while the podcast will live"},{"speaker":"Tasha Cochran","startTime":1260.75,"endTime":1264.92,"body":"on our one big happy life"},{"speaker":"Tasha Cochran","startTime":1264.9499999999998,"endTime":1267.62,"body":"YouTube channel, because I'll be"},{"speaker":"Tasha Cochran","startTime":1264.9499999999998,"endTime":1267.62,"body":"shooting a video at the same"},{"speaker":"Tasha Cochran","startTime":1267.62,"endTime":1271.6100000000001,"body":"time, my income reports won't be"},{"speaker":"Tasha Cochran","startTime":1267.62,"endTime":1271.6100000000001,"body":"on YouTube. So that's going to"},{"speaker":"Tasha Cochran","startTime":1271.6100000000001,"endTime":1276.71,"body":"be exclusive content for my"},{"speaker":"Tasha Cochran","startTime":1271.6100000000001,"endTime":1276.71,"body":"podcast listeners. And in terms"},{"speaker":"Tasha Cochran","startTime":1276.71,"endTime":1279.8000000000002,"body":"of what has been holding me"},{"speaker":"Tasha Cochran","startTime":1276.71,"endTime":1279.8000000000002,"body":"back, what things have I been"},{"speaker":"Tasha Cochran","startTime":1279.8000000000002,"endTime":1283.9699999999998,"body":"struggling with. So I just feel"},{"speaker":"Tasha Cochran","startTime":1279.8000000000002,"endTime":1283.9699999999998,"body":"like the format of a podcast is"},{"speaker":"Tasha Cochran","startTime":1283.9699999999998,"endTime":1287.7800000000002,"body":"very different, like this idea"},{"speaker":"Tasha Cochran","startTime":1283.9699999999998,"endTime":1287.7800000000002,"body":"of coming up with an intro. I"},{"speaker":"Tasha Cochran","startTime":1287.7800000000002,"endTime":1291.8000000000002,"body":"finally after three months,"},{"speaker":"Tasha Cochran","startTime":1287.7800000000002,"endTime":1291.8000000000002,"body":"wrote the intro, it is a whole"},{"speaker":"Tasha Cochran","startTime":1291.8000000000002,"endTime":1296.63,"body":"minute long. And I feel like it"},{"speaker":"Tasha Cochran","startTime":1291.8000000000002,"endTime":1296.63,"body":"might be too long, but I feel"},{"speaker":"Tasha Cochran","startTime":1296.63,"endTime":1300.08,"body":"like I should just run with it."},{"speaker":"Tasha Cochran","startTime":1296.63,"endTime":1300.08,"body":"But there is just so much like,"},{"speaker":"Tasha Cochran","startTime":1300.1100000000001,"endTime":1302.21,"body":"well, this intro was going to be"},{"speaker":"Tasha Cochran","startTime":1300.1100000000001,"endTime":1302.21,"body":"used over and over and over so I"},{"speaker":"Tasha Cochran","startTime":1302.21,"endTime":1306.0500000000002,"body":"better get it right. Whereas a"},{"speaker":"Tasha Cochran","startTime":1302.21,"endTime":1306.0500000000002,"body":"YouTube video, every video can"},{"speaker":"Tasha Cochran","startTime":1306.0500000000002,"endTime":1308.96,"body":"be different. Every video is a"},{"speaker":"Tasha Cochran","startTime":1306.0500000000002,"endTime":1308.96,"body":"new opportunity to try something"},{"speaker":"Tasha Cochran","startTime":1308.96,"endTime":1311.69,"body":"creative. And people expect that"},{"speaker":"Tasha Cochran","startTime":1308.96,"endTime":1311.69,"body":"whereas I feel like with"},{"speaker":"Tasha Cochran","startTime":1311.69,"endTime":1315.7399999999998,"body":"podcasts, people thrive on"},{"speaker":"Tasha Cochran","startTime":1311.69,"endTime":1315.7399999999998,"body":"knowing what's coming next and"},{"speaker":"Tasha Cochran","startTime":1315.7399999999998,"endTime":1318.9499999999998,"body":"understanding the format of your"},{"speaker":"Tasha Cochran","startTime":1315.7399999999998,"endTime":1318.9499999999998,"body":"show, and exactly what your show"},{"speaker":"Tasha Cochran","startTime":1318.9499999999998,"endTime":1321.5300000000002,"body":"is about and exactly who it's"},{"speaker":"Tasha Cochran","startTime":1318.9499999999998,"endTime":1321.5300000000002,"body":"before. It's like I don't want"},{"speaker":"Tasha Cochran","startTime":1321.5300000000002,"endTime":1324.8000000000002,"body":"to make all these decisions. I"},{"speaker":"Tasha Cochran","startTime":1321.5300000000002,"endTime":1324.8000000000002,"body":"just want to just flow with it."},{"speaker":"Tasha Cochran","startTime":1325.19,"endTime":1330.62,"body":"Also, I feel like podcasts feels"},{"speaker":"Tasha Cochran","startTime":1325.19,"endTime":1330.62,"body":"so much more thorough than a"},{"speaker":"Tasha Cochran","startTime":1330.62,"endTime":1334.67,"body":"typical video especially because"},{"speaker":"Tasha Cochran","startTime":1330.62,"endTime":1334.67,"body":"I tend to listen to it. Amy"},{"speaker":"Tasha Cochran","startTime":1334.67,"endTime":1339.5300000000002,"body":"Porterfield who has these really"},{"speaker":"Tasha Cochran","startTime":1334.67,"endTime":1339.5300000000002,"body":"long and just so complex and"},{"speaker":"Tasha Cochran","startTime":1339.5300000000002,"endTime":1343.7600000000002,"body":"amazing podcast episodes just"},{"speaker":"Tasha Cochran","startTime":1339.5300000000002,"endTime":1343.7600000000002,"body":"packed full of information. I'm"},{"speaker":"Tasha Cochran","startTime":1343.7600000000002,"endTime":1346.4899999999998,"body":"like, I don't think I can talk"},{"speaker":"Tasha Cochran","startTime":1343.7600000000002,"endTime":1346.4899999999998,"body":"for 45 minutes straight."},{"speaker":"Krystal Proffitt","startTime":1348.049,"endTime":1350.449,"body":"How long are"},{"speaker":"Krystal Proffitt","startTime":1348.049,"endTime":1350.449,"body":"your YouTube videos typically?"},{"speaker":"Tasha Cochran","startTime":1350.949,"endTime":1355.089,"body":"So 15 to 20"},{"speaker":"Tasha Cochran","startTime":1350.949,"endTime":1355.089,"body":"minutes long, I would say 15"},{"speaker":"Tasha Cochran","startTime":1355.089,"endTime":1358.6889999999999,"body":"minutes long after editing 20"},{"speaker":"Tasha Cochran","startTime":1355.089,"endTime":1358.6889999999999,"body":"minutes total. But here's the"},{"speaker":"Tasha Cochran","startTime":1358.6889999999999,"endTime":1363.1889999999999,"body":"other thing, the podcast will be"},{"speaker":"Tasha Cochran","startTime":1358.6889999999999,"endTime":1363.1889999999999,"body":"a solo show. So for the past two"},{"speaker":"Tasha Cochran","startTime":1363.1889999999999,"endTime":1366.3690000000001,"body":"and a half years, Joseph and I"},{"speaker":"Tasha Cochran","startTime":1363.1889999999999,"endTime":1366.3690000000001,"body":"have been making videos"},{"speaker":"Tasha Cochran","startTime":1366.3690000000001,"endTime":1370.779,"body":"together. So I am used to having"},{"speaker":"Tasha Cochran","startTime":1366.3690000000001,"endTime":1370.779,"body":"a co host. And only when I"},{"speaker":"Tasha Cochran","startTime":1370.779,"endTime":1374.0189999999998,"body":"started to make solo shows"},{"speaker":"Tasha Cochran","startTime":1370.779,"endTime":1374.0189999999998,"body":"because Joseph's like, why do I"},{"speaker":"Tasha Cochran","startTime":1374.0189999999998,"endTime":1377.529,"body":"need to work? This is your full"},{"speaker":"Tasha Cochran","startTime":1374.0189999999998,"endTime":1377.529,"body":"time job now, isn't it? And so"},{"speaker":"Tasha Cochran","startTime":1377.529,"endTime":1381.159,"body":"then I realized how hard it was"},{"speaker":"Tasha Cochran","startTime":1377.529,"endTime":1381.159,"body":"to fill all the space by"},{"speaker":"Tasha Cochran","startTime":1381.159,"endTime":1385.239,"body":"yourself. So we had gotten away"},{"speaker":"Tasha Cochran","startTime":1381.159,"endTime":1385.239,"body":"with just a few bullet points to"},{"speaker":"Tasha Cochran","startTime":1385.239,"endTime":1388.2689999999998,"body":"shoot a 15 minute video. And all"},{"speaker":"Tasha Cochran","startTime":1385.239,"endTime":1388.2689999999998,"body":"of a sudden, I realized I"},{"speaker":"Tasha Cochran","startTime":1388.2689999999998,"endTime":1391.4189999999999,"body":"actually needed to think through"},{"speaker":"Tasha Cochran","startTime":1388.2689999999998,"endTime":1391.4189999999999,"body":"everything that I'm saying,"},{"speaker":"Tasha Cochran","startTime":1391.6889999999999,"endTime":1394.629,"body":"because I'm by myself, so I"},{"speaker":"Tasha Cochran","startTime":1391.6889999999999,"endTime":1394.629,"body":"can't be stopping every 30"},{"speaker":"Tasha Cochran","startTime":1394.629,"endTime":1398.589,"body":"seconds to look down at my"},{"speaker":"Tasha Cochran","startTime":1394.629,"endTime":1398.589,"body":"notes. So that's been a bit of a"},{"speaker":"Tasha Cochran","startTime":1398.589,"endTime":1401.529,"body":"challenge. Yeah. And I felt like"},{"speaker":"Tasha Cochran","startTime":1398.589,"endTime":1401.529,"body":"that would transfer over to"},{"speaker":"Tasha Cochran","startTime":1401.529,"endTime":1402.6390000000001,"body":"podcasting too."},{"speaker":"Krystal Proffitt","startTime":1403.1599999999999,"endTime":1405.5900000000001,"body":"Well, it's so"},{"speaker":"Krystal Proffitt","startTime":1403.1599999999999,"endTime":1405.5900000000001,"body":"good to hear like the behind the"},{"speaker":"Krystal Proffitt","startTime":1405.5900000000001,"endTime":1408.77,"body":"scenes of like how you you"},{"speaker":"Krystal Proffitt","startTime":1405.5900000000001,"endTime":1408.77,"body":"formulate everything that goes"},{"speaker":"Krystal Proffitt","startTime":1408.77,"endTime":1412.52,"body":"into your videos. And I can tell"},{"speaker":"Krystal Proffitt","startTime":1408.77,"endTime":1412.52,"body":"you from like a coaching"},{"speaker":"Krystal Proffitt","startTime":1412.52,"endTime":1416.7800000000002,"body":"perspective, that you absolutely"},{"speaker":"Krystal Proffitt","startTime":1412.52,"endTime":1416.7800000000002,"body":"don't have to talk for 45"},{"speaker":"Krystal Proffitt","startTime":1416.7800000000002,"endTime":1420.7399999999998,"body":"minutes straight and you can"},{"speaker":"Krystal Proffitt","startTime":1416.7800000000002,"endTime":1420.7399999999998,"body":"100% it's funny because I"},{"speaker":"Krystal Proffitt","startTime":1420.7399999999998,"endTime":1423.62,"body":"listened to Amy Porterfield"},{"speaker":"Krystal Proffitt","startTime":1420.7399999999998,"endTime":1423.62,"body":"podcasts as well, I've listened"},{"speaker":"Krystal Proffitt","startTime":1423.62,"endTime":1427.8200000000002,"body":"to tons of other podcasts that"},{"speaker":"Krystal Proffitt","startTime":1423.62,"endTime":1427.8200000000002,"body":"are in our space. And because"},{"speaker":"Krystal Proffitt","startTime":1427.8200000000002,"endTime":1430.46,"body":"I've been in this space for a"},{"speaker":"Krystal Proffitt","startTime":1427.8200000000002,"endTime":1430.46,"body":"while or kind of being like a"},{"speaker":"Krystal Proffitt","startTime":1430.46,"endTime":1432.65,"body":"creeper, you know, on the"},{"speaker":"Krystal Proffitt","startTime":1430.46,"endTime":1432.65,"body":"sidelines, like looking at"},{"speaker":"Krystal Proffitt","startTime":1432.65,"endTime":1434.9899999999998,"body":"everything. I'm like, okay,"},{"speaker":"Krystal Proffitt","startTime":1432.65,"endTime":1434.9899999999998,"body":"like, I'm just gonna watch from"},{"speaker":"Krystal Proffitt","startTime":1434.9899999999998,"endTime":1438.9499999999998,"body":"afar. For a while, I've seen the"},{"speaker":"Krystal Proffitt","startTime":1434.9899999999998,"endTime":1438.9499999999998,"body":"evolution of shows. And I can"},{"speaker":"Krystal Proffitt","startTime":1438.9499999999998,"endTime":1442.8200000000002,"body":"tell you that what you decide on"},{"speaker":"Krystal Proffitt","startTime":1438.9499999999998,"endTime":1442.8200000000002,"body":"like when you first launch, you"},{"speaker":"Krystal Proffitt","startTime":1442.8200000000002,"endTime":1445.7600000000002,"body":"can always pivot, you can always"},{"speaker":"Krystal Proffitt","startTime":1442.8200000000002,"endTime":1445.7600000000002,"body":"like if anything we've learned"},{"speaker":"Krystal Proffitt","startTime":1445.7600000000002,"endTime":1451.4899999999998,"body":"in 2020 is you can pivot and try"},{"speaker":"Krystal Proffitt","startTime":1445.7600000000002,"endTime":1451.4899999999998,"body":"something new. So I know that"},{"speaker":"Krystal Proffitt","startTime":1451.4899999999998,"endTime":1454.7600000000002,"body":"whatever you settle on, like,"},{"speaker":"Krystal Proffitt","startTime":1451.4899999999998,"endTime":1454.7600000000002,"body":"right now, as soon as you launch"},{"speaker":"Krystal Proffitt","startTime":1454.7600000000002,"endTime":1457.79,"body":"your podcast, you're gonna be"},{"speaker":"Krystal Proffitt","startTime":1454.7600000000002,"endTime":1457.79,"body":"like, I don't know if I love it,"},{"speaker":"Krystal Proffitt","startTime":1457.8200000000002,"endTime":1461.54,"body":"but it's okay. And I can always"},{"speaker":"Krystal Proffitt","startTime":1457.8200000000002,"endTime":1461.54,"body":"change it in the future. So I'm"},{"speaker":"Krystal Proffitt","startTime":1461.54,"endTime":1464.06,"body":"just I'm coaching you. Now. Now"},{"speaker":"Krystal Proffitt","startTime":1461.54,"endTime":1464.06,"body":"we're in full blown coaching"},{"speaker":"Krystal Proffitt","startTime":1464.06,"endTime":1466.88,"body":"mode. And if for those of you"},{"speaker":"Krystal Proffitt","startTime":1464.06,"endTime":1466.88,"body":"that don't know, Tasha is"},{"speaker":"Krystal Proffitt","startTime":1466.88,"endTime":1469.1,"body":"actually she was one of my"},{"speaker":"Krystal Proffitt","startTime":1466.88,"endTime":1469.1,"body":"previous clients, we weren't"},{"speaker":"Krystal Proffitt","startTime":1469.1,"endTime":1474.44,"body":"together earlier this year. And"},{"speaker":"Krystal Proffitt","startTime":1469.1,"endTime":1474.44,"body":"I just, I love seeing how you're"},{"speaker":"Krystal Proffitt","startTime":1474.44,"endTime":1478.8200000000002,"body":"taking a very strategic approach"},{"speaker":"Krystal Proffitt","startTime":1474.44,"endTime":1478.8200000000002,"body":"to your podcast. And you're not"},{"speaker":"Krystal Proffitt","startTime":1478.8200000000002,"endTime":1480.71,"body":"just saying I'm just gonna throw"},{"speaker":"Krystal Proffitt","startTime":1478.8200000000002,"endTime":1480.71,"body":"it together and put it out"},{"speaker":"Krystal Proffitt","startTime":1480.71,"endTime":1485.15,"body":"there. Because, like you said,"},{"speaker":"Krystal Proffitt","startTime":1480.71,"endTime":1485.15,"body":"it is a different audience or"},{"speaker":"Krystal Proffitt","startTime":1485.15,"endTime":1487.37,"body":"different segment of your"},{"speaker":"Krystal Proffitt","startTime":1485.15,"endTime":1487.37,"body":"audience that you're really"},{"speaker":"Krystal Proffitt","startTime":1487.37,"endTime":1491.75,"body":"trying to target. So tell me a"},{"speaker":"Krystal Proffitt","startTime":1487.37,"endTime":1491.75,"body":"little bit more about what it's"},{"speaker":"Krystal Proffitt","startTime":1491.75,"endTime":1494.42,"body":"been like, I'm going to like"},{"speaker":"Krystal Proffitt","startTime":1491.75,"endTime":1494.42,"body":"switch gears on you for just for"},{"speaker":"Krystal Proffitt","startTime":1494.42,"endTime":1500.21,"body":"a brief second. But to really"},{"speaker":"Krystal Proffitt","startTime":1494.42,"endTime":1500.21,"body":"approach who you've been talking"},{"speaker":"Krystal Proffitt","startTime":1500.21,"endTime":1503.7199999999998,"body":"to, since you've been in the"},{"speaker":"Krystal Proffitt","startTime":1500.21,"endTime":1503.7199999999998,"body":"online space, but get now"},{"speaker":"Krystal Proffitt","startTime":1503.75,"endTime":1509.06,"body":"narrowing came, I'm making up"},{"speaker":"Krystal Proffitt","startTime":1503.75,"endTime":1509.06,"body":"words now narrowing down on one"},{"speaker":"Krystal Proffitt","startTime":1509.06,"endTime":1512.54,"body":"segment of your audience and"},{"speaker":"Krystal Proffitt","startTime":1509.06,"endTime":1512.54,"body":"just sharing this"},{"speaker":"Krystal Proffitt","startTime":1512.5700000000002,"endTime":1516.83,"body":"entrepreneurial like behind the"},{"speaker":"Krystal Proffitt","startTime":1512.5700000000002,"endTime":1516.83,"body":"scenes information with them."},{"speaker":"Tasha Cochran","startTime":1517.219,"endTime":1520.3690000000001,"body":"You know, it's"},{"speaker":"Tasha Cochran","startTime":1517.219,"endTime":1520.3690000000001,"body":"been a challenge, because we're"},{"speaker":"Tasha Cochran","startTime":1520.3690000000001,"endTime":1523.5790000000002,"body":"always told that we're supposed"},{"speaker":"Tasha Cochran","startTime":1520.3690000000001,"endTime":1523.5790000000002,"body":"to niche down and personal"},{"speaker":"Tasha Cochran","startTime":1523.5790000000002,"endTime":1527.719,"body":"finance and business, they are"},{"speaker":"Tasha Cochran","startTime":1523.5790000000002,"endTime":1527.719,"body":"two different niches. Now,"},{"speaker":"Tasha Cochran","startTime":1527.7489999999998,"endTime":1531.9789999999998,"body":"luckily, they're kind of like"},{"speaker":"Tasha Cochran","startTime":1527.7489999999998,"endTime":1531.9789999999998,"body":"overlapping circles, like a Venn"},{"speaker":"Tasha Cochran","startTime":1531.9789999999998,"endTime":1535.3090000000002,"body":"diagram with only two circles."},{"speaker":"Tasha Cochran","startTime":1531.9789999999998,"endTime":1535.3090000000002,"body":"It's am I using the right I feel"},{"speaker":"Tasha Cochran","startTime":1535.3090000000002,"endTime":1537.799,"body":"like I get these examples wrong."},{"speaker":"Tasha Cochran","startTime":1535.3090000000002,"endTime":1537.799,"body":"I don't know why I tried to do"},{"speaker":"Tasha Cochran","startTime":1537.799,"endTime":1542.8690000000001,"body":"them on the fly. But basically,"},{"speaker":"Tasha Cochran","startTime":1537.799,"endTime":1542.8690000000001,"body":"starting a business is a way of"},{"speaker":"Tasha Cochran","startTime":1542.8690000000001,"endTime":1546.1390000000001,"body":"growing your income. And it's"},{"speaker":"Tasha Cochran","startTime":1542.8690000000001,"endTime":1546.1390000000001,"body":"actually a kind of investment"},{"speaker":"Tasha Cochran","startTime":1546.1390000000001,"endTime":1550.069,"body":"because a business is an asset."},{"speaker":"Tasha Cochran","startTime":1546.1390000000001,"endTime":1550.069,"body":"And so us in the side, hustle"},{"speaker":"Tasha Cochran","startTime":1550.069,"endTime":1553.879,"body":"culture is so rampant now. And"},{"speaker":"Tasha Cochran","startTime":1550.069,"endTime":1553.879,"body":"so many people are looking for"},{"speaker":"Tasha Cochran","startTime":1553.879,"endTime":1556.9989999999998,"body":"different ways to make money"},{"speaker":"Tasha Cochran","startTime":1553.879,"endTime":1556.9989999999998,"body":"online. So we knew that there"},{"speaker":"Tasha Cochran","startTime":1556.9989999999998,"endTime":1560.7489999999998,"body":"was actually some amount of"},{"speaker":"Tasha Cochran","startTime":1556.9989999999998,"endTime":1560.7489999999998,"body":"connection between our current"},{"speaker":"Tasha Cochran","startTime":1560.7489999999998,"endTime":1565.339,"body":"audience and this other"},{"speaker":"Tasha Cochran","startTime":1560.7489999999998,"endTime":1565.339,"body":"audience, this sub set of that"},{"speaker":"Tasha Cochran","startTime":1565.339,"endTime":1568.2489999999998,"body":"audience, but it was still"},{"speaker":"Tasha Cochran","startTime":1565.339,"endTime":1568.2489999999998,"body":"challenging, because I didn't"},{"speaker":"Tasha Cochran","startTime":1568.2489999999998,"endTime":1572.029,"body":"want to completely segment them."},{"speaker":"Tasha Cochran","startTime":1568.2489999999998,"endTime":1572.029,"body":"So I want to talk about business"},{"speaker":"Tasha Cochran","startTime":1572.0590000000002,"endTime":1574.819,"body":"on my YouTube channel, which"},{"speaker":"Tasha Cochran","startTime":1572.0590000000002,"endTime":1574.819,"body":"ends up being really meta,"},{"speaker":"Tasha Cochran","startTime":1574.819,"endTime":1578.1190000000001,"body":"because I'll be talking about"},{"speaker":"Tasha Cochran","startTime":1574.819,"endTime":1578.1190000000001,"body":"things that I'm doing on the"},{"speaker":"Tasha Cochran","startTime":1578.1190000000001,"endTime":1581.6889999999999,"body":"personal finance side of my"},{"speaker":"Tasha Cochran","startTime":1578.1190000000001,"endTime":1581.6889999999999,"body":"business, on the business side"},{"speaker":"Tasha Cochran","startTime":1581.6889999999999,"endTime":1584.0590000000002,"body":"of my business. And so the"},{"speaker":"Tasha Cochran","startTime":1581.6889999999999,"endTime":1584.0590000000002,"body":"people who are just there for"},{"speaker":"Tasha Cochran","startTime":1584.0590000000002,"endTime":1585.859,"body":"the personal finance are"},{"speaker":"Tasha Cochran","startTime":1584.0590000000002,"endTime":1585.859,"body":"watching the business stuff like"},{"speaker":"Tasha Cochran","startTime":1585.8890000000001,"endTime":1590.5390000000002,"body":"Oh, so she created a video and"},{"speaker":"Tasha Cochran","startTime":1585.8890000000001,"endTime":1590.5390000000002,"body":"then created a lead magnet so"},{"speaker":"Tasha Cochran","startTime":1590.5390000000002,"endTime":1594.259,"body":"that I would join her email"},{"speaker":"Tasha Cochran","startTime":1590.5390000000002,"endTime":1594.259,"body":"list. So that part is a little"},{"speaker":"Tasha Cochran","startTime":1594.259,"endTime":1599.029,"body":"bit tough, but the way I see it,"},{"speaker":"Tasha Cochran","startTime":1594.259,"endTime":1599.029,"body":"it's people, I think it's great"},{"speaker":"Tasha Cochran","startTime":1599.029,"endTime":1602.929,"body":"information. And if people are"},{"speaker":"Tasha Cochran","startTime":1599.029,"endTime":1602.929,"body":"even remotely interested in what"},{"speaker":"Tasha Cochran","startTime":1602.929,"endTime":1605.359,"body":"it's like to be an entrepreneur,"},{"speaker":"Tasha Cochran","startTime":1602.929,"endTime":1605.359,"body":"even if they don't want to start"},{"speaker":"Tasha Cochran","startTime":1605.359,"endTime":1608.899,"body":"their own business, they can"},{"speaker":"Tasha Cochran","startTime":1605.359,"endTime":1608.899,"body":"watch that or they can skip"},{"speaker":"Tasha Cochran","startTime":1608.9589999999998,"endTime":1612.529,"body":"those videos. So the videos will"},{"speaker":"Tasha Cochran","startTime":1608.9589999999998,"endTime":1612.529,"body":"be on Fridays. So that's how"},{"speaker":"Tasha Cochran","startTime":1612.529,"endTime":1615.9189999999999,"body":"people can segment themselves."},{"speaker":"Tasha Cochran","startTime":1612.529,"endTime":1615.9189999999999,"body":"The hardest part for me has"},{"speaker":"Tasha Cochran","startTime":1615.9189999999999,"endTime":1619.609,"body":"actually been Instagram. How do"},{"speaker":"Tasha Cochran","startTime":1615.9189999999999,"endTime":1619.609,"body":"I start incorporating talking"},{"speaker":"Tasha Cochran","startTime":1619.609,"endTime":1622.879,"body":"about this business podcast"},{"speaker":"Tasha Cochran","startTime":1619.609,"endTime":1622.879,"body":"talking about business, on"},{"speaker":"Tasha Cochran","startTime":1622.879,"endTime":1625.819,"body":"Instagram, so it'll be one post"},{"speaker":"Tasha Cochran","startTime":1622.879,"endTime":1625.819,"body":"about personal finance and then"},{"speaker":"Tasha Cochran","startTime":1625.819,"endTime":1628.429,"body":"right next to it as a business"},{"speaker":"Tasha Cochran","startTime":1625.819,"endTime":1628.429,"body":"post, and no one knows what"},{"speaker":"Tasha Cochran","startTime":1628.429,"endTime":1631.2489999999998,"body":"they're going to get on any"},{"speaker":"Tasha Cochran","startTime":1628.429,"endTime":1631.2489999999998,"body":"given day. So that felt a little"},{"speaker":"Tasha Cochran","startTime":1631.2489999999998,"endTime":1635.299,"body":"bit harder, but the way that I"},{"speaker":"Tasha Cochran","startTime":1631.2489999999998,"endTime":1635.299,"body":"look at it is I am a whole"},{"speaker":"Tasha Cochran","startTime":1635.299,"endTime":1639.1390000000001,"body":"person, we are a whole business."},{"speaker":"Tasha Cochran","startTime":1635.299,"endTime":1639.1390000000001,"body":"And so we talk about all the"},{"speaker":"Tasha Cochran","startTime":1639.1390000000001,"endTime":1642.529,"body":"things that are underneath our"},{"speaker":"Tasha Cochran","startTime":1639.1390000000001,"endTime":1642.529,"body":"business umbrella. So some of"},{"speaker":"Tasha Cochran","startTime":1642.529,"endTime":1646.819,"body":"that will be personal finance"},{"speaker":"Tasha Cochran","startTime":1642.529,"endTime":1646.819,"body":"and investing. Some of it will"},{"speaker":"Tasha Cochran","startTime":1646.819,"endTime":1650.359,"body":"be lifestyle design, and some of"},{"speaker":"Tasha Cochran","startTime":1646.819,"endTime":1650.359,"body":"it will be taking charge of your"},{"speaker":"Tasha Cochran","startTime":1650.359,"endTime":1654.379,"body":"income potential with your own"},{"speaker":"Tasha Cochran","startTime":1650.359,"endTime":1654.379,"body":"business. And the right people"},{"speaker":"Tasha Cochran","startTime":1654.379,"endTime":1656.719,"body":"will stick around and the people"},{"speaker":"Tasha Cochran","startTime":1654.379,"endTime":1656.719,"body":"who don't want to hear about"},{"speaker":"Tasha Cochran","startTime":1656.719,"endTime":1658.5189999999998,"body":"that they'll leave and that's"},{"speaker":"Tasha Cochran","startTime":1656.719,"endTime":1658.5189999999998,"body":"okay."},{"speaker":"Krystal Proffitt","startTime":1658.9389999999999,"endTime":1661.069,"body":"Yeah, I love"},{"speaker":"Krystal Proffitt","startTime":1658.9389999999999,"endTime":1661.069,"body":"this approach, though, because"},{"speaker":"Krystal Proffitt","startTime":1661.069,"endTime":1664.2489999999998,"body":"it's still the umbrella effect,"},{"speaker":"Krystal Proffitt","startTime":1661.069,"endTime":1664.2489999999998,"body":"right? Like you have this"},{"speaker":"Krystal Proffitt","startTime":1664.549,"endTime":1667.7289999999998,"body":"umbrella. It's not like you talk"},{"speaker":"Krystal Proffitt","startTime":1664.549,"endTime":1667.7289999999998,"body":"about finances, and then talk"},{"speaker":"Krystal Proffitt","startTime":1667.7289999999998,"endTime":1670.549,"body":"about underwater basket weaving"},{"speaker":"Krystal Proffitt","startTime":1667.7289999999998,"endTime":1670.549,"body":"or something, you know, like"},{"speaker":"Krystal Proffitt","startTime":1670.549,"endTime":1673.429,"body":"something that's totally not"},{"speaker":"Krystal Proffitt","startTime":1670.549,"endTime":1673.429,"body":"related, you're still under the"},{"speaker":"Krystal Proffitt","startTime":1673.429,"endTime":1677.3290000000002,"body":"same umbrella. So I like I think"},{"speaker":"Krystal Proffitt","startTime":1673.429,"endTime":1677.3290000000002,"body":"about it, which I'm not a"},{"speaker":"Krystal Proffitt","startTime":1677.629,"endTime":1680.839,"body":"finance person, per se. But I"},{"speaker":"Krystal Proffitt","startTime":1677.629,"endTime":1680.839,"body":"think about it, you're just"},{"speaker":"Krystal Proffitt","startTime":1680.839,"endTime":1684.529,"body":"diversifying your portfolio."},{"speaker":"Krystal Proffitt","startTime":1680.839,"endTime":1684.529,"body":"It's like, Man, you know, if, if"},{"speaker":"Krystal Proffitt","startTime":1684.529,"endTime":1687.4389999999999,"body":"anything, you know, you're"},{"speaker":"Krystal Proffitt","startTime":1684.529,"endTime":1687.4389999999999,"body":"you're just making it a"},{"speaker":"Krystal Proffitt","startTime":1687.4389999999999,"endTime":1690.6190000000001,"body":"different approach for someone"},{"speaker":"Krystal Proffitt","startTime":1687.4389999999999,"endTime":1690.6190000000001,"body":"else. And I love that you have"},{"speaker":"Krystal Proffitt","startTime":1690.9189999999999,"endTime":1694.609,"body":"the background and the"},{"speaker":"Krystal Proffitt","startTime":1690.9189999999999,"endTime":1694.609,"body":"foundation of having already"},{"speaker":"Krystal Proffitt","startTime":1694.609,"endTime":1699.1689999999999,"body":"created content on YouTube. So"},{"speaker":"Krystal Proffitt","startTime":1694.609,"endTime":1699.1689999999999,"body":"you know, going into a podcast"},{"speaker":"Krystal Proffitt","startTime":1699.1689999999999,"endTime":1703.969,"body":"that like, Okay, I know that"},{"speaker":"Krystal Proffitt","startTime":1699.1689999999999,"endTime":1703.969,"body":"this works, because we've gotten"},{"speaker":"Krystal Proffitt","startTime":1703.969,"endTime":1706.8490000000002,"body":"video views on it. And I know"},{"speaker":"Krystal Proffitt","startTime":1703.969,"endTime":1706.8490000000002,"body":"this works, because I've been"},{"speaker":"Krystal Proffitt","startTime":1706.8490000000002,"endTime":1709.9989999999998,"body":"approached by sponsors. And this"},{"speaker":"Krystal Proffitt","startTime":1706.8490000000002,"endTime":1709.9989999999998,"body":"is, oh, this was Oh, that was"},{"speaker":"Krystal Proffitt","startTime":1709.9989999999998,"endTime":1713.1190000000001,"body":"such a strategic segue. I'm"},{"speaker":"Krystal Proffitt","startTime":1709.9989999999998,"endTime":1713.1190000000001,"body":"gonna give myself a little pat"},{"speaker":"Krystal Proffitt","startTime":1713.1190000000001,"endTime":1715.909,"body":"on the back, because that was"},{"speaker":"Krystal Proffitt","startTime":1713.1190000000001,"endTime":1715.909,"body":"not intentional. But now I"},{"speaker":"Krystal Proffitt","startTime":1715.909,"endTime":1717.859,"body":"shouldn't have even brought it"},{"speaker":"Krystal Proffitt","startTime":1715.909,"endTime":1717.859,"body":"up. But I did want to talk to"},{"speaker":"Krystal Proffitt","startTime":1717.859,"endTime":1721.549,"body":"Tasha about sponsorships because"},{"speaker":"Krystal Proffitt","startTime":1717.859,"endTime":1721.549,"body":"this is something that my"},{"speaker":"Krystal Proffitt","startTime":1721.549,"endTime":1725.4789999999998,"body":"audience, it's just like this,"},{"speaker":"Krystal Proffitt","startTime":1721.549,"endTime":1725.4789999999998,"body":"you know, like the Wizard of Oz"},{"speaker":"Krystal Proffitt","startTime":1725.4789999999998,"endTime":1728.029,"body":"is behind the curtain and like"},{"speaker":"Krystal Proffitt","startTime":1725.4789999999998,"endTime":1728.029,"body":"they're pulling strings that no"},{"speaker":"Krystal Proffitt","startTime":1728.029,"endTime":1731.149,"body":"one really understands how"},{"speaker":"Krystal Proffitt","startTime":1728.029,"endTime":1731.149,"body":"working with brands work,"},{"speaker":"Krystal Proffitt","startTime":1731.149,"endTime":1734.239,"body":"because most listeners in our"},{"speaker":"Krystal Proffitt","startTime":1731.149,"endTime":1734.239,"body":"audience, they're not to the"},{"speaker":"Krystal Proffitt","startTime":1734.239,"endTime":1738.649,"body":"point of their podcasts having"},{"speaker":"Krystal Proffitt","startTime":1734.239,"endTime":1738.649,"body":"so many downloads that they have"},{"speaker":"Krystal Proffitt","startTime":1738.649,"endTime":1742.3090000000002,"body":"brand deals and sponsors just"},{"speaker":"Krystal Proffitt","startTime":1738.649,"endTime":1742.3090000000002,"body":"getting thrown at them saying"},{"speaker":"Krystal Proffitt","startTime":1742.3090000000002,"endTime":1744.529,"body":"here like, please like, just"},{"speaker":"Krystal Proffitt","startTime":1742.3090000000002,"endTime":1744.529,"body":"take our money, we want you to"},{"speaker":"Krystal Proffitt","startTime":1744.529,"endTime":1748.759,"body":"talk about our stuff. So what"},{"speaker":"Krystal Proffitt","startTime":1744.529,"endTime":1748.759,"body":"has that experience been like"},{"speaker":"Krystal Proffitt","startTime":1748.759,"endTime":1752.6889999999999,"body":"for you? Because you've worked"},{"speaker":"Krystal Proffitt","startTime":1748.759,"endTime":1752.6889999999999,"body":"like we're let's brag on Tasha,"},{"speaker":"Krystal Proffitt","startTime":1752.6889999999999,"endTime":1755.449,"body":"real fast for a second, because"},{"speaker":"Krystal Proffitt","startTime":1752.6889999999999,"endTime":1755.449,"body":"you have worked with some"},{"speaker":"Krystal Proffitt","startTime":1755.569,"endTime":1759.049,"body":"incredible brands. So let's talk"},{"speaker":"Krystal Proffitt","startTime":1755.569,"endTime":1759.049,"body":"about that. What does that"},{"speaker":"Krystal Proffitt","startTime":1759.049,"endTime":1760.0990000000002,"body":"experience been like?"},{"speaker":"Tasha Cochran","startTime":1760.4589999999998,"endTime":1764.929,"body":"So the experience"},{"speaker":"Tasha Cochran","startTime":1760.4589999999998,"endTime":1764.929,"body":"varies by the brand. But yeah, I"},{"speaker":"Tasha Cochran","startTime":1764.929,"endTime":1768.0189999999998,"body":"have, we have been able to work"},{"speaker":"Tasha Cochran","startTime":1764.929,"endTime":1768.0189999999998,"body":"with some really great brands,"},{"speaker":"Tasha Cochran","startTime":1768.0189999999998,"endTime":1771.9189999999999,"body":"it's kind of been crazy, because"},{"speaker":"Tasha Cochran","startTime":1768.0189999999998,"endTime":1771.9189999999999,"body":"I never really expected that I"},{"speaker":"Tasha Cochran","startTime":1771.9189999999999,"endTime":1775.879,"body":"didn't see brand work in my"},{"speaker":"Tasha Cochran","startTime":1771.9189999999999,"endTime":1775.879,"body":"future when I started my YouTube"},{"speaker":"Tasha Cochran","startTime":1775.879,"endTime":1779.7489999999998,"body":"channel. And it's just brands"},{"speaker":"Tasha Cochran","startTime":1775.879,"endTime":1779.7489999999998,"body":"started reaching out to us. They"},{"speaker":"Tasha Cochran","startTime":1779.7489999999998,"endTime":1782.8090000000002,"body":"liked what we were doing. And"},{"speaker":"Tasha Cochran","startTime":1779.7489999999998,"endTime":1782.8090000000002,"body":"they wanted to work with us. So"},{"speaker":"Tasha Cochran","startTime":1782.8090000000002,"endTime":1788.3890000000001,"body":"we've gotten to work with"},{"speaker":"Tasha Cochran","startTime":1782.8090000000002,"endTime":1788.3890000000001,"body":"Amazon, HP Cricut, which is a"},{"speaker":"Tasha Cochran","startTime":1788.3890000000001,"endTime":1795.3490000000002,"body":"it's like a, like a paper"},{"speaker":"Tasha Cochran","startTime":1788.3890000000001,"endTime":1795.3490000000002,"body":"cutting craft tool like machine,"},{"speaker":"Tasha Cochran","startTime":1795.949,"endTime":1798.469,"body":"which then helped us work with"},{"speaker":"Tasha Cochran","startTime":1795.949,"endTime":1798.469,"body":"DC. So we were just on the"},{"speaker":"Tasha Cochran","startTime":1798.469,"endTime":1801.7689999999998,"body":"Wonder Woman, Instagram, which"},{"speaker":"Tasha Cochran","startTime":1798.469,"endTime":1801.7689999999998,"body":"was amazing to be featured among"},{"speaker":"Tasha Cochran","startTime":1801.7689999999998,"endTime":1804.2890000000002,"body":"all of those iconic images of"},{"speaker":"Tasha Cochran","startTime":1801.7689999999998,"endTime":1804.2890000000002,"body":"Wonder Woman, and there's me and"},{"speaker":"Tasha Cochran","startTime":1804.2890000000002,"endTime":1807.9189999999999,"body":"my daughter, they're on their"},{"speaker":"Tasha Cochran","startTime":1804.2890000000002,"endTime":1807.9189999999999,"body":"Instagram, who also Sony. I"},{"speaker":"Tasha Cochran","startTime":1807.9189999999999,"endTime":1812.8090000000002,"body":"mean, it's just been really,"},{"speaker":"Tasha Cochran","startTime":1807.9189999999999,"endTime":1812.8090000000002,"body":"it's really great. But I would"},{"speaker":"Tasha Cochran","startTime":1812.8090000000002,"endTime":1816.7089999999998,"body":"say that it is not as glamorous"},{"speaker":"Tasha Cochran","startTime":1812.8090000000002,"endTime":1816.7089999999998,"body":"as people think that it is it"},{"speaker":"Tasha Cochran","startTime":1816.7089999999998,"endTime":1821.299,"body":"really is work. And so when you"},{"speaker":"Tasha Cochran","startTime":1816.7089999999998,"endTime":1821.299,"body":"are working with a brand, you're"},{"speaker":"Tasha Cochran","startTime":1821.299,"endTime":1824.779,"body":"basically like that brands"},{"speaker":"Tasha Cochran","startTime":1821.299,"endTime":1824.779,"body":"marketing team on a piece of"},{"speaker":"Tasha Cochran","startTime":1824.779,"endTime":1827.989,"body":"content, because you've got to"},{"speaker":"Tasha Cochran","startTime":1824.779,"endTime":1827.989,"body":"figure out how do you"},{"speaker":"Tasha Cochran","startTime":1827.989,"endTime":1832.909,"body":"incorporate the brand messaging"},{"speaker":"Tasha Cochran","startTime":1827.989,"endTime":1832.909,"body":"into your content in a way that"},{"speaker":"Tasha Cochran","startTime":1833.149,"endTime":1837.049,"body":"is approachable and feels"},{"speaker":"Tasha Cochran","startTime":1833.149,"endTime":1837.049,"body":"relatable to your audience, but"},{"speaker":"Tasha Cochran","startTime":1837.049,"endTime":1840.6190000000001,"body":"also makes the brand happy. So"},{"speaker":"Tasha Cochran","startTime":1837.049,"endTime":1840.6190000000001,"body":"there can be a lot of back and"},{"speaker":"Tasha Cochran","startTime":1840.6190000000001,"endTime":1844.0390000000002,"body":"forth on the brand word, it can"},{"speaker":"Tasha Cochran","startTime":1840.6190000000001,"endTime":1844.0390000000002,"body":"be a lot of work. Yes, they can"},{"speaker":"Tasha Cochran","startTime":1844.0390000000002,"endTime":1848.149,"body":"also pay really well. The brand"},{"speaker":"Tasha Cochran","startTime":1844.0390000000002,"endTime":1848.149,"body":"work side of our business does"},{"speaker":"Tasha Cochran","startTime":1848.149,"endTime":1852.589,"body":"bring in six figures every year."},{"speaker":"Tasha Cochran","startTime":1848.149,"endTime":1852.589,"body":"But they they're there a lot of"},{"speaker":"Tasha Cochran","startTime":1852.589,"endTime":1853.159,"body":"work to"},{"speaker":"Krystal Proffitt","startTime":1853.58,"endTime":1855.38,"body":"it's not just"},{"speaker":"Krystal Proffitt","startTime":1853.58,"endTime":1855.38,"body":"a walk in the park, like"},{"speaker":"Krystal Proffitt","startTime":1855.38,"endTime":1858.1999999999998,"body":"somebody's saying here, here's a"},{"speaker":"Krystal Proffitt","startTime":1855.38,"endTime":1858.1999999999998,"body":"check. Like you know, just go do"},{"speaker":"Krystal Proffitt","startTime":1858.1999999999998,"endTime":1859.8200000000002,"body":"your thing and have fun."},{"speaker":"Tasha Cochran","startTime":1860.449,"endTime":1864.049,"body":"So some can be"},{"speaker":"Tasha Cochran","startTime":1860.449,"endTime":1864.049,"body":"honestly one of my favorites has"},{"speaker":"Tasha Cochran","startTime":1864.049,"endTime":1869.299,"body":"been so we did a partnership"},{"speaker":"Tasha Cochran","startTime":1864.049,"endTime":1869.299,"body":"with VISIT FLORIDA. So we flew"},{"speaker":"Tasha Cochran","startTime":1869.299,"endTime":1871.969,"body":"the whole family out to the"},{"speaker":"Tasha Cochran","startTime":1869.299,"endTime":1871.969,"body":"Florida Keys. And we basically"},{"speaker":"Tasha Cochran","startTime":1871.969,"endTime":1875.779,"body":"went on a family vacation for"},{"speaker":"Tasha Cochran","startTime":1871.969,"endTime":1875.779,"body":"four days in the Florida Keys."},{"speaker":"Tasha Cochran","startTime":1876.1390000000001,"endTime":1880.159,"body":"And we're paid to do it. And"},{"speaker":"Tasha Cochran","startTime":1876.1390000000001,"endTime":1880.159,"body":"yes, we had to document and"},{"speaker":"Tasha Cochran","startTime":1880.159,"endTime":1884.0590000000002,"body":"create lots of videos, which"},{"speaker":"Tasha Cochran","startTime":1880.159,"endTime":1884.0590000000002,"body":"slows things down. It's very"},{"speaker":"Tasha Cochran","startTime":1884.0590000000002,"endTime":1888.379,"body":"much like a production where you"},{"speaker":"Tasha Cochran","startTime":1884.0590000000002,"endTime":1888.379,"body":"only get one take at everything."},{"speaker":"Tasha Cochran","startTime":1888.589,"endTime":1891.469,"body":"So it's challenging. But gosh,"},{"speaker":"Tasha Cochran","startTime":1888.589,"endTime":1891.469,"body":"it was so much fun because like"},{"speaker":"Tasha Cochran","startTime":1891.4989999999998,"endTime":1894.4389999999999,"body":"we are vacationing in the"},{"speaker":"Tasha Cochran","startTime":1891.4989999999998,"endTime":1894.4389999999999,"body":"Florida Keys and this is our"},{"speaker":"Tasha Cochran","startTime":1894.4389999999999,"endTime":1895.8490000000002,"body":"job. It was amazing."},{"speaker":"Krystal Proffitt","startTime":1896.96,"endTime":1899.81,"body":"That sounds"},{"speaker":"Krystal Proffitt","startTime":1896.96,"endTime":1899.81,"body":"like so much fun. So So how does"},{"speaker":"Krystal Proffitt","startTime":1899.81,"endTime":1903.5300000000002,"body":"this actually work? Like? So"},{"speaker":"Krystal Proffitt","startTime":1899.81,"endTime":1903.5300000000002,"body":"like I want to know about like"},{"speaker":"Krystal Proffitt","startTime":1903.56,"endTime":1908.0900000000001,"body":"the baby steps into working with"},{"speaker":"Krystal Proffitt","startTime":1903.56,"endTime":1908.0900000000001,"body":"a brand because I've talked to"},{"speaker":"Krystal Proffitt","startTime":1908.3600000000001,"endTime":1912.08,"body":"specific ad networks that work"},{"speaker":"Krystal Proffitt","startTime":1908.3600000000001,"endTime":1912.08,"body":"with podcasters. Right? But I'm"},{"speaker":"Krystal Proffitt","startTime":1912.08,"endTime":1915.71,"body":"curious to see, like Did someone"},{"speaker":"Krystal Proffitt","startTime":1912.08,"endTime":1915.71,"body":"approach you and say, Hey,"},{"speaker":"Krystal Proffitt","startTime":1915.71,"endTime":1919.1599999999999,"body":"Tasha, we love what you're doing"},{"speaker":"Krystal Proffitt","startTime":1915.71,"endTime":1919.1599999999999,"body":"on this channel. And we think"},{"speaker":"Krystal Proffitt","startTime":1919.1599999999999,"endTime":1922.4899999999998,"body":"that our brand may be a good fit"},{"speaker":"Krystal Proffitt","startTime":1919.1599999999999,"endTime":1922.4899999999998,"body":"for you or was there another"},{"speaker":"Krystal Proffitt","startTime":1922.4899999999998,"endTime":1923.9,"body":"conversation that happened?"},{"speaker":"Tasha Cochran","startTime":1924.5,"endTime":1928.0100000000002,"body":"So it's there."},{"speaker":"Tasha Cochran","startTime":1924.5,"endTime":1928.0100000000002,"body":"It's been a combination of them"},{"speaker":"Tasha Cochran","startTime":1928.04,"endTime":1931.1,"body":"approaching us and us reaching"},{"speaker":"Tasha Cochran","startTime":1928.04,"endTime":1931.1,"body":"out to them. And the one thing"},{"speaker":"Tasha Cochran","startTime":1931.13,"endTime":1933.8899999999999,"body":"that I will say just from a"},{"speaker":"Tasha Cochran","startTime":1931.13,"endTime":1933.8899999999999,"body":"podcasting perspective, like you"},{"speaker":"Tasha Cochran","startTime":1933.8899999999999,"endTime":1938.0900000000001,"body":"mentioned that People, their"},{"speaker":"Tasha Cochran","startTime":1933.8899999999999,"endTime":1938.0900000000001,"body":"their podcasts are small. So two"},{"speaker":"Tasha Cochran","startTime":1938.0900000000001,"endTime":1940.25,"body":"things about that, because"},{"speaker":"Tasha Cochran","startTime":1938.0900000000001,"endTime":1940.25,"body":"obviously my podcasts will be"},{"speaker":"Tasha Cochran","startTime":1940.25,"endTime":1948.5300000000002,"body":"small too. In the beginning. I,"},{"speaker":"Tasha Cochran","startTime":1940.25,"endTime":1948.5300000000002,"body":"I think about it in terms of my"},{"speaker":"Tasha Cochran","startTime":1948.56,"endTime":1952.79,"body":"the podcast serving my business"},{"speaker":"Tasha Cochran","startTime":1948.56,"endTime":1952.79,"body":"ends, right. So I am my podcasts"},{"speaker":"Tasha Cochran","startTime":1952.8200000000002,"endTime":1956.96,"body":"sponsor in the beginning. And so"},{"speaker":"Tasha Cochran","startTime":1952.8200000000002,"endTime":1956.96,"body":"the things that I highlight are"},{"speaker":"Tasha Cochran","startTime":1956.96,"endTime":1960.08,"body":"my products and services and opt"},{"speaker":"Tasha Cochran","startTime":1956.96,"endTime":1960.08,"body":"ins and things like that. And"},{"speaker":"Tasha Cochran","startTime":1960.08,"endTime":1963.77,"body":"there's value there. But I also"},{"speaker":"Tasha Cochran","startTime":1960.08,"endTime":1963.77,"body":"think there's value in going"},{"speaker":"Tasha Cochran","startTime":1963.77,"endTime":1967.31,"body":"ahead and doing affiliate type"},{"speaker":"Tasha Cochran","startTime":1963.77,"endTime":1967.31,"body":"of programs where you share your"},{"speaker":"Tasha Cochran","startTime":1967.31,"endTime":1972.7399999999998,"body":"affiliate link, as your sponsor"},{"speaker":"Tasha Cochran","startTime":1967.31,"endTime":1972.7399999999998,"body":"brand partner for that"},{"speaker":"Tasha Cochran","startTime":1972.7399999999998,"endTime":1976.73,"body":"particular podcast episode."},{"speaker":"Tasha Cochran","startTime":1972.7399999999998,"endTime":1976.73,"body":"Because it's, it's better than"},{"speaker":"Tasha Cochran","startTime":1976.73,"endTime":1982.37,"body":"nothing in the beginning. Should"},{"speaker":"Tasha Cochran","startTime":1976.73,"endTime":1982.37,"body":"we pause? So that, okay, the dog"},{"speaker":"Tasha Cochran","startTime":1982.37,"endTime":1987.4099999999999,"body":"barking is not a problem. Now"},{"speaker":"Tasha Cochran","startTime":1982.37,"endTime":1987.4099999999999,"body":"it's fine. Okay. But in terms of"},{"speaker":"Tasha Cochran","startTime":1987.4099999999999,"endTime":1990.98,"body":"how we started working with"},{"speaker":"Tasha Cochran","startTime":1987.4099999999999,"endTime":1990.98,"body":"brands, in the beginning, when"},{"speaker":"Tasha Cochran","startTime":1991.0100000000002,"endTime":1995.0,"body":"we were smaller, fewer brands"},{"speaker":"Tasha Cochran","startTime":1991.0100000000002,"endTime":1995.0,"body":"approached us, typically, it was"},{"speaker":"Tasha Cochran","startTime":1995.42,"endTime":1999.23,"body":"us reaching out to them. And so"},{"speaker":"Tasha Cochran","startTime":1995.42,"endTime":1999.23,"body":"what we would do was join"},{"speaker":"Tasha Cochran","startTime":1999.2600000000002,"endTime":2003.6100000000001,"body":"different sponsorship networks."},{"speaker":"Tasha Cochran","startTime":1999.2600000000002,"endTime":2003.6100000000001,"body":"Like there are a couple that are"},{"speaker":"Tasha Cochran","startTime":2003.6100000000001,"endTime":2008.1999999999998,"body":"specific to YouTube, like"},{"speaker":"Tasha Cochran","startTime":2003.6100000000001,"endTime":2008.1999999999998,"body":"Grapevine Logic, what are some"},{"speaker":"Tasha Cochran","startTime":2008.1999999999998,"endTime":2013.7800000000002,"body":"of the other ones, Aspire IQ,"},{"speaker":"Tasha Cochran","startTime":2008.1999999999998,"endTime":2013.7800000000002,"body":"things like that, we would join"},{"speaker":"Tasha Cochran","startTime":2013.7800000000002,"endTime":2017.6799999999998,"body":"those where brands would post"},{"speaker":"Tasha Cochran","startTime":2013.7800000000002,"endTime":2017.6799999999998,"body":"different campaigns. And so then"},{"speaker":"Tasha Cochran","startTime":2017.6799999999998,"endTime":2021.19,"body":"you would pitch to see, okay,"},{"speaker":"Tasha Cochran","startTime":2017.6799999999998,"endTime":2021.19,"body":"this is my concept. Would you be"},{"speaker":"Tasha Cochran","startTime":2021.19,"endTime":2024.58,"body":"interested in working with me?"},{"speaker":"Tasha Cochran","startTime":2021.19,"endTime":2024.58,"body":"and nine times out of 10? It"},{"speaker":"Tasha Cochran","startTime":2024.58,"endTime":2027.6999999999998,"body":"would be no, but one out of"},{"speaker":"Tasha Cochran","startTime":2024.58,"endTime":2027.6999999999998,"body":"every 10? It would be? Yes. And"},{"speaker":"Tasha Cochran","startTime":2027.6999999999998,"endTime":2030.79,"body":"so those were much, much smaller"},{"speaker":"Tasha Cochran","startTime":2027.6999999999998,"endTime":2030.79,"body":"brand deals. So it could be a"},{"speaker":"Tasha Cochran","startTime":2030.79,"endTime":2037.1799999999998,"body":"few $100 to maybe 1000 at the"},{"speaker":"Tasha Cochran","startTime":2030.79,"endTime":2037.1799999999998,"body":"most to. But as we got bigger,"},{"speaker":"Tasha Cochran","startTime":2037.27,"endTime":2040.96,"body":"more and more brands would reach"},{"speaker":"Tasha Cochran","startTime":2037.27,"endTime":2040.96,"body":"out to us directly. And so then"},{"speaker":"Tasha Cochran","startTime":2040.96,"endTime":2043.33,"body":"they would they would say this"},{"speaker":"Tasha Cochran","startTime":2040.96,"endTime":2043.33,"body":"is the campaign. These are the"},{"speaker":"Tasha Cochran","startTime":2043.33,"endTime":2048.13,"body":"deliverables, what is your rate."},{"speaker":"Tasha Cochran","startTime":2043.33,"endTime":2048.13,"body":"And so then we have to set a"},{"speaker":"Tasha Cochran","startTime":2048.13,"endTime":2052.15,"body":"target, like our rate for"},{"speaker":"Tasha Cochran","startTime":2048.13,"endTime":2052.15,"body":"different types of deliverables"},{"speaker":"Tasha Cochran","startTime":2052.15,"endTime":2055.81,"body":"that brands might ask for"},{"speaker":"Tasha Cochran","startTime":2052.15,"endTime":2055.81,"body":"whether it's a 32nd integration,"},{"speaker":"Tasha Cochran","startTime":2055.84,"endTime":2058.72,"body":"a two minute integration, a two"},{"speaker":"Tasha Cochran","startTime":2055.84,"endTime":2058.72,"body":"minute integration, plus an"},{"speaker":"Tasha Cochran","startTime":2058.72,"endTime":2062.14,"body":"Instagram post, or an Instagram"},{"speaker":"Tasha Cochran","startTime":2058.72,"endTime":2062.14,"body":"swipe up. And so we would put"},{"speaker":"Tasha Cochran","startTime":2062.14,"endTime":2065.32,"body":"together a packages to say,"},{"speaker":"Tasha Cochran","startTime":2062.14,"endTime":2065.32,"body":"Okay, this, these are our rates"},{"speaker":"Tasha Cochran","startTime":2065.32,"endTime":2068.23,"body":"for these specific deliverables."},{"speaker":"Tasha Cochran","startTime":2065.32,"endTime":2068.23,"body":"And then finally, it got to the"},{"speaker":"Tasha Cochran","startTime":2068.23,"endTime":2071.65,"body":"point where now every time a"},{"speaker":"Tasha Cochran","startTime":2068.23,"endTime":2071.65,"body":"brand reaches out to us, we let"},{"speaker":"Tasha Cochran","startTime":2071.65,"endTime":2075.04,"body":"them know that we have a minimum"},{"speaker":"Tasha Cochran","startTime":2071.65,"endTime":2075.04,"body":"engagement rate. So we won't do"},{"speaker":"Tasha Cochran","startTime":2075.07,"endTime":2077.95,"body":"a single, we will do a single"},{"speaker":"Tasha Cochran","startTime":2075.07,"endTime":2077.95,"body":"Instagram post, but they will"},{"speaker":"Tasha Cochran","startTime":2077.95,"endTime":2081.13,"body":"pay the minimum engagement rate"},{"speaker":"Tasha Cochran","startTime":2077.95,"endTime":2081.13,"body":"for that single Instagram post,"},{"speaker":"Tasha Cochran","startTime":2081.16,"endTime":2085.54,"body":"because we know kind of which"},{"speaker":"Tasha Cochran","startTime":2081.16,"endTime":2085.54,"body":"deals are quote unquote, sort of"},{"speaker":"Tasha Cochran","startTime":2085.54,"endTime":2090.1,"body":"worth it to us from a time value"},{"speaker":"Tasha Cochran","startTime":2085.54,"endTime":2090.1,"body":"standpoint, like return on our"},{"speaker":"Tasha Cochran","startTime":2090.1,"endTime":2094.75,"body":"time. And so now we will turn"},{"speaker":"Tasha Cochran","startTime":2090.1,"endTime":2094.75,"body":"brands away if they're not able"},{"speaker":"Tasha Cochran","startTime":2094.75,"endTime":2096.49,"body":"to hit our minimum engagement"},{"speaker":"Tasha Cochran","startTime":2094.75,"endTime":2096.49,"body":"rate."},{"speaker":"Krystal Proffitt","startTime":2097.12,"endTime":2098.95,"body":"Oh, my gosh, I"},{"speaker":"Krystal Proffitt","startTime":2097.12,"endTime":2098.95,"body":"like everything that you just"},{"speaker":"Krystal Proffitt","startTime":2098.95,"endTime":2101.53,"body":"said, I feel like somebody's"},{"speaker":"Krystal Proffitt","startTime":2098.95,"endTime":2101.53,"body":"mind just got blown, like, Oh,"},{"speaker":"Krystal Proffitt","startTime":2101.56,"endTime":2104.5,"body":"this is so good to hear."},{"speaker":"Krystal Proffitt","startTime":2101.56,"endTime":2104.5,"body":"Because, like I said, I think"},{"speaker":"Krystal Proffitt","startTime":2104.5,"endTime":2108.19,"body":"that a lot of people, it's like"},{"speaker":"Krystal Proffitt","startTime":2104.5,"endTime":2108.19,"body":"this big mystery on how podcast"},{"speaker":"Krystal Proffitt","startTime":2108.19,"endTime":2110.44,"body":"advertising works, because a lot"},{"speaker":"Krystal Proffitt","startTime":2108.19,"endTime":2110.44,"body":"of people don't want to pull"},{"speaker":"Krystal Proffitt","startTime":2110.44,"endTime":2114.19,"body":"back the curtain and tell people"},{"speaker":"Krystal Proffitt","startTime":2110.44,"endTime":2114.19,"body":"how it actually works. And as"},{"speaker":"Krystal Proffitt","startTime":2114.19,"endTime":2116.65,"body":"you all have noticed, like I"},{"speaker":"Krystal Proffitt","startTime":2114.19,"endTime":2116.65,"body":"haven't said, Tasha, how much"},{"speaker":"Krystal Proffitt","startTime":2116.65,"endTime":2119.65,"body":"money exactly are you making?"},{"speaker":"Krystal Proffitt","startTime":2116.65,"endTime":2119.65,"body":"And that's like, the numbers"},{"speaker":"Krystal Proffitt","startTime":2119.65,"endTime":2121.57,"body":"that people just get scared."},{"speaker":"Krystal Proffitt","startTime":2119.65,"endTime":2121.57,"body":"They're like, somebody's going"},{"speaker":"Krystal Proffitt","startTime":2121.57,"endTime":2125.11,"body":"to ask me, I don't even care. I"},{"speaker":"Krystal Proffitt","startTime":2121.57,"endTime":2125.11,"body":"don't even care. Like, I love"},{"speaker":"Krystal Proffitt","startTime":2125.11,"endTime":2128.26,"body":"that, you know, you're making"},{"speaker":"Krystal Proffitt","startTime":2125.11,"endTime":2128.26,"body":"six figures with, you know, the"},{"speaker":"Krystal Proffitt","startTime":2128.26,"endTime":2131.14,"body":"different brand brand deals that"},{"speaker":"Krystal Proffitt","startTime":2128.26,"endTime":2131.14,"body":"you're working on. But honestly,"},{"speaker":"Krystal Proffitt","startTime":2131.14,"endTime":2135.25,"body":"at the end of the day, that"},{"speaker":"Krystal Proffitt","startTime":2131.14,"endTime":2135.25,"body":"doesn't matter. Because if Tasha"},{"speaker":"Krystal Proffitt","startTime":2135.25,"endTime":2139.0,"body":"had not come up with a"},{"speaker":"Krystal Proffitt","startTime":2135.25,"endTime":2139.0,"body":"duplicate, like a duplicating"},{"speaker":"Krystal Proffitt","startTime":2139.0,"endTime":2141.82,"body":"system, where she could look at"},{"speaker":"Krystal Proffitt","startTime":2139.0,"endTime":2141.82,"body":"it and say, we worked with this"},{"speaker":"Krystal Proffitt","startTime":2141.82,"endTime":2145.09,"body":"one brand, it was an awesome"},{"speaker":"Krystal Proffitt","startTime":2141.82,"endTime":2145.09,"body":"experience. How do we find more"},{"speaker":"Krystal Proffitt","startTime":2145.09,"endTime":2148.57,"body":"people like that, or we worked"},{"speaker":"Krystal Proffitt","startTime":2145.09,"endTime":2148.57,"body":"with this one, don't don't even"},{"speaker":"Krystal Proffitt","startTime":2148.57,"endTime":2151.72,"body":"look at that company's Instagram"},{"speaker":"Krystal Proffitt","startTime":2148.57,"endTime":2151.72,"body":"or anything like we don't ever"},{"speaker":"Krystal Proffitt","startTime":2151.72,"endTime":2154.69,"body":"work with them again, you know."},{"speaker":"Krystal Proffitt","startTime":2151.72,"endTime":2154.69,"body":"So this is really what I want"},{"speaker":"Krystal Proffitt","startTime":2154.69,"endTime":2159.4,"body":"podcasters to understand is, you"},{"speaker":"Krystal Proffitt","startTime":2154.69,"endTime":2159.4,"body":"have to have a system on how you"},{"speaker":"Krystal Proffitt","startTime":2159.4,"endTime":2161.68,"body":"are going to approach brands,"},{"speaker":"Krystal Proffitt","startTime":2159.4,"endTime":2161.68,"body":"how you're going to work with"},{"speaker":"Krystal Proffitt","startTime":2161.68,"endTime":2165.13,"body":"brands that way, when you do"},{"speaker":"Krystal Proffitt","startTime":2161.68,"endTime":2165.13,"body":"like Tasha said, even if you"},{"speaker":"Krystal Proffitt","startTime":2165.13,"endTime":2168.55,"body":"have a small audience right now,"},{"speaker":"Krystal Proffitt","startTime":2165.13,"endTime":2168.55,"body":"you got to have that five year"},{"speaker":"Krystal Proffitt","startTime":2168.55,"endTime":2173.23,"body":"plan of it may be small. Now,"},{"speaker":"Krystal Proffitt","startTime":2168.55,"endTime":2173.23,"body":"what is my goal? What is my goal"},{"speaker":"Krystal Proffitt","startTime":2173.23,"endTime":2176.71,"body":"to have in the future? Because"},{"speaker":"Krystal Proffitt","startTime":2173.23,"endTime":2176.71,"body":"working with brands is"},{"speaker":"Krystal Proffitt","startTime":2176.71,"endTime":2178.84,"body":"absolutely something and I have"},{"speaker":"Krystal Proffitt","startTime":2176.71,"endTime":2178.84,"body":"to go back to what you said a"},{"speaker":"Krystal Proffitt","startTime":2178.84,"endTime":2182.98,"body":"second ago, y'all. Tasha put the"},{"speaker":"Krystal Proffitt","startTime":2178.84,"endTime":2182.98,"body":"biggest smile on my face when"},{"speaker":"Krystal Proffitt","startTime":2182.98,"endTime":2187.21,"body":"she said, You are your own"},{"speaker":"Krystal Proffitt","startTime":2182.98,"endTime":2187.21,"body":"sponsor. In the beginning, this"},{"speaker":"Krystal Proffitt","startTime":2187.21,"endTime":2190.15,"body":"is what I teach. It's what I"},{"speaker":"Krystal Proffitt","startTime":2187.21,"endTime":2190.15,"body":"preach. It's what I believe is,"},{"speaker":"Krystal Proffitt","startTime":2190.3599999999997,"endTime":2193.72,"body":"you should be sponsoring your"},{"speaker":"Krystal Proffitt","startTime":2190.3599999999997,"endTime":2193.72,"body":"own podcast episodes in the"},{"speaker":"Krystal Proffitt","startTime":2193.72,"endTime":2197.68,"body":"beginning, whether it's your"},{"speaker":"Krystal Proffitt","startTime":2193.72,"endTime":2197.68,"body":"lead magnet, your course your"},{"speaker":"Krystal Proffitt","startTime":2197.68,"endTime":2201.49,"body":"program, your membership,"},{"speaker":"Krystal Proffitt","startTime":2197.68,"endTime":2201.49,"body":"whatever it is, so Okay, I'm"},{"speaker":"Krystal Proffitt","startTime":2201.49,"endTime":2204.0699999999997,"body":"just gonna put you on the spot"},{"speaker":"Krystal Proffitt","startTime":2201.49,"endTime":2204.0699999999997,"body":"just for a second. Don't worry,"},{"speaker":"Krystal Proffitt","startTime":2204.0699999999997,"endTime":2206.8599999999997,"body":"it's not gonna be super hard"},{"speaker":"Krystal Proffitt","startTime":2204.0699999999997,"endTime":2206.8599999999997,"body":"questions. But I'm sitting here"},{"speaker":"Krystal Proffitt","startTime":2206.8599999999997,"endTime":2210.8199999999997,"body":"thinking, as you're looking at"},{"speaker":"Krystal Proffitt","startTime":2206.8599999999997,"endTime":2210.8199999999997,"body":"your launch, you're planning out"},{"speaker":"Krystal Proffitt","startTime":2210.8199999999997,"endTime":2213.46,"body":"like, what are some of the"},{"speaker":"Krystal Proffitt","startTime":2210.8199999999997,"endTime":2213.46,"body":"strategies I want to implement?"},{"speaker":"Krystal Proffitt","startTime":2213.8199999999997,"endTime":2219.3399999999997,"body":"Where do you find yourself as"},{"speaker":"Krystal Proffitt","startTime":2213.8199999999997,"endTime":2219.3399999999997,"body":"far as Do you want to list build"},{"speaker":"Krystal Proffitt","startTime":2219.37,"endTime":2223.5699999999997,"body":"with your podcast? And then"},{"speaker":"Krystal Proffitt","startTime":2219.37,"endTime":2223.5699999999997,"body":"like, kind of warm up that"},{"speaker":"Krystal Proffitt","startTime":2223.5699999999997,"endTime":2227.3199999999997,"body":"audience and then invite them"},{"speaker":"Krystal Proffitt","startTime":2223.5699999999997,"endTime":2227.3199999999997,"body":"into your programs? Or are you"},{"speaker":"Krystal Proffitt","startTime":2227.3199999999997,"endTime":2231.43,"body":"thinking I think I'm just gonna"},{"speaker":"Krystal Proffitt","startTime":2227.3199999999997,"endTime":2231.43,"body":"flat out say this episode is"},{"speaker":"Krystal Proffitt","startTime":2231.43,"endTime":2233.5299999999997,"body":"sponsored by tell me some of"},{"speaker":"Krystal Proffitt","startTime":2231.43,"endTime":2233.5299999999997,"body":"your thoughts on that."},{"speaker":"Tasha Cochran","startTime":2234.19,"endTime":2239.2,"body":"So So I will, I"},{"speaker":"Tasha Cochran","startTime":2234.19,"endTime":2239.2,"body":"will definitely list build. But"},{"speaker":"Tasha Cochran","startTime":2239.44,"endTime":2244.93,"body":"one approach that I like is to"},{"speaker":"Tasha Cochran","startTime":2239.44,"endTime":2244.93,"body":"in the outro, talk about invite"},{"speaker":"Tasha Cochran","startTime":2244.93,"endTime":2249.64,"body":"them to join a program. So,"},{"speaker":"Tasha Cochran","startTime":2244.93,"endTime":2249.64,"body":"right now, the only program that"},{"speaker":"Tasha Cochran","startTime":2249.64,"endTime":2253.3599999999997,"body":"I have that is open enrollment"},{"speaker":"Tasha Cochran","startTime":2249.64,"endTime":2253.3599999999997,"body":"all year round is my business"},{"speaker":"Tasha Cochran","startTime":2253.3599999999997,"endTime":2256.87,"body":"mastermind, which is the Ascend"},{"speaker":"Tasha Cochran","startTime":2253.3599999999997,"endTime":2256.87,"body":"incubator. So at the end of the"},{"speaker":"Tasha Cochran","startTime":2256.87,"endTime":2262.33,"body":"program, I'm going to say that,"},{"speaker":"Tasha Cochran","startTime":2256.87,"endTime":2262.33,"body":"you know, I created a sense for"},{"speaker":"Tasha Cochran","startTime":2262.33,"endTime":2265.39,"body":"people who were just like me,"},{"speaker":"Tasha Cochran","startTime":2262.33,"endTime":2265.39,"body":"people working a nine to five,"},{"speaker":"Tasha Cochran","startTime":2265.39,"endTime":2269.41,"body":"but who wanted more freedom and"},{"speaker":"Tasha Cochran","startTime":2265.39,"endTime":2269.41,"body":"more income and wanted to live"},{"speaker":"Tasha Cochran","startTime":2269.41,"endTime":2273.0699999999997,"body":"their life on their own terms,"},{"speaker":"Tasha Cochran","startTime":2269.41,"endTime":2273.0699999999997,"body":"but don't know where to start"},{"speaker":"Tasha Cochran","startTime":2273.1,"endTime":2275.77,"body":"and what that six figure"},{"speaker":"Tasha Cochran","startTime":2273.1,"endTime":2275.77,"body":"business, so if that's you, and"},{"speaker":"Tasha Cochran","startTime":2275.77,"endTime":2278.56,"body":"if you want my help to support"},{"speaker":"Tasha Cochran","startTime":2275.77,"endTime":2278.56,"body":"you, as you're growing that"},{"speaker":"Tasha Cochran","startTime":2278.56,"endTime":2281.1099999999997,"body":"business, and I'd love for you"},{"speaker":"Tasha Cochran","startTime":2278.56,"endTime":2281.1099999999997,"body":"to apply to the program. And I"},{"speaker":"Tasha Cochran","startTime":2281.1099999999997,"endTime":2284.1099999999997,"body":"would say that at the end of"},{"speaker":"Tasha Cochran","startTime":2281.1099999999997,"endTime":2284.1099999999997,"body":"every episode, but I also"},{"speaker":"Tasha Cochran","startTime":2284.1099999999997,"endTime":2287.29,"body":"imagine that during the course"},{"speaker":"Tasha Cochran","startTime":2284.1099999999997,"endTime":2287.29,"body":"of the episode, so I might"},{"speaker":"Tasha Cochran","startTime":2287.29,"endTime":2291.19,"body":"actually put a brand sponsor"},{"speaker":"Tasha Cochran","startTime":2287.29,"endTime":2291.19,"body":"earlier on in the episode"},{"speaker":"Tasha Cochran","startTime":2291.19,"endTime":2294.97,"body":"because I do have relationships"},{"speaker":"Tasha Cochran","startTime":2291.19,"endTime":2294.97,"body":"with businesses because of the"},{"speaker":"Tasha Cochran","startTime":2294.97,"endTime":2298.72,"body":"work that I've done on YouTube."},{"speaker":"Tasha Cochran","startTime":2294.97,"endTime":2298.72,"body":"So I imagine that I will have a"},{"speaker":"Tasha Cochran","startTime":2298.72,"endTime":2302.14,"body":"Thinkific, for example, spot on"},{"speaker":"Tasha Cochran","startTime":2298.72,"endTime":2302.14,"body":"there or a bench spot on there."},{"speaker":"Tasha Cochran","startTime":2302.29,"endTime":2306.46,"body":"Because I am currently a brand"},{"speaker":"Tasha Cochran","startTime":2302.29,"endTime":2306.46,"body":"ambassador for both of those"},{"speaker":"Tasha Cochran","startTime":2306.64,"endTime":2309.43,"body":"companies. And or at least"},{"speaker":"Tasha Cochran","startTime":2306.64,"endTime":2309.43,"body":"worked closely with I don't want"},{"speaker":"Tasha Cochran","startTime":2309.43,"endTime":2311.8599999999997,"body":"to say brand ambassador, because"},{"speaker":"Tasha Cochran","startTime":2309.43,"endTime":2311.8599999999997,"body":"that's like a very specific"},{"speaker":"Tasha Cochran","startTime":2311.8599999999997,"endTime":2315.7,"body":"thing but affiliated with. And"},{"speaker":"Tasha Cochran","startTime":2311.8599999999997,"endTime":2315.7,"body":"so I will likely I will put"},{"speaker":"Tasha Cochran","startTime":2315.7,"endTime":2319.33,"body":"those in the front. But if I'm"},{"speaker":"Tasha Cochran","startTime":2315.7,"endTime":2319.33,"body":"having a particular program, so"},{"speaker":"Tasha Cochran","startTime":2319.33,"endTime":2322.5099999999998,"body":"let's say maybe for a second, I"},{"speaker":"Tasha Cochran","startTime":2319.33,"endTime":2322.5099999999998,"body":"am doing some kind of live"},{"speaker":"Tasha Cochran","startTime":2322.5099999999998,"endTime":2326.02,"body":"launch. I'll mention Hey, guys,"},{"speaker":"Tasha Cochran","startTime":2322.5099999999998,"endTime":2326.02,"body":"I'd love for you to join my"},{"speaker":"Tasha Cochran","startTime":2326.02,"endTime":2328.33,"body":"webinar. I wouldn't say it like"},{"speaker":"Tasha Cochran","startTime":2326.02,"endTime":2328.33,"body":"that. But you know, it would be"},{"speaker":"Tasha Cochran","startTime":2328.33,"endTime":2331.75,"body":"an ad spot like this episode is"},{"speaker":"Tasha Cochran","startTime":2328.33,"endTime":2331.75,"body":"brought to you by my new live"},{"speaker":"Tasha Cochran","startTime":2331.75,"endTime":2334.9,"body":"masterclass, and I would have no"},{"speaker":"Tasha Cochran","startTime":2331.75,"endTime":2334.9,"body":"problem saying that. But also"},{"speaker":"Tasha Cochran","startTime":2334.93,"endTime":2338.29,"body":"during the episode, I will"},{"speaker":"Tasha Cochran","startTime":2334.93,"endTime":2338.29,"body":"likely also mention my lead"},{"speaker":"Tasha Cochran","startTime":2338.29,"endTime":2340.7799999999997,"body":"magnets wherever it's relevant."},{"speaker":"Krystal Proffitt","startTime":2341.47,"endTime":2343.5099999999998,"body":"Yeah, I love"},{"speaker":"Krystal Proffitt","startTime":2341.47,"endTime":2343.5099999999998,"body":"this. I love this so much. And"},{"speaker":"Krystal Proffitt","startTime":2343.5099999999998,"endTime":2346.96,"body":"actually, I want to talk about"},{"speaker":"Krystal Proffitt","startTime":2343.5099999999998,"endTime":2346.96,"body":"this because you actually have a"},{"speaker":"Krystal Proffitt","startTime":2346.96,"endTime":2351.3399999999997,"body":"lead magnet and a great free"},{"speaker":"Krystal Proffitt","startTime":2346.96,"endTime":2351.3399999999997,"body":"resource for our audience that"},{"speaker":"Krystal Proffitt","startTime":2351.3399999999997,"endTime":2353.98,"body":"is all about working with"},{"speaker":"Krystal Proffitt","startTime":2351.3399999999997,"endTime":2353.98,"body":"brands. So can you talk a little"},{"speaker":"Krystal Proffitt","startTime":2353.98,"endTime":2356.0499999999997,"body":"bit more about that? Yeah,"},{"speaker":"Tasha Cochran","startTime":2356.08,"endTime":2358.27,"body":"there are so many"},{"speaker":"Tasha Cochran","startTime":2356.08,"endTime":2358.27,"body":"things when it comes to working"},{"speaker":"Tasha Cochran","startTime":2358.27,"endTime":2362.71,"body":"about working with brands that"},{"speaker":"Tasha Cochran","startTime":2358.27,"endTime":2362.71,"body":"people don't think to ask a"},{"speaker":"Tasha Cochran","startTime":2362.71,"endTime":2366.13,"body":"brand about or even think about"},{"speaker":"Tasha Cochran","startTime":2362.71,"endTime":2366.13,"body":"themselves until they find"},{"speaker":"Tasha Cochran","startTime":2366.13,"endTime":2369.67,"body":"themselves in the situation. And"},{"speaker":"Tasha Cochran","startTime":2366.13,"endTime":2369.67,"body":"they brands will continue to ask"},{"speaker":"Tasha Cochran","startTime":2369.67,"endTime":2372.7,"body":"for things just so you know,"},{"speaker":"Tasha Cochran","startTime":2369.67,"endTime":2372.7,"body":"like it is the rare brand that's"},{"speaker":"Tasha Cochran","startTime":2372.7,"endTime":2375.73,"body":"not like, Hey, can you do this?"},{"speaker":"Tasha Cochran","startTime":2372.7,"endTime":2375.73,"body":"And can you do this. And so it's"},{"speaker":"Tasha Cochran","startTime":2375.73,"endTime":2378.6099999999997,"body":"important that you set"},{"speaker":"Tasha Cochran","startTime":2375.73,"endTime":2378.6099999999997,"body":"boundaries and expectations up"},{"speaker":"Tasha Cochran","startTime":2378.6099999999997,"endTime":2383.5899999999997,"body":"front. So it the guide is the"},{"speaker":"Tasha Cochran","startTime":2378.6099999999997,"endTime":2383.5899999999997,"body":"guide to working with brands"},{"speaker":"Tasha Cochran","startTime":2383.65,"endTime":2388.0,"body":"talks you through things to"},{"speaker":"Tasha Cochran","startTime":2383.65,"endTime":2388.0,"body":"consider as you are pursuing"},{"speaker":"Tasha Cochran","startTime":2388.0299999999997,"endTime":2390.4,"body":"brand deals. So thinking about"},{"speaker":"Tasha Cochran","startTime":2388.0299999999997,"endTime":2390.4,"body":"how much you're going to be"},{"speaker":"Tasha Cochran","startTime":2390.4,"endTime":2393.97,"body":"charging thinking about what"},{"speaker":"Tasha Cochran","startTime":2390.4,"endTime":2393.97,"body":"it's going to cost you to"},{"speaker":"Tasha Cochran","startTime":2393.97,"endTime":2397.54,"body":"provide the services in terms of"},{"speaker":"Tasha Cochran","startTime":2393.97,"endTime":2397.54,"body":"number of hours, thinking about"},{"speaker":"Tasha Cochran","startTime":2397.54,"endTime":2401.98,"body":"things like the number of edits"},{"speaker":"Tasha Cochran","startTime":2397.54,"endTime":2401.98,"body":"that the brand is allowed to do,"},{"speaker":"Tasha Cochran","startTime":2401.98,"endTime":2407.47,"body":"and you know, asking for"},{"speaker":"Tasha Cochran","startTime":2401.98,"endTime":2407.47,"body":"timelines and the campaign"},{"speaker":"Tasha Cochran","startTime":2407.47,"endTime":2410.7999999999997,"body":"details up front so that you"},{"speaker":"Tasha Cochran","startTime":2407.47,"endTime":2410.7999999999997,"body":"know exactly what they're"},{"speaker":"Tasha Cochran","startTime":2410.7999999999997,"endTime":2413.38,"body":"expecting. So that it walks you"},{"speaker":"Tasha Cochran","startTime":2410.7999999999997,"endTime":2413.38,"body":"through all of that."},{"speaker":"Tasha Intro","startTime":2413.77,"endTime":2416.1099999999997,"body":"That's awesome. And"},{"speaker":"Tasha Intro","startTime":2413.77,"endTime":2416.1099999999997,"body":"you're gonna find those in the"},{"speaker":"Tasha Intro","startTime":2416.1099999999997,"endTime":2419.62,"body":"show notes. So make sure and"},{"speaker":"Tasha Intro","startTime":2416.1099999999997,"endTime":2419.62,"body":"check those out. We're gonna"},{"speaker":"Tasha Intro","startTime":2419.62,"endTime":2422.08,"body":"have all the links to everything"},{"speaker":"Tasha Intro","startTime":2419.62,"endTime":2422.08,"body":"that we've talked about today,"},{"speaker":"Tasha Intro","startTime":2422.08,"endTime":2425.41,"body":"you'll have to go check out"},{"speaker":"Tasha Intro","startTime":2422.08,"endTime":2425.41,"body":"tosses YouTube channel, because"},{"speaker":"Tasha Intro","startTime":2425.44,"endTime":2428.7999999999997,"body":"I love seeing you and your"},{"speaker":"Tasha Intro","startTime":2425.44,"endTime":2428.7999999999997,"body":"husband on camera. And y'all are"},{"speaker":"Tasha Intro","startTime":2428.7999999999997,"endTime":2431.68,"body":"just so funny. Y'all are so"},{"speaker":"Tasha Intro","startTime":2428.7999999999997,"endTime":2431.68,"body":"funny together, how y'all just"},{"speaker":"Tasha Intro","startTime":2431.68,"endTime":2435.3399999999997,"body":"kind of pitch and catch and like"},{"speaker":"Tasha Intro","startTime":2431.68,"endTime":2435.3399999999997,"body":"the flow and the rhythm. I don't"},{"speaker":"Tasha Intro","startTime":2435.3399999999997,"endTime":2437.5299999999997,"body":"know if that's amazing editing,"},{"speaker":"Tasha Intro","startTime":2435.3399999999997,"endTime":2437.5299999999997,"body":"or y'all just have this"},{"speaker":"Tasha Intro","startTime":2437.5299999999997,"endTime":2441.0699999999997,"body":"incredible chemistry, but I just"},{"speaker":"Tasha Intro","startTime":2437.5299999999997,"endTime":2441.0699999999997,"body":"I love watching the two of you"},{"speaker":"Tasha Intro","startTime":2441.0699999999997,"endTime":2444.19,"body":"on camera. Y'all are so much"},{"speaker":"Tasha Intro","startTime":2441.0699999999997,"endTime":2444.19,"body":"fun. So I want to switch gears"},{"speaker":"Tasha Intro","startTime":2444.19,"endTime":2447.88,"body":"real fast. Are you up for some"},{"speaker":"Tasha Intro","startTime":2444.19,"endTime":2447.88,"body":"rapid fire questions?"},{"speaker":"Tasha Cochran","startTime":2447.91,"endTime":2450.49,"body":"Yes, I suck at"},{"speaker":"Tasha Cochran","startTime":2447.91,"endTime":2450.49,"body":"rapid fire, but I'm gonna give"},{"speaker":"Tasha Cochran","startTime":2450.49,"endTime":2452.47,"body":"it I'm gonna give it a shot just"},{"speaker":"Tasha Cochran","startTime":2450.49,"endTime":2452.47,"body":"for you."},{"speaker":"Krystal Proffitt","startTime":2452.79,"endTime":2454.68,"body":"It's okay."},{"speaker":"Krystal Proffitt","startTime":2452.79,"endTime":2454.68,"body":"It's okay. Usually it's like"},{"speaker":"Krystal Proffitt","startTime":2454.68,"endTime":2457.38,"body":"rapid fire. And everyone's like,"},{"speaker":"Krystal Proffitt","startTime":2454.68,"endTime":2457.38,"body":"Yeah, but can I keep? Can I keep"},{"speaker":"Krystal Proffitt","startTime":2457.38,"endTime":2460.5299999999997,"body":"explaining? And I'm like, yeah,"},{"speaker":"Krystal Proffitt","startTime":2457.38,"endTime":2460.5299999999997,"body":"sure, we'll keep going. Okay, so"},{"speaker":"Krystal Proffitt","startTime":2460.77,"endTime":2463.77,"body":"this is actually going to be"},{"speaker":"Krystal Proffitt","startTime":2460.77,"endTime":2463.77,"body":"tweaked a little bit, because"},{"speaker":"Krystal Proffitt","startTime":2463.77,"endTime":2467.49,"body":"normally I would ask, what"},{"speaker":"Krystal Proffitt","startTime":2463.77,"endTime":2467.49,"body":"advice would you give to a brand"},{"speaker":"Krystal Proffitt","startTime":2467.49,"endTime":2472.71,"body":"new podcaster. But since we are"},{"speaker":"Krystal Proffitt","startTime":2467.49,"endTime":2472.71,"body":"speaking to you as a brand new"},{"speaker":"Krystal Proffitt","startTime":2472.71,"endTime":2475.38,"body":"podcast, or like, I'm just"},{"speaker":"Krystal Proffitt","startTime":2472.71,"endTime":2475.38,"body":"throwing it out there, we're"},{"speaker":"Krystal Proffitt","startTime":2475.38,"endTime":2478.83,"body":"gonna have tortious like all the"},{"speaker":"Krystal Proffitt","startTime":2475.38,"endTime":2478.83,"body":"information about her podcast"},{"speaker":"Krystal Proffitt","startTime":2478.83,"endTime":2483.24,"body":"very soon. I can't wait to see"},{"speaker":"Krystal Proffitt","startTime":2478.83,"endTime":2483.24,"body":"it. But what would you give what"},{"speaker":"Krystal Proffitt","startTime":2483.24,"endTime":2486.9,"body":"piece of advice to someone who's"},{"speaker":"Krystal Proffitt","startTime":2483.24,"endTime":2486.9,"body":"just brand new to this world,"},{"speaker":"Krystal Proffitt","startTime":2487.0499999999997,"endTime":2490.92,"body":"the online space and they're"},{"speaker":"Krystal Proffitt","startTime":2487.0499999999997,"endTime":2490.92,"body":"just like, I don't even know,"},{"speaker":"Krystal Proffitt","startTime":2490.92,"endTime":2493.8599999999997,"body":"are shiny objects. There's all"},{"speaker":"Krystal Proffitt","startTime":2490.92,"endTime":2493.8599999999997,"body":"kinds of information flying at"},{"speaker":"Krystal Proffitt","startTime":2493.8599999999997,"endTime":2496.47,"body":"me. What is the one piece of"},{"speaker":"Krystal Proffitt","startTime":2493.8599999999997,"endTime":2496.47,"body":"advice that you would give to"},{"speaker":"Krystal Proffitt","startTime":2496.47,"endTime":2496.89,"body":"them?"},{"speaker":"Tasha Cochran","startTime":2497.62,"endTime":2501.43,"body":"Pick one thing"},{"speaker":"Tasha Cochran","startTime":2497.62,"endTime":2501.43,"body":"and go all in on that thing. And"},{"speaker":"Tasha Cochran","startTime":2501.43,"endTime":2504.43,"body":"just let it be messy. And it's"},{"speaker":"Tasha Cochran","startTime":2501.43,"endTime":2504.43,"body":"funny that I'm saying that"},{"speaker":"Tasha Cochran","startTime":2504.43,"endTime":2506.3199999999997,"body":"because I'm like, Oh, my"},{"speaker":"Tasha Cochran","startTime":2504.43,"endTime":2506.3199999999997,"body":"podcasts. I don't want it to be"},{"speaker":"Tasha Cochran","startTime":2506.3199999999997,"endTime":2509.1099999999997,"body":"messy. But that's because it's"},{"speaker":"Tasha Cochran","startTime":2506.3199999999997,"endTime":2509.1099999999997,"body":"not my first thing. I feel like,"},{"speaker":"Tasha Cochran","startTime":2509.3199999999997,"endTime":2512.83,"body":"Oh, you know, I should know how"},{"speaker":"Tasha Cochran","startTime":2509.3199999999997,"endTime":2512.83,"body":"to do this by now. I don't, but"},{"speaker":"Tasha Cochran","startTime":2512.89,"endTime":2515.5899999999997,"body":"pick one thing and go all in on"},{"speaker":"Tasha Cochran","startTime":2512.89,"endTime":2515.5899999999997,"body":"that. So I did YouTube"},{"speaker":"Tasha Cochran","startTime":2515.74,"endTime":2520.66,"body":"exclusively for three years and"},{"speaker":"Tasha Cochran","startTime":2515.74,"endTime":2520.66,"body":"basically nothing else. And then"},{"speaker":"Tasha Cochran","startTime":2520.66,"endTime":2523.9,"body":"I picked up Instagram and now"},{"speaker":"Tasha Cochran","startTime":2520.66,"endTime":2523.9,"body":"I'm picking up podcasting."},{"speaker":"Krystal Proffitt","startTime":2524.44,"endTime":2526.0299999999997,"body":"I love it. I"},{"speaker":"Krystal Proffitt","startTime":2524.44,"endTime":2526.0299999999997,"body":"love it. That's such great"},{"speaker":"Krystal Proffitt","startTime":2526.0299999999997,"endTime":2531.85,"body":"advice. Okay, now this is a two"},{"speaker":"Krystal Proffitt","startTime":2526.0299999999997,"endTime":2531.85,"body":"part question. What is the dream"},{"speaker":"Krystal Proffitt","startTime":2531.88,"endTime":2536.0499999999997,"body":"podcast that you would"},{"speaker":"Krystal Proffitt","startTime":2531.88,"endTime":2536.0499999999997,"body":"absolutely love To be on, and"},{"speaker":"Krystal Proffitt","startTime":2536.0499999999997,"endTime":2538.96,"body":"then for your podcast, I know"},{"speaker":"Krystal Proffitt","startTime":2536.0499999999997,"endTime":2538.96,"body":"you said it's probably gonna be"},{"speaker":"Krystal Proffitt","startTime":2538.96,"endTime":2542.0499999999997,"body":"so low. But if you could"},{"speaker":"Krystal Proffitt","startTime":2538.96,"endTime":2542.0499999999997,"body":"interview someone who would be"},{"speaker":"Krystal Proffitt","startTime":2542.0499999999997,"endTime":2544.21,"body":"your dream podcast guest."},{"speaker":"Tasha Cochran","startTime":2544.72,"endTime":2548.23,"body":"Okay, so my dream"},{"speaker":"Tasha Cochran","startTime":2544.72,"endTime":2548.23,"body":"podcast would be Amy Porterfield"},{"speaker":"Tasha Cochran","startTime":2548.23,"endTime":2550.45,"body":"online marketing made easy. I'm"},{"speaker":"Tasha Cochran","startTime":2548.23,"endTime":2550.45,"body":"putting it out there. I'm"},{"speaker":"Tasha Cochran","startTime":2550.45,"endTime":2553.87,"body":"actually going to pitch her this"},{"speaker":"Tasha Cochran","startTime":2550.45,"endTime":2553.87,"body":"month. So we'll see how it goes."},{"speaker":"Tasha Cochran","startTime":2554.47,"endTime":2557.23,"body":"If you guys are friends with"},{"speaker":"Tasha Cochran","startTime":2554.47,"endTime":2557.23,"body":"Amy, just pop on over to her DMS"},{"speaker":"Tasha Cochran","startTime":2557.23,"endTime":2559.21,"body":"over on Instagram and say, Hey,"},{"speaker":"Tasha Cochran","startTime":2557.23,"endTime":2559.21,"body":"Amy, you know, there's this"},{"speaker":"Tasha Cochran","startTime":2559.21,"endTime":2561.37,"body":"Tasha girl, please have her on"},{"speaker":"Tasha Cochran","startTime":2559.21,"endTime":2561.37,"body":"your podcast because she's"},{"speaker":"Tasha Cochran","startTime":2561.37,"endTime":2566.56,"body":"amazing. And then in terms of"},{"speaker":"Tasha Cochran","startTime":2561.37,"endTime":2566.56,"body":"who I would want on my podcast,"},{"speaker":"Tasha Cochran","startTime":2566.5899999999997,"endTime":2570.43,"body":"I would say probably Oprah."},{"speaker":"Tasha Cochran","startTime":2566.5899999999997,"endTime":2570.43,"body":"Oprah would be just amazing,"},{"speaker":"Tasha Cochran","startTime":2570.43,"endTime":2573.94,"body":"because she's just done such"},{"speaker":"Tasha Cochran","startTime":2570.43,"endTime":2573.94,"body":"incredible things with her life."},{"speaker":"Tasha Cochran","startTime":2574.0,"endTime":2578.17,"body":"Just these old, daring things."},{"speaker":"Tasha Cochran","startTime":2574.0,"endTime":2578.17,"body":"She motivates so many people,"},{"speaker":"Tasha Cochran","startTime":2578.17,"endTime":2583.63,"body":"she's changed so many lives. And"},{"speaker":"Tasha Cochran","startTime":2578.17,"endTime":2583.63,"body":"I just want to just hear"},{"speaker":"Tasha Cochran","startTime":2583.63,"endTime":2587.35,"body":"anything that she wants to pour"},{"speaker":"Tasha Cochran","startTime":2583.63,"endTime":2587.35,"body":"into me and my audience. So"},{"speaker":"Tasha Cochran","startTime":2587.38,"endTime":2589.9,"body":"yeah, that would be I mean,"},{"speaker":"Tasha Cochran","startTime":2587.38,"endTime":2589.9,"body":"that's"},{"speaker":"Krystal Proffitt","startTime":2589.899,"endTime":2592.899,"body":"Yes, that's"},{"speaker":"Krystal Proffitt","startTime":2589.899,"endTime":2592.899,"body":"you have arrived, not only have"},{"speaker":"Krystal Proffitt","startTime":2592.899,"endTime":2596.319,"body":"you arrived, but I mean, it's"},{"speaker":"Krystal Proffitt","startTime":2592.899,"endTime":2596.319,"body":"just like, Oh my gosh, Oprah,"},{"speaker":"Krystal Proffitt","startTime":2596.3489999999997,"endTime":2599.049,"body":"like, I would just be crying. I"},{"speaker":"Krystal Proffitt","startTime":2596.3489999999997,"endTime":2599.049,"body":"just be a bawling mess. I"},{"speaker":"Krystal Proffitt","startTime":2599.049,"endTime":2601.779,"body":"wouldn't be able to ask her"},{"speaker":"Krystal Proffitt","startTime":2599.049,"endTime":2601.779,"body":"anything. I love it."},{"speaker":"Tasha Cochran","startTime":2601.81,"endTime":2605.44,"body":"But a close"},{"speaker":"Tasha Cochran","startTime":2601.81,"endTime":2605.44,"body":"second is Nancy. Oh, yeah, she's"},{"speaker":"Tasha Cochran","startTime":2605.44,"endTime":2609.46,"body":"amazing. And I think she doesn't"},{"speaker":"Tasha Cochran","startTime":2605.44,"endTime":2609.46,"body":"really say, you know, she"},{"speaker":"Tasha Cochran","startTime":2609.46,"endTime":2612.25,"body":"doesn't put herself out there as"},{"speaker":"Tasha Cochran","startTime":2609.46,"endTime":2612.25,"body":"much and say what she thinks as"},{"speaker":"Tasha Cochran","startTime":2612.25,"endTime":2616.5099999999998,"body":"much, but she had this amazing"},{"speaker":"Tasha Cochran","startTime":2612.25,"endTime":2616.5099999999998,"body":"speech. It was a graduation"},{"speaker":"Tasha Cochran","startTime":2616.5099999999998,"endTime":2618.79,"body":"speech. I don't even remember"},{"speaker":"Tasha Cochran","startTime":2616.5099999999998,"endTime":2618.79,"body":"where I just watched it on"},{"speaker":"Tasha Cochran","startTime":2618.79,"endTime":2622.9,"body":"YouTube. And she talked about"},{"speaker":"Tasha Cochran","startTime":2618.79,"endTime":2622.9,"body":"building your own stage. She's"},{"speaker":"Tasha Cochran","startTime":2622.9,"endTime":2625.69,"body":"like, build your own stage and"},{"speaker":"Tasha Cochran","startTime":2622.9,"endTime":2625.69,"body":"make them see you. And every"},{"speaker":"Tasha Cochran","startTime":2625.69,"endTime":2628.15,"body":"single time that"},{"speaker":"Tasha Cochran","startTime":2625.69,"endTime":2628.15,"body":"entrepreneurship starts to feel"},{"speaker":"Tasha Cochran","startTime":2628.15,"endTime":2632.1099999999997,"body":"hard for me, where I start to"},{"speaker":"Tasha Cochran","startTime":2628.15,"endTime":2632.1099999999997,"body":"feel not seen, which is silly,"},{"speaker":"Tasha Cochran","startTime":2632.1099999999997,"endTime":2635.95,"body":"because clearly I'm being seen,"},{"speaker":"Tasha Cochran","startTime":2632.1099999999997,"endTime":2635.95,"body":"but I just remind myself, like,"},{"speaker":"Tasha Cochran","startTime":2635.98,"endTime":2638.71,"body":"I'm building my own stage, I'm"},{"speaker":"Tasha Cochran","startTime":2635.98,"endTime":2638.71,"body":"going to make them see me like,"},{"speaker":"Tasha Cochran","startTime":2638.74,"endTime":2641.35,"body":"it doesn't matter how long it"},{"speaker":"Tasha Cochran","startTime":2638.74,"endTime":2641.35,"body":"takes. And so that that's been"},{"speaker":"Tasha Cochran","startTime":2641.35,"endTime":2643.72,"body":"very motivating. So I would love"},{"speaker":"Tasha Cochran","startTime":2641.35,"endTime":2643.72,"body":"to know what other nuggets of"},{"speaker":"Tasha Cochran","startTime":2643.72,"endTime":2645.49,"body":"wisdom she has hidden in there,"},{"speaker":"Krystal Proffitt","startTime":2646.0299999999997,"endTime":2648.19,"body":"that she's not"},{"speaker":"Krystal Proffitt","startTime":2646.0299999999997,"endTime":2648.19,"body":"she's being stingy, just not"},{"speaker":"Krystal Proffitt","startTime":2648.19,"endTime":2655.6,"body":"sure. I love it. That's really"},{"speaker":"Krystal Proffitt","startTime":2648.19,"endTime":2655.6,"body":"good. Okay, my last question is,"},{"speaker":"Krystal Proffitt","startTime":2655.63,"endTime":2658.48,"body":"Do you consider yourself a"},{"speaker":"Krystal Proffitt","startTime":2655.63,"endTime":2658.48,"body":"perfectionist?"},{"speaker":"Tasha Cochran","startTime":2659.41,"endTime":2664.66,"body":"So, uh, yes, I do"},{"speaker":"Tasha Cochran","startTime":2659.41,"endTime":2664.66,"body":"consider myself to be a"},{"speaker":"Tasha Cochran","startTime":2664.69,"endTime":2667.69,"body":"perfectionist. I think that is"},{"speaker":"Tasha Cochran","startTime":2664.69,"endTime":2667.69,"body":"some programming that I'm"},{"speaker":"Tasha Cochran","startTime":2667.69,"endTime":2671.89,"body":"working on. undoing actually"},{"speaker":"Tasha Cochran","startTime":2667.69,"endTime":2671.89,"body":"just hired a life coach, my good"},{"speaker":"Tasha Cochran","startTime":2671.89,"endTime":2677.14,"body":"friend, goalie from the former"},{"speaker":"Tasha Cochran","startTime":2671.89,"endTime":2677.14,"body":"lawyer podcast. And so I think"},{"speaker":"Tasha Cochran","startTime":2677.14,"endTime":2680.1099999999997,"body":"that there is just this leftover"},{"speaker":"Tasha Cochran","startTime":2677.14,"endTime":2680.1099999999997,"body":"kind of wanting to be clean,"},{"speaker":"Tasha Cochran","startTime":2680.3199999999997,"endTime":2683.41,"body":"like wanting to please people,"},{"speaker":"Tasha Cochran","startTime":2680.3199999999997,"endTime":2683.41,"body":"and feeling like I need to be"},{"speaker":"Tasha Cochran","startTime":2683.41,"endTime":2686.5,"body":"perfect in order to be loved,"},{"speaker":"Tasha Cochran","startTime":2683.41,"endTime":2686.5,"body":"because that was definitely"},{"speaker":"Tasha Cochran","startTime":2686.5,"endTime":2690.58,"body":"ingrained in me by my parents."},{"speaker":"Tasha Cochran","startTime":2686.5,"endTime":2690.58,"body":"And I think that when we push"},{"speaker":"Tasha Cochran","startTime":2690.58,"endTime":2694.63,"body":"for perfection, we waste a lot"},{"speaker":"Tasha Cochran","startTime":2690.58,"endTime":2694.63,"body":"of time, and we slow ourselves"},{"speaker":"Tasha Cochran","startTime":2694.63,"endTime":2698.71,"body":"down. So I'm working on being"},{"speaker":"Tasha Cochran","startTime":2694.63,"endTime":2698.71,"body":"less perfect, which is part of"},{"speaker":"Tasha Cochran","startTime":2698.71,"endTime":2703.39,"body":"why I'm doing I'm documenting my"},{"speaker":"Tasha Cochran","startTime":2698.71,"endTime":2703.39,"body":"journey next year on the"},{"speaker":"Tasha Cochran","startTime":2703.39,"endTime":2706.96,"body":"podcast, because I realized that"},{"speaker":"Tasha Cochran","startTime":2703.39,"endTime":2706.96,"body":"I could very well fail. So I am"},{"speaker":"Tasha Cochran","startTime":2706.96,"endTime":2711.31,"body":"committing to doing this, even"},{"speaker":"Tasha Cochran","startTime":2706.96,"endTime":2711.31,"body":"if it doesn't work out, which"},{"speaker":"Tasha Cochran","startTime":2711.31,"endTime":2713.74,"body":"goes against my perfectionist"},{"speaker":"Tasha Cochran","startTime":2711.31,"endTime":2713.74,"body":"tendencies."},{"speaker":"Krystal Proffitt","startTime":2714.64,"endTime":2717.52,"body":"I love it. Oh,"},{"speaker":"Krystal Proffitt","startTime":2714.64,"endTime":2717.52,"body":"my gosh, like I can't, I'm like,"},{"speaker":"Krystal Proffitt","startTime":2717.5499999999997,"endTime":2720.85,"body":"okay, Tasha, like, I want to"},{"speaker":"Krystal Proffitt","startTime":2717.5499999999997,"endTime":2720.85,"body":"have the launch date. I want to"},{"speaker":"Krystal Proffitt","startTime":2720.85,"endTime":2723.4,"body":"know when it's coming out, I"},{"speaker":"Krystal Proffitt","startTime":2720.85,"endTime":2723.4,"body":"want to know all the details. So"},{"speaker":"Krystal Proffitt","startTime":2723.4,"endTime":2727.0899999999997,"body":"we will have those for you. And"},{"speaker":"Krystal Proffitt","startTime":2723.4,"endTime":2727.0899999999997,"body":"I just I'm thank you so much for"},{"speaker":"Krystal Proffitt","startTime":2727.0899999999997,"endTime":2730.3599999999997,"body":"being on the show. And for"},{"speaker":"Krystal Proffitt","startTime":2727.0899999999997,"endTime":2730.3599999999997,"body":"sharing pieces of your journey"},{"speaker":"Krystal Proffitt","startTime":2730.3599999999997,"endTime":2733.3599999999997,"body":"that you know, some people will"},{"speaker":"Krystal Proffitt","startTime":2730.3599999999997,"endTime":2733.3599999999997,"body":"probably just be like, Oh, no, I"},{"speaker":"Krystal Proffitt","startTime":2733.3599999999997,"endTime":2735.64,"body":"don't want to talk about that,"},{"speaker":"Krystal Proffitt","startTime":2733.3599999999997,"endTime":2735.64,"body":"or I don't want to share and I"},{"speaker":"Krystal Proffitt","startTime":2735.64,"endTime":2738.49,"body":"just I'm so grateful. I know, my"},{"speaker":"Krystal Proffitt","startTime":2735.64,"endTime":2738.49,"body":"audience is grateful. So thank"},{"speaker":"Krystal Proffitt","startTime":2738.49,"endTime":2740.0499999999997,"body":"you so much for being on the"},{"speaker":"Krystal Proffitt","startTime":2738.49,"endTime":2740.0499999999997,"body":"show today."},{"speaker":"Tasha Cochran","startTime":2740.31,"endTime":2742.62,"body":"Thank you for"},{"speaker":"Tasha Cochran","startTime":2740.31,"endTime":2742.62,"body":"having me and for asking really"},{"speaker":"Tasha Cochran","startTime":2742.62,"endTime":2746.16,"body":"hard questions. So you know,"},{"speaker":"Tasha Cochran","startTime":2742.62,"endTime":2746.16,"body":"it's almost like therapy. I tell"},{"speaker":"Tasha Cochran","startTime":2746.16,"endTime":2746.7,"body":"you what,"},{"speaker":"Krystal Proffitt","startTime":2747.94,"endTime":2750.1,"body":"wait, Hang on."},{"speaker":"Krystal Proffitt","startTime":2747.94,"endTime":2750.1,"body":"Hang on. Before you go. I've"},{"speaker":"Krystal Proffitt","startTime":2750.1,"endTime":2752.29,"body":"missed like one of the most"},{"speaker":"Krystal Proffitt","startTime":2750.1,"endTime":2752.29,"body":"important things where Can"},{"speaker":"Krystal Proffitt","startTime":2752.29,"endTime":2753.79,"body":"everybody find you?"},{"speaker":"Tasha Cochran","startTime":2754.15,"endTime":2756.3399999999997,"body":"They can find me"},{"speaker":"Tasha Cochran","startTime":2754.15,"endTime":2756.3399999999997,"body":"at one big happy life"},{"speaker":"Tasha Cochran","startTime":2756.37,"endTime":2760.27,"body":"everywhere. one big happy"},{"speaker":"Tasha Cochran","startTime":2756.37,"endTime":2760.27,"body":"life.com Instagram is actually"},{"speaker":"Tasha Cochran","startTime":2760.2999999999997,"endTime":2764.2599999999998,"body":"where I'm most active in terms"},{"speaker":"Tasha Cochran","startTime":2760.2999999999997,"endTime":2764.2599999999998,"body":"of responding to comments, and"},{"speaker":"Tasha Cochran","startTime":2764.2599999999998,"endTime":2769.06,"body":"DMS and things like that. But we"},{"speaker":"Tasha Cochran","startTime":2764.2599999999998,"endTime":2769.06,"body":"have over 500 life changing"},{"speaker":"Tasha Cochran","startTime":2769.06,"endTime":2772.7799999999997,"body":"videos on YouTube. So watch,"},{"speaker":"Tasha Cochran","startTime":2769.06,"endTime":2772.7799999999997,"body":"binge watch those and come tell"},{"speaker":"Tasha Cochran","startTime":2772.7799999999997,"endTime":2774.37,"body":"me what you think over on"},{"speaker":"Tasha Cochran","startTime":2772.7799999999997,"endTime":2774.37,"body":"Instagram."},{"speaker":"Krystal Proffitt","startTime":2774.85,"endTime":2776.65,"body":"Awesome. Thank"},{"speaker":"Krystal Proffitt","startTime":2774.85,"endTime":2776.65,"body":"you so much for being on the"},{"speaker":"Krystal Proffitt","startTime":2776.65,"endTime":2777.79,"body":"show today. Tasha."},{"speaker":"Tasha Cochran","startTime":2777.13,"endTime":2778.87,"body":"Thanks for having"},{"speaker":"Tasha Cochran","startTime":2777.13,"endTime":2778.87,"body":"me, Krystal."},{"speaker":"Outro","startTime":2780.42,"endTime":2783.81,"body":"So what did you think"},{"speaker":"Outro","startTime":2780.42,"endTime":2783.81,"body":"she's pretty amazing, right?"},{"speaker":"Outro","startTime":2783.81,"endTime":2787.47,"body":"Like, I just, I feel like the"},{"speaker":"Outro","startTime":2783.81,"endTime":2787.47,"body":"luckiest person in the world to"},{"speaker":"Outro","startTime":2787.5,"endTime":2792.24,"body":"have met the people along this"},{"speaker":"Outro","startTime":2787.5,"endTime":2792.24,"body":"entrepreneurial journey. The way"},{"speaker":"Outro","startTime":2792.24,"endTime":2796.29,"body":"that I have in Tasha is one of"},{"speaker":"Outro","startTime":2792.24,"endTime":2796.29,"body":"those. I still remember us"},{"speaker":"Outro","startTime":2796.3199999999997,"endTime":2800.19,"body":"sitting there together in San"},{"speaker":"Outro","startTime":2796.3199999999997,"endTime":2800.19,"body":"Diego. And I just felt so lucky"},{"speaker":"Outro","startTime":2800.19,"endTime":2803.7599999999998,"body":"that she was like, Hey, can I"},{"speaker":"Outro","startTime":2800.19,"endTime":2803.7599999999998,"body":"come sit here? I was like, Yes,"},{"speaker":"Outro","startTime":2803.7599999999998,"endTime":2808.41,"body":"absolutely. And we've just kind"},{"speaker":"Outro","startTime":2803.7599999999998,"endTime":2808.41,"body":"of connected and I just I love"},{"speaker":"Outro","startTime":2808.41,"endTime":2812.58,"body":"watching her journey unfold"},{"speaker":"Outro","startTime":2808.41,"endTime":2812.58,"body":"because she's doing really big"},{"speaker":"Outro","startTime":2812.58,"endTime":2817.92,"body":"things. And like I said in the"},{"speaker":"Outro","startTime":2812.58,"endTime":2817.92,"body":"beginning, her brand new podcast"},{"speaker":"Outro","startTime":2817.95,"endTime":2822.81,"body":"is out in the world as of this"},{"speaker":"Outro","startTime":2817.95,"endTime":2822.81,"body":"week, so make sure you go check"},{"speaker":"Outro","startTime":2822.81,"endTime":2825.7799999999997,"body":"it out. We're gonna have all the"},{"speaker":"Outro","startTime":2822.81,"endTime":2825.7799999999997,"body":"links for you to connect with"},{"speaker":"Outro","startTime":2825.7799999999997,"endTime":2831.72,"body":"Tasha in the show notes. So"},{"speaker":"Outro","startTime":2825.7799999999997,"endTime":2831.72,"body":"KrystalProffitt.com/Episode218"},{"speaker":"Outro","startTime":2831.96,"endTime":2835.3199999999997,"body":"go see what Tasha is up to check"},{"speaker":"Outro","startTime":2831.96,"endTime":2835.3199999999997,"body":"out her pockets. kasko follow"},{"speaker":"Outro","startTime":2835.3199999999997,"endTime":2838.77,"body":"her on Instagram, go check out"},{"speaker":"Outro","startTime":2835.3199999999997,"endTime":2838.77,"body":"her YouTube channel. Like if"},{"speaker":"Outro","startTime":2838.8599999999997,"endTime":2841.98,"body":"that's another thing that you're"},{"speaker":"Outro","startTime":2838.8599999999997,"endTime":2841.98,"body":"thinking I might want to toy"},{"speaker":"Outro","startTime":2841.98,"endTime":2846.66,"body":"around with trying YouTube out"},{"speaker":"Outro","startTime":2841.98,"endTime":2846.66,"body":"then go learn from Tasha and all"},{"speaker":"Outro","startTime":2846.66,"endTime":2851.0099999999998,"body":"the incredible things that she"},{"speaker":"Outro","startTime":2846.66,"endTime":2851.0099999999998,"body":"is doing over at one big happy"},{"speaker":"Outro","startTime":2851.0099999999998,"endTime":2856.56,"body":"life. But also make sure that"},{"speaker":"Outro","startTime":2851.0099999999998,"endTime":2856.56,"body":"you check out her programs on"},{"speaker":"Outro","startTime":2856.5899999999997,"endTime":2861.0899999999997,"body":"building wealth. I love that the"},{"speaker":"Outro","startTime":2856.5899999999997,"endTime":2861.0899999999997,"body":"way that she approaches her"},{"speaker":"Outro","startTime":2861.0899999999997,"endTime":2865.5899999999997,"body":"business and her life is so"},{"speaker":"Outro","startTime":2861.0899999999997,"endTime":2865.5899999999997,"body":"centered around having financial"},{"speaker":"Outro","startTime":2865.5899999999997,"endTime":2869.67,"body":"freedom not just now and not"},{"speaker":"Outro","startTime":2865.5899999999997,"endTime":2869.67,"body":"just in the future whenever we"},{"speaker":"Outro","startTime":2869.67,"endTime":2875.04,"body":"retire, but it's along the"},{"speaker":"Outro","startTime":2869.67,"endTime":2875.04,"body":"entire journey. So go check out"},{"speaker":"Outro","startTime":2875.04,"endTime":2876.99,"body":"Tasha again, the show notes are"},{"speaker":"Outro","startTime":2875.04,"endTime":2876.99,"body":"at"},{"speaker":"Outro","startTime":2876.99,"endTime":2882.3599999999997,"body":"KrystalProffitt.com/Episode218."},{"speaker":"Outro","startTime":2876.99,"endTime":2882.3599999999997,"body":"And that's all we have for you"},{"speaker":"Outro","startTime":2882.3599999999997,"endTime":2885.75,"body":"today. So if you're brand new"},{"speaker":"Outro","startTime":2882.3599999999997,"endTime":2885.75,"body":"here, make sure you go and hit"},{"speaker":"Outro","startTime":2885.75,"endTime":2888.54,"body":"that subscribe button wherever"},{"speaker":"Outro","startTime":2885.75,"endTime":2888.54,"body":"you're listening to this"},{"speaker":"Outro","startTime":2888.54,"endTime":2892.14,"body":"podcast. And I would so"},{"speaker":"Outro","startTime":2888.54,"endTime":2892.14,"body":"appreciate it if you would leave"},{"speaker":"Outro","startTime":2892.14,"endTime":2895.8599999999997,"body":"us a rating and a review. Those"},{"speaker":"Outro","startTime":2892.14,"endTime":2895.8599999999997,"body":"really helped us push this"},{"speaker":"Outro","startTime":2895.8599999999997,"endTime":2899.67,"body":"podcast out in front of more"},{"speaker":"Outro","startTime":2895.8599999999997,"endTime":2899.67,"body":"people and I would so appreciate"},{"speaker":"Outro","startTime":2899.79,"endTime":2902.64,"body":"if you would leave us a review"},{"speaker":"Outro","startTime":2899.79,"endTime":2902.64,"body":"because it means the world to"},{"speaker":"Outro","startTime":2902.64,"endTime":2906.42,"body":"me. But I also love seeing the"},{"speaker":"Outro","startTime":2902.64,"endTime":2906.42,"body":"feedback and the suggestions"},{"speaker":"Outro","startTime":2906.42,"endTime":2910.41,"body":"that we get in our reviews"},{"speaker":"Outro","startTime":2906.42,"endTime":2910.41,"body":"because I love connecting with"},{"speaker":"Outro","startTime":2910.41,"endTime":2913.3199999999997,"body":"y'all. I love connecting with"},{"speaker":"Outro","startTime":2910.41,"endTime":2913.3199999999997,"body":"this audience. I'm so"},{"speaker":"Outro","startTime":2913.3199999999997,"endTime":2916.56,"body":"appreciative of this community"},{"speaker":"Outro","startTime":2913.3199999999997,"endTime":2916.56,"body":"and I'm so happy that you're"},{"speaker":"Outro","startTime":2916.56,"endTime":2921.21,"body":"here. But as always remember,"},{"speaker":"Outro","startTime":2916.56,"endTime":2921.21,"body":"keep it up. We all have to start"},{"speaker":"Outro","startTime":2921.21,"endTime":2921.96,"body":"somewhere."}]}