{"version":"1.0.0","segments":[{"startTime":135.69,"endTime":143.37,"body":"Okay, before we get started today, I'm going to"},{"startTime":135.69,"endTime":143.37,"body":"poke fun at myself just a little bit. Because I"},{"startTime":143.37,"endTime":150.84,"body":"mean, you know, if you've been listening to this"},{"startTime":143.37,"endTime":150.84,"body":"podcast, you understand my love of podcasting, and"},{"startTime":150.9,"endTime":157.11,"body":"all the things that go into it. But I'm gonna take"},{"startTime":150.9,"endTime":157.11,"body":"it to another level today, and I'm just gonna call"},{"startTime":157.11,"endTime":165.15,"body":"it what it is. I am the biggest podcast nerd that"},{"startTime":157.11,"endTime":165.15,"body":"you will probably ever meet. And I'm not ashamed"},{"startTime":165.15,"endTime":172.95,"body":"of it. Like I said, I'm gonna poke fun at myself a"},{"startTime":165.15,"endTime":172.95,"body":"little bit in today's episode, because I am over"},{"startTime":172.95,"endTime":178.92000000000002,"body":"the moon excited about what we're going to talk"},{"startTime":172.95,"endTime":178.92000000000002,"body":"about today. Like I've been slowly mentioning it"},{"startTime":178.92000000000002,"endTime":186.81,"body":"here and there in podcast groups, and within the"},{"startTime":178.92000000000002,"endTime":186.81,"body":"party people, we've talked about it, but we're"},{"startTime":186.81,"endTime":194.4,"body":"gonna go there today. I've been teasing this for a"},{"startTime":186.81,"endTime":194.4,"body":"while, but it's time to go there. So let's get"},{"startTime":194.4,"endTime":203.52,"body":"right to it and talk about dynamic content."},{"startTime":194.4,"endTime":203.52,"body":"Welcome to the profit podcast where we teach"},{"startTime":203.52,"endTime":209.04000000000002,"body":"entrepreneurs how to start launch and market their"},{"startTime":203.52,"endTime":209.04000000000002,"body":"podcast. I'm your host, Krystal Proffitt, and I'm"},{"startTime":209.04000000000002,"endTime":213.24,"body":"so excited that you're here. Thanks for hanging"},{"startTime":209.04000000000002,"endTime":213.24,"body":"out with me today. Because if you've been trying"},{"startTime":213.24,"endTime":218.49,"body":"to figure out the world of podcasting, think of"},{"startTime":213.24,"endTime":218.49,"body":"this show as the time saving shortcut you've been"},{"startTime":218.49,"endTime":221.49,"body":"looking for. So let's get right to it, shall we?"},{"startTime":225.32999999999998,"endTime":232.56,"body":"Okay, I never want to feel like I'm alienating"},{"startTime":225.32999999999998,"endTime":232.56,"body":"anybody in this audience ever with the message"},{"startTime":232.56,"endTime":241.17000000000002,"body":"that we share. But if you do not use buzzsprout,"},{"startTime":232.56,"endTime":241.17000000000002,"body":"as your podcast host, then today might get a"},{"startTime":241.17000000000002,"endTime":247.14,"body":"little awkward, because that's really what we're"},{"startTime":241.17000000000002,"endTime":247.14,"body":"talking about, like, you know that I am a huge fan"},{"startTime":247.35000000000002,"endTime":254.10000000000002,"body":"of buzzsprout. It is like the podcast platform"},{"startTime":247.35000000000002,"endTime":254.10000000000002,"body":"I've used since day one, since I started this"},{"startTime":254.10000000000002,"endTime":261.36,"body":"journey. And what I'm talking about today is very"},{"startTime":254.10000000000002,"endTime":261.36,"body":"specific to the brand new tool that they just"},{"startTime":261.36,"endTime":268.40999999999997,"body":"released at the very end of 2020, they released"},{"startTime":261.36,"endTime":268.40999999999997,"body":"what's called dynamic content. So we're gonna go"},{"startTime":268.40999999999997,"endTime":276.15,"body":"into four ways that you can use the buzzsprout"},{"startTime":268.40999999999997,"endTime":276.15,"body":"dynamic content tool, but hang on, before I lose"},{"startTime":276.15,"endTime":282.18,"body":"any of you that don't use buzzsprout, you can take"},{"startTime":276.15,"endTime":282.18,"body":"the same principles that we're talking about here"},{"startTime":282.18,"endTime":287.58000000000004,"body":"today, and apply it to wherever your podcast is"},{"startTime":282.18,"endTime":287.58000000000004,"body":"hosted, I kind of want to just throw out a"},{"startTime":287.58000000000004,"endTime":294.45000000000005,"body":"disclaimer that it is going to be very heavily"},{"startTime":287.58000000000004,"endTime":294.45000000000005,"body":"focused on how this is set up on the back end of a"},{"startTime":294.45000000000005,"endTime":301.14,"body":"buzzsprout account for podcast. But you absolutely"},{"startTime":294.45000000000005,"endTime":301.14,"body":"can take the same principles and apply them"},{"startTime":301.38,"endTime":307.35,"body":"wherever your podcast is hosted. But just know I'm"},{"startTime":301.38,"endTime":307.35,"body":"a huge fan, if you want to go try out buzzsprout"},{"startTime":307.35,"endTime":316.35,"body":"you can go to KrystalProffitt.com/buzzsprout. And"},{"startTime":307.35,"endTime":316.35,"body":"give them a 90 day free trial to see if they are"},{"startTime":316.35,"endTime":321.6,"body":"going to work for you. But let's just jump into"},{"startTime":316.35,"endTime":321.6,"body":"what we're talking about. Because I am too"},{"startTime":321.6,"endTime":327.84000000000003,"body":"excited. I've had so many questions about this."},{"startTime":321.6,"endTime":327.84000000000003,"body":"And I like perk up you should see me, I have my"},{"startTime":327.84000000000003,"endTime":331.65,"body":"phone, I'm scrolling through, I get a"},{"startTime":327.84000000000003,"endTime":331.65,"body":"notification."},{"startTime":331.83000000000004,"endTime":338.1,"body":"Someone has asked me about dynamic content. And"},{"startTime":331.83000000000004,"endTime":338.1,"body":"I'm like, Oh, I can't wait. I can't wait. Like I"},{"startTime":338.1,"endTime":345.45000000000005,"body":"get so giddy. I get so fired up because I have all"},{"startTime":338.1,"endTime":345.45000000000005,"body":"of the ideas. Because if you don't already know"},{"startTime":345.45000000000005,"endTime":352.89,"body":"this, I am a buzzsprout creator. What does that"},{"startTime":345.45000000000005,"endTime":352.89,"body":"mean? It simply means that buzzsprout some of the"},{"startTime":352.89,"endTime":360.72,"body":"people over there, I have partnered with them to"},{"startTime":352.89,"endTime":360.72,"body":"kind of work on some of the backend, statistics"},{"startTime":360.72,"endTime":366.39,"body":"and tools and the different things that they're"},{"startTime":360.72,"endTime":366.39,"body":"trying for all buzzsprout users and I get access"},{"startTime":366.39,"endTime":372.36,"body":"to it sometimes before you do as another"},{"startTime":366.39,"endTime":372.36,"body":"buzzsprout user, but don't worry, because they"},{"startTime":372.36,"endTime":377.55,"body":"eventually roll it out. We're kind of like the"},{"startTime":372.36,"endTime":377.55,"body":"beta testers, they're like, let's make sure all of"},{"startTime":377.55,"endTime":383.58000000000004,"body":"this works the way that we want it to. But I can"},{"startTime":377.55,"endTime":383.58000000000004,"body":"tell you, in knowing the people over buzzsprout,"},{"startTime":383.78999999999996,"endTime":391.65,"body":"they have worked everything very thoroughly before"},{"startTime":383.78999999999996,"endTime":391.65,"body":"it ever gets to us in the creator program. So it's"},{"startTime":391.65,"endTime":396.72,"body":"not like we're the first ones to see things. But"},{"startTime":391.65,"endTime":396.72,"body":"we are usually some of the last people to see"},{"startTime":396.72,"endTime":405.0,"body":"something before it goes live to all users. So"},{"startTime":396.72,"endTime":405.0,"body":"I've actually had the dynamic content applied to"},{"startTime":405.0,"endTime":410.85,"body":"the profit podcast for a while if you've been"},{"startTime":405.0,"endTime":410.85,"body":"listening to the show, and you hear an ad at the"},{"startTime":410.85,"endTime":417.42,"body":"very beginning of the episode. That is what you"},{"startTime":410.85,"endTime":417.42,"body":"were listening to previously, I had to do that all"},{"startTime":417.42,"endTime":424.14,"body":"myself. I had to add an ad at the very beginning"},{"startTime":417.42,"endTime":424.14,"body":"of the show and it was I'm trying to think when I"},{"startTime":424.14,"endTime":431.52,"body":"started this. I know for sure I started doing"},{"startTime":424.14,"endTime":431.52,"body":"this. Whenever I started promoting my book, start"},{"startTime":431.52,"endTime":439.02,"body":"a binge worthy podcast. I would put in an Add that"},{"startTime":431.52,"endTime":439.02,"body":"I did myself. And I would put it into a podcast"},{"startTime":439.02,"endTime":446.49,"body":"episode and then all of the other podcast would be"},{"startTime":439.02,"endTime":446.49,"body":"there. But with the dynamic content tool, what"},{"startTime":446.49,"endTime":453.54,"body":"this is, it allows you to switch it up. So I'm"},{"startTime":446.49,"endTime":453.54,"body":"going to go into a very lengthy explanation of"},{"startTime":453.54,"endTime":458.85,"body":"what this is and how this works. But I'm just"},{"startTime":453.54,"endTime":458.85,"body":"trying to explain to you what I did before we had"},{"startTime":458.85,"endTime":466.62,"body":"this and why I'm so excited that we have it now."},{"startTime":458.85,"endTime":466.62,"body":"Okay, so before I get too ahead of myself, I want"},{"startTime":466.62,"endTime":472.71,"body":"to tell all of you buzzsprout users where to find"},{"startTime":466.62,"endTime":472.71,"body":"this. So if you're in your buzzsprout account, you"},{"startTime":472.71,"endTime":479.13,"body":"go to the main episodes tab, right, this is where"},{"startTime":472.71,"endTime":479.13,"body":"you upload your new podcast. It's where you make"},{"startTime":479.13,"endTime":485.1,"body":"changes, you add the title, the description, like"},{"startTime":479.13,"endTime":485.1,"body":"all those things. When you're in the episodes tab,"},{"startTime":485.34000000000003,"endTime":493.68,"body":"you will see a feature called dynamic content. And"},{"startTime":485.34000000000003,"endTime":493.68,"body":"when you click on that, this is where your mind"},{"startTime":493.68,"endTime":500.76,"body":"will be blown. Like I'm not even joking, this is"},{"startTime":493.68,"endTime":500.76,"body":"so simple to use. And it really just needs a quick"},{"startTime":500.76,"endTime":507.24,"body":"explanation of how to make it all work and you're"},{"startTime":500.76,"endTime":507.24,"body":"ready to rock and roll. So I'm actually looking at"},{"startTime":507.27,"endTime":513.48,"body":"my the profit podcast, I'm in my best bot account"},{"startTime":507.27,"endTime":513.48,"body":"right now. And so I'm in the episodes tab, it says"},{"startTime":513.48,"endTime":519.54,"body":"dynamic content, and then underneath, it tells you"},{"startTime":513.48,"endTime":519.54,"body":"how it works. And I'm just going to read this"},{"startTime":519.54,"endTime":527.52,"body":"verbatim it says it adds audio files to be"},{"startTime":519.54,"endTime":527.52,"body":"inserted around your main episode content. dynamic"},{"startTime":527.52,"endTime":534.69,"body":"content will be applied to all new episodes,"},{"startTime":527.52,"endTime":534.69,"body":"episode uploads, and can be optionally applied to"},{"startTime":534.69,"endTime":544.29,"body":"your entire episode history. This is where the"},{"startTime":534.69,"endTime":544.29,"body":"frickin magic happens, y'all. Okay, so, you were"},{"startTime":544.29,"endTime":551.04,"body":"listening in real time to Episode 220 of this"},{"startTime":544.29,"endTime":551.04,"body":"podcast? Yes, that's right."},{"startTime":551.25,"endTime":558.54,"body":"KrystalProffitt.com/Episode 220. That is how many"},{"startTime":551.25,"endTime":558.54,"body":"episodes of this podcast we have done. And if I"},{"startTime":558.54,"endTime":567.1800000000001,"body":"wanted to add an add, let's say, I have my brand"},{"startTime":558.54,"endTime":567.1800000000001,"body":"new potty podcast toolkit that is live as of me"},{"startTime":567.1800000000001,"endTime":574.6800000000001,"body":"recording this. And we just released it like it is"},{"startTime":567.1800000000001,"endTime":574.6800000000001,"body":"brand new. We just like sent an email to our list"},{"startTime":574.6800000000001,"endTime":580.0799999999999,"body":"last week, we kind of tested it make sure there"},{"startTime":574.6800000000001,"endTime":580.0799999999999,"body":"was no money bugs, but now we are promoting it"},{"startTime":580.11,"endTime":588.12,"body":"hard and heavy. And if I wanted to tell people who"},{"startTime":580.11,"endTime":588.12,"body":"are listening to Episode 48 of this podcast,"},{"startTime":588.39,"endTime":592.98,"body":"there's no way I could go back and check. I'm"},{"startTime":588.39,"endTime":592.98,"body":"gonna go back. Are you kidding me? We're on"},{"startTime":592.98,"endTime":601.11,"body":"episode 220. I'm not gonna go from Episode 219"},{"startTime":592.98,"endTime":601.11,"body":"down to Episode 48. To tell oh my gosh, like my"},{"startTime":601.11,"endTime":607.4100000000001,"body":"head hurts just even thinking about how much work"},{"startTime":601.11,"endTime":607.4100000000001,"body":"that would be to go back and add an ad spot to"},{"startTime":607.4100000000001,"endTime":616.11,"body":"promote this one toolkit to all those episodes."},{"startTime":607.4100000000001,"endTime":616.11,"body":"But that is what this tool does. Yes, you can"},{"startTime":616.14,"endTime":624.0,"body":"upload an audio file before your main podcast"},{"startTime":616.14,"endTime":624.0,"body":"content, it can be up to five minutes. And you can"},{"startTime":624.03,"endTime":630.06,"body":"also do one at the end. I actually tested this"},{"startTime":624.03,"endTime":630.06,"body":"earlier today, because I wasn't 100% sure if you"},{"startTime":630.06,"endTime":635.8199999999999,"body":"could do both. But you can. You can upload"},{"startTime":630.06,"endTime":635.8199999999999,"body":"something at the very beginning. And something at"},{"startTime":635.8199999999999,"endTime":642.36,"body":"the end for your podcast. Oh my gosh, y'all. I"},{"startTime":635.8199999999999,"endTime":642.36,"body":"just I'm like totally geeking out right now. And"},{"startTime":642.36,"endTime":647.64,"body":"I'm so excited. And I want to start talking about"},{"startTime":642.36,"endTime":647.64,"body":"the pre roll and the post roll. But I decided no,"},{"startTime":647.67,"endTime":653.07,"body":"we're not going to get into that today, because"},{"startTime":647.67,"endTime":653.07,"body":"that is going to be our next podcast episode. So"},{"startTime":653.07,"endTime":659.94,"body":"stay tuned for Episode 221, where I'm going to"},{"startTime":653.07,"endTime":659.94,"body":"dive into the difference between pre roll mid roll"},{"startTime":659.94,"endTime":666.69,"body":"and post roll and which one is going to be best"},{"startTime":659.94,"endTime":666.69,"body":"for your podcast. But now let's dive into the four"},{"startTime":666.69,"endTime":672.42,"body":"ways that you can use the buzzsprout dynamic"},{"startTime":666.69,"endTime":672.42,"body":"content tool. And I wanted to say one last thing"},{"startTime":672.45,"endTime":680.73,"body":"it is for all users on any paid accounts. Okay,"},{"startTime":672.45,"endTime":680.73,"body":"it's not an additional upgrade feature. You've"},{"startTime":680.73,"endTime":685.5600000000001,"body":"probably heard me talk about magic mastering"},{"startTime":680.73,"endTime":685.5600000000001,"body":"before. Magic mastering is something that you have"},{"startTime":685.5600000000001,"endTime":693.51,"body":"to pay an additional fee every month, the dynamic"},{"startTime":685.5600000000001,"endTime":693.51,"body":"content is not okay, this is so awesome. Because"},{"startTime":693.78,"endTime":699.78,"body":"buzzsprout had made has made this available to all"},{"startTime":693.78,"endTime":699.78,"body":"users. Okay. There are other platforms out there"},{"startTime":699.78,"endTime":705.72,"body":"that charge hundreds of dollars every month to"},{"startTime":699.78,"endTime":705.72,"body":"podcasters to have this feature and it is"},{"startTime":705.72,"endTime":712.26,"body":"available to all podcast users for buzzsprout Oh"},{"startTime":705.72,"endTime":712.26,"body":"my I just I get so excited because this kind of"},{"startTime":712.26,"endTime":717.72,"body":"combines all of my things, right? I am. I like"},{"startTime":712.26,"endTime":717.72,"body":"things to be affordable. I was gonna say I'm"},{"startTime":717.72,"endTime":722.13,"body":"cheap. Y'all know, I'm cheap. I say it all the"},{"startTime":717.72,"endTime":722.13,"body":"time. Okay, I'll just call it out. I'm cheap. And"},{"startTime":722.16,"endTime":729.45,"body":"I love podcasting in this. Like the fact that"},{"startTime":722.16,"endTime":729.45,"body":"they're passing along this incredible feature to"},{"startTime":729.45,"endTime":736.86,"body":"buzzsprout users at no additional cost is fan"},{"startTime":729.45,"endTime":736.86,"body":"tastic But now let's dive into the four ways to"},{"startTime":736.86,"endTime":738.51,"body":"actually use this tool."},{"startTime":738.72,"endTime":745.02,"body":"So number one, and this is one of my favorites."},{"startTime":738.72,"endTime":745.02,"body":"Well, I can't really play favorites here, because"},{"startTime":745.02,"endTime":750.45,"body":"they're all my favorite. But this is the one that"},{"startTime":745.02,"endTime":750.45,"body":"I believe so many people in this audience will"},{"startTime":750.45,"endTime":758.55,"body":"really be inspired, feel creative to explore with"},{"startTime":750.45,"endTime":758.55,"body":"this option. But it's really for time sensitive"},{"startTime":758.73,"endTime":766.08,"body":"promotions. Now, I know a lot of y'all have your"},{"startTime":758.73,"endTime":766.08,"body":"own products, your programs, memberships, you have"},{"startTime":766.08,"endTime":773.52,"body":"books and live events, any of those things can be"},{"startTime":766.08,"endTime":773.52,"body":"used. Or you can promote those things using the"},{"startTime":773.52,"endTime":780.75,"body":"dynamic content tool. Now, I want to give you a"},{"startTime":773.52,"endTime":780.75,"body":"few examples. So let's go back to October 2020."},{"startTime":781.2,"endTime":787.98,"body":"That was when I launched my book started binge"},{"startTime":781.2,"endTime":787.98,"body":"worthy podcast. And like I already said, if you go"},{"startTime":787.98,"endTime":794.76,"body":"back to episodes that launched around that time,"},{"startTime":787.98,"endTime":794.76,"body":"you can listen to the ads that I inserted into my"},{"startTime":794.76,"endTime":802.83,"body":"episodes, I was reading verbatim, kind of the back"},{"startTime":794.76,"endTime":802.83,"body":"blurb for the book, like oh, you know, if you hate"},{"startTime":802.83,"endTime":810.15,"body":"the sound of your voice, and you know, this book"},{"startTime":802.83,"endTime":810.15,"body":"could be perfect for you. And that was actually a"},{"startTime":810.15,"endTime":817.02,"body":"self sponsored ad that I put into my podcast"},{"startTime":810.15,"endTime":817.02,"body":"episodes. But if I were launching that book today,"},{"startTime":817.23,"endTime":823.2,"body":"now I would be able to apply that to all of my"},{"startTime":817.23,"endTime":823.2,"body":"podcast episodes, not just the ones that I"},{"startTime":823.2,"endTime":829.32,"body":"launched around the time that my book launched. Do"},{"startTime":823.2,"endTime":829.32,"body":"you see what i'm saying like this goes back to"},{"startTime":829.32,"endTime":837.51,"body":"Episode One of this podcast, even the trailer"},{"startTime":829.32,"endTime":837.51,"body":"episode would have this content applied to it. So"},{"startTime":837.6,"endTime":843.21,"body":"if you are about to have a course launch, or your"},{"startTime":837.6,"endTime":843.21,"body":"program, or your membership is coming up, let's"},{"startTime":843.21,"endTime":848.58,"body":"say in the next 30 days, you're going to launch"},{"startTime":843.21,"endTime":848.58,"body":"something, well, now you have the opportunity to"},{"startTime":848.58,"endTime":855.03,"body":"tell people, hey, I have this free resource that's"},{"startTime":848.58,"endTime":855.03,"body":"centered around and you would tell them your"},{"startTime":855.03,"endTime":860.97,"body":"podcast topic or how it could save them time,"},{"startTime":855.03,"endTime":860.97,"body":"money, or however your program would benefit them."},{"startTime":861.18,"endTime":866.46,"body":"And then you can tell them. And I'm really excited"},{"startTime":861.18,"endTime":866.46,"body":"because it's going to be opening on and you can"},{"startTime":866.46,"endTime":872.43,"body":"actually give them the date, because the time"},{"startTime":866.46,"endTime":872.43,"body":"sensitivity doesn't really matter right now,"},{"startTime":872.43,"endTime":878.1,"body":"because you can change this after your program is"},{"startTime":872.43,"endTime":878.1,"body":"done like or when the doors closed, or when it"},{"startTime":878.1,"endTime":885.69,"body":"actually goes live, you could do an updated ad and"},{"startTime":878.1,"endTime":885.69,"body":"say, The doors are officially open, but only from"},{"startTime":885.69,"endTime":891.72,"body":"today until whatever date that the doors closed,"},{"startTime":885.69,"endTime":891.72,"body":"and then you can update it. Oh my gosh, my head is"},{"startTime":891.72,"endTime":897.0600000000001,"body":"exploding, because I just have so many ideas for"},{"startTime":891.72,"endTime":897.0600000000001,"body":"how you can use this for your time sensitive"},{"startTime":897.0600000000001,"endTime":903.45,"body":"promotions. I actually was doing a coaching call"},{"startTime":897.0600000000001,"endTime":903.45,"body":"with Jean. So shout out Jean. She has the art of"},{"startTime":903.45,"endTime":909.54,"body":"homeschooling podcast. And she is a member of the"},{"startTime":903.45,"endTime":909.54,"body":"potty people you've probably heard me mentioned"},{"startTime":909.54,"endTime":916.62,"body":"here on the podcast before we did a big shout out"},{"startTime":909.54,"endTime":916.62,"body":"to her in December. And I'm just excited about all"},{"startTime":916.62,"endTime":925.23,"body":"the things that she's doing. But we actually had a"},{"startTime":916.62,"endTime":925.23,"body":"call yesterday. And it was all about the dynamic"},{"startTime":925.23,"endTime":932.7,"body":"content and how she could use it for her podcast."},{"startTime":925.23,"endTime":932.7,"body":"And we talked about this, we're like, hey, if what"},{"startTime":932.7,"endTime":939.15,"body":"you could do is start promoting about two weeks"},{"startTime":932.7,"endTime":939.15,"body":"before the doors open to your program, start"},{"startTime":939.15,"endTime":943.95,"body":"telling people Hey, this is coming like By the"},{"startTime":939.15,"endTime":943.95,"body":"way, get on the waitlist, like Mark your"},{"startTime":943.95,"endTime":948.93,"body":"calendars, because the doors are opening to our"},{"startTime":943.95,"endTime":948.93,"body":"program soon. And we want to make sure that you"},{"startTime":948.93,"endTime":954.75,"body":"don't miss out on it. So even though Jeanne has"},{"startTime":948.93,"endTime":954.75,"body":"been podcasting for a while, if she were to just"},{"startTime":954.75,"endTime":961.38,"body":"mention that in one episode, someone may not catch"},{"startTime":954.75,"endTime":961.38,"body":"that, or if she has new listeners coming in. They"},{"startTime":961.38,"endTime":967.41,"body":"may not hear that until it's too late. But with"},{"startTime":961.38,"endTime":967.41,"body":"this tool, it would be applied to all of her"},{"startTime":967.41,"endTime":973.14,"body":"podcast content. So cool. So cool. I love it so"},{"startTime":967.41,"endTime":973.14,"body":"much. Okay, so that's one a time sensitive"},{"startTime":973.14,"endTime":979.08,"body":"promotion, that means something that has a"},{"startTime":973.14,"endTime":979.08,"body":"beginning and an end date, or there is some sort"},{"startTime":979.08,"endTime":984.87,"body":"of finality to it like a book launch or a live"},{"startTime":979.08,"endTime":984.87,"body":"event. That's number one."},{"startTime":985.3,"endTime":995.11,"body":"Number two is special announcements and calls to"},{"startTime":985.3,"endTime":995.11,"body":"action. Now I like these more so for the post"},{"startTime":995.14,"endTime":1002.16,"body":"roll, which means they are applied at the end. And"},{"startTime":995.14,"endTime":1002.16,"body":"the reason why I like this is because this may not"},{"startTime":1002.16,"endTime":1007.83,"body":"be something that is like oh, there's not like a"},{"startTime":1002.16,"endTime":1007.83,"body":"huge rush. But it's something that could be there"},{"startTime":1007.83,"endTime":1015.24,"body":"for an evergreen amount of time meaning you could"},{"startTime":1007.83,"endTime":1015.24,"body":"put it on the end kind of like a bumper that would"},{"startTime":1015.27,"endTime":1021.21,"body":"be played after your outro and then it's kind of"},{"startTime":1015.27,"endTime":1021.21,"body":"one of those things like Oh crap, I forgot to say"},{"startTime":1021.21,"endTime":1026.8200000000002,"body":"that in the podcast episode. Does this happen to"},{"startTime":1021.21,"endTime":1026.8200000000002,"body":"you? I know there's many of you out there because"},{"startTime":1026.8200000000002,"endTime":1032.6399999999999,"body":"you're afraid to ask for this subscribe or you're"},{"startTime":1026.8200000000002,"endTime":1032.6399999999999,"body":"afraid to say hey, by the way, have you followed"},{"startTime":1032.6399999999999,"endTime":1038.6399999999999,"body":"me on social media and Have you checked out this,"},{"startTime":1032.6399999999999,"endTime":1038.6399999999999,"body":"you're like, here's another call to action that I"},{"startTime":1038.6399999999999,"endTime":1046.29,"body":"want to add, you can add those on to the end. And"},{"startTime":1038.6399999999999,"endTime":1046.29,"body":"I have been mentioning this one podcast over and"},{"startTime":1046.29,"endTime":1052.23,"body":"over again, because it's such great content. So if"},{"startTime":1046.29,"endTime":1052.23,"body":"you're an online business owner, or even a brick"},{"startTime":1052.23,"endTime":1058.71,"body":"and mortar business owner, I highly recommend the"},{"startTime":1052.23,"endTime":1058.71,"body":"foot traffic podcast by Stacey tishell. I think"},{"startTime":1058.71,"endTime":1065.7,"body":"that she does this. So well. She has dynamic"},{"startTime":1058.71,"endTime":1065.7,"body":"content. I'm not sure that her hosting platform, I"},{"startTime":1065.7,"endTime":1071.67,"body":"don't know what she uses. But I do know, I've been"},{"startTime":1065.7,"endTime":1071.67,"body":"listening to her show enough. And I'm geeky enough"},{"startTime":1071.7,"endTime":1077.9099999999999,"body":"about podcasting, to know that she uses dynamic"},{"startTime":1071.7,"endTime":1077.9099999999999,"body":"content at the beginning and at the end of her"},{"startTime":1077.9099999999999,"endTime":1084.3,"body":"shows. And what she'll do Is she will promote,"},{"startTime":1077.9099999999999,"endTime":1084.3,"body":"again, going back to the time sensitive stuff, she"},{"startTime":1084.3,"endTime":1090.78,"body":"does these boot camps every 30 days, or every so"},{"startTime":1084.3,"endTime":1090.78,"body":"many weeks. And she'll say By the way, don't"},{"startTime":1090.78,"endTime":1097.53,"body":"forget on and she'll give you a date. on this"},{"startTime":1090.78,"endTime":1097.53,"body":"date, we're starting the next version of our boot"},{"startTime":1097.53,"endTime":1104.28,"body":"camp. So make sure you go here and you sign up and"},{"startTime":1097.53,"endTime":1104.28,"body":"all the things so. But what's cool is that's"},{"startTime":1104.28,"endTime":1110.8200000000002,"body":"applied to every episode. So if I'm a brand new"},{"startTime":1104.28,"endTime":1110.8200000000002,"body":"listener to her podcast, and I'm starting out on"},{"startTime":1110.8200000000002,"endTime":1119.76,"body":"episode 200, but her brand new live episode is"},{"startTime":1110.8200000000002,"endTime":1119.76,"body":"400. You still hear the same ad, you still hear"},{"startTime":1119.76,"endTime":1125.04,"body":"the same thing? And maybe you're saying, but yeah,"},{"startTime":1119.76,"endTime":1125.04,"body":"isn't my audience gonna get sick of it, though?"},{"startTime":1125.0700000000002,"endTime":1131.1599999999999,"body":"Fast forward? That's the bottom line. I get people"},{"startTime":1125.0700000000002,"endTime":1131.1599999999999,"body":"ask me this all the time? Won't people get sick of"},{"startTime":1131.1599999999999,"endTime":1138.45,"body":"hearing my ads? And I have to ask you, as a"},{"startTime":1131.1599999999999,"endTime":1138.45,"body":"podcast listener, do you get mad? or Are you"},{"startTime":1138.45,"endTime":1145.38,"body":"frustrated with other big name podcasts that have"},{"startTime":1138.45,"endTime":1145.38,"body":"ads? I'm not. You'll know if you've listened to"},{"startTime":1145.38,"endTime":1151.26,"body":"this podcast. You know, I listened to the office"},{"startTime":1145.38,"endTime":1151.26,"body":"ladies. I listened to DAX, shepherds, podcasts"},{"startTime":1151.29,"endTime":1157.8,"body":"armchair expert. These are some of my favorite"},{"startTime":1151.29,"endTime":1157.8,"body":"podcasts in if they have ads on there. I fast"},{"startTime":1157.8,"endTime":1162.81,"body":"forward through them if they're not relevant to me"},{"startTime":1157.8,"endTime":1162.81,"body":"if I don't care about them. And I like by phone is"},{"startTime":1162.81,"endTime":1168.6,"body":"within arm's reach. Because it's not always. But"},{"startTime":1162.81,"endTime":1168.6,"body":"if it's within arm's reach, I will fast forward"},{"startTime":1168.63,"endTime":1174.63,"body":"because I'm like, I it's but it's okay. Because I"},{"startTime":1168.63,"endTime":1174.63,"body":"still want the content. I'm there for the content"},{"startTime":1174.6599999999999,"endTime":1180.12,"body":"ads, you know, give or take. I'm not always crazy"},{"startTime":1174.6599999999999,"endTime":1180.12,"body":"about them. But I'll fast forward through them."},{"startTime":1180.15,"endTime":1187.5300000000002,"body":"They're not a deal breaker. I think a lot of new"},{"startTime":1180.15,"endTime":1187.5300000000002,"body":"podcasters are scared, like I really do. And maybe"},{"startTime":1187.5300000000002,"endTime":1194.6999999999998,"body":"we'll we need to have another mindset, kind of"},{"startTime":1187.5300000000002,"endTime":1194.6999999999998,"body":"podcast episode that talks about imposter"},{"startTime":1194.6999999999998,"endTime":1201.81,"body":"syndrome. And just being afraid of the ask,"},{"startTime":1194.6999999999998,"endTime":1201.81,"body":"because I know you're scared, you're scared to"},{"startTime":1201.81,"endTime":1206.67,"body":"even ask people to subscribe to your show. How do"},{"startTime":1201.81,"endTime":1206.67,"body":"I know this because I felt the same way. It felt"},{"startTime":1206.6999999999998,"endTime":1214.62,"body":"awkward, it felt kind of needy. And I'm over that"},{"startTime":1206.6999999999998,"endTime":1214.62,"body":"100% over that I'm gonna have more ads I'm telling"},{"startTime":1214.62,"endTime":1219.8400000000001,"body":"you right now. So go ahead and unsubscribe if"},{"startTime":1214.62,"endTime":1219.8400000000001,"body":"you're not about the ads, but I'm going to have"},{"startTime":1219.8400000000001,"endTime":1227.4899999999998,"body":"more ads on this podcast than I ever have in the"},{"startTime":1219.8400000000001,"endTime":1227.4899999999998,"body":"past. And it's simply because I am trying to offer"},{"startTime":1227.52,"endTime":1234.0300000000002,"body":"solutions to my audience. I'm trying to offer"},{"startTime":1227.52,"endTime":1234.0300000000002,"body":"value and products and services. And I'm also"},{"startTime":1234.0300000000002,"endTime":1240.9299999999998,"body":"trying to show you different strategies that you"},{"startTime":1234.0300000000002,"endTime":1240.9299999999998,"body":"can use. So this is kind of like a playground area"},{"startTime":1240.9299999999998,"endTime":1248.04,"body":"for me to go forward and try things out. Let you"},{"startTime":1240.9299999999998,"endTime":1248.04,"body":"know what's really working for my show, what's not"},{"startTime":1248.0700000000002,"endTime":1254.2800000000002,"body":"in the things that I want to pass along to you to"},{"startTime":1248.0700000000002,"endTime":1254.2800000000002,"body":"try out for your podcast. So okay, I felt like I"},{"startTime":1254.2800000000002,"endTime":1257.5500000000002,"body":"got up on got up on a tangent, we're stepping back"},{"startTime":1254.2800000000002,"endTime":1257.5500000000002,"body":"down."},{"startTime":1257.58,"endTime":1265.65,"body":"But the third way that you can use the dynamic"},{"startTime":1257.58,"endTime":1265.65,"body":"content tool is to engage with your audience. Now,"},{"startTime":1266.3400000000001,"endTime":1272.19,"body":"some of the social media options that you have now"},{"startTime":1266.3400000000001,"endTime":1272.19,"body":"I'm going to pretend that you've been podcasting"},{"startTime":1272.19,"endTime":1278.2199999999998,"body":"for let's say, six months to a year, okay, and"},{"startTime":1272.19,"endTime":1278.2199999999998,"body":"this content tool wasn't available six months to a"},{"startTime":1278.2199999999998,"endTime":1285.6,"body":"year ago. And now you have some social media"},{"startTime":1278.2199999999998,"endTime":1285.6,"body":"platforms that you may not have had when you first"},{"startTime":1285.6,"endTime":1291.33,"body":"launched your podcast. And the best example I can"},{"startTime":1285.6,"endTime":1291.33,"body":"think of this is clubhouse. I know not everybody's"},{"startTime":1291.33,"endTime":1297.3600000000001,"body":"on clubhouse, it kind of feels like this big FOMO"},{"startTime":1291.33,"endTime":1297.3600000000001,"body":"of you know why don't have an iPhone or I don't"},{"startTime":1297.3600000000001,"endTime":1302.7600000000002,"body":"have an invitation. Like there's not a ton of"},{"startTime":1297.3600000000001,"endTime":1302.7600000000002,"body":"people. Like I can't just blanketly say Oh,"},{"startTime":1302.7600000000002,"endTime":1310.71,"body":"everyone is on clubhouse. But if I wanted to put"},{"startTime":1302.7600000000002,"endTime":1310.71,"body":"an ad at the end of an episode that says hey, if"},{"startTime":1310.71,"endTime":1317.5500000000002,"body":"you're on clubhouse, come find me. I'm at Krystal"},{"startTime":1310.71,"endTime":1317.5500000000002,"body":"Proffitt, then that would be applied to all"},{"startTime":1317.5500000000002,"endTime":1325.1399999999999,"body":"previous episodes, whereas clubhouse didn't even"},{"startTime":1317.5500000000002,"endTime":1325.1399999999999,"body":"exist. It wasn't even around 12 months ago. So how"},{"startTime":1325.1399999999999,"endTime":1330.42,"body":"in the world would have I have said that in"},{"startTime":1325.1399999999999,"endTime":1330.42,"body":"Episode 100 because I wouldn't have even known"},{"startTime":1330.42,"endTime":1336.6599999999999,"body":"about it. I didn't even know it was a thing. But"},{"startTime":1330.42,"endTime":1336.6599999999999,"body":"you can use that Post roll or the pre roll if you"},{"startTime":1336.6599999999999,"endTime":1341.79,"body":"wanted to, to engage with your audience on"},{"startTime":1336.6599999999999,"endTime":1341.79,"body":"platforms that you didn't have. Another example"},{"startTime":1341.79,"endTime":1347.67,"body":"is, I know a lot of podcasters will get started,"},{"startTime":1341.79,"endTime":1347.67,"body":"and then start a Facebook group, right, maybe you"},{"startTime":1347.67,"endTime":1352.35,"body":"don't start off with one because you're like, I"},{"startTime":1347.67,"endTime":1352.35,"body":"just want to figure out my podcast and maybe just"},{"startTime":1352.35,"endTime":1356.7600000000002,"body":"like post on social media every once in a while."},{"startTime":1352.35,"endTime":1356.7600000000002,"body":"But then you get going, and you're like, I really"},{"startTime":1356.7600000000002,"endTime":1361.77,"body":"need a community for my people to hang out or to"},{"startTime":1356.7600000000002,"endTime":1361.77,"body":"just get to understand them a little bit better"},{"startTime":1361.8600000000001,"endTime":1367.98,"body":"find out what they really want to hear from me. So"},{"startTime":1361.8600000000001,"endTime":1367.98,"body":"then you start a podcast or a Facebook group for"},{"startTime":1367.98,"endTime":1373.77,"body":"your podcast that you didn't have in Episode One,"},{"startTime":1367.98,"endTime":1373.77,"body":"maybe you don't start it till Episode 50. Well,"},{"startTime":1373.77,"endTime":1380.13,"body":"now, you can go into the post roll and say and by"},{"startTime":1373.77,"endTime":1380.13,"body":"the way, did you know we have a Facebook group for"},{"startTime":1380.13,"endTime":1385.8600000000001,"body":"this podcast, it's called whatever it's called."},{"startTime":1380.13,"endTime":1385.8600000000001,"body":"This is where you can find it, you can go to the"},{"startTime":1385.8600000000001,"endTime":1392.9699999999998,"body":"search bar, or you can simply go to and then give"},{"startTime":1385.8600000000001,"endTime":1392.9699999999998,"body":"them a URL. This is so important, because I want"},{"startTime":1392.9699999999998,"endTime":1398.88,"body":"you to engage with your audience. And if you don't"},{"startTime":1392.9699999999998,"endTime":1398.88,"body":"feel comfortable in a regular episode, saying go"},{"startTime":1398.88,"endTime":1404.2199999999998,"body":"follow me on Instagram, or check me out on"},{"startTime":1398.88,"endTime":1404.2199999999998,"body":"LinkedIn or go see what I'm doing on YouTube. This"},{"startTime":1404.2199999999998,"endTime":1409.3200000000002,"body":"is another great opportunity to add that at the"},{"startTime":1404.2199999999998,"endTime":1409.3200000000002,"body":"end of your episode, you could even list all of"},{"startTime":1409.3200000000002,"endTime":1415.1999999999998,"body":"your social media handles in the post roll. You"},{"startTime":1409.3200000000002,"endTime":1415.1999999999998,"body":"could say By the way, did you know we have an"},{"startTime":1415.23,"endTime":1421.0500000000002,"body":"Instagram account at and give them your handle and"},{"startTime":1415.23,"endTime":1421.0500000000002,"body":"we have a Facebook group and you could give them"},{"startTime":1421.0500000000002,"endTime":1427.1399999999999,"body":"all the things that you wouldn't normally want to"},{"startTime":1421.0500000000002,"endTime":1427.1399999999999,"body":"say, in the middle of an episode? Do you see what"},{"startTime":1427.1399999999999,"endTime":1432.2399999999998,"body":"I'm saying? Like there are so many options,"},{"startTime":1427.1399999999999,"endTime":1432.2399999999998,"body":"there's no right or wrong way to do this, other"},{"startTime":1432.2399999999998,"endTime":1437.46,"body":"than what you try and realize, Oh, that's not for"},{"startTime":1432.2399999999998,"endTime":1437.46,"body":"me, I didn't like that, or my audience told me"},{"startTime":1437.4899999999998,"endTime":1442.29,"body":"Krystal, that was terrible. Don't ever do that."},{"startTime":1437.4899999999998,"endTime":1442.29,"body":"Again, that's really the only way you're gonna"},{"startTime":1442.29,"endTime":1448.62,"body":"learn. But you got to be willing to experiment and"},{"startTime":1442.29,"endTime":1448.62,"body":"engage with your audience with these different"},{"startTime":1448.62,"endTime":1453.15,"body":"tools that you have at your disposal. So that's"},{"startTime":1448.62,"endTime":1453.15,"body":"number three, engaging with your audience."},{"startTime":1453.3600000000001,"endTime":1461.52,"body":"Number four, and one of my favorite ways to use"},{"startTime":1453.3600000000001,"endTime":1461.52,"body":"your podcast anyway, is to build your email list."},{"startTime":1461.85,"endTime":1466.8899999999999,"body":"I love to talk about building your email list. We"},{"startTime":1461.85,"endTime":1466.8899999999999,"body":"actually haven't talked about it in a while. But"},{"startTime":1466.92,"endTime":1475.4099999999999,"body":"I'm glad that it has resurfaced in this episode."},{"startTime":1466.92,"endTime":1475.4099999999999,"body":"Because the dynamic content tool can do so much"},{"startTime":1475.4099999999999,"endTime":1481.17,"body":"for your email list, it gives you the opportunity"},{"startTime":1475.4099999999999,"endTime":1481.17,"body":"right out of the gate to tell people about your"},{"startTime":1481.17,"endTime":1487.1100000000001,"body":"lead magnet, tell them about your free training,"},{"startTime":1481.17,"endTime":1487.1100000000001,"body":"your free resource, your video series, whatever it"},{"startTime":1487.1100000000001,"endTime":1494.4299999999998,"body":"is that you have for them, and it applies it"},{"startTime":1487.1100000000001,"endTime":1494.4299999999998,"body":"again, to your entire episode history going back"},{"startTime":1494.4299999999998,"endTime":1500.0700000000002,"body":"to the very beginning. So maybe you told yourself,"},{"startTime":1494.4299999999998,"endTime":1500.0700000000002,"body":"okay, I'm going to figure out my podcast, then I'm"},{"startTime":1500.0700000000002,"endTime":1504.9299999999998,"body":"going to concentrate on list building and how I"},{"startTime":1500.0700000000002,"endTime":1504.9299999999998,"body":"can use the two together. Well, here's your"},{"startTime":1504.9299999999998,"endTime":1510.96,"body":"opportunity. Maybe you tell yourself, I'm just"},{"startTime":1504.9299999999998,"endTime":1510.96,"body":"going to concentrate on the podcast for the first"},{"startTime":1510.96,"endTime":1516.6599999999999,"body":"quarter of the year. And then I'm going to work on"},{"startTime":1510.96,"endTime":1516.6599999999999,"body":"list building. That's awesome. I am all about"},{"startTime":1516.6599999999999,"endTime":1521.79,"body":"focusing and making sure you're strategic with"},{"startTime":1516.6599999999999,"endTime":1521.79,"body":"your show. But now you have the opportunity to"},{"startTime":1521.79,"endTime":1529.8899999999999,"body":"apply this lead magnet strategy or list building"},{"startTime":1521.79,"endTime":1529.8899999999999,"body":"strategy to all of your content at one time. I"},{"startTime":1529.8899999999999,"endTime":1535.65,"body":"think that that's what gets me most excited"},{"startTime":1529.8899999999999,"endTime":1535.65,"body":"because I actually have a new masterclass coming"},{"startTime":1535.65,"endTime":1541.8000000000002,"body":"up at the end of January. I'm recording this kind"},{"startTime":1535.65,"endTime":1541.8000000000002,"body":"of mid January 2021. And I have a brand new"},{"startTime":1541.8000000000002,"endTime":1548.5500000000002,"body":"masterclass. That's all about the four insider"},{"startTime":1541.8000000000002,"endTime":1548.5500000000002,"body":"secrets every podcaster needs to know. And you can"},{"startTime":1548.5500000000002,"endTime":1553.62,"body":"bet your bottom dollar that whenever it's ready,"},{"startTime":1548.5500000000002,"endTime":1553.62,"body":"and I want to start telling people about it, I'm"},{"startTime":1553.62,"endTime":1561.33,"body":"going to have an ad at the beginning, maybe even"},{"startTime":1553.62,"endTime":1561.33,"body":"at the end to all about this masterclass because I"},{"startTime":1561.33,"endTime":1568.35,"body":"want people to know, again, it goes back to adding"},{"startTime":1561.33,"endTime":1568.35,"body":"value and offering your audience something that's"},{"startTime":1568.35,"endTime":1574.0500000000002,"body":"going to help them it's going to save them time,"},{"startTime":1568.35,"endTime":1574.0500000000002,"body":"money, energy, it's going to entertain them"},{"startTime":1574.0500000000002,"endTime":1581.2800000000002,"body":"whatever it may be. But we always lead with value."},{"startTime":1574.0500000000002,"endTime":1581.2800000000002,"body":"So this is a principle actually of my company. If"},{"startTime":1581.2800000000002,"endTime":1586.62,"body":"you didn't know this, my company is called profit"},{"startTime":1581.2800000000002,"endTime":1586.62,"body":"media. And it's one of our guiding principles is"},{"startTime":1586.77,"endTime":1592.65,"body":"we always offer value, right? If if we're at"},{"startTime":1586.77,"endTime":1592.65,"body":"anytime we're doing something and it's not"},{"startTime":1592.65,"endTime":1599.13,"body":"offering value to the audience, then I have to"},{"startTime":1592.65,"endTime":1599.13,"body":"step back and question my intentions behind"},{"startTime":1599.13,"endTime":1604.5,"body":"anything like Wait, why am I doing this? If it's"},{"startTime":1599.13,"endTime":1604.5,"body":"not offering value? Why am I guessing on someone's"},{"startTime":1604.5,"endTime":1610.44,"body":"podcast? If it's not offering value? Why am I"},{"startTime":1604.5,"endTime":1610.44,"body":"creating this episode, or this video or this post"},{"startTime":1610.5300000000002,"endTime":1616.77,"body":"if it's not offering value? That is what I always"},{"startTime":1610.5300000000002,"endTime":1616.77,"body":"lead with and it's what I believe you should to as"},{"startTime":1616.77,"endTime":1622.98,"body":"a podcast host and a content creator is always"},{"startTime":1616.77,"endTime":1622.98,"body":"leading with value because people come back for"},{"startTime":1622.98,"endTime":1631.1100000000001,"body":"value. I don't just come back for to hear you talk"},{"startTime":1622.98,"endTime":1631.1100000000001,"body":"if you're not offering me something of value and I"},{"startTime":1631.1100000000001,"endTime":1637.4699999999998,"body":"know you don't come back to this show every single"},{"startTime":1631.1100000000001,"endTime":1637.4699999999998,"body":"week. If I was just talking and offering you"},{"startTime":1637.8000000000002,"endTime":1645.63,"body":"actionable tips and resources and other things to"},{"startTime":1637.8000000000002,"endTime":1645.63,"body":"go check out, I know that I understand this, I"},{"startTime":1645.63,"endTime":1652.17,"body":"have been doing this for so long that I truly"},{"startTime":1645.63,"endTime":1652.17,"body":"understand that value is the key to really"},{"startTime":1652.1999999999998,"endTime":1657.69,"body":"unlocking your potential with your podcast. So I'm"},{"startTime":1652.1999999999998,"endTime":1657.69,"body":"going to get off on a tangent, again, we went a"},{"startTime":1657.69,"endTime":1664.5900000000001,"body":"little side tangent there, but building your email"},{"startTime":1657.69,"endTime":1664.5900000000001,"body":"list is a fantastic way to use the dynamic content"},{"startTime":1664.5900000000001,"endTime":1668.67,"body":"tool."},{"startTime":1665.0900000000001,"endTime":1671.094,"body":"So I'm gonna run through these again real fast,"},{"startTime":1665.0900000000001,"endTime":1671.094,"body":"and then I have some guidelines for you. So number"},{"startTime":1671.1550000000002,"endTime":1677.036,"body":"one, time sensitive promotions is a great way to"},{"startTime":1671.1550000000002,"endTime":1677.036,"body":"use this tool. Number two special announcements"},{"startTime":1677.098,"endTime":1682.9789999999998,"body":"and calls to action, like, hey, subscribe to the"},{"startTime":1677.098,"endTime":1682.9789999999998,"body":"show, or join our Facebook group. Number three,"},{"startTime":1683.0410000000002,"endTime":1689.1060000000002,"body":"engaging with your audience. Maybe you have social"},{"startTime":1683.0410000000002,"endTime":1689.1060000000002,"body":"media options around now that you didn't have at"},{"startTime":1689.167,"endTime":1694.681,"body":"the beginning. And it's a great way to start"},{"startTime":1689.167,"endTime":1694.681,"body":"promoting those. Number four is building your"},{"startTime":1694.7420000000002,"endTime":1700.8690000000001,"body":"email list. And I want to see all using this tool."},{"startTime":1694.7420000000002,"endTime":1700.8690000000001,"body":"I want to see you testing it out and strategizing"},{"startTime":1700.9299999999998,"endTime":1706.812,"body":"and trying something and saying, Oh, that was"},{"startTime":1700.9299999999998,"endTime":1706.812,"body":"awful. I never want to do that again. Or, you know"},{"startTime":1706.873,"endTime":1712.571,"body":"what, I found this to be incredibly insightful,"},{"startTime":1706.873,"endTime":1712.571,"body":"and I got so many new leads, or I was able to"},{"startTime":1712.632,"endTime":1718.391,"body":"engage with five of my listeners and start a"},{"startTime":1712.632,"endTime":1718.391,"body":"conversation that I never would have been able to"},{"startTime":1718.4520000000002,"endTime":1721.6999999999998,"body":"do, had I not made the ask or had the call to action."},{"startTime":1721.6999999999998,"endTime":1727.7310000000002,"body":"So speaking of calls to action, this is very"},{"startTime":1721.6999999999998,"endTime":1727.7310000000002,"body":"important. Okay, like, I want to make this very"},{"startTime":1727.7959999999998,"endTime":1733.8270000000002,"body":"clear, from a logistic standpoint of how this"},{"startTime":1727.7959999999998,"endTime":1733.8270000000002,"body":"dynamic content tool actually works. Because I"},{"startTime":1733.893,"endTime":1738.94,"body":"have my show notes for this podcast right the Show"},{"startTime":1733.893,"endTime":1738.94,"body":"Notes for this episode are"},{"startTime":1739.0059999999999,"endTime":1745.3649999999998,"body":"KrystalProffitt.com/Episode 220, you can find all"},{"startTime":1739.0059999999999,"endTime":1745.3649999999998,"body":"the things that we talked about here today. But"},{"startTime":1745.4299999999998,"endTime":1751.7240000000002,"body":"the Show Notes for this episode will not include"},{"startTime":1745.4299999999998,"endTime":1751.7240000000002,"body":"all of the dynamic content. So if in six months"},{"startTime":1751.7890000000002,"endTime":1758.2130000000002,"body":"from now, I decided to start promoting something"},{"startTime":1751.7890000000002,"endTime":1758.2130000000002,"body":"that would not live in my show notes, because I'm"},{"startTime":1758.279,"endTime":1764.703,"body":"not going to go back to my show notes and add all"},{"startTime":1758.279,"endTime":1764.703,"body":"of the promotions that we do throughout the year"},{"startTime":1764.7689999999998,"endTime":1771.062,"body":"to each individual episode. That just sounds like"},{"startTime":1764.7689999999998,"endTime":1771.062,"body":"a job for someone that is going to quit on the"},{"startTime":1771.1280000000002,"endTime":1777.7489999999998,"body":"first day, they realize I'm out I want to do that."},{"startTime":1771.1280000000002,"endTime":1777.7489999999998,"body":"That sounds like way too much work. But the reason"},{"startTime":1777.8139999999999,"endTime":1784.304,"body":"why I mentioned that is because you have to make"},{"startTime":1777.8139999999999,"endTime":1784.304,"body":"your calls to action. Very, very clear. In each of"},{"startTime":1784.37,"endTime":1790.991,"body":"your ads. And I'm calling them ads, they're really"},{"startTime":1784.37,"endTime":1790.991,"body":"just called pre roll and post roll content. I call"},{"startTime":1791.056,"endTime":1797.1529999999998,"body":"them ads, because I feel like that's what they"},{"startTime":1791.056,"endTime":1797.1529999999998,"body":"are. Even if you're not selling anything, it's"},{"startTime":1797.2179999999998,"endTime":1803.5770000000002,"body":"still a call to action ads is just the word that"},{"startTime":1797.2179999999998,"endTime":1803.5770000000002,"body":"I'm using. But you always have to provide a call"},{"startTime":1803.643,"endTime":1810.1329999999998,"body":"to action URL. This part will not be in the first"},{"startTime":1803.643,"endTime":1810.1329999999998,"body":"episode show notes. So you have to make sure that"},{"startTime":1810.1979999999999,"endTime":1816.623,"body":"it is very clear. Now the perfect example I can"},{"startTime":1810.1979999999999,"endTime":1816.623,"body":"think of is the potty podcast toolkit. So whenever"},{"startTime":1816.688,"endTime":1823.3090000000002,"body":"I create an ad, and I announced, hey, we have this"},{"startTime":1816.688,"endTime":1823.3090000000002,"body":"brand new toolkit and you need to go check it out."},{"startTime":1823.375,"endTime":1829.8649999999998,"body":"I can't just say that and stop because you don't"},{"startTime":1823.375,"endTime":1829.8649999999998,"body":"know where to go to check it out. I need to say go"},{"startTime":1829.9299999999998,"endTime":1836.4859999999999,"body":"to toolkit dot Krystalproffitt.com to learn more."},{"startTime":1829.9299999999998,"endTime":1836.4859999999999,"body":"Right? Do you see the difference there? Because if"},{"startTime":1836.551,"endTime":1842.9099999999999,"body":"I just stopped talking about it, and they go to"},{"startTime":1836.551,"endTime":1842.9099999999999,"body":"the show notes for Episode 48, they're gonna say,"},{"startTime":1842.976,"endTime":1849.4,"body":"Well, I don't see it. Where is it? Well, it's not"},{"startTime":1842.976,"endTime":1849.4,"body":"there, because that happened more than two years"},{"startTime":1849.4650000000001,"endTime":1855.6280000000002,"body":"ago, and no one's gonna know, they're gonna be"},{"startTime":1849.4650000000001,"endTime":1855.6280000000002,"body":"like, wait, she said it was gonna be there. And"},{"startTime":1855.6930000000002,"endTime":1861.855,"body":"it's actually not. So you have to make sure that"},{"startTime":1855.6930000000002,"endTime":1861.855,"body":"you have a very clear call to action. And for"},{"startTime":1861.9209999999998,"endTime":1867.69,"body":"those of you that have a Facebook group, I"},{"startTime":1861.9209999999998,"endTime":1867.69,"body":"recommend setting up a short link URL to tell"},{"startTime":1867.755,"endTime":1874.245,"body":"people to join you there. That way they don't get"},{"startTime":1867.755,"endTime":1874.245,"body":"confused. They don't spell the name of your group"},{"startTime":1874.3110000000001,"endTime":1880.473,"body":"wrong and try to find you on Facebook, then they"},{"startTime":1874.3110000000001,"endTime":1880.473,"body":"get frustrated. They're like I can't find it."},{"startTime":1880.538,"endTime":1885.652,"body":"Where is it? So for me, I set up"},{"startTime":1880.538,"endTime":1885.652,"body":"KrystalProffitt.com/podcastcommunity. So when"},{"startTime":1885.717,"endTime":1892.0100000000002,"body":"someone types that in, they are rerouted to my"},{"startTime":1885.717,"endTime":1892.0100000000002,"body":"Facebook group, and they can join right there. So"},{"startTime":1892.076,"endTime":1897.976,"body":"if you're going to have a call to action where"},{"startTime":1892.076,"endTime":1897.976,"body":"someone needs to join a group, you have two"},{"startTime":1898.0410000000002,"endTime":1904.2040000000002,"body":"options you can set up a landing page where"},{"startTime":1898.0410000000002,"endTime":1904.2040000000002,"body":"someone has to put in their email address and then"},{"startTime":1904.2689999999998,"endTime":1910.8899999999999,"body":"they get sent kind of like an invitation only they"},{"startTime":1904.2689999999998,"endTime":1910.8899999999999,"body":"get an invite to your group or to you can set up I"},{"startTime":1910.9560000000001,"endTime":1917.446,"body":"have a WordPress site. So I set up a pretty link"},{"startTime":1910.9560000000001,"endTime":1917.446,"body":"that reroutes KrystalProffitt.com/podcastcommunity"},{"startTime":1917.511,"endTime":1924.0010000000002,"body":"to my Facebook group. I know I hopefully I'm not"},{"startTime":1917.511,"endTime":1924.0010000000002,"body":"like getting way too technical, where you're like,"},{"startTime":1924.067,"endTime":1930.4250000000002,"body":"Oh my God, my head is exploding. But for those of"},{"startTime":1924.067,"endTime":1930.4250000000002,"body":"you who are looking for that option, you get it"},{"startTime":1930.491,"endTime":1936.719,"body":"you understand ask me questions if you if you're"},{"startTime":1930.491,"endTime":1936.719,"body":"still lost and speaking reach out to us in our"},{"startTime":1936.784,"endTime":1942.5529999999999,"body":"Facebook group, we want to start this"},{"startTime":1936.784,"endTime":1942.5529999999999,"body":"conversation, the dialogue of how you can use this"},{"startTime":1942.6190000000001,"endTime":1949.1080000000002,"body":"tool because I think it is a frickin game changer"},{"startTime":1942.6190000000001,"endTime":1949.1080000000002,"body":"for all of us, not just me, not just you. But for"},{"startTime":1949.174,"endTime":1955.3359999999998,"body":"podcasters. In general, to be able to utilize the"},{"startTime":1949.174,"endTime":1955.3359999999998,"body":"pre roll and post roll mid roll is something"},{"startTime":1955.402,"endTime":1961.7600000000002,"body":"different. We're going to talk about that in the"},{"startTime":1955.402,"endTime":1961.7600000000002,"body":"next episode. But it allows you to do the things"},{"startTime":1961.826,"endTime":1968.25,"body":"that the other big I say quote, like in quotes,"},{"startTime":1961.826,"endTime":1968.25,"body":"big podcast are doing, they're already doing these"},{"startTime":1968.3159999999998,"endTime":1974.806,"body":"things. And now you have the tools to do them for"},{"startTime":1968.3159999999998,"endTime":1974.806,"body":"yourself. You don't have to wait until you have a"},{"startTime":1974.871,"endTime":1981.165,"body":"big name brand behind you or 10 sponsors knocking"},{"startTime":1974.871,"endTime":1981.165,"body":"at your door, you can start doing these things"},{"startTime":1981.23,"endTime":1987.589,"body":"now. Now, because whenever those big sponsors do"},{"startTime":1981.23,"endTime":1987.589,"body":"come to you and say, Man, you're doing fantastic"},{"startTime":1987.6550000000002,"endTime":1993.817,"body":"things with your podcast, you can say, Yeah, I am."},{"startTime":1987.6550000000002,"endTime":1993.817,"body":"Thank you so much. And also, I already have"},{"startTime":1993.882,"endTime":2000.5030000000002,"body":"experience with host read ads and doing my own ads"},{"startTime":1993.882,"endTime":2000.5030000000002,"body":"and using dynamic content. So I would love to work"},{"startTime":2000.569,"endTime":2007.0590000000002,"body":"with you and tell you some of my ideas, because my"},{"startTime":2000.569,"endTime":2007.0590000000002,"body":"audience actually prefers ads like this. And you"},{"startTime":2007.1239999999998,"endTime":2013.3519999999999,"body":"can give them all this information. Maybe I'm"},{"startTime":2007.1239999999998,"endTime":2013.3519999999999,"body":"getting ahead of myself, but these are the things"},{"startTime":2013.417,"endTime":2019.7109999999998,"body":"that I think about. I can't wait to go into more"},{"startTime":2013.417,"endTime":2019.7109999999998,"body":"detail about which content to use where and how"},{"startTime":2019.7759999999998,"endTime":2025.7420000000002,"body":"this works and the different options that you have"},{"startTime":2019.7759999999998,"endTime":2025.7420000000002,"body":"in the next episode. So stay tuned, that"},{"startTime":2025.8069999999998,"endTime":2027.25,"body":"information is coming."},{"startTime":2027.25,"endTime":2031.964,"body":"But that's all I have for you today. So like I"},{"startTime":2027.25,"endTime":2031.964,"body":"said, Go to the shownotes"},{"startTime":2032.029,"endTime":2038.1840000000002,"body":"KrystalProffitt.com/Episode 220 to learn all about"},{"startTime":2032.029,"endTime":2038.1840000000002,"body":"the four ways to use the buzzsprout dynamic"},{"startTime":2038.2489999999998,"endTime":2044.0770000000002,"body":"content tool. And if you are brand new to this"},{"startTime":2038.2489999999998,"endTime":2044.0770000000002,"body":"podcast, then I would love it if you would"},{"startTime":2044.1419999999998,"endTime":2050.428,"body":"subscribe to the show. Leave us a rating and a"},{"startTime":2044.1419999999998,"endTime":2050.428,"body":"review. Wherever you're listening to this, take a"},{"startTime":2050.493,"endTime":2056.975,"body":"screenshot and share it on social media tag me if"},{"startTime":2050.493,"endTime":2056.975,"body":"it's on Instagram, I'm at KrystalProffittTx and I"},{"startTime":2057.041,"endTime":2063.457,"body":"would love to know your thoughts around this. And"},{"startTime":2057.041,"endTime":2063.457,"body":"like I said a few times in this episode, connect"},{"startTime":2063.523,"endTime":2069.743,"body":"with us in our free Facebook group, the profit"},{"startTime":2063.523,"endTime":2069.743,"body":"podcast online community or like I said, you can"},{"startTime":2069.808,"endTime":2075.898,"body":"go to KrystalProffitt.com/podcastcommunity and"},{"startTime":2069.808,"endTime":2075.898,"body":"connect with us there. I hope that you enjoyed"},{"startTime":2075.963,"endTime":2082.249,"body":"this. I hope that it wasn't like oh my gosh, so"},{"startTime":2075.963,"endTime":2082.249,"body":"much information in such a short period of time."},{"startTime":2082.314,"endTime":2088.338,"body":"But I do believe it is so important for us"},{"startTime":2082.314,"endTime":2088.338,"body":"independent content creators to utilize the tools"},{"startTime":2088.403,"endTime":2094.885,"body":"that we have at our disposal. So that's all I have"},{"startTime":2088.403,"endTime":2094.885,"body":"for you today. Remember, keep it up. We all have"},{"startTime":2094.951,"endTime":2096.13,"body":"to start somewhere"}]}