{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.48000000000002,"endTime":139.98000000000002,"body":"I know I'm supposed to be"},{"speaker":"Intro","startTime":135.48000000000002,"endTime":139.98000000000002,"body":"building my email list with a"},{"speaker":"Intro","startTime":139.98000000000002,"endTime":144.63,"body":"podcast. But how does that"},{"speaker":"Intro","startTime":139.98000000000002,"endTime":144.63,"body":"actually work? What are the"},{"speaker":"Intro","startTime":144.63,"endTime":149.13,"body":"steps that I need to take to"},{"speaker":"Intro","startTime":144.63,"endTime":149.13,"body":"make this happen? These are"},{"speaker":"Intro","startTime":149.13,"endTime":152.85,"body":"questions I get asked all the"},{"speaker":"Intro","startTime":149.13,"endTime":152.85,"body":"time. And actually, I'm going to"},{"speaker":"Intro","startTime":152.85,"endTime":157.89000000000001,"body":"link to an episode I want you to"},{"speaker":"Intro","startTime":152.85,"endTime":157.89000000000001,"body":"go listen to first if you have"},{"speaker":"Intro","startTime":157.89000000000001,"endTime":162.36,"body":"not listened to it already."},{"speaker":"Intro","startTime":157.89000000000001,"endTime":162.36,"body":"Okay, I have an episode all"},{"speaker":"Intro","startTime":162.36,"endTime":166.68,"body":"about how to build an email list"},{"speaker":"Intro","startTime":162.36,"endTime":166.68,"body":"with a podcast and my link to in"},{"speaker":"Intro","startTime":166.68,"endTime":169.56,"body":"the show notes. And I think it's"},{"speaker":"Intro","startTime":166.68,"endTime":169.56,"body":"super important that you"},{"speaker":"Intro","startTime":169.56,"endTime":174.51,"body":"understand the basic mechanics"},{"speaker":"Intro","startTime":169.56,"endTime":174.51,"body":"of what you need to do to build"},{"speaker":"Intro","startTime":174.51,"endTime":179.85,"body":"your email list. But we're gonna"},{"speaker":"Intro","startTime":174.51,"endTime":179.85,"body":"talk about ways to distribute"},{"speaker":"Intro","startTime":179.85,"endTime":183.99,"body":"your lead magnet, your free"},{"speaker":"Intro","startTime":179.85,"endTime":183.99,"body":"resource, whatever you're giving"},{"speaker":"Intro","startTime":183.99,"endTime":188.52,"body":"away. Or maybe it's the very top"},{"speaker":"Intro","startTime":183.99,"endTime":188.52,"body":"of your funnel. We're gonna talk"},{"speaker":"Intro","startTime":188.52,"endTime":194.25,"body":"about how to talk about that in"},{"speaker":"Intro","startTime":188.52,"endTime":194.25,"body":"your podcast today. So let's get"},{"speaker":"Intro","startTime":194.25,"endTime":198.63,"body":"right to it. Welcome to the"},{"speaker":"Intro","startTime":194.25,"endTime":198.63,"body":"profit podcast where we teach"},{"speaker":"Intro","startTime":198.63,"endTime":202.38,"body":"entrepreneurs how to start"},{"speaker":"Intro","startTime":198.63,"endTime":202.38,"body":"launch and market their podcast."},{"speaker":"Intro","startTime":202.41000000000003,"endTime":204.96,"body":"I'm your host, Krystal,"},{"speaker":"Intro","startTime":202.41000000000003,"endTime":204.96,"body":"Proffitt, and I'm so excited"},{"speaker":"Intro","startTime":204.96,"endTime":207.39,"body":"that you're here. Thanks for"},{"speaker":"Intro","startTime":204.96,"endTime":207.39,"body":"hanging out with me today."},{"speaker":"Intro","startTime":207.39,"endTime":209.34,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":207.39,"endTime":209.34,"body":"figure out the world of"},{"speaker":"Intro","startTime":209.34,"endTime":213.18,"body":"podcasting, think of this show"},{"speaker":"Intro","startTime":209.34,"endTime":213.18,"body":"as the time saving shortcut"},{"speaker":"Intro","startTime":213.18,"endTime":216.60000000000002,"body":"you've been looking for. So"},{"speaker":"Intro","startTime":213.18,"endTime":216.60000000000002,"body":"let's get right to it, shall we?"},{"speaker":"How Do I Grow an Email List with a Podcast?","startTime":220.56,"endTime":279.48,"body":"Okay, I know, this is something y'all been wanting me to talk about for a while it has been on my content calendar for a long time, because I still get questions about list building. How do I build my email list? Why do I need an email list? What is the point of this? How do I even get started? Like I see this all the time. So like I told you in the beginning, there is a podcast episode I've already done that breaks down what building your email list with a podcast actually looks like. So go listen to it's Episode 115, it's going to be linked in the show notes. So don't worry if you want to just listen, everything we're going to share here today and go listen to that. That's cool. But if you don't understand the mechanics already of why you need an email list how to make it work, I want you to go listen to that episode first. Because everything that I'm going to share with you today will make a lot more sense. So today's show notes are"},{"speaker":"How Do I Grow an Email List with a Podcast?","startTime":220.56,"endTime":279.48,"body":"Krystalproffitt.com/episode227."},{"speaker":"What is a Lead Magnet?","startTime":279.48,"endTime":281.603,"body":"But now"},{"speaker":"What is a Lead Magnet?","startTime":279.48,"endTime":281.603,"body":"we're gonna dive into lead"},{"speaker":"What is a Lead Magnet?","startTime":281.666,"endTime":285.539,"body":"magnet distribution. So first"},{"speaker":"What is a Lead Magnet?","startTime":281.666,"endTime":285.539,"body":"foremost, what is an actual lead"},{"speaker":"What is a Lead Magnet?","startTime":285.602,"endTime":289.475,"body":"magnet, right? I told you in the"},{"speaker":"What is a Lead Magnet?","startTime":285.602,"endTime":289.475,"body":"beginning, this could be your"},{"speaker":"What is a Lead Magnet?","startTime":289.53700000000003,"endTime":293.473,"body":"free resource, this could be the"},{"speaker":"What is a Lead Magnet?","startTime":289.53700000000003,"endTime":293.473,"body":"top of your funnel, this could"},{"speaker":"What is a Lead Magnet?","startTime":293.53499999999997,"endTime":297.096,"body":"be a way that you take your"},{"speaker":"What is a Lead Magnet?","startTime":293.53499999999997,"endTime":297.096,"body":"audience, right, your podcast"},{"speaker":"What is a Lead Magnet?","startTime":297.159,"endTime":300.65700000000004,"body":"listeners, and you start"},{"speaker":"What is a Lead Magnet?","startTime":297.159,"endTime":300.65700000000004,"body":"engaging with them in some way."},{"speaker":"What is a Lead Magnet?","startTime":300.719,"endTime":304.78,"body":"This is your call to action that"},{"speaker":"What is a Lead Magnet?","startTime":300.719,"endTime":304.78,"body":"actually gets them on your email"},{"speaker":"What is a Lead Magnet?","startTime":304.842,"endTime":308.591,"body":"list. Now there's this, like,"},{"speaker":"What is a Lead Magnet?","startTime":304.842,"endTime":308.591,"body":"there's so many different ways"},{"speaker":"What is a Lead Magnet?","startTime":308.653,"endTime":312.714,"body":"that you can do that. So I don't"},{"speaker":"What is a Lead Magnet?","startTime":308.653,"endTime":312.714,"body":"want to just say, Okay, what I'm"},{"speaker":"What is a Lead Magnet?","startTime":312.776,"endTime":316.712,"body":"sharing here with you today is"},{"speaker":"What is a Lead Magnet?","startTime":312.776,"endTime":316.712,"body":"the only way that you can do it."},{"speaker":"What is a Lead Magnet?","startTime":316.774,"endTime":320.58500000000004,"body":"But this is what I've done to"},{"speaker":"What is a Lead Magnet?","startTime":316.774,"endTime":320.58500000000004,"body":"grow my email list. So I wanted"},{"speaker":"What is a Lead Magnet?","startTime":320.647,"endTime":324.271,"body":"to share what I've done, what's"},{"speaker":"What is a Lead Magnet?","startTime":320.647,"endTime":324.271,"body":"worked. And then I want to"},{"speaker":"What is a Lead Magnet?","startTime":324.33299999999997,"endTime":327.956,"body":"challenge you to try a few"},{"speaker":"What is a Lead Magnet?","startTime":324.33299999999997,"endTime":327.956,"body":"things out before you settle on"},{"speaker":"What is a Lead Magnet?","startTime":328.019,"endTime":331.58000000000004,"body":"the best approach for you."},{"speaker":"What is a Lead Magnet?","startTime":328.019,"endTime":331.58000000000004,"body":"Because what has worked for me"},{"speaker":"What is a Lead Magnet?","startTime":331.642,"endTime":335.14,"body":"in the past for me and my"},{"speaker":"What is a Lead Magnet?","startTime":331.642,"endTime":335.14,"body":"audience may not apply to you."},{"speaker":"What is a Lead Magnet?","startTime":335.203,"endTime":338.764,"body":"Or maybe you're just like, well,"},{"speaker":"What is a Lead Magnet?","startTime":335.203,"endTime":338.764,"body":"Krystal, you know, email"},{"speaker":"What is a Lead Magnet?","startTime":338.826,"endTime":342.699,"body":"marketing just isn't the route"},{"speaker":"What is a Lead Magnet?","startTime":338.826,"endTime":342.699,"body":"that I want to go. I'm going to"},{"speaker":"What is a Lead Magnet?","startTime":342.762,"endTime":346.573,"body":"challenge you on that. Okay,"},{"speaker":"What is a Lead Magnet?","startTime":342.762,"endTime":346.573,"body":"first, let's just say that's not"},{"speaker":"What is a Lead Magnet?","startTime":346.635,"endTime":350.571,"body":"even an option for you to say,"},{"speaker":"What is a Lead Magnet?","startTime":346.635,"endTime":350.571,"body":"that's probably not work for me."},{"speaker":"What is a Lead Magnet?","startTime":350.63300000000004,"endTime":354.631,"body":"Because I can tell you, I get so"},{"speaker":"What is a Lead Magnet?","startTime":350.63300000000004,"endTime":354.631,"body":"much of my business, so much of"},{"speaker":"What is a Lead Magnet?","startTime":354.694,"endTime":358.629,"body":"my clients, so many incredible"},{"speaker":"What is a Lead Magnet?","startTime":354.694,"endTime":358.629,"body":"emails from you, like, you know,"},{"speaker":"What is a Lead Magnet?","startTime":358.692,"endTime":362.502,"body":"if you're on my email list, you"},{"speaker":"What is a Lead Magnet?","startTime":358.692,"endTime":362.502,"body":"know, if I am popping in your"},{"speaker":"What is a Lead Magnet?","startTime":362.565,"endTime":366.501,"body":"inbox every single Friday, and"},{"speaker":"What is a Lead Magnet?","startTime":362.565,"endTime":366.501,"body":"you're reading the emails there,"},{"speaker":"What is a Lead Magnet?","startTime":366.563,"endTime":370.31100000000004,"body":"maybe that's how you listen to"},{"speaker":"What is a Lead Magnet?","startTime":366.563,"endTime":370.31100000000004,"body":"this podcast, like you forget"},{"speaker":"What is a Lead Magnet?","startTime":370.374,"endTime":374.372,"body":"about it until the Friday email"},{"speaker":"What is a Lead Magnet?","startTime":370.374,"endTime":374.372,"body":"comes out. And you see it in the"},{"speaker":"What is a Lead Magnet?","startTime":374.43399999999997,"endTime":377.995,"body":"PS strategy, and you're just"},{"speaker":"What is a Lead Magnet?","startTime":374.43399999999997,"endTime":377.995,"body":"like, Oh, yeah, I want to go"},{"speaker":"What is a Lead Magnet?","startTime":378.057,"endTime":381.618,"body":"listen to that episode, you"},{"speaker":"What is a Lead Magnet?","startTime":378.057,"endTime":381.618,"body":"click on it, you go listen to"},{"speaker":"What is a Lead Magnet?","startTime":381.68100000000004,"endTime":385.491,"body":"it, and like everybody is hunky"},{"speaker":"What is a Lead Magnet?","startTime":381.68100000000004,"endTime":385.491,"body":"dory, right? This is my email"},{"speaker":"What is a Lead Magnet?","startTime":385.554,"endTime":389.177,"body":"marketing strategy. I don't"},{"speaker":"What is a Lead Magnet?","startTime":385.554,"endTime":389.177,"body":"inundate you with tons of like"},{"speaker":"What is a Lead Magnet?","startTime":389.24,"endTime":392.8,"body":"promotions and sales all the"},{"speaker":"What is a Lead Magnet?","startTime":389.24,"endTime":392.8,"body":"time. It's just not what I'm"},{"speaker":"What is a Lead Magnet?","startTime":392.863,"endTime":396.923,"body":"about. I don't open emails. I'll"},{"speaker":"What is a Lead Magnet?","startTime":392.863,"endTime":396.923,"body":"be really honest with you all. I"},{"speaker":"What is a Lead Magnet?","startTime":396.986,"endTime":400.859,"body":"have an inbox problem. I had my"},{"speaker":"What is a Lead Magnet?","startTime":396.986,"endTime":400.859,"body":"project manager when she first"},{"speaker":"What is a Lead Magnet?","startTime":400.922,"endTime":404.857,"body":"came on last year. I told her I"},{"speaker":"What is a Lead Magnet?","startTime":400.922,"endTime":404.857,"body":"was like, Look, my email box is"},{"speaker":"What is a Lead Magnet?","startTime":404.92,"endTime":408.605,"body":"a mess. Like, I need your help."},{"speaker":"What is a Lead Magnet?","startTime":404.92,"endTime":408.605,"body":"And I felt very almost like"},{"speaker":"What is a Lead Magnet?","startTime":408.668,"endTime":412.229,"body":"vulnerable telling her that"},{"speaker":"What is a Lead Magnet?","startTime":408.668,"endTime":412.229,"body":"because I'm like, I'm a grown"},{"speaker":"What is a Lead Magnet?","startTime":412.291,"endTime":415.79,"body":"woman, I should be able to"},{"speaker":"What is a Lead Magnet?","startTime":412.291,"endTime":415.79,"body":"manage my inbox. But over the"},{"speaker":"What is a Lead Magnet?","startTime":415.85200000000003,"endTime":419.6,"body":"years, I have subscribed to so"},{"speaker":"What is a Lead Magnet?","startTime":415.85200000000003,"endTime":419.6,"body":"many different email lists to"},{"speaker":"What is a Lead Magnet?","startTime":419.663,"endTime":423.536,"body":"see what other people are doing."},{"speaker":"What is a Lead Magnet?","startTime":419.663,"endTime":423.536,"body":"This is what I've done. Maybe"},{"speaker":"What is a Lead Magnet?","startTime":423.598,"endTime":427.534,"body":"you're doing this too. If you're"},{"speaker":"What is a Lead Magnet?","startTime":423.598,"endTime":427.534,"body":"brand new to online marketing,"},{"speaker":"What is a Lead Magnet?","startTime":427.596,"endTime":431.532,"body":"maybe you've never had an online"},{"speaker":"What is a Lead Magnet?","startTime":427.596,"endTime":431.532,"body":"business or you're just trying"},{"speaker":"What is a Lead Magnet?","startTime":431.594,"endTime":435.343,"body":"to see what other people are"},{"speaker":"What is a Lead Magnet?","startTime":431.594,"endTime":435.343,"body":"doing to get ideas. I am a part"},{"speaker":"What is a Lead Magnet?","startTime":435.40500000000003,"endTime":438.779,"body":"of so many email lists. Like I"},{"speaker":"What is a Lead Magnet?","startTime":435.40500000000003,"endTime":438.779,"body":"need to actually go and"},{"speaker":"What is a Lead Magnet?","startTime":438.841,"endTime":442.402,"body":"unsubscribe from all of these."},{"speaker":"What is a Lead Magnet?","startTime":438.841,"endTime":442.402,"body":"But I just haven't made it"},{"speaker":"What is a Lead Magnet?","startTime":442.464,"endTime":446.025,"body":"happen. But I hope that my"},{"speaker":"What is a Lead Magnet?","startTime":442.464,"endTime":446.025,"body":"emails come to you, and you're"},{"speaker":"What is a Lead Magnet?","startTime":446.088,"endTime":449.961,"body":"excited to read them. Because"},{"speaker":"What is a Lead Magnet?","startTime":446.088,"endTime":449.961,"body":"that is my goal. I don't want to"},{"speaker":"What is a Lead Magnet?","startTime":450.023,"endTime":453.834,"body":"open up promotional emails that"},{"speaker":"What is a Lead Magnet?","startTime":450.023,"endTime":453.834,"body":"I just know God, they're just"},{"speaker":"What is a Lead Magnet?","startTime":453.896,"endTime":457.769,"body":"gonna try to sell me something"},{"speaker":"What is a Lead Magnet?","startTime":453.896,"endTime":457.769,"body":"again. They're gonna try to get"},{"speaker":"What is a Lead Magnet?","startTime":457.832,"endTime":461.89300000000003,"body":"me to sign up for their program."},{"speaker":"What is a Lead Magnet?","startTime":457.832,"endTime":461.89300000000003,"body":"All they want to do is say, this"},{"speaker":"What is a Lead Magnet?","startTime":461.955,"endTime":465.82800000000003,"body":"is my latest Parana Comm. It's"},{"speaker":"What is a Lead Magnet?","startTime":461.955,"endTime":465.82800000000003,"body":"on sale come by, come back. No,"},{"speaker":"What is a Lead Magnet?","startTime":465.891,"endTime":469.764,"body":"I don't want to do that. So my"},{"speaker":"What is a Lead Magnet?","startTime":465.891,"endTime":469.764,"body":"email marketing strategy is all"},{"speaker":"What is a Lead Magnet?","startTime":469.826,"endTime":473.637,"body":"about sharing stories. Actually,"},{"speaker":"What is a Lead Magnet?","startTime":469.826,"endTime":473.637,"body":"the behind the scenes that I"},{"speaker":"What is a Lead Magnet?","startTime":473.699,"endTime":477.573,"body":"share in my email, are some of"},{"speaker":"What is a Lead Magnet?","startTime":473.699,"endTime":477.573,"body":"the most intimate things that I"},{"speaker":"What is a Lead Magnet?","startTime":477.635,"endTime":481.633,"body":"don't even share on social media"},{"speaker":"What is a Lead Magnet?","startTime":477.635,"endTime":481.633,"body":"on the podcast or on YouTube. I"},{"speaker":"What is a Lead Magnet?","startTime":481.696,"endTime":485.63100000000003,"body":"keep those stories sacred. So I"},{"speaker":"What is a Lead Magnet?","startTime":481.696,"endTime":485.63100000000003,"body":"can share them to the people on"},{"speaker":"What is a Lead Magnet?","startTime":485.694,"endTime":489.567,"body":"my email list. Because you're"},{"speaker":"What is a Lead Magnet?","startTime":485.694,"endTime":489.567,"body":"special, you're super special to"},{"speaker":"What is a Lead Magnet?","startTime":489.629,"endTime":493.502,"body":"me. And I'm so grateful that you"},{"speaker":"What is a Lead Magnet?","startTime":489.629,"endTime":493.502,"body":"hang out with me every single"},{"speaker":"What is a Lead Magnet?","startTime":493.565,"endTime":497.501,"body":"week. So I kind of got off on a"},{"speaker":"What is a Lead Magnet?","startTime":493.565,"endTime":497.501,"body":"tangent on why the people on my"},{"speaker":"What is a Lead Magnet?","startTime":497.563,"endTime":501.436,"body":"email list are so special to me."},{"speaker":"What is a Lead Magnet?","startTime":497.563,"endTime":501.436,"body":"But I wanted to show you that"},{"speaker":"What is a Lead Magnet?","startTime":501.499,"endTime":505.497,"body":"it's not just about getting 10s"},{"speaker":"What is a Lead Magnet?","startTime":501.499,"endTime":505.497,"body":"of 1000s of people on your email"},{"speaker":"What is a Lead Magnet?","startTime":505.559,"endTime":509.058,"body":"list. That's not the end goal."},{"speaker":"What is a Lead Magnet?","startTime":505.559,"endTime":509.058,"body":"The end goal is to have a"},{"speaker":"What is a Lead Magnet?","startTime":509.12,"endTime":512.7429999999999,"body":"relationship with the people"},{"speaker":"What is a Lead Magnet?","startTime":509.12,"endTime":512.7429999999999,"body":"that are in your audience. So"},{"speaker":"What is a Lead Magnet?","startTime":512.806,"endTime":516.242,"body":"whether you have a business or"},{"speaker":"What is a Lead Magnet?","startTime":512.806,"endTime":516.242,"body":"you're looking to grow a"},{"speaker":"What is a Lead Magnet?","startTime":516.3040000000001,"endTime":520.115,"body":"business, through your podcast,"},{"speaker":"What is a Lead Magnet?","startTime":516.3040000000001,"endTime":520.115,"body":"and you want to get people to"},{"speaker":"What is a Lead Magnet?","startTime":520.177,"endTime":524.05,"body":"sign up on your email list, you"},{"speaker":"What is a Lead Magnet?","startTime":520.177,"endTime":524.05,"body":"got to have a Why, why? Why do"},{"speaker":"What is a Lead Magnet?","startTime":524.113,"endTime":527.986,"body":"you want 10,000 people on your"},{"speaker":"What is a Lead Magnet?","startTime":524.113,"endTime":527.986,"body":"email list? Why do you want 200"},{"speaker":"What is a Lead Magnet?","startTime":528.048,"endTime":531.9839999999999,"body":"people on your email list? You"},{"speaker":"What is a Lead Magnet?","startTime":528.048,"endTime":531.9839999999999,"body":"have to know this first? And for"},{"speaker":"What is a Lead Magnet?","startTime":532.047,"endTime":535.6700000000001,"body":"me, my Why is I want to hear"},{"speaker":"What is a Lead Magnet?","startTime":532.047,"endTime":535.6700000000001,"body":"from you. I want to know Am I"},{"speaker":"What is a Lead Magnet?","startTime":535.732,"endTime":539.481,"body":"doing a good job? Are we on the"},{"speaker":"What is a Lead Magnet?","startTime":535.732,"endTime":539.481,"body":"right track with the content"},{"speaker":"What is a Lead Magnet?","startTime":539.543,"endTime":543.4159999999999,"body":"that we're creating? Or what do"},{"speaker":"What is a Lead Magnet?","startTime":539.543,"endTime":543.4159999999999,"body":"you need help with y'all I get"},{"speaker":"What is a Lead Magnet?","startTime":543.479,"endTime":547.414,"body":"so many fantastic podcast ideas"},{"speaker":"What is a Lead Magnet?","startTime":543.479,"endTime":547.414,"body":"from the emails that I get from"},{"speaker":"What is a Lead Magnet?","startTime":547.4770000000001,"endTime":551.1,"body":"the DM that I received from"},{"speaker":"What is a Lead Magnet?","startTime":547.4770000000001,"endTime":551.1,"body":"people. And like they don't go"},{"speaker":"What is a Lead Magnet?","startTime":551.162,"endTime":554.848,"body":"unnoticed. They don't go unread."},{"speaker":"What is a Lead Magnet?","startTime":551.162,"endTime":554.848,"body":"Like, if you've sent me an"},{"speaker":"What is a Lead Magnet?","startTime":554.9110000000001,"endTime":558.659,"body":"email, I do my best to get back"},{"speaker":"What is a Lead Magnet?","startTime":554.9110000000001,"endTime":558.659,"body":"to you as quickly as humanly"},{"speaker":"What is a Lead Magnet?","startTime":558.721,"endTime":562.594,"body":"possible. Because you matter to"},{"speaker":"What is a Lead Magnet?","startTime":558.721,"endTime":562.594,"body":"me, you are super important to"},{"speaker":"What is a Lead Magnet?","startTime":562.6569999999999,"endTime":566.655,"body":"me. Okay, so enough of that I'm"},{"speaker":"What is a Lead Magnet?","startTime":562.6569999999999,"endTime":566.655,"body":"gonna get like all all emotional"},{"speaker":"What is a Lead Magnet?","startTime":566.7180000000001,"endTime":570.466,"body":"thinking about all the people"},{"speaker":"What is a Lead Magnet?","startTime":566.7180000000001,"endTime":570.466,"body":"that have taken the time to be"},{"speaker":"What is a Lead Magnet?","startTime":570.528,"endTime":574.3389999999999,"body":"on my email list. But if you"},{"speaker":"What is a Lead Magnet?","startTime":570.528,"endTime":574.3389999999999,"body":"are, I'm so grateful. And if you"},{"speaker":"What is a Lead Magnet?","startTime":574.4010000000001,"endTime":578.275,"body":"aren't, don't worry, we're going"},{"speaker":"What is a Lead Magnet?","startTime":574.4010000000001,"endTime":578.275,"body":"to tell you ways that you can"},{"speaker":"What is a Lead Magnet?","startTime":578.337,"endTime":582.023,"body":"get on my email list, start"},{"speaker":"What is a Lead Magnet?","startTime":578.337,"endTime":582.023,"body":"receiving our weekly emails. So"},{"speaker":"What is a Lead Magnet?","startTime":582.085,"endTime":585.9580000000001,"body":"first and foremost, what is a"},{"speaker":"What is a Lead Magnet?","startTime":582.085,"endTime":585.9580000000001,"body":"lead magnet? Right? This is what"},{"speaker":"What is a Lead Magnet?","startTime":586.021,"endTime":589.394,"body":"we talked about at the"},{"speaker":"What is a Lead Magnet?","startTime":586.021,"endTime":589.394,"body":"beginning, what is that this is"},{"speaker":"What is a Lead Magnet?","startTime":589.457,"endTime":593.142,"body":"your free resource. Maybe you"},{"speaker":"What is a Lead Magnet?","startTime":589.457,"endTime":593.142,"body":"have a free training, I know,"},{"speaker":"What is a Lead Magnet?","startTime":593.2049999999999,"endTime":596.453,"body":"I've done Oh, gosh, I've"},{"speaker":"What is a Lead Magnet?","startTime":593.2049999999999,"endTime":596.453,"body":"literally done every single"},{"speaker":"What is a Lead Magnet?","startTime":596.5160000000001,"endTime":600.389,"body":"imaginable lead magnet you can"},{"speaker":"What is a Lead Magnet?","startTime":596.5160000000001,"endTime":600.389,"body":"think of I've done a free video"},{"speaker":"What is a Lead Magnet?","startTime":600.451,"endTime":604.2,"body":"where like it's behind. It's a"},{"speaker":"What is a Lead Magnet?","startTime":600.451,"endTime":604.2,"body":"YouTube video that's private,"},{"speaker":"What is a Lead Magnet?","startTime":604.262,"endTime":607.948,"body":"but it's on a page and you have"},{"speaker":"What is a Lead Magnet?","startTime":604.262,"endTime":607.948,"body":"to opt into it. I've done a"},{"speaker":"What is a Lead Magnet?","startTime":608.01,"endTime":611.696,"body":"quiz. I've done PDF downloads,"},{"speaker":"What is a Lead Magnet?","startTime":608.01,"endTime":611.696,"body":"I've done mini courses, I've"},{"speaker":"What is a Lead Magnet?","startTime":611.759,"endTime":615.194,"body":"done them all free master"},{"speaker":"What is a Lead Magnet?","startTime":611.759,"endTime":615.194,"body":"classes. And I can't tell you"},{"speaker":"What is a Lead Magnet?","startTime":615.2570000000001,"endTime":618.943,"body":"that one is specifically better"},{"speaker":"What is a Lead Magnet?","startTime":615.2570000000001,"endTime":618.943,"body":"than any of the other ones."},{"speaker":"What is a Lead Magnet?","startTime":619.005,"endTime":622.7529999999999,"body":"These are just the different"},{"speaker":"What is a Lead Magnet?","startTime":619.005,"endTime":622.7529999999999,"body":"things that I've tried over the"},{"speaker":"What is a Lead Magnet?","startTime":622.816,"endTime":626.6890000000001,"body":"years. But if you're gonna have"},{"speaker":"What is a Lead Magnet?","startTime":622.816,"endTime":626.6890000000001,"body":"a lead magnet that you want to"},{"speaker":"What is a Lead Magnet?","startTime":626.751,"endTime":630.75,"body":"distribute on your podcast,"},{"speaker":"What is a Lead Magnet?","startTime":626.751,"endTime":630.75,"body":"there are a few fun ways to do this."},{"speaker":"1. Start with a URL","startTime":630.75,"endTime":633.28,"body":"So first,"},{"speaker":"1. Start with a URL","startTime":630.75,"endTime":633.28,"body":"you have to start with a URL."},{"speaker":"1. Start with a URL","startTime":633.345,"endTime":637.2370000000001,"body":"Okay, you have to have a URL."},{"speaker":"1. Start with a URL","startTime":633.345,"endTime":637.2370000000001,"body":"That means Where are you going"},{"speaker":"1. Start with a URL","startTime":637.302,"endTime":641.39,"body":"to send people to grab your lead"},{"speaker":"1. Start with a URL","startTime":637.302,"endTime":641.39,"body":"magnet? Now I also want you to"},{"speaker":"1. Start with a URL","startTime":641.454,"endTime":645.4770000000001,"body":"remember that most people, this"},{"speaker":"1. Start with a URL","startTime":641.454,"endTime":645.4770000000001,"body":"is my audience. Okay, so this,"},{"speaker":"1. Start with a URL","startTime":645.542,"endTime":649.37,"body":"your audience may be totally"},{"speaker":"1. Start with a URL","startTime":645.542,"endTime":649.37,"body":"different. But most people are"},{"speaker":"1. Start with a URL","startTime":649.434,"endTime":653.2620000000001,"body":"busy whenever they're listening"},{"speaker":"1. Start with a URL","startTime":649.434,"endTime":653.2620000000001,"body":"to a podcast, maybe they're"},{"speaker":"1. Start with a URL","startTime":653.327,"endTime":657.285,"body":"driving, maybe they're working"},{"speaker":"1. Start with a URL","startTime":653.327,"endTime":657.285,"body":"out, maybe they're walking the"},{"speaker":"1. Start with a URL","startTime":657.35,"endTime":661.372,"body":"dog. So you can't always just"},{"speaker":"1. Start with a URL","startTime":657.35,"endTime":661.372,"body":"assume that mentioning your lead"},{"speaker":"1. Start with a URL","startTime":661.437,"endTime":665.2,"body":"magnet one time and one episode"},{"speaker":"1. Start with a URL","startTime":661.437,"endTime":665.2,"body":"is going to give you a big"},{"speaker":"1. Start with a URL","startTime":665.265,"endTime":669.093,"body":"return. Okay, I'm going to"},{"speaker":"1. Start with a URL","startTime":665.265,"endTime":669.093,"body":"encourage you to share your lead"},{"speaker":"1. Start with a URL","startTime":669.157,"endTime":673.115,"body":"magnet multiple times. But I"},{"speaker":"1. Start with a URL","startTime":669.157,"endTime":673.115,"body":"will tell you, whenever I have a"},{"speaker":"1. Start with a URL","startTime":673.18,"endTime":676.878,"body":"lead magnet that has a very"},{"speaker":"1. Start with a URL","startTime":673.18,"endTime":676.878,"body":"pretty URL, it has one that's"},{"speaker":"1. Start with a URL","startTime":676.943,"endTime":680.511,"body":"very easy to remember, people"},{"speaker":"1. Start with a URL","startTime":676.943,"endTime":680.511,"body":"will be more likely to go"},{"speaker":"1. Start with a URL","startTime":680.576,"endTime":684.728,"body":"download it to go grab it to go"},{"speaker":"1. Start with a URL","startTime":680.576,"endTime":684.728,"body":"opt in than they are if you give"},{"speaker":"1. Start with a URL","startTime":684.793,"endTime":688.88,"body":"them okay, you're gonna type in"},{"speaker":"1. Start with a URL","startTime":684.793,"endTime":688.88,"body":"Bitly dot slash seven, four g x"},{"speaker":"1. Start with a URL","startTime":688.945,"endTime":693.033,"body":"capital B, like all the things"},{"speaker":"1. Start with a URL","startTime":688.945,"endTime":693.033,"body":"like you know, no, that's that's"},{"speaker":"1. Start with a URL","startTime":693.098,"endTime":696.796,"body":"not what these like, URL"},{"speaker":"1. Start with a URL","startTime":693.098,"endTime":696.796,"body":"shorteners were created for. You"},{"speaker":"1. Start with a URL","startTime":696.86,"endTime":701.078,"body":"want to have something memorable"},{"speaker":"1. Start with a URL","startTime":696.86,"endTime":701.078,"body":"and you want it to be easy, easy"},{"speaker":"1. Start with a URL","startTime":701.142,"endTime":704.776,"body":"to read. And you actually need"},{"speaker":"1. Start with a URL","startTime":701.142,"endTime":704.776,"body":"to do this before you get"},{"speaker":"1. Start with a URL","startTime":704.841,"endTime":708.344,"body":"started before you get started"},{"speaker":"1. Start with a URL","startTime":704.841,"endTime":708.344,"body":"because this becomes so"},{"speaker":"1. Start with a URL","startTime":708.409,"endTime":712.496,"body":"important in future steps that"},{"speaker":"1. Start with a URL","startTime":708.409,"endTime":712.496,"body":"we're going to talk about. And I"},{"speaker":"1. Start with a URL","startTime":712.561,"endTime":716.713,"body":"always recommend creating those"},{"speaker":"1. Start with a URL","startTime":712.561,"endTime":716.713,"body":"short pretty links. So if you're"},{"speaker":"1. Start with a URL","startTime":716.778,"endTime":720.671,"body":"a WordPress user, which I know"},{"speaker":"1. Start with a URL","startTime":716.778,"endTime":720.671,"body":"some of you are not everybody"},{"speaker":"1. Start with a URL","startTime":720.736,"endTime":724.953,"body":"but and I can't like talk to all"},{"speaker":"1. Start with a URL","startTime":720.736,"endTime":724.953,"body":"of the other platforms out there"},{"speaker":"1. Start with a URL","startTime":725.018,"endTime":728.91,"body":"the website builders but I know"},{"speaker":"1. Start with a URL","startTime":725.018,"endTime":728.91,"body":"in WordPress, and in kajabi,"},{"speaker":"1. Start with a URL","startTime":728.975,"endTime":732.544,"body":"it's very easy to go in and"},{"speaker":"1. Start with a URL","startTime":728.975,"endTime":732.544,"body":"change the URL for whatever"},{"speaker":"1. Start with a URL","startTime":732.6080000000001,"endTime":736.761,"body":"pages that you want to send them"},{"speaker":"1. Start with a URL","startTime":732.6080000000001,"endTime":736.761,"body":"to. I'm sure it's like this for"},{"speaker":"1. Start with a URL","startTime":736.825,"endTime":740.718,"body":"Wix or Squarespace. But these"},{"speaker":"1. Start with a URL","startTime":736.825,"endTime":740.718,"body":"are the ones that I can attest"},{"speaker":"1. Start with a URL","startTime":740.783,"endTime":744.806,"body":"to. And the one that comes to"},{"speaker":"1. Start with a URL","startTime":740.783,"endTime":744.806,"body":"mind that I use for WordPress is"},{"speaker":"1. Start with a URL","startTime":744.87,"endTime":748.568,"body":"pretty links. Okay, so even if"},{"speaker":"1. Start with a URL","startTime":744.87,"endTime":748.568,"body":"I, let's say, I had a lead"},{"speaker":"1. Start with a URL","startTime":748.633,"endTime":752.1370000000001,"body":"magnet landing page that I"},{"speaker":"1. Start with a URL","startTime":748.633,"endTime":752.1370000000001,"body":"created in my email service"},{"speaker":"1. Start with a URL","startTime":752.202,"endTime":756.354,"body":"provider, if you don't know what"},{"speaker":"1. Start with a URL","startTime":752.202,"endTime":756.354,"body":"an email service provider is, I"},{"speaker":"1. Start with a URL","startTime":756.419,"endTime":760.376,"body":"talked about that in Episode"},{"speaker":"1. Start with a URL","startTime":756.419,"endTime":760.376,"body":"115, that I talked about earlier"},{"speaker":"1. Start with a URL","startTime":760.441,"endTime":764.074,"body":"about how to grow your email"},{"speaker":"1. Start with a URL","startTime":760.441,"endTime":764.074,"body":"list. But I use ConvertKit."},{"speaker":"1. Start with a URL","startTime":764.139,"endTime":767.967,"body":"Whenever I started, I used"},{"speaker":"1. Start with a URL","startTime":764.139,"endTime":767.967,"body":"MailChimp. And with that, if you"},{"speaker":"1. Start with a URL","startTime":768.032,"endTime":771.99,"body":"don't have a website, but you"},{"speaker":"1. Start with a URL","startTime":768.032,"endTime":771.99,"body":"have an email service provider,"},{"speaker":"1. Start with a URL","startTime":772.054,"endTime":775.882,"body":"you can still create these short"},{"speaker":"1. Start with a URL","startTime":772.054,"endTime":775.882,"body":"links using something like"},{"speaker":"1. Start with a URL","startTime":775.947,"endTime":779.645,"body":"Bitly. This is another tool that"},{"speaker":"1. Start with a URL","startTime":775.947,"endTime":779.645,"body":"I use for a long time. I"},{"speaker":"1. Start with a URL","startTime":779.71,"endTime":783.603,"body":"shouldn't mention that earlier"},{"speaker":"1. Start with a URL","startTime":779.71,"endTime":783.603,"body":"when I was talking about ugly"},{"speaker":"1. Start with a URL","startTime":783.668,"endTime":787.69,"body":"URL, because you can usually,"},{"speaker":"1. Start with a URL","startTime":783.668,"endTime":787.69,"body":"like go in and change your Bitly"},{"speaker":"1. Start with a URL","startTime":787.755,"endTime":791.842,"body":"to whatever you want it to be."},{"speaker":"1. Start with a URL","startTime":787.755,"endTime":791.842,"body":"But you have to think about this"},{"speaker":"1. Start with a URL","startTime":791.907,"endTime":796.059,"body":"before. And so with WordPress, I"},{"speaker":"1. Start with a URL","startTime":791.907,"endTime":796.059,"body":"use pretty links. That's what's"},{"speaker":"1. Start with a URL","startTime":796.124,"endTime":800.147,"body":"called it's a plugin. I use this"},{"speaker":"1. Start with a URL","startTime":796.124,"endTime":800.147,"body":"for my affiliate links. So if"},{"speaker":"1. Start with a URL","startTime":800.212,"endTime":803.326,"body":"you hear me talk about"},{"speaker":"1. Start with a URL","startTime":800.212,"endTime":803.326,"body":"buzzsprout, right, I'm an"},{"speaker":"1. Start with a URL","startTime":803.391,"endTime":807.543,"body":"affiliate for buzzsprout. Y'all"},{"speaker":"1. Start with a URL","startTime":803.391,"endTime":807.543,"body":"know this, if you've listened to"},{"speaker":"1. Start with a URL","startTime":807.6080000000001,"endTime":810.852,"body":"this podcast, you know it. And"},{"speaker":"1. Start with a URL","startTime":807.6080000000001,"endTime":810.852,"body":"I'll tell you go to"},{"speaker":"1. Start with a URL","startTime":810.916,"endTime":814.809,"body":"KrystalProffitt.com/buzzsprout."},{"speaker":"1. Start with a URL","startTime":810.916,"endTime":814.809,"body":"To learn more. And anytime I"},{"speaker":"1. Start with a URL","startTime":814.874,"endTime":818.702,"body":"list that, because it's an"},{"speaker":"1. Start with a URL","startTime":814.874,"endTime":818.702,"body":"affiliate link, I always like to"},{"speaker":"1. Start with a URL","startTime":818.767,"endTime":822.724,"body":"have a disclaimer like, hey, by"},{"speaker":"1. Start with a URL","startTime":818.767,"endTime":822.724,"body":"the way, I'm an affiliate for"},{"speaker":"1. Start with a URL","startTime":822.789,"endTime":826.552,"body":"buzzsprout. And then I will"},{"speaker":"1. Start with a URL","startTime":822.789,"endTime":826.552,"body":"share that link with them. But"},{"speaker":"1. Start with a URL","startTime":826.617,"endTime":830.51,"body":"it's very pretty. So if you had"},{"speaker":"1. Start with a URL","startTime":826.617,"endTime":830.51,"body":"let's go back to the landing"},{"speaker":"1. Start with a URL","startTime":830.575,"endTime":834.078,"body":"page in your email service"},{"speaker":"1. Start with a URL","startTime":830.575,"endTime":834.078,"body":"provider, because maybe you"},{"speaker":"1. Start with a URL","startTime":834.143,"endTime":837.841,"body":"don't have a website, you could"},{"speaker":"1. Start with a URL","startTime":834.143,"endTime":837.841,"body":"use Bitly. Like take your"},{"speaker":"1. Start with a URL","startTime":837.906,"endTime":841.734,"body":"ConvertKit landing page link,"},{"speaker":"1. Start with a URL","startTime":837.906,"endTime":841.734,"body":"put it in a Bitly and make it"},{"speaker":"1. Start with a URL","startTime":841.799,"endTime":845.821,"body":"pretty, make it pretty, make it"},{"speaker":"1. Start with a URL","startTime":841.799,"endTime":845.821,"body":"something that's easy for your"},{"speaker":"1. Start with a URL","startTime":845.886,"endTime":849.908,"body":"listeners to remember, it makes"},{"speaker":"1. Start with a URL","startTime":845.886,"endTime":849.908,"body":"the call to action easier. And"},{"speaker":"1. Start with a URL","startTime":849.973,"endTime":853.866,"body":"it makes it easier for you to"},{"speaker":"1. Start with a URL","startTime":849.973,"endTime":853.866,"body":"say like, I don't think people"},{"speaker":"1. Start with a URL","startTime":853.931,"endTime":857.759,"body":"talk enough about how important"},{"speaker":"1. Start with a URL","startTime":853.931,"endTime":857.759,"body":"that is for you to have the"},{"speaker":"1. Start with a URL","startTime":857.823,"endTime":861.457,"body":"different lead magnets, if"},{"speaker":"1. Start with a URL","startTime":857.823,"endTime":861.457,"body":"you're going to have a few of"},{"speaker":"1. Start with a URL","startTime":861.522,"endTime":865.674,"body":"them, you need to be able to say"},{"speaker":"1. Start with a URL","startTime":861.522,"endTime":865.674,"body":"them very easily. That's like I"},{"speaker":"1. Start with a URL","startTime":865.739,"endTime":869.761,"body":"any kind of affiliates that I"},{"speaker":"1. Start with a URL","startTime":865.739,"endTime":869.761,"body":"work with. I try to use the name"},{"speaker":"1. Start with a URL","startTime":869.826,"endTime":872.8100000000001,"body":"of it. I'll do"},{"speaker":"1. Start with a URL","startTime":869.826,"endTime":872.8100000000001,"body":"KrystalProffitt.com/buzzsprout,"},{"speaker":"1. Start with a URL","startTime":872.875,"endTime":876.898,"body":"Krystalproffitt.com/ConvertKit,"},{"speaker":"1. Start with a URL","startTime":872.875,"endTime":876.898,"body":"Krystalproffitt.com/streamyard"},{"speaker":"1. Start with a URL","startTime":876.963,"endTime":880.985,"body":"like all of these are different"},{"speaker":"1. Start with a URL","startTime":876.963,"endTime":880.985,"body":"affiliates that I'm a part of."},{"speaker":"1. Start with a URL","startTime":881.05,"endTime":884.943,"body":"And I use pretty links to make"},{"speaker":"1. Start with a URL","startTime":881.05,"endTime":884.943,"body":"them pretty literally, that's"},{"speaker":"1. Start with a URL","startTime":885.007,"endTime":888.9,"body":"what they are. So this is step"},{"speaker":"1. Start with a URL","startTime":885.007,"endTime":888.9,"body":"number one, you have to start"},{"speaker":"1. Start with a URL","startTime":888.965,"endTime":892.469,"body":"with a URL that you're going to"},{"speaker":"1. Start with a URL","startTime":888.965,"endTime":892.469,"body":"share on your podcast."},{"speaker":"2. Where Will You Promote the URL?","startTime":892.469,"endTime":1472.9099999999999,"body":"Okay. Number two, where are you going to promote this URL? And you're like, well, Krystal, we're talking about the podcast, well done, I'm gonna, I'm gonna share it on the podcast. Okay, hang on, hang on, because this is actually really important because within a podcast, there are multiple places that you can share it. Okay, this is where you have a ton of options. So the first one is, you can say the link that you want to share in your podcast as a call to action. So my recommendation would be you want to lead with who it's for, right? Like, maybe you have a pain point, like, let's say, it's a meal planning guide, okay, like this is I'm totally making this up right now. But it was a meal planning guide for someone who is a busy mom, because I can relate to that, right? It's a busy mom who wants to have all of their meals planned, and includes shopping and all the things that they need to do for a week's worth of dinners. Okay, this is totally awesome job in my head, but it sounds good. I'm like, Ooh, that sounds good. So if you have this, let me know, I'm always interested in meal planning options with a family. So if this was my lead magnet, and I wanted to tell my listeners, I would say, Hey, are you a busy mom that is looking for an easy way to get dinner on the table in less time while sticking to your budget and having easy meals that your family will eat? Okay, first of all, I'm be like, Yes, absolutely. This is me, I have my hand raised, okay. And then you want to tell them why this is important. Okay, so maybe I could say, I have the perfect solution for you. I have this free PDF guide, that's going to save you time, it's going to save you money, it's going to save your sanity. And it's going to be very easy on your budget whenever you are trying to meal plan for your family. Now, if I just left it at that, I would have no idea how to grab this freebie, right. So it's one thing to talk about this incredible lead magnet that you have, but you have to tell people where to go. Well, how do I get this like this sounds perfect for me and I see a lot of podcasters doing this. I see a lot of business owners doing this. They'll talk about they have this incredible solution, I have this perfect tool for you, I have this great resource. And then I'm like, you have a Where do I go, you didn't tell like you, you only gave me half the half the thing I don't Where's the rest of the piece of the puzzle, I need to know where I can go to find this incredible solution, because I'm like, you're dangling the carrot in front of me, and you won't tell me how to get it. So I'm gonna find it somewhere else. We never want to hear that, right? We never want to hear that someone went to someone else, to get a solution that is probably not as good as yours, but because they knew how to market it, and they knew how to talk about it, I'm gonna go to them every time because they told me where to go. They told me how to get it. So this is why the URL is so important. Okay, this is why we talked about the URL at the very beginning, because it is so important to have something easy to say. So you don't forget it, it's easy for your listeners to go to. And you just know that it's going to be an easy option for everybody all around. Okay, so you're going to want to include who it's for, why it's important and how they can grab it. Okay, that's the first option. The next option is adding it to the episode description. So it's going to be there when they're done with the episode. So this is something that would happen in your podcast hosting site. So speaking of buzzsprout, if you're a buzzsprout user, what this looks like is whenever you go to upload an episode, you go in, you upload it, you put the title and in the description, maybe you write a little blurb about what it's about what their number one takeaway is, well in there in buzzsprout, you can put an active URL. Now granted, it sometimes gets funky in some of the podcast players. I know, for a long time that Spotify, like didn't read HTML code, so you would put a link in there and it would literally come out like really wonky. I think it's been fixed. I don't know for sure, like, Don't quote me on that. But I'm pretty sure on most players that if you put a link in your episode description, it's going to show up. So you can literally tell people, hey, go go like wherever you're listening, go look at the show notes, go look at the episode description. And I have the link to the free resource to my guide to the video to the mini course whatever your lead magnet is, tell them, this is where you can find it. It's in the episode description, the URLs there, all you got to do is click it. Okay, that's the second option that you have. The third one is, again, I know I'm so biased, I'm talking to all my best route users. But this is what I know y'all I stick to what I know. And if you use buzzsprout, they have a feature called custom brands. And I'm going to link to a YouTube video that I've recently done. That's going to show you how to set up a custom brand. And I've done this for my buzzsprout affiliate. I've done this for previous promotions that I've done, I've done this for the toolkit that we have. And so what happens is, instead of you just putting the link in the episode description, they will actually put it there for you. And all I have to do now is go and click a button. And it's in there. And they put the affiliate disclaimer. So if you do have something that's like, Oh, I need to disclaim that if someone clicks on this, like if you're an Amazon affiliate, for example, and you mentioned something in your podcast episode, and you're like, Oh, I want them to go buy it on Amazon and then I'll get a commission. Well, you have to disclaim that. So buzzsprout has made it easy to where you can upload all of that information. And then they put the disclaimer on there. Like hey, by the way, this is an affiliate link. I just love like they think of everything over there. So I do have a YouTube video in the episode Show Notes for this episode. So again, that's Krystal. proffitt.com slash Episode 227. Go there whenever you're done listening to this, and you'll find all this information. Okay, so even though it's not an affiliate promo, because you're just like, I don't like this isn't really apply, you can still use it. Okay, I do this all the time, for things that aren't even an affiliate promotion, because to me, it doesn't really matter. What matters to me is that the link is there, that someone can go and see. Like, they can actually just go to the episode description and click on it. It's not this like big complicated thing, y'all. Sometimes we make it too complicated. We really do like everything that I've told you besides the whole WordPress thing. Like, you really don't even need a website to do this. You could do this with just a buzzsprout website and email service provider and something to make it a short Pretty Link. That's all you need. Don't make it so complicated. Okay, so you can do the custom brands with buzzsprout and it will add it to the episode description. Okay. The next thing is you could put the link for the episode web page in your buzzsprout episode. So I feel like I'm getting a little techie but like trying to get all visual here. But if you're in again, your buzzsprout portal, you're in episode like you uploaded the episode and you go down. There is a kind of like a hidden piece of the puzzle. If you've never seen this, I'm about to blow your mind. Okay, I'm about to blow your mind. But if you go down to the very bottom, there's this option that says see more options in there. If you click on it, it's where you can add information like who your guest is, which for me, most the time I put my name because I'm the host, I'm the guest, I'm the person speaking. Unless I have a guest on the show, then I put their name, then I can put a seo keyword, I can put a very specific episode web page. This is where you can put your lead magnet URL. Boom, Mic drop. I hope that y'all knew this. I hope I'm not blowing everybody's mind. I hope that you're like, yeah, we knew that Krystal. But yet, there is a place for you to put the episode web page. And instead of sending it like I'm sending you all to Krystalproffitt.com/episode227. That's the Show Notes for this episode. But if I wanted to send you to a lead magnet, instead of putting that URL, like my two to seven URL, down at the bottom, I could just put my lead magnet and say, Hey, wherever you're listening to this, you'll see where it says go to episode webpage, click on that button, especially like I know this works beautifully, an apple podcast, you go down there and it says episode webpage, you click on that button, and it will take them to your lead magnet, it makes your life so much easier. So much easier. Okay, so y'all were that was just number two, like, I mean, that was a whole bunch of like, where you're gonna promote it. Those are all your options. So let me do a quick recap. Okay. So the first thing that we talked about is you have to start with a good URL, it has to be something easy for you to say, for your listeners to remember. The second is, where are you going to promote it, those are all the options that we just covered there, I think I covered five or six. And all of these are going to be in the show notes, along with some of the buzzsprout YouTube videos that I've done that shows you how to use custom"},{"speaker":"2. Where Will You Promote the URL?","startTime":892.469,"endTime":1472.9099999999999,"body":"brands."},{"speaker":"3. Lead Magnet Delivery","startTime":1472.9099999999999,"endTime":1475.025,"body":"And"},{"speaker":"3. Lead Magnet Delivery","startTime":1472.9099999999999,"endTime":1475.025,"body":"then the third thing that I want"},{"speaker":"3. Lead Magnet Delivery","startTime":1475.0839999999998,"endTime":1478.6689999999999,"body":"to talk about is your actual"},{"speaker":"3. Lead Magnet Delivery","startTime":1475.0839999999998,"endTime":1478.6689999999999,"body":"lead magnet delivery. So how are"},{"speaker":"3. Lead Magnet Delivery","startTime":1478.728,"endTime":1482.431,"body":"you going to deliver your lead"},{"speaker":"3. Lead Magnet Delivery","startTime":1478.728,"endTime":1482.431,"body":"magnet because you got to follow"},{"speaker":"3. Lead Magnet Delivery","startTime":1482.4899999999998,"endTime":1485.781,"body":"up on what you promise your"},{"speaker":"3. Lead Magnet Delivery","startTime":1482.4899999999998,"endTime":1485.781,"body":"audience, right? You have to"},{"speaker":"3. Lead Magnet Delivery","startTime":1485.8400000000001,"endTime":1489.1309999999999,"body":"actually make good on what"},{"speaker":"3. Lead Magnet Delivery","startTime":1485.8400000000001,"endTime":1489.1309999999999,"body":"you're saying you're going to"},{"speaker":"3. Lead Magnet Delivery","startTime":1489.19,"endTime":1492.658,"body":"deliver to them. So this is"},{"speaker":"3. Lead Magnet Delivery","startTime":1489.19,"endTime":1492.658,"body":"where you need an email service"},{"speaker":"3. Lead Magnet Delivery","startTime":1492.716,"endTime":1495.8310000000001,"body":"provider. Okay, this is"},{"speaker":"3. Lead Magnet Delivery","startTime":1492.716,"endTime":1495.8310000000001,"body":"something very important that"},{"speaker":"3. Lead Magnet Delivery","startTime":1495.8899999999999,"endTime":1499.2399999999998,"body":"you need to have done. Or you"},{"speaker":"3. Lead Magnet Delivery","startTime":1495.8899999999999,"endTime":1499.2399999999998,"body":"could do a download on your"},{"speaker":"3. Lead Magnet Delivery","startTime":1499.299,"endTime":1503.002,"body":"website. I'm not a fan of this"},{"speaker":"3. Lead Magnet Delivery","startTime":1499.299,"endTime":1503.002,"body":"simply because you're not really"},{"speaker":"3. Lead Magnet Delivery","startTime":1503.06,"endTime":1506.8809999999999,"body":"capturing the lead magnet, right"},{"speaker":"3. Lead Magnet Delivery","startTime":1503.06,"endTime":1506.8809999999999,"body":"like or you're not capturing the"},{"speaker":"3. Lead Magnet Delivery","startTime":1506.94,"endTime":1510.6419999999998,"body":"lead, you're not getting an opt"},{"speaker":"3. Lead Magnet Delivery","startTime":1506.94,"endTime":1510.6419999999998,"body":"in. So if you just send someone"},{"speaker":"3. Lead Magnet Delivery","startTime":1510.701,"endTime":1514.1100000000001,"body":"to a page, you're like, oh,"},{"speaker":"3. Lead Magnet Delivery","startTime":1510.701,"endTime":1514.1100000000001,"body":"here's my free resource. Well,"},{"speaker":"3. Lead Magnet Delivery","startTime":1514.1689999999999,"endTime":1517.4009999999998,"body":"you're not actually having them"},{"speaker":"3. Lead Magnet Delivery","startTime":1514.1689999999999,"endTime":1517.4009999999998,"body":"opt in. So I think it's"},{"speaker":"3. Lead Magnet Delivery","startTime":1517.46,"endTime":1520.8690000000001,"body":"important to have an email"},{"speaker":"3. Lead Magnet Delivery","startTime":1517.46,"endTime":1520.8690000000001,"body":"service provider, that you keep"},{"speaker":"3. Lead Magnet Delivery","startTime":1520.9279999999999,"endTime":1524.395,"body":"all these resources, how it"},{"speaker":"3. Lead Magnet Delivery","startTime":1520.9279999999999,"endTime":1524.395,"body":"almost feels like I need to say"},{"speaker":"3. Lead Magnet Delivery","startTime":1524.4540000000002,"endTime":1528.0390000000002,"body":"behind a paywall. It's not a"},{"speaker":"3. Lead Magnet Delivery","startTime":1524.4540000000002,"endTime":1528.0390000000002,"body":"paywall, right, because no one's"},{"speaker":"3. Lead Magnet Delivery","startTime":1528.098,"endTime":1531.9180000000001,"body":"paying for it. It's free. It's a"},{"speaker":"3. Lead Magnet Delivery","startTime":1528.098,"endTime":1531.9180000000001,"body":"lead magnet. But it is something"},{"speaker":"3. Lead Magnet Delivery","startTime":1531.9769999999999,"endTime":1535.504,"body":"where they have to opt in, they"},{"speaker":"3. Lead Magnet Delivery","startTime":1531.9769999999999,"endTime":1535.504,"body":"have to give you their email"},{"speaker":"3. Lead Magnet Delivery","startTime":1535.562,"endTime":1539.089,"body":"address in exchange for the"},{"speaker":"3. Lead Magnet Delivery","startTime":1535.562,"endTime":1539.089,"body":"value that you're providing. And"},{"speaker":"3. Lead Magnet Delivery","startTime":1539.1480000000001,"endTime":1542.674,"body":"I talked about this a lot in"},{"speaker":"3. Lead Magnet Delivery","startTime":1539.1480000000001,"endTime":1542.674,"body":"Episode 115, when we originally"},{"speaker":"3. Lead Magnet Delivery","startTime":1542.7330000000002,"endTime":1546.083,"body":"talked about how to grow an"},{"speaker":"3. Lead Magnet Delivery","startTime":1542.7330000000002,"endTime":1546.083,"body":"email list is there has to be"},{"speaker":"3. Lead Magnet Delivery","startTime":1546.1419999999998,"endTime":1549.962,"body":"some sort of value exchange. and"},{"speaker":"3. Lead Magnet Delivery","startTime":1546.1419999999998,"endTime":1549.962,"body":"the value is like if you want to"},{"speaker":"3. Lead Magnet Delivery","startTime":1550.0210000000002,"endTime":1553.7240000000002,"body":"think it in like monetary wise"},{"speaker":"3. Lead Magnet Delivery","startTime":1550.0210000000002,"endTime":1553.7240000000002,"body":"is the dollar is them giving you"},{"speaker":"3. Lead Magnet Delivery","startTime":1553.7820000000002,"endTime":1557.1909999999998,"body":"their email address. And then"},{"speaker":"3. Lead Magnet Delivery","startTime":1553.7820000000002,"endTime":1557.1909999999998,"body":"the value that you're giving"},{"speaker":"3. Lead Magnet Delivery","startTime":1557.25,"endTime":1560.4830000000002,"body":"back in return is a really"},{"speaker":"3. Lead Magnet Delivery","startTime":1557.25,"endTime":1560.4830000000002,"body":"awesome lead magnet, it is a"},{"speaker":"3. Lead Magnet Delivery","startTime":1560.5410000000002,"endTime":1563.833,"body":"very good resource. It's"},{"speaker":"3. Lead Magnet Delivery","startTime":1560.5410000000002,"endTime":1563.833,"body":"something of value. Y'all know,"},{"speaker":"3. Lead Magnet Delivery","startTime":1563.891,"endTime":1567.594,"body":"I'm all about value around here."},{"speaker":"3. Lead Magnet Delivery","startTime":1563.891,"endTime":1567.594,"body":"If you are doing anything, and"},{"speaker":"3. Lead Magnet Delivery","startTime":1567.6529999999998,"endTime":1570.7089999999998,"body":"it's not valuable, you are"},{"speaker":"3. Lead Magnet Delivery","startTime":1567.6529999999998,"endTime":1570.7089999999998,"body":"wasting your time. I want"},{"speaker":"3. Lead Magnet Delivery","startTime":1570.768,"endTime":1574.2939999999999,"body":"everything that you create for"},{"speaker":"3. Lead Magnet Delivery","startTime":1570.768,"endTime":1574.2939999999999,"body":"your audience to be of value,"},{"speaker":"3. Lead Magnet Delivery","startTime":1574.353,"endTime":1577.938,"body":"otherwise, you're wasting your"},{"speaker":"3. Lead Magnet Delivery","startTime":1574.353,"endTime":1577.938,"body":"time you're wasting their time"},{"speaker":"3. Lead Magnet Delivery","startTime":1577.9969999999998,"endTime":1581.4650000000001,"body":"and you're wasting my time."},{"speaker":"3. Lead Magnet Delivery","startTime":1577.9969999999998,"endTime":1581.4650000000001,"body":"Okay, like and the reason why I"},{"speaker":"3. Lead Magnet Delivery","startTime":1581.524,"endTime":1585.1680000000001,"body":"say you're wasting my time is"},{"speaker":"3. Lead Magnet Delivery","startTime":1581.524,"endTime":1585.1680000000001,"body":"because you're listening to this"},{"speaker":"3. Lead Magnet Delivery","startTime":1585.226,"endTime":1588.576,"body":"episode. And you're not actually"},{"speaker":"3. Lead Magnet Delivery","startTime":1585.226,"endTime":1588.576,"body":"going to go do something"},{"speaker":"3. Lead Magnet Delivery","startTime":1588.6350000000002,"endTime":1592.2199999999998,"body":"valuable with it. Okay, oh, I"},{"speaker":"3. Lead Magnet Delivery","startTime":1588.6350000000002,"endTime":1592.2199999999998,"body":"feel like I'm about to get in a"},{"speaker":"3. Lead Magnet Delivery","startTime":1592.279,"endTime":1595.982,"body":"tough love talk. And that's what"},{"speaker":"3. Lead Magnet Delivery","startTime":1592.279,"endTime":1595.982,"body":"we're trying to do here today."},{"speaker":"3. Lead Magnet Delivery","startTime":1596.0410000000002,"endTime":1599.6260000000002,"body":"So it depends on the type of"},{"speaker":"3. Lead Magnet Delivery","startTime":1596.0410000000002,"endTime":1599.6260000000002,"body":"content you're creating, and how"},{"speaker":"3. Lead Magnet Delivery","startTime":1599.685,"endTime":1603.3290000000002,"body":"technical you want to be on how"},{"speaker":"3. Lead Magnet Delivery","startTime":1599.685,"endTime":1603.3290000000002,"body":"you decide you want to deliver"},{"speaker":"3. Lead Magnet Delivery","startTime":1603.3870000000002,"endTime":1606.5030000000002,"body":"your main lead magnet. So"},{"speaker":"3. Lead Magnet Delivery","startTime":1603.3870000000002,"endTime":1606.5030000000002,"body":"whenever I first started, I"},{"speaker":"3. Lead Magnet Delivery","startTime":1606.5610000000001,"endTime":1610.1460000000002,"body":"simply just said the URL. They"},{"speaker":"3. Lead Magnet Delivery","startTime":1606.5610000000001,"endTime":1610.1460000000002,"body":"were sent to a landing page on"},{"speaker":"3. Lead Magnet Delivery","startTime":1610.205,"endTime":1613.908,"body":"my website, they opted in, and"},{"speaker":"3. Lead Magnet Delivery","startTime":1610.205,"endTime":1613.908,"body":"then they got a lead or they got"},{"speaker":"3. Lead Magnet Delivery","startTime":1613.967,"endTime":1617.4340000000002,"body":"an email with their lead magnet."},{"speaker":"3. Lead Magnet Delivery","startTime":1613.967,"endTime":1617.4340000000002,"body":"And then they entered in a"},{"speaker":"3. Lead Magnet Delivery","startTime":1617.493,"endTime":1621.196,"body":"welcome sequence. So if you're"},{"speaker":"3. Lead Magnet Delivery","startTime":1617.493,"endTime":1621.196,"body":"like, what's a welcome sequence?"},{"speaker":"3. Lead Magnet Delivery","startTime":1621.255,"endTime":1624.7220000000002,"body":"What are you talking about? Go"},{"speaker":"3. Lead Magnet Delivery","startTime":1621.255,"endTime":1624.7220000000002,"body":"listen to Episode 115. Okay,"},{"speaker":"3. Lead Magnet Delivery","startTime":1624.781,"endTime":1626.7800000000002,"body":"it's going to show you the basics."},{"speaker":"Real World Examples \u0026 a Tough Love Talk","startTime":1626.7800000000002,"endTime":1924.049,"body":"So if you're listening to this, and you're just like, I feel really lost. I don't know. Go listen to that episode. Come back and listen to this one again. Because these are very important, and these aren't like, if you're just getting started, if you're just like, I just stepped into the online business space, I don't know what a podcast really is. I don't know how to get started. I don't know, like email service provider. What what are you even talking about? This is an advanced strategy. Okay? This may not be something that you implement right away with your podcast, okay? You don't have to do everything in the first three months of your show. And if you do feel that way, if you felt like, I gotta have the perfect website, before I can get started, I have to have an email list before I can get started. I need to have 1000 Instagram followers before I get started, I need to be doing YouTube. I need to be doing Pinterest. Don't forget LinkedIn and Twitter. Calm down. Okay. It is not all okay. Like here is a for real world example. I was podcasting for a year and a half before I started posting on YouTube, like True Story, okay, and I wanted to do not get me wrong. I wanted to be everywhere. I wanted to be on YouTube, I wanted to be all the places because that's what it seemed like everybody else was doing. I thought I'm supposed to be doing all of these things. What am I doing? Why am I just doing one thing I needed to be here, this and this. And I was stressed out, I stressed myself out because of comparison. That's really what it was, as I was comparing my journey to other peoples who had been doing it for a while. So if you are just getting started, and you're like, I feel way over like in over my head, I don't know that I'm ready for this, then this may not apply to you. Today's episode may be one that you need to come back, like bookmark it, and come back to it whenever you're like, Okay, now I'm ready to start building my email list. Now I'm ready to go all in. because let me tell you focusing on too many things at one time is a guaranteed way for you to get nowhere. Let me say that again. Okay, focusing on too many things, at one time is a guaranteed way for you to get nowhere. And that's not what I want for you, you have too much of an important message to share that I don't want you to get caught up and get stuck. Okay? This happens so often where I see brand new podcasters burning out and I'm like, bam, like what, what's the deal? Like there is a I asked a lot of questions, and I get to the root of the problem. And most of it is stress that they think they have to do all of these things all at one time. And it's just like, well, I need to, I need to find a social media manager, I need to find a Facebook Ads Manager, I can't afford to hire a podcast editor because I'm already spending so much on a blog content writer, and then someone to produce my videos into and I'm like, whoa, whoa, what are you even doing? Why are you doing all this stuff? You've got to get some traction on one platform in one place before you can start focusing on all the other things because I get it. I know. It's like shiny object syndrome, right? And you're like, no, it's not really because it's going to help my business, it's going to help me grow, it's going to help me be in better entrepreneur, I'll be able to serve my audience better. Maybe, maybe you will. Or maybe you're going to focus on the wrong things, and quit before you ever get that opportunity to really serve your audience because you're stressed out or you're burned out, or it's just not fun anymore. And my goal is to make podcasting fun for you, and less stressful. So you're excited. You're excited to come back to your microphone. I don't want you looking at your mic. Like if you're looking around right now. And you're like, Oh, I see that microphone over there. How does your microphone make you feel? Okay, we're like full blown therapy session now. Okay. Look at your microphone, or whatever you use to record and say, How did I feel? The last time I tried to record? Was it stressed out? Do you look at it and you're just like you like crinkle up your nose and you're like, Oh, I don't want to do it anymore. I don't want this to happen to you. So if today's podcast episode felt a little over your head or a little like it was too much, then take a step back, bookmark this episode, come back to it whenever you're ready. Or like I said, go back and listen to Episode 115. And then come back to this episode. You need to bookmark both of them because they're very important to growing your email list. And I think that you can do incredible things whenever you focus on the right things with the right amount of energy at the right"},{"speaker":"Real World Examples \u0026 a Tough Love Talk","startTime":1626.7800000000002,"endTime":1924.049,"body":"time."},{"speaker":"Outro","startTime":1924.049,"endTime":1927.3159999999998,"body":"Oh y'all what an episode."},{"speaker":"Outro","startTime":1924.049,"endTime":1927.3159999999998,"body":"Oh my goodness. So today's"},{"speaker":"Outro","startTime":1927.379,"endTime":1929.9560000000001,"body":"shownotes"},{"speaker":"Outro","startTime":1927.379,"endTime":1929.9560000000001,"body":"Krystalproffitt.com/episode227."},{"speaker":"Outro","startTime":1930.018,"endTime":1933.8519999999999,"body":"All the things we talked about"},{"speaker":"Outro","startTime":1930.018,"endTime":1933.8519999999999,"body":"will be there today. cluding a"},{"speaker":"Outro","startTime":1933.9140000000002,"endTime":1937.5590000000002,"body":"link to the previous episode"},{"speaker":"Outro","startTime":1933.9140000000002,"endTime":1937.5590000000002,"body":"about growing your email list"},{"speaker":"Outro","startTime":1937.6219999999998,"endTime":1941.393,"body":"with a podcast. I'm actually"},{"speaker":"Outro","startTime":1937.6219999999998,"endTime":1941.393,"body":"gonna link to an episode that I"},{"speaker":"Outro","startTime":1941.455,"endTime":1944.9740000000002,"body":"did with Erica Holmes about"},{"speaker":"Outro","startTime":1941.455,"endTime":1944.9740000000002,"body":"email marketing that I think"},{"speaker":"Outro","startTime":1945.0369999999998,"endTime":1948.996,"body":"you'll find helpful too. So go"},{"speaker":"Outro","startTime":1945.0369999999998,"endTime":1948.996,"body":"check that out, go listen to it."},{"speaker":"Outro","startTime":1949.0590000000002,"endTime":1952.955,"body":"I'm really excited about email"},{"speaker":"Outro","startTime":1949.0590000000002,"endTime":1952.955,"body":"marketing. It's one of my goals"},{"speaker":"Outro","startTime":1953.018,"endTime":1957.103,"body":"this year, which is why I wanted"},{"speaker":"Outro","startTime":1953.018,"endTime":1957.103,"body":"to talk about it. And I want you"},{"speaker":"Outro","startTime":1957.1660000000002,"endTime":1960.7469999999998,"body":"to feel better prepared with"},{"speaker":"Outro","startTime":1957.1660000000002,"endTime":1960.7469999999998,"body":"growing your email list with"},{"speaker":"Outro","startTime":1960.81,"endTime":1964.6439999999998,"body":"your podcast. So wherever you're"},{"speaker":"Outro","startTime":1960.81,"endTime":1964.6439999999998,"body":"listening to this show, make"},{"speaker":"Outro","startTime":1964.7060000000001,"endTime":1968.665,"body":"sure you take a screenshot and"},{"speaker":"Outro","startTime":1964.7060000000001,"endTime":1968.665,"body":"tag me on social media, share it"},{"speaker":"Outro","startTime":1968.728,"endTime":1972.6239999999998,"body":"out on your Instagram stories or"},{"speaker":"Outro","startTime":1968.728,"endTime":1972.6239999999998,"body":"wherever you feel comfortable"},{"speaker":"Outro","startTime":1972.687,"endTime":1976.52,"body":"sharing podcast information, but"},{"speaker":"Outro","startTime":1972.687,"endTime":1976.52,"body":"I would love to see what you"},{"speaker":"Outro","startTime":1976.583,"endTime":1980.165,"body":"thought about today's episode"},{"speaker":"Outro","startTime":1976.583,"endTime":1980.165,"body":"and I would love for you to"},{"speaker":"Outro","startTime":1980.228,"endTime":1984.25,"body":"reach out if you have questions"},{"speaker":"Outro","startTime":1980.228,"endTime":1984.25,"body":"about email marketing, okay, I'm"},{"speaker":"Outro","startTime":1984.313,"endTime":1988.397,"body":"not the foremost expert in email"},{"speaker":"Outro","startTime":1984.313,"endTime":1988.397,"body":"marketing, but I know a thing or"},{"speaker":"Outro","startTime":1988.46,"endTime":1992.105,"body":"two I know just enough to be"},{"speaker":"Outro","startTime":1988.46,"endTime":1992.105,"body":"dangerous and I would love to"},{"speaker":"Outro","startTime":1992.1680000000001,"endTime":1995.875,"body":"help you grow your email list"},{"speaker":"Outro","startTime":1992.1680000000001,"endTime":1995.875,"body":"with your podcast. But that's"},{"speaker":"Outro","startTime":1995.938,"endTime":1999.897,"body":"all I have for you today. So as"},{"speaker":"Outro","startTime":1995.938,"endTime":1999.897,"body":"always remember, keep it up. We"},{"speaker":"Outro","startTime":1999.96,"endTime":2001.7199999999998,"body":"all have to start somewhere."}]}