{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.54,"endTime":141.24,"body":"I don't know how many of"},{"speaker":"Intro","startTime":135.54,"endTime":141.24,"body":"you listen to my daily podcast,"},{"speaker":"Intro","startTime":141.3,"endTime":147.09,"body":"the potty report, but I have"},{"speaker":"Intro","startTime":141.3,"endTime":147.09,"body":"been very openly passionate"},{"speaker":"Intro","startTime":147.09,"endTime":151.38,"body":"about podcast ads like talking"},{"speaker":"Intro","startTime":147.09,"endTime":151.38,"body":"about the different ways I want"},{"speaker":"Intro","startTime":151.38,"endTime":154.05,"body":"to experiment with them this"},{"speaker":"Intro","startTime":151.38,"endTime":154.05,"body":"year, the different things that"},{"speaker":"Intro","startTime":154.05,"endTime":159.54000000000002,"body":"I'm learning and how I'm seeing"},{"speaker":"Intro","startTime":154.05,"endTime":159.54000000000002,"body":"my audience respond to podcast"},{"speaker":"Intro","startTime":159.54000000000002,"endTime":163.59,"body":"ads in general ever since. I"},{"speaker":"Intro","startTime":159.54000000000002,"endTime":163.59,"body":"started using them in different"},{"speaker":"Intro","startTime":163.59,"endTime":168.48000000000002,"body":"ways. But I had a fantastic"},{"speaker":"Intro","startTime":163.59,"endTime":168.48000000000002,"body":"question that was posed to me"},{"speaker":"Intro","startTime":168.48000000000002,"endTime":173.22,"body":"recently by a member of our"},{"speaker":"Intro","startTime":168.48000000000002,"endTime":173.22,"body":"community. So shout out to elder"},{"speaker":"Intro","startTime":173.22,"endTime":177.99,"body":"he is in our free profit podcast"},{"speaker":"Intro","startTime":173.22,"endTime":177.99,"body":"online community Facebook group,"},{"speaker":"Intro","startTime":178.02,"endTime":182.28,"body":"and he is always so active on"},{"speaker":"Intro","startTime":178.02,"endTime":182.28,"body":"our Facebook Lives. So shout out"},{"speaker":"Intro","startTime":182.31,"endTime":186.66,"body":"elder This is for you. You have"},{"speaker":"Intro","startTime":182.31,"endTime":186.66,"body":"the question? Do we have"},{"speaker":"Intro","startTime":186.66,"endTime":191.31,"body":"templates for how podcast ads"},{"speaker":"Intro","startTime":186.66,"endTime":191.31,"body":"are supposed to work or what"},{"speaker":"Intro","startTime":191.31,"endTime":195.75,"body":"we're supposed to say? So this"},{"speaker":"Intro","startTime":191.31,"endTime":195.75,"body":"episode today was inspired by"},{"speaker":"Intro","startTime":195.75,"endTime":200.22,"body":"elders question, and I have so"},{"speaker":"Intro","startTime":195.75,"endTime":200.22,"body":"many thoughts, and just so many"},{"speaker":"Intro","startTime":200.22,"endTime":203.61,"body":"fun things to share with you"},{"speaker":"Intro","startTime":200.22,"endTime":203.61,"body":"today. So let's get right to it."},{"speaker":"Intro","startTime":205.05,"endTime":208.59,"body":"Welcome to the profit podcast"},{"speaker":"Intro","startTime":205.05,"endTime":208.59,"body":"where we teach entrepreneurs how"},{"speaker":"Intro","startTime":208.59,"endTime":212.46,"body":"to start launch and market their"},{"speaker":"Intro","startTime":208.59,"endTime":212.46,"body":"podcast. I'm your host, Krystal,"},{"speaker":"Intro","startTime":212.46,"endTime":215.28,"body":"Proffitt, and I'm so excited"},{"speaker":"Intro","startTime":212.46,"endTime":215.28,"body":"that you're here. Thanks for"},{"speaker":"Intro","startTime":215.28,"endTime":217.44,"body":"hanging out with me today."},{"speaker":"Intro","startTime":215.28,"endTime":217.44,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":217.44,"endTime":220.59,"body":"figure out the world of"},{"speaker":"Intro","startTime":217.44,"endTime":220.59,"body":"podcasting, think of this show"},{"speaker":"Intro","startTime":220.59,"endTime":223.98000000000002,"body":"as the time saving shortcut"},{"speaker":"Intro","startTime":220.59,"endTime":223.98000000000002,"body":"you've been looking for. So"},{"speaker":"Intro","startTime":224.01,"endTime":225.60000000000002,"body":"let's get right to it, shall we?"},{"speaker":"Podcast Ad Process","startTime":230.26,"endTime":233.103,"body":"Okay, so I"},{"speaker":"Podcast Ad Process","startTime":230.26,"endTime":233.103,"body":"already told you all about elder"},{"speaker":"Podcast Ad Process","startTime":233.169,"endTime":236.74099999999999,"body":"and I'm just I'm so grateful"},{"speaker":"Podcast Ad Process","startTime":233.169,"endTime":236.74099999999999,"body":"that he had this question"},{"speaker":"Podcast Ad Process","startTime":236.80700000000002,"endTime":240.907,"body":"because there are some things in"},{"speaker":"Podcast Ad Process","startTime":236.80700000000002,"endTime":240.907,"body":"my business and in my podcast"},{"speaker":"Podcast Ad Process","startTime":240.973,"endTime":244.743,"body":"that just kind of happen"},{"speaker":"Podcast Ad Process","startTime":240.973,"endTime":244.743,"body":"naturally for me. And people ask"},{"speaker":"Podcast Ad Process","startTime":244.809,"endTime":248.909,"body":"me questions. Well, how did you"},{"speaker":"Podcast Ad Process","startTime":244.809,"endTime":248.909,"body":"come up with that? How did you"},{"speaker":"Podcast Ad Process","startTime":248.97500000000002,"endTime":253.142,"body":"start doing this? And I'm like,"},{"speaker":"Podcast Ad Process","startTime":248.97500000000002,"endTime":253.142,"body":"Oh, I guess I do have a process"},{"speaker":"Podcast Ad Process","startTime":253.208,"endTime":257.308,"body":"or I have things that are going"},{"speaker":"Podcast Ad Process","startTime":253.208,"endTime":257.308,"body":"on in this crazy head of mine,"},{"speaker":"Podcast Ad Process","startTime":257.374,"endTime":261.474,"body":"that not everybody thinks this"},{"speaker":"Podcast Ad Process","startTime":257.374,"endTime":261.474,"body":"way. And so I'm so glad that he"},{"speaker":"Podcast Ad Process","startTime":261.54,"endTime":265.31,"body":"asked this question, because"},{"speaker":"Podcast Ad Process","startTime":261.54,"endTime":265.31,"body":"podcast ads, like just being"},{"speaker":"Podcast Ad Process","startTime":265.376,"endTime":269.146,"body":"totally Frank, really upfront"},{"speaker":"Podcast Ad Process","startTime":265.376,"endTime":269.146,"body":"and honest, are a trial and"},{"speaker":"Podcast Ad Process","startTime":269.212,"endTime":273.444,"body":"error. They really are. And the"},{"speaker":"Podcast Ad Process","startTime":269.212,"endTime":273.444,"body":"reason why I say that is because"},{"speaker":"Podcast Ad Process","startTime":273.51099999999997,"endTime":277.47900000000004,"body":"I have been listening to podcast"},{"speaker":"Podcast Ad Process","startTime":273.51099999999997,"endTime":277.47900000000004,"body":"cheese. Let me see. I first"},{"speaker":"Podcast Ad Process","startTime":277.545,"endTime":281.711,"body":"started listening to podcasts,"},{"speaker":"Podcast Ad Process","startTime":277.545,"endTime":281.711,"body":"probably in 2014 2015. somewhere"},{"speaker":"Podcast Ad Process","startTime":281.77700000000004,"endTime":285.679,"body":"around there, maybe earlier,"},{"speaker":"Podcast Ad Process","startTime":281.77700000000004,"endTime":285.679,"body":"maybe earlier than that. But I"},{"speaker":"Podcast Ad Process","startTime":285.745,"endTime":289.91200000000003,"body":"wasn't a huge podcast listener"},{"speaker":"Podcast Ad Process","startTime":285.745,"endTime":289.91200000000003,"body":"whenever they first came out. It"},{"speaker":"Podcast Ad Process","startTime":289.978,"endTime":294.012,"body":"wasn't until I got an iPhone."},{"speaker":"Podcast Ad Process","startTime":289.978,"endTime":294.012,"body":"And then I started listening on"},{"speaker":"Podcast Ad Process","startTime":294.078,"endTime":298.244,"body":"there. Like I wasn't one of the"},{"speaker":"Podcast Ad Process","startTime":294.078,"endTime":298.244,"body":"early adopters of Oh, I'm gonna"},{"speaker":"Podcast Ad Process","startTime":298.31,"endTime":302.477,"body":"download podcasts to my iPod and"},{"speaker":"Podcast Ad Process","startTime":298.31,"endTime":302.477,"body":"make it like all those No, No,"},{"speaker":"Podcast Ad Process","startTime":302.543,"endTime":306.577,"body":"I'm not. I wish I could say Oh,"},{"speaker":"Podcast Ad Process","startTime":302.543,"endTime":306.577,"body":"was it Oh, gee, that did that"},{"speaker":"Podcast Ad Process","startTime":306.64300000000003,"endTime":310.743,"body":"back in the day. But that's not"},{"speaker":"Podcast Ad Process","startTime":306.64300000000003,"endTime":310.743,"body":"how things worked around here."},{"speaker":"Podcast Ad Process","startTime":310.81,"endTime":314.844,"body":"Actually, in 2015, I would have"},{"speaker":"Podcast Ad Process","startTime":310.81,"endTime":314.844,"body":"been pregnant like that whole"},{"speaker":"Podcast Ad Process","startTime":314.90999999999997,"endTime":318.87800000000004,"body":"year. And I remember always"},{"speaker":"Podcast Ad Process","startTime":314.90999999999997,"endTime":318.87800000000004,"body":"listening to podcast, whenever I"},{"speaker":"Podcast Ad Process","startTime":318.944,"endTime":322.714,"body":"would take my other son, my"},{"speaker":"Podcast Ad Process","startTime":318.944,"endTime":322.714,"body":"middle son on walks, we had a"},{"speaker":"Podcast Ad Process","startTime":322.78,"endTime":326.615,"body":"jogging stroller, this was back"},{"speaker":"Podcast Ad Process","startTime":322.78,"endTime":326.615,"body":"in the era of being new to"},{"speaker":"Podcast Ad Process","startTime":326.682,"endTime":330.716,"body":"staying at home and trying to be"},{"speaker":"Podcast Ad Process","startTime":326.682,"endTime":330.716,"body":"outside trying to occupy You"},{"speaker":"Podcast Ad Process","startTime":330.78200000000004,"endTime":334.419,"body":"know, my then three year old"},{"speaker":"Podcast Ad Process","startTime":330.78200000000004,"endTime":334.419,"body":"son, and you know, just be"},{"speaker":"Podcast Ad Process","startTime":334.485,"endTime":338.519,"body":"outside be active. And I would"},{"speaker":"Podcast Ad Process","startTime":334.485,"endTime":338.519,"body":"listen to music sometimes. But"},{"speaker":"Podcast Ad Process","startTime":338.586,"endTime":342.223,"body":"then I would listen to podcasts"},{"speaker":"Podcast Ad Process","startTime":338.586,"endTime":342.223,"body":"as well. And I remember"},{"speaker":"Podcast Ad Process","startTime":342.289,"endTime":346.522,"body":"thinking, this is a really great"},{"speaker":"Podcast Ad Process","startTime":342.289,"endTime":346.522,"body":"ad, or this was so dumb. Why is"},{"speaker":"Podcast Ad Process","startTime":346.58799999999997,"endTime":350.688,"body":"this ad on this podcast? So if"},{"speaker":"Podcast Ad Process","startTime":346.58799999999997,"endTime":350.688,"body":"you don't know this about me, I"},{"speaker":"Podcast Ad Process","startTime":350.754,"endTime":354.92,"body":"have a marketing degree. And I"},{"speaker":"Podcast Ad Process","startTime":350.754,"endTime":354.92,"body":"know usually it doesn't apply to"},{"speaker":"Podcast Ad Process","startTime":354.98699999999997,"endTime":359.087,"body":"a lot of the things that I do."},{"speaker":"Podcast Ad Process","startTime":354.98699999999997,"endTime":359.087,"body":"But it really explains why I am"},{"speaker":"Podcast Ad Process","startTime":359.153,"endTime":362.856,"body":"so obsessed with understanding"},{"speaker":"Podcast Ad Process","startTime":359.153,"endTime":362.856,"body":"people's strategy and the"},{"speaker":"Podcast Ad Process","startTime":362.923,"endTime":367.089,"body":"tactics that they use, because I"},{"speaker":"Podcast Ad Process","startTime":362.923,"endTime":367.089,"body":"was taught to pay attention to"},{"speaker":"Podcast Ad Process","startTime":367.155,"endTime":371.454,"body":"these things. So when we're on a"},{"speaker":"Podcast Ad Process","startTime":367.155,"endTime":371.454,"body":"family road trip, and my husband"},{"speaker":"Podcast Ad Process","startTime":371.52,"endTime":375.62,"body":"like, I will point out so many"},{"speaker":"Podcast Ad Process","startTime":371.52,"endTime":375.62,"body":"billboards that I'm like, Oh my"},{"speaker":"Podcast Ad Process","startTime":375.68600000000004,"endTime":379.919,"body":"gosh, if they just did this one"},{"speaker":"Podcast Ad Process","startTime":375.68600000000004,"endTime":379.919,"body":"thing, then I bet their business"},{"speaker":"Podcast Ad Process","startTime":379.985,"endTime":383.821,"body":"would be so much better. Or if"},{"speaker":"Podcast Ad Process","startTime":379.985,"endTime":383.821,"body":"they could just change this"},{"speaker":"Podcast Ad Process","startTime":383.887,"endTime":387.45799999999997,"body":"picture and do all these, like"},{"speaker":"Podcast Ad Process","startTime":383.887,"endTime":387.45799999999997,"body":"rearrange it like it is"},{"speaker":"Podcast Ad Process","startTime":387.524,"endTime":391.36,"body":"something I cannot turn it off."},{"speaker":"Podcast Ad Process","startTime":387.524,"endTime":391.36,"body":"Y'all I cannot turn off my"},{"speaker":"Podcast Ad Process","startTime":391.426,"endTime":395.262,"body":"marketing brain It is always"},{"speaker":"Podcast Ad Process","startTime":391.426,"endTime":395.262,"body":"they're always working in the"},{"speaker":"Podcast Ad Process","startTime":395.32800000000003,"endTime":399.494,"body":"background. And so I have paid"},{"speaker":"Podcast Ad Process","startTime":395.32800000000003,"endTime":399.494,"body":"attention to what other podcasts"},{"speaker":"Podcast Ad Process","startTime":399.56,"endTime":403.793,"body":"are doing. Whether these are big"},{"speaker":"Podcast Ad Process","startTime":399.56,"endTime":403.793,"body":"name podcasts that we listen to"},{"speaker":"Podcast Ad Process","startTime":403.859,"endTime":407.827,"body":"that are like in the top 10 of"},{"speaker":"Podcast Ad Process","startTime":403.859,"endTime":407.827,"body":"all podcasts in the world, or"},{"speaker":"Podcast Ad Process","startTime":407.89300000000003,"endTime":411.663,"body":"podcasts that are run by"},{"speaker":"Podcast Ad Process","startTime":407.89300000000003,"endTime":411.663,"body":"everyday people. I pay attention"},{"speaker":"Podcast Ad Process","startTime":411.729,"endTime":415.498,"body":"I pay attention, and with"},{"speaker":"Podcast Ad Process","startTime":411.729,"endTime":415.498,"body":"everything that's coming on the"},{"speaker":"Podcast Ad Process","startTime":415.564,"endTime":419.532,"body":"scene like dynamic content in"},{"speaker":"Podcast Ad Process","startTime":415.564,"endTime":419.532,"body":"buzzsprout. This allows you to"},{"speaker":"Podcast Ad Process","startTime":419.599,"endTime":423.368,"body":"add your own podcast ads to your"},{"speaker":"Podcast Ad Process","startTime":419.599,"endTime":423.368,"body":"show whether it's at the"},{"speaker":"Podcast Ad Process","startTime":423.434,"endTime":427.66700000000003,"body":"beginning, which is pre roll At"},{"speaker":"Podcast Ad Process","startTime":423.434,"endTime":427.66700000000003,"body":"the end, which is post roll, you"},{"speaker":"Podcast Ad Process","startTime":427.733,"endTime":431.701,"body":"can take advantage of these"},{"speaker":"Podcast Ad Process","startTime":427.733,"endTime":431.701,"body":"features. So I know you're like,"},{"speaker":"Podcast Ad Process","startTime":431.767,"endTime":435.867,"body":"Well, what do I say? What? What"},{"speaker":"Podcast Ad Process","startTime":431.767,"endTime":435.867,"body":"am I supposed to say, in these"},{"speaker":"Podcast Ad Process","startTime":435.933,"endTime":439.968,"body":"ad sections of my podcast? So"},{"speaker":"Podcast Ad Process","startTime":435.933,"endTime":439.968,"body":"that's what we're going to talk"},{"speaker":"Podcast Ad Process","startTime":440.034,"endTime":443.936,"body":"about today. And if you want to"},{"speaker":"Podcast Ad Process","startTime":440.034,"endTime":443.936,"body":"know more about what I just"},{"speaker":"Podcast Ad Process","startTime":444.002,"endTime":448.036,"body":"talked about, if you're like,"},{"speaker":"Podcast Ad Process","startTime":444.002,"endTime":448.036,"body":"what dynamic what, huh? What is"},{"speaker":"Podcast Ad Process","startTime":448.10200000000003,"endTime":452.136,"body":"that? I'm going to link in the"},{"speaker":"Podcast Ad Process","startTime":448.10200000000003,"endTime":452.136,"body":"show notes to some really good"},{"speaker":"Podcast Ad Process","startTime":452.202,"endTime":455.707,"body":"pieces of content podcast"},{"speaker":"Podcast Ad Process","startTime":452.202,"endTime":455.707,"body":"episodes and YouTube videos"},{"speaker":"Podcast Ad Process","startTime":455.773,"endTime":459.808,"body":"we've done about dynamic content"},{"speaker":"Podcast Ad Process","startTime":455.773,"endTime":459.808,"body":"and how podcast ads actually"},{"speaker":"Podcast Ad Process","startTime":459.874,"endTime":462.85,"body":"work. So go to"},{"speaker":"Podcast Ad Process","startTime":459.874,"endTime":462.85,"body":"Krystalproffitt.com/Episode229"},{"speaker":"Podcast Ad Process","startTime":462.916,"endTime":466.95,"body":"for all the resources that we"},{"speaker":"Podcast Ad Process","startTime":462.916,"endTime":466.95,"body":"mentioned today. Okay, so let's"},{"speaker":"Podcast Ad Process","startTime":467.016,"endTime":470.984,"body":"go back to elder's question, do"},{"speaker":"Podcast Ad Process","startTime":467.016,"endTime":470.984,"body":"you have templates for these"},{"speaker":"Podcast Ad Process","startTime":471.05,"endTime":474.48900000000003,"body":"ads. And this immediately"},{"speaker":"Podcast Ad Process","startTime":471.05,"endTime":474.48900000000003,"body":"inspired me it really did,"},{"speaker":"Podcast Ad Process","startTime":474.555,"endTime":478.523,"body":"because I wanted to give you"},{"speaker":"Podcast Ad Process","startTime":474.555,"endTime":478.523,"body":"several options for how you can"},{"speaker":"Podcast Ad Process","startTime":478.589,"endTime":482.293,"body":"mention your products, your"},{"speaker":"Podcast Ad Process","startTime":478.589,"endTime":482.293,"body":"services, your courses, your"},{"speaker":"Podcast Ad Process","startTime":482.359,"endTime":486.062,"body":"books, your events, like"},{"speaker":"Podcast Ad Process","startTime":482.359,"endTime":486.062,"body":"whatever you have to offer your"},{"speaker":"Podcast Ad Process","startTime":486.129,"endTime":490.229,"body":"audience, I wanted to make sure"},{"speaker":"Podcast Ad Process","startTime":486.129,"endTime":490.229,"body":"that you have lots of choices,"},{"speaker":"Podcast Ad Process","startTime":490.295,"endTime":494.461,"body":"because like I said, this is a"},{"speaker":"Podcast Ad Process","startTime":490.295,"endTime":494.461,"body":"trial and error strategy, if you"},{"speaker":"Podcast Ad Process","startTime":494.527,"endTime":498.165,"body":"want to call it that, because"},{"speaker":"Podcast Ad Process","startTime":494.527,"endTime":498.165,"body":"you can't just create one"},{"speaker":"Podcast Ad Process","startTime":498.231,"endTime":502.463,"body":"podcast ad and intend to use it"},{"speaker":"Podcast Ad Process","startTime":498.231,"endTime":502.463,"body":"for all of 2021, right or all of"},{"speaker":"Podcast Ad Process","startTime":502.53000000000003,"endTime":506.365,"body":"till kingdom come with your"},{"speaker":"Podcast Ad Process","startTime":502.53000000000003,"endTime":506.365,"body":"podcast, because I don't think"},{"speaker":"Podcast Ad Process","startTime":506.431,"endTime":510.598,"body":"that's a good strategy, I think"},{"speaker":"Podcast Ad Process","startTime":506.431,"endTime":510.598,"body":"that you need to have more kind"},{"speaker":"Podcast Ad Process","startTime":510.664,"endTime":514.367,"body":"of in your creative, like"},{"speaker":"Podcast Ad Process","startTime":510.664,"endTime":514.367,"body":"backlog of this is what we can"},{"speaker":"Podcast Ad Process","startTime":514.433,"endTime":518.335,"body":"do. These are this is what we"},{"speaker":"Podcast Ad Process","startTime":514.433,"endTime":518.335,"body":"want to try this month. And I"},{"speaker":"Podcast Ad Process","startTime":518.4010000000001,"endTime":522.634,"body":"also want to let you know, don't"},{"speaker":"Podcast Ad Process","startTime":518.4010000000001,"endTime":522.634,"body":"feel the pressure that you have"},{"speaker":"Podcast Ad Process","startTime":522.7,"endTime":526.47,"body":"to change this all the time."},{"speaker":"Podcast Ad Process","startTime":522.7,"endTime":526.47,"body":"Okay, I'm actually I'm gonna"},{"speaker":"Podcast Ad Process","startTime":526.5360000000001,"endTime":530.702,"body":"link to I did a recent interview"},{"speaker":"Podcast Ad Process","startTime":526.5360000000001,"endTime":530.702,"body":"with the guys from buzzsprout."},{"speaker":"Podcast Ad Process","startTime":530.768,"endTime":534.935,"body":"We talked about dynamic content"},{"speaker":"Podcast Ad Process","startTime":530.768,"endTime":534.935,"body":"and different ways that you can"},{"speaker":"Podcast Ad Process","startTime":535.001,"endTime":538.969,"body":"do it. And I asked them, like,"},{"speaker":"Podcast Ad Process","startTime":535.001,"endTime":538.969,"body":"you know, I've had people ask"},{"speaker":"Podcast Ad Process","startTime":539.0350000000001,"endTime":542.738,"body":"me, should I change dynamic"},{"speaker":"Podcast Ad Process","startTime":539.0350000000001,"endTime":542.738,"body":"content every day? How often"},{"speaker":"Podcast Ad Process","startTime":542.8050000000001,"endTime":546.971,"body":"should it be changed? And Kevin,"},{"speaker":"Podcast Ad Process","startTime":542.8050000000001,"endTime":546.971,"body":"he's one of the cofounders. He"},{"speaker":"Podcast Ad Process","startTime":547.037,"endTime":551.071,"body":"was like, no, that's not why it"},{"speaker":"Podcast Ad Process","startTime":547.037,"endTime":551.071,"body":"was created. That was not the"},{"speaker":"Podcast Ad Process","startTime":551.137,"endTime":555.37,"body":"intention behind it, it was more"},{"speaker":"Podcast Ad Process","startTime":551.137,"endTime":555.37,"body":"so to be able to add, you know,"},{"speaker":"Podcast Ad Process","startTime":555.4359999999999,"endTime":559.338,"body":"time sensitive promotions or"},{"speaker":"Podcast Ad Process","startTime":555.4359999999999,"endTime":559.338,"body":"different ways to connect with"},{"speaker":"Podcast Ad Process","startTime":559.404,"endTime":563.107,"body":"your audience, but it wasn't"},{"speaker":"Podcast Ad Process","startTime":559.404,"endTime":563.107,"body":"meant to be changed all the"},{"speaker":"Podcast Ad Process","startTime":563.174,"endTime":567.34,"body":"time. Okay, so I hope that this"},{"speaker":"Podcast Ad Process","startTime":563.174,"endTime":567.34,"body":"like, you relax that tension in"},{"speaker":"Podcast Ad Process","startTime":567.406,"endTime":571.639,"body":"your shoulders a little bit, and"},{"speaker":"Podcast Ad Process","startTime":567.406,"endTime":571.639,"body":"you're like, Okay, I don't have"},{"speaker":"Podcast Ad Process","startTime":571.7049999999999,"endTime":575.673,"body":"to update this and change my"},{"speaker":"Podcast Ad Process","startTime":571.7049999999999,"endTime":575.673,"body":"ads. Every time I put out a new"},{"speaker":"Podcast Ad Process","startTime":575.739,"endTime":579.508,"body":"episode, but I am going to"},{"speaker":"Podcast Ad Process","startTime":575.739,"endTime":579.508,"body":"encourage you to try different"},{"speaker":"Podcast Ad Process","startTime":579.575,"endTime":583.6089999999999,"body":"types of podcast ads, different"},{"speaker":"Podcast Ad Process","startTime":579.575,"endTime":583.6089999999999,"body":"language, different ways that"},{"speaker":"Podcast Ad Process","startTime":583.675,"endTime":587.643,"body":"you approach promoting your"},{"speaker":"Podcast Ad Process","startTime":583.675,"endTime":587.643,"body":"products or services, everything"},{"speaker":"Podcast Ad Process","startTime":587.7090000000001,"endTime":591.412,"body":"on your show, and then double"},{"speaker":"Podcast Ad Process","startTime":587.7090000000001,"endTime":591.412,"body":"down on what really works,"},{"speaker":"Podcast Ad Process","startTime":591.479,"endTime":594.9839999999999,"body":"what's getting you those"},{"speaker":"Podcast Ad Process","startTime":591.479,"endTime":594.9839999999999,"body":"results. Okay, so I actually"},{"speaker":"Podcast Ad Process","startTime":595.05,"endTime":599.0840000000001,"body":"developed a fantastic PDF guide"},{"speaker":"Podcast Ad Process","startTime":595.05,"endTime":599.0840000000001,"body":"that I want you to check out."},{"speaker":"Podcast Ad Process","startTime":599.15,"endTime":602.9200000000001,"body":"Okay, so again, this is going to"},{"speaker":"Podcast Ad Process","startTime":599.15,"endTime":602.9200000000001,"body":"be in the show notes. So"},{"speaker":"Podcast Ad Process","startTime":602.986,"endTime":607.086,"body":"KrystalProffitt.com/Episode229."},{"speaker":"Podcast Ad Process","startTime":602.986,"endTime":607.086,"body":"This is going to be podcast ad"},{"speaker":"Podcast Ad Process","startTime":607.152,"endTime":611.252,"body":"templates and calls to action."},{"speaker":"Podcast Ad Process","startTime":607.152,"endTime":611.252,"body":"So this is going to look really"},{"speaker":"Podcast Ad Process","startTime":611.318,"endTime":615.3530000000001,"body":"familiar if you've previously"},{"speaker":"Podcast Ad Process","startTime":611.318,"endTime":615.3530000000001,"body":"grabbed my calls to action PDF,"},{"speaker":"Podcast Ad Process","startTime":615.419,"endTime":619.387,"body":"because what we've done is we've"},{"speaker":"Podcast Ad Process","startTime":615.419,"endTime":619.387,"body":"kind of just beefed up that"},{"speaker":"Podcast Ad Process","startTime":619.453,"endTime":623.685,"body":"previous PDF that we had, it was"},{"speaker":"Podcast Ad Process","startTime":619.453,"endTime":623.685,"body":"25 calls to action that you can"},{"speaker":"Podcast Ad Process","startTime":623.752,"endTime":628.05,"body":"make on your podcast. Well, now,"},{"speaker":"Podcast Ad Process","startTime":623.752,"endTime":628.05,"body":"we've added podcast ad templates"},{"speaker":"Podcast Ad Process","startTime":628.116,"endTime":631.952,"body":"and calls to action for your"},{"speaker":"Podcast Ad Process","startTime":628.116,"endTime":631.952,"body":"podcasts because I think that"},{"speaker":"Podcast Ad Process","startTime":632.018,"endTime":636.052,"body":"they're one in the same and they"},{"speaker":"Podcast Ad Process","startTime":632.018,"endTime":636.052,"body":"can be used interchangeably,"},{"speaker":"Podcast Ad Process","startTime":636.1179999999999,"endTime":639.954,"body":"right? You don't just have to"},{"speaker":"Podcast Ad Process","startTime":636.1179999999999,"endTime":639.954,"body":"have a call to action that's"},{"speaker":"Podcast Ad Process","startTime":640.02,"endTime":643.988,"body":"making you money. You can have"},{"speaker":"Podcast Ad Process","startTime":640.02,"endTime":643.988,"body":"people you know, do an ad for"},{"speaker":"Podcast Ad Process","startTime":644.0540000000001,"endTime":647.956,"body":"people to join your Facebook"},{"speaker":"Podcast Ad Process","startTime":644.0540000000001,"endTime":647.956,"body":"group or to sign up for a free"},{"speaker":"Podcast Ad Process","startTime":648.022,"endTime":651.99,"body":"training. It doesn't necessarily"},{"speaker":"Podcast Ad Process","startTime":648.022,"endTime":651.99,"body":"have to be something that's"},{"speaker":"Podcast Ad Process","startTime":652.056,"endTime":656.289,"body":"monetarily making you money like"},{"speaker":"Podcast Ad Process","startTime":652.056,"endTime":656.289,"body":"right now at this moment, but I"},{"speaker":"Podcast Ad Process","startTime":656.355,"endTime":659.794,"body":"just want to let you all know"},{"speaker":"Podcast Ad Process","startTime":656.355,"endTime":659.794,"body":"that it will be in the"},{"speaker":"Podcast Ad Process","startTime":659.86,"endTime":663.365,"body":"shownotes. So again,"},{"speaker":"Podcast Ad Process","startTime":659.86,"endTime":663.365,"body":"KrystalProffitt.com/Episode 229,"},{"speaker":"Podcast Ad Process","startTime":663.431,"endTime":667.466,"body":"you want to grab it, you want to"},{"speaker":"Podcast Ad Process","startTime":663.431,"endTime":667.466,"body":"grab it, because this is the"},{"speaker":"Podcast Ad Process","startTime":667.532,"endTime":669.45,"body":"best the best place to start."},{"speaker":"3 Podcast Ad Styles","startTime":669.4,"endTime":670.99,"body":"Okay, so"},{"speaker":"3 Podcast Ad Styles","startTime":669.4,"endTime":670.99,"body":"we're gonna get right into it."},{"speaker":"3 Podcast Ad Styles","startTime":670.99,"endTime":676.9,"body":"So first, I want to give you a"},{"speaker":"3 Podcast Ad Styles","startTime":670.99,"endTime":676.9,"body":"brief overview of my ad style."},{"speaker":"3 Podcast Ad Styles","startTime":676.93,"endTime":679.9,"body":"And what that means, like I'm"},{"speaker":"3 Podcast Ad Styles","startTime":676.93,"endTime":679.9,"body":"saying add style in quotes,"},{"speaker":"3 Podcast Ad Styles","startTime":679.9,"endTime":684.04,"body":"because I totally just made this"},{"speaker":"3 Podcast Ad Styles","startTime":679.9,"endTime":684.04,"body":"up. But I did come up with three"},{"speaker":"3 Podcast Ad Styles","startTime":684.04,"endTime":688.15,"body":"different ways to figure out"},{"speaker":"3 Podcast Ad Styles","startTime":684.04,"endTime":688.15,"body":"your ad style."},{"speaker":"1. Minimalist","startTime":688.18,"endTime":692.41,"body":"Okay, so the"},{"speaker":"1. Minimalist","startTime":688.18,"endTime":692.41,"body":"first is the minimalist, okay."},{"speaker":"1. Minimalist","startTime":692.41,"endTime":696.61,"body":"And this is like, an every way"},{"speaker":"1. Minimalist","startTime":692.41,"endTime":696.61,"body":"that you can use this word It is"},{"speaker":"1. Minimalist","startTime":696.61,"endTime":700.27,"body":"literally, you go here, you get"},{"speaker":"1. Minimalist","startTime":696.61,"endTime":700.27,"body":"this, this is what you get."},{"speaker":"1. Minimalist","startTime":700.54,"endTime":704.77,"body":"Boom, like there's no inflating"},{"speaker":"1. Minimalist","startTime":700.54,"endTime":704.77,"body":"the message. There's no story"},{"speaker":"1. Minimalist","startTime":704.77,"endTime":708.85,"body":"behind it is just cut and dry."},{"speaker":"1. Minimalist","startTime":704.77,"endTime":708.85,"body":"This is what it is. This is"},{"speaker":"1. Minimalist","startTime":708.85,"endTime":712.0,"body":"where you can get it boom, go."},{"speaker":"1. Minimalist","startTime":708.85,"endTime":712.0,"body":"Like it's probably an ad that I"},{"speaker":"1. Minimalist","startTime":712.0,"endTime":715.66,"body":"could deliver in less than 10"},{"speaker":"1. Minimalist","startTime":712.0,"endTime":715.66,"body":"seconds. Okay. I'm not saying"},{"speaker":"1. Minimalist","startTime":715.66,"endTime":719.32,"body":"that this is the best way to go."},{"speaker":"1. Minimalist","startTime":715.66,"endTime":719.32,"body":"But I'm saying that this is an"},{"speaker":"1. Minimalist","startTime":719.32,"endTime":723.19,"body":"option for those of you that are"},{"speaker":"1. Minimalist","startTime":719.32,"endTime":723.19,"body":"like, I don't really know, I'm a"},{"speaker":"1. Minimalist","startTime":723.19,"endTime":726.73,"body":"little like, I just I just I"},{"speaker":"1. Minimalist","startTime":723.19,"endTime":726.73,"body":"don't know how to beef it up."},{"speaker":"1. Minimalist","startTime":726.79,"endTime":730.69,"body":"Then start here. Start with a"},{"speaker":"1. Minimalist","startTime":726.79,"endTime":730.69,"body":"mental minimalist add style."},{"speaker":"2. Tell Me More","startTime":730.85,"endTime":734.39,"body":"Okay, and then"},{"speaker":"2. Tell Me More","startTime":730.85,"endTime":734.39,"body":"the second one is Tell me more"},{"speaker":"2. Tell Me More","startTime":734.39,"endTime":737.66,"body":"More. And we're gonna dive into"},{"speaker":"2. Tell Me More","startTime":734.39,"endTime":737.66,"body":"a little bit more about what"},{"speaker":"2. Tell Me More","startTime":737.66,"endTime":741.5,"body":"this means. But it's where"},{"speaker":"2. Tell Me More","startTime":737.66,"endTime":741.5,"body":"you're leaving someone like, oh,"},{"speaker":"2. Tell Me More","startTime":741.8,"endTime":744.89,"body":"how would I know more about"},{"speaker":"2. Tell Me More","startTime":741.8,"endTime":744.89,"body":"that? Where? Where can I find"},{"speaker":"2. Tell Me More","startTime":744.89,"endTime":747.89,"body":"that? Where can I go get it? You"},{"speaker":"2. Tell Me More","startTime":744.89,"endTime":747.89,"body":"want them asking these questions"},{"speaker":"2. Tell Me More","startTime":748.16,"endTime":751.52,"body":"before you actually tell them"},{"speaker":"2. Tell Me More","startTime":748.16,"endTime":751.52,"body":"where to go and where to get it"},{"speaker":"2. Tell Me More","startTime":751.52,"endTime":754.16,"body":"and what the benefit is you want"},{"speaker":"2. Tell Me More","startTime":751.52,"endTime":754.16,"body":"someone saying to themselves?"},{"speaker":"2. Tell Me More","startTime":754.19,"endTime":757.97,"body":"Ooh, tell me more. That sounds"},{"speaker":"2. Tell Me More","startTime":754.19,"endTime":757.97,"body":"interesting. Okay, so that's the"},{"speaker":"2. Tell Me More","startTime":757.97,"endTime":760.97,"body":"second tap Add style. The first"},{"speaker":"2. Tell Me More","startTime":757.97,"endTime":760.97,"body":"one is minimalist. The second"},{"speaker":"2. Tell Me More","startTime":760.97,"endTime":761.99,"body":"one is Tell me more."},{"speaker":"3. Will This Ever End?","startTime":762.21,"endTime":765.66,"body":"The"},{"speaker":"3. Will This Ever End?","startTime":762.21,"endTime":765.66,"body":"third one is, will this ever"},{"speaker":"3. Will This Ever End?","startTime":765.72,"endTime":772.11,"body":"end? This one's like, it kind of"},{"speaker":"3. Will This Ever End?","startTime":765.72,"endTime":772.11,"body":"has a negative context to it."},{"speaker":"3. Will This Ever End?","startTime":772.11,"endTime":776.37,"body":"But I have to tell you, I've"},{"speaker":"3. Will This Ever End?","startTime":772.11,"endTime":776.37,"body":"listened to so many podcasts and"},{"speaker":"3. Will This Ever End?","startTime":776.37,"endTime":780.45,"body":"I will hear an ad that someone"},{"speaker":"3. Will This Ever End?","startTime":776.37,"endTime":780.45,"body":"inserted in the middle of a"},{"speaker":"3. Will This Ever End?","startTime":780.45,"endTime":786.45,"body":"show. And I am just like, Oh my"},{"speaker":"3. Will This Ever End?","startTime":780.45,"endTime":786.45,"body":"gosh, will this ever end like"},{"speaker":"3. Will This Ever End?","startTime":786.48,"endTime":790.41,"body":"they are just going on and on?"},{"speaker":"3. Will This Ever End?","startTime":786.48,"endTime":790.41,"body":"They're telling these stories,"},{"speaker":"3. Will This Ever End?","startTime":790.41,"endTime":793.62,"body":"and it's a product I don't even"},{"speaker":"3. Will This Ever End?","startTime":790.41,"endTime":793.62,"body":"care about. This is a bigger"},{"speaker":"3. Will This Ever End?","startTime":793.68,"endTime":796.59,"body":"name podcast, okay. They're not"},{"speaker":"3. Will This Ever End?","startTime":793.68,"endTime":796.59,"body":"selling their own personal"},{"speaker":"3. Will This Ever End?","startTime":796.59,"endTime":799.5,"body":"things. It's like they have a"},{"speaker":"3. Will This Ever End?","startTime":796.59,"endTime":799.5,"body":"sponsorship for something I have"},{"speaker":"3. Will This Ever End?","startTime":799.5,"endTime":802.95,"body":"zero interest in. And I'm"},{"speaker":"3. Will This Ever End?","startTime":799.5,"endTime":802.95,"body":"literally I'm fast forwarding"},{"speaker":"3. Will This Ever End?","startTime":803.1,"endTime":805.71,"body":"through all the ads. And I'm"},{"speaker":"3. Will This Ever End?","startTime":803.1,"endTime":805.71,"body":"like, Oh, my gosh, I hit the"},{"speaker":"3. Will This Ever End?","startTime":805.71,"endTime":808.8,"body":"fast forward button like 10"},{"speaker":"3. Will This Ever End?","startTime":805.71,"endTime":808.8,"body":"times, and they're still talking"},{"speaker":"3. Will This Ever End?","startTime":808.8,"endTime":812.64,"body":"about this product, I don't"},{"speaker":"3. Will This Ever End?","startTime":808.8,"endTime":812.64,"body":"care. Will this ever end? Okay."},{"speaker":"3 Ad Styles Deep Dive","startTime":812.37,"endTime":814.98,"body":"So these"},{"speaker":"3 Ad Styles Deep Dive","startTime":812.37,"endTime":814.98,"body":"are the three different types of"},{"speaker":"3 Ad Styles Deep Dive","startTime":814.98,"endTime":818.91,"body":"ad styles. And if you can't tell"},{"speaker":"3 Ad Styles Deep Dive","startTime":814.98,"endTime":818.91,"body":"from this, I'm hoping that you"},{"speaker":"3 Ad Styles Deep Dive","startTime":818.91,"endTime":822.66,"body":"don't fall into the category of"},{"speaker":"3 Ad Styles Deep Dive","startTime":818.91,"endTime":822.66,"body":"Will this ever end, you really"},{"speaker":"3 Ad Styles Deep Dive","startTime":822.66,"endTime":826.47,"body":"want to stick somewhere between"},{"speaker":"3 Ad Styles Deep Dive","startTime":822.66,"endTime":826.47,"body":"the minimalist and tell me more"},{"speaker":"3 Ad Styles Deep Dive","startTime":826.47,"endTime":829.23,"body":"ad style, because you're going"},{"speaker":"3 Ad Styles Deep Dive","startTime":826.47,"endTime":829.23,"body":"to have a better bang for your"},{"speaker":"3 Ad Styles Deep Dive","startTime":829.23,"endTime":834.0,"body":"buck. And tell me more is"},{"speaker":"3 Ad Styles Deep Dive","startTime":829.23,"endTime":834.0,"body":"usually where I would love for"},{"speaker":"3 Ad Styles Deep Dive","startTime":834.0,"endTime":837.45,"body":"you to end up with your podcast"},{"speaker":"3 Ad Styles Deep Dive","startTime":834.0,"endTime":837.45,"body":"ads. But most people start in"},{"speaker":"3 Ad Styles Deep Dive","startTime":837.45,"endTime":841.35,"body":"the minimalist area simply"},{"speaker":"3 Ad Styles Deep Dive","startTime":837.45,"endTime":841.35,"body":"because they just don't know how"},{"speaker":"3 Ad Styles Deep Dive","startTime":841.59,"endTime":844.89,"body":"to beef up their ads. They don't"},{"speaker":"3 Ad Styles Deep Dive","startTime":841.59,"endTime":844.89,"body":"know how to add that element of"},{"speaker":"3 Ad Styles Deep Dive","startTime":844.89,"endTime":849.09,"body":"story or telling a testimonial"},{"speaker":"3 Ad Styles Deep Dive","startTime":844.89,"endTime":849.09,"body":"or something else in there,"},{"speaker":"3 Ad Styles Deep Dive","startTime":849.09,"endTime":852.03,"body":"which that's fine. We'll get"},{"speaker":"3 Ad Styles Deep Dive","startTime":849.09,"endTime":852.03,"body":"there. Okay, don't worry, stick"},{"speaker":"3 Ad Styles Deep Dive","startTime":852.03,"endTime":856.17,"body":"with me. This is where like my"},{"speaker":"3 Ad Styles Deep Dive","startTime":852.03,"endTime":856.17,"body":"marketing nerd genius comes in,"},{"speaker":"3 Ad Styles Deep Dive","startTime":856.47,"endTime":859.41,"body":"and swoops in and gives you all"},{"speaker":"3 Ad Styles Deep Dive","startTime":856.47,"endTime":859.41,"body":"the great details. But for"},{"speaker":"3 Ad Styles Deep Dive","startTime":859.41,"endTime":863.25,"body":"today, I just want you to decide"},{"speaker":"3 Ad Styles Deep Dive","startTime":859.41,"endTime":863.25,"body":"where are you going to start?"},{"speaker":"3 Ad Styles Deep Dive","startTime":863.82,"endTime":866.46,"body":"Where are you going to start"},{"speaker":"3 Ad Styles Deep Dive","startTime":863.82,"endTime":866.46,"body":"with your ad style. So again, go"},{"speaker":"3 Ad Styles Deep Dive","startTime":866.46,"endTime":868.98,"body":"download the podcast, ads"},{"speaker":"3 Ad Styles Deep Dive","startTime":866.46,"endTime":868.98,"body":"template, you'll have all the"},{"speaker":"3 Ad Styles Deep Dive","startTime":868.98,"endTime":873.27,"body":"information there. But the"},{"speaker":"3 Ad Styles Deep Dive","startTime":868.98,"endTime":873.27,"body":"minimalist ads are really"},{"speaker":"3 Ad Styles Deep Dive","startTime":873.33,"endTime":876.8100000000001,"body":"straight to the point. Okay, so"},{"speaker":"3 Ad Styles Deep Dive","startTime":873.33,"endTime":876.8100000000001,"body":"let's go back and do a little"},{"speaker":"3 Ad Styles Deep Dive","startTime":876.8100000000001,"endTime":881.1,"body":"bit more of a deep dive on those"},{"speaker":"3 Ad Styles Deep Dive","startTime":876.8100000000001,"endTime":881.1,"body":"because that is, what it is, who"},{"speaker":"3 Ad Styles Deep Dive","startTime":881.1,"endTime":886.2,"body":"it's for and where to find it."},{"speaker":"3 Ad Styles Deep Dive","startTime":881.1,"endTime":886.2,"body":"Okay, like it is like, like we"},{"speaker":"3 Ad Styles Deep Dive","startTime":886.2,"endTime":889.71,"body":"talked about it is black and"},{"speaker":"3 Ad Styles Deep Dive","startTime":886.2,"endTime":889.71,"body":"white, there's no gray area it"},{"speaker":"3 Ad Styles Deep Dive","startTime":889.71,"endTime":892.41,"body":"is, this is what it is, this is"},{"speaker":"3 Ad Styles Deep Dive","startTime":889.71,"endTime":892.41,"body":"who it's for this is where you"},{"speaker":"3 Ad Styles Deep Dive","startTime":892.41,"endTime":896.91,"body":"can find it, boom, done. 15"},{"speaker":"3 Ad Styles Deep Dive","startTime":892.41,"endTime":896.91,"body":"seconds, I can do one of those."},{"speaker":"3 Ad Styles Deep Dive","startTime":897.27,"endTime":901.53,"body":"The next one is Tell me more,"},{"speaker":"3 Ad Styles Deep Dive","startTime":897.27,"endTime":901.53,"body":"these are longer in nature. But"},{"speaker":"3 Ad Styles Deep Dive","startTime":901.53,"endTime":906.33,"body":"these are still so powerful."},{"speaker":"3 Ad Styles Deep Dive","startTime":901.53,"endTime":906.33,"body":"These can include a personal"},{"speaker":"3 Ad Styles Deep Dive","startTime":906.33,"endTime":911.4,"body":"story or an example of maybe a"},{"speaker":"3 Ad Styles Deep Dive","startTime":906.33,"endTime":911.4,"body":"testimonial from your students."},{"speaker":"3 Ad Styles Deep Dive","startTime":911.43,"endTime":915.75,"body":"Or maybe it's one of those that"},{"speaker":"3 Ad Styles Deep Dive","startTime":911.43,"endTime":915.75,"body":"you just have people sitting on"},{"speaker":"3 Ad Styles Deep Dive","startTime":915.75,"endTime":919.29,"body":"the edge of their seats, maybe"},{"speaker":"3 Ad Styles Deep Dive","startTime":915.75,"endTime":919.29,"body":"you tell them, let's say it was"},{"speaker":"3 Ad Styles Deep Dive","startTime":919.29,"endTime":922.95,"body":"something that you wanted to"},{"speaker":"3 Ad Styles Deep Dive","startTime":919.29,"endTime":922.95,"body":"give away, even a little bit of"},{"speaker":"3 Ad Styles Deep Dive","startTime":922.95,"endTime":925.14,"body":"whatever it is that you're"},{"speaker":"3 Ad Styles Deep Dive","startTime":922.95,"endTime":925.14,"body":"trying to sell, maybe you're"},{"speaker":"3 Ad Styles Deep Dive","startTime":925.14,"endTime":928.53,"body":"trying to encourage them, Hey,"},{"speaker":"3 Ad Styles Deep Dive","startTime":925.14,"endTime":928.53,"body":"you know, if you go to this"},{"speaker":"3 Ad Styles Deep Dive","startTime":928.53,"endTime":932.88,"body":"link, by this date, you will get"},{"speaker":"3 Ad Styles Deep Dive","startTime":928.53,"endTime":932.88,"body":"a free whatever it is, or you'll"},{"speaker":"3 Ad Styles Deep Dive","startTime":932.88,"endTime":936.15,"body":"get a discount, or here's the"},{"speaker":"3 Ad Styles Deep Dive","startTime":932.88,"endTime":936.15,"body":"discount code, but you have to"},{"speaker":"3 Ad Styles Deep Dive","startTime":936.15,"endTime":939.72,"body":"go here before this time, those"},{"speaker":"3 Ad Styles Deep Dive","startTime":936.15,"endTime":939.72,"body":"are the Tell me Moore's that"},{"speaker":"3 Ad Styles Deep Dive","startTime":939.72,"endTime":942.78,"body":"I've actually taken action on,"},{"speaker":"3 Ad Styles Deep Dive","startTime":939.72,"endTime":942.78,"body":"right. So I'm not just telling"},{"speaker":"3 Ad Styles Deep Dive","startTime":942.78,"endTime":945.87,"body":"you this as like, Oh, this is"},{"speaker":"3 Ad Styles Deep Dive","startTime":942.78,"endTime":945.87,"body":"marketing theory, I'm sharing"},{"speaker":"3 Ad Styles Deep Dive","startTime":945.87,"endTime":949.89,"body":"with you the ways that I have"},{"speaker":"3 Ad Styles Deep Dive","startTime":945.87,"endTime":949.89,"body":"taken action as a podcast"},{"speaker":"3 Ad Styles Deep Dive","startTime":949.89,"endTime":953.46,"body":"listener, like when people say"},{"speaker":"3 Ad Styles Deep Dive","startTime":949.89,"endTime":953.46,"body":"these things, it's when I pay"},{"speaker":"3 Ad Styles Deep Dive","startTime":953.46,"endTime":956.82,"body":"attention, it's when I actually"},{"speaker":"3 Ad Styles Deep Dive","startTime":953.46,"endTime":956.82,"body":"go to the website or follow up,"},{"speaker":"3 Ad Styles Deep Dive","startTime":957.0,"endTime":960.69,"body":"you know, go to their website,"},{"speaker":"3 Ad Styles Deep Dive","startTime":957.0,"endTime":960.69,"body":"or go to their social media"},{"speaker":"3 Ad Styles Deep Dive","startTime":960.69,"endTime":962.76,"body":"account, wherever they're"},{"speaker":"3 Ad Styles Deep Dive","startTime":960.69,"endTime":962.76,"body":"telling me and the call to"},{"speaker":"3 Ad Styles Deep Dive","startTime":962.76,"endTime":966.33,"body":"action to go. Those are the ones"},{"speaker":"3 Ad Styles Deep Dive","startTime":962.76,"endTime":966.33,"body":"that I usually take action on."},{"speaker":"3 Ad Styles Deep Dive","startTime":966.45,"endTime":969.78,"body":"Okay. And then will this ever"},{"speaker":"3 Ad Styles Deep Dive","startTime":966.45,"endTime":969.78,"body":"end? Like I said, let's try to"},{"speaker":"3 Ad Styles Deep Dive","startTime":969.78,"endTime":974.49,"body":"steer clear of these. Because if"},{"speaker":"3 Ad Styles Deep Dive","startTime":969.78,"endTime":974.49,"body":"you have recorded an ad, and it"},{"speaker":"3 Ad Styles Deep Dive","startTime":974.49,"endTime":977.22,"body":"is way too long, like you're"},{"speaker":"3 Ad Styles Deep Dive","startTime":974.49,"endTime":977.22,"body":"looking at it, and you're like,"},{"speaker":"3 Ad Styles Deep Dive","startTime":977.25,"endTime":980.94,"body":"Oh my gosh, it's seven minutes,"},{"speaker":"3 Ad Styles Deep Dive","startTime":977.25,"endTime":980.94,"body":"that's too long. It's too long."},{"speaker":"3 Ad Styles Deep Dive","startTime":981.09,"endTime":985.08,"body":"There's a reason why the dynamic"},{"speaker":"3 Ad Styles Deep Dive","startTime":981.09,"endTime":985.08,"body":"content, there's a limitation on"},{"speaker":"3 Ad Styles Deep Dive","startTime":985.08,"endTime":989.55,"body":"how much you can add in the pre"},{"speaker":"3 Ad Styles Deep Dive","startTime":985.08,"endTime":989.55,"body":"roll and post roll. And it's up"},{"speaker":"3 Ad Styles Deep Dive","startTime":989.55,"endTime":993.51,"body":"to five minutes. Okay, it's up"},{"speaker":"3 Ad Styles Deep Dive","startTime":989.55,"endTime":993.51,"body":"to five minutes. Think about"},{"speaker":"3 Ad Styles Deep Dive","startTime":993.51,"endTime":1000.23,"body":"that. If you're talking for five"},{"speaker":"3 Ad Styles Deep Dive","startTime":993.51,"endTime":1000.23,"body":"minutes about one thing, a"},{"speaker":"3 Ad Styles Deep Dive","startTime":1000.23,"endTime":1005.21,"body":"better be freaking compelling."},{"speaker":"3 Ad Styles Deep Dive","startTime":1000.23,"endTime":1005.21,"body":"Okay? That is so long to be"},{"speaker":"3 Ad Styles Deep Dive","startTime":1005.21,"endTime":1009.62,"body":"talking about something that"},{"speaker":"3 Ad Styles Deep Dive","startTime":1005.21,"endTime":1009.62,"body":"doesn't have a good story to it,"},{"speaker":"3 Ad Styles Deep Dive","startTime":1009.62,"endTime":1012.92,"body":"or it doesn't have any great"},{"speaker":"3 Ad Styles Deep Dive","startTime":1009.62,"endTime":1012.92,"body":"examples or you were just like"},{"speaker":"3 Ad Styles Deep Dive","startTime":1012.92,"endTime":1015.5600000000001,"body":"talk, talk, talk, talk talk."},{"speaker":"3 Ad Styles Deep Dive","startTime":1012.92,"endTime":1015.5600000000001,"body":"You're probably being"},{"speaker":"3 Ad Styles Deep Dive","startTime":1015.5600000000001,"endTime":1018.98,"body":"narcissistic, in that, too. This"},{"speaker":"3 Ad Styles Deep Dive","startTime":1015.5600000000001,"endTime":1018.98,"body":"is just an assumption, but I'm"},{"speaker":"3 Ad Styles Deep Dive","startTime":1018.98,"endTime":1021.74,"body":"just saying I've heard I've"},{"speaker":"3 Ad Styles Deep Dive","startTime":1018.98,"endTime":1021.74,"body":"heard him. I've heard all the"},{"speaker":"3 Ad Styles Deep Dive","startTime":1021.74,"endTime":1025.01,"body":"ads where it's just like, why is"},{"speaker":"3 Ad Styles Deep Dive","startTime":1021.74,"endTime":1025.01,"body":"this about you? Like we're"},{"speaker":"3 Ad Styles Deep Dive","startTime":1025.01,"endTime":1027.8600000000001,"body":"listening to this as your"},{"speaker":"3 Ad Styles Deep Dive","startTime":1025.01,"endTime":1027.8600000000001,"body":"podcast listener? Why is this ad"},{"speaker":"3 Ad Styles Deep Dive","startTime":1027.8600000000001,"endTime":1030.71,"body":"just all about you and how"},{"speaker":"3 Ad Styles Deep Dive","startTime":1027.8600000000001,"endTime":1030.71,"body":"incredible you are? Shouldn't it"},{"speaker":"3 Ad Styles Deep Dive","startTime":1030.71,"endTime":1033.5900000000001,"body":"be about how you're helping us"},{"speaker":"3 Ad Styles Deep Dive","startTime":1030.71,"endTime":1033.5900000000001,"body":"or how you could help us"},{"speaker":"3 Ad Styles Deep Dive","startTime":1033.5900000000001,"endTime":1037.28,"body":"potentially If we become your"},{"speaker":"3 Ad Styles Deep Dive","startTime":1033.5900000000001,"endTime":1037.28,"body":"customers, no, this is me. I'm"},{"speaker":"3 Ad Styles Deep Dive","startTime":1037.28,"endTime":1040.6100000000001,"body":"being judgey. Okay, I'm being"},{"speaker":"3 Ad Styles Deep Dive","startTime":1037.28,"endTime":1040.6100000000001,"body":"judgey about other people's"},{"speaker":"3 Ad Styles Deep Dive","startTime":1040.6100000000001,"endTime":1043.88,"body":"podcast ads. Okay, maybe you"},{"speaker":"3 Ad Styles Deep Dive","startTime":1040.6100000000001,"endTime":1043.88,"body":"shouldn't do that, right? We"},{"speaker":"3 Ad Styles Deep Dive","startTime":1043.88,"endTime":1048.08,"body":"shouldn't be judgmental. But"},{"speaker":"3 Ad Styles Deep Dive","startTime":1043.88,"endTime":1048.08,"body":"come on, you know, you know who"},{"speaker":"3 Ad Styles Deep Dive","startTime":1048.08,"endTime":1051.29,"body":"you are. If your ads are way too"},{"speaker":"3 Ad Styles Deep Dive","startTime":1048.08,"endTime":1051.29,"body":"long, they don't make any sense."},{"speaker":"3 Ad Styles Deep Dive","startTime":1051.29,"endTime":1053.42,"body":"They're not for your audience"},{"speaker":"3 Ad Styles Deep Dive","startTime":1051.29,"endTime":1053.42,"body":"and they're not performing well"},{"speaker":"3 Ad Styles Deep Dive","startTime":1053.42,"endTime":1058.8200000000002,"body":"for you. This is why just"},{"speaker":"3 Ad Styles Deep Dive","startTime":1053.42,"endTime":1058.8200000000002,"body":"telling you, this is why here's"},{"speaker":"3 Ad Styles Deep Dive","startTime":1058.8200000000002,"endTime":1062.42,"body":"how you can fix it, but it's"},{"speaker":"3 Ad Styles Deep Dive","startTime":1058.8200000000002,"endTime":1062.42,"body":"where a host just rambles on and"},{"speaker":"3 Ad Styles Deep Dive","startTime":1062.42,"endTime":1065.75,"body":"on about the topic, and they"},{"speaker":"3 Ad Styles Deep Dive","startTime":1062.42,"endTime":1065.75,"body":"just forget, like, why are we"},{"speaker":"3 Ad Styles Deep Dive","startTime":1065.75,"endTime":1069.38,"body":"here? Why are we listening to"},{"speaker":"3 Ad Styles Deep Dive","startTime":1065.75,"endTime":1069.38,"body":"this show? Okay, so that's,"},{"speaker":"3 Ad Styles Deep Dive","startTime":1069.4099999999999,"endTime":1072.02,"body":"that's just, we're just gonna"},{"speaker":"3 Ad Styles Deep Dive","startTime":1069.4099999999999,"endTime":1072.02,"body":"let that go. We're gonna let"},{"speaker":"3 Ad Styles Deep Dive","startTime":1072.02,"endTime":1075.35,"body":"this will this ever end. These"},{"speaker":"3 Ad Styles Deep Dive","startTime":1072.02,"endTime":1075.35,"body":"are bad examples. Don't follow"},{"speaker":"3 Ad Styles Deep Dive","startTime":1075.35,"endTime":1079.04,"body":"these examples. But they're in"},{"speaker":"3 Ad Styles Deep Dive","startTime":1075.35,"endTime":1079.04,"body":"the PDF, so you know what to"},{"speaker":"3 Ad Styles Deep Dive","startTime":1079.0700000000002,"endTime":1084.44,"body":"avoid."},{"speaker":"What to Say for Specific Podcast Ads","startTime":1079.7,"endTime":1172.4299999999998,"body":"Okay, so now let's talk about what to say for these specific ads. And then I want you to download this podcast ads template again, so you can start practicing and implementing these on your show. Okay, so I broken up the template to show you which types of ads to put where, which ones will perform better in the pre roll, the mid roll and the post roll. Again, if you aren't familiar with these terms, and how they work, go listen to the episodes that we've linked to in the show notes. KrystalProffitt.com/Episode229, because we've talked about these so the best ads for the pre roll are really the time sensitive promotions or your priority goals and calls to action. Okay, so if you want to go to your Facebook group, maybe in the pre pre roll, you can say, Hey, guys, just want to let y'all know we are doing some incredible things in our profit podcast online community. We are sharing stories about podcasters. We share helpful tips every weekday, and we have been offering some podcast audits that are totally free for people being members of our community. You can learn more by going to KrystalProffitt.com/podcastcommunity to join us there. Okay, that wasn't really a time sensitive one. But it's one about sharing my facebook group. That's exactly what you could say, verbatim. And you can put it in the very beginning of your"},{"speaker":"What to Say for Specific Podcast Ads","startTime":1079.7,"endTime":1172.4299999999998,"body":"show."},{"speaker":"Add Music Between Ad Transitions","startTime":1172.4299999999998,"endTime":1494.5700000000002,"body":"The only other thing that I would add is think about the transition between segments. Okay, so if someone is listening to the pre roll of your podcast, then I like it when people add, before we get into today's episode I wanted to share with you a little bit about and then you would add your call to action or whatever you're adding. And then at the very end, you can say, Okay, let's get into today's episode, you'll hear this a lot in my pre roll ads, or even in the mid roll. I'll say, Sorry, I had to interrupt but I have something really important to tell you about. And then I'll get into what we're talking about for that ad. And then at the end, I'll say, Okay, let's get back to today's episode. So you want to have a transition that feels natural and normal. But if you're like, I don't really know what to say, then I would recommend adding music in between your transitions. So I love the office ladies podcast. I've talked about this so many times. It's my favorite podcast, I look forward to every single week, and what they have done. And they've done this since the very beginning, y'all I've been listening to this show. Since before it aired, right? I look like when the initial trailer came out about last moment. Okay, it came out in September of 2019. I cannot believe it's been that long. But I remember I did a case study on this. I'm going to link to it in the show notes. If you if you want to nerd out with me on podcasting and the office ladies podcast, you are more than welcome to I did a whole podcast episode about it. And it's actually it remains in the top five most downloaded episodes of this podcast. But what I did is I really watched how they slowly added in sponsored content along the way, like they didn't start which I've seen lots of podcasts this past 12 months start. And they already have sponsored content, and there's not really a great transition. They figure it out a few months in but what I love that they did was from the very beginning, they would say hey, let's take a quick break. And then they would play this music and then they would come back so there wasn't even actually sponsored content there. They would just say, okay, we're gonna take a quick break real fast, and then we'll be back. Granted, their episodes are close to an hour long or if not longer. So it makes sense that they have these breaks in between because there's two people talking maybe somebody's got to go to the bathroom. Maybe somebody needs snack, I don't know. But they had these natural breaks in the content from day one. Day one. They didn't have any sponsors. I want to say in the first few episodes, if They did. It was one ad, it was really short. Now they have probably four to six ads in every episode. But you're mentally prepared for it because they have you conditioned, almost like Pavlov's dog, right? Like they have that music that plays in between their segments. And you're just like, oh, an ad is coming. Sometimes I listen to them, sometimes I don't. These are big corporate sponsors, it's like, better help. Is it better help or better health, I always forget, it's the one where you can it's like a mental health service. For counseling. That's one that's on there a lot. Of course, there's indeed.com, or zip recruiter, things like that. And then they have the smaller companies that they're trying to support that they really like as consumers that they'll have ad spots for. But most of the time, depending on my mood, too, I'll just fast forward through them. Because I know that it's usually sponsored content. But if I were listening to someone else's podcast that I regularly listened to, that's a lot smaller, but it's a very niche. It's a very specific one that I'm actually interested in purchasing their programs, their services, I listen to their ads. Maybe this is just a dorky thing that I do. Obsessed with podcast ads and understanding how people do it. Maybe you're like, Oh, no, Krystal, I fast forward through all ads I ever hear. But I think that you have to take this into consideration as a consumer of shows as well. What can you do to have your people saying, Tell me more, not let me fast forward through this, maybe that's what we should call the third one, instead of Will this ever in, we're gonna call it slash, let me fast forward through this. Because that's really how I feel about a lot of podcast ads that have nothing to do with what I'm trying to accomplish, either in my professional or even in my personal life. So that's really what I wanted to share with you today. Because I got excited that we get to talk about podcast ads here on this podcast, because I know that this is a mystery to most people, especially if you're just getting started. You're like Krystal, this episode was way over my head, I don't even want to start thinking about podcast ads. Well, hang on, hang on. Let's go back to what we just talked about with the Office ladies, right? They conditioned their audience from the very beginning. So whenever they actually started adding in sponsored content, I bet they didn't lose a bunch of listeners because people were already in love with what they were producing. But also, they knew how to transfer like transition between segments. So it's not even that big of a deal. Now that they have"},{"speaker":"Add Music Between Ad Transitions","startTime":1172.4299999999998,"endTime":1494.5700000000002,"body":"ads."},{"speaker":"\"I'm afraid to add podcast ads into my show...\"","startTime":1494.5700000000002,"endTime":1664.25,"body":"People tell me this all the time, I'm afraid I'm going to lose listeners. If I add in podcast ads to my show, I'm terrified that they're just going to drop like flies. And this is why I encourage all podcasters like, listen to me. Now if you've been doing something else come back, because this is super, super important. You want to have calls to action in every single episode, which is why we beefed up the podcast ads template to include podcast ads, and calls to action. Because if you don't have anything to offer your audience right now that's okay. But you need to get used to asking them to do something. Now, even if you're just getting started, you need to ask your people to do something. So when you do have something to offer to them, maybe you're going to publish a book one day, maybe you're going to have a live event, maybe you're going to have a virtual event, maybe you're going to have a program, a course a membership, whatever it is, you want to ask your people to do something now. So in the future, when you ask them to take a bigger step, right, maybe it's a financial investment to join you on the journey. You don't want them to say, That's weird. Why did Krystal all of a sudden ask us to do stuff? She usually just delivers fantastic content, and she never asked us to do anything. So I'm probably not going to do that. No, you want people getting these baby micro commitments from you along the journey. That way, when you ask them to do something that's a lot bigger, it's that next step, they're more likely to do it. They're more likely to do it without saying No thanks. That's not for me. So that's like my other marketing tip of the day is have your people commit to you in small ways. That way, when you ask those bigger asks, I can't even say that asks as k s is what I'm saying, okay? When you make those bigger asks, that's really hard to say y'all. I don't know why, but they're more likely to do it, they're more likely to make it happen. Okay, so I want to give you real fast so if you want to grow a facebook, facebook group, put that in the pre roll. A great mid roll ad is the Tell me more ones. It really is. So that minimalist one, the one that you're just like, boom, boom, boom, but that's it. The beginning, I think that those perform really well. Either ones did tell me more or minimalist perform super well. And then the post roll. I always tell people if you have nothing else to say at the end, but you want to add something that takes the next step in the journey, just say, we would love for you to subscribe and leave us a rating and review, share this like take a screenshot wherever you're listening, share it on social media, and we would love to know what your number one takeaway was from this"},{"speaker":"\"I'm afraid to add podcast ads into my show...\"","startTime":1494.5700000000002,"endTime":1664.25,"body":"episode."},{"speaker":"Outro","startTime":1664.2399999999998,"endTime":1667.3000000000002,"body":"But y'all, that's all I"},{"speaker":"Outro","startTime":1664.2399999999998,"endTime":1667.3000000000002,"body":"have for you today. I hope that"},{"speaker":"Outro","startTime":1667.3000000000002,"endTime":1669.94,"body":"you found this super helpful"},{"speaker":"Outro","startTime":1667.3000000000002,"endTime":1669.94,"body":"again, go to"},{"speaker":"Outro","startTime":1672.4899999999998,"endTime":1676.6599999999999,"body":"KrystalProffitt.com/Episode229"},{"speaker":"Outro","startTime":1672.4899999999998,"endTime":1676.6599999999999,"body":"to grab the podcast ad templates"},{"speaker":"Outro","startTime":1676.6599999999999,"endTime":1679.0900000000001,"body":"that we talked about here today,"},{"speaker":"Outro","startTime":1676.6599999999999,"endTime":1679.0900000000001,"body":"I think that you're gonna find"},{"speaker":"Outro","startTime":1679.0900000000001,"endTime":1684.25,"body":"it very helpful. And there's"},{"speaker":"Outro","startTime":1679.0900000000001,"endTime":1684.25,"body":"going to be some scripts and"},{"speaker":"Outro","startTime":1684.25,"endTime":1688.3000000000002,"body":"calls to action and all kinds of"},{"speaker":"Outro","startTime":1684.25,"endTime":1688.3000000000002,"body":"things there that can help you"},{"speaker":"Outro","startTime":1688.5100000000002,"endTime":1692.44,"body":"get better at podcast ads. I"},{"speaker":"Outro","startTime":1688.5100000000002,"endTime":1692.44,"body":"really am so passionate about"},{"speaker":"Outro","startTime":1692.44,"endTime":1695.56,"body":"this because it was such a big"},{"speaker":"Outro","startTime":1692.44,"endTime":1695.56,"body":"mystery to me for a long time"},{"speaker":"Outro","startTime":1695.56,"endTime":1699.0700000000002,"body":"until I sat down and said, Wait,"},{"speaker":"Outro","startTime":1695.56,"endTime":1699.0700000000002,"body":"I've listened to podcasts long"},{"speaker":"Outro","startTime":1699.0700000000002,"endTime":1702.5500000000002,"body":"enough. I know how all this"},{"speaker":"Outro","startTime":1699.0700000000002,"endTime":1702.5500000000002,"body":"works. I know which ones I"},{"speaker":"Outro","startTime":1702.5500000000002,"endTime":1707.17,"body":"prefer to listen to. And I have"},{"speaker":"Outro","startTime":1702.5500000000002,"endTime":1707.17,"body":"just taken those formulas and"},{"speaker":"Outro","startTime":1707.35,"endTime":1710.71,"body":"created something that's my own"},{"speaker":"Outro","startTime":1707.35,"endTime":1710.71,"body":"and I want to share that with"},{"speaker":"Outro","startTime":1710.71,"endTime":1714.0100000000002,"body":"you. So make sure you go"},{"speaker":"Outro","startTime":1710.71,"endTime":1714.0100000000002,"body":"download this podcast ads"},{"speaker":"Outro","startTime":1714.0100000000002,"endTime":1718.9299999999998,"body":"template, go to"},{"speaker":"Outro","startTime":1714.0100000000002,"endTime":1718.9299999999998,"body":"KrystalProffitt.com/Episode229"},{"speaker":"Outro","startTime":1718.96,"endTime":1721.96,"body":"to grab it today. But that's all"},{"speaker":"Outro","startTime":1718.96,"endTime":1721.96,"body":"I have for you. If this is your"},{"speaker":"Outro","startTime":1721.96,"endTime":1724.87,"body":"first time tuning in, make sure"},{"speaker":"Outro","startTime":1721.96,"endTime":1724.87,"body":"you hit that subscribe button"},{"speaker":"Outro","startTime":1724.87,"endTime":1728.5900000000001,"body":"wherever you're listening to"},{"speaker":"Outro","startTime":1724.87,"endTime":1728.5900000000001,"body":"this again, take a screenshot"},{"speaker":"Outro","startTime":1728.77,"endTime":1732.58,"body":"and share it on social media tag"},{"speaker":"Outro","startTime":1728.77,"endTime":1732.58,"body":"me on Instagram and say Krystal,"},{"speaker":"Outro","startTime":1732.73,"endTime":1735.94,"body":"this was fantastic or grab my"},{"speaker":"Outro","startTime":1732.73,"endTime":1735.94,"body":"podcast ad template. Now I'm"},{"speaker":"Outro","startTime":1735.94,"endTime":1738.79,"body":"gonna go start creating my"},{"speaker":"Outro","startTime":1735.94,"endTime":1738.79,"body":"podcast ads or whatever you want"},{"speaker":"Outro","startTime":1738.79,"endTime":1742.69,"body":"to say I want to hear from you."},{"speaker":"Outro","startTime":1738.79,"endTime":1742.69,"body":"So please reach out. If you"},{"speaker":"Outro","startTime":1742.69,"endTime":1746.02,"body":"haven't already. Join us in our"},{"speaker":"Outro","startTime":1742.69,"endTime":1746.02,"body":"free Facebook community. We're"},{"speaker":"Outro","startTime":1746.02,"endTime":1749.77,"body":"gonna have a link in the show"},{"speaker":"Outro","startTime":1746.02,"endTime":1749.77,"body":"notes. But as always remember,"},{"speaker":"Outro","startTime":1749.8899999999999,"endTime":1752.8600000000001,"body":"keep it up. We all have to start"},{"speaker":"Outro","startTime":1749.8899999999999,"endTime":1752.8600000000001,"body":"somewhere"}]}