{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.6,"endTime":142.74,"body":"Have you heard of the five love languages?"},{"speaker":"Intro","startTime":135.6,"endTime":142.74,"body":"Right? Like, it's like, you know, Gary Chapman, he"},{"speaker":"Intro","startTime":142.74,"endTime":147.81,"body":"has the book, The Five Love Languages. And we hear"},{"speaker":"Intro","startTime":142.74,"endTime":147.81,"body":"people talk about them all the time. It's, let me"},{"speaker":"Intro","startTime":147.81,"endTime":155.49,"body":"see if I can do this off the top of my head. It's"},{"speaker":"Intro","startTime":147.81,"endTime":155.49,"body":"personal touch quality time, good gifts, acts of"},{"speaker":"Intro","startTime":155.49,"endTime":160.65,"body":"service and words of affirmation, oh, I'm gonna"},{"speaker":"Intro","startTime":155.49,"endTime":160.65,"body":"give myself a pat on the back as I did that off"},{"speaker":"Intro","startTime":160.65,"endTime":169.2,"body":"the top of my head. But, uh, if there was a love"},{"speaker":"Intro","startTime":160.65,"endTime":169.2,"body":"language, that I spoke fluently, that had to do"},{"speaker":"Intro","startTime":169.2,"endTime":179.01,"body":"with having an online business, it would what 100%"},{"speaker":"Intro","startTime":169.2,"endTime":179.01,"body":"be marketing, and podcasting. I know, it's not a"},{"speaker":"Intro","startTime":179.01,"endTime":184.86,"body":"thing, but I'm making it a thing right now. Like,"},{"speaker":"Intro","startTime":179.01,"endTime":184.86,"body":"as I'm talking to you, I'm actively making my love"},{"speaker":"Intro","startTime":184.86,"endTime":191.91,"body":"languages of running an online business be"},{"speaker":"Intro","startTime":184.86,"endTime":191.91,"body":"marketing, and podcasting, because these are the"},{"speaker":"Intro","startTime":191.91,"endTime":198.54000000000002,"body":"things that I absolutely love to talk about. Trust"},{"speaker":"Intro","startTime":191.91,"endTime":198.54000000000002,"body":"me, there's other aspects of having an online"},{"speaker":"Intro","startTime":198.54000000000002,"endTime":202.98000000000002,"body":"business that I'm like, Oh my gosh, I never want"},{"speaker":"Intro","startTime":198.54000000000002,"endTime":202.98000000000002,"body":"to deal with that stuff. Even though we do it,"},{"speaker":"Intro","startTime":202.98000000000002,"endTime":207.36,"body":"right. We do it because we want to have an online"},{"speaker":"Intro","startTime":202.98000000000002,"endTime":207.36,"body":"business even though some of the things drive me"},{"speaker":"Intro","startTime":207.36,"endTime":214.95,"body":"crazy. But marketing, y'all Give it to me every"},{"speaker":"Intro","startTime":207.36,"endTime":214.95,"body":"day. I mean, when you read books about marketing,"},{"speaker":"Intro","startTime":215.25,"endTime":220.17000000000002,"body":"and you tell other people, like I have, you know,"},{"speaker":"Intro","startTime":215.25,"endTime":220.17000000000002,"body":"my sister in law, my mother in law, they are avid"},{"speaker":"Intro","startTime":220.17000000000002,"endTime":226.56,"body":"readers. They love fiction. They love some fiction"},{"speaker":"Intro","startTime":220.17000000000002,"endTime":226.56,"body":"books, and they consume them. They're like always,"},{"speaker":"Intro","startTime":226.8,"endTime":230.73000000000002,"body":"you know, swapping books, they're like, Oh, I"},{"speaker":"Intro","startTime":226.8,"endTime":230.73000000000002,"body":"finished this one. Have you read that one. And"},{"speaker":"Intro","startTime":230.73000000000002,"endTime":236.85000000000002,"body":"they're always talking about all these books that"},{"speaker":"Intro","startTime":230.73000000000002,"endTime":236.85000000000002,"body":"I don't know about. But for me, I love to nerd out"},{"speaker":"Intro","startTime":236.88,"endTime":243.87,"body":"on business books and marketing books, and they"},{"speaker":"Intro","startTime":236.88,"endTime":243.87,"body":"just they make my heart. So happy. So today, I"},{"speaker":"Intro","startTime":243.87,"endTime":251.28,"body":"want to give you some tips on branding strategies"},{"speaker":"Intro","startTime":243.87,"endTime":251.28,"body":"for your podcast and how you can move forward and"},{"speaker":"Intro","startTime":251.28,"endTime":258.6,"body":"knowing that you are putting really smart"},{"speaker":"Intro","startTime":251.28,"endTime":258.6,"body":"marketing tactics in place that will help your"},{"speaker":"Intro","startTime":258.6,"endTime":267.21000000000004,"body":"podcast reach more people. So let's get right to"},{"speaker":"Intro","startTime":258.6,"endTime":267.21000000000004,"body":"it. Welcome to the profit podcast where we teach"},{"speaker":"Intro","startTime":267.24,"endTime":272.76,"body":"entrepreneurs how to start launch and market their"},{"speaker":"Intro","startTime":267.24,"endTime":272.76,"body":"podcast. I'm your host, Krystal, Proffitt, and I'm"},{"speaker":"Intro","startTime":272.76,"endTime":276.96000000000004,"body":"so excited that you're here. Thanks for hanging"},{"speaker":"Intro","startTime":272.76,"endTime":276.96000000000004,"body":"out with me today. Because if you've been trying"},{"speaker":"Intro","startTime":276.96000000000004,"endTime":282.21000000000004,"body":"to figure out the world of podcasting, think of"},{"speaker":"Intro","startTime":276.96000000000004,"endTime":282.21000000000004,"body":"this show as the time saving shortcut you've been"},{"speaker":"Intro","startTime":282.21000000000004,"endTime":285.18,"body":"looking for. So let's get right to it, shall we?"},{"speaker":"Podcast Movement University","startTime":288.45000000000005,"endTime":291.81,"body":"The reason why I"},{"speaker":"Podcast Movement University","startTime":288.45000000000005,"endTime":291.81,"body":"wanted to create this episode today is"},{"speaker":"Podcast Movement University","startTime":291.81,"endTime":298.71000000000004,"body":"specifically because I was asked to participate."},{"speaker":"Podcast Movement University","startTime":291.81,"endTime":298.71000000000004,"body":"And this is like, really fun, because this is"},{"speaker":"Podcast Movement University","startTime":298.71000000000004,"endTime":305.01,"body":"actually happening today. Like when this episode"},{"speaker":"Podcast Movement University","startTime":298.71000000000004,"endTime":305.01,"body":"releases, which is fun, which it's always kind of"},{"speaker":"Podcast Movement University","startTime":305.01,"endTime":310.68,"body":"weird. Look, let me just like say that when you"},{"speaker":"Podcast Movement University","startTime":305.01,"endTime":310.68,"body":"know the air date of an episode is coming, and you"},{"speaker":"Podcast Movement University","startTime":310.68,"endTime":316.74,"body":"want to talk about something in future tense. But"},{"speaker":"Podcast Movement University","startTime":310.68,"endTime":316.74,"body":"I'm actually recording it about a week before this"},{"speaker":"Podcast Movement University","startTime":316.74,"endTime":322.02,"body":"episode airs. Anyway, just just letting you know,"},{"speaker":"Podcast Movement University","startTime":316.74,"endTime":322.02,"body":"it's kind of a funky thing when you know that"},{"speaker":"Podcast Movement University","startTime":322.02,"endTime":327.15,"body":"things are happening when the episode goes live,"},{"speaker":"Podcast Movement University","startTime":322.02,"endTime":327.15,"body":"but haven't actually happened yet. So we're kind"},{"speaker":"Podcast Movement University","startTime":327.15,"endTime":335.34000000000003,"body":"of future pacing this episode. But today, on the"},{"speaker":"Podcast Movement University","startTime":327.15,"endTime":335.34000000000003,"body":"day that this episode goes live, I'm actually"},{"speaker":"Podcast Movement University","startTime":335.34000000000003,"endTime":342.87,"body":"participating on a panel for podcast movement"},{"speaker":"Podcast Movement University","startTime":335.34000000000003,"endTime":342.87,"body":"University. Yes, hallelujah. My vision board for"},{"speaker":"Podcast Movement University","startTime":342.9,"endTime":350.70000000000005,"body":"2019 is finally complete. This was the one last"},{"speaker":"Podcast Movement University","startTime":342.9,"endTime":350.70000000000005,"body":"thing lingering on my vision board. It was"},{"speaker":"Podcast Movement University","startTime":350.70000000000005,"endTime":356.94,"body":"speaking and being a part of podcast movement in"},{"speaker":"Podcast Movement University","startTime":350.70000000000005,"endTime":356.94,"body":"some capacity. And so today, I'm speaking on a"},{"speaker":"Podcast Movement University","startTime":356.94,"endTime":363.42,"body":"panel with some other ladies that are part of OSSA"},{"speaker":"Podcast Movement University","startTime":356.94,"endTime":363.42,"body":"collective. So you can go into the show notes. I'm"},{"speaker":"Podcast Movement University","startTime":363.42,"endTime":372.18,"body":"going to link to the episode that I did with one"},{"speaker":"Podcast Movement University","startTime":363.42,"endTime":372.18,"body":"of the OSSA ladies last year and it was so good."},{"speaker":"Podcast Movement University","startTime":372.21000000000004,"endTime":376.62,"body":"Oh my gosh, it was so good. Because we were"},{"speaker":"Podcast Movement University","startTime":372.21000000000004,"endTime":376.62,"body":"talking about podcast networks and how they work"},{"speaker":"Podcast Movement University","startTime":376.62,"endTime":381.51,"body":"and all the things and it's really important to"},{"speaker":"Podcast Movement University","startTime":376.62,"endTime":381.51,"body":"understand this, especially whenever you want to"},{"speaker":"Podcast Movement University","startTime":381.51,"endTime":386.07,"body":"look at podcast advertising. I know y'all want to"},{"speaker":"Podcast Movement University","startTime":381.51,"endTime":386.07,"body":"know about podcast sponsorship podcast"},{"speaker":"Podcast Movement University","startTime":386.07,"endTime":391.26,"body":"advertising. How does this work? Well, podcast"},{"speaker":"Podcast Movement University","startTime":386.07,"endTime":391.26,"body":"networks are just as important to understand. And"},{"speaker":"Podcast Movement University","startTime":391.26,"endTime":397.98,"body":"OSSA is a fantastic collaborative environment for"},{"speaker":"Podcast Movement University","startTime":391.26,"endTime":397.98,"body":"female podcasters. And Marla, She's the founder,"},{"speaker":"Podcast Movement University","startTime":397.98,"endTime":403.38,"body":"she reached out to me and was like, Hey, I would"},{"speaker":"Podcast Movement University","startTime":397.98,"endTime":403.38,"body":"love for you to come and talk about podcast"},{"speaker":"Podcast Movement University","startTime":403.38,"endTime":408.48,"body":"marketing on this panel that we're having. Do you"},{"speaker":"Podcast Movement University","startTime":403.38,"endTime":408.48,"body":"have any ideas of what you would specifically want"},{"speaker":"Podcast Movement University","startTime":408.48,"endTime":415.41,"body":"to talk about? And I was like, branding? Yes. Like"},{"speaker":"Podcast Movement University","startTime":408.48,"endTime":415.41,"body":"this. This is my thing. So last year, or actually"},{"speaker":"Podcast Movement University","startTime":415.41,"endTime":424.83,"body":"it might have been in 2019. I participated in OSAA"},{"speaker":"Podcast Movement University","startTime":415.41,"endTime":424.83,"body":"that's O-S-S-A, OSSA. They asked me to help them"},{"speaker":"Podcast Movement University","startTime":425.07,"endTime":431.52,"body":"develop this free ecourse for podcasters. It was"},{"speaker":"Podcast Movement University","startTime":425.07,"endTime":431.52,"body":"how to get started and they actually asked many"},{"speaker":"Podcast Movement University","startTime":431.52,"endTime":439.2,"body":"people many podcasters in the US it can be To"},{"speaker":"Podcast Movement University","startTime":431.52,"endTime":439.2,"body":"contribute in their expertise, and so I actually"},{"speaker":"Podcast Movement University","startTime":439.2,"endTime":445.26,"body":"delivered the branding module for this ecourse"},{"speaker":"Podcast Movement University","startTime":439.2,"endTime":445.26,"body":"that they put together. And so it just felt right"},{"speaker":"Podcast Movement University","startTime":445.29,"endTime":451.92,"body":"that I talked about branding at podcast movement"},{"speaker":"Podcast Movement University","startTime":445.29,"endTime":451.92,"body":"University. And as we're recording this, I"},{"speaker":"Podcast Movement University","startTime":451.92,"endTime":458.46,"body":"actually haven't participated on the panel yet. So"},{"speaker":"Podcast Movement University","startTime":451.92,"endTime":458.46,"body":"I don't know what's gonna happen, like, on that"},{"speaker":"Podcast Movement University","startTime":458.46,"endTime":464.49,"body":"day, how it's all gonna go down on the panel, I'm"},{"speaker":"Podcast Movement University","startTime":458.46,"endTime":464.49,"body":"so dang excited about it. Because we're going to"},{"speaker":"Podcast Movement University","startTime":464.49,"endTime":470.55,"body":"talk about podcast marketing and social media, we"},{"speaker":"Podcast Movement University","startTime":464.49,"endTime":470.55,"body":"have social media experts coming to talk about how"},{"speaker":"Podcast Movement University","startTime":470.55,"endTime":476.31,"body":"you can promote your show. But again, I want to"},{"speaker":"Podcast Movement University","startTime":470.55,"endTime":476.31,"body":"just stick to my lane of branding. If you've been"},{"speaker":"Podcast Movement University","startTime":476.31,"endTime":482.7,"body":"around here, you know, I'm not a social media"},{"speaker":"Podcast Movement University","startTime":476.31,"endTime":482.7,"body":"expert, I do not claim to be I don't have hundreds"},{"speaker":"Podcast Movement University","startTime":482.7,"endTime":489.21,"body":"of millions of followers, like I don't have any of"},{"speaker":"Podcast Movement University","startTime":482.7,"endTime":489.21,"body":"that. But what I know is my roots, like everything"},{"speaker":"Podcast Movement University","startTime":489.21,"endTime":497.34000000000003,"body":"that is grounded in this entire journey is my"},{"speaker":"Podcast Movement University","startTime":489.21,"endTime":497.34000000000003,"body":"degree in marketing. And me really understanding"},{"speaker":"Podcast Movement University","startTime":497.34000000000003,"endTime":503.13,"body":"and becoming obsessed with the customer journey,"},{"speaker":"Podcast Movement University","startTime":497.34000000000003,"endTime":503.13,"body":"whether it is your audience, and they're just"},{"speaker":"Podcast Movement University","startTime":503.13,"endTime":508.47,"body":"listening to your podcast, or it's someone"},{"speaker":"Podcast Movement University","startTime":503.13,"endTime":508.47,"body":"actually becoming a customer, a consumer of what"},{"speaker":"Podcast Movement University","startTime":508.47,"endTime":516.0,"body":"you are creating. I know branding, I know how to"},{"speaker":"Podcast Movement University","startTime":508.47,"endTime":516.0,"body":"create a consistent message all the way across the"},{"speaker":"Podcast Movement University","startTime":516.0,"endTime":521.79,"body":"board. So I have five key points that I want to"},{"speaker":"Podcast Movement University","startTime":516.0,"endTime":521.79,"body":"share with you today. And we're going to go deep"},{"speaker":"Podcast Movement University","startTime":521.79,"endTime":525.51,"body":"into some of these and some of these we're just"},{"speaker":"Podcast Movement University","startTime":521.79,"endTime":525.51,"body":"going to touch on but I want to make sure that you"},{"speaker":"Podcast Movement University","startTime":525.51,"endTime":530.8199999999999,"body":"check out the show notes because I'm gonna link to"},{"speaker":"Podcast Movement University","startTime":525.51,"endTime":530.8199999999999,"body":"some other awesome episodes, some really cool"},{"speaker":"Podcast Movement University","startTime":530.94,"endTime":537.3299999999999,"body":"YouTube videos that you can check out and I want"},{"speaker":"Podcast Movement University","startTime":530.94,"endTime":537.3299999999999,"body":"to make sure that you go to see those like, if"},{"speaker":"Podcast Movement University","startTime":537.3299999999999,"endTime":541.8299999999999,"body":"this is something you're struggling with, you're"},{"speaker":"Podcast Movement University","startTime":537.3299999999999,"endTime":541.8299999999999,"body":"like, I really don't know how to market my show. I"},{"speaker":"Podcast Movement University","startTime":541.8299999999999,"endTime":548.19,"body":"need help with this, then go to all the resources."},{"speaker":"Podcast Movement University","startTime":541.8299999999999,"endTime":548.19,"body":"So KrystalProffitt.com/Episode236 is where you're"},{"speaker":"Podcast Movement University","startTime":548.19,"endTime":553.23,"body":"gonna find everything that we talked about here"},{"speaker":"Podcast Movement University","startTime":548.19,"endTime":553.23,"body":"today. But let's start with the five things that"},{"speaker":"Podcast Movement University","startTime":553.23,"endTime":553.86,"body":"we're going to talk about."},{"speaker":"1. Consistency","startTime":553.86,"endTime":560.04,"body":"So first and foremost,"},{"speaker":"1. Consistency","startTime":553.86,"endTime":560.04,"body":"consistency. I feel like a broken record, but I'm"},{"speaker":"1. Consistency","startTime":560.04,"endTime":567.5699999999999,"body":"gonna say it again. And I'm gonna keep saying it."},{"speaker":"1. Consistency","startTime":560.04,"endTime":567.5699999999999,"body":"Consistency is so so important. So how often are"},{"speaker":"1. Consistency","startTime":567.5699999999999,"endTime":572.37,"body":"you showing up for your audience? Why does this"},{"speaker":"1. Consistency","startTime":567.5699999999999,"endTime":572.37,"body":"matter? Right? We asked this question all the"},{"speaker":"1. Consistency","startTime":572.37,"endTime":579.63,"body":"time. But why does this actually matter? The"},{"speaker":"1. Consistency","startTime":572.37,"endTime":579.63,"body":"reason why consistency matters is because if I do"},{"speaker":"1. Consistency","startTime":579.63,"endTime":588.24,"body":"not see your podcast on a regular basis, how am I"},{"speaker":"1. Consistency","startTime":579.63,"endTime":588.24,"body":"going to know that it's there? Because I don't"},{"speaker":"1. Consistency","startTime":588.24,"endTime":595.74,"body":"know about you. As a consumer of Podcast. I am not"},{"speaker":"1. Consistency","startTime":588.24,"endTime":595.74,"body":"scrolling like the main Apple podcast feed just"},{"speaker":"1. Consistency","startTime":595.74,"endTime":601.3199999999999,"body":"saying oh my gosh, I wonder what's new in"},{"speaker":"1. Consistency","startTime":595.74,"endTime":601.3199999999999,"body":"podcasting? I mean, maybe that happens every once"},{"speaker":"1. Consistency","startTime":601.3199999999999,"endTime":608.8199999999999,"body":"in a while. But not every time I go, like I have"},{"speaker":"1. Consistency","startTime":601.3199999999999,"endTime":608.8199999999999,"body":"habitually or worked in shows that I listened to"},{"speaker":"1. Consistency","startTime":608.8199999999999,"endTime":614.4300000000001,"body":"all the time. Why? Why do I listen to these"},{"speaker":"1. Consistency","startTime":608.8199999999999,"endTime":614.4300000000001,"body":"specific shows? Why do I listen to the office"},{"speaker":"1. Consistency","startTime":614.4300000000001,"endTime":621.15,"body":"ladies on a regular basis, because they put their"},{"speaker":"1. Consistency","startTime":614.4300000000001,"endTime":621.15,"body":"podcast information out there, not only just their"},{"speaker":"1. Consistency","startTime":621.15,"endTime":627.09,"body":"podcast episode, they're posting on social media,"},{"speaker":"1. Consistency","startTime":621.15,"endTime":627.09,"body":"and then the host are sharing across their"},{"speaker":"1. Consistency","startTime":627.09,"endTime":632.6700000000001,"body":"stories. It's like it is out there, that this is"},{"speaker":"1. Consistency","startTime":627.09,"endTime":632.6700000000001,"body":"happening on a regular basis. So this is why"},{"speaker":"1. Consistency","startTime":632.6700000000001,"endTime":639.1800000000001,"body":"consistency matters. And we're gonna get into like"},{"speaker":"1. Consistency","startTime":632.6700000000001,"endTime":639.1800000000001,"body":"the actual consistency of your brand. But I just"},{"speaker":"1. Consistency","startTime":639.1800000000001,"endTime":645.6600000000001,"body":"want to reiterate, consistency matters so people"},{"speaker":"1. Consistency","startTime":639.1800000000001,"endTime":645.6600000000001,"body":"can see. It's like a reminder, it's that constant"},{"speaker":"1. Consistency","startTime":645.6600000000001,"endTime":651.93,"body":"reminder is like, Oh, they put out a new episode."},{"speaker":"1. Consistency","startTime":645.6600000000001,"endTime":651.93,"body":"Oh, I noticed their font, they must have put out"},{"speaker":"1. Consistency","startTime":651.96,"endTime":657.48,"body":"another episode, right? What we all know we're"},{"speaker":"1. Consistency","startTime":651.96,"endTime":657.48,"body":"scrolling on Instagram. And then all of a sudden"},{"speaker":"1. Consistency","startTime":657.48,"endTime":663.84,"body":"we see something in like it clicks like in our"},{"speaker":"1. Consistency","startTime":657.48,"endTime":663.84,"body":"brain. It's the psychology of noticing colors and"},{"speaker":"1. Consistency","startTime":663.84,"endTime":669.8100000000001,"body":"fonts and texts that were like, Oh, that's that"},{"speaker":"1. Consistency","startTime":663.84,"endTime":669.8100000000001,"body":"one podcast out they must have put out something"},{"speaker":"1. Consistency","startTime":669.8100000000001,"endTime":677.19,"body":"new. So I know every time I see DAX shepherds,"},{"speaker":"1. Consistency","startTime":669.8100000000001,"endTime":677.19,"body":"like he has this yellow color for the armchair"},{"speaker":"1. Consistency","startTime":677.19,"endTime":683.16,"body":"expert. Anytime I see those colors, my brain"},{"speaker":"1. Consistency","startTime":677.19,"endTime":683.16,"body":"immediately goes to his podcast like I even if"},{"speaker":"1. Consistency","startTime":683.16,"endTime":689.46,"body":"it's not his stuff, even if it's just closely"},{"speaker":"1. Consistency","startTime":683.16,"endTime":689.46,"body":"remotely related. And I see that color. I'm like,"},{"speaker":"1. Consistency","startTime":689.49,"endTime":694.29,"body":"Oh, that's Oh, wait, that's not armchair expert."},{"speaker":"1. Consistency","startTime":689.49,"endTime":694.29,"body":"This, that must be something else. But that's"},{"speaker":"1. Consistency","startTime":694.29,"endTime":702.21,"body":"where my mind goes. Because I've seen it so often,"},{"speaker":"1. Consistency","startTime":694.29,"endTime":702.21,"body":"that it's habit. So this is why consistency"},{"speaker":"1. Consistency","startTime":702.3,"endTime":708.54,"body":"matters. So you have to show up for your audience,"},{"speaker":"1. Consistency","startTime":702.3,"endTime":708.54,"body":"right? Even if it's just as simple as just posting"},{"speaker":"1. Consistency","startTime":708.54,"endTime":715.2,"body":"an episode every single week because most people"},{"speaker":"1. Consistency","startTime":708.54,"endTime":715.2,"body":"have notifications on their phone that say, oh, a"},{"speaker":"1. Consistency","startTime":715.2,"endTime":720.87,"body":"new episodes out, right? Like we're all used to"},{"speaker":"1. Consistency","startTime":715.2,"endTime":720.87,"body":"getting that Dean. That's like, Hey, you know,"},{"speaker":"1. Consistency","startTime":720.9,"endTime":726.48,"body":"there's new podcast episodes to listen to. So that"},{"speaker":"1. Consistency","startTime":720.9,"endTime":726.48,"body":"is a habit that can only be formed whenever you're"},{"speaker":"1. Consistency","startTime":726.48,"endTime":731.28,"body":"consistent with your show. And you want to be"},{"speaker":"1. Consistency","startTime":726.48,"endTime":731.28,"body":"known for that someone actually told me the other"},{"speaker":"1. Consistency","startTime":731.28,"endTime":737.28,"body":"day they're like I so appreciate that. Usually"},{"speaker":"1. Consistency","startTime":731.28,"endTime":737.28,"body":"Just keep showing up. Like, even if it's messy,"},{"speaker":"1. Consistency","startTime":737.28,"endTime":743.1,"body":"even if it's not perfect, you just keep showing"},{"speaker":"1. Consistency","startTime":737.28,"endTime":743.1,"body":"up. And I have established this reputation of"},{"speaker":"1. Consistency","startTime":743.1,"endTime":749.67,"body":"being a consistent podcaster being a consistent"},{"speaker":"1. Consistency","startTime":743.1,"endTime":749.67,"body":"poster on my social media being a consistent"},{"speaker":"1. Consistency","startTime":749.85,"endTime":755.94,"body":"leader in what I'm doing, because I just keep"},{"speaker":"1. Consistency","startTime":749.85,"endTime":755.94,"body":"showing up. It doesn't have to be perfect. No, no,"},{"speaker":"1. Consistency","startTime":755.94,"endTime":761.01,"body":"where have we once said, you got to show up"},{"speaker":"1. Consistency","startTime":755.94,"endTime":761.01,"body":"perfect. You got to have all your shit hockey"},{"speaker":"1. Consistency","startTime":761.01,"endTime":766.35,"body":"together? No, like, we just keep showing up."},{"speaker":"1. Consistency","startTime":761.01,"endTime":766.35,"body":"That's what we do around here. That's what"},{"speaker":"1. Consistency","startTime":766.35,"endTime":773.97,"body":"consistency is to me. And that's how I want you to"},{"speaker":"1. Consistency","startTime":766.35,"endTime":773.97,"body":"adopt this idea of being consistent. Okay, the"},{"speaker":"1. Consistency","startTime":774.0,"endTime":781.35,"body":"second part of consistency is, is your branding"},{"speaker":"1. Consistency","startTime":774.0,"endTime":781.35,"body":"clear across all of your platforms."},{"speaker":"2. Marketing","startTime":781.47,"endTime":787.051,"body":"We're going to get into marketing in"},{"speaker":"2. Marketing","startTime":781.47,"endTime":787.051,"body":"just a second. But I'm talking about if I go look,"},{"speaker":"2. Marketing","startTime":787.115,"endTime":792.953,"body":"right, and this is okay, hang on before we get"},{"speaker":"2. Marketing","startTime":787.115,"endTime":792.953,"body":"there, because that's really going to be the"},{"speaker":"2. Marketing","startTime":793.017,"endTime":799.24,"body":"marketing idea. What I'm thinking of right now is,"},{"speaker":"2. Marketing","startTime":793.017,"endTime":799.24,"body":"this is where it gets complicated whenever you"},{"speaker":"2. Marketing","startTime":799.304,"endTime":805.527,"body":"want to have consistency across everything. But"},{"speaker":"2. Marketing","startTime":799.304,"endTime":805.527,"body":"you also want to start outsourcing pieces of your"},{"speaker":"2. Marketing","startTime":805.591,"endTime":811.943,"body":"podcast or pieces of your business. Now, here's a"},{"speaker":"2. Marketing","startTime":805.591,"endTime":811.943,"body":"great example. It gets complicated when you start"},{"speaker":"2. Marketing","startTime":812.007,"endTime":818.294,"body":"outsourcing your social media, or someone to write"},{"speaker":"2. Marketing","startTime":812.007,"endTime":818.294,"body":"copy for your website, or someone to write your"},{"speaker":"2. Marketing","startTime":818.3580000000001,"endTime":824.004,"body":"weekly email newsletter. There are many"},{"speaker":"2. Marketing","startTime":818.3580000000001,"endTime":824.004,"body":"entrepreneurs that want to start outsourcing all"},{"speaker":"2. Marketing","startTime":824.068,"endTime":830.098,"body":"these pieces and they can't wait. They're like,"},{"speaker":"2. Marketing","startTime":824.068,"endTime":830.098,"body":"Oh, I can't wait until all I do is show up and"},{"speaker":"2. Marketing","startTime":830.162,"endTime":836.321,"body":"create the podcast. And then that's all I have to"},{"speaker":"2. Marketing","startTime":830.162,"endTime":836.321,"body":"do. And I'm like, please, please, please don't"},{"speaker":"2. Marketing","startTime":836.385,"endTime":842.6080000000001,"body":"start outsourcing things that matter. And that"},{"speaker":"2. Marketing","startTime":836.385,"endTime":842.6080000000001,"body":"carry your message. Because things like I can tell"},{"speaker":"2. Marketing","startTime":842.672,"endTime":848.767,"body":"real fast, the people that I start following that"},{"speaker":"2. Marketing","startTime":842.672,"endTime":848.767,"body":"begin to outsource things, because it doesn't"},{"speaker":"2. Marketing","startTime":848.831,"endTime":855.247,"body":"align anymore. How like, this is not their voice,"},{"speaker":"2. Marketing","startTime":848.831,"endTime":855.247,"body":"they would have not have done it this way. If they"},{"speaker":"2. Marketing","startTime":855.311,"endTime":861.534,"body":"were actually the person doing it. So you want to"},{"speaker":"2. Marketing","startTime":855.311,"endTime":861.534,"body":"be consistent with your voice with your message"},{"speaker":"2. Marketing","startTime":861.598,"endTime":867.628,"body":"across all of your platforms. Okay, so that's"},{"speaker":"2. Marketing","startTime":861.598,"endTime":867.628,"body":"number one consistency. Number two, marketing. I"},{"speaker":"2. Marketing","startTime":867.692,"endTime":873.98,"body":"know when I get a little antsy, because I love to"},{"speaker":"2. Marketing","startTime":867.692,"endTime":873.98,"body":"talk about marketing, but I'm just Okay, here we"},{"speaker":"2. Marketing","startTime":874.044,"endTime":880.4590000000001,"body":"are, I should have put this as far so I could just"},{"speaker":"2. Marketing","startTime":874.044,"endTime":880.4590000000001,"body":"get it off my chest. But we're here. Okay, number"},{"speaker":"2. Marketing","startTime":880.523,"endTime":886.682,"body":"two marketing. So is it clear that you are the"},{"speaker":"2. Marketing","startTime":880.523,"endTime":886.682,"body":"same person on Instagram, as you are on Facebook,"},{"speaker":"2. Marketing","startTime":886.746,"endTime":892.841,"body":"and as you are on LinkedIn, and as you are on"},{"speaker":"2. Marketing","startTime":886.746,"endTime":892.841,"body":"Youtube, and as you are on your email newsletter,"},{"speaker":"2. Marketing","startTime":892.905,"endTime":898.551,"body":"like, this is what I'm talking about the"},{"speaker":"2. Marketing","startTime":892.905,"endTime":898.551,"body":"consistency, because you have to make sure that"},{"speaker":"2. Marketing","startTime":898.615,"endTime":904.645,"body":"your marketing is clear all across the board. So"},{"speaker":"2. Marketing","startTime":898.615,"endTime":904.645,"body":"there's a lot of nuances that we can get into"},{"speaker":"2. Marketing","startTime":904.7090000000001,"endTime":911.189,"body":"that, you know, we could just talk about for hours"},{"speaker":"2. Marketing","startTime":904.7090000000001,"endTime":911.189,"body":"when it comes to the way that your messaging is in"},{"speaker":"2. Marketing","startTime":911.253,"endTime":917.668,"body":"the way that you are posting certain pictures and"},{"speaker":"2. Marketing","startTime":911.253,"endTime":917.668,"body":"using the different kinds of fonts like the actual"},{"speaker":"2. Marketing","startTime":917.7330000000001,"endTime":924.148,"body":"branding strategies that are important behind this"},{"speaker":"2. Marketing","startTime":917.7330000000001,"endTime":924.148,"body":"is going back to consistency. Now with marketing,"},{"speaker":"2. Marketing","startTime":924.212,"endTime":929.986,"body":"okay, this is one of the things that I actually"},{"speaker":"2. Marketing","startTime":924.212,"endTime":929.986,"body":"learned from a blogging course that I took"},{"speaker":"2. Marketing","startTime":930.05,"endTime":936.273,"body":"whenever I first got started, I'm so grateful that"},{"speaker":"2. Marketing","startTime":930.05,"endTime":936.273,"body":"this was one of the assignments we had, it was"},{"speaker":"2. Marketing","startTime":936.337,"endTime":942.5600000000001,"body":"like, okay, create a brand board. because believe"},{"speaker":"2. Marketing","startTime":936.337,"endTime":942.5600000000001,"body":"it or not, even though I took all the marketing"},{"speaker":"2. Marketing","startTime":942.624,"endTime":948.655,"body":"classes, and I did all this, I was not creating,"},{"speaker":"2. Marketing","startTime":942.624,"endTime":948.655,"body":"like I wasn't a graphic design communications"},{"speaker":"2. Marketing","startTime":948.719,"endTime":954.749,"body":"major, why like I wasn't doing the designing, I"},{"speaker":"2. Marketing","startTime":948.719,"endTime":954.749,"body":"was on the marketing side of like, how to talk"},{"speaker":"2. Marketing","startTime":954.814,"endTime":960.716,"body":"about a business and do all these things. So I"},{"speaker":"2. Marketing","startTime":954.814,"endTime":960.716,"body":"didn't know that this was so important to the"},{"speaker":"2. Marketing","startTime":960.78,"endTime":966.875,"body":"process of marketing. But I want you to actually"},{"speaker":"2. Marketing","startTime":960.78,"endTime":966.875,"body":"go create a brand board. I feel like I've been"},{"speaker":"2. Marketing","startTime":966.939,"endTime":973.29,"body":"giving more assignments lately, episodes. And this"},{"speaker":"2. Marketing","startTime":966.939,"endTime":973.29,"body":"is a very important one. I think that you should"},{"speaker":"2. Marketing","startTime":973.354,"endTime":979.449,"body":"create a brand board for your podcast that has"},{"speaker":"2. Marketing","startTime":973.354,"endTime":979.449,"body":"your colors that you use, like whatever you have"},{"speaker":"2. Marketing","startTime":979.513,"endTime":985.543,"body":"on your podcast artwork, or whatever, you know,"},{"speaker":"2. Marketing","startTime":979.513,"endTime":985.543,"body":"colors you use for social media, all that like"},{"speaker":"2. Marketing","startTime":985.6080000000001,"endTime":991.9590000000001,"body":"just write them all down. Then the fonts that you"},{"speaker":"2. Marketing","startTime":985.6080000000001,"endTime":991.9590000000001,"body":"use, maybe the styles like if you're a Canva user"},{"speaker":"2. Marketing","startTime":992.023,"endTime":997.925,"body":"and you use certain effects, write them down. What"},{"speaker":"2. Marketing","startTime":992.023,"endTime":997.925,"body":"kind of videos are you using? Do you have"},{"speaker":"2. Marketing","startTime":997.989,"endTime":1003.699,"body":"templates Do you have show notes like whatever"},{"speaker":"2. Marketing","startTime":997.989,"endTime":1003.699,"body":"you're currently doing, that you like your"},{"speaker":"2. Marketing","startTime":1003.763,"endTime":1010.05,"body":"audience is responding to write it all down, and"},{"speaker":"2. Marketing","startTime":1003.763,"endTime":1010.05,"body":"then create a simple brand board. You can do this"},{"speaker":"2. Marketing","startTime":1010.114,"endTime":1016.145,"body":"in Canva. You could just do it in a Google Doc,"},{"speaker":"2. Marketing","startTime":1010.114,"endTime":1016.145,"body":"you could write it down in a notebook, but you"},{"speaker":"2. Marketing","startTime":1016.2090000000001,"endTime":1022.239,"body":"need to have all this information that you can"},{"speaker":"2. Marketing","startTime":1016.2090000000001,"endTime":1022.239,"body":"reference at any time. Anytime you want to make"},{"speaker":"2. Marketing","startTime":1022.304,"endTime":1028.783,"body":"sure your brand is matching what it's supposed to."},{"speaker":"2. Marketing","startTime":1022.304,"endTime":1028.783,"body":"So another way that I use this and I know a lot of"},{"speaker":"2. Marketing","startTime":1028.847,"endTime":1034.8780000000002,"body":"y'all are creating courses, you're creating"},{"speaker":"2. Marketing","startTime":1028.847,"endTime":1034.8780000000002,"body":"memberships, you're doing a lot of things that are"},{"speaker":"2. Marketing","startTime":1034.942,"endTime":1041.421,"body":"trying to support Your podcasts like you're trying"},{"speaker":"2. Marketing","startTime":1034.942,"endTime":1041.421,"body":"to support your members and also generate revenue."},{"speaker":"2. Marketing","startTime":1041.4859999999999,"endTime":1047.7730000000001,"body":"Well, what what happens when you go create a sales"},{"speaker":"2. Marketing","startTime":1041.4859999999999,"endTime":1047.7730000000001,"body":"page, you don't need to start from scratch, you"},{"speaker":"2. Marketing","startTime":1047.837,"endTime":1054.188,"body":"don't you already have your brand. You have your"},{"speaker":"2. Marketing","startTime":1047.837,"endTime":1054.188,"body":"fonts that you use, you have your colors, you have"},{"speaker":"2. Marketing","startTime":1054.252,"endTime":1060.411,"body":"the messaging that you want to make sure is very"},{"speaker":"2. Marketing","startTime":1054.252,"endTime":1060.411,"body":"clear within your sales page to your podcast to"},{"speaker":"2. Marketing","startTime":1060.475,"endTime":1066.955,"body":"whatever you do. So have this brand board and make"},{"speaker":"2. Marketing","startTime":1060.475,"endTime":1066.955,"body":"it clear that this is what your brand board is not"},{"speaker":"2. Marketing","startTime":1067.019,"endTime":1073.114,"body":"only for you. But for anybody that you work with."},{"speaker":"2. Marketing","startTime":1067.019,"endTime":1073.114,"body":"Whether you hire an outside contractor or you"},{"speaker":"2. Marketing","startTime":1073.1779999999999,"endTime":1079.4009999999998,"body":"bring on an employee to your team, it makes things"},{"speaker":"2. Marketing","startTime":1073.1779999999999,"endTime":1079.4009999999998,"body":"so much easier, y'all I'm not even kidding. So"},{"speaker":"2. Marketing","startTime":1079.4650000000001,"endTime":1085.752,"body":"much freaking easier when you can hand someone a"},{"speaker":"2. Marketing","startTime":1079.4650000000001,"endTime":1085.752,"body":"link. And you're like, hey, by the way, these are"},{"speaker":"2. Marketing","startTime":1085.816,"endTime":1091.654,"body":"the only fonts that we use. These are the only"},{"speaker":"2. Marketing","startTime":1085.816,"endTime":1091.654,"body":"because I've worked with people that weren't"},{"speaker":"2. Marketing","startTime":1091.7179999999998,"endTime":1097.749,"body":"necessarily graphic designers, but they were"},{"speaker":"2. Marketing","startTime":1091.7179999999998,"endTime":1097.749,"body":"outside contractors. And they're like, oh, let me"},{"speaker":"2. Marketing","startTime":1097.813,"endTime":1104.036,"body":"do it my way. And they create something and they"},{"speaker":"2. Marketing","startTime":1097.813,"endTime":1104.036,"body":"bring it back to me. And I'm like, What is this?"},{"speaker":"2. Marketing","startTime":1104.1,"endTime":1110.3229999999999,"body":"This? This isn't me this, this has nothing to do"},{"speaker":"2. Marketing","startTime":1104.1,"endTime":1110.3229999999999,"body":"with how we run things around here. But that was"},{"speaker":"2. Marketing","startTime":1110.3870000000002,"endTime":1116.353,"body":"my fault. I didn't tell them. Oh, by the way,"},{"speaker":"2. Marketing","startTime":1110.3870000000002,"endTime":1116.353,"body":"here's your guidelines. Here's your parameters,"},{"speaker":"2. Marketing","startTime":1116.4180000000001,"endTime":1122.6399999999999,"body":"like you can get creative within this scope of"},{"speaker":"2. Marketing","startTime":1116.4180000000001,"endTime":1122.6399999999999,"body":"work. But these, this is what you should use. This"},{"speaker":"2. Marketing","startTime":1122.705,"endTime":1128.863,"body":"is your guiding post. This is your North Star, you"},{"speaker":"2. Marketing","startTime":1122.705,"endTime":1128.863,"body":"got to use our brand board. Okay. And it just"},{"speaker":"2. Marketing","startTime":1128.9279999999999,"endTime":1135.2150000000001,"body":"makes everything so much easier. You think, oh, I"},{"speaker":"2. Marketing","startTime":1128.9279999999999,"endTime":1135.2150000000001,"body":"don't want to be restrictive. I want to let them"},{"speaker":"2. Marketing","startTime":1135.279,"endTime":1141.566,"body":"they're the creative person I want them to be No,"},{"speaker":"2. Marketing","startTime":1135.279,"endTime":1141.566,"body":"no, no, no, you need to have this laid out. That"},{"speaker":"2. Marketing","startTime":1141.63,"endTime":1148.045,"body":"way your brand is consistent, because I don't want"},{"speaker":"2. Marketing","startTime":1141.63,"endTime":1148.045,"body":"you to use in script defiance for all your posts."},{"speaker":"2. Marketing","startTime":1148.1100000000001,"endTime":1154.333,"body":"And you're like, I really don't like that. But"},{"speaker":"2. Marketing","startTime":1148.1100000000001,"endTime":1154.333,"body":"that's what that graphic design person created for"},{"speaker":"2. Marketing","startTime":1154.397,"endTime":1160.2350000000001,"body":"me. And they think it looks good. So I know,"},{"speaker":"2. Marketing","startTime":1154.397,"endTime":1160.2350000000001,"body":"you're giving away the power of marketing your"},{"speaker":"2. Marketing","startTime":1160.299,"endTime":1166.5859999999998,"body":"podcast to your audience. Okay, so marketing is"},{"speaker":"2. Marketing","startTime":1160.299,"endTime":1166.5859999999998,"body":"super, super important to your brand, and how your"},{"speaker":"2. Marketing","startTime":1166.65,"endTime":1172.8090000000002,"body":"audience sees your podcast. Oh, I feel like I'm"},{"speaker":"2. Marketing","startTime":1166.65,"endTime":1172.8090000000002,"body":"getting on like, getting on the high horse today"},{"speaker":"2. Marketing","startTime":1172.873,"endTime":1173.9,"body":"about marketing."},{"speaker":"3. Message","startTime":1173.9,"endTime":1179.062,"body":"Okay, so we're gonna keep going. The"},{"speaker":"3. Message","startTime":1173.9,"endTime":1179.062,"body":"next one is messaging. And I feel like this is"},{"speaker":"3. Message","startTime":1179.125,"endTime":1185.096,"body":"kind of like all of these stacked on top of one"},{"speaker":"3. Message","startTime":1179.125,"endTime":1185.096,"body":"another as the building blocks for branding your"},{"speaker":"3. Message","startTime":1185.158,"endTime":1191.192,"body":"podcast, but message this is number three. What"},{"speaker":"3. Message","startTime":1185.158,"endTime":1191.192,"body":"does your brand and your marketing say about you?"},{"speaker":"3. Message","startTime":1191.254,"endTime":1197.288,"body":"When you have nothing to say? Okay, this sounds"},{"speaker":"3. Message","startTime":1191.254,"endTime":1197.288,"body":"kind of weird. But it's kind of like the question"},{"speaker":"3. Message","startTime":1197.35,"endTime":1203.384,"body":"of what are people saying about you when you're"},{"speaker":"3. Message","startTime":1197.35,"endTime":1203.384,"body":"not in the room? And by that, I mean, when people"},{"speaker":"3. Message","startTime":1203.446,"endTime":1209.605,"body":"see that you're posting things? Is it clear that"},{"speaker":"3. Message","startTime":1203.446,"endTime":1209.605,"body":"it's for them? Is it clear? Like do you have to go"},{"speaker":"3. Message","startTime":1209.667,"endTime":1215.4520000000002,"body":"and explain things? Because whenever I see"},{"speaker":"3. Message","startTime":1209.667,"endTime":1215.4520000000002,"body":"something, and it doesn't make sense to me, I just"},{"speaker":"3. Message","startTime":1215.5140000000001,"endTime":1221.4859999999999,"body":"keep scrolling. I'm like, What pack was that?"},{"speaker":"3. Message","startTime":1215.5140000000001,"endTime":1221.4859999999999,"body":"Well, who was that for? Me? It wasn't for me. So I"},{"speaker":"3. Message","startTime":1221.5480000000002,"endTime":1227.2710000000002,"body":"just keep going. And I go back to and if you"},{"speaker":"3. Message","startTime":1221.5480000000002,"endTime":1227.2710000000002,"body":"haven't read this book, go grab it, go grab it."},{"speaker":"3. Message","startTime":1227.333,"endTime":1233.491,"body":"Now this needs to be at the top of your list, you"},{"speaker":"3. Message","startTime":1227.333,"endTime":1233.491,"body":"need to go get the audio version, I guess there's"},{"speaker":"3. Message","startTime":1233.5529999999999,"endTime":1239.525,"body":"an audio version, I'm sure there is because he"},{"speaker":"3. Message","startTime":1233.5529999999999,"endTime":1239.525,"body":"does a lot of them. But building a story brand by"},{"speaker":"3. Message","startTime":1239.587,"endTime":1245.621,"body":"Donald Miller. Go grab it. And I'm going to spoil"},{"speaker":"3. Message","startTime":1239.587,"endTime":1245.621,"body":"it for you right here. Because the best message"},{"speaker":"3. Message","startTime":1245.683,"endTime":1251.0320000000002,"body":"that you can get out of that book is if you"},{"speaker":"3. Message","startTime":1245.683,"endTime":1251.0320000000002,"body":"confuse you lose. So the message from your"},{"speaker":"3. Message","startTime":1251.0949999999998,"endTime":1257.004,"body":"podcast, your email, to your social media to"},{"speaker":"3. Message","startTime":1251.0949999999998,"endTime":1257.004,"body":"whatever you're showing up online has to be clear,"},{"speaker":"3. Message","startTime":1257.0659999999998,"endTime":1263.1619999999998,"body":"it has to be consistent. If you've been listening"},{"speaker":"3. Message","startTime":1257.0659999999998,"endTime":1263.1619999999998,"body":"to this podcast, I bet I could ask you, what are"},{"speaker":"3. Message","startTime":1263.2240000000002,"endTime":1269.009,"body":"the three things that we talked about on this"},{"speaker":"3. Message","startTime":1263.2240000000002,"endTime":1269.009,"body":"show? And you're gonna say, well, we joke about"},{"speaker":"3. Message","startTime":1269.0720000000001,"endTime":1275.0430000000001,"body":"podcasting. I'm gonna say Yes, that's right. It's"},{"speaker":"3. Message","startTime":1269.0720000000001,"endTime":1275.0430000000001,"body":"true. Okay, you know, slap in the face on that"},{"speaker":"3. Message","startTime":1275.105,"endTime":1280.8899999999999,"body":"one, I get it. But we talk about how to start"},{"speaker":"3. Message","startTime":1275.105,"endTime":1280.8899999999999,"body":"launch and market a podcast. That is what we do"},{"speaker":"3. Message","startTime":1280.953,"endTime":1287.1109999999999,"body":"around here. If you've been listening for a while,"},{"speaker":"3. Message","startTime":1280.953,"endTime":1287.1109999999999,"body":"you probably know that. And you probably know at"},{"speaker":"3. Message","startTime":1287.1730000000002,"endTime":1293.145,"body":"the very end of this episode, I'm going to say,"},{"speaker":"3. Message","startTime":1287.1730000000002,"endTime":1293.145,"body":"keep it up. We all have to start somewhere. That"},{"speaker":"3. Message","startTime":1293.2069999999999,"endTime":1299.054,"body":"is messaging. That is branding, when your people"},{"speaker":"3. Message","startTime":1293.2069999999999,"endTime":1299.054,"body":"can come to you and say, Oh, I know what your"},{"speaker":"3. Message","startTime":1299.116,"endTime":1305.274,"body":"tagline is, Oh, I know what your show stands for."},{"speaker":"3. Message","startTime":1299.116,"endTime":1305.274,"body":"That's when you know, your message is consistent."},{"speaker":"3. Message","startTime":1305.337,"endTime":1311.433,"body":"That's when you know things are working. Things"},{"speaker":"3. Message","startTime":1305.337,"endTime":1311.433,"body":"are working. And people get really frustrated when"},{"speaker":"3. Message","startTime":1311.495,"endTime":1317.7150000000001,"body":"I say this, because they're just like, I'm so sick"},{"speaker":"3. Message","startTime":1311.495,"endTime":1317.7150000000001,"body":"and tired of saying the same thing. Right? Like I"},{"speaker":"3. Message","startTime":1317.777,"endTime":1323.687,"body":"can't even tell y'all man. I know I've said it on"},{"speaker":"3. Message","startTime":1317.777,"endTime":1323.687,"body":"here before but sometimes I get like sick and"},{"speaker":"3. Message","startTime":1323.7489999999998,"endTime":1329.9070000000002,"body":"tired of saying Keep it up. We all have to start"},{"speaker":"3. Message","startTime":1323.7489999999998,"endTime":1329.9070000000002,"body":"somewhere. It mostly happens whenever I'm batching"},{"speaker":"3. Message","startTime":1329.969,"endTime":1336.19,"body":"YouTube videos and I'm batching podcast episodes."},{"speaker":"3. Message","startTime":1329.969,"endTime":1336.19,"body":"Cuz I say it, like seven or eight times in like, a"},{"speaker":"3. Message","startTime":1336.252,"endTime":1342.348,"body":"two hour period. And I'm like, Oh my gosh, if I"},{"speaker":"3. Message","startTime":1336.252,"endTime":1342.348,"body":"have to say this one more time, but it's something"},{"speaker":"3. Message","startTime":1342.4099999999999,"endTime":1348.382,"body":"I absolutely believe. But it only happens like"},{"speaker":"3. Message","startTime":1342.4099999999999,"endTime":1348.382,"body":"whenever you get sick of it as the creator as the"},{"speaker":"3. Message","startTime":1348.444,"endTime":1354.415,"body":"person saying your tagline. That is probably when"},{"speaker":"3. Message","startTime":1348.444,"endTime":1354.415,"body":"your audience is just now actually hearing it."},{"speaker":"3. Message","startTime":1354.478,"endTime":1360.574,"body":"Because if you're listening to this podcast for"},{"speaker":"3. Message","startTime":1354.478,"endTime":1360.574,"body":"the very first time, you've never heard any of the"},{"speaker":"3. Message","startTime":1360.636,"endTime":1366.545,"body":"other episodes, you're just going to hear the"},{"speaker":"3. Message","startTime":1360.636,"endTime":1366.545,"body":"message like that, that's it, you're not going to"},{"speaker":"3. Message","startTime":1366.607,"endTime":1372.3919999999998,"body":"know that that means something around here, you're"},{"speaker":"3. Message","startTime":1366.607,"endTime":1372.3919999999998,"body":"not going to know that that's something of"},{"speaker":"3. Message","startTime":1372.455,"endTime":1378.551,"body":"significance until you hear it again. And again."},{"speaker":"3. Message","startTime":1372.455,"endTime":1378.551,"body":"And again. And again. And now, when people say my"},{"speaker":"3. Message","startTime":1378.6129999999998,"endTime":1384.5839999999998,"body":"own tagline back to me, we all is everything. Oh"},{"speaker":"3. Message","startTime":1378.6129999999998,"endTime":1384.5839999999998,"body":"my gosh, it's everything. Whenever someone will"},{"speaker":"3. Message","startTime":1384.647,"endTime":1390.6799999999998,"body":"say, Well, you know, we all have to keep it up."},{"speaker":"3. Message","startTime":1384.647,"endTime":1390.6799999999998,"body":"Because we all start somewhere. I'm just like, Oh"},{"speaker":"3. Message","startTime":1390.743,"endTime":1396.839,"body":"my God, I've like cried, you know, Oh, my gosh,"},{"speaker":"3. Message","startTime":1390.743,"endTime":1396.839,"body":"thank you so much, you know, but it's one of those"},{"speaker":"3. Message","startTime":1396.9009999999998,"endTime":1403.121,"body":"things like no one else would get that no one else"},{"speaker":"3. Message","startTime":1396.9009999999998,"endTime":1403.121,"body":"would understand why that is significant. But you"},{"speaker":"3. Message","startTime":1403.183,"endTime":1409.1550000000002,"body":"do. As a listener, if you've been listening to the"},{"speaker":"3. Message","startTime":1403.183,"endTime":1409.1550000000002,"body":"show, if you're brand new around here, you're"},{"speaker":"3. Message","startTime":1409.217,"endTime":1415.127,"body":"like, Okay, now I know. But that is how you create"},{"speaker":"3. Message","startTime":1409.217,"endTime":1415.127,"body":"that message. It goes back to marketing, and"},{"speaker":"3. Message","startTime":1415.1889999999999,"endTime":1421.2849999999999,"body":"consistency, you have to have all of these pieces,"},{"speaker":"3. Message","startTime":1415.1889999999999,"endTime":1421.2849999999999,"body":"we're not doing a kind of create your own path,"},{"speaker":"3. Message","startTime":1421.3470000000002,"endTime":1427.63,"body":"create your own journey, all of these things we're"},{"speaker":"3. Message","startTime":1421.3470000000002,"endTime":1427.63,"body":"talking about are important today, not just one of"},{"speaker":"3. Message","startTime":1427.692,"endTime":1433.3519999999999,"body":"them. All of them are important. Okay, so let's"},{"speaker":"3. Message","startTime":1427.692,"endTime":1433.3519999999999,"body":"just recap real fast. So we've talked about"},{"speaker":"3. Message","startTime":1433.415,"endTime":1435.5300000000002,"body":"consistency, marketing, messaging."},{"speaker":"4. Clear Picture","startTime":1435.5300000000002,"endTime":1440.556,"body":"Now we're going to talk about"},{"speaker":"4. Clear Picture","startTime":1435.5300000000002,"endTime":1440.556,"body":"the clear picture. So I know I already said Go Go"},{"speaker":"4. Clear Picture","startTime":1440.62,"endTime":1446.6,"body":"get building a story brand by Donald Miller, super"},{"speaker":"4. Clear Picture","startTime":1440.62,"endTime":1446.6,"body":"important that you go read this because his"},{"speaker":"4. Clear Picture","startTime":1446.6640000000002,"endTime":1452.5810000000001,"body":"messages if you confuse you lose, that's where"},{"speaker":"4. Clear Picture","startTime":1446.6640000000002,"endTime":1452.5810000000001,"body":"this having a clear picture really comes from."},{"speaker":"4. Clear Picture","startTime":1452.645,"endTime":1459.071,"body":"I've read that book cover to cover multiple times,"},{"speaker":"4. Clear Picture","startTime":1452.645,"endTime":1459.071,"body":"I have highlights, I have like sticky notes all in"},{"speaker":"4. Clear Picture","startTime":1459.1350000000002,"endTime":1465.179,"body":"it, I have referenced it. So many times when I'm"},{"speaker":"4. Clear Picture","startTime":1459.1350000000002,"endTime":1465.179,"body":"doing a launch, when I'm grabbing testimonials"},{"speaker":"4. Clear Picture","startTime":1465.243,"endTime":1471.415,"body":"from my audience like it is so good. because it"},{"speaker":"4. Clear Picture","startTime":1465.243,"endTime":1471.415,"body":"reminds me that I have to make sure my message is"},{"speaker":"4. Clear Picture","startTime":1471.478,"endTime":1477.777,"body":"clear. And you want to make sure that your message"},{"speaker":"4. Clear Picture","startTime":1471.478,"endTime":1477.777,"body":"and your branding paint a clear picture for your"},{"speaker":"4. Clear Picture","startTime":1477.841,"endTime":1484.076,"body":"audience. Otherwise, they're not going to get it,"},{"speaker":"4. Clear Picture","startTime":1477.841,"endTime":1484.076,"body":"they're not going to get it maybe they like you."},{"speaker":"4. Clear Picture","startTime":1484.1399999999999,"endTime":1490.0569999999998,"body":"Maybe they like your message, but they're never"},{"speaker":"4. Clear Picture","startTime":1484.1399999999999,"endTime":1490.0569999999998,"body":"going to buy from you. They're never actually"},{"speaker":"4. Clear Picture","startTime":1490.121,"endTime":1495.783,"body":"going to go on the journey with you. Because"},{"speaker":"4. Clear Picture","startTime":1490.121,"endTime":1495.783,"body":"they're really not that invested. They don't"},{"speaker":"4. Clear Picture","startTime":1495.8470000000002,"endTime":1502.1460000000002,"body":"understand exactly how you can help them. Right."},{"speaker":"4. Clear Picture","startTime":1495.8470000000002,"endTime":1502.1460000000002,"body":"And I will come on here. And I will tell y'all and"},{"speaker":"4. Clear Picture","startTime":1502.21,"endTime":1508.4450000000002,"body":"I give value and I do all the things. But I also"},{"speaker":"4. Clear Picture","startTime":1502.21,"endTime":1508.4450000000002,"body":"tell you that there are really cool ways that you"},{"speaker":"4. Clear Picture","startTime":1508.5079999999998,"endTime":1514.5529999999999,"body":"can work with me whether it's through profit"},{"speaker":"4. Clear Picture","startTime":1508.5079999999998,"endTime":1514.5529999999999,"body":"podcasting, my online course, or joining the party"},{"speaker":"4. Clear Picture","startTime":1514.6170000000002,"endTime":1520.4699999999998,"body":"people membership, or just grabbing my $37"},{"speaker":"4. Clear Picture","startTime":1514.6170000000002,"endTime":1520.4699999999998,"body":"podcast, launch toolkit or grabbing started binge"},{"speaker":"4. Clear Picture","startTime":1520.534,"endTime":1526.7689999999998,"body":"worthy podcast that gives so many resources for"},{"speaker":"4. Clear Picture","startTime":1520.534,"endTime":1526.7689999999998,"body":"you. And I want you to know that my message across"},{"speaker":"4. Clear Picture","startTime":1526.833,"endTime":1533.004,"body":"all of those different products that we have at"},{"speaker":"4. Clear Picture","startTime":1526.833,"endTime":1533.004,"body":"profit media is very clear. They're going to help"},{"speaker":"4. Clear Picture","startTime":1533.0680000000002,"endTime":1539.3670000000002,"body":"you with a podcast. Not one of those is a recipe"},{"speaker":"4. Clear Picture","startTime":1533.0680000000002,"endTime":1539.3670000000002,"body":"for how to you know like, I'm just trying to think"},{"speaker":"4. Clear Picture","startTime":1539.431,"endTime":1545.4119999999998,"body":"like meal meal plan meal prep, that would be a"},{"speaker":"4. Clear Picture","startTime":1539.431,"endTime":1545.4119999999998,"body":"recipe that would be a meal plan. But you know,"},{"speaker":"4. Clear Picture","startTime":1545.475,"endTime":1551.2020000000002,"body":"I'm saying like I don't have a lot of weird"},{"speaker":"4. Clear Picture","startTime":1545.475,"endTime":1551.2020000000002,"body":"messages across those, all of those have to do"},{"speaker":"4. Clear Picture","startTime":1551.2649999999999,"endTime":1557.1190000000001,"body":"with different stages of podcasting. Remember"},{"speaker":"4. Clear Picture","startTime":1551.2649999999999,"endTime":1557.1190000000001,"body":"going back start launching market, I just said"},{"speaker":"4. Clear Picture","startTime":1557.1819999999998,"endTime":1563.2269999999999,"body":"member and my husband makes fun of me so bad"},{"speaker":"4. Clear Picture","startTime":1557.1819999999998,"endTime":1563.2269999999999,"body":"whenever I say that member. It sticks. It's coming"},{"speaker":"4. Clear Picture","startTime":1563.29,"endTime":1568.8899999999999,"body":"out today, member. So we are all about start"},{"speaker":"4. Clear Picture","startTime":1563.29,"endTime":1568.8899999999999,"body":"launch and market. That's what all of these"},{"speaker":"4. Clear Picture","startTime":1568.953,"endTime":1574.87,"body":"products that's that is the clear picture that I"},{"speaker":"4. Clear Picture","startTime":1568.953,"endTime":1574.87,"body":"have. So you also want to make sure that I'm"},{"speaker":"4. Clear Picture","startTime":1574.9340000000002,"endTime":1581.1060000000002,"body":"across your platforms is actually something we've"},{"speaker":"4. Clear Picture","startTime":1574.9340000000002,"endTime":1581.1060000000002,"body":"been working on at profit media. We're revising"},{"speaker":"4. Clear Picture","startTime":1581.1689999999999,"endTime":1587.277,"body":"everything across our brand, like I'm doing this"},{"speaker":"4. Clear Picture","startTime":1581.1689999999999,"endTime":1587.277,"body":"in real time. If you've noticed in the last few"},{"speaker":"4. Clear Picture","startTime":1587.341,"endTime":1593.386,"body":"weeks, I totally rebranded my YouTube channel, I"},{"speaker":"4. Clear Picture","startTime":1587.341,"endTime":1593.386,"body":"have done a few different things on Instagram,"},{"speaker":"4. Clear Picture","startTime":1593.449,"endTime":1599.621,"body":"that I'm really working at getting my branding"},{"speaker":"4. Clear Picture","startTime":1593.449,"endTime":1599.621,"body":"down. This is an always evolving process. It's not"},{"speaker":"4. Clear Picture","startTime":1599.6840000000002,"endTime":1605.92,"body":"something that you do one day, like concentrate"},{"speaker":"4. Clear Picture","startTime":1599.6840000000002,"endTime":1605.92,"body":"on, okay, these are my colors. We're good with our"},{"speaker":"4. Clear Picture","startTime":1605.9830000000002,"endTime":1612.219,"body":"brand. It's going to keep evolving. We're actually"},{"speaker":"4. Clear Picture","startTime":1605.9830000000002,"endTime":1612.219,"body":"in the process right now. We're totally redoing"},{"speaker":"4. Clear Picture","startTime":1612.2820000000002,"endTime":1618.263,"body":"our website. And it's going to be relaunching in"},{"speaker":"4. Clear Picture","startTime":1612.2820000000002,"endTime":1618.263,"body":"April. So yeah, I'm excited about that. I'm a"},{"speaker":"4. Clear Picture","startTime":1618.3270000000002,"endTime":1624.1799999999998,"body":"little nervous because we're doing a major"},{"speaker":"4. Clear Picture","startTime":1618.3270000000002,"endTime":1624.1799999999998,"body":"overhaul. It's not like, Oh, I just changed a few"},{"speaker":"4. Clear Picture","startTime":1624.2440000000001,"endTime":1630.161,"body":"pictures and we're good now. We are totally"},{"speaker":"4. Clear Picture","startTime":1624.2440000000001,"endTime":1630.161,"body":"redoing our website. The reason why is because it"},{"speaker":"4. Clear Picture","startTime":1630.225,"endTime":1636.1419999999998,"body":"no longer feels consistent with where my brand is"},{"speaker":"4. Clear Picture","startTime":1630.225,"endTime":1636.1419999999998,"body":"today. So It's going to be an ever evolving"},{"speaker":"4. Clear Picture","startTime":1636.2060000000001,"endTime":1642.187,"body":"process. But you have to make sure that that"},{"speaker":"4. Clear Picture","startTime":1636.2060000000001,"endTime":1642.187,"body":"picture is clear because I want people to land on"},{"speaker":"4. Clear Picture","startTime":1642.25,"endTime":1648.2310000000002,"body":"any, any of my platforms, whether it's social"},{"speaker":"4. Clear Picture","startTime":1642.25,"endTime":1648.2310000000002,"body":"media, it's a newsletter. It's a podcast, it's a"},{"speaker":"4. Clear Picture","startTime":1648.295,"endTime":1654.6570000000002,"body":"YouTube video, whatever. I want it to be apparent"},{"speaker":"4. Clear Picture","startTime":1648.295,"endTime":1654.6570000000002,"body":"from the very beginning of what I do, who I serve,"},{"speaker":"4. Clear Picture","startTime":1654.721,"endTime":1660.4470000000001,"body":"and if I'm the right fit for them, or not,"},{"speaker":"4. Clear Picture","startTime":1654.721,"endTime":1660.4470000000001,"body":"immediately, immediately, I don't want it to be"},{"speaker":"4. Clear Picture","startTime":1660.511,"endTime":1666.746,"body":"like, Whoa, what does this chick do? Does she talk"},{"speaker":"4. Clear Picture","startTime":1660.511,"endTime":1666.746,"body":"about underwater basket weaving? Is that what's"},{"speaker":"4. Clear Picture","startTime":1666.81,"endTime":1672.6,"body":"going on? No, I talk about podcasting. It's"},{"speaker":"4. Clear Picture","startTime":1666.81,"endTime":1672.6,"body":"usually the first words out of my mouth. If you"},{"speaker":"4. Clear Picture","startTime":1672.663,"endTime":1678.899,"body":"get on a YouTube channel, like our YouTube video,"},{"speaker":"4. Clear Picture","startTime":1672.663,"endTime":1678.899,"body":"you can see Oh, she's like all in on podcasting."},{"speaker":"4. Clear Picture","startTime":1678.962,"endTime":1684.88,"body":"Like she's not talking about email marketing and"},{"speaker":"4. Clear Picture","startTime":1678.962,"endTime":1684.88,"body":"social media, like she is just talking about"},{"speaker":"4. Clear Picture","startTime":1684.9430000000002,"endTime":1691.37,"body":"podcasting. That is intentional. That is very"},{"speaker":"4. Clear Picture","startTime":1684.9430000000002,"endTime":1691.37,"body":"intentional, because I want to have that clear picture."},{"speaker":"5. Goals","startTime":1691.37,"endTime":1696.7440000000001,"body":"Okay, and then the last thing I want to"},{"speaker":"5. Goals","startTime":1691.37,"endTime":1696.7440000000001,"body":"talk about is goals. Right? I feel like everything"},{"speaker":"5. Goals","startTime":1696.804,"endTime":1702.656,"body":"comes back to goals and what you're trying to go"},{"speaker":"5. Goals","startTime":1696.804,"endTime":1702.656,"body":"after. But what are your brand goals? Do you want"},{"speaker":"5. Goals","startTime":1702.716,"endTime":1708.449,"body":"to be known for something? Do you want to have"},{"speaker":"5. Goals","startTime":1702.716,"endTime":1708.449,"body":"this persona, like, what is the feel, I feel like"},{"speaker":"5. Goals","startTime":1708.509,"endTime":1714.54,"body":"this is where we're getting into the creative side"},{"speaker":"5. Goals","startTime":1708.509,"endTime":1714.54,"body":"of it. And I actually had my friend, so shout out,"},{"speaker":"5. Goals","startTime":1714.6,"endTime":1720.333,"body":"Eva, Eva Walker, she is a personal stylist, and"},{"speaker":"5. Goals","startTime":1714.6,"endTime":1720.333,"body":"she actually has this creative eye for color and"},{"speaker":"5. Goals","startTime":1720.393,"endTime":1726.3049999999998,"body":"how to pair things together. And she's helped me,"},{"speaker":"5. Goals","startTime":1720.393,"endTime":1726.3049999999998,"body":"she's helped dress me on multiple occasions, like"},{"speaker":"5. Goals","startTime":1726.3649999999998,"endTime":1732.277,"body":"on like, FaceTime, we're talking and I'm sending"},{"speaker":"5. Goals","startTime":1726.3649999999998,"endTime":1732.277,"body":"her pictures in my closet. She helped me shop last"},{"speaker":"5. Goals","startTime":1732.3359999999998,"endTime":1737.8899999999999,"body":"year. And I'm like, please help me because this is"},{"speaker":"5. Goals","startTime":1732.3359999999998,"endTime":1737.8899999999999,"body":"where I struggle. It's like the colors and"},{"speaker":"5. Goals","startTime":1737.9499999999998,"endTime":1743.5639999999999,"body":"everything. But she had told me in late 2019. And"},{"speaker":"5. Goals","startTime":1737.9499999999998,"endTime":1743.5639999999999,"body":"she was like Krystal, the images that you're"},{"speaker":"5. Goals","startTime":1743.623,"endTime":1749.1770000000001,"body":"sharing on Instagram are so dark, like as in the"},{"speaker":"5. Goals","startTime":1743.623,"endTime":1749.1770000000001,"body":"background was that really dark, it's like a"},{"speaker":"5. Goals","startTime":1749.237,"endTime":1755.149,"body":"really, really dark gray color. It's a brand color"},{"speaker":"5. Goals","startTime":1749.237,"endTime":1755.149,"body":"of mine. But it's really, really dark. And she's"},{"speaker":"5. Goals","startTime":1755.2089999999998,"endTime":1761.181,"body":"like, this just doesn't feel like you. You're it's"},{"speaker":"5. Goals","startTime":1755.2089999999998,"endTime":1761.181,"body":"it feels kind of masculine. And she's like, and I"},{"speaker":"5. Goals","startTime":1761.2399999999998,"endTime":1766.9140000000002,"body":"know you're not super feminine, like with pinks"},{"speaker":"5. Goals","startTime":1761.2399999999998,"endTime":1766.9140000000002,"body":"and lots of like, pastel II kind of colors. But"},{"speaker":"5. Goals","startTime":1766.973,"endTime":1772.7060000000001,"body":"she said, this just feels so dark. And you're very"},{"speaker":"5. Goals","startTime":1766.973,"endTime":1772.7060000000001,"body":"light, like you have this light energy. And I"},{"speaker":"5. Goals","startTime":1772.766,"endTime":1778.6779999999999,"body":"really took that to heart. And she's not a regular"},{"speaker":"5. Goals","startTime":1772.766,"endTime":1778.6779999999999,"body":"listener of this podcast, like I'll have to tell"},{"speaker":"5. Goals","startTime":1778.7379999999998,"endTime":1784.531,"body":"her Oh, by the way I mentioned you are if you you"},{"speaker":"5. Goals","startTime":1778.7379999999998,"endTime":1784.531,"body":"know, Eva, like tag her on social media, take a"},{"speaker":"5. Goals","startTime":1784.5900000000001,"endTime":1790.3229999999999,"body":"screenshot and be like, Krystal was talking about"},{"speaker":"5. Goals","startTime":1784.5900000000001,"endTime":1790.3229999999999,"body":"you. But I think it's important to think about"},{"speaker":"5. Goals","startTime":1790.3829999999998,"endTime":1795.817,"body":"these things. What do you want to exude from your"},{"speaker":"5. Goals","startTime":1790.3829999999998,"endTime":1795.817,"body":"brand? What are some of the feelings, the"},{"speaker":"5. Goals","startTime":1795.877,"endTime":1801.67,"body":"emotions, like? Do you want someone to see your"},{"speaker":"5. Goals","startTime":1795.877,"endTime":1801.67,"body":"stuff and say, Man, that chick is a badass? Or do"},{"speaker":"5. Goals","startTime":1801.73,"endTime":1807.3429999999998,"body":"you want them to see your things and say, Man,"},{"speaker":"5. Goals","startTime":1801.73,"endTime":1807.3429999999998,"body":"she's got her stuff together, or she really has"},{"speaker":"5. Goals","startTime":1807.4029999999998,"endTime":1813.016,"body":"the technology down. And she knows how to do all"},{"speaker":"5. Goals","startTime":1807.4029999999998,"endTime":1813.016,"body":"these things. I don't have all that. I'm just"},{"speaker":"5. Goals","startTime":1813.076,"endTime":1818.69,"body":"gonna tell you right now, if I don't exude that"},{"speaker":"5. Goals","startTime":1813.076,"endTime":1818.69,"body":"with my brand, simply because I don't go about"},{"speaker":"5. Goals","startTime":1818.7489999999998,"endTime":1824.1239999999998,"body":"bragging about all my equipment. I do have some"},{"speaker":"5. Goals","startTime":1818.7489999999998,"endTime":1824.1239999999998,"body":"really fancy stuff. I will add that I have"},{"speaker":"5. Goals","startTime":1824.1840000000002,"endTime":1829.976,"body":"definitely upped my game and upgraded and evolved"},{"speaker":"5. Goals","startTime":1824.1840000000002,"endTime":1829.976,"body":"as we've been on this journey. But I don't have"},{"speaker":"5. Goals","startTime":1830.036,"endTime":1835.8890000000001,"body":"all the fancy stuff like I have it. But I don't"},{"speaker":"5. Goals","startTime":1830.036,"endTime":1835.8890000000001,"body":"brag about it. Right? You don't I'm saying they're"},{"speaker":"5. Goals","startTime":1835.9479999999999,"endTime":1841.502,"body":"like, even though I have it, how brag about it,"},{"speaker":"5. Goals","startTime":1835.9479999999999,"endTime":1841.502,"body":"because I don't want people coming to me, and"},{"speaker":"5. Goals","startTime":1841.562,"endTime":1847.4140000000002,"body":"asking me equipment questions all the time. That's"},{"speaker":"5. Goals","startTime":1841.562,"endTime":1847.4140000000002,"body":"really what it comes down to. Because I know my"},{"speaker":"5. Goals","startTime":1847.4740000000002,"endTime":1853.386,"body":"equipment, I don't want to deal with their rails"},{"speaker":"5. Goals","startTime":1847.4740000000002,"endTime":1853.386,"body":"as equipment, okay, like, I don't want to be known"},{"speaker":"5. Goals","startTime":1853.446,"endTime":1859.179,"body":"for that I want to be known as the podcast coach"},{"speaker":"5. Goals","startTime":1853.446,"endTime":1859.179,"body":"that helps solo podcasters feel more confident."},{"speaker":"5. Goals","startTime":1859.239,"endTime":1864.8519999999999,"body":"And that helps entrepreneurs get started with"},{"speaker":"5. Goals","startTime":1859.239,"endTime":1864.8519999999999,"body":"creating their podcasts in a way that's going to"},{"speaker":"5. Goals","startTime":1864.9119999999998,"endTime":1870.2869999999998,"body":"work for them their schedule their time, and"},{"speaker":"5. Goals","startTime":1864.9119999999998,"endTime":1870.2869999999998,"body":"really help their business grow in a way that"},{"speaker":"5. Goals","startTime":1870.346,"endTime":1875.781,"body":"helps them make a bigger impact with their"},{"speaker":"5. Goals","startTime":1870.346,"endTime":1875.781,"body":"audience. These are the things that I want to be"},{"speaker":"5. Goals","startTime":1875.8400000000001,"endTime":1881.5729999999999,"body":"known for, I want to be known as an authority"},{"speaker":"5. Goals","startTime":1875.8400000000001,"endTime":1881.5729999999999,"body":"figure in the podcasting space. I want to get more"},{"speaker":"5. Goals","startTime":1881.6329999999998,"endTime":1887.127,"body":"leads and more sales from everything that I'm"},{"speaker":"5. Goals","startTime":1881.6329999999998,"endTime":1887.127,"body":"putting out there. But also, at the end of the"},{"speaker":"5. Goals","startTime":1887.187,"endTime":1893.159,"body":"day, I want people to know that that's not why I'm"},{"speaker":"5. Goals","startTime":1887.187,"endTime":1893.159,"body":"here, right? Like first and foremost, I'm here to"},{"speaker":"5. Goals","startTime":1893.219,"endTime":1898.8919999999998,"body":"serve. And I'm here to add value. And I can't just"},{"speaker":"5. Goals","startTime":1893.219,"endTime":1898.8919999999998,"body":"say that one time on a podcast, and it means"},{"speaker":"5. Goals","startTime":1898.9520000000002,"endTime":1904.864,"body":"something, I actually have to show up week after"},{"speaker":"5. Goals","startTime":1898.9520000000002,"endTime":1904.864,"body":"week, and make sure that that value is established"},{"speaker":"5. Goals","startTime":1904.9230000000002,"endTime":1910.4769999999999,"body":"as part of my brand and it is consistent through"},{"speaker":"5. Goals","startTime":1904.9230000000002,"endTime":1910.4769999999999,"body":"everything that I put out. This goes back to"},{"speaker":"5. Goals","startTime":1910.5369999999998,"endTime":1916.3890000000001,"body":"consistency. This actually just made me think of,"},{"speaker":"5. Goals","startTime":1910.5369999999998,"endTime":1916.3890000000001,"body":"you know, if you start putting out messages that"},{"speaker":"5. Goals","startTime":1916.449,"endTime":1922.1819999999998,"body":"contradict each other, that's going against your"},{"speaker":"5. Goals","startTime":1916.449,"endTime":1922.1819999999998,"body":"consistency. So one of my goals right at profit"},{"speaker":"5. Goals","startTime":1922.2420000000002,"endTime":1928.034,"body":"media, we're sitting here talking about goals. One"},{"speaker":"5. Goals","startTime":1922.2420000000002,"endTime":1928.034,"body":"of mine is to always be consistent. Maybe that"},{"speaker":"5. Goals","startTime":1928.094,"endTime":1933.9470000000001,"body":"sounds like a total like Russian nesting doll type"},{"speaker":"5. Goals","startTime":1928.094,"endTime":1933.9470000000001,"body":"situation. It's like an Inception idea. of what"},{"speaker":"5. Goals","startTime":1934.0059999999999,"endTime":1939.859,"body":"we're talking about today. But consistency is one"},{"speaker":"5. Goals","startTime":1934.0059999999999,"endTime":1939.859,"body":"of my goals. I want people to see what I'm doing"},{"speaker":"5. Goals","startTime":1939.9189999999999,"endTime":1945.5320000000002,"body":"and say, dang, Krystal is consistent. And she"},{"speaker":"5. Goals","startTime":1939.9189999999999,"endTime":1945.5320000000002,"body":"shows up. I want people to say that about me. So"},{"speaker":"5. Goals","startTime":1945.592,"endTime":1951.2649999999999,"body":"going back to what are people saying about you,"},{"speaker":"5. Goals","startTime":1945.592,"endTime":1951.2649999999999,"body":"when you're not in the room, I want them to say"},{"speaker":"5. Goals","startTime":1951.3249999999998,"endTime":1957.297,"body":"she's consistent. She shows up every single week,"},{"speaker":"5. Goals","startTime":1951.3249999999998,"endTime":1957.297,"body":"every single time, she said, she's gonna put out a"},{"speaker":"5. Goals","startTime":1957.3560000000002,"endTime":1963.268,"body":"podcast episode, she puts out a podcast episode."},{"speaker":"5. Goals","startTime":1957.3560000000002,"endTime":1963.268,"body":"And every time she says she's gonna show up, she's"},{"speaker":"5. Goals","startTime":1963.328,"endTime":1968.643,"body":"gonna send her newsletter, she's gonna do this"},{"speaker":"5. Goals","startTime":1963.328,"endTime":1968.643,"body":"promotion, she's gonna deliver on what she"},{"speaker":"5. Goals","startTime":1968.703,"endTime":1974.6149999999998,"body":"promises. She does it. That's what I want people"},{"speaker":"5. Goals","startTime":1968.703,"endTime":1974.6149999999998,"body":"to say about me. So what do you want people to say"},{"speaker":"5. Goals","startTime":1974.6750000000002,"endTime":1980.348,"body":"about your brand? Right? Go write it down. If"},{"speaker":"5. Goals","startTime":1974.6750000000002,"endTime":1980.348,"body":"you're gonna go into Canva, and do all the things"},{"speaker":"5. Goals","startTime":1980.408,"endTime":1986.38,"body":"for your brand board, go write this down. What do"},{"speaker":"5. Goals","startTime":1980.408,"endTime":1986.38,"body":"you want people to say about you and your brand. I"},{"speaker":"5. Goals","startTime":1986.4389999999999,"endTime":1992.292,"body":"want you to think about all this because these are"},{"speaker":"5. Goals","startTime":1986.4389999999999,"endTime":1992.292,"body":"really, really important. Because at the end of"},{"speaker":"5. Goals","startTime":1992.351,"endTime":1998.1439999999998,"body":"the day, if you don't think about these things,"},{"speaker":"5. Goals","startTime":1992.351,"endTime":1998.1439999999998,"body":"and you keep just creating content and putting it"},{"speaker":"5. Goals","startTime":1998.2040000000002,"endTime":2003.937,"body":"out there, it's not going to be consistent anyway."},{"speaker":"5. Goals","startTime":1998.2040000000002,"endTime":2003.937,"body":"So think about them. Now, whether you're just"},{"speaker":"5. Goals","startTime":2003.9969999999998,"endTime":2009.8490000000002,"body":"getting started whether you've been doing this for"},{"speaker":"5. Goals","startTime":2003.9969999999998,"endTime":2009.8490000000002,"body":"a while and branding, marketing, none of that's"},{"speaker":"5. Goals","startTime":2009.909,"endTime":2016.12,"body":"ever even come across your mind. You need to start"},{"speaker":"5. Goals","startTime":2009.909,"endTime":2016.12,"body":"thinking about it today is the perfect time to start."},{"speaker":"Outro","startTime":2016.12,"endTime":2019.7199999999998,"body":"But that's all I have for you today. So"},{"speaker":"Outro","startTime":2016.12,"endTime":2019.7199999999998,"body":"make sure you go check out the show notes at"},{"speaker":"Outro","startTime":2019.75,"endTime":2026.29,"body":"KrystalProffitt.com/Episode236. You're going to"},{"speaker":"Outro","startTime":2019.75,"endTime":2026.29,"body":"find a lot of resources for branding and"},{"speaker":"Outro","startTime":2026.29,"endTime":2031.33,"body":"marketing. I have lots of videos and podcast"},{"speaker":"Outro","startTime":2026.29,"endTime":2031.33,"body":"episodes, and you want to go check all of those"},{"speaker":"Outro","startTime":2031.33,"endTime":2037.33,"body":"out. And if you are brand new around here, thank"},{"speaker":"Outro","startTime":2031.33,"endTime":2037.33,"body":"you so much for listening. I would love for you to"},{"speaker":"Outro","startTime":2037.3600000000001,"endTime":2043.3000000000002,"body":"subscribe to the show and take a screenshot and"},{"speaker":"Outro","startTime":2037.3600000000001,"endTime":2043.3000000000002,"body":"tag me on Instagram and say, Oh my gosh, you blew"},{"speaker":"Outro","startTime":2043.3000000000002,"endTime":2050.35,"body":"my mind with your branding strategies. And tell me"},{"speaker":"Outro","startTime":2043.3000000000002,"endTime":2050.35,"body":"what one takeaway was right? Like slide into my"},{"speaker":"Outro","startTime":2050.35,"endTime":2057.43,"body":"DMS on Instagram and say this is the thing that I"},{"speaker":"Outro","startTime":2050.35,"endTime":2057.43,"body":"wish I would have known when I first started my"},{"speaker":"Outro","startTime":2057.43,"endTime":2062.65,"body":"online business or started my podcast whatever it"},{"speaker":"Outro","startTime":2057.43,"endTime":2062.65,"body":"was for you tell me your number one takeaway that"},{"speaker":"Outro","startTime":2062.65,"endTime":2069.85,"body":"you had from today's episode. Again, the show"},{"speaker":"Outro","startTime":2062.65,"endTime":2069.85,"body":"notes are KrystalProffitt.com/Episode236. And as"},{"speaker":"Outro","startTime":2069.85,"endTime":2075.25,"body":"always, I'm gonna say it Do you want to say it"},{"speaker":"Outro","startTime":2069.85,"endTime":2075.25,"body":"with me? Okay, let's say together. Keep it up. We"},{"speaker":"Outro","startTime":2075.25,"endTime":2076.78,"body":"all have to start somewhere."}]}