{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.84,"endTime":142.53,"body":"I wanted to talk to you today a little bit"},{"speaker":"Intro","startTime":135.84,"endTime":142.53,"body":"about the past. This, this is probably gonna sound"},{"speaker":"Intro","startTime":142.53,"endTime":147.6,"body":"a little strange, but just bear with me for a"},{"speaker":"Intro","startTime":142.53,"endTime":147.6,"body":"second. Because I just want to tell you like, I'm"},{"speaker":"Intro","startTime":147.6,"endTime":154.77,"body":"just not the type of person that likes to dig"},{"speaker":"Intro","startTime":147.6,"endTime":154.77,"body":"around in things that I created a few years ago"},{"speaker":"Intro","startTime":154.77,"endTime":161.52,"body":"unless there's like a really specific reason,"},{"speaker":"Intro","startTime":154.77,"endTime":161.52,"body":"right? Like, I'm not going back and listening to"},{"speaker":"Intro","startTime":161.55,"endTime":167.82,"body":"every single podcast episode I've ever created, or"},{"speaker":"Intro","startTime":161.55,"endTime":167.82,"body":"watching every YouTube video or reading my old"},{"speaker":"Intro","startTime":167.85,"endTime":173.22,"body":"emails. And I think that this surprises a lot of"},{"speaker":"Intro","startTime":167.85,"endTime":173.22,"body":"people. They're like, wait, you don't reuse like"},{"speaker":"Intro","startTime":173.22,"endTime":179.34,"body":"your old content? Like you don't go back and use"},{"speaker":"Intro","startTime":173.22,"endTime":179.34,"body":"it in different ways? I mean, yeah, you can."},{"speaker":"Intro","startTime":179.34,"endTime":183.84,"body":"There's some really cool things. You know, we've"},{"speaker":"Intro","startTime":179.34,"endTime":183.84,"body":"talked about repurposing many times here on the"},{"speaker":"Intro","startTime":183.84,"endTime":193.65,"body":"podcast, but I want to specifically talk about"},{"speaker":"Intro","startTime":183.84,"endTime":193.65,"body":"using your podcast backlog strategically, today."},{"speaker":"Intro","startTime":193.86,"endTime":199.17000000000002,"body":"Yes, all that hard work that you've put in the"},{"speaker":"Intro","startTime":193.86,"endTime":199.17000000000002,"body":"episodes that you've already created. Or if you're"},{"speaker":"Intro","startTime":199.17000000000002,"endTime":204.03,"body":"just getting started, I want you to be thinking"},{"speaker":"Intro","startTime":199.17000000000002,"endTime":204.03,"body":"about these things now, because this will actually"},{"speaker":"Intro","startTime":204.03,"endTime":210.48000000000002,"body":"make your life a lot easier. And the months and"},{"speaker":"Intro","startTime":204.03,"endTime":210.48000000000002,"body":"the years to come. So let's get right to it."},{"speaker":"Intro","startTime":211.95,"endTime":217.38,"body":"Welcome to the profit podcast where we teach"},{"speaker":"Intro","startTime":211.95,"endTime":217.38,"body":"entrepreneurs how to start launch and market their"},{"speaker":"Intro","startTime":217.38,"endTime":222.48000000000002,"body":"podcast. I'm your host, Krystal, Proffitt, and I'm"},{"speaker":"Intro","startTime":217.38,"endTime":222.48000000000002,"body":"so excited that you're here. Thanks for hanging"},{"speaker":"Intro","startTime":222.48000000000002,"endTime":226.92000000000002,"body":"out with me today. Because if you've been trying"},{"speaker":"Intro","startTime":222.48000000000002,"endTime":226.92000000000002,"body":"to figure out the world of podcasting, think of"},{"speaker":"Intro","startTime":226.92000000000002,"endTime":232.5,"body":"this show as the time saving shortcut you've been"},{"speaker":"Intro","startTime":226.92000000000002,"endTime":232.5,"body":"looking for. So let's get right to it, shall we?"},{"speaker":"How Long Have You Been Podcasting?","startTime":237.62,"endTime":241.22,"body":"Okay, I'm"},{"speaker":"How Long Have You Been Podcasting?","startTime":237.62,"endTime":241.22,"body":"getting all I'm getting all fired up today. I'm"},{"speaker":"How Long Have You Been Podcasting?","startTime":241.22,"endTime":246.5,"body":"like getting extra comfortable. In my chair, I got"},{"speaker":"How Long Have You Been Podcasting?","startTime":241.22,"endTime":246.5,"body":"my iced coffee, because I'm recording in the"},{"speaker":"How Long Have You Been Podcasting?","startTime":246.5,"endTime":254.24,"body":"afternoon today. And I'm just really excited"},{"speaker":"How Long Have You Been Podcasting?","startTime":246.5,"endTime":254.24,"body":"because I want you to think about your content in"},{"speaker":"How Long Have You Been Podcasting?","startTime":254.24,"endTime":262.43,"body":"a way of not only producing something one time,"},{"speaker":"How Long Have You Been Podcasting?","startTime":254.24,"endTime":262.43,"body":"and you hit publish, and then that's it. Right?"},{"speaker":"How Long Have You Been Podcasting?","startTime":262.58000000000004,"endTime":270.44,"body":"Like, if you've been around here for a while, you"},{"speaker":"How Long Have You Been Podcasting?","startTime":262.58000000000004,"endTime":270.44,"body":"know, we try to get as much like leg work, like"},{"speaker":"How Long Have You Been Podcasting?","startTime":270.47,"endTime":275.45000000000005,"body":"what's the saying, uh, see, again, again, with"},{"speaker":"How Long Have You Been Podcasting?","startTime":270.47,"endTime":275.45000000000005,"body":"Krystal and her terrible metaphors. If you're just"},{"speaker":"How Long Have You Been Podcasting?","startTime":275.45000000000005,"endTime":281.69,"body":"if you're brand new around here, welcome. Get used"},{"speaker":"How Long Have You Been Podcasting?","startTime":275.45000000000005,"endTime":281.69,"body":"to them. I say analogies wrong all the time. But"},{"speaker":"How Long Have You Been Podcasting?","startTime":282.74,"endTime":288.5,"body":"I'm sitting here thinking like, you want to get"},{"speaker":"How Long Have You Been Podcasting?","startTime":282.74,"endTime":288.5,"body":"the most mileage as you can out of one piece of"},{"speaker":"How Long Have You Been Podcasting?","startTime":288.5,"endTime":295.78999999999996,"body":"content, specifically one podcast episode, because"},{"speaker":"How Long Have You Been Podcasting?","startTime":288.5,"endTime":295.78999999999996,"body":"it is a long form piece of content. Typically, the"},{"speaker":"How Long Have You Been Podcasting?","startTime":295.78999999999996,"endTime":302.57,"body":"episodes that I record on this show are anywhere"},{"speaker":"How Long Have You Been Podcasting?","startTime":295.78999999999996,"endTime":302.57,"body":"from like 15 to 25 minutes up to an hour and a"},{"speaker":"How Long Have You Been Podcasting?","startTime":302.57,"endTime":310.31,"body":"half long. So I want to make sure that what I"},{"speaker":"How Long Have You Been Podcasting?","startTime":302.57,"endTime":310.31,"body":"produce is something that I can refer back like"},{"speaker":"How Long Have You Been Podcasting?","startTime":310.31,"endTime":316.70000000000005,"body":"people back to over and over again in the future."},{"speaker":"How Long Have You Been Podcasting?","startTime":310.31,"endTime":316.70000000000005,"body":"But also, I'm already thinking about how can I"},{"speaker":"How Long Have You Been Podcasting?","startTime":316.70000000000005,"endTime":321.26,"body":"formulate this into something that we're going to"},{"speaker":"How Long Have You Been Podcasting?","startTime":316.70000000000005,"endTime":321.26,"body":"talk about here in a little bit? Oh, I'm about to"},{"speaker":"How Long Have You Been Podcasting?","startTime":321.26,"endTime":325.85,"body":"give it away. I'd love to give it away. We're not"},{"speaker":"How Long Have You Been Podcasting?","startTime":321.26,"endTime":325.85,"body":"we're not quite there yet. Because I just want to"},{"speaker":"How Long Have You Been Podcasting?","startTime":325.85,"endTime":331.67,"body":"get into ways that you can use your podcast"},{"speaker":"How Long Have You Been Podcasting?","startTime":325.85,"endTime":331.67,"body":"content that's already published in a brand new"},{"speaker":"How Long Have You Been Podcasting?","startTime":331.67,"endTime":337.03999999999996,"body":"way. So honestly, this doesn't even matter."},{"speaker":"How Long Have You Been Podcasting?","startTime":331.67,"endTime":337.03999999999996,"body":"Because I know that there's a lot of brand new"},{"speaker":"How Long Have You Been Podcasting?","startTime":337.03999999999996,"endTime":342.8,"body":"podcasters in this community. Hi, shout out, I"},{"speaker":"How Long Have You Been Podcasting?","startTime":337.03999999999996,"endTime":342.8,"body":"know that you're there. And you haven't even"},{"speaker":"How Long Have You Been Podcasting?","startTime":342.8,"endTime":348.11,"body":"launched your podcast yet. You're like Krystal,"},{"speaker":"How Long Have You Been Podcasting?","startTime":342.8,"endTime":348.11,"body":"how does this relate to me? I just want you"},{"speaker":"How Long Have You Been Podcasting?","startTime":348.11,"endTime":353.9,"body":"sitting back and listening to the strategy. So"},{"speaker":"How Long Have You Been Podcasting?","startTime":348.11,"endTime":353.9,"body":"when it's been six months, and you've been at your"},{"speaker":"How Long Have You Been Podcasting?","startTime":353.9,"endTime":361.25,"body":"podcast, you're gonna come back to this episode,"},{"speaker":"How Long Have You Been Podcasting?","startTime":353.9,"endTime":361.25,"body":"listen to it again and say, Oh, I see. I see now,"},{"speaker":"How Long Have You Been Podcasting?","startTime":361.28,"endTime":369.11,"body":"okay, yes, this is smart. This is how I want to"},{"speaker":"How Long Have You Been Podcasting?","startTime":361.28,"endTime":369.11,"body":"rework my episodes and use them in this strategic"},{"speaker":"How Long Have You Been Podcasting?","startTime":369.11,"endTime":375.56,"body":"way. But even if you've only been podcasting for"},{"speaker":"How Long Have You Been Podcasting?","startTime":369.11,"endTime":375.56,"body":"two months, you can use the strategies that we're"},{"speaker":"How Long Have You Been Podcasting?","startTime":375.56,"endTime":380.87,"body":"talking about today. If you've been podcasting for"},{"speaker":"How Long Have You Been Podcasting?","startTime":375.56,"endTime":380.87,"body":"six months or two years, even better, you're"},{"speaker":"How Long Have You Been Podcasting?","startTime":380.87,"endTime":387.23,"body":"actually going to have a lot of great content"},{"speaker":"How Long Have You Been Podcasting?","startTime":380.87,"endTime":387.23,"body":"already in your back pocket that you can use. So I"},{"speaker":"How Long Have You Been Podcasting?","startTime":387.23,"endTime":392.12,"body":"already know that there's gonna be a few options"},{"speaker":"How Long Have You Been Podcasting?","startTime":387.23,"endTime":392.12,"body":"that you can use on how you can start with all"},{"speaker":"How Long Have You Been Podcasting?","startTime":392.12,"endTime":399.17,"body":"pieces of content that you believed performed"},{"speaker":"How Long Have You Been Podcasting?","startTime":392.12,"endTime":399.17,"body":"really well. And you can kind of choose like, what"},{"speaker":"How Long Have You Been Podcasting?","startTime":399.17,"endTime":403.64,"body":"performs like I'm saying that air quotes like"},{"speaker":"How Long Have You Been Podcasting?","startTime":399.17,"endTime":403.64,"body":"performed really well. What does that necessarily"},{"speaker":"How Long Have You Been Podcasting?","startTime":403.64,"endTime":409.43,"body":"mean? Does that mean that it got the most"},{"speaker":"How Long Have You Been Podcasting?","startTime":403.64,"endTime":409.43,"body":"downloads, does that mean, people were"},{"speaker":"How Long Have You Been Podcasting?","startTime":409.43,"endTime":415.73,"body":"screenshotting it and talking about it on"},{"speaker":"How Long Have You Been Podcasting?","startTime":409.43,"endTime":415.73,"body":"Instagram, or people were, you know, putting a"},{"speaker":"How Long Have You Been Podcasting?","startTime":415.73,"endTime":420.38,"body":"whole bunch of comments whenever you put up an"},{"speaker":"How Long Have You Been Podcasting?","startTime":415.73,"endTime":420.38,"body":"audiogram on Facebook, like, I'm gonna leave that"},{"speaker":"How Long Have You Been Podcasting?","startTime":420.38,"endTime":425.81,"body":"up to you to judge how well an episode performed"},{"speaker":"How Long Have You Been Podcasting?","startTime":420.38,"endTime":425.81,"body":"because it's gonna be different for everybody,"},{"speaker":"How Long Have You Been Podcasting?","startTime":425.84000000000003,"endTime":429.65,"body":"because maybe you're like, well, I'm only on"},{"speaker":"How Long Have You Been Podcasting?","startTime":425.84000000000003,"endTime":429.65,"body":"Twitter. And that's the only place where I"},{"speaker":"How Long Have You Been Podcasting?","startTime":429.65,"endTime":433.94,"body":"interact with my people. Well, then maybe reach"},{"speaker":"How Long Have You Been Podcasting?","startTime":429.65,"endTime":433.94,"body":"out on Twitter and ask them like, Hey, I saw that."},{"speaker":"How Long Have You Been Podcasting?","startTime":433.94,"endTime":439.4,"body":"This was the most downloaded episode, what did you"},{"speaker":"How Long Have You Been Podcasting?","startTime":433.94,"endTime":439.4,"body":"love about it? There's all kinds of different ways"},{"speaker":"How Long Have You Been Podcasting?","startTime":439.4,"endTime":445.85,"body":"that you can engage with your audience. But I"},{"speaker":"How Long Have You Been Podcasting?","startTime":439.4,"endTime":445.85,"body":"really want to talk about how I've been able to do"},{"speaker":"How Long Have You Been Podcasting?","startTime":445.85,"endTime":452.51,"body":"this with pieces of content. And then I'm going to"},{"speaker":"How Long Have You Been Podcasting?","startTime":445.85,"endTime":452.51,"body":"give you some options for how you can use the"},{"speaker":"How Long Have You Been Podcasting?","startTime":452.51,"endTime":458.06,"body":"episode you already have very strategically,"},{"speaker":"How Long Have You Been Podcasting?","startTime":452.51,"endTime":458.06,"body":"right? This is your podcast backlog, that's what"},{"speaker":"How Long Have You Been Podcasting?","startTime":458.06,"endTime":458.75,"body":"we're going to call it."},{"speaker":"What is a Podcast Backlog?","startTime":458.75,"endTime":462.08,"body":"So if you're like,"},{"speaker":"What is a Podcast Backlog?","startTime":458.75,"endTime":462.08,"body":"what is a backlog, that means anything that you've"},{"speaker":"What is a Podcast Backlog?","startTime":462.08,"endTime":468.08,"body":"published today. So like I said, brand new"},{"speaker":"What is a Podcast Backlog?","startTime":462.08,"endTime":468.08,"body":"podcasters, this won't apply to you. But if you've"},{"speaker":"What is a Podcast Backlog?","startTime":468.08,"endTime":473.15,"body":"been doing this for at least two months, there's a"},{"speaker":"What is a Podcast Backlog?","startTime":468.08,"endTime":473.15,"body":"good chance that you can use some of the"},{"speaker":"What is a Podcast Backlog?","startTime":473.15,"endTime":477.95,"body":"strategies that we're going to talk about today."},{"speaker":"What is a Podcast Backlog?","startTime":473.15,"endTime":477.95,"body":"Even if you can't use them immediately, you'll be"},{"speaker":"What is a Podcast Backlog?","startTime":477.95,"endTime":479.81,"body":"able to use them very soon."},{"speaker":"My Content Journey","startTime":480.3,"endTime":485.299,"body":"So I wanted to give you an"},{"speaker":"My Content Journey","startTime":480.3,"endTime":485.299,"body":"example from my own content journey. And that is"},{"speaker":"My Content Journey","startTime":485.366,"endTime":491.166,"body":"how I use spin off pieces of content for my"},{"speaker":"My Content Journey","startTime":485.366,"endTime":491.166,"body":"YouTube channel. Like I take pieces of this"},{"speaker":"My Content Journey","startTime":491.233,"endTime":497.899,"body":"podcast, and I use it for my YouTube channel. So I"},{"speaker":"My Content Journey","startTime":491.233,"endTime":497.899,"body":"I'm trying to think of let's let's go back, let's"},{"speaker":"My Content Journey","startTime":497.966,"endTime":504.366,"body":"go back to the beginning. I should like insert,"},{"speaker":"My Content Journey","startTime":497.966,"endTime":504.366,"body":"like birds chirping or something. I don't, y'all"},{"speaker":"My Content Journey","startTime":504.433,"endTime":510.766,"body":"No, no, no, we're not fancy on the production side"},{"speaker":"My Content Journey","startTime":504.433,"endTime":510.766,"body":"around here. Just imagine that there's birds"},{"speaker":"My Content Journey","startTime":510.832,"endTime":517.232,"body":"chirping, singing, it's a glorious day. It's the"},{"speaker":"My Content Journey","startTime":510.832,"endTime":517.232,"body":"Genesis moment of this beautiful podcast. And I"},{"speaker":"My Content Journey","startTime":517.299,"endTime":523.566,"body":"was just creating content. That was a lot of"},{"speaker":"My Content Journey","startTime":517.299,"endTime":523.566,"body":"interviews. And then I thought maybe I should put"},{"speaker":"My Content Journey","startTime":523.6320000000001,"endTime":530.299,"body":"these on YouTube. So I did. I don't recommend it."},{"speaker":"My Content Journey","startTime":523.6320000000001,"endTime":530.299,"body":"It's not something that my YouTube audience really"},{"speaker":"My Content Journey","startTime":530.366,"endTime":536.499,"body":"cared about. Because it's not like today's video"},{"speaker":"My Content Journey","startTime":530.366,"endTime":536.499,"body":"podcast where it's like, oh, you can see me"},{"speaker":"My Content Journey","startTime":536.565,"endTime":542.899,"body":"another person. Like it was literally just my"},{"speaker":"My Content Journey","startTime":536.565,"endTime":542.899,"body":"podcast artwork for the rookie life, the original"},{"speaker":"My Content Journey","startTime":542.965,"endTime":549.6320000000001,"body":"name of this podcast. And it was just the artwork."},{"speaker":"My Content Journey","startTime":542.965,"endTime":549.6320000000001,"body":"And it was me talking. I don't even think I had a"},{"speaker":"My Content Journey","startTime":549.6990000000001,"endTime":556.232,"body":"waveform like there was no audiiogram, like a wave"},{"speaker":"My Content Journey","startTime":549.6990000000001,"endTime":556.232,"body":"bouncing across the screen to let you know that"},{"speaker":"My Content Journey","startTime":556.299,"endTime":562.832,"body":"there was even talking it was just the artwork and"},{"speaker":"My Content Journey","startTime":556.299,"endTime":562.832,"body":"audio in the background. Yeah, it's pretty bad."},{"speaker":"My Content Journey","startTime":562.898,"endTime":569.098,"body":"It's pretty bad. But you know what, you make"},{"speaker":"My Content Journey","startTime":562.898,"endTime":569.098,"body":"mistakes and you learn. That's the only way that"},{"speaker":"My Content Journey","startTime":569.165,"endTime":575.565,"body":"we get better, right? Keep it up. We all got to"},{"speaker":"My Content Journey","startTime":569.165,"endTime":575.565,"body":"start somewhere. So this was my somewhere that I"},{"speaker":"My Content Journey","startTime":575.6320000000001,"endTime":581.965,"body":"started. terrible mistake. But whenever I was"},{"speaker":"My Content Journey","startTime":575.6320000000001,"endTime":581.965,"body":"ready to get more serious about YouTube, so I did"},{"speaker":"My Content Journey","startTime":582.0319999999999,"endTime":588.298,"body":"the rookie Live podcast for about 10 months. And"},{"speaker":"My Content Journey","startTime":582.0319999999999,"endTime":588.298,"body":"then I rebranded to the Proffitt Podcast. And"},{"speaker":"My Content Journey","startTime":588.365,"endTime":595.031,"body":"that's when I went all in like it was for the last"},{"speaker":"My Content Journey","startTime":588.365,"endTime":595.031,"body":"two years, we have been talking about nothing but"},{"speaker":"My Content Journey","startTime":595.098,"endTime":601.365,"body":"podcasting. And that's crazy. We're actually"},{"speaker":"My Content Journey","startTime":595.098,"endTime":601.365,"body":"coming up on the two year anniversary. So I guess"},{"speaker":"My Content Journey","startTime":601.431,"endTime":607.965,"body":"it's just shy of two years because it was May 7,"},{"speaker":"My Content Journey","startTime":601.431,"endTime":607.965,"body":"may 5, may 7, somewhere around there. That's when"},{"speaker":"My Content Journey","startTime":608.031,"endTime":614.431,"body":"we launched the official trailer of the Proffitt"},{"speaker":"My Content Journey","startTime":608.031,"endTime":614.431,"body":"Podcast or made a big announcement that we were"},{"speaker":"My Content Journey","startTime":614.498,"endTime":620.231,"body":"switching. And so whenever I did that, I also"},{"speaker":"My Content Journey","startTime":614.498,"endTime":620.231,"body":"thought, Okay, I'm going to go all in on"},{"speaker":"My Content Journey","startTime":620.298,"endTime":627.031,"body":"podcasting. But podcasting, like there's just some"},{"speaker":"My Content Journey","startTime":620.298,"endTime":627.031,"body":"pieces of it that need to be visual, right like it"},{"speaker":"My Content Journey","startTime":627.098,"endTime":633.6310000000001,"body":"needs you need to see a tutorial of how to edit"},{"speaker":"My Content Journey","startTime":627.098,"endTime":633.6310000000001,"body":"your podcast or how buzzsprout works. Like there's"},{"speaker":"My Content Journey","startTime":633.698,"endTime":639.697,"body":"a lot of nuances that go into explaining"},{"speaker":"My Content Journey","startTime":633.698,"endTime":639.697,"body":"something. Just in a podcast episode, I felt like"},{"speaker":"My Content Journey","startTime":639.764,"endTime":646.431,"body":"things needed to be visual. So whenever I decided"},{"speaker":"My Content Journey","startTime":639.764,"endTime":646.431,"body":"to get serious about my YouTube channel, which was"},{"speaker":"My Content Journey","startTime":646.497,"endTime":653.231,"body":"last year, last January was when I went all in and"},{"speaker":"My Content Journey","startTime":646.497,"endTime":653.231,"body":"said, I'm gonna publish two videos a week. For the"},{"speaker":"My Content Journey","startTime":653.297,"endTime":659.697,"body":"end of time, basically, that was my commitment."},{"speaker":"My Content Journey","startTime":653.297,"endTime":659.697,"body":"I'm like, I'm gonna publish to YouTube episodes,"},{"speaker":"My Content Journey","startTime":659.764,"endTime":666.097,"body":"or videos every single week, no matter what, right"},{"speaker":"My Content Journey","startTime":659.764,"endTime":666.097,"body":"come hell or high water. I'm putting out two"},{"speaker":"My Content Journey","startTime":666.164,"endTime":672.764,"body":"episodes a week. But I it kind of made me nervous."},{"speaker":"My Content Journey","startTime":666.164,"endTime":672.764,"body":"It like scared me a little bit because I'm like,"},{"speaker":"My Content Journey","startTime":672.83,"endTime":679.43,"body":"wait, what am I What am I supposed to talk about?"},{"speaker":"My Content Journey","startTime":672.83,"endTime":679.43,"body":"What What am I was talking about on these YouTube"},{"speaker":"My Content Journey","startTime":679.497,"endTime":686.03,"body":"videos, because I was new to YouTube. I mean, I"},{"speaker":"My Content Journey","startTime":679.497,"endTime":686.03,"body":"had done it unsuccessfully for a while I had tried"},{"speaker":"My Content Journey","startTime":686.097,"endTime":692.297,"body":"some things I tried to be, you know, do some"},{"speaker":"My Content Journey","startTime":686.097,"endTime":692.297,"body":"quirky videos, and just things that did not work"},{"speaker":"My Content Journey","startTime":692.363,"endTime":698.697,"body":"out well. So whenever I was looking at creating"},{"speaker":"My Content Journey","startTime":692.363,"endTime":698.697,"body":"like a content calendar for YouTube, I thought,"},{"speaker":"My Content Journey","startTime":698.763,"endTime":705.03,"body":"well, I've already published a lot of episodes,"},{"speaker":"My Content Journey","startTime":698.763,"endTime":705.03,"body":"right? Because we had switched to the Proffitt"},{"speaker":"My Content Journey","startTime":705.097,"endTime":711.297,"body":"Podcast in May. And now mind you, this was May"},{"speaker":"My Content Journey","startTime":705.097,"endTime":711.297,"body":"2019. And then in January 2020, is when I made"},{"speaker":"My Content Journey","startTime":711.363,"endTime":717.63,"body":"that commitment to go all in so from May to"},{"speaker":"My Content Journey","startTime":711.363,"endTime":717.63,"body":"January, there was a lot of content that was a lot"},{"speaker":"My Content Journey","startTime":717.696,"endTime":723.963,"body":"of time to pass of me producing regular consistent"},{"speaker":"My Content Journey","startTime":717.696,"endTime":723.963,"body":"content. So whenever I went to go all in on"},{"speaker":"My Content Journey","startTime":724.03,"endTime":730.163,"body":"YouTube, I went back to my podcast backlog"},{"speaker":"My Content Journey","startTime":724.03,"endTime":730.163,"body":"basically this is really long story. I'm just now"},{"speaker":"My Content Journey","startTime":730.23,"endTime":736.963,"body":"realizing like you could have wrapped this up in a"},{"speaker":"My Content Journey","startTime":730.23,"endTime":736.963,"body":"month. two sentences. But here we are. Here we are"},{"speaker":"My Content Journey","startTime":737.03,"endTime":739.23,"body":"about two minutes into the story."},{"speaker":"What are the Most Popular Episodes","startTime":739.23,"endTime":743.136,"body":"But I went"},{"speaker":"What are the Most Popular Episodes","startTime":739.23,"endTime":743.136,"body":"back to my podcast backlog and I said, What are my"},{"speaker":"What are the Most Popular Episodes","startTime":743.2,"endTime":748.9,"body":"most popular episodes, that's where I need to"},{"speaker":"What are the Most Popular Episodes","startTime":743.2,"endTime":748.9,"body":"start. I need to start with the ones that I"},{"speaker":"What are the Most Popular Episodes","startTime":748.964,"endTime":755.048,"body":"already know are successful. The ones that had the"},{"speaker":"What are the Most Popular Episodes","startTime":748.964,"endTime":755.048,"body":"most downloads, the ones that I had the most"},{"speaker":"What are the Most Popular Episodes","startTime":755.112,"endTime":761.388,"body":"visits to my website. And the ones that were fun"},{"speaker":"What are the Most Popular Episodes","startTime":755.112,"endTime":761.388,"body":"for me to make like that's another factor, right?"},{"speaker":"What are the Most Popular Episodes","startTime":761.452,"endTime":767.408,"body":"It's not just about popularity and the most"},{"speaker":"What are the Most Popular Episodes","startTime":761.452,"endTime":767.408,"body":"downloads, it's also well, is that something that"},{"speaker":"What are the Most Popular Episodes","startTime":767.472,"endTime":773.556,"body":"you want to continue to talk about, right? Because"},{"speaker":"What are the Most Popular Episodes","startTime":767.472,"endTime":773.556,"body":"you'll notice on my YouTube channel, I don't"},{"speaker":"What are the Most Popular Episodes","startTime":773.62,"endTime":780.024,"body":"particularly talk a lot about editing. And that is"},{"speaker":"What are the Most Popular Episodes","startTime":773.62,"endTime":780.024,"body":"simply because I don't do a lot of editing. And I"},{"speaker":"What are the Most Popular Episodes","startTime":780.088,"endTime":786.364,"body":"don't really care to be the go to podcast, editing"},{"speaker":"What are the Most Popular Episodes","startTime":780.088,"endTime":786.364,"body":"expert, no, thank you, I don't want that title."},{"speaker":"What are the Most Popular Episodes","startTime":786.428,"endTime":792.769,"body":"Like, please, and thank you go away, I'm good. But"},{"speaker":"What are the Most Popular Episodes","startTime":786.428,"endTime":792.769,"body":"I did go back into my podcast backlog whenever I"},{"speaker":"What are the Most Popular Episodes","startTime":792.833,"endTime":798.853,"body":"started YouTube. And then I just started creating"},{"speaker":"What are the Most Popular Episodes","startTime":792.833,"endTime":798.853,"body":"spin off pieces of content. And you may even"},{"speaker":"What are the Most Popular Episodes","startTime":798.917,"endTime":805.385,"body":"notice, if you follow this podcast, and my YouTube"},{"speaker":"What are the Most Popular Episodes","startTime":798.917,"endTime":805.385,"body":"channel, most of the content really coincides with"},{"speaker":"What are the Most Popular Episodes","startTime":805.449,"endTime":811.469,"body":"one another, I will line up my podcast calendar"},{"speaker":"What are the Most Popular Episodes","startTime":805.449,"endTime":811.469,"body":"with my YouTube calendar and say, Okay, if I'm"},{"speaker":"What are the Most Popular Episodes","startTime":811.533,"endTime":817.809,"body":"talking about this on the podcast this week, then"},{"speaker":"What are the Most Popular Episodes","startTime":811.533,"endTime":817.809,"body":"I should probably talk about that on the YouTube"},{"speaker":"What are the Most Popular Episodes","startTime":817.873,"endTime":824.021,"body":"channel or a form of that, or just one piece of"},{"speaker":"What are the Most Popular Episodes","startTime":817.873,"endTime":824.021,"body":"that. So this is already a few ways that you can"},{"speaker":"What are the Most Popular Episodes","startTime":824.085,"endTime":830.489,"body":"think about your content and how you can use what"},{"speaker":"What are the Most Popular Episodes","startTime":824.085,"endTime":830.489,"body":"you've already published, and use it in a new way."},{"speaker":"What are the Most Popular Episodes","startTime":830.553,"endTime":833.82,"body":"Right? This is repurposing on the most basic level."},{"speaker":"How Can I Get More Mileage Out of This?","startTime":833.82,"endTime":837.192,"body":"But I"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":833.82,"endTime":837.192,"body":"want you to start thinking about your episode"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":837.258,"endTime":843.343,"body":"you've already published and say, How can I get"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":837.258,"endTime":843.343,"body":"more mileage out of this? Another cool thing"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":843.409,"endTime":849.691,"body":"that's really awesome for SEO purposes is whenever"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":843.409,"endTime":849.691,"body":"I publish an episode, and I'm thinking of an"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":849.758,"endTime":856.172,"body":"episode that's in my backlog, I will mention it on"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":849.758,"endTime":856.172,"body":"the podcast. And then I will link to it in the"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":856.239,"endTime":862.455,"body":"podcast show notes. Now I don't want to go down an"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":856.239,"endTime":862.455,"body":"SEO rabbit hole. This this is search engine"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":862.521,"endTime":869.068,"body":"optimization for anybody that's not familiar. So"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":862.521,"endTime":869.068,"body":"SEO is how your podcast or your website pages rank"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":869.134,"endTime":875.4830000000001,"body":"on Google? Well, the more links that you have to"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":869.134,"endTime":875.4830000000001,"body":"your own stuff, it's going to help your website"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":875.549,"endTime":881.832,"body":"rank higher when people search for whatever it is"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":875.549,"endTime":881.832,"body":"your topic is about. So I love to mention old"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":881.898,"endTime":888.115,"body":"episodes of the podcast in current episodes,"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":881.898,"endTime":888.115,"body":"because it reminds you that Oh yeah, we had this."},{"speaker":"How Can I Get More Mileage Out of This?","startTime":888.181,"endTime":894.596,"body":"This is a great conversation that we had like with"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":888.181,"endTime":894.596,"body":"this one guest or we had a returning guest and"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":894.662,"endTime":900.812,"body":"their message really coincided with this one. So"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":894.662,"endTime":900.812,"body":"you should probably like it's kind of like a"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":900.878,"endTime":907.425,"body":"spiderweb of content and you want everything to go"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":900.878,"endTime":907.425,"body":"back to each other. And one episode I'm thinking"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":907.492,"endTime":913.311,"body":"of in particular, and we'll use this as an"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":907.492,"endTime":913.311,"body":"example. I'll link to it in the show notes is"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":913.377,"endTime":919.8580000000001,"body":"Tashe, so, shout out Tashe, she's in our Facebook"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":913.377,"endTime":919.8580000000001,"body":"group. She was asking, how do you celebrate your"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":919.924,"endTime":926.538,"body":"podcast milestones? And I was like, Oh, I we have"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":919.924,"endTime":926.538,"body":"a podcast episode about that. It's here and I just"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":926.604,"endTime":932.82,"body":"linked to the podcast episode. So I want you to"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":926.604,"endTime":932.82,"body":"get the most mileage out of your episodes like"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":932.8870000000001,"endTime":939.368,"body":"when people ask you questions like isn't that the"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":932.8870000000001,"endTime":939.368,"body":"reason why you created a podcast, you don't have"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":939.434,"endTime":945.782,"body":"to repeat yourself over and over and over again."},{"speaker":"How Can I Get More Mileage Out of This?","startTime":939.434,"endTime":945.782,"body":"So if you already taught a lesson, or you know,"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":945.849,"endTime":952.131,"body":"you went through a step by step process, and then"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":945.849,"endTime":952.131,"body":"another podcast episode, don't go through the"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":952.197,"endTime":958.678,"body":"entire process. Again, in your current episode,"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":952.197,"endTime":958.678,"body":"just mention it and say where people can go listen"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":958.744,"endTime":965.225,"body":"to it, you can link to it in your show notes for"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":958.744,"endTime":965.225,"body":"your current episode. Or you could have you know,"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":965.292,"endTime":971.971,"body":"some other way, whenever you publish it, hey, make"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":965.292,"endTime":971.971,"body":"sure you go listen to this episode two, these kind"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":972.037,"endTime":978.254,"body":"of go hand in hand. So I hope that that makes"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":972.037,"endTime":978.254,"body":"sense. But I definitely want you linking back to"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":978.32,"endTime":984.47,"body":"old episodes in your show notes, because that"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":978.32,"endTime":984.47,"body":"really, really helps your SEO for your website."},{"speaker":"How Can I Get More Mileage Out of This?","startTime":984.5360000000001,"endTime":990.951,"body":"Now, I wanted to tell you a few other fun ways"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":984.5360000000001,"endTime":990.951,"body":"that you can use your backlog of episodes. Some of"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":991.017,"endTime":997.168,"body":"these I've tried some of these I've seen other"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":991.017,"endTime":997.168,"body":"people try. But I just wanted to give you some"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":997.234,"endTime":1001.07,"body":"examples of like I said, some fun ways that you"},{"speaker":"How Can I Get More Mileage Out of This?","startTime":997.234,"endTime":1001.07,"body":"can do it."},{"speaker":"1. Make a Database","startTime":1001.07,"endTime":1008.39,"body":"So number one is you can make"},{"speaker":"1. Make a Database","startTime":1001.07,"endTime":1008.39,"body":"a database for your audience with clickable links"},{"speaker":"1. Make a Database","startTime":1008.42,"endTime":1015.47,"body":"for your episodes. Now, I actually have this for"},{"speaker":"1. Make a Database","startTime":1008.42,"endTime":1015.47,"body":"my party people. So shout out members of the party"},{"speaker":"1. Make a Database","startTime":1015.47,"endTime":1022.37,"body":"people you know who you are. But I have a database"},{"speaker":"1. Make a Database","startTime":1015.47,"endTime":1022.37,"body":"of all the podcasts we've ever published, and it's"},{"speaker":"1. Make a Database","startTime":1022.37,"endTime":1028.4,"body":"in a Google Sheet. And what we'll do my project"},{"speaker":"1. Make a Database","startTime":1022.37,"endTime":1028.4,"body":"manager or she'll go and update it from time to"},{"speaker":"1. Make a Database","startTime":1028.4,"endTime":1036.29,"body":"time once a quarter, once a month. And what it is"},{"speaker":"1. Make a Database","startTime":1028.4,"endTime":1036.29,"body":"is basically someone could go in Type the ctrl f"},{"speaker":"1. Make a Database","startTime":1036.29,"endTime":1042.23,"body":"like the you know, find key. And they could type"},{"speaker":"1. Make a Database","startTime":1036.29,"endTime":1042.23,"body":"in whatever subject that they're searching about,"},{"speaker":"1. Make a Database","startTime":1042.23,"endTime":1047.72,"body":"you know, I'm searching about podcast titles on"},{"speaker":"1. Make a Database","startTime":1042.23,"endTime":1047.72,"body":"what to look up show notes, and they could type in"},{"speaker":"1. Make a Database","startTime":1047.72,"endTime":1054.26,"body":"those words, and they would find every episode of"},{"speaker":"1. Make a Database","startTime":1047.72,"endTime":1054.26,"body":"the Proffitt Podcast, and clickable links for it"},{"speaker":"1. Make a Database","startTime":1054.56,"endTime":1059.45,"body":"So I think that this is something that could be"},{"speaker":"1. Make a Database","startTime":1054.56,"endTime":1059.45,"body":"really cool freebie, right? Everyone's alway"},{"speaker":"1. Make a Database","startTime":1059.45,"endTime":1064.4,"body":"asking me about lead magnets and growing thei"},{"speaker":"1. Make a Database","startTime":1059.45,"endTime":1064.4,"body":"email list. This is one thing that I think woul"},{"speaker":"1. Make a Database","startTime":1064.4,"endTime":1070.28,"body":"be really cool is to have a database for you"},{"speaker":"1. Make a Database","startTime":1064.4,"endTime":1070.28,"body":"audience with clickable links to your episode"},{"speaker":"2. Create PDFs","startTime":1070.52,"endTime":1076.1599999999999,"body":"Now, the second thing, like a fun"},{"speaker":"2. Create PDFs","startTime":1070.52,"endTime":1076.1599999999999,"body":"way to use your backlog is you can also create"},{"speaker":"2. Create PDFs","startTime":1076.1599999999999,"endTime":1083.24,"body":"PDFs with curated playlist that you can use as a"},{"speaker":"2. Create PDFs","startTime":1076.1599999999999,"endTime":1083.24,"body":"lead magnet. Now, what would this look like?"},{"speaker":"2. Create PDFs","startTime":1083.27,"endTime":1091.25,"body":"Right? So you could go into a Word document, a"},{"speaker":"2. Create PDFs","startTime":1083.27,"endTime":1091.25,"body":"Google document or into a publishing tool like"},{"speaker":"2. Create PDFs","startTime":1091.25,"endTime":1098.96,"body":"Canva in create like a fun graphic or, like a fun"},{"speaker":"2. Create PDFs","startTime":1091.25,"endTime":1098.96,"body":"document. And it's saying, Hey, if you're brand"},{"speaker":"2. Create PDFs","startTime":1098.96,"endTime":1106.73,"body":"new to podcasting, here is a playlist of the most"},{"speaker":"2. Create PDFs","startTime":1098.96,"endTime":1106.73,"body":"important episodes you need to listen to all about"},{"speaker":"2. Create PDFs","startTime":1106.76,"endTime":1113.24,"body":"interviewing are all about equipment are all about"},{"speaker":"2. Create PDFs","startTime":1106.76,"endTime":1113.24,"body":"setting up your website, you know, whatever, I"},{"speaker":"2. Create PDFs","startTime":1113.24,"endTime":1119.24,"body":"could do this in like 50 different ways. But I"},{"speaker":"2. Create PDFs","startTime":1113.24,"endTime":1119.24,"body":"think it would be really cool. For those of you"},{"speaker":"2. Create PDFs","startTime":1119.24,"endTime":1124.76,"body":"that have been podcasting for a while to set up a"},{"speaker":"2. Create PDFs","startTime":1119.24,"endTime":1124.76,"body":"playlist, because this will actually help you get"},{"speaker":"2. Create PDFs","startTime":1124.76,"endTime":1129.95,"body":"more downloads, believe it or not, like it's not"},{"speaker":"2. Create PDFs","startTime":1124.76,"endTime":1129.95,"body":"always about cranking out the content and creating"},{"speaker":"2. Create PDFs","startTime":1129.95,"endTime":1137.54,"body":"more content, you can get more downloads for your"},{"speaker":"2. Create PDFs","startTime":1129.95,"endTime":1137.54,"body":"podcast, just by linking to the backlog of"},{"speaker":"2. Create PDFs","startTime":1137.54,"endTime":1142.4,"body":"episodes that you already have. So you could"},{"speaker":"2. Create PDFs","startTime":1137.54,"endTime":1142.4,"body":"create this as a lead magnet. Or you could just"},{"speaker":"2. Create PDFs","startTime":1142.4,"endTime":1146.5700000000002,"body":"create the file and put it on your website, you"},{"speaker":"2. Create PDFs","startTime":1142.4,"endTime":1146.5700000000002,"body":"could share it on social media, like there's so"},{"speaker":"2. Create PDFs","startTime":1146.5700000000002,"endTime":1152.24,"body":"many different things that you could do. But I"},{"speaker":"2. Create PDFs","startTime":1146.5700000000002,"endTime":1152.24,"body":"really like this idea of creating these curated"},{"speaker":"2. Create PDFs","startTime":1152.24,"endTime":1156.53,"body":"playlist that you could use to give to your"},{"speaker":"2. Create PDFs","startTime":1152.24,"endTime":1156.53,"body":"audience."},{"speaker":"3. Repurpose Content on Another Platform","startTime":1156.8,"endTime":1160.147,"body":"Okay,"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1156.8,"endTime":1160.147,"body":"number three, you can use the content you've"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1160.214,"endTime":1166.44,"body":"already created, and repurpose it for another"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1160.214,"endTime":1166.44,"body":"platform. Now we were talking about earlier, my"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1166.507,"endTime":1173.268,"body":"really bad attempt to doing this on YouTube. Like,"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1166.507,"endTime":1173.268,"body":"I still think that there's very cool ways that you"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1173.335,"endTime":1179.8960000000002,"body":"can repurpose stuff. But what I like to do is I"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1173.335,"endTime":1179.8960000000002,"body":"will you know from time to time Look at my podcast"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1179.9630000000002,"endTime":1186.7240000000002,"body":"downloads so if you're a buzzsprout user shout out"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1179.9630000000002,"endTime":1186.7240000000002,"body":"is Nimbus brought amazing if you have no idea what"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1186.7910000000002,"endTime":1193.2179999999998,"body":"I'm talking about. This is my podcast hosting"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1186.7910000000002,"endTime":1193.2179999999998,"body":"provider. It's where I upload my audio files to go"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1193.2849999999999,"endTime":1199.645,"body":"out to Apple podcast all the all the players all"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1193.2849999999999,"endTime":1199.645,"body":"the places, and you can learn more by going to"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1199.712,"endTime":1206.339,"body":"KrystalProffitt.com/buzzsprout. I'm an affiliate"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1199.712,"endTime":1206.339,"body":"with them. I've been with them since day one, they"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1206.406,"endTime":1212.833,"body":"are incredible. They're amazing. But if you were"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1206.406,"endTime":1212.833,"body":"in your buzzsprout account, you could go to the"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1212.9,"endTime":1219.3270000000002,"body":"stats section, and then go to episode downloads,"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1212.9,"endTime":1219.3270000000002,"body":"and then an episode downloads. It gives you the"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1219.3939999999998,"endTime":1225.8870000000002,"body":"option like you'll kind of there's like a chart"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1219.3939999999998,"endTime":1225.8870000000002,"body":"and it'll tell you, you know, over the last seven"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1225.9540000000002,"endTime":1232.5149999999999,"body":"days, how many downloads of which episodes have"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1225.9540000000002,"endTime":1232.5149999999999,"body":"gotten. ignore that for now, I want you to go down"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1232.5819999999999,"endTime":1239.2759999999998,"body":"below there. And you can sort all of your episodes"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1232.5819999999999,"endTime":1239.2759999999998,"body":"by date published or by popularity. And you'll be"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1239.3429999999998,"endTime":1246.038,"body":"able to tell what are your top 10 episodes or your"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1239.3429999999998,"endTime":1246.038,"body":"top 20 episodes, right? And this is how you could"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1246.105,"endTime":1252.5990000000002,"body":"create your playlist or this is how you can say"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1246.105,"endTime":1252.5990000000002,"body":"man, this one episode performed. So well. Maybe I"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1252.6660000000002,"endTime":1259.159,"body":"should create a spin off piece of content. Maybe"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1252.6660000000002,"endTime":1259.159,"body":"it was a four step process. And I could grab one"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1259.226,"endTime":1265.3850000000002,"body":"step out of that episode and just go really,"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1259.226,"endTime":1265.3850000000002,"body":"really deep with it. I do this all the time. We"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1265.4520000000002,"endTime":1271.6109999999999,"body":"all do this all the time. This was the early days"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1265.4520000000002,"endTime":1271.6109999999999,"body":"of right after I i rebranded to the profit"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1271.6779999999999,"endTime":1277.368,"body":"podcast. And I was talking about launching I"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1271.6779999999999,"endTime":1277.368,"body":"wanted to break down. Okay, well, here's"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1277.435,"endTime":1283.46,"body":"everything you need to know about launching a"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1277.435,"endTime":1283.46,"body":"podcast and I kind of shoved it all into one"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1283.527,"endTime":1289.9540000000002,"body":"episode. And then I was like, ah, I really just"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1283.527,"endTime":1289.9540000000002,"body":"need to talk about the launch plan. Okay, so let"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1290.0210000000002,"endTime":1296.5819999999999,"body":"me let me go back and I because how to launch a"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1290.0210000000002,"endTime":1296.5819999999999,"body":"podcast was one of my most downloaded episodes. So"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1296.649,"endTime":1303.009,"body":"what I did is over the course of the next few"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1296.649,"endTime":1303.009,"body":"months, I took pieces of that episode and created"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1303.076,"endTime":1309.636,"body":"other spin off pieces of content that were their"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1303.076,"endTime":1309.636,"body":"own episodes, I did one all about how to create a"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1309.703,"endTime":1315.929,"body":"launch plan. I did one all about picking your"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1309.703,"endTime":1315.929,"body":"podcast launch date, like there was some really"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1315.996,"endTime":1322.1550000000002,"body":"like broken down like let's get in the nitty"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1315.996,"endTime":1322.1550000000002,"body":"gritty of each one of these topics. And I think"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1322.2220000000002,"endTime":1328.85,"body":"that those performed really well like it was great"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1322.2220000000002,"endTime":1328.85,"body":"too. Have one place to send someone that's brand"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1328.9160000000002,"endTime":1335.5439999999999,"body":"new to thinking about launching, and then I could"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1328.9160000000002,"endTime":1335.5439999999999,"body":"send them they're like, Oh, you need to listen to"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1335.6109999999999,"endTime":1342.105,"body":"how to launch a podcast. But then they also had"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1335.6109999999999,"endTime":1342.105,"body":"options of like, Oh, I just need to zero in on my"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1342.172,"endTime":1348.598,"body":"launch strategy, or oh my gosh, I can't believe"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1342.172,"endTime":1348.598,"body":"she has an episode just about my launch date and"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1348.665,"endTime":1354.958,"body":"how to pick it. By the way, I'm gonna have all of"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1348.665,"endTime":1354.958,"body":"these all the episodes I'm talking about. If"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1355.025,"endTime":1361.1170000000002,"body":"you're listening, you're like, Oh, I need to"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1355.025,"endTime":1361.1170000000002,"body":"listen to that. I need that. I want that right"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1361.1840000000002,"endTime":1367.3429999999998,"body":"now. I'm gonna link to all of them in the show"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1361.1840000000002,"endTime":1367.3429999999998,"body":"notes. So the Show Notes for this episode are"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1367.4099999999999,"endTime":1373.435,"body":"KrystalProffitt.com/episode247. That's where"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1367.4099999999999,"endTime":1373.435,"body":"you're gonna see everything that we've talked"},{"speaker":"3. Repurpose Content on Another Platform","startTime":1373.502,"endTime":1376.85,"body":"about here today about using your podcast backlog."},{"speaker":"Don't Be a One Hit Wonder","startTime":1376.85,"endTime":1381.4899999999998,"body":"But I really just want"},{"speaker":"Don't Be a One Hit Wonder","startTime":1376.85,"endTime":1381.4899999999998,"body":"to wrap up with, like I said, I want you to use"},{"speaker":"Don't Be a One Hit Wonder","startTime":1381.556,"endTime":1388.252,"body":"the incredible content that you've already created"},{"speaker":"Don't Be a One Hit Wonder","startTime":1381.556,"endTime":1388.252,"body":"and get the most mileage out of it. You don't just"},{"speaker":"Don't Be a One Hit Wonder","startTime":1388.3180000000002,"endTime":1394.8809999999999,"body":"have to have a one hit wonder amazing podcast that"},{"speaker":"Don't Be a One Hit Wonder","startTime":1388.3180000000002,"endTime":1394.8809999999999,"body":"just really took off, like just one episode that"},{"speaker":"Don't Be a One Hit Wonder","startTime":1394.9470000000001,"endTime":1401.444,"body":"you're so proud of, but it'll never happen again."},{"speaker":"Don't Be a One Hit Wonder","startTime":1394.9470000000001,"endTime":1401.444,"body":"Now, I create spin off pieces of content all the"},{"speaker":"Don't Be a One Hit Wonder","startTime":1401.5100000000002,"endTime":1408.0729999999999,"body":"time, all the time. I actually thought about this"},{"speaker":"Don't Be a One Hit Wonder","startTime":1401.5100000000002,"endTime":1408.0729999999999,"body":"particular podcast episode today talking about my"},{"speaker":"Don't Be a One Hit Wonder","startTime":1408.1399999999999,"endTime":1414.636,"body":"backlog. When I was looking at oh my gosh, like"},{"speaker":"Don't Be a One Hit Wonder","startTime":1408.1399999999999,"endTime":1414.636,"body":"y'all, I have 247 episodes of this podcast. That's"},{"speaker":"Don't Be a One Hit Wonder","startTime":1414.703,"endTime":1421.067,"body":"not including bonuses, because the bonuses don't"},{"speaker":"Don't Be a One Hit Wonder","startTime":1414.703,"endTime":1421.067,"body":"even get a number. So I have like more than 250"},{"speaker":"Don't Be a One Hit Wonder","startTime":1421.1329999999998,"endTime":1427.7620000000002,"body":"episodes of this podcast. And I asked myself, am I"},{"speaker":"Don't Be a One Hit Wonder","startTime":1421.1329999999998,"endTime":1427.7620000000002,"body":"using them all strategically? Am I going back and"},{"speaker":"Don't Be a One Hit Wonder","startTime":1427.828,"endTime":1433.795,"body":"taking ideas and like reiterating or like, you"},{"speaker":"Don't Be a One Hit Wonder","startTime":1427.828,"endTime":1433.795,"body":"know, things have changed, like so much has"},{"speaker":"Don't Be a One Hit Wonder","startTime":1433.8609999999999,"endTime":1440.424,"body":"changed in the short two years since this podcast,"},{"speaker":"Don't Be a One Hit Wonder","startTime":1433.8609999999999,"endTime":1440.424,"body":"like first came in into existence. And I like to"},{"speaker":"Don't Be a One Hit Wonder","startTime":1440.4899999999998,"endTime":1446.589,"body":"go back and see like, Oh, I was wrong about this"},{"speaker":"Don't Be a One Hit Wonder","startTime":1440.4899999999998,"endTime":1446.589,"body":"one concept, or Oh, I can make that episode"},{"speaker":"Don't Be a One Hit Wonder","startTime":1446.656,"endTime":1453.0859999999998,"body":"better. I know I can. So I want you to constantly"},{"speaker":"Don't Be a One Hit Wonder","startTime":1446.656,"endTime":1453.0859999999998,"body":"be looking at your content, how can you make it"},{"speaker":"Don't Be a One Hit Wonder","startTime":1453.152,"endTime":1459.4499999999998,"body":"better? How can you reuse something that you've"},{"speaker":"Don't Be a One Hit Wonder","startTime":1453.152,"endTime":1459.4499999999998,"body":"already created? And at the end of the day, the"},{"speaker":"Don't Be a One Hit Wonder","startTime":1459.516,"endTime":1465.681,"body":"smartest way to keep really creating that great"},{"speaker":"Don't Be a One Hit Wonder","startTime":1459.516,"endTime":1465.681,"body":"content and sending it to your audience is to"},{"speaker":"Don't Be a One Hit Wonder","startTime":1465.748,"endTime":1472.1779999999999,"body":"figure out what's working for them already. And"},{"speaker":"Don't Be a One Hit Wonder","startTime":1465.748,"endTime":1472.1779999999999,"body":"capitalize on that. constantly be looking at your"},{"speaker":"Don't Be a One Hit Wonder","startTime":1472.2440000000001,"endTime":1478.94,"body":"numbers, know what's working and ask your audience"},{"speaker":"Don't Be a One Hit Wonder","startTime":1472.2440000000001,"endTime":1478.94,"body":"Why is this working? Why do you want to hear this?"},{"speaker":"Don't Be a One Hit Wonder","startTime":1479.0059999999999,"endTime":1485.2379999999998,"body":"Like, It surprises me all the time, that the"},{"speaker":"Don't Be a One Hit Wonder","startTime":1479.0059999999999,"endTime":1485.2379999999998,"body":"office lady's case study is still one of our most"},{"speaker":"Don't Be a One Hit Wonder","startTime":1485.304,"endTime":1491.6019999999999,"body":"downloaded episodes. And I'm, it's kind of a"},{"speaker":"Don't Be a One Hit Wonder","startTime":1485.304,"endTime":1491.6019999999999,"body":"mystery to me as Why? I don't know if it's because"},{"speaker":"Don't Be a One Hit Wonder","startTime":1491.6680000000001,"endTime":1498.0320000000002,"body":"it's got really great SEO, I don't know if it's"},{"speaker":"Don't Be a One Hit Wonder","startTime":1491.6680000000001,"endTime":1498.0320000000002,"body":"because you all just love a good case study or I"},{"speaker":"Don't Be a One Hit Wonder","startTime":1498.0990000000002,"endTime":1504.661,"body":"have a bunch of fans of the office here. But the"},{"speaker":"Don't Be a One Hit Wonder","startTime":1498.0990000000002,"endTime":1504.661,"body":"other episodes that are there always make a lot of"},{"speaker":"Don't Be a One Hit Wonder","startTime":1504.728,"endTime":1510.893,"body":"sense. For me, that's just the one that always"},{"speaker":"Don't Be a One Hit Wonder","startTime":1504.728,"endTime":1510.893,"body":"kind of throws me off and maybe are telling me"},{"speaker":"Don't Be a One Hit Wonder","startTime":1510.9589999999998,"endTime":1517.4560000000001,"body":"you'll want to see more case study episodes. And"},{"speaker":"Don't Be a One Hit Wonder","startTime":1510.9589999999998,"endTime":1517.4560000000001,"body":"if that's the case, reach out to me, send me a DM"},{"speaker":"Don't Be a One Hit Wonder","startTime":1517.522,"endTime":1523.886,"body":"and say, Krystal, I want to know how this podcast"},{"speaker":"Don't Be a One Hit Wonder","startTime":1517.522,"endTime":1523.886,"body":"does it like do some research go all geeky and"},{"speaker":"Don't Be a One Hit Wonder","startTime":1523.953,"endTime":1530.6480000000001,"body":"nerd out on all the things that they do behind the"},{"speaker":"Don't Be a One Hit Wonder","startTime":1523.953,"endTime":1530.6480000000001,"body":"scenes because we want to know if that's you don't"},{"speaker":"Don't Be a One Hit Wonder","startTime":1530.714,"endTime":1537.2109999999998,"body":"hesitate to reach out, okay? Like because we can"},{"speaker":"Don't Be a One Hit Wonder","startTime":1530.714,"endTime":1537.2109999999998,"body":"absolutely have this conversation. But I want you"},{"speaker":"Don't Be a One Hit Wonder","startTime":1537.277,"endTime":1543.5749999999998,"body":"delivering value. Every time you show up behind"},{"speaker":"Don't Be a One Hit Wonder","startTime":1537.277,"endTime":1543.5749999999998,"body":"the microphone, I want you to make your content"},{"speaker":"Don't Be a One Hit Wonder","startTime":1543.641,"endTime":1550.0720000000001,"body":"better and better every single time and gain the"},{"speaker":"Don't Be a One Hit Wonder","startTime":1543.641,"endTime":1550.0720000000001,"body":"momentum to really keep delivering that value to"},{"speaker":"Don't Be a One Hit Wonder","startTime":1550.138,"endTime":1552.2600000000002,"body":"your audience every single week."},{"speaker":"Outro","startTime":1552.25,"endTime":1556.42,"body":"But that's all I have for you today. So"},{"speaker":"Outro","startTime":1552.25,"endTime":1556.42,"body":"make sure you go check out the show notes. Go see"},{"speaker":"Outro","startTime":1556.42,"endTime":1564.04,"body":"all the episodes we talked about here today."},{"speaker":"Outro","startTime":1556.42,"endTime":1564.04,"body":"KrystalProffitt.com/episode247. And if this is"},{"speaker":"Outro","startTime":1564.04,"endTime":1568.9899999999998,"body":"your first time tuning in, I'm so happy that"},{"speaker":"Outro","startTime":1564.04,"endTime":1568.9899999999998,"body":"you're here and you're part of this community."},{"speaker":"Outro","startTime":1569.17,"endTime":1575.3200000000002,"body":"Make sure you hit that subscribe button wherever"},{"speaker":"Outro","startTime":1569.17,"endTime":1575.3200000000002,"body":"you're listening to this episode. And don't forget"},{"speaker":"Outro","startTime":1575.3200000000002,"endTime":1582.88,"body":"that we have our review contest coming up. It is"},{"speaker":"Outro","startTime":1575.3200000000002,"endTime":1582.88,"body":"so close I can taste it. If you want to learn more"},{"speaker":"Outro","startTime":1582.88,"endTime":1588.94,"body":"about the review contest that we're doing it is"},{"speaker":"Outro","startTime":1582.88,"endTime":1588.94,"body":"only for April 2021. So if you're listening to"},{"speaker":"Outro","startTime":1588.94,"endTime":1595.4499999999998,"body":"this in the future, I am so sorry, but you've"},{"speaker":"Outro","startTime":1588.94,"endTime":1595.4499999999998,"body":"missed the train. It has left the station. But at"},{"speaker":"Outro","startTime":1595.4499999999998,"endTime":1601.5100000000002,"body":"the end of April 2021. We're having a huge review"},{"speaker":"Outro","startTime":1595.4499999999998,"endTime":1601.5100000000002,"body":"contest. You can learn more about it by going to"},{"speaker":"Outro","startTime":1601.5100000000002,"endTime":1608.29,"body":"KrystalProffitt.com/review,"},{"speaker":"Outro","startTime":1601.5100000000002,"endTime":1608.29,"body":"Krystalproffitt.com/review. There's also going to"},{"speaker":"Outro","startTime":1608.29,"endTime":1614.8600000000001,"body":"be a link in the show notes but that's all I have"},{"speaker":"Outro","startTime":1608.29,"endTime":1614.8600000000001,"body":"for you. So as always remember, keep it up. We all"},{"speaker":"Outro","startTime":1614.8600000000001,"endTime":1616.21,"body":"have to start somewhere."}]}