{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.42000000000002,"endTime":143.67000000000002,"body":"I get asked all the time about social media"},{"speaker":"Intro","startTime":135.42000000000002,"endTime":143.67000000000002,"body":"strategies for podcast. And I gotta tell you,"},{"speaker":"Intro","startTime":143.70000000000002,"endTime":151.38,"body":"y'all, I'm not the social media queen. Okay? Like,"},{"speaker":"Intro","startTime":143.70000000000002,"endTime":151.38,"body":"this is not my jam. I get by will just say that,"},{"speaker":"Intro","startTime":151.38,"endTime":159.72,"body":"like I get by with little help from my friends."},{"speaker":"Intro","startTime":151.38,"endTime":159.72,"body":"Totally not planned. That was a very, very"},{"speaker":"Intro","startTime":159.72,"endTime":165.48000000000002,"body":"impromptu Beatles moment there. And usually just I"},{"speaker":"Intro","startTime":159.72,"endTime":165.48000000000002,"body":"know, I know I shouldn't sing it happens from time"},{"speaker":"Intro","startTime":165.48000000000002,"endTime":173.25,"body":"to time. But yeah, this is where we are today"},{"speaker":"Intro","startTime":165.48000000000002,"endTime":173.25,"body":"because I asked one of my friends to come in and"},{"speaker":"Intro","startTime":173.49,"endTime":182.22,"body":"teach us about Instagram marketing strategies for"},{"speaker":"Intro","startTime":173.49,"endTime":182.22,"body":"podcasters. And the reason why today's guest is"},{"speaker":"Intro","startTime":182.22,"endTime":190.98000000000002,"body":"perfect for this topic is because, one, she"},{"speaker":"Intro","startTime":182.22,"endTime":190.98000000000002,"body":"teaches Instagram strategies, but to she's a"},{"speaker":"Intro","startTime":190.98000000000002,"endTime":196.5,"body":"podcaster herself, y'all, this is going to be so"},{"speaker":"Intro","startTime":190.98000000000002,"endTime":196.5,"body":"good. I cannot wait for you to hear this"},{"speaker":"Intro","startTime":196.5,"endTime":204.54000000000002,"body":"conversation. So let's get right to it. Welcome to"},{"speaker":"Intro","startTime":196.5,"endTime":204.54000000000002,"body":"the Proffitt Podcast where we teach entrepreneu"},{"speaker":"Intro","startTime":204.54000000000002,"endTime":210.06,"body":"s how to start launch and market their podcast. I"},{"speaker":"Intro","startTime":204.54000000000002,"endTime":210.06,"body":"m your host, Krystal, Proffitt, and I'm so excit"},{"speaker":"Intro","startTime":210.06,"endTime":213.96,"body":"d that you're here. Thanks for hanging out with"},{"speaker":"Intro","startTime":210.06,"endTime":213.96,"body":"e today. Because if you've been trying to figure o"},{"speaker":"Intro","startTime":213.96,"endTime":220.07999999999998,"body":"t the world of podcasting, think of this show as t"},{"speaker":"Intro","startTime":213.96,"endTime":220.07999999999998,"body":"e time saving shortcut you've been looking for."},{"speaker":"Intro","startTime":220.11,"endTime":221.7,"body":"o let's get right to it, shall w"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":226.65,"endTime":231.60000000000002,"body":"So my relationship with"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":226.65,"endTime":231.60000000000002,"body":"social media is one of those that's a little bit"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":231.60000000000002,"endTime":240.51,"body":"Rocky, right? Like, I'm not gonna say I got it all"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":231.60000000000002,"endTime":240.51,"body":"together. But I have absolutely learned the ups"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":240.51,"endTime":246.9,"body":"and the downs and the twists and the turns that"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":240.51,"endTime":246.9,"body":"come along with just understanding how to show up"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":247.2,"endTime":255.36,"body":"on social media, as a person, as a business owner,"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":247.2,"endTime":255.36,"body":"as someone who shares about their lives, but also"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":255.36,"endTime":259.74,"body":"what they're doing with their podcasts and in"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":255.36,"endTime":259.74,"body":"their business. And I gotta be honest, y'all, it's"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":259.74,"endTime":267.42,"body":"confusing. Sometimes. It's just some of those"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":259.74,"endTime":267.42,"body":"questions that I wanted to get answered. From my"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":267.42,"endTime":273.12,"body":"personal standpoint, like my own perspective of"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":267.42,"endTime":273.12,"body":"like, I don't know exactly what to do in this type"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":273.12,"endTime":281.55,"body":"of situation. Those questions are why I really"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":273.12,"endTime":281.55,"body":"wanted to have Andra on the show today. So"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":281.58000000000004,"endTime":288.6,"body":"Andra, and I met from podcast movement"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":281.58000000000004,"endTime":288.6,"body":"University, we were both on this incredible panel"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":288.81,"endTime":296.13,"body":"that talked about branding and marketing your"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":288.81,"endTime":296.13,"body":"podcast with some of the other ladies from the ASA"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":296.15999999999997,"endTime":303.0,"body":"collective community. So I'm gonna put a link in"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":296.15999999999997,"endTime":303.0,"body":"the show notes to our chat and everything. But it"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":303.0,"endTime":311.76,"body":"was there, where I first just sat back in awe of"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":303.0,"endTime":311.76,"body":"all the things that Andra teaches, and just the"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":311.76,"endTime":318.53999999999996,"body":"fantastic mind that she has of being able to"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":311.76,"endTime":318.53999999999996,"body":"explain things. On a very basic level, like y'all,"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":318.53999999999996,"endTime":324.3,"body":"I mean, if you come at me with like, super"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":318.53999999999996,"endTime":324.3,"body":"strategies that are really confusing, and over the"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":324.3,"endTime":331.92,"body":"top, like my brain just shuts down. Like, I just"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":324.3,"endTime":331.92,"body":"get overwhelmed if you start talking about things"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":331.92,"endTime":338.46000000000004,"body":"that are just really complex. And Andra just has"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":331.92,"endTime":338.46000000000004,"body":"the best personality to break things down in a way"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":338.64,"endTime":345.42,"body":"that makes sense for me, which is exactly why I"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":338.64,"endTime":345.42,"body":"really wanted her to come on the show today to"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":345.42,"endTime":351.65999999999997,"body":"talk to all of us about Instagram strategies. So"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":345.42,"endTime":351.65999999999997,"body":"let me tell you a little bit about Andra. So she"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":351.65999999999997,"endTime":358.08000000000004,"body":"is someone who is fiercely committed to helping"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":351.65999999999997,"endTime":358.08000000000004,"body":"businesses and podcasters build profitable online"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":358.08000000000004,"endTime":365.34000000000003,"body":"communities through simple Social Media Solutions."},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":358.08000000000004,"endTime":365.34000000000003,"body":"She's the host of the savvy social podcast,"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":365.37,"endTime":372.57,"body":"creator of the savvy social school, a digital"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":365.37,"endTime":372.57,"body":"platform designed to teach its 100 plus members,"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":372.69,"endTime":379.5,"body":"predominantly small business owners how to"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":372.69,"endTime":379.5,"body":"implement organic social media strategies. And"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":379.53,"endTime":385.40999999999997,"body":"she's been named one of social reports top"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":379.53,"endTime":385.40999999999997,"body":"marketers to follow you do you? Absolutely. You"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":385.40999999999997,"endTime":391.5,"body":"understand why? Because I love her reels. Yes."},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":385.40999999999997,"endTime":391.5,"body":"We're going to talk about reels. Yes. We're going"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":391.5,"endTime":396.42,"body":"to talk about my favorite thing and following"},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":391.5,"endTime":396.42,"body":"Andra, like, I just it's going to be so much fun."},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":396.42,"endTime":402.48,"body":"I cannot wait for you to hear this conversation."},{"speaker":"Andrea Jones Intro \u0026 Bio","startTime":396.42,"endTime":402.48,"body":"So here is my interview with Andraa Jones"},{"speaker":"Krystal Proffitt","startTime":402.66,"endTime":409.23,"body":"All right, Proffitt Podcast"},{"speaker":"Krystal Proffitt","startTime":402.66,"endTime":409.23,"body":"listeners. I'm so excited about today's guest. And"},{"speaker":"Krystal Proffitt","startTime":409.23,"endTime":413.04,"body":"I told her I was like, I'm gonna call you Dra"},{"speaker":"Krystal Proffitt","startTime":409.23,"endTime":413.04,"body":"because I'm just gonna pretend like we're best"},{"speaker":"Krystal Proffitt","startTime":413.04,"endTime":415.8,"body":"friends. So, welcome to the show. Dra."},{"speaker":"Andra Jones","startTime":415.799,"endTime":419.879,"body":"Yeah. Thank you so much for having"},{"speaker":"Andra Jones","startTime":415.799,"endTime":419.879,"body":"me. This is gonna be fun."},{"speaker":"Krystal Proffitt","startTime":420.26,"endTime":426.83,"body":"Yes. So I told you a little bit"},{"speaker":"Krystal Proffitt","startTime":420.26,"endTime":426.83,"body":"in the beginning everyone that Drad and I who"},{"speaker":"Krystal Proffitt","startTime":426.83,"endTime":434.33,"body":"'m calling draya. We were recently on a podcast"},{"speaker":"Krystal Proffitt","startTime":426.83,"endTime":434.33,"body":"ovement University panel just a few weeks ago."},{"speaker":"Krystal Proffitt","startTime":434.69,"endTime":440.51,"body":"henever everything was wrapped up, I was like, I"},{"speaker":"Krystal Proffitt","startTime":434.69,"endTime":440.51,"body":"ave to have you on the podcast so we can talk"},{"speaker":"Krystal Proffitt","startTime":440.51,"endTime":445.7,"body":"bout Instagram. So that is specifically what"},{"speaker":"Krystal Proffitt","startTime":440.51,"endTime":445.7,"body":"e're going to be diving into today. But before we"},{"speaker":"Krystal Proffitt","startTime":445.7,"endTime":450.41,"body":"et there, Dra, can you share a little bit abo"},{"speaker":"Krystal Proffitt","startTime":445.7,"endTime":450.41,"body":"t how you got into the work that you're doing tod"},{"speaker":"Krystal Proffitt","startTime":450.41,"endTime":454.76,"body":"y? And what having a podcast means for you?"},{"speaker":"Andra Jones","startTime":455.94,"endTime":463.53000000000003,"body":"Yeah, so I am one of those weirdos"},{"speaker":"Andra Jones","startTime":455.94,"endTime":463.53000000000003,"body":"who actually likes social media, like, I am very"},{"speaker":"Andra Jones","startTime":463.53000000000003,"endTime":473.01,"body":"introverted. And back in the day, this is 2005"},{"speaker":"Andra Jones","startTime":463.53000000000003,"endTime":473.01,"body":"ish, early days, 2004, I started a little blog"},{"speaker":"Andra Jones","startTime":473.01,"endTime":479.61,"body":"talking about Harry Potter and wanting to geek out"},{"speaker":"Andra Jones","startTime":473.01,"endTime":479.61,"body":"with people about that. And so I really enjoyed"},{"speaker":"Andra Jones","startTime":479.64,"endTime":485.64,"body":"the connection piece, the ability to find people"},{"speaker":"Andra Jones","startTime":479.64,"endTime":485.64,"body":"who weren't in my immediate area and connect with"},{"speaker":"Andra Jones","startTime":485.64,"endTime":494.58,"body":"them over the things that I liked. And even, you"},{"speaker":"Andra Jones","startTime":485.64,"endTime":494.58,"body":"know, fast forward to 2014 met my husband or 2013"},{"speaker":"Andra Jones","startTime":494.58,"endTime":497.52,"body":"met my husband on YouTube, of all places."},{"speaker":"Krystal Proffitt","startTime":499.38,"endTime":503.82,"body":"I want to hear that story. How"},{"speaker":"Krystal Proffitt","startTime":499.38,"endTime":503.82,"body":"did that How did you meet on YouTube?"},{"speaker":"Andra Jones","startTime":504.81,"endTime":509.25,"body":"You know, it's funny, because we"},{"speaker":"Andra Jones","startTime":504.81,"endTime":509.25,"body":"were doing interviews just like you and I are"},{"speaker":"Andra Jones","startTime":509.25,"endTime":517.38,"body":"doing today. And we were just talking about our"},{"speaker":"Andra Jones","startTime":509.25,"endTime":517.38,"body":"lives. And we interviewed each other. I did a few"},{"speaker":"Andra Jones","startTime":517.4100000000001,"endTime":523.02,"body":"collaborations at the time, I was really trying to"},{"speaker":"Andra Jones","startTime":517.4100000000001,"endTime":523.02,"body":"grow my channel. And we just kept talking after"},{"speaker":"Andra Jones","startTime":523.02,"endTime":529.56,"body":"that, like we really connected and kept talking."},{"speaker":"Andra Jones","startTime":523.02,"endTime":529.56,"body":"Yes, it happened pretty organically and naturally."},{"speaker":"Andra Jones","startTime":529.74,"endTime":535.2,"body":"But he lived in Toronto, Canada, and I lived in"},{"speaker":"Andra Jones","startTime":529.74,"endTime":535.2,"body":"Atlanta, Georgia. So we did long distance for a"},{"speaker":"Andra Jones","startTime":535.2,"endTime":541.71,"body":"little bit quickly realized that this was"},{"speaker":"Andra Jones","startTime":535.2,"endTime":541.71,"body":"something real and I left home, basically to move"},{"speaker":"Andra Jones","startTime":541.71,"endTime":543.96,"body":"in with him. And seven years later, here we are."},{"speaker":"Krystal Proffitt","startTime":544.8299999999999,"endTime":550.47,"body":"Oh, my gosh, that's so awesome."},{"speaker":"Krystal Proffitt","startTime":544.8299999999999,"endTime":550.47,"body":"So I love that, you know, you kind of stumbled"},{"speaker":"Krystal Proffitt","startTime":550.47,"endTime":556.95,"body":"into social media naturally. And I mean, I think"},{"speaker":"Krystal Proffitt","startTime":550.47,"endTime":556.95,"body":"that that's where everyone has, usually the most"},{"speaker":"Krystal Proffitt","startTime":556.95,"endTime":561.6600000000001,"body":"successful stories is whenever they take something"},{"speaker":"Krystal Proffitt","startTime":556.95,"endTime":561.6600000000001,"body":"that they're already passionate about, or they're"},{"speaker":"Krystal Proffitt","startTime":561.6600000000001,"endTime":568.0799999999999,"body":"already interested in, and then they figure out a"},{"speaker":"Krystal Proffitt","startTime":561.6600000000001,"endTime":568.0799999999999,"body":"way to really either just go all in with that one"},{"speaker":"Krystal Proffitt","startTime":568.0799999999999,"endTime":574.56,"body":"thing, or just kind of play around and experiment."},{"speaker":"Krystal Proffitt","startTime":568.0799999999999,"endTime":574.56,"body":"So is that kind of what you did in the early days"},{"speaker":"Krystal Proffitt","startTime":574.59,"endTime":577.26,"body":"of figuring out what you wanted to do online?"},{"speaker":"Andra Jones","startTime":578.19,"endTime":582.96,"body":"Oh, yes. And I did all of the"},{"speaker":"Andra Jones","startTime":578.19,"endTime":582.96,"body":"things. I have a degree in English literature. So"},{"speaker":"Andra Jones","startTime":582.96,"endTime":589.26,"body":"I'm used to researching and analyzing and writing."},{"speaker":"Andra Jones","startTime":582.96,"endTime":589.26,"body":"And so I started off ghost writing blogs. But"},{"speaker":"Andra Jones","startTime":589.26,"endTime":594.78,"body":"quickly found that number one, social media was"},{"speaker":"Andra Jones","startTime":589.26,"endTime":594.78,"body":"more enjoyable. For me, there is a huge need. I"},{"speaker":"Andra Jones","startTime":594.78,"endTime":600.4200000000001,"body":"didn't realize when I first started that some"},{"speaker":"Andra Jones","startTime":594.78,"endTime":600.4200000000001,"body":"people don't know what to post on Facebook. And I"},{"speaker":"Andra Jones","startTime":600.4200000000001,"endTime":605.6700000000001,"body":"could help fill that need in the market. But then"},{"speaker":"Andra Jones","startTime":600.4200000000001,"endTime":605.6700000000001,"body":"also, it's repeatable. So social media never"},{"speaker":"Andra Jones","startTime":605.6700000000001,"endTime":610.44,"body":"sleeps, which is both the beauty of it and the"},{"speaker":"Andra Jones","startTime":605.6700000000001,"endTime":610.44,"body":"downfall of it or the downside of it. But because"},{"speaker":"Andra Jones","startTime":610.44,"endTime":615.63,"body":"of that I have a way to build packages that my"},{"speaker":"Andra Jones","startTime":610.44,"endTime":615.63,"body":"clients need consistently. So I started off"},{"speaker":"Andra Jones","startTime":615.63,"endTime":622.14,"body":"freelancing with all of the things and then landed"},{"speaker":"Andra Jones","startTime":615.63,"endTime":622.14,"body":"in social media, specifically, and then in 2018, I"},{"speaker":"Andra Jones","startTime":622.14,"endTime":628.71,"body":"realized I had a lot of clients who had podcasts."},{"speaker":"Andra Jones","startTime":622.14,"endTime":628.71,"body":"And those were my best clients. And so I started"},{"speaker":"Andra Jones","startTime":628.71,"endTime":635.37,"body":"really focusing in working with podcasters, which"},{"speaker":"Andra Jones","startTime":628.71,"endTime":635.37,"body":"really jump started my own desire to start a"},{"speaker":"Andra Jones","startTime":635.37,"endTime":643.29,"body":"podcast. Prior to that I was just doing YouTube"},{"speaker":"Andra Jones","startTime":635.37,"endTime":643.29,"body":"videos. I love podcasting, and that I started my"},{"speaker":"Andra Jones","startTime":643.29,"endTime":648.51,"body":"podcast in 2018. And so that's what jump started"},{"speaker":"Andra Jones","startTime":643.29,"endTime":648.51,"body":"my own journey in podcasting. And it really helps"},{"speaker":"Andra Jones","startTime":648.51,"endTime":654.09,"body":"me build a relationship with people who have"},{"speaker":"Andra Jones","startTime":648.51,"endTime":654.09,"body":"potentially become either personal clients of"},{"speaker":"Andra Jones","startTime":654.09,"endTime":656.64,"body":"mine, or students and my membership."},{"speaker":"Krystal Proffitt","startTime":657.24,"endTime":662.07,"body":"That's awesome. So is that the"},{"speaker":"Krystal Proffitt","startTime":657.24,"endTime":662.07,"body":"piece of podcasting that like like what, like if"},{"speaker":"Krystal Proffitt","startTime":662.07,"endTime":666.69,"body":"you had to hone in on just one piece of"},{"speaker":"Krystal Proffitt","startTime":662.07,"endTime":666.69,"body":"podcasting? Would you say that's the thing that"},{"speaker":"Krystal Proffitt","startTime":666.69,"endTime":668.04,"body":"you love the most about it?"},{"speaker":"Andra Jones","startTime":668.94,"endTime":673.95,"body":"Yeah, absolutely. It's the intimacy"},{"speaker":"Andra Jones","startTime":668.94,"endTime":673.95,"body":"of it. It's different from videos in the sense"},{"speaker":"Andra Jones","startTime":673.95,"endTime":679.05,"body":"that you know, I come from a background and"},{"speaker":"Andra Jones","startTime":673.95,"endTime":679.05,"body":"creating the YouTube videos, people typically, you"},{"speaker":"Andra Jones","startTime":679.05,"endTime":684.48,"body":"know, they don't take it with them, you know, they"},{"speaker":"Andra Jones","startTime":679.05,"endTime":684.48,"body":"sit down to watch it or even then they try to"},{"speaker":"Andra Jones","startTime":684.48,"endTime":690.0,"body":"multitask and maybe click two different tabs, but"},{"speaker":"Andra Jones","startTime":684.48,"endTime":690.0,"body":"really, they have to click on a video and like"},{"speaker":"Andra Jones","startTime":690.0,"endTime":695.58,"body":"select that video and they sit down and watch it"},{"speaker":"Andra Jones","startTime":690.0,"endTime":695.58,"body":"podcasting. They take it with them in their ears"},{"speaker":"Andra Jones","startTime":695.58,"endTime":699.87,"body":"while they're walking the dog while they're"},{"speaker":"Andra Jones","startTime":695.58,"endTime":699.87,"body":"driving to you know, soccer practice or whatever"},{"speaker":"Andra Jones","startTime":699.87,"endTime":707.34,"body":"the case may be. So I find that that connection"},{"speaker":"Andra Jones","startTime":699.87,"endTime":707.34,"body":"has like, Wait produce way better results for me"},{"speaker":"Andra Jones","startTime":707.79,"endTime":710.52,"body":"in my business versus the YouTube videos."},{"speaker":"Krystal Proffitt","startTime":710.999,"endTime":715.619,"body":"Yeah. And I love the piece of"},{"speaker":"Krystal Proffitt","startTime":710.999,"endTime":715.619,"body":"like the intimate connection because that's my"},{"speaker":"Krystal Proffitt","startTime":715.619,"endTime":721.019,"body":"favorite like I think about my favorite podcast"},{"speaker":"Krystal Proffitt","startTime":715.619,"endTime":721.019,"body":"and everybody listening knows this. I love the"},{"speaker":"Krystal Proffitt","startTime":721.019,"endTime":725.999,"body":"office ladies podcast. It is my favorite. I love"},{"speaker":"Krystal Proffitt","startTime":721.019,"endTime":725.999,"body":"listening to it. I love hearing all the behind the"},{"speaker":"Krystal Proffitt","startTime":725.999,"endTime":732.059,"body":"scenes from the show the office and you're exactly"},{"speaker":"Krystal Proffitt","startTime":725.999,"endTime":732.059,"body":"right. I will pop in my air pods and I'm doing"},{"speaker":"Krystal Proffitt","startTime":732.059,"endTime":737.219,"body":"laundry and I'm doing like doing the dishes and"},{"speaker":"Krystal Proffitt","startTime":732.059,"endTime":737.219,"body":"Like, you don't have to feel like I have to sit"},{"speaker":"Krystal Proffitt","startTime":737.219,"endTime":744.2090000000001,"body":"down and super, super focus on exactly what I'm"},{"speaker":"Krystal Proffitt","startTime":737.219,"endTime":744.2090000000001,"body":"doing. I can just kind of passively listen. But"},{"speaker":"Krystal Proffitt","startTime":744.2090000000001,"endTime":751.049,"body":"also, whenever I'm listening and learning on a"},{"speaker":"Krystal Proffitt","startTime":744.2090000000001,"endTime":751.049,"body":"podcast, I love that I can like stop and say, Oh"},{"speaker":"Krystal Proffitt","startTime":751.049,"endTime":757.439,"body":"my gosh, that was so good. I'm gonna rewind and"},{"speaker":"Krystal Proffitt","startTime":751.049,"endTime":757.439,"body":"listen to it again. So yeah, I, I love podcasting"},{"speaker":"Krystal Proffitt","startTime":757.439,"endTime":763.319,"body":"so much. But I want to like go straight into"},{"speaker":"Krystal Proffitt","startTime":757.439,"endTime":763.319,"body":"social media, because I know everyone is listening"},{"speaker":"Krystal Proffitt","startTime":763.319,"endTime":769.229,"body":"is like, okay, Dra is gonna give us the behind th"},{"speaker":"Krystal Proffitt","startTime":763.319,"endTime":769.229,"body":"scenes, the magic sauce of what we need to do t"},{"speaker":"Krystal Proffitt","startTime":769.229,"endTime":777.2090000000001,"body":"be successful in social media. But the firs"},{"speaker":"Krystal Proffitt","startTime":769.229,"endTime":777.2090000000001,"body":"question that I would really love to dive into is"},{"speaker":"Krystal Proffitt","startTime":777.359,"endTime":785.369,"body":"how should podcasters be using their social media"},{"speaker":"Krystal Proffitt","startTime":777.359,"endTime":785.369,"body":"Is it a branding tool? Is it to get out in fron"},{"speaker":"Krystal Proffitt","startTime":785.369,"endTime":787.829,"body":"of new people? Like, what are your thoughts o"},{"speaker":"Krystal Proffitt","startTime":785.369,"endTime":787.829,"body":"that"},{"speaker":"Andra Jones","startTime":788.91,"endTime":793.65,"body":"Yeah, and I think there's so much"},{"speaker":"Andra Jones","startTime":788.91,"endTime":793.65,"body":"potential with social media that we instantly jump"},{"speaker":"Andra Jones","startTime":793.65,"endTime":800.19,"body":"into it wanting to do all of the things. And so I"},{"speaker":"Andra Jones","startTime":793.65,"endTime":800.19,"body":"do want you to as a podcaster, sit down and"},{"speaker":"Andra Jones","startTime":800.19,"endTime":806.64,"body":"consider exactly what result you want to get from"},{"speaker":"Andra Jones","startTime":800.19,"endTime":806.64,"body":"social media. And for a lot of us, that's new"},{"speaker":"Andra Jones","startTime":806.64,"endTime":812.82,"body":"listeners to our podcast. So we're using social"},{"speaker":"Andra Jones","startTime":806.64,"endTime":812.82,"body":"media as a tool to grow our podcast listenership,"},{"speaker":"Andra Jones","startTime":812.82,"endTime":817.47,"body":"but you can have other goals with it, maybe you"},{"speaker":"Andra Jones","startTime":812.82,"endTime":817.47,"body":"want to build a community around your podcast,"},{"speaker":"Andra Jones","startTime":817.59,"endTime":822.93,"body":"maybe your podcast is a part of a larger brand. So"},{"speaker":"Andra Jones","startTime":817.59,"endTime":822.93,"body":"you want to funnel people just into your brand"},{"speaker":"Andra Jones","startTime":822.93,"endTime":828.3,"body":"overall. So really think about like the purpose of"},{"speaker":"Andra Jones","startTime":822.93,"endTime":828.3,"body":"social, maybe it's to connect with different"},{"speaker":"Andra Jones","startTime":828.3,"endTime":832.86,"body":"guests, potential guests, and that sort of thing."},{"speaker":"Andra Jones","startTime":828.3,"endTime":832.86,"body":"So once you've identified that, that will kind of"},{"speaker":"Andra Jones","startTime":833.1,"endTime":836.94,"body":"give you a sense of where to start with your"},{"speaker":"Andra Jones","startTime":833.1,"endTime":836.94,"body":"strategy. And you can always add to it, but I do"},{"speaker":"Andra Jones","startTime":836.94,"endTime":843.21,"body":"want you to start with one goal. So if the goal is"},{"speaker":"Andra Jones","startTime":836.94,"endTime":843.21,"body":"to build your podcast listenership, every single"},{"speaker":"Andra Jones","startTime":843.21,"endTime":849.3,"body":"thing you do on the platform should lead to that."},{"speaker":"Andra Jones","startTime":843.21,"endTime":849.3,"body":"So when you're posting about your podcast, ask"},{"speaker":"Andra Jones","startTime":849.3,"endTime":855.45,"body":"yourself, why would someone go listen to an"},{"speaker":"Andra Jones","startTime":849.3,"endTime":855.45,"body":"episode after seeing this post, and assume that"},{"speaker":"Andra Jones","startTime":855.45,"endTime":861.21,"body":"someone's seeing the post for the very first time?"},{"speaker":"Andra Jones","startTime":855.45,"endTime":861.21,"body":"Hey, so sometimes when we post, we get super"},{"speaker":"Andra Jones","startTime":861.21,"endTime":865.32,"body":"excited about our shows, and we're like, oh, my"},{"speaker":"Andra Jones","startTime":861.21,"endTime":865.32,"body":"gosh, we put so much energy and effort into"},{"speaker":"Andra Jones","startTime":865.32,"endTime":870.54,"body":"creating this thing. We just put it out there and"},{"speaker":"Andra Jones","startTime":865.32,"endTime":870.54,"body":"go and say, like, go listen to this episode. But"},{"speaker":"Andra Jones","startTime":870.54,"endTime":874.8,"body":"really, we've got to dig deeper into the why, why"},{"speaker":"Andra Jones","startTime":870.54,"endTime":874.8,"body":"would someone listen to this episode? So if you"},{"speaker":"Andra Jones","startTime":874.8,"endTime":879.54,"body":"can answer that question, that's great. And then"},{"speaker":"Andra Jones","startTime":874.8,"endTime":879.54,"body":"the other piece of that is attracting new"},{"speaker":"Andra Jones","startTime":879.54,"endTime":885.45,"body":"listeners. So we've got like the actual post"},{"speaker":"Andra Jones","startTime":879.54,"endTime":885.45,"body":"itself, but just posting by itself won't attract"},{"speaker":"Andra Jones","startTime":885.45,"endTime":891.9,"body":"new listeners. Posting by itself is just one step."},{"speaker":"Andra Jones","startTime":885.45,"endTime":891.9,"body":"So you've got to get new people seeing that post."},{"speaker":"Andra Jones","startTime":892.11,"endTime":898.59,"body":"And for a lot of us that comes from networking on"},{"speaker":"Andra Jones","startTime":892.11,"endTime":898.59,"body":"social media. So that's looking through hashtags,"},{"speaker":"Andra Jones","startTime":898.59,"endTime":905.97,"body":"looking through maybe similar brands, or similar"},{"speaker":"Andra Jones","startTime":898.59,"endTime":905.97,"body":"podcast episodes, and starting to connect with"},{"speaker":"Andra Jones","startTime":905.97,"endTime":910.59,"body":"individuals who will potentially become listeners."},{"speaker":"Andra Jones","startTime":905.97,"endTime":910.59,"body":"And a lot of people don't like hearing this"},{"speaker":"Andra Jones","startTime":910.59,"endTime":915.24,"body":"advice, because we all want to have like the"},{"speaker":"Andra Jones","startTime":910.59,"endTime":915.24,"body":"billboard effect where we just put it up. And then"},{"speaker":"Andra Jones","startTime":915.42,"endTime":920.46,"body":"we have like, 10s of 1000s of new listeners just"},{"speaker":"Andra Jones","startTime":915.42,"endTime":920.46,"body":"by posting about it one time. Yeah. But in"},{"speaker":"Andra Jones","startTime":920.46,"endTime":926.52,"body":"reality, yeah, it takes more than that. And so"},{"speaker":"Andra Jones","startTime":920.46,"endTime":926.52,"body":"we've got to kind of put in the time and effort to"},{"speaker":"Andra Jones","startTime":926.55,"endTime":929.16,"body":"see the rewards of getting more than that as well."},{"speaker":"Krystal Proffitt","startTime":930.15,"endTime":934.23,"body":"Oh, this is so good. And I'm so"},{"speaker":"Krystal Proffitt","startTime":930.15,"endTime":934.23,"body":"glad that you touched on that because I feel like"},{"speaker":"Krystal Proffitt","startTime":934.47,"endTime":940.74,"body":"that is a lot of people. Their goal is like, Oh, I"},{"speaker":"Krystal Proffitt","startTime":934.47,"endTime":940.74,"body":"just want to like I just want to post and just"},{"speaker":"Krystal Proffitt","startTime":940.74,"endTime":947.1,"body":"have 1000s of people follow me. And it's just"},{"speaker":"Krystal Proffitt","startTime":940.74,"endTime":947.1,"body":"fantastic. And I can imagine the most people that"},{"speaker":"Krystal Proffitt","startTime":947.1,"endTime":952.08,"body":"do what you do with each social media, you're just"},{"speaker":"Krystal Proffitt","startTime":947.1,"endTime":952.08,"body":"kind of like, it's like facepalm. Like, you're"},{"speaker":"Krystal Proffitt","startTime":952.08,"endTime":956.7,"body":"just like, Oh, no, no, no, this is, this should"},{"speaker":"Krystal Proffitt","startTime":952.08,"endTime":956.7,"body":"not be your goal. Like let's get it a little more"},{"speaker":"Krystal Proffitt","startTime":956.7,"endTime":962.37,"body":"strategic about it and spend some time really"},{"speaker":"Krystal Proffitt","startTime":956.7,"endTime":962.37,"body":"thinking about this. And I know that our listeners"},{"speaker":"Krystal Proffitt","startTime":962.37,"endTime":968.88,"body":"really want to talk about Instagram specifically."},{"speaker":"Krystal Proffitt","startTime":962.37,"endTime":968.88,"body":"But before we get there, like what everything that"},{"speaker":"Krystal Proffitt","startTime":968.88,"endTime":975.69,"body":"you just said, is that applicable to any social"},{"speaker":"Krystal Proffitt","startTime":968.88,"endTime":975.69,"body":"media platform, or is that specific to certain"},{"speaker":"Krystal Proffitt","startTime":975.69,"endTime":976.53,"body":"ones?"},{"speaker":"Andra Jones","startTime":977.7,"endTime":982.02,"body":"Yeah, that's such a great question."},{"speaker":"Andra Jones","startTime":977.7,"endTime":982.02,"body":"So it's really specific to the more social"},{"speaker":"Andra Jones","startTime":982.02,"endTime":989.28,"body":"platform. So there are platforms that are social"},{"speaker":"Andra Jones","startTime":982.02,"endTime":989.28,"body":"specific, and there are platforms that are search"},{"speaker":"Andra Jones","startTime":989.3100000000001,"endTime":998.55,"body":"specific. And so when we think about the social"},{"speaker":"Andra Jones","startTime":989.3100000000001,"endTime":998.55,"body":"platforms, we want to consider the the platforms"},{"speaker":"Andra Jones","startTime":998.55,"endTime":1004.79,"body":"like Facebook and Instagram and Twitter, those are"},{"speaker":"Andra Jones","startTime":998.55,"endTime":1004.79,"body":"social first. The other platforms are search."},{"speaker":"Andra Jones","startTime":1004.94,"endTime":1011.39,"body":"Pinterest, and YouTube are the top two in that"},{"speaker":"Andra Jones","startTime":1004.94,"endTime":1011.39,"body":"category, where you're really relying on search"},{"speaker":"Andra Jones","startTime":1011.39,"endTime":1017.0600000000001,"body":"terms, versus like connecting and networking with"},{"speaker":"Andra Jones","startTime":1011.39,"endTime":1017.0600000000001,"body":"people. But outside of that, so you've got"},{"speaker":"Andra Jones","startTime":1017.0600000000001,"endTime":1022.46,"body":"Facebook, Instagram, Twitter, and LinkedIn are the"},{"speaker":"Andra Jones","startTime":1017.0600000000001,"endTime":1022.46,"body":"primary kind of social platforms, I would put Tick"},{"speaker":"Andra Jones","startTime":1022.46,"endTime":1028.8200000000002,"body":"Tock in that category as well. And then Pinterest"},{"speaker":"Andra Jones","startTime":1022.46,"endTime":1028.8200000000002,"body":"and YouTube are search focused."},{"speaker":"Krystal Proffitt","startTime":1029.69,"endTime":1034.28,"body":"Okay, that's super helpful. How"},{"speaker":"Krystal Proffitt","startTime":1029.69,"endTime":1034.28,"body":"would you categorize clubhouse like where where"},{"speaker":"Krystal Proffitt","startTime":1034.28,"endTime":1035.78,"body":"does That one even fall."},{"speaker":"Andra Jones","startTime":1036.56,"endTime":1042.65,"body":"Yes, club house is so new. But it is"},{"speaker":"Andra Jones","startTime":1036.56,"endTime":1042.65,"body":"a social circle focused platform. Yeah. And"},{"speaker":"Andra Jones","startTime":1042.65,"endTime":1050.21,"body":"because of the connection Peeves, like when you,"},{"speaker":"Andra Jones","startTime":1042.65,"endTime":1050.21,"body":"when you The more you connect, the more often you"},{"speaker":"Andra Jones","startTime":1050.21,"endTime":1056.06,"body":"see the trends and what you see in your home feed."},{"speaker":"Andra Jones","startTime":1050.21,"endTime":1056.06,"body":"So when you first log on and you don't have"},{"speaker":"Andra Jones","startTime":1056.06,"endTime":1061.01,"body":"connections, it's just going to show you what the"},{"speaker":"Andra Jones","startTime":1056.06,"endTime":1061.01,"body":"most popular rooms are. But as you start building"},{"speaker":"Andra Jones","startTime":1061.01,"endTime":1065.51,"body":"connections with people, it'll start showing you"},{"speaker":"Andra Jones","startTime":1061.01,"endTime":1065.51,"body":"rooms based on the people who you're connected"},{"speaker":"Andra Jones","startTime":1065.51,"endTime":1071.75,"body":"with. So it's not based on what you're searching"},{"speaker":"Andra Jones","startTime":1065.51,"endTime":1071.75,"body":"for. But based on your connections. That being"},{"speaker":"Andra Jones","startTime":1071.75,"endTime":1077.72,"body":"said, it is a little bit challenging to get"},{"speaker":"Andra Jones","startTime":1071.75,"endTime":1077.72,"body":"started on that platform, because it's so new. But"},{"speaker":"Andra Jones","startTime":1077.72,"endTime":1085.3400000000001,"body":"I see a huge potential for podcasters to really"},{"speaker":"Andra Jones","startTime":1077.72,"endTime":1085.3400000000001,"body":"start speaking and creating communities around"},{"speaker":"Andra Jones","startTime":1085.3400000000001,"endTime":1086.24,"body":"their shows."},{"speaker":"Krystal Proffitt","startTime":1086.6,"endTime":1091.49,"body":"Yes, and as a podcaster."},{"speaker":"Krystal Proffitt","startTime":1086.6,"endTime":1091.49,"body":"yourself, do you think that clubhouse is a great"},{"speaker":"Krystal Proffitt","startTime":1091.49,"endTime":1095.0,"body":"platform to kind of practice and get better at"},{"speaker":"Krystal Proffitt","startTime":1091.49,"endTime":1095.0,"body":"speaking?"},{"speaker":"Andra Jones","startTime":1096.2,"endTime":1101.15,"body":"Oh, yeah, it's definitely a good"},{"speaker":"Andra Jones","startTime":1096.2,"endTime":1101.15,"body":"practice anyone? On a personal level, I feel"},{"speaker":"Andra Jones","startTime":1101.33,"endTime":1107.27,"body":"slightly less than neutral about it. Like I'm not"},{"speaker":"Andra Jones","startTime":1101.33,"endTime":1107.27,"body":"not actually that excited about the platform. As"},{"speaker":"Andra Jones","startTime":1107.27,"endTime":1113.51,"body":"much as I thought it would be. I you know,"},{"speaker":"Andra Jones","startTime":1107.27,"endTime":1113.51,"body":"honestly, I did a predictions episode in 2019. And"},{"speaker":"Andra Jones","startTime":1113.51,"endTime":1119.03,"body":"I predicted an audio only social platform in that"},{"speaker":"Andra Jones","startTime":1113.51,"endTime":1119.03,"body":"podcast episode. And then clubhouse happened. So"},{"speaker":"Andra Jones","startTime":1119.03,"endTime":1124.4,"body":"I'm not saying I made it happen. I'm just saying,"},{"speaker":"Andra Jones","startTime":1119.03,"endTime":1124.4,"body":"I feel like I did predict it. I put it out there."},{"speaker":"Krystal Proffitt","startTime":1124.88,"endTime":1129.35,"body":"I put it out there. And then"},{"speaker":"Krystal Proffitt","startTime":1124.88,"endTime":1129.35,"body":"here we are today. No, I can't I have the same"},{"speaker":"Krystal Proffitt","startTime":1129.35,"endTime":1136.0700000000002,"body":"feeling about it. Like I feel like it really is"},{"speaker":"Krystal Proffitt","startTime":1129.35,"endTime":1136.0700000000002,"body":"like a time suck. Not that I really sit down and"},{"speaker":"Krystal Proffitt","startTime":1136.0700000000002,"endTime":1139.49,"body":"like just put it on in the background. And it's"},{"speaker":"Krystal Proffitt","startTime":1136.0700000000002,"endTime":1139.49,"body":"just kind of there because you actually have to"},{"speaker":"Krystal Proffitt","startTime":1139.49,"endTime":1145.79,"body":"listen to what's going on. And whenever I you"},{"speaker":"Krystal Proffitt","startTime":1139.49,"endTime":1145.79,"body":"know, do any of my social media platforms, I want"},{"speaker":"Krystal Proffitt","startTime":1145.79,"endTime":1150.62,"body":"to be very intentional. And I can't just sit"},{"speaker":"Krystal Proffitt","startTime":1145.79,"endTime":1150.62,"body":"around listening to people talk. It's almost like"},{"speaker":"Krystal Proffitt","startTime":1150.62,"endTime":1156.02,"body":"being like a fly on the wall in a coffee shop. And"},{"speaker":"Krystal Proffitt","startTime":1150.62,"endTime":1156.02,"body":"you're just listening. And you're hoping that"},{"speaker":"Krystal Proffitt","startTime":1156.02,"endTime":1160.0100000000002,"body":"someone calls on you and brings you up on stage."},{"speaker":"Krystal Proffitt","startTime":1156.02,"endTime":1160.0100000000002,"body":"And there's all the anxiety of listening to"},{"speaker":"Krystal Proffitt","startTime":1160.0100000000002,"endTime":1165.1100000000001,"body":"everybody's questions like if it's like, it's a"},{"speaker":"Krystal Proffitt","startTime":1160.0100000000002,"endTime":1165.1100000000001,"body":"whole thing for me. So I'm not as active on there,"},{"speaker":"Krystal Proffitt","startTime":1165.23,"endTime":1169.9099999999999,"body":"as I thought it would be either. But I have seen"},{"speaker":"Krystal Proffitt","startTime":1165.23,"endTime":1169.9099999999999,"body":"other people have a lot of great results with it."},{"speaker":"Krystal Proffitt","startTime":1169.9099999999999,"endTime":1174.83,"body":"So if you're a clubhouse user, that's fantastic."},{"speaker":"Krystal Proffitt","startTime":1169.9099999999999,"endTime":1174.83,"body":"But that's not what we're going to talk about"},{"speaker":"Krystal Proffitt","startTime":1174.83,"endTime":1181.13,"body":"here. today. We're going to talk about Instagram,"},{"speaker":"Krystal Proffitt","startTime":1174.83,"endTime":1181.13,"body":"y'all draya Okay, I told her I was gonna bring"},{"speaker":"Krystal Proffitt","startTime":1181.13,"endTime":1188.87,"body":"this up. Gibson is her dog, and I'm in love with"},{"speaker":"Krystal Proffitt","startTime":1181.13,"endTime":1188.87,"body":"him. And he is all over her Instagram feed. So"},{"speaker":"Krystal Proffitt","startTime":1188.87,"endTime":1193.6399999999999,"body":"we're gonna have a link in the show notes where"},{"speaker":"Krystal Proffitt","startTime":1188.87,"endTime":1193.6399999999999,"body":"you're gonna go follow draya and just go get peeks"},{"speaker":"Krystal Proffitt","startTime":1193.6399999999999,"endTime":1200.69,"body":"of Gibson, because it's so funny. I'm dying, still"},{"speaker":"Krystal Proffitt","startTime":1193.6399999999999,"endTime":1200.69,"body":"about the reel that you created about showing up?"},{"speaker":"Krystal Proffitt","startTime":1200.69,"endTime":1202.67,"body":"What is it like showing up as yourself?"},{"speaker":"Andra Jones","startTime":1203.69,"endTime":1209.63,"body":"Yes, yes, it's showing up with the"},{"speaker":"Andra Jones","startTime":1203.69,"endTime":1209.63,"body":"energy of Gibson. So y'all Gibson has a huge"},{"speaker":"Andra Jones","startTime":1209.63,"endTime":1218.42,"body":"personality, like he is royalty, basically. And he"},{"speaker":"Andra Jones","startTime":1209.63,"endTime":1218.42,"body":"knows it. And he just like the way he expects"},{"speaker":"Andra Jones","startTime":1218.42,"endTime":1223.46,"body":"people to behave around him. He doesn't care what"},{"speaker":"Andra Jones","startTime":1218.42,"endTime":1223.46,"body":"you think about him. And I just think that if we"},{"speaker":"Andra Jones","startTime":1223.46,"endTime":1229.3400000000001,"body":"embody that energy when we post on social media,"},{"speaker":"Andra Jones","startTime":1223.46,"endTime":1229.3400000000001,"body":"can you imagine how many people could be attracted"},{"speaker":"Andra Jones","startTime":1229.3400000000001,"endTime":1235.31,"body":"to me? Everyone loves Gibson, everyone loves"},{"speaker":"Andra Jones","startTime":1229.3400000000001,"endTime":1235.31,"body":"Gibson. And he, like he feels neutral about"},{"speaker":"Andra Jones","startTime":1235.31,"endTime":1241.2800000000002,"body":"everyone. And so I feel like there's a lot of"},{"speaker":"Andra Jones","startTime":1235.31,"endTime":1241.2800000000002,"body":"lessons to be learned from his personality. But"},{"speaker":"Andra Jones","startTime":1241.2800000000002,"endTime":1246.1399999999999,"body":"he's very cute, and definitely like a little"},{"speaker":"Andra Jones","startTime":1241.2800000000002,"endTime":1246.1399999999999,"body":"mascot for my brands now."},{"speaker":"Krystal Proffitt","startTime":1246.5300000000002,"endTime":1249.08,"body":"I love it so much, and what kind"},{"speaker":"Krystal Proffitt","startTime":1246.5300000000002,"endTime":1249.08,"body":"of dog is he?"},{"speaker":"Andra Jones","startTime":1249.8000000000002,"endTime":1252.62,"body":"He's a pug shitzu. a pug shitzu."},{"speaker":"Krystal Proffitt","startTime":1252.62,"endTime":1255.7399999999998,"body":"Okay, that's all the thing. He"},{"speaker":"Krystal Proffitt","startTime":1252.62,"endTime":1255.7399999999998,"body":"looked like a pug that I didn't really know,"},{"speaker":"Krystal Proffitt","startTime":1255.7399999999998,"endTime":1259.6100000000001,"body":"because his hair looked a little different. So I"},{"speaker":"Krystal Proffitt","startTime":1255.7399999999998,"endTime":1259.6100000000001,"body":"was like, I don't know exactly what it is. But oh"},{"speaker":"Krystal Proffitt","startTime":1259.6100000000001,"endTime":1266.3000000000002,"body":"my gosh, she's so dang cute. But this goes back to"},{"speaker":"Krystal Proffitt","startTime":1259.6100000000001,"endTime":1266.3000000000002,"body":"the power of social media, I feel so much more"},{"speaker":"Krystal Proffitt","startTime":1266.3000000000002,"endTime":1271.73,"body":"connected. Like, I know your dog's name, like, and"},{"speaker":"Krystal Proffitt","startTime":1266.3000000000002,"endTime":1271.73,"body":"I knew it very quickly, because you've created"},{"speaker":"Krystal Proffitt","startTime":1271.73,"endTime":1278.87,"body":"content around him. So I feel like you and I as"},{"speaker":"Krystal Proffitt","startTime":1271.73,"endTime":1278.87,"body":"like me as a consumer to your brand. I feel like"},{"speaker":"Krystal Proffitt","startTime":1278.87,"endTime":1285.29,"body":"I'm more connected with you just by having seen a"},{"speaker":"Krystal Proffitt","startTime":1278.87,"endTime":1285.29,"body":"few posts of Gibson and that's not me stalking you"},{"speaker":"Krystal Proffitt","startTime":1285.29,"endTime":1291.38,"body":"on social media. That's just me seeing what you're"},{"speaker":"Krystal Proffitt","startTime":1285.29,"endTime":1291.38,"body":"posting. And I'm consuming what you're putting out"},{"speaker":"Krystal Proffitt","startTime":1291.38,"endTime":1297.44,"body":"there. So with that in mind, how can someone who"},{"speaker":"Krystal Proffitt","startTime":1291.38,"endTime":1297.44,"body":"is a podcast or maybe they're just getting"},{"speaker":"Krystal Proffitt","startTime":1297.44,"endTime":1302.1799999999998,"body":"started, they've had an Instagram, that's been"},{"speaker":"Krystal Proffitt","startTime":1297.44,"endTime":1302.1799999999998,"body":"personal for a long time. And they're like, I"},{"speaker":"Krystal Proffitt","startTime":1302.1799999999998,"endTime":1308.7800000000002,"body":"think I want to start pivoting it to put out my"},{"speaker":"Krystal Proffitt","startTime":1302.1799999999998,"endTime":1308.7800000000002,"body":"podcast stuff. How can they stand out? And what"},{"speaker":"Krystal Proffitt","startTime":1308.7800000000002,"endTime":1310.6100000000001,"body":"piece of advice would you have for them?"},{"speaker":"Andra Jones","startTime":1311.87,"endTime":1316.4299999999998,"body":"Yes, and I think that as podcasters"},{"speaker":"Andra Jones","startTime":1311.87,"endTime":1316.4299999999998,"body":"especially when we start shifting away from"},{"speaker":"Andra Jones","startTime":1316.4299999999998,"endTime":1322.9699999999998,"body":"personal towards talking about the show, sometimes"},{"speaker":"Andra Jones","startTime":1316.4299999999998,"endTime":1322.9699999999998,"body":"we forget the personal element. So one of the"},{"speaker":"Andra Jones","startTime":1322.9699999999998,"endTime":1328.4,"body":"things I want to remind you is think about your"},{"speaker":"Andra Jones","startTime":1322.9699999999998,"endTime":1328.4,"body":"show you you are the host of your show. It's"},{"speaker":"Andra Jones","startTime":1328.4,"endTime":1335.21,"body":"almost like being the host of a reality TV show,"},{"speaker":"Andra Jones","startTime":1328.4,"endTime":1335.21,"body":"right? In the sense that people want See"},{"speaker":"Andra Jones","startTime":1335.3000000000002,"endTime":1343.88,"body":"everything, like a curated version of who you are."},{"speaker":"Andra Jones","startTime":1335.3000000000002,"endTime":1343.88,"body":"And so it doesn't necessarily have to be anything"},{"speaker":"Andra Jones","startTime":1343.88,"endTime":1350.8400000000001,"body":"different than a reflection of what's happening in"},{"speaker":"Andra Jones","startTime":1343.88,"endTime":1350.8400000000001,"body":"your life and in your brand. And you get to sorry,"},{"speaker":"Andra Jones","startTime":1350.8400000000001,"endTime":1356.12,"body":"and you get to decide what that is. So for"},{"speaker":"Andra Jones","startTime":1350.8400000000001,"endTime":1356.12,"body":"example, I don't actually share a lot of personal"},{"speaker":"Andra Jones","startTime":1356.12,"endTime":1361.73,"body":"details about my life on social media, except"},{"speaker":"Andra Jones","startTime":1356.12,"endTime":1361.73,"body":"people feel like they know me because I share my"},{"speaker":"Andra Jones","startTime":1361.73,"endTime":1368.75,"body":"dog. And so you've got to find that edge for you,"},{"speaker":"Andra Jones","startTime":1361.73,"endTime":1368.75,"body":"especially if you're a private person on what can"},{"speaker":"Andra Jones","startTime":1368.75,"endTime":1374.7800000000002,"body":"you share? And how can you link it back to what"},{"speaker":"Andra Jones","startTime":1368.75,"endTime":1374.7800000000002,"body":"you're talking about? So podcasting, for instance,"},{"speaker":"Andra Jones","startTime":1375.1100000000001,"endTime":1381.6799999999998,"body":"one of the greatest ways to do this is show off"},{"speaker":"Andra Jones","startTime":1375.1100000000001,"endTime":1381.6799999999998,"body":"your podcast setup. What does it look like? Where"},{"speaker":"Andra Jones","startTime":1381.6799999999998,"endTime":1386.7800000000002,"body":"are you recording your episodes? What's your"},{"speaker":"Andra Jones","startTime":1381.6799999999998,"endTime":1386.7800000000002,"body":"process for recording your episodes? Do you have a"},{"speaker":"Andra Jones","startTime":1386.7800000000002,"endTime":1392.5700000000002,"body":"team that supports you? Those sorts of behind the"},{"speaker":"Andra Jones","startTime":1386.7800000000002,"endTime":1392.5700000000002,"body":"scenes content pieces help people feel like they"},{"speaker":"Andra Jones","startTime":1392.5700000000002,"endTime":1399.6799999999998,"body":"know you beyond the podcast? So layering that into"},{"speaker":"Andra Jones","startTime":1392.5700000000002,"endTime":1399.6799999999998,"body":"your strategy is a really good approach? I love"},{"speaker":"Andra Jones","startTime":1399.6799999999998,"endTime":1399.9499999999998,"body":"that."},{"speaker":"Krystal Proffitt","startTime":1399.9499999999998,"endTime":1404.69,"body":"I love that. And like was, was"},{"speaker":"Krystal Proffitt","startTime":1399.9499999999998,"endTime":1404.69,"body":"it a personal decision from the get go that you"},{"speaker":"Krystal Proffitt","startTime":1404.69,"endTime":1409.58,"body":"kind of drew the line in the sand of what you were"},{"speaker":"Krystal Proffitt","startTime":1404.69,"endTime":1409.58,"body":"going to share? Or did you get to a point where"},{"speaker":"Krystal Proffitt","startTime":1409.58,"endTime":1413.54,"body":"you're like, I feel like I'm sharing too much. And"},{"speaker":"Krystal Proffitt","startTime":1409.58,"endTime":1413.54,"body":"I'm going to kind of back off a little bit,"},{"speaker":"Krystal Proffitt","startTime":1413.54,"endTime":1419.9299999999998,"body":"because I get this question a lot. And I think it"},{"speaker":"Krystal Proffitt","startTime":1413.54,"endTime":1419.9299999999998,"body":"differs from person to person on how much to share"},{"speaker":"Krystal Proffitt","startTime":1419.9299999999998,"endTime":1422.96,"body":"and when to draw that line. So what was your"},{"speaker":"Krystal Proffitt","startTime":1419.9299999999998,"endTime":1422.96,"body":"experience?"},{"speaker":"Andra Jones","startTime":1424.0100000000002,"endTime":1431.33,"body":"Yeah, and you know, I was sharing my"},{"speaker":"Andra Jones","startTime":1424.0100000000002,"endTime":1431.33,"body":"life online. For a lot of my like, 20s into my"},{"speaker":"Andra Jones","startTime":1431.33,"endTime":1439.3400000000001,"body":"30s. I was vlogging. on YouTube, I had a blog, I"},{"speaker":"Andra Jones","startTime":1431.33,"endTime":1439.3400000000001,"body":"was posting every second of the day, basically on"},{"speaker":"Andra Jones","startTime":1439.3400000000001,"endTime":1445.7600000000002,"body":"Instagram, when it came out and Facebook before"},{"speaker":"Andra Jones","startTime":1439.3400000000001,"endTime":1445.7600000000002,"body":"that. And so for me, it was a very personal"},{"speaker":"Andra Jones","startTime":1445.7600000000002,"endTime":1452.54,"body":"choice. So like I mentioned, I met my husband on"},{"speaker":"Andra Jones","startTime":1445.7600000000002,"endTime":1452.54,"body":"YouTube, we flogged our whole wedding trip,"},{"speaker":"Andra Jones","startTime":1452.69,"endTime":1461.0300000000002,"body":"basically, like daily blogged it. And we enjoyed"},{"speaker":"Andra Jones","startTime":1452.69,"endTime":1461.0300000000002,"body":"the process, for sure. And we like looking back at"},{"speaker":"Andra Jones","startTime":1461.0300000000002,"endTime":1468.0500000000002,"body":"those videos. But after a while, something clicked"},{"speaker":"Andra Jones","startTime":1461.0300000000002,"endTime":1468.0500000000002,"body":"in the sense that we enjoyed living our lives more"},{"speaker":"Andra Jones","startTime":1468.0500000000002,"endTime":1476.7800000000002,"body":"than projecting them on social media. And so it"},{"speaker":"Andra Jones","startTime":1468.0500000000002,"endTime":1476.7800000000002,"body":"happened naturally over time, where I started to"},{"speaker":"Andra Jones","startTime":1476.7800000000002,"endTime":1482.6599999999999,"body":"distance my personal life from my professional"},{"speaker":"Andra Jones","startTime":1476.7800000000002,"endTime":1482.6599999999999,"body":"life, because I was feeling like I had to be on"},{"speaker":"Andra Jones","startTime":1482.6599999999999,"endTime":1488.0900000000001,"body":"quote, unquote, all the time. And I'm actually"},{"speaker":"Andra Jones","startTime":1482.6599999999999,"endTime":1488.0900000000001,"body":"very introverted. And so again, personal decision,"},{"speaker":"Andra Jones","startTime":1488.0900000000001,"endTime":1492.8000000000002,"body":"some of my clients have different personal"},{"speaker":"Andra Jones","startTime":1488.0900000000001,"endTime":1492.8000000000002,"body":"decisions that they make. And a lot of this comes"},{"speaker":"Andra Jones","startTime":1492.8000000000002,"endTime":1498.65,"body":"from the photography that they choose to use. So"},{"speaker":"Andra Jones","startTime":1492.8000000000002,"endTime":1498.65,"body":"if they don't mind having pictures of their kids"},{"speaker":"Andra Jones","startTime":1498.65,"endTime":1503.6,"body":"will have their kids on social, if they do mind,"},{"speaker":"Andra Jones","startTime":1498.65,"endTime":1503.6,"body":"like some people don't want to post their kids on"},{"speaker":"Andra Jones","startTime":1503.6,"endTime":1509.3899999999999,"body":"social, we'll just post photos of them. Even when"},{"speaker":"Andra Jones","startTime":1503.6,"endTime":1509.3899999999999,"body":"we're posting a photo of them with their kids, we"},{"speaker":"Andra Jones","startTime":1509.3899999999999,"endTime":1515.81,"body":"maintain their privacy. So we may just talk about"},{"speaker":"Andra Jones","startTime":1509.3899999999999,"endTime":1515.81,"body":"it. If it's a business coach, for instance, we may"},{"speaker":"Andra Jones","startTime":1515.81,"endTime":1520.37,"body":"just talk about the power of building your"},{"speaker":"Andra Jones","startTime":1515.81,"endTime":1520.37,"body":"business around your family, we're not going to"},{"speaker":"Andra Jones","startTime":1520.37,"endTime":1524.96,"body":"talk about the tantrum that the two year old"},{"speaker":"Andra Jones","startTime":1520.37,"endTime":1524.96,"body":"through this morning, right. And so it's little"},{"speaker":"Andra Jones","startTime":1524.96,"endTime":1529.73,"body":"decisions like that, that can really help you draw"},{"speaker":"Andra Jones","startTime":1524.96,"endTime":1529.73,"body":"those boundaries, but you kind of have to decide"},{"speaker":"Andra Jones","startTime":1529.73,"endTime":1531.1399999999999,"body":"what those are for yourself."},{"speaker":"Krystal Proffitt","startTime":1531.77,"endTime":1535.73,"body":"Oh, this is so like, I love"},{"speaker":"Krystal Proffitt","startTime":1531.77,"endTime":1535.73,"body":"hearing your insight to it. Because it's so"},{"speaker":"Krystal Proffitt","startTime":1535.73,"endTime":1541.6100000000001,"body":"interesting. Like you said, you kind of started"},{"speaker":"Krystal Proffitt","startTime":1535.73,"endTime":1541.6100000000001,"body":"one way and then over time you realize what worked"},{"speaker":"Krystal Proffitt","startTime":1541.6100000000001,"endTime":1546.8000000000002,"body":"best for you and your brand, your personal and"},{"speaker":"Krystal Proffitt","startTime":1541.6100000000001,"endTime":1546.8000000000002,"body":"professional lives. And I think that anybody"},{"speaker":"Krystal Proffitt","startTime":1546.8000000000002,"endTime":1552.08,"body":"listening that's just getting started, I feel like"},{"speaker":"Krystal Proffitt","startTime":1546.8000000000002,"endTime":1552.08,"body":"you'll know, I think it's a gut feeling. When"},{"speaker":"Krystal Proffitt","startTime":1552.08,"endTime":1556.1599999999999,"body":"you're like, should I share this and not share"},{"speaker":"Krystal Proffitt","startTime":1552.08,"endTime":1556.1599999999999,"body":"this or you share something and you're like, Oh,"},{"speaker":"Krystal Proffitt","startTime":1556.1599999999999,"endTime":1561.1399999999999,"body":"wait, maybe I shouldn't have put that out there."},{"speaker":"Krystal Proffitt","startTime":1556.1599999999999,"endTime":1561.1399999999999,"body":"Or I feel like you know, maybe I could give them"},{"speaker":"Krystal Proffitt","startTime":1561.29,"endTime":1565.9699999999998,"body":"more of the behind the scenes. So if that's you"},{"speaker":"Krystal Proffitt","startTime":1561.29,"endTime":1565.9699999999998,"body":"right now, just know that it's different for"},{"speaker":"Krystal Proffitt","startTime":1565.9699999999998,"endTime":1570.7399999999998,"body":"everybody, and you'll have your own, you know,"},{"speaker":"Krystal Proffitt","startTime":1565.9699999999998,"endTime":1570.7399999999998,"body":"especially if you work with someone like draya"},{"speaker":"Krystal Proffitt","startTime":1570.7399999999998,"endTime":1576.1399999999999,"body":"you'll have these conversations, I would hope as"},{"speaker":"Krystal Proffitt","startTime":1570.7399999999998,"endTime":1576.1399999999999,"body":"you're starting to work with, you know, a social"},{"speaker":"Krystal Proffitt","startTime":1576.1399999999999,"endTime":1583.04,"body":"media manager or someone that's helping you get"},{"speaker":"Krystal Proffitt","startTime":1576.1399999999999,"endTime":1583.04,"body":"these things figured out. But the question, this"},{"speaker":"Krystal Proffitt","startTime":1583.04,"endTime":1587.2399999999998,"body":"is something I was like, Okay, I want to think of"},{"speaker":"Krystal Proffitt","startTime":1583.04,"endTime":1587.2399999999998,"body":"some questions that are very strategic that I see"},{"speaker":"Krystal Proffitt","startTime":1587.2399999999998,"endTime":1595.46,"body":"all the time about Instagram, and the one that I"},{"speaker":"Krystal Proffitt","startTime":1587.2399999999998,"endTime":1595.46,"body":"see so often is why are there tic tocs on"},{"speaker":"Krystal Proffitt","startTime":1595.46,"endTime":1600.71,"body":"Instagram? Or what is the difference between a"},{"speaker":"Krystal Proffitt","startTime":1595.46,"endTime":1600.71,"body":"real and a tick tock? Is it all the same? Like I"},{"speaker":"Krystal Proffitt","startTime":1600.71,"endTime":1605.21,"body":"don't even understand what's happening? Why do I"},{"speaker":"Krystal Proffitt","startTime":1600.71,"endTime":1605.21,"body":"need to do them? So what are your thoughts on"},{"speaker":"Krystal Proffitt","startTime":1605.21,"endTime":1605.96,"body":"reels?"},{"speaker":"Andra Jones","startTime":1606.8600000000001,"endTime":1612.65,"body":"Yeah, and you know, Instagram"},{"speaker":"Andra Jones","startTime":1606.8600000000001,"endTime":1612.65,"body":"designed reels as a competitive feature to tick"},{"speaker":"Andra Jones","startTime":1612.65,"endTime":1620.6,"body":"tock so Tick Tock really took off at the beginning"},{"speaker":"Andra Jones","startTime":1612.65,"endTime":1620.6,"body":"of the pandemic and march 2020. Prior to that, it"},{"speaker":"Andra Jones","startTime":1620.6,"endTime":1628.1599999999999,"body":"was mostly you know, like Gen Z younger generation"},{"speaker":"Andra Jones","startTime":1620.6,"endTime":1628.1599999999999,"body":"using the tool. And then we were all quarantine so"},{"speaker":"Andra Jones","startTime":1628.1599999999999,"endTime":1634.6399999999999,"body":"we started falling in love with Tick Tock."},{"speaker":"Andra Jones","startTime":1628.1599999999999,"endTime":1634.6399999999999,"body":"Instagram saw the rapid increase in interest. In"},{"speaker":"Andra Jones","startTime":1634.6399999999999,"endTime":1640.2800000000002,"body":"that platform and decided to make a competitive"},{"speaker":"Andra Jones","startTime":1634.6399999999999,"endTime":1640.2800000000002,"body":"tool, so it echoes a lot of the tick tock"},{"speaker":"Andra Jones","startTime":1640.2800000000002,"endTime":1646.94,"body":"features. And if you're not familiar with tic"},{"speaker":"Andra Jones","startTime":1640.2800000000002,"endTime":1646.94,"body":"tocs, you may just pick up on how it's a little"},{"speaker":"Andra Jones","startTime":1646.94,"endTime":1652.5500000000002,"body":"bit of a different tool people that it's like"},{"speaker":"Andra Jones","startTime":1646.94,"endTime":1652.5500000000002,"body":"their own trends, its own style, its own way of"},{"speaker":"Andra Jones","startTime":1652.5500000000002,"endTime":1659.3000000000002,"body":"creating content that's a little bit different."},{"speaker":"Andra Jones","startTime":1652.5500000000002,"endTime":1659.3000000000002,"body":"However, I do see Instagram real is making a space"},{"speaker":"Andra Jones","startTime":1659.3000000000002,"endTime":1665.87,"body":"for themselves outside of tic tock, specifically"},{"speaker":"Andra Jones","startTime":1659.3000000000002,"endTime":1665.87,"body":"in the professional space in the business space."},{"speaker":"Andra Jones","startTime":1666.02,"endTime":1673.52,"body":"So my personal belief is that you do not have to"},{"speaker":"Andra Jones","startTime":1666.02,"endTime":1673.52,"body":"point or dance or create different characters who"},{"speaker":"Andra Jones","startTime":1673.6100000000001,"endTime":1680.5700000000002,"body":"show up on Instagram reels, you can simply use the"},{"speaker":"Andra Jones","startTime":1673.6100000000001,"endTime":1680.5700000000002,"body":"same content that you have and repurpose it in a"},{"speaker":"Andra Jones","startTime":1680.5700000000002,"endTime":1686.7800000000002,"body":"way that still fits the format of the platform. So"},{"speaker":"Andra Jones","startTime":1680.5700000000002,"endTime":1686.7800000000002,"body":"an example of a test that we're running right now"},{"speaker":"Andra Jones","startTime":1686.7800000000002,"endTime":1692.3899999999999,"body":"with our savvy social school account, is any of"},{"speaker":"Andra Jones","startTime":1686.7800000000002,"endTime":1692.3899999999999,"body":"our posts that that did really well in the past"},{"speaker":"Andra Jones","startTime":1692.3899999999999,"endTime":1702.0500000000002,"body":"year, we're repurposing them as tik tok videos,"},{"speaker":"Andra Jones","startTime":1692.3899999999999,"endTime":1702.0500000000002,"body":"educational 32nd videos. And while they're not"},{"speaker":"Andra Jones","startTime":1702.0500000000002,"endTime":1708.5900000000001,"body":"doing as great as like a funny lip sync challenge,"},{"speaker":"Andra Jones","startTime":1702.0500000000002,"endTime":1708.5900000000001,"body":"we're still getting introduced to new people. And"},{"speaker":"Andra Jones","startTime":1708.5900000000001,"endTime":1714.8899999999999,"body":"we're still seeing new people discovering us"},{"speaker":"Andra Jones","startTime":1708.5900000000001,"endTime":1714.8899999999999,"body":"through those Instagram reels. So I do challenge"},{"speaker":"Andra Jones","startTime":1714.8899999999999,"endTime":1720.8899999999999,"body":"people to try it, especially if you're seeing like"},{"speaker":"Andra Jones","startTime":1714.8899999999999,"endTime":1720.8899999999999,"body":"a little bit of a stagnation in your results,"},{"speaker":"Andra Jones","startTime":1720.8899999999999,"endTime":1726.4099999999999,"body":"meaning people aren't liking and commenting and"},{"speaker":"Andra Jones","startTime":1720.8899999999999,"endTime":1726.4099999999999,"body":"interacting like they usually do, try posting a"},{"speaker":"Andra Jones","startTime":1726.4099999999999,"endTime":1732.3200000000002,"body":"reel to see if that boosts your engagement on the"},{"speaker":"Andra Jones","startTime":1726.4099999999999,"endTime":1732.3200000000002,"body":"rest of your posts, as well as through the reel."},{"speaker":"Andra Jones","startTime":1732.65,"endTime":1738.2600000000002,"body":"And the reason being is that Instagram loves their"},{"speaker":"Andra Jones","startTime":1732.65,"endTime":1738.2600000000002,"body":"new little baby that they created. And they want"},{"speaker":"Andra Jones","startTime":1738.2600000000002,"endTime":1741.17,"body":"people to use it. So you're going to get rewarded"},{"speaker":"Andra Jones","startTime":1738.2600000000002,"endTime":1741.17,"body":"for using it."},{"speaker":"Krystal Proffitt","startTime":1742.46,"endTime":1747.1999999999998,"body":"so crazy to me, because I kind"},{"speaker":"Krystal Proffitt","startTime":1742.46,"endTime":1747.1999999999998,"body":"of, you know, we've talked about reels, here on"},{"speaker":"Krystal Proffitt","startTime":1747.1999999999998,"endTime":1754.1599999999999,"body":"the podcast, I kind of just really shared my"},{"speaker":"Krystal Proffitt","startTime":1747.1999999999998,"endTime":1754.1599999999999,"body":"perspective. And what I learned when I just kind"},{"speaker":"Krystal Proffitt","startTime":1754.1599999999999,"endTime":1759.56,"body":"of challenged myself because I love just like it"},{"speaker":"Krystal Proffitt","startTime":1754.1599999999999,"endTime":1759.56,"body":"was actually after our conversation at podcast"},{"speaker":"Krystal Proffitt","startTime":1759.56,"endTime":1764.27,"body":"movement university, I was like, Oh, I think I'm"},{"speaker":"Krystal Proffitt","startTime":1759.56,"endTime":1764.27,"body":"gonna start trying reals more, because I've heard"},{"speaker":"Krystal Proffitt","startTime":1764.5100000000002,"endTime":1769.4,"body":"that it's just like, really exploding, it can"},{"speaker":"Krystal Proffitt","startTime":1764.5100000000002,"endTime":1769.4,"body":"explode your growth you can get in front of so"},{"speaker":"Krystal Proffitt","startTime":1769.4,"endTime":1776.8400000000001,"body":"many more people. And I thought, Okay, I'm gonna"},{"speaker":"Krystal Proffitt","startTime":1769.4,"endTime":1776.8400000000001,"body":"do my own experiments. And I am blown away by I'll"},{"speaker":"Krystal Proffitt","startTime":1776.8400000000001,"endTime":1781.6100000000001,"body":"get notifications. It's like, Oh, 1000 people have"},{"speaker":"Krystal Proffitt","startTime":1776.8400000000001,"endTime":1781.6100000000001,"body":"watched this 2000 people have watched this. And"},{"speaker":"Krystal Proffitt","startTime":1781.6100000000001,"endTime":1787.4899999999998,"body":"I'm like, this is such a dumb video. Why are"},{"speaker":"Krystal Proffitt","startTime":1781.6100000000001,"endTime":1787.4899999999998,"body":"people like, why is this getting seen by so many"},{"speaker":"Krystal Proffitt","startTime":1787.4899999999998,"endTime":1794.7199999999998,"body":"people? But it's in that experimentation that you"},{"speaker":"Krystal Proffitt","startTime":1787.4899999999998,"endTime":1794.7199999999998,"body":"figure out? Oh, this is why like it was a good"},{"speaker":"Krystal Proffitt","startTime":1794.7199999999998,"endTime":1800.21,"body":"song, or it was a good topic, or it was just, you"},{"speaker":"Krystal Proffitt","startTime":1794.7199999999998,"endTime":1800.21,"body":"know, something totally random. And I have no"},{"speaker":"Krystal Proffitt","startTime":1800.21,"endTime":1807.3200000000002,"body":"explanation for it. So are there any tools that we"},{"speaker":"Krystal Proffitt","startTime":1800.21,"endTime":1807.3200000000002,"body":"can use to kind of understand how one piece of"},{"speaker":"Krystal Proffitt","startTime":1807.3200000000002,"endTime":1810.9499999999998,"body":"content is really performing better on our"},{"speaker":"Krystal Proffitt","startTime":1807.3200000000002,"endTime":1810.9499999999998,"body":"Instagram?"},{"speaker":"Andra Jones","startTime":1811.9699999999998,"endTime":1817.67,"body":"Yeah, I will say with the reels,"},{"speaker":"Andra Jones","startTime":1811.9699999999998,"endTime":1817.67,"body":"there's just not a lot of data. Instagram,"},{"speaker":"Andra Jones","startTime":1817.67,"endTime":1822.8000000000002,"body":"actually, because they released this so quickly."},{"speaker":"Andra Jones","startTime":1817.67,"endTime":1822.8000000000002,"body":"My theory is that there's there's still a lot of"},{"speaker":"Andra Jones","startTime":1822.8000000000002,"endTime":1828.5300000000002,"body":"work to do. One of the examples of this is that"},{"speaker":"Andra Jones","startTime":1822.8000000000002,"endTime":1828.5300000000002,"body":"it's glitchy, like it's really glitchy to add"},{"speaker":"Andra Jones","startTime":1828.5300000000002,"endTime":1836.0900000000001,"body":"text, it's glitchy to hit Publish. So if you're"},{"speaker":"Andra Jones","startTime":1828.5300000000002,"endTime":1836.0900000000001,"body":"having any issues with the Instagram Rails app"},{"speaker":"Andra Jones","startTime":1836.0900000000001,"endTime":1841.13,"body":"internally know that it's not you, it's Instagram,"},{"speaker":"Andra Jones","startTime":1836.0900000000001,"endTime":1841.13,"body":"working out the kinks. That being said, outside of"},{"speaker":"Andra Jones","startTime":1841.13,"endTime":1846.8600000000001,"body":"real, there's some really interesting things you"},{"speaker":"Andra Jones","startTime":1841.13,"endTime":1846.8600000000001,"body":"can see with the other post data that can really"},{"speaker":"Andra Jones","startTime":1846.8600000000001,"endTime":1852.2600000000002,"body":"help you tell a story about what's working and"},{"speaker":"Andra Jones","startTime":1846.8600000000001,"endTime":1852.2600000000002,"body":"what's not. And really, when you start looking at"},{"speaker":"Andra Jones","startTime":1852.2600000000002,"endTime":1859.04,"body":"this data, you want to look at the intent of the"},{"speaker":"Andra Jones","startTime":1852.2600000000002,"endTime":1859.04,"body":"post. So sometimes what I hear podcaster say is, I"},{"speaker":"Andra Jones","startTime":1859.04,"endTime":1865.0100000000002,"body":"posted my podcast episode, and nobody liked and"},{"speaker":"Andra Jones","startTime":1859.04,"endTime":1865.0100000000002,"body":"commented on it. But if you look at the intent in"},{"speaker":"Andra Jones","startTime":1865.0100000000002,"endTime":1868.94,"body":"the posts, you don't want people to like and"},{"speaker":"Andra Jones","startTime":1865.0100000000002,"endTime":1868.94,"body":"comment, you want them to go listen to your"},{"speaker":"Andra Jones","startTime":1868.94,"endTime":1875.5100000000002,"body":"podcast. So in the insights of that post, go look"},{"speaker":"Andra Jones","startTime":1868.94,"endTime":1875.5100000000002,"body":"at how many people tapped over to your profile or"},{"speaker":"Andra Jones","startTime":1875.5100000000002,"endTime":1880.4,"body":"your bio, how many people click the link in the"},{"speaker":"Andra Jones","startTime":1875.5100000000002,"endTime":1880.4,"body":"bio, those are the stats that you want to start"},{"speaker":"Andra Jones","startTime":1880.4,"endTime":1886.1,"body":"looking at, to see if your posts are actually"},{"speaker":"Andra Jones","startTime":1880.4,"endTime":1886.1,"body":"successful. Now unfortunately, with Instagram"},{"speaker":"Andra Jones","startTime":1886.1,"endTime":1891.5300000000002,"body":"reels, we just don't have that data yet."},{"speaker":"Andra Jones","startTime":1886.1,"endTime":1891.5300000000002,"body":"Hopefully, we will soon. All we can really see is"},{"speaker":"Andra Jones","startTime":1891.5300000000002,"endTime":1898.1,"body":"views and likes and comments. So I would suggest"},{"speaker":"Andra Jones","startTime":1891.5300000000002,"endTime":1898.1,"body":"using that as a tool to build your audience so"},{"speaker":"Andra Jones","startTime":1898.1,"endTime":1902.81,"body":"that they can see your podcast posts. The next"},{"speaker":"Andra Jones","startTime":1898.1,"endTime":1902.81,"body":"time you do promote a new episode."},{"speaker":"Krystal Proffitt","startTime":1903.5,"endTime":1908.1799999999998,"body":"Okay, this is so so helpful. And"},{"speaker":"Krystal Proffitt","startTime":1903.5,"endTime":1908.1799999999998,"body":"I know like somebody is like listening right now"},{"speaker":"Krystal Proffitt","startTime":1908.1799999999998,"endTime":1913.19,"body":"nodding along with me. I'm like, Yes, this is so"},{"speaker":"Krystal Proffitt","startTime":1908.1799999999998,"endTime":1913.19,"body":"good. This is such awesome information. But a"},{"speaker":"Krystal Proffitt","startTime":1913.19,"endTime":1917.3600000000001,"body":"question that I was thinking as you were talking"},{"speaker":"Krystal Proffitt","startTime":1913.19,"endTime":1917.3600000000001,"body":"about the data and the insights and what we"},{"speaker":"Krystal Proffitt","startTime":1917.3600000000001,"endTime":1925.6100000000001,"body":"actually have access to something that I hadn't"},{"speaker":"Krystal Proffitt","startTime":1917.3600000000001,"endTime":1925.6100000000001,"body":"asked yet was what types of accounts Do you like"},{"speaker":"Krystal Proffitt","startTime":1925.6100000000001,"endTime":1931.4899999999998,"body":"suggest for podcasters because I recently just"},{"speaker":"Krystal Proffitt","startTime":1925.6100000000001,"endTime":1931.4899999999998,"body":"learned this I mean, in the last week that there's"},{"speaker":"Krystal Proffitt","startTime":1931.4899999999998,"endTime":1937.2800000000002,"body":"a creator account, I thought it was just pretty"},{"speaker":"Krystal Proffitt","startTime":1931.4899999999998,"endTime":1937.2800000000002,"body":"personal or business, but now they're like, Can"},{"speaker":"Krystal Proffitt","startTime":1937.2800000000002,"endTime":1939.1999999999998,"body":"you talk a little bit about that?"},{"speaker":"Andra Jones","startTime":1940.19,"endTime":1949.0100000000002,"body":"Yeah, and this is confusing. I don't"},{"speaker":"Andra Jones","startTime":1940.19,"endTime":1949.0100000000002,"body":"know why Instagram account. Their intention behind"},{"speaker":"Andra Jones","startTime":1949.0100000000002,"endTime":1955.7600000000002,"body":"it was to have a place where you know, it's not"},{"speaker":"Andra Jones","startTime":1949.0100000000002,"endTime":1955.7600000000002,"body":"for businesses, but creators can use different"},{"speaker":"Andra Jones","startTime":1955.7600000000002,"endTime":1962.48,"body":"tools based on what results they want to produce"},{"speaker":"Andra Jones","startTime":1955.7600000000002,"endTime":1962.48,"body":"in their business. So typically creators accounts"},{"speaker":"Andra Jones","startTime":1962.48,"endTime":1967.3400000000001,"body":"don't have things like the ability to shop, and"},{"speaker":"Andra Jones","startTime":1962.48,"endTime":1967.3400000000001,"body":"they don't really have a lot of the same insights"},{"speaker":"Andra Jones","startTime":1967.3400000000001,"endTime":1972.56,"body":"that business accounts do. So it's kind of an in"},{"speaker":"Andra Jones","startTime":1967.3400000000001,"endTime":1972.56,"body":"between. But one of the perks of crater accounts"},{"speaker":"Andra Jones","startTime":1972.56,"endTime":1978.4699999999998,"body":"is you get some of the Creator features first. So"},{"speaker":"Andra Jones","startTime":1972.56,"endTime":1978.4699999999998,"body":"one of the new features right now is the ability"},{"speaker":"Andra Jones","startTime":1978.4699999999998,"endTime":1985.8200000000002,"body":"to add auto captions to your Instagram stories. So"},{"speaker":"Andra Jones","startTime":1978.4699999999998,"endTime":1985.8200000000002,"body":"the creator accounts got that first. Another"},{"speaker":"Andra Jones","startTime":1985.8200000000002,"endTime":1991.04,"body":"example is Instagram reels, the ability to have"},{"speaker":"Andra Jones","startTime":1985.8200000000002,"endTime":1991.04,"body":"sound and your Instagram reels. If you don't have"},{"speaker":"Andra Jones","startTime":1991.04,"endTime":1995.3600000000001,"body":"that feature yet, you may want to switch over to"},{"speaker":"Andra Jones","startTime":1991.04,"endTime":1995.3600000000001,"body":"the creator account and you may start seeing"},{"speaker":"Andra Jones","startTime":1995.3600000000001,"endTime":2001.33,"body":"different sounds and songs that you can use. The"},{"speaker":"Andra Jones","startTime":1995.3600000000001,"endTime":2001.33,"body":"downside of the Creator account is that you don't"},{"speaker":"Andra Jones","startTime":2001.33,"endTime":2006.04,"body":"have access to the same insight. So you may not be"},{"speaker":"Andra Jones","startTime":2001.33,"endTime":2006.04,"body":"able to see all of the different metrics that I'm"},{"speaker":"Andra Jones","startTime":2006.04,"endTime":2013.27,"body":"talking about. And depending on the account, you"},{"speaker":"Andra Jones","startTime":2006.04,"endTime":2013.27,"body":"may not be able to run paid advertising as well."},{"speaker":"Andra Jones","startTime":2013.27,"endTime":2018.3400000000001,"body":"So if you wanted to boost a post or anything like"},{"speaker":"Andra Jones","startTime":2013.27,"endTime":2018.3400000000001,"body":"that, a professional account, a business account"},{"speaker":"Andra Jones","startTime":2018.3400000000001,"endTime":2019.12,"body":"is the way to go."},{"speaker":"Krystal Proffitt","startTime":2019.7199999999998,"endTime":2024.6100000000001,"body":"Okay, this is so helpful,"},{"speaker":"Krystal Proffitt","startTime":2019.7199999999998,"endTime":2024.6100000000001,"body":"because I had an issue where I had a business"},{"speaker":"Krystal Proffitt","startTime":2024.6100000000001,"endTime":2029.4699999999998,"body":"account. And then when rails first came out, I had"},{"speaker":"Krystal Proffitt","startTime":2024.6100000000001,"endTime":2029.4699999999998,"body":"all the songs and I could do all the things. And"},{"speaker":"Krystal Proffitt","startTime":2029.4699999999998,"endTime":2033.9099999999999,"body":"then one day, I got like a slap on the wrist. And"},{"speaker":"Krystal Proffitt","startTime":2029.4699999999998,"endTime":2033.9099999999999,"body":"it was like, oops, we weren't supposed to give you"},{"speaker":"Krystal Proffitt","startTime":2033.9099999999999,"endTime":2039.67,"body":"all that music. Here's this like four songs that"},{"speaker":"Krystal Proffitt","startTime":2033.9099999999999,"endTime":2039.67,"body":"are terrible, and nobody's ever heard of and no"},{"speaker":"Krystal Proffitt","startTime":2039.67,"endTime":2043.75,"body":"one's ever listened to. And they're not really"},{"speaker":"Krystal Proffitt","startTime":2039.67,"endTime":2043.75,"body":"good. So it took all the all the you know,"},{"speaker":"Krystal Proffitt","startTime":2043.75,"endTime":2049.54,"body":"information like all the music away. And so I saw"},{"speaker":"Krystal Proffitt","startTime":2043.75,"endTime":2049.54,"body":"that you could switch back to a creators account"},{"speaker":"Krystal Proffitt","startTime":2049.57,"endTime":2054.46,"body":"and or switch to a creators account, which is what"},{"speaker":"Krystal Proffitt","startTime":2049.57,"endTime":2054.46,"body":"I did. But now, after hearing everything that"},{"speaker":"Krystal Proffitt","startTime":2054.46,"endTime":2058.63,"body":"you've said, I need to go back to a business"},{"speaker":"Krystal Proffitt","startTime":2054.46,"endTime":2058.63,"body":"account that makes way more sense for what I'm"},{"speaker":"Krystal Proffitt","startTime":2058.63,"endTime":2064.06,"body":"trying to accomplish and my goals. And I don't"},{"speaker":"Krystal Proffitt","startTime":2058.63,"endTime":2064.06,"body":"know what the deal is with the music on there. I'm"},{"speaker":"Krystal Proffitt","startTime":2064.06,"endTime":2069.34,"body":"sure it's copyrights and all the things, but I"},{"speaker":"Krystal Proffitt","startTime":2064.06,"endTime":2069.34,"body":"don't know. It's just so cool."},{"speaker":"Andra Jones","startTime":2069.37,"endTime":2073.27,"body":"Yeah, that's what it is. It's"},{"speaker":"Andra Jones","startTime":2069.37,"endTime":2073.27,"body":"copyright. And they don't want you to to be able"},{"speaker":"Andra Jones","startTime":2073.27,"endTime":2079.69,"body":"to run paid advertising to music that's"},{"speaker":"Andra Jones","startTime":2073.27,"endTime":2079.69,"body":"copyrighted, you have to have specific licenses to"},{"speaker":"Andra Jones","startTime":2079.69,"endTime":2085.24,"body":"be able to use music like that in paid ads. So"},{"speaker":"Andra Jones","startTime":2079.69,"endTime":2085.24,"body":"it's really just like a line that they don't want"},{"speaker":"Andra Jones","startTime":2085.24,"endTime":2090.73,"body":"to cross. So but it does make it challenging as a"},{"speaker":"Andra Jones","startTime":2085.24,"endTime":2090.73,"body":"business owner to step in and jump in on some of"},{"speaker":"Andra Jones","startTime":2090.73,"endTime":2096.19,"body":"these trends. Because you may not have all of the"},{"speaker":"Andra Jones","startTime":2090.73,"endTime":2096.19,"body":"features. Just know that it's not you. It's"},{"speaker":"Andra Jones","startTime":2096.19,"endTime":2099.31,"body":"Instagram. So they're just trying to mess with our"},{"speaker":"Andra Jones","startTime":2096.19,"endTime":2099.31,"body":"emotions. Basically."},{"speaker":"Krystal Proffitt","startTime":2099.73,"endTime":2103.72,"body":"I love this so much like I feel"},{"speaker":"Krystal Proffitt","startTime":2099.73,"endTime":2103.72,"body":"like that's gonna be the title of this episode is"},{"speaker":"Krystal Proffitt","startTime":2103.72,"endTime":2113.08,"body":"it's not you it's like all the issues. It's not"},{"speaker":"Krystal Proffitt","startTime":2103.72,"endTime":2113.08,"body":"you. It's Instagram, for sure. Okay, well, I have"},{"speaker":"Krystal Proffitt","startTime":2113.11,"endTime":2118.9,"body":"I have another question specifically about content"},{"speaker":"Krystal Proffitt","startTime":2113.11,"endTime":2118.9,"body":"when people are creating it. Why do you believe"},{"speaker":"Krystal Proffitt","startTime":2118.9,"endTime":2126.46,"body":"that people just aren't getting the right piece of"},{"speaker":"Krystal Proffitt","startTime":2118.9,"endTime":2126.46,"body":"content in front of the right people on Instagram?"},{"speaker":"Krystal Proffitt","startTime":2126.52,"endTime":2127.63,"body":"Does that make sense?"},{"speaker":"Andra Jones","startTime":2128.47,"endTime":2135.07,"body":"Yeah, so there's two pieces to this"},{"speaker":"Andra Jones","startTime":2128.47,"endTime":2135.07,"body":"in the way that I approach content. There's the"},{"speaker":"Andra Jones","startTime":2135.07,"endTime":2140.53,"body":"actual, like creation of the thing itself. And"},{"speaker":"Andra Jones","startTime":2135.07,"endTime":2140.53,"body":"then there's getting your like growing your"},{"speaker":"Andra Jones","startTime":2140.53,"endTime":2146.68,"body":"audience and getting new people engaged. So when"},{"speaker":"Andra Jones","startTime":2140.53,"endTime":2146.68,"body":"we think about the actual content itself, think"},{"speaker":"Andra Jones","startTime":2146.68,"endTime":2151.96,"body":"about the goal of the content, there's basically"},{"speaker":"Andra Jones","startTime":2146.68,"endTime":2151.96,"body":"two main goals that we want. Goal number one is"},{"speaker":"Andra Jones","startTime":2151.96,"endTime":2158.26,"body":"for people to listen to our podcast. And Goal"},{"speaker":"Andra Jones","startTime":2151.96,"endTime":2158.26,"body":"number two is for people to engage with our posts,"},{"speaker":"Andra Jones","startTime":2158.26,"endTime":2164.44,"body":"whether that be liking, sharing, commenting,"},{"speaker":"Andra Jones","startTime":2158.26,"endTime":2164.44,"body":"saving, we want them to engage, those are two"},{"speaker":"Andra Jones","startTime":2164.44,"endTime":2168.76,"body":"different posts. So when you post a podcast, you"},{"speaker":"Andra Jones","startTime":2164.44,"endTime":2168.76,"body":"probably won't get a lot of engagement. But when"},{"speaker":"Andra Jones","startTime":2168.76,"endTime":2174.64,"body":"you post the other type of content, you should"},{"speaker":"Andra Jones","startTime":2168.76,"endTime":2174.64,"body":"expect to get engagement. And if you don't, you"},{"speaker":"Andra Jones","startTime":2174.64,"endTime":2180.25,"body":"may want to start thinking about why that is. And"},{"speaker":"Andra Jones","startTime":2174.64,"endTime":2180.25,"body":"some of the best content that performs really well"},{"speaker":"Andra Jones","startTime":2180.25,"endTime":2187.5699999999997,"body":"right now is the type of content where people feel"},{"speaker":"Andra Jones","startTime":2180.25,"endTime":2187.5699999999997,"body":"almost compelled to share it. They see it, they"},{"speaker":"Andra Jones","startTime":2187.5699999999997,"endTime":2192.43,"body":"see themselves in it, they feel like people can"},{"speaker":"Andra Jones","startTime":2187.5699999999997,"endTime":2192.43,"body":"see them and understand them. And they feel like"},{"speaker":"Andra Jones","startTime":2192.43,"endTime":2198.49,"body":"Damnit, damming it to a friend or texting it to"},{"speaker":"Andra Jones","startTime":2192.43,"endTime":2198.49,"body":"someone they know or sharing it to their stories."},{"speaker":"Andra Jones","startTime":2198.73,"endTime":2205.48,"body":"That's the type of content that works the best. So"},{"speaker":"Andra Jones","startTime":2198.73,"endTime":2205.48,"body":"an example of this is one of my clients talks a"},{"speaker":"Andra Jones","startTime":2205.48,"endTime":2213.43,"body":"lot to women in corporate America, specifically"},{"speaker":"Andra Jones","startTime":2205.48,"endTime":2213.43,"body":"women of color, who are trying to get into the C"},{"speaker":"Andra Jones","startTime":2213.43,"endTime":2218.71,"body":"suite. They're trying to basically be like a VP of"},{"speaker":"Andra Jones","startTime":2213.43,"endTime":2218.71,"body":"marketing or something like that, and they're"},{"speaker":"Andra Jones","startTime":2218.71,"endTime":2224.77,"body":"struggling. And the reason is a lot of internal"},{"speaker":"Andra Jones","startTime":2218.71,"endTime":2224.77,"body":"lines at work. And so when she posts on social"},{"speaker":"Andra Jones","startTime":2224.77,"endTime":2230.5,"body":"media about this problem, a lot of her clients go"},{"speaker":"Andra Jones","startTime":2224.77,"endTime":2230.5,"body":"oh my gosh, I thought I was the only one who"},{"speaker":"Andra Jones","startTime":2230.5,"endTime":2236.95,"body":"thought this way. And by just connecting with"},{"speaker":"Andra Jones","startTime":2230.5,"endTime":2236.95,"body":"them, they feel encouraged to like and comment and"},{"speaker":"Andra Jones","startTime":2236.95,"endTime":2242.68,"body":"to participate. Another example of this is one of"},{"speaker":"Andra Jones","startTime":2236.95,"endTime":2242.68,"body":"my clients who's an OB GYN. She talks to like"},{"speaker":"Andra Jones","startTime":2242.68,"endTime":2247.8399999999997,"body":"women going through postpartum, or people going"},{"speaker":"Andra Jones","startTime":2242.68,"endTime":2247.8399999999997,"body":"through postpartum. And one of her posts was about"},{"speaker":"Andra Jones","startTime":2247.8399999999997,"endTime":2254.41,"body":"wearing the postpartum underwear for like way"},{"speaker":"Andra Jones","startTime":2247.8399999999997,"endTime":2254.41,"body":"longer than you should. And people really"},{"speaker":"Andra Jones","startTime":2254.41,"endTime":2259.72,"body":"resonated with that post, they share it, they like"},{"speaker":"Andra Jones","startTime":2254.41,"endTime":2259.72,"body":"it, because they feel seen, they're not the only"},{"speaker":"Andra Jones","startTime":2259.72,"endTime":2264.49,"body":"ones. And so that's the type of content you want"},{"speaker":"Andra Jones","startTime":2259.72,"endTime":2264.49,"body":"to think about when you're when you're creating"},{"speaker":"Andra Jones","startTime":2264.52,"endTime":2270.31,"body":"that that content that really resonates with"},{"speaker":"Andra Jones","startTime":2264.52,"endTime":2270.31,"body":"people. But then you also have to get in front of"},{"speaker":"Andra Jones","startTime":2270.31,"endTime":2275.62,"body":"new people. And I think you have to have both in"},{"speaker":"Andra Jones","startTime":2270.31,"endTime":2275.62,"body":"order for this strategy to work. And what that"},{"speaker":"Andra Jones","startTime":2275.62,"endTime":2281.89,"body":"means is you need to spend some time actually"},{"speaker":"Andra Jones","startTime":2275.62,"endTime":2281.89,"body":"engaging with people. So if you expect engagement,"},{"speaker":"Andra Jones","startTime":2281.89,"endTime":2288.16,"body":"you have to give engagement first. That means"},{"speaker":"Andra Jones","startTime":2281.89,"endTime":2288.16,"body":"looking through hashtags, looking through, you"},{"speaker":"Andra Jones","startTime":2288.16,"endTime":2294.73,"body":"know, people in similar spaces as you one of my"},{"speaker":"Andra Jones","startTime":2288.16,"endTime":2294.73,"body":"favorite ways to do this. Post pandemic life would"},{"speaker":"Andra Jones","startTime":2294.73,"endTime":2301.63,"body":"be events. So for instance, podcast movements"},{"speaker":"Andra Jones","startTime":2294.73,"endTime":2301.63,"body":"coming up, if you're not actually going to podcast"},{"speaker":"Andra Jones","startTime":2301.63,"endTime":2307.63,"body":"movement, look through the podcast movement"},{"speaker":"Andra Jones","startTime":2301.63,"endTime":2307.63,"body":"hashtag, who's checking into the event location?"},{"speaker":"Andra Jones","startTime":2307.7799999999997,"endTime":2313.87,"body":"How can you start engaging with those folks. And"},{"speaker":"Andra Jones","startTime":2307.7799999999997,"endTime":2313.87,"body":"so by kind of participating in communities where"},{"speaker":"Andra Jones","startTime":2313.87,"endTime":2318.2799999999997,"body":"conversations are already happening, you're"},{"speaker":"Andra Jones","startTime":2313.87,"endTime":2318.2799999999997,"body":"putting your name in front of people, you're"},{"speaker":"Andra Jones","startTime":2318.2799999999997,"endTime":2322.48,"body":"putting yourself out there and you will be"},{"speaker":"Andra Jones","startTime":2318.2799999999997,"endTime":2322.48,"body":"rewarded for that contribution."},{"speaker":"Krystal Proffitt","startTime":2323.14,"endTime":2327.97,"body":"Oh, this is so helpful, because"},{"speaker":"Krystal Proffitt","startTime":2323.14,"endTime":2327.97,"body":"I think that a lot of people, especially when"},{"speaker":"Krystal Proffitt","startTime":2327.97,"endTime":2334.0,"body":"they're first getting started, they're like, these"},{"speaker":"Krystal Proffitt","startTime":2327.97,"endTime":2334.0,"body":"other big people are just gonna have no idea who I"},{"speaker":"Krystal Proffitt","startTime":2334.0,"endTime":2338.2599999999998,"body":"am right, especially people that are thinking"},{"speaker":"Krystal Proffitt","startTime":2334.0,"endTime":2338.2599999999998,"body":"about guesting on other podcasts are like, I want"},{"speaker":"Krystal Proffitt","startTime":2338.2599999999998,"endTime":2343.0899999999997,"body":"to reach out to them. And I don't know how like,"},{"speaker":"Krystal Proffitt","startTime":2338.2599999999998,"endTime":2343.0899999999997,"body":"just just to approach someone to I slotted into"},{"speaker":"Krystal Proffitt","startTime":2343.18,"endTime":2348.19,"body":"into their DMS and like, you know, figure that"},{"speaker":"Krystal Proffitt","startTime":2343.18,"endTime":2348.19,"body":"out. But I love this approach of like, how can you"},{"speaker":"Krystal Proffitt","startTime":2348.22,"endTime":2354.52,"body":"give first or how can you engage first. So it's"},{"speaker":"Krystal Proffitt","startTime":2348.22,"endTime":2354.52,"body":"not as awkward whenever you do eventually make a"},{"speaker":"Krystal Proffitt","startTime":2354.52,"endTime":2360.2799999999997,"body":"pitch, whether it's on social or it's offline, you"},{"speaker":"Krystal Proffitt","startTime":2354.52,"endTime":2360.2799999999997,"body":"know, it's email or something else. So this is so"},{"speaker":"Krystal Proffitt","startTime":2360.2799999999997,"endTime":2364.66,"body":"helpful. So, so helpful. Well, the last question,"},{"speaker":"Krystal Proffitt","startTime":2360.2799999999997,"endTime":2364.66,"body":"I really Oh, go ahead."},{"speaker":"Andra Jones","startTime":2365.8599999999997,"endTime":2369.91,"body":"I was just gonna add to that with a"},{"speaker":"Andra Jones","startTime":2365.8599999999997,"endTime":2369.91,"body":"little bit of an analogy. And I like to think"},{"speaker":"Andra Jones","startTime":2369.91,"endTime":2375.7,"body":"about this, like dating. So if you decided that"},{"speaker":"Andra Jones","startTime":2369.91,"endTime":2375.7,"body":"you you know, wanted to partner up, you're ready"},{"speaker":"Andra Jones","startTime":2375.7,"endTime":2381.88,"body":"to find your match. And, you know, the very first"},{"speaker":"Andra Jones","startTime":2375.7,"endTime":2381.88,"body":"person you talk to probably isn't the one and"},{"speaker":"Andra Jones","startTime":2381.88,"endTime":2386.5299999999997,"body":"you're probably not going to go right up and say,"},{"speaker":"Andra Jones","startTime":2381.88,"endTime":2386.5299999999997,"body":"okay, you're it let's you know, commit right here."},{"speaker":"Andra Jones","startTime":2386.92,"endTime":2391.93,"body":"It's a bit of aggressive and I think sometimes"},{"speaker":"Andra Jones","startTime":2386.92,"endTime":2391.93,"body":"when we post on social media, or engage on social"},{"speaker":"Andra Jones","startTime":2391.93,"endTime":2396.79,"body":"media, we approach it with that level of"},{"speaker":"Andra Jones","startTime":2391.93,"endTime":2396.79,"body":"excitement, when we really should, like, go back a"},{"speaker":"Andra Jones","startTime":2396.79,"endTime":2401.8599999999997,"body":"few steps and start with something smaller. Like I"},{"speaker":"Andra Jones","startTime":2396.79,"endTime":2401.8599999999997,"body":"like your shoes, you know, so like, what's the"},{"speaker":"Andra Jones","startTime":2401.8599999999997,"endTime":2407.35,"body":"like, I like your shoes version of like, the"},{"speaker":"Andra Jones","startTime":2401.8599999999997,"endTime":2407.35,"body":"initial engagement, and how can you build up to"},{"speaker":"Andra Jones","startTime":2407.44,"endTime":2409.0899999999997,"body":"the ask, so to speak?"},{"speaker":"Krystal Proffitt","startTime":2409.81,"endTime":2414.31,"body":"That's really, really helpful. I"},{"speaker":"Krystal Proffitt","startTime":2409.81,"endTime":2414.31,"body":"love that. Yeah, I'm trying to think of another"},{"speaker":"Krystal Proffitt","startTime":2414.31,"endTime":2420.8199999999997,"body":"good analogy. Like I like your shoes. Oh, I liked"},{"speaker":"Krystal Proffitt","startTime":2414.31,"endTime":2420.8199999999997,"body":"your real, you know, or, hey, Dra. I like Gibson"},{"speaker":"Krystal Proffitt","startTime":2420.8199999999997,"endTime":2421.81,"body":"He's super cute"},{"speaker":"Andra Jones","startTime":2424.179,"endTime":2426.759,"body":"Gibson is a good conversation"},{"speaker":"Andra Jones","startTime":2424.179,"endTime":2426.759,"body":"starter."},{"speaker":"Krystal Proffitt","startTime":2426.88,"endTime":2431.3199999999997,"body":"Oh, he's such a little rock"},{"speaker":"Krystal Proffitt","startTime":2426.88,"endTime":2431.3199999999997,"body":"star. I love it so much. But the last question I"},{"speaker":"Krystal Proffitt","startTime":2431.3199999999997,"endTime":2436.93,"body":"really want to touch on is I think it's more"},{"speaker":"Krystal Proffitt","startTime":2431.3199999999997,"endTime":2436.93,"body":"important because I know everybody's listening."},{"speaker":"Krystal Proffitt","startTime":2436.93,"endTime":2441.4,"body":"They're like, Oh, just tell me the success"},{"speaker":"Krystal Proffitt","startTime":2436.93,"endTime":2441.4,"body":"secrets. Tell me the one thing I need to be doing."},{"speaker":"Krystal Proffitt","startTime":2441.43,"endTime":2448.33,"body":"But the question I really want to know is, what is"},{"speaker":"Krystal Proffitt","startTime":2441.43,"endTime":2448.33,"body":"the biggest mistake that you see podcasters make"},{"speaker":"Krystal Proffitt","startTime":2448.33,"endTime":2450.8199999999997,"body":"on Instagram on a regular basis."},{"speaker":"Andra Jones","startTime":2451.81,"endTime":2459.04,"body":"Yeah, the biggest mistake, I think"},{"speaker":"Andra Jones","startTime":2451.81,"endTime":2459.04,"body":"is comparison itis. So podcasters are human"},{"speaker":"Andra Jones","startTime":2459.04,"endTime":2465.73,"body":"beings, we look at other people, and we try to"},{"speaker":"Andra Jones","startTime":2459.04,"endTime":2465.73,"body":"recreate what they've created. And what happens"},{"speaker":"Andra Jones","startTime":2465.73,"endTime":2472.12,"body":"is, we're never going to get there. And so we"},{"speaker":"Andra Jones","startTime":2465.73,"endTime":2472.12,"body":"either beat ourselves up, or we post a few times,"},{"speaker":"Andra Jones","startTime":2472.12,"endTime":2478.54,"body":"we feel like it's not working and we give up. And"},{"speaker":"Andra Jones","startTime":2472.12,"endTime":2478.54,"body":"it's that feeling that holds us back the most from"},{"speaker":"Andra Jones","startTime":2478.54,"endTime":2485.02,"body":"promoting our podcast. If we instead look at where"},{"speaker":"Andra Jones","startTime":2478.54,"endTime":2485.02,"body":"we are and work towards our own goals and make"},{"speaker":"Andra Jones","startTime":2485.02,"endTime":2492.67,"body":"habits that we can actually participated over"},{"speaker":"Andra Jones","startTime":2485.02,"endTime":2492.67,"body":"time, we will see such better results. And so an"},{"speaker":"Andra Jones","startTime":2492.67,"endTime":2498.67,"body":"example of this for me in my personal life is I'm"},{"speaker":"Andra Jones","startTime":2492.67,"endTime":2498.67,"body":"practicing yoga right now. And my yoga poses look"},{"speaker":"Andra Jones","startTime":2498.67,"endTime":2505.39,"body":"nothing like the teachers yoga poses. And I am in"},{"speaker":"Andra Jones","startTime":2498.67,"endTime":2505.39,"body":"the early stages, but I'm getting better and I can"},{"speaker":"Andra Jones","startTime":2505.39,"endTime":2511.81,"body":"feel myself getting better with this practice. And"},{"speaker":"Andra Jones","startTime":2505.39,"endTime":2511.81,"body":"it takes a daily practice or regular practice in"},{"speaker":"Andra Jones","startTime":2511.81,"endTime":2517.0899999999997,"body":"order to see that sort of improvement. I can't"},{"speaker":"Andra Jones","startTime":2511.81,"endTime":2517.0899999999997,"body":"just decide to watch five hours of YouTube bit"},{"speaker":"Andra Jones","startTime":2517.0899999999997,"endTime":2522.7,"body":"videos and feel like I'm a professional. And I"},{"speaker":"Andra Jones","startTime":2517.0899999999997,"endTime":2522.7,"body":"think that's that's the vibe sometimes that we"},{"speaker":"Andra Jones","startTime":2522.7,"endTime":2528.4,"body":"give to social media. We feel like we've you know,"},{"speaker":"Andra Jones","startTime":2522.7,"endTime":2528.4,"body":"we followed the course we sit down to write a post"},{"speaker":"Andra Jones","startTime":2528.43,"endTime":2533.0499999999997,"body":"and then we get frustrated with ourselves because"},{"speaker":"Andra Jones","startTime":2528.43,"endTime":2533.0499999999997,"body":"it's not perfect yet, when all we need is"},{"speaker":"Andra Jones","startTime":2533.0499999999997,"endTime":2539.98,"body":"practice. So if we build that habit into our days,"},{"speaker":"Andra Jones","startTime":2533.0499999999997,"endTime":2539.98,"body":"into our weeks into our months, and we commit to"},{"speaker":"Andra Jones","startTime":2539.98,"endTime":2546.0699999999997,"body":"the practice of showing up, there's no way to not"},{"speaker":"Andra Jones","startTime":2539.98,"endTime":2546.0699999999997,"body":"get better. And that's where the magic is. It's"},{"speaker":"Andra Jones","startTime":2546.0699999999997,"endTime":2551.08,"body":"not really comparing yourself to other people."},{"speaker":"Andra Jones","startTime":2546.0699999999997,"endTime":2551.08,"body":"It's committing to yourself and your practice, and"},{"speaker":"Andra Jones","startTime":2551.08,"endTime":2552.6099999999997,"body":"you will improve from there."},{"speaker":"Krystal Proffitt","startTime":2553.39,"endTime":2559.66,"body":"Oh, my gosh, that was Mic drop,"},{"speaker":"Krystal Proffitt","startTime":2553.39,"endTime":2559.66,"body":"like such great advice. It was so good. No more"},{"speaker":"Krystal Proffitt","startTime":2559.66,"endTime":2566.14,"body":"comparison. Did y'all hear that? Yes. No more"},{"speaker":"Krystal Proffitt","startTime":2559.66,"endTime":2566.14,"body":"comparison. Oh, this is so good. Well, Dra, I wan"},{"speaker":"Krystal Proffitt","startTime":2566.14,"endTime":2573.13,"body":"to move into the next segment that we have here"},{"speaker":"Krystal Proffitt","startTime":2566.14,"endTime":2573.13,"body":"And it's some rapid fire questions. So are you u"},{"speaker":"Krystal Proffitt","startTime":2573.13,"endTime":2574.0899999999997,"body":"for those"},{"speaker":"Andra Jones","startTime":2574.69,"endTime":2575.89,"body":"Yes, I am."},{"speaker":"Krystal Proffitt","startTime":2576.91,"endTime":2580.93,"body":"Okay so being a podcaster"},{"speaker":"Krystal Proffitt","startTime":2576.91,"endTime":2580.93,"body":"yourself. And I'm like, we haven't even talked"},{"speaker":"Krystal Proffitt","startTime":2580.93,"endTime":2586.2999999999997,"body":"about this. You have this savvy social podcast."},{"speaker":"Krystal Proffitt","startTime":2580.93,"endTime":2586.2999999999997,"body":"And we're going to actually get into that here in"},{"speaker":"Krystal Proffitt","startTime":2586.2999999999997,"endTime":2591.3399999999997,"body":"a second because I want everybody to go listen to"},{"speaker":"Krystal Proffitt","startTime":2586.2999999999997,"endTime":2591.3399999999997,"body":"your show. But what piece of advice would you give"},{"speaker":"Krystal Proffitt","startTime":2591.3399999999997,"endTime":2593.41,"body":"to a brand new podcaster?"},{"speaker":"Andra Jones","startTime":2594.7599999999998,"endTime":2599.5299999999997,"body":"Don't worry about the tech just get"},{"speaker":"Andra Jones","startTime":2594.7599999999998,"endTime":2599.5299999999997,"body":"started. You can always improve the quality later."},{"speaker":"Krystal Proffitt","startTime":2600.1,"endTime":2606.4,"body":"Yes, yes. This is so good. Okay,"},{"speaker":"Krystal Proffitt","startTime":2600.1,"endTime":2606.4,"body":"so the next question is a two part question. What"},{"speaker":"Krystal Proffitt","startTime":2606.4,"endTime":2614.17,"body":"is the dream podcast you would love to be on? And"},{"speaker":"Krystal Proffitt","startTime":2606.4,"endTime":2614.17,"body":"who is your dream podcast guest to interview?"},{"speaker":"Andra Jones","startTime":2615.43,"endTime":2622.9,"body":"Oh, my gosh, I would love to be on"},{"speaker":"Andra Jones","startTime":2615.43,"endTime":2622.9,"body":"Oprah's super soul Sunday. I think my life I would"},{"speaker":"Andra Jones","startTime":2622.9,"endTime":2630.7,"body":"retire like my life would be if that were to"},{"speaker":"Andra Jones","startTime":2622.9,"endTime":2630.7,"body":"happen. And then my dream guest. That's such an"},{"speaker":"Andra Jones","startTime":2630.7,"endTime":2639.58,"body":"interesting question. Um, I probably would say"},{"speaker":"Andra Jones","startTime":2630.7,"endTime":2639.58,"body":"someone like RuPaul. I love how RuPaul has built"},{"speaker":"Andra Jones","startTime":2639.58,"endTime":2646.06,"body":"their empire. I'm obsessed with drag race. And so"},{"speaker":"Andra Jones","startTime":2639.58,"endTime":2646.06,"body":"I'd probably want to pick their brain about like,"},{"speaker":"Andra Jones","startTime":2646.27,"endTime":2646.99,"body":"everything."},{"speaker":"Krystal Proffitt","startTime":2647.5299999999997,"endTime":2652.81,"body":"Oh, that's so good. Yes. Okay,"},{"speaker":"Krystal Proffitt","startTime":2647.5299999999997,"endTime":2652.81,"body":"this is so good. Okay, my last question is, Do you"},{"speaker":"Krystal Proffitt","startTime":2652.81,"endTime":2655.42,"body":"consider yourself a perfectionist?"},{"speaker":"Andra Jones","startTime":2656.71,"endTime":2661.75,"body":"I used to, but I had to give that"},{"speaker":"Andra Jones","startTime":2656.71,"endTime":2661.75,"body":"up. Because perfectionism was holding me back. And"},{"speaker":"Andra Jones","startTime":2661.75,"endTime":2664.5699999999997,"body":"now I just you know what it is what it is we keep"},{"speaker":"Andra Jones","startTime":2661.75,"endTime":2664.5699999999997,"body":"moving?"},{"speaker":"Krystal Proffitt","startTime":2665.199,"endTime":2667.56,"body":"Yes, you got that Gibson attitude."},{"speaker":"Andra Jones","startTime":2669.759,"endTime":2671.739,"body":"Done is better than perfect."},{"speaker":"Krystal Proffitt","startTime":2672.31,"endTime":2677.23,"body":"Oh, my gosh, Dra. I could tal"},{"speaker":"Krystal Proffitt","startTime":2672.31,"endTime":2677.23,"body":"to you forever about social media and Gibson an"},{"speaker":"Krystal Proffitt","startTime":2677.23,"endTime":2683.5299999999997,"body":"all the other fun things. But I want you to tel"},{"speaker":"Krystal Proffitt","startTime":2677.23,"endTime":2683.5299999999997,"body":"us a little bit about your savvy social podcas"},{"speaker":"Krystal Proffitt","startTime":2683.56,"endTime":2686.0499999999997,"body":"and how everybody can connect with you"},{"speaker":"Andra Jones","startTime":2687.2799999999997,"endTime":2691.54,"body":"Yeah, so if you're listening to this"},{"speaker":"Andra Jones","startTime":2687.2799999999997,"endTime":2691.54,"body":"podcast, you probably like podcasts. So head on"},{"speaker":"Andra Jones","startTime":2691.54,"endTime":2698.2,"body":"over to the savvy social Podcast, where on every"},{"speaker":"Andra Jones","startTime":2691.54,"endTime":2698.2,"body":"app, we really speak to passion lead"},{"speaker":"Andra Jones","startTime":2698.2,"endTime":2704.08,"body":"entrepreneurs, business owners, podcasters, who"},{"speaker":"Andra Jones","startTime":2698.2,"endTime":2704.08,"body":"want to learn the how and the why of social media"},{"speaker":"Andra Jones","startTime":2704.08,"endTime":2709.5099999999998,"body":"marketing so that you can use it as a tool to grow"},{"speaker":"Andra Jones","startTime":2704.08,"endTime":2709.5099999999998,"body":"your business or grow your show. Episodes come out"},{"speaker":"Andra Jones","startTime":2709.5099999999998,"endTime":2717.19,"body":"every Tuesday. And then if you want to dive deeper"},{"speaker":"Andra Jones","startTime":2709.5099999999998,"endTime":2717.19,"body":"into building out a strategy that works for you,"},{"speaker":"Andra Jones","startTime":2717.4,"endTime":2724.8399999999997,"body":"the best place to start is with my free course."},{"speaker":"Andra Jones","startTime":2717.4,"endTime":2724.8399999999997,"body":"It's that online, drag out comm slash free. And it"},{"speaker":"Andra Jones","startTime":2724.8399999999997,"endTime":2729.94,"body":"really helps you build a framework to a social"},{"speaker":"Andra Jones","startTime":2724.8399999999997,"endTime":2729.94,"body":"media strategy that you'll actually stick to and"},{"speaker":"Andra Jones","startTime":2729.94,"endTime":2733.6,"body":"hey, my goal is like maybe you'll actually like"},{"speaker":"Andra Jones","startTime":2729.94,"endTime":2733.6,"body":"this social media thing? I don't know."},{"speaker":"Krystal Proffitt","startTime":2734.1,"endTime":2738.991,"body":"Yes. Oh, my gosh, this is so"},{"speaker":"Krystal Proffitt","startTime":2734.1,"endTime":2738.991,"body":"good. We'll have the link to everything, including"},{"speaker":"Krystal Proffitt","startTime":2739.0519999999997,"endTime":2744.9339999999997,"body":"the Social Savvy podcast and Andra's free course."},{"speaker":"Krystal Proffitt","startTime":2739.0519999999997,"endTime":2744.9339999999997,"body":"But thank you so much for coming on the show"},{"speaker":"Krystal Proffitt","startTime":2744.996,"endTime":2746.73,"body":"today. This was so much fun."},{"speaker":"Andra Jones","startTime":2747.46,"endTime":2749.02,"body":"Thanks so much for having me."},{"speaker":"Recap \u0026 Outro","startTime":2749.85,"endTime":2755.1549999999997,"body":"So what did you think? Oh my gosh,"},{"speaker":"Recap \u0026 Outro","startTime":2749.85,"endTime":2755.1549999999997,"body":"it's funny because we recorded this interview a"},{"speaker":"Recap \u0026 Outro","startTime":2755.22,"endTime":2761.755,"body":"few weeks ago, and in listening back and going and"},{"speaker":"Recap \u0026 Outro","startTime":2755.22,"endTime":2761.755,"body":"following Andra on Instagram, like you have to go"},{"speaker":"Recap \u0026 Outro","startTime":2761.819,"endTime":2768.031,"body":"follow her. And watch Gibson. It was just the"},{"speaker":"Recap \u0026 Outro","startTime":2761.819,"endTime":2768.031,"body":"other day she posted and I was just like it was it"},{"speaker":"Recap \u0026 Outro","startTime":2768.096,"endTime":2774.307,"body":"was a hire and then Gibson's like kind of on the"},{"speaker":"Recap \u0026 Outro","startTime":2768.096,"endTime":2774.307,"body":"side and I was like, oh, Gibbs said, like, it's"},{"speaker":"Recap \u0026 Outro","startTime":2774.372,"endTime":2780.7129999999997,"body":"the thing that I just love following her and just"},{"speaker":"Recap \u0026 Outro","startTime":2774.372,"endTime":2780.7129999999997,"body":"knowing the things that she taught us here today"},{"speaker":"Recap \u0026 Outro","startTime":2780.777,"endTime":2787.118,"body":"about Instagram about what she chooses to share."},{"speaker":"Recap \u0026 Outro","startTime":2780.777,"endTime":2787.118,"body":"It just makes me love her even more. And you have"},{"speaker":"Recap \u0026 Outro","startTime":2787.183,"endTime":2793.718,"body":"to go check out Andra, like, see what she's doing"},{"speaker":"Recap \u0026 Outro","startTime":2787.183,"endTime":2793.718,"body":"online. Go follow her on Instagram, and learn from"},{"speaker":"Recap \u0026 Outro","startTime":2793.7819999999997,"endTime":2800.123,"body":"her, y'all. I constantly watch marketers to see"},{"speaker":"Recap \u0026 Outro","startTime":2793.7819999999997,"endTime":2800.123,"body":"what they do, how they pivot when things change in"},{"speaker":"Recap \u0026 Outro","startTime":2800.188,"endTime":2806.011,"body":"the market. And I just think that Andra is"},{"speaker":"Recap \u0026 Outro","startTime":2800.188,"endTime":2806.011,"body":"absolutely someone to follow. Go listen to her"},{"speaker":"Recap \u0026 Outro","startTime":2806.076,"endTime":2812.223,"body":"podcast, go check out her resources. She has a"},{"speaker":"Recap \u0026 Outro","startTime":2806.076,"endTime":2812.223,"body":"free course social media Rockstar framework, you"},{"speaker":"Recap \u0026 Outro","startTime":2812.287,"endTime":2816.946,"body":"have to go check out it's going to be linked in"},{"speaker":"Recap \u0026 Outro","startTime":2812.287,"endTime":2816.946,"body":"the show notes. So go to"},{"speaker":"Recap \u0026 Outro","startTime":2817.011,"endTime":2823.4159999999997,"body":"KrystalProffitt.com/Episode256 for everything that"},{"speaker":"Recap \u0026 Outro","startTime":2817.011,"endTime":2823.4159999999997,"body":"we talked about today, and please, please please"},{"speaker":"Recap \u0026 Outro","startTime":2823.4809999999998,"endTime":2829.822,"body":"reach out to Andra because she is someone that"},{"speaker":"Recap \u0026 Outro","startTime":2823.4809999999998,"endTime":2829.822,"body":"you need to learn from. She's someone I'm going to"},{"speaker":"Recap \u0026 Outro","startTime":2829.886,"endTime":2836.227,"body":"continue to learn from and I cannot wait to meet"},{"speaker":"Recap \u0026 Outro","startTime":2829.886,"endTime":2836.227,"body":"her in person. One day like, especially after the"},{"speaker":"Recap \u0026 Outro","startTime":2836.292,"endTime":2842.245,"body":"last year, I'm craving interactions with other"},{"speaker":"Recap \u0026 Outro","startTime":2836.292,"endTime":2842.245,"body":"podcasters. And I hope that her and I crossed"},{"speaker":"Recap \u0026 Outro","startTime":2842.3089999999997,"endTime":2848.585,"body":"paths in the future because she is someone that is"},{"speaker":"Recap \u0026 Outro","startTime":2842.3089999999997,"endTime":2848.585,"body":"just a delight to get to know and to chat with"},{"speaker":"Recap \u0026 Outro","startTime":2848.65,"endTime":2853.115,"body":"her. So again, go to"},{"speaker":"Recap \u0026 Outro","startTime":2848.65,"endTime":2853.115,"body":"Krystalproffitt.com/Episode256 for all the links"},{"speaker":"Recap \u0026 Outro","startTime":2853.179,"endTime":2859.261,"body":"that we talked about here today, but if this is"},{"speaker":"Recap \u0026 Outro","startTime":2853.179,"endTime":2859.261,"body":"your first time tuning in, I'm so excited that"},{"speaker":"Recap \u0026 Outro","startTime":2859.326,"endTime":2865.149,"body":"you're here. Make sure you hit that subscribe"},{"speaker":"Recap \u0026 Outro","startTime":2859.326,"endTime":2865.149,"body":"button or follow like remember the terms are"},{"speaker":"Recap \u0026 Outro","startTime":2865.214,"endTime":2871.6189999999997,"body":"changing, so I'm trying to get used to it. So make"},{"speaker":"Recap \u0026 Outro","startTime":2865.214,"endTime":2871.6189999999997,"body":"sure you follow us wherever you are listening to"},{"speaker":"Recap \u0026 Outro","startTime":2871.6839999999997,"endTime":2877.8959999999997,"body":"this podcast, and we would love it if you would"},{"speaker":"Recap \u0026 Outro","startTime":2871.6839999999997,"endTime":2877.8959999999997,"body":"take a screenshot wherever you're listening. tag"},{"speaker":"Recap \u0026 Outro","startTime":2877.96,"endTime":2884.172,"body":"me tag Andra, and let us know the number one"},{"speaker":"Recap \u0026 Outro","startTime":2877.96,"endTime":2884.172,"body":"takeaway that you had in listening to this episode"},{"speaker":"Recap \u0026 Outro","startTime":2884.236,"endTime":2890.319,"body":"today. But that's all I have for you. So remember,"},{"speaker":"Recap \u0026 Outro","startTime":2884.236,"endTime":2890.319,"body":"keep it up. We all have to start somewhere."}]}