{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.33,"endTime":142.32,"body":"So I was having a conversation with my"},{"speaker":"Intro","startTime":135.33,"endTime":142.32,"body":"husband a few weeks ago. And I kept saying the"},{"speaker":"Intro","startTime":142.32,"endTime":148.53,"body":"words, copywriting. And I don't remember exactly"},{"speaker":"Intro","startTime":142.32,"endTime":148.53,"body":"what the context was, if I was saying, Oh, you"},{"speaker":"Intro","startTime":148.53,"endTime":153.39000000000001,"body":"know, I've got a bunch of copywriting I gotta do"},{"speaker":"Intro","startTime":148.53,"endTime":153.39000000000001,"body":"or I need to do this about copywriting. And he"},{"speaker":"Intro","startTime":153.39000000000001,"endTime":158.58,"body":"just finally looked at me and was like, What are"},{"speaker":"Intro","startTime":153.39000000000001,"endTime":158.58,"body":"you talking about? Like, are you talking about"},{"speaker":"Intro","startTime":158.58,"endTime":165.33,"body":"like trademarking? Something like having like the"},{"speaker":"Intro","startTime":158.58,"endTime":165.33,"body":"copyright symbol. And it was honestly one of those"},{"speaker":"Intro","startTime":165.33,"endTime":171.54000000000002,"body":"facepalm moments where I just like, just imagine"},{"speaker":"Intro","startTime":165.33,"endTime":171.54000000000002,"body":"like the facepalm emoji just like, Oh my gosh,"},{"speaker":"Intro","startTime":171.66,"endTime":177.3,"body":"because my husband is not in the online business"},{"speaker":"Intro","startTime":171.66,"endTime":177.3,"body":"space. Okay. Like he's an IT and he understands"},{"speaker":"Intro","startTime":177.3,"endTime":185.67000000000002,"body":"technology, but he doesn't have all the lingo of"},{"speaker":"Intro","startTime":177.3,"endTime":185.67000000000002,"body":"what copywriting is, and having an online business"},{"speaker":"Intro","startTime":185.7,"endTime":192.99,"body":"and how it pertains to all the things right, like"},{"speaker":"Intro","startTime":185.7,"endTime":192.99,"body":"maybe you are brand new to the term copywriting"},{"speaker":"Intro","startTime":193.02,"endTime":201.93,"body":"and you're not really sure how it fits into"},{"speaker":"Intro","startTime":193.02,"endTime":201.93,"body":"podcasting. Well, I have a very, very special"},{"speaker":"Intro","startTime":201.93,"endTime":208.98000000000002,"body":"treat for you. today. We are having a conversation"},{"speaker":"Intro","startTime":201.93,"endTime":208.98000000000002,"body":"with one of my all time favorite copywriters. So"},{"speaker":"Intro","startTime":209.28,"endTime":216.39,"body":"let's get right to it. Welcome to the Proffitt"},{"speaker":"Intro","startTime":209.28,"endTime":216.39,"body":"Podcast where we teach entrepreneurs how to start"},{"speaker":"Intro","startTime":216.42000000000002,"endTime":221.37,"body":"launch and market their podcast. I'm your host,"},{"speaker":"Intro","startTime":216.42000000000002,"endTime":221.37,"body":"Krystal, Proffitt, and I'm so excited that you're"},{"speaker":"Intro","startTime":221.37,"endTime":225.12,"body":"here. Thanks for hanging out with me today."},{"speaker":"Intro","startTime":221.37,"endTime":225.12,"body":"Because if you've been trying to figure out the"},{"speaker":"Intro","startTime":225.12,"endTime":231.12,"body":"world of podcasting, think of this show as the"},{"speaker":"Intro","startTime":225.12,"endTime":231.12,"body":"time saving shortcut you've been looking for. So"},{"speaker":"Intro","startTime":231.15,"endTime":232.74,"body":"let's get right to it, shall we?"},{"speaker":"Zafira Intro and Bio","startTime":236.54000000000002,"endTime":245.09,"body":"So I have been writing"},{"speaker":"Zafira Intro and Bio","startTime":236.54000000000002,"endTime":245.09,"body":"online, let's say since 2014. I have in some sort"},{"speaker":"Zafira Intro and Bio","startTime":245.09,"endTime":252.53,"body":"of capacity been either building websites, writing"},{"speaker":"Zafira Intro and Bio","startTime":245.09,"endTime":252.53,"body":"blog posts, kind of figuring out my own journey."},{"speaker":"Zafira Intro and Bio","startTime":252.56,"endTime":261.95,"body":"And I can tell you, I have come a very, very far"},{"speaker":"Zafira Intro and Bio","startTime":252.56,"endTime":261.95,"body":"way. Oh, my gosh, I look back to some of my very"},{"speaker":"Zafira Intro and Bio","startTime":261.95,"endTime":267.74,"body":"first blog post or some of the first things I ever"},{"speaker":"Zafira Intro and Bio","startTime":261.95,"endTime":267.74,"body":"wrote online and I'm like, I'm embarrassed I just"},{"speaker":"Zafira Intro and Bio","startTime":267.74,"endTime":274.43,"body":"look back at them and say, Oh, you really didn't"},{"speaker":"Zafira Intro and Bio","startTime":267.74,"endTime":274.43,"body":"know what you were doing. You did not care that"},{"speaker":"Zafira Intro and Bio","startTime":274.43,"endTime":279.98,"body":"you didn't know what you were doing. You just put"},{"speaker":"Zafira Intro and Bio","startTime":274.43,"endTime":279.98,"body":"it all out there anyway. And yeah, I'm going back"},{"speaker":"Zafira Intro and Bio","startTime":279.98,"endTime":288.40999999999997,"body":"and saying I wish I had the connections back then."},{"speaker":"Zafira Intro and Bio","startTime":279.98,"endTime":288.40999999999997,"body":"That I do today to some of the most just freaking"},{"speaker":"Zafira Intro and Bio","startTime":288.47,"endTime":295.15999999999997,"body":"unbelievable copywriters I've ever been in contact"},{"speaker":"Zafira Intro and Bio","startTime":288.47,"endTime":295.15999999999997,"body":"with like the kind of people where you read just"},{"speaker":"Zafira Intro and Bio","startTime":295.15999999999997,"endTime":301.78999999999996,"body":"an Instagram post y'all. I'm not talking about"},{"speaker":"Zafira Intro and Bio","startTime":295.15999999999997,"endTime":301.78999999999996,"body":"reading like a book, a whole novel on like them"},{"speaker":"Zafira Intro and Bio","startTime":301.78999999999996,"endTime":307.52,"body":"trying to convince you I'm talking about drooling"},{"speaker":"Zafira Intro and Bio","startTime":301.78999999999996,"endTime":307.52,"body":"over sales pages and reading emails. And I'm like,"},{"speaker":"Zafira Intro and Bio","startTime":307.55,"endTime":315.59000000000003,"body":"Oh my gosh, I want to write like this. And that is"},{"speaker":"Zafira Intro and Bio","startTime":307.55,"endTime":315.59000000000003,"body":"why I wanted to bring you today's guest because"},{"speaker":"Zafira Intro and Bio","startTime":315.62,"endTime":322.78999999999996,"body":"that is what happens anytime I read her Instagram"},{"speaker":"Zafira Intro and Bio","startTime":315.62,"endTime":322.78999999999996,"body":"post and her emails and I do I drool over her"},{"speaker":"Zafira Intro and Bio","startTime":322.78999999999996,"endTime":330.5,"body":"cells pages, y'all. It's so funny. So zefiro Rajan"},{"speaker":"Zafira Intro and Bio","startTime":322.78999999999996,"endTime":330.5,"body":"is a strategic launch copywriter and a soulful"},{"speaker":"Zafira Intro and Bio","startTime":330.5,"endTime":337.28,"body":"strategist who's committed to helping conscious"},{"speaker":"Zafira Intro and Bio","startTime":330.5,"endTime":337.28,"body":"entrepreneurs, build, grow and scale a meaningful"},{"speaker":"Zafira Intro and Bio","startTime":337.28,"endTime":344.81,"body":"digital Empire by wielding the power of their"},{"speaker":"Zafira Intro and Bio","startTime":337.28,"endTime":344.81,"body":"personality to tell stories only they know, I get"},{"speaker":"Zafira Intro and Bio","startTime":344.81,"endTime":349.64,"body":"asked a lot like how do you stand out and an"},{"speaker":"Zafira Intro and Bio","startTime":344.81,"endTime":349.64,"body":"online business? Like how can you be the authority"},{"speaker":"Zafira Intro and Bio","startTime":349.64,"endTime":355.22,"body":"in your field? And it's yourself. That's really"},{"speaker":"Zafira Intro and Bio","startTime":349.64,"endTime":355.22,"body":"what it all comes down to? And you're going to"},{"speaker":"Zafira Intro and Bio","startTime":355.22,"endTime":363.38,"body":"hear so much of that in my chat was Zafira, who,"},{"speaker":"Zafira Intro and Bio","startTime":355.22,"endTime":363.38,"body":"by the way, was the keynote speaker at Amy"},{"speaker":"Zafira Intro and Bio","startTime":363.38,"endTime":371.75,"body":"Porterfield event in 2020. Yeah, she is kind of a"},{"speaker":"Zafira Intro and Bio","startTime":363.38,"endTime":371.75,"body":"big deal and I'm so proud to be able to call her"},{"speaker":"Zafira Intro and Bio","startTime":371.75,"endTime":377.9,"body":"my copywriting coach because I have learned so"},{"speaker":"Zafira Intro and Bio","startTime":371.75,"endTime":377.9,"body":"many incredible things for writing sales pages and"},{"speaker":"Zafira Intro and Bio","startTime":377.9,"endTime":384.02,"body":"writing emails from her so I will not wait to make"},{"speaker":"Zafira Intro and Bio","startTime":377.9,"endTime":384.02,"body":"you wait any longer because this conversation was"},{"speaker":"Zafira Intro and Bio","startTime":384.02,"endTime":387.47,"body":"so good. So here's my chat with Zafira."},{"speaker":"Krystal Proffitt","startTime":387.83000000000004,"endTime":393.8,"body":"Alright, Proffitt Podcast"},{"speaker":"Krystal Proffitt","startTime":387.83000000000004,"endTime":393.8,"body":"listeners, I'm so excited to bring you today's"},{"speaker":"Krystal Proffitt","startTime":393.8,"endTime":400.34000000000003,"body":"guest but also I'm just gonna call her my coach"},{"speaker":"Krystal Proffitt","startTime":393.8,"endTime":400.34000000000003,"body":"because I have learned so much copywriting from"},{"speaker":"Krystal Proffitt","startTime":400.37,"endTime":403.73,"body":"Zafira. So welcome to the show Zafira."},{"speaker":"Zafira Rajan","startTime":404.36,"endTime":408.62,"body":"Thanks so much for having me."},{"speaker":"Zafira Rajan","startTime":404.36,"endTime":408.62,"body":"Krystal. I'm honored to wear that title already."},{"speaker":"Krystal Proffitt","startTime":409.22,"endTime":414.98,"body":"Yes. Oh my gosh. Like I have"},{"speaker":"Krystal Proffitt","startTime":409.22,"endTime":414.98,"body":"just I was introduced to you last year from"},{"speaker":"Krystal Proffitt","startTime":415.01,"endTime":419.24,"body":"multiple different places. And it's kind of like"},{"speaker":"Krystal Proffitt","startTime":415.01,"endTime":419.24,"body":"and I've heard you say this before, it's like the"},{"speaker":"Krystal Proffitt","startTime":419.24,"endTime":425.96,"body":"Degrees of Kevin Bacon. I feel like it's like, you"},{"speaker":"Krystal Proffitt","startTime":419.24,"endTime":425.96,"body":"know, okay. Oh, this is how I know you from Mary"},{"speaker":"Krystal Proffitt","startTime":425.96,"endTime":430.91,"body":"Kay and I know you from Heather Sager and like all"},{"speaker":"Krystal Proffitt","startTime":425.96,"endTime":430.91,"body":"these like different places and I just like all"},{"speaker":"Krystal Proffitt","startTime":430.91,"endTime":436.61,"body":"the everything just aligned and now I'm like a"},{"speaker":"Krystal Proffitt","startTime":430.91,"endTime":436.61,"body":"super fan of All the things that you do. So I was"},{"speaker":"Krystal Proffitt","startTime":436.61,"endTime":443.18,"body":"so excited. Whenever you said you would come on to"},{"speaker":"Krystal Proffitt","startTime":436.61,"endTime":443.18,"body":"the show today to talk about copywriting. So I"},{"speaker":"Krystal Proffitt","startTime":443.18,"endTime":450.59000000000003,"body":"wanted to just start with baseline, like, let's"},{"speaker":"Krystal Proffitt","startTime":443.18,"endTime":450.59000000000003,"body":"just break it way down to the basics. What is"},{"speaker":"Krystal Proffitt","startTime":450.59000000000003,"endTime":453.14,"body":"copywriting? And what does that even mean?"},{"speaker":"Zafira Rajan","startTime":453.99,"endTime":459.33,"body":"This is a great question. Because if"},{"speaker":"Zafira Rajan","startTime":453.99,"endTime":459.33,"body":"you're thinking it's anything legal, if not, and"},{"speaker":"Zafira Rajan","startTime":459.33,"endTime":464.52,"body":"the beginning of my career, they're like, are you"},{"speaker":"Zafira Rajan","startTime":459.33,"endTime":464.52,"body":"a lawyer? Or do you work in this space, and it's"},{"speaker":"Zafira Rajan","startTime":464.52,"endTime":471.48,"body":"like, nope. But the simplest way to put it,"},{"speaker":"Zafira Rajan","startTime":464.52,"endTime":471.48,"body":"especially in the online world is any words you"},{"speaker":"Zafira Rajan","startTime":471.48,"endTime":478.2,"body":"write on the internet are considered copy, your"},{"speaker":"Zafira Rajan","startTime":471.48,"endTime":478.2,"body":"Facebook post is considered copy an email, you"},{"speaker":"Zafira Rajan","startTime":478.2,"endTime":484.8,"body":"send your list, it's considered copy the words on"},{"speaker":"Zafira Rajan","startTime":478.2,"endTime":484.8,"body":"your website are considered copy. any opportunity"},{"speaker":"Zafira Rajan","startTime":484.83,"endTime":490.71,"body":"you're giving yourself or your brand to show up"},{"speaker":"Zafira Rajan","startTime":484.83,"endTime":490.71,"body":"publicly and your words is copy. And what you're"},{"speaker":"Zafira Rajan","startTime":490.71,"endTime":494.97,"body":"doing is copywriting. Even if that's not what"},{"speaker":"Zafira Rajan","startTime":490.71,"endTime":494.97,"body":"you're thinking at the time, like you writing an"},{"speaker":"Zafira Rajan","startTime":494.97,"endTime":501.63,"body":"Instagram caption is copywriting. And the realm of"},{"speaker":"Zafira Rajan","startTime":494.97,"endTime":501.63,"body":"what that spans and includes, has grown and"},{"speaker":"Zafira Rajan","startTime":501.63,"endTime":508.2,"body":"evolved so much over the last, you know, five to"},{"speaker":"Zafira Rajan","startTime":501.63,"endTime":508.2,"body":"10 years. And that's why it can be really"},{"speaker":"Zafira Rajan","startTime":508.2,"endTime":513.6600000000001,"body":"confusing to understand, like, you know, am I a"},{"speaker":"Zafira Rajan","startTime":508.2,"endTime":513.6600000000001,"body":"copywriter? Do I need a copywriter? What is copy,"},{"speaker":"Zafira Rajan","startTime":514.26,"endTime":520.4100000000001,"body":"but the simplest way I like to put it is just any"},{"speaker":"Zafira Rajan","startTime":514.26,"endTime":520.4100000000001,"body":"any words you're attaching yourself to on the"},{"speaker":"Zafira Rajan","startTime":520.4100000000001,"endTime":528.51,"body":"internet, I would consider a copy. This is so"},{"speaker":"Zafira Rajan","startTime":520.4100000000001,"endTime":528.51,"body":"good. Because you know as podcasters we have our"},{"speaker":"Zafira Rajan","startTime":528.54,"endTime":533.25,"body":"websites, and then some people will say, Well, I"},{"speaker":"Zafira Rajan","startTime":528.54,"endTime":533.25,"body":"don't have a website, I just do show notes. Okay,"},{"speaker":"Zafira Rajan","startTime":533.28,"endTime":538.14,"body":"well, your show notes, the title of your podcast"},{"speaker":"Zafira Rajan","startTime":533.28,"endTime":538.14,"body":"episodes, the emails that you send out to your"},{"speaker":"Zafira Rajan","startTime":538.14,"endTime":544.47,"body":"people like, all of this is really entrenched in"},{"speaker":"Zafira Rajan","startTime":538.14,"endTime":544.47,"body":"the world of copywriting. And I feel like a lot of"},{"speaker":"Zafira Rajan","startTime":544.47,"endTime":551.73,"body":"podcasters Think of it as an afterthought. And I"},{"speaker":"Zafira Rajan","startTime":544.47,"endTime":551.73,"body":"want them to know that it's a lot more than that,"},{"speaker":"Zafira Rajan","startTime":551.73,"endTime":558.6600000000001,"body":"because you could create this incredible piece of"},{"speaker":"Zafira Rajan","startTime":551.73,"endTime":558.6600000000001,"body":"content. But if your title or the episode or the"},{"speaker":"Zafira Rajan","startTime":558.6600000000001,"endTime":564.06,"body":"thing, like that's kind of the channel to get them"},{"speaker":"Zafira Rajan","startTime":558.6600000000001,"endTime":564.06,"body":"to listen to it is an afterthought, then it may"},{"speaker":"Zafira Rajan","startTime":564.06,"endTime":570.45,"body":"not have the impact that you really wanted it to"},{"speaker":"Zafira Rajan","startTime":564.06,"endTime":570.45,"body":"have. Would you agree with that? Absolutely. Yeah."},{"speaker":"Zafira Rajan","startTime":570.45,"endTime":577.23,"body":"And the reason I think you probably say that is"},{"speaker":"Zafira Rajan","startTime":570.45,"endTime":577.23,"body":"because copy is shouldn't be an afterthought, it"},{"speaker":"Zafira Rajan","startTime":577.23,"endTime":582.39,"body":"should be strategic, it should be really rooted"},{"speaker":"Zafira Rajan","startTime":577.23,"endTime":582.39,"body":"and grounded in your brand and how you want to be"},{"speaker":"Zafira Rajan","startTime":582.39,"endTime":588.45,"body":"showing up consistently and the messages you want"},{"speaker":"Zafira Rajan","startTime":582.39,"endTime":588.45,"body":"to be sharing. But I think people often treat it"},{"speaker":"Zafira Rajan","startTime":588.45,"endTime":594.6,"body":"like a task, or some or something that's just on"},{"speaker":"Zafira Rajan","startTime":588.45,"endTime":594.6,"body":"their to do list. But really, I think once we all"},{"speaker":"Zafira Rajan","startTime":594.6,"endTime":600.63,"body":"get comfortable with that level and understanding"},{"speaker":"Zafira Rajan","startTime":594.6,"endTime":600.63,"body":"of the role copy plays in your business, it can"},{"speaker":"Zafira Rajan","startTime":600.63,"endTime":607.4100000000001,"body":"start becoming a real joy and delight and a lot"},{"speaker":"Zafira Rajan","startTime":600.63,"endTime":607.4100000000001,"body":"more natural arm of your voice, you know, for your"},{"speaker":"Zafira Rajan","startTime":607.4100000000001,"endTime":612.54,"body":"audience or a podcast or is like jumping on a show"},{"speaker":"Zafira Rajan","startTime":607.4100000000001,"endTime":612.54,"body":"and interviewing someone is really natural to"},{"speaker":"Zafira Rajan","startTime":612.54,"endTime":618.75,"body":"them. And you know, sitting down in front of a"},{"speaker":"Zafira Rajan","startTime":612.54,"endTime":618.75,"body":"Google Doc probably feels a lot different if"},{"speaker":"Zafira Rajan","startTime":618.75,"endTime":624.51,"body":"you're much more vocal, rather than like, you"},{"speaker":"Zafira Rajan","startTime":618.75,"endTime":624.51,"body":"know, bid and how you express yourself versus on"},{"speaker":"Zafira Rajan","startTime":624.51,"endTime":630.39,"body":"the written word. But the to have such a really"},{"speaker":"Zafira Rajan","startTime":624.51,"endTime":630.39,"body":"beautiful opportunity to play together, especially"},{"speaker":"Zafira Rajan","startTime":630.39,"endTime":635.7,"body":"in the podcasting world. So I'm so glad we're"},{"speaker":"Zafira Rajan","startTime":630.39,"endTime":635.7,"body":"having this conversation, because I hope that's"},{"speaker":"Zafira Rajan","startTime":635.76,"endTime":637.29,"body":"what people take away from it too."},{"speaker":"Krystal Proffitt","startTime":638.13,"endTime":642.36,"body":"Yes, well, it's funny because"},{"speaker":"Krystal Proffitt","startTime":638.13,"endTime":642.36,"body":"you said that about a Google Doc, because I feel"},{"speaker":"Krystal Proffitt","startTime":642.36,"endTime":648.72,"body":"like I get anxiety. When I sit down I see the"},{"speaker":"Krystal Proffitt","startTime":642.36,"endTime":648.72,"body":"cursor just like blinking at me. It's like it's"},{"speaker":"Krystal Proffitt","startTime":648.72,"endTime":654.93,"body":"mocking me like you don't really know what you're"},{"speaker":"Krystal Proffitt","startTime":648.72,"endTime":654.93,"body":"doing. You're just here. So my hack and for any"},{"speaker":"Krystal Proffitt","startTime":654.93,"endTime":662.01,"body":"podcaster that's out there. I use the voice typing"},{"speaker":"Krystal Proffitt","startTime":654.93,"endTime":662.01,"body":"in Google Docs to initially get ideas out of my"},{"speaker":"Krystal Proffitt","startTime":662.01,"endTime":667.11,"body":"head. But what does that feel like for you as a"},{"speaker":"Krystal Proffitt","startTime":662.01,"endTime":667.11,"body":"copywriter? And you sit down? like is that kind of"},{"speaker":"Krystal Proffitt","startTime":667.11,"endTime":673.2,"body":"your mode of getting ideas out of your head? And"},{"speaker":"Krystal Proffitt","startTime":667.11,"endTime":673.2,"body":"just starting on a project? Are you a Google Doc"},{"speaker":"Krystal Proffitt","startTime":673.2,"endTime":677.19,"body":"person? Do you like pen and paper? Like, tell us"},{"speaker":"Krystal Proffitt","startTime":673.2,"endTime":677.19,"body":"your secrets? all your secrets?"},{"speaker":"Zafira Rajan","startTime":677.27,"endTime":681.98,"body":"Oh, yeah, it's funny. You mentioned"},{"speaker":"Zafira Rajan","startTime":677.27,"endTime":681.98,"body":"the dictation because I always recommend that to"},{"speaker":"Zafira Rajan","startTime":682.82,"endTime":687.71,"body":"my friends and clients through just like I can"},{"speaker":"Zafira Rajan","startTime":682.82,"endTime":687.71,"body":"talk till the cows come home, but I can't I can't"},{"speaker":"Zafira Rajan","startTime":687.71,"endTime":692.84,"body":"write in a Google Doc to save my life. So makes"},{"speaker":"Zafira Rajan","startTime":687.71,"endTime":692.84,"body":"such a huge difference. Listen to that, if you're"},{"speaker":"Zafira Rajan","startTime":692.84,"endTime":698.69,"body":"that kind of person. For me, you know, I'm a lot"},{"speaker":"Zafira Rajan","startTime":692.84,"endTime":698.69,"body":"more like quiet and a lot more introverted, like I"},{"speaker":"Zafira Rajan","startTime":698.72,"endTime":705.23,"body":"eat. I have anxiety right now being on your"},{"speaker":"Zafira Rajan","startTime":698.72,"endTime":705.23,"body":"podcast, because it's not my natural space. But"},{"speaker":"Zafira Rajan","startTime":705.23,"endTime":711.41,"body":"how I prep for copy. Usually like I like to have a"},{"speaker":"Zafira Rajan","startTime":705.23,"endTime":711.41,"body":"rough outline of where I'm going and the message"},{"speaker":"Zafira Rajan","startTime":711.41,"endTime":717.38,"body":"that I want to impart and where I'm heading. So"},{"speaker":"Zafira Rajan","startTime":711.41,"endTime":717.38,"body":"I'll never really just start with a blank"},{"speaker":"Zafira Rajan","startTime":717.38,"endTime":723.23,"body":"document. I'll start with even a couple of"},{"speaker":"Zafira Rajan","startTime":717.38,"endTime":723.23,"body":"bullets. It's things we want to cover. Or I'll"},{"speaker":"Zafira Rajan","startTime":723.23,"endTime":729.08,"body":"have like some kind of prompt to get me going. But"},{"speaker":"Zafira Rajan","startTime":723.23,"endTime":729.08,"body":"when people are always like, oh, when you sit down"},{"speaker":"Zafira Rajan","startTime":729.08,"endTime":733.49,"body":"in front of a blank, Google doc and you don't know"},{"speaker":"Zafira Rajan","startTime":729.08,"endTime":733.49,"body":"what's coming next. Yeah, it's probably because"},{"speaker":"Zafira Rajan","startTime":733.49,"endTime":741.41,"body":"it's blank. You know, there's, there's no one"},{"speaker":"Zafira Rajan","startTime":733.49,"endTime":741.41,"body":"feels any inspiration when they do that it's if"},{"speaker":"Zafira Rajan","startTime":741.41,"endTime":745.64,"body":"you handed me a paintbrush and a blank canvas, I"},{"speaker":"Zafira Rajan","startTime":741.41,"endTime":745.64,"body":"would not know what to do with it unless I was"},{"speaker":"Zafira Rajan","startTime":745.64,"endTime":752.0600000000001,"body":"looking at a photo or I'd sketch something out in"},{"speaker":"Zafira Rajan","startTime":745.64,"endTime":752.0600000000001,"body":"advance. So I'm a notorious like pre pre pre"},{"speaker":"Zafira Rajan","startTime":752.0600000000001,"endTime":759.14,"body":"prepper. And I yeah, I really do that with like,"},{"speaker":"Zafira Rajan","startTime":752.0600000000001,"endTime":759.14,"body":"like some kind of structure or even with my"},{"speaker":"Zafira Rajan","startTime":759.14,"endTime":765.5600000000001,"body":"projects, they're always really organized in terms"},{"speaker":"Zafira Rajan","startTime":759.14,"endTime":765.5600000000001,"body":"of what we're tackling, and when so even the order"},{"speaker":"Zafira Rajan","startTime":765.5600000000001,"endTime":770.93,"body":"in which you write things can make such a big"},{"speaker":"Zafira Rajan","startTime":765.5600000000001,"endTime":770.93,"body":"difference. And we can touch on that later. But"},{"speaker":"Zafira Rajan","startTime":771.38,"endTime":775.52,"body":"yeah, that's, that's roughly my processes. I gotta"},{"speaker":"Zafira Rajan","startTime":771.38,"endTime":775.52,"body":"have some kind of an outline."},{"speaker":"Krystal Proffitt","startTime":776.3,"endTime":780.83,"body":"I love that. You said, I have a"},{"speaker":"Krystal Proffitt","startTime":776.3,"endTime":780.83,"body":"pre pre pre, like, pre planned, like, there's"},{"speaker":"Krystal Proffitt","startTime":780.83,"endTime":785.78,"body":"many, many steps in it. Because I feel like that's"},{"speaker":"Krystal Proffitt","startTime":780.83,"endTime":785.78,"body":"how my brain works too. Like I'm a journaler. So"},{"speaker":"Krystal Proffitt","startTime":785.78,"endTime":790.28,"body":"I'll like journal out ideas. And sometimes I'll"},{"speaker":"Krystal Proffitt","startTime":785.78,"endTime":790.28,"body":"get a whiteboard. And sometimes I'm just like,"},{"speaker":"Krystal Proffitt","startTime":790.91,"endTime":796.01,"body":"like, it just kind of depends on how old the ideas"},{"speaker":"Krystal Proffitt","startTime":790.91,"endTime":796.01,"body":"are coming to me and flowing. So I love that we"},{"speaker":"Krystal Proffitt","startTime":796.01,"endTime":800.93,"body":"all have the different it's just kind of what's in"},{"speaker":"Krystal Proffitt","startTime":796.01,"endTime":800.93,"body":"the moment, like what's working for me right then."},{"speaker":"Krystal Proffitt","startTime":800.93,"endTime":807.32,"body":"But I want to know, Have you always been in the"},{"speaker":"Krystal Proffitt","startTime":800.93,"endTime":807.32,"body":"online space of writing copy? Like, did you learn"},{"speaker":"Krystal Proffitt","startTime":807.32,"endTime":812.51,"body":"kind of a different approach a different, like"},{"speaker":"Krystal Proffitt","startTime":807.32,"endTime":812.51,"body":"more traditional sense of copy? And then you had"},{"speaker":"Krystal Proffitt","startTime":812.51,"endTime":817.1,"body":"to relearn a whole bunch of stuff or learn like a"},{"speaker":"Krystal Proffitt","startTime":812.51,"endTime":817.1,"body":"different way of doing this? What was that"},{"speaker":"Krystal Proffitt","startTime":817.1,"endTime":817.88,"body":"journey? Like?"},{"speaker":"Zafira Rajan","startTime":818.6,"endTime":822.2,"body":"Yeah, I'm so glad you asked that"},{"speaker":"Zafira Rajan","startTime":818.6,"endTime":822.2,"body":"question, because it took me a long time to"},{"speaker":"Zafira Rajan","startTime":822.2,"endTime":829.67,"body":"realize that what I was doing with copywriting, I"},{"speaker":"Zafira Rajan","startTime":822.2,"endTime":829.67,"body":"wasn't even wearing that hat. On my LinkedIn"},{"speaker":"Zafira Rajan","startTime":829.67,"endTime":836.0,"body":"profile back in the day, I actually started out in"},{"speaker":"Zafira Rajan","startTime":829.67,"endTime":836.0,"body":"marketing in higher education. So I was doing a"},{"speaker":"Zafira Rajan","startTime":836.0,"endTime":842.69,"body":"couple of different things. I was like, writing"},{"speaker":"Zafira Rajan","startTime":836.0,"endTime":842.69,"body":"web copy, I was designing brochures and writing"},{"speaker":"Zafira Rajan","startTime":842.69,"endTime":850.22,"body":"copy for that I was designing billboards, and like"},{"speaker":"Zafira Rajan","startTime":842.69,"endTime":850.22,"body":"having copy for those things. So in the beginning"},{"speaker":"Zafira Rajan","startTime":850.22,"endTime":858.23,"body":"of my career, in the marketing world, it was a lot"},{"speaker":"Zafira Rajan","startTime":850.22,"endTime":858.23,"body":"more focused on like multiple pieces of copy that"},{"speaker":"Zafira Rajan","startTime":858.23,"endTime":862.79,"body":"were needed. They were always tied into a bigger"},{"speaker":"Zafira Rajan","startTime":858.23,"endTime":862.79,"body":"picture, because I was also a graphic designer at"},{"speaker":"Zafira Rajan","startTime":862.79,"endTime":869.93,"body":"the time, where I could work on the visuals, and I"},{"speaker":"Zafira Rajan","startTime":862.79,"endTime":869.93,"body":"could work on the words at the same time. And then"},{"speaker":"Zafira Rajan","startTime":869.96,"endTime":875.6,"body":"as I started pivoting Out, out of a nine to five,"},{"speaker":"Zafira Rajan","startTime":869.96,"endTime":875.6,"body":"because I really couldn't handle it for more than"},{"speaker":"Zafira Rajan","startTime":875.6,"endTime":884.27,"body":"two years, like the entrepreneur, blood is just in"},{"speaker":"Zafira Rajan","startTime":875.6,"endTime":884.27,"body":"my jeans, and my family had to just embrace it. I"},{"speaker":"Zafira Rajan","startTime":884.3,"endTime":891.41,"body":"started doing stuff like social media copy, start"},{"speaker":"Zafira Rajan","startTime":884.3,"endTime":891.41,"body":"writing blogs, I was working on other people's web"},{"speaker":"Zafira Rajan","startTime":891.41,"endTime":896.36,"body":"copy. And you know how it is in the beginning. As"},{"speaker":"Zafira Rajan","startTime":891.41,"endTime":896.36,"body":"an entrepreneur, you're really just take anything"},{"speaker":"Zafira Rajan","startTime":896.36,"endTime":903.65,"body":"that comes your way. And over time, I locked"},{"speaker":"Zafira Rajan","startTime":896.36,"endTime":903.65,"body":"myself into a bunch of retainers, and basically"},{"speaker":"Zafira Rajan","startTime":903.65,"endTime":910.76,"body":"replicated my nine to five again. And it was"},{"speaker":"Zafira Rajan","startTime":903.65,"endTime":910.76,"body":"really only when I realized that my voice was"},{"speaker":"Zafira Rajan","startTime":910.76,"endTime":916.01,"body":"getting stifled. And I didn't actually know if I"},{"speaker":"Zafira Rajan","startTime":910.76,"endTime":916.01,"body":"had to send an email out to my list what that"},{"speaker":"Zafira Rajan","startTime":916.01,"endTime":923.66,"body":"would even sound like because I was just buried"},{"speaker":"Zafira Rajan","startTime":916.01,"endTime":923.66,"body":"under so many clients voices. And everyone I'd"},{"speaker":"Zafira Rajan","startTime":923.66,"endTime":930.5600000000001,"body":"worked with before I'd never actually given myself"},{"speaker":"Zafira Rajan","startTime":923.66,"endTime":930.5600000000001,"body":"that space to find it. So I did a writing retreat"},{"speaker":"Zafira Rajan","startTime":930.5600000000001,"endTime":938.27,"body":"with Laura Bell gray in Italy. A couple years ago,"},{"speaker":"Zafira Rajan","startTime":930.5600000000001,"endTime":938.27,"body":"I just like impulsively booked that ticket. And"},{"speaker":"Zafira Rajan","startTime":938.27,"endTime":945.77,"body":"that was the first time I realized copy is an urn"},{"speaker":"Zafira Rajan","startTime":938.27,"endTime":945.77,"body":"writing was really about unlearning everything I"},{"speaker":"Zafira Rajan","startTime":945.77,"endTime":950.09,"body":"had ever learned about writing and I did an"},{"speaker":"Zafira Rajan","startTime":945.77,"endTime":950.09,"body":"English Lit degree and I grew up and can't be a"},{"speaker":"Zafira Rajan","startTime":950.09,"endTime":956.42,"body":"journalist. And you know, I've done all of that"},{"speaker":"Zafira Rajan","startTime":950.09,"endTime":956.42,"body":"stuff. And it always had to be so structured and"},{"speaker":"Zafira Rajan","startTime":956.45,"endTime":964.19,"body":"done in a particular way. And just carving out"},{"speaker":"Zafira Rajan","startTime":956.45,"endTime":964.19,"body":"that week for myself really helped me lean into"},{"speaker":"Zafira Rajan","startTime":964.19,"endTime":970.37,"body":"the conversational nature that coffee has today"},{"speaker":"Zafira Rajan","startTime":964.19,"endTime":970.37,"body":"and that personality pot nature that copy should"},{"speaker":"Zafira Rajan","startTime":970.37,"endTime":978.65,"body":"carry with it today. And then I started taking"},{"speaker":"Zafira Rajan","startTime":970.37,"endTime":978.65,"body":"like other copywriting progress just like to get a"},{"speaker":"Zafira Rajan","startTime":978.65,"endTime":985.91,"body":"sense of like mentorship and working with other"},{"speaker":"Zafira Rajan","startTime":978.65,"endTime":985.91,"body":"people who were calling themselves copywriter than"},{"speaker":"Zafira Rajan","startTime":985.91,"endTime":991.25,"body":"we're doing it in the online entrepreneur space."},{"speaker":"Zafira Rajan","startTime":985.91,"endTime":991.25,"body":"And it was really by being a junior copywriter on"},{"speaker":"Zafira Rajan","startTime":991.25,"endTime":997.73,"body":"teams by sub contracting for other copywriters and"},{"speaker":"Zafira Rajan","startTime":991.25,"endTime":997.73,"body":"working with their clients who are very similar to"},{"speaker":"Zafira Rajan","startTime":997.73,"endTime":1003.01,"body":"the clients, I have now that I realized there was"},{"speaker":"Zafira Rajan","startTime":997.73,"endTime":1003.01,"body":"a whole other opportunity that I was looking at"},{"speaker":"Zafira Rajan","startTime":1003.01,"endTime":1009.67,"body":"before. And that could be way more fun as well."},{"speaker":"Zafira Rajan","startTime":1003.01,"endTime":1009.67,"body":"There's nothing I love more than working with"},{"speaker":"Zafira Rajan","startTime":1009.67,"endTime":1014.95,"body":"people who are so excited to turn their"},{"speaker":"Zafira Rajan","startTime":1009.67,"endTime":1014.95,"body":"personality all the way up to 100 in their copy."},{"speaker":"Zafira Rajan","startTime":1015.55,"endTime":1021.58,"body":"And now it's been probably about three, four years"},{"speaker":"Zafira Rajan","startTime":1015.55,"endTime":1021.58,"body":"that I've been primarily working with online"},{"speaker":"Zafira Rajan","startTime":1021.58,"endTime":1029.05,"body":"entrepreneurs on personality driven copy. And"},{"speaker":"Zafira Rajan","startTime":1021.58,"endTime":1029.05,"body":"that's really the cliffnotes of that journey. But"},{"speaker":"Zafira Rajan","startTime":1029.08,"endTime":1034.21,"body":"when I look back at it now, I just I probably"},{"speaker":"Zafira Rajan","startTime":1029.08,"endTime":1034.21,"body":"wouldn't have dreamed of what I'm doing now or"},{"speaker":"Zafira Rajan","startTime":1034.21,"endTime":1040.48,"body":"what I get paid to do, which is to like, have fun"},{"speaker":"Zafira Rajan","startTime":1034.21,"endTime":1040.48,"body":"with words, really. And that could have looked so"},{"speaker":"Zafira Rajan","startTime":1040.48,"endTime":1044.98,"body":"different from probably even what my parents"},{"speaker":"Zafira Rajan","startTime":1040.48,"endTime":1044.98,"body":"thought I would end up doing as a writer, you"},{"speaker":"Zafira Rajan","startTime":1044.98,"endTime":1051.25,"body":"know, it's so hard to even, like communicate it to"},{"speaker":"Zafira Rajan","startTime":1044.98,"endTime":1051.25,"body":"them. But I'm doing when I'm writing like a sales"},{"speaker":"Zafira Rajan","startTime":1051.25,"endTime":1057.04,"body":"page for someone, you know, that it's such a joy,"},{"speaker":"Zafira Rajan","startTime":1051.25,"endTime":1057.04,"body":"and it's such a gift. And I'm grateful for it all"},{"speaker":"Zafira Rajan","startTime":1057.0700000000002,"endTime":1057.52,"body":"the time."},{"speaker":"Krystal Proffitt","startTime":1058.72,"endTime":1062.5,"body":"I love this so much. And I love"},{"speaker":"Krystal Proffitt","startTime":1058.72,"endTime":1062.5,"body":"how like when you're explaining, you know, working"},{"speaker":"Krystal Proffitt","startTime":1062.5,"endTime":1066.79,"body":"with other clients or writing with other clients,"},{"speaker":"Krystal Proffitt","startTime":1062.5,"endTime":1066.79,"body":"I imagined someone who's having like an identity"},{"speaker":"Krystal Proffitt","startTime":1066.79,"endTime":1073.21,"body":"crisis, like how do I even use my own voice? How"},{"speaker":"Krystal Proffitt","startTime":1066.79,"endTime":1073.21,"body":"can I like, really even make this work? Because"},{"speaker":"Krystal Proffitt","startTime":1073.21,"endTime":1079.42,"body":"I've been doing this for other people for so long."},{"speaker":"Krystal Proffitt","startTime":1073.21,"endTime":1079.42,"body":"And I imagine that someone's listening right now."},{"speaker":"Krystal Proffitt","startTime":1079.75,"endTime":1086.38,"body":"And something I really want to touch on is you"},{"speaker":"Krystal Proffitt","startTime":1079.75,"endTime":1086.38,"body":"saying you work with personality driven copy,"},{"speaker":"Krystal Proffitt","startTime":1086.4099999999999,"endTime":1090.7,"body":"right, because we've talked about what copywriting"},{"speaker":"Krystal Proffitt","startTime":1086.4099999999999,"endTime":1090.7,"body":"is, it's basically anything you put out online,"},{"speaker":"Krystal Proffitt","startTime":1090.73,"endTime":1095.65,"body":"anything you put out online, is by debt, by our"},{"speaker":"Krystal Proffitt","startTime":1090.73,"endTime":1095.65,"body":"definition, like we're saying, our collective"},{"speaker":"Krystal Proffitt","startTime":1095.65,"endTime":1103.3,"body":"definition, it's copy. And I have people who are"},{"speaker":"Krystal Proffitt","startTime":1095.65,"endTime":1103.3,"body":"in this community of podcasters, that say, that's"},{"speaker":"Krystal Proffitt","startTime":1103.3,"endTime":1110.4099999999999,"body":"good for you. I'm glad that you do that. However,"},{"speaker":"Krystal Proffitt","startTime":1103.3,"endTime":1110.4099999999999,"body":"I have to speak in a certain way. So people take"},{"speaker":"Krystal Proffitt","startTime":1110.4099999999999,"endTime":1116.4099999999999,"body":"me seriously, I come from a corporate background,"},{"speaker":"Krystal Proffitt","startTime":1110.4099999999999,"endTime":1116.4099999999999,"body":"I come from an academic background, and I need to"},{"speaker":"Krystal Proffitt","startTime":1116.4099999999999,"endTime":1124.1799999999998,"body":"speak in a certain way so that I'm seen as an"},{"speaker":"Krystal Proffitt","startTime":1116.4099999999999,"endTime":1124.1799999999998,"body":"expert in what I do. So could you kind of speak to"},{"speaker":"Krystal Proffitt","startTime":1124.1799999999998,"endTime":1129.3400000000001,"body":"that and how someone can infuse their personality,"},{"speaker":"Krystal Proffitt","startTime":1124.1799999999998,"endTime":1129.3400000000001,"body":"even if they feel I mean, and I'm just gonna say"},{"speaker":"Krystal Proffitt","startTime":1129.3400000000001,"endTime":1135.4,"body":"it because people say this to me all the time."},{"speaker":"Krystal Proffitt","startTime":1129.3400000000001,"endTime":1135.4,"body":"What I talk about is boring. And I don't know how"},{"speaker":"Krystal Proffitt","startTime":1135.4,"endTime":1140.77,"body":"I'm going to get people excited to listen to a"},{"speaker":"Krystal Proffitt","startTime":1135.4,"endTime":1140.77,"body":"podcast that other people think is boring. I love"},{"speaker":"Krystal Proffitt","startTime":1140.77,"endTime":1142.1799999999998,"body":"it, but they think it's boring."},{"speaker":"Zafira Rajan","startTime":1144.4299999999998,"endTime":1149.8600000000001,"body":"I'm so glad he asked this question,"},{"speaker":"Zafira Rajan","startTime":1144.4299999999998,"endTime":1149.8600000000001,"body":"because and you've heard me say this before your"},{"speaker":"Zafira Rajan","startTime":1149.8600000000001,"endTime":1155.74,"body":"personalities, the only thing that really sets you"},{"speaker":"Zafira Rajan","startTime":1149.8600000000001,"endTime":1155.74,"body":"apart from other brands in today's world. And"},{"speaker":"Zafira Rajan","startTime":1155.98,"endTime":1161.7399999999998,"body":"that's because they're parts of you that no one"},{"speaker":"Zafira Rajan","startTime":1155.98,"endTime":1161.7399999999998,"body":"can replicate that no one can emulate or sell or"},{"speaker":"Zafira Rajan","startTime":1161.7399999999998,"endTime":1168.04,"body":"package up. And I think the whole notion and the"},{"speaker":"Zafira Rajan","startTime":1161.7399999999998,"endTime":1168.04,"body":"whole mindat mentality of people have to take me"},{"speaker":"Zafira Rajan","startTime":1168.04,"endTime":1174.6399999999999,"body":"seriously, I have to show up as an expert."},{"speaker":"Zafira Rajan","startTime":1168.04,"endTime":1174.6399999999999,"body":"Absolutely. But there's so much else that's also"},{"speaker":"Zafira Rajan","startTime":1174.6399999999999,"endTime":1179.3200000000002,"body":"really important today, especially if you're a"},{"speaker":"Zafira Rajan","startTime":1174.6399999999999,"endTime":1179.3200000000002,"body":"personal brand. I think what goes hand in hand"},{"speaker":"Zafira Rajan","startTime":1179.3200000000002,"endTime":1184.63,"body":"with that is, it's important that I have empathy"},{"speaker":"Zafira Rajan","startTime":1179.3200000000002,"endTime":1184.63,"body":"for my audience as important that they feel"},{"speaker":"Zafira Rajan","startTime":1184.63,"endTime":1190.5700000000002,"body":"connected to who I am on a human level, it's also"},{"speaker":"Zafira Rajan","startTime":1184.63,"endTime":1190.5700000000002,"body":"important that they see me as someone that they"},{"speaker":"Zafira Rajan","startTime":1190.5700000000002,"endTime":1194.92,"body":"can have an open conversation with someone that"},{"speaker":"Zafira Rajan","startTime":1190.5700000000002,"endTime":1194.92,"body":"they can reach out to someone that they're excited"},{"speaker":"Zafira Rajan","startTime":1194.92,"endTime":1200.29,"body":"to collaborate with someone that they're excited"},{"speaker":"Zafira Rajan","startTime":1194.92,"endTime":1200.29,"body":"to listen to on the podcast, and really feel like"},{"speaker":"Zafira Rajan","startTime":1200.29,"endTime":1206.5,"body":"they know, like see and understand you beyond the"},{"speaker":"Zafira Rajan","startTime":1200.29,"endTime":1206.5,"body":"level of what you do and what you offer and the"},{"speaker":"Zafira Rajan","startTime":1206.5,"endTime":1212.98,"body":"advice that you give. And that really like comes"},{"speaker":"Zafira Rajan","startTime":1206.5,"endTime":1212.98,"body":"down to drilling in on your personality and how"},{"speaker":"Zafira Rajan","startTime":1212.98,"endTime":1219.1,"body":"you can bring that to the surface a little bit"},{"speaker":"Zafira Rajan","startTime":1212.98,"endTime":1219.1,"body":"more. So let's say you know, you're a podcaster,"},{"speaker":"Zafira Rajan","startTime":1219.1,"endTime":1227.1999999999998,"body":"who talks about health and wellness, and you're an"},{"speaker":"Zafira Rajan","startTime":1219.1,"endTime":1227.1999999999998,"body":"expert on I don't know, gut bacteria, or something"},{"speaker":"Zafira Rajan","startTime":1227.8000000000002,"endTime":1235.0900000000001,"body":"that some people know you for. That's something"},{"speaker":"Zafira Rajan","startTime":1227.8000000000002,"endTime":1235.0900000000001,"body":"you've always been an expert in. Probably there"},{"speaker":"Zafira Rajan","startTime":1235.0900000000001,"endTime":1239.5,"body":"are some things about you that your audience would"},{"speaker":"Zafira Rajan","startTime":1235.0900000000001,"endTime":1239.5,"body":"love to know that aren't necessarily connected to"},{"speaker":"Zafira Rajan","startTime":1239.5,"endTime":1244.1799999999998,"body":"that. But then make them really remember you and"},{"speaker":"Zafira Rajan","startTime":1239.5,"endTime":1244.1799999999998,"body":"like make sure that you're top of mind for them."},{"speaker":"Zafira Rajan","startTime":1244.5100000000002,"endTime":1251.1999999999998,"body":"So the easiest ways to sprinkle personality into"},{"speaker":"Zafira Rajan","startTime":1244.5100000000002,"endTime":1251.1999999999998,"body":"your coffee or how you're showing up is any kind"},{"speaker":"Zafira Rajan","startTime":1251.1999999999998,"endTime":1256.06,"body":"of pop culture reference. So you know, like what"},{"speaker":"Zafira Rajan","startTime":1251.1999999999998,"endTime":1256.06,"body":"TV shows? Are you watching? What music do you"},{"speaker":"Zafira Rajan","startTime":1256.06,"endTime":1262.3600000000001,"body":"listen to? What books are you reading, those are"},{"speaker":"Zafira Rajan","startTime":1256.06,"endTime":1262.3600000000001,"body":"all things you can put in your bio on your about"},{"speaker":"Zafira Rajan","startTime":1262.3600000000001,"endTime":1270.1,"body":"page, something you can slip into on a podcast and"},{"speaker":"Zafira Rajan","startTime":1262.3600000000001,"endTime":1270.1,"body":"mention anything related to your childhood self or"},{"speaker":"Zafira Rajan","startTime":1270.1,"endTime":1276.6999999999998,"body":"your hobbies or things that you used to do that"},{"speaker":"Zafira Rajan","startTime":1270.1,"endTime":1276.6999999999998,"body":"you still do now. And those are just like really"},{"speaker":"Zafira Rajan","startTime":1276.6999999999998,"endTime":1282.2199999999998,"body":"fun little ways or things that are like weird"},{"speaker":"Zafira Rajan","startTime":1276.6999999999998,"endTime":1282.2199999999998,"body":"about you. I love talking about your weird and how"},{"speaker":"Zafira Rajan","startTime":1282.2199999999998,"endTime":1288.3400000000001,"body":"you can find that. And you know, if you do one"},{"speaker":"Zafira Rajan","startTime":1282.2199999999998,"endTime":1288.3400000000001,"body":"thing after this podcast, just text your best"},{"speaker":"Zafira Rajan","startTime":1288.3400000000001,"endTime":1293.8899999999999,"body":"friend, or get up and ask your spouse or your"},{"speaker":"Zafira Rajan","startTime":1288.3400000000001,"endTime":1293.8899999999999,"body":"partner or someone that you live with what they"},{"speaker":"Zafira Rajan","startTime":1293.8899999999999,"endTime":1300.25,"body":"find really funny, interesting, weird about you"},{"speaker":"Zafira Rajan","startTime":1293.8899999999999,"endTime":1300.25,"body":"maybe what their first impression of you was like"},{"speaker":"Zafira Rajan","startTime":1300.25,"endTime":1308.17,"body":"when they first met you. And you'll be really"},{"speaker":"Zafira Rajan","startTime":1300.25,"endTime":1308.17,"body":"surprised by the answers they give you. And those"},{"speaker":"Zafira Rajan","startTime":1308.17,"endTime":1314.62,"body":"are all really great things to start weaving into"},{"speaker":"Zafira Rajan","startTime":1308.17,"endTime":1314.62,"body":"your copy on your website, on your bow page, maybe"},{"speaker":"Zafira Rajan","startTime":1314.62,"endTime":1320.3200000000002,"body":"even on your podcast bio, but also to start"},{"speaker":"Zafira Rajan","startTime":1314.62,"endTime":1320.3200000000002,"body":"sprinkling through conversations in your podcast."},{"speaker":"Zafira Rajan","startTime":1320.77,"endTime":1325.06,"body":"And the reason what I mean those might sound"},{"speaker":"Zafira Rajan","startTime":1320.77,"endTime":1325.06,"body":"really fluffy or there you might sound and that"},{"speaker":"Zafira Rajan","startTime":1325.0900000000001,"endTime":1329.8899999999999,"body":"might sound like, you know why is that important"},{"speaker":"Zafira Rajan","startTime":1325.0900000000001,"endTime":1329.8899999999999,"body":"to my audience? How does that make me show up as"},{"speaker":"Zafira Rajan","startTime":1329.8899999999999,"endTime":1336.6399999999999,"body":"an expert? what you're really doing is what I do"},{"speaker":"Zafira Rajan","startTime":1329.8899999999999,"endTime":1336.6399999999999,"body":"called like a bit of a ping pong effect, you're"},{"speaker":"Zafira Rajan","startTime":1336.6399999999999,"endTime":1341.8600000000001,"body":"like throwing something to your audience that they"},{"speaker":"Zafira Rajan","startTime":1336.6399999999999,"endTime":1341.8600000000001,"body":"can hit you back with, you know, playfully. And"},{"speaker":"Zafira Rajan","startTime":1341.8600000000001,"endTime":1348.9099999999999,"body":"every time I mentioned, for example, that, you"},{"speaker":"Zafira Rajan","startTime":1341.8600000000001,"endTime":1348.9099999999999,"body":"know, I used to watch Game of Thrones or that I"},{"speaker":"Zafira Rajan","startTime":1349.48,"endTime":1354.0100000000002,"body":"was obsessed with Harry Potter and I was pretty"},{"speaker":"Zafira Rajan","startTime":1349.48,"endTime":1354.0100000000002,"body":"much like her mining in the library all the time"},{"speaker":"Zafira Rajan","startTime":1354.0100000000002,"endTime":1359.56,"body":"as a kid. And that's still the same. Now I just am"},{"speaker":"Zafira Rajan","startTime":1354.0100000000002,"endTime":1359.56,"body":"constantly reading, when I get on calls with"},{"speaker":"Zafira Rajan","startTime":1359.56,"endTime":1364.5100000000002,"body":"people, or when people send me emails, or they"},{"speaker":"Zafira Rajan","startTime":1359.56,"endTime":1364.5100000000002,"body":"reach out to me on Instagram, they will gravitate"},{"speaker":"Zafira Rajan","startTime":1364.5100000000002,"endTime":1369.0700000000002,"body":"to those little bits of my personality, because"},{"speaker":"Zafira Rajan","startTime":1364.5100000000002,"endTime":1369.0700000000002,"body":"that's what helps them feel seen and understood."},{"speaker":"Zafira Rajan","startTime":1369.31,"endTime":1375.6399999999999,"body":"Like, oh my gosh, yes, I am such a fan of dinners,"},{"speaker":"Zafira Rajan","startTime":1369.31,"endTime":1375.6399999999999,"body":"too, you know, etc, etc. Or, oh, my God, like my"},{"speaker":"Zafira Rajan","startTime":1375.6399999999999,"endTime":1379.2399999999998,"body":"kids just started reading Harry Potter. And now it"},{"speaker":"Zafira Rajan","startTime":1375.6399999999999,"endTime":1379.2399999999998,"body":"feels like it's come full circle, because I've"},{"speaker":"Zafira Rajan","startTime":1379.2399999999998,"endTime":1385.6,"body":"been a fan my whole life, or a little things like"},{"speaker":"Zafira Rajan","startTime":1379.2399999999998,"endTime":1385.6,"body":"that. So I think we can just have a little bit"},{"speaker":"Zafira Rajan","startTime":1385.6,"endTime":1392.6799999999998,"body":"more fun with our rent than we used to before. And"},{"speaker":"Zafira Rajan","startTime":1385.6,"endTime":1392.6799999999998,"body":"it doesn't put you at risk of being taken less"},{"speaker":"Zafira Rajan","startTime":1392.6799999999998,"endTime":1398.35,"body":"seriously anymore. Because there's so much"},{"speaker":"Zafira Rajan","startTime":1392.6799999999998,"endTime":1398.35,"body":"competition out there, there are a million people"},{"speaker":"Zafira Rajan","startTime":1398.35,"endTime":1404.1399999999999,"body":"you could be listening to there a million podcasts"},{"speaker":"Zafira Rajan","startTime":1398.35,"endTime":1404.1399999999999,"body":"that people could be downloading. But when people"},{"speaker":"Zafira Rajan","startTime":1404.1399999999999,"endTime":1409.4499999999998,"body":"think about what sets you apart, it's not"},{"speaker":"Zafira Rajan","startTime":1404.1399999999999,"endTime":1409.4499999999998,"body":"necessarily going to be what you're an expert at,"},{"speaker":"Zafira Rajan","startTime":1409.7199999999998,"endTime":1415.2399999999998,"body":"or what your niche is, it's going to be who you"},{"speaker":"Zafira Rajan","startTime":1409.7199999999998,"endTime":1415.2399999999998,"body":"are on a human level. So you know, not being"},{"speaker":"Zafira Rajan","startTime":1415.27,"endTime":1421.15,"body":"afraid to lean into that a little bit more, even"},{"speaker":"Zafira Rajan","startTime":1415.27,"endTime":1421.15,"body":"in your emails or wherever, like I said, copies"},{"speaker":"Zafira Rajan","startTime":1421.15,"endTime":1427.0,"body":"sprinkled throughout the internet, you'll be"},{"speaker":"Zafira Rajan","startTime":1421.15,"endTime":1427.0,"body":"really surprised by just how much people resonate"},{"speaker":"Zafira Rajan","startTime":1427.0,"endTime":1432.79,"body":"with those little details about who you are. And I"},{"speaker":"Zafira Rajan","startTime":1427.0,"endTime":1432.79,"body":"mean, I'm sure you know that Krystal, because I've"},{"speaker":"Zafira Rajan","startTime":1432.79,"endTime":1438.04,"body":"been talking about personality for a long time."},{"speaker":"Zafira Rajan","startTime":1432.79,"endTime":1438.04,"body":"And your world too, but I'm sure you you resonate"},{"speaker":"Zafira Rajan","startTime":1438.04,"endTime":1438.85,"body":"with that as well."},{"speaker":"Krystal Proffitt","startTime":1439.33,"endTime":1442.7199999999998,"body":"Oh, my gosh, well, it's funny"},{"speaker":"Krystal Proffitt","startTime":1439.33,"endTime":1442.7199999999998,"body":"because you know, I mentioned at the beginning, I"},{"speaker":"Krystal Proffitt","startTime":1442.7199999999998,"endTime":1448.27,"body":"was like the fear of kind of like my copywriting"},{"speaker":"Krystal Proffitt","startTime":1442.7199999999998,"endTime":1448.27,"body":"coach, because I participated. She has this"},{"speaker":"Krystal Proffitt","startTime":1448.3000000000002,"endTime":1455.17,"body":"incredible kit that her sales page personality"},{"speaker":"Krystal Proffitt","startTime":1448.3000000000002,"endTime":1455.17,"body":"kit, and I'm not joking, before, like, and I've"},{"speaker":"Krystal Proffitt","startTime":1455.17,"endTime":1460.15,"body":"had so many courses, so many different kinds of"},{"speaker":"Krystal Proffitt","startTime":1455.17,"endTime":1460.15,"body":"trainings on like how to write sales page, and"},{"speaker":"Krystal Proffitt","startTime":1460.15,"endTime":1466.9899999999998,"body":"it's very canned, like it's super templated. And"},{"speaker":"Krystal Proffitt","startTime":1460.15,"endTime":1466.9899999999998,"body":"like, okay, insert product here, insert what you"},{"speaker":"Krystal Proffitt","startTime":1466.9899999999998,"endTime":1473.44,"body":"do here insert, so it's very, like, just drop in"},{"speaker":"Krystal Proffitt","startTime":1466.9899999999998,"endTime":1473.44,"body":"your words. And it's like, oh, it's the exact same"},{"speaker":"Krystal Proffitt","startTime":1473.44,"endTime":1480.3400000000001,"body":"thing that the person teaching, it wanted me to"},{"speaker":"Krystal Proffitt","startTime":1473.44,"endTime":1480.3400000000001,"body":"say it just has my template and I'm like, okay, it"},{"speaker":"Krystal Proffitt","startTime":1480.3400000000001,"endTime":1486.19,"body":"doesn't really get me excited, but it's there."},{"speaker":"Krystal Proffitt","startTime":1480.3400000000001,"endTime":1486.19,"body":"It's kind of like a checkbox, like, okay, check. I"},{"speaker":"Krystal Proffitt","startTime":1486.19,"endTime":1492.7600000000002,"body":"did it, let's move on. But whenever I started"},{"speaker":"Krystal Proffitt","startTime":1486.19,"endTime":1492.7600000000002,"body":"working with Zafira, like, if you've ever seen"},{"speaker":"Krystal Proffitt","startTime":1492.79,"endTime":1499.4499999999998,"body":"like my course of Profit for Proffitt Podcasting,"},{"speaker":"Krystal Proffitt","startTime":1492.79,"endTime":1499.4499999999998,"body":"I was so inspired because you asked so many"},{"speaker":"Krystal Proffitt","startTime":1499.4499999999998,"endTime":1504.31,"body":"different questions in the kit, where you're like,"},{"speaker":"Krystal Proffitt","startTime":1499.4499999999998,"endTime":1504.31,"body":"Okay, what's your favorite show? Like, what's"},{"speaker":"Krystal Proffitt","startTime":1504.31,"endTime":1510.19,"body":"something weird, quirky about you, and like, all"},{"speaker":"Krystal Proffitt","startTime":1504.31,"endTime":1510.19,"body":"these things, and I was like, I love Friends. I"},{"speaker":"Krystal Proffitt","startTime":1510.19,"endTime":1515.35,"body":"want to put all of it. I've always had this, like,"},{"speaker":"Krystal Proffitt","startTime":1510.19,"endTime":1515.35,"body":"kind of, it's like, right underneath the surface,"},{"speaker":"Krystal Proffitt","startTime":1515.35,"endTime":1521.02,"body":"like, I want to talk about friends a lot more. But"},{"speaker":"Krystal Proffitt","startTime":1515.35,"endTime":1521.02,"body":"I don't, because again, going back to what, you"},{"speaker":"Krystal Proffitt","startTime":1521.02,"endTime":1524.5900000000001,"body":"know, people in the audience are feeling they're"},{"speaker":"Krystal Proffitt","startTime":1521.02,"endTime":1524.5900000000001,"body":"like, people are gonna think I'm dumb. Or people"},{"speaker":"Krystal Proffitt","startTime":1524.5900000000001,"endTime":1530.2600000000002,"body":"are gonna be like, Oh, she's just so fluffy, and"},{"speaker":"Krystal Proffitt","startTime":1524.5900000000001,"endTime":1530.2600000000002,"body":"doesn't have any, like real depth to her. Because"},{"speaker":"Krystal Proffitt","startTime":1530.2600000000002,"endTime":1535.63,"body":"she's just talking about these fluffy ideas. I"},{"speaker":"Krystal Proffitt","startTime":1530.2600000000002,"endTime":1535.63,"body":"have gotten more comments about people saying,"},{"speaker":"Krystal Proffitt","startTime":1535.63,"endTime":1542.62,"body":"like, I love that you talk about friends. And you"},{"speaker":"Krystal Proffitt","startTime":1535.63,"endTime":1542.62,"body":"talk about, you know, Joey doesn't share food on"},{"speaker":"Krystal Proffitt","startTime":1542.62,"endTime":1548.17,"body":"your sales page, because it just cracks me up. It"},{"speaker":"Krystal Proffitt","startTime":1542.62,"endTime":1548.17,"body":"made me laugh so hard. So I learned that from"},{"speaker":"Krystal Proffitt","startTime":1548.17,"endTime":1554.3200000000002,"body":"Zafira. You guys like she's the one that taught me"},{"speaker":"Krystal Proffitt","startTime":1548.17,"endTime":1554.3200000000002,"body":"how to do that. So thank you so much. But I want"},{"speaker":"Krystal Proffitt","startTime":1554.3200000000002,"endTime":1561.46,"body":"to just like ask, like, on the most basic level,"},{"speaker":"Krystal Proffitt","startTime":1554.3200000000002,"endTime":1561.46,"body":"how can we besides just like asking, you know,"},{"speaker":"Krystal Proffitt","startTime":1561.46,"endTime":1565.63,"body":"like, what are some of our quirks. So let's say"},{"speaker":"Krystal Proffitt","startTime":1561.46,"endTime":1565.63,"body":"everyone listens to this. This is your assignment,"},{"speaker":"Krystal Proffitt","startTime":1565.6599999999999,"endTime":1570.46,"body":"y'all. By the way, you got it. You got to go ask"},{"speaker":"Krystal Proffitt","startTime":1565.6599999999999,"endTime":1570.46,"body":"what is this? What is a weird quirk or something"},{"speaker":"Krystal Proffitt","startTime":1570.46,"endTime":1575.8899999999999,"body":"that is like the first impression that you had on"},{"speaker":"Krystal Proffitt","startTime":1570.46,"endTime":1575.8899999999999,"body":"other people that you're surrounded with? What do"},{"speaker":"Krystal Proffitt","startTime":1575.8899999999999,"endTime":1582.25,"body":"we do with that information? Like, do we need to"},{"speaker":"Krystal Proffitt","startTime":1575.8899999999999,"endTime":1582.25,"body":"start really sharing like, okay, I just I've never"},{"speaker":"Krystal Proffitt","startTime":1582.25,"endTime":1587.5300000000002,"body":"really talked about this part of me, do I just"},{"speaker":"Krystal Proffitt","startTime":1582.25,"endTime":1587.5300000000002,"body":"send an email to my list? Do I just kind of inched"},{"speaker":"Krystal Proffitt","startTime":1587.5300000000002,"endTime":1593.83,"body":"my way in by posting on social media? Like what is"},{"speaker":"Krystal Proffitt","startTime":1587.5300000000002,"endTime":1593.83,"body":"kind of the next baby step that someone would take"},{"speaker":"Krystal Proffitt","startTime":1593.8600000000001,"endTime":1598.15,"body":"in getting more comfortable writing this kind of"},{"speaker":"Krystal Proffitt","startTime":1593.8600000000001,"endTime":1598.15,"body":"copy?"},{"speaker":"Zafira Rajan","startTime":1598.6,"endTime":1603.19,"body":"Yeah, this is such a good question."},{"speaker":"Zafira Rajan","startTime":1598.6,"endTime":1603.19,"body":"So let's take this example that you just shared"},{"speaker":"Zafira Rajan","startTime":1603.19,"endTime":1606.8200000000002,"body":"about friends, right? You're like, Okay, that was"},{"speaker":"Zafira Rajan","startTime":1603.19,"endTime":1606.8200000000002,"body":"underneath the surface. I don't really sure"},{"speaker":"Zafira Rajan","startTime":1606.8200000000002,"endTime":1612.52,"body":"though, my audience before. Now, I want to start"},{"speaker":"Zafira Rajan","startTime":1606.8200000000002,"endTime":1612.52,"body":"putting it out there. So one simple way you can do"},{"speaker":"Zafira Rajan","startTime":1612.52,"endTime":1619.96,"body":"it is, let's say you have your weekly newsletter"},{"speaker":"Zafira Rajan","startTime":1612.52,"endTime":1619.96,"body":"that you've sent out to your list, add into your"},{"speaker":"Zafira Rajan","startTime":1619.96,"endTime":1627.2199999999998,"body":"PS like, oh, PS, this week, I started rewatching"},{"speaker":"Zafira Rajan","startTime":1619.96,"endTime":1627.2199999999998,"body":"Season Five of friends because, you know, like, I"},{"speaker":"Zafira Rajan","startTime":1627.2199999999998,"endTime":1632.02,"body":"just really needed some comfort TV and like, given"},{"speaker":"Zafira Rajan","startTime":1627.2199999999998,"endTime":1632.02,"body":"the state of the world, like I think we're all"},{"speaker":"Zafira Rajan","startTime":1632.02,"endTime":1638.08,"body":"doing that right now. Um, What have you been"},{"speaker":"Zafira Rajan","startTime":1632.02,"endTime":1638.08,"body":"bingeing or watching or reading lately, like, hit"},{"speaker":"Zafira Rajan","startTime":1638.08,"endTime":1642.6100000000001,"body":"reply. And let me know. That's like a really"},{"speaker":"Zafira Rajan","startTime":1638.08,"endTime":1642.6100000000001,"body":"simple way to start the conversation, right. And"},{"speaker":"Zafira Rajan","startTime":1642.6100000000001,"endTime":1648.79,"body":"it doesn't have to take away from the actual"},{"speaker":"Zafira Rajan","startTime":1642.6100000000001,"endTime":1648.79,"body":"content of the email. on social media, we all do"},{"speaker":"Zafira Rajan","startTime":1648.79,"endTime":1654.04,"body":"those intro posts, after a while where you re"},{"speaker":"Zafira Rajan","startTime":1648.79,"endTime":1654.04,"body":"introduce yourself to your audience, especially"},{"speaker":"Zafira Rajan","startTime":1654.04,"endTime":1658.12,"body":"after you've been getting a bunch of new"},{"speaker":"Zafira Rajan","startTime":1654.04,"endTime":1658.12,"body":"followers. So maybe on Instagram, you're like,"},{"speaker":"Zafira Rajan","startTime":1658.12,"endTime":1663.88,"body":"hey, it's been a while since I introduced myself"},{"speaker":"Zafira Rajan","startTime":1658.12,"endTime":1663.88,"body":"on here. I'm Krystal. And here are a couple of"},{"speaker":"Zafira Rajan","startTime":1663.88,"endTime":1669.2199999999998,"body":"like, you know, fun things about me, like, I love"},{"speaker":"Zafira Rajan","startTime":1663.88,"endTime":1669.2199999999998,"body":"friends and blah, blah, blah, and a bunch of other"},{"speaker":"Zafira Rajan","startTime":1669.2199999999998,"endTime":1675.6999999999998,"body":"things and then explaining what you do. But that's"},{"speaker":"Zafira Rajan","startTime":1669.2199999999998,"endTime":1675.6999999999998,"body":"a really easy way to weave it in there. And then"},{"speaker":"Zafira Rajan","startTime":1675.6999999999998,"endTime":1681.67,"body":"on your about page, I really like to have a"},{"speaker":"Zafira Rajan","startTime":1675.6999999999998,"endTime":1681.67,"body":"section at the end where it's kind of like rapid"},{"speaker":"Zafira Rajan","startTime":1681.67,"endTime":1689.1999999999998,"body":"fire, but with yourself. So, you know, for someone"},{"speaker":"Zafira Rajan","startTime":1681.67,"endTime":1689.1999999999998,"body":"like you could say something like, when I'm not"},{"speaker":"Zafira Rajan","startTime":1689.1999999999998,"endTime":1696.5500000000002,"body":"recording podcasts, or like running around after"},{"speaker":"Zafira Rajan","startTime":1689.1999999999998,"endTime":1696.5500000000002,"body":"my kids, here's where you can find me doing. And I"},{"speaker":"Zafira Rajan","startTime":1696.5500000000002,"endTime":1702.85,"body":"could even just be like, three to five, like fun"},{"speaker":"Zafira Rajan","startTime":1696.5500000000002,"endTime":1702.85,"body":"facts about you. So there you've like, already"},{"speaker":"Zafira Rajan","startTime":1702.85,"endTime":1710.62,"body":"sprinkled it in three different places. And that's"},{"speaker":"Zafira Rajan","startTime":1702.85,"endTime":1710.62,"body":"just like, those are really like small, easy ways."},{"speaker":"Zafira Rajan","startTime":1710.62,"endTime":1715.9299999999998,"body":"But I love doing it in emails in particular, just"},{"speaker":"Zafira Rajan","startTime":1710.62,"endTime":1715.9299999999998,"body":"because the things you love are things you're"},{"speaker":"Zafira Rajan","startTime":1715.9299999999998,"endTime":1721.7800000000002,"body":"constantly doing. And you know, believe it or not"},{"speaker":"Zafira Rajan","startTime":1715.9299999999998,"endTime":1721.7800000000002,"body":"like your audience wants to know all the stuff,"},{"speaker":"Zafira Rajan","startTime":1721.7800000000002,"endTime":1728.17,"body":"you're doing all the things you're into. I don't"},{"speaker":"Zafira Rajan","startTime":1721.7800000000002,"endTime":1728.17,"body":"know if you've ever watched those YouTube videos"},{"speaker":"Zafira Rajan","startTime":1728.17,"endTime":1732.6100000000001,"body":"like on Vogue, or those other channels where"},{"speaker":"Zafira Rajan","startTime":1728.17,"endTime":1732.6100000000001,"body":"they're like, celebrities reveal what's in their"},{"speaker":"Zafira Rajan","startTime":1732.6100000000001,"endTime":1738.67,"body":"handbag. Or like what they've packed for stuff."},{"speaker":"Zafira Rajan","startTime":1732.6100000000001,"endTime":1738.67,"body":"I'm obsessed with those videos, and so many people"},{"speaker":"Zafira Rajan","startTime":1738.67,"endTime":1743.4699999999998,"body":"are because we're nosy. We want to know what"},{"speaker":"Zafira Rajan","startTime":1738.67,"endTime":1743.4699999999998,"body":"you're up to, you want to know what you like, we"},{"speaker":"Zafira Rajan","startTime":1743.4699999999998,"endTime":1748.48,"body":"want people to tell us what to like, we want"},{"speaker":"Zafira Rajan","startTime":1743.4699999999998,"endTime":1748.48,"body":"people to give us recommendations. That's why"},{"speaker":"Zafira Rajan","startTime":1748.48,"endTime":1755.0500000000002,"body":"we're always saying things like you have to watch"},{"speaker":"Zafira Rajan","startTime":1748.48,"endTime":1755.0500000000002,"body":"this TV show or you have to watch this book. So in"},{"speaker":"Zafira Rajan","startTime":1755.0500000000002,"endTime":1761.44,"body":"my weekly emails, I really like to just sprinkle"},{"speaker":"Zafira Rajan","startTime":1755.0500000000002,"endTime":1761.44,"body":"in, like what I'm up to, maybe I'll even lead with"},{"speaker":"Zafira Rajan","startTime":1761.44,"endTime":1767.23,"body":"that as part of like a story like I was, you know,"},{"speaker":"Zafira Rajan","startTime":1761.44,"endTime":1767.23,"body":"in the middle of reading this book, when I started"},{"speaker":"Zafira Rajan","startTime":1767.23,"endTime":1773.08,"body":"thinking about, you know, an idea for like my"},{"speaker":"Zafira Rajan","startTime":1767.23,"endTime":1773.08,"body":"group program. And then that's like, the email"},{"speaker":"Zafira Rajan","startTime":1773.08,"endTime":1777.79,"body":"becomes about the group program. But what I"},{"speaker":"Zafira Rajan","startTime":1773.08,"endTime":1777.79,"body":"started with was a book and the replies are most"},{"speaker":"Zafira Rajan","startTime":1777.79,"endTime":1781.87,"body":"likely going to be about people who wrote that"},{"speaker":"Zafira Rajan","startTime":1777.79,"endTime":1781.87,"body":"book, or the Oh, thanks for that recommendation,"},{"speaker":"Zafira Rajan","startTime":1781.87,"endTime":1788.4099999999999,"body":"adding it to my list. So I think it's the easiest"},{"speaker":"Zafira Rajan","startTime":1781.87,"endTime":1788.4099999999999,"body":"way to get into the habit of like learning to"},{"speaker":"Zafira Rajan","startTime":1788.4099999999999,"endTime":1794.3200000000002,"body":"leave it in a bit more strategically. Someone who"},{"speaker":"Zafira Rajan","startTime":1788.4099999999999,"endTime":1794.3200000000002,"body":"does this really well, that I mentioned is Laura"},{"speaker":"Zafira Rajan","startTime":1794.3200000000002,"endTime":1798.94,"body":"Bell gray, if you're not subscribed to her list,"},{"speaker":"Zafira Rajan","startTime":1794.3200000000002,"endTime":1798.94,"body":"her emails are super filled with personality. But"},{"speaker":"Zafira Rajan","startTime":1799.15,"endTime":1803.44,"body":"I also feel like I always know what Laura is"},{"speaker":"Zafira Rajan","startTime":1799.15,"endTime":1803.44,"body":"doing. Like I know, she went to the grocery store"},{"speaker":"Zafira Rajan","startTime":1803.44,"endTime":1810.4299999999998,"body":"and have like a million samples, or I know like"},{"speaker":"Zafira Rajan","startTime":1803.44,"endTime":1810.4299999999998,"body":"her coffee order or like little things like that,"},{"speaker":"Zafira Rajan","startTime":1810.4299999999998,"endTime":1817.15,"body":"you know, but what you're really doing is building"},{"speaker":"Zafira Rajan","startTime":1810.4299999999998,"endTime":1817.15,"body":"the Bank of what people connect to you and other"},{"speaker":"Zafira Rajan","startTime":1817.15,"endTime":1821.9499999999998,"body":"things with and makes you more memorable. You want"},{"speaker":"Zafira Rajan","startTime":1817.15,"endTime":1821.9499999999998,"body":"people to see stuff out in the world and be like,"},{"speaker":"Zafira Rajan","startTime":1821.98,"endTime":1826.5700000000002,"body":"oh, that made me think of crystal that made me"},{"speaker":"Zafira Rajan","startTime":1821.98,"endTime":1826.5700000000002,"body":"think of the fear out once someone starts sending"},{"speaker":"Zafira Rajan","startTime":1826.5700000000002,"endTime":1831.04,"body":"you messages like that, especially people you"},{"speaker":"Zafira Rajan","startTime":1826.5700000000002,"endTime":1831.04,"body":"don't know, that's when you know, you're doing a"},{"speaker":"Zafira Rajan","startTime":1831.04,"endTime":1831.5500000000002,"body":"good job."},{"speaker":"Krystal Proffitt","startTime":1832.3899999999999,"endTime":1836.3200000000002,"body":"Oh, my gosh, this is so helpful"},{"speaker":"Krystal Proffitt","startTime":1832.3899999999999,"endTime":1836.3200000000002,"body":"to because I get the question all the time of"},{"speaker":"Krystal Proffitt","startTime":1836.3200000000002,"endTime":1841.6599999999999,"body":"like, well, I want to share on my podcast, I want"},{"speaker":"Krystal Proffitt","startTime":1836.3200000000002,"endTime":1841.6599999999999,"body":"people to feel comfortable, like they know me. But"},{"speaker":"Krystal Proffitt","startTime":1841.6599999999999,"endTime":1846.2199999999998,"body":"I don't know how to do that without necessarily"},{"speaker":"Krystal Proffitt","startTime":1841.6599999999999,"endTime":1846.2199999999998,"body":"airing out my dirty laundry. Like I don't want to"},{"speaker":"Krystal Proffitt","startTime":1846.2199999999998,"endTime":1851.1100000000001,"body":"tell them everything about me or people get you"},{"speaker":"Krystal Proffitt","startTime":1846.2199999999998,"endTime":1851.1100000000001,"body":"know, very protective about their kids in their"},{"speaker":"Krystal Proffitt","startTime":1851.1100000000001,"endTime":1856.3899999999999,"body":"family. And like I totally get that they're like I"},{"speaker":"Krystal Proffitt","startTime":1851.1100000000001,"endTime":1856.3899999999999,"body":"don't want to share about my kids ages and like"},{"speaker":"Krystal Proffitt","startTime":1856.3899999999999,"endTime":1860.5300000000002,"body":"their names and this and that. But I also want to"},{"speaker":"Krystal Proffitt","startTime":1856.3899999999999,"endTime":1860.5300000000002,"body":"be connected with my audience. And I feel like you"},{"speaker":"Krystal Proffitt","startTime":1860.5300000000002,"endTime":1866.1399999999999,"body":"just shared so many incredible examples of, hey,"},{"speaker":"Krystal Proffitt","startTime":1860.5300000000002,"endTime":1866.1399999999999,"body":"you've talked about your favorite salad that you'd"},{"speaker":"Krystal Proffitt","startTime":1866.1399999999999,"endTime":1870.6100000000001,"body":"like to get when you go out to eat or your"},{"speaker":"Krystal Proffitt","startTime":1866.1399999999999,"endTime":1870.6100000000001,"body":"favorite drink order. What you're watching on TV."},{"speaker":"Krystal Proffitt","startTime":1870.6100000000001,"endTime":1875.6799999999998,"body":"And I love that you said that, you know you start"},{"speaker":"Krystal Proffitt","startTime":1870.6100000000001,"endTime":1875.6799999999998,"body":"emails that way, because people ask me all the"},{"speaker":"Krystal Proffitt","startTime":1875.6799999999998,"endTime":1882.19,"body":"time about email marketing. And when they're"},{"speaker":"Krystal Proffitt","startTime":1875.6799999999998,"endTime":1882.19,"body":"getting started with our podcast, email marketing"},{"speaker":"Krystal Proffitt","startTime":1882.19,"endTime":1887.4699999999998,"body":"sounds just so overwhelming, because they're like,"},{"speaker":"Krystal Proffitt","startTime":1882.19,"endTime":1887.4699999999998,"body":"I just spent all my creative energy creating this"},{"speaker":"Krystal Proffitt","startTime":1887.4699999999998,"endTime":1892.33,"body":"podcast. What am I supposed to say about it? Like,"},{"speaker":"Krystal Proffitt","startTime":1887.4699999999998,"endTime":1892.33,"body":"they should just go listen to the podcast? Why do"},{"speaker":"Krystal Proffitt","startTime":1892.33,"endTime":1899.4699999999998,"body":"I have to continue to, you know, engage with them"},{"speaker":"Krystal Proffitt","startTime":1892.33,"endTime":1899.4699999999998,"body":"on this level? So what does email marketing mean"},{"speaker":"Krystal Proffitt","startTime":1899.5,"endTime":1905.8600000000001,"body":"for you? And how necessarily do you teach that to"},{"speaker":"Krystal Proffitt","startTime":1899.5,"endTime":1905.8600000000001,"body":"someone who's just, let's just be honest, y'all"},{"speaker":"Krystal Proffitt","startTime":1905.8600000000001,"endTime":1910.3600000000001,"body":"are stubborn about this, you don't want to send"},{"speaker":"Krystal Proffitt","startTime":1905.8600000000001,"endTime":1910.3600000000001,"body":"like you don't want to do emails. So what would"},{"speaker":"Krystal Proffitt","startTime":1910.3600000000001,"endTime":1914.98,"body":"you say to someone that's listening, that they're"},{"speaker":"Krystal Proffitt","startTime":1910.3600000000001,"endTime":1914.98,"body":"like, severe, I really just don't want to do it"},{"speaker":"Krystal Proffitt","startTime":1914.98,"endTime":1921.9099999999999,"body":"and it's hard and I just, I just, I can't afford"},{"speaker":"Krystal Proffitt","startTime":1914.98,"endTime":1921.9099999999999,"body":"to hire a copywriter to do this for me every week."},{"speaker":"Krystal Proffitt","startTime":1921.94,"endTime":1923.6799999999998,"body":"What kind of advice would you get for them?"},{"speaker":"Zafira Rajan","startTime":1924.3400000000001,"endTime":1931.06,"body":"This is such a good question and"},{"speaker":"Zafira Rajan","startTime":1924.3400000000001,"endTime":1931.06,"body":"answer number one as I've been you before. I've"},{"speaker":"Zafira Rajan","startTime":1931.06,"endTime":1937.1799999999998,"body":"been the stubborn person it took me way too long."},{"speaker":"Zafira Rajan","startTime":1931.06,"endTime":1937.1799999999998,"body":"get an email list started. And when I did, I"},{"speaker":"Zafira Rajan","startTime":1937.1799999999998,"endTime":1946.7800000000002,"body":"didn't send a one thing to them for probably two"},{"speaker":"Zafira Rajan","startTime":1937.1799999999998,"endTime":1946.7800000000002,"body":"years. But what I have realized not only as"},{"speaker":"Zafira Rajan","startTime":1946.7800000000002,"endTime":1951.3400000000001,"body":"someone who sends emails, but someone who writes"},{"speaker":"Zafira Rajan","startTime":1946.7800000000002,"endTime":1951.3400000000001,"body":"emails for clients, and it's just really immersed"},{"speaker":"Zafira Rajan","startTime":1951.3400000000001,"endTime":1956.92,"body":"in this world, out of all the opportunities, we"},{"speaker":"Zafira Rajan","startTime":1951.3400000000001,"endTime":1956.92,"body":"have to connect with our audience, you know,"},{"speaker":"Zafira Rajan","startTime":1956.92,"endTime":1962.44,"body":"podcasting being one of them, if you're a"},{"speaker":"Zafira Rajan","startTime":1956.92,"endTime":1962.44,"body":"podcaster. Email is the only remaining thing where"},{"speaker":"Zafira Rajan","startTime":1962.6799999999998,"endTime":1968.5900000000001,"body":"your audience is guaranteed to read what you have"},{"speaker":"Zafira Rajan","startTime":1962.6799999999998,"endTime":1968.5900000000001,"body":"to say, when you post stuff on social, it gets"},{"speaker":"Zafira Rajan","startTime":1968.5900000000001,"endTime":1974.62,"body":"dissolved, you're still dependent on an algorithm,"},{"speaker":"Zafira Rajan","startTime":1968.5900000000001,"endTime":1974.62,"body":"you don't really even own all that data and all"},{"speaker":"Zafira Rajan","startTime":1974.62,"endTime":1979.87,"body":"those followers, some can unfollow you in a"},{"speaker":"Zafira Rajan","startTime":1974.62,"endTime":1979.87,"body":"second. But when someone is on your email list,"},{"speaker":"Zafira Rajan","startTime":1979.87,"endTime":1986.3200000000002,"body":"that is really the most sacred relationship you"},{"speaker":"Zafira Rajan","startTime":1979.87,"endTime":1986.3200000000002,"body":"can have with an audience today. And I think it's"},{"speaker":"Zafira Rajan","startTime":1986.3200000000002,"endTime":1992.8899999999999,"body":"going to stay that way for the foreseeable future."},{"speaker":"Zafira Rajan","startTime":1986.3200000000002,"endTime":1992.8899999999999,"body":"So for me, when I look at emails, and I also hear"},{"speaker":"Zafira Rajan","startTime":1992.8899999999999,"endTime":1999.19,"body":"from folks like, I really have to do this, what I"},{"speaker":"Zafira Rajan","startTime":1992.8899999999999,"endTime":1999.19,"body":"like to say is, if you want your message to be"},{"speaker":"Zafira Rajan","startTime":1999.19,"endTime":2007.5,"body":"heard, this is the only guaranteed way to continue"},{"speaker":"Zafira Rajan","startTime":1999.19,"endTime":2007.5,"body":"doing it without being you know, at the risk or at"},{"speaker":"Zafira Rajan","startTime":2007.5,"endTime":2014.2800000000002,"body":"the behest of someone else controlling how that"},{"speaker":"Zafira Rajan","startTime":2007.5,"endTime":2014.2800000000002,"body":"information gets delivered to your audience. And"},{"speaker":"Zafira Rajan","startTime":2014.2800000000002,"endTime":2018.0900000000001,"body":"you know, when I think about all the time have"},{"speaker":"Zafira Rajan","startTime":2014.2800000000002,"endTime":2018.0900000000001,"body":"poured into social before, and all of that ended"},{"speaker":"Zafira Rajan","startTime":2018.0900000000001,"endTime":2024.0,"body":"up being so temporary, and I think about, you"},{"speaker":"Zafira Rajan","startTime":2018.0900000000001,"endTime":2024.0,"body":"know, the emails I send out on how many more"},{"speaker":"Zafira Rajan","startTime":2024.0,"endTime":2029.4899999999998,"body":"replies I get, like up to a week, you know, even"},{"speaker":"Zafira Rajan","startTime":2024.0,"endTime":2029.4899999999998,"body":"after I've sent it or how much more memorable it"},{"speaker":"Zafira Rajan","startTime":2029.4899999999998,"endTime":2034.4699999999998,"body":"is. It's also the thing with emails that once"},{"speaker":"Zafira Rajan","startTime":2029.4899999999998,"endTime":2034.4699999999998,"body":"you're reading an email, that's all you're doing,"},{"speaker":"Zafira Rajan","startTime":2034.5,"endTime":2039.15,"body":"you're not distracted by like all the other things"},{"speaker":"Zafira Rajan","startTime":2034.5,"endTime":2039.15,"body":"that are going on, or the noise that's happening."},{"speaker":"Zafira Rajan","startTime":2039.42,"endTime":2043.62,"body":"That is one thing, you can maybe just take a"},{"speaker":"Zafira Rajan","startTime":2039.42,"endTime":2043.62,"body":"cough, sit down with a coffee and read someone's"},{"speaker":"Zafira Rajan","startTime":2043.62,"endTime":2049.68,"body":"email, really digest that message. So if you're"},{"speaker":"Zafira Rajan","startTime":2043.62,"endTime":2049.68,"body":"going to put any energy into copy, if you're going"},{"speaker":"Zafira Rajan","startTime":2049.68,"endTime":2055.47,"body":"to put any energy into writing anything, save it"},{"speaker":"Zafira Rajan","startTime":2049.68,"endTime":2055.47,"body":"for your email list, you can repurpose that stuff"},{"speaker":"Zafira Rajan","startTime":2055.47,"endTime":2061.2,"body":"for social. But that's where I like to put my"},{"speaker":"Zafira Rajan","startTime":2055.47,"endTime":2061.2,"body":"energy first, and I totally get how like, burned"},{"speaker":"Zafira Rajan","startTime":2061.2,"endTime":2065.37,"body":"out podcasters mess feel after just recording the"},{"speaker":"Zafira Rajan","startTime":2061.2,"endTime":2065.37,"body":"whole episode, you're like, Well, that was the"},{"speaker":"Zafira Rajan","startTime":2065.37,"endTime":2070.38,"body":"energy, that's where it went. And you know, you"},{"speaker":"Zafira Rajan","startTime":2065.37,"endTime":2070.38,"body":"might not have to do it right. After a few"},{"speaker":"Zafira Rajan","startTime":2070.38,"endTime":2077.1,"body":"batches, you might have more time to actually sit"},{"speaker":"Zafira Rajan","startTime":2070.38,"endTime":2077.1,"body":"down and write the emails. But something I see a"},{"speaker":"Zafira Rajan","startTime":2077.1,"endTime":2084.15,"body":"lot from podcasters is those, those podcast emails"},{"speaker":"Zafira Rajan","startTime":2077.1,"endTime":2084.15,"body":"feeling really transactional or feeling like very"},{"speaker":"Zafira Rajan","startTime":2084.15,"endTime":2089.1,"body":"same from week to week that I stopped getting"},{"speaker":"Zafira Rajan","startTime":2084.15,"endTime":2089.1,"body":"excited about opening them anywhere, because like,"},{"speaker":"Zafira Rajan","startTime":2089.1,"endTime":2094.05,"body":"well, this doesn't tell me anything different than"},{"speaker":"Zafira Rajan","startTime":2089.1,"endTime":2094.05,"body":"if I was just to go into my podcast app and see"},{"speaker":"Zafira Rajan","startTime":2094.05,"endTime":2100.41,"body":"that you uploaded a new episode. And I think what"},{"speaker":"Zafira Rajan","startTime":2094.05,"endTime":2100.41,"body":"people really want is a reason to listen. And they"},{"speaker":"Zafira Rajan","startTime":2100.41,"endTime":2107.91,"body":"also want to really ground that episode. In the"},{"speaker":"Zafira Rajan","startTime":2100.41,"endTime":2107.91,"body":"current context, you know, of what's happening day"},{"speaker":"Zafira Rajan","startTime":2107.91,"endTime":2114.12,"body":"to day, and I think emails let you do that."},{"speaker":"Zafira Rajan","startTime":2107.91,"endTime":2114.12,"body":"Especially what's happening, you know, constantly,"},{"speaker":"Zafira Rajan","startTime":2114.12,"endTime":2121.89,"body":"politically what's happening just in your world,"},{"speaker":"Zafira Rajan","startTime":2114.12,"endTime":2121.89,"body":"or what's been developing, you know, attaching or"},{"speaker":"Zafira Rajan","startTime":2121.89,"endTime":2128.43,"body":"like connected, create a connection between that"},{"speaker":"Zafira Rajan","startTime":2121.89,"endTime":2128.43,"body":"and what you're sharing that week is a really more"},{"speaker":"Zafira Rajan","startTime":2128.43,"endTime":2133.65,"body":"powerful way to give people a reason and give them"},{"speaker":"Zafira Rajan","startTime":2128.43,"endTime":2133.65,"body":"an incentive to listen to what you've got that we"},{"speaker":"Zafira Rajan","startTime":2133.65,"endTime":2138.87,"body":"can make it really relevant. And I think that's"},{"speaker":"Zafira Rajan","startTime":2133.65,"endTime":2138.87,"body":"where email can do that job for you. And it"},{"speaker":"Zafira Rajan","startTime":2138.87,"endTime":2145.17,"body":"doesn't have to be such a crazy thing, right? You"},{"speaker":"Zafira Rajan","startTime":2138.87,"endTime":2145.17,"body":"know, Krystal, for example. you're interviewing me"},{"speaker":"Zafira Rajan","startTime":2145.17,"endTime":2152.43,"body":"about copy. Maybe the way you talk about this in"},{"speaker":"Zafira Rajan","startTime":2145.17,"endTime":2152.43,"body":"your email is, Hey, you know, I've been, you know,"},{"speaker":"Zafira Rajan","startTime":2152.43,"endTime":2157.77,"body":"I've been bought felt Buxton with coffee before,"},{"speaker":"Zafira Rajan","startTime":2152.43,"endTime":2157.77,"body":"and I never knew I could lean into my personality"},{"speaker":"Zafira Rajan","startTime":2157.77,"endTime":2163.11,"body":"up until recently. That's what made me reach out"},{"speaker":"Zafira Rajan","startTime":2157.77,"endTime":2163.11,"body":"to Zafira. And she's on the show this week. But"},{"speaker":"Zafira Rajan","startTime":2163.14,"endTime":2168.96,"body":"already we have like a bit of a backstory about"},{"speaker":"Zafira Rajan","startTime":2163.14,"endTime":2168.96,"body":"your intention behind the episode and how we"},{"speaker":"Zafira Rajan","startTime":2168.96,"endTime":2173.13,"body":"connected through all these different people like"},{"speaker":"Zafira Rajan","startTime":2168.96,"endTime":2173.13,"body":"people actually really appreciate knowing those"},{"speaker":"Zafira Rajan","startTime":2173.13,"endTime":2178.35,"body":"little things. First is like, Hey, have you ever"},{"speaker":"Zafira Rajan","startTime":2173.13,"endTime":2178.35,"body":"struggled with coffee? Well, this week's episode"},{"speaker":"Zafira Rajan","startTime":2178.35,"endTime":2183.81,"body":"is gonna show you exactly what to do, you know?"},{"speaker":"Zafira Rajan","startTime":2178.35,"endTime":2183.81,"body":"And that's really the difference there. Right?"},{"speaker":"Krystal Proffitt","startTime":2183.81,"endTime":2191.67,"body":"So I'm gonna take  the"},{"speaker":"Krystal Proffitt","startTime":2183.81,"endTime":2191.67,"body":"transcript of everything yet. But I don't know."},{"speaker":"Zafira Rajan","startTime":2192.93,"endTime":2197.7,"body":"But yeah, for me, I you know, I just"},{"speaker":"Zafira Rajan","startTime":2192.93,"endTime":2197.7,"body":"I see email as a more organic conversation with"},{"speaker":"Zafira Rajan","startTime":2197.7,"endTime":2204.06,"body":"your audience that you have today. And I think"},{"speaker":"Zafira Rajan","startTime":2197.7,"endTime":2204.06,"body":"it's the only channel we have left. And it's also"},{"speaker":"Zafira Rajan","startTime":2204.6,"endTime":2211.14,"body":"I think, compared to any other means out there the"},{"speaker":"Zafira Rajan","startTime":2204.6,"endTime":2211.14,"body":"most high converting one to over time, so I'm sure"},{"speaker":"Zafira Rajan","startTime":2211.14,"endTime":2216.72,"body":"everyone in your audience is selling something at"},{"speaker":"Zafira Rajan","startTime":2211.14,"endTime":2216.72,"body":"the end of the day. And the easiest way to sell"},{"speaker":"Zafira Rajan","startTime":2216.72,"endTime":2221.94,"body":"online is really through your emails. But if"},{"speaker":"Zafira Rajan","startTime":2216.72,"endTime":2221.94,"body":"you're not nurturing that relationship, if you're"},{"speaker":"Zafira Rajan","startTime":2221.94,"endTime":2227.52,"body":"not getting comfortable emailing or leaning into"},{"speaker":"Zafira Rajan","startTime":2221.94,"endTime":2227.52,"body":"your voice and you're depend on other channels, or"},{"speaker":"Zafira Rajan","startTime":2227.52,"endTime":2232.89,"body":"you just show up when you're selling something or"},{"speaker":"Zafira Rajan","startTime":2227.52,"endTime":2232.89,"body":"your voice completely changes when you start"},{"speaker":"Zafira Rajan","startTime":2232.89,"endTime":2238.56,"body":"selling something versus the public. test email,"},{"speaker":"Zafira Rajan","startTime":2232.89,"endTime":2238.56,"body":"your audience is going to be able to tell. So the"},{"speaker":"Zafira Rajan","startTime":2238.56,"endTime":2243.81,"body":"earlier you start, the better, it's always going"},{"speaker":"Zafira Rajan","startTime":2238.56,"endTime":2243.81,"body":"to be a work in progress. Whether that's"},{"speaker":"Zafira Rajan","startTime":2243.81,"endTime":2250.5,"body":"consistency or leaning into your voice, I'm not"},{"speaker":"Zafira Rajan","startTime":2243.81,"endTime":2250.5,"body":"perfect either. But the best you can do is try and"},{"speaker":"Zafira Rajan","startTime":2250.5,"endTime":2256.5,"body":"if at least one person replies to your emails,"},{"speaker":"Zafira Rajan","startTime":2250.5,"endTime":2256.5,"body":"because this was, this really helped me or I"},{"speaker":"Zafira Rajan","startTime":2256.5,"endTime":2262.14,"body":"really resonated with your message, your job is"},{"speaker":"Zafira Rajan","startTime":2256.5,"endTime":2262.14,"body":"done. That's all you have to do is just support"},{"speaker":"Zafira Rajan","startTime":2262.14,"endTime":2268.83,"body":"one person in one way. And as soon as I started"},{"speaker":"Zafira Rajan","startTime":2262.14,"endTime":2268.83,"body":"adopting that mentality, didn't matter to me"},{"speaker":"Zafira Rajan","startTime":2268.83,"endTime":2274.23,"body":"anymore when sending an email to hundreds or 1000s"},{"speaker":"Zafira Rajan","startTime":2268.83,"endTime":2274.23,"body":"of people, because I know it's not going to be for"},{"speaker":"Zafira Rajan","startTime":2274.23,"endTime":2280.29,"body":"everyone. If you get unsubscribers we all know now"},{"speaker":"Zafira Rajan","startTime":2274.23,"endTime":2280.29,"body":"it's a good thing, right? And I don't go and look"},{"speaker":"Zafira Rajan","startTime":2280.29,"endTime":2284.79,"body":"in and see exactly who they are anymore, and then"},{"speaker":"Zafira Rajan","startTime":2280.29,"endTime":2284.79,"body":"get really mad and be like, well, I thought we"},{"speaker":"Zafira Rajan","startTime":2284.79,"endTime":2290.1,"body":"were friends. Or you've been on the email list for"},{"speaker":"Zafira Rajan","startTime":2284.79,"endTime":2290.1,"body":"so long. Why did you unsubscribe? Like, I just"},{"speaker":"Zafira Rajan","startTime":2290.1,"endTime":2295.77,"body":"don't have time for that now. But I have time for"},{"speaker":"Zafira Rajan","startTime":2290.1,"endTime":2295.77,"body":"the people who respond and who are really happy"},{"speaker":"Zafira Rajan","startTime":2295.77,"endTime":2303.81,"body":"and who, who open them regularly, are just along"},{"speaker":"Zafira Rajan","startTime":2295.77,"endTime":2303.81,"body":"that journey with you. So that's, that's my rant"},{"speaker":"Zafira Rajan","startTime":2303.81,"endTime":2304.56,"body":"on email."},{"speaker":"Krystal Proffitt","startTime":2304.37,"endTime":2309.02,"body":"I love it so much. because like"},{"speaker":"Krystal Proffitt","startTime":2304.37,"endTime":2309.02,"body":"you said, so many things that I've thought but I"},{"speaker":"Krystal Proffitt","startTime":2309.02,"endTime":2314.0299999999997,"body":"mean, I'm not an email marketing expert. I've"},{"speaker":"Krystal Proffitt","startTime":2309.02,"endTime":2314.0299999999997,"body":"actually had people ask me, like, you know, you"},{"speaker":"Krystal Proffitt","startTime":2314.0299999999997,"endTime":2319.49,"body":"you write your emails every week, because Okay,"},{"speaker":"Krystal Proffitt","startTime":2314.0299999999997,"endTime":2319.49,"body":"here's, here's my structure, I hand write my"},{"speaker":"Krystal Proffitt","startTime":2319.49,"endTime":2325.1,"body":"emails. And this blows people's mind when I say"},{"speaker":"Krystal Proffitt","startTime":2319.49,"endTime":2325.1,"body":"that's not all. I allow my emails, but I handwrite"},{"speaker":"Krystal Proffitt","startTime":2325.1,"endTime":2330.44,"body":"my emails, they go out Friday morning, I write"},{"speaker":"Krystal Proffitt","startTime":2325.1,"endTime":2330.44,"body":"them that morning. And this blows people's mind."},{"speaker":"Krystal Proffitt","startTime":2330.44,"endTime":2334.6099999999997,"body":"They're like, wait, you don't batch those? And"},{"speaker":"Krystal Proffitt","startTime":2330.44,"endTime":2334.6099999999997,"body":"like, you know, like, for time efficiency, and I'm"},{"speaker":"Krystal Proffitt","startTime":2334.6099999999997,"endTime":2340.04,"body":"like, nope, if I'm on vacation, if I'm any, like,"},{"speaker":"Krystal Proffitt","startTime":2334.6099999999997,"endTime":2340.04,"body":"I handwrite my emails, because it's how that"},{"speaker":"Krystal Proffitt","startTime":2340.04,"endTime":2345.92,"body":"message flows out of me. And I get so many replies"},{"speaker":"Krystal Proffitt","startTime":2340.04,"endTime":2345.92,"body":"that people will say, I feel like you wrote this"},{"speaker":"Krystal Proffitt","startTime":2345.92,"endTime":2351.56,"body":"just for me. Because that is my intention. Like"},{"speaker":"Krystal Proffitt","startTime":2345.92,"endTime":2351.56,"body":"it's a love letter, like I am writing like I'm"},{"speaker":"Krystal Proffitt","startTime":2351.56,"endTime":2357.5,"body":"writing to a friend. And it's just, it's my style."},{"speaker":"Krystal Proffitt","startTime":2351.56,"endTime":2357.5,"body":"That is not everybody's style. And you know, I"},{"speaker":"Krystal Proffitt","startTime":2357.5,"endTime":2362.33,"body":"know that not everybody will get on board with"},{"speaker":"Krystal Proffitt","startTime":2357.5,"endTime":2362.33,"body":"that. But it's just it, I had to do what made it"},{"speaker":"Krystal Proffitt","startTime":2362.33,"endTime":2367.49,"body":"easier for me. So if anybody's listening and"},{"speaker":"Krystal Proffitt","startTime":2362.33,"endTime":2367.49,"body":"everything that Zafira, just said, really"},{"speaker":"Krystal Proffitt","startTime":2367.49,"endTime":2374.15,"body":"resonated with you, I want you to take little bits"},{"speaker":"Krystal Proffitt","startTime":2367.49,"endTime":2374.15,"body":"and pieces of other people's style of writing"},{"speaker":"Krystal Proffitt","startTime":2374.18,"endTime":2379.7599999999998,"body":"emails and say, What do I love about this? What do"},{"speaker":"Krystal Proffitt","startTime":2374.18,"endTime":2379.7599999999998,"body":"I not love about this? And how can I kind of"},{"speaker":"Krystal Proffitt","startTime":2379.7599999999998,"endTime":2385.6099999999997,"body":"create this in my own voice? So I'm curious,"},{"speaker":"Krystal Proffitt","startTime":2379.7599999999998,"endTime":2385.6099999999997,"body":"because I'm actually on your email list? How often"},{"speaker":"Krystal Proffitt","startTime":2385.6099999999997,"endTime":2390.83,"body":"do you send emails? Is it just once a week? Or do"},{"speaker":"Krystal Proffitt","startTime":2385.6099999999997,"endTime":2390.83,"body":"you do you send more than that."},{"speaker":"Zafira Rajan","startTime":2391.43,"endTime":2398.66,"body":"So that's why I like this is a work"},{"speaker":"Zafira Rajan","startTime":2391.43,"endTime":2398.66,"body":"in progress. Consistency wise, but you know what,"},{"speaker":"Zafira Rajan","startTime":2398.66,"endTime":2404.54,"body":"I'm in the flow. It's once a week, and I do what"},{"speaker":"Zafira Rajan","startTime":2398.66,"endTime":2404.54,"body":"you do. So Mondays are my day to work on my"},{"speaker":"Zafira Rajan","startTime":2404.54,"endTime":2410.63,"body":"business. And first thing I do is I sit down and I"},{"speaker":"Zafira Rajan","startTime":2404.54,"endTime":2410.63,"body":"write an email. And usually I've been thinking of"},{"speaker":"Zafira Rajan","startTime":2410.63,"endTime":2418.2799999999997,"body":"an idea for a while, or have had a rough outline"},{"speaker":"Zafira Rajan","startTime":2410.63,"endTime":2418.2799999999997,"body":"beforehand, and I'll just crank it out, I'll look"},{"speaker":"Zafira Rajan","startTime":2418.2799999999997,"endTime":2423.71,"body":"at it, you know, maybe for 20 minutes, 15 minutes"},{"speaker":"Zafira Rajan","startTime":2418.2799999999997,"endTime":2423.71,"body":"to edit it. But if I tried too much, I'll just"},{"speaker":"Zafira Rajan","startTime":2423.71,"endTime":2428.7799999999997,"body":"never send it. And then I just upload it for the"},{"speaker":"Zafira Rajan","startTime":2423.71,"endTime":2428.7799999999997,"body":"next day to be scheduled on and that's it. That's"},{"speaker":"Zafira Rajan","startTime":2428.7799999999997,"endTime":2435.0499999999997,"body":"huge. If, if I'm in the flow, I'm feeling good by"},{"speaker":"Zafira Rajan","startTime":2428.7799999999997,"endTime":2435.0499999999997,"body":"the field creative, I'm not overwhelmed. I'm not"},{"speaker":"Zafira Rajan","startTime":2435.0499999999997,"endTime":2440.72,"body":"burned out. That's really ideally what happens."},{"speaker":"Zafira Rajan","startTime":2435.0499999999997,"endTime":2440.72,"body":"But when I am tired, when I am exhausted, when"},{"speaker":"Zafira Rajan","startTime":2440.72,"endTime":2445.97,"body":"some weeks just feel too heavy, I don't send any"},{"speaker":"Zafira Rajan","startTime":2440.72,"endTime":2445.97,"body":"emails. And that's okay, too. You know, because I"},{"speaker":"Zafira Rajan","startTime":2445.97,"endTime":2451.7599999999998,"body":"think at the end of the day, we're all real"},{"speaker":"Zafira Rajan","startTime":2445.97,"endTime":2451.7599999999998,"body":"humans. And people get it. And I also just try to"},{"speaker":"Zafira Rajan","startTime":2451.7599999999998,"endTime":2456.02,"body":"be really sensitive to how much people are"},{"speaker":"Zafira Rajan","startTime":2451.7599999999998,"endTime":2456.02,"body":"consuming or what's happening in the world to"},{"speaker":"Zafira Rajan","startTime":2456.02,"endTime":2461.75,"body":"know, am I just like adding noise to the spectrum"},{"speaker":"Zafira Rajan","startTime":2456.02,"endTime":2461.75,"body":"right now? Do people really need this at the"},{"speaker":"Zafira Rajan","startTime":2461.75,"endTime":2470.06,"body":"moment Can I hold off, but also just not writing"},{"speaker":"Zafira Rajan","startTime":2461.75,"endTime":2470.06,"body":"for the sake of it. So, you know, I know everybody"},{"speaker":"Zafira Rajan","startTime":2470.06,"endTime":2475.1,"body":"preaches a weekly email newsletter. And I would"},{"speaker":"Zafira Rajan","startTime":2470.06,"endTime":2475.1,"body":"very much like to do the same for myself because I"},{"speaker":"Zafira Rajan","startTime":2475.1,"endTime":2482.69,"body":"see the benefits. But I also like to preach the"},{"speaker":"Zafira Rajan","startTime":2475.1,"endTime":2482.69,"body":"benefits of being the most rested, creative,"},{"speaker":"Zafira Rajan","startTime":2483.2,"endTime":2488.06,"body":"compelling human you can be and sometimes that"},{"speaker":"Zafira Rajan","startTime":2483.2,"endTime":2488.06,"body":"means you need a few weeks to recharge those"},{"speaker":"Zafira Rajan","startTime":2488.06,"endTime":2495.2,"body":"batteries before you do that again. And what have"},{"speaker":"Zafira Rajan","startTime":2488.06,"endTime":2495.2,"body":"also learned and I'm sure you have is that while"},{"speaker":"Zafira Rajan","startTime":2495.2,"endTime":2502.1,"body":"it's important to be showing up consistently, it's"},{"speaker":"Zafira Rajan","startTime":2495.2,"endTime":2502.1,"body":"also you know, your audience doesn't really notice"},{"speaker":"Zafira Rajan","startTime":2502.1,"endTime":2507.7999999999997,"body":"when you're gone and they've got so much more"},{"speaker":"Zafira Rajan","startTime":2502.1,"endTime":2507.7999999999997,"body":"going on in their lives. No one's walking around,"},{"speaker":"Zafira Rajan","startTime":2507.83,"endTime":2512.42,"body":"thinking widened. Severe, I sent me an email this"},{"speaker":"Zafira Rajan","startTime":2507.83,"endTime":2512.42,"body":"week, you know, unless I bring it to their"},{"speaker":"Zafira Rajan","startTime":2512.42,"endTime":2518.12,"body":"attention and I'm like, I'm so sorry guys. I've"},{"speaker":"Zafira Rajan","startTime":2512.42,"endTime":2518.12,"body":"been like, so burned out. Like I would never say"},{"speaker":"Zafira Rajan","startTime":2518.12,"endTime":2522.83,"body":"that I would just slip right back in if it's been"},{"speaker":"Zafira Rajan","startTime":2518.12,"endTime":2522.83,"body":"a while and that's like, please do that. You know,"},{"speaker":"Zafira Rajan","startTime":2522.83,"endTime":2530.12,"body":"you've got to do your list. For some time. It's"},{"speaker":"Zafira Rajan","startTime":2522.83,"endTime":2530.12,"body":"okay. It's totally fine. But yeah, I when it comes"},{"speaker":"Zafira Rajan","startTime":2530.12,"endTime":2536.0299999999997,"body":"to consistency, I often say just create something"},{"speaker":"Zafira Rajan","startTime":2530.12,"endTime":2536.0299999999997,"body":"that works for you and really works for you not"},{"speaker":"Zafira Rajan","startTime":2536.0299999999997,"endTime":2541.3399999999997,"body":"what works for everybody else, and experiment with"},{"speaker":"Zafira Rajan","startTime":2536.0299999999997,"endTime":2541.3399999999997,"body":"it and test it out. Like for me, the Monday thing"},{"speaker":"Zafira Rajan","startTime":2541.7,"endTime":2546.95,"body":"took a while to get to but now it's like, I kind"},{"speaker":"Zafira Rajan","startTime":2541.7,"endTime":2546.95,"body":"of have a ritual around it. So I get in the"},{"speaker":"Zafira Rajan","startTime":2546.95,"endTime":2551.27,"body":"headspace to sit down and actually do that. I love"},{"speaker":"Zafira Rajan","startTime":2546.95,"endTime":2551.27,"body":"that you can write your emails, I think that's"},{"speaker":"Zafira Rajan","startTime":2551.27,"endTime":2560.3599999999997,"body":"like so meta, I'm very into it, and I've started."},{"speaker":"Zafira Rajan","startTime":2551.27,"endTime":2560.3599999999997,"body":"And just yeah, figuring out what works for you."},{"speaker":"Zafira Rajan","startTime":2560.81,"endTime":2567.2,"body":"And there's no wrong or right answer, the right"},{"speaker":"Zafira Rajan","startTime":2560.81,"endTime":2567.2,"body":"answer is just being able to do it on your terms."},{"speaker":"Zafira Rajan","startTime":2567.62,"endTime":2572.24,"body":"You know, I wish someone had told me that a long"},{"speaker":"Zafira Rajan","startTime":2567.62,"endTime":2572.24,"body":"time ago, otherwise, I would have saved me a lot"},{"speaker":"Zafira Rajan","startTime":2572.24,"endTime":2573.38,"body":"of guilt for"},{"speaker":"Krystal Proffitt","startTime":2573.38,"endTime":2577.7599999999998,"body":"Yeah, no, I love that. You just"},{"speaker":"Krystal Proffitt","startTime":2573.38,"endTime":2577.7599999999998,"body":"said like, Hey, you know, if you haven't been"},{"speaker":"Krystal Proffitt","startTime":2577.7599999999998,"endTime":2582.62,"body":"doing this, or consistency is an issue, because I"},{"speaker":"Krystal Proffitt","startTime":2577.7599999999998,"endTime":2582.62,"body":"think that there's a lot of a lot of people that"},{"speaker":"Krystal Proffitt","startTime":2582.62,"endTime":2587.18,"body":"are trying to start new things in our community,"},{"speaker":"Krystal Proffitt","startTime":2582.62,"endTime":2587.18,"body":"whether they're just getting into having an online"},{"speaker":"Krystal Proffitt","startTime":2587.18,"endTime":2591.29,"body":"business, they want to have a podcast, I want to"},{"speaker":"Krystal Proffitt","startTime":2587.18,"endTime":2591.29,"body":"start a YouTube channel, they want to be Tick Tock"},{"speaker":"Krystal Proffitt","startTime":2591.29,"endTime":2595.64,"body":"famous, and they want to be like all these things."},{"speaker":"Krystal Proffitt","startTime":2591.29,"endTime":2595.64,"body":"Like we have a lot of very ambitious people. But"},{"speaker":"Krystal Proffitt","startTime":2595.64,"endTime":2599.3599999999997,"body":"we also have, you know, ends if you're and I we"},{"speaker":"Krystal Proffitt","startTime":2595.64,"endTime":2599.3599999999997,"body":"were talking about this earlier, we're both kind"},{"speaker":"Krystal Proffitt","startTime":2599.3599999999997,"endTime":2605.69,"body":"of rule followers to like, so it's like we want to"},{"speaker":"Krystal Proffitt","startTime":2599.3599999999997,"endTime":2605.69,"body":"have like, okay, you do A, B and C, don't skip"},{"speaker":"Krystal Proffitt","startTime":2605.69,"endTime":2611.0299999999997,"body":"down to T unless you've done everything else in"},{"speaker":"Krystal Proffitt","startTime":2605.69,"endTime":2611.0299999999997,"body":"between. And so for anybody that's listening, I"},{"speaker":"Krystal Proffitt","startTime":2611.0299999999997,"endTime":2617.9,"body":"hope that you just heard you have permission to do"},{"speaker":"Krystal Proffitt","startTime":2611.0299999999997,"endTime":2617.9,"body":"this, how it works for you. Because I wish I would"},{"speaker":"Krystal Proffitt","startTime":2617.9,"endTime":2622.94,"body":"have heard that too. Whenever I first started,"},{"speaker":"Krystal Proffitt","startTime":2617.9,"endTime":2622.94,"body":"there was so much stress around that I do it every"},{"speaker":"Krystal Proffitt","startTime":2622.94,"endTime":2628.16,"body":"week, I got to do it this way, I got to put my"},{"speaker":"Krystal Proffitt","startTime":2622.94,"endTime":2628.16,"body":"product in the boxes, you know, to have a great"},{"speaker":"Krystal Proffitt","startTime":2628.16,"endTime":2633.56,"body":"sales page, and I got to do it live. But when you"},{"speaker":"Krystal Proffitt","startTime":2628.16,"endTime":2633.56,"body":"take a step back and say how can I make this fun?"},{"speaker":"Krystal Proffitt","startTime":2633.5899999999997,"endTime":2638.06,"body":"I heard you saying that so much earlier, like I"},{"speaker":"Krystal Proffitt","startTime":2633.5899999999997,"endTime":2638.06,"body":"have so much fun with my clients, I have so much"},{"speaker":"Krystal Proffitt","startTime":2638.06,"endTime":2645.02,"body":"fun writing and for me creatively. That's what I"},{"speaker":"Krystal Proffitt","startTime":2638.06,"endTime":2645.02,"body":"feel like it's all about, it's all about the fun,"},{"speaker":"Krystal Proffitt","startTime":2645.3199999999997,"endTime":2650.33,"body":"and infusing your personality. But I am going to"},{"speaker":"Krystal Proffitt","startTime":2645.3199999999997,"endTime":2650.33,"body":"bring this up since I was like, Oh my gosh, I had"},{"speaker":"Krystal Proffitt","startTime":2650.33,"endTime":2655.16,"body":"this is one of my questions to ask you way earlier"},{"speaker":"Krystal Proffitt","startTime":2650.33,"endTime":2655.16,"body":"and we're just talking about it. You just took a"},{"speaker":"Krystal Proffitt","startTime":2655.16,"endTime":2662.96,"body":"month off like world what is even life? This"},{"speaker":"Krystal Proffitt","startTime":2655.16,"endTime":2662.96,"body":"sounds incredible. So I mean, if you want to go"},{"speaker":"Krystal Proffitt","startTime":2662.96,"endTime":2667.97,"body":"see like go follows if you're on Instagram,"},{"speaker":"Krystal Proffitt","startTime":2662.96,"endTime":2667.97,"body":"because she talked about so many awesome things"},{"speaker":"Krystal Proffitt","startTime":2667.97,"endTime":2674.66,"body":"that she did. I was like vicariously like texting"},{"speaker":"Krystal Proffitt","startTime":2667.97,"endTime":2674.66,"body":"you like on Instagram, like, Ah, it's so pretty"},{"speaker":"Krystal Proffitt","startTime":2674.66,"endTime":2679.91,"body":"today. Like it looks incredible. But what was your"},{"speaker":"Krystal Proffitt","startTime":2674.66,"endTime":2679.91,"body":"biggest takeaway, or something that you learned"},{"speaker":"Krystal Proffitt","startTime":2679.91,"endTime":2683.06,"body":"about yourself whenever you took a month off of"},{"speaker":"Krystal Proffitt","startTime":2679.91,"endTime":2683.06,"body":"your business?"},{"speaker":"Zafira Rajan","startTime":2683.9,"endTime":2688.58,"body":"Oh, gosh. So that's like the longest"},{"speaker":"Zafira Rajan","startTime":2683.9,"endTime":2688.58,"body":"amount of time I've ever taken off. And I will"},{"speaker":"Zafira Rajan","startTime":2688.58,"endTime":2693.0499999999997,"body":"preface this by saying it's because you know, I"},{"speaker":"Zafira Rajan","startTime":2688.58,"endTime":2693.0499999999997,"body":"have support in place now. Like I have an"},{"speaker":"Zafira Rajan","startTime":2693.0499999999997,"endTime":2699.44,"body":"assistant. And it's I have a bookkeeper and I plan"},{"speaker":"Zafira Rajan","startTime":2693.0499999999997,"endTime":2699.44,"body":"financially for it. So you know, I've not think"},{"speaker":"Zafira Rajan","startTime":2699.44,"endTime":2704.33,"body":"anyone can just up and do it and why it is harder"},{"speaker":"Zafira Rajan","startTime":2699.44,"endTime":2704.33,"body":"to plan for that time off than you think. And it's"},{"speaker":"Zafira Rajan","startTime":2704.33,"endTime":2711.62,"body":"not super glamorous, it is a lot of time that went"},{"speaker":"Zafira Rajan","startTime":2704.33,"endTime":2711.62,"body":"into it. But the biggest takeaway that I learned"},{"speaker":"Zafira Rajan","startTime":2711.62,"endTime":2717.7999999999997,"body":"is to really just listen to what I need when I"},{"speaker":"Zafira Rajan","startTime":2711.62,"endTime":2717.7999999999997,"body":"take time off. And this is the first time I've"},{"speaker":"Zafira Rajan","startTime":2717.7999999999997,"endTime":2724.52,"body":"taken time off and not planned travel, or planned"},{"speaker":"Zafira Rajan","startTime":2717.7999999999997,"endTime":2724.52,"body":"something really like, you know, to pack a"},{"speaker":"Zafira Rajan","startTime":2724.52,"endTime":2730.46,"body":"suitcase and go and do stuff. Like I went to like"},{"speaker":"Zafira Rajan","startTime":2724.52,"endTime":2730.46,"body":"an Airbnb, 15 minutes away from my house and did"},{"speaker":"Zafira Rajan","startTime":2730.46,"endTime":2735.7999999999997,"body":"that. But because of COVID you know, you can't"},{"speaker":"Zafira Rajan","startTime":2730.46,"endTime":2735.7999999999997,"body":"really go anywhere since the first vacation where"},{"speaker":"Zafira Rajan","startTime":2735.7999999999997,"endTime":2742.52,"body":"it's like, well, I'm not working, what do I want"},{"speaker":"Zafira Rajan","startTime":2735.7999999999997,"endTime":2742.52,"body":"to do? And it was really weird to have that time"},{"speaker":"Zafira Rajan","startTime":2742.52,"endTime":2747.89,"body":"to be honest. And in the beginning, I was started"},{"speaker":"Zafira Rajan","startTime":2742.52,"endTime":2747.89,"body":"you know, putting that pressure on myself and"},{"speaker":"Zafira Rajan","startTime":2747.89,"endTime":2752.5099999999998,"body":"wanting to follow those rules and be like, Okay,"},{"speaker":"Zafira Rajan","startTime":2747.89,"endTime":2752.5099999999998,"body":"well, we've been wanting to write a book, and"},{"speaker":"Zafira Rajan","startTime":2752.5099999999998,"endTime":2760.04,"body":"maybe we'll start like writing stuff or we've been"},{"speaker":"Zafira Rajan","startTime":2752.5099999999998,"endTime":2760.04,"body":"wanting to do paintings. Let's try that. But to be"},{"speaker":"Zafira Rajan","startTime":2760.04,"endTime":2765.5,"body":"honest, and I share this on my Instagram like"},{"speaker":"Zafira Rajan","startTime":2760.04,"endTime":2765.5,"body":"after the second week after I went down I just"},{"speaker":"Zafira Rajan","startTime":2765.5,"endTime":2774.44,"body":"passed out like I just went to sleep. I call it a"},{"speaker":"Zafira Rajan","startTime":2765.5,"endTime":2774.44,"body":"sleep vacation. I highly recommend like that's"},{"speaker":"Zafira Rajan","startTime":2774.44,"endTime":2783.14,"body":"sometimes the only reason you need I was beyond"},{"speaker":"Zafira Rajan","startTime":2774.44,"endTime":2783.14,"body":"surprised how much sleep I needed because it's not"},{"speaker":"Zafira Rajan","startTime":2783.14,"endTime":2787.5499999999997,"body":"that I sleep little like I sleep seven to eight"},{"speaker":"Zafira Rajan","startTime":2783.14,"endTime":2787.5499999999997,"body":"hours a day, which is pretty good by most"},{"speaker":"Zafira Rajan","startTime":2787.5499999999997,"endTime":2794.0899999999997,"body":"standards. But after I really started shutting my"},{"speaker":"Zafira Rajan","startTime":2787.5499999999997,"endTime":2794.0899999999997,"body":"brain off, you know, I was sleeping for stretches"},{"speaker":"Zafira Rajan","startTime":2794.0899999999997,"endTime":2800.5099999999998,"body":"and stretches of hours I never used to be a napper"},{"speaker":"Zafira Rajan","startTime":2794.0899999999997,"endTime":2800.5099999999998,"body":"I was napping. So really my body just needed that"},{"speaker":"Zafira Rajan","startTime":2800.5099999999998,"endTime":2808.4,"body":"time out you know, and also disconnecting from"},{"speaker":"Zafira Rajan","startTime":2800.5099999999998,"endTime":2808.4,"body":"email and disconnecting from the phone. And like"},{"speaker":"Zafira Rajan","startTime":2808.58,"endTime":2813.5899999999997,"body":"social media from time to time, I was like"},{"speaker":"Zafira Rajan","startTime":2808.58,"endTime":2813.5899999999997,"body":"deleting Instagram every two days. And just like"},{"speaker":"Zafira Rajan","startTime":2813.5899999999997,"endTime":2821.0299999999997,"body":"living without it and it was beautiful. So I think"},{"speaker":"Zafira Rajan","startTime":2813.5899999999997,"endTime":2821.0299999999997,"body":"actually taking time off during a pandemic, if you"},{"speaker":"Zafira Rajan","startTime":2821.0299999999997,"endTime":2825.41,"body":"can do it is such a gift because I think it's a"},{"speaker":"Zafira Rajan","startTime":2821.0299999999997,"endTime":2825.41,"body":"rare opportunity to see what your body really"},{"speaker":"Zafira Rajan","startTime":2825.41,"endTime":2830.3599999999997,"body":"really does need. If I had planned a month off any"},{"speaker":"Zafira Rajan","startTime":2825.41,"endTime":2830.3599999999997,"body":"other time out of travel 2 million different"},{"speaker":"Zafira Rajan","startTime":2830.3599999999997,"endTime":2838.2799999999997,"body":"places. I would have still got an energy you know"},{"speaker":"Zafira Rajan","startTime":2830.3599999999997,"endTime":2838.2799999999997,"body":"there Way, like inspired and creative and, but"},{"speaker":"Zafira Rajan","startTime":2838.2799999999997,"endTime":2843.92,"body":"they would be doing stuff constantly, you know,"},{"speaker":"Zafira Rajan","startTime":2838.2799999999997,"endTime":2843.92,"body":"and I think there's like a lot of shame around"},{"speaker":"Zafira Rajan","startTime":2843.92,"endTime":2850.94,"body":"doing nothing. But I'm really proud to say that I"},{"speaker":"Zafira Rajan","startTime":2843.92,"endTime":2850.94,"body":"did nothing for a month. And it was wonderful. I"},{"speaker":"Zafira Rajan","startTime":2850.94,"endTime":2853.16,"body":"watched like all of Schitt's Creek again..."},{"speaker":"Krystal Proffitt","startTime":2853.16,"endTime":2855.71,"body":"I love it!"},{"speaker":"Zafira Rajan","startTime":2855.71,"endTime":2860.8399999999997,"body":"I spent a lot of time with my dog, I"},{"speaker":"Zafira Rajan","startTime":2855.71,"endTime":2860.8399999999997,"body":"live near the beach and went to the ocean a lot."},{"speaker":"Zafira Rajan","startTime":2862.16,"endTime":2868.58,"body":"And by the end of it, it's the first time I've"},{"speaker":"Zafira Rajan","startTime":2862.16,"endTime":2868.58,"body":"taken time off, where I wasn't actually excited to"},{"speaker":"Zafira Rajan","startTime":2868.58,"endTime":2874.22,"body":"come back to work to be 100% honest, usually after"},{"speaker":"Zafira Rajan","startTime":2868.58,"endTime":2874.22,"body":"some time off. I'm like buzzing with so many new"},{"speaker":"Zafira Rajan","startTime":2874.22,"endTime":2879.62,"body":"ideas. And I can't wait to just put this into"},{"speaker":"Zafira Rajan","startTime":2874.22,"endTime":2879.62,"body":"action. But I think it's because it's the first"},{"speaker":"Zafira Rajan","startTime":2879.62,"endTime":2884.75,"body":"real break I've had in a long time as like, that"},{"speaker":"Zafira Rajan","startTime":2879.62,"endTime":2884.75,"body":"could have actually been longer, you know, whereas"},{"speaker":"Zafira Rajan","startTime":2884.75,"endTime":2894.2,"body":"before events felt like super long to take off. So"},{"speaker":"Zafira Rajan","startTime":2884.75,"endTime":2894.2,"body":"that was really fascinating to me, that that was"},{"speaker":"Zafira Rajan","startTime":2894.2,"endTime":2894.89,"body":"my time up."},{"speaker":"Krystal Proffitt","startTime":2895.3399999999997,"endTime":2899.24,"body":"I loved I just loved how you"},{"speaker":"Krystal Proffitt","startTime":2895.3399999999997,"endTime":2899.24,"body":"openly like shared about it, you're like it took"},{"speaker":"Krystal Proffitt","startTime":2899.24,"endTime":2904.8199999999997,"body":"me a second to like, turn off. Like it wasn't just"},{"speaker":"Krystal Proffitt","startTime":2899.24,"endTime":2904.8199999999997,"body":"like, Oh, I'm off. Like, let me just, you know,"},{"speaker":"Krystal Proffitt","startTime":2905.12,"endTime":2910.2799999999997,"body":"like throw, throw my phone on the ocean and then"},{"speaker":"Krystal Proffitt","startTime":2905.12,"endTime":2910.2799999999997,"body":"just walk away and say I'm free. Like I like it"},{"speaker":"Krystal Proffitt","startTime":2910.2799999999997,"endTime":2916.13,"body":"takes like the honesty and like taking the time"},{"speaker":"Krystal Proffitt","startTime":2910.2799999999997,"endTime":2916.13,"body":"off the intention behind planning it and making it"},{"speaker":"Krystal Proffitt","startTime":2916.13,"endTime":2920.75,"body":"happen. Like I just love so much that you shared"},{"speaker":"Krystal Proffitt","startTime":2916.13,"endTime":2920.75,"body":"your journey. And this, I think that this is why I"},{"speaker":"Krystal Proffitt","startTime":2920.75,"endTime":2927.71,"body":"resonate so much with you. Because you do share"},{"speaker":"Krystal Proffitt","startTime":2920.75,"endTime":2927.71,"body":"very openly about how you run your business. Like"},{"speaker":"Krystal Proffitt","startTime":2927.89,"endTime":2932.9,"body":"why you are such a heart centered entrepreneur. I"},{"speaker":"Krystal Proffitt","startTime":2927.89,"endTime":2932.9,"body":"don't know if you call yourself that. It's what I"},{"speaker":"Krystal Proffitt","startTime":2932.9,"endTime":2938.7799999999997,"body":"call you. Like you're a very in tune with how you"},{"speaker":"Krystal Proffitt","startTime":2932.9,"endTime":2938.7799999999997,"body":"serve people and how you show up. And it's very"},{"speaker":"Krystal Proffitt","startTime":2938.7799999999997,"endTime":2944.6,"body":"honest. And I just I so appreciate everything that"},{"speaker":"Krystal Proffitt","startTime":2938.7799999999997,"endTime":2944.6,"body":"you do and all the things so you'll have to go"},{"speaker":"Krystal Proffitt","startTime":2944.63,"endTime":2948.62,"body":"follow as if you're on Instagram and see all the"},{"speaker":"Krystal Proffitt","startTime":2944.63,"endTime":2948.62,"body":"cool things that she does. And what's your dog's"},{"speaker":"Krystal Proffitt","startTime":2948.62,"endTime":2949.97,"body":"name? I do remember seeing..."},{"speaker":"Zafira Rajan","startTime":2950.0299999999997,"endTime":2952.31,"body":"Oh, yeah, his name is Mars."},{"speaker":"Krystal Proffitt","startTime":2951.37,"endTime":2957.6099999999997,"body":"Mars. Oh, yeah. I love it. I"},{"speaker":"Krystal Proffitt","startTime":2951.37,"endTime":2957.6099999999997,"body":"love like, I was just like looking at the ocean"},{"speaker":"Krystal Proffitt","startTime":2957.6099999999997,"endTime":2962.89,"body":"and you would like turn your like, turn the sound"},{"speaker":"Krystal Proffitt","startTime":2957.6099999999997,"endTime":2962.89,"body":"on, you know, your stories. And I would listen if"},{"speaker":"Krystal Proffitt","startTime":2962.89,"endTime":2967.8399999999997,"body":"like, okay, like, I'm just living vicariously"},{"speaker":"Krystal Proffitt","startTime":2962.89,"endTime":2967.8399999999997,"body":"through Zafira's ocean walks like they were so"},{"speaker":"Krystal Proffitt","startTime":2967.8399999999997,"endTime":2968.35,"body":"nice."},{"speaker":"Zafira Rajan","startTime":2968.35,"endTime":2973.06,"body":"But yeah. go and stare at the ocean"},{"speaker":"Zafira Rajan","startTime":2968.35,"endTime":2973.06,"body":"and listen to it. And it's like, it should be"},{"speaker":"Zafira Rajan","startTime":2973.06,"endTime":2973.9,"body":"shared sometimes."},{"speaker":"Krystal Proffitt","startTime":2974.14,"endTime":2981.3399999999997,"body":"Yeah. For sure we need more of"},{"speaker":"Krystal Proffitt","startTime":2974.14,"endTime":2981.3399999999997,"body":"that we need. Well, I want to transition into some"},{"speaker":"Krystal Proffitt","startTime":2981.4,"endTime":2987.22,"body":"rapid fire questions that we ask all of our"},{"speaker":"Krystal Proffitt","startTime":2981.4,"endTime":2987.22,"body":"guests. So are you up for that?"},{"speaker":"Zafira Rajan","startTime":2987.3399999999997,"endTime":2994.5099999999998,"body":"Oh, golly. Well, let's see how fast"},{"speaker":"Zafira Rajan","startTime":2987.3399999999997,"endTime":2994.5099999999998,"body":"did just come off of 30 days of sleep."},{"speaker":"Krystal Proffitt","startTime":2994.54,"endTime":2999.64,"body":"Yeah. I don't know if I can"},{"speaker":"Krystal Proffitt","startTime":2994.54,"endTime":2999.64,"body":"handle this. at a snail's pace here. But it's"},{"speaker":"Krystal Proffitt","startTime":2999.67,"endTime":3007.08,"body":"Yeah. Okay. So what piece of advice would you give"},{"speaker":"Krystal Proffitt","startTime":2999.67,"endTime":3007.08,"body":"to a brand new podcaster?"},{"speaker":"Zafira Rajan","startTime":3007.92,"endTime":3018.93,"body":"Oh, um, I mean, I'm not like a"},{"speaker":"Zafira Rajan","startTime":3007.92,"endTime":3018.93,"body":"podcaster myself. But Wow, when I say I would say"},{"speaker":"Zafira Rajan","startTime":3018.93,"endTime":3024.3599999999997,"body":"to shout your podcast to the rooftops. I've seen"},{"speaker":"Zafira Rajan","startTime":3018.93,"endTime":3024.3599999999997,"body":"people really quietly launch what they're doing."},{"speaker":"Zafira Rajan","startTime":3024.3599999999997,"endTime":3030.69,"body":"And I discovered way, way later. But please tell"},{"speaker":"Zafira Rajan","startTime":3024.3599999999997,"endTime":3030.69,"body":"anyone and everyone to listen to your podcast and"},{"speaker":"Zafira Rajan","startTime":3030.69,"endTime":3037.62,"body":"you can never say it enough times. Because it's"},{"speaker":"Zafira Rajan","startTime":3030.69,"endTime":3037.62,"body":"just it's a big deal. Like, celebrate it."},{"speaker":"Krystal Proffitt","startTime":3038.7599999999998,"endTime":3044.85,"body":"Awesome. That's awesome. Okay,"},{"speaker":"Krystal Proffitt","startTime":3038.7599999999998,"endTime":3044.85,"body":"so my next question is a two part question. So it"},{"speaker":"Krystal Proffitt","startTime":3044.85,"endTime":3052.29,"body":"is what is the dream podcast you would love to be"},{"speaker":"Krystal Proffitt","startTime":3044.85,"endTime":3052.29,"body":"on? And if you had a podcast who would be your"},{"speaker":"Krystal Proffitt","startTime":3052.29,"endTime":3054.6,"body":"dream person to interview?"},{"speaker":"Zafira Rajan","startTime":3055.5299999999997,"endTime":3064.47,"body":"Oh my god, Krystal, we have a really"},{"speaker":"Zafira Rajan","startTime":3055.5299999999997,"endTime":3064.47,"body":"hard Okay, Dream podcast to be on. I actually had"},{"speaker":"Zafira Rajan","startTime":3064.47,"endTime":3070.44,"body":"always wanted to be on Amy Porterfield podcast,"},{"speaker":"Zafira Rajan","startTime":3064.47,"endTime":3070.44,"body":"which just happened this year. So let me circle"},{"speaker":"Zafira Rajan","startTime":3070.44,"endTime":3079.17,"body":"back with you next year. Once I revise those"},{"speaker":"Zafira Rajan","startTime":3070.44,"endTime":3079.17,"body":"goals. And dream person I would love to have on a"},{"speaker":"Zafira Rajan","startTime":3079.17,"endTime":3091.89,"body":"podcast that I um I really am very intrigued by"},{"speaker":"Zafira Rajan","startTime":3079.17,"endTime":3091.89,"body":"Donald Glover. Who goes by Childish Gambino and"},{"speaker":"Zafira Rajan","startTime":3091.92,"endTime":3098.7599999999998,"body":"that's I think he's a genius and everything that"},{"speaker":"Zafira Rajan","startTime":3091.92,"endTime":3098.7599999999998,"body":"he does as like an actor, as a writer, as an"},{"speaker":"Zafira Rajan","startTime":3098.79,"endTime":3104.91,"body":"artist, but he's really strange and funny and"},{"speaker":"Zafira Rajan","startTime":3098.79,"endTime":3104.91,"body":"weird in his interviews, so I kind of feel like"},{"speaker":"Zafira Rajan","startTime":3104.91,"endTime":3110.8199999999997,"body":"that would be a cool conversation. Like you just"},{"speaker":"Zafira Rajan","startTime":3104.91,"endTime":3110.8199999999997,"body":"showed the interview with like, like barefoot and"},{"speaker":"Zafira Rajan","startTime":3110.8199999999997,"endTime":3114.99,"body":"like with this shirt off and he just like sits"},{"speaker":"Zafira Rajan","startTime":3110.8199999999997,"endTime":3114.99,"body":"cross legged on the couch and they'll just talk"},{"speaker":"Zafira Rajan","startTime":3114.99,"endTime":3118.17,"body":"about whatever. So yeah, I would love to have a"},{"speaker":"Zafira Rajan","startTime":3114.99,"endTime":3118.17,"body":"conversation with him."},{"speaker":"Krystal Proffitt","startTime":3118.98,"endTime":3123.63,"body":"I love this. I love this. Okay,"},{"speaker":"Krystal Proffitt","startTime":3118.98,"endTime":3123.63,"body":"my last question is Do you consider yourself a"},{"speaker":"Krystal Proffitt","startTime":3123.63,"endTime":3124.92,"body":"perfectionist?"},{"speaker":"Zafira Rajan","startTime":3126.54,"endTime":3132.75,"body":"I consider myself a recovering"},{"speaker":"Zafira Rajan","startTime":3126.54,"endTime":3132.75,"body":"perfectionist. an evolving perfectionist. I think"},{"speaker":"Zafira Rajan","startTime":3132.75,"endTime":3139.62,"body":"I will always have high standards For myself, but"},{"speaker":"Zafira Rajan","startTime":3132.75,"endTime":3139.62,"body":"they're getting bendy. And I'm I'm much more"},{"speaker":"Zafira Rajan","startTime":3139.62,"endTime":3147.5699999999997,"body":"comfortable leaving to do lists on incomplete than"},{"speaker":"Zafira Rajan","startTime":3139.62,"endTime":3147.5699999999997,"body":"I was before. So always in the pursuit of quality"},{"speaker":"Zafira Rajan","startTime":3147.93,"endTime":3154.02,"body":"and progress, we're no longer in the pursuit of"},{"speaker":"Zafira Rajan","startTime":3147.93,"endTime":3154.02,"body":"making it picture perfect and shiny anymore."},{"speaker":"Krystal Proffitt","startTime":3154.89,"endTime":3159.93,"body":"You're in great company because"},{"speaker":"Krystal Proffitt","startTime":3154.89,"endTime":3159.93,"body":"that was me. I gotta sweat. I tell and this is"},{"speaker":"Krystal Proffitt","startTime":3159.93,"endTime":3166.0499999999997,"body":"like most people's answers like I'm a recovering"},{"speaker":"Krystal Proffitt","startTime":3159.93,"endTime":3166.0499999999997,"body":"perfectionist. Like, we need our own support group"},{"speaker":"Krystal Proffitt","startTime":3166.0499999999997,"endTime":3171.87,"body":"to talk about this. Because, I mean, it's just"},{"speaker":"Krystal Proffitt","startTime":3166.0499999999997,"endTime":3171.87,"body":"it's so I think it's true for so many people. And"},{"speaker":"Krystal Proffitt","startTime":3171.87,"endTime":3178.08,"body":"I, it's the reason why I asked this question"},{"speaker":"Krystal Proffitt","startTime":3171.87,"endTime":3178.08,"body":"because it's either I am, and I'm trying to get"},{"speaker":"Krystal Proffitt","startTime":3178.08,"endTime":3183.12,"body":"away from it, or I used to be and now I'm not some"},{"speaker":"Krystal Proffitt","startTime":3178.08,"endTime":3183.12,"body":"more. So I want anybody that's listening to just"},{"speaker":"Krystal Proffitt","startTime":3183.12,"endTime":3189.06,"body":"know, like, if you hold yourself to a certain"},{"speaker":"Krystal Proffitt","startTime":3183.12,"endTime":3189.06,"body":"standard, like we all do it, we all do it. And"},{"speaker":"Krystal Proffitt","startTime":3189.0899999999997,"endTime":3195.87,"body":"sometimes it's for like, like you said, like"},{"speaker":"Krystal Proffitt","startTime":3189.0899999999997,"endTime":3195.87,"body":"evolving to a next level. But sometimes it's like,"},{"speaker":"Krystal Proffitt","startTime":3195.87,"endTime":3200.58,"body":"Hey, you know, I had to grow out of that. And I"},{"speaker":"Krystal Proffitt","startTime":3195.87,"endTime":3200.58,"body":"had to step away. And I just realized it's never"},{"speaker":"Krystal Proffitt","startTime":3200.58,"endTime":3205.5299999999997,"body":"perfect. And if you listen to this show, you know"},{"speaker":"Krystal Proffitt","startTime":3200.58,"endTime":3205.5299999999997,"body":"that things are not perfect around here most of"},{"speaker":"Krystal Proffitt","startTime":3205.5299999999997,"endTime":3209.31,"body":"the time, but we have a lot of fun. And that is"},{"speaker":"Krystal Proffitt","startTime":3205.5299999999997,"endTime":3209.31,"body":"what matters. So"},{"speaker":"Zafira Rajan","startTime":3209.3399999999997,"endTime":3213.9,"body":"Yes, I think we need a new word for"},{"speaker":"Zafira Rajan","startTime":3209.3399999999997,"endTime":3213.9,"body":"us like how there was introverts and extroverts"},{"speaker":"Zafira Rajan","startTime":3213.9,"endTime":3218.13,"body":"and now they're an ambivert. We need something for"},{"speaker":"Zafira Rajan","startTime":3213.9,"endTime":3218.13,"body":"the in between for like, yeah, I used to be a"},{"speaker":"Zafira Rajan","startTime":3218.13,"endTime":3223.14,"body":"perfectionist, I still have those traits, but I'm"},{"speaker":"Zafira Rajan","startTime":3218.13,"endTime":3223.14,"body":"not a perfectionist anymore. I kind of put my"},{"speaker":"Zafira Rajan","startTime":3223.14,"endTime":3224.3399999999997,"body":"thinking cap on for that."},{"speaker":"Krystal Proffitt","startTime":3225.6,"endTime":3229.08,"body":"Let's make t shirts and coffee"},{"speaker":"Krystal Proffitt","startTime":3225.6,"endTime":3229.08,"body":"that have their word on it."},{"speaker":"Zafira Rajan","startTime":3229.62,"endTime":3230.7599999999998,"body":"Yeah, loud and proud."},{"speaker":"Krystal Proffitt","startTime":3231.15,"endTime":3235.92,"body":"This was so much fun today. I'"},{"speaker":"Krystal Proffitt","startTime":3231.15,"endTime":3235.92,"body":"so glad that everybody was hopefully anybody list"},{"speaker":"Krystal Proffitt","startTime":3235.92,"endTime":3241.47,"body":"ning has a better understanding of what coffee is,"},{"speaker":"Krystal Proffitt","startTime":3235.92,"endTime":3241.47,"body":"how they can infuse their personality into it and"},{"speaker":"Krystal Proffitt","startTime":3241.47,"endTime":3247.5899999999997,"body":"really just walks away from this conversatio"},{"speaker":"Krystal Proffitt","startTime":3241.47,"endTime":3247.5899999999997,"body":"today with stories that you and I have both sha"},{"speaker":"Krystal Proffitt","startTime":3247.5899999999997,"endTime":3253.2599999999998,"body":"ed about it doesn't have to be complicated to"},{"speaker":"Krystal Proffitt","startTime":3247.5899999999997,"endTime":3253.2599999999998,"body":"infuse your personality into their copy."},{"speaker":"Krystal Proffitt","startTime":3253.2599999999998,"endTime":3260.7599999999998,"body":"o where can everybody learn more about you and f"},{"speaker":"Krystal Proffitt","startTime":3253.2599999999998,"endTime":3260.7599999999998,"body":"nd out more about working with you in the futur"},{"speaker":"Zafira Rajan","startTime":3259.2,"endTime":3264.837,"body":"Yeah, the best place is my websites"},{"speaker":"Zafira Rajan","startTime":3259.2,"endTime":3264.837,"body":"ZafiraRajan.com and if any of what resonated."},{"speaker":"Zafira Rajan","startTime":3260.7599999999998,"endTime":3268.62,"body":"?"},{"speaker":"Zafira Rajan","startTime":3264.906,"endTime":3271.448,"body":"Anything that we chatted about resonated today."},{"speaker":"Zafira Rajan","startTime":3264.906,"endTime":3271.448,"body":"I've got a quiz right at the top called what's"},{"speaker":"Zafira Rajan","startTime":3271.518,"endTime":3277.99,"body":"your brand's core essence and they'll help you"},{"speaker":"Zafira Rajan","startTime":3271.518,"endTime":3277.99,"body":"lean into your unique strengths of your unique"},{"speaker":"Zafira Rajan","startTime":3278.06,"endTime":3284.671,"body":"personality and bring that into a new marketing"},{"speaker":"Zafira Rajan","startTime":3278.06,"endTime":3284.671,"body":"ritual. And if you want to slide into my DMS or"},{"speaker":"Zafira Rajan","startTime":3284.741,"endTime":3291.77,"body":"you want to have a conversation to social channel,"},{"speaker":"Zafira Rajan","startTime":3284.741,"endTime":3291.77,"body":"I hang out at most Instagram @Zafira.Rajan, so, me"},{"speaker":"Zafira Rajan","startTime":3291.839,"endTime":3298.381,"body":"and Krystal chat on there all the time, I'm always"},{"speaker":"Zafira Rajan","startTime":3291.839,"endTime":3298.381,"body":"happy to have conversations with anyone and"},{"speaker":"Zafira Rajan","startTime":3298.451,"endTime":3302.0699999999997,"body":"everyone. So please feel free to connect and say hi."},{"speaker":"Krystal Proffitt","startTime":3302.0699999999997,"endTime":3306.554,"body":"Thank you so much for coming on"},{"speaker":"Krystal Proffitt","startTime":3302.0699999999997,"endTime":3306.554,"body":"the show today and just sharing your personality"},{"speaker":"Krystal Proffitt","startTime":3306.6099999999997,"endTime":3311.711,"body":"and I'm just, I, I'm so happy that our paths"},{"speaker":"Krystal Proffitt","startTime":3306.6099999999997,"endTime":3311.711,"body":"crossed when they did and I've learned so much"},{"speaker":"Krystal Proffitt","startTime":3311.767,"endTime":3316.8669999999997,"body":"from you. So I just want to tell you, I'm so"},{"speaker":"Krystal Proffitt","startTime":3311.767,"endTime":3316.8669999999997,"body":"grateful for the work that you do and for just"},{"speaker":"Krystal Proffitt","startTime":3316.923,"endTime":3322.473,"body":"being so committed to helping other people elevate"},{"speaker":"Krystal Proffitt","startTime":3316.923,"endTime":3322.473,"body":"their brands. So thank you so much for coming on"},{"speaker":"Krystal Proffitt","startTime":3322.529,"endTime":3323.37,"body":"the show today."},{"speaker":"Zafira Rajan","startTime":3323.37,"endTime":3327.5099999999998,"body":"Oh, it's such an honor. Thank you so"},{"speaker":"Zafira Rajan","startTime":3323.37,"endTime":3327.5099999999998,"body":"much Krystal."},{"speaker":"Recap \u0026 Outro","startTime":3327.5099999999998,"endTime":3332.4049999999997,"body":"See I told you it was gonna be"},{"speaker":"Recap \u0026 Outro","startTime":3327.5099999999998,"endTime":3332.4049999999997,"body":"good. I know that you Your hand is probably"},{"speaker":"Recap \u0026 Outro","startTime":3332.4719999999998,"endTime":3338.8889999999997,"body":"cramping from writing all the notes like you're in"},{"speaker":"Recap \u0026 Outro","startTime":3332.4719999999998,"endTime":3338.8889999999997,"body":"your Google Docs like just typing things up or"},{"speaker":"Recap \u0026 Outro","startTime":3338.955,"endTime":3345.505,"body":"you're like scribbling out on like a post it note"},{"speaker":"Recap \u0026 Outro","startTime":3338.955,"endTime":3345.505,"body":"or a blank sheet of paper right now because oh my"},{"speaker":"Recap \u0026 Outro","startTime":3345.571,"endTime":3351.989,"body":"gosh, like seriously, I am so grateful to have met"},{"speaker":"Recap \u0026 Outro","startTime":3345.571,"endTime":3351.989,"body":"and been able to learn from Zafira because the"},{"speaker":"Recap \u0026 Outro","startTime":3352.055,"endTime":3358.5389999999998,"body":"things that she has said about copywriting I've"},{"speaker":"Recap \u0026 Outro","startTime":3352.055,"endTime":3358.5389999999998,"body":"heard before a lot of the things that she said she"},{"speaker":"Recap \u0026 Outro","startTime":3358.605,"endTime":3365.1549999999997,"body":"I've heard from different people. But the way that"},{"speaker":"Recap \u0026 Outro","startTime":3358.605,"endTime":3365.1549999999997,"body":"she says it the way that she teaches copywriting"},{"speaker":"Recap \u0026 Outro","startTime":3365.221,"endTime":3371.7709999999997,"body":"it gives me an ease like my shoulders relaxed. Now"},{"speaker":"Recap \u0026 Outro","startTime":3365.221,"endTime":3371.7709999999997,"body":"whenever I go to write a sales page when I go to"},{"speaker":"Recap \u0026 Outro","startTime":3371.837,"endTime":3378.3199999999997,"body":"write an email, as opposed to staring at like the"},{"speaker":"Recap \u0026 Outro","startTime":3371.837,"endTime":3378.3199999999997,"body":"Google Doc like blinking cursor of death, right?"},{"speaker":"Recap \u0026 Outro","startTime":3378.3869999999997,"endTime":3385.069,"body":"Y'all have heard me talk about this before where I"},{"speaker":"Recap \u0026 Outro","startTime":3378.3869999999997,"endTime":3385.069,"body":"just like, Oh my gosh, like it freaks me out. When"},{"speaker":"Recap \u0026 Outro","startTime":3385.1349999999998,"endTime":3391.817,"body":"I sit down to write and it's just so stressful. If"},{"speaker":"Recap \u0026 Outro","startTime":3385.1349999999998,"endTime":3391.817,"body":"that is you, I no longer want this to be an issue."},{"speaker":"Recap \u0026 Outro","startTime":3391.883,"endTime":3397.904,"body":"I want you to feel confident. I want you to be"},{"speaker":"Recap \u0026 Outro","startTime":3391.883,"endTime":3397.904,"body":"really bold in your storytelling and how you"},{"speaker":"Recap \u0026 Outro","startTime":3397.97,"endTime":3404.189,"body":"approach showing up online because y'all has"},{"speaker":"Recap \u0026 Outro","startTime":3397.97,"endTime":3404.189,"body":"podcasters we have so much we have to write right"},{"speaker":"Recap \u0026 Outro","startTime":3404.255,"endTime":3410.673,"body":"we have our podcast titles. We have our episode"},{"speaker":"Recap \u0026 Outro","startTime":3404.255,"endTime":3410.673,"body":"descriptions, we have our show notes. We have our"},{"speaker":"Recap \u0026 Outro","startTime":3410.739,"endTime":3416.759,"body":"websites like there are so many places that"},{"speaker":"Recap \u0026 Outro","startTime":3410.739,"endTime":3416.759,"body":"copywriting shows up in the podcasting journey."},{"speaker":"Recap \u0026 Outro","startTime":3416.826,"endTime":3423.3089999999997,"body":"And if you need help with that, please reach out"},{"speaker":"Recap \u0026 Outro","startTime":3416.826,"endTime":3423.3089999999997,"body":"to Zafira because I'm telling y'all like she is a"},{"speaker":"Recap \u0026 Outro","startTime":3423.375,"endTime":3429.9919999999997,"body":"marketing genius and I love reading all the things"},{"speaker":"Recap \u0026 Outro","startTime":3423.375,"endTime":3429.9919999999997,"body":"that she writes because it makes me feel like I'm"},{"speaker":"Recap \u0026 Outro","startTime":3430.058,"endTime":3436.409,"body":"connected to her. I feel like I know her from her"},{"speaker":"Recap \u0026 Outro","startTime":3430.058,"endTime":3436.409,"body":"writing and that is what strategic copywriting"},{"speaker":"Recap \u0026 Outro","startTime":3436.475,"endTime":3442.694,"body":"really truly is. So I hope that you had some"},{"speaker":"Recap \u0026 Outro","startTime":3436.475,"endTime":3442.694,"body":"incredible takeaways from today's interview, make"},{"speaker":"Recap \u0026 Outro","startTime":3442.7599999999998,"endTime":3447.7889999999998,"body":"sure you go to the show notes,"},{"speaker":"Recap \u0026 Outro","startTime":3442.7599999999998,"endTime":3447.7889999999998,"body":"KrystalProffitt.com/episode258. To learn more"},{"speaker":"Recap \u0026 Outro","startTime":3447.855,"endTime":3454.3379999999997,"body":"about Zafira go follow her on Instagram and follow"},{"speaker":"Recap \u0026 Outro","startTime":3447.855,"endTime":3454.3379999999997,"body":"along with her dog. She just recently adopted a"},{"speaker":"Recap \u0026 Outro","startTime":3454.4049999999997,"endTime":3460.756,"body":"new dog and they live in on the coast in Canada."},{"speaker":"Recap \u0026 Outro","startTime":3454.4049999999997,"endTime":3460.756,"body":"And it's just so gorgeous. I love following her"},{"speaker":"Recap \u0026 Outro","startTime":3460.822,"endTime":3467.107,"body":"Instagram stories and she'll like sometimes she"},{"speaker":"Recap \u0026 Outro","startTime":3460.822,"endTime":3467.107,"body":"just like records the ocean waves and I'm like,"},{"speaker":"Recap \u0026 Outro","startTime":3467.173,"endTime":3473.591,"body":"oh, like this is the like little hint of the ocean"},{"speaker":"Recap \u0026 Outro","startTime":3467.173,"endTime":3473.591,"body":"that I needed today. So go follow the fear and"},{"speaker":"Recap \u0026 Outro","startTime":3473.6569999999997,"endTime":3479.678,"body":"make sure that you connect with her and even"},{"speaker":"Recap \u0026 Outro","startTime":3473.6569999999997,"endTime":3479.678,"body":"consider hiring her for your copywriting coach"},{"speaker":"Recap \u0026 Outro","startTime":3479.7439999999997,"endTime":3486.029,"body":"because she is absolutely incredible. I know. I"},{"speaker":"Recap \u0026 Outro","startTime":3479.7439999999997,"endTime":3486.029,"body":"feel like I'm just vain girling at this moment,"},{"speaker":"Recap \u0026 Outro","startTime":3486.095,"endTime":3492.447,"body":"but you know, she knows she's gonna listen to"},{"speaker":"Recap \u0026 Outro","startTime":3486.095,"endTime":3492.447,"body":"this. Yeah, you know, you know that I'm a huge fan"},{"speaker":"Recap \u0026 Outro","startTime":3492.513,"endTime":3498.996,"body":"of yours. And I love all the things that you have"},{"speaker":"Recap \u0026 Outro","startTime":3492.513,"endTime":3498.996,"body":"taught me as Zafira. So thank you again for such"},{"speaker":"Recap \u0026 Outro","startTime":3499.063,"endTime":3505.017,"body":"an incredible chat today. But again, go to"},{"speaker":"Recap \u0026 Outro","startTime":3499.063,"endTime":3505.017,"body":"KrystalProffitt.com/episode258. To connect with"},{"speaker":"Recap \u0026 Outro","startTime":3505.083,"endTime":3511.17,"body":"sephirah and learn more about her quiz that she"},{"speaker":"Recap \u0026 Outro","startTime":3505.083,"endTime":3511.17,"body":"has. I'm gonna have a link to it in the show"},{"speaker":"Recap \u0026 Outro","startTime":3511.236,"endTime":3517.72,"body":"notes. But that's all I have for you today. So if"},{"speaker":"Recap \u0026 Outro","startTime":3511.236,"endTime":3517.72,"body":"this is your first time tuning in, make sure you"},{"speaker":"Recap \u0026 Outro","startTime":3517.786,"endTime":3524.005,"body":"follow the podcast wherever you're listening."},{"speaker":"Recap \u0026 Outro","startTime":3517.786,"endTime":3524.005,"body":"Leave us a rating and a review. Let us know what"},{"speaker":"Recap \u0026 Outro","startTime":3524.071,"endTime":3530.8199999999997,"body":"you thought about today's episode. And, as always"},{"speaker":"Recap \u0026 Outro","startTime":3524.071,"endTime":3530.8199999999997,"body":"remember, keep it up. We all have to start somewhere"}]}