{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.15,"endTime":144.06,"body":"Email Marketing is one of those topics that"},{"speaker":"Intro","startTime":135.15,"endTime":144.06,"body":"I know this community loves so much. And the"},{"speaker":"Intro","startTime":144.06,"endTime":152.4,"body":"reason why you love it whenever I have a"},{"speaker":"Intro","startTime":144.06,"endTime":152.4,"body":"copywriter or an email expert, or somebody that's"},{"speaker":"Intro","startTime":152.4,"endTime":160.98000000000002,"body":"helping you get a handle on this is probably"},{"speaker":"Intro","startTime":152.4,"endTime":160.98000000000002,"body":"because, one, you have no idea how it works. And"},{"speaker":"Intro","startTime":160.98000000000002,"endTime":166.26,"body":"you feel kind of dumb and you're like, ah, can you"},{"speaker":"Intro","startTime":160.98000000000002,"endTime":166.26,"body":"please just explain it to me like, I'm five,"},{"speaker":"Intro","startTime":166.29000000000002,"endTime":171.36,"body":"right? Have you seen that episode of the office?"},{"speaker":"Intro","startTime":166.29000000000002,"endTime":171.36,"body":"Because this is how I felt for a long time. Like"},{"speaker":"Intro","startTime":171.36,"endTime":176.64000000000001,"body":"somebody comes in? They're talking about on this"},{"speaker":"Intro","startTime":171.36,"endTime":176.64000000000001,"body":"specific episode of The Office. They're talking"},{"speaker":"Intro","startTime":176.64000000000001,"endTime":184.83,"body":"about the oh my gosh, and I'm totally blanking."},{"speaker":"Intro","startTime":176.64000000000001,"endTime":184.83,"body":"What is it called? The surplus. That's what it"},{"speaker":"Intro","startTime":184.83,"endTime":188.49,"body":"was. I'll second budget. I'm like, I'm not talking"},{"speaker":"Intro","startTime":184.83,"endTime":188.49,"body":"about the budget. They're talking about surplus."},{"speaker":"Intro","startTime":188.82,"endTime":193.92000000000002,"body":"And Oscar. He's the accountant. He comes in, he"},{"speaker":"Intro","startTime":188.82,"endTime":193.92000000000002,"body":"talks about the surplus and everything. And"},{"speaker":"Intro","startTime":194.07,"endTime":199.98000000000002,"body":"Michael Scott, who is Steve girls character is"},{"speaker":"Intro","startTime":194.07,"endTime":199.98000000000002,"body":"like, Can you explain this to me? Like I'm, you"},{"speaker":"Intro","startTime":199.98000000000002,"endTime":204.66000000000003,"body":"know, 10, or whatever. And he's like, Can you"},{"speaker":"Intro","startTime":199.98000000000002,"endTime":204.66000000000003,"body":"explain it to me, like, I'm five after Oscar gives"},{"speaker":"Intro","startTime":204.66000000000003,"endTime":211.8,"body":"him the explanation. And I feel like that's how I"},{"speaker":"Intro","startTime":204.66000000000003,"endTime":211.8,"body":"was for ever with email marketing. I just was"},{"speaker":"Intro","startTime":211.8,"endTime":220.23000000000002,"body":"like, I could I could not wrap my head around,"},{"speaker":"Intro","startTime":211.8,"endTime":220.23000000000002,"body":"like just the idea of email marketing, like, What"},{"speaker":"Intro","startTime":220.23000000000002,"endTime":227.4,"body":"am I supposed to talk about on a regular basis?"},{"speaker":"Intro","startTime":220.23000000000002,"endTime":227.4,"body":"And how does this all actually work? When do I"},{"speaker":"Intro","startTime":227.4,"endTime":232.65,"body":"have time I had so many questions about email"},{"speaker":"Intro","startTime":227.4,"endTime":232.65,"body":"marketing, right? So that's like, one camp of"},{"speaker":"Intro","startTime":232.65,"endTime":238.56,"body":"people that I know the audiences because like I"},{"speaker":"Intro","startTime":232.65,"endTime":238.56,"body":"said, that's where I was for a very, very long"},{"speaker":"Intro","startTime":238.56,"endTime":245.82,"body":"time. And then the second group of people are"},{"speaker":"Intro","startTime":238.56,"endTime":245.82,"body":"people that are getting into email marketing, they"},{"speaker":"Intro","startTime":245.82,"endTime":250.89,"body":"get it, they understand it, they're trying to get"},{"speaker":"Intro","startTime":245.82,"endTime":250.89,"body":"better at it. But they're always looking for how"},{"speaker":"Intro","startTime":250.89,"endTime":257.13,"body":"do I make this easier? Because email marketing is"},{"speaker":"Intro","startTime":250.89,"endTime":257.13,"body":"one of those things like it took me a while like"},{"speaker":"Intro","startTime":257.13,"endTime":261.0,"body":"is that it took me a while to figure it out. And"},{"speaker":"Intro","startTime":257.13,"endTime":261.0,"body":"then once even once I figured it out, I still had"},{"speaker":"Intro","startTime":261.09000000000003,"endTime":268.77,"body":"so many questions. So that is why I'm so excited"},{"speaker":"Intro","startTime":261.09000000000003,"endTime":268.77,"body":"to be talking about it again today with a very"},{"speaker":"Intro","startTime":268.77,"endTime":276.18,"body":"special guest. So let's get right to it. Welcome"},{"speaker":"Intro","startTime":268.77,"endTime":276.18,"body":"to the Proffitt Podcast where we teach"},{"speaker":"Intro","startTime":276.21000000000004,"endTime":281.70000000000005,"body":"entrepreneurs how to start launch and market their"},{"speaker":"Intro","startTime":276.21000000000004,"endTime":281.70000000000005,"body":"podcast. I'm your host, Krystal Proffitt, and I'm"},{"speaker":"Intro","startTime":281.70000000000005,"endTime":285.93,"body":"so excited that you're here. Thanks for hanging"},{"speaker":"Intro","startTime":281.70000000000005,"endTime":285.93,"body":"out with me today. Because if you've been trying"},{"speaker":"Intro","startTime":285.93,"endTime":291.18,"body":"to figure out the world of podcasting, think of"},{"speaker":"Intro","startTime":285.93,"endTime":291.18,"body":"this show as the time saving shortcut you've been"},{"speaker":"Intro","startTime":291.18,"endTime":294.15,"body":"looking for. So let's get right to it, shall we?"},{"speaker":"Kate Doster Bio","startTime":298.11,"endTime":304.23,"body":"So I'm just gonna jump into the"},{"speaker":"Kate Doster Bio","startTime":298.11,"endTime":304.23,"body":"interview with today's guest, because it was so so"},{"speaker":"Kate Doster Bio","startTime":304.65,"endTime":309.06,"body":"oh my gosh, like so good. It was I was about to"},{"speaker":"Kate Doster Bio","startTime":304.65,"endTime":309.06,"body":"say really bad word. And I'm like, No, don't say"},{"speaker":"Kate Doster Bio","startTime":309.06,"endTime":316.02,"body":"it. It was so good. And that is Kate Doster. So"},{"speaker":"Kate Doster Bio","startTime":309.06,"endTime":316.02,"body":"Kate Doster is the host of the inbox besties"},{"speaker":"Kate Doster Bio","startTime":316.02,"endTime":322.38,"body":"podcast. Please go listen to her show after this"},{"speaker":"Kate Doster Bio","startTime":316.02,"endTime":322.38,"body":"because it's it's so good. She's also the creator"},{"speaker":"Kate Doster Bio","startTime":322.38,"endTime":331.05,"body":"of love your list 2.0 email marketing mega course"},{"speaker":"Kate Doster Bio","startTime":322.38,"endTime":331.05,"body":"and is dangerously obsessed with helping ethical"},{"speaker":"Kate Doster Bio","startTime":331.05,"endTime":337.95000000000005,"body":"entrepreneurs carve out there slice of the"},{"speaker":"Kate Doster Bio","startTime":331.05,"endTime":337.95000000000005,"body":"interwebs I love that she says this. She says she"},{"speaker":"Kate Doster Bio","startTime":337.95000000000005,"endTime":346.40999999999997,"body":"helps her students woo open the hearts and wallets"},{"speaker":"Kate Doster Bio","startTime":337.95000000000005,"endTime":346.40999999999997,"body":"of their small but mighty audiences. Thanks to fun"},{"speaker":"Kate Doster Bio","startTime":346.44,"endTime":353.97,"body":"email marketing and easy Yes, mini offers. She"},{"speaker":"Kate Doster Bio","startTime":346.44,"endTime":353.97,"body":"believes you don't need to bleed the alphabet, or"},{"speaker":"Kate Doster Bio","startTime":353.97,"endTime":361.47,"body":"be a dirty rotten spam face to write emails that"},{"speaker":"Kate Doster Bio","startTime":353.97,"endTime":361.47,"body":"jolt subscribers into taking action gobbling up"},{"speaker":"Kate Doster Bio","startTime":361.47,"endTime":367.08000000000004,"body":"your paid offers like candy or kale. If that's"},{"speaker":"Kate Doster Bio","startTime":361.47,"endTime":367.08000000000004,"body":"your thing? Yeah, that's just a little taste of"},{"speaker":"Kate Doster Bio","startTime":367.08000000000004,"endTime":372.42,"body":"Kate's personality. And I cannot wait for you to"},{"speaker":"Kate Doster Bio","startTime":367.08000000000004,"endTime":372.42,"body":"listen to this interview. So here's my chat with"},{"speaker":"Kate Doster Bio","startTime":372.42,"endTime":373.65,"body":"Kate Doster."},{"speaker":"Krystal Proffitt","startTime":373.74,"endTime":380.22,"body":"All right, Proffitt Podcast"},{"speaker":"Krystal Proffitt","startTime":373.74,"endTime":380.22,"body":"listeners. I'm so excited to. I'm just I feel it."},{"speaker":"Krystal Proffitt","startTime":380.31,"endTime":385.56,"body":"We've never met before. But I'm already like,"},{"speaker":"Krystal Proffitt","startTime":380.31,"endTime":385.56,"body":"we're gonna be besties I love the name of your"},{"speaker":"Krystal Proffitt","startTime":385.56,"endTime":391.23,"body":"podcast. I love everything that you're doing in"},{"speaker":"Krystal Proffitt","startTime":385.56,"endTime":391.23,"body":"the online space. So uh, welcome to the show,"},{"speaker":"Krystal Proffitt","startTime":391.23,"endTime":391.74,"body":"Kate."},{"speaker":"Kate Doster","startTime":391.92,"endTime":395.31,"body":"Well, I am so excited to be here. And"},{"speaker":"Kate Doster","startTime":391.92,"endTime":395.31,"body":"I think this dude, because obviously I was"},{"speaker":"Kate Doster","startTime":395.31,"endTime":398.82,"body":"listening to your podcast. I'm like, yep, we're"},{"speaker":"Kate Doster","startTime":395.31,"endTime":398.82,"body":"gonna be friends. Just know. I have a reference"},{"speaker":"Kate Doster","startTime":398.82,"endTime":400.65,"body":"now. Yeah, it's like,"},{"speaker":"Krystal Proffitt","startTime":400.68,"endTime":405.21,"body":"Oh my gosh, we're just gonna"},{"speaker":"Krystal Proffitt","startTime":400.68,"endTime":405.21,"body":"have so much fun today. And I normally would start"},{"speaker":"Krystal Proffitt","startTime":405.21,"endTime":411.24,"body":"with you know, Hey, tell us about who you are and"},{"speaker":"Krystal Proffitt","startTime":405.21,"endTime":411.24,"body":"what you do. But I actually want to start it like"},{"speaker":"Krystal Proffitt","startTime":411.27,"endTime":415.65,"body":"I asked you before we started recording and I was"},{"speaker":"Krystal Proffitt","startTime":411.27,"endTime":415.65,"body":"like, you're dealing with an issue with your"},{"speaker":"Krystal Proffitt","startTime":415.65,"endTime":420.99,"body":"podcast like today in real time even though you"},{"speaker":"Krystal Proffitt","startTime":415.65,"endTime":420.99,"body":"will have resolved it and everything will work out"},{"speaker":"Krystal Proffitt","startTime":420.99,"endTime":426.12,"body":"beautifully rainbows and butterflies by the time"},{"speaker":"Krystal Proffitt","startTime":420.99,"endTime":426.12,"body":"this airs, but you're having an issue with your"},{"speaker":"Krystal Proffitt","startTime":426.12,"endTime":431.1,"body":"podcast today. So can you tell us a little bit"},{"speaker":"Krystal Proffitt","startTime":426.12,"endTime":431.1,"body":"about that because my listeners love behind the"},{"speaker":"Krystal Proffitt","startTime":431.1,"endTime":437.37,"body":"scenes so they can learn and hopefully You know,"},{"speaker":"Krystal Proffitt","startTime":431.1,"endTime":437.37,"body":"just see what happens behind the scenes for other"},{"speaker":"Krystal Proffitt","startTime":437.37,"endTime":439.56,"body":"podcasters. So can you share a little bit about"},{"speaker":"Krystal Proffitt","startTime":437.37,"endTime":439.56,"body":"that?"},{"speaker":"Kate Doster","startTime":439.59000000000003,"endTime":443.28000000000003,"body":"Sure, I have no problem. I'm an open"},{"speaker":"Kate Doster","startTime":439.59000000000003,"endTime":443.28000000000003,"body":"book. And I think that everyone should be more"},{"speaker":"Kate Doster","startTime":443.28000000000003,"endTime":448.89,"body":"transparent about what goes on in their business."},{"speaker":"Kate Doster","startTime":443.28000000000003,"endTime":448.89,"body":"So at the start of the month, well, a little bit"},{"speaker":"Kate Doster","startTime":448.92,"endTime":455.76,"body":"like saying, April, when we're recording this, we"},{"speaker":"Kate Doster","startTime":448.92,"endTime":455.76,"body":"actually started with a coaching program called"},{"speaker":"Kate Doster","startTime":455.76,"endTime":460.5,"body":"run like clockwork. And so we run like clockwork,"},{"speaker":"Kate Doster","startTime":455.76,"endTime":460.5,"body":"they sort of have you go through everything that"},{"speaker":"Kate Doster","startTime":460.5,"endTime":465.03000000000003,"body":"you do in a day, you know, things you can"},{"speaker":"Kate Doster","startTime":460.5,"endTime":465.03000000000003,"body":"outsource, they also have you have your teammates"},{"speaker":"Kate Doster","startTime":465.03000000000003,"endTime":470.01,"body":"do it as well. So any, like contractors that you"},{"speaker":"Kate Doster","startTime":465.03000000000003,"endTime":470.01,"body":"have all this sort of stuff, and they're really,"},{"speaker":"Kate Doster","startTime":470.01,"endTime":475.77,"body":"really big on, you can teach any skill, but there"},{"speaker":"Kate Doster","startTime":470.01,"endTime":475.77,"body":"are certain personality traits that you just"},{"speaker":"Kate Doster","startTime":475.77,"endTime":481.02,"body":"cannot fix in people. And so they would much"},{"speaker":"Kate Doster","startTime":475.77,"endTime":481.02,"body":"rather say teach somebody how to play with"},{"speaker":"Kate Doster","startTime":481.05,"endTime":487.23,"body":"audacity, rather than just like, you know,"},{"speaker":"Kate Doster","startTime":481.05,"endTime":487.23,"body":"somebody who like flakes off on deadline. So we"},{"speaker":"Kate Doster","startTime":487.23,"endTime":493.95,"body":"had a team member that I had known for a while"},{"speaker":"Kate Doster","startTime":487.23,"endTime":493.95,"body":"because it was a family member was overpaid. And"},{"speaker":"Kate Doster","startTime":493.95,"endTime":500.31,"body":"their quality of work was poor. They were missing"},{"speaker":"Kate Doster","startTime":493.95,"endTime":500.31,"body":"deadlines, they had just shown no improvement. And"},{"speaker":"Kate Doster","startTime":500.34000000000003,"endTime":504.36,"body":"the one thing that we could normally count on them"},{"speaker":"Kate Doster","startTime":500.34000000000003,"endTime":504.36,"body":"with all the other things that they just didn't"},{"speaker":"Kate Doster","startTime":504.36,"endTime":509.34000000000003,"body":"do, which was half of their job. That was podcast"},{"speaker":"Kate Doster","startTime":504.36,"endTime":509.34000000000003,"body":"editing, like they always made sure that our"},{"speaker":"Kate Doster","startTime":509.34000000000003,"endTime":516.0,"body":"episode was out on Wednesday, it was fine. And so"},{"speaker":"Kate Doster","startTime":509.34000000000003,"endTime":516.0,"body":"the episode was already done and edited. Or so I"},{"speaker":"Kate Doster","startTime":516.0,"endTime":520.98,"body":"thought, and we let the contractor know what yes"},{"speaker":"Kate Doster","startTime":516.0,"endTime":520.98,"body":"was family that we weren't going to be renewing"},{"speaker":"Kate Doster","startTime":520.98,"endTime":525.96,"body":"them. So I listened to the podcast episode. And"},{"speaker":"Kate Doster","startTime":520.98,"endTime":525.96,"body":"they added and turned the outro. And the added the"},{"speaker":"Kate Doster","startTime":525.96,"endTime":533.1600000000001,"body":"ads, they didn't actually edit it, if that makes"},{"speaker":"Kate Doster","startTime":525.96,"endTime":533.1600000000001,"body":"sense. Like they just went timeline. So it was an"},{"speaker":"Kate Doster","startTime":533.1600000000001,"endTime":539.25,"body":"income report. And I swore like twice, and I don't"},{"speaker":"Kate Doster","startTime":533.1600000000001,"endTime":539.25,"body":"want to have like the excellent of rating on ours."},{"speaker":"Kate Doster","startTime":539.61,"endTime":545.34,"body":"Like I literally pause. I said his name and I'm"},{"speaker":"Kate Doster","startTime":539.61,"endTime":545.34,"body":"like edit this out. And so this happened twice"},{"speaker":"Kate Doster","startTime":545.34,"endTime":548.1600000000001,"body":"because you know, you get a lively when you're"},{"speaker":"Kate Doster","startTime":545.34,"endTime":548.1600000000001,"body":"talking about your personal stuff and things that"},{"speaker":"Kate Doster","startTime":548.1600000000001,"endTime":553.95,"body":"are going on, and you're excited, and they just"},{"speaker":"Kate Doster","startTime":548.1600000000001,"endTime":553.95,"body":"didn't. And so even though they were on our team"},{"speaker":"Kate Doster","startTime":553.95,"endTime":557.7,"body":"with other capacities were to being like, Oh, you"},{"speaker":"Kate Doster","startTime":553.95,"endTime":557.7,"body":"know, they do hit this deadline, but just"},{"speaker":"Kate Doster","startTime":557.7,"endTime":562.95,"body":"absolutely not like, their attention to detail was"},{"speaker":"Kate Doster","startTime":557.7,"endTime":562.95,"body":"just awful. Hitting deadlines was just awful. It's"},{"speaker":"Kate Doster","startTime":562.95,"endTime":568.89,"body":"just not traits that our business could carry. So"},{"speaker":"Kate Doster","startTime":562.95,"endTime":568.89,"body":"I'm good to be back to editing my podcast for a"},{"speaker":"Kate Doster","startTime":568.89,"endTime":574.2,"body":"little while until we get a different podcast"},{"speaker":"Kate Doster","startTime":568.89,"endTime":574.2,"body":"editor. So it was one of those things like Yeah,"},{"speaker":"Kate Doster","startTime":574.2,"endTime":578.97,"body":"sure. We flat side. Like I said, I literally we"},{"speaker":"Kate Doster","startTime":574.2,"endTime":578.97,"body":"swore so we have to expletive it. But like I"},{"speaker":"Kate Doster","startTime":578.97,"endTime":584.37,"body":"literally said like, hey, the person's name at"},{"speaker":"Kate Doster","startTime":578.97,"endTime":584.37,"body":"this outlet start again. And this happened two"},{"speaker":"Kate Doster","startTime":584.37,"endTime":589.65,"body":"separate times in the recording. Oh, no. So it"},{"speaker":"Kate Doster","startTime":584.37,"endTime":589.65,"body":"proves to me like Well, it wasn't the end of the"},{"speaker":"Kate Doster","startTime":589.65,"endTime":596.88,"body":"world. It was the end of like, it was the best"},{"speaker":"Kate Doster","startTime":589.65,"endTime":596.88,"body":"decision ever. And as much as I love this person"},{"speaker":"Kate Doster","startTime":596.88,"endTime":600.78,"body":"as a human, and I think that they're amazing. And"},{"speaker":"Kate Doster","startTime":596.88,"endTime":600.78,"body":"I'm sure family stuffs gonna be awkward for a very"},{"speaker":"Kate Doster","startTime":600.78,"endTime":607.56,"body":"long time. It was just like, no, like Kay doster"},{"speaker":"Kate Doster","startTime":600.78,"endTime":607.56,"body":"as a company needed to make that cut. Yeah,"},{"speaker":"Krystal Proffitt","startTime":607.59,"endTime":612.06,"body":"oh my gosh, well, I love the"},{"speaker":"Krystal Proffitt","startTime":607.59,"endTime":612.06,"body":"behind the scenes of, you know, there's what you"},{"speaker":"Krystal Proffitt","startTime":612.06,"endTime":617.01,"body":"just said about the personality traits. It's like,"},{"speaker":"Krystal Proffitt","startTime":612.06,"endTime":617.01,"body":"you know, like, once you find someone that you can"},{"speaker":"Krystal Proffitt","startTime":617.01,"endTime":620.88,"body":"work really well with, and then you could teach"},{"speaker":"Krystal Proffitt","startTime":617.01,"endTime":620.88,"body":"him like, Hey, you know, if I figured this stuff"},{"speaker":"Krystal Proffitt","startTime":620.88,"endTime":626.04,"body":"out, I know that I can teach it to someone else,"},{"speaker":"Krystal Proffitt","startTime":620.88,"endTime":626.04,"body":"like having that drive. But I'm curious, was the"},{"speaker":"Krystal Proffitt","startTime":626.04,"endTime":632.37,"body":"process the same? of? Do you go back and listen to"},{"speaker":"Krystal Proffitt","startTime":626.04,"endTime":632.37,"body":"all of your episodes, even when someone else was"},{"speaker":"Krystal Proffitt","startTime":632.37,"endTime":636.1800000000001,"body":"editing them? like is that just something that you"},{"speaker":"Krystal Proffitt","startTime":632.37,"endTime":636.1800000000001,"body":"do on a regular basis with your show?"},{"speaker":"Kate Doster","startTime":636.39,"endTime":642.39,"body":"Sometimes I do to be honest with you,"},{"speaker":"Kate Doster","startTime":636.39,"endTime":642.39,"body":"and I hadn't quite lately. And for some reason,"},{"speaker":"Kate Doster","startTime":642.39,"endTime":645.36,"body":"just this morning, I'm just like, oh, like I'm"},{"speaker":"Kate Doster","startTime":642.39,"endTime":645.36,"body":"gonna listen to it was the first time that we ever"},{"speaker":"Kate Doster","startTime":645.36,"endTime":651.3,"body":"did like an income report. And you know, you"},{"speaker":"Kate Doster","startTime":645.36,"endTime":651.3,"body":"always try to get better. And I was just like, so"},{"speaker":"Kate Doster","startTime":651.3,"endTime":658.5600000000001,"body":"now I'm like, there was probably at least, I want"},{"speaker":"Kate Doster","startTime":651.3,"endTime":658.5600000000001,"body":"to say five months worth of episodes like I might"},{"speaker":"Kate Doster","startTime":658.5600000000001,"endTime":663.39,"body":"have listened to like here and there. And I'm"},{"speaker":"Kate Doster","startTime":658.5600000000001,"endTime":663.39,"body":"like, do we need to go back and re listen to all"},{"speaker":"Kate Doster","startTime":663.39,"endTime":669.09,"body":"of these to make sure But usually, our listeners,"},{"speaker":"Kate Doster","startTime":663.39,"endTime":669.09,"body":"I'm sure the same way with yours, too. They're"},{"speaker":"Kate Doster","startTime":669.09,"endTime":673.41,"body":"really, really great. I like pointing out like"},{"speaker":"Kate Doster","startTime":669.09,"endTime":673.41,"body":"mistakes or something was wrong, because this"},{"speaker":"Kate Doster","startTime":673.41,"endTime":682.89,"body":"isn't the first mistake that has happened. But it"},{"speaker":"Kate Doster","startTime":673.41,"endTime":682.89,"body":"was 100%. The last the oh my gosh, like, if you"},{"speaker":"Kate Doster","startTime":682.89,"endTime":687.48,"body":"are the visionary for your business, and you're"},{"speaker":"Kate Doster","startTime":682.89,"endTime":687.48,"body":"the CEO, then you don't necessarily have to be"},{"speaker":"Kate Doster","startTime":687.48,"endTime":693.12,"body":"detail oriented, because the contractors you hire"},{"speaker":"Kate Doster","startTime":687.48,"endTime":693.12,"body":"out are supposed to be and it was just, it was a"},{"speaker":"Kate Doster","startTime":693.12,"endTime":697.11,"body":"bad fit. Oh my gosh, I really really wanted it to"},{"speaker":"Kate Doster","startTime":693.12,"endTime":697.11,"body":"work."},{"speaker":"Krystal Proffitt","startTime":697.14,"endTime":702.33,"body":"But I'm so glad that you shared"},{"speaker":"Krystal Proffitt","startTime":697.14,"endTime":702.33,"body":"it because like I said, I think that before we"},{"speaker":"Krystal Proffitt","startTime":702.33,"endTime":707.46,"body":"started recording, I was like everybody's always"},{"speaker":"Krystal Proffitt","startTime":702.33,"endTime":707.46,"body":"wants to share the sunshine and rainbows isn't it"},{"speaker":"Krystal Proffitt","startTime":707.46,"endTime":712.44,"body":"always want to share like when something goes"},{"speaker":"Krystal Proffitt","startTime":707.46,"endTime":712.44,"body":"wrong. And this happens, like there's been so many"},{"speaker":"Krystal Proffitt","startTime":712.44,"endTime":717.54,"body":"times where I'm like, in the middle of like"},{"speaker":"Krystal Proffitt","startTime":712.44,"endTime":717.54,"body":"uploading and then all of a sudden I'm like, Oh, I"},{"speaker":"Krystal Proffitt","startTime":717.54,"endTime":723.18,"body":"did that because I take it from a raw file and"},{"speaker":"Krystal Proffitt","startTime":717.54,"endTime":723.18,"body":"then I export it and I'm like, Oh, I uploaded it"},{"speaker":"Krystal Proffitt","startTime":723.18,"endTime":729.66,"body":"to my site. Uh, no, you didn't know he didn't like"},{"speaker":"Krystal Proffitt","startTime":723.18,"endTime":729.66,"body":"that. That's part of your process. Yes, like, and"},{"speaker":"Krystal Proffitt","startTime":729.69,"endTime":734.97,"body":"having done it. I know you have so many podcast"},{"speaker":"Krystal Proffitt","startTime":729.69,"endTime":734.97,"body":"episodes at this point. So it's only Most like"},{"speaker":"Krystal Proffitt","startTime":735.12,"endTime":740.46,"body":"that muscle memory where you're like, Oh, yeah, I"},{"speaker":"Krystal Proffitt","startTime":735.12,"endTime":740.46,"body":"did that, because you've done it so many times. So"},{"speaker":"Kate Doster","startTime":740.79,"endTime":745.98,"body":"documented. So we were in Trello,"},{"speaker":"Kate Doster","startTime":740.79,"endTime":745.98,"body":"where we're currently testing up clickup. I know,"},{"speaker":"Kate Doster","startTime":745.98,"endTime":749.34,"body":"I know, I would much rather be, you're gonna"},{"speaker":"Kate Doster","startTime":745.98,"endTime":749.34,"body":"notice, like all my click of a setup just like"},{"speaker":"Kate Doster","startTime":749.34,"endTime":757.92,"body":"Trello, though. But like, so we have like, really"},{"speaker":"Kate Doster","startTime":749.34,"endTime":757.92,"body":"minute like checkpoints like upload audio name"},{"speaker":"Kate Doster","startTime":757.92,"endTime":764.22,"body":"file, do this tag. It's every little thing because"},{"speaker":"Kate Doster","startTime":757.92,"endTime":764.22,"body":"I personally love it. Even having ADHD, I love the"},{"speaker":"Kate Doster","startTime":764.22,"endTime":770.88,"body":"dopamine hit of hitting off a checkmark. So it's"},{"speaker":"Kate Doster","startTime":764.22,"endTime":770.88,"body":"taking language, right, anyone without and the"},{"speaker":"Kate Doster","startTime":770.88,"endTime":775.02,"body":"deadline. So just, it didn't work. I think that"},{"speaker":"Kate Doster","startTime":770.88,"endTime":775.02,"body":"that's really, really, it's really, really hard"},{"speaker":"Kate Doster","startTime":775.02,"endTime":779.49,"body":"for me being an enneagram to if you guys hang out"},{"speaker":"Kate Doster","startTime":775.02,"endTime":779.49,"body":"with that crowd at all. And that's more of a"},{"speaker":"Kate Doster","startTime":779.49,"endTime":783.9,"body":"people pleaser. So a two three, which is really"},{"speaker":"Kate Doster","startTime":779.49,"endTime":783.9,"body":"odd for entrepreneurs, because usually there's"},{"speaker":"Kate Doster","startTime":783.9,"endTime":792.78,"body":"like, threes and beyond. And it was just like,"},{"speaker":"Kate Doster","startTime":783.9,"endTime":792.78,"body":"yeah, it was it was last year. Oh my gosh, oh, my"},{"speaker":"Kate Doster","startTime":792.78,"endTime":798.51,"body":"god, you're right. So when we are filling that"},{"speaker":"Kate Doster","startTime":792.78,"endTime":798.51,"body":"position, we are going to take the adage of hiring"},{"speaker":"Kate Doster","startTime":798.51,"endTime":803.46,"body":"very slow and releasing contracts very, very fast"},{"speaker":"Kate Doster","startTime":798.51,"endTime":803.46,"body":"if necessary. Yeah."},{"speaker":"Krystal Proffitt","startTime":803.82,"endTime":808.14,"body":"Yeah. Well, that's great. I'm,"},{"speaker":"Krystal Proffitt","startTime":803.82,"endTime":808.14,"body":"I'm so happy that you can share about your"},{"speaker":"Krystal Proffitt","startTime":808.14,"endTime":812.07,"body":"experience. Because like I said, there's people"},{"speaker":"Krystal Proffitt","startTime":808.14,"endTime":812.07,"body":"that are listening, they're like, okay, so I need"},{"speaker":"Krystal Proffitt","startTime":812.07,"endTime":817.11,"body":"to make sure that if that's something I'm worried"},{"speaker":"Krystal Proffitt","startTime":812.07,"endTime":817.11,"body":"about, then maybe I need to re listen to it or do"},{"speaker":"Krystal Proffitt","startTime":817.11,"endTime":824.97,"body":"this, but also know there's going to be things"},{"speaker":"Krystal Proffitt","startTime":817.11,"endTime":824.97,"body":"that happen and up. And so Kate and I were just"},{"speaker":"Krystal Proffitt","startTime":825.0,"endTime":830.19,"body":"listen to us, please learn from us. That is why we"},{"speaker":"Krystal Proffitt","startTime":825.0,"endTime":830.19,"body":"are here today. But we are actually here today to"},{"speaker":"Krystal Proffitt","startTime":830.19,"endTime":836.82,"body":"talk about email marketing. This is like the thing"},{"speaker":"Krystal Proffitt","startTime":830.19,"endTime":836.82,"body":"that everybody I'm sure people listening right now"},{"speaker":"Krystal Proffitt","startTime":836.82,"endTime":841.38,"body":"are sweating. As soon as I said, email marketing,"},{"speaker":"Krystal Proffitt","startTime":836.82,"endTime":841.38,"body":"because they're like, I don't email I list, I"},{"speaker":"Krystal Proffitt","startTime":841.38,"endTime":845.55,"body":"don't do it. I say I'm going to every single week,"},{"speaker":"Krystal Proffitt","startTime":841.38,"endTime":845.55,"body":"then it doesn't happen. And I keep pushing it"},{"speaker":"Krystal Proffitt","startTime":845.55,"endTime":851.07,"body":"down. And it's the last thing on my to do list. So"},{"speaker":"Krystal Proffitt","startTime":845.55,"endTime":851.07,"body":"before we get there, I actually want to know, how"},{"speaker":"Krystal Proffitt","startTime":851.07,"endTime":858.87,"body":"did you get into email marketing, and this is the"},{"speaker":"Krystal Proffitt","startTime":851.07,"endTime":858.87,"body":"focus of your business. Sure. So I started off"},{"speaker":"Krystal Proffitt","startTime":859.26,"endTime":864.69,"body":"online, like a lot of people as a blogger, and"},{"speaker":"Krystal Proffitt","startTime":859.26,"endTime":864.69,"body":"then from hanging on entrepreneurial groups when"},{"speaker":"Krystal Proffitt","startTime":864.69,"endTime":869.25,"body":"it was like super cool, like, you know, 2016 I"},{"speaker":"Krystal Proffitt","startTime":864.69,"endTime":869.25,"body":"found out that there's this thing called"},{"speaker":"Krystal Proffitt","startTime":869.25,"endTime":875.07,"body":"copywriting with a W. So that's where you got paid"},{"speaker":"Krystal Proffitt","startTime":869.25,"endTime":875.07,"body":"to write words to make people to take action. And"},{"speaker":"Krystal Proffitt","startTime":875.07,"endTime":879.45,"body":"most people find it really hard to believe but"},{"speaker":"Krystal Proffitt","startTime":875.07,"endTime":879.45,"body":"like I have dyslexia like I was not strong in"},{"speaker":"Krystal Proffitt","startTime":879.45,"endTime":885.18,"body":"English, but I get people like my degrees are in"},{"speaker":"Krystal Proffitt","startTime":879.45,"endTime":885.18,"body":"communication and psychology. And I just thought"},{"speaker":"Krystal Proffitt","startTime":885.18,"endTime":890.55,"body":"this was like fascinating. And especially with a"},{"speaker":"Krystal Proffitt","startTime":885.18,"endTime":890.55,"body":"really effective copywriting you have to write"},{"speaker":"Krystal Proffitt","startTime":890.55,"endTime":895.32,"body":"like, you talk and I'm like, that is my"},{"speaker":"Krystal Proffitt","startTime":890.55,"endTime":895.32,"body":"wheelhouse. So it started like, very organically,"},{"speaker":"Krystal Proffitt","startTime":895.32,"endTime":899.13,"body":"like people would post pages like landing pages"},{"speaker":"Krystal Proffitt","startTime":895.32,"endTime":899.13,"body":"and things like that. And they were like, oh, what"},{"speaker":"Krystal Proffitt","startTime":899.13,"endTime":902.4,"body":"do you guys think? And so I would always leave"},{"speaker":"Krystal Proffitt","startTime":899.13,"endTime":902.4,"body":"like these detailed things. But why stuff was"},{"speaker":"Krystal Proffitt","startTime":902.4,"endTime":908.61,"body":"awful. Because it was and then somebody after that"},{"speaker":"Krystal Proffitt","startTime":902.4,"endTime":908.61,"body":"was like, Oh, well, like, you know, can you fix"},{"speaker":"Krystal Proffitt","startTime":908.61,"endTime":914.97,"body":"it. And so it was that. And then I had found a"},{"speaker":"Krystal Proffitt","startTime":908.61,"endTime":914.97,"body":"another copywriter was a junior copywriter. So I"},{"speaker":"Krystal Proffitt","startTime":914.97,"endTime":920.16,"body":"get that confidence muscle. And when you are a"},{"speaker":"Krystal Proffitt","startTime":914.97,"endTime":920.16,"body":"copywriter, and you work primarily with online"},{"speaker":"Krystal Proffitt","startTime":920.16,"endTime":926.13,"body":"business owners, you can write everything from"},{"speaker":"Krystal Proffitt","startTime":920.16,"endTime":926.13,"body":"home pages about pages, long form sales pages,"},{"speaker":"Krystal Proffitt","startTime":926.16,"endTime":931.59,"body":"landing pages for like opt ins and freebies, you"},{"speaker":"Krystal Proffitt","startTime":926.16,"endTime":931.59,"body":"can write launch sequences, and I loved landing"},{"speaker":"Krystal Proffitt","startTime":931.59,"endTime":936.96,"body":"pages and launch sequences. So that you know"},{"speaker":"Krystal Proffitt","startTime":931.59,"endTime":936.96,"body":"eventually came like an all around cause writer to"},{"speaker":"Krystal Proffitt","startTime":936.96,"endTime":942.45,"body":"like, this is what I did. And then I decided like"},{"speaker":"Krystal Proffitt","startTime":936.96,"endTime":942.45,"body":"2018 I don't want to write for people anymore. I'm"},{"speaker":"Krystal Proffitt","startTime":942.45,"endTime":951.36,"body":"tired of having other boss. Push it to digital"},{"speaker":"Krystal Proffitt","startTime":942.45,"endTime":951.36,"body":"products and courses. Very cool. Very cool. So do"},{"speaker":"Krystal Proffitt","startTime":951.36,"endTime":959.46,"body":"you still mostly focus on the same like launching"},{"speaker":"Krystal Proffitt","startTime":951.36,"endTime":959.46,"body":"and doing things like that? Or is it all any kind"},{"speaker":"Krystal Proffitt","startTime":959.46,"endTime":965.3100000000001,"body":"of email marketing? Like Tell me more about like,"},{"speaker":"Krystal Proffitt","startTime":959.46,"endTime":965.3100000000001,"body":"what is the most fun because this is this is"},{"speaker":"Krystal Proffitt","startTime":965.3100000000001,"endTime":970.2,"body":"what's funny because I think emails are fun and"},{"speaker":"Krystal Proffitt","startTime":965.3100000000001,"endTime":970.2,"body":"like most people listening are like, You're"},{"speaker":"Krystal Proffitt","startTime":970.2,"endTime":976.02,"body":"insane. What are you talking like this It stresses"},{"speaker":"Krystal Proffitt","startTime":970.2,"endTime":976.02,"body":"them out. So what do you find fun about creating"},{"speaker":"Krystal Proffitt","startTime":976.05,"endTime":978.8100000000001,"body":"emails and email marketing in general."},{"speaker":"Kate Doster","startTime":979.38,"endTime":983.13,"body":"I love it because it's probably true."},{"speaker":"Kate Doster","startTime":979.38,"endTime":983.13,"body":"I think it's actually a lot faster, especially"},{"speaker":"Kate Doster","startTime":983.13,"endTime":987.75,"body":"like as podcasters it's a lot faster than ever"},{"speaker":"Kate Doster","startTime":983.13,"endTime":987.75,"body":"writing a blog post. But really like if you think"},{"speaker":"Kate Doster","startTime":987.75,"endTime":992.25,"body":"about it, you when you're inviting somebody into"},{"speaker":"Kate Doster","startTime":987.75,"endTime":992.25,"body":"your email list, one of my biggest things that I"},{"speaker":"Kate Doster","startTime":992.25,"endTime":996.0,"body":"make all my students saying all the listeners say"},{"speaker":"Kate Doster","startTime":992.25,"endTime":996.0,"body":"is that being on your email list is a privilege."},{"speaker":"Kate Doster","startTime":996.18,"endTime":1000.44,"body":"The reason why your people are scared is because"},{"speaker":"Kate Doster","startTime":996.18,"endTime":1000.44,"body":"every Billy bro email lady boss out there is"},{"speaker":"Kate Doster","startTime":1000.44,"endTime":1004.07,"body":"telling them like grow your list, grow your list,"},{"speaker":"Kate Doster","startTime":1000.44,"endTime":1004.07,"body":"grow your list, they send an email they see"},{"speaker":"Kate Doster","startTime":1004.07,"endTime":1010.07,"body":"unsubscribes and they freak out and oh god only my"},{"speaker":"Kate Doster","startTime":1004.07,"endTime":1010.07,"body":"business. There is no money in your list size. The"},{"speaker":"Kate Doster","startTime":1010.07,"endTime":1015.89,"body":"money is in the relationship with your subscribers"},{"speaker":"Kate Doster","startTime":1010.07,"endTime":1015.89,"body":"and if you actually set it out by attracting the"},{"speaker":"Kate Doster","startTime":1015.89,"endTime":1020.48,"body":"best listeners, the ones that are action takers,"},{"speaker":"Kate Doster","startTime":1015.89,"endTime":1020.48,"body":"the one that want to know more about that thing"},{"speaker":"Kate Doster","startTime":1020.48,"endTime":1024.8,"body":"that just lights you up. Of course you're going to"},{"speaker":"Kate Doster","startTime":1020.48,"endTime":1024.8,"body":"want to talk to them. We talked about a really"},{"speaker":"Kate Doster","startTime":1024.8,"endTime":1029.96,"body":"does it start with having a freebie The answer is"},{"speaker":"Kate Doster","startTime":1024.8,"endTime":1029.96,"body":"uh yeah, but we call it the cervix lat principle."},{"speaker":"Kate Doster","startTime":1030.08,"endTime":1035.8400000000001,"body":"So just like you know, some likes big butts, so"},{"speaker":"Kate Doster","startTime":1030.08,"endTime":1035.8400000000001,"body":"does your email list. So does your subscribers"},{"speaker":"Kate Doster","startTime":1035.8400000000001,"endTime":1042.77,"body":"because if people are thinking like, surely be"},{"speaker":"Kate Doster","startTime":1035.8400000000001,"endTime":1042.77,"body":"more productive, but then that's like, that's it,"},{"speaker":"Kate Doster","startTime":1042.77,"endTime":1048.1100000000001,"body":"there's no problem. But if they're like, ah, I"},{"speaker":"Kate Doster","startTime":1042.77,"endTime":1048.1100000000001,"body":"really wish I was more productive, but like, I've"},{"speaker":"Kate Doster","startTime":1048.1100000000001,"endTime":1053.15,"body":"tried doing this before, and it never works, or"},{"speaker":"Kate Doster","startTime":1048.1100000000001,"endTime":1053.15,"body":"but I have ADHD or button two weeks doesn't work."},{"speaker":"Kate Doster","startTime":1053.24,"endTime":1059.0900000000001,"body":"So if you have a freebie, that's literally like,"},{"speaker":"Kate Doster","startTime":1053.24,"endTime":1059.0900000000001,"body":"the tagline is like how to stay productive, even"},{"speaker":"Kate Doster","startTime":1059.0900000000001,"endTime":1063.38,"body":"if you got ADHD, then all of a sudden, these"},{"speaker":"Kate Doster","startTime":1059.0900000000001,"endTime":1063.38,"body":"people are gonna flock to your list. And they're"},{"speaker":"Kate Doster","startTime":1063.38,"endTime":1066.92,"body":"like, Oh, this was like the best thing ever. And"},{"speaker":"Kate Doster","startTime":1063.38,"endTime":1066.92,"body":"now you get to talk about like, productivity with"},{"speaker":"Kate Doster","startTime":1066.92,"endTime":1071.06,"body":"the people that you like, you're just like, Oh,"},{"speaker":"Kate Doster","startTime":1066.92,"endTime":1071.06,"body":"this is the best. And so it really does start with"},{"speaker":"Kate Doster","startTime":1071.06,"endTime":1076.04,"body":"that energetic component of only letting the"},{"speaker":"Kate Doster","startTime":1071.06,"endTime":1076.04,"body":"people that you're most excited about to serve,"},{"speaker":"Kate Doster","startTime":1076.0700000000002,"endTime":1081.44,"body":"realizing that the energy, the enthusiasm, like"},{"speaker":"Kate Doster","startTime":1076.0700000000002,"endTime":1081.44,"body":"they're lucky that they get to be in your space."},{"speaker":"Kate Doster","startTime":1081.5900000000001,"endTime":1087.05,"body":"And then all of a sudden, the pressures gone."},{"speaker":"Kate Doster","startTime":1081.5900000000001,"endTime":1087.05,"body":"Because like, wait, like, I just get to talk to my"},{"speaker":"Kate Doster","startTime":1087.05,"endTime":1092.0900000000001,"body":"other friends who are just as nerdy about morning"},{"speaker":"Kate Doster","startTime":1087.05,"endTime":1092.0900000000001,"body":"routines as I am. Because like you all know, in"},{"speaker":"Kate Doster","startTime":1092.0900000000001,"endTime":1095.69,"body":"real life, like half your friends don't care about"},{"speaker":"Kate Doster","startTime":1092.0900000000001,"endTime":1095.69,"body":"these things. But now you've got all of these"},{"speaker":"Kate Doster","startTime":1095.69,"endTime":1100.52,"body":"friends that care. And you can share with them"},{"speaker":"Kate Doster","startTime":1095.69,"endTime":1100.52,"body":"like this tip that you have, or this process that"},{"speaker":"Kate Doster","startTime":1100.52,"endTime":1105.35,"body":"you took a one on one client through or something"},{"speaker":"Kate Doster","startTime":1100.52,"endTime":1105.35,"body":"that you guys said on your podcast, or even fails"},{"speaker":"Kate Doster","startTime":1105.35,"endTime":1109.52,"body":"that you've had, like, maybe you're really big on"},{"speaker":"Kate Doster","startTime":1105.35,"endTime":1109.52,"body":"Sunday routines, and you skipped it this week. And"},{"speaker":"Kate Doster","startTime":1109.52,"endTime":1114.3200000000002,"body":"so you're just relating to your email list of"},{"speaker":"Kate Doster","startTime":1109.52,"endTime":1114.3200000000002,"body":"like, you know what, I didn't do it this Sunday."},{"speaker":"Kate Doster","startTime":1114.35,"endTime":1118.85,"body":"And that's okay. And like admitting that mistake,"},{"speaker":"Kate Doster","startTime":1114.35,"endTime":1118.85,"body":"and then asking them like, has there ever been"},{"speaker":"Kate Doster","startTime":1118.85,"endTime":1123.23,"body":"something where you fallen off the horse? And he"},{"speaker":"Kate Doster","startTime":1118.85,"endTime":1123.23,"body":"got back on? Replying, let me know. And now it's"},{"speaker":"Kate Doster","startTime":1123.23,"endTime":1126.1399999999999,"body":"like, she's a person too. Or here's a person to"},{"speaker":"Kate Doster","startTime":1123.23,"endTime":1126.1399999999999,"body":"do."},{"speaker":"Krystal Proffitt","startTime":1127.7,"endTime":1130.97,"body":"This is so good. Because I feel"},{"speaker":"Krystal Proffitt","startTime":1127.7,"endTime":1130.97,"body":"like, you have to tell me if anybody's told you"},{"speaker":"Krystal Proffitt","startTime":1130.97,"endTime":1135.95,"body":"this before. But I feel like what you're doing is"},{"speaker":"Krystal Proffitt","startTime":1130.97,"endTime":1135.95,"body":"you're bringing the humanity into email marketing,"},{"speaker":"Krystal Proffitt","startTime":1135.98,"endTime":1141.92,"body":"that's really what it feels like. Because like you"},{"speaker":"Krystal Proffitt","startTime":1135.98,"endTime":1141.92,"body":"just said, I this is this podcast is so much"},{"speaker":"Krystal Proffitt","startTime":1141.92,"endTime":1147.17,"body":"centered around, I share my mistakes, I share my"},{"speaker":"Krystal Proffitt","startTime":1141.92,"endTime":1147.17,"body":"failures. And I do all of these things. Because I"},{"speaker":"Krystal Proffitt","startTime":1147.17,"endTime":1152.45,"body":"want you all to know y'all I have not perfect, I"},{"speaker":"Krystal Proffitt","startTime":1147.17,"endTime":1152.45,"body":"am so far from perfect. And I think that you do"},{"speaker":"Krystal Proffitt","startTime":1152.45,"endTime":1156.92,"body":"have a better connection. And I was trying to"},{"speaker":"Krystal Proffitt","startTime":1152.45,"endTime":1156.92,"body":"remember it. You had a mic drop moment just a"},{"speaker":"Krystal Proffitt","startTime":1156.92,"endTime":1163.37,"body":"second ago. And it was it does not matter the size"},{"speaker":"Krystal Proffitt","startTime":1156.92,"endTime":1163.37,"body":"of your email list. It's how engaged they are with"},{"speaker":"Krystal Proffitt","startTime":1163.37,"endTime":1166.6399999999999,"body":"you, right? Is that what you said, like, I was"},{"speaker":"Krystal Proffitt","startTime":1163.37,"endTime":1166.6399999999999,"body":"like, I need to write this down. Like"},{"speaker":"Kate Doster","startTime":1166.67,"endTime":1169.94,"body":"there's no money in the list. They"},{"speaker":"Kate Doster","startTime":1166.67,"endTime":1169.94,"body":"owe the money in the relationship with your list."},{"speaker":"Kate Doster","startTime":1170.2399999999998,"endTime":1175.73,"body":"And the only way that you can mess that up is by"},{"speaker":"Kate Doster","startTime":1170.2399999999998,"endTime":1175.73,"body":"not talking to them. Yeah, that's it. You can't"},{"speaker":"Kate Doster","startTime":1175.73,"endTime":1179.8400000000001,"body":"like oh, what if I send the wrong email message or"},{"speaker":"Kate Doster","startTime":1175.73,"endTime":1179.8400000000001,"body":"not? not sending it is the wrong one."},{"speaker":"Krystal Proffitt","startTime":1180.5700000000002,"endTime":1186.1799999999998,"body":"The so good, so good. And I know"},{"speaker":"Krystal Proffitt","startTime":1180.5700000000002,"endTime":1186.1799999999998,"body":"that people listening right now are like, Yeah,"},{"speaker":"Krystal Proffitt","startTime":1186.21,"endTime":1192.33,"body":"but Kate. So there's all these questions. So I'm"},{"speaker":"Krystal Proffitt","startTime":1186.21,"endTime":1192.33,"body":"our I didn't know them so well. So you're welcome"},{"speaker":"Krystal Proffitt","startTime":1192.33,"endTime":1195.87,"body":"listeners, I'm going to go ahead and ask the"},{"speaker":"Krystal Proffitt","startTime":1192.33,"endTime":1195.87,"body":"questions that you're thinking right now. Because"},{"speaker":"Krystal Proffitt","startTime":1195.87,"endTime":1201.3600000000001,"body":"if someone is dragging their feet, they're like,"},{"speaker":"Krystal Proffitt","startTime":1195.87,"endTime":1201.3600000000001,"body":"I, I've been meaning to do this. It's been on my"},{"speaker":"Krystal Proffitt","startTime":1201.3600000000001,"endTime":1206.0100000000002,"body":"list, but I keep knocking it down to the bottom,"},{"speaker":"Krystal Proffitt","startTime":1201.3600000000001,"endTime":1206.0100000000002,"body":"every single time I see it, like another quarter"},{"speaker":"Krystal Proffitt","startTime":1206.0100000000002,"endTime":1210.12,"body":"of the year will come around, and I'm like, Oh,"},{"speaker":"Krystal Proffitt","startTime":1206.0100000000002,"endTime":1210.12,"body":"I'm gonna do my email list. But then a launch"},{"speaker":"Krystal Proffitt","startTime":1210.12,"endTime":1213.81,"body":"comes up. And it's more important. And then this"},{"speaker":"Krystal Proffitt","startTime":1210.12,"endTime":1213.81,"body":"comes up. And it's more important, and it's just"},{"speaker":"Krystal Proffitt","startTime":1213.8400000000001,"endTime":1220.65,"body":"it keeps getting buried down to the bottom. So is"},{"speaker":"Krystal Proffitt","startTime":1213.8400000000001,"endTime":1220.65,"body":"there something psychologically or mentally"},{"speaker":"Krystal Proffitt","startTime":1220.65,"endTime":1226.65,"body":"mindset going on with people that do you think it"},{"speaker":"Krystal Proffitt","startTime":1220.65,"endTime":1226.65,"body":"really just comes down to they're scared that"},{"speaker":"Krystal Proffitt","startTime":1226.65,"endTime":1228.5100000000002,"body":"they're going to get a bunch of unsubscribes?"},{"speaker":"Kate Doster","startTime":1228.63,"endTime":1233.85,"body":"Usually, or they lead a whole bunch"},{"speaker":"Kate Doster","startTime":1228.63,"endTime":1233.85,"body":"of randos on their list, like I said, so our"},{"speaker":"Kate Doster","startTime":1233.85,"endTime":1239.0100000000002,"body":"biggest thing is we treat people like people and"},{"speaker":"Kate Doster","startTime":1233.85,"endTime":1239.0100000000002,"body":"being on your list is a privilege. So if you you"},{"speaker":"Kate Doster","startTime":1239.0100000000002,"endTime":1243.6599999999999,"body":"know, have a productivity planner, but you also"},{"speaker":"Kate Doster","startTime":1239.0100000000002,"endTime":1243.6599999999999,"body":"have like meal planning chips, and this is what"},{"speaker":"Kate Doster","startTime":1243.6599999999999,"endTime":1248.4899999999998,"body":"we're lifestyle bloggers tend to have this and you"},{"speaker":"Kate Doster","startTime":1243.6599999999999,"endTime":1248.4899999999998,"body":"also have like fashion finds. Or even sometimes if"},{"speaker":"Kate Doster","startTime":1248.4899999999998,"endTime":1252.6599999999999,"body":"you're in like the online business business space,"},{"speaker":"Kate Doster","startTime":1248.4899999999998,"endTime":1252.6599999999999,"body":"like you're talking about podcasting, but you also"},{"speaker":"Kate Doster","startTime":1252.6599999999999,"endTime":1257.9099999999999,"body":"talk about outsourcing, which I'll talk about"},{"speaker":"Kate Doster","startTime":1252.6599999999999,"endTime":1257.9099999999999,"body":"this. Sometimes when you have too many topics and"},{"speaker":"Kate Doster","startTime":1257.9099999999999,"endTime":1262.0500000000002,"body":"too many verticals. That's when people like, well,"},{"speaker":"Kate Doster","startTime":1257.9099999999999,"endTime":1262.0500000000002,"body":"I just don't know what to send my list, because"},{"speaker":"Kate Doster","startTime":1262.0500000000002,"endTime":1267.0300000000002,"body":"your list is a mixed bag. So you want to make sure"},{"speaker":"Kate Doster","startTime":1262.0500000000002,"endTime":1267.0300000000002,"body":"that if you do want to talk about other things,"},{"speaker":"Kate Doster","startTime":1267.0300000000002,"endTime":1270.9899999999998,"body":"because you can you don't have to be one trick"},{"speaker":"Kate Doster","startTime":1267.0300000000002,"endTime":1270.9899999999998,"body":"pony, then you want to make sure in the welcome"},{"speaker":"Kate Doster","startTime":1270.9899999999998,"endTime":1274.7399999999998,"body":"series, or if you're going to do a funnel towards"},{"speaker":"Kate Doster","startTime":1270.9899999999998,"endTime":1274.7399999999998,"body":"a paid product that you have a little bridge"},{"speaker":"Kate Doster","startTime":1274.7399999999998,"endTime":1279.0300000000002,"body":"series, it's like hey, so I know that we have"},{"speaker":"Kate Doster","startTime":1274.7399999999998,"endTime":1279.0300000000002,"body":"talked a lot about email marketing. But the truth"},{"speaker":"Kate Doster","startTime":1279.0300000000002,"endTime":1284.0700000000002,"body":"is, that's just one facet of being able to build a"},{"speaker":"Kate Doster","startTime":1279.0300000000002,"endTime":1284.0700000000002,"body":"business that you're proud of. And since it's my"},{"speaker":"Kate Doster","startTime":1284.0700000000002,"endTime":1288.5700000000002,"body":"goal, to put money in the hands of good people,"},{"speaker":"Kate Doster","startTime":1284.0700000000002,"endTime":1288.5700000000002,"body":"I'm also going to help you if you know you hate"},{"speaker":"Kate Doster","startTime":1288.5700000000002,"endTime":1292.71,"body":"organization and your socks never match, I'm going"},{"speaker":"Kate Doster","startTime":1288.5700000000002,"endTime":1292.71,"body":"to tell you about some productivity tips that I"},{"speaker":"Kate Doster","startTime":1292.71,"endTime":1298.3200000000002,"body":"use with Trello and this and that, so people know"},{"speaker":"Kate Doster","startTime":1292.71,"endTime":1298.3200000000002,"body":"what to expect so that it sort of alleviates that."},{"speaker":"Kate Doster","startTime":1298.3200000000002,"endTime":1303.5700000000002,"body":"And you had said about a launch. It's like there's"},{"speaker":"Kate Doster","startTime":1298.3200000000002,"endTime":1303.5700000000002,"body":"no better time than to continue to email your list"},{"speaker":"Kate Doster","startTime":1303.75,"endTime":1308.1599999999999,"body":"before the launch and after lunch. Oh, like we"},{"speaker":"Kate Doster","startTime":1303.75,"endTime":1308.1599999999999,"body":"know what, what emails Do I need to send and"},{"speaker":"Kate Doster","startTime":1308.1599999999999,"endTime":1313.62,"body":"people psych themselves out because they want to"},{"speaker":"Kate Doster","startTime":1308.1599999999999,"endTime":1313.62,"body":"be too strategic? I love that will Pharaoh from"},{"speaker":"Kate Doster","startTime":1313.62,"endTime":1319.83,"body":"Saturday library talks about strategically when he"},{"speaker":"Kate Doster","startTime":1313.62,"endTime":1319.83,"body":"does not even strategically y'all like showing up"},{"speaker":"Kate Doster","startTime":1319.83,"endTime":1327.4499999999998,"body":"Is it so that way, all of a sudden, if you're"},{"speaker":"Kate Doster","startTime":1319.83,"endTime":1327.4499999999998,"body":"asking him for 997 $47 it's just not coming out of"},{"speaker":"Kate Doster","startTime":1327.4499999999998,"endTime":1332.8200000000002,"body":"nowhere. So something is better than nothing. Make"},{"speaker":"Kate Doster","startTime":1327.4499999999998,"endTime":1332.8200000000002,"body":"sure that the emails that you're sending up to it"},{"speaker":"Kate Doster","startTime":1332.85,"endTime":1337.38,"body":"if you're that far and advanced Or at least about"},{"speaker":"Kate Doster","startTime":1332.85,"endTime":1337.38,"body":"the topic of your product like that. That's all"},{"speaker":"Kate Doster","startTime":1337.38,"endTime":1342.54,"body":"we're asking for. And then afterwards, it's like,"},{"speaker":"Kate Doster","startTime":1337.38,"endTime":1342.54,"body":"if you know that you tend to crash after a launch,"},{"speaker":"Kate Doster","startTime":1342.54,"endTime":1348.0300000000002,"body":"then you need to make sure in your pre launch that"},{"speaker":"Kate Doster","startTime":1342.54,"endTime":1348.0300000000002,"body":"you've gotten even like, two emails, so that way,"},{"speaker":"Kate Doster","startTime":1348.06,"endTime":1351.3600000000001,"body":"they'll at least hear from you twice a month after"},{"speaker":"Kate Doster","startTime":1348.06,"endTime":1351.3600000000001,"body":"and then you can come back after,"},{"speaker":"Krystal Proffitt","startTime":1351.9,"endTime":1356.5500000000002,"body":"Oh, this is so good. And I love"},{"speaker":"Krystal Proffitt","startTime":1351.9,"endTime":1356.5500000000002,"body":"the theory of you know, something is better than"},{"speaker":"Krystal Proffitt","startTime":1356.5500000000002,"endTime":1361.9499999999998,"body":"nothing. Because I think that people just get so"},{"speaker":"Krystal Proffitt","startTime":1356.5500000000002,"endTime":1361.9499999999998,"body":"caught up in the strategic rate. I love that. I'm"},{"speaker":"Krystal Proffitt","startTime":1362.2199999999998,"endTime":1367.0500000000002,"body":"gonna say that from now on, because it's"},{"speaker":"Krystal Proffitt","startTime":1362.2199999999998,"endTime":1367.0500000000002,"body":"strategic, and then they send, yeah, they're just"},{"speaker":"Krystal Proffitt","startTime":1367.0500000000002,"endTime":1372.2399999999998,"body":"like, Okay, I need to do this. And it's got to be,"},{"speaker":"Krystal Proffitt","startTime":1367.0500000000002,"endTime":1372.2399999999998,"body":"it has this many words, and has to have this GIF"},{"speaker":"Krystal Proffitt","startTime":1372.2399999999998,"endTime":1375.9299999999998,"body":"just in this right spot. And it's got to have"},{"speaker":"Krystal Proffitt","startTime":1372.2399999999998,"endTime":1375.9299999999998,"body":"pictures. And it's got to do all these things. But"},{"speaker":"Krystal Proffitt","startTime":1376.5,"endTime":1381.7199999999998,"body":"it like they stressed me out when they tell me"},{"speaker":"Krystal Proffitt","startTime":1376.5,"endTime":1381.7199999999998,"body":"about their strategy. Because, you know, and I've"},{"speaker":"Krystal Proffitt","startTime":1381.7199999999998,"endTime":1385.98,"body":"kind of talked a little bit about my own strategy."},{"speaker":"Krystal Proffitt","startTime":1381.7199999999998,"endTime":1385.98,"body":"And I'm going to ask you questions about yours"},{"speaker":"Krystal Proffitt","startTime":1385.98,"endTime":1391.6799999999998,"body":"with your email list. But one of the things that I"},{"speaker":"Krystal Proffitt","startTime":1385.98,"endTime":1391.6799999999998,"body":"do, and people have talked about this, and they"},{"speaker":"Krystal Proffitt","startTime":1391.6799999999998,"endTime":1396.81,"body":"look at me, like I'm insane, but I don't care."},{"speaker":"Krystal Proffitt","startTime":1391.6799999999998,"endTime":1396.81,"body":"It's what I do. I write I handwrite, my emails and"},{"speaker":"Krystal Proffitt","startTime":1396.81,"endTime":1402.5100000000002,"body":"a journal, because I'm a journaler. This is"},{"speaker":"Krystal Proffitt","startTime":1396.81,"endTime":1402.5100000000002,"body":"something that just comes natural to me. So I will"},{"speaker":"Krystal Proffitt","startTime":1402.5100000000002,"endTime":1408.0900000000001,"body":"handwrite my emails every Friday morning before I"},{"speaker":"Krystal Proffitt","startTime":1402.5100000000002,"endTime":1408.0900000000001,"body":"write them out. And most of the time, it's not"},{"speaker":"Krystal Proffitt","startTime":1408.0900000000001,"endTime":1413.88,"body":"just about podcasting, it's about dealing with a"},{"speaker":"Krystal Proffitt","startTime":1408.0900000000001,"endTime":1413.88,"body":"problem with one of my kids, or the fact that my"},{"speaker":"Krystal Proffitt","startTime":1413.88,"endTime":1418.5900000000001,"body":"cat is driving me insane. And we're threatening to"},{"speaker":"Krystal Proffitt","startTime":1413.88,"endTime":1418.5900000000001,"body":"take him back to the farm because it's just I"},{"speaker":"Krystal Proffitt","startTime":1418.5900000000001,"endTime":1423.8400000000001,"body":"don't know if it's working out. So we'll I'll talk"},{"speaker":"Krystal Proffitt","startTime":1418.5900000000001,"endTime":1423.8400000000001,"body":"about all these things. And then at the very"},{"speaker":"Krystal Proffitt","startTime":1423.8400000000001,"endTime":1429.2399999999998,"body":"bottom, I'll mention what's going on, you know,"},{"speaker":"Krystal Proffitt","startTime":1423.8400000000001,"endTime":1429.2399999999998,"body":"some content that I published, but it's not always"},{"speaker":"Krystal Proffitt","startTime":1429.2399999999998,"endTime":1436.08,"body":"about the thing that is driving the needle in my"},{"speaker":"Krystal Proffitt","startTime":1429.2399999999998,"endTime":1436.08,"body":"business. First and foremost, it's about that"},{"speaker":"Krystal Proffitt","startTime":1436.08,"endTime":1442.38,"body":"humanity and the connection of, Hey, I'm just a"},{"speaker":"Krystal Proffitt","startTime":1436.08,"endTime":1442.38,"body":"mom, a business owner. And I'm here to be in your"},{"speaker":"Krystal Proffitt","startTime":1442.38,"endTime":1448.3200000000002,"body":"inbox every Friday. So I want to hear about your"},{"speaker":"Krystal Proffitt","startTime":1442.38,"endTime":1448.3200000000002,"body":"strategy. How often do you email your list? What"},{"speaker":"Krystal Proffitt","startTime":1448.3200000000002,"endTime":1451.71,"body":"are some of the things that you talk about? Tell"},{"speaker":"Krystal Proffitt","startTime":1448.3200000000002,"endTime":1451.71,"body":"us tell us all the things?"},{"speaker":"Kate Doster","startTime":1451.8000000000002,"endTime":1457.8899999999999,"body":"Sure. So we of course, we've got some"},{"speaker":"Kate Doster","startTime":1451.8000000000002,"endTime":1457.8899999999999,"body":"welcome series, and we have some funnels, so the"},{"speaker":"Kate Doster","startTime":1457.8899999999999,"endTime":1462.0900000000001,"body":"difference between the two because unreal is"},{"speaker":"Kate Doster","startTime":1457.8899999999999,"endTime":1462.0900000000001,"body":"sometimes used interchangeably. A welcome series"},{"speaker":"Kate Doster","startTime":1462.0900000000001,"endTime":1465.75,"body":"is a little bit more casual, where it's like you"},{"speaker":"Kate Doster","startTime":1462.0900000000001,"endTime":1465.75,"body":"might be learning to know about like some smaller"},{"speaker":"Kate Doster","startTime":1465.75,"endTime":1471.0,"body":"priced offers that you had, you might be pointing"},{"speaker":"Kate Doster","startTime":1465.75,"endTime":1471.0,"body":"them towards a really juicy podcast episode that"},{"speaker":"Kate Doster","startTime":1471.0,"endTime":1475.02,"body":"you have, you might want to another email, get"},{"speaker":"Kate Doster","startTime":1471.0,"endTime":1475.02,"body":"them to follow you on Instagram, it's a bit more"},{"speaker":"Kate Doster","startTime":1475.0500000000002,"endTime":1481.0500000000002,"body":"like casual, sort of a sell. Whereas a funnel,"},{"speaker":"Kate Doster","startTime":1475.0500000000002,"endTime":1481.0500000000002,"body":"it's like, you know, a webinar, or it's a freebie"},{"speaker":"Kate Doster","startTime":1481.0500000000002,"endTime":1487.17,"body":"that's directly related to usually a bigger offer,"},{"speaker":"Kate Doster","startTime":1481.0500000000002,"endTime":1487.17,"body":"where instead of semi just knowing and liking you,"},{"speaker":"Kate Doster","startTime":1487.17,"endTime":1492.6599999999999,"body":"which is always a plus, in a funnel, you need to"},{"speaker":"Kate Doster","startTime":1487.17,"endTime":1492.6599999999999,"body":"think of all of the Yeah, buts especially like the"},{"speaker":"Kate Doster","startTime":1492.6599999999999,"endTime":1497.4299999999998,"body":"psychological ones, because people always forget"},{"speaker":"Kate Doster","startTime":1492.6599999999999,"endTime":1497.4299999999998,"body":"those that would prevent them from one thing"},{"speaker":"Kate Doster","startTime":1497.4299999999998,"endTime":1501.87,"body":"success with your topic in general, there might be"},{"speaker":"Kate Doster","startTime":1497.4299999999998,"endTime":1501.87,"body":"like, podcasting is stupid. So you need to like do"},{"speaker":"Kate Doster","startTime":1501.87,"endTime":1505.38,"body":"a little bit of convincing, right? If you've had"},{"speaker":"Kate Doster","startTime":1501.87,"endTime":1505.38,"body":"that, yeah, but freebie, chances are, you're not"},{"speaker":"Kate Doster","startTime":1505.38,"endTime":1509.58,"body":"gonna have to do that much. But they're like, but"},{"speaker":"Kate Doster","startTime":1505.38,"endTime":1509.58,"body":"it's too hard to break into. But I can't get"},{"speaker":"Kate Doster","startTime":1509.58,"endTime":1516.2399999999998,"body":"guests, but it's too technical. But what if I say"},{"speaker":"Kate Doster","startTime":1509.58,"endTime":1516.2399999999998,"body":"I'm too much? What if my friends and family find"},{"speaker":"Kate Doster","startTime":1516.2399999999998,"endTime":1521.04,"body":"it, and they don't support me? And when you start"},{"speaker":"Kate Doster","startTime":1516.2399999999998,"endTime":1521.04,"body":"looking at like those, and then it's like, oh, and"},{"speaker":"Kate Doster","startTime":1521.04,"endTime":1524.8200000000002,"body":"look, we've got this membership society, and it's"},{"speaker":"Kate Doster","startTime":1521.04,"endTime":1524.8200000000002,"body":"gonna do this, and it's gonna help you and that"},{"speaker":"Kate Doster","startTime":1524.8200000000002,"endTime":1529.1999999999998,"body":"doesn't go well. And we're gonna that's like, oh,"},{"speaker":"Kate Doster","startTime":1524.8200000000002,"endTime":1529.1999999999998,"body":"my goodness, like, how does she know? Because she"},{"speaker":"Kate Doster","startTime":1529.1999999999998,"endTime":1534.27,"body":"knows you. So we have those are welcome series, do"},{"speaker":"Kate Doster","startTime":1529.1999999999998,"endTime":1534.27,"body":"you actually connect to our funnels as well,"},{"speaker":"Kate Doster","startTime":1534.27,"endTime":1538.23,"body":"though, you can just get right to the funnels,"},{"speaker":"Kate Doster","startTime":1534.27,"endTime":1538.23,"body":"especially for auto webinars, we've got those up."},{"speaker":"Kate Doster","startTime":1538.5,"endTime":1545.9099999999999,"body":"But we email once a week, always we usually do for"},{"speaker":"Kate Doster","startTime":1538.5,"endTime":1545.9099999999999,"body":"right as we have been starting to test out doing"},{"speaker":"Kate Doster","startTime":1545.94,"endTime":1550.8600000000001,"body":"Tuesdays and Fridays, because why not. And that's"},{"speaker":"Kate Doster","startTime":1545.94,"endTime":1550.8600000000001,"body":"how I always tell my students, I am one that I"},{"speaker":"Kate Doster","startTime":1550.8600000000001,"endTime":1555.75,"body":"like to write RS in real time, because that's just"},{"speaker":"Kate Doster","startTime":1550.8600000000001,"endTime":1555.75,"body":"the way that my brain works. I have some students"},{"speaker":"Kate Doster","startTime":1555.75,"endTime":1559.7399999999998,"body":"that I say mo marketing is you just need to know"},{"speaker":"Kate Doster","startTime":1555.75,"endTime":1559.7399999999998,"body":"yourself. And they're like, I know I'll never do"},{"speaker":"Kate Doster","startTime":1559.7399999999998,"endTime":1567.9,"body":"it. So they will have like the world's longest"},{"speaker":"Kate Doster","startTime":1559.7399999999998,"endTime":1567.9,"body":"welcomes. That way they if you know they're"},{"speaker":"Kate Doster","startTime":1567.9,"endTime":1573.2399999999998,"body":"welcome series is like 10 or 15 emails, they know"},{"speaker":"Kate Doster","startTime":1567.9,"endTime":1573.2399999999998,"body":"that if they spend a week just banging those all"},{"speaker":"Kate Doster","startTime":1573.2399999999998,"endTime":1578.6999999999998,"body":"out, and then spaced them out, then they've got"},{"speaker":"Kate Doster","startTime":1573.2399999999998,"endTime":1578.6999999999998,"body":"that leeway. So but I really like to stay like up"},{"speaker":"Kate Doster","startTime":1578.6999999999998,"endTime":1582.9299999999998,"body":"to date and in real time. And I do the same thing"},{"speaker":"Kate Doster","startTime":1578.6999999999998,"endTime":1582.9299999999998,"body":"that you do. I was just sort of asked myself,"},{"speaker":"Kate Doster","startTime":1582.9299999999998,"endTime":1587.7600000000002,"body":"like, what's on my heart? And what goal and what"},{"speaker":"Kate Doster","startTime":1582.9299999999998,"endTime":1587.7600000000002,"body":"action do I want people to take? And most"},{"speaker":"Kate Doster","startTime":1587.7600000000002,"endTime":1593.19,"body":"importantly, how do I want them to feel? So like"},{"speaker":"Kate Doster","startTime":1587.7600000000002,"endTime":1593.19,"body":"we literally just launched a YouTube channel and"},{"speaker":"Kate Doster","startTime":1593.19,"endTime":1597.6,"body":"strategically was on my brain because I was"},{"speaker":"Kate Doster","startTime":1593.19,"endTime":1597.6,"body":"talking about how I was literally psyching myself"},{"speaker":"Kate Doster","startTime":1597.63,"endTime":1601.56,"body":"up for this YouTube channel, because oh, it's kind"},{"speaker":"Kate Doster","startTime":1597.63,"endTime":1601.56,"body":"of like this. And it's kind of like parallel with"},{"speaker":"Kate Doster","startTime":1601.56,"endTime":1605.9099999999999,"body":"these launches. And like, you know, what, if"},{"speaker":"Kate Doster","startTime":1601.56,"endTime":1605.9099999999999,"body":"people like, you know, judge the quality of my"},{"speaker":"Kate Doster","startTime":1605.94,"endTime":1610.5,"body":"videos, and like, I'm not like the skinniest lady"},{"speaker":"Kate Doster","startTime":1605.94,"endTime":1610.5,"body":"on Earth, so it's like, oh, my goodness, like what"},{"speaker":"Kate Doster","startTime":1610.5,"endTime":1613.71,"body":"I feel like call it like my chubby face or my lack"},{"speaker":"Kate Doster","startTime":1610.5,"endTime":1613.71,"body":"of makeup, but you know what I mean? Like all of"},{"speaker":"Kate Doster","startTime":1613.71,"endTime":1617.73,"body":"those things. And so like I was talking about"},{"speaker":"Kate Doster","startTime":1613.71,"endTime":1617.73,"body":"that, and I asked him same question like, what are"},{"speaker":"Kate Doster","startTime":1617.73,"endTime":1623.2199999999998,"body":"you over strategic sizing, like sometimes you just"},{"speaker":"Kate Doster","startTime":1617.73,"endTime":1623.2199999999998,"body":"need to do it. And so you can really sort of get"},{"speaker":"Kate Doster","startTime":1623.2199999999998,"endTime":1627.0,"body":"people behind it. So did I mention the YouTube"},{"speaker":"Kate Doster","startTime":1623.2199999999998,"endTime":1627.0,"body":"video? Yeah. Did we get a lot of views? Yeah. Did"},{"speaker":"Kate Doster","startTime":1627.0,"endTime":1630.54,"body":"we get a lot of comments? Yeah. So you can do a"},{"speaker":"Kate Doster","startTime":1627.0,"endTime":1630.54,"body":"lot of bit of both. So I always try to think"},{"speaker":"Kate Doster","startTime":1630.6599999999999,"endTime":1635.4299999999998,"body":"either what's going on in my life, sometimes I'll"},{"speaker":"Kate Doster","startTime":1630.6599999999999,"endTime":1635.4299999999998,"body":"go look at something called Like holiday insights"},{"speaker":"Kate Doster","startTime":1635.4299999999998,"endTime":1639.7800000000002,"body":"to see what weird holiday it is. And then my"},{"speaker":"Kate Doster","startTime":1635.4299999999998,"endTime":1639.7800000000002,"body":"favorite line numbers, which got me thinking about"},{"speaker":"Kate Doster","startTime":1639.81,"endTime":1643.65,"body":"are like your cat, right, you want to send it back"},{"speaker":"Kate Doster","startTime":1639.81,"endTime":1643.65,"body":"to the farm, you're trying it, you're nurturing,"},{"speaker":"Kate Doster","startTime":1643.65,"endTime":1647.5500000000002,"body":"you're doing everything, which guy you're thinking"},{"speaker":"Kate Doster","startTime":1643.65,"endTime":1647.5500000000002,"body":"about how the podcast, you've been trying"},{"speaker":"Kate Doster","startTime":1647.5500000000002,"endTime":1651.54,"body":"everything to grow it, you were keywording it"},{"speaker":"Kate Doster","startTime":1647.5500000000002,"endTime":1651.54,"body":"you're going on other people's shows, you know,"},{"speaker":"Kate Doster","startTime":1651.54,"endTime":1655.62,"body":"it's a great content, you're an Instagram was just"},{"speaker":"Kate Doster","startTime":1651.54,"endTime":1655.62,"body":"not working out. And then like, you've got a"},{"speaker":"Kate Doster","startTime":1655.62,"endTime":1660.33,"body":"podcast episode that can help with this, or you"},{"speaker":"Kate Doster","startTime":1655.62,"endTime":1660.33,"body":"have a product that's going to help with that. So"},{"speaker":"Kate Doster","startTime":1660.3600000000001,"endTime":1661.71,"body":"that's the way that we handle it."},{"speaker":"Krystal Proffitt","startTime":1662.1599999999999,"endTime":1665.4899999999998,"body":"Well, you're so good on your"},{"speaker":"Krystal Proffitt","startTime":1662.1599999999999,"endTime":1665.4899999999998,"body":"feet look at you just wrote an email for me, thank"},{"speaker":"Krystal Proffitt","startTime":1665.4899999999998,"endTime":1669.96,"body":"you very much. That's gonna be what I'm gonna"},{"speaker":"Krystal Proffitt","startTime":1665.4899999999998,"endTime":1669.96,"body":"write about this week. It's so good."},{"speaker":"Kate Doster","startTime":1670.5900000000001,"endTime":1675.27,"body":"One of the emails, we have a product"},{"speaker":"Kate Doster","startTime":1670.5900000000001,"endTime":1675.27,"body":"called the email marketing fairy. And it's a whole"},{"speaker":"Kate Doster","startTime":1675.27,"endTime":1679.35,"body":"bunch of templates that welcome series from an"},{"speaker":"Kate Doster","startTime":1675.27,"endTime":1679.35,"body":"email them and forever funnels, all that finance."},{"speaker":"Kate Doster","startTime":1679.6799999999998,"endTime":1685.3200000000002,"body":"And so it was a couple years ago, and I had locked"},{"speaker":"Kate Doster","startTime":1679.6799999999998,"endTime":1685.3200000000002,"body":"my keys in my car, it was in the trunk, and I"},{"speaker":"Kate Doster","startTime":1685.3200000000002,"endTime":1690.3000000000002,"body":"turned locking my keys in the car, the trunk into"},{"speaker":"Kate Doster","startTime":1685.3200000000002,"endTime":1690.3000000000002,"body":"like, $10,000 with the sales of this little"},{"speaker":"Kate Doster","startTime":1690.3000000000002,"endTime":1695.9699999999998,"body":"products. Oh my god, it was just like talking"},{"speaker":"Kate Doster","startTime":1690.3000000000002,"endTime":1695.9699999999998,"body":"about how, you know, I locked my keys in the trunk"},{"speaker":"Kate Doster","startTime":1695.9699999999998,"endTime":1700.5900000000001,"body":"because I didn't want my iced coffee to fall over."},{"speaker":"Kate Doster","startTime":1695.9699999999998,"endTime":1700.5900000000001,"body":"But like I forgot, the most important thing is to"},{"speaker":"Kate Doster","startTime":1700.5900000000001,"endTime":1705.0300000000002,"body":"turn the engine and it's like kind of like how"},{"speaker":"Kate Doster","startTime":1700.5900000000001,"endTime":1705.0300000000002,"body":"people get so excited about like an Instagram"},{"speaker":"Kate Doster","startTime":1705.0300000000002,"endTime":1708.69,"body":"rails wasn't saying at the time, but now they get"},{"speaker":"Kate Doster","startTime":1705.0300000000002,"endTime":1708.69,"body":"so excited about like social media and all these"},{"speaker":"Kate Doster","startTime":1708.69,"endTime":1713.46,"body":"other stuffs and then they forget the real key"},{"speaker":"Kate Doster","startTime":1708.69,"endTime":1713.46,"body":"that turns their engine, their relationship with"},{"speaker":"Kate Doster","startTime":1713.46,"endTime":1717.6,"body":"their email subscribers. It's like and if you're"},{"speaker":"Kate Doster","startTime":1713.46,"endTime":1717.6,"body":"struggling with what to actually tell your people,"},{"speaker":"Kate Doster","startTime":1717.75,"endTime":1722.0700000000002,"body":"here are these templates that's gonna do this,"},{"speaker":"Kate Doster","startTime":1717.75,"endTime":1722.0700000000002,"body":"this and this Soria now go out and email your list"},{"speaker":"Kate Doster","startTime":1722.0700000000002,"endTime":1724.77,"body":"like that was literally the call to action was for"},{"speaker":"Kate Doster","startTime":1722.0700000000002,"endTime":1724.77,"body":"them just email their list. It wasn't even"},{"speaker":"Kate Doster","startTime":1724.77,"endTime":1730.23,"body":"necessarily to buy the products. But oh my gosh,"},{"speaker":"Kate Doster","startTime":1724.77,"endTime":1730.23,"body":"it's like, wait a turn embarrassing moments."},{"speaker":"Krystal Proffitt","startTime":1730.71,"endTime":1734.46,"body":"I love it. No, I do the same"},{"speaker":"Krystal Proffitt","startTime":1730.71,"endTime":1734.46,"body":"thing. And it's so funny, you'll have to tell me I"},{"speaker":"Krystal Proffitt","startTime":1734.46,"endTime":1739.1399999999999,"body":"feel like I feel like you have a Google doc or a"},{"speaker":"Krystal Proffitt","startTime":1734.46,"endTime":1739.1399999999999,"body":"Trello board somewhere that has really interesting"},{"speaker":"Krystal Proffitt","startTime":1739.1399999999999,"endTime":1744.5100000000002,"body":"ideas of like, all this happened, I got to turn"},{"speaker":"Krystal Proffitt","startTime":1739.1399999999999,"endTime":1744.5100000000002,"body":"this into an email, do you find yourself doing"},{"speaker":"Krystal Proffitt","startTime":1744.5100000000002,"endTime":1745.0500000000002,"body":"that?"},{"speaker":"Kate Doster","startTime":1745.56,"endTime":1749.2199999999998,"body":"I tell my students to do that."},{"speaker":"Kate Doster","startTime":1745.56,"endTime":1749.2199999999998,"body":"Because like I can always find something to talk"},{"speaker":"Kate Doster","startTime":1749.2199999999998,"endTime":1755.6999999999998,"body":"about. But that's just my nature. I tell them to"},{"speaker":"Kate Doster","startTime":1749.2199999999998,"endTime":1755.6999999999998,"body":"keep like a one sentence like journal, especially"},{"speaker":"Kate Doster","startTime":1755.6999999999998,"endTime":1760.1999999999998,"body":"if they can't. So it's just like one a day just"},{"speaker":"Kate Doster","startTime":1755.6999999999998,"endTime":1760.1999999999998,"body":"like something that happened. And what I really"},{"speaker":"Kate Doster","startTime":1760.1999999999998,"endTime":1764.46,"body":"encourage the students do of our course, love your"},{"speaker":"Kate Doster","startTime":1760.1999999999998,"endTime":1764.46,"body":"list, like our signature one, I'll have them do an"},{"speaker":"Kate Doster","startTime":1764.46,"endTime":1770.58,"body":"exercise where I make them look at their desk. And"},{"speaker":"Kate Doster","startTime":1764.46,"endTime":1770.58,"body":"they have to pick any object on the desk and make"},{"speaker":"Kate Doster","startTime":1770.58,"endTime":1776.5500000000002,"body":"it really fast where they talk about. I love this"},{"speaker":"Kate Doster","startTime":1770.58,"endTime":1776.5500000000002,"body":"so much, it's going to build your creativity"},{"speaker":"Kate Doster","startTime":1776.5500000000002,"endTime":1780.8400000000001,"body":"muscle, especially if you consider yourself a"},{"speaker":"Kate Doster","startTime":1776.5500000000002,"endTime":1780.8400000000001,"body":"little bit more quiet or not as boisterous. You"},{"speaker":"Kate Doster","startTime":1780.8400000000001,"endTime":1786.48,"body":"would never talk about liking big butts and your"},{"speaker":"Kate Doster","startTime":1780.8400000000001,"endTime":1786.48,"body":"stuff you don't have. Because there are plenty of"},{"speaker":"Kate Doster","startTime":1786.48,"endTime":1790.1999999999998,"body":"people in the world that do not like the way that"},{"speaker":"Kate Doster","startTime":1786.48,"endTime":1790.1999999999998,"body":"I teach, they do not like the way that I talk."},{"speaker":"Kate Doster","startTime":1790.2600000000002,"endTime":1795.1799999999998,"body":"They don't like my fun demure attitude, which is"},{"speaker":"Kate Doster","startTime":1790.2600000000002,"endTime":1795.1799999999998,"body":"fine, because I don't care because my mission is"},{"speaker":"Kate Doster","startTime":1795.1799999999998,"endTime":1799.4699999999998,"body":"to put money in the hands of good people. So like"},{"speaker":"Kate Doster","startTime":1795.1799999999998,"endTime":1799.4699999999998,"body":"I can tell you like three other people who talk"},{"speaker":"Kate Doster","startTime":1799.4699999999998,"endTime":1804.9299999999998,"body":"about email marketing, who are very cut dry,"},{"speaker":"Kate Doster","startTime":1799.4699999999998,"endTime":1804.9299999999998,"body":"boring, they're knowledgeable, but like, if that's"},{"speaker":"Kate Doster","startTime":1804.9299999999998,"endTime":1811.5300000000002,"body":"your style, then go to them. I don't care get out."},{"speaker":"Kate Doster","startTime":1804.9299999999998,"endTime":1811.5300000000002,"body":"Like because I need people, regardless if it's"},{"speaker":"Kate Doster","startTime":1811.5300000000002,"endTime":1816.3899999999999,"body":"from me or not to go out there and make money. So"},{"speaker":"Kate Doster","startTime":1811.5300000000002,"endTime":1816.3899999999999,"body":"good."},{"speaker":"Krystal Proffitt","startTime":1816.42,"endTime":1820.3200000000002,"body":"Oh my gosh, this is the message"},{"speaker":"Krystal Proffitt","startTime":1816.42,"endTime":1820.3200000000002,"body":"that everybody needs to hear today. Because I know"},{"speaker":"Krystal Proffitt","startTime":1820.3200000000002,"endTime":1824.79,"body":"that everything that you said relates to"},{"speaker":"Krystal Proffitt","startTime":1820.3200000000002,"endTime":1824.79,"body":"podcasting and having an online business and"},{"speaker":"Krystal Proffitt","startTime":1824.79,"endTime":1830.6100000000001,"body":"trying to talk to everybody so many of my"},{"speaker":"Krystal Proffitt","startTime":1824.79,"endTime":1830.6100000000001,"body":"listeners are starved for, well, I'm creating this"},{"speaker":"Krystal Proffitt","startTime":1830.6100000000001,"endTime":1835.92,"body":"podcast, I'm creating this business to serve"},{"speaker":"Krystal Proffitt","startTime":1830.6100000000001,"endTime":1835.92,"body":"everyone in the world. And I'm like, Oh, dear,"},{"speaker":"Krystal Proffitt","startTime":1835.92,"endTime":1841.5900000000001,"body":"sweet baby Jesus as just probably not gonna work"},{"speaker":"Krystal Proffitt","startTime":1835.92,"endTime":1841.5900000000001,"body":"that way. So I love that you're breaking it down"},{"speaker":"Krystal Proffitt","startTime":1841.5900000000001,"endTime":1847.5300000000002,"body":"to who are you serving and just focus on them,"},{"speaker":"Krystal Proffitt","startTime":1841.5900000000001,"endTime":1847.5300000000002,"body":"your people will get it your people will"},{"speaker":"Krystal Proffitt","startTime":1847.5300000000002,"endTime":1853.9499999999998,"body":"understand the obscure stories that you tell about"},{"speaker":"Krystal Proffitt","startTime":1847.5300000000002,"endTime":1853.9499999999998,"body":"whatever it is, okay, I have to, I have one that's"},{"speaker":"Krystal Proffitt","startTime":1853.9499999999998,"endTime":1858.15,"body":"really top of mine. And I had to tell my husband"},{"speaker":"Krystal Proffitt","startTime":1853.9499999999998,"endTime":1858.15,"body":"about this. And I have not written this email. As"},{"speaker":"Krystal Proffitt","startTime":1858.15,"endTime":1864.1799999999998,"body":"of us recording this. I haven't written this email"},{"speaker":"Krystal Proffitt","startTime":1858.15,"endTime":1864.1799999999998,"body":"yet. But it's happening. I saw someone driving a"},{"speaker":"Krystal Proffitt","startTime":1864.1799999999998,"endTime":1869.67,"body":"Rolls Royce. We live in Houston, Texas, and we"},{"speaker":"Krystal Proffitt","startTime":1864.1799999999998,"endTime":1869.67,"body":"don't live in like a super affluent neighborhood"},{"speaker":"Krystal Proffitt","startTime":1869.67,"endTime":1875.0100000000002,"body":"or anything. I'm like, who didn't even know that"},{"speaker":"Krystal Proffitt","startTime":1869.67,"endTime":1875.0100000000002,"body":"that Rolls Royce had an SUV, and I've never even"},{"speaker":"Krystal Proffitt","startTime":1875.0100000000002,"endTime":1881.37,"body":"seen anything in person. And she's eating, she's"},{"speaker":"Krystal Proffitt","startTime":1875.0100000000002,"endTime":1881.37,"body":"shoving her face with McDonald's french fries"},{"speaker":"Krystal Proffitt","startTime":1881.4,"endTime":1886.17,"body":"while she's driving down the road. She's trying to"},{"speaker":"Krystal Proffitt","startTime":1881.4,"endTime":1886.17,"body":"merge, get on the highway and she's driving a"},{"speaker":"Krystal Proffitt","startTime":1886.17,"endTime":1891.06,"body":"Rolls Royce. And I was like, I've always heard of"},{"speaker":"Krystal Proffitt","startTime":1886.17,"endTime":1891.06,"body":"these cars. So I had to look it up. I was like,"},{"speaker":"Krystal Proffitt","startTime":1891.0900000000001,"endTime":1897.42,"body":"how much do these cars cost? These cars cost more"},{"speaker":"Krystal Proffitt","startTime":1891.0900000000001,"endTime":1897.42,"body":"than my house. And here she is. She's like shoving"},{"speaker":"Krystal Proffitt","startTime":1897.42,"endTime":1903.6599999999999,"body":"her face with McDonald's french fries. And then I"},{"speaker":"Krystal Proffitt","startTime":1897.42,"endTime":1903.6599999999999,"body":"thought, Oh, the parallels of loving luxury but"},{"speaker":"Krystal Proffitt","startTime":1903.6599999999999,"endTime":1909.2399999999998,"body":"also having those guilty pleasures. So yeah, I"},{"speaker":"Krystal Proffitt","startTime":1903.6599999999999,"endTime":1909.2399999999998,"body":"think after this, I'm gonna have to go write it"},{"speaker":"Krystal Proffitt","startTime":1909.2399999999998,"endTime":1914.4299999999998,"body":"but I find obscure things like that all the time."},{"speaker":"Krystal Proffitt","startTime":1909.2399999999998,"endTime":1914.4299999999998,"body":"And I have to capture them and write them down. So"},{"speaker":"Krystal Proffitt","startTime":1914.4299999999998,"endTime":1921.9299999999998,"body":"all that to be said, I know that Trello is a tool"},{"speaker":"Krystal Proffitt","startTime":1914.4299999999998,"endTime":1921.9299999999998,"body":"that you like and you mentioned, you're thinking"},{"speaker":"Krystal Proffitt","startTime":1921.9299999999998,"endTime":1923.46,"body":"about switching to click up. So"},{"speaker":"Kate Doster","startTime":1925.71,"endTime":1932.46,"body":"My OBM wants us to switch to click up"},{"speaker":"Kate Doster","startTime":1925.71,"endTime":1932.46,"body":"I do not I'm going cooking and screaming. Yeah. I"},{"speaker":"Kate Doster","startTime":1932.46,"endTime":1936.96,"body":"still use it for some of my own stuff to be on."},{"speaker":"Kate Doster","startTime":1932.46,"endTime":1936.96,"body":"honest with you. I like I'm never gonna break up"},{"speaker":"Kate Doster","startTime":1936.96,"endTime":1941.7600000000002,"body":"with Trello. No, I think it is perfect, especially"},{"speaker":"Kate Doster","startTime":1936.96,"endTime":1941.7600000000002,"body":"for solo entrepreneurs. Or maybe if you have one"},{"speaker":"Kate Doster","startTime":1941.7600000000002,"endTime":1946.65,"body":"team for dealing with a lot of contractors right"},{"speaker":"Kate Doster","startTime":1941.7600000000002,"endTime":1946.65,"body":"now. And so it was a little bit hard for like all"},{"speaker":"Kate Doster","startTime":1946.65,"endTime":1951.21,"body":"the contractors to like get stuff and things of"},{"speaker":"Kate Doster","startTime":1946.65,"endTime":1951.21,"body":"that nature, though, I think that some really"},{"speaker":"Kate Doster","startTime":1951.21,"endTime":1956.6100000000001,"body":"great things are coming to Trello. But I was like,"},{"speaker":"Kate Doster","startTime":1951.21,"endTime":1956.6100000000001,"body":"Alright, but then everything that's like me"},{"speaker":"Kate Doster","startTime":1956.6100000000001,"endTime":1961.77,"body":"involved is all set up in boards, and what you"},{"speaker":"Kate Doster","startTime":1956.6100000000001,"endTime":1961.77,"body":"were talking about with the podcast, but Oh, like,"},{"speaker":"Kate Doster","startTime":1961.77,"endTime":1965.7600000000002,"body":"I'm going to help everybody. One of the exercises"},{"speaker":"Kate Doster","startTime":1961.77,"endTime":1965.7600000000002,"body":"that I was tell the students of love your list to"},{"speaker":"Kate Doster","startTime":1965.7600000000002,"endTime":1972.75,"body":"do we call the Muses exercises. And it's like,"},{"speaker":"Kate Doster","startTime":1965.7600000000002,"endTime":1972.75,"body":"okay, even like, as simple as you are starting an"},{"speaker":"Kate Doster","startTime":1972.75,"endTime":1978.0,"body":"office on Main Street, and say that you want to"},{"speaker":"Kate Doster","startTime":1972.75,"endTime":1978.0,"body":"help people with fitness you've got and I was"},{"speaker":"Kate Doster","startTime":1978.0,"endTime":1983.7600000000002,"body":"posing them, like you got a 55 year old,"},{"speaker":"Kate Doster","startTime":1978.0,"endTime":1983.7600000000002,"body":"overweight man that just had a heart attack, and"},{"speaker":"Kate Doster","startTime":1983.7600000000002,"endTime":1989.19,"body":"he needs to get in shape. You have a mom that just"},{"speaker":"Kate Doster","startTime":1983.7600000000002,"endTime":1989.19,"body":"had a baby. And each of those postpartum, you have"},{"speaker":"Kate Doster","startTime":1989.2199999999998,"endTime":1995.6999999999998,"body":"a 35 year old that wants to train for a marathon,"},{"speaker":"Kate Doster","startTime":1989.2199999999998,"endTime":1995.6999999999998,"body":"or you have an overweight teenager that's getting"},{"speaker":"Kate Doster","startTime":1995.6999999999998,"endTime":2001.1599999999999,"body":"picked on in school, which one of these lightens"},{"speaker":"Kate Doster","startTime":1995.6999999999998,"endTime":2001.1599999999999,"body":"your fire because all of them want help with"},{"speaker":"Kate Doster","startTime":2001.1599999999999,"endTime":2005.6599999999999,"body":"fitness? Maybe all of them want a new running,"},{"speaker":"Kate Doster","startTime":2001.1599999999999,"endTime":2005.6599999999999,"body":"maybe all the relevant down to keto, like what one"},{"speaker":"Kate Doster","startTime":2005.6599999999999,"endTime":2011.3000000000002,"body":"of those lights your fire, and you're gonna find"},{"speaker":"Kate Doster","startTime":2005.6599999999999,"endTime":2011.3000000000002,"body":"that when you just have that person in mind. Yeah,"},{"speaker":"Kate Doster","startTime":2011.3000000000002,"endTime":2018.5,"body":"those other people might like sink in. But it's"},{"speaker":"Kate Doster","startTime":2011.3000000000002,"endTime":2018.5,"body":"always like, Oh, I'm talking to this person. Yeah."},{"speaker":"Kate Doster","startTime":2018.6799999999998,"endTime":2022.85,"body":"And it's like, what makes them different. Same"},{"speaker":"Kate Doster","startTime":2018.6799999999998,"endTime":2022.85,"body":"thing with, you know, in our personal space, like,"},{"speaker":"Kate Doster","startTime":2022.85,"endTime":2028.73,"body":"there's a big difference between what I would"},{"speaker":"Kate Doster","startTime":2022.85,"endTime":2028.73,"body":"consider a podcaster, a blogger, not just like"},{"speaker":"Kate Doster","startTime":2028.7600000000002,"endTime":2033.9499999999998,"body":"writing wise, and like a course creator, or like"},{"speaker":"Kate Doster","startTime":2028.7600000000002,"endTime":2033.9499999999998,"body":"someone that would consider themselves an online"},{"speaker":"Kate Doster","startTime":2033.9499999999998,"endTime":2038.5100000000002,"body":"entrepreneur, an online entrepreneur is usually"},{"speaker":"Kate Doster","startTime":2033.9499999999998,"endTime":2038.5100000000002,"body":"looking at ads, conversion rates, like they're"},{"speaker":"Kate Doster","startTime":2038.5100000000002,"endTime":2044.63,"body":"really looking at that, whereas a blogger is"},{"speaker":"Kate Doster","startTime":2038.5100000000002,"endTime":2044.63,"body":"looking towards, like, traffic, and adds, and then"},{"speaker":"Kate Doster","startTime":2044.63,"endTime":2048.62,"body":"this other stuff is supplementary. So while they"},{"speaker":"Kate Doster","startTime":2044.63,"endTime":2048.62,"body":"might seem like they're the same, they're"},{"speaker":"Kate Doster","startTime":2048.62,"endTime":2052.52,"body":"different, or like, I never get all the time,"},{"speaker":"Kate Doster","startTime":2048.62,"endTime":2052.52,"body":"like, I want to help female business owners."},{"speaker":"Kate Doster","startTime":2052.82,"endTime":2056.81,"body":"There's a big difference between somebody growing"},{"speaker":"Kate Doster","startTime":2052.82,"endTime":2056.81,"body":"an MLM somebody running a drop shipping site,"},{"speaker":"Kate Doster","startTime":2056.81,"endTime":2062.9,"body":"somebody who's selling courses, somebody who wants"},{"speaker":"Kate Doster","startTime":2056.81,"endTime":2062.9,"body":"to monetize their food blog with ads, like a"},{"speaker":"Kate Doster","startTime":2062.9,"endTime":2064.25,"body":"little bit. Oh, my guys..."},{"speaker":"Krystal Proffitt","startTime":2064.91,"endTime":2068.93,"body":"Just keep going down. Oh, my"},{"speaker":"Krystal Proffitt","startTime":2064.91,"endTime":2068.93,"body":"gosh, yeah, I couldn't agree more, because I still"},{"speaker":"Krystal Proffitt","startTime":2068.93,"endTime":2073.64,"body":"get this all the time. Or people say, I want to"},{"speaker":"Krystal Proffitt","startTime":2068.93,"endTime":2073.64,"body":"reach female entrepreneurs. And you're like, Okay,"},{"speaker":"Krystal Proffitt","startTime":2073.79,"endTime":2078.29,"body":"let's shrink it down. They're like, okay, female"},{"speaker":"Krystal Proffitt","startTime":2073.79,"endTime":2078.29,"body":"entrepreneurs that want to do this. And it's still"},{"speaker":"Krystal Proffitt","startTime":2078.29,"endTime":2086.48,"body":"something super obscure that I'm just like, oh,"},{"speaker":"Krystal Proffitt","startTime":2078.29,"endTime":2086.48,"body":"you're missing? Yes. Oh, my God. Yeah. And they"},{"speaker":"Krystal Proffitt","startTime":2086.48,"endTime":2091.4,"body":"can do this. And they and I'm like, it's still not"},{"speaker":"Krystal Proffitt","startTime":2086.48,"endTime":2091.4,"body":"like, like you said earlier, you mentioned your"},{"speaker":"Krystal Proffitt","startTime":2091.4,"endTime":2096.47,"body":"enneagram to like, Are you trying to reach more"},{"speaker":"Krystal Proffitt","startTime":2091.4,"endTime":2096.47,"body":"people that are just like you and can understand"},{"speaker":"Krystal Proffitt","startTime":2096.62,"endTime":2101.69,"body":"the mindset of, what did you say? It's the it's"},{"speaker":"Krystal Proffitt","startTime":2096.62,"endTime":2101.69,"body":"the people pleaser? Yeah. So it's like,"},{"speaker":"Krystal Proffitt","startTime":2101.72,"endTime":2106.79,"body":"understand, like that component of like, what that"},{"speaker":"Krystal Proffitt","startTime":2101.72,"endTime":2106.79,"body":"feels like, and, you know, working through"},{"speaker":"Krystal Proffitt","startTime":2106.79,"endTime":2112.85,"body":"relationships, professional and personal, like all"},{"speaker":"Krystal Proffitt","startTime":2106.79,"endTime":2112.85,"body":"those things. People are say, Yeah, but it's too"},{"speaker":"Krystal Proffitt","startTime":2112.85,"endTime":2118.88,"body":"narrow. That's too niche. I can't do this. And I'm"},{"speaker":"Krystal Proffitt","startTime":2112.85,"endTime":2118.88,"body":"like, No, that is how you really connect with your"},{"speaker":"Krystal Proffitt","startTime":2118.88,"endTime":2124.1,"body":"people. And how this is, this is really fun. I'm"},{"speaker":"Krystal Proffitt","startTime":2118.88,"endTime":2124.1,"body":"glad this is a perfect segue, because I want to"},{"speaker":"Krystal Proffitt","startTime":2124.1,"endTime":2131.0,"body":"know, what does it feel like when someone responds"},{"speaker":"Krystal Proffitt","startTime":2124.1,"endTime":2131.0,"body":"to your emails, you write something you're so"},{"speaker":"Krystal Proffitt","startTime":2131.0,"endTime":2137.6,"body":"proud of it? What feeling do you get when you see"},{"speaker":"Krystal Proffitt","startTime":2131.0,"endTime":2137.6,"body":"that you get a response, like a hit someone hit"},{"speaker":"Krystal Proffitt","startTime":2137.6,"endTime":2139.79,"body":"reply to one of your emails?"},{"speaker":"Kate Doster","startTime":2140.24,"endTime":2146.66,"body":"I still think it's super fun. So I"},{"speaker":"Kate Doster","startTime":2140.24,"endTime":2146.66,"body":"have been banned from my inbox as part of clock"},{"speaker":"Kate Doster","startTime":2146.66,"endTime":2151.19,"body":"working, but I do still go and actually have like"},{"speaker":"Kate Doster","startTime":2146.66,"endTime":2151.19,"body":"a special tab that I'm allowed to look at. That's"},{"speaker":"Kate Doster","startTime":2151.19,"endTime":2157.52,"body":"it. I've put blinders on. And I just, I love"},{"speaker":"Kate Doster","startTime":2151.19,"endTime":2157.52,"body":"interacting with my people. And I just think that"},{"speaker":"Kate Doster","startTime":2157.52,"endTime":2163.04,"body":"it's so fun, it can be like, you're gonna find"},{"speaker":"Kate Doster","startTime":2157.52,"endTime":2163.04,"body":"this guy's you might spend like, say, like, an"},{"speaker":"Kate Doster","startTime":2163.04,"endTime":2166.91,"body":"hour. And I know, that seems like astronomically,"},{"speaker":"Kate Doster","startTime":2163.04,"endTime":2166.91,"body":"maybe like an hour slaving over this email and"},{"speaker":"Kate Doster","startTime":2166.91,"endTime":2171.71,"body":"your response, but then you throw one together in"},{"speaker":"Kate Doster","startTime":2166.91,"endTime":2171.71,"body":"15 minutes, but it was just so relatable that like"},{"speaker":"Kate Doster","startTime":2171.71,"endTime":2177.83,"body":"people are applying back and go figure when you"},{"speaker":"Kate Doster","startTime":2171.71,"endTime":2177.83,"body":"ask them to reply back that they will. And so it's"},{"speaker":"Kate Doster","startTime":2177.83,"endTime":2182.15,"body":"so nice, and I think that it can show you, you"},{"speaker":"Kate Doster","startTime":2177.83,"endTime":2182.15,"body":"know, not only what your audience is struggling"},{"speaker":"Kate Doster","startTime":2182.15,"endTime":2187.94,"body":"with and sometimes the words that they use, but it"},{"speaker":"Kate Doster","startTime":2182.15,"endTime":2187.94,"body":"can also let you know a little bit about like, Oh,"},{"speaker":"Kate Doster","startTime":2187.94,"endTime":2192.56,"body":"I'm so glad that I found you or like how did I not"},{"speaker":"Kate Doster","startTime":2187.94,"endTime":2192.56,"body":"know this existed before? Because then that lights"},{"speaker":"Kate Doster","startTime":2192.56,"endTime":2198.8599999999997,"body":"a fire? Like I need to go find more. Yeah, what"},{"speaker":"Kate Doster","startTime":2192.56,"endTime":2198.8599999999997,"body":"have I been doing? And that was one of the biggest"},{"speaker":"Kate Doster","startTime":2198.8599999999997,"endTime":2204.41,"body":"thing with our business is beautiful. Just found"},{"speaker":"Kate Doster","startTime":2198.8599999999997,"endTime":2204.41,"body":"you. And, you know, I always pride myself on we"},{"speaker":"Kate Doster","startTime":2204.41,"endTime":2209.3599999999997,"body":"had a relatively small community. And our"},{"speaker":"Kate Doster","startTime":2204.41,"endTime":2209.3599999999997,"body":"conversion rates were just astronomical. I'm like,"},{"speaker":"Kate Doster","startTime":2209.42,"endTime":2212.7799999999997,"body":"and I was like, oh, like I want to be able to"},{"speaker":"Kate Doster","startTime":2209.42,"endTime":2212.7799999999997,"body":"prove to people like you don't need this giant"},{"speaker":"Kate Doster","startTime":2212.7799999999997,"endTime":2217.85,"body":"list to be able to make it work. But I'm like, in"},{"speaker":"Kate Doster","startTime":2212.7799999999997,"endTime":2217.85,"body":"doing that, it's like how many more people are we"},{"speaker":"Kate Doster","startTime":2217.85,"endTime":2223.22,"body":"not helping? Because I just want to be prideful."},{"speaker":"Kate Doster","startTime":2217.85,"endTime":2223.22,"body":"Again, it all comes down to feelings nobody else"},{"speaker":"Kate Doster","startTime":2223.22,"endTime":2225.8599999999997,"body":"Believe me like it always comes down to feelings."},{"speaker":"Krystal Proffitt","startTime":2226.49,"endTime":2231.5,"body":"Oh my gosh. Well, I love that"},{"speaker":"Krystal Proffitt","startTime":2226.49,"endTime":2231.5,"body":"you share you know so much about how you are so"},{"speaker":"Krystal Proffitt","startTime":2231.5,"endTime":2236.7799999999997,"body":"engaged with your list like so connected with"},{"speaker":"Krystal Proffitt","startTime":2231.5,"endTime":2236.7799999999997,"body":"them, but Do you remember the first time you sent"},{"speaker":"Krystal Proffitt","startTime":2236.7799999999997,"endTime":2240.2,"body":"an email? And you got a response, though, because"},{"speaker":"Krystal Proffitt","startTime":2236.7799999999997,"endTime":2240.2,"body":"I know that this is something that is like a"},{"speaker":"Krystal Proffitt","startTime":2240.2,"endTime":2245.81,"body":"legitimate thing that people are like, I'm going"},{"speaker":"Krystal Proffitt","startTime":2240.2,"endTime":2245.81,"body":"to send stuff and I'm going to hear crickets. So"},{"speaker":"Krystal Proffitt","startTime":2245.81,"endTime":2250.2799999999997,"body":"instead of talking about that, because that has"},{"speaker":"Krystal Proffitt","startTime":2245.81,"endTime":2250.2799999999997,"body":"happened to me, millions of times at this point,"},{"speaker":"Krystal Proffitt","startTime":2250.46,"endTime":2254.66,"body":"what do you remember what it was like when you did"},{"speaker":"Krystal Proffitt","startTime":2250.46,"endTime":2254.66,"body":"first get that email response to something you"},{"speaker":"Krystal Proffitt","startTime":2254.66,"endTime":2255.35,"body":"sent out?"},{"speaker":"Kate Doster","startTime":2256.91,"endTime":2264.2,"body":"I can't, because it's been forever."},{"speaker":"Kate Doster","startTime":2256.91,"endTime":2264.2,"body":"But I can tell you that it was most likely at the"},{"speaker":"Kate Doster","startTime":2264.2,"endTime":2269.0899999999997,"body":"time because of the human nature. If they were"},{"speaker":"Kate Doster","startTime":2264.2,"endTime":2269.0899999999997,"body":"applying back, it's like, oh, my goodness, is this"},{"speaker":"Kate Doster","startTime":2269.12,"endTime":2276.5,"body":"like somebody being mean? Oh, yeah. As opposed to?"},{"speaker":"Kate Doster","startTime":2269.12,"endTime":2276.5,"body":"Are they saying something nice. And so that was"},{"speaker":"Kate Doster","startTime":2276.5,"endTime":2281.5099999999998,"body":"that because I'm like, I'm thinking back to like,"},{"speaker":"Kate Doster","startTime":2276.5,"endTime":2281.5099999999998,"body":"2017 2018 when I started doing it, and like, my"},{"speaker":"Kate Doster","startTime":2281.5099999999998,"endTime":2286.37,"body":"mindset was just in like, such a rough spot back"},{"speaker":"Kate Doster","startTime":2281.5099999999998,"endTime":2286.37,"body":"then, where it's like, that would have been my"},{"speaker":"Kate Doster","startTime":2286.37,"endTime":2290.21,"body":"default. But then when you go ahead, and like you"},{"speaker":"Kate Doster","startTime":2286.37,"endTime":2290.21,"body":"actually get the nerve to open it up, and like,"},{"speaker":"Kate Doster","startTime":2290.21,"endTime":2297.17,"body":"oh, my goodness, like, thank you, like, this was"},{"speaker":"Kate Doster","startTime":2290.21,"endTime":2297.17,"body":"so useful. You're like, like, I am so excited for"},{"speaker":"Kate Doster","startTime":2297.17,"endTime":2302.87,"body":"all of the results. And just again, even if it's"},{"speaker":"Kate Doster","startTime":2297.17,"endTime":2302.87,"body":"someone that was just like, you know, had somebody"},{"speaker":"Kate Doster","startTime":2302.87,"endTime":2308.24,"body":"reply back yesterday, actually, they had, I'd sent"},{"speaker":"Kate Doster","startTime":2302.87,"endTime":2308.24,"body":"that email about like a YouTube video on this GTG."},{"speaker":"Kate Doster","startTime":2308.42,"endTime":2311.93,"body":"And she's like, I just want to turn off my back"},{"speaker":"Kate Doster","startTime":2308.42,"endTime":2311.93,"body":"and let you know, that I've been putting off"},{"speaker":"Kate Doster","startTime":2311.93,"endTime":2317.06,"body":"forever to propose to somebody about game"},{"speaker":"Kate Doster","startTime":2311.93,"endTime":2317.06,"body":"development contract. And she's like, I just heard"},{"speaker":"Kate Doster","startTime":2317.06,"endTime":2321.08,"body":"back and we didn't get it. But she's like, I am so"},{"speaker":"Kate Doster","startTime":2317.06,"endTime":2321.08,"body":"proud of myself. And that's the biggest thing that"},{"speaker":"Kate Doster","startTime":2321.08,"endTime":2325.19,"body":"I want my people to feel is proud of themselves."},{"speaker":"Kate Doster","startTime":2321.08,"endTime":2325.19,"body":"So I'm like, Oh, I'm so proud of you. I'm so"},{"speaker":"Kate Doster","startTime":2325.19,"endTime":2331.16,"body":"excited. I'm just so tickled pink, like, I love"},{"speaker":"Kate Doster","startTime":2325.19,"endTime":2331.16,"body":"the stuff that my people do. They're just the"},{"speaker":"Kate Doster","startTime":2331.16,"endTime":2332.0299999999997,"body":"coolest."},{"speaker":"Krystal Proffitt","startTime":2332.33,"endTime":2336.89,"body":"The call I got is well, thank"},{"speaker":"Krystal Proffitt","startTime":2332.33,"endTime":2336.89,"body":"you so much for sharing, honestly, about you're"},{"speaker":"Krystal Proffitt","startTime":2336.89,"endTime":2342.62,"body":"just like a scared little hesitant. Like, say"},{"speaker":"Krystal Proffitt","startTime":2336.89,"endTime":2342.62,"body":"something mean is somebody I know. For me,"},{"speaker":"Krystal Proffitt","startTime":2342.62,"endTime":2348.83,"body":"whenever I first started, I had a lot of issues"},{"speaker":"Krystal Proffitt","startTime":2342.62,"endTime":2348.83,"body":"with being very clear on my message, I definitely"},{"speaker":"Krystal Proffitt","startTime":2348.83,"endTime":2356.21,"body":"wasn't serving podcasters I think I started at the"},{"speaker":"Krystal Proffitt","startTime":2348.83,"endTime":2356.21,"body":"end of 2017 really starting to ramp up my email"},{"speaker":"Krystal Proffitt","startTime":2356.21,"endTime":2362.54,"body":"list efforts. And I just remember thinking, Okay,"},{"speaker":"Krystal Proffitt","startTime":2356.21,"endTime":2362.54,"body":"I'm gonna send this, no one's gonna care. No one's"},{"speaker":"Krystal Proffitt","startTime":2362.54,"endTime":2368.12,"body":"gonna respond. And I did I got the best thing was,"},{"speaker":"Krystal Proffitt","startTime":2362.54,"endTime":2368.12,"body":"you know, cuz I would have I still have friends"},{"speaker":"Krystal Proffitt","startTime":2368.12,"endTime":2371.87,"body":"from high school that are on my email list. And"},{"speaker":"Krystal Proffitt","startTime":2368.12,"endTime":2371.87,"body":"I'm like, What are you doing like you, you're a"},{"speaker":"Krystal Proffitt","startTime":2371.87,"endTime":2378.44,"body":"hygienist and like, you have no, no desire to ever"},{"speaker":"Krystal Proffitt","startTime":2371.87,"endTime":2378.44,"body":"create a podcast, but she just like, she'll be"},{"speaker":"Krystal Proffitt","startTime":2378.44,"endTime":2382.52,"body":"like, Oh, my gosh, I remember this story. So I"},{"speaker":"Krystal Proffitt","startTime":2378.44,"endTime":2382.52,"body":"love that I have friends and family on my email"},{"speaker":"Krystal Proffitt","startTime":2382.52,"endTime":2388.0699999999997,"body":"list. Shout out, y'all are amazing and supportive."},{"speaker":"Krystal Proffitt","startTime":2382.52,"endTime":2388.0699999999997,"body":"But I remember the first time someone, I had no"},{"speaker":"Krystal Proffitt","startTime":2388.0699999999997,"endTime":2395.06,"body":"idea who they were. And they responded back to me"},{"speaker":"Krystal Proffitt","startTime":2388.0699999999997,"endTime":2395.06,"body":"and said, Thank you. This was helpful. It was so"},{"speaker":"Krystal Proffitt","startTime":2395.06,"endTime":2400.58,"body":"validating. And I think that's what a lot of brand"},{"speaker":"Krystal Proffitt","startTime":2395.06,"endTime":2400.58,"body":"new baby entrepreneurs. And that's what a lot of"},{"speaker":"Krystal Proffitt","startTime":2400.58,"endTime":2406.25,"body":"our audiences are looking for that validation."},{"speaker":"Krystal Proffitt","startTime":2400.58,"endTime":2406.25,"body":"Yes. Oh, I love this conversation. So much."},{"speaker":"Kate Doster","startTime":2407.15,"endTime":2411.08,"body":"It's just so true. And I think that"},{"speaker":"Kate Doster","startTime":2407.15,"endTime":2411.08,"body":"we all need that dopamine hit. So I'm really cool."},{"speaker":"Kate Doster","startTime":2411.08,"endTime":2415.52,"body":"Like, you know, I should just do it for the love"},{"speaker":"Kate Doster","startTime":2411.08,"endTime":2415.52,"body":"of the work like no, it's nice to know that people"},{"speaker":"Kate Doster","startTime":2415.52,"endTime":2419.0899999999997,"body":"found it useful. And, you know, when you're"},{"speaker":"Kate Doster","startTime":2415.52,"endTime":2419.0899999999997,"body":"hitting your email, and you're hitting send,"},{"speaker":"Kate Doster","startTime":2419.0899999999997,"endTime":2423.98,"body":"whether you're sharing your personal story, or a"},{"speaker":"Kate Doster","startTime":2419.0899999999997,"endTime":2423.98,"body":"quick tip, because we can get into how emails need"},{"speaker":"Kate Doster","startTime":2423.98,"endTime":2429.71,"body":"to be entertaining in a second. Like, when they"},{"speaker":"Kate Doster","startTime":2423.98,"endTime":2429.71,"body":"reply back, it's just like, they took two seconds"},{"speaker":"Kate Doster","startTime":2429.71,"endTime":2430.7599999999998,"body":"to be like, yeah, like"},{"speaker":"Krystal Proffitt","startTime":2432.7999999999997,"endTime":2437.06,"body":"Yes, well, okay, I want you to"},{"speaker":"Krystal Proffitt","startTime":2432.7999999999997,"endTime":2437.06,"body":"get into emails being entertaining. But first I"},{"speaker":"Krystal Proffitt","startTime":2437.06,"endTime":2443.12,"body":"just thought of, we haven't talked about what tool"},{"speaker":"Krystal Proffitt","startTime":2437.06,"endTime":2443.12,"body":"Do you use for your email service provider? Is"},{"speaker":"Krystal Proffitt","startTime":2443.12,"endTime":2445.1,"body":"there a favorite one that you love?"},{"speaker":"Kate Doster","startTime":2445.58,"endTime":2452.96,"body":"Sure. So I use Active Campaign and I"},{"speaker":"Kate Doster","startTime":2445.58,"endTime":2452.96,"body":"tell about 98% of people do not use it because it"},{"speaker":"Kate Doster","startTime":2452.96,"endTime":2457.7599999999998,"body":"is very on user friendly. And honestly, up until"},{"speaker":"Kate Doster","startTime":2452.96,"endTime":2457.7599999999998,"body":"last year, and I think was like December they"},{"speaker":"Kate Doster","startTime":2457.7599999999998,"endTime":2462.74,"body":"didn't even have landing pages. So I ended up with"},{"speaker":"Kate Doster","startTime":2457.7599999999998,"endTime":2462.74,"body":"Active Campaign because this was before ConvertKit"},{"speaker":"Kate Doster","startTime":2462.74,"endTime":2468.98,"body":"was the thing. So that's why I didn't get"},{"speaker":"Kate Doster","startTime":2462.74,"endTime":2468.98,"body":"ConvertKit and then I had gotten a plugin for my"},{"speaker":"Kate Doster","startTime":2468.98,"endTime":2473.9,"body":"course the membership site which I no longer use"},{"speaker":"Kate Doster","startTime":2468.98,"endTime":2473.9,"body":"that like it was either Infusionsoft which was"},{"speaker":"Kate Doster","startTime":2473.9,"endTime":2478.25,"body":"super expensive ontraport which was super"},{"speaker":"Kate Doster","startTime":2473.9,"endTime":2478.25,"body":"expensive at the time or Active Campaign and like"},{"speaker":"Kate Doster","startTime":2478.2799999999997,"endTime":2482.75,"body":"Active Campaign so cheap, so like, he just stayed"},{"speaker":"Kate Doster","startTime":2478.2799999999997,"endTime":2482.75,"body":"over there. And again, one of the reasons why"},{"speaker":"Kate Doster","startTime":2482.75,"endTime":2487.37,"body":"we're clock working our business is so we can go"},{"speaker":"Kate Doster","startTime":2482.75,"endTime":2487.37,"body":"there but nine times out of 10 I tell people if"},{"speaker":"Kate Doster","startTime":2487.37,"endTime":2492.71,"body":"they want to make money especially with like"},{"speaker":"Kate Doster","startTime":2487.37,"endTime":2492.71,"body":"digital products and being a personal brand just"},{"speaker":"Kate Doster","startTime":2492.71,"endTime":2497.66,"body":"go with ConvertKit I know that sometimes the you"},{"speaker":"Kate Doster","startTime":2492.71,"endTime":2497.66,"body":"know the $30 a month or a little bit more can seem"},{"speaker":"Kate Doster","startTime":2497.66,"endTime":2502.91,"body":"like a lot to swallow but it's so much more user"},{"speaker":"Kate Doster","startTime":2497.66,"endTime":2502.91,"body":"friendly. Their landing pages are really nice."},{"speaker":"Kate Doster","startTime":2502.91,"endTime":2508.73,"body":"They're often forms are gorgeous. Everything from"},{"speaker":"Kate Doster","startTime":2502.91,"endTime":2508.73,"body":"Active Campaign Hey DS so if we had to get lead"},{"speaker":"Kate Doster","startTime":2508.73,"endTime":2512.96,"body":"pages so then it's like when you add up like those"},{"speaker":"Kate Doster","startTime":2508.73,"endTime":2512.96,"body":"expenses, it's like wait a minute, like it was"},{"speaker":"Kate Doster","startTime":2513.5899999999997,"endTime":2520.88,"body":"cheaper to go over there. So for most people, it's"},{"speaker":"Kate Doster","startTime":2513.5899999999997,"endTime":2520.88,"body":"that another one that I really really want to love"},{"speaker":"Kate Doster","startTime":2520.88,"endTime":2525.2,"body":"and I think that maybe potentially down the road"},{"speaker":"Kate Doster","startTime":2520.88,"endTime":2525.2,"body":"it could be is something like flow desk, because"},{"speaker":"Kate Doster","startTime":2525.2,"endTime":2529.64,"body":"they do have really pretty emails, I was worried"},{"speaker":"Kate Doster","startTime":2525.2,"endTime":2529.64,"body":"about their deliverability but my issue was,"},{"speaker":"Kate Doster","startTime":2529.67,"endTime":2536.42,"body":"especially at the time that I was looking around"},{"speaker":"Kate Doster","startTime":2529.67,"endTime":2536.42,"body":"with them. It you could not add things like timers"},{"speaker":"Kate Doster","startTime":2536.45,"endTime":2541.37,"body":"to say, if you were running a flash sale, you"},{"speaker":"Kate Doster","startTime":2536.45,"endTime":2541.37,"body":"can't add the code in there because they didn't"},{"speaker":"Kate Doster","startTime":2541.37,"endTime":2545.75,"body":"want you messing with a template. And I don't know"},{"speaker":"Kate Doster","startTime":2541.37,"endTime":2545.75,"body":"about you, but like time zones is the big issue"},{"speaker":"Kate Doster","startTime":2545.75,"endTime":2550.49,"body":"for us. Yeah. Like, that's why I have timers like,"},{"speaker":"Kate Doster","startTime":2545.75,"endTime":2550.49,"body":"yes, it creates some urgency. Yes, gives people"},{"speaker":"Kate Doster","startTime":2550.49,"endTime":2556.37,"body":"deadlines, but honestly, it's so that no one's"},{"speaker":"Kate Doster","startTime":2550.49,"endTime":2556.37,"body":"like, okay, she said, 9pm Eastern Standard Time."},{"speaker":"Kate Doster","startTime":2556.43,"endTime":2564.41,"body":"I'm in Australia time. So technically, it's like,"},{"speaker":"Kate Doster","startTime":2556.43,"endTime":2564.41,"body":"12pm my time and like, a timer went 00. So you"},{"speaker":"Kate Doster","startTime":2564.41,"endTime":2569.45,"body":"could do that. And it had a harder time tagging"},{"speaker":"Kate Doster","startTime":2564.41,"endTime":2569.45,"body":"buyers. And again, my people are digital course"},{"speaker":"Kate Doster","startTime":2569.45,"endTime":2575.54,"body":"graders, product developers, so they need to have"},{"speaker":"Kate Doster","startTime":2569.45,"endTime":2575.54,"body":"that capability. So I feel like they're working on"},{"speaker":"Kate Doster","startTime":2575.54,"endTime":2580.4,"body":"it with Zapier because at one point, you couldn't"},{"speaker":"Kate Doster","startTime":2575.54,"endTime":2580.4,"body":"tag buyers, but I'm like, just go with CCO with"},{"speaker":"Kate Doster","startTime":2580.4,"endTime":2583.49,"body":"ConvertKit It was built for this sort of a thing."},{"speaker":"Kate Doster","startTime":2580.4,"endTime":2583.49,"body":"Just go in it."},{"speaker":"Krystal Proffitt","startTime":2584.2889999999998,"endTime":2589.179,"body":"Yeah. And I've been with"},{"speaker":"Krystal Proffitt","startTime":2584.2889999999998,"endTime":2589.179,"body":"ConvertKit Well, before they had the free one that"},{"speaker":"Krystal Proffitt","startTime":2589.179,"endTime":2593.649,"body":"was like, I think it's 1000 or something for the"},{"speaker":"Krystal Proffitt","startTime":2589.179,"endTime":2593.649,"body":"free version now."},{"speaker":"Kate Doster","startTime":2594.0389999999998,"endTime":2599.169,"body":"1000. But you can't set up"},{"speaker":"Kate Doster","startTime":2594.0389999999998,"endTime":2599.169,"body":"autoresponder so allow you on the free plan,"},{"speaker":"Kate Doster","startTime":2599.439,"endTime":2604.1189999999997,"body":"Because I said so I tell my students, they'll"},{"speaker":"Kate Doster","startTime":2599.439,"endTime":2604.1189999999997,"body":"allow you to do like the delivery of your freebie"},{"speaker":"Kate Doster","startTime":2604.1189999999997,"endTime":2608.8889999999997,"body":"like that first one. But then after that on the"},{"speaker":"Kate Doster","startTime":2604.1189999999997,"endTime":2608.8889999999997,"body":"free plan, they won't let you use Okay, like"},{"speaker":"Kate Doster","startTime":2608.8889999999997,"endTime":2610.3289999999997,"body":"welcome series or any of that."},{"speaker":"Krystal Proffitt","startTime":2611.1099999999997,"endTime":2614.5,"body":"Oh my gosh, yeah, cuz I was"},{"speaker":"Krystal Proffitt","startTime":2611.1099999999997,"endTime":2614.5,"body":"like, I had 14 days to try them out. I mean, don't"},{"speaker":"Krystal Proffitt","startTime":2614.5,"endTime":2620.5899999999997,"body":"get me wrong, they hooked me in, but I'm like,"},{"speaker":"Krystal Proffitt","startTime":2614.5,"endTime":2620.5899999999997,"body":"Where was this free version? Yep, sicko. Come on,"},{"speaker":"Krystal Proffitt","startTime":2620.5899999999997,"endTime":2623.08,"body":"guys. But it's awesome. Yeah, I love ConvertKit."},{"speaker":"Kate Doster","startTime":2623.1099999999997,"endTime":2627.6099999999997,"body":"And you get I'm pretty sure and the"},{"speaker":"Kate Doster","startTime":2623.1099999999997,"endTime":2627.6099999999997,"body":"free version you, you still get customer support."},{"speaker":"Kate Doster","startTime":2627.6099999999997,"endTime":2632.71,"body":"And so that was one of the biggest reasons why I"},{"speaker":"Kate Doster","startTime":2627.6099999999997,"endTime":2632.71,"body":"told everybody don't go with MailChimp, it wasn't"},{"speaker":"Kate Doster","startTime":2632.71,"endTime":2637.24,"body":"because I'm like, oh, MailChimp is the worst. They"},{"speaker":"Kate Doster","startTime":2632.71,"endTime":2637.24,"body":"did have an issue like double subscribers and"},{"speaker":"Kate Doster","startTime":2637.24,"endTime":2641.95,"body":"different lists and all that. But I'm like, you"},{"speaker":"Kate Doster","startTime":2637.24,"endTime":2641.95,"body":"get no customer support. And when you're on a free"},{"speaker":"Kate Doster","startTime":2641.95,"endTime":2648.37,"body":"plan, you're usually brand new, you use an auto"},{"speaker":"Kate Doster","startTime":2641.95,"endTime":2648.37,"body":"attack, and you got a lot of questions. So I"},{"speaker":"Kate Doster","startTime":2648.37,"endTime":2652.72,"body":"always push everybody towards mailer light,"},{"speaker":"Kate Doster","startTime":2648.37,"endTime":2652.72,"body":"because even on their free plan, you'll get"},{"speaker":"Kate Doster","startTime":2652.72,"endTime":2660.04,"body":"customer service. But then some people are so new"},{"speaker":"Kate Doster","startTime":2652.72,"endTime":2660.04,"body":"mailer light wouldn't approve them to send cars,"},{"speaker":"Kate Doster","startTime":2660.04,"endTime":2665.08,"body":"they want to make sure even though they have a"},{"speaker":"Kate Doster","startTime":2660.04,"endTime":2665.08,"body":"free plan, that their sensibility score,"},{"speaker":"Kate Doster","startTime":2665.08,"endTime":2670.66,"body":"deliverability score is still high. So it's like"},{"speaker":"Kate Doster","startTime":2665.08,"endTime":2670.66,"body":"one of those sort of catch 20 twos. But usually,"},{"speaker":"Kate Doster","startTime":2670.66,"endTime":2674.29,"body":"if you've got a little something going, you can"},{"speaker":"Kate Doster","startTime":2670.66,"endTime":2674.29,"body":"show them that you've got your podcast, you've got"},{"speaker":"Kate Doster","startTime":2674.29,"endTime":2680.08,"body":"a couple episodes, you've got your website up and"},{"speaker":"Kate Doster","startTime":2674.29,"endTime":2680.08,"body":"going, then usually they'll say yes, but I'm not"},{"speaker":"Kate Doster","startTime":2680.08,"endTime":2681.91,"body":"going to dump you off with no customer support."},{"speaker":"Krystal Proffitt","startTime":2682.66,"endTime":2687.1,"body":"Yes. And I feel like"},{"speaker":"Krystal Proffitt","startTime":2682.66,"endTime":2687.1,"body":"convertkit's gotten even better over the last few"},{"speaker":"Krystal Proffitt","startTime":2687.1,"endTime":2692.23,"body":"years with their community and their"},{"speaker":"Krystal Proffitt","startTime":2687.1,"endTime":2692.23,"body":"demonstrations of IT support documents where even"},{"speaker":"Krystal Proffitt","startTime":2692.23,"endTime":2698.0499999999997,"body":"if you can't actually talk to another person"},{"speaker":"Krystal Proffitt","startTime":2692.23,"endTime":2698.0499999999997,"body":"immediately, like, there are tutorials or blog"},{"speaker":"Krystal Proffitt","startTime":2698.0499999999997,"endTime":2703.24,"body":"posts, like I they're just keep coming out with"},{"speaker":"Krystal Proffitt","startTime":2698.0499999999997,"endTime":2703.24,"body":"new iterations. And that's like, why I just stick"},{"speaker":"Krystal Proffitt","startTime":2703.24,"endTime":2708.64,"body":"with them, because they just keep making it"},{"speaker":"Krystal Proffitt","startTime":2703.24,"endTime":2708.64,"body":"better. Like they're trying to keep up with the"},{"speaker":"Krystal Proffitt","startTime":2708.64,"endTime":2709.69,"body":"times for sure."},{"speaker":"Kate Doster","startTime":2709.72,"endTime":2713.0499999999997,"body":"They really are. And I feel like"},{"speaker":"Kate Doster","startTime":2709.72,"endTime":2713.0499999999997,"body":"other ones like the MailChimp aren't and I know I"},{"speaker":"Kate Doster","startTime":2713.0499999999997,"endTime":2719.02,"body":"love their how you can still switch between what I"},{"speaker":"Kate Doster","startTime":2713.0499999999997,"endTime":2719.02,"body":"call like the simple like ConvertKit, where it's"},{"speaker":"Kate Doster","startTime":2719.02,"endTime":2722.92,"body":"like just like a sequence. But then like you can"},{"speaker":"Kate Doster","startTime":2719.02,"endTime":2722.92,"body":"also go into like the visual funnels, so then you"},{"speaker":"Kate Doster","startTime":2722.92,"endTime":2728.2,"body":"can have those things. Again, I always sell for"},{"speaker":"Kate Doster","startTime":2722.92,"endTime":2728.2,"body":"Active Campaign, I'm like, you need to pay for a"},{"speaker":"Kate Doster","startTime":2728.2,"endTime":2732.46,"body":"landing page software. So you need to not be"},{"speaker":"Kate Doster","startTime":2728.2,"endTime":2732.46,"body":"afraid of integrations. And you need to like math,"},{"speaker":"Kate Doster","startTime":2732.64,"endTime":2738.0099999999998,"body":"because of where it finds like if then statements."},{"speaker":"Kate Doster","startTime":2732.64,"endTime":2738.0099999999998,"body":"And it felt like it's all disjointed. But I'd like"},{"speaker":"Kate Doster","startTime":2738.0099999999998,"endTime":2743.5,"body":"to sign up for a couple of them. They all have"},{"speaker":"Kate Doster","startTime":2738.0099999999998,"endTime":2743.5,"body":"free trials, nicest customer service, easier"},{"speaker":"Kate Doster","startTime":2743.5,"endTime":2748.75,"body":"interface for you and just go with that, because I"},{"speaker":"Kate Doster","startTime":2743.5,"endTime":2748.75,"body":"would much rather spend $30 a month than say,"},{"speaker":"Kate Doster","startTime":2749.1099999999997,"endTime":2753.94,"body":"pretty sure active campaigns at the same point now"},{"speaker":"Kate Doster","startTime":2749.1099999999997,"endTime":2753.94,"body":"anyways, for their lowest plan. But it's like, I"},{"speaker":"Kate Doster","startTime":2753.94,"endTime":2757.99,"body":"know I'm taking care of it. I know I can do it."},{"speaker":"Kate Doster","startTime":2753.94,"endTime":2757.99,"body":"Yeah. Oh my gosh,"},{"speaker":"Krystal Proffitt","startTime":2758.02,"endTime":2761.56,"body":"I could I could we could nerd"},{"speaker":"Krystal Proffitt","startTime":2758.02,"endTime":2761.56,"body":"out on all these things. Because I love talking"},{"speaker":"Krystal Proffitt","startTime":2761.56,"endTime":2766.72,"body":"about the funnels and the different like"},{"speaker":"Krystal Proffitt","startTime":2761.56,"endTime":2766.72,"body":"automations and tags and all the things but I want"},{"speaker":"Krystal Proffitt","startTime":2766.72,"endTime":2771.49,"body":"to go back to what you were talking about because"},{"speaker":"Krystal Proffitt","startTime":2766.72,"endTime":2771.49,"body":"you are saying, okay, we're gonna talk about"},{"speaker":"Krystal Proffitt","startTime":2771.58,"endTime":2777.3399999999997,"body":"entertaining emails in a second because I want to"},{"speaker":"Krystal Proffitt","startTime":2771.58,"endTime":2777.3399999999997,"body":"go back to the basics, because there's still"},{"speaker":"Krystal Proffitt","startTime":2777.3399999999997,"endTime":2782.08,"body":"people listening. They're like, Okay, guys, like"},{"speaker":"Krystal Proffitt","startTime":2777.3399999999997,"endTime":2782.08,"body":"you're into me a little bit closer. Maybe I'll"},{"speaker":"Krystal Proffitt","startTime":2782.08,"endTime":2787.72,"body":"write my email this week, maybe not like they're"},{"speaker":"Krystal Proffitt","startTime":2782.08,"endTime":2787.72,"body":"still on this fence of like, I'm almost there."},{"speaker":"Krystal Proffitt","startTime":2787.75,"endTime":2793.12,"body":"They're almost ready to do it. But share with us"},{"speaker":"Krystal Proffitt","startTime":2787.75,"endTime":2793.12,"body":"about entertaining emails and what you're talking"},{"speaker":"Krystal Proffitt","startTime":2793.12,"endTime":2793.54,"body":"about."},{"speaker":"Kate Doster","startTime":2793.63,"endTime":2798.43,"body":"Okay, so I can our philosophy both of"},{"speaker":"Kate Doster","startTime":2793.63,"endTime":2798.43,"body":"our philosophies is to treat people like people."},{"speaker":"Kate Doster","startTime":2798.7599999999998,"endTime":2803.71,"body":"Why do people go to their inbox because they're"},{"speaker":"Kate Doster","startTime":2798.7599999999998,"endTime":2803.71,"body":"supposed to be doing something out. Like, in our"},{"speaker":"Kate Doster","startTime":2803.71,"endTime":2808.33,"body":"cases, they're supposed to be writing their show"},{"speaker":"Kate Doster","startTime":2803.71,"endTime":2808.33,"body":"notes. They're supposed to be writing a sales"},{"speaker":"Kate Doster","startTime":2808.33,"endTime":2812.41,"body":"page. They're supposed to be pitching that big old"},{"speaker":"Kate Doster","startTime":2808.33,"endTime":2812.41,"body":"guests that they want to land. They're supposed to"},{"speaker":"Kate Doster","startTime":2812.41,"endTime":2817.0,"body":"be pitching other podcasts and they are"},{"speaker":"Kate Doster","startTime":2812.41,"endTime":2817.0,"body":"procrastinating. So when they go and they click"},{"speaker":"Kate Doster","startTime":2817.0,"endTime":2822.8199999999997,"body":"open that tab to Gmail, they're looking for that"},{"speaker":"Kate Doster","startTime":2817.0,"endTime":2822.8199999999997,"body":"little dopamine hit. So where a lot of content"},{"speaker":"Kate Doster","startTime":2822.8199999999997,"endTime":2828.16,"body":"creators in particular get really hung up is they"},{"speaker":"Kate Doster","startTime":2822.8199999999997,"endTime":2828.16,"body":"try to just info slap the heck out of their"},{"speaker":"Kate Doster","startTime":2828.16,"endTime":2833.8599999999997,"body":"audience, and no one is going into email with that"},{"speaker":"Kate Doster","startTime":2828.16,"endTime":2833.8599999999997,"body":"frame of mind. I would like to share the story of"},{"speaker":"Kate Doster","startTime":2833.89,"endTime":2838.15,"body":"my cool prank ever. I was in high school and my"},{"speaker":"Kate Doster","startTime":2833.89,"endTime":2838.15,"body":"boyfriend at the time, like his hand was out"},{"speaker":"Kate Doster","startTime":2838.15,"endTime":2842.92,"body":"because he was eating some m\u0026ms. And y'all see"},{"speaker":"Kate Doster","startTime":2838.15,"endTime":2842.92,"body":"where this going. I had a Skittle. And so I shove"},{"speaker":"Kate Doster","startTime":2842.92,"endTime":2846.43,"body":"one of my 11 Skittles in his hand, and he wasn't"},{"speaker":"Kate Doster","startTime":2842.92,"endTime":2846.43,"body":"paying attention, because you know, it was yellow,"},{"speaker":"Kate Doster","startTime":2846.43,"endTime":2851.23,"body":"and he had yellow m\u0026ms throws in his mouth, like"},{"speaker":"Kate Doster","startTime":2846.43,"endTime":2851.23,"body":"you would have thought, like, I like murdered him,"},{"speaker":"Kate Doster","startTime":2851.23,"endTime":2857.77,"body":"like he would like your brain to anticipate"},{"speaker":"Kate Doster","startTime":2851.23,"endTime":2857.77,"body":"things. So if you're trying to like put like a"},{"speaker":"Kate Doster","startTime":2857.77,"endTime":2862.48,"body":"square peg in a round hole, this isn't gonna work,"},{"speaker":"Kate Doster","startTime":2857.77,"endTime":2862.48,"body":"because in their mind, I just need a quick escape,"},{"speaker":"Kate Doster","startTime":2862.48,"endTime":2867.7,"body":"right? So for like, Okay, well, like what do I"},{"speaker":"Kate Doster","startTime":2862.48,"endTime":2867.7,"body":"send, because I don't want to be that person"},{"speaker":"Kate Doster","startTime":2867.7,"endTime":2871.96,"body":"that's like useless or I just don't want to sell."},{"speaker":"Kate Doster","startTime":2867.7,"endTime":2871.96,"body":"Give them a quick tip and then say, and if you"},{"speaker":"Kate Doster","startTime":2871.96,"endTime":2876.73,"body":"want four more steps, go ahead and listen to our"},{"speaker":"Kate Doster","startTime":2871.96,"endTime":2876.73,"body":"episode today. Because when someone's coming to a"},{"speaker":"Kate Doster","startTime":2876.73,"endTime":2881.41,"body":"podcast, when they're coming to a blog post, even"},{"speaker":"Kate Doster","startTime":2876.73,"endTime":2881.41,"body":"when they're coming to a YouTube video, they are"},{"speaker":"Kate Doster","startTime":2881.41,"endTime":2885.7599999999998,"body":"in that learning frame of mind, they're not coming"},{"speaker":"Kate Doster","startTime":2881.41,"endTime":2885.7599999999998,"body":"to their inbox to sit down and read an"},{"speaker":"Kate Doster","startTime":2885.7599999999998,"endTime":2890.77,"body":"encyclopedia, or get 8 million tips about stuff,"},{"speaker":"Kate Doster","startTime":2885.7599999999998,"endTime":2890.77,"body":"they're coming to be a little bit entertained,"},{"speaker":"Kate Doster","startTime":2890.7999999999997,"endTime":2895.69,"body":"feel like they're understood. So you can have a"},{"speaker":"Kate Doster","startTime":2890.7999999999997,"endTime":2895.69,"body":"fun fact, you can relate to something that happens"},{"speaker":"Kate Doster","startTime":2895.69,"endTime":2900.5499999999997,"body":"in your day, you can say our stat about your"},{"speaker":"Kate Doster","startTime":2895.69,"endTime":2900.5499999999997,"body":"industry. And I think that some people like but"},{"speaker":"Kate Doster","startTime":2900.5499999999997,"endTime":2906.49,"body":"I'm just like, so boring. It's like, did you know"},{"speaker":"Kate Doster","startTime":2900.5499999999997,"endTime":2906.49,"body":"that like 75% of people who buy self how I'm"},{"speaker":"Kate Doster","startTime":2906.49,"endTime":2912.79,"body":"making this up, who buys self help books are"},{"speaker":"Kate Doster","startTime":2906.49,"endTime":2912.79,"body":"female, but yet, only 10% of them are actually"},{"speaker":"Kate Doster","startTime":2912.79,"endTime":2916.39,"body":"written by females. And then it's like, Oh, I"},{"speaker":"Kate Doster","startTime":2912.79,"endTime":2916.39,"body":"didn't know that the army and so now they go tell"},{"speaker":"Kate Doster","startTime":2916.39,"endTime":2920.95,"body":"their friends. Now you go, and you talk about what"},{"speaker":"Kate Doster","startTime":2916.39,"endTime":2920.95,"body":"you're going to talk about on your podcast. And"},{"speaker":"Kate Doster","startTime":2920.95,"endTime":2922.69,"body":"then you can just send them on their way."},{"speaker":"Krystal Proffitt","startTime":2923.56,"endTime":2927.37,"body":"Oh, my gosh, I love the"},{"speaker":"Krystal Proffitt","startTime":2923.56,"endTime":2927.37,"body":"psychology that you just baked into all of that,"},{"speaker":"Krystal Proffitt","startTime":2927.37,"endTime":2932.35,"body":"because it's so good. And I I've never really"},{"speaker":"Krystal Proffitt","startTime":2927.37,"endTime":2932.35,"body":"thought about email marketing that way. But that"},{"speaker":"Krystal Proffitt","startTime":2932.35,"endTime":2937.0899999999997,"body":"is when I go to check my email, if that's what I'm"},{"speaker":"Krystal Proffitt","startTime":2932.35,"endTime":2937.0899999999997,"body":"looking for. I'm like, oh, did someone email me a"},{"speaker":"Krystal Proffitt","startTime":2937.0899999999997,"endTime":2941.5899999999997,"body":"great guest suggestion? Did someone you know, send"},{"speaker":"Krystal Proffitt","startTime":2937.0899999999997,"endTime":2941.5899999999997,"body":"me something cool. Someone, you know, send me a"},{"speaker":"Krystal Proffitt","startTime":2941.5899999999997,"endTime":2946.69,"body":"question about something. And whenever I see an"},{"speaker":"Krystal Proffitt","startTime":2941.5899999999997,"endTime":2946.69,"body":"email that I'm excited to open, I kind of take"},{"speaker":"Krystal Proffitt","startTime":2946.69,"endTime":2952.06,"body":"like a mental note of why am I excited to open"},{"speaker":"Krystal Proffitt","startTime":2946.69,"endTime":2952.06,"body":"this? So I think that this would be a great"},{"speaker":"Krystal Proffitt","startTime":2952.06,"endTime":2956.92,"body":"exercise for anybody that's listening, like ask"},{"speaker":"Krystal Proffitt","startTime":2952.06,"endTime":2956.92,"body":"yourself, what gets you excited to open your"},{"speaker":"Krystal Proffitt","startTime":2956.92,"endTime":2963.13,"body":"emails? And how can you use that to kind of play"},{"speaker":"Krystal Proffitt","startTime":2956.92,"endTime":2963.13,"body":"into your own email writing? Oh, my gosh, this is"},{"speaker":"Krystal Proffitt","startTime":2963.13,"endTime":2964.81,"body":"Yeah, this is so good."},{"speaker":"Kate Doster","startTime":2964.87,"endTime":2968.92,"body":"And it's just like, Oh, all right."},{"speaker":"Kate Doster","startTime":2964.87,"endTime":2968.92,"body":"Because there's those people and I love that"},{"speaker":"Kate Doster","startTime":2968.92,"endTime":2974.35,"body":"suggestion of like, really studying yourself as a"},{"speaker":"Kate Doster","startTime":2968.92,"endTime":2974.35,"body":"person because I, your subscribers are people too."},{"speaker":"Kate Doster","startTime":2974.7999999999997,"endTime":2980.2,"body":"Again, for most times, there are some people when"},{"speaker":"Kate Doster","startTime":2974.7999999999997,"endTime":2980.2,"body":"they email, like, and I'm on their newsletter"},{"speaker":"Kate Doster","startTime":2980.2,"endTime":2985.06,"body":"list, I don't even look at their subject line."},{"speaker":"Kate Doster","startTime":2980.2,"endTime":2985.06,"body":"Because I know who they are. They've either proven"},{"speaker":"Kate Doster","startTime":2985.06,"endTime":2989.5299999999997,"body":"to me whether on their podcast in like, say their"},{"speaker":"Kate Doster","startTime":2985.06,"endTime":2989.5299999999997,"body":"welcome series to those first couple of emails,"},{"speaker":"Kate Doster","startTime":2989.68,"endTime":2994.75,"body":"they get me again, and it can be relatable. It's"},{"speaker":"Kate Doster","startTime":2989.68,"endTime":2994.75,"body":"usually always bite sized stuff, I'll just open it"},{"speaker":"Kate Doster","startTime":2994.75,"endTime":2998.71,"body":"like, I don't care. And then there's other people"},{"speaker":"Kate Doster","startTime":2994.75,"endTime":2998.71,"body":"that their subject line has to do a little bit"},{"speaker":"Kate Doster","startTime":2998.71,"endTime":3000.9,"body":"more of the heavy lifting for them."},{"speaker":"Krystal Proffitt","startTime":3000.9,"endTime":3004.83,"body":"Yes. Oh my gosh, we didn't even"},{"speaker":"Krystal Proffitt","startTime":3000.9,"endTime":3004.83,"body":"get into subject lines. Kate, I'm gonna have to"},{"speaker":"Krystal Proffitt","startTime":3004.83,"endTime":3009.21,"body":"have you back on the podcast for us to talk about,"},{"speaker":"Krystal Proffitt","startTime":3004.83,"endTime":3009.21,"body":"like breaking everything down. Because we could"},{"speaker":"Krystal Proffitt","startTime":3009.21,"endTime":3015.45,"body":"just talk about all this forever. This is so much"},{"speaker":"Krystal Proffitt","startTime":3009.21,"endTime":3015.45,"body":"fun. But I want to move into another segment of"},{"speaker":"Krystal Proffitt","startTime":3015.45,"endTime":3021.54,"body":"the podcast where we have some rapid fire"},{"speaker":"Krystal Proffitt","startTime":3015.45,"endTime":3021.54,"body":"questions. So are you up for that? Sounds good?"},{"speaker":"Krystal Proffitt","startTime":3022.0499999999997,"endTime":3027.9,"body":"Okay, so the very first one, and we haven't even"},{"speaker":"Krystal Proffitt","startTime":3022.0499999999997,"endTime":3027.9,"body":"got into your podcast. So hang on, hold up Blitz"},{"speaker":"Krystal Proffitt","startTime":3027.9,"endTime":3034.5899999999997,"body":"backups, like reverse. Tell us about your podcast,"},{"speaker":"Krystal Proffitt","startTime":3027.9,"endTime":3034.5899999999997,"body":"what is the name of it? And who is it for..."},{"speaker":"Kate Doster","startTime":3034.62,"endTime":3042.33,"body":"Sure. So it is Inbox Besties. And it"},{"speaker":"Kate Doster","startTime":3034.62,"endTime":3042.33,"body":"is for, I would say smallish business owners to"},{"speaker":"Kate Doster","startTime":3042.33,"endTime":3046.83,"body":"help them sort of carve out their section of the"},{"speaker":"Kate Doster","startTime":3042.33,"endTime":3046.83,"body":"Internet, and have people like ridiculously"},{"speaker":"Kate Doster","startTime":3046.83,"endTime":3052.2599999999998,"body":"excited to throw their credit cards at them. So we"},{"speaker":"Kate Doster","startTime":3046.83,"endTime":3052.2599999999998,"body":"do talk a lot about email marketing, we talk a lot"},{"speaker":"Kate Doster","startTime":3052.2599999999998,"endTime":3058.2,"body":"about sales, psychology, we talk a lot about"},{"speaker":"Kate Doster","startTime":3052.2599999999998,"endTime":3058.2,"body":"copywriting. But we're also you know, that's one"},{"speaker":"Kate Doster","startTime":3058.2,"endTime":3061.41,"body":"facet of the business but like, you know, if"},{"speaker":"Kate Doster","startTime":3058.2,"endTime":3061.41,"body":"you're so frazzled, that like you're not getting"},{"speaker":"Kate Doster","startTime":3061.41,"endTime":3065.19,"body":"things done. So we're bringing in a little bit"},{"speaker":"Kate Doster","startTime":3061.41,"endTime":3065.19,"body":"more about the mindset, we're bringing in a little"},{"speaker":"Kate Doster","startTime":3065.19,"endTime":3069.93,"body":"bit more about like the productivity and like what"},{"speaker":"Kate Doster","startTime":3065.19,"endTime":3069.93,"body":"it means to actually run a I call us course"},{"speaker":"Kate Doster","startTime":3069.93,"endTime":3075.27,"body":"creators and digital product creator style of a"},{"speaker":"Kate Doster","startTime":3069.93,"endTime":3075.27,"body":"business. So hi, love inbox nasty is it's the"},{"speaker":"Kate Doster","startTime":3075.27,"endTime":3079.62,"body":"coolest. And we're bringing in a lot more guests"},{"speaker":"Kate Doster","startTime":3075.27,"endTime":3079.62,"body":"to talk about areas that I'm not an expert in. So"},{"speaker":"Kate Doster","startTime":3079.65,"endTime":3083.0699999999997,"body":"that's inbox besties. Wherever you guys are"},{"speaker":"Kate Doster","startTime":3079.65,"endTime":3083.0699999999997,"body":"listening to this, you can search for it. You can"},{"speaker":"Kate Doster","startTime":3083.0699999999997,"endTime":3086.49,"body":"search my name, too. And I'll show up because I"},{"speaker":"Kate Doster","startTime":3083.0699999999997,"endTime":3086.49,"body":"put my name in the title too."},{"speaker":"Krystal Proffitt","startTime":3087.0899999999997,"endTime":3090.45,"body":"Oh my gosh, yeah. So as soon as"},{"speaker":"Krystal Proffitt","startTime":3087.0899999999997,"endTime":3090.45,"body":"y'all are done, you have to wait, you have to"},{"speaker":"Krystal Proffitt","startTime":3090.45,"endTime":3095.4,"body":"listen to the rest of this conversation first. And"},{"speaker":"Krystal Proffitt","startTime":3090.45,"endTime":3095.4,"body":"then you're going to go over to inbox besties. And"},{"speaker":"Krystal Proffitt","startTime":3095.4,"endTime":3099.96,"body":"listen to that, because if you enjoy I just, I"},{"speaker":"Krystal Proffitt","startTime":3095.4,"endTime":3099.96,"body":"can't wait to go back and listen to some of your"},{"speaker":"Krystal Proffitt","startTime":3099.96,"endTime":3105.15,"body":"episodes because this has just been so much fun."},{"speaker":"Krystal Proffitt","startTime":3099.96,"endTime":3105.15,"body":"And I love the way that your approach to"},{"speaker":"Krystal Proffitt","startTime":3105.15,"endTime":3111.42,"body":"everything is just so relatable. It's just it's so"},{"speaker":"Krystal Proffitt","startTime":3105.15,"endTime":3111.42,"body":"much fun, so I can't wait. Okay, so now the reason"},{"speaker":"Krystal Proffitt","startTime":3111.42,"endTime":3116.94,"body":"why I wanted to tee that up is to really talk"},{"speaker":"Krystal Proffitt","startTime":3111.42,"endTime":3116.94,"body":"about you have your own podcast. So my first Rapid"},{"speaker":"Krystal Proffitt","startTime":3116.94,"endTime":3122.67,"body":"Fire question is, what piece of advice would you"},{"speaker":"Krystal Proffitt","startTime":3116.94,"endTime":3122.67,"body":"give to a brand new podcaster"},{"speaker":"Kate Doster","startTime":3123.66,"endTime":3127.83,"body":"I would say be a guest on other"},{"speaker":"Kate Doster","startTime":3123.66,"endTime":3127.83,"body":"people's shows and even if you plan on doing a lot"},{"speaker":"Kate Doster","startTime":3127.83,"endTime":3133.0499999999997,"body":"of solo episodes, have some guests on as well"},{"speaker":"Kate Doster","startTime":3127.83,"endTime":3133.0499999999997,"body":"because that's the fastest way to get your podcast"},{"speaker":"Kate Doster","startTime":3133.0499999999997,"endTime":3133.65,"body":"to grow."},{"speaker":"Krystal Proffitt","startTime":3134.52,"endTime":3138.3599999999997,"body":"Oh, that's good. That's a really"},{"speaker":"Krystal Proffitt","startTime":3134.52,"endTime":3138.3599999999997,"body":"good one. Okay, the next question I have is a two"},{"speaker":"Krystal Proffitt","startTime":3138.3599999999997,"endTime":3144.33,"body":"part question. And it is what is the dream podcast"},{"speaker":"Krystal Proffitt","startTime":3138.3599999999997,"endTime":3144.33,"body":"you would love to be on? And who would be your"},{"speaker":"Krystal Proffitt","startTime":3144.33,"endTime":3146.49,"body":"dream podcast guest?"},{"speaker":"Kate Doster","startTime":3147.63,"endTime":3152.94,"body":"I really like and now I'm like, Oh, I"},{"speaker":"Kate Doster","startTime":3147.63,"endTime":3152.94,"body":"don't want to mess it up. The name I love to get"},{"speaker":"Kate Doster","startTime":3152.94,"endTime":3158.73,"body":"paid podcast by Claire. I think that Claire Petro"},{"speaker":"Kate Doster","startTime":3152.94,"endTime":3158.73,"body":"on make sure I said her name right. I always find"},{"speaker":"Kate Doster","startTime":3158.73,"endTime":3163.41,"body":"that one really interesting because at the stage"},{"speaker":"Kate Doster","startTime":3158.73,"endTime":3163.41,"body":"of business that I'm in right now, I don't really"},{"speaker":"Kate Doster","startTime":3163.41,"endTime":3167.1,"body":"need any more tix tips and tricks. I just want to"},{"speaker":"Kate Doster","startTime":3163.41,"endTime":3167.1,"body":"know what's going on underneath the hood of a"},{"speaker":"Kate Doster","startTime":3167.1,"endTime":3173.85,"body":"business like it's more of an intrigue. So I'd say"},{"speaker":"Kate Doster","startTime":3167.1,"endTime":3173.85,"body":"the get paid podcast. And I don't think that you"},{"speaker":"Kate Doster","startTime":3173.85,"endTime":3179.1,"body":"really have a dream guest. I know that sounds so"},{"speaker":"Kate Doster","startTime":3173.85,"endTime":3179.1,"body":"odd. But I just like to have interesting people"},{"speaker":"Kate Doster","startTime":3179.13,"endTime":3183.6,"body":"that that's really interesting people that can"},{"speaker":"Kate Doster","startTime":3179.13,"endTime":3183.6,"body":"help my audience with things that I don't normally"},{"speaker":"Kate Doster","startTime":3183.6,"endTime":3189.45,"body":"talk about, I guess, Adrian dorsen, because she's"},{"speaker":"Kate Doster","startTime":3183.6,"endTime":3189.45,"body":"had a run like clockwork. So we'll say Adrian."},{"speaker":"Krystal Proffitt","startTime":3190.14,"endTime":3193.95,"body":"Okay, awesome. Awesome. And the"},{"speaker":"Krystal Proffitt","startTime":3190.14,"endTime":3193.95,"body":"last question I have for you is, Do you consider"},{"speaker":"Krystal Proffitt","startTime":3193.95,"endTime":3195.8399999999997,"body":"yourself a perfectionist?"},{"speaker":"Kate Doster","startTime":3196.68,"endTime":3198.33,"body":"I used to, but not anymore."},{"speaker":"Krystal Proffitt","startTime":3199.23,"endTime":3205.29,"body":"Not anymore. This, I feel like"},{"speaker":"Krystal Proffitt","startTime":3199.23,"endTime":3205.29,"body":"the term that I have used for myself is I'm a"},{"speaker":"Krystal Proffitt","startTime":3205.29,"endTime":3211.7999999999997,"body":"recovering perfectionist. It's just, it's funny,"},{"speaker":"Krystal Proffitt","startTime":3205.29,"endTime":3211.7999999999997,"body":"because that's what I find a lot of our guests"},{"speaker":"Krystal Proffitt","startTime":3211.7999999999997,"endTime":3218.1,"body":"they'll say, I used to be, or I'm in the"},{"speaker":"Krystal Proffitt","startTime":3211.7999999999997,"endTime":3218.1,"body":"recovering stages. So you were absolutely amongst"},{"speaker":"Krystal Proffitt","startTime":3218.1,"endTime":3224.04,"body":"good people here, good friends. But I know that"},{"speaker":"Krystal Proffitt","startTime":3218.1,"endTime":3224.04,"body":"you have a template for everybody that's listening"},{"speaker":"Krystal Proffitt","startTime":3224.04,"endTime":3228.5699999999997,"body":"that is struggling with our email marketing"},{"speaker":"Krystal Proffitt","startTime":3224.04,"endTime":3228.5699999999997,"body":"journey. So can you tell us about that today?"},{"speaker":"Kate Doster","startTime":3228.66,"endTime":3234.66,"body":"Sure. So if you guys head on over to"},{"speaker":"Kate Doster","startTime":3228.66,"endTime":3234.66,"body":"k.com, forward slash t, p, p, and the link in the"},{"speaker":"Kate Doster","startTime":3234.66,"endTime":3238.98,"body":"show notes, you can get my two years worth of"},{"speaker":"Kate Doster","startTime":3234.66,"endTime":3238.98,"body":"newsletter idea. So I break it down month by"},{"speaker":"Kate Doster","startTime":3238.98,"endTime":3242.85,"body":"month, like in June, here's what you're going to"},{"speaker":"Kate Doster","startTime":3238.98,"endTime":3242.85,"body":"send me one, week two, week three, we even have a"},{"speaker":"Kate Doster","startTime":3242.85,"endTime":3246.54,"body":"little calendar in case you want to change the"},{"speaker":"Kate Doster","startTime":3242.85,"endTime":3246.54,"body":"dates around. If it's anything that's time"},{"speaker":"Kate Doster","startTime":3246.54,"endTime":3250.98,"body":"Pacific, like, Oh, it's National Library, you"},{"speaker":"Kate Doster","startTime":3246.54,"endTime":3250.98,"body":"know, week this week, like, we'll let you know,"},{"speaker":"Kate Doster","startTime":3250.98,"endTime":3255.5699999999997,"body":"there'll be a little timestamp. And if people are"},{"speaker":"Kate Doster","startTime":3250.98,"endTime":3255.5699999999997,"body":"like, oh, but like, it's August, by the time I'm"},{"speaker":"Kate Doster","startTime":3255.5699999999997,"endTime":3261.0299999999997,"body":"finding this turns out, you know, January through"},{"speaker":"Kate Doster","startTime":3255.5699999999997,"endTime":3261.0299999999997,"body":"July, come back again. So you will be absolutely"},{"speaker":"Kate Doster","startTime":3261.0299999999997,"endTime":3265.56,"body":"fine. And it's just these really quick sentence"},{"speaker":"Kate Doster","startTime":3261.0299999999997,"endTime":3265.56,"body":"starters. That was just like, oh, share three"},{"speaker":"Kate Doster","startTime":3265.56,"endTime":3271.2599999999998,"body":"mistakes. Oh, it's National Teacher day, how can I"},{"speaker":"Kate Doster","startTime":3265.56,"endTime":3271.2599999999998,"body":"relate it to this? Share your favorite book, so it"},{"speaker":"Kate Doster","startTime":3271.2599999999998,"endTime":3276.5699999999997,"body":"just gives you those ideas? Sometimes you're gonna"},{"speaker":"Kate Doster","startTime":3271.2599999999998,"endTime":3276.5699999999997,"body":"use that sentence starter to get people to your"},{"speaker":"Kate Doster","startTime":3276.5699999999997,"endTime":3282.66,"body":"podcast episode. Sometimes it's a hiatus and you"},{"speaker":"Kate Doster","startTime":3276.5699999999997,"endTime":3282.66,"body":"just need like a quick like, Hey, what's going on"},{"speaker":"Kate Doster","startTime":3282.66,"endTime":3287.94,"body":"with your fitness kids, whatever the main topic is"},{"speaker":"Kate Doster","startTime":3282.66,"endTime":3287.94,"body":"that you talked about, and they'll be good to go."},{"speaker":"Kate Doster","startTime":3287.94,"endTime":3294.0,"body":"So it's katedoster.com/tpp, to get your hands"},{"speaker":"Kate Doster","startTime":3287.94,"endTime":3294.0,"body":"on that. So you don't have to worry about what'"},{"speaker":"Kate Doster","startTime":3294.0,"endTime":3296.43,"body":"on your list till 2023."},{"speaker":"Krystal Proffitt","startTime":3296.79,"endTime":3300.6,"body":"I was gonna say it's two years."},{"speaker":"Krystal Proffitt","startTime":3296.79,"endTime":3300.6,"body":"It's not just like, oh, here's, here's like a"},{"speaker":"Krystal Proffitt","startTime":3300.6,"endTime":3303.45,"body":"month's worth. It's two years. Are you kidding me?"},{"speaker":"Kate Doster","startTime":3304.65,"endTime":3309.27,"body":"Like, oh, like, Here's 104 ideas,"},{"speaker":"Kate Doster","startTime":3304.65,"endTime":3309.27,"body":"because again, treat people like people, they'll"},{"speaker":"Kate Doster","startTime":3309.27,"endTime":3313.83,"body":"skip around, they won't know. Again, some people"},{"speaker":"Kate Doster","startTime":3309.27,"endTime":3313.83,"body":"do. They're like, I liked the topics better in"},{"speaker":"Kate Doster","startTime":3313.8599999999997,"endTime":3320.31,"body":"April. And it is September, like that's fine. But"},{"speaker":"Kate Doster","startTime":3313.8599999999997,"endTime":3320.31,"body":"again, if I'm giving you like, I'm actually"},{"speaker":"Kate Doster","startTime":3320.31,"endTime":3324.72,"body":"contracting, what you can talk about, you'll find"},{"speaker":"Kate Doster","startTime":3320.31,"endTime":3324.72,"body":"that you'll get more creative."},{"speaker":"Krystal Proffitt","startTime":3325.529,"endTime":3329.819,"body":"Okay, so y'all have to go grab"},{"speaker":"Krystal Proffitt","startTime":3325.529,"endTime":3329.819,"body":"this, we're gonna have links in the show notes to"},{"speaker":"Krystal Proffitt","startTime":3329.819,"endTime":3335.009,"body":"where you can connect with Kate. And actually, I"},{"speaker":"Krystal Proffitt","startTime":3329.819,"endTime":3335.009,"body":"talked about I told you earlier, I'm like, I went"},{"speaker":"Krystal Proffitt","startTime":3335.009,"endTime":3340.6189999999997,"body":"down a rabbit hole of watching your reels and all"},{"speaker":"Krystal Proffitt","startTime":3335.009,"endTime":3340.6189999999997,"body":"the tips that you share his Instagram where you"},{"speaker":"Krystal Proffitt","startTime":3340.6189999999997,"endTime":3344.729,"body":"like to hang out? And if so tell everybody your"},{"speaker":"Krystal Proffitt","startTime":3340.6189999999997,"endTime":3344.729,"body":"handles so they can come follow you."},{"speaker":"Kate Doster","startTime":3345.089,"endTime":3349.229,"body":"Sure. So I have been having a lot of"},{"speaker":"Kate Doster","startTime":3345.089,"endTime":3349.229,"body":"fun. And that's what I've been trying to really"},{"speaker":"Kate Doster","startTime":3349.3489999999997,"endTime":3355.649,"body":"incorporate year. 2021 is about exponential growth"},{"speaker":"Kate Doster","startTime":3349.3489999999997,"endTime":3355.649,"body":"and fun, what feels fun, how can I have fun taking"},{"speaker":"Kate Doster","startTime":3355.649,"endTime":3360.959,"body":"the pressure off of everything. And so Instagram"},{"speaker":"Kate Doster","startTime":3355.649,"endTime":3360.959,"body":"rails has just been my jam. So we'll share things"},{"speaker":"Kate Doster","startTime":3360.959,"endTime":3364.859,"body":"like things you didn't know you could do with"},{"speaker":"Kate Doster","startTime":3360.959,"endTime":3364.859,"body":"Trello quick tips or emails. I always love the"},{"speaker":"Kate Doster","startTime":3364.859,"endTime":3368.879,"body":"ones that are just like about being an online"},{"speaker":"Kate Doster","startTime":3364.859,"endTime":3368.879,"body":"entrepreneur, like the one we just put up was"},{"speaker":"Kate Doster","startTime":3368.879,"endTime":3373.1389999999997,"body":"like, tag your friend, if your best friend you"},{"speaker":"Kate Doster","startTime":3368.879,"endTime":3373.1389999999997,"body":"talk to everyday you've never met in real life,"},{"speaker":"Kate Doster","startTime":3373.379,"endTime":3378.179,"body":"what we're getting at because it's a truth. I'm"},{"speaker":"Kate Doster","startTime":3373.379,"endTime":3378.179,"body":"like, I don't have never met her in real life."},{"speaker":"Kate Doster","startTime":3378.179,"endTime":3384.1189999999997,"body":"Like we've never hugged. We never touched but we"},{"speaker":"Kate Doster","startTime":3378.179,"endTime":3384.1189999999997,"body":"talk every single day. And my handle is Kate"},{"speaker":"Kate Doster","startTime":3384.3889999999997,"endTime":3388.259,"body":"Doster. So that's where you can find us there."},{"speaker":"Krystal Proffitt","startTime":3388.92,"endTime":3391.92,"body":"Oh my gosh, Kate, this is so"},{"speaker":"Krystal Proffitt","startTime":3388.92,"endTime":3391.92,"body":"fun. You're gonna have to come back on the show."},{"speaker":"Krystal Proffitt","startTime":3391.92,"endTime":3396.6,"body":"And we're gonna have to talk about even more like"},{"speaker":"Krystal Proffitt","startTime":3391.92,"endTime":3396.6,"body":"nerdy things about marketing and emails, because"},{"speaker":"Krystal Proffitt","startTime":3396.6,"endTime":3400.17,"body":"this is so much fun. But thank you so much for"},{"speaker":"Krystal Proffitt","startTime":3396.6,"endTime":3400.17,"body":"coming on the show today."},{"speaker":"Kate Doster","startTime":3400.259,"endTime":3405.629,"body":"I am so excited and just just email"},{"speaker":"Kate Doster","startTime":3400.259,"endTime":3405.629,"body":"your list guys just Just do it. Again, they're"},{"speaker":"Kate Doster","startTime":3405.629,"endTime":3410.8489999999997,"body":"gonna be the most engaged because think about it."},{"speaker":"Kate Doster","startTime":3405.629,"endTime":3410.8489999999997,"body":"You might follow like 500 people on Instagram, but"},{"speaker":"Kate Doster","startTime":3410.8489999999997,"endTime":3415.799,"body":"you are not signed up to 500 people's email list."},{"speaker":"Kate Doster","startTime":3410.8489999999997,"endTime":3415.799,"body":"So just give them the opportunity your subscribers"},{"speaker":"Kate Doster","startTime":3415.799,"endTime":3417.5989999999997,"body":"to get to know you and for you to help them."},{"speaker":"Krystal Proffitt","startTime":3418.529,"endTime":3425.909,"body":"Awesome. Thank you so much,"},{"speaker":"Krystal Proffitt","startTime":3418.529,"endTime":3425.909,"body":"Kate."},{"speaker":"Outro","startTime":3422.699,"endTime":3428.625,"body":"So what did you think? Oh, I loved it. I"},{"speaker":"Outro","startTime":3422.699,"endTime":3428.625,"body":"told Kate after we were done like we hit stop. And"},{"speaker":"Outro","startTime":3428.69,"endTime":3435.1369999999997,"body":"I told her we could have kept going we could have"},{"speaker":"Outro","startTime":3428.69,"endTime":3435.1369999999997,"body":"gone forever and ever Because she was so much fun"},{"speaker":"Outro","startTime":3435.203,"endTime":3441.65,"body":"to talk to. I always love talking to someone who"},{"speaker":"Outro","startTime":3435.203,"endTime":3441.65,"body":"does something related to podcasting and what they"},{"speaker":"Outro","startTime":3441.7149999999997,"endTime":3448.162,"body":"do, right. She does email marketing, but she also"},{"speaker":"Outro","startTime":3441.7149999999997,"endTime":3448.162,"body":"has a podcast. So she's also in the trenches with"},{"speaker":"Outro","startTime":3448.228,"endTime":3454.6749999999997,"body":"podcasting. So she knows how podcasters think, but"},{"speaker":"Outro","startTime":3448.228,"endTime":3454.6749999999997,"body":"she also has a specialty of email marketing, and"},{"speaker":"Outro","startTime":3454.74,"endTime":3460.732,"body":"she just brings so much to the table. I loved"},{"speaker":"Outro","startTime":3454.74,"endTime":3460.732,"body":"hearing her different perspectives, and I hope"},{"speaker":"Outro","startTime":3460.797,"endTime":3467.3089999999997,"body":"that you go grab her freebie, so it's going to be"},{"speaker":"Outro","startTime":3460.797,"endTime":3467.3089999999997,"body":"in the show notes. KrystalProffitt.com/Episode260."},{"speaker":"Outro","startTime":3467.374,"endTime":3473.366,"body":"I'm going to have all the ways that you can"},{"speaker":"Outro","startTime":3467.374,"endTime":3473.366,"body":"connect with Kate go listen to her podcast inbox"},{"speaker":"Outro","startTime":3473.431,"endTime":3479.162,"body":"besties podcast. Go check it out. There's just"},{"speaker":"Outro","startTime":3473.431,"endTime":3479.162,"body":"It's so good. It's so good. I love Kate's"},{"speaker":"Outro","startTime":3479.227,"endTime":3485.805,"body":"personality. And I know that you got so much value"},{"speaker":"Outro","startTime":3479.227,"endTime":3485.805,"body":"out of just hearing about email marketing. So tell"},{"speaker":"Outro","startTime":3485.87,"endTime":3491.862,"body":"me if you enjoyed this episode, take a screenshot"},{"speaker":"Outro","startTime":3485.87,"endTime":3491.862,"body":"where you're listening, tag me tag Kate on"},{"speaker":"Outro","startTime":3491.9269999999997,"endTime":3498.374,"body":"Instagram. We would love to hear what your number"},{"speaker":"Outro","startTime":3491.9269999999997,"endTime":3498.374,"body":"one takeaway was from today's episode. But that's"},{"speaker":"Outro","startTime":3498.439,"endTime":3504.822,"body":"all I have for you today. So again, the show notes"},{"speaker":"Outro","startTime":3498.439,"endTime":3504.822,"body":"KrystalProffitt.com/episode260 for all the show"},{"speaker":"Outro","startTime":3504.8869999999997,"endTime":3511.269,"body":"notes and Kate's freebie for two years worth of"},{"speaker":"Outro","startTime":3504.8869999999997,"endTime":3511.269,"body":"newsletter ideas, please go if this is what you're"},{"speaker":"Outro","startTime":3511.334,"endTime":3517.651,"body":"struggling with. Go grab it. You need this. I wish"},{"speaker":"Outro","startTime":3511.334,"endTime":3517.651,"body":"I would have had this whenever I first started"},{"speaker":"Outro","startTime":3517.716,"endTime":3523.968,"body":"writing my weekly emails. So I am so happy to"},{"speaker":"Outro","startTime":3517.716,"endTime":3523.968,"body":"bring to you incredible guests and I can't wait to"},{"speaker":"Outro","startTime":3524.033,"endTime":3530.4159999999997,"body":"see what everyone does with their emails like I it"},{"speaker":"Outro","startTime":3524.033,"endTime":3530.4159999999997,"body":"just gets me This is where the geeky side of me"},{"speaker":"Outro","startTime":3530.4809999999998,"endTime":3536.538,"body":"comes out because podcast marketing is just so"},{"speaker":"Outro","startTime":3530.4809999999998,"endTime":3536.538,"body":"much fun and I'm telling you everything really"},{"speaker":"Outro","startTime":3536.603,"endTime":3542.464,"body":"changed in my business once I got really"},{"speaker":"Outro","startTime":3536.603,"endTime":3542.464,"body":"intentional with my emails, so that's what I will"},{"speaker":"Outro","startTime":3542.529,"endTime":3548.781,"body":"leave you with here today. If you are brand new"},{"speaker":"Outro","startTime":3542.529,"endTime":3548.781,"body":"around here, I would love it if you would follow"},{"speaker":"Outro","startTime":3548.846,"endTime":3555.75,"body":"the podcast wherever you are listening and as"},{"speaker":"Outro","startTime":3548.846,"endTime":3555.75,"body":"always remember, keep it up. We all have to start somewhere."}]}