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Then I I"},{"speaker":"Danielle Hayden","startTime":518.04,"endTime":522.6,"body":"realized I was doing some"},{"speaker":"Danielle Hayden","startTime":522.6,"endTime":525.1800000000001,"body":"volunteer work at a local"},{"speaker":"Danielle Hayden","startTime":522.6,"endTime":525.1800000000001,"body":"entrepreneurship hub here"},{"speaker":"Danielle Hayden","startTime":525.1800000000001,"endTime":528.81,"body":"in Cleveland, that"},{"speaker":"Danielle Hayden","startTime":525.1800000000001,"endTime":528.81,"body":"entrepreneurs needed,"},{"speaker":"Danielle Hayden","startTime":528.99,"endTime":531.1800000000001,"body":"what I was giving to"},{"speaker":"Danielle Hayden","startTime":528.99,"endTime":531.1800000000001,"body":"these midsize businesses,"},{"speaker":"Danielle Hayden","startTime":531.21,"endTime":533.19,"body":"right? Like they were"},{"speaker":"Danielle Hayden","startTime":531.21,"endTime":533.19,"body":"holding the million"},{"speaker":"Danielle Hayden","startTime":533.19,"endTime":535.71,"body":"dollar checks, right?"},{"speaker":"Danielle Hayden","startTime":533.19,"endTime":535.71,"body":"They were the ones that"},{"speaker":"Danielle Hayden","startTime":535.71,"endTime":538.74,"body":"had me arming them with"},{"speaker":"Danielle Hayden","startTime":535.71,"endTime":538.74,"body":"all this information. And"},{"speaker":"Danielle Hayden","startTime":538.74,"endTime":542.85,"body":"I said, No, all that data"},{"speaker":"Danielle Hayden","startTime":538.74,"endTime":542.85,"body":"that I've learned, I need"},{"speaker":"Danielle Hayden","startTime":542.85,"endTime":545.19,"body":"to bring this to"},{"speaker":"Danielle Hayden","startTime":542.85,"endTime":545.19,"body":"entrepreneurship. And so"},{"speaker":"Danielle Hayden","startTime":546.5699999999999,"endTime":550.11,"body":"I jumped into it, you"},{"speaker":"Danielle Hayden","startTime":546.5699999999999,"endTime":550.11,"body":"know, headfirst, because"},{"speaker":"Danielle Hayden","startTime":550.11,"endTime":552.96,"body":"I am so in love with this"},{"speaker":"Danielle Hayden","startTime":550.11,"endTime":552.96,"body":"topic, because I think"},{"speaker":"Danielle Hayden","startTime":552.96,"endTime":556.4100000000001,"body":"it's, it's what we need"},{"speaker":"Danielle Hayden","startTime":552.96,"endTime":556.4100000000001,"body":"as entrepreneurs to help"},{"speaker":"Danielle Hayden","startTime":556.4100000000001,"endTime":556.86,"body":"us grow."},{"speaker":"Krystal Proffitt","startTime":557.6700000000001,"endTime":559.56,"body":"Oh, my"},{"speaker":"Krystal Proffitt","startTime":557.6700000000001,"endTime":559.56,"body":"gosh, that yeah, it's so"},{"speaker":"Krystal Proffitt","startTime":559.56,"endTime":561.6,"body":"true. And I mean, I'm"},{"speaker":"Krystal Proffitt","startTime":559.56,"endTime":561.6,"body":"thinking about, you know,"},{"speaker":"Krystal Proffitt","startTime":561.6,"endTime":563.8199999999999,"body":"going back through my own"},{"speaker":"Krystal Proffitt","startTime":561.6,"endTime":563.8199999999999,"body":"education, I went the"},{"speaker":"Krystal Proffitt","startTime":563.8199999999999,"endTime":566.73,"body":"business route, and I got"},{"speaker":"Krystal Proffitt","startTime":563.8199999999999,"endTime":566.73,"body":"a marketing degree. And I"},{"speaker":"Krystal Proffitt","startTime":566.73,"endTime":568.8299999999999,"body":"think about all the"},{"speaker":"Krystal Proffitt","startTime":566.73,"endTime":568.8299999999999,"body":"finance and accounting"},{"speaker":"Krystal Proffitt","startTime":568.8299999999999,"endTime":571.74,"body":"classes that I took, and"},{"speaker":"Krystal Proffitt","startTime":568.8299999999999,"endTime":571.74,"body":"none of that actually"},{"speaker":"Krystal Proffitt","startTime":571.74,"endTime":574.35,"body":"prepared me for the"},{"speaker":"Krystal Proffitt","startTime":571.74,"endTime":574.35,"body":"accounting. Like I did a"},{"speaker":"Krystal Proffitt","startTime":574.35,"endTime":577.35,"body":"little bit of receivables"},{"speaker":"Krystal Proffitt","startTime":574.35,"endTime":577.35,"body":"and payables. And I'm"},{"speaker":"Krystal Proffitt","startTime":577.35,"endTime":580.71,"body":"just thinking back to it."},{"speaker":"Krystal Proffitt","startTime":577.35,"endTime":580.71,"body":"Some of the basics were"},{"speaker":"Krystal Proffitt","startTime":580.71,"endTime":583.9200000000001,"body":"there, like, what was"},{"speaker":"Krystal Proffitt","startTime":580.71,"endTime":583.9200000000001,"body":"actually good work and"},{"speaker":"Krystal Proffitt","startTime":583.9200000000001,"endTime":585.96,"body":"what I was doing, but"},{"speaker":"Krystal Proffitt","startTime":583.9200000000001,"endTime":585.96,"body":"then I own my own"},{"speaker":"Krystal Proffitt","startTime":585.96,"endTime":588.54,"body":"business. And I'm like, I"},{"speaker":"Krystal Proffitt","startTime":585.96,"endTime":588.54,"body":"got I got nothing. I got"},{"speaker":"Krystal Proffitt","startTime":588.54,"endTime":591.96,"body":"nothing. I don't even"},{"speaker":"Krystal Proffitt","startTime":588.54,"endTime":591.96,"body":"know. No, so. So do you"},{"speaker":"Krystal Proffitt","startTime":591.96,"endTime":594.69,"body":"see this often with"},{"speaker":"Krystal Proffitt","startTime":591.96,"endTime":594.69,"body":"people who they think"},{"speaker":"Krystal Proffitt","startTime":594.69,"endTime":597.75,"body":"they have a handle on"},{"speaker":"Krystal Proffitt","startTime":594.69,"endTime":597.75,"body":"their finances, but then"},{"speaker":"Krystal Proffitt","startTime":597.75,"endTime":599.85,"body":"it's like, hang on, I get"},{"speaker":"Krystal Proffitt","startTime":597.75,"endTime":599.85,"body":"my hands in the numbers."},{"speaker":"Krystal Proffitt","startTime":599.85,"endTime":602.4300000000001,"body":"And you're just like, Oh,"},{"speaker":"Krystal Proffitt","startTime":599.85,"endTime":602.4300000000001,"body":"no, oh, no. Like this."},{"speaker":"Danielle Hayden","startTime":603.39,"endTime":605.76,"body":"Yeah,"},{"speaker":"Danielle Hayden","startTime":603.39,"endTime":605.76,"body":"wait, so we so we see all"},{"speaker":"Danielle Hayden","startTime":605.79,"endTime":607.47,"body":"all the stories. So first"},{"speaker":"Danielle Hayden","startTime":605.79,"endTime":607.47,"body":"of all, I always tell"},{"speaker":"Danielle Hayden","startTime":607.47,"endTime":611.22,"body":"people like, I think that"},{"speaker":"Danielle Hayden","startTime":607.47,"endTime":611.22,"body":"this, like, there's so"},{"speaker":"Danielle Hayden","startTime":611.22,"endTime":613.98,"body":"much like shame around"},{"speaker":"Danielle Hayden","startTime":611.22,"endTime":613.98,"body":"money and our experience"},{"speaker":"Danielle Hayden","startTime":613.98,"endTime":618.3,"body":"around it and experience"},{"speaker":"Danielle Hayden","startTime":613.98,"endTime":618.3,"body":"like lack thereof. And so"},{"speaker":"Danielle Hayden","startTime":618.3299999999999,"endTime":621.4200000000001,"body":"it keeps us as business"},{"speaker":"Danielle Hayden","startTime":618.3299999999999,"endTime":621.4200000000001,"body":"owners from even"},{"speaker":"Danielle Hayden","startTime":621.45,"endTime":623.19,"body":"approaching the topic,"},{"speaker":"Danielle Hayden","startTime":621.45,"endTime":623.19,"body":"because we have so much"},{"speaker":"Danielle Hayden","startTime":623.19,"endTime":624.72,"body":"shame around it. So first"},{"speaker":"Danielle Hayden","startTime":623.19,"endTime":624.72,"body":"of all, I just want to"},{"speaker":"Danielle Hayden","startTime":624.72,"endTime":627.99,"body":"say like, whatever your"},{"speaker":"Danielle Hayden","startTime":624.72,"endTime":627.99,"body":"story is, around money."},{"speaker":"Danielle Hayden","startTime":628.5,"endTime":630.69,"body":"There's no shame. Like"},{"speaker":"Danielle Hayden","startTime":628.5,"endTime":630.69,"body":"they dropped the shame"},{"speaker":"Danielle Hayden","startTime":630.69,"endTime":634.5,"body":"right here, like no"},{"speaker":"Danielle Hayden","startTime":630.69,"endTime":634.5,"body":"judgement zone. Because"},{"speaker":"Danielle Hayden","startTime":634.8299999999999,"endTime":636.84,"body":"we've heard every single"},{"speaker":"Danielle Hayden","startTime":634.8299999999999,"endTime":636.84,"body":"one of those stories,"},{"speaker":"Danielle Hayden","startTime":636.84,"endTime":638.34,"body":"right. So you either"},{"speaker":"Danielle Hayden","startTime":636.84,"endTime":638.34,"body":"you've come from"},{"speaker":"Danielle Hayden","startTime":638.34,"endTime":641.04,"body":"corporate, you've done"},{"speaker":"Danielle Hayden","startTime":638.34,"endTime":641.04,"body":"some accounting, maybe"},{"speaker":"Danielle Hayden","startTime":641.04,"endTime":643.65,"body":"you even have been in an"},{"speaker":"Danielle Hayden","startTime":641.04,"endTime":643.65,"body":"accounting position, or"},{"speaker":"Danielle Hayden","startTime":643.95,"endTime":646.5600000000001,"body":"you have your MBA and you"},{"speaker":"Danielle Hayden","startTime":643.95,"endTime":646.5600000000001,"body":"have a ton of college"},{"speaker":"Danielle Hayden","startTime":646.5600000000001,"endTime":649.92,"body":"education. And so you"},{"speaker":"Danielle Hayden","startTime":646.5600000000001,"endTime":649.92,"body":"feel like, shameful,"},{"speaker":"Danielle Hayden","startTime":649.92,"endTime":652.8,"body":"like, why don't I know"},{"speaker":"Danielle Hayden","startTime":649.92,"endTime":652.8,"body":"that I don't I understand"},{"speaker":"Danielle Hayden","startTime":652.8,"endTime":655.62,"body":"this. But it's different."},{"speaker":"Danielle Hayden","startTime":652.8,"endTime":655.62,"body":"It's different. When you"},{"speaker":"Danielle Hayden","startTime":655.62,"endTime":657.6,"body":"become an entrepreneur,"},{"speaker":"Danielle Hayden","startTime":655.62,"endTime":657.6,"body":"first of all, you're tied"},{"speaker":"Danielle Hayden","startTime":657.6,"endTime":661.05,"body":"to it emotionally. You're"},{"speaker":"Danielle Hayden","startTime":657.6,"endTime":661.05,"body":"in the weeds, and then"},{"speaker":"Danielle Hayden","startTime":661.05,"endTime":662.79,"body":"you're supposed to be"},{"speaker":"Danielle Hayden","startTime":661.05,"endTime":662.79,"body":"expected to be in the"},{"speaker":"Danielle Hayden","startTime":662.79,"endTime":665.49,"body":"weeds and then step back"},{"speaker":"Danielle Hayden","startTime":662.79,"endTime":665.49,"body":"as a co CEO and say,"},{"speaker":"Danielle Hayden","startTime":665.52,"endTime":668.3100000000001,"body":"Okay, wait, what did all"},{"speaker":"Danielle Hayden","startTime":665.52,"endTime":668.3100000000001,"body":"these numbers just tell"},{"speaker":"Danielle Hayden","startTime":668.3100000000001,"endTime":669.93,"body":"me, right? Because I was"},{"speaker":"Danielle Hayden","startTime":668.3100000000001,"endTime":669.93,"body":"just in the weeds, I"},{"speaker":"Danielle Hayden","startTime":669.93,"endTime":672.18,"body":"can't even step back and"},{"speaker":"Danielle Hayden","startTime":669.93,"endTime":672.18,"body":"look at the entire, you"},{"speaker":"Danielle Hayden","startTime":672.18,"endTime":677.58,"body":"know, the entire picture"},{"speaker":"Danielle Hayden","startTime":672.18,"endTime":677.58,"body":"of it. So that we just,"},{"speaker":"Danielle Hayden","startTime":677.58,"endTime":681.57,"body":"it's so common to be very"},{"speaker":"Danielle Hayden","startTime":677.58,"endTime":681.57,"body":"well educated, have a ton"},{"speaker":"Danielle Hayden","startTime":681.57,"endTime":684.39,"body":"of experience, or just"},{"speaker":"Danielle Hayden","startTime":681.57,"endTime":684.39,"body":"have a craft that you are"},{"speaker":"Danielle Hayden","startTime":684.39,"endTime":686.94,"body":"in love with this craft,"},{"speaker":"Danielle Hayden","startTime":684.39,"endTime":686.94,"body":"and not understand this"},{"speaker":"Danielle Hayden","startTime":686.94,"endTime":687.6,"body":"piece of it."},{"speaker":"Krystal Proffitt","startTime":688.5,"endTime":690.66,"body":"Oh,"},{"speaker":"Krystal Proffitt","startTime":688.5,"endTime":690.66,"body":"this is so, so good. And"},{"speaker":"Krystal Proffitt","startTime":690.66,"endTime":691.95,"body":"I think that for"},{"speaker":"Krystal Proffitt","startTime":690.66,"endTime":691.95,"body":"everybody that's"},{"speaker":"Krystal Proffitt","startTime":691.95,"endTime":694.38,"body":"listening, I feel like"},{"speaker":"Krystal Proffitt","startTime":691.95,"endTime":694.38,"body":"that's like you just gave"},{"speaker":"Krystal Proffitt","startTime":694.38,"endTime":696.21,"body":"a gift to someone like"},{"speaker":"Krystal Proffitt","startTime":694.38,"endTime":696.21,"body":"letting them know, like,"},{"speaker":"Krystal Proffitt","startTime":696.21,"endTime":698.67,"body":"hey, it's okay. It's"},{"speaker":"Krystal Proffitt","startTime":696.21,"endTime":698.67,"body":"totally fine. Like if"},{"speaker":"Krystal Proffitt","startTime":698.67,"endTime":700.95,"body":"you're, if you're feeling"},{"speaker":"Krystal Proffitt","startTime":698.67,"endTime":700.95,"body":"all the feelings, just"},{"speaker":"Krystal Proffitt","startTime":700.95,"endTime":703.74,"body":"know that you're normal,"},{"speaker":"Krystal Proffitt","startTime":700.95,"endTime":703.74,"body":"but let's actually don't"},{"speaker":"Krystal Proffitt","startTime":703.74,"endTime":706.02,"body":"just avoid this. Like if"},{"speaker":"Krystal Proffitt","startTime":703.74,"endTime":706.02,"body":"you feel like something's"},{"speaker":"Krystal Proffitt","startTime":706.02,"endTime":708.57,"body":"wrong, please go get help"},{"speaker":"Krystal Proffitt","startTime":706.02,"endTime":708.57,"body":"with your finances."},{"speaker":"Krystal Proffitt","startTime":708.57,"endTime":711.12,"body":"Because I think that"},{"speaker":"Krystal Proffitt","startTime":708.57,"endTime":711.12,"body":"there is so much there's"},{"speaker":"Krystal Proffitt","startTime":711.12,"endTime":714.0600000000001,"body":"like this cloud of like,"},{"speaker":"Krystal Proffitt","startTime":711.12,"endTime":714.0600000000001,"body":"I can't admit that I"},{"speaker":"Krystal Proffitt","startTime":714.0600000000001,"endTime":717.27,"body":"don't know what I'm"},{"speaker":"Krystal Proffitt","startTime":714.0600000000001,"endTime":717.27,"body":"doing. Because maybe they"},{"speaker":"Krystal Proffitt","startTime":717.27,"endTime":719.34,"body":"made this big bold"},{"speaker":"Krystal Proffitt","startTime":717.27,"endTime":719.34,"body":"statement. I'm leaving my"},{"speaker":"Krystal Proffitt","startTime":719.34,"endTime":721.62,"body":"corporate job, I'm gonna"},{"speaker":"Krystal Proffitt","startTime":719.34,"endTime":721.62,"body":"go do the thing. And then"},{"speaker":"Krystal Proffitt","startTime":721.62,"endTime":723.54,"body":"they're like, Oh, crap,"},{"speaker":"Krystal Proffitt","startTime":721.62,"endTime":723.54,"body":"wait, I really don't know"},{"speaker":"Krystal Proffitt","startTime":723.54,"endTime":727.02,"body":"what I'm doing. And if I"},{"speaker":"Krystal Proffitt","startTime":723.54,"endTime":727.02,"body":"go ask somebody for help,"},{"speaker":"Krystal Proffitt","startTime":727.05,"endTime":729.39,"body":"then that just means I've"},{"speaker":"Krystal Proffitt","startTime":727.05,"endTime":729.39,"body":"failed in some way."},{"speaker":"Krystal Proffitt","startTime":729.39,"endTime":732.12,"body":"Unfortunately, I've seen"},{"speaker":"Krystal Proffitt","startTime":729.39,"endTime":732.12,"body":"so many people trying to"},{"speaker":"Krystal Proffitt","startTime":732.12,"endTime":733.83,"body":"enter the online space"},{"speaker":"Krystal Proffitt","startTime":732.12,"endTime":733.83,"body":"and that's what they deal"},{"speaker":"Krystal Proffitt","startTime":733.83,"endTime":736.53,"body":"with. So Are you"},{"speaker":"Krystal Proffitt","startTime":733.83,"endTime":736.53,"body":"typically working with"},{"speaker":"Krystal Proffitt","startTime":736.5600000000001,"endTime":738.48,"body":"online business owners?"},{"speaker":"Krystal Proffitt","startTime":736.5600000000001,"endTime":738.48,"body":"Are you working with"},{"speaker":"Krystal Proffitt","startTime":738.48,"endTime":740.97,"body":"brick and mortars? Like"},{"speaker":"Krystal Proffitt","startTime":738.48,"endTime":740.97,"body":"who is typically your,"},{"speaker":"Krystal Proffitt","startTime":741.12,"endTime":742.08,"body":"your client base?"},{"speaker":"Danielle Hayden","startTime":742.23,"endTime":744.39,"body":"Yeah,"},{"speaker":"Danielle Hayden","startTime":742.23,"endTime":744.39,"body":"most of our clients are"},{"speaker":"Danielle Hayden","startTime":744.42,"endTime":747.99,"body":"in the online world. We"},{"speaker":"Danielle Hayden","startTime":744.42,"endTime":747.99,"body":"do have some clients who"},{"speaker":"Danielle Hayden","startTime":748.02,"endTime":750.78,"body":"have come to us from the"},{"speaker":"Danielle Hayden","startTime":748.02,"endTime":750.78,"body":"brick and mortar. We do"},{"speaker":"Danielle Hayden","startTime":750.78,"endTime":753.27,"body":"have some some therapists"},{"speaker":"Danielle Hayden","startTime":750.78,"endTime":753.27,"body":"and yoga studios and"},{"speaker":"Danielle Hayden","startTime":753.27,"endTime":758.46,"body":"whatnot. We tend to work"},{"speaker":"Danielle Hayden","startTime":753.27,"endTime":758.46,"body":"with mostly service"},{"speaker":"Danielle Hayden","startTime":758.46,"endTime":763.35,"body":"providers. If you have a"},{"speaker":"Danielle Hayden","startTime":758.46,"endTime":763.35,"body":"business that's heavy in"},{"speaker":"Danielle Hayden","startTime":763.41,"endTime":766.14,"body":"inventory, I will say,"},{"speaker":"Danielle Hayden","startTime":763.41,"endTime":766.14,"body":"you know, find someone"},{"speaker":"Danielle Hayden","startTime":766.14,"endTime":768.84,"body":"who's really, really"},{"speaker":"Danielle Hayden","startTime":766.14,"endTime":768.84,"body":"specialized in inventory."},{"speaker":"Danielle Hayden","startTime":769.38,"endTime":772.5,"body":"Because that is a whole"},{"speaker":"Danielle Hayden","startTime":769.38,"endTime":772.5,"body":"nother ballgame. But, but"},{"speaker":"Danielle Hayden","startTime":772.5,"endTime":774.39,"body":"yeah, we love to work"},{"speaker":"Danielle Hayden","startTime":772.5,"endTime":774.39,"body":"with people on this"},{"speaker":"Danielle Hayden","startTime":774.42,"endTime":779.58,"body":"online space. I feel so"},{"speaker":"Danielle Hayden","startTime":774.42,"endTime":779.58,"body":"fortunate for being alive"},{"speaker":"Danielle Hayden","startTime":779.58,"endTime":782.82,"body":"and thriving at this this"},{"speaker":"Danielle Hayden","startTime":779.58,"endTime":782.82,"body":"day and age of sounds"},{"speaker":"Danielle Hayden","startTime":782.82,"endTime":787.11,"body":"silly. But, you know, we"},{"speaker":"Danielle Hayden","startTime":782.82,"endTime":787.11,"body":"were working virtually my"},{"speaker":"Danielle Hayden","startTime":787.11,"endTime":791.01,"body":"entire team is, we talked"},{"speaker":"Danielle Hayden","startTime":787.11,"endTime":791.01,"body":"a little bit about this,"},{"speaker":"Danielle Hayden","startTime":791.01,"endTime":793.35,"body":"before we press record,"},{"speaker":"Danielle Hayden","startTime":791.01,"endTime":793.35,"body":"my entire team is all"},{"speaker":"Danielle Hayden","startTime":793.35,"endTime":796.11,"body":"over the United States."},{"speaker":"Danielle Hayden","startTime":793.35,"endTime":796.11,"body":"And we have been able to"},{"speaker":"Danielle Hayden","startTime":796.11,"endTime":801.6,"body":"serve clients through the"},{"speaker":"Danielle Hayden","startTime":796.11,"endTime":801.6,"body":"internet for seven years."},{"speaker":"Danielle Hayden","startTime":801.93,"endTime":803.73,"body":"And I feel really"},{"speaker":"Danielle Hayden","startTime":801.93,"endTime":803.73,"body":"fortunate from that,"},{"speaker":"Danielle Hayden","startTime":803.73,"endTime":807.0600000000001,"body":"because we can make make"},{"speaker":"Danielle Hayden","startTime":803.73,"endTime":807.0600000000001,"body":"such an impact. And so I"},{"speaker":"Danielle Hayden","startTime":807.0600000000001,"endTime":808.74,"body":"love working with other"},{"speaker":"Danielle Hayden","startTime":807.0600000000001,"endTime":808.74,"body":"people who are on the"},{"speaker":"Danielle Hayden","startTime":808.95,"endTime":812.13,"body":"online space, because"},{"speaker":"Danielle Hayden","startTime":808.95,"endTime":812.13,"body":"other people who are in"},{"speaker":"Danielle Hayden","startTime":812.13,"endTime":815.13,"body":"the space get the impact"},{"speaker":"Danielle Hayden","startTime":812.13,"endTime":815.13,"body":"that we can all have"},{"speaker":"Danielle Hayden","startTime":815.13,"endTime":815.67,"body":"together."},{"speaker":"Krystal Proffitt","startTime":816.54,"endTime":818.13,"body":"Yeah,"},{"speaker":"Krystal Proffitt","startTime":816.54,"endTime":818.13,"body":"oh my gosh, and you're"},{"speaker":"Krystal Proffitt","startTime":818.13,"endTime":819.63,"body":"sitting here talking"},{"speaker":"Krystal Proffitt","startTime":818.13,"endTime":819.63,"body":"about that online space."},{"speaker":"Krystal Proffitt","startTime":819.63,"endTime":822.96,"body":"And I'm just imagining"},{"speaker":"Krystal Proffitt","startTime":819.63,"endTime":822.96,"body":"how much changes from"},{"speaker":"Krystal Proffitt","startTime":822.96,"endTime":825.0,"body":"year to year in the"},{"speaker":"Krystal Proffitt","startTime":822.96,"endTime":825.0,"body":"online space, like you"},{"speaker":"Krystal Proffitt","startTime":825.0,"endTime":827.52,"body":"have different platforms"},{"speaker":"Krystal Proffitt","startTime":825.0,"endTime":827.52,"body":"coming on. And you have"},{"speaker":"Krystal Proffitt","startTime":827.52,"endTime":830.25,"body":"different services and"},{"speaker":"Krystal Proffitt","startTime":827.52,"endTime":830.25,"body":"different ways that you"},{"speaker":"Krystal Proffitt","startTime":830.25,"endTime":833.58,"body":"can contract out work and"},{"speaker":"Krystal Proffitt","startTime":830.25,"endTime":833.58,"body":"outsource and you know,"},{"speaker":"Krystal Proffitt","startTime":833.58,"endTime":836.28,"body":"you could do your own"},{"speaker":"Krystal Proffitt","startTime":833.58,"endTime":836.28,"body":"contract work. So when it"},{"speaker":"Krystal Proffitt","startTime":836.28,"endTime":839.37,"body":"comes to like how you"},{"speaker":"Krystal Proffitt","startTime":836.28,"endTime":839.37,"body":"actually handle"},{"speaker":"Krystal Proffitt","startTime":839.64,"endTime":841.77,"body":"accounting and"},{"speaker":"Krystal Proffitt","startTime":839.64,"endTime":841.77,"body":"bookkeeping, like is that"},{"speaker":"Krystal Proffitt","startTime":841.77,"endTime":844.02,"body":"constantly transforming?"},{"speaker":"Krystal Proffitt","startTime":841.77,"endTime":844.02,"body":"Like, are you constantly"},{"speaker":"Krystal Proffitt","startTime":844.02,"endTime":846.12,"body":"having to do like"},{"speaker":"Krystal Proffitt","startTime":844.02,"endTime":846.12,"body":"continuing ed, I'm like,"},{"speaker":"Krystal Proffitt","startTime":846.12,"endTime":848.73,"body":"wait, I don't know how to"},{"speaker":"Krystal Proffitt","startTime":846.12,"endTime":848.73,"body":"classify these expenses,"},{"speaker":"Krystal Proffitt","startTime":848.73,"endTime":850.89,"body":"or this income, like,"},{"speaker":"Krystal Proffitt","startTime":848.73,"endTime":850.89,"body":"what does that been like?"},{"speaker":"Krystal Proffitt","startTime":850.89,"endTime":851.73,"body":"Yeah, so"},{"speaker":"Danielle Hayden","startTime":851.73,"endTime":853.86,"body":"it is"},{"speaker":"Danielle Hayden","startTime":851.73,"endTime":853.86,"body":"ever changing. My team"},{"speaker":"Danielle Hayden","startTime":853.86,"endTime":856.41,"body":"and I go through"},{"speaker":"Danielle Hayden","startTime":853.86,"endTime":856.41,"body":"continuing education, we"},{"speaker":"Danielle Hayden","startTime":856.41,"endTime":858.9,"body":"have required continuing"},{"speaker":"Danielle Hayden","startTime":856.41,"endTime":858.9,"body":"education every single"},{"speaker":"Danielle Hayden","startTime":858.9,"endTime":862.05,"body":"month. So short answers,"},{"speaker":"Danielle Hayden","startTime":858.9,"endTime":862.05,"body":"absolutely. Of course,"},{"speaker":"Danielle Hayden","startTime":862.05,"endTime":866.3100000000001,"body":"yes. However, the"},{"speaker":"Danielle Hayden","startTime":862.05,"endTime":866.3100000000001,"body":"principles of accounting"},{"speaker":"Danielle Hayden","startTime":866.34,"endTime":869.04,"body":"never change, right. So"},{"speaker":"Danielle Hayden","startTime":866.34,"endTime":869.04,"body":"it takes a really, really"},{"speaker":"Danielle Hayden","startTime":869.04,"endTime":871.02,"body":"long time for any"},{"speaker":"Danielle Hayden","startTime":869.04,"endTime":871.02,"body":"principles and accounting"},{"speaker":"Danielle Hayden","startTime":871.08,"endTime":873.6,"body":"to change. I was on a CPE"},{"speaker":"Danielle Hayden","startTime":871.08,"endTime":873.6,"body":"webinar yesterday,"},{"speaker":"Danielle Hayden","startTime":873.6,"endTime":875.25,"body":"they're like, in 10"},{"speaker":"Danielle Hayden","startTime":873.6,"endTime":875.25,"body":"years, we'll see this"},{"speaker":"Danielle Hayden","startTime":875.25,"endTime":880.59,"body":"come to fruition, I'm"},{"speaker":"Danielle Hayden","startTime":875.25,"endTime":880.59,"body":"like, Okay. Um, so the"},{"speaker":"Danielle Hayden","startTime":880.62,"endTime":884.22,"body":"fundamental accounting"},{"speaker":"Danielle Hayden","startTime":880.62,"endTime":884.22,"body":"principles are always the"},{"speaker":"Danielle Hayden","startTime":884.22,"endTime":888.6,"body":"same. And I say that"},{"speaker":"Danielle Hayden","startTime":884.22,"endTime":888.6,"body":"because, you know, as, as"},{"speaker":"Danielle Hayden","startTime":888.6,"endTime":891.6,"body":"business owners, I think"},{"speaker":"Danielle Hayden","startTime":888.6,"endTime":891.6,"body":"that we can, and I say"},{"speaker":"Danielle Hayden","startTime":891.6,"endTime":894.15,"body":"this we right, I'm right"},{"speaker":"Danielle Hayden","startTime":891.6,"endTime":894.15,"body":"here with you, we can"},{"speaker":"Danielle Hayden","startTime":894.15,"endTime":895.83,"body":"make things really,"},{"speaker":"Danielle Hayden","startTime":894.15,"endTime":895.83,"body":"really complicated, like,"},{"speaker":"Danielle Hayden","startTime":896.1,"endTime":898.8,"body":"Well, nobody gets my"},{"speaker":"Danielle Hayden","startTime":896.1,"endTime":898.8,"body":"situation, nobody"},{"speaker":"Danielle Hayden","startTime":898.8,"endTime":901.8,"body":"understands my story. I'm"},{"speaker":"Danielle Hayden","startTime":898.8,"endTime":901.8,"body":"more difficult. I'm more"},{"speaker":"Danielle Hayden","startTime":901.8,"endTime":905.85,"body":"unorganized. My, my"},{"speaker":"Danielle Hayden","startTime":901.8,"endTime":905.85,"body":"platform is less known."},{"speaker":"Danielle Hayden","startTime":906.51,"endTime":908.97,"body":"No matter what your story"},{"speaker":"Danielle Hayden","startTime":906.51,"endTime":908.97,"body":"is, or what your"},{"speaker":"Danielle Hayden","startTime":908.97,"endTime":912.8100000000001,"body":"situation is behind your,"},{"speaker":"Danielle Hayden","startTime":908.97,"endTime":912.8100000000001,"body":"your business. The"},{"speaker":"Danielle Hayden","startTime":912.96,"endTime":915.6,"body":"accounting principles are"},{"speaker":"Danielle Hayden","startTime":912.96,"endTime":915.6,"body":"the same. And so getting"},{"speaker":"Danielle Hayden","startTime":915.6,"endTime":919.44,"body":"it in and out of the"},{"speaker":"Danielle Hayden","startTime":915.6,"endTime":919.44,"body":"systems are still the"},{"speaker":"Danielle Hayden","startTime":919.44,"endTime":923.7,"body":"same. And so yes, there's"},{"speaker":"Danielle Hayden","startTime":919.44,"endTime":923.7,"body":"new systems coming up all"},{"speaker":"Danielle Hayden","startTime":923.7,"endTime":925.5600000000001,"body":"the time, but it's just"},{"speaker":"Danielle Hayden","startTime":923.7,"endTime":925.5600000000001,"body":"how do we get it back"},{"speaker":"Danielle Hayden","startTime":925.5600000000001,"endTime":926.94,"body":"into the accounting"},{"speaker":"Danielle Hayden","startTime":925.5600000000001,"endTime":926.94,"body":"software so we can"},{"speaker":"Danielle Hayden","startTime":926.94,"endTime":927.8100000000001,"body":"interpret the data?"},{"speaker":"Krystal Proffitt","startTime":928.5600000000001,"endTime":930.0600000000001,"body":"Okay,"},{"speaker":"Krystal Proffitt","startTime":928.5600000000001,"endTime":930.0600000000001,"body":"this is so good. It's so"},{"speaker":"Krystal Proffitt","startTime":930.0600000000001,"endTime":932.61,"body":"good. And I'm such I'm a"},{"speaker":"Krystal Proffitt","startTime":930.0600000000001,"endTime":932.61,"body":"numbers nerd, like I"},{"speaker":"Krystal Proffitt","startTime":932.61,"endTime":936.15,"body":"always love like, I'm in"},{"speaker":"Krystal Proffitt","startTime":932.61,"endTime":936.15,"body":"my accounting software."},{"speaker":"Krystal Proffitt","startTime":936.15,"endTime":938.16,"body":"So for anybody that's"},{"speaker":"Krystal Proffitt","startTime":936.15,"endTime":938.16,"body":"listening, and they want"},{"speaker":"Krystal Proffitt","startTime":938.16,"endTime":942.18,"body":"to know what I use, I use"},{"speaker":"Krystal Proffitt","startTime":938.16,"endTime":942.18,"body":"a version of, it's like"},{"speaker":"Krystal Proffitt","startTime":942.39,"endTime":945.57,"body":"QuickBooks self employed,"},{"speaker":"Krystal Proffitt","startTime":942.39,"endTime":945.57,"body":"or Quicken self employed."},{"speaker":"Krystal Proffitt","startTime":945.57,"endTime":947.4,"body":"It's one of those"},{"speaker":"Krystal Proffitt","startTime":945.57,"endTime":947.4,"body":"versions where I'm doing"},{"speaker":"Krystal Proffitt","startTime":947.4,"endTime":950.16,"body":"it myself. And you know,"},{"speaker":"Krystal Proffitt","startTime":947.4,"endTime":950.16,"body":"one day, maybe we'll have"},{"speaker":"Krystal Proffitt","startTime":950.16,"endTime":953.28,"body":"to talk to, you know,"},{"speaker":"Krystal Proffitt","startTime":950.16,"endTime":953.28,"body":"doing some other some"},{"speaker":"Krystal Proffitt","startTime":953.28,"endTime":956.61,"body":"bookkeeping. I mean, for"},{"speaker":"Krystal Proffitt","startTime":953.28,"endTime":956.61,"body":"me, it's just been like,"},{"speaker":"Krystal Proffitt","startTime":956.61,"endTime":961.92,"body":"okay, I, since I've had"},{"speaker":"Krystal Proffitt","startTime":956.61,"endTime":961.92,"body":"my business prior to"},{"speaker":"Krystal Proffitt","startTime":961.95,"endTime":965.16,"body":"using an actual platform"},{"speaker":"Krystal Proffitt","startTime":961.95,"endTime":965.16,"body":"online, I was just"},{"speaker":"Krystal Proffitt","startTime":965.16,"endTime":967.71,"body":"watching my numbers, I"},{"speaker":"Krystal Proffitt","startTime":965.16,"endTime":967.71,"body":"got enough money in the"},{"speaker":"Krystal Proffitt","startTime":967.71,"endTime":970.44,"body":"bank, so I can pay my"},{"speaker":"Krystal Proffitt","startTime":967.71,"endTime":970.44,"body":"bills, like we are good"},{"speaker":"Krystal Proffitt","startTime":970.44,"endTime":974.16,"body":"to go. Yep, I am really"},{"speaker":"Krystal Proffitt","startTime":970.44,"endTime":974.16,"body":"good about budgeting and"},{"speaker":"Krystal Proffitt","startTime":974.16,"endTime":978.24,"body":"making sure I have enough"},{"speaker":"Krystal Proffitt","startTime":974.16,"endTime":978.24,"body":"money, where my problems"},{"speaker":"Krystal Proffitt","startTime":978.24,"endTime":982.02,"body":"lie is in forecasting,"},{"speaker":"Krystal Proffitt","startTime":978.24,"endTime":982.02,"body":"like, go back to talking"},{"speaker":"Krystal Proffitt","startTime":982.02,"endTime":984.57,"body":"about services and new"},{"speaker":"Krystal Proffitt","startTime":982.02,"endTime":984.57,"body":"platforms and different"},{"speaker":"Krystal Proffitt","startTime":984.57,"endTime":987.48,"body":"things coming up down the"},{"speaker":"Krystal Proffitt","startTime":984.57,"endTime":987.48,"body":"road. Like, I have an"},{"speaker":"Krystal Proffitt","startTime":987.48,"endTime":991.29,"body":"issue with thinking, six"},{"speaker":"Krystal Proffitt","startTime":987.48,"endTime":991.29,"body":"months, 12 months ahead"},{"speaker":"Krystal Proffitt","startTime":991.47,"endTime":993.42,"body":"of thinking, all right,"},{"speaker":"Krystal Proffitt","startTime":991.47,"endTime":993.42,"body":"well, you know, if we hit"},{"speaker":"Krystal Proffitt","startTime":993.42,"endTime":996.48,"body":"these goals and our"},{"speaker":"Krystal Proffitt","startTime":993.42,"endTime":996.48,"body":"revenue, then maybe I can"},{"speaker":"Krystal Proffitt","startTime":996.48,"endTime":998.79,"body":"try this one. And I'm"},{"speaker":"Krystal Proffitt","startTime":996.48,"endTime":998.79,"body":"going to call them shiny"},{"speaker":"Krystal Proffitt","startTime":998.79,"endTime":1000.98,"body":"objects, because I"},{"speaker":"Krystal Proffitt","startTime":998.79,"endTime":1000.98,"body":"totally there you know"},{"speaker":"Krystal Proffitt","startTime":1000.98,"endTime":1002.8100000000001,"body":"what I'm talking about,"},{"speaker":"Krystal Proffitt","startTime":1000.98,"endTime":1002.8100000000001,"body":"like, there's always a"},{"speaker":"Krystal Proffitt","startTime":1002.8100000000001,"endTime":1005.96,"body":"new platform that you're"},{"speaker":"Krystal Proffitt","startTime":1002.8100000000001,"endTime":1005.96,"body":"like, oh, whoo, I could"},{"speaker":"Krystal Proffitt","startTime":1005.99,"endTime":1008.21,"body":"that could help me make"},{"speaker":"Krystal Proffitt","startTime":1005.99,"endTime":1008.21,"body":"better graphics that"},{"speaker":"Krystal Proffitt","startTime":1008.21,"endTime":1009.92,"body":"could help me do sound"},{"speaker":"Krystal Proffitt","startTime":1008.21,"endTime":1009.92,"body":"bites and that can help"},{"speaker":"Krystal Proffitt","startTime":1009.92,"endTime":1012.35,"body":"me do this. So what"},{"speaker":"Krystal Proffitt","startTime":1009.92,"endTime":1012.35,"body":"advice would you give to"},{"speaker":"Krystal Proffitt","startTime":1012.35,"endTime":1014.66,"body":"someone who, maybe"},{"speaker":"Krystal Proffitt","startTime":1012.35,"endTime":1014.66,"body":"they've got it down?"},{"speaker":"Krystal Proffitt","startTime":1014.66,"endTime":1019.43,"body":"Maybe they are okay, in"},{"speaker":"Krystal Proffitt","startTime":1014.66,"endTime":1019.43,"body":"not overspending. Maybe"},{"speaker":"Krystal Proffitt","startTime":1019.43,"endTime":1022.37,"body":"they're not in a ton of"},{"speaker":"Krystal Proffitt","startTime":1019.43,"endTime":1022.37,"body":"debt, but they're having"},{"speaker":"Krystal Proffitt","startTime":1022.37,"endTime":1025.46,"body":"issues with looking"},{"speaker":"Krystal Proffitt","startTime":1022.37,"endTime":1025.46,"body":"forward to the future."},{"speaker":"Krystal Proffitt","startTime":1025.79,"endTime":1027.53,"body":"What advice would you"},{"speaker":"Krystal Proffitt","startTime":1025.79,"endTime":1027.53,"body":"give about that?"},{"speaker":"Danielle Hayden","startTime":1028.01,"endTime":1030.29,"body":"So, I'm"},{"speaker":"Danielle Hayden","startTime":1028.01,"endTime":1030.29,"body":"going to try not to go"},{"speaker":"Danielle Hayden","startTime":1030.44,"endTime":1033.6799999999998,"body":"too deep here. You have"},{"speaker":"Danielle Hayden","startTime":1030.44,"endTime":1033.6799999999998,"body":"to look backwards to go"},{"speaker":"Danielle Hayden","startTime":1033.6799999999998,"endTime":1036.92,"body":"forward and So the first"},{"speaker":"Danielle Hayden","startTime":1033.6799999999998,"endTime":1036.92,"body":"step here is to make sure"},{"speaker":"Danielle Hayden","startTime":1036.92,"endTime":1038.54,"body":"that you have an"},{"speaker":"Danielle Hayden","startTime":1036.92,"endTime":1038.54,"body":"accounting system in"},{"speaker":"Danielle Hayden","startTime":1038.54,"endTime":1041.21,"body":"place. I still love"},{"speaker":"Danielle Hayden","startTime":1038.54,"endTime":1041.21,"body":"QuickBooks Online the"},{"speaker":"Danielle Hayden","startTime":1041.21,"endTime":1044.5700000000002,"body":"most. However, whatever"},{"speaker":"Danielle Hayden","startTime":1041.21,"endTime":1044.5700000000002,"body":"it might be that works"},{"speaker":"Danielle Hayden","startTime":1044.5700000000002,"endTime":1046.9099999999999,"body":"for you, I just want you"},{"speaker":"Danielle Hayden","startTime":1044.5700000000002,"endTime":1046.9099999999999,"body":"to have a system that"},{"speaker":"Danielle Hayden","startTime":1046.9099999999999,"endTime":1049.79,"body":"works for you so that the"},{"speaker":"Danielle Hayden","startTime":1046.9099999999999,"endTime":1049.79,"body":"data is there, the data"},{"speaker":"Danielle Hayden","startTime":1049.79,"endTime":1052.67,"body":"is current, the data is"},{"speaker":"Danielle Hayden","startTime":1049.79,"endTime":1052.67,"body":"categorized. And if you"},{"speaker":"Danielle Hayden","startTime":1052.7,"endTime":1055.3400000000001,"body":"are putting it off every"},{"speaker":"Danielle Hayden","startTime":1052.7,"endTime":1055.3400000000001,"body":"single month, because you"},{"speaker":"Danielle Hayden","startTime":1055.3400000000001,"endTime":1057.38,"body":"don't want to do it, get"},{"speaker":"Danielle Hayden","startTime":1055.3400000000001,"endTime":1057.38,"body":"help so that the"},{"speaker":"Danielle Hayden","startTime":1057.38,"endTime":1059.3899999999999,"body":"information is there."},{"speaker":"Danielle Hayden","startTime":1057.38,"endTime":1059.3899999999999,"body":"Because I can't tell you"},{"speaker":"Danielle Hayden","startTime":1059.3899999999999,"endTime":1061.6100000000001,"body":"how many people I've"},{"speaker":"Danielle Hayden","startTime":1059.3899999999999,"endTime":1061.6100000000001,"body":"talked to that say, I see"},{"speaker":"Danielle Hayden","startTime":1061.6100000000001,"endTime":1063.53,"body":"the cash in my account,"},{"speaker":"Danielle Hayden","startTime":1061.6100000000001,"endTime":1063.53,"body":"I'm not overdrawn my"},{"speaker":"Danielle Hayden","startTime":1063.53,"endTime":1066.56,"body":"account yet. But I have"},{"speaker":"Danielle Hayden","startTime":1063.53,"endTime":1066.56,"body":"no idea if I'm allowed to"},{"speaker":"Danielle Hayden","startTime":1066.8,"endTime":1069.3200000000002,"body":"invest in my business, I"},{"speaker":"Danielle Hayden","startTime":1066.8,"endTime":1069.3200000000002,"body":"don't know if I'm allowed"},{"speaker":"Danielle Hayden","startTime":1069.3200000000002,"endTime":1071.42,"body":"to pay myself, I don't"},{"speaker":"Danielle Hayden","startTime":1069.3200000000002,"endTime":1071.42,"body":"know what I'm allowed to"},{"speaker":"Danielle Hayden","startTime":1071.42,"endTime":1073.73,"body":"do. Because I don't even"},{"speaker":"Danielle Hayden","startTime":1071.42,"endTime":1073.73,"body":"know, I don't even know"},{"speaker":"Danielle Hayden","startTime":1073.73,"endTime":1075.05,"body":"what my tax bill is going"},{"speaker":"Danielle Hayden","startTime":1073.73,"endTime":1075.05,"body":"to be at the end of the"},{"speaker":"Danielle Hayden","startTime":1075.3200000000002,"endTime":1077.96,"body":"605 a profit and loss. So"},{"speaker":"Danielle Hayden","startTime":1075.3200000000002,"endTime":1077.96,"body":"I think the first step"},{"speaker":"Danielle Hayden","startTime":1077.96,"endTime":1081.17,"body":"is, get yourself in a"},{"speaker":"Danielle Hayden","startTime":1077.96,"endTime":1081.17,"body":"system, make sure your"},{"speaker":"Danielle Hayden","startTime":1081.17,"endTime":1083.33,"body":"books are current, and"},{"speaker":"Danielle Hayden","startTime":1081.17,"endTime":1083.33,"body":"are kept current on a"},{"speaker":"Danielle Hayden","startTime":1083.33,"endTime":1085.52,"body":"moving forward basis so"},{"speaker":"Danielle Hayden","startTime":1083.33,"endTime":1085.52,"body":"that you know where"},{"speaker":"Danielle Hayden","startTime":1085.52,"endTime":1089.06,"body":"you're spending money."},{"speaker":"Danielle Hayden","startTime":1085.52,"endTime":1089.06,"body":"Now, you can look to the"},{"speaker":"Danielle Hayden","startTime":1089.06,"endTime":1091.46,"body":"future, right. So once"},{"speaker":"Danielle Hayden","startTime":1089.06,"endTime":1091.46,"body":"you know what what's"},{"speaker":"Danielle Hayden","startTime":1091.46,"endTime":1094.04,"body":"happened in the past, you"},{"speaker":"Danielle Hayden","startTime":1091.46,"endTime":1094.04,"body":"can feel confident you"},{"speaker":"Danielle Hayden","startTime":1094.04,"endTime":1096.8,"body":"can feel grounded. And"},{"speaker":"Danielle Hayden","startTime":1094.04,"endTime":1096.8,"body":"then we use that"},{"speaker":"Danielle Hayden","startTime":1096.8,"endTime":1099.83,"body":"information to look"},{"speaker":"Danielle Hayden","startTime":1096.8,"endTime":1099.83,"body":"forward. When we work"},{"speaker":"Danielle Hayden","startTime":1099.83,"endTime":1102.5900000000001,"body":"with clients, we have the"},{"speaker":"Danielle Hayden","startTime":1099.83,"endTime":1102.5900000000001,"body":"12 month planning session"},{"speaker":"Danielle Hayden","startTime":1102.5900000000001,"endTime":1105.77,"body":"that we offer. And it's a"},{"speaker":"Danielle Hayden","startTime":1102.5900000000001,"endTime":1105.77,"body":"it's a one off project"},{"speaker":"Danielle Hayden","startTime":1105.77,"endTime":1108.2,"body":"where we that we deal"},{"speaker":"Danielle Hayden","startTime":1105.77,"endTime":1108.2,"body":"with clients, because"},{"speaker":"Danielle Hayden","startTime":1108.29,"endTime":1110.9,"body":"you're not the only one,"},{"speaker":"Danielle Hayden","startTime":1108.29,"endTime":1110.9,"body":"right, like, so many"},{"speaker":"Danielle Hayden","startTime":1110.9,"endTime":1113.78,"body":"business owners have a"},{"speaker":"Danielle Hayden","startTime":1110.9,"endTime":1113.78,"body":"hard time taking a step"},{"speaker":"Danielle Hayden","startTime":1113.78,"endTime":1116.06,"body":"back and looking into the"},{"speaker":"Danielle Hayden","startTime":1113.78,"endTime":1116.06,"body":"future of their business."},{"speaker":"Danielle Hayden","startTime":1116.06,"endTime":1118.97,"body":"And so take that profit"},{"speaker":"Danielle Hayden","startTime":1116.06,"endTime":1118.97,"body":"and loss statement of"},{"speaker":"Danielle Hayden","startTime":1118.97,"endTime":1121.46,"body":"your last, I'm gonna say"},{"speaker":"Danielle Hayden","startTime":1118.97,"endTime":1121.46,"body":"24 months. And that's"},{"speaker":"Danielle Hayden","startTime":1121.46,"endTime":1124.4299999999998,"body":"gonna sound daunting to"},{"speaker":"Danielle Hayden","startTime":1121.46,"endTime":1124.4299999999998,"body":"people. But we can't rely"},{"speaker":"Danielle Hayden","startTime":1124.4299999999998,"endTime":1128.12,"body":"on 2020 data. So if"},{"speaker":"Danielle Hayden","startTime":1124.4299999999998,"endTime":1128.12,"body":"you're, if you've been in"},{"speaker":"Danielle Hayden","startTime":1128.12,"endTime":1130.46,"body":"business for a while, so"},{"speaker":"Danielle Hayden","startTime":1128.12,"endTime":1130.46,"body":"if you just started your"},{"speaker":"Danielle Hayden","startTime":1130.46,"endTime":1133.85,"body":"business in 2021, or"},{"speaker":"Danielle Hayden","startTime":1130.46,"endTime":1133.85,"body":"2020, that's fine. Take"},{"speaker":"Danielle Hayden","startTime":1133.85,"endTime":1136.76,"body":"whatever data you have,"},{"speaker":"Danielle Hayden","startTime":1133.85,"endTime":1136.76,"body":"but run your profit and"},{"speaker":"Danielle Hayden","startTime":1136.76,"endTime":1140.54,"body":"loss statement by month"},{"speaker":"Danielle Hayden","startTime":1136.76,"endTime":1140.54,"body":"and start to reflect on"},{"speaker":"Danielle Hayden","startTime":1140.5700000000002,"endTime":1143.78,"body":"every line item. Sounds"},{"speaker":"Danielle Hayden","startTime":1140.5700000000002,"endTime":1143.78,"body":"daunting. Again, I know."},{"speaker":"Danielle Hayden","startTime":1144.1399999999999,"endTime":1148.67,"body":"And this is why you know,"},{"speaker":"Danielle Hayden","startTime":1144.1399999999999,"endTime":1148.67,"body":"it take book at some time"},{"speaker":"Danielle Hayden","startTime":1148.67,"endTime":1151.4299999999998,"body":"in your calendar, right?"},{"speaker":"Danielle Hayden","startTime":1148.67,"endTime":1151.4299999999998,"body":"And really take the time"},{"speaker":"Danielle Hayden","startTime":1151.4299999999998,"endTime":1153.8600000000001,"body":"to go through this whole"},{"speaker":"Danielle Hayden","startTime":1151.4299999999998,"endTime":1153.8600000000001,"body":"exercise. What's the"},{"speaker":"Danielle Hayden","startTime":1153.8600000000001,"endTime":1157.52,"body":"revenue? what's what's"},{"speaker":"Danielle Hayden","startTime":1153.8600000000001,"endTime":1157.52,"body":"making money? What is"},{"speaker":"Danielle Hayden","startTime":1157.52,"endTime":1159.8899999999999,"body":"profitable, right?"},{"speaker":"Danielle Hayden","startTime":1157.52,"endTime":1159.8899999999999,"body":"Where's your money coming"},{"speaker":"Danielle Hayden","startTime":1159.8899999999999,"endTime":1162.62,"body":"from? what's working,"},{"speaker":"Danielle Hayden","startTime":1159.8899999999999,"endTime":1162.62,"body":"what gives you energy,"},{"speaker":"Danielle Hayden","startTime":1162.62,"endTime":1164.7800000000002,"body":"what's training, like"},{"speaker":"Danielle Hayden","startTime":1162.62,"endTime":1164.7800000000002,"body":"really reflect on where"},{"speaker":"Danielle Hayden","startTime":1164.7800000000002,"endTime":1168.17,"body":"the money's coming from,"},{"speaker":"Danielle Hayden","startTime":1164.7800000000002,"endTime":1168.17,"body":"then project the next 12"},{"speaker":"Danielle Hayden","startTime":1168.1999999999998,"endTime":1170.96,"body":"months, and then do that"},{"speaker":"Danielle Hayden","startTime":1168.1999999999998,"endTime":1170.96,"body":"same exercise for every"},{"speaker":"Danielle Hayden","startTime":1170.96,"endTime":1172.85,"body":"line item on your profit"},{"speaker":"Danielle Hayden","startTime":1170.96,"endTime":1172.85,"body":"and loss statement."},{"speaker":"Danielle Hayden","startTime":1172.85,"endTime":1173.96,"body":"That's why I said book"},{"speaker":"Danielle Hayden","startTime":1172.85,"endTime":1173.96,"body":"some time on your"},{"speaker":"Danielle Hayden","startTime":1173.96,"endTime":1176.2399999999998,"body":"calendar, because I want"},{"speaker":"Danielle Hayden","startTime":1173.96,"endTime":1176.2399999999998,"body":"you to reflect back."},{"speaker":"Danielle Hayden","startTime":1176.48,"endTime":1178.4,"body":"Because not every expense"},{"speaker":"Danielle Hayden","startTime":1176.48,"endTime":1178.4,"body":"that you've had in your"},{"speaker":"Danielle Hayden","startTime":1178.4,"endTime":1181.04,"body":"business. Just because"},{"speaker":"Danielle Hayden","startTime":1178.4,"endTime":1181.04,"body":"you had it in the past"},{"speaker":"Danielle Hayden","startTime":1181.04,"endTime":1183.23,"body":"doesn't mean you need it"},{"speaker":"Danielle Hayden","startTime":1181.04,"endTime":1183.23,"body":"in the future, right? Why"},{"speaker":"Danielle Hayden","startTime":1183.23,"endTime":1185.4499999999998,"body":"do I have this? What am I"},{"speaker":"Danielle Hayden","startTime":1183.23,"endTime":1185.4499999999998,"body":"going to do with it? Is"},{"speaker":"Danielle Hayden","startTime":1185.4499999999998,"endTime":1187.52,"body":"it serving my business?"},{"speaker":"Danielle Hayden","startTime":1185.4499999999998,"endTime":1187.52,"body":"And do I need it in the"},{"speaker":"Danielle Hayden","startTime":1187.52,"endTime":1188.0300000000002,"body":"future?"},{"speaker":"Krystal Proffitt","startTime":1188.9299999999998,"endTime":1190.1599999999999,"body":"Oh,"},{"speaker":"Krystal Proffitt","startTime":1188.9299999999998,"endTime":1190.1599999999999,"body":"that's so good. I'm"},{"speaker":"Krystal Proffitt","startTime":1190.1599999999999,"endTime":1192.77,"body":"actually I'm thinking"},{"speaker":"Krystal Proffitt","startTime":1190.1599999999999,"endTime":1192.77,"body":"about a time in the last"},{"speaker":"Krystal Proffitt","startTime":1192.77,"endTime":1194.7199999999998,"body":"six months where I"},{"speaker":"Krystal Proffitt","startTime":1192.77,"endTime":1194.7199999999998,"body":"experimented with a"},{"speaker":"Krystal Proffitt","startTime":1194.7199999999998,"endTime":1196.7600000000002,"body":"software that was pretty"},{"speaker":"Krystal Proffitt","startTime":1194.7199999999998,"endTime":1196.7600000000002,"body":"expensive. And then I"},{"speaker":"Krystal Proffitt","startTime":1196.7600000000002,"endTime":1198.71,"body":"realized I don't need"},{"speaker":"Krystal Proffitt","startTime":1196.7600000000002,"endTime":1198.71,"body":"that anymore. But it's"},{"speaker":"Krystal Proffitt","startTime":1198.71,"endTime":1201.8600000000001,"body":"going to be $300 on the"},{"speaker":"Krystal Proffitt","startTime":1198.71,"endTime":1201.8600000000001,"body":"books that's like, Hey,"},{"speaker":"Krystal Proffitt","startTime":1201.8899999999999,"endTime":1204.5900000000001,"body":"you know, and so that's"},{"speaker":"Krystal Proffitt","startTime":1201.8899999999999,"endTime":1204.5900000000001,"body":"so good to think about"},{"speaker":"Krystal Proffitt","startTime":1204.5900000000001,"endTime":1206.15,"body":"it. Because I think"},{"speaker":"Krystal Proffitt","startTime":1204.5900000000001,"endTime":1206.15,"body":"whenever I'm looking at"},{"speaker":"Krystal Proffitt","startTime":1206.15,"endTime":1209.0300000000002,"body":"profit and loss, I just"},{"speaker":"Krystal Proffitt","startTime":1206.15,"endTime":1209.0300000000002,"body":"tend to go like year to"},{"speaker":"Krystal Proffitt","startTime":1209.0300000000002,"endTime":1211.0700000000002,"body":"date until it's the end"},{"speaker":"Krystal Proffitt","startTime":1209.0300000000002,"endTime":1211.0700000000002,"body":"of the year. And then I"},{"speaker":"Krystal Proffitt","startTime":1211.0700000000002,"endTime":1213.1999999999998,"body":"look at it for that whole"},{"speaker":"Krystal Proffitt","startTime":1211.0700000000002,"endTime":1213.1999999999998,"body":"year. But I never thought"},{"speaker":"Krystal Proffitt","startTime":1213.1999999999998,"endTime":1215.8400000000001,"body":"to look at it that far"},{"speaker":"Krystal Proffitt","startTime":1213.1999999999998,"endTime":1215.8400000000001,"body":"back. So okay, she's"},{"speaker":"Krystal Proffitt","startTime":1215.9899999999998,"endTime":1218.54,"body":"Danielle's giving us how,"},{"speaker":"Krystal Proffitt","startTime":1215.9899999999998,"endTime":1218.54,"body":"like, we are going to get"},{"speaker":"Krystal Proffitt","startTime":1218.54,"endTime":1220.7600000000002,"body":"this done, we are going"},{"speaker":"Krystal Proffitt","startTime":1218.54,"endTime":1220.7600000000002,"body":"to take some action."},{"speaker":"Danielle Hayden","startTime":1220.79,"endTime":1222.17,"body":"Yeah."},{"speaker":"Danielle Hayden","startTime":1220.79,"endTime":1222.17,"body":"And there's so many"},{"speaker":"Danielle Hayden","startTime":1222.17,"endTime":1224.42,"body":"reasons to look back. So"},{"speaker":"Danielle Hayden","startTime":1222.17,"endTime":1224.42,"body":"I love that you're"},{"speaker":"Danielle Hayden","startTime":1224.42,"endTime":1227.63,"body":"looking at year to date."},{"speaker":"Danielle Hayden","startTime":1224.42,"endTime":1227.63,"body":"However, I love month"},{"speaker":"Danielle Hayden","startTime":1227.63,"endTime":1231.5900000000001,"body":"over month, because when"},{"speaker":"Danielle Hayden","startTime":1227.63,"endTime":1231.5900000000001,"body":"you so in your accounting"},{"speaker":"Danielle Hayden","startTime":1231.5900000000001,"endTime":1233.3000000000002,"body":"software, it should be"},{"speaker":"Danielle Hayden","startTime":1231.5900000000001,"endTime":1233.3000000000002,"body":"called profit and loss by"},{"speaker":"Danielle Hayden","startTime":1233.3000000000002,"endTime":1236.2399999999998,"body":"month. And when you look"},{"speaker":"Danielle Hayden","startTime":1233.3000000000002,"endTime":1236.2399999999998,"body":"at that you can see"},{"speaker":"Danielle Hayden","startTime":1236.2399999999998,"endTime":1239.96,"body":"trends, right. So do I"},{"speaker":"Danielle Hayden","startTime":1236.2399999999998,"endTime":1239.96,"body":"have any seasonality in"},{"speaker":"Danielle Hayden","startTime":1239.96,"endTime":1242.63,"body":"my business? Am I"},{"speaker":"Danielle Hayden","startTime":1239.96,"endTime":1242.63,"body":"dropping every summer,"},{"speaker":"Danielle Hayden","startTime":1242.63,"endTime":1245.3899999999999,"body":"right is is the"},{"speaker":"Danielle Hayden","startTime":1242.63,"endTime":1245.3899999999999,"body":"summertime slower? Maybe"},{"speaker":"Danielle Hayden","startTime":1245.3899999999999,"endTime":1247.6999999999998,"body":"it's when you know, kids"},{"speaker":"Danielle Hayden","startTime":1245.3899999999999,"endTime":1247.6999999999998,"body":"go back to school,"},{"speaker":"Danielle Hayden","startTime":1247.6999999999998,"endTime":1250.3400000000001,"body":"whatever, whatever the"},{"speaker":"Danielle Hayden","startTime":1247.6999999999998,"endTime":1250.3400000000001,"body":"story might be January,"},{"speaker":"Danielle Hayden","startTime":1250.3400000000001,"endTime":1253.19,"body":"February is the"},{"speaker":"Danielle Hayden","startTime":1250.3400000000001,"endTime":1253.19,"body":"seasonality. You could"},{"speaker":"Danielle Hayden","startTime":1253.19,"endTime":1255.17,"body":"start to learn that"},{"speaker":"Danielle Hayden","startTime":1253.19,"endTime":1255.17,"body":"right. And you can learn"},{"speaker":"Danielle Hayden","startTime":1255.17,"endTime":1257.5700000000002,"body":"where you have the dips"},{"speaker":"Danielle Hayden","startTime":1255.17,"endTime":1257.5700000000002,"body":"in revenue, you can see"},{"speaker":"Danielle Hayden","startTime":1257.5700000000002,"endTime":1259.8200000000002,"body":"when you have big"},{"speaker":"Danielle Hayden","startTime":1257.5700000000002,"endTime":1259.8200000000002,"body":"spending chunks, right."},{"speaker":"Danielle Hayden","startTime":1259.8200000000002,"endTime":1263.7199999999998,"body":"So Oh, I do have that"},{"speaker":"Danielle Hayden","startTime":1259.8200000000002,"endTime":1263.7199999999998,"body":"giant subscription that I"},{"speaker":"Danielle Hayden","startTime":1263.75,"endTime":1266.3899999999999,"body":"that renews every July."},{"speaker":"Danielle Hayden","startTime":1263.75,"endTime":1266.3899999999999,"body":"And so by looking at the"},{"speaker":"Danielle Hayden","startTime":1266.3899999999999,"endTime":1270.5900000000001,"body":"last 12 months, every"},{"speaker":"Danielle Hayden","startTime":1266.3899999999999,"endTime":1270.5900000000001,"body":"month, you can look oh, I"},{"speaker":"Danielle Hayden","startTime":1270.5900000000001,"endTime":1272.63,"body":"do need to put away"},{"speaker":"Danielle Hayden","startTime":1270.5900000000001,"endTime":1272.63,"body":"$2,000 for that"},{"speaker":"Danielle Hayden","startTime":1272.6599999999999,"endTime":1274.5500000000002,"body":"subscription that's"},{"speaker":"Danielle Hayden","startTime":1272.6599999999999,"endTime":1274.5500000000002,"body":"coming up next next"},{"speaker":"Danielle Hayden","startTime":1274.5500000000002,"endTime":1276.8899999999999,"body":"month. And so by looking"},{"speaker":"Danielle Hayden","startTime":1274.5500000000002,"endTime":1276.8899999999999,"body":"backwards, it helps you"},{"speaker":"Danielle Hayden","startTime":1276.8899999999999,"endTime":1277.58,"body":"look forward."},{"speaker":"Krystal Proffitt","startTime":1278.3000000000002,"endTime":1280.5500000000002,"body":"Okay,"},{"speaker":"Krystal Proffitt","startTime":1278.3000000000002,"endTime":1280.5500000000002,"body":"this is so so, so good."},{"speaker":"Krystal Proffitt","startTime":1280.5500000000002,"endTime":1283.4899999999998,"body":"And I'm thinking about"},{"speaker":"Krystal Proffitt","startTime":1280.5500000000002,"endTime":1283.4899999999998,"body":"someone that's listening,"},{"speaker":"Krystal Proffitt","startTime":1283.4899999999998,"endTime":1286.25,"body":"and they're like, Okay, I"},{"speaker":"Krystal Proffitt","startTime":1283.4899999999998,"endTime":1286.25,"body":"know I need to look back."},{"speaker":"Krystal Proffitt","startTime":1286.3400000000001,"endTime":1290.1799999999998,"body":"But what about my current"},{"speaker":"Krystal Proffitt","startTime":1286.3400000000001,"endTime":1290.1799999999998,"body":"numbers? How often should"},{"speaker":"Krystal Proffitt","startTime":1290.1799999999998,"endTime":1292.46,"body":"we be looking? Is this"},{"speaker":"Krystal Proffitt","startTime":1290.1799999999998,"endTime":1292.46,"body":"you know, something that"},{"speaker":"Krystal Proffitt","startTime":1292.46,"endTime":1293.8400000000001,"body":"you recommend? Okay, you"},{"speaker":"Krystal Proffitt","startTime":1292.46,"endTime":1293.8400000000001,"body":"need to check your"},{"speaker":"Krystal Proffitt","startTime":1293.8400000000001,"endTime":1296.06,"body":"numbers every day, you"},{"speaker":"Krystal Proffitt","startTime":1293.8400000000001,"endTime":1296.06,"body":"need to check in every"},{"speaker":"Krystal Proffitt","startTime":1296.06,"endTime":1297.6799999999998,"body":"week, you need to check"},{"speaker":"Krystal Proffitt","startTime":1296.06,"endTime":1297.6799999999998,"body":"in every month, every"},{"speaker":"Krystal Proffitt","startTime":1297.6799999999998,"endTime":1299.7800000000002,"body":"quarter. Like, what are"},{"speaker":"Krystal Proffitt","startTime":1297.6799999999998,"endTime":1299.7800000000002,"body":"your thoughts around"},{"speaker":"Krystal Proffitt","startTime":1299.7800000000002,"endTime":1301.9699999999998,"body":"that? Because I know,"},{"speaker":"Krystal Proffitt","startTime":1299.7800000000002,"endTime":1301.9699999999998,"body":"especially whenever I was"},{"speaker":"Krystal Proffitt","startTime":1301.9699999999998,"endTime":1305.3600000000001,"body":"first starting, I would"},{"speaker":"Krystal Proffitt","startTime":1301.9699999999998,"endTime":1305.3600000000001,"body":"get excited to look at my"},{"speaker":"Krystal Proffitt","startTime":1305.3600000000001,"endTime":1307.3400000000001,"body":"numbers every day. And"},{"speaker":"Krystal Proffitt","startTime":1305.3600000000001,"endTime":1307.3400000000001,"body":"I've heard you know, from"},{"speaker":"Krystal Proffitt","startTime":1307.3400000000001,"endTime":1309.1399999999999,"body":"different kinds of"},{"speaker":"Krystal Proffitt","startTime":1307.3400000000001,"endTime":1309.1399999999999,"body":"coaches, it's like, okay,"},{"speaker":"Krystal Proffitt","startTime":1309.1399999999999,"endTime":1311.3000000000002,"body":"you visualize how much"},{"speaker":"Krystal Proffitt","startTime":1309.1399999999999,"endTime":1311.3000000000002,"body":"money you want to see in"},{"speaker":"Krystal Proffitt","startTime":1311.3000000000002,"endTime":1312.98,"body":"your bank account. And"},{"speaker":"Krystal Proffitt","startTime":1311.3000000000002,"endTime":1312.98,"body":"I'm like, Okay, that"},{"speaker":"Krystal Proffitt","startTime":1312.98,"endTime":1315.1100000000001,"body":"sounds fun. But then I'm"},{"speaker":"Krystal Proffitt","startTime":1312.98,"endTime":1315.1100000000001,"body":"like, it's still not"},{"speaker":"Krystal Proffitt","startTime":1315.1100000000001,"endTime":1318.6799999999998,"body":"there. What do I do now?"},{"speaker":"Krystal Proffitt","startTime":1315.1100000000001,"endTime":1318.6799999999998,"body":"So what is your advice"},{"speaker":"Krystal Proffitt","startTime":1318.6799999999998,"endTime":1321.8600000000001,"body":"for someone that's like,"},{"speaker":"Krystal Proffitt","startTime":1318.6799999999998,"endTime":1321.8600000000001,"body":"how much should I be in"},{"speaker":"Krystal Proffitt","startTime":1321.8600000000001,"endTime":1322.6999999999998,"body":"my numbers?"},{"speaker":"Danielle Hayden","startTime":1322.7600000000002,"endTime":1327.08,"body":"Yeah, so"},{"speaker":"Danielle Hayden","startTime":1322.7600000000002,"endTime":1327.08,"body":"I've heard from from"},{"speaker":"Danielle Hayden","startTime":1327.08,"endTime":1330.7399999999998,"body":"clients When, when, when"},{"speaker":"Danielle Hayden","startTime":1327.08,"endTime":1330.7399999999998,"body":"we're working with"},{"speaker":"Danielle Hayden","startTime":1330.7399999999998,"endTime":1333.9499999999998,"body":"potential clients, we"},{"speaker":"Danielle Hayden","startTime":1330.7399999999998,"endTime":1333.9499999999998,"body":"offer three, three"},{"speaker":"Danielle Hayden","startTime":1333.9499999999998,"endTime":1336.5900000000001,"body":"variables. Sometimes"},{"speaker":"Danielle Hayden","startTime":1333.9499999999998,"endTime":1336.5900000000001,"body":"weekly, monthly, or"},{"speaker":"Danielle Hayden","startTime":1336.5900000000001,"endTime":1338.15,"body":"quarterly, so that's"},{"speaker":"Danielle Hayden","startTime":1336.5900000000001,"endTime":1338.15,"body":"going to be the three"},{"speaker":"Danielle Hayden","startTime":1338.15,"endTime":1340.6100000000001,"body":"like decibels of timeout,"},{"speaker":"Danielle Hayden","startTime":1338.15,"endTime":1340.6100000000001,"body":"I'll talk about when I"},{"speaker":"Danielle Hayden","startTime":1340.6100000000001,"endTime":1342.23,"body":"tell people, we have a"},{"speaker":"Danielle Hayden","startTime":1340.6100000000001,"endTime":1342.23,"body":"weekly plan, they're"},{"speaker":"Danielle Hayden","startTime":1342.23,"endTime":1345.29,"body":"like, Whoa, I do not want"},{"speaker":"Danielle Hayden","startTime":1342.23,"endTime":1345.29,"body":"to see this weekly that"},{"speaker":"Danielle Hayden","startTime":1345.3200000000002,"endTime":1347.5100000000002,"body":"that sounds like a"},{"speaker":"Danielle Hayden","startTime":1345.3200000000002,"endTime":1347.5100000000002,"body":"nightmare. I'm not going"},{"speaker":"Danielle Hayden","startTime":1347.5100000000002,"endTime":1351.0500000000002,"body":"to do that. However, that"},{"speaker":"Danielle Hayden","startTime":1347.5100000000002,"endTime":1351.0500000000002,"body":"can feel daunting,"},{"speaker":"Danielle Hayden","startTime":1351.0500000000002,"endTime":1352.58,"body":"because you're not doing"},{"speaker":"Danielle Hayden","startTime":1351.0500000000002,"endTime":1352.58,"body":"anything right now."},{"speaker":"Danielle Hayden","startTime":1352.58,"endTime":1354.71,"body":"Right? You're not seeing"},{"speaker":"Danielle Hayden","startTime":1352.58,"endTime":1354.71,"body":"it at all right now. And"},{"speaker":"Danielle Hayden","startTime":1354.71,"endTime":1357.4699999999998,"body":"so weekly feels really"},{"speaker":"Danielle Hayden","startTime":1354.71,"endTime":1357.4699999999998,"body":"daunting, best case"},{"speaker":"Danielle Hayden","startTime":1357.4699999999998,"endTime":1360.8000000000002,"body":"scenario, what we do, I"},{"speaker":"Danielle Hayden","startTime":1357.4699999999998,"endTime":1360.8000000000002,"body":"look at it every Friday."},{"speaker":"Danielle Hayden","startTime":1361.58,"endTime":1364.31,"body":"And I have a dashboard"},{"speaker":"Danielle Hayden","startTime":1361.58,"endTime":1364.31,"body":"that I review every week,"},{"speaker":"Danielle Hayden","startTime":1364.3400000000001,"endTime":1368.0300000000002,"body":"it tells me my cash, my"},{"speaker":"Danielle Hayden","startTime":1364.3400000000001,"endTime":1368.0300000000002,"body":"credit card balances,"},{"speaker":"Danielle Hayden","startTime":1368.06,"endTime":1372.9499999999998,"body":"availability, who I owe"},{"speaker":"Danielle Hayden","startTime":1368.06,"endTime":1372.9499999999998,"body":"money to who owes me"},{"speaker":"Danielle Hayden","startTime":1372.9499999999998,"endTime":1375.5300000000002,"body":"money. So you'll get a"},{"speaker":"Danielle Hayden","startTime":1372.9499999999998,"endTime":1375.5300000000002,"body":"collection notice from us"},{"speaker":"Danielle Hayden","startTime":1375.5300000000002,"endTime":1380.8400000000001,"body":"every Friday, our sales"},{"speaker":"Danielle Hayden","startTime":1375.5300000000002,"endTime":1380.8400000000001,"body":"month to date so that I"},{"speaker":"Danielle Hayden","startTime":1380.8400000000001,"endTime":1382.9699999999998,"body":"know exactly where to"},{"speaker":"Danielle Hayden","startTime":1380.8400000000001,"endTime":1382.9699999999998,"body":"spend my energy next"},{"speaker":"Danielle Hayden","startTime":1382.9699999999998,"endTime":1385.46,"body":"week. And so by reviewing"},{"speaker":"Danielle Hayden","startTime":1382.9699999999998,"endTime":1385.46,"body":"that dashboard every"},{"speaker":"Danielle Hayden","startTime":1385.46,"endTime":1390.17,"body":"week, now, when I start"},{"speaker":"Danielle Hayden","startTime":1385.46,"endTime":1390.17,"body":"Monday, I can't have"},{"speaker":"Danielle Hayden","startTime":1390.17,"endTime":1393.5300000000002,"body":"shiny object syndrome,"},{"speaker":"Danielle Hayden","startTime":1390.17,"endTime":1393.5300000000002,"body":"because I reviewed my"},{"speaker":"Danielle Hayden","startTime":1393.5300000000002,"endTime":1395.7800000000002,"body":"dashboard. And if my"},{"speaker":"Danielle Hayden","startTime":1393.5300000000002,"endTime":1395.7800000000002,"body":"dashboard says, look,"},{"speaker":"Danielle Hayden","startTime":1395.7800000000002,"endTime":1399.5300000000002,"body":"Danielle, you owe money"},{"speaker":"Danielle Hayden","startTime":1395.7800000000002,"endTime":1399.5300000000002,"body":"to people next week, and"},{"speaker":"Danielle Hayden","startTime":1399.56,"endTime":1401.6,"body":"your clients aren't going"},{"speaker":"Danielle Hayden","startTime":1399.56,"endTime":1401.6,"body":"to pay you until the end"},{"speaker":"Danielle Hayden","startTime":1401.6,"endTime":1404.75,"body":"of the month. You don't"},{"speaker":"Danielle Hayden","startTime":1401.6,"endTime":1404.75,"body":"get to sign up for that"},{"speaker":"Danielle Hayden","startTime":1404.75,"endTime":1406.52,"body":"new course, or you don't"},{"speaker":"Danielle Hayden","startTime":1404.75,"endTime":1406.52,"body":"get to sign up for that"},{"speaker":"Danielle Hayden","startTime":1406.52,"endTime":1408.62,"body":"new coaching program. So"},{"speaker":"Danielle Hayden","startTime":1406.52,"endTime":1408.62,"body":"it makes decision making"},{"speaker":"Danielle Hayden","startTime":1408.62,"endTime":1412.37,"body":"next week really easy."},{"speaker":"Danielle Hayden","startTime":1408.62,"endTime":1412.37,"body":"Also, from the sales"},{"speaker":"Danielle Hayden","startTime":1412.37,"endTime":1415.73,"body":"piece, if I'm reviewing"},{"speaker":"Danielle Hayden","startTime":1412.37,"endTime":1415.73,"body":"that every week, I know"},{"speaker":"Danielle Hayden","startTime":1415.73,"endTime":1418.58,"body":"where to spend my energy."},{"speaker":"Danielle Hayden","startTime":1415.73,"endTime":1418.58,"body":"So if it's the third week"},{"speaker":"Danielle Hayden","startTime":1418.58,"endTime":1421.6999999999998,"body":"of the month, I still am"},{"speaker":"Danielle Hayden","startTime":1418.58,"endTime":1421.6999999999998,"body":"not hitting my numbers."},{"speaker":"Danielle Hayden","startTime":1422.6599999999999,"endTime":1425.9,"body":"And I set a goal, I'm not"},{"speaker":"Danielle Hayden","startTime":1422.6599999999999,"endTime":1425.9,"body":"hitting my goal, maybe"},{"speaker":"Danielle Hayden","startTime":1425.9,"endTime":1427.67,"body":"I'm not hitting the"},{"speaker":"Danielle Hayden","startTime":1425.9,"endTime":1427.67,"body":"numbers I had last year,"},{"speaker":"Danielle Hayden","startTime":1427.9699999999998,"endTime":1430.13,"body":"I can take a step back"},{"speaker":"Danielle Hayden","startTime":1427.9699999999998,"endTime":1430.13,"body":"each week and say, wait a"},{"speaker":"Danielle Hayden","startTime":1430.13,"endTime":1433.46,"body":"minute, what's not"},{"speaker":"Danielle Hayden","startTime":1430.13,"endTime":1433.46,"body":"working, I have to change"},{"speaker":"Danielle Hayden","startTime":1433.46,"endTime":1436.19,"body":"my energy next week. Next"},{"speaker":"Danielle Hayden","startTime":1433.46,"endTime":1436.19,"body":"week, I need to show up"},{"speaker":"Danielle Hayden","startTime":1436.19,"endTime":1438.7399999999998,"body":"to revenue generating"},{"speaker":"Danielle Hayden","startTime":1436.19,"endTime":1438.7399999999998,"body":"activities. And so it"},{"speaker":"Danielle Hayden","startTime":1438.7399999999998,"endTime":1441.1399999999999,"body":"changes where I spend my"},{"speaker":"Danielle Hayden","startTime":1438.7399999999998,"endTime":1441.1399999999999,"body":"energy and my time next"},{"speaker":"Danielle Hayden","startTime":1441.1399999999999,"endTime":1443.8400000000001,"body":"week. However, maybe"},{"speaker":"Danielle Hayden","startTime":1441.1399999999999,"endTime":1443.8400000000001,"body":"you're somebody who's"},{"speaker":"Danielle Hayden","startTime":1443.8400000000001,"endTime":1446.27,"body":"listening who's like, D,"},{"speaker":"Danielle Hayden","startTime":1443.8400000000001,"endTime":1446.27,"body":"I'm not doing that."},{"speaker":"Danielle Hayden","startTime":1447.1399999999999,"endTime":1449.9299999999998,"body":"That's fine. It's fine. I"},{"speaker":"Danielle Hayden","startTime":1447.1399999999999,"endTime":1449.9299999999998,"body":"want I want you to find"},{"speaker":"Danielle Hayden","startTime":1449.9299999999998,"endTime":1452.2399999999998,"body":"what's going to feel"},{"speaker":"Danielle Hayden","startTime":1449.9299999999998,"endTime":1452.2399999999998,"body":"right for you. And so"},{"speaker":"Danielle Hayden","startTime":1452.2399999999998,"endTime":1454.52,"body":"there's the monthly and"},{"speaker":"Danielle Hayden","startTime":1452.2399999999998,"endTime":1454.52,"body":"the quarterly option from"},{"speaker":"Danielle Hayden","startTime":1454.52,"endTime":1458.21,"body":"here, right. So I add a"},{"speaker":"Danielle Hayden","startTime":1454.52,"endTime":1458.21,"body":"minimum, you need to look"},{"speaker":"Danielle Hayden","startTime":1458.21,"endTime":1459.92,"body":"at them quarterly, you"},{"speaker":"Danielle Hayden","startTime":1458.21,"endTime":1459.92,"body":"have to make quarterly"},{"speaker":"Danielle Hayden","startTime":1459.92,"endTime":1462.62,"body":"tax estimates, you got to"},{"speaker":"Danielle Hayden","startTime":1459.92,"endTime":1462.62,"body":"be able to make changes."},{"speaker":"Danielle Hayden","startTime":1462.8000000000002,"endTime":1465.17,"body":"But here's what I'll say."},{"speaker":"Danielle Hayden","startTime":1462.8000000000002,"endTime":1465.17,"body":"If you look at them"},{"speaker":"Danielle Hayden","startTime":1465.17,"endTime":1468.8899999999999,"body":"monthly, you have 11"},{"speaker":"Danielle Hayden","startTime":1465.17,"endTime":1468.8899999999999,"body":"opportunities before tax"},{"speaker":"Danielle Hayden","startTime":1468.8899999999999,"endTime":1472.9699999999998,"body":"time to do something"},{"speaker":"Danielle Hayden","startTime":1468.8899999999999,"endTime":1472.9699999999998,"body":"different. If you do a"},{"speaker":"Danielle Hayden","startTime":1472.9699999999998,"endTime":1477.1100000000001,"body":"quarterly, you only have"},{"speaker":"Danielle Hayden","startTime":1472.9699999999998,"endTime":1477.1100000000001,"body":"three you know, so if you"},{"speaker":"Danielle Hayden","startTime":1477.1100000000001,"endTime":1479.5100000000002,"body":"have a profit and you"},{"speaker":"Danielle Hayden","startTime":1477.1100000000001,"endTime":1479.5100000000002,"body":"don't want to pay a lot"},{"speaker":"Danielle Hayden","startTime":1479.5100000000002,"endTime":1481.46,"body":"in taxes at the end of"},{"speaker":"Danielle Hayden","startTime":1479.5100000000002,"endTime":1481.46,"body":"the year, maybe it's time"},{"speaker":"Danielle Hayden","startTime":1481.46,"endTime":1483.23,"body":"to invest in that"},{"speaker":"Danielle Hayden","startTime":1481.46,"endTime":1483.23,"body":"training, it's time to"},{"speaker":"Danielle Hayden","startTime":1483.23,"endTime":1487.46,"body":"hire it's time to to"},{"speaker":"Danielle Hayden","startTime":1483.23,"endTime":1487.46,"body":"think about your your tax"},{"speaker":"Danielle Hayden","startTime":1487.46,"endTime":1489.8000000000002,"body":"strategies. Talk to your"},{"speaker":"Danielle Hayden","startTime":1487.46,"endTime":1489.8000000000002,"body":"CPA about how you're"},{"speaker":"Danielle Hayden","startTime":1489.8000000000002,"endTime":1492.2600000000002,"body":"going to minimize that"},{"speaker":"Danielle Hayden","startTime":1489.8000000000002,"endTime":1492.2600000000002,"body":"that tax. And if you have"},{"speaker":"Danielle Hayden","startTime":1492.2600000000002,"endTime":1494.81,"body":"a loss, then it gives you"},{"speaker":"Danielle Hayden","startTime":1492.2600000000002,"endTime":1494.81,"body":"an opportunity every"},{"speaker":"Danielle Hayden","startTime":1494.81,"endTime":1498.1100000000001,"body":"single month to say, wait"},{"speaker":"Danielle Hayden","startTime":1494.81,"endTime":1498.1100000000001,"body":"a minute, where am I"},{"speaker":"Danielle Hayden","startTime":1498.1399999999999,"endTime":1500.6599999999999,"body":"overspending? How do I"},{"speaker":"Danielle Hayden","startTime":1498.1399999999999,"endTime":1500.6599999999999,"body":"make changes? Does that"},{"speaker":"Danielle Hayden","startTime":1500.6599999999999,"endTime":1501.4699999999998,"body":"all make sense?"},{"speaker":"Krystal Proffitt","startTime":1501.83,"endTime":1504.38,"body":"Yes,"},{"speaker":"Krystal Proffitt","startTime":1501.83,"endTime":1504.38,"body":"yes, absolutely. And I'm"},{"speaker":"Krystal Proffitt","startTime":1504.38,"endTime":1507.02,"body":"thinking of someone"},{"speaker":"Krystal Proffitt","startTime":1504.38,"endTime":1507.02,"body":"that's listening, that"},{"speaker":"Krystal Proffitt","startTime":1507.0500000000002,"endTime":1509.42,"body":"they're being stubborn,"},{"speaker":"Krystal Proffitt","startTime":1507.0500000000002,"endTime":1509.42,"body":"we know you we see you,"},{"speaker":"Krystal Proffitt","startTime":1509.4499999999998,"endTime":1513.98,"body":"okay, we've dealt with"},{"speaker":"Krystal Proffitt","startTime":1509.4499999999998,"endTime":1513.98,"body":"you 100%. So, we you're"},{"speaker":"Krystal Proffitt","startTime":1513.98,"endTime":1515.63,"body":"hearing this and you know"},{"speaker":"Krystal Proffitt","startTime":1513.98,"endTime":1515.63,"body":"who you are, you're like,"},{"speaker":"Krystal Proffitt","startTime":1515.6599999999999,"endTime":1517.2199999999998,"body":"oh, they're talking to me"},{"speaker":"Krystal Proffitt","startTime":1515.6599999999999,"endTime":1517.2199999999998,"body":"right? Now, hang on, let"},{"speaker":"Krystal Proffitt","startTime":1517.2199999999998,"endTime":1519.8899999999999,"body":"me let me really take"},{"speaker":"Krystal Proffitt","startTime":1517.2199999999998,"endTime":1519.8899999999999,"body":"this in. But I mean, I"},{"speaker":"Krystal Proffitt","startTime":1519.8899999999999,"endTime":1522.98,"body":"just love the idea of the"},{"speaker":"Krystal Proffitt","startTime":1519.8899999999999,"endTime":1522.98,"body":"numbers help you make"},{"speaker":"Krystal Proffitt","startTime":1522.98,"endTime":1525.8000000000002,"body":"those decisions so much"},{"speaker":"Krystal Proffitt","startTime":1522.98,"endTime":1525.8000000000002,"body":"easier. This is the part"},{"speaker":"Krystal Proffitt","startTime":1525.8000000000002,"endTime":1528.8600000000001,"body":"that I love. Because for"},{"speaker":"Krystal Proffitt","startTime":1525.8000000000002,"endTime":1528.8600000000001,"body":"someone like, it's not"},{"speaker":"Krystal Proffitt","startTime":1528.8600000000001,"endTime":1531.5,"body":"that I have shiny object"},{"speaker":"Krystal Proffitt","startTime":1528.8600000000001,"endTime":1531.5,"body":"syndrome all the time,"},{"speaker":"Krystal Proffitt","startTime":1531.5300000000002,"endTime":1534.38,"body":"but it's like, I could"},{"speaker":"Krystal Proffitt","startTime":1531.5300000000002,"endTime":1534.38,"body":"see how that could really"},{"speaker":"Krystal Proffitt","startTime":1534.38,"endTime":1537.38,"body":"help me. So it comes from"},{"speaker":"Krystal Proffitt","startTime":1534.38,"endTime":1537.38,"body":"a place of wanting to"},{"speaker":"Krystal Proffitt","startTime":1537.38,"endTime":1539.9899999999998,"body":"grow wanting to get"},{"speaker":"Krystal Proffitt","startTime":1537.38,"endTime":1539.9899999999998,"body":"better. But I love the"},{"speaker":"Krystal Proffitt","startTime":1539.9899999999998,"endTime":1543.2600000000002,"body":"idea of you don't have"},{"speaker":"Krystal Proffitt","startTime":1539.9899999999998,"endTime":1543.2600000000002,"body":"money coming in until two"},{"speaker":"Krystal Proffitt","startTime":1543.2600000000002,"endTime":1546.92,"body":"more weeks. And you know,"},{"speaker":"Krystal Proffitt","startTime":1543.2600000000002,"endTime":1546.92,"body":"you have other expenses"},{"speaker":"Krystal Proffitt","startTime":1546.92,"endTime":1548.9,"body":"that you've already"},{"speaker":"Krystal Proffitt","startTime":1546.92,"endTime":1548.9,"body":"committed to like you are"},{"speaker":"Krystal Proffitt","startTime":1548.9,"endTime":1551.7199999999998,"body":"required the year by"},{"speaker":"Krystal Proffitt","startTime":1548.9,"endTime":1551.7199999999998,"body":"contract or whatever the"},{"speaker":"Krystal Proffitt","startTime":1551.7199999999998,"endTime":1555.1399999999999,"body":"case may be. But I just"},{"speaker":"Krystal Proffitt","startTime":1551.7199999999998,"endTime":1555.1399999999999,"body":"like that, okay, maybe"},{"speaker":"Krystal Proffitt","startTime":1555.1399999999999,"endTime":1557.0,"body":"that's next quarter,"},{"speaker":"Krystal Proffitt","startTime":1555.1399999999999,"endTime":1557.0,"body":"because I can think of"},{"speaker":"Krystal Proffitt","startTime":1557.0,"endTime":1559.0100000000002,"body":"quarters and I can think"},{"speaker":"Krystal Proffitt","startTime":1557.0,"endTime":1559.0100000000002,"body":"of like, you know, you'll"},{"speaker":"Krystal Proffitt","startTime":1559.0100000000002,"endTime":1561.9499999999998,"body":"have Remember, you know,"},{"speaker":"Krystal Proffitt","startTime":1559.0100000000002,"endTime":1561.9499999999998,"body":"in July is coming, you're"},{"speaker":"Krystal Proffitt","startTime":1561.9499999999998,"endTime":1564.1999999999998,"body":"gonna have a big month in"},{"speaker":"Krystal Proffitt","startTime":1561.9499999999998,"endTime":1564.1999999999998,"body":"July, because your books"},{"speaker":"Krystal Proffitt","startTime":1564.1999999999998,"endTime":1566.3600000000001,"body":"from last year like full"},{"speaker":"Krystal Proffitt","startTime":1564.1999999999998,"endTime":1566.3600000000001,"body":"circle moment, looking"},{"speaker":"Krystal Proffitt","startTime":1566.3600000000001,"endTime":1569.15,"body":"back on your numbers, we"},{"speaker":"Krystal Proffitt","startTime":1566.3600000000001,"endTime":1569.15,"body":"had a big month in July."},{"speaker":"Krystal Proffitt","startTime":1569.3000000000002,"endTime":1571.52,"body":"So if you if we're doing"},{"speaker":"Krystal Proffitt","startTime":1569.3000000000002,"endTime":1571.52,"body":"the same thing, we're on"},{"speaker":"Krystal Proffitt","startTime":1571.52,"endTime":1573.92,"body":"the same track, it's"},{"speaker":"Krystal Proffitt","startTime":1571.52,"endTime":1573.92,"body":"going to happen. So I"},{"speaker":"Krystal Proffitt","startTime":1573.92,"endTime":1576.17,"body":"love it when decisions"},{"speaker":"Krystal Proffitt","startTime":1573.92,"endTime":1576.17,"body":"are made a lot easier. So"},{"speaker":"Krystal Proffitt","startTime":1576.77,"endTime":1578.12,"body":"I definitely on track."},{"speaker":"Danielle Hayden","startTime":1578.1799999999998,"endTime":1580.46,"body":"Well, I"},{"speaker":"Danielle Hayden","startTime":1578.1799999999998,"endTime":1580.46,"body":"think we can be emotional"},{"speaker":"Danielle Hayden","startTime":1580.46,"endTime":1582.9499999999998,"body":"as entrepreneurs. And"},{"speaker":"Danielle Hayden","startTime":1580.46,"endTime":1582.9499999999998,"body":"that's not that's not"},{"speaker":"Danielle Hayden","startTime":1582.9499999999998,"endTime":1585.98,"body":"shaming, that's not you"},{"speaker":"Danielle Hayden","startTime":1582.9499999999998,"endTime":1585.98,"body":"know, it, I think that's"},{"speaker":"Danielle Hayden","startTime":1585.98,"endTime":1589.7600000000002,"body":"what makes entrepreneurs"},{"speaker":"Danielle Hayden","startTime":1585.98,"endTime":1589.7600000000002,"body":"so passionate. And I know"},{"speaker":"Danielle Hayden","startTime":1589.7600000000002,"endTime":1593.48,"body":"for me, I need the data,"},{"speaker":"Danielle Hayden","startTime":1589.7600000000002,"endTime":1593.48,"body":"right? And and I need to"},{"speaker":"Danielle Hayden","startTime":1593.48,"endTime":1597.23,"body":"be able to say, Wait,"},{"speaker":"Danielle Hayden","startTime":1593.48,"endTime":1597.23,"body":"like, Can I really make"},{"speaker":"Danielle Hayden","startTime":1597.23,"endTime":1599.6,"body":"this decision because I'm"},{"speaker":"Danielle Hayden","startTime":1597.23,"endTime":1599.6,"body":"a quick start when I want"},{"speaker":"Danielle Hayden","startTime":1599.6,"endTime":1602.21,"body":"to do something I want to"},{"speaker":"Danielle Hayden","startTime":1599.6,"endTime":1602.21,"body":"do it like yesterday,"},{"speaker":"Danielle Hayden","startTime":1602.81,"endTime":1606.4699999999998,"body":"like now. And so I have"},{"speaker":"Danielle Hayden","startTime":1602.81,"endTime":1606.4699999999998,"body":"to tell myself, wait a"},{"speaker":"Danielle Hayden","startTime":1606.4699999999998,"endTime":1611.54,"body":"minute, take that moment,"},{"speaker":"Danielle Hayden","startTime":1606.4699999999998,"endTime":1611.54,"body":"reflect on on, like,"},{"speaker":"Danielle Hayden","startTime":1611.8400000000001,"endTime":1614.2399999999998,"body":"what's coming and what's"},{"speaker":"Danielle Hayden","startTime":1611.8400000000001,"endTime":1614.2399999999998,"body":"going and does this"},{"speaker":"Danielle Hayden","startTime":1614.2399999999998,"endTime":1616.79,"body":"really make sense for me"},{"speaker":"Danielle Hayden","startTime":1614.2399999999998,"endTime":1616.79,"body":"my business and in the"},{"speaker":"Danielle Hayden","startTime":1616.79,"endTime":1621.38,"body":"team? You know, another"},{"speaker":"Danielle Hayden","startTime":1616.79,"endTime":1621.38,"body":"example of this is is"},{"speaker":"Danielle Hayden","startTime":1621.38,"endTime":1625.4899999999998,"body":"just double making a"},{"speaker":"Danielle Hayden","startTime":1621.38,"endTime":1625.4899999999998,"body":"double downplay on what's"},{"speaker":"Danielle Hayden","startTime":1625.4899999999998,"endTime":1628.9099999999999,"body":"working and not doing"},{"speaker":"Danielle Hayden","startTime":1625.4899999999998,"endTime":1628.9099999999999,"body":"what isn't working. We"},{"speaker":"Danielle Hayden","startTime":1628.9099999999999,"endTime":1632.3600000000001,"body":"had a client who she had"},{"speaker":"Danielle Hayden","startTime":1628.9099999999999,"endTime":1632.3600000000001,"body":"launched a new service"},{"speaker":"Danielle Hayden","startTime":1632.3600000000001,"endTime":1635.7199999999998,"body":"line and her business and"},{"speaker":"Danielle Hayden","startTime":1632.3600000000001,"endTime":1635.7199999999998,"body":"We were sending her a"},{"speaker":"Danielle Hayden","startTime":1635.7199999999998,"endTime":1639.17,"body":"weekly dashboard, and"},{"speaker":"Danielle Hayden","startTime":1635.7199999999998,"endTime":1639.17,"body":"monthly financials. And"},{"speaker":"Danielle Hayden","startTime":1639.9499999999998,"endTime":1643.79,"body":"she was watching her"},{"speaker":"Danielle Hayden","startTime":1639.9499999999998,"endTime":1643.79,"body":"credit cards go up and"},{"speaker":"Danielle Hayden","startTime":1643.79,"endTime":1646.6999999999998,"body":"her availability go down"},{"speaker":"Danielle Hayden","startTime":1643.79,"endTime":1646.6999999999998,"body":"and her cash dwindling,"},{"speaker":"Danielle Hayden","startTime":1647.1799999999998,"endTime":1650.7199999999998,"body":"but her clients owed her"},{"speaker":"Danielle Hayden","startTime":1647.1799999999998,"endTime":1650.7199999999998,"body":"a ton of money. And she"},{"speaker":"Danielle Hayden","startTime":1650.7199999999998,"endTime":1653.7199999999998,"body":"owed her contractors a"},{"speaker":"Danielle Hayden","startTime":1650.7199999999998,"endTime":1653.7199999999998,"body":"ton of money. And we"},{"speaker":"Danielle Hayden","startTime":1653.7199999999998,"endTime":1656.7199999999998,"body":"watched these numbers"},{"speaker":"Danielle Hayden","startTime":1653.7199999999998,"endTime":1656.7199999999998,"body":"over several months. And"},{"speaker":"Danielle Hayden","startTime":1657.02,"endTime":1659.5700000000002,"body":"she quickly made a"},{"speaker":"Danielle Hayden","startTime":1657.02,"endTime":1659.5700000000002,"body":"decision, this, this new"},{"speaker":"Danielle Hayden","startTime":1659.5700000000002,"endTime":1663.7399999999998,"body":"line is not going to work"},{"speaker":"Danielle Hayden","startTime":1659.5700000000002,"endTime":1663.7399999999998,"body":"for me. I wish she didn't"},{"speaker":"Danielle Hayden","startTime":1663.7399999999998,"endTime":1665.9899999999998,"body":"realize was that her"},{"speaker":"Danielle Hayden","startTime":1663.7399999999998,"endTime":1665.9899999999998,"body":"contracts were going her"},{"speaker":"Danielle Hayden","startTime":1665.9899999999998,"endTime":1669.6799999999998,"body":"contractors were going"},{"speaker":"Danielle Hayden","startTime":1665.9899999999998,"endTime":1669.6799999999998,"body":"over scope. And she was"},{"speaker":"Danielle Hayden","startTime":1669.6799999999998,"endTime":1672.5300000000002,"body":"responsible for that. And"},{"speaker":"Danielle Hayden","startTime":1669.6799999999998,"endTime":1672.5300000000002,"body":"she, she was earning a"},{"speaker":"Danielle Hayden","startTime":1672.5300000000002,"endTime":1675.08,"body":"contract with the client."},{"speaker":"Danielle Hayden","startTime":1672.5300000000002,"endTime":1675.08,"body":"So she couldn't over she"},{"speaker":"Danielle Hayden","startTime":1675.08,"endTime":1676.73,"body":"couldn't pass those"},{"speaker":"Danielle Hayden","startTime":1675.08,"endTime":1676.73,"body":"charges on to the"},{"speaker":"Danielle Hayden","startTime":1676.73,"endTime":1680.75,"body":"clients. And she was able"},{"speaker":"Danielle Hayden","startTime":1676.73,"endTime":1680.75,"body":"to terminate that"},{"speaker":"Danielle Hayden","startTime":1680.75,"endTime":1683.2399999999998,"body":"business. She started in"},{"speaker":"Danielle Hayden","startTime":1680.75,"endTime":1683.2399999999998,"body":"January, terminated in"},{"speaker":"Danielle Hayden","startTime":1683.2399999999998,"endTime":1686.63,"body":"August. And she says to"},{"speaker":"Danielle Hayden","startTime":1683.2399999999998,"endTime":1686.63,"body":"me all the time, like if,"},{"speaker":"Danielle Hayden","startTime":1686.75,"endTime":1689.0300000000002,"body":"if I, if I was not"},{"speaker":"Danielle Hayden","startTime":1686.75,"endTime":1689.0300000000002,"body":"looking at this, like if"},{"speaker":"Danielle Hayden","startTime":1689.0300000000002,"endTime":1691.7600000000002,"body":"I wasn't in tune in my my"},{"speaker":"Danielle Hayden","startTime":1689.0300000000002,"endTime":1691.7600000000002,"body":"business, I would have"},{"speaker":"Danielle Hayden","startTime":1691.7600000000002,"endTime":1695.2399999999998,"body":"just saw cash, but a"},{"speaker":"Danielle Hayden","startTime":1691.7600000000002,"endTime":1695.2399999999998,"body":"solid receivables. And I"},{"speaker":"Danielle Hayden","startTime":1695.3000000000002,"endTime":1697.6399999999999,"body":"would have, I would have"},{"speaker":"Danielle Hayden","startTime":1695.3000000000002,"endTime":1697.6399999999999,"body":"had any other insight and"},{"speaker":"Danielle Hayden","startTime":1697.6399999999999,"endTime":1699.1399999999999,"body":"I would have just"},{"speaker":"Danielle Hayden","startTime":1697.6399999999999,"endTime":1699.1399999999999,"body":"continued in this"},{"speaker":"Danielle Hayden","startTime":1699.1399999999999,"endTime":1702.0500000000002,"body":"business and god knows"},{"speaker":"Danielle Hayden","startTime":1699.1399999999999,"endTime":1702.0500000000002,"body":"what a bankrupt rocks in"},{"speaker":"Danielle Hayden","startTime":1702.0500000000002,"endTime":1705.17,"body":"my business, my family,"},{"speaker":"Danielle Hayden","startTime":1702.0500000000002,"endTime":1705.17,"body":"you know, the team"},{"speaker":"Danielle Hayden","startTime":1705.17,"endTime":1707.1799999999998,"body":"members, so I think"},{"speaker":"Danielle Hayden","startTime":1705.17,"endTime":1707.1799999999998,"body":"there's a lot there."},{"speaker":"Krystal Proffitt","startTime":1707.81,"endTime":1709.1599999999999,"body":"Yeah,"},{"speaker":"Krystal Proffitt","startTime":1707.81,"endTime":1709.1599999999999,"body":"oh my gosh, that's so"},{"speaker":"Krystal Proffitt","startTime":1709.1599999999999,"endTime":1711.8000000000002,"body":"powerful. And I mean, and"},{"speaker":"Krystal Proffitt","startTime":1709.1599999999999,"endTime":1711.8000000000002,"body":"that, and then looking at"},{"speaker":"Krystal Proffitt","startTime":1711.8000000000002,"endTime":1714.5900000000001,"body":"numbers that way, like it"},{"speaker":"Krystal Proffitt","startTime":1711.8000000000002,"endTime":1714.5900000000001,"body":"sounds scary of the"},{"speaker":"Krystal Proffitt","startTime":1714.5900000000001,"endTime":1717.35,"body":"possible like, what if"},{"speaker":"Krystal Proffitt","startTime":1714.5900000000001,"endTime":1717.35,"body":"scenarios of people that"},{"speaker":"Krystal Proffitt","startTime":1717.38,"endTime":1720.3200000000002,"body":"you know, that don't that"},{"speaker":"Krystal Proffitt","startTime":1717.38,"endTime":1720.3200000000002,"body":"they're, it's mismanaged."},{"speaker":"Krystal Proffitt","startTime":1720.35,"endTime":1722.5100000000002,"body":"And I think again, that's"},{"speaker":"Krystal Proffitt","startTime":1720.35,"endTime":1722.5100000000002,"body":"where the shame and the"},{"speaker":"Krystal Proffitt","startTime":1722.5100000000002,"endTime":1724.2800000000002,"body":"fear and all the things"},{"speaker":"Krystal Proffitt","startTime":1722.5100000000002,"endTime":1724.2800000000002,"body":"start creeping in."},{"speaker":"Krystal Proffitt","startTime":1724.4299999999998,"endTime":1726.4699999999998,"body":"Because we are emotional,"},{"speaker":"Krystal Proffitt","startTime":1724.4299999999998,"endTime":1726.4699999999998,"body":"because we're so"},{"speaker":"Krystal Proffitt","startTime":1726.4699999999998,"endTime":1728.7800000000002,"body":"passionate, right?"},{"speaker":"Krystal Proffitt","startTime":1726.4699999999998,"endTime":1728.7800000000002,"body":"Everyone's so passionate"},{"speaker":"Krystal Proffitt","startTime":1728.7800000000002,"endTime":1730.85,"body":"about their business,"},{"speaker":"Krystal Proffitt","startTime":1728.7800000000002,"endTime":1730.85,"body":"because they know that"},{"speaker":"Krystal Proffitt","startTime":1730.85,"endTime":1732.5,"body":"they're creating"},{"speaker":"Krystal Proffitt","startTime":1730.85,"endTime":1732.5,"body":"something that can help"},{"speaker":"Krystal Proffitt","startTime":1732.5,"endTime":1735.38,"body":"people or be something"},{"speaker":"Krystal Proffitt","startTime":1732.5,"endTime":1735.38,"body":"that is worthwhile to be"},{"speaker":"Krystal Proffitt","startTime":1735.38,"endTime":1738.71,"body":"out in the world. And so"},{"speaker":"Krystal Proffitt","startTime":1735.38,"endTime":1738.71,"body":"I love that, you know,"},{"speaker":"Krystal Proffitt","startTime":1738.71,"endTime":1741.56,"body":"just that story of"},{"speaker":"Krystal Proffitt","startTime":1738.71,"endTime":1741.56,"body":"looking at it can help"},{"speaker":"Krystal Proffitt","startTime":1741.56,"endTime":1745.52,"body":"you avoid potential"},{"speaker":"Krystal Proffitt","startTime":1741.56,"endTime":1745.52,"body":"problems down the road?"},{"speaker":"Krystal Proffitt","startTime":1745.7600000000002,"endTime":1749.9,"body":"For sure. For sure. Well,"},{"speaker":"Krystal Proffitt","startTime":1745.7600000000002,"endTime":1749.9,"body":"I have a question about,"},{"speaker":"Krystal Proffitt","startTime":1750.02,"endTime":1751.94,"body":"I'm thinking of the"},{"speaker":"Krystal Proffitt","startTime":1750.02,"endTime":1751.94,"body":"people listening right"},{"speaker":"Krystal Proffitt","startTime":1751.94,"endTime":1755.2399999999998,"body":"now who say, That's great"},{"speaker":"Krystal Proffitt","startTime":1751.94,"endTime":1755.2399999999998,"body":"Krystal and Danielle, but"},{"speaker":"Krystal Proffitt","startTime":1755.27,"endTime":1758.2399999999998,"body":"my podcasts and what I'm"},{"speaker":"Krystal Proffitt","startTime":1755.27,"endTime":1758.2399999999998,"body":"doing right now, is it"},{"speaker":"Krystal Proffitt","startTime":1758.2399999999998,"endTime":1761.5100000000002,"body":"technically a business?"},{"speaker":"Krystal Proffitt","startTime":1758.2399999999998,"endTime":1761.5100000000002,"body":"I'm just getting started,"},{"speaker":"Krystal Proffitt","startTime":1761.5100000000002,"endTime":1765.1999999999998,"body":"and I'm just creating"},{"speaker":"Krystal Proffitt","startTime":1761.5100000000002,"endTime":1765.1999999999998,"body":"content, and it's still"},{"speaker":"Krystal Proffitt","startTime":1765.23,"endTime":1769.19,"body":"it's like in that phase"},{"speaker":"Krystal Proffitt","startTime":1765.23,"endTime":1769.19,"body":"of it's kind of a hobby,"},{"speaker":"Krystal Proffitt","startTime":1769.19,"endTime":1772.46,"body":"but I'm trying to grow it"},{"speaker":"Krystal Proffitt","startTime":1769.19,"endTime":1772.46,"body":"into a business, is there"},{"speaker":"Krystal Proffitt","startTime":1772.46,"endTime":1774.9499999999998,"body":"something that they can"},{"speaker":"Krystal Proffitt","startTime":1772.46,"endTime":1774.9499999999998,"body":"do some kind of systems"},{"speaker":"Krystal Proffitt","startTime":1774.9499999999998,"endTime":1778.0700000000002,"body":"or processes that they"},{"speaker":"Krystal Proffitt","startTime":1774.9499999999998,"endTime":1778.0700000000002,"body":"could be doing now maybe"},{"speaker":"Krystal Proffitt","startTime":1778.0700000000002,"endTime":1781.52,"body":"before they've legally"},{"speaker":"Krystal Proffitt","startTime":1778.0700000000002,"endTime":1781.52,"body":"formed an LLC, and"},{"speaker":"Krystal Proffitt","startTime":1781.52,"endTime":1784.46,"body":"they've actually like"},{"speaker":"Krystal Proffitt","startTime":1781.52,"endTime":1784.46,"body":"legitimate legitimize"},{"speaker":"Krystal Proffitt","startTime":1784.46,"endTime":1786.29,"body":"their business? Is there"},{"speaker":"Krystal Proffitt","startTime":1784.46,"endTime":1786.29,"body":"something that they could"},{"speaker":"Krystal Proffitt","startTime":1786.29,"endTime":1789.56,"body":"be doing on a regular"},{"speaker":"Krystal Proffitt","startTime":1786.29,"endTime":1789.56,"body":"basis to transition a lot"},{"speaker":"Krystal Proffitt","startTime":1789.5900000000001,"endTime":1793.4,"body":"easier to whenever they"},{"speaker":"Krystal Proffitt","startTime":1789.5900000000001,"endTime":1793.4,"body":"are a formal business,"},{"speaker":"Krystal Proffitt","startTime":1793.4299999999998,"endTime":1795.1999999999998,"body":"start thinking of"},{"speaker":"Krystal Proffitt","startTime":1793.4299999999998,"endTime":1795.1999999999998,"body":"yourself as a business?"},{"speaker":"Danielle Hayden","startTime":1796.3400000000001,"endTime":1798.35,"body":"You"},{"speaker":"Danielle Hayden","startTime":1796.3400000000001,"endTime":1798.35,"body":"know, I, I think that"},{"speaker":"Danielle Hayden","startTime":1798.35,"endTime":1801.02,"body":"that's, you know, we"},{"speaker":"Danielle Hayden","startTime":1798.35,"endTime":1801.02,"body":"we've worked with so many"},{"speaker":"Danielle Hayden","startTime":1801.02,"endTime":1803.7199999999998,"body":"clients who have said"},{"speaker":"Danielle Hayden","startTime":1801.02,"endTime":1803.7199999999998,"body":"this, I had a hobby, I"},{"speaker":"Danielle Hayden","startTime":1803.7199999999998,"endTime":1805.37,"body":"had a hobby, all of a"},{"speaker":"Danielle Hayden","startTime":1803.7199999999998,"endTime":1805.37,"body":"sudden, it was a"},{"speaker":"Danielle Hayden","startTime":1805.37,"endTime":1807.83,"body":"business, obviously, I"},{"speaker":"Danielle Hayden","startTime":1805.37,"endTime":1807.83,"body":"was making money, I had a"},{"speaker":"Danielle Hayden","startTime":1807.83,"endTime":1812.0300000000002,"body":"ton of money coming in"},{"speaker":"Danielle Hayden","startTime":1807.83,"endTime":1812.0300000000002,"body":"and out and oops, what I"},{"speaker":"Danielle Hayden","startTime":1812.0300000000002,"endTime":1815.3600000000001,"body":"do now, I want I want you"},{"speaker":"Danielle Hayden","startTime":1812.0300000000002,"endTime":1815.3600000000001,"body":"to think about your"},{"speaker":"Danielle Hayden","startTime":1815.3600000000001,"endTime":1818.8400000000001,"body":"mindset, let's let's take"},{"speaker":"Danielle Hayden","startTime":1815.3600000000001,"endTime":1818.8400000000001,"body":"take a step back. If I"},{"speaker":"Danielle Hayden","startTime":1818.8400000000001,"endTime":1823.6399999999999,"body":"can think of myself as a"},{"speaker":"Danielle Hayden","startTime":1818.8400000000001,"endTime":1823.6399999999999,"body":"business and and shift my"},{"speaker":"Danielle Hayden","startTime":1823.6399999999999,"endTime":1829.88,"body":"mindset, growth feels"},{"speaker":"Danielle Hayden","startTime":1823.6399999999999,"endTime":1829.88,"body":"more possible. It's just"},{"speaker":"Danielle Hayden","startTime":1829.88,"endTime":1834.62,"body":"a shift in your energy."},{"speaker":"Danielle Hayden","startTime":1829.88,"endTime":1834.62,"body":"From a tactical tactical"},{"speaker":"Danielle Hayden","startTime":1834.62,"endTime":1837.1399999999999,"body":"place, separate your"},{"speaker":"Danielle Hayden","startTime":1834.62,"endTime":1837.1399999999999,"body":"business and your"},{"speaker":"Danielle Hayden","startTime":1837.1399999999999,"endTime":1840.92,"body":"personal as soon as"},{"speaker":"Danielle Hayden","startTime":1837.1399999999999,"endTime":1840.92,"body":"possible. So the minute"},{"speaker":"Danielle Hayden","startTime":1840.92,"endTime":1844.25,"body":"you buy the microphone,"},{"speaker":"Danielle Hayden","startTime":1840.92,"endTime":1844.25,"body":"separate your business"},{"speaker":"Danielle Hayden","startTime":1844.25,"endTime":1846.44,"body":"and your personal because"},{"speaker":"Danielle Hayden","startTime":1844.25,"endTime":1846.44,"body":"you already have a"},{"speaker":"Danielle Hayden","startTime":1846.44,"endTime":1848.69,"body":"business expense, and how"},{"speaker":"Danielle Hayden","startTime":1846.44,"endTime":1848.69,"body":"can you keep track of"},{"speaker":"Danielle Hayden","startTime":1848.69,"endTime":1851.2399999999998,"body":"them. If they're"},{"speaker":"Danielle Hayden","startTime":1848.69,"endTime":1851.2399999999998,"body":"commingled? The IRS has a"},{"speaker":"Danielle Hayden","startTime":1851.2399999999998,"endTime":1853.85,"body":"bunch of rules about why"},{"speaker":"Danielle Hayden","startTime":1851.2399999999998,"endTime":1853.85,"body":"you should separate them"},{"speaker":"Danielle Hayden","startTime":1853.85,"endTime":1856.6100000000001,"body":"as well. So start today,"},{"speaker":"Danielle Hayden","startTime":1853.85,"endTime":1856.6100000000001,"body":"just get in the practice."},{"speaker":"Danielle Hayden","startTime":1857.3600000000001,"endTime":1862.13,"body":"I am the pain in the butt"},{"speaker":"Danielle Hayden","startTime":1857.3600000000001,"endTime":1862.13,"body":"at Target, who will make"},{"speaker":"Danielle Hayden","startTime":1862.13,"endTime":1865.1,"body":"you wait because I have"},{"speaker":"Danielle Hayden","startTime":1862.13,"endTime":1865.1,"body":"to buy a business credit"},{"speaker":"Danielle Hayden","startTime":1865.1,"endTime":1867.08,"body":"card and a personal"},{"speaker":"Danielle Hayden","startTime":1865.1,"endTime":1867.08,"body":"credit card. And I will"},{"speaker":"Danielle Hayden","startTime":1867.44,"endTime":1870.4699999999998,"body":"bring out two"},{"speaker":"Danielle Hayden","startTime":1867.44,"endTime":1870.4699999999998,"body":"transactions. be that"},{"speaker":"Danielle Hayden","startTime":1870.4699999999998,"endTime":1873.1100000000001,"body":"person because it's"},{"speaker":"Danielle Hayden","startTime":1870.4699999999998,"endTime":1873.1100000000001,"body":"important, so that you"},{"speaker":"Danielle Hayden","startTime":1873.1399999999999,"endTime":1876.08,"body":"can start keeping track"},{"speaker":"Danielle Hayden","startTime":1873.1399999999999,"endTime":1876.08,"body":"of your expenses, you can"},{"speaker":"Danielle Hayden","startTime":1876.08,"endTime":1878.5100000000002,"body":"start keeping track of"},{"speaker":"Danielle Hayden","startTime":1876.08,"endTime":1878.5100000000002,"body":"the information. And that"},{"speaker":"Danielle Hayden","startTime":1878.5100000000002,"endTime":1880.6399999999999,"body":"way when you're ready for"},{"speaker":"Danielle Hayden","startTime":1878.5100000000002,"endTime":1880.6399999999999,"body":"an accounting software"},{"speaker":"Danielle Hayden","startTime":1880.67,"endTime":1883.2199999999998,"body":"when you're ready, and"},{"speaker":"Danielle Hayden","startTime":1880.67,"endTime":1883.2199999999998,"body":"you're and you're really"},{"speaker":"Danielle Hayden","startTime":1883.6399999999999,"endTime":1885.92,"body":"ready to start looking at"},{"speaker":"Danielle Hayden","startTime":1883.6399999999999,"endTime":1885.92,"body":"the information is"},{"speaker":"Danielle Hayden","startTime":1885.9499999999998,"endTime":1888.9499999999998,"body":"already there. And then"},{"speaker":"Danielle Hayden","startTime":1885.9499999999998,"endTime":1888.9499999999998,"body":"when you upload it to"},{"speaker":"Danielle Hayden","startTime":1888.9499999999998,"endTime":1892.73,"body":"QuickBooks or WAV or"},{"speaker":"Danielle Hayden","startTime":1888.9499999999998,"endTime":1892.73,"body":"zero, whatever accounting"},{"speaker":"Danielle Hayden","startTime":1892.73,"endTime":1895.37,"body":"software you choose, it's"},{"speaker":"Danielle Hayden","startTime":1892.73,"endTime":1895.37,"body":"already been separated"},{"speaker":"Danielle Hayden","startTime":1895.37,"endTime":1897.56,"body":"from your personal so you"},{"speaker":"Danielle Hayden","startTime":1895.37,"endTime":1897.56,"body":"can just create that bank"},{"speaker":"Danielle Hayden","startTime":1897.56,"endTime":1900.62,"body":"feed pull all those"},{"speaker":"Danielle Hayden","startTime":1897.56,"endTime":1900.62,"body":"transactions in when you"},{"speaker":"Danielle Hayden","startTime":1900.62,"endTime":1902.3600000000001,"body":"go to work with your tax"},{"speaker":"Danielle Hayden","startTime":1900.62,"endTime":1902.3600000000001,"body":"accountant or a"},{"speaker":"Danielle Hayden","startTime":1902.3600000000001,"endTime":1905.48,"body":"bookkeeper. It'll make"},{"speaker":"Danielle Hayden","startTime":1902.3600000000001,"endTime":1905.48,"body":"working with them that"},{"speaker":"Danielle Hayden","startTime":1905.48,"endTime":1907.88,"body":"much easier. So the"},{"speaker":"Danielle Hayden","startTime":1905.48,"endTime":1907.88,"body":"number one tactical"},{"speaker":"Danielle Hayden","startTime":1907.88,"endTime":1909.83,"body":"advice I can give you a"},{"speaker":"Danielle Hayden","startTime":1907.88,"endTime":1909.83,"body":"separate business and"},{"speaker":"Danielle Hayden","startTime":1909.83,"endTime":1912.6799999999998,"body":"personal and this doesn't"},{"speaker":"Danielle Hayden","startTime":1909.83,"endTime":1912.6799999999998,"body":"have to be complicated."},{"speaker":"Danielle Hayden","startTime":1913.4,"endTime":1916.9699999999998,"body":"You can just go open a"},{"speaker":"Danielle Hayden","startTime":1913.4,"endTime":1916.9699999999998,"body":"separate checking account"},{"speaker":"Danielle Hayden","startTime":1917.0900000000001,"endTime":1921.1100000000001,"body":"that is in your name."},{"speaker":"Danielle Hayden","startTime":1917.0900000000001,"endTime":1921.1100000000001,"body":"Alright, so it could just"},{"speaker":"Danielle Hayden","startTime":1921.1100000000001,"endTime":1923.1799999999998,"body":"be ones that Key Bank"},{"speaker":"Danielle Hayden","startTime":1921.1100000000001,"endTime":1923.1799999999998,"body":"ones that you don't like"},{"speaker":"Danielle Hayden","startTime":1923.21,"endTime":1924.8600000000001,"body":"just pick two different"},{"speaker":"Danielle Hayden","startTime":1923.21,"endTime":1924.8600000000001,"body":"banks right so that"},{"speaker":"Danielle Hayden","startTime":1924.8600000000001,"endTime":1927.5,"body":"they're just two"},{"speaker":"Danielle Hayden","startTime":1924.8600000000001,"endTime":1927.5,"body":"different accounts. Same"},{"speaker":"Danielle Hayden","startTime":1927.5,"endTime":1931.4,"body":"thing with credit cards."},{"speaker":"Danielle Hayden","startTime":1927.5,"endTime":1931.4,"body":"When we started I said I"},{"speaker":"Danielle Hayden","startTime":1931.4,"endTime":1933.17,"body":"don't think we're quite"},{"speaker":"Danielle Hayden","startTime":1931.4,"endTime":1933.17,"body":"ready for business credit"},{"speaker":"Danielle Hayden","startTime":1933.17,"endTime":1936.08,"body":"yet. I have To personal"},{"speaker":"Danielle Hayden","startTime":1933.17,"endTime":1936.08,"body":"cars, I have an American"},{"speaker":"Danielle Hayden","startTime":1936.08,"endTime":1938.15,"body":"Express and discover what"},{"speaker":"Danielle Hayden","startTime":1936.08,"endTime":1938.15,"body":"I'm going to use"},{"speaker":"Danielle Hayden","startTime":1938.15,"endTime":1939.77,"body":"personally what I'm going"},{"speaker":"Danielle Hayden","startTime":1938.15,"endTime":1939.77,"body":"to use for the business"},{"speaker":"Danielle Hayden","startTime":1939.77,"endTime":1942.5300000000002,"body":"moving forward and just"},{"speaker":"Danielle Hayden","startTime":1939.77,"endTime":1942.5300000000002,"body":"have that separation. So"},{"speaker":"Danielle Hayden","startTime":1942.83,"endTime":1945.1999999999998,"body":"I don't want this to even"},{"speaker":"Danielle Hayden","startTime":1942.83,"endTime":1945.1999999999998,"body":"this one step to feel"},{"speaker":"Danielle Hayden","startTime":1945.1999999999998,"endTime":1947.96,"body":"overwhelming. It is"},{"speaker":"Danielle Hayden","startTime":1945.1999999999998,"endTime":1947.96,"body":"doable wherever you're at"},{"speaker":"Danielle Hayden","startTime":1947.96,"endTime":1948.4699999999998,"body":"right now."},{"speaker":"Krystal Proffitt","startTime":1949.13,"endTime":1950.5100000000002,"body":"Now"},{"speaker":"Krystal Proffitt","startTime":1949.13,"endTime":1950.5100000000002,"body":"this is so good. And I"},{"speaker":"Krystal Proffitt","startTime":1950.5100000000002,"endTime":1953.0,"body":"love the idea of you"},{"speaker":"Krystal Proffitt","startTime":1950.5100000000002,"endTime":1953.0,"body":"know, you not having to"},{"speaker":"Krystal Proffitt","startTime":1953.0,"endTime":1954.9499999999998,"body":"say you got to go"},{"speaker":"Krystal Proffitt","startTime":1953.0,"endTime":1954.9499999999998,"body":"incorporate you got to"},{"speaker":"Krystal Proffitt","startTime":1954.9499999999998,"endTime":1956.9899999999998,"body":"have LLC, you got to do"},{"speaker":"Krystal Proffitt","startTime":1954.9499999999998,"endTime":1956.9899999999998,"body":"all that, like just go to"},{"speaker":"Krystal Proffitt","startTime":1956.9899999999998,"endTime":1958.9099999999999,"body":"your bank and get another"},{"speaker":"Krystal Proffitt","startTime":1956.9899999999998,"endTime":1958.9099999999999,"body":"account. Simple as that."},{"speaker":"Krystal Proffitt","startTime":1958.9099999999999,"endTime":1961.88,"body":"And then you can go"},{"speaker":"Krystal Proffitt","startTime":1958.9099999999999,"endTime":1961.88,"body":"forward, but I totally"},{"speaker":"Krystal Proffitt","startTime":1961.88,"endTime":1964.85,"body":"agree. I know. My dad"},{"speaker":"Krystal Proffitt","startTime":1961.88,"endTime":1964.85,"body":"growing up he had his own"},{"speaker":"Krystal Proffitt","startTime":1964.85,"endTime":1968.33,"body":"plumbing business and"},{"speaker":"Krystal Proffitt","startTime":1964.85,"endTime":1968.33,"body":"data love you. But oh my"},{"speaker":"Krystal Proffitt","startTime":1968.33,"endTime":1972.1100000000001,"body":"lord, I was not I'd never"},{"speaker":"Krystal Proffitt","startTime":1968.33,"endTime":1972.1100000000001,"body":"did his books I have a"},{"speaker":"Krystal Proffitt","startTime":1972.1100000000001,"endTime":1974.0300000000002,"body":"friend from high school"},{"speaker":"Krystal Proffitt","startTime":1972.1100000000001,"endTime":1974.0300000000002,"body":"was the one that did his"},{"speaker":"Krystal Proffitt","startTime":1974.0300000000002,"endTime":1975.8600000000001,"body":"books. And she was just"},{"speaker":"Krystal Proffitt","startTime":1974.0300000000002,"endTime":1975.8600000000001,"body":"like, Krystal, oh my"},{"speaker":"Krystal Proffitt","startTime":1975.8600000000001,"endTime":1978.71,"body":"gosh, tell your dad to"},{"speaker":"Krystal Proffitt","startTime":1975.8600000000001,"endTime":1978.71,"body":"stop using like, he's"},{"speaker":"Krystal Proffitt","startTime":1978.71,"endTime":1980.5700000000002,"body":"it's everything was just"},{"speaker":"Krystal Proffitt","startTime":1978.71,"endTime":1980.5700000000002,"body":"all together. And it was"},{"speaker":"Krystal Proffitt","startTime":1980.5700000000002,"endTime":1983.7199999999998,"body":"just totally a mess. So I"},{"speaker":"Krystal Proffitt","startTime":1980.5700000000002,"endTime":1983.7199999999998,"body":"learned in like watching"},{"speaker":"Krystal Proffitt","startTime":1983.7199999999998,"endTime":1986.0,"body":"him, I knew that as soon"},{"speaker":"Krystal Proffitt","startTime":1983.7199999999998,"endTime":1986.0,"body":"as I was gonna get"},{"speaker":"Krystal Proffitt","startTime":1986.0,"endTime":1988.25,"body":"started, I'm like, okay,"},{"speaker":"Krystal Proffitt","startTime":1986.0,"endTime":1988.25,"body":"just separate, just have"},{"speaker":"Krystal Proffitt","startTime":1988.25,"endTime":1990.2600000000002,"body":"it separate. And I did"},{"speaker":"Krystal Proffitt","startTime":1988.25,"endTime":1990.2600000000002,"body":"just that we had a"},{"speaker":"Krystal Proffitt","startTime":1990.2600000000002,"endTime":1993.29,"body":"personal account that we"},{"speaker":"Krystal Proffitt","startTime":1990.2600000000002,"endTime":1993.29,"body":"weren't really using. And"},{"speaker":"Krystal Proffitt","startTime":1993.29,"endTime":1995.5700000000002,"body":"I was like, Well, I guess"},{"speaker":"Krystal Proffitt","startTime":1993.29,"endTime":1995.5700000000002,"body":"I'll just do this, and"},{"speaker":"Krystal Proffitt","startTime":1995.5700000000002,"endTime":1999.7399999999998,"body":"then eventually switched"},{"speaker":"Krystal Proffitt","startTime":1995.5700000000002,"endTime":1999.7399999999998,"body":"over to what is the LLC"},{"speaker":"Krystal Proffitt","startTime":1999.7399999999998,"endTime":2002.77,"body":"and everything else. So"},{"speaker":"Krystal Proffitt","startTime":1999.7399999999998,"endTime":2002.77,"body":"bottom line is, it is"},{"speaker":"Krystal Proffitt","startTime":2002.8000000000002,"endTime":2005.8600000000001,"body":"absolutely doable, and"},{"speaker":"Krystal Proffitt","startTime":2002.8000000000002,"endTime":2005.8600000000001,"body":"may take you an afternoon"},{"speaker":"Krystal Proffitt","startTime":2005.8899999999999,"endTime":2008.77,"body":"to get it done. But it's,"},{"speaker":"Krystal Proffitt","startTime":2005.8899999999999,"endTime":2008.77,"body":"I think it's worth it."},{"speaker":"Krystal Proffitt","startTime":2008.77,"endTime":2010.9,"body":"Because at the end of the"},{"speaker":"Krystal Proffitt","startTime":2008.77,"endTime":2010.9,"body":"day, it's going to be so"},{"speaker":"Krystal Proffitt","startTime":2010.9,"endTime":2013.6599999999999,"body":"much easier when you do"},{"speaker":"Krystal Proffitt","startTime":2010.9,"endTime":2013.6599999999999,"body":"hire someone like"},{"speaker":"Krystal Proffitt","startTime":2013.6599999999999,"endTime":2016.4499999999998,"body":"Danielle and her team to"},{"speaker":"Krystal Proffitt","startTime":2013.6599999999999,"endTime":2016.4499999999998,"body":"help you out. So"},{"speaker":"Krystal Proffitt","startTime":2016.5700000000002,"endTime":2018.3400000000001,"body":"actually, if someone's"},{"speaker":"Krystal Proffitt","startTime":2016.5700000000002,"endTime":2018.3400000000001,"body":"listening, and they're"},{"speaker":"Krystal Proffitt","startTime":2018.3400000000001,"endTime":2020.0500000000002,"body":"like, Oh, my gosh, I"},{"speaker":"Krystal Proffitt","startTime":2018.3400000000001,"endTime":2020.0500000000002,"body":"really need help with"},{"speaker":"Krystal Proffitt","startTime":2020.0500000000002,"endTime":2022.87,"body":"this. What are the steps"},{"speaker":"Krystal Proffitt","startTime":2020.0500000000002,"endTime":2022.87,"body":"to working with you and"},{"speaker":"Krystal Proffitt","startTime":2022.87,"endTime":2025.06,"body":"your team? How do you"},{"speaker":"Krystal Proffitt","startTime":2022.87,"endTime":2025.06,"body":"typically onboard a"},{"speaker":"Krystal Proffitt","startTime":2025.06,"endTime":2027.1,"body":"client? And what does"},{"speaker":"Krystal Proffitt","startTime":2025.06,"endTime":2027.1,"body":"that process look like?"},{"speaker":"Danielle Hayden","startTime":2027.4,"endTime":2029.8600000000001,"body":"Yeah. So"},{"speaker":"Danielle Hayden","startTime":2027.4,"endTime":2029.8600000000001,"body":"I always tell people, we"},{"speaker":"Danielle Hayden","startTime":2029.8600000000001,"endTime":2032.29,"body":"are the magic in the"},{"speaker":"Danielle Hayden","startTime":2029.8600000000001,"endTime":2032.29,"body":"middle between"},{"speaker":"Danielle Hayden","startTime":2032.3200000000002,"endTime":2036.13,"body":"Bookkeeping and Tax time."},{"speaker":"Danielle Hayden","startTime":2032.3200000000002,"endTime":2036.13,"body":"So we love to help"},{"speaker":"Danielle Hayden","startTime":2036.1599999999999,"endTime":2038.83,"body":"entrepreneurs understand"},{"speaker":"Danielle Hayden","startTime":2036.1599999999999,"endTime":2038.83,"body":"their numbers. And so if"},{"speaker":"Danielle Hayden","startTime":2038.83,"endTime":2040.42,"body":"you're somebody who was"},{"speaker":"Danielle Hayden","startTime":2038.83,"endTime":2040.42,"body":"like this is all"},{"speaker":"Danielle Hayden","startTime":2040.42,"endTime":2043.0300000000002,"body":"overwhelming, we want to"},{"speaker":"Danielle Hayden","startTime":2040.42,"endTime":2043.0300000000002,"body":"talk to you, because this"},{"speaker":"Danielle Hayden","startTime":2043.0300000000002,"endTime":2044.83,"body":"does not need to be"},{"speaker":"Danielle Hayden","startTime":2043.0300000000002,"endTime":2044.83,"body":"overwhelming, because I"},{"speaker":"Danielle Hayden","startTime":2044.83,"endTime":2048.25,"body":"promise you that this"},{"speaker":"Danielle Hayden","startTime":2044.83,"endTime":2048.25,"body":"information is what's"},{"speaker":"Danielle Hayden","startTime":2048.25,"endTime":2050.47,"body":"going to set you apart"},{"speaker":"Danielle Hayden","startTime":2048.25,"endTime":2050.47,"body":"from all the other"},{"speaker":"Danielle Hayden","startTime":2050.47,"endTime":2055.09,"body":"business owners. So when"},{"speaker":"Danielle Hayden","startTime":2050.47,"endTime":2055.09,"body":"we work with clients, I"},{"speaker":"Danielle Hayden","startTime":2055.09,"endTime":2058.81,"body":"do all of our discovery"},{"speaker":"Danielle Hayden","startTime":2055.09,"endTime":2058.81,"body":"calls. So we start with"},{"speaker":"Danielle Hayden","startTime":2058.81,"endTime":2060.55,"body":"just a call to learn more"},{"speaker":"Danielle Hayden","startTime":2058.81,"endTime":2060.55,"body":"about you and your"},{"speaker":"Danielle Hayden","startTime":2060.55,"endTime":2063.64,"body":"business, you'll talk to"},{"speaker":"Danielle Hayden","startTime":2060.55,"endTime":2063.64,"body":"me, I promise you I"},{"speaker":"Danielle Hayden","startTime":2064.84,"endTime":2067.93,"body":"friendly conversation, no"},{"speaker":"Danielle Hayden","startTime":2064.84,"endTime":2067.93,"body":"hard sales tactics, we'll"},{"speaker":"Danielle Hayden","startTime":2067.93,"endTime":2070.03,"body":"learn about your"},{"speaker":"Danielle Hayden","startTime":2067.93,"endTime":2070.03,"body":"business, what you have"},{"speaker":"Danielle Hayden","startTime":2070.03,"endTime":2072.67,"body":"in place today, where"},{"speaker":"Danielle Hayden","startTime":2070.03,"endTime":2072.67,"body":"you're struggling so that"},{"speaker":"Danielle Hayden","startTime":2072.67,"endTime":2075.64,"body":"we can be the best"},{"speaker":"Danielle Hayden","startTime":2072.67,"endTime":2075.64,"body":"resource for you. Once"},{"speaker":"Danielle Hayden","startTime":2075.64,"endTime":2077.26,"body":"somebody decides that"},{"speaker":"Danielle Hayden","startTime":2075.64,"endTime":2077.26,"body":"they want to move forward"},{"speaker":"Danielle Hayden","startTime":2077.26,"endTime":2081.31,"body":"with us, we make it as"},{"speaker":"Danielle Hayden","startTime":2077.26,"endTime":2081.31,"body":"easy as possible. We have"},{"speaker":"Danielle Hayden","startTime":2081.31,"endTime":2083.56,"body":"a team of account"},{"speaker":"Danielle Hayden","startTime":2081.31,"endTime":2083.56,"body":"managers and bookkeepers."},{"speaker":"Danielle Hayden","startTime":2084.16,"endTime":2085.84,"body":"And this is really"},{"speaker":"Danielle Hayden","startTime":2084.16,"endTime":2085.84,"body":"important because you're"},{"speaker":"Danielle Hayden","startTime":2085.84,"endTime":2088.03,"body":"not calling into an 800"},{"speaker":"Danielle Hayden","startTime":2085.84,"endTime":2088.03,"body":"number. You're not"},{"speaker":"Danielle Hayden","startTime":2088.03,"endTime":2090.22,"body":"getting somebody every"},{"speaker":"Danielle Hayden","startTime":2088.03,"endTime":2090.22,"body":"different every time you"},{"speaker":"Danielle Hayden","startTime":2090.22,"endTime":2092.53,"body":"have somebody who speaks"},{"speaker":"Danielle Hayden","startTime":2090.22,"endTime":2092.53,"body":"the same language as you."},{"speaker":"Danielle Hayden","startTime":2093.31,"endTime":2096.1,"body":"You can call them anytime"},{"speaker":"Danielle Hayden","startTime":2093.31,"endTime":2096.1,"body":"you can email them"},{"speaker":"Danielle Hayden","startTime":2096.1,"endTime":2099.46,"body":"anytime. So you'll have a"},{"speaker":"Danielle Hayden","startTime":2096.1,"endTime":2099.46,"body":"dedicated team who will"},{"speaker":"Danielle Hayden","startTime":2099.46,"endTime":2102.85,"body":"walk through every single"},{"speaker":"Danielle Hayden","startTime":2099.46,"endTime":2102.85,"body":"step with you in getting"},{"speaker":"Danielle Hayden","startTime":2102.88,"endTime":2105.55,"body":"all of these pieces and"},{"speaker":"Danielle Hayden","startTime":2102.88,"endTime":2105.55,"body":"parts set up. And then"},{"speaker":"Danielle Hayden","startTime":2105.55,"endTime":2107.98,"body":"literally, you go back to"},{"speaker":"Danielle Hayden","startTime":2105.55,"endTime":2107.98,"body":"making money and spending"},{"speaker":"Danielle Hayden","startTime":2107.98,"endTime":2111.1,"body":"money. And we stay behind"},{"speaker":"Danielle Hayden","startTime":2107.98,"endTime":2111.1,"body":"the scenes. We do all"},{"speaker":"Danielle Hayden","startTime":2111.1,"endTime":2113.44,"body":"your bookkeeping, we send"},{"speaker":"Danielle Hayden","startTime":2111.1,"endTime":2113.44,"body":"you the financial"},{"speaker":"Danielle Hayden","startTime":2113.44,"endTime":2116.02,"body":"reports, either each"},{"speaker":"Danielle Hayden","startTime":2113.44,"endTime":2116.02,"body":"week, month or quarter"},{"speaker":"Danielle Hayden","startTime":2116.02,"endTime":2118.81,"body":"like we talked about. And"},{"speaker":"Danielle Hayden","startTime":2116.02,"endTime":2118.81,"body":"and we're there to answer"},{"speaker":"Danielle Hayden","startTime":2118.81,"endTime":2121.9,"body":"questions and support"},{"speaker":"Danielle Hayden","startTime":2118.81,"endTime":2121.9,"body":"you. And lately, I've"},{"speaker":"Danielle Hayden","startTime":2121.9,"endTime":2124.06,"body":"been calling us the"},{"speaker":"Danielle Hayden","startTime":2121.9,"endTime":2124.06,"body":"accountability partner,"},{"speaker":"Danielle Hayden","startTime":2124.06,"endTime":2127.36,"body":"you didn't know that you"},{"speaker":"Danielle Hayden","startTime":2124.06,"endTime":2127.36,"body":"needed because whether"},{"speaker":"Danielle Hayden","startTime":2127.36,"endTime":2130.33,"body":"you like you don't have"},{"speaker":"Danielle Hayden","startTime":2127.36,"endTime":2130.33,"body":"to do anything. All of a"},{"speaker":"Danielle Hayden","startTime":2130.33,"endTime":2132.43,"body":"sudden we show up in your"},{"speaker":"Danielle Hayden","startTime":2130.33,"endTime":2132.43,"body":"inbox. Your bookkeeping"},{"speaker":"Danielle Hayden","startTime":2132.43,"endTime":2134.44,"body":"is done. And we say hey,"},{"speaker":"Danielle Hayden","startTime":2132.43,"endTime":2134.44,"body":"here's all of your"},{"speaker":"Danielle Hayden","startTime":2134.44,"endTime":2136.9,"body":"numbers. And let's book a"},{"speaker":"Danielle Hayden","startTime":2134.44,"endTime":2136.9,"body":"call to talk about it."},{"speaker":"Danielle Hayden","startTime":2138.37,"endTime":2140.11,"body":"You don't have to do"},{"speaker":"Danielle Hayden","startTime":2138.37,"endTime":2140.11,"body":"anything. It's just this"},{"speaker":"Danielle Hayden","startTime":2140.11,"endTime":2141.07,"body":"nice little gift."},{"speaker":"Krystal Proffitt","startTime":2141.99,"endTime":2143.43,"body":"Was"},{"speaker":"Krystal Proffitt","startTime":2141.99,"endTime":2143.43,"body":"this a y'all? Y'all can't"},{"speaker":"Krystal Proffitt","startTime":2143.43,"endTime":2145.35,"body":"see Danielle but she put"},{"speaker":"Krystal Proffitt","startTime":2143.43,"endTime":2145.35,"body":"her hands up but I'm just"},{"speaker":"Krystal Proffitt","startTime":2145.35,"endTime":2148.35,"body":"imagining like a silver"},{"speaker":"Krystal Proffitt","startTime":2145.35,"endTime":2148.35,"body":"platter served of all to"},{"speaker":"Krystal Proffitt","startTime":2148.35,"endTime":2150.54,"body":"you. They're all"},{"speaker":"Krystal Proffitt","startTime":2148.35,"endTime":2150.54,"body":"beautiful, like tied up"},{"speaker":"Krystal Proffitt","startTime":2150.54,"endTime":2153.12,"body":"in a bow like oh, pretty,"},{"speaker":"Krystal Proffitt","startTime":2150.54,"endTime":2153.12,"body":"it it's not overwhelming."},{"speaker":"Krystal Proffitt","startTime":2153.12,"endTime":2155.43,"body":"I think that that's the"},{"speaker":"Krystal Proffitt","startTime":2153.12,"endTime":2155.43,"body":"biggest piece of it is"},{"speaker":"Krystal Proffitt","startTime":2155.43,"endTime":2156.75,"body":"like she said, like, if"},{"speaker":"Krystal Proffitt","startTime":2155.43,"endTime":2156.75,"body":"you're feeling"},{"speaker":"Krystal Proffitt","startTime":2156.75,"endTime":2159.66,"body":"overwhelmed, you don't"},{"speaker":"Krystal Proffitt","startTime":2156.75,"endTime":2159.66,"body":"have to be in that place"},{"speaker":"Krystal Proffitt","startTime":2159.69,"endTime":2162.42,"body":"like and if you are brand"},{"speaker":"Krystal Proffitt","startTime":2159.69,"endTime":2162.42,"body":"new to entrepreneurship,"},{"speaker":"Krystal Proffitt","startTime":2162.54,"endTime":2164.43,"body":"like I've been doing this"},{"speaker":"Krystal Proffitt","startTime":2162.54,"endTime":2164.43,"body":"for a few years. Now I"},{"speaker":"Krystal Proffitt","startTime":2164.43,"endTime":2166.17,"body":"know what it feels like,"},{"speaker":"Krystal Proffitt","startTime":2164.43,"endTime":2166.17,"body":"whenever it's"},{"speaker":"Krystal Proffitt","startTime":2166.17,"endTime":2168.45,"body":"overwhelming. And you're"},{"speaker":"Krystal Proffitt","startTime":2166.17,"endTime":2168.45,"body":"like, I don't really know"},{"speaker":"Krystal Proffitt","startTime":2168.45,"endTime":2170.19,"body":"what I'm doing. But I"},{"speaker":"Krystal Proffitt","startTime":2168.45,"endTime":2170.19,"body":"guess that's just part of"},{"speaker":"Krystal Proffitt","startTime":2170.19,"endTime":2173.73,"body":"being an entrepreneur."},{"speaker":"Krystal Proffitt","startTime":2170.19,"endTime":2173.73,"body":"It's not. It's not, it's"},{"speaker":"Krystal Proffitt","startTime":2173.73,"endTime":2174.36,"body":"not"},{"speaker":"Danielle Hayden","startTime":2174.36,"endTime":2175.89,"body":"and you"},{"speaker":"Danielle Hayden","startTime":2174.36,"endTime":2175.89,"body":"know what, it's okay to"},{"speaker":"Danielle Hayden","startTime":2175.89,"endTime":2177.75,"body":"ask for help. You know,"},{"speaker":"Danielle Hayden","startTime":2175.89,"endTime":2177.75,"body":"we kind of breezed by"},{"speaker":"Danielle Hayden","startTime":2177.75,"endTime":2181.26,"body":"that before. We're all a"},{"speaker":"Danielle Hayden","startTime":2177.75,"endTime":2181.26,"body":"little guilty of this"},{"speaker":"Danielle Hayden","startTime":2181.26,"endTime":2183.66,"body":"when we start"},{"speaker":"Danielle Hayden","startTime":2181.26,"endTime":2183.66,"body":"entrepreneurship. We"},{"speaker":"Danielle Hayden","startTime":2183.66,"endTime":2187.71,"body":"think we have to do it"},{"speaker":"Danielle Hayden","startTime":2183.66,"endTime":2187.71,"body":"all. Maybe we saw our our"},{"speaker":"Danielle Hayden","startTime":2187.71,"endTime":2190.38,"body":"dads or moms, our"},{"speaker":"Danielle Hayden","startTime":2187.71,"endTime":2190.38,"body":"friends, somebody else"},{"speaker":"Danielle Hayden","startTime":2190.41,"endTime":2192.63,"body":"doing it all and that we"},{"speaker":"Danielle Hayden","startTime":2190.41,"endTime":2192.63,"body":"think that we have to,"},{"speaker":"Danielle Hayden","startTime":2193.5299999999997,"endTime":2195.9,"body":"it's okay to ask for"},{"speaker":"Danielle Hayden","startTime":2193.5299999999997,"endTime":2195.9,"body":"help. I call it our zone"},{"speaker":"Danielle Hayden","startTime":2195.9,"endTime":2198.96,"body":"of genius. Look, I did"},{"speaker":"Danielle Hayden","startTime":2195.9,"endTime":2198.96,"body":"not create our website,"},{"speaker":"Danielle Hayden","startTime":2198.96,"endTime":2202.62,"body":"right? Like, that's not"},{"speaker":"Danielle Hayden","startTime":2198.96,"endTime":2202.62,"body":"my zone of genius. You"},{"speaker":"Danielle Hayden","startTime":2202.62,"endTime":2205.41,"body":"want to get people in"},{"speaker":"Danielle Hayden","startTime":2202.62,"endTime":2205.41,"body":"your business who can"},{"speaker":"Danielle Hayden","startTime":2205.41,"endTime":2208.95,"body":"support you, so that you"},{"speaker":"Danielle Hayden","startTime":2205.41,"endTime":2208.95,"body":"can continue to do what"},{"speaker":"Danielle Hayden","startTime":2209.0099999999998,"endTime":2211.92,"body":"your zona genius is,"},{"speaker":"Danielle Hayden","startTime":2209.0099999999998,"endTime":2211.92,"body":"because I cannot tell you"},{"speaker":"Danielle Hayden","startTime":2211.92,"endTime":2215.25,"body":"how many times I've heard"},{"speaker":"Danielle Hayden","startTime":2211.92,"endTime":2215.25,"body":"of other entrepreneurs"},{"speaker":"Danielle Hayden","startTime":2215.6099999999997,"endTime":2217.1099999999997,"body":"going out of business"},{"speaker":"Danielle Hayden","startTime":2215.6099999999997,"endTime":2217.1099999999997,"body":"because they're burnt"},{"speaker":"Danielle Hayden","startTime":2217.1099999999997,"endTime":2220.62,"body":"out. They they're"},{"speaker":"Danielle Hayden","startTime":2217.1099999999997,"endTime":2220.62,"body":"fatigued. They they're"},{"speaker":"Danielle Hayden","startTime":2220.62,"endTime":2223.23,"body":"tired of doing it at all,"},{"speaker":"Danielle Hayden","startTime":2220.62,"endTime":2223.23,"body":"they never asked for help"},{"speaker":"Danielle Hayden","startTime":2223.2599999999998,"endTime":2226.65,"body":"and and then I see our"},{"speaker":"Danielle Hayden","startTime":2223.2599999999998,"endTime":2226.65,"body":"clients who show up day"},{"speaker":"Danielle Hayden","startTime":2226.65,"endTime":2231.72,"body":"in and day out energize"},{"speaker":"Danielle Hayden","startTime":2226.65,"endTime":2231.72,"body":"and and with this passion"},{"speaker":"Danielle Hayden","startTime":2231.72,"endTime":2234.15,"body":"because they're they're"},{"speaker":"Danielle Hayden","startTime":2231.72,"endTime":2234.15,"body":"showing up to do what"},{"speaker":"Danielle Hayden","startTime":2234.15,"endTime":2237.15,"body":"they want. Do and not for"},{"speaker":"Danielle Hayden","startTime":2234.15,"endTime":2237.15,"body":"all these little pieces"},{"speaker":"Danielle Hayden","startTime":2237.15,"endTime":2239.04,"body":"like bookkeeping that"},{"speaker":"Danielle Hayden","startTime":2237.15,"endTime":2239.04,"body":"they don't want."},{"speaker":"Krystal Proffitt","startTime":2241.38,"endTime":2242.6099999999997,"body":"I love"},{"speaker":"Krystal Proffitt","startTime":2241.38,"endTime":2242.6099999999997,"body":"it. Yeah, I hand it over"},{"speaker":"Krystal Proffitt","startTime":2242.6099999999997,"endTime":2244.47,"body":"to the people that have a"},{"speaker":"Krystal Proffitt","startTime":2242.6099999999997,"endTime":2244.47,"body":"passion for numbers"},{"speaker":"Krystal Proffitt","startTime":2244.47,"endTime":2246.0,"body":"because I imagine the"},{"speaker":"Krystal Proffitt","startTime":2244.47,"endTime":2246.0,"body":"people on your team,"},{"speaker":"Krystal Proffitt","startTime":2246.0,"endTime":2247.68,"body":"they're like, give them"},{"speaker":"Krystal Proffitt","startTime":2246.0,"endTime":2247.68,"body":"to us. Like, I just I"},{"speaker":"Krystal Proffitt","startTime":2247.68,"endTime":2249.48,"body":"want to dig through the"},{"speaker":"Krystal Proffitt","startTime":2247.68,"endTime":2249.48,"body":"numbers. And I want to"},{"speaker":"Krystal Proffitt","startTime":2249.48,"endTime":2251.13,"body":"see I want to run the"},{"speaker":"Krystal Proffitt","startTime":2249.48,"endTime":2251.13,"body":"reports and the"},{"speaker":"Krystal Proffitt","startTime":2251.13,"endTime":2252.0,"body":"spreadsheets like..."},{"speaker":"Danielle Hayden","startTime":2252.54,"endTime":2253.71,"body":"They"},{"speaker":"Danielle Hayden","startTime":2252.54,"endTime":2253.71,"body":"love it. Yeah."},{"speaker":"Krystal Proffitt","startTime":2254.1099999999997,"endTime":2257.02,"body":"Yes."},{"speaker":"Krystal Proffitt","startTime":2254.1099999999997,"endTime":2257.02,"body":"Like, I love it. Like, I"},{"speaker":"Krystal Proffitt","startTime":2257.02,"endTime":2259.96,"body":"have a few friends that,"},{"speaker":"Krystal Proffitt","startTime":2257.02,"endTime":2259.96,"body":"you know, they will say"},{"speaker":"Krystal Proffitt","startTime":2259.99,"endTime":2261.73,"body":"that the Gary Chapman,"},{"speaker":"Krystal Proffitt","startTime":2259.99,"endTime":2261.73,"body":"you know, it's like the"},{"speaker":"Krystal Proffitt","startTime":2261.73,"endTime":2263.89,"body":"five love love languages."},{"speaker":"Krystal Proffitt","startTime":2261.73,"endTime":2263.89,"body":"And they'll say"},{"speaker":"Krystal Proffitt","startTime":2263.89,"endTime":2266.62,"body":"spreadsheets are my love"},{"speaker":"Krystal Proffitt","startTime":2263.89,"endTime":2266.62,"body":"language like that is"},{"speaker":"Krystal Proffitt","startTime":2266.62,"endTime":2270.13,"body":"just where I shine. So I"},{"speaker":"Krystal Proffitt","startTime":2266.62,"endTime":2270.13,"body":"love hearing this. Well,"},{"speaker":"Krystal Proffitt","startTime":2270.16,"endTime":2272.62,"body":"Danielle, I'm actual"},{"speaker":"Krystal Proffitt","startTime":2270.16,"endTime":2272.62,"body":"y going to transition we'"},{"speaker":"Krystal Proffitt","startTime":2272.62,"endTime":2275.29,"body":"e going to go into anoth"},{"speaker":"Krystal Proffitt","startTime":2272.62,"endTime":2275.29,"body":"r segment, and I have so"},{"speaker":"Krystal Proffitt","startTime":2275.29,"endTime":2277.0299999999997,"body":"e rapid fire questions f"},{"speaker":"Krystal Proffitt","startTime":2275.29,"endTime":2277.0299999999997,"body":"r yo"},{"speaker":"Danielle Hayden","startTime":2277.02,"endTime":2277.38,"body":"Alright."},{"speaker":"Krystal Proffitt","startTime":2277.38,"endTime":2278.13,"body":"Oh, are"},{"speaker":"Krystal Proffitt","startTime":2277.38,"endTime":2278.13,"body":"you ready?"},{"speaker":"Danielle Hayden","startTime":2278.13,"endTime":2278.67,"body":"I'm"},{"speaker":"Danielle Hayden","startTime":2278.13,"endTime":2278.67,"body":"ready."},{"speaker":"Krystal Proffitt","startTime":2278.7,"endTime":2281.6099999999997,"body":"Ready?"},{"speaker":"Krystal Proffitt","startTime":2278.7,"endTime":2281.6099999999997,"body":"Okay. So what piece of"},{"speaker":"Krystal Proffitt","startTime":2281.6099999999997,"endTime":2284.43,"body":"advice would you give to"},{"speaker":"Krystal Proffitt","startTime":2281.6099999999997,"endTime":2284.43,"body":"someone who is a brand"},{"speaker":"Krystal Proffitt","startTime":2284.43,"endTime":2287.64,"body":"new podcaster or a brand"},{"speaker":"Krystal Proffitt","startTime":2284.43,"endTime":2287.64,"body":"new online business"},{"speaker":"Krystal Proffitt","startTime":2287.64,"endTime":2288.21,"body":"owner?"},{"speaker":"Danielle Hayden","startTime":2290.3399999999997,"endTime":2292.5,"body":"Just get"},{"speaker":"Danielle Hayden","startTime":2290.3399999999997,"endTime":2292.5,"body":"started. Just do it."},{"speaker":"Danielle Hayden","startTime":2292.5299999999997,"endTime":2296.49,"body":"You'll learn along the"},{"speaker":"Danielle Hayden","startTime":2292.5299999999997,"endTime":2296.49,"body":"way. I think we can all"},{"speaker":"Danielle Hayden","startTime":2296.49,"endTime":2299.7599999999998,"body":"get stuck in perfection"},{"speaker":"Danielle Hayden","startTime":2296.49,"endTime":2299.7599999999998,"body":"paralysis, and it doesn't"},{"speaker":"Danielle Hayden","startTime":2299.7599999999998,"endTime":2302.7599999999998,"body":"need to be perfect. It"},{"speaker":"Danielle Hayden","startTime":2299.7599999999998,"endTime":2302.7599999999998,"body":"needs to be there. Show"},{"speaker":"Danielle Hayden","startTime":2302.7599999999998,"endTime":2305.4,"body":"up. Somebody is watching"},{"speaker":"Danielle Hayden","startTime":2302.7599999999998,"endTime":2305.4,"body":"somebody is listening."},{"speaker":"Danielle Hayden","startTime":2305.7,"endTime":2308.3399999999997,"body":"And you'll learn and"},{"speaker":"Danielle Hayden","startTime":2305.7,"endTime":2308.3399999999997,"body":"pivot as you go. If you"},{"speaker":"Danielle Hayden","startTime":2308.3399999999997,"endTime":2309.75,"body":"don't start doing"},{"speaker":"Danielle Hayden","startTime":2308.3399999999997,"endTime":2309.75,"body":"anything, you're never"},{"speaker":"Danielle Hayden","startTime":2309.75,"endTime":2312.96,"body":"gonna learn and grow."},{"speaker":"Danielle Hayden","startTime":2309.75,"endTime":2312.96,"body":"That's so good. That's so"},{"speaker":"Danielle Hayden","startTime":2312.96,"endTime":2313.29,"body":"good."},{"speaker":"Krystal Proffitt","startTime":2313.77,"endTime":2316.95,"body":"Okay,"},{"speaker":"Krystal Proffitt","startTime":2313.77,"endTime":2316.95,"body":"so I this is a two part"},{"speaker":"Krystal Proffitt","startTime":2316.95,"endTime":2321.63,"body":"question. So what is the"},{"speaker":"Krystal Proffitt","startTime":2316.95,"endTime":2321.63,"body":"dream podcast you would"},{"speaker":"Krystal Proffitt","startTime":2321.63,"endTime":2325.71,"body":"love to be on? And who"},{"speaker":"Krystal Proffitt","startTime":2321.63,"endTime":2325.71,"body":"would be a dream podcast"},{"speaker":"Krystal Proffitt","startTime":2325.71,"endTime":2327.81,"body":"guests, you're like, Oh,"},{"speaker":"Krystal Proffitt","startTime":2325.71,"endTime":2327.81,"body":"my gosh, I would love to"},{"speaker":"Krystal Proffitt","startTime":2327.81,"endTime":2330.54,"body":"interview that person."},{"speaker":"Krystal Proffitt","startTime":2327.81,"endTime":2330.54,"body":"Oh."},{"speaker":"Danielle Hayden","startTime":2335.52,"endTime":2337.92,"body":"So I"},{"speaker":"Danielle Hayden","startTime":2335.52,"endTime":2337.92,"body":"would love to interview"},{"speaker":"Danielle Hayden","startTime":2337.92,"endTime":2344.43,"body":"somebody who has failed"},{"speaker":"Danielle Hayden","startTime":2337.92,"endTime":2344.43,"body":"businesses over and over"},{"speaker":"Danielle Hayden","startTime":2344.43,"endTime":2348.0,"body":"again, or who really"},{"speaker":"Danielle Hayden","startTime":2344.43,"endTime":2348.0,"body":"struggles with money"},{"speaker":"Danielle Hayden","startTime":2348.0,"endTime":2351.15,"body":"mindset issues. They have"},{"speaker":"Danielle Hayden","startTime":2348.0,"endTime":2351.15,"body":"no idea how to read the"},{"speaker":"Danielle Hayden","startTime":2351.15,"endTime":2356.16,"body":"numbers, or they have"},{"speaker":"Danielle Hayden","startTime":2351.15,"endTime":2356.16,"body":"fears and struggles"},{"speaker":"Danielle Hayden","startTime":2356.19,"endTime":2358.83,"body":"because I think that"},{"speaker":"Danielle Hayden","startTime":2356.19,"endTime":2358.83,"body":"those are the people."},{"speaker":"Danielle Hayden","startTime":2360.24,"endTime":2363.6,"body":"When they're able to"},{"speaker":"Danielle Hayden","startTime":2360.24,"endTime":2363.6,"body":"willingly show up and be"},{"speaker":"Danielle Hayden","startTime":2363.6,"endTime":2366.93,"body":"vulnerable, we can all"},{"speaker":"Danielle Hayden","startTime":2363.6,"endTime":2366.93,"body":"learn something so"},{"speaker":"Danielle Hayden","startTime":2366.93,"endTime":2371.49,"body":"powerful from them. In"},{"speaker":"Danielle Hayden","startTime":2366.93,"endTime":2371.49,"body":"the social media world,"},{"speaker":"Danielle Hayden","startTime":2371.49,"endTime":2375.0299999999997,"body":"we all show up with"},{"speaker":"Danielle Hayden","startTime":2371.49,"endTime":2375.0299999999997,"body":"fluff. And I just want to"},{"speaker":"Danielle Hayden","startTime":2375.0299999999997,"endTime":2377.22,"body":"break all that down. Like"},{"speaker":"Danielle Hayden","startTime":2375.0299999999997,"endTime":2377.22,"body":"let's stop showing up"},{"speaker":"Danielle Hayden","startTime":2377.25,"endTime":2380.85,"body":"fluffy, let's show up"},{"speaker":"Danielle Hayden","startTime":2377.25,"endTime":2380.85,"body":"like raw and vulnerable"},{"speaker":"Danielle Hayden","startTime":2380.88,"endTime":2383.79,"body":"and really create true"},{"speaker":"Danielle Hayden","startTime":2380.88,"endTime":2383.79,"body":"community and"},{"speaker":"Danielle Hayden","startTime":2383.79,"endTime":2384.6,"body":"entrepreneurship."},{"speaker":"Krystal Proffitt","startTime":2385.5299999999997,"endTime":2387.39,"body":"That's"},{"speaker":"Krystal Proffitt","startTime":2385.5299999999997,"endTime":2387.39,"body":"awesome. That's awesome."},{"speaker":"Krystal Proffitt","startTime":2387.87,"endTime":2390.2999999999997,"body":"Okay, my last question"},{"speaker":"Krystal Proffitt","startTime":2387.87,"endTime":2390.2999999999997,"body":"is, Do you consider"},{"speaker":"Krystal Proffitt","startTime":2390.2999999999997,"endTime":2392.13,"body":"yourself a perfectionist?"},{"speaker":"Danielle Hayden","startTime":2393.18,"endTime":2395.85,"body":"So I"},{"speaker":"Danielle Hayden","startTime":2393.18,"endTime":2395.85,"body":"recently struggled with"},{"speaker":"Danielle Hayden","startTime":2395.85,"endTime":2398.19,"body":"that. So it was it was"},{"speaker":"Danielle Hayden","startTime":2395.85,"endTime":2398.19,"body":"interesting, because that"},{"speaker":"Danielle Hayden","startTime":2398.19,"endTime":2402.0899999999997,"body":"is like my my tagline for"},{"speaker":"Danielle Hayden","startTime":2398.19,"endTime":2402.0899999999997,"body":"for years. Because when"},{"speaker":"Danielle Hayden","startTime":2402.0899999999997,"endTime":2405.0899999999997,"body":"we start first started"},{"speaker":"Danielle Hayden","startTime":2402.0899999999997,"endTime":2405.0899999999997,"body":"this business. Our first"},{"speaker":"Danielle Hayden","startTime":2405.0899999999997,"endTime":2408.33,"body":"website was awful. It was"},{"speaker":"Danielle Hayden","startTime":2405.0899999999997,"endTime":2408.33,"body":"like read by accounts, it"},{"speaker":"Danielle Hayden","startTime":2408.33,"endTime":2411.15,"body":"was terrible. And our"},{"speaker":"Danielle Hayden","startTime":2408.33,"endTime":2411.15,"body":"first client was a"},{"speaker":"Danielle Hayden","startTime":2411.15,"endTime":2414.5699999999997,"body":"complete disaster. And,"},{"speaker":"Danielle Hayden","startTime":2411.15,"endTime":2414.5699999999997,"body":"but we just started,"},{"speaker":"Danielle Hayden","startTime":2414.5699999999997,"endTime":2416.8199999999997,"body":"right, we just started we"},{"speaker":"Danielle Hayden","startTime":2414.5699999999997,"endTime":2416.8199999999997,"body":"just did it and and"},{"speaker":"Danielle Hayden","startTime":2416.85,"endTime":2418.62,"body":"whatever we learned from"},{"speaker":"Danielle Hayden","startTime":2416.85,"endTime":2418.62,"body":"it, we figured out what"},{"speaker":"Danielle Hayden","startTime":2418.62,"endTime":2420.5699999999997,"body":"the market wanted from"},{"speaker":"Danielle Hayden","startTime":2418.62,"endTime":2420.5699999999997,"body":"us. And we pivoted and"},{"speaker":"Danielle Hayden","startTime":2420.5699999999997,"endTime":2424.98,"body":"pivoted and pivoted and"},{"speaker":"Danielle Hayden","startTime":2420.5699999999997,"endTime":2424.98,"body":"grew. And then recently,"},{"speaker":"Danielle Hayden","startTime":2425.0099999999998,"endTime":2427.44,"body":"I actually wanted to"},{"speaker":"Danielle Hayden","startTime":2425.0099999999998,"endTime":2427.44,"body":"start my own podcast. And"},{"speaker":"Danielle Hayden","startTime":2427.47,"endTime":2431.1,"body":"I kept on saying, Well,"},{"speaker":"Danielle Hayden","startTime":2427.47,"endTime":2431.1,"body":"that doesn't feel right."},{"speaker":"Danielle Hayden","startTime":2431.13,"endTime":2432.9,"body":"I don't know if that's"},{"speaker":"Danielle Hayden","startTime":2431.13,"endTime":2432.9,"body":"what it should be named"},{"speaker":"Danielle Hayden","startTime":2433.14,"endTime":2437.2799999999997,"body":"with the music and art"},{"speaker":"Danielle Hayden","startTime":2433.14,"endTime":2437.2799999999997,"body":"and I'm, well, who am I"},{"speaker":"Danielle Hayden","startTime":2437.2799999999997,"endTime":2439.68,"body":"going to have on it? What"},{"speaker":"Danielle Hayden","startTime":2437.2799999999997,"endTime":2439.68,"body":"if I run out of gas? And"},{"speaker":"Danielle Hayden","startTime":2439.68,"endTime":2443.88,"body":"then I'm stuck in this"},{"speaker":"Danielle Hayden","startTime":2439.68,"endTime":2443.88,"body":"like, as of Whoa, what"},{"speaker":"Danielle Hayden","startTime":2443.88,"endTime":2447.15,"body":"are you doing? What are"},{"speaker":"Danielle Hayden","startTime":2443.88,"endTime":2447.15,"body":"you doing? Like, who is"},{"speaker":"Danielle Hayden","startTime":2447.15,"endTime":2451.5899999999997,"body":"this? And so I just"},{"speaker":"Danielle Hayden","startTime":2447.15,"endTime":2451.5899999999997,"body":"started showing up on"},{"speaker":"Danielle Hayden","startTime":2451.5899999999997,"endTime":2453.3599999999997,"body":"zoom and pressing record."},{"speaker":"Danielle Hayden","startTime":2451.5899999999997,"endTime":2453.3599999999997,"body":"And I said all the other"},{"speaker":"Danielle Hayden","startTime":2453.3599999999997,"endTime":2456.9,"body":"pieces will fall together"},{"speaker":"Danielle Hayden","startTime":2453.3599999999997,"endTime":2456.9,"body":"with me."},{"speaker":"Krystal Proffitt","startTime":2456.22,"endTime":2459.97,"body":"Awesome, awesome. So have you launched your podcast? Is it out in the"},{"speaker":"Krystal Proffitt","startTime":2456.22,"endTime":2459.97,"body":"world?"},{"speaker":"Danielle Hayden","startTime":2459.97,"endTime":2462.123,"body":"It is"},{"speaker":"Danielle Hayden","startTime":2459.97,"endTime":2462.123,"body":"not out in the world yet."},{"speaker":"Danielle Hayden","startTime":2462.1929999999998,"endTime":2465.319,"body":"We have about eight"},{"speaker":"Danielle Hayden","startTime":2462.1929999999998,"endTime":2465.319,"body":"episodes recorded. We are"},{"speaker":"Danielle Hayden","startTime":2465.3889999999997,"endTime":2468.7239999999997,"body":"working on editing them."},{"speaker":"Danielle Hayden","startTime":2465.3889999999997,"endTime":2468.7239999999997,"body":"It is looking like July"},{"speaker":"Danielle Hayden","startTime":2468.7929999999997,"endTime":2471.5029999999997,"body":"it will be live it's"},{"speaker":"Danielle Hayden","startTime":2468.7929999999997,"endTime":2471.5029999999997,"body":"entrepreneur money"},{"speaker":"Danielle Hayden","startTime":2471.572,"endTime":2474.56,"body":"stories, where we talk"},{"speaker":"Danielle Hayden","startTime":2471.572,"endTime":2474.56,"body":"about just that just"},{"speaker":"Danielle Hayden","startTime":2474.629,"endTime":2477.478,"body":"people coming on and"},{"speaker":"Danielle Hayden","startTime":2474.629,"endTime":2477.478,"body":"being vulnerable and"},{"speaker":"Danielle Hayden","startTime":2477.548,"endTime":2480.466,"body":"sharing their money"},{"speaker":"Danielle Hayden","startTime":2477.548,"endTime":2480.466,"body":"mindset issues and how"},{"speaker":"Danielle Hayden","startTime":2480.535,"endTime":2482.62,"body":"they came in entrepreneurship."},{"speaker":"Krystal Proffitt","startTime":2482.62,"endTime":2483.9649999999997,"body":"So"},{"speaker":"Krystal Proffitt","startTime":2482.62,"endTime":2483.9649999999997,"body":"Awesome. Awesome. Yeah."},{"speaker":"Krystal Proffitt","startTime":2484.017,"endTime":2486.45,"body":"So even maybe by the time"},{"speaker":"Krystal Proffitt","startTime":2484.017,"endTime":2486.45,"body":"this goes live, if if"},{"speaker":"Krystal Proffitt","startTime":2486.502,"endTime":2488.935,"body":"it's live, we're gonna"},{"speaker":"Krystal Proffitt","startTime":2486.502,"endTime":2488.935,"body":"have a link to it in the"},{"speaker":"Krystal Proffitt","startTime":2488.987,"endTime":2491.42,"body":"show notes. So you're"},{"speaker":"Krystal Proffitt","startTime":2488.987,"endTime":2491.42,"body":"gonna have to go check it"},{"speaker":"Krystal Proffitt","startTime":2491.471,"endTime":2493.18,"body":"out. What's the name of"},{"speaker":"Krystal Proffitt","startTime":2491.471,"endTime":2493.18,"body":"it again?"},{"speaker":"Danielle Hayden","startTime":2493.18,"endTime":2495.16,"body":"Entrepreneur Money"},{"speaker":"Danielle Hayden","startTime":2493.18,"endTime":2495.16,"body":"Stories."},{"speaker":"Krystal Proffitt","startTime":2495.16,"endTime":2504.4,"body":"Perfect. Yes, we're gonna have a link to that. And actually, Danielle has some other free resources that she wanted to make sure y'all got your hands on. So can you tell us a little bit about"},{"speaker":"Krystal Proffitt","startTime":2495.16,"endTime":2504.4,"body":"those?"},{"speaker":"Danielle Hayden","startTime":2504.43,"endTime":2506.89,"body":"Yeah, so"},{"speaker":"Danielle Hayden","startTime":2504.43,"endTime":2506.89,"body":"come come to profit"},{"speaker":"Danielle Hayden","startTime":2506.89,"endTime":2510.25,"body":"planner, bookkeeping comm"},{"speaker":"Danielle Hayden","startTime":2506.89,"endTime":2510.25,"body":"two resources there."},{"speaker":"Danielle Hayden","startTime":2510.25,"endTime":2513.16,"body":"There is a five day video"},{"speaker":"Danielle Hayden","startTime":2510.25,"endTime":2513.16,"body":"boot camp that I recorded"},{"speaker":"Danielle Hayden","startTime":2513.16,"endTime":2515.5299999999997,"body":"that if you're like, Hey,"},{"speaker":"Danielle Hayden","startTime":2513.16,"endTime":2515.5299999999997,"body":"I just want to get"},{"speaker":"Danielle Hayden","startTime":2515.5299999999997,"endTime":2517.15,"body":"started with some of"},{"speaker":"Danielle Hayden","startTime":2515.5299999999997,"endTime":2517.15,"body":"these things. I don't"},{"speaker":"Danielle Hayden","startTime":2517.15,"endTime":2519.6099999999997,"body":"know where to go. walk"},{"speaker":"Danielle Hayden","startTime":2517.15,"endTime":2519.6099999999997,"body":"you through this boot"},{"speaker":"Danielle Hayden","startTime":2519.6099999999997,"endTime":2522.88,"body":"camp to really get you"},{"speaker":"Danielle Hayden","startTime":2519.6099999999997,"endTime":2522.88,"body":"started and understanding"},{"speaker":"Danielle Hayden","startTime":2523.18,"endTime":2526.2999999999997,"body":"more of this information."},{"speaker":"Danielle Hayden","startTime":2523.18,"endTime":2526.2999999999997,"body":"You could also find there"},{"speaker":"Danielle Hayden","startTime":2526.33,"endTime":2529.87,"body":"an link to come book a"},{"speaker":"Danielle Hayden","startTime":2526.33,"endTime":2529.87,"body":"discovery call with me so"},{"speaker":"Danielle Hayden","startTime":2529.87,"endTime":2532.21,"body":"we use calendly it's"},{"speaker":"Danielle Hayden","startTime":2529.87,"endTime":2532.21,"body":"calendly comm slash"},{"speaker":"Danielle Hayden","startTime":2532.24,"endTime":2535.5099999999998,"body":"kickstart accounting."},{"speaker":"Danielle Hayden","startTime":2532.24,"endTime":2535.5099999999998,"body":"Come, come have a chat"},{"speaker":"Danielle Hayden","startTime":2535.5099999999998,"endTime":2537.85,"body":"with me. I would love to"},{"speaker":"Danielle Hayden","startTime":2535.5099999999998,"endTime":2537.85,"body":"hear more about you and"},{"speaker":"Danielle Hayden","startTime":2537.85,"endTime":2540.97,"body":"your business. We work"},{"speaker":"Danielle Hayden","startTime":2537.85,"endTime":2540.97,"body":"with entrepreneurs where"},{"speaker":"Danielle Hayden","startTime":2540.97,"endTime":2544.06,"body":"you're at today. So if"},{"speaker":"Danielle Hayden","startTime":2540.97,"endTime":2544.06,"body":"you are just starting and"},{"speaker":"Danielle Hayden","startTime":2544.06,"endTime":2545.5899999999997,"body":"you know that this is"},{"speaker":"Danielle Hayden","startTime":2544.06,"endTime":2545.5899999999997,"body":"something you want in"},{"speaker":"Danielle Hayden","startTime":2545.5899999999997,"endTime":2547.81,"body":"place, or maybe you've"},{"speaker":"Danielle Hayden","startTime":2545.5899999999997,"endTime":2547.81,"body":"been in business for a"},{"speaker":"Danielle Hayden","startTime":2547.81,"endTime":2550.0299999999997,"body":"few years, and you don't"},{"speaker":"Danielle Hayden","startTime":2547.81,"endTime":2550.0299999999997,"body":"have this in place, I"},{"speaker":"Danielle Hayden","startTime":2550.0299999999997,"endTime":2552.91,"body":"want to hear your story"},{"speaker":"Danielle Hayden","startTime":2550.0299999999997,"endTime":2552.91,"body":"and be a resource for you"},{"speaker":"Danielle Hayden","startTime":2552.91,"endTime":2554.8599999999997,"body":"and help you get to the"},{"speaker":"Danielle Hayden","startTime":2552.91,"endTime":2554.8599999999997,"body":"next level."},{"speaker":"Krystal Proffitt","startTime":2555.6,"endTime":2576.67,"body":"Awesome. Awesome, Danielle, this is so fun. And I think that you just had so many nuggets of wisdom. And you know, Danielle gave us some homework, y'all. We're gonna go back and we're gonna look at our numbers. And I'm not kidding. Like, we're gonna hold you accountable. We want to know, did you go and look at your numbers, I want you to tag me and Daniel, where's your favorite place to hang out on social"},{"speaker":"Krystal Proffitt","startTime":2555.6,"endTime":2576.67,"body":"media?"},{"speaker":"Danielle Hayden","startTime":2576.7,"endTime":2578.95,"body":"So I"},{"speaker":"Danielle Hayden","startTime":2576.7,"endTime":2578.95,"body":"love Instagram. kickstart"},{"speaker":"Danielle Hayden","startTime":2578.95,"endTime":2581.2599999999998,"body":"accounting is our handle."},{"speaker":"Danielle Hayden","startTime":2578.95,"endTime":2581.2599999999998,"body":"I'm starting to hang out"},{"speaker":"Danielle Hayden","startTime":2581.2599999999998,"endTime":2584.8599999999997,"body":"in clubhouse. So kind of"},{"speaker":"Danielle Hayden","startTime":2581.2599999999998,"endTime":2584.8599999999997,"body":"hanging out there. But"},{"speaker":"Danielle Hayden","startTime":2584.89,"endTime":2586.99,"body":"it's Instagram is my"},{"speaker":"Danielle Hayden","startTime":2584.89,"endTime":2586.99,"body":"favorite place."},{"speaker":"Krystal Proffitt","startTime":2587.56,"endTime":2589.004,"body":"Yeah."},{"speaker":"Krystal Proffitt","startTime":2587.56,"endTime":2589.004,"body":"So I want you to take a"},{"speaker":"Krystal Proffitt","startTime":2589.054,"endTime":2591.245,"body":"screenshot wherever"},{"speaker":"Krystal Proffitt","startTime":2589.054,"endTime":2591.245,"body":"you're listening to this"},{"speaker":"Krystal Proffitt","startTime":2591.295,"endTime":2593.4359999999997,"body":"and tag us and say,"},{"speaker":"Krystal Proffitt","startTime":2591.295,"endTime":2593.4359999999997,"body":"Alright, I looked at my"},{"speaker":"Krystal Proffitt","startTime":2593.486,"endTime":2595.926,"body":"numbers. And you know, I"},{"speaker":"Krystal Proffitt","startTime":2593.486,"endTime":2595.926,"body":"did it as it matter what"},{"speaker":"Krystal Proffitt","startTime":2595.976,"endTime":2597.67,"body":"they were I went and"},{"speaker":"Krystal Proffitt","startTime":2595.976,"endTime":2597.67,"body":"looked at it."},{"speaker":"Danielle Hayden","startTime":2597.67,"endTime":2599.375,"body":"I want"},{"speaker":"Danielle Hayden","startTime":2597.67,"endTime":2599.375,"body":"to hear about it. I love"},{"speaker":"Danielle Hayden","startTime":2599.43,"endTime":2600.97,"body":"that idea. I love that idea."},{"speaker":"Krystal Proffitt","startTime":2600.97,"endTime":2602.205,"body":"Yes."},{"speaker":"Krystal Proffitt","startTime":2600.97,"endTime":2602.205,"body":"Well, thank you so much"},{"speaker":"Krystal Proffitt","startTime":2602.249,"endTime":2603.97,"body":"for coming on the show"},{"speaker":"Krystal Proffitt","startTime":2602.249,"endTime":2603.97,"body":"today. Danielle,"},{"speaker":"Danielle Hayden","startTime":2603.97,"endTime":2605.216,"body":"Thank"},{"speaker":"Danielle Hayden","startTime":2603.97,"endTime":2605.216,"body":"you for having me. This"},{"speaker":"Danielle Hayden","startTime":2605.259,"endTime":2605.56,"body":"is fun."},{"speaker":"Outro","startTime":2606.33,"endTime":2608.7,"body":"So what did you"},{"speaker":"Outro","startTime":2606.33,"endTime":2608.7,"body":"think I warned you, I"},{"speaker":"Outro","startTime":2608.7,"endTime":2611.94,"body":"warned you that it was"},{"speaker":"Outro","startTime":2608.7,"endTime":2611.94,"body":"gonna be me and my"},{"speaker":"Outro","startTime":2611.94,"endTime":2615.5699999999997,"body":"nerdiness and my numbers"},{"speaker":"Outro","startTime":2611.94,"endTime":2615.5699999999997,"body":"and all the things and I"},{"speaker":"Outro","startTime":2615.5699999999997,"endTime":2618.0,"body":"just felt like I could"},{"speaker":"Outro","startTime":2615.5699999999997,"endTime":2618.0,"body":"keep talking to Danielle,"},{"speaker":"Outro","startTime":2618.0,"endTime":2620.25,"body":"like we were speaking the"},{"speaker":"Outro","startTime":2618.0,"endTime":2620.25,"body":"same language. And it"},{"speaker":"Outro","startTime":2620.25,"endTime":2624.15,"body":"just made me so happy. It"},{"speaker":"Outro","startTime":2620.25,"endTime":2624.15,"body":"really did it like it"},{"speaker":"Outro","startTime":2624.18,"endTime":2628.35,"body":"really awoken my like"},{"speaker":"Outro","startTime":2624.18,"endTime":2628.35,"body":"past life of working in"},{"speaker":"Outro","startTime":2628.35,"endTime":2630.81,"body":"accounting and doing all"},{"speaker":"Outro","startTime":2628.35,"endTime":2630.81,"body":"the different things it"},{"speaker":"Outro","startTime":2630.9,"endTime":2634.23,"body":"It also reminded me of"},{"speaker":"Outro","startTime":2630.9,"endTime":2634.23,"body":"the reports that I need"},{"speaker":"Outro","startTime":2634.23,"endTime":2637.14,"body":"to be running on a more"},{"speaker":"Outro","startTime":2634.23,"endTime":2637.14,"body":"regular basis. And some"},{"speaker":"Outro","startTime":2637.14,"endTime":2639.8399999999997,"body":"of the numbers that maybe"},{"speaker":"Outro","startTime":2637.14,"endTime":2639.8399999999997,"body":"I look at from time to"},{"speaker":"Outro","startTime":2639.8399999999997,"endTime":2643.41,"body":"time, but I need to be"},{"speaker":"Outro","startTime":2639.8399999999997,"endTime":2643.41,"body":"paying more attention to"},{"speaker":"Outro","startTime":2643.68,"endTime":2645.66,"body":"so if that's also"},{"speaker":"Outro","startTime":2643.68,"endTime":2645.66,"body":"something that you're"},{"speaker":"Outro","startTime":2645.66,"endTime":2648.8399999999997,"body":"like, man, yeah, like"},{"speaker":"Outro","startTime":2645.66,"endTime":2648.8399999999997,"body":"that really kind of woke"},{"speaker":"Outro","startTime":2648.8399999999997,"endTime":2652.23,"body":"up a few things that I"},{"speaker":"Outro","startTime":2648.8399999999997,"endTime":2652.23,"body":"need to be doing. I mean,"},{"speaker":"Outro","startTime":2652.23,"endTime":2654.21,"body":"if you're just getting"},{"speaker":"Outro","startTime":2652.23,"endTime":2654.21,"body":"started, or you've been"},{"speaker":"Outro","startTime":2654.21,"endTime":2657.27,"body":"at this for a while,"},{"speaker":"Outro","startTime":2654.21,"endTime":2657.27,"body":"don't be afraid to reach"},{"speaker":"Outro","startTime":2657.27,"endTime":2660.06,"body":"out to a professional."},{"speaker":"Outro","startTime":2657.27,"endTime":2660.06,"body":"Like Danielle, maybe"},{"speaker":"Outro","startTime":2660.06,"endTime":2663.0299999999997,"body":"kickstart accounting is"},{"speaker":"Outro","startTime":2660.06,"endTime":2663.0299999999997,"body":"just the company that"},{"speaker":"Outro","startTime":2663.0299999999997,"endTime":2666.0299999999997,"body":"you've been waiting to"},{"speaker":"Outro","startTime":2663.0299999999997,"endTime":2666.0299999999997,"body":"work with. And if it is I"},{"speaker":"Outro","startTime":2666.0299999999997,"endTime":2670.65,"body":"encourage you go to"},{"speaker":"Outro","startTime":2666.0299999999997,"endTime":2670.65,"body":"KrystalProffitt.com/Episode270"},{"speaker":"Outro","startTime":2670.68,"endTime":2673.56,"body":"to connect with Danielle,"},{"speaker":"Outro","startTime":2670.68,"endTime":2673.56,"body":"maybe reach out to her"},{"speaker":"Outro","startTime":2673.56,"endTime":2676.29,"body":"reach out to her team and"},{"speaker":"Outro","startTime":2673.56,"endTime":2676.29,"body":"see if you would be a"},{"speaker":"Outro","startTime":2676.29,"endTime":2679.89,"body":"good fit to work with"},{"speaker":"Outro","startTime":2676.29,"endTime":2679.89,"body":"them. Because I mean, she"},{"speaker":"Outro","startTime":2679.89,"endTime":2683.0099999999998,"body":"was so much fun. I know"},{"speaker":"Outro","startTime":2679.89,"endTime":2683.0099999999998,"body":"that her team is super"},{"speaker":"Outro","startTime":2683.0099999999998,"endTime":2687.18,"body":"smart, very supportive of"},{"speaker":"Outro","startTime":2683.0099999999998,"endTime":2687.18,"body":"online entrepreneurs and"},{"speaker":"Outro","startTime":2687.18,"endTime":2689.64,"body":"they understand the"},{"speaker":"Outro","startTime":2687.18,"endTime":2689.64,"body":"business of running"},{"speaker":"Outro","startTime":2689.64,"endTime":2691.68,"body":"things the way that we do"},{"speaker":"Outro","startTime":2689.64,"endTime":2691.68,"body":"whenever you have an"},{"speaker":"Outro","startTime":2691.68,"endTime":2694.3199999999997,"body":"online business. So make"},{"speaker":"Outro","startTime":2691.68,"endTime":2694.3199999999997,"body":"sure you go check that"},{"speaker":"Outro","startTime":2694.3199999999997,"endTime":2696.18,"body":"out. Again, the show"},{"speaker":"Outro","startTime":2694.3199999999997,"endTime":2696.18,"body":"notes are"},{"speaker":"Outro","startTime":2696.21,"endTime":2701.19,"body":"KrystalProffitt.com/Episode270."},{"speaker":"Outro","startTime":2696.21,"endTime":2701.19,"body":"But that's all I have for"},{"speaker":"Outro","startTime":2701.19,"endTime":2704.0099999999998,"body":"you today. So make sure"},{"speaker":"Outro","startTime":2701.19,"endTime":2704.0099999999998,"body":"that you follow the"},{"speaker":"Outro","startTime":2704.0099999999998,"endTime":2707.49,"body":"podcast wherever you are"},{"speaker":"Outro","startTime":2704.0099999999998,"endTime":2707.49,"body":"listening and as always"},{"speaker":"Outro","startTime":2707.49,"endTime":2710.43,"body":"remember, keep it up. We"},{"speaker":"Outro","startTime":2707.49,"endTime":2710.43,"body":"all have to start"},{"speaker":"Outro","startTime":2710.43,"endTime":2711.15,"body":"somewhere."}]}