{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.75,"endTime":143.01,"body":"You know, I gotta tell you, whenever I"},{"speaker":"Intro","startTime":135.75,"endTime":143.01,"body":"first started this whole podcast online business"},{"speaker":"Intro","startTime":143.01,"endTime":149.64000000000001,"body":"thing, there are certain things that I thought"},{"speaker":"Intro","startTime":143.01,"endTime":149.64000000000001,"body":"would probably get me more excited and like, Oh my"},{"speaker":"Intro","startTime":149.64000000000001,"endTime":156.81,"body":"gosh, I can't wait to share that. But I have to"},{"speaker":"Intro","startTime":149.64000000000001,"endTime":156.81,"body":"tell you, it's usually the nerdy behind the scenes"},{"speaker":"Intro","startTime":156.81,"endTime":164.4,"body":"that just really get me fired up. It's because I"},{"speaker":"Intro","startTime":156.81,"endTime":164.4,"body":"love hearing those two like, it's one of my"},{"speaker":"Intro","startTime":164.4,"endTime":171.27,"body":"favorite things that I love to devour from other"},{"speaker":"Intro","startTime":164.4,"endTime":171.27,"body":"content creators is like, tell me about your"},{"speaker":"Intro","startTime":171.27,"endTime":177.69,"body":"behind the scenes. So today, we're going to talk"},{"speaker":"Intro","startTime":171.27,"endTime":177.69,"body":"about something a little behind the scenes that"},{"speaker":"Intro","startTime":177.69,"endTime":185.7,"body":"we've touched on before, but we're just going to"},{"speaker":"Intro","startTime":177.69,"endTime":185.7,"body":"go deeper. And that is your communication plan for"},{"speaker":"Intro","startTime":185.73000000000002,"endTime":193.89000000000001,"body":"your podcast. So let's get right to it. Welcome to"},{"speaker":"Intro","startTime":185.73000000000002,"endTime":193.89000000000001,"body":"the profit podcast where we teach entrepreneurs"},{"speaker":"Intro","startTime":193.89000000000001,"endTime":199.41000000000003,"body":"how to start launch and market their podcast. I'm"},{"speaker":"Intro","startTime":193.89000000000001,"endTime":199.41000000000003,"body":"your host, Krystal, Proffitt, and I'm so excited"},{"speaker":"Intro","startTime":199.41000000000003,"endTime":203.31,"body":"that you're here. Thanks for hanging out with me"},{"speaker":"Intro","startTime":199.41000000000003,"endTime":203.31,"body":"today. Because if you've been trying to figure out"},{"speaker":"Intro","startTime":203.31,"endTime":209.43,"body":"the world of podcasting, think of this show as the"},{"speaker":"Intro","startTime":203.31,"endTime":209.43,"body":"time saving shortcut you've been looking for. So"},{"speaker":"Intro","startTime":209.46,"endTime":211.05,"body":"let's get right to it, shall we?"},{"speaker":"What is a Communication Plan?","startTime":214.98000000000002,"endTime":220.8,"body":"So of course, the"},{"speaker":"What is a Communication Plan?","startTime":214.98000000000002,"endTime":220.8,"body":"very first question is, what is a communication"},{"speaker":"What is a Communication Plan?","startTime":220.8,"endTime":226.02,"body":"plan? Like, what are you even talking about? And"},{"speaker":"What is a Communication Plan?","startTime":220.8,"endTime":226.02,"body":"we're totally going to get to that, because I"},{"speaker":"What is a Communication Plan?","startTime":226.02,"endTime":231.54000000000002,"body":"understand that this whole thing is kind of a"},{"speaker":"What is a Communication Plan?","startTime":226.02,"endTime":231.54000000000002,"body":"loaded question, right? Like, there's so many"},{"speaker":"What is a Communication Plan?","startTime":231.54000000000002,"endTime":237.99,"body":"different angles that we can take. And we really"},{"speaker":"What is a Communication Plan?","startTime":231.54000000000002,"endTime":237.99,"body":"do need to unpack a lot of them. But I just want"},{"speaker":"What is a Communication Plan?","startTime":237.99,"endTime":244.71,"body":"to tell you, like, there's basically two camps of"},{"speaker":"What is a Communication Plan?","startTime":237.99,"endTime":244.71,"body":"people here. If you are a beginner podcaster, who"},{"speaker":"What is a Communication Plan?","startTime":244.71,"endTime":250.23000000000002,"body":"just doesn't know like your like communication?"},{"speaker":"What is a Communication Plan?","startTime":244.71,"endTime":250.23000000000002,"body":"What what are you even talking about, I need to"},{"speaker":"What is a Communication Plan?","startTime":250.23000000000002,"endTime":255.32999999999998,"body":"have a communication plan, too. Don't freak out,"},{"speaker":"What is a Communication Plan?","startTime":250.23000000000002,"endTime":255.32999999999998,"body":"it's okay. But you do need to pay attention"},{"speaker":"What is a Communication Plan?","startTime":255.32999999999998,"endTime":260.67,"body":"because you need to have one of these. And it will"},{"speaker":"What is a Communication Plan?","startTime":255.32999999999998,"endTime":260.67,"body":"make promoting your podcast talking about your"},{"speaker":"What is a Communication Plan?","startTime":260.67,"endTime":266.94,"body":"podcast and engaging with your audience that much"},{"speaker":"What is a Communication Plan?","startTime":260.67,"endTime":266.94,"body":"easier. If you figure this out from the very"},{"speaker":"What is a Communication Plan?","startTime":266.94,"endTime":273.93,"body":"beginning. Now, the other camp of people is if"},{"speaker":"What is a Communication Plan?","startTime":266.94,"endTime":273.93,"body":"you're a seasoned podcaster, and you've never"},{"speaker":"What is a Communication Plan?","startTime":273.93,"endTime":279.27,"body":"thought about this, you've never even talked about"},{"speaker":"What is a Communication Plan?","startTime":273.93,"endTime":279.27,"body":"like, what, what is the communication plan? Like?"},{"speaker":"What is a Communication Plan?","startTime":279.27,"endTime":284.85,"body":"What are you even talking about, you need to do"},{"speaker":"What is a Communication Plan?","startTime":279.27,"endTime":284.85,"body":"some brainstorming as well. Because this can make"},{"speaker":"What is a Communication Plan?","startTime":284.85,"endTime":291.27,"body":"all the difference in the world in how easy it is"},{"speaker":"What is a Communication Plan?","startTime":284.85,"endTime":291.27,"body":"for you to market your show. Like right now, if"},{"speaker":"What is a Communication Plan?","startTime":291.27,"endTime":295.95000000000005,"body":"it's a hard and it feels really hard, and there's"},{"speaker":"What is a Communication Plan?","startTime":291.27,"endTime":295.95000000000005,"body":"a lot of friction, and you're like this doesn't"},{"speaker":"What is a Communication Plan?","startTime":295.95000000000005,"endTime":302.43,"body":"come natural to me, or this is really where I"},{"speaker":"What is a Communication Plan?","startTime":295.95000000000005,"endTime":302.43,"body":"struggle, then pay attention, because some of what"},{"speaker":"What is a Communication Plan?","startTime":302.43,"endTime":308.03999999999996,"body":"we're talking about today has to do with"},{"speaker":"What is a Communication Plan?","startTime":302.43,"endTime":308.03999999999996,"body":"marketing. But also it has everything to do with"},{"speaker":"What is a Communication Plan?","startTime":308.03999999999996,"endTime":313.53,"body":"creating that deeper connection with your"},{"speaker":"What is a Communication Plan?","startTime":308.03999999999996,"endTime":313.53,"body":"audience, which is what I know so many of you are"},{"speaker":"What is a Communication Plan?","startTime":313.53,"endTime":320.85,"body":"after, right? Like I can't even tell you like I"},{"speaker":"What is a Communication Plan?","startTime":313.53,"endTime":320.85,"body":"think about all the different varying levels of my"},{"speaker":"What is a Communication Plan?","startTime":320.85,"endTime":326.64,"body":"podcast communication plan and how I engage with"},{"speaker":"What is a Communication Plan?","startTime":320.85,"endTime":326.64,"body":"my audience. And if I imagine for a second, which"},{"speaker":"What is a Communication Plan?","startTime":326.64,"endTime":333.81,"body":"this is kind of like a nightmare, right. But if I"},{"speaker":"What is a Communication Plan?","startTime":326.64,"endTime":333.81,"body":"just imagine that all of those went away, and I no"},{"speaker":"What is a Communication Plan?","startTime":333.81,"endTime":340.77,"body":"longer had any pieces of my communication plan,"},{"speaker":"What is a Communication Plan?","startTime":333.81,"endTime":340.77,"body":"I'd be in real trouble. I would because it's not"},{"speaker":"What is a Communication Plan?","startTime":340.77,"endTime":349.56,"body":"just one piece that I heavily rely on, there's"},{"speaker":"What is a Communication Plan?","startTime":340.77,"endTime":349.56,"body":"multiple layers of my communication plan that help"},{"speaker":"What is a Communication Plan?","startTime":349.59000000000003,"endTime":356.97,"body":"this podcast be successful every single week, and"},{"speaker":"What is a Communication Plan?","startTime":349.59000000000003,"endTime":356.97,"body":"really show up, right, like, I can show up behind"},{"speaker":"What is a Communication Plan?","startTime":356.97,"endTime":364.11,"body":"the microphone with the right content for the"},{"speaker":"What is a Communication Plan?","startTime":356.97,"endTime":364.11,"body":"right audience every single week, only because my"},{"speaker":"What is a Communication Plan?","startTime":364.11,"endTime":371.1,"body":"communication plan works really, really well. So"},{"speaker":"What is a Communication Plan?","startTime":364.11,"endTime":371.1,"body":"now that you kind of have like a broad sense of"},{"speaker":"What is a Communication Plan?","startTime":371.1,"endTime":377.13,"body":"what that really means. Let's go a little bit"},{"speaker":"What is a Communication Plan?","startTime":371.1,"endTime":377.13,"body":"deeper. Right? So what do I actually mean by a"},{"speaker":"What is a Communication Plan?","startTime":377.13,"endTime":383.13,"body":"communication plan? Like, let's just start with"},{"speaker":"What is a Communication Plan?","startTime":377.13,"endTime":383.13,"body":"the basics and throw an actual definition out"},{"speaker":"What is a Communication Plan?","startTime":383.13,"endTime":389.76,"body":"there. And the first way I want you to look at it"},{"speaker":"What is a Communication Plan?","startTime":383.13,"endTime":389.76,"body":"is let's break it down to like the very basic"},{"speaker":"What is a Communication Plan?","startTime":389.76,"endTime":396.09000000000003,"body":"principles of marketing. That's really like, like,"},{"speaker":"What is a Communication Plan?","startTime":389.76,"endTime":396.09000000000003,"body":"let's just pretend this is marketing one on one."},{"speaker":"What is a Communication Plan?","startTime":396.09000000000003,"endTime":405.09000000000003,"body":"And the question would be, how will your potential"},{"speaker":"What is a Communication Plan?","startTime":396.09000000000003,"endTime":405.09000000000003,"body":"audience hear about your podcast? How are they"},{"speaker":"What is a Communication Plan?","startTime":405.09000000000003,"endTime":409.29,"body":"going to know about it? How are they going to hear"},{"speaker":"What is a Communication Plan?","startTime":405.09000000000003,"endTime":409.29,"body":"about it? And you're like, well, Krystal, you"},{"speaker":"What is a Communication Plan?","startTime":409.29,"endTime":414.06,"body":"know, I created it, and I put it out. It's on"},{"speaker":"What is a Communication Plan?","startTime":409.29,"endTime":414.06,"body":"Apple podcasts. It's on Spotify, like why do I"},{"speaker":"What is a Communication Plan?","startTime":414.06,"endTime":423.57,"body":"actually have to tell people about it? And this is"},{"speaker":"What is a Communication Plan?","startTime":414.06,"endTime":423.57,"body":"where so many people miss huge opportunities, huge"},{"speaker":"What is a Communication Plan?","startTime":423.6,"endTime":430.68,"body":"opportunities, because people will tell me Well, I"},{"speaker":"What is a Communication Plan?","startTime":423.6,"endTime":430.68,"body":"created the podcast Isn't that enough? And while I"},{"speaker":"What is a Communication Plan?","startTime":430.68,"endTime":438.0,"body":"do think that creating incredible content And"},{"speaker":"What is a Communication Plan?","startTime":430.68,"endTime":438.0,"body":"showing up every single week is like a huge"},{"speaker":"What is a Communication Plan?","startTime":438.03000000000003,"endTime":444.99,"body":"accomplishment accomplishment in and of itself."},{"speaker":"What is a Communication Plan?","startTime":438.03000000000003,"endTime":444.99,"body":"But you have to go a step further. If you don't"},{"speaker":"What is a Communication Plan?","startTime":445.02,"endTime":453.42,"body":"tell people about your content, you most likely"},{"speaker":"What is a Communication Plan?","startTime":445.02,"endTime":453.42,"body":"will stay in the same place every single week,"},{"speaker":"What is a Communication Plan?","startTime":453.42,"endTime":459.3,"body":"you're not going to have a lot of opportunity for"},{"speaker":"What is a Communication Plan?","startTime":453.42,"endTime":459.3,"body":"growth, if you're not the one, promoting it,"},{"speaker":"What is a Communication Plan?","startTime":459.3,"endTime":465.81,"body":"talking about it and actively engaging with your"},{"speaker":"What is a Communication Plan?","startTime":459.3,"endTime":465.81,"body":"audience or seeking new listeners."},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":465.37,"endTime":468.28000000000003,"body":"So"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":465.37,"endTime":468.28000000000003,"body":"back to the question, how will your potential"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":468.28000000000003,"endTime":475.54,"body":"audience hear about your podcast? Here are a few"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":468.28000000000003,"endTime":475.54,"body":"things to consider. Will it be word of mouth like"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":475.54,"endTime":481.15,"body":"this is actually something that I've seen a lot of"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":475.54,"endTime":481.15,"body":"podcasters doing lately in their either self"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":481.15,"endTime":486.79,"body":"sponsored ads, or just little plugs call to"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":481.15,"endTime":486.79,"body":"actions within their episodes, they'll say, Hey,"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":486.79,"endTime":493.18,"body":"you know if you know someone who loves to talk"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":486.79,"endTime":493.18,"body":"about this topic, too, or that would really"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":493.18,"endTime":499.96,"body":"appreciate, you know, hearing this discussion"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":493.18,"endTime":499.96,"body":"today, text them this episode, or tell them about"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":499.96,"endTime":508.3,"body":"this episode, like word of mouth marketing is"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":499.96,"endTime":508.3,"body":"still one of the most popular, most effective ways"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":508.39,"endTime":514.6,"body":"for your content to really make an impact. I mean,"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":508.39,"endTime":514.6,"body":"think about it at the end of the day, where did"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":514.6,"endTime":520.1800000000001,"body":"you hear about this podcast? Right? Did someone"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":514.6,"endTime":520.1800000000001,"body":"tell you about it? Did you find out about it in a"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":520.1800000000001,"endTime":526.39,"body":"Facebook group? Did someone email you the link and"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":520.1800000000001,"endTime":526.39,"body":"say, Hey, you need to check this out. Think about"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":526.39,"endTime":532.9300000000001,"body":"where you are seeing and receiving some of the"},{"speaker":"How Will Your Potential Audience Hear About Your Podcast?","startTime":526.39,"endTime":532.9300000000001,"body":"content creators that you're following right now."},{"speaker":"1. Word of Mouth","startTime":532.96,"endTime":539.8299999999999,"body":"Is it word of mouth? Because"},{"speaker":"1. Word of Mouth","startTime":532.96,"endTime":539.8299999999999,"body":"that is still so freaking powerful? Like I cannot"},{"speaker":"1. Word of Mouth","startTime":539.8299999999999,"endTime":547.24,"body":"even tell you how simple it is and how it's often"},{"speaker":"1. Word of Mouth","startTime":539.8299999999999,"endTime":547.24,"body":"underrated. Because it's so simple. People are"},{"speaker":"1. Word of Mouth","startTime":547.24,"endTime":553.09,"body":"like, Oh, that's just too simple. Like, wow,"},{"speaker":"1. Word of Mouth","startTime":547.24,"endTime":553.09,"body":"that's obvious. Why would I tell them to you know,"},{"speaker":"1. Word of Mouth","startTime":553.12,"endTime":559.06,"body":"share it with somebody else? It's not that"},{"speaker":"1. Word of Mouth","startTime":553.12,"endTime":559.06,"body":"obvious. And it is that simple, though. So this is"},{"speaker":"1. Word of Mouth","startTime":559.06,"endTime":563.47,"body":"something that if you're like, Oh, that sounds"},{"speaker":"1. Word of Mouth","startTime":559.06,"endTime":563.47,"body":"good, write it down, write it down. If you need to"},{"speaker":"1. Word of Mouth","startTime":563.47,"endTime":567.25,"body":"take notes. I'm gonna have all the things that we"},{"speaker":"1. Word of Mouth","startTime":563.47,"endTime":567.25,"body":"talked about today in the show notes. So"},{"speaker":"1. Word of Mouth","startTime":568.81,"endTime":573.49,"body":"KrystalProffitt.com/episode272. That's where"},{"speaker":"1. Word of Mouth","startTime":568.81,"endTime":573.49,"body":"you're gonna find everything we're talking about"},{"speaker":"1. Word of Mouth","startTime":573.49,"endTime":578.65,"body":"today. But I really want you to just ask yourself,"},{"speaker":"1. Word of Mouth","startTime":573.49,"endTime":578.65,"body":"how am I going to reach this potential audience?"},{"speaker":"1. Word of Mouth","startTime":578.65,"endTime":580.1800000000001,"body":"So word of mouth is one."},{"speaker":"2. Social Media","startTime":580.63,"endTime":588.25,"body":"Social media I feel like this one"},{"speaker":"2. Social Media","startTime":580.63,"endTime":588.25,"body":"is more obvious, right? Because it is for free."},{"speaker":"2. Social Media","startTime":588.52,"endTime":593.47,"body":"And I should always, always start singing, I do it"},{"speaker":"2. Social Media","startTime":588.52,"endTime":593.47,"body":"a lot more on the potty report. I don't know why"},{"speaker":"2. Social Media","startTime":593.5,"endTime":600.22,"body":"I'll just like, get into like I the way that I"},{"speaker":"2. Social Media","startTime":593.5,"endTime":600.22,"body":"started episode, the basically, I burst into song."},{"speaker":"2. Social Media","startTime":600.22,"endTime":606.04,"body":"And it's probably terrifying. And I'm sorry,"},{"speaker":"2. Social Media","startTime":600.22,"endTime":606.04,"body":"because I really can't hold a note I can't. But"},{"speaker":"2. Social Media","startTime":606.4,"endTime":614.38,"body":"you got to just make it fun from time to time. And"},{"speaker":"2. Social Media","startTime":606.4,"endTime":614.38,"body":"social media is free, y'all. It is free. You can"},{"speaker":"2. Social Media","startTime":614.59,"endTime":621.97,"body":"post on there. I can't even tell you how much"},{"speaker":"2. Social Media","startTime":614.59,"endTime":621.97,"body":"traction and how many potential listeners I get my"},{"speaker":"2. Social Media","startTime":621.97,"endTime":628.54,"body":"podcast and from in front of every single week on"},{"speaker":"2. Social Media","startTime":621.97,"endTime":628.54,"body":"Instagram, on Facebook and on LinkedIn. Those are"},{"speaker":"2. Social Media","startTime":628.54,"endTime":636.1,"body":"the three places on social media where I show up,"},{"speaker":"2. Social Media","startTime":628.54,"endTime":636.1,"body":"do you notice I didn't say on Twitter, and tik tok"},{"speaker":"2. Social Media","startTime":636.13,"endTime":640.96,"body":"and all these other places that I don't show up on"},{"speaker":"2. Social Media","startTime":636.13,"endTime":640.96,"body":"a regular basis, because that's not where my"},{"speaker":"2. Social Media","startTime":640.96,"endTime":647.11,"body":"audience really is. That's not where they're"},{"speaker":"2. Social Media","startTime":640.96,"endTime":647.11,"body":"hanging out. And it's not a place that I am like,"},{"speaker":"2. Social Media","startTime":647.32,"endTime":651.94,"body":"actively working on, like figuring out how can I"},{"speaker":"2. Social Media","startTime":647.32,"endTime":651.94,"body":"show up on social media in front of all the people"},{"speaker":"2. Social Media","startTime":651.94,"endTime":656.77,"body":"and all the places and all the things? Don't do"},{"speaker":"2. Social Media","startTime":651.94,"endTime":656.77,"body":"that to yourself? Ask yourself if you're just"},{"speaker":"2. Social Media","startTime":656.77,"endTime":662.47,"body":"getting started, if you don't really have an"},{"speaker":"2. Social Media","startTime":656.77,"endTime":662.47,"body":"audience established anywhere, pick one social"},{"speaker":"2. Social Media","startTime":662.47,"endTime":668.32,"body":"media channel and say, this is where I'm going to"},{"speaker":"2. Social Media","startTime":662.47,"endTime":668.32,"body":"show up and show up every single week and talk"},{"speaker":"2. Social Media","startTime":668.32,"endTime":673.66,"body":"about your content. Talk about your content, say,"},{"speaker":"2. Social Media","startTime":668.32,"endTime":673.66,"body":"you know, here's the behind the scenes. This is"},{"speaker":"2. Social Media","startTime":673.66,"endTime":679.3,"body":"why I chose this topic that we talked about this"},{"speaker":"2. Social Media","startTime":673.66,"endTime":679.3,"body":"week. Or here's the behind the scenes of why I"},{"speaker":"2. Social Media","startTime":679.3,"endTime":686.02,"body":"picked this guest and why I thought that would be"},{"speaker":"2. Social Media","startTime":679.3,"endTime":686.02,"body":"a great fit for the show, like find little nuances"},{"speaker":"2. Social Media","startTime":686.05,"endTime":692.89,"body":"of your content to share on social media. Because"},{"speaker":"2. Social Media","startTime":686.05,"endTime":692.89,"body":"I can tell you and this is one of my pet peeves."},{"speaker":"2. Social Media","startTime":692.92,"endTime":701.8,"body":"Forgive me. I'm stepping up on my soapbox for a"},{"speaker":"2. Social Media","startTime":692.92,"endTime":701.8,"body":"second. You cannot just keep saying over and over"},{"speaker":"2. Social Media","startTime":701.8,"endTime":707.2,"body":"again. Go listen to my podcast. Go listen to my"},{"speaker":"2. Social Media","startTime":701.8,"endTime":707.2,"body":"podcasts. You should really listen to my podcast"},{"speaker":"2. Social Media","startTime":707.2,"endTime":711.25,"body":"go check it out. Go check it out our apple podcast"},{"speaker":"2. Social Media","startTime":707.2,"endTime":711.25,"body":"you should really listen to it. Why is no one"},{"speaker":"2. Social Media","startTime":711.25,"endTime":715.18,"body":"listening to my podcast? I need more people"},{"speaker":"2. Social Media","startTime":711.25,"endTime":715.18,"body":"listening to my podcast. I really need people"},{"speaker":"2. Social Media","startTime":715.18,"endTime":724.84,"body":"focused on my content. I see this all the time."},{"speaker":"2. Social Media","startTime":715.18,"endTime":724.84,"body":"Like all the time, and it drives me bananas. B A"},{"speaker":"2. Social Media","startTime":724.84,"endTime":729.64,"body":"Na Na s y'all I just talked about singing and I"},{"speaker":"2. Social Media","startTime":724.84,"endTime":729.64,"body":"told you I like that was one I couldn't resist"},{"speaker":"2. Social Media","startTime":729.64,"endTime":735.49,"body":"though. Come on going. I know hollaback girl, you"},{"speaker":"2. Social Media","startTime":729.64,"endTime":735.49,"body":"know gwynns too funny. Okay, yeah. But I just"},{"speaker":"2. Social Media","startTime":735.49,"endTime":741.82,"body":"like, it drives me bananas when people do this"},{"speaker":"2. Social Media","startTime":735.49,"endTime":741.82,"body":"because you all that is not marketing. That is not"},{"speaker":"2. Social Media","startTime":741.82,"endTime":745.54,"body":"marketing, just saying you need to listen to my"},{"speaker":"2. Social Media","startTime":741.82,"endTime":745.54,"body":"content, you need to listen to my podcast, you"},{"speaker":"2. Social Media","startTime":745.54,"endTime":752.2,"body":"need to do it you need that is you desperate and"},{"speaker":"2. Social Media","startTime":745.54,"endTime":752.2,"body":"begging for people to listen to you to hear you."},{"speaker":"2. Social Media","startTime":752.5600000000001,"endTime":759.34,"body":"And it shouts, desperation at its core. And if"},{"speaker":"2. Social Media","startTime":752.5600000000001,"endTime":759.34,"body":"you're like, well, what am I supposed to say? What"},{"speaker":"2. Social Media","startTime":759.34,"endTime":764.89,"body":"am I supposed to say, if I'm not supposed to say"},{"speaker":"2. Social Media","startTime":759.34,"endTime":764.89,"body":"listen to my podcast, this is where the marketing"},{"speaker":"2. Social Media","startTime":764.89,"endTime":771.43,"body":"principles of really understanding what your"},{"speaker":"2. Social Media","startTime":764.89,"endTime":771.43,"body":"audience wants, what they need, or the things that"},{"speaker":"2. Social Media","startTime":771.43,"endTime":775.75,"body":"would get them excited, like these are where those"},{"speaker":"2. Social Media","startTime":771.43,"endTime":775.75,"body":"things come into play. And you need to understand"},{"speaker":"2. Social Media","startTime":775.75,"endTime":781.0600000000001,"body":"these. That's where your communication comes in,"},{"speaker":"2. Social Media","startTime":775.75,"endTime":781.0600000000001,"body":"when you can have this two way communication of"},{"speaker":"2. Social Media","startTime":781.0600000000001,"endTime":785.95,"body":"understanding what your people need. And then you"},{"speaker":"2. Social Media","startTime":781.0600000000001,"endTime":785.95,"body":"could say, Hey, I know you're struggling with"},{"speaker":"2. Social Media","startTime":785.95,"endTime":790.3,"body":"creating a deeper connection with your audience."},{"speaker":"2. Social Media","startTime":785.95,"endTime":790.3,"body":"Well, you should listen to this week's episode,"},{"speaker":"2. Social Media","startTime":790.3,"endTime":796.78,"body":"because I'm going in depth on a communication plan"},{"speaker":"2. Social Media","startTime":790.3,"endTime":796.78,"body":"that can really set you up for success. That way"},{"speaker":"2. Social Media","startTime":796.78,"endTime":802.54,"body":"further down the line, whenever you have a big ask"},{"speaker":"2. Social Media","startTime":796.78,"endTime":802.54,"body":"that you want to make of your audience, you know"},{"speaker":"2. Social Media","startTime":802.54,"endTime":807.19,"body":"that they're actually listening, and you're not"},{"speaker":"2. Social Media","startTime":802.54,"endTime":807.19,"body":"just talking out to avoid? Do you see how that's"},{"speaker":"2. Social Media","startTime":807.19,"endTime":812.74,"body":"different than just go? Listen, my ladies episode"},{"speaker":"2. Social Media","startTime":807.19,"endTime":812.74,"body":"of the podcast. Okay, great. Thanks. Bye. And I"},{"speaker":"2. Social Media","startTime":812.74,"endTime":819.4,"body":"understand like, I think a lot of people are kind"},{"speaker":"2. Social Media","startTime":812.74,"endTime":819.4,"body":"of, I don't know, like, I think that we feel like"},{"speaker":"2. Social Media","startTime":819.4,"endTime":825.19,"body":"marketing is very self serving. And a lot of"},{"speaker":"2. Social Media","startTime":819.4,"endTime":825.19,"body":"people tell me, I don't like talking about myself,"},{"speaker":"2. Social Media","startTime":825.22,"endTime":830.08,"body":"I don't like making it sound like I just want"},{"speaker":"2. Social Media","startTime":825.22,"endTime":830.08,"body":"people to look at me and do all these things. And"},{"speaker":"2. Social Media","startTime":830.08,"endTime":836.02,"body":"I'm like, nope, you've got marketing all wrong."},{"speaker":"2. Social Media","startTime":830.08,"endTime":836.02,"body":"That's not what it's about. It is about serving"},{"speaker":"2. Social Media","startTime":836.02,"endTime":842.53,"body":"your audience adding value, but you have to know"},{"speaker":"2. Social Media","startTime":836.02,"endTime":842.53,"body":"how to communicate that to your audience. So I'm"},{"speaker":"2. Social Media","startTime":842.53,"endTime":847.09,"body":"stepping off of my soapbox for a second, I may be"},{"speaker":"2. Social Media","startTime":842.53,"endTime":847.09,"body":"back, I'm not making any promises that I won't get"},{"speaker":"2. Social Media","startTime":847.09,"endTime":852.52,"body":"back up here. But when it comes to social media,"},{"speaker":"2. Social Media","startTime":847.09,"endTime":852.52,"body":"you have to do more than go listen to the latest"},{"speaker":"2. Social Media","startTime":852.52,"endTime":858.22,"body":"episode of my podcast, take it a step further and"},{"speaker":"2. Social Media","startTime":852.52,"endTime":858.22,"body":"tell them why tell them how it's going to add"},{"speaker":"2. Social Media","startTime":858.22,"endTime":863.65,"body":"value to their life. So then they have a higher"},{"speaker":"2. Social Media","startTime":858.22,"endTime":863.65,"body":"probability that they're actually going to go"},{"speaker":"2. Social Media","startTime":863.65,"endTime":864.22,"body":"check it out."},{"speaker":"3. Paid Advertising","startTime":864.93,"endTime":868.95,"body":"Okay, the next way, you know,"},{"speaker":"3. Paid Advertising","startTime":864.93,"endTime":868.95,"body":"let's go back to the question, how will your"},{"speaker":"3. Paid Advertising","startTime":868.95,"endTime":874.17,"body":"potential audience hear about your podcast,"},{"speaker":"3. Paid Advertising","startTime":868.95,"endTime":874.17,"body":"there's paid advertising, this is something that I"},{"speaker":"3. Paid Advertising","startTime":874.17,"endTime":879.0600000000001,"body":"really don't want new beginners even thinking"},{"speaker":"3. Paid Advertising","startTime":874.17,"endTime":879.0600000000001,"body":"about or messing with, unless you're an actual,"},{"speaker":"3. Paid Advertising","startTime":879.0600000000001,"endTime":885.57,"body":"like Facebook ads, social media, ad experts, or"},{"speaker":"3. Paid Advertising","startTime":879.0600000000001,"endTime":885.57,"body":"you know, Google Ads really well. Don't even think"},{"speaker":"3. Paid Advertising","startTime":885.57,"endTime":889.62,"body":"about this, don't don't waste your time, I really"},{"speaker":"3. Paid Advertising","startTime":885.57,"endTime":889.62,"body":"don't want you to, because you're gonna waste your"},{"speaker":"3. Paid Advertising","startTime":889.62,"endTime":894.48,"body":"money. If you don't know what you're doing. You're"},{"speaker":"3. Paid Advertising","startTime":889.62,"endTime":894.48,"body":"going to waste your money, your time, your"},{"speaker":"3. Paid Advertising","startTime":894.48,"endTime":902.1,"body":"resources, and I just, it's too stressful. Maybe"},{"speaker":"3. Paid Advertising","startTime":894.48,"endTime":902.1,"body":"this is just my opinion, it's too stressful to"},{"speaker":"3. Paid Advertising","startTime":902.1,"endTime":908.01,"body":"wonder if your ads are working, and then have them"},{"speaker":"3. Paid Advertising","startTime":902.1,"endTime":908.01,"body":"fall flat. Because ads, from what I've learned"},{"speaker":"3. Paid Advertising","startTime":908.04,"endTime":914.37,"body":"about running several 1000s of dollars in ads,"},{"speaker":"3. Paid Advertising","startTime":908.04,"endTime":914.37,"body":"over the course of probably the last four years,"},{"speaker":"3. Paid Advertising","startTime":914.79,"endTime":920.52,"body":"I've learned that if you don't have a strategy,"},{"speaker":"3. Paid Advertising","startTime":914.79,"endTime":920.52,"body":"and you don't have a plan in place to really make"},{"speaker":"3. Paid Advertising","startTime":920.52,"endTime":926.49,"body":"an impact, and to run ads for a while, not just"},{"speaker":"3. Paid Advertising","startTime":920.52,"endTime":926.49,"body":"for one day and say, Oh, you know, it worked, it"},{"speaker":"3. Paid Advertising","startTime":926.49,"endTime":931.32,"body":"didn't work, you have to let it run its course and"},{"speaker":"3. Paid Advertising","startTime":926.49,"endTime":931.32,"body":"you have to be willing to try it out. You have to"},{"speaker":"3. Paid Advertising","startTime":931.32,"endTime":936.0600000000001,"body":"be willing to gamble a little bit. I'm not gonna"},{"speaker":"3. Paid Advertising","startTime":931.32,"endTime":936.0600000000001,"body":"lie, like sometimes running ads, or like gambling,"},{"speaker":"3. Paid Advertising","startTime":936.0600000000001,"endTime":943.11,"body":"you have to say, Okay, if I, you know, put $100 on"},{"speaker":"3. Paid Advertising","startTime":936.0600000000001,"endTime":943.11,"body":"the table, and I never see that money back, I have"},{"speaker":"3. Paid Advertising","startTime":943.11,"endTime":949.86,"body":"to be okay with my ad not working, or I have to be"},{"speaker":"3. Paid Advertising","startTime":943.11,"endTime":949.86,"body":"okay with my ad skyrocketing. And you know, doing"},{"speaker":"3. Paid Advertising","startTime":949.86,"endTime":953.94,"body":"all these incredible things. But it is one of"},{"speaker":"3. Paid Advertising","startTime":949.86,"endTime":953.94,"body":"those things at the end of the day that you can't"},{"speaker":"3. Paid Advertising","startTime":953.94,"endTime":959.76,"body":"always predict how it's going to work. paid"},{"speaker":"3. Paid Advertising","startTime":953.94,"endTime":959.76,"body":"advertising is an option. If you get it, you"},{"speaker":"3. Paid Advertising","startTime":959.76,"endTime":966.33,"body":"understand it and you know how it's gonna work."},{"speaker":"3. Paid Advertising","startTime":959.76,"endTime":966.33,"body":"But it's not something I recommend for brand new"},{"speaker":"3. Paid Advertising","startTime":966.36,"endTime":970.95,"body":"online business owners brand new podcasters or"},{"speaker":"3. Paid Advertising","startTime":966.36,"endTime":970.95,"body":"someone that's never done it. Okay, let's just"},{"speaker":"3. Paid Advertising","startTime":970.95,"endTime":976.5600000000001,"body":"take that one. Let's just like grab it by its tail"},{"speaker":"3. Paid Advertising","startTime":970.95,"endTime":976.5600000000001,"body":"and pull that one off the table and say not right"},{"speaker":"3. Paid Advertising","startTime":976.5600000000001,"endTime":982.08,"body":"now. Okay, let's put that in our back pocket."},{"speaker":"3. Paid Advertising","startTime":976.5600000000001,"endTime":982.08,"body":"Well, we'll come back to that one later. Because"},{"speaker":"3. Paid Advertising","startTime":982.08,"endTime":986.46,"body":"it's not something I want to focus on. I want to"},{"speaker":"3. Paid Advertising","startTime":982.08,"endTime":986.46,"body":"talk about word of mouth. I want to talk about"},{"speaker":"3. Paid Advertising","startTime":986.46,"endTime":987.27,"body":"social media."},{"speaker":"4. Email List","startTime":987.45,"endTime":991.83,"body":"And then of course, your email"},{"speaker":"4. Email List","startTime":987.45,"endTime":991.83,"body":"list. And I actually have a podcast episode. If"},{"speaker":"4. Email List","startTime":991.83,"endTime":995.52,"body":"you're like your email list, what are you talking"},{"speaker":"4. Email List","startTime":991.83,"endTime":995.52,"body":"about, I have a few podcast episodes and great"},{"speaker":"4. Email List","startTime":995.52,"endTime":1001.37,"body":"resources on building an email list with a podcast"},{"speaker":"4. Email List","startTime":995.52,"endTime":1001.37,"body":"what that looks like how to create freebies, like"},{"speaker":"4. Email List","startTime":1001.4,"endTime":1008.24,"body":"how to actually make your email list work for you"},{"speaker":"4. Email List","startTime":1001.4,"endTime":1008.24,"body":"and how you can use it to promote your latest"},{"speaker":"4. Email List","startTime":1008.24,"endTime":1014.21,"body":"pieces of content. And that is really kind of a"},{"speaker":"4. Email List","startTime":1008.24,"endTime":1014.21,"body":"multi layered approach as well with your email"},{"speaker":"4. Email List","startTime":1014.21,"endTime":1020.24,"body":"list. You can do a lot with having an engaged"},{"speaker":"4. Email List","startTime":1014.21,"endTime":1020.24,"body":"email list. But at the end of the day, we're"},{"speaker":"4. Email List","startTime":1020.24,"endTime":1025.9099999999999,"body":"talking about how to reach a potential audience"},{"speaker":"4. Email List","startTime":1020.24,"endTime":1025.9099999999999,"body":"like these things like everything I just"},{"speaker":"4. Email List","startTime":1025.9099999999999,"endTime":1031.76,"body":"mentioned, these are all at the very top of the"},{"speaker":"4. Email List","startTime":1025.9099999999999,"endTime":1031.76,"body":"funnel, right? These are people that either don't"},{"speaker":"4. Email List","startTime":1031.76,"endTime":1039.1100000000001,"body":"really know who you are or how amazing content is"},{"speaker":"4. Email List","startTime":1031.76,"endTime":1039.1100000000001,"body":"because they're just now getting into kind of like"},{"speaker":"4. Email List","startTime":1039.1399999999999,"endTime":1044.6599999999999,"body":"your orbital your atmosphere, you're, they're"},{"speaker":"4. Email List","startTime":1039.1399999999999,"endTime":1044.6599999999999,"body":"gonna learn by like just being around you, but"},{"speaker":"4. Email List","startTime":1044.6599999999999,"endTime":1049.8200000000002,"body":"they don't know who you are, they don't know the"},{"speaker":"4. Email List","startTime":1044.6599999999999,"endTime":1049.8200000000002,"body":"quirks of your content yet, they don't really know"},{"speaker":"4. Email List","startTime":1049.8200000000002,"endTime":1054.8,"body":"exactly what it is that you do. But maybe they're"},{"speaker":"4. Email List","startTime":1049.8200000000002,"endTime":1054.8,"body":"drawn to you, maybe they saw your social posts,"},{"speaker":"4. Email List","startTime":1054.8,"endTime":1060.77,"body":"and they're like, Oh, my gosh, they make the best"},{"speaker":"4. Email List","startTime":1054.8,"endTime":1060.77,"body":"reels every single week. And they're so funny. And"},{"speaker":"4. Email List","startTime":1060.77,"endTime":1064.9099999999999,"body":"I want to go check them out, because they like,"},{"speaker":"4. Email List","startTime":1060.77,"endTime":1064.9099999999999,"body":"they just look really interesting in their"},{"speaker":"4. Email List","startTime":1064.9099999999999,"endTime":1069.8899999999999,"body":"content, I want to go see more about their"},{"speaker":"4. Email List","startTime":1064.9099999999999,"endTime":1069.8899999999999,"body":"podcast. So all of those are the top of your"},{"speaker":"4. Email List","startTime":1069.8899999999999,"endTime":1075.44,"body":"funnel, or you could call it the top of your"},{"speaker":"4. Email List","startTime":1069.8899999999999,"endTime":1075.44,"body":"communication plan. But then when your audience"},{"speaker":"4. Email List","startTime":1075.56,"endTime":1079.7,"body":"does come to know you and your content, right,"},{"speaker":"4. Email List","startTime":1075.56,"endTime":1079.7,"body":"they're coming to listen to your podcast, maybe"},{"speaker":"4. Email List","startTime":1079.7,"endTime":1081.47,"body":"engage with you on Instagram..."},{"speaker":"How Can You Take it One Step Further?","startTime":1082.0700000000002,"endTime":1085.6399999999999,"body":"How can you"},{"speaker":"How Can You Take it One Step Further?","startTime":1082.0700000000002,"endTime":1085.6399999999999,"body":"take it one step further, right, this is like the"},{"speaker":"How Can You Take it One Step Further?","startTime":1085.6399999999999,"endTime":1090.08,"body":"second layer of your funnel. Have you ever seen"},{"speaker":"How Can You Take it One Step Further?","startTime":1085.6399999999999,"endTime":1090.08,"body":"those graphics, right, where like, you have a"},{"speaker":"How Can You Take it One Step Further?","startTime":1090.08,"endTime":1097.19,"body":"funnel, and I always think of like what you would"},{"speaker":"How Can You Take it One Step Further?","startTime":1090.08,"endTime":1097.19,"body":"put oil in a car, right? So you have like one of"},{"speaker":"How Can You Take it One Step Further?","startTime":1097.19,"endTime":1103.4299999999998,"body":"those funnels, and at the top, you have the"},{"speaker":"How Can You Take it One Step Further?","startTime":1097.19,"endTime":1103.4299999999998,"body":"highest level possible. And that's where the most"},{"speaker":"How Can You Take it One Step Further?","startTime":1103.4299999999998,"endTime":1110.12,"body":"people are, right? Like, there's the potential for"},{"speaker":"How Can You Take it One Step Further?","startTime":1103.4299999999998,"endTime":1110.12,"body":"you to reach those people with word of mouth, your"},{"speaker":"How Can You Take it One Step Further?","startTime":1110.12,"endTime":1117.26,"body":"content, social media, like all those things, it's"},{"speaker":"How Can You Take it One Step Further?","startTime":1110.12,"endTime":1117.26,"body":"all your free stuff, most of the time, that is"},{"speaker":"How Can You Take it One Step Further?","startTime":1117.26,"endTime":1122.5700000000002,"body":"what the very top of the funnel is going to be."},{"speaker":"How Can You Take it One Step Further?","startTime":1117.26,"endTime":1122.5700000000002,"body":"And then you go one layer down. And this is still"},{"speaker":"How Can You Take it One Step Further?","startTime":1122.5700000000002,"endTime":1130.94,"body":"probably a free layer of your content. But it also"},{"speaker":"How Can You Take it One Step Further?","startTime":1122.5700000000002,"endTime":1130.94,"body":"is more than just a passive listener on your show."},{"speaker":"How Can You Take it One Step Further?","startTime":1131.3600000000001,"endTime":1136.37,"body":"This is where you get people on your email list or"},{"speaker":"How Can You Take it One Step Further?","startTime":1131.3600000000001,"endTime":1136.37,"body":"to sign up for your Facebook group. And they're"},{"speaker":"How Can You Take it One Step Further?","startTime":1136.4,"endTime":1143.63,"body":"actually engaging in two way communication. And to"},{"speaker":"How Can You Take it One Step Further?","startTime":1136.4,"endTime":1143.63,"body":"me, this is the most important piece of the"},{"speaker":"How Can You Take it One Step Further?","startTime":1143.63,"endTime":1150.2,"body":"funnel. Because if you can get people from the"},{"speaker":"How Can You Take it One Step Further?","startTime":1143.63,"endTime":1150.2,"body":"free stage, or just kind of like actively or"},{"speaker":"How Can You Take it One Step Further?","startTime":1150.2,"endTime":1154.79,"body":"sorry, passively, not really paying attention to"},{"speaker":"How Can You Take it One Step Further?","startTime":1150.2,"endTime":1154.79,"body":"your content, they're like, Well, listen, the"},{"speaker":"How Can You Take it One Step Further?","startTime":1154.79,"endTime":1158.06,"body":"podcast, but I don't care about the Facebook"},{"speaker":"How Can You Take it One Step Further?","startTime":1154.79,"endTime":1158.06,"body":"group, I just listen to what they have to say, and"},{"speaker":"How Can You Take it One Step Further?","startTime":1158.06,"endTime":1162.23,"body":"then I go on about my life, I don't engage with"},{"speaker":"How Can You Take it One Step Further?","startTime":1158.06,"endTime":1162.23,"body":"them, I don't follow them on social media, I'm"},{"speaker":"How Can You Take it One Step Further?","startTime":1162.23,"endTime":1167.12,"body":"not, you know, like we're not connected anywhere"},{"speaker":"How Can You Take it One Step Further?","startTime":1162.23,"endTime":1167.12,"body":"else, then that person at the very top of the"},{"speaker":"How Can You Take it One Step Further?","startTime":1167.12,"endTime":1173.81,"body":"funnel isn't really going to be somebody that's"},{"speaker":"How Can You Take it One Step Further?","startTime":1167.12,"endTime":1173.81,"body":"going to buy your book, when you launch it, or"},{"speaker":"How Can You Take it One Step Further?","startTime":1173.8400000000001,"endTime":1181.19,"body":"sign up for your live event that you're going to"},{"speaker":"How Can You Take it One Step Further?","startTime":1173.8400000000001,"endTime":1181.19,"body":"do you know, two years from now, or be interested"},{"speaker":"How Can You Take it One Step Further?","startTime":1181.19,"endTime":1184.88,"body":"in anything that you have to sell or offer them,"},{"speaker":"How Can You Take it One Step Further?","startTime":1181.19,"endTime":1184.88,"body":"they're not going to be interested in your"},{"speaker":"How Can You Take it One Step Further?","startTime":1184.88,"endTime":1188.9299999999998,"body":"membership, because they're never going to know"},{"speaker":"How Can You Take it One Step Further?","startTime":1184.88,"endTime":1188.9299999999998,"body":"about it because they're not taking that next step"},{"speaker":"How Can You Take it One Step Further?","startTime":1188.9299999999998,"endTime":1195.98,"body":"with you. So the next step with you, is, like I"},{"speaker":"How Can You Take it One Step Further?","startTime":1188.9299999999998,"endTime":1195.98,"body":"said, getting on your email list, following you in"},{"speaker":"How Can You Take it One Step Further?","startTime":1195.98,"endTime":1201.5300000000002,"body":"your Facebook group and hanging out and they're"},{"speaker":"How Can You Take it One Step Further?","startTime":1195.98,"endTime":1201.5300000000002,"body":"actually engaging in two way communication."},{"speaker":"Where Can You Engage with Your Audience","startTime":1201.8000000000002,"endTime":1205.79,"body":"So where"},{"speaker":"Where Can You Engage with Your Audience","startTime":1201.8000000000002,"endTime":1205.79,"body":"will you have the ability to not only share"},{"speaker":"Where Can You Engage with Your Audience","startTime":1205.9099999999999,"endTime":1211.7600000000002,"body":"content with your audience, but actually engage"},{"speaker":"Where Can You Engage with Your Audience","startTime":1205.9099999999999,"endTime":1211.7600000000002,"body":"with them? Do you remember we call this our"},{"speaker":"Where Can You Engage with Your Audience","startTime":1211.7600000000002,"endTime":1219.56,"body":"communication plan? This is like, I feel like"},{"speaker":"Where Can You Engage with Your Audience","startTime":1211.7600000000002,"endTime":1219.56,"body":"we're laying it out like Kevin Malone style. Home"},{"speaker":"Where Can You Engage with Your Audience","startTime":1219.56,"endTime":1224.3600000000001,"body":"Alone. That's his name, right? It's Kevin Malone."},{"speaker":"Where Can You Engage with Your Audience","startTime":1219.56,"endTime":1224.3600000000001,"body":"Yeah, it's Kevin. I'm just thinking, Kevin. Yeah,"},{"speaker":"Where Can You Engage with Your Audience","startTime":1224.3600000000001,"endTime":1230.12,"body":"I think that's their last name. But I'm thinking"},{"speaker":"Where Can You Engage with Your Audience","startTime":1224.3600000000001,"endTime":1230.12,"body":"about like him, laying out that map where he like,"},{"speaker":"Where Can You Engage with Your Audience","startTime":1230.12,"endTime":1235.2800000000002,"body":"has his strategic plan of how he's going to take"},{"speaker":"Where Can You Engage with Your Audience","startTime":1230.12,"endTime":1235.2800000000002,"body":"down the bad guys. Well, I want you to imagine"},{"speaker":"Where Can You Engage with Your Audience","startTime":1235.2800000000002,"endTime":1239.9299999999998,"body":"like rolling out your communication plan, like,"},{"speaker":"Where Can You Engage with Your Audience","startTime":1235.2800000000002,"endTime":1239.9299999999998,"body":"how are you actually going to engage with your"},{"speaker":"Where Can You Engage with Your Audience","startTime":1239.9299999999998,"endTime":1246.35,"body":"audience? How are you going to talk to them where"},{"speaker":"Where Can You Engage with Your Audience","startTime":1239.9299999999998,"endTime":1246.35,"body":"it's not just you speaking into a microphone, and"},{"speaker":"Where Can You Engage with Your Audience","startTime":1246.35,"endTime":1251.7199999999998,"body":"you're like, Well, I hope somebody hears this this"},{"speaker":"Where Can You Engage with Your Audience","startTime":1246.35,"endTime":1251.7199999999998,"body":"week. No, don't settle for that. Don't settle for"},{"speaker":"Where Can You Engage with Your Audience","startTime":1251.7199999999998,"endTime":1258.62,"body":"just creating podcast content, and then wondering,"},{"speaker":"Where Can You Engage with Your Audience","startTime":1251.7199999999998,"endTime":1258.62,"body":"well do someone here I know someone heard it,"},{"speaker":"Where Can You Engage with Your Audience","startTime":1258.62,"endTime":1264.29,"body":"because I can see downloads, but who listened to"},{"speaker":"Where Can You Engage with Your Audience","startTime":1258.62,"endTime":1264.29,"body":"it? And what did they like it? What did they"},{"speaker":"Where Can You Engage with Your Audience","startTime":1264.29,"endTime":1269.12,"body":"think? Do they want to hear more things like this?"},{"speaker":"Where Can You Engage with Your Audience","startTime":1264.29,"endTime":1269.12,"body":"Instead of asking yourself these questions,"},{"speaker":"Where Can You Engage with Your Audience","startTime":1269.12,"endTime":1275.0300000000002,"body":"actually ask these questions to your audience."},{"speaker":"Where Can You Engage with Your Audience","startTime":1269.12,"endTime":1275.0300000000002,"body":"This is how the communication plan works. Because"},{"speaker":"Where Can You Engage with Your Audience","startTime":1275.12,"endTime":1279.8600000000001,"body":"the more you focus on this, and the more you"},{"speaker":"Where Can You Engage with Your Audience","startTime":1275.12,"endTime":1279.8600000000001,"body":"really understand your audience, I promise you,"},{"speaker":"Where Can You Engage with Your Audience","startTime":1279.8899999999999,"endTime":1286.0100000000002,"body":"okay, so here's three promises I can make to you."},{"speaker":"Where Can You Engage with Your Audience","startTime":1279.8899999999999,"endTime":1286.0100000000002,"body":"If you really focus on your podcast communication"},{"speaker":"Where Can You Engage with Your Audience","startTime":1286.0100000000002,"endTime":1293.7800000000002,"body":"plan. One, you'll feel confident that you're not"},{"speaker":"Where Can You Engage with Your Audience","startTime":1286.0100000000002,"endTime":1293.7800000000002,"body":"just talking out into a void to it will be easier"},{"speaker":"Where Can You Engage with Your Audience","startTime":1293.7800000000002,"endTime":1299.1799999999998,"body":"to create content, because you'll know exactly"},{"speaker":"Where Can You Engage with Your Audience","startTime":1293.7800000000002,"endTime":1299.1799999999998,"body":"what your audience wants to hear and how you can"},{"speaker":"Where Can You Engage with Your Audience","startTime":1299.1799999999998,"endTime":1305.27,"body":"best serve them. But three, you will feel more"},{"speaker":"Where Can You Engage with Your Audience","startTime":1299.1799999999998,"endTime":1305.27,"body":"confident the next time you go to talk about"},{"speaker":"Where Can You Engage with Your Audience","startTime":1305.27,"endTime":1309.5900000000001,"body":"something that you're really excited about whether"},{"speaker":"Where Can You Engage with Your Audience","startTime":1305.27,"endTime":1309.5900000000001,"body":"it's an affiliate promotion, or you're selling"},{"speaker":"Where Can You Engage with Your Audience","startTime":1309.5900000000001,"endTime":1314.15,"body":"your own thing, or you're thinking about writing a"},{"speaker":"Where Can You Engage with Your Audience","startTime":1309.5900000000001,"endTime":1314.15,"body":"book and you're just like, Oh my gosh, like I'm"},{"speaker":"Where Can You Engage with Your Audience","startTime":1314.15,"endTime":1318.23,"body":"really excited. I hope that my audience would like"},{"speaker":"Where Can You Engage with Your Audience","startTime":1314.15,"endTime":1318.23,"body":"this. Well, you don't have to hope anymore. You"},{"speaker":"Where Can You Engage with Your Audience","startTime":1318.23,"endTime":1322.4299999999998,"body":"can ask them. You can just straight up, send them"},{"speaker":"Where Can You Engage with Your Audience","startTime":1318.23,"endTime":1322.4299999999998,"body":"an email and say, Hey, would you be interested in"},{"speaker":"Where Can You Engage with Your Audience","startTime":1322.4299999999998,"endTime":1327.83,"body":"this, or you can ask in your Facebook group, or"},{"speaker":"Where Can You Engage with Your Audience","startTime":1322.4299999999998,"endTime":1327.83,"body":"you can you know, however you decide to create a"},{"speaker":"Where Can You Engage with Your Audience","startTime":1327.83,"endTime":1334.1599999999999,"body":"community around your podcast, you're going to"},{"speaker":"Where Can You Engage with Your Audience","startTime":1327.83,"endTime":1334.1599999999999,"body":"have confidence that they're going to be engaged"},{"speaker":"Where Can You Engage with Your Audience","startTime":1334.19,"endTime":1341.27,"body":"there. Be ready to listen to everything you have"},{"speaker":"Where Can You Engage with Your Audience","startTime":1334.19,"endTime":1341.27,"body":"to say. Okay, so ask yourself the question, Where"},{"speaker":"Where Can You Engage with Your Audience","startTime":1341.27,"endTime":1346.9099999999999,"body":"can I have the ability to engage with this two way"},{"speaker":"Where Can You Engage with Your Audience","startTime":1341.27,"endTime":1346.9099999999999,"body":"communication with them. And this is so important"},{"speaker":"Where Can You Engage with Your Audience","startTime":1346.9099999999999,"endTime":1352.37,"body":"to figure out, like I said, if you're brand new"},{"speaker":"Where Can You Engage with Your Audience","startTime":1346.9099999999999,"endTime":1352.37,"body":"podcaster, this, like pay attention to this, you"},{"speaker":"Where Can You Engage with Your Audience","startTime":1352.37,"endTime":1356.6,"body":"need to ask yourself these questions. Even if"},{"speaker":"Where Can You Engage with Your Audience","startTime":1352.37,"endTime":1356.6,"body":"you've never even recorded your very first audio"},{"speaker":"Where Can You Engage with Your Audience","startTime":1356.6,"endTime":1361.73,"body":"clip, you need to think about this now, because"},{"speaker":"Where Can You Engage with Your Audience","startTime":1356.6,"endTime":1361.73,"body":"the more you think about it, the more you get"},{"speaker":"Where Can You Engage with Your Audience","startTime":1361.73,"endTime":1366.6799999999998,"body":"comfortable with the idea that this is something"},{"speaker":"Where Can You Engage with Your Audience","startTime":1361.73,"endTime":1366.6799999999998,"body":"you need to do, the more it's going to become a"},{"speaker":"Where Can You Engage with Your Audience","startTime":1366.6799999999998,"endTime":1371.27,"body":"priority. Once you get your podcast up and"},{"speaker":"Where Can You Engage with Your Audience","startTime":1366.6799999999998,"endTime":1371.27,"body":"running, or maybe it's something you want to start"},{"speaker":"Where Can You Engage with Your Audience","startTime":1371.27,"endTime":1375.6799999999998,"body":"thinking about and start working on before you"},{"speaker":"Where Can You Engage with Your Audience","startTime":1371.27,"endTime":1375.6799999999998,"body":"even launch your podcast. Either way, I'm cool"},{"speaker":"Where Can You Engage with Your Audience","startTime":1375.6799999999998,"endTime":1380.33,"body":"with it, but you need to think about it. And for"},{"speaker":"Where Can You Engage with Your Audience","startTime":1375.6799999999998,"endTime":1380.33,"body":"seasoned podcasters, if you've been doing this for"},{"speaker":"Where Can You Engage with Your Audience","startTime":1380.33,"endTime":1384.71,"body":"a while, and you're like, Oh, this has been on my"},{"speaker":"Where Can You Engage with Your Audience","startTime":1380.33,"endTime":1384.71,"body":"to do list, it's time to bring it to the top of"},{"speaker":"Where Can You Engage with Your Audience","startTime":1384.71,"endTime":1392.06,"body":"your to do list. It's like let's not sit around on"},{"speaker":"Where Can You Engage with Your Audience","startTime":1384.71,"endTime":1392.06,"body":"this anymore. You need to really focus on how am I"},{"speaker":"Where Can You Engage with Your Audience","startTime":1392.06,"endTime":1398.63,"body":"going to communicate with my audience? How am I"},{"speaker":"Where Can You Engage with Your Audience","startTime":1392.06,"endTime":1398.63,"body":"going to take it a step further from just having"},{"speaker":"Where Can You Engage with Your Audience","startTime":1398.63,"endTime":1405.1399999999999,"body":"them as passive listeners to actually engaging"},{"speaker":"Where Can You Engage with Your Audience","startTime":1398.63,"endTime":1405.1399999999999,"body":"with the people that listen to my show, at the end"},{"speaker":"Where Can You Engage with Your Audience","startTime":1405.1399999999999,"endTime":1411.17,"body":"of the day, because when it comes to time,"},{"speaker":"Where Can You Engage with Your Audience","startTime":1405.1399999999999,"endTime":1411.17,"body":"whenever you want to make those calls to action,"},{"speaker":"Where Can You Engage with Your Audience","startTime":1411.35,"endTime":1417.17,"body":"it's just going to be a lot easier. And it's going"},{"speaker":"Where Can You Engage with Your Audience","startTime":1411.35,"endTime":1417.17,"body":"to be a lot more effective, if you already know"},{"speaker":"Where Can You Engage with Your Audience","startTime":1417.38,"endTime":1419.1799999999998,"body":"the place that you can reach them."},{"speaker":"Marie Forleo's Free Training","startTime":1419.6,"endTime":1423.3200000000002,"body":"But I wanted to tell"},{"speaker":"Marie Forleo's Free Training","startTime":1419.6,"endTime":1423.3200000000002,"body":"you a little bit more about communication plans"},{"speaker":"Marie Forleo's Free Training","startTime":1423.3200000000002,"endTime":1429.71,"body":"and how I learned about them. And that's actually"},{"speaker":"Marie Forleo's Free Training","startTime":1423.3200000000002,"endTime":1429.71,"body":"one of my mentors, Marie Forleo. If you've never"},{"speaker":"Marie Forleo's Free Training","startTime":1429.71,"endTime":1435.83,"body":"heard of her, you should google her. Like she does"},{"speaker":"Marie Forleo's Free Training","startTime":1429.71,"endTime":1435.83,"body":"incredible things, amazing things, but she has so"},{"speaker":"Marie Forleo's Free Training","startTime":1435.83,"endTime":1442.2199999999998,"body":"many amazing marketing ideas. And that's really"},{"speaker":"Marie Forleo's Free Training","startTime":1435.83,"endTime":1442.2199999999998,"body":"where I get super excited. Like I said, like I"},{"speaker":"Marie Forleo's Free Training","startTime":1442.2199999999998,"endTime":1449.63,"body":"love nerding out on all these things that I had no"},{"speaker":"Marie Forleo's Free Training","startTime":1442.2199999999998,"endTime":1449.63,"body":"idea would get me so fired up so excited. But the"},{"speaker":"Marie Forleo's Free Training","startTime":1449.63,"endTime":1455.1799999999998,"body":"way that you engage with your audience and how you"},{"speaker":"Marie Forleo's Free Training","startTime":1449.63,"endTime":1455.1799999999998,"body":"show up online, like I've learned so much of this"},{"speaker":"Marie Forleo's Free Training","startTime":1455.2399999999998,"endTime":1462.5900000000001,"body":"from her and she's doing a free training right"},{"speaker":"Marie Forleo's Free Training","startTime":1455.2399999999998,"endTime":1462.5900000000001,"body":"now, that's all about the six essential steps to a"},{"speaker":"Marie Forleo's Free Training","startTime":1462.5900000000001,"endTime":1470.63,"body":"thriving profitable business. And guess what one"},{"speaker":"Marie Forleo's Free Training","startTime":1462.5900000000001,"endTime":1470.63,"body":"of them is your communication plan. So she has a"},{"speaker":"Marie Forleo's Free Training","startTime":1470.6599999999999,"endTime":1477.9499999999998,"body":"an approach to it that just really kind of expand"},{"speaker":"Marie Forleo's Free Training","startTime":1470.6599999999999,"endTime":1477.9499999999998,"body":"your mind on how you can be consistent and how you"},{"speaker":"Marie Forleo's Free Training","startTime":1477.9499999999998,"endTime":1483.83,"body":"can show up to inspire and instruct the people"},{"speaker":"Marie Forleo's Free Training","startTime":1477.9499999999998,"endTime":1483.83,"body":"that are in your community. And I want you to go"},{"speaker":"Marie Forleo's Free Training","startTime":1483.83,"endTime":1489.1399999999999,"body":"check it out. So I want you to go to"},{"speaker":"Marie Forleo's Free Training","startTime":1483.83,"endTime":1489.1399999999999,"body":"KrystalProffitt.com/mariefree."},{"speaker":"Marie Forleo's Free Training","startTime":1490.5500000000002,"endTime":1503.4499999999998,"body":"KrystalProffitt.com/mariefree, go check it out."},{"speaker":"Marie Forleo's Free Training","startTime":1490.5500000000002,"endTime":1503.4499999999998,"body":"This is a three video series that she's releasing"},{"speaker":"Marie Forleo's Free Training","startTime":1503.48,"endTime":1509.15,"body":"and the first one is available now you can go"},{"speaker":"Marie Forleo's Free Training","startTime":1503.48,"endTime":1509.15,"body":"check it out, and I want you to really pay"},{"speaker":"Marie Forleo's Free Training","startTime":1509.15,"endTime":1516.8899999999999,"body":"attention to how she talks about the communication"},{"speaker":"Marie Forleo's Free Training","startTime":1509.15,"endTime":1516.8899999999999,"body":"plan but also she goes into how to create a"},{"speaker":"Marie Forleo's Free Training","startTime":1516.8899999999999,"endTime":1522.6799999999998,"body":"website that sells and doesn't sec, this is"},{"speaker":"Marie Forleo's Free Training","startTime":1516.8899999999999,"endTime":1522.6799999999998,"body":"another one that I know this audience really wants"},{"speaker":"Marie Forleo's Free Training","startTime":1522.6799999999998,"endTime":1527.3899999999999,"body":"to know about. Y'all have asked me about websites"},{"speaker":"Marie Forleo's Free Training","startTime":1522.6799999999998,"endTime":1527.3899999999999,"body":"before we've talked about them before. I want you"},{"speaker":"Marie Forleo's Free Training","startTime":1527.3899999999999,"endTime":1534.7399999999998,"body":"to go watch this free training because it can"},{"speaker":"Marie Forleo's Free Training","startTime":1527.3899999999999,"endTime":1534.7399999999998,"body":"really expand your thoughts on how this can work"},{"speaker":"Marie Forleo's Free Training","startTime":1534.7399999999998,"endTime":1541.37,"body":"for you. So go check it out."},{"speaker":"Marie Forleo's Free Training","startTime":1534.7399999999998,"endTime":1541.37,"body":"KrystalProffitt.com/mariefree this free three"},{"speaker":"Marie Forleo's Free Training","startTime":1541.4,"endTime":1547.0700000000002,"body":"video training series is going to be so good and I"},{"speaker":"Marie Forleo's Free Training","startTime":1541.4,"endTime":1547.0700000000002,"body":"want you to go check it out. So go check out"},{"speaker":"Marie Forleo's Free Training","startTime":1547.0700000000002,"endTime":1551.8400000000001,"body":"everything we talked about today. One more URL,"},{"speaker":"Marie Forleo's Free Training","startTime":1547.0700000000002,"endTime":1551.8400000000001,"body":"the show notes is where everything's going to be."},{"speaker":"Marie Forleo's Free Training","startTime":1551.8400000000001,"endTime":1559.25,"body":"And there's also going to be a link to Marie's"},{"speaker":"Marie Forleo's Free Training","startTime":1551.8400000000001,"endTime":1559.25,"body":"training. KrystalProffitt.com/episode272. But"},{"speaker":"Marie Forleo's Free Training","startTime":1559.25,"endTime":1564.3200000000002,"body":"that's all I have for you today. So I hope you are"},{"speaker":"Marie Forleo's Free Training","startTime":1559.25,"endTime":1564.3200000000002,"body":"motivated and inspired to create a podcast"},{"speaker":"Marie Forleo's Free Training","startTime":1564.3200000000002,"endTime":1571.2800000000002,"body":"communication plan that's going to work for you."},{"speaker":"Marie Forleo's Free Training","startTime":1564.3200000000002,"endTime":1571.2800000000002,"body":"But as always remember, keep it up. We all have to"},{"speaker":"Marie Forleo's Free Training","startTime":1571.2800000000002,"endTime":1572.33,"body":"start somewhere."}]}