{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.3,"endTime":144.78,"body":"One of the awesome things about podcasting"},{"speaker":"Intro","startTime":135.3,"endTime":144.78,"body":"is getting to discover other people that I may"},{"speaker":"Intro","startTime":144.78,"endTime":151.68,"body":"have never crossed paths with in any other way,"},{"speaker":"Intro","startTime":144.78,"endTime":151.68,"body":"like any other profession, any other career choice"},{"speaker":"Intro","startTime":151.68,"endTime":160.53,"body":"that I made. But today, I'm so excited to bring"},{"speaker":"Intro","startTime":151.68,"endTime":160.53,"body":"you today's guest because it's someone who's just"},{"speaker":"Intro","startTime":160.53,"endTime":168.3,"body":"as obsessed with podcasting, but she's also an"},{"speaker":"Intro","startTime":160.53,"endTime":168.3,"body":"expert when it comes to launching things. So let's"},{"speaker":"Intro","startTime":168.3,"endTime":175.23000000000002,"body":"get right to it. Welcome to the profit podcast"},{"speaker":"Intro","startTime":168.3,"endTime":175.23000000000002,"body":"where we teach entrepreneurs how to start launch"},{"speaker":"Intro","startTime":175.23000000000002,"endTime":180.33,"body":"and market their podcast. I'm your host, Krystal,"},{"speaker":"Intro","startTime":175.23000000000002,"endTime":180.33,"body":"Proffitt, and I'm so excited that you're here."},{"speaker":"Intro","startTime":180.48000000000002,"endTime":184.02,"body":"Thanks for hanging out with me today. Because if"},{"speaker":"Intro","startTime":180.48000000000002,"endTime":184.02,"body":"you've been trying to figure out the world of"},{"speaker":"Intro","startTime":184.02,"endTime":190.08,"body":"podcasting, think of this show as the time saving"},{"speaker":"Intro","startTime":184.02,"endTime":190.08,"body":"shortcut you've been looking for. So let's get"},{"speaker":"Intro","startTime":190.08,"endTime":191.25,"body":"right to it, shall we?"},{"speaker":"Steph Taylor Bio","startTime":196.37,"endTime":202.43,"body":"today's interview is extra"},{"speaker":"Steph Taylor Bio","startTime":196.37,"endTime":202.43,"body":"special because Steph Taylor came on my radar"},{"speaker":"Steph Taylor Bio","startTime":202.64,"endTime":208.61,"body":"probably more than a year and a half ago. And I've"},{"speaker":"Steph Taylor Bio","startTime":202.64,"endTime":208.61,"body":"followed what she's doing kind of at a distance."},{"speaker":"Steph Taylor Bio","startTime":208.64,"endTime":216.44,"body":"And just to be honest, I've totally admired how"},{"speaker":"Steph Taylor Bio","startTime":208.64,"endTime":216.44,"body":"she teaches and her approach to helping other"},{"speaker":"Steph Taylor Bio","startTime":216.44,"endTime":222.89,"body":"people launch products and get their podcast out"},{"speaker":"Steph Taylor Bio","startTime":216.44,"endTime":222.89,"body":"into the world. So I was so excited whenever a"},{"speaker":"Steph Taylor Bio","startTime":222.89,"endTime":230.12,"body":"mutual friend introduced us and she was so excited"},{"speaker":"Steph Taylor Bio","startTime":222.89,"endTime":230.12,"body":"to come on the podcast today. So Steph Taylor is a"},{"speaker":"Steph Taylor Bio","startTime":230.12,"endTime":235.85000000000002,"body":"digital product launch strategist for business"},{"speaker":"Steph Taylor Bio","startTime":230.12,"endTime":235.85000000000002,"body":"owners who are tired of selling services and want"},{"speaker":"Steph Taylor Bio","startTime":235.85000000000002,"endTime":241.73000000000002,"body":"to scale with their first digital offer. Whether"},{"speaker":"Steph Taylor Bio","startTime":235.85000000000002,"endTime":241.73000000000002,"body":"it's starting a podcast or selling a digital"},{"speaker":"Steph Taylor Bio","startTime":241.73000000000002,"endTime":248.24,"body":"course Steph helps her students reach more people"},{"speaker":"Steph Taylor Bio","startTime":241.73000000000002,"endTime":248.24,"body":"grow their audience and become the go to in their"},{"speaker":"Steph Taylor Bio","startTime":248.24,"endTime":255.53,"body":"industry. She's host of the social app podcast"},{"speaker":"Steph Taylor Bio","startTime":248.24,"endTime":255.53,"body":"with over 950,000 downloads to date, and has"},{"speaker":"Steph Taylor Bio","startTime":255.53,"endTime":261.8,"body":"taught more than 100,000 entrepreneurs how to"},{"speaker":"Steph Taylor Bio","startTime":255.53,"endTime":261.8,"body":"launch their own podcast and digital products. in"},{"speaker":"Steph Taylor Bio","startTime":261.8,"endTime":268.43,"body":"her spare time Steph enjoys adding new plants to"},{"speaker":"Steph Taylor Bio","startTime":261.8,"endTime":268.43,"body":"her indoor jungle and making wine peanut butter"},{"speaker":"Steph Taylor Bio","startTime":268.46000000000004,"endTime":275.57,"body":"and coffee disappear. Hashtag magic. So I hope you"},{"speaker":"Steph Taylor Bio","startTime":268.46000000000004,"endTime":275.57,"body":"enjoy my interview today with Steph"},{"speaker":"Krystal Proffitt","startTime":275.69,"endTime":281.12,"body":"Alright, Proffitt podcast"},{"speaker":"Krystal Proffitt","startTime":275.69,"endTime":281.12,"body":"listeners. I'm so excited to introduce to you"},{"speaker":"Krystal Proffitt","startTime":281.12,"endTime":288.11,"body":"today someone who is equally obsessed with"},{"speaker":"Krystal Proffitt","startTime":281.12,"endTime":288.11,"body":"podcasting as I am. And that is Steph Taylor."},{"speaker":"Krystal Proffitt","startTime":288.11,"endTime":289.78999999999996,"body":"Welcome to the show, Steph."},{"speaker":"Steph Taylor","startTime":290.15999999999997,"endTime":294.87,"body":"Yay. Thank you so much for having"},{"speaker":"Steph Taylor","startTime":290.15999999999997,"endTime":294.87,"body":"me. Crystal. I'm super excited to be here. Yes,"},{"speaker":"Steph Taylor","startTime":294.87,"endTime":295.05,"body":"it's"},{"speaker":"Steph Taylor Bio","startTime":295.05,"endTime":300.18,"body":"gonna be so much fun. So Steph,"},{"speaker":"Steph Taylor Bio","startTime":295.05,"endTime":300.18,"body":"can you tell everybody where you're located?"},{"speaker":"Steph Taylor Bio","startTime":300.18,"endTime":303.36,"body":"Because I know it is bright and early in the"},{"speaker":"Steph Taylor Bio","startTime":300.18,"endTime":303.36,"body":"morning for you today?"},{"speaker":"Steph Taylor","startTime":303.39,"endTime":308.25,"body":"Yes, I'm in beautiful sunny"},{"speaker":"Steph Taylor","startTime":303.39,"endTime":308.25,"body":"Brisbane, Australia. But the sun's not out yet."},{"speaker":"It's 6","startTime":308.25,"endTime":312.48,"body":"15am and it is still dark outside? Oh my"},{"speaker":"It's 6","startTime":308.25,"endTime":312.48,"body":"goodness. Yeah."},{"speaker":"Steph Taylor Bio","startTime":312.48,"endTime":317.61,"body":"So she she was like, we're gonna"},{"speaker":"Steph Taylor Bio","startTime":312.48,"endTime":317.61,"body":"let the coffee kick in. We're really gonna get get"},{"speaker":"Steph Taylor Bio","startTime":317.61,"endTime":322.38,"body":"this conversation going. And I was like, Oh my"},{"speaker":"Steph Taylor Bio","startTime":317.61,"endTime":322.38,"body":"gosh, thank you so much in Australia. I have to"},{"speaker":"Steph Taylor Bio","startTime":322.38,"endTime":326.22,"body":"say Actually, I didn't tell you this before we"},{"speaker":"Steph Taylor Bio","startTime":322.38,"endTime":326.22,"body":"started recording. It is one of my favorite places"},{"speaker":"Steph Taylor Bio","startTime":326.28,"endTime":331.98,"body":"on the planet. I went there when I was about 15."},{"speaker":"Steph Taylor Bio","startTime":326.28,"endTime":331.98,"body":"And it's just one of those. I just cannot wait. I"},{"speaker":"Steph Taylor Bio","startTime":331.98,"endTime":337.86,"body":"want to go back. So so bad. I love it so much. Oh,"},{"speaker":"Steph Taylor Bio","startTime":331.98,"endTime":337.86,"body":"you need to come back. We can't wait to have you"},{"speaker":"Steph Taylor Bio","startTime":337.86,"endTime":346.5,"body":"back. Yes. Oh, well, I just want to dive into what"},{"speaker":"Steph Taylor Bio","startTime":337.86,"endTime":346.5,"body":"it is that you do and how you got into the online"},{"speaker":"Steph Taylor Bio","startTime":346.5,"endTime":351.65999999999997,"body":"space. Is this something that you've always done?"},{"speaker":"Steph Taylor Bio","startTime":346.5,"endTime":351.65999999999997,"body":"Is it something that when you were a little girl"},{"speaker":"Steph Taylor Bio","startTime":351.65999999999997,"endTime":358.59000000000003,"body":"you just said I would love to be a podcast coach"},{"speaker":"Steph Taylor Bio","startTime":351.65999999999997,"endTime":358.59000000000003,"body":"and a launch strategist? Like how did you come to"},{"speaker":"Steph Taylor Bio","startTime":358.59000000000003,"endTime":359.97,"body":"do what you do today?"},{"speaker":"Steph Taylor","startTime":360.99,"endTime":366.75,"body":"So funnily enough, I actually am an"},{"speaker":"Steph Taylor","startTime":360.99,"endTime":366.75,"body":"accountant by trade, which is like the weirdest. I"},{"speaker":"Steph Taylor","startTime":366.75,"endTime":373.83000000000004,"body":"don't even know how I fell into what I do now. It"},{"speaker":"Steph Taylor","startTime":366.75,"endTime":373.83000000000004,"body":"I was an accountant. I was hating my job. And I"},{"speaker":"Steph Taylor","startTime":373.83000000000004,"endTime":379.02,"body":"started side hustling. I started a little"},{"speaker":"Steph Taylor","startTime":373.83000000000004,"endTime":379.02,"body":"ecommerce side hustle business, alongside my full"},{"speaker":"Steph Taylor","startTime":379.02,"endTime":385.86,"body":"time job and I was working, I was getting up at"},{"speaker":"Steph Taylor","startTime":379.02,"endTime":385.86,"body":"4am working on my business, then going off to do a"},{"speaker":"Steph Taylor","startTime":385.86,"endTime":392.25,"body":"full 10 hour day at my corporate job, then coming"},{"speaker":"Steph Taylor","startTime":385.86,"endTime":392.25,"body":"home, having dinner, going to sleep doing it all"},{"speaker":"Steph Taylor","startTime":392.25,"endTime":398.55,"body":"over again. And I got really burnt out I actually"},{"speaker":"Steph Taylor","startTime":392.25,"endTime":398.55,"body":"got really sick I ended up in hospital. And I knew"},{"speaker":"Steph Taylor","startTime":398.58,"endTime":403.77,"body":"that something had to change. I went back to my"},{"speaker":"Steph Taylor","startTime":398.58,"endTime":403.77,"body":"corporate job. There was this massive mountain of"},{"speaker":"Steph Taylor","startTime":403.77,"endTime":409.5,"body":"work on my desk that nobody had. Nobody had"},{"speaker":"Steph Taylor","startTime":403.77,"endTime":409.5,"body":"replied to any of my emails that needed replying"},{"speaker":"Steph Taylor","startTime":409.5,"endTime":414.75,"body":"to nobody had done all of this paperwork, and I'd"},{"speaker":"Steph Taylor","startTime":409.5,"endTime":414.75,"body":"been on sick leave for two weeks, I was super"},{"speaker":"Steph Taylor","startTime":414.75,"endTime":420.51,"body":"sick, and I just burst into tears. So that was the"},{"speaker":"Steph Taylor","startTime":414.75,"endTime":420.51,"body":"point where I knew I needed to get out of my"},{"speaker":"Steph Taylor","startTime":420.51,"endTime":426.36,"body":"corporate job. But unfortunately, my little side"},{"speaker":"Steph Taylor","startTime":420.51,"endTime":426.36,"body":"hustle wasn't really making that much money. So I"},{"speaker":"Steph Taylor","startTime":426.36,"endTime":432.03000000000003,"body":"ran out of money very, very quickly, and had to go"},{"speaker":"Steph Taylor","startTime":426.36,"endTime":432.03000000000003,"body":"and get a job at a startup doing their digital"},{"speaker":"Steph Taylor","startTime":432.03000000000003,"endTime":436.68,"body":"marketing. And this was the best thing that could"},{"speaker":"Steph Taylor","startTime":432.03000000000003,"endTime":436.68,"body":"Possibly happened to me because that startup"},{"speaker":"Steph Taylor","startTime":436.68,"endTime":442.32,"body":"worked in a co working space. And the person I was"},{"speaker":"Steph Taylor","startTime":436.68,"endTime":442.32,"body":"sitting across from in the CO working space, had"},{"speaker":"Steph Taylor","startTime":442.32,"endTime":448.8,"body":"two podcasts and ran a podcasting agency. And he"},{"speaker":"Steph Taylor","startTime":442.32,"endTime":448.8,"body":"very quickly became a mentor of mine, and helped"},{"speaker":"Steph Taylor","startTime":448.8,"endTime":455.25,"body":"me to realize that actually, yeah, I could launch"},{"speaker":"Steph Taylor","startTime":448.8,"endTime":455.25,"body":"a podcast as well. So while I was working at the"},{"speaker":"Steph Taylor","startTime":455.25,"endTime":460.86,"body":"startup, doing their marketing, I started to think"},{"speaker":"Steph Taylor","startTime":455.25,"endTime":460.86,"body":"about how I could give the business thing another"},{"speaker":"Steph Taylor","startTime":460.86,"endTime":465.27,"body":"crack, I started to think about, well, maybe I"},{"speaker":"Steph Taylor","startTime":460.86,"endTime":465.27,"body":"could do some marketing for clients. Maybe I could"},{"speaker":"Steph Taylor","startTime":465.27,"endTime":470.52,"body":"launch a marketing podcast, because this was now"},{"speaker":"Steph Taylor","startTime":465.27,"endTime":470.52,"body":"three years ago, there weren't really that many"},{"speaker":"Steph Taylor","startTime":470.52,"endTime":477.03000000000003,"body":"marketing podcasts are not as many as they are"},{"speaker":"Steph Taylor","startTime":470.52,"endTime":477.03000000000003,"body":"now. And I really loved the idea of maybe maybe"},{"speaker":"Steph Taylor","startTime":477.03000000000003,"endTime":482.07,"body":"one day starting a podcast, I never quite felt"},{"speaker":"Steph Taylor","startTime":477.03000000000003,"endTime":482.07,"body":"ready. I never quite felt ready. And I didn't"},{"speaker":"Steph Taylor","startTime":482.07,"endTime":488.19,"body":"really feel confident enough in my voice. But I"},{"speaker":"Steph Taylor","startTime":482.07,"endTime":488.19,"body":"knew that one day, I wanted to do this. So fast"},{"speaker":"Steph Taylor","startTime":488.19,"endTime":494.64,"body":"forward, then another year, and I've now I'm in"},{"speaker":"Steph Taylor","startTime":488.19,"endTime":494.64,"body":"the process of building a marketing agency, I've"},{"speaker":"Steph Taylor","startTime":494.64,"endTime":500.25,"body":"started taking on all these clients, I've realized"},{"speaker":"Steph Taylor","startTime":494.64,"endTime":500.25,"body":"that for me to scale up, I need to either hire"},{"speaker":"Steph Taylor","startTime":500.25,"endTime":505.89,"body":"people, which is what I did, or work more hours, I"},{"speaker":"Steph Taylor","startTime":500.25,"endTime":505.89,"body":"didn't want to do that. So I started hiring these"},{"speaker":"Steph Taylor","startTime":505.89,"endTime":510.48,"body":"people that are scaling up his marketing agency."},{"speaker":"Steph Taylor","startTime":505.89,"endTime":510.48,"body":"And then I realized, actually, I don't like"},{"speaker":"Steph Taylor","startTime":510.48,"endTime":515.49,"body":"managing people. I want to be doing the marketing,"},{"speaker":"Steph Taylor","startTime":510.48,"endTime":515.49,"body":"I want to be teaching people how to market their"},{"speaker":"Steph Taylor","startTime":515.49,"endTime":523.59,"body":"business. I don't want to be managing people all"},{"speaker":"Steph Taylor","startTime":515.49,"endTime":523.59,"body":"day long. And it was kind of sad, because I had to"},{"speaker":"Steph Taylor","startTime":523.59,"endTime":529.05,"body":"let go of the people who work for me, I let go of"},{"speaker":"Steph Taylor","startTime":523.59,"endTime":529.05,"body":"all my clients and I double down on online"},{"speaker":"Steph Taylor","startTime":529.05,"endTime":534.78,"body":"courses. I ended up with a bunch of different"},{"speaker":"Steph Taylor","startTime":529.05,"endTime":534.78,"body":"online courses, I launched a podcast about"},{"speaker":"Steph Taylor","startTime":534.81,"endTime":541.38,"body":"marketing, I was the the general marketing chick,"},{"speaker":"Steph Taylor","startTime":534.81,"endTime":541.38,"body":"nobody really knew what I specialized in, but they"},{"speaker":"Steph Taylor","startTime":541.38,"endTime":546.9,"body":"came to me for all the free marketing advice. And"},{"speaker":"Steph Taylor","startTime":541.38,"endTime":546.9,"body":"I had this bite sized online marketing podcast and"},{"speaker":"Steph Taylor","startTime":546.9,"endTime":551.25,"body":"it was great. I had all these listeners. So I"},{"speaker":"Steph Taylor","startTime":546.9,"endTime":551.25,"body":"couldn't figure out why none of these listeners"},{"speaker":"Steph Taylor","startTime":551.25,"endTime":556.44,"body":"were buying the courses that I created. I was"},{"speaker":"Steph Taylor","startTime":551.25,"endTime":556.44,"body":"like, you guys all coming to me for my free stuff."},{"speaker":"Steph Taylor","startTime":556.44,"endTime":561.15,"body":"But why will you not buy my course about Facebook"},{"speaker":"Steph Taylor","startTime":556.44,"endTime":561.15,"body":"ads, my course about Instagram marketing, my"},{"speaker":"Steph Taylor","startTime":561.15,"endTime":565.3199999999999,"body":"course about email marketing, where am I going"},{"speaker":"Steph Taylor","startTime":561.15,"endTime":565.3199999999999,"body":"wrong. And it took a little while before I"},{"speaker":"Steph Taylor","startTime":565.3199999999999,"endTime":571.86,"body":"realized that they saw me as the generalist that"},{"speaker":"Steph Taylor","startTime":565.3199999999999,"endTime":571.86,"body":"would come to me for the free stuff. But as soon"},{"speaker":"Steph Taylor","startTime":571.86,"endTime":576.3,"body":"as it came to learning about their Facebook ads,"},{"speaker":"Steph Taylor","startTime":571.86,"endTime":576.3,"body":"or about the Instagram, they went to the Facebook"},{"speaker":"Steph Taylor","startTime":576.3,"endTime":582.24,"body":"ad specialist or the Instagram specialist. And"},{"speaker":"Steph Taylor","startTime":576.3,"endTime":582.24,"body":"then I eventually ended up niching down I knew I"},{"speaker":"Steph Taylor","startTime":582.24,"endTime":588.39,"body":"had to niche to be successful. And I knew that the"},{"speaker":"Steph Taylor","startTime":582.24,"endTime":588.39,"body":"one thing I loved doing and not many people enjoy"},{"speaker":"Steph Taylor","startTime":588.39,"endTime":594.45,"body":"doing was launching. So kind of pivoted kind of"},{"speaker":"Steph Taylor","startTime":588.39,"endTime":594.45,"body":"niche down into launching, retired all of my"},{"speaker":"Steph Taylor","startTime":594.45,"endTime":600.09,"body":"courses, which was terrifying because I put so"},{"speaker":"Steph Taylor","startTime":594.45,"endTime":600.09,"body":"much time into creating them. And that was now a"},{"speaker":"Steph Taylor","startTime":600.09,"endTime":603.9300000000001,"body":"year and a half ago. And it was the best decision"},{"speaker":"Steph Taylor","startTime":600.09,"endTime":603.9300000000001,"body":"I could have made."},{"speaker":"Steph Taylor Bio","startTime":605.22,"endTime":610.89,"body":"Oh my gosh, like I have 1000"},{"speaker":"Steph Taylor Bio","startTime":605.22,"endTime":610.89,"body":"questions. The first one that I have is, I just"},{"speaker":"Steph Taylor Bio","startTime":610.89,"endTime":616.29,"body":"want to know, like, so you're you're in this"},{"speaker":"Steph Taylor Bio","startTime":610.89,"endTime":616.29,"body":"season of life where you're just trying to figure"},{"speaker":"Steph Taylor Bio","startTime":616.29,"endTime":621.75,"body":"it out, which is where so many of our listeners"},{"speaker":"Steph Taylor Bio","startTime":616.29,"endTime":621.75,"body":"are right now. And you made those difficult"},{"speaker":"Steph Taylor Bio","startTime":621.75,"endTime":628.38,"body":"decisions of you know, I just I feel this in my"},{"speaker":"Steph Taylor Bio","startTime":621.75,"endTime":628.38,"body":"gut, I need to I need to switch or maybe you just"},{"speaker":"Steph Taylor Bio","startTime":628.4100000000001,"endTime":634.11,"body":"like you knew like something was happening in the"},{"speaker":"Steph Taylor Bio","startTime":628.4100000000001,"endTime":634.11,"body":"industry, there was a trend happening or like,"},{"speaker":"Steph Taylor Bio","startTime":634.11,"endTime":639.54,"body":"what was it that made you say, I've just got to"},{"speaker":"Steph Taylor Bio","startTime":634.11,"endTime":639.54,"body":"take this in a different direction. And I know"},{"speaker":"Steph Taylor Bio","startTime":639.54,"endTime":643.8,"body":"that it's going to be a tough decision. Like, what"},{"speaker":"Steph Taylor Bio","startTime":639.54,"endTime":643.8,"body":"was what was that? Like?"},{"speaker":"Steph Taylor","startTime":643.8299999999999,"endTime":650.97,"body":"Yeah, I literally went broke. I. So"},{"speaker":"Steph Taylor","startTime":643.8299999999999,"endTime":650.97,"body":"I had, I've created this Instagram course, this"},{"speaker":"Steph Taylor","startTime":650.97,"endTime":656.94,"body":"calls about Instagram, and I launched it. I ran a"},{"speaker":"Steph Taylor","startTime":650.97,"endTime":656.94,"body":"webinar for it, I had 700 people registered for"},{"speaker":"Steph Taylor","startTime":656.94,"endTime":662.67,"body":"the webinar, bearing in mind that I had spent"},{"speaker":"Steph Taylor","startTime":656.94,"endTime":662.67,"body":"basically my only money I had left on Facebook ads"},{"speaker":"Steph Taylor","startTime":662.85,"endTime":667.59,"body":"to get people into this webinar because I knew I"},{"speaker":"Steph Taylor","startTime":662.85,"endTime":667.59,"body":"needed the cash into my business. Otherwise, I"},{"speaker":"Steph Taylor","startTime":667.59,"endTime":674.91,"body":"had, I basically had to give up and the webinar"},{"speaker":"Steph Taylor","startTime":667.59,"endTime":674.91,"body":"crashed. So then that was that was a day where"},{"speaker":"Steph Taylor","startTime":674.91,"endTime":680.43,"body":"there was a lot of tears. There were a lot of"},{"speaker":"Steph Taylor","startTime":674.91,"endTime":680.43,"body":"tears that entire week, a lot of wine. And I"},{"speaker":"Steph Taylor","startTime":680.43,"endTime":686.01,"body":"realized that okay, I either need to go and apply"},{"speaker":"Steph Taylor","startTime":680.43,"endTime":686.01,"body":"for jobs or something needs to change in my"},{"speaker":"Steph Taylor","startTime":686.01,"endTime":690.72,"body":"business because it's not profitable the way that"},{"speaker":"Steph Taylor","startTime":686.01,"endTime":690.72,"body":"it is the way that I'm running it at the moment"},{"speaker":"Steph Taylor","startTime":690.72,"endTime":697.92,"body":"where I'm giving out so much free content, but"},{"speaker":"Steph Taylor","startTime":690.72,"endTime":697.92,"body":"nobody's coming to buy my stuff. And I wasn't"},{"speaker":"Steph Taylor","startTime":697.92,"endTime":702.3,"body":"quite ready to go to a job I applied for some"},{"speaker":"Steph Taylor","startTime":697.92,"endTime":702.3,"body":"jobs. I actually got cold to come in for an"},{"speaker":"Steph Taylor","startTime":702.3,"endTime":706.74,"body":"interview for one and before I could even think"},{"speaker":"Steph Taylor","startTime":702.3,"endTime":706.74,"body":"about it my brain was just like no no, thank you."},{"speaker":"Steph Taylor","startTime":706.74,"endTime":712.32,"body":"I've already accepted a job elsewhere. So that for"},{"speaker":"Steph Taylor","startTime":706.74,"endTime":712.32,"body":"me was the signal like okay, I'm not ready to give"},{"speaker":"Steph Taylor","startTime":712.32,"endTime":714.0,"body":"up but something needs to change."},{"speaker":"Steph Taylor Bio","startTime":714.6,"endTime":719.94,"body":"Oh my gosh, I was just gonna say"},{"speaker":"Steph Taylor Bio","startTime":714.6,"endTime":719.94,"body":"like how how hard it must have been to be like,"},{"speaker":"Steph Taylor Bio","startTime":720.18,"endTime":725.4,"body":"like I imagined like you know on the cartoons"},{"speaker":"Steph Taylor Bio","startTime":720.18,"endTime":725.4,"body":"where you have like the angel and the devil we had"},{"speaker":"Steph Taylor Bio","startTime":725.4,"endTime":730.62,"body":"like okay, like no like we're done and the other"},{"speaker":"Steph Taylor Bio","startTime":725.4,"endTime":730.62,"body":"one like is like tugs on my heartstrings to know"},{"speaker":"Steph Taylor Bio","startTime":730.62,"endTime":735.3,"body":"like when there's so many people out there that"},{"speaker":"Steph Taylor Bio","startTime":730.62,"endTime":735.3,"body":"are probably either in The position that you were"},{"speaker":"Steph Taylor Bio","startTime":735.3,"endTime":740.82,"body":"in or they're still just like struggling trying to"},{"speaker":"Steph Taylor Bio","startTime":735.3,"endTime":740.82,"body":"figure out which direction do I go? Do I niche"},{"speaker":"Steph Taylor Bio","startTime":740.82,"endTime":745.95,"body":"down? Do I get broader? Like, how does this really"},{"speaker":"Steph Taylor Bio","startTime":740.82,"endTime":745.95,"body":"work? And I just, I love hearing your story,"},{"speaker":"Steph Taylor Bio","startTime":745.95,"endTime":753.0600000000001,"body":"because I think that it's so common, but people"},{"speaker":"Steph Taylor Bio","startTime":745.95,"endTime":753.0600000000001,"body":"that are not like they're trying to transition in"},{"speaker":"Steph Taylor Bio","startTime":753.0600000000001,"endTime":757.68,"body":"the online space, they think that they're the only"},{"speaker":"Steph Taylor Bio","startTime":753.0600000000001,"endTime":757.68,"body":"ones that deal with that. So I thank you so much"},{"speaker":"Steph Taylor Bio","startTime":757.68,"endTime":762.15,"body":"for sharing that because I think it's so important"},{"speaker":"Steph Taylor Bio","startTime":757.68,"endTime":762.15,"body":"to understand that if you're experiencing this"},{"speaker":"Steph Taylor Bio","startTime":762.15,"endTime":765.48,"body":"right now, you're not alone. Steps been through"},{"speaker":"Steph Taylor Bio","startTime":762.15,"endTime":765.48,"body":"it. I've been through it."},{"speaker":"Steph Taylor","startTime":767.04,"endTime":771.15,"body":"Yeah, I literally last week, I"},{"speaker":"Steph Taylor","startTime":767.04,"endTime":771.15,"body":"shared an episode on my podcast called if you're"},{"speaker":"Steph Taylor","startTime":771.15,"endTime":776.22,"body":"thinking about giving up on your business, listen"},{"speaker":"Steph Taylor","startTime":771.15,"endTime":776.22,"body":"to this. And so many people messaged me saying,"},{"speaker":"Steph Taylor","startTime":776.22,"endTime":780.45,"body":"well, I thought I was the only one but everyone"},{"speaker":"Steph Taylor","startTime":776.22,"endTime":780.45,"body":"else is dealing with it. There's so many of you"},{"speaker":"Steph Taylor","startTime":780.45,"endTime":781.59,"body":"dealing with it right now."},{"speaker":"Krystal Proffitt","startTime":781.95,"endTime":786.63,"body":"Yeah. Oh, my gosh, like this is"},{"speaker":"Krystal Proffitt","startTime":781.95,"endTime":786.63,"body":"this is so good. And the next like, question that"},{"speaker":"Krystal Proffitt","startTime":786.63,"endTime":793.11,"body":"I have is, I mean, we talked about launching, this"},{"speaker":"Krystal Proffitt","startTime":786.63,"endTime":793.11,"body":"is where you settled on, you know, this is how I"},{"speaker":"Krystal Proffitt","startTime":793.11,"endTime":797.07,"body":"want to talk to people, this is the thing that I'm"},{"speaker":"Krystal Proffitt","startTime":793.11,"endTime":797.07,"body":"passionate about. So what is it about launching"},{"speaker":"Krystal Proffitt","startTime":797.07,"endTime":798.84,"body":"that gets you excited?"},{"speaker":"Steph Taylor","startTime":799.98,"endTime":806.79,"body":"I think because it's equal parts of"},{"speaker":"Steph Taylor","startTime":799.98,"endTime":806.79,"body":"mindset, it's fun, it's marketing, it's the things"},{"speaker":"Steph Taylor","startTime":806.79,"endTime":812.25,"body":"that I just love about business, because you it's"},{"speaker":"Steph Taylor","startTime":806.79,"endTime":812.25,"body":"for a very short period of time, right? It's not"},{"speaker":"Steph Taylor","startTime":812.25,"endTime":817.11,"body":"like it's an ongoing thing that you always have to"},{"speaker":"Steph Taylor","startTime":812.25,"endTime":817.11,"body":"do that starts to feel like a chore in your"},{"speaker":"Steph Taylor","startTime":817.11,"endTime":822.48,"body":"business. When you're running a launch, it brings"},{"speaker":"Steph Taylor","startTime":817.11,"endTime":822.48,"body":"out the best new and the worst in you, you get to"},{"speaker":"Steph Taylor","startTime":822.48,"endTime":828.51,"body":"play around with it, you get to experiment with"},{"speaker":"Steph Taylor","startTime":822.48,"endTime":828.51,"body":"it. And you get to just start to show up as a new"},{"speaker":"Steph Taylor","startTime":828.51,"endTime":833.55,"body":"business owner, and it allows you to level up as"},{"speaker":"Steph Taylor","startTime":828.51,"endTime":833.55,"body":"well, like I think it brings a launch brings a lot"},{"speaker":"Steph Taylor","startTime":833.58,"endTime":839.16,"body":"of the mindset mark to the surface. And it's a"},{"speaker":"Steph Taylor","startTime":833.58,"endTime":839.16,"body":"really great opportunity to work on that kind of"},{"speaker":"Steph Taylor","startTime":839.16,"endTime":839.91,"body":"stuff as well."},{"speaker":"Steph Taylor Bio","startTime":840.419,"endTime":845.339,"body":"Okay, so with that being said, I"},{"speaker":"Steph Taylor Bio","startTime":840.419,"endTime":845.339,"body":"want to hear about the first thing you ever"},{"speaker":"Steph Taylor Bio","startTime":845.339,"endTime":849.9590000000001,"body":"launched online. And so you're coming from your"},{"speaker":"Steph Taylor Bio","startTime":845.339,"endTime":849.9590000000001,"body":"corporate job, what like Tell me do you have a"},{"speaker":"Steph Taylor Bio","startTime":849.9590000000001,"endTime":855.269,"body":"good story from like, maybe the biggest mistake"},{"speaker":"Steph Taylor Bio","startTime":849.9590000000001,"endTime":855.269,"body":"you made and your very first launch or something"},{"speaker":"Steph Taylor Bio","startTime":855.269,"endTime":862.109,"body":"that just went really well or really bad? Like, we"},{"speaker":"Steph Taylor Bio","startTime":855.269,"endTime":862.109,"body":"went all the dirt stuff you got to share with us."},{"speaker":"Steph Taylor","startTime":862.59,"endTime":867.69,"body":"So my my first launch, or my first"},{"speaker":"Steph Taylor","startTime":862.59,"endTime":867.69,"body":"digital product launch was a Facebook ads course"},{"speaker":"Steph Taylor","startTime":867.72,"endTime":875.01,"body":"at the end of 2017. What had happened was my ex"},{"speaker":"Steph Taylor","startTime":867.72,"endTime":875.01,"body":"partner and I, we decided we were moving to"},{"speaker":"Steph Taylor","startTime":875.07,"endTime":882.15,"body":"Europe. We were going traveling in Europe, he was"},{"speaker":"Steph Taylor","startTime":875.07,"endTime":882.15,"body":"moving over there. And I realized, okay, I have no"},{"speaker":"Steph Taylor","startTime":882.15,"endTime":887.37,"body":"savings, I need some money in the bank to be able"},{"speaker":"Steph Taylor","startTime":882.15,"endTime":887.37,"body":"to travel. Yes, I've got client income coming in."},{"speaker":"Steph Taylor","startTime":887.37,"endTime":892.5,"body":"But I knew like I wouldn't be able to do a full"},{"speaker":"Steph Taylor","startTime":887.37,"endTime":892.5,"body":"time client load while I was traveling. So I"},{"speaker":"Steph Taylor","startTime":892.5,"endTime":896.97,"body":"thought, Okay, let me let me put together an"},{"speaker":"Steph Taylor","startTime":892.5,"endTime":896.97,"body":"online course and launch it, how hard can it be?"},{"speaker":"Steph Taylor","startTime":898.38,"endTime":904.62,"body":"As it turns out, when you don't have a structure"},{"speaker":"Steph Taylor","startTime":898.38,"endTime":904.62,"body":"to follow, it can be really hard. So I, I did, I"},{"speaker":"Steph Taylor","startTime":904.62,"endTime":910.8,"body":"was the classic entrepreneur doing everything. So"},{"speaker":"Steph Taylor","startTime":904.62,"endTime":910.8,"body":"I was I was working part time for a startup I was"},{"speaker":"Steph Taylor","startTime":910.92,"endTime":916.65,"body":"working, I was running my client, all my client"},{"speaker":"Steph Taylor","startTime":910.92,"endTime":916.65,"body":"work. And then on the weekends, I was building"},{"speaker":"Steph Taylor","startTime":916.65,"endTime":923.22,"body":"this online course. And I launched it in October."},{"speaker":"Steph Taylor","startTime":916.65,"endTime":923.22,"body":"And we were due to fly out to Europe on the ninth"},{"speaker":"Steph Taylor","startTime":923.22,"endTime":929.82,"body":"of November. So that was a very, very short"},{"speaker":"Steph Taylor","startTime":923.22,"endTime":929.82,"body":"timeframe. And it was very much do or die. This"},{"speaker":"Steph Taylor","startTime":929.82,"endTime":933.87,"body":"has to work, which was the best thing that could"},{"speaker":"Steph Taylor","startTime":929.82,"endTime":933.87,"body":"have been that it could have been because I had to"},{"speaker":"Steph Taylor","startTime":933.87,"endTime":937.95,"body":"get scrappy, a lot of the time I see people"},{"speaker":"Steph Taylor","startTime":933.87,"endTime":937.95,"body":"launching something and they'll be like, Oh, it's"},{"speaker":"Steph Taylor","startTime":937.95,"endTime":943.53,"body":"day one, nobody's bought, I give up. It's a"},{"speaker":"Steph Taylor","startTime":937.95,"endTime":943.53,"body":"failure. Whereas I got to like day three, and the"},{"speaker":"Steph Taylor","startTime":943.53,"endTime":948.78,"body":"sales were still really low. So I thought, Okay,"},{"speaker":"Steph Taylor","startTime":943.53,"endTime":948.78,"body":"what else can I do to amp up the sales. So I"},{"speaker":"Steph Taylor","startTime":948.78,"endTime":953.55,"body":"launched it with a five day challenge initially."},{"speaker":"Steph Taylor","startTime":948.78,"endTime":953.55,"body":"But that didn't convert as I want as well as I"},{"speaker":"Steph Taylor","startTime":953.55,"endTime":958.74,"body":"wanted it to. So I got to day three. And I"},{"speaker":"Steph Taylor","startTime":953.55,"endTime":958.74,"body":"thought, okay, I don't really want to do a live"},{"speaker":"Steph Taylor","startTime":958.74,"endTime":965.49,"body":"webinar. It terrifies me. But I need this money so"},{"speaker":"Steph Taylor","startTime":958.74,"endTime":965.49,"body":"badly that I'm going to just do a live webinar. I"},{"speaker":"Steph Taylor","startTime":965.49,"endTime":969.93,"body":"wish I could find the recording right now. Because"},{"speaker":"Steph Taylor","startTime":965.49,"endTime":969.93,"body":"it's probably the worst thing ever. I remember"},{"speaker":"Steph Taylor","startTime":969.93,"endTime":976.08,"body":"being so scared. I remember sitting there clicking"},{"speaker":"Steph Taylor","startTime":969.93,"endTime":976.08,"body":"the go live button being like I just hope nobody"},{"speaker":"Steph Taylor","startTime":976.08,"endTime":982.44,"body":"shows up. I really don't want to do this. And then"},{"speaker":"Steph Taylor","startTime":976.08,"endTime":982.44,"body":"people showed up and I raced through it. I was so"},{"speaker":"Steph Taylor","startTime":982.44,"endTime":989.28,"body":"nervous. I couldn't answer some people's questions"},{"speaker":"Steph Taylor","startTime":982.44,"endTime":989.28,"body":"like, all of the worst nightmares came true. But"},{"speaker":"Steph Taylor","startTime":989.28,"endTime":994.68,"body":"people still bought and it ended up being a"},{"speaker":"Steph Taylor","startTime":989.28,"endTime":994.68,"body":"successful launch, which it still blows my mind to"},{"speaker":"Steph Taylor","startTime":994.68,"endTime":998.01,"body":"this day because I did a lot of the things that I"},{"speaker":"Steph Taylor","startTime":994.68,"endTime":998.01,"body":"teach wrong."},{"speaker":"Steph Taylor Bio","startTime":999.24,"endTime":1004.67,"body":"So awesome. I love that, you"},{"speaker":"Steph Taylor Bio","startTime":999.24,"endTime":1004.67,"body":"know, most of the time, you know people that are"},{"speaker":"Steph Taylor Bio","startTime":1004.67,"endTime":1009.47,"body":"in the online space like we we stand up and you're"},{"speaker":"Steph Taylor Bio","startTime":1004.67,"endTime":1009.47,"body":"we're the ones at the front of the room. We're the"},{"speaker":"Steph Taylor Bio","startTime":1009.47,"endTime":1014.63,"body":"ones on the live webinars that we're teaching"},{"speaker":"Steph Taylor Bio","startTime":1009.47,"endTime":1014.63,"body":"these things, but most often we're teaching from"},{"speaker":"Steph Taylor Bio","startTime":1014.66,"endTime":1021.23,"body":"actual like trial and error like Baptism by fire"},{"speaker":"Steph Taylor Bio","startTime":1014.66,"endTime":1021.23,"body":"like we were teaching this to you so you don't do"},{"speaker":"Steph Taylor Bio","startTime":1021.23,"endTime":1027.17,"body":"the same thing. So I hope that anybody that's"},{"speaker":"Steph Taylor Bio","startTime":1021.23,"endTime":1027.17,"body":"listening, like just takes away from it that you"},{"speaker":"Steph Taylor Bio","startTime":1027.17,"endTime":1033.38,"body":"just got started. And it didn't have to be"},{"speaker":"Steph Taylor Bio","startTime":1027.17,"endTime":1033.38,"body":"perfect, and I bet that having that deadline was"},{"speaker":"Steph Taylor Bio","startTime":1033.38,"endTime":1038.42,"body":"probably everything. Because I mean, if you're"},{"speaker":"Steph Taylor Bio","startTime":1033.38,"endTime":1038.42,"body":"anything like me, if I don't have a deadline, I"},{"speaker":"Steph Taylor Bio","startTime":1038.42,"endTime":1043.52,"body":"just keep pushing it off and say, I'll get to that"},{"speaker":"Steph Taylor Bio","startTime":1038.42,"endTime":1043.52,"body":"next month, next quarter, maybe even next year."},{"speaker":"Steph Taylor Bio","startTime":1043.52,"endTime":1047.8400000000001,"body":"That'll sound good. But do you see that a lot in"},{"speaker":"Steph Taylor Bio","startTime":1043.52,"endTime":1047.8400000000001,"body":"your clients and your students and the people you"},{"speaker":"Steph Taylor Bio","startTime":1047.8400000000001,"endTime":1049.97,"body":"work with? Absolutely,"},{"speaker":"Steph Taylor","startTime":1050.03,"endTime":1054.38,"body":"absolutely. I get a lot of students"},{"speaker":"Steph Taylor","startTime":1050.03,"endTime":1054.38,"body":"coming through. So one of my courses teach teaches"},{"speaker":"Steph Taylor","startTime":1054.38,"endTime":1058.73,"body":"people how to launch their digital products. And I"},{"speaker":"Steph Taylor","startTime":1054.38,"endTime":1058.73,"body":"get a lot of students coming through saying, Yeah,"},{"speaker":"Steph Taylor","startTime":1058.73,"endTime":1063.56,"body":"I'm gonna launch it in the next 12 weeks, because"},{"speaker":"Steph Taylor","startTime":1058.73,"endTime":1063.56,"body":"it's a 12 week course. And then they get about"},{"speaker":"Steph Taylor","startTime":1063.56,"endTime":1068.5700000000002,"body":"halfway through and it becomes, oh, I'll do it in"},{"speaker":"Steph Taylor","startTime":1063.56,"endTime":1068.5700000000002,"body":"12 weeks. And then we get towards the end. And"},{"speaker":"Steph Taylor","startTime":1068.5700000000002,"endTime":1073.4,"body":"it's like, oh, it's taking me longer. A lot of the"},{"speaker":"Steph Taylor","startTime":1068.5700000000002,"endTime":1073.4,"body":"time, it's like, oh, I'm just stuck on, I can't"},{"speaker":"Steph Taylor","startTime":1073.4,"endTime":1079.58,"body":"decide what to name my course, I'm not going to"},{"speaker":"Steph Taylor","startTime":1073.4,"endTime":1079.58,"body":"launch anything yet. I can't decide which thing to"},{"speaker":"Steph Taylor","startTime":1079.58,"endTime":1083.96,"body":"launch first. So I'm not going to launch either of"},{"speaker":"Steph Taylor","startTime":1079.58,"endTime":1083.96,"body":"them. And it ends up being these tiny little"},{"speaker":"Steph Taylor","startTime":1083.96,"endTime":1089.5700000000002,"body":"things that we fixate on. And it's our brains way"},{"speaker":"Steph Taylor","startTime":1083.96,"endTime":1089.5700000000002,"body":"of keeping us safe. Because for us, it feels safe"},{"speaker":"Steph Taylor","startTime":1089.5700000000002,"endTime":1094.8200000000002,"body":"and comfortable to obsess about the name of our"},{"speaker":"Steph Taylor","startTime":1089.5700000000002,"endTime":1094.8200000000002,"body":"course, or to obsess about how much to price it at"},{"speaker":"Steph Taylor","startTime":1094.85,"endTime":1100.04,"body":"or to obsess about which one to launch first, that"},{"speaker":"Steph Taylor","startTime":1094.85,"endTime":1100.04,"body":"feels a lot more comfortable than doing the"},{"speaker":"Steph Taylor","startTime":1100.04,"endTime":1104.72,"body":"unknown thing, which is actually taking that"},{"speaker":"Steph Taylor","startTime":1100.04,"endTime":1104.72,"body":"action on the launch and getting it out there. So"},{"speaker":"Steph Taylor","startTime":1104.72,"endTime":1109.76,"body":"we try to stay in that comfort zone instead of"},{"speaker":"Steph Taylor","startTime":1104.72,"endTime":1109.76,"body":"doing something completely different. And it's not"},{"speaker":"Steph Taylor","startTime":1109.76,"endTime":1115.25,"body":"until you decide, okay, I'm going to do it. And I"},{"speaker":"Steph Taylor","startTime":1109.76,"endTime":1115.25,"body":"commit to doing something different. That's when"},{"speaker":"Steph Taylor","startTime":1115.25,"endTime":1119.9299999999998,"body":"the magic starts to happen. But until then you're"},{"speaker":"Steph Taylor","startTime":1115.25,"endTime":1119.9299999999998,"body":"going to find that you start to obsess over those"},{"speaker":"Steph Taylor","startTime":1119.9299999999998,"endTime":1121.58,"body":"little details. But that's normal."},{"speaker":"Steph Taylor Bio","startTime":1121.88,"endTime":1125.99,"body":"Yeah. Oh, my gosh. And I was"},{"speaker":"Steph Taylor Bio","startTime":1121.88,"endTime":1125.99,"body":"like, I'm listening to what you're saying. And I'm"},{"speaker":"Steph Taylor Bio","startTime":1125.99,"endTime":1130.97,"body":"just thinking about everybody that's in our"},{"speaker":"Steph Taylor Bio","startTime":1125.99,"endTime":1130.97,"body":"audience right now. That is like, Oh, that's me"},{"speaker":"Steph Taylor Bio","startTime":1130.97,"endTime":1136.1,"body":"with my podcast. They're like, I've been"},{"speaker":"Steph Taylor Bio","startTime":1130.97,"endTime":1136.1,"body":"obsessing, like, I've been down the Google rabbit"},{"speaker":"Steph Taylor Bio","startTime":1136.1,"endTime":1140.72,"body":"hole of like, well, this name is kind of similar."},{"speaker":"Steph Taylor Bio","startTime":1136.1,"endTime":1140.72,"body":"So I can't use that she had ditched that idea. And"},{"speaker":"Steph Taylor Bio","startTime":1140.72,"endTime":1146.45,"body":"then this one, like, Oh, it's too it's kind of in"},{"speaker":"Steph Taylor Bio","startTime":1140.72,"endTime":1146.45,"body":"the same category, but not really. And I just, I"},{"speaker":"Steph Taylor Bio","startTime":1146.45,"endTime":1151.13,"body":"don't know if my voice is good enough. Like, I"},{"speaker":"Steph Taylor Bio","startTime":1146.45,"endTime":1151.13,"body":"mean, I bet you and I could go on for hours with"},{"speaker":"Steph Taylor Bio","startTime":1151.13,"endTime":1152.96,"body":"all the excuses that people"},{"speaker":"Steph Taylor","startTime":1155.33,"endTime":1162.2600000000002,"body":"yes, I, I went down those rabbit"},{"speaker":"Steph Taylor","startTime":1155.33,"endTime":1162.2600000000002,"body":"holes as well. For a long time, I sat on the idea"},{"speaker":"Steph Taylor","startTime":1162.2600000000002,"endTime":1169.1599999999999,"body":"of my podcast for about six months. And I actually"},{"speaker":"Steph Taylor","startTime":1162.2600000000002,"endTime":1169.1599999999999,"body":"remember I told my friend who my mentor and friend"},{"speaker":"Steph Taylor","startTime":1169.1599999999999,"endTime":1174.4699999999998,"body":"who run podcasting agency, I went to him and I"},{"speaker":"Steph Taylor","startTime":1169.1599999999999,"endTime":1174.4699999999998,"body":"told him my idea for my podcast. And he, his"},{"speaker":"Steph Taylor","startTime":1174.4699999999998,"endTime":1179.3000000000002,"body":"reaction was, I don't know if that's going to"},{"speaker":"Steph Taylor","startTime":1174.4699999999998,"endTime":1179.3000000000002,"body":"work. So that kind of set me further back as well,"},{"speaker":"Steph Taylor","startTime":1179.3000000000002,"endTime":1185.42,"body":"because my podcast is a very different concept to"},{"speaker":"Steph Taylor","startTime":1179.3000000000002,"endTime":1185.42,"body":"what was out there at the time. Mine's five to 10"},{"speaker":"Steph Taylor","startTime":1185.42,"endTime":1190.52,"body":"minutes long. They're these little bite sized"},{"speaker":"Steph Taylor","startTime":1185.42,"endTime":1190.52,"body":"episodes, back when everyone was doing interview"},{"speaker":"Steph Taylor","startTime":1190.58,"endTime":1197.06,"body":"length podcasts. So that kind of set me back plus"},{"speaker":"Steph Taylor","startTime":1190.58,"endTime":1197.06,"body":"i so I've lived in three different countries. my"},{"speaker":"Steph Taylor","startTime":1197.06,"endTime":1204.9499999999998,"body":"accent has been all over the place my entire life."},{"speaker":"Steph Taylor","startTime":1197.06,"endTime":1204.9499999999998,"body":"And when we first moved from South Africa to New"},{"speaker":"Steph Taylor","startTime":1204.9499999999998,"endTime":1209.8400000000001,"body":"Zealand, when I was eight years old, I got bullied"},{"speaker":"Steph Taylor","startTime":1204.9499999999998,"endTime":1209.8400000000001,"body":"for having a weird accent. I was the kid who spoke"},{"speaker":"Steph Taylor","startTime":1209.8400000000001,"endTime":1214.58,"body":"weird. Then when I moved from New Zealand to"},{"speaker":"Steph Taylor","startTime":1209.8400000000001,"endTime":1214.58,"body":"Australia, nearly 10 years ago, I got bullied."},{"speaker":"Steph Taylor","startTime":1214.6100000000001,"endTime":1218.9299999999998,"body":"Well, I didn't get bullied, but I got, you know,"},{"speaker":"Steph Taylor","startTime":1214.6100000000001,"endTime":1218.9299999999998,"body":"all the grownups I work with worked with, they"},{"speaker":"Steph Taylor","startTime":1218.9299999999998,"endTime":1225.7399999999998,"body":"said, Oh, you speak like a New Zealand Aha. So"},{"speaker":"Steph Taylor","startTime":1218.9299999999998,"endTime":1225.7399999999998,"body":"I've always been very self conscious of my voice."},{"speaker":"Steph Taylor","startTime":1226.1599999999999,"endTime":1231.4699999999998,"body":"And that was the biggest hurdle for me with"},{"speaker":"Steph Taylor","startTime":1226.1599999999999,"endTime":1231.4699999999998,"body":"starting a podcast. I was like, I don't know, do"},{"speaker":"Steph Taylor","startTime":1231.4699999999998,"endTime":1236.3899999999999,"body":"people actually want to hear my voice? Do people"},{"speaker":"Steph Taylor","startTime":1231.4699999999998,"endTime":1236.3899999999999,"body":"also want to hear it? Do I have anything of value"},{"speaker":"Steph Taylor","startTime":1236.3899999999999,"endTime":1243.3200000000002,"body":"to share with people was the other big mindset"},{"speaker":"Steph Taylor","startTime":1236.3899999999999,"endTime":1243.3200000000002,"body":"issue? And it wasn't until I set a date. I said,"},{"speaker":"Steph Taylor","startTime":1243.3200000000002,"endTime":1250.1,"body":"Okay, I'm launching my podcast on May 1 2018. I"},{"speaker":"Steph Taylor","startTime":1243.3200000000002,"endTime":1250.1,"body":"think I decided this at the end of March. So I had"},{"speaker":"Steph Taylor","startTime":1250.13,"endTime":1255.3200000000002,"body":"just over a month to launch this podcast, but I"},{"speaker":"Steph Taylor","startTime":1250.13,"endTime":1255.3200000000002,"body":"decided, you know what, I'm doing it. And it's"},{"speaker":"Steph Taylor","startTime":1255.3200000000002,"endTime":1260.33,"body":"going to happen, regardless of anything that gets"},{"speaker":"Steph Taylor","startTime":1255.3200000000002,"endTime":1260.33,"body":"in the way. I'm just going to do it. And it"},{"speaker":"Steph Taylor","startTime":1260.42,"endTime":1261.65,"body":"finally happened."},{"speaker":"Steph Taylor Bio","startTime":1261.949,"endTime":1266.6889999999999,"body":"Okay, well, I want to go back to"},{"speaker":"Steph Taylor Bio","startTime":1261.949,"endTime":1266.6889999999999,"body":"your voice for a second because I hear this a lot."},{"speaker":"Steph Taylor Bio","startTime":1266.6889999999999,"endTime":1273.1390000000001,"body":"People say, I don't like my accent or I don't like"},{"speaker":"Steph Taylor Bio","startTime":1266.6889999999999,"endTime":1273.1390000000001,"body":"like, I'm, I'm too loud. I'm too quiet. And they"},{"speaker":"Steph Taylor Bio","startTime":1273.1390000000001,"endTime":1280.009,"body":"try to which to me, you and I both know, they're"},{"speaker":"Steph Taylor Bio","startTime":1273.1390000000001,"endTime":1280.009,"body":"all excuses. But you know, how did you kind of"},{"speaker":"Steph Taylor Bio","startTime":1280.159,"endTime":1286.7890000000002,"body":"quiet that noise in your head? How did you push"},{"speaker":"Steph Taylor Bio","startTime":1280.159,"endTime":1286.7890000000002,"body":"past the insecurity or you know, just the"},{"speaker":"Steph Taylor Bio","startTime":1286.7890000000002,"endTime":1292.0390000000002,"body":"uncomfortableness of like, I just don't really"},{"speaker":"Steph Taylor Bio","startTime":1286.7890000000002,"endTime":1292.0390000000002,"body":"like how I say this one word. Or maybe I breathe"},{"speaker":"Steph Taylor Bio","startTime":1292.0390000000002,"endTime":1297.7689999999998,"body":"too much. Like how did you listen to your own"},{"speaker":"Steph Taylor Bio","startTime":1292.0390000000002,"endTime":1297.7689999999998,"body":"episodes? I'm assuming Did you edit your your own"},{"speaker":"Steph Taylor Bio","startTime":1297.7689999999998,"endTime":1300.859,"body":"podcast? And you're just like, how do you push"},{"speaker":"Steph Taylor Bio","startTime":1297.7689999999998,"endTime":1300.859,"body":"past that?"},{"speaker":"Steph Taylor","startTime":1301.0700000000002,"endTime":1308.6,"body":"Yeah, I, for me, it was. It took"},{"speaker":"Steph Taylor","startTime":1301.0700000000002,"endTime":1308.6,"body":"podcasting has been what's helped me to learn to"},{"speaker":"Steph Taylor","startTime":1308.6,"endTime":1316.25,"body":"love my voice. And I didn't love my voice back at"},{"speaker":"Steph Taylor","startTime":1308.6,"endTime":1316.25,"body":"the start. I really didn't. But I realized that I"},{"speaker":"Steph Taylor","startTime":1316.25,"endTime":1321.1100000000001,"body":"had something to share with people I had things"},{"speaker":"Steph Taylor","startTime":1316.25,"endTime":1321.1100000000001,"body":"that they could learn from me. And they couldn't"},{"speaker":"Steph Taylor","startTime":1321.1100000000001,"endTime":1327.9499999999998,"body":"learn from me unless I pushed past that and got my"},{"speaker":"Steph Taylor","startTime":1321.1100000000001,"endTime":1327.9499999999998,"body":"voice out there. And it was like, Am I so am I so"},{"speaker":"Steph Taylor","startTime":1327.9499999999998,"endTime":1334.7600000000002,"body":"self centered? That I'm going to let myself my Am"},{"speaker":"Steph Taylor","startTime":1327.9499999999998,"endTime":1334.7600000000002,"body":"I gonna let my dislike of my voice? My Fear of"},{"speaker":"Steph Taylor","startTime":1334.7600000000002,"endTime":1339.4699999999998,"body":"what people are gonna think of my voice stopped me"},{"speaker":"Steph Taylor","startTime":1334.7600000000002,"endTime":1339.4699999999998,"body":"from being able to help other people. And I"},{"speaker":"Steph Taylor","startTime":1339.4699999999998,"endTime":1344.42,"body":"realized, no, it's not about me, it's about them."},{"speaker":"Steph Taylor","startTime":1339.4699999999998,"endTime":1344.42,"body":"But funnily enough, through podcasting, I've"},{"speaker":"Steph Taylor","startTime":1344.42,"endTime":1349.8200000000002,"body":"learned, I've learned how to modulate my voice"},{"speaker":"Steph Taylor","startTime":1344.42,"endTime":1349.8200000000002,"body":"better. I've learned how to pronounce, pronounce"},{"speaker":"Steph Taylor","startTime":1349.8200000000002,"endTime":1355.6399999999999,"body":"words, but I learned my enunciations better. And"},{"speaker":"Steph Taylor","startTime":1349.8200000000002,"endTime":1355.6399999999999,"body":"I've learned how to become a better speaker as a"},{"speaker":"Steph Taylor","startTime":1355.6399999999999,"endTime":1362.69,"body":"result. So now, if I look back 400 episodes ago"},{"speaker":"Steph Taylor","startTime":1355.6399999999999,"endTime":1362.69,"body":"when I started, I think, wow, I speak so"},{"speaker":"Steph Taylor","startTime":1362.69,"endTime":1366.02,"body":"differently now to how I spoke back then. And it's"},{"speaker":"Steph Taylor","startTime":1362.69,"endTime":1366.02,"body":"all because of podcasting."},{"speaker":"Steph Taylor Bio","startTime":1366.2289999999998,"endTime":1370.129,"body":"Oh, my gosh, I think that you"},{"speaker":"Steph Taylor Bio","startTime":1366.2289999999998,"endTime":1370.129,"body":"just gave somebody a huge gift right now that has"},{"speaker":"Steph Taylor Bio","startTime":1370.129,"endTime":1373.9989999999998,"body":"been that's been the thing holding them back is"},{"speaker":"Steph Taylor Bio","startTime":1370.129,"endTime":1373.9989999999998,"body":"like, I don't like my voice. I don't like my voice"},{"speaker":"Steph Taylor Bio","startTime":1373.9989999999998,"endTime":1379.819,"body":"that stuff to said, it's not about me, it's about"},{"speaker":"Steph Taylor Bio","startTime":1373.9989999999998,"endTime":1379.819,"body":"my message. Because it's like, that's just me."},{"speaker":"Steph Taylor Bio","startTime":1379.819,"endTime":1384.4989999999998,"body":"That's what I preach. And it's so important,"},{"speaker":"Steph Taylor Bio","startTime":1379.819,"endTime":1384.4989999999998,"body":"because we all have our little quirks. I mean, I'm"},{"speaker":"Steph Taylor Bio","startTime":1384.4989999999998,"endTime":1390.5590000000002,"body":"from Texas, y'all. I'm born and raised in Texas,"},{"speaker":"Steph Taylor Bio","startTime":1384.4989999999998,"endTime":1390.5590000000002,"body":"and I have people in Texas asked me, where are you"},{"speaker":"Steph Taylor Bio","startTime":1390.5590000000002,"endTime":1396.109,"body":"from? Like this is? That's to country, like, it's"},{"speaker":"Steph Taylor Bio","startTime":1390.5590000000002,"endTime":1396.109,"body":"almost like, I'm to Texas sometimes. And I'm like,"},{"speaker":"Steph Taylor Bio","startTime":1396.199,"endTime":1402.4389999999999,"body":"I've been here my whole life. But anyway, you"},{"speaker":"Steph Taylor Bio","startTime":1396.199,"endTime":1402.4389999999999,"body":"know, I just show a shelf. And that, I think that"},{"speaker":"Steph Taylor Bio","startTime":1402.4389999999999,"endTime":1407.8090000000002,"body":"that's what's most important, like you said, just"},{"speaker":"Steph Taylor Bio","startTime":1402.4389999999999,"endTime":1407.8090000000002,"body":"embracing who you are. And stepping into that."},{"speaker":"Steph Taylor Bio","startTime":1407.8090000000002,"endTime":1413.299,"body":"Because I love that you said it's made you a"},{"speaker":"Steph Taylor Bio","startTime":1407.8090000000002,"endTime":1413.299,"body":"better speaker, and it's made you love your voice."},{"speaker":"Steph Taylor Bio","startTime":1413.299,"endTime":1418.339,"body":"Because I mean, I just I'm gonna tell you, you"},{"speaker":"Steph Taylor Bio","startTime":1413.299,"endTime":1418.339,"body":"have a beautiful voice. And I follow you on"},{"speaker":"Steph Taylor Bio","startTime":1418.339,"endTime":1419.239,"body":"Instagram."},{"speaker":"Steph Taylor","startTime":1419.3899999999999,"endTime":1422.3600000000001,"body":"I follow you on Instagram, but I"},{"speaker":"Steph Taylor","startTime":1419.3899999999999,"endTime":1422.3600000000001,"body":"love it when you pop on there. And I'm like, Oh,"},{"speaker":"Steph Taylor","startTime":1422.3600000000001,"endTime":1425.5100000000002,"body":"what is that good to share today? So I think that"},{"speaker":"Steph Taylor","startTime":1422.3600000000001,"endTime":1425.5100000000002,"body":"that's so cool."},{"speaker":"Steph Taylor Bio","startTime":1425.7800000000002,"endTime":1431.1799999999998,"body":"Because we all have these quirks"},{"speaker":"Steph Taylor Bio","startTime":1425.7800000000002,"endTime":1431.1799999999998,"body":"and these things with our voices. And that's how"},{"speaker":"Steph Taylor Bio","startTime":1431.1799999999998,"endTime":1436.19,"body":"you stand out. I really I just truly believe that"},{"speaker":"Steph Taylor Bio","startTime":1431.1799999999998,"endTime":1436.19,"body":"Do you agree with like, when people ask you like,"},{"speaker":"Steph Taylor Bio","startTime":1436.2199999999998,"endTime":1441.8000000000002,"body":"Oh, my, my category is too overcrowded in this"},{"speaker":"Steph Taylor Bio","startTime":1436.2199999999998,"endTime":1441.8000000000002,"body":"market? Like, no, there's no way I'm gonna stand"},{"speaker":"Steph Taylor Bio","startTime":1441.8000000000002,"endTime":1444.4699999999998,"body":"out what kind of advice would you give to someone"},{"speaker":"Steph Taylor Bio","startTime":1441.8000000000002,"endTime":1444.4699999999998,"body":"that saying that?"},{"speaker":"Steph Taylor","startTime":1444.949,"endTime":1450.0790000000002,"body":"Yeah, I. So I love that question."},{"speaker":"Steph Taylor","startTime":1444.949,"endTime":1450.0790000000002,"body":"Because there are so many podcasts out there. Now"},{"speaker":"Steph Taylor","startTime":1450.0790000000002,"endTime":1455.989,"body":"there's like over a million I think Justin Apple"},{"speaker":"Steph Taylor","startTime":1450.0790000000002,"endTime":1455.989,"body":"podcasts alone. So to stand out in your category,"},{"speaker":"Steph Taylor","startTime":1455.989,"endTime":1461.5390000000002,"body":"you need to do something that nobody else is"},{"speaker":"Steph Taylor","startTime":1455.989,"endTime":1461.5390000000002,"body":"doing. Or you need to be some. I mean, if you're"},{"speaker":"Steph Taylor","startTime":1461.569,"endTime":1466.699,"body":"if you stand out naturally with your voice and who"},{"speaker":"Steph Taylor","startTime":1461.569,"endTime":1466.699,"body":"you are, that's one great way to stand out. But"},{"speaker":"Steph Taylor","startTime":1466.699,"endTime":1474.199,"body":"you also need to pick a topic, or some kind of"},{"speaker":"Steph Taylor","startTime":1466.699,"endTime":1474.199,"body":"angle that is going to help you to stand out. So"},{"speaker":"Steph Taylor","startTime":1474.199,"endTime":1479.0590000000002,"body":"yeah, marketing might be a really saturated"},{"speaker":"Steph Taylor","startTime":1474.199,"endTime":1479.0590000000002,"body":"category. But within the marketing category, my"},{"speaker":"Steph Taylor","startTime":1479.0590000000002,"endTime":1485.449,"body":"podcasts, so I ended up pivoting my podcast when I"},{"speaker":"Steph Taylor","startTime":1479.0590000000002,"endTime":1485.449,"body":"niche down, my podcast is bite sized. So that's"},{"speaker":"Steph Taylor","startTime":1485.449,"endTime":1489.6190000000001,"body":"one way that it stands out from everyone else,"},{"speaker":"Steph Taylor","startTime":1485.449,"endTime":1489.6190000000001,"body":"because most of the other podcasts are like an"},{"speaker":"Steph Taylor","startTime":1489.649,"endTime":1495.739,"body":"hour long. And it's all about launching. As far as"},{"speaker":"Steph Taylor","startTime":1489.649,"endTime":1495.739,"body":"I know, I don't think there are any other podcasts"},{"speaker":"Steph Taylor","startTime":1495.739,"endTime":1501.0790000000002,"body":"that are just about launching. So that's my little"},{"speaker":"Steph Taylor","startTime":1495.739,"endTime":1501.0790000000002,"body":"category, my little slice of the podcasting market"},{"speaker":"Steph Taylor","startTime":1501.0790000000002,"endTime":1506.3290000000002,"body":"that I've carved out for myself. And that is"},{"speaker":"Steph Taylor","startTime":1501.0790000000002,"endTime":1506.3290000000002,"body":"great, because it means that I'm getting different"},{"speaker":"Steph Taylor","startTime":1506.3290000000002,"endTime":1510.739,"body":"guests onto my show, when I do have guests, it"},{"speaker":"Steph Taylor","startTime":1506.3290000000002,"endTime":1510.739,"body":"means that I'm talking about different topics to"},{"speaker":"Steph Taylor","startTime":1510.739,"endTime":1516.7089999999998,"body":"everyone else. And it really has cemented my"},{"speaker":"Steph Taylor","startTime":1510.739,"endTime":1516.7089999999998,"body":"little place, rather than having to try and"},{"speaker":"Steph Taylor","startTime":1516.7089999999998,"endTime":1520.0390000000002,"body":"compete against everyone else who's in the exact"},{"speaker":"Steph Taylor","startTime":1516.7089999999998,"endTime":1520.0390000000002,"body":"same category as me."},{"speaker":"Steph Taylor Bio","startTime":1520.2489999999998,"endTime":1524.5990000000002,"body":"Yeah, that's so good. And it's"},{"speaker":"Steph Taylor Bio","startTime":1520.2489999999998,"endTime":1524.5990000000002,"body":"so helpful to hear the different perspective of"},{"speaker":"Steph Taylor Bio","startTime":1525.0790000000002,"endTime":1529.2489999999998,"body":"the format, you know, it's like, Okay, well, I'm"},{"speaker":"Steph Taylor Bio","startTime":1525.0790000000002,"endTime":1529.2489999999998,"body":"making it shorter, like they're going long. I'm"},{"speaker":"Steph Taylor Bio","startTime":1529.2489999999998,"endTime":1534.4389999999999,"body":"going short, or you know, maybe a podcast is doing"},{"speaker":"Steph Taylor Bio","startTime":1529.2489999999998,"endTime":1534.4389999999999,"body":"all interviews, maybe you throw in some solo shows"},{"speaker":"Steph Taylor Bio","startTime":1534.4389999999999,"endTime":1539.509,"body":"are doing like there's so many different options."},{"speaker":"Steph Taylor Bio","startTime":1534.4389999999999,"endTime":1539.509,"body":"And so I love podcasting is there's no hard and"},{"speaker":"Steph Taylor Bio","startTime":1539.509,"endTime":1545.929,"body":"fast rules that say, you can only do it one way."},{"speaker":"Steph Taylor Bio","startTime":1539.509,"endTime":1545.929,"body":"And I just I love that. Have you seen like an"},{"speaker":"Steph Taylor Bio","startTime":1545.929,"endTime":1551.239,"body":"evolution of your show over time, or is the way"},{"speaker":"Steph Taylor Bio","startTime":1545.929,"endTime":1551.239,"body":"that you started it the way that it is today?"},{"speaker":"Steph Taylor Bio","startTime":1551.8690000000001,"endTime":1552.529,"body":"Know, it's"},{"speaker":"Steph Taylor","startTime":1552.5300000000002,"endTime":1558.1100000000001,"body":"evolved so much over time. So when I"},{"speaker":"Steph Taylor","startTime":1552.5300000000002,"endTime":1558.1100000000001,"body":"started, it was a bite sized Online Marketing"},{"speaker":"Steph Taylor","startTime":1558.1100000000001,"endTime":1565.19,"body":"Show, I talked about everything from Facebook ads,"},{"speaker":"Steph Taylor","startTime":1558.1100000000001,"endTime":1565.19,"body":"to general marketing strategy, to Instagram, to"},{"speaker":"Steph Taylor","startTime":1565.19,"endTime":1573.23,"body":"Pinterest, to just everything. And I also did a"},{"speaker":"Steph Taylor","startTime":1565.19,"endTime":1573.23,"body":"lot more interviews back then, over time, it's"},{"speaker":"Steph Taylor","startTime":1573.23,"endTime":1577.52,"body":"sort of become over time, it's become about"},{"speaker":"Steph Taylor","startTime":1573.23,"endTime":1577.52,"body":"launching. And it's also become a lot of the"},{"speaker":"Steph Taylor","startTime":1577.52,"endTime":1584.12,"body":"behind the scenes of my own business. It's become"},{"speaker":"Steph Taylor","startTime":1577.52,"endTime":1584.12,"body":"a lot of mindset, a lot of, Hey, this is what I"},{"speaker":"Steph Taylor","startTime":1584.12,"endTime":1587.9899999999998,"body":"was struggling with. Maybe you'll be struggling"},{"speaker":"Steph Taylor","startTime":1584.12,"endTime":1587.9899999999998,"body":"with it as well. I tried to share a lot of the"},{"speaker":"Steph Taylor","startTime":1587.9899999999998,"endTime":1594.62,"body":"real stories behind it. And I stopped doing"},{"speaker":"Steph Taylor","startTime":1587.9899999999998,"endTime":1594.62,"body":"interviews mainly I do a couple but really not"},{"speaker":"Steph Taylor","startTime":1594.62,"endTime":1600.3200000000002,"body":"that many because I realized that I don't enjoy"},{"speaker":"Steph Taylor","startTime":1594.62,"endTime":1600.3200000000002,"body":"doing interviews as much as I enjoy enjoy doing"},{"speaker":"Steph Taylor","startTime":1600.3200000000002,"endTime":1605.7800000000002,"body":"the solo episodes. My listeners come to me for the"},{"speaker":"Steph Taylor","startTime":1600.3200000000002,"endTime":1605.7800000000002,"body":"solo episodes, they go elsewhere to listen to"},{"speaker":"Steph Taylor","startTime":1605.7800000000002,"endTime":1612.1999999999998,"body":"interviews. So I've really honed in on what my"},{"speaker":"Steph Taylor","startTime":1605.7800000000002,"endTime":1612.1999999999998,"body":"listeners want. Every year I survey my audience I"},{"speaker":"Steph Taylor","startTime":1612.1999999999998,"endTime":1617.3600000000001,"body":"find out I send them a little survey called How"},{"speaker":"Steph Taylor","startTime":1612.1999999999998,"endTime":1617.3600000000001,"body":"can I help it help me to help you? And that gives"},{"speaker":"Steph Taylor","startTime":1617.3600000000001,"endTime":1622.67,"body":"me content ideas. I look at what questions people"},{"speaker":"Steph Taylor","startTime":1617.3600000000001,"endTime":1622.67,"body":"are asking me. And I just make sure that I'm"},{"speaker":"Steph Taylor","startTime":1622.67,"endTime":1627.62,"body":"giving them exactly what they want and what they"},{"speaker":"Steph Taylor","startTime":1622.67,"endTime":1627.62,"body":"want has changed over the three years since I"},{"speaker":"Steph Taylor","startTime":1627.62,"endTime":1632.27,"body":"launched it and that's great. So I'm just being"},{"speaker":"Steph Taylor","startTime":1627.62,"endTime":1632.27,"body":"flexible with what I deliver and it's probably"},{"speaker":"Steph Taylor","startTime":1632.27,"endTime":1637.0100000000002,"body":"going to keep on changing into the future. As my"},{"speaker":"Steph Taylor","startTime":1632.27,"endTime":1637.0100000000002,"body":"audience grows along with me,"},{"speaker":"Steph Taylor Bio","startTime":1637.159,"endTime":1642.199,"body":"now, this is so helpful, because"},{"speaker":"Steph Taylor Bio","startTime":1637.159,"endTime":1642.199,"body":"I think that there's people listening. And I know"},{"speaker":"Steph Taylor Bio","startTime":1642.199,"endTime":1646.429,"body":"and I'm sure you can absolutely talk to the this"},{"speaker":"Steph Taylor Bio","startTime":1642.199,"endTime":1646.429,"body":"part of the launching phase. They're like, Yeah,"},{"speaker":"Steph Taylor Bio","startTime":1646.429,"endTime":1651.1689999999999,"body":"but I could do this. And I could possibly do this."},{"speaker":"Steph Taylor Bio","startTime":1646.429,"endTime":1651.1689999999999,"body":"And we're constantly thinking of like the 17 other"},{"speaker":"Steph Taylor Bio","startTime":1651.1689999999999,"endTime":1655.129,"body":"ways that we could run our business, or maybe I"},{"speaker":"Steph Taylor Bio","startTime":1651.1689999999999,"endTime":1655.129,"body":"should do a membership to and maybe I should have"},{"speaker":"Steph Taylor Bio","startTime":1655.129,"endTime":1659.4189999999999,"body":"a private podcast. And maybe I could do this. And"},{"speaker":"Steph Taylor Bio","startTime":1655.129,"endTime":1659.4189999999999,"body":"there's like, there's so many shiny objects"},{"speaker":"Steph Taylor Bio","startTime":1659.4189999999999,"endTime":1663.649,"body":"constant. It's like they're chasing us, like,"},{"speaker":"Steph Taylor Bio","startTime":1659.4189999999999,"endTime":1663.649,"body":"we're not necessarily chasing all the shiny"},{"speaker":"Steph Taylor Bio","startTime":1663.649,"endTime":1668.569,"body":"objects, they're coming like, I'm running in the"},{"speaker":"Steph Taylor Bio","startTime":1663.649,"endTime":1668.569,"body":"other direction, like go, try to put my blinders"},{"speaker":"Steph Taylor Bio","startTime":1668.569,"endTime":1675.589,"body":"on, like, stay away, way. And I think it's such a"},{"speaker":"Steph Taylor Bio","startTime":1668.569,"endTime":1675.589,"body":"gift to tell people. It's okay to pivot in the"},{"speaker":"Steph Taylor Bio","startTime":1675.589,"endTime":1681.8290000000002,"body":"future. It's okay to rebrand if you get started."},{"speaker":"Steph Taylor Bio","startTime":1675.589,"endTime":1681.8290000000002,"body":"But don't let that hold you back from launching"},{"speaker":"Steph Taylor Bio","startTime":1681.8290000000002,"endTime":1686.299,"body":"that thing that you're so excited to launch."},{"speaker":"Steph Taylor Bio","startTime":1681.8290000000002,"endTime":1686.299,"body":"Exactly."},{"speaker":"Steph Taylor","startTime":1686.3290000000002,"endTime":1690.5590000000002,"body":"This is the thing, everything about"},{"speaker":"Steph Taylor","startTime":1686.3290000000002,"endTime":1690.5590000000002,"body":"your podcast can be changed. You can change the"},{"speaker":"Steph Taylor","startTime":1690.5590000000002,"endTime":1695.359,"body":"name, you can change the cover art, you can change"},{"speaker":"Steph Taylor","startTime":1690.5590000000002,"endTime":1695.359,"body":"the show description, you can delete all of your"},{"speaker":"Steph Taylor","startTime":1695.359,"endTime":1702.109,"body":"episodes. If you go back and listen to Episode One"},{"speaker":"Steph Taylor","startTime":1695.359,"endTime":1702.109,"body":"of my podcast 400 episodes ago, you will be"},{"speaker":"Steph Taylor","startTime":1702.109,"endTime":1708.1390000000001,"body":"surprised it's such a different show to what it"},{"speaker":"Steph Taylor","startTime":1702.109,"endTime":1708.1390000000001,"body":"is. Now I'm a different person, my intro music was"},{"speaker":"Steph Taylor","startTime":1708.1689999999999,"endTime":1712.0990000000002,"body":"all my intro, voiceover and everything was"},{"speaker":"Steph Taylor","startTime":1708.1689999999999,"endTime":1712.0990000000002,"body":"different, the music still the same. That's the"},{"speaker":"Steph Taylor","startTime":1712.0990000000002,"endTime":1716.659,"body":"one thing that stayed the same. But everything"},{"speaker":"Steph Taylor","startTime":1712.0990000000002,"endTime":1716.659,"body":"that you can change literally everything in your"},{"speaker":"Steph Taylor","startTime":1716.659,"endTime":1721.879,"body":"show. So don't get too caught up on little"},{"speaker":"Steph Taylor","startTime":1716.659,"endTime":1721.879,"body":"details. And don't let those little details that"},{"speaker":"Steph Taylor","startTime":1721.879,"endTime":1723.9789999999998,"body":"you can change stop you from launching your show."},{"speaker":"Steph Taylor Bio","startTime":1724.279,"endTime":1729.3490000000002,"body":"Now, this is so good. And I"},{"speaker":"Steph Taylor Bio","startTime":1724.279,"endTime":1729.3490000000002,"body":"think that it's really important for people to"},{"speaker":"Steph Taylor Bio","startTime":1729.3490000000002,"endTime":1735.6190000000001,"body":"just understand that it's a journey. It's a"},{"speaker":"Steph Taylor Bio","startTime":1729.3490000000002,"endTime":1735.6190000000001,"body":"process. I don't have all the answers, Steph is"},{"speaker":"Steph Taylor Bio","startTime":1735.6190000000001,"endTime":1741.469,"body":"like, you know, I'm constantly evolving, things"},{"speaker":"Steph Taylor Bio","startTime":1735.6190000000001,"endTime":1741.469,"body":"are always changing. But I want to pivot real fast"},{"speaker":"Steph Taylor Bio","startTime":1741.469,"endTime":1747.319,"body":"to talk about podcasting in general and the"},{"speaker":"Steph Taylor Bio","startTime":1741.469,"endTime":1747.319,"body":"industry. And what are your thoughts on all the"},{"speaker":"Steph Taylor Bio","startTime":1747.319,"endTime":1753.259,"body":"things that are I feel like this year especially"},{"speaker":"Steph Taylor Bio","startTime":1747.319,"endTime":1753.259,"body":"has just been like, Apple's doing this, and"},{"speaker":"Steph Taylor Bio","startTime":1753.379,"endTime":1758.9589999999998,"body":"Spotify is doing this? And there's like, what's,"},{"speaker":"Steph Taylor Bio","startTime":1753.379,"endTime":1758.9589999999998,"body":"what's the thing that has you most excited about"},{"speaker":"Steph Taylor Bio","startTime":1758.9589999999998,"endTime":1760.339,"body":"podcasting right now?"},{"speaker":"Steph Taylor","startTime":1760.9989999999998,"endTime":1764.719,"body":"Yeah, so I it's funny, you say all"},{"speaker":"Steph Taylor","startTime":1760.9989999999998,"endTime":1764.719,"body":"of those different things that have been happening"},{"speaker":"Steph Taylor","startTime":1764.719,"endTime":1769.7890000000002,"body":"this year, part of me gets really curious. And"},{"speaker":"Steph Taylor","startTime":1764.719,"endTime":1769.7890000000002,"body":"then part of me just wants to put my blinders on"},{"speaker":"Steph Taylor","startTime":1769.7890000000002,"endTime":1774.8890000000001,"body":"and keep focusing on what I'm doing. I am really"},{"speaker":"Steph Taylor","startTime":1769.7890000000002,"endTime":1774.8890000000001,"body":"excited at the moment about people monetizing"},{"speaker":"Steph Taylor","startTime":1774.8890000000001,"endTime":1780.5590000000002,"body":"their podcasts with digital products. I know that"},{"speaker":"Steph Taylor","startTime":1774.8890000000001,"endTime":1780.5590000000002,"body":"Apple is now brought out a paid subscription"},{"speaker":"Steph Taylor","startTime":1780.5590000000002,"endTime":1785.5990000000002,"body":"model, and all of these different shiny things are"},{"speaker":"Steph Taylor","startTime":1780.5590000000002,"endTime":1785.5990000000002,"body":"happening. But at the moment, I still think that"},{"speaker":"Steph Taylor","startTime":1785.5990000000002,"endTime":1791.1190000000001,"body":"you can't go wrong with having a solid product"},{"speaker":"Steph Taylor","startTime":1785.5990000000002,"endTime":1791.1190000000001,"body":"that solves a problem for your listeners and"},{"speaker":"Steph Taylor","startTime":1791.1190000000001,"endTime":1797.9589999999998,"body":"monetizing your podcast. With that, I think that"},{"speaker":"Steph Taylor","startTime":1791.1190000000001,"endTime":1797.9589999999998,"body":"is going to be a timeless strategy, I have a big"},{"speaker":"Steph Taylor","startTime":1797.9589999999998,"endTime":1803.2089999999998,"body":"favor of doing the timeless things rather than"},{"speaker":"Steph Taylor","startTime":1797.9589999999998,"endTime":1803.2089999999998,"body":"just chasing the latest tactics, there's, I mean,"},{"speaker":"Steph Taylor","startTime":1803.2089999999998,"endTime":1807.8290000000002,"body":"obviously, there are going to be some tactics that"},{"speaker":"Steph Taylor","startTime":1803.2089999999998,"endTime":1807.8290000000002,"body":"work. And it's about finding that balance of"},{"speaker":"Steph Taylor","startTime":1807.8290000000002,"endTime":1812.839,"body":"strategy and tactics. But I think having that"},{"speaker":"Steph Taylor","startTime":1807.8290000000002,"endTime":1812.839,"body":"solid product that you can consistently use to"},{"speaker":"Steph Taylor","startTime":1812.839,"endTime":1815.179,"body":"monetize your podcast that's going to be timeless."},{"speaker":"Steph Taylor Bio","startTime":1815.8090000000002,"endTime":1819.9789999999998,"body":"So I don't know if you've ever"},{"speaker":"Steph Taylor Bio","startTime":1815.8090000000002,"endTime":1819.9789999999998,"body":"seen the movie step brothers, but I'm thinking of"},{"speaker":"Steph Taylor Bio","startTime":1819.9789999999998,"endTime":1825.409,"body":"that scene where they're like, did we just become"},{"speaker":"Steph Taylor Bio","startTime":1819.9789999999998,"endTime":1825.409,"body":"best friends, like, this is exactly what I preach"},{"speaker":"Steph Taylor Bio","startTime":1825.4989999999998,"endTime":1831.7089999999998,"body":"and everything because you're right, it's a"},{"speaker":"Steph Taylor Bio","startTime":1825.4989999999998,"endTime":1831.7089999999998,"body":"timeless strategy to create a platform that has an"},{"speaker":"Steph Taylor Bio","startTime":1831.7089999999998,"endTime":1837.529,"body":"audience of people that are just so interested and"},{"speaker":"Steph Taylor Bio","startTime":1831.7089999999998,"endTime":1837.529,"body":"inspired by what you do. And then being able to"},{"speaker":"Steph Taylor Bio","startTime":1837.529,"endTime":1843.319,"body":"turn around and serve them in a way that only you"},{"speaker":"Steph Taylor Bio","startTime":1837.529,"endTime":1843.319,"body":"can, is just, it's never going to go out of style."},{"speaker":"Steph Taylor Bio","startTime":1843.319,"endTime":1847.9989999999998,"body":"It's like the thing, it's the gift that keeps on"},{"speaker":"Steph Taylor Bio","startTime":1843.319,"endTime":1847.9989999999998,"body":"giving, because it allows you to show up, help"},{"speaker":"Steph Taylor Bio","startTime":1847.9989999999998,"endTime":1854.779,"body":"people in your community. But also they give you"},{"speaker":"Steph Taylor Bio","startTime":1847.9989999999998,"endTime":1854.779,"body":"the information of this is what we want next. And"},{"speaker":"Steph Taylor Bio","startTime":1854.779,"endTime":1859.219,"body":"this is like this is where we want you to take us"},{"speaker":"Steph Taylor Bio","startTime":1854.779,"endTime":1859.219,"body":"on this journey. And I think it's just so cool."},{"speaker":"Steph Taylor Bio","startTime":1859.2489999999998,"endTime":1859.6689999999999,"body":"And"},{"speaker":"Steph Taylor","startTime":1859.9389999999999,"endTime":1865.2489999999998,"body":"yeah, and listening, listening to"},{"speaker":"Steph Taylor","startTime":1859.9389999999999,"endTime":1865.2489999999998,"body":"what they have to say is so valuable. I often see"},{"speaker":"Steph Taylor","startTime":1865.2489999999998,"endTime":1869.509,"body":"people saying like, yeah, I want to monetize my"},{"speaker":"Steph Taylor","startTime":1865.2489999999998,"endTime":1869.509,"body":"podcast with the products, but I just haven't had"},{"speaker":"Steph Taylor","startTime":1869.509,"endTime":1875.4789999999998,"body":"a good idea yet. And I'm like, have you spoken to"},{"speaker":"Steph Taylor","startTime":1869.509,"endTime":1875.4789999999998,"body":"your audience? Have you asked your listeners? How"},{"speaker":"Steph Taylor","startTime":1875.4789999999998,"endTime":1880.819,"body":"can I help you, because getting finding out what"},{"speaker":"Steph Taylor","startTime":1875.4789999999998,"endTime":1880.819,"body":"their problems are is going to be the biggest clue"},{"speaker":"Steph Taylor","startTime":1880.819,"endTime":1886.339,"body":"that's going to tell you, oh, there's potential to"},{"speaker":"Steph Taylor","startTime":1880.819,"endTime":1886.339,"body":"create a product over here, or they need some help"},{"speaker":"Steph Taylor","startTime":1886.339,"endTime":1891.0189999999998,"body":"with this particular thing. So I'm going to create"},{"speaker":"Steph Taylor","startTime":1886.339,"endTime":1891.0189999999998,"body":"something that solves that for them. That's good."},{"speaker":"Steph Taylor","startTime":1891.049,"endTime":1894.109,"body":"That's where you're going to get your idea from."},{"speaker":"Steph Taylor","startTime":1891.049,"endTime":1894.109,"body":"Just listen to your listeners."},{"speaker":"Steph Taylor Bio","startTime":1894.1689999999999,"endTime":1897.7689999999998,"body":"So where do you typically engage"},{"speaker":"Steph Taylor Bio","startTime":1894.1689999999999,"endTime":1897.7689999999998,"body":"with your audience? Because this is always a"},{"speaker":"Steph Taylor Bio","startTime":1897.799,"endTime":1903.259,"body":"really good question that people in our community"},{"speaker":"Steph Taylor Bio","startTime":1897.799,"endTime":1903.259,"body":"have what I do I have a Facebook group, I have an"},{"speaker":"Steph Taylor Bio","startTime":1903.259,"endTime":1908.839,"body":"email list and like, what is the best place that"},{"speaker":"Steph Taylor Bio","startTime":1903.259,"endTime":1908.839,"body":"you find that your audience really engages?"},{"speaker":"Steph Taylor","startTime":1909.109,"endTime":1915.799,"body":"Yeah, for me, it's Instagram and"},{"speaker":"Steph Taylor","startTime":1909.109,"endTime":1915.799,"body":"email. So often, they will reply to my emails when"},{"speaker":"Steph Taylor","startTime":1915.799,"endTime":1922.159,"body":"I send out my weekly emails. But Instagrams the"},{"speaker":"Steph Taylor","startTime":1915.799,"endTime":1922.159,"body":"easiest, they'll send me DMS over there. But just"},{"speaker":"Steph Taylor","startTime":1922.159,"endTime":1926.8090000000002,"body":"because it's the best for me, doesn't mean it's"},{"speaker":"Steph Taylor","startTime":1922.159,"endTime":1926.8090000000002,"body":"the best. If so, if you're somebody who likes"},{"speaker":"Steph Taylor","startTime":1926.8090000000002,"endTime":1931.6390000000001,"body":"running a Facebook group, then the Facebook groups"},{"speaker":"Steph Taylor","startTime":1926.8090000000002,"endTime":1931.6390000000001,"body":"good. The best place for you to connect with your"},{"speaker":"Steph Taylor","startTime":1931.6390000000001,"endTime":1937.429,"body":"listeners is the place that you can do it"},{"speaker":"Steph Taylor","startTime":1931.6390000000001,"endTime":1937.429,"body":"consistently. Ideally on a platform that they use,"},{"speaker":"Steph Taylor","startTime":1937.4589999999998,"endTime":1942.319,"body":"so if they don't use Facebook anymore, then maybe"},{"speaker":"Steph Taylor","startTime":1937.4589999999998,"endTime":1942.319,"body":"a Facebook group is not a great idea. If they're"},{"speaker":"Steph Taylor","startTime":1942.319,"endTime":1947.149,"body":"not on Instagram, then that's not a great idea. So"},{"speaker":"Steph Taylor","startTime":1942.319,"endTime":1947.149,"body":"it really is somewhere that you can consistently"},{"speaker":"Steph Taylor","startTime":1947.149,"endTime":1952.0390000000002,"body":"commit to showing up for them and being reachable."},{"speaker":"Steph Taylor","startTime":1947.149,"endTime":1952.0390000000002,"body":"And then just being able to give them that call to"},{"speaker":"Steph Taylor","startTime":1952.0390000000002,"endTime":1956.6889999999999,"body":"action, like, hey, come and connect with me over"},{"speaker":"Steph Taylor","startTime":1952.0390000000002,"endTime":1956.6889999999999,"body":"on Instagram, or come and meet me inside my"},{"speaker":"Steph Taylor","startTime":1956.6889999999999,"endTime":1961.549,"body":"facebook group. And over time, it'll be a slow"},{"speaker":"Steph Taylor","startTime":1956.6889999999999,"endTime":1961.549,"body":"process, but over time, they'll start to come and"},{"speaker":"Steph Taylor","startTime":1961.549,"endTime":1965.569,"body":"meet you on that other platform. And that's a"},{"speaker":"Steph Taylor","startTime":1961.549,"endTime":1965.569,"body":"great thing, because now you've suddenly got them"},{"speaker":"Steph Taylor","startTime":1965.8690000000001,"endTime":1970.7890000000002,"body":"on two different platforms, you've got those two"},{"speaker":"Steph Taylor","startTime":1965.8690000000001,"endTime":1970.7890000000002,"body":"separate touchpoints, that you've got them"},{"speaker":"Steph Taylor","startTime":1970.7890000000002,"endTime":1975.1390000000001,"body":"somewhere where they can have that conversation"},{"speaker":"Steph Taylor","startTime":1970.7890000000002,"endTime":1975.1390000000001,"body":"back with you. It's not just you talking to them."},{"speaker":"Steph Taylor","startTime":1975.3490000000002,"endTime":1978.7689999999998,"body":"But now they're talking back to you. And that's"},{"speaker":"Steph Taylor","startTime":1975.3490000000002,"endTime":1978.7689999999998,"body":"where you start to build that connection."},{"speaker":"Steph Taylor Bio","startTime":1978.98,"endTime":1984.35,"body":"Oh, this is so so good. Because"},{"speaker":"Steph Taylor Bio","startTime":1978.98,"endTime":1984.35,"body":"I think that, you know, hearing you say it's not"},{"speaker":"Steph Taylor Bio","startTime":1984.35,"endTime":1990.1100000000001,"body":"just Instagram and email is the end all be all."},{"speaker":"Steph Taylor Bio","startTime":1984.35,"endTime":1990.1100000000001,"body":"It's like whatever works best for you is something"},{"speaker":"Steph Taylor Bio","startTime":1990.1100000000001,"endTime":1995.3899999999999,"body":"that is really important for every podcaster to"},{"speaker":"Steph Taylor Bio","startTime":1990.1100000000001,"endTime":1995.3899999999999,"body":"understand I have people that will tell me, well,"},{"speaker":"Steph Taylor Bio","startTime":1995.3899999999999,"endTime":2000.88,"body":"LinkedIn is my place. I'm like, awesome. I hang"},{"speaker":"Steph Taylor Bio","startTime":1995.3899999999999,"endTime":2000.88,"body":"out there and like, go, just go wherever your"},{"speaker":"Steph Taylor Bio","startTime":2000.88,"endTime":2006.1599999999999,"body":"people are, go find them, and talk to them."},{"speaker":"Steph Taylor Bio","startTime":2000.88,"endTime":2006.1599999999999,"body":"Because a lot of new podcasters get really"},{"speaker":"Steph Taylor Bio","startTime":2006.1599999999999,"endTime":2011.17,"body":"discouraged when they say, well, they're not"},{"speaker":"Steph Taylor Bio","startTime":2006.1599999999999,"endTime":2011.17,"body":"talking back. They're not they're not engaging"},{"speaker":"Steph Taylor Bio","startTime":2011.17,"endTime":2015.04,"body":"back with me. And I don't know if you've seen that"},{"speaker":"Steph Taylor Bio","startTime":2011.17,"endTime":2015.04,"body":"a lot in your audience. But what advice would you"},{"speaker":"Steph Taylor Bio","startTime":2015.04,"endTime":2019.48,"body":"give to someone who's they're doing everything"},{"speaker":"Steph Taylor Bio","startTime":2015.04,"endTime":2019.48,"body":"they can they're trying, they're sending the"},{"speaker":"Steph Taylor Bio","startTime":2019.48,"endTime":2024.9099999999999,"body":"emails, they're posting on social and they're"},{"speaker":"Steph Taylor Bio","startTime":2019.48,"endTime":2024.9099999999999,"body":"like, I'm still not getting traction? What advice"},{"speaker":"Steph Taylor Bio","startTime":2024.9099999999999,"endTime":2025.87,"body":"would you give to them?"},{"speaker":"Steph Taylor","startTime":2026.2600000000002,"endTime":2031.4499999999998,"body":"Yeah, so my first bit of advice is"},{"speaker":"Steph Taylor","startTime":2026.2600000000002,"endTime":2031.4499999999998,"body":"stick with it. Don't give up just yet. It takes a"},{"speaker":"Steph Taylor","startTime":2031.4499999999998,"endTime":2037.12,"body":"while. It's not this is a long game, this isn't"},{"speaker":"Steph Taylor","startTime":2031.4499999999998,"endTime":2037.12,"body":"going to be a quick overnight success. And then my"},{"speaker":"Steph Taylor","startTime":2037.12,"endTime":2042.88,"body":"second tip is start looking at how you can get in"},{"speaker":"Steph Taylor","startTime":2037.12,"endTime":2042.88,"body":"front of other people's audiences. Can you get"},{"speaker":"Steph Taylor","startTime":2042.88,"endTime":2047.44,"body":"onto other people's podcasts? I mean, you know,"},{"speaker":"Steph Taylor","startTime":2042.88,"endTime":2047.44,"body":"talking being on other people's podcast is a great"},{"speaker":"Steph Taylor","startTime":2047.44,"endTime":2051.85,"body":"way to reach other people who listen to podcasts."},{"speaker":"Steph Taylor","startTime":2047.44,"endTime":2051.85,"body":"So that's a really great way to get in front of"},{"speaker":"Steph Taylor","startTime":2051.85,"endTime":2056.14,"body":"someone's audience. Teach. Can you teach a"},{"speaker":"Steph Taylor","startTime":2051.85,"endTime":2056.14,"body":"masterclass to somebody membership? Or somebody"},{"speaker":"Steph Taylor","startTime":2056.14,"endTime":2063.85,"body":"online course? Can you collaborate with a brand?"},{"speaker":"Steph Taylor","startTime":2056.14,"endTime":2063.85,"body":"Who has followers or an audience who are the same"},{"speaker":"Steph Taylor","startTime":2063.85,"endTime":2069.07,"body":"kind of people you're trying to reach? Can you"},{"speaker":"Steph Taylor","startTime":2063.85,"endTime":2069.07,"body":"write a guest post for somebody's blog? How can"},{"speaker":"Steph Taylor","startTime":2069.07,"endTime":2073.48,"body":"you get in front of these other audiences that"},{"speaker":"Steph Taylor","startTime":2069.07,"endTime":2073.48,"body":"people have built, and then give them the call to"},{"speaker":"Steph Taylor","startTime":2073.48,"endTime":2079.15,"body":"action to go back and listen to your podcast?"},{"speaker":"Steph Taylor","startTime":2073.48,"endTime":2079.15,"body":"That's really such a great way to start to grow"},{"speaker":"Steph Taylor","startTime":2079.15,"endTime":2084.13,"body":"that podcast and get that traction a little bit"},{"speaker":"Steph Taylor","startTime":2079.15,"endTime":2084.13,"body":"quicker. But it all takes a long time. It's not."},{"speaker":"Steph Taylor","startTime":2084.34,"endTime":2088.87,"body":"It's not like, Oh, I just went viral. My podcast"},{"speaker":"Steph Taylor","startTime":2084.34,"endTime":2088.87,"body":"went viral. That doesn't happen. Really? I don't"},{"speaker":"Steph Taylor","startTime":2088.87,"endTime":2091.54,"body":"think I've heard of anyone whose podcast has"},{"speaker":"Steph Taylor","startTime":2088.87,"endTime":2091.54,"body":"suddenly gone viral?"},{"speaker":"Steph Taylor Bio","startTime":2091.689,"endTime":2095.769,"body":"Yeah, no, for sure. I think that"},{"speaker":"Steph Taylor Bio","startTime":2091.689,"endTime":2095.769,"body":"it happens on other platforms. You know, it's"},{"speaker":"Steph Taylor Bio","startTime":2095.769,"endTime":2101.049,"body":"like, oh, you had this one YouTube video that"},{"speaker":"Steph Taylor Bio","startTime":2095.769,"endTime":2101.049,"body":"skyrocketed to millions of views overnight. And"},{"speaker":"Steph Taylor Bio","startTime":2101.319,"endTime":2109.479,"body":"you I've never heard that happening in the"},{"speaker":"Steph Taylor Bio","startTime":2101.319,"endTime":2109.479,"body":"podcasting space. Well, no Nita? Well, I was going"},{"speaker":"Steph Taylor Bio","startTime":2109.479,"endTime":2116.799,"body":"to switch gears real fast. And I want to go into"},{"speaker":"Steph Taylor Bio","startTime":2109.479,"endTime":2116.799,"body":"some rapid fire questions. But since you do a lot"},{"speaker":"Steph Taylor Bio","startTime":2116.799,"endTime":2121.659,"body":"of the similar things that I do when it comes to"},{"speaker":"Steph Taylor Bio","startTime":2116.799,"endTime":2121.659,"body":"helping podcasters and getting their shows"},{"speaker":"Steph Taylor Bio","startTime":2121.659,"endTime":2126.099,"body":"launched, I'm going to tweak them just a little"},{"speaker":"Steph Taylor Bio","startTime":2121.659,"endTime":2126.099,"body":"bit. So the original question is, what piece of"},{"speaker":"Steph Taylor Bio","startTime":2126.099,"endTime":2131.529,"body":"advice would you give to a brand new podcaster?"},{"speaker":"Steph Taylor Bio","startTime":2126.099,"endTime":2131.529,"body":"But I want to go even further and say, What piece"},{"speaker":"Steph Taylor Bio","startTime":2131.529,"endTime":2136.119,"body":"of advice would you give to someone that's"},{"speaker":"Steph Taylor Bio","startTime":2131.529,"endTime":2136.119,"body":"listening right now? And they're just putting off"},{"speaker":"Steph Taylor Bio","startTime":2136.119,"endTime":2140.499,"body":"that launch? They're not getting their podcast"},{"speaker":"Steph Taylor Bio","startTime":2136.119,"endTime":2140.499,"body":"launched? What piece of advice would you give to"},{"speaker":"Steph Taylor Bio","startTime":2140.499,"endTime":2140.949,"body":"them?"},{"speaker":"Steph Taylor","startTime":2142.63,"endTime":2149.95,"body":"I would say, Oh, that's a really"},{"speaker":"Steph Taylor","startTime":2142.63,"endTime":2149.95,"body":"great question, I would say, How much longer do"},{"speaker":"Steph Taylor","startTime":2149.95,"endTime":2156.49,"body":"you want to put off the impact that you can have?"},{"speaker":"Steph Taylor","startTime":2149.95,"endTime":2156.49,"body":"How much longer do you want to sit back and not"},{"speaker":"Steph Taylor","startTime":2156.49,"endTime":2162.13,"body":"help the people who you could be helping with your"},{"speaker":"Steph Taylor","startTime":2156.49,"endTime":2162.13,"body":"podcast? Because your answer to that question is"},{"speaker":"Steph Taylor","startTime":2162.13,"endTime":2166.96,"body":"going to tell you how important it is to you to"},{"speaker":"Steph Taylor","startTime":2162.13,"endTime":2166.96,"body":"launch that podcast, I think you're going to"},{"speaker":"Steph Taylor","startTime":2166.96,"endTime":2171.79,"body":"realize that actually, it's something you really"},{"speaker":"Steph Taylor","startTime":2166.96,"endTime":2171.79,"body":"want to do. And it's going to give you a voice."},{"speaker":"Steph Taylor","startTime":2171.79,"endTime":2178.06,"body":"It's going to help you to help more people. And"},{"speaker":"Steph Taylor","startTime":2171.79,"endTime":2178.06,"body":"you're going to you, you'll be amazed at how many"},{"speaker":"Steph Taylor","startTime":2178.06,"endTime":2181.54,"body":"people you can impact once you get your podcast"},{"speaker":"Steph Taylor","startTime":2178.06,"endTime":2181.54,"body":"out there even if you don't think you have"},{"speaker":"Steph Taylor","startTime":2181.54,"endTime":2186.1,"body":"anything to offer. So yeah, How much longer do you"},{"speaker":"Steph Taylor","startTime":2181.54,"endTime":2186.1,"body":"want to put off helping people?"},{"speaker":"Krystal Proffitt","startTime":2186.49,"endTime":2190.5699999999997,"body":"I felt like you just threw down"},{"speaker":"Krystal Proffitt","startTime":2186.49,"endTime":2190.5699999999997,"body":"a gauntlet like the challenge has been laid steps"},{"speaker":"Krystal Proffitt","startTime":2190.5699999999997,"endTime":2195.7599999999998,"body":"like okay, Hey, good. Hey, God, like let's let's,"},{"speaker":"Krystal Proffitt","startTime":2190.5699999999997,"endTime":2195.7599999999998,"body":"let's make this happen. This is so good."},{"speaker":"Steph Taylor","startTime":2196.479,"endTime":2200.6189999999997,"body":"It's tough love. Like I love I love"},{"speaker":"Steph Taylor","startTime":2196.479,"endTime":2200.6189999999997,"body":"giving out a little bit of tough love. Sometimes"},{"speaker":"Steph Taylor","startTime":2200.6189999999997,"endTime":2201.6389999999997,"body":"we need it. Yes,"},{"speaker":"Steph Taylor Bio","startTime":2201.64,"endTime":2205.69,"body":"absolutely. So for anybody"},{"speaker":"Steph Taylor Bio","startTime":2201.64,"endTime":2205.69,"body":"that's listening, like let's think about this and"},{"speaker":"Steph Taylor Bio","startTime":2205.69,"endTime":2211.48,"body":"let's make it happen. Let's make it happen. Okay,"},{"speaker":"Steph Taylor Bio","startTime":2205.69,"endTime":2211.48,"body":"my next question is a two part question. What is"},{"speaker":"Steph Taylor Bio","startTime":2211.48,"endTime":2218.14,"body":"the dream podcast you would love to be on? And who"},{"speaker":"Steph Taylor Bio","startTime":2211.48,"endTime":2218.14,"body":"is your dream podcast? Guest?"},{"speaker":"Steph Taylor","startTime":2219.189,"endTime":2224.5589999999997,"body":"Oh, I think the dream podcast I"},{"speaker":"Steph Taylor","startTime":2219.189,"endTime":2224.5589999999997,"body":"would love to be on is Amy Porterfield. Online"},{"speaker":"Steph Taylor","startTime":2224.5589999999997,"endTime":2230.469,"body":"Marketing made easy because that was the very"},{"speaker":"Steph Taylor","startTime":2224.5589999999997,"endTime":2230.469,"body":"first podcast I listened to. So for me, in my mind"},{"speaker":"Steph Taylor","startTime":2230.499,"endTime":2236.739,"body":"when I think of podcasts, I'm like, that is the"},{"speaker":"Steph Taylor","startTime":2230.499,"endTime":2236.739,"body":"podcast. So that's my dream podcast, Dream"},{"speaker":"Steph Taylor","startTime":2236.739,"endTime":2245.979,"body":"podcast, guest or pet. I've never thought about"},{"speaker":"Steph Taylor","startTime":2236.739,"endTime":2245.979,"body":"that question before. My dream podcast guests"},{"speaker":"Steph Taylor","startTime":2246.009,"endTime":2251.679,"body":"maybe. Gabby Bernstein. I'd love to chat to Gabby"},{"speaker":"Steph Taylor","startTime":2246.009,"endTime":2251.679,"body":"Bernstein. Awesome. I think she's just so"},{"speaker":"Steph Taylor","startTime":2251.679,"endTime":2258.7889999999998,"body":"interesting. Her her books were probably some of"},{"speaker":"Steph Taylor","startTime":2251.679,"endTime":2258.7889999999998,"body":"the first books around mindset and spirituality"},{"speaker":"Steph Taylor","startTime":2258.7889999999998,"endTime":2263.259,"body":"that I started reading as a business owner. So"},{"speaker":"Steph Taylor","startTime":2258.7889999999998,"endTime":2263.259,"body":"she's had a huge impact on my business."},{"speaker":"Steph Taylor Bio","startTime":2263.5589999999997,"endTime":2266.8889999999997,"body":"Awesome. Oh, those are two."},{"speaker":"Steph Taylor Bio","startTime":2263.5589999999997,"endTime":2266.8889999999997,"body":"Those are two great like, yeah, so we're putting"},{"speaker":"Steph Taylor Bio","startTime":2266.8889999999997,"endTime":2272.949,"body":"it out in the universe. It's gonna happen. It's"},{"speaker":"Steph Taylor Bio","startTime":2266.8889999999997,"endTime":2272.949,"body":"gonna Yeah. Okay, my last question is, Do you"},{"speaker":"Steph Taylor Bio","startTime":2272.949,"endTime":2275.199,"body":"consider yourself a perfectionist?"},{"speaker":"Steph Taylor","startTime":2276.94,"endTime":2282.49,"body":"I used to be. But now I've really"},{"speaker":"Steph Taylor","startTime":2276.94,"endTime":2282.49,"body":"stepped back. And I've realized it's more about"},{"speaker":"Steph Taylor","startTime":2282.49,"endTime":2287.89,"body":"the bigger picture than the little details. If my"},{"speaker":"Steph Taylor","startTime":2282.49,"endTime":2287.89,"body":"podcast has a little mistake in it, I don't even"},{"speaker":"Steph Taylor","startTime":2287.89,"endTime":2292.5699999999997,"body":"edit them out anymore. I don't edit my podcasts."},{"speaker":"Steph Taylor","startTime":2287.89,"endTime":2292.5699999999997,"body":"So a lot of people are quite surprised when I tell"},{"speaker":"Steph Taylor","startTime":2292.5699999999997,"endTime":2297.73,"body":"them, I don't edit. I literally just hit record,"},{"speaker":"Steph Taylor","startTime":2292.5699999999997,"endTime":2297.73,"body":"if I make a mistake, I'll pause it while I'm"},{"speaker":"Steph Taylor","startTime":2297.73,"endTime":2304.42,"body":"recording and go back over and record over the"},{"speaker":"Steph Taylor","startTime":2297.73,"endTime":2304.42,"body":"mistake. But that's it. So no, I'm not really a"},{"speaker":"Steph Taylor","startTime":2304.42,"endTime":2310.15,"body":"perfectionist anymore. But it used to get in the"},{"speaker":"Steph Taylor","startTime":2304.42,"endTime":2310.15,"body":"way of me launching things and me getting ideas"},{"speaker":"Steph Taylor","startTime":2310.15,"endTime":2314.56,"body":"out into the world. So I think it's almost like"},{"speaker":"Steph Taylor","startTime":2310.15,"endTime":2314.56,"body":"there's this balance between you can be a"},{"speaker":"Steph Taylor","startTime":2314.56,"endTime":2316.87,"body":"perfectionist, or you can have an impact, you can"},{"speaker":"Steph Taylor","startTime":2314.56,"endTime":2316.87,"body":"have both."},{"speaker":"Steph Taylor Bio","startTime":2317.44,"endTime":2322.18,"body":"Okay, so again, going back to"},{"speaker":"Steph Taylor Bio","startTime":2317.44,"endTime":2322.18,"body":"did we just become best friends, because that's"},{"speaker":"Steph Taylor Bio","startTime":2322.18,"endTime":2327.49,"body":"100% My philosophy as well, everybody that's"},{"speaker":"Steph Taylor Bio","startTime":2322.18,"endTime":2327.49,"body":"listening to the show knows I don't do a lot of"},{"speaker":"Steph Taylor Bio","startTime":2327.49,"endTime":2332.92,"body":"editing either. I think it's our time could be"},{"speaker":"Steph Taylor Bio","startTime":2327.49,"endTime":2332.92,"body":"spent elsewhere, engaging with our community"},{"speaker":"Steph Taylor Bio","startTime":2332.92,"endTime":2338.47,"body":"making a bigger impact. And so I just love, we're"},{"speaker":"Steph Taylor Bio","startTime":2332.92,"endTime":2338.47,"body":"totally on the same page. And I am a recovering"},{"speaker":"Steph Taylor Bio","startTime":2338.47,"endTime":2345.46,"body":"perfectionist as well. That's the title of that we"},{"speaker":"Steph Taylor Bio","startTime":2338.47,"endTime":2345.46,"body":"like to use so. I love it. Well, Steph, if"},{"speaker":"Steph Taylor Bio","startTime":2345.46,"endTime":2349.96,"body":"anybody's listening, and they're like, Oh my gosh,"},{"speaker":"Steph Taylor Bio","startTime":2345.46,"endTime":2349.96,"body":"like I love this girl, I want to go connect with"},{"speaker":"Steph Taylor Bio","startTime":2349.96,"endTime":2355.99,"body":"her. Where can people find you online and learn"},{"speaker":"Steph Taylor Bio","startTime":2349.96,"endTime":2355.99,"body":"more about your programs and the amazing products"},{"speaker":"Steph Taylor Bio","startTime":2355.99,"endTime":2356.83,"body":"that you offer?"},{"speaker":"Steph Taylor","startTime":2357.4,"endTime":2362.8599999999997,"body":"Yes, so I have a podcast. That's,"},{"speaker":"Steph Taylor","startTime":2357.4,"endTime":2362.8599999999997,"body":"it's called social net. You can find it in all of"},{"speaker":"Steph Taylor","startTime":2362.8599999999997,"endTime":2368.41,"body":"the podcast apps and also at Steph taylor.com Ford"},{"speaker":"Steph Taylor","startTime":2362.8599999999997,"endTime":2368.41,"body":"slash podcast. The best place to connect with me"},{"speaker":"Steph Taylor","startTime":2368.41,"endTime":2374.98,"body":"is over on Instagram. You can find me there at"},{"speaker":"Steph Taylor","startTime":2368.41,"endTime":2374.98,"body":"Steph taylor.com I love to hear from everyone. And"},{"speaker":"Steph Taylor","startTime":2375.0099999999998,"endTime":2382.24,"body":"I have a free digital product kickstart kit for"},{"speaker":"Steph Taylor","startTime":2375.0099999999998,"endTime":2382.24,"body":"anyone who is thinking of potentially monetizing"},{"speaker":"Steph Taylor","startTime":2382.24,"endTime":2387.4,"body":"their podcast with a digital product. You can grab"},{"speaker":"Steph Taylor","startTime":2382.24,"endTime":2387.4,"body":"that at Steph taylor.com Ford slash kit."},{"speaker":"Steph Taylor Bio","startTime":2387.6099999999997,"endTime":2391.18,"body":"Awesome. And we're gonna have a"},{"speaker":"Steph Taylor Bio","startTime":2387.6099999999997,"endTime":2391.18,"body":"link to everything in the show notes. Y'all go"},{"speaker":"Steph Taylor Bio","startTime":2391.18,"endTime":2397.42,"body":"follow stuff I love I was looking at I think it"},{"speaker":"Steph Taylor Bio","startTime":2391.18,"endTime":2397.42,"body":"was yesterday or today. You do a lot of polls on"},{"speaker":"Steph Taylor Bio","startTime":2397.42,"endTime":2402.67,"body":"Instagram. And this is actually the other thing I"},{"speaker":"Steph Taylor Bio","startTime":2397.42,"endTime":2402.67,"body":"wanted to ask you about. Because whenever people"},{"speaker":"Steph Taylor Bio","startTime":2402.67,"endTime":2407.41,"body":"ask me, Well, how do I start serving my audience?"},{"speaker":"Steph Taylor Bio","startTime":2402.67,"endTime":2407.41,"body":"I always say that's the easiest place to get"},{"speaker":"Steph Taylor Bio","startTime":2407.41,"endTime":2411.52,"body":"started. So do you have a lot of success? Like"},{"speaker":"Steph Taylor Bio","startTime":2407.41,"endTime":2411.52,"body":"kind of getting feedback from your audience that"},{"speaker":"Steph Taylor Bio","startTime":2411.52,"endTime":2411.91,"body":"way?"},{"speaker":"Steph Taylor","startTime":2412.48,"endTime":2417.88,"body":"Yeah. So here's a little tip. But"},{"speaker":"Steph Taylor","startTime":2412.48,"endTime":2417.88,"body":"when you put your polls on your Instagram stories,"},{"speaker":"Steph Taylor","startTime":2417.88,"endTime":2422.35,"body":"it actually ups how many people see it. So a lot"},{"speaker":"Steph Taylor","startTime":2417.88,"endTime":2422.35,"body":"more of your story reaches a lot more people"},{"speaker":"Steph Taylor","startTime":2422.35,"endTime":2427.99,"body":"because people are engaging with it. Awesome. So"},{"speaker":"Steph Taylor","startTime":2422.35,"endTime":2427.99,"body":"it's a really, it's a really, really powerful way"},{"speaker":"Steph Taylor","startTime":2428.02,"endTime":2432.31,"body":"of survey and your audience and reaching more"},{"speaker":"Steph Taylor","startTime":2428.02,"endTime":2432.31,"body":"people."},{"speaker":"Steph Taylor Bio","startTime":2432.5789999999997,"endTime":2436.569,"body":"Okay, so you heard it here, you"},{"speaker":"Steph Taylor Bio","startTime":2432.5789999999997,"endTime":2436.569,"body":"got to go follow on Instagram, and you got to go"},{"speaker":"Steph Taylor Bio","startTime":2436.569,"endTime":2442.719,"body":"participate in her pose. Because that feedback is"},{"speaker":"Steph Taylor Bio","startTime":2436.569,"endTime":2442.719,"body":"just it's so important. And it will encourage you"},{"speaker":"Steph Taylor Bio","startTime":2442.719,"endTime":2447.009,"body":"to start doing your own polls on Instagram. And"},{"speaker":"Steph Taylor Bio","startTime":2442.719,"endTime":2447.009,"body":"getting that feedback from your audience for sure."},{"speaker":"Steph Taylor Bio","startTime":2447.0389999999998,"endTime":2452.109,"body":"Oh, Steph, we could have talked for like four more"},{"speaker":"Steph Taylor Bio","startTime":2447.0389999999998,"endTime":2452.109,"body":"hours. Well, hopefully, hopefully we can do this"},{"speaker":"Steph Taylor Bio","startTime":2452.109,"endTime":2456.519,"body":"again, because this was so much fun. But thank you"},{"speaker":"Steph Taylor Bio","startTime":2452.109,"endTime":2456.519,"body":"for coming on the show today."},{"speaker":"Steph Taylor","startTime":2457.15,"endTime":2461.5899999999997,"body":"Thank you so much for having me,"},{"speaker":"Steph Taylor","startTime":2457.15,"endTime":2461.5899999999997,"body":"Crystal. This has been awesome. So what did you"},{"speaker":"Steph Taylor","startTime":2461.5899999999997,"endTime":2462.19,"body":"think?"},{"speaker":"Krystal Proffitt","startTime":2462.27,"endTime":2466.35,"body":"Oh my gosh, like our"},{"speaker":"Krystal Proffitt","startTime":2462.27,"endTime":2466.35,"body":"conversation. I told her whenever we were done"},{"speaker":"Krystal Proffitt","startTime":2466.35,"endTime":2473.37,"body":"recording, we could have kept going for hours. I"},{"speaker":"Krystal Proffitt","startTime":2466.35,"endTime":2473.37,"body":"think we both wanted to. It was funny because of"},{"speaker":"Krystal Proffitt","startTime":2473.37,"endTime":2479.46,"body":"the way the time difference with her being in"},{"speaker":"Krystal Proffitt","startTime":2473.37,"endTime":2479.46,"body":"Australia. It hit just perfectly where she was"},{"speaker":"Krystal Proffitt","startTime":2479.58,"endTime":2486.33,"body":"waking up for the day and I had just had my"},{"speaker":"Krystal Proffitt","startTime":2479.58,"endTime":2486.33,"body":"afternoon coffee. So we were both like really into"},{"speaker":"Krystal Proffitt","startTime":2486.33,"endTime":2492.24,"body":"it. We just wanted to keep talking. keep chatting."},{"speaker":"Krystal Proffitt","startTime":2486.33,"endTime":2492.24,"body":"So I hope that you found this conversation"},{"speaker":"Krystal Proffitt","startTime":2492.24,"endTime":2498.24,"body":"helpful. Make sure you go to the show notes."},{"speaker":"Krystal Proffitt","startTime":2492.24,"endTime":2498.24,"body":"Krystal Proffitt comm forward slash Episode 278."},{"speaker":"Krystal Proffitt","startTime":2498.48,"endTime":2504.0,"body":"To connect with Steph and learn more about the"},{"speaker":"Krystal Proffitt","startTime":2498.48,"endTime":2504.0,"body":"courses that she offers and all the services that"},{"speaker":"Krystal Proffitt","startTime":2504.0,"endTime":2510.66,"body":"she has available for people that are wanting to"},{"speaker":"Krystal Proffitt","startTime":2504.0,"endTime":2510.66,"body":"launch something I'm so happy to like I said in"},{"speaker":"Krystal Proffitt","startTime":2510.66,"endTime":2517.1099999999997,"body":"the beginning, have crossed paths with Steph in a"},{"speaker":"Krystal Proffitt","startTime":2510.66,"endTime":2517.1099999999997,"body":"way that may not otherwise be possible if I wasn't"},{"speaker":"Krystal Proffitt","startTime":2517.1099999999997,"endTime":2523.5,"body":"on this podcasting journey. So I'm so grateful to"},{"speaker":"Krystal Proffitt","startTime":2517.1099999999997,"endTime":2523.5,"body":"have conversations like this and bring other"},{"speaker":"Krystal Proffitt","startTime":2523.5,"endTime":2530.22,"body":"experts to you that you can learn from and you can"},{"speaker":"Krystal Proffitt","startTime":2523.5,"endTime":2530.22,"body":"connect with and honestly that I can geek out with"},{"speaker":"Krystal Proffitt","startTime":2530.22,"endTime":2536.91,"body":"because y'all it is a rare fine to find somebody"},{"speaker":"Krystal Proffitt","startTime":2530.22,"endTime":2536.91,"body":"that is as good So podcasting as I am, and I'm so"},{"speaker":"Krystal Proffitt","startTime":2536.91,"endTime":2542.94,"body":"glad that Steph and I have found each other and"},{"speaker":"Krystal Proffitt","startTime":2536.91,"endTime":2542.94,"body":"connected. So again, the show notes are"},{"speaker":"Krystal Proffitt","startTime":2542.97,"endTime":2550.5899999999997,"body":"Krystalproffitt.com/Episode278. Go connect with"},{"speaker":"Krystal Proffitt","startTime":2542.97,"endTime":2550.5899999999997,"body":"Steph go follow her on social media and I hope"},{"speaker":"Krystal Proffitt","startTime":2550.5899999999997,"endTime":2556.5299999999997,"body":"that you follow up with her because she really is"},{"speaker":"Krystal Proffitt","startTime":2550.5899999999997,"endTime":2556.5299999999997,"body":"so much fun to watch on Instagram and I am"},{"speaker":"Krystal Proffitt","startTime":2556.5299999999997,"endTime":2562.83,"body":"cheering her on as a fellow podcast enthusiast,"},{"speaker":"Krystal Proffitt","startTime":2556.5299999999997,"endTime":2562.83,"body":"but that's all I have for you today. So if this is"},{"speaker":"Krystal Proffitt","startTime":2562.83,"endTime":2568.29,"body":"your first time tuning in, make sure you hit the"},{"speaker":"Krystal Proffitt","startTime":2562.83,"endTime":2568.29,"body":"subscribe follow button wherever you're listening"},{"speaker":"Krystal Proffitt","startTime":2568.29,"endTime":2574.83,"body":"to this podcast. And as always remember, keep it"},{"speaker":"Krystal Proffitt","startTime":2568.29,"endTime":2574.83,"body":"up. We all have to start somewhere"}]}