{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.33,"endTime":145.20000000000002,"body":"Are you ready for me to pull back the"},{"speaker":"Intro","startTime":135.33,"endTime":145.20000000000002,"body":"curtain on my promotional strategies? Because"},{"speaker":"Intro","startTime":145.47,"endTime":154.89000000000001,"body":"today I am giving you basically a full blown"},{"speaker":"Intro","startTime":145.47,"endTime":154.89000000000001,"body":"content planning session, all the things behind"},{"speaker":"Intro","startTime":154.89000000000001,"endTime":161.7,"body":"the scenes because I am in real time doing this"},{"speaker":"Intro","startTime":154.89000000000001,"endTime":161.7,"body":"for my podcast. And I thought, you know what, why"},{"speaker":"Intro","startTime":161.7,"endTime":167.91,"body":"don't I just share this with everybody because I"},{"speaker":"Intro","startTime":161.7,"endTime":167.91,"body":"know that this information could be super helpful."},{"speaker":"Intro","startTime":167.94,"endTime":173.37,"body":"So I'm going to take you behind the scenes, and"},{"speaker":"Intro","startTime":167.94,"endTime":173.37,"body":"we're gonna have a full blown content planning"},{"speaker":"Intro","startTime":173.37,"endTime":181.2,"body":"session, and I'm going to show you what that looks"},{"speaker":"Intro","startTime":173.37,"endTime":181.2,"body":"like. So let's get right to it. Welcome to the"},{"speaker":"Intro","startTime":181.2,"endTime":187.26,"body":"profit podcast where we teach entrepreneurs how to"},{"speaker":"Intro","startTime":181.2,"endTime":187.26,"body":"start launch and market their podcast. I'm your"},{"speaker":"Intro","startTime":187.26,"endTime":191.82,"body":"host, Krystal, Proffitt, and I'm so excited that"},{"speaker":"Intro","startTime":187.26,"endTime":191.82,"body":"you're here. Thanks for hanging out with me today."},{"speaker":"Intro","startTime":191.82,"endTime":196.29000000000002,"body":"Because if you've been trying to figure out the"},{"speaker":"Intro","startTime":191.82,"endTime":196.29000000000002,"body":"world of podcasting, think of this show as the"},{"speaker":"Intro","startTime":196.29000000000002,"endTime":201.0,"body":"time saving shortcut you've been looking for. So"},{"speaker":"Intro","startTime":196.29000000000002,"endTime":201.0,"body":"let's get right to it, shall we?"},{"speaker":"Planning Content on a Regular Basis","startTime":205.98000000000002,"endTime":210.15,"body":"Okay, today's"},{"speaker":"Planning Content on a Regular Basis","startTime":205.98000000000002,"endTime":210.15,"body":"episode is going to have a lot more clicking"},{"speaker":"Planning Content on a Regular Basis","startTime":210.3,"endTime":220.26,"body":"around the normal, because I am literally inside"},{"speaker":"Planning Content on a Regular Basis","startTime":210.3,"endTime":220.26,"body":"all of my content, calendars, all of the things"},{"speaker":"Planning Content on a Regular Basis","startTime":220.26,"endTime":228.78,"body":"that I use to plan my content, create my content"},{"speaker":"Planning Content on a Regular Basis","startTime":220.26,"endTime":228.78,"body":"on a regular basis. And I just wanted to forewarn"},{"speaker":"Planning Content on a Regular Basis","startTime":228.78,"endTime":232.07999999999998,"body":"you, if you hear a lot of clicking in the"},{"speaker":"Planning Content on a Regular Basis","startTime":228.78,"endTime":232.07999999999998,"body":"background, that's what's happening. If you hear"},{"speaker":"Planning Content on a Regular Basis","startTime":232.07999999999998,"endTime":238.62,"body":"my mouse, it's because I don't have a mousepad."},{"speaker":"Planning Content on a Regular Basis","startTime":232.07999999999998,"endTime":238.62,"body":"Let's talk about this for a second. I had a really"},{"speaker":"Planning Content on a Regular Basis","startTime":238.62,"endTime":245.49,"body":"ugly mousepad. And then I just one day decided it"},{"speaker":"Planning Content on a Regular Basis","startTime":238.62,"endTime":245.49,"body":"was so ugly, I just threw it in the trash. And now"},{"speaker":"Planning Content on a Regular Basis","startTime":245.49,"endTime":250.68,"body":"I have a mouse. It doesn't bother me because"},{"speaker":"Planning Content on a Regular Basis","startTime":245.49,"endTime":250.68,"body":"usually just me right? I'm the one that hears it."},{"speaker":"Planning Content on a Regular Basis","startTime":250.68,"endTime":256.65,"body":"But I just thought about you may hear me dragging"},{"speaker":"Planning Content on a Regular Basis","startTime":250.68,"endTime":256.65,"body":"my mouse all across my desk. So that's what it is."},{"speaker":"Planning Content on a Regular Basis","startTime":256.65,"endTime":265.05,"body":"You're gonna hear lots of different noises today."},{"speaker":"Planning Content on a Regular Basis","startTime":256.65,"endTime":265.05,"body":"But it will all be worth it because I have so many"},{"speaker":"Planning Content on a Regular Basis","startTime":265.08000000000004,"endTime":271.83000000000004,"body":"good things to share with you today. So what I"},{"speaker":"Planning Content on a Regular Basis","startTime":265.08000000000004,"endTime":271.83000000000004,"body":"have open in front of me is my Asana because that"},{"speaker":"Planning Content on a Regular Basis","startTime":271.83000000000004,"endTime":280.17,"body":"is how I bring these podcast episodes to you all"},{"speaker":"Planning Content on a Regular Basis","startTime":271.83000000000004,"endTime":280.17,"body":"like I will plan an episode in a sauna. I used to"},{"speaker":"Planning Content on a Regular Basis","startTime":280.17,"endTime":286.26,"body":"do this strictly in a notebook. And then I would"},{"speaker":"Planning Content on a Regular Basis","startTime":280.17,"endTime":286.26,"body":"just have my notebook in front of me, y'all know,"},{"speaker":"Planning Content on a Regular Basis","startTime":286.26,"endTime":291.36,"body":"like, I'm famous for having my notebooks all"},{"speaker":"Planning Content on a Regular Basis","startTime":286.26,"endTime":291.36,"body":"around. And I still do actually, I have a notebook"},{"speaker":"Planning Content on a Regular Basis","startTime":291.36,"endTime":299.43,"body":"right beside me as I'm recording this. But I have"},{"speaker":"Planning Content on a Regular Basis","startTime":291.36,"endTime":299.43,"body":"gotten a lot more used to doing all of my brain"},{"speaker":"Planning Content on a Regular Basis","startTime":299.43,"endTime":307.17,"body":"dumps and planning an entire podcast episode in"},{"speaker":"Planning Content on a Regular Basis","startTime":299.43,"endTime":307.17,"body":"Asana. So I have that open, I also have my"},{"speaker":"Planning Content on a Regular Basis","startTime":307.17,"endTime":314.22,"body":"buzzsprout, my YouTube and a lot of Google Sheets,"},{"speaker":"Planning Content on a Regular Basis","startTime":307.17,"endTime":314.22,"body":"I have a lot of Google Sheets open. And that's"},{"speaker":"Planning Content on a Regular Basis","startTime":314.22,"endTime":321.33000000000004,"body":"because that's where my content calendar lives."},{"speaker":"Planning Content on a Regular Basis","startTime":314.22,"endTime":321.33000000000004,"body":"It's where I also keep track of some really"},{"speaker":"Planning Content on a Regular Basis","startTime":321.33000000000004,"endTime":326.31,"body":"important information that we're going to talk"},{"speaker":"Planning Content on a Regular Basis","startTime":321.33000000000004,"endTime":326.31,"body":"about today."},{"speaker":"Behind the Scenes","startTime":324.65999999999997,"endTime":329.964,"body":"So I hope that you're settled"},{"speaker":"Behind the Scenes","startTime":324.65999999999997,"endTime":329.964,"body":"in, I hope that you are ready to learn all about"},{"speaker":"Behind the Scenes","startTime":330.03200000000004,"endTime":336.56100000000004,"body":"my content planning strategy, because y'all I do"},{"speaker":"Behind the Scenes","startTime":330.03200000000004,"endTime":336.56100000000004,"body":"this on a very regular basis, like every single"},{"speaker":"Behind the Scenes","startTime":336.629,"endTime":343.43,"body":"week, I'm inside my content calendar every single"},{"speaker":"Behind the Scenes","startTime":336.629,"endTime":343.43,"body":"week, if not, every day that I'm working. I'm in a"},{"speaker":"Behind the Scenes","startTime":343.498,"endTime":350.028,"body":"sauna, keeping track. And because that is how I"},{"speaker":"Behind the Scenes","startTime":343.498,"endTime":350.028,"body":"stay on deadline, let's just call it a deadline,"},{"speaker":"Behind the Scenes","startTime":350.096,"endTime":356.557,"body":"because it's what it is. It's a self imposed"},{"speaker":"Behind the Scenes","startTime":350.096,"endTime":356.557,"body":"deadline, right? No one is saying, you have to hit"},{"speaker":"Behind the Scenes","startTime":356.625,"endTime":363.358,"body":"this certain thing every single week. It's more of"},{"speaker":"Behind the Scenes","startTime":356.625,"endTime":363.358,"body":"me saying, These are the deadlines that I've set"},{"speaker":"Behind the Scenes","startTime":363.42600000000004,"endTime":370.227,"body":"for my content in myself. And it's how I'm able to"},{"speaker":"Behind the Scenes","startTime":363.42600000000004,"endTime":370.227,"body":"stay so consistent. I've talked about this before"},{"speaker":"Behind the Scenes","startTime":370.295,"endTime":376.416,"body":"that consistency is one of the values of my"},{"speaker":"Behind the Scenes","startTime":370.295,"endTime":376.416,"body":"company, and how I do business. And it's just,"},{"speaker":"Behind the Scenes","startTime":376.48400000000004,"endTime":383.149,"body":"it's what I live by. It's what I stand for, like I"},{"speaker":"Behind the Scenes","startTime":376.48400000000004,"endTime":383.149,"body":"love being known as being consistent. And so in"},{"speaker":"Behind the Scenes","startTime":383.217,"endTime":389.406,"body":"order to do that, I have to set goals and"},{"speaker":"Behind the Scenes","startTime":383.217,"endTime":389.406,"body":"deadlines around my content. And I do all of that"},{"speaker":"Behind the Scenes","startTime":389.47400000000005,"endTime":395.731,"body":"in Asana. And here's another fun fact behind the"},{"speaker":"Behind the Scenes","startTime":389.47400000000005,"endTime":395.731,"body":"scenes before the beginning of a month. And"},{"speaker":"Behind the Scenes","startTime":395.799,"endTime":402.464,"body":"typically I'll do this at the very beginning of"},{"speaker":"Behind the Scenes","startTime":395.799,"endTime":402.464,"body":"the year. So I have the whole year ready to go for"},{"speaker":"Behind the Scenes","startTime":402.532,"endTime":408.857,"body":"a content calendar. But at least every single"},{"speaker":"Behind the Scenes","startTime":402.532,"endTime":408.857,"body":"month I sit down and I create kind of a project"},{"speaker":"Behind the Scenes","startTime":408.925,"endTime":415.522,"body":"plan within Asana. I mean it's it's not a brand"},{"speaker":"Behind the Scenes","startTime":408.925,"endTime":415.522,"body":"new plan every single month. It's a running. This"},{"speaker":"Behind the Scenes","startTime":415.59000000000003,"endTime":421.847,"body":"is my 2021 content calendar. And I go in and I"},{"speaker":"Behind the Scenes","startTime":415.59000000000003,"endTime":421.847,"body":"write up okay, how many podcast episodes am I"},{"speaker":"Behind the Scenes","startTime":421.915,"endTime":428.24,"body":"creating this month? How many YouTube videos Am I"},{"speaker":"Behind the Scenes","startTime":421.915,"endTime":428.24,"body":"committing to creating? Where are my Monday"},{"speaker":"Behind the Scenes","startTime":428.308,"endTime":434.90500000000003,"body":"Motivation post or Monday mindset are my Tuesday"},{"speaker":"Behind the Scenes","startTime":428.308,"endTime":434.90500000000003,"body":"tips. If you're in the Facebook group, you know,"},{"speaker":"Behind the Scenes","startTime":434.973,"endTime":441.162,"body":"I'm talking about the plug your podcast on"},{"speaker":"Behind the Scenes","startTime":434.973,"endTime":441.162,"body":"Wednesdays Thursdays is storytime and Friday are"},{"speaker":"Behind the Scenes","startTime":441.23,"endTime":447.487,"body":"usually action items. So I have all of this"},{"speaker":"Behind the Scenes","startTime":441.23,"endTime":447.487,"body":"content, I have my weekly email, hang on, let me"},{"speaker":"Behind the Scenes","startTime":447.555,"endTime":454.152,"body":"list out all the pieces of content, I create that"},{"speaker":"Behind the Scenes","startTime":447.555,"endTime":454.152,"body":"we have the potty report episodes, like, I have"},{"speaker":"Behind the Scenes","startTime":454.22,"endTime":460.885,"body":"this on a regular basis inside a sauna. And this"},{"speaker":"Behind the Scenes","startTime":454.22,"endTime":460.885,"body":"is how I know, for the entire month of September,"},{"speaker":"Behind the Scenes","startTime":460.95300000000003,"endTime":467.278,"body":"these are all the things that I committed to"},{"speaker":"Behind the Scenes","startTime":460.95300000000003,"endTime":467.278,"body":"creating. This is my secret sauce, okay, this is"},{"speaker":"Behind the Scenes","startTime":467.346,"endTime":473.399,"body":"the reason why I'm able to be consistent with"},{"speaker":"Behind the Scenes","startTime":467.346,"endTime":473.399,"body":"everything that I create. It's because I am"},{"speaker":"Behind the Scenes","startTime":473.467,"endTime":480.064,"body":"planning to succeed with my content creation. And"},{"speaker":"Behind the Scenes","startTime":473.467,"endTime":480.064,"body":"then on top of that, I have a few other one off"},{"speaker":"Behind the Scenes","startTime":480.132,"endTime":486.797,"body":"things. Some of them are things that I have to do"},{"speaker":"Behind the Scenes","startTime":480.132,"endTime":486.797,"body":"every month, and some of them I will do maybe in"},{"speaker":"Behind the Scenes","startTime":486.865,"endTime":493.326,"body":"September, but not in October, and then I'll do"},{"speaker":"Behind the Scenes","startTime":486.865,"endTime":493.326,"body":"them in January, but not in March. Like it just"},{"speaker":"Behind the Scenes","startTime":493.394,"endTime":499.719,"body":"kind of depends on what's going on. And we're"},{"speaker":"Behind the Scenes","startTime":493.394,"endTime":499.719,"body":"going to talk about promotions and launches and"},{"speaker":"Behind the Scenes","startTime":499.787,"endTime":505.636,"body":"all that in a second. But if you've seen my"},{"speaker":"Behind the Scenes","startTime":499.787,"endTime":505.636,"body":"content calendar on my YouTube videos, I'm"},{"speaker":"Behind the Scenes","startTime":505.704,"endTime":512.3009999999999,"body":"actually going to link to these in the show notes."},{"speaker":"Behind the Scenes","startTime":505.704,"endTime":512.3009999999999,"body":"There's a lot I've talked about content a lot."},{"speaker":"Behind the Scenes","startTime":512.369,"endTime":518.762,"body":"There's a reason. There's a reason why we talk"},{"speaker":"Behind the Scenes","startTime":512.369,"endTime":518.762,"body":"about content so much around here, it's because"},{"speaker":"Behind the Scenes","startTime":518.8299999999999,"endTime":525.2909999999999,"body":"that is what we're creating. We are creating"},{"speaker":"Behind the Scenes","startTime":518.8299999999999,"endTime":525.2909999999999,"body":"content on a regular basis, whether you're posting"},{"speaker":"Behind the Scenes","startTime":525.3589999999999,"endTime":531.684,"body":"a brand new podcast episode every week, you're"},{"speaker":"Behind the Scenes","startTime":525.3589999999999,"endTime":531.684,"body":"just able to do it once a month, like whatever"},{"speaker":"Behind the Scenes","startTime":531.752,"endTime":538.077,"body":"consistency looks like for you. We are creating"},{"speaker":"Behind the Scenes","startTime":531.752,"endTime":538.077,"body":"content. Maybe you're thinking about content,"},{"speaker":"Behind the Scenes","startTime":538.145,"endTime":544.402,"body":"you're planning content, you're batching content,"},{"speaker":"Behind the Scenes","startTime":538.145,"endTime":544.402,"body":"you're promoting your content, like we are"},{"speaker":"Behind the Scenes","startTime":544.47,"endTime":550.999,"body":"constantly talking about content around here. And"},{"speaker":"Behind the Scenes","startTime":544.47,"endTime":550.999,"body":"I thought, you know what, I am literally doing"},{"speaker":"Behind the Scenes","startTime":551.067,"endTime":557.8679999999999,"body":"this inside all of the facets of the content that"},{"speaker":"Behind the Scenes","startTime":551.067,"endTime":557.8679999999999,"body":"I create on a weekly basis that I thought well why"},{"speaker":"Behind the Scenes","startTime":557.937,"endTime":564.6700000000001,"body":"don't I just share it with you. So everything we"},{"speaker":"Behind the Scenes","startTime":557.937,"endTime":564.6700000000001,"body":"talked about today, anything that I referenced are"},{"speaker":"Behind the Scenes","startTime":564.738,"endTime":570.178,"body":"going to be in the show notes. So"},{"speaker":"Behind the Scenes","startTime":564.738,"endTime":570.178,"body":"KrystalProffitt.com/Episode293 is where you're"},{"speaker":"Behind the Scenes","startTime":570.246,"endTime":576.98,"body":"gonna find everything. But we are going to go kind"},{"speaker":"Behind the Scenes","startTime":570.246,"endTime":576.98,"body":"of on a deep dive into what I'm doing behind the"},{"speaker":"Behind the Scenes","startTime":577.048,"endTime":583.509,"body":"scenes for my next content planning, Sprint four,"},{"speaker":"Behind the Scenes","startTime":577.048,"endTime":583.509,"body":"quarter four of 2021. Because that's when I'm"},{"speaker":"Behind the Scenes","startTime":583.577,"endTime":590.106,"body":"recording this, I'm recording this right before we"},{"speaker":"Behind the Scenes","startTime":583.577,"endTime":590.106,"body":"go into the last quarter of the year. And I'm"},{"speaker":"Behind the Scenes","startTime":590.174,"endTime":596.9069999999999,"body":"actually doing a really big workshop on planning"},{"speaker":"Behind the Scenes","startTime":590.174,"endTime":596.9069999999999,"body":"every quarter of the year, later on in December of"},{"speaker":"Behind the Scenes","startTime":596.975,"endTime":603.64,"body":"this year. So stay tuned for that workshop, it's"},{"speaker":"Behind the Scenes","startTime":596.975,"endTime":603.64,"body":"going to be all about podcast planning one on one"},{"speaker":"Behind the Scenes","startTime":603.7080000000001,"endTime":610.2370000000001,"body":"how to be strategic. But today's episode is kind"},{"speaker":"Behind the Scenes","startTime":603.7080000000001,"endTime":610.2370000000001,"body":"of a little glimpse into what I do on a regular"},{"speaker":"Behind the Scenes","startTime":610.3050000000001,"endTime":616.698,"body":"basis to show you how you can be successful not"},{"speaker":"Behind the Scenes","startTime":610.3050000000001,"endTime":616.698,"body":"overwhelmed, not freak out every week and say,"},{"speaker":"Behind the Scenes","startTime":616.7660000000001,"endTime":623.159,"body":"What am I supposed to talk about? No, we're not,"},{"speaker":"Behind the Scenes","startTime":616.7660000000001,"endTime":623.159,"body":"we're not doing that anymore. Okay, we're not"},{"speaker":"Behind the Scenes","startTime":623.2270000000001,"endTime":627.24,"body":"being reactive to our content, we're going to be proactive."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":627.24,"endTime":632.2719999999999,"body":"So the first question"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":627.24,"endTime":632.2719999999999,"body":"that I want to answer is, where do you find your"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":632.3430000000001,"endTime":639.604,"body":"content ideas? Right? Because this is the question"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":632.3430000000001,"endTime":639.604,"body":"that people often ask me is like, Well, how do you"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":639.6759999999999,"endTime":646.577,"body":"keep a running list of your ideas? Well, I'm going"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":639.6759999999999,"endTime":646.577,"body":"to share some of the specific things that I'm"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":646.649,"endTime":653.478,"body":"doing because it changes from, you know, content"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":646.649,"endTime":653.478,"body":"planning session to planning session, but I am"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":653.55,"endTime":660.523,"body":"specifically doing these things right now. Like I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":653.55,"endTime":660.523,"body":"did them earlier this week. And I'm still doing"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":660.595,"endTime":667.712,"body":"them right now. Because I'm not finished. I don't"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":660.595,"endTime":667.712,"body":"consider my content planning session over until I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":667.783,"endTime":674.828,"body":"have an entire quarter planned and a quarter of"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":667.783,"endTime":674.828,"body":"the year is three months, right? So I want to have"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":674.9,"endTime":681.801,"body":"the next three months of content planned. This"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":674.9,"endTime":681.801,"body":"does not mean that it's all recorded. It does not"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":681.873,"endTime":689.062,"body":"mean it's all like SEO, like keyword ID. And it's"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":681.873,"endTime":689.062,"body":"like perfect that the title that I put on, this is"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":689.134,"endTime":696.179,"body":"going to be the title of the thing, or that I have"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":689.134,"endTime":696.179,"body":"all the guests lined up. It doesn't mean any of"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":696.25,"endTime":703.367,"body":"that. It simply means I have an idea. It's a plan."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":696.25,"endTime":703.367,"body":"It is me putting on a scratch pad in pencil, but"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":703.439,"endTime":710.34,"body":"this is what I'm going to be doing. We're not"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":703.439,"endTime":710.34,"body":"writing anything in permanent marker that we can't"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":710.412,"endTime":716.954,"body":"change later. Okay, I wanted to make that very"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":710.412,"endTime":716.954,"body":"clear that when you're doing this and you're"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":717.026,"endTime":723.927,"body":"sitting down for a strategic planning session,"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":717.026,"endTime":723.927,"body":"just give yourself the grace to say, this is what"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":723.999,"endTime":730.756,"body":"I'm thinking about doing. It may or may not work"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":723.999,"endTime":730.756,"body":"out, but at least I have a plan. Okay, that's"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":730.828,"endTime":737.513,"body":"really how I approach content planning, which is"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":730.828,"endTime":737.513,"body":"why I use so many Google Sheets. Okay, well,"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":737.585,"endTime":744.846,"body":"they're really honest, because it's easy to change"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":737.585,"endTime":744.846,"body":"things in Google Sheets. So the first thing that I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":744.918,"endTime":751.4590000000001,"body":"did, and there's a very specific reason why I did"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":744.918,"endTime":751.4590000000001,"body":"this first I needed an updated version or"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":751.531,"endTime":758.432,"body":"database, if you will, for my SEO and keywords."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":751.531,"endTime":758.432,"body":"Now I'm gonna link in the show notes to previous"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":758.504,"endTime":765.621,"body":"podcast episodes that we've done. I did one with"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":758.504,"endTime":765.621,"body":"Ryan co Tei, like where we talked about ranking on"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":765.693,"endTime":772.666,"body":"Google and what that looks like. I'm gonna link to"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":765.693,"endTime":772.666,"body":"another one about blogging with Chelsey Clark."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":772.738,"endTime":779.782,"body":"That was a fantastic episode, just about like how"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":772.738,"endTime":779.782,"body":"website, keyword research, all that stuff really"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":779.854,"endTime":786.971,"body":"works. And then I have another older episode that"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":779.854,"endTime":786.971,"body":"I created all about SEO for podcast and what that"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":787.043,"endTime":794.088,"body":"looks like, all of these are still very relevant"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":787.043,"endTime":794.088,"body":"episodes. And if you're like, I don't really know"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":794.16,"endTime":801.277,"body":"anything about SEO, what are you talking about? It"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":794.16,"endTime":801.277,"body":"is search engine optimization. If you don't know"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":801.348,"endTime":808.321,"body":"what it means, go listen to those episodes, and"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":801.348,"endTime":808.321,"body":"then come back to this one, because I'm not going"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":808.393,"endTime":815.366,"body":"deep into what it is how you use it, how you can"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":808.393,"endTime":815.366,"body":"rank on Google, but it is something that is very"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":815.438,"endTime":822.124,"body":"top of mind. For me, especially because I needed"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":815.438,"endTime":822.124,"body":"an overhaul and an updated version of my top"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":822.195,"endTime":828.881,"body":"keywords. I don't do keyword research. every"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":822.195,"endTime":828.881,"body":"single week, when I create a piece of content, I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":828.953,"endTime":835.494,"body":"don't even do it every single month or every"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":828.953,"endTime":835.494,"body":"single quarter, I usually do a really big deep"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":835.566,"endTime":842.467,"body":"dive every six to 12 months. And I hadn't done"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":835.566,"endTime":842.467,"body":"this in a while simply because with YouTube, I do"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":842.539,"endTime":849.5840000000001,"body":"use YouTube. There's a tool called two buddy I'm"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":842.539,"endTime":849.5840000000001,"body":"gonna link to in the show notes. But when I do my"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":849.656,"endTime":856.413,"body":"YouTube, there's a few built in aspects of Tube"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":849.656,"endTime":856.413,"body":"Buddy that helps with the keyword research and"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":856.485,"endTime":862.883,"body":"making sure you're putting the right tags and"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":856.485,"endTime":862.883,"body":"you're labeling like you're titling it like"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":862.955,"endTime":869.856,"body":"YouTube is a different story. And I also have"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":862.955,"endTime":869.856,"body":"Yoast on my WordPress website, y o a s t. I hope I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":869.928,"endTime":876.614,"body":"spelled that right. Yeah, why Oh, a St. My"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":869.928,"endTime":876.614,"body":"spelling skills are definitely I would not win the"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":876.6850000000001,"endTime":883.658,"body":"spelling bee. Well, let's just say that I heavily"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":876.6850000000001,"endTime":883.658,"body":"rely on autocorrect. But Yoast is a tool that I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":883.73,"endTime":890.559,"body":"use for my SEO and keywords on my website. So I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":883.73,"endTime":890.559,"body":"highly recommend using tools to your advantage."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":890.631,"endTime":897.82,"body":"And then I use keywords everywhere as my main SEO"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":890.631,"endTime":897.82,"body":"tool, and I've used that one. Gosh, I want to say,"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":897.892,"endTime":904.577,"body":"maybe going on three years now, I've been using"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":897.892,"endTime":904.577,"body":"keywords everywhere. Back when it was totally"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":904.649,"endTime":911.119,"body":"free. Now it's like they get paid $10 every"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":904.649,"endTime":911.119,"body":"quarter or something. It's not expensive. It's"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":911.191,"endTime":918.236,"body":"definitely not expensive. But it's worth it. It is"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":911.191,"endTime":918.236,"body":"worth it worth every dime, because it helps you"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":918.308,"endTime":925.281,"body":"understand what people are searching for. So like"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":918.308,"endTime":925.281,"body":"I said, I needed to do a deep dive on keywords."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":925.353,"endTime":932.182,"body":"And I'm moving my mouse around here. So what I did"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":925.353,"endTime":932.182,"body":"is there were three specific keywords that I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":932.254,"endTime":939.083,"body":"wanted to know more about because I hadn't done"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":932.254,"endTime":939.083,"body":"this. Like I said, for several months, I hadn't"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":939.155,"endTime":945.984,"body":"looked like a deep dive into what are people"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":939.155,"endTime":945.984,"body":"searching for right now. And there is a sweet spot"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":946.056,"endTime":952.813,"body":"of what kind of keywords you want to write like"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":946.056,"endTime":952.813,"body":"right before So here's an example that was the"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":952.885,"endTime":959.355,"body":"three words, I use podcast that I used solo"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":952.885,"endTime":959.355,"body":"podcast, and then I used interview podcast. So"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":959.427,"endTime":966.256,"body":"let's say someone's listening to this and your"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":959.427,"endTime":966.256,"body":"keywords might be for fitness. So maybe you have"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":966.328,"endTime":973.301,"body":"worked like postpartum workout, or working out"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":966.328,"endTime":973.301,"body":"over 50 or workouts for working moms. I don't know"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":973.373,"endTime":980.418,"body":"I'm just totally making this up. But you want to"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":973.373,"endTime":980.418,"body":"have at least three keywords that you're going to"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":980.489,"endTime":987.391,"body":"do a deep dive on. And they can be similar like"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":980.489,"endTime":987.391,"body":"like everything that would be under the umbrella"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":987.462,"endTime":994.22,"body":"of your topic like mine, podcast, solo podcast"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":987.462,"endTime":994.22,"body":"interview podcast, because what happens is when"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":994.292,"endTime":1001.265,"body":"you go and you use a keyword research tool, y'all"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":994.292,"endTime":1001.265,"body":"I got 1000s 1000s upon 1000s of results for all"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1001.336,"endTime":1008.453,"body":"three of these terms. But I know my little bitty"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1001.336,"endTime":1008.453,"body":"website that gets moderate traffic is not going to"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1008.525,"endTime":1015.498,"body":"be the top ranking website for podcast, just the"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1008.525,"endTime":1015.498,"body":"word podcast. So I go into it with the mentality"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1015.57,"endTime":1022.543,"body":"of I'm not trying to rank for the word podcast."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1015.57,"endTime":1022.543,"body":"But as I like scroll down. I look at all the data"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1022.615,"endTime":1029.6599999999999,"body":"so it'll tell you the search volume. It'll tell"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1022.615,"endTime":1029.6599999999999,"body":"you like how likely are you to rank it'll tell you"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1029.732,"endTime":1036.129,"body":"the different trends like this goes back over a"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1029.732,"endTime":1036.129,"body":"year. So I can see from September 2020 to"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1036.201,"endTime":1043.246,"body":"September 2021 has Any of these keywords increased"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1036.201,"endTime":1043.246,"body":"in popularity? And if it has, and I have to ask"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1043.318,"endTime":1050.219,"body":"myself, okay, why, like what's really going on."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1043.318,"endTime":1050.219,"body":"But what I've done is I took the information. So"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1050.2910000000002,"endTime":1057.048,"body":"in any of these keyword research tools, usually"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1050.2910000000002,"endTime":1057.048,"body":"it'll spit out a whole bunch of information, a"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1057.12,"endTime":1063.95,"body":"whole bunch of data, like what I just said, the"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1057.12,"endTime":1063.95,"body":"search volume, the competition, the trends. And"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1064.021,"endTime":1071.138,"body":"then I exported that to a Google Sheet, to where I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1064.021,"endTime":1071.138,"body":"could see everything I can sort it, I could, you"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1071.21,"endTime":1078.183,"body":"know, if I'm like, okay, it's ridiculous to think"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1071.21,"endTime":1078.183,"body":"that I'm going to rank for the term podcasting,"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1078.255,"endTime":1085.5149999999999,"body":"which has over 300,000, monthly views, our monthly"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1078.255,"endTime":1085.5149999999999,"body":"searches, 300,000, y'all, this is why I said, it's"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1085.587,"endTime":1092.56,"body":"not likely, I'm going to rank for just the word,"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1085.587,"endTime":1092.56,"body":"images types podcast in Google, I'm not going to"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1092.632,"endTime":1099.6770000000001,"body":"rank at the top, because there's so many people"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1092.632,"endTime":1099.6770000000001,"body":"searching for it. And there's so many different, I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1099.749,"endTime":1106.2910000000002,"body":"guess you could just call them algorithms"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1099.749,"endTime":1106.2910000000002,"body":"involved. And my podcast website does not rank at"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1106.363,"endTime":1112.904,"body":"the top of those. But there are some other"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1106.363,"endTime":1112.904,"body":"keywords, where I wouldn't be able to rank, like"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1112.976,"endTime":1119.7330000000002,"body":"the term solo podcast or podcast topics, or"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1112.976,"endTime":1119.7330000000002,"body":"talking about podcast content, or podcast artwork,"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1119.8049999999998,"endTime":1126.563,"body":"like the more specific you get, and this is where"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1119.8049999999998,"endTime":1126.563,"body":"we get into more of the keywording, the more"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1126.635,"endTime":1133.464,"body":"likely it is that I could rank for those things."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1126.635,"endTime":1133.464,"body":"And I know this because people have told me, I"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1133.536,"endTime":1140.652,"body":"found you on Google when I searched for. And they"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1133.536,"endTime":1140.652,"body":"will tell me like one particular thing. And we'll"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1140.7240000000002,"endTime":1147.769,"body":"talk about your numbers here in a second. But one"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1140.7240000000002,"endTime":1147.769,"body":"topic in general that I know that I will show up"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1147.841,"endTime":1154.8139999999999,"body":"for in Google is explicit podcast content. And"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1147.841,"endTime":1154.8139999999999,"body":"that is because I've created a podcast episode and"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1154.886,"endTime":1161.7869999999998,"body":"a YouTube video about explicit podcast content."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1154.886,"endTime":1161.7869999999998,"body":"And that is just so happens to be something that"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1161.859,"endTime":1168.8319999999999,"body":"not a lot of other people who do what I do, are"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1161.859,"endTime":1168.8319999999999,"body":"creating content around that. So you want to find"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1168.904,"endTime":1175.949,"body":"keywords that, you know, you can rank for things"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1168.904,"endTime":1175.949,"body":"that, you know, that people are already out there"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1176.02,"endTime":1183.1370000000002,"body":"looking for. And there's not a ton of competition."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1176.02,"endTime":1183.1370000000002,"body":"Now I have to tell you, SEO and keyword research"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1183.2089999999998,"endTime":1190.3980000000001,"body":"like this is the long game, okay, you're not going"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1183.2089999999998,"endTime":1190.3980000000001,"body":"to put one post out on the internet, and then all"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1190.4699999999998,"endTime":1197.4430000000002,"body":"of a sudden jump to the top page, the top spot on"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1190.4699999999998,"endTime":1197.4430000000002,"body":"Google because of one piece of content that you"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1197.5149999999999,"endTime":1204.272,"body":"put out there. But over time, SEO has worked in my"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1197.5149999999999,"endTime":1204.272,"body":"favor for my podcast website for my YouTube"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1204.344,"endTime":1211.029,"body":"channel, and even my podcast just on buzzsprout."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1204.344,"endTime":1211.029,"body":"Like even if I didn't have a podcast website"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1211.101,"endTime":1218.002,"body":"independent from what I'm provided on buzzsprout,"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1211.101,"endTime":1218.002,"body":"some of those podcasts will rank in Google, it"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1218.074,"endTime":1225.1909999999998,"body":"just depends on what people are searching for. So"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1218.074,"endTime":1225.1909999999998,"body":"that was kind of the deep dive on SEO and keyword"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1225.263,"endTime":1232.092,"body":"research. But anytime I start feeling like my"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1225.263,"endTime":1232.092,"body":"content needs like a creative, like judging up or"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1232.1640000000002,"endTime":1239.1370000000002,"body":"a creative makeover, this is what I do first I go"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1232.1640000000002,"endTime":1239.1370000000002,"body":"to do I need to refresh my SEO and my keywords."},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1239.2089999999998,"endTime":1246.254,"body":"And what is something that people are searching"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1239.2089999999998,"endTime":1246.254,"body":"for right now that not a lot of people are talking"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1246.3249999999998,"endTime":1253.442,"body":"about? Okay, so that is the the 10,000 foot view"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1246.3249999999998,"endTime":1253.442,"body":"of SEO and keywords. But if you want to learn more"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1253.5140000000001,"endTime":1260.1280000000002,"body":"about it, I'm gonna link to some other episodes"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1253.5140000000001,"endTime":1260.1280000000002,"body":"that will be great, great for you. So that's"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1260.199,"endTime":1266.9569999999999,"body":"number one. Number two, because the original"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1260.199,"endTime":1266.9569999999999,"body":"question is where do you find your content ideas,"},{"speaker":"1. SEO \u0026 Keyword Research","startTime":1267.029,"endTime":1269.6889999999999,"body":"number one, SEO and keyword research."},{"speaker":"2. Look at Your Numbers","startTime":1269.6889999999999,"endTime":1274.7020000000002,"body":"Number two, by looking at"},{"speaker":"2. Look at Your Numbers","startTime":1269.6889999999999,"endTime":1274.7020000000002,"body":"my numbers. So what do I mean by this, this is"},{"speaker":"2. Look at Your Numbers","startTime":1274.772,"endTime":1281.386,"body":"simply looking at the content that I'm already"},{"speaker":"2. Look at Your Numbers","startTime":1274.772,"endTime":1281.386,"body":"creating, to see what is performing best. Like I"},{"speaker":"2. Look at Your Numbers","startTime":1281.4560000000001,"endTime":1288.21,"body":"told you earlier, I have buzzsprout open, I have"},{"speaker":"2. Look at Your Numbers","startTime":1281.4560000000001,"endTime":1288.21,"body":"YouTube open. And what I can do is I can go into"},{"speaker":"2. Look at Your Numbers","startTime":1288.2800000000002,"endTime":1294.8249999999998,"body":"my stats feature. And in buzzsprout, you just go"},{"speaker":"2. Look at Your Numbers","startTime":1288.2800000000002,"endTime":1294.8249999999998,"body":"to your main buzzsprout account, go up to the"},{"speaker":"2. Look at Your Numbers","startTime":1294.895,"endTime":1301.301,"body":"right and click on the stats. And there are"},{"speaker":"2. Look at Your Numbers","startTime":1294.895,"endTime":1301.301,"body":"several different ways that you can look at your"},{"speaker":"2. Look at Your Numbers","startTime":1301.37,"endTime":1307.9160000000002,"body":"information. I have a few YouTube videos on"},{"speaker":"2. Look at Your Numbers","startTime":1301.37,"endTime":1307.9160000000002,"body":"looking at your buzzsprout stats like what do they"},{"speaker":"2. Look at Your Numbers","startTime":1307.9850000000001,"endTime":1314.879,"body":"mean? Which ones are the most important, which one"},{"speaker":"2. Look at Your Numbers","startTime":1307.9850000000001,"endTime":1314.879,"body":"should I look at, but what I like to do whenever"},{"speaker":"2. Look at Your Numbers","startTime":1314.9479999999999,"endTime":1321.9119999999998,"body":"I'm specifically looking for new content ideas, I"},{"speaker":"2. Look at Your Numbers","startTime":1314.9479999999999,"endTime":1321.9119999999998,"body":"like to go all the way over to all time. So I'm in"},{"speaker":"2. Look at Your Numbers","startTime":1321.9810000000002,"endTime":1328.875,"body":"my stats I click on all time. And then I go down"},{"speaker":"2. Look at Your Numbers","startTime":1321.9810000000002,"endTime":1328.875,"body":"to my top episodes. And I look at what's funny and"},{"speaker":"2. Look at Your Numbers","startTime":1328.944,"endTime":1335.4899999999998,"body":"we talked about explicit content y'all This is"},{"speaker":"2. Look at Your Numbers","startTime":1328.944,"endTime":1335.4899999999998,"body":"number one, too. This is my fourth most popular"},{"speaker":"2. Look at Your Numbers","startTime":1335.5590000000002,"endTime":1342.1039999999998,"body":"episode across my whole podcast is, what is"},{"speaker":"2. Look at Your Numbers","startTime":1335.5590000000002,"endTime":1342.1039999999998,"body":"explicit content for a podcast? What does it mean?"},{"speaker":"2. Look at Your Numbers","startTime":1342.174,"endTime":1349.0680000000002,"body":"That is the title? There's a reason why it is the"},{"speaker":"2. Look at Your Numbers","startTime":1342.174,"endTime":1349.0680000000002,"body":"most popular. It's not because people are finding"},{"speaker":"2. Look at Your Numbers","startTime":1349.1370000000002,"endTime":1355.404,"body":"my podcast and going back and they're just"},{"speaker":"2. Look at Your Numbers","startTime":1349.1370000000002,"endTime":1355.404,"body":"enamored with this one topic. It's because this"},{"speaker":"2. Look at Your Numbers","startTime":1355.4740000000002,"endTime":1362.228,"body":"specific episode ranks in Google, because not a"},{"speaker":"2. Look at Your Numbers","startTime":1355.4740000000002,"endTime":1362.228,"body":"lot of people have used the term explicit content"},{"speaker":"2. Look at Your Numbers","startTime":1362.297,"endTime":1369.1909999999998,"body":"for podcast in their podcast titles. Okay, so this"},{"speaker":"2. Look at Your Numbers","startTime":1362.297,"endTime":1369.1909999999998,"body":"is super important. And it makes me think, Okay,"},{"speaker":"2. Look at Your Numbers","startTime":1369.2600000000002,"endTime":1375.806,"body":"well, what are other spin off pieces of content"},{"speaker":"2. Look at Your Numbers","startTime":1369.2600000000002,"endTime":1375.806,"body":"that I could create about explicit content? So"},{"speaker":"2. Look at Your Numbers","startTime":1375.875,"endTime":1382.281,"body":"there's my content ideas that I can use for my"},{"speaker":"2. Look at Your Numbers","startTime":1375.875,"endTime":1382.281,"body":"content calendar in planning out the next few"},{"speaker":"2. Look at Your Numbers","startTime":1382.351,"endTime":1388.757,"body":"months. So look at the last six to 12 months of"},{"speaker":"2. Look at Your Numbers","startTime":1382.351,"endTime":1388.757,"body":"your podcast episodes, if you have a YouTube"},{"speaker":"2. Look at Your Numbers","startTime":1388.8270000000002,"endTime":1395.5810000000001,"body":"channel, like what is performing the best, and"},{"speaker":"2. Look at Your Numbers","startTime":1388.8270000000002,"endTime":1395.5810000000001,"body":"yes, you can look at overall for your podcast. But"},{"speaker":"2. Look at Your Numbers","startTime":1395.65,"endTime":1402.2649999999999,"body":"for YouTube, I like to look at the last six to 12"},{"speaker":"2. Look at Your Numbers","startTime":1395.65,"endTime":1402.2649999999999,"body":"months, simply because YouTube is more of the"},{"speaker":"2. Look at Your Numbers","startTime":1402.335,"endTime":1409.2980000000002,"body":"Evergreen, right? So people may have found a video"},{"speaker":"2. Look at Your Numbers","startTime":1402.335,"endTime":1409.2980000000002,"body":"that you publish about 12 months ago that's still"},{"speaker":"2. Look at Your Numbers","startTime":1409.368,"endTime":1416.0520000000001,"body":"popular today. It just depends on your topic. So"},{"speaker":"2. Look at Your Numbers","startTime":1409.368,"endTime":1416.0520000000001,"body":"there is a specific video I'm thinking of right"},{"speaker":"2. Look at Your Numbers","startTime":1416.1219999999998,"endTime":1422.8760000000002,"body":"now that went semi viral, I say that in quotes, I"},{"speaker":"2. Look at Your Numbers","startTime":1416.1219999999998,"endTime":1422.8760000000002,"body":"have my air quotes up. And it was about I did a"},{"speaker":"2. Look at Your Numbers","startTime":1422.946,"endTime":1429.839,"body":"video all about Apple podcast and the changes that"},{"speaker":"2. Look at Your Numbers","startTime":1422.946,"endTime":1429.839,"body":"were happening when all that went down in April."},{"speaker":"2. Look at Your Numbers","startTime":1429.909,"endTime":1436.8719999999998,"body":"And that one was something that I won't be able to"},{"speaker":"2. Look at Your Numbers","startTime":1429.909,"endTime":1436.8719999999998,"body":"replicate that because now there's a lot of other"},{"speaker":"2. Look at Your Numbers","startTime":1436.942,"endTime":1443.9050000000002,"body":"content out there. Like it was one of those like,"},{"speaker":"2. Look at Your Numbers","startTime":1436.942,"endTime":1443.9050000000002,"body":"you got to get on it, you got to create it, it was"},{"speaker":"2. Look at Your Numbers","startTime":1443.9740000000002,"endTime":1450.659,"body":"hot news, it was a hot topic. But I'm not going to"},{"speaker":"2. Look at Your Numbers","startTime":1443.9740000000002,"endTime":1450.659,"body":"try to create content that's just about Apple"},{"speaker":"2. Look at Your Numbers","startTime":1450.728,"endTime":1457.2040000000002,"body":"podcast. For one that doesn't sound fun to me,"},{"speaker":"2. Look at Your Numbers","startTime":1450.728,"endTime":1457.2040000000002,"body":"really does it. But to I just don't think it's"},{"speaker":"2. Look at Your Numbers","startTime":1457.274,"endTime":1463.8890000000001,"body":"going to get the same kind of traction unless"},{"speaker":"2. Look at Your Numbers","startTime":1457.274,"endTime":1463.8890000000001,"body":"something else new and trendy like comes up. So I"},{"speaker":"2. Look at Your Numbers","startTime":1463.958,"endTime":1470.9209999999998,"body":"am looking at trends. But I really like to look at"},{"speaker":"2. Look at Your Numbers","startTime":1463.958,"endTime":1470.9209999999998,"body":"the historical data of what's going on, on my own"},{"speaker":"2. Look at Your Numbers","startTime":1470.991,"endTime":1477.884,"body":"platforms and what's being created so. So look at"},{"speaker":"2. Look at Your Numbers","startTime":1470.991,"endTime":1477.884,"body":"your podcast episodes, look at your YouTube, look"},{"speaker":"2. Look at Your Numbers","startTime":1477.9540000000002,"endTime":1484.8470000000002,"body":"at your social post to see which ones have gotten"},{"speaker":"2. Look at Your Numbers","startTime":1477.9540000000002,"endTime":1484.8470000000002,"body":"more traction than others. So I know that there's"},{"speaker":"2. Look at Your Numbers","startTime":1484.917,"endTime":1491.3229999999999,"body":"a lot of y'all I've seen experimenting with"},{"speaker":"2. Look at Your Numbers","startTime":1484.917,"endTime":1491.3229999999999,"body":"Instagram reels and with tik tok will, are there"},{"speaker":"2. Look at Your Numbers","startTime":1491.393,"endTime":1498.0079999999998,"body":"specific ones that have really taken off? And then"},{"speaker":"2. Look at Your Numbers","startTime":1491.393,"endTime":1498.0079999999998,"body":"are there carousel posts that you've done on"},{"speaker":"2. Look at Your Numbers","startTime":1498.0770000000002,"endTime":1505.04,"body":"Instagram, or maybe a soundbite or something that"},{"speaker":"2. Look at Your Numbers","startTime":1498.0770000000002,"endTime":1505.04,"body":"you shared that you got so much engagement, right?"},{"speaker":"2. Look at Your Numbers","startTime":1505.1100000000001,"endTime":1512.0729999999999,"body":"People are commenting people are liking it, people"},{"speaker":"2. Look at Your Numbers","startTime":1505.1100000000001,"endTime":1512.0729999999999,"body":"are sharing it, look at your social post and ask,"},{"speaker":"2. Look at Your Numbers","startTime":1512.143,"endTime":1519.036,"body":"why is this being you know, something that people"},{"speaker":"2. Look at Your Numbers","startTime":1512.143,"endTime":1519.036,"body":"are really interested in? Why are people engaging"},{"speaker":"2. Look at Your Numbers","startTime":1519.1060000000002,"endTime":1525.6509999999998,"body":"with this piece of content? And then say, How can"},{"speaker":"2. Look at Your Numbers","startTime":1519.1060000000002,"endTime":1525.6509999999998,"body":"I replicate this? How can I create something"},{"speaker":"2. Look at Your Numbers","startTime":1525.721,"endTime":1532.196,"body":"similar to this in the future, so use that"},{"speaker":"2. Look at Your Numbers","startTime":1525.721,"endTime":1532.196,"body":"information as you plan out your content calendar."},{"speaker":"2. Look at Your Numbers","startTime":1532.266,"endTime":1539.159,"body":"And then the last place I want you to go look at"},{"speaker":"2. Look at Your Numbers","startTime":1532.266,"endTime":1539.159,"body":"your numbers is in your email service provider. So"},{"speaker":"2. Look at Your Numbers","startTime":1539.2289999999998,"endTime":1546.192,"body":"I use ConvertKit. And I will often go in and kind"},{"speaker":"2. Look at Your Numbers","startTime":1539.2289999999998,"endTime":1546.192,"body":"of look at my last five to six emails to see which"},{"speaker":"2. Look at Your Numbers","startTime":1546.2620000000002,"endTime":1552.8069999999998,"body":"ones are getting more opens or which ones are"},{"speaker":"2. Look at Your Numbers","startTime":1546.2620000000002,"endTime":1552.8069999999998,"body":"getting more clicks. And I like to ask well, why"},{"speaker":"2. Look at Your Numbers","startTime":1552.877,"endTime":1559.5610000000001,"body":"was it was I more honest, in this email? Was I"},{"speaker":"2. Look at Your Numbers","startTime":1552.877,"endTime":1559.5610000000001,"body":"being funnier? Was I sharing like a bunch of tips"},{"speaker":"2. Look at Your Numbers","startTime":1559.6309999999999,"endTime":1566.524,"body":"and strategies right in the email? Or was it just"},{"speaker":"2. Look at Your Numbers","startTime":1559.6309999999999,"endTime":1566.524,"body":"a really good story? Because that's going to tell"},{"speaker":"2. Look at Your Numbers","startTime":1566.594,"endTime":1573.0700000000002,"body":"me that people are engaging with that type of"},{"speaker":"2. Look at Your Numbers","startTime":1566.594,"endTime":1573.0700000000002,"body":"content. And I said that was the last one but I"},{"speaker":"2. Look at Your Numbers","startTime":1573.1390000000001,"endTime":1579.9630000000002,"body":"actually have one more that I did not put on my"},{"speaker":"2. Look at Your Numbers","startTime":1573.1390000000001,"endTime":1579.9630000000002,"body":"list. But look at your Google Analytics. If you do"},{"speaker":"2. Look at Your Numbers","startTime":1580.033,"endTime":1586.4389999999999,"body":"have a website that's independent from your"},{"speaker":"2. Look at Your Numbers","startTime":1580.033,"endTime":1586.4389999999999,"body":"podcast host like you have your own WordPress or"},{"speaker":"2. Look at Your Numbers","startTime":1586.5079999999998,"endTime":1593.2620000000002,"body":"Squarespace website, look at your analytics to see"},{"speaker":"2. Look at Your Numbers","startTime":1586.5079999999998,"endTime":1593.2620000000002,"body":"what are your most popular pages? Or you could"},{"speaker":"2. Look at Your Numbers","startTime":1593.3319999999999,"endTime":1600.0859999999998,"body":"even look at your downloads of your free resources"},{"speaker":"2. Look at Your Numbers","startTime":1593.3319999999999,"endTime":1600.0859999999998,"body":"right? Do you have a free lead magnet that you"},{"speaker":"2. Look at Your Numbers","startTime":1600.156,"endTime":1607.049,"body":"have that is performing better than others? Like"},{"speaker":"2. Look at Your Numbers","startTime":1600.156,"endTime":1607.049,"body":"don't don't leave any stones unturned? You all you"},{"speaker":"2. Look at Your Numbers","startTime":1607.1190000000001,"endTime":1613.5949999999998,"body":"got to look at your numbers to see what is"},{"speaker":"2. Look at Your Numbers","startTime":1607.1190000000001,"endTime":1613.5949999999998,"body":"performing the best and then ask the question why?"},{"speaker":"2. Look at Your Numbers","startTime":1613.6640000000002,"endTime":1620.279,"body":"Why is it performing? And if you don't know you"},{"speaker":"2. Look at Your Numbers","startTime":1613.6640000000002,"endTime":1620.279,"body":"need to ask your audience Okay, and we're gonna"},{"speaker":"2. Look at Your Numbers","startTime":1620.3490000000002,"endTime":1627.103,"body":"talk about engagement and all that stuff here in a"},{"speaker":"2. Look at Your Numbers","startTime":1620.3490000000002,"endTime":1627.103,"body":"second but Alright, let's go into the original"},{"speaker":"2. Look at Your Numbers","startTime":1627.1730000000002,"endTime":1634.136,"body":"question is where do you find your content ideas?"},{"speaker":"2. Look at Your Numbers","startTime":1627.1730000000002,"endTime":1634.136,"body":"Right. The first one was SEO and keyword research."},{"speaker":"2. Look at Your Numbers","startTime":1634.205,"endTime":1639.08,"body":"The second way is looking at your numbers, all the"},{"speaker":"2. Look at Your Numbers","startTime":1634.205,"endTime":1639.08,"body":"data that you have."},{"speaker":"3. My Promotional Calendar","startTime":1639.08,"endTime":1643.5149999999999,"body":"And then the third is"},{"speaker":"3. My Promotional Calendar","startTime":1639.08,"endTime":1643.5149999999999,"body":"my promotional calendar. So this is what I do"},{"speaker":"3. My Promotional Calendar","startTime":1643.5810000000001,"endTime":1650.0030000000002,"body":"whenever I look at quarter, four, or any quarter"},{"speaker":"3. My Promotional Calendar","startTime":1643.5810000000001,"endTime":1650.0030000000002,"body":"of the year, I say, okay, what's going on in the"},{"speaker":"3. My Promotional Calendar","startTime":1650.069,"endTime":1656.359,"body":"month of October, November, December, right?"},{"speaker":"3. My Promotional Calendar","startTime":1650.069,"endTime":1656.359,"body":"Because that those are the months in quarter four."},{"speaker":"3. My Promotional Calendar","startTime":1656.4250000000002,"endTime":1662.781,"body":"So specifically for what I'm doing right now, I"},{"speaker":"3. My Promotional Calendar","startTime":1656.4250000000002,"endTime":1662.781,"body":"have in October, there's two big things that are"},{"speaker":"3. My Promotional Calendar","startTime":1662.8470000000002,"endTime":1669.136,"body":"happening. The first one is podcasters kit, which"},{"speaker":"3. My Promotional Calendar","startTime":1662.8470000000002,"endTime":1669.136,"body":"is an affiliate promotion that I've done this"},{"speaker":"3. My Promotional Calendar","startTime":1669.203,"endTime":1675.426,"body":"week, my second year, so my second or my third"},{"speaker":"3. My Promotional Calendar","startTime":1669.203,"endTime":1675.426,"body":"year, it's a fairly new thing that they only do"},{"speaker":"3. My Promotional Calendar","startTime":1675.4920000000002,"endTime":1682.0459999999998,"body":"once a year. If you learned about me from BC stack"},{"speaker":"3. My Promotional Calendar","startTime":1675.4920000000002,"endTime":1682.0459999999998,"body":"or you're familiar with bc stack, then you know,"},{"speaker":"3. My Promotional Calendar","startTime":1682.1129999999998,"endTime":1688.1370000000002,"body":"it's it's very similar to that except for it's"},{"speaker":"3. My Promotional Calendar","startTime":1682.1129999999998,"endTime":1688.1370000000002,"body":"just for podcasters. So this is an affiliate"},{"speaker":"3. My Promotional Calendar","startTime":1688.203,"endTime":1694.625,"body":"promotion that's happening in October. So I have"},{"speaker":"3. My Promotional Calendar","startTime":1688.203,"endTime":1694.625,"body":"to ask myself, okay, what pieces of content do I"},{"speaker":"3. My Promotional Calendar","startTime":1694.6909999999998,"endTime":1701.312,"body":"want to create around this affiliate promotion? Am"},{"speaker":"3. My Promotional Calendar","startTime":1694.6909999999998,"endTime":1701.312,"body":"I going to create podcast episodes, am I going to"},{"speaker":"3. My Promotional Calendar","startTime":1701.3780000000002,"endTime":1707.8000000000002,"body":"create YouTube videos Am I going to write emails,"},{"speaker":"3. My Promotional Calendar","startTime":1701.3780000000002,"endTime":1707.8000000000002,"body":"and when I know when it's happening, and when I"},{"speaker":"3. My Promotional Calendar","startTime":1707.866,"endTime":1714.0230000000001,"body":"need to promote, I throw those into my content"},{"speaker":"3. My Promotional Calendar","startTime":1707.866,"endTime":1714.0230000000001,"body":"calendar. Now, let's go back to what we talked"},{"speaker":"3. My Promotional Calendar","startTime":1714.089,"endTime":1720.71,"body":"about at the top of this episode. We don't have to"},{"speaker":"3. My Promotional Calendar","startTime":1714.089,"endTime":1720.71,"body":"have all the titles, all the exact topics figured"},{"speaker":"3. My Promotional Calendar","startTime":1720.7759999999998,"endTime":1726.933,"body":"out, I will literally go in and just write the"},{"speaker":"3. My Promotional Calendar","startTime":1720.7759999999998,"endTime":1726.933,"body":"word podcasters kit on my podcast calendar, or"},{"speaker":"3. My Promotional Calendar","startTime":1726.9989999999998,"endTime":1733.487,"body":"podcasters kit on my YouTube calendar. That way I"},{"speaker":"3. My Promotional Calendar","startTime":1726.9989999999998,"endTime":1733.487,"body":"know, I don't know what I'm creating exactly for"},{"speaker":"3. My Promotional Calendar","startTime":1733.554,"endTime":1739.5120000000002,"body":"that day, I just know, it needs to revolve around"},{"speaker":"3. My Promotional Calendar","startTime":1733.554,"endTime":1739.5120000000002,"body":"this promotion, because that's when it's"},{"speaker":"3. My Promotional Calendar","startTime":1739.578,"endTime":1745.3380000000002,"body":"happening. So you got to be looking at your"},{"speaker":"3. My Promotional Calendar","startTime":1739.578,"endTime":1745.3380000000002,"body":"calendars, you got to have your promotional"},{"speaker":"3. My Promotional Calendar","startTime":1745.404,"endTime":1751.3629999999998,"body":"calendar set up like right next to you, and then"},{"speaker":"3. My Promotional Calendar","startTime":1745.404,"endTime":1751.3629999999998,"body":"your content calendar to really know that"},{"speaker":"3. My Promotional Calendar","startTime":1751.429,"endTime":1757.7179999999998,"body":"everything is going to be aligned with when a"},{"speaker":"3. My Promotional Calendar","startTime":1751.429,"endTime":1757.7179999999998,"body":"launch is actually happening. So this is gonna be"},{"speaker":"3. My Promotional Calendar","startTime":1757.7849999999999,"endTime":1764.0079999999998,"body":"really fun. Like, just stay tuned for that."},{"speaker":"3. My Promotional Calendar","startTime":1757.7849999999999,"endTime":1764.0079999999998,"body":"Because this year for podcasters kit, I'm creating"},{"speaker":"3. My Promotional Calendar","startTime":1764.074,"endTime":1770.496,"body":"a workshop that's all about self sponsored ads and"},{"speaker":"3. My Promotional Calendar","startTime":1764.074,"endTime":1770.496,"body":"how to create your own like we're doing a deep"},{"speaker":"3. My Promotional Calendar","startTime":1770.562,"endTime":1776.5210000000002,"body":"dive into self sponsored ads. So that's going to"},{"speaker":"3. My Promotional Calendar","startTime":1770.562,"endTime":1776.5210000000002,"body":"be so much fun. I love talking about self"},{"speaker":"3. My Promotional Calendar","startTime":1776.587,"endTime":1783.009,"body":"sponsored ads almost as much as I love talking"},{"speaker":"3. My Promotional Calendar","startTime":1776.587,"endTime":1783.009,"body":"about content creation. Like it's just it's one of"},{"speaker":"3. My Promotional Calendar","startTime":1783.0749999999998,"endTime":1789.563,"body":"those things. I love it. I love it. So the other"},{"speaker":"3. My Promotional Calendar","startTime":1783.0749999999998,"endTime":1789.563,"body":"thing we have going on in October is I'm speaking"},{"speaker":"3. My Promotional Calendar","startTime":1789.629,"endTime":1796.183,"body":"at xi podcasts live. And I'm really excited. It's"},{"speaker":"3. My Promotional Calendar","startTime":1789.629,"endTime":1796.183,"body":"going to be so much fun. I already know I'm going"},{"speaker":"3. My Promotional Calendar","startTime":1796.25,"endTime":1802.6709999999998,"body":"to walk away from this conference with lots of"},{"speaker":"3. My Promotional Calendar","startTime":1796.25,"endTime":1802.6709999999998,"body":"content ideas and possibly some podcast interviews"},{"speaker":"3. My Promotional Calendar","startTime":1802.7379999999998,"endTime":1809.226,"body":"from some of the ladies I'm really excited to meet"},{"speaker":"3. My Promotional Calendar","startTime":1802.7379999999998,"endTime":1809.226,"body":"in person and have coffee and conversations and"},{"speaker":"3. My Promotional Calendar","startTime":1809.292,"endTime":1815.846,"body":"dinner dates and it's just it's gonna be a lot of"},{"speaker":"3. My Promotional Calendar","startTime":1809.292,"endTime":1815.846,"body":"fun. So this is my first ci podcast live and it's"},{"speaker":"3. My Promotional Calendar","startTime":1815.9119999999998,"endTime":1822.3339999999998,"body":"going to be so much fun. I'm gonna put a link in"},{"speaker":"3. My Promotional Calendar","startTime":1815.9119999999998,"endTime":1822.3339999999998,"body":"the show notes for you to grab tickets again. Go"},{"speaker":"3. My Promotional Calendar","startTime":1822.4,"endTime":1828.5569999999998,"body":"to KrystalProffitt.com/Episode293. I'm not an"},{"speaker":"3. My Promotional Calendar","startTime":1822.4,"endTime":1828.5569999999998,"body":"affiliate for them or anything. I'm just really"},{"speaker":"3. My Promotional Calendar","startTime":1828.6239999999998,"endTime":1835.0459999999998,"body":"excited to speak on stage. And I would love to see"},{"speaker":"3. My Promotional Calendar","startTime":1828.6239999999998,"endTime":1835.0459999999998,"body":"you in Arizona in October, it's going to be so"},{"speaker":"3. My Promotional Calendar","startTime":1835.112,"endTime":1841.467,"body":"much fun. Okay, November, I am doing some live"},{"speaker":"3. My Promotional Calendar","startTime":1835.112,"endTime":1841.467,"body":"workshops in November. And this isn't necessarily"},{"speaker":"3. My Promotional Calendar","startTime":1841.534,"endTime":1847.757,"body":"going to all be about promotion. But I will need"},{"speaker":"3. My Promotional Calendar","startTime":1841.534,"endTime":1847.757,"body":"to talk about these live workshops as they're"},{"speaker":"3. My Promotional Calendar","startTime":1847.8229999999999,"endTime":1853.98,"body":"coming up. So knowing that they're coming up in"},{"speaker":"3. My Promotional Calendar","startTime":1847.8229999999999,"endTime":1853.98,"body":"November, I'll probably set aside either some"},{"speaker":"3. My Promotional Calendar","startTime":1854.0459999999998,"endTime":1860.601,"body":"dynamic content space, or some emails or something"},{"speaker":"3. My Promotional Calendar","startTime":1854.0459999999998,"endTime":1860.601,"body":"promoting these live workshops that I'm doing at"},{"speaker":"3. My Promotional Calendar","startTime":1860.667,"endTime":1866.8899999999999,"body":"the end of October so that people really know"},{"speaker":"3. My Promotional Calendar","startTime":1860.667,"endTime":1866.8899999999999,"body":"about them in November. Okay, so this is another"},{"speaker":"3. My Promotional Calendar","startTime":1866.9560000000001,"endTime":1873.047,"body":"way I want you to look at your promotional"},{"speaker":"3. My Promotional Calendar","startTime":1866.9560000000001,"endTime":1873.047,"body":"calendar is how can I promote what's coming up in"},{"speaker":"3. My Promotional Calendar","startTime":1873.1129999999998,"endTime":1879.4029999999998,"body":"the next few months by backtracking into the"},{"speaker":"3. My Promotional Calendar","startTime":1873.1129999999998,"endTime":1879.4029999999998,"body":"content I'm creating a few weeks before y'all This"},{"speaker":"3. My Promotional Calendar","startTime":1879.469,"endTime":1886.0230000000001,"body":"is not rocket scientist, rocket scientists always"},{"speaker":"3. My Promotional Calendar","startTime":1879.469,"endTime":1886.0230000000001,"body":"say that wrong. This is not rocket science. There"},{"speaker":"3. My Promotional Calendar","startTime":1886.089,"endTime":1892.246,"body":"we go. I'm not a rocket scientist, obviously. But"},{"speaker":"3. My Promotional Calendar","startTime":1886.089,"endTime":1892.246,"body":"this is how you backtrack into a successful"},{"speaker":"3. My Promotional Calendar","startTime":1892.313,"endTime":1898.337,"body":"launch. Okay, this is like I told you all I'm"},{"speaker":"3. My Promotional Calendar","startTime":1892.313,"endTime":1898.337,"body":"giving you all some secrets today. This is my"},{"speaker":"3. My Promotional Calendar","startTime":1898.4029999999998,"endTime":1905.024,"body":"secret sauce. And people ask me Well, how are you"},{"speaker":"3. My Promotional Calendar","startTime":1898.4029999999998,"endTime":1905.024,"body":"ready for that launch? And how do you make it look"},{"speaker":"3. My Promotional Calendar","startTime":1905.0900000000001,"endTime":1911.446,"body":"so easy, and you just always seem like you have"},{"speaker":"3. My Promotional Calendar","startTime":1905.0900000000001,"endTime":1911.446,"body":"your content aligned? This is what I do. This is"},{"speaker":"3. My Promotional Calendar","startTime":1911.5120000000002,"endTime":1918.0659999999998,"body":"literally what I do. I know that my live workshops"},{"speaker":"3. My Promotional Calendar","startTime":1911.5120000000002,"endTime":1918.0659999999998,"body":"are coming up in November. So in October, I will"},{"speaker":"3. My Promotional Calendar","startTime":1918.132,"endTime":1924.1570000000002,"body":"look at my calendar and say, Okay, I need to"},{"speaker":"3. My Promotional Calendar","startTime":1918.132,"endTime":1924.1570000000002,"body":"promote it in these two episodes, or I need to"},{"speaker":"3. My Promotional Calendar","startTime":1924.223,"endTime":1930.5790000000002,"body":"create these two YouTube videos about my workshops"},{"speaker":"3. My Promotional Calendar","startTime":1924.223,"endTime":1930.5790000000002,"body":"because then I can promote it. I can write an"},{"speaker":"3. My Promotional Calendar","startTime":1930.645,"endTime":1936.935,"body":"email about it, all the things. Okay. Very basic,"},{"speaker":"3. My Promotional Calendar","startTime":1930.645,"endTime":1936.935,"body":"very important. Alright, so the last month in"},{"speaker":"3. My Promotional Calendar","startTime":1937.0010000000002,"endTime":1943.621,"body":"December. This is usually the time when people are"},{"speaker":"3. My Promotional Calendar","startTime":1937.0010000000002,"endTime":1943.621,"body":"winding down for the holidays. And that's totally"},{"speaker":"3. My Promotional Calendar","startTime":1943.687,"endTime":1949.6460000000002,"body":"fine. I love checking out that no December is"},{"speaker":"3. My Promotional Calendar","startTime":1943.687,"endTime":1949.6460000000002,"body":"actually a really, really busy month for our"},{"speaker":"3. My Promotional Calendar","startTime":1949.712,"endTime":1956.002,"body":"family. We have my birthday, we have my son's"},{"speaker":"3. My Promotional Calendar","startTime":1949.712,"endTime":1956.002,"body":"birthday, we have my niece's birthday, we have my"},{"speaker":"3. My Promotional Calendar","startTime":1956.0680000000002,"endTime":1962.2910000000002,"body":"nephew's birthday. And then on top of that, we"},{"speaker":"3. My Promotional Calendar","startTime":1956.0680000000002,"endTime":1962.2910000000002,"body":"have all of the traditional holiday parties and"},{"speaker":"3. My Promotional Calendar","startTime":1962.357,"endTime":1968.779,"body":"Christmas and just shopping. Like all the things,"},{"speaker":"3. My Promotional Calendar","startTime":1962.357,"endTime":1968.779,"body":"December is always a crazy, crazy month for me."},{"speaker":"3. My Promotional Calendar","startTime":1968.8449999999998,"endTime":1975.466,"body":"But I know that coming up in January, that will be"},{"speaker":"3. My Promotional Calendar","startTime":1968.8449999999998,"endTime":1975.466,"body":"right around the corner with some bright eyed and"},{"speaker":"3. My Promotional Calendar","startTime":1975.5320000000002,"endTime":1982.02,"body":"bushy tailed podcasters, getting ready to launch"},{"speaker":"3. My Promotional Calendar","startTime":1975.5320000000002,"endTime":1982.02,"body":"and I'm actually launching a brand new program in"},{"speaker":"3. My Promotional Calendar","startTime":1982.0859999999998,"endTime":1988.3760000000002,"body":"January. So I'm going to be doing some light"},{"speaker":"3. My Promotional Calendar","startTime":1982.0859999999998,"endTime":1988.3760000000002,"body":"promotion for that in December to get people ready"},{"speaker":"3. My Promotional Calendar","startTime":1988.442,"endTime":1994.7980000000002,"body":"to purchase this brand new program in January. Do"},{"speaker":"3. My Promotional Calendar","startTime":1988.442,"endTime":1994.7980000000002,"body":"you hear what I'm saying you'll It's September"},{"speaker":"3. My Promotional Calendar","startTime":1994.864,"endTime":2001.484,"body":"when I'm recording this. This is in September. But"},{"speaker":"3. My Promotional Calendar","startTime":1994.864,"endTime":2001.484,"body":"I'm talking about a program that I'm launching in"},{"speaker":"3. My Promotional Calendar","startTime":2001.5500000000002,"endTime":2007.7069999999999,"body":"January, and I'm going to start promoting it in"},{"speaker":"3. My Promotional Calendar","startTime":2001.5500000000002,"endTime":2007.7069999999999,"body":"December. This is how you stay on top of your"},{"speaker":"3. My Promotional Calendar","startTime":2007.774,"endTime":2013.8649999999998,"body":"content. This is how you prepare for things that"},{"speaker":"3. My Promotional Calendar","startTime":2007.774,"endTime":2013.8649999999998,"body":"are coming down the road, you have to start"},{"speaker":"3. My Promotional Calendar","startTime":2013.931,"endTime":2020.154,"body":"thinking about them a lot sooner. And again, I"},{"speaker":"3. My Promotional Calendar","startTime":2013.931,"endTime":2020.154,"body":"don't have a solid plan. I don't have the exact"},{"speaker":"3. My Promotional Calendar","startTime":2020.2199999999998,"endTime":2026.3110000000001,"body":"dates that I'm launching this yet. I don't have"},{"speaker":"3. My Promotional Calendar","startTime":2020.2199999999998,"endTime":2026.3110000000001,"body":"all of the inside information that I need to"},{"speaker":"3. My Promotional Calendar","startTime":2026.377,"endTime":2032.931,"body":"promote everything. But I'm going to be looking at"},{"speaker":"3. My Promotional Calendar","startTime":2026.377,"endTime":2032.931,"body":"everything over the next few weeks to really see"},{"speaker":"3. My Promotional Calendar","startTime":2032.998,"endTime":2039.4859999999999,"body":"what I can do. Like what how can I bake this in?"},{"speaker":"3. My Promotional Calendar","startTime":2032.998,"endTime":2039.4859999999999,"body":"How can I organically talk about this? Where does"},{"speaker":"3. My Promotional Calendar","startTime":2039.5520000000001,"endTime":2046.172,"body":"it feel awkward and weird? Just like I've done in"},{"speaker":"3. My Promotional Calendar","startTime":2039.5520000000001,"endTime":2046.172,"body":"today's episode? Did y'all hear what I was talking"},{"speaker":"3. My Promotional Calendar","startTime":2046.239,"endTime":2052.925,"body":"about? I'm talking about a promotion that's coming"},{"speaker":"3. My Promotional Calendar","startTime":2046.239,"endTime":2052.925,"body":"up next month I'm talking about me speaking at the"},{"speaker":"3. My Promotional Calendar","startTime":2052.992,"endTime":2058.95,"body":"podcast live, I'm talking about some live"},{"speaker":"3. My Promotional Calendar","startTime":2052.992,"endTime":2058.95,"body":"workshops. I'm talking about a brand new program"},{"speaker":"3. My Promotional Calendar","startTime":2059.016,"endTime":2065.107,"body":"like y'all, I have done a lot of mentioning of"},{"speaker":"3. My Promotional Calendar","startTime":2059.016,"endTime":2065.107,"body":"little things in today's episode. But I'm not"},{"speaker":"3. My Promotional Calendar","startTime":2065.1730000000002,"endTime":2071.595,"body":"selling anything. I'm not selling anything right"},{"speaker":"3. My Promotional Calendar","startTime":2065.1730000000002,"endTime":2071.595,"body":"now that it's going to be like pertinent for you"},{"speaker":"3. My Promotional Calendar","startTime":2071.661,"endTime":2077.951,"body":"to know right at this moment. I'm just telling"},{"speaker":"3. My Promotional Calendar","startTime":2071.661,"endTime":2077.951,"body":"you, this is how I know what's coming up and how"},{"speaker":"3. My Promotional Calendar","startTime":2078.017,"endTime":2084.505,"body":"my content is all going to be aligned. So on the"},{"speaker":"3. My Promotional Calendar","startTime":2078.017,"endTime":2084.505,"body":"outside, it looks like Oh, she just kind of threw"},{"speaker":"3. My Promotional Calendar","startTime":2084.571,"endTime":2090.728,"body":"everything together. And it all magically happened"},{"speaker":"3. My Promotional Calendar","startTime":2084.571,"endTime":2090.728,"body":"to land in the right spot. Nope. I've been"},{"speaker":"3. My Promotional Calendar","startTime":2090.794,"endTime":2097.349,"body":"thinking about this honestly, since August. So I"},{"speaker":"3. My Promotional Calendar","startTime":2090.794,"endTime":2097.349,"body":"love planning. I love seeing things ahead. And you"},{"speaker":"3. My Promotional Calendar","startTime":2097.415,"endTime":2104.035,"body":"can only do this with practice and knowing what to"},{"speaker":"3. My Promotional Calendar","startTime":2097.415,"endTime":2104.035,"body":"look for. And so in all the things that we talked"},{"speaker":"3. My Promotional Calendar","startTime":2104.102,"endTime":2110.126,"body":"about for October, November, December, I'm also"},{"speaker":"3. My Promotional Calendar","startTime":2104.102,"endTime":2110.126,"body":"looking at how can I repurpose some of this"},{"speaker":"3. My Promotional Calendar","startTime":2110.192,"endTime":2116.68,"body":"content? Right? Because in December, I'm going to"},{"speaker":"3. My Promotional Calendar","startTime":2110.192,"endTime":2116.68,"body":"want to take some time off for my family. And so"},{"speaker":"3. My Promotional Calendar","startTime":2116.747,"endTime":2122.838,"body":"I'm looking at Okay, can I use some of the"},{"speaker":"3. My Promotional Calendar","startTime":2116.747,"endTime":2122.838,"body":"information from my podcasters kept promotion? Or"},{"speaker":"3. My Promotional Calendar","startTime":2122.904,"endTime":2129.59,"body":"can I use some of my talk from she podcast live to"},{"speaker":"3. My Promotional Calendar","startTime":2122.904,"endTime":2129.59,"body":"repurpose it and use it in December? Or maybe some"},{"speaker":"3. My Promotional Calendar","startTime":2129.657,"endTime":2136.277,"body":"of my live workshops? Like I'm already looking at"},{"speaker":"3. My Promotional Calendar","startTime":2129.657,"endTime":2136.277,"body":"the content that I'm creating? How can I repurpose"},{"speaker":"3. My Promotional Calendar","startTime":2136.343,"endTime":2142.964,"body":"it? How can I use this to really make sure that I"},{"speaker":"3. My Promotional Calendar","startTime":2136.343,"endTime":2142.964,"body":"have a content calendar that is taking me from now"},{"speaker":"3. My Promotional Calendar","startTime":2143.03,"endTime":2149.121,"body":"September 2021 into January 2022? That sounds"},{"speaker":"3. My Promotional Calendar","startTime":2143.03,"endTime":2149.121,"body":"really weird to say, but it's the truth. Okay,"},{"speaker":"3. My Promotional Calendar","startTime":2149.187,"endTime":2155.41,"body":"that's the goal here. And then the last thing that"},{"speaker":"3. My Promotional Calendar","startTime":2149.187,"endTime":2155.41,"body":"I want to mention is where do you find your"},{"speaker":"3. My Promotional Calendar","startTime":2155.476,"endTime":2161.501,"body":"content ideas, right? We've talked about seo"},{"speaker":"3. My Promotional Calendar","startTime":2155.476,"endTime":2161.501,"body":"keyword number two is looking at your numbers."},{"speaker":"3. My Promotional Calendar","startTime":2161.567,"endTime":2168.122,"body":"Number three is my promotional calendar. And then"},{"speaker":"3. My Promotional Calendar","startTime":2161.567,"endTime":2168.122,"body":"number four is very basic. But it's just it's the"},{"speaker":"3. My Promotional Calendar","startTime":2168.188,"endTime":2174.345,"body":"ultimate way for you to make sure you're providing"},{"speaker":"3. My Promotional Calendar","startTime":2168.188,"endTime":2174.345,"body":"valuable content. It's your Facebook group"},{"speaker":"3. My Promotional Calendar","startTime":2174.411,"endTime":2178.45,"body":"answers. It's the questions you get asked on a"},{"speaker":"3. My Promotional Calendar","startTime":2174.411,"endTime":2178.45,"body":"regular basis."},{"speaker":"Pay Attention","startTime":2178.45,"endTime":2184.123,"body":"It's honestly just paying attention"},{"speaker":"Pay Attention","startTime":2178.45,"endTime":2184.123,"body":"to what people are asking you like so much of my"},{"speaker":"Pay Attention","startTime":2184.19,"endTime":2190.8089999999997,"body":"content planning, like on the surface, it looks"},{"speaker":"Pay Attention","startTime":2184.19,"endTime":2190.8089999999997,"body":"like oh, you know that you're doing all this extra"},{"speaker":"Pay Attention","startTime":2190.877,"endTime":2197.225,"body":"work for all these things. But to be really"},{"speaker":"Pay Attention","startTime":2190.877,"endTime":2197.225,"body":"honest, I'm just listening to people. I'm engaging"},{"speaker":"Pay Attention","startTime":2197.2929999999997,"endTime":2203.371,"body":"with people on a regular basis. I do weekly,"},{"speaker":"Pay Attention","startTime":2197.2929999999997,"endTime":2203.371,"body":"Facebook, YouTube, like I go live and all the"},{"speaker":"Pay Attention","startTime":2203.439,"endTime":2210.125,"body":"places so shameless plug I do these every Tuesday"},{"speaker":"Pay Attention","startTime":2203.439,"endTime":2210.125,"body":"at 10am Central. So if you've never joined us for"},{"speaker":"Pay Attention","startTime":2210.1929999999998,"endTime":2216.7439999999997,"body":"one of my live trainings like live Hangouts, you"},{"speaker":"Pay Attention","startTime":2210.1929999999998,"endTime":2216.7439999999997,"body":"need to come hang out with us. But so much of it"},{"speaker":"Pay Attention","startTime":2216.8109999999997,"endTime":2223.498,"body":"is me asking questions and answering questions in"},{"speaker":"Pay Attention","startTime":2216.8109999999997,"endTime":2223.498,"body":"these live streams. Whether it's just saying hey,"},{"speaker":"Pay Attention","startTime":2223.565,"endTime":2229.9809999999998,"body":"let's talk podcast. That's actually what I call"},{"speaker":"Pay Attention","startTime":2223.565,"endTime":2229.9809999999998,"body":"it. It's let's talk podcast. Bring your podcast"},{"speaker":"Pay Attention","startTime":2230.049,"endTime":2236.6,"body":"idea. Bring your podcast questions, I will answer"},{"speaker":"Pay Attention","startTime":2230.049,"endTime":2236.6,"body":"people's very specific questions. And then I'll"},{"speaker":"Pay Attention","startTime":2236.6679999999997,"endTime":2243.421,"body":"kind of zoom out and say, How can I apply this to"},{"speaker":"Pay Attention","startTime":2236.6679999999997,"endTime":2243.421,"body":"the bigger population of podcasters? in our group?"},{"speaker":"Pay Attention","startTime":2243.489,"endTime":2250.04,"body":"or How can I do like a spin off piece of content,"},{"speaker":"Pay Attention","startTime":2243.489,"endTime":2250.04,"body":"that's actually something I've said a few times"},{"speaker":"Pay Attention","startTime":2250.1079999999997,"endTime":2256.929,"body":"here, I have a YouTube video about spin off pieces"},{"speaker":"Pay Attention","startTime":2250.1079999999997,"endTime":2256.929,"body":"of content that I want you to go check out because"},{"speaker":"Pay Attention","startTime":2256.997,"endTime":2263.278,"body":"I think it's really helpful when you do have a"},{"speaker":"Pay Attention","startTime":2256.997,"endTime":2263.278,"body":"really successful piece of content, or a great"},{"speaker":"Pay Attention","startTime":2263.345,"endTime":2269.086,"body":"post that goes viral, or a really good"},{"speaker":"Pay Attention","startTime":2263.345,"endTime":2269.086,"body":"conversation. Ask yourself, how can I create a"},{"speaker":"Pay Attention","startTime":2269.154,"endTime":2275.9069999999997,"body":"piece of spin off content, but you just gotta pay"},{"speaker":"Pay Attention","startTime":2269.154,"endTime":2275.9069999999997,"body":"attention. And you have to have a system in place."},{"speaker":"Pay Attention","startTime":2275.975,"endTime":2282.121,"body":"And I've shared my system before, but I have a"},{"speaker":"Pay Attention","startTime":2275.975,"endTime":2282.121,"body":"YouTube video I'm gonna link to I use Google"},{"speaker":"Pay Attention","startTime":2282.188,"endTime":2288.537,"body":"Sheets and Asana. Both of these are free. Both of"},{"speaker":"Pay Attention","startTime":2282.188,"endTime":2288.537,"body":"these are free, I'm not spending hundreds of"},{"speaker":"Pay Attention","startTime":2288.605,"endTime":2295.3579999999997,"body":"dollars on my content calendars. I'm literally you"},{"speaker":"Pay Attention","startTime":2288.605,"endTime":2295.3579999999997,"body":"can do this in a notebook. You could literally do"},{"speaker":"Pay Attention","startTime":2295.426,"endTime":2301.842,"body":"this in a paper planner that you have. But you"},{"speaker":"Pay Attention","startTime":2295.426,"endTime":2301.842,"body":"have to start planning your content. If you want"},{"speaker":"Pay Attention","startTime":2301.91,"endTime":2308.393,"body":"it to feel more effortless, if you want it to feel"},{"speaker":"Pay Attention","startTime":2301.91,"endTime":2308.393,"body":"like creating your content isn't as much of a"},{"speaker":"Pay Attention","startTime":2308.461,"endTime":2314.607,"body":"strain on you. I get people that come to me."},{"speaker":"Pay Attention","startTime":2308.461,"endTime":2314.607,"body":"They're overwhelmed with our content. And then"},{"speaker":"Pay Attention","startTime":2314.674,"endTime":2321.091,"body":"when I ask them about a plan, they're just like,"},{"speaker":"Pay Attention","startTime":2314.674,"endTime":2321.091,"body":"What plan? We're supposed to have a plan? Yes,"},{"speaker":"Pay Attention","startTime":2321.158,"endTime":2327.642,"body":"yes, because it makes it easier. It doesn't have"},{"speaker":"Pay Attention","startTime":2321.158,"endTime":2327.642,"body":"to be a perfect plan, y'all, you should see how"},{"speaker":"Pay Attention","startTime":2327.709,"endTime":2333.923,"body":"sloppily these Google sheets are thrown together"},{"speaker":"Pay Attention","startTime":2327.709,"endTime":2333.923,"body":"whenever like they don't look all fancy and"},{"speaker":"Pay Attention","startTime":2333.99,"endTime":2340.609,"body":"beautiful. Actually, I need my husband. He's like"},{"speaker":"Pay Attention","startTime":2333.99,"endTime":2340.609,"body":"the king of spreadsheets. And I need him to like"},{"speaker":"Pay Attention","startTime":2340.6769999999997,"endTime":2347.295,"body":"beautify these and make like pivot tables and do"},{"speaker":"Pay Attention","startTime":2340.6769999999997,"endTime":2347.295,"body":"all the fancy things. He I don't even know how to"},{"speaker":"Pay Attention","startTime":2347.363,"endTime":2353.982,"body":"do all that stuff. I literally will export into a"},{"speaker":"Pay Attention","startTime":2347.363,"endTime":2353.982,"body":"Google Sheet and I do some highlighting and some"},{"speaker":"Pay Attention","startTime":2354.049,"endTime":2360.736,"body":"sorting. And I hide a bunch of cells. Sometimes I"},{"speaker":"Pay Attention","startTime":2354.049,"endTime":2360.736,"body":"delete them, but it's very simple. And the reason"},{"speaker":"Pay Attention","startTime":2360.803,"endTime":2367.557,"body":"is because I don't like to be complicated. I like"},{"speaker":"Pay Attention","startTime":2360.803,"endTime":2367.557,"body":"to keep things simple, because it helps me execute"},{"speaker":"Pay Attention","startTime":2367.625,"endTime":2374.243,"body":"more effectively, every single week. So that's all"},{"speaker":"Pay Attention","startTime":2367.625,"endTime":2374.243,"body":"I have for y'all today, y'all. This is a really"},{"speaker":"Pay Attention","startTime":2374.3109999999997,"endTime":2380.254,"body":"fun episode. I love talking about content"},{"speaker":"Pay Attention","startTime":2374.3109999999997,"endTime":2380.254,"body":"creation. So if you have any questions, please"},{"speaker":"Pay Attention","startTime":2380.322,"endTime":2386.941,"body":"reach out to me. And I'm really looking forward to"},{"speaker":"Pay Attention","startTime":2380.322,"endTime":2386.941,"body":"quarter four of 2021. Like I said, I've already"},{"speaker":"Pay Attention","startTime":2387.008,"endTime":2393.4919999999997,"body":"been thinking about this and planning this for a"},{"speaker":"Pay Attention","startTime":2387.008,"endTime":2393.4919999999997,"body":"while. But I thought I would share with you the"},{"speaker":"Pay Attention","startTime":2393.5589999999997,"endTime":2399.975,"body":"behind the scenes of what it looks like to be"},{"speaker":"Pay Attention","startTime":2393.5589999999997,"endTime":2399.975,"body":"prepared. And to actually have a content calendar"},{"speaker":"Pay Attention","startTime":2400.0429999999997,"endTime":2406.459,"body":"and have a plan for how you're going to promote"},{"speaker":"Pay Attention","startTime":2400.0429999999997,"endTime":2406.459,"body":"your products, your promotions, or just freakin"},{"speaker":"Pay Attention","startTime":2406.527,"endTime":2412.808,"body":"create content. That doesn't stress you out. At"},{"speaker":"Pay Attention","startTime":2406.527,"endTime":2412.808,"body":"the end of the day. If that's your only goal."},{"speaker":"Pay Attention","startTime":2412.875,"endTime":2419.4269999999997,"body":"That's a good goal to have. Okay, because I'm all"},{"speaker":"Pay Attention","startTime":2412.875,"endTime":2419.4269999999997,"body":"about podcasters that actually enjoy podcasting"},{"speaker":"Pay Attention","startTime":2419.4939999999997,"endTime":2427.3289999999997,"body":"and look at it as something fun that they really"},{"speaker":"Pay Attention","startTime":2419.4939999999997,"endTime":2427.3289999999997,"body":"enjoy doing. But like I said, Go to KrystalProffitt.com/Episode293."},{"speaker":"Outro","startTime":2427.3289999999997,"endTime":2432.5879999999997,"body":"But that is all I have for you today. Go"},{"speaker":"Outro","startTime":2427.3289999999997,"endTime":2432.5879999999997,"body":"check out all the SEO, the keyword tools, all the"},{"speaker":"Outro","startTime":2432.6459999999997,"endTime":2438.14,"body":"all the things that's it's going to be linked in"},{"speaker":"Outro","startTime":2432.6459999999997,"endTime":2438.14,"body":"the show notes, go check all of those out. Go"},{"speaker":"Outro","startTime":2438.198,"endTime":2443.984,"body":"check them out. I'm gonna link to the video I did"},{"speaker":"Outro","startTime":2438.198,"endTime":2443.984,"body":"about my content calendar so you can actually see"},{"speaker":"Outro","startTime":2444.042,"endTime":2449.594,"body":"what this looks like. And I want you to take a"},{"speaker":"Outro","startTime":2444.042,"endTime":2449.594,"body":"screenshot and share your content calendar. Show"},{"speaker":"Outro","startTime":2449.652,"endTime":2454.97,"body":"me what you're doing. Show me what you're"},{"speaker":"Outro","startTime":2449.652,"endTime":2454.97,"body":"creating, show me what you are planning but share"},{"speaker":"Outro","startTime":2455.029,"endTime":2460.4049999999997,"body":"with me what you're working on because I would"},{"speaker":"Outro","startTime":2455.029,"endTime":2460.4049999999997,"body":"love to see it. But that's all I have for you"},{"speaker":"Outro","startTime":2460.4629999999997,"endTime":2464.73,"body":"today. So as always remember, keep it up. We all"},{"speaker":"Outro","startTime":2460.4629999999997,"endTime":2464.73,"body":"have to start somewhere."}]}