{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.24,"endTime":143.55,"body":"I've said this before, and I'll keep saying"},{"speaker":"Intro","startTime":135.24,"endTime":143.55,"body":"it over and over again. podcasting is so special."},{"speaker":"Intro","startTime":144.12,"endTime":149.25,"body":"And the reason why I think podcasting is so"},{"speaker":"Intro","startTime":144.12,"endTime":149.25,"body":"special is because there's so much more"},{"speaker":"Intro","startTime":149.28,"endTime":158.07,"body":"collaboration than competition in this space. And"},{"speaker":"Intro","startTime":149.28,"endTime":158.07,"body":"today's interview is the perfect example of that,"},{"speaker":"Intro","startTime":158.07,"endTime":167.7,"body":"because I had a chance to sit down with Veronica"},{"speaker":"Intro","startTime":158.07,"endTime":167.7,"body":"and Steve from over at pod sound school. And we"},{"speaker":"Intro","startTime":167.7,"endTime":173.73000000000002,"body":"just had a blast. I mean, I'm just I'm not gonna"},{"speaker":"Intro","startTime":167.7,"endTime":173.73000000000002,"body":"spoil all the things that we talked about. But it"},{"speaker":"Intro","startTime":173.73000000000002,"endTime":181.8,"body":"was just so refreshing to have a really genuine"},{"speaker":"Intro","startTime":173.73000000000002,"endTime":181.8,"body":"conversation with people who do very similar"},{"speaker":"Intro","startTime":181.8,"endTime":189.99,"body":"things to what I do. And I felt nothing but"},{"speaker":"Intro","startTime":181.8,"endTime":189.99,"body":"invigoration and energized and I was like, Oh my"},{"speaker":"Intro","startTime":189.99,"endTime":197.88,"body":"gosh, I love that I've met other people in the"},{"speaker":"Intro","startTime":189.99,"endTime":197.88,"body":"world that love to help other podcasters other"},{"speaker":"Intro","startTime":197.88,"endTime":205.82999999999998,"body":"content creators and they just have such a big"},{"speaker":"Intro","startTime":197.88,"endTime":205.82999999999998,"body":"heart to help other people share their message. So"},{"speaker":"Intro","startTime":205.82999999999998,"endTime":210.72,"body":"like I said, I'm not going to give you any"},{"speaker":"Intro","startTime":205.82999999999998,"endTime":210.72,"body":"spoilers here. I cannot wait for you to enjoy this"},{"speaker":"Intro","startTime":210.72,"endTime":218.73000000000002,"body":"conversation with Veronica and Steve from pod"},{"speaker":"Intro","startTime":210.72,"endTime":218.73000000000002,"body":"sound school. Welcome to the profit podcast where"},{"speaker":"Intro","startTime":218.73000000000002,"endTime":224.07,"body":"we teach entrepreneurs how to start launch and"},{"speaker":"Intro","startTime":218.73000000000002,"endTime":224.07,"body":"market their podcast. I'm your host, Krystal,"},{"speaker":"Intro","startTime":224.07,"endTime":228.39,"body":"Proffitt, and I'm so excited that you're here."},{"speaker":"Intro","startTime":224.07,"endTime":228.39,"body":"Thanks for hanging out with me today. Because if"},{"speaker":"Intro","startTime":228.39,"endTime":233.22,"body":"you've been trying to figure out the world of"},{"speaker":"Intro","startTime":228.39,"endTime":233.22,"body":"podcasting, think of this show as the time saving"},{"speaker":"Intro","startTime":233.22,"endTime":237.18,"body":"shortcut you've been looking for. So let's get"},{"speaker":"Intro","startTime":233.22,"endTime":237.18,"body":"right to it, shall we?"},{"speaker":"Krystal Proffitt","startTime":240.81,"endTime":245.76,"body":"Alright, Proffitt Podcast"},{"speaker":"Krystal Proffitt","startTime":240.81,"endTime":245.76,"body":"listeners, I have some extra special guests for"},{"speaker":"Krystal Proffitt","startTime":245.76,"endTime":254.10000000000002,"body":"you. today. I am speaking to the people over at"},{"speaker":"Krystal Proffitt","startTime":245.76,"endTime":254.10000000000002,"body":"pod sound school. And I am so honored to have"},{"speaker":"Krystal Proffitt","startTime":254.13,"endTime":258.87,"body":"Veronica and Steve here with me today. So welcome"},{"speaker":"Krystal Proffitt","startTime":254.13,"endTime":258.87,"body":"to the show."},{"speaker":"Steve","startTime":259.5,"endTime":260.37,"body":"Thank you for"},{"speaker":"Veronica","startTime":260.37,"endTime":261.63,"body":"Hello everybody!"},{"speaker":"Steve","startTime":261.63,"endTime":263.19,"body":"Hey, everyone. How's it going?"},{"speaker":"Veronica","startTime":263.49,"endTime":264.72,"body":"We're excited to be here."},{"speaker":"Krystal Proffitt","startTime":265.63,"endTime":271.39,"body":"Yeah, it's fun. I don't often do"},{"speaker":"Krystal Proffitt","startTime":265.63,"endTime":271.39,"body":"a lot of interviews where it's three people. But I"},{"speaker":"Krystal Proffitt","startTime":271.39,"endTime":276.94,"body":"do like it. I do like that we have two women and a"},{"speaker":"Krystal Proffitt","startTime":271.39,"endTime":276.94,"body":"guy here. And everybody's used to hearing my"},{"speaker":"Krystal Proffitt","startTime":276.94,"endTime":281.53,"body":"voice. So they'll at least know I've done a few"},{"speaker":"Krystal Proffitt","startTime":276.94,"endTime":281.53,"body":"interviews where it was me and two other guys. And"},{"speaker":"Krystal Proffitt","startTime":281.53,"endTime":288.19,"body":"they're like, wait, I don't who's talking Who's"},{"speaker":"Krystal Proffitt","startTime":281.53,"endTime":288.19,"body":"Who? So this will be fun. It'll be a lot of fun."},{"speaker":"Krystal Proffitt","startTime":288.19,"endTime":288.46000000000004,"body":"But..."},{"speaker":"Veronica","startTime":289.78,"endTime":295.93,"body":"Stephen is not going to be talking a"},{"speaker":"Veronica","startTime":289.78,"endTime":295.93,"body":"lot. We'll take over the conversation."},{"speaker":"Krystal Proffitt","startTime":299.67,"endTime":303.36,"body":"Well tell us a little bit about"},{"speaker":"Krystal Proffitt","startTime":299.67,"endTime":303.36,"body":"your story. How did you get into podcasting and"},{"speaker":"Krystal Proffitt","startTime":303.36,"endTime":306.0,"body":"doing all the amazing things that you're doing"},{"speaker":"Krystal Proffitt","startTime":303.36,"endTime":306.0,"body":"today?"},{"speaker":"Veronica","startTime":306.99,"endTime":316.68,"body":"Oh, no. Yeah. So um, it's been, I think"},{"speaker":"Veronica","startTime":306.99,"endTime":316.68,"body":"the reason why we started the pod sound school."},{"speaker":"Veronica","startTime":316.71000000000004,"endTime":324.81,"body":"And the whole reason we are where we are, is"},{"speaker":"Veronica","startTime":316.71000000000004,"endTime":324.81,"body":"because we wanted, I wanted a creative outlet. I"},{"speaker":"Veronica","startTime":324.81,"endTime":334.08000000000004,"body":"wanted a creative project. I felt like Steven had"},{"speaker":"Veronica","startTime":324.81,"endTime":334.08000000000004,"body":"that creative part, figured out and he's been in"},{"speaker":"Veronica","startTime":334.08000000000004,"endTime":341.43,"body":"the music production and audio production and"},{"speaker":"Veronica","startTime":334.08000000000004,"endTime":341.43,"body":"movies and he's been very creative his whole life,"},{"speaker":"Veronica","startTime":341.46000000000004,"endTime":349.26,"body":"you know, even when he was a kid, but me I decided"},{"speaker":"Veronica","startTime":341.46000000000004,"endTime":349.26,"body":"to go the attorney around and going to law school"},{"speaker":"Veronica","startTime":349.26,"endTime":358.77,"body":"and graduating have good grades and be in the"},{"speaker":"Veronica","startTime":349.26,"endTime":358.77,"body":"corporate world and I failed armful fail. I failed"},{"speaker":"Veronica","startTime":358.8,"endTime":365.31,"body":"that that was in my path. I would come home and he"},{"speaker":"Veronica","startTime":358.8,"endTime":365.31,"body":"will be just happy creating and doing his things"},{"speaker":"Veronica","startTime":365.31,"endTime":372.0,"body":"and I'm like, Oh, I want to be part of that. So I"},{"speaker":"Veronica","startTime":365.31,"endTime":372.0,"body":"finally got so fed up with my job that one day he"},{"speaker":"Veronica","startTime":372.03,"endTime":379.5,"body":"he proposed to me to just started this company."},{"speaker":"Veronica","startTime":372.03,"endTime":379.5,"body":"And that's why that's what we did when started the"},{"speaker":"Veronica","startTime":379.5,"endTime":386.78999999999996,"body":"pod sounds cool. And at that point, he had created"},{"speaker":"Veronica","startTime":379.5,"endTime":386.78999999999996,"body":"a couple of podcasts. Yeah. And I said to him,"},{"speaker":"Veronica","startTime":386.78999999999996,"endTime":392.7,"body":"okay, I am not going to be behind the microphone."},{"speaker":"Veronica","startTime":386.78999999999996,"endTime":392.7,"body":"I'm just going to be the CEO. I'm just gonna you"},{"speaker":"Veronica","startTime":392.7,"endTime":400.11,"body":"know, have all the the administrative and"},{"speaker":"Veronica","startTime":392.7,"endTime":400.11,"body":"financial things in check. And then one day just"},{"speaker":"Veronica","startTime":400.14,"endTime":405.93,"body":"he was very sneaky. He's like, just come over here"},{"speaker":"Veronica","startTime":400.14,"endTime":405.93,"body":"and say, so little by little I'm like, no, not"},{"speaker":"Veronica","startTime":405.93,"endTime":410.79,"body":"because I was terrified of the microphone. Like,"},{"speaker":"Veronica","startTime":405.93,"endTime":410.79,"body":"there's no way I'm going to be in front of the"},{"speaker":"Veronica","startTime":410.79,"endTime":415.95,"body":"camera, or I'm going to record a podcast with you."},{"speaker":"Veronica","startTime":410.79,"endTime":415.95,"body":"Yeah, they won't. What about if you write a"},{"speaker":"Veronica","startTime":415.95,"endTime":421.8,"body":"script? I'm like, Yeah, I can do that because I am"},{"speaker":"Veronica","startTime":415.95,"endTime":421.8,"body":"a very good writer. So I'm going to write a script"},{"speaker":"Veronica","startTime":421.8,"endTime":425.1,"body":"and read it and the first times they were"},{"speaker":"Veronica","startTime":421.8,"endTime":425.1,"body":"absolutely"},{"speaker":"Steve","startTime":427.22,"endTime":433.28000000000003,"body":"Just the debacles were just luckily she was"},{"speaker":"Steve","startTime":427.22,"endTime":433.28000000000003,"body":"brave enough to start this crazy adventure with me"},{"speaker":"Steve","startTime":433.28000000000003,"endTime":439.46,"body":"as we were listening At the time to don't keep"},{"speaker":"Steve","startTime":433.28000000000003,"endTime":439.46,"body":"your day job, the podcast, the healer, the healer,"},{"speaker":"Steve","startTime":439.46,"endTime":445.01,"body":"and so that luckily Rocca had her head full of"},{"speaker":"Steve","startTime":439.46,"endTime":445.01,"body":"that podcast and she was ready to. And she's"},{"speaker":"Steve","startTime":445.01,"endTime":446.75,"body":"always been a crazy podcast listener."},{"speaker":"Veronica","startTime":446.78000000000003,"endTime":453.98,"body":"Yeah, I love podcast and I. And I think"},{"speaker":"Veronica","startTime":446.78000000000003,"endTime":453.98,"body":"that she's just so great to show you what the"},{"speaker":"Veronica","startTime":453.98,"endTime":460.67,"body":"possibilities are when you just tap into your"},{"speaker":"Veronica","startTime":453.98,"endTime":460.67,"body":"creativity and into your purpose and you connect"},{"speaker":"Veronica","startTime":460.7,"endTime":468.65,"body":"with with that in your life, and then that you can"},{"speaker":"Veronica","startTime":460.7,"endTime":468.65,"body":"have full filming Fulfillment by doing what you"},{"speaker":"Veronica","startTime":468.68,"endTime":475.55,"body":"love doing. Yeah. So that's what I wanted in my"},{"speaker":"Veronica","startTime":468.68,"endTime":475.55,"body":"life. And Steven was, you know, he wanted that"},{"speaker":"Veronica","startTime":475.55,"endTime":475.91,"body":"too."},{"speaker":"Steve","startTime":475.94,"endTime":481.46,"body":"Yeah. And it's funny when Veronica was"},{"speaker":"Steve","startTime":475.94,"endTime":481.46,"body":"talking in just about her experience in the in the"},{"speaker":"Steve","startTime":481.46,"endTime":483.95,"body":"whole debacle of getting her in front of the"},{"speaker":"Steve","startTime":481.46,"endTime":483.95,"body":"microphones."},{"speaker":"Veronica","startTime":484.16,"endTime":486.08,"body":"We have stories. Yeah."},{"speaker":"Steve","startTime":486.32,"endTime":493.22,"body":"I mean, it also she just, you know, has the"},{"speaker":"Steve","startTime":486.32,"endTime":493.22,"body":"English being her second language, everything else"},{"speaker":"Steve","startTime":493.22,"endTime":499.13,"body":"you would think this confident lawyer type would"},{"speaker":"Steve","startTime":493.22,"endTime":499.13,"body":"be. But no, it was very interesting. We used to"},{"speaker":"Steve","startTime":499.13,"endTime":505.37,"body":"have to play music in the background for her when"},{"speaker":"Steve","startTime":499.13,"endTime":505.37,"body":"she was recording podcast episodes. And like, just"},{"speaker":"Steve","startTime":505.37,"endTime":509.87,"body":"anything to get her into the, into the vibe, and"},{"speaker":"Steve","startTime":505.37,"endTime":509.87,"body":"now she just takes it and rolls with it."},{"speaker":"Veronica","startTime":510.38,"endTime":515.39,"body":"Yeah, I think you just have to come to"},{"speaker":"Veronica","startTime":510.38,"endTime":515.39,"body":"the realization that you have to let go. Like, it"},{"speaker":"Veronica","startTime":515.39,"endTime":520.73,"body":"doesn't matter how it comes out of your mouth."},{"speaker":"Veronica","startTime":515.39,"endTime":520.73,"body":"Well, unless it's something terrible, and you are"},{"speaker":"Veronica","startTime":520.73,"endTime":526.6700000000001,"body":"insulting people. That way you need to like right"},{"speaker":"Veronica","startTime":520.73,"endTime":526.6700000000001,"body":"away, just set the record straight, that that's"},{"speaker":"Veronica","startTime":526.6700000000001,"endTime":533.84,"body":"not what you meant. But you just have to let it"},{"speaker":"Veronica","startTime":526.6700000000001,"endTime":533.84,"body":"go. And then people will find that genuine. And"},{"speaker":"Veronica","startTime":533.84,"endTime":540.29,"body":"we'll find that endearing that despite your"},{"speaker":"Veronica","startTime":533.84,"endTime":540.29,"body":"accent. Despite that you don't have you know,"},{"speaker":"Veronica","startTime":540.3199999999999,"endTime":544.8199999999999,"body":"everything figured out. You're really trying to"},{"speaker":"Veronica","startTime":540.3199999999999,"endTime":544.8199999999999,"body":"put yourself out there and to connect with other"},{"speaker":"Veronica","startTime":544.8199999999999,"endTime":548.21,"body":"people. There's just as terrified as you are."},{"speaker":"Steve","startTime":548.5699999999999,"endTime":553.55,"body":"Yeah, exactly. I think that's, that's"},{"speaker":"Steve","startTime":548.5699999999999,"endTime":553.55,"body":"really cool stuff. Because that's actually showing"},{"speaker":"Steve","startTime":553.55,"endTime":560.03,"body":"up and being your authentic self and being we like"},{"speaker":"Steve","startTime":553.55,"endTime":560.03,"body":"we say transparency is trending. Yeah. So just"},{"speaker":"Steve","startTime":560.03,"endTime":566.39,"body":"like being who you are, and whoever that is, and"},{"speaker":"Steve","startTime":560.03,"endTime":566.39,"body":"actually allowing the unique parts of yourself to"},{"speaker":"Steve","startTime":566.39,"endTime":574.31,"body":"shine. You know, being really wearing those as"},{"speaker":"Steve","startTime":566.39,"endTime":574.31,"body":"badges, like your accent or your weirdness or your"},{"speaker":"Steve","startTime":574.31,"endTime":583.28,"body":"obsessions, or whatever it is, you're crazy laugh"},{"speaker":"Steve","startTime":574.31,"endTime":583.28,"body":"that that will blow out. You know, that's the kind"},{"speaker":"Steve","startTime":583.28,"endTime":589.01,"body":"of stuff that people really resonate with. And,"},{"speaker":"Steve","startTime":583.28,"endTime":589.01,"body":"and, you know, now fast forward a few years later,"},{"speaker":"Steve","startTime":589.37,"endTime":594.65,"body":"when of us just getting started on a whim. You"},{"speaker":"Steve","startTime":589.37,"endTime":594.65,"body":"know, I think Veronica's touched a lot of people"},{"speaker":"Steve","startTime":594.65,"endTime":599.45,"body":"and she's inspired a lot of people to get out of"},{"speaker":"Steve","startTime":594.65,"endTime":599.45,"body":"their comfort zones, because she was brave enough"},{"speaker":"Steve","startTime":599.45,"endTime":601.28,"body":"to do that. So that's, that's pretty cool."},{"speaker":"Veronica","startTime":601.34,"endTime":604.25,"body":"I think that's our role as a podcast"},{"speaker":"Veronica","startTime":601.34,"endTime":604.25,"body":"coaches. Really."},{"speaker":"Krystal Proffitt","startTime":605.5699999999999,"endTime":609.3199999999999,"body":"That's awesome. I love how y'all"},{"speaker":"Krystal Proffitt","startTime":605.5699999999999,"endTime":609.3199999999999,"body":"I mean, y'all are just like pitching and catching"},{"speaker":"Krystal Proffitt","startTime":609.3199999999999,"endTime":617.72,"body":"the compliments like this. So when did you start"},{"speaker":"Krystal Proffitt","startTime":609.3199999999999,"endTime":617.72,"body":"pod sound school? What year was that?"},{"speaker":"Steve","startTime":618.8299999999999,"endTime":626.96,"body":"It's 2019. Yeah. 2018. So we're still very"},{"speaker":"Steve","startTime":618.8299999999999,"endTime":626.96,"body":"new, just going on three years now. And yeah, we"},{"speaker":"Steve","startTime":626.96,"endTime":633.14,"body":"just like Frankie said, we had a couple podcasts."},{"speaker":"Steve","startTime":626.96,"endTime":633.14,"body":"So that I had produced and I had been in music"},{"speaker":"Steve","startTime":633.14,"endTime":640.94,"body":"production, everything else for a long time. So it"},{"speaker":"Steve","startTime":633.14,"endTime":640.94,"body":"was actually an episode of I remember from that"},{"speaker":"Steve","startTime":640.94,"endTime":647.09,"body":"podcast, don't, don't keep your day job. And it"},{"speaker":"Steve","startTime":640.94,"endTime":647.09,"body":"was the grammar girl. I can't remember her name."},{"speaker":"Steve","startTime":647.09,"endTime":653.42,"body":"But she was just talking about why she started the"},{"speaker":"Steve","startTime":647.09,"endTime":653.42,"body":"grammar girl and how she had all this expertise in"},{"speaker":"Steve","startTime":653.42,"endTime":658.13,"body":"grammar that she could share with people. And I"},{"speaker":"Steve","startTime":653.42,"endTime":658.13,"body":"was thinking like, man, I listen to all these"},{"speaker":"Steve","startTime":658.13,"endTime":663.02,"body":"podcasts. And we've been listening to hundreds of"},{"speaker":"Steve","startTime":658.13,"endTime":663.02,"body":"podcasts because we were doing relentless rate"},{"speaker":"Steve","startTime":663.02,"endTime":670.88,"body":"review swaps with podcasters on a previous podcast"},{"speaker":"Steve","startTime":663.02,"endTime":670.88,"body":"we had, and they all just sounded really bad. You"},{"speaker":"Steve","startTime":670.88,"endTime":678.23,"body":"know, and they were great podcasts and great"},{"speaker":"Steve","startTime":670.88,"endTime":678.23,"body":"content, great personalities, great ideas. But the"},{"speaker":"Steve","startTime":678.23,"endTime":682.4,"body":"audio production was pretty lousy. And I thought,"},{"speaker":"Steve","startTime":678.23,"endTime":682.4,"body":"well, that's something we can share. That's"},{"speaker":"Steve","startTime":682.4,"endTime":685.91,"body":"something that I would love to share with the"},{"speaker":"Steve","startTime":682.4,"endTime":685.91,"body":"community. And so that's kind of how it got"},{"speaker":"Steve","startTime":685.91,"endTime":693.47,"body":"started was, let's teach podcasters how to get"},{"speaker":"Steve","startTime":685.91,"endTime":693.47,"body":"better audio quality. And then we got taken into a"},{"speaker":"Steve","startTime":693.47,"endTime":698.6,"body":"lot of different directions. And now we teach"},{"speaker":"Steve","startTime":693.47,"endTime":698.6,"body":"people how to get on YouTube, and we teach people"},{"speaker":"Steve","startTime":699.98,"endTime":709.1,"body":"branding and storytelling and all the other stuff"},{"speaker":"Steve","startTime":699.98,"endTime":709.1,"body":"that goes into not just podcasting, but content"},{"speaker":"Steve","startTime":709.1,"endTime":716.18,"body":"creation and how your podcast winds up just being"},{"speaker":"Steve","startTime":709.1,"endTime":716.18,"body":"one of the many things one of the many things"},{"speaker":"Steve","startTime":716.18,"endTime":719.66,"body":"under the umbrella of the of the brand that you're"},{"speaker":"Steve","startTime":716.18,"endTime":719.66,"body":"creating."},{"speaker":"Krystal Proffitt","startTime":720.72,"endTime":725.7,"body":"Yeah, this is this is really"},{"speaker":"Krystal Proffitt","startTime":720.72,"endTime":725.7,"body":"where you know, whenever it comes to yalls"},{"speaker":"Krystal Proffitt","startTime":725.7,"endTime":731.43,"body":"content, I was first introduced to everything that"},{"speaker":"Krystal Proffitt","startTime":725.7,"endTime":731.43,"body":"you do on YouTube because I hadn't seen because I"},{"speaker":"Krystal Proffitt","startTime":731.43,"endTime":737.19,"body":"started around the same time that y'all did, and I"},{"speaker":"Krystal Proffitt","startTime":731.43,"endTime":737.19,"body":"started Really just kind of playing around with"},{"speaker":"Krystal Proffitt","startTime":737.19,"endTime":741.96,"body":"YouTube because I had no idea what I was doing."},{"speaker":"Krystal Proffitt","startTime":737.19,"endTime":741.96,"body":"And I could definitely like maybe I'll ask you"},{"speaker":"Krystal Proffitt","startTime":741.96,"endTime":746.76,"body":"some questions about your YouTube strategy,"},{"speaker":"Krystal Proffitt","startTime":741.96,"endTime":746.76,"body":"because y'all have done amazing things over there."},{"speaker":"Krystal Proffitt","startTime":747.33,"endTime":753.93,"body":"But I really was in the same kind of position as"},{"speaker":"Krystal Proffitt","startTime":747.33,"endTime":753.93,"body":"y'all have, like, let's like, start putting stuff"},{"speaker":"Krystal Proffitt","startTime":753.93,"endTime":759.57,"body":"out there. Let's see what works. And let's see"},{"speaker":"Krystal Proffitt","startTime":753.93,"endTime":759.57,"body":"what people respond to. And I'm just so blown away"},{"speaker":"Krystal Proffitt","startTime":759.57,"endTime":768.24,"body":"by, you know, you, I started in 2018, as well. So"},{"speaker":"Krystal Proffitt","startTime":759.57,"endTime":768.24,"body":"I feel like this baby, right, like a baby in this"},{"speaker":"Krystal Proffitt","startTime":768.27,"endTime":775.11,"body":"face. But also, we've been around so much longer"},{"speaker":"Krystal Proffitt","startTime":768.27,"endTime":775.11,"body":"than people that are even listening to the show or"},{"speaker":"Krystal Proffitt","startTime":775.11,"endTime":780.03,"body":"possibly watching us been, they're just they're"},{"speaker":"Krystal Proffitt","startTime":775.11,"endTime":780.03,"body":"looking to us, it's like, we need your help. We"},{"speaker":"Krystal Proffitt","startTime":780.03,"endTime":785.58,"body":"need your input in our own journey. And I just"},{"speaker":"Krystal Proffitt","startTime":780.03,"endTime":785.58,"body":"think that it's so fascinating how quickly"},{"speaker":"Krystal Proffitt","startTime":785.58,"endTime":791.76,"body":"technology and how everything in the podcast space"},{"speaker":"Krystal Proffitt","startTime":785.58,"endTime":791.76,"body":"is changing. So I want to know, what's the thing"},{"speaker":"Krystal Proffitt","startTime":791.76,"endTime":796.71,"body":"about podcasting? Like, is it the people? Is it"},{"speaker":"Krystal Proffitt","startTime":791.76,"endTime":796.71,"body":"the message? Is that the connection? Is it the"},{"speaker":"Krystal Proffitt","startTime":796.71,"endTime":801.09,"body":"equipment? Like what is the thing that you're just"},{"speaker":"Krystal Proffitt","startTime":796.71,"endTime":801.09,"body":"like, Oh my gosh, I just love it so much. And I"},{"speaker":"Krystal Proffitt","startTime":801.09,"endTime":803.04,"body":"want to help other people with it."},{"speaker":"Steve","startTime":804.66,"endTime":813.21,"body":"Oh, for for me, the biggest thing is the"},{"speaker":"Steve","startTime":804.66,"endTime":813.21,"body":"and I'll go first on this, I guess, is the the I"},{"speaker":"Steve","startTime":813.21,"endTime":820.68,"body":"think it's the perfect stepping stone into"},{"speaker":"Steve","startTime":813.21,"endTime":820.68,"body":"stepping into your greatness is kind of, for me"},{"speaker":"Steve","startTime":820.68,"endTime":825.57,"body":"what I've seen like, and we've worked with clients"},{"speaker":"Steve","startTime":820.68,"endTime":825.57,"body":"to help them start their own podcast, it's amazing"},{"speaker":"Steve","startTime":825.57,"endTime":831.69,"body":"to watch people's transformation of getting"},{"speaker":"Steve","startTime":825.57,"endTime":831.69,"body":"confident, but then also getting a clear"},{"speaker":"Steve","startTime":831.69,"endTime":839.13,"body":"understanding about what they're meant to do or"},{"speaker":"Steve","startTime":831.69,"endTime":839.13,"body":"what their purpose is or like why why they're even"},{"speaker":"Steve","startTime":839.16,"endTime":844.44,"body":"wanting to create content in the first place. I"},{"speaker":"Steve","startTime":839.16,"endTime":844.44,"body":"think that a podcast more than anything helps you"},{"speaker":"Steve","startTime":844.44,"endTime":850.29,"body":"to figure all that out. Maybe it's the long form"},{"speaker":"Steve","startTime":844.44,"endTime":850.29,"body":"content, maybe it's just the the looseness of"},{"speaker":"Steve","startTime":850.29,"endTime":856.65,"body":"talking, interviewing and or even if it's an"},{"speaker":"Steve","startTime":850.29,"endTime":856.65,"body":"interview podcast, like putting scripts together."},{"speaker":"Steve","startTime":857.37,"endTime":863.61,"body":"It's just really magic that way it's so it's the"},{"speaker":"Steve","startTime":857.37,"endTime":863.61,"body":"the changes that happen behind the scenes with"},{"speaker":"Steve","startTime":863.61,"endTime":867.48,"body":"people that is what gets me going so much on it."},{"speaker":"Steve","startTime":863.61,"endTime":867.48,"body":"Yeah,"},{"speaker":"Veronica","startTime":867.929,"endTime":877.049,"body":"for me and I been a podcast junkie for"},{"speaker":"Veronica","startTime":867.929,"endTime":877.049,"body":"for many, many years. I think it's I think it's"},{"speaker":"Veronica","startTime":877.049,"endTime":884.729,"body":"that connection that you develop with your"},{"speaker":"Veronica","startTime":877.049,"endTime":884.729,"body":"audience and the connection that you develop with"},{"speaker":"Veronica","startTime":884.789,"endTime":893.129,"body":"people in your industry that really gets me"},{"speaker":"Veronica","startTime":884.789,"endTime":893.129,"body":"emotional and really just makes me recommend"},{"speaker":"Veronica","startTime":893.129,"endTime":899.369,"body":"podcasting to anybody and it's because when you"},{"speaker":"Veronica","startTime":893.129,"endTime":899.369,"body":"put somebody behind the microphone and they just"},{"speaker":"Veronica","startTime":899.369,"endTime":907.949,"body":"let go of any expectations or any you know,"},{"speaker":"Veronica","startTime":899.369,"endTime":907.949,"body":"insecurities, or if you're nervous after a while"},{"speaker":"Veronica","startTime":907.949,"endTime":914.729,"body":"to just relax and then you just get into the zone"},{"speaker":"Veronica","startTime":907.949,"endTime":914.729,"body":"when you bare your soul, your show yourself."},{"speaker":"Veronica","startTime":916.019,"endTime":925.589,"body":"You're your ideas, your dreams, your stories. And"},{"speaker":"Veronica","startTime":916.019,"endTime":925.589,"body":"I think in my opinion, it's the best way even"},{"speaker":"Veronica","startTime":925.7090000000001,"endTime":936.269,"body":"better than social media than video to get"},{"speaker":"Veronica","startTime":925.7090000000001,"endTime":936.269,"body":"somebody and in their realness. And, for example,"},{"speaker":"Veronica","startTime":936.269,"endTime":944.879,"body":"we were we were helping one of our neighbors in"},{"speaker":"Veronica","startTime":936.269,"endTime":944.879,"body":"Utah, and to have a podcast for only their family."},{"speaker":"Veronica","startTime":944.879,"endTime":952.799,"body":"They wanted to memorialized stories of grandma and"},{"speaker":"Veronica","startTime":944.879,"endTime":952.799,"body":"grandpa and people who are like getting old and"},{"speaker":"Veronica","startTime":952.799,"endTime":957.359,"body":"they're losing, you know, their memories and all"},{"speaker":"Veronica","startTime":952.799,"endTime":957.359,"body":"that so memorialized all that I just think that"},{"speaker":"Veronica","startTime":957.359,"endTime":967.169,"body":"that's that's beautiful how you can record audio"},{"speaker":"Veronica","startTime":957.359,"endTime":967.169,"body":"record stories, and just cause that connection and"},{"speaker":"Veronica","startTime":967.169,"endTime":975.2090000000001,"body":"emotional reaction. And, you know, save those"},{"speaker":"Veronica","startTime":967.169,"endTime":975.2090000000001,"body":"stories for for future generations. I just think"},{"speaker":"Veronica","startTime":975.689,"endTime":982.379,"body":"that I mean how many there I can't even tell you"},{"speaker":"Veronica","startTime":975.689,"endTime":982.379,"body":"how many times a podcast has made me laugh. A"},{"speaker":"Veronica","startTime":982.379,"endTime":991.019,"body":"podcast has inspire me to inspire me to quit my"},{"speaker":"Veronica","startTime":982.379,"endTime":991.019,"body":"job. How many times I have learned about things"},{"speaker":"Veronica","startTime":991.019,"endTime":995.399,"body":"from a podcast how many times that have left you"},{"speaker":"Veronica","startTime":991.019,"endTime":995.399,"body":"know,"},{"speaker":"Steve","startTime":995.97,"endTime":1006.74,"body":"but there's also a lot of issues that by"},{"speaker":"Steve","startTime":995.97,"endTime":1006.74,"body":"listening to podcast has caused crime True Crime"},{"speaker":"Steve","startTime":1006.77,"endTime":1016.46,"body":"fan Yes. It's my guilty pleasure apparently. The"},{"speaker":"Steve","startTime":1006.77,"endTime":1016.46,"body":"other day I had a shoe and I was just looking at"},{"speaker":"Steve","startTime":1016.46,"endTime":1022.58,"body":"my exercise bike shoe and I needed to tighten the"},{"speaker":"Steve","startTime":1016.46,"endTime":1022.58,"body":"screw on my came in the room with the shoe and she"},{"speaker":"Steve","startTime":1022.79,"endTime":1029.0900000000001,"body":"I guess I was gonna murder her. listening to these"},{"speaker":"Steve","startTime":1022.79,"endTime":1029.0900000000001,"body":"True Crime podcasts."},{"speaker":"Veronica","startTime":1029.12,"endTime":1035.3600000000001,"body":"Yes. And but I'm a crime junkie fan."},{"speaker":"Veronica","startTime":1029.12,"endTime":1035.3600000000001,"body":"Last night, we had to sleep With the windows open"},{"speaker":"Veronica","startTime":1035.3600000000001,"endTime":1041.06,"body":"because the smell of pain is, by the way, we are"},{"speaker":"Veronica","startTime":1035.3600000000001,"endTime":1041.06,"body":"remodeling our home in our studio and is there's"},{"speaker":"Veronica","startTime":1041.06,"endTime":1046.9099999999999,"body":"pain all over and just all sorts of mess. We can't"},{"speaker":"Veronica","startTime":1041.06,"endTime":1046.9099999999999,"body":"even find our guy or equipment. We're just we're"},{"speaker":"Veronica","startTime":1046.9099999999999,"endTime":1054.5,"body":"lucky we're here. We left the windows open. And"},{"speaker":"Veronica","startTime":1046.9099999999999,"endTime":1054.5,"body":"I'm like, What do you think that somebody is"},{"speaker":"Veronica","startTime":1054.5,"endTime":1060.98,"body":"gonna, you know, get get inside of the house"},{"speaker":"Veronica","startTime":1054.5,"endTime":1060.98,"body":"through those windows of murder as I remember this"},{"speaker":"Veronica","startTime":1060.98,"endTime":1066.8,"body":"case that the entire family got murder because"},{"speaker":"Veronica","startTime":1060.98,"endTime":1066.8,"body":"they left a window open just yeah, I can. But I"},{"speaker":"Veronica","startTime":1066.8,"endTime":1070.79,"body":"listened to that podcast religiously. I'm obsessed"},{"speaker":"Veronica","startTime":1066.8,"endTime":1070.79,"body":"with."},{"speaker":"Steve","startTime":1071.48,"endTime":1079.73,"body":"It listens to it with our 12 year olds. On"},{"speaker":"Steve","startTime":1071.48,"endTime":1079.73,"body":"the record, everybody thinks I'm gonna end It's"},{"speaker":"Steve","startTime":1079.73,"endTime":1081.2,"body":"me. I'm the one who's gonna kill everyone."},{"speaker":"Krystal Proffitt","startTime":1087.35,"endTime":1092.15,"body":"I know that's so funny because"},{"speaker":"Krystal Proffitt","startTime":1087.35,"endTime":1092.15,"body":"my husband, he loves dateline, and like, the 48"},{"speaker":"Krystal Proffitt","startTime":1092.15,"endTime":1097.04,"body":"hours, like he doesn't listen to it on a podcast,"},{"speaker":"Krystal Proffitt","startTime":1092.15,"endTime":1097.04,"body":"but he watches all these shows. And I'm like, I"},{"speaker":"Krystal Proffitt","startTime":1097.04,"endTime":1102.53,"body":"can't do it. He used to travel a lot for work. And"},{"speaker":"Krystal Proffitt","startTime":1097.04,"endTime":1102.53,"body":"we have three boys. And it's like, he would leave"},{"speaker":"Krystal Proffitt","startTime":1102.53,"endTime":1106.8200000000002,"body":"and he's like, Alright, I'll be back. And then I"},{"speaker":"Krystal Proffitt","startTime":1102.53,"endTime":1106.8200000000002,"body":"would be like, you're leaving me here with these"},{"speaker":"Krystal Proffitt","startTime":1106.8200000000002,"endTime":1111.53,"body":"three kids. And all these crazy stories are in my"},{"speaker":"Krystal Proffitt","startTime":1106.8200000000002,"endTime":1111.53,"body":"head. Like, he just tells me about like it. This"},{"speaker":"Krystal Proffitt","startTime":1111.53,"endTime":1116.12,"body":"is like secondhand stories that he tells me I"},{"speaker":"Krystal Proffitt","startTime":1111.53,"endTime":1116.12,"body":"don't even watch them. And I'm freaked out enough."},{"speaker":"Krystal Proffitt","startTime":1116.12,"endTime":1121.8200000000002,"body":"So I'm like, No, I don't need those. I'm not a"},{"speaker":"Krystal Proffitt","startTime":1116.12,"endTime":1121.8200000000002,"body":"true crime. I freaked myself out enough. I'm that"},{"speaker":"Krystal Proffitt","startTime":1121.8200000000002,"endTime":1128.3600000000001,"body":"person to this day. I still we have our boys"},{"speaker":"Krystal Proffitt","startTime":1121.8200000000002,"endTime":1128.3600000000001,"body":"bathroom. They have a shower curtain, the old"},{"speaker":"Krystal Proffitt","startTime":1128.3600000000001,"endTime":1135.83,"body":"school shower curtain. Anytime I go in there, I"},{"speaker":"Krystal Proffitt","startTime":1128.3600000000001,"endTime":1135.83,"body":"swear. I'm always like, one day, the cat was in"},{"speaker":"Krystal Proffitt","startTime":1135.83,"endTime":1142.52,"body":"there. And he jumped and I jumped. And it was just"},{"speaker":"Krystal Proffitt","startTime":1135.83,"endTime":1142.52,"body":"a bad thing. So no, no to crime for me. Not not."},{"speaker":"Krystal Proffitt","startTime":1143.5700000000002,"endTime":1144.23,"body":"Yeah."},{"speaker":"Veronica","startTime":1145.1599999999999,"endTime":1149.27,"body":"He doesn't like to cram. But I'm like,"},{"speaker":"Veronica","startTime":1145.1599999999999,"endTime":1149.27,"body":"Listen, so I have stories, you know, I have the"},{"speaker":"Veronica","startTime":1149.27,"endTime":1152.48,"body":"story for you. He's like, well, please."},{"speaker":"Steve","startTime":1153.08,"endTime":1157.46,"body":"So I guess like anything else, you can take"},{"speaker":"Steve","startTime":1153.08,"endTime":1157.46,"body":"something and you know, you can get, get what you"},{"speaker":"Steve","startTime":1157.46,"endTime":1165.4099999999999,"body":"want out of it. So I guess to sum up both of our"},{"speaker":"Steve","startTime":1157.46,"endTime":1165.4099999999999,"body":"answers, it's just the it's the freedom of the"},{"speaker":"Steve","startTime":1165.4099999999999,"endTime":1167.8400000000001,"body":"freedom and the authenticity, I think,"},{"speaker":"Veronica","startTime":1167.8690000000001,"endTime":1174.8290000000002,"body":"yeah. And also, I feel like, you know,"},{"speaker":"Veronica","startTime":1167.8690000000001,"endTime":1174.8290000000002,"body":"tick tock and Instagram and social media is just"},{"speaker":"Veronica","startTime":1174.859,"endTime":1182.3890000000001,"body":"scrolling, scrolling, scrolling and fast pays fast"},{"speaker":"Veronica","startTime":1174.859,"endTime":1182.3890000000001,"body":"pays. And podcast is just such a fresh, fresh air."},{"speaker":"Veronica","startTime":1182.4189999999999,"endTime":1188.719,"body":"You know, it's just so you just tune into your"},{"speaker":"Veronica","startTime":1182.4189999999999,"endTime":1188.719,"body":"podcast, and you forget about the rest. And you"},{"speaker":"Veronica","startTime":1188.719,"endTime":1195.2890000000002,"body":"can spend 45 minutes listening to somebody. I"},{"speaker":"Veronica","startTime":1188.719,"endTime":1195.2890000000002,"body":"mean, if you're not into podcasting, you should."},{"speaker":"Veronica","startTime":1195.799,"endTime":1198.0790000000002,"body":"You should consider that consider getting into it."},{"speaker":"Veronica","startTime":1195.799,"endTime":1198.0790000000002,"body":"Yeah."},{"speaker":"Krystal Proffitt","startTime":1199.3400000000001,"endTime":1204.65,"body":"That's awesome. Yeah, I love it."},{"speaker":"Krystal Proffitt","startTime":1199.3400000000001,"endTime":1204.65,"body":"I love the ripple effect of podcasting, too. It's"},{"speaker":"Krystal Proffitt","startTime":1204.65,"endTime":1208.3400000000001,"body":"like, you know, you could share a story. Well,"},{"speaker":"Krystal Proffitt","startTime":1204.65,"endTime":1208.3400000000001,"body":"just like what we were doing. It's like, you know,"},{"speaker":"Krystal Proffitt","startTime":1208.5500000000002,"endTime":1212.9299999999998,"body":"Veronica hear something, she shares it with Steve."},{"speaker":"Krystal Proffitt","startTime":1208.5500000000002,"endTime":1212.9299999999998,"body":"And then all of a sudden, it's like, oh, he knows"},{"speaker":"Krystal Proffitt","startTime":1212.9299999999998,"endTime":1218.12,"body":"about that podcast, or he knows about that story."},{"speaker":"Krystal Proffitt","startTime":1212.9299999999998,"endTime":1218.12,"body":"So it's like, not just about the person directly"},{"speaker":"Krystal Proffitt","startTime":1218.12,"endTime":1222.1999999999998,"body":"listening to the host of the show. It's about the"},{"speaker":"Krystal Proffitt","startTime":1218.12,"endTime":1222.1999999999998,"body":"people that you're going to tell or you're going"},{"speaker":"Krystal Proffitt","startTime":1222.1999999999998,"endTime":1228.02,"body":"to share. So I just, I see it having an even"},{"speaker":"Krystal Proffitt","startTime":1222.1999999999998,"endTime":1228.02,"body":"bigger impact. And I'm just curious, do you have"},{"speaker":"Krystal Proffitt","startTime":1228.02,"endTime":1233.6,"body":"any, like students or members of your community"},{"speaker":"Krystal Proffitt","startTime":1228.02,"endTime":1233.6,"body":"that have had like this, this awesome when are"},{"speaker":"Krystal Proffitt","startTime":1233.6,"endTime":1238.94,"body":"like a fantastic moment that you're just like,"},{"speaker":"Krystal Proffitt","startTime":1233.6,"endTime":1238.94,"body":"this is why I do what I do. Do y'all have any"},{"speaker":"Krystal Proffitt","startTime":1238.94,"endTime":1240.5900000000001,"body":"specific examples of that?"},{"speaker":"Veronica","startTime":1242.75,"endTime":1249.83,"body":"You can go ahead. Yeah. Yeah. So"},{"speaker":"Veronica","startTime":1242.75,"endTime":1249.83,"body":"recently, one of our clients Aaron, and she's the"},{"speaker":"Veronica","startTime":1249.83,"endTime":1258.5900000000001,"body":"host of You're such a catch podcast. She was"},{"speaker":"Veronica","startTime":1249.83,"endTime":1258.5900000000001,"body":"feature and podcast magazine. And we were like,"},{"speaker":"Veronica","startTime":1258.62,"endTime":1263.7800000000002,"body":"Oh, we couldn't believe in it was so cool. Yeah."},{"speaker":"Veronica","startTime":1258.62,"endTime":1263.7800000000002,"body":"And not only will that was a good thing, but it's"},{"speaker":"Veronica","startTime":1263.7800000000002,"endTime":1273.5900000000001,"body":"just to see her how she has taken her podcasts."},{"speaker":"Veronica","startTime":1263.7800000000002,"endTime":1273.5900000000001,"body":"And she's building a whole brand around her"},{"speaker":"Veronica","startTime":1273.5900000000001,"endTime":1278.63,"body":"podcast, and it's just a coolest thing. what she's"},{"speaker":"Veronica","startTime":1273.5900000000001,"endTime":1278.63,"body":"doing within just a couple years, within just a"},{"speaker":"Veronica","startTime":1278.63,"endTime":1280.46,"body":"couple of years. It's insane."},{"speaker":"Steve","startTime":1280.46,"endTime":1285.0500000000002,"body":"Yeah, when she when we first started with"},{"speaker":"Steve","startTime":1280.46,"endTime":1285.0500000000002,"body":"her, you know, very timid behind the microphone,"},{"speaker":"Steve","startTime":1285.0500000000002,"endTime":1290.87,"body":"and you can go listen to her old episodes, and"},{"speaker":"Steve","startTime":1285.0500000000002,"endTime":1290.87,"body":"just kind of unsure of what her podcast was about"},{"speaker":"Steve","startTime":1290.87,"endTime":1298.6100000000001,"body":"or unsure about any of that stuff. And now she's"},{"speaker":"Steve","startTime":1290.87,"endTime":1298.6100000000001,"body":"just confident she's not working her corporate job"},{"speaker":"Steve","startTime":1298.6100000000001,"endTime":1306.6799999999998,"body":"anymore. She's building a, she's building a brand"},{"speaker":"Steve","startTime":1298.6100000000001,"endTime":1306.6799999999998,"body":"that she's doing her podcast full time. Also, her"},{"speaker":"Steve","startTime":1306.6799999999998,"endTime":1315.5,"body":"podcast was about dating and in your late 30s in"},{"speaker":"Steve","startTime":1306.6799999999998,"endTime":1315.5,"body":"LA, and she was all just telling her crazy dating"},{"speaker":"Steve","startTime":1315.5,"endTime":1320.87,"body":"stories trying to find true love. Well, she found"},{"speaker":"Steve","startTime":1315.5,"endTime":1320.87,"body":"true love through the podcast, which is crazy."},{"speaker":"Steve","startTime":1320.87,"endTime":1326.48,"body":"Like that's actually how she met the guy was he he"},{"speaker":"Steve","startTime":1320.87,"endTime":1326.48,"body":"came Yeah, he knew her but the listener knew him"},{"speaker":"Steve","startTime":1326.48,"endTime":1332.27,"body":"because he was a listener of her podcast. And so"},{"speaker":"Steve","startTime":1326.48,"endTime":1332.27,"body":"now she found true love. She's like manifested"},{"speaker":"Steve","startTime":1332.27,"endTime":1336.65,"body":"everything she wants in life. She's in the pocket."},{"speaker":"Steve","startTime":1332.27,"endTime":1336.65,"body":"Cast magazine, just like wow, this is"},{"speaker":"Steve","startTime":1336.65,"endTime":1343.0700000000002,"body":"unbelievable. So that's probably our biggest,"},{"speaker":"Steve","startTime":1336.65,"endTime":1343.0700000000002,"body":"biggest Yeah, our biggest like, success story. The"},{"speaker":"Steve","startTime":1343.0700000000002,"endTime":1352.73,"body":"other one for me that I think about is, is a weak"},{"speaker":"Steve","startTime":1343.0700000000002,"endTime":1352.73,"body":"friend, a colleague and, and a student to Eric"},{"speaker":"Steve","startTime":1352.73,"endTime":1358.73,"body":"Henley with his YouTube channel is really crazy to"},{"speaker":"Steve","startTime":1352.73,"endTime":1358.73,"body":"with after we're helping him with that because he"},{"speaker":"Steve","startTime":1358.73,"endTime":1365.4499999999998,"body":"was he has a podcast called the unstructured"},{"speaker":"Steve","startTime":1358.73,"endTime":1365.4499999999998,"body":"podcast where he interviews people relentlessly."},{"speaker":"Steve","startTime":1365.7199999999998,"endTime":1371.15,"body":"And like one year, he had like 100 100 episodes in"},{"speaker":"Steve","startTime":1365.7199999999998,"endTime":1371.15,"body":"a year or something. And just one of the hardest"},{"speaker":"Steve","startTime":1371.15,"endTime":1376.67,"body":"working podcasters. But his downloads were never"},{"speaker":"Steve","startTime":1371.15,"endTime":1376.67,"body":"exceeding a certain amount. And he was just kind"},{"speaker":"Steve","startTime":1376.67,"endTime":1384.8000000000002,"body":"of in this plateau after a while. And then he got"},{"speaker":"Steve","startTime":1376.67,"endTime":1384.8000000000002,"body":"himself onto YouTube. And he started going live on"},{"speaker":"Steve","startTime":1384.8000000000002,"endTime":1392.7800000000002,"body":"YouTube. And now he's like, he's got 46 a lot of"},{"speaker":"Steve","startTime":1384.8000000000002,"endTime":1392.7800000000002,"body":"30,000 subscribers or something like that. Yeah,"},{"speaker":"Steve","startTime":1393.08,"endTime":1398.6,"body":"just not that the numbers are what matters, but"},{"speaker":"Steve","startTime":1393.08,"endTime":1398.6,"body":"he's like, actually generating profit now. And he,"},{"speaker":"Steve","startTime":1399.5,"endTime":1405.5300000000002,"body":"you know, he's really found a place and a calling"},{"speaker":"Steve","startTime":1399.5,"endTime":1405.5300000000002,"body":"and an audience and a community. And it's just so"},{"speaker":"Steve","startTime":1405.5300000000002,"endTime":1410.9299999999998,"body":"cool to see that he's having fun. Yeah, and he's"},{"speaker":"Steve","startTime":1405.5300000000002,"endTime":1410.9299999999998,"body":"having fun, and he's all he's lit up and what it"},{"speaker":"Steve","startTime":1410.9299999999998,"endTime":1415.85,"body":"is that he's doing, it's just so cool. There's a"},{"speaker":"Steve","startTime":1410.9299999999998,"endTime":1415.85,"body":"tipping point, you know, and I think that's what"},{"speaker":"Steve","startTime":1415.85,"endTime":1423.56,"body":"it's about is just the consistency and the open"},{"speaker":"Steve","startTime":1415.85,"endTime":1423.56,"body":"minded if, if the P if we're open minded and if"},{"speaker":"Steve","startTime":1423.56,"endTime":1428.75,"body":"we're, you're like, willing to adapt and change"},{"speaker":"Steve","startTime":1423.56,"endTime":1428.75,"body":"and face our insecurities and things like that."},{"speaker":"Steve","startTime":1428.96,"endTime":1434.6,"body":"And we stay consistent, then we, we actually see"},{"speaker":"Steve","startTime":1428.96,"endTime":1434.6,"body":"like, a lot of really amazing things happen in the"},{"speaker":"Steve","startTime":1434.81,"endTime":1439.6399999999999,"body":"world of social media and the website or the"},{"speaker":"Steve","startTime":1434.81,"endTime":1439.6399999999999,"body":"interwebs."},{"speaker":"Krystal Proffitt","startTime":1442.6100000000001,"endTime":1446.69,"body":"I love that. I actually, I want"},{"speaker":"Krystal Proffitt","startTime":1442.6100000000001,"endTime":1446.69,"body":"to go back to what you were saying about having"},{"speaker":"Krystal Proffitt","startTime":1446.69,"endTime":1453.5,"body":"fun, because I've watched so many of your videos,"},{"speaker":"Krystal Proffitt","startTime":1446.69,"endTime":1453.5,"body":"and y'all crack me up. I love the different"},{"speaker":"Krystal Proffitt","startTime":1453.5,"endTime":1458.3600000000001,"body":"personalities. I love the different like, Oh, you"},{"speaker":"Krystal Proffitt","startTime":1453.5,"endTime":1458.3600000000001,"body":"know, like this person thinks this. Well, what"},{"speaker":"Krystal Proffitt","startTime":1458.3600000000001,"endTime":1464.9899999999998,"body":"about this? Like, I just, I love it so much. So I"},{"speaker":"Krystal Proffitt","startTime":1458.3600000000001,"endTime":1464.9899999999998,"body":"want to know, in your content creation journey,"},{"speaker":"Krystal Proffitt","startTime":1465.1999999999998,"endTime":1471.5900000000001,"body":"did you have this idea of what you wanted your"},{"speaker":"Krystal Proffitt","startTime":1465.1999999999998,"endTime":1471.5900000000001,"body":"YouTube or your podcast? Like anything that you're"},{"speaker":"Krystal Proffitt","startTime":1471.5900000000001,"endTime":1476.9299999999998,"body":"creating what you wanted it to be? And that's what"},{"speaker":"Krystal Proffitt","startTime":1471.5900000000001,"endTime":1476.9299999999998,"body":"you're creating? Or has it been kind of an"},{"speaker":"Krystal Proffitt","startTime":1476.9299999999998,"endTime":1481.8200000000002,"body":"evolution over time, like, when we tried this, but"},{"speaker":"Krystal Proffitt","startTime":1476.9299999999998,"endTime":1481.8200000000002,"body":"now we want to do this? Like what does that"},{"speaker":"Krystal Proffitt","startTime":1481.8200000000002,"endTime":1483.0500000000002,"body":"journey look like? for y'all?"},{"speaker":"Veronica","startTime":1483.35,"endTime":1491.87,"body":"It's been an evolution. It's been a it's"},{"speaker":"Veronica","startTime":1483.35,"endTime":1491.87,"body":"just so funny, cuz, you know, we seem it seems"},{"speaker":"Veronica","startTime":1491.87,"endTime":1499.73,"body":"like from the outside, we know what we're doing."},{"speaker":"Veronica","startTime":1491.87,"endTime":1499.73,"body":"But we have no, we're just constantly"},{"speaker":"Veronica","startTime":1499.7600000000002,"endTime":1507.56,"body":"experimenting, and like pushing the boundaries a"},{"speaker":"Veronica","startTime":1499.7600000000002,"endTime":1507.56,"body":"little bit with our videos. I think that we're"},{"speaker":"Veronica","startTime":1507.56,"endTime":1514.79,"body":"still as a company and as as the channel, we're"},{"speaker":"Veronica","startTime":1507.56,"endTime":1514.79,"body":"still trying to figure things out to find the"},{"speaker":"Veronica","startTime":1514.79,"endTime":1524.81,"body":"balance between providing value but also being"},{"speaker":"Veronica","startTime":1514.79,"endTime":1524.81,"body":"creative and, and just like owner, who we are as"},{"speaker":"Veronica","startTime":1524.81,"endTime":1531.65,"body":"creators, and what we bring to the table. About"},{"speaker":"Veronica","startTime":1524.81,"endTime":1531.65,"body":"it's been it's been an evolution, I remember, one"},{"speaker":"Veronica","startTime":1531.65,"endTime":1538.85,"body":"of the first few videos Stephen made me do, it was"},{"speaker":"Veronica","startTime":1531.65,"endTime":1538.85,"body":"me talking about was, I don't, I don't like audio"},{"speaker":"Veronica","startTime":1538.85,"endTime":1545.0900000000001,"body":"production. I like writing and content strategy"},{"speaker":"Veronica","startTime":1538.85,"endTime":1545.0900000000001,"body":"and all that that's kind of like my social media."},{"speaker":"Veronica","startTime":1545.5100000000002,"endTime":1551.87,"body":"But he is the audio engineer. And then he made me"},{"speaker":"Veronica","startTime":1545.5100000000002,"endTime":1551.87,"body":"stand in front of the camera and read a script"},{"speaker":"Veronica","startTime":1551.9,"endTime":1553.79,"body":"about signal flow,"},{"speaker":"Steve","startTime":1554.0900000000001,"endTime":1560.9,"body":"which and in in hindsight to that was"},{"speaker":"Steve","startTime":1554.0900000000001,"endTime":1560.9,"body":"something that's changed is it's kind of like, I"},{"speaker":"Steve","startTime":1560.9,"endTime":1566.27,"body":"wanted people to be passionate about the things"},{"speaker":"Steve","startTime":1560.9,"endTime":1566.27,"body":"that I'm passionate about. But I think that's,"},{"speaker":"Steve","startTime":1566.42,"endTime":1571.1,"body":"that's something that is a journey that a lot of,"},{"speaker":"Steve","startTime":1566.42,"endTime":1571.1,"body":"well a few of our clients have gone through as"},{"speaker":"Steve","startTime":1571.1,"endTime":1576.8899999999999,"body":"well too, which is we start by creating about"},{"speaker":"Steve","startTime":1571.1,"endTime":1576.8899999999999,"body":"ourselves, it's all about us. It's all about like,"},{"speaker":"Steve","startTime":1577.37,"endTime":1584.6599999999999,"body":"a very internal, very self centered, and then it"},{"speaker":"Steve","startTime":1577.37,"endTime":1584.6599999999999,"body":"becomes more about your community. And it becomes"},{"speaker":"Steve","startTime":1584.6599999999999,"endTime":1589.6100000000001,"body":"more about what people need and how you what they"},{"speaker":"Steve","startTime":1584.6599999999999,"endTime":1589.6100000000001,"body":"want, what they want. And that comes from like"},{"speaker":"Steve","startTime":1589.6100000000001,"endTime":1596.5100000000002,"body":"market research. I remember a big moment when"},{"speaker":"Steve","startTime":1589.6100000000001,"endTime":1596.5100000000002,"body":"things change for us pretty early on was francha."},{"speaker":"Steve","startTime":1596.5100000000002,"endTime":1603.5,"body":"Also really, and I love her too, but rocker really"},{"speaker":"Steve","startTime":1596.5100000000002,"endTime":1603.5,"body":"loves this influencer. Vanessa Lau she has a Yeah,"},{"speaker":"Steve","startTime":1604.0100000000002,"endTime":1613.94,"body":"yeah. And I love it. Yeah. And so we actually were"},{"speaker":"Steve","startTime":1604.0100000000002,"endTime":1613.94,"body":"students of her Instagram course and kind of took"},{"speaker":"Steve","startTime":1613.94,"endTime":1619.94,"body":"her course together. But she really got us into"},{"speaker":"Steve","startTime":1613.94,"endTime":1619.94,"body":"this idea of like, Who is your ideal listener who"},{"speaker":"Steve","startTime":1619.94,"endTime":1628.25,"body":"is your, you know, she was the one who kind of"},{"speaker":"Steve","startTime":1619.94,"endTime":1628.25,"body":"pushed us into that marketing world of, and we've"},{"speaker":"Steve","startTime":1628.25,"endTime":1633.6799999999998,"body":"since really, really gotten into that a lot is is"},{"speaker":"Steve","startTime":1628.25,"endTime":1633.6799999999998,"body":"like who is it that we're making our content for"},{"speaker":"Steve","startTime":1633.92,"endTime":1639.77,"body":"and I think that's Really when things changed and"},{"speaker":"Steve","startTime":1633.92,"endTime":1639.77,"body":"so now we've taken a step back and if I am going"},{"speaker":"Steve","startTime":1639.77,"endTime":1647.06,"body":"to talk about signal flow which is pretty"},{"speaker":"Steve","startTime":1639.77,"endTime":1647.06,"body":"important and I think very fascinating it's got to"},{"speaker":"Steve","startTime":1647.06,"endTime":1652.1,"body":"be it's got to be spun in a way that our audience"},{"speaker":"Steve","startTime":1647.06,"endTime":1652.1,"body":"is going to actually find it useful"},{"speaker":"Veronica","startTime":1653.06,"endTime":1661.85,"body":"and I think it's been once been very"},{"speaker":"Veronica","startTime":1653.06,"endTime":1661.85,"body":"beneficial that we are very different people that"},{"speaker":"Veronica","startTime":1661.85,"endTime":1669.08,"body":"he is trained in the technical side of things in"},{"speaker":"Veronica","startTime":1661.85,"endTime":1669.08,"body":"audio production is that when he comes to me with"},{"speaker":"Veronica","startTime":1669.08,"endTime":1674.87,"body":"a certain idea is like okay tell me what is good"},{"speaker":"Veronica","startTime":1669.08,"endTime":1674.87,"body":"for Don't tell me I'm okay signal flow and all"},{"speaker":"Veronica","startTime":1674.87,"endTime":1680.5700000000002,"body":"that Okay, tell me what why I need to understand"},{"speaker":"Veronica","startTime":1674.87,"endTime":1680.5700000000002,"body":"that in order for me to record my podcast"},{"speaker":"Steve","startTime":1681.7399999999998,"endTime":1685.6999999999998,"body":"I'm like oh well actually you don't so"},{"speaker":"Steve","startTime":1681.7399999999998,"endTime":1685.6999999999998,"body":"yeah, we will make that video"},{"speaker":"Veronica","startTime":1688.0700000000002,"endTime":1692.69,"body":"just tell me one blue board where to"},{"speaker":"Veronica","startTime":1688.0700000000002,"endTime":1692.69,"body":"plug things I didn't know that"},{"speaker":"Steve","startTime":1692.81,"endTime":1698.27,"body":"she needs to know she calls it a thingy"},{"speaker":"Steve","startTime":1692.81,"endTime":1698.27,"body":"majingy thingamajiggy Where do I put the thing"},{"speaker":"Steve","startTime":1698.27,"endTime":1700.19,"body":"imaging and give me that you know"},{"speaker":"Veronica","startTime":1700.5500000000002,"endTime":1704.5700000000002,"body":"what I feel like over the years I have"},{"speaker":"Veronica","startTime":1700.5500000000002,"endTime":1704.5700000000002,"body":"learned a lot about equipment it's"},{"speaker":"Steve","startTime":1704.5700000000002,"endTime":1705.44,"body":"crazy yeah,"},{"speaker":"Veronica","startTime":1705.5300000000002,"endTime":1710.54,"body":"but yeah so me any you know like dumb"},{"speaker":"Veronica","startTime":1705.5300000000002,"endTime":1710.54,"body":"mean that I didn't know anything about signal flow"},{"speaker":"Veronica","startTime":1710.5700000000002,"endTime":1716.81,"body":"signal flow. I made that video and you can you"},{"speaker":"Veronica","startTime":1710.5700000000002,"endTime":1716.81,"body":"should go see it on our channel. It's pretty"},{"speaker":"Veronica","startTime":1716.81,"endTime":1721.0100000000002,"body":"hilarious. He is really nice. Great. My eyes are"},{"speaker":"Veronica","startTime":1716.81,"endTime":1721.0100000000002,"body":"going from one end to"},{"speaker":"Steve","startTime":1721.0100000000002,"endTime":1725.12,"body":"the other. Yeah, and there's a green screen"},{"speaker":"Steve","startTime":1721.0100000000002,"endTime":1725.12,"body":"and the animations are"},{"speaker":"Veronica","startTime":1725.12,"endTime":1730.67,"body":"kind of cool but I'm like talking about"},{"speaker":"Veronica","startTime":1725.12,"endTime":1730.67,"body":"something I had no idea about."},{"speaker":"Steve","startTime":1731.06,"endTime":1736.37,"body":"But the The other thing that I guess is is"},{"speaker":"Steve","startTime":1731.06,"endTime":1736.37,"body":"the the real takeaway to answer your question"},{"speaker":"Steve","startTime":1736.37,"endTime":1742.37,"body":"because we it's a very long winded answer is it's"},{"speaker":"Steve","startTime":1736.37,"endTime":1742.37,"body":"about the audience and when we shifted from, from"},{"speaker":"Steve","startTime":1742.37,"endTime":1748.8200000000002,"body":"being self centered to being audience centered,"},{"speaker":"Steve","startTime":1742.37,"endTime":1748.8200000000002,"body":"the like, because I'm an audio engineer and you"},{"speaker":"Steve","startTime":1748.8200000000002,"endTime":1756.71,"body":"know the signal flow thing and I'm very uptight"},{"speaker":"Steve","startTime":1748.8200000000002,"endTime":1756.71,"body":"about certain things but the idea of podcasting on"},{"speaker":"Steve","startTime":1756.71,"endTime":1762.17,"body":"a phone or using a phone to podcast was one that"},{"speaker":"Steve","startTime":1756.71,"endTime":1762.17,"body":"you could have never talked me into I would have"},{"speaker":"Steve","startTime":1762.17,"endTime":1768.92,"body":"been very very like oh I'm too good for that like"},{"speaker":"Steve","startTime":1762.17,"endTime":1768.92,"body":"I would never would have and in all of our market"},{"speaker":"Steve","startTime":1768.92,"endTime":1773.7199999999998,"body":"research and keyword research and looking it's"},{"speaker":"Steve","startTime":1768.92,"endTime":1773.7199999999998,"body":"like so many people are searching for that like"},{"speaker":"Steve","startTime":1773.7199999999998,"endTime":1780.5900000000001,"body":"everybody's wondering Can I start a podcast on my"},{"speaker":"Steve","startTime":1773.7199999999998,"endTime":1780.5900000000001,"body":"phone so when I put my own you know, thoughts"},{"speaker":"Steve","startTime":1780.5900000000001,"endTime":1785.27,"body":"aside of that and really just got into Okay, well"},{"speaker":"Steve","startTime":1780.5900000000001,"endTime":1785.27,"body":"how can you start a podcast on your phone? And"},{"speaker":"Steve","startTime":1785.27,"endTime":1790.31,"body":"that we put together a video teaching people how"},{"speaker":"Steve","startTime":1785.27,"endTime":1790.31,"body":"to do that using the anchor app and that's our"},{"speaker":"Steve","startTime":1790.58,"endTime":1796.1599999999999,"body":"that's actually what has blown up our YouTube"},{"speaker":"Steve","startTime":1790.58,"endTime":1796.1599999999999,"body":"channel is that one video and so it's like just"},{"speaker":"Steve","startTime":1796.1599999999999,"endTime":1804.4699999999998,"body":"give people what they want and it's about service"},{"speaker":"Steve","startTime":1796.1599999999999,"endTime":1804.4699999999998,"body":"more than it is about I don't know about that."},{"speaker":"Steve","startTime":1804.4699999999998,"endTime":1808.9099999999999,"body":"Yeah, so fulfillment or fame or I don't know what"},{"speaker":"Steve","startTime":1804.4699999999998,"endTime":1808.9099999999999,"body":"it is because that's definitely not why we got"},{"speaker":"Steve","startTime":1808.9099999999999,"endTime":1814.4299999999998,"body":"into it. I think we really wanted to just help"},{"speaker":"Steve","startTime":1808.9099999999999,"endTime":1814.4299999999998,"body":"people yeah help better their content Yeah."},{"speaker":"Krystal Proffitt","startTime":1815.21,"endTime":1820.1,"body":"Well, we're gonna put the signal"},{"speaker":"Krystal Proffitt","startTime":1815.21,"endTime":1820.1,"body":"flow video in the show notes for this podcast."},{"speaker":"Krystal Proffitt","startTime":1821.81,"endTime":1827.5700000000002,"body":"What video I was like I haven't seen this so I"},{"speaker":"Krystal Proffitt","startTime":1821.81,"endTime":1827.5700000000002,"body":"have to go watch this. We're gonna do it"},{"speaker":"Veronica","startTime":1829.7600000000002,"endTime":1832.0700000000002,"body":"well, there's another route that you"},{"speaker":"Veronica","startTime":1829.7600000000002,"endTime":1832.0700000000002,"body":"should watch too."},{"speaker":"Steve","startTime":1832.54,"endTime":1834.3400000000001,"body":"Oh no, no, it's not good."},{"speaker":"Krystal Proffitt","startTime":1834.3400000000001,"endTime":1835.7199999999998,"body":"Which one is it? We we got to"},{"speaker":"Krystal Proffitt","startTime":1834.3400000000001,"endTime":1835.7199999999998,"body":"know."},{"speaker":"Steve","startTime":1835.7199999999998,"endTime":1836.5,"body":"The Apple one?"},{"speaker":"Veronica","startTime":1836.5300000000002,"endTime":1837.4899999999998,"body":"yeah, the apple"},{"speaker":"Steve","startTime":1837.5900000000001,"endTime":1843.2600000000002,"body":"fruit Yeah, I think I was mad that day. I"},{"speaker":"Steve","startTime":1837.5900000000001,"endTime":1843.2600000000002,"body":"don't know what was what was it? Was that how to"},{"speaker":"Steve","startTime":1843.29,"endTime":1844.9099999999999,"body":"submit your podcast to Apple? Oh,"},{"speaker":"Veronica","startTime":1844.9099999999999,"endTime":1849.5300000000002,"body":"yeah. How does it make your pocket?"},{"speaker":"Veronica","startTime":1844.9099999999999,"endTime":1849.5300000000002,"body":"There's an impersonation there that people should"},{"speaker":"Veronica","startTime":1849.5300000000002,"endTime":1849.71,"body":"go"},{"speaker":"Steve","startTime":1850.88,"endTime":1857.33,"body":"but they're actually hidden. Hidden in a"},{"speaker":"Steve","startTime":1850.88,"endTime":1857.33,"body":"lot of our videos like Veronica will like burp"},{"speaker":"Steve","startTime":1857.33,"endTime":1865.1599999999999,"body":"during it like sneak that in there I would have"},{"speaker":"Steve","startTime":1857.33,"endTime":1865.1599999999999,"body":"fence yeah or we have like arguments or fits so we"},{"speaker":"Steve","startTime":1865.1599999999999,"endTime":1869.9,"body":"like to sneak those in there just because yeah,"},{"speaker":"Steve","startTime":1865.1599999999999,"endTime":1869.9,"body":"it's it's fun and that's the other thing I think"},{"speaker":"Steve","startTime":1869.9,"endTime":1876.71,"body":"that it above everything I think it should be fun"},{"speaker":"Steve","startTime":1869.9,"endTime":1876.71,"body":"yeah that's our first in our you know every"},{"speaker":"Steve","startTime":1876.71,"endTime":1885.65,"body":"business should have like a five points of your of"},{"speaker":"Steve","startTime":1876.71,"endTime":1885.65,"body":"your you know, I've got a loss of words but our"},{"speaker":"Steve","startTime":1885.65,"endTime":1891.6799999999998,"body":"very first point and are all of our bullet points"},{"speaker":"Steve","startTime":1885.65,"endTime":1891.6799999999998,"body":"our mission statement or whatever is are we having"},{"speaker":"Steve","startTime":1891.6799999999998,"endTime":1897.08,"body":"fun? You know, we stopped a lot now is that are we"},{"speaker":"Steve","startTime":1891.6799999999998,"endTime":1897.08,"body":"having fun, though? Maybe we should like take a"},{"speaker":"Steve","startTime":1897.08,"endTime":1897.44,"body":"break and"},{"speaker":"Veronica","startTime":1897.44,"endTime":1901.9699999999998,"body":"do something different and sometimes"},{"speaker":"Veronica","startTime":1897.44,"endTime":1901.9699999999998,"body":"when we go with our gun with something that we"},{"speaker":"Veronica","startTime":1902.3000000000002,"endTime":1907.52,"body":"feel super creative about and are having fun."},{"speaker":"Veronica","startTime":1902.3000000000002,"endTime":1907.52,"body":"Those are the videos that performed the most Yeah,"},{"speaker":"Veronica","startTime":1907.5500000000002,"endTime":1909.5,"body":"the best. Yeah,"},{"speaker":"Krystal Proffitt","startTime":1909.5300000000002,"endTime":1913.6999999999998,"body":"I think that's awesome. And I"},{"speaker":"Krystal Proffitt","startTime":1909.5300000000002,"endTime":1913.6999999999998,"body":"think that that's why I was drawn to all y'all is"},{"speaker":"Krystal Proffitt","startTime":1913.6999999999998,"endTime":1918.17,"body":"content because that's the same thing for me. It's"},{"speaker":"Krystal Proffitt","startTime":1913.6999999999998,"endTime":1918.17,"body":"like I love to have fun. I like to be a little"},{"speaker":"Krystal Proffitt","startTime":1918.17,"endTime":1926.81,"body":"silly. Yeah, put it out there because this is who"},{"speaker":"Krystal Proffitt","startTime":1918.17,"endTime":1926.81,"body":"I am. Y'all ain't so hard for me to try to pretend"},{"speaker":"Krystal Proffitt","startTime":1926.81,"endTime":1931.67,"body":"to be something that I'm not. So I'm going to"},{"speaker":"Krystal Proffitt","startTime":1926.81,"endTime":1931.67,"body":"share about the ridiculous things that I do when"},{"speaker":"Krystal Proffitt","startTime":1931.67,"endTime":1936.8899999999999,"body":"I'm recording or the fact y'all my cat like we're"},{"speaker":"Krystal Proffitt","startTime":1931.67,"endTime":1936.8899999999999,"body":"Literally recording and I forgot I shut the doors"},{"speaker":"Krystal Proffitt","startTime":1936.8899999999999,"endTime":1941.3600000000001,"body":"to my office and the cat is in the office with me."},{"speaker":"Krystal Proffitt","startTime":1936.8899999999999,"endTime":1941.3600000000001,"body":"And then he was like, Look, I was like, he's gonna"},{"speaker":"Krystal Proffitt","startTime":1941.3600000000001,"endTime":1946.04,"body":"jump on the shelf, when you're like, he's gonna"},{"speaker":"Krystal Proffitt","startTime":1941.3600000000001,"endTime":1946.04,"body":"knock something off. And now he's just sitting on"},{"speaker":"Krystal Proffitt","startTime":1946.04,"endTime":1951.4099999999999,"body":"my desk, and I'm like, really, like I want to, I"},{"speaker":"Krystal Proffitt","startTime":1946.04,"endTime":1951.4099999999999,"body":"want to push him off and just be like, get it, but"},{"speaker":"Krystal Proffitt","startTime":1951.4099999999999,"endTime":1955.37,"body":"then he's gonna be stuck in here with me, and he's"},{"speaker":"Krystal Proffitt","startTime":1951.4099999999999,"endTime":1955.37,"body":"gonna be mad. So I'm just gonna leave them there."},{"speaker":"Krystal Proffitt","startTime":1955.46,"endTime":1960.02,"body":"But these are the things that I think people"},{"speaker":"Krystal Proffitt","startTime":1955.46,"endTime":1960.02,"body":"really relate to is when you are yourself, I think"},{"speaker":"Krystal Proffitt","startTime":1960.02,"endTime":1965.7199999999998,"body":"that you can tell when people try to do silly"},{"speaker":"Krystal Proffitt","startTime":1960.02,"endTime":1965.7199999999998,"body":"things. And you're like, that's not really this"},{"speaker":"Krystal Proffitt","startTime":1965.7199999999998,"endTime":1970.13,"body":"person's personality. And they're putting on a"},{"speaker":"Krystal Proffitt","startTime":1965.7199999999998,"endTime":1970.13,"body":"show, and it feels weird, and maybe a little"},{"speaker":"Krystal Proffitt","startTime":1970.13,"endTime":1975.8000000000002,"body":"cringy. But with y'all like, it's so entertaining,"},{"speaker":"Krystal Proffitt","startTime":1970.13,"endTime":1975.8000000000002,"body":"and it's so natural. And I think that that's what"},{"speaker":"Krystal Proffitt","startTime":1975.8000000000002,"endTime":1981.2600000000002,"body":"people are drawn to, because y'all are, you're"},{"speaker":"Krystal Proffitt","startTime":1975.8000000000002,"endTime":1981.2600000000002,"body":"having fun, and it's very apparent, and I love"},{"speaker":"Krystal Proffitt","startTime":1981.2600000000002,"endTime":1985.5500000000002,"body":"this. I think it's I think it's fantastic. But I"},{"speaker":"Krystal Proffitt","startTime":1981.2600000000002,"endTime":1985.5500000000002,"body":"actually I want to talk to y'all about being a"},{"speaker":"Krystal Proffitt","startTime":1985.5500000000002,"endTime":1991.79,"body":"team. Because for me in my journey, I have been"},{"speaker":"Krystal Proffitt","startTime":1985.5500000000002,"endTime":1991.79,"body":"you know, I've had project managers, I've had"},{"speaker":"Krystal Proffitt","startTime":1991.79,"endTime":1996.17,"body":"virtual assistants, and I've had people behind the"},{"speaker":"Krystal Proffitt","startTime":1991.79,"endTime":1996.17,"body":"scenes, helping me with a lot of pieces of my"},{"speaker":"Krystal Proffitt","startTime":1996.17,"endTime":2003.4,"body":"business. But when it comes to my content, it's"},{"speaker":"Krystal Proffitt","startTime":1996.17,"endTime":2003.4,"body":"usually myself doing solo episodes solo YouTube's"},{"speaker":"Krystal Proffitt","startTime":2003.4,"endTime":2008.98,"body":"unless I'm doing a live stream or an interview"},{"speaker":"Krystal Proffitt","startTime":2003.4,"endTime":2008.98,"body":"with someone. So I don't have the experience of"},{"speaker":"Krystal Proffitt","startTime":2008.98,"endTime":2015.79,"body":"working with a co host. So can you share any"},{"speaker":"Krystal Proffitt","startTime":2008.98,"endTime":2015.79,"body":"thoughts? Like, maybe a high and a low that you"},{"speaker":"Krystal Proffitt","startTime":2015.79,"endTime":2018.5500000000002,"body":"all had on this journey working together as a"},{"speaker":"Krystal Proffitt","startTime":2015.79,"endTime":2018.5500000000002,"body":"team?"},{"speaker":"Steve","startTime":2019.63,"endTime":2023.6799999999998,"body":"Hmm, that's great. Yeah. What are your"},{"speaker":"Steve","startTime":2019.63,"endTime":2023.6799999999998,"body":"thoughts on that?"},{"speaker":"Veronica","startTime":2023.9499999999998,"endTime":2031.33,"body":"Um, I think it's been, it's been so"},{"speaker":"Veronica","startTime":2023.9499999999998,"endTime":2031.33,"body":"great to be able to work with Steven because he's"},{"speaker":"Veronica","startTime":2031.33,"endTime":2039.4299999999998,"body":"so creative. He's He's a very creative person. And"},{"speaker":"Veronica","startTime":2031.33,"endTime":2039.4299999999998,"body":"he, whatever I bring to the table, he's like,"},{"speaker":"Veronica","startTime":2039.4299999999998,"endTime":2049.24,"body":"Yeah, let's do it. And he finds the way to, to"},{"speaker":"Veronica","startTime":2039.4299999999998,"endTime":2049.24,"body":"materialize my ideas. And I feel like we, we"},{"speaker":"Veronica","startTime":2049.24,"endTime":2056.56,"body":"communicate pretty well. We know how to, like,"},{"speaker":"Veronica","startTime":2049.24,"endTime":2056.56,"body":"just get on the same page with certain things."},{"speaker":"Veronica","startTime":2056.56,"endTime":2063.73,"body":"With that being said, it doesn't mean that we"},{"speaker":"Veronica","startTime":2056.56,"endTime":2063.73,"body":"don't struggle sometimes. And now we don't have"},{"speaker":"Veronica","startTime":2063.79,"endTime":2070.63,"body":"these agreements, or that we just like I can work"},{"speaker":"Veronica","startTime":2063.79,"endTime":2070.63,"body":"with you today because, you know, it's just it's,"},{"speaker":"Veronica","startTime":2070.63,"endTime":2075.94,"body":"it's how it is it's difficult to have our co host"},{"speaker":"Veronica","startTime":2070.63,"endTime":2075.94,"body":"is difficult to work with your significant other"},{"speaker":"Veronica","startTime":2076.27,"endTime":2084.85,"body":"is not always. How do you so I am so bad at"},{"speaker":"Veronica","startTime":2076.27,"endTime":2084.85,"body":"expression expression, idiomatic, idiomatic"},{"speaker":"Veronica","startTime":2084.85,"endTime":2085.66,"body":"expressions,"},{"speaker":"Steve","startTime":2085.93,"endTime":2087.64,"body":"like not always hunky dory."},{"speaker":"Veronica","startTime":2088.21,"endTime":2094.6,"body":"Always hunky dory is not always, you"},{"speaker":"Veronica","startTime":2088.21,"endTime":2094.6,"body":"know, kisses and hugs and we're all happy here."},{"speaker":"Veronica","startTime":2094.9,"endTime":2100.18,"body":"No, we we had our disagreements. And it's because"},{"speaker":"Veronica","startTime":2094.9,"endTime":2100.18,"body":"we have we both have very strong personalities,"},{"speaker":"Veronica","startTime":2100.18,"endTime":2105.61,"body":"and we know what we want. And then when the other"},{"speaker":"Veronica","startTime":2100.18,"endTime":2105.61,"body":"person is not getting it, we just get into this."},{"speaker":"Veronica","startTime":2106.96,"endTime":2111.55,"body":"Back and forth, back and forth, back and forth."},{"speaker":"Veronica","startTime":2106.96,"endTime":2111.55,"body":"And then sometimes we have to take some time apart"},{"speaker":"Veronica","startTime":2111.55,"endTime":2116.92,"body":"and then just breathe and he's very good at what"},{"speaker":"Veronica","startTime":2111.55,"endTime":2116.92,"body":"he does. And I'm very good at what I do. But it's"},{"speaker":"Veronica","startTime":2116.92,"endTime":2123.43,"body":"just to find it's been a matter of finding that"},{"speaker":"Veronica","startTime":2116.92,"endTime":2123.43,"body":"okay, we need to drop this here because we're not"},{"speaker":"Veronica","startTime":2123.43,"endTime":2128.98,"body":"going to places we're just like how to separate"},{"speaker":"Veronica","startTime":2123.43,"endTime":2128.98,"body":"and then we reconvene, yeah, reconvene?"},{"speaker":"Steve","startTime":2128.98,"endTime":2135.43,"body":"Yeah. And that's also been part of the"},{"speaker":"Steve","startTime":2128.98,"endTime":2135.43,"body":"journey, too. That's been really valuable is the"},{"speaker":"Steve","startTime":2135.43,"endTime":2141.88,"body":"personal growth that happens through all this"},{"speaker":"Steve","startTime":2135.43,"endTime":2141.88,"body":"stuff. And you know, because when I get into like,"},{"speaker":"Steve","startTime":2142.63,"endTime":2146.5,"body":"setting up the gear and setting up the cameras and"},{"speaker":"Steve","startTime":2142.63,"endTime":2146.5,"body":"setting up the microphones and the cables and all"},{"speaker":"Steve","startTime":2146.5,"endTime":2154.09,"body":"that stuff mode, I kind of get into a little bit"},{"speaker":"Steve","startTime":2146.5,"endTime":2154.09,"body":"of like a psycho psycho. Yeah. I mean, I wasn't"},{"speaker":"Steve","startTime":2154.09,"endTime":2156.07,"body":"gonna say psycho. I was gonna say,"},{"speaker":"Krystal Proffitt","startTime":2156.79,"endTime":2158.05,"body":"he was real quick with that."},{"speaker":"Steve","startTime":2160.78,"endTime":2167.29,"body":"And actually, yeah, I like start making"},{"speaker":"Steve","startTime":2160.78,"endTime":2167.29,"body":"making noises and stuff. Yeah, we've had a talk. I"},{"speaker":"Steve","startTime":2167.29,"endTime":2176.59,"body":"can't say boop anymore. Because if I, if I go,"},{"speaker":"Steve","startTime":2167.29,"endTime":2176.59,"body":"then it's, it's like PTSD. So yeah, so there's a"},{"speaker":"Steve","startTime":2176.59,"endTime":2182.38,"body":"lot of that kind of stuff. And we're lucky in that"},{"speaker":"Steve","startTime":2176.59,"endTime":2182.38,"body":"sense, because I've never really, I don't think I"},{"speaker":"Steve","startTime":2182.38,"endTime":2188.95,"body":"could work with anybody. Besides Veronica, our"},{"speaker":"Steve","startTime":2182.38,"endTime":2188.95,"body":"personalities mix really well to collaborate. So"},{"speaker":"Steve","startTime":2188.95,"endTime":2193.48,"body":"if you play well with others, and if you"},{"speaker":"Steve","startTime":2188.95,"endTime":2193.48,"body":"collaborate, you can communicate really well. But"},{"speaker":"Steve","startTime":2193.48,"endTime":2200.3199999999997,"body":"I also think that co host relationships sometimes"},{"speaker":"Steve","startTime":2193.48,"endTime":2200.3199999999997,"body":"cause a lot of problems too. Especially if there's"},{"speaker":"Steve","startTime":2200.3199999999997,"endTime":2207.94,"body":"like passive aggressive things going on. A lot of"},{"speaker":"Steve","startTime":2200.3199999999997,"endTime":2207.94,"body":"times with podcasters. And people there will be"},{"speaker":"Steve","startTime":2207.94,"endTime":2214.15,"body":"one host that kind of just does everything and the"},{"speaker":"Steve","startTime":2207.94,"endTime":2214.15,"body":"other one just kind of shows up prepared. So it's,"},{"speaker":"Steve","startTime":2214.63,"endTime":2220.45,"body":"you really do have to have the the uncomfortable"},{"speaker":"Steve","startTime":2214.63,"endTime":2220.45,"body":"conversations. Yeah. And it makes sure that you're"},{"speaker":"Steve","startTime":2220.81,"endTime":2226.0299999999997,"body":"not only that you're being heard, but then you're"},{"speaker":"Steve","startTime":2220.81,"endTime":2226.0299999999997,"body":"also open minded to Yeah,"},{"speaker":"Veronica","startTime":2226.06,"endTime":2231.37,"body":"to watch. What I tell my clients is that"},{"speaker":"Veronica","startTime":2226.06,"endTime":2231.37,"body":"if you're going to work with our co hosts, you"},{"speaker":"Veronica","startTime":2231.37,"endTime":2238.87,"body":"need to take this relationship as a view are"},{"speaker":"Veronica","startTime":2231.37,"endTime":2238.87,"body":"creating a business together, I put things in"},{"speaker":"Veronica","startTime":2238.87,"endTime":2246.37,"body":"writing as much as you can divide roles and super"},{"speaker":"Veronica","startTime":2238.87,"endTime":2246.37,"body":"important who's responsible for what and when and"},{"speaker":"Veronica","startTime":2246.37,"endTime":2254.89,"body":"have established schedules and things, the more"},{"speaker":"Veronica","startTime":2246.37,"endTime":2254.89,"body":"clear you have the roles that each person will"},{"speaker":"Veronica","startTime":2255.0699999999997,"endTime":2262.63,"body":"play in their relationship, the better. Yeah. So I"},{"speaker":"Veronica","startTime":2255.0699999999997,"endTime":2262.63,"body":"think that will be one what my advice because you"},{"speaker":"Veronica","startTime":2262.63,"endTime":2268.06,"body":"know, you want, you want your podcast to be this"},{"speaker":"Veronica","startTime":2262.63,"endTime":2268.06,"body":"place of creativity. And when all the"},{"speaker":"Veronica","startTime":2268.21,"endTime":2274.2999999999997,"body":"administrative planning thing is taken care of,"},{"speaker":"Veronica","startTime":2268.21,"endTime":2274.2999999999997,"body":"and you just show up and you do your work, then"},{"speaker":"Veronica","startTime":2274.2999999999997,"endTime":2280.45,"body":"it's not about you, when you're, you know, in your"},{"speaker":"Veronica","startTime":2274.2999999999997,"endTime":2280.45,"body":"drama that you have going on is like, it's about"},{"speaker":"Veronica","startTime":2280.48,"endTime":2286.2999999999997,"body":"your audience is about the content that you're"},{"speaker":"Veronica","startTime":2280.48,"endTime":2286.2999999999997,"body":"creating. And I think that's, that's what, what is"},{"speaker":"Veronica","startTime":2286.2999999999997,"endTime":2291.97,"body":"helping us a little bit is that we get to a point,"},{"speaker":"Veronica","startTime":2286.2999999999997,"endTime":2291.97,"body":"okay, we just had to let go, this isn't about us"},{"speaker":"Veronica","startTime":2291.97,"endTime":2298.8399999999997,"body":"anymore. This is about our, our community, our"},{"speaker":"Veronica","startTime":2291.97,"endTime":2298.8399999999997,"body":"audience, and we just have to let our egos aside"},{"speaker":"Veronica","startTime":2298.8399999999997,"endTime":2307.24,"body":"and come to an agreement, and then you're gonna"},{"speaker":"Veronica","startTime":2298.8399999999997,"endTime":2307.24,"body":"start bait and stop beeping. Yeah. And I'm gonna"},{"speaker":"Veronica","startTime":2307.24,"endTime":2313.0299999999997,"body":"let you talk, because I interrupt in all the time,"},{"speaker":"Veronica","startTime":2307.24,"endTime":2313.0299999999997,"body":"I don't let him talk. So because my ideas are"},{"speaker":"Veronica","startTime":2313.0299999999997,"endTime":2313.33,"body":"better,"},{"speaker":"Steve","startTime":2313.5699999999997,"endTime":2322.12,"body":"but I'm the one they are. I just push the"},{"speaker":"Steve","startTime":2313.5699999999997,"endTime":2322.12,"body":"buttons, you know, but I like to make sound"},{"speaker":"Steve","startTime":2322.12,"endTime":2330.91,"body":"effects when I push buttons, like push my buttons."},{"speaker":"Steve","startTime":2322.12,"endTime":2330.91,"body":"But I'm very interested to hear just a little bit"},{"speaker":"Steve","startTime":2330.91,"endTime":2336.94,"body":"about your experience with virtual assistants and"},{"speaker":"Steve","startTime":2330.91,"endTime":2336.94,"body":"online people as far as on your team, because"},{"speaker":"Steve","startTime":2336.94,"endTime":2339.6099999999997,"body":"that's something that we've definitely struggled"},{"speaker":"Veronica","startTime":2339.6099999999997,"endTime":2342.8199999999997,"body":"with. Yes, we have some troubles finding"},{"speaker":"Veronica","startTime":2339.6099999999997,"endTime":2342.8199999999997,"body":"the right"},{"speaker":"Steve","startTime":2342.8199999999997,"endTime":2346.99,"body":"pizza, I guess it comes down to"},{"speaker":"Steve","startTime":2342.8199999999997,"endTime":2346.99,"body":"communication. But so when you say that you've"},{"speaker":"Steve","startTime":2346.99,"endTime":2350.77,"body":"worked with people, what are what some of your"},{"speaker":"Steve","startTime":2346.99,"endTime":2350.77,"body":"experience, I'd be really interested to know how"},{"speaker":"Steve","startTime":2350.77,"endTime":2352.24,"body":"you deal with those kinds of"},{"speaker":"Veronica","startTime":2352.27,"endTime":2358.72,"body":"Yeah, what would be your your suggestion"},{"speaker":"Veronica","startTime":2352.27,"endTime":2358.72,"body":"for somebody who is looking to find somebody?"},{"speaker":"Veronica","startTime":2358.75,"endTime":2364.5699999999997,"body":"Yeah, for social media or virtual assistant"},{"speaker":"Veronica","startTime":2358.75,"endTime":2364.5699999999997,"body":"virtual assistant? Because that's some"},{"speaker":"Krystal Proffitt","startTime":2364.5699999999997,"endTime":2371.2599999999998,"body":"Yeah, for sure. So I have used"},{"speaker":"Krystal Proffitt","startTime":2364.5699999999997,"endTime":2371.2599999999998,"body":"Um, I've had a project manager who I worked with"},{"speaker":"Krystal Proffitt","startTime":2371.2599999999998,"endTime":2377.83,"body":"for about six months really closely in, y'all just"},{"speaker":"Krystal Proffitt","startTime":2371.2599999999998,"endTime":2377.83,"body":"be really honest, if if you've watched friends,"},{"speaker":"Krystal Proffitt","startTime":2377.83,"endTime":2383.77,"body":"and you're a friend, like a friends fanatic, and"},{"speaker":"Krystal Proffitt","startTime":2377.83,"endTime":2383.77,"body":"people on my show, notice, my business was like"},{"speaker":"Krystal Proffitt","startTime":2383.77,"endTime":2390.4,"body":"Monica's closet, everything looks so beautiful,"},{"speaker":"Krystal Proffitt","startTime":2383.77,"endTime":2390.4,"body":"organized, like on the outside. But there was this"},{"speaker":"Krystal Proffitt","startTime":2390.4,"endTime":2396.25,"body":"one corner. Yeah. Like, don't open it, you don't"},{"speaker":"Krystal Proffitt","startTime":2390.4,"endTime":2396.25,"body":"want to see what's in there. And that was like my"},{"speaker":"Krystal Proffitt","startTime":2396.25,"endTime":2401.5899999999997,"body":"Google Drive all my files like Canva. Like"},{"speaker":"Krystal Proffitt","startTime":2396.25,"endTime":2401.5899999999997,"body":"everywhere, where I had all these really important"},{"speaker":"Krystal Proffitt","startTime":2401.5899999999997,"endTime":2406.06,"body":"assets of my business, they look great when"},{"speaker":"Krystal Proffitt","startTime":2401.5899999999997,"endTime":2406.06,"body":"they're out on social media, but behind the"},{"speaker":"Krystal Proffitt","startTime":2406.06,"endTime":2412.63,"body":"scenes, it was hot mess. So I had her come in, and"},{"speaker":"Krystal Proffitt","startTime":2406.06,"endTime":2412.63,"body":"really helped me put in, like systems and"},{"speaker":"Krystal Proffitt","startTime":2412.63,"endTime":2419.65,"body":"processes and workflows. And that has actually set"},{"speaker":"Krystal Proffitt","startTime":2412.63,"endTime":2419.65,"body":"me up to have more of a well oiled machine that"},{"speaker":"Krystal Proffitt","startTime":2419.65,"endTime":2424.21,"body":"didn't have a lot of friction. So for anybody"},{"speaker":"Krystal Proffitt","startTime":2419.65,"endTime":2424.21,"body":"that's listening, you know, and especially for"},{"speaker":"Krystal Proffitt","startTime":2424.21,"endTime":2429.13,"body":"y'all, if you're thinking like, I want someone to"},{"speaker":"Krystal Proffitt","startTime":2424.21,"endTime":2429.13,"body":"help me in my business, you have to ask yourself"},{"speaker":"Krystal Proffitt","startTime":2429.13,"endTime":2435.0099999999998,"body":"like, and a lot of it just comes down to asking"},{"speaker":"Krystal Proffitt","startTime":2429.13,"endTime":2435.0099999999998,"body":"those hard questions that we've been ignoring."},{"speaker":"Krystal Proffitt","startTime":2435.04,"endTime":2440.1099999999997,"body":"Like we've been in denial, we're like, no, it's"},{"speaker":"Krystal Proffitt","startTime":2435.04,"endTime":2440.1099999999997,"body":"fine. It works. Like the process isn't great, but"},{"speaker":"Krystal Proffitt","startTime":2440.1099999999997,"endTime":2445.2999999999997,"body":"it works. If you've been saying that you need,"},{"speaker":"Krystal Proffitt","startTime":2440.1099999999997,"endTime":2445.2999999999997,"body":"let's sit down and actually look at it, because"},{"speaker":"Krystal Proffitt","startTime":2445.54,"endTime":2452.92,"body":"you have to find like, pinpoint the areas of"},{"speaker":"Krystal Proffitt","startTime":2445.54,"endTime":2452.92,"body":"friction, and then ask how can I create a system"},{"speaker":"Krystal Proffitt","startTime":2452.92,"endTime":2459.73,"body":"or process around this and honestly, what I have"},{"speaker":"Krystal Proffitt","startTime":2452.92,"endTime":2459.73,"body":"found, instead of hiring a bunch of people, I have"},{"speaker":"Krystal Proffitt","startTime":2459.73,"endTime":2465.7599999999998,"body":"looked to a lot of applications that can do some"},{"speaker":"Krystal Proffitt","startTime":2459.73,"endTime":2465.7599999999998,"body":"of that work, like, you know, back in the day, it"},{"speaker":"Krystal Proffitt","startTime":2465.7599999999998,"endTime":2469.8399999999997,"body":"was calendly. And like, I just got to have a"},{"speaker":"Krystal Proffitt","startTime":2465.7599999999998,"endTime":2469.8399999999997,"body":"scheduling system to get everything set up. So"},{"speaker":"Krystal Proffitt","startTime":2469.8399999999997,"endTime":2475.27,"body":"that was one of the first things that I did and"},{"speaker":"Krystal Proffitt","startTime":2469.8399999999997,"endTime":2475.27,"body":"then my transcriptions I outsource that to otter"},{"speaker":"Krystal Proffitt","startTime":2475.27,"endTime":2479.38,"body":"and that you know, otter does all of my"},{"speaker":"Krystal Proffitt","startTime":2475.27,"endTime":2479.38,"body":"transcription. So see where you can automate"},{"speaker":"Krystal Proffitt","startTime":2479.38,"endTime":2484.7799999999997,"body":"pieces of your workflow no matter what kind of"},{"speaker":"Krystal Proffitt","startTime":2479.38,"endTime":2484.7799999999997,"body":"content that you're creating, and then ask"},{"speaker":"Krystal Proffitt","startTime":2484.7799999999997,"endTime":2491.17,"body":"yourself what are the pieces that no one else can"},{"speaker":"Krystal Proffitt","startTime":2484.7799999999997,"endTime":2491.17,"body":"do? And for me that was creating the podcast"},{"speaker":"Krystal Proffitt","startTime":2491.35,"endTime":2496.12,"body":"actually being on video right the behind the"},{"speaker":"Krystal Proffitt","startTime":2491.35,"endTime":2496.12,"body":"scenes as a different story, but being on video"},{"speaker":"Krystal Proffitt","startTime":2496.12,"endTime":2501.73,"body":"for YouTube or for social or whatever, like those"},{"speaker":"Krystal Proffitt","startTime":2496.12,"endTime":2501.73,"body":"things, I can't outsource to anybody else. But"},{"speaker":"Krystal Proffitt","startTime":2501.73,"endTime":2508.27,"body":"then I like just sat down and wrote everything"},{"speaker":"Krystal Proffitt","startTime":2501.73,"endTime":2508.27,"body":"that I do in a week's time or in a month's time."},{"speaker":"Krystal Proffitt","startTime":2508.69,"endTime":2514.12,"body":"And it's kind of hard because you're just like it"},{"speaker":"Krystal Proffitt","startTime":2508.69,"endTime":2514.12,"body":"happens on autopilot so you don't think about all"},{"speaker":"Krystal Proffitt","startTime":2514.12,"endTime":2520.96,"body":"the things that you do, your honor. What's"},{"speaker":"Krystal Proffitt","startTime":2514.12,"endTime":2520.96,"body":"happening is freaking out your shutter. Like, he's"},{"speaker":"Krystal Proffitt","startTime":2520.96,"endTime":2525.31,"body":"in the window. He's trying to Window the shutters"},{"speaker":"Krystal Proffitt","startTime":2520.96,"endTime":2525.31,"body":"going up and down. I don't even know what's"},{"speaker":"Krystal Proffitt","startTime":2525.31,"endTime":2530.89,"body":"happening. He's trying to attack a bird outside. I"},{"speaker":"Krystal Proffitt","startTime":2525.31,"endTime":2530.89,"body":"don't know what's going on. But anyway, but like"},{"speaker":"Krystal Proffitt","startTime":2530.89,"endTime":2535.21,"body":"just looking at all of your tasks and saying like,"},{"speaker":"Krystal Proffitt","startTime":2530.89,"endTime":2535.21,"body":"what can I actually let go of because I'll be very"},{"speaker":"Krystal Proffitt","startTime":2535.21,"endTime":2541.75,"body":"honest, I'm a control freak. When it comes to my"},{"speaker":"Krystal Proffitt","startTime":2535.21,"endTime":2541.75,"body":"processes. I'm not the, like, most digitally"},{"speaker":"Krystal Proffitt","startTime":2541.75,"endTime":2548.1099999999997,"body":"organized person, but I'm a control freak when it"},{"speaker":"Krystal Proffitt","startTime":2541.75,"endTime":2548.1099999999997,"body":"comes to, I want things done a certain way, not in"},{"speaker":"Krystal Proffitt","startTime":2548.1099999999997,"endTime":2554.41,"body":"a perfectionist way. But because and y'all know"},{"speaker":"Krystal Proffitt","startTime":2548.1099999999997,"endTime":2554.41,"body":"this to SEO works a certain way. And whenever you"},{"speaker":"Krystal Proffitt","startTime":2554.41,"endTime":2560.5899999999997,"body":"put out information, especially on YouTube or you"},{"speaker":"Krystal Proffitt","startTime":2554.41,"endTime":2560.5899999999997,"body":"know, on Google, it has to be done a certain way."},{"speaker":"Krystal Proffitt","startTime":2560.7999999999997,"endTime":2565.93,"body":"And so instead of outsourcing those important"},{"speaker":"Krystal Proffitt","startTime":2560.7999999999997,"endTime":2565.93,"body":"pieces of the puzzle, I would say, How can someone"},{"speaker":"Krystal Proffitt","startTime":2565.93,"endTime":2570.88,"body":"help me with my show notes? And that doesn't mean"},{"speaker":"Krystal Proffitt","startTime":2565.93,"endTime":2570.88,"body":"giving them access to my whole website? Because"},{"speaker":"Krystal Proffitt","startTime":2570.88,"endTime":2574.06,"body":"then I'm like, what, if something breaks, what if"},{"speaker":"Krystal Proffitt","startTime":2570.88,"endTime":2574.06,"body":"they don't really know what they're doing that"},{"speaker":"Krystal Proffitt","startTime":2574.06,"endTime":2578.44,"body":"makes me a little uncomfortable. So what I have"},{"speaker":"Krystal Proffitt","startTime":2574.06,"endTime":2578.44,"body":"them do is, let's do all of this in a Google"},{"speaker":"Krystal Proffitt","startTime":2578.44,"endTime":2583.69,"body":"document, right? Because they're still helping you"},{"speaker":"Krystal Proffitt","startTime":2578.44,"endTime":2583.69,"body":"and maybe the last few things you have to do until"},{"speaker":"Krystal Proffitt","startTime":2583.69,"endTime":2589.18,"body":"you get on a better relationship basis is take"},{"speaker":"Krystal Proffitt","startTime":2583.69,"endTime":2589.18,"body":"that information and put it on your website from a"},{"speaker":"Krystal Proffitt","startTime":2589.18,"endTime":2597.04,"body":"Google document but baby step into those higher"},{"speaker":"Krystal Proffitt","startTime":2589.18,"endTime":2597.04,"body":"level tasks. Because I mean I got to a point where"},{"speaker":"Krystal Proffitt","startTime":2597.04,"endTime":2601.45,"body":"I just handed over the keys to the kingdom and I"},{"speaker":"Krystal Proffitt","startTime":2597.04,"endTime":2601.45,"body":"was like here do everything and she organized"},{"speaker":"Krystal Proffitt","startTime":2601.45,"endTime":2607.2999999999997,"body":"everything like beautifully and things work so"},{"speaker":"Krystal Proffitt","startTime":2601.45,"endTime":2607.2999999999997,"body":"much I'm proud to before when she first came in,"},{"speaker":"Krystal Proffitt","startTime":2607.33,"endTime":2611.1099999999997,"body":"it was like Hang on, let me let me throw a bunch"},{"speaker":"Krystal Proffitt","startTime":2607.33,"endTime":2611.1099999999997,"body":"of things like in the closet will call me and she"},{"speaker":"Krystal Proffitt","startTime":2611.1099999999997,"endTime":2616.0299999999997,"body":"was like no, it's okay Just let me see your whole"},{"speaker":"Krystal Proffitt","startTime":2611.1099999999997,"endTime":2616.0299999999997,"body":"mess. And then she helped me clean it up. So if"},{"speaker":"Krystal Proffitt","startTime":2616.0299999999997,"endTime":2620.68,"body":"that is a place that is listening, and you have a"},{"speaker":"Krystal Proffitt","startTime":2616.0299999999997,"endTime":2620.68,"body":"digital mess on your hands, that is the first"},{"speaker":"Krystal Proffitt","startTime":2620.68,"endTime":2627.4,"body":"person I would look to hire as someone that knows"},{"speaker":"Krystal Proffitt","startTime":2620.68,"endTime":2627.4,"body":"how to clean up a digital workspace to make it"},{"speaker":"Krystal Proffitt","startTime":2627.4,"endTime":2632.8599999999997,"body":"where it's functional and you can actually find"},{"speaker":"Krystal Proffitt","startTime":2627.4,"endTime":2632.8599999999997,"body":"things because now I can do a lot more things just"},{"speaker":"Krystal Proffitt","startTime":2632.8599999999997,"endTime":2638.23,"body":"because I know where they are it's so sad I felt"},{"speaker":"Krystal Proffitt","startTime":2632.8599999999997,"endTime":2638.23,"body":"like I needed to like home edit my life like in"},{"speaker":"Krystal Proffitt","startTime":2638.23,"endTime":2643.5699999999997,"body":"the background of my digital world but it just it"},{"speaker":"Krystal Proffitt","startTime":2638.23,"endTime":2643.5699999999997,"body":"helps so much so that would be my first"},{"speaker":"Krystal Proffitt","startTime":2643.5699999999997,"endTime":2645.31,"body":"recommendation."},{"speaker":"Steve","startTime":2645.43,"endTime":2651.25,"body":"That's great. I love that thank you for"},{"speaker":"Steve","startTime":2645.43,"endTime":2651.25,"body":"sharing that because yeah, we're we have a hard"},{"speaker":"Steve","startTime":2651.25,"endTime":2656.5,"body":"time we've hired people and worked with people"},{"speaker":"Steve","startTime":2651.25,"endTime":2656.5,"body":"that really just wound up making things worse."},{"speaker":"Steve","startTime":2656.89,"endTime":2662.92,"body":"That caused more work. Yeah, so we've been through"},{"speaker":"Steve","startTime":2656.89,"endTime":2662.92,"body":"a lot of that and with the hiring process"},{"speaker":"Veronica","startTime":2662.95,"endTime":2669.2799999999997,"body":"yeah and it takes a lot of time to train"},{"speaker":"Veronica","startTime":2662.95,"endTime":2669.2799999999997,"body":"them to get to your level and you know by the time"},{"speaker":"Veronica","startTime":2669.2799999999997,"endTime":2676.7799999999997,"body":"they learn what they need to learn it's like I"},{"speaker":"Veronica","startTime":2669.2799999999997,"endTime":2676.7799999999997,"body":"should have done that myself. Yeah, Yeah, I do. We"},{"speaker":"Veronica","startTime":2676.7799999999997,"endTime":2684.22,"body":"have a lot of we have a few online courses and we"},{"speaker":"Veronica","startTime":2676.7799999999997,"endTime":2684.22,"body":"have you know certain things that we'll funnels"},{"speaker":"Veronica","startTime":2684.22,"endTime":2691.63,"body":"and things that are very sensitive and that they"},{"speaker":"Veronica","startTime":2684.22,"endTime":2691.63,"body":"need to be connected the right way and so that's"},{"speaker":"Veronica","startTime":2691.63,"endTime":2694.0899999999997,"body":"why we have to do it ourselves."},{"speaker":"Steve","startTime":2694.0899999999997,"endTime":2697.69,"body":"Definitely. But I think you hit on"},{"speaker":"Steve","startTime":2694.0899999999997,"endTime":2697.69,"body":"something that's really good which is just you"},{"speaker":"Steve","startTime":2697.69,"endTime":2702.7,"body":"kind of have to know what you need help with to"},{"speaker":"Steve","startTime":2697.69,"endTime":2702.7,"body":"Yes, yeah. When we first started we're just like,"},{"speaker":"Steve","startTime":2702.73,"endTime":2704.23,"body":"help us but we didn't even know"},{"speaker":"Veronica","startTime":2704.2599999999998,"endTime":2708.8199999999997,"body":"Yeah, when in fact what we needed was a"},{"speaker":"Veronica","startTime":2704.2599999999998,"endTime":2708.8199999999997,"body":"babysitter. That's really"},{"speaker":"Steve","startTime":2708.8199999999997,"endTime":2712.15,"body":"the person we ever hired was a baby was a"},{"speaker":"Steve","startTime":2708.8199999999997,"endTime":2712.15,"body":"way busier yeah"},{"speaker":"Veronica","startTime":2712.18,"endTime":2718.45,"body":"because we were both able to to work"},{"speaker":"Veronica","startTime":2712.18,"endTime":2718.45,"body":"together and to do a lot of things get blessed I"},{"speaker":"Steve","startTime":2718.45,"endTime":2724.0,"body":"think the next the talent that's really"},{"speaker":"Steve","startTime":2718.45,"endTime":2724.0,"body":"easy to to hire and also affordable as podcast"},{"speaker":"Steve","startTime":2724.0,"endTime":2729.8199999999997,"body":"editors or video editors and that was something"},{"speaker":"Steve","startTime":2724.0,"endTime":2729.8199999999997,"body":"that was really hard for me to give the oh yeah"},{"speaker":"Steve","startTime":2729.8199999999997,"endTime":2736.48,"body":"keys over to that because I'm really into editing"},{"speaker":"Steve","startTime":2729.8199999999997,"endTime":2736.48,"body":"video and I love editing podcast but take so many"},{"speaker":"Steve","startTime":2736.48,"endTime":2742.2999999999997,"body":"hours you know three three hours at least on a"},{"speaker":"Steve","startTime":2736.48,"endTime":2742.2999999999997,"body":"podcast episode sometimes are six to eight hours"},{"speaker":"Steve","startTime":2742.2999999999997,"endTime":2747.37,"body":"on a video video and so that's just something that"},{"speaker":"Steve","startTime":2742.2999999999997,"endTime":2747.37,"body":"we've outsourced now and it's still kind of hard I"},{"speaker":"Steve","startTime":2747.37,"endTime":2752.71,"body":"get sad about it but because I love doing that"},{"speaker":"Steve","startTime":2747.37,"endTime":2752.71,"body":"work but it just frees up all that time to do more"},{"speaker":"Steve","startTime":2752.71,"endTime":2753.1,"body":"stuff."},{"speaker":"Krystal Proffitt","startTime":2754.15,"endTime":2757.69,"body":"Well I'm so glad that we're"},{"speaker":"Krystal Proffitt","startTime":2754.15,"endTime":2757.69,"body":"having this conversation because I'm kind of in"},{"speaker":"Krystal Proffitt","startTime":2757.69,"endTime":2763.06,"body":"the same boat where I had sat down and I was like"},{"speaker":"Krystal Proffitt","startTime":2757.69,"endTime":2763.06,"body":"what can I outsource and one of the first things"},{"speaker":"Krystal Proffitt","startTime":2763.06,"endTime":2769.87,"body":"that I did was we hired a cleaning service for our"},{"speaker":"Krystal Proffitt","startTime":2763.06,"endTime":2769.87,"body":"house because previously I was you know I was kind"},{"speaker":"Krystal Proffitt","startTime":2769.87,"endTime":2774.6099999999997,"body":"of a stay at home mom doing a lot of these things"},{"speaker":"Krystal Proffitt","startTime":2769.87,"endTime":2774.6099999999997,"body":"part time and I mean even it's only I guess as of"},{"speaker":"Krystal Proffitt","startTime":2774.6099999999997,"endTime":2779.5299999999997,"body":"us recording this we're just now getting into like"},{"speaker":"Krystal Proffitt","startTime":2774.6099999999997,"endTime":2779.5299999999997,"body":"the first few weeks of my youngest son going to"},{"speaker":"Krystal Proffitt","startTime":2779.5299999999997,"endTime":2786.0699999999997,"body":"kindergarten so I'm just now stepping into doing"},{"speaker":"Krystal Proffitt","startTime":2779.5299999999997,"endTime":2786.0699999999997,"body":"this full time and for a long time I was like no I"},{"speaker":"Krystal Proffitt","startTime":2786.0699999999997,"endTime":2789.8199999999997,"body":"can't do that like I need to keep I need but I"},{"speaker":"Krystal Proffitt","startTime":2786.0699999999997,"endTime":2789.8199999999997,"body":"need to hire somebody else to do this I was so"},{"speaker":"Krystal Proffitt","startTime":2789.8199999999997,"endTime":2794.92,"body":"quick to say I need to hire someone in my business"},{"speaker":"Krystal Proffitt","startTime":2789.8199999999997,"endTime":2794.92,"body":"but then even when I was done with my business I"},{"speaker":"Krystal Proffitt","startTime":2794.92,"endTime":2805.6,"body":"was like there's this killer grows like what like"},{"speaker":"Krystal Proffitt","startTime":2794.92,"endTime":2805.6,"body":"lands on me like what's happening here. That's"},{"speaker":"Krystal Proffitt","startTime":2805.6,"endTime":2810.52,"body":"what I did. As well as like this is a gift to"},{"speaker":"Krystal Proffitt","startTime":2805.6,"endTime":2810.52,"body":"myself instead of focusing like I would rather"},{"speaker":"Krystal Proffitt","startTime":2810.52,"endTime":2816.85,"body":"spend a little bit more time in the business and"},{"speaker":"Krystal Proffitt","startTime":2810.52,"endTime":2816.85,"body":"outsource other places in our lives to I outsource"},{"speaker":"Krystal Proffitt","startTime":2816.85,"endTime":2822.5499999999997,"body":"like shopping like I do the curbside pickup at our"},{"speaker":"Krystal Proffitt","startTime":2816.85,"endTime":2822.5499999999997,"body":"local grocery store like so doing little things"},{"speaker":"Krystal Proffitt","startTime":2822.5499999999997,"endTime":2828.7,"body":"like that, that can help you. You think it's just"},{"speaker":"Krystal Proffitt","startTime":2822.5499999999997,"endTime":2828.7,"body":"the the personal and then the business side but"},{"speaker":"Krystal Proffitt","startTime":2828.7,"endTime":2833.41,"body":"there's so much overlap when you sit down and"},{"speaker":"Krystal Proffitt","startTime":2828.7,"endTime":2833.41,"body":"really look at like and I've heard this by many"},{"speaker":"Krystal Proffitt","startTime":2833.41,"endTime":2838.81,"body":"people who are like running activity, time"},{"speaker":"Krystal Proffitt","startTime":2833.41,"endTime":2838.81,"body":"management experts. It's like you do a log, like"},{"speaker":"Krystal Proffitt","startTime":2838.81,"endTime":2845.3199999999997,"body":"do a diary log of what you do over a week's time,"},{"speaker":"Krystal Proffitt","startTime":2838.81,"endTime":2845.3199999999997,"body":"every single thing. And it's so tedious, and it's"},{"speaker":"Krystal Proffitt","startTime":2845.3199999999997,"endTime":2850.63,"body":"the most ridiculous thing that you'll ever do. But"},{"speaker":"Krystal Proffitt","startTime":2845.3199999999997,"endTime":2850.63,"body":"at the end of the week, you'll have everything and"},{"speaker":"Krystal Proffitt","startTime":2850.63,"endTime":2856.66,"body":"you'll say, Oh, I can outsource this, or I can"},{"speaker":"Krystal Proffitt","startTime":2850.63,"endTime":2856.66,"body":"stop doing this, or I can like, this is not that"},{"speaker":"Krystal Proffitt","startTime":2856.66,"endTime":2861.94,"body":"important. And I can wait and do that at the end"},{"speaker":"Krystal Proffitt","startTime":2856.66,"endTime":2861.94,"body":"of the month, or whatever it is. But I'm just"},{"speaker":"Krystal Proffitt","startTime":2861.94,"endTime":2867.67,"body":"those baby steps to get started. And I just, I"},{"speaker":"Krystal Proffitt","startTime":2861.94,"endTime":2867.67,"body":"think that it's so important that you know,"},{"speaker":"Krystal Proffitt","startTime":2867.79,"endTime":2874.0,"body":"especially with you all working as a team, that"},{"speaker":"Krystal Proffitt","startTime":2867.79,"endTime":2874.0,"body":"you sit down together and say, How can we do like,"},{"speaker":"Krystal Proffitt","startTime":2874.0,"endTime":2878.17,"body":"what's the vision? What's the thing that would"},{"speaker":"Krystal Proffitt","startTime":2874.0,"endTime":2878.17,"body":"like really take us to the next level, because"},{"speaker":"Krystal Proffitt","startTime":2878.17,"endTime":2882.94,"body":"y'all are the only ones that will be able to do"},{"speaker":"Krystal Proffitt","startTime":2878.17,"endTime":2882.94,"body":"those things and then say, Where can we get some"},{"speaker":"Krystal Proffitt","startTime":2882.94,"endTime":2887.14,"body":"more help? And then when it comes to finding"},{"speaker":"Krystal Proffitt","startTime":2882.94,"endTime":2887.14,"body":"quality help, that really is a challenge. Like"},{"speaker":"Krystal Proffitt","startTime":2887.14,"endTime":2892.33,"body":"I'll agree with you Like, that's probably the"},{"speaker":"Krystal Proffitt","startTime":2887.14,"endTime":2892.33,"body":"hardest thing. But I think waiting for that right"},{"speaker":"Krystal Proffitt","startTime":2892.33,"endTime":2897.1,"body":"person, instead of training a bad person, and"},{"speaker":"Krystal Proffitt","startTime":2892.33,"endTime":2897.1,"body":"you're just like, I hope that this gets better. I"},{"speaker":"Krystal Proffitt","startTime":2897.1,"endTime":2902.3199999999997,"body":"think it's just easier to like cut bait and say"},{"speaker":"Krystal Proffitt","startTime":2897.1,"endTime":2902.3199999999997,"body":"no, we're gonna keep looking. Look for Yeah, yells"},{"speaker":"Veronica","startTime":2902.35,"endTime":2910.9,"body":"Yeah, yeah, definitely. And even if you"},{"speaker":"Veronica","startTime":2902.35,"endTime":2910.9,"body":"have to go at a slower pace, or Yeah, yes. Yeah, I"},{"speaker":"Veronica","startTime":2910.9,"endTime":2913.48,"body":"think I think that's, that's a good idea."},{"speaker":"Steve","startTime":2913.5699999999997,"endTime":2916.7799999999997,"body":"That's really good advice. And we're and"},{"speaker":"Steve","startTime":2913.5699999999997,"endTime":2916.7799999999997,"body":"that's where we're at is is sort of this"},{"speaker":"Steve","startTime":2916.7799999999997,"endTime":2919.18,"body":"reinvention place, sort of a noose? Yeah."},{"speaker":"Veronica","startTime":2920.14,"endTime":2922.18,"body":"We're, yeah, to look at like, yeah,"},{"speaker":"Veronica","startTime":2920.14,"endTime":2922.18,"body":"like,"},{"speaker":"Steve","startTime":2922.45,"endTime":2925.12,"body":"where do we want to go next? You know, so,"},{"speaker":"Steve","startTime":2922.45,"endTime":2925.12,"body":"yeah, so"},{"speaker":"Veronica","startTime":2925.12,"endTime":2928.24,"body":"our studio is going to be done soon."},{"speaker":"Veronica","startTime":2925.12,"endTime":2928.24,"body":"Hopefully,"},{"speaker":"Steve","startTime":2928.27,"endTime":2933.2799999999997,"body":"yeah, we kind of have a new studio and a"},{"speaker":"Steve","startTime":2928.27,"endTime":2933.2799999999997,"body":"new plate and new beginnings. Now we went from"},{"speaker":"Steve","startTime":2933.2799999999997,"endTime":2939.79,"body":"Utah out of North Carolina. So we're really"},{"speaker":"Steve","startTime":2933.2799999999997,"endTime":2939.79,"body":"excited about all these changes and stuff like"},{"speaker":"Steve","startTime":2939.79,"endTime":2940.21,"body":"that. So"},{"speaker":"Krystal Proffitt","startTime":2940.69,"endTime":2944.71,"body":"we will have to all will be"},{"speaker":"Krystal Proffitt","startTime":2940.69,"endTime":2944.71,"body":"watching on the YouTube channel to see are y'all"},{"speaker":"Krystal Proffitt","startTime":2944.71,"endTime":2946.93,"body":"gonna share like a behind the scenes of like,"},{"speaker":"Veronica","startTime":2946.96,"endTime":2949.0899999999997,"body":"yeah, we're thinking about"},{"speaker":"Steve","startTime":2949.0899999999997,"endTime":2954.37,"body":"Yeah, we're doing the kind of the every now"},{"speaker":"Steve","startTime":2949.0899999999997,"endTime":2954.37,"body":"and then we drop like a vlog style video. So where"},{"speaker":"Steve","startTime":2954.37,"endTime":2960.22,"body":"you can see, you know, all the, but they're"},{"speaker":"Steve","startTime":2954.37,"endTime":2960.22,"body":"already it's there because like we had to, we're"},{"speaker":"Steve","startTime":2960.22,"endTime":2962.2,"body":"shooting videos in hotel rooms and more"},{"speaker":"Veronica","startTime":2962.23,"endTime":2970.96,"body":"like, Yeah, something that we made a"},{"speaker":"Veronica","startTime":2962.23,"endTime":2970.96,"body":"commitment very early this year, because we"},{"speaker":"Veronica","startTime":2970.96,"endTime":2977.74,"body":"decided that we wanted to list our house and to"},{"speaker":"Veronica","startTime":2970.96,"endTime":2977.74,"body":"uproot our family and from Utah and move to"},{"speaker":"Veronica","startTime":2977.74,"endTime":2984.31,"body":"another state. So we knew that this year, what has"},{"speaker":"Veronica","startTime":2977.74,"endTime":2984.31,"body":"was going to come with a different set of"},{"speaker":"Veronica","startTime":2984.31,"endTime":2989.83,"body":"challenges for us as a company, and as a family,"},{"speaker":"Veronica","startTime":2984.31,"endTime":2989.83,"body":"too. So we just sat down and we made the"},{"speaker":"Veronica","startTime":2989.83,"endTime":2997.5699999999997,"body":"commitment that no matter what, you know, even if"},{"speaker":"Veronica","startTime":2989.83,"endTime":2997.5699999999997,"body":"we don't show up on social media, or even we like"},{"speaker":"Veronica","startTime":2997.5699999999997,"endTime":3003.06,"body":"a little bit on the podcast that our YouTube"},{"speaker":"Veronica","startTime":2997.5699999999997,"endTime":3003.06,"body":"channel was something that we were gonna honor."},{"speaker":"Veronica","startTime":3003.24,"endTime":3008.19,"body":"Yeah, and that will we're going to post videos"},{"speaker":"Veronica","startTime":3003.24,"endTime":3008.19,"body":"every Sunday no matter what. And I think we we've"},{"speaker":"Veronica","startTime":3008.19,"endTime":3010.5,"body":"done it. We don't know about this week though."},{"speaker":"Steve","startTime":3011.17,"endTime":3013.15,"body":"Hopefully there's one this week thatshows"},{"speaker":"Steve","startTime":3011.17,"endTime":3013.15,"body":"up."},{"speaker":"Veronica","startTime":3013.87,"endTime":3015.3399999999997,"body":"Yeah, but so far so good."},{"speaker":"Steve","startTime":3015.3399999999997,"endTime":3020.14,"body":"So far, so good. I think that's just you"},{"speaker":"Steve","startTime":3015.3399999999997,"endTime":3020.14,"body":"know, that's it is continuing to show up for our"},{"speaker":"Steve","startTime":3020.14,"endTime":3024.64,"body":"audience and at least so that people know we're"},{"speaker":"Steve","startTime":3020.14,"endTime":3024.64,"body":"still here, even though we're in this transitional"},{"speaker":"Steve","startTime":3024.64,"endTime":3027.7599999999998,"body":"place. And yeah, that's, that's important, but"},{"speaker":"Veronica","startTime":3027.85,"endTime":3033.88,"body":"and that it's, it's perfectly okay,"},{"speaker":"Veronica","startTime":3027.85,"endTime":3033.88,"body":"don't get discouraged, don't get sad, don't get"},{"speaker":"Veronica","startTime":3033.88,"endTime":3040.24,"body":"desperate, because right now you're in a situation"},{"speaker":"Veronica","startTime":3033.88,"endTime":3040.24,"body":"that you have to reassess. And there are other"},{"speaker":"Veronica","startTime":3040.24,"endTime":3046.69,"body":"things that are taking priority. Take this time to"},{"speaker":"Veronica","startTime":3040.24,"endTime":3046.69,"body":"refresh take this time to write down your you"},{"speaker":"Veronica","startTime":3046.69,"endTime":3053.38,"body":"know, new ideas for your podcast, or for your"},{"speaker":"Veronica","startTime":3046.69,"endTime":3053.38,"body":"YouTube channel if you have one. And just, yeah,"},{"speaker":"Veronica","startTime":3053.38,"endTime":3060.5499999999997,"body":"just embrace what's going on in your life right"},{"speaker":"Veronica","startTime":3053.38,"endTime":3060.5499999999997,"body":"now. And you're Yeah, show up as you are and, and"},{"speaker":"Veronica","startTime":3061.0,"endTime":3067.6,"body":"don't ghost your audience, keep them informed of"},{"speaker":"Veronica","startTime":3061.0,"endTime":3067.6,"body":"what's going on with your life with what's"},{"speaker":"Veronica","startTime":3067.6,"endTime":3073.21,"body":"happening, and then you just plan a big comeback."},{"speaker":"Veronica","startTime":3067.6,"endTime":3073.21,"body":"And that wouldn't mean that we're all humans"},{"speaker":"Veronica","startTime":3073.21,"endTime":3080.92,"body":"things happened. We have lives we have kids, we"},{"speaker":"Veronica","startTime":3073.21,"endTime":3080.92,"body":"get sick, we move and it's, it's it's okay."},{"speaker":"Krystal Proffitt","startTime":3082.21,"endTime":3087.64,"body":"I think that you just gave"},{"speaker":"Krystal Proffitt","startTime":3082.21,"endTime":3087.64,"body":"somebody listening a big gift in like just showing"},{"speaker":"Krystal Proffitt","startTime":3087.64,"endTime":3092.92,"body":"up as they are like sharing your humanity. And"},{"speaker":"Krystal Proffitt","startTime":3087.64,"endTime":3092.92,"body":"like, just keep going, just keep showing up."},{"speaker":"Krystal Proffitt","startTime":3092.95,"endTime":3097.69,"body":"Whatever you do, keep showing up. Because there's"},{"speaker":"Krystal Proffitt","startTime":3092.95,"endTime":3097.69,"body":"going to be someone in your audience like people"},{"speaker":"Krystal Proffitt","startTime":3097.69,"endTime":3101.7999999999997,"body":"listening, there's going to be someone in your"},{"speaker":"Krystal Proffitt","startTime":3097.69,"endTime":3101.7999999999997,"body":"audience is going to appreciate you showing up,"},{"speaker":"Krystal Proffitt","startTime":3101.98,"endTime":3108.0699999999997,"body":"just as we've all showed up here today with cats"},{"speaker":"Krystal Proffitt","startTime":3101.98,"endTime":3108.0699999999997,"body":"and like, in the background, like this is real"},{"speaker":"Krystal Proffitt","startTime":3108.0699999999997,"endTime":3113.1099999999997,"body":"life. And that's what this is all about is sharing"},{"speaker":"Krystal Proffitt","startTime":3108.0699999999997,"endTime":3113.1099999999997,"body":"the journey of everything that you're going"},{"speaker":"Krystal Proffitt","startTime":3113.1099999999997,"endTime":3120.25,"body":"through. So this has been so much fun, Veronica,"},{"speaker":"Krystal Proffitt","startTime":3113.1099999999997,"endTime":3120.25,"body":"Steve, but I actually have a few more rapid fire"},{"speaker":"Krystal Proffitt","startTime":3120.25,"endTime":3124.2999999999997,"body":"questions that we ask all of our guests. So are"},{"speaker":"Krystal Proffitt","startTime":3120.25,"endTime":3124.2999999999997,"body":"you up for those?"},{"speaker":"Steve","startTime":3124.33,"endTime":3130.27,"body":"Yes. So with the rapid fire Should we do"},{"speaker":"Steve","startTime":3124.33,"endTime":3130.27,"body":"like every other one so they're super rapid or do"},{"speaker":"Steve","startTime":3130.27,"endTime":3131.62,"body":"you want to do them at the same time"},{"speaker":"Veronica","startTime":3131.62,"endTime":3132.7,"body":"At the same time?"},{"speaker":"Steve","startTime":3132.73,"endTime":3133.48,"body":"Okay, okay."},{"speaker":"Krystal Proffitt","startTime":3133.6,"endTime":3138.3399999999997,"body":"These will be really good. Okay,"},{"speaker":"Krystal Proffitt","startTime":3133.6,"endTime":3138.3399999999997,"body":"so I only have three so that's not it's not really"},{"speaker":"Krystal Proffitt","startTime":3138.37,"endTime":3144.46,"body":"like a ton of them. So the first one is what piece"},{"speaker":"Krystal Proffitt","startTime":3138.37,"endTime":3144.46,"body":"of advice would you give to a brand new podcaster?"},{"speaker":"Veronica","startTime":3145.7799999999997,"endTime":3146.44,"body":"Start!"},{"speaker":"Steve","startTime":3147.179,"endTime":3152.7889999999998,"body":"Yeah, I would say the same thing. Just Just"},{"speaker":"Steve","startTime":3147.179,"endTime":3152.7889999999998,"body":"get going. Don't wait until you get the best gear"},{"speaker":"Steve","startTime":3152.7889999999998,"endTime":3158.0389999999998,"body":"the best microphone to start on your phone. Yeah,"},{"speaker":"Steve","startTime":3152.7889999999998,"endTime":3158.0389999999998,"body":"just start. Just start. And yeah."},{"speaker":"Veronica","startTime":3158.699,"endTime":3160.1389999999997,"body":"Now okay. Yeah."},{"speaker":"Krystal Proffitt","startTime":3160.589,"endTime":3162.029,"body":"Now yesterday."},{"speaker":"Veronica","startTime":3162.209,"endTime":3165.689,"body":"Yeah. doesn't have to be perfect."},{"speaker":"Krystal Proffitt","startTime":3166.3199999999997,"endTime":3172.89,"body":"Yes. The next one is a two part"},{"speaker":"Krystal Proffitt","startTime":3166.3199999999997,"endTime":3172.89,"body":"question. So it's number one. What's the dream"},{"speaker":"Krystal Proffitt","startTime":3172.89,"endTime":3180.0,"body":"podcast? You would love to be on? Number two, who"},{"speaker":"Krystal Proffitt","startTime":3172.89,"endTime":3180.0,"body":"is the dream podcast? Guest you would love to"},{"speaker":"Krystal Proffitt","startTime":3180.0,"endTime":3180.69,"body":"interview?"},{"speaker":"Steve","startTime":3182.46,"endTime":3195.5099999999998,"body":"You go."},{"speaker":"Veronica","startTime":3184.29,"endTime":3190.517,"body":"Oh, I was gonna say I like to be in"},{"speaker":"Veronica","startTime":3184.29,"endTime":3190.517,"body":"crime junkie will have to be dead or murdered. No,"},{"speaker":"Veronica","startTime":3190.589,"endTime":3197.25,"body":"I think I would like to be interviewed at Kathy"},{"speaker":"Veronica","startTime":3190.589,"endTime":3197.25,"body":"Heller's podcast. I know that she interviews"},{"speaker":"Veronica","startTime":3197.323,"endTime":3204.274,"body":"people in her community that has had tremendous"},{"speaker":"Veronica","startTime":3197.323,"endTime":3204.274,"body":"success and that because of her, so I would like"},{"speaker":"Veronica","startTime":3204.346,"endTime":3211.37,"body":"to being her podcast and be like, look at what"},{"speaker":"Veronica","startTime":3204.346,"endTime":3211.37,"body":"you've done. Look at look at where I am right now."},{"speaker":"Veronica","startTime":3211.442,"endTime":3217.38,"body":"And it's because you know, you planted the seed."},{"speaker":"Veronica","startTime":3211.442,"endTime":3217.38,"body":"And I forgot the second question."},{"speaker":"Krystal Proffitt","startTime":3218.1,"endTime":3219.5099999999998,"body":"Would you like to interview?"},{"speaker":"Veronica","startTime":3220.44,"endTime":3223.8599999999997,"body":"Oh, you go?"},{"speaker":"Steve","startTime":3224.0099999999998,"endTime":3230.85,"body":"I don't know. That's a hard question. I"},{"speaker":"Steve","startTime":3224.0099999999998,"endTime":3230.85,"body":"don't know because it's I don't know if it would"},{"speaker":"Steve","startTime":3230.85,"endTime":3237.93,"body":"be somebody in the podcast world or would probably"},{"speaker":"Steve","startTime":3230.85,"endTime":3237.93,"body":"be somebody more in the like the music world or"},{"speaker":"Steve","startTime":3237.93,"endTime":3245.52,"body":"something I don't even know. I would love to"},{"speaker":"Steve","startTime":3237.93,"endTime":3245.52,"body":"interview jack rise there from dark net diaries"},{"speaker":"Steve","startTime":3245.73,"endTime":3251.13,"body":"podcast. And to have something to do with that"},{"speaker":"Steve","startTime":3245.73,"endTime":3251.13,"body":"podcast to like, just get it get to be behind the"},{"speaker":"Steve","startTime":3251.13,"endTime":3254.37,"body":"scenes and see his work process because I'm a big"},{"speaker":"Steve","startTime":3251.13,"endTime":3254.37,"body":"fan of what"},{"speaker":"Veronica","startTime":3254.43,"endTime":3260.49,"body":"and then and then for me, I am a big"},{"speaker":"Veronica","startTime":3254.43,"endTime":3260.49,"body":"peloton fan. Oh, wait. Yeah, and one of the"},{"speaker":"Veronica","startTime":3260.49,"endTime":3265.92,"body":"peloton instructors. And her name is Robin, Robin,"},{"speaker":"Veronica","startTime":3260.49,"endTime":3265.92,"body":"nurse and Robin if you're listening to this, I"},{"speaker":"Veronica","startTime":3265.92,"endTime":3267.0,"body":"would like to interview you."},{"speaker":"Krystal Proffitt","startTime":3269.37,"endTime":3274.5899999999997,"body":"Because she is incredible. And"},{"speaker":"Krystal Proffitt","startTime":3269.37,"endTime":3274.5899999999997,"body":"I'm just like her after having little baby a"},{"speaker":"Krystal Proffitt","startTime":3274.5899999999997,"endTime":3288.81,"body":"thing. happening. I know right? Is she is so we're"},{"speaker":"Krystal Proffitt","startTime":3274.5899999999997,"endTime":3288.81,"body":"gonna link to Robin's Instagram account and he's"},{"speaker":"Krystal Proffitt","startTime":3288.81,"endTime":3299.25,"body":"phenomenal. The last question is Do you consider"},{"speaker":"Krystal Proffitt","startTime":3288.81,"endTime":3299.25,"body":"yourself a perfectionist?"},{"speaker":"Steve","startTime":3295.71,"endTime":3299.6099999999997,"body":"Yes. Well, yes,"},{"speaker":"Veronica","startTime":3299.6099999999997,"endTime":3300.5099999999998,"body":"I used to."},{"speaker":"Steve","startTime":3300.81,"endTime":3304.77,"body":"I used to but now Yeah, that's how I would"},{"speaker":"Steve","startTime":3300.81,"endTime":3304.77,"body":"say yes, but then it's like no,"},{"speaker":"Veronica","startTime":3304.8599999999997,"endTime":3312.15,"body":"I used to but now I'm finding fun and"},{"speaker":"Veronica","startTime":3304.8599999999997,"endTime":3312.15,"body":"I'm taking ownership of my mess and I'm letting go"},{"speaker":"Steve","startTime":3312.69,"endTime":3319.65,"body":"Yeah, like pardon me but this interview for"},{"speaker":"Steve","startTime":3312.69,"endTime":3319.65,"body":"example, like normally the camera not being right"},{"speaker":"Steve","startTime":3319.65,"endTime":3323.67,"body":"and us being too close in the background, you"},{"speaker":"Steve","startTime":3319.65,"endTime":3323.67,"body":"know, weird and the lighting is not right on us at"},{"speaker":"Steve","startTime":3323.67,"endTime":3328.92,"body":"all. Even if you're not having any intentions. I'm"},{"speaker":"Steve","startTime":3323.67,"endTime":3328.92,"body":"putting this anywhere for anyone to see what we"},{"speaker":"Steve","startTime":3328.92,"endTime":3333.9,"body":"look like. That would just not be I mean, we have"},{"speaker":"Steve","startTime":3328.92,"endTime":3333.9,"body":"to cancel you know, but now I just have to go with"},{"speaker":"Steve","startTime":3333.9,"endTime":3337.1099999999997,"body":"things. Yeah, like we just have to Yeah, because"},{"speaker":"Steve","startTime":3333.9,"endTime":3337.1099999999997,"body":"we are and do it."},{"speaker":"Veronica","startTime":3337.14,"endTime":3342.96,"body":"Yeah. And then the thing that we all"},{"speaker":"Veronica","startTime":3337.14,"endTime":3342.96,"body":"need to think about is that we may missing out on"},{"speaker":"Veronica","startTime":3342.96,"endTime":3347.43,"body":"opportunities because we need to have everything"},{"speaker":"Veronica","startTime":3342.96,"endTime":3347.43,"body":"perfect. You know the lighting has to be perfect"},{"speaker":"Veronica","startTime":3347.46,"endTime":3354.66,"body":"and we would have missed out on this like really"},{"speaker":"Veronica","startTime":3347.46,"endTime":3354.66,"body":"cool. conversation is really cool. Interview just"},{"speaker":"Veronica","startTime":3354.66,"endTime":3359.8199999999997,"body":"because the lighting is imperfect or whatever"},{"speaker":"Veronica","startTime":3354.66,"endTime":3359.8199999999997,"body":"we're here and you know, in this little room, it"},{"speaker":"Veronica","startTime":3359.8199999999997,"endTime":3365.6099999999997,"body":"doesn't matter what matters is that you show up"},{"speaker":"Veronica","startTime":3359.8199999999997,"endTime":3365.6099999999997,"body":"and then you meet people just, you know, have"},{"speaker":"Veronica","startTime":3365.6099999999997,"endTime":3367.44,"body":"conversations and have fun."},{"speaker":"Steve","startTime":3367.769,"endTime":3373.649,"body":"Yeah, but I do like being a perfectionist."},{"speaker":"Steve","startTime":3367.769,"endTime":3373.649,"body":"It gives me joy. to just be so nitpicky with"},{"speaker":"Steve","startTime":3373.649,"endTime":3376.769,"body":"things. It's like one of my great happiest times."},{"speaker":"Krystal Proffitt","startTime":3378.54,"endTime":3382.5899999999997,"body":"Well, I could tell you from my"},{"speaker":"Krystal Proffitt","startTime":3378.54,"endTime":3382.5899999999997,"body":"personal perspective, and many guests on the show,"},{"speaker":"Krystal Proffitt","startTime":3382.95,"endTime":3389.1,"body":"the title that we prefer is recovering"},{"speaker":"Krystal Proffitt","startTime":3382.95,"endTime":3389.1,"body":"perfectionist. Yeah, that's me. I'm like I'm a"},{"speaker":"Krystal Proffitt","startTime":3389.1,"endTime":3396.63,"body":"recovering perfectionist, and hand over my heart."},{"speaker":"Krystal Proffitt","startTime":3389.1,"endTime":3396.63,"body":"Yes, so much. This has been so much fun thank"},{"speaker":"Krystal Proffitt","startTime":3396.63,"endTime":3401.37,"body":"y'all for hanging out with us today. where's the"},{"speaker":"Krystal Proffitt","startTime":3396.63,"endTime":3401.37,"body":"best place for everybody to connect with you and"},{"speaker":"Krystal Proffitt","startTime":3401.37,"endTime":3403.02,"body":"learn more about what you do?"},{"speaker":"Veronica","startTime":3403.65,"endTime":3407.97,"body":"You can find us on Find us on youtube at"},{"speaker":"Veronica","startTime":3403.65,"endTime":3407.97,"body":"pod sound school"},{"speaker":"Steve","startTime":3408.87,"endTime":3413.73,"body":"and then Veronica hangs out on Instagram at"},{"speaker":"Steve","startTime":3408.87,"endTime":3413.73,"body":"pod sound school and I'm the Twitter guy at pod"},{"speaker":"Steve","startTime":3413.73,"endTime":3418.65,"body":"sound school. Yeah, come and say hi Yeah,"},{"speaker":"Steve","startTime":3413.73,"endTime":3418.65,"body":"whichever one you like more, you can come bug the"},{"speaker":"Steve","startTime":3418.65,"endTime":3424.44,"body":"bug is on me Of course. Yeah, it's usually around."},{"speaker":"Steve","startTime":3418.65,"endTime":3424.44,"body":"But if you're an audio if you're an audio nerd,"},{"speaker":"Steve","startTime":3424.44,"endTime":3430.98,"body":"please like I don't have friends. Everybody likes"},{"speaker":"Steve","startTime":3424.44,"endTime":3430.98,"body":"Veronica better, but that's all righ"},{"speaker":"Krystal Proffitt","startTime":3433.3199999999997,"endTime":3437.13,"body":"Well, we're gonna leave To all"},{"speaker":"Krystal Proffitt","startTime":3433.3199999999997,"endTime":3437.13,"body":"of those in the show notes, you'll be able to"},{"speaker":"Krystal Proffitt","startTime":3437.13,"endTime":3442.7999999999997,"body":"learn more about Veronica and Steve and all the"},{"speaker":"Krystal Proffitt","startTime":3437.13,"endTime":3442.7999999999997,"body":"incredible things that they're doing at pod sound"},{"speaker":"Krystal Proffitt","startTime":3442.7999999999997,"endTime":3449.37,"body":"school. Thank you all so much for being on the"},{"speaker":"Krystal Proffitt","startTime":3442.7999999999997,"endTime":3449.37,"body":"show today. This was so much fun!"},{"speaker":"Steve","startTime":3447.42,"endTime":3447.64,"body":"You're welcome it was. Yeah."},{"speaker":"Veronica","startTime":3447.64,"endTime":3452.0099999999998,"body":"Yeah. So much. Yeah."},{"speaker":"Outro","startTime":3452.0099999999998,"endTime":3457.888,"body":"You know, it's funny because I've had those"},{"speaker":"Outro","startTime":3452.0099999999998,"endTime":3457.888,"body":"same rapid fire questions for I mean, since the"},{"speaker":"Outro","startTime":3457.953,"endTime":3464.0899999999997,"body":"beginning, since the beginning of time, it's what"},{"speaker":"Outro","startTime":3457.953,"endTime":3464.0899999999997,"body":"it feels like. But since the beginning of the"},{"speaker":"Outro","startTime":3464.1549999999997,"endTime":3470.292,"body":"podcast, like I've always asked the same rapid"},{"speaker":"Outro","startTime":3464.1549999999997,"endTime":3470.292,"body":"fire questions. And I always like hey, you know,"},{"speaker":"Outro","startTime":3470.357,"endTime":3476.429,"body":"what's, what's the dream podcast? Who would you"},{"speaker":"Outro","startTime":3470.357,"endTime":3476.429,"body":"want to? Who show would you want to be on? Who"},{"speaker":"Outro","startTime":3476.4939999999997,"endTime":3482.89,"body":"would you want to interview? And can I just say, I"},{"speaker":"Outro","startTime":3476.4939999999997,"endTime":3482.89,"body":"want to interview people, just like Veronica and"},{"speaker":"Outro","startTime":3482.9539999999997,"endTime":3489.221,"body":"Steve, forever and ever. Because we had so much"},{"speaker":"Outro","startTime":3482.9539999999997,"endTime":3489.221,"body":"fun. The conversation was so genuine. And we just"},{"speaker":"Outro","startTime":3489.285,"endTime":3495.5519999999997,"body":"had a blast just being ourselves and you know,"},{"speaker":"Outro","startTime":3489.285,"endTime":3495.5519999999997,"body":"talking about true crime podcast and the fact that"},{"speaker":"Outro","startTime":3495.6169999999997,"endTime":3501.8179999999998,"body":"like, we're all you know, like, secretly afraid of"},{"speaker":"Outro","startTime":3495.6169999999997,"endTime":3501.8179999999998,"body":"like somebody coming in like to get us in the"},{"speaker":"Outro","startTime":3501.883,"endTime":3507.891,"body":"middle of the night or like, Oh my gosh, like,"},{"speaker":"Outro","startTime":3501.883,"endTime":3507.891,"body":"I'm, I'm still so just embarrassed of how just"},{"speaker":"Outro","startTime":3507.9559999999997,"endTime":3514.158,"body":"scared I get in the bathroom by myself. I know,"},{"speaker":"Outro","startTime":3507.9559999999997,"endTime":3514.158,"body":"I'm not the only one that pulls back the curtain"},{"speaker":"Outro","startTime":3514.2219999999998,"endTime":3520.424,"body":"to make sure the boogeyman is not back there."},{"speaker":"Outro","startTime":3514.2219999999998,"endTime":3520.424,"body":"Okay. Like, there's probably a whole generation of"},{"speaker":"Outro","startTime":3520.489,"endTime":3526.755,"body":"people that will do that forever, for the rest of"},{"speaker":"Outro","startTime":3520.489,"endTime":3526.755,"body":"their lives. But y'all, okay, this conversation"},{"speaker":"Outro","startTime":3526.8199999999997,"endTime":3533.2799999999997,"body":"was so good. And I cannot tell you. Like, I just,"},{"speaker":"Outro","startTime":3526.8199999999997,"endTime":3533.2799999999997,"body":"I could go on and on. Like, I felt like such a fan"},{"speaker":"Outro","startTime":3533.345,"endTime":3539.74,"body":"girl talking to Steven Veronica. And we just had"},{"speaker":"Outro","startTime":3533.345,"endTime":3539.74,"body":"so much fun, please go to the show notes and check"},{"speaker":"Outro","startTime":3539.805,"endTime":3546.007,"body":"them out, run to YouTube, and watch the videos"},{"speaker":"Outro","startTime":3539.805,"endTime":3546.007,"body":"because they're so helpful. And I think that they"},{"speaker":"Outro","startTime":3546.072,"endTime":3552.2729999999997,"body":"just bring such a fun element to creating their"},{"speaker":"Outro","startTime":3546.072,"endTime":3552.2729999999997,"body":"content, that it's just a joy to watch what they"},{"speaker":"Outro","startTime":3552.3379999999997,"endTime":3558.475,"body":"create. So the Show Notes for this episode are"},{"speaker":"Outro","startTime":3552.3379999999997,"endTime":3558.475,"body":"KrystalProffitt.com/Episode298. So go check them"},{"speaker":"Outro","startTime":3558.54,"endTime":3564.871,"body":"out, go follow him on Instagram go, just just go"},{"speaker":"Outro","startTime":3558.54,"endTime":3564.871,"body":"check out all their resources, because they're so"},{"speaker":"Outro","startTime":3564.9359999999997,"endTime":3570.879,"body":"much fun. I cannot wait to collaborate with them"},{"speaker":"Outro","startTime":3564.9359999999997,"endTime":3570.879,"body":"again. Because, like I said, I just want to"},{"speaker":"Outro","startTime":3570.944,"endTime":3577.0809999999997,"body":"interview people just like Veronica and Steve"},{"speaker":"Outro","startTime":3570.944,"endTime":3577.0809999999997,"body":"forever and ever because it was such a blast. And"},{"speaker":"Outro","startTime":3577.1459999999997,"endTime":3583.089,"body":"I hope that you enjoyed our conversation. But"},{"speaker":"Outro","startTime":3577.1459999999997,"endTime":3583.089,"body":"that's all I have for you today. So if this is"},{"speaker":"Outro","startTime":3583.154,"endTime":3589.4849999999997,"body":"your first time tuning in, welcome I'm so happy"},{"speaker":"Outro","startTime":3583.154,"endTime":3589.4849999999997,"body":"that you're here. Make sure you hit that subscribe"},{"speaker":"Outro","startTime":3589.549,"endTime":3595.7509999999997,"body":"follow button wherever you're listening to this"},{"speaker":"Outro","startTime":3589.549,"endTime":3595.7509999999997,"body":"podcast, and I would love it if you would take a"},{"speaker":"Outro","startTime":3595.816,"endTime":3602.082,"body":"screenshot and share it on social media. tag me"},{"speaker":"Outro","startTime":3595.816,"endTime":3602.082,"body":"tag pod sound school on Instagram and let us know"},{"speaker":"Outro","startTime":3602.147,"endTime":3609.06,"body":"what you thought about today's episode. But as"},{"speaker":"Outro","startTime":3602.147,"endTime":3609.06,"body":"always remember, keep it up. We all have to start somewhere."}]}