{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.39000000000001,"endTime":142.83,"body":"I love it whenever we can come to this"},{"speaker":"Intro","startTime":135.39000000000001,"endTime":142.83,"body":"podcast and have brand new conversations about"},{"speaker":"Intro","startTime":142.83,"endTime":149.97,"body":"topics that we've covered before. And today's"},{"speaker":"Intro","startTime":142.83,"endTime":149.97,"body":"guest is no different. We are covering a topic"},{"speaker":"Intro","startTime":149.97,"endTime":159.36,"body":"that we have talked about numerous times on this"},{"speaker":"Intro","startTime":149.97,"endTime":159.36,"body":"show. But every person's perspective brings"},{"speaker":"Intro","startTime":159.36,"endTime":167.37,"body":"something new to the table. It brings a new story,"},{"speaker":"Intro","startTime":159.36,"endTime":167.37,"body":"a new journey, and I'm just so excited. So today's"},{"speaker":"Intro","startTime":167.37,"endTime":175.08,"body":"guest is Christina Lenkowski and we are talking"},{"speaker":"Intro","startTime":167.37,"endTime":175.08,"body":"about podcast guesting podcasting in general, why"},{"speaker":"Intro","startTime":175.08,"endTime":181.74,"body":"we love the medium so much. And we're actually"},{"speaker":"Intro","startTime":175.08,"endTime":181.74,"body":"covering a topic I've never talked about before. I"},{"speaker":"Intro","startTime":181.74,"endTime":186.63,"body":"know right? Like, this is something I've never"},{"speaker":"Intro","startTime":181.74,"endTime":186.63,"body":"covered on the podcast, and I'm not going to tell"},{"speaker":"Intro","startTime":186.63,"endTime":192.6,"body":"you what it is you have to listen to the whole"},{"speaker":"Intro","startTime":186.63,"endTime":192.6,"body":"interview to really get the lowdown on what that"},{"speaker":"Intro","startTime":192.6,"endTime":200.61,"body":"is. But I'm excited. So enjoy my interview today"},{"speaker":"Intro","startTime":192.6,"endTime":200.61,"body":"with Christina Lenkowski. Let's get right to it."},{"speaker":"Intro","startTime":202.26,"endTime":207.69,"body":"Welcome to the Proffitt Podcast where we teach"},{"speaker":"Intro","startTime":202.26,"endTime":207.69,"body":"entrepreneurs how to start launch and market their"},{"speaker":"Intro","startTime":207.69,"endTime":212.79000000000002,"body":"podcast. I'm your host, Krystal Proffitt, and I'm"},{"speaker":"Intro","startTime":207.69,"endTime":212.79000000000002,"body":"so excited that you're here. Thanks for hanging"},{"speaker":"Intro","startTime":212.79000000000002,"endTime":217.2,"body":"out with me today. Because if you've been trying"},{"speaker":"Intro","startTime":212.79000000000002,"endTime":217.2,"body":"to figure out the world of podcasting, think of"},{"speaker":"Intro","startTime":217.2,"endTime":222.78,"body":"this show as the time saving shortcut you've been"},{"speaker":"Intro","startTime":217.2,"endTime":222.78,"body":"looking for. So let's get right to it, shall we?"},{"speaker":"Krystal Proffitt","startTime":226.47,"endTime":231.96,"body":"Alright, profit podcast"},{"speaker":"Krystal Proffitt","startTime":226.47,"endTime":231.96,"body":"listeners. I'm excited for today's guest. We were"},{"speaker":"Krystal Proffitt","startTime":231.96,"endTime":235.95,"body":"talking before we started recording. We're like,"},{"speaker":"Krystal Proffitt","startTime":231.96,"endTime":235.95,"body":"oh my gosh, like No, don't say anywhere. We got to"},{"speaker":"Krystal Proffitt","startTime":235.95,"endTime":241.05,"body":"talk about this, like, oh, well, this is gonna be"},{"speaker":"Krystal Proffitt","startTime":235.95,"endTime":241.05,"body":"an incredible episode. So welcome to the show,"},{"speaker":"Krystal Proffitt","startTime":241.05,"endTime":242.13,"body":"Christina."},{"speaker":"Christina Lenkowksi","startTime":242.37,"endTime":247.14,"body":"Thank you. I am just super"},{"speaker":"Christina Lenkowksi","startTime":242.37,"endTime":247.14,"body":"super pumped to be here in front of your audience."},{"speaker":"Christina Lenkowksi","startTime":247.14,"endTime":251.64,"body":"I just drank my coffee. And I'm just like, ready"},{"speaker":"Christina Lenkowksi","startTime":247.14,"endTime":251.64,"body":"to go. So let's let's do it."},{"speaker":"Krystal Proffitt","startTime":252.32999999999998,"endTime":256.5,"body":"It's funny, cuz I think we got"},{"speaker":"Krystal Proffitt","startTime":252.32999999999998,"endTime":256.5,"body":"each other fired up. Like we're like, oh, like,"},{"speaker":"Krystal Proffitt","startTime":256.5,"endTime":262.05,"body":"no, no, yeah, we're gonna talk about it at the"},{"speaker":"Krystal Proffitt","startTime":256.5,"endTime":262.05,"body":"podcast. But I'm always excited to talk to other"},{"speaker":"Krystal Proffitt","startTime":262.05,"endTime":268.8,"body":"people that are in the podcasting space, whatever"},{"speaker":"Krystal Proffitt","startTime":262.05,"endTime":268.8,"body":"capacity that looks like. And I want to know,"},{"speaker":"Krystal Proffitt","startTime":268.8,"endTime":274.68,"body":"because I know you have this beautiful blend of"},{"speaker":"Krystal Proffitt","startTime":268.8,"endTime":274.68,"body":"being in PR for a long time, and also doing"},{"speaker":"Krystal Proffitt","startTime":274.68,"endTime":280.28999999999996,"body":"podcasting stuff. So tell us a little bit about"},{"speaker":"Krystal Proffitt","startTime":274.68,"endTime":280.28999999999996,"body":"your journey and how you got to do or how you're"},{"speaker":"Krystal Proffitt","startTime":280.28999999999996,"endTime":282.45000000000005,"body":"doing the podcast stuff that you're doing today."},{"speaker":"Christina Lenkowksi","startTime":282.719,"endTime":286.799,"body":"Yeah, absolutely. So like"},{"speaker":"Christina Lenkowksi","startTime":282.719,"endTime":286.799,"body":"Krystal just said, I've actually been doing PR for"},{"speaker":"Christina Lenkowksi","startTime":286.799,"endTime":293.549,"body":"15 years, a little over 15 years. It was my first"},{"speaker":"Christina Lenkowksi","startTime":286.799,"endTime":293.549,"body":"job out of college. And I just continued to do it"},{"speaker":"Christina Lenkowksi","startTime":293.549,"endTime":298.949,"body":"ever since then in different capacities. And it's"},{"speaker":"Christina Lenkowksi","startTime":293.549,"endTime":298.949,"body":"actually kind of funny, because when I was growing"},{"speaker":"Christina Lenkowksi","startTime":298.949,"endTime":303.509,"body":"up, I was like, my mom was like, I think you're"},{"speaker":"Christina Lenkowksi","startTime":298.949,"endTime":303.509,"body":"gonna be in PR. My mom was a director of"},{"speaker":"Christina Lenkowksi","startTime":303.509,"endTime":309.509,"body":"executive, a nonprofit. And I was like, Mom, no,"},{"speaker":"Christina Lenkowksi","startTime":303.509,"endTime":309.509,"body":"I'm a writer. Like, you don't even get me, like"},{"speaker":"Christina Lenkowksi","startTime":309.509,"endTime":313.829,"body":"you don't even understand, you know, like how all"},{"speaker":"Christina Lenkowksi","startTime":309.509,"endTime":313.829,"body":"teenage girls are to their moms. And then the"},{"speaker":"Christina Lenkowksi","startTime":313.829,"endTime":317.639,"body":"first like, right when I got out of college, I got"},{"speaker":"Christina Lenkowksi","startTime":313.829,"endTime":317.639,"body":"offered two jobs. One was a copy editor to"},{"speaker":"Christina Lenkowksi","startTime":317.639,"endTime":323.429,"body":"newspaper and one was to do PR for this comics"},{"speaker":"Christina Lenkowksi","startTime":317.639,"endTime":323.429,"body":"company, in my hometown of Portland, Oregon. And I"},{"speaker":"Christina Lenkowksi","startTime":323.429,"endTime":327.929,"body":"was like, well, like, I don't really want to sit"},{"speaker":"Christina Lenkowksi","startTime":323.429,"endTime":327.929,"body":"by myself in this. I'm very socialist. Like, I"},{"speaker":"Christina Lenkowksi","startTime":327.929,"endTime":331.949,"body":"don't really want to sit by myself in this office."},{"speaker":"Christina Lenkowksi","startTime":327.929,"endTime":331.949,"body":"So why don't I go ahead and do the PR job. And she"},{"speaker":"Christina Lenkowksi","startTime":331.949,"endTime":337.469,"body":"was exactly right. It was the perfect mix for me"},{"speaker":"Christina Lenkowksi","startTime":331.949,"endTime":337.469,"body":"of still being able to write but also being able"},{"speaker":"Christina Lenkowksi","startTime":337.469,"endTime":342.59900000000005,"body":"to be very social and being with other people like"},{"speaker":"Christina Lenkowksi","startTime":337.469,"endTime":342.59900000000005,"body":"I, you know, I just had a lot, a lot of fun. So"},{"speaker":"Christina Lenkowksi","startTime":342.59900000000005,"endTime":346.919,"body":"that's kind of what started me down the PR"},{"speaker":"Christina Lenkowksi","startTime":342.59900000000005,"endTime":346.919,"body":"journey. I've worked for agencies ever since then,"},{"speaker":"Christina Lenkowksi","startTime":347.18899999999996,"endTime":352.409,"body":"um, you know, up until about six years ago, which"},{"speaker":"Christina Lenkowksi","startTime":347.18899999999996,"endTime":352.409,"body":"is when I had my daughter. So yeah, I work for"},{"speaker":"Christina Lenkowksi","startTime":352.409,"endTime":357.05899999999997,"body":"agencies all over the US. My husband, I lived on"},{"speaker":"Christina Lenkowksi","startTime":352.409,"endTime":357.05899999999997,"body":"the East Coast for a while we now live in Boise,"},{"speaker":"Christina Lenkowksi","startTime":357.05899999999997,"endTime":362.519,"body":"Idaho, but we're from from Portland, Oregon. So"},{"speaker":"Christina Lenkowksi","startTime":357.05899999999997,"endTime":362.519,"body":"we've lived all over and I've done PR all over the"},{"speaker":"Christina Lenkowksi","startTime":362.519,"endTime":370.499,"body":"United States. And so anyways, we we came back"},{"speaker":"Christina Lenkowksi","startTime":362.519,"endTime":370.499,"body":"here. And after I had my daughter in 2014, I"},{"speaker":"Christina Lenkowksi","startTime":370.499,"endTime":377.129,"body":"decided that I didn't want to be a Senior Account"},{"speaker":"Christina Lenkowksi","startTime":370.499,"endTime":377.129,"body":"Executive anymore at a PR agency. And so I just"},{"speaker":"Christina Lenkowksi","startTime":377.129,"endTime":384.539,"body":"took everything off. And about a year later,"},{"speaker":"Christina Lenkowksi","startTime":377.129,"endTime":384.539,"body":"people started to reach out to me. And they'd"},{"speaker":"Christina Lenkowksi","startTime":384.539,"endTime":389.459,"body":"worked with me before. And they were wondering if"},{"speaker":"Christina Lenkowksi","startTime":384.539,"endTime":389.459,"body":"I could just, you know, do projects for them or do"},{"speaker":"Christina Lenkowksi","startTime":389.459,"endTime":396.23900000000003,"body":"some work for them. And my specialty was tourism,"},{"speaker":"Christina Lenkowksi","startTime":389.459,"endTime":396.23900000000003,"body":"public relations. So that's what I specifically"},{"speaker":"Christina Lenkowksi","startTime":396.479,"endTime":402.779,"body":"specialized in at the time. And so that was great"},{"speaker":"Christina Lenkowksi","startTime":396.479,"endTime":402.779,"body":"for about a year I just did contracts and"},{"speaker":"Christina Lenkowksi","startTime":402.779,"endTime":409.349,"body":"freelance and things like that, which was awesome."},{"speaker":"Christina Lenkowksi","startTime":402.779,"endTime":409.349,"body":"But I was seeing similar themes of the questions"},{"speaker":"Christina Lenkowksi","startTime":409.349,"endTime":415.889,"body":"that people were asking and the work that they"},{"speaker":"Christina Lenkowksi","startTime":409.349,"endTime":415.889,"body":"were wanting me to do. So I ended up taking B"},{"speaker":"Christina Lenkowksi","startTime":415.889,"endTime":421.67900000000003,"body":"school through Marie Forleo and was I bought it"},{"speaker":"Christina Lenkowksi","startTime":415.889,"endTime":421.67900000000003,"body":"through Amy Porterfield, which I know you just did"},{"speaker":"Christina Lenkowksi","startTime":421.67900000000003,"endTime":428.729,"body":"an awesome launch with Amy Porterfield of DCA, and"},{"speaker":"Christina Lenkowksi","startTime":421.67900000000003,"endTime":428.729,"body":"I ended up becoming one of her 100 finishers. So"},{"speaker":"Christina Lenkowksi","startTime":428.729,"endTime":436.859,"body":"100 People that which our mutual friend Melanie"},{"speaker":"Christina Lenkowksi","startTime":428.729,"endTime":436.859,"body":"How is also a finish And so I became one of those"},{"speaker":"Christina Lenkowksi","startTime":436.859,"endTime":441.749,"body":"people. And I launched my first course, which was"},{"speaker":"Christina Lenkowksi","startTime":436.859,"endTime":441.749,"body":"the media pitching for destinations masterclass."},{"speaker":"Christina Lenkowksi","startTime":442.349,"endTime":451.649,"body":"And even though I taught publicity, I did no"},{"speaker":"Christina Lenkowksi","startTime":442.349,"endTime":451.649,"body":"publicity for my course launch. And it was a huge"},{"speaker":"Christina Lenkowksi","startTime":451.649,"endTime":458.639,"body":"mistake. For me personally, I didn't, I spent a"},{"speaker":"Christina Lenkowksi","startTime":451.649,"endTime":458.639,"body":"lot of money on ads, I did all these things. And I"},{"speaker":"Christina Lenkowksi","startTime":458.639,"endTime":464.039,"body":"just really didn't see the return at all. And so"},{"speaker":"Christina Lenkowksi","startTime":458.639,"endTime":464.039,"body":"the next time I launched the course, I was like,"},{"speaker":"Christina Lenkowksi","startTime":464.069,"endTime":469.799,"body":"Oh, I'm doing this my way. And I started getting"},{"speaker":"Christina Lenkowksi","startTime":464.069,"endTime":469.799,"body":"myself booked on a bunch of podcasts. And the"},{"speaker":"Christina Lenkowksi","startTime":469.799,"endTime":477.17900000000003,"body":"difference that I saw was incredible. People"},{"speaker":"Christina Lenkowksi","startTime":469.799,"endTime":477.17900000000003,"body":"coming to me, people seeking me out, they wanted"},{"speaker":"Christina Lenkowksi","startTime":477.17900000000003,"endTime":481.529,"body":"to buy the course. But they also want to see how"},{"speaker":"Christina Lenkowksi","startTime":477.17900000000003,"endTime":481.529,"body":"they could work with me further, things like that."},{"speaker":"Christina Lenkowksi","startTime":481.529,"endTime":486.599,"body":"And I was like, oh, man, this is something that is"},{"speaker":"Christina Lenkowksi","startTime":481.529,"endTime":486.599,"body":"not talked about enough in this entrepreneurship"},{"speaker":"Christina Lenkowksi","startTime":486.599,"endTime":492.299,"body":"world, like the power of publicity, and what it"},{"speaker":"Christina Lenkowksi","startTime":486.599,"endTime":492.299,"body":"can do for a business. So that's really a little"},{"speaker":"Christina Lenkowksi","startTime":492.299,"endTime":497.969,"body":"over a year ago, I started publicity by Christina."},{"speaker":"Christina Lenkowksi","startTime":492.299,"endTime":497.969,"body":"And ever since then, we've been pitching clients"},{"speaker":"Christina Lenkowksi","startTime":497.969,"endTime":503.339,"body":"to get them booked on shows. And then we also, you"},{"speaker":"Christina Lenkowksi","startTime":497.969,"endTime":503.339,"body":"know, have a training and a VIP day as well."},{"speaker":"Krystal Proffitt","startTime":504.119,"endTime":508.73900000000003,"body":"That's awesome. Oh my gosh, like"},{"speaker":"Krystal Proffitt","startTime":504.119,"endTime":508.73900000000003,"body":"that's what a journey, you know, to go. Yeah, I'm"},{"speaker":"Krystal Proffitt","startTime":509.069,"endTime":515.6990000000001,"body":"doing this, you know, like, really intense. Was it"},{"speaker":"Krystal Proffitt","startTime":509.069,"endTime":515.6990000000001,"body":"all corporate? Or was it like a blend in your PR,"},{"speaker":"Krystal Proffitt","startTime":515.6990000000001,"endTime":518.6089999999999,"body":"Jelena kind of different organizations? Oh, yeah,"},{"speaker":"Christina Lenkowksi","startTime":518.6089999999999,"endTime":521.759,"body":"all different kinds of"},{"speaker":"Christina Lenkowksi","startTime":518.6089999999999,"endTime":521.759,"body":"organizations, I worked for some corporate, so"},{"speaker":"Christina Lenkowksi","startTime":521.759,"endTime":527.729,"body":"some just directly in the PR department of some,"},{"speaker":"Christina Lenkowksi","startTime":521.759,"endTime":527.729,"body":"you know, companies, but then agencies as well,"},{"speaker":"Christina Lenkowksi","startTime":527.729,"endTime":533.669,"body":"where I worked with like Cirque du Soleil, to"},{"speaker":"Christina Lenkowksi","startTime":527.729,"endTime":533.669,"body":"iRobot to, you know, down to like Mom and Pop type"},{"speaker":"Christina Lenkowksi","startTime":533.669,"endTime":538.799,"body":"shops and that type of thing. So yeah, it was just"},{"speaker":"Christina Lenkowksi","startTime":533.669,"endTime":538.799,"body":"really a blend all over the place of different"},{"speaker":"Christina Lenkowksi","startTime":538.799,"endTime":546.779,"body":"kind of, you know, PR experiences. And that being"},{"speaker":"Christina Lenkowksi","startTime":538.799,"endTime":546.779,"body":"TV, print, podcast, you know, all that stuff. And"},{"speaker":"Christina Lenkowksi","startTime":546.8389999999999,"endTime":550.9490000000001,"body":"again, now that I'm in the podcast world, and the"},{"speaker":"Christina Lenkowksi","startTime":546.8389999999999,"endTime":550.9490000000001,"body":"reason that I really double down and only do"},{"speaker":"Christina Lenkowksi","startTime":550.9490000000001,"endTime":557.249,"body":"podcasts is I truly believe that it's one of the"},{"speaker":"Christina Lenkowksi","startTime":550.9490000000001,"endTime":557.249,"body":"best ways for people to get out in front of other"},{"speaker":"Christina Lenkowksi","startTime":557.249,"endTime":558.809,"body":"people and to share their stories."},{"speaker":"Krystal Proffitt","startTime":559.259,"endTime":563.789,"body":"Yeah. Oh, my gosh, that's so"},{"speaker":"Krystal Proffitt","startTime":559.259,"endTime":563.789,"body":"interesting. So I want to know, like, right off"},{"speaker":"Krystal Proffitt","startTime":563.789,"endTime":570.569,"body":"the top of my head, what is kind of the difference"},{"speaker":"Krystal Proffitt","startTime":563.789,"endTime":570.569,"body":"between podcast guesting versus traditional PR?"},{"speaker":"Krystal Proffitt","startTime":570.569,"endTime":576.9290000000001,"body":"Like, why do you think it's so much more impactful"},{"speaker":"Krystal Proffitt","startTime":570.569,"endTime":576.9290000000001,"body":"for someone to be a guest on a podcast? versus,"},{"speaker":"Krystal Proffitt","startTime":577.049,"endTime":581.9390000000001,"body":"you know, hey, we got to get you on TV, and we"},{"speaker":"Krystal Proffitt","startTime":577.049,"endTime":581.9390000000001,"body":"want to get you in these. You know, it's so funny."},{"speaker":"Krystal Proffitt","startTime":581.9390000000001,"endTime":586.7090000000001,"body":"I'm dating myself. I'm like newspapers and"},{"speaker":"Krystal Proffitt","startTime":581.9390000000001,"endTime":586.7090000000001,"body":"magazines. And I'm like, I don't really know that"},{"speaker":"Krystal Proffitt","startTime":586.7090000000001,"endTime":587.639,"body":"that's the thing people do"},{"speaker":"Christina Lenkowksi","startTime":587.64,"endTime":592.89,"body":"want to get in those things."},{"speaker":"Christina Lenkowksi","startTime":587.64,"endTime":592.89,"body":"So don't worry, they do they do. Um, you know, I'm"},{"speaker":"Christina Lenkowksi","startTime":592.89,"endTime":597.39,"body":"really glad you asked that. Because this is a"},{"speaker":"Christina Lenkowksi","startTime":592.89,"endTime":597.39,"body":"question that that comes up quite a bit for"},{"speaker":"Christina Lenkowksi","startTime":597.39,"endTime":600.63,"body":"people, they'll say, Well, I'm interested in doing"},{"speaker":"Christina Lenkowksi","startTime":597.39,"endTime":600.63,"body":"TV, or I'm interested in doing this or that,"},{"speaker":"Christina Lenkowksi","startTime":600.63,"endTime":607.71,"body":"whatever. Um, look, I'm not here to say that those"},{"speaker":"Christina Lenkowksi","startTime":600.63,"endTime":607.71,"body":"things aren't great. But what I'm here to say is"},{"speaker":"Christina Lenkowksi","startTime":607.71,"endTime":613.56,"body":"what is your end goal. And if your end goal is"},{"speaker":"Christina Lenkowksi","startTime":607.71,"endTime":613.56,"body":"that you want to get people buying from you to"},{"speaker":"Christina Lenkowksi","startTime":613.56,"endTime":619.23,"body":"your list, etc, being on something like a podcast,"},{"speaker":"Christina Lenkowksi","startTime":613.56,"endTime":619.23,"body":"where you can give a distinct clear call to"},{"speaker":"Christina Lenkowksi","startTime":619.23,"endTime":626.52,"body":"action, and tell your story is what's really going"},{"speaker":"Christina Lenkowksi","startTime":619.23,"endTime":626.52,"body":"to get people over to you. When you're on TV. When"},{"speaker":"Christina Lenkowksi","startTime":626.52,"endTime":631.38,"body":"you're in a magazine, there's no call to action. A"},{"speaker":"Christina Lenkowksi","startTime":626.52,"endTime":631.38,"body":"lot of times, it's just something very simple."},{"speaker":"Christina Lenkowksi","startTime":631.38,"endTime":635.94,"body":"Like I might give a quote and then says Christina"},{"speaker":"Christina Lenkowksi","startTime":631.38,"endTime":635.94,"body":"Lynn Koski, founder of publicity by Christina,"},{"speaker":"Christina Lenkowksi","startTime":636.1800000000001,"endTime":641.79,"body":"there's no other information about what I do what"},{"speaker":"Christina Lenkowksi","startTime":636.1800000000001,"endTime":641.79,"body":"my company is anything like that. So as a"},{"speaker":"Christina Lenkowksi","startTime":641.79,"endTime":647.07,"body":"credibility thing, they're great. You know, I can"},{"speaker":"Christina Lenkowksi","startTime":641.79,"endTime":647.07,"body":"then put on my website, Hey, I've been featured in"},{"speaker":"Christina Lenkowksi","startTime":647.07,"endTime":653.55,"body":"X, X and X X, and that does matter. But when it"},{"speaker":"Christina Lenkowksi","startTime":647.07,"endTime":653.55,"body":"comes to actually getting people over to you"},{"speaker":"Christina Lenkowksi","startTime":653.58,"endTime":657.96,"body":"getting people like reaching out to you, that is"},{"speaker":"Christina Lenkowksi","startTime":653.58,"endTime":657.96,"body":"happening, because you're on a podcast."},{"speaker":"Krystal Proffitt","startTime":658.499,"endTime":663.569,"body":"Yeah, that's really that's"},{"speaker":"Krystal Proffitt","startTime":658.499,"endTime":663.569,"body":"really good. And that's like bringing up the, the"},{"speaker":"Krystal Proffitt","startTime":663.569,"endTime":670.919,"body":"call to action piece is really important, because"},{"speaker":"Krystal Proffitt","startTime":663.569,"endTime":670.919,"body":"I think that a lot of people underestimate that."},{"speaker":"Krystal Proffitt","startTime":671.309,"endTime":677.399,"body":"Not only the call to action, but like you said,"},{"speaker":"Krystal Proffitt","startTime":671.309,"endTime":677.399,"body":"the connection that would make someone enticed to"},{"speaker":"Krystal Proffitt","startTime":677.399,"endTime":683.159,"body":"follow that call to action, because it is it's all"},{"speaker":"Krystal Proffitt","startTime":677.399,"endTime":683.159,"body":"like there's these little mini baby steps that"},{"speaker":"Krystal Proffitt","startTime":683.159,"endTime":688.7090000000001,"body":"happen in a podcast interview that I mean, anybody"},{"speaker":"Krystal Proffitt","startTime":683.159,"endTime":688.7090000000001,"body":"listening to today's episode is going to know"},{"speaker":"Krystal Proffitt","startTime":688.7090000000001,"endTime":694.949,"body":"like, oh, I now know Christina's story. I know who"},{"speaker":"Krystal Proffitt","startTime":688.7090000000001,"endTime":694.949,"body":"she is. I know what she's about. I know, kind of"},{"speaker":"Krystal Proffitt","startTime":694.949,"endTime":699.569,"body":"like you can get on some of those soapbox"},{"speaker":"Krystal Proffitt","startTime":694.949,"endTime":699.569,"body":"principles, which we have some coming up in a"},{"speaker":"Krystal Proffitt","startTime":699.569,"endTime":707.399,"body":"second. We're gonna get we're gonna get on a"},{"speaker":"Krystal Proffitt","startTime":699.569,"endTime":707.399,"body":"soapbox. But it's like, it gives you that"},{"speaker":"Krystal Proffitt","startTime":707.399,"endTime":711.629,"body":"opportunity. And you're absolutely right. You"},{"speaker":"Krystal Proffitt","startTime":707.399,"endTime":711.629,"body":"know, I may look at something I'm thinking back to"},{"speaker":"Krystal Proffitt","startTime":711.629,"endTime":715.799,"body":"whenever I used to flip through magazines on a"},{"speaker":"Krystal Proffitt","startTime":711.629,"endTime":715.799,"body":"regular basis, and I'd see something and then say,"},{"speaker":"Krystal Proffitt","startTime":715.979,"endTime":721.679,"body":"Oh, that's great. That's an awesome idea. Okay,"},{"speaker":"Krystal Proffitt","startTime":715.979,"endTime":721.679,"body":"that's who wrote it. Okay, next thing, you know,"},{"speaker":"Krystal Proffitt","startTime":721.679,"endTime":728.669,"body":"and it's like, it's this fleeting moment, but for"},{"speaker":"Krystal Proffitt","startTime":721.679,"endTime":728.669,"body":"whatever reason, that podcast connection, you hear"},{"speaker":"Krystal Proffitt","startTime":728.669,"endTime":733.829,"body":"someone in your, you know, in your earbuds in your"},{"speaker":"Krystal Proffitt","startTime":728.669,"endTime":733.829,"body":"pods, whatever you're listening on in your car,"},{"speaker":"Krystal Proffitt","startTime":734.069,"endTime":738.359,"body":"and your Like, I want to get to know more about"},{"speaker":"Krystal Proffitt","startTime":734.069,"endTime":738.359,"body":"that person. Exactly. Go look them up on"},{"speaker":"Krystal Proffitt","startTime":738.359,"endTime":743.219,"body":"Instagram, I want to go look at their website, I"},{"speaker":"Krystal Proffitt","startTime":738.359,"endTime":743.219,"body":"want to go see what they're doing. So I really"},{"speaker":"Krystal Proffitt","startTime":743.249,"endTime":743.849,"body":"have someone,"},{"speaker":"Christina Lenkowksi","startTime":743.85,"endTime":746.58,"body":"like I said, there's some PR"},{"speaker":"Christina Lenkowksi","startTime":743.85,"endTime":746.58,"body":"for a long time. I've never seen as much"},{"speaker":"Christina Lenkowksi","startTime":746.58,"endTime":751.8,"body":"connection through any kind of outlet as I do"},{"speaker":"Christina Lenkowksi","startTime":746.58,"endTime":751.8,"body":"through podcasts. And that's exactly what you just"},{"speaker":"Christina Lenkowksi","startTime":751.8,"endTime":757.5,"body":"said is, you know, I have people DM me that heard"},{"speaker":"Christina Lenkowksi","startTime":751.8,"endTime":757.5,"body":"me on a podcast months ago. And they're like, hey,"},{"speaker":"Christina Lenkowksi","startTime":757.5,"endTime":763.2,"body":"I really liked what you had to say about XYZ, that"},{"speaker":"Christina Lenkowksi","startTime":757.5,"endTime":763.2,"body":"does not happen from my being in a magazine. That"},{"speaker":"Christina Lenkowksi","startTime":763.2,"endTime":768.3,"body":"does not happen from other stuff. And that's what"},{"speaker":"Christina Lenkowksi","startTime":763.2,"endTime":768.3,"body":"I think is so special about podcasts and why I"},{"speaker":"Christina Lenkowksi","startTime":768.33,"endTime":769.74,"body":"move forward with only them."},{"speaker":"Krystal Proffitt","startTime":770.46,"endTime":774.51,"body":"Yeah, that's awesome. Well, now"},{"speaker":"Krystal Proffitt","startTime":770.46,"endTime":774.51,"body":"that we've we've teased it, we have to talk about"},{"speaker":"Krystal Proffitt","startTime":774.51,"endTime":780.0600000000001,"body":"it. So, Christina, we were getting, we were"},{"speaker":"Krystal Proffitt","startTime":774.51,"endTime":780.0600000000001,"body":"getting a little ranty before this started, and I"},{"speaker":"Krystal Proffitt","startTime":780.0600000000001,"endTime":785.7,"body":"was like, Wait, we have to talk. Yeah, because"},{"speaker":"Krystal Proffitt","startTime":780.0600000000001,"endTime":785.7,"body":"we've never talked about this topic before. Okay,"},{"speaker":"Krystal Proffitt","startTime":785.7,"endTime":793.95,"body":"so tell me the subject that you brought up and"},{"speaker":"Krystal Proffitt","startTime":785.7,"endTime":793.95,"body":"tell me the experience, either that you have had"},{"speaker":"Krystal Proffitt","startTime":793.95,"endTime":799.5,"body":"or that you've had clients come to you like, just"},{"speaker":"Krystal Proffitt","startTime":793.95,"endTime":799.5,"body":"tell us all the behind the scenes of what, and"},{"speaker":"Krystal Proffitt","startTime":799.5,"endTime":800.28,"body":"then we'll go from there?"},{"speaker":"Christina Lenkowksi","startTime":800.61,"endTime":804.96,"body":"Sure, absolutely. So as I"},{"speaker":"Christina Lenkowksi","startTime":800.61,"endTime":804.96,"body":"mentioned before, one of the services that we"},{"speaker":"Christina Lenkowksi","startTime":804.96,"endTime":811.5,"body":"offer at our agency is we pitch on behalf of our"},{"speaker":"Christina Lenkowksi","startTime":804.96,"endTime":811.5,"body":"clients. So we're out there, you know, pitching"},{"speaker":"Christina Lenkowksi","startTime":811.5,"endTime":816.45,"body":"them to shows that are aligned, like they're the"},{"speaker":"Christina Lenkowksi","startTime":811.5,"endTime":816.45,"body":"right audience. And recently, I had a big pitch"},{"speaker":"Christina Lenkowksi","startTime":816.45,"endTime":820.5600000000001,"body":"week, last week. So that's where I really focus my"},{"speaker":"Christina Lenkowksi","startTime":816.45,"endTime":820.5600000000001,"body":"week, and I spent a lot of hours doing pitching."},{"speaker":"Christina Lenkowksi","startTime":821.7,"endTime":827.34,"body":"And I got back, probably overall, those pitches,"},{"speaker":"Christina Lenkowksi","startTime":821.7,"endTime":827.34,"body":"three or four responses that said, Hey, we're"},{"speaker":"Christina Lenkowksi","startTime":827.34,"endTime":833.67,"body":"really interested in having so and so on our show,"},{"speaker":"Christina Lenkowksi","startTime":827.34,"endTime":833.67,"body":"it would cost this much to have them on the show."},{"speaker":"Christina Lenkowksi","startTime":833.79,"endTime":840.48,"body":"And that goes towards blah, blah, blah, marketing,"},{"speaker":"Christina Lenkowksi","startTime":833.79,"endTime":840.48,"body":"data, whatever. And I am here to tell you that"},{"speaker":"Christina Lenkowksi","startTime":840.48,"endTime":847.17,"body":"that is a huge, huge mistake. And I'm going to"},{"speaker":"Christina Lenkowksi","startTime":840.48,"endTime":847.17,"body":"break down why. And, you know, it doesn't matter"},{"speaker":"Christina Lenkowksi","startTime":847.17,"endTime":853.92,"body":"the amount, it doesn't matter if you're asking for"},{"speaker":"Christina Lenkowksi","startTime":847.17,"endTime":853.92,"body":"$5 $500 $5,000. The second that you have a guest"},{"speaker":"Christina Lenkowksi","startTime":853.98,"endTime":861.6,"body":"pay to be on your show, it becomes an ad. And so"},{"speaker":"Christina Lenkowksi","startTime":853.98,"endTime":861.6,"body":"this is the first question that I asked when"},{"speaker":"Christina Lenkowksi","startTime":861.6,"endTime":868.44,"body":"someone sends me that is I say, how do you"},{"speaker":"Christina Lenkowksi","startTime":861.6,"endTime":868.44,"body":"disclose that this is a paid, this is now paid"},{"speaker":"Christina Lenkowksi","startTime":868.44,"endTime":873.57,"body":"content. And I gotta tell you, out of those four"},{"speaker":"Christina Lenkowksi","startTime":868.44,"endTime":873.57,"body":"responses, I got to roll me back and said we're no"},{"speaker":"Christina Lenkowksi","startTime":873.57,"endTime":879.69,"body":"longer doing the fee. And the other two I haven't"},{"speaker":"Christina Lenkowksi","startTime":873.57,"endTime":879.69,"body":"heard back from, because I guarantee that that's"},{"speaker":"Christina Lenkowksi","startTime":879.69,"endTime":885.15,"body":"something they hadn't thought about. And what I"},{"speaker":"Christina Lenkowksi","startTime":879.69,"endTime":885.15,"body":"mean by that is, you know how old when social"},{"speaker":"Christina Lenkowksi","startTime":885.15,"endTime":893.07,"body":"media got going, like Instagram got going. People"},{"speaker":"Christina Lenkowksi","startTime":885.15,"endTime":893.07,"body":"like influencers didn't say that their product"},{"speaker":"Christina Lenkowksi","startTime":893.07,"endTime":899.16,"body":"that they were promoting had been paid for that"},{"speaker":"Christina Lenkowksi","startTime":893.07,"endTime":899.16,"body":"that brand had paid for it or whatever. That's why"},{"speaker":"Christina Lenkowksi","startTime":899.16,"endTime":905.94,"body":"now you see ad or sponsored or things like that,"},{"speaker":"Christina Lenkowksi","startTime":899.16,"endTime":905.94,"body":"that have to be on social media posts. Because"},{"speaker":"Christina Lenkowksi","startTime":905.97,"endTime":910.29,"body":"that that exact same thing happened. People"},{"speaker":"Christina Lenkowksi","startTime":905.97,"endTime":910.29,"body":"thought that that was just the opinion of the"},{"speaker":"Christina Lenkowksi","startTime":910.29,"endTime":913.92,"body":"influencer, that there was no money being"},{"speaker":"Christina Lenkowksi","startTime":910.29,"endTime":913.92,"body":"exchanged anything like that. They just maybe,"},{"speaker":"Christina Lenkowksi","startTime":914.1,"endTime":918.78,"body":"maybe they sent them the product. But other than"},{"speaker":"Christina Lenkowksi","startTime":914.1,"endTime":918.78,"body":"that, it was it. And in reality, what was"},{"speaker":"Christina Lenkowksi","startTime":918.78,"endTime":924.15,"body":"happening is those influencers are getting paid"},{"speaker":"Christina Lenkowksi","startTime":918.78,"endTime":924.15,"body":"1000s and 1000s of dollars to be promoting"},{"speaker":"Christina Lenkowksi","startTime":924.15,"endTime":932.55,"body":"whatever product it was. And so I remember, FCC,"},{"speaker":"Christina Lenkowksi","startTime":924.15,"endTime":932.55,"body":"someone was like, hold up, no. And so that went"},{"speaker":"Christina Lenkowksi","startTime":932.58,"endTime":937.68,"body":"all that had to become a huge thing in in"},{"speaker":"Christina Lenkowksi","startTime":932.58,"endTime":937.68,"body":"Instagram, or I mean, I should say, social media"},{"speaker":"Christina Lenkowksi","startTime":937.68,"endTime":944.16,"body":"in general, where you had to be putting any money"},{"speaker":"Christina Lenkowksi","startTime":937.68,"endTime":944.16,"body":"was exchanged, you have to put an ad or sponsored"},{"speaker":"Christina Lenkowksi","startTime":944.34,"endTime":948.75,"body":"in that post. And that's the same reason why when"},{"speaker":"Christina Lenkowksi","startTime":944.34,"endTime":948.75,"body":"you look at a magazine, you know, you'll kind of"},{"speaker":"Christina Lenkowksi","startTime":948.75,"endTime":953.94,"body":"see sometimes these things that look like"},{"speaker":"Christina Lenkowksi","startTime":948.75,"endTime":953.94,"body":"articles, but they say paid editorial content at"},{"speaker":"Christina Lenkowksi","startTime":953.94,"endTime":960.21,"body":"the tongue, because it's the exact same thing."},{"speaker":"Christina Lenkowksi","startTime":953.94,"endTime":960.21,"body":"It's, you know, it's an ad, essentially, like"},{"speaker":"Christina Lenkowksi","startTime":960.21,"endTime":964.5,"body":"they're making it look like an article, but it"},{"speaker":"Christina Lenkowksi","startTime":960.21,"endTime":964.5,"body":"says at the top, that this is something that was"},{"speaker":"Christina Lenkowksi","startTime":964.5,"endTime":970.62,"body":"paid for. So that you know, as a as a consumer, as"},{"speaker":"Christina Lenkowksi","startTime":964.5,"endTime":970.62,"body":"a reader, like, oh, okay, I can still make my own"},{"speaker":"Christina Lenkowksi","startTime":970.62,"endTime":976.32,"body":"judgment. But I know that this is something that"},{"speaker":"Christina Lenkowksi","startTime":970.62,"endTime":976.32,"body":"was paid for. And I can guarantee to you that this"},{"speaker":"Christina Lenkowksi","startTime":976.32,"endTime":982.32,"body":"will happen to podcasts, at some point, there will"},{"speaker":"Christina Lenkowksi","startTime":976.32,"endTime":982.32,"body":"be some kind of disclosure that you need to have,"},{"speaker":"Christina Lenkowksi","startTime":982.5600000000001,"endTime":987.87,"body":"if there's any kind of payment that's going into"},{"speaker":"Christina Lenkowksi","startTime":982.5600000000001,"endTime":987.87,"body":"play. Now. I did come across or one of the gals"},{"speaker":"Christina Lenkowksi","startTime":987.87,"endTime":993.03,"body":"that pitches for me as part of our team, she did"},{"speaker":"Christina Lenkowksi","startTime":987.87,"endTime":993.03,"body":"come across someone who does disclose, you know,"},{"speaker":"Christina Lenkowksi","startTime":993.03,"endTime":998.64,"body":"they did, they actually mentioned that in their"},{"speaker":"Christina Lenkowksi","startTime":993.03,"endTime":998.64,"body":"podcast, then that's okay, then that's an"},{"speaker":"Christina Lenkowksi","startTime":998.64,"endTime":1003.32,"body":"opportunity that I would bring to my client if I"},{"speaker":"Christina Lenkowksi","startTime":998.64,"endTime":1003.32,"body":"thought that it was the right fit for them to make"},{"speaker":"Christina Lenkowksi","startTime":1003.32,"endTime":1008.33,"body":"the choice, if that's something that they wanted"},{"speaker":"Christina Lenkowksi","startTime":1003.32,"endTime":1008.33,"body":"to do. But for the most part, I would say nine"},{"speaker":"Christina Lenkowksi","startTime":1008.33,"endTime":1015.86,"body":"times out of 10. There's no disclosure going on."},{"speaker":"Christina Lenkowksi","startTime":1008.33,"endTime":1015.86,"body":"And I'm just here to tell you that that's not"},{"speaker":"Christina Lenkowksi","startTime":1015.86,"endTime":1021.17,"body":"right. That's not ethical. And I don't think"},{"speaker":"Christina Lenkowksi","startTime":1015.86,"endTime":1021.17,"body":"people are doing it on purpose. I also said this"},{"speaker":"Christina Lenkowksi","startTime":1021.17,"endTime":1025.4,"body":"to Crystal, I just think people don't know, they"},{"speaker":"Christina Lenkowksi","startTime":1021.17,"endTime":1025.4,"body":"don't know what happens in their mind. They're"},{"speaker":"Christina Lenkowksi","startTime":1025.4,"endTime":1031.19,"body":"like, Oh, great, well, maybe I could just charge"},{"speaker":"Christina Lenkowksi","startTime":1025.4,"endTime":1031.19,"body":"like $100 and that would help us go towards"},{"speaker":"Christina Lenkowksi","startTime":1031.19,"endTime":1036.83,"body":"marketing our podcast or go towards the work that"},{"speaker":"Christina Lenkowksi","startTime":1031.19,"endTime":1036.83,"body":"I have to do To make this podcast, but again, I'm"},{"speaker":"Christina Lenkowksi","startTime":1036.83,"endTime":1042.71,"body":"here to tell you that that is not what it is, it's"},{"speaker":"Christina Lenkowksi","startTime":1036.83,"endTime":1042.71,"body":"not as simple as that, it then becomes editorial"},{"speaker":"Christina Lenkowksi","startTime":1042.71,"endTime":1048.62,"body":"content. And besides the are paid editorial"},{"speaker":"Christina Lenkowksi","startTime":1042.71,"endTime":1048.62,"body":"content. And besides the See now I'm getting also"},{"speaker":"Christina Lenkowksi","startTime":1048.65,"endTime":1054.35,"body":"so boxy here, like I said, I would, um, besides"},{"speaker":"Christina Lenkowksi","startTime":1048.65,"endTime":1054.35,"body":"the disclosure, and how important that is, know"},{"speaker":"Christina Lenkowksi","startTime":1054.35,"endTime":1060.3200000000002,"body":"that also, that means you need to be giving me"},{"speaker":"Christina Lenkowksi","startTime":1054.35,"endTime":1060.3200000000002,"body":"your stats. So a lot of times, you know, podcast"},{"speaker":"Christina Lenkowksi","startTime":1060.3200000000002,"endTime":1065.69,"body":"hosts, they don't necessarily want to share how"},{"speaker":"Christina Lenkowksi","startTime":1060.3200000000002,"endTime":1065.69,"body":"many downloads they have where people are from"},{"speaker":"Christina Lenkowksi","startTime":1065.69,"endTime":1071.99,"body":"this and that, and that's fine. If we're doing a,"},{"speaker":"Christina Lenkowksi","startTime":1065.69,"endTime":1071.99,"body":"just a paid media exchange, like where I'm a"},{"speaker":"Christina Lenkowksi","startTime":1071.99,"endTime":1075.6799999999998,"body":"guest, and Crystal's on, she doesn't need to give"},{"speaker":"Christina Lenkowksi","startTime":1071.99,"endTime":1075.6799999999998,"body":"me that information. I should have done the"},{"speaker":"Christina Lenkowksi","startTime":1075.6799999999998,"endTime":1080.3600000000001,"body":"research already and know who her audience is. And"},{"speaker":"Christina Lenkowksi","startTime":1075.6799999999998,"endTime":1080.3600000000001,"body":"you know, think that that's the right fit. But if"},{"speaker":"Christina Lenkowksi","startTime":1080.3600000000001,"endTime":1085.1,"body":"you suddenly say to me, Hey, Christina, I'd love"},{"speaker":"Christina Lenkowksi","startTime":1080.3600000000001,"endTime":1085.1,"body":"to have you on the show. It's gonna cost $200."},{"speaker":"Christina Lenkowksi","startTime":1085.49,"endTime":1091.88,"body":"Okay, how do you disclose and be? What are your"},{"speaker":"Christina Lenkowksi","startTime":1085.49,"endTime":1091.88,"body":"stats, because now I'm paying. So again, that"},{"speaker":"Christina Lenkowksi","startTime":1091.88,"endTime":1097.88,"body":"becomes an ad, and you better be giving me the"},{"speaker":"Christina Lenkowksi","startTime":1091.88,"endTime":1097.88,"body":"information that I need to make that decision. So"},{"speaker":"Christina Lenkowksi","startTime":1097.9099999999999,"endTime":1101.75,"body":"there's a few things there that I want people to"},{"speaker":"Christina Lenkowksi","startTime":1097.9099999999999,"endTime":1101.75,"body":"keep in mind. Now, granted, there's a lot of"},{"speaker":"Christina Lenkowksi","startTime":1101.75,"endTime":1107.27,"body":"people that you could give a fee out to, and"},{"speaker":"Christina Lenkowksi","startTime":1101.75,"endTime":1107.27,"body":"they're going to just pay it. But I'm here to tell"},{"speaker":"Christina Lenkowksi","startTime":1107.27,"endTime":1111.62,"body":"you that that isn't the right way for you to be"},{"speaker":"Christina Lenkowksi","startTime":1107.27,"endTime":1111.62,"body":"doing it. If you want to charge a fee, you need to"},{"speaker":"Christina Lenkowksi","startTime":1111.62,"endTime":1112.49,"body":"be disclosing."},{"speaker":"Krystal Proffitt","startTime":1113.21,"endTime":1118.6399999999999,"body":"Yeah. Oh my gosh, so many"},{"speaker":"Krystal Proffitt","startTime":1113.21,"endTime":1118.6399999999999,"body":"thoughts in my brain on the difference."},{"speaker":"Christina Lenkowksi","startTime":1119.9,"endTime":1124.46,"body":"And then if you could be"},{"speaker":"Christina Lenkowksi","startTime":1119.9,"endTime":1124.46,"body":"pointing like at things like, hold?"},{"speaker":"Krystal Proffitt","startTime":1124.94,"endTime":1131.48,"body":"Well, I wanted to tell you like,"},{"speaker":"Krystal Proffitt","startTime":1124.94,"endTime":1131.48,"body":"I, I don't know if it's my like, I'm being naive,"},{"speaker":"Krystal Proffitt","startTime":1131.51,"endTime":1138.56,"body":"if I just was kind of put up blinders or I just"},{"speaker":"Krystal Proffitt","startTime":1131.51,"endTime":1138.56,"body":"had not come across this because this is never"},{"speaker":"Krystal Proffitt","startTime":1138.56,"endTime":1143.48,"body":"something I've done. I've never even thought about"},{"speaker":"Krystal Proffitt","startTime":1138.56,"endTime":1143.48,"body":"charging people to be on my podcast. But I was at"},{"speaker":"Krystal Proffitt","startTime":1143.48,"endTime":1148.4,"body":"Podcast Movement earlier this year. And I heard"},{"speaker":"Krystal Proffitt","startTime":1143.48,"endTime":1148.4,"body":"this there was a very big, you know, big name"},{"speaker":"Krystal Proffitt","startTime":1148.4,"endTime":1154.55,"body":"podcaster. That was there. We're not going to give"},{"speaker":"Krystal Proffitt","startTime":1148.4,"endTime":1154.55,"body":"that away. Because I'm not gonna be Shaman. There"},{"speaker":"Krystal Proffitt","startTime":1154.55,"endTime":1160.5500000000002,"body":"won't people under the bus not gonna do it. But"},{"speaker":"Krystal Proffitt","startTime":1154.55,"endTime":1160.5500000000002,"body":"this individual was talking about, you know, being"},{"speaker":"Krystal Proffitt","startTime":1160.5500000000002,"endTime":1165.29,"body":"on their podcasts being on their podcast. And then"},{"speaker":"Krystal Proffitt","startTime":1160.5500000000002,"endTime":1165.29,"body":"somebody leaned over to me and said, yeah, if you"},{"speaker":"Krystal Proffitt","startTime":1165.29,"endTime":1171.77,"body":"want to pay $3,500, and I was like, what, what are"},{"speaker":"Krystal Proffitt","startTime":1165.29,"endTime":1171.77,"body":"you talking about? They said, Oh, yeah, if you"},{"speaker":"Krystal Proffitt","startTime":1171.77,"endTime":1178.67,"body":"want to be on that podcast, there's an application"},{"speaker":"Krystal Proffitt","startTime":1171.77,"endTime":1178.67,"body":"process, and you have to pay $3,500. And you're"},{"speaker":"Krystal Proffitt","startTime":1178.6999999999998,"endTime":1184.37,"body":"only guaranteed like this specific amount of time."},{"speaker":"Krystal Proffitt","startTime":1178.6999999999998,"endTime":1184.37,"body":"And that was like, my eyes were bulging out of my"},{"speaker":"Krystal Proffitt","startTime":1184.37,"endTime":1190.5500000000002,"body":"head. Because I was like, this happens. Like I"},{"speaker":"Krystal Proffitt","startTime":1184.37,"endTime":1190.5500000000002,"body":"just I just had no idea. And it's probably because"},{"speaker":"Krystal Proffitt","startTime":1190.5500000000002,"endTime":1196.79,"body":"I haven't tried to pitch myself and get on as many"},{"speaker":"Krystal Proffitt","startTime":1190.5500000000002,"endTime":1196.79,"body":"podcast and this one in particular. Wouldn't."},{"speaker":"Krystal Proffitt","startTime":1197.1799999999998,"endTime":1199.5500000000002,"body":"Wouldn't jive with me any Yeah,"},{"speaker":"Christina Lenkowksi","startTime":1199.6100000000001,"endTime":1203.6599999999999,"body":"I think I know which one"},{"speaker":"Christina Lenkowksi","startTime":1199.6100000000001,"endTime":1203.6599999999999,"body":"you're talking about. Which is why I'm like, yeah,"},{"speaker":"Krystal Proffitt","startTime":1203.9899999999998,"endTime":1207.65,"body":"yeah, we're nodding. We're just"},{"speaker":"Krystal Proffitt","startTime":1203.9899999999998,"endTime":1207.65,"body":"gonna nod and smile. Yeah, you probably do. We'll"},{"speaker":"Krystal Proffitt","startTime":1207.65,"endTime":1211.79,"body":"have a look. This is the Yeah, the all happened"},{"speaker":"Krystal Proffitt","startTime":1207.65,"endTime":1211.79,"body":"after"},{"speaker":"Christina Lenkowksi","startTime":1211.79,"endTime":1214.4299999999998,"body":"We'll have an after da"},{"speaker":"Christina Lenkowksi","startTime":1211.79,"endTime":1214.4299999999998,"body":"k episode!"},{"speaker":"Krystal Proffitt","startTime":1217.1,"endTime":1222.38,"body":"but I mean, I just, this is, it"},{"speaker":"Krystal Proffitt","startTime":1217.1,"endTime":1222.38,"body":"was wild to me. But you bring up some incredible"},{"speaker":"Krystal Proffitt","startTime":1222.38,"endTime":1228.02,"body":"points with like, you know, FTC guidelines and"},{"speaker":"Krystal Proffitt","startTime":1222.38,"endTime":1228.02,"body":"like, is this right? Just like, affiliate"},{"speaker":"Krystal Proffitt","startTime":1228.02,"endTime":1233.4499999999998,"body":"marketing, you know, it's like, you gotta disclose"},{"speaker":"Krystal Proffitt","startTime":1228.02,"endTime":1233.4499999999998,"body":"that, like, you, somebody is paying to be on"},{"speaker":"Krystal Proffitt","startTime":1233.4499999999998,"endTime":1240.1999999999998,"body":"there. Because, and from a consumer standpoint, I"},{"speaker":"Krystal Proffitt","startTime":1233.4499999999998,"endTime":1240.1999999999998,"body":"look at the content differently. I really, if you"},{"speaker":"Krystal Proffitt","startTime":1240.1999999999998,"endTime":1246.83,"body":"told me like, Okay, well, you know, I'm today I'm"},{"speaker":"Krystal Proffitt","startTime":1240.1999999999998,"endTime":1246.83,"body":"talking to Krystal and our conversation today is a"},{"speaker":"Krystal Proffitt","startTime":1246.83,"endTime":1253.4,"body":"paid like, she paid to be on there, I'd be like,"},{"speaker":"Krystal Proffitt","startTime":1246.83,"endTime":1253.4,"body":"it's really as valuable. Is it just a commercial"},{"speaker":"Krystal Proffitt","startTime":1253.4,"endTime":1257.33,"body":"for what they do? It is a very different"},{"speaker":"Krystal Proffitt","startTime":1253.4,"endTime":1257.33,"body":"perspective. So you bring up so many awesome"},{"speaker":"Krystal Proffitt","startTime":1257.33,"endTime":1259.31,"body":"points I'd never even thought about,"},{"speaker":"Christina Lenkowksi","startTime":1259.4,"endTime":1261.71,"body":"it's different. You're gonna"},{"speaker":"Christina Lenkowksi","startTime":1259.4,"endTime":1261.71,"body":"and you're also gonna, you're gonna look at that"},{"speaker":"Christina Lenkowksi","startTime":1261.71,"endTime":1265.52,"body":"interview differently. But you're gonna look at"},{"speaker":"Christina Lenkowksi","startTime":1261.71,"endTime":1265.52,"body":"that host differently, at least in my opinion, I"},{"speaker":"Christina Lenkowksi","startTime":1265.52,"endTime":1271.31,"body":"sure will. Just like you said, when you found out"},{"speaker":"Christina Lenkowksi","startTime":1265.52,"endTime":1271.31,"body":"that there's this fee to be on this particular,"},{"speaker":"Christina Lenkowksi","startTime":1271.3400000000001,"endTime":1277.19,"body":"you know, podcast host show, it makes you look"},{"speaker":"Christina Lenkowksi","startTime":1271.3400000000001,"endTime":1277.19,"body":"differently even at that person. Like, you know, I"},{"speaker":"Christina Lenkowksi","startTime":1277.19,"endTime":1283.67,"body":"mean, it's just kind of again, yeah, it's not my"},{"speaker":"Christina Lenkowksi","startTime":1277.19,"endTime":1283.67,"body":"thing, for sure. But if they are disclosing, and"},{"speaker":"Christina Lenkowksi","startTime":1283.67,"endTime":1287.96,"body":"they're willing to share the information, I will"},{"speaker":"Christina Lenkowksi","startTime":1283.67,"endTime":1287.96,"body":"pass that opportunity along to the client. It's"},{"speaker":"Christina Lenkowksi","startTime":1287.96,"endTime":1294.3200000000002,"body":"not something that I'm going to book for them."},{"speaker":"Christina Lenkowksi","startTime":1287.96,"endTime":1294.3200000000002,"body":"Because it doesn't really go with what I do. But"},{"speaker":"Christina Lenkowksi","startTime":1294.7399999999998,"endTime":1298.5500000000002,"body":"it's something that I'll pass along to the client,"},{"speaker":"Christina Lenkowksi","startTime":1294.7399999999998,"endTime":1298.5500000000002,"body":"they can decide if they want to do that. Because"},{"speaker":"Christina Lenkowksi","startTime":1298.5500000000002,"endTime":1302.3899999999999,"body":"at that point, it's not really a podcast interview"},{"speaker":"Christina Lenkowksi","startTime":1298.5500000000002,"endTime":1302.3899999999999,"body":"is an ad, or it's not really like what we normally"},{"speaker":"Christina Lenkowksi","startTime":1302.3899999999999,"endTime":1307.3400000000001,"body":"do. It's an ad and again, that's okay. If you're"},{"speaker":"Christina Lenkowksi","startTime":1302.3899999999999,"endTime":1307.3400000000001,"body":"just closing, if you know that that's what you"},{"speaker":"Christina Lenkowksi","startTime":1307.3400000000001,"endTime":1311.0900000000001,"body":"want to do. And that that's what it is like, it's"},{"speaker":"Christina Lenkowksi","startTime":1307.3400000000001,"endTime":1311.0900000000001,"body":"all good. You just have to make sure that it's"},{"speaker":"Christina Lenkowksi","startTime":1311.0900000000001,"endTime":1311.63,"body":"clear."},{"speaker":"Krystal Proffitt","startTime":1312.17,"endTime":1315.2600000000002,"body":"Yeah, yeah, I totally agree with"},{"speaker":"Krystal Proffitt","startTime":1312.17,"endTime":1315.2600000000002,"body":"that. And I think it's the principle and the"},{"speaker":"Krystal Proffitt","startTime":1315.2600000000002,"endTime":1320.8400000000001,"body":"values that you have as a business owner, as a"},{"speaker":"Krystal Proffitt","startTime":1315.2600000000002,"endTime":1320.8400000000001,"body":"podcast host as a podcast guest, you know, and"},{"speaker":"Krystal Proffitt","startTime":1320.8400000000001,"endTime":1325.37,"body":"what you're willing to do, because like you said,"},{"speaker":"Krystal Proffitt","startTime":1320.8400000000001,"endTime":1325.37,"body":"I think it's totally fine, as long as it's being"},{"speaker":"Krystal Proffitt","startTime":1325.37,"endTime":1330.8600000000001,"body":"disclosed to the proper parties. And yeah, no one"},{"speaker":"Krystal Proffitt","startTime":1325.37,"endTime":1330.8600000000001,"body":"like you don't have the veil over everybody's"},{"speaker":"Krystal Proffitt","startTime":1330.8600000000001,"endTime":1336.44,"body":"eyes. It's like, oh, you know, you could be on the"},{"speaker":"Krystal Proffitt","startTime":1330.8600000000001,"endTime":1336.44,"body":"show. Particular Pay money like you got it like it"},{"speaker":"Krystal Proffitt","startTime":1336.44,"endTime":1340.9099999999999,"body":"just feels like that dirty little whisper. Yeah,"},{"speaker":"Krystal Proffitt","startTime":1336.44,"endTime":1340.9099999999999,"body":"exactly. You never know."},{"speaker":"Christina Lenkowksi","startTime":1341.7800000000002,"endTime":1344.69,"body":"Yeah. Like, I'm like, Oh, I'm"},{"speaker":"Christina Lenkowksi","startTime":1341.7800000000002,"endTime":1344.69,"body":"gonna know. Yeah."},{"speaker":"Krystal Proffitt","startTime":1345.71,"endTime":1350.3600000000001,"body":"You're like, I'm gonna tell"},{"speaker":"Krystal Proffitt","startTime":1345.71,"endTime":1350.3600000000001,"body":"everybody to, like, I'm gonna work for me. Yeah."},{"speaker":"Krystal Proffitt","startTime":1351.8600000000001,"endTime":1357.02,"body":"Oh my gosh, well, this is this is like such such a"},{"speaker":"Krystal Proffitt","startTime":1351.8600000000001,"endTime":1357.02,"body":"good direction to go in because I love talking"},{"speaker":"Krystal Proffitt","startTime":1357.02,"endTime":1362.3600000000001,"body":"about things that we haven't talked about on the"},{"speaker":"Krystal Proffitt","startTime":1357.02,"endTime":1362.3600000000001,"body":"podcast before. And another point that actually I"},{"speaker":"Krystal Proffitt","startTime":1362.3600000000001,"endTime":1368.6599999999999,"body":"want to give a quick shout out to I think it was"},{"speaker":"Krystal Proffitt","startTime":1362.3600000000001,"endTime":1368.6599999999999,"body":"Lindsey on your team. Yeah, because she did such"},{"speaker":"Krystal Proffitt","startTime":1368.6599999999999,"endTime":1373.73,"body":"an awesome job. So I want to tell you a little bit"},{"speaker":"Krystal Proffitt","startTime":1368.6599999999999,"endTime":1373.73,"body":"about the process of how Christina got on the"},{"speaker":"Krystal Proffitt","startTime":1373.73,"endTime":1374.3000000000002,"body":"show. Like,"},{"speaker":"Christina Lenkowksi","startTime":1374.3000000000002,"endTime":1375.6799999999998,"body":"Yes, absolutely. Let's do it"},{"speaker":"Krystal Proffitt","startTime":1375.6799999999998,"endTime":1382.31,"body":"do that up. Because I think"},{"speaker":"Krystal Proffitt","startTime":1375.6799999999998,"endTime":1382.31,"body":"y'all done so well was, um, I was funny, because"},{"speaker":"Krystal Proffitt","startTime":1382.6399999999999,"endTime":1387.98,"body":"I've talked about my audience knows this about me,"},{"speaker":"Krystal Proffitt","startTime":1382.6399999999999,"endTime":1387.98,"body":"I'm really bad about my email, and I am not shy"},{"speaker":"Krystal Proffitt","startTime":1387.98,"endTime":1394.5500000000002,"body":"about it. I just, I don't prefer email. I don't"},{"speaker":"Krystal Proffitt","startTime":1387.98,"endTime":1394.5500000000002,"body":"love email. But I had had several back and forth"},{"speaker":"Krystal Proffitt","startTime":1394.5500000000002,"endTime":1400.79,"body":"exchanges with Lindsay. And then she was like, Oh,"},{"speaker":"Krystal Proffitt","startTime":1394.5500000000002,"endTime":1400.79,"body":"by the way, I sent you an email. And I was like,"},{"speaker":"Krystal Proffitt","startTime":1400.9099999999999,"endTime":1409.3400000000001,"body":"oh, gosh, like, because my first thought was, I"},{"speaker":"Krystal Proffitt","startTime":1400.9099999999999,"endTime":1409.3400000000001,"body":"bet she probably sent me an email, maybe even a"},{"speaker":"Krystal Proffitt","startTime":1409.3400000000001,"endTime":1415.4299999999998,"body":"follow up email. And I've never even seen any of"},{"speaker":"Krystal Proffitt","startTime":1409.3400000000001,"endTime":1415.4299999999998,"body":"them. And so I'm so glad that she reached out to"},{"speaker":"Krystal Proffitt","startTime":1415.4299999999998,"endTime":1420.92,"body":"me on Instagram, and we had this initial"},{"speaker":"Krystal Proffitt","startTime":1415.4299999999998,"endTime":1420.92,"body":"connection, we're going back and forth. And then"},{"speaker":"Krystal Proffitt","startTime":1420.92,"endTime":1428.06,"body":"all of us, like, it literally turned from, hey, I"},{"speaker":"Krystal Proffitt","startTime":1420.92,"endTime":1428.06,"body":"have a great guest for you. And I was just like,"},{"speaker":"Krystal Proffitt","startTime":1428.15,"endTime":1432.29,"body":"please take my link, you know, help me you're like"},{"speaker":"Krystal Proffitt","startTime":1428.15,"endTime":1432.29,"body":"get take my money. Like I was like, yeah, just"},{"speaker":"Krystal Proffitt","startTime":1432.29,"endTime":1437.33,"body":"take my link, get her on the show, like, Whatever,"},{"speaker":"Krystal Proffitt","startTime":1432.29,"endTime":1437.33,"body":"whatever you're selling. I'm buying, because it"},{"speaker":"Krystal Proffitt","startTime":1437.33,"endTime":1443.0900000000001,"body":"was just such a genuine feel. And we talked about"},{"speaker":"Krystal Proffitt","startTime":1437.33,"endTime":1443.0900000000001,"body":"this earlier, you know, you said you're connected"},{"speaker":"Krystal Proffitt","startTime":1443.0900000000001,"endTime":1450.3200000000002,"body":"really well with Angie. True bra, True Blood her"},{"speaker":"Krystal Proffitt","startTime":1443.0900000000001,"endTime":1450.3200000000002,"body":"team? Well, it's that same feel like y'all do this"},{"speaker":"Krystal Proffitt","startTime":1450.4099999999999,"endTime":1456.35,"body":"so well, because it doesn't feel like this sense"},{"speaker":"Krystal Proffitt","startTime":1450.4099999999999,"endTime":1456.35,"body":"of friction. I don't feel like I'm being preyed"},{"speaker":"Krystal Proffitt","startTime":1456.35,"endTime":1461.3899999999999,"body":"upon. So yeah, have anything to share about that?"},{"speaker":"Krystal Proffitt","startTime":1456.35,"endTime":1461.3899999999999,"body":"Like, is that part of your process? Is that part"},{"speaker":"Krystal Proffitt","startTime":1461.3899999999999,"endTime":1466.5500000000002,"body":"of the training that they'll do? Or is that just"},{"speaker":"Krystal Proffitt","startTime":1461.3899999999999,"endTime":1466.5500000000002,"body":"like, Do you have a conversation about we want to"},{"speaker":"Krystal Proffitt","startTime":1466.5500000000002,"endTime":1470.0300000000002,"body":"be as genuine as possible? Like, tell me tell me a"},{"speaker":"Krystal Proffitt","startTime":1466.5500000000002,"endTime":1470.0300000000002,"body":"little bit about that."},{"speaker":"Christina Lenkowksi","startTime":1470.0900000000001,"endTime":1475.3400000000001,"body":"Absolutely. Well, Lindsay, so"},{"speaker":"Christina Lenkowksi","startTime":1470.0900000000001,"endTime":1475.3400000000001,"body":"I actually met Lindsay, about 10 years ago, she"},{"speaker":"Christina Lenkowksi","startTime":1475.3400000000001,"endTime":1481.46,"body":"worked. She joined the agency that I worked for in"},{"speaker":"Christina Lenkowksi","startTime":1475.3400000000001,"endTime":1481.46,"body":"Boise that I was a senior account exec at. And so"},{"speaker":"Christina Lenkowksi","startTime":1481.46,"endTime":1485.7199999999998,"body":"she worked with me for a couple, I think about a"},{"speaker":"Christina Lenkowksi","startTime":1481.46,"endTime":1485.7199999999998,"body":"year or so we mutually fell in love with each"},{"speaker":"Christina Lenkowksi","startTime":1485.7199999999998,"endTime":1490.73,"body":"other. But turns out, she was already in love with"},{"speaker":"Christina Lenkowksi","startTime":1485.7199999999998,"endTime":1490.73,"body":"a Spaniard. So she moved to Spain, which is where"},{"speaker":"Christina Lenkowksi","startTime":1490.73,"endTime":1496.8200000000002,"body":"she's located now. It's been there for a long"},{"speaker":"Christina Lenkowksi","startTime":1490.73,"endTime":1496.8200000000002,"body":"time. And yeah, about a year ago, I was I just had"},{"speaker":"Christina Lenkowksi","startTime":1496.85,"endTime":1500.6,"body":"so many clients, I needed some help. And so I"},{"speaker":"Christina Lenkowksi","startTime":1496.85,"endTime":1500.6,"body":"reached out to her, I knew she was freelancing."},{"speaker":"Christina Lenkowksi","startTime":1500.6,"endTime":1505.25,"body":"And I was like, hey, is this is this Pinterest."},{"speaker":"Christina Lenkowksi","startTime":1500.6,"endTime":1505.25,"body":"And because I knew Lindsay, I knew that it was"},{"speaker":"Christina Lenkowksi","startTime":1505.25,"endTime":1512.7800000000002,"body":"going to come from a genuine place, you know, and"},{"speaker":"Christina Lenkowksi","startTime":1505.25,"endTime":1512.7800000000002,"body":"things like that. And that is truly the vibe that"},{"speaker":"Christina Lenkowksi","startTime":1512.7800000000002,"endTime":1519.1100000000001,"body":"we have at publicity by Christina, which is"},{"speaker":"Christina Lenkowksi","startTime":1512.7800000000002,"endTime":1519.1100000000001,"body":"service over self promotion, we want our clients"},{"speaker":"Christina Lenkowksi","startTime":1519.1399999999999,"endTime":1523.58,"body":"to and the clients that we decide to work with,"},{"speaker":"Christina Lenkowksi","startTime":1519.1399999999999,"endTime":1523.58,"body":"you know, they need to be people that they have a"},{"speaker":"Christina Lenkowksi","startTime":1523.58,"endTime":1527.69,"body":"message that they want to be getting out there."},{"speaker":"Christina Lenkowksi","startTime":1523.58,"endTime":1527.69,"body":"They have true real stories that they want to get"},{"speaker":"Christina Lenkowksi","startTime":1527.69,"endTime":1532.9699999999998,"body":"out there. And it's not just this, like, I mean, I"},{"speaker":"Christina Lenkowksi","startTime":1527.69,"endTime":1532.9699999999998,"body":"don't know how to put it like not like a cash"},{"speaker":"Christina Lenkowksi","startTime":1532.9699999999998,"endTime":1537.56,"body":"grab, you know, like, it's not like, oh, let's"},{"speaker":"Christina Lenkowksi","startTime":1532.9699999999998,"endTime":1537.56,"body":"just get you on these different shows or what,"},{"speaker":"Christina Lenkowksi","startTime":1537.56,"endTime":1542.2399999999998,"body":"like, we'll just get you on whatever shows that at"},{"speaker":"Christina Lenkowksi","startTime":1537.56,"endTime":1542.2399999999998,"body":"whatever. When we pitch it's always trying to"},{"speaker":"Christina Lenkowksi","startTime":1542.2399999999998,"endTime":1549.56,"body":"bring value to that host. So you know, we're,"},{"speaker":"Christina Lenkowksi","startTime":1542.2399999999998,"endTime":1549.56,"body":"we're really doing our research and really"},{"speaker":"Christina Lenkowksi","startTime":1549.56,"endTime":1555.38,"body":"figuring out who is the right fit for this client"},{"speaker":"Christina Lenkowksi","startTime":1549.56,"endTime":1555.38,"body":"before we ever send a pitch and making sure that"},{"speaker":"Christina Lenkowksi","startTime":1555.38,"endTime":1560.63,"body":"we have story ideas that make sense for that"},{"speaker":"Christina Lenkowksi","startTime":1555.38,"endTime":1560.63,"body":"actual for that entire, like individual Host."},{"speaker":"Christina Lenkowksi","startTime":1561.3200000000002,"endTime":1561.8000000000002,"body":"Yeah,"},{"speaker":"Krystal Proffitt","startTime":1561.83,"endTime":1567.02,"body":"this is so good. And I just want"},{"speaker":"Krystal Proffitt","startTime":1561.83,"endTime":1567.02,"body":"to tell you again, I it showed in the whole"},{"speaker":"Krystal Proffitt","startTime":1567.02,"endTime":1573.71,"body":"process, like thank you, oh, there was"},{"speaker":"Krystal Proffitt","startTime":1567.02,"endTime":1573.71,"body":"intentionality. There was personality, but also,"},{"speaker":"Krystal Proffitt","startTime":1574.1,"endTime":1578.48,"body":"and I've had many, you know, many guests on the"},{"speaker":"Krystal Proffitt","startTime":1574.1,"endTime":1578.48,"body":"show where we've talked about podcast pitching and"},{"speaker":"Krystal Proffitt","startTime":1578.48,"endTime":1584.9299999999998,"body":"podcast guesting, and the number one thing that"},{"speaker":"Krystal Proffitt","startTime":1578.48,"endTime":1584.9299999999998,"body":"will get me every time is that personal"},{"speaker":"Krystal Proffitt","startTime":1584.9299999999998,"endTime":1590.2399999999998,"body":"connection, whatever it is, and I can't tell you"},{"speaker":"Krystal Proffitt","startTime":1584.9299999999998,"endTime":1590.2399999999998,"body":"if there's no template for it, because everyone"},{"speaker":"Krystal Proffitt","startTime":1590.2399999999998,"endTime":1596.27,"body":"has their own different way of doing this. But the"},{"speaker":"Krystal Proffitt","startTime":1590.2399999999998,"endTime":1596.27,"body":"thing that gets my attention, time and time again,"},{"speaker":"Krystal Proffitt","startTime":1596.5100000000002,"endTime":1602.15,"body":"is a personal reference or personal connection"},{"speaker":"Krystal Proffitt","startTime":1596.5100000000002,"endTime":1602.15,"body":"that makes me pay attention to where you could"},{"speaker":"Krystal Proffitt","startTime":1602.15,"endTime":1607.9099999999999,"body":"write me your whole life story and tell me all the"},{"speaker":"Krystal Proffitt","startTime":1602.15,"endTime":1607.9099999999999,"body":"things in email. I'm not going to read all that I"},{"speaker":"Krystal Proffitt","startTime":1607.9099999999999,"endTime":1615.4099999999999,"body":"just I'm curious about that personal connection"},{"speaker":"Krystal Proffitt","startTime":1607.9099999999999,"endTime":1615.4099999999999,"body":"because that tells me this person cares about my"},{"speaker":"Krystal Proffitt","startTime":1615.4099999999999,"endTime":1620.7199999999998,"body":"audience. That's really all I'm after, like, Okay,"},{"speaker":"Krystal Proffitt","startTime":1615.4099999999999,"endTime":1620.7199999999998,"body":"I've let the cat out of the bag. That's that's all"},{"speaker":"Krystal Proffitt","startTime":1620.7199999999998,"endTime":1625.25,"body":"I care about. I just want to know that you're"},{"speaker":"Krystal Proffitt","startTime":1620.7199999999998,"endTime":1625.25,"body":"trying to get on my podcast care about my"},{"speaker":"Krystal Proffitt","startTime":1625.25,"endTime":1627.4699999999998,"body":"audience. That's really so important to me."},{"speaker":"Christina Lenkowksi","startTime":1627.83,"endTime":1631.79,"body":"It is and and I love that you"},{"speaker":"Christina Lenkowksi","startTime":1627.83,"endTime":1631.79,"body":"said that because that's the kind of hosts that we"},{"speaker":"Christina Lenkowksi","startTime":1631.79,"endTime":1637.73,"body":"like to work with. And so you know, before we"},{"speaker":"Christina Lenkowksi","startTime":1631.79,"endTime":1637.73,"body":"Again, before we ever pitch like, we do do that"},{"speaker":"Christina Lenkowksi","startTime":1637.73,"endTime":1644.27,"body":"research ahead of time. And it's the reason why"},{"speaker":"Christina Lenkowksi","startTime":1637.73,"endTime":1644.27,"body":"we're able to get our clients on great shows, you"},{"speaker":"Christina Lenkowksi","startTime":1644.27,"endTime":1649.4899999999998,"body":"know, we actually reach out to that host with"},{"speaker":"Christina Lenkowksi","startTime":1644.27,"endTime":1649.4899999999998,"body":"stuff that pertains to them and is all about their"},{"speaker":"Christina Lenkowksi","startTime":1649.4899999999998,"endTime":1653.4499999999998,"body":"audience and what maybe their audience hasn't"},{"speaker":"Christina Lenkowksi","startTime":1649.4899999999998,"endTime":1653.4499999999998,"body":"heard yet, but we think we could take up to"},{"speaker":"Christina Lenkowksi","startTime":1653.4499999999998,"endTime":1658.1599999999999,"body":"another level or something like that, like, you"},{"speaker":"Christina Lenkowksi","startTime":1653.4499999999998,"endTime":1658.1599999999999,"body":"spoke about Angie earlier. But I love the episode"},{"speaker":"Christina Lenkowksi","startTime":1658.1599999999999,"endTime":1662.6599999999999,"body":"you do with Angie last year all about podcast"},{"speaker":"Christina Lenkowksi","startTime":1658.1599999999999,"endTime":1662.6599999999999,"body":"pitching, why podcast pitching is important in"},{"speaker":"Christina Lenkowksi","startTime":1662.6599999999999,"endTime":1667.73,"body":"business, things like that. I just think she's so"},{"speaker":"Christina Lenkowksi","startTime":1662.6599999999999,"endTime":1667.73,"body":"funny. I just really, really liked her enjoy her."},{"speaker":"Christina Lenkowksi","startTime":1668.0900000000001,"endTime":1672.2600000000002,"body":"And so when Lindsay and I, we knew that you've"},{"speaker":"Christina Lenkowksi","startTime":1668.0900000000001,"endTime":1672.2600000000002,"body":"done that episode, you know, we've done our"},{"speaker":"Christina Lenkowksi","startTime":1672.2600000000002,"endTime":1676.4,"body":"research, we've listened to it, etc. So when she"},{"speaker":"Christina Lenkowksi","startTime":1672.2600000000002,"endTime":1676.4,"body":"goes to you, she's not pitching the same thing."},{"speaker":"Christina Lenkowksi","startTime":1676.9099999999999,"endTime":1682.0700000000002,"body":"Even though you know, we both do podcast pitching,"},{"speaker":"Christina Lenkowksi","startTime":1676.9099999999999,"endTime":1682.0700000000002,"body":"she's coming to you with with a different idea."},{"speaker":"Christina Lenkowksi","startTime":1682.0700000000002,"endTime":1686.3899999999999,"body":"And you know, of, hey, we know that you've done"},{"speaker":"Christina Lenkowksi","startTime":1682.0700000000002,"endTime":1686.3899999999999,"body":"this. Now, let's see, like, Would you like to do"},{"speaker":"Christina Lenkowksi","startTime":1686.3899999999999,"endTime":1691.1599999999999,"body":"something like this. And that actually brings up a"},{"speaker":"Christina Lenkowksi","startTime":1686.3899999999999,"endTime":1691.1599999999999,"body":"good point of if your competitor, someone that's"},{"speaker":"Christina Lenkowksi","startTime":1691.1599999999999,"endTime":1696.44,"body":"been on, you know, that is similar to you has a"},{"speaker":"Christina Lenkowksi","startTime":1691.1599999999999,"endTime":1696.44,"body":"similar ideal customer to you has been on the"},{"speaker":"Christina Lenkowksi","startTime":1696.44,"endTime":1701.87,"body":"show, do not take that as a you can't pitch that"},{"speaker":"Christina Lenkowksi","startTime":1696.44,"endTime":1701.87,"body":"show. I actually think that that's a really great"},{"speaker":"Christina Lenkowksi","startTime":1701.87,"endTime":1706.4,"body":"thing, because it means that that host is"},{"speaker":"Christina Lenkowksi","startTime":1701.87,"endTime":1706.4,"body":"interested in that topic. So what I recommend"},{"speaker":"Christina Lenkowksi","startTime":1706.4,"endTime":1712.73,"body":"people do in that instances, send your pitch, like"},{"speaker":"Christina Lenkowksi","startTime":1706.4,"endTime":1712.73,"body":"recognize that they've had someone on to talk"},{"speaker":"Christina Lenkowksi","startTime":1712.73,"endTime":1716.63,"body":"about XYZ, that you really enjoyed the episode,"},{"speaker":"Christina Lenkowksi","startTime":1712.73,"endTime":1716.63,"body":"and that you'd love to take it up to the next"},{"speaker":"Christina Lenkowksi","startTime":1716.63,"endTime":1721.0700000000002,"body":"level, and then have some story ideas there for"},{"speaker":"Christina Lenkowksi","startTime":1716.63,"endTime":1721.0700000000002,"body":"them or some topic ideas there for them. And I"},{"speaker":"Christina Lenkowksi","startTime":1721.0700000000002,"endTime":1725.06,"body":"think that that works really, really well. And so"},{"speaker":"Christina Lenkowksi","startTime":1721.0700000000002,"endTime":1725.06,"body":"it shouldn't be a look of like, oh, no, they've"},{"speaker":"Christina Lenkowksi","startTime":1725.06,"endTime":1729.77,"body":"already had so and so on. So they're not going to"},{"speaker":"Christina Lenkowksi","startTime":1725.06,"endTime":1729.77,"body":"be interested. No, you just got to do your work to"},{"speaker":"Christina Lenkowksi","startTime":1729.8000000000002,"endTime":1732.8899999999999,"body":"see what else that host could be could be"},{"speaker":"Christina Lenkowksi","startTime":1729.8000000000002,"endTime":1732.8899999999999,"body":"potentially interested in."},{"speaker":"Krystal Proffitt","startTime":1733.6399999999999,"endTime":1737.06,"body":"Oh, this is like the perfect you"},{"speaker":"Krystal Proffitt","startTime":1733.6399999999999,"endTime":1737.06,"body":"couldn't have set this up any better because this"},{"speaker":"Krystal Proffitt","startTime":1737.06,"endTime":1742.6399999999999,"body":"is the perfect segue into what I wanted to ask you"},{"speaker":"Krystal Proffitt","startTime":1737.06,"endTime":1742.6399999999999,"body":"about because you mentioned about podcasts"},{"speaker":"Krystal Proffitt","startTime":1742.6399999999999,"endTime":1748.58,"body":"guesting 201 Right? So if anybody's listening and"},{"speaker":"Krystal Proffitt","startTime":1742.6399999999999,"endTime":1748.58,"body":"they've already like they're a diehard fan of the"},{"speaker":"Krystal Proffitt","startTime":1748.58,"endTime":1753.7399999999998,"body":"show, they've already listened to all of our"},{"speaker":"Krystal Proffitt","startTime":1748.58,"endTime":1753.7399999999998,"body":"episodes about podcast guesting you talked about,"},{"speaker":"Krystal Proffitt","startTime":1753.83,"endTime":1761.69,"body":"okay, let's imagine you've landed that guest, you"},{"speaker":"Krystal Proffitt","startTime":1753.83,"endTime":1761.69,"body":"know, late you booked that show. Now what? Like,"},{"speaker":"Krystal Proffitt","startTime":1761.69,"endTime":1765.3200000000002,"body":"now what about that a little bit? Yeah. Now what?"},{"speaker":"Krystal Proffitt","startTime":1761.69,"endTime":1765.3200000000002,"body":"Dun dun dun."},{"speaker":"Christina Lenkowksi","startTime":1765.77,"endTime":1768.5,"body":"Yeah, well, now I'm gonna"},{"speaker":"Christina Lenkowksi","startTime":1765.77,"endTime":1768.5,"body":"look at my notes. Because remember, I told you, I"},{"speaker":"Christina Lenkowksi","startTime":1768.5,"endTime":1772.52,"body":"took a copious amount of notes, because I wanted"},{"speaker":"Christina Lenkowksi","startTime":1768.5,"endTime":1772.52,"body":"to make sure that I didn't, I didn't miss on"},{"speaker":"Christina Lenkowksi","startTime":1772.52,"endTime":1778.04,"body":"anything, you know, huge or anything like that."},{"speaker":"Christina Lenkowksi","startTime":1772.52,"endTime":1778.04,"body":"But a big thing that I think is so important for"},{"speaker":"Christina Lenkowksi","startTime":1778.04,"endTime":1781.9099999999999,"body":"before you guest on a show, even if you've"},{"speaker":"Christina Lenkowksi","startTime":1778.04,"endTime":1781.9099999999999,"body":"listened to and I hope you have listened to their"},{"speaker":"Christina Lenkowksi","startTime":1781.9099999999999,"endTime":1787.37,"body":"show before the day before or even the day of when"},{"speaker":"Christina Lenkowksi","startTime":1781.9099999999999,"endTime":1787.37,"body":"I have an interview, I will re listen to an"},{"speaker":"Christina Lenkowksi","startTime":1787.37,"endTime":1791.4499999999998,"body":"episode or I will listen to an episode of the"},{"speaker":"Christina Lenkowksi","startTime":1787.37,"endTime":1791.4499999999998,"body":"show. So yesterday I had crystal right in my"},{"speaker":"Christina Lenkowksi","startTime":1791.4499999999998,"endTime":1795.35,"body":"earbuds I was taking a walk, you know, things like"},{"speaker":"Christina Lenkowksi","startTime":1791.4499999999998,"endTime":1795.35,"body":"that, even though I've listened to our show"},{"speaker":"Christina Lenkowksi","startTime":1795.35,"endTime":1799.6399999999999,"body":"before. But when you know you're about to be a"},{"speaker":"Christina Lenkowksi","startTime":1795.35,"endTime":1799.6399999999999,"body":"guest, you know, you can kind of think about it"},{"speaker":"Christina Lenkowksi","startTime":1799.6399999999999,"endTime":1802.79,"body":"differently there in there and be like, okay,"},{"speaker":"Christina Lenkowksi","startTime":1799.6399999999999,"endTime":1802.79,"body":"she's probably going to ask me about, you know,"},{"speaker":"Christina Lenkowksi","startTime":1802.79,"endTime":1806.3899999999999,"body":"how I started or what led me to where I am today."},{"speaker":"Christina Lenkowksi","startTime":1802.79,"endTime":1806.3899999999999,"body":"Like, there's a few things that you know, will"},{"speaker":"Christina Lenkowksi","startTime":1806.3899999999999,"endTime":1811.46,"body":"kind of be the same typically from episode to"},{"speaker":"Christina Lenkowksi","startTime":1806.3899999999999,"endTime":1811.46,"body":"episode. So I'm thinking about it differently. How"},{"speaker":"Christina Lenkowksi","startTime":1811.46,"endTime":1816.83,"body":"I'm going to talk about XYZ, this or that. So"},{"speaker":"Christina Lenkowksi","startTime":1811.46,"endTime":1816.83,"body":"always, always, always listen to an episode of the"},{"speaker":"Christina Lenkowksi","startTime":1816.83,"endTime":1822.7399999999998,"body":"show. The host knows you guys. The host knows if"},{"speaker":"Christina Lenkowksi","startTime":1816.83,"endTime":1822.7399999999998,"body":"you've ever listened their show or not. The second"},{"speaker":"Christina Lenkowksi","startTime":1822.7399999999998,"endTime":1826.88,"body":"you start interviewing them if you have not, I"},{"speaker":"Christina Lenkowksi","startTime":1822.7399999999998,"endTime":1826.88,"body":"mean, I'm sure you can guarantee this, like"},{"speaker":"Christina Lenkowksi","startTime":1826.9699999999998,"endTime":1831.3200000000002,"body":"someone were to come on your show. And they hadn't"},{"speaker":"Christina Lenkowksi","startTime":1826.9699999999998,"endTime":1831.3200000000002,"body":"like you probably be like, Oh, wow, okay, we're"},{"speaker":"Christina Lenkowksi","startTime":1831.3200000000002,"endTime":1835.73,"body":"not. I can tell that this is not she's like, huh,"},{"speaker":"Christina Lenkowksi","startTime":1831.3200000000002,"endTime":1835.73,"body":"yeah,"},{"speaker":"Krystal Proffitt","startTime":1835.79,"endTime":1839.75,"body":"I'm like, it may or may not have"},{"speaker":"Krystal Proffitt","startTime":1835.79,"endTime":1839.75,"body":"happened before. Okay, continue to"},{"speaker":"Christina Lenkowksi","startTime":1840.23,"endTime":1844.31,"body":"go on, go on. But I"},{"speaker":"Christina Lenkowksi","startTime":1840.23,"endTime":1844.31,"body":"definitely think that that's something important"},{"speaker":"Christina Lenkowksi","startTime":1844.31,"endTime":1848.5700000000002,"body":"and it's super easy for you to do, it's going to"},{"speaker":"Christina Lenkowksi","startTime":1844.31,"endTime":1848.5700000000002,"body":"get you pumped up to to be honest with you. Like,"},{"speaker":"Christina Lenkowksi","startTime":1848.7199999999998,"endTime":1852.23,"body":"that's one fun thing about listening the show is"},{"speaker":"Christina Lenkowksi","startTime":1848.7199999999998,"endTime":1852.23,"body":"it definitely gets me excited to be a guest the"},{"speaker":"Christina Lenkowksi","startTime":1852.23,"endTime":1859.6999999999998,"body":"next day. Um, and then what I, which I haven't"},{"speaker":"Christina Lenkowksi","startTime":1852.23,"endTime":1859.6999999999998,"body":"done today, but I think is a really because it's"},{"speaker":"Christina Lenkowksi","startTime":1859.6999999999998,"endTime":1863.3000000000002,"body":"830 in the morning, so I haven't done it yet. But"},{"speaker":"Christina Lenkowksi","startTime":1859.6999999999998,"endTime":1863.3000000000002,"body":"one thing that I think is really fun that I"},{"speaker":"Christina Lenkowksi","startTime":1863.3000000000002,"endTime":1868.31,"body":"haven't that that I will do right after this is to"},{"speaker":"Christina Lenkowksi","startTime":1863.3000000000002,"endTime":1868.31,"body":"post a little something on Instagram, tagging the"},{"speaker":"Christina Lenkowksi","startTime":1868.31,"endTime":1872.6,"body":"host. So you might be saying like, Hey, I'm about"},{"speaker":"Christina Lenkowksi","startTime":1868.31,"endTime":1872.6,"body":"to do an interview with you know, at Krystal"},{"speaker":"Christina Lenkowksi","startTime":1872.6,"endTime":1879.3200000000002,"body":"Proffitt, I'm so excited for our discussion today."},{"speaker":"Christina Lenkowksi","startTime":1872.6,"endTime":1879.3200000000002,"body":"Something like that really simple, easy thing to"},{"speaker":"Christina Lenkowksi","startTime":1879.3200000000002,"endTime":1884.87,"body":"do. But the host like they noticed that they"},{"speaker":"Christina Lenkowksi","startTime":1879.3200000000002,"endTime":1884.87,"body":"noticed that type of thing. You know, they know"},{"speaker":"Christina Lenkowksi","startTime":1884.87,"endTime":1890.1799999999998,"body":"that you're on there, you're, you know, excited to"},{"speaker":"Christina Lenkowksi","startTime":1884.87,"endTime":1890.1799999999998,"body":"do the interview. And that's something that they"},{"speaker":"Christina Lenkowksi","startTime":1890.1799999999998,"endTime":1895.13,"body":"can share to their stories, you know, as well, to"},{"speaker":"Christina Lenkowksi","startTime":1890.1799999999998,"endTime":1895.13,"body":"let people know that you're going to be a guest on"},{"speaker":"Christina Lenkowksi","startTime":1895.13,"endTime":1901.79,"body":"their show, which I think is a really cool kind"},{"speaker":"Christina Lenkowksi","startTime":1895.13,"endTime":1901.79,"body":"of, you know, bonus to do. Um, during the show a"},{"speaker":"Christina Lenkowksi","startTime":1901.79,"endTime":1908.96,"body":"big thing, Crystal using the hostname. Um, I think"},{"speaker":"Christina Lenkowksi","startTime":1901.79,"endTime":1908.96,"body":"that you know, you don't want to be like overkill"},{"speaker":"Christina Lenkowksi","startTime":1908.96,"endTime":1913.85,"body":"with this. But it's it's definitely nice to have"},{"speaker":"Christina Lenkowksi","startTime":1908.96,"endTime":1913.85,"body":"that personal connection like you would have in an"},{"speaker":"Christina Lenkowksi","startTime":1913.85,"endTime":1920.5100000000002,"body":"actual conversation of saying someone's name a few"},{"speaker":"Christina Lenkowksi","startTime":1913.85,"endTime":1920.5100000000002,"body":"times. And I think that that's something that a"},{"speaker":"Christina Lenkowksi","startTime":1920.5100000000002,"endTime":1924.5900000000001,"body":"couple of our clients, they're so good at doing."},{"speaker":"Christina Lenkowksi","startTime":1920.5100000000002,"endTime":1924.5900000000001,"body":"Like I listened to their interviews and I'm just"},{"speaker":"Christina Lenkowksi","startTime":1924.5900000000001,"endTime":1930.65,"body":"like, crushed it. Like they always like it's so"},{"speaker":"Christina Lenkowksi","startTime":1924.5900000000001,"endTime":1930.65,"body":"good. And it's a lot of times it's because they"},{"speaker":"Christina Lenkowksi","startTime":1930.65,"endTime":1935.33,"body":"use the host name and they just have their natural"},{"speaker":"Christina Lenkowksi","startTime":1930.65,"endTime":1935.33,"body":"story to these tell stories. So, you know, it"},{"speaker":"Christina Lenkowksi","startTime":1935.33,"endTime":1940.7600000000002,"body":"comes back to like, here's my example of what I"},{"speaker":"Christina Lenkowksi","startTime":1935.33,"endTime":1940.7600000000002,"body":"think you should do. And here's the story why, you"},{"speaker":"Christina Lenkowksi","startTime":1940.7600000000002,"endTime":1943.94,"body":"know, here's maybe something that I think you"},{"speaker":"Christina Lenkowksi","startTime":1940.7600000000002,"endTime":1943.94,"body":"should be doing in your business. And here's"},{"speaker":"Christina Lenkowksi","startTime":1943.94,"endTime":1948.4699999999998,"body":"another story that I have to tell. And so I think"},{"speaker":"Christina Lenkowksi","startTime":1943.94,"endTime":1948.4699999999998,"body":"that the storytelling and thinking about that a"},{"speaker":"Christina Lenkowksi","startTime":1948.4699999999998,"endTime":1954.8899999999999,"body":"little bit beforehand is a really, really good"},{"speaker":"Christina Lenkowksi","startTime":1948.4699999999998,"endTime":1954.8899999999999,"body":"thing. But mostly, and most important to me is the"},{"speaker":"Christina Lenkowksi","startTime":1954.8899999999999,"endTime":1963.29,"body":"after. Okay? So a lot of times, people our guest,"},{"speaker":"Christina Lenkowksi","startTime":1954.8899999999999,"endTime":1963.29,"body":"and like the second, they're off that Zoom call,"},{"speaker":"Christina Lenkowksi","startTime":1963.5900000000001,"endTime":1974.0300000000002,"body":"they're like, Okay, bye. And then nothing. And as"},{"speaker":"Christina Lenkowksi","startTime":1963.5900000000001,"endTime":1974.0300000000002,"body":"a podcast host, I'm sure crystal you can speak to"},{"speaker":"Christina Lenkowksi","startTime":1974.0300000000002,"endTime":1980.5700000000002,"body":"this, like, Nothing is more frustrating. It is to"},{"speaker":"Christina Lenkowksi","startTime":1974.0300000000002,"endTime":1980.5700000000002,"body":"a certain extent than that. And I'll talk about"},{"speaker":"Christina Lenkowksi","startTime":1980.5700000000002,"endTime":1984.8600000000001,"body":"kind of the reasons why. But one thing that I like"},{"speaker":"Christina Lenkowksi","startTime":1980.5700000000002,"endTime":1984.8600000000001,"body":"to do and the second that we're done recording,"},{"speaker":"Christina Lenkowksi","startTime":1984.8600000000001,"endTime":1991.0700000000002,"body":"I'll be saying to Crystal is, thank you so much"},{"speaker":"Christina Lenkowksi","startTime":1984.8600000000001,"endTime":1991.0700000000002,"body":"for your time, because we spoke earlier about you"},{"speaker":"Christina Lenkowksi","startTime":1991.0700000000002,"endTime":1996.08,"body":"know why people are looking to charge because it"},{"speaker":"Christina Lenkowksi","startTime":1991.0700000000002,"endTime":1996.08,"body":"takes a lot of work to put on a podcast you guys"},{"speaker":"Christina Lenkowksi","startTime":1996.08,"endTime":2001.4499999999998,"body":"like and you guys that do them like you in this"},{"speaker":"Christina Lenkowksi","startTime":1996.08,"endTime":2001.4499999999998,"body":"audience, like you know, so I always want to come"},{"speaker":"Christina Lenkowksi","startTime":2001.4499999999998,"endTime":2006.52,"body":"from a space of gratitude for them having me on"},{"speaker":"Christina Lenkowksi","startTime":2001.4499999999998,"endTime":2006.52,"body":"their show, like that's, that's a lot for them,"},{"speaker":"Christina Lenkowksi","startTime":2006.52,"endTime":2009.88,"body":"you know, I know that crystal is gonna be doing"},{"speaker":"Christina Lenkowksi","startTime":2006.52,"endTime":2009.88,"body":"the editing, she's gonna be getting everything"},{"speaker":"Christina Lenkowksi","startTime":2009.88,"endTime":2014.65,"body":"ready to go posting it up, you know, all this type"},{"speaker":"Christina Lenkowksi","startTime":2009.88,"endTime":2014.65,"body":"of stuff. So thanking them and then asking how I"},{"speaker":"Christina Lenkowksi","startTime":2014.65,"endTime":2019.5100000000002,"body":"can bring value to her audience. So is there"},{"speaker":"Christina Lenkowksi","startTime":2014.65,"endTime":2019.5100000000002,"body":"something that she wants to do? Does she want to"},{"speaker":"Christina Lenkowksi","startTime":2019.5100000000002,"endTime":2024.9699999999998,"body":"do an Instagram Live the day that this goes live?"},{"speaker":"Christina Lenkowksi","startTime":2019.5100000000002,"endTime":2024.9699999999998,"body":"Does she want me to speak on podcast pitching in a"},{"speaker":"Christina Lenkowksi","startTime":2024.9699999999998,"endTime":2031.42,"body":"membership group, anything like that? I'm happy to"},{"speaker":"Christina Lenkowksi","startTime":2024.9699999999998,"endTime":2031.42,"body":"do to support you know, to support her and as a"},{"speaker":"Christina Lenkowksi","startTime":2031.42,"endTime":2037.06,"body":"thank you for the time of having me come on her"},{"speaker":"Christina Lenkowksi","startTime":2031.42,"endTime":2037.06,"body":"podcast. And I mean, I don't know how, like you"},{"speaker":"Christina Lenkowksi","startTime":2037.06,"endTime":2039.4,"body":"feel about that. But that's to me just a huge"},{"speaker":"Christina Lenkowksi","startTime":2037.06,"endTime":2039.4,"body":"thing."},{"speaker":"Krystal Proffitt","startTime":2040.1799999999998,"endTime":2046.3000000000002,"body":"No, I like this is something"},{"speaker":"Krystal Proffitt","startTime":2040.1799999999998,"endTime":2046.3000000000002,"body":"that it I don't often have people that are just"},{"speaker":"Krystal Proffitt","startTime":2046.3000000000002,"endTime":2051.67,"body":"like by gone. Yeah, yes. It's someone I don't"},{"speaker":"Krystal Proffitt","startTime":2046.3000000000002,"endTime":2051.67,"body":"know. I will do one of I will want to point this"},{"speaker":"Krystal Proffitt","startTime":2051.67,"endTime":2059.62,"body":"out. Because I'm thinking of three interviews in"},{"speaker":"Krystal Proffitt","startTime":2051.67,"endTime":2059.62,"body":"particular, where I and this these were guests on"},{"speaker":"Krystal Proffitt","startTime":2059.62,"endTime":2063.64,"body":"other, like one of them was a guest on someone"},{"speaker":"Krystal Proffitt","startTime":2059.62,"endTime":2063.64,"body":"else's show to where it was just like, okay, the"},{"speaker":"Krystal Proffitt","startTime":2063.64,"endTime":2068.95,"body":"interviews done, like, check out like, they just"},{"speaker":"Krystal Proffitt","startTime":2063.64,"endTime":2068.95,"body":"like kind of ghosted me just like hit the button"},{"speaker":"Krystal Proffitt","startTime":2068.95,"endTime":2073.66,"body":"and everything went black. I was like, Yeah, okay,"},{"speaker":"Krystal Proffitt","startTime":2068.95,"endTime":2073.66,"body":"I guess we're finished. We're done with this"},{"speaker":"Krystal Proffitt","startTime":2073.66,"endTime":2079.75,"body":"conversation today. And other times where I think,"},{"speaker":"Krystal Proffitt","startTime":2073.66,"endTime":2079.75,"body":"and it could be like a social awkwardness for"},{"speaker":"Krystal Proffitt","startTime":2079.75,"endTime":2085.96,"body":"people that aren't comfortable. You know, me I'm"},{"speaker":"Krystal Proffitt","startTime":2079.75,"endTime":2085.96,"body":"yeah, this is my 7000 interview at this point, you"},{"speaker":"Krystal Proffitt","startTime":2085.96,"endTime":2091.51,"body":"know, so I feel very comfortable having that"},{"speaker":"Krystal Proffitt","startTime":2085.96,"endTime":2091.51,"body":"personal connection at the end. And I'm just a"},{"speaker":"Krystal Proffitt","startTime":2091.51,"endTime":2097.72,"body":"natural people person. So you're so that's more"},{"speaker":"Krystal Proffitt","startTime":2091.51,"endTime":2097.72,"body":"introverted, I think that you just gave them some"},{"speaker":"Krystal Proffitt","startTime":2097.72,"endTime":2103.03,"body":"gold because they're like, yeah, oh, you're"},{"speaker":"Krystal Proffitt","startTime":2097.72,"endTime":2103.03,"body":"supposed to do something afterwards. I never"},{"speaker":"Krystal Proffitt","startTime":2103.03,"endTime":2112.09,"body":"thought about doing that. And I love this. The"},{"speaker":"Krystal Proffitt","startTime":2103.03,"endTime":2112.09,"body":"social connection when an episode airs, because I"},{"speaker":"Krystal Proffitt","startTime":2112.09,"endTime":2116.98,"body":"will have people kind of come back to me and say,"},{"speaker":"Krystal Proffitt","startTime":2112.09,"endTime":2116.98,"body":"but the, we talked about all that stuff in the"},{"speaker":"Krystal Proffitt","startTime":2116.98,"endTime":2124.03,"body":"interview, like, why would we do the above and"},{"speaker":"Krystal Proffitt","startTime":2116.98,"endTime":2124.03,"body":"beyond? But Christina, and I know, the marketing,"},{"speaker":"Krystal Proffitt","startTime":2124.06,"endTime":2132.37,"body":"the PR, the promotion like that is, honestly, it"},{"speaker":"Krystal Proffitt","startTime":2124.06,"endTime":2132.37,"body":"may be even more important than just recording the"},{"speaker":"Krystal Proffitt","startTime":2132.37,"endTime":2139.09,"body":"initial conversation because Christina and I could"},{"speaker":"Krystal Proffitt","startTime":2132.37,"endTime":2139.09,"body":"give you all of our biggest insider secrets or"},{"speaker":"Krystal Proffitt","startTime":2139.09,"endTime":2144.58,"body":"tips, our brightest strategy, but if we don't tell"},{"speaker":"Krystal Proffitt","startTime":2139.09,"endTime":2144.58,"body":"anybody about it, who's gonna know"},{"speaker":"Christina Lenkowksi","startTime":2144.91,"endTime":2149.47,"body":"who's gonna know, I'm, I"},{"speaker":"Christina Lenkowksi","startTime":2144.91,"endTime":2149.47,"body":"think people get really wrapped up in their head"},{"speaker":"Christina Lenkowksi","startTime":2149.47,"endTime":2153.01,"body":"about people seeing the same thing twice, or"},{"speaker":"Christina Lenkowksi","startTime":2149.47,"endTime":2153.01,"body":"listening to the same thing twice, or whatever."},{"speaker":"Christina Lenkowksi","startTime":2153.01,"endTime":2157.6,"body":"And I'm here to tell you, they don't care. Yeah,"},{"speaker":"Christina Lenkowksi","startTime":2153.01,"endTime":2157.6,"body":"they don't. They're like, they don't care in the"},{"speaker":"Christina Lenkowksi","startTime":2157.6,"endTime":2160.87,"body":"fact that they're not gonna be annoyed. They care"},{"speaker":"Christina Lenkowksi","startTime":2157.6,"endTime":2160.87,"body":"what you're saying they care things like that."},{"speaker":"Christina Lenkowksi","startTime":2160.87,"endTime":2165.34,"body":"Sorry, I should be clear. They care what you're"},{"speaker":"Christina Lenkowksi","startTime":2160.87,"endTime":2165.34,"body":"saying. Sorry. They don't care what you have to"},{"speaker":"Christina Lenkowksi","startTime":2165.34,"endTime":2169.57,"body":"say. No, they don't care what you have to say."},{"speaker":"Christina Lenkowksi","startTime":2165.34,"endTime":2169.57,"body":"Sorry. What they don't care about is the fact that"},{"speaker":"Christina Lenkowksi","startTime":2169.57,"endTime":2173.41,"body":"they might hear the same thing twice. In fact,"},{"speaker":"Christina Lenkowksi","startTime":2169.57,"endTime":2173.41,"body":"they're probably not even gonna notice that they"},{"speaker":"Christina Lenkowksi","startTime":2173.41,"endTime":2176.74,"body":"hear the same thing twice. They're just gonna hear"},{"speaker":"Christina Lenkowksi","startTime":2173.41,"endTime":2176.74,"body":"it twice and move on."},{"speaker":"Krystal Proffitt","startTime":2177.64,"endTime":2181.51,"body":"Yeah, and honestly, I mean, now"},{"speaker":"Krystal Proffitt","startTime":2177.64,"endTime":2181.51,"body":"that you say that, and I'm, you know, my, my"},{"speaker":"Krystal Proffitt","startTime":2181.51,"endTime":2187.42,"body":"background is marketing. And I think about the"},{"speaker":"Krystal Proffitt","startTime":2181.51,"endTime":2187.42,"body":"people that like, you have to hear things usually"},{"speaker":"Krystal Proffitt","startTime":2187.42,"endTime":2194.14,"body":"more than one person. Yeah. In and it's one of"},{"speaker":"Krystal Proffitt","startTime":2187.42,"endTime":2194.14,"body":"those things what And, Christina, it's why you're"},{"speaker":"Krystal Proffitt","startTime":2194.14,"endTime":2199.27,"body":"here today, we're talking about something that"},{"speaker":"Krystal Proffitt","startTime":2194.14,"endTime":2199.27,"body":"we've already talked about multiple times and from"},{"speaker":"Krystal Proffitt","startTime":2199.27,"endTime":2204.13,"body":"different people, you know, I've had multiple"},{"speaker":"Krystal Proffitt","startTime":2199.27,"endTime":2204.13,"body":"different guests on the show, but like I said,"},{"speaker":"Krystal Proffitt","startTime":2204.13,"endTime":2209.38,"body":"Christina and I talked about something that's"},{"speaker":"Krystal Proffitt","startTime":2204.13,"endTime":2209.38,"body":"never been talked about on the entire podcast"},{"speaker":"Krystal Proffitt","startTime":2209.38,"endTime":2215.56,"body":"today. So if she had sent me something and we you"},{"speaker":"Krystal Proffitt","startTime":2209.38,"endTime":2215.56,"body":"know, I was like, oh, you know, I we've already"},{"speaker":"Krystal Proffitt","startTime":2215.56,"endTime":2220.21,"body":"had someone like that. Y'all have been missing out"},{"speaker":"Krystal Proffitt","startTime":2215.56,"endTime":2220.21,"body":"on so many great things that you've already shared"},{"speaker":"Krystal Proffitt","startTime":2220.21,"endTime":2230.44,"body":"today. So I'm I'm grateful can't Can we just like"},{"speaker":"Krystal Proffitt","startTime":2220.21,"endTime":2230.44,"body":"have like a gratitude. Gratitude circle? Yeah, I'm"},{"speaker":"Krystal Proffitt","startTime":2230.44,"endTime":2233.08,"body":"grateful for the information you've shared today."},{"speaker":"Krystal Proffitt","startTime":2230.44,"endTime":2233.08,"body":"Because it's one"},{"speaker":"Christina Lenkowksi","startTime":2233.08,"endTime":2235.5699999999997,"body":"thing though, and I'm"},{"speaker":"Christina Lenkowksi","startTime":2233.08,"endTime":2235.5699999999997,"body":"grateful Be here now that I just told your"},{"speaker":"Christina Lenkowksi","startTime":2235.5699999999997,"endTime":2237.2799999999997,"body":"audience that no one cares what they have to say."},{"speaker":"Krystal Proffitt","startTime":2237.6099999999997,"endTime":2239.41,"body":"Yeah. Like, thank you"},{"speaker":"Christina Lenkowksi","startTime":2240.58,"endTime":2249.1,"body":"nailed it. Yeah, like she's"},{"speaker":"Christina Lenkowksi","startTime":2240.58,"endTime":2249.1,"body":"done it. Yeah. Guys, we do care, we all care. Um,"},{"speaker":"Christina Lenkowksi","startTime":2249.37,"endTime":2254.08,"body":"so the other thing, I'm just going back to my"},{"speaker":"Christina Lenkowksi","startTime":2249.37,"endTime":2254.08,"body":"notes here, oh, and I guarantee crystal knows"},{"speaker":"Christina Lenkowksi","startTime":2254.08,"endTime":2259.45,"body":"this. Also, when the episode goes live, you guys"},{"speaker":"Christina Lenkowksi","startTime":2254.08,"endTime":2259.45,"body":"as a guest, you need to be putting that"},{"speaker":"Christina Lenkowksi","startTime":2259.5699999999997,"endTime":2266.83,"body":"everywhere. So some hosts will send you like"},{"speaker":"Christina Lenkowksi","startTime":2259.5699999999997,"endTime":2266.83,"body":"social artwork or things like that that you can"},{"speaker":"Christina Lenkowksi","startTime":2266.83,"endTime":2271.99,"body":"put up and they make it really easy for you to do"},{"speaker":"Christina Lenkowksi","startTime":2266.83,"endTime":2271.99,"body":"the promotion, some don't. It's guys, it doesn't"},{"speaker":"Christina Lenkowksi","startTime":2271.99,"endTime":2277.12,"body":"need to be anything crazy, you can go into Canva"},{"speaker":"Christina Lenkowksi","startTime":2271.99,"endTime":2277.12,"body":"make a little little deal or go into headliner,"},{"speaker":"Christina Lenkowksi","startTime":2277.39,"endTime":2283.7799999999997,"body":"and create a which headliner is like one of my all"},{"speaker":"Christina Lenkowksi","startTime":2277.39,"endTime":2283.7799999999997,"body":"time favorite tools, apps, whatever, I love that"},{"speaker":"Christina Lenkowksi","startTime":2283.7799999999997,"endTime":2291.4,"body":"thing. But you can make some audio grams, you can"},{"speaker":"Christina Lenkowksi","startTime":2283.7799999999997,"endTime":2291.4,"body":"even take a screenshot of the just it the you"},{"speaker":"Christina Lenkowksi","startTime":2291.4,"endTime":2296.77,"body":"know, on your player, what it is and put it out"},{"speaker":"Christina Lenkowksi","startTime":2291.4,"endTime":2296.77,"body":"there, tag the host, etc. Put it in your E"},{"speaker":"Christina Lenkowksi","startTime":2296.77,"endTime":2302.1099999999997,"body":"newsletters, put it on your website, etc. But this"},{"speaker":"Christina Lenkowksi","startTime":2296.77,"endTime":2302.1099999999997,"body":"is something that I hear from hosts a lot that"},{"speaker":"Christina Lenkowksi","startTime":2302.1099999999997,"endTime":2307.48,"body":"frustrates the heck out of them is that they'll do"},{"speaker":"Christina Lenkowksi","startTime":2302.1099999999997,"endTime":2307.48,"body":"this interview, they'll spend all this time you"},{"speaker":"Christina Lenkowksi","startTime":2307.48,"endTime":2311.92,"body":"know getting this all ready to go putting it out"},{"speaker":"Christina Lenkowksi","startTime":2307.48,"endTime":2311.92,"body":"there. And they will never see anything from the"},{"speaker":"Christina Lenkowksi","startTime":2311.92,"endTime":2316.3599999999997,"body":"guest. The guest doesn't share it to their"},{"speaker":"Christina Lenkowksi","startTime":2311.92,"endTime":2316.3599999999997,"body":"audience. The guest doesn't do anything with it."},{"speaker":"Christina Lenkowksi","startTime":2316.63,"endTime":2322.33,"body":"And not only is that a huge opportunity missed,"},{"speaker":"Christina Lenkowksi","startTime":2316.63,"endTime":2322.33,"body":"that's a huge relationship Miss like a huge"},{"speaker":"Christina Lenkowksi","startTime":2322.33,"endTime":2324.13,"body":"connection miss with the host."},{"speaker":"Krystal Proffitt","startTime":2324.91,"endTime":2330.0099999999998,"body":"For sure. And especially I'm"},{"speaker":"Krystal Proffitt","startTime":2324.91,"endTime":2330.0099999999998,"body":"thinking of people that I've had on this podcast,"},{"speaker":"Krystal Proffitt","startTime":2330.1,"endTime":2336.97,"body":"I'm more likely to go back to that person and say,"},{"speaker":"Krystal Proffitt","startTime":2330.1,"endTime":2336.97,"body":"Hey, I thought of a podcast topic. Do you want to"},{"speaker":"Krystal Proffitt","startTime":2336.97,"endTime":2341.83,"body":"come back on the show? Actually, Andy is someone"},{"speaker":"Krystal Proffitt","startTime":2336.97,"endTime":2341.83,"body":"it's we Angie, Liz's shout out. We're giving you"},{"speaker":"Krystal Proffitt","startTime":2341.83,"endTime":2347.68,"body":"all the shout outs today. But you know, I know"},{"speaker":"Krystal Proffitt","startTime":2341.83,"endTime":2347.68,"body":"that I'm going to be seeing her in person if she"},{"speaker":"Krystal Proffitt","startTime":2347.68,"endTime":2349.7799999999997,"body":"podcasts. Are you going to shoot podcast live?"},{"speaker":"Christina Lenkowksi","startTime":2349.99,"endTime":2355.33,"body":"Or I wish I didn't know about"},{"speaker":"Christina Lenkowksi","startTime":2349.99,"endTime":2355.33,"body":"it. And then the dates are when we're celebrating"},{"speaker":"Christina Lenkowksi","startTime":2355.33,"endTime":2360.52,"body":"my husband's 40th best believe I'm going to be"},{"speaker":"Christina Lenkowksi","startTime":2355.33,"endTime":2360.52,"body":"there next year. I already put the dates on my"},{"speaker":"Christina Lenkowksi","startTime":2360.52,"endTime":2364.66,"body":"calendar for next year. I am sure going to be"},{"speaker":"Christina Lenkowksi","startTime":2360.52,"endTime":2364.66,"body":"there. Yes,"},{"speaker":"Krystal Proffitt","startTime":2364.689,"endTime":2369.5789999999997,"body":"yes. But it's one of those"},{"speaker":"Krystal Proffitt","startTime":2364.689,"endTime":2369.5789999999997,"body":"things. It's like, you know, now, I have you in my"},{"speaker":"Krystal Proffitt","startTime":2369.5789999999997,"endTime":2374.859,"body":"back pocket to think of like, oh my gosh, we have"},{"speaker":"Krystal Proffitt","startTime":2369.5789999999997,"endTime":2374.859,"body":"this new topic that anytime something comes up"},{"speaker":"Krystal Proffitt","startTime":2374.859,"endTime":2381.669,"body":"that's like trending, like, for example, people"},{"speaker":"Krystal Proffitt","startTime":2374.859,"endTime":2381.669,"body":"weren't doing IG lives together. This time in"},{"speaker":"Krystal Proffitt","startTime":2381.669,"endTime":2387.699,"body":"2019, when people were just starting to like they"},{"speaker":"Krystal Proffitt","startTime":2381.669,"endTime":2387.699,"body":"weren't doing a lot of this like because it wasn't"},{"speaker":"Krystal Proffitt","startTime":2387.699,"endTime":2393.7889999999998,"body":"really a thing. But now like trends happen, things"},{"speaker":"Krystal Proffitt","startTime":2387.699,"endTime":2393.7889999999998,"body":"change. And I always love going back to the"},{"speaker":"Krystal Proffitt","startTime":2393.7889999999998,"endTime":2398.769,"body":"people, like you said, I think of will who will, I"},{"speaker":"Krystal Proffitt","startTime":2393.7889999999998,"endTime":2398.769,"body":"know they'll share it with their audience. I know,"},{"speaker":"Krystal Proffitt","startTime":2398.769,"endTime":2406.029,"body":"they'll tag me on social, so then I can share it"},{"speaker":"Krystal Proffitt","startTime":2398.769,"endTime":2406.029,"body":"to my audience and it like that word of mouth just"},{"speaker":"Krystal Proffitt","startTime":2406.029,"endTime":2411.249,"body":"continues and it keeps going. Those are the people"},{"speaker":"Krystal Proffitt","startTime":2406.029,"endTime":2411.249,"body":"that I think of whenever I have a new idea, or I"},{"speaker":"Krystal Proffitt","startTime":2411.249,"endTime":2417.399,"body":"think about I want to talk about this subject. So"},{"speaker":"Krystal Proffitt","startTime":2411.249,"endTime":2417.399,"body":"these these are all fantastic, fantastic points."},{"speaker":"Krystal Proffitt","startTime":2417.5789999999997,"endTime":2417.879,"body":"But"},{"speaker":"Christina Lenkowksi","startTime":2417.91,"endTime":2421.87,"body":"I mean, I just I think that"},{"speaker":"Christina Lenkowksi","startTime":2417.91,"endTime":2421.87,"body":"as a guest, you just need to remember that you"},{"speaker":"Christina Lenkowksi","startTime":2421.87,"endTime":2428.2,"body":"were a guest. And so this is you know, how you say"},{"speaker":"Christina Lenkowksi","startTime":2421.87,"endTime":2428.2,"body":"your thank yous, you know, is partially is you"},{"speaker":"Christina Lenkowksi","startTime":2428.2,"endTime":2433.06,"body":"putting out in front of your audience as well. And"},{"speaker":"Christina Lenkowksi","startTime":2428.2,"endTime":2433.06,"body":"then the other thing, the last thing that I wanted"},{"speaker":"Christina Lenkowksi","startTime":2433.06,"endTime":2440.17,"body":"to mention about the after in particular was don't"},{"speaker":"Christina Lenkowksi","startTime":2433.06,"endTime":2440.17,"body":"just share it once. And what I mean by that is I"},{"speaker":"Christina Lenkowksi","startTime":2440.17,"endTime":2445.63,"body":"was talking about headliner, my my sweet, sweet"},{"speaker":"Christina Lenkowksi","startTime":2440.17,"endTime":2445.63,"body":"love of headliner. And I don't know if that's what"},{"speaker":"Christina Lenkowksi","startTime":2445.63,"endTime":2450.85,"body":"you recommend for audio grants or do something"},{"speaker":"Christina Lenkowksi","startTime":2445.63,"endTime":2450.85,"body":"else. But for me, I just, it's so easy, and I just"},{"speaker":"Christina Lenkowksi","startTime":2450.85,"endTime":2455.65,"body":"love it. So what I do, though, for any interview"},{"speaker":"Christina Lenkowksi","startTime":2450.85,"endTime":2455.65,"body":"on this interview with crystal, it'll get chopped"},{"speaker":"Christina Lenkowksi","startTime":2455.65,"endTime":2461.41,"body":"up into 10 probably different little pieces,"},{"speaker":"Christina Lenkowksi","startTime":2455.65,"endTime":2461.41,"body":"little segments. And then those will be on"},{"speaker":"Christina Lenkowksi","startTime":2461.41,"endTime":2469.15,"body":"rotation in our stories, you know, in our feed,"},{"speaker":"Christina Lenkowksi","startTime":2461.41,"endTime":2469.15,"body":"things like that. And this is where what we call"},{"speaker":"Christina Lenkowksi","startTime":2469.15,"endTime":2474.0699999999997,"body":"the sustained spotlight really happens. So"},{"speaker":"Christina Lenkowksi","startTime":2469.15,"endTime":2474.0699999999997,"body":"publicity work and you guys been on your, you"},{"speaker":"Christina Lenkowksi","startTime":2474.0699999999997,"endTime":2478.3599999999997,"body":"know, having your own podcast, you get this, it"},{"speaker":"Christina Lenkowksi","startTime":2474.0699999999997,"endTime":2478.3599999999997,"body":"doesn't have it's not just like this huge sudden,"},{"speaker":"Christina Lenkowksi","startTime":2478.69,"endTime":2484.72,"body":"like, you know, okay, I was on one podcast, and"},{"speaker":"Christina Lenkowksi","startTime":2478.69,"endTime":2484.72,"body":"now 100,000 People just joined my list like, you"},{"speaker":"Christina Lenkowksi","startTime":2484.72,"endTime":2488.7999999999997,"body":"know, that's that's not necessarily how it is. But"},{"speaker":"Christina Lenkowksi","startTime":2484.72,"endTime":2488.7999999999997,"body":"it's this work over time, this continuous work"},{"speaker":"Christina Lenkowksi","startTime":2488.7999999999997,"endTime":2494.29,"body":"over time that you do the builds up into the"},{"speaker":"Christina Lenkowksi","startTime":2488.7999999999997,"endTime":2494.29,"body":"business that you know, you want to have. And by"},{"speaker":"Christina Lenkowksi","startTime":2494.29,"endTime":2500.44,"body":"continuously sharing places where you've been a"},{"speaker":"Christina Lenkowksi","startTime":2494.29,"endTime":2500.44,"body":"thought leader, being a guest on a show putting,"},{"speaker":"Christina Lenkowksi","startTime":2500.44,"endTime":2505.5699999999997,"body":"you know, these snippets out there, that's where"},{"speaker":"Christina Lenkowksi","startTime":2500.44,"endTime":2505.5699999999997,"body":"the opportunities in my mind really start to roll"},{"speaker":"Christina Lenkowksi","startTime":2505.5699999999997,"endTime":2510.97,"body":"in. One of our clients, he is amazing at this, he"},{"speaker":"Christina Lenkowksi","startTime":2505.5699999999997,"endTime":2510.97,"body":"uses Meet Edgar if anyone's familiar with that,"},{"speaker":"Christina Lenkowksi","startTime":2511.18,"endTime":2516.2799999999997,"body":"and they so he drops all the clips in and then it"},{"speaker":"Christina Lenkowksi","startTime":2511.18,"endTime":2516.2799999999997,"body":"randomly puts them up every day. It puts like one"},{"speaker":"Christina Lenkowksi","startTime":2516.2799999999997,"endTime":2521.5,"body":"up every day, but the host is tagged in it, you"},{"speaker":"Christina Lenkowksi","startTime":2516.2799999999997,"endTime":2521.5,"body":"know, all those types of things. And anyways, he"},{"speaker":"Christina Lenkowksi","startTime":2521.5,"endTime":2527.74,"body":"puts him up on LinkedIn on Instagram, you know,"},{"speaker":"Christina Lenkowksi","startTime":2521.5,"endTime":2527.74,"body":"all over and he has had job offers he's had offers"},{"speaker":"Christina Lenkowksi","startTime":2527.74,"endTime":2532.12,"body":"to go speak in communities and it's and their"},{"speaker":"Christina Lenkowksi","startTime":2527.74,"endTime":2532.12,"body":"podcasts that happened six months ago, nine months"},{"speaker":"Christina Lenkowksi","startTime":2532.12,"endTime":2537.5499999999997,"body":"ago. It's just that he's using that same content"},{"speaker":"Christina Lenkowksi","startTime":2532.12,"endTime":2537.5499999999997,"body":"and just getting it out again and again and again."},{"speaker":"Christina Lenkowksi","startTime":2537.85,"endTime":2543.22,"body":"So don't be afraid of that, you know, put put it"},{"speaker":"Christina Lenkowksi","startTime":2537.85,"endTime":2543.22,"body":"out there as much as you can, as much as you feel"},{"speaker":"Christina Lenkowksi","startTime":2543.22,"endTime":2547.66,"body":"comfortable with. Because I think that's a big"},{"speaker":"Christina Lenkowksi","startTime":2543.22,"endTime":2547.66,"body":"Miss for a lot of people."},{"speaker":"Krystal Proffitt","startTime":2548.38,"endTime":2553.3599999999997,"body":"That's really good. It's great"},{"speaker":"Krystal Proffitt","startTime":2548.38,"endTime":2553.3599999999997,"body":"advice, and it goes back to, you know, from like"},{"speaker":"Krystal Proffitt","startTime":2553.45,"endTime":2559.54,"body":"Christina's PR points. And then from the"},{"speaker":"Krystal Proffitt","startTime":2553.45,"endTime":2559.54,"body":"perspective of marketing, it's just that top of"},{"speaker":"Krystal Proffitt","startTime":2559.54,"endTime":2564.73,"body":"mind that top of mind, like when when you start"},{"speaker":"Krystal Proffitt","startTime":2559.54,"endTime":2564.73,"body":"when someone thinks about that topic, who's going"},{"speaker":"Krystal Proffitt","startTime":2564.73,"endTime":2569.29,"body":"to be the top of mind, it's probably going to be"},{"speaker":"Krystal Proffitt","startTime":2564.73,"endTime":2569.29,"body":"the person, even if it's sound bites, even if it's"},{"speaker":"Krystal Proffitt","startTime":2569.29,"endTime":2574.0299999999997,"body":"quotes from an episode they've already listened"},{"speaker":"Krystal Proffitt","startTime":2569.29,"endTime":2574.0299999999997,"body":"to. Maybe it hits them differently one day"},{"speaker":"Krystal Proffitt","startTime":2574.0299999999997,"endTime":2579.13,"body":"whenever they see it, and they're like, Oh, that"},{"speaker":"Krystal Proffitt","startTime":2574.0299999999997,"endTime":2579.13,"body":"was so so good. Right? Oh, my gosh, this is like,"},{"speaker":"Krystal Proffitt","startTime":2579.16,"endTime":2584.02,"body":"I feel like we could just talk about this forever."},{"speaker":"Krystal Proffitt","startTime":2579.16,"endTime":2584.02,"body":"No, I know. I know. I know. We got to wrap it up."},{"speaker":"Krystal Proffitt","startTime":2584.2,"endTime":2590.77,"body":"Oh, yeah. No, I'm like, no, what we're, what we're"},{"speaker":"Krystal Proffitt","startTime":2584.2,"endTime":2590.77,"body":"gonna have to do is have an IG live whenever this"},{"speaker":"Krystal Proffitt","startTime":2590.77,"endTime":2598.21,"body":"goes down. It's gonna have to happen. It's gonna"},{"speaker":"Krystal Proffitt","startTime":2590.77,"endTime":2598.21,"body":"happen. But I do I want to switch to our rapid"},{"speaker":"Krystal Proffitt","startTime":2598.21,"endTime":2602.95,"body":"fire questions. Okay, these for all of our guests."},{"speaker":"Krystal Proffitt","startTime":2598.21,"endTime":2602.95,"body":"Are you up for it?"},{"speaker":"Christina Lenkowksi","startTime":2603.04,"endTime":2604.06,"body":"I'm up for it."},{"speaker":"Krystal Proffitt","startTime":2605.14,"endTime":2609.73,"body":"Okay, the first one is what"},{"speaker":"Krystal Proffitt","startTime":2605.14,"endTime":2609.73,"body":"piece of advice would you give to a brand new"},{"speaker":"Krystal Proffitt","startTime":2609.73,"endTime":2610.63,"body":"podcaster?"},{"speaker":"Christina Lenkowksi","startTime":2611.5,"endTime":2617.74,"body":"A brand new podcaster? I"},{"speaker":"Christina Lenkowksi","startTime":2611.5,"endTime":2617.74,"body":"would say, again, don't be thinking it. Be"},{"speaker":"Christina Lenkowksi","startTime":2617.74,"endTime":2621.6099999999997,"body":"thinking about it from a service over self"},{"speaker":"Christina Lenkowksi","startTime":2617.74,"endTime":2621.6099999999997,"body":"promotion perspective when it comes to your"},{"speaker":"Christina Lenkowksi","startTime":2621.64,"endTime":2627.67,"body":"audience as well. And I just started my own"},{"speaker":"Christina Lenkowksi","startTime":2621.64,"endTime":2627.67,"body":"podcast. So this is advice. Yeah, three episodes"},{"speaker":"Christina Lenkowksi","startTime":2627.67,"endTime":2634.24,"body":"in. So I'm really enjoying it. It's super fun. But"},{"speaker":"Christina Lenkowksi","startTime":2627.67,"endTime":2634.24,"body":"I think that's even advice that I have to remind"},{"speaker":"Christina Lenkowksi","startTime":2634.24,"endTime":2638.5299999999997,"body":"myself sometimes, too, which is like, this isn't"},{"speaker":"Christina Lenkowksi","startTime":2634.24,"endTime":2638.5299999999997,"body":"the I mean, it is the Christina show. But you"},{"speaker":"Christina Lenkowksi","startTime":2638.5299999999997,"endTime":2644.2,"body":"know, it's for my audience. It's not just like for"},{"speaker":"Christina Lenkowksi","startTime":2638.5299999999997,"endTime":2644.2,"body":"me to sit up here and pontificate on things that"},{"speaker":"Christina Lenkowksi","startTime":2644.41,"endTime":2648.13,"body":"don't matter to my audience. I want to make sure"},{"speaker":"Christina Lenkowksi","startTime":2644.41,"endTime":2648.13,"body":"that I'm bringing the value."},{"speaker":"Krystal Proffitt","startTime":2648.91,"endTime":2653.41,"body":"That's awesome. That's a great,"},{"speaker":"Krystal Proffitt","startTime":2648.91,"endTime":2653.41,"body":"that's great, great advice. Okay, the next"},{"speaker":"Krystal Proffitt","startTime":2653.41,"endTime":2659.68,"body":"question is a two part question. Okay. First one"},{"speaker":"Krystal Proffitt","startTime":2653.41,"endTime":2659.68,"body":"is, what is the dream podcast you would love to be"},{"speaker":"Krystal Proffitt","startTime":2659.68,"endTime":2665.23,"body":"on? Whoo, is your dream podcast guest that you"},{"speaker":"Krystal Proffitt","startTime":2659.68,"endTime":2665.23,"body":"would love to interview?"},{"speaker":"Christina Lenkowksi","startTime":2665.95,"endTime":2671.89,"body":"Oh, wow. Okay, this is a"},{"speaker":"Christina Lenkowksi","startTime":2665.95,"endTime":2671.89,"body":"great question. I think that the show that I would"},{"speaker":"Christina Lenkowksi","startTime":2671.89,"endTime":2679.87,"body":"absolutely love to be on would be Rachael Rogers,"},{"speaker":"Christina Lenkowksi","startTime":2671.89,"endTime":2679.87,"body":"hello, seven, podcast, I love her. I read her"},{"speaker":"Christina Lenkowksi","startTime":2679.87,"endTime":2685.0,"body":"book, you know, I listen, to subscribe to her"},{"speaker":"Christina Lenkowksi","startTime":2679.87,"endTime":2685.0,"body":"podcasts, all that type of stuff. And I just think"},{"speaker":"Christina Lenkowksi","startTime":2685.0,"endTime":2690.6099999999997,"body":"that she really breaks everything down really"},{"speaker":"Christina Lenkowksi","startTime":2685.0,"endTime":2690.6099999999997,"body":"well. But she's also just very, which I think how"},{"speaker":"Christina Lenkowksi","startTime":2690.6099999999997,"endTime":2695.95,"body":"I am is very straightforward. Like, I'm not here"},{"speaker":"Christina Lenkowksi","startTime":2690.6099999999997,"endTime":2695.95,"body":"to Bandy about with things like I want to tell you"},{"speaker":"Christina Lenkowksi","startTime":2695.95,"endTime":2702.31,"body":"how it actually is kind of like an anti publicist."},{"speaker":"Christina Lenkowksi","startTime":2695.95,"endTime":2702.31,"body":"And that way, you know, like, really want to give"},{"speaker":"Christina Lenkowksi","startTime":2702.31,"endTime":2708.0699999999997,"body":"you the hard facts on it. And so that for sure, I"},{"speaker":"Christina Lenkowksi","startTime":2702.31,"endTime":2708.0699999999997,"body":"think would be my dream podcast to beyond because"},{"speaker":"Christina Lenkowksi","startTime":2708.0699999999997,"endTime":2713.44,"body":"that audience, too, is like my people, you know,"},{"speaker":"Christina Lenkowksi","startTime":2708.0699999999997,"endTime":2713.44,"body":"the type of people that I would want to get in"},{"speaker":"Christina Lenkowksi","startTime":2713.44,"endTime":2719.0499999999997,"body":"front of people that are really looking to tell"},{"speaker":"Christina Lenkowksi","startTime":2713.44,"endTime":2719.0499999999997,"body":"their story, and to get out in front of a bigger"},{"speaker":"Christina Lenkowksi","startTime":2719.0499999999997,"endTime":2725.1099999999997,"body":"audience. So for me, that would be a huge one, I"},{"speaker":"Christina Lenkowksi","startTime":2719.0499999999997,"endTime":2725.1099999999997,"body":"would say, as a guest. Well, you just recently had"},{"speaker":"Christina Lenkowksi","startTime":2725.1099999999997,"endTime":2732.31,"body":"her but I would love to have Amy Porterfield on my"},{"speaker":"Christina Lenkowksi","startTime":2725.1099999999997,"endTime":2732.31,"body":"podcast at some point, she really was so huge, and"},{"speaker":"Christina Lenkowksi","startTime":2732.31,"endTime":2738.79,"body":"me going down this path to what I do now. I mean,"},{"speaker":"Christina Lenkowksi","startTime":2732.31,"endTime":2738.79,"body":"I it doesn't look like what I thought it was gonna"},{"speaker":"Christina Lenkowksi","startTime":2738.79,"endTime":2743.5899999999997,"body":"look like a few years ago. But I absolutely love"},{"speaker":"Christina Lenkowksi","startTime":2738.79,"endTime":2743.5899999999997,"body":"where my business is right now and what it's grown"},{"speaker":"Christina Lenkowksi","startTime":2743.5899999999997,"endTime":2751.21,"body":"into. And I just think that her and like her"},{"speaker":"Christina Lenkowksi","startTime":2743.5899999999997,"endTime":2751.21,"body":"encouragement and things like that, over the years"},{"speaker":"Christina Lenkowksi","startTime":2751.24,"endTime":2755.5899999999997,"body":"has been has been huge. So I would say to have her"},{"speaker":"Christina Lenkowksi","startTime":2751.24,"endTime":2755.5899999999997,"body":"on my show would be pretty freakin awesome."},{"speaker":"Krystal Proffitt","startTime":2756.0699999999997,"endTime":2762.16,"body":"Those are two fantastic women"},{"speaker":"Krystal Proffitt","startTime":2756.0699999999997,"endTime":2762.16,"body":"that Yeah, absolutely. Absolutely. Okay, and then"},{"speaker":"Krystal Proffitt","startTime":2762.16,"endTime":2765.67,"body":"my last question is, do you consider yourself a"},{"speaker":"Krystal Proffitt","startTime":2762.16,"endTime":2765.67,"body":"perfectionist?"},{"speaker":"Christina Lenkowksi","startTime":2766.15,"endTime":2774.73,"body":"No, I don't. Um, I definitely"},{"speaker":"Christina Lenkowksi","startTime":2766.15,"endTime":2774.73,"body":"am a progress over perfection type person, no"},{"speaker":"Christina Lenkowksi","startTime":2774.73,"endTime":2781.06,"body":"question about it. I, this is something that I run"},{"speaker":"Christina Lenkowksi","startTime":2774.73,"endTime":2781.06,"body":"into a lot with people that have taken my"},{"speaker":"Christina Lenkowksi","startTime":2781.06,"endTime":2786.7,"body":"trainings or things like that, they, they"},{"speaker":"Christina Lenkowksi","startTime":2781.06,"endTime":2786.7,"body":"definitely get really hung up on everything having"},{"speaker":"Christina Lenkowksi","startTime":2786.7,"endTime":2792.49,"body":"to be perfect before they hit send on a pitch. And"},{"speaker":"Christina Lenkowksi","startTime":2786.7,"endTime":2792.49,"body":"look, I want you to do your research. I want you"},{"speaker":"Christina Lenkowksi","startTime":2792.49,"endTime":2800.0499999999997,"body":"to send great pitches, but also understand that we"},{"speaker":"Christina Lenkowksi","startTime":2792.49,"endTime":2800.0499999999997,"body":"all you know, we all make mistakes and things like"},{"speaker":"Christina Lenkowksi","startTime":2800.0499999999997,"endTime":2804.37,"body":"that, but you just got to send the dang things. I"},{"speaker":"Christina Lenkowksi","startTime":2800.0499999999997,"endTime":2804.37,"body":"mean, I had someone one time that was like, I've"},{"speaker":"Christina Lenkowksi","startTime":2804.37,"endTime":2808.54,"body":"written my pitch, but I've been sitting on it for"},{"speaker":"Christina Lenkowksi","startTime":2804.37,"endTime":2808.54,"body":"two years, because I'm so nervous about sending it"},{"speaker":"Christina Lenkowksi","startTime":2808.54,"endTime":2814.2999999999997,"body":"out two years. Think of all those offers. I mean,"},{"speaker":"Christina Lenkowksi","startTime":2808.54,"endTime":2814.2999999999997,"body":"I just can like think about this opportunities. I"},{"speaker":"Christina Lenkowksi","startTime":2814.2999999999997,"endTime":2821.5299999999997,"body":"didn't say that to them. Don't worry, but think of"},{"speaker":"Christina Lenkowksi","startTime":2814.2999999999997,"endTime":2821.5299999999997,"body":"what you've done. But no, I wish that I just wish"},{"speaker":"Christina Lenkowksi","startTime":2821.5299999999997,"endTime":2826.87,"body":"people could get out of that perfectionist mindset"},{"speaker":"Christina Lenkowksi","startTime":2821.5299999999997,"endTime":2826.87,"body":"sometimes. And realize that you just got to send"},{"speaker":"Christina Lenkowksi","startTime":2826.87,"endTime":2831.49,"body":"it out there. I mean, when I first started doing"},{"speaker":"Christina Lenkowksi","startTime":2826.87,"endTime":2831.49,"body":"this pitch work, like the first clients that I was"},{"speaker":"Christina Lenkowksi","startTime":2831.49,"endTime":2835.96,"body":"pitching, I didn't have one sheets I didn't have"},{"speaker":"Christina Lenkowksi","startTime":2831.49,"endTime":2835.96,"body":"audio snippets. I didn't have anything, it was"},{"speaker":"Christina Lenkowksi","startTime":2835.96,"endTime":2842.62,"body":"just the pitch. And we got them on great, great"},{"speaker":"Christina Lenkowksi","startTime":2835.96,"endTime":2842.62,"body":"shows. So really what it comes down to is the"},{"speaker":"Christina Lenkowksi","startTime":2842.62,"endTime":2847.33,"body":"personal connection, like you mentioned, and topic"},{"speaker":"Christina Lenkowksi","startTime":2842.62,"endTime":2847.33,"body":"ideas that are valuable."},{"speaker":"Krystal Proffitt","startTime":2847.96,"endTime":2852.64,"body":"That's awesome. Oh, this is"},{"speaker":"Krystal Proffitt","startTime":2847.96,"endTime":2852.64,"body":"like, I feel like there's so many nuggets that you"},{"speaker":"Krystal Proffitt","startTime":2852.64,"endTime":2856.99,"body":"have dropped into this episode. I'm so"},{"speaker":"Krystal Proffitt","startTime":2852.64,"endTime":2856.99,"body":"appreciative. So grateful. Thank you today,"},{"speaker":"Krystal Proffitt","startTime":2856.99,"endTime":2860.98,"body":"Christina, this is awesome. Well, if someone's"},{"speaker":"Krystal Proffitt","startTime":2856.99,"endTime":2860.98,"body":"listening, and they're like, I want to work with"},{"speaker":"Krystal Proffitt","startTime":2860.98,"endTime":2864.2799999999997,"body":"Christina, I want to know more about her. Where"},{"speaker":"Krystal Proffitt","startTime":2860.98,"endTime":2864.2799999999997,"body":"can people find you?"},{"speaker":"Christina Lenkowksi","startTime":2864.4,"endTime":2870.25,"body":"Come on over. I actually have"},{"speaker":"Christina Lenkowksi","startTime":2864.4,"endTime":2870.25,"body":"a really, really fun video quiz at podcast"},{"speaker":"Christina Lenkowksi","startTime":2870.25,"endTime":2876.79,"body":"publicity quiz.com. And so I'll make sure that"},{"speaker":"Christina Lenkowksi","startTime":2870.25,"endTime":2876.79,"body":"crystal has that link to put in the Lincoln bio,"},{"speaker":"Christina Lenkowksi","startTime":2876.8199999999997,"endTime":2883.15,"body":"or the show notes. Sorry. And that's a really fun"},{"speaker":"Christina Lenkowksi","startTime":2876.8199999999997,"endTime":2883.15,"body":"way to find out kind of what the best step is for"},{"speaker":"Christina Lenkowksi","startTime":2883.15,"endTime":2889.8399999999997,"body":"you. The next best step and you get to see my"},{"speaker":"Christina Lenkowksi","startTime":2883.15,"endTime":2889.8399999999997,"body":"face. Which is, which is always fun for everyone."},{"speaker":"Christina Lenkowksi","startTime":2889.99,"endTime":2897.64,"body":"But also follow me at publicity X Christina on"},{"speaker":"Christina Lenkowksi","startTime":2889.99,"endTime":2897.64,"body":"Instagram. And that's Christina with a ch. And I"},{"speaker":"Christina Lenkowksi","startTime":2897.64,"endTime":2903.0099999999998,"body":"think we have some fun there. I like to share my"},{"speaker":"Christina Lenkowksi","startTime":2897.64,"endTime":2903.0099999999998,"body":"Nuggets. I like to go off on rants sometimes, you"},{"speaker":"Christina Lenkowksi","startTime":2903.0099999999998,"endTime":2907.2999999999997,"body":"know, in my stories. So anyways, that's a great"},{"speaker":"Christina Lenkowksi","startTime":2903.0099999999998,"endTime":2907.2999999999997,"body":"place to find out more. And if you want to hit me"},{"speaker":"Christina Lenkowksi","startTime":2907.2999999999997,"endTime":2910.5699999999997,"body":"a date with me, hit me with a DM that would be"},{"speaker":"Christina Lenkowksi","startTime":2907.2999999999997,"endTime":2910.5699999999997,"body":"awesome."},{"speaker":"Krystal Proffitt","startTime":2911.23,"endTime":2914.2599999999998,"body":"Yeah. And so tell us the name of"},{"speaker":"Krystal Proffitt","startTime":2911.23,"endTime":2914.2599999999998,"body":"your podcast again."},{"speaker":"Christina Lenkowksi","startTime":2914.44,"endTime":2920.38,"body":"Yeah, my podcast brand new is"},{"speaker":"Christina Lenkowksi","startTime":2914.44,"endTime":2920.38,"body":"your podcast publicist is the name of the show."},{"speaker":"Christina Lenkowksi","startTime":2920.5899999999997,"endTime":2926.68,"body":"And it's all about me being real. With with all"},{"speaker":"Christina Lenkowksi","startTime":2920.5899999999997,"endTime":2926.68,"body":"this, and if you kind of heard me throughout this"},{"speaker":"Christina Lenkowksi","startTime":2926.68,"endTime":2934.99,"body":"episode, and you're like, okay, but like, what is"},{"speaker":"Christina Lenkowksi","startTime":2926.68,"endTime":2934.99,"body":"publicity are episode number two is called what is"},{"speaker":"Christina Lenkowksi","startTime":2934.99,"endTime":2941.62,"body":"publicity? And it really breaks that all down. And"},{"speaker":"Christina Lenkowksi","startTime":2934.99,"endTime":2941.62,"body":"I I truly am saying this, just as a value add. I'm"},{"speaker":"Christina Lenkowksi","startTime":2941.62,"endTime":2946.33,"body":"not trying to just plug it but I think that a lot"},{"speaker":"Christina Lenkowksi","startTime":2941.62,"endTime":2946.33,"body":"of people, they have that question in their mind"},{"speaker":"Christina Lenkowksi","startTime":2946.5699999999997,"endTime":2950.8599999999997,"body":"of like, what exactly does that mean? And so"},{"speaker":"Christina Lenkowksi","startTime":2946.5699999999997,"endTime":2950.8599999999997,"body":"anyways, I break it down."},{"speaker":"Krystal Proffitt","startTime":2951.49,"endTime":2955.54,"body":"Perfect. Yeah, I actually when"},{"speaker":"Krystal Proffitt","startTime":2951.49,"endTime":2955.54,"body":"you said Instagram, I was like, Oh, she has"},{"speaker":"Krystal Proffitt","startTime":2955.54,"endTime":2960.0099999999998,"body":"because I saw that sound clip that you must have"},{"speaker":"Krystal Proffitt","startTime":2955.54,"endTime":2960.0099999999998,"body":"made in headliner because you love it so much. And"},{"speaker":"Krystal Proffitt","startTime":2961.0,"endTime":2966.5499999999997,"body":"I'm gonna talk about that, because it just looks"},{"speaker":"Krystal Proffitt","startTime":2961.0,"endTime":2966.5499999999997,"body":"it looks so good. I'm Yes. Congratulations on"},{"speaker":"Krystal Proffitt","startTime":2966.5499999999997,"endTime":2972.25,"body":"launching your podcast. Like we know, it's not an"},{"speaker":"Krystal Proffitt","startTime":2966.5499999999997,"endTime":2972.25,"body":"easy feat. Everybody listening to this podcast"},{"speaker":"Krystal Proffitt","startTime":2972.25,"endTime":2976.72,"body":"knows that it's not something that you can just"},{"speaker":"Krystal Proffitt","startTime":2972.25,"endTime":2976.72,"body":"throw together and then automatically have"},{"speaker":"Krystal Proffitt","startTime":2976.72,"endTime":2981.5499999999997,"body":"millions of downloads and 1000 right listeners,"},{"speaker":"Krystal Proffitt","startTime":2976.72,"endTime":2981.5499999999997,"body":"like we just we know the truth about it. But we"},{"speaker":"Krystal Proffitt","startTime":2981.5499999999997,"endTime":2986.14,"body":"also know how impactful it can be so 100% excited"},{"speaker":"Krystal Proffitt","startTime":2981.5499999999997,"endTime":2986.14,"body":"for you. So thank"},{"speaker":"Christina Lenkowksi","startTime":2986.14,"endTime":2989.92,"body":"you the episode that just"},{"speaker":"Christina Lenkowksi","startTime":2986.14,"endTime":2989.92,"body":"you'll enjoy it was me and Lindsey that dropped."},{"speaker":"Krystal Proffitt","startTime":2990.46,"endTime":2991.63,"body":"Oh interface."},{"speaker":"Christina Lenkowksi","startTime":2991.69,"endTime":2996.3399999999997,"body":"So you'll hear about all the"},{"speaker":"Christina Lenkowksi","startTime":2991.69,"endTime":2996.3399999999997,"body":"common questions we get asked and you have you"},{"speaker":"Christina Lenkowksi","startTime":2996.3399999999997,"endTime":2998.68,"body":"know, we laugh along the way. So it's fun."},{"speaker":"Christina Lenkowksi","startTime":2996.3399999999997,"endTime":2998.68,"body":"Awesome."},{"speaker":"Krystal Proffitt","startTime":2998.77,"endTime":3002.04,"body":"Well, everybody go check it out."},{"speaker":"Krystal Proffitt","startTime":2998.77,"endTime":3002.04,"body":"We're gonna have links to everything that we"},{"speaker":"Krystal Proffitt","startTime":3002.04,"endTime":3006.66,"body":"talked about today in the show notes. But again,"},{"speaker":"Krystal Proffitt","startTime":3002.04,"endTime":3006.66,"body":"thank you so much, Christina, for coming on the"},{"speaker":"Krystal Proffitt","startTime":3006.66,"endTime":3007.1099999999997,"body":"show."},{"speaker":"Christina Lenkowksi","startTime":3007.1099999999997,"endTime":3010.47,"body":"I am. Thank you so much for"},{"speaker":"Christina Lenkowksi","startTime":3007.1099999999997,"endTime":3010.47,"body":"having me. This seriously been a delight. Really"},{"speaker":"Christina Lenkowksi","startTime":3010.47,"endTime":3012.06,"body":"great way to kick off my day. Thank you."},{"speaker":"Outro","startTime":3012.6,"endTime":3018.93,"body":"I love it when we have such a fun"},{"speaker":"Outro","startTime":3012.6,"endTime":3018.93,"body":"conversation with a brand new guest and I just Oh,"},{"speaker":"Outro","startTime":3018.93,"endTime":3025.08,"body":"just be really honest. I love it whenever I can"},{"speaker":"Outro","startTime":3018.93,"endTime":3025.08,"body":"geek out with people about podcasting, whether"},{"speaker":"Outro","startTime":3025.08,"endTime":3031.38,"body":"it's helping other people grow their shows, or"},{"speaker":"Outro","startTime":3025.08,"endTime":3031.38,"body":"introducing you to a brand new idea that maybe"},{"speaker":"Outro","startTime":3031.38,"endTime":3037.38,"body":"you'd never thought of. But now you know to be a"},{"speaker":"Outro","startTime":3031.38,"endTime":3037.38,"body":"little bit more cautious about. I hope that you"},{"speaker":"Outro","startTime":3037.38,"endTime":3043.14,"body":"enjoyed today's conversation with Christina. So"},{"speaker":"Outro","startTime":3037.38,"endTime":3043.14,"body":"make sure you go check out the show notes, Krystal"},{"speaker":"Outro","startTime":3043.14,"endTime":3051.0299999999997,"body":"roffitt.com/episode302 to connect with her and le"},{"speaker":"Outro","startTime":3043.14,"endTime":3051.0299999999997,"body":"rn more about the services that she offers podc"},{"speaker":"Outro","startTime":3051.0299999999997,"endTime":3057.5699999999997,"body":"sters and those that are really wanting to grow"},{"speaker":"Outro","startTime":3051.0299999999997,"endTime":3057.5699999999997,"body":"their brand and their visibility for their busin"},{"speaker":"Outro","startTime":3057.6,"endTime":3062.52,"body":"ss. But that's all I have for you today. So again"},{"speaker":"Outro","startTime":3057.6,"endTime":3062.52,"body":"the show notes are KrystalProffitt.com/epi"},{"speaker":"Outro","startTime":3062.52,"endTime":3070.23,"body":"ode302. And as always remember, keep it up. We"},{"speaker":"Outro","startTime":3062.52,"endTime":3070.23,"body":"ll have to start somewhere"}]}