{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.18,"endTime":145.74,"body":"Today's topic is going to be so much fun,"},{"speaker":"Intro","startTime":135.18,"endTime":145.74,"body":"so much fun. So I have been, like I guess"},{"speaker":"Intro","startTime":145.74,"endTime":151.68,"body":"introduced to the idea. I mean, it's not a brand"},{"speaker":"Intro","startTime":145.74,"endTime":151.68,"body":"new concept, creativity, right. It's been around"},{"speaker":"Intro","startTime":151.68,"endTime":159.81,"body":"since the dawn of time. But I can see that I take"},{"speaker":"Intro","startTime":151.68,"endTime":159.81,"body":"a different approach to it now that I have"},{"speaker":"Intro","startTime":159.81,"endTime":168.72,"body":"created. So so many different things in the last"},{"speaker":"Intro","startTime":159.81,"endTime":168.72,"body":"few years. And I want to talk today about taking"},{"speaker":"Intro","startTime":168.72,"endTime":174.15,"body":"creative risks. Because I know that if you're"},{"speaker":"Intro","startTime":168.72,"endTime":174.15,"body":"listening to this, right, you either have a"},{"speaker":"Intro","startTime":174.15,"endTime":179.34,"body":"podcast or thinking about starting a podcast, or"},{"speaker":"Intro","startTime":174.15,"endTime":179.34,"body":"you are listening to the show, because you want to"},{"speaker":"Intro","startTime":179.34,"endTime":186.03,"body":"learn how to grow in scale. And I can tell you"},{"speaker":"Intro","startTime":179.34,"endTime":186.03,"body":"that over time, things will probably change, like"},{"speaker":"Intro","startTime":186.03,"endTime":192.6,"body":"what you do today may not be the same type of"},{"speaker":"Intro","startTime":186.03,"endTime":192.6,"body":"content, or what you're creating five years from"},{"speaker":"Intro","startTime":192.6,"endTime":199.2,"body":"now, or even 12 months from now, right at the the"},{"speaker":"Intro","startTime":192.6,"endTime":199.2,"body":"rate and the speed of how everything changes. So"},{"speaker":"Intro","startTime":199.65,"endTime":206.43,"body":"we're going to talk about taking creative risks,"},{"speaker":"Intro","startTime":199.65,"endTime":206.43,"body":"what I've learned from a specific show that I"},{"speaker":"Intro","startTime":206.43,"endTime":215.07,"body":"watch, yes, I do have time to still watch lots of"},{"speaker":"Intro","startTime":206.43,"endTime":215.07,"body":"TV. This is a one show, and writer in particular"},{"speaker":"Intro","startTime":215.07,"endTime":222.0,"body":"that I'm really curious to explore with you. But"},{"speaker":"Intro","startTime":215.07,"endTime":222.0,"body":"we're going to talk about taking creative risks."},{"speaker":"Intro","startTime":222.03,"endTime":229.44,"body":"So let's get right to it. Welcome to the Proffi"},{"speaker":"Intro","startTime":222.03,"endTime":229.44,"body":"t Podcast where we teach entrepreneurs how to sta"},{"speaker":"Intro","startTime":229.47,"endTime":234.42000000000002,"body":"t launch and market their podcast. I'm your hos"},{"speaker":"Intro","startTime":229.47,"endTime":234.42000000000002,"body":", Krystal, Proffitt, and I'm so excited that you'"},{"speaker":"Intro","startTime":234.42000000000002,"endTime":238.14,"body":"e here. Thanks for hanging out with me toda"},{"speaker":"Intro","startTime":234.42000000000002,"endTime":238.14,"body":". Because if you've been trying to figure out t"},{"speaker":"Intro","startTime":238.14,"endTime":244.17000000000002,"body":"e world of podcasting, think of this show as t"},{"speaker":"Intro","startTime":238.14,"endTime":244.17000000000002,"body":"e time saving shortcut you've been looking for."},{"speaker":"Intro","startTime":244.2,"endTime":245.79000000000002,"body":"o let's get right to it, shall w"},{"speaker":"Let's Talk About Creativity","startTime":249.87,"endTime":253.38,"body":"So if you're a"},{"speaker":"Let's Talk About Creativity","startTime":249.87,"endTime":253.38,"body":"longtime listener of the podcast, and you've heard"},{"speaker":"Let's Talk About Creativity","startTime":253.38,"endTime":260.94,"body":"me talk to other experts that are either legal or"},{"speaker":"Let's Talk About Creativity","startTime":253.38,"endTime":260.94,"body":"financial people, and they come on to the show,"},{"speaker":"Let's Talk About Creativity","startTime":260.94,"endTime":268.62,"body":"I'm really quick to say, I'm a very risk averse"},{"speaker":"Let's Talk About Creativity","startTime":260.94,"endTime":268.62,"body":"person. And I think that that's important to know,"},{"speaker":"Let's Talk About Creativity","startTime":268.65,"endTime":277.59000000000003,"body":"simply because I like to step back calculate"},{"speaker":"Let's Talk About Creativity","startTime":268.65,"endTime":277.59000000000003,"body":"things I like to create my pros and my cons list"},{"speaker":"Let's Talk About Creativity","startTime":277.59000000000003,"endTime":284.37,"body":"like this is just something that I do on a regular"},{"speaker":"Let's Talk About Creativity","startTime":277.59000000000003,"endTime":284.37,"body":"basis. So if you are someone who is like, no, like"},{"speaker":"Let's Talk About Creativity","startTime":284.37,"endTime":290.15999999999997,"body":"I'm, I'm willing to risk this amount of money or"},{"speaker":"Let's Talk About Creativity","startTime":284.37,"endTime":290.15999999999997,"body":"this amount of time, or whatever it is for you,"},{"speaker":"Let's Talk About Creativity","startTime":290.43,"endTime":295.95000000000005,"body":"then I just want you to kind of know that this is"},{"speaker":"Let's Talk About Creativity","startTime":290.43,"endTime":295.95000000000005,"body":"the perspective that I kind of just come to the"},{"speaker":"Let's Talk About Creativity","startTime":295.95000000000005,"endTime":302.15999999999997,"body":"table as a saver. Like I said, like, you know, if"},{"speaker":"Let's Talk About Creativity","startTime":295.95000000000005,"endTime":302.15999999999997,"body":"you think about the Dave Ramsey, like if you're a"},{"speaker":"Let's Talk About Creativity","startTime":302.15999999999997,"endTime":308.64,"body":"spender or a saver, I'm a saver, it comes to the"},{"speaker":"Let's Talk About Creativity","startTime":302.15999999999997,"endTime":308.64,"body":"financial piece of it, I'm not quick to, you know,"},{"speaker":"Let's Talk About Creativity","startTime":308.64,"endTime":314.49,"body":"drop a ton of money on anything. And it's kind of"},{"speaker":"Let's Talk About Creativity","startTime":308.64,"endTime":314.49,"body":"the same thing with my content and creativity. I"},{"speaker":"Let's Talk About Creativity","startTime":314.70000000000005,"endTime":322.44,"body":"like to be risk averse. But I do tend to think of"},{"speaker":"Let's Talk About Creativity","startTime":314.70000000000005,"endTime":322.44,"body":"myself as more experimental with content simply"},{"speaker":"Let's Talk About Creativity","startTime":322.44,"endTime":330.0,"body":"because I know at the end of the day, if I totally"},{"speaker":"Let's Talk About Creativity","startTime":322.44,"endTime":330.0,"body":"botch a piece of content, I'm going to learn"},{"speaker":"Let's Talk About Creativity","startTime":330.0,"endTime":334.38,"body":"something, right. And I guess it's the same"},{"speaker":"Let's Talk About Creativity","startTime":330.0,"endTime":334.38,"body":"whether it's a legal or financial matter, right."},{"speaker":"Let's Talk About Creativity","startTime":334.38,"endTime":340.05,"body":"If you take a calculated risk, and things go"},{"speaker":"Let's Talk About Creativity","startTime":334.38,"endTime":340.05,"body":"south, you're still gonna learn from it."},{"speaker":"What I've Learned from Ted Lasso","startTime":340.23,"endTime":344.46000000000004,"body":"But today, I"},{"speaker":"What I've Learned from Ted Lasso","startTime":340.23,"endTime":344.46000000000004,"body":"really want to talk about taking creative risks."},{"speaker":"What I've Learned from Ted Lasso","startTime":344.52,"endTime":352.23,"body":"And the show I want to talk about I kind of teased"},{"speaker":"What I've Learned from Ted Lasso","startTime":344.52,"endTime":352.23,"body":"this out in the beginning, but the TV show is Ted"},{"speaker":"What I've Learned from Ted Lasso","startTime":352.23,"endTime":360.96000000000004,"body":"lasso. If you have not watched this, please run,"},{"speaker":"What I've Learned from Ted Lasso","startTime":352.23,"endTime":360.96000000000004,"body":"do not walk and go watch it. It is phenomenal. It"},{"speaker":"What I've Learned from Ted Lasso","startTime":360.96000000000004,"endTime":370.98,"body":"is so good. I love the just, I mean, Jason today"},{"speaker":"What I've Learned from Ted Lasso","startTime":360.96000000000004,"endTime":370.98,"body":"guests come on. And I love it when people who are"},{"speaker":"What I've Learned from Ted Lasso","startTime":370.98,"endTime":377.85,"body":"creators of the show star in the show, or they"},{"speaker":"What I've Learned from Ted Lasso","startTime":370.98,"endTime":377.85,"body":"play a role in some in some way. I think about you"},{"speaker":"What I've Learned from Ted Lasso","startTime":377.85,"endTime":383.55,"body":"know the office, you have Mindy Keeling and BJ"},{"speaker":"What I've Learned from Ted Lasso","startTime":377.85,"endTime":383.55,"body":"Novak. And you know, Paul lieberstein, like they"},{"speaker":"What I've Learned from Ted Lasso","startTime":383.55,"endTime":388.28999999999996,"body":"were writers on the show, and they also played"},{"speaker":"What I've Learned from Ted Lasso","startTime":383.55,"endTime":388.28999999999996,"body":"characters which I just love it so much. And this"},{"speaker":"What I've Learned from Ted Lasso","startTime":388.28999999999996,"endTime":395.25,"body":"is where my dorkiness and my geekiness comes in"},{"speaker":"What I've Learned from Ted Lasso","startTime":388.28999999999996,"endTime":395.25,"body":"about really loving and understanding like how TV"},{"speaker":"What I've Learned from Ted Lasso","startTime":395.25,"endTime":401.49,"body":"production works and how writing and all this goes"},{"speaker":"What I've Learned from Ted Lasso","startTime":395.25,"endTime":401.49,"body":"so to know that Jason Sudeikis is him and coach"},{"speaker":"What I've Learned from Ted Lasso","startTime":401.49,"endTime":407.76,"body":"beard if you watch the show coach beard, that is"},{"speaker":"What I've Learned from Ted Lasso","startTime":401.49,"endTime":407.76,"body":"another His name is Brendon. I can't think of his"},{"speaker":"What I've Learned from Ted Lasso","startTime":407.76,"endTime":411.3,"body":"last name. I'm like putting myself on the spot."},{"speaker":"What I've Learned from Ted Lasso","startTime":407.76,"endTime":411.3,"body":"I'm like crap, what is his last name? I can't"},{"speaker":"What I've Learned from Ted Lasso","startTime":411.3,"endTime":418.2,"body":"think of it right now. But they are two of the CO"},{"speaker":"What I've Learned from Ted Lasso","startTime":411.3,"endTime":418.2,"body":"creators of Ted lasso. And just in case you"},{"speaker":"What I've Learned from Ted Lasso","startTime":418.2,"endTime":424.86,"body":"haven't seen it, I don't want to give any spoilers"},{"speaker":"What I've Learned from Ted Lasso","startTime":418.2,"endTime":424.86,"body":"away. But I do want to tell you there is a one"},{"speaker":"What I've Learned from Ted Lasso","startTime":424.89,"endTime":436.35,"body":"particular episode and it is a very creative risk"},{"speaker":"What I've Learned from Ted Lasso","startTime":424.89,"endTime":436.35,"body":"that they took and season two Now I have a friend"},{"speaker":"What I've Learned from Ted Lasso","startTime":436.38,"endTime":440.88,"body":"that you know, we go on walks in the neighborhood."},{"speaker":"What I've Learned from Ted Lasso","startTime":436.38,"endTime":440.88,"body":"And we were both talking about how we love Ted"},{"speaker":"What I've Learned from Ted Lasso","startTime":440.88,"endTime":445.89,"body":"lasso. And she said, Well, have you seen episode,"},{"speaker":"What I've Learned from Ted Lasso","startTime":440.88,"endTime":445.89,"body":"whatever? And I was like, No, don't tell me"},{"speaker":"What I've Learned from Ted Lasso","startTime":445.89,"endTime":449.94,"body":"anything. I don't I don't want to know we're"},{"speaker":"What I've Learned from Ted Lasso","startTime":445.89,"endTime":449.94,"body":"watching it. We just started Season Two. Don't"},{"speaker":"What I've Learned from Ted Lasso","startTime":449.94,"endTime":457.26,"body":"tell me don't tell me anything else. And she said,"},{"speaker":"What I've Learned from Ted Lasso","startTime":449.94,"endTime":457.26,"body":"Okay, I can just tell you. It's interesting. It's"},{"speaker":"What I've Learned from Ted Lasso","startTime":457.26,"endTime":462.48,"body":"very different than all the other episodes. And I"},{"speaker":"What I've Learned from Ted Lasso","startTime":457.26,"endTime":462.48,"body":"was like, What is she talking? Okay, you know what"},{"speaker":"What I've Learned from Ted Lasso","startTime":462.48,"endTime":468.39,"body":"I like? That's it's such a broad statement to"},{"speaker":"What I've Learned from Ted Lasso","startTime":462.48,"endTime":468.39,"body":"make, right? There was no specifics. No, you know,"},{"speaker":"What I've Learned from Ted Lasso","startTime":468.63,"endTime":473.07,"body":"the storylines different, this character is"},{"speaker":"What I've Learned from Ted Lasso","startTime":468.63,"endTime":473.07,"body":"different, like, there was nothing. And I gotta"},{"speaker":"What I've Learned from Ted Lasso","startTime":473.07,"endTime":479.7,"body":"tell you, for those of you that are gonna watch"},{"speaker":"What I've Learned from Ted Lasso","startTime":473.07,"endTime":479.7,"body":"TED lasso, it is very, very different. They took a"},{"speaker":"What I've Learned from Ted Lasso","startTime":479.7,"endTime":483.93,"body":"creative risk with their content. And I'm not"},{"speaker":"What I've Learned from Ted Lasso","startTime":479.7,"endTime":483.93,"body":"going to tell you what it is, if you know what it"},{"speaker":"What I've Learned from Ted Lasso","startTime":483.93,"endTime":490.41,"body":"is, I want you to send me a DM on Instagram. And"},{"speaker":"What I've Learned from Ted Lasso","startTime":483.93,"endTime":490.41,"body":"tell me, tell me your thoughts on this episode,"},{"speaker":"What I've Learned from Ted Lasso","startTime":490.65,"endTime":497.04,"body":"that kind of just went off on its own path. It"},{"speaker":"What I've Learned from Ted Lasso","startTime":490.65,"endTime":497.04,"body":"went off on its own journey, and it came back"},{"speaker":"What I've Learned from Ted Lasso","startTime":497.04,"endTime":499.08,"body":"around, right, it eventually came back around."},{"speaker":"Grey's Anatomy Insight","startTime":499.32,"endTime":504.0,"body":"But I also think about"},{"speaker":"Grey's Anatomy Insight","startTime":499.32,"endTime":504.0,"body":"shows like Grey's Anatomy, Okay, y'all don't judge"},{"speaker":"Grey's Anatomy Insight","startTime":504.0,"endTime":509.97,"body":"me. I have watched Grey's Anatomy, it started"},{"speaker":"Grey's Anatomy Insight","startTime":504.0,"endTime":509.97,"body":"whenever I was a senior in high school. And"},{"speaker":"Grey's Anatomy Insight","startTime":510.0,"endTime":515.55,"body":"Netflix was like I was just getting into Netflix."},{"speaker":"Grey's Anatomy Insight","startTime":510.0,"endTime":515.55,"body":"So you know, where you get the blu rays, I thought"},{"speaker":"Grey's Anatomy Insight","startTime":515.55,"endTime":523.5,"body":"it was fancy to get a Blu Ray, not just a DVD, I"},{"speaker":"Grey's Anatomy Insight","startTime":515.55,"endTime":523.5,"body":"could get a Blu ray of all of these shows and"},{"speaker":"Grey's Anatomy Insight","startTime":523.5,"endTime":527.6700000000001,"body":"these movies that I wanted to watch. So for"},{"speaker":"Grey's Anatomy Insight","startTime":523.5,"endTime":527.6700000000001,"body":"anybody that's listening. That's the younger"},{"speaker":"Grey's Anatomy Insight","startTime":527.6700000000001,"endTime":534.96,"body":"generation. Netflix started with DVD deliveries,"},{"speaker":"Grey's Anatomy Insight","startTime":527.6700000000001,"endTime":534.96,"body":"right? We're not talking about Redbox or anything"},{"speaker":"Grey's Anatomy Insight","startTime":534.96,"endTime":541.86,"body":"like that we're talking about, you had to put the"},{"speaker":"Grey's Anatomy Insight","startTime":534.96,"endTime":541.86,"body":"cue in the order and do all the things like oh,"},{"speaker":"Grey's Anatomy Insight","startTime":541.86,"endTime":550.35,"body":"it's just it makes me feel old. Starting to feel"},{"speaker":"Grey's Anatomy Insight","startTime":541.86,"endTime":550.35,"body":"older, as technology, you know, is unrecognizable,"},{"speaker":"Grey's Anatomy Insight","startTime":550.86,"endTime":557.28,"body":"as it is today compared to what it was when it"},{"speaker":"Grey's Anatomy Insight","startTime":550.86,"endTime":557.28,"body":"started, you know, this a long time ago. But going"},{"speaker":"Grey's Anatomy Insight","startTime":557.28,"endTime":563.64,"body":"back to Grey's Anatomy, I remember watching. I"},{"speaker":"Grey's Anatomy Insight","startTime":557.28,"endTime":563.64,"body":"didn't watch the first season because I was in"},{"speaker":"Grey's Anatomy Insight","startTime":563.64,"endTime":569.25,"body":"high school. I didn't you know, it wasn't my"},{"speaker":"Grey's Anatomy Insight","startTime":563.64,"endTime":569.25,"body":"thing. But I got to college, and I found myself,"},{"speaker":"Grey's Anatomy Insight","startTime":569.28,"endTime":574.3199999999999,"body":"you know, I had like downtime or extra time. And I"},{"speaker":"Grey's Anatomy Insight","startTime":569.28,"endTime":574.3199999999999,"body":"thought oh my gosh, okay, I'm gonna catch up. I"},{"speaker":"Grey's Anatomy Insight","startTime":574.3199999999999,"endTime":579.3299999999999,"body":"was starting to watch, you know, the rest of"},{"speaker":"Grey's Anatomy Insight","startTime":574.3199999999999,"endTime":579.3299999999999,"body":"Grey's Anatomy. And that was like, when the big"},{"speaker":"Grey's Anatomy Insight","startTime":579.3299999999999,"endTime":586.14,"body":"bomb like episode came out, I will never forget, I"},{"speaker":"Grey's Anatomy Insight","startTime":579.3299999999999,"endTime":586.14,"body":"was in my freshman dorm room. And I was with my"},{"speaker":"Grey's Anatomy Insight","startTime":586.14,"endTime":593.55,"body":"roommate. She loved Grey's Anatomy too. And she"},{"speaker":"Grey's Anatomy Insight","startTime":586.14,"endTime":593.55,"body":"was like, What is code black? And we all were like"},{"speaker":"Grey's Anatomy Insight","startTime":593.55,"endTime":597.81,"body":"Googling, like, what is code black? I can't even"},{"speaker":"Grey's Anatomy Insight","startTime":593.55,"endTime":597.81,"body":"imagine how many like if you look at the Google"},{"speaker":"Grey's Anatomy Insight","startTime":597.81,"endTime":603.45,"body":"trends of like everybody that Googled code black,"},{"speaker":"Grey's Anatomy Insight","startTime":597.81,"endTime":603.45,"body":"because that's what they were talking about, on"},{"speaker":"Grey's Anatomy Insight","startTime":603.45,"endTime":607.86,"body":"Grey's Anatomy, trust me, I'm gonna rein this in"},{"speaker":"Grey's Anatomy Insight","startTime":603.45,"endTime":607.86,"body":"in a second. I'm just nerding out for for those of"},{"speaker":"Grey's Anatomy Insight","startTime":607.86,"endTime":612.15,"body":"you that are great fans, like, you know, you know,"},{"speaker":"Grey's Anatomy Insight","startTime":607.86,"endTime":612.15,"body":"when I'm talking about, you know, the very"},{"speaker":"Grey's Anatomy Insight","startTime":612.15,"endTime":619.71,"body":"specific episode with Kyle Chandler, and the bomb"},{"speaker":"Grey's Anatomy Insight","startTime":612.15,"endTime":619.71,"body":"squad and all the things, but they've taken a lot"},{"speaker":"Grey's Anatomy Insight","startTime":619.71,"endTime":625.95,"body":"of creative risks over the life of their show."},{"speaker":"Grey's Anatomy Insight","startTime":619.71,"endTime":625.95,"body":"They've had ones where the crew members or the"},{"speaker":"Grey's Anatomy Insight","startTime":625.95,"endTime":633.24,"body":"cast members are singing, right? They were it was"},{"speaker":"Grey's Anatomy Insight","startTime":625.95,"endTime":633.24,"body":"when Snow Patrol was really big, and it was"},{"speaker":"Grey's Anatomy Insight","startTime":633.24,"endTime":640.9200000000001,"body":"chasing cars. And I just remember They've taken"},{"speaker":"Grey's Anatomy Insight","startTime":633.24,"endTime":640.9200000000001,"body":"all these creative risks over the life of the"},{"speaker":"Grey's Anatomy Insight","startTime":640.95,"endTime":646.74,"body":"show. Why am I bringing all this up today? Because"},{"speaker":"Grey's Anatomy Insight","startTime":640.95,"endTime":646.74,"body":"we're talking about creative risks, the pros and"},{"speaker":"Grey's Anatomy Insight","startTime":646.74,"endTime":652.35,"body":"the cons, I'm sure Shonda Rhimes, you know, and"},{"speaker":"Grey's Anatomy Insight","startTime":646.74,"endTime":652.35,"body":"Betsy beers who they're some of the well, Shonda"},{"speaker":"Grey's Anatomy Insight","startTime":652.35,"endTime":656.46,"body":"Rhimes, obviously, she's the creator of the show."},{"speaker":"Grey's Anatomy Insight","startTime":652.35,"endTime":656.46,"body":"But Betsy beers is someone who's been a longtime"},{"speaker":"Grey's Anatomy Insight","startTime":656.46,"endTime":663.0600000000001,"body":"producer and director. I think that they probably"},{"speaker":"Grey's Anatomy Insight","startTime":656.46,"endTime":663.0600000000001,"body":"sat down, and they're sitting at the, you know,"},{"speaker":"Grey's Anatomy Insight","startTime":663.0600000000001,"endTime":667.89,"body":"the drafting table or the writing table. And"},{"speaker":"Grey's Anatomy Insight","startTime":663.0600000000001,"endTime":667.89,"body":"they're like, is this a crazy idea? They're"},{"speaker":"Grey's Anatomy Insight","startTime":667.89,"endTime":673.59,"body":"probably looking at each other, like, Will this"},{"speaker":"Grey's Anatomy Insight","startTime":667.89,"endTime":673.59,"body":"work? And maybe they're thinking we don't know,"},{"speaker":"Grey's Anatomy Insight","startTime":673.62,"endTime":679.11,"body":"but we have to try it. So I want you to think"},{"speaker":"Grey's Anatomy Insight","startTime":673.62,"endTime":679.11,"body":"about your content that way, whether it's your"},{"speaker":"Grey's Anatomy Insight","startTime":679.11,"endTime":685.23,"body":"podcast, it's, you know, putting up reels or tic"},{"speaker":"Grey's Anatomy Insight","startTime":679.11,"endTime":685.23,"body":"TOCs, or doing YouTube or going live, like"},{"speaker":"Grey's Anatomy Insight","startTime":685.23,"endTime":692.49,"body":"whatever that is, there's risk involved. And"},{"speaker":"Grey's Anatomy Insight","startTime":685.23,"endTime":692.49,"body":"taking creative risks can pay off really big or"},{"speaker":"Grey's Anatomy Insight","startTime":692.49,"endTime":694.98,"body":"you could fall flat on your face. Right?"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":695.01,"endTime":698.55,"body":"Those are the"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":695.01,"endTime":698.55,"body":"risks that come with creating something that's"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":698.55,"endTime":705.3,"body":"different, but I've talked about this book before."},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":698.55,"endTime":705.3,"body":"I want you to go, Listen, not read. I want you to"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":705.3,"endTime":713.76,"body":"go listen to the big magic book by Elizabeth"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":705.3,"endTime":713.76,"body":"Gilbert. So it's all about creativity. It was so"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":713.76,"endTime":720.03,"body":"funny because I was I was watching a live with my"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":713.76,"endTime":720.03,"body":"good friend Heather Sager. And she was like"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":720.03,"endTime":725.55,"body":"Krystal, has gone on about this book. And she wa"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":720.03,"endTime":725.55,"body":"holding like the hard copy of the book. Krystal'"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":725.55,"endTime":730.77,"body":"been going on about this book, but it was just yo"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":725.55,"endTime":730.77,"body":"know, it was it was kind of it was okay, it wasn'"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":730.77,"endTime":735.69,"body":"mind blowing. And I was like, Oh my gosh, it'"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":730.77,"endTime":735.69,"body":"because you didn't listen to The audiobook, yo"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":735.69,"endTime":740.97,"body":"have to listen to the audiobook because Elizabet"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":735.69,"endTime":740.97,"body":"Gilbert who wrote Eat, Pray, Love, and she's gon"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":740.97,"endTime":750.39,"body":"on to just create so many incredible writings. An"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":740.97,"endTime":750.39,"body":"I just I love this book so much because it gets m"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":750.39,"endTime":757.44,"body":"out of a creative rut anytime I get stuck. Anytim"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":750.39,"endTime":757.44,"body":"I've listened to the audiobook, at least I'm no"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":757.44,"endTime":766.26,"body":"joking eight to 10 times at this point. And wha"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":757.44,"endTime":766.26,"body":"happens is, every time I do get stuck creatively"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":766.38,"endTime":773.1,"body":"something dislodges like on in my brain on m"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":766.38,"endTime":773.1,"body":"journey, and I'm able to find this ne"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":773.1,"endTime":778.92,"body":"inspiration, this new motivation to try somethin"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":773.1,"endTime":778.92,"body":"new. And that's really what I want you to thin"},{"speaker":"Big Magic by Elizabeth Gilbert","startTime":778.92,"endTime":779.46,"body":"about"},{"speaker":"Writing a New Book","startTime":779.85,"endTime":784.62,"body":"Right now I'm in the middle of"},{"speaker":"Writing a New Book","startTime":779.85,"endTime":784.62,"body":"finishing my book proposal for a new book that I"},{"speaker":"Writing a New Book","startTime":784.62,"endTime":792.33,"body":"want to write. And more on that later. It's"},{"speaker":"Writing a New Book","startTime":784.62,"endTime":792.33,"body":"something that's really in the early stages. And I"},{"speaker":"Writing a New Book","startTime":792.36,"endTime":801.03,"body":"have this idea that I believe will help lots of"},{"speaker":"Writing a New Book","startTime":792.36,"endTime":801.03,"body":"content creators, and I know I will get stuck"},{"speaker":"Writing a New Book","startTime":801.03,"endTime":805.77,"body":"along the way because that's just what happens in"},{"speaker":"Writing a New Book","startTime":801.03,"endTime":805.77,"body":"the writing process. You write, you get stuck, you"},{"speaker":"Writing a New Book","startTime":805.77,"endTime":809.67,"body":"write you think of a new story, you think of"},{"speaker":"Writing a New Book","startTime":805.77,"endTime":809.67,"body":"something funny, you're right, then you go back"},{"speaker":"Writing a New Book","startTime":809.67,"endTime":815.4,"body":"and you say, Oh, that was terrible. I'm just gonna"},{"speaker":"Writing a New Book","startTime":809.67,"endTime":815.4,"body":"cut all that out, I get it. But what I'm also"},{"speaker":"Writing a New Book","startTime":815.4,"endTime":822.12,"body":"doing is taking a creative risk, and I'm adding"},{"speaker":"Writing a New Book","startTime":815.4,"endTime":822.12,"body":"more humor, I'm adding more personality into my"},{"speaker":"Writing a New Book","startTime":822.12,"endTime":827.46,"body":"content, because over the years, I found out"},{"speaker":"Writing a New Book","startTime":822.12,"endTime":827.46,"body":"that's what people want for me. When I first"},{"speaker":"Writing a New Book","startTime":827.46,"endTime":832.74,"body":"started this podcast, not even the rookie life,"},{"speaker":"Writing a New Book","startTime":827.46,"endTime":832.74,"body":"right, that was my original podcast for those of"},{"speaker":"Writing a New Book","startTime":832.74,"endTime":838.59,"body":"you that don't know, and then I rebranded to what"},{"speaker":"Writing a New Book","startTime":832.74,"endTime":838.59,"body":"is now the Proffitt Podcast where we teach abo"},{"speaker":"Writing a New Book","startTime":838.59,"endTime":844.26,"body":"t podcasting and running your online business a"},{"speaker":"Writing a New Book","startTime":838.59,"endTime":844.26,"body":"d all those things. Whenever I made that creati"},{"speaker":"Writing a New Book","startTime":844.26,"endTime":851.97,"body":"e risk of just going to podcasting, I was terrifie"},{"speaker":"Writing a New Book","startTime":844.26,"endTime":851.97,"body":", I was so scared that I was gonna fall flat on"},{"speaker":"Writing a New Book","startTime":851.97,"endTime":859.08,"body":"y face. But here I am, more than two and a ha"},{"speaker":"Writing a New Book","startTime":851.97,"endTime":859.08,"body":"f years later, and it's still one of the be"},{"speaker":"Writing a New Book","startTime":859.08,"endTime":865.05,"body":"t decisions that I could have made. I love what"},{"speaker":"Writing a New Book","startTime":859.08,"endTime":865.05,"body":"I talk about, I love to talk about podcasting,"},{"speaker":"Writing a New Book","startTime":865.05,"endTime":869.61,"body":"I love to talk about things that have to do wi"},{"speaker":"Writing a New Book","startTime":865.05,"endTime":869.61,"body":"h marketing and online business and YouTube a"},{"speaker":"Writing a New Book","startTime":869.61,"endTime":877.38,"body":"d content creation. Like it just genuinely makes"},{"speaker":"Writing a New Book","startTime":869.61,"endTime":877.38,"body":"e so freakin happy. And writing a book about it"},{"speaker":"Writing a New Book","startTime":877.38,"endTime":883.8,"body":"s just another way that I can channel the creativi"},{"speaker":"Writing a New Book","startTime":877.38,"endTime":883.8,"body":"y that I have found. So that's just a little b"},{"speaker":"Writing a New Book","startTime":883.8,"endTime":889.08,"body":"t about creativity in general."},{"speaker":"What Does it Look Like to Take a Creative Risk?","startTime":885.27,"endTime":1078.98,"body":"Now, what does it look like to take a creative risk with your content? Right, this is the question I want you to think about. So the first thing is just trying a new format or a new style. If you are typically a solo podcaster. What would it look like if you started doing interviews? Or vice versa? If you've only done interviews with your podcast? What would it look like to try a solo episode? I'm not telling you, you have to do these things. But I do want you to get out of just complacency. Because that's where we get stuck. That's where we started to like, approach burnout, or you get into pod fade, or you're like I just stopped podcasting because it wasn't fun anymore. Well, you need to start taking some creative risk. If you are bored with your podcasts, you're bored with your content, you're not having fun doing it, then I'm telling you, you need to get out of your comfort zone. And I think of it as your creative comfort zone. Maybe that's what it is. Maybe you're trying to do what someone else is doing. You're comparing your content to someone else that's been doing it for a decade. Don't do that to yourself. Or maybe you're really looking at it and you're not being honest with yourself when it comes to your content and you know, deep down the you need to switch things up or maybe pivot your brand entirely. This is the crossroads that I was at a few years ago, how I was looking at all the content I was creating. And I was like, this is fun. Like, you know, it's kind of like a mediocre. This is okay. You know, when you ask someone, how are you doing today? They're like good. Not great. Not bad, just just good. That's kind of how I was feeling about a podcast. It wasn't super exciting. But where I was really excited and enthusiastic was behind the scenes answering people's podcast questions. They were like, Hey, how do you get this like podcast host set up? What are you supposed to do? Whenever you want to market something? How does this work? Like I was like, my heart was beating faster, just getting excited talking to people behind the scenes about podcasting. So I knew I needed to take that creative risk, but I know some of you're listening and you're like Krystal, I don't know that I'm ready to take a big creative risk, like what's a baby step? Because I know I get baby steps I get like, kind of okay, like let me let me tiptoe into this creative, risky business. Well, the first thing I would recommend, and we're really talking about podcasting, or video type of content, is what if you do something that's a bonus, right, and I'm gonna link in the show notes, I have a few podcast episodes about creating bonus pieces of content. And the reason why I say that is because you're not making a commitment, you're not coming out to your audience and saying, Hey, from now on, we're going to post two podcast episodes a week or three YouTube videos, just release a bonus piece of content, go live or you know, do something that's not like super comfortable, because it once you commit to something you need to stick to it. It's kind of like when you launch your podcast, you got to be"},{"speaker":"What Does it Look Like to Take a Creative Risk?","startTime":885.27,"endTime":1078.98,"body":"consistent."},{"speaker":"How to Take Less Creative Risks","startTime":1078.98,"endTime":1082.704,"body":"But if you just"},{"speaker":"How to Take Less Creative Risks","startTime":1078.98,"endTime":1082.704,"body":"want to try, you want to dip your toe in the"},{"speaker":"How to Take Less Creative Risks","startTime":1082.766,"endTime":1088.664,"body":"water, ask yourself, How can I release a bonus"},{"speaker":"How to Take Less Creative Risks","startTime":1082.766,"endTime":1088.664,"body":"piece of content? What would that look like? And"},{"speaker":"How to Take Less Creative Risks","startTime":1088.726,"endTime":1094.934,"body":"then another thing you can do to take a baby step"},{"speaker":"How to Take Less Creative Risks","startTime":1088.726,"endTime":1094.934,"body":"into the less risky creative risks is do a poll or"},{"speaker":"How to Take Less Creative Risks","startTime":1094.996,"endTime":1101.204,"body":"a survey with your audience to see what they want,"},{"speaker":"How to Take Less Creative Risks","startTime":1094.996,"endTime":1101.204,"body":"or how they would even respond to the new type of"},{"speaker":"How to Take Less Creative Risks","startTime":1101.266,"endTime":1106.728,"body":"content or the new thing that you're thinking"},{"speaker":"How to Take Less Creative Risks","startTime":1101.266,"endTime":1106.728,"body":"about trying the thing that's gonna be the"},{"speaker":"How to Take Less Creative Risks","startTime":1106.7910000000002,"endTime":1112.874,"body":"creative risk, like, ask your audience, because at"},{"speaker":"How to Take Less Creative Risks","startTime":1106.7910000000002,"endTime":1112.874,"body":"the end of the day, you could sit behind closed"},{"speaker":"How to Take Less Creative Risks","startTime":1112.9360000000001,"endTime":1119.02,"body":"doors and think of all these things. But if it's a"},{"speaker":"How to Take Less Creative Risks","startTime":1112.9360000000001,"endTime":1119.02,"body":"terrible idea, and you won't know it, until you"},{"speaker":"How to Take Less Creative Risks","startTime":1119.0819999999999,"endTime":1125.228,"body":"put it out there, wouldn't you want your audience"},{"speaker":"How to Take Less Creative Risks","startTime":1119.0819999999999,"endTime":1125.228,"body":"to tell you like, Hey, I'm glad you're having fun"},{"speaker":"How to Take Less Creative Risks","startTime":1125.29,"endTime":1131.249,"body":"creating that. But that's not what we need right"},{"speaker":"How to Take Less Creative Risks","startTime":1125.29,"endTime":1131.249,"body":"now. We need this from you. What do you want to"},{"speaker":"How to Take Less Creative Risks","startTime":1131.312,"endTime":1137.395,"body":"know what this is right? That fill in the blank"},{"speaker":"How to Take Less Creative Risks","startTime":1131.312,"endTime":1137.395,"body":"that only your audience can tell you sometimes. So"},{"speaker":"How to Take Less Creative Risks","startTime":1137.4569999999999,"endTime":1143.5410000000002,"body":"when it comes to taking a creative risk, I really"},{"speaker":"How to Take Less Creative Risks","startTime":1137.4569999999999,"endTime":1143.5410000000002,"body":"want you to explore this and think about it. And"},{"speaker":"How to Take Less Creative Risks","startTime":1143.603,"endTime":1149.5,"body":"then if you need that baby step, do a bonus piece"},{"speaker":"How to Take Less Creative Risks","startTime":1143.603,"endTime":1149.5,"body":"of content, do something that is not too high"},{"speaker":"How to Take Less Creative Risks","startTime":1149.563,"endTime":1155.77,"body":"stakes, it's not going to cost you a lot of time,"},{"speaker":"How to Take Less Creative Risks","startTime":1149.563,"endTime":1155.77,"body":"a lot of money, a lot of energy to do. But get out"},{"speaker":"How to Take Less Creative Risks","startTime":1155.8319999999999,"endTime":1161.978,"body":"of your comfort zone, like shake things up every"},{"speaker":"How to Take Less Creative Risks","startTime":1155.8319999999999,"endTime":1161.978,"body":"once in a while. And if that means just creating a"},{"speaker":"How to Take Less Creative Risks","startTime":1162.04,"endTime":1167.6889999999999,"body":"solo piece of content, creating an interview"},{"speaker":"How to Take Less Creative Risks","startTime":1162.04,"endTime":1167.6889999999999,"body":"episode, then I encourage you to try something"},{"speaker":"How to Take Less Creative Risks","startTime":1167.7510000000002,"endTime":1173.7730000000001,"body":"out. Because you never know that might not be the"},{"speaker":"How to Take Less Creative Risks","startTime":1167.7510000000002,"endTime":1173.7730000000001,"body":"thing that you end up loving. But it could open"},{"speaker":"How to Take Less Creative Risks","startTime":1173.835,"endTime":1179.795,"body":"the creative door to you trying something else"},{"speaker":"How to Take Less Creative Risks","startTime":1173.835,"endTime":1179.795,"body":"that you stumble upon. And you're just like, this"},{"speaker":"How to Take Less Creative Risks","startTime":1179.857,"endTime":1185.94,"body":"is this is it. This is the thing that I've been"},{"speaker":"How to Take Less Creative Risks","startTime":1179.857,"endTime":1185.94,"body":"looking for. This is the thing that's been missing"},{"speaker":"How to Take Less Creative Risks","startTime":1186.002,"endTime":1191.962,"body":"from my content. But that's all I have for you"},{"speaker":"How to Take Less Creative Risks","startTime":1186.002,"endTime":1191.962,"body":"today. So I just wanted to share all about taking"},{"speaker":"How to Take Less Creative Risks","startTime":1192.024,"endTime":1198.0459999999998,"body":"creative risks. Please go watch TED lasso. It is"},{"speaker":"How to Take Less Creative Risks","startTime":1192.024,"endTime":1198.0459999999998,"body":"so funny. It will change your life. I love Brett"},{"speaker":"How to Take Less Creative Risks","startTime":1198.1080000000002,"endTime":1204.2530000000002,"body":"Goldstein as well. He's the actor that plays Roy"},{"speaker":"How to Take Less Creative Risks","startTime":1198.1080000000002,"endTime":1204.2530000000002,"body":"Kent. I started listening to his podcast I'm gonna"},{"speaker":"How to Take Less Creative Risks","startTime":1204.3159999999998,"endTime":1210.275,"body":"link to in the show notes. It's called films to be"},{"speaker":"How to Take Less Creative Risks","startTime":1204.3159999999998,"endTime":1210.275,"body":"buried with. It's so good. It's such a unique"},{"speaker":"How to Take Less Creative Risks","startTime":1210.337,"endTime":1216.607,"body":"concept and you just got to go check it out if you"},{"speaker":"How to Take Less Creative Risks","startTime":1210.337,"endTime":1216.607,"body":"follow me on good pods. This is the podcast player"},{"speaker":"How to Take Less Creative Risks","startTime":1216.6689999999999,"endTime":1222.7530000000002,"body":"that I listened to you can literally go see all of"},{"speaker":"How to Take Less Creative Risks","startTime":1216.6689999999999,"endTime":1222.7530000000002,"body":"the podcast episodes that listen to I have been"},{"speaker":"How to Take Less Creative Risks","startTime":1222.815,"endTime":1228.5880000000002,"body":"listening to the ones that he's been doing and"},{"speaker":"How to Take Less Creative Risks","startTime":1222.815,"endTime":1228.5880000000002,"body":"they're they're so good. It's such a well done"},{"speaker":"How to Take Less Creative Risks","startTime":1228.65,"endTime":1233.058,"body":"podcast but everything we talked about today will"},{"speaker":"How to Take Less Creative Risks","startTime":1228.65,"endTime":1233.058,"body":"be in the show notes."},{"speaker":"How to Take Less Creative Risks","startTime":1233.12,"endTime":1239.3899999999999,"body":"KrystalProffitt.com/episode303. And go check those"},{"speaker":"How to Take Less Creative Risks","startTime":1233.12,"endTime":1239.3899999999999,"body":"out and go start taking some creative risks. Start"},{"speaker":"How to Take Less Creative Risks","startTime":1239.4520000000002,"endTime":1245.411,"body":"doing it if you need to baby step, baby step into"},{"speaker":"How to Take Less Creative Risks","startTime":1239.4520000000002,"endTime":1245.411,"body":"it, but I want to see you taking some creative"},{"speaker":"How to Take Less Creative Risks","startTime":1245.473,"endTime":1251.6190000000001,"body":"risks with your content. But that's all I have for"},{"speaker":"How to Take Less Creative Risks","startTime":1245.473,"endTime":1251.6190000000001,"body":"you today. So as always remember, keep it up. We"},{"speaker":"How to Take Less Creative Risks","startTime":1251.681,"endTime":1253.42,"body":"all have to start somewhere."}]}