{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":134.82,"endTime":141.45000000000002,"body":"Today's episode is actually one of the"},{"speaker":"Intro","startTime":134.82,"endTime":141.45000000000002,"body":"things I'm going to tell you not to do on a"},{"speaker":"Intro","startTime":141.45000000000002,"endTime":151.11,"body":"regular basis. So, today, I'm taking a training"},{"speaker":"Intro","startTime":141.45000000000002,"endTime":151.11,"body":"that was previously all on video, and I'm turning"},{"speaker":"Intro","startTime":151.11,"endTime":158.79000000000002,"body":"it into an episode for you. And the reason why I"},{"speaker":"Intro","startTime":151.11,"endTime":158.79000000000002,"body":"don't recommend this as a strategy to use often on"},{"speaker":"Intro","startTime":158.79000000000002,"endTime":166.05,"body":"your podcast is because there are some visuals"},{"speaker":"Intro","startTime":158.79000000000002,"endTime":166.05,"body":"involved in the presentation that I gave. So"},{"speaker":"Intro","startTime":166.05,"endTime":171.72,"body":"stripping the audio out is going to leave you"},{"speaker":"Intro","startTime":166.05,"endTime":171.72,"body":"wondering, well, what is she talking about? And I"},{"speaker":"Intro","startTime":171.72,"endTime":177.69,"body":"can't actually see those pictures. And I don't"},{"speaker":"Intro","startTime":171.72,"endTime":177.69,"body":"know exactly what this looks like. But the reason"},{"speaker":"Intro","startTime":177.69,"endTime":186.9,"body":"why I'm reusing this piece of content is because"},{"speaker":"Intro","startTime":177.69,"endTime":186.9,"body":"it is so good. It is so good. It is a podcast ads,"},{"speaker":"Intro","startTime":186.93,"endTime":192.78,"body":"deep dive training, and it's something that I'm"},{"speaker":"Intro","startTime":186.93,"endTime":192.78,"body":"really proud of in the sense of people are always"},{"speaker":"Intro","startTime":192.78,"endTime":198.36,"body":"asking me about podcast ads, how do you use them?"},{"speaker":"Intro","startTime":192.78,"endTime":198.36,"body":"What is dynamic content? What are baked in ADS?"},{"speaker":"Intro","startTime":198.36,"endTime":204.45,"body":"Can you explain more about all the things and so I"},{"speaker":"Intro","startTime":198.36,"endTime":204.45,"body":"have taken this training, and I'm sharing it here"},{"speaker":"Intro","startTime":204.45,"endTime":210.63,"body":"with you today. But the good news is, is I have a"},{"speaker":"Intro","startTime":204.45,"endTime":210.63,"body":"few clips that I'll link to in the show notes,"},{"speaker":"Intro","startTime":210.87,"endTime":218.37,"body":"where you can go and watch pieces, like snippets"},{"speaker":"Intro","startTime":210.87,"endTime":218.37,"body":"of the video to really get that impact of the most"},{"speaker":"Intro","startTime":218.37,"endTime":226.65,"body":"important pieces of this training. So let's get"},{"speaker":"Intro","startTime":218.37,"endTime":226.65,"body":"right to it. Welcome to the Proffitt Podcast where"},{"speaker":"Intro","startTime":226.65,"endTime":231.99,"body":"we teach entrepreneurs how to start launch and"},{"speaker":"Intro","startTime":226.65,"endTime":231.99,"body":"market their podcast. I'm your host, Krystal,"},{"speaker":"Intro","startTime":231.99,"endTime":236.34,"body":"Proffitt, and I'm so excited that you're here."},{"speaker":"Intro","startTime":231.99,"endTime":236.34,"body":"Thanks for hanging out with me today. Because if"},{"speaker":"Intro","startTime":236.34,"endTime":241.14,"body":"you've been trying to figure out the world of"},{"speaker":"Intro","startTime":236.34,"endTime":241.14,"body":"podcasting, think of this show as the time saving"},{"speaker":"Intro","startTime":241.14,"endTime":245.10000000000002,"body":"shortcut you've been looking for. So let's get"},{"speaker":"Intro","startTime":241.14,"endTime":245.10000000000002,"body":"right to it, shall we?"},{"speaker":"Podcaster's Kit 2021 Training","startTime":248.48000000000002,"endTime":251.42000000000002,"body":"I love talking"},{"speaker":"Podcaster's Kit 2021 Training","startTime":248.48000000000002,"endTime":251.42000000000002,"body":"about podcasting. If you're brand new to me, I'll"},{"speaker":"Podcaster's Kit 2021 Training","startTime":251.42000000000002,"endTime":258.5,"body":"get into kind of my background here in a little"},{"speaker":"Podcaster's Kit 2021 Training","startTime":251.42000000000002,"endTime":258.5,"body":"bit. But podcast ads in particular, I think feel"},{"speaker":"Podcaster's Kit 2021 Training","startTime":258.5,"endTime":263.87,"body":"like a really big mystery for a lot of people. And"},{"speaker":"Podcaster's Kit 2021 Training","startTime":258.5,"endTime":263.87,"body":"especially if you're going to do them on your own."},{"speaker":"Podcaster's Kit 2021 Training","startTime":263.96000000000004,"endTime":268.46000000000004,"body":"It's one thing if you're going to work with a big"},{"speaker":"Podcaster's Kit 2021 Training","startTime":263.96000000000004,"endTime":268.46000000000004,"body":"corporate sponsor, and you have branded content."},{"speaker":"Podcaster's Kit 2021 Training","startTime":268.46000000000004,"endTime":274.43,"body":"But if you just want to create these for your own"},{"speaker":"Podcaster's Kit 2021 Training","startTime":268.46000000000004,"endTime":274.43,"body":"products, then I'm going to blow your mind today,"},{"speaker":"Podcaster's Kit 2021 Training","startTime":274.46000000000004,"endTime":278.06,"body":"I hope that I'm going to blow your mind with all"},{"speaker":"Podcaster's Kit 2021 Training","startTime":274.46000000000004,"endTime":278.06,"body":"the information that I'm going to share from my"},{"speaker":"Podcaster's Kit 2021 Training","startTime":278.06,"endTime":285.08000000000004,"body":"own experiences, working with my own self"},{"speaker":"Podcaster's Kit 2021 Training","startTime":278.06,"endTime":285.08000000000004,"body":"sponsored product ads, but also with some"},{"speaker":"Podcaster's Kit 2021 Training","startTime":285.08000000000004,"endTime":289.58000000000004,"body":"sponsored content as well. So wherever you are in"},{"speaker":"Podcaster's Kit 2021 Training","startTime":285.08000000000004,"endTime":289.58000000000004,"body":"your journey, I promise, you're gonna learn"},{"speaker":"Podcaster's Kit 2021 Training","startTime":289.58000000000004,"endTime":295.78999999999996,"body":"something new here today. So again, if you are"},{"speaker":"Podcaster's Kit 2021 Training","startTime":289.58000000000004,"endTime":295.78999999999996,"body":"watching on the replay, then make sure you reach"},{"speaker":"Podcaster's Kit 2021 Training","startTime":295.78999999999996,"endTime":301.58000000000004,"body":"out if you have any questions. But we are going to"},{"speaker":"Podcaster's Kit 2021 Training","startTime":295.78999999999996,"endTime":301.58000000000004,"body":"get started because today's training is all about"},{"speaker":"Podcaster's Kit 2021 Training","startTime":301.58000000000004,"endTime":308.6,"body":"how to sell your own products on your podcast."},{"speaker":"Podcaster's Kit 2021 Training","startTime":301.58000000000004,"endTime":308.6,"body":"This is going to be a deep dive into self"},{"speaker":"Podcaster's Kit 2021 Training","startTime":308.6,"endTime":314.39,"body":"sponsored ads, but podcast ads in general. So I'm"},{"speaker":"Podcaster's Kit 2021 Training","startTime":308.6,"endTime":314.39,"body":"gonna probably say it multiple times throughout"},{"speaker":"Podcaster's Kit 2021 Training","startTime":314.39,"endTime":319.73,"body":"the training. But if you have any questions,"},{"speaker":"Podcaster's Kit 2021 Training","startTime":314.39,"endTime":319.73,"body":"please put them in the chat. But before we really"},{"speaker":"Podcaster's Kit 2021 Training","startTime":319.73,"endTime":325.25,"body":"get started, I'd love to know where everybody is"},{"speaker":"Podcaster's Kit 2021 Training","startTime":319.73,"endTime":325.25,"body":"in their podcast journey. So tell me in the"},{"speaker":"Podcaster's Kit 2021 Training","startTime":325.25,"endTime":332.65999999999997,"body":"comments whether you are new or you're a seasoned"},{"speaker":"Podcaster's Kit 2021 Training","startTime":325.25,"endTime":332.65999999999997,"body":"podcaster that way we can really understand where"},{"speaker":"Podcaster's Kit 2021 Training","startTime":332.65999999999997,"endTime":337.88,"body":"everybody is that's here today live. And we can"},{"speaker":"Podcaster's Kit 2021 Training","startTime":332.65999999999997,"endTime":337.88,"body":"answer some of the questions that a brand new"},{"speaker":"Podcaster's Kit 2021 Training","startTime":337.88,"endTime":342.23,"body":"podcaster would have. Or if you're like no"},{"speaker":"Podcaster's Kit 2021 Training","startTime":337.88,"endTime":342.23,"body":"Krystal, I've been doing this for a while I've"},{"speaker":"Podcaster's Kit 2021 Training","startTime":342.23,"endTime":347.09000000000003,"body":"gotten my feet wet. I'm just here to learn more"},{"speaker":"Podcaster's Kit 2021 Training","startTime":342.23,"endTime":347.09000000000003,"body":"about podcast ads. So tell me in the comments"},{"speaker":"Podcaster's Kit 2021 Training","startTime":347.09000000000003,"endTime":354.65,"body":"whether you are new or you're seasoned, and I"},{"speaker":"Podcaster's Kit 2021 Training","startTime":347.09000000000003,"endTime":354.65,"body":"would love to know where everybody stands that way"},{"speaker":"Podcaster's Kit 2021 Training","startTime":354.68,"endTime":361.13,"body":"I can. Like I said cater a little bit about what"},{"speaker":"Podcaster's Kit 2021 Training","startTime":354.68,"endTime":361.13,"body":"we're teaching today towards what the presentation"},{"speaker":"Podcaster's Kit 2021 Training","startTime":361.13,"endTime":367.49,"body":"is. Okay, awesome. So Michelle says new new not"},{"speaker":"Podcaster's Kit 2021 Training","startTime":361.13,"endTime":367.49,"body":"just new, she's new new. So she's taking my"},{"speaker":"Podcaster's Kit 2021 Training","startTime":367.49,"endTime":372.77,"body":"course. Awesome. Michelle, I can't wait to hear"},{"speaker":"Podcaster's Kit 2021 Training","startTime":367.49,"endTime":372.77,"body":"more about what you think about profit podcasting."},{"speaker":"Podcaster's Kit 2021 Training","startTime":372.77,"endTime":380.0,"body":"This is my online course. This training here today"},{"speaker":"Podcaster's Kit 2021 Training","startTime":372.77,"endTime":380.0,"body":"is probably going to be a little bit more intense"},{"speaker":"Podcaster's Kit 2021 Training","startTime":380.0,"endTime":385.64,"body":"than what you would find in my program simply"},{"speaker":"Podcaster's Kit 2021 Training","startTime":380.0,"endTime":385.64,"body":"because what I teach in there is for new new"},{"speaker":"Podcaster's Kit 2021 Training","startTime":385.64,"endTime":394.07,"body":"people, like Michelle says, So Leah says brand new"},{"speaker":"Podcaster's Kit 2021 Training","startTime":385.64,"endTime":394.07,"body":"latika is new Vanessa is new not started yet."},{"speaker":"Podcaster's Kit 2021 Training","startTime":394.07,"endTime":399.83,"body":"Okay, awesome. I produced my first podcast in the"},{"speaker":"Podcaster's Kit 2021 Training","startTime":394.07,"endTime":399.83,"body":"past two weeks. It's a live stream show. That's"},{"speaker":"Podcaster's Kit 2021 Training","startTime":399.83,"endTime":405.32,"body":"repurpose, but I'm looking into doing my own my"},{"speaker":"Podcaster's Kit 2021 Training","startTime":399.83,"endTime":405.32,"body":"own solo in the next few weeks. Awesome. Awesome."},{"speaker":"Podcaster's Kit 2021 Training","startTime":405.35,"endTime":410.45,"body":"I do podcast production for b2b coaches, with"},{"speaker":"Podcaster's Kit 2021 Training","startTime":405.35,"endTime":410.45,"body":"membership program. Okay, this is fantastic. I"},{"speaker":"Podcaster's Kit 2021 Training","startTime":410.45,"endTime":415.52,"body":"love that we have kind of across the board with a"},{"speaker":"Podcaster's Kit 2021 Training","startTime":410.45,"endTime":415.52,"body":"lot of people being new and so people that have"},{"speaker":"Podcaster's Kit 2021 Training","startTime":415.55,"endTime":421.52,"body":"recently launched or that help other podcasters"},{"speaker":"Podcaster's Kit 2021 Training","startTime":415.55,"endTime":421.52,"body":"because even if you're not doing these things here"},{"speaker":"Podcaster's Kit 2021 Training","startTime":421.55,"endTime":429.11,"body":"today yet, this training will help you avoid a lot"},{"speaker":"Podcaster's Kit 2021 Training","startTime":421.55,"endTime":429.11,"body":"of mistakes that I do see podcasters making or"},{"speaker":"Podcaster's Kit 2021 Training","startTime":429.14,"endTime":435.56,"body":"that I've made myself whenever I first got started"},{"speaker":"Podcaster's Kit 2021 Training","startTime":429.14,"endTime":435.56,"body":"selling things on my podcast, so In today's"},{"speaker":"Podcaster's Kit 2021 Training","startTime":435.56,"endTime":441.68,"body":"training, I want you to walk away from this"},{"speaker":"Podcaster's Kit 2021 Training","startTime":435.56,"endTime":441.68,"body":"training with an understanding of how podcast ads"},{"speaker":"Podcaster's Kit 2021 Training","startTime":441.68,"endTime":450.17,"body":"work, which types to use for your show and an"},{"speaker":"Podcaster's Kit 2021 Training","startTime":441.68,"endTime":450.17,"body":"action plan to start using them ASAP, I'm actually"},{"speaker":"Podcaster's Kit 2021 Training","startTime":450.17,"endTime":456.32,"body":"going to do a deep dive behind the scenes of what"},{"speaker":"Podcaster's Kit 2021 Training","startTime":450.17,"endTime":456.32,"body":"it looks like like what my podcast ads have looked"},{"speaker":"Podcaster's Kit 2021 Training","startTime":456.32,"endTime":462.65,"body":"like in the past and what it looks like today,"},{"speaker":"Podcaster's Kit 2021 Training","startTime":456.32,"endTime":462.65,"body":"like I just wrapped up a few pretty big launches"},{"speaker":"Podcaster's Kit 2021 Training","startTime":462.65,"endTime":467.09000000000003,"body":"that were for my own programs, as well as an"},{"speaker":"Podcaster's Kit 2021 Training","startTime":462.65,"endTime":467.09000000000003,"body":"affiliate launch, which we're going to talk about"},{"speaker":"Podcaster's Kit 2021 Training","startTime":467.33,"endTime":473.18,"body":"the different types here in a second. But I really"},{"speaker":"Podcaster's Kit 2021 Training","startTime":467.33,"endTime":473.18,"body":"just want you to walk away from this training, not"},{"speaker":"Podcaster's Kit 2021 Training","startTime":473.18,"endTime":478.37,"body":"confused. That's, that's my biggest goal is I"},{"speaker":"Podcaster's Kit 2021 Training","startTime":473.18,"endTime":478.37,"body":"don't want you to leave here saying, I just have"},{"speaker":"Podcaster's Kit 2021 Training","startTime":478.37,"endTime":483.62,"body":"way more information than I did before I got"},{"speaker":"Podcaster's Kit 2021 Training","startTime":478.37,"endTime":483.62,"body":"there. And now I'm just confused. So again, if you"},{"speaker":"Podcaster's Kit 2021 Training","startTime":483.62,"endTime":489.56,"body":"have any questions at any time, put the letter Q"},{"speaker":"Podcaster's Kit 2021 Training","startTime":483.62,"endTime":489.56,"body":"in front of it, and then that way out, it'll stand"},{"speaker":"Podcaster's Kit 2021 Training","startTime":489.56,"endTime":495.05,"body":"out to me. And I'll be able to go back and grab it"},{"speaker":"Podcaster's Kit 2021 Training","startTime":489.56,"endTime":495.05,"body":"in the chat. So yeah, this is going to be so much"},{"speaker":"Podcaster's Kit 2021 Training","startTime":495.05,"endTime":501.71,"body":"fun. So hi, Kim. So happy that you're here. She"},{"speaker":"Podcaster's Kit 2021 Training","startTime":495.05,"endTime":501.71,"body":"just really episode 16. Yeah, Kim is one of my"},{"speaker":"Podcaster's Kit 2021 Training","startTime":501.71,"endTime":506.72,"body":"students. And she's been a member of our community"},{"speaker":"Podcaster's Kit 2021 Training","startTime":501.71,"endTime":506.72,"body":"for a while. So so happy that you're here. And"},{"speaker":"Podcaster's Kit 2021 Training","startTime":506.72,"endTime":511.91,"body":"this is going to be really helpful as you get your"},{"speaker":"Podcaster's Kit 2021 Training","startTime":506.72,"endTime":511.91,"body":"podcast up and running into the next phase of"},{"speaker":"Podcaster's Kit 2021 Training","startTime":511.91,"endTime":518.06,"body":"growing and scaling it. And the new podcast but"},{"speaker":"Podcaster's Kit 2021 Training","startTime":511.91,"endTime":518.06,"body":"seem seasoned summit producer, awesome. So you"},{"speaker":"Podcaster's Kit 2021 Training","startTime":518.06,"endTime":524.51,"body":"have a very specific skill set that will translate"},{"speaker":"Podcaster's Kit 2021 Training","startTime":518.06,"endTime":524.51,"body":"well to podcasting. So I hope as you think about"},{"speaker":"Podcaster's Kit 2021 Training","startTime":524.51,"endTime":529.4,"body":"selling your own products that this information"},{"speaker":"Podcaster's Kit 2021 Training","startTime":524.51,"endTime":529.4,"body":"will be really helpful. So so happy that you're"},{"speaker":"Podcaster's Kit 2021 Training","startTime":529.4,"endTime":533.63,"body":"here today. So let me tell you a little bit about"},{"speaker":"Podcaster's Kit 2021 Training","startTime":529.4,"endTime":533.63,"body":"myself. I'm going to go full screen here for a"},{"speaker":"Podcaster's Kit 2021 Training","startTime":533.63,"endTime":542.9,"body":"second. So at this point in my podcasting journey,"},{"speaker":"Podcaster's Kit 2021 Training","startTime":533.63,"endTime":542.9,"body":"I have published more than 725 podcast episodes,"},{"speaker":"Podcaster's Kit 2021 Training","startTime":543.05,"endTime":550.46,"body":"which feels a little chaotic and insane and a"},{"speaker":"Podcaster's Kit 2021 Training","startTime":543.05,"endTime":550.46,"body":"little bit but I just love podcasts so much. So I"},{"speaker":"Podcaster's Kit 2021 Training","startTime":550.46,"endTime":556.34,"body":"have my weekly show, the profit podcast where"},{"speaker":"Podcaster's Kit 2021 Training","startTime":550.46,"endTime":556.34,"body":"episodes come out every Tuesday and Thursday. And"},{"speaker":"Podcaster's Kit 2021 Training","startTime":556.34,"endTime":564.11,"body":"then I have my daily show the potty report, which"},{"speaker":"Podcaster's Kit 2021 Training","startTime":556.34,"endTime":564.11,"body":"is a five minute or less show that airs Monday"},{"speaker":"Podcaster's Kit 2021 Training","startTime":564.11,"endTime":570.05,"body":"through Friday. Then I won the Outstanding solo"},{"speaker":"Podcaster's Kit 2021 Training","startTime":564.11,"endTime":570.05,"body":"podcast award at the spark Christian podcast"},{"speaker":"Podcaster's Kit 2021 Training","startTime":570.05,"endTime":577.49,"body":"conference back in 2020, which was just a really"},{"speaker":"Podcaster's Kit 2021 Training","startTime":570.05,"endTime":577.49,"body":"fun way to, you know, I just I love solo podcast."},{"speaker":"Podcaster's Kit 2021 Training","startTime":577.49,"endTime":583.46,"body":"But I also love the blend of helping other"},{"speaker":"Podcaster's Kit 2021 Training","startTime":577.49,"endTime":583.46,"body":"entrepreneurs and I've helped hundreds of"},{"speaker":"Podcaster's Kit 2021 Training","startTime":583.46,"endTime":588.95,"body":"entrepreneurs at this point, get their podcast up"},{"speaker":"Podcaster's Kit 2021 Training","startTime":583.46,"endTime":588.95,"body":"and running in 30 days or less. I've also been a"},{"speaker":"Podcaster's Kit 2021 Training","startTime":588.95,"endTime":595.46,"body":"guest speaker on many of the large podcast stages,"},{"speaker":"Podcaster's Kit 2021 Training","startTime":588.95,"endTime":595.46,"body":"including Podcast Movement, she podcast and pod"},{"speaker":"Podcaster's Kit 2021 Training","startTime":595.46,"endTime":603.05,"body":"fest, and I am the author of the Amazon Best best"},{"speaker":"Podcaster's Kit 2021 Training","startTime":595.46,"endTime":603.05,"body":"seller start a binge worthy podcast. So as you can"},{"speaker":"Podcaster's Kit 2021 Training","startTime":603.05,"endTime":608.84,"body":"imagine, I'm just obsessed with podcasting. I"},{"speaker":"Podcaster's Kit 2021 Training","startTime":603.05,"endTime":608.84,"body":"really am. I'm obsessed with podcasting. I'm"},{"speaker":"Podcaster's Kit 2021 Training","startTime":608.84,"endTime":616.5799999999999,"body":"obsessed with marketing. And this is why I wanted"},{"speaker":"Podcaster's Kit 2021 Training","startTime":608.84,"endTime":616.5799999999999,"body":"to bring this podcast ads training to everyone"},{"speaker":"Podcaster's Kit 2021 Training","startTime":616.5799999999999,"endTime":624.0799999999999,"body":"here today. Because this was a very big mystery to"},{"speaker":"Podcaster's Kit 2021 Training","startTime":616.5799999999999,"endTime":624.0799999999999,"body":"me, I felt a little dumb that I didn't know how"},{"speaker":"Podcaster's Kit 2021 Training","startTime":624.0799999999999,"endTime":631.25,"body":"podcast ads worked other than the podcast that I"},{"speaker":"Podcaster's Kit 2021 Training","startTime":624.0799999999999,"endTime":631.25,"body":"listened to, you know, I'm a big podcast listener,"},{"speaker":"Podcaster's Kit 2021 Training","startTime":631.25,"endTime":638.0,"body":"as I'm sure a lot of people that are watching this"},{"speaker":"Podcaster's Kit 2021 Training","startTime":631.25,"endTime":638.0,"body":"today are as well. And all I knew was what I heard"},{"speaker":"Podcaster's Kit 2021 Training","startTime":638.0,"endTime":643.04,"body":"on other people's podcast, which of course, most"},{"speaker":"Podcaster's Kit 2021 Training","startTime":638.0,"endTime":643.04,"body":"of the shows that I listened to the popular ones"},{"speaker":"Podcaster's Kit 2021 Training","startTime":643.04,"endTime":649.28,"body":"get millions of downloads, and they have 1000s of"},{"speaker":"Podcaster's Kit 2021 Training","startTime":643.04,"endTime":649.28,"body":"listeners, and they have a lot of ad revenue"},{"speaker":"Podcaster's Kit 2021 Training","startTime":649.28,"endTime":656.18,"body":"coming in the back door to speak about these ads"},{"speaker":"Podcaster's Kit 2021 Training","startTime":649.28,"endTime":656.18,"body":"and promote these products. I didn't have any of"},{"speaker":"Podcaster's Kit 2021 Training","startTime":656.18,"endTime":663.41,"body":"that. I didn't have a whole studio production team"},{"speaker":"Podcaster's Kit 2021 Training","startTime":656.18,"endTime":663.41,"body":"behind me, I just knew I'm an observer. This is"},{"speaker":"Podcaster's Kit 2021 Training","startTime":663.41,"endTime":669.53,"body":"one of the ways that I learn and watch people. And"},{"speaker":"Podcaster's Kit 2021 Training","startTime":663.41,"endTime":669.53,"body":"that is the mentality that I want a lot of you"},{"speaker":"Podcaster's Kit 2021 Training","startTime":669.53,"endTime":674.12,"body":"here today to have. If you're brand new, you're"},{"speaker":"Podcaster's Kit 2021 Training","startTime":669.53,"endTime":674.12,"body":"like I haven't even launched my show. It's on my"},{"speaker":"Podcaster's Kit 2021 Training","startTime":674.12,"endTime":681.38,"body":"goals for 2022. That's awesome. I want you to"},{"speaker":"Podcaster's Kit 2021 Training","startTime":674.12,"endTime":681.38,"body":"watch and observe and kind of taken some of the"},{"speaker":"Podcaster's Kit 2021 Training","startTime":681.38,"endTime":687.05,"body":"things that will be helpful to you. But like I"},{"speaker":"Podcaster's Kit 2021 Training","startTime":681.38,"endTime":687.05,"body":"said, my main goal is for you to leave here not"},{"speaker":"Podcaster's Kit 2021 Training","startTime":687.05,"endTime":692.63,"body":"confused about podcast ads. So sound good, y'all"},{"speaker":"Podcaster's Kit 2021 Training","startTime":687.05,"endTime":692.63,"body":"let me know because we are about to get started."},{"speaker":"Podcaster's Kit 2021 Training","startTime":692.63,"endTime":698.96,"body":"So tell me in the comments. I'm ready, or tell me"},{"speaker":"Podcaster's Kit 2021 Training","startTime":692.63,"endTime":698.96,"body":"I'm here. I'm listening. You're excited to get"},{"speaker":"Podcaster's Kit 2021 Training","startTime":698.96,"endTime":704.6,"body":"started. Whatever it is, tell me in the comments"},{"speaker":"Podcaster's Kit 2021 Training","startTime":698.96,"endTime":704.6,"body":"what your thoughts are about podcast ads, because"},{"speaker":"Podcaster's Kit 2021 Training","startTime":704.75,"endTime":709.4,"body":"we are going to dive in and I'm going to tell you"},{"speaker":"Podcaster's Kit 2021 Training","startTime":704.75,"endTime":709.4,"body":"a little bit about the journey that we're going on"},{"speaker":"Podcaster's Kit 2021 Training","startTime":709.4,"endTime":710.03,"body":"today."},{"speaker":"Types of Products to Sell","startTime":710.52,"endTime":714.942,"body":"So the first thing that"},{"speaker":"Types of Products to Sell","startTime":710.52,"endTime":714.942,"body":"we're going to cover is the types of products to"},{"speaker":"Types of Products to Sell","startTime":715.004,"endTime":721.208,"body":"sell. Now I'm not going to get too granular in you"},{"speaker":"Types of Products to Sell","startTime":715.004,"endTime":721.208,"body":"know how to create a product what that looks like,"},{"speaker":"Types of Products to Sell","startTime":721.269,"endTime":727.351,"body":"because that's not my specialty at the end of the"},{"speaker":"Types of Products to Sell","startTime":721.269,"endTime":727.351,"body":"day. Yes, I've written books, I've hosted events,"},{"speaker":"Types of Products to Sell","startTime":727.412,"endTime":733.248,"body":"I've created courses, I've done different things,"},{"speaker":"Types of Products to Sell","startTime":727.412,"endTime":733.248,"body":"but I want to just tell you broadly about the"},{"speaker":"Types of Products to Sell","startTime":733.309,"endTime":739.329,"body":"types of products that I have sold on my podcast"},{"speaker":"Types of Products to Sell","startTime":733.309,"endTime":739.329,"body":"and how I've done it. So we're going to keep that"},{"speaker":"Types of Products to Sell","startTime":739.391,"endTime":745.472,"body":"pretty high level. But then we're going to dive a"},{"speaker":"Types of Products to Sell","startTime":739.391,"endTime":745.472,"body":"little bit deeper into podcast ads. This is where"},{"speaker":"Types of Products to Sell","startTime":745.533,"endTime":751.43,"body":"I want to get granular and answer your specific"},{"speaker":"Types of Products to Sell","startTime":745.533,"endTime":751.43,"body":"questions. Because this is just this was the big"},{"speaker":"Types of Products to Sell","startTime":751.492,"endTime":757.389,"body":"mystery to me. Which one do you use? How does it"},{"speaker":"Types of Products to Sell","startTime":751.492,"endTime":757.389,"body":"work? How like, what does this look like on the"},{"speaker":"Types of Products to Sell","startTime":757.45,"endTime":763.593,"body":"back end, like the actual audio production, we're"},{"speaker":"Types of Products to Sell","startTime":757.45,"endTime":763.593,"body":"going to go through that, as well as how to create"},{"speaker":"Types of Products to Sell","startTime":763.655,"endTime":769.49,"body":"your own ads, I'm gonna give you a few step by"},{"speaker":"Types of Products to Sell","startTime":763.655,"endTime":769.49,"body":"step processes, and pull back the curtain so you"},{"speaker":"Types of Products to Sell","startTime":769.552,"endTime":775.264,"body":"can see what it looks like to actually create"},{"speaker":"Types of Products to Sell","startTime":769.552,"endTime":775.264,"body":"podcast ads. And then we are going to go into a"},{"speaker":"Types of Products to Sell","startTime":775.326,"endTime":781.284,"body":"customized plan for you, because I'm going to show"},{"speaker":"Types of Products to Sell","startTime":775.326,"endTime":781.284,"body":"you like I said, the behind the scenes of what"},{"speaker":"Types of Products to Sell","startTime":781.346,"endTime":787.059,"body":"this looks like when you piece together the"},{"speaker":"Types of Products to Sell","startTime":781.346,"endTime":787.059,"body":"content calendar and the different pieces of what"},{"speaker":"Types of Products to Sell","startTime":787.12,"endTime":793.079,"body":"my podcast looks like for the profit podcast. Oh,"},{"speaker":"Types of Products to Sell","startTime":787.12,"endTime":793.079,"body":"I love this. I am ready. I'm excited. Everybody"},{"speaker":"Types of Products to Sell","startTime":793.14,"endTime":799.16,"body":"said yeah, I'm excited lativa. Michelle says let's"},{"speaker":"Types of Products to Sell","startTime":793.14,"endTime":799.16,"body":"do this. I'm excited, too keen to know the best"},{"speaker":"Types of Products to Sell","startTime":799.221,"endTime":805.364,"body":"way to position sponsor ads, if there's more than"},{"speaker":"Types of Products to Sell","startTime":799.221,"endTime":805.364,"body":"one. Okay, this is a great question, Collin. So if"},{"speaker":"Types of Products to Sell","startTime":805.426,"endTime":811.138,"body":"you can ask this again, put a queue in front of"},{"speaker":"Types of Products to Sell","startTime":805.426,"endTime":811.138,"body":"it. That way, it doesn't get lost in the mix,"},{"speaker":"Types of Products to Sell","startTime":811.2,"endTime":816.851,"body":"because we are going to talk briefly about"},{"speaker":"Types of Products to Sell","startTime":811.2,"endTime":816.851,"body":"sponsored content and what that can look like. So"},{"speaker":"Types of Products to Sell","startTime":816.913,"endTime":822.687,"body":"if you have a specific question that you want"},{"speaker":"Types of Products to Sell","startTime":816.913,"endTime":822.687,"body":"answered about sponsored or branded content, put"},{"speaker":"Types of Products to Sell","startTime":822.748,"endTime":828.338,"body":"that in the chat. That way, we can get that"},{"speaker":"Types of Products to Sell","startTime":822.748,"endTime":828.338,"body":"specific question answered. Okay, so that's our"},{"speaker":"Types of Products to Sell","startTime":828.4,"endTime":834.604,"body":"journey. Oh, and by the way, we're going to do q\u0026a"},{"speaker":"Types of Products to Sell","startTime":828.4,"endTime":834.604,"body":"At the end. So if you've any podcast questions, it"},{"speaker":"Types of Products to Sell","startTime":834.665,"endTime":840.624,"body":"doesn't have to be just about podcast ads and what"},{"speaker":"Types of Products to Sell","startTime":834.665,"endTime":840.624,"body":"we're talking about today. But if you have any"},{"speaker":"Types of Products to Sell","startTime":840.6850000000001,"endTime":846.705,"body":"questions about podcasting, put a queue in front"},{"speaker":"Types of Products to Sell","startTime":840.6850000000001,"endTime":846.705,"body":"of it. We're going to have the q\u0026a session at the"},{"speaker":"Types of Products to Sell","startTime":846.766,"endTime":852.664,"body":"end, y'all, this is going to be so much fun. So"},{"speaker":"Types of Products to Sell","startTime":846.766,"endTime":852.664,"body":"let's dive right in. If you're taking notes, now"},{"speaker":"Types of Products to Sell","startTime":852.725,"endTime":858.253,"body":"is the time, now is the time to take notes,"},{"speaker":"Types of Products to Sell","startTime":852.725,"endTime":858.253,"body":"whether it's pen and paper, it's a Google Doc,"},{"speaker":"Types of Products to Sell","startTime":858.315,"endTime":864.151,"body":"whatever it is, it is time to break it down."},{"speaker":"Types of Products to Sell","startTime":858.315,"endTime":864.151,"body":"Because if you're brand new to podcasting, but you"},{"speaker":"Types of Products to Sell","startTime":864.212,"endTime":870.355,"body":"know that you want to eventually use your podcast"},{"speaker":"Types of Products to Sell","startTime":864.212,"endTime":870.355,"body":"as part of your business or part of something that"},{"speaker":"Types of Products to Sell","startTime":870.416,"endTime":876.559,"body":"will eventually turn into a business, then I want"},{"speaker":"Types of Products to Sell","startTime":870.416,"endTime":876.559,"body":"you to watch today's training with an open mind of"},{"speaker":"Types of Products to Sell","startTime":876.62,"endTime":882.395,"body":"what if? Or how can this work for me in the"},{"speaker":"Types of Products to Sell","startTime":876.62,"endTime":882.395,"body":"future, even if you're like, I'm just here to take"},{"speaker":"Types of Products to Sell","startTime":882.456,"endTime":888.23,"body":"it all in, I want you to start thinking of what"},{"speaker":"Types of Products to Sell","startTime":882.456,"endTime":888.23,"body":"this could look like for your podcast and your"},{"speaker":"Types of Products to Sell","startTime":888.292,"endTime":893.882,"body":"show. And then if you do currently have a podcast"},{"speaker":"Types of Products to Sell","startTime":888.292,"endTime":893.882,"body":"or like Cecilia said, she's helping other"},{"speaker":"Types of Products to Sell","startTime":893.943,"endTime":899.533,"body":"podcasters then I want you to explore some of"},{"speaker":"Types of Products to Sell","startTime":893.943,"endTime":899.533,"body":"today's training with a fresh eye and a fresh"},{"speaker":"Types of Products to Sell","startTime":899.594,"endTime":905.676,"body":"perspective that it's all about trying new things"},{"speaker":"Types of Products to Sell","startTime":899.594,"endTime":905.676,"body":"and experimenting, when it comes to creating ads."},{"speaker":"Types of Products to Sell","startTime":905.737,"endTime":911.88,"body":"I have learned so many things by trial and error,"},{"speaker":"Types of Products to Sell","startTime":905.737,"endTime":911.88,"body":"like y'all, so many things that have worked really"},{"speaker":"Types of Products to Sell","startTime":911.941,"endTime":918.146,"body":"well. And some things I was like that's just don't"},{"speaker":"Types of Products to Sell","startTime":911.941,"endTime":918.146,"body":"ever do that again. So I hope that that translates"},{"speaker":"Types of Products to Sell","startTime":918.207,"endTime":924.35,"body":"in what you learned today with podcast ads. So the"},{"speaker":"Types of Products to Sell","startTime":918.207,"endTime":924.35,"body":"first thing and I'm gonna go full screen here for"},{"speaker":"Types of Products to Sell","startTime":924.4110000000001,"endTime":930.247,"body":"a second. So what are you selling? Now, this is a"},{"speaker":"Types of Products to Sell","startTime":924.4110000000001,"endTime":930.247,"body":"breakdown of the types of products. So like I"},{"speaker":"Types of Products to Sell","startTime":930.308,"endTime":936.39,"body":"said, if you're brand new, let's just take it all"},{"speaker":"Types of Products to Sell","startTime":930.308,"endTime":936.39,"body":"in and think about what if, if you currently have"},{"speaker":"Types of Products to Sell","startTime":936.451,"endTime":942.594,"body":"a podcast, think of the different ways you can use"},{"speaker":"Types of Products to Sell","startTime":936.451,"endTime":942.594,"body":"these approaches, whether it's books or events or"},{"speaker":"Types of Products to Sell","startTime":942.655,"endTime":948.552,"body":"courses, programs memberships, there are so many"},{"speaker":"Types of Products to Sell","startTime":942.655,"endTime":948.552,"body":"different products, especially when it comes in"},{"speaker":"Types of Products to Sell","startTime":948.614,"endTime":953.958,"body":"the digital space that you can sell on your"},{"speaker":"Types of Products to Sell","startTime":948.614,"endTime":953.958,"body":"podcast. But I also want you thinking about"},{"speaker":"Types of Products to Sell","startTime":954.02,"endTime":960.101,"body":"affiliate promotions in sponsored content. I know"},{"speaker":"Types of Products to Sell","startTime":954.02,"endTime":960.101,"body":"today's training is really more about a deep dive"},{"speaker":"Types of Products to Sell","startTime":960.162,"endTime":966.305,"body":"of self sponsored content. But I feel like we'd be"},{"speaker":"Types of Products to Sell","startTime":960.162,"endTime":966.305,"body":"doing a disservice to you if we didn't talk about"},{"speaker":"Types of Products to Sell","startTime":966.367,"endTime":972.264,"body":"all of the possibilities, because everybody is"},{"speaker":"Types of Products to Sell","startTime":966.367,"endTime":972.264,"body":"here with the mentality that one day your show is"},{"speaker":"Types of Products to Sell","startTime":972.325,"endTime":978.1610000000001,"body":"going to be a huge success, right? Like you're"},{"speaker":"Types of Products to Sell","startTime":972.325,"endTime":978.1610000000001,"body":"thinking about this, right? I mean, I'm thinking"},{"speaker":"Types of Products to Sell","startTime":978.222,"endTime":984.242,"body":"about this, I'm already thinking about what it's"},{"speaker":"Types of Products to Sell","startTime":978.222,"endTime":984.242,"body":"gonna be like whenever my show does have millions"},{"speaker":"Types of Products to Sell","startTime":984.303,"endTime":990.139,"body":"of downloads, 10s of 1000s of listeners. And so I"},{"speaker":"Types of Products to Sell","startTime":984.303,"endTime":990.139,"body":"want to think about what are the foundational"},{"speaker":"Types of Products to Sell","startTime":990.201,"endTime":996.159,"body":"pieces I need to have in place for whenever one of"},{"speaker":"Types of Products to Sell","startTime":990.201,"endTime":996.159,"body":"my episodes goes viral, or something is shared"},{"speaker":"Types of Products to Sell","startTime":996.22,"endTime":1002.363,"body":"many times to just the right person that needs to"},{"speaker":"Types of Products to Sell","startTime":996.22,"endTime":1002.363,"body":"hear them, who was someone as a potential customer"},{"speaker":"Types of Products to Sell","startTime":1002.425,"endTime":1008.506,"body":"for myself. So again, I want you to decide which"},{"speaker":"Types of Products to Sell","startTime":1002.425,"endTime":1008.506,"body":"of these are going to be relevant for you and your"},{"speaker":"Types of Products to Sell","startTime":1008.567,"endTime":1014.096,"body":"show. So let's dive into selling your own"},{"speaker":"Types of Products to Sell","startTime":1008.567,"endTime":1014.096,"body":"products. So I want to just break it down to the"},{"speaker":"Types of Products to Sell","startTime":1014.157,"endTime":1019.932,"body":"very basics, right? So if you're going to be"},{"speaker":"Types of Products to Sell","startTime":1014.157,"endTime":1019.932,"body":"selling your own products on your podcast, you're"},{"speaker":"Types of Products to Sell","startTime":1019.993,"endTime":1026.074,"body":"going to need to have the product created. And I"},{"speaker":"Types of Products to Sell","startTime":1019.993,"endTime":1026.074,"body":"know that this sounds like kind of like Well, Duh,"},{"speaker":"Types of Products to Sell","startTime":1026.136,"endTime":1032.094,"body":"Krystal, why you can't sell something that's not"},{"speaker":"Types of Products to Sell","startTime":1026.136,"endTime":1032.094,"body":"created. Well, you need to at least have a sales"},{"speaker":"Types of Products to Sell","startTime":1032.156,"endTime":1038.299,"body":"pitch Paige. Now I'm going to I'm going to use Kim"},{"speaker":"Types of Products to Sell","startTime":1032.156,"endTime":1038.299,"body":"as an example, because I know her podcast, I know"},{"speaker":"Types of Products to Sell","startTime":1038.3600000000001,"endTime":1044.441,"body":"her audience, so she helps authors promote their"},{"speaker":"Types of Products to Sell","startTime":1038.3600000000001,"endTime":1044.441,"body":"book. So for someone that is probably not going to"},{"speaker":"Types of Products to Sell","startTime":1044.5030000000002,"endTime":1050.5230000000001,"body":"have a book, like a physical copy ready to sell"},{"speaker":"Types of Products to Sell","startTime":1044.5030000000002,"endTime":1050.5230000000001,"body":"for a certain amount of time, what they would need"},{"speaker":"Types of Products to Sell","startTime":1050.584,"endTime":1056.7269999999999,"body":"to do they is in the authors or the podcaster, who"},{"speaker":"Types of Products to Sell","startTime":1050.584,"endTime":1056.7269999999999,"body":"wants to sell a book, they need to have some sort"},{"speaker":"Types of Products to Sell","startTime":1056.788,"endTime":1062.7469999999998,"body":"of sales page up to start driving traffic there."},{"speaker":"Types of Products to Sell","startTime":1056.788,"endTime":1062.7469999999998,"body":"Even if there's nothing available to sell at the"},{"speaker":"Types of Products to Sell","startTime":1062.808,"endTime":1068.951,"body":"moment, maybe it's a waitlist page or a pre order"},{"speaker":"Types of Products to Sell","startTime":1062.808,"endTime":1068.951,"body":"page. But you have to have something that is ready"},{"speaker":"Types of Products to Sell","startTime":1069.0120000000002,"endTime":1074.9099999999999,"body":"to go before you can start talking about it on"},{"speaker":"Types of Products to Sell","startTime":1069.0120000000002,"endTime":1074.9099999999999,"body":"your podcast. Now, real fast, let's let's go back"},{"speaker":"Types of Products to Sell","startTime":1074.971,"endTime":1080.807,"body":"to me being a marketing nerd. And I love the idea"},{"speaker":"Types of Products to Sell","startTime":1074.971,"endTime":1080.807,"body":"of teasing things out before they're actually"},{"speaker":"Types of Products to Sell","startTime":1080.868,"endTime":1086.888,"body":"ready. Like, I'm actually working on another book,"},{"speaker":"Types of Products to Sell","startTime":1080.868,"endTime":1086.888,"body":"and I'm working on a brand new program, and you"},{"speaker":"Types of Products to Sell","startTime":1086.949,"endTime":1092.662,"body":"will hear me talk about them on my podcast. But"},{"speaker":"Types of Products to Sell","startTime":1086.949,"endTime":1092.662,"body":"that is not a direct ad. Because I don't have"},{"speaker":"Types of Products to Sell","startTime":1092.7240000000002,"endTime":1098.621,"body":"anything to sell. I don't even have the outline"},{"speaker":"Types of Products to Sell","startTime":1092.7240000000002,"endTime":1098.621,"body":"done for my new book, I don't even have anything"},{"speaker":"Types of Products to Sell","startTime":1098.682,"endTime":1104.333,"body":"recorded for this new program that I'm creating."},{"speaker":"Types of Products to Sell","startTime":1098.682,"endTime":1104.333,"body":"But I'm already telling people about it. So"},{"speaker":"Types of Products to Sell","startTime":1104.395,"endTime":1110.292,"body":"teasing content out is always something that you"},{"speaker":"Types of Products to Sell","startTime":1104.395,"endTime":1110.292,"body":"can do as you start to develop a course develop"},{"speaker":"Types of Products to Sell","startTime":1110.353,"endTime":1116.312,"body":"any event that you want to have maybe in 2022,"},{"speaker":"Types of Products to Sell","startTime":1110.353,"endTime":1116.312,"body":"you're like summer 2022, it's coming, it's coming,"},{"speaker":"Types of Products to Sell","startTime":1116.373,"endTime":1122.393,"body":"start teasing it out now. And then when it's a few"},{"speaker":"Types of Products to Sell","startTime":1116.373,"endTime":1122.393,"body":"weeks leading up to that event, or whenever you"},{"speaker":"Types of Products to Sell","startTime":1122.455,"endTime":1128.29,"body":"want to start selling it, that is when you would"},{"speaker":"Types of Products to Sell","startTime":1122.455,"endTime":1128.29,"body":"want to create the actual ad for it. Does that"},{"speaker":"Types of Products to Sell","startTime":1128.3519999999999,"endTime":1133.942,"body":"make sense? Let me know if y'all have any"},{"speaker":"Types of Products to Sell","startTime":1128.3519999999999,"endTime":1133.942,"body":"questions about really just having the product or"},{"speaker":"Types of Products to Sell","startTime":1134.0030000000002,"endTime":1140.084,"body":"a sales page ready to go before you start talking"},{"speaker":"Types of Products to Sell","startTime":1134.0030000000002,"endTime":1140.084,"body":"about it on your podcast, then the next thing you"},{"speaker":"Types of Products to Sell","startTime":1140.146,"endTime":1145.797,"body":"want to do is develop those calls to actions or a"},{"speaker":"Types of Products to Sell","startTime":1140.146,"endTime":1145.797,"body":"sales funnel. Now this will look different"},{"speaker":"Types of Products to Sell","startTime":1145.859,"endTime":1151.817,"body":"depending on what you're actually selling. Or if"},{"speaker":"Types of Products to Sell","startTime":1145.859,"endTime":1151.817,"body":"it's an XP, is it a live experience? Is it a pre"},{"speaker":"Types of Products to Sell","startTime":1151.879,"endTime":1157.53,"body":"recorded course? Is it something that have to do"},{"speaker":"Types of Products to Sell","startTime":1151.879,"endTime":1157.53,"body":"at like, by a certain time? Is there a date"},{"speaker":"Types of Products to Sell","startTime":1157.591,"endTime":1163.366,"body":"involved, that they have to pre order or it's"},{"speaker":"Types of Products to Sell","startTime":1157.591,"endTime":1163.366,"body":"gonna look different for everybody, which is why"},{"speaker":"Types of Products to Sell","startTime":1163.4270000000001,"endTime":1169.263,"body":"like I said, I wanted to keep this pretty broad,"},{"speaker":"Types of Products to Sell","startTime":1163.4270000000001,"endTime":1169.263,"body":"because there's so many different rabbit holes"},{"speaker":"Types of Products to Sell","startTime":1169.324,"endTime":1175.406,"body":"that we can go down. But if you have any specific"},{"speaker":"Types of Products to Sell","startTime":1169.324,"endTime":1175.406,"body":"questions, put them in the chat, and I'll be sure"},{"speaker":"Types of Products to Sell","startTime":1175.467,"endTime":1181.5480000000002,"body":"to address those. But developing a call to action"},{"speaker":"Types of Products to Sell","startTime":1175.467,"endTime":1181.5480000000002,"body":"can be as simple as, okay, I want people to go to"},{"speaker":"Types of Products to Sell","startTime":1181.6100000000001,"endTime":1187.261,"body":"my website, or I want people to go to this"},{"speaker":"Types of Products to Sell","startTime":1181.6100000000001,"endTime":1187.261,"body":"specific URL, we're going to talk about URLs here"},{"speaker":"Types of Products to Sell","startTime":1187.3229999999999,"endTime":1193.342,"body":"in a second. They're very important. But I want"},{"speaker":"Types of Products to Sell","startTime":1187.3229999999999,"endTime":1193.342,"body":"you to start thinking about what is the thing that"},{"speaker":"Types of Products to Sell","startTime":1193.404,"endTime":1199.2399999999998,"body":"you want them to do? And how can you make that"},{"speaker":"Types of Products to Sell","startTime":1193.404,"endTime":1199.2399999999998,"body":"very clear, because you want it to be at the end"},{"speaker":"Types of Products to Sell","startTime":1199.301,"endTime":1205.259,"body":"of the day, something that someone hears, and they"},{"speaker":"Types of Products to Sell","startTime":1199.301,"endTime":1205.259,"body":"know, this is what this person wants me to do."},{"speaker":"Types of Products to Sell","startTime":1205.321,"endTime":1211.525,"body":"This is a very clear call to action that I want to"},{"speaker":"Types of Products to Sell","startTime":1205.321,"endTime":1211.525,"body":"make. Okay. And then you share it on your podcast."},{"speaker":"Types of Products to Sell","startTime":1211.587,"endTime":1217.6060000000002,"body":"I love this graphic. I was so happy that I found"},{"speaker":"Types of Products to Sell","startTime":1211.587,"endTime":1217.6060000000002,"body":"this graphic because she looks like somebody that"},{"speaker":"Types of Products to Sell","startTime":1217.6680000000001,"endTime":1223.688,"body":"I would want to talk to and if throw some freckles"},{"speaker":"Types of Products to Sell","startTime":1217.6680000000001,"endTime":1223.688,"body":"on her and I feel like we could be sisters. You"},{"speaker":"Types of Products to Sell","startTime":1223.7489999999998,"endTime":1229.6460000000002,"body":"know, like, yeah, I love this graphic. But so one"},{"speaker":"Types of Products to Sell","startTime":1223.7489999999998,"endTime":1229.6460000000002,"body":"of the biggest mistakes that I see people make"},{"speaker":"Types of Products to Sell","startTime":1229.708,"endTime":1235.9119999999998,"body":"whenever they're selling anything on their podcast"},{"speaker":"Types of Products to Sell","startTime":1229.708,"endTime":1235.9119999999998,"body":"is not having a clear call to action, whether it's"},{"speaker":"Types of Products to Sell","startTime":1235.973,"endTime":1241.9319999999998,"body":"having a messy URL, or talking in circles around"},{"speaker":"Types of Products to Sell","startTime":1235.973,"endTime":1241.9319999999998,"body":"what you want people to do. You don't want to be"},{"speaker":"Types of Products to Sell","startTime":1241.993,"endTime":1248.013,"body":"confusing. I cannot reiterate this enough. Because"},{"speaker":"Types of Products to Sell","startTime":1241.993,"endTime":1248.013,"body":"when I hear people say, Oh, I tried selling one"},{"speaker":"Types of Products to Sell","startTime":1248.0749999999998,"endTime":1254.0949999999998,"body":"thing on my podcast one time and it didn't work."},{"speaker":"Types of Products to Sell","startTime":1248.0749999999998,"endTime":1254.0949999999998,"body":"And then I listened to what they actually said in"},{"speaker":"Types of Products to Sell","startTime":1254.156,"endTime":1260.176,"body":"their call to action. I I'm like yeah, that people"},{"speaker":"Types of Products to Sell","startTime":1254.156,"endTime":1260.176,"body":"don't know what to do, you didn't make it clear"},{"speaker":"Types of Products to Sell","startTime":1260.237,"endTime":1266.0120000000002,"body":"what it is that they were signing up for, or what"},{"speaker":"Types of Products to Sell","startTime":1260.237,"endTime":1266.0120000000002,"body":"it is that they should be buying or what you"},{"speaker":"Types of Products to Sell","startTime":1266.0729999999999,"endTime":1272.0929999999998,"body":"wanted them to do. So you want to make sure that"},{"speaker":"Types of Products to Sell","startTime":1266.0729999999999,"endTime":1272.0929999999998,"body":"it's super, super clear. So y'all put in the chat"},{"speaker":"Types of Products to Sell","startTime":1272.154,"endTime":1278.174,"body":"if y'all have any comments about that, but we are"},{"speaker":"Types of Products to Sell","startTime":1272.154,"endTime":1278.174,"body":"going to move on to affiliate promotions. I love"},{"speaker":"Types of Products to Sell","startTime":1278.2359999999999,"endTime":1284.317,"body":"affiliate promotions. And the reason why I throw"},{"speaker":"Types of Products to Sell","startTime":1278.2359999999999,"endTime":1284.317,"body":"this in with talking about self sponsored content."},{"speaker":"Types of Products to Sell","startTime":1284.379,"endTime":1290.337,"body":"And this This may surprise y'all. If anybody is"},{"speaker":"Types of Products to Sell","startTime":1284.379,"endTime":1290.337,"body":"brand new to me, then this is definitely going to"},{"speaker":"Types of Products to Sell","startTime":1290.3980000000001,"endTime":1296.234,"body":"be news to you. But for anybody that follows me"},{"speaker":"Types of Products to Sell","startTime":1290.3980000000001,"endTime":1296.234,"body":"and I tell them, I make up to 90% of my revenue"},{"speaker":"Types of Products to Sell","startTime":1296.2959999999998,"endTime":1302.0700000000002,"body":"with affiliate promotions. It doesn't come from"},{"speaker":"Types of Products to Sell","startTime":1296.2959999999998,"endTime":1302.0700000000002,"body":"just my own products and services. Yes, I have"},{"speaker":"Types of Products to Sell","startTime":1302.1309999999999,"endTime":1307.844,"body":"courses, I have books, I have all these other"},{"speaker":"Types of Products to Sell","startTime":1302.1309999999999,"endTime":1307.844,"body":"things. But I make the bulk of my revenue every"},{"speaker":"Types of Products to Sell","startTime":1307.9050000000002,"endTime":1314.1100000000001,"body":"year and affiliate promotions. So I don't want you"},{"speaker":"Types of Products to Sell","startTime":1307.9050000000002,"endTime":1314.1100000000001,"body":"just thinking about oh gosh, you know, I have this"},{"speaker":"Types of Products to Sell","startTime":1314.1709999999998,"endTime":1320.13,"body":"course I want to create but I don't have time to"},{"speaker":"Types of Products to Sell","startTime":1314.1709999999998,"endTime":1320.13,"body":"do it. Or I have a book that I want to write but"},{"speaker":"Types of Products to Sell","startTime":1320.1909999999998,"endTime":1325.9650000000001,"body":"it's not ready yet or have this event that's"},{"speaker":"Types of Products to Sell","startTime":1320.1909999999998,"endTime":1325.9650000000001,"body":"coming up in six months, so I can't sell anything"},{"speaker":"Types of Products to Sell","startTime":1326.027,"endTime":1332.047,"body":"yet. I want you to start thinking about brands and"},{"speaker":"Types of Products to Sell","startTime":1326.027,"endTime":1332.047,"body":"products and services programs that you already"},{"speaker":"Types of Products to Sell","startTime":1332.1080000000002,"endTime":1337.5749999999998,"body":"use that you could be an affiliate for. So for"},{"speaker":"Types of Products to Sell","startTime":1332.1080000000002,"endTime":1337.5749999999998,"body":"example, I have a hosting platform that is"},{"speaker":"Types of Products to Sell","startTime":1337.636,"endTime":1343.1039999999998,"body":"Buzzsprout if you followed any of my content,"},{"speaker":"Types of Products to Sell","startTime":1337.636,"endTime":1343.1039999999998,"body":"you're probably familiar with them. It's my"},{"speaker":"Types of Products to Sell","startTime":1343.165,"endTime":1349.062,"body":"favorite hosting platform, and I'm an affiliate"},{"speaker":"Types of Products to Sell","startTime":1343.165,"endTime":1349.062,"body":"for them. I use squad cast, this is my interview"},{"speaker":"Types of Products to Sell","startTime":1349.123,"endTime":1355.143,"body":"platform that I use to record interviews with my"},{"speaker":"Types of Products to Sell","startTime":1349.123,"endTime":1355.143,"body":"guests I have, I mean, I could just keep going on"},{"speaker":"Types of Products to Sell","startTime":1355.205,"endTime":1361.225,"body":"and on Canva, I use, I mean, I'm just ConvertKit"},{"speaker":"Types of Products to Sell","startTime":1355.205,"endTime":1361.225,"body":"all the things, all of my favorite programs, I am"},{"speaker":"Types of Products to Sell","startTime":1361.286,"endTime":1367.245,"body":"an affiliate for. But I treat those promotions,"},{"speaker":"Types of Products to Sell","startTime":1361.286,"endTime":1367.245,"body":"just as I would if I were selling my own product."},{"speaker":"Types of Products to Sell","startTime":1367.306,"endTime":1373.08,"body":"So your homework your one of your assignments for"},{"speaker":"Types of Products to Sell","startTime":1367.306,"endTime":1373.08,"body":"today, because I'm going to give you lots of"},{"speaker":"Types of Products to Sell","startTime":1373.1419999999998,"endTime":1378.9160000000002,"body":"homework, your first assignment is to see, are"},{"speaker":"Types of Products to Sell","startTime":1373.1419999999998,"endTime":1378.9160000000002,"body":"there any programs or products or services that"},{"speaker":"Types of Products to Sell","startTime":1378.9769999999999,"endTime":1384.567,"body":"you're affiliated with that you could start"},{"speaker":"Types of Products to Sell","startTime":1378.9769999999999,"endTime":1384.567,"body":"promoting on your podcast, it is different than"},{"speaker":"Types of Products to Sell","startTime":1384.629,"endTime":1390.772,"body":"sponsored content. We'll get to that in a second."},{"speaker":"Types of Products to Sell","startTime":1384.629,"endTime":1390.772,"body":"But um, this is where I told y'all it's like we're"},{"speaker":"Types of Products to Sell","startTime":1390.833,"endTime":1396.7910000000002,"body":"going to talk about leaks, links are one of my"},{"speaker":"Types of Products to Sell","startTime":1390.833,"endTime":1396.7910000000002,"body":"biggest pet peeves. If you have an ugly URL, or it"},{"speaker":"Types of Products to Sell","startTime":1396.853,"endTime":1402.4430000000002,"body":"looks like if I click on that my whole like,"},{"speaker":"Types of Products to Sell","startTime":1396.853,"endTime":1402.4430000000002,"body":"computer will get a virus, I will not click on"},{"speaker":"Types of Products to Sell","startTime":1402.504,"endTime":1408.156,"body":"them. This is like a very like hardcore thing"},{"speaker":"Types of Products to Sell","startTime":1402.504,"endTime":1408.156,"body":"that's ingrained in me. I don't know why maybe"},{"speaker":"Types of Products to Sell","startTime":1408.217,"endTime":1414.0529999999999,"body":"it's a weird thing. But I like to have a nice,"},{"speaker":"Types of Products to Sell","startTime":1408.217,"endTime":1414.0529999999999,"body":"clean link. And if you're brand new to having an"},{"speaker":"Types of Products to Sell","startTime":1414.114,"endTime":1420.3180000000002,"body":"online business, or being in the online world, the"},{"speaker":"Types of Products to Sell","startTime":1414.114,"endTime":1420.3180000000002,"body":"two platforms that I recommend you do this, if you"},{"speaker":"Types of Products to Sell","startTime":1420.38,"endTime":1426.4609999999998,"body":"are a WordPress user, or if you have a WordPress"},{"speaker":"Types of Products to Sell","startTime":1420.38,"endTime":1426.4609999999998,"body":"site, you can use a tool called pretty links. This"},{"speaker":"Types of Products to Sell","startTime":1426.5230000000001,"endTime":1432.42,"body":"is the one that I prefer to use for all of my"},{"speaker":"Types of Products to Sell","startTime":1426.5230000000001,"endTime":1432.42,"body":"promotions. Because it's easy to say, hey, you can"},{"speaker":"Types of Products to Sell","startTime":1432.4810000000002,"endTime":1438.194,"body":"check out my course go to profit podcast, or"},{"speaker":"Types of Products to Sell","startTime":1432.4810000000002,"endTime":1438.194,"body":"sorry, go to Krystal proffitt.com, forward slash"},{"speaker":"Types of Products to Sell","startTime":1438.255,"endTime":1444.152,"body":"course, to learn more about profit podcasting,"},{"speaker":"Types of Products to Sell","startTime":1438.255,"endTime":1444.152,"body":"it's as simple as that. So you don't want to have"},{"speaker":"Types of Products to Sell","startTime":1444.214,"endTime":1449.8649999999998,"body":"someone say okay, like, go to my website, it's"},{"speaker":"Types of Products to Sell","startTime":1444.214,"endTime":1449.8649999999998,"body":"this, this slash EHDC K like, wait, what it's"},{"speaker":"Types of Products to Sell","startTime":1449.9270000000001,"endTime":1455.7620000000002,"body":"confusing, you don't want that to happen. The"},{"speaker":"Types of Products to Sell","startTime":1449.9270000000001,"endTime":1455.7620000000002,"body":"other shortlink creator that I like is Bitly bi T"},{"speaker":"Types of Products to Sell","startTime":1455.824,"endTime":1461.7820000000002,"body":"L Y. This is great for creating those affiliate"},{"speaker":"Types of Products to Sell","startTime":1455.824,"endTime":1461.7820000000002,"body":"links. And you can do this for your own programs,"},{"speaker":"Types of Products to Sell","startTime":1461.844,"endTime":1467.679,"body":"too, if you don't have a clean URL. But it's very"},{"speaker":"Types of Products to Sell","startTime":1461.844,"endTime":1467.679,"body":"important because you want it to be something"},{"speaker":"Types of Products to Sell","startTime":1467.741,"endTime":1473.8220000000001,"body":"that's easy for you to say. But also, it's simple"},{"speaker":"Types of Products to Sell","startTime":1467.741,"endTime":1473.8220000000001,"body":"for your listeners to actually go and do that. So"},{"speaker":"Types of Products to Sell","startTime":1473.8829999999998,"endTime":1479.9029999999998,"body":"tell me in the comments if anybody is here. Do you"},{"speaker":"Types of Products to Sell","startTime":1473.8829999999998,"endTime":1479.9029999999998,"body":"have a website for your podcast? Or do you have"},{"speaker":"Types of Products to Sell","startTime":1479.9650000000001,"endTime":1485.862,"body":"your own website that you could eventually use to"},{"speaker":"Types of Products to Sell","startTime":1479.9650000000001,"endTime":1485.862,"body":"promote your own products and links and things"},{"speaker":"Types of Products to Sell","startTime":1485.9230000000002,"endTime":1491.882,"body":"like that from because you don't have to have a"},{"speaker":"Types of Products to Sell","startTime":1485.9230000000002,"endTime":1491.882,"body":"website to make this happen. But I'm just curious"},{"speaker":"Types of Products to Sell","startTime":1491.9430000000002,"endTime":1497.779,"body":"to see where where everybody kind of is with"},{"speaker":"Types of Products to Sell","startTime":1491.9430000000002,"endTime":1497.779,"body":"having their own links. This is a big one. This is"},{"speaker":"Types of Products to Sell","startTime":1497.8400000000001,"endTime":1503.799,"body":"a really, really big one and latika. I see you"},{"speaker":"Types of Products to Sell","startTime":1497.8400000000001,"endTime":1503.799,"body":"have a question, I'm going to answer your question"},{"speaker":"Types of Products to Sell","startTime":1503.8600000000001,"endTime":1508.9589999999998,"body":"about affiliate promotions. So I want you to"},{"speaker":"Types of Products to Sell","startTime":1503.8600000000001,"endTime":1508.9589999999998,"body":"follow the FTC guidelines on affiliate"},{"speaker":"Types of Products to Sell","startTime":1509.02,"endTime":1515.1019999999999,"body":"disclaimers. Like I had to make this its own side"},{"speaker":"Types of Products to Sell","startTime":1509.02,"endTime":1515.1019999999999,"body":"because I am so obsessed with making sure I'm not"},{"speaker":"Types of Products to Sell","startTime":1515.163,"endTime":1521.2440000000001,"body":"breaking the law. Because there are certain things"},{"speaker":"Types of Products to Sell","startTime":1515.163,"endTime":1521.2440000000001,"body":"that you have to disclose. And there's different"},{"speaker":"Types of Products to Sell","startTime":1521.306,"endTime":1526.7109999999998,"body":"types of disclaimers that you have to have out"},{"speaker":"Types of Products to Sell","startTime":1521.306,"endTime":1526.7109999999998,"body":"there. But you have to have one if you're"},{"speaker":"Types of Products to Sell","startTime":1526.7730000000001,"endTime":1532.7310000000002,"body":"promoting someone else's products or service, and"},{"speaker":"Types of Products to Sell","startTime":1526.7730000000001,"endTime":1532.7310000000002,"body":"you're going to make a commission on it. So you"},{"speaker":"Types of Products to Sell","startTime":1532.7930000000001,"endTime":1538.6280000000002,"body":"can go to the FTC website and see what that is. A"},{"speaker":"Types of Products to Sell","startTime":1532.7930000000001,"endTime":1538.6280000000002,"body":"lot of these have to do with where people are"},{"speaker":"Types of Products to Sell","startTime":1538.69,"endTime":1544.034,"body":"actually clicking the link, you just have a"},{"speaker":"Types of Products to Sell","startTime":1538.69,"endTime":1544.034,"body":"disclaimer that says this post or This page"},{"speaker":"Types of Products to Sell","startTime":1544.0949999999998,"endTime":1549.6239999999998,"body":"contains affiliate links. If a purchase is made"},{"speaker":"Types of Products to Sell","startTime":1544.0949999999998,"endTime":1549.6239999999998,"body":"after you click a link, I may make a small"},{"speaker":"Types of Products to Sell","startTime":1549.685,"endTime":1555.6439999999998,"body":"commission at no extra cost to you. If you want to"},{"speaker":"Types of Products to Sell","startTime":1549.685,"endTime":1555.6439999999998,"body":"go to my website and look at any of my podcast"},{"speaker":"Types of Products to Sell","startTime":1555.705,"endTime":1561.357,"body":"episodes, you will see that or you could go to"},{"speaker":"Types of Products to Sell","startTime":1555.705,"endTime":1561.357,"body":"your phone, wherever you listen to my podcast"},{"speaker":"Types of Products to Sell","startTime":1561.4180000000001,"endTime":1567.315,"body":"because I do have affiliate links in most of my"},{"speaker":"Types of Products to Sell","startTime":1561.4180000000001,"endTime":1567.315,"body":"podcast episodes. And there's a small disclaimer"},{"speaker":"Types of Products to Sell","startTime":1567.377,"endTime":1573.274,"body":"that Buzzsprout puts on there as well, that says,"},{"speaker":"Types of Products to Sell","startTime":1567.377,"endTime":1573.274,"body":"Hey, by the way, this is an affiliate link. So"},{"speaker":"Types of Products to Sell","startTime":1573.335,"endTime":1579.1709999999998,"body":"just know that about affiliates. And so Latifi"},{"speaker":"Types of Products to Sell","startTime":1573.335,"endTime":1579.1709999999998,"body":"says should you use affiliate promotions outside"},{"speaker":"Types of Products to Sell","startTime":1579.232,"endTime":1585.252,"body":"of your niche, for example, have a family podcast?"},{"speaker":"Types of Products to Sell","startTime":1579.232,"endTime":1585.252,"body":"Should I promote podcasting links? So this is a"},{"speaker":"Types of Products to Sell","startTime":1585.3139999999999,"endTime":1591.3339999999998,"body":"really good question latika. And I think that you"},{"speaker":"Types of Products to Sell","startTime":1585.3139999999999,"endTime":1591.3339999999998,"body":"have to stick to what your audience wants. So my"},{"speaker":"Types of Products to Sell","startTime":1591.395,"endTime":1597.353,"body":"podcast is about podcasting. I know, super meta,"},{"speaker":"Types of Products to Sell","startTime":1591.395,"endTime":1597.353,"body":"but I like to start promoting things that I know"},{"speaker":"Types of Products to Sell","startTime":1597.415,"endTime":1603.0659999999998,"body":"my audience will use. So I'm not a big fan of"},{"speaker":"Types of Products to Sell","startTime":1597.415,"endTime":1603.0659999999998,"body":"doing very general things like mattress ads or"},{"speaker":"Types of Products to Sell","startTime":1603.1280000000002,"endTime":1609.1480000000001,"body":"something like that, that I'll hear a lot of these"},{"speaker":"Types of Products to Sell","startTime":1603.1280000000002,"endTime":1609.1480000000001,"body":"other bigger branded sponsors do simply because"},{"speaker":"Types of Products to Sell","startTime":1609.2089999999998,"endTime":1615.3519999999999,"body":"Yeah, they'll probably be interested in that, but"},{"speaker":"Types of Products to Sell","startTime":1609.2089999999998,"endTime":1615.3519999999999,"body":"they'll hear it on another podcast, I want to talk"},{"speaker":"Types of Products to Sell","startTime":1615.413,"endTime":1621.433,"body":"about the tools that I use for my show. So if you"},{"speaker":"Types of Products to Sell","startTime":1615.413,"endTime":1621.433,"body":"have a family podcast, you could talk about some"},{"speaker":"Types of Products to Sell","startTime":1621.495,"endTime":1627.3919999999998,"body":"of your podcasting links, if that's what your"},{"speaker":"Types of Products to Sell","startTime":1621.495,"endTime":1627.3919999999998,"body":"audience would be into, but I think maybe it would"},{"speaker":"Types of Products to Sell","startTime":1627.453,"endTime":1633.534,"body":"be better to promote something that you know, is"},{"speaker":"Types of Products to Sell","startTime":1627.453,"endTime":1633.534,"body":"more family oriented. Maybe there's some kind type"},{"speaker":"Types of Products to Sell","startTime":1633.596,"endTime":1639.37,"body":"of events that are in your local area that you"},{"speaker":"Types of Products to Sell","startTime":1633.596,"endTime":1639.37,"body":"could promote? Or maybe there's another kind of"},{"speaker":"Types of Products to Sell","startTime":1639.4319999999998,"endTime":1645.2060000000001,"body":"app that you would encourage that would have"},{"speaker":"Types of Products to Sell","startTime":1639.4319999999998,"endTime":1645.2060000000001,"body":"affiliate promotions. But do do your own research"},{"speaker":"Types of Products to Sell","startTime":1645.2669999999998,"endTime":1650.857,"body":"when it comes to what would work best for your"},{"speaker":"Types of Products to Sell","startTime":1645.2669999999998,"endTime":1650.857,"body":"audience, or start asking your audience what"},{"speaker":"Types of Products to Sell","startTime":1650.9189999999999,"endTime":1656.5079999999998,"body":"products and services do you use right now? Or"},{"speaker":"Types of Products to Sell","startTime":1650.9189999999999,"endTime":1656.5079999999998,"body":"what do you want to learn more about, that's"},{"speaker":"Types of Products to Sell","startTime":1656.5700000000002,"endTime":1662.6509999999998,"body":"always a great place to start to see what would be"},{"speaker":"Types of Products to Sell","startTime":1656.5700000000002,"endTime":1662.6509999999998,"body":"a good fit for your audience. Okay, and then the"},{"speaker":"Types of Products to Sell","startTime":1662.7130000000002,"endTime":1668.6709999999998,"body":"last one, share it on your podcast. So it's very"},{"speaker":"Types of Products to Sell","startTime":1662.7130000000002,"endTime":1668.6709999999998,"body":"much similar to what your self sponsored ads are"},{"speaker":"Types of Products to Sell","startTime":1668.7330000000002,"endTime":1674.5680000000002,"body":"going to look like. So you're going to find a"},{"speaker":"Types of Products to Sell","startTime":1668.7330000000002,"endTime":1674.5680000000002,"body":"product or service, you're going to generate that"},{"speaker":"Types of Products to Sell","startTime":1674.63,"endTime":1680.65,"body":"unique URL, and usually the affiliate program or"},{"speaker":"Types of Products to Sell","startTime":1674.63,"endTime":1680.65,"body":"product will have this for you. But then you want"},{"speaker":"Types of Products to Sell","startTime":1680.7109999999998,"endTime":1686.547,"body":"to take that make it pretty, make it where it's"},{"speaker":"Types of Products to Sell","startTime":1680.7109999999998,"endTime":1686.547,"body":"not messy, and then share that on your podcast."},{"speaker":"Types of Products to Sell","startTime":1686.6080000000002,"endTime":1692.6280000000002,"body":"Okay, sponsored content. So what is the brand or"},{"speaker":"Types of Products to Sell","startTime":1686.6080000000002,"endTime":1692.6280000000002,"body":"the sponsor that you want to work with? Now, this"},{"speaker":"Types of Products to Sell","startTime":1692.6889999999999,"endTime":1698.7089999999998,"body":"is going to vary from industry to industry. And"},{"speaker":"Types of Products to Sell","startTime":1692.6889999999999,"endTime":1698.7089999999998,"body":"it's also going to vary on how big your podcasting"},{"speaker":"Types of Products to Sell","startTime":1698.7710000000002,"endTime":1704.2379999999998,"body":"platform is. So you do get rewarded, the more"},{"speaker":"Types of Products to Sell","startTime":1698.7710000000002,"endTime":1704.2379999999998,"body":"downloads you have the newer more, I guess,"},{"speaker":"Types of Products to Sell","startTime":1704.299,"endTime":1710.3809999999999,"body":"appetising is the right word to use to sponsors,"},{"speaker":"Types of Products to Sell","startTime":1704.299,"endTime":1710.3809999999999,"body":"because they know that if they advertise with you,"},{"speaker":"Types of Products to Sell","startTime":1710.442,"endTime":1716.2779999999998,"body":"they're going to be seen by a bigger number of"},{"speaker":"Types of Products to Sell","startTime":1710.442,"endTime":1716.2779999999998,"body":"people. So that's really where sponsored content"},{"speaker":"Types of Products to Sell","startTime":1716.339,"endTime":1722.4209999999998,"body":"works into play. I haven't done a ton of sponsored"},{"speaker":"Types of Products to Sell","startTime":1716.339,"endTime":1722.4209999999998,"body":"content on my podcast, I've done a few videos on"},{"speaker":"Types of Products to Sell","startTime":1722.482,"endTime":1728.1329999999998,"body":"my YouTube channel. And I can tell you, you want"},{"speaker":"Types of Products to Sell","startTime":1722.482,"endTime":1728.1329999999998,"body":"to make sure going back to what led to this"},{"speaker":"Types of Products to Sell","startTime":1728.1950000000002,"endTime":1734.1529999999998,"body":"question was about affiliate promotions, you want"},{"speaker":"Types of Products to Sell","startTime":1728.1950000000002,"endTime":1734.1529999999998,"body":"to make sure that it's something that's aligned"},{"speaker":"Types of Products to Sell","startTime":1734.2150000000001,"endTime":1740.1730000000002,"body":"with your audience, I get pitched all the time for"},{"speaker":"Types of Products to Sell","startTime":1734.2150000000001,"endTime":1740.1730000000002,"body":"people wanting to sponsor something or have me"},{"speaker":"Types of Products to Sell","startTime":1740.2350000000001,"endTime":1746.1930000000002,"body":"promote things. But at the end of the day, I have"},{"speaker":"Types of Products to Sell","startTime":1740.2350000000001,"endTime":1746.1930000000002,"body":"my audience's best interest. Because if I start"},{"speaker":"Types of Products to Sell","startTime":1746.255,"endTime":1752.0900000000001,"body":"annoying them with products that they would never"},{"speaker":"Types of Products to Sell","startTime":1746.255,"endTime":1752.0900000000001,"body":"use, or they don't care about, there's a good"},{"speaker":"Types of Products to Sell","startTime":1752.152,"endTime":1757.926,"body":"chance they may stop listening. So I'm very"},{"speaker":"Types of Products to Sell","startTime":1752.152,"endTime":1757.926,"body":"careful in picking and choosing which sponsors and"},{"speaker":"Types of Products to Sell","startTime":1757.987,"endTime":1764.069,"body":"which brands I choose to work with. But it's the"},{"speaker":"Types of Products to Sell","startTime":1757.987,"endTime":1764.069,"body":"same thing, you need to decide on the ads that you"},{"speaker":"Types of Products to Sell","startTime":1764.13,"endTime":1770.089,"body":"want to use and or your calls to action. Now with"},{"speaker":"Types of Products to Sell","startTime":1764.13,"endTime":1770.089,"body":"sponsored content, it's a little bit different,"},{"speaker":"Types of Products to Sell","startTime":1770.15,"endTime":1776.047,"body":"since they're paying you to promote something on"},{"speaker":"Types of Products to Sell","startTime":1770.15,"endTime":1776.047,"body":"their show, you'll typically work together with"},{"speaker":"Types of Products to Sell","startTime":1776.1080000000002,"endTime":1781.944,"body":"them to develop a script or a rough outline of"},{"speaker":"Types of Products to Sell","startTime":1776.1080000000002,"endTime":1781.944,"body":"what you need to say, usually, it's that call to"},{"speaker":"Types of Products to Sell","startTime":1782.0059999999999,"endTime":1788.21,"body":"action, where it's like, Hey, I'm going to share a"},{"speaker":"Types of Products to Sell","startTime":1782.0059999999999,"endTime":1788.21,"body":"personal story about how to use this product, then"},{"speaker":"Types of Products to Sell","startTime":1788.2710000000002,"endTime":1794.353,"body":"I'm going to make the plug here and then the call"},{"speaker":"Types of Products to Sell","startTime":1788.2710000000002,"endTime":1794.353,"body":"to action here. And then here's the link, you can"},{"speaker":"Types of Products to Sell","startTime":1794.4140000000002,"endTime":1800.188,"body":"listen to any podcast that has sponsored content"},{"speaker":"Types of Products to Sell","startTime":1794.4140000000002,"endTime":1800.188,"body":"to kind of get an idea of what people say, in"},{"speaker":"Types of Products to Sell","startTime":1800.25,"endTime":1806.024,"body":"their episodes. And then again, you're going to"},{"speaker":"Types of Products to Sell","startTime":1800.25,"endTime":1806.024,"body":"share it on your podcast. So that's really the"},{"speaker":"Types of Products to Sell","startTime":1806.085,"endTime":1811.982,"body":"simplest breakdown of how sponsored content works."},{"speaker":"Types of Products to Sell","startTime":1806.085,"endTime":1811.982,"body":"Let me know if y'all have any other questions"},{"speaker":"Types of Products to Sell","startTime":1812.0439999999999,"endTime":1812.7199999999998,"body":"about that."},{"speaker":"Types of Podcast Ads to Create","startTime":1812.7199999999998,"endTime":1816.888,"body":"But we're gonna"},{"speaker":"Types of Podcast Ads to Create","startTime":1812.7199999999998,"endTime":1816.888,"body":"move into the types of podcast ads to create. And"},{"speaker":"Types of Podcast Ads to Create","startTime":1816.9520000000002,"endTime":1823.3020000000001,"body":"this is where we'll probably breeze through these"},{"speaker":"Types of Podcast Ads to Create","startTime":1816.9520000000002,"endTime":1823.3020000000001,"body":"pretty quickly because a lot of these things are,"},{"speaker":"Types of Podcast Ads to Create","startTime":1823.366,"endTime":1829.7150000000001,"body":"you've probably heard about them, or you know what"},{"speaker":"Types of Podcast Ads to Create","startTime":1823.366,"endTime":1829.7150000000001,"body":"they are without knowing the technical names for"},{"speaker":"Types of Podcast Ads to Create","startTime":1829.7800000000002,"endTime":1835.7440000000001,"body":"them. But we're going to break them down really"},{"speaker":"Types of Podcast Ads to Create","startTime":1829.7800000000002,"endTime":1835.7440000000001,"body":"simply. So what is your ad style? So as we go"},{"speaker":"Types of Podcast Ads to Create","startTime":1835.808,"endTime":1841.9650000000001,"body":"through these, I want you to think of which one"},{"speaker":"Types of Podcast Ads to Create","startTime":1835.808,"endTime":1841.9650000000001,"body":"would I feel most comfortable using? So deciding"},{"speaker":"Types of Podcast Ads to Create","startTime":1842.029,"endTime":1848.1860000000001,"body":"which type of ads to use for your podcast can be"},{"speaker":"Types of Podcast Ads to Create","startTime":1842.029,"endTime":1848.1860000000001,"body":"confusing. I get that. What should I use at the"},{"speaker":"Types of Podcast Ads to Create","startTime":1848.2510000000002,"endTime":1854.4720000000002,"body":"beginning and the middle and the end? Should I do"},{"speaker":"Types of Podcast Ads to Create","startTime":1848.2510000000002,"endTime":1854.4720000000002,"body":"it all the time? Should I do it every once in a"},{"speaker":"Types of Podcast Ads to Create","startTime":1854.536,"endTime":1860.629,"body":"while. So I want you to decide which style is"},{"speaker":"Types of Podcast Ads to Create","startTime":1854.536,"endTime":1860.629,"body":"going to work best for you and your show. So here"},{"speaker":"Types of Podcast Ads to Create","startTime":1860.6930000000002,"endTime":1867.042,"body":"are all the different types of ads. Don't worry, I"},{"speaker":"Types of Podcast Ads to Create","startTime":1860.6930000000002,"endTime":1867.042,"body":"have some illustrations, not illustrations, that"},{"speaker":"Types of Podcast Ads to Create","startTime":1867.1060000000002,"endTime":1873.328,"body":"was the wrong word. I did not draw these you will"},{"speaker":"Types of Podcast Ads to Create","startTime":1867.1060000000002,"endTime":1873.328,"body":"be so grateful that I did not draw any of these"},{"speaker":"Types of Podcast Ads to Create","startTime":1873.3919999999998,"endTime":1878.9720000000002,"body":"pictures. My kindergartener has way better"},{"speaker":"Types of Podcast Ads to Create","startTime":1873.3919999999998,"endTime":1878.9720000000002,"body":"handwriting than I do. But we're going to go"},{"speaker":"Types of Podcast Ads to Create","startTime":1879.036,"endTime":1885.257,"body":"through what pre roll is mid roll, post roll, and"},{"speaker":"Types of Podcast Ads to Create","startTime":1879.036,"endTime":1885.257,"body":"self sponsored and branded content is something"},{"speaker":"Types of Podcast Ads to Create","startTime":1885.321,"endTime":1891.7350000000001,"body":"we've kind of already covered. But if you have any"},{"speaker":"Types of Podcast Ads to Create","startTime":1885.321,"endTime":1891.7350000000001,"body":"other questions about those, then don't be afraid"},{"speaker":"Types of Podcast Ads to Create","startTime":1891.799,"endTime":1897.571,"body":"to ask. So this is what a podcast episode looks"},{"speaker":"Types of Podcast Ads to Create","startTime":1891.799,"endTime":1897.571,"body":"like that has a pre roll ad. In the actual"},{"speaker":"Types of Podcast Ads to Create","startTime":1897.6350000000002,"endTime":1903.792,"body":"episode, we're going to talk about baked in ADS"},{"speaker":"Types of Podcast Ads to Create","startTime":1897.6350000000002,"endTime":1903.792,"body":"versus dynamic content in a second, but I wanted"},{"speaker":"Types of Podcast Ads to Create","startTime":1903.8560000000002,"endTime":1910.013,"body":"you to have a visual. So you can see at the very"},{"speaker":"Types of Podcast Ads to Create","startTime":1903.8560000000002,"endTime":1910.013,"body":"beginning, let me make this full screen. So you"},{"speaker":"Types of Podcast Ads to Create","startTime":1910.0770000000002,"endTime":1915.9140000000002,"body":"can see at the very beginning, this part right"},{"speaker":"Types of Podcast Ads to Create","startTime":1910.0770000000002,"endTime":1915.9140000000002,"body":"here is what your pre roll would be for this"},{"speaker":"Types of Podcast Ads to Create","startTime":1915.978,"endTime":1922.071,"body":"episode. So it's the audio clip, the audio file"},{"speaker":"Types of Podcast Ads to Create","startTime":1915.978,"endTime":1922.071,"body":"that you see or hear at the very beginning. And"},{"speaker":"Types of Podcast Ads to Create","startTime":1922.1350000000002,"endTime":1927.9070000000002,"body":"then you have maybe some main music that you"},{"speaker":"Types of Podcast Ads to Create","startTime":1922.1350000000002,"endTime":1927.9070000000002,"body":"always play and then you have the rest of the"},{"speaker":"Types of Podcast Ads to Create","startTime":1927.971,"endTime":1934.1280000000002,"body":"episode here. So that What a pre roll ad means"},{"speaker":"Types of Podcast Ads to Create","startTime":1927.971,"endTime":1934.1280000000002,"body":"it's the pre meaning the beginning or before, and"},{"speaker":"Types of Podcast Ads to Create","startTime":1934.192,"endTime":1940.029,"body":"it's happening before the entire episode really"},{"speaker":"Types of Podcast Ads to Create","startTime":1934.192,"endTime":1940.029,"body":"begins, then we have mid roll. Now, this is"},{"speaker":"Types of Podcast Ads to Create","startTime":1940.0929999999998,"endTime":1946.25,"body":"actually an example of what I used to do a long"},{"speaker":"Types of Podcast Ads to Create","startTime":1940.0929999999998,"endTime":1946.25,"body":"time ago with all of my mid roll ads. So you can"},{"speaker":"Types of Podcast Ads to Create","startTime":1946.3139999999999,"endTime":1952.5990000000002,"body":"see there is actually a break right here. This is"},{"speaker":"Types of Podcast Ads to Create","startTime":1946.3139999999999,"endTime":1952.5990000000002,"body":"a full episode. And I did like a clean cut right"},{"speaker":"Types of Podcast Ads to Create","startTime":1952.663,"endTime":1959.013,"body":"here and right here, which by the way, If you'll"},{"speaker":"Types of Podcast Ads to Create","startTime":1952.663,"endTime":1959.013,"body":"have any questions about that, it took me a second"},{"speaker":"Types of Podcast Ads to Create","startTime":1959.0770000000002,"endTime":1964.913,"body":"to figure out exactly when to put the mid roll in"},{"speaker":"Types of Podcast Ads to Create","startTime":1959.0770000000002,"endTime":1964.913,"body":"an episode. And I find it just comes with"},{"speaker":"Types of Podcast Ads to Create","startTime":1964.9769999999999,"endTime":1971.0700000000002,"body":"listening to your own and do like if you're doing"},{"speaker":"Types of Podcast Ads to Create","startTime":1964.9769999999999,"endTime":1971.0700000000002,"body":"your own editing that because I know a lot of"},{"speaker":"Types of Podcast Ads to Create","startTime":1971.134,"endTime":1976.714,"body":"people are you, you know, you can't hire a"},{"speaker":"Types of Podcast Ads to Create","startTime":1971.134,"endTime":1976.714,"body":"production studio yet. But I think that it's"},{"speaker":"Types of Podcast Ads to Create","startTime":1976.7779999999998,"endTime":1983.1280000000002,"body":"always good to kind of find that spot in between"},{"speaker":"Types of Podcast Ads to Create","startTime":1976.7779999999998,"endTime":1983.1280000000002,"body":"segments. Or if you're talking about something and"},{"speaker":"Types of Podcast Ads to Create","startTime":1983.192,"endTime":1989.3490000000002,"body":"then you're switching gears or you have a good"},{"speaker":"Types of Podcast Ads to Create","startTime":1983.192,"endTime":1989.3490000000002,"body":"pause where you're like, Okay, now we're going to"},{"speaker":"Types of Podcast Ads to Create","startTime":1989.413,"endTime":1995.5059999999999,"body":"talk about, that's where you would want to put a"},{"speaker":"Types of Podcast Ads to Create","startTime":1989.413,"endTime":1995.5059999999999,"body":"mid roll. It's not necessarily Oh, it's a, you"},{"speaker":"Types of Podcast Ads to Create","startTime":1995.5700000000002,"endTime":2001.984,"body":"know, 30 minute episode. So I need to put it right"},{"speaker":"Types of Podcast Ads to Create","startTime":1995.5700000000002,"endTime":2001.984,"body":"at the 15 minute mark, I don't think that there's"},{"speaker":"Types of Podcast Ads to Create","startTime":2002.0480000000002,"endTime":2008.205,"body":"a sweet spot for exactly where to put the mid"},{"speaker":"Types of Podcast Ads to Create","startTime":2002.0480000000002,"endTime":2008.205,"body":"roll. But that's what it would look like. So a mid"},{"speaker":"Types of Podcast Ads to Create","startTime":2008.2689999999998,"endTime":2014.2980000000002,"body":"roll is right in the middle of an episode. And"},{"speaker":"Types of Podcast Ads to Create","startTime":2008.2689999999998,"endTime":2014.2980000000002,"body":"then of course, the post roll is what you would"},{"speaker":"Types of Podcast Ads to Create","startTime":2014.362,"endTime":2020.7109999999998,"body":"put at the end, there's not an actual audio file"},{"speaker":"Types of Podcast Ads to Create","startTime":2014.362,"endTime":2020.7109999999998,"body":"right here. But what you could do if if this was a"},{"speaker":"Types of Podcast Ads to Create","startTime":2020.775,"endTime":2026.868,"body":"baked in piece of content, which we're going to"},{"speaker":"Types of Podcast Ads to Create","startTime":2020.775,"endTime":2026.868,"body":"talk about next, then that's what you would see"},{"speaker":"Types of Podcast Ads to Create","startTime":2026.9319999999998,"endTime":2033.1529999999998,"body":"right here, it may not even be pre recorded, it"},{"speaker":"Types of Podcast Ads to Create","startTime":2026.9319999999998,"endTime":2033.1529999999998,"body":"may just be something that you say, at the end of"},{"speaker":"Types of Podcast Ads to Create","startTime":2033.2179999999998,"endTime":2039.375,"body":"a podcast episode. Maybe it's part of your script,"},{"speaker":"Types of Podcast Ads to Create","startTime":2033.2179999999998,"endTime":2039.375,"body":"and you just know, okay, um, I have this book"},{"speaker":"Types of Podcast Ads to Create","startTime":2039.4389999999999,"endTime":2045.596,"body":"promotion coming up. So I'm going to make sure"},{"speaker":"Types of Podcast Ads to Create","startTime":2039.4389999999999,"endTime":2045.596,"body":"that I talk about that at the end of the episode."},{"speaker":"Types of Podcast Ads to Create","startTime":2045.6599999999999,"endTime":2051.945,"body":"So there's a few different ways to look at ads."},{"speaker":"Types of Podcast Ads to Create","startTime":2045.6599999999999,"endTime":2051.945,"body":"But I just wanted to make sure the definitions are"},{"speaker":"Types of Podcast Ads to Create","startTime":2052.009,"endTime":2058.23,"body":"very clear. So y'all tell me in the chat, if that"},{"speaker":"Types of Podcast Ads to Create","startTime":2052.009,"endTime":2058.23,"body":"makes sense. Say I'm with you, or you got it. I"},{"speaker":"Types of Podcast Ads to Create","startTime":2058.295,"endTime":2064.259,"body":"got it something along those lines. That way, I"},{"speaker":"Types of Podcast Ads to Create","startTime":2058.295,"endTime":2064.259,"body":"know that we are all on the same page when it"},{"speaker":"Types of Podcast Ads to Create","startTime":2064.323,"endTime":2070.6730000000002,"body":"comes to the definitions of podcast ad types. And"},{"speaker":"Types of Podcast Ads to Create","startTime":2064.323,"endTime":2070.6730000000002,"body":"what you will most commonly see in the podcasting"},{"speaker":"Types of Podcast Ads to Create","startTime":2070.737,"endTime":2077.022,"body":"space, whether it's and you'll notice these now,"},{"speaker":"Types of Podcast Ads to Create","startTime":2070.737,"endTime":2077.022,"body":"when you start listening to podcasts, you'll say,"},{"speaker":"Types of Podcast Ads to Create","startTime":2077.086,"endTime":2083.115,"body":"Oh, that was a pre roll ad. Oh, that was a mid"},{"speaker":"Types of Podcast Ads to Create","startTime":2077.086,"endTime":2083.115,"body":"roll. Oh, that was a post roll like that was at"},{"speaker":"Types of Podcast Ads to Create","startTime":2083.179,"endTime":2089.4,"body":"the very end, you'll start to notice these things"},{"speaker":"Types of Podcast Ads to Create","startTime":2083.179,"endTime":2089.4,"body":"and you'll learn. Do I want to have that for my"},{"speaker":"Types of Podcast Ads to Create","startTime":2089.464,"endTime":2095.942,"body":"episode that way? Or should I do it this way? So I"},{"speaker":"Types of Podcast Ads to Create","startTime":2089.464,"endTime":2095.942,"body":"want you to start thinking about those. Now as you"},{"speaker":"Types of Podcast Ads to Create","startTime":2096.006,"endTime":2101.907,"body":"develop ads for your own podcast. Okay. Yeah."},{"speaker":"Types of Podcast Ads to Create","startTime":2096.006,"endTime":2101.907,"body":"Collins with us. Got it. Thanks. So happy that"},{"speaker":"Types of Podcast Ads to Create","startTime":2101.971,"endTime":2107.935,"body":"you're here. And back to the question about"},{"speaker":"Types of Podcast Ads to Create","startTime":2101.971,"endTime":2107.935,"body":"websites. I love that. You have your own website."},{"speaker":"Types of Podcast Ads to Create","startTime":2108.0,"endTime":2114.477,"body":"I have a website. Collins says I have a website. I"},{"speaker":"Types of Podcast Ads to Create","startTime":2108.0,"endTime":2114.477,"body":"have a few websites. Okay. This is great. So y'all"},{"speaker":"Types of Podcast Ads to Create","startTime":2114.541,"endTime":2120.698,"body":"will understand the I guess the my emphasis on"},{"speaker":"Types of Podcast Ads to Create","startTime":2114.541,"endTime":2120.698,"body":"having the pretty links. I don't know what it is,"},{"speaker":"Types of Podcast Ads to Create","startTime":2120.763,"endTime":2126.984,"body":"it is legitimately just one of those things where"},{"speaker":"Types of Podcast Ads to Create","startTime":2120.763,"endTime":2126.984,"body":"it's, it's just a pet peeve of mine. It's a pet"},{"speaker":"Types of Podcast Ads to Create","startTime":2127.0480000000002,"endTime":2133.141,"body":"peeve. Okay. Michelle is giving us a Okay. All"},{"speaker":"Types of Podcast Ads to Create","startTime":2127.0480000000002,"endTime":2133.141,"body":"right. I'm so happy that y'all are getting this."},{"speaker":"Types of Podcast Ads to Create","startTime":2133.205,"endTime":2139.041,"body":"Alright, so let's go to the different types of"},{"speaker":"Types of Podcast Ads to Create","startTime":2133.205,"endTime":2139.041,"body":"ads. I would love if y'all would post in the"},{"speaker":"Types of Podcast Ads to Create","startTime":2139.105,"endTime":2145.326,"body":"comments which one you would find most effective"},{"speaker":"Types of Podcast Ads to Create","startTime":2139.105,"endTime":2145.326,"body":"for your podcast? Which one are you like, Man, I"},{"speaker":"Types of Podcast Ads to Create","startTime":2145.391,"endTime":2151.868,"body":"really think I want to try this one first, because"},{"speaker":"Types of Podcast Ads to Create","startTime":2145.391,"endTime":2151.868,"body":"you got to pick one, I don't recommend doing a pre"},{"speaker":"Types of Podcast Ads to Create","startTime":2151.932,"endTime":2158.282,"body":"roll, mid roll and post roll for your very first"},{"speaker":"Types of Podcast Ads to Create","startTime":2151.932,"endTime":2158.282,"body":"ad because that doesn't really leave a lot of room"},{"speaker":"Types of Podcast Ads to Create","startTime":2158.346,"endTime":2164.503,"body":"for you to test things out. I like to experiment"},{"speaker":"Types of Podcast Ads to Create","startTime":2158.346,"endTime":2164.503,"body":"and test. There's a lot of trial and error that"},{"speaker":"Types of Podcast Ads to Create","startTime":2164.567,"endTime":2170.596,"body":"happens with my podcast. And what I did for a"},{"speaker":"Types of Podcast Ads to Create","startTime":2164.567,"endTime":2170.596,"body":"while is like you know what? I'm going to do pre"},{"speaker":"Types of Podcast Ads to Create","startTime":2170.66,"endTime":2176.625,"body":"rolls, just pre rolls for a while and see how"},{"speaker":"Types of Podcast Ads to Create","startTime":2170.66,"endTime":2176.625,"body":"effective they are. And I could measure that by"},{"speaker":"Types of Podcast Ads to Create","startTime":2176.689,"endTime":2183.102,"body":"seeing are people actually going to this URL that"},{"speaker":"Types of Podcast Ads to Create","startTime":2176.689,"endTime":2183.102,"body":"I mentioned. And then I thought well, let me try a"},{"speaker":"Types of Podcast Ads to Create","startTime":2183.1659999999997,"endTime":2189.388,"body":"mid roll to see if this works better or is it too"},{"speaker":"Types of Podcast Ads to Create","startTime":2183.1659999999997,"endTime":2189.388,"body":"jarring to stop the conversation, you know, mid"},{"speaker":"Types of Podcast Ads to Create","startTime":2189.4519999999998,"endTime":2195.545,"body":"sentence and put in a mid roll ad and then of"},{"speaker":"Types of Podcast Ads to Create","startTime":2189.4519999999998,"endTime":2195.545,"body":"course post roll is another option as well. Okay,"},{"speaker":"Types of Podcast Ads to Create","startTime":2195.609,"endTime":2201.894,"body":"so Colin says he's going to be trying mid roll."},{"speaker":"Types of Podcast Ads to Create","startTime":2195.609,"endTime":2201.894,"body":"Awesome. Awesome. And I think that like I said, it"},{"speaker":"Types of Podcast Ads to Create","startTime":2201.958,"endTime":2208.051,"body":"depends on whether it's a solo episode or an"},{"speaker":"Types of Podcast Ads to Create","startTime":2201.958,"endTime":2208.051,"body":"interview. But mid roll is definitely a way to get"},{"speaker":"Types of Podcast Ads to Create","startTime":2208.115,"endTime":2214.208,"body":"your listeners attention because they're most"},{"speaker":"Types of Podcast Ads to Create","startTime":2208.115,"endTime":2214.208,"body":"likely listening. If they're in the middle of the"},{"speaker":"Types of Podcast Ads to Create","startTime":2214.272,"endTime":2220.301,"body":"episode. They're already listening. And I find"},{"speaker":"Types of Podcast Ads to Create","startTime":2214.272,"endTime":2220.301,"body":"those to be really, really effective. So latika"},{"speaker":"Types of Podcast Ads to Create","startTime":2220.365,"endTime":2226.266,"body":"said she's going to try the post roll. Awesome,"},{"speaker":"Types of Podcast Ads to Create","startTime":2220.365,"endTime":2226.266,"body":"awesome. I love I love that y'all are you're"},{"speaker":"Types of Podcast Ads to Create","startTime":2226.33,"endTime":2230.499,"body":"ready, you're energized, you're ready to start"},{"speaker":"Types of Podcast Ads to Create","startTime":2226.33,"endTime":2230.499,"body":"creating some ads."},{"speaker":"How to Create Your Own Podcast Ads","startTime":2230.499,"endTime":2234.535,"body":"Okay, so let's"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2230.499,"endTime":2234.535,"body":"get into how to create your own ads and what You"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2234.5989999999997,"endTime":2240.815,"body":"need to know, to make this happen. So creating"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2234.5989999999997,"endTime":2240.815,"body":"your own ads. So how do I make these myself? Like,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2240.879,"endTime":2247.094,"body":"logistically? Right? How do I actually make this"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2240.879,"endTime":2247.094,"body":"happen, and we're gonna talk about how to create"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2247.159,"endTime":2253.502,"body":"your own action plan and really put into effect."},{"speaker":"How to Create Your Own Podcast Ads","startTime":2247.159,"endTime":2253.502,"body":"But I want to talk about two more options that you"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2253.566,"endTime":2259.846,"body":"have for your ads I've mentioned baked in as many"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2253.566,"endTime":2259.846,"body":"times as well as dynamic content. And I want you"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2259.91,"endTime":2265.933,"body":"to not be afraid to use multiple approaches,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2259.91,"endTime":2265.933,"body":"because for me in my promotional calendar, I look"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2265.997,"endTime":2272.085,"body":"at what is going to be most effective, what's not"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2265.997,"endTime":2272.085,"body":"going to be annoying. This is one of people's"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2272.149,"endTime":2278.236,"body":"biggest fears. They tell me why don't do my own"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2272.149,"endTime":2278.236,"body":"ads, because I don't want to annoy my audience."},{"speaker":"How to Create Your Own Podcast Ads","startTime":2278.2999999999997,"endTime":2284.516,"body":"And I say, Well, you've got like, we need to have"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2278.2999999999997,"endTime":2284.516,"body":"some mental mindset shifts anyway, because your"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2284.58,"endTime":2290.3469999999998,"body":"audience is already listening to you. However,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2284.58,"endTime":2290.3469999999998,"body":"you're only going to annoy them by offering"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2290.411,"endTime":2296.6259999999997,"body":"something to them. That doesn't make sense. This"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2290.411,"endTime":2296.6259999999997,"body":"is why I find mattress ads annoying. I'm like, I"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2296.69,"endTime":2303.034,"body":"don't need to buy a mattress. So if you work for a"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2296.69,"endTime":2303.034,"body":"mattress company, if you own a Mattress Company,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2303.098,"endTime":2309.057,"body":"I'm sorry, but I will not be buying a mattress"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2303.098,"endTime":2309.057,"body":"from you, we have one we're good. We're solid,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2309.121,"endTime":2315.209,"body":"right? I don't need to buy one for a few years."},{"speaker":"How to Create Your Own Podcast Ads","startTime":2309.121,"endTime":2315.209,"body":"But that's how I feel about it. That's the only"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2315.2729999999997,"endTime":2320.719,"body":"time I ever get annoyed by an ad, if it's"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2315.2729999999997,"endTime":2320.719,"body":"something that's not relevant for me, or my"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2320.783,"endTime":2327.127,"body":"business, or what I'm doing or anything that I'm"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2320.783,"endTime":2327.127,"body":"interested in. So don't be afraid to take multiple"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2327.191,"endTime":2333.342,"body":"approaches with your ads. So let's break this"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2327.191,"endTime":2333.342,"body":"down, baked in ADS. So what this looks like is you"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2333.406,"endTime":2339.622,"body":"actually recording your podcast ad, I say that in"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2333.406,"endTime":2339.622,"body":"quotes, because it's really just an audio file."},{"speaker":"How to Create Your Own Podcast Ads","startTime":2339.6859999999997,"endTime":2345.966,"body":"But it's recorded audio clips that are inserted"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2339.6859999999997,"endTime":2345.966,"body":"before the audio is actually happening like before"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2346.0299999999997,"endTime":2352.053,"body":"the published episode, and you're, you know,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2346.0299999999997,"endTime":2352.053,"body":"you're creating this audio file to upload to your"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2352.1169999999997,"endTime":2358.2039999999997,"body":"podcast host. This is either pre recorded, or you"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2352.1169999999997,"endTime":2358.2039999999997,"body":"could say something like, Hey, you know what,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2358.268,"endTime":2364.484,"body":"we're gonna take a break. So we can talk about"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2358.268,"endTime":2364.484,"body":"whatever it is that you're selling, but it's baked"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2364.548,"endTime":2370.379,"body":"in to the actual audio file and not uploaded"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2364.548,"endTime":2370.379,"body":"separately into your podcast host. It could be"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2370.4429999999998,"endTime":2376.5299999999997,"body":"recorded at a different time than your whole"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2370.4429999999998,"endTime":2376.5299999999997,"body":"interview or your solo episode. But it is uploaded"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2376.595,"endTime":2382.618,"body":"into the final product, whenever you put it into"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2376.595,"endTime":2382.618,"body":"your podcast hosting platform. So then you're"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2382.682,"endTime":2388.705,"body":"going to edit it in, you're going to export it,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2382.682,"endTime":2388.705,"body":"and then and you can additionally add music. I"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2388.769,"endTime":2394.9849999999997,"body":"talked about this one here in a second. And so"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2388.769,"endTime":2394.9849999999997,"body":"here is an example. Oh, wait, hang on. I'm jumping"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2395.049,"endTime":2401.328,"body":"ahead of myself, I have an example of what bait"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2395.049,"endTime":2401.328,"body":"didn't ads look like. But this is the next step is"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2401.392,"endTime":2407.7999999999997,"body":"importing it into the actual podcast episode. And"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2401.392,"endTime":2407.7999999999997,"body":"then you would upload it into your podcast hosting"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2407.864,"endTime":2413.631,"body":"provider. So in other words, you're going to"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2407.864,"endTime":2413.631,"body":"record an audio file, add it to your existing"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2413.6949999999997,"endTime":2419.718,"body":"podcast episode you already created. And then"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2413.6949999999997,"endTime":2419.718,"body":"you're going to import that into the episode and"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2419.783,"endTime":2426.19,"body":"export it. I know there's importing exporting. Let"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2419.783,"endTime":2426.19,"body":"me just show you an example. This will make a lot"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2426.254,"endTime":2432.214,"body":"more sense. So this mid roll ad is a baked in add"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2426.254,"endTime":2432.214,"body":"this actually hang on. I'm like, where's my"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2432.278,"endTime":2438.685,"body":"cursor? There it is. So this was recorded after I"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2432.278,"endTime":2438.685,"body":"completed this solo episode. So I recorded this on"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2438.749,"endTime":2445.029,"body":"its own like wavelength that its own file. And I"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2438.749,"endTime":2445.029,"body":"have an example of what it looks like in a second"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2445.093,"endTime":2451.373,"body":"of what an ad will look like. So I record the ad,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2445.093,"endTime":2451.373,"body":"I added music in the background. Then I exported"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2451.437,"endTime":2457.524,"body":"that and imported it into this episode. I know"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2451.437,"endTime":2457.524,"body":"import export all the things right. Like I said,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2457.5879999999997,"endTime":2463.804,"body":"I'm trying to keep this high level. But if you"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2457.5879999999997,"endTime":2463.804,"body":"have specific questions about these things, please"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2463.868,"endTime":2470.211,"body":"don't walk away confused. I want you to ask your"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2463.868,"endTime":2470.211,"body":"questions. But I imported this finalized Ad into a"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2470.275,"endTime":2476.363,"body":"podcast episode. And that's a baked in ad for mid"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2470.275,"endTime":2476.363,"body":"roll. Oh my gosh, y'all import export all the"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2476.4269999999997,"endTime":2482.899,"body":"things, we're going to talk about dynamic content,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2476.4269999999997,"endTime":2482.899,"body":"because this is actually the one that I prefer. So"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2482.9629999999997,"endTime":2488.73,"body":"I did all that about big 10 ads. This is what I"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2482.9629999999997,"endTime":2488.73,"body":"prefer simply because it's available. Now."},{"speaker":"How to Create Your Own Podcast Ads","startTime":2488.794,"endTime":2495.073,"body":"Buzzsprout is a it's my podcast hosting platform,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2488.794,"endTime":2495.073,"body":"there are other hosting platforms that allow you"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2495.1369999999997,"endTime":2501.0319999999997,"body":"to do dynamic content as well. But I know"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2495.1369999999997,"endTime":2501.0319999999997,"body":"Buzzsprout is maybe one of the only ones that this"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2501.0969999999998,"endTime":2507.12,"body":"is available for all of their user accounts. So"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2501.0969999999998,"endTime":2507.12,"body":"you don't have to have, you know, pay an extra"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2507.1839999999997,"endTime":2513.335,"body":"$100 to use dynamic content. It's available on"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2507.1839999999997,"endTime":2513.335,"body":"their $12 a month plan or their $24 a month plan."},{"speaker":"How to Create Your Own Podcast Ads","startTime":2513.399,"endTime":2519.679,"body":"So it's it's available to all their users. But I"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2513.399,"endTime":2519.679,"body":"have a lot of content on my YouTube channel about"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2519.743,"endTime":2525.958,"body":"dynamic content with Buzzsprout. So if you want to"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2519.743,"endTime":2525.958,"body":"see how this works, I have a graphic here in a"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2526.0229999999997,"endTime":2532.366,"body":"second I'm going to share with you but if you want"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2526.0229999999997,"endTime":2532.366,"body":"to like go on a deep dive Like, Oh, I want to do"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2532.43,"endTime":2538.774,"body":"dynamic content, then I would advise going to my"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2532.43,"endTime":2538.774,"body":"YouTube channel and seeing the different pieces of"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2538.8379999999997,"endTime":2544.861,"body":"content that I have there, because there's a lot"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2538.8379999999997,"endTime":2544.861,"body":"of tutorials of how you can use the pre roll,"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2544.9249999999997,"endTime":2551.0769999999998,"body":"excuse me in the post roll. And this is just my"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2544.9249999999997,"endTime":2551.0769999999998,"body":"favorite feature. You know, I just came off of a"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2551.141,"endTime":2557.228,"body":"really big two really big launches. I had a five"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2551.141,"endTime":2557.228,"body":"day podcast challenge in August, as well as an"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2557.292,"endTime":2563.508,"body":"affiliate launch that I did in September. And I"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2557.292,"endTime":2563.508,"body":"used all dynamic content. Oh, my gosh, and it was"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2563.572,"endTime":2569.98,"body":"so easy. And yeah, I just, this is my favorite, my"},{"speaker":"How to Create Your Own Podcast Ads","startTime":2563.572,"endTime":2569.98,"body":"absolute favorite thing to talk about. I love it."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2569.98,"endTime":2573.197,"body":"So"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2569.98,"endTime":2573.197,"body":"we're rolling into the last part of our training"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2573.2599999999998,"endTime":2579.189,"body":"because we are going to talk about creating a"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2573.2599999999998,"endTime":2579.189,"body":"custom plan for your podcast. Now, I want you to"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2579.252,"endTime":2585.1189999999997,"body":"look at this as this is what Krystal does. It"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2579.252,"endTime":2585.1189999999997,"body":"doesn't have to be what I do. But I want you to"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2585.182,"endTime":2590.859,"body":"walk away with some ideas. Because at the end of"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2585.182,"endTime":2590.859,"body":"the day, my rule is there are no rules in"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2590.922,"endTime":2596.7889999999998,"body":"podcasting. Okay, there are some guidelines that"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2590.922,"endTime":2596.7889999999998,"body":"you can follow even all the things that I've"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2596.852,"endTime":2602.718,"body":"shared here with you today, I don't want you to"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2596.852,"endTime":2602.718,"body":"say, here's the template, I have to go follow"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2602.781,"endTime":2608.837,"body":"exactly what Krystal says, I want you to take the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2602.781,"endTime":2608.837,"body":"bits and pieces of it that make sense for you,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2608.9,"endTime":2614.893,"body":"your show and your audience, and then use the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2608.9,"endTime":2614.893,"body":"things that will work well, well for you. Because"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2614.9559999999997,"endTime":2621.138,"body":"maybe post roll ads will work fantastic for you."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2614.9559999999997,"endTime":2621.138,"body":"Maybe mid roll will annoy your audience and maybe"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2621.201,"endTime":2627.383,"body":"pre roll is the best option for you. I can't say"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2621.201,"endTime":2627.383,"body":"what your audience will prefer. But I want you to"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2627.446,"endTime":2633.6279999999997,"body":"develop a plan, at the very, very least develop a"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2627.446,"endTime":2633.6279999999997,"body":"plan for your podcast. So what is the plan? What"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2633.691,"endTime":2639.6839999999997,"body":"is even having a plan look like? So now that"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2633.691,"endTime":2639.6839999999997,"body":"you're familiar with all of the podcast ad basics,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2639.747,"endTime":2645.865,"body":"let me show you how this has worked for my show,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2639.747,"endTime":2645.865,"body":"because I'm going to show you some of my podcast"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2645.929,"endTime":2651.795,"body":"ads from the past which you've kind of already"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2645.929,"endTime":2651.795,"body":"seen some of those files, the recent affiliate"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2651.8579999999997,"endTime":2658.229,"body":"promotion that I did, as well as how I plan out my"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2651.8579999999997,"endTime":2658.229,"body":"podcast ads today. So learn and observe and decide"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2658.292,"endTime":2664.285,"body":"what can actually work for you in your show."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2658.292,"endTime":2664.285,"body":"Alright, y'all let me know if you're ready here in"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2664.348,"endTime":2670.467,"body":"the chat. Say, I'm ready. Let's do this. Give me"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2664.348,"endTime":2670.467,"body":"an emoji. Tell me something in the comments that"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2670.5299999999997,"endTime":2676.775,"body":"lets me know y'all are still here with me. And if"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2670.5299999999997,"endTime":2676.775,"body":"you're watching on the replay, like I said at any"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2676.8379999999997,"endTime":2683.083,"body":"time, if you have any questions, there's going to"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2676.8379999999997,"endTime":2683.083,"body":"be a button for you to send me a DM on Instagram."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2683.1459999999997,"endTime":2688.7599999999998,"body":"And I'd be happy to answer your specific"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2683.1459999999997,"endTime":2688.7599999999998,"body":"questions. Just say hey, I came from the podcast"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2688.823,"endTime":2694.879,"body":"ads training. I'm confused. I would love for you"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2688.823,"endTime":2694.879,"body":"to clarify this point. And I'd be happy to help"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2694.942,"endTime":2700.998,"body":"you. Latif is ready, she says I am ready, ready to"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2694.942,"endTime":2700.998,"body":"go. So happy that you're here. And so excited"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2701.0609999999997,"endTime":2706.9269999999997,"body":"about this. Okay, I'm going to go fullscreen"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2701.0609999999997,"endTime":2706.9269999999997,"body":"because y'all need to see this. This is my Excel"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2706.991,"endTime":2713.046,"body":"not excel sorry, Google Sheets. This is my podcast"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2706.991,"endTime":2713.046,"body":"content calendar, it is not fancy. It is very"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2713.109,"endTime":2719.2909999999997,"body":"simple. All I do is this is for quarter three of"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2713.109,"endTime":2719.2909999999997,"body":"2021. I do everything by quarter. And what I have"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2719.354,"endTime":2725.536,"body":"here is a simple column that has the day that the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2719.354,"endTime":2725.536,"body":"episode will air this is for the profit podcast,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2725.5989999999997,"endTime":2731.97,"body":"then I have the actual date that the episode airs,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2725.5989999999997,"endTime":2731.97,"body":"then I have the topic. This is not necessarily the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2732.034,"endTime":2738.2149999999997,"body":"end title, but it's generally speaking what the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2732.034,"endTime":2738.2149999999997,"body":"topic is going to be about. And then I'll you know"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2738.278,"endTime":2744.082,"body":"create the better title later than I have my"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2738.278,"endTime":2744.082,"body":"episode numbers as well as a column for dynamic"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2744.145,"endTime":2750.3269999999998,"body":"content. Now, I could go into so much more detail"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2744.145,"endTime":2750.3269999999998,"body":"about how promotional calendars work and content"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2750.39,"endTime":2756.383,"body":"calendars, I have a lot of this content. If you"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2750.39,"endTime":2756.383,"body":"want to go to my YouTube channel, and see how I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2756.446,"endTime":2762.5009999999997,"body":"use a sauna and Google sheets together. That's a"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2756.446,"endTime":2762.5009999999997,"body":"really good one if you want to know how, how my"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2762.565,"endTime":2768.873,"body":"brain works around content. But what I really want"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2762.565,"endTime":2768.873,"body":"to point out is right in here, y'all I have put a"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2768.9359999999997,"endTime":2774.991,"body":"piece of dynamic content. There's there's not a"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2768.9359999999997,"endTime":2774.991,"body":"day where there's not a piece of dynamic content"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2775.054,"endTime":2781.047,"body":"on my podcast, because it's a tool that I really"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2775.054,"endTime":2781.047,"body":"think is effective for my listeners, because I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2781.1099999999997,"endTime":2786.9139999999998,"body":"change it. I don't put a piece of content out"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2781.1099999999997,"endTime":2786.9139999999998,"body":"there d as you can see, like there's different"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2786.977,"endTime":2793.2219999999998,"body":"ones like for a week or two, and then I change it"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2786.977,"endTime":2793.2219999999998,"body":"to something else. I don't want it to be the same"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2793.285,"endTime":2799.025,"body":"thing over and over again. Because I think that"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2793.285,"endTime":2799.025,"body":"that is another way that you can annoy your"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2799.0879999999997,"endTime":2804.576,"body":"audience back to no one wants to annoy their"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2799.0879999999997,"endTime":2804.576,"body":"audience. I like to change it up every few"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2804.6389999999997,"endTime":2810.506,"body":"episodes. But if you only produce about four"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2804.6389999999997,"endTime":2810.506,"body":"episodes a month, then I would consider changing"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2810.569,"endTime":2816.814,"body":"it once or twice a month. You don't have to do it"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2810.569,"endTime":2816.814,"body":"every single week. But I think it's a really cool"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2816.877,"endTime":2822.87,"body":"to tool for you to use. So if I'm going into"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2816.877,"endTime":2822.87,"body":"planning things like I have a few workshops coming"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2822.933,"endTime":2828.6099999999997,"body":"up the next few weeks, I will create dynamic"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2822.933,"endTime":2828.6099999999997,"body":"content around those workshops and then In my"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2828.673,"endTime":2834.729,"body":"content calendar, I have a place to kind of note"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2828.673,"endTime":2834.729,"body":"where it is that way I know, well, how long has"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2834.792,"endTime":2840.911,"body":"that audio file been out there? Like, is it been"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2834.792,"endTime":2840.911,"body":"too long? Because sometimes I don't remember how"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2840.9739999999997,"endTime":2847.2819999999997,"body":"long it's been out there or when I need to change"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2840.9739999999997,"endTime":2847.2819999999997,"body":"it. And it also kind of cues me the next time I go"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2847.345,"endTime":2853.527,"body":"to record, oh, yeah, I need to record that piece"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2847.345,"endTime":2853.527,"body":"of dynamic content for the upcoming promotion. So"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2853.5899999999997,"endTime":2859.6459999999997,"body":"it's really helpful just to have a simple, simple"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2853.5899999999997,"endTime":2859.6459999999997,"body":"column. And like I said, I like to keep things"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2859.709,"endTime":2865.134,"body":"simple. I like a Google Sheet for my content"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2859.709,"endTime":2865.134,"body":"calendar. This is another way that I stay"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2865.197,"endTime":2871.442,"body":"organized, I have an ADS folder for in my Google"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2865.197,"endTime":2871.442,"body":"Drive. So if you go into my podcast, Google Drive,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2871.505,"endTime":2877.56,"body":"this is what you would see, I have a place for all"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2871.505,"endTime":2877.56,"body":"of my episodes, I teach this in my podcasting"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2877.623,"endTime":2883.805,"body":"course, by the way, for anybody that's like, How"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2877.623,"endTime":2883.805,"body":"in the world like this is, it looks so organized,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2883.868,"endTime":2890.1769999999997,"body":"so professional, well, I had to there was a lot of"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2883.868,"endTime":2890.1769999999997,"body":"trial and error through this. And I teach this in"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2890.24,"endTime":2896.3579999999997,"body":"my course, as well as I talk about this in my book"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2890.24,"endTime":2896.3579999999997,"body":"started binge, worthy podcast for anybody that"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2896.422,"endTime":2902.54,"body":"wants to know how to stay organized on the back"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2896.422,"endTime":2902.54,"body":"end of your podcast. But I have a specific folder"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2902.603,"endTime":2908.7219999999998,"body":"for ads. And the breakdown looks like this. So I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2902.603,"endTime":2908.7219999999998,"body":"have a folder for self sponsored ads, as well as"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2908.785,"endTime":2915.0299999999997,"body":"affiliate ads, this promo Blitz and promo swaps."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2908.785,"endTime":2915.0299999999997,"body":"These are for members of our community, as well as"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2915.093,"endTime":2920.96,"body":"I had a special promotion with our membership, the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2915.093,"endTime":2920.96,"body":"party people. So I like to keep everything"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2921.0229999999997,"endTime":2927.205,"body":"organized that way if I need to reuse something,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2921.0229999999997,"endTime":2927.205,"body":"or if I want to know, how did I do that promotion"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2927.268,"endTime":2933.45,"body":"last year, I have a few affiliate promotions that"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2927.268,"endTime":2933.45,"body":"I do that will come around every year or they're"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2933.513,"endTime":2939.632,"body":"cyclical, right? They'll come around every few"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2933.513,"endTime":2939.632,"body":"months. And I like to go back and listen to those."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2939.6949999999997,"endTime":2945.877,"body":"I don't want it to be necessarily the exact same"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2939.6949999999997,"endTime":2945.877,"body":"thing. But I can go back and listen to it and get"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2945.94,"endTime":2952.185,"body":"some ideas and inspiration on how I've done it in"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2945.94,"endTime":2952.185,"body":"the past and whether it was successful or not. So"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2952.248,"endTime":2958.43,"body":"this is my ads breakdown. I told y'all I was gonna"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2952.248,"endTime":2958.43,"body":"give all the full behind the scenes. So this is"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2958.493,"endTime":2964.6749999999997,"body":"what a self sponsored ad looks like. If you follow"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2958.493,"endTime":2964.6749999999997,"body":"me and you participated in our five day podcast"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2964.738,"endTime":2970.92,"body":"challenge, then this is what one of the dynamic"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2964.738,"endTime":2970.92,"body":"content pieces look like. When people ask me well,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2970.9829999999997,"endTime":2976.912,"body":"how long should these ads be? Right? The podcast"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2970.9829999999997,"endTime":2976.912,"body":"ads, let me go fullscreen. So you can see the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2976.975,"endTime":2983.094,"body":"whole thing. This from here to hear is roughly"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2976.975,"endTime":2983.094,"body":"it's under two minutes, the sweet spot that I have"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2983.1569999999997,"endTime":2989.2129999999997,"body":"found is 30 to 90 seconds. So whenever I record"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2983.1569999999997,"endTime":2989.2129999999997,"body":"myself sponsored ad, hey, you need to go and you"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2989.276,"endTime":2995.5209999999997,"body":"know, go buy this book or go pre order our course"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2989.276,"endTime":2995.5209999999997,"body":"or go sign up for our membership, then you can do"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2995.584,"endTime":3001.703,"body":"that in 30 to 90 seconds easily. If you're talking"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":2995.584,"endTime":3001.703,"body":"longer than that, hang on, let's, let's have a"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3001.766,"endTime":3007.759,"body":"little bit closer face to face. If you're talking"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3001.766,"endTime":3007.759,"body":"for five minutes about something, and it's an"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3007.822,"endTime":3013.814,"body":"every single episode, I can almost guarantee you"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3007.822,"endTime":3013.814,"body":"people are skipping through that they're like,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3013.8779999999997,"endTime":3020.0589999999997,"body":"Yeah, that's great. You know? Yeah, okay, that's"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3013.8779999999997,"endTime":3020.0589999999997,"body":"too long. When's the episode start? When does the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3020.123,"endTime":3026.178,"body":"episode start? And I can say that because I do"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3020.123,"endTime":3026.178,"body":"that. I do that on podcasts that I listen to. I'm"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3026.241,"endTime":3031.919,"body":"like, This is great. This is fantastic. But I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3026.241,"endTime":3031.919,"body":"don't care. This isn't for me. I want you to"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3031.982,"endTime":3037.7219999999998,"body":"explore ways that you can market your own product"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3031.982,"endTime":3037.7219999999998,"body":"services, affiliate promotions, even your"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3037.785,"endTime":3043.841,"body":"sponsored content to your audience in a way that"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3037.785,"endTime":3043.841,"body":"will entertain them, keep them engaged and have"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3043.904,"endTime":3050.086,"body":"them actually taking those calls to action that"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3043.904,"endTime":3050.086,"body":"you're making in your podcast ads. So I'll get off"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3050.149,"endTime":3056.3309999999997,"body":"my soapbox, step down from soapbox. I'm here we"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3050.149,"endTime":3056.3309999999997,"body":"are just going to continue on. Okay, so this is an"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3056.394,"endTime":3062.7019999999998,"body":"example of what a baked in AD look like whenever I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3056.394,"endTime":3062.7019999999998,"body":"launched my book. So actually, as of yesterday, I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3062.765,"endTime":3068.5679999999998,"body":"celebrated my book turning one year old. So"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3062.765,"endTime":3068.5679999999998,"body":"started binge worthy podcast released last year."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3068.631,"endTime":3074.94,"body":"But this is what episode 201 Looks like whenever I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3068.631,"endTime":3074.94,"body":"was in the launch mode. So this one actually says"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3075.0029999999997,"endTime":3081.374,"body":"start a binge worthy podcast after launch ad. So I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3075.0029999999997,"endTime":3081.374,"body":"had specific calls to action for the pre order and"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3081.437,"endTime":3087.745,"body":"the pre launch. And then after the launch actually"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3081.437,"endTime":3087.745,"body":"aired, you know, the book is out, you can buy it,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3087.808,"endTime":3093.9269999999997,"body":"I had a different ad to put on there. So again,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3087.808,"endTime":3093.9269999999997,"body":"this is kind of that top of mind marketing, where"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3093.99,"endTime":3100.361,"body":"I'm not saying the same thing over and over again,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3093.99,"endTime":3100.361,"body":"I recorded a different piece of content and put it"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3100.424,"endTime":3106.732,"body":"at the beginning of episode. So I wasn't annoying"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3100.424,"endTime":3106.732,"body":"my audience it was something different, even if it"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3106.795,"endTime":3112.662,"body":"was the same message and the same call to action."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3106.795,"endTime":3112.662,"body":"It was a different audio file. Okay, here's"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3112.725,"endTime":3118.528,"body":"dynamic content. So if you've never used this,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3112.725,"endTime":3118.528,"body":"y'all will probably be really excited. Really"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3118.591,"endTime":3124.71,"body":"excited to see this. I know I was I totally geeked"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3118.591,"endTime":3124.71,"body":"out whenever I saw this for the first time. So"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3124.7729999999997,"endTime":3130.955,"body":"this is actually in my Buzzsprout account. This is"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3124.7729999999997,"endTime":3130.955,"body":"what it looks like on the back end. And this is"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3131.018,"endTime":3137.2,"body":"there. A dynamic content library. So this is what"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3131.018,"endTime":3137.2,"body":"I've promoted over the last, I would say five to"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3137.263,"endTime":3143.319,"body":"six months. And it has like how long it was how"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3137.263,"endTime":3143.319,"body":"many different plays that it is. And actually, I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3143.382,"endTime":3149.438,"body":"can go back in and apply these to the pre roll or"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3143.382,"endTime":3149.438,"body":"the post roll of my podcast if I wanted to. So"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3149.5009999999997,"endTime":3155.683,"body":"right now I'm in the middle of when I took this"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3149.5009999999997,"endTime":3155.683,"body":"screenshot, I'm doing a promo swap with one of our"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3155.746,"endTime":3161.549,"body":"listeners who actually happens to be one of our"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3155.746,"endTime":3161.549,"body":"course. She is part of the profit podcasting"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3161.612,"endTime":3167.6679999999997,"body":"course. And I had told her, I was like, if you"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3161.612,"endTime":3167.6679999999997,"body":"send me an audio clip, I'm going to put it in the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3167.7309999999998,"endTime":3173.913,"body":"podcast. Well, she sent me one, and it's on the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3167.7309999999998,"endTime":3173.913,"body":"podcast right now. So if you're listening to this,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3173.976,"endTime":3180.284,"body":"watching this in real time, you can actually hear"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3173.976,"endTime":3180.284,"body":"that there is somebody else at the beginning of my"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3180.3469999999998,"endTime":3186.214,"body":"show. And that is what we call a promo swap. You"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3180.3469999999998,"endTime":3186.214,"body":"can go learn more, go listen to the Proffitt"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3186.277,"endTime":3192.459,"body":"Podcast and hear about how promo swaps work. But I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3186.277,"endTime":3192.459,"body":"just wanted to show you the back end of what it"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3192.522,"endTime":3198.641,"body":"looks like whenever you're uploading a pre roll,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3192.522,"endTime":3198.641,"body":"you could do up to five minutes, or a post roll."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3198.7039999999997,"endTime":3204.696,"body":"You could also do up to five minutes here. So"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3198.7039999999997,"endTime":3204.696,"body":"that's 10 extra minutes that you could upload now"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3204.759,"endTime":3210.374,"body":"it's going to count if you're if you're a"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3204.759,"endTime":3210.374,"body":"Buzzsprout user, it will count against how much"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3210.437,"endTime":3216.4919999999997,"body":"time you're allotted every month. But y'all, it is"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3210.437,"endTime":3216.4919999999997,"body":"such an amazing feature because it applies to"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3216.555,"endTime":3222.864,"body":"every single episode I've ever had. Every episode"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3216.555,"endTime":3222.864,"body":"like I like I said, I just hit episode 300. Today,"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3222.9269999999997,"endTime":3229.172,"body":"as of me recording this, we just hit episode 300."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3222.9269999999997,"endTime":3229.172,"body":"So the ad that I have on my pre roll goes all the"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3229.2349999999997,"endTime":3235.29,"body":"way back to Episode One. So somebody finds my"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3229.2349999999997,"endTime":3235.29,"body":"podcast today. And I'm like, oh, you know, I found"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3235.353,"endTime":3241.031,"body":"she talked about this one episode about explicit"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3235.353,"endTime":3241.031,"body":"content. This is one of my top downloaded"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3241.094,"endTime":3246.708,"body":"episodes, what is explicit podcast content. If"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3241.094,"endTime":3246.708,"body":"they listen to that one, which I believe I"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3246.7709999999997,"endTime":3252.8269999999998,"body":"published more than a year, maybe a year and a"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3246.7709999999997,"endTime":3252.8269999999998,"body":"half ago, it they'll hear this ad that I have for"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3252.89,"endTime":3258.819,"body":"today. Like this is why dynamic content is I get"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3252.89,"endTime":3258.819,"body":"so excited about it. Because from a marketing"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3258.883,"endTime":3265.0009999999997,"body":"standpoint, you can continue to reach listeners"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3258.883,"endTime":3265.0009999999997,"body":"that find you organically or maybe even have paid"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3265.064,"endTime":3270.7419999999997,"body":"traffic going towards these old episodes. But it"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3265.064,"endTime":3270.7419999999997,"body":"allows you to reach them with what you're"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3270.805,"endTime":3276.671,"body":"currently promoting, or what you're currently"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3270.805,"endTime":3276.671,"body":"selling. It is my favorite thing to talk about."},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3276.734,"endTime":3282.538,"body":"It's why I have so much content about it because"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3276.734,"endTime":3282.538,"body":"it just oh, it just gets me so fired up. So"},{"speaker":"How to Create a Custom Plan for Your Podcast","startTime":3282.601,"endTime":3286.2599999999998,"body":"dynamic content, huge fan of it. And it's just so amazing."},{"speaker":"Outro","startTime":3286.25,"endTime":3291.1099999999997,"body":"Well, I hope you learned something new"},{"speaker":"Outro","startTime":3286.25,"endTime":3291.1099999999997,"body":"about podcast ads today. Please reach out if you"},{"speaker":"Outro","startTime":3291.1099999999997,"endTime":3296.33,"body":"have any other questions go and watch the video"},{"speaker":"Outro","startTime":3291.1099999999997,"endTime":3296.33,"body":"clips that are in the show notes. Go to"},{"speaker":"Outro","startTime":3296.3599999999997,"endTime":3304.94,"body":"KrystalProffitt.com/episode307. To check it out, I"},{"speaker":"Outro","startTime":3296.3599999999997,"endTime":3304.94,"body":"would love to hear from you. And if you have any"},{"speaker":"Outro","startTime":3304.94,"endTime":3311.66,"body":"other questions about podcast ads, or very"},{"speaker":"Outro","startTime":3304.94,"endTime":3311.66,"body":"specific questions about podcast ads, don't"},{"speaker":"Outro","startTime":3311.69,"endTime":3317.0299999999997,"body":"hesitate to reach out you can take a screenshot"},{"speaker":"Outro","startTime":3311.69,"endTime":3317.0299999999997,"body":"where you're listening and tag me on instagram"},{"speaker":"Outro","startTime":3317.0299999999997,"endTime":3323.72,"body":"send me a DM I'm @KrystalProffittTX and I would"},{"speaker":"Outro","startTime":3317.0299999999997,"endTime":3323.72,"body":"love to hear what you thought about today's"},{"speaker":"Outro","startTime":3323.72,"endTime":3328.16,"body":"episode. But that's all I have for you today. So"},{"speaker":"Outro","startTime":3323.72,"endTime":3328.16,"body":"make sure you hit that subscribe or follow button"},{"speaker":"Outro","startTime":3328.16,"endTime":3335.0299999999997,"body":"wherever you are listening to this podcast and as"},{"speaker":"Outro","startTime":3328.16,"endTime":3335.0299999999997,"body":"always remember, keep it up. We all have to start"},{"speaker":"Outro","startTime":3335.0299999999997,"endTime":3335.7799999999997,"body":"somewhere"}]}