{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.3,"endTime":144.3,"body":"Have you ever had in your content creation"},{"speaker":"Intro","startTime":135.3,"endTime":144.3,"body":"journey, a moment where you feel like all of the"},{"speaker":"Intro","startTime":144.3,"endTime":151.02,"body":"different things you've been working on? Are all"},{"speaker":"Intro","startTime":144.3,"endTime":151.02,"body":"coming together seamlessly? I know if you're"},{"speaker":"Intro","startTime":151.02,"endTime":156.21,"body":"shaking your head, you're like, No, what are you"},{"speaker":"Intro","startTime":151.02,"endTime":156.21,"body":"even talking about? Well, I have to tell you. This"},{"speaker":"Intro","startTime":156.21,"endTime":162.0,"body":"is the first time that this has actually happened"},{"speaker":"Intro","startTime":156.21,"endTime":162.0,"body":"to me. And that is why I can recognize it as such"},{"speaker":"Intro","startTime":162.0,"endTime":170.94,"body":"a big deal. So we are talking about creating a"},{"speaker":"Intro","startTime":162.0,"endTime":170.94,"body":"content repurposing plan today. And the reason why"},{"speaker":"Intro","startTime":170.94,"endTime":178.92000000000002,"body":"I'm so excited about it is because I went to she"},{"speaker":"Intro","startTime":170.94,"endTime":178.92000000000002,"body":"podcast in October 2021. It was my first she"},{"speaker":"Intro","startTime":178.92000000000002,"endTime":184.8,"body":"podcast conference, and it was so awesome. But"},{"speaker":"Intro","startTime":178.92000000000002,"endTime":184.8,"body":"that was the first time I'd really publicly talked"},{"speaker":"Intro","startTime":184.8,"endTime":191.19,"body":"about content repurposing. I've done it multiple"},{"speaker":"Intro","startTime":184.8,"endTime":191.19,"body":"times. And I've had podcast episodes about it. But"},{"speaker":"Intro","startTime":191.19,"endTime":198.36,"body":"it was the first time I really said aloud the"},{"speaker":"Intro","startTime":191.19,"endTime":198.36,"body":"things that I've been doing behind the scenes for"},{"speaker":"Intro","startTime":198.36,"endTime":206.52,"body":"years now. And so I've noticed that this really"},{"speaker":"Intro","startTime":198.36,"endTime":206.52,"body":"struck a chord with my audience. I've seen the"},{"speaker":"Intro","startTime":206.52,"endTime":211.41000000000003,"body":"download numbers. I've seen how many people are"},{"speaker":"Intro","startTime":206.52,"endTime":211.41000000000003,"body":"viewing the YouTube videos I've done, holy moly,"},{"speaker":"Intro","startTime":211.41000000000003,"endTime":218.91000000000003,"body":"have y'all been so excited and so receptive about"},{"speaker":"Intro","startTime":211.41000000000003,"endTime":218.91000000000003,"body":"me talking about taking your podcast and putting"},{"speaker":"Intro","startTime":218.91000000000003,"endTime":224.91000000000003,"body":"it on YouTube, or using YouTube podcast or using"},{"speaker":"Intro","startTime":218.91000000000003,"endTime":224.91000000000003,"body":"YouTube for your podcast content? Like I have"},{"speaker":"Intro","startTime":224.91000000000003,"endTime":231.84,"body":"gotten so many messages about something that I"},{"speaker":"Intro","startTime":224.91000000000003,"endTime":231.84,"body":"number one love to talk about? I love like, let's"},{"speaker":"Intro","startTime":231.84,"endTime":237.36,"body":"sit down and have all the questions, the comments,"},{"speaker":"Intro","startTime":231.84,"endTime":237.36,"body":"the conversations about content repurposing, it"},{"speaker":"Intro","startTime":237.36,"endTime":244.26,"body":"legitimately fires me up, but too, it's also"},{"speaker":"Intro","startTime":237.36,"endTime":244.26,"body":"something that y'all are looking for. And so I am"},{"speaker":"Intro","startTime":244.26,"endTime":251.43,"body":"just so excited. So we're just gonna dive right"},{"speaker":"Intro","startTime":244.26,"endTime":251.43,"body":"in. So let's get right to it. Welcome to the"},{"speaker":"Intro","startTime":251.43,"endTime":257.49,"body":"Proffitt Podcast, where we teach entrepreneurs h"},{"speaker":"Intro","startTime":251.43,"endTime":257.49,"body":"w to start launch and market their podcast. I'm yo"},{"speaker":"Intro","startTime":257.49,"endTime":262.05,"body":"r host, Krystal, Proffitt, and I'm so excited th"},{"speaker":"Intro","startTime":257.49,"endTime":262.05,"body":"t you're here. Thanks for hanging out with me toda"},{"speaker":"Intro","startTime":262.05,"endTime":266.52,"body":". Because if you've been trying to figure out t"},{"speaker":"Intro","startTime":262.05,"endTime":266.52,"body":"e world of podcasting, think of this show as t"},{"speaker":"Intro","startTime":266.52,"endTime":271.23,"body":"e time saving shortcut you've been looking for."},{"speaker":"Intro","startTime":266.52,"endTime":271.23,"body":"o let's get right to it, shall w"},{"speaker":"Content Repurposing Isn't Brand New","startTime":274.92,"endTime":278.943,"body":"So content"},{"speaker":"Content Repurposing Isn't Brand New","startTime":274.92,"endTime":278.943,"body":"repurposing isn't a brand new thing that we've"},{"speaker":"Content Repurposing Isn't Brand New","startTime":279.01300000000003,"endTime":285.86,"body":"never talked about here. But I feel like in the"},{"speaker":"Content Repurposing Isn't Brand New","startTime":279.01300000000003,"endTime":285.86,"body":"last few weeks, the like people are coming out of"},{"speaker":"Content Repurposing Isn't Brand New","startTime":285.93100000000004,"endTime":292.848,"body":"the woodwork asking questions about very specific"},{"speaker":"Content Repurposing Isn't Brand New","startTime":285.93100000000004,"endTime":292.848,"body":"questions about repurposing content. And while I"},{"speaker":"Content Repurposing Isn't Brand New","startTime":292.918,"endTime":299.836,"body":"love, like, I mean, I could literally just answer"},{"speaker":"Content Repurposing Isn't Brand New","startTime":292.918,"endTime":299.836,"body":"questions about repurposing content and using it"},{"speaker":"Content Repurposing Isn't Brand New","startTime":299.906,"endTime":306.894,"body":"in a million different ways. But I thought we need"},{"speaker":"Content Repurposing Isn't Brand New","startTime":299.906,"endTime":306.894,"body":"to back up a few steps. Because for those of you"},{"speaker":"Content Repurposing Isn't Brand New","startTime":306.964,"endTime":313.45799999999997,"body":"that are just getting into creating content, or"},{"speaker":"Content Repurposing Isn't Brand New","startTime":306.964,"endTime":313.45799999999997,"body":"those of you that are just thinking, well, I"},{"speaker":"Content Repurposing Isn't Brand New","startTime":313.529,"endTime":320.375,"body":"finally got my footing on my email marketing, or"},{"speaker":"Content Repurposing Isn't Brand New","startTime":313.529,"endTime":320.375,"body":"my social media, or my podcast, or whatever that"},{"speaker":"Content Repurposing Isn't Brand New","startTime":320.446,"endTime":327.363,"body":"initial piece of content is that you're creating."},{"speaker":"Content Repurposing Isn't Brand New","startTime":320.446,"endTime":327.363,"body":"And you're starting to ask those questions like,"},{"speaker":"Content Repurposing Isn't Brand New","startTime":327.43399999999997,"endTime":334.28,"body":"How can I work smarter, not harder, then I want"},{"speaker":"Content Repurposing Isn't Brand New","startTime":327.43399999999997,"endTime":334.28,"body":"you to have a plan. And I'm going to break down a"},{"speaker":"Content Repurposing Isn't Brand New","startTime":334.351,"endTime":340.91499999999996,"body":"few key things there's going to be three steps"},{"speaker":"Content Repurposing Isn't Brand New","startTime":334.351,"endTime":340.91499999999996,"body":"that are really important for you to take away"},{"speaker":"Content Repurposing Isn't Brand New","startTime":340.986,"endTime":347.33799999999997,"body":"from this episode. But like I said, this isn't"},{"speaker":"Content Repurposing Isn't Brand New","startTime":340.986,"endTime":347.33799999999997,"body":"brand new. So in the show notes for today's"},{"speaker":"Content Repurposing Isn't Brand New","startTime":347.409,"endTime":352.562,"body":"episode, I'm gonna go ahead and give you the link"},{"speaker":"Content Repurposing Isn't Brand New","startTime":347.409,"endTime":352.562,"body":"to the show notes. It's"},{"speaker":"Content Repurposing Isn't Brand New","startTime":352.632,"endTime":359.62,"body":"KrystalProffitt.com/episode309. I'm going to link"},{"speaker":"Content Repurposing Isn't Brand New","startTime":352.632,"endTime":359.62,"body":"to all of the previous content that we have about"},{"speaker":"Content Repurposing Isn't Brand New","startTime":359.69100000000003,"endTime":365.90200000000004,"body":"repurposing. So the She Podcasts  talk that I"},{"speaker":"Content Repurposing Isn't Brand New","startTime":359.69100000000003,"endTime":365.90200000000004,"body":"recreated, it's all about the five keys to"},{"speaker":"Content Repurposing Isn't Brand New","startTime":365.972,"endTime":372.60699999999997,"body":"repurposing content. That's episode 300. And then"},{"speaker":"Content Repurposing Isn't Brand New","startTime":365.972,"endTime":372.60699999999997,"body":"episode 301. I answered some of the specific"},{"speaker":"Content Repurposing Isn't Brand New","startTime":372.678,"endTime":379.595,"body":"questions that I got from that talk. But I didn't"},{"speaker":"Content Repurposing Isn't Brand New","startTime":372.678,"endTime":379.595,"body":"tell you all of the questions I got afterward, I"},{"speaker":"Content Repurposing Isn't Brand New","startTime":379.666,"endTime":386.58299999999997,"body":"had someone come up to me and we had a 30 minute"},{"speaker":"Content Repurposing Isn't Brand New","startTime":379.666,"endTime":386.58299999999997,"body":"long conversation after my talk. And then I had a"},{"speaker":"Content Repurposing Isn't Brand New","startTime":386.653,"endTime":393.288,"body":"few lunches and coffee breaks where people were"},{"speaker":"Content Repurposing Isn't Brand New","startTime":386.653,"endTime":393.288,"body":"asking me questions about repurposing and I've"},{"speaker":"Content Repurposing Isn't Brand New","startTime":393.359,"endTime":400.064,"body":"gotten DMS I've gotten comments on my YouTube"},{"speaker":"Content Repurposing Isn't Brand New","startTime":393.359,"endTime":400.064,"body":"videos that I've made about it. I know that y'all"},{"speaker":"Content Repurposing Isn't Brand New","startTime":400.135,"endTime":406.558,"body":"want to know this information. So I'm going to"},{"speaker":"Content Repurposing Isn't Brand New","startTime":400.135,"endTime":406.558,"body":"link to the different pieces of content I've"},{"speaker":"Content Repurposing Isn't Brand New","startTime":406.629,"endTime":413.40500000000003,"body":"already created about repurposing. I know like"},{"speaker":"Content Repurposing Isn't Brand New","startTime":406.629,"endTime":413.40500000000003,"body":"it's it's so meta, it's all the all the different"},{"speaker":"Content Repurposing Isn't Brand New","startTime":413.475,"endTime":420.251,"body":"things that are about repurposing because they're"},{"speaker":"Content Repurposing Isn't Brand New","startTime":413.475,"endTime":420.251,"body":"repurposed and all the things like it's just I"},{"speaker":"Content Repurposing Isn't Brand New","startTime":420.322,"endTime":427.169,"body":"feel I feel kind of like I got robbed because now"},{"speaker":"Content Repurposing Isn't Brand New","startTime":420.322,"endTime":427.169,"body":"I don't want to use the word meta, because it's"},{"speaker":"Content Repurposing Isn't Brand New","startTime":427.23900000000003,"endTime":433.803,"body":"related to Zuckerberg and Facebook, but it's the"},{"speaker":"Content Repurposing Isn't Brand New","startTime":427.23900000000003,"endTime":433.803,"body":"only word that I can think of is like you're"},{"speaker":"Content Repurposing Isn't Brand New","startTime":433.874,"endTime":440.862,"body":"reusing something for the purpose of reusing it so"},{"speaker":"Content Repurposing Isn't Brand New","startTime":433.874,"endTime":440.862,"body":"you can talk about reusing it like it's just the"},{"speaker":"Content Repurposing Isn't Brand New","startTime":440.932,"endTime":447.567,"body":"Yeah, all the things, it just goes deeper and"},{"speaker":"Content Repurposing Isn't Brand New","startTime":440.932,"endTime":447.567,"body":"deeper. It's so layered. But this is what I love"},{"speaker":"Content Repurposing Isn't Brand New","startTime":447.638,"endTime":454.343,"body":"about content, that it's not black and white. It's"},{"speaker":"Content Repurposing Isn't Brand New","startTime":447.638,"endTime":454.343,"body":"not cut and dry. And you can make this work."},{"speaker":"Content Repurposing Isn't Brand New","startTime":454.414,"endTime":461.402,"body":"However you want it to work for your podcast, your"},{"speaker":"Content Repurposing Isn't Brand New","startTime":454.414,"endTime":461.402,"body":"show your YouTube channel, your email marketing,"},{"speaker":"Content Repurposing Isn't Brand New","startTime":461.472,"endTime":468.248,"body":"whatever, right? You can use your paid content and"},{"speaker":"Content Repurposing Isn't Brand New","startTime":461.472,"endTime":468.248,"body":"use a little bit for your free stuff, or vice"},{"speaker":"Content Repurposing Isn't Brand New","startTime":468.319,"endTime":475.236,"body":"versa. I just think that you shouldn't look at a"},{"speaker":"Content Repurposing Isn't Brand New","startTime":468.319,"endTime":475.236,"body":"content creator as a one hat fits all right, it's"},{"speaker":"Content Repurposing Isn't Brand New","startTime":475.307,"endTime":482.012,"body":"not a one size fits all job. And in my journey,"},{"speaker":"Content Repurposing Isn't Brand New","startTime":475.307,"endTime":482.012,"body":"what you see today, what I create today is what"},{"speaker":"Content Repurposing Isn't Brand New","startTime":482.083,"endTime":488.92900000000003,"body":"works for me. So I'm just here to give you some"},{"speaker":"Content Repurposing Isn't Brand New","startTime":482.083,"endTime":488.92900000000003,"body":"suggestions, hopefully spark some inspiration and"},{"speaker":"Content Repurposing Isn't Brand New","startTime":489.0,"endTime":493.8,"body":"give you some ideas that can help you on your"},{"speaker":"Content Repurposing Isn't Brand New","startTime":489.0,"endTime":493.8,"body":"content creation path."},{"speaker":"1. My Content Repurposing Model","startTime":493.8,"endTime":497.50600000000003,"body":"But let's talk"},{"speaker":"1. My Content Repurposing Model","startTime":493.8,"endTime":497.50600000000003,"body":"first about what content repurposing actually"},{"speaker":"1. My Content Repurposing Model","startTime":497.568,"endTime":503.19,"body":"looks like. So there was a training I went to"},{"speaker":"1. My Content Repurposing Model","startTime":497.568,"endTime":503.19,"body":"probably about two years ago, I was following"},{"speaker":"1. My Content Repurposing Model","startTime":503.252,"endTime":509.121,"body":"sunny Leonard Uzi, if you don't know who she is,"},{"speaker":"1. My Content Repurposing Model","startTime":503.252,"endTime":509.121,"body":"she is someone who's really big in the YouTube"},{"speaker":"1. My Content Repurposing Model","startTime":509.183,"endTime":515.114,"body":"space. And I remember watching her content and she"},{"speaker":"1. My Content Repurposing Model","startTime":509.183,"endTime":515.114,"body":"kept talking about the Sunni effect. Like she"},{"speaker":"1. My Content Repurposing Model","startTime":515.1759999999999,"endTime":521.4159999999999,"body":"coined that term. That's her actual name, and it's"},{"speaker":"1. My Content Repurposing Model","startTime":515.1759999999999,"endTime":521.4159999999999,"body":"spelled su in NY. And I was watching this training"},{"speaker":"1. My Content Repurposing Model","startTime":521.4780000000001,"endTime":527.2850000000001,"body":"and she was talking about how all of her content"},{"speaker":"1. My Content Repurposing Model","startTime":521.4780000000001,"endTime":527.2850000000001,"body":"is connected. And the way that she did I will"},{"speaker":"1. My Content Repurposing Model","startTime":527.347,"endTime":533.031,"body":"never forget, I was watching. It was like a"},{"speaker":"1. My Content Repurposing Model","startTime":527.347,"endTime":533.031,"body":"webinar masterclass. And she called it the sunny"},{"speaker":"1. My Content Repurposing Model","startTime":533.0930000000001,"endTime":539.3330000000001,"body":"system instead of the solar system. And she talked"},{"speaker":"1. My Content Repurposing Model","startTime":533.0930000000001,"endTime":539.3330000000001,"body":"about all the different pieces of how her business"},{"speaker":"1. My Content Repurposing Model","startTime":539.395,"endTime":545.387,"body":"worked together. And it was this like, elaborate"},{"speaker":"1. My Content Repurposing Model","startTime":539.395,"endTime":545.387,"body":"depiction of like, you know, okay, you have this"},{"speaker":"1. My Content Repurposing Model","startTime":545.4490000000001,"endTime":551.504,"body":"and what, what is revolving around this thing. So"},{"speaker":"1. My Content Repurposing Model","startTime":545.4490000000001,"endTime":551.504,"body":"it looks like a bunch of planets. And I thought,"},{"speaker":"1. My Content Repurposing Model","startTime":551.566,"endTime":557.62,"body":"well, that's really cool. I liked that analogy."},{"speaker":"1. My Content Repurposing Model","startTime":551.566,"endTime":557.62,"body":"But that's her analogy, right? Like, I'm not gonna"},{"speaker":"1. My Content Repurposing Model","startTime":557.682,"endTime":563.922,"body":"steal what she does. So shout out Sunny. Like, if,"},{"speaker":"1. My Content Repurposing Model","startTime":557.682,"endTime":563.922,"body":"if you ever listened to this, it was so great. And"},{"speaker":"1. My Content Repurposing Model","startTime":563.9839999999999,"endTime":569.915,"body":"it helped me really expand how I could create my"},{"speaker":"1. My Content Repurposing Model","startTime":563.9839999999999,"endTime":569.915,"body":"own content. But I like to look at mine more as"},{"speaker":"1. My Content Repurposing Model","startTime":569.9770000000001,"endTime":576.155,"body":"like a spiderweb effect. And the reason why I say"},{"speaker":"1. My Content Repurposing Model","startTime":569.9770000000001,"endTime":576.155,"body":"that is because y'all I'm just I come from a small"},{"speaker":"1. My Content Repurposing Model","startTime":576.217,"endTime":582.148,"body":"town, I grew up in the country. I mean, we had"},{"speaker":"1. My Content Repurposing Model","startTime":576.217,"endTime":582.148,"body":"woods we were we just we were out, we were out in"},{"speaker":"1. My Content Repurposing Model","startTime":582.2090000000001,"endTime":588.14,"body":"the woods, what we did our kids, our kids, our"},{"speaker":"1. My Content Repurposing Model","startTime":582.2090000000001,"endTime":588.14,"body":"parents were like, kids go outside, and we'll see"},{"speaker":"1. My Content Repurposing Model","startTime":588.202,"endTime":594.01,"body":"you when the sun goes down. That's legitimately"},{"speaker":"1. My Content Repurposing Model","startTime":588.202,"endTime":594.01,"body":"how my brothers and I grew up. And so I always"},{"speaker":"1. My Content Repurposing Model","startTime":594.072,"endTime":599.879,"body":"think of a spiderweb is not something that you"},{"speaker":"1. My Content Repurposing Model","startTime":594.072,"endTime":599.879,"body":"just like, oh, you see it, it's it's beautiful."},{"speaker":"1. My Content Repurposing Model","startTime":599.941,"endTime":605.81,"body":"It's out there in the tree. No, it's something"},{"speaker":"1. My Content Repurposing Model","startTime":599.941,"endTime":605.81,"body":"that you walked into when you're walking through"},{"speaker":"1. My Content Repurposing Model","startTime":605.8720000000001,"endTime":611.988,"body":"the woods, and then you're trapped in it and you"},{"speaker":"1. My Content Repurposing Model","startTime":605.8720000000001,"endTime":611.988,"body":"can't get out of it. That's like, that sounds like"},{"speaker":"1. My Content Repurposing Model","startTime":612.05,"endTime":617.7339999999999,"body":"a negative thing. But really, I think about it as"},{"speaker":"1. My Content Repurposing Model","startTime":612.05,"endTime":617.7339999999999,"body":"if someone Google's my content are someone"},{"speaker":"1. My Content Repurposing Model","startTime":617.796,"endTime":623.9739999999999,"body":"Google's something that I want to rank for with my"},{"speaker":"1. My Content Repurposing Model","startTime":617.796,"endTime":623.9739999999999,"body":"SEO, or I want them to stumble upon my content. I"},{"speaker":"1. My Content Repurposing Model","startTime":624.0360000000001,"endTime":630.09,"body":"do think about it. I want them to be wrapped in a"},{"speaker":"1. My Content Repurposing Model","startTime":624.0360000000001,"endTime":630.09,"body":"web of my brand of my marketing of the different"},{"speaker":"1. My Content Repurposing Model","startTime":630.152,"endTime":635.96,"body":"pieces of content and the ways that I can help"},{"speaker":"1. My Content Repurposing Model","startTime":630.152,"endTime":635.96,"body":"someone. That is how I want my brand to work. I"},{"speaker":"1. My Content Repurposing Model","startTime":636.021,"endTime":642.076,"body":"want them to go to my Instagram and see how me she"},{"speaker":"1. My Content Repurposing Model","startTime":636.021,"endTime":642.076,"body":"also does YouTube. Well, what does YouTube look"},{"speaker":"1. My Content Repurposing Model","startTime":642.1379999999999,"endTime":647.884,"body":"like? And then they go over there. And then"},{"speaker":"1. My Content Repurposing Model","startTime":642.1379999999999,"endTime":647.884,"body":"they're like, I'm gonna go to her website and see"},{"speaker":"1. My Content Repurposing Model","startTime":647.945,"endTime":653.753,"body":"what that looks like, Oh, she has a podcast, I'm"},{"speaker":"1. My Content Repurposing Model","startTime":647.945,"endTime":653.753,"body":"gonna go listen to her podcast. So it is this"},{"speaker":"1. My Content Repurposing Model","startTime":653.815,"endTime":659.931,"body":"really large spiderweb effect that everything is"},{"speaker":"1. My Content Repurposing Model","startTime":653.815,"endTime":659.931,"body":"intertwined and connected together. But it did not"},{"speaker":"1. My Content Repurposing Model","startTime":659.993,"endTime":666.109,"body":"look like this. When I first started, I want to be"},{"speaker":"1. My Content Repurposing Model","startTime":659.993,"endTime":666.109,"body":"very, very clear. And I've told all this before,"},{"speaker":"1. My Content Repurposing Model","startTime":666.171,"endTime":672.164,"body":"I've had many iterations of creating content and"},{"speaker":"1. My Content Repurposing Model","startTime":666.171,"endTime":672.164,"body":"what that looks like, I was doing my podcast for"},{"speaker":"1. My Content Repurposing Model","startTime":672.226,"endTime":677.724,"body":"10 months before I rebranded to teaching and"},{"speaker":"1. My Content Repurposing Model","startTime":672.226,"endTime":677.724,"body":"coaching on podcasting. And then it was even"},{"speaker":"1. My Content Repurposing Model","startTime":677.7860000000001,"endTime":683.593,"body":"longer than that. I was doing a little bit of"},{"speaker":"1. My Content Repurposing Model","startTime":677.7860000000001,"endTime":683.593,"body":"YouTube here and there, but I didn't know what I"},{"speaker":"1. My Content Repurposing Model","startTime":683.655,"endTime":689.895,"body":"was doing. And now, I mean, y'all, I produce a lot"},{"speaker":"1. My Content Repurposing Model","startTime":683.655,"endTime":689.895,"body":"of content, I realize that but it's only because I"},{"speaker":"1. My Content Repurposing Model","startTime":689.957,"endTime":696.0120000000001,"body":"know how to re purpose things really, really well"},{"speaker":"1. My Content Repurposing Model","startTime":689.957,"endTime":696.0120000000001,"body":"actually have a good friend of mine who she will"},{"speaker":"1. My Content Repurposing Model","startTime":696.073,"endTime":701.881,"body":"tell me she's like, I don't see how you do it."},{"speaker":"1. My Content Repurposing Model","startTime":696.073,"endTime":701.881,"body":"Like you reuse things in ways that I would have"},{"speaker":"1. My Content Repurposing Model","startTime":701.943,"endTime":707.874,"body":"never thought about. And I tell her I'm like,"},{"speaker":"1. My Content Repurposing Model","startTime":701.943,"endTime":707.874,"body":"well, it's just a matter of I have everything laid"},{"speaker":"1. My Content Repurposing Model","startTime":707.936,"endTime":713.928,"body":"out in front of me and I ask what will make my"},{"speaker":"1. My Content Repurposing Model","startTime":707.936,"endTime":713.928,"body":"life easier, but what will also serve my audience?"},{"speaker":"1. My Content Repurposing Model","startTime":713.99,"endTime":719.859,"body":"Because I think a lot of people stop at that first"},{"speaker":"1. My Content Repurposing Model","startTime":713.99,"endTime":719.859,"body":"question, what will make my life easier? And"},{"speaker":"1. My Content Repurposing Model","startTime":719.921,"endTime":725.914,"body":"they're actually not serving their audience really"},{"speaker":"1. My Content Repurposing Model","startTime":719.921,"endTime":725.914,"body":"well, they think they are. They think they are"},{"speaker":"1. My Content Repurposing Model","startTime":725.976,"endTime":732.154,"body":"they're like, oh, I can strip the audio from that"},{"speaker":"1. My Content Repurposing Model","startTime":725.976,"endTime":732.154,"body":"and throw it in a podcast and I'm like, Well, it's"},{"speaker":"1. My Content Repurposing Model","startTime":732.216,"endTime":738.332,"body":"a totally visual thing. Why would you do that? No,"},{"speaker":"1. My Content Repurposing Model","startTime":732.216,"endTime":738.332,"body":"that's not gonna work like people can't see what"},{"speaker":"1. My Content Repurposing Model","startTime":738.394,"endTime":744.14,"body":"you're talking about, it's not gonna be very"},{"speaker":"1. My Content Repurposing Model","startTime":738.394,"endTime":744.14,"body":"valuable. So focus on how can you make your life"},{"speaker":"1. My Content Repurposing Model","startTime":744.201,"endTime":747.6,"body":"easier? But also how can you still serve your audience?"},{"speaker":"2. What Content Repurposing Looks Like","startTime":747.6,"endTime":751.125,"body":"And then"},{"speaker":"2. What Content Repurposing Looks Like","startTime":747.6,"endTime":751.125,"body":"the the second thing I want to say is about how"},{"speaker":"2. What Content Repurposing Looks Like","startTime":751.188,"endTime":757.044,"body":"does content repurposing, like, what does that"},{"speaker":"2. What Content Repurposing Looks Like","startTime":751.188,"endTime":757.044,"body":"look like? Well, it helps your brand stand out"},{"speaker":"2. What Content Repurposing Looks Like","startTime":757.107,"endTime":763.466,"body":"more than one piece of content alone. Now, here is"},{"speaker":"2. What Content Repurposing Looks Like","startTime":757.107,"endTime":763.466,"body":"another great example of what we were just talking"},{"speaker":"2. What Content Repurposing Looks Like","startTime":763.529,"endTime":769.448,"body":"about this spiderweb effect. So if you were to"},{"speaker":"2. What Content Repurposing Looks Like","startTime":763.529,"endTime":769.448,"body":"Google, anyone, I mean, whatever you're looking"},{"speaker":"2. What Content Repurposing Looks Like","startTime":769.511,"endTime":775.429,"body":"for, think it would put yourself in your customers"},{"speaker":"2. What Content Repurposing Looks Like","startTime":769.511,"endTime":775.429,"body":"shoes. And imagine that you are going to be"},{"speaker":"2. What Content Repurposing Looks Like","startTime":775.492,"endTime":781.851,"body":"looking for something very specific, right? You're"},{"speaker":"2. What Content Repurposing Looks Like","startTime":775.492,"endTime":781.851,"body":"not looking for something that you could go buy at"},{"speaker":"2. What Content Repurposing Looks Like","startTime":781.914,"endTime":788.022,"body":"Target or Walmart or on Amazon, you're looking for"},{"speaker":"2. What Content Repurposing Looks Like","startTime":781.914,"endTime":788.022,"body":"a coaching group, a group coaching program, or"},{"speaker":"2. What Content Repurposing Looks Like","startTime":788.085,"endTime":793.94,"body":"you're looking for someone to teach you an"},{"speaker":"2. What Content Repurposing Looks Like","startTime":788.085,"endTime":793.94,"body":"advanced skill that is going to be helpful in your"},{"speaker":"2. What Content Repurposing Looks Like","startTime":794.003,"endTime":799.796,"body":"business. What are you going to do? Like,"},{"speaker":"2. What Content Repurposing Looks Like","startTime":794.003,"endTime":799.796,"body":"legitimately, what are you going to do? Say it out"},{"speaker":"2. What Content Repurposing Looks Like","startTime":799.859,"endTime":806.029,"body":"loud, write it down, I would love to hear what you"},{"speaker":"2. What Content Repurposing Looks Like","startTime":799.859,"endTime":806.029,"body":"actually do as a consumer, because for me, what"},{"speaker":"2. What Content Repurposing Looks Like","startTime":806.092,"endTime":811.948,"body":"usually happens is, I will maybe find them on"},{"speaker":"2. What Content Repurposing Looks Like","startTime":806.092,"endTime":811.948,"body":"social media, I have a lot of friends that do a"},{"speaker":"2. What Content Repurposing Looks Like","startTime":812.011,"endTime":818.37,"body":"good job at recommending other brands. And they'll"},{"speaker":"2. What Content Repurposing Looks Like","startTime":812.011,"endTime":818.37,"body":"say, oh, you know, such and such, they'll tag them"},{"speaker":"2. What Content Repurposing Looks Like","startTime":818.433,"endTime":824.603,"body":"on Instagram, maybe I'll click on their link. And"},{"speaker":"2. What Content Repurposing Looks Like","startTime":818.433,"endTime":824.603,"body":"I'll actually go to their profile. And I kind of"},{"speaker":"2. What Content Repurposing Looks Like","startTime":824.666,"endTime":831.026,"body":"look around, I'm like, Okay, this looks cool. Like"},{"speaker":"2. What Content Repurposing Looks Like","startTime":824.666,"endTime":831.026,"body":"they're a legitimate person they've posted on here"},{"speaker":"2. What Content Repurposing Looks Like","startTime":831.088,"endTime":837.322,"body":"regularly for a while. Now, I want to go see what"},{"speaker":"2. What Content Repurposing Looks Like","startTime":831.088,"endTime":837.322,"body":"their website looks like. And then maybe on their"},{"speaker":"2. What Content Repurposing Looks Like","startTime":837.385,"endTime":843.24,"body":"website, they have a link to their YouTube"},{"speaker":"2. What Content Repurposing Looks Like","startTime":837.385,"endTime":843.24,"body":"channel. And then I can kind of get a feel for who"},{"speaker":"2. What Content Repurposing Looks Like","startTime":843.303,"endTime":849.285,"body":"this person is. And then I see oh, they have a"},{"speaker":"2. What Content Repurposing Looks Like","startTime":843.303,"endTime":849.285,"body":"podcast, too. What is their podcast about? Can I"},{"speaker":"2. What Content Repurposing Looks Like","startTime":849.348,"endTime":855.581,"body":"go listen to their podcast for a little bit before"},{"speaker":"2. What Content Repurposing Looks Like","startTime":849.348,"endTime":855.581,"body":"I sign up for anything? Oh, I can Oh, fantastic."},{"speaker":"2. What Content Repurposing Looks Like","startTime":855.644,"endTime":861.752,"body":"I'm gonna go listen to it, and see if this person"},{"speaker":"2. What Content Repurposing Looks Like","startTime":855.644,"endTime":861.752,"body":"has the same values, principles, all the things"},{"speaker":"2. What Content Repurposing Looks Like","startTime":861.814,"endTime":867.922,"body":"that are what I'm looking for. And then, y'all, if"},{"speaker":"2. What Content Repurposing Looks Like","startTime":861.814,"endTime":867.922,"body":"I land on the sales page, and I'm in love with"},{"speaker":"2. What Content Repurposing Looks Like","startTime":867.985,"endTime":874.218,"body":"this person, I'm just gonna be like, I'm taking my"},{"speaker":"2. What Content Repurposing Looks Like","startTime":867.985,"endTime":874.218,"body":"money, please take my money. Where do I sign up?"},{"speaker":"2. What Content Repurposing Looks Like","startTime":874.281,"endTime":880.452,"body":"That is what happens when you are repurposing your"},{"speaker":"2. What Content Repurposing Looks Like","startTime":874.281,"endTime":880.452,"body":"content and using it in a much broader way than"},{"speaker":"2. What Content Repurposing Looks Like","startTime":880.514,"endTime":886.496,"body":"just posting it in one place and saying, Okay,"},{"speaker":"2. What Content Repurposing Looks Like","startTime":880.514,"endTime":886.496,"body":"that's good. That's good. And I'm not talking to"},{"speaker":"2. What Content Repurposing Looks Like","startTime":886.559,"endTime":892.603,"body":"you beginners. Okay, this, this episode is not for"},{"speaker":"2. What Content Repurposing Looks Like","startTime":886.559,"endTime":892.603,"body":"someone that's just getting started. It's not"},{"speaker":"2. What Content Repurposing Looks Like","startTime":892.666,"endTime":898.837,"body":"because this can feel very overwhelming. I'm not"},{"speaker":"2. What Content Repurposing Looks Like","startTime":892.666,"endTime":898.837,"body":"telling you to be in all the places all the time,"},{"speaker":"2. What Content Repurposing Looks Like","startTime":898.9,"endTime":905.259,"body":"you need to show up on every social media channel,"},{"speaker":"2. What Content Repurposing Looks Like","startTime":898.9,"endTime":905.259,"body":"and you need to be on all these platforms. I'm not"},{"speaker":"2. What Content Repurposing Looks Like","startTime":905.322,"endTime":911.24,"body":"saying that. What I am saying is that, in my"},{"speaker":"2. What Content Repurposing Looks Like","startTime":905.322,"endTime":911.24,"body":"opinion, it's not enough to just be in one place."},{"speaker":"2. What Content Repurposing Looks Like","startTime":911.303,"endTime":917.474,"body":"Okay, let me say that again. It's not enough in"},{"speaker":"2. What Content Repurposing Looks Like","startTime":911.303,"endTime":917.474,"body":"2021, which I know we're about to round into 2022."},{"speaker":"2. What Content Repurposing Looks Like","startTime":917.537,"endTime":923.833,"body":"It's not enough to just be in one place. But I do"},{"speaker":"2. What Content Repurposing Looks Like","startTime":917.537,"endTime":923.833,"body":"want to reiterate, that doesn't mean you should be"},{"speaker":"2. What Content Repurposing Looks Like","startTime":923.896,"endTime":929.815,"body":"everywhere. I'm not everywhere, y'all. I just"},{"speaker":"2. What Content Repurposing Looks Like","startTime":923.896,"endTime":929.815,"body":"okay, this is going to be real funny, especially"},{"speaker":"2. What Content Repurposing Looks Like","startTime":929.878,"endTime":935.67,"body":"if I stopped posting after I published this"},{"speaker":"2. What Content Repurposing Looks Like","startTime":929.878,"endTime":935.67,"body":"episode, but I just posted it on Twitter for the"},{"speaker":"2. What Content Repurposing Looks Like","startTime":935.7330000000001,"endTime":941.715,"body":"first time in like three years, I haven't even"},{"speaker":"2. What Content Repurposing Looks Like","startTime":935.7330000000001,"endTime":941.715,"body":"logged into Twitter, I forgot what my email was."},{"speaker":"2. What Content Repurposing Looks Like","startTime":941.778,"endTime":947.759,"body":"And like it locked me out. And on my email, my"},{"speaker":"2. What Content Repurposing Looks Like","startTime":941.778,"endTime":947.759,"body":"login is I finally figured it out. It had locked"},{"speaker":"2. What Content Repurposing Looks Like","startTime":947.822,"endTime":954.118,"body":"me out. And I'm like, Oh, my gosh, like I did the"},{"speaker":"2. What Content Repurposing Looks Like","startTime":947.822,"endTime":954.118,"body":"the password reset attempt too many times. I don't"},{"speaker":"2. What Content Repurposing Looks Like","startTime":954.181,"endTime":960.163,"body":"even know what happened. But y'all, I'm just now"},{"speaker":"2. What Content Repurposing Looks Like","startTime":954.181,"endTime":960.163,"body":"on Twitter. And it's almost 2022. So you don't"},{"speaker":"2. What Content Repurposing Looks Like","startTime":960.226,"endTime":966.396,"body":"have to be in all the places all the time. But I"},{"speaker":"2. What Content Repurposing Looks Like","startTime":960.226,"endTime":966.396,"body":"do think that getting a plan for repurposing your"},{"speaker":"2. What Content Repurposing Looks Like","startTime":966.4590000000001,"endTime":972.692,"body":"content can help you show up more often in these"},{"speaker":"2. What Content Repurposing Looks Like","startTime":966.4590000000001,"endTime":972.692,"body":"other places where you know, your customer is that"},{"speaker":"2. What Content Repurposing Looks Like","startTime":972.755,"endTime":978.8,"body":"is the bottom line. The bottom line is I'm not"},{"speaker":"2. What Content Repurposing Looks Like","startTime":972.755,"endTime":978.8,"body":"doing this just to say, Oh, I'm in all the places"},{"speaker":"2. What Content Repurposing Looks Like","startTime":978.863,"endTime":985.033,"body":"Look at me, I'm amazing. I'm looking at how can I"},{"speaker":"2. What Content Repurposing Looks Like","startTime":978.863,"endTime":985.033,"body":"reach a different audience on LinkedIn than I do"},{"speaker":"2. What Content Repurposing Looks Like","startTime":985.096,"endTime":990.826,"body":"on Instagram? Or, you know, how can I create"},{"speaker":"2. What Content Repurposing Looks Like","startTime":985.096,"endTime":990.826,"body":"content for my Facebook group where it doesn't"},{"speaker":"2. What Content Repurposing Looks Like","startTime":990.889,"endTime":996.933,"body":"just feel like I'm taking the same thing that I"},{"speaker":"2. What Content Repurposing Looks Like","startTime":990.889,"endTime":996.933,"body":"posted to my Facebook page, and I'm just posting"},{"speaker":"2. What Content Repurposing Looks Like","startTime":996.996,"endTime":1003.166,"body":"it inside the group. I don't want to do that. It's"},{"speaker":"2. What Content Repurposing Looks Like","startTime":996.996,"endTime":1003.166,"body":"not original. But I also don't want you to feel"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1003.229,"endTime":1009.337,"body":"like everything that you every piece of content"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1003.229,"endTime":1009.337,"body":"that you put out has to be a brand new idea. That"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1009.4,"endTime":1015.129,"body":"is not the case either. So there's a lot of"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1009.4,"endTime":1015.129,"body":"nuances and caveats to creating and repurposing"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1015.192,"endTime":1021.426,"body":"content. But I just want to throw these out there"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1015.192,"endTime":1021.426,"body":"as kind of some of the mindset things that I know"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1021.489,"endTime":1027.47,"body":"you're going to be dealing with as you start"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1021.489,"endTime":1027.47,"body":"thinking about repurposing or as you start kind of"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1027.533,"endTime":1033.83,"body":"just gauging what is what could this even look"},{"speaker":"2. What Content Repurposing Looks Like","startTime":1027.533,"endTime":1033.83,"body":"like a just want to throw those things out there now?"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1033.83,"endTime":1037.577,"body":"We're"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1033.83,"endTime":1037.577,"body":"gonna actually to talk about how to create a plan"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1037.645,"endTime":1043.982,"body":"that will work for you. So I already told you a"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1037.645,"endTime":1043.982,"body":"little bit about Sonny. Sonny is actually the"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1044.05,"endTime":1050.591,"body":"first person that I saw repurposing content. So"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1044.05,"endTime":1050.591,"body":"well. So well, I would look at I would watch her"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1050.659,"endTime":1057.336,"body":"YouTube videos, I was on her email list, I would"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1050.659,"endTime":1057.336,"body":"see things that she was posting on Instagram. And"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1057.404,"endTime":1063.605,"body":"thank you to what, this is good. This is really,"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1057.404,"endTime":1063.605,"body":"really good. And I do what or I did what I"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1063.673,"endTime":1070.078,"body":"typically do, and that's I do a little bit of"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1063.673,"endTime":1070.078,"body":"lurking, I do a little bit of online, just like,"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1070.146,"endTime":1076.687,"body":"Okay, how does this work? Okay, let me go here."},{"speaker":"How to Create a Content Repurposing Plan","startTime":1070.146,"endTime":1076.687,"body":"Let me see what this looks like. I did that with"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1076.755,"endTime":1083.432,"body":"her. I did that with several other creators that I"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1076.755,"endTime":1083.432,"body":"admire that are doing this really, really well."},{"speaker":"How to Create a Content Repurposing Plan","startTime":1083.5,"endTime":1089.905,"body":"And I studied what they were doing. I know that"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1083.5,"endTime":1089.905,"body":"may seem boring to some people, but I gotta be"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1089.973,"endTime":1095.9009999999998,"body":"really honest. It's how I get most of my"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1089.973,"endTime":1095.9009999999998,"body":"strategies. I guess I take courses, yes, I get"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1095.969,"endTime":1102.578,"body":"into programs that will teach you these things"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1095.969,"endTime":1102.578,"body":"step by step. But so much of it is just, I want to"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1102.646,"endTime":1109.392,"body":"go and just watch. I want to be a fly on the wall"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1102.646,"endTime":1109.392,"body":"and see what other people are doing. And then ask"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1109.46,"endTime":1116.342,"body":"myself, How can I replicate this. So if you admire"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1109.46,"endTime":1116.342,"body":"what I do, or you're inspired by all the different"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1116.4099999999999,"endTime":1122.815,"body":"ways that I post on YouTube, I'm able to email my"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1116.4099999999999,"endTime":1122.815,"body":"list, I create podcast episodes, like any of"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1122.883,"endTime":1129.1509999999998,"body":"those, please go steal my ideas, I don't care."},{"speaker":"How to Create a Content Repurposing Plan","startTime":1122.883,"endTime":1129.1509999999998,"body":"Like go look and see how I take a clip from a"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1129.219,"endTime":1135.624,"body":"YouTube video and I put it on Instagram, right go"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1129.219,"endTime":1135.624,"body":"see how I can take one idea from one podcast"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1135.692,"endTime":1141.824,"body":"episode and spin it off into another piece of"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1135.692,"endTime":1141.824,"body":"content for video or for a live stream. I am"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1141.893,"endTime":1148.774,"body":"telling you all of my secrets here like I want you"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1141.893,"endTime":1148.774,"body":"to go do this. Because I can tell you, it makes my"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1148.842,"endTime":1155.452,"body":"life so much easier. Creating content is fun. It"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1148.842,"endTime":1155.452,"body":"is fun for me when people come to me and say I'm"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1155.52,"endTime":1161.993,"body":"burned out. I can't do it. How are you doing this?"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1155.52,"endTime":1161.993,"body":"And I'm like, Well, my secret is I created a"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1162.0610000000001,"endTime":1168.3290000000002,"body":"system that works for me. For me. Okay. So now"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1162.0610000000001,"endTime":1168.3290000000002,"body":"let's get into how to create a plan that will"},{"speaker":"How to Create a Content Repurposing Plan","startTime":1168.397,"endTime":1170.5100000000002,"body":"actually work for your content."},{"speaker":"1. Need to Know What You're Creating","startTime":1170.5100000000002,"endTime":1174.3000000000002,"body":"Number one,"},{"speaker":"1. Need to Know What You're Creating","startTime":1170.5100000000002,"endTime":1174.3000000000002,"body":"you need to know what you're creating. And I did"},{"speaker":"1. Need to Know What You're Creating","startTime":1174.3629999999998,"endTime":1180.301,"body":"this at the very beginning of the year. I go"},{"speaker":"1. Need to Know What You're Creating","startTime":1174.3629999999998,"endTime":1180.301,"body":"through this I have this workshop that every year"},{"speaker":"1. Need to Know What You're Creating","startTime":1180.364,"endTime":1186.239,"body":"I'll watch it and it's all about planning your"},{"speaker":"1. Need to Know What You're Creating","startTime":1180.364,"endTime":1186.239,"body":"promotional calendar for the whole year. And I"},{"speaker":"1. Need to Know What You're Creating","startTime":1186.3020000000001,"endTime":1192.114,"body":"will print off a home oh my gosh, I think it's"},{"speaker":"1. Need to Know What You're Creating","startTime":1186.3020000000001,"endTime":1192.114,"body":"yeah, it's a pre dated 12 month like fillable"},{"speaker":"1. Need to Know What You're Creating","startTime":1192.1770000000001,"endTime":1198.431,"body":"calendar, you can create this in Word or a Google"},{"speaker":"1. Need to Know What You're Creating","startTime":1192.1770000000001,"endTime":1198.431,"body":"Doc, I'm sure there's a beautiful Canva template."},{"speaker":"1. Need to Know What You're Creating","startTime":1198.4940000000001,"endTime":1204.812,"body":"I don't even care what it what it looks like, for"},{"speaker":"1. Need to Know What You're Creating","startTime":1198.4940000000001,"endTime":1204.812,"body":"me. I just needed to know and I hand wrote this on"},{"speaker":"1. Need to Know What You're Creating","startTime":1204.875,"endTime":1210.75,"body":"paper, I printed off 12 sheets of paper that had"},{"speaker":"1. Need to Know What You're Creating","startTime":1204.875,"endTime":1210.75,"body":"all my calendars. And I said, Okay, how much"},{"speaker":"1. Need to Know What You're Creating","startTime":1210.813,"endTime":1217.004,"body":"content do I actually have to create in 2021? I"},{"speaker":"1. Need to Know What You're Creating","startTime":1210.813,"endTime":1217.004,"body":"did this this was like December 29? No, this would"},{"speaker":"1. Need to Know What You're Creating","startTime":1217.067,"endTime":1223.194,"body":"have been December 2020. I wrote down every single"},{"speaker":"1. Need to Know What You're Creating","startTime":1217.067,"endTime":1223.194,"body":"piece of content for every single month. And I"},{"speaker":"1. Need to Know What You're Creating","startTime":1223.2579999999998,"endTime":1229.1329999999998,"body":"knew Okay, every Tuesday, there was gonna be a new"},{"speaker":"1. Need to Know What You're Creating","startTime":1223.2579999999998,"endTime":1229.1329999999998,"body":"episode of the Proffitt Podcast. And every"},{"speaker":"1. Need to Know What You're Creating","startTime":1229.196,"endTime":1235.3870000000002,"body":"Wednesday, I wanted to have a new YouTube video"},{"speaker":"1. Need to Know What You're Creating","startTime":1229.196,"endTime":1235.3870000000002,"body":"every Thursday was another episode of the Proffitt"},{"speaker":"1. Need to Know What You're Creating","startTime":1235.4499999999998,"endTime":1241.7669999999998,"body":"Podcast. And every Friday, I would have a YouTube"},{"speaker":"1. Need to Know What You're Creating","startTime":1235.4499999999998,"endTime":1241.7669999999998,"body":"video plus my newsletter, then I was going to have"},{"speaker":"1. Need to Know What You're Creating","startTime":1241.83,"endTime":1247.516,"body":"group post for my Facebook group, along with"},{"speaker":"1. Need to Know What You're Creating","startTime":1241.83,"endTime":1247.516,"body":"Instagram posts that I would use on basically"},{"speaker":"1. Need to Know What You're Creating","startTime":1247.5790000000002,"endTime":1253.4540000000002,"body":"Instagram and my Facebook page. And then I"},{"speaker":"1. Need to Know What You're Creating","startTime":1247.5790000000002,"endTime":1253.4540000000002,"body":"literally just sat down. And every single month on"},{"speaker":"1. Need to Know What You're Creating","startTime":1253.5169999999998,"endTime":1259.6439999999998,"body":"every day, I wrote it in there. You don't have to"},{"speaker":"1. Need to Know What You're Creating","startTime":1253.5169999999998,"endTime":1259.6439999999998,"body":"do this this way. Okay, I understand this. This"},{"speaker":"1. Need to Know What You're Creating","startTime":1259.708,"endTime":1265.8980000000001,"body":"may seem like a little overkill. But whenever I"},{"speaker":"1. Need to Know What You're Creating","startTime":1259.708,"endTime":1265.8980000000001,"body":"start to feel overwhelmed in the digital space, if"},{"speaker":"1. Need to Know What You're Creating","startTime":1265.962,"endTime":1272.342,"body":"I start looking at oh my gosh, this is impossible."},{"speaker":"1. Need to Know What You're Creating","startTime":1265.962,"endTime":1272.342,"body":"I can't I can't do this, my mind will kind of spin"},{"speaker":"1. Need to Know What You're Creating","startTime":1272.4050000000002,"endTime":1278.596,"body":"off like that. I have to take everything analog. I"},{"speaker":"1. Need to Know What You're Creating","startTime":1272.4050000000002,"endTime":1278.596,"body":"know maybe I'm just super old school like that."},{"speaker":"1. Need to Know What You're Creating","startTime":1278.659,"endTime":1284.7869999999998,"body":"But I will get out my whiteboard, I will get a pen"},{"speaker":"1. Need to Know What You're Creating","startTime":1278.659,"endTime":1284.7869999999998,"body":"and a piece of paper. And it helps me just not"},{"speaker":"1. Need to Know What You're Creating","startTime":1284.85,"endTime":1290.9769999999999,"body":"have as many distractions because I'm not tempted"},{"speaker":"1. Need to Know What You're Creating","startTime":1284.85,"endTime":1290.9769999999999,"body":"to you know, I should just go check my email, I"},{"speaker":"1. Need to Know What You're Creating","startTime":1291.0410000000002,"endTime":1297.4209999999998,"body":"should go look at my other calendars, or my Google"},{"speaker":"1. Need to Know What You're Creating","startTime":1291.0410000000002,"endTime":1297.4209999999998,"body":"Sheets or I should open up a sauna. Like all those"},{"speaker":"1. Need to Know What You're Creating","startTime":1297.484,"endTime":1303.801,"body":"things. I know I won't be distracted if I do it on"},{"speaker":"1. Need to Know What You're Creating","startTime":1297.484,"endTime":1303.801,"body":"pen and paper first. So this is legitimately what"},{"speaker":"1. Need to Know What You're Creating","startTime":1303.864,"endTime":1309.929,"body":"I did. So take a blank calendar template. I think"},{"speaker":"1. Need to Know What You're Creating","startTime":1303.864,"endTime":1309.929,"body":"that you should do this for 2022 It'll be here"},{"speaker":"1. Need to Know What You're Creating","startTime":1309.9920000000002,"endTime":1315.8670000000002,"body":"before we know it. This will set you up for"},{"speaker":"1. Need to Know What You're Creating","startTime":1309.9920000000002,"endTime":1315.8670000000002,"body":"success for next year. Even if even if you end up"},{"speaker":"1. Need to Know What You're Creating","startTime":1315.9299999999998,"endTime":1322.1840000000002,"body":"changing things. Six months down the road. You end"},{"speaker":"1. Need to Know What You're Creating","startTime":1315.9299999999998,"endTime":1322.1840000000002,"body":"up changing it two months from now. I think that"},{"speaker":"1. Need to Know What You're Creating","startTime":1322.2469999999998,"endTime":1328.375,"body":"it just helps so much when you can see out into"},{"speaker":"1. Need to Know What You're Creating","startTime":1322.2469999999998,"endTime":1328.375,"body":"the future. And by the way, this is what helps me"},{"speaker":"1. Need to Know What You're Creating","startTime":1328.438,"endTime":1334.755,"body":"back My content every single month, because I know"},{"speaker":"1. Need to Know What You're Creating","startTime":1328.438,"endTime":1334.755,"body":"what's coming. I know that in February, the weeks"},{"speaker":"1. Need to Know What You're Creating","startTime":1334.8180000000002,"endTime":1340.8829999999998,"body":"will be shorter. And therefore I won't have as"},{"speaker":"1. Need to Know What You're Creating","startTime":1334.8180000000002,"endTime":1340.8829999999998,"body":"much time to batch as I would in a month that has"},{"speaker":"1. Need to Know What You're Creating","startTime":1340.946,"endTime":1347.263,"body":"more weeks or more days in the month. So I can see"},{"speaker":"1. Need to Know What You're Creating","startTime":1340.946,"endTime":1347.263,"body":"when things are coming in. I know in March, we're"},{"speaker":"1. Need to Know What You're Creating","startTime":1347.326,"endTime":1353.58,"body":"going to have spring break. So I plan in December"},{"speaker":"1. Need to Know What You're Creating","startTime":1347.326,"endTime":1353.58,"body":"to take off time in March for spring break. And I"},{"speaker":"1. Need to Know What You're Creating","startTime":1353.6439999999998,"endTime":1359.9609999999998,"body":"look at my summer months and I say, You know what,"},{"speaker":"1. Need to Know What You're Creating","startTime":1353.6439999999998,"endTime":1359.9609999999998,"body":"it's gonna be a little bit harder to create brand"},{"speaker":"1. Need to Know What You're Creating","startTime":1360.024,"endTime":1366.2150000000001,"body":"new pieces of content when the kids are home for"},{"speaker":"1. Need to Know What You're Creating","startTime":1360.024,"endTime":1366.2150000000001,"body":"summer. So what can I repurpose? So I look at all"},{"speaker":"1. Need to Know What You're Creating","startTime":1366.2779999999998,"endTime":1372.469,"body":"the things that I need to create this is before"},{"speaker":"1. Need to Know What You're Creating","startTime":1366.2779999999998,"endTime":1372.469,"body":"we're repurposing anything, I'm just talking about"},{"speaker":"1. Need to Know What You're Creating","startTime":1372.5320000000002,"endTime":1378.596,"body":"baseline, what I need to create. So for most of"},{"speaker":"1. Need to Know What You're Creating","startTime":1372.5320000000002,"endTime":1378.596,"body":"you, it will probably look like social post on a"},{"speaker":"1. Need to Know What You're Creating","startTime":1378.659,"endTime":1384.7869999999998,"body":"regular basis, regular will be whatever that is"},{"speaker":"1. Need to Know What You're Creating","startTime":1378.659,"endTime":1384.7869999999998,"body":"for you. Maybe it's a podcast episode every week,"},{"speaker":"1. Need to Know What You're Creating","startTime":1384.85,"endTime":1391.1039999999998,"body":"and then maybe it's a weekly newsletter, like at a"},{"speaker":"1. Need to Know What You're Creating","startTime":1384.85,"endTime":1391.1039999999998,"body":"minimum, I would love to see you putting out one"},{"speaker":"1. Need to Know What You're Creating","startTime":1391.167,"endTime":1397.4850000000001,"body":"podcast episode, every week, one newsletter every"},{"speaker":"1. Need to Know What You're Creating","startTime":1391.167,"endTime":1397.4850000000001,"body":"week, they don't have to come out on the same day,"},{"speaker":"1. Need to Know What You're Creating","startTime":1397.5480000000002,"endTime":1403.549,"body":"you can pick whatever day that they're going to"},{"speaker":"1. Need to Know What You're Creating","startTime":1397.5480000000002,"endTime":1403.549,"body":"come out on, and some regular social post, that"},{"speaker":"1. Need to Know What You're Creating","startTime":1403.612,"endTime":1409.866,"body":"will set you up for so much more success. And it"},{"speaker":"1. Need to Know What You're Creating","startTime":1403.612,"endTime":1409.866,"body":"gives you the ability to repurpose content because"},{"speaker":"1. Need to Know What You're Creating","startTime":1409.929,"endTime":1415.9940000000001,"body":"y'all you can't repurpose something, if you're not"},{"speaker":"1. Need to Know What You're Creating","startTime":1409.929,"endTime":1415.9940000000001,"body":"creating anything, this is a really big deal."},{"speaker":"1. Need to Know What You're Creating","startTime":1416.0569999999998,"endTime":1421.5529999999999,"body":"Maybe we should have said this at the very"},{"speaker":"1. Need to Know What You're Creating","startTime":1416.0569999999998,"endTime":1421.5529999999999,"body":"beginning. If you're not creating consistent"},{"speaker":"1. Need to Know What You're Creating","startTime":1421.616,"endTime":1427.681,"body":"content, none of this will work. None of this will"},{"speaker":"1. Need to Know What You're Creating","startTime":1421.616,"endTime":1427.681,"body":"work because you won't know what's performing"},{"speaker":"1. Need to Know What You're Creating","startTime":1427.7440000000001,"endTime":1433.6819999999998,"body":"well. And you won't know what you could use as a"},{"speaker":"1. Need to Know What You're Creating","startTime":1427.7440000000001,"endTime":1433.6819999999998,"body":"podcast episode and turn it into a few social"},{"speaker":"1. Need to Know What You're Creating","startTime":1433.745,"endTime":1439.4940000000001,"body":"posts, or turn it into your newsletter. What I"},{"speaker":"1. Need to Know What You're Creating","startTime":1433.745,"endTime":1439.4940000000001,"body":"mean, you just won't know this if you're not"},{"speaker":"1. Need to Know What You're Creating","startTime":1439.5569999999998,"endTime":1445.621,"body":"creating consistent content. But like I said,"},{"speaker":"1. Need to Know What You're Creating","startTime":1439.5569999999998,"endTime":1445.621,"body":"this, like having the idea of what to expect every"},{"speaker":"1. Need to Know What You're Creating","startTime":1445.6840000000002,"endTime":1451.6860000000001,"body":"month helps me to know, oh, can I batch? Can I"},{"speaker":"1. Need to Know What You're Creating","startTime":1445.6840000000002,"endTime":1451.6860000000001,"body":"like record two or three podcast episodes today,"},{"speaker":"1. Need to Know What You're Creating","startTime":1451.7489999999998,"endTime":1458.129,"body":"instead of just one, I wouldn't be able to do that"},{"speaker":"1. Need to Know What You're Creating","startTime":1451.7489999999998,"endTime":1458.129,"body":"if I didn't know what was coming. So I want you to"},{"speaker":"1. Need to Know What You're Creating","startTime":1458.192,"endTime":1464.3200000000002,"body":"take everything, write it down. And then it's up"},{"speaker":"1. Need to Know What You're Creating","startTime":1458.192,"endTime":1464.3200000000002,"body":"to you whether you want to put it into a project"},{"speaker":"1. Need to Know What You're Creating","startTime":1464.3829999999998,"endTime":1470.511,"body":"management system, like Asana, or Google Sheets,"},{"speaker":"1. Need to Know What You're Creating","startTime":1464.3829999999998,"endTime":1470.511,"body":"or whatever you want to do. But that's the first"},{"speaker":"1. Need to Know What You're Creating","startTime":1470.574,"endTime":1476.5749999999998,"body":"step get everything down. And this is gonna take"},{"speaker":"1. Need to Know What You're Creating","startTime":1470.574,"endTime":1476.5749999999998,"body":"you a second, like it's gonna take, it's gonna"},{"speaker":"1. Need to Know What You're Creating","startTime":1476.638,"endTime":1482.9560000000001,"body":"take set aside 30 minutes, 45 minutes an hour, and"},{"speaker":"1. Need to Know What You're Creating","startTime":1476.638,"endTime":1482.9560000000001,"body":"write down every single piece of content you plan"},{"speaker":"1. Need to Know What You're Creating","startTime":1483.0189999999998,"endTime":1489.21,"body":"on creating in 2022. And don't sit there and tell"},{"speaker":"1. Need to Know What You're Creating","startTime":1483.0189999999998,"endTime":1489.21,"body":"me Well, Krystal, I can't do that. I don't know."},{"speaker":"1. Need to Know What You're Creating","startTime":1489.2730000000001,"endTime":1495.4,"body":"Yes, you do. Are you going to podcast every week?"},{"speaker":"1. Need to Know What You're Creating","startTime":1489.2730000000001,"endTime":1495.4,"body":"Okay, write that down? Are you going to send an"},{"speaker":"1. Need to Know What You're Creating","startTime":1495.4630000000002,"endTime":1501.591,"body":"email to your list? I sure hope so. Write that"},{"speaker":"1. Need to Know What You're Creating","startTime":1495.4630000000002,"endTime":1501.591,"body":"down? Are you going to create a YouTube video once"},{"speaker":"1. Need to Know What You're Creating","startTime":1501.654,"endTime":1507.592,"body":"a month, fantastic, put it on the calendar, make"},{"speaker":"1. Need to Know What You're Creating","startTime":1501.654,"endTime":1507.592,"body":"it happen. Like you can't just wish for these"},{"speaker":"1. Need to Know What You're Creating","startTime":1507.656,"endTime":1514.036,"body":"things. This is how I get stuff done. Y'all. I put"},{"speaker":"1. Need to Know What You're Creating","startTime":1507.656,"endTime":1514.036,"body":"it on my calendar, I put it on my list, and I make"},{"speaker":"1. Need to Know What You're Creating","startTime":1514.0990000000002,"endTime":1520.2269999999999,"body":"it happen. So don't just wish that things happen"},{"speaker":"1. Need to Know What You're Creating","startTime":1514.0990000000002,"endTime":1520.2269999999999,"body":"actually take action to make them happen. I feel"},{"speaker":"1. Need to Know What You're Creating","startTime":1520.29,"endTime":1526.5439999999999,"body":"like I'm going on soapbox. Okay, I'm gonna, we're"},{"speaker":"1. Need to Know What You're Creating","startTime":1520.29,"endTime":1526.5439999999999,"body":"just gonna keep going with this, we're gonna keep"},{"speaker":"1. Need to Know What You're Creating","startTime":1526.607,"endTime":1530.8400000000001,"body":"going. So that's number one, you need to know what"},{"speaker":"1. Need to Know What You're Creating","startTime":1526.607,"endTime":1530.8400000000001,"body":"you're creating."},{"speaker":"2. Content Calendars","startTime":1530.8400000000001,"endTime":1535.4180000000001,"body":"Number two, I recommend"},{"speaker":"2. Content Calendars","startTime":1530.8400000000001,"endTime":1535.4180000000001,"body":"having separate content calendars for each type of"},{"speaker":"2. Content Calendars","startTime":1535.48,"endTime":1540.8629999999998,"body":"content. Now, hang on, before we get a little"},{"speaker":"2. Content Calendars","startTime":1535.48,"endTime":1540.8629999999998,"body":"crazy here. I don't want you to create 17"},{"speaker":"2. Content Calendars","startTime":1540.9250000000002,"endTime":1547.0500000000002,"body":"different Google Sheets and click ups and a saunas"},{"speaker":"2. Content Calendars","startTime":1540.9250000000002,"endTime":1547.0500000000002,"body":"and all these different things, air tables, just"},{"speaker":"2. Content Calendars","startTime":1547.112,"endTime":1553.051,"body":"because you say, Oh, well, I gotta keep it all"},{"speaker":"2. Content Calendars","startTime":1547.112,"endTime":1553.051,"body":"separate. And I need to do this. No, no. What I'm"},{"speaker":"2. Content Calendars","startTime":1553.1129999999998,"endTime":1558.991,"body":"saying is, you could literally have one Google"},{"speaker":"2. Content Calendars","startTime":1553.1129999999998,"endTime":1558.991,"body":"Sheet like the actual, I don't know, what do you"},{"speaker":"2. Content Calendars","startTime":1559.0529999999999,"endTime":1565.116,"body":"call that? The database? Like when it's one and"},{"speaker":"2. Content Calendars","startTime":1559.0529999999999,"endTime":1565.116,"body":"you have multiple sheets within a project? I don't"},{"speaker":"2. Content Calendars","startTime":1565.1779999999999,"endTime":1571.1799999999998,"body":"know. What is it? I don't know what it's called."},{"speaker":"2. Content Calendars","startTime":1565.1779999999999,"endTime":1571.1799999999998,"body":"Somebody out there is like screaming the name of"},{"speaker":"2. Content Calendars","startTime":1571.2420000000002,"endTime":1577.429,"body":"what it is right now. And I don't know what it is."},{"speaker":"2. Content Calendars","startTime":1571.2420000000002,"endTime":1577.429,"body":"So the Google sheet that has multiple tabs at the"},{"speaker":"2. Content Calendars","startTime":1577.491,"endTime":1583.6779999999999,"body":"bottom, that's what I'm saying. So you could have"},{"speaker":"2. Content Calendars","startTime":1577.491,"endTime":1583.6779999999999,"body":"one of those that is literally called your content"},{"speaker":"2. Content Calendars","startTime":1583.7399999999998,"endTime":1589.9270000000001,"body":"calendar. And you could have one for your podcast,"},{"speaker":"2. Content Calendars","startTime":1583.7399999999998,"endTime":1589.9270000000001,"body":"one for your newsletter, one, four, whatever. And"},{"speaker":"2. Content Calendars","startTime":1589.989,"endTime":1595.8670000000002,"body":"then you can create a calendar within there. I do"},{"speaker":"2. Content Calendars","startTime":1589.989,"endTime":1595.8670000000002,"body":"all of this within Asana, because I'm able to"},{"speaker":"2. Content Calendars","startTime":1595.929,"endTime":1602.054,"body":"assign dates to when things are due. Because this"},{"speaker":"2. Content Calendars","startTime":1595.929,"endTime":1602.054,"body":"is kind of the next step is whenever you have all"},{"speaker":"2. Content Calendars","startTime":1602.116,"endTime":1608.241,"body":"of the content you need to create. Then you go and"},{"speaker":"2. Content Calendars","startTime":1602.116,"endTime":1608.241,"body":"you look at your calendars side by side. So this"},{"speaker":"2. Content Calendars","startTime":1608.3029999999999,"endTime":1613.748,"body":"is what I will do. I will pull up I have two"},{"speaker":"2. Content Calendars","startTime":1608.3029999999999,"endTime":1613.748,"body":"Google Sheets, main ones that I use for the"},{"speaker":"2. Content Calendars","startTime":1613.81,"endTime":1619.7489999999998,"body":"podcast and my YouTube. These are the main ones"},{"speaker":"2. Content Calendars","startTime":1613.81,"endTime":1619.7489999999998,"body":"that I do. My newsletter is just kind of a given"},{"speaker":"2. Content Calendars","startTime":1619.8110000000001,"endTime":1625.565,"body":"that I'm going to write something every single"},{"speaker":"2. Content Calendars","startTime":1619.8110000000001,"endTime":1625.565,"body":"week so I don't have a content calendar for my"},{"speaker":"2. Content Calendars","startTime":1625.627,"endTime":1631.629,"body":"newsletter. I just know that email is going to go"},{"speaker":"2. Content Calendars","startTime":1625.627,"endTime":1631.629,"body":"out on Friday. Most of the time I'm asking what"},{"speaker":"2. Content Calendars","startTime":1631.69,"endTime":1637.259,"body":"Oh, Want to read about, like Friday morning,"},{"speaker":"2. Content Calendars","startTime":1631.69,"endTime":1637.259,"body":"because I write those every morning or night,"},{"speaker":"2. Content Calendars","startTime":1637.321,"endTime":1643.5079999999998,"body":"every morning, every Friday morning. I don't know"},{"speaker":"2. Content Calendars","startTime":1637.321,"endTime":1643.5079999999998,"body":"if y'all know this. Some of you know this, because"},{"speaker":"2. Content Calendars","startTime":1643.5700000000002,"endTime":1649.6329999999998,"body":"you've been around here for a while. But my email"},{"speaker":"2. Content Calendars","startTime":1643.5700000000002,"endTime":1649.6329999999998,"body":"newsletters that you get on Friday, I hand write"},{"speaker":"2. Content Calendars","startTime":1649.6950000000002,"endTime":1655.759,"body":"those in the morning, Friday morning, then I typed"},{"speaker":"2. Content Calendars","startTime":1649.6950000000002,"endTime":1655.759,"body":"them up and I send them out. It's my process. I"},{"speaker":"2. Content Calendars","startTime":1655.8200000000002,"endTime":1662.069,"body":"don't know if it makes sense for anybody else. But"},{"speaker":"2. Content Calendars","startTime":1655.8200000000002,"endTime":1662.069,"body":"it's what works for me. And so when you're looking"},{"speaker":"2. Content Calendars","startTime":1662.1309999999999,"endTime":1668.071,"body":"at my two calendars, right, I have my podcast"},{"speaker":"2. Content Calendars","startTime":1662.1309999999999,"endTime":1668.071,"body":"calendar and my YouTube calendar, I don't have one"},{"speaker":"2. Content Calendars","startTime":1668.1329999999998,"endTime":1674.2579999999998,"body":"for my newsletter, and I typically don't have one"},{"speaker":"2. Content Calendars","startTime":1668.1329999999998,"endTime":1674.2579999999998,"body":"for social media, because Ding ding ding. This is"},{"speaker":"2. Content Calendars","startTime":1674.3200000000002,"endTime":1680.3829999999998,"body":"where the content repurposing really comes into"},{"speaker":"2. Content Calendars","startTime":1674.3200000000002,"endTime":1680.3829999999998,"body":"play. Because if I am publishing a podcast episode"},{"speaker":"2. Content Calendars","startTime":1680.4450000000002,"endTime":1686.3850000000002,"body":"on Tuesday, well, it just makes sense to talk"},{"speaker":"2. Content Calendars","startTime":1680.4450000000002,"endTime":1686.3850000000002,"body":"about that new episode on social media on Tuesday."},{"speaker":"2. Content Calendars","startTime":1686.4470000000001,"endTime":1691.8919999999998,"body":"And if I'm putting out a YouTube video on"},{"speaker":"2. Content Calendars","startTime":1686.4470000000001,"endTime":1691.8919999999998,"body":"Wednesday, it makes sense to me to publish the"},{"speaker":"2. Content Calendars","startTime":1691.9540000000002,"endTime":1697.8310000000001,"body":"like a snippet, a clip of that video onto social"},{"speaker":"2. Content Calendars","startTime":1691.9540000000002,"endTime":1697.8310000000001,"body":"media on Wednesday. So that is how like on the"},{"speaker":"2. Content Calendars","startTime":1697.893,"endTime":1703.7089999999998,"body":"most basic level I will repurpose content is just"},{"speaker":"2. Content Calendars","startTime":1697.893,"endTime":1703.7089999999998,"body":"by chopping it down and sharing it on social"},{"speaker":"2. Content Calendars","startTime":1703.7710000000002,"endTime":1709.7730000000001,"body":"media. But my secret for overlapping and cross"},{"speaker":"2. Content Calendars","startTime":1703.7710000000002,"endTime":1709.7730000000001,"body":"promoting the repurposing of a podcast episode and"},{"speaker":"2. Content Calendars","startTime":1709.8339999999998,"endTime":1715.65,"body":"a YouTube video is I plan all of these things"},{"speaker":"2. Content Calendars","startTime":1709.8339999999998,"endTime":1715.65,"body":"strategically in advance, because I will look at"},{"speaker":"2. Content Calendars","startTime":1715.712,"endTime":1721.5900000000001,"body":"one piece of content. For example, I knew after"},{"speaker":"2. Content Calendars","startTime":1715.712,"endTime":1721.5900000000001,"body":"she podcast when I talked about repurposing and"},{"speaker":"2. Content Calendars","startTime":1721.652,"endTime":1727.2199999999998,"body":"that talk, I was going to use that content,"},{"speaker":"2. Content Calendars","startTime":1721.652,"endTime":1727.2199999999998,"body":"because I knew October was going to be a crazy"},{"speaker":"2. Content Calendars","startTime":1727.2820000000002,"endTime":1733.284,"body":"month for me. And I thought, You know what, I'm"},{"speaker":"2. Content Calendars","startTime":1727.2820000000002,"endTime":1733.284,"body":"just gonna talk about something that I know I can"},{"speaker":"2. Content Calendars","startTime":1733.346,"endTime":1739.3470000000002,"body":"use for my audience. That was intentional. That"},{"speaker":"2. Content Calendars","startTime":1733.346,"endTime":1739.3470000000002,"body":"was very intentional from the very beginning. And"},{"speaker":"2. Content Calendars","startTime":1739.409,"endTime":1745.473,"body":"I was only able to do that, because I knew that"},{"speaker":"2. Content Calendars","startTime":1739.409,"endTime":1745.473,"body":"she podcasts was coming up in October. And because"},{"speaker":"2. Content Calendars","startTime":1745.534,"endTime":1751.536,"body":"of the way I look at my content, I can look at it"},{"speaker":"2. Content Calendars","startTime":1745.534,"endTime":1751.536,"body":"and say, Okay, what am I doing every month? And"},{"speaker":"2. Content Calendars","startTime":1751.598,"endTime":1757.661,"body":"can I repurpose some of this? I asked this every"},{"speaker":"2. Content Calendars","startTime":1751.598,"endTime":1757.661,"body":"single month, like I can look at a December right"},{"speaker":"2. Content Calendars","startTime":1757.723,"endTime":1763.848,"body":"now and say, what's coming up in December, that I"},{"speaker":"2. Content Calendars","startTime":1757.723,"endTime":1763.848,"body":"can repurpose, but honestly, to be really honest,"},{"speaker":"2. Content Calendars","startTime":1763.9099999999999,"endTime":1769.6640000000002,"body":"I did stuff in November with the intention of"},{"speaker":"2. Content Calendars","startTime":1763.9099999999999,"endTime":1769.6640000000002,"body":"repurposing it in December, because that is how"},{"speaker":"2. Content Calendars","startTime":1769.726,"endTime":1775.48,"body":"far in advance I'm looking at my calendar, if"},{"speaker":"2. Content Calendars","startTime":1769.726,"endTime":1775.48,"body":"you've been around here, and I'll link to it in"},{"speaker":"2. Content Calendars","startTime":1775.542,"endTime":1781.42,"body":"the show notes. But I've created lots of content"},{"speaker":"2. Content Calendars","startTime":1775.542,"endTime":1781.42,"body":"about planning content every quarter, and what"},{"speaker":"2. Content Calendars","startTime":1781.482,"endTime":1787.2980000000002,"body":"that looks like. And so I'm always looking ahead"},{"speaker":"2. Content Calendars","startTime":1781.482,"endTime":1787.2980000000002,"body":"at not just what I'm going to create, but I'm"},{"speaker":"2. Content Calendars","startTime":1787.3600000000001,"endTime":1793.299,"body":"looking at the possibilities for repurposing it."},{"speaker":"2. Content Calendars","startTime":1787.3600000000001,"endTime":1793.299,"body":"Whether it's a live stream, it's a presentation"},{"speaker":"2. Content Calendars","startTime":1793.3609999999999,"endTime":1799.301,"body":"and someone else's membership. I'm always asking,"},{"speaker":"2. Content Calendars","startTime":1793.3609999999999,"endTime":1799.301,"body":"Can I use this for something else? And I think"},{"speaker":"2. Content Calendars","startTime":1799.3629999999998,"endTime":1805.426,"body":"that that's another secret to it is like, can I"},{"speaker":"2. Content Calendars","startTime":1799.3629999999998,"endTime":1805.426,"body":"use this for a YouTube video? Sometimes the answer"},{"speaker":"2. Content Calendars","startTime":1805.4879999999998,"endTime":1811.366,"body":"is yes. And sometimes it's no you're doing this"},{"speaker":"2. Content Calendars","startTime":1805.4879999999998,"endTime":1811.366,"body":"for someone else like this is their technically"},{"speaker":"2. Content Calendars","startTime":1811.4279999999999,"endTime":1816.873,"body":"their content that you're presenting in their"},{"speaker":"2. Content Calendars","startTime":1811.4279999999999,"endTime":1816.873,"body":"group. But I'm like, Yeah, but I'm the one"},{"speaker":"2. Content Calendars","startTime":1816.9340000000002,"endTime":1822.5030000000002,"body":"creating it, I can share these. I'll just re"},{"speaker":"2. Content Calendars","startTime":1816.9340000000002,"endTime":1822.5030000000002,"body":"record myself. I have all my notes. I'll just"},{"speaker":"2. Content Calendars","startTime":1822.565,"endTime":1828.4430000000002,"body":"recreate the presentation. I've actually done that"},{"speaker":"2. Content Calendars","startTime":1822.565,"endTime":1828.4430000000002,"body":"many times recently on this podcast. So when"},{"speaker":"2. Content Calendars","startTime":1828.504,"endTime":1834.1970000000001,"body":"you're repurposing, like you can think about"},{"speaker":"2. Content Calendars","startTime":1828.504,"endTime":1834.1970000000001,"body":"podcasts, YouTube, email, social post, wherever"},{"speaker":"2. Content Calendars","startTime":1834.259,"endTime":1840.074,"body":"else you're going to create content, but just"},{"speaker":"2. Content Calendars","startTime":1834.259,"endTime":1840.074,"body":"always ask, Can I reuse this for something else."},{"speaker":"2. Content Calendars","startTime":1840.136,"endTime":1846.2620000000002,"body":"So having a separate calendars to keep everything"},{"speaker":"2. Content Calendars","startTime":1840.136,"endTime":1846.2620000000002,"body":"pulled up at the same time can be really helpful."},{"speaker":"2. Content Calendars","startTime":1846.324,"endTime":1851.15,"body":"But maybe you find another way that works best for"},{"speaker":"2. Content Calendars","startTime":1846.324,"endTime":1851.15,"body":"you. That's just what I do."},{"speaker":"3. Know What is Realistic for You","startTime":1851.15,"endTime":1854.964,"body":"And then the"},{"speaker":"3. Know What is Realistic for You","startTime":1851.15,"endTime":1854.964,"body":"third thing that I want to tell you when you're"},{"speaker":"3. Know What is Realistic for You","startTime":1855.027,"endTime":1861.13,"body":"creating a plan for repurposing your content is"},{"speaker":"3. Know What is Realistic for You","startTime":1855.027,"endTime":1861.13,"body":"know what's realistic for you. I've already told"},{"speaker":"3. Know What is Realistic for You","startTime":1861.1930000000002,"endTime":1867.359,"body":"you, this is what I do. This does not have to be"},{"speaker":"3. Know What is Realistic for You","startTime":1861.1930000000002,"endTime":1867.359,"body":"the end all be all plan for every creator that's"},{"speaker":"3. Know What is Realistic for You","startTime":1867.4230000000002,"endTime":1873.525,"body":"out there. But I think that you have to know what"},{"speaker":"3. Know What is Realistic for You","startTime":1867.4230000000002,"endTime":1873.525,"body":"is realistic for you. And what is the priority"},{"speaker":"3. Know What is Realistic for You","startTime":1873.589,"endTime":1879.755,"body":"piece of content. This is what I always always"},{"speaker":"3. Know What is Realistic for You","startTime":1873.589,"endTime":1879.755,"body":"always say, what is the priority? And the way that"},{"speaker":"3. Know What is Realistic for You","startTime":1879.8180000000002,"endTime":1885.857,"body":"I'm able to determine this is my podcast at the"},{"speaker":"3. Know What is Realistic for You","startTime":1879.8180000000002,"endTime":1885.857,"body":"end of the day is the priority piece of content"},{"speaker":"3. Know What is Realistic for You","startTime":1885.9209999999998,"endTime":1892.15,"body":"for me. The reason is because I know I can walk"},{"speaker":"3. Know What is Realistic for You","startTime":1885.9209999999998,"endTime":1892.15,"body":"away from YouTube tomorrow and I would still still"},{"speaker":"3. Know What is Realistic for You","startTime":1892.214,"endTime":1898.634,"body":"get tons of video views. Why do I know that? Well,"},{"speaker":"3. Know What is Realistic for You","startTime":1892.214,"endTime":1898.634,"body":"because I set up my YouTube to be SEO friendly and"},{"speaker":"3. Know What is Realistic for You","startTime":1898.6979999999999,"endTime":1904.482,"body":"search friendly. So when someone Google's"},{"speaker":"3. Know What is Realistic for You","startTime":1898.6979999999999,"endTime":1904.482,"body":"something or someone goes to YouTube and searches"},{"speaker":"3. Know What is Realistic for You","startTime":1904.5459999999998,"endTime":1910.458,"body":"for a specific video, my information will likely"},{"speaker":"3. Know What is Realistic for You","startTime":1904.5459999999998,"endTime":1910.458,"body":"pop up for specific keywords because that is"},{"speaker":"3. Know What is Realistic for You","startTime":1910.5210000000002,"endTime":1916.942,"body":"intentional. That is the way that I set it up so I"},{"speaker":"3. Know What is Realistic for You","startTime":1910.5210000000002,"endTime":1916.942,"body":"could walk away from YouTube for a little bit if I"},{"speaker":"3. Know What is Realistic for You","startTime":1917.005,"endTime":1923.1080000000002,"body":"absolutely needed to. But with the podcast, I'm"},{"speaker":"3. Know What is Realistic for You","startTime":1917.005,"endTime":1923.1080000000002,"body":"always looking at how can I stay consistent? How"},{"speaker":"3. Know What is Realistic for You","startTime":1923.1709999999998,"endTime":1929.337,"body":"can I make this work? That is always the price For"},{"speaker":"3. Know What is Realistic for You","startTime":1923.1709999999998,"endTime":1929.337,"body":"me, it's why I'm here. Like, actually what I'm"},{"speaker":"3. Know What is Realistic for You","startTime":1929.4009999999998,"endTime":1935.5030000000002,"body":"recording this today, I'm batching YouTube videos"},{"speaker":"3. Know What is Realistic for You","startTime":1929.4009999999998,"endTime":1935.5030000000002,"body":"because I'm going to be or not YouTube videos,"},{"speaker":"3. Know What is Realistic for You","startTime":1935.567,"endTime":1941.7330000000002,"body":"podcast episodes, because I'm going to be out of"},{"speaker":"3. Know What is Realistic for You","startTime":1935.567,"endTime":1941.7330000000002,"body":"town over the Thanksgiving holiday. And I wanted"},{"speaker":"3. Know What is Realistic for You","startTime":1941.7959999999998,"endTime":1947.962,"body":"to make sure that I had podcast episodes that are"},{"speaker":"3. Know What is Realistic for You","startTime":1941.7959999999998,"endTime":1947.962,"body":"going out. This is a priority for me to show up"},{"speaker":"3. Know What is Realistic for You","startTime":1948.0259999999998,"endTime":1953.938,"body":"every single week for this podcast. But maybe"},{"speaker":"3. Know What is Realistic for You","startTime":1948.0259999999998,"endTime":1953.938,"body":"that's not your priority. Maybe your podcast is"},{"speaker":"3. Know What is Realistic for You","startTime":1954.0010000000002,"endTime":1960.1039999999998,"body":"second to something else that you want to make"},{"speaker":"3. Know What is Realistic for You","startTime":1954.0010000000002,"endTime":1960.1039999999998,"body":"sure that you're creating every single week. So I"},{"speaker":"3. Know What is Realistic for You","startTime":1960.167,"endTime":1966.397,"body":"want you to do what, what the best thing that's"},{"speaker":"3. Know What is Realistic for You","startTime":1960.167,"endTime":1966.397,"body":"going to be for you, at the end of the day, that's"},{"speaker":"3. Know What is Realistic for You","startTime":1966.46,"endTime":1972.563,"body":"really what is most important. So just to recap"},{"speaker":"3. Know What is Realistic for You","startTime":1966.46,"endTime":1972.563,"body":"real fast, you need to know what type of content"},{"speaker":"3. Know What is Realistic for You","startTime":1972.6260000000002,"endTime":1978.538,"body":"you're creating, you should have separate content"},{"speaker":"3. Know What is Realistic for You","startTime":1972.6260000000002,"endTime":1978.538,"body":"calendars, but they can all tie back to one"},{"speaker":"3. Know What is Realistic for You","startTime":1978.6019999999999,"endTime":1984.895,"body":"another. So I'm not saying that you have to have"},{"speaker":"3. Know What is Realistic for You","startTime":1978.6019999999999,"endTime":1984.895,"body":"four different Asana boards or all these different"},{"speaker":"3. Know What is Realistic for You","startTime":1984.958,"endTime":1990.8069999999998,"body":"projects and different creation systems. You don't"},{"speaker":"3. Know What is Realistic for You","startTime":1984.958,"endTime":1990.8069999999998,"body":"have to do that. But I do think that it's"},{"speaker":"3. Know What is Realistic for You","startTime":1990.87,"endTime":1997.1,"body":"important that you do separate them, even if it's"},{"speaker":"3. Know What is Realistic for You","startTime":1990.87,"endTime":1997.1,"body":"just by a color, right? You can color code a lot"},{"speaker":"3. Know What is Realistic for You","startTime":1997.163,"endTime":2003.3290000000002,"body":"of these project management systems. But like for"},{"speaker":"3. Know What is Realistic for You","startTime":1997.163,"endTime":2003.3290000000002,"body":"me, I have my content calendar set up in Asana."},{"speaker":"3. Know What is Realistic for You","startTime":2003.393,"endTime":2009.6219999999998,"body":"I'm going to link to a YouTube video where I show"},{"speaker":"3. Know What is Realistic for You","startTime":2003.393,"endTime":2009.6219999999998,"body":"you I walk you through how I have a sauna setup."},{"speaker":"3. Know What is Realistic for You","startTime":2009.6860000000001,"endTime":2015.8519999999999,"body":"But the way that I have it is I can separate and"},{"speaker":"3. Know What is Realistic for You","startTime":2009.6860000000001,"endTime":2015.8519999999999,"body":"see oh, this a podcast episode. That's a YouTube"},{"speaker":"3. Know What is Realistic for You","startTime":2015.9160000000002,"endTime":2021.7640000000001,"body":"video. These are my weekly emails. Like I put"},{"speaker":"3. Know What is Realistic for You","startTime":2015.9160000000002,"endTime":2021.7640000000001,"body":"everything in there. Because I want to know, I"},{"speaker":"3. Know What is Realistic for You","startTime":2021.8270000000002,"endTime":2028.12,"body":"want to know what content is coming up. That way I"},{"speaker":"3. Know What is Realistic for You","startTime":2021.8270000000002,"endTime":2028.12,"body":"can ask the question, What can I repurpose? What"},{"speaker":"3. Know What is Realistic for You","startTime":2028.1840000000002,"endTime":2034.223,"body":"can I use for this episode? What can I use for"},{"speaker":"3. Know What is Realistic for You","startTime":2028.1840000000002,"endTime":2034.223,"body":"this YouTube video instead of just saying, oh my"},{"speaker":"3. Know What is Realistic for You","startTime":2034.286,"endTime":2040.1979999999999,"body":"gosh, I have to create a brand new piece of"},{"speaker":"3. Know What is Realistic for You","startTime":2034.286,"endTime":2040.1979999999999,"body":"content every single time. No, you don't know you"},{"speaker":"3. Know What is Realistic for You","startTime":2040.2620000000002,"endTime":2046.5549999999998,"body":"don't. That's a lie. That's a lie. That's a myth."},{"speaker":"3. Know What is Realistic for You","startTime":2040.2620000000002,"endTime":2046.5549999999998,"body":"myth busted. This is when I wish I had like sound"},{"speaker":"3. Know What is Realistic for You","startTime":2046.6190000000001,"endTime":2053.23,"body":"effects or something like BOOM! Myth busted! It"},{"speaker":"3. Know What is Realistic for You","startTime":2046.6190000000001,"endTime":2053.23,"body":"was a weird noise. I probably shouldn't do that anymore."},{"speaker":"Outro","startTime":2053.23,"endTime":2057.88,"body":"But that's all I have for you today. Please"},{"speaker":"Outro","startTime":2053.23,"endTime":2057.88,"body":"go to the show notes, KrystalProffitt.com/episode3"},{"speaker":"Outro","startTime":2057.88,"endTime":2063.88,"body":"9 to check out all the things we have so many th"},{"speaker":"Outro","startTime":2057.88,"endTime":2063.88,"body":"ngs on content repurposing, but if you have any ot"},{"speaker":"Outro","startTime":2063.88,"endTime":2069.67,"body":"er specific questions, reach out. Please don't he"},{"speaker":"Outro","startTime":2063.88,"endTime":2069.67,"body":"itate to reach out send me a DM on Instagram at Kr"},{"speaker":"Outro","startTime":2069.67,"endTime":2075.49,"body":"stal Proffitt, TX. I would love to answer your spe"},{"speaker":"Outro","startTime":2069.67,"endTime":2075.49,"body":"ific question and maybe even have you on the show"},{"speaker":"Outro","startTime":2075.49,"endTime":2080.29,"body":"to ask your specific question. We have a lot of f"},{"speaker":"Outro","startTime":2075.49,"endTime":2080.29,"body":"n segments. I've been thinking about trying in"},{"speaker":"Outro","startTime":2080.29,"endTime":2084.37,"body":"the future. And if that's something you w"},{"speaker":"Outro","startTime":2080.29,"endTime":2084.37,"body":"uld love to do, please reach out and let me know"},{"speaker":"Outro","startTime":2084.37,"endTime":2089.05,"body":"But that's all I have for you today. So make"},{"speaker":"Outro","startTime":2084.37,"endTime":2089.05,"body":"ure you hit the subscribe or follow button w"},{"speaker":"Outro","startTime":2089.05,"endTime":2095.35,"body":"erever you're listening to this podcast. And as"},{"speaker":"Outro","startTime":2089.05,"endTime":2095.35,"body":"always remember, keep it up. We all have to sta"},{"speaker":"Outro","startTime":2095.35,"endTime":2097.03,"body":"t somewhere."}]}