{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.359,"endTime":140.976,"body":"We are going to nerd out today, there's"},{"speaker":"Intro","startTime":135.359,"endTime":140.976,"body":"just no better way to start this episode other"},{"speaker":"Intro","startTime":141.041,"endTime":147.572,"body":"than with a disclaimer that it's going to be super"},{"speaker":"Intro","startTime":141.041,"endTime":147.572,"body":"nerdy. Okay? Let's just, we're calling it like it"},{"speaker":"Intro","startTime":147.638,"endTime":153.84300000000002,"body":"is I'm not trying to hide my crazy. We are nerding"},{"speaker":"Intro","startTime":147.638,"endTime":153.84300000000002,"body":"out on marketing today, we're nerding out on"},{"speaker":"Intro","startTime":153.90800000000002,"endTime":159.982,"body":"marketing and podcasting, two of my favorite"},{"speaker":"Intro","startTime":153.90800000000002,"endTime":159.982,"body":"favorite things. And you could probably even say"},{"speaker":"Intro","startTime":160.048,"endTime":166.318,"body":"like, Krystal, how is this gonna be any different?"},{"speaker":"Intro","startTime":160.048,"endTime":166.318,"body":"Don't you always nerd out on these things? Or"},{"speaker":"Intro","startTime":166.383,"endTime":172.523,"body":"going deep today? Because we are going to talk"},{"speaker":"Intro","startTime":166.383,"endTime":172.523,"body":"about understanding your audience's habits. And"},{"speaker":"Intro","startTime":172.58800000000002,"endTime":178.924,"body":"what that looks like. This is something that I've"},{"speaker":"Intro","startTime":172.58800000000002,"endTime":178.924,"body":"been getting a lot more follow up questions. If"},{"speaker":"Intro","startTime":178.989,"endTime":185.52,"body":"you listen to my recent episode all about how do I"},{"speaker":"Intro","startTime":178.989,"endTime":185.52,"body":"know if my podcast message is working? Whenever I"},{"speaker":"Intro","startTime":185.586,"endTime":191.856,"body":"did that initial training, and then you know,"},{"speaker":"Intro","startTime":185.586,"endTime":191.856,"body":"since that episode has been published, I have done"},{"speaker":"Intro","startTime":191.921,"endTime":198.387,"body":"exactly what I said to do in that episode, which"},{"speaker":"Intro","startTime":191.921,"endTime":198.387,"body":"is ask then listen, then ask a follow-up question."},{"speaker":"Intro","startTime":198.453,"endTime":204.85399999999998,"body":"Because people will tell me, Oh, that information"},{"speaker":"Intro","startTime":198.453,"endTime":204.85399999999998,"body":"was helpful. And then the first thing I asked or"},{"speaker":"Intro","startTime":204.919,"endTime":211.18900000000002,"body":"first thing I say back to them is thank you, what"},{"speaker":"Intro","startTime":204.919,"endTime":211.18900000000002,"body":"did you find most helpful? And from there that"},{"speaker":"Intro","startTime":211.25400000000002,"endTime":217.655,"body":"starts like a follow-up conversation that can help"},{"speaker":"Intro","startTime":211.25400000000002,"endTime":217.655,"body":"me one understand my audience that I'm actually"},{"speaker":"Intro","startTime":217.721,"endTime":224.056,"body":"delivering that message to, but to it helps me"},{"speaker":"Intro","startTime":217.721,"endTime":224.056,"body":"realize, oh, man, I totally why have we not talked"},{"speaker":"Intro","startTime":224.121,"endTime":229.804,"body":"about this more, we need to talk about"},{"speaker":"Intro","startTime":224.121,"endTime":229.804,"body":"understanding your audience, the people that are"},{"speaker":"Intro","startTime":229.869,"endTime":236.27,"body":"currently listening to your podcast, as well as"},{"speaker":"Intro","startTime":229.869,"endTime":236.27,"body":"who you want to listen to your show in the future."},{"speaker":"Intro","startTime":236.335,"endTime":242.671,"body":"So that's what we're talking about today. So let's"},{"speaker":"Intro","startTime":236.335,"endTime":242.671,"body":"get right to it. Welcome to the profit podcast"},{"speaker":"Intro","startTime":242.736,"endTime":249.137,"body":"where we teach entrepreneurs how to start launch"},{"speaker":"Intro","startTime":242.736,"endTime":249.137,"body":"and market their podcast. I'm your host, Krystal,"},{"speaker":"Intro","startTime":249.202,"endTime":255.407,"body":"Proffitt, and I'm so excited that you're here."},{"speaker":"Intro","startTime":249.202,"endTime":255.407,"body":"Thanks for hanging out with me today. Because if"},{"speaker":"Intro","startTime":255.473,"endTime":261.677,"body":"you've been trying to figure out the world of"},{"speaker":"Intro","startTime":255.473,"endTime":261.677,"body":"podcasting, think of this show as the time-saving"},{"speaker":"Intro","startTime":261.743,"endTime":266.25,"body":"shortcut you've been looking for. So let's get"},{"speaker":"Intro","startTime":261.743,"endTime":266.25,"body":"right to it, shall we?"},{"speaker":"How I Understand My Audience","startTime":270.93,"endTime":276.21000000000004,"body":"So let me tell you a"},{"speaker":"How I Understand My Audience","startTime":270.93,"endTime":276.21000000000004,"body":"quick story about when I engage with people in"},{"speaker":"How I Understand My Audience","startTime":276.21000000000004,"endTime":281.58000000000004,"body":"this community, which I know that you're part of"},{"speaker":"How I Understand My Audience","startTime":276.21000000000004,"endTime":281.58000000000004,"body":"my audience, but it's kind of like a whole meta"},{"speaker":"How I Understand My Audience","startTime":281.58000000000004,"endTime":285.81,"body":"thing, because you're part of my audience. But I"},{"speaker":"How I Understand My Audience","startTime":281.58000000000004,"endTime":285.81,"body":"also know that it's kind of like, you're my"},{"speaker":"How I Understand My Audience","startTime":285.81,"endTime":292.62,"body":"student, because I'm here as your podcast coach."},{"speaker":"How I Understand My Audience","startTime":285.81,"endTime":292.62,"body":"So when I have conversations with people within"},{"speaker":"How I Understand My Audience","startTime":292.62,"endTime":300.69,"body":"our community, I understand what my audience"},{"speaker":"How I Understand My Audience","startTime":292.62,"endTime":300.69,"body":"really wants. And this baffles people, like it"},{"speaker":"How I Understand My Audience","startTime":300.69,"endTime":305.58000000000004,"body":"will have people whenever I tell them, Oh, they"},{"speaker":"How I Understand My Audience","startTime":300.69,"endTime":305.58000000000004,"body":"want exactly this, this and this, they look at me"},{"speaker":"How I Understand My Audience","startTime":305.58000000000004,"endTime":313.53,"body":"like, how do you know? Like, how do you actually"},{"speaker":"How I Understand My Audience","startTime":305.58000000000004,"endTime":313.53,"body":"know, because with podcasters, if you're brand"},{"speaker":"How I Understand My Audience","startTime":313.53,"endTime":319.28999999999996,"body":"new, you may not know this, you may not know, if"},{"speaker":"How I Understand My Audience","startTime":313.53,"endTime":319.28999999999996,"body":"you haven't been putting out consistent content"},{"speaker":"How I Understand My Audience","startTime":319.28999999999996,"endTime":325.89,"body":"for a few consecutive weeks, then you may not know"},{"speaker":"How I Understand My Audience","startTime":319.28999999999996,"endTime":325.89,"body":"exactly what your audience wants. But if you've"},{"speaker":"How I Understand My Audience","startTime":325.89,"endTime":333.6,"body":"been podcasting for three months, six months, 12"},{"speaker":"How I Understand My Audience","startTime":325.89,"endTime":333.6,"body":"months, then you should have a pretty good idea,"},{"speaker":"How I Understand My Audience","startTime":333.6,"endTime":339.78,"body":"especially if you've been podcasting for at least"},{"speaker":"How I Understand My Audience","startTime":333.6,"endTime":339.78,"body":"12 months, what your audience wants from you what"},{"speaker":"How I Understand My Audience","startTime":339.78,"endTime":345.39,"body":"type of content they respond to. And what we're"},{"speaker":"How I Understand My Audience","startTime":339.78,"endTime":345.39,"body":"going to do today is I'm actually going to dive"},{"speaker":"How I Understand My Audience","startTime":345.39,"endTime":351.57,"body":"through some of my own strategies for how I know"},{"speaker":"How I Understand My Audience","startTime":345.39,"endTime":351.57,"body":"without a shadow of a doubt what my audience"},{"speaker":"How I Understand My Audience","startTime":351.57,"endTime":359.46000000000004,"body":"really wants. But we're also going to dive into"},{"speaker":"How I Understand My Audience","startTime":351.57,"endTime":359.46000000000004,"body":"some resources that I have used to understand the"},{"speaker":"How I Understand My Audience","startTime":359.49,"endTime":366.42,"body":"bigger population of all podcast listeners. So"},{"speaker":"How I Understand My Audience","startTime":359.49,"endTime":366.42,"body":"we're going to go pretty micro, as they say right"},{"speaker":"How I Understand My Audience","startTime":366.42,"endTime":372.12,"body":"now, and then we're going to go into the macro"},{"speaker":"How I Understand My Audience","startTime":366.42,"endTime":372.12,"body":"later on. But I know that if you're listening to"},{"speaker":"How I Understand My Audience","startTime":372.12,"endTime":377.78999999999996,"body":"this podcast, you want to know what I'm doing. You"},{"speaker":"How I Understand My Audience","startTime":372.12,"endTime":377.78999999999996,"body":"want to know how I can tell you without a shadow"},{"speaker":"How I Understand My Audience","startTime":377.78999999999996,"endTime":381.33000000000004,"body":"of a doubt, what my audience really responds to."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":381.6,"endTime":385.194,"body":"So let's"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":381.6,"endTime":385.194,"body":"dive into the first thing that I want to talk"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":385.26099999999997,"endTime":391.785,"body":"about today. And that is numbers. It's the stats,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":385.26099999999997,"endTime":391.785,"body":"it's the statistics. And I'm going to be really,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":391.851,"endTime":398.04200000000003,"body":"really frank with you and tell you that you"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":391.851,"endTime":398.04200000000003,"body":"probably will not be producing as much content as"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":398.109,"endTime":404.833,"body":"I am. And that's okay. But the reason why I can be"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":398.109,"endTime":404.833,"body":"so certain about what my audience wants is because"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":404.899,"endTime":411.29,"body":"I do so much testing. And I've had people say to"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":404.899,"endTime":411.29,"body":"me like Krystal, it's your cool that's so to be"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":411.357,"endTime":417.814,"body":"putting out so much content. Because if you're"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":411.357,"endTime":417.814,"body":"brand new around here, or you haven't heard me say"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":417.88100000000003,"endTime":424.138,"body":"this before, I create around 10 pieces of content"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":417.88100000000003,"endTime":424.138,"body":"every single week. That doesn't even include"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":424.205,"endTime":430.529,"body":"social post. So I am creating content For the"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":424.205,"endTime":430.529,"body":"potty report, which is my daily podcast, it comes"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":430.596,"endTime":437.12,"body":"out Monday through Friday, it's five minutes or"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":430.596,"endTime":437.12,"body":"less. I also have two episodes that go out for the"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":437.186,"endTime":443.51,"body":"profit podcast. I also publish three YouTube"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":437.186,"endTime":443.51,"body":"videos a week, and I have my email newsletter. And"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":443.577,"endTime":449.701,"body":"like I said, that doesn't even include social"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":443.577,"endTime":449.701,"body":"posts, that is just strictly content. And it's"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":449.76800000000003,"endTime":456.492,"body":"also the reason why I can say, without a shadow of"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":449.76800000000003,"endTime":456.492,"body":"a doubt what my audience wants for me, because I'm"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":456.558,"endTime":462.882,"body":"constantly testing content. And so whenever I"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":456.558,"endTime":462.882,"body":"share with you, my stats, or how I can understand"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":462.949,"endTime":469.207,"body":"more about my audience, it's because I'm putting a"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":462.949,"endTime":469.207,"body":"lot of it out there. And I don't do it just"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":469.273,"endTime":475.331,"body":"because because let's be honest, it's a lot of"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":469.273,"endTime":475.331,"body":"work. It's a lot of work to create that much"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":475.398,"endTime":482.055,"body":"content every single week. But what I have done in"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":475.398,"endTime":482.055,"body":"creating that type of content is I've established"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":482.121,"endTime":488.712,"body":"an authority. It's kind of like, instead of just"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":482.121,"endTime":488.712,"body":"putting stuff out there that's like, oh, you know,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":488.778,"endTime":495.302,"body":"I hope that this one video goes viral, I have put"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":488.778,"endTime":495.302,"body":"out multiple videos that are now all I'm talking"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":495.369,"endTime":501.826,"body":"about YouTube, specifically right now. But I put"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":495.369,"endTime":501.826,"body":"out a lot of videos that are now all linked back"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":501.89300000000003,"endTime":508.616,"body":"to one another. And they reference each other in a"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":501.89300000000003,"endTime":508.616,"body":"way that keeps people watching my channel and they"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":508.683,"endTime":514.874,"body":"eventually are coming to my Facebook group,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":508.683,"endTime":514.874,"body":"they're coming to the podcast or listening to the"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":514.941,"endTime":520.932,"body":"potty report. And so everything is kind of"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":514.941,"endTime":520.932,"body":"steadily growing over time. But with a podcast,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":520.999,"endTime":527.5889999999999,"body":"what I've done is putting out two episodes a week"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":520.999,"endTime":527.5889999999999,"body":"allows me to see, does my audience prefer my solo"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":527.656,"endTime":533.913,"body":"episodes more? Or do they love the interviews? Or"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":527.656,"endTime":533.913,"body":"do they like specific people that are on the"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":533.98,"endTime":540.238,"body":"podcast? And how can I tell all of these things"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":533.98,"endTime":540.238,"body":"between my podcast and my YouTube? Well, I can"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":540.3040000000001,"endTime":546.961,"body":"look at my stats. So first I want to dive into and"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":540.3040000000001,"endTime":546.961,"body":"I'm gonna link to an episode I've done previously"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":547.028,"endTime":553.552,"body":"about kind of how I've looked at my numbers for my"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":547.028,"endTime":553.552,"body":"YouTube and my podcast before because we're not"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":553.6179999999999,"endTime":560.2090000000001,"body":"going to dive into the numbers today. Don't worry"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":553.6179999999999,"endTime":560.2090000000001,"body":"if your eyes crossed earlier, when I talked about"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":560.275,"endTime":566.3330000000001,"body":"like, Oh, we're gonna dive like we're, I'm not"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":560.275,"endTime":566.3330000000001,"body":"going into this specific stats, because I've"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":566.4,"endTime":572.591,"body":"already done an episode on that. But what I'm"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":566.4,"endTime":572.591,"body":"going to tell you is the trends that I look at."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":572.658,"endTime":579.248,"body":"And so when I look at my stats, and y'all know I"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":572.658,"endTime":579.248,"body":"use Buzzsprout, if you didn't know this, you could"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":579.315,"endTime":585.4390000000001,"body":"go check out my favorite hosting site, it's"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":579.315,"endTime":585.4390000000001,"body":"Krystal. proffitt.com, forward slash Buzzsprout,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":585.5060000000001,"endTime":592.163,"body":"you can go grab a 90 day free trial with them. But"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":585.5060000000001,"endTime":592.163,"body":"what I love about Buzzsprout is they have amazing"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":592.229,"endTime":598.886,"body":"statistics that I can look at. So I can go in and"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":592.229,"endTime":598.886,"body":"see over seven days, 30 days, 90 days or all time,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":598.953,"endTime":605.677,"body":"which episodes are performing the best, y'all this"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":598.953,"endTime":605.677,"body":"is not rocket science. This is what I do. I go in,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":605.7429999999999,"endTime":612.201,"body":"when I sit down to plan my podcast, I can see,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":605.7429999999999,"endTime":612.201,"body":"well, these are my top five podcast episodes. What"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":612.267,"endTime":618.858,"body":"else can I talk about about these specific topics,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":612.267,"endTime":618.858,"body":"which is why if you come to the podcast, you see"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":618.924,"endTime":625.049,"body":"me talk about if you were to go into wherever"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":618.924,"endTime":625.049,"body":"you're listening to this show, and scroll back"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":625.115,"endTime":631.107,"body":"through, you'll see that there's reoccurring"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":625.115,"endTime":631.107,"body":"topics that I've talked about. So many times,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":631.173,"endTime":637.5640000000001,"body":"there's probably 20 Plus episodes, about content"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":631.173,"endTime":637.5640000000001,"body":"creation, podcast ideas, just different ways to"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":637.6310000000001,"endTime":643.489,"body":"plan. And that's because those episodes"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":637.6310000000001,"endTime":643.489,"body":"consistently perform really well on the podcast."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":643.5550000000001,"endTime":650.146,"body":"So it tells me innately right there. I understand"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":643.5550000000001,"endTime":650.146,"body":"that about my listeners, y'all want to know about"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":650.212,"endTime":656.736,"body":"planning content, because you don't want to get"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":650.212,"endTime":656.736,"body":"overwhelmed and you don't want to burn out and you"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":656.803,"endTime":663.527,"body":"want to make sure you're delivering a good message"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":656.803,"endTime":663.527,"body":"to your audience. are you nodding along right now?"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":663.593,"endTime":670.117,"body":"You're like that she knows me? How does she know"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":663.593,"endTime":670.117,"body":"me? It's because I pay attention. I pay attention"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":670.184,"endTime":676.508,"body":"to what my numbers are telling me that way. I'm"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":670.184,"endTime":676.508,"body":"not guessing behind the scenes, what's actually"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":676.574,"endTime":682.766,"body":"happening. So how does this translate to you"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":676.574,"endTime":682.766,"body":"looking at your numbers will simply go into your"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":682.832,"endTime":689.289,"body":"podcast hosting dashboard and see which podcast"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":682.832,"endTime":689.289,"body":"episodes are performing the best? Which ones have"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":689.356,"endTime":695.813,"body":"the most downloads or which ones had a huge spike"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":689.356,"endTime":695.813,"body":"right after you published it? Because there are"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":695.88,"endTime":701.938,"body":"breadcrumbs to success. And you should follow"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":695.88,"endTime":701.938,"body":"those because maybe it had to do with the big"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":702.004,"endTime":708.196,"body":"marketing campaign that you are a part of, or"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":702.004,"endTime":708.196,"body":"maybe it had to do with me. And that topic just"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":708.2620000000001,"endTime":714.653,"body":"shot up because people really wanted to hear about"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":708.2620000000001,"endTime":714.653,"body":"it, or you shared something that was new that"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":714.72,"endTime":721.044,"body":"you'd never shared on the podcast before. So you"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":714.72,"endTime":721.044,"body":"have to pay attention to what your numbers are"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":721.11,"endTime":726.969,"body":"telling you. Now I also use I talked about"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":721.11,"endTime":726.969,"body":"YouTube, my YouTube stats I will go in and if"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":727.035,"endTime":733.026,"body":"you're using YouTube user or for any other"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":727.035,"endTime":733.026,"body":"platform where you create a lot of content, and"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":733.093,"endTime":739.817,"body":"you can sort your numbers this way, this is what I"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":733.093,"endTime":739.817,"body":"recommend. So I will go into my YouTube dashboard."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":739.883,"endTime":746.008,"body":"And I see all my videos are listed there. I go"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":739.883,"endTime":746.008,"body":"over into content. And I can sort by how many"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":746.074,"endTime":752.532,"body":"views each video has gotten. So I can tell you my"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":746.074,"endTime":752.532,"body":"top 10 videos, just by looking at them. And one"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":752.598,"endTime":759.255,"body":"thing I know about my audience, this is mostly my"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":752.598,"endTime":759.255,"body":"audience on YouTube, but it translate a little bit"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":759.322,"endTime":765.713,"body":"to what the podcast is, as well. It's slightly"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":759.322,"endTime":765.713,"body":"different. But I know on YouTube, people love it."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":765.779,"endTime":772.37,"body":"When I put out a solo podcast video, y'all I'm not"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":765.779,"endTime":772.37,"body":"even kidding. As soon as I put out a video about"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":772.436,"endTime":779.093,"body":"solo podcasting, it shoots up and shoots up. And I"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":772.436,"endTime":779.093,"body":"know this, I know this about my channel. And it's"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":779.16,"endTime":784.818,"body":"why I put out so many videos about solo"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":779.16,"endTime":784.818,"body":"podcasting, it's not because it's my favorite"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":784.885,"endTime":791.409,"body":"thing to talk about. I like talking about a solo"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":784.885,"endTime":791.409,"body":"podcast. That's what I'm doing today. Like I feel"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":791.476,"endTime":797.467,"body":"really comfortable talking about how to be more"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":791.476,"endTime":797.467,"body":"successful as a solo podcaster how to have"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":797.534,"endTime":803.924,"body":"strategy behind it. But the real reason why I"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":797.534,"endTime":803.924,"body":"create a lot of content about a solo podcast on my"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":803.991,"endTime":810.515,"body":"channel, it's because it's what my audience wants."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":803.991,"endTime":810.515,"body":"And I know this about them, because the numbers"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":810.581,"endTime":817.172,"body":"don't lie they are right there, I can go and see"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":810.581,"endTime":817.172,"body":"exactly what my listeners want. So I encourage you"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":817.238,"endTime":823.496,"body":"to do this, if you have another. Let's see a"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":817.238,"endTime":823.496,"body":"YouTube channel, you could also kind of factor in"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":823.563,"endTime":829.554,"body":"your social media channels as well. I didn't"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":823.563,"endTime":829.554,"body":"include that today, simply because that's not"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":829.621,"endTime":835.679,"body":"where I'm creating the consistent content that's"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":829.621,"endTime":835.679,"body":"going to make the biggest impact. The most"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":835.745,"endTime":842.003,"body":"important ones for me are the podcast in my"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":835.745,"endTime":842.003,"body":"YouTube channel. Social media is secondary emails,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":842.069,"endTime":848.327,"body":"also really important. But those stats are a"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":842.069,"endTime":848.327,"body":"little bit harder to read. But the other one that"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":848.394,"endTime":854.851,"body":"I want to talk about, and this is the third one,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":848.394,"endTime":854.851,"body":"right, we talked about your podcast talked about"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":854.917,"endTime":861.375,"body":"YouTube, if you have that. But your third one is"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":854.917,"endTime":861.375,"body":"your website's. This one right here. This is one"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":861.441,"endTime":867.766,"body":"that I don't talk about a lot simply because I"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":861.441,"endTime":867.766,"body":"know a lot of you are in the trenches right now,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":867.832,"endTime":874.356,"body":"you are just trying to get your podcast off the"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":867.832,"endTime":874.356,"body":"ground. And you can hear me clicking, I'm clicking"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":874.423,"endTime":881.08,"body":"around on my Google Analytics, because we're going"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":874.423,"endTime":881.08,"body":"to talk about a little bit of these today. But if"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":881.146,"endTime":887.471,"body":"you're not here, if you do not currently have a"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":881.146,"endTime":887.471,"body":"independent website for your podcast, let's say"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":887.537,"endTime":893.662,"body":"you're just using the one that your hosting"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":887.537,"endTime":893.662,"body":"provider assigned to you, you know, the one that"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":893.728,"endTime":900.186,"body":"you have through them, or you're using pod page or"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":893.728,"endTime":900.186,"body":"using something else like that. I think that's"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":900.252,"endTime":906.71,"body":"fantastic. That's a great place to get started."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":900.252,"endTime":906.71,"body":"But what I would encourage you, I would encourage"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":906.776,"endTime":913.1,"body":"you to aspire to have your own website for your"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":906.776,"endTime":913.1,"body":"podcast, or have your podcasts be a part of the"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":913.167,"endTime":919.558,"body":"larger portion of your website. But what I'm doing"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":913.167,"endTime":919.558,"body":"is I'm going to go in, and if you have Google"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":919.624,"endTime":926.148,"body":"Analytics, you'll understand this, I'm going to go"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":919.624,"endTime":926.148,"body":"into the site content for my website. And I can"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":926.215,"endTime":932.672,"body":"see this specific pages. I'm just looking from"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":926.215,"endTime":932.672,"body":"January 1 2021, to today's date, which is December"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":932.739,"endTime":939.329,"body":"13. And I can tell you right off the bat, the top"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":932.739,"endTime":939.329,"body":"10 most visited page pages on my website. And the"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":939.396,"endTime":945.853,"body":"first one is my homepage. The second one is my"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":939.396,"endTime":945.853,"body":"podcast page. And the third one is episode 93. Now"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":945.92,"endTime":952.177,"body":"y'all, I can't even tell you off the top of my"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":945.92,"endTime":952.177,"body":"head what episode 93 is of this podcast. So I'm"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":952.244,"endTime":958.502,"body":"actually going to click on it. And I'm going to"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":952.244,"endTime":958.502,"body":"see what is episode 93. Because I need to know"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":958.568,"endTime":964.892,"body":"what that is. And I this is where the coach in me"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":958.568,"endTime":964.892,"body":"comes out because I'm really passionate about"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":964.9590000000001,"endTime":971.35,"body":"understanding how all the different factors of"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":964.9590000000001,"endTime":971.35,"body":"your podcast work together. And this is something"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":971.416,"endTime":977.94,"body":"that we're going to be doing in our group coaching"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":971.416,"endTime":977.94,"body":"program that we're launching in January. I'm so"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":978.007,"endTime":984.331,"body":"excited about it, because what I'm going to do is"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":978.007,"endTime":984.331,"body":"I'm going to do a podcast audit. And it's not"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":984.398,"endTime":990.722,"body":"just, Oh, your podcast sounds great. It's like"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":984.398,"endTime":990.722,"body":"getting into the nitty gritty of the SEO of your"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":990.788,"endTime":997.246,"body":"podcast, your marketing strategy. We're going to"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":990.788,"endTime":997.246,"body":"talk about a website if you don't currently have"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":997.312,"endTime":1003.77,"body":"one. We're going to talk about how to get you one"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":997.312,"endTime":1003.77,"body":"in the next six months. And then we're going to"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1003.836,"endTime":1010.294,"body":"just go into all of these details that are really"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1003.836,"endTime":1010.294,"body":"specific to creating a podcast business, if you"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1010.36,"endTime":1016.418,"body":"will, because that is where I hope everybody is"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1010.36,"endTime":1016.418,"body":"going. Not just I want to put out a content"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1016.485,"endTime":1022.809,"body":"because it sounds fun. I want you putting out"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1016.485,"endTime":1022.809,"body":"podcast content because you love it and it's also"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1022.875,"endTime":1029.5990000000002,"body":"making you money. Okay, like that's just that's my"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1022.875,"endTime":1029.5990000000002,"body":"pitch for January like our group coaching session."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1029.6660000000002,"endTime":1035.857,"body":"that's going to be amazing. I cannot wait for it."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1029.6660000000002,"endTime":1035.857,"body":"But I'm looking at episode 93 of the profit"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1035.923,"endTime":1042.5140000000001,"body":"podcast, which in the last year has gotten close"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1035.923,"endTime":1042.5140000000001,"body":"to 5000 pageviews. Like, that's a big deal. That's"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1042.58,"endTime":1048.505,"body":"a big deal that like, Man, that is a lot of"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1042.58,"endTime":1048.505,"body":"pageviews. And what it is, is this episode is"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1048.5720000000001,"endTime":1055.096,"body":"about a podcast tagline, how to create yours. So,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1048.5720000000001,"endTime":1055.096,"body":"again, going back to the initial concept of this"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1055.162,"endTime":1061.5529999999999,"body":"episode, How To understand your listeners, I'm"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1055.162,"endTime":1061.5529999999999,"body":"also understanding my potential audience members,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1061.62,"endTime":1067.877,"body":"because maybe because I can tell you right now,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1061.62,"endTime":1067.877,"body":"this episode hasn't gotten 5000 downloads. But"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1067.944,"endTime":1074.002,"body":"what it tells me is that there are 5000 people,"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1067.944,"endTime":1074.002,"body":"roughly, let's page views. Let me see about"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1074.068,"endTime":1080.459,"body":"individual users unique page views is 1700. So"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1074.068,"endTime":1080.459,"body":"that means there are 1700 people out there in the"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1080.5259999999998,"endTime":1086.717,"body":"world that are wanting to know about podcast"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1080.5259999999998,"endTime":1086.717,"body":"taglines, and they went to my webpage because of"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1086.783,"endTime":1093.174,"body":"it. So should I talk more about podcast taglines?"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1086.783,"endTime":1093.174,"body":"Yeah, I think so. That's a pretty big deal. So"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1093.241,"endTime":1099.8310000000001,"body":"whenever I sit down to do more planning, whenever"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1093.241,"endTime":1099.8310000000001,"body":"I sit down to ask, Well, what should I talk about"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1099.8980000000001,"endTime":1106.355,"body":"on the podcast? Podcast taglines should maybe it"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1099.8980000000001,"endTime":1106.355,"body":"should be a YouTube video. Maybe it should be an"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1106.422,"endTime":1112.746,"body":"entire podcast episode. There's another one down"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1106.422,"endTime":1112.746,"body":"here, Episode 137. Let's see what that one is."},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1112.813,"endTime":1119.47,"body":"See, this is so interesting to me. Because I will"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1112.813,"endTime":1119.47,"body":"go through and I do this probably every quarter to"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1119.536,"endTime":1126.06,"body":"second quarter or you know, every other quarter, I"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1119.536,"endTime":1126.06,"body":"will go in and see okay, I had a feeling that's"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1126.127,"endTime":1132.584,"body":"what this one is. Episode 137, which is the top"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1126.127,"endTime":1132.584,"body":"it's the fifth most visited page on my website is"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1132.6509999999998,"endTime":1139.0410000000002,"body":"what is explicit content? What does it mean? And"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1132.6509999999998,"endTime":1139.0410000000002,"body":"the reason why I created that is because people"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1139.1080000000002,"endTime":1145.499,"body":"kept asking me, well, if I mark something explicit"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1139.1080000000002,"endTime":1145.499,"body":"on the podcast, like, what does that actually"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1145.565,"endTime":1151.357,"body":"mean? Or how should I mark something that's"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1145.565,"endTime":1151.357,"body":"explicit is damn, like I say, Damn, is that"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1151.424,"endTime":1157.548,"body":"explicit? Well, no, I don't think it is, you"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1151.424,"endTime":1157.548,"body":"should go listen to episode if you want to know"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1157.615,"endTime":1164.0720000000001,"body":"more about explicit content, and everything that"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1157.615,"endTime":1164.0720000000001,"body":"goes along with that. But I can tell you this is"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1164.1390000000001,"endTime":1170.663,"body":"this is important too. And now I understand more"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1164.1390000000001,"endTime":1170.663,"body":"about my audience. So if you have a website, like"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1170.7289999999998,"endTime":1176.987,"body":"I said, this is a little bit more advanced. This"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1170.7289999999998,"endTime":1176.987,"body":"isn't for just if you're getting started, and"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1177.0529999999999,"endTime":1183.6439999999998,"body":"you're beginning right now. But if you're someone"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1177.0529999999999,"endTime":1183.6439999999998,"body":"that's been podcasting, you have a website, go to"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1183.71,"endTime":1190.301,"body":"your analytics, go to your pages and see, well, if"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1183.71,"endTime":1190.301,"body":"I'm doing shownotes, for the podcast, which ones"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1190.3670000000002,"endTime":1196.958,"body":"are getting visited the most, because you want to"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1190.3670000000002,"endTime":1196.958,"body":"make sure that those are optimized that they have"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1197.025,"endTime":1203.748,"body":"the ability to do some lead generation, get people"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1197.025,"endTime":1203.748,"body":"on your email list, you want to make sure that you"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1203.815,"endTime":1210.272,"body":"have a link to recent episodes, or whatever that"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1203.815,"endTime":1210.272,"body":"looks like for you, whatever your goals are. But"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1210.339,"endTime":1214.4,"body":"you have to do this. So you understand your"},{"speaker":"Numbers, Stats, and Other Important Info","startTime":1210.339,"endTime":1214.4,"body":"listeners better."},{"speaker":"Outside Resources to Explore","startTime":1214.4,"endTime":1219.1419999999998,"body":"So that's kind of a"},{"speaker":"Outside Resources to Explore","startTime":1214.4,"endTime":1219.1419999999998,"body":"peek into the numbers that I look at to understand"},{"speaker":"Outside Resources to Explore","startTime":1219.21,"endTime":1225.647,"body":"my audience more, but I want to give you some"},{"speaker":"Outside Resources to Explore","startTime":1219.21,"endTime":1225.647,"body":"resources for you to check out. And the first one"},{"speaker":"Outside Resources to Explore","startTime":1225.714,"endTime":1232.422,"body":"is NPR and Edison Research. They did what they're"},{"speaker":"Outside Resources to Explore","startTime":1225.714,"endTime":1232.422,"body":"calling a spoken-word audio report. And I'm going"},{"speaker":"Outside Resources to Explore","startTime":1232.4899999999998,"endTime":1238.9940000000001,"body":"to link to there's an article that they wrote, as"},{"speaker":"Outside Resources to Explore","startTime":1232.4899999999998,"endTime":1238.9940000000001,"body":"well as a YouTube video. It's a webinar and an"},{"speaker":"Outside Resources to Explore","startTime":1239.062,"endTime":1245.295,"body":"actual digital presentation that they did. And"},{"speaker":"Outside Resources to Explore","startTime":1239.062,"endTime":1245.295,"body":"this is where I'm like, Oh my gosh, am I like"},{"speaker":"Outside Resources to Explore","startTime":1245.3629999999998,"endTime":1251.5279999999998,"body":"getting way too nerdy on y'all? Yes, I am. I"},{"speaker":"Outside Resources to Explore","startTime":1245.3629999999998,"endTime":1251.5279999999998,"body":"warned you earlier. So you can't say you can't"},{"speaker":"Outside Resources to Explore","startTime":1251.596,"endTime":1257.8290000000002,"body":"turn it off and say Krystal didn't warn us. I"},{"speaker":"Outside Resources to Explore","startTime":1251.596,"endTime":1257.8290000000002,"body":"warned you earlier that we were getting super,"},{"speaker":"Outside Resources to Explore","startTime":1257.897,"endTime":1264.469,"body":"super nerdy. But what they're doing is they did"},{"speaker":"Outside Resources to Explore","startTime":1257.897,"endTime":1264.469,"body":"all of this research to understand listeners, and"},{"speaker":"Outside Resources to Explore","startTime":1264.5369999999998,"endTime":1270.6350000000002,"body":"what they call spoken word is actually not just"},{"speaker":"Outside Resources to Explore","startTime":1264.5369999999998,"endTime":1270.6350000000002,"body":"podcasting. And they have a whole bunch of"},{"speaker":"Outside Resources to Explore","startTime":1270.7020000000002,"endTime":1277.342,"body":"definitions in here. I'm not going to go through"},{"speaker":"Outside Resources to Explore","startTime":1270.7020000000002,"endTime":1277.342,"body":"this whole report. It's 5050 something pages, but"},{"speaker":"Outside Resources to Explore","startTime":1277.4099999999999,"endTime":1284.0500000000002,"body":"I am going to jump down to the key findings that"},{"speaker":"Outside Resources to Explore","startTime":1277.4099999999999,"endTime":1284.0500000000002,"body":"they have. So number one is spoken words share of"},{"speaker":"Outside Resources to Explore","startTime":1284.118,"endTime":1290.8249999999998,"body":"audio listening has increased by 40% over the last"},{"speaker":"Outside Resources to Explore","startTime":1284.118,"endTime":1290.8249999999998,"body":"seven years 40% So spoken word as in compared to"},{"speaker":"Outside Resources to Explore","startTime":1290.893,"endTime":1297.533,"body":"music or just listening to the radio. So this is"},{"speaker":"Outside Resources to Explore","startTime":1290.893,"endTime":1297.533,"body":"what their research was done on. I'm like, I want"},{"speaker":"Outside Resources to Explore","startTime":1297.6,"endTime":1303.766,"body":"to do my own big survey market analysis on on"},{"speaker":"Outside Resources to Explore","startTime":1297.6,"endTime":1303.766,"body":"podcast listeners in a totally different way."},{"speaker":"Outside Resources to Explore","startTime":1303.8339999999998,"endTime":1310.473,"body":"Maybe that's something I'll put together for the"},{"speaker":"Outside Resources to Explore","startTime":1303.8339999999998,"endTime":1310.473,"body":"next year like the nerdiness in me, My heart just"},{"speaker":"Outside Resources to Explore","startTime":1310.5410000000002,"endTime":1317.181,"body":"like skipped a beat because that sounds like so"},{"speaker":"Outside Resources to Explore","startTime":1310.5410000000002,"endTime":1317.181,"body":"much fun. I've told you before market research was"},{"speaker":"Outside Resources to Explore","startTime":1317.2489999999998,"endTime":1323.9560000000001,"body":"one of my favorite classes in school. I know super"},{"speaker":"Outside Resources to Explore","startTime":1317.2489999999998,"endTime":1323.9560000000001,"body":"nerd super nerd over here, whatever. You know, I"},{"speaker":"Outside Resources to Explore","startTime":1324.024,"endTime":1330.6640000000002,"body":"just I told y'all I'm not gonna I'm not gonna hold"},{"speaker":"Outside Resources to Explore","startTime":1324.024,"endTime":1330.6640000000002,"body":"who I am behind the scenes. This is really what"},{"speaker":"Outside Resources to Explore","startTime":1330.732,"endTime":1337.1680000000001,"body":"gets my heart pumping. But the other thing that"},{"speaker":"Outside Resources to Explore","startTime":1330.732,"endTime":1337.1680000000001,"body":"they found is spoken word has grown 8%, just in"},{"speaker":"Outside Resources to Explore","startTime":1337.2359999999999,"endTime":1343.808,"body":"this year just in 2021 alone. And I think it's"},{"speaker":"Outside Resources to Explore","startTime":1337.2359999999999,"endTime":1343.808,"body":"just telling us, hey, there's a lot of opportunity"},{"speaker":"Outside Resources to Explore","startTime":1343.8760000000002,"endTime":1350.1770000000001,"body":"for podcasters because people are actually"},{"speaker":"Outside Resources to Explore","startTime":1343.8760000000002,"endTime":1350.1770000000001,"body":"listening, people are listening, it'd be different"},{"speaker":"Outside Resources to Explore","startTime":1350.245,"endTime":1356.681,"body":"if you were just putting out content. But there"},{"speaker":"Outside Resources to Explore","startTime":1350.245,"endTime":1356.681,"body":"are people that are already listening to spoken"},{"speaker":"Outside Resources to Explore","startTime":1356.7489999999998,"endTime":1363.185,"body":"word audio, that's audio books, podcasts, you"},{"speaker":"Outside Resources to Explore","startTime":1356.7489999999998,"endTime":1363.185,"body":"know, all kinds of different radio shows that are"},{"speaker":"Outside Resources to Explore","startTime":1363.2530000000002,"endTime":1369.7579999999998,"body":"on like, there's so many different ways that you"},{"speaker":"Outside Resources to Explore","startTime":1363.2530000000002,"endTime":1369.7579999999998,"body":"can define spoken word, but it's so incredible."},{"speaker":"Outside Resources to Explore","startTime":1369.8249999999998,"endTime":1376.397,"body":"It's so incredible. The second key finding that"},{"speaker":"Outside Resources to Explore","startTime":1369.8249999999998,"endTime":1376.397,"body":"they have is spoken words, audio growth is driven"},{"speaker":"Outside Resources to Explore","startTime":1376.4650000000001,"endTime":1382.902,"body":"by large increases in young and multicultural"},{"speaker":"Outside Resources to Explore","startTime":1376.4650000000001,"endTime":1382.902,"body":"audiences. So this is really interesting, because"},{"speaker":"Outside Resources to Explore","startTime":1382.969,"endTime":1389.5410000000002,"body":"when I look at, like my oldest son, he's 12. He"},{"speaker":"Outside Resources to Explore","startTime":1382.969,"endTime":1389.5410000000002,"body":"doesn't listen to podcast, but he is in love with"},{"speaker":"Outside Resources to Explore","startTime":1389.609,"endTime":1396.181,"body":"watching YouTube, he watches gamers on YouTube,"},{"speaker":"Outside Resources to Explore","startTime":1389.609,"endTime":1396.181,"body":"he'll watch, Dude Perfect. I've talked about them"},{"speaker":"Outside Resources to Explore","startTime":1396.2489999999998,"endTime":1402.415,"body":"before. I love dude, perfect. They're so"},{"speaker":"Outside Resources to Explore","startTime":1396.2489999999998,"endTime":1402.415,"body":"incredible. I think that they have a great message"},{"speaker":"Outside Resources to Explore","startTime":1402.482,"endTime":1408.987,"body":"that they send to kids. But when I look at them,"},{"speaker":"Outside Resources to Explore","startTime":1402.482,"endTime":1408.987,"body":"my son and the people that are his age, they're"},{"speaker":"Outside Resources to Explore","startTime":1409.054,"endTime":1415.694,"body":"not really into the podcast space right now. But"},{"speaker":"Outside Resources to Explore","startTime":1409.054,"endTime":1415.694,"body":"they will be in the next few years. And so I look"},{"speaker":"Outside Resources to Explore","startTime":1415.7620000000002,"endTime":1422.402,"body":"at what an awesome opportunity for you to create"},{"speaker":"Outside Resources to Explore","startTime":1415.7620000000002,"endTime":1422.402,"body":"something that will really be something impactful"},{"speaker":"Outside Resources to Explore","startTime":1422.469,"endTime":1428.9740000000002,"body":"for this next generation that's coming up right"},{"speaker":"Outside Resources to Explore","startTime":1422.469,"endTime":1428.9740000000002,"body":"now. And why not go ahead and get better at your"},{"speaker":"Outside Resources to Explore","startTime":1429.042,"endTime":1435.8850000000002,"body":"podcast as these people get older and start moving"},{"speaker":"Outside Resources to Explore","startTime":1429.042,"endTime":1435.8850000000002,"body":"into a different demographic of listeners, because"},{"speaker":"Outside Resources to Explore","startTime":1435.9520000000002,"endTime":1442.592,"body":"maybe they're not listening right now. But they"},{"speaker":"Outside Resources to Explore","startTime":1435.9520000000002,"endTime":1442.592,"body":"will be in the next six to 10 years. So I just see"},{"speaker":"Outside Resources to Explore","startTime":1442.6599999999999,"endTime":1448.7579999999998,"body":"that as a huge opportunity. Because I think back"},{"speaker":"Outside Resources to Explore","startTime":1442.6599999999999,"endTime":1448.7579999999998,"body":"to my parents. And I just remember my mom"},{"speaker":"Outside Resources to Explore","startTime":1448.8249999999998,"endTime":1455.33,"body":"listening to books on tape. And she still calls it"},{"speaker":"Outside Resources to Explore","startTime":1448.8249999999998,"endTime":1455.33,"body":"that and I love I love you. I love you mom so"},{"speaker":"Outside Resources to Explore","startTime":1455.3980000000001,"endTime":1462.1730000000002,"body":"much. I'm not making fun of you, I promise. But I"},{"speaker":"Outside Resources to Explore","startTime":1455.3980000000001,"endTime":1462.1730000000002,"body":"love it just the other day. She said oh yeah, I'll"},{"speaker":"Outside Resources to Explore","startTime":1462.241,"endTime":1468.88,"body":"still listen to a book on tape. And I didn't want"},{"speaker":"Outside Resources to Explore","startTime":1462.241,"endTime":1468.88,"body":"to correct her. But I like mom as the audiobook."},{"speaker":"Outside Resources to Explore","startTime":1468.9479999999999,"endTime":1475.7910000000002,"body":"That's the audiobook. But it's just it's so funny,"},{"speaker":"Outside Resources to Explore","startTime":1468.9479999999999,"endTime":1475.7910000000002,"body":"because that's what we grew up listening to in the"},{"speaker":"Outside Resources to Explore","startTime":1475.859,"endTime":1482.3629999999998,"body":"car with my mom is she literally had cassette"},{"speaker":"Outside Resources to Explore","startTime":1475.859,"endTime":1482.3629999999998,"body":"tapes that she'd put in and that was the audiobook"},{"speaker":"Outside Resources to Explore","startTime":1482.431,"endTime":1489.1390000000001,"body":"and we would y'all we listened to so many books, I"},{"speaker":"Outside Resources to Explore","startTime":1482.431,"endTime":1489.1390000000001,"body":"always like made sure and had my Walkman and put"},{"speaker":"Outside Resources to Explore","startTime":1489.2060000000001,"endTime":1496.049,"body":"my headphones in, so I don't have to listen to her"},{"speaker":"Outside Resources to Explore","startTime":1489.2060000000001,"endTime":1496.049,"body":"Western or whatever she was listening to. But it's"},{"speaker":"Outside Resources to Explore","startTime":1496.1170000000002,"endTime":1502.554,"body":"just so interesting. So just know that audio"},{"speaker":"Outside Resources to Explore","startTime":1496.1170000000002,"endTime":1502.554,"body":"spoken word audio is going to continue to increase"},{"speaker":"Outside Resources to Explore","startTime":1502.621,"endTime":1508.6509999999998,"body":"in the coming years. And then the third key"},{"speaker":"Outside Resources to Explore","startTime":1502.621,"endTime":1508.6509999999998,"body":"finding that they had is while most listeners"},{"speaker":"Outside Resources to Explore","startTime":1508.719,"endTime":1515.359,"body":"sight the ability to multitask, one of the main"},{"speaker":"Outside Resources to Explore","startTime":1508.719,"endTime":1515.359,"body":"motivations for spoken word audio listening, young"},{"speaker":"Outside Resources to Explore","startTime":1515.4270000000001,"endTime":1521.7959999999998,"body":"and multicultural audiences are more likely to"},{"speaker":"Outside Resources to Explore","startTime":1515.4270000000001,"endTime":1521.7959999999998,"body":"cite other regions. Other reasons, cannot talk,"},{"speaker":"Outside Resources to Explore","startTime":1521.8629999999998,"endTime":1528.368,"body":"y'all. And I'm trying to read this. That's why"},{"speaker":"Outside Resources to Explore","startTime":1521.8629999999998,"endTime":1528.368,"body":"this is people ask me all the time, or do you use"},{"speaker":"Outside Resources to Explore","startTime":1528.435,"endTime":1535.0749999999998,"body":"a script? No. And this is why I feel get tongue"},{"speaker":"Outside Resources to Explore","startTime":1528.435,"endTime":1535.0749999999998,"body":"tied to read. But multicultural audiences are more"},{"speaker":"Outside Resources to Explore","startTime":1535.143,"endTime":1541.647,"body":"likely to cite other reasons for listening, such"},{"speaker":"Outside Resources to Explore","startTime":1535.143,"endTime":1541.647,"body":"as connection, education, new perspectives, and"},{"speaker":"Outside Resources to Explore","startTime":1541.7150000000001,"endTime":1548.2869999999998,"body":"self improvement. This is so awesome. So in other"},{"speaker":"Outside Resources to Explore","startTime":1541.7150000000001,"endTime":1548.2869999999998,"body":"words, and I'm gonna paraphrase what this means"},{"speaker":"Outside Resources to Explore","startTime":1548.355,"endTime":1554.7240000000002,"body":"is, people aren't just listening to a podcast"},{"speaker":"Outside Resources to Explore","startTime":1548.355,"endTime":1554.7240000000002,"body":"passively, like Oh, instead of listen to a song,"},{"speaker":"Outside Resources to Explore","startTime":1554.7910000000002,"endTime":1561.431,"body":"right? You listen to the new Taylor Swift song,"},{"speaker":"Outside Resources to Explore","startTime":1554.7910000000002,"endTime":1561.431,"body":"when you're washing the dishes or whatever, you're"},{"speaker":"Outside Resources to Explore","startTime":1561.4989999999998,"endTime":1568.1390000000001,"body":"not actively like, oh, I need to take every single"},{"speaker":"Outside Resources to Explore","startTime":1561.4989999999998,"endTime":1568.1390000000001,"body":"lyric in. Maybe you are if you're a huge Taylor"},{"speaker":"Outside Resources to Explore","startTime":1568.2069999999999,"endTime":1574.643,"body":"Swift Fan. But most of the time, you're just"},{"speaker":"Outside Resources to Explore","startTime":1568.2069999999999,"endTime":1574.643,"body":"listening to it passively. But what they're saying"},{"speaker":"Outside Resources to Explore","startTime":1574.7109999999998,"endTime":1581.2150000000001,"body":"here is in their key findings, is that people are"},{"speaker":"Outside Resources to Explore","startTime":1574.7109999999998,"endTime":1581.2150000000001,"body":"listening to it for connection, education, new"},{"speaker":"Outside Resources to Explore","startTime":1581.283,"endTime":1587.7869999999998,"body":"perspectives, and self improvement. And I know 90%"},{"speaker":"Outside Resources to Explore","startTime":1581.283,"endTime":1587.7869999999998,"body":"of you listening to this podcast, are in this"},{"speaker":"Outside Resources to Explore","startTime":1587.855,"endTime":1594.63,"body":"space is to connect people, to educate people, to"},{"speaker":"Outside Resources to Explore","startTime":1587.855,"endTime":1594.63,"body":"give people new perspectives and to help them with"},{"speaker":"Outside Resources to Explore","startTime":1594.6979999999999,"endTime":1600.9989999999998,"body":"self improvement. So you 100% fall into this"},{"speaker":"Outside Resources to Explore","startTime":1594.6979999999999,"endTime":1600.9989999999998,"body":"category of why people are listening to podcast,"},{"speaker":"Outside Resources to Explore","startTime":1601.067,"endTime":1607.3000000000002,"body":"okay, so I want you to go like I said, I'm not"},{"speaker":"Outside Resources to Explore","startTime":1601.067,"endTime":1607.3000000000002,"body":"going to go through this whole thing. It's 52"},{"speaker":"Outside Resources to Explore","startTime":1607.368,"endTime":1614.0749999999998,"body":"pages long, but I wanted to just give you a few of"},{"speaker":"Outside Resources to Explore","startTime":1607.368,"endTime":1614.0749999999998,"body":"the instances of why this report would be super,"},{"speaker":"Outside Resources to Explore","startTime":1614.143,"endTime":1620.9180000000001,"body":"super helpful for you. And then the other resource"},{"speaker":"Outside Resources to Explore","startTime":1614.143,"endTime":1620.9180000000001,"body":"is if you do want to learn more about podcasting,"},{"speaker":"Outside Resources to Explore","startTime":1620.9859999999999,"endTime":1627.694,"body":"and some of the kind of more technical or industry"},{"speaker":"Outside Resources to Explore","startTime":1620.9859999999999,"endTime":1627.694,"body":"side of it, then I encourage you to subscribe to"},{"speaker":"Outside Resources to Explore","startTime":1627.7620000000002,"endTime":1634.4009999999998,"body":"the pod news, email News. letter I don't get any"},{"speaker":"Outside Resources to Explore","startTime":1627.7620000000002,"endTime":1634.4009999999998,"body":"kickback for this. I'm not an affiliate for them."},{"speaker":"Outside Resources to Explore","startTime":1634.469,"endTime":1640.973,"body":"But I am subscribe to their newsletter because I"},{"speaker":"Outside Resources to Explore","startTime":1634.469,"endTime":1640.973,"body":"want to stick up to or I want to stick up to, I"},{"speaker":"Outside Resources to Explore","startTime":1641.0410000000002,"endTime":1647.6129999999998,"body":"want to keep up with the podcast industry trends."},{"speaker":"Outside Resources to Explore","startTime":1641.0410000000002,"endTime":1647.6129999999998,"body":"And this is where I get that information. So if"},{"speaker":"Outside Resources to Explore","startTime":1647.681,"endTime":1654.4560000000001,"body":"you're not ready to go into the podcast industry,"},{"speaker":"Outside Resources to Explore","startTime":1647.681,"endTime":1654.4560000000001,"body":"or if you're not really you know, you're like, Oh,"},{"speaker":"Outside Resources to Explore","startTime":1654.524,"endTime":1661.299,"body":"that's too much for me. That's cool. But pod news"},{"speaker":"Outside Resources to Explore","startTime":1654.524,"endTime":1661.299,"body":"email newsletter, highly recommend it. Okay, let's"},{"speaker":"Outside Resources to Explore","startTime":1661.3670000000002,"endTime":1667.871,"body":"go into the final way that I try to understand my"},{"speaker":"Outside Resources to Explore","startTime":1661.3670000000002,"endTime":1667.871,"body":"podcast audience more. And I talked about this"},{"speaker":"Outside Resources to Explore","startTime":1667.9389999999999,"endTime":1674.0369999999998,"body":"again, I'm going to link to the recent episode"},{"speaker":"Outside Resources to Explore","startTime":1667.9389999999999,"endTime":1674.0369999999998,"body":"that we did about how to know if my podcast"},{"speaker":"Outside Resources to Explore","startTime":1674.105,"endTime":1680.27,"body":"message is working. And that's serving your"},{"speaker":"Outside Resources to Explore","startTime":1674.105,"endTime":1680.27,"body":"audience. When was the last time you asked your"},{"speaker":"Outside Resources to Explore","startTime":1680.3380000000002,"endTime":1686.571,"body":"audience anything, right? Don't create your"},{"speaker":"Outside Resources to Explore","startTime":1680.3380000000002,"endTime":1686.571,"body":"content in a vacuum. This is so important. Don't"},{"speaker":"Outside Resources to Explore","startTime":1686.6390000000001,"endTime":1692.8719999999998,"body":"just talk to yourself. And then never ask your"},{"speaker":"Outside Resources to Explore","startTime":1686.6390000000001,"endTime":1692.8719999999998,"body":"audience what they think. And don't just have"},{"speaker":"Outside Resources to Explore","startTime":1692.94,"endTime":1699.5120000000002,"body":"interviews and put them out and never say, Hey,"},{"speaker":"Outside Resources to Explore","startTime":1692.94,"endTime":1699.5120000000002,"body":"did you enjoy this episode you did? What was your"},{"speaker":"Outside Resources to Explore","startTime":1699.58,"endTime":1706.016,"body":"favorite part about it, you want to have that"},{"speaker":"Outside Resources to Explore","startTime":1699.58,"endTime":1706.016,"body":"follow up, because you want to understand how you"},{"speaker":"Outside Resources to Explore","startTime":1706.0839999999998,"endTime":1712.5210000000002,"body":"can give them better content in the future, you"},{"speaker":"Outside Resources to Explore","startTime":1706.0839999999998,"endTime":1712.5210000000002,"body":"want to make sure that you are still delivering"},{"speaker":"Outside Resources to Explore","startTime":1712.589,"endTime":1719.0929999999998,"body":"content that one they've either asked for, or two"},{"speaker":"Outside Resources to Explore","startTime":1712.589,"endTime":1719.0929999999998,"body":"that you know will help them either get to the"},{"speaker":"Outside Resources to Explore","startTime":1719.161,"endTime":1725.5970000000002,"body":"next level or overcome something like there's a"},{"speaker":"Outside Resources to Explore","startTime":1719.161,"endTime":1725.5970000000002,"body":"lot of different ways that you can approach how"},{"speaker":"Outside Resources to Explore","startTime":1725.665,"endTime":1728.2399999999998,"body":"your content is helping your audience."},{"speaker":"Outro","startTime":1728.2399999999998,"endTime":1733.6660000000002,"body":"But at the end of the day, you just want"},{"speaker":"Outro","startTime":1728.2399999999998,"endTime":1733.6660000000002,"body":"people to come back. That's really what it is."},{"speaker":"Outro","startTime":1733.728,"endTime":1739.6529999999998,"body":"That's all marketing is to is you want to have a"},{"speaker":"Outro","startTime":1733.728,"endTime":1739.6529999999998,"body":"customer, you know, which in this case is your"},{"speaker":"Outro","startTime":1739.7150000000001,"endTime":1745.7649999999999,"body":"listener, you want to have your listener enjoy"},{"speaker":"Outro","startTime":1739.7150000000001,"endTime":1745.7649999999999,"body":"your content so much that they come back. And then"},{"speaker":"Outro","startTime":1745.828,"endTime":1751.5659999999998,"body":"the icing on the cake is if they tell someone"},{"speaker":"Outro","startTime":1745.828,"endTime":1751.5659999999998,"body":"about it, that's how you know you really blown"},{"speaker":"Outro","startTime":1751.6280000000002,"endTime":1757.5529999999999,"body":"someone's socks off. If they're texting it to"},{"speaker":"Outro","startTime":1751.6280000000002,"endTime":1757.5529999999999,"body":"someone and say you got to listen to this podcast"},{"speaker":"Outro","startTime":1757.6149999999998,"endTime":1763.915,"body":"or This podcast was made just for you. That's when"},{"speaker":"Outro","startTime":1757.6149999999998,"endTime":1763.915,"body":"you should be doing the happy dance because you've"},{"speaker":"Outro","startTime":1763.9769999999999,"endTime":1769.902,"body":"really made it as amazing podcaster but that's all"},{"speaker":"Outro","startTime":1763.9769999999999,"endTime":1769.902,"body":"I have for you today. All the things that we"},{"speaker":"Outro","startTime":1769.964,"endTime":1775.7020000000002,"body":"talked about including the links to all the"},{"speaker":"Outro","startTime":1769.964,"endTime":1775.7020000000002,"body":"articles and the videos and the previous podcast"},{"speaker":"Outro","startTime":1775.7649999999999,"endTime":1782.0639999999999,"body":"episodes we've done about this will be in the show"},{"speaker":"Outro","startTime":1775.7649999999999,"endTime":1782.0639999999999,"body":"notes. So KrystalProffitt.com/episode316, 316. And"},{"speaker":"Outro","startTime":1782.1260000000002,"endTime":1788.301,"body":"if this is your first time tuning in, welcome to"},{"speaker":"Outro","startTime":1782.1260000000002,"endTime":1788.301,"body":"the show. I'm so happy that you're here. Make sure"},{"speaker":"Outro","startTime":1788.3629999999998,"endTime":1794.413,"body":"you hit the subscribe or follow button wherever"},{"speaker":"Outro","startTime":1788.3629999999998,"endTime":1794.413,"body":"you're listening to this podcast and I would love"},{"speaker":"Outro","startTime":1794.475,"endTime":1800.525,"body":"it if you would leave us a rating and a review."},{"speaker":"Outro","startTime":1794.475,"endTime":1800.525,"body":"Tell us what you thought about today's episode or"},{"speaker":"Outro","startTime":1800.5880000000002,"endTime":1806.513,"body":"about another episode of the podcast or what you"},{"speaker":"Outro","startTime":1800.5880000000002,"endTime":1806.513,"body":"want to learn from the show in the future. But"},{"speaker":"Outro","startTime":1806.5749999999998,"endTime":1812.75,"body":"that's all I have for you today. So as always"},{"speaker":"Outro","startTime":1806.5749999999998,"endTime":1812.75,"body":"remember, keep it up. We all have to start somewhere."}]}