{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.3,"endTime":142.98000000000002,"body":"What happens when two people who are"},{"speaker":"Intro","startTime":135.3,"endTime":142.98000000000002,"body":"obsessed with podcasting get together? Well, we"},{"speaker":"Intro","startTime":142.98000000000002,"endTime":149.22,"body":"geek out about podcasting. Not we don't just have"},{"speaker":"Intro","startTime":142.98000000000002,"endTime":149.22,"body":"this casual conversation that's like, so tell me a"},{"speaker":"Intro","startTime":149.22,"endTime":155.73000000000002,"body":"little bit about your day in the podcasting space."},{"speaker":"Intro","startTime":149.22,"endTime":155.73000000000002,"body":"No, we like go cheap. We start talking about"},{"speaker":"Intro","startTime":155.73000000000002,"endTime":161.22,"body":"things that just get me so excited. And I'm like,"},{"speaker":"Intro","startTime":155.73000000000002,"endTime":161.22,"body":"Oh my gosh, like I could literally talk about this"},{"speaker":"Intro","startTime":161.22,"endTime":166.74,"body":"stuff all the time. Because, you know, I have"},{"speaker":"Intro","startTime":161.22,"endTime":166.74,"body":"found someone who was just as obsessed with"},{"speaker":"Intro","startTime":166.74,"endTime":174.48000000000002,"body":"podcasting as I am. And it's incredible. So"},{"speaker":"Intro","startTime":166.74,"endTime":174.48000000000002,"body":"today's guest is ash Borland, who you will want to"},{"speaker":"Intro","startTime":174.48000000000002,"endTime":180.0,"body":"go follow on YouTube, you'll want to go subscribe"},{"speaker":"Intro","startTime":174.48000000000002,"endTime":180.0,"body":"to his podcast and just follow him and all the"},{"speaker":"Intro","startTime":180.0,"endTime":186.93,"body":"places because he is crushing it when it comes to"},{"speaker":"Intro","startTime":180.0,"endTime":186.93,"body":"sharing really valuable information about"},{"speaker":"Intro","startTime":186.93,"endTime":193.95,"body":"podcasting. So I hope you enjoy today's"},{"speaker":"Intro","startTime":186.93,"endTime":193.95,"body":"conversation with ash. Welcome to the profit"},{"speaker":"Intro","startTime":193.95,"endTime":199.92000000000002,"body":"podcast where we teach entrepreneurs how to start"},{"speaker":"Intro","startTime":193.95,"endTime":199.92000000000002,"body":"launch and market their podcast. I'm your host,"},{"speaker":"Intro","startTime":199.92000000000002,"endTime":204.15,"body":"Krystal, Proffitt, and I'm so excited that you're"},{"speaker":"Intro","startTime":199.92000000000002,"endTime":204.15,"body":"here. Thanks for hanging out with me today."},{"speaker":"Intro","startTime":204.15,"endTime":208.62,"body":"Because if you've been trying to figure out the"},{"speaker":"Intro","startTime":204.15,"endTime":208.62,"body":"world of podcasting, think of this show as the"},{"speaker":"Intro","startTime":208.62,"endTime":213.32999999999998,"body":"time saving shortcut you've been looking for. So"},{"speaker":"Intro","startTime":208.62,"endTime":213.32999999999998,"body":"let's get right to it, shall we?"},{"speaker":"Krystal Proffitt","startTime":219.03,"endTime":225.21,"body":"Alright, Proffitt Podcast"},{"speaker":"Krystal Proffitt","startTime":219.03,"endTime":225.21,"body":"listeners I'm so excited for I just love the fact"},{"speaker":"Krystal Proffitt","startTime":225.21,"endTime":232.62,"body":"that Ash is here today. And we are chatting about"},{"speaker":"Krystal Proffitt","startTime":225.21,"endTime":232.62,"body":"podcasting, content creation and all the things"},{"speaker":"Krystal Proffitt","startTime":232.65,"endTime":238.71,"body":"and I just want to welcome you to the show and"},{"speaker":"Krystal Proffitt","startTime":232.65,"endTime":238.71,"body":"say, I'm so happy that we're new friends. Like, I"},{"speaker":"Krystal Proffitt","startTime":238.71,"endTime":243.21,"body":"feel like we're BFFs like behind the scenes with"},{"speaker":"Krystal Proffitt","startTime":238.71,"endTime":243.21,"body":"content. And let's let's geek out about this"},{"speaker":"Krystal Proffitt","startTime":243.21,"endTime":247.29000000000002,"body":"stuff. And it's just it's so fun to talk to you."},{"speaker":"Krystal Proffitt","startTime":243.21,"endTime":247.29000000000002,"body":"So I'm glad that you're here today with us."},{"speaker":"Ash Borland","startTime":247.38,"endTime":251.07,"body":"Oh, Krystal, I'm so excited. This has"},{"speaker":"Ash Borland","startTime":247.38,"endTime":251.07,"body":"been in my diary even messaged you and said it's"},{"speaker":"Ash Borland","startTime":251.07,"endTime":256.62,"body":"not in my diary. And I'm worried because I didn't"},{"speaker":"Ash Borland","startTime":251.07,"endTime":256.62,"body":"want to miss it. i I'm so excited to chat to you."},{"speaker":"Ash Borland","startTime":256.65,"endTime":262.08,"body":"I love what you do. Your podcast has been"},{"speaker":"Ash Borland","startTime":256.65,"endTime":262.08,"body":"accompany me on dog walks. Every single day since"},{"speaker":"Ash Borland","startTime":262.08,"endTime":265.89,"body":"we've spoken like I've just been going back for"},{"speaker":"Ash Borland","startTime":262.08,"endTime":265.89,"body":"your stuff. So I'm so excited to speak to you"},{"speaker":"Ash Borland","startTime":265.89,"endTime":266.15999999999997,"body":"today."},{"speaker":"Krystal Proffitt","startTime":266.82,"endTime":272.34000000000003,"body":"Yes, this is gonna be fun. So I"},{"speaker":"Krystal Proffitt","startTime":266.82,"endTime":272.34000000000003,"body":"know that you have an agency and you do podcast"},{"speaker":"Krystal Proffitt","startTime":272.34000000000003,"endTime":277.47,"body":"and content creation in YouTube. But I want to"},{"speaker":"Krystal Proffitt","startTime":272.34000000000003,"endTime":277.47,"body":"know, tell us a little bit about your like origin"},{"speaker":"Krystal Proffitt","startTime":277.47,"endTime":282.24,"body":"story. I mean, did you grow up and you said you"},{"speaker":"Krystal Proffitt","startTime":277.47,"endTime":282.24,"body":"know what, one day I want to be a content creator."},{"speaker":"Krystal Proffitt","startTime":283.05,"endTime":284.73,"body":"What did that look like for you?"},{"speaker":"Ash Borland","startTime":285.0,"endTime":288.84000000000003,"body":"Yeah, I have, I don't want to bore"},{"speaker":"Ash Borland","startTime":285.0,"endTime":288.84000000000003,"body":"you too much with it because it goes I'll go deep"},{"speaker":"Ash Borland","startTime":288.87,"endTime":294.87,"body":"on this. So I'll just kind of give you the kind of"},{"speaker":"Ash Borland","startTime":288.87,"endTime":294.87,"body":"Cliff Notes but my background originally I come"},{"speaker":"Ash Borland","startTime":294.87,"endTime":302.19,"body":"from like a family of performers. So I might my"},{"speaker":"Ash Borland","startTime":294.87,"endTime":302.19,"body":"grandmother was a concert pianist she played for"},{"speaker":"Ash Borland","startTime":302.19,"endTime":308.37,"body":"the queen she played forever over here in the UK."},{"speaker":"Ash Borland","startTime":302.19,"endTime":308.37,"body":"My mom was a professional dancer, she had a dance"},{"speaker":"Ash Borland","startTime":308.37,"endTime":314.94,"body":"school and I've a very young age pretty much got"},{"speaker":"Ash Borland","startTime":308.37,"endTime":314.94,"body":"straight into performing arts and did that as my"},{"speaker":"Ash Borland","startTime":314.94,"endTime":319.92,"body":"career I got into I got scholarships I did worked"},{"speaker":"Ash Borland","startTime":314.94,"endTime":319.92,"body":"in the west end over here in London's like"},{"speaker":"Ash Borland","startTime":319.92,"endTime":325.65,"body":"Broadway for the people over in the US and did all"},{"speaker":"Ash Borland","startTime":319.92,"endTime":325.65,"body":"of that and and from very young age all the way"},{"speaker":"Ash Borland","startTime":325.65,"endTime":333.15,"body":"through. And then at about 2122 which is actually"},{"speaker":"Ash Borland","startTime":325.65,"endTime":333.15,"body":"very old for performers. And young for everybody"},{"speaker":"Ash Borland","startTime":333.15,"endTime":337.95000000000005,"body":"else. I kind of just left the industry I was kind"},{"speaker":"Ash Borland","startTime":333.15,"endTime":337.95000000000005,"body":"of done with it I didn't want to go into any more"},{"speaker":"Ash Borland","startTime":338.37,"endTime":343.17,"body":"when and I wanted to be quote unquote normal and I"},{"speaker":"Ash Borland","startTime":338.37,"endTime":343.17,"body":"wanted to go and get a normal job and I got into"},{"speaker":"Ash Borland","startTime":343.20000000000005,"endTime":348.65999999999997,"body":"real estate for you for what we call it a state"},{"speaker":"Ash Borland","startTime":343.20000000000005,"endTime":348.65999999999997,"body":"agency here but it's real estate and you know for"},{"speaker":"Ash Borland","startTime":348.69,"endTime":354.53999999999996,"body":"kind of a got this past that I had of the site"},{"speaker":"Ash Borland","startTime":348.69,"endTime":354.53999999999996,"body":"this kind of various centric center of attention"},{"speaker":"Ash Borland","startTime":354.53999999999996,"endTime":361.14,"body":"hold the stage type person and just became a real"},{"speaker":"Ash Borland","startTime":354.53999999999996,"endTime":361.14,"body":"real estate agent and just lost that and I would"},{"speaker":"Ash Borland","startTime":361.14,"endTime":366.15,"body":"get into anyway fast forward through that I was"},{"speaker":"Ash Borland","startTime":361.14,"endTime":366.15,"body":"doing quite well never really understood why but I"},{"speaker":"Ash Borland","startTime":366.15,"endTime":369.87,"body":"was just doing okay and it was doing well and I"},{"speaker":"Ash Borland","startTime":366.15,"endTime":369.87,"body":"moved into mortgage brokering because that seemed"},{"speaker":"Ash Borland","startTime":369.87,"endTime":375.39,"body":"like a really great thing to do, which is the"},{"speaker":"Ash Borland","startTime":369.87,"endTime":375.39,"body":"Dallas job or you can ever possibly do in your"},{"speaker":"Ash Borland","startTime":375.39,"endTime":381.3,"body":"life. And I got into this mortgage brokering and"},{"speaker":"Ash Borland","startTime":375.39,"endTime":381.3,"body":"one of the things I did I was constantly listening"},{"speaker":"Ash Borland","startTime":381.3,"endTime":385.71000000000004,"body":"to Gary Vee, which you know, you know, I love Gary"},{"speaker":"Ash Borland","startTime":381.3,"endTime":385.71000000000004,"body":"Vee and I've listened to Gary Vee all the time on"},{"speaker":"Ash Borland","startTime":385.71000000000004,"endTime":390.78000000000003,"body":"my commute for years and I never actioned anything"},{"speaker":"Ash Borland","startTime":385.71000000000004,"endTime":390.78000000000003,"body":"I was like this guy's really speaks a lot of sense"},{"speaker":"Ash Borland","startTime":390.78000000000003,"endTime":394.95,"body":"but I have no idea what how to do this couldn't"},{"speaker":"Ash Borland","startTime":390.78000000000003,"endTime":394.95,"body":"turn on a computer I didn't know how to do any"},{"speaker":"Ash Borland","startTime":395.19,"endTime":400.08,"body":"creative stuff. I don't know what happened. I"},{"speaker":"Ash Borland","startTime":395.19,"endTime":400.08,"body":"think it was something really random about like"},{"speaker":"Ash Borland","startTime":400.08,"endTime":404.67,"body":"this idea of trying to generate leads I just one"},{"speaker":"Ash Borland","startTime":400.08,"endTime":404.67,"body":"day. My wife is a performer as well. And she"},{"speaker":"Ash Borland","startTime":404.67,"endTime":408.54,"body":"turned around to me said you need to start making"},{"speaker":"Ash Borland","startTime":404.67,"endTime":408.54,"body":"videos about buying houses and mortgaging and"},{"speaker":"Ash Borland","startTime":408.54,"endTime":414.99,"body":"stuff this was quite a while ago now. And I just"},{"speaker":"Ash Borland","startTime":408.54,"endTime":414.99,"body":"set up in my old iPhone five one day and propped"},{"speaker":"Ash Borland","startTime":414.99,"endTime":421.77,"body":"up against my coffee mug before I went to the"},{"speaker":"Ash Borland","startTime":414.99,"endTime":421.77,"body":"office and made a video and everything changed and"},{"speaker":"Ash Borland","startTime":421.77,"endTime":426.39,"body":"it sounds so silly but that one day it was not one"},{"speaker":"Ash Borland","startTime":421.77,"endTime":426.39,"body":"day but it was a one day and then the next day and"},{"speaker":"Ash Borland","startTime":426.39,"endTime":431.79,"body":"then the next day and over a year period. I coined"},{"speaker":"Ash Borland","startTime":426.39,"endTime":431.79,"body":"this term which I love to use which is visibility"},{"speaker":"Ash Borland","startTime":431.79,"endTime":437.04,"body":"is more important than ability and I started to"},{"speaker":"Ash Borland","startTime":431.79,"endTime":437.04,"body":"realize that Everyone thought I knew everything"},{"speaker":"Ash Borland","startTime":437.04,"endTime":442.41,"body":"because because I was talking about this stuff."},{"speaker":"Ash Borland","startTime":437.04,"endTime":442.41,"body":"And it was great. And it transformed my entire"},{"speaker":"Ash Borland","startTime":442.41,"endTime":446.61,"body":"life I started generating leads in the financial"},{"speaker":"Ash Borland","startTime":442.41,"endTime":446.61,"body":"services space, but what I would refer to people,"},{"speaker":"Ash Borland","startTime":446.91,"endTime":451.41,"body":"I used to be into fitness a lot and like they're"},{"speaker":"Ash Borland","startTime":446.91,"endTime":451.41,"body":"kind of gyms and guys go to the gym because they"},{"speaker":"Ash Borland","startTime":451.41,"endTime":456.9,"body":"want to impress women. But what actually happens"},{"speaker":"Ash Borland","startTime":451.41,"endTime":456.9,"body":"is, guys, get lots of other guys asking them about"},{"speaker":"Ash Borland","startTime":456.9,"endTime":461.58,"body":"how great they look, and how do they you know, how"},{"speaker":"Ash Borland","startTime":456.9,"endTime":461.58,"body":"do they keep? How do they work out what so you get"},{"speaker":"Ash Borland","startTime":461.58,"endTime":467.25,"body":"the wrong attention. And that's kind of what"},{"speaker":"Ash Borland","startTime":461.58,"endTime":467.25,"body":"happened as with my with my video content. More"},{"speaker":"Ash Borland","startTime":467.25,"endTime":472.8,"body":"brokers were getting in touch with me going, how"},{"speaker":"Ash Borland","startTime":467.25,"endTime":472.8,"body":"are you doing this? And what I started to realize"},{"speaker":"Ash Borland","startTime":472.8,"endTime":479.67,"body":"was, I packed away all this creative kind of"},{"speaker":"Ash Borland","startTime":472.8,"endTime":479.67,"body":"skills, and I hadn't, and I could go I don't"},{"speaker":"Ash Borland","startTime":479.67,"endTime":483.15,"body":"really know how to do I don't know how to do this."},{"speaker":"Ash Borland","startTime":479.67,"endTime":483.15,"body":"And there was a moment about a year in where I"},{"speaker":"Ash Borland","startTime":483.15,"endTime":488.43,"body":"kind of, I was called, like, stepping into the"},{"speaker":"Ash Borland","startTime":483.15,"endTime":488.43,"body":"superhero suit, which is like, there's just last"},{"speaker":"Ash Borland","startTime":488.43,"endTime":492.51,"body":"scene in Smallville years ago. He's the lover and"},{"speaker":"Ash Borland","startTime":488.43,"endTime":492.51,"body":"he like he can only come Superman when he fully"},{"speaker":"Ash Borland","startTime":492.51,"endTime":497.04,"body":"admits that he can fly. And that's the stops him"},{"speaker":"Ash Borland","startTime":492.51,"endTime":497.04,"body":"and I had this feeling where I was just like,"},{"speaker":"Ash Borland","startTime":497.94,"endTime":502.62,"body":"well, of course I'm good at this, like, this is"},{"speaker":"Ash Borland","startTime":497.94,"endTime":502.62,"body":"what I've done my entire life. And I hadn't"},{"speaker":"Ash Borland","startTime":502.65,"endTime":508.38,"body":"thought I'd never admitted that to myself. And"},{"speaker":"Ash Borland","startTime":502.65,"endTime":508.38,"body":"when I did the work, everything changed. I left"},{"speaker":"Ash Borland","startTime":508.38,"endTime":515.25,"body":"the mortgage industry. I started consulting"},{"speaker":"Ash Borland","startTime":508.38,"endTime":515.25,"body":"mortgage firms here in the UK. And part of that"},{"speaker":"Ash Borland","startTime":515.4,"endTime":519.51,"body":"started the whole thing with this kind of started"},{"speaker":"Ash Borland","startTime":515.4,"endTime":519.51,"body":"as consultant was I got interviewed on a podcast"},{"speaker":"Ash Borland","startTime":519.5699999999999,"endTime":526.3199999999999,"body":"and it kick started that whole consultancy"},{"speaker":"Ash Borland","startTime":519.5699999999999,"endTime":526.3199999999999,"body":"business. I loved it. I was dyslexic. I love this"},{"speaker":"Ash Borland","startTime":526.3199999999999,"endTime":532.29,"body":"idea of podcasting. And that was it. I got into"},{"speaker":"Ash Borland","startTime":526.3199999999999,"endTime":532.29,"body":"podcasting content creation. And here I am now. I"},{"speaker":"Ash Borland","startTime":532.29,"endTime":537.4200000000001,"body":"mean, there's a lot between that point and we're"},{"speaker":"Ash Borland","startTime":532.29,"endTime":537.4200000000001,"body":"gonna unpack it, I'm sure here but it was it kind"},{"speaker":"Ash Borland","startTime":537.4200000000001,"endTime":542.13,"body":"of felt like a full circle. It was this idea of"},{"speaker":"Ash Borland","startTime":537.4200000000001,"endTime":542.13,"body":"like, I hid away from it for years. Didn't want to"},{"speaker":"Ash Borland","startTime":542.13,"endTime":548.28,"body":"do it. But actually it was my terms. Perfect"},{"speaker":"Ash Borland","startTime":542.13,"endTime":548.28,"body":"Storm, the stars aligned and I love absolutely"},{"speaker":"Ash Borland","startTime":548.28,"endTime":553.62,"body":"love it. And being around people like you meeting"},{"speaker":"Ash Borland","startTime":548.28,"endTime":553.62,"body":"great creators. I didn't really like that"},{"speaker":"Ash Borland","startTime":553.62,"endTime":559.65,"body":"performer world because it was quite Catty, and"},{"speaker":"Ash Borland","startTime":553.62,"endTime":559.65,"body":"quite but but in the creative space, the digital"},{"speaker":"Ash Borland","startTime":559.65,"endTime":563.22,"body":"creative space, everyone is just amazing. So yeah,"},{"speaker":"Ash Borland","startTime":559.65,"endTime":563.22,"body":"that's me in a nutshell."},{"speaker":"Krystal Proffitt","startTime":563.88,"endTime":567.63,"body":"This is so good. And it's so"},{"speaker":"Krystal Proffitt","startTime":563.88,"endTime":567.63,"body":"funny, like for anybody that if you're not"},{"speaker":"Krystal Proffitt","startTime":567.63,"endTime":572.85,"body":"watching the video, if you haven't seen Ash is set"},{"speaker":"Krystal Proffitt","startTime":567.63,"endTime":572.85,"body":"up and everything, I cannot imagine you as a"},{"speaker":"Krystal Proffitt","startTime":572.85,"endTime":580.3199999999999,"body":"mortgage broker. Because you have this super"},{"speaker":"Krystal Proffitt","startTime":572.85,"endTime":580.3199999999999,"body":"awesome like backdrop and you know, you have like"},{"speaker":"Krystal Proffitt","startTime":580.3199999999999,"endTime":586.6800000000001,"body":"your professional studio and everything. And I'm"},{"speaker":"Krystal Proffitt","startTime":580.3199999999999,"endTime":586.6800000000001,"body":"just imagining like, What in the world did you"},{"speaker":"Krystal Proffitt","startTime":586.6800000000001,"endTime":592.35,"body":"look like? Like, what was this life like before"},{"speaker":"Krystal Proffitt","startTime":586.6800000000001,"endTime":592.35,"body":"content creation? And I just I I totally agree. I"},{"speaker":"Krystal Proffitt","startTime":592.35,"endTime":596.94,"body":"think that you've stepped into your zone of genius"},{"speaker":"Krystal Proffitt","startTime":592.35,"endTime":596.94,"body":"with what you're doing today. So you are on the"},{"speaker":"Krystal Proffitt","startTime":596.94,"endTime":598.2,"body":"right path. You are definitely"},{"speaker":"Ash Borland","startTime":599.8199999999999,"endTime":605.19,"body":"glad Yeah, no, it was. Yeah, I was"},{"speaker":"Ash Borland","startTime":599.8199999999999,"endTime":605.19,"body":"definitely not. Yeah, not like this not at all,"},{"speaker":"Ash Borland","startTime":605.19,"endTime":610.71,"body":"like having a beard tattooed very eccentric guy."},{"speaker":"Ash Borland","startTime":605.19,"endTime":610.71,"body":"Like, I just wasn't like that at all. So yeah,"},{"speaker":"Krystal Proffitt","startTime":611.4300000000001,"endTime":616.4100000000001,"body":"well, but it's just it's really"},{"speaker":"Krystal Proffitt","startTime":611.4300000000001,"endTime":616.4100000000001,"body":"refreshing to hear that, you know, you had this"},{"speaker":"Krystal Proffitt","startTime":616.65,"endTime":621.12,"body":"for someone that could look at you and like you"},{"speaker":"Krystal Proffitt","startTime":616.65,"endTime":621.12,"body":"have this super professional setup. And you know,"},{"speaker":"Krystal Proffitt","startTime":621.21,"endTime":626.04,"body":"you're cranking out all this content, that's super"},{"speaker":"Krystal Proffitt","startTime":621.21,"endTime":626.04,"body":"helpful. But like you said, you didn't know what"},{"speaker":"Krystal Proffitt","startTime":626.04,"endTime":630.87,"body":"you were doing. You're like I don't I don't know"},{"speaker":"Krystal Proffitt","startTime":626.04,"endTime":630.87,"body":"how to do any of these things. But you knew that"},{"speaker":"Krystal Proffitt","startTime":630.87,"endTime":636.48,"body":"innately like in who you are as a person, you're a"},{"speaker":"Krystal Proffitt","startTime":630.87,"endTime":636.48,"body":"performer, or you're able to get up in front of an"},{"speaker":"Krystal Proffitt","startTime":636.48,"endTime":641.22,"body":"audience get behind the camera, and speak"},{"speaker":"Krystal Proffitt","startTime":636.48,"endTime":641.22,"body":"naturally. And I think that, you know, a lot of"},{"speaker":"Krystal Proffitt","startTime":641.22,"endTime":645.9300000000001,"body":"people don't do that. They don't take like I was a"},{"speaker":"Krystal Proffitt","startTime":641.22,"endTime":645.9300000000001,"body":"cheerleader. Oh my gosh, I was a cheerleader, like"},{"speaker":"Krystal Proffitt","startTime":645.9300000000001,"endTime":650.4,"body":"from the age of four. And so when people say,"},{"speaker":"Krystal Proffitt","startTime":645.9300000000001,"endTime":650.4,"body":"doesn't that terrify you to get out in front of"},{"speaker":"Krystal Proffitt","startTime":650.4,"endTime":654.93,"body":"people want a mic? Not really, I used to do it"},{"speaker":"Krystal Proffitt","startTime":650.4,"endTime":654.93,"body":"whenever ever since I was a little kid. It's what"},{"speaker":"Krystal Proffitt","startTime":654.93,"endTime":660.09,"body":"I knew. And it's how you develop these, you know,"},{"speaker":"Krystal Proffitt","startTime":654.93,"endTime":660.09,"body":"feelings of confidence and being behind the camera"},{"speaker":"Krystal Proffitt","startTime":660.09,"endTime":663.6,"body":"and all the things so I just wanted to point that"},{"speaker":"Krystal Proffitt","startTime":660.09,"endTime":663.6,"body":"out. I thought it was so funny, like a mortgage"},{"speaker":"Krystal Proffitt","startTime":663.6,"endTime":666.0600000000001,"body":"broker. No, I can't I can't see it. I can't see"},{"speaker":"Ash Borland","startTime":665.73,"endTime":669.63,"body":"the kid I need to get anybody else. I"},{"speaker":"Ash Borland","startTime":665.73,"endTime":669.63,"body":"mean, it was no, that was a little lesson to"},{"speaker":"Ash Borland","startTime":669.63,"endTime":674.07,"body":"everyone there don't follow money. That was the"},{"speaker":"Ash Borland","startTime":669.63,"endTime":674.07,"body":"biggest lesson that is to sum that one up, don't"},{"speaker":"Ash Borland","startTime":674.07,"endTime":678.87,"body":"follow money, because money will take you to"},{"speaker":"Ash Borland","startTime":674.07,"endTime":678.87,"body":"places where you are not suited."},{"speaker":"Krystal Proffitt","startTime":680.46,"endTime":683.64,"body":"That's really good. That's"},{"speaker":"Krystal Proffitt","startTime":680.46,"endTime":683.64,"body":"really good. Oh my gosh. So that's a little bit"},{"speaker":"Krystal Proffitt","startTime":683.64,"endTime":688.5,"body":"about like your content creation journey. Now I"},{"speaker":"Krystal Proffitt","startTime":683.64,"endTime":688.5,"body":"want to talk about because, you know, we You had"},{"speaker":"Krystal Proffitt","startTime":688.5,"endTime":694.08,"body":"me on your podcast, which is so fun and where"},{"speaker":"Krystal Proffitt","startTime":688.5,"endTime":694.08,"body":"everything kind of stemmed from like we have this,"},{"speaker":"Krystal Proffitt","startTime":694.29,"endTime":698.61,"body":"you know, really cool back and forth, you know,"},{"speaker":"Krystal Proffitt","startTime":694.29,"endTime":698.61,"body":"DMS here and they're like, Hey, you should go"},{"speaker":"Krystal Proffitt","startTime":698.61,"endTime":703.14,"body":"check this out. We're trying to connect people and"},{"speaker":"Krystal Proffitt","startTime":698.61,"endTime":703.14,"body":"network with one another. But I really liked the"},{"speaker":"Krystal Proffitt","startTime":703.14,"endTime":709.62,"body":"idea of podcasting and YouTube like going"},{"speaker":"Krystal Proffitt","startTime":703.14,"endTime":709.62,"body":"together. And I think that you're doing this"},{"speaker":"Krystal Proffitt","startTime":709.62,"endTime":717.54,"body":"really well. So can you tell a little bit about"},{"speaker":"Krystal Proffitt","startTime":709.62,"endTime":717.54,"body":"why you want to be on a podcast and a YouTube or"},{"speaker":"Krystal Proffitt","startTime":717.54,"endTime":719.64,"body":"how you kind of got started with that."},{"speaker":"Ash Borland","startTime":719.66,"endTime":726.92,"body":"Yeah, so I I started off in I say"},{"speaker":"Ash Borland","startTime":719.66,"endTime":726.92,"body":"just podcasting and I just I just did what are"},{"speaker":"Ash Borland","startTime":726.92,"endTime":730.46,"body":"gonna sound really bad with people that don't mean"},{"speaker":"Ash Borland","startTime":726.92,"endTime":730.46,"body":"start with the audio purists, you know, the, the"},{"speaker":"Ash Borland","startTime":730.46,"endTime":734.78,"body":"RSS feed only and that's it and that's by the way,"},{"speaker":"Ash Borland","startTime":730.46,"endTime":734.78,"body":"everyone is different for that. I'm from a"},{"speaker":"Ash Borland","startTime":734.78,"endTime":741.14,"body":"different era of this idea of video cons, I think"},{"speaker":"Ash Borland","startTime":734.78,"endTime":741.14,"body":"content is content. And I got into podcasting by"},{"speaker":"Ash Borland","startTime":741.14,"endTime":746.3,"body":"just podcasting. And that was great. And then, and"},{"speaker":"Ash Borland","startTime":741.14,"endTime":746.3,"body":"then I fell into the idea of live streaming. So I"},{"speaker":"Ash Borland","startTime":746.3,"endTime":750.62,"body":"was like, okay, that's really cool. And what"},{"speaker":"Ash Borland","startTime":746.3,"endTime":750.62,"body":"happened was really lucky enough. And kind of"},{"speaker":"Ash Borland","startTime":751.01,"endTime":756.86,"body":"rookie enough I didn't really realize the kind of"},{"speaker":"Ash Borland","startTime":751.01,"endTime":756.86,"body":"the genius that I was around at the time. But I I,"},{"speaker":"Ash Borland","startTime":756.95,"endTime":761.21,"body":"because it didn't know they were so I wasn't that"},{"speaker":"Ash Borland","startTime":756.95,"endTime":761.21,"body":"bothered I reached out, I've stumbled onto YouTube"},{"speaker":"Ash Borland","startTime":761.21,"endTime":766.04,"body":"was like, Okay, why don't we take you seriously,"},{"speaker":"Ash Borland","startTime":761.21,"endTime":766.04,"body":"anybody, anybody who wants to really be found has"},{"speaker":"Ash Borland","startTime":766.04,"endTime":770.93,"body":"to be on YouTube. Because right now as a"},{"speaker":"Ash Borland","startTime":766.04,"endTime":770.93,"body":"podcaster, discoverability, is terrible. Social"},{"speaker":"Ash Borland","startTime":770.93,"endTime":775.76,"body":"media is not good enough. There is only one place"},{"speaker":"Ash Borland","startTime":770.93,"endTime":775.76,"body":"for my opinion. So I was like, I'm gonna stumble"},{"speaker":"Ash Borland","startTime":775.76,"endTime":779.69,"body":"onto YouTube, I'm just gonna have a look. I've"},{"speaker":"Ash Borland","startTime":775.76,"endTime":779.69,"body":"never been on it. But I've got a channel. But you"},{"speaker":"Ash Borland","startTime":779.69,"endTime":786.44,"body":"know, like, I'm just throwing rubbish up there."},{"speaker":"Ash Borland","startTime":779.69,"endTime":786.44,"body":"And I stumbled in a live stream by a Creator"},{"speaker":"Ash Borland","startTime":786.44,"endTime":791.24,"body":"called Nick Nimman. And anyone who doesn't know"},{"speaker":"Ash Borland","startTime":786.44,"endTime":791.24,"body":"Nicholas, check his stuff out. He's got about"},{"speaker":"Ash Borland","startTime":791.27,"endTime":798.68,"body":"150,000 subscribers now. And he was just, I was"},{"speaker":"Ash Borland","startTime":791.27,"endTime":798.68,"body":"like, a bit like, just kind of glued to this guy's"},{"speaker":"Ash Borland","startTime":798.68,"endTime":802.49,"body":"live streams, a four hour live stream, I stopped I"},{"speaker":"Ash Borland","startTime":798.68,"endTime":802.49,"body":"was building my son's caught at the time cuz he"},{"speaker":"Ash Borland","startTime":802.49,"endTime":807.8,"body":"was about to be due. And I just literally was"},{"speaker":"Ash Borland","startTime":802.49,"endTime":807.8,"body":"like, stuck to this guide, like I lived and"},{"speaker":"Ash Borland","startTime":807.8,"endTime":813.47,"body":"everything was said and I what I realized was He"},{"speaker":"Ash Borland","startTime":807.8,"endTime":813.47,"body":"then brought on five other people onto the show,"},{"speaker":"Ash Borland","startTime":813.47,"endTime":818.72,"body":"and this live stream that after three hours of him"},{"speaker":"Ash Borland","startTime":813.47,"endTime":818.72,"body":"solo, which is intense, he does it every weekend."},{"speaker":"Ash Borland","startTime":819.02,"endTime":824.39,"body":"And then he bring up five or six other people. And"},{"speaker":"Ash Borland","startTime":819.02,"endTime":824.39,"body":"I just kept looking at it thinking, you know,"},{"speaker":"Ash Borland","startTime":824.39,"endTime":828.14,"body":"you'd like to see something I can imagine like the"},{"speaker":"Ash Borland","startTime":824.39,"endTime":828.14,"body":"guy from McDonald's in the founder thing when he's"},{"speaker":"Ash Borland","startTime":828.14,"endTime":833.15,"body":"like, seeing something going, oh my gosh, can you"},{"speaker":"Ash Borland","startTime":828.14,"endTime":833.15,"body":"believe this is? What is this? Like, this is"},{"speaker":"Ash Borland","startTime":833.15,"endTime":838.58,"body":"insane. I know other people had seen it. But I was"},{"speaker":"Ash Borland","startTime":833.15,"endTime":838.58,"body":"glued and I just didn't know who he was. So I just"},{"speaker":"Ash Borland","startTime":838.58,"endTime":843.71,"body":"reached out to him and bent down just messaged me"},{"speaker":"Ash Borland","startTime":838.58,"endTime":843.71,"body":"said, Look, I'm a podcaster. And I didn't know is"},{"speaker":"Ash Borland","startTime":843.71,"endTime":850.58,"body":"a big deal. I mean, I said I'm a podcaster I got"},{"speaker":"Ash Borland","startTime":843.71,"endTime":850.58,"body":"over here in the UK and I'll check my podcast is"},{"speaker":"Ash Borland","startTime":850.58,"endTime":855.26,"body":"around 14th in the marketing charts, I would love"},{"speaker":"Ash Borland","startTime":850.58,"endTime":855.26,"body":"to interview you because stuff you were saying on"},{"speaker":"Ash Borland","startTime":855.26,"endTime":860.36,"body":"that live I know nothing about it. But this is"},{"speaker":"Ash Borland","startTime":855.26,"endTime":860.36,"body":"amazing. And it got me in with this crowd of"},{"speaker":"Ash Borland","startTime":860.75,"endTime":865.34,"body":"really if you're a huge into YouTube in any way"},{"speaker":"Ash Borland","startTime":860.75,"endTime":865.34,"body":"every single YouTuber that you knows YouTube"},{"speaker":"Ash Borland","startTime":865.34,"endTime":871.67,"body":"coach, I ended up in their like Whatsapp group,"},{"speaker":"Ash Borland","startTime":865.34,"endTime":871.67,"body":"and I didn't intend to be there. This huge and but"},{"speaker":"Ash Borland","startTime":871.67,"endTime":876.32,"body":"what happened then was people were asking me these"},{"speaker":"Ash Borland","startTime":871.67,"endTime":876.32,"body":"YouTubers didn't know much about podcasts. And"},{"speaker":"Ash Borland","startTime":876.32,"endTime":882.02,"body":"they kept saying, Wow, what are you doing? I was I"},{"speaker":"Ash Borland","startTime":876.32,"endTime":882.02,"body":"unintentionally started becoming their podcast"},{"speaker":"Ash Borland","startTime":882.62,"endTime":889.16,"body":"person. And I was like, Well, okay, that's weird."},{"speaker":"Ash Borland","startTime":882.62,"endTime":889.16,"body":"And so I but what I did start to believe and I"},{"speaker":"Ash Borland","startTime":889.16,"endTime":893.9,"body":"started and I really started to kind of a gut kept"},{"speaker":"Ash Borland","startTime":889.16,"endTime":893.9,"body":"telling me this, when I started talking to them as"},{"speaker":"Ash Borland","startTime":893.9,"endTime":898.04,"body":"I was like, I think that podcasting is going to"},{"speaker":"Ash Borland","startTime":893.9,"endTime":898.04,"body":"evolve. And I think YouTube is the place it's"},{"speaker":"Ash Borland","startTime":898.04,"endTime":902.6,"body":"going to be. And I kept saying this to them. And"},{"speaker":"Ash Borland","startTime":898.04,"endTime":902.6,"body":"they were like, because I kept seeing, you might"},{"speaker":"Ash Borland","startTime":902.6,"endTime":908.12,"body":"see this Krystal with people that these these"},{"speaker":"Ash Borland","startTime":902.6,"endTime":908.12,"body":"YouTube creators are going, I do lots of live"},{"speaker":"Ash Borland","startTime":908.12,"endTime":914.0,"body":"streams and like you're doing a podcast, that's"},{"speaker":"Ash Borland","startTime":908.12,"endTime":914.0,"body":"what you're doing. You can rip the next now that"},{"speaker":"Ash Borland","startTime":914.0,"endTime":918.8,"body":"his live streams in our audio, like that's what he"},{"speaker":"Ash Borland","startTime":914.0,"endTime":918.8,"body":"does. But at the time, he wasn't. And it was this"},{"speaker":"Ash Borland","startTime":918.8,"endTime":922.43,"body":"thing of like novels, because it may but it was"},{"speaker":"Ash Borland","startTime":918.8,"endTime":922.43,"body":"one of those like he wasn't and people they"},{"speaker":"Ash Borland","startTime":922.43,"endTime":926.27,"body":"couldn't seem to connect these dots. And I just"},{"speaker":"Ash Borland","startTime":922.43,"endTime":926.27,"body":"seemed like when I was looking at I was like, this"},{"speaker":"Ash Borland","startTime":926.27,"endTime":932.6,"body":"is exactly what it is. So I tried to work it out,"},{"speaker":"Ash Borland","startTime":926.27,"endTime":932.6,"body":"see how it works. It's I'm still figuring it out."},{"speaker":"Ash Borland","startTime":932.63,"endTime":937.13,"body":"And that's how I first came across your content."},{"speaker":"Ash Borland","startTime":932.63,"endTime":937.13,"body":"Because I was looking at like solo podcasts and"},{"speaker":"Ash Borland","startTime":937.13,"endTime":944.39,"body":"how can you utilize those in on on YouTube. But"},{"speaker":"Ash Borland","startTime":937.13,"endTime":944.39,"body":"I'm getting some success with shorts. But I do"},{"speaker":"Ash Borland","startTime":944.39,"endTime":950.18,"body":"think that YouTube has just hired their first"},{"speaker":"Ash Borland","startTime":944.39,"endTime":950.18,"body":"executive to look at this space. I think I really"},{"speaker":"Ash Borland","startTime":950.18,"endTime":953.84,"body":"do and I don't I mean, I would I bet my house and"},{"speaker":"Ash Borland","startTime":950.18,"endTime":953.84,"body":"I'd remortgage my house. And but I do think"},{"speaker":"Ash Borland","startTime":953.84,"endTime":959.18,"body":"they're going to come into this space strong. And"},{"speaker":"Ash Borland","startTime":953.84,"endTime":959.18,"body":"I think video podcasting is I think YouTube could"},{"speaker":"Ash Borland","startTime":959.18,"endTime":964.61,"body":"conquer it, because they have the audience there"},{"speaker":"Ash Borland","startTime":959.18,"endTime":964.61,"body":"and they have the search. And I think if you're a"},{"speaker":"Ash Borland","startTime":964.61,"endTime":969.74,"body":"podcast, you should be seriously that I'm not"},{"speaker":"Ash Borland","startTime":964.61,"endTime":969.74,"body":"saying to say you shouldn't do it, because"},{"speaker":"Ash Borland","startTime":969.77,"endTime":974.63,"body":"Krystal, you're amazing. podcaster and you don't"},{"speaker":"Ash Borland","startTime":969.77,"endTime":974.63,"body":"do it, but you have a strategy. But I think you"},{"speaker":"Ash Borland","startTime":974.63,"endTime":977.9,"body":"people are missing a trick. If you're just"},{"speaker":"Ash Borland","startTime":974.63,"endTime":977.9,"body":"ignoring it. I think you should be seriously"},{"speaker":"Ash Borland","startTime":977.9,"endTime":979.3100000000001,"body":"looking at YouTube as a podcaster"},{"speaker":"Krystal Proffitt","startTime":980.37,"endTime":985.32,"body":"Yeah, this is this is so"},{"speaker":"Krystal Proffitt","startTime":980.37,"endTime":985.32,"body":"interesting. And I do love you know how you shared"},{"speaker":"Krystal Proffitt","startTime":986.16,"endTime":991.26,"body":"because I gotta say like, it takes a little bit of"},{"speaker":"Krystal Proffitt","startTime":986.16,"endTime":991.26,"body":"self confidence to just reach out to people,"},{"speaker":"Krystal Proffitt","startTime":991.29,"endTime":995.58,"body":"especially even if you don't know who they are"},{"speaker":"Krystal Proffitt","startTime":991.29,"endTime":995.58,"body":"that they're not really like that big of a deal."},{"speaker":"Krystal Proffitt","startTime":995.61,"endTime":1000.38,"body":"Because that's how we got connected. Like and I so"},{"speaker":"Krystal Proffitt","startTime":995.61,"endTime":1000.38,"body":"appreciate. You're just like, hey, love your"},{"speaker":"Krystal Proffitt","startTime":1000.38,"endTime":1005.9,"body":"content, like what you're doing. But you were very"},{"speaker":"Krystal Proffitt","startTime":1000.38,"endTime":1005.9,"body":"specific. So for anybody listening, this is this"},{"speaker":"Krystal Proffitt","startTime":1005.9,"endTime":1011.96,"body":"is a way for us to become friends. Okay? Like you,"},{"speaker":"Krystal Proffitt","startTime":1005.9,"endTime":1011.96,"body":"you have to be very specific, not just say, Hey,"},{"speaker":"Krystal Proffitt","startTime":1011.96,"endTime":1016.22,"body":"you do amazing things. Now let me talk about"},{"speaker":"Krystal Proffitt","startTime":1011.96,"endTime":1016.22,"body":"myself. Because that is what a lot of people do"},{"speaker":"Krystal Proffitt","startTime":1016.22,"endTime":1022.01,"body":"like to pitch themselves to be on a podcast or do"},{"speaker":"Krystal Proffitt","startTime":1016.22,"endTime":1022.01,"body":"you know, do a collaboration, but what ash did and"},{"speaker":"Krystal Proffitt","startTime":1022.01,"endTime":1026.45,"body":"what made me pay attention is he was very"},{"speaker":"Krystal Proffitt","startTime":1022.01,"endTime":1026.45,"body":"specific, like hey, I love what you're doing on"},{"speaker":"Krystal Proffitt","startTime":1026.45,"endTime":1032.21,"body":"your YouTube channel. Specifically, the content"},{"speaker":"Krystal Proffitt","startTime":1026.45,"endTime":1032.21,"body":"about solo stuff I had you said something like I"},{"speaker":"Krystal Proffitt","startTime":1032.21,"endTime":1037.46,"body":"hadn't seen this before or I really liked In this"},{"speaker":"Krystal Proffitt","startTime":1032.21,"endTime":1037.46,"body":"video, and that made me pay attention to what you"},{"speaker":"Krystal Proffitt","startTime":1037.46,"endTime":1042.92,"body":"had to say, and I was like, Oh, who is this"},{"speaker":"Krystal Proffitt","startTime":1037.46,"endTime":1042.92,"body":"person? So I looked up what you did, and I wanted"},{"speaker":"Krystal Proffitt","startTime":1042.92,"endTime":1047.33,"body":"to see what you were doing. And and I was just"},{"speaker":"Krystal Proffitt","startTime":1042.92,"endTime":1047.33,"body":"like, man, he sounds like a great person to chat"},{"speaker":"Krystal Proffitt","startTime":1047.33,"endTime":1052.7,"body":"with. So I wanted to really point out what you did"},{"speaker":"Krystal Proffitt","startTime":1047.33,"endTime":1052.7,"body":"for us to kind of just be in contact, because I"},{"speaker":"Krystal Proffitt","startTime":1052.7,"endTime":1057.02,"body":"don't think a lot of people out there even think"},{"speaker":"Krystal Proffitt","startTime":1052.7,"endTime":1057.02,"body":"about that, I think that they're looking at, like"},{"speaker":"Krystal Proffitt","startTime":1057.02,"endTime":1061.0700000000002,"body":"you said, the big channels, and they're like,"},{"speaker":"Krystal Proffitt","startTime":1057.02,"endTime":1061.0700000000002,"body":"Well, I want to get on those. But at the end of"},{"speaker":"Krystal Proffitt","startTime":1061.0700000000002,"endTime":1066.1100000000001,"body":"the day, like there's a lot of power in speaking"},{"speaker":"Krystal Proffitt","startTime":1061.0700000000002,"endTime":1066.1100000000001,"body":"with people who are kind of either on your same"},{"speaker":"Krystal Proffitt","startTime":1066.1100000000001,"endTime":1071.63,"body":"level, or talking about the same things or even"},{"speaker":"Krystal Proffitt","startTime":1066.1100000000001,"endTime":1071.63,"body":"talking about things that you really want to know"},{"speaker":"Krystal Proffitt","startTime":1071.63,"endTime":1075.8,"body":"about. So I thought that that was that was really"},{"speaker":"Krystal Proffitt","startTime":1071.63,"endTime":1075.8,"body":"cool. And I wanted to say you did a great job and"},{"speaker":"Krystal Proffitt","startTime":1075.8,"endTime":1077.51,"body":"doing well. I don't even know if that's even a"},{"speaker":"Krystal Proffitt","startTime":1075.8,"endTime":1077.51,"body":"conscious."},{"speaker":"Ash Borland","startTime":1079.13,"endTime":1083.06,"body":"It's lovely to hear. And it is a"},{"speaker":"Ash Borland","startTime":1079.13,"endTime":1083.06,"body":"thing I've been told a few times I had my own"},{"speaker":"Ash Borland","startTime":1083.06,"endTime":1090.02,"body":"video, who is quite big in the YouTube space. He"},{"speaker":"Ash Borland","startTime":1083.06,"endTime":1090.02,"body":"turned down I reached out to him. Nice thing. He"},{"speaker":"Ash Borland","startTime":1090.02,"endTime":1093.56,"body":"did a similar thing. And he turned he came on the"},{"speaker":"Ash Borland","startTime":1090.02,"endTime":1093.56,"body":"show and he said I wanted to shout out quickly so"},{"speaker":"Ash Borland","startTime":1093.56,"endTime":1098.87,"body":"the reason why I come on he turned me down. This"},{"speaker":"Ash Borland","startTime":1093.56,"endTime":1098.87,"body":"is podcast live business. Your listeners will get"},{"speaker":"Ash Borland","startTime":1098.87,"endTime":1104.42,"body":"this like like, and he turned me down. He said"},{"speaker":"Ash Borland","startTime":1098.87,"endTime":1104.42,"body":"yes, he i i met I like WhatsApp there was not"},{"speaker":"Ash Borland","startTime":1104.42,"endTime":1109.1,"body":"whatsoever like Instagram message DM them to a"},{"speaker":"Ash Borland","startTime":1104.42,"endTime":1109.1,"body":"story because it was like the best way to get into"},{"speaker":"Ash Borland","startTime":1109.1,"endTime":1113.03,"body":"it was like a Legend of Zelda thing. And I said,"},{"speaker":"Ash Borland","startTime":1109.1,"endTime":1113.03,"body":"Well, this is great. And I said, I'd love to have"},{"speaker":"Ash Borland","startTime":1113.03,"endTime":1117.2,"body":"you on my podcast. Would you like to come on? And"},{"speaker":"Ash Borland","startTime":1113.03,"endTime":1117.2,"body":"he went? And he said, Yeah, sure. Send to my PA"},{"speaker":"Ash Borland","startTime":1117.2,"endTime":1124.04,"body":"Now we all know that means no. So I was like,"},{"speaker":"Ash Borland","startTime":1117.2,"endTime":1124.04,"body":"Yeah, sure. So I sent it to the PA. And then. And"},{"speaker":"Ash Borland","startTime":1124.04,"endTime":1127.37,"body":"then what happened was with a P and this is"},{"speaker":"Ash Borland","startTime":1124.04,"endTime":1127.37,"body":"another way, another way I find to get these"},{"speaker":"Ash Borland","startTime":1127.37,"endTime":1130.85,"body":"bigger guests on. And these are called different"},{"speaker":"Ash Borland","startTime":1127.37,"endTime":1130.85,"body":"people just not big. It's just people who I think"},{"speaker":"Ash Borland","startTime":1130.85,"endTime":1137.48,"body":"is valuable. I couldn't care less about the size."},{"speaker":"Ash Borland","startTime":1130.85,"endTime":1137.48,"body":"But like Owens then I sent the the PA they get the"},{"speaker":"Ash Borland","startTime":1137.48,"endTime":1142.25,"body":"list and she said, Oh, he's booked out now for the"},{"speaker":"Ash Borland","startTime":1137.48,"endTime":1142.25,"body":"next six months. So really another I know, I know."},{"speaker":"Ash Borland","startTime":1142.49,"endTime":1147.5900000000001,"body":"And I said not a problem. Can you? Can we book him"},{"speaker":"Ash Borland","startTime":1142.49,"endTime":1147.5900000000001,"body":"after six months? Because she was like, Oh, no."},{"speaker":"Ash Borland","startTime":1147.5900000000001,"endTime":1152.6,"body":"Well, I'll get back to interesting get back to me"},{"speaker":"Ash Borland","startTime":1147.5900000000001,"endTime":1152.6,"body":"anyway. I just kept turning up these live streams."},{"speaker":"Ash Borland","startTime":1152.63,"endTime":1156.98,"body":"And I knew this is where understanding of digital"},{"speaker":"Ash Borland","startTime":1152.63,"endTime":1156.98,"body":"marketing, their live stream, their multicasting"},{"speaker":"Ash Borland","startTime":1156.98,"endTime":1161.9299999999998,"body":"and their multicasting to LinkedIn, Facebook, all"},{"speaker":"Ash Borland","startTime":1156.98,"endTime":1161.9299999999998,"body":"of the places YouTube sort of big YouTube channel,"},{"speaker":"Ash Borland","startTime":1161.9299999999998,"endTime":1166.2199999999998,"body":"a big Facebook follower, but nobody watches him on"},{"speaker":"Ash Borland","startTime":1161.9299999999998,"endTime":1166.2199999999998,"body":"LinkedIn. So I just went on to LinkedIn. And I"},{"speaker":"Ash Borland","startTime":1166.2199999999998,"endTime":1172.25,"body":"just kept I just kept saying this is not just look"},{"speaker":"Ash Borland","startTime":1166.2199999999998,"endTime":1172.25,"body":"at me, look, I was like, This is great and getting"},{"speaker":"Ash Borland","startTime":1172.25,"endTime":1176.8400000000001,"body":"involved. And it's really funny because he came on"},{"speaker":"Ash Borland","startTime":1172.25,"endTime":1176.8400000000001,"body":"the show all of a sudden, about three, four weeks"},{"speaker":"Ash Borland","startTime":1176.8400000000001,"endTime":1181.7600000000002,"body":"later, the PA messaged me and said always had a"},{"speaker":"Ash Borland","startTime":1176.8400000000001,"endTime":1181.7600000000002,"body":"cancellation. You can come on next week, you're"},{"speaker":"Ash Borland","startTime":1181.7600000000002,"endTime":1186.6799999999998,"body":"around. And he came on the show. And he said, I"},{"speaker":"Ash Borland","startTime":1181.7600000000002,"endTime":1186.6799999999998,"body":"just want to shout he said, but he said I would"},{"speaker":"Ash Borland","startTime":1186.6799999999998,"endTime":1191.21,"body":"never say this normally. He said, I get asked"},{"speaker":"Ash Borland","startTime":1186.6799999999998,"endTime":1191.21,"body":"every single day said and I was like yeah,"},{"speaker":"Ash Borland","startTime":1191.21,"endTime":1195.08,"body":"whatever. And I'll let her cuz I pay her to deal"},{"speaker":"Ash Borland","startTime":1191.21,"endTime":1195.08,"body":"with it. And he said, but the fact you kept"},{"speaker":"Ash Borland","startTime":1195.08,"endTime":1201.0500000000002,"body":"showing up and actually caring about what I did,"},{"speaker":"Ash Borland","startTime":1195.08,"endTime":1201.0500000000002,"body":"made me research, he said, and when I researched"},{"speaker":"Ash Borland","startTime":1201.0500000000002,"endTime":1205.94,"body":"you, I was like, Oh, this guy is actually legit."},{"speaker":"Ash Borland","startTime":1201.0500000000002,"endTime":1205.94,"body":"Like he's either he's knows people. And he's"},{"speaker":"Ash Borland","startTime":1205.94,"endTime":1211.58,"body":"connected. And it's all of this and he's got good"},{"speaker":"Ash Borland","startTime":1205.94,"endTime":1211.58,"body":"stuff. So follow up is very important. And being"},{"speaker":"Ash Borland","startTime":1211.6100000000001,"endTime":1216.2600000000002,"body":"how many times people just reach out for just"},{"speaker":"Ash Borland","startTime":1211.6100000000001,"endTime":1216.2600000000002,"body":"nothing. And that's what your content was a spur"},{"speaker":"Ash Borland","startTime":1216.2600000000002,"endTime":1221.9299999999998,"body":"of the moment. I saw it. I loved it. I thought"},{"speaker":"Ash Borland","startTime":1216.2600000000002,"endTime":1221.9299999999998,"body":"your video and shout out to this your video was"},{"speaker":"Ash Borland","startTime":1221.9899999999998,"endTime":1229.1,"body":"the best video I've seen on solo podcasting. And I"},{"speaker":"Ash Borland","startTime":1221.9899999999998,"endTime":1229.1,"body":"am a solo podcaster. So I was like, Yes. And I"},{"speaker":"Ash Borland","startTime":1229.1,"endTime":1232.79,"body":"just as soon as it was like it was like impulse I"},{"speaker":"Ash Borland","startTime":1229.1,"endTime":1232.79,"body":"clicked on that that photo, I went down to the"},{"speaker":"Ash Borland","startTime":1232.79,"endTime":1236.81,"body":"thing. And I was like, I've got it. And I just"},{"speaker":"Ash Borland","startTime":1232.79,"endTime":1236.81,"body":"thought I have to speak to this woman. I don't"},{"speaker":"Ash Borland","startTime":1236.81,"endTime":1242.1799999999998,"body":"know anything else you do. But this is again, I'm"},{"speaker":"Ash Borland","startTime":1236.81,"endTime":1242.1799999999998,"body":"sorry, research you have to is but it was like"},{"speaker":"Ash Borland","startTime":1242.4499999999998,"endTime":1247.4899999999998,"body":"when a video makes you feel that kind of emotion."},{"speaker":"Ash Borland","startTime":1242.4499999999998,"endTime":1247.4899999999998,"body":"Like, I think you have to do it."},{"speaker":"Krystal Proffitt","startTime":1248.17,"endTime":1252.13,"body":"Yeah. Oh, this is this is so"},{"speaker":"Krystal Proffitt","startTime":1248.17,"endTime":1252.13,"body":"good. And I love this strategy so much. Because"},{"speaker":"Krystal Proffitt","startTime":1252.13,"endTime":1257.5300000000002,"body":"you do do it well. And I actually it was kind of"},{"speaker":"Krystal Proffitt","startTime":1252.13,"endTime":1257.5300000000002,"body":"like after we had our initial interview, I feel"},{"speaker":"Krystal Proffitt","startTime":1257.5300000000002,"endTime":1263.1100000000001,"body":"like I repaid the favor, like I showed up to like"},{"speaker":"Krystal Proffitt","startTime":1257.5300000000002,"endTime":1263.1100000000001,"body":"one or two of your lives. And I was like, win. But"},{"speaker":"Krystal Proffitt","startTime":1263.38,"endTime":1268.06,"body":"to what you said your point. It's not about just"},{"speaker":"Krystal Proffitt","startTime":1263.38,"endTime":1268.06,"body":"talking, it's not about love. But if you go on"},{"speaker":"Krystal Proffitt","startTime":1268.06,"endTime":1274.12,"body":"someone's live stream, and you add value, it's all"},{"speaker":"Krystal Proffitt","startTime":1268.06,"endTime":1274.12,"body":"about the value, not like, Hey, I'm amazing. Look"},{"speaker":"Krystal Proffitt","startTime":1274.12,"endTime":1278.08,"body":"at me over here, look at what I'm doing. Like"},{"speaker":"Krystal Proffitt","startTime":1274.12,"endTime":1278.08,"body":"you're not you're just gonna annoy the crap out of"},{"speaker":"Krystal Proffitt","startTime":1278.08,"endTime":1283.21,"body":"everybody. But if you go there, and you're like,"},{"speaker":"Krystal Proffitt","startTime":1278.08,"endTime":1283.21,"body":"Oh, yeah. Do you remember this? Or have you ever"},{"speaker":"Krystal Proffitt","startTime":1283.21,"endTime":1289.0300000000002,"body":"tried this strategy? Or asking questions that are"},{"speaker":"Krystal Proffitt","startTime":1283.21,"endTime":1289.0300000000002,"body":"kind of maybe some of those softball questions"},{"speaker":"Krystal Proffitt","startTime":1289.0300000000002,"endTime":1293.56,"body":"that people are like, hey, you know, I know that"},{"speaker":"Krystal Proffitt","startTime":1289.0300000000002,"endTime":1293.56,"body":"your audience is going to probably be interested"},{"speaker":"Krystal Proffitt","startTime":1293.56,"endTime":1299.08,"body":"in this. And I also know that Ash knows the answer"},{"speaker":"Krystal Proffitt","startTime":1293.56,"endTime":1299.08,"body":"to this question. So it's kind of like that. I"},{"speaker":"Krystal Proffitt","startTime":1299.08,"endTime":1303.58,"body":"don't know. Maybe it's like an unspoken creator"},{"speaker":"Krystal Proffitt","startTime":1299.08,"endTime":1303.58,"body":"thing. But I think that the more we talk about it,"},{"speaker":"Krystal Proffitt","startTime":1303.6100000000001,"endTime":1308.38,"body":"it could be very helpful to other people, because"},{"speaker":"Krystal Proffitt","startTime":1303.6100000000001,"endTime":1308.38,"body":"now there's going to be people that hopefully will"},{"speaker":"Krystal Proffitt","startTime":1308.38,"endTime":1313.5100000000002,"body":"go and everybody goes subscribe to ashes"},{"speaker":"Krystal Proffitt","startTime":1308.38,"endTime":1313.5100000000002,"body":"information. It's all going to be linked in the"},{"speaker":"Krystal Proffitt","startTime":1313.5100000000002,"endTime":1318.1599999999999,"body":"show notes. But definitely like I think it's a way"},{"speaker":"Krystal Proffitt","startTime":1313.5100000000002,"endTime":1318.1599999999999,"body":"that we can help support each other. And what's so"},{"speaker":"Krystal Proffitt","startTime":1318.1599999999999,"endTime":1324.31,"body":"cool about the creator community, for sure."},{"speaker":"Krystal Proffitt","startTime":1318.1599999999999,"endTime":1324.31,"body":"Absolutely. 100% Yeah, well, let's change"},{"speaker":"Krystal Proffitt","startTime":1324.31,"endTime":1329.98,"body":"directions because you mentioned solo podcast and"},{"speaker":"Krystal Proffitt","startTime":1324.31,"endTime":1329.98,"body":"I want to talk about your solo podcast journey"},{"speaker":"Krystal Proffitt","startTime":1329.98,"endTime":1337.54,"body":"because this is where people get uncomfortable and"},{"speaker":"Krystal Proffitt","startTime":1329.98,"endTime":1337.54,"body":"We're just gonna talk about like solo podcasting,"},{"speaker":"Krystal Proffitt","startTime":1337.54,"endTime":1342.19,"body":"it's an uncomfortable thing. It's not even for"},{"speaker":"Krystal Proffitt","startTime":1337.54,"endTime":1342.19,"body":"someone who like you said, you have a performing"},{"speaker":"Krystal Proffitt","startTime":1342.19,"endTime":1348.7600000000002,"body":"background, you've been on stage, I'm sure in"},{"speaker":"Krystal Proffitt","startTime":1342.19,"endTime":1348.7600000000002,"body":"front of hundreds of people. And it's still so"},{"speaker":"Krystal Proffitt","startTime":1348.7600000000002,"endTime":1353.83,"body":"awkward to be in a room by yourself with just a"},{"speaker":"Krystal Proffitt","startTime":1348.7600000000002,"endTime":1353.83,"body":"microphone or a camera. So let's talk about what"},{"speaker":"Krystal Proffitt","startTime":1353.83,"endTime":1355.3000000000002,"body":"that journeys look like for you."},{"speaker":"Ash Borland","startTime":1355.449,"endTime":1361.629,"body":"hearable is, I love it. I love solo"},{"speaker":"Ash Borland","startTime":1355.449,"endTime":1361.629,"body":"podcasting. Now, it's one of my favorite things to"},{"speaker":"Ash Borland","startTime":1361.629,"endTime":1368.2289999999998,"body":"do. But my gosh, it was not at the beginning. And"},{"speaker":"Ash Borland","startTime":1361.629,"endTime":1368.2289999999998,"body":"my very first episode again, not, it's not there"},{"speaker":"Ash Borland","startTime":1368.2289999999998,"endTime":1371.799,"body":"anymore, because of copyright. I did a silly"},{"speaker":"Ash Borland","startTime":1368.2289999999998,"endTime":1371.799,"body":"thing, which was I didn't know you'd again, you"},{"speaker":"Ash Borland","startTime":1371.799,"endTime":1378.819,"body":"live and learn. And you have to realize that, but"},{"speaker":"Ash Borland","startTime":1371.799,"endTime":1378.819,"body":"the first episode was me. Like, I have my"},{"speaker":"Ash Borland","startTime":1378.819,"endTime":1383.1390000000001,"body":"headphones in from a from an iPhone, you know, the"},{"speaker":"Ash Borland","startTime":1378.819,"endTime":1383.1390000000001,"body":"old ones. And I have a beard. So it was scratching"},{"speaker":"Ash Borland","startTime":1383.1390000000001,"endTime":1389.049,"body":"my beard. It was terrible. I was just I was so"},{"speaker":"Ash Borland","startTime":1383.1390000000001,"endTime":1389.049,"body":"awkward. And it was about 35 minutes long, of"},{"speaker":"Ash Borland","startTime":1389.049,"endTime":1393.969,"body":"which 20 minutes if I was telling you about, you"},{"speaker":"Ash Borland","startTime":1389.049,"endTime":1393.969,"body":"know, and it's like, Just you wait, just you wait,"},{"speaker":"Ash Borland","startTime":1393.969,"endTime":1398.1390000000001,"body":"because it was coming today is going to be very"},{"speaker":"Ash Borland","startTime":1393.969,"endTime":1398.1390000000001,"body":"good. But let me just tell you a little bit about"},{"speaker":"Ash Borland","startTime":1398.1390000000001,"endTime":1402.9389999999999,"body":"me first, but trust me. And then what was coming"},{"speaker":"Ash Borland","startTime":1398.1390000000001,"endTime":1402.9389999999999,"body":"was a blog that I found. And I was just reading"},{"speaker":"Ash Borland","startTime":1402.9389999999999,"endTime":1407.9189999999999,"body":"it, you know, it was terrible. It was terrible."},{"speaker":"Ash Borland","startTime":1402.9389999999999,"endTime":1407.9189999999999,"body":"And I actually listened to it a couple of months"},{"speaker":"Ash Borland","startTime":1407.9189999999999,"endTime":1411.9389999999999,"body":"ago, because it was on like, Listen notes, as you"},{"speaker":"Ash Borland","startTime":1407.9189999999999,"endTime":1411.9389999999999,"body":"know, were the ones they don't delete them, for"},{"speaker":"Ash Borland","startTime":1411.9389999999999,"endTime":1417.0390000000002,"body":"some reason they those are they just keep them"},{"speaker":"Ash Borland","startTime":1411.9389999999999,"endTime":1417.0390000000002,"body":"everywhere else is there. I was like, I can't"},{"speaker":"Ash Borland","startTime":1417.0390000000002,"endTime":1423.549,"body":"believe that I did this. But I'm so glad I pushed"},{"speaker":"Ash Borland","startTime":1417.0390000000002,"endTime":1423.549,"body":"through. But it is very awkward. And it is very"},{"speaker":"Ash Borland","startTime":1423.549,"endTime":1429.429,"body":"uncomfortable, I think as a solo podcaster."},{"speaker":"Ash Borland","startTime":1423.549,"endTime":1429.429,"body":"Because we I think there's two types of people of"},{"speaker":"Ash Borland","startTime":1429.429,"endTime":1435.0390000000002,"body":"interest there. Your first one is people who are"},{"speaker":"Ash Borland","startTime":1429.429,"endTime":1435.0390000000002,"body":"really uncomfortable, so they sound uncomfortable."},{"speaker":"Ash Borland","startTime":1435.609,"endTime":1440.409,"body":"And it's like, oh, this is painful to listen to,"},{"speaker":"Ash Borland","startTime":1435.609,"endTime":1440.409,"body":"which is fine. By the way, you got to keep pushing"},{"speaker":"Ash Borland","startTime":1440.409,"endTime":1445.7489999999998,"body":"through all those The other type person, which was"},{"speaker":"Ash Borland","startTime":1440.409,"endTime":1445.7489999999998,"body":"definitely me thinks they're not uncomfortable to"},{"speaker":"Ash Borland","startTime":1445.7489999999998,"endTime":1451.839,"body":"listen to. But they are and so they're very"},{"speaker":"Ash Borland","startTime":1445.7489999999998,"endTime":1451.839,"body":"overconfident. And actually, there's no they and"},{"speaker":"Ash Borland","startTime":1451.839,"endTime":1456.819,"body":"so they're making a 40 minute podcast, because"},{"speaker":"Ash Borland","startTime":1451.839,"endTime":1456.819,"body":"they've got enough to say, and actually, it"},{"speaker":"Ash Borland","startTime":1456.819,"endTime":1462.7890000000002,"body":"probably could have been done in about five"},{"speaker":"Ash Borland","startTime":1456.819,"endTime":1462.7890000000002,"body":"minutes. So yeah, it's not fun, but it is amazing."},{"speaker":"Ash Borland","startTime":1462.7890000000002,"endTime":1464.799,"body":"Now like I love it. It's like a diary now."},{"speaker":"Krystal Proffitt","startTime":1465.469,"endTime":1469.429,"body":"Yeah. Oh my gosh, it's so funny."},{"speaker":"Krystal Proffitt","startTime":1465.469,"endTime":1469.429,"body":"And I love to hear your two different types."},{"speaker":"Krystal Proffitt","startTime":1469.429,"endTime":1474.799,"body":"Because both people are uncomfortable either."},{"speaker":"Krystal Proffitt","startTime":1469.429,"endTime":1474.799,"body":"either. They're uncomfortable, I feel like I would"},{"speaker":"Krystal Proffitt","startTime":1474.799,"endTime":1479.2689999999998,"body":"definitely fall into the second category where"},{"speaker":"Krystal Proffitt","startTime":1474.799,"endTime":1479.2689999999998,"body":"it's kind of like that, fake it till you make it."},{"speaker":"Krystal Proffitt","startTime":1479.2689999999998,"endTime":1483.589,"body":"But then you're talking. And while you're talking,"},{"speaker":"Krystal Proffitt","startTime":1479.2689999999998,"endTime":1483.589,"body":"you have this loop in your head, like what is the"},{"speaker":"Krystal Proffitt","startTime":1483.589,"endTime":1487.819,"body":"point of what is actually coming out of your"},{"speaker":"Krystal Proffitt","startTime":1483.589,"endTime":1487.819,"body":"mouth? Like, what are you trying to say? You're"},{"speaker":"Krystal Proffitt","startTime":1487.819,"endTime":1492.8290000000002,"body":"just speaking, you're talking to yourself, you're"},{"speaker":"Krystal Proffitt","startTime":1487.819,"endTime":1492.8290000000002,"body":"not making sense, like bring this home, like lay"},{"speaker":"Krystal Proffitt","startTime":1492.8290000000002,"endTime":1497.449,"body":"in the plane because you no one even knows what"},{"speaker":"Krystal Proffitt","startTime":1492.8290000000002,"endTime":1497.449,"body":"you're talking about anymore. So just is there a"},{"speaker":"Krystal Proffitt","startTime":1497.449,"endTime":1499.159,"body":"way for you just to stop talking?"},{"speaker":"Ash Borland","startTime":1500.54,"endTime":1504.3200000000002,"body":"The first one it was because I"},{"speaker":"Ash Borland","startTime":1500.54,"endTime":1504.3200000000002,"body":"originally got in my personal brand consulting"},{"speaker":"Ash Borland","startTime":1504.3200000000002,"endTime":1509.0900000000001,"body":"originally. And I'm like, this is a personal"},{"speaker":"Ash Borland","startTime":1504.3200000000002,"endTime":1509.0900000000001,"body":"brand. It's called the personal branding secrets"},{"speaker":"Ash Borland","startTime":1509.0900000000001,"endTime":1513.4699999999998,"body":"podcast did very well at the beginning. But I have"},{"speaker":"Ash Borland","startTime":1509.0900000000001,"endTime":1513.4699999999998,"body":"no idea why. Because the first episode, I'm like,"},{"speaker":"Ash Borland","startTime":1513.8000000000002,"endTime":1517.6100000000001,"body":"I don't know anything about personal branding."},{"speaker":"Ash Borland","startTime":1513.8000000000002,"endTime":1517.6100000000001,"body":"Like I'm the first to be this thought leader. And"},{"speaker":"Ash Borland","startTime":1517.6100000000001,"endTime":1522.2600000000002,"body":"the first thing because I'm nervous. I was like, I"},{"speaker":"Ash Borland","startTime":1517.6100000000001,"endTime":1522.2600000000002,"body":"don't really know anything about it. Nothing at"},{"speaker":"Ash Borland","startTime":1522.2600000000002,"endTime":1527.15,"body":"all. I want to bring you on this journey with me,"},{"speaker":"Ash Borland","startTime":1522.2600000000002,"endTime":1527.15,"body":"which is fine. But I was pitching myself as the"},{"speaker":"Ash Borland","startTime":1527.15,"endTime":1531.5,"body":"expert. I was saying to people go and listen to"},{"speaker":"Ash Borland","startTime":1527.15,"endTime":1531.5,"body":"the show. If you want to work with me. The first"},{"speaker":"Ash Borland","startTime":1531.5,"endTime":1536.7199999999998,"body":"thing I say in the first five minutes is I don't"},{"speaker":"Ash Borland","startTime":1531.5,"endTime":1536.7199999999998,"body":"really know what I'm talking about. Don't like"},{"speaker":"Ash Borland","startTime":1536.7199999999998,"endTime":1543.02,"body":"it's not Yeah, but it's funny, but it does evolve."},{"speaker":"Ash Borland","startTime":1536.7199999999998,"endTime":1543.02,"body":"And I think pushing through those pain points. And"},{"speaker":"Ash Borland","startTime":1543.02,"endTime":1548.2399999999998,"body":"that's what I said about I loved your video was it"},{"speaker":"Ash Borland","startTime":1543.02,"endTime":1548.2399999999998,"body":"was real there wasn't that was what I found that"},{"speaker":"Ash Borland","startTime":1548.2399999999998,"endTime":1554.1799999999998,"body":"and I think this hopefully is I think it might be"},{"speaker":"Ash Borland","startTime":1548.2399999999998,"endTime":1554.1799999999998,"body":"what why you made those videos. His solo podcasts"},{"speaker":"Ash Borland","startTime":1554.1799999999998,"endTime":1559.4299999999998,"body":"are amazing, like amazing. And they're amazing for"},{"speaker":"Ash Borland","startTime":1554.1799999999998,"endTime":1559.4299999999998,"body":"lead gen as businesses. They're amazing for"},{"speaker":"Ash Borland","startTime":1559.4299999999998,"endTime":1564.8600000000001,"body":"content for YouTube, for example. They're amazing"},{"speaker":"Ash Borland","startTime":1559.4299999999998,"endTime":1564.8600000000001,"body":"for everything. And, but there was like no one"},{"speaker":"Ash Borland","startTime":1564.8600000000001,"endTime":1572.7199999999998,"body":"talking about it. And so like I stumbled across I"},{"speaker":"Ash Borland","startTime":1564.8600000000001,"endTime":1572.7199999999998,"body":"think was Rachel Peterson. And hers was very, very"},{"speaker":"Ash Borland","startTime":1572.7199999999998,"endTime":1575.81,"body":"good. So I listened to I was like, and she was the"},{"speaker":"Ash Borland","startTime":1572.7199999999998,"endTime":1575.81,"body":"first person I've ever heard you've done a solo"},{"speaker":"Ash Borland","startTime":1575.81,"endTime":1581.33,"body":"podcast, and I was like, this is even a thing. Oh,"},{"speaker":"Ash Borland","startTime":1575.81,"endTime":1581.33,"body":"okay. Then if this is a thing then and I ran up,"},{"speaker":"Ash Borland","startTime":1581.33,"endTime":1585.44,"body":"it wasn't my first podcast, it was my second"},{"speaker":"Ash Borland","startTime":1581.33,"endTime":1585.44,"body":"podcast, because I'd run up with this man that"},{"speaker":"Ash Borland","startTime":1585.44,"endTime":1589.19,"body":"came across because I was like, bring it you might"},{"speaker":"Ash Borland","startTime":1585.44,"endTime":1589.19,"body":"feel this. I was bringing guests on the show."},{"speaker":"Ash Borland","startTime":1589.19,"endTime":1594.8600000000001,"body":"Because I know for me, I was bringing people on"},{"speaker":"Ash Borland","startTime":1589.19,"endTime":1594.8600000000001,"body":"the show. Because they were and I knew more than"},{"speaker":"Ash Borland","startTime":1594.8600000000001,"endTime":1599.48,"body":"they did. And I was like, This is really bad."},{"speaker":"Ash Borland","startTime":1594.8600000000001,"endTime":1599.48,"body":"Like, I don't really know, like, why am I not? You"},{"speaker":"Ash Borland","startTime":1599.48,"endTime":1604.58,"body":"know, I'm not gonna I'm not gonna correct them."},{"speaker":"Ash Borland","startTime":1599.48,"endTime":1604.58,"body":"But I was like, I need to step in front of this."},{"speaker":"Ash Borland","startTime":1604.58,"endTime":1607.85,"body":"Why am I not doing it? And that was where the solo"},{"speaker":"Ash Borland","startTime":1604.58,"endTime":1607.85,"body":"thing. I thought I can't get people to interview"},{"speaker":"Ash Borland","startTime":1607.85,"endTime":1612.83,"body":"me every week. So what do we do? So yeah, it's a"},{"speaker":"Ash Borland","startTime":1607.85,"endTime":1612.83,"body":"brilliant tool, I think."},{"speaker":"Krystal Proffitt","startTime":1613.6100000000001,"endTime":1618.8600000000001,"body":"Yeah. And I think too that a lot"},{"speaker":"Krystal Proffitt","startTime":1613.6100000000001,"endTime":1618.8600000000001,"body":"of people that do, okay, so there's a"},{"speaker":"Krystal Proffitt","startTime":1618.8600000000001,"endTime":1624.1399999999999,"body":"comfortability in solo podcasting, and it takes"},{"speaker":"Krystal Proffitt","startTime":1618.8600000000001,"endTime":1624.1399999999999,"body":"you a second to get there. It's not some even"},{"speaker":"Krystal Proffitt","startTime":1624.1399999999999,"endTime":1629.8400000000001,"body":"people that can talk on a stage in front of 1000s"},{"speaker":"Krystal Proffitt","startTime":1624.1399999999999,"endTime":1629.8400000000001,"body":"of people like it takes a second to get there. And"},{"speaker":"Krystal Proffitt","startTime":1629.8400000000001,"endTime":1635.4499999999998,"body":"I think that we often use interviews as a crutch"},{"speaker":"Krystal Proffitt","startTime":1629.8400000000001,"endTime":1635.4499999999998,"body":"because we do we want to do we Want to do it on"},{"speaker":"Krystal Proffitt","startTime":1635.4499999999998,"endTime":1639.98,"body":"our own, or we have those thoughts of me and I"},{"speaker":"Krystal Proffitt","startTime":1635.4499999999998,"endTime":1639.98,"body":"could totally just run with this conversation by"},{"speaker":"Krystal Proffitt","startTime":1639.98,"endTime":1645.23,"body":"myself, but it's gonna be awkward. It's gonna be"},{"speaker":"Krystal Proffitt","startTime":1639.98,"endTime":1645.23,"body":"hard. Like, it's easy. Like what we're doing right"},{"speaker":"Krystal Proffitt","startTime":1645.23,"endTime":1650.2399999999998,"body":"now, what ash and I are doing, I can see him, he"},{"speaker":"Krystal Proffitt","startTime":1645.23,"endTime":1650.2399999999998,"body":"can see me we can read off of each other. And"},{"speaker":"Krystal Proffitt","startTime":1650.2399999999998,"endTime":1655.4,"body":"we're just talking, y'all, we're just having a"},{"speaker":"Krystal Proffitt","startTime":1650.2399999999998,"endTime":1655.4,"body":"conversation, like, we're having coffee together,"},{"speaker":"Krystal Proffitt","startTime":1655.4299999999998,"endTime":1661.52,"body":"and it's easier. But whenever you're stepping"},{"speaker":"Krystal Proffitt","startTime":1655.4299999999998,"endTime":1661.52,"body":"behind the mic by yourself, like, it's just,"},{"speaker":"Krystal Proffitt","startTime":1661.58,"endTime":1667.6999999999998,"body":"there's all these feelings of like, oh, I can just"},{"speaker":"Krystal Proffitt","startTime":1661.58,"endTime":1667.6999999999998,"body":"stop whenever I want to. And so people will often"},{"speaker":"Krystal Proffitt","startTime":1667.79,"endTime":1674.0,"body":"stop and start and then the editing process is a"},{"speaker":"Krystal Proffitt","startTime":1667.79,"endTime":1674.0,"body":"mess if you do that, too. So it's just like, it's"},{"speaker":"Krystal Proffitt","startTime":1674.0,"endTime":1678.56,"body":"a lot more stressful until you can figure it out"},{"speaker":"Krystal Proffitt","startTime":1674.0,"endTime":1678.56,"body":"on your own. But I'm so glad that you said that"},{"speaker":"Krystal Proffitt","startTime":1678.56,"endTime":1682.4,"body":"you love it. And it's really powerful. Do you"},{"speaker":"Krystal Proffitt","startTime":1678.56,"endTime":1682.4,"body":"know, have you gotten any feedback from your"},{"speaker":"Krystal Proffitt","startTime":1682.4,"endTime":1688.31,"body":"audience? Like, is there? Do they like the way"},{"speaker":"Krystal Proffitt","startTime":1682.4,"endTime":1688.31,"body":"that you talk to them? Like, like, it's more"},{"speaker":"Krystal Proffitt","startTime":1688.31,"endTime":1692.7800000000002,"body":"relatable? Or do you teach like, what is tell me"},{"speaker":"Krystal Proffitt","startTime":1688.31,"endTime":1692.7800000000002,"body":"more about your solo style?"},{"speaker":"Ash Borland","startTime":1692.8400000000001,"endTime":1698.7199999999998,"body":"So what Yeah, I am, how so you say"},{"speaker":"Ash Borland","startTime":1692.8400000000001,"endTime":1698.7199999999998,"body":"how it started, I then moved. I then started a"},{"speaker":"Ash Borland","startTime":1698.7199999999998,"endTime":1702.7399999999998,"body":"whole new show. And I and what it was, was I had a"},{"speaker":"Ash Borland","startTime":1698.7199999999998,"endTime":1702.7399999999998,"body":"guy come on the show. And he said, there's a"},{"speaker":"Ash Borland","startTime":1702.7399999999998,"endTime":1707.0,"body":"podcast here in the UK. And he said, You need to"},{"speaker":"Ash Borland","startTime":1702.7399999999998,"endTime":1707.0,"body":"be careful interviewing too many people, if you're"},{"speaker":"Ash Borland","startTime":1707.0,"endTime":1710.6599999999999,"body":"trying to generate leads from this, he said,"},{"speaker":"Ash Borland","startTime":1707.0,"endTime":1710.6599999999999,"body":"Because you're you're spotlighting all these other"},{"speaker":"Ash Borland","startTime":1710.6599999999999,"endTime":1714.62,"body":"people and you're not talking to so that was I was"},{"speaker":"Ash Borland","startTime":1710.6599999999999,"endTime":1714.62,"body":"like, okay, so I went back to the drawing board,"},{"speaker":"Ash Borland","startTime":1714.62,"endTime":1720.8000000000002,"body":"and I set up a new show. And I just did, I didn't"},{"speaker":"Ash Borland","startTime":1714.62,"endTime":1720.8000000000002,"body":"do any interviews. That's actually like, I just"},{"speaker":"Ash Borland","startTime":1720.8000000000002,"endTime":1724.46,"body":"did literally a solo show. And I was like, I'm"},{"speaker":"Ash Borland","startTime":1720.8000000000002,"endTime":1724.46,"body":"going to do this. And I'm going to go through the"},{"speaker":"Ash Borland","startTime":1724.46,"endTime":1730.4899999999998,"body":"uncomfortable phase again. And I'm gonna try it."},{"speaker":"Ash Borland","startTime":1724.46,"endTime":1730.4899999999998,"body":"It was weird because I got it. That's the one that"},{"speaker":"Ash Borland","startTime":1730.4899999999998,"endTime":1734.06,"body":"put me in the charts over here. And it's, that's"},{"speaker":"Ash Borland","startTime":1730.4899999999998,"endTime":1734.06,"body":"the one if I'm monitoring this, the kicks like my"},{"speaker":"Ash Borland","startTime":1734.06,"endTime":1740.7800000000002,"body":"entire career, because I just I just went back to"},{"speaker":"Ash Borland","startTime":1734.06,"endTime":1740.7800000000002,"body":"my days as a mortgage broker making videos on that"},{"speaker":"Ash Borland","startTime":1740.7800000000002,"endTime":1744.17,"body":"that was literally what I thought I've done this"},{"speaker":"Ash Borland","startTime":1740.7800000000002,"endTime":1744.17,"body":"before. It's my wife said, she said, You've done"},{"speaker":"Ash Borland","startTime":1744.17,"endTime":1751.6100000000001,"body":"it before you can do it again. And I loved it. And"},{"speaker":"Ash Borland","startTime":1744.17,"endTime":1751.6100000000001,"body":"the people and I built a really, I made a big miss"},{"speaker":"Ash Borland","startTime":1751.6399999999999,"endTime":1755.27,"body":"some mistakes, and I'm sure we will, we'll talk"},{"speaker":"Ash Borland","startTime":1751.6399999999999,"endTime":1755.27,"body":"about those as we go through but in regards to"},{"speaker":"Ash Borland","startTime":1755.27,"endTime":1760.3400000000001,"body":"like community and building and stuff, but my"},{"speaker":"Ash Borland","startTime":1755.27,"endTime":1760.3400000000001,"body":"audience, they they were like soaking it like a"},{"speaker":"Ash Borland","startTime":1760.3400000000001,"endTime":1765.8000000000002,"body":"sponge, they were literally like, and I'm very"},{"speaker":"Ash Borland","startTime":1760.3400000000001,"endTime":1765.8000000000002,"body":"into psychology and structure every I'm very deep,"},{"speaker":"Ash Borland","startTime":1765.8000000000002,"endTime":1771.0500000000002,"body":"I'm very into like, deep level learning as opposed"},{"speaker":"Ash Borland","startTime":1765.8000000000002,"endTime":1771.0500000000002,"body":"to just surface level. So I was like, well, this"},{"speaker":"Ash Borland","startTime":1771.0500000000002,"endTime":1776.1799999999998,"body":"podcast can be it's gonna get quite really deep"},{"speaker":"Ash Borland","startTime":1771.0500000000002,"endTime":1776.1799999999998,"body":"into behavioral economics and so that and, and"},{"speaker":"Ash Borland","startTime":1776.1799999999998,"endTime":1781.1599999999999,"body":"they just kept wanting more and more and more. I"},{"speaker":"Ash Borland","startTime":1776.1799999999998,"endTime":1781.1599999999999,"body":"did it every day, I did it every single day, seven"},{"speaker":"Ash Borland","startTime":1781.1599999999999,"endTime":1787.6100000000001,"body":"days a week, and I would live stream it. So I live"},{"speaker":"Ash Borland","startTime":1781.1599999999999,"endTime":1787.6100000000001,"body":"stream it to all my platforms. And I did I did it"},{"speaker":"Ash Borland","startTime":1787.6100000000001,"endTime":1792.1999999999998,"body":"for like a year. And it was amazing. Like it was"},{"speaker":"Ash Borland","startTime":1787.6100000000001,"endTime":1792.1999999999998,"body":"so good. But they was what I started to realize I"},{"speaker":"Ash Borland","startTime":1792.1999999999998,"endTime":1798.62,"body":"started to lean into, I got more confident that I"},{"speaker":"Ash Borland","startTime":1792.1999999999998,"endTime":1798.62,"body":"was a performance I started being better tonality"},{"speaker":"Ash Borland","startTime":1798.62,"endTime":1803.12,"body":"and funny and not only for like making silly"},{"speaker":"Ash Borland","startTime":1798.62,"endTime":1803.12,"body":"noises in regards like the way my voice was"},{"speaker":"Ash Borland","startTime":1803.12,"endTime":1808.4,"body":"sounding and and then also having I watched a lot"},{"speaker":"Ash Borland","startTime":1803.12,"endTime":1808.4,"body":"I loved a lot of YouTube was back in the day. And"},{"speaker":"Ash Borland","startTime":1808.4,"endTime":1812.9899999999998,"body":"I was thinking like you've got to be remember, as"},{"speaker":"Ash Borland","startTime":1808.4,"endTime":1812.9899999999998,"body":"a performer that was that idea of fully commit,"},{"speaker":"Ash Borland","startTime":1813.29,"endTime":1818.27,"body":"you know, if you're fully over the top, and I want"},{"speaker":"Ash Borland","startTime":1813.29,"endTime":1818.27,"body":"it to be this larger than life count, not not"},{"speaker":"Ash Borland","startTime":1818.3000000000002,"endTime":1824.6599999999999,"body":"false. Just I'm an eccentric guy from a very weird"},{"speaker":"Ash Borland","startTime":1818.3000000000002,"endTime":1824.6599999999999,"body":"upbringing. And so instead of you know, I wanted"},{"speaker":"Ash Borland","startTime":1824.6599999999999,"endTime":1830.0,"body":"to show the world who that will that really was"},{"speaker":"Ash Borland","startTime":1824.6599999999999,"endTime":1830.0,"body":"and, and it worked and it really worked. But then"},{"speaker":"Ash Borland","startTime":1830.0,"endTime":1834.1100000000001,"body":"it then it was a little bit of success. I'm sure"},{"speaker":"Ash Borland","startTime":1830.0,"endTime":1834.1100000000001,"body":"you'll know this Krystal a little bit, as it says"},{"speaker":"Ash Borland","startTime":1834.1100000000001,"endTime":1839.5700000000002,"body":"is a bad thing. Because then it muddy the waters"},{"speaker":"Ash Borland","startTime":1834.1100000000001,"endTime":1839.5700000000002,"body":"again. And it just it's just a constant. I says"},{"speaker":"Ash Borland","startTime":1839.6,"endTime":1845.1799999999998,"body":"all the time. It's just a constant. Repeat,"},{"speaker":"Ash Borland","startTime":1839.6,"endTime":1845.1799999999998,"body":"recalibrate, get back you don't you think you've"},{"speaker":"Ash Borland","startTime":1845.1799999999998,"endTime":1848.9,"body":"sorted it? You think everything's flying to the"},{"speaker":"Ash Borland","startTime":1845.1799999999998,"endTime":1848.9,"body":"races and just went I remember someone says to me,"},{"speaker":"Ash Borland","startTime":1848.9,"endTime":1854.15,"body":"just when you think you've sorted it, someone"},{"speaker":"Ash Borland","startTime":1848.9,"endTime":1854.15,"body":"comes along and knocks it out. So but yeah, I"},{"speaker":"Ash Borland","startTime":1854.15,"endTime":1858.44,"body":"definitely. The feedback was, the feedback was"},{"speaker":"Ash Borland","startTime":1854.15,"endTime":1858.44,"body":"great. And then the feet and I started bringing"},{"speaker":"Ash Borland","startTime":1858.44,"endTime":1861.92,"body":"guests on, the feedback got bad again. They were"},{"speaker":"Ash Borland","startTime":1858.44,"endTime":1861.92,"body":"like, No, we don't want the guests you want. Yeah."},{"speaker":"Ash Borland","startTime":1861.92,"endTime":1869.75,"body":"And I was like, Oh, well, I want the guest because"},{"speaker":"Ash Borland","startTime":1861.92,"endTime":1869.75,"body":"I feel lonely. So what are we gonna do, and that's"},{"speaker":"Ash Borland","startTime":1869.75,"endTime":1874.19,"body":"where the show that I brought you on came in,"},{"speaker":"Ash Borland","startTime":1869.75,"endTime":1874.19,"body":"because because that came from more of a network,"},{"speaker":"Ash Borland","startTime":1874.19,"endTime":1878.5100000000002,"body":"I wanted to meet people and, and I wanted to show"},{"speaker":"Ash Borland","startTime":1874.19,"endTime":1878.5100000000002,"body":"the people who are interested in seeing who these"},{"speaker":"Ash Borland","startTime":1878.5100000000002,"endTime":1884.54,"body":"creators were outside of the because I'm in the"},{"speaker":"Ash Borland","startTime":1878.5100000000002,"endTime":1884.54,"body":"UK, they don't know, half the people in the US and"},{"speaker":"Ash Borland","startTime":1884.75,"endTime":1889.0700000000002,"body":"the best ones are in the US, the best creators are"},{"speaker":"Ash Borland","startTime":1884.75,"endTime":1889.0700000000002,"body":"in the US. So if I could create a show that could"},{"speaker":"Ash Borland","startTime":1889.0700000000002,"endTime":1893.0,"body":"curate them. That's where that came from, but"},{"speaker":"Ash Borland","startTime":1889.0700000000002,"endTime":1893.0,"body":"mostly from loneliness."},{"speaker":"Krystal Proffitt","startTime":1894.77,"endTime":1899.2399999999998,"body":"He said that that's so funny."},{"speaker":"Krystal Proffitt","startTime":1894.77,"endTime":1899.2399999999998,"body":"But But it's so interesting to hear, you know,"},{"speaker":"Krystal Proffitt","startTime":1899.27,"endTime":1903.62,"body":"kind of how everything developed. And I totally"},{"speaker":"Krystal Proffitt","startTime":1899.27,"endTime":1903.62,"body":"agree, I think that there's a constant evolution"},{"speaker":"Krystal Proffitt","startTime":1903.65,"endTime":1907.88,"body":"of like, you get to this point, and you're just"},{"speaker":"Krystal Proffitt","startTime":1903.65,"endTime":1907.88,"body":"like, you get to the top of one mountain, but"},{"speaker":"Krystal Proffitt","startTime":1907.88,"endTime":1911.9899999999998,"body":"really, you're just at the bottom of the next"},{"speaker":"Krystal Proffitt","startTime":1907.88,"endTime":1911.9899999999998,"body":"mountain. And that's what's really cool about it."},{"speaker":"Krystal Proffitt","startTime":1911.9899999999998,"endTime":1916.0700000000002,"body":"And I think that, you know, for everybody that's"},{"speaker":"Krystal Proffitt","startTime":1911.9899999999998,"endTime":1916.0700000000002,"body":"listening, if you're just now starting on your"},{"speaker":"Krystal Proffitt","startTime":1916.0700000000002,"endTime":1921.8899999999999,"body":"journey, and you're waiting to get your first 100"},{"speaker":"Krystal Proffitt","startTime":1916.0700000000002,"endTime":1921.8899999999999,"body":"subscribers on YouTube or your first 10 listeners"},{"speaker":"Krystal Proffitt","startTime":1921.8899999999999,"endTime":1927.0500000000002,"body":"to your podcast, like just remember that that you"},{"speaker":"Krystal Proffitt","startTime":1921.8899999999999,"endTime":1927.0500000000002,"body":"know you're going to get to a point where you do"},{"speaker":"Krystal Proffitt","startTime":1927.0500000000002,"endTime":1932.54,"body":"reach your goals and you have to start asking"},{"speaker":"Krystal Proffitt","startTime":1927.0500000000002,"endTime":1932.54,"body":"these questions of what do I want versus what my"},{"speaker":"Krystal Proffitt","startTime":1932.54,"endTime":1937.4299999999998,"body":"audience wants and how can you better balance"},{"speaker":"Krystal Proffitt","startTime":1932.54,"endTime":1937.4299999999998,"body":"that. So I love that you said, you know, I know"},{"speaker":"Krystal Proffitt","startTime":1937.4299999999998,"endTime":1940.0700000000002,"body":"y'all just want me but I'm lonely over here, guys."},{"speaker":"Ash Borland","startTime":1942.77,"endTime":1947.75,"body":"It's very true. It's very true. And I"},{"speaker":"Ash Borland","startTime":1942.77,"endTime":1947.75,"body":"think you'll put your video I watched recently and"},{"speaker":"Ash Borland","startTime":1948.08,"endTime":1954.56,"body":"about that about the solo and solo verse I watched"},{"speaker":"Ash Borland","startTime":1948.08,"endTime":1954.56,"body":"on three solo verse interview shows, they say they"},{"speaker":"Ash Borland","startTime":1954.56,"endTime":1960.38,"body":"do the one you want. And I think all works if you"},{"speaker":"Ash Borland","startTime":1954.56,"endTime":1960.38,"body":"do it, however you want it to do it. So I like"},{"speaker":"Ash Borland","startTime":1960.38,"endTime":1964.2199999999998,"body":"that. But you do have to balance you're very"},{"speaker":"Ash Borland","startTime":1960.38,"endTime":1964.2199999999998,"body":"right, you have to balance this idea of, and I"},{"speaker":"Ash Borland","startTime":1964.2199999999998,"endTime":1969.02,"body":"think this is a content creator, this is not not"},{"speaker":"Ash Borland","startTime":1964.2199999999998,"endTime":1969.02,"body":"just podcasting, this is YouTube, everything, you"},{"speaker":"Ash Borland","startTime":1969.02,"endTime":1975.44,"body":"have to balance the idea of what do your audience"},{"speaker":"Ash Borland","startTime":1969.02,"endTime":1975.44,"body":"want. Because I think a big mistake I see loads of"},{"speaker":"Ash Borland","startTime":1975.44,"endTime":1980.69,"body":"people making in when they try to come into"},{"speaker":"Ash Borland","startTime":1975.44,"endTime":1980.69,"body":"content is, is that they, they think they know"},{"speaker":"Ash Borland","startTime":1980.69,"endTime":1985.1599999999999,"body":"what the audience wants, and they have no idea and"},{"speaker":"Ash Borland","startTime":1980.69,"endTime":1985.1599999999999,"body":"and that's so so what you told me to stop with"},{"speaker":"Ash Borland","startTime":1985.1599999999999,"endTime":1989.3899999999999,"body":"that kind of is what I've said to you about when I"},{"speaker":"Ash Borland","startTime":1985.1599999999999,"endTime":1989.3899999999999,"body":"look at my stuff I was like are that they want"},{"speaker":"Ash Borland","startTime":1989.3899999999999,"endTime":1993.71,"body":"podcast content, they don't want me to talk about"},{"speaker":"Ash Borland","startTime":1989.3899999999999,"endTime":1993.71,"body":"the psychology stuff anymore. But I think this is"},{"speaker":"Ash Borland","startTime":1993.71,"endTime":1999.2600000000002,"body":"a problem that will I see come up all the time."},{"speaker":"Ash Borland","startTime":1993.71,"endTime":1999.2600000000002,"body":"They're not listening. It's like niching, the"},{"speaker":"Ash Borland","startTime":1999.2600000000002,"endTime":2003.4899999999998,"body":"people don't. And I said this before is like you"},{"speaker":"Ash Borland","startTime":1999.2600000000002,"endTime":2003.4899999999998,"body":"don't pick a niche, the niche has already picked"},{"speaker":"Ash Borland","startTime":2003.4899999999998,"endTime":2008.44,"body":"you you just have to open your eyes to what's"},{"speaker":"Ash Borland","startTime":2003.4899999999998,"endTime":2008.44,"body":"already there. And I think that's something that a"},{"speaker":"Ash Borland","startTime":2008.44,"endTime":2013.0900000000001,"body":"lot of content creators are just handicapping"},{"speaker":"Ash Borland","startTime":2008.44,"endTime":2013.0900000000001,"body":"themselves massively, because they're not actually"},{"speaker":"Ash Borland","startTime":2013.0900000000001,"endTime":2013.96,"body":"being self aware."},{"speaker":"Krystal Proffitt","startTime":2015.2199999999998,"endTime":2021.46,"body":"Yeah, that's, that's so good. I"},{"speaker":"Krystal Proffitt","startTime":2015.2199999999998,"endTime":2021.46,"body":"felt like that was like a mic drop moment. Because"},{"speaker":"Krystal Proffitt","startTime":2021.46,"endTime":2026.23,"body":"actually, now that I think about it, so this is"},{"speaker":"Krystal Proffitt","startTime":2021.46,"endTime":2026.23,"body":"gonna sound kind of like crazy woowoo or whatever."},{"speaker":"Krystal Proffitt","startTime":2026.71,"endTime":2034.87,"body":"For I mean, I feel like I predestined for you. And"},{"speaker":"Krystal Proffitt","startTime":2026.71,"endTime":2034.87,"body":"I, to me, it's because it was by happenstance that"},{"speaker":"Krystal Proffitt","startTime":2034.87,"endTime":2040.6,"body":"I created the solo content. But as soon as I did,"},{"speaker":"Krystal Proffitt","startTime":2034.87,"endTime":2040.6,"body":"it started performing well. And so I started"},{"speaker":"Krystal Proffitt","startTime":2040.6,"endTime":2044.9499999999998,"body":"creating more solo content. And just like you"},{"speaker":"Krystal Proffitt","startTime":2040.6,"endTime":2044.9499999999998,"body":"said, because I think you had said to me, no one's"},{"speaker":"Krystal Proffitt","startTime":2044.9499999999998,"endTime":2051.49,"body":"creating solo content. And that's exactly how I"},{"speaker":"Krystal Proffitt","startTime":2044.9499999999998,"endTime":2051.49,"body":"stumbled upon creating solo content, specifically"},{"speaker":"Krystal Proffitt","startTime":2051.49,"endTime":2054.67,"body":"for my YouTube channel. My podcast listeners are"},{"speaker":"Krystal Proffitt","startTime":2051.49,"endTime":2054.67,"body":"like, What are you talking about? You don't talk"},{"speaker":"Krystal Proffitt","startTime":2054.67,"endTime":2058.48,"body":"about it a lot? Well, it's because what we've"},{"speaker":"Krystal Proffitt","startTime":2054.67,"endTime":2058.48,"body":"talked about discoverability it's a little bit"},{"speaker":"Krystal Proffitt","startTime":2058.48,"endTime":2064.96,"body":"different with podcast, but I create a lot of solo"},{"speaker":"Krystal Proffitt","startTime":2058.48,"endTime":2064.96,"body":"content on my YouTube channel, because people are"},{"speaker":"Krystal Proffitt","startTime":2064.96,"endTime":2071.62,"body":"looking for it, and my channel can rank for it."},{"speaker":"Krystal Proffitt","startTime":2064.96,"endTime":2071.62,"body":"Because there's not a ton of videos out there."},{"speaker":"Krystal Proffitt","startTime":2071.65,"endTime":2071.86,"body":"There's"},{"speaker":"Ash Borland","startTime":2071.89,"endTime":2075.37,"body":"a few sub solo podcasts you are the"},{"speaker":"Ash Borland","startTime":2071.89,"endTime":2075.37,"body":"but that's why I said about reaching out to you"},{"speaker":"Ash Borland","startTime":2075.37,"endTime":2080.77,"body":"will, you're the only one. The only one like it."},{"speaker":"Ash Borland","startTime":2075.37,"endTime":2080.77,"body":"Like, I want to sneak in there the next couple of"},{"speaker":"Ash Borland","startTime":2080.77,"endTime":2089.17,"body":"years. But you are the only one like and"},{"speaker":"Ash Borland","startTime":2080.77,"endTime":2089.17,"body":"everything. It's amazing. And and which you're"},{"speaker":"Ash Borland","startTime":2089.2,"endTime":2094.15,"body":"you're serving a need. It's incredible. Like it's"},{"speaker":"Ash Borland","startTime":2089.2,"endTime":2094.15,"body":"I think it's a it's a massive, and it's not trying"},{"speaker":"Ash Borland","startTime":2094.15,"endTime":2100.27,"body":"to, you know, beat you up here. But it is is the"},{"speaker":"Ash Borland","startTime":2094.15,"endTime":2100.27,"body":"podcast, I feel like podcasts. And I'm super"},{"speaker":"Ash Borland","startTime":2100.27,"endTime":2104.32,"body":"passionate about podcasts. But the problem is,"},{"speaker":"Ash Borland","startTime":2100.27,"endTime":2104.32,"body":"everyone sees something like Joe Rogan and thinks"},{"speaker":"Ash Borland","startTime":2104.32,"endTime":2111.25,"body":"that's the only thing and it's not, and, and nine"},{"speaker":"Ash Borland","startTime":2104.32,"endTime":2111.25,"body":"times 99 times out of 100, not nine times out"},{"speaker":"Ash Borland","startTime":2111.25,"endTime":2117.19,"body":"there 99 times out of 100 people go into"},{"speaker":"Ash Borland","startTime":2111.25,"endTime":2117.19,"body":"podcasting, thinking that they can be Joe Rogan,"},{"speaker":"Ash Borland","startTime":2117.19,"endTime":2122.86,"body":"it's going to transform their business and it's"},{"speaker":"Ash Borland","startTime":2117.19,"endTime":2122.86,"body":"not. It's not the but the that solo podcast will."},{"speaker":"Ash Borland","startTime":2123.25,"endTime":2127.6,"body":"And and that's the thing that was I was like, this"},{"speaker":"Ash Borland","startTime":2123.25,"endTime":2127.6,"body":"is like, it's like the secret that no one's"},{"speaker":"Ash Borland","startTime":2127.63,"endTime":2132.91,"body":"telling you. And so when I saw your video, you"},{"speaker":"Ash Borland","startTime":2127.63,"endTime":2132.91,"body":"it's incredible. And I think that your listeners"},{"speaker":"Ash Borland","startTime":2132.91,"endTime":2135.64,"body":"should go if they haven't, they should go and"},{"speaker":"Ash Borland","startTime":2132.91,"endTime":2135.64,"body":"check out your YouTube stuff because it is"},{"speaker":"Ash Borland","startTime":2135.64,"endTime":2140.86,"body":"brilliant. Like it was I was writing notes I was"},{"speaker":"Ash Borland","startTime":2135.64,"endTime":2140.86,"body":"getting so because I was just doing it from a"},{"speaker":"Ash Borland","startTime":2140.86,"endTime":2144.97,"body":"video guy. I was listening to your stuff. I was"},{"speaker":"Ash Borland","startTime":2140.86,"endTime":2144.97,"body":"like, this is epic. And I've took so much from"},{"speaker":"Ash Borland","startTime":2144.97,"endTime":2149.38,"body":"each other. And last time we spoke like I don't"},{"speaker":"Ash Borland","startTime":2144.97,"endTime":2149.38,"body":"actually do my solo podcast video anymore. I do it"},{"speaker":"Ash Borland","startTime":2149.41,"endTime":2154.03,"body":"audio because easier. I can batch it. I can do I"},{"speaker":"Ash Borland","startTime":2149.41,"endTime":2154.03,"body":"was listening to you. And she's obviously you said"},{"speaker":"Ash Borland","startTime":2154.03,"endTime":2159.28,"body":"you batch and you do want the beginning you do all"},{"speaker":"Ash Borland","startTime":2154.03,"endTime":2159.28,"body":"that throws like how small, like so small. So"},{"speaker":"Ash Borland","startTime":2159.58,"endTime":2162.31,"body":"you're the best at it, in my opinion, definitely"},{"speaker":"Ash Borland","startTime":2159.58,"endTime":2162.31,"body":"in this space."},{"speaker":"Krystal Proffitt","startTime":2163.689,"endTime":2168.099,"body":"No, thank you so much. And we're"},{"speaker":"Krystal Proffitt","startTime":2163.689,"endTime":2168.099,"body":"all linked to the videos that that Ash is talking"},{"speaker":"Krystal Proffitt","startTime":2168.099,"endTime":2172.089,"body":"about. Because there are definitely I have like a"},{"speaker":"Krystal Proffitt","startTime":2168.099,"endTime":2172.089,"body":"playlist for solo podcasters. And you should"},{"speaker":"Krystal Proffitt","startTime":2172.089,"endTime":2176.919,"body":"absolutely go check it out. Because there are some"},{"speaker":"Krystal Proffitt","startTime":2172.089,"endTime":2176.919,"body":"mindset things that I talk about when it comes to"},{"speaker":"Krystal Proffitt","startTime":2176.919,"endTime":2182.199,"body":"solo. But like you were hitting on earlier, you"},{"speaker":"Krystal Proffitt","startTime":2176.919,"endTime":2182.199,"body":"don't know them until you do them. Like I didn't"},{"speaker":"Krystal Proffitt","startTime":2182.199,"endTime":2186.0389999999998,"body":"know any of this stuff. I didn't wake up one day"},{"speaker":"Krystal Proffitt","startTime":2182.199,"endTime":2186.0389999999998,"body":"and say, You know what, I'm gonna be a podcaster"},{"speaker":"Krystal Proffitt","startTime":2186.159,"endTime":2190.659,"body":"because I have all this information. No, y'all, I"},{"speaker":"Krystal Proffitt","startTime":2186.159,"endTime":2190.659,"body":"made all the mistakes, and I'm teaching you what"},{"speaker":"Krystal Proffitt","startTime":2190.659,"endTime":2195.909,"body":"not to do. I'm saying please do not do this. But I"},{"speaker":"Krystal Proffitt","startTime":2190.659,"endTime":2195.909,"body":"want to go back to what you were hitting on"},{"speaker":"Krystal Proffitt","startTime":2195.909,"endTime":2201.6389999999997,"body":"earlier about kind of branding and community and"},{"speaker":"Krystal Proffitt","startTime":2195.909,"endTime":2201.6389999999997,"body":"how you can tie all of these together. So what"},{"speaker":"Krystal Proffitt","startTime":2201.6389999999997,"endTime":2208.689,"body":"does that look like? Like for your business? Does"},{"speaker":"Krystal Proffitt","startTime":2201.6389999999997,"endTime":2208.689,"body":"each type of content serve a different audience?"},{"speaker":"Krystal Proffitt","startTime":2208.719,"endTime":2213.669,"body":"Are you just trying to blend like all of your"},{"speaker":"Krystal Proffitt","startTime":2208.719,"endTime":2213.669,"body":"brand together? How does that work for you?"},{"speaker":"Ash Borland","startTime":2213.7889999999998,"endTime":2221.529,"body":"Yeah, it's a great question. So I"},{"speaker":"Ash Borland","startTime":2213.7889999999998,"endTime":2221.529,"body":"have two very like now I have two very strong,"},{"speaker":"Ash Borland","startTime":2221.799,"endTime":2228.8489999999997,"body":"separate niches, which was which to be completely"},{"speaker":"Ash Borland","startTime":2221.799,"endTime":2228.8489999999997,"body":"honest with you has been a battle over the last"},{"speaker":"Ash Borland","startTime":2228.8489999999997,"endTime":2234.399,"body":"maybe three months have been like, again, getting"},{"speaker":"Ash Borland","startTime":2228.8489999999997,"endTime":2234.399,"body":"myself out of the way. So I got into this by being"},{"speaker":"Ash Borland","startTime":2234.5789999999997,"endTime":2239.919,"body":"By doing personal branding, and I actually think"},{"speaker":"Ash Borland","startTime":2234.5789999999997,"endTime":2239.919,"body":"looking, my wife was one that said to me, I was I"},{"speaker":"Ash Borland","startTime":2239.919,"endTime":2243.939,"body":"was I think, actually, that was a mistake. And the"},{"speaker":"Ash Borland","startTime":2239.919,"endTime":2243.939,"body":"reason why that was a mistake is there's a great"},{"speaker":"Ash Borland","startTime":2243.939,"endTime":2248.919,"body":"YouTuber called Ed Lawrence, who runs the Channel"},{"speaker":"Ash Borland","startTime":2243.939,"endTime":2248.919,"body":"film booth. And I had him on the show he's blowing"},{"speaker":"Ash Borland","startTime":2248.919,"endTime":2255.429,"body":"up right now. And he said, The big mistake people"},{"speaker":"Ash Borland","startTime":2248.919,"endTime":2255.429,"body":"are making is they're trying to make themselves a"},{"speaker":"Ash Borland","startTime":2255.429,"endTime":2260.439,"body":"brand when they aren't a brand right now. And he"},{"speaker":"Ash Borland","startTime":2255.429,"endTime":2260.439,"body":"said, The problem is, and I remember him saying,"},{"speaker":"Ash Borland","startTime":2260.469,"endTime":2265.5989999999997,"body":"he said, Ash, because everyone else had told me"},{"speaker":"Ash Borland","startTime":2260.469,"endTime":2265.5989999999997,"body":"named me after you call it that he's not just the"},{"speaker":"Ash Borland","startTime":2265.5989999999997,"endTime":2270.489,"body":"pocket mean everything, the podcast, not at all."},{"speaker":"Ash Borland","startTime":2265.5989999999997,"endTime":2270.489,"body":"Don't do that. But like you can, because you got a"},{"speaker":"Ash Borland","startTime":2270.489,"endTime":2276.489,"body":"cool now, everybody else con. I'm always jealous"},{"speaker":"Ash Borland","startTime":2270.489,"endTime":2276.489,"body":"of people like you because you got amazing names,"},{"speaker":"Ash Borland","startTime":2276.489,"endTime":2281.8889999999997,"body":"you can put it in, but like, that was supposed"},{"speaker":"Ash Borland","startTime":2276.489,"endTime":2281.8889999999997,"body":"spoke to guys one called Steve worthy, and I was"},{"speaker":"Ash Borland","startTime":2281.8889999999997,"endTime":2288.429,"body":"like, I just love your name. Well, you, you know,"},{"speaker":"Ash Borland","startTime":2281.8889999999997,"endTime":2288.429,"body":"he said, he was like, you know, I and this has"},{"speaker":"Ash Borland","startTime":2288.429,"endTime":2292.089,"body":"been a branding. He was like, I think you're gonna"},{"speaker":"Ash Borland","startTime":2288.429,"endTime":2292.089,"body":"you're gonna Hindi. So he said, Because the time"},{"speaker":"Ash Borland","startTime":2292.089,"endTime":2296.859,"body":"I'm making shorts, and he said, if someone is"},{"speaker":"Ash Borland","startTime":2292.089,"endTime":2296.859,"body":"interested in podcasts, if someone's interested in"},{"speaker":"Ash Borland","startTime":2296.859,"endTime":2301.629,"body":"podcasting, and you've done a short about"},{"speaker":"Ash Borland","startTime":2296.859,"endTime":2301.629,"body":"podcasting, or a video about podcasting, and your"},{"speaker":"Ash Borland","startTime":2301.629,"endTime":2306.3089999999997,"body":"channel is called the podcast creators hub,"},{"speaker":"Ash Borland","startTime":2301.629,"endTime":2306.3089999999997,"body":"they're gonna click on it, because they're"},{"speaker":"Ash Borland","startTime":2306.3089999999997,"endTime":2313.239,"body":"interested in podcasting report that he said, so"},{"speaker":"Ash Borland","startTime":2306.3089999999997,"endTime":2313.239,"body":"making it like a lower barrier to entry is really"},{"speaker":"Ash Borland","startTime":2313.239,"endTime":2316.449,"body":"simple. And he said, none of them are talking"},{"speaker":"Ash Borland","startTime":2313.239,"endTime":2316.449,"body":"about they said, you've got it, someone's got to"},{"speaker":"Ash Borland","startTime":2316.449,"endTime":2323.0789999999997,"body":"really go, do I care about you ash Boland is"},{"speaker":"Ash Borland","startTime":2316.449,"endTime":2323.0789999999997,"body":"enough to click on it. And so that was something"},{"speaker":"Ash Borland","startTime":2323.0789999999997,"endTime":2329.0789999999997,"body":"that as a personal brand guy, which had built my"},{"speaker":"Ash Borland","startTime":2323.0789999999997,"endTime":2329.0789999999997,"body":"business on it, I was like, and that but he was"},{"speaker":"Ash Borland","startTime":2329.0789999999997,"endTime":2336.3089999999997,"body":"right. And so but the problem with that then"},{"speaker":"Ash Borland","startTime":2329.0789999999997,"endTime":2336.3089999999997,"body":"meant, I had many niches that I worked in. So I"},{"speaker":"Ash Borland","startTime":2336.3089999999997,"endTime":2340.779,"body":"had to look and I said, I'm a mortgage broker."},{"speaker":"Ash Borland","startTime":2336.3089999999997,"endTime":2340.779,"body":"Originally, I work with mortgage brokers in that"},{"speaker":"Ash Borland","startTime":2340.779,"endTime":2348.069,"body":"space. I split it, I've set up a podcast for that."},{"speaker":"Ash Borland","startTime":2340.779,"endTime":2348.069,"body":"And I've set up a setup, I've got to like things"},{"speaker":"Ash Borland","startTime":2348.069,"endTime":2353.979,"body":"podcasting, and then mortgage consulting. They're"},{"speaker":"Ash Borland","startTime":2348.069,"endTime":2353.979,"body":"very separate. And it's been happening over the"},{"speaker":"Ash Borland","startTime":2353.979,"endTime":2361.1189999999997,"body":"last few few weeks. And it's seen tremendous"},{"speaker":"Ash Borland","startTime":2353.979,"endTime":2361.1189999999997,"body":"results. And the reality is, like, like crazy"},{"speaker":"Ash Borland","startTime":2361.149,"endTime":2365.679,"body":"better than I ever would have expected in the job."},{"speaker":"Ash Borland","startTime":2361.149,"endTime":2365.679,"body":"That is once I got out my way, and stop trying to"},{"speaker":"Ash Borland","startTime":2365.679,"endTime":2370.989,"body":"make it all about me. And stop trying to be like,"},{"speaker":"Ash Borland","startTime":2365.679,"endTime":2370.989,"body":"Do you know who I am? Ash Borden here, the guy"},{"speaker":"Ash Borland","startTime":2370.989,"endTime":2374.319,"body":"that makes more content than you can possibly"},{"speaker":"Ash Borland","startTime":2370.989,"endTime":2374.319,"body":"imagine. And that was what I was trying to be. I"},{"speaker":"Ash Borland","startTime":2374.319,"endTime":2378.489,"body":"was trying to be Gary Vee, I was trying to be this"},{"speaker":"Ash Borland","startTime":2374.319,"endTime":2378.489,"body":"guy that, like, I want to, you know, can you to"},{"speaker":"Ash Borland","startTime":2378.489,"endTime":2383.8289999999997,"body":"come on the show and be like, be like, blimey,"},{"speaker":"Ash Borland","startTime":2378.489,"endTime":2383.8289999999997,"body":"seven videos a day? How many like, and the reality"},{"speaker":"Ash Borland","startTime":2383.8289999999997,"endTime":2388.5389999999998,"body":"is, instead of instead of going, okay, who's my"},{"speaker":"Ash Borland","startTime":2383.8289999999997,"endTime":2388.5389999999998,"body":"target audience? Okay, they're here. So let's make"},{"speaker":"Ash Borland","startTime":2388.5389999999998,"endTime":2394.029,"body":"content they love and then they're here. Now the"},{"speaker":"Ash Borland","startTime":2388.5389999999998,"endTime":2394.029,"body":"branding is the same. That's of course, so the"},{"speaker":"Ash Borland","startTime":2394.029,"endTime":2398.8889999999997,"body":"colors are the same, the fonts are the same, the"},{"speaker":"Ash Borland","startTime":2394.029,"endTime":2398.8889999999997,"body":"because I'm a brand guy and I like it. So it's"},{"speaker":"Ash Borland","startTime":2398.8889999999997,"endTime":2404.229,"body":"cohesive, you'll be able to know it's the same guy"},{"speaker":"Ash Borland","startTime":2398.8889999999997,"endTime":2404.229,"body":"if you look, but I think make I've definitely I"},{"speaker":"Ash Borland","startTime":2404.229,"endTime":2408.819,"body":"think it's very important for people because I see"},{"speaker":"Ash Borland","startTime":2404.229,"endTime":2408.819,"body":"a lot of people doing this, because I was the"},{"speaker":"Ash Borland","startTime":2408.819,"endTime":2414.009,"body":"world's worst. I mean literally happens a lot a"},{"speaker":"Ash Borland","startTime":2408.819,"endTime":2414.009,"body":"couple of weeks months ago, trying to make"},{"speaker":"Ash Borland","startTime":2414.009,"endTime":2420.159,"body":"everything fit into one place. And actually, you"},{"speaker":"Ash Borland","startTime":2414.009,"endTime":2420.159,"body":"did by serving everybody you serve nobody. So I do"},{"speaker":"Ash Borland","startTime":2420.159,"endTime":2425.529,"body":"think you have to be quite so even down to like"},{"speaker":"Ash Borland","startTime":2420.159,"endTime":2425.529,"body":"thumbnails, I I've removed my face from the"},{"speaker":"Ash Borland","startTime":2425.529,"endTime":2431.169,"body":"thumbnails I don't have that was from Nick again."},{"speaker":"Ash Borland","startTime":2425.529,"endTime":2431.169,"body":"I was like, who am I? I'm a nobody right now for"},{"speaker":"Ash Borland","startTime":2431.169,"endTime":2436.179,"body":"podcasts on YouTube. I'm a nobody. So no one's"},{"speaker":"Ash Borland","startTime":2431.169,"endTime":2436.179,"body":"gonna look guys a bald guy about a click. I mean,"},{"speaker":"Ash Borland","startTime":2436.359,"endTime":2442.629,"body":"everybody on YouTube, the beard, so it kind of"},{"speaker":"Ash Borland","startTime":2436.359,"endTime":2442.629,"body":"worked. But like, you know, I started thinking,"},{"speaker":"Ash Borland","startTime":2442.629,"endTime":2448.0589999999997,"body":"Okay, what would the or what would they want? What"},{"speaker":"Ash Borland","startTime":2442.629,"endTime":2448.0589999999997,"body":"do they and so that's helped me it's helped"},{"speaker":"Ash Borland","startTime":2448.0589999999997,"endTime":2452.379,"body":"tremendously on YouTube. And it has helped on on"},{"speaker":"Ash Borland","startTime":2448.0589999999997,"endTime":2452.379,"body":"the other businesses. Well, I think people, it's"},{"speaker":"Ash Borland","startTime":2452.379,"endTime":2456.009,"body":"refreshing to see someone new. So yeah, hopefully"},{"speaker":"Ash Borland","startTime":2452.379,"endTime":2456.009,"body":"that answers your question is quite long winded."},{"speaker":"Ash Borland","startTime":2456.009,"endTime":2456.3089999999997,"body":"But"},{"speaker":"Krystal Proffitt","startTime":2456.6,"endTime":2459.87,"body":"no, that's great. I feel like"},{"speaker":"Krystal Proffitt","startTime":2456.6,"endTime":2459.87,"body":"you just gave us like a mini crash course in"},{"speaker":"Krystal Proffitt","startTime":2459.87,"endTime":2464.2799999999997,"body":"personal branding, too. I think that was"},{"speaker":"Krystal Proffitt","startTime":2459.87,"endTime":2464.2799999999997,"body":"fantastic. Because I love to talk about branding"},{"speaker":"Krystal Proffitt","startTime":2464.2799999999997,"endTime":2467.88,"body":"and marketing and how everything can be cohesive,"},{"speaker":"Krystal Proffitt","startTime":2464.2799999999997,"endTime":2467.88,"body":"because that's what people will say to me, they're"},{"speaker":"Krystal Proffitt","startTime":2467.88,"endTime":2473.49,"body":"like, Well, I have a podcast. And now I want to"},{"speaker":"Krystal Proffitt","startTime":2467.88,"endTime":2473.49,"body":"start YouTube. But I don't know how to tie the two"},{"speaker":"Krystal Proffitt","startTime":2473.52,"endTime":2478.41,"body":"together. And I have to be really honest. Like,"},{"speaker":"Krystal Proffitt","startTime":2473.52,"endTime":2478.41,"body":"you could look at both my podcast and my YouTube"},{"speaker":"Krystal Proffitt","startTime":2478.41,"endTime":2483.45,"body":"and say, Oh, she talks about the same content."},{"speaker":"Krystal Proffitt","startTime":2478.41,"endTime":2483.45,"body":"It's very, very different. And that's intentional."},{"speaker":"Krystal Proffitt","startTime":2483.63,"endTime":2488.25,"body":"Because you know, when Ash and I we've talked"},{"speaker":"Krystal Proffitt","startTime":2483.63,"endTime":2488.25,"body":"behind the scenes about content creation, and you"},{"speaker":"Krystal Proffitt","startTime":2488.25,"endTime":2493.8599999999997,"body":"know, kind of what that can look like. And for me,"},{"speaker":"Krystal Proffitt","startTime":2488.25,"endTime":2493.8599999999997,"body":"I put stuff on YouTube that's gonna perform well"},{"speaker":"Krystal Proffitt","startTime":2493.89,"endTime":2500.25,"body":"with a podcast, I create what my audience is"},{"speaker":"Krystal Proffitt","startTime":2493.89,"endTime":2500.25,"body":"asking me for. And I don't always make sure that"},{"speaker":"Krystal Proffitt","startTime":2500.25,"endTime":2505.92,"body":"everything's keyword specific and super like"},{"speaker":"Krystal Proffitt","startTime":2500.25,"endTime":2505.92,"body":"Google friendly on the podcast. I always do with"},{"speaker":"Krystal Proffitt","startTime":2505.92,"endTime":2511.38,"body":"YouTube. Always, always always. So can you talk"},{"speaker":"Krystal Proffitt","startTime":2505.92,"endTime":2511.38,"body":"about anything that you've learned as far as your"},{"speaker":"Krystal Proffitt","startTime":2511.38,"endTime":2517.08,"body":"YouTube strategy that's been super helpful? I know"},{"speaker":"Krystal Proffitt","startTime":2511.38,"endTime":2517.08,"body":"you were talking about shorts so let's let's hear"},{"speaker":"Krystal Proffitt","startTime":2517.14,"endTime":2520.83,"body":"let's Yeah, shorts experiment and like, how that's"},{"speaker":"Krystal Proffitt","startTime":2517.14,"endTime":2520.83,"body":"gone for you."},{"speaker":"Ash Borland","startTime":2521.0899999999997,"endTime":2525.5,"body":"Well, first of all, just to echo what"},{"speaker":"Ash Borland","startTime":2521.0899999999997,"endTime":2525.5,"body":"you're saying, I think so when we spoke right, the"},{"speaker":"Ash Borland","startTime":2525.5,"endTime":2530.5699999999997,"body":"beginning about like video podcasts. I think what"},{"speaker":"Ash Borland","startTime":2525.5,"endTime":2530.5699999999997,"body":"you're doing is like the the meta, I think that's"},{"speaker":"Ash Borland","startTime":2530.5699999999997,"endTime":2536.72,"body":"the right thing to do. I think podcasters should"},{"speaker":"Ash Borland","startTime":2530.5699999999997,"endTime":2536.72,"body":"be using YouTube. To talk about keywords specific"},{"speaker":"Ash Borland","startTime":2536.72,"endTime":2541.3399999999997,"body":"things to drive them to the podcast, I don't think"},{"speaker":"Ash Borland","startTime":2536.72,"endTime":2541.3399999999997,"body":"it should be uploading, I think what you're doing"},{"speaker":"Ash Borland","startTime":2541.8199999999997,"endTime":2547.97,"body":"isn't is like glowing example of how it should be"},{"speaker":"Ash Borland","startTime":2541.8199999999997,"endTime":2547.97,"body":"done. And so I love that because YouTube is a"},{"speaker":"Ash Borland","startTime":2547.97,"endTime":2552.5899999999997,"body":"search engine, and it's not the same. And I think"},{"speaker":"Ash Borland","startTime":2547.97,"endTime":2552.5899999999997,"body":"your podcast whenever I tried to make them match,"},{"speaker":"Ash Borland","startTime":2553.1,"endTime":2557.12,"body":"your podcast suffers because it doesn't sound very"},{"speaker":"Ash Borland","startTime":2553.1,"endTime":2557.12,"body":"good because it's got to be short and snappy and"},{"speaker":"Ash Borland","startTime":2557.12,"endTime":2561.7999999999997,"body":"quick and this way, and it shouldn't be. So you"},{"speaker":"Ash Borland","startTime":2557.12,"endTime":2561.7999999999997,"body":"know, as we've listened to your episode about your"},{"speaker":"Ash Borland","startTime":2561.7999999999997,"endTime":2567.2,"body":"first experience of write a book, and I was like,"},{"speaker":"Ash Borland","startTime":2561.7999999999997,"endTime":2567.2,"body":"if you did this in a short episode would suck. But"},{"speaker":"Ash Borland","startTime":2567.2,"endTime":2571.6099999999997,"body":"it was great. And I got to hear everything. So"},{"speaker":"Ash Borland","startTime":2567.2,"endTime":2571.6099999999997,"body":"they read again, it'll keep changing my mind. I'm"},{"speaker":"Ash Borland","startTime":2571.6099999999997,"endTime":2580.0099999999998,"body":"like, I need to do longer stuff. But with YouTube,"},{"speaker":"Ash Borland","startTime":2571.6099999999997,"endTime":2580.0099999999998,"body":"short, so shorts is something that I am, I was"},{"speaker":"Ash Borland","startTime":2580.0099999999998,"endTime":2584.63,"body":"super excited about shorts when it first came out"},{"speaker":"Ash Borland","startTime":2580.0099999999998,"endTime":2584.63,"body":"because I as a content marketing consultant, which"},{"speaker":"Ash Borland","startTime":2584.63,"endTime":2592.16,"body":"is what I do, you know, pretty much by pretty much"},{"speaker":"Ash Borland","startTime":2584.63,"endTime":2592.16,"body":"by by day. And so it's my job to know, like, the"},{"speaker":"Ash Borland","startTime":2592.16,"endTime":2597.1099999999997,"body":"way I feel is everything about every platform. And"},{"speaker":"Ash Borland","startTime":2592.16,"endTime":2597.1099999999997,"body":"so I'm constantly hiring coaches and consequences"},{"speaker":"Ash Borland","startTime":2597.14,"endTime":2602.45,"body":"understanding. And so like, tick tock came out,"},{"speaker":"Ash Borland","startTime":2597.14,"endTime":2602.45,"body":"the reason why I'm saying that is tick tock came"},{"speaker":"Ash Borland","startTime":2602.45,"endTime":2609.2599999999998,"body":"out, and I started tic tock account. And in about"},{"speaker":"Ash Borland","startTime":2602.45,"endTime":2609.2599999999998,"body":"four weeks, I grew it to from zero to 17,017"},{"speaker":"Ash Borland","startTime":2609.5,"endTime":2615.95,"body":"17,000 followers, started monetizing. Got a couple"},{"speaker":"Ash Borland","startTime":2609.5,"endTime":2615.95,"body":"of sponsorships on it very small at the time. But"},{"speaker":"Ash Borland","startTime":2616.22,"endTime":2620.18,"body":"I backed doctors way too much work. But I work"},{"speaker":"Ash Borland","startTime":2616.22,"endTime":2620.18,"body":"because I was because I was also part I was just"},{"speaker":"Ash Borland","startTime":2620.18,"endTime":2623.93,"body":"kind of testing it out. And I also you might find"},{"speaker":"Ash Borland","startTime":2620.18,"endTime":2623.93,"body":"this Krystal, but I was like as doing content"},{"speaker":"Ash Borland","startTime":2623.93,"endTime":2629.24,"body":"marketing, as I've got to have some form of like,"},{"speaker":"Ash Borland","startTime":2623.93,"endTime":2629.24,"body":"credibility there. So if someone says, Can you do"},{"speaker":"Ash Borland","startTime":2629.24,"endTime":2633.0499999999997,"body":"it, I'm like, Yeah, I've done it, I can show you"},{"speaker":"Ash Borland","startTime":2629.24,"endTime":2633.0499999999997,"body":"how to do it again. But I just didn't really like"},{"speaker":"Ash Borland","startTime":2633.0499999999997,"endTime":2639.0499999999997,"body":"the platform. I thought it was very, very young. I"},{"speaker":"Ash Borland","startTime":2633.0499999999997,"endTime":2639.0499999999997,"body":"thought that the audience, there was no search,"},{"speaker":"Ash Borland","startTime":2639.08,"endTime":2643.1,"body":"which really would really like I'm very, like kind"},{"speaker":"Ash Borland","startTime":2639.08,"endTime":2643.1,"body":"of purist on that. I think it needs to have search"},{"speaker":"Ash Borland","startTime":2643.1,"endTime":2648.2,"body":"because otherwise you're not getting what you"},{"speaker":"Ash Borland","startTime":2643.1,"endTime":2648.2,"body":"want. You're getting what they think you want. So"},{"speaker":"Ash Borland","startTime":2648.23,"endTime":2652.4,"body":"But YouTube shorts then came out and I was very"},{"speaker":"Ash Borland","startTime":2648.23,"endTime":2652.4,"body":"excited about that. Because I was like, Oh my"},{"speaker":"Ash Borland","startTime":2652.4,"endTime":2658.6099999999997,"body":"gosh, this could be a game changer. But then"},{"speaker":"Ash Borland","startTime":2652.4,"endTime":2658.6099999999997,"body":"everybody was like everyone would know was doing"},{"speaker":"Ash Borland","startTime":2658.6099999999997,"endTime":2663.71,"body":"it. And everyone was being like, and I couldn't"},{"speaker":"Ash Borland","startTime":2658.6099999999997,"endTime":2663.71,"body":"get my head around it for ages. I've slept on"},{"speaker":"Ash Borland","startTime":2663.71,"endTime":2667.79,"body":"shorts for a while because every time I did one I"},{"speaker":"Ash Borland","startTime":2663.71,"endTime":2667.79,"body":"do well. And then then I was in this YouTube"},{"speaker":"Ash Borland","startTime":2667.79,"endTime":2672.17,"body":"community. And they were like, no, no, no, no, no,"},{"speaker":"Ash Borland","startTime":2667.79,"endTime":2672.17,"body":"don't do shorts. It's not a good idea. It's going"},{"speaker":"Ash Borland","startTime":2672.17,"endTime":2676.4,"body":"to damage your channel. It's not very good."},{"speaker":"Ash Borland","startTime":2672.17,"endTime":2676.4,"body":"Doesn't help with this. You're going to over all"},{"speaker":"Ash Borland","startTime":2676.4,"endTime":2681.17,"body":"of its rubbish, by the way. And I'll explain why."},{"speaker":"Ash Borland","startTime":2676.4,"endTime":2681.17,"body":"Because what these people and I listened to them."},{"speaker":"Ash Borland","startTime":2681.17,"endTime":2685.52,"body":"I love them. Friends of mine. They're amazing. But"},{"speaker":"Ash Borland","startTime":2681.17,"endTime":2685.52,"body":"I was listening to them as yet. Yep. And then I"},{"speaker":"Ash Borland","startTime":2685.52,"endTime":2690.65,"body":"got Rob Wilson from vid IQ. And he came on the"},{"speaker":"Ash Borland","startTime":2685.52,"endTime":2690.65,"body":"show. And he said something nice. I said, should"},{"speaker":"Ash Borland","startTime":2690.65,"endTime":2696.14,"body":"you be doing shorts? And he said ash, asking"},{"speaker":"Ash Borland","startTime":2690.65,"endTime":2696.14,"body":"should you be doing shorts is like saying to me,"},{"speaker":"Ash Borland","startTime":2696.74,"endTime":2704.0299999999997,"body":"Rob, should I upload a YouTube video in 2014? He"},{"speaker":"Ash Borland","startTime":2696.74,"endTime":2704.0299999999997,"body":"said it's the stupidest thing I've ever heard"},{"speaker":"Ash Borland","startTime":2704.0299999999997,"endTime":2708.2599999999998,"body":"people say. And so I was like, okay, and then he"},{"speaker":"Ash Borland","startTime":2704.0299999999997,"endTime":2708.2599999999998,"body":"said it off there. I said, I'm going to ask you"},{"speaker":"Ash Borland","startTime":2708.2599999999998,"endTime":2715.7,"body":"about this. And he said, as the problem is, no one"},{"speaker":"Ash Borland","startTime":2708.2599999999998,"endTime":2715.7,"body":"understands it. And the YouTube gurus have built"},{"speaker":"Ash Borland","startTime":2715.7,"endTime":2719.75,"body":"their brands, on knowing everything about YouTube."},{"speaker":"Ash Borland","startTime":2715.7,"endTime":2719.75,"body":"And they don't know how this works, because it's"},{"speaker":"Ash Borland","startTime":2719.75,"endTime":2724.31,"body":"not the same game. So he said, so they're all"},{"speaker":"Ash Borland","startTime":2719.75,"endTime":2724.31,"body":"shying away, which is why there's no content on"},{"speaker":"Ash Borland","startTime":2724.31,"endTime":2730.16,"body":"it. So waited and waited. And then I was like,"},{"speaker":"Ash Borland","startTime":2724.31,"endTime":2730.16,"body":"Okay, I'm gonna just do it. I'm gonna be the guy"},{"speaker":"Ash Borland","startTime":2730.16,"endTime":2734.24,"body":"then sign. I'll try it out. And I know we tick"},{"speaker":"Ash Borland","startTime":2730.16,"endTime":2734.24,"body":"tock. I was like, it's gonna be the same as tick"},{"speaker":"Ash Borland","startTime":2734.24,"endTime":2740.7799999999997,"body":"tock, tick tock, you got to upload three to 10"},{"speaker":"Ash Borland","startTime":2734.24,"endTime":2740.7799999999997,"body":"videos per day, Spike the algorithm, I paid a lot"},{"speaker":"Ash Borland","startTime":2740.7799999999997,"endTime":2748.22,"body":"of money to a guy to find that out. And so so"},{"speaker":"Ash Borland","startTime":2740.7799999999997,"endTime":2748.22,"body":"everyone was doing one and that's what Rob Wilson"},{"speaker":"Ash Borland","startTime":2748.22,"endTime":2752.9,"body":"said. He said, they're doing one a week to support"},{"speaker":"Ash Borland","startTime":2748.22,"endTime":2752.9,"body":"their channel. He said, it's not enough. So I just"},{"speaker":"Ash Borland","startTime":2752.9,"endTime":2756.77,"body":"thought, Okay, I'm going to commit. Everything"},{"speaker":"Ash Borland","startTime":2752.9,"endTime":2756.77,"body":"else is sucking right now. Anyway, so what else I"},{"speaker":"Ash Borland","startTime":2756.77,"endTime":2762.02,"body":"got to lose? And I have I've made the podcasting,"},{"speaker":"Ash Borland","startTime":2756.77,"endTime":2762.02,"body":"okay, but other than that, and I was like, Okay,"},{"speaker":"Ash Borland","startTime":2762.0499999999997,"endTime":2768.02,"body":"I'm gonna do it. And I did five a day for 30 days."},{"speaker":"Ash Borland","startTime":2762.0499999999997,"endTime":2768.02,"body":"And my channel, I think, at the time had like, 100"},{"speaker":"Ash Borland","startTime":2768.02,"endTime":2773.27,"body":"subscribers, it was this channel, that was just"},{"speaker":"Ash Borland","startTime":2768.02,"endTime":2773.27,"body":"nothing. And it did well, I mean, like, I gained"},{"speaker":"Ash Borland","startTime":2773.27,"endTime":2779.99,"body":"about 130 subscribers in the month. And I did"},{"speaker":"Ash Borland","startTime":2773.27,"endTime":2779.99,"body":"about 60,000 views. And I was like, oh, okay, this"},{"speaker":"Ash Borland","startTime":2779.99,"endTime":2784.73,"body":"is cool. So I upped it again, and I did it again."},{"speaker":"Ash Borland","startTime":2779.99,"endTime":2784.73,"body":"And, and in two in two months, it's gone from"},{"speaker":"Ash Borland","startTime":2784.73,"endTime":2791.96,"body":"like, 100 subscribers to like, 765 subscribers. I"},{"speaker":"Ash Borland","startTime":2784.73,"endTime":2791.96,"body":"think I've got about 150 comments. It's, it's"},{"speaker":"Ash Borland","startTime":2791.96,"endTime":2797.3599999999997,"body":"quite a lot, multiple 1000s of hundreds of 1000s"},{"speaker":"Ash Borland","startTime":2791.96,"endTime":2797.3599999999997,"body":"of views. But I've signed like brand deals and"},{"speaker":"Ash Borland","startTime":2797.3599999999997,"endTime":2804.0499999999997,"body":"stuff. And it's and it's literally been two"},{"speaker":"Ash Borland","startTime":2797.3599999999997,"endTime":2804.0499999999997,"body":"months. So the honest truth is, there are gold,"},{"speaker":"Ash Borland","startTime":2804.0499999999997,"endTime":2808.5499999999997,"body":"there's gold in those streets, you know, when"},{"speaker":"Ash Borland","startTime":2804.0499999999997,"endTime":2808.5499999999997,"body":"people are not, they're sleeping on it. And as a"},{"speaker":"Ash Borland","startTime":2808.5499999999997,"endTime":2815.18,"body":"podcaster my podcast downloads are gone through"},{"speaker":"Ash Borland","startTime":2808.5499999999997,"endTime":2815.18,"body":"the roof because it's like helped because people"},{"speaker":"Ash Borland","startTime":2815.18,"endTime":2819.5,"body":"are going, I'm just talking about podcasting. And"},{"speaker":"Ash Borland","startTime":2815.18,"endTime":2819.5,"body":"now what I haven't done is I haven't fancy edited"},{"speaker":"Ash Borland","startTime":2819.5,"endTime":2823.97,"body":"it. I spoke to a couple of friends and said, you"},{"speaker":"Ash Borland","startTime":2819.5,"endTime":2823.97,"body":"know, should I be doing like tick tock content and"},{"speaker":"Ash Borland","startTime":2824.21,"endTime":2829.73,"body":"like know that you're a podcaster so if you're"},{"speaker":"Ash Borland","startTime":2824.21,"endTime":2829.73,"body":"going to talk about podcasting, be in your studio,"},{"speaker":"Ash Borland","startTime":2829.8199999999997,"endTime":2836.63,"body":"do like a one minute micro podcast and easy it's"},{"speaker":"Ash Borland","startTime":2829.8199999999997,"endTime":2836.63,"body":"very easy to do. The it's been very successful."},{"speaker":"Ash Borland","startTime":2836.63,"endTime":2843.7999999999997,"body":"And I think, you know, no one else should do it"},{"speaker":"Ash Borland","startTime":2836.63,"endTime":2843.7999999999997,"body":"because then I'll lose out. But yeah, I would I"},{"speaker":"Ash Borland","startTime":2843.7999999999997,"endTime":2848.06,"body":"think if you're looking to make YouTube work, it's"},{"speaker":"Ash Borland","startTime":2843.7999999999997,"endTime":2848.06,"body":"the best place. I was chatting someone before. I"},{"speaker":"Ash Borland","startTime":2848.06,"endTime":2854.27,"body":"think it's amazing for podcasting, because I think"},{"speaker":"Ash Borland","startTime":2848.06,"endTime":2854.27,"body":"that you can have Uber short and Uber long is"},{"speaker":"Ash Borland","startTime":2854.27,"endTime":2860.18,"body":"becoming this kind of new way that we consume"},{"speaker":"Ash Borland","startTime":2854.27,"endTime":2860.18,"body":"content. So I would say definitely do it."},{"speaker":"Krystal Proffitt","startTime":2861.31,"endTime":2864.91,"body":"Well, it's interesting, because"},{"speaker":"Krystal Proffitt","startTime":2861.31,"endTime":2864.91,"body":"you know, I will see and I'm curious to know, is"},{"speaker":"Krystal Proffitt","startTime":2864.91,"endTime":2870.13,"body":"what you upload on Instagram? Is that your shorts?"},{"speaker":"Krystal Proffitt","startTime":2864.91,"endTime":2870.13,"body":"Or is it totally separate?"},{"speaker":"Ash Borland","startTime":2870.16,"endTime":2873.46,"body":"No, it's my shorts. I don't really"},{"speaker":"Ash Borland","startTime":2870.16,"endTime":2873.46,"body":"use Instagram, I just use, I use Instagram to"},{"speaker":"Ash Borland","startTime":2873.46,"endTime":2877.66,"body":"connect with people like you guys. So I can just"},{"speaker":"Ash Borland","startTime":2873.46,"endTime":2877.66,"body":"see what you guys are up to and chat. Like I use"},{"speaker":"Ash Borland","startTime":2877.66,"endTime":2883.15,"body":"it for that. But I do upload one a day. Because"},{"speaker":"Ash Borland","startTime":2877.66,"endTime":2883.15,"body":"I've got like, 500 of the things in a bot in a"},{"speaker":"Ash Borland","startTime":2883.15,"endTime":2888.97,"body":"file zone like, yeah, and I have them I do upload"},{"speaker":"Ash Borland","startTime":2883.15,"endTime":2888.97,"body":"one a day to there. But that's all that is that"},{"speaker":"Ash Borland","startTime":2888.97,"endTime":2893.95,"body":"short is the short, like it's not okay, to get a"},{"speaker":"Ash Borland","startTime":2888.97,"endTime":2893.95,"body":"lot of hey, you know, it's not good day, if I wake"},{"speaker":"Ash Borland","startTime":2893.95,"endTime":2896.92,"body":"up and someone tells me to die. That's amazing."},{"speaker":"Ash Borland","startTime":2893.95,"endTime":2896.92,"body":"But other than that?"},{"speaker":"Krystal Proffitt","startTime":2898.72,"endTime":2902.71,"body":"Well, I think the reason why I"},{"speaker":"Krystal Proffitt","startTime":2898.72,"endTime":2902.71,"body":"ask is because that's where I see them, because as"},{"speaker":"Krystal Proffitt","startTime":2902.71,"endTime":2908.47,"body":"a consumer, so this is a little bit like into my"},{"speaker":"Krystal Proffitt","startTime":2902.71,"endTime":2908.47,"body":"mindset of how I learned about marketing. And I"},{"speaker":"Krystal Proffitt","startTime":2908.65,"endTime":2913.12,"body":"decide whether I want to try something new and"},{"speaker":"Krystal Proffitt","startTime":2908.65,"endTime":2913.12,"body":"marketing is how do I consume it? And I don't"},{"speaker":"Krystal Proffitt","startTime":2913.18,"endTime":2918.49,"body":"typically think I'm going to go to YouTube to"},{"speaker":"Krystal Proffitt","startTime":2913.18,"endTime":2918.49,"body":"watch shorts, I go to YouTube intentionally to get"},{"speaker":"Krystal Proffitt","startTime":2918.49,"endTime":2923.38,"body":"an answer to something, or to look for a video"},{"speaker":"Krystal Proffitt","startTime":2918.49,"endTime":2923.38,"body":"that I know is there on someone's specific"},{"speaker":"Krystal Proffitt","startTime":2923.38,"endTime":2929.35,"body":"channel. So I'm not there as the consumer of a"},{"speaker":"Krystal Proffitt","startTime":2923.38,"endTime":2929.35,"body":"short, but I'll get an Instagram. And I'll see I"},{"speaker":"Krystal Proffitt","startTime":2929.35,"endTime":2932.71,"body":"see your reels that come up. And I'm like, Oh,"},{"speaker":"Krystal Proffitt","startTime":2929.35,"endTime":2932.71,"body":"look, there's actually again, I don't even know"},{"speaker":"Krystal Proffitt","startTime":2932.71,"endTime":2937.75,"body":"what it's about. But I'll see oh, he's got another"},{"speaker":"Krystal Proffitt","startTime":2932.71,"endTime":2937.75,"body":"podcast tip. So the personal branding is there"},{"speaker":"Krystal Proffitt","startTime":2937.75,"endTime":2941.89,"body":"because like you said, I see you you're in your"},{"speaker":"Krystal Proffitt","startTime":2937.75,"endTime":2941.89,"body":"studio, you have your mic in front of you, most of"},{"speaker":"Krystal Proffitt","startTime":2941.89,"endTime":2948.79,"body":"the time you have on your headphones, and you have"},{"speaker":"Krystal Proffitt","startTime":2941.89,"endTime":2948.79,"body":"like a it's the same branding colors and fonts. So"},{"speaker":"Krystal Proffitt","startTime":2948.79,"endTime":2957.37,"body":"it's very quick to even if I don't watch the whole"},{"speaker":"Krystal Proffitt","startTime":2948.79,"endTime":2957.37,"body":"thing I don't want you to watch I just, I just"},{"speaker":"Krystal Proffitt","startTime":2957.37,"endTime":2962.71,"body":"know, like, oh, Ash is putting out another one."},{"speaker":"Krystal Proffitt","startTime":2957.37,"endTime":2962.71,"body":"He's doing another one. So whether or not this is"},{"speaker":"Krystal Proffitt","startTime":2962.71,"endTime":2968.02,"body":"your intention, in my mind, the branding behind it"},{"speaker":"Krystal Proffitt","startTime":2962.71,"endTime":2968.02,"body":"is he's putting out new content, he's putting out"},{"speaker":"Krystal Proffitt","startTime":2968.02,"endTime":2972.43,"body":"new content, I should go check out his content."},{"speaker":"Krystal Proffitt","startTime":2968.02,"endTime":2972.43,"body":"There's these little subtle triggers that happen"},{"speaker":"Krystal Proffitt","startTime":2972.64,"endTime":2976.93,"body":"in people's like marketing brain where they're"},{"speaker":"Krystal Proffitt","startTime":2972.64,"endTime":2976.93,"body":"seeing something and it's like, Oh, hey, I should"},{"speaker":"Krystal Proffitt","startTime":2976.93,"endTime":2980.8599999999997,"body":"actually go check it out and see what they're"},{"speaker":"Krystal Proffitt","startTime":2976.93,"endTime":2980.8599999999997,"body":"doing. And I think that that's like, personal"},{"speaker":"Krystal Proffitt","startTime":2980.8599999999997,"endTime":2985.87,"body":"branding One on One is you're being in front of"},{"speaker":"Krystal Proffitt","startTime":2980.8599999999997,"endTime":2985.87,"body":"people consistently enough to where it makes them"},{"speaker":"Krystal Proffitt","startTime":2985.87,"endTime":2990.91,"body":"curious. Oh, what's he up to? What's he up to? I"},{"speaker":"Krystal Proffitt","startTime":2985.87,"endTime":2990.91,"body":"want to go see like, what's what's he's doing what"},{"speaker":"Krystal Proffitt","startTime":2990.91,"endTime":2991.5099999999998,"body":"he's doing over"},{"speaker":"Ash Borland","startTime":2991.5099999999998,"endTime":2996.3399999999997,"body":"there. That's all it is. That's why I"},{"speaker":"Ash Borland","startTime":2991.5099999999998,"endTime":2996.3399999999997,"body":"uploaded there. And you said about, you know, I've"},{"speaker":"Ash Borland","startTime":2996.3399999999997,"endTime":2998.98,"body":"made people make me laugh with this. Because they"},{"speaker":"Ash Borland","startTime":2996.3399999999997,"endTime":2998.98,"body":"say, you know, they kind of think they get"},{"speaker":"Ash Borland","startTime":2998.98,"endTime":3002.8199999999997,"body":"offended. They know, they think they're gonna"},{"speaker":"Ash Borland","startTime":2998.98,"endTime":3002.8199999999997,"body":"offend me when they say, I haven't watched it. I'm"},{"speaker":"Ash Borland","startTime":3002.8199999999997,"endTime":3006.99,"body":"like, I don't want you to watch it. That's not why"},{"speaker":"Ash Borland","startTime":3002.8199999999997,"endTime":3006.99,"body":"I've made it. I've made it. So you've seen it."},{"speaker":"Ash Borland","startTime":3007.17,"endTime":3011.22,"body":"That's it. I couldn't really. And that was why I"},{"speaker":"Ash Borland","startTime":3007.17,"endTime":3011.22,"body":"said people don't override it on the shorts,"},{"speaker":"Ash Borland","startTime":3011.22,"endTime":3019.65,"body":"because they're not designed to be they're"},{"speaker":"Ash Borland","startTime":3011.22,"endTime":3019.65,"body":"designed for visual awareness. And so that we you"},{"speaker":"Ash Borland","startTime":3019.65,"endTime":3023.67,"body":"know, like, but that's the reason why now the"},{"speaker":"Ash Borland","startTime":3019.65,"endTime":3023.67,"body":"other reason just to go with the shorts with you"},{"speaker":"Ash Borland","startTime":3023.67,"endTime":3028.3199999999997,"body":"said, because you said like how you consume it."},{"speaker":"Ash Borland","startTime":3023.67,"endTime":3028.3199999999997,"body":"This is the thing that changed my mind on it was"},{"speaker":"Ash Borland","startTime":3028.65,"endTime":3035.94,"body":"because I was like, I'm not sure. But I did one"},{"speaker":"Ash Borland","startTime":3028.65,"endTime":3035.94,"body":"month, and 49% of my traffic from shorts came from"},{"speaker":"Ash Borland","startTime":3035.94,"endTime":3044.0699999999997,"body":"search. That was when I was like that now I'm"},{"speaker":"Ash Borland","startTime":3035.94,"endTime":3044.0699999999997,"body":"fully now like, this is the thing. And I'll tell"},{"speaker":"Ash Borland","startTime":3044.0699999999997,"endTime":3047.52,"body":"you why. Because that's why just because you said"},{"speaker":"Ash Borland","startTime":3044.0699999999997,"endTime":3047.52,"body":"you know you don't you don't you go to YouTube to"},{"speaker":"Ash Borland","startTime":3047.52,"endTime":3054.21,"body":"consume a specific thing. 49% of that traffic in"},{"speaker":"Ash Borland","startTime":3047.52,"endTime":3054.21,"body":"that first month, of which there was like, like"},{"speaker":"Ash Borland","startTime":3054.33,"endTime":3058.38,"body":"that hundreds 10s of 1000s of viewers remember the"},{"speaker":"Ash Borland","startTime":3054.33,"endTime":3058.38,"body":"exact amount because they do with 28 days, it's"},{"speaker":"Ash Borland","startTime":3058.38,"endTime":3064.68,"body":"gone. It was yeah, it was search. And that to me,"},{"speaker":"Ash Borland","startTime":3058.38,"endTime":3064.68,"body":"then my content marketing SEO brand. I was like,"},{"speaker":"Ash Borland","startTime":3064.68,"endTime":3069.81,"body":"Wait a minute. If this is search, and this is how"},{"speaker":"Ash Borland","startTime":3064.68,"endTime":3069.81,"body":"it changed. And I said somewhere as this is"},{"speaker":"Ash Borland","startTime":3069.81,"endTime":3074.88,"body":"search, that means that people this has been"},{"speaker":"Ash Borland","startTime":3069.81,"endTime":3074.88,"body":"served up in people's, like actual when they're"},{"speaker":"Ash Borland","startTime":3074.88,"endTime":3079.5899999999997,"body":"looking for something or or browse but you know,"},{"speaker":"Ash Borland","startTime":3074.88,"endTime":3079.5899999999997,"body":"mostly search, and I was thinking okay, so what"},{"speaker":"Ash Borland","startTime":3079.5899999999997,"endTime":3084.9,"body":"that means that if I answer a specific question"},{"speaker":"Ash Borland","startTime":3079.5899999999997,"endTime":3084.9,"body":"that is searchable, and I can do it in less than a"},{"speaker":"Ash Borland","startTime":3084.9,"endTime":3090.12,"body":"minute, and it's not a sexy question that people"},{"speaker":"Ash Borland","startTime":3084.9,"endTime":3090.12,"body":"want to know the answer to. All I'm waiting on now"},{"speaker":"Ash Borland","startTime":3090.12,"endTime":3098.37,"body":"is consumer behavior to shift to start to actually"},{"speaker":"Ash Borland","startTime":3090.12,"endTime":3098.37,"body":"watch shorts. which let's be honest, whether"},{"speaker":"Ash Borland","startTime":3098.37,"endTime":3103.95,"body":"you're a purist or not 100,000,000% The world is"},{"speaker":"Ash Borland","startTime":3098.37,"endTime":3103.95,"body":"moving to consume content on a vertical platform."},{"speaker":"Ash Borland","startTime":3104.0699999999997,"endTime":3108.21,"body":"And if I've got a video and it's gonna like say"},{"speaker":"Ash Borland","startTime":3104.0699999999997,"endTime":3108.21,"body":"for example, you because YouTube you're like I"},{"speaker":"Ash Borland","startTime":3108.21,"endTime":3114.12,"body":"look at your content, love it, but if I've got a"},{"speaker":"Ash Borland","startTime":3108.21,"endTime":3114.12,"body":"video that's 1550 seconds talking about why solo"},{"speaker":"Ash Borland","startTime":3114.12,"endTime":3121.5899999999997,"body":"podcasts are a good idea and you go on the six"},{"speaker":"Ash Borland","startTime":3114.12,"endTime":3121.5899999999997,"body":"minutes then the lazy person is gonna go is that"},{"speaker":"Ash Borland","startTime":3121.5899999999997,"endTime":3129.6,"body":"is they're gonna go I'm going to click on that and"},{"speaker":"Ash Borland","startTime":3121.5899999999997,"endTime":3129.6,"body":"so maybe not now, but in two 510 years time they"},{"speaker":"Ash Borland","startTime":3129.6,"endTime":3134.3399999999997,"body":"might and so I started to what I did, then I went"},{"speaker":"Ash Borland","startTime":3129.6,"endTime":3134.3399999999997,"body":"to answer the public because I know what it is."},{"speaker":"Ash Borland","startTime":3134.37,"endTime":3139.83,"body":"Let's answer the public. I went on SEM rush. And I"},{"speaker":"Ash Borland","startTime":3134.37,"endTime":3139.83,"body":"got lists of hundreds. I mean, I'd printed off"},{"speaker":"Ash Borland","startTime":3140.19,"endTime":3145.5299999999997,"body":"podcasting, video podcasting, like every single"},{"speaker":"Ash Borland","startTime":3140.19,"endTime":3145.5299999999997,"body":"live podcasting podcaster pocket, and I just have"},{"speaker":"Ash Borland","startTime":3145.5299999999997,"endTime":3149.04,"body":"this list. And I went down the list. That was"},{"speaker":"Ash Borland","startTime":3145.5299999999997,"endTime":3149.04,"body":"those videos. I just did like hundreds. I just"},{"speaker":"Ash Borland","startTime":3149.04,"endTime":3154.1099999999997,"body":"literally when they're, they're crazy ones. It was"},{"speaker":"Ash Borland","startTime":3149.04,"endTime":3154.1099999999997,"body":"like, you know, can you upload a podcast to"},{"speaker":"Ash Borland","startTime":3154.1099999999997,"endTime":3157.95,"body":"iTunes? Yes, you can find it. That's a great"},{"speaker":"Ash Borland","startTime":3154.1099999999997,"endTime":3157.95,"body":"answer. Yes, you can. And, and I was like doing"},{"speaker":"Ash Borland","startTime":3157.95,"endTime":3162.42,"body":"one and the next one. And people, you know, that's"},{"speaker":"Ash Borland","startTime":3157.95,"endTime":3162.42,"body":"what it was for. And all I was looking at was"},{"speaker":"Ash Borland","startTime":3162.42,"endTime":3168.15,"body":"like, I can get to a point over a 595 a day over a"},{"speaker":"Ash Borland","startTime":3162.42,"endTime":3168.15,"body":"five year period. There can't be a question in"},{"speaker":"Ash Borland","startTime":3168.15,"endTime":3174.5099999999998,"body":"podcasting that I could not have answered. And so"},{"speaker":"Ash Borland","startTime":3168.15,"endTime":3174.5099999999998,"body":"that was where you're gonna see Krystal do loads"},{"speaker":"Ash Borland","startTime":3174.5099999999998,"endTime":3179.16,"body":"of shorts now. But he's one of those things. That"},{"speaker":"Ash Borland","startTime":3174.5099999999998,"endTime":3179.16,"body":"was that was rare, because if it was the Tick Tock"},{"speaker":"Ash Borland","startTime":3179.16,"endTime":3184.2599999999998,"body":"world, I was like, I don't want to be in that. But"},{"speaker":"Ash Borland","startTime":3179.16,"endTime":3184.2599999999998,"body":"the search bit changed the game, because you could"},{"speaker":"Ash Borland","startTime":3184.2599999999998,"endTime":3191.37,"body":"get to the point where every single content has"},{"speaker":"Ash Borland","startTime":3184.2599999999998,"endTime":3191.37,"body":"been is there. And it's answers the question. So"},{"speaker":"Ash Borland","startTime":3191.73,"endTime":3193.89,"body":"that's an interesting play with shorts right now."},{"speaker":"Krystal Proffitt","startTime":3195.24,"endTime":3199.62,"body":"No, this is this is so good to"},{"speaker":"Krystal Proffitt","startTime":3195.24,"endTime":3199.62,"body":"hear your mindset because that is like we like we"},{"speaker":"Krystal Proffitt","startTime":3199.62,"endTime":3205.14,"body":"had our conversation when I was on ashes podcast,"},{"speaker":"Krystal Proffitt","startTime":3199.62,"endTime":3205.14,"body":"like we did our interview. And then shortly after"},{"speaker":"Krystal Proffitt","startTime":3205.14,"endTime":3208.98,"body":"that, that's when I would see on Instagram, I was"},{"speaker":"Krystal Proffitt","startTime":3205.14,"endTime":3208.98,"body":"like, man, he is cranking out this content. Like,"},{"speaker":"Krystal Proffitt","startTime":3209.22,"endTime":3215.64,"body":"I've got to ask him like what it is. So hearing"},{"speaker":"Krystal Proffitt","startTime":3209.22,"endTime":3215.64,"body":"what you said and thinking about the search. Holy"},{"speaker":"Krystal Proffitt","startTime":3215.64,"endTime":3222.24,"body":"moly, that's a game it is. Because it's totally"},{"speaker":"Krystal Proffitt","startTime":3215.64,"endTime":3222.24,"body":"different. And, and I also think about as an I"},{"speaker":"Krystal Proffitt","startTime":3222.24,"endTime":3226.44,"body":"don't know, if you're this type of consumer as"},{"speaker":"Krystal Proffitt","startTime":3222.24,"endTime":3226.44,"body":"well, but if I stumble upon you, right, I hear"},{"speaker":"Krystal Proffitt","startTime":3226.44,"endTime":3231.33,"body":"ash, he's on the Prophet podcast, and I want to go"},{"speaker":"Krystal Proffitt","startTime":3226.44,"endTime":3231.33,"body":"like, well, who is this guy? What is it? What is"},{"speaker":"Krystal Proffitt","startTime":3231.33,"endTime":3238.17,"body":"he all about? Even if you have several 1000s of"},{"speaker":"Krystal Proffitt","startTime":3231.33,"endTime":3238.17,"body":"subscribers on YouTube, but you have like two"},{"speaker":"Krystal Proffitt","startTime":3238.17,"endTime":3243.54,"body":"videos? I'm like, um, does he really know what"},{"speaker":"Krystal Proffitt","startTime":3238.17,"endTime":3243.54,"body":"he's talking about? But if I go and I see Holy"},{"speaker":"Krystal Proffitt","startTime":3243.54,"endTime":3249.96,"body":"crap, this guy has like 5000 videos, you know, of"},{"speaker":"Krystal Proffitt","startTime":3243.54,"endTime":3249.96,"body":"all these, but he's answering all my questions."},{"speaker":"Krystal Proffitt","startTime":3249.96,"endTime":3255.81,"body":"It's not just random, like a vlog here and like a"},{"speaker":"Krystal Proffitt","startTime":3249.96,"endTime":3255.81,"body":"random thing here. Like he is literally answering"},{"speaker":"Krystal Proffitt","startTime":3255.81,"endTime":3259.89,"body":"my question every single time or the important"},{"speaker":"Krystal Proffitt","startTime":3255.81,"endTime":3259.89,"body":"things I want to know about like that's, it's a"},{"speaker":"Krystal Proffitt","startTime":3259.89,"endTime":3260.7,"body":"game changer, like"},{"speaker":"Ash Borland","startTime":3260.7,"endTime":3265.0499999999997,"body":"watch time hours, just to give you a"},{"speaker":"Ash Borland","startTime":3260.7,"endTime":3265.0499999999997,"body":"statistic here, watch time hours for this last one"},{"speaker":"Ash Borland","startTime":3265.0499999999997,"endTime":3273.39,"body":"eight day period, just pull up there is 453.8"},{"speaker":"Ash Borland","startTime":3265.0499999999997,"endTime":3273.39,"body":"hours, they are less than one minute. They are"},{"speaker":"Ash Borland","startTime":3273.39,"endTime":3279.7799999999997,"body":"less than one. And I mean, my channel and I know I"},{"speaker":"Ash Borland","startTime":3273.39,"endTime":3279.7799999999997,"body":"have a repeat viewership of four and a half 1000"},{"speaker":"Ash Borland","startTime":3279.7799999999997,"endTime":3286.83,"body":"Roughly, but only have like 750 subscribers. But"},{"speaker":"Ash Borland","startTime":3279.7799999999997,"endTime":3286.83,"body":"these repeat us. They're like consuming it like"},{"speaker":"Ash Borland","startTime":3286.83,"endTime":3291.9,"body":"quick. And I had another kind of epiphany with"},{"speaker":"Ash Borland","startTime":3286.83,"endTime":3291.9,"body":"this short content. Because today I made I did a"},{"speaker":"Ash Borland","startTime":3291.9,"endTime":3296.22,"body":"podcast it launched written as in I did the"},{"speaker":"Ash Borland","startTime":3291.9,"endTime":3296.22,"body":"podcast, launched on Monday, and it got into the"},{"speaker":"Ash Borland","startTime":3296.22,"endTime":3300.06,"body":"charts here in the UK. And I was like, Oh, great."},{"speaker":"Ash Borland","startTime":3296.22,"endTime":3300.06,"body":"I'll talk about what I did and how I did it and"},{"speaker":"Ash Borland","startTime":3300.06,"endTime":3304.41,"body":"know how I launched and stuff. The video is about"},{"speaker":"Ash Borland","startTime":3300.06,"endTime":3304.41,"body":"eight minutes long. And this is why Ghana is"},{"speaker":"Ash Borland","startTime":3304.41,"endTime":3308.5499999999997,"body":"weird. I'm always trying to think what would the"},{"speaker":"Ash Borland","startTime":3304.41,"endTime":3308.5499999999997,"body":"consumer do, but I wasn't. And I thought are going"},{"speaker":"Ash Borland","startTime":3308.5499999999997,"endTime":3313.17,"body":"to show my wife this video. And then I went, but"},{"speaker":"Ash Borland","startTime":3308.5499999999997,"endTime":3313.17,"body":"she'll never watch it because it's seven minutes"},{"speaker":"Ash Borland","startTime":3313.17,"endTime":3319.38,"body":"long. And she'll go, she's got to go and look at"},{"speaker":"Ash Borland","startTime":3313.17,"endTime":3319.38,"body":"the baby. And I was like, Oh my gosh, if I've just"},{"speaker":"Ash Borland","startTime":3319.38,"endTime":3325.89,"body":"said that like, which means that that means other"},{"speaker":"Ash Borland","startTime":3319.38,"endTime":3325.89,"body":"people are going to be the same. And I thought I"},{"speaker":"Ash Borland","startTime":3325.89,"endTime":3331.68,"body":"think we sometimes get really indulgent of our own"},{"speaker":"Ash Borland","startTime":3325.89,"endTime":3331.68,"body":"content lens. Especially as podcasters because we"},{"speaker":"Ash Borland","startTime":3331.68,"endTime":3336.72,"body":"have their attention on YouTube, you just a click"},{"speaker":"Ash Borland","startTime":3331.68,"endTime":3336.72,"body":"away. You know, if I've got a podcast video, and"},{"speaker":"Ash Borland","startTime":3336.72,"endTime":3341.1,"body":"I'm lucky enough to get a viewer, there is 100%"},{"speaker":"Ash Borland","startTime":3336.72,"endTime":3341.1,"body":"guarantee that your video is going to be there in"},{"speaker":"Ash Borland","startTime":3341.1,"endTime":3345.7799999999997,"body":"the sidebar, yours or pod sound school or someone"},{"speaker":"Ash Borland","startTime":3341.1,"endTime":3345.7799999999997,"body":"like that, you know, all these great guys out"},{"speaker":"Ash Borland","startTime":3345.7799999999997,"endTime":3349.89,"body":"there, and there's going to be there. And if I"},{"speaker":"Ash Borland","startTime":3345.7799999999997,"endTime":3349.89,"body":"just lose their attention for one second, they're"},{"speaker":"Ash Borland","startTime":3349.89,"endTime":3354.27,"body":"going to go to you. And so I don't think people I"},{"speaker":"Ash Borland","startTime":3349.89,"endTime":3354.27,"body":"think there's something that the short content"},{"speaker":"Ash Borland","startTime":3354.27,"endTime":3356.91,"body":"they don't have time to is done. And oh,"},{"speaker":"Krystal Proffitt","startTime":3358.77,"endTime":3362.0099999999998,"body":"this is so good. Like, I feel"},{"speaker":"Krystal Proffitt","startTime":3358.77,"endTime":3362.0099999999998,"body":"like you just gave everybody a mini lesson."},{"speaker":"Krystal Proffitt","startTime":3363.63,"endTime":3369.18,"body":"Lesson. Now we're getting a short lesson like this"},{"speaker":"Krystal Proffitt","startTime":3363.63,"endTime":3369.18,"body":"is so good. And I feel like like knowing that"},{"speaker":"Krystal Proffitt","startTime":3369.18,"endTime":3373.5299999999997,"body":"you're also a consumer behavior nerd. Like we're"},{"speaker":"Krystal Proffitt","startTime":3369.18,"endTime":3373.5299999999997,"body":"gonna have to have you back on the show to talk"},{"speaker":"Krystal Proffitt","startTime":3373.5299999999997,"endTime":3378.6,"body":"about this because it just, it makes me so happy."},{"speaker":"Krystal Proffitt","startTime":3373.5299999999997,"endTime":3378.6,"body":"I love to talk about all the branding, the"},{"speaker":"Krystal Proffitt","startTime":3378.6,"endTime":3383.3399999999997,"body":"marketing and all the things because I tell people"},{"speaker":"Krystal Proffitt","startTime":3378.6,"endTime":3383.3399999999997,"body":"you just got to be self aware of like you said,"},{"speaker":"Krystal Proffitt","startTime":3383.3399999999997,"endTime":3387.9,"body":"like, what you and your wife do. Like, I'll ask my"},{"speaker":"Krystal Proffitt","startTime":3383.3399999999997,"endTime":3387.9,"body":"husband like, what does he do? Like, what do you"},{"speaker":"Krystal Proffitt","startTime":3387.9,"endTime":3391.68,"body":"think about this? He likes to listen to the"},{"speaker":"Krystal Proffitt","startTime":3387.9,"endTime":3391.68,"body":"articles. This is really interesting. So on the"},{"speaker":"Krystal Proffitt","startTime":3391.68,"endTime":3397.89,"body":"iPhone, like on, like the news articles, it's I"},{"speaker":"Krystal Proffitt","startTime":3391.68,"endTime":3397.89,"body":"was like, Do you listen to podcasts a lot. You"},{"speaker":"Krystal Proffitt","startTime":3397.89,"endTime":3400.56,"body":"know, I was asking him the other day and he was"},{"speaker":"Krystal Proffitt","startTime":3397.89,"endTime":3400.56,"body":"like, not really. But I like to listen to these"},{"speaker":"Krystal Proffitt","startTime":3400.56,"endTime":3404.6099999999997,"body":"articles. So it's like Wall Street Journal and"},{"speaker":"Krystal Proffitt","startTime":3400.56,"endTime":3404.6099999999997,"body":"just the audio version. I'm like, baby, that's a"},{"speaker":"Krystal Proffitt","startTime":3404.6099999999997,"endTime":3409.95,"body":"podcast, like it's a short podcast, but it's"},{"speaker":"Krystal Proffitt","startTime":3404.6099999999997,"endTime":3409.95,"body":"basically a podcast and he was like, no, no, it's"},{"speaker":"Krystal Proffitt","startTime":3409.95,"endTime":3415.5899999999997,"body":"not the same thing. It's not like okay, but it's"},{"speaker":"Krystal Proffitt","startTime":3409.95,"endTime":3415.5899999999997,"body":"good to understand not only what you do as a"},{"speaker":"Krystal Proffitt","startTime":3415.5899999999997,"endTime":3420.9,"body":"consumer, but what other people are doing because"},{"speaker":"Krystal Proffitt","startTime":3415.5899999999997,"endTime":3420.9,"body":"like you said, you can see the future of we don't"},{"speaker":"Krystal Proffitt","startTime":3420.9,"endTime":3424.95,"body":"have time for that. I don't have time to watch a"},{"speaker":"Krystal Proffitt","startTime":3420.9,"endTime":3424.95,"body":"30 minute video. I don't have time for this. I"},{"speaker":"Krystal Proffitt","startTime":3424.95,"endTime":3427.95,"body":"like give it Give it to me straight. Give it to"},{"speaker":"Krystal Proffitt","startTime":3424.95,"endTime":3427.95,"body":"me. Sure. And"},{"speaker":"Ash Borland","startTime":3428.0099999999998,"endTime":3431.2799999999997,"body":"I think it's hype Ilonggo hype is"},{"speaker":"Ash Borland","startTime":3428.0099999999998,"endTime":3431.2799999999997,"body":"short. And that's the sorry, I'm just concerned"},{"speaker":"Ash Borland","startTime":3431.2799999999997,"endTime":3435.06,"body":"with this dialogue over short. I think my wife"},{"speaker":"Ash Borland","startTime":3431.2799999999997,"endTime":3435.06,"body":"says to me again today He's just going to the"},{"speaker":"Ash Borland","startTime":3435.06,"endTime":3439.83,"body":"shops. And she said, it needs to be long, short"},{"speaker":"Ash Borland","startTime":3435.06,"endTime":3439.83,"body":"enough that I can get what I need to know as soon"},{"speaker":"Ash Borland","startTime":3439.83,"endTime":3447.12,"body":"as possible, or long enough so that I can, you"},{"speaker":"Ash Borland","startTime":3439.83,"endTime":3447.12,"body":"know, do the dishes, or go for a run or like if"},{"speaker":"Ash Borland","startTime":3447.12,"endTime":3451.02,"body":"I'm listening, but if I'm watching do the dishes,"},{"speaker":"Ash Borland","startTime":3447.12,"endTime":3451.02,"body":"or I can do it. It needs to be a TV show lens, she"},{"speaker":"Ash Borland","startTime":3451.02,"endTime":3455.85,"body":"said, Because if I've got to pick another video"},{"speaker":"Ash Borland","startTime":3451.02,"endTime":3455.85,"body":"halfway through, there's about 1015 minutes you"},{"speaker":"Ash Borland","startTime":3455.85,"endTime":3461.64,"body":"said, I'm just like, and I see that, like, you see"},{"speaker":"Ash Borland","startTime":3455.85,"endTime":3461.64,"body":"these super long, one hour, two hour videos doing"},{"speaker":"Ash Borland","startTime":3461.64,"endTime":3467.1,"body":"very well on YouTube, accompanied by but you don't"},{"speaker":"Ash Borland","startTime":3461.64,"endTime":3467.1,"body":"I think you have to get people in with short and"},{"speaker":"Ash Borland","startTime":3467.1,"endTime":3472.41,"body":"then on board. I think I think that's where it's"},{"speaker":"Ash Borland","startTime":3467.1,"endTime":3472.41,"body":"gonna go. As time goes on."},{"speaker":"Krystal Proffitt","startTime":3473.73,"endTime":3478.5,"body":"This is so good. Oh, we're gonna"},{"speaker":"Krystal Proffitt","startTime":3473.73,"endTime":3478.5,"body":"have on the show. No, we're gonna have to have you"},{"speaker":"Krystal Proffitt","startTime":3478.5,"endTime":3483.3599999999997,"body":"back on the show. This is so good, because we're"},{"speaker":"Krystal Proffitt","startTime":3478.5,"endTime":3483.3599999999997,"body":"gonna move into our rapid fire questions. So are"},{"speaker":"Krystal Proffitt","startTime":3483.3599999999997,"endTime":3491.25,"body":"you up for some rapid fire? Okay, so the first one"},{"speaker":"Krystal Proffitt","startTime":3483.3599999999997,"endTime":3491.25,"body":"is what piece of advice would you give to a brand"},{"speaker":"Krystal Proffitt","startTime":3491.25,"endTime":3492.3599999999997,"body":"new podcaster?"},{"speaker":"Ash Borland","startTime":3492.93,"endTime":3497.22,"body":"Start? Oh, no, I wouldn't actually"},{"speaker":"Ash Borland","startTime":3492.93,"endTime":3497.22,"body":"what advice I would give is make sure that you do"},{"speaker":"Ash Borland","startTime":3497.22,"endTime":3502.98,"body":"your market research on on the audience. And the"},{"speaker":"Ash Borland","startTime":3497.22,"endTime":3502.98,"body":"idea and make sure that your format your concept"},{"speaker":"Ash Borland","startTime":3502.98,"endTime":3508.38,"body":"and format is it's like solid before you even"},{"speaker":"Ash Borland","startTime":3502.98,"endTime":3508.38,"body":"think about starting because otherwise, it'll just"},{"speaker":"Ash Borland","startTime":3508.38,"endTime":3510.63,"body":"be another Joe Rogan want to be shown."},{"speaker":"Krystal Proffitt","startTime":3513.5099999999998,"endTime":3520.5899999999997,"body":"Okay, my next one is a two part"},{"speaker":"Krystal Proffitt","startTime":3513.5099999999998,"endTime":3520.5899999999997,"body":"question. So who is or what is the dream podcast"},{"speaker":"Krystal Proffitt","startTime":3520.62,"endTime":3526.1099999999997,"body":"you would love to be on? And who is a dream"},{"speaker":"Krystal Proffitt","startTime":3520.62,"endTime":3526.1099999999997,"body":"podcast guest that you would love to interview?"},{"speaker":"Krystal Proffitt","startTime":3526.14,"endTime":3526.35,"body":"Yeah."},{"speaker":"Ash Borland","startTime":3526.38,"endTime":3529.5899999999997,"body":"So first one will be Gary Vaynerchuk."},{"speaker":"Ash Borland","startTime":3526.38,"endTime":3529.5899999999997,"body":"And everyone says that, but there's a reason I"},{"speaker":"Ash Borland","startTime":3529.5899999999997,"endTime":3534.6,"body":"want to be gay, but I'm going to show don't want"},{"speaker":"Ash Borland","startTime":3529.5899999999997,"endTime":3534.6,"body":"to interview him. I want to be on my show. Because"},{"speaker":"Ash Borland","startTime":3534.6,"endTime":3539.19,"body":"I want to be the guy that was crazy enough to make"},{"speaker":"Ash Borland","startTime":3534.6,"endTime":3539.19,"body":"as much content as he said, but didn't have the"},{"speaker":"Ash Borland","startTime":3539.19,"endTime":3544.35,"body":"team behind him to do it. Because I have zero"},{"speaker":"Ash Borland","startTime":3539.19,"endTime":3544.35,"body":"person working for me. Because of that reason."},{"speaker":"Ash Borland","startTime":3544.5299999999997,"endTime":3548.73,"body":"Like I want to just it's just systems and"},{"speaker":"Ash Borland","startTime":3544.5299999999997,"endTime":3548.73,"body":"processes and automation. And if it can't be done"},{"speaker":"Ash Borland","startTime":3549.0299999999997,"endTime":3553.7999999999997,"body":"by me, then it's not getting done. So I want to be"},{"speaker":"Ash Borland","startTime":3549.0299999999997,"endTime":3553.7999999999997,"body":"on his show to be like, to everyone who said it's"},{"speaker":"Ash Borland","startTime":3553.7999999999997,"endTime":3559.0499999999997,"body":"not possible. It's absolutely possible. That's"},{"speaker":"Ash Borland","startTime":3553.7999999999997,"endTime":3559.0499999999997,"body":"that one guest I would love to have on the show."},{"speaker":"Ash Borland","startTime":3559.3199999999997,"endTime":3564.87,"body":"Actually, I'd love Pat Flynn. And I can't get him."},{"speaker":"Ash Borland","startTime":3559.3199999999997,"endTime":3564.87,"body":"But I know I've had his best mate on about that."},{"speaker":"Ash Borland","startTime":3564.87,"endTime":3571.0499999999997,"body":"But I would love to have Pat Flynn, because I just"},{"speaker":"Ash Borland","startTime":3564.87,"endTime":3571.0499999999997,"body":"think he's an awesome guy. And so and I think he"},{"speaker":"Ash Borland","startTime":3571.0499999999997,"endTime":3575.64,"body":"will be the type of guest that I just think he's"},{"speaker":"Ash Borland","startTime":3571.0499999999997,"endTime":3575.64,"body":"really great and interesting and funny and a"},{"speaker":"Ash Borland","startTime":3575.64,"endTime":3578.37,"body":"pioneer in this space. So he would be my number"},{"speaker":"Ash Borland","startTime":3575.64,"endTime":3578.37,"body":"one guest."},{"speaker":"Krystal Proffitt","startTime":3579.5099999999998,"endTime":3584.0099999999998,"body":"Okay, awesome. Awesome. And my"},{"speaker":"Krystal Proffitt","startTime":3579.5099999999998,"endTime":3584.0099999999998,"body":"last question is, do you consider yourself a"},{"speaker":"Krystal Proffitt","startTime":3584.0099999999998,"endTime":3585.24,"body":"perfectionist?"},{"speaker":"Ash Borland","startTime":3585.93,"endTime":3593.79,"body":"No. No, no, no, I'm definitely not"},{"speaker":"Ash Borland","startTime":3585.93,"endTime":3593.79,"body":"perfectionist. For the far from it like the other"},{"speaker":"Ash Borland","startTime":3593.79,"endTime":3600.42,"body":"way. I have to force myself to look at detail in"},{"speaker":"Ash Borland","startTime":3593.79,"endTime":3600.42,"body":"content, because I'd rather do quantity over"},{"speaker":"Ash Borland","startTime":3600.42,"endTime":3606.0,"body":"quality, but I think I'm the I have the opposite"},{"speaker":"Ash Borland","startTime":3600.42,"endTime":3606.0,"body":"end of it. I'll go Yeah, throw it out. So no."},{"speaker":"Krystal Proffitt","startTime":3607.83,"endTime":3611.0099999999998,"body":"This is so interesting. And"},{"speaker":"Krystal Proffitt","startTime":3607.83,"endTime":3611.0099999999998,"body":"you've mentioned Gary Vee several times and I have"},{"speaker":"Krystal Proffitt","startTime":3611.0099999999998,"endTime":3616.02,"body":"to tell you that that's kind of the approach that"},{"speaker":"Krystal Proffitt","startTime":3611.0099999999998,"endTime":3616.02,"body":"I have as well is the Gary Vee approach of like,"},{"speaker":"Krystal Proffitt","startTime":3616.02,"endTime":3619.71,"body":"hey, you know what, if it's going to be a crap"},{"speaker":"Krystal Proffitt","startTime":3616.02,"endTime":3619.71,"body":"piece of content, it's okay cuz I'm gonna have 10"},{"speaker":"Krystal Proffitt","startTime":3619.71,"endTime":3624.3599999999997,"body":"more that are gonna replace it pretty soon. And"},{"speaker":"Krystal Proffitt","startTime":3619.71,"endTime":3624.3599999999997,"body":"the people that need to see that content will and"},{"speaker":"Krystal Proffitt","startTime":3624.3599999999997,"endTime":3629.0699999999997,"body":"then everybody else that says this is crap. And"},{"speaker":"Krystal Proffitt","startTime":3624.3599999999997,"endTime":3629.0699999999997,"body":"you know, hey, more power to you by a great"},{"speaker":"Ash Borland","startTime":3629.0699999999997,"endTime":3632.0099999999998,"body":"I mean, I'm not not saying that not"},{"speaker":"Ash Borland","startTime":3629.0699999999997,"endTime":3632.0099999999998,"body":"only YouTube content, scrap, I love your youtube"},{"speaker":"Ash Borland","startTime":3632.0099999999998,"endTime":3635.1,"body":"content, but like, you know, your Q and A's and"},{"speaker":"Ash Borland","startTime":3632.0099999999998,"endTime":3635.1,"body":"stuff. I think it's brilliant. I think people"},{"speaker":"Ash Borland","startTime":3635.1,"endTime":3640.1099999999997,"body":"overcomplicate it the message if the message is"},{"speaker":"Ash Borland","startTime":3635.1,"endTime":3640.1099999999997,"body":"done and get it out there. I think the problem I"},{"speaker":"Ash Borland","startTime":3640.1099999999997,"endTime":3644.37,"body":"remember Roberto Blake, actually love Alberto's"},{"speaker":"Ash Borland","startTime":3640.1099999999997,"endTime":3644.37,"body":"content. And he said something about this idea"},{"speaker":"Ash Borland","startTime":3644.37,"endTime":3650.31,"body":"that, you know, it's absolutely great if you focus"},{"speaker":"Ash Borland","startTime":3644.37,"endTime":3650.31,"body":"on quality, but my 700 videos and your three"},{"speaker":"Ash Borland","startTime":3650.31,"endTime":3655.17,"body":"really great ones, my 700 is probably going to be"},{"speaker":"Ash Borland","startTime":3650.31,"endTime":3655.17,"body":"better than your three really great because I've"},{"speaker":"Ash Borland","startTime":3655.17,"endTime":3660.9,"body":"had way more cracks at bat. I'm better, skilled"},{"speaker":"Ash Borland","startTime":3655.17,"endTime":3660.9,"body":"and faster. It's just I think quality over"},{"speaker":"Ash Borland","startTime":3660.9,"endTime":3667.83,"body":"quantity is a lie. We tell ourselves to make"},{"speaker":"Ash Borland","startTime":3660.9,"endTime":3667.83,"body":"ourselves sleep better at night. But the reality"},{"speaker":"Ash Borland","startTime":3667.83,"endTime":3674.79,"body":"is that the people who make it, they early"},{"speaker":"Ash Borland","startTime":3667.83,"endTime":3674.79,"body":"quantity will bring quality and that's what no one"},{"speaker":"Ash Borland","startTime":3674.79,"endTime":3678.93,"body":"seems to want to talk about. So yeah, I love and"},{"speaker":"Ash Borland","startTime":3674.79,"endTime":3678.93,"body":"that's why I love your content, because I can't"},{"speaker":"Ash Borland","startTime":3678.96,"endTime":3681.93,"body":"find it everywhere. So I think it's good."},{"speaker":"Krystal Proffitt","startTime":3683.8199999999997,"endTime":3686.97,"body":"Well, thank you so much ash,"},{"speaker":"Krystal Proffitt","startTime":3683.8199999999997,"endTime":3686.97,"body":"this is, this is so much fun, you're just gonna"},{"speaker":"Krystal Proffitt","startTime":3686.97,"endTime":3690.7799999999997,"body":"have to come back we're gonna have to have maybe"},{"speaker":"Krystal Proffitt","startTime":3686.97,"endTime":3690.7799999999997,"body":"do a live stream. Maybe that's what we'll have to"},{"speaker":"Krystal Proffitt","startTime":3690.7799999999997,"endTime":3694.8599999999997,"body":"do. We'll have to do a live stream where everybody"},{"speaker":"Krystal Proffitt","startTime":3690.7799999999997,"endTime":3694.8599999999997,"body":"can ask questions and do something. But where can"},{"speaker":"Krystal Proffitt","startTime":3694.8599999999997,"endTime":3698.43,"body":"everybody find you tell us all the places where"},{"speaker":"Krystal Proffitt","startTime":3694.8599999999997,"endTime":3698.43,"body":"people can connect with"},{"speaker":"Ash Borland","startTime":3698.43,"endTime":3702.45,"body":"you? Yeah, best place to go is for"},{"speaker":"Ash Borland","startTime":3698.43,"endTime":3702.45,"body":"further content and stuff. Best place to go is"},{"speaker":"Ash Borland","startTime":3702.45,"endTime":3709.71,"body":"YouTube for which is podcast creators hub. You can"},{"speaker":"Ash Borland","startTime":3702.45,"endTime":3709.71,"body":"go to it's not really set up yet probably yet. So"},{"speaker":"Ash Borland","startTime":3709.92,"endTime":3713.7,"body":"but yeah, that's probably the best place you can"},{"speaker":"Ash Borland","startTime":3709.92,"endTime":3713.7,"body":"also get me a podcast creators hub on Instagram."},{"speaker":"Ash Borland","startTime":3714.15,"endTime":3719.2799999999997,"body":"And my podcast is called podcast creators hub."},{"speaker":"Ash Borland","startTime":3714.15,"endTime":3719.2799999999997,"body":"There is a mortgage one and all that other stuff"},{"speaker":"Ash Borland","startTime":3719.2799999999997,"endTime":3725.37,"body":"but trust me you guys will not want to listen to"},{"speaker":"Ash Borland","startTime":3719.2799999999997,"endTime":3725.37,"body":"that. So So yeah, everything is podcast creators"},{"speaker":"Ash Borland","startTime":3725.37,"endTime":3726.33,"body":"up and you'll find it there."},{"speaker":"Krystal Proffitt","startTime":3727.5299999999997,"endTime":3729.75,"body":"Perfect. Perfect. So everybody,"},{"speaker":"Krystal Proffitt","startTime":3727.5299999999997,"endTime":3729.75,"body":"we're gonna have links to everything in the show"},{"speaker":"Krystal Proffitt","startTime":3729.75,"endTime":3735.66,"body":"notes. Make sure that you go check it out. Ash"},{"speaker":"Krystal Proffitt","startTime":3729.75,"endTime":3735.66,"body":"thank you so much for coming on the show today,"},{"speaker":"Krystal Proffitt","startTime":3735.66,"endTime":3740.85,"body":"adding your wisdom and just just for doing the"},{"speaker":"Krystal Proffitt","startTime":3735.66,"endTime":3740.85,"body":"things that you're doing, because you are someone"},{"speaker":"Krystal Proffitt","startTime":3740.85,"endTime":3746.3399999999997,"body":"that very much exemplifies not just saying, Hey,"},{"speaker":"Krystal Proffitt","startTime":3740.85,"endTime":3746.3399999999997,"body":"you should go do this, but you're actually doing"},{"speaker":"Krystal Proffitt","startTime":3746.3399999999997,"endTime":3749.0699999999997,"body":"it. And I really appreciate that. So thanks for"},{"speaker":"Krystal Proffitt","startTime":3746.3399999999997,"endTime":3749.0699999999997,"body":"being on the show today."},{"speaker":"Outro","startTime":3749.1,"endTime":3755.46,"body":"I told you, you were gonna love this"},{"speaker":"Outro","startTime":3749.1,"endTime":3755.46,"body":"conversation. It was so good. And I feel like it"},{"speaker":"Outro","startTime":3755.46,"endTime":3761.8199999999997,"body":"has just been such a joy to work with ash in"},{"speaker":"Outro","startTime":3755.46,"endTime":3761.8199999999997,"body":"several different ways. I mean, since we've"},{"speaker":"Outro","startTime":3761.8199999999997,"endTime":3767.79,"body":"recorded this podcast, we've gone on to do another"},{"speaker":"Outro","startTime":3761.8199999999997,"endTime":3767.79,"body":"episode that's going to be airing on his YouTube"},{"speaker":"Outro","startTime":3767.79,"endTime":3774.54,"body":"channel. And I'm just really excited to, again,"},{"speaker":"Outro","startTime":3767.79,"endTime":3774.54,"body":"find someone that is just as passionate about"},{"speaker":"Outro","startTime":3774.5699999999997,"endTime":3779.6099999999997,"body":"helping other people because that's what it's"},{"speaker":"Outro","startTime":3774.5699999999997,"endTime":3779.6099999999997,"body":"really about. I mean, yes, we're both obsessive"},{"speaker":"Outro","startTime":3779.6099999999997,"endTime":3789.3599999999997,"body":"podcasting. But we are so passionate about helping"},{"speaker":"Outro","startTime":3779.6099999999997,"endTime":3789.3599999999997,"body":"other people understand how marketing works, and"},{"speaker":"Outro","startTime":3789.3599999999997,"endTime":3796.65,"body":"how you can use your voice to share a special"},{"speaker":"Outro","startTime":3789.3599999999997,"endTime":3796.65,"body":"message that could change someone's life. I know"},{"speaker":"Outro","startTime":3796.65,"endTime":3802.5299999999997,"body":"like this is the real deep stuff that we often"},{"speaker":"Outro","startTime":3796.65,"endTime":3802.5299999999997,"body":"don't talk about. But behind the scenes, I really"},{"speaker":"Outro","startTime":3802.5299999999997,"endTime":3809.1,"body":"want you to understand that marketing isn't just"},{"speaker":"Outro","startTime":3802.5299999999997,"endTime":3809.1,"body":"about selling something, or promoting what you're"},{"speaker":"Outro","startTime":3809.1,"endTime":3815.37,"body":"working on on your podcast. Marketing is about"},{"speaker":"Outro","startTime":3809.1,"endTime":3815.37,"body":"changing someone's mind. It's getting them to pull"},{"speaker":"Outro","startTime":3815.37,"endTime":3823.23,"body":"out their phone and make a decision to listen to"},{"speaker":"Outro","startTime":3815.37,"endTime":3823.23,"body":"your podcast, instead of opening up Instagram, or"},{"speaker":"Outro","startTime":3823.29,"endTime":3829.5299999999997,"body":"checking their email or doing whatever it is that"},{"speaker":"Outro","startTime":3823.29,"endTime":3829.5299999999997,"body":"they're doing. They are opting in to the message"},{"speaker":"Outro","startTime":3829.5299999999997,"endTime":3834.69,"body":"that you are sharing. And that's a really cool"},{"speaker":"Outro","startTime":3829.5299999999997,"endTime":3834.69,"body":"thing. And I know I'm just gonna I'm not gonna"},{"speaker":"Outro","startTime":3834.69,"endTime":3842.94,"body":"geek out on podcasting or marketing anymore today,"},{"speaker":"Outro","startTime":3834.69,"endTime":3842.94,"body":"because I want you to go follow ash on YouTube, I"},{"speaker":"Outro","startTime":3842.94,"endTime":3848.16,"body":"want you to go check out what he's doing on"},{"speaker":"Outro","startTime":3842.94,"endTime":3848.16,"body":"Instagram. If you have been wondering how to use"},{"speaker":"Outro","startTime":3848.19,"endTime":3855.2999999999997,"body":"YouTube shorts, or how Instagram reels can really"},{"speaker":"Outro","startTime":3848.19,"endTime":3855.2999999999997,"body":"help you. He's doing a fantastic job in how he's"},{"speaker":"Outro","startTime":3855.2999999999997,"endTime":3861.0,"body":"promoting really short clips about podcasting, and"},{"speaker":"Outro","startTime":3855.2999999999997,"endTime":3861.0,"body":"they're always super helpful. I have found myself"},{"speaker":"Outro","startTime":3861.0,"endTime":3866.1,"body":"saying, oh my gosh, this is so good. And we geek"},{"speaker":"Outro","startTime":3861.0,"endTime":3866.1,"body":"out behind the scenes. I'm like, tell me, tell me"},{"speaker":"Outro","startTime":3866.1,"endTime":3871.23,"body":"your strategy on creating these reels and doing"},{"speaker":"Outro","startTime":3866.1,"endTime":3871.23,"body":"really cool things with shorts. So go follow what"},{"speaker":"Outro","startTime":3871.23,"endTime":3877.68,"body":"he's doing because I'm learning from him. And we"},{"speaker":"Outro","startTime":3871.23,"endTime":3877.68,"body":"can absolutely band together to help other"},{"speaker":"Outro","startTime":3877.68,"endTime":3885.45,"body":"podcasters in this community. So go to the"},{"speaker":"Outro","startTime":3877.68,"endTime":3885.45,"body":"shownotes Krystalproffitt.com/episode315 to"},{"speaker":"Outro","startTime":3885.45,"endTime":3891.2999999999997,"body":"connect with ash on YouTube and Instagram and all"},{"speaker":"Outro","startTime":3885.45,"endTime":3891.2999999999997,"body":"the places that you can follow him. And as always"},{"speaker":"Outro","startTime":3891.2999999999997,"endTime":3894.9,"body":"remember, keep it up. We all have to start"},{"speaker":"Outro","startTime":3891.2999999999997,"endTime":3894.9,"body":"somewhere."}]}