{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.33,"endTime":141.321,"body":"I want to have a podcast just like Amy"},{"speaker":"Intro","startTime":135.33,"endTime":141.321,"body":"Porterfield has, or I want to be a guest on online"},{"speaker":"Intro","startTime":141.388,"endTime":147.11,"body":"marketing made easy the podcast by Amy"},{"speaker":"Intro","startTime":141.388,"endTime":147.11,"body":"Porterfield. Do you know how many times I hear"},{"speaker":"Intro","startTime":147.177,"endTime":153.101,"body":"this on a monthly basis? Like I'm not"},{"speaker":"Intro","startTime":147.177,"endTime":153.101,"body":"exaggerating? I hear either one of these sentences"},{"speaker":"Intro","startTime":153.168,"endTime":159.76500000000001,"body":"about 10 times a month, probably more than that. I"},{"speaker":"Intro","startTime":153.168,"endTime":159.76500000000001,"body":"have people that come to me as a podcaster. And"},{"speaker":"Intro","startTime":159.833,"endTime":166.09300000000002,"body":"they say, can you just show me how to have a"},{"speaker":"Intro","startTime":159.833,"endTime":166.09300000000002,"body":"podcast like Amy Porterfield podcast? Or can you"},{"speaker":"Intro","startTime":166.16,"endTime":172.555,"body":"tell me how to get on Amy Porterfield podcast?"},{"speaker":"Intro","startTime":166.16,"endTime":172.555,"body":"Like no, like these are? You're probably smiling"},{"speaker":"Intro","startTime":172.623,"endTime":178.883,"body":"and nodding right now. Because you're like, Oh,"},{"speaker":"Intro","startTime":172.623,"endTime":178.883,"body":"I've said that to myself, or Krystals talking"},{"speaker":"Intro","startTime":178.95100000000002,"endTime":185.346,"body":"about me. I have messaged her and said that to"},{"speaker":"Intro","startTime":178.95100000000002,"endTime":185.346,"body":"her, you know who you are. I'm not naming names."},{"speaker":"Intro","startTime":185.413,"endTime":192.077,"body":"But you know who you are. And I've had this said"},{"speaker":"Intro","startTime":185.413,"endTime":192.077,"body":"to me so many times over the years that I thought,"},{"speaker":"Intro","startTime":192.145,"endTime":198.674,"body":"you know, what, why don't we do a case study on"},{"speaker":"Intro","startTime":192.145,"endTime":198.674,"body":"Amy Porterfield podcast for online marketing made"},{"speaker":"Intro","startTime":198.74200000000002,"endTime":205.06900000000002,"body":"easy. So that's where we're going into today."},{"speaker":"Intro","startTime":198.74200000000002,"endTime":205.06900000000002,"body":"Like, I'm totally gonna nerd out to go on a deep"},{"speaker":"Intro","startTime":205.137,"endTime":211.599,"body":"dive behind the scenes of Amy's podcast and kind"},{"speaker":"Intro","startTime":205.137,"endTime":211.599,"body":"of analyze a little bit of what her journey has"},{"speaker":"Intro","startTime":211.666,"endTime":218.196,"body":"looked like from an outsider's perspective, right?"},{"speaker":"Intro","startTime":211.666,"endTime":218.196,"body":"Like, I would love to have had Amy on the show"},{"speaker":"Intro","startTime":218.263,"endTime":224.65800000000002,"body":"today and really pour into all the questions that"},{"speaker":"Intro","startTime":218.263,"endTime":224.65800000000002,"body":"y'all asked me on a regular basis. So Amy, if"},{"speaker":"Intro","startTime":224.726,"endTime":231.255,"body":"you're listening, just know, I'm going to reach"},{"speaker":"Intro","startTime":224.726,"endTime":231.255,"body":"out to you and ask you that we would love to have"},{"speaker":"Intro","startTime":231.323,"endTime":238.054,"body":"you back on the show. So we could talk about your"},{"speaker":"Intro","startTime":231.323,"endTime":238.054,"body":"badass journey and just totally geek out about it."},{"speaker":"Intro","startTime":238.122,"endTime":244.853,"body":"But today is just going to be on observation, and"},{"speaker":"Intro","startTime":238.122,"endTime":244.853,"body":"the things that I've learned from listening to her"},{"speaker":"Intro","startTime":244.921,"endTime":251.383,"body":"show for a long time. But also, I'm asking the"},{"speaker":"Intro","startTime":244.921,"endTime":251.383,"body":"questions that I know you want the answers to. So"},{"speaker":"Intro","startTime":251.45,"endTime":257.913,"body":"buckle up, get ready because we are going to go on"},{"speaker":"Intro","startTime":251.45,"endTime":257.913,"body":"a deep dive on the online marketing Made Easy"},{"speaker":"Intro","startTime":257.98,"endTime":264.712,"body":"podcast. So let's get right to it. Welcome to the"},{"speaker":"Intro","startTime":257.98,"endTime":264.712,"body":"profit podcast where we teach entrepreneurs how to"},{"speaker":"Intro","startTime":264.779,"endTime":271.241,"body":"start launch and market their podcast. I'm your"},{"speaker":"Intro","startTime":264.779,"endTime":271.241,"body":"host, Krystal, Proffitt, and I'm so excited that"},{"speaker":"Intro","startTime":271.30899999999997,"endTime":277.906,"body":"you're here. Thanks for hanging out with me today."},{"speaker":"Intro","startTime":271.30899999999997,"endTime":277.906,"body":"Because if you've been trying to figure out the"},{"speaker":"Intro","startTime":277.973,"endTime":284.368,"body":"world of podcasting, think of this show as the"},{"speaker":"Intro","startTime":277.973,"endTime":284.368,"body":"time saving shortcut you've been looking for. So"},{"speaker":"Intro","startTime":284.435,"endTime":286.59000000000003,"body":"let's get right to it, shall we?"},{"speaker":"Online Marketing Made Easy Case Study","startTime":291.17,"endTime":296.81,"body":"Okay, so I"},{"speaker":"Online Marketing Made Easy Case Study","startTime":291.17,"endTime":296.81,"body":"am just totally I've already warned you. I'm going"},{"speaker":"Online Marketing Made Easy Case Study","startTime":296.81,"endTime":304.19,"body":"to geek out on today's episode, I'm going to nerd"},{"speaker":"Online Marketing Made Easy Case Study","startTime":296.81,"endTime":304.19,"body":"out and be really transparent. And tell you I went"},{"speaker":"Online Marketing Made Easy Case Study","startTime":304.19,"endTime":314.3,"body":"on an Instagram Deep Dive. Yes, I literally went"},{"speaker":"Online Marketing Made Easy Case Study","startTime":304.19,"endTime":314.3,"body":"back to Amy's very first post on Instagram, from"},{"speaker":"Online Marketing Made Easy Case Study","startTime":314.45000000000005,"endTime":323.78,"body":"2012. This is almost a decade that I went back."},{"speaker":"Online Marketing Made Easy Case Study","startTime":314.45000000000005,"endTime":323.78,"body":"And I was looking for all of the different clues"},{"speaker":"Online Marketing Made Easy Case Study","startTime":323.81,"endTime":331.01,"body":"of the things that you assume about Amy's show"},{"speaker":"Online Marketing Made Easy Case Study","startTime":323.81,"endTime":331.01,"body":"that I wanted to really shed some light on. And so"},{"speaker":"Online Marketing Made Easy Case Study","startTime":331.03999999999996,"endTime":337.97,"body":"if you're brand new around here, or you have never"},{"speaker":"Online Marketing Made Easy Case Study","startTime":331.03999999999996,"endTime":337.97,"body":"heard of Amy Porterfield, she is one of my virtual"},{"speaker":"Online Marketing Made Easy Case Study","startTime":337.97,"endTime":344.78,"body":"mentors who I've been so fortunate to have on this"},{"speaker":"Online Marketing Made Easy Case Study","startTime":337.97,"endTime":344.78,"body":"podcast as well as meet in real life several"},{"speaker":"Online Marketing Made Easy Case Study","startTime":344.78,"endTime":352.90999999999997,"body":"times. And I just I love what she does. And I also"},{"speaker":"Online Marketing Made Easy Case Study","startTime":344.78,"endTime":352.90999999999997,"body":"used her show like all the things that she does on"},{"speaker":"Online Marketing Made Easy Case Study","startTime":352.90999999999997,"endTime":357.98,"body":"there, we're going to talk about this specific"},{"speaker":"Online Marketing Made Easy Case Study","startTime":352.90999999999997,"endTime":357.98,"body":"ways that I used her show, but it was kind of the"},{"speaker":"Online Marketing Made Easy Case Study","startTime":357.98,"endTime":367.43,"body":"template that I held up as the gold standard for"},{"speaker":"Online Marketing Made Easy Case Study","startTime":357.98,"endTime":367.43,"body":"how I wanted my show to be. And it's why you see a"},{"speaker":"Online Marketing Made Easy Case Study","startTime":367.43,"endTime":373.15999999999997,"body":"lot of the similarities of there's a few"},{"speaker":"Online Marketing Made Easy Case Study","startTime":367.43,"endTime":373.15999999999997,"body":"similarities, right? I mean, obviously her shows"},{"speaker":"Online Marketing Made Easy Case Study","startTime":373.15999999999997,"endTime":380.0,"body":"very different than mine as far as context and"},{"speaker":"Online Marketing Made Easy Case Study","startTime":373.15999999999997,"endTime":380.0,"body":"speakers and reach and all those things. But I"},{"speaker":"Online Marketing Made Easy Case Study","startTime":380.0,"endTime":386.9,"body":"looked at so many things on her podcast, online"},{"speaker":"Online Marketing Made Easy Case Study","startTime":380.0,"endTime":386.9,"body":"marketing Made Easy. Whenever I was getting"},{"speaker":"Online Marketing Made Easy Case Study","startTime":386.9,"endTime":393.23,"body":"started on my journey, and it's just, it's been so"},{"speaker":"Online Marketing Made Easy Case Study","startTime":386.9,"endTime":393.23,"body":"fun to go on a deep dive to see well, how did she"},{"speaker":"Online Marketing Made Easy Case Study","startTime":393.23,"endTime":398.93,"body":"do things from the beginning? Yes, I went back to"},{"speaker":"Online Marketing Made Easy Case Study","startTime":393.23,"endTime":398.93,"body":"Episode One. If you follow me on good pods. This"},{"speaker":"Online Marketing Made Easy Case Study","startTime":398.93,"endTime":404.39,"body":"is my favorite podcast listening app that I use"},{"speaker":"Online Marketing Made Easy Case Study","startTime":398.93,"endTime":404.39,"body":"almost every single day. It's kind of like a"},{"speaker":"Online Marketing Made Easy Case Study","startTime":404.39,"endTime":411.59000000000003,"body":"social media platform for for podcasting. And I"},{"speaker":"Online Marketing Made Easy Case Study","startTime":404.39,"endTime":411.59000000000003,"body":"listen on my podcast there and you can go and like"},{"speaker":"Online Marketing Made Easy Case Study","startTime":411.59000000000003,"endTime":417.08,"body":"and rate and review podcast. It's so fun. So if"},{"speaker":"Online Marketing Made Easy Case Study","startTime":411.59000000000003,"endTime":417.08,"body":"you're not following me on good pods, come Come"},{"speaker":"Online Marketing Made Easy Case Study","startTime":417.08,"endTime":421.1,"body":"hang out with me because that's where I listen all"},{"speaker":"Online Marketing Made Easy Case Study","startTime":417.08,"endTime":421.1,"body":"my podcasts you've ever wondered, what is Krystal"},{"speaker":"Online Marketing Made Easy Case Study","startTime":421.1,"endTime":427.13,"body":"listen to? It's legitimately where I listened to"},{"speaker":"Online Marketing Made Easy Case Study","startTime":421.1,"endTime":427.13,"body":"it, but I wanted to I put a comment on the episode"},{"speaker":"Online Marketing Made Easy Case Study","startTime":427.13,"endTime":432.53000000000003,"body":"that I listened to it was Amy's very first episode"},{"speaker":"Online Marketing Made Easy Case Study","startTime":427.13,"endTime":432.53000000000003,"body":"and I was like, Hey, by the way, I'm doing this"},{"speaker":"Online Marketing Made Easy Case Study","startTime":432.53000000000003,"endTime":438.08,"body":"for research because I'm sure or some people were"},{"speaker":"Online Marketing Made Easy Case Study","startTime":432.53000000000003,"endTime":438.08,"body":"like, Why is she listening to this episode?"},{"speaker":"Online Marketing Made Easy Case Study","startTime":438.29,"endTime":444.53000000000003,"body":"Because it's almost 10 years old. So let's get"},{"speaker":"Online Marketing Made Easy Case Study","startTime":438.29,"endTime":444.53000000000003,"body":"into all the things. But I wanted to tell you,"},{"speaker":"Online Marketing Made Easy Case Study","startTime":444.53000000000003,"endTime":451.46,"body":"like I did my due diligence, did the research for"},{"speaker":"Online Marketing Made Easy Case Study","startTime":444.53000000000003,"endTime":451.46,"body":"today's episode for our case study."},{"speaker":"Almost a Decade in the Making","startTime":451.97,"endTime":455.75,"body":"So first and"},{"speaker":"Almost a Decade in the Making","startTime":451.97,"endTime":455.75,"body":"foremost, I wanted to tell you I listen to Amy's"},{"speaker":"Almost a Decade in the Making","startTime":455.75,"endTime":462.74,"body":"podcast, I started in 2017. So I haven't been"},{"speaker":"Almost a Decade in the Making","startTime":455.75,"endTime":462.74,"body":"listening to her since the very first episode, I"},{"speaker":"Almost a Decade in the Making","startTime":462.74,"endTime":470.27,"body":"didn't even know who she was, in 2013, I was still"},{"speaker":"Almost a Decade in the Making","startTime":462.74,"endTime":470.27,"body":"in my corporate job. But she launched the online"},{"speaker":"Almost a Decade in the Making","startTime":470.27,"endTime":480.14,"body":"marketing Made Easy podcast on January 17 2013."},{"speaker":"Almost a Decade in the Making","startTime":470.27,"endTime":480.14,"body":"Now I give you that date, because so many people,"},{"speaker":"Almost a Decade in the Making","startTime":480.2,"endTime":485.39,"body":"again, come to me and say, I want an Amy"},{"speaker":"Almost a Decade in the Making","startTime":480.2,"endTime":485.39,"body":"Porterfield podcast, I want exactly what she's"},{"speaker":"Almost a Decade in the Making","startTime":485.39,"endTime":493.04,"body":"doing. And I'm like, well, let's just be real."},{"speaker":"Almost a Decade in the Making","startTime":485.39,"endTime":493.04,"body":"She's been at this for 10 years. That's why she"},{"speaker":"Almost a Decade in the Making","startTime":493.04,"endTime":498.47,"body":"has the podcast that she does. It's why she has"},{"speaker":"Almost a Decade in the Making","startTime":493.04,"endTime":498.47,"body":"the reputation that she has, it's because she's"},{"speaker":"Almost a Decade in the Making","startTime":498.47,"endTime":504.44,"body":"been doing this for a very long time. And so I"},{"speaker":"Almost a Decade in the Making","startTime":498.47,"endTime":504.44,"body":"just wanted to throw that out there. It's like"},{"speaker":"Almost a Decade in the Making","startTime":504.44,"endTime":510.23,"body":"I've only been listening to her for about, we'll"},{"speaker":"Almost a Decade in the Making","startTime":504.44,"endTime":510.23,"body":"just call it four years, right? At this point,"},{"speaker":"Almost a Decade in the Making","startTime":510.23,"endTime":514.8199999999999,"body":"I've been listening to her for about four years,"},{"speaker":"Almost a Decade in the Making","startTime":510.23,"endTime":514.8199999999999,"body":"her podcast pretty consistently. And even in the"},{"speaker":"Almost a Decade in the Making","startTime":514.8199999999999,"endTime":520.04,"body":"last few years, I've noticed some changes that"},{"speaker":"Almost a Decade in the Making","startTime":514.8199999999999,"endTime":520.04,"body":"we're going to talk about. But really, and I'm"},{"speaker":"Almost a Decade in the Making","startTime":520.04,"endTime":524.36,"body":"going to go through some very specific details"},{"speaker":"Almost a Decade in the Making","startTime":520.04,"endTime":524.36,"body":"that I found. And then I'm going to give you some"},{"speaker":"Almost a Decade in the Making","startTime":524.36,"endTime":532.01,"body":"takeaways that I've kind of come from this little"},{"speaker":"Almost a Decade in the Making","startTime":524.36,"endTime":532.01,"body":"deep dive that I did. But the biggest thing that I"},{"speaker":"Almost a Decade in the Making","startTime":532.01,"endTime":539.5699999999999,"body":"want you to concentrate on is the fact that what"},{"speaker":"Almost a Decade in the Making","startTime":532.01,"endTime":539.5699999999999,"body":"you see today, for her podcast is not how she"},{"speaker":"Almost a Decade in the Making","startTime":539.5699999999999,"endTime":547.34,"body":"started. And I wanted to make that very clear,"},{"speaker":"Almost a Decade in the Making","startTime":539.5699999999999,"endTime":547.34,"body":"because there is an evolution of her show. And"},{"speaker":"Almost a Decade in the Making","startTime":547.34,"endTime":553.01,"body":"even though it's incredibly successful, and it's"},{"speaker":"Almost a Decade in the Making","startTime":547.34,"endTime":553.01,"body":"gone on to do some amazing things like she's even"},{"speaker":"Almost a Decade in the Making","startTime":553.01,"endTime":558.71,"body":"part of a network, we're going to talk about that,"},{"speaker":"Almost a Decade in the Making","startTime":553.01,"endTime":558.71,"body":"don't worry. But it's just been really cool to go"},{"speaker":"Almost a Decade in the Making","startTime":558.71,"endTime":566.27,"body":"back in time and see that there were some ups and"},{"speaker":"Almost a Decade in the Making","startTime":558.71,"endTime":566.27,"body":"downs, and there were some pivots and turns and"},{"speaker":"Almost a Decade in the Making","startTime":566.27,"endTime":571.1600000000001,"body":"the way that she started isn't what she has done"},{"speaker":"Almost a Decade in the Making","startTime":566.27,"endTime":571.1600000000001,"body":"today. And I hope that you find that encouraging,"},{"speaker":"Almost a Decade in the Making","startTime":571.4,"endTime":576.3199999999999,"body":"no matter where you are in your podcast journey,"},{"speaker":"Almost a Decade in the Making","startTime":571.4,"endTime":576.3199999999999,"body":"because a lot of people get stuck in their head"},{"speaker":"Almost a Decade in the Making","startTime":576.3199999999999,"endTime":580.9100000000001,"body":"thinking, well, if I started this way, today, I"},{"speaker":"Almost a Decade in the Making","startTime":576.3199999999999,"endTime":580.9100000000001,"body":"can't change anything in the future. And that's"},{"speaker":"Almost a Decade in the Making","startTime":580.9100000000001,"endTime":585.8,"body":"just not true. If you've listened to this podcast"},{"speaker":"Almost a Decade in the Making","startTime":580.9100000000001,"endTime":585.8,"body":"for any amount of time, you'll notice that things"},{"speaker":"Almost a Decade in the Making","startTime":585.8,"endTime":594.56,"body":"are very different today than they were in Episode"},{"speaker":"Almost a Decade in the Making","startTime":585.8,"endTime":594.56,"body":"20 or episode 47 like things are very, very"},{"speaker":"Almost a Decade in the Making","startTime":594.56,"endTime":599.9300000000001,"body":"different. So just keep that in the back of your"},{"speaker":"Almost a Decade in the Making","startTime":594.56,"endTime":599.9300000000001,"body":"mind as you continue to grow and podcast and"},{"speaker":"Almost a Decade in the Making","startTime":599.9300000000001,"endTime":606.35,"body":"figure out your own style of how you want to run"},{"speaker":"Almost a Decade in the Making","startTime":599.9300000000001,"endTime":606.35,"body":"your show. Alright, so let's dive into some of the"},{"speaker":"Almost a Decade in the Making","startTime":606.35,"endTime":609.23,"body":"other stats and numbers that I have on Amy's"},{"speaker":"Almost a Decade in the Making","startTime":606.35,"endTime":609.23,"body":"podcast."},{"speaker":"What I Learned from Episode One","startTime":609.23,"endTime":614.84,"body":"So like I said"},{"speaker":"What I Learned from Episode One","startTime":609.23,"endTime":614.84,"body":"she launched her podcast, January 17th 2013. And"},{"speaker":"What I Learned from Episode One","startTime":614.84,"endTime":621.14,"body":"here are a few things that I learned from"},{"speaker":"What I Learned from Episode One","startTime":614.84,"endTime":621.14,"body":"listening to her very first podcast episode. I"},{"speaker":"What I Learned from Episode One","startTime":621.14,"endTime":629.54,"body":"have to tell you, even though Amy is such an"},{"speaker":"What I Learned from Episode One","startTime":621.14,"endTime":629.54,"body":"incredible speaker today, I can hear like audibly"},{"speaker":"What I Learned from Episode One","startTime":629.54,"endTime":638.0,"body":"hear the confidence in her voice on the episode"},{"speaker":"What I Learned from Episode One","startTime":629.54,"endTime":638.0,"body":"that she recently put out, versus her very first"},{"speaker":"What I Learned from Episode One","startTime":638.03,"endTime":643.31,"body":"episode. And I point that out, because if you're"},{"speaker":"What I Learned from Episode One","startTime":638.03,"endTime":643.31,"body":"listening to this right now, and you've been"},{"speaker":"What I Learned from Episode One","startTime":643.31,"endTime":649.28,"body":"struggling with maybe not sounding like yourself,"},{"speaker":"What I Learned from Episode One","startTime":643.31,"endTime":649.28,"body":"or you're a little nervous, or you can listen back"},{"speaker":"What I Learned from Episode One","startTime":649.28,"endTime":654.71,"body":"and you're like, oh my gosh, like is that really?"},{"speaker":"What I Learned from Episode One","startTime":649.28,"endTime":654.71,"body":"My voice? Is that my sound? Amy's voice sounds"},{"speaker":"What I Learned from Episode One","startTime":654.71,"endTime":662.75,"body":"very different in 2021, than it did in 2013. And I"},{"speaker":"What I Learned from Episode One","startTime":654.71,"endTime":662.75,"body":"think that that's just confidence I can imagine."},{"speaker":"What I Learned from Episode One","startTime":662.75,"endTime":668.75,"body":"And again, this is just my assumption into what"},{"speaker":"What I Learned from Episode One","startTime":662.75,"endTime":668.75,"body":"was going on in her mind in 2013 Is she was"},{"speaker":"What I Learned from Episode One","startTime":668.75,"endTime":673.16,"body":"getting started, she was doing something new,"},{"speaker":"What I Learned from Episode One","startTime":668.75,"endTime":673.16,"body":"something she'd never done before. And to be"},{"speaker":"What I Learned from Episode One","startTime":673.16,"endTime":678.71,"body":"really frank, something that was probably like, I"},{"speaker":"What I Learned from Episode One","startTime":673.16,"endTime":678.71,"body":"don't even know how this is gonna pay out, right?"},{"speaker":"What I Learned from Episode One","startTime":678.74,"endTime":684.29,"body":"Is this really gonna work out for me in the long"},{"speaker":"What I Learned from Episode One","startTime":678.74,"endTime":684.29,"body":"run, there wasn't a Joe Rogan example of somebody"},{"speaker":"What I Learned from Episode One","startTime":684.44,"endTime":688.91,"body":"making millions of dollars off their podcast"},{"speaker":"What I Learned from Episode One","startTime":684.44,"endTime":688.91,"body":"there, whereas it was still a pretty small market"},{"speaker":"What I Learned from Episode One","startTime":688.94,"endTime":697.91,"body":"there. Whenever I got started in 2018 2018. Just a"},{"speaker":"What I Learned from Episode One","startTime":688.94,"endTime":697.91,"body":"few years ago, there were only 500,000 podcast. I"},{"speaker":"What I Learned from Episode One","startTime":697.91,"endTime":702.41,"body":"don't even know how many there were five years"},{"speaker":"What I Learned from Episode One","startTime":697.91,"endTime":702.41,"body":"before that there could have only been maybe"},{"speaker":"What I Learned from Episode One","startTime":702.44,"endTime":710.36,"body":"10,000 podcast, I'm not sure. But I think that"},{"speaker":"What I Learned from Episode One","startTime":702.44,"endTime":710.36,"body":"it's really interesting to hear audibly hear the"},{"speaker":"What I Learned from Episode One","startTime":710.36,"endTime":717.02,"body":"difference in her voice in 2013 versus today. So"},{"speaker":"What I Learned from Episode One","startTime":710.36,"endTime":717.02,"body":"that was something that I noted. Another thing."},{"speaker":"What I Learned from Episode One","startTime":717.83,"endTime":726.26,"body":"The actual length of her episode hasn't changed"},{"speaker":"What I Learned from Episode One","startTime":717.83,"endTime":726.26,"body":"too much over time. And I say that because her"},{"speaker":"What I Learned from Episode One","startTime":726.26,"endTime":733.82,"body":"very first episode was a solo, and then her next"},{"speaker":"What I Learned from Episode One","startTime":726.26,"endTime":733.82,"body":"one was an interview. And then it kind of went a"},{"speaker":"What I Learned from Episode One","startTime":733.82,"endTime":741.08,"body":"little better back and forth over the next several"},{"speaker":"What I Learned from Episode One","startTime":733.82,"endTime":741.08,"body":"100 episodes of having a solo episode versus"},{"speaker":"What I Learned from Episode One","startTime":741.08,"endTime":747.32,"body":"having an interview. And I just want to reiterate,"},{"speaker":"What I Learned from Episode One","startTime":741.08,"endTime":747.32,"body":"I've said this before, but I think that having a"},{"speaker":"What I Learned from Episode One","startTime":747.32,"endTime":754.22,"body":"mixture show where you have solo and interview is"},{"speaker":"What I Learned from Episode One","startTime":747.32,"endTime":754.22,"body":"a really good call for those of you that don't"},{"speaker":"What I Learned from Episode One","startTime":754.22,"endTime":759.08,"body":"want to worry about other people's schedules all"},{"speaker":"What I Learned from Episode One","startTime":754.22,"endTime":759.08,"body":"the time, right? If you're like, I just have an"},{"speaker":"What I Learned from Episode One","startTime":759.08,"endTime":764.03,"body":"interview only podcast and it stresses me out when"},{"speaker":"What I Learned from Episode One","startTime":759.08,"endTime":764.03,"body":"someone cancels, we'll maybe consider throwing in"},{"speaker":"What I Learned from Episode One","startTime":764.03,"endTime":770.78,"body":"a few solo episodes. And for you solo episode"},{"speaker":"What I Learned from Episode One","startTime":764.03,"endTime":770.78,"body":"podcast, I encourage you to try out an interview"},{"speaker":"What I Learned from Episode One","startTime":770.78,"endTime":775.61,"body":"every once in a while you can do it as a bonus"},{"speaker":"What I Learned from Episode One","startTime":770.78,"endTime":775.61,"body":"episode to see how that's gonna work for you. But"},{"speaker":"What I Learned from Episode One","startTime":776.0,"endTime":782.57,"body":"I think that it was, it's been pretty cool to see"},{"speaker":"What I Learned from Episode One","startTime":776.0,"endTime":782.57,"body":"how things haven't shifted dramatically for her"},{"speaker":"What I Learned from Episode One","startTime":782.57,"endTime":787.61,"body":"show. It's not like she was posting Monday,"},{"speaker":"What I Learned from Episode One","startTime":782.57,"endTime":787.61,"body":"Wednesday, Friday or Monday through Friday, and"},{"speaker":"What I Learned from Episode One","startTime":787.61,"endTime":792.98,"body":"then she decided to switch things up. That's not"},{"speaker":"What I Learned from Episode One","startTime":787.61,"endTime":792.98,"body":"really what I have found. But that was just pretty"},{"speaker":"What I Learned from Episode One","startTime":792.98,"endTime":799.25,"body":"much a quick skim over the episodes, like I was"},{"speaker":"What I Learned from Episode One","startTime":792.98,"endTime":799.25,"body":"scrolling through good pods and looking at all her"},{"speaker":"What I Learned from Episode One","startTime":799.25,"endTime":807.92,"body":"previous episodes. So I think that first one was"},{"speaker":"What I Learned from Episode One","startTime":799.25,"endTime":807.92,"body":"around 35 to 40 minutes in length. She had okay,"},{"speaker":"What I Learned from Episode One","startTime":807.92,"endTime":816.98,"body":"this this was interesting. And I noticed, I think"},{"speaker":"What I Learned from Episode One","startTime":807.92,"endTime":816.98,"body":"that she changed this around 2018 2019. But she"},{"speaker":"What I Learned from Episode One","startTime":816.98,"endTime":823.82,"body":"used to have a voiceover. So this is really"},{"speaker":"What I Learned from Episode One","startTime":816.98,"endTime":823.82,"body":"interesting. So she had a voiceover introduction."},{"speaker":"What I Learned from Episode One","startTime":823.97,"endTime":830.0,"body":"That was somebody else. It was a man's voice. And"},{"speaker":"What I Learned from Episode One","startTime":823.97,"endTime":830.0,"body":"it was like Welcome to the online marketing Made"},{"speaker":"What I Learned from Episode One","startTime":830.0,"endTime":835.91,"body":"Easy podcast, a podcast, you know, and then like"},{"speaker":"What I Learned from Episode One","startTime":830.0,"endTime":835.91,"body":"it went into her whole spiel of what her podcast"},{"speaker":"What I Learned from Episode One","startTime":835.91,"endTime":841.64,"body":"is all about. And I remember thinking, Oh, that's"},{"speaker":"What I Learned from Episode One","startTime":835.91,"endTime":841.64,"body":"interesting whenever I first started listening to"},{"speaker":"What I Learned from Episode One","startTime":841.64,"endTime":845.72,"body":"her podcast, but I didn't really I didn't really"},{"speaker":"What I Learned from Episode One","startTime":841.64,"endTime":845.72,"body":"think anything of it because I was new to her"},{"speaker":"What I Learned from Episode One","startTime":845.72,"endTime":851.18,"body":"show. So I thought, Okay, this is probably how she"},{"speaker":"What I Learned from Episode One","startTime":845.72,"endTime":851.18,"body":"does it. But then when she changed it, and now she"},{"speaker":"What I Learned from Episode One","startTime":851.18,"endTime":858.71,"body":"hasn't had that for a few years now. going back"},{"speaker":"What I Learned from Episode One","startTime":851.18,"endTime":858.71,"body":"and listening to that podcast, I was like, Oh my"},{"speaker":"What I Learned from Episode One","startTime":858.71,"endTime":866.69,"body":"gosh, I totally forgot that she had a voiceover"},{"speaker":"What I Learned from Episode One","startTime":858.71,"endTime":866.69,"body":"introduction at the very beginning. And at the"},{"speaker":"What I Learned from Episode One","startTime":866.69,"endTime":872.66,"body":"very end. So this goes back to even if you start"},{"speaker":"What I Learned from Episode One","startTime":866.69,"endTime":872.66,"body":"your show one way, you don't have to stick with it"},{"speaker":"What I Learned from Episode One","startTime":872.66,"endTime":878.39,"body":"forever. And I don't know, Amy's personal choices"},{"speaker":"What I Learned from Episode One","startTime":872.66,"endTime":878.39,"body":"for taking this away. But as a longtime listener"},{"speaker":"What I Learned from Episode One","startTime":878.39,"endTime":884.6,"body":"of her show, I'm glad that she made the changes"},{"speaker":"What I Learned from Episode One","startTime":878.39,"endTime":884.6,"body":"because it feels more like Amy, what she does for"},{"speaker":"What I Learned from Episode One","startTime":884.6,"endTime":890.72,"body":"her podcast today it feels more authentic to her"},{"speaker":"What I Learned from Episode One","startTime":884.6,"endTime":890.72,"body":"brand and who she is, because it's a little"},{"speaker":"What I Learned from Episode One","startTime":890.72,"endTime":896.3,"body":"jarring. And this goes for all podcast. Like"},{"speaker":"What I Learned from Episode One","startTime":890.72,"endTime":896.3,"body":"especially if you're listening to a podcast, and"},{"speaker":"What I Learned from Episode One","startTime":896.33,"endTime":902.66,"body":"there's an ad that's inserted, and it's not read"},{"speaker":"What I Learned from Episode One","startTime":896.33,"endTime":902.66,"body":"by the host, right? It's someone else's. It's like"},{"speaker":"What I Learned from Episode One","startTime":902.66,"endTime":908.09,"body":"a GEICO ad or something else that's, you're like,"},{"speaker":"What I Learned from Episode One","startTime":902.66,"endTime":908.09,"body":"Wait, did you look down at your phone? And you're"},{"speaker":"What I Learned from Episode One","startTime":908.09,"endTime":913.37,"body":"like, did something just skip? Did I move to a"},{"speaker":"What I Learned from Episode One","startTime":908.09,"endTime":913.37,"body":"different podcast? Because it's jarring. It's"},{"speaker":"What I Learned from Episode One","startTime":913.37,"endTime":917.33,"body":"almost like you're being you're on the phone with"},{"speaker":"What I Learned from Episode One","startTime":913.37,"endTime":917.33,"body":"someone and somebody is talking. And then there's"},{"speaker":"What I Learned from Episode One","startTime":917.33,"endTime":922.67,"body":"another voice that comes on, you're like, wait, oh"},{"speaker":"What I Learned from Episode One","startTime":917.33,"endTime":922.67,"body":"my gosh, ah, I totally just flashback, you are"},{"speaker":"What I Learned from Episode One","startTime":922.67,"endTime":927.11,"body":"gonna laugh at me. You remember those days,"},{"speaker":"What I Learned from Episode One","startTime":922.67,"endTime":927.11,"body":"though? When you're at your house, and you have"},{"speaker":"What I Learned from Episode One","startTime":927.11,"endTime":932.72,"body":"multiple cord phones in your house, and you're"},{"speaker":"What I Learned from Episode One","startTime":927.11,"endTime":932.72,"body":"talking to someone and then all of a sudden, your"},{"speaker":"What I Learned from Episode One","startTime":932.72,"endTime":937.85,"body":"dad gets on the phone and starts dialing and"},{"speaker":"What I Learned from Episode One","startTime":932.72,"endTime":937.85,"body":"starts to talk is like, Wait, hang on, is someone"},{"speaker":"What I Learned from Episode One","startTime":937.85,"endTime":942.65,"body":"on the phone is somebody there? And then if you're"},{"speaker":"What I Learned from Episode One","startTime":937.85,"endTime":942.65,"body":"like me, and you weren't supposed to be on the"},{"speaker":"What I Learned from Episode One","startTime":942.65,"endTime":947.99,"body":"phone, it's probably like, and then you hang up"},{"speaker":"What I Learned from Episode One","startTime":942.65,"endTime":947.99,"body":"real fast if you're like, Was somebody No, that"},{"speaker":"What I Learned from Episode One","startTime":947.99,"endTime":951.71,"body":"wasn't me. That wasn't me, dad. I promise I was"},{"speaker":"What I Learned from Episode One","startTime":947.99,"endTime":951.71,"body":"asleep. I shouldn't have been on the phone. Was"},{"speaker":"What I Learned from Episode One","startTime":951.71,"endTime":956.33,"body":"that just me? No, I know, it wasn't. There's"},{"speaker":"What I Learned from Episode One","startTime":951.71,"endTime":956.33,"body":"somebody laughing right now. It's like, I know"},{"speaker":"What I Learned from Episode One","startTime":956.33,"endTime":960.38,"body":"exactly what you're talking about. But it's kind"},{"speaker":"What I Learned from Episode One","startTime":956.33,"endTime":960.38,"body":"of what it is. It's jarring when you're listening"},{"speaker":"What I Learned from Episode One","startTime":960.38,"endTime":965.87,"body":"to something. And then it's someone else's voice."},{"speaker":"What I Learned from Episode One","startTime":960.38,"endTime":965.87,"body":"So I like the fact that she doesn't have that"},{"speaker":"What I Learned from Episode One","startTime":965.87,"endTime":971.75,"body":"anymore. And it's but it was just funny to go back"},{"speaker":"What I Learned from Episode One","startTime":965.87,"endTime":971.75,"body":"and listen to it. Because I had this memory that"},{"speaker":"What I Learned from Episode One","startTime":971.75,"endTime":976.55,"body":"came up like oh my gosh, yeah, she did. She used"},{"speaker":"What I Learned from Episode One","startTime":971.75,"endTime":976.55,"body":"to have a voiceover in her podcast."},{"speaker":"OMME Show Notes","startTime":976.91,"endTime":982.144,"body":"Okay, one of the other things"},{"speaker":"OMME Show Notes","startTime":976.91,"endTime":982.144,"body":"that I noticed, so I didn't just listen to her"},{"speaker":"OMME Show Notes","startTime":982.213,"endTime":988.756,"body":"podcast, I actually went to her website and went"},{"speaker":"OMME Show Notes","startTime":982.213,"endTime":988.756,"body":"to the show notes for her podcast. Okay, y'all"},{"speaker":"OMME Show Notes","startTime":988.825,"endTime":995.299,"body":"Listen up, because this is one of the things that"},{"speaker":"OMME Show Notes","startTime":988.825,"endTime":995.299,"body":"people ask me about so much. And that is how"},{"speaker":"OMME Show Notes","startTime":995.368,"endTime":1001.773,"body":"should I do my show notes for my podcast and I've"},{"speaker":"OMME Show Notes","startTime":995.368,"endTime":1001.773,"body":"talked about this many times. I have a very"},{"speaker":"OMME Show Notes","startTime":1001.842,"endTime":1008.799,"body":"different definition than what some people do when"},{"speaker":"OMME Show Notes","startTime":1001.842,"endTime":1008.799,"body":"it comes to their show notes. Because what you see"},{"speaker":"OMME Show Notes","startTime":1008.867,"endTime":1015.548,"body":"on your phone or whatever device you're actually"},{"speaker":"OMME Show Notes","startTime":1008.867,"endTime":1015.548,"body":"listening, that is the episode description. That"},{"speaker":"OMME Show Notes","startTime":1015.617,"endTime":1022.367,"body":"is not what I consider shownotes okay, this is a"},{"speaker":"OMME Show Notes","startTime":1015.617,"endTime":1022.367,"body":"very clear distinction that I have made. From the"},{"speaker":"OMME Show Notes","startTime":1022.436,"endTime":1029.1860000000001,"body":"beginning of my podcast coaching journey is that"},{"speaker":"OMME Show Notes","startTime":1022.436,"endTime":1029.1860000000001,"body":"is your episode description. What someone sees on"},{"speaker":"OMME Show Notes","startTime":1029.254,"endTime":1035.6599999999999,"body":"whatever device they're playing your podcast from,"},{"speaker":"OMME Show Notes","startTime":1029.254,"endTime":1035.6599999999999,"body":"what I consider to be Show Notes Our lives"},{"speaker":"OMME Show Notes","startTime":1035.729,"endTime":1042.4099999999999,"body":"independently on a website. And I really do get"},{"speaker":"OMME Show Notes","startTime":1035.729,"endTime":1042.4099999999999,"body":"that from following Amy's podcast for a long time"},{"speaker":"OMME Show Notes","startTime":1042.478,"endTime":1049.435,"body":"and having these additional resources or different"},{"speaker":"OMME Show Notes","startTime":1042.478,"endTime":1049.435,"body":"things that she's driving traffic to, right. She's"},{"speaker":"OMME Show Notes","startTime":1049.504,"endTime":1056.047,"body":"like, hey, go to the show notes. Amy Porterfield"},{"speaker":"OMME Show Notes","startTime":1049.504,"endTime":1056.047,"body":"comm forward slash, whatever. And that's where"},{"speaker":"OMME Show Notes","startTime":1056.116,"endTime":1063.0030000000002,"body":"you'll find a link to this thing, or go learn more"},{"speaker":"OMME Show Notes","startTime":1056.116,"endTime":1063.0030000000002,"body":"about my guest. Like I learned that from her. But"},{"speaker":"OMME Show Notes","startTime":1063.0720000000001,"endTime":1069.615,"body":"I'm also so appreciative because that simple tool"},{"speaker":"OMME Show Notes","startTime":1063.0720000000001,"endTime":1069.615,"body":"has allowed me to grow my email list, promote"},{"speaker":"OMME Show Notes","startTime":1069.684,"endTime":1076.02,"body":"products have specific calls to action, that"},{"speaker":"OMME Show Notes","startTime":1069.684,"endTime":1076.02,"body":"really move the needle for my show. So I knew I"},{"speaker":"OMME Show Notes","startTime":1076.089,"endTime":1082.632,"body":"was like, Oh, I gotta go back to her very first"},{"speaker":"OMME Show Notes","startTime":1076.089,"endTime":1082.632,"body":"episode to see has there been an evolution from"},{"speaker":"OMME Show Notes","startTime":1082.701,"endTime":1089.313,"body":"her very first show note that she were put out to"},{"speaker":"OMME Show Notes","startTime":1082.701,"endTime":1089.313,"body":"what she does today. And yes, there has been a"},{"speaker":"OMME Show Notes","startTime":1089.382,"endTime":1095.925,"body":"very, very big evolution. So what I learned and"},{"speaker":"OMME Show Notes","startTime":1089.382,"endTime":1095.925,"body":"I'm gonna link to all this in the show notes of"},{"speaker":"OMME Show Notes","startTime":1095.9940000000001,"endTime":1100.609,"body":"this podcast, which is"},{"speaker":"OMME Show Notes","startTime":1095.9940000000001,"endTime":1100.609,"body":"KrystalProffitt.com/episode317. That's where"},{"speaker":"OMME Show Notes","startTime":1100.6779999999999,"endTime":1107.083,"body":"you're gonna have some screenshots that you're"},{"speaker":"OMME Show Notes","startTime":1100.6779999999999,"endTime":1107.083,"body":"going to find there, from Amy's Instagram, and"},{"speaker":"OMME Show Notes","startTime":1107.152,"endTime":1113.902,"body":"some other things that I think links that I think"},{"speaker":"OMME Show Notes","startTime":1107.152,"endTime":1113.902,"body":"you're going to find helpful, including the link"},{"speaker":"OMME Show Notes","startTime":1113.971,"endTime":1120.789,"body":"to her very first podcast episode. And the reason"},{"speaker":"OMME Show Notes","startTime":1113.971,"endTime":1120.789,"body":"why I bring this up is because the actual URL for"},{"speaker":"OMME Show Notes","startTime":1120.8580000000002,"endTime":1127.47,"body":"her very first podcast episode is important. And"},{"speaker":"OMME Show Notes","startTime":1120.8580000000002,"endTime":1127.47,"body":"I'm going to geek out on you for a second. Boy,"},{"speaker":"OMME Show Notes","startTime":1127.539,"endTime":1134.22,"body":"I'm already geeking out on you, I'm going to go a"},{"speaker":"OMME Show Notes","startTime":1127.539,"endTime":1134.22,"body":"little bit even geekier and a little bit deeper"},{"speaker":"OMME Show Notes","startTime":1134.289,"endTime":1141.245,"body":"for you. And that is because the URL, I'm going to"},{"speaker":"OMME Show Notes","startTime":1134.289,"endTime":1141.245,"body":"read it to you, so bear with me for a second, it's"},{"speaker":"OMME Show Notes","startTime":1141.3139999999999,"endTime":1147.719,"body":"Amy porterfield.com, forward slash one. That's"},{"speaker":"OMME Show Notes","startTime":1141.3139999999999,"endTime":1147.719,"body":"what you could put, that's what I put, because"},{"speaker":"OMME Show Notes","startTime":1147.788,"endTime":1154.538,"body":"that's how she numbers her episodes today. So I"},{"speaker":"OMME Show Notes","startTime":1147.788,"endTime":1154.538,"body":"was like, I wonder if that's how she does it. That"},{"speaker":"OMME Show Notes","startTime":1154.607,"endTime":1161.219,"body":"will take you to this URL. But what the actual"},{"speaker":"OMME Show Notes","startTime":1154.607,"endTime":1161.219,"body":"permalink URL is, is Amy Porterfield comm forward"},{"speaker":"OMME Show Notes","startTime":1161.288,"endTime":1168.1060000000002,"body":"slash 2013, slash Oh, one slash list building with"},{"speaker":"OMME Show Notes","startTime":1161.288,"endTime":1168.1060000000002,"body":"social media. And the reason why I bring this up"},{"speaker":"OMME Show Notes","startTime":1168.1750000000002,"endTime":1174.9940000000001,"body":"as interesting is because I can tell that her show"},{"speaker":"OMME Show Notes","startTime":1168.1750000000002,"endTime":1174.9940000000001,"body":"notes for her podcast, were very heavily reliant"},{"speaker":"OMME Show Notes","startTime":1175.063,"endTime":1181.8809999999999,"body":"on keywords SEO, and treating the shownotes. Like"},{"speaker":"OMME Show Notes","startTime":1175.063,"endTime":1181.8809999999999,"body":"they were a blog. And I say that because I can, I"},{"speaker":"OMME Show Notes","startTime":1181.9499999999998,"endTime":1188.562,"body":"can just tell the difference. Y'all know this,"},{"speaker":"OMME Show Notes","startTime":1181.9499999999998,"endTime":1188.562,"body":"y'all know that I took a blogging course, in like"},{"speaker":"OMME Show Notes","startTime":1188.6309999999999,"endTime":1195.3809999999999,"body":"2017. And then that was like my first introduction"},{"speaker":"OMME Show Notes","startTime":1188.6309999999999,"endTime":1195.3809999999999,"body":"to online business. So I learned a lot of these"},{"speaker":"OMME Show Notes","startTime":1195.449,"endTime":1201.5790000000002,"body":"things back in the day, but I just found it"},{"speaker":"OMME Show Notes","startTime":1195.449,"endTime":1201.5790000000002,"body":"interesting, because that's not what she does"},{"speaker":"OMME Show Notes","startTime":1201.6480000000001,"endTime":1208.3980000000001,"body":"today. And I think that simply because she has the"},{"speaker":"OMME Show Notes","startTime":1201.6480000000001,"endTime":1208.3980000000001,"body":"domain authority, like Google recognizes her as"},{"speaker":"OMME Show Notes","startTime":1208.467,"endTime":1215.0100000000002,"body":"someone like she talks about this, she's gonna"},{"speaker":"OMME Show Notes","startTime":1208.467,"endTime":1215.0100000000002,"body":"rank higher, because she's had her who knows how"},{"speaker":"OMME Show Notes","startTime":1215.0790000000002,"endTime":1221.6909999999998,"body":"long she's had her website, I don't even know how"},{"speaker":"OMME Show Notes","startTime":1215.0790000000002,"endTime":1221.6909999999998,"body":"long she's had her own domain, I'm guessing at"},{"speaker":"OMME Show Notes","startTime":1221.7600000000002,"endTime":1228.027,"body":"least 10 to 12 years, because she's been in"},{"speaker":"OMME Show Notes","startTime":1221.7600000000002,"endTime":1228.027,"body":"business for a long time. So she has the domain"},{"speaker":"OMME Show Notes","startTime":1228.096,"endTime":1234.364,"body":"authority. So maybe she doesn't have to put all"},{"speaker":"OMME Show Notes","startTime":1228.096,"endTime":1234.364,"body":"this extra stuff at the URL. But I found it"},{"speaker":"OMME Show Notes","startTime":1234.433,"endTime":1241.1819999999998,"body":"interesting. And I thought maybe you would as well"},{"speaker":"OMME Show Notes","startTime":1234.433,"endTime":1241.1819999999998,"body":"if you've been struggling like, oh, you know, I"},{"speaker":"OMME Show Notes","startTime":1241.2510000000002,"endTime":1247.8629999999998,"body":"want to do shownotes for my podcast, but I don't"},{"speaker":"OMME Show Notes","startTime":1241.2510000000002,"endTime":1247.8629999999998,"body":"know what to name it. Should it be the title of"},{"speaker":"OMME Show Notes","startTime":1247.9319999999998,"endTime":1254.7510000000002,"body":"each episode? Should it be this should it be that"},{"speaker":"OMME Show Notes","startTime":1247.9319999999998,"endTime":1254.7510000000002,"body":"I'm going to do like this is a little aside, what"},{"speaker":"OMME Show Notes","startTime":1254.8200000000002,"endTime":1261.4319999999998,"body":"I would recommend is creating shownotes your show"},{"speaker":"OMME Show Notes","startTime":1254.8200000000002,"endTime":1261.4319999999998,"body":"note URL, making it something that you can say"},{"speaker":"OMME Show Notes","startTime":1261.5,"endTime":1268.112,"body":"easily and that your listeners will actually be"},{"speaker":"OMME Show Notes","startTime":1261.5,"endTime":1268.112,"body":"able to go to. So that's why I believe Amy does."},{"speaker":"OMME Show Notes","startTime":1268.181,"endTime":1273.071,"body":"Amy Porterfield comm forward slash whatever"},{"speaker":"OMME Show Notes","startTime":1268.181,"endTime":1273.071,"body":"number, and that's why I do"},{"speaker":"OMME Show Notes","startTime":1273.1399999999999,"endTime":1279.9589999999998,"body":"KrystalProffitt.com/episode317. Because it's easy"},{"speaker":"OMME Show Notes","startTime":1273.1399999999999,"endTime":1279.9589999999998,"body":"for me to say, and it's not that hard for someone"},{"speaker":"OMME Show Notes","startTime":1280.0279999999998,"endTime":1286.7779999999998,"body":"if they're listening, and they're like, wait, what"},{"speaker":"OMME Show Notes","startTime":1280.0279999999998,"endTime":1286.7779999999998,"body":"episode was that? Oh, I want to go and you just"},{"speaker":"OMME Show Notes","startTime":1286.846,"endTime":1293.458,"body":"know now, whatever episode number that you're"},{"speaker":"OMME Show Notes","startTime":1286.846,"endTime":1293.458,"body":"trying to find for this podcast, you can literally"},{"speaker":"OMME Show Notes","startTime":1293.527,"endTime":1300.415,"body":"put in Krystal proffitt.com forward slash episode,"},{"speaker":"OMME Show Notes","startTime":1293.527,"endTime":1300.415,"body":"whatever number it is that you're looking for. So"},{"speaker":"OMME Show Notes","startTime":1300.484,"endTime":1307.165,"body":"I wanted to point that out, because it was it was"},{"speaker":"OMME Show Notes","startTime":1300.484,"endTime":1307.165,"body":"really just kind of interesting to me. Maybe it"},{"speaker":"OMME Show Notes","startTime":1307.2330000000002,"endTime":1313.9140000000002,"body":"was a little too dorky for you. Maybe you skipped"},{"speaker":"OMME Show Notes","startTime":1307.2330000000002,"endTime":1313.9140000000002,"body":"the last few minutes of this. That's okay. It's"},{"speaker":"OMME Show Notes","startTime":1313.9830000000002,"endTime":1320.8020000000001,"body":"not gonna hurt my feelings. Either way, because I"},{"speaker":"OMME Show Notes","startTime":1313.9830000000002,"endTime":1320.8020000000001,"body":"told you, I warned you from the very beginning. I"},{"speaker":"OMME Show Notes","startTime":1320.871,"endTime":1327.551,"body":"was gonna geek out on the things. But okay, the"},{"speaker":"OMME Show Notes","startTime":1320.871,"endTime":1327.551,"body":"last thing I want to tell you about her shownotes"},{"speaker":"OMME Show Notes","startTime":1327.62,"endTime":1334.301,"body":"is how detailed they were in 2013 versus what they"},{"speaker":"OMME Show Notes","startTime":1327.62,"endTime":1334.301,"body":"are today and I'm gonna link to her very first"},{"speaker":"OMME Show Notes","startTime":1334.37,"endTime":1341.2579999999998,"body":"episode. And I'm also going to link to her latest"},{"speaker":"OMME Show Notes","startTime":1334.37,"endTime":1341.2579999999998,"body":"episode as of me recording this podcast today. All"},{"speaker":"OMME Show Notes","startTime":1341.326,"endTime":1348.214,"body":"right, because her very first One has pictures and"},{"speaker":"OMME Show Notes","startTime":1341.326,"endTime":1348.214,"body":"videos and multiple links. And it was a very long"},{"speaker":"OMME Show Notes","startTime":1348.283,"endTime":1354.964,"body":"looking blog post. Whereas today, if you go to the"},{"speaker":"OMME Show Notes","startTime":1348.283,"endTime":1354.964,"body":"show notes, they're still pretty detailed, but"},{"speaker":"OMME Show Notes","startTime":1355.033,"endTime":1361.3000000000002,"body":"it's like probably a 500 word, blog post, I'll"},{"speaker":"OMME Show Notes","startTime":1355.033,"endTime":1361.3000000000002,"body":"post. And her original one was probably 1500"},{"speaker":"OMME Show Notes","startTime":1361.3690000000001,"endTime":1367.8429999999998,"body":"words, I'm exaggerating, I don't know exact, I"},{"speaker":"OMME Show Notes","startTime":1361.3690000000001,"endTime":1367.8429999999998,"body":"didn't count the words, I didn't do like a tool"},{"speaker":"OMME Show Notes","startTime":1367.9119999999998,"endTime":1374.8000000000002,"body":"like Oh, word count. I didn't do any of that. But"},{"speaker":"OMME Show Notes","startTime":1367.9119999999998,"endTime":1374.8000000000002,"body":"just looking at it, it took me about three seconds"},{"speaker":"OMME Show Notes","startTime":1374.8690000000001,"endTime":1381.7559999999999,"body":"to scroll her her latest episode. And it took me a"},{"speaker":"OMME Show Notes","startTime":1374.8690000000001,"endTime":1381.7559999999999,"body":"while to get to the bottom of her very first one."},{"speaker":"OMME Show Notes","startTime":1381.8249999999998,"endTime":1388.437,"body":"So that has been something that the style of her"},{"speaker":"OMME Show Notes","startTime":1381.8249999999998,"endTime":1388.437,"body":"show notes has evolved over time. And so I just"},{"speaker":"OMME Show Notes","startTime":1388.5059999999999,"endTime":1395.393,"body":"want to let y'all know, like whatever you're doing"},{"speaker":"OMME Show Notes","startTime":1388.5059999999999,"endTime":1395.393,"body":"for your show notes, whether you're doing them or"},{"speaker":"OMME Show Notes","startTime":1395.462,"endTime":1402.143,"body":"you're not doing them, just know that changing"},{"speaker":"OMME Show Notes","startTime":1395.462,"endTime":1402.143,"body":"things in the future isn't a bad thing. It's not a"},{"speaker":"OMME Show Notes","startTime":1402.212,"endTime":1409.0300000000002,"body":"deal breaker. If you don't have any right now, you"},{"speaker":"OMME Show Notes","startTime":1402.212,"endTime":1409.0300000000002,"body":"can always make some in the future. But you also"},{"speaker":"OMME Show Notes","startTime":1409.0990000000002,"endTime":1415.7109999999998,"body":"don't have to create these super, super long ones,"},{"speaker":"OMME Show Notes","startTime":1409.0990000000002,"endTime":1415.7109999999998,"body":"you can make something that's shorter, and it"},{"speaker":"OMME Show Notes","startTime":1415.7800000000002,"endTime":1422.6680000000001,"body":"still be just as effective. So those are my notes"},{"speaker":"OMME Show Notes","startTime":1415.7800000000002,"endTime":1422.6680000000001,"body":"on her very first episode. Now, like I said, I'm I"},{"speaker":"OMME Show Notes","startTime":1422.737,"endTime":1429.6239999999998,"body":"have a link to all of these in the show notes. But"},{"speaker":"OMME Show Notes","startTime":1422.737,"endTime":1429.6239999999998,"body":"as of today, as of me recording this podcast, she"},{"speaker":"OMME Show Notes","startTime":1429.6930000000002,"endTime":1436.4430000000002,"body":"has published 416 episodes. Whoa, right. That's a"},{"speaker":"OMME Show Notes","startTime":1429.6930000000002,"endTime":1436.4430000000002,"body":"lot. That is a lot of podcast episodes. But it's"},{"speaker":"OMME Show Notes","startTime":1436.5120000000002,"endTime":1442.9859999999999,"body":"also really interesting, because she let me go"},{"speaker":"OMME Show Notes","startTime":1436.5120000000002,"endTime":1442.9859999999999,"body":"back because I took a few of these screenshots,"},{"speaker":"OMME Show Notes","startTime":1443.0549999999998,"endTime":1450.011,"body":"and I forgot to bring them up here. And one of the"},{"speaker":"OMME Show Notes","startTime":1443.0549999999998,"endTime":1450.011,"body":"things I wanted to tell you about is when it comes"},{"speaker":"OMME Show Notes","startTime":1450.08,"endTime":1456.967,"body":"to I went back to, like I said, the very bottom of"},{"speaker":"OMME Show Notes","startTime":1450.08,"endTime":1456.967,"body":"her Instagram account. And I looked at, you know,"},{"speaker":"OMME Show Notes","startTime":1457.036,"endTime":1463.2350000000001,"body":"where does she talk about her podcast on"},{"speaker":"OMME Show Notes","startTime":1457.036,"endTime":1463.2350000000001,"body":"Instagram, there wasn't a picture. There wasn't a"},{"speaker":"OMME Show Notes","startTime":1463.304,"endTime":1469.3649999999998,"body":"single picture on her Instagram feed until"},{"speaker":"OMME Show Notes","startTime":1463.304,"endTime":1469.3649999999998,"body":"November 2013. November. That's crazy, right?"},{"speaker":"OMME Show Notes","startTime":1469.4340000000002,"endTime":1475.77,"body":"Because she launched in January 2013. But it"},{"speaker":"OMME Show Notes","startTime":1469.4340000000002,"endTime":1475.77,"body":"wasn't until November, that she started talking"},{"speaker":"OMME Show Notes","startTime":1475.839,"endTime":1481.8310000000001,"body":"about her podcast on her Instagram. And I bring"},{"speaker":"OMME Show Notes","startTime":1475.839,"endTime":1481.8310000000001,"body":"this up because I think one it's really"},{"speaker":"OMME Show Notes","startTime":1481.9,"endTime":1488.1680000000001,"body":"interesting that she didn't have a launch plan."},{"speaker":"OMME Show Notes","startTime":1481.9,"endTime":1488.1680000000001,"body":"She didn't have this, she didn't have that,"},{"speaker":"OMME Show Notes","startTime":1488.237,"endTime":1494.5729999999999,"body":"probably because it was 2013. And no one even"},{"speaker":"OMME Show Notes","startTime":1488.237,"endTime":1494.5729999999999,"body":"thought to do a lot of these things that we do"},{"speaker":"OMME Show Notes","startTime":1494.6419999999998,"endTime":1501.185,"body":"today. But also, I wanted to give you some hope."},{"speaker":"OMME Show Notes","startTime":1494.6419999999998,"endTime":1501.185,"body":"If you're like I don't have a big following. I"},{"speaker":"OMME Show Notes","startTime":1501.254,"endTime":1507.866,"body":"don't know how to do social media with my podcast."},{"speaker":"OMME Show Notes","startTime":1501.254,"endTime":1507.866,"body":"I don't know this. I think that she wasn't as"},{"speaker":"OMME Show Notes","startTime":1507.935,"endTime":1514.409,"body":"worried about that. I think that she was worried"},{"speaker":"OMME Show Notes","startTime":1507.935,"endTime":1514.409,"body":"about delivering value. She was worried about"},{"speaker":"OMME Show Notes","startTime":1514.478,"endTime":1521.159,"body":"maybe growing her podcast and other ways. Maybe"},{"speaker":"OMME Show Notes","startTime":1514.478,"endTime":1521.159,"body":"she was doing a lot more list building, maybe she"},{"speaker":"OMME Show Notes","startTime":1521.228,"endTime":1527.5639999999999,"body":"was focused on something else. But I think that"},{"speaker":"OMME Show Notes","startTime":1521.228,"endTime":1527.5639999999999,"body":"social media can often be a shiny object for"},{"speaker":"OMME Show Notes","startTime":1527.6329999999998,"endTime":1533.9009999999998,"body":"podcasters, like, Oh, I'll do this when my"},{"speaker":"OMME Show Notes","startTime":1527.6329999999998,"endTime":1533.9009999999998,"body":"Instagram reaches 20,000 or 100,000, or whatever"},{"speaker":"OMME Show Notes","startTime":1533.969,"endTime":1540.237,"body":"that looks like. But she went 11 months of"},{"speaker":"OMME Show Notes","startTime":1533.969,"endTime":1540.237,"body":"podcasting, without once talking about it on her"},{"speaker":"OMME Show Notes","startTime":1540.306,"endTime":1547.1930000000002,"body":"Instagram. So that was just super interesting. Um,"},{"speaker":"OMME Show Notes","startTime":1540.306,"endTime":1547.1930000000002,"body":"I put a picture of this up in the show notes, but"},{"speaker":"OMME Show Notes","startTime":1547.2620000000002,"endTime":1554.15,"body":"I just thought I thought that was so interesting."},{"speaker":"OMME Show Notes","startTime":1547.2620000000002,"endTime":1554.15,"body":"And then another thing when I was scrolling was in"},{"speaker":"OMME Show Notes","startTime":1554.219,"endTime":1560.5549999999998,"body":"2015. This is really cool. Her podcast was"},{"speaker":"OMME Show Notes","startTime":1554.219,"endTime":1560.5549999999998,"body":"featured on the inspiring women's voices of Apple"},{"speaker":"OMME Show Notes","startTime":1560.6239999999998,"endTime":1567.4430000000002,"body":"podcast. So that's super cool. Right. So I guess"},{"speaker":"OMME Show Notes","startTime":1560.6239999999998,"endTime":1567.4430000000002,"body":"this was like, the new and noteworthy subcategory."},{"speaker":"OMME Show Notes","startTime":1567.5120000000002,"endTime":1574.261,"body":"So it wasn't just like, oh, you should check out"},{"speaker":"OMME Show Notes","startTime":1567.5120000000002,"endTime":1574.261,"body":"all of these podcasts. It's like they were sorted"},{"speaker":"OMME Show Notes","startTime":1574.33,"endTime":1581.149,"body":"by other different genres. Or like, you know, this"},{"speaker":"OMME Show Notes","startTime":1574.33,"endTime":1581.149,"body":"is this is for women or this is a woman that you"},{"speaker":"OMME Show Notes","startTime":1581.2179999999998,"endTime":1587.899,"body":"need to listen to. So I thought that was really"},{"speaker":"OMME Show Notes","startTime":1581.2179999999998,"endTime":1587.899,"body":"cool. So she had that to kind of helped boost her"},{"speaker":"OMME Show Notes","startTime":1587.967,"endTime":1594.717,"body":"podcast in 2015. And again, I have no idea what"},{"speaker":"OMME Show Notes","startTime":1587.967,"endTime":1594.717,"body":"kind of bump that she got from this, but I thought"},{"speaker":"OMME Show Notes","startTime":1594.786,"endTime":1599.4699999999998,"body":"that that was really cool to see that her show was"},{"speaker":"OMME Show Notes","startTime":1594.786,"endTime":1599.4699999999998,"body":"featured in 2015."},{"speaker":"OMME Podcast Downloads","startTime":1599.8899999999999,"endTime":1605.23,"body":"And then another thing is,"},{"speaker":"OMME Podcast Downloads","startTime":1599.8899999999999,"endTime":1605.23,"body":"I am part of her momentum community. This is her"},{"speaker":"OMME Podcast Downloads","startTime":1605.2600000000002,"endTime":1612.73,"body":"membership community that is for her digital"},{"speaker":"OMME Podcast Downloads","startTime":1605.2600000000002,"endTime":1612.73,"body":"course Academy Alumni. And she was sharing about a"},{"speaker":"OMME Podcast Downloads","startTime":1612.73,"endTime":1617.8899999999999,"body":"masterclass training that was all about podcast"},{"speaker":"OMME Podcast Downloads","startTime":1612.73,"endTime":1617.8899999999999,"body":"guesting and it was so interesting, and she shared"},{"speaker":"OMME Podcast Downloads","startTime":1617.8899999999999,"endTime":1626.44,"body":"on there that online marketing made easy today has"},{"speaker":"OMME Podcast Downloads","startTime":1617.8899999999999,"endTime":1626.44,"body":"had over 33 million podcast downloads. And I"},{"speaker":"OMME Podcast Downloads","startTime":1626.44,"endTime":1635.2600000000002,"body":"thought wow, so inspirational, right? But again,"},{"speaker":"OMME Podcast Downloads","startTime":1626.44,"endTime":1635.2600000000002,"body":"that's 10 years in the making. That's, I guess I"},{"speaker":"OMME Podcast Downloads","startTime":1635.2600000000002,"endTime":1642.04,"body":"can't say 10 years. That's nine years officially,"},{"speaker":"OMME Podcast Downloads","startTime":1635.2600000000002,"endTime":1642.04,"body":"you know, we'll be there in just a few months. But"},{"speaker":"OMME Podcast Downloads","startTime":1642.37,"endTime":1650.2600000000002,"body":"that's, that's so inspiring. That's so So, so"},{"speaker":"OMME Podcast Downloads","startTime":1642.37,"endTime":1650.2600000000002,"body":"inspiring. I haven't hit a million downloads, like"},{"speaker":"OMME Podcast Downloads","startTime":1650.2600000000002,"endTime":1657.37,"body":"just just to be clear, in case you didn't know"},{"speaker":"OMME Podcast Downloads","startTime":1650.2600000000002,"endTime":1657.37,"body":"that. I have not hit a million downloads. And so"},{"speaker":"OMME Podcast Downloads","startTime":1657.67,"endTime":1667.06,"body":"that's just super aspirational to see that in it,"},{"speaker":"OMME Podcast Downloads","startTime":1657.67,"endTime":1667.06,"body":"just all the work that she's done. It's so I know,"},{"speaker":"OMME Podcast Downloads","startTime":1667.21,"endTime":1674.1100000000001,"body":"I don't share that number. Other than I am just"},{"speaker":"OMME Podcast Downloads","startTime":1667.21,"endTime":1674.1100000000001,"body":"applauding her from afar, and thinking, wow, that"},{"speaker":"OMME Podcast Downloads","startTime":1674.1100000000001,"endTime":1679.81,"body":"would be so incredible to say that my show has had"},{"speaker":"OMME Podcast Downloads","startTime":1674.1100000000001,"endTime":1679.81,"body":"33 million downloads. So Amy, if you're listening,"},{"speaker":"OMME Podcast Downloads","startTime":1679.8400000000001,"endTime":1684.79,"body":"I applaud you, I'm congratulating you that it's"},{"speaker":"OMME Podcast Downloads","startTime":1679.8400000000001,"endTime":1684.79,"body":"super freakin awesome. And I hope you have a"},{"speaker":"OMME Podcast Downloads","startTime":1684.79,"endTime":1690.1,"body":"plaque hanging up somewhere in your office. It's"},{"speaker":"OMME Podcast Downloads","startTime":1684.79,"endTime":1690.1,"body":"I've hit 33 million downloads because that's a"},{"speaker":"OMME Podcast Downloads","startTime":1690.1,"endTime":1690.79,"body":"really cool."},{"speaker":"HubSpot Network","startTime":1691.27,"endTime":1695.98,"body":"Alright, and then the other thing"},{"speaker":"HubSpot Network","startTime":1691.27,"endTime":1695.98,"body":"that I want to talk about is her recent update. So"},{"speaker":"HubSpot Network","startTime":1695.98,"endTime":1702.31,"body":"this was really, really interesting. I spoke with"},{"speaker":"HubSpot Network","startTime":1695.98,"endTime":1702.31,"body":"someone at Podcast Movement earlier this year. And"},{"speaker":"HubSpot Network","startTime":1702.3400000000001,"endTime":1709.33,"body":"they talked to me about Amy possibly joining the"},{"speaker":"HubSpot Network","startTime":1702.3400000000001,"endTime":1709.33,"body":"HubSpot network. And I was like, wow, that's"},{"speaker":"HubSpot Network","startTime":1709.33,"endTime":1714.37,"body":"that's interesting. I don't really know what that"},{"speaker":"HubSpot Network","startTime":1709.33,"endTime":1714.37,"body":"what that's all about. Or, you know, what, what"},{"speaker":"HubSpot Network","startTime":1714.37,"endTime":1719.56,"body":"will even come of that? What does that look like?"},{"speaker":"HubSpot Network","startTime":1714.37,"endTime":1719.56,"body":"And then she recently announced that online"},{"speaker":"HubSpot Network","startTime":1719.56,"endTime":1726.13,"body":"marketing Made Easy has joined the HubSpot"},{"speaker":"HubSpot Network","startTime":1719.56,"endTime":1726.13,"body":"network. Now, I'll do a whole other episode around"},{"speaker":"HubSpot Network","startTime":1726.13,"endTime":1732.46,"body":"podcast networks and how they work. But basically"},{"speaker":"HubSpot Network","startTime":1726.13,"endTime":1732.46,"body":"in a nutshell, this means that her show will be"},{"speaker":"HubSpot Network","startTime":1732.46,"endTime":1738.52,"body":"bundled with several other podcasts that are"},{"speaker":"HubSpot Network","startTime":1732.46,"endTime":1738.52,"body":"really big. I know Jenna catchers gold digger"},{"speaker":"HubSpot Network","startTime":1738.52,"endTime":1745.3899999999999,"body":"podcast recently joined as far as my first million"},{"speaker":"HubSpot Network","startTime":1738.52,"endTime":1745.3899999999999,"body":"and entrepreneurs on fire, like there's a lot of"},{"speaker":"HubSpot Network","startTime":1745.5700000000002,"endTime":1751.2399999999998,"body":"big name podcasts that are already a part of the"},{"speaker":"HubSpot Network","startTime":1745.5700000000002,"endTime":1751.2399999999998,"body":"HubSpot network. But what they'll do is they'll"},{"speaker":"HubSpot Network","startTime":1751.2399999999998,"endTime":1756.79,"body":"take all of these shows that already get tons and"},{"speaker":"HubSpot Network","startTime":1751.2399999999998,"endTime":1756.79,"body":"tons of downloads, and they'll package them all"},{"speaker":"HubSpot Network","startTime":1756.79,"endTime":1764.56,"body":"together and present those to sponsors. Right. So"},{"speaker":"HubSpot Network","startTime":1756.79,"endTime":1764.56,"body":"when you say that you're a part of a network, you"},{"speaker":"HubSpot Network","startTime":1764.56,"endTime":1770.5300000000002,"body":"kind of batched like all of your numbers together,"},{"speaker":"HubSpot Network","startTime":1764.56,"endTime":1770.5300000000002,"body":"you put them in a collective like metaphorical"},{"speaker":"HubSpot Network","startTime":1770.5300000000002,"endTime":1778.8400000000001,"body":"pot. And then you can present that to brands and"},{"speaker":"HubSpot Network","startTime":1770.5300000000002,"endTime":1778.8400000000001,"body":"sponsors and say, Hey, we can offer up these"},{"speaker":"HubSpot Network","startTime":1778.8400000000001,"endTime":1785.35,"body":"podcasts that are you know, in front of you, every"},{"speaker":"HubSpot Network","startTime":1778.8400000000001,"endTime":1785.35,"body":"single month, they get collectively however many"},{"speaker":"HubSpot Network","startTime":1785.35,"endTime":1790.42,"body":"downloads they get like, and then they can price"},{"speaker":"HubSpot Network","startTime":1785.35,"endTime":1790.42,"body":"price them out. And then I'm not sure how"},{"speaker":"HubSpot Network","startTime":1790.6,"endTime":1797.1100000000001,"body":"monetarily the relationship that Amy or these"},{"speaker":"HubSpot Network","startTime":1790.6,"endTime":1797.1100000000001,"body":"other podcasters have with HubSpot. I just know"},{"speaker":"HubSpot Network","startTime":1797.1100000000001,"endTime":1804.04,"body":"that that is, in a nutshell what like how a"},{"speaker":"HubSpot Network","startTime":1797.1100000000001,"endTime":1804.04,"body":"network works. I don't know if she's paid directly"},{"speaker":"HubSpot Network","startTime":1804.04,"endTime":1809.0500000000002,"body":"by them. I don't know if she gets a cut of ads"},{"speaker":"HubSpot Network","startTime":1804.04,"endTime":1809.0500000000002,"body":"that are on the HubSpot network. But I think that"},{"speaker":"HubSpot Network","startTime":1809.0500000000002,"endTime":1812.35,"body":"it's interesting, and it's something that I'm"},{"speaker":"HubSpot Network","startTime":1809.0500000000002,"endTime":1812.35,"body":"going to pay attention to over the coming months"},{"speaker":"HubSpot Network","startTime":1812.35,"endTime":1819.73,"body":"to see, well, does that mean that she has to have"},{"speaker":"HubSpot Network","startTime":1812.35,"endTime":1819.73,"body":"a little bit less creative control over her"},{"speaker":"HubSpot Network","startTime":1819.73,"endTime":1825.4899999999998,"body":"content? Or does she still just get to create"},{"speaker":"HubSpot Network","startTime":1819.73,"endTime":1825.4899999999998,"body":"whatever she wants to create because prior to"},{"speaker":"HubSpot Network","startTime":1825.4899999999998,"endTime":1831.5500000000002,"body":"joining this HubSpot network, she's done whatever"},{"speaker":"HubSpot Network","startTime":1825.4899999999998,"endTime":1831.5500000000002,"body":"she's wanted to do, I'm assuming right this again,"},{"speaker":"HubSpot Network","startTime":1831.5500000000002,"endTime":1837.9099999999999,"body":"this is all my pre assumption on what Amy has"},{"speaker":"HubSpot Network","startTime":1831.5500000000002,"endTime":1837.9099999999999,"body":"created in the past. And I think it's really"},{"speaker":"HubSpot Network","startTime":1837.9099999999999,"endTime":1843.7600000000002,"body":"interesting. And I'm curious to see if other"},{"speaker":"HubSpot Network","startTime":1837.9099999999999,"endTime":1843.7600000000002,"body":"podcasters go this way in the future. Because"},{"speaker":"HubSpot Network","startTime":1843.79,"endTime":1850.0,"body":"networks are starting to pop up all over the"},{"speaker":"HubSpot Network","startTime":1843.79,"endTime":1850.0,"body":"place. I'm starting to see more and more podcast"},{"speaker":"HubSpot Network","startTime":1850.0,"endTime":1856.87,"body":"artwork logos that have the studio num like not"},{"speaker":"HubSpot Network","startTime":1850.0,"endTime":1856.87,"body":"number but studio name in the corner, or the"},{"speaker":"HubSpot Network","startTime":1856.87,"endTime":1864.85,"body":"network in the corner. You may have seen this on"},{"speaker":"HubSpot Network","startTime":1856.87,"endTime":1864.85,"body":"Stitcher podcast, or Earwolf is another one for"},{"speaker":"HubSpot Network","startTime":1864.85,"endTime":1870.0700000000002,"body":"the office ladies like these. These are just"},{"speaker":"HubSpot Network","startTime":1864.85,"endTime":1870.0700000000002,"body":"interesting podcast network choices that I've seen"},{"speaker":"HubSpot Network","startTime":1870.0700000000002,"endTime":1874.9299999999998,"body":"in the last few years. And I'll just keep again,"},{"speaker":"HubSpot Network","startTime":1870.0700000000002,"endTime":1874.9299999999998,"body":"keep nerding out on it and learn all the things"},{"speaker":"HubSpot Network","startTime":1875.1100000000001,"endTime":1879.1599999999999,"body":"that I want to learn about them and come back and"},{"speaker":"HubSpot Network","startTime":1875.1100000000001,"endTime":1879.1599999999999,"body":"bring them to you. But I just wanted to point that"},{"speaker":"HubSpot Network","startTime":1879.1599999999999,"endTime":1883.15,"body":"out as something interesting, that I've seen"},{"speaker":"HubSpot Network","startTime":1879.1599999999999,"endTime":1883.15,"body":"recently on her podcast."},{"speaker":"Biggest Takeaways from Case Study","startTime":1883.3400000000001,"endTime":1887.284,"body":"Okay, we're"},{"speaker":"Biggest Takeaways from Case Study","startTime":1883.3400000000001,"endTime":1887.284,"body":"gonna wrap up today's episode with some of my"},{"speaker":"Biggest Takeaways from Case Study","startTime":1887.353,"endTime":1893.996,"body":"biggest takeaways from doing this case study. So,"},{"speaker":"Biggest Takeaways from Case Study","startTime":1887.353,"endTime":1893.996,"body":"I wanted to give you a few words of wisdom and"},{"speaker":"Biggest Takeaways from Case Study","startTime":1894.0659999999998,"endTime":1900.9859999999999,"body":"words of advice. And I've already kind of said at"},{"speaker":"Biggest Takeaways from Case Study","startTime":1894.0659999999998,"endTime":1900.9859999999999,"body":"once here, but I wanted to tell you that you can't"},{"speaker":"Biggest Takeaways from Case Study","startTime":1901.0549999999998,"endTime":1907.629,"body":"become an Amy Porterfield size podcast without"},{"speaker":"Biggest Takeaways from Case Study","startTime":1901.0549999999998,"endTime":1907.629,"body":"doing the work. Okay, you can't just assume that"},{"speaker":"Biggest Takeaways from Case Study","startTime":1907.6979999999999,"endTime":1914.411,"body":"you're going to start your podcast tomorrow and"},{"speaker":"Biggest Takeaways from Case Study","startTime":1907.6979999999999,"endTime":1914.411,"body":"have 33 million downloads. All right. I wanted to"},{"speaker":"Biggest Takeaways from Case Study","startTime":1914.48,"endTime":1921.3310000000001,"body":"make that really, really clear because I feel like"},{"speaker":"Biggest Takeaways from Case Study","startTime":1914.48,"endTime":1921.3310000000001,"body":"this is people come to me and they say I want to"},{"speaker":"Biggest Takeaways from Case Study","startTime":1921.4,"endTime":1928.2510000000002,"body":"have a podcast just like Amy Porterfield. And I'm"},{"speaker":"Biggest Takeaways from Case Study","startTime":1921.4,"endTime":1928.2510000000002,"body":"like, That's great. That's aspirational, don't we"},{"speaker":"Biggest Takeaways from Case Study","startTime":1928.3200000000002,"endTime":1935.1709999999998,"body":"all but she's done the work. She's been doing this"},{"speaker":"Biggest Takeaways from Case Study","startTime":1928.3200000000002,"endTime":1935.1709999999998,"body":"since 2013. tiene 2013 way longer than I've been"},{"speaker":"Biggest Takeaways from Case Study","startTime":1935.2399999999998,"endTime":1941.745,"body":"doing this. And I just think that it's really"},{"speaker":"Biggest Takeaways from Case Study","startTime":1935.2399999999998,"endTime":1941.745,"body":"important to point that out is yes, I think that"},{"speaker":"Biggest Takeaways from Case Study","startTime":1941.8139999999999,"endTime":1948.596,"body":"it's great to have that as a goal. I think that"},{"speaker":"Biggest Takeaways from Case Study","startTime":1941.8139999999999,"endTime":1948.596,"body":"that's super aspirational. And I think that it can"},{"speaker":"Biggest Takeaways from Case Study","startTime":1948.665,"endTime":1955.3090000000002,"body":"be done. But it's not going to happen overnight."},{"speaker":"Biggest Takeaways from Case Study","startTime":1948.665,"endTime":1955.3090000000002,"body":"And I've been getting a lot of questions lately"},{"speaker":"Biggest Takeaways from Case Study","startTime":1955.3780000000002,"endTime":1962.0900000000001,"body":"about people saying, well, somebody told me that"},{"speaker":"Biggest Takeaways from Case Study","startTime":1955.3780000000002,"endTime":1962.0900000000001,"body":"podcasting isn't like a quick thing, you have to"},{"speaker":"Biggest Takeaways from Case Study","startTime":1962.1599999999999,"endTime":1968.8029999999999,"body":"be in it for the long haul. And I'm like, Yeah,"},{"speaker":"Biggest Takeaways from Case Study","startTime":1962.1599999999999,"endTime":1968.8029999999999,"body":"that was a smart person. Listen to them. They're"},{"speaker":"Biggest Takeaways from Case Study","startTime":1968.8719999999998,"endTime":1975.1,"body":"absolutely right. And they kind of looked at me"},{"speaker":"Biggest Takeaways from Case Study","startTime":1968.8719999999998,"endTime":1975.1,"body":"like, you mean that it's a fast start this"},{"speaker":"Biggest Takeaways from Case Study","startTime":1975.1689999999999,"endTime":1981.743,"body":"tomorrow, it's not gonna make a lot of money?"},{"speaker":"Biggest Takeaways from Case Study","startTime":1975.1689999999999,"endTime":1981.743,"body":"Probably not. Unless you already have hundreds of"},{"speaker":"Biggest Takeaways from Case Study","startTime":1981.813,"endTime":1988.525,"body":"1000s of followers, your podcast probably won't be"},{"speaker":"Biggest Takeaways from Case Study","startTime":1981.813,"endTime":1988.525,"body":"successful for maybe six months to a year. And"},{"speaker":"Biggest Takeaways from Case Study","startTime":1988.594,"endTime":1995.0990000000002,"body":"they look at me like, Well, why would anybody do"},{"speaker":"Biggest Takeaways from Case Study","startTime":1988.594,"endTime":1995.0990000000002,"body":"that? Why would anyone do that? And I have to"},{"speaker":"Biggest Takeaways from Case Study","startTime":1995.1680000000001,"endTime":2001.9499999999998,"body":"imagine if I were to ask Amy, why do you do your"},{"speaker":"Biggest Takeaways from Case Study","startTime":1995.1680000000001,"endTime":2001.9499999999998,"body":"podcast? It's probably a multitude of things. But"},{"speaker":"Biggest Takeaways from Case Study","startTime":2002.0189999999998,"endTime":2008.9389999999999,"body":"I would imagine having learned from her and listen"},{"speaker":"Biggest Takeaways from Case Study","startTime":2002.0189999999998,"endTime":2008.9389999999999,"body":"to her content and consumed so many of the things"},{"speaker":"Biggest Takeaways from Case Study","startTime":2009.009,"endTime":2015.998,"body":"that she's done, since she's been in my world, how"},{"speaker":"Biggest Takeaways from Case Study","startTime":2009.009,"endTime":2015.998,"body":"would imagine it's something to do with value, and"},{"speaker":"Biggest Takeaways from Case Study","startTime":2016.067,"endTime":2023.0569999999998,"body":"connection and contributing something to the world"},{"speaker":"Biggest Takeaways from Case Study","startTime":2016.067,"endTime":2023.0569999999998,"body":"that's bigger than yourself? Because that's what I"},{"speaker":"Biggest Takeaways from Case Study","startTime":2023.1260000000002,"endTime":2029.9070000000002,"body":"see in what she does. I see how much she serves"},{"speaker":"Biggest Takeaways from Case Study","startTime":2023.1260000000002,"endTime":2029.9070000000002,"body":"her audience. And she shows up consistently. And I"},{"speaker":"Biggest Takeaways from Case Study","startTime":2029.9769999999999,"endTime":2036.482,"body":"can bet you there's been some ups and downs and"},{"speaker":"Biggest Takeaways from Case Study","startTime":2029.9769999999999,"endTime":2036.482,"body":"things that we'll probably never see that have"},{"speaker":"Biggest Takeaways from Case Study","startTime":2036.551,"endTime":2043.3319999999999,"body":"happened behind the scenes. But at the end of the"},{"speaker":"Biggest Takeaways from Case Study","startTime":2036.551,"endTime":2043.3319999999999,"body":"day, I think that one of my biggest takeaways is"},{"speaker":"Biggest Takeaways from Case Study","startTime":2043.402,"endTime":2050.183,"body":"consistency. The girl has showed up consistently,"},{"speaker":"Biggest Takeaways from Case Study","startTime":2043.402,"endTime":2050.183,"body":"right, like, oh my gosh, since 2013, but it just"},{"speaker":"Biggest Takeaways from Case Study","startTime":2050.253,"endTime":2056.896,"body":"blows my mind that she's been podcasting that"},{"speaker":"Biggest Takeaways from Case Study","startTime":2050.253,"endTime":2056.896,"body":"long. That was back when, like I said, I was still"},{"speaker":"Biggest Takeaways from Case Study","startTime":2056.965,"endTime":2060.91,"body":"on my corporate days when she first started this podcast."},{"speaker":"Outro","startTime":2060.91,"endTime":2066.106,"body":"So I just wanted to end with if you've"},{"speaker":"Outro","startTime":2060.91,"endTime":2066.106,"body":"never listened to Amy's podcast, please go check"},{"speaker":"Outro","startTime":2066.166,"endTime":2071.96,"body":"it out. Online Marketing made easy. I'm going to"},{"speaker":"Outro","startTime":2066.166,"endTime":2071.96,"body":"have a link to it in the show notes as well as a"},{"speaker":"Outro","startTime":2072.02,"endTime":2077.873,"body":"fun little evolution of pictures. I do have her"},{"speaker":"Outro","startTime":2072.02,"endTime":2077.873,"body":"podcast artwork, and I've put them on there. So if"},{"speaker":"Outro","startTime":2077.933,"endTime":2083.727,"body":"you've ever thought about I don't know if I can"},{"speaker":"Outro","startTime":2077.933,"endTime":2083.727,"body":"change my podcast artwork. Yes, you can. If Amy's"},{"speaker":"Outro","startTime":2083.787,"endTime":2089.402,"body":"done it you can do it too. I've done it if you"},{"speaker":"Outro","startTime":2083.787,"endTime":2089.402,"body":"want to rebrand which Amy has never done that I"},{"speaker":"Outro","startTime":2089.462,"endTime":2095.136,"body":"have but um yeah, go check out the show notes."},{"speaker":"Outro","startTime":2089.462,"endTime":2095.136,"body":"KrystalProffitt.com/episode317, but that's all I"},{"speaker":"Outro","startTime":2095.196,"endTime":2100.99,"body":"have for you today. So if you're brand new around"},{"speaker":"Outro","startTime":2095.196,"endTime":2100.99,"body":"here, make sure you hit the subscribe or follow"},{"speaker":"Outro","startTime":2101.05,"endTime":2106.963,"body":"button wherever you're listening to this podcast"},{"speaker":"Outro","startTime":2101.05,"endTime":2106.963,"body":"and as always remember, keep it up. We all have to"},{"speaker":"Outro","startTime":2107.023,"endTime":2107.979,"body":"start somewhere."}]}