{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.24,"endTime":141.037,"body":"Can I be really just honest and vulnerable"},{"speaker":"Intro","startTime":135.24,"endTime":141.037,"body":"with you for a second? Because sometimes when I"},{"speaker":"Intro","startTime":141.102,"endTime":147.286,"body":"sit down to plan out podcast episodes, and I'm"},{"speaker":"Intro","startTime":141.102,"endTime":147.286,"body":"typing up my notes, and I'm going through like, I"},{"speaker":"Intro","startTime":147.35,"endTime":153.728,"body":"honestly think it's, it's just a really dumb idea."},{"speaker":"Intro","startTime":147.35,"endTime":153.728,"body":"And I say that and I'm like, I try not to laugh,"},{"speaker":"Intro","startTime":153.792,"endTime":160.10500000000002,"body":"because this is what I do. Like, I just laugh all"},{"speaker":"Intro","startTime":153.792,"endTime":160.10500000000002,"body":"the time at myself. It's honestly, it's the only"},{"speaker":"Intro","startTime":160.17000000000002,"endTime":166.225,"body":"way that I get through, like some of the some of"},{"speaker":"Intro","startTime":160.17000000000002,"endTime":166.225,"body":"the ridiculous ideas that I have. But today's"},{"speaker":"Intro","startTime":166.29000000000002,"endTime":172.603,"body":"episode, I was thinking, I wrote down the idea."},{"speaker":"Intro","startTime":166.29000000000002,"endTime":172.603,"body":"How do you create content for a current and future"},{"speaker":"Intro","startTime":172.667,"endTime":179.04500000000002,"body":"audience? And I'm not, I'm not kidding, because I"},{"speaker":"Intro","startTime":172.667,"endTime":179.04500000000002,"body":"had normally I will plan episodes in advance, and"},{"speaker":"Intro","startTime":179.109,"endTime":185.229,"body":"then I'll go record them later, I sat down to"},{"speaker":"Intro","startTime":179.109,"endTime":185.229,"body":"record this. And I planned out everything moments"},{"speaker":"Intro","startTime":185.293,"endTime":191.22,"body":"before I hit record. But there was a time when I"},{"speaker":"Intro","startTime":185.293,"endTime":191.22,"body":"sat down to look at my topics on my content"},{"speaker":"Intro","startTime":191.284,"endTime":196.953,"body":"calendar. And I looked at this topic, and I was"},{"speaker":"Intro","startTime":191.284,"endTime":196.953,"body":"like, What am I even talking about? What"},{"speaker":"Intro","startTime":197.018,"endTime":203.137,"body":"Kry-Krystal, what was this idea that you had in"},{"speaker":"Intro","startTime":197.018,"endTime":203.137,"body":"your head? What do you mean, create content for"},{"speaker":"Intro","startTime":203.202,"endTime":209.45,"body":"current and future audience? So yeah, if you had"},{"speaker":"Intro","startTime":203.202,"endTime":209.45,"body":"that thought, like, Wait, what is she even going"},{"speaker":"Intro","startTime":209.515,"endTime":215.506,"body":"to talk about? Okay, look, I will explain it,"},{"speaker":"Intro","startTime":209.515,"endTime":215.506,"body":"don't worry. But it took me a second. So I just"},{"speaker":"Intro","startTime":215.57,"endTime":221.626,"body":"wanted to be really, really open and upfront with"},{"speaker":"Intro","startTime":215.57,"endTime":221.626,"body":"you that even when I sit down to record this"},{"speaker":"Intro","startTime":221.69,"endTime":228.132,"body":"podcast, sometimes I'm like, wait, wait, what did"},{"speaker":"Intro","startTime":221.69,"endTime":228.132,"body":"what was this idea, and sometimes those get pushed"},{"speaker":"Intro","startTime":228.196,"endTime":234.445,"body":"down to like, three or four months in advance. And"},{"speaker":"Intro","startTime":228.196,"endTime":234.445,"body":"I'm like, I'll figure that out later. Never. I"},{"speaker":"Intro","startTime":234.50900000000001,"endTime":240.69400000000002,"body":"know exactly what I'm going to talk about. But I"},{"speaker":"Intro","startTime":234.50900000000001,"endTime":240.69400000000002,"body":"did really, really hone in I actually took more"},{"speaker":"Intro","startTime":240.758,"endTime":247.071,"body":"notes on today's episode than I typically take,"},{"speaker":"Intro","startTime":240.758,"endTime":247.071,"body":"I'd normally have like four or five bullet points."},{"speaker":"Intro","startTime":247.13600000000002,"endTime":253.578,"body":"This one is a lot more. And it's because creating"},{"speaker":"Intro","startTime":247.13600000000002,"endTime":253.578,"body":"content for people that are listening to your show"},{"speaker":"Intro","startTime":253.642,"endTime":259.44,"body":"right now. And the ones are that are in the"},{"speaker":"Intro","startTime":253.642,"endTime":259.44,"body":"future, are equally important. And that's what"},{"speaker":"Intro","startTime":259.504,"endTime":265.624,"body":"we're going to get into today. So let's get right"},{"speaker":"Intro","startTime":259.504,"endTime":265.624,"body":"to it. Welcome to the profit podcast where we"},{"speaker":"Intro","startTime":265.688,"endTime":272.06600000000003,"body":"teach entrepreneurs how to start launch and market"},{"speaker":"Intro","startTime":265.688,"endTime":272.06600000000003,"body":"their podcast. I'm your host, Krystal, Proffitt,"},{"speaker":"Intro","startTime":272.13,"endTime":278.379,"body":"and I'm so excited that you're here. Thanks for"},{"speaker":"Intro","startTime":272.13,"endTime":278.379,"body":"hanging out with me today. Because if you've been"},{"speaker":"Intro","startTime":278.443,"endTime":284.37,"body":"trying to figure out the world of podcasting,"},{"speaker":"Intro","startTime":278.443,"endTime":284.37,"body":"think of this show as the time saving shortcut"},{"speaker":"Intro","startTime":284.43399999999997,"endTime":288.3,"body":"you've been looking for. So let's get right to it,"},{"speaker":"Intro","startTime":284.43399999999997,"endTime":288.3,"body":"shall we?"},{"speaker":"Why This is Important","startTime":291.9,"endTime":300.69,"body":"So we're just gonna dive in"},{"speaker":"Why This is Important","startTime":291.9,"endTime":300.69,"body":"headfirst. And this is going to be one of those"},{"speaker":"Why This is Important","startTime":300.69,"endTime":307.23,"body":"episodes that if you aren't in the stages of"},{"speaker":"Why This is Important","startTime":300.69,"endTime":307.23,"body":"creating content, maybe you're still just trying"},{"speaker":"Why This is Important","startTime":307.23,"endTime":312.81,"body":"to figure out, you know, Do I even want to have a"},{"speaker":"Why This is Important","startTime":307.23,"endTime":312.81,"body":"podcast is this for me, like we're actually going"},{"speaker":"Why This is Important","startTime":312.81,"endTime":320.37,"body":"to talk about the different types of audience"},{"speaker":"Why This is Important","startTime":312.81,"endTime":320.37,"body":"members that I create my content for. But I wanted"},{"speaker":"Why This is Important","startTime":320.37,"endTime":327.78,"body":"to tell you a little bit about what the process of"},{"speaker":"Why This is Important","startTime":320.37,"endTime":327.78,"body":"finding a podcast looks like for myself, because"},{"speaker":"Why This is Important","startTime":327.78,"endTime":332.64,"body":"maybe it looks different for everybody, right? I'm"},{"speaker":"Why This is Important","startTime":327.78,"endTime":332.64,"body":"not just going to assume that your listener"},{"speaker":"Why This is Important","startTime":332.82,"endTime":338.34000000000003,"body":"behaviors or listener habits are exactly the same"},{"speaker":"Why This is Important","startTime":332.82,"endTime":338.34000000000003,"body":"as mine. And actually, if you haven't listened to"},{"speaker":"Why This is Important","startTime":338.34000000000003,"endTime":344.19,"body":"the episode we did recently about understanding"},{"speaker":"Why This is Important","startTime":338.34000000000003,"endTime":344.19,"body":"your listener behaviors and like, what, what"},{"speaker":"Why This is Important","startTime":344.19,"endTime":348.69,"body":"people are doing, go listen to that, because"},{"speaker":"Why This is Important","startTime":344.19,"endTime":348.69,"body":"that'll kind of give you more insight into what"},{"speaker":"Why This is Important","startTime":348.69,"endTime":354.87,"body":"people are doing whenever they're looking for a"},{"speaker":"Why This is Important","startTime":348.69,"endTime":354.87,"body":"podcast whenever they find one. Because I think it"},{"speaker":"Why This is Important","startTime":354.87,"endTime":362.67,"body":"helps to have kind of a broader spectrum of what"},{"speaker":"Why This is Important","startTime":354.87,"endTime":362.67,"body":"people are doing to find new content. But what I"},{"speaker":"Why This is Important","startTime":362.67,"endTime":368.52,"body":"will do is I recently found okay, this is I'm"},{"speaker":"Why This is Important","startTime":362.67,"endTime":368.52,"body":"totally gonna nerd out on y'all because I always"},{"speaker":"Why This is Important","startTime":368.52,"endTime":372.48,"body":"do, right. I always just nerd out on you. I mean,"},{"speaker":"Why This is Important","startTime":368.52,"endTime":372.48,"body":"you should just know this by now, if I find any"},{"speaker":"Why This is Important","startTime":372.48,"endTime":379.02,"body":"podcasts. I'm going to tell you about it. Well,"},{"speaker":"Why This is Important","startTime":372.48,"endTime":379.02,"body":"recently, I have found two podcasts that are"},{"speaker":"Why This is Important","startTime":379.02,"endTime":385.59000000000003,"body":"related to two shows that I watch. And I've been"},{"speaker":"Why This is Important","startTime":379.02,"endTime":385.59000000000003,"body":"binging binging these podcasts like I've been"},{"speaker":"Why This is Important","startTime":385.59000000000003,"endTime":390.87,"body":"looking at the date, like this is what happens I"},{"speaker":"Why This is Important","startTime":385.59000000000003,"endTime":390.87,"body":"will look down at the calendar and I'm like, Ah,"},{"speaker":"Why This is Important","startTime":390.93,"endTime":395.97,"body":"there's a new episode coming out. Okay, it's"},{"speaker":"Why This is Important","startTime":390.93,"endTime":395.97,"body":"coming out on on Friday. Okay, but it's only"},{"speaker":"Why This is Important","startTime":395.97,"endTime":400.35,"body":"Wednesday. And I'm just like, I'm literally"},{"speaker":"Why This is Important","startTime":395.97,"endTime":400.35,"body":"itching like even just saying that I'm like"},{"speaker":"Why This is Important","startTime":400.35,"endTime":406.65,"body":"itching my face because I just get so excited for"},{"speaker":"Why This is Important","startTime":400.35,"endTime":406.65,"body":"these new shows to come out. But what happened is"},{"speaker":"Why This is Important","startTime":406.65,"endTime":413.7,"body":"whenever I found out that this new podcast was"},{"speaker":"Why This is Important","startTime":406.65,"endTime":413.7,"body":"coming, I was like, Oh my gosh, so I went to got"},{"speaker":"Why This is Important","startTime":413.7,"endTime":418.92,"body":"my phone, open my good pods app. This is where I"},{"speaker":"Why This is Important","startTime":413.7,"endTime":418.92,"body":"listen to podcast comm follow me on good pods if"},{"speaker":"Why This is Important","startTime":418.92,"endTime":423.87,"body":"you want to know all the different podcasts that I"},{"speaker":"Why This is Important","startTime":418.92,"endTime":423.87,"body":"listened to. But I pulled out my good pods app. I"},{"speaker":"Why This is Important","startTime":423.87,"endTime":428.91,"body":"went and I search for that podcast, and I"},{"speaker":"Why This is Important","startTime":423.87,"endTime":428.91,"body":"immediately look to see how many episodes have"},{"speaker":"Why This is Important","startTime":428.91,"endTime":434.22,"body":"they released. But of course with me and my"},{"speaker":"Why This is Important","startTime":428.91,"endTime":434.22,"body":"geekiness we soon as I learned about a podcast,"},{"speaker":"Why This is Important","startTime":434.25,"endTime":441.51,"body":"it's usually right when something is airing a lot"},{"speaker":"Why This is Important","startTime":434.25,"endTime":441.51,"body":"or it's like just start To launch. But every once"},{"speaker":"Why This is Important","startTime":441.51,"endTime":446.07,"body":"in a while I do find a podcast, it's been around"},{"speaker":"Why This is Important","startTime":441.51,"endTime":446.07,"body":"for a long time, you know, you've had those"},{"speaker":"Why This is Important","startTime":446.07,"endTime":450.18,"body":"moments right where you find one and you're like,"},{"speaker":"Why This is Important","startTime":446.07,"endTime":450.18,"body":"oh my gosh, where's this person been my whole"},{"speaker":"Why This is Important","startTime":450.18,"endTime":455.37,"body":"life, I feel like we're best friends. I feel like"},{"speaker":"Why This is Important","startTime":450.18,"endTime":455.37,"body":"I should have been listening to them. For years"},{"speaker":"Why This is Important","startTime":455.37,"endTime":462.78000000000003,"body":"and years and years, right, this happens to you"},{"speaker":"Why This is Important","startTime":455.37,"endTime":462.78000000000003,"body":"too. Well, I want you to think about those things."},{"speaker":"Why This is Important","startTime":462.81,"endTime":470.37,"body":"As you're creating your content. Now, this could"},{"speaker":"Why This is Important","startTime":462.81,"endTime":470.37,"body":"apply to you if you're just getting started. Or if"},{"speaker":"Why This is Important","startTime":470.4,"endTime":475.68,"body":"you want to have a new content plan, going from"},{"speaker":"Why This is Important","startTime":470.4,"endTime":475.68,"body":"like today forward."},{"speaker":"Spectrum of My Audience","startTime":471.51,"endTime":476.317,"body":"But the idea of having a"},{"speaker":"Spectrum of My Audience","startTime":471.51,"endTime":476.317,"body":"current and a future audience simply means you're"},{"speaker":"Spectrum of My Audience","startTime":476.382,"endTime":482.293,"body":"creating content for people that are already"},{"speaker":"Spectrum of My Audience","startTime":476.382,"endTime":482.293,"body":"listening to you like you right now, if you're"},{"speaker":"Spectrum of My Audience","startTime":482.358,"endTime":488.594,"body":"listening to this, in real time, as this episode"},{"speaker":"Spectrum of My Audience","startTime":482.358,"endTime":488.594,"body":"airs, then you are my current audience. But now"},{"speaker":"Spectrum of My Audience","startTime":488.659,"endTime":495.15500000000003,"body":"we're gonna play time machine for a second. And if"},{"speaker":"Spectrum of My Audience","startTime":488.659,"endTime":495.15500000000003,"body":"you are someone that is finding this episode, six"},{"speaker":"Spectrum of My Audience","startTime":495.22,"endTime":501.522,"body":"months, 12 months, five years after it's aired,"},{"speaker":"Spectrum of My Audience","startTime":495.22,"endTime":501.522,"body":"then I created this piece of content for a future"},{"speaker":"Spectrum of My Audience","startTime":501.586,"endTime":507.563,"body":"audience. So if you go back, if you find a"},{"speaker":"Spectrum of My Audience","startTime":501.586,"endTime":507.563,"body":"podcast, and you go back in their archives two or"},{"speaker":"Spectrum of My Audience","startTime":507.628,"endTime":513.7339999999999,"body":"three years ago, they created that piece of"},{"speaker":"Spectrum of My Audience","startTime":507.628,"endTime":513.7339999999999,"body":"content to outlast that moment, whenever it aired,"},{"speaker":"Spectrum of My Audience","startTime":513.799,"endTime":520.23,"body":"it was also created for a future audience, because"},{"speaker":"Spectrum of My Audience","startTime":513.799,"endTime":520.23,"body":"you're still listening to it, right? It's either"},{"speaker":"Spectrum of My Audience","startTime":520.2950000000001,"endTime":526.596,"body":"still relevant, or you're still interested in it."},{"speaker":"Spectrum of My Audience","startTime":520.2950000000001,"endTime":526.596,"body":"It's not something that's like the flash in the"},{"speaker":"Spectrum of My Audience","startTime":526.6610000000001,"endTime":533.158,"body":"pan. And we're going to get into that in a second."},{"speaker":"Spectrum of My Audience","startTime":526.6610000000001,"endTime":533.158,"body":"Because there's, there's a big difference between"},{"speaker":"Spectrum of My Audience","startTime":533.222,"endTime":539.134,"body":"something that's evergreen versus time sensitive."},{"speaker":"Spectrum of My Audience","startTime":533.222,"endTime":539.134,"body":"And whenever I came up with the term time"},{"speaker":"Spectrum of My Audience","startTime":539.1990000000001,"endTime":545.63,"body":"sensitive to describe the content, I was thinking,"},{"speaker":"Spectrum of My Audience","startTime":539.1990000000001,"endTime":545.63,"body":"Well, no, it's like trendy, right? Because it's,"},{"speaker":"Spectrum of My Audience","startTime":545.6949999999999,"endTime":551.931,"body":"it comes and it goes. But it's not really that"},{"speaker":"Spectrum of My Audience","startTime":545.6949999999999,"endTime":551.931,"body":"because there are certain things that I will talk"},{"speaker":"Spectrum of My Audience","startTime":551.996,"endTime":558.038,"body":"about on this podcast, that aren't necessarily"},{"speaker":"Spectrum of My Audience","startTime":551.996,"endTime":558.038,"body":"evergreen, but I will talk about them multiple"},{"speaker":"Spectrum of My Audience","startTime":558.1030000000001,"endTime":564.274,"body":"times, because maybe it's related to a launch or"},{"speaker":"Spectrum of My Audience","startTime":558.1030000000001,"endTime":564.274,"body":"promotion. Or if you've run a podcast, and you"},{"speaker":"Spectrum of My Audience","startTime":564.3389999999999,"endTime":570.185,"body":"also have a brick and mortar business. And you're"},{"speaker":"Spectrum of My Audience","startTime":564.3389999999999,"endTime":570.185,"body":"like, Well, every year around, you know,"},{"speaker":"Spectrum of My Audience","startTime":570.25,"endTime":576.422,"body":"summertime, we get an influx of new customers. So"},{"speaker":"Spectrum of My Audience","startTime":570.25,"endTime":576.422,"body":"I want to make sure that on the podcast we're"},{"speaker":"Spectrum of My Audience","startTime":576.4870000000001,"endTime":582.788,"body":"talking about like that's also evergreen, but it's"},{"speaker":"Spectrum of My Audience","startTime":576.4870000000001,"endTime":582.788,"body":"cyclical. And we're talking a little bit about"},{"speaker":"Spectrum of My Audience","startTime":582.8530000000001,"endTime":589.0889999999999,"body":"cyclical content and what that can look like. But"},{"speaker":"Spectrum of My Audience","startTime":582.8530000000001,"endTime":589.0889999999999,"body":"just so everyone understands. I wanted to tell"},{"speaker":"Spectrum of My Audience","startTime":589.154,"endTime":595.4549999999999,"body":"you, when I create content for this podcast, I do"},{"speaker":"Spectrum of My Audience","startTime":589.154,"endTime":595.4549999999999,"body":"put a lens on the content asking, Well, is this"},{"speaker":"Spectrum of My Audience","startTime":595.52,"endTime":601.367,"body":"for evergreen, meaning someone way, way, way in"},{"speaker":"Spectrum of My Audience","startTime":595.52,"endTime":601.367,"body":"the future could find this and it still be"},{"speaker":"Spectrum of My Audience","startTime":601.432,"endTime":607.733,"body":"relevant? Or is this just time sensitive? And I"},{"speaker":"Spectrum of My Audience","startTime":601.432,"endTime":607.733,"body":"think that you should have a balance of both. And"},{"speaker":"Spectrum of My Audience","startTime":607.798,"endTime":613.904,"body":"the reason why I say that is because I don't"},{"speaker":"Spectrum of My Audience","startTime":607.798,"endTime":613.904,"body":"listen to a lot of just news podcast. Actually, I"},{"speaker":"Spectrum of My Audience","startTime":613.969,"endTime":620.4,"body":"know my husband, he will listen to the articles on"},{"speaker":"Spectrum of My Audience","startTime":613.969,"endTime":620.4,"body":"I think it's like the iPhone articles that Apple"},{"speaker":"Spectrum of My Audience","startTime":620.465,"endTime":626.572,"body":"news or whatever, he will listen to the audio"},{"speaker":"Spectrum of My Audience","startTime":620.465,"endTime":626.572,"body":"versions of those like those are time sensitive,"},{"speaker":"Spectrum of My Audience","startTime":626.636,"endTime":633.0029999999999,"body":"right? In six months, he's not going to go back"},{"speaker":"Spectrum of My Audience","startTime":626.636,"endTime":633.0029999999999,"body":"you bill quinoa. I wonder what happened on January"},{"speaker":"Spectrum of My Audience","startTime":633.068,"endTime":639.434,"body":"4 2022. Like he's not going to do that. I mean, he"},{"speaker":"Spectrum of My Audience","startTime":633.068,"endTime":639.434,"body":"might if there was something very specific, but"},{"speaker":"Spectrum of My Audience","startTime":639.499,"endTime":645.54,"body":"typically, that is a time sensitive piece of"},{"speaker":"Spectrum of My Audience","startTime":639.499,"endTime":645.54,"body":"content, something that is newsworthy, it's like"},{"speaker":"Spectrum of My Audience","startTime":645.605,"endTime":651.776,"body":"right then and maybe that's what your show is"},{"speaker":"Spectrum of My Audience","startTime":645.605,"endTime":651.776,"body":"about. And you're like, I don't really have a lot"},{"speaker":"Spectrum of My Audience","startTime":651.841,"endTime":658.337,"body":"of evergreen content, hang on, because I feel like"},{"speaker":"Spectrum of My Audience","startTime":651.841,"endTime":658.337,"body":"you probably will. But I think it's just a way in"},{"speaker":"Spectrum of My Audience","startTime":658.402,"endTime":664.444,"body":"how you look at what you're doing. So I wanted to"},{"speaker":"Spectrum of My Audience","startTime":658.402,"endTime":664.444,"body":"give you a great example of how I apply the"},{"speaker":"Spectrum of My Audience","startTime":664.509,"endTime":670.355,"body":"Evergreen versus time sensitive content across a"},{"speaker":"Spectrum of My Audience","startTime":664.509,"endTime":670.355,"body":"spectrum of my audience. And this is very"},{"speaker":"Spectrum of My Audience","startTime":670.42,"endTime":676.656,"body":"intentional. And I almost want to be like take"},{"speaker":"Spectrum of My Audience","startTime":670.42,"endTime":676.656,"body":"notes. If you're not taking notes, maybe you just"},{"speaker":"Spectrum of My Audience","startTime":676.721,"endTime":682.958,"body":"need to re listen to this episode again. But I"},{"speaker":"Spectrum of My Audience","startTime":676.721,"endTime":682.958,"body":"want you to create your content for a spectrum of"},{"speaker":"Spectrum of My Audience","startTime":683.023,"endTime":689.324,"body":"your audience. Now, this may contradict what a lot"},{"speaker":"Spectrum of My Audience","startTime":683.023,"endTime":689.324,"body":"of people say about like, Oh, you just need to"},{"speaker":"Spectrum of My Audience","startTime":689.389,"endTime":695.885,"body":"speak to this one person like I agree, right? You"},{"speaker":"Spectrum of My Audience","startTime":689.389,"endTime":695.885,"body":"should have your ideal customer avatar, your ideal"},{"speaker":"Spectrum of My Audience","startTime":695.95,"endTime":701.796,"body":"community, your ideal listener, I think that"},{"speaker":"Spectrum of My Audience","startTime":695.95,"endTime":701.796,"body":"that's fantastic to have this one person that"},{"speaker":"Spectrum of My Audience","startTime":701.861,"endTime":708.293,"body":"you're imagining in your mind. But for me, if I'm"},{"speaker":"Spectrum of My Audience","startTime":701.861,"endTime":708.293,"body":"being totally frank with you, I don't imagine the"},{"speaker":"Spectrum of My Audience","startTime":708.357,"endTime":714.269,"body":"same person every single time. And there's a"},{"speaker":"Spectrum of My Audience","startTime":708.357,"endTime":714.269,"body":"reason why it's because there are qualities in"},{"speaker":"Spectrum of My Audience","startTime":714.3340000000001,"endTime":720.505,"body":"Sara, like I would tell her this one particular"},{"speaker":"Spectrum of My Audience","startTime":714.3340000000001,"endTime":720.505,"body":"thing, right maybe Sara asked me a question and"},{"speaker":"Spectrum of My Audience","startTime":720.57,"endTime":726.806,"body":"I'm just answering Sara in this one episode. But"},{"speaker":"Spectrum of My Audience","startTime":720.57,"endTime":726.806,"body":"then Shawn came to me And he asked me a totally"},{"speaker":"Spectrum of My Audience","startTime":726.871,"endTime":733.173,"body":"different question about something else. And I"},{"speaker":"Spectrum of My Audience","startTime":726.871,"endTime":733.173,"body":"want to answer this specific question. As if Shawn"},{"speaker":"Spectrum of My Audience","startTime":733.238,"endTime":739.279,"body":"were asking me like face to face. Do you see"},{"speaker":"Spectrum of My Audience","startTime":733.238,"endTime":739.279,"body":"there's a, there's a difference there, I'm still"},{"speaker":"Spectrum of My Audience","startTime":739.344,"endTime":745.515,"body":"thinking of that one person. But it's not just"},{"speaker":"Spectrum of My Audience","startTime":739.344,"endTime":745.515,"body":"Sarah, or it's not just Shawn, every single time"},{"speaker":"Spectrum of My Audience","startTime":745.58,"endTime":751.946,"body":"because they have different experiences, just like"},{"speaker":"Spectrum of My Audience","startTime":745.58,"endTime":751.946,"body":"you listening to this, like, I'm gonna give you"},{"speaker":"Spectrum of My Audience","startTime":752.011,"endTime":758.442,"body":"four different identities that you can take on as"},{"speaker":"Spectrum of My Audience","startTime":752.011,"endTime":758.442,"body":"a podcaster. Listening to this episode right now,"},{"speaker":"Spectrum of My Audience","startTime":758.507,"endTime":764.809,"body":"because this is the spectrum of my audience. So"},{"speaker":"Spectrum of My Audience","startTime":758.507,"endTime":764.809,"body":"first, I have the idea person, the idea person is"},{"speaker":"Spectrum of My Audience","startTime":764.874,"endTime":770.59,"body":"the person that says, I think I want to have a"},{"speaker":"Spectrum of My Audience","startTime":764.874,"endTime":770.59,"body":"podcast, but they still haven't made that"},{"speaker":"Spectrum of My Audience","startTime":770.655,"endTime":777.086,"body":"decision. They're still not all in, they're like,"},{"speaker":"Spectrum of My Audience","startTime":770.655,"endTime":777.086,"body":"Ah, maybe it's could be a good time. You know, I,"},{"speaker":"Spectrum of My Audience","startTime":777.151,"endTime":783.582,"body":"I said, I was gonna do it last year, it was on my"},{"speaker":"Spectrum of My Audience","startTime":777.151,"endTime":783.582,"body":"resolutions list, but I never made it happen. But"},{"speaker":"Spectrum of My Audience","startTime":783.647,"endTime":789.689,"body":"this is going to be the year, but they're not"},{"speaker":"Spectrum of My Audience","startTime":783.647,"endTime":789.689,"body":"taking action, right? It's all in the idea. And"},{"speaker":"Spectrum of My Audience","startTime":789.754,"endTime":795.86,"body":"that's fine. If that's where you are, this is"},{"speaker":"Spectrum of My Audience","startTime":789.754,"endTime":795.86,"body":"totally fine. But then you have the beginner. So"},{"speaker":"Spectrum of My Audience","startTime":795.925,"endTime":801.966,"body":"the beginner podcaster is someone that is just"},{"speaker":"Spectrum of My Audience","startTime":795.925,"endTime":801.966,"body":"getting started, you're buying your equipment,"},{"speaker":"Spectrum of My Audience","startTime":802.031,"endTime":808.008,"body":"you're figuring out your title of your show, like"},{"speaker":"Spectrum of My Audience","startTime":802.031,"endTime":808.008,"body":"you're, you're in this stage of maybe just"},{"speaker":"Spectrum of My Audience","startTime":808.073,"endTime":814.504,"body":"recording, and you're gonna launch soon. So you've"},{"speaker":"Spectrum of My Audience","startTime":808.073,"endTime":814.504,"body":"been podcasting for three months or less. That's"},{"speaker":"Spectrum of My Audience","startTime":814.569,"endTime":820.87,"body":"really it. And when I say three months, that's not"},{"speaker":"Spectrum of My Audience","startTime":814.569,"endTime":820.87,"body":"necessarily recording and publishing episodes,"},{"speaker":"Spectrum of My Audience","startTime":820.9350000000001,"endTime":827.171,"body":"that's just figuring things out. Maybe it took you"},{"speaker":"Spectrum of My Audience","startTime":820.9350000000001,"endTime":827.171,"body":"a month to figure out the title of your show,"},{"speaker":"Spectrum of My Audience","startTime":827.236,"endTime":833.083,"body":"record everything and took you another month to"},{"speaker":"Spectrum of My Audience","startTime":827.236,"endTime":833.083,"body":"launch the thing. And now you've just been"},{"speaker":"Spectrum of My Audience","startTime":833.148,"endTime":839.059,"body":"podcasting. Like that's a beginner. And then we"},{"speaker":"Spectrum of My Audience","startTime":833.148,"endTime":839.059,"body":"have the intermediate podcaster. So this is"},{"speaker":"Spectrum of My Audience","startTime":839.124,"endTime":845.49,"body":"somebody that's been podcasting consistently, for"},{"speaker":"Spectrum of My Audience","startTime":839.124,"endTime":845.49,"body":"six to 12 months. Now notice the word consistent"},{"speaker":"Spectrum of My Audience","startTime":845.555,"endTime":851.986,"body":"in there. Because I meet people all the time that"},{"speaker":"Spectrum of My Audience","startTime":845.555,"endTime":851.986,"body":"say, Well, I started my first podcast three years"},{"speaker":"Spectrum of My Audience","startTime":852.051,"endTime":858.223,"body":"ago, but then I stopped. And now I'm starting this"},{"speaker":"Spectrum of My Audience","startTime":852.051,"endTime":858.223,"body":"new podcast, I would not call that person an"},{"speaker":"Spectrum of My Audience","startTime":858.288,"endTime":864.589,"body":"intermediate podcaster simply because there was a"},{"speaker":"Spectrum of My Audience","startTime":858.288,"endTime":864.589,"body":"large break, like there was a long break in how"},{"speaker":"Spectrum of My Audience","startTime":864.654,"endTime":870.63,"body":"long it's been. So I would kind of file them back"},{"speaker":"Spectrum of My Audience","startTime":864.654,"endTime":870.63,"body":"under the beginner, like maybe an advanced"},{"speaker":"Spectrum of My Audience","startTime":870.695,"endTime":876.996,"body":"beginner. That sounds like an oxymoron, right?"},{"speaker":"Spectrum of My Audience","startTime":870.695,"endTime":876.996,"body":"Maybe, maybe it is, but whatever. I can make up my"},{"speaker":"Spectrum of My Audience","startTime":877.061,"endTime":882.973,"body":"own definitions here. But you see what I'm saying"},{"speaker":"Spectrum of My Audience","startTime":877.061,"endTime":882.973,"body":"like, I want someone that is consistently"},{"speaker":"Spectrum of My Audience","startTime":883.038,"endTime":889.404,"body":"podcasting for six to 12 months, I would consider"},{"speaker":"Spectrum of My Audience","startTime":883.038,"endTime":889.404,"body":"them an intermediate podcaster. And then we have"},{"speaker":"Spectrum of My Audience","startTime":889.469,"endTime":895.77,"body":"the advanced podcaster. This is someone who has"},{"speaker":"Spectrum of My Audience","startTime":889.469,"endTime":895.77,"body":"been really putting out content and they're ready"},{"speaker":"Spectrum of My Audience","startTime":895.835,"endTime":902.266,"body":"to take things to the next level, right? They're,"},{"speaker":"Spectrum of My Audience","startTime":895.835,"endTime":902.266,"body":"they're ready to monetize. Or maybe they're like,"},{"speaker":"Spectrum of My Audience","startTime":902.331,"endTime":908.697,"body":"I want to get serious about finding sponsors and"},{"speaker":"Spectrum of My Audience","startTime":902.331,"endTime":908.697,"body":"building a business around my platform, I'm ready"},{"speaker":"Spectrum of My Audience","startTime":908.7620000000001,"endTime":915.193,"body":"to increase my downloads, I'm ready to really work"},{"speaker":"Spectrum of My Audience","startTime":908.7620000000001,"endTime":915.193,"body":"on my marketing strategy for either paid content"},{"speaker":"Spectrum of My Audience","startTime":915.258,"endTime":921.495,"body":"or growing my Instagram, I want to add a YouTube"},{"speaker":"Spectrum of My Audience","startTime":915.258,"endTime":921.495,"body":"channel, like there's a whole a whole different"},{"speaker":"Spectrum of My Audience","startTime":921.5600000000001,"endTime":927.861,"body":"kind of ethos around an advanced podcaster versus"},{"speaker":"Spectrum of My Audience","startTime":921.5600000000001,"endTime":927.861,"body":"someone who just has the idea to podcast. But I"},{"speaker":"Spectrum of My Audience","startTime":927.926,"endTime":934.227,"body":"want to serve every person on that spectrum. So"},{"speaker":"Spectrum of My Audience","startTime":927.926,"endTime":934.227,"body":"this is where I was saying earlier, like I'm kind"},{"speaker":"Spectrum of My Audience","startTime":934.292,"endTime":940.658,"body":"of contradicting when people say just talk to that"},{"speaker":"Spectrum of My Audience","startTime":934.292,"endTime":940.658,"body":"one person. Well, I want to talk to all four of"},{"speaker":"Spectrum of My Audience","startTime":940.723,"endTime":946.44,"body":"these different people that are in love with"},{"speaker":"Spectrum of My Audience","startTime":940.723,"endTime":946.44,"body":"podcasting, or that want to be in love with"},{"speaker":"Spectrum of My Audience","startTime":946.505,"endTime":952.806,"body":"podcasting, or they are just obsessed with trying"},{"speaker":"Spectrum of My Audience","startTime":946.505,"endTime":952.806,"body":"to understand how a podcast can really work for"},{"speaker":"Spectrum of My Audience","startTime":952.871,"endTime":958.977,"body":"them and for their business. That is the person"},{"speaker":"Spectrum of My Audience","startTime":952.871,"endTime":958.977,"body":"I'm trying to serve now where they fall on the"},{"speaker":"Spectrum of My Audience","startTime":959.042,"endTime":965.408,"body":"spectrum. It depends, but I don't just want to be"},{"speaker":"Spectrum of My Audience","startTime":959.042,"endTime":965.408,"body":"the person that is only for beginner podcasters."},{"speaker":"Spectrum of My Audience","startTime":965.473,"endTime":972.034,"body":"And there's a there's a really specific reason for"},{"speaker":"Spectrum of My Audience","startTime":965.473,"endTime":972.034,"body":"this. And it has nothing to do with anything other"},{"speaker":"Spectrum of My Audience","startTime":972.099,"endTime":978.336,"body":"than my own creativity level, right? Because I"},{"speaker":"Spectrum of My Audience","startTime":972.099,"endTime":978.336,"body":"could just niche down, I could niche down to just"},{"speaker":"Spectrum of My Audience","startTime":978.401,"endTime":984.312,"body":"one of these. I could just serve the people that"},{"speaker":"Spectrum of My Audience","startTime":978.401,"endTime":984.312,"body":"are trying to come up with ideas for their"},{"speaker":"Spectrum of My Audience","startTime":984.377,"endTime":990.418,"body":"podcast, or just the people that have been"},{"speaker":"Spectrum of My Audience","startTime":984.377,"endTime":990.418,"body":"podcasting consistently or just someone that wants"},{"speaker":"Spectrum of My Audience","startTime":990.4830000000001,"endTime":996.914,"body":"to launch a podcast or just someone that wants to"},{"speaker":"Spectrum of My Audience","startTime":990.4830000000001,"endTime":996.914,"body":"monetize. But don't be really honest with you. It"},{"speaker":"Spectrum of My Audience","startTime":996.979,"endTime":1003.4110000000001,"body":"sounds boring. It sounds so boring to me to just"},{"speaker":"Spectrum of My Audience","startTime":996.979,"endTime":1003.4110000000001,"body":"talk about launching a podcast. It is to just talk"},{"speaker":"Spectrum of My Audience","startTime":1003.476,"endTime":1009.907,"body":"about this is how you launch this is how you get"},{"speaker":"Spectrum of My Audience","startTime":1003.476,"endTime":1009.907,"body":"connected to all the places this is how you pick a"},{"speaker":"Spectrum of My Audience","startTime":1009.972,"endTime":1016.208,"body":"launch date that like if I feel like it's funny"},{"speaker":"Spectrum of My Audience","startTime":1009.972,"endTime":1016.208,"body":"because like I'm I'm like shrinking up right now"},{"speaker":"Spectrum of My Audience","startTime":1016.273,"endTime":1022.509,"body":"my shoulders are tensing because I feel like I'm"},{"speaker":"Spectrum of My Audience","startTime":1016.273,"endTime":1022.509,"body":"being boxed into something. If I were just, you"},{"speaker":"Spectrum of My Audience","startTime":1022.574,"endTime":1028.875,"body":"can only talk about this, this one thing, this one"},{"speaker":"Spectrum of My Audience","startTime":1022.574,"endTime":1028.875,"body":"thing. And so I think of when you look at your"},{"speaker":"Spectrum of My Audience","startTime":1028.94,"endTime":1035.112,"body":"content for serving Current and future audiences,"},{"speaker":"Spectrum of My Audience","startTime":1028.94,"endTime":1035.112,"body":"you have to ask yourself, Well, do you have a"},{"speaker":"Spectrum of My Audience","startTime":1035.1770000000001,"endTime":1041.5430000000001,"body":"spectrum of who your audience is? I always think"},{"speaker":"Spectrum of My Audience","startTime":1035.1770000000001,"endTime":1041.5430000000001,"body":"about someone that I always use real estate as an"},{"speaker":"Spectrum of My Audience","startTime":1041.6080000000002,"endTime":1047.844,"body":"example. I don't know why it's just the one that"},{"speaker":"Spectrum of My Audience","startTime":1041.6080000000002,"endTime":1047.844,"body":"always comes to me. But if you're a real estate"},{"speaker":"Spectrum of My Audience","startTime":1047.909,"endTime":1054.08,"body":"agent, think about the different parts of buying"},{"speaker":"Spectrum of My Audience","startTime":1047.909,"endTime":1054.08,"body":"house, right? There's the people that say, You"},{"speaker":"Spectrum of My Audience","startTime":1054.145,"endTime":1060.7060000000001,"body":"know what, I think we want to buy a house. So what"},{"speaker":"Spectrum of My Audience","startTime":1054.145,"endTime":1060.7060000000001,"body":"do they do? They probably start looking in an area"},{"speaker":"Spectrum of My Audience","startTime":1060.771,"endTime":1066.813,"body":"that they would love to live one day, or maybe"},{"speaker":"Spectrum of My Audience","startTime":1060.771,"endTime":1066.813,"body":"they're start searching for us, you know, do I"},{"speaker":"Spectrum of My Audience","startTime":1066.8780000000002,"endTime":1072.074,"body":"want property? Do I want to live in a"},{"speaker":"Spectrum of My Audience","startTime":1066.8780000000002,"endTime":1072.074,"body":"neighborhood? Do I want to live out in the"},{"speaker":"Spectrum of My Audience","startTime":1072.1390000000001,"endTime":1078.3110000000001,"body":"country? Do I want to school districts? Like,"},{"speaker":"Spectrum of My Audience","startTime":1072.1390000000001,"endTime":1078.3110000000001,"body":"there's all these things? And I say this, because"},{"speaker":"Spectrum of My Audience","startTime":1078.376,"endTime":1084.6770000000001,"body":"we've moved so many times, but it's like, I know"},{"speaker":"Spectrum of My Audience","startTime":1078.376,"endTime":1084.6770000000001,"body":"the different nuances of buying a house. So then"},{"speaker":"Spectrum of My Audience","startTime":1084.742,"endTime":1090.978,"body":"maybe you find a property, but it doesn't work"},{"speaker":"Spectrum of My Audience","startTime":1084.742,"endTime":1090.978,"body":"out. Okay, should I do you know, flip a house? Or"},{"speaker":"Spectrum of My Audience","startTime":1091.0430000000001,"endTime":1096.954,"body":"should I buy new should I? How do I go about"},{"speaker":"Spectrum of My Audience","startTime":1091.0430000000001,"endTime":1096.954,"body":"having a getting a loan and securing you know,"},{"speaker":"Spectrum of My Audience","startTime":1097.019,"endTime":1103.386,"body":"different parts of the things like closing cost"},{"speaker":"Spectrum of My Audience","startTime":1097.019,"endTime":1103.386,"body":"and escrow? And what about a builder? How does the"},{"speaker":"Spectrum of My Audience","startTime":1103.451,"endTime":1109.297,"body":"contract work if we want to build a brand new"},{"speaker":"Spectrum of My Audience","startTime":1103.451,"endTime":1109.297,"body":"house, and there's just so many steps of the"},{"speaker":"Spectrum of My Audience","startTime":1109.362,"endTime":1115.728,"body":"process? But if I were to tell you, no, no, no,"},{"speaker":"Spectrum of My Audience","startTime":1109.362,"endTime":1115.728,"body":"you can only talk to someone that is pre approved,"},{"speaker":"Spectrum of My Audience","startTime":1115.7930000000001,"endTime":1122.029,"body":"and they want to buy their very first home. Nobody"},{"speaker":"Spectrum of My Audience","startTime":1115.7930000000001,"endTime":1122.029,"body":"else, you probably tense up a little bit too,"},{"speaker":"Spectrum of My Audience","startTime":1122.094,"endTime":1128.071,"body":"you're like, gosh, that's like really, really"},{"speaker":"Spectrum of My Audience","startTime":1122.094,"endTime":1128.071,"body":"specific. Well, if you want to niche down that"},{"speaker":"Spectrum of My Audience","startTime":1128.136,"endTime":1134.307,"body":"much you can, but I've seen people get trapped in"},{"speaker":"Spectrum of My Audience","startTime":1128.136,"endTime":1134.307,"body":"this area where they're like, I am creatively"},{"speaker":"Spectrum of My Audience","startTime":1134.3719999999998,"endTime":1140.8029999999999,"body":"stunted, because that's the only thing that they"},{"speaker":"Spectrum of My Audience","startTime":1134.3719999999998,"endTime":1140.8029999999999,"body":"can talk about. And I don't like that I like to, I"},{"speaker":"Spectrum of My Audience","startTime":1140.868,"endTime":1147.234,"body":"guess, express myself in so many different ways."},{"speaker":"Spectrum of My Audience","startTime":1140.868,"endTime":1147.234,"body":"And to be honest, I just like talking to everyone"},{"speaker":"Spectrum of My Audience","startTime":1147.299,"endTime":1153.211,"body":"that is in different parts of their podcasting"},{"speaker":"Spectrum of My Audience","startTime":1147.299,"endTime":1153.211,"body":"journey. And I know that my idea person will"},{"speaker":"Spectrum of My Audience","startTime":1153.2759999999998,"endTime":1159.252,"body":"eventually become a beginner podcaster. And then"},{"speaker":"Spectrum of My Audience","startTime":1153.2759999999998,"endTime":1159.252,"body":"they will eventually become an intermediate"},{"speaker":"Spectrum of My Audience","startTime":1159.317,"endTime":1165.5529999999999,"body":"podcaster. And then there are those of you that"},{"speaker":"Spectrum of My Audience","startTime":1159.317,"endTime":1165.5529999999999,"body":"have been listening to this show for a few years"},{"speaker":"Spectrum of My Audience","startTime":1165.618,"endTime":1171.27,"body":"now. And you're like, hey, Krystal, I'm an"},{"speaker":"Spectrum of My Audience","startTime":1165.618,"endTime":1171.27,"body":"advanced podcaster. Now, like, yeah, I still"},{"speaker":"Spectrum of My Audience","startTime":1171.335,"endTime":1177.116,"body":"listen to some of your content. That's for"},{"speaker":"Spectrum of My Audience","startTime":1171.335,"endTime":1177.116,"body":"beginners, maybe I needed a refresher, but I'm"},{"speaker":"Spectrum of My Audience","startTime":1177.181,"endTime":1183.4830000000002,"body":"ready for your more advanced stuff. And I want to"},{"speaker":"Spectrum of My Audience","startTime":1177.181,"endTime":1183.4830000000002,"body":"keep all of these different people happy on the"},{"speaker":"Spectrum of My Audience","startTime":1183.5480000000002,"endTime":1189.9140000000002,"body":"spectrum of my audience. So that's really why I"},{"speaker":"Spectrum of My Audience","startTime":1183.5480000000002,"endTime":1189.9140000000002,"body":"want you to consider the people that are currently"},{"speaker":"Spectrum of My Audience","startTime":1189.9789999999998,"endTime":1196.3449999999998,"body":"listening to you, what stage are they in? If it's"},{"speaker":"Spectrum of My Audience","startTime":1189.9789999999998,"endTime":1196.3449999999998,"body":"all beginners, you have to assume that in six to"},{"speaker":"Spectrum of My Audience","startTime":1196.4099999999999,"endTime":1202.451,"body":"12 to 18 months, they won't be beginners anymore."},{"speaker":"Spectrum of My Audience","startTime":1196.4099999999999,"endTime":1202.451,"body":"Maybe they'll be at the intermediate or the"},{"speaker":"Spectrum of My Audience","startTime":1202.516,"endTime":1208.817,"body":"advanced level, and you have to know how to serve"},{"speaker":"Spectrum of My Audience","startTime":1202.516,"endTime":1208.817,"body":"them. Otherwise, they're gonna say, I think I'm"},{"speaker":"Spectrum of My Audience","startTime":1208.882,"endTime":1215.1190000000001,"body":"gonna go find somebody else. Ooh, that hurts."},{"speaker":"Spectrum of My Audience","startTime":1208.882,"endTime":1215.1190000000001,"body":"Right? That That stings a little bit. Honestly, it"},{"speaker":"Spectrum of My Audience","startTime":1215.1840000000002,"endTime":1221.0949999999998,"body":"makes me kind of sad if I were just serving"},{"speaker":"Spectrum of My Audience","startTime":1215.1840000000002,"endTime":1221.0949999999998,"body":"beginners. And I'm like, Okay, we're gonna talk"},{"speaker":"Spectrum of My Audience","startTime":1221.1599999999999,"endTime":1227.201,"body":"about launching, we're just gonna talk about"},{"speaker":"Spectrum of My Audience","startTime":1221.1599999999999,"endTime":1227.201,"body":"naming your podcast, we're just gonna talk about"},{"speaker":"Spectrum of My Audience","startTime":1227.266,"endTime":1233.438,"body":"this, we're just gonna like, and I was just like,"},{"speaker":"Spectrum of My Audience","startTime":1227.266,"endTime":1233.438,"body":"beginner, beginner beginner. And then they're"},{"speaker":"Spectrum of My Audience","startTime":1233.5030000000002,"endTime":1239.609,"body":"like, hi, Krystal. Yeah, I was a beginner like six"},{"speaker":"Spectrum of My Audience","startTime":1233.5030000000002,"endTime":1239.609,"body":"months ago, I no longer need to know how to"},{"speaker":"Spectrum of My Audience","startTime":1239.674,"endTime":1245.7800000000002,"body":"launch. I need to know how to grow my platform."},{"speaker":"Spectrum of My Audience","startTime":1239.674,"endTime":1245.7800000000002,"body":"But you don't teach that. So I'm gonna go find"},{"speaker":"Spectrum of My Audience","startTime":1245.8449999999998,"endTime":1251.8220000000001,"body":"someone else. Okay, thanks. Bye. That would make"},{"speaker":"Spectrum of My Audience","startTime":1245.8449999999998,"endTime":1251.8220000000001,"body":"me really sad. So and I know that sounds so"},{"speaker":"Spectrum of My Audience","startTime":1251.8870000000002,"endTime":1258.188,"body":"dramatic, but it would like a waiver just like it"},{"speaker":"Spectrum of My Audience","startTime":1251.8870000000002,"endTime":1258.188,"body":"would crush me. If somebody was like Hive, it's"},{"speaker":"Spectrum of My Audience","startTime":1258.2530000000002,"endTime":1264.2289999999998,"body":"the best feeling in the world to think that"},{"speaker":"Spectrum of My Audience","startTime":1258.2530000000002,"endTime":1264.2289999999998,"body":"someone has outgrown you as a coach. But also, I"},{"speaker":"Spectrum of My Audience","startTime":1264.2939999999999,"endTime":1270.076,"body":"love the idea of just serving podcasters. My"},{"speaker":"Spectrum of My Audience","startTime":1264.2939999999999,"endTime":1270.076,"body":"bigger message. And this is something that I"},{"speaker":"Spectrum of My Audience","startTime":1270.141,"endTime":1276.442,"body":"recently kind of revamped. And I've decided, you"},{"speaker":"Spectrum of My Audience","startTime":1270.141,"endTime":1276.442,"body":"know, should I do some rebranding on this? Or do"},{"speaker":"Spectrum of My Audience","startTime":1276.507,"endTime":1282.4180000000001,"body":"Do I just kind of pivot a little bit, but"},{"speaker":"Spectrum of My Audience","startTime":1276.507,"endTime":1282.4180000000001,"body":"honestly, I don't have to change anything, I just"},{"speaker":"Spectrum of My Audience","startTime":1282.4830000000002,"endTime":1288.9140000000002,"body":"have to tell you more about what my bigger mission"},{"speaker":"Spectrum of My Audience","startTime":1282.4830000000002,"endTime":1288.9140000000002,"body":"is. And that is, I want to help people that help"},{"speaker":"Spectrum of My Audience","startTime":1288.9789999999998,"endTime":1295.281,"body":"other people. So I want to help those of you that"},{"speaker":"Spectrum of My Audience","startTime":1288.9789999999998,"endTime":1295.281,"body":"have an important message to share. And that is"},{"speaker":"Spectrum of My Audience","startTime":1295.346,"endTime":1301.712,"body":"across the whole spectrum. Like I said, it's the"},{"speaker":"Spectrum of My Audience","startTime":1295.346,"endTime":1301.712,"body":"idea people, it's the advanced podcasters because"},{"speaker":"Spectrum of My Audience","startTime":1301.777,"endTime":1308.078,"body":"all of you have an important message to share. So"},{"speaker":"Spectrum of My Audience","startTime":1301.777,"endTime":1308.078,"body":"I don't want to just pigeonhole myself into the"},{"speaker":"Spectrum of My Audience","startTime":1308.143,"endTime":1313.73,"body":"beginners or into the advanced stage or into the"},{"speaker":"Spectrum of My Audience","startTime":1308.143,"endTime":1313.73,"body":"middle like I want to serve everyone."},{"speaker":"Talking to a Current Audience","startTime":1313.75,"endTime":1317.29,"body":"But let's go back"},{"speaker":"Talking to a Current Audience","startTime":1313.75,"endTime":1317.29,"body":"to specifically what it means for my current"},{"speaker":"Talking to a Current Audience","startTime":1317.29,"endTime":1323.83,"body":"audience. So a few examples of the you know, the"},{"speaker":"Talking to a Current Audience","startTime":1317.29,"endTime":1323.83,"body":"type of content that you can create to serve your"},{"speaker":"Talking to a Current Audience","startTime":1323.83,"endTime":1329.92,"body":"current listeners is serving them where they are"},{"speaker":"Talking to a Current Audience","startTime":1323.83,"endTime":1329.92,"body":"right now. So we've talked about you know, doing"},{"speaker":"Talking to a Current Audience","startTime":1329.92,"endTime":1335.2600000000002,"body":"surveys with your audience, okay, you know, put up"},{"speaker":"Talking to a Current Audience","startTime":1329.92,"endTime":1335.2600000000002,"body":"a poll on Instagram that says What do you want me"},{"speaker":"Talking to a Current Audience","startTime":1335.2600000000002,"endTime":1341.8600000000001,"body":"to talk about next and put the A or B, and then C"},{"speaker":"Talking to a Current Audience","startTime":1335.2600000000002,"endTime":1341.8600000000001,"body":"and D, and all the things like you can absolutely"},{"speaker":"Talking to a Current Audience","startTime":1341.8600000000001,"endTime":1348.31,"body":"do that. And that content is going to be related"},{"speaker":"Talking to a Current Audience","startTime":1341.8600000000001,"endTime":1348.31,"body":"to the current people that are engaging with your"},{"speaker":"Talking to a Current Audience","startTime":1348.31,"endTime":1353.56,"body":"content. And another way that, you know, depending"},{"speaker":"Talking to a Current Audience","startTime":1348.31,"endTime":1353.56,"body":"on what type of content you deliver on your"},{"speaker":"Talking to a Current Audience","startTime":1353.56,"endTime":1360.6399999999999,"body":"podcast, but giving them really specific how to,"},{"speaker":"Talking to a Current Audience","startTime":1353.56,"endTime":1360.6399999999999,"body":"based on the season that they're in, and I know"},{"speaker":"Talking to a Current Audience","startTime":1360.6399999999999,"endTime":1367.15,"body":"not everyone teaches on their podcast, but things"},{"speaker":"Talking to a Current Audience","startTime":1360.6399999999999,"endTime":1367.15,"body":"that are related to what they're doing right now,"},{"speaker":"Talking to a Current Audience","startTime":1367.1799999999998,"endTime":1375.73,"body":"today, that is an example of serving your current"},{"speaker":"Talking to a Current Audience","startTime":1367.1799999999998,"endTime":1375.73,"body":"audience. And then your future audience. This is"},{"speaker":"Talking to a Current Audience","startTime":1375.73,"endTime":1377.1399999999999,"body":"what we were kind of talking about earlier."},{"speaker":"Talking to a Future Audience","startTime":1377.1399999999999,"endTime":1380.556,"body":"But I also think"},{"speaker":"Talking to a Future Audience","startTime":1377.1399999999999,"endTime":1380.556,"body":"it's really important that you give your"},{"speaker":"Talking to a Future Audience","startTime":1380.616,"endTime":1386.491,"body":"beginners, right, if we're thinking of the idea,"},{"speaker":"Talking to a Future Audience","startTime":1380.616,"endTime":1386.491,"body":"beginner, intermediate and advanced person, as in"},{"speaker":"Talking to a Future Audience","startTime":1386.551,"endTime":1392.0059999999999,"body":"my example, here, I think that it's really"},{"speaker":"Talking to a Future Audience","startTime":1386.551,"endTime":1392.0059999999999,"body":"important to start telling them things that they"},{"speaker":"Talking to a Future Audience","startTime":1392.065,"endTime":1397.7600000000002,"body":"don't even know are coming at them. And this"},{"speaker":"Talking to a Future Audience","startTime":1392.065,"endTime":1397.7600000000002,"body":"totally comes from me being a coach, being someone"},{"speaker":"Talking to a Future Audience","startTime":1397.8200000000002,"endTime":1403.755,"body":"that has been doing this for a while, I see a lot"},{"speaker":"Talking to a Future Audience","startTime":1397.8200000000002,"endTime":1403.755,"body":"of things that are going to be coming at you soon"},{"speaker":"Talking to a Future Audience","startTime":1403.8139999999999,"endTime":1409.8090000000002,"body":"that you don't even know to look out for. Right, I"},{"speaker":"Talking to a Future Audience","startTime":1403.8139999999999,"endTime":1409.8090000000002,"body":"was, I was in the Buzzsprout group. This is their"},{"speaker":"Talking to a Future Audience","startTime":1409.8690000000001,"endTime":1415.9230000000002,"body":"free Facebook group. And I'm a moderator in there."},{"speaker":"Talking to a Future Audience","startTime":1409.8690000000001,"endTime":1415.9230000000002,"body":"I've been I've been a part of that community for a"},{"speaker":"Talking to a Future Audience","startTime":1415.9830000000002,"endTime":1421.618,"body":"few years now. And somebody the other day was"},{"speaker":"Talking to a Future Audience","startTime":1415.9830000000002,"endTime":1421.618,"body":"saying, you know, what are some of your do's and"},{"speaker":"Talking to a Future Audience","startTime":1421.6779999999999,"endTime":1427.4920000000002,"body":"don'ts for launching. And you know, of course, I"},{"speaker":"Talking to a Future Audience","startTime":1421.6779999999999,"endTime":1427.4920000000002,"body":"don't type all the things that I'm thinking, I'm"},{"speaker":"Talking to a Future Audience","startTime":1427.5520000000001,"endTime":1433.2469999999998,"body":"like, Oh, just get practical, you know, give them"},{"speaker":"Talking to a Future Audience","startTime":1427.5520000000001,"endTime":1433.2469999999998,"body":"some highlights, boom, boom, boom, you can do"},{"speaker":"Talking to a Future Audience","startTime":1433.3069999999998,"endTime":1439.301,"body":"this, this, this, don't do that. But in my head, I"},{"speaker":"Talking to a Future Audience","startTime":1433.3069999999998,"endTime":1439.301,"body":"was thinking, Man, I wish someone would have told"},{"speaker":"Talking to a Future Audience","startTime":1439.3609999999999,"endTime":1445.176,"body":"me this, whenever I was just getting started. And"},{"speaker":"Talking to a Future Audience","startTime":1439.3609999999999,"endTime":1445.176,"body":"I wrote that's like from the place that I wrote"},{"speaker":"Talking to a Future Audience","startTime":1445.2359999999999,"endTime":1451.17,"body":"from as a call, you know, if you're launching, you"},{"speaker":"Talking to a Future Audience","startTime":1445.2359999999999,"endTime":1451.17,"body":"know, you should create a trailer and put it up."},{"speaker":"Talking to a Future Audience","startTime":1451.23,"endTime":1457.045,"body":"And here's some things to not do, like don't air,"},{"speaker":"Talking to a Future Audience","startTime":1451.23,"endTime":1457.045,"body":"every thing that you've recorded on launch day,"},{"speaker":"Talking to a Future Audience","startTime":1457.1039999999998,"endTime":1462.799,"body":"you should hold a few things back. That way you"},{"speaker":"Talking to a Future Audience","startTime":1457.1039999999998,"endTime":1462.799,"body":"can stay consistent. And so all of this kind of"},{"speaker":"Talking to a Future Audience","startTime":1462.859,"endTime":1468.853,"body":"poured out of me, and it made me think of, I wish"},{"speaker":"Talking to a Future Audience","startTime":1462.859,"endTime":1468.853,"body":"I would have known these things when I started. So"},{"speaker":"Talking to a Future Audience","startTime":1468.913,"endTime":1474.728,"body":"if you are creating content that's related to your"},{"speaker":"Talking to a Future Audience","startTime":1468.913,"endTime":1474.728,"body":"own journey, or if you've been in the shoes of"},{"speaker":"Talking to a Future Audience","startTime":1474.788,"endTime":1480.542,"body":"your listener, tell them those things, share with"},{"speaker":"Talking to a Future Audience","startTime":1474.788,"endTime":1480.542,"body":"them, like, Hey, I know you may not be at this"},{"speaker":"Talking to a Future Audience","startTime":1480.6019999999999,"endTime":1486.5970000000002,"body":"stage in the process of your journey, or whatever"},{"speaker":"Talking to a Future Audience","startTime":1480.6019999999999,"endTime":1486.5970000000002,"body":"that looks like for, you know, whatever your topic"},{"speaker":"Talking to a Future Audience","startTime":1486.6570000000002,"endTime":1492.351,"body":"is for your podcast, but letting them know, hey,"},{"speaker":"Talking to a Future Audience","startTime":1486.6570000000002,"endTime":1492.351,"body":"this may be a little over your head. Right? If"},{"speaker":"Talking to a Future Audience","startTime":1492.411,"endTime":1498.226,"body":"you're just in the idea phase, or the beginning"},{"speaker":"Talking to a Future Audience","startTime":1492.411,"endTime":1498.226,"body":"stages of podcasting, that's fine. You don't need"},{"speaker":"Talking to a Future Audience","startTime":1498.286,"endTime":1504.1599999999999,"body":"content that's about podcast ads, and strategic"},{"speaker":"Talking to a Future Audience","startTime":1498.286,"endTime":1504.1599999999999,"body":"collaborations and what those can look like if you"},{"speaker":"Talking to a Future Audience","startTime":1504.2199999999998,"endTime":1510.0349999999999,"body":"haven't even named your podcast, right? You don't"},{"speaker":"Talking to a Future Audience","startTime":1504.2199999999998,"endTime":1510.0349999999999,"body":"need that information. But you will need it one"},{"speaker":"Talking to a Future Audience","startTime":1510.0949999999998,"endTime":1515.7890000000002,"body":"day. I know you will need it one day. And I want"},{"speaker":"Talking to a Future Audience","startTime":1510.0949999999998,"endTime":1515.7890000000002,"body":"you to come back to this podcast. When you are"},{"speaker":"Talking to a Future Audience","startTime":1515.8490000000002,"endTime":1521.6640000000002,"body":"ready. Instead of saying, well, Krystal just talks"},{"speaker":"Talking to a Future Audience","startTime":1515.8490000000002,"endTime":1521.6640000000002,"body":"to beginners. I've outgrown her content. Now I"},{"speaker":"Talking to a Future Audience","startTime":1521.7240000000002,"endTime":1527.538,"body":"guess I'll go find someone else on the internet to"},{"speaker":"Talking to a Future Audience","startTime":1521.7240000000002,"endTime":1527.538,"body":"teach me what I need to know. No, no, I do not"},{"speaker":"Talking to a Future Audience","startTime":1527.598,"endTime":1533.353,"body":"want that to happen to anyone in this audience."},{"speaker":"Talking to a Future Audience","startTime":1527.598,"endTime":1533.353,"body":"And I know that giving these examples are pretty"},{"speaker":"Talking to a Future Audience","startTime":1533.413,"endTime":1539.167,"body":"specific to the type of content that I create. But"},{"speaker":"Talking to a Future Audience","startTime":1533.413,"endTime":1539.167,"body":"I want you to sit down and say, this piece of"},{"speaker":"Talking to a Future Audience","startTime":1539.2269999999999,"endTime":1545.1619999999998,"body":"content right before you start recording. Or maybe"},{"speaker":"Talking to a Future Audience","startTime":1539.2269999999999,"endTime":1545.1619999999998,"body":"when you're planning it, you can say is this for"},{"speaker":"Talking to a Future Audience","startTime":1545.2220000000002,"endTime":1551.036,"body":"my current audience, or for a future audience?"},{"speaker":"Talking to a Future Audience","startTime":1545.2220000000002,"endTime":1551.036,"body":"Because you can even say that in the episode like,"},{"speaker":"Talking to a Future Audience","startTime":1551.096,"endTime":1556.971,"body":"Hey, I know most of you are beginners, or I know"},{"speaker":"Talking to a Future Audience","startTime":1551.096,"endTime":1556.971,"body":"most of you are more advanced, but you're looking"},{"speaker":"Talking to a Future Audience","startTime":1557.031,"endTime":1562.426,"body":"for the next level. Well, here's what you can"},{"speaker":"Talking to a Future Audience","startTime":1557.031,"endTime":1562.426,"body":"expect. Because I think that some of my most"},{"speaker":"Talking to a Future Audience","startTime":1562.4859999999999,"endTime":1568.1799999999998,"body":"valued mentors that I have been following for a"},{"speaker":"Talking to a Future Audience","startTime":1562.4859999999999,"endTime":1568.1799999999998,"body":"few years, I can go I can dig through their old"},{"speaker":"Talking to a Future Audience","startTime":1568.2399999999998,"endTime":1574.0549999999998,"body":"archived content, right stuff that they put out a"},{"speaker":"Talking to a Future Audience","startTime":1568.2399999999998,"endTime":1574.0549999999998,"body":"few years ago, and I will scour for things that"},{"speaker":"Talking to a Future Audience","startTime":1574.1149999999998,"endTime":1580.049,"body":"I'm ready for. Now. There were things that I found"},{"speaker":"Talking to a Future Audience","startTime":1574.1149999999998,"endTime":1580.049,"body":"on example, Amy Porterfield podcast, back in the"},{"speaker":"Talking to a Future Audience","startTime":1580.109,"endTime":1585.924,"body":"day that I remember thinking, I'm not ready for"},{"speaker":"Talking to a Future Audience","startTime":1580.109,"endTime":1585.924,"body":"this. This is not for me right now. It was like a"},{"speaker":"Talking to a Future Audience","startTime":1585.984,"endTime":1591.618,"body":"way advanced strategy. But I've since gone back"},{"speaker":"Talking to a Future Audience","startTime":1585.984,"endTime":1591.618,"body":"and re listen to it because I'm like, Oh, that"},{"speaker":"Talking to a Future Audience","startTime":1591.6779999999999,"endTime":1596.953,"body":"makes so much more sense now. So if you are"},{"speaker":"Talking to a Future Audience","startTime":1591.6779999999999,"endTime":1596.953,"body":"educating people, if you're teaching people,"},{"speaker":"Talking to a Future Audience","startTime":1597.013,"endTime":1602.888,"body":"you're coaching people, you're motivating them,"},{"speaker":"Talking to a Future Audience","startTime":1597.013,"endTime":1602.888,"body":"and you want to create content that's a little bit"},{"speaker":"Talking to a Future Audience","startTime":1602.9479999999999,"endTime":1608.8220000000001,"body":"more advanced. That's okay. Just tell people hey,"},{"speaker":"Talking to a Future Audience","startTime":1602.9479999999999,"endTime":1608.8220000000001,"body":"if you're not ready for this right now, bookmark"},{"speaker":"Talking to a Future Audience","startTime":1608.882,"endTime":1614.397,"body":"this episode, you can actually do that in good"},{"speaker":"Talking to a Future Audience","startTime":1608.882,"endTime":1614.397,"body":"pods. I have lots of stuff bookmarked all the"},{"speaker":"Talking to a Future Audience","startTime":1614.4569999999999,"endTime":1620.092,"body":"time. So I'm like, Oh, I can't listen to that"},{"speaker":"Talking to a Future Audience","startTime":1614.4569999999999,"endTime":1620.092,"body":"right now. I don't have the time. Typically I'll"},{"speaker":"Talking to a Future Audience","startTime":1620.152,"endTime":1625.966,"body":"see like seven or eight new episodes, but I don't"},{"speaker":"Talking to a Future Audience","startTime":1620.152,"endTime":1625.966,"body":"want them to get lost. So I'm like, oh bookmark"},{"speaker":"Talking to a Future Audience","startTime":1626.0259999999998,"endTime":1631.841,"body":"bookmark. I'm gonna make time to listen to these"},{"speaker":"Talking to a Future Audience","startTime":1626.0259999999998,"endTime":1631.841,"body":"episodes. Tell people save This episode and come"},{"speaker":"Talking to a Future Audience","startTime":1631.9,"endTime":1637.6550000000002,"body":"back. Like if you're listening to this right now"},{"speaker":"Talking to a Future Audience","startTime":1631.9,"endTime":1637.6550000000002,"body":"and you're like Krystal, I don't even know what"},{"speaker":"Talking to a Future Audience","startTime":1637.7150000000001,"endTime":1643.5900000000001,"body":"you're talking about. I haven't named my podcast,"},{"speaker":"Talking to a Future Audience","startTime":1637.7150000000001,"endTime":1643.5900000000001,"body":"we'll go listen to the episodes about starting a"},{"speaker":"Talking to a Future Audience","startTime":1643.649,"endTime":1649.6439999999998,"body":"podcast and getting launched and then come back to"},{"speaker":"Talking to a Future Audience","startTime":1643.649,"endTime":1649.6439999999998,"body":"this. When you're ready to create content, you're"},{"speaker":"Talking to a Future Audience","startTime":1649.7040000000002,"endTime":1655.458,"body":"like, Wait, she said something about creating"},{"speaker":"Talking to a Future Audience","startTime":1649.7040000000002,"endTime":1655.458,"body":"evergreen versus time sensitive, come back to this"},{"speaker":"Talking to a Future Audience","startTime":1655.518,"endTime":1661.2130000000002,"body":"whenever you're ready to start recording your"},{"speaker":"Talking to a Future Audience","startTime":1655.518,"endTime":1661.2130000000002,"body":"podcast. But if it's been a while, since now, I'm"},{"speaker":"Talking to a Future Audience","startTime":1661.2730000000001,"endTime":1664.9299999999998,"body":"talking to you podcasters that are intermediate"},{"speaker":"Talking to a Future Audience","startTime":1661.2730000000001,"endTime":1664.9299999999998,"body":"and advanced."},{"speaker":"Take it Back to the Basics","startTime":1665.0500000000002,"endTime":1668.1399999999999,"body":"And if it's been a"},{"speaker":"Take it Back to the Basics","startTime":1665.0500000000002,"endTime":1668.1399999999999,"body":"while, since you've done any type of content,"},{"speaker":"Take it Back to the Basics","startTime":1668.1399999999999,"endTime":1674.1999999999998,"body":"that's like back to the basics. Maybe try to spice"},{"speaker":"Take it Back to the Basics","startTime":1668.1399999999999,"endTime":1674.1999999999998,"body":"things up a little bit. I mean, the new year is a"},{"speaker":"Take it Back to the Basics","startTime":1674.1999999999998,"endTime":1682.7800000000002,"body":"great time to start creating content that's like,"},{"speaker":"Take it Back to the Basics","startTime":1674.1999999999998,"endTime":1682.7800000000002,"body":"Hey, here's how to blah, blah, blah, or here is a"},{"speaker":"Take it Back to the Basics","startTime":1682.7800000000002,"endTime":1687.52,"body":"great Beginner's Guide to whatever it is that you"},{"speaker":"Take it Back to the Basics","startTime":1682.7800000000002,"endTime":1687.52,"body":"teach on your show. But I think that it's"},{"speaker":"Take it Back to the Basics","startTime":1687.52,"endTime":1694.63,"body":"important that we serve people across the spectrum"},{"speaker":"Take it Back to the Basics","startTime":1687.52,"endTime":1694.63,"body":"of listeners that we have, but you're the only one"},{"speaker":"Take it Back to the Basics","startTime":1694.63,"endTime":1699.46,"body":"that can determine what that looks like for your"},{"speaker":"Take it Back to the Basics","startTime":1694.63,"endTime":1699.46,"body":"show. Maybe you only have a specific type of"},{"speaker":"Take it Back to the Basics","startTime":1699.46,"endTime":1705.94,"body":"person, that's fantastic. I think that's great."},{"speaker":"Take it Back to the Basics","startTime":1699.46,"endTime":1705.94,"body":"And then maybe you enjoy just creating content for"},{"speaker":"Take it Back to the Basics","startTime":1705.94,"endTime":1711.25,"body":"that one type of person. But for me, personally, I"},{"speaker":"Take it Back to the Basics","startTime":1705.94,"endTime":1711.25,"body":"love the idea that I can serve my beginner"},{"speaker":"Take it Back to the Basics","startTime":1711.25,"endTime":1716.71,"body":"podcasters. There's so much content on this show"},{"speaker":"Take it Back to the Basics","startTime":1711.25,"endTime":1716.71,"body":"for beginners. But I also have a lot of really"},{"speaker":"Take it Back to the Basics","startTime":1716.71,"endTime":1722.5300000000002,"body":"cool stuff for people that are transitioning from"},{"speaker":"Take it Back to the Basics","startTime":1716.71,"endTime":1722.5300000000002,"body":"a beginner podcaster to an intermediate. And"},{"speaker":"Take it Back to the Basics","startTime":1722.5300000000002,"endTime":1727.9299999999998,"body":"they're just toying with the idea of maybe trying"},{"speaker":"Take it Back to the Basics","startTime":1722.5300000000002,"endTime":1727.9299999999998,"body":"out some dynamic content, or maybe thinking about"},{"speaker":"Take it Back to the Basics","startTime":1728.17,"endTime":1732.46,"body":"recording a solo show when they've done only"},{"speaker":"Take it Back to the Basics","startTime":1728.17,"endTime":1732.46,"body":"interviews, or maybe you're going from"},{"speaker":"Take it Back to the Basics","startTime":1732.46,"endTime":1736.8400000000001,"body":"intermediate to advanced and you're like, I'm"},{"speaker":"Take it Back to the Basics","startTime":1732.46,"endTime":1736.8400000000001,"body":"ready to make some money. This is the year I'm"},{"speaker":"Take it Back to the Basics","startTime":1736.8400000000001,"endTime":1743.0500000000002,"body":"gonna make money with my podcast, I can serve"},{"speaker":"Take it Back to the Basics","startTime":1736.8400000000001,"endTime":1743.0500000000002,"body":"everybody through those different seasons. But the"},{"speaker":"Take it Back to the Basics","startTime":1743.0500000000002,"endTime":1750.1,"body":"only way you can do that is by sprinkling in this"},{"speaker":"Take it Back to the Basics","startTime":1743.0500000000002,"endTime":1750.1,"body":"different type of content on your podcast, and"},{"speaker":"Take it Back to the Basics","startTime":1750.13,"endTime":1755.4099999999999,"body":"you're going to be the one that's going to best"},{"speaker":"Take it Back to the Basics","startTime":1750.13,"endTime":1755.4099999999999,"body":"figure out the right balance that's going to work"},{"speaker":"Take it Back to the Basics","startTime":1755.4099999999999,"endTime":1760.69,"body":"for you and your audience and your show. But"},{"speaker":"Take it Back to the Basics","startTime":1755.4099999999999,"endTime":1760.69,"body":"that's all I have for y'all today. This is really"},{"speaker":"Take it Back to the Basics","startTime":1760.69,"endTime":1764.8899999999999,"body":"fun. Like I like I said, I whenever I first"},{"speaker":"Take it Back to the Basics","startTime":1760.69,"endTime":1764.8899999999999,"body":"initially wrote this down, I was like, What am I"},{"speaker":"Take it Back to the Basics","startTime":1764.8899999999999,"endTime":1769.6599999999999,"body":"even talking about? What is your current and"},{"speaker":"Take it Back to the Basics","startTime":1764.8899999999999,"endTime":1769.6599999999999,"body":"future audience. But I'm glad we got here, because"},{"speaker":"Take it Back to the Basics","startTime":1769.6599999999999,"endTime":1776.1100000000001,"body":"this was a really good message, especially when it"},{"speaker":"Take it Back to the Basics","startTime":1769.6599999999999,"endTime":1776.1100000000001,"body":"comes to marketing your show and knowing how to"},{"speaker":"Take it Back to the Basics","startTime":1776.35,"endTime":1783.25,"body":"talk to different people through different cycles"},{"speaker":"Take it Back to the Basics","startTime":1776.35,"endTime":1783.25,"body":"of maybe there's an evolution of your customer,"},{"speaker":"Take it Back to the Basics","startTime":1783.4299999999998,"endTime":1788.4099999999999,"body":"people that will probably download your podcast"},{"speaker":"Take it Back to the Basics","startTime":1783.4299999999998,"endTime":1788.4099999999999,"body":"and listen to it for a while before they actually"},{"speaker":"Take it Back to the Basics","startTime":1788.4099999999999,"endTime":1793.21,"body":"ever buy anything from you. This happens here a"},{"speaker":"Take it Back to the Basics","startTime":1788.4099999999999,"endTime":1793.21,"body":"lot. I know a lot of you have been listening to"},{"speaker":"Take it Back to the Basics","startTime":1793.21,"endTime":1798.13,"body":"this show for a while, you'd already had a"},{"speaker":"Take it Back to the Basics","startTime":1793.21,"endTime":1798.13,"body":"podcast. Now you're coming in, you're just getting"},{"speaker":"Take it Back to the Basics","startTime":1798.13,"endTime":1803.4699999999998,"body":"to know me. And thank you so much for listening."},{"speaker":"Take it Back to the Basics","startTime":1798.13,"endTime":1803.4699999999998,"body":"I'm so happy that you're here. But I think it's"},{"speaker":"Take it Back to the Basics","startTime":1803.4699999999998,"endTime":1809.8600000000001,"body":"also really cool to see people that listen to the"},{"speaker":"Take it Back to the Basics","startTime":1803.4699999999998,"endTime":1809.8600000000001,"body":"podcast for a while and then say, You know what, I"},{"speaker":"Take it Back to the Basics","startTime":1809.8600000000001,"endTime":1816.5500000000002,"body":"do want her to be my teacher. I want her to be"},{"speaker":"Take it Back to the Basics","startTime":1809.8600000000001,"endTime":1816.5500000000002,"body":"someone that is in my ear on a regular basis,"},{"speaker":"Take it Back to the Basics","startTime":1816.79,"endTime":1821.1999999999998,"body":"telling me things that I need to know about"},{"speaker":"Take it Back to the Basics","startTime":1816.79,"endTime":1821.1999999999998,"body":"podcasting that I didn't even know to look out"},{"speaker":"Take it Back to the Basics","startTime":1821.1999999999998,"endTime":1827.6799999999998,"body":"for. I think that that is the best compliment ever"},{"speaker":"Take it Back to the Basics","startTime":1821.1999999999998,"endTime":1827.6799999999998,"body":"is not so much someone saying I loved your podcast"},{"speaker":"Take it Back to the Basics","startTime":1827.6799999999998,"endTime":1833.6799999999998,"body":"episode. It's someone saying How did you know"},{"speaker":"Take it Back to the Basics","startTime":1827.6799999999998,"endTime":1833.6799999999998,"body":"that's exactly what I needed to hear. That's the"},{"speaker":"Take it Back to the Basics","startTime":1833.6799999999998,"endTime":1838.48,"body":"thing that will make my heart burst into a million"},{"speaker":"Take it Back to the Basics","startTime":1833.6799999999998,"endTime":1838.48,"body":"pieces and make like I have the biggest smile on"},{"speaker":"Take it Back to the Basics","startTime":1838.48,"endTime":1844.42,"body":"my face, even just saying it because it's the best"},{"speaker":"Take it Back to the Basics","startTime":1838.48,"endTime":1844.42,"body":"compliment that you could ever give me as a"},{"speaker":"Take it Back to the Basics","startTime":1844.42,"endTime":1851.5300000000002,"body":"podcast host is you knew exactly what I needed to"},{"speaker":"Take it Back to the Basics","startTime":1844.42,"endTime":1851.5300000000002,"body":"hear. And it hit me just at the right moment."},{"speaker":"The Poddy People Co-Op","startTime":1851.83,"endTime":1855.8939999999998,"body":"So if you are excited"},{"speaker":"The Poddy People Co-Op","startTime":1851.83,"endTime":1855.8939999999998,"body":"about taking your podcast to the next level in"},{"speaker":"The Poddy People Co-Op","startTime":1855.9540000000002,"endTime":1861.752,"body":"2022, I have some good news for you. We have a"},{"speaker":"The Poddy People Co-Op","startTime":1855.9540000000002,"endTime":1861.752,"body":"brand new program that we are starting towards the"},{"speaker":"The Poddy People Co-Op","startTime":1861.812,"endTime":1867.252,"body":"end of January, that is called the Poddy People"},{"speaker":"The Poddy People Co-Op","startTime":1861.812,"endTime":1867.252,"body":"Co-Op. So this is a six week group coaching"},{"speaker":"The Poddy People Co-Op","startTime":1867.3110000000001,"endTime":1872.7510000000002,"body":"program, where I'm actually going to be doing"},{"speaker":"The Poddy People Co-Op","startTime":1867.3110000000001,"endTime":1872.7510000000002,"body":"customized audits for everyone's podcast that"},{"speaker":"The Poddy People Co-Op","startTime":1872.8110000000001,"endTime":1878.1909999999998,"body":"joins. So if you join us, I'm actually going to"},{"speaker":"The Poddy People Co-Op","startTime":1872.8110000000001,"endTime":1878.1909999999998,"body":"dig through I mean, it's gonna be a little"},{"speaker":"The Poddy People Co-Op","startTime":1878.25,"endTime":1883.63,"body":"revealing, okay, like imagine the like one of"},{"speaker":"The Poddy People Co-Op","startTime":1878.25,"endTime":1883.63,"body":"these personal organizers that comes in your"},{"speaker":"The Poddy People Co-Op","startTime":1883.69,"endTime":1889.3690000000001,"body":"house, if you've ever watched the home edit, you"},{"speaker":"The Poddy People Co-Op","startTime":1883.69,"endTime":1889.3690000000001,"body":"know what I'm talking about? They come in your"},{"speaker":"The Poddy People Co-Op","startTime":1889.4279999999999,"endTime":1895.286,"body":"house, and they dig through all the crap all the"},{"speaker":"The Poddy People Co-Op","startTime":1889.4279999999999,"endTime":1895.286,"body":"dirty corners and crevices of your house and say,"},{"speaker":"The Poddy People Co-Op","startTime":1895.346,"endTime":1901.085,"body":"Okay, we're going to put it all out on the table."},{"speaker":"The Poddy People Co-Op","startTime":1895.346,"endTime":1901.085,"body":"And then we're going to decide what stays what"},{"speaker":"The Poddy People Co-Op","startTime":1901.1439999999998,"endTime":1906.9430000000002,"body":"goes what needs to be thrown in the trash, what"},{"speaker":"The Poddy People Co-Op","startTime":1901.1439999999998,"endTime":1906.9430000000002,"body":"needs to be burned. There are some things in this"},{"speaker":"The Poddy People Co-Op","startTime":1907.002,"endTime":1912.442,"body":"house that I should be honest, let's just be"},{"speaker":"The Poddy People Co-Op","startTime":1907.002,"endTime":1912.442,"body":"really, really honest. Just throw in a garbage"},{"speaker":"The Poddy People Co-Op","startTime":1912.502,"endTime":1918.0010000000002,"body":"scan, and set on fire because I'm like, I don't"},{"speaker":"The Poddy People Co-Op","startTime":1912.502,"endTime":1918.0010000000002,"body":"even know what that is. I haven't seen it in"},{"speaker":"The Poddy People Co-Op","startTime":1918.0610000000001,"endTime":1923.9789999999998,"body":"forever. But we're gonna go through every aspect"},{"speaker":"The Poddy People Co-Op","startTime":1918.0610000000001,"endTime":1923.9789999999998,"body":"of your podcast. And we're gonna decide how can we"},{"speaker":"The Poddy People Co-Op","startTime":1924.0390000000002,"endTime":1929.897,"body":"get more organic rates with your show? How can we"},{"speaker":"The Poddy People Co-Op","startTime":1924.0390000000002,"endTime":1929.897,"body":"get more people to listen to your podcast and be"},{"speaker":"The Poddy People Co-Op","startTime":1929.9560000000001,"endTime":1935.8139999999999,"body":"really excited about it and how can we grow your"},{"speaker":"The Poddy People Co-Op","startTime":1929.9560000000001,"endTime":1935.8139999999999,"body":"platform overall? So if you're like, oh, My gosh,"},{"speaker":"The Poddy People Co-Op","startTime":1935.8739999999998,"endTime":1941.672,"body":"that sounds exactly what I need. And you want to"},{"speaker":"The Poddy People Co-Op","startTime":1935.8739999999998,"endTime":1941.672,"body":"do that in a group coaching setting, then I want"},{"speaker":"The Poddy People Co-Op","startTime":1941.732,"endTime":1947.65,"body":"you to go to KrystalProffitt.com/waitlist to join"},{"speaker":"The Poddy People Co-Op","startTime":1941.732,"endTime":1947.65,"body":"us. This is going to be so much fun. Like I said,"},{"speaker":"The Poddy People Co-Op","startTime":1947.71,"endTime":1953.5680000000002,"body":"it's going to be opening in January 2022. And I"},{"speaker":"The Poddy People Co-Op","startTime":1947.71,"endTime":1953.5680000000002,"body":"can't wait to tell you more about it. It's so much"},{"speaker":"The Poddy People Co-Op","startTime":1953.627,"endTime":1959.187,"body":"fun. I've been developing everything on the back"},{"speaker":"The Poddy People Co-Op","startTime":1953.627,"endTime":1959.187,"body":"end. And I'm just if especially if you enjoy"},{"speaker":"The Poddy People Co-Op","startTime":1959.246,"endTime":1965.284,"body":"today's episode, about future pacing, your content"},{"speaker":"The Poddy People Co-Op","startTime":1959.246,"endTime":1965.284,"body":"and what that can look like. These are some of the"},{"speaker":"The Poddy People Co-Op","startTime":1965.344,"endTime":1971.022,"body":"things that we'll be talking about when it comes"},{"speaker":"The Poddy People Co-Op","startTime":1965.344,"endTime":1971.022,"body":"to taking your content and your podcast to the"},{"speaker":"The Poddy People Co-Op","startTime":1971.0819999999999,"endTime":1971.7399999999998,"body":"next level."},{"speaker":"Outro","startTime":1971.92,"endTime":1975.19,"body":"But you can find more about it in the show"},{"speaker":"Outro","startTime":1971.92,"endTime":1975.19,"body":"notes as well. So go to"},{"speaker":"Outro","startTime":1975.2199999999998,"endTime":1985.27,"body":"KrystalProffitt.com/episode320, 3-2-0 today and"},{"speaker":"Outro","startTime":1975.2199999999998,"endTime":1985.27,"body":"learn more about the Poddy People Co-Op, but"},{"speaker":"Outro","startTime":1985.27,"endTime":1993.19,"body":"that's all I have for you today. So again, the"},{"speaker":"Outro","startTime":1985.27,"endTime":1993.19,"body":"show notes are KrystalProffitt.com/episode320. And"},{"speaker":"Outro","startTime":1993.19,"endTime":1997.69,"body":"as always remember, keep it up. We all have to"},{"speaker":"Outro","startTime":1993.19,"endTime":1997.69,"body":"start somewhere"}]}