{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.33,"endTime":143.61,"body":"Why is my podcast not growing? I hear this"},{"speaker":"Intro","startTime":135.33,"endTime":143.61,"body":"a lot. And it's actually one of those things where"},{"speaker":"Intro","startTime":143.64000000000001,"endTime":151.14000000000001,"body":"my heart really goes out to the people that asked"},{"speaker":"Intro","startTime":143.64000000000001,"endTime":151.14000000000001,"body":"me this question, because I hear it a lot. And for"},{"speaker":"Intro","startTime":151.14000000000001,"endTime":159.3,"body":"those of you that don't say this out loud, I know"},{"speaker":"Intro","startTime":151.14000000000001,"endTime":159.3,"body":"you've thought it, I know that you've logged into"},{"speaker":"Intro","startTime":159.57,"endTime":168.54000000000002,"body":"your podcast statistics, and you look at them. And"},{"speaker":"Intro","startTime":159.57,"endTime":168.54000000000002,"body":"you've said to yourself, This is the day, I know,"},{"speaker":"Intro","startTime":168.57,"endTime":174.15,"body":"I'm going to look at these stats, and they're"},{"speaker":"Intro","startTime":168.57,"endTime":174.15,"body":"going to be so much higher than they were the last"},{"speaker":"Intro","startTime":174.15,"endTime":179.91,"body":"time that I looked at them. But then you get"},{"speaker":"Intro","startTime":174.15,"endTime":179.91,"body":"disappointed, because that doesn't happen. And"},{"speaker":"Intro","startTime":179.91,"endTime":187.98000000000002,"body":"then you're like, What am I doing wrong? What?"},{"speaker":"Intro","startTime":179.91,"endTime":187.98000000000002,"body":"Like, I've been consistent. I've been putting"},{"speaker":"Intro","startTime":187.98000000000002,"endTime":196.71,"body":"episodes out, what am I missing? If you felt any"},{"speaker":"Intro","startTime":187.98000000000002,"endTime":196.71,"body":"of those, like, I mean, I, it's funny, because I"},{"speaker":"Intro","startTime":196.74,"endTime":201.24,"body":"was not expecting I mean, here we are, we're just"},{"speaker":"Intro","startTime":196.74,"endTime":201.24,"body":"a minute into this episode. And I'm like, Oh, my"},{"speaker":"Intro","startTime":201.24,"endTime":206.88,"body":"gosh, like, I was not expecting to feel all the"},{"speaker":"Intro","startTime":201.24,"endTime":206.88,"body":"emotions that I feel behind that. But hear me when"},{"speaker":"Intro","startTime":206.88,"endTime":216.0,"body":"I say I feel this very, very deeply. Because I've"},{"speaker":"Intro","startTime":206.88,"endTime":216.0,"body":"been there. I've been there on multiple occasions"},{"speaker":"Intro","startTime":216.03,"endTime":223.98000000000002,"body":"where I truly believe in this is so silly. But"},{"speaker":"Intro","startTime":216.03,"endTime":223.98000000000002,"body":"it's true, that if I just hit the refresh button,"},{"speaker":"Intro","startTime":224.34,"endTime":232.35000000000002,"body":"more downloads will show up. Or if I just put one"},{"speaker":"Intro","startTime":224.34,"endTime":232.35000000000002,"body":"more post on social media, then my numbers will"},{"speaker":"Intro","startTime":232.35000000000002,"endTime":239.04000000000002,"body":"just blow my mind the next time I go in and look"},{"speaker":"Intro","startTime":232.35000000000002,"endTime":239.04000000000002,"body":"at them. But the truth is, that's not a great"},{"speaker":"Intro","startTime":239.04000000000002,"endTime":247.17000000000002,"body":"strategy. The refresh button and one more post on"},{"speaker":"Intro","startTime":239.04000000000002,"endTime":247.17000000000002,"body":"social are not going to make a difference in your"},{"speaker":"Intro","startTime":247.17000000000002,"endTime":255.3,"body":"podcast. But today, I'm going to share with you a"},{"speaker":"Intro","startTime":247.17000000000002,"endTime":255.3,"body":"little bit about what can make a big difference"},{"speaker":"Intro","startTime":255.3,"endTime":263.78999999999996,"body":"with your podcast this year. So let's get right to"},{"speaker":"Intro","startTime":255.3,"endTime":263.78999999999996,"body":"it. Welcome to the profit podcast where we teach"},{"speaker":"Intro","startTime":263.82,"endTime":269.34000000000003,"body":"entrepreneurs how to start launch and market their"},{"speaker":"Intro","startTime":263.82,"endTime":269.34000000000003,"body":"podcast. I'm your host, Krystal, Proffitt, and I'm"},{"speaker":"Intro","startTime":269.34000000000003,"endTime":273.53999999999996,"body":"so excited that you're here. Thanks for hanging"},{"speaker":"Intro","startTime":269.34000000000003,"endTime":273.53999999999996,"body":"out with me today. Because if you've been trying"},{"speaker":"Intro","startTime":273.53999999999996,"endTime":278.82,"body":"to figure out the world of podcasting, think of"},{"speaker":"Intro","startTime":273.53999999999996,"endTime":278.82,"body":"this show as the time saving shortcut you've been"},{"speaker":"Intro","startTime":278.82,"endTime":281.76,"body":"looking for. So let's get right to it, shall we?"},{"speaker":"Podcasting Means So Much to Me","startTime":286.28999999999996,"endTime":289.47,"body":"Okay, you know,"},{"speaker":"Podcasting Means So Much to Me","startTime":286.28999999999996,"endTime":289.47,"body":"you've been podcasting for a long time when you"},{"speaker":"Podcasting Means So Much to Me","startTime":289.47,"endTime":295.14,"body":"start to talk about different parts of your"},{"speaker":"Podcasting Means So Much to Me","startTime":289.47,"endTime":295.14,"body":"journey, and you get emotional like it's your"},{"speaker":"Podcasting Means So Much to Me","startTime":295.14,"endTime":301.02,"body":"child, right? I mean, I don't know if you've ever"},{"speaker":"Podcasting Means So Much to Me","startTime":295.14,"endTime":301.02,"body":"felt this way, too. It's kind of like, I would,"},{"speaker":"Podcasting Means So Much to Me","startTime":301.35,"endTime":306.53999999999996,"body":"you know, hold this up against writers that write"},{"speaker":"Podcasting Means So Much to Me","startTime":301.35,"endTime":306.53999999999996,"body":"books, right. And then they'll say, oh, my gosh,"},{"speaker":"Podcasting Means So Much to Me","startTime":306.53999999999996,"endTime":314.85,"body":"that book is my baby. Like it took me nine months"},{"speaker":"Podcasting Means So Much to Me","startTime":306.53999999999996,"endTime":314.85,"body":"or 17 years to birth this thing into creation. And"},{"speaker":"Podcasting Means So Much to Me","startTime":314.85,"endTime":320.07,"body":"now I'm going to publish it, put it out there for"},{"speaker":"Podcasting Means So Much to Me","startTime":314.85,"endTime":320.07,"body":"people to look at it, read it, hold the cover,"},{"speaker":"Podcasting Means So Much to Me","startTime":320.07,"endTime":325.68,"body":"like have something tangible in their hands, but"},{"speaker":"Podcasting Means So Much to Me","startTime":320.07,"endTime":325.68,"body":"they're also going to judge it. And I feel the"},{"speaker":"Podcasting Means So Much to Me","startTime":325.68,"endTime":333.24,"body":"same way about podcasting. As a creative person,"},{"speaker":"Podcasting Means So Much to Me","startTime":325.68,"endTime":333.24,"body":"which you are, you may not consider yourself that"},{"speaker":"Podcasting Means So Much to Me","startTime":333.24,"endTime":337.47,"body":"if you're like crystal, I'm not the creative type."},{"speaker":"Podcasting Means So Much to Me","startTime":333.24,"endTime":337.47,"body":"Well, if you're creating content through your"},{"speaker":"Podcasting Means So Much to Me","startTime":337.47,"endTime":342.6,"body":"podcast, I'm going to go ahead and call you a"},{"speaker":"Podcasting Means So Much to Me","startTime":337.47,"endTime":342.6,"body":"creative person. Because it takes someone with"},{"speaker":"Podcasting Means So Much to Me","startTime":342.6,"endTime":349.20000000000005,"body":"imagination, especially those of you that are"},{"speaker":"Podcasting Means So Much to Me","startTime":342.6,"endTime":349.20000000000005,"body":"creating solo content, you're literally in a room"},{"speaker":"Podcasting Means So Much to Me","startTime":349.20000000000005,"endTime":356.13,"body":"by yourself with a microphone, having to imagine"},{"speaker":"Podcasting Means So Much to Me","startTime":349.20000000000005,"endTime":356.13,"body":"what someone on the other side of the microphone"},{"speaker":"Podcasting Means So Much to Me","startTime":356.13,"endTime":363.18,"body":"or the headphones are hearing. It's literally what"},{"speaker":"Podcasting Means So Much to Me","startTime":356.13,"endTime":363.18,"body":"I'm doing right now I'm imagining you going on"},{"speaker":"Podcasting Means So Much to Me","startTime":363.18,"endTime":369.81,"body":"your walk, or you're with your kids, or you're"},{"speaker":"Podcasting Means So Much to Me","startTime":363.18,"endTime":369.81,"body":"folding laundry or you just you know, leash up the"},{"speaker":"Podcasting Means So Much to Me","startTime":369.81,"endTime":375.6,"body":"dog and you're gonna go around the neighborhood."},{"speaker":"Podcasting Means So Much to Me","startTime":369.81,"endTime":375.6,"body":"Maybe you're driving like these are all the things"},{"speaker":"Podcasting Means So Much to Me","startTime":375.6,"endTime":383.1,"body":"that I imagine you're doing while you're listening"},{"speaker":"Podcasting Means So Much to Me","startTime":375.6,"endTime":383.1,"body":"to this. And it's a little scary for those of you"},{"speaker":"Podcasting Means So Much to Me","startTime":383.1,"endTime":391.53000000000003,"body":"that haven't really had that gut check moment of"},{"speaker":"Podcasting Means So Much to Me","startTime":383.1,"endTime":391.53000000000003,"body":"your podcast means something more than just"},{"speaker":"Podcasting Means So Much to Me","startTime":391.56,"endTime":396.39,"body":"recording something and putting it out there."},{"speaker":"Podcasting Means So Much to Me","startTime":391.56,"endTime":396.39,"body":"Because I know there's we have a whole spectrum."},{"speaker":"Podcasting Means So Much to Me","startTime":396.39,"endTime":401.64,"body":"We've talked about this in the last few episodes."},{"speaker":"Podcasting Means So Much to Me","startTime":396.39,"endTime":401.64,"body":"There's like a spectrum of where I see people"},{"speaker":"Podcasting Means So Much to Me","startTime":401.64,"endTime":409.26,"body":"falling in the podcast categories that listen to"},{"speaker":"Podcasting Means So Much to Me","startTime":401.64,"endTime":409.26,"body":"this show. It's like I've subcategorized listeners"},{"speaker":"Podcasting Means So Much to Me","startTime":409.26,"endTime":414.06,"body":"from those of you that are just in the planning"},{"speaker":"Podcasting Means So Much to Me","startTime":409.26,"endTime":414.06,"body":"stages, and you're thinking about creating a"},{"speaker":"Podcasting Means So Much to Me","startTime":414.06,"endTime":419.82,"body":"podcast and that goes all the way to those of you"},{"speaker":"Podcasting Means So Much to Me","startTime":414.06,"endTime":419.82,"body":"that are advanced, and you've been doing this for"},{"speaker":"Podcasting Means So Much to Me","startTime":419.82,"endTime":426.33,"body":"a few years. I mean, we have a whole range of"},{"speaker":"Podcasting Means So Much to Me","startTime":419.82,"endTime":426.33,"body":"people that listen to this podcast, but at the end"},{"speaker":"Podcasting Means So Much to Me","startTime":426.33,"endTime":432.54,"body":"of the day, the most important thing that I want"},{"speaker":"Podcasting Means So Much to Me","startTime":426.33,"endTime":432.54,"body":"to talk about today is why your podcast isn't"},{"speaker":"Podcasting Means So Much to Me","startTime":432.57,"endTime":438.48,"body":"growing. Now it's You have been around, maybe you"},{"speaker":"Podcasting Means So Much to Me","startTime":432.57,"endTime":438.48,"body":"heard it here on the podcast, you saw a post on"},{"speaker":"Podcasting Means So Much to Me","startTime":438.48,"endTime":444.72,"body":"social media, or maybe you got an email from me."},{"speaker":"Podcasting Means So Much to Me","startTime":438.48,"endTime":444.72,"body":"I'm doing a free training coming up in the next"},{"speaker":"Podcasting Means So Much to Me","startTime":444.72,"endTime":445.41,"body":"few weeks."},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":445.44,"endTime":448.41,"body":"So if"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":445.44,"endTime":448.41,"body":"you're listening to this in real time, it's"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":448.41,"endTime":453.6,"body":"actually just coming up. It's right around the"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":448.41,"endTime":453.6,"body":"corner. But you can go register for the four"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":453.6,"endTime":459.03000000000003,"body":"reasons your podcast isn't growing, and what to do"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":453.6,"endTime":459.03000000000003,"body":"about it. You can go to"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":459.06,"endTime":464.43,"body":"KrystalProffitt.com/training to register, but I'm"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":459.06,"endTime":464.43,"body":"going to have a link in the show notes and all the"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":464.43,"endTime":470.79,"body":"things trust me, if you're in this hemisphere of"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":464.43,"endTime":470.79,"body":"following me on the podcast, you will absolutely"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":470.79,"endTime":477.51,"body":"see information about this training. But what I"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":470.79,"endTime":477.51,"body":"wanted to do today is I wanted to take one of"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":477.51,"endTime":482.64,"body":"those things that I'm going to take, take teach,"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":477.51,"endTime":482.64,"body":"oh, gosh, I got tongue tied, all of a sudden, I'm"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":482.64,"endTime":488.49,"body":"going to take one of the reasons that I'm going to"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":482.64,"endTime":488.49,"body":"teach in that training. And we're going to get a"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":488.49,"endTime":492.48,"body":"little into it today. So if you're you've already"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":488.49,"endTime":492.48,"body":"signed up for the training, well, this is a"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":492.48,"endTime":497.31,"body":"preview of what you're going to get. But when you"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":492.48,"endTime":497.31,"body":"sign up for the training, you're going to get me"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":497.34000000000003,"endTime":501.81,"body":"on camera, you're going to get a full-blown"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":497.34000000000003,"endTime":501.81,"body":"presentation, you're going to have a chance to ask"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":501.81,"endTime":508.17,"body":"questions like it's the whole shebang. Whenever I"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":501.81,"endTime":508.17,"body":"do a live training, I go all out. And this one's"},{"speaker":"4 Reasons Your Podcast Isn't Growing Promo","startTime":508.17,"endTime":510.54,"body":"going to be really, really good."},{"speaker":"Not Knowing How to Ask People to Listen","startTime":510.96,"endTime":514.404,"body":"But I"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":510.96,"endTime":514.404,"body":"want to talk about what is going to be number"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":514.472,"endTime":520.619,"body":"three of the four reasons. And this one really"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":514.472,"endTime":520.619,"body":"hits home, especially because it has kind of"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":520.6859999999999,"endTime":526.9,"body":"evolved since I started podcasting to it's"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":520.6859999999999,"endTime":526.9,"body":"something a little bit different today. And we're"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":526.9680000000001,"endTime":533.452,"body":"gonna talk about that. But it's really based on"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":526.9680000000001,"endTime":533.452,"body":"the popularity of podcasts listening, it's a lot"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":533.52,"endTime":539.869,"body":"more mainstream. Even when I was starting, there"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":533.52,"endTime":539.869,"body":"were only about 500,000 podcast back in 2018."},{"speaker":"Not Knowing How to Ask People to Listen","startTime":539.937,"endTime":546.3530000000001,"body":"Isn't that nuts like that's, that's so crazy to me"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":539.937,"endTime":546.3530000000001,"body":"that there was only 500,000 in 2018. And now"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":546.421,"endTime":553.04,"body":"there's over 2 million. So you can see the growth"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":546.421,"endTime":553.04,"body":"in podcasting, all the spotlight and podcasting."},{"speaker":"Not Knowing How to Ask People to Listen","startTime":553.108,"endTime":559.6600000000001,"body":"But Reason number three that we're going to talk"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":553.108,"endTime":559.6600000000001,"body":"about is your podcast isn't growing, because you"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":559.7270000000001,"endTime":565.874,"body":"don't know how to ask people to listen to your"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":559.7270000000001,"endTime":565.874,"body":"show. And basically, it's podcast marketing,"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":565.942,"endTime":572.4929999999999,"body":"right? You don't know how to tell someone to pick"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":565.942,"endTime":572.4929999999999,"body":"up their phone and listen to your podcast other"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":572.5609999999999,"endTime":578.775,"body":"than saying, there's a new episode. Hope you"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":572.5609999999999,"endTime":578.775,"body":"listen. You some of you are like cringing right"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":578.8430000000001,"endTime":585.462,"body":"now. Because you're like, ah, that's what I do. Is"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":578.8430000000001,"endTime":585.462,"body":"that bad? Is that wrong? I see you, I know that"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":585.53,"endTime":592.284,"body":"you're there. I've done it too. Don't worry, which"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":585.53,"endTime":592.284,"body":"is why we're talking about this. And this is also"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":592.3520000000001,"endTime":599.174,"body":"one of the reasons why your podcast isn't growing,"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":592.3520000000001,"endTime":599.174,"body":"you find yourself totally annoyed by the number of"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":599.242,"endTime":605.9290000000001,"body":"times that you say there's a new show, you should"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":599.242,"endTime":605.9290000000001,"body":"go listen to it. But then nothing happens. No one"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":605.996,"endTime":612.548,"body":"listens. And you're left wondering why not like"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":605.996,"endTime":612.548,"body":"what did I do? Right? Like it's almost this like,"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":612.616,"endTime":619.303,"body":"shameful experience of like, I did the thing that"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":612.616,"endTime":619.303,"body":"crystal told me to do. I'm consistent. I show up,"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":619.37,"endTime":625.99,"body":"I post I publish, I edit I do all the things, why"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":619.37,"endTime":625.99,"body":"is my show not growing? Maybe you don't know how"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":626.057,"endTime":632.4739999999999,"body":"to tell your people to listen to it. So in the"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":626.057,"endTime":632.4739999999999,"body":"training, we're going to go a lot more in depth."},{"speaker":"Not Knowing How to Ask People to Listen","startTime":632.5409999999999,"endTime":639.0930000000001,"body":"But for those of you that just want a quick fix,"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":632.5409999999999,"endTime":639.0930000000001,"body":"right? I get it everyone wants a magic bullet to"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":639.1610000000001,"endTime":644.4300000000001,"body":"really figure out like, well, how can I change"},{"speaker":"Not Knowing How to Ask People to Listen","startTime":639.1610000000001,"endTime":644.4300000000001,"body":"this? How can I make this work?"},{"speaker":"What to Do About It","startTime":644.4300000000001,"endTime":649.717,"body":"Here's what to do about it."},{"speaker":"What to Do About It","startTime":644.4300000000001,"endTime":649.717,"body":"If you're feeling awkward or weird about promoting"},{"speaker":"What to Do About It","startTime":649.784,"endTime":656.359,"body":"your own content, we must fix it this year. Don't"},{"speaker":"What to Do About It","startTime":649.784,"endTime":656.359,"body":"let 2022 be the year that you still walk around"},{"speaker":"What to Do About It","startTime":656.427,"endTime":663.1370000000001,"body":"saying well, my show isn't growing, but I'm just"},{"speaker":"What to Do About It","startTime":656.427,"endTime":663.1370000000001,"body":"still posting, I'm still showing up. It's not good"},{"speaker":"What to Do About It","startTime":663.205,"endTime":669.645,"body":"enough. Okay. It is like having the best kept"},{"speaker":"What to Do About It","startTime":663.205,"endTime":669.645,"body":"secret from your audience, but you don't know how"},{"speaker":"What to Do About It","startTime":669.712,"endTime":676.0840000000001,"body":"to tell them about it, your content could be so"},{"speaker":"What to Do About It","startTime":669.712,"endTime":676.0840000000001,"body":"freaking amazing. But if you can't tell people"},{"speaker":"What to Do About It","startTime":676.152,"endTime":682.659,"body":"about it, it doesn't matter. It really doesn't."},{"speaker":"What to Do About It","startTime":676.152,"endTime":682.659,"body":"You might as well not even create the content if"},{"speaker":"What to Do About It","startTime":682.727,"endTime":689.505,"body":"you can't tell people about it. So I hope that you"},{"speaker":"What to Do About It","startTime":682.727,"endTime":689.505,"body":"come to the live training where I'm going to give"},{"speaker":"What to Do About It","startTime":689.573,"endTime":696.215,"body":"you a little bit more tips and some strategies for"},{"speaker":"What to Do About It","startTime":689.573,"endTime":696.215,"body":"how you can up your game for podcast marketing,"},{"speaker":"What to Do About It","startTime":696.283,"endTime":702.79,"body":"how you can get more comfortable. But the bottom"},{"speaker":"What to Do About It","startTime":696.283,"endTime":702.79,"body":"line is is what I'm going to tell you there but"},{"speaker":"What to Do About It","startTime":702.8580000000001,"endTime":709.636,"body":"I'm going to go a lot more in depth is you have to"},{"speaker":"What to Do About It","startTime":702.8580000000001,"endTime":709.636,"body":"add value. Why? Why should someone listen to your"},{"speaker":"What to Do About It","startTime":709.704,"endTime":716.076,"body":"podcast? It's It's really that simple. Whenever"},{"speaker":"What to Do About It","startTime":709.704,"endTime":716.076,"body":"someone comes to me and says, My podcast isn't"},{"speaker":"What to Do About It","startTime":716.143,"endTime":722.583,"body":"growing, and I asked them I always asked that"},{"speaker":"What to Do About It","startTime":716.143,"endTime":722.583,"body":"follow up questions like well, what are you doing"},{"speaker":"What to Do About It","startTime":722.65,"endTime":729.022,"body":"to promote your show? Somebody says it's not"},{"speaker":"What to Do About It","startTime":722.65,"endTime":729.022,"body":"working. I check my stats are the same. I'm still"},{"speaker":"What to Do About It","startTime":729.09,"endTime":735.529,"body":"posting what are you doing to promote your show?"},{"speaker":"What to Do About It","startTime":729.09,"endTime":735.529,"body":"Well, I post on social Okay, well show me your"},{"speaker":"What to Do About It","startTime":735.597,"endTime":742.104,"body":"Instagram or show me your Facebook group or show"},{"speaker":"What to Do About It","startTime":735.597,"endTime":742.104,"body":"me your email like What are you actually doing?"},{"speaker":"What to Do About It","startTime":742.172,"endTime":748.95,"body":"And I will see, it's literally a graphic. They're"},{"speaker":"What to Do About It","startTime":742.172,"endTime":748.95,"body":"not in it. It's just a post that was probably from"},{"speaker":"What to Do About It","startTime":749.018,"endTime":755.457,"body":"an auto publisher. We'll talk about that to the"},{"speaker":"What to Do About It","startTime":749.018,"endTime":755.457,"body":"training. But it's something that was like auto"},{"speaker":"What to Do About It","startTime":755.525,"endTime":761.964,"body":"publish to their social media account, because"},{"speaker":"What to Do About It","startTime":755.525,"endTime":761.964,"body":"they're like, Oh, well, that's just easier. It's"},{"speaker":"What to Do About It","startTime":762.032,"endTime":768.539,"body":"just easier. If I let it auto publish for me. You"},{"speaker":"What to Do About It","startTime":762.032,"endTime":768.539,"body":"know, my, my social media manager does that or"},{"speaker":"What to Do About It","startTime":768.607,"endTime":774.03,"body":"some automated tool does that. This may be the key"},{"speaker":"What to Do About It","startTime":768.607,"endTime":774.03,"body":"to your growth being stunted."},{"speaker":"Don't Outsource Everything","startTime":774.03,"endTime":778.464,"body":"You can't outsource"},{"speaker":"Don't Outsource Everything","startTime":774.03,"endTime":778.464,"body":"everything. Let me say it again, for the people in"},{"speaker":"Don't Outsource Everything","startTime":778.527,"endTime":784.672,"body":"the back. You cannot outsource everything. And"},{"speaker":"Don't Outsource Everything","startTime":778.527,"endTime":784.672,"body":"unless you have hired someone that knows marketing"},{"speaker":"Don't Outsource Everything","startTime":784.735,"endTime":791.133,"body":"really, really well. I would recommend that you do"},{"speaker":"Don't Outsource Everything","startTime":784.735,"endTime":791.133,"body":"not outsource your podcast marketing. Yeah, that's"},{"speaker":"Don't Outsource Everything","startTime":791.196,"endTime":797.341,"body":"right. You heard me, you heard me, don't outsource"},{"speaker":"Don't Outsource Everything","startTime":791.196,"endTime":797.341,"body":"your podcast marketing, I would rather see you"},{"speaker":"Don't Outsource Everything","startTime":797.404,"endTime":803.422,"body":"hire someone to help you with your show notes."},{"speaker":"Don't Outsource Everything","startTime":797.404,"endTime":803.422,"body":"Hire someone to help you with your editing, hire"},{"speaker":"Don't Outsource Everything","startTime":803.485,"endTime":809.566,"body":"someone to help you with your launch if you want"},{"speaker":"Don't Outsource Everything","startTime":803.485,"endTime":809.566,"body":"to, but do not outsource your marketing. Unless"},{"speaker":"Don't Outsource Everything","startTime":809.63,"endTime":815.711,"body":"you know someone that is really damn good. Like,"},{"speaker":"Don't Outsource Everything","startTime":809.63,"endTime":815.711,"body":"you know, they're going to get you results. And"},{"speaker":"Don't Outsource Everything","startTime":815.774,"endTime":822.109,"body":"the reason why is because they're not going to be"},{"speaker":"Don't Outsource Everything","startTime":815.774,"endTime":822.109,"body":"as invested in your podcast as you are. That's the"},{"speaker":"Don't Outsource Everything","startTime":822.172,"endTime":827.936,"body":"bottom line. If you tell someone like oh, yeah,"},{"speaker":"Don't Outsource Everything","startTime":822.172,"endTime":827.936,"body":"you know, we have to post on social because"},{"speaker":"Don't Outsource Everything","startTime":828.0,"endTime":834.144,"body":"somebody out there in the universe said that you"},{"speaker":"Don't Outsource Everything","startTime":828.0,"endTime":834.144,"body":"have to post on social, and you have to just say"},{"speaker":"Don't Outsource Everything","startTime":834.208,"endTime":840.289,"body":"there's new episode go, Listen, this is why it's"},{"speaker":"Don't Outsource Everything","startTime":834.208,"endTime":840.289,"body":"not growing. And I'm not gonna get into I'm not"},{"speaker":"Don't Outsource Everything","startTime":840.352,"endTime":846.37,"body":"Oh, oh, you hear series. She's She's screaming at"},{"speaker":"Don't Outsource Everything","startTime":840.352,"endTime":846.37,"body":"me right now, because I'm getting fired up. I"},{"speaker":"Don't Outsource Everything","startTime":846.433,"endTime":852.705,"body":"don't know where she heard that. But here, let me"},{"speaker":"Don't Outsource Everything","startTime":846.433,"endTime":852.705,"body":"she's like wake read felt they were you screaming"},{"speaker":"Don't Outsource Everything","startTime":852.768,"endTime":858.849,"body":"at I did to get it all this conversation, Oh, I"},{"speaker":"Don't Outsource Everything","startTime":852.768,"endTime":858.849,"body":"get so frustrated because people come to me. And"},{"speaker":"Don't Outsource Everything","startTime":858.912,"endTime":864.677,"body":"they say I've outsourced everything in my"},{"speaker":"Don't Outsource Everything","startTime":858.912,"endTime":864.677,"body":"business. Because it's what I was told to do, I'm"},{"speaker":"Don't Outsource Everything","startTime":864.74,"endTime":870.821,"body":"supposed to just create the content, and then"},{"speaker":"Don't Outsource Everything","startTime":864.74,"endTime":870.821,"body":"watch everything grow by the millions and millions"},{"speaker":"Don't Outsource Everything","startTime":870.885,"endTime":876.776,"body":"of downloads that are gonna come. It's really not"},{"speaker":"Don't Outsource Everything","startTime":870.885,"endTime":876.776,"body":"how it happens. It's really not. And as the"},{"speaker":"Don't Outsource Everything","startTime":876.839,"endTime":883.047,"body":"creator that is you have your show, you are having"},{"speaker":"Don't Outsource Everything","startTime":876.839,"endTime":883.047,"body":"the conversations with your guests, you are the"},{"speaker":"Don't Outsource Everything","startTime":883.11,"endTime":889.255,"body":"one that is creating the solo episodes, you are"},{"speaker":"Don't Outsource Everything","startTime":883.11,"endTime":889.255,"body":"the one that's doing the planning, you're the one"},{"speaker":"Don't Outsource Everything","startTime":889.318,"endTime":895.653,"body":"that's creating the content, you already have this"},{"speaker":"Don't Outsource Everything","startTime":889.318,"endTime":895.653,"body":"marketing knowledge in your brain, it is possibly"},{"speaker":"Don't Outsource Everything","startTime":895.716,"endTime":901.861,"body":"ingrained in you on a deeper level than you can"},{"speaker":"Don't Outsource Everything","startTime":895.716,"endTime":901.861,"body":"even imagine. Because if you're planning content,"},{"speaker":"Don't Outsource Everything","startTime":901.924,"endTime":907.878,"body":"and then you're recording the content, then you're"},{"speaker":"Don't Outsource Everything","startTime":901.924,"endTime":907.878,"body":"editing the content. By the time it gets to"},{"speaker":"Don't Outsource Everything","startTime":907.942,"endTime":914.276,"body":"marketing, you already have it all on your brain."},{"speaker":"Don't Outsource Everything","startTime":907.942,"endTime":914.276,"body":"It's like you've gone through four different rough"},{"speaker":"Don't Outsource Everything","startTime":914.34,"endTime":920.167,"body":"drafts of what you really want to say about this"},{"speaker":"Don't Outsource Everything","startTime":914.34,"endTime":920.167,"body":"piece of audio, you should be able to do it"},{"speaker":"Don't Outsource Everything","startTime":920.231,"endTime":926.1850000000001,"body":"really, really easily. You should be able to say"},{"speaker":"Don't Outsource Everything","startTime":920.231,"endTime":926.1850000000001,"body":"you know what, if you listen to this episode,"},{"speaker":"Don't Outsource Everything","startTime":926.249,"endTime":932.52,"body":"you're going to get boom, boom, boom. And that's"},{"speaker":"Don't Outsource Everything","startTime":926.249,"endTime":932.52,"body":"it. That's all you have to say on social, it's not"},{"speaker":"Don't Outsource Everything","startTime":932.583,"endTime":938.791,"body":"listen to my episode, it's, Hey, here's why you"},{"speaker":"Don't Outsource Everything","startTime":932.583,"endTime":938.791,"body":"should listen to it. This episode is gonna get you"},{"speaker":"Don't Outsource Everything","startTime":938.854,"endTime":944.999,"body":"so motivated to understand how you can talk about"},{"speaker":"Don't Outsource Everything","startTime":938.854,"endTime":944.999,"body":"your podcast, or understand the reasons why you"},{"speaker":"Don't Outsource Everything","startTime":945.062,"endTime":951.333,"body":"shouldn't outsource all of your podcast marketing,"},{"speaker":"Don't Outsource Everything","startTime":945.062,"endTime":951.333,"body":"either one of those are good things that I could"},{"speaker":"Don't Outsource Everything","startTime":951.397,"endTime":957.415,"body":"say about this podcast episode. But you have to"},{"speaker":"Don't Outsource Everything","startTime":951.397,"endTime":957.415,"body":"just stop being lazy. That's really what it is."},{"speaker":"Don't Outsource Everything","startTime":957.478,"endTime":963.749,"body":"I'm just gonna call it out. Stop being lazy with"},{"speaker":"Don't Outsource Everything","startTime":957.478,"endTime":963.749,"body":"your marketing. That's what you're doing. And it's"},{"speaker":"Don't Outsource Everything","startTime":963.813,"endTime":969.957,"body":"one of the reasons why your show isn't growing the"},{"speaker":"Don't Outsource Everything","startTime":963.813,"endTime":969.957,"body":"way that you want it to. Don't get me wrong, I"},{"speaker":"Don't Outsource Everything","startTime":970.02,"endTime":976.038,"body":"love and automation. Oh my gosh, you should see"},{"speaker":"Don't Outsource Everything","startTime":970.02,"endTime":976.038,"body":"the back end of my business and how much I have"},{"speaker":"Don't Outsource Everything","startTime":976.102,"endTime":982.183,"body":"automated. But when it comes to my marketing,"},{"speaker":"Don't Outsource Everything","startTime":976.102,"endTime":982.183,"body":"that's all in house. That's all me. Because like I"},{"speaker":"Don't Outsource Everything","startTime":982.246,"endTime":988.644,"body":"said, I've already gone through several iterations"},{"speaker":"Don't Outsource Everything","startTime":982.246,"endTime":988.644,"body":"of what the episode is about that when it comes to"},{"speaker":"Don't Outsource Everything","startTime":988.707,"endTime":994.725,"body":"posting on social when it comes to writing that"},{"speaker":"Don't Outsource Everything","startTime":988.707,"endTime":994.725,"body":"email that goes to my list every single week. I"},{"speaker":"Don't Outsource Everything","startTime":994.788,"endTime":1000.933,"body":"know exactly what I want to say about my content."},{"speaker":"Don't Outsource Everything","startTime":994.788,"endTime":1000.933,"body":"And this is some if you're not good at it, then"},{"speaker":"Don't Outsource Everything","startTime":1000.996,"endTime":1006.951,"body":"maybe you should practice. Maybe you should, you"},{"speaker":"Don't Outsource Everything","startTime":1000.996,"endTime":1006.951,"body":"know, take read a marketing book, I have some"},{"speaker":"Don't Outsource Everything","startTime":1007.014,"endTime":1013.095,"body":"great suggestions, reach out to me, send me an"},{"speaker":"Don't Outsource Everything","startTime":1007.014,"endTime":1013.095,"body":"email, send me a DM I'll share with you all of my"},{"speaker":"Don't Outsource Everything","startTime":1013.159,"endTime":1019.493,"body":"favorite marketing books. But you, as the creator"},{"speaker":"Don't Outsource Everything","startTime":1013.159,"endTime":1019.493,"body":"have to get more comfortable sharing your content,"},{"speaker":"Don't Outsource Everything","startTime":1019.557,"endTime":1025.4479999999999,"body":"sharing the value that you're adding. And if you"},{"speaker":"Don't Outsource Everything","startTime":1019.557,"endTime":1025.4479999999999,"body":"don't know what that is, please come to this"},{"speaker":"Don't Outsource Everything","startTime":1025.511,"endTime":1031.529,"body":"training. It's going to be so helpful for you"},{"speaker":"Don't Outsource Everything","startTime":1025.511,"endTime":1031.529,"body":"again, it's called for reasons your podcast isn't"},{"speaker":"Don't Outsource Everything","startTime":1031.592,"endTime":1037.9270000000001,"body":"growing and what to do about it. It's going to be"},{"speaker":"Don't Outsource Everything","startTime":1031.592,"endTime":1037.9270000000001,"body":"really crucial to your podcast access in 2022. For"},{"speaker":"Don't Outsource Everything","startTime":1037.99,"endTime":1043.8809999999999,"body":"you to be able to talk about your show with"},{"speaker":"Don't Outsource Everything","startTime":1037.99,"endTime":1043.8809999999999,"body":"confidence to this is a whole other thing is like"},{"speaker":"Don't Outsource Everything","startTime":1043.9450000000002,"endTime":1050.089,"body":"not just, Hey guys, I think yeah, I put out a new"},{"speaker":"Don't Outsource Everything","startTime":1043.9450000000002,"endTime":1050.089,"body":"episode. And yeah, I think that you should, you"},{"speaker":"Don't Outsource Everything","startTime":1050.152,"endTime":1056.297,"body":"should go listen to it. It sounds like that kid"},{"speaker":"Don't Outsource Everything","startTime":1050.152,"endTime":1056.297,"body":"that's like sitting in the corner like whispering"},{"speaker":"Don't Outsource Everything","startTime":1056.3600000000001,"endTime":1062.441,"body":"and you're the teacher and you're like, Hey, can"},{"speaker":"Don't Outsource Everything","startTime":1056.3600000000001,"endTime":1062.441,"body":"you can you speak up? I can't understand you or"},{"speaker":"Don't Outsource Everything","startTime":1062.505,"endTime":1068.2060000000001,"body":"look me in the eye. I can't, I can't hear what"},{"speaker":"Don't Outsource Everything","startTime":1062.505,"endTime":1068.2060000000001,"body":"you're saying. You have to have confidence,"},{"speaker":"Don't Outsource Everything","startTime":1068.269,"endTime":1069.98,"body":"confidence in your content."},{"speaker":"Outro","startTime":1069.98,"endTime":1076.475,"body":"Maybe that should be my slogan of the year"},{"speaker":"Outro","startTime":1069.98,"endTime":1076.475,"body":"confidence in your content. It's got a nice ring"},{"speaker":"Outro","startTime":1076.547,"endTime":1083.328,"body":"to it, right? But I want you to have this. So"},{"speaker":"Outro","startTime":1076.547,"endTime":1083.328,"body":"again, go sign up for the training, it's going to"},{"speaker":"Outro","startTime":1083.4,"endTime":1088.967,"body":"be linked in the show notes, go to"},{"speaker":"Outro","startTime":1083.4,"endTime":1088.967,"body":"KrystalProffitt.com/episode323. I kept this"},{"speaker":"Outro","startTime":1089.039,"endTime":1095.5349999999999,"body":"episode short today because I wanted to leave so"},{"speaker":"Outro","startTime":1089.039,"endTime":1095.5349999999999,"body":"much good stuff, for those of you that are"},{"speaker":"Outro","startTime":1095.606,"endTime":1102.673,"body":"attending the training. So go register, sign up,"},{"speaker":"Outro","startTime":1095.606,"endTime":1102.673,"body":"and I hope that you attend and learn all about the"},{"speaker":"Outro","startTime":1102.7440000000001,"endTime":1109.5259999999998,"body":"reasons why most podcasters stopped growing and"},{"speaker":"Outro","startTime":1102.7440000000001,"endTime":1109.5259999999998,"body":"what you can do about it. But that's all I have"},{"speaker":"Outro","startTime":1109.597,"endTime":1116.2359999999999,"body":"for you today. So if this is your first time"},{"speaker":"Outro","startTime":1109.597,"endTime":1116.2359999999999,"body":"tuning in, make sure you subscribe or follow the"},{"speaker":"Outro","startTime":1116.307,"endTime":1122.8029999999999,"body":"podcast wherever you're listening. And I want to"},{"speaker":"Outro","startTime":1116.307,"endTime":1122.8029999999999,"body":"see you in the training. Again, show notes"},{"speaker":"Outro","startTime":1122.874,"endTime":1129.799,"body":"KrystalProffitt.com/episode323 And as always"},{"speaker":"Outro","startTime":1122.874,"endTime":1129.799,"body":"remember, keep it up. We all have to start somewhere"}]}