{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.99,"endTime":139.945,"body":"Do you have an online"},{"speaker":"Intro","startTime":135.99,"endTime":139.945,"body":"business? Do you want to create"},{"speaker":"Intro","startTime":140.02,"endTime":144.647,"body":"one? Are you in the process of"},{"speaker":"Intro","startTime":140.02,"endTime":144.647,"body":"building your empire? Or if so,"},{"speaker":"Intro","startTime":144.722,"endTime":149.05,"body":"you are going to absolutely love"},{"speaker":"Intro","startTime":144.722,"endTime":149.05,"body":"today's conversation with"},{"speaker":"Intro","startTime":149.125,"endTime":153.752,"body":"deadline funnel founder, Jack"},{"speaker":"Intro","startTime":149.125,"endTime":153.752,"body":"born, we had so much fun in this"},{"speaker":"Intro","startTime":153.827,"endTime":157.931,"body":"conversation talking about"},{"speaker":"Intro","startTime":153.827,"endTime":157.931,"body":"authentic marketing and what"},{"speaker":"Intro","startTime":158.006,"endTime":162.708,"body":"it's like to create businesses"},{"speaker":"Intro","startTime":158.006,"endTime":162.708,"body":"and create a product that people"},{"speaker":"Intro","startTime":162.78300000000002,"endTime":167.41,"body":"need, that people actually want"},{"speaker":"Intro","startTime":162.78300000000002,"endTime":167.41,"body":"to buy and that your customers"},{"speaker":"Intro","startTime":167.484,"endTime":171.51500000000001,"body":"are excited to talk about. So I"},{"speaker":"Intro","startTime":167.484,"endTime":171.51500000000001,"body":"hope you enjoy today's"},{"speaker":"Intro","startTime":171.589,"endTime":176.067,"body":"conversation with Jack Born."},{"speaker":"Intro","startTime":171.589,"endTime":176.067,"body":"Welcome to the Proffitt Podcast"},{"speaker":"Intro","startTime":176.142,"endTime":180.993,"body":"where we teach entrepreneurs how"},{"speaker":"Intro","startTime":176.142,"endTime":180.993,"body":"to start launch and market their"},{"speaker":"Intro","startTime":181.068,"endTime":185.62,"body":"podcast. I'm your host, Krystal,"},{"speaker":"Intro","startTime":181.068,"endTime":185.62,"body":"Proffitt, and I'm so excited"},{"speaker":"Intro","startTime":185.695,"endTime":189.8,"body":"that you're here. Thanks for"},{"speaker":"Intro","startTime":185.695,"endTime":189.8,"body":"hanging out with me today."},{"speaker":"Intro","startTime":189.874,"endTime":194.054,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":189.874,"endTime":194.054,"body":"figure out the world of"},{"speaker":"Intro","startTime":194.12800000000001,"endTime":198.457,"body":"podcasting, think of this show"},{"speaker":"Intro","startTime":194.12800000000001,"endTime":198.457,"body":"as the time saving shortcut"},{"speaker":"Intro","startTime":198.532,"endTime":203.01,"body":"you've been looking for. So"},{"speaker":"Intro","startTime":198.532,"endTime":203.01,"body":"let's get right to it, shall we?"},{"speaker":"Krystal Proffitt","startTime":203.01,"endTime":206.346,"body":"Alright,"},{"speaker":"Krystal Proffitt","startTime":203.01,"endTime":206.346,"body":"Proffitt Podcast listeners. I'm"},{"speaker":"Krystal Proffitt","startTime":206.429,"endTime":211.267,"body":"so excited for Jack to be"},{"speaker":"Krystal Proffitt","startTime":206.429,"endTime":211.267,"body":"joining us today from Australia."},{"speaker":"Krystal Proffitt","startTime":211.351,"endTime":213.77,"body":"So welcome to the show. Jack,"},{"speaker":"Jack Born","startTime":213.81,"endTime":216.63,"body":"great to be here. I"},{"speaker":"Jack Born","startTime":213.81,"endTime":216.63,"body":"think everyone will quickly"},{"speaker":"Jack Born","startTime":216.63,"endTime":219.48000000000002,"body":"recognize I don't have the"},{"speaker":"Jack Born","startTime":216.63,"endTime":219.48000000000002,"body":"Aussie accent. So sorry for the"},{"speaker":"Jack Born","startTime":219.48000000000002,"endTime":223.47,"body":"curveball. But I'm a US citizen,"},{"speaker":"Jack Born","startTime":219.48000000000002,"endTime":223.47,"body":"we moved. We took my family"},{"speaker":"Jack Born","startTime":223.47,"endTime":227.25,"body":"three years ago. And we"},{"speaker":"Jack Born","startTime":223.47,"endTime":227.25,"body":"hightailed it to Australia"},{"speaker":"Jack Born","startTime":227.46,"endTime":230.79000000000002,"body":"didn't know COVID was happening."},{"speaker":"Jack Born","startTime":227.46,"endTime":230.79000000000002,"body":"But it turned out to be a good"},{"speaker":"Jack Born","startTime":230.79000000000002,"endTime":232.07999999999998,"body":"place to hide out for a bit."},{"speaker":"Krystal Proffitt","startTime":232.32,"endTime":234.81,"body":"Yeah, that's"},{"speaker":"Krystal Proffitt","startTime":232.32,"endTime":234.81,"body":"awesome. And I'm so I'm so glad"},{"speaker":"Krystal Proffitt","startTime":234.81,"endTime":237.66000000000003,"body":"that we're getting to have"},{"speaker":"Krystal Proffitt","startTime":234.81,"endTime":237.66000000000003,"body":"another conversation Jack. And I"},{"speaker":"Krystal Proffitt","startTime":237.66000000000003,"endTime":240.54000000000002,"body":"actually, you'll have to go"},{"speaker":"Krystal Proffitt","startTime":237.66000000000003,"endTime":240.54000000000002,"body":"check out and I'm gonna link in"},{"speaker":"Krystal Proffitt","startTime":240.54000000000002,"endTime":244.14,"body":"the show notes too. We had an"},{"speaker":"Krystal Proffitt","startTime":240.54000000000002,"endTime":244.14,"body":"incredible conversation about"},{"speaker":"Krystal Proffitt","startTime":244.14,"endTime":248.34,"body":"podcasting and content creation"},{"speaker":"Krystal Proffitt","startTime":244.14,"endTime":248.34,"body":"over on the deadline funnels,"},{"speaker":"Krystal Proffitt","startTime":248.34,"endTime":251.01,"body":"YouTube channels. So I'm gonna"},{"speaker":"Krystal Proffitt","startTime":248.34,"endTime":251.01,"body":"link to that in the show notes."},{"speaker":"Krystal Proffitt","startTime":251.01,"endTime":255.15,"body":"It was so fun. But today, I"},{"speaker":"Krystal Proffitt","startTime":251.01,"endTime":255.15,"body":"really wanted to have jack on"},{"speaker":"Krystal Proffitt","startTime":255.15,"endTime":259.11,"body":"the podcast to talk about"},{"speaker":"Krystal Proffitt","startTime":255.15,"endTime":259.11,"body":"marketing. It's something that"},{"speaker":"Krystal Proffitt","startTime":259.14,"endTime":262.02,"body":"everybody knows I love. I always"},{"speaker":"Krystal Proffitt","startTime":259.14,"endTime":262.02,"body":"talk about marketing, but"},{"speaker":"Krystal Proffitt","startTime":262.11,"endTime":265.77,"body":"specifically authentic"},{"speaker":"Krystal Proffitt","startTime":262.11,"endTime":265.77,"body":"marketing, because I wanted to"},{"speaker":"Krystal Proffitt","startTime":265.8,"endTime":268.98,"body":"just give you a bunch of kudos,"},{"speaker":"Krystal Proffitt","startTime":265.8,"endTime":268.98,"body":"Jack, because with deadline"},{"speaker":"Krystal Proffitt","startTime":268.98,"endTime":272.43,"body":"funnel, I think that this is"},{"speaker":"Krystal Proffitt","startTime":268.98,"endTime":272.43,"body":"something that y'all do. So"},{"speaker":"Krystal Proffitt","startTime":272.43,"endTime":275.70000000000005,"body":"well. But I'm curious, where"},{"speaker":"Krystal Proffitt","startTime":272.43,"endTime":275.70000000000005,"body":"does that stem from? Did you"},{"speaker":"Krystal Proffitt","startTime":275.70000000000005,"endTime":278.94,"body":"have a really bad experience in"},{"speaker":"Krystal Proffitt","startTime":275.70000000000005,"endTime":278.94,"body":"the past? And you're like, I"},{"speaker":"Krystal Proffitt","startTime":278.94,"endTime":281.64,"body":"never want that to happen to my"},{"speaker":"Krystal Proffitt","startTime":278.94,"endTime":281.64,"body":"customers? Like, where does that"},{"speaker":"Krystal Proffitt","startTime":281.64,"endTime":282.36,"body":"come from?"},{"speaker":"Jack Born","startTime":282.69,"endTime":284.97,"body":"Yeah, I you know,"},{"speaker":"Jack Born","startTime":282.69,"endTime":284.97,"body":"I've never thought about that"},{"speaker":"Jack Born","startTime":284.97,"endTime":288.36,"body":"question. But you know, now that"},{"speaker":"Jack Born","startTime":284.97,"endTime":288.36,"body":"now that you're asking it, I"},{"speaker":"Jack Born","startTime":288.36,"endTime":292.83000000000004,"body":"think that so I came up in when"},{"speaker":"Jack Born","startTime":288.36,"endTime":292.83000000000004,"body":"internet marketing was like,"},{"speaker":"Jack Born","startTime":292.83000000000004,"endTime":297.18,"body":"really in its early stages. And"},{"speaker":"Jack Born","startTime":292.83000000000004,"endTime":297.18,"body":"I've seen the evolution and"},{"speaker":"Jack Born","startTime":297.18,"endTime":300.21000000000004,"body":"where we're at these days is"},{"speaker":"Jack Born","startTime":297.18,"endTime":300.21000000000004,"body":"much better. There's a lot more"},{"speaker":"Jack Born","startTime":300.53999999999996,"endTime":303.42,"body":"heart centered entrepreneurs, I"},{"speaker":"Jack Born","startTime":300.53999999999996,"endTime":303.42,"body":"think, you know, your audience"},{"speaker":"Jack Born","startTime":303.42,"endTime":307.20000000000005,"body":"is probably full of people who"},{"speaker":"Jack Born","startTime":303.42,"endTime":307.20000000000005,"body":"really just want to reach a wide"},{"speaker":"Jack Born","startTime":307.20000000000005,"endTime":309.93,"body":"audience, they've got a message"},{"speaker":"Jack Born","startTime":307.20000000000005,"endTime":309.93,"body":"to get out into the world, you"},{"speaker":"Jack Born","startTime":309.93,"endTime":313.83000000000004,"body":"know, there, there was a little"},{"speaker":"Jack Born","startTime":309.93,"endTime":313.83000000000004,"body":"bit more of a sort of an edge or"},{"speaker":"Jack Born","startTime":313.83000000000004,"endTime":317.82,"body":"a ruthlessness to early days"},{"speaker":"Jack Born","startTime":313.83000000000004,"endTime":317.82,"body":"internet marketing. And I think,"},{"speaker":"Jack Born","startTime":318.63,"endTime":321.78,"body":"you know, I'm glad that I saw"},{"speaker":"Jack Born","startTime":318.63,"endTime":321.78,"body":"those days. But I think that"},{"speaker":"Jack Born","startTime":321.78,"endTime":326.34000000000003,"body":"really shaped me in terms of not"},{"speaker":"Jack Born","startTime":321.78,"endTime":326.34000000000003,"body":"wanting to emulate that. And"},{"speaker":"Jack Born","startTime":326.34000000000003,"endTime":329.49,"body":"just trying to, you know, get"},{"speaker":"Jack Born","startTime":326.34000000000003,"endTime":329.49,"body":"the message across, but come"},{"speaker":"Jack Born","startTime":329.49,"endTime":333.09000000000003,"body":"across in a way where people can"},{"speaker":"Jack Born","startTime":329.49,"endTime":333.09000000000003,"body":"really sense that this is this"},{"speaker":"Jack Born","startTime":333.09000000000003,"endTime":336.51,"body":"is true, and this is real. And,"},{"speaker":"Jack Born","startTime":333.09000000000003,"endTime":336.51,"body":"and I know that it's a struggle,"},{"speaker":"Jack Born","startTime":336.51,"endTime":338.88,"body":"you and I were talking just"},{"speaker":"Jack Born","startTime":336.51,"endTime":338.88,"body":"before we hit record, that's a"},{"speaker":"Jack Born","startTime":338.88,"endTime":342.84000000000003,"body":"struggle for a lot of people"},{"speaker":"Jack Born","startTime":338.88,"endTime":342.84000000000003,"body":"where they think look, you know,"},{"speaker":"Jack Born","startTime":342.84000000000003,"endTime":345.09000000000003,"body":"I want to spread the word, but"},{"speaker":"Jack Born","startTime":342.84000000000003,"endTime":345.09000000000003,"body":"I'm not the type of person who"},{"speaker":"Jack Born","startTime":345.09000000000003,"endTime":348.78,"body":"likes to talk about myself all"},{"speaker":"Jack Born","startTime":345.09000000000003,"endTime":348.78,"body":"the time and brag and talk about"},{"speaker":"Jack Born","startTime":348.78,"endTime":352.38,"body":"how great I am. And it's a"},{"speaker":"Jack Born","startTime":348.78,"endTime":352.38,"body":"sometimes people struggle with"},{"speaker":"Jack Born","startTime":352.38,"endTime":355.65,"body":"that. And so that's, that's,"},{"speaker":"Jack Born","startTime":352.38,"endTime":355.65,"body":"that's a real challenge. And so"},{"speaker":"Jack Born","startTime":355.65,"endTime":359.07,"body":"I think when it comes to, you"},{"speaker":"Jack Born","startTime":355.65,"endTime":359.07,"body":"know, marketing, a lot of"},{"speaker":"Jack Born","startTime":359.07,"endTime":362.67,"body":"creators know what they want to"},{"speaker":"Jack Born","startTime":359.07,"endTime":362.67,"body":"say to their audience. And they"},{"speaker":"Jack Born","startTime":362.67,"endTime":365.52,"body":"know they have a, they have a"},{"speaker":"Jack Born","startTime":362.67,"endTime":365.52,"body":"mission, they've got something"},{"speaker":"Jack Born","startTime":365.52,"endTime":367.8,"body":"that they want to tell the"},{"speaker":"Jack Born","startTime":365.52,"endTime":367.8,"body":"world, they know that they're"},{"speaker":"Jack Born","startTime":367.8,"endTime":371.46000000000004,"body":"changing lives, but they're not"},{"speaker":"Jack Born","startTime":367.8,"endTime":371.46000000000004,"body":"used to talking about their"},{"speaker":"Jack Born","startTime":371.52,"endTime":374.94,"body":"themselves and their stuff. And"},{"speaker":"Jack Born","startTime":371.52,"endTime":374.94,"body":"so how do you, you know, part of"},{"speaker":"Jack Born","startTime":374.94,"endTime":378.99,"body":"them is holding back, because,"},{"speaker":"Jack Born","startTime":374.94,"endTime":378.99,"body":"you know, I don't want to come"},{"speaker":"Jack Born","startTime":378.99,"endTime":383.28,"body":"off as narcissistic and having a"},{"speaker":"Jack Born","startTime":378.99,"endTime":383.28,"body":"big ego. And you know, just"},{"speaker":"Jack Born","startTime":383.28,"endTime":386.13,"body":"sounding like a pushy"},{"speaker":"Jack Born","startTime":383.28,"endTime":386.13,"body":"salesperson. But I also want to"},{"speaker":"Jack Born","startTime":386.13,"endTime":388.92,"body":"get the word out there. So you"},{"speaker":"Jack Born","startTime":386.13,"endTime":388.92,"body":"can see how these two things are"},{"speaker":"Jack Born","startTime":388.92,"endTime":391.29,"body":"fighting against each other."},{"speaker":"Jack Born","startTime":388.92,"endTime":391.29,"body":"Because if you're"},{"speaker":"Jack Born","startTime":391.47,"endTime":395.46,"body":"psychologically holding yourself"},{"speaker":"Jack Born","startTime":391.47,"endTime":395.46,"body":"back, you know, you're not going"},{"speaker":"Jack Born","startTime":395.46,"endTime":398.91,"body":"to do everything you can to get"},{"speaker":"Jack Born","startTime":395.46,"endTime":398.91,"body":"the message out there. So it's I"},{"speaker":"Jack Born","startTime":398.91,"endTime":401.7,"body":"think that's a big struggle for"},{"speaker":"Jack Born","startTime":398.91,"endTime":401.7,"body":"a lot of creators out there."},{"speaker":"Krystal Proffitt","startTime":402.06,"endTime":404.82,"body":"Yeah, I think"},{"speaker":"Krystal Proffitt","startTime":402.06,"endTime":404.82,"body":"it's also it has so much to do"},{"speaker":"Krystal Proffitt","startTime":404.82,"endTime":408.42,"body":"with the fact that when people"},{"speaker":"Krystal Proffitt","startTime":404.82,"endTime":408.42,"body":"are just getting started, it's a"},{"speaker":"Krystal Proffitt","startTime":408.42,"endTime":412.98,"body":"little confusing about,"},{"speaker":"Krystal Proffitt","startTime":408.42,"endTime":412.98,"body":"especially those solo podcasters"},{"speaker":"Krystal Proffitt","startTime":412.98,"endTime":416.73,"body":"that may be listening right now."},{"speaker":"Krystal Proffitt","startTime":412.98,"endTime":416.73,"body":"They're like, how do I talk to"},{"speaker":"Krystal Proffitt","startTime":416.73,"endTime":420.63,"body":"an audience and pretend that"},{"speaker":"Krystal Proffitt","startTime":416.73,"endTime":420.63,"body":"they're there and not make it"},{"speaker":"Krystal Proffitt","startTime":420.63,"endTime":423.57,"body":"about me? Because I'm going to"},{"speaker":"Krystal Proffitt","startTime":420.63,"endTime":423.57,"body":"be telling my stories and"},{"speaker":"Krystal Proffitt","startTime":423.57,"endTime":425.79,"body":"talking about the things that"},{"speaker":"Krystal Proffitt","startTime":423.57,"endTime":425.79,"body":"are important to me, but how do"},{"speaker":"Krystal Proffitt","startTime":425.79,"endTime":429.78000000000003,"body":"I approach my marketing without"},{"speaker":"Krystal Proffitt","startTime":425.79,"endTime":429.78000000000003,"body":"just saying, I'm amazing, you"},{"speaker":"Krystal Proffitt","startTime":429.78000000000003,"endTime":432.72,"body":"should listen to the content"},{"speaker":"Krystal Proffitt","startTime":429.78000000000003,"endTime":432.72,"body":"that I'm creating. And I think"},{"speaker":"Krystal Proffitt","startTime":432.72,"endTime":436.5,"body":"that you're right, it is it's a"},{"speaker":"Krystal Proffitt","startTime":432.72,"endTime":436.5,"body":"struggle. But I think that when"},{"speaker":"Krystal Proffitt","startTime":436.5,"endTime":439.74,"body":"it comes to the foundation"},{"speaker":"Krystal Proffitt","startTime":436.5,"endTime":439.74,"body":"principles of marketing,"},{"speaker":"Krystal Proffitt","startTime":440.07,"endTime":444.0,"body":"authenticity is something that I"},{"speaker":"Krystal Proffitt","startTime":440.07,"endTime":444.0,"body":"know you and I both just have"},{"speaker":"Krystal Proffitt","startTime":444.0,"endTime":447.15,"body":"that in common. And it's one of"},{"speaker":"Krystal Proffitt","startTime":444.0,"endTime":447.15,"body":"the reasons why I was really"},{"speaker":"Krystal Proffitt","startTime":447.15,"endTime":450.93,"body":"drawn to Deadline funnel and"},{"speaker":"Krystal Proffitt","startTime":447.15,"endTime":450.93,"body":"what y'all stand for. So one of"},{"speaker":"Krystal Proffitt","startTime":450.93,"endTime":454.53000000000003,"body":"the questions that I would"},{"speaker":"Krystal Proffitt","startTime":450.93,"endTime":454.53000000000003,"body":"really just love to know is if"},{"speaker":"Krystal Proffitt","startTime":454.53000000000003,"endTime":459.45,"body":"you're seeing any trends in the"},{"speaker":"Krystal Proffitt","startTime":454.53000000000003,"endTime":459.45,"body":"online business space that y'all"},{"speaker":"Krystal Proffitt","startTime":459.45,"endTime":462.6,"body":"are excited about, maybe"},{"speaker":"Krystal Proffitt","startTime":459.45,"endTime":462.6,"body":"something that's coming up on"},{"speaker":"Krystal Proffitt","startTime":462.6,"endTime":465.93,"body":"the horizon, or something you've"},{"speaker":"Krystal Proffitt","startTime":462.6,"endTime":465.93,"body":"seen in the last six months that"},{"speaker":"Krystal Proffitt","startTime":465.93,"endTime":468.96,"body":"you're like, oh, man, this, this"},{"speaker":"Krystal Proffitt","startTime":465.93,"endTime":468.96,"body":"could really be a game changer"},{"speaker":"Krystal Proffitt","startTime":468.96,"endTime":469.89,"body":"in the future."},{"speaker":"Jack Born","startTime":470.099,"endTime":472.949,"body":"Well, I don't think"},{"speaker":"Jack Born","startTime":470.099,"endTime":472.949,"body":"that so what i where my mind"},{"speaker":"Jack Born","startTime":473.009,"endTime":476.249,"body":"immediately goes is not"},{"speaker":"Jack Born","startTime":473.009,"endTime":476.249,"body":"something that is just starting"},{"speaker":"Jack Born","startTime":476.249,"endTime":479.939,"body":"to happen. So this is not"},{"speaker":"Jack Born","startTime":476.249,"endTime":479.939,"body":"breaking news. But I really, I"},{"speaker":"Jack Born","startTime":479.939,"endTime":484.349,"body":"really think that doing live"},{"speaker":"Jack Born","startTime":479.939,"endTime":484.349,"body":"content, and really getting"},{"speaker":"Jack Born","startTime":484.379,"endTime":487.709,"body":"being able to see two people"},{"speaker":"Jack Born","startTime":484.379,"endTime":487.709,"body":"interacting, I mean, even if"},{"speaker":"Jack Born","startTime":487.709,"endTime":490.559,"body":"someone is watching this video"},{"speaker":"Jack Born","startTime":487.709,"endTime":490.559,"body":"later on, you know, it was"},{"speaker":"Jack Born","startTime":490.559,"endTime":494.369,"body":"recorded live, it's obviously"},{"speaker":"Jack Born","startTime":490.559,"endTime":494.369,"body":"not scripted. And so you get a"},{"speaker":"Jack Born","startTime":494.369,"endTime":498.569,"body":"real sense of who the person is,"},{"speaker":"Jack Born","startTime":494.369,"endTime":498.569,"body":"and just where they're coming"},{"speaker":"Jack Born","startTime":498.569,"endTime":502.169,"body":"from just based on little cues"},{"speaker":"Jack Born","startTime":498.569,"endTime":502.169,"body":"that we may not even be able to"},{"speaker":"Jack Born","startTime":502.169,"endTime":505.079,"body":"describe like, like, Why do I"},{"speaker":"Jack Born","startTime":502.169,"endTime":505.079,"body":"trust that person? Or why do I"},{"speaker":"Jack Born","startTime":505.079,"endTime":508.019,"body":"not but you but you pick up on"},{"speaker":"Jack Born","startTime":505.079,"endTime":508.019,"body":"those keywords, because it's"},{"speaker":"Jack Born","startTime":508.019,"endTime":511.649,"body":"really been hardwired into our"},{"speaker":"Jack Born","startTime":508.019,"endTime":511.649,"body":"system a long time, we just"},{"speaker":"Jack Born","startTime":511.649,"endTime":514.649,"body":"know, intuitively how to pick up"},{"speaker":"Jack Born","startTime":511.649,"endTime":514.649,"body":"on these things, even if we"},{"speaker":"Jack Born","startTime":514.649,"endTime":519.569,"body":"can't describe it. And so"},{"speaker":"Jack Born","startTime":514.649,"endTime":519.569,"body":"getting on video, doing lives,"},{"speaker":"Jack Born","startTime":519.629,"endTime":523.379,"body":"or for some people, it's a"},{"speaker":"Jack Born","startTime":519.629,"endTime":523.379,"body":"webinar, any you know, even if"},{"speaker":"Jack Born","startTime":523.379,"endTime":527.3389999999999,"body":"it's recorded and watch that a"},{"speaker":"Jack Born","startTime":523.379,"endTime":527.3389999999999,"body":"later time, I really feel like"},{"speaker":"Jack Born","startTime":527.3389999999999,"endTime":530.669,"body":"that really communicates really"},{"speaker":"Jack Born","startTime":527.3389999999999,"endTime":530.669,"body":"well. And you know, the role of"},{"speaker":"Jack Born","startTime":530.669,"endTime":535.229,"body":"marketing is to not bring"},{"speaker":"Jack Born","startTime":530.669,"endTime":535.229,"body":"everyone to you, it's actually"},{"speaker":"Jack Born","startTime":535.229,"endTime":539.399,"body":"to polarize your audience, and"},{"speaker":"Jack Born","startTime":535.229,"endTime":539.399,"body":"to bring the people that"},{"speaker":"Jack Born","startTime":539.399,"endTime":542.969,"body":"resonate with you and your"},{"speaker":"Jack Born","startTime":539.399,"endTime":542.969,"body":"message. And let's face it,"},{"speaker":"Jack Born","startTime":542.969,"endTime":544.799,"body":"there are people that are not"},{"speaker":"Jack Born","startTime":542.969,"endTime":544.799,"body":"going to resonate with your"},{"speaker":"Jack Born","startTime":544.799,"endTime":547.169,"body":"message. And that's actually the"},{"speaker":"Jack Born","startTime":544.799,"endTime":547.169,"body":"way that it's supposed to be if"},{"speaker":"Jack Born","startTime":547.169,"endTime":551.009,"body":"you stand for everything, then"},{"speaker":"Jack Born","startTime":547.169,"endTime":551.009,"body":"you don't really stand for"},{"speaker":"Jack Born","startTime":551.039,"endTime":555.2090000000001,"body":"anything. So you really need to"},{"speaker":"Jack Born","startTime":551.039,"endTime":555.2090000000001,"body":"have a specific message and be"},{"speaker":"Jack Born","startTime":555.2090000000001,"endTime":557.069,"body":"able to communicate, this is"},{"speaker":"Jack Born","startTime":555.2090000000001,"endTime":557.069,"body":"what I'm for. And this is what"},{"speaker":"Jack Born","startTime":557.069,"endTime":560.309,"body":"I'm not for, you know, one of"},{"speaker":"Jack Born","startTime":557.069,"endTime":560.309,"body":"the things that I think we've"},{"speaker":"Jack Born","startTime":560.309,"endTime":564.719,"body":"done really well with our"},{"speaker":"Jack Born","startTime":560.309,"endTime":564.719,"body":"marketing is that I really lean"},{"speaker":"Jack Born","startTime":564.719,"endTime":569.039,"body":"very heavily on our client case"},{"speaker":"Jack Born","startTime":564.719,"endTime":569.039,"body":"studies and testimonials. And,"},{"speaker":"Jack Born","startTime":569.309,"endTime":573.749,"body":"you know, it's one thing for me"},{"speaker":"Jack Born","startTime":569.309,"endTime":573.749,"body":"to record a video and talk"},{"speaker":"Jack Born","startTime":573.749,"endTime":575.6089999999999,"body":"about, look, these are the"},{"speaker":"Jack Born","startTime":573.749,"endTime":575.6089999999999,"body":"changes that my clients are"},{"speaker":"Jack Born","startTime":575.6089999999999,"endTime":579.0889999999999,"body":"happening, this is why I built,"},{"speaker":"Jack Born","startTime":575.6089999999999,"endTime":579.0889999999999,"body":"the software that we built, etc,"},{"speaker":"Jack Born","startTime":579.0889999999999,"endTime":581.999,"body":"etc. And that's useful and"},{"speaker":"Jack Born","startTime":579.0889999999999,"endTime":581.999,"body":"powerful. It's very great. It's"},{"speaker":"Jack Born","startTime":581.999,"endTime":586.829,"body":"great to see from the founder,"},{"speaker":"Jack Born","startTime":581.999,"endTime":586.829,"body":"or the solo entrepreneur exactly"},{"speaker":"Jack Born","startTime":586.8589999999999,"endTime":590.729,"body":"why they did this, what's the"},{"speaker":"Jack Born","startTime":586.8589999999999,"endTime":590.729,"body":"origin story, but even more"},{"speaker":"Jack Born","startTime":590.729,"endTime":594.509,"body":"powerful, I think is hearing it"},{"speaker":"Jack Born","startTime":590.729,"endTime":594.509,"body":"from clients themselves. And so"},{"speaker":"Jack Born","startTime":594.5989999999999,"endTime":599.489,"body":"for example, if you were to go"},{"speaker":"Jack Born","startTime":594.5989999999999,"endTime":599.489,"body":"to our case studies page, Dillon"},{"speaker":"Jack Born","startTime":599.489,"endTime":602.549,"body":"funnel.com, you can see a lot of"},{"speaker":"Jack Born","startTime":599.489,"endTime":602.549,"body":"these testimonials. But I would"},{"speaker":"Jack Born","startTime":602.549,"endTime":605.519,"body":"ask you to look for one of my"},{"speaker":"Jack Born","startTime":602.549,"endTime":605.519,"body":"favorite ones, which is from"},{"speaker":"Jack Born","startTime":605.549,"endTime":610.259,"body":"Abby Ashley. And I still"},{"speaker":"Jack Born","startTime":605.549,"endTime":610.259,"body":"remember exactly where I was and"},{"speaker":"Jack Born","startTime":610.259,"endTime":613.259,"body":"what was happening. When we did"},{"speaker":"Jack Born","startTime":610.259,"endTime":613.259,"body":"this case study, I was out. I"},{"speaker":"Jack Born","startTime":613.259,"endTime":617.279,"body":"was on vacation in Sydney, and I"},{"speaker":"Jack Born","startTime":613.259,"endTime":617.279,"body":"was out on the porch. And I"},{"speaker":"Jack Born","startTime":617.279,"endTime":620.4590000000001,"body":"almost missed the call because"},{"speaker":"Jack Born","startTime":617.279,"endTime":620.4590000000001,"body":"it was, you know, in the holiday"},{"speaker":"Jack Born","startTime":620.4590000000001,"endTime":624.0889999999999,"body":"and it was at 7am my time, I'm"},{"speaker":"Jack Born","startTime":620.4590000000001,"endTime":624.0889999999999,"body":"staring directly into the sun."},{"speaker":"Jack Born","startTime":624.0889999999999,"endTime":626.579,"body":"And I've got my laptop and I'm"},{"speaker":"Jack Born","startTime":624.0889999999999,"endTime":626.579,"body":"trying not to squint and it's"},{"speaker":"Jack Born","startTime":626.579,"endTime":630.9590000000001,"body":"burning my retinas. And I don't"},{"speaker":"Jack Born","startTime":626.579,"endTime":630.9590000000001,"body":"know what Abby's gonna say, you"},{"speaker":"Jack Born","startTime":630.9590000000001,"endTime":633.329,"body":"know, I just know that she's a"},{"speaker":"Jack Born","startTime":630.9590000000001,"endTime":633.329,"body":"happy client. And so we're doing"},{"speaker":"Jack Born","startTime":633.329,"endTime":637.079,"body":"this interview. And you can see"},{"speaker":"Jack Born","startTime":633.329,"endTime":637.079,"body":"all this like it like, if you"},{"speaker":"Jack Born","startTime":637.079,"endTime":640.319,"body":"want me, you can tell like I'm"},{"speaker":"Jack Born","startTime":637.079,"endTime":640.319,"body":"trying, I'm trying to hold my"},{"speaker":"Jack Born","startTime":640.319,"endTime":643.529,"body":"eyes open and not squint, but"},{"speaker":"Jack Born","startTime":640.319,"endTime":643.529,"body":"they're, they're burning. So"},{"speaker":"Jack Born","startTime":643.559,"endTime":647.639,"body":"Abby starts telling the story of"},{"speaker":"Jack Born","startTime":643.559,"endTime":647.639,"body":"how she has this had this"},{"speaker":"Jack Born","startTime":647.639,"endTime":650.429,"body":"$10,000 A month business, she"},{"speaker":"Jack Born","startTime":647.639,"endTime":650.429,"body":"was getting some coaching and"},{"speaker":"Jack Born","startTime":650.429,"endTime":652.979,"body":"our coach said, hey, you've got"},{"speaker":"Jack Born","startTime":650.429,"endTime":652.979,"body":"to add the software into your"},{"speaker":"Jack Born","startTime":652.979,"endTime":657.029,"body":"business, Dublin funnel. And"},{"speaker":"Jack Born","startTime":652.979,"endTime":657.029,"body":"when she did, she said, I didn't"},{"speaker":"Jack Born","startTime":657.029,"endTime":661.829,"body":"do any extra advertising. And"},{"speaker":"Jack Born","startTime":657.029,"endTime":661.829,"body":"the next month I did $60,000 of"},{"speaker":"Jack Born","startTime":661.829,"endTime":665.879,"body":"revenue. And, you know, you can"},{"speaker":"Jack Born","startTime":661.829,"endTime":665.879,"body":"see the surprise on my face. I'm"},{"speaker":"Jack Born","startTime":665.879,"endTime":669.599,"body":"like, holy cow, that's, that's"},{"speaker":"Jack Born","startTime":665.879,"endTime":669.599,"body":"incredible. So and she's in her"},{"speaker":"Jack Born","startTime":669.599,"endTime":673.259,"body":"reaction that she's just filled"},{"speaker":"Jack Born","startTime":669.599,"endTime":673.259,"body":"with joy and she's just speaking"},{"speaker":"Jack Born","startTime":673.259,"endTime":677.879,"body":"from her soul. And, you know,"},{"speaker":"Jack Born","startTime":673.259,"endTime":677.879,"body":"capturing that on video, and"},{"speaker":"Jack Born","startTime":677.879,"endTime":680.159,"body":"then being able to share that"},{"speaker":"Jack Born","startTime":677.879,"endTime":680.159,"body":"with your prospective audience,"},{"speaker":"Jack Born","startTime":680.4590000000001,"endTime":684.029,"body":"you know, really delivers. I"},{"speaker":"Jack Born","startTime":680.4590000000001,"endTime":684.029,"body":"mean, it's so much more powerful"},{"speaker":"Jack Born","startTime":684.029,"endTime":686.729,"body":"than the most powerful headline"},{"speaker":"Jack Born","startTime":684.029,"endTime":686.729,"body":"like you know, headlines are"},{"speaker":"Jack Born","startTime":686.729,"endTime":690.2090000000001,"body":"important. Hiring great"},{"speaker":"Jack Born","startTime":686.729,"endTime":690.2090000000001,"body":"copywriters is important but"},{"speaker":"Jack Born","startTime":690.2090000000001,"endTime":693.989,"body":"really getting your audience to"},{"speaker":"Jack Born","startTime":690.2090000000001,"endTime":693.989,"body":"speak for you in a way that's"},{"speaker":"Jack Born","startTime":693.989,"endTime":696.659,"body":"just completely genuine and"},{"speaker":"Jack Born","startTime":693.989,"endTime":696.659,"body":"authentic and capturing that"},{"speaker":"Jack Born","startTime":696.659,"endTime":701.999,"body":"magic on camera. To me that is"},{"speaker":"Jack Born","startTime":696.659,"endTime":701.999,"body":"really the secret sauce of"},{"speaker":"Jack Born","startTime":701.999,"endTime":706.079,"body":"coming across as authentic and"},{"speaker":"Jack Born","startTime":701.999,"endTime":706.079,"body":"really dissolving. You know the"},{"speaker":"Jack Born","startTime":706.079,"endTime":708.839,"body":"objections or the concerns of"},{"speaker":"Jack Born","startTime":706.079,"endTime":708.839,"body":"the anxiety like okay, is this"},{"speaker":"Jack Born","startTime":708.839,"endTime":711.509,"body":"really is this really going to"},{"speaker":"Jack Born","startTime":708.839,"endTime":711.509,"body":"help my business when you see"},{"speaker":"Jack Born","startTime":711.539,"endTime":715.019,"body":"the number of testimonials like"},{"speaker":"Jack Born","startTime":711.539,"endTime":715.019,"body":"if so not talking about Dublin"},{"speaker":"Jack Born","startTime":715.019,"endTime":717.299,"body":"funnel but for example, you"},{"speaker":"Jack Born","startTime":715.019,"endTime":717.299,"body":"know, in your business or"},{"speaker":"Jack Born","startTime":717.299,"endTime":721.919,"body":"someone else's business if you"},{"speaker":"Jack Born","startTime":717.299,"endTime":721.919,"body":"see 50 testimonials and the no"},{"speaker":"Jack Born","startTime":721.919,"endTime":725.159,"body":"matter which one you click on,"},{"speaker":"Jack Born","startTime":721.919,"endTime":725.159,"body":"it's a really authentic video"},{"speaker":"Jack Born","startTime":725.159,"endTime":727.469,"body":"and the people are having fun"},{"speaker":"Jack Born","startTime":725.159,"endTime":727.469,"body":"and they're just so excited"},{"speaker":"Jack Born","startTime":727.469,"endTime":729.989,"body":"about the change that's"},{"speaker":"Jack Born","startTime":727.469,"endTime":729.989,"body":"happening in their life because"},{"speaker":"Jack Born","startTime":729.989,"endTime":733.139,"body":"of this program. You know, you"},{"speaker":"Jack Born","startTime":729.989,"endTime":733.139,"body":"don't need to read the sales"},{"speaker":"Jack Born","startTime":733.139,"endTime":736.769,"body":"copy you know it almost Doesn't"},{"speaker":"Jack Born","startTime":733.139,"endTime":736.769,"body":"matter like okay, what exactly"},{"speaker":"Jack Born","startTime":736.769,"endTime":739.979,"body":"am I getting with this? Look, I"},{"speaker":"Jack Born","startTime":736.769,"endTime":739.979,"body":"want that change I want what she"},{"speaker":"Jack Born","startTime":739.979,"endTime":743.639,"body":"has is sort of the the Meg Ryan,"},{"speaker":"Jack Born","startTime":739.979,"endTime":743.639,"body":"you know something about"},{"speaker":"Jack Born","startTime":744.149,"endTime":746.999,"body":"something about very well was"},{"speaker":"Jack Born","startTime":744.149,"endTime":746.999,"body":"the Meg Ryan movie where she has"},{"speaker":"Jack Born","startTime":746.999,"endTime":751.439,"body":"the she pretends to have, I hope"},{"speaker":"Jack Born","startTime":746.999,"endTime":751.439,"body":"this is okay to say but it"},{"speaker":"Jack Born","startTime":751.439,"endTime":753.509,"body":"happened in the movie, she"},{"speaker":"Jack Born","startTime":751.439,"endTime":753.509,"body":"pretends to have the orgasm in"},{"speaker":"Jack Born","startTime":753.509,"endTime":757.109,"body":"the restaurant. And the woman at"},{"speaker":"Jack Born","startTime":753.509,"endTime":757.109,"body":"the table next door goes, I want"},{"speaker":"Jack Born","startTime":757.109,"endTime":761.129,"body":"what she's having, you know, so."},{"speaker":"Jack Born","startTime":757.109,"endTime":761.129,"body":"So you want your clients to you"},{"speaker":"Jack Born","startTime":761.129,"endTime":763.589,"body":"know, your your leads and your"},{"speaker":"Jack Born","startTime":761.129,"endTime":763.589,"body":"prospective clients who are"},{"speaker":"Jack Born","startTime":763.589,"endTime":765.479,"body":"visiting your web pages,"},{"speaker":"Jack Born","startTime":763.589,"endTime":765.479,"body":"clicking on your links,"},{"speaker":"Jack Born","startTime":765.479,"endTime":769.349,"body":"attending your webinars, and"},{"speaker":"Jack Born","startTime":765.479,"endTime":769.349,"body":"listening to your podcast to"},{"speaker":"Jack Born","startTime":769.349,"endTime":772.139,"body":"hear these transformations from"},{"speaker":"Jack Born","startTime":769.349,"endTime":772.139,"body":"the clients themselves ago, I"},{"speaker":"Jack Born","startTime":772.139,"endTime":774.809,"body":"want what he's having, I want"},{"speaker":"Jack Born","startTime":772.139,"endTime":774.809,"body":"what she's having, like, I want"},{"speaker":"Jack Born","startTime":774.809,"endTime":777.419,"body":"that type of transformation,"},{"speaker":"Jack Born","startTime":774.809,"endTime":777.419,"body":"because it almost doesn't matter"},{"speaker":"Jack Born","startTime":777.509,"endTime":780.449,"body":"at that point. What like, is it"},{"speaker":"Jack Born","startTime":777.509,"endTime":780.449,"body":"software? Is it training? Is it"},{"speaker":"Jack Born","startTime":780.449,"endTime":783.9590000000001,"body":"both? Like, who cares? Like, I"},{"speaker":"Jack Born","startTime":780.449,"endTime":783.9590000000001,"body":"just if you can do that for that"},{"speaker":"Jack Born","startTime":783.9590000000001,"endTime":786.599,"body":"person, and you've got 50 More"},{"speaker":"Jack Born","startTime":783.9590000000001,"endTime":786.599,"body":"of these testimonials? There's"},{"speaker":"Jack Born","startTime":786.599,"endTime":790.439,"body":"probably 10 times as many people"},{"speaker":"Jack Born","startTime":786.599,"endTime":790.439,"body":"who are having that"},{"speaker":"Jack Born","startTime":790.469,"endTime":793.469,"body":"transformation are 100 times as"},{"speaker":"Jack Born","startTime":790.469,"endTime":793.469,"body":"many people, but these are the"},{"speaker":"Jack Born","startTime":793.469,"endTime":796.619,"body":"ones that you have on your on"},{"speaker":"Jack Born","startTime":793.469,"endTime":796.619,"body":"your page. I'm sold, I'm in and"},{"speaker":"Jack Born","startTime":796.619,"endTime":801.029,"body":"so I you know, I really I don't"},{"speaker":"Jack Born","startTime":796.619,"endTime":801.029,"body":"think I don't think people do"},{"speaker":"Jack Born","startTime":801.359,"endTime":804.989,"body":"testimonials really the right"},{"speaker":"Jack Born","startTime":801.359,"endTime":804.989,"body":"way. There's sort of an art and"},{"speaker":"Jack Born","startTime":805.289,"endTime":809.129,"body":"a science to it. But when you"},{"speaker":"Jack Born","startTime":805.289,"endTime":809.129,"body":"get it right, I really feel like"},{"speaker":"Jack Born","startTime":809.159,"endTime":813.569,"body":"that is super, super, super"},{"speaker":"Jack Born","startTime":809.159,"endTime":813.569,"body":"powerful. And, you know, I'll"},{"speaker":"Jack Born","startTime":813.569,"endTime":815.939,"body":"hand it over to you. But I you"},{"speaker":"Jack Born","startTime":813.569,"endTime":815.939,"body":"know, I think there's there's a"},{"speaker":"Jack Born","startTime":815.939,"endTime":818.879,"body":"place that we could go from"},{"speaker":"Jack Born","startTime":815.939,"endTime":818.879,"body":"there with regards to how do I"},{"speaker":"Jack Born","startTime":818.879,"endTime":821.849,"body":"spread the word about what I'm"},{"speaker":"Jack Born","startTime":818.879,"endTime":821.849,"body":"doing. Without sounding like I'm"},{"speaker":"Jack Born","startTime":821.849,"endTime":825.179,"body":"talking about me, me, me, me me"},{"speaker":"Jack Born","startTime":821.849,"endTime":825.179,"body":"all the time. But what I handed"},{"speaker":"Jack Born","startTime":825.179,"endTime":827.129,"body":"over to you because I've been"},{"speaker":"Jack Born","startTime":825.179,"endTime":827.129,"body":"doing a lot of the talking."},{"speaker":"Krystal Proffitt","startTime":827.97,"endTime":829.92,"body":"No, it's"},{"speaker":"Krystal Proffitt","startTime":827.97,"endTime":829.92,"body":"perfectly fine. This is what I"},{"speaker":"Krystal Proffitt","startTime":829.92,"endTime":833.58,"body":"love about having podcast"},{"speaker":"Krystal Proffitt","startTime":829.92,"endTime":833.58,"body":"guests. And I actually, while"},{"speaker":"Krystal Proffitt","startTime":833.58,"endTime":837.36,"body":"you were sharing about that, I"},{"speaker":"Krystal Proffitt","startTime":833.58,"endTime":837.36,"body":"was just kind of taken back to"},{"speaker":"Krystal Proffitt","startTime":837.36,"endTime":841.98,"body":"my very first experience with"},{"speaker":"Krystal Proffitt","startTime":837.36,"endTime":841.98,"body":"deadline funnels. So I had"},{"speaker":"Krystal Proffitt","startTime":841.98,"endTime":845.43,"body":"actually heard you on a podcast,"},{"speaker":"Krystal Proffitt","startTime":841.98,"endTime":845.43,"body":"you had done a podcast"},{"speaker":"Krystal Proffitt","startTime":845.43,"endTime":849.36,"body":"interview, and the person that"},{"speaker":"Krystal Proffitt","startTime":845.43,"endTime":849.36,"body":"was you know, it was Amy"},{"speaker":"Krystal Proffitt","startTime":849.36,"endTime":853.32,"body":"Porterfield, you were on her"},{"speaker":"Krystal Proffitt","startTime":849.36,"endTime":853.32,"body":"show. And you had set up this"},{"speaker":"Krystal Proffitt","startTime":853.32,"endTime":856.83,"body":"incredible funnel that I really"},{"speaker":"Krystal Proffitt","startTime":853.32,"endTime":856.83,"body":"just want to talk about this for"},{"speaker":"Krystal Proffitt","startTime":856.83,"endTime":860.22,"body":"a second because anybody that's"},{"speaker":"Krystal Proffitt","startTime":856.83,"endTime":860.22,"body":"listening, that's thinking about"},{"speaker":"Krystal Proffitt","startTime":860.22,"endTime":863.22,"body":"guesting on a podcast, they need"},{"speaker":"Krystal Proffitt","startTime":860.22,"endTime":863.22,"body":"to go back and listen to your"},{"speaker":"Krystal Proffitt","startTime":863.22,"endTime":865.74,"body":"interview on Amy Porterfield"},{"speaker":"Krystal Proffitt","startTime":863.22,"endTime":865.74,"body":"show, because I think that you"},{"speaker":"Krystal Proffitt","startTime":865.74,"endTime":868.92,"body":"did this so well, where you"},{"speaker":"Krystal Proffitt","startTime":865.74,"endTime":868.92,"body":"said, hey, you know, if, if"},{"speaker":"Krystal Proffitt","startTime":868.92,"endTime":872.52,"body":"you're listening to this, then"},{"speaker":"Krystal Proffitt","startTime":868.92,"endTime":872.52,"body":"go here, and you'll get, you"},{"speaker":"Krystal Proffitt","startTime":872.52,"endTime":875.49,"body":"know, a trial of deadline"},{"speaker":"Krystal Proffitt","startTime":872.52,"endTime":875.49,"body":"funnel. And that's, that's"},{"speaker":"Krystal Proffitt","startTime":875.49,"endTime":878.88,"body":"awesome. But what I really want"},{"speaker":"Krystal Proffitt","startTime":875.49,"endTime":878.88,"body":"to hone in on is what you said,"},{"speaker":"Krystal Proffitt","startTime":879.18,"endTime":884.52,"body":"about having a message from the"},{"speaker":"Krystal Proffitt","startTime":879.18,"endTime":884.52,"body":"founder. And I gotta be honest,"},{"speaker":"Krystal Proffitt","startTime":884.52,"endTime":886.71,"body":"that's really why I signed up"},{"speaker":"Krystal Proffitt","startTime":884.52,"endTime":886.71,"body":"for deadline funnel, because"},{"speaker":"Krystal Proffitt","startTime":886.71,"endTime":889.86,"body":"yeah, I loved hearing the"},{"speaker":"Krystal Proffitt","startTime":886.71,"endTime":889.86,"body":"experience that she had and how"},{"speaker":"Krystal Proffitt","startTime":889.86,"endTime":893.46,"body":"she uses it in her evergreen"},{"speaker":"Krystal Proffitt","startTime":889.86,"endTime":893.46,"body":"funnel and her business, but"},{"speaker":"Krystal Proffitt","startTime":893.85,"endTime":896.25,"body":"seeing that message from you,"},{"speaker":"Krystal Proffitt","startTime":893.85,"endTime":896.25,"body":"and now that I think about it, I"},{"speaker":"Krystal Proffitt","startTime":896.25,"endTime":900.87,"body":"think that you are on vacation,"},{"speaker":"Krystal Proffitt","startTime":896.25,"endTime":900.87,"body":"and that I love how you just you"},{"speaker":"Krystal Proffitt","startTime":900.87,"endTime":904.05,"body":"know, you, you? Yeah, you just"},{"speaker":"Krystal Proffitt","startTime":900.87,"endTime":904.05,"body":"like people at your phone or"},{"speaker":"Krystal Proffitt","startTime":904.05,"endTime":906.24,"body":"whatever. You're just like, hey,"},{"speaker":"Krystal Proffitt","startTime":904.05,"endTime":906.24,"body":"you know, hey, I'm Jack. And"},{"speaker":"Krystal Proffitt","startTime":906.24,"endTime":908.79,"body":"this is a little bit about"},{"speaker":"Krystal Proffitt","startTime":906.24,"endTime":908.79,"body":"deadline funnel. And this is why"},{"speaker":"Krystal Proffitt","startTime":908.79,"endTime":913.98,"body":"you should try it out. But"},{"speaker":"Krystal Proffitt","startTime":908.79,"endTime":913.98,"body":"you're so right in actions speak"},{"speaker":"Krystal Proffitt","startTime":913.98,"endTime":917.61,"body":"louder than words. And I think"},{"speaker":"Krystal Proffitt","startTime":913.98,"endTime":917.61,"body":"that y'all have done a fantastic"},{"speaker":"Krystal Proffitt","startTime":917.61,"endTime":921.72,"body":"job in just creating a really"},{"speaker":"Krystal Proffitt","startTime":917.61,"endTime":921.72,"body":"awesome product that people are"},{"speaker":"Krystal Proffitt","startTime":921.72,"endTime":925.05,"body":"happy to brag about. So we've"},{"speaker":"Krystal Proffitt","startTime":921.72,"endTime":925.05,"body":"talked a lot about deadline"},{"speaker":"Krystal Proffitt","startTime":925.05,"endTime":928.2,"body":"funnel deadline funnel, but can"},{"speaker":"Krystal Proffitt","startTime":925.05,"endTime":928.2,"body":"you kind of give the audience a"},{"speaker":"Krystal Proffitt","startTime":928.2,"endTime":931.83,"body":"little more clarity around what"},{"speaker":"Krystal Proffitt","startTime":928.2,"endTime":931.83,"body":"your product actually is? And"},{"speaker":"Krystal Proffitt","startTime":931.83,"endTime":932.94,"body":"how it helps people?"},{"speaker":"Jack Born","startTime":932.97,"endTime":936.3,"body":"Yeah, sure. So what"},{"speaker":"Jack Born","startTime":932.97,"endTime":936.3,"body":"So the reason why I created the"},{"speaker":"Jack Born","startTime":936.3,"endTime":940.41,"body":"one funnel is because six or"},{"speaker":"Jack Born","startTime":936.3,"endTime":940.41,"body":"seven years ago, as a course"},{"speaker":"Jack Born","startTime":940.41,"endTime":943.11,"body":"creator, myself, and also I was"},{"speaker":"Jack Born","startTime":940.41,"endTime":943.11,"body":"on the team, I was the marketing"},{"speaker":"Jack Born","startTime":943.11,"endTime":946.2,"body":"manager for a guy named Perry"},{"speaker":"Jack Born","startTime":943.11,"endTime":946.2,"body":"Marshall, who's a thought leader"},{"speaker":"Jack Born","startTime":946.2,"endTime":950.82,"body":"in sort of the AdWords Facebook"},{"speaker":"Jack Born","startTime":946.2,"endTime":950.82,"body":"space. So we both had a"},{"speaker":"Jack Born","startTime":950.82,"endTime":955.17,"body":"challenge, which is that we were"},{"speaker":"Jack Born","startTime":950.82,"endTime":955.17,"body":"big into lead lead generation at"},{"speaker":"Jack Born","startTime":955.17,"endTime":958.32,"body":"the time, it wasn't, you know,"},{"speaker":"Jack Born","startTime":955.17,"endTime":958.32,"body":"everyone's into lead generation"},{"speaker":"Jack Born","startTime":958.32,"endTime":960.96,"body":"that we understand the value of"},{"speaker":"Jack Born","startTime":958.32,"endTime":960.96,"body":"getting someone on your list and"},{"speaker":"Jack Born","startTime":960.96,"endTime":965.7,"body":"then developing know, like and"},{"speaker":"Jack Born","startTime":960.96,"endTime":965.7,"body":"trust, roll back the clock 678"},{"speaker":"Jack Born","startTime":965.7,"endTime":969.63,"body":"years, and it wasn't as obvious"},{"speaker":"Jack Born","startTime":965.7,"endTime":969.63,"body":"driving traffic from Google was"},{"speaker":"Jack Born","startTime":969.63,"endTime":972.12,"body":"extremely cheap. And so why"},{"speaker":"Jack Born","startTime":969.63,"endTime":972.12,"body":"would we Why would I want to"},{"speaker":"Jack Born","startTime":972.12,"endTime":974.88,"body":"spend the extra energy building"},{"speaker":"Jack Born","startTime":972.12,"endTime":974.88,"body":"a list? Well, Perry was a big"},{"speaker":"Jack Born","startTime":974.88,"endTime":977.97,"body":"believer in getting people on"},{"speaker":"Jack Born","startTime":974.88,"endTime":977.97,"body":"your list and developing a"},{"speaker":"Jack Born","startTime":977.97,"endTime":981.99,"body":"relationship with them over"},{"speaker":"Jack Born","startTime":977.97,"endTime":981.99,"body":"time, as was I. The challenge"},{"speaker":"Jack Born","startTime":981.99,"endTime":986.04,"body":"was that as a student of"},{"speaker":"Jack Born","startTime":981.99,"endTime":986.04,"body":"persuasion and marketing, I know"},{"speaker":"Jack Born","startTime":986.04,"endTime":989.7,"body":"I know that one of the most"},{"speaker":"Jack Born","startTime":986.04,"endTime":989.7,"body":"solid triggers that you can get"},{"speaker":"Jack Born","startTime":989.7,"endTime":994.32,"body":"to get someone to take action is"},{"speaker":"Jack Born","startTime":989.7,"endTime":994.32,"body":"to have a deadline. And if you"},{"speaker":"Jack Born","startTime":994.32,"endTime":997.41,"body":"think about it, no matter what"},{"speaker":"Jack Born","startTime":994.32,"endTime":997.41,"body":"market you're in, everyone"},{"speaker":"Jack Born","startTime":997.41,"endTime":1001.3100000000001,"body":"listening is in the business of"},{"speaker":"Jack Born","startTime":997.41,"endTime":1001.3100000000001,"body":"changing lives, okay? But people"},{"speaker":"Jack Born","startTime":1001.3100000000001,"endTime":1005.18,"body":"are very resistant to change,"},{"speaker":"Jack Born","startTime":1001.3100000000001,"endTime":1005.18,"body":"like we want to change but at"},{"speaker":"Jack Born","startTime":1005.18,"endTime":1007.91,"body":"the same time, we're scared."},{"speaker":"Jack Born","startTime":1005.18,"endTime":1007.91,"body":"We're a little bit afraid, we"},{"speaker":"Jack Born","startTime":1007.91,"endTime":1010.49,"body":"procrastinate. That's just human"},{"speaker":"Jack Born","startTime":1007.91,"endTime":1010.49,"body":"beings and we're selling to"},{"speaker":"Jack Born","startTime":1010.49,"endTime":1013.82,"body":"human beings. You have to"},{"speaker":"Jack Born","startTime":1010.49,"endTime":1013.82,"body":"understand that. So Human nature"},{"speaker":"Jack Born","startTime":1013.82,"endTime":1017.03,"body":"being what it is. There's all"},{"speaker":"Jack Born","startTime":1013.82,"endTime":1017.03,"body":"these people that are reading"},{"speaker":"Jack Born","startTime":1017.03,"endTime":1020.21,"body":"your emails, attending your"},{"speaker":"Jack Born","startTime":1017.03,"endTime":1020.21,"body":"Facebook Lives, looking at your"},{"speaker":"Jack Born","startTime":1020.21,"endTime":1024.83,"body":"social media posts, clicking on"},{"speaker":"Jack Born","startTime":1020.21,"endTime":1024.83,"body":"your email links, etc, etc. And"},{"speaker":"Jack Born","startTime":1024.83,"endTime":1027.98,"body":"yes, some people are buying but"},{"speaker":"Jack Born","startTime":1024.83,"endTime":1027.98,"body":"there's so many more people who"},{"speaker":"Jack Born","startTime":1027.98,"endTime":1032.48,"body":"just are procrastinating. So the"},{"speaker":"Jack Born","startTime":1027.98,"endTime":1032.48,"body":"challenge was, could we"},{"speaker":"Jack Born","startTime":1032.48,"endTime":1035.75,"body":"incorporate a deadline without"},{"speaker":"Jack Born","startTime":1032.48,"endTime":1035.75,"body":"it being Bas, could we"},{"speaker":"Jack Born","startTime":1035.75,"endTime":1039.26,"body":"incorporate it a deadline with"},{"speaker":"Jack Born","startTime":1035.75,"endTime":1039.26,"body":"and still use marketing"},{"speaker":"Jack Born","startTime":1039.26,"endTime":1041.9,"body":"automation? Because the power of"},{"speaker":"Jack Born","startTime":1039.26,"endTime":1041.9,"body":"marketing automation is that"},{"speaker":"Jack Born","startTime":1042.29,"endTime":1044.9299999999998,"body":"instead of just you know, it's"},{"speaker":"Jack Born","startTime":1042.29,"endTime":1044.9299999999998,"body":"sort of like if you're in a bike"},{"speaker":"Jack Born","startTime":1044.9299999999998,"endTime":1047.99,"body":"race, and you say, Okay, you can"},{"speaker":"Jack Born","startTime":1044.9299999999998,"endTime":1047.99,"body":"only pedal for a minute, and"},{"speaker":"Jack Born","startTime":1047.99,"endTime":1050.63,"body":"then you get to coast for 10."},{"speaker":"Jack Born","startTime":1047.99,"endTime":1050.63,"body":"And then pedal for a minute and"},{"speaker":"Jack Born","startTime":1050.63,"endTime":1053.6,"body":"coast for 10. That's doing"},{"speaker":"Jack Born","startTime":1050.63,"endTime":1053.6,"body":"launches, whereas someone can"},{"speaker":"Jack Born","startTime":1053.6,"endTime":1056.33,"body":"pedal with less energy and less"},{"speaker":"Jack Born","startTime":1053.6,"endTime":1056.33,"body":"power. But if they're just"},{"speaker":"Jack Born","startTime":1056.33,"endTime":1059.0900000000001,"body":"pedaling all the time, you're"},{"speaker":"Jack Born","startTime":1056.33,"endTime":1059.0900000000001,"body":"constantly growing day after"},{"speaker":"Jack Born","startTime":1059.0900000000001,"endTime":1062.45,"body":"day, week after week. So that's"},{"speaker":"Jack Born","startTime":1059.0900000000001,"endTime":1062.45,"body":"the power of automation of your"},{"speaker":"Jack Born","startTime":1062.45,"endTime":1065.21,"body":"business. So how do you combine"},{"speaker":"Jack Born","startTime":1062.45,"endTime":1065.21,"body":"the two without slapping up a"},{"speaker":"Jack Born","startTime":1065.21,"endTime":1067.94,"body":"fake timer on your website? And"},{"speaker":"Jack Born","startTime":1065.21,"endTime":1067.94,"body":"going yeah, the deadlines"},{"speaker":"Jack Born","startTime":1067.94,"endTime":1069.8899999999999,"body":"tonight, just please don't come"},{"speaker":"Jack Born","startTime":1067.94,"endTime":1069.8899999999999,"body":"back tomorrow, because you're"},{"speaker":"Jack Born","startTime":1069.8899999999999,"endTime":1073.4,"body":"gonna see the same deadline. So"},{"speaker":"Jack Born","startTime":1069.8899999999999,"endTime":1073.4,"body":"how do we do this without lying"},{"speaker":"Jack Born","startTime":1073.4,"endTime":1076.58,"body":"and falling into the trap of"},{"speaker":"Jack Born","startTime":1073.4,"endTime":1076.58,"body":"just saying, Look, this is this"},{"speaker":"Jack Born","startTime":1076.58,"endTime":1080.6599999999999,"body":"is gonna work, but it's also BS,"},{"speaker":"Jack Born","startTime":1076.58,"endTime":1080.6599999999999,"body":"right? So that was a challenge."},{"speaker":"Jack Born","startTime":1080.6599999999999,"endTime":1084.08,"body":"But I just assumed that someone"},{"speaker":"Jack Born","startTime":1080.6599999999999,"endTime":1084.08,"body":"else had fixed this. The more"},{"speaker":"Jack Born","startTime":1084.08,"endTime":1086.3899999999999,"body":"searching I did, the more I"},{"speaker":"Jack Born","startTime":1084.08,"endTime":1086.3899999999999,"body":"realized, no, no one is fixed"},{"speaker":"Jack Born","startTime":1086.3899999999999,"endTime":1090.65,"body":"this. And so I went about"},{"speaker":"Jack Born","startTime":1086.3899999999999,"endTime":1090.65,"body":"creating it. And so that's how"},{"speaker":"Jack Born","startTime":1090.65,"endTime":1093.77,"body":"Dublin funnel was born. And so"},{"speaker":"Jack Born","startTime":1090.65,"endTime":1093.77,"body":"what Dublin from does is that it"},{"speaker":"Jack Born","startTime":1093.77,"endTime":1096.6799999999998,"body":"helps course creators reach a"},{"speaker":"Jack Born","startTime":1093.77,"endTime":1096.6799999999998,"body":"bigger audience, make more"},{"speaker":"Jack Born","startTime":1096.6799999999998,"endTime":1100.37,"body":"sales, you know, it's not"},{"speaker":"Jack Born","startTime":1096.6799999999998,"endTime":1100.37,"body":"convincing people who already"},{"speaker":"Jack Born","startTime":1100.37,"endTime":1103.6399999999999,"body":"weren't in tune with your"},{"speaker":"Jack Born","startTime":1100.37,"endTime":1103.6399999999999,"body":"message. It's not magic pixie"},{"speaker":"Jack Born","startTime":1103.6399999999999,"endTime":1106.94,"body":"dust, it's going to take, you"},{"speaker":"Jack Born","startTime":1103.6399999999999,"endTime":1106.94,"body":"know, crappy messaging and make"},{"speaker":"Jack Born","startTime":1106.94,"endTime":1109.88,"body":"it amazing. But what it does is"},{"speaker":"Jack Born","startTime":1106.94,"endTime":1109.88,"body":"it takes what if you've got"},{"speaker":"Jack Born","startTime":1109.88,"endTime":1113.06,"body":"something working in your"},{"speaker":"Jack Born","startTime":1109.88,"endTime":1113.06,"body":"business at any level, it will"},{"speaker":"Jack Born","startTime":1113.0900000000001,"endTime":1116.9299999999998,"body":"magnify it, you just can't"},{"speaker":"Jack Born","startTime":1113.0900000000001,"endTime":1116.9299999999998,"body":"magnify zero. So if you have, if"},{"speaker":"Jack Born","startTime":1116.9299999999998,"endTime":1119.1799999999998,"body":"you have something that is"},{"speaker":"Jack Born","startTime":1116.9299999999998,"endTime":1119.1799999999998,"body":"resonating with your audience,"},{"speaker":"Jack Born","startTime":1119.1799999999998,"endTime":1122.0,"body":"you just need more of the people"},{"speaker":"Jack Born","startTime":1119.1799999999998,"endTime":1122.0,"body":"who are paying attention to say"},{"speaker":"Jack Born","startTime":1122.0,"endTime":1125.6599999999999,"body":"yes, and take that final step,"},{"speaker":"Jack Born","startTime":1122.0,"endTime":1125.6599999999999,"body":"to become your client, so that"},{"speaker":"Jack Born","startTime":1125.6599999999999,"endTime":1127.73,"body":"you can grow your business"},{"speaker":"Jack Born","startTime":1125.6599999999999,"endTime":1127.73,"body":"faster and reach a wider"},{"speaker":"Jack Born","startTime":1127.73,"endTime":1129.8,"body":"audience. That's what Dylan"},{"speaker":"Jack Born","startTime":1127.73,"endTime":1129.8,"body":"funnel does."},{"speaker":"Krystal Proffitt","startTime":1129.92,"endTime":1133.58,"body":"Yeah, this is"},{"speaker":"Krystal Proffitt","startTime":1129.92,"endTime":1133.58,"body":"such a great, a great approach,"},{"speaker":"Krystal Proffitt","startTime":1133.6100000000001,"endTime":1137.0,"body":"again, to marketing that"},{"speaker":"Krystal Proffitt","startTime":1133.6100000000001,"endTime":1137.0,"body":"authentic, like, hey, it's it's"},{"speaker":"Krystal Proffitt","startTime":1137.0,"endTime":1142.01,"body":"actually real. I love that. But"},{"speaker":"Krystal Proffitt","startTime":1137.0,"endTime":1142.01,"body":"also, on the back end, it makes"},{"speaker":"Krystal Proffitt","startTime":1142.01,"endTime":1146.21,"body":"my life so much easier, because"},{"speaker":"Krystal Proffitt","startTime":1142.01,"endTime":1146.21,"body":"I don't have to remember it's"},{"speaker":"Krystal Proffitt","startTime":1146.21,"endTime":1148.8200000000002,"body":"like, Okay, do you know the"},{"speaker":"Krystal Proffitt","startTime":1146.21,"endTime":1148.8200000000002,"body":"carts closing, especially for"},{"speaker":"Krystal Proffitt","startTime":1148.8200000000002,"endTime":1151.73,"body":"anybody y'all don't Don't close"},{"speaker":"Krystal Proffitt","startTime":1148.8200000000002,"endTime":1151.73,"body":"your carts at midnight? Are you"},{"speaker":"Krystal Proffitt","startTime":1151.73,"endTime":1154.22,"body":"really gonna stay up until"},{"speaker":"Krystal Proffitt","startTime":1151.73,"endTime":1154.22,"body":"midnight and turn off those"},{"speaker":"Krystal Proffitt","startTime":1154.22,"endTime":1158.0,"body":"sales buttons? No. But you also"},{"speaker":"Krystal Proffitt","startTime":1154.22,"endTime":1158.0,"body":"you could do that and not have"},{"speaker":"Krystal Proffitt","startTime":1158.0,"endTime":1160.85,"body":"to worry about it. Because"},{"speaker":"Krystal Proffitt","startTime":1158.0,"endTime":1160.85,"body":"everything will redirect. If you"},{"speaker":"Krystal Proffitt","startTime":1160.85,"endTime":1164.3600000000001,"body":"have deadline funnel, this is"},{"speaker":"Krystal Proffitt","startTime":1160.85,"endTime":1164.3600000000001,"body":"something that I use personally,"},{"speaker":"Krystal Proffitt","startTime":1164.3600000000001,"endTime":1168.65,"body":"when I do my launches, I'll have"},{"speaker":"Krystal Proffitt","startTime":1164.3600000000001,"endTime":1168.65,"body":"my sales pages. And then as soon"},{"speaker":"Krystal Proffitt","startTime":1168.65,"endTime":1171.98,"body":"as they're done, they"},{"speaker":"Krystal Proffitt","startTime":1168.65,"endTime":1171.98,"body":"authentically switch to"},{"speaker":"Krystal Proffitt","startTime":1171.98,"endTime":1174.5900000000001,"body":"something else, they go to a"},{"speaker":"Krystal Proffitt","startTime":1171.98,"endTime":1174.5900000000001,"body":"waitlist page, or they go to my"},{"speaker":"Krystal Proffitt","startTime":1174.5900000000001,"endTime":1177.92,"body":"main page, or they say, Hey, you"},{"speaker":"Krystal Proffitt","startTime":1174.5900000000001,"endTime":1177.92,"body":"know, this offer has expired."},{"speaker":"Krystal Proffitt","startTime":1177.92,"endTime":1181.9099999999999,"body":"And I just appreciate that it"},{"speaker":"Krystal Proffitt","startTime":1177.92,"endTime":1181.9099999999999,"body":"makes my life easier. So thank"},{"speaker":"Krystal Proffitt","startTime":1181.9099999999999,"endTime":1185.33,"body":"you, because it's a great"},{"speaker":"Krystal Proffitt","startTime":1181.9099999999999,"endTime":1185.33,"body":"product, and it really works."},{"speaker":"Krystal Proffitt","startTime":1186.98,"endTime":1192.0500000000002,"body":"But I'm curious, do you see"},{"speaker":"Krystal Proffitt","startTime":1186.98,"endTime":1192.0500000000002,"body":"like, as content creators, is"},{"speaker":"Krystal Proffitt","startTime":1192.0500000000002,"endTime":1197.42,"body":"there a way that we can kind of"},{"speaker":"Krystal Proffitt","startTime":1192.0500000000002,"endTime":1197.42,"body":"approach creating authentic"},{"speaker":"Krystal Proffitt","startTime":1197.42,"endTime":1202.4299999999998,"body":"marketing, but also driving"},{"speaker":"Krystal Proffitt","startTime":1197.42,"endTime":1202.4299999999998,"body":"demand for what we have to"},{"speaker":"Krystal Proffitt","startTime":1202.4299999999998,"endTime":1206.8400000000001,"body":"offer? Without being so in your"},{"speaker":"Krystal Proffitt","startTime":1202.4299999999998,"endTime":1206.8400000000001,"body":"face? I think that this question"},{"speaker":"Krystal Proffitt","startTime":1206.8400000000001,"endTime":1210.8899999999999,"body":"comes up a lot, especially for I"},{"speaker":"Krystal Proffitt","startTime":1206.8400000000001,"endTime":1210.8899999999999,"body":"think a lot of our audiences,"},{"speaker":"Krystal Proffitt","startTime":1210.8899999999999,"endTime":1215.33,"body":"newer business owners, and they"},{"speaker":"Krystal Proffitt","startTime":1210.8899999999999,"endTime":1215.33,"body":"have this timidity when it comes"},{"speaker":"Krystal Proffitt","startTime":1215.33,"endTime":1218.06,"body":"to selling they're like, I don't"},{"speaker":"Krystal Proffitt","startTime":1215.33,"endTime":1218.06,"body":"want to be too aggressive. But I"},{"speaker":"Krystal Proffitt","startTime":1218.06,"endTime":1221.12,"body":"also want to use the right sales"},{"speaker":"Krystal Proffitt","startTime":1218.06,"endTime":1221.12,"body":"tactics. So what would you say"},{"speaker":"Krystal Proffitt","startTime":1221.12,"endTime":1223.6399999999999,"body":"to someone who's having that"},{"speaker":"Krystal Proffitt","startTime":1221.12,"endTime":1223.6399999999999,"body":"struggle right now?"},{"speaker":"Jack Born","startTime":1223.67,"endTime":1227.42,"body":"Yeah. I love this"},{"speaker":"Jack Born","startTime":1223.67,"endTime":1227.42,"body":"question. So the the most"},{"speaker":"Jack Born","startTime":1227.42,"endTime":1230.96,"body":"important thing is to stop"},{"speaker":"Jack Born","startTime":1227.42,"endTime":1230.96,"body":"thinking about what it is that"},{"speaker":"Jack Born","startTime":1230.96,"endTime":1235.1,"body":"you sell, okay, because I say"},{"speaker":"Jack Born","startTime":1230.96,"endTime":1235.1,"body":"this, you probably heard me say"},{"speaker":"Jack Born","startTime":1235.1,"endTime":1237.9499999999998,"body":"this on Amy Porterfield podcast,"},{"speaker":"Jack Born","startTime":1235.1,"endTime":1237.9499999999998,"body":"I say this all the time, which"},{"speaker":"Jack Born","startTime":1237.9499999999998,"endTime":1241.37,"body":"is no one. And I tell my team"},{"speaker":"Jack Born","startTime":1237.9499999999998,"endTime":1241.37,"body":"this quite often they're tired"},{"speaker":"Jack Born","startTime":1241.37,"endTime":1244.2199999999998,"body":"of hearing it, no one woke up"},{"speaker":"Jack Born","startTime":1241.37,"endTime":1244.2199999999998,"body":"today saying, Gosh, I hope that"},{"speaker":"Jack Born","startTime":1244.2199999999998,"endTime":1246.77,"body":"there's yet another software"},{"speaker":"Jack Born","startTime":1244.2199999999998,"endTime":1246.77,"body":"program that I can pop in my"},{"speaker":"Jack Born","startTime":1246.77,"endTime":1249.6799999999998,"body":"credit card and start paying"},{"speaker":"Jack Born","startTime":1246.77,"endTime":1249.6799999999998,"body":"monthly or annually for yet"},{"speaker":"Jack Born","startTime":1249.6799999999998,"endTime":1252.4099999999999,"body":"another software as a service."},{"speaker":"Jack Born","startTime":1249.6799999999998,"endTime":1252.4099999999999,"body":"And yet we have 1000s of"},{"speaker":"Jack Born","startTime":1252.4099999999999,"endTime":1256.2800000000002,"body":"clients. So that so why, because"},{"speaker":"Jack Born","startTime":1252.4099999999999,"endTime":1256.2800000000002,"body":"what we sell is a delivery"},{"speaker":"Jack Born","startTime":1256.2800000000002,"endTime":1259.1599999999999,"body":"mechanism for results. So"},{"speaker":"Jack Born","startTime":1256.2800000000002,"endTime":1259.1599999999999,"body":"whatever it is that you're"},{"speaker":"Jack Born","startTime":1259.1599999999999,"endTime":1262.85,"body":"selling, whether it's a coaching"},{"speaker":"Jack Born","startTime":1259.1599999999999,"endTime":1262.85,"body":"program, an online course, you"},{"speaker":"Jack Born","startTime":1262.85,"endTime":1266.15,"body":"know, and you're doing actual"},{"speaker":"Jack Born","startTime":1262.85,"endTime":1266.15,"body":"done for you consulting, it"},{"speaker":"Jack Born","startTime":1266.15,"endTime":1268.85,"body":"doesn't matter, whatever it is"},{"speaker":"Jack Born","startTime":1266.15,"endTime":1268.85,"body":"that you're selling, it is just"},{"speaker":"Jack Born","startTime":1268.85,"endTime":1274.1599999999999,"body":"a delivery mechanism for life"},{"speaker":"Jack Born","startTime":1268.85,"endTime":1274.1599999999999,"body":"2.0, or them 2.0, of where they"},{"speaker":"Jack Born","startTime":1274.1599999999999,"endTime":1277.2199999999998,"body":"want to get to. So there's a"},{"speaker":"Jack Born","startTime":1274.1599999999999,"endTime":1277.2199999999998,"body":"transformation in between. And"},{"speaker":"Jack Born","startTime":1277.2199999999998,"endTime":1281.69,"body":"your job is to talk about the"},{"speaker":"Jack Born","startTime":1277.2199999999998,"endTime":1281.69,"body":"gap between where they are and"},{"speaker":"Jack Born","startTime":1281.69,"endTime":1284.6,"body":"where they want to be. So you're"},{"speaker":"Jack Born","startTime":1281.69,"endTime":1284.6,"body":"talking about them and their"},{"speaker":"Jack Born","startTime":1284.6,"endTime":1287.96,"body":"problems. So step number one is"},{"speaker":"Jack Born","startTime":1284.6,"endTime":1287.96,"body":"forget about the fact that"},{"speaker":"Jack Born","startTime":1287.96,"endTime":1290.69,"body":"you're selling stuff. And it's"},{"speaker":"Jack Born","startTime":1287.96,"endTime":1290.69,"body":"the features and the benefits,"},{"speaker":"Jack Born","startTime":1290.69,"endTime":1293.6,"body":"like that's not the time for"},{"speaker":"Jack Born","startTime":1290.69,"endTime":1293.6,"body":"this talk about them and the"},{"speaker":"Jack Born","startTime":1293.6,"endTime":1296.33,"body":"problems that they have and the"},{"speaker":"Jack Born","startTime":1293.6,"endTime":1296.33,"body":"challenges and the more that you"},{"speaker":"Jack Born","startTime":1296.48,"endTime":1300.3200000000002,"body":"can put that to words whether"},{"speaker":"Jack Born","startTime":1296.48,"endTime":1300.3200000000002,"body":"it's written or whether it's on"},{"speaker":"Jack Born","startTime":1300.3200000000002,"endTime":1303.8899999999999,"body":"a podcast, so that someone says,"},{"speaker":"Jack Born","startTime":1300.3200000000002,"endTime":1303.8899999999999,"body":"oh my gosh, that is exactly the"},{"speaker":"Jack Born","startTime":1303.8899999999999,"endTime":1306.5900000000001,"body":"problem that I'm going through."},{"speaker":"Jack Born","startTime":1303.8899999999999,"endTime":1306.5900000000001,"body":"It's freaking me out. It sounds"},{"speaker":"Jack Born","startTime":1306.5900000000001,"endTime":1309.77,"body":"like you are in my head because"},{"speaker":"Jack Born","startTime":1306.5900000000001,"endTime":1309.77,"body":"you understand my problems and"},{"speaker":"Jack Born","startTime":1309.77,"endTime":1313.67,"body":"you've described it in a way"},{"speaker":"Jack Born","startTime":1309.77,"endTime":1313.67,"body":"that is 100% Spot on, but I've"},{"speaker":"Jack Born","startTime":1313.67,"endTime":1317.06,"body":"never explained it exactly that"},{"speaker":"Jack Born","startTime":1313.67,"endTime":1317.06,"body":"way even to my spouse, but you"},{"speaker":"Jack Born","startTime":1317.06,"endTime":1320.12,"body":"just said it like I am"},{"speaker":"Jack Born","startTime":1317.06,"endTime":1320.12,"body":"listening. I'm all ears. So once"},{"speaker":"Jack Born","startTime":1320.12,"endTime":1324.8600000000001,"body":"you have once you can describe"},{"speaker":"Jack Born","startTime":1320.12,"endTime":1324.8600000000001,"body":"the problem and the frustration"},{"speaker":"Jack Born","startTime":1324.8600000000001,"endTime":1327.8600000000001,"body":"and the emotions that they're"},{"speaker":"Jack Born","startTime":1324.8600000000001,"endTime":1327.8600000000001,"body":"going through. Then what I would"},{"speaker":"Jack Born","startTime":1327.8600000000001,"endTime":1331.04,"body":"do is is not time yet to talk"},{"speaker":"Jack Born","startTime":1327.8600000000001,"endTime":1331.04,"body":"about and here's how you solve"},{"speaker":"Jack Born","startTime":1331.04,"endTime":1334.25,"body":"it with XYZ problem, right? That"},{"speaker":"Jack Born","startTime":1331.04,"endTime":1334.25,"body":"even sounds salesy. What you"},{"speaker":"Jack Born","startTime":1334.25,"endTime":1339.4699999999998,"body":"want to do is you want to talk"},{"speaker":"Jack Born","startTime":1334.25,"endTime":1339.4699999999998,"body":"about the a change in thinking"},{"speaker":"Jack Born","startTime":1339.5,"endTime":1343.13,"body":"or a modification in their"},{"speaker":"Jack Born","startTime":1339.5,"endTime":1343.13,"body":"action. So in other words, not"},{"speaker":"Jack Born","startTime":1343.13,"endTime":1346.8200000000002,"body":"your product yet. But you're"},{"speaker":"Jack Born","startTime":1343.13,"endTime":1346.8200000000002,"body":"talking about what is the what"},{"speaker":"Jack Born","startTime":1346.8200000000002,"endTime":1349.6100000000001,"body":"is the fundamental change. So"},{"speaker":"Jack Born","startTime":1346.8200000000002,"endTime":1349.6100000000001,"body":"for example, you might have a"},{"speaker":"Jack Born","startTime":1349.6100000000001,"endTime":1352.9699999999998,"body":"framework. And so like, step"},{"speaker":"Jack Born","startTime":1349.6100000000001,"endTime":1352.9699999999998,"body":"four of that framework might be"},{"speaker":"Jack Born","startTime":1352.9699999999998,"endTime":1355.6999999999998,"body":"what you want to talk about on"},{"speaker":"Jack Born","startTime":1352.9699999999998,"endTime":1355.6999999999998,"body":"the podcast. And so if I were"},{"speaker":"Jack Born","startTime":1355.6999999999998,"endTime":1359.06,"body":"structuring a product podcast,"},{"speaker":"Jack Born","startTime":1355.6999999999998,"endTime":1359.06,"body":"it would be okay, what problem"},{"speaker":"Jack Born","startTime":1359.06,"endTime":1361.6100000000001,"body":"what one single problem are we"},{"speaker":"Jack Born","startTime":1359.06,"endTime":1361.6100000000001,"body":"going to be addressing on this"},{"speaker":"Jack Born","startTime":1361.6100000000001,"endTime":1365.2399999999998,"body":"podcast and I would open it up"},{"speaker":"Jack Born","startTime":1361.6100000000001,"endTime":1365.2399999999998,"body":"with words that would really"},{"speaker":"Jack Born","startTime":1365.2399999999998,"endTime":1367.6399999999999,"body":"bring someone in. So if someone"},{"speaker":"Jack Born","startTime":1365.2399999999998,"endTime":1367.6399999999999,"body":"has that problem, they're"},{"speaker":"Jack Born","startTime":1367.67,"endTime":1369.92,"body":"they're stopping what they're"},{"speaker":"Jack Born","startTime":1367.67,"endTime":1369.92,"body":"doing. They say, Okay, this is"},{"speaker":"Jack Born","startTime":1369.92,"endTime":1373.52,"body":"what I need to listen to right"},{"speaker":"Jack Born","startTime":1369.92,"endTime":1373.52,"body":"now. Because this is exactly the"},{"speaker":"Jack Born","startTime":1373.52,"endTime":1376.94,"body":"problem that I have. Tell me how"},{"speaker":"Jack Born","startTime":1373.52,"endTime":1376.94,"body":"to solve this. And then I would"},{"speaker":"Jack Born","startTime":1376.94,"endTime":1380.63,"body":"talk about the one thing that"},{"speaker":"Jack Born","startTime":1376.94,"endTime":1380.63,"body":"you can, or the three things"},{"speaker":"Jack Born","startTime":1380.63,"endTime":1384.92,"body":"that you can do to fix that"},{"speaker":"Jack Born","startTime":1380.63,"endTime":1384.92,"body":"problem. Again, not yet talking"},{"speaker":"Jack Born","startTime":1384.92,"endTime":1388.0700000000002,"body":"about this, but then I would do"},{"speaker":"Jack Born","startTime":1384.92,"endTime":1388.0700000000002,"body":"this really cool twist that I"},{"speaker":"Jack Born","startTime":1388.0700000000002,"endTime":1391.8200000000002,"body":"teach in a program that we have"},{"speaker":"Jack Born","startTime":1388.0700000000002,"endTime":1391.8200000000002,"body":"called stealth selling, because"},{"speaker":"Jack Born","startTime":1391.85,"endTime":1395.12,"body":"a lot we want to teach people"},{"speaker":"Jack Born","startTime":1391.85,"endTime":1395.12,"body":"how to sell without sounding"},{"speaker":"Jack Born","startTime":1395.12,"endTime":1399.2600000000002,"body":"salesy. And so what we do is,"},{"speaker":"Jack Born","startTime":1395.12,"endTime":1399.2600000000002,"body":"one of the things that I teach"},{"speaker":"Jack Born","startTime":1399.29,"endTime":1402.8899999999999,"body":"is, then I talk about how"},{"speaker":"Jack Born","startTime":1399.29,"endTime":1402.8899999999999,"body":"someone solved that problem. So"},{"speaker":"Jack Born","startTime":1403.0700000000002,"endTime":1405.71,"body":"it would sound I'm going to do"},{"speaker":"Jack Born","startTime":1403.0700000000002,"endTime":1405.71,"body":"this off the top my head, but it"},{"speaker":"Jack Born","startTime":1405.71,"endTime":1408.23,"body":"sounds something like you know,"},{"speaker":"Jack Born","startTime":1405.71,"endTime":1408.23,"body":"I'm going to today I'm going to"},{"speaker":"Jack Born","startTime":1408.3200000000002,"endTime":1410.96,"body":"so I'm jumping into we've"},{"speaker":"Jack Born","startTime":1408.3200000000002,"endTime":1410.96,"body":"already talked about the the"},{"speaker":"Jack Born","startTime":1410.96,"endTime":1414.0500000000002,"body":"problem. So I'm just going to"},{"speaker":"Jack Born","startTime":1410.96,"endTime":1414.0500000000002,"body":"jump into, okay, so if that if"},{"speaker":"Jack Born","startTime":1414.0500000000002,"endTime":1417.1999999999998,"body":"that interests you today, I'm"},{"speaker":"Jack Born","startTime":1414.0500000000002,"endTime":1417.1999999999998,"body":"going to share with you point"},{"speaker":"Jack Born","startTime":1417.1999999999998,"endTime":1421.46,"body":"three of my five step ABC"},{"speaker":"Jack Born","startTime":1417.1999999999998,"endTime":1421.46,"body":"framework. And what is really"},{"speaker":"Jack Born","startTime":1421.46,"endTime":1424.1,"body":"cool is I'm going to share with"},{"speaker":"Jack Born","startTime":1421.46,"endTime":1424.1,"body":"you the story of Abby Ashley,"},{"speaker":"Jack Born","startTime":1424.1,"endTime":1426.83,"body":"and how she took the concept"},{"speaker":"Jack Born","startTime":1424.1,"endTime":1426.83,"body":"that I'm going to teach you"},{"speaker":"Jack Born","startTime":1426.83,"endTime":1430.25,"body":"today and how she went from the"},{"speaker":"Jack Born","startTime":1426.83,"endTime":1430.25,"body":"same problem that I just"},{"speaker":"Jack Born","startTime":1430.25,"endTime":1433.25,"body":"described. And she was making"},{"speaker":"Jack Born","startTime":1430.25,"endTime":1433.25,"body":"$10,000 a month in her business"},{"speaker":"Jack Born","startTime":1433.4,"endTime":1436.9099999999999,"body":"to instantly making $60,000 a"},{"speaker":"Jack Born","startTime":1433.4,"endTime":1436.9099999999999,"body":"month in her business, just by"},{"speaker":"Jack Born","startTime":1436.9099999999999,"endTime":1439.31,"body":"applying the tip that I'm going"},{"speaker":"Jack Born","startTime":1436.9099999999999,"endTime":1439.31,"body":"to share with you in the next 30"},{"speaker":"Jack Born","startTime":1439.31,"endTime":1441.62,"body":"minutes. So if you're ready,"},{"speaker":"Jack Born","startTime":1439.31,"endTime":1441.62,"body":"let's go ahead and jump in,"},{"speaker":"Jack Born","startTime":1441.8899999999999,"endTime":1445.1,"body":"boom, they're like, Okay, I'm"},{"speaker":"Jack Born","startTime":1441.8899999999999,"endTime":1445.1,"body":"sold. Now. Now I'm not talking."},{"speaker":"Jack Born","startTime":1445.1,"endTime":1449.06,"body":"So I've started by talking about"},{"speaker":"Jack Born","startTime":1445.1,"endTime":1449.06,"body":"their problem, the listener, and"},{"speaker":"Jack Born","startTime":1449.06,"endTime":1453.1100000000001,"body":"then I've linked it to a story"},{"speaker":"Jack Born","startTime":1449.06,"endTime":1453.1100000000001,"body":"about a client. So now I'm"},{"speaker":"Jack Born","startTime":1453.1100000000001,"endTime":1456.8000000000002,"body":"bringing in a testimonial of a"},{"speaker":"Jack Born","startTime":1453.1100000000001,"endTime":1456.8000000000002,"body":"client and have dropped. So the"},{"speaker":"Jack Born","startTime":1456.83,"endTime":1459.8899999999999,"body":"just dropping in the fact that I"},{"speaker":"Jack Born","startTime":1456.83,"endTime":1459.8899999999999,"body":"have a client I don't need, I"},{"speaker":"Jack Born","startTime":1459.8899999999999,"endTime":1462.77,"body":"don't need to say, by the way, I"},{"speaker":"Jack Born","startTime":1459.8899999999999,"endTime":1462.77,"body":"have something to sell you"},{"speaker":"Jack Born","startTime":1462.77,"endTime":1465.56,"body":"because they're our client, they"},{"speaker":"Jack Born","startTime":1462.77,"endTime":1465.56,"body":"obviously bought something. So"},{"speaker":"Jack Born","startTime":1465.71,"endTime":1468.4099999999999,"body":"even if this is your first"},{"speaker":"Jack Born","startTime":1465.71,"endTime":1468.4099999999999,"body":"podcast, you understand without"},{"speaker":"Jack Born","startTime":1468.4099999999999,"endTime":1471.83,"body":"me even seeing it, oh, this"},{"speaker":"Jack Born","startTime":1468.4099999999999,"endTime":1471.83,"body":"person is in business doing"},{"speaker":"Jack Born","startTime":1471.83,"endTime":1474.17,"body":"something. But they're not"},{"speaker":"Jack Born","startTime":1471.83,"endTime":1474.17,"body":"interested in that yet. But"},{"speaker":"Jack Born","startTime":1474.17,"endTime":1476.6599999999999,"body":"you've already planted that"},{"speaker":"Jack Born","startTime":1474.17,"endTime":1476.6599999999999,"body":"seed. So it's not a big shock,"},{"speaker":"Jack Born","startTime":1476.6599999999999,"endTime":1479.63,"body":"like, oh, okay, you're selling"},{"speaker":"Jack Born","startTime":1476.6599999999999,"endTime":1479.63,"body":"something, like you're kind of"},{"speaker":"Jack Born","startTime":1479.63,"endTime":1481.94,"body":"dropping these little"},{"speaker":"Jack Born","startTime":1479.63,"endTime":1481.94,"body":"breadcrumbs. And people are"},{"speaker":"Jack Born","startTime":1481.94,"endTime":1484.8200000000002,"body":"learning about this as they go."},{"speaker":"Jack Born","startTime":1481.94,"endTime":1484.8200000000002,"body":"But first, you're talking about"},{"speaker":"Jack Born","startTime":1484.8200000000002,"endTime":1488.33,"body":"them, then you're talking about"},{"speaker":"Jack Born","startTime":1484.8200000000002,"endTime":1488.33,"body":"how, like the specific idea, and"},{"speaker":"Jack Born","startTime":1488.33,"endTime":1492.6799999999998,"body":"how you're going to tell a story"},{"speaker":"Jack Born","startTime":1488.33,"endTime":1492.6799999999998,"body":"through one of your clients. And"},{"speaker":"Jack Born","startTime":1492.6799999999998,"endTime":1494.96,"body":"then you can bring it back to"},{"speaker":"Jack Born","startTime":1492.6799999999998,"endTime":1494.96,"body":"something like, Hey, if that"},{"speaker":"Jack Born","startTime":1494.96,"endTime":1497.3000000000002,"body":"really interests you, you can"},{"speaker":"Jack Born","startTime":1494.96,"endTime":1497.3000000000002,"body":"learn about my five step"},{"speaker":"Jack Born","startTime":1497.3000000000002,"endTime":1500.7800000000002,"body":"framework in step three is what"},{"speaker":"Jack Born","startTime":1497.3000000000002,"endTime":1500.7800000000002,"body":"we went over today. So just"},{"speaker":"Jack Born","startTime":1500.7800000000002,"endTime":1504.1100000000001,"body":"download the free framework, my"},{"speaker":"Jack Born","startTime":1500.7800000000002,"endTime":1504.1100000000001,"body":"site, comm forward slash"},{"speaker":"Jack Born","startTime":1504.1100000000001,"endTime":1507.1999999999998,"body":"whatever. And so that could be"},{"speaker":"Jack Born","startTime":1504.1100000000001,"endTime":1507.1999999999998,"body":"the structure of the podcast,"},{"speaker":"Jack Born","startTime":1507.4099999999999,"endTime":1511.1,"body":"but it doesn't sound or feel"},{"speaker":"Jack Born","startTime":1507.4099999999999,"endTime":1511.1,"body":"salesy, and yet I'm resonating"},{"speaker":"Jack Born","startTime":1511.1,"endTime":1513.7399999999998,"body":"with the audience because I'm"},{"speaker":"Jack Born","startTime":1511.1,"endTime":1513.7399999999998,"body":"talking about their problems."},{"speaker":"Krystal Proffitt","startTime":1513.8600000000001,"endTime":1516.98,"body":"Yeah, this"},{"speaker":"Krystal Proffitt","startTime":1513.8600000000001,"endTime":1516.98,"body":"was, like, I need like the mic"},{"speaker":"Krystal Proffitt","startTime":1516.98,"endTime":1519.71,"body":"drop, like a, like a sound"},{"speaker":"Krystal Proffitt","startTime":1516.98,"endTime":1519.71,"body":"effect or something, because"},{"speaker":"Krystal Proffitt","startTime":1519.71,"endTime":1526.25,"body":"that was like a mini training in"},{"speaker":"Krystal Proffitt","startTime":1519.71,"endTime":1526.25,"body":"sales. 101. And it was so good."},{"speaker":"Krystal Proffitt","startTime":1526.25,"endTime":1529.0700000000002,"body":"So if anybody was like, Oh, my"},{"speaker":"Krystal Proffitt","startTime":1526.25,"endTime":1529.0700000000002,"body":"gosh, I gotta like, go back and"},{"speaker":"Krystal Proffitt","startTime":1529.0700000000002,"endTime":1532.19,"body":"listen to everything that Jack"},{"speaker":"Krystal Proffitt","startTime":1529.0700000000002,"endTime":1532.19,"body":"just said, because it was so"},{"speaker":"Krystal Proffitt","startTime":1532.19,"endTime":1536.06,"body":"good. Because I think that the"},{"speaker":"Krystal Proffitt","startTime":1532.19,"endTime":1536.06,"body":"approach has to start with"},{"speaker":"Krystal Proffitt","startTime":1536.06,"endTime":1539.42,"body":"exactly what you were saying is"},{"speaker":"Krystal Proffitt","startTime":1536.06,"endTime":1539.42,"body":"you're making it about them."},{"speaker":"Krystal Proffitt","startTime":1539.48,"endTime":1543.1100000000001,"body":"It's not about you, it's never"},{"speaker":"Krystal Proffitt","startTime":1539.48,"endTime":1543.1100000000001,"body":"been about you, it is 100% about"},{"speaker":"Krystal Proffitt","startTime":1543.1399999999999,"endTime":1546.17,"body":"them and the version of"},{"speaker":"Krystal Proffitt","startTime":1543.1399999999999,"endTime":1546.17,"body":"themselves that they're trying"},{"speaker":"Krystal Proffitt","startTime":1546.17,"endTime":1549.02,"body":"to become or the problem that"},{"speaker":"Krystal Proffitt","startTime":1546.17,"endTime":1549.02,"body":"they're trying to solve. And I"},{"speaker":"Krystal Proffitt","startTime":1549.02,"endTime":1553.04,"body":"think that anytime you start"},{"speaker":"Krystal Proffitt","startTime":1549.02,"endTime":1553.04,"body":"with that foundation in mind,"},{"speaker":"Krystal Proffitt","startTime":1553.04,"endTime":1555.8600000000001,"body":"like you're gonna win, even if"},{"speaker":"Krystal Proffitt","startTime":1553.04,"endTime":1555.8600000000001,"body":"they don't end up becoming a"},{"speaker":"Krystal Proffitt","startTime":1555.8600000000001,"endTime":1559.4,"body":"customer, but maybe they end up"},{"speaker":"Krystal Proffitt","startTime":1555.8600000000001,"endTime":1559.4,"body":"starting to follow you on social"},{"speaker":"Krystal Proffitt","startTime":1559.4,"endTime":1562.79,"body":"media and really start develop"},{"speaker":"Krystal Proffitt","startTime":1559.4,"endTime":1562.79,"body":"your content and then eventually"},{"speaker":"Krystal Proffitt","startTime":1562.79,"endTime":1567.0500000000002,"body":"become a customer. I think"},{"speaker":"Krystal Proffitt","startTime":1562.79,"endTime":1567.0500000000002,"body":"there's so much pressure to"},{"speaker":"Krystal Proffitt","startTime":1567.1999999999998,"endTime":1570.9499999999998,"body":"start an online business and"},{"speaker":"Krystal Proffitt","startTime":1567.1999999999998,"endTime":1570.9499999999998,"body":"make a million dollars tomorrow."},{"speaker":"Krystal Proffitt","startTime":1570.9499999999998,"endTime":1573.35,"body":"And I think that it gets a lot"},{"speaker":"Krystal Proffitt","startTime":1570.9499999999998,"endTime":1573.35,"body":"of people frustrated and"},{"speaker":"Krystal Proffitt","startTime":1573.35,"endTime":1578.21,"body":"impatient. And I just love this"},{"speaker":"Krystal Proffitt","startTime":1573.35,"endTime":1578.21,"body":"approach of leading with value"},{"speaker":"Krystal Proffitt","startTime":1578.21,"endTime":1582.7399999999998,"body":"and really the testimonial piece"},{"speaker":"Krystal Proffitt","startTime":1578.21,"endTime":1582.7399999999998,"body":"I think that that's so key and"},{"speaker":"Krystal Proffitt","startTime":1582.7399999999998,"endTime":1586.2800000000002,"body":"something that y'all do really"},{"speaker":"Krystal Proffitt","startTime":1582.7399999999998,"endTime":1586.2800000000002,"body":"well again with the testimonials"},{"speaker":"Krystal Proffitt","startTime":1586.2800000000002,"endTime":1589.6399999999999,"body":"with deadline funnel, but just"},{"speaker":"Krystal Proffitt","startTime":1586.2800000000002,"endTime":1589.6399999999999,"body":"saying hey, you know, my client"},{"speaker":"Krystal Proffitt","startTime":1589.67,"endTime":1593.5100000000002,"body":"or a member of our community or"},{"speaker":"Krystal Proffitt","startTime":1589.67,"endTime":1593.5100000000002,"body":"previous student is something"},{"speaker":"Krystal Proffitt","startTime":1593.5100000000002,"endTime":1596.96,"body":"that's really helpful to plant"},{"speaker":"Krystal Proffitt","startTime":1593.5100000000002,"endTime":1596.96,"body":"that seed of credibility and"},{"speaker":"Krystal Proffitt","startTime":1596.96,"endTime":1600.77,"body":"authority. So this this is so"},{"speaker":"Krystal Proffitt","startTime":1596.96,"endTime":1600.77,"body":"good, Jack, I actually wanted to"},{"speaker":"Krystal Proffitt","startTime":1600.77,"endTime":1604.6999999999998,"body":"ask you one more question. It's"},{"speaker":"Krystal Proffitt","startTime":1600.77,"endTime":1604.6999999999998,"body":"gonna be kind of silly one. But"},{"speaker":"Krystal Proffitt","startTime":1604.88,"endTime":1608.9,"body":"I so I'm, I'm a deadline funnel"},{"speaker":"Krystal Proffitt","startTime":1604.88,"endTime":1608.9,"body":"like I'm on your email list. I"},{"speaker":"Krystal Proffitt","startTime":1608.9,"endTime":1613.52,"body":"see us updates. And one of my"},{"speaker":"Krystal Proffitt","startTime":1608.9,"endTime":1613.52,"body":"favorite things is when you do"},{"speaker":"Krystal Proffitt","startTime":1613.58,"endTime":1617.54,"body":"test so he will do a test of the"},{"speaker":"Krystal Proffitt","startTime":1613.58,"endTime":1617.54,"body":"product. I saw one of the videos"},{"speaker":"Krystal Proffitt","startTime":1617.54,"endTime":1621.4099999999999,"body":"you did, where you bought a"},{"speaker":"Krystal Proffitt","startTime":1617.54,"endTime":1621.4099999999999,"body":"brand new iPad, and then you"},{"speaker":"Krystal Proffitt","startTime":1621.4099999999999,"endTime":1624.2600000000002,"body":"flew to I can't remember if you"},{"speaker":"Krystal Proffitt","startTime":1621.4099999999999,"endTime":1624.2600000000002,"body":"flew to the States or you flew"},{"speaker":"Krystal Proffitt","startTime":1624.2600000000002,"endTime":1627.5300000000002,"body":"to Australia, but tell me about"},{"speaker":"Krystal Proffitt","startTime":1624.2600000000002,"endTime":1627.5300000000002,"body":"that because you had your whole"},{"speaker":"Krystal Proffitt","startTime":1627.5300000000002,"endTime":1630.3200000000002,"body":"family involved in this video"},{"speaker":"Krystal Proffitt","startTime":1627.5300000000002,"endTime":1630.3200000000002,"body":"too. And I just thought it was"},{"speaker":"Krystal Proffitt","startTime":1630.3200000000002,"endTime":1633.4099999999999,"body":"so fun. Did they think oh my"},{"speaker":"Krystal Proffitt","startTime":1630.3200000000002,"endTime":1633.4099999999999,"body":"gosh, what's dad up to now like"},{"speaker":"Krystal Proffitt","startTime":1633.4099999999999,"endTime":1635.48,"body":"what's going on? Tell us that"},{"speaker":"Krystal Proffitt","startTime":1633.4099999999999,"endTime":1635.48,"body":"story."},{"speaker":"Jack Born","startTime":1635.5100000000002,"endTime":1638.27,"body":"Yeah. So that so this"},{"speaker":"Jack Born","startTime":1635.5100000000002,"endTime":1638.27,"body":"kind of goes back to what I was"},{"speaker":"Jack Born","startTime":1638.27,"endTime":1641.06,"body":"talking about before. So if you"},{"speaker":"Jack Born","startTime":1638.27,"endTime":1641.06,"body":"zoom out from like, why case"},{"speaker":"Jack Born","startTime":1641.06,"endTime":1646.1,"body":"studies, why testimonials, what"},{"speaker":"Jack Born","startTime":1641.06,"endTime":1646.1,"body":"is doing is it's really to, it's"},{"speaker":"Jack Born","startTime":1646.1,"endTime":1650.42,"body":"really a way to prove like this"},{"speaker":"Jack Born","startTime":1646.1,"endTime":1650.42,"body":"is real, you know, that it's"},{"speaker":"Jack Born","startTime":1650.42,"endTime":1654.1100000000001,"body":"okay to to, to yet have more"},{"speaker":"Jack Born","startTime":1650.42,"endTime":1654.1100000000001,"body":"hope that this is actually going"},{"speaker":"Jack Born","startTime":1654.1100000000001,"endTime":1657.4699999999998,"body":"to be the delivery mechanism"},{"speaker":"Jack Born","startTime":1654.1100000000001,"endTime":1657.4699999999998,"body":"mechanism that actually gets you"},{"speaker":"Jack Born","startTime":1657.4699999999998,"endTime":1660.7399999999998,"body":"that result. One of the things"},{"speaker":"Jack Born","startTime":1657.4699999999998,"endTime":1660.7399999999998,"body":"that people have doubts about."},{"speaker":"Jack Born","startTime":1660.9499999999998,"endTime":1664.85,"body":"So step one is to think about,"},{"speaker":"Jack Born","startTime":1660.9499999999998,"endTime":1664.85,"body":"you really need to step into the"},{"speaker":"Jack Born","startTime":1664.85,"endTime":1668.0900000000001,"body":"mind of your audience and be"},{"speaker":"Jack Born","startTime":1664.85,"endTime":1668.0900000000001,"body":"really brutally honest, like,"},{"speaker":"Jack Born","startTime":1668.0900000000001,"endTime":1673.13,"body":"Okay, if, if I was that skeptic,"},{"speaker":"Jack Born","startTime":1668.0900000000001,"endTime":1673.13,"body":"who thought, okay, everything"},{"speaker":"Jack Born","startTime":1673.13,"endTime":1676.4899999999998,"body":"that that person says, I don't"},{"speaker":"Jack Born","startTime":1673.13,"endTime":1676.4899999999998,"body":"believe it. Like who says so who"},{"speaker":"Jack Born","startTime":1676.4899999999998,"endTime":1679.4,"body":"says, so how do I know that?"},{"speaker":"Jack Born","startTime":1676.4899999999998,"endTime":1679.4,"body":"That's true? So one of the so"},{"speaker":"Jack Born","startTime":1679.4,"endTime":1683.81,"body":"once you go through that list,"},{"speaker":"Jack Born","startTime":1679.4,"endTime":1683.81,"body":"for us, it was okay, you say"},{"speaker":"Jack Born","startTime":1683.81,"endTime":1686.3600000000001,"body":"that the tracking is accurate"},{"speaker":"Jack Born","startTime":1683.81,"endTime":1686.3600000000001,"body":"from device to device, I don't"},{"speaker":"Jack Born","startTime":1686.3600000000001,"endTime":1689.0300000000002,"body":"want to look like a sleazy"},{"speaker":"Jack Born","startTime":1686.3600000000001,"endTime":1689.0300000000002,"body":"marketer, I don't want to look"},{"speaker":"Jack Born","startTime":1689.0300000000002,"endTime":1693.0500000000002,"body":"like, you know, someone clicks"},{"speaker":"Jack Born","startTime":1689.0300000000002,"endTime":1693.0500000000002,"body":"on the link on day five, and"},{"speaker":"Jack Born","startTime":1693.0500000000002,"endTime":1697.5500000000002,"body":"they arrive and it says you've"},{"speaker":"Jack Born","startTime":1693.0500000000002,"endTime":1697.5500000000002,"body":"got 10 days left, right? I want"},{"speaker":"Jack Born","startTime":1697.5500000000002,"endTime":1699.83,"body":"to make sure that this thing is"},{"speaker":"Jack Born","startTime":1697.5500000000002,"endTime":1699.83,"body":"super accurate and not make me"},{"speaker":"Jack Born","startTime":1699.83,"endTime":1703.88,"body":"look like an idiot. So how do we"},{"speaker":"Jack Born","startTime":1699.83,"endTime":1703.88,"body":"prove that? Well, I came up with"},{"speaker":"Jack Born","startTime":1703.88,"endTime":1706.46,"body":"this idea, we were vacation, we"},{"speaker":"Jack Born","startTime":1703.88,"endTime":1706.46,"body":"were visiting family in the"},{"speaker":"Jack Born","startTime":1706.46,"endTime":1710.5100000000002,"body":"States. And so I decided that I"},{"speaker":"Jack Born","startTime":1706.46,"endTime":1710.5100000000002,"body":"like 438 When we're in the"},{"speaker":"Jack Born","startTime":1710.5100000000002,"endTime":1714.5300000000002,"body":"airport, feeding our face before"},{"speaker":"Jack Born","startTime":1710.5100000000002,"endTime":1714.5300000000002,"body":"we got on this flight. Hey, I"},{"speaker":"Jack Born","startTime":1714.5300000000002,"endTime":1718.1599999999999,"body":"know what I'll real quick set"},{"speaker":"Jack Born","startTime":1714.5300000000002,"endTime":1718.1599999999999,"body":"this up so that I can log in,"},{"speaker":"Jack Born","startTime":1718.25,"endTime":1722.1799999999998,"body":"like start myself as a lead in"},{"speaker":"Jack Born","startTime":1718.25,"endTime":1722.1799999999998,"body":"this Active Campaign sequence."},{"speaker":"Jack Born","startTime":1722.1799999999998,"endTime":1725.0,"body":"And so I turn on the camera and"},{"speaker":"Jack Born","startTime":1722.1799999999998,"endTime":1725.0,"body":"you see my family goofing off in"},{"speaker":"Jack Born","startTime":1725.0,"endTime":1728.9899999999998,"body":"the background. And, and so I do"},{"speaker":"Jack Born","startTime":1725.0,"endTime":1728.9899999999998,"body":"that, and then we get on the"},{"speaker":"Jack Born","startTime":1728.9899999999998,"endTime":1734.9899999999998,"body":"plane. And two days later, I'm"},{"speaker":"Jack Born","startTime":1728.9899999999998,"endTime":1734.9899999999998,"body":"driving with my daughter to to"},{"speaker":"Jack Born","startTime":1734.9899999999998,"endTime":1738.5900000000001,"body":"the nearest Apple Store. And"},{"speaker":"Jack Born","startTime":1734.9899999999998,"endTime":1738.5900000000001,"body":"it's actually this this iPad, we"},{"speaker":"Jack Born","startTime":1738.5900000000001,"endTime":1741.92,"body":"went in, purchase it and we I"},{"speaker":"Jack Born","startTime":1738.5900000000001,"endTime":1741.92,"body":"unwrapped it unbox it right"},{"speaker":"Jack Born","startTime":1741.92,"endTime":1745.4299999999998,"body":"there, do the quick Apple change"},{"speaker":"Jack Born","startTime":1741.92,"endTime":1745.4299999999998,"body":"over Yes, bring everything over."},{"speaker":"Jack Born","startTime":1745.58,"endTime":1749.12,"body":"And I load up my my Gmail, and"},{"speaker":"Jack Born","startTime":1745.58,"endTime":1749.12,"body":"it shows there's only X number"},{"speaker":"Jack Born","startTime":1749.12,"endTime":1751.9699999999998,"body":"of hours left on this five day"},{"speaker":"Jack Born","startTime":1749.12,"endTime":1751.9699999999998,"body":"campaign, which is the was the"},{"speaker":"Jack Born","startTime":1751.9699999999998,"endTime":1756.38,"body":"right amount of time. And so"},{"speaker":"Jack Born","startTime":1751.9699999999998,"endTime":1756.38,"body":"right there, you see proof that"},{"speaker":"Jack Born","startTime":1756.44,"endTime":1759.8600000000001,"body":"everything works. So we're in a"},{"speaker":"Jack Born","startTime":1756.44,"endTime":1759.8600000000001,"body":"completely different country,"},{"speaker":"Jack Born","startTime":1760.04,"endTime":1763.7600000000002,"body":"and a completely new device that"},{"speaker":"Jack Born","startTime":1760.04,"endTime":1763.7600000000002,"body":"came out of the box. So this is"},{"speaker":"Jack Born","startTime":1763.7600000000002,"endTime":1766.7600000000002,"body":"one of those things that sort of"},{"speaker":"Jack Born","startTime":1763.7600000000002,"endTime":1766.7600000000002,"body":"like, I don't want to come off"},{"speaker":"Jack Born","startTime":1766.7600000000002,"endTime":1768.8899999999999,"body":"as an infomercial person. But"},{"speaker":"Jack Born","startTime":1766.7600000000002,"endTime":1768.8899999999999,"body":"one of the things that"},{"speaker":"Jack Born","startTime":1768.8899999999999,"endTime":1772.0100000000002,"body":"infomercials do really well is"},{"speaker":"Jack Born","startTime":1768.8899999999999,"endTime":1772.0100000000002,"body":"they have these demonstrations"},{"speaker":"Jack Born","startTime":1772.0100000000002,"endTime":1775.6399999999999,"body":"that just just wow, you're like"},{"speaker":"Jack Born","startTime":1772.0100000000002,"endTime":1775.6399999999999,"body":"oh my god, if it can, if it can,"},{"speaker":"Jack Born","startTime":1775.6999999999998,"endTime":1778.25,"body":"if that knife can cut through"},{"speaker":"Jack Born","startTime":1775.6999999999998,"endTime":1778.25,"body":"the steel pipe and then cut"},{"speaker":"Jack Born","startTime":1778.25,"endTime":1781.19,"body":"through the tomato. Like"},{"speaker":"Jack Born","startTime":1778.25,"endTime":1781.19,"body":"obviously, it's gonna work like"},{"speaker":"Jack Born","startTime":1781.19,"endTime":1783.62,"body":"you just saw it with your own"},{"speaker":"Jack Born","startTime":1781.19,"endTime":1783.62,"body":"eyes. So I don't want to come"},{"speaker":"Jack Born","startTime":1783.62,"endTime":1786.9499999999998,"body":"off as infomercial Lee. But I"},{"speaker":"Jack Born","startTime":1783.62,"endTime":1786.9499999999998,"body":"think again, what they do really"},{"speaker":"Jack Born","startTime":1786.9499999999998,"endTime":1790.4,"body":"well is the proof that's hard to"},{"speaker":"Jack Born","startTime":1786.9499999999998,"endTime":1790.4,"body":"discount, right? And so if you"},{"speaker":"Jack Born","startTime":1790.4,"endTime":1793.0100000000002,"body":"go, I wanted to do a"},{"speaker":"Jack Born","startTime":1790.4,"endTime":1793.0100000000002,"body":"demonstration where someone"},{"speaker":"Jack Born","startTime":1793.0100000000002,"endTime":1795.98,"body":"thought, Okay, if it works for"},{"speaker":"Jack Born","startTime":1793.0100000000002,"endTime":1795.98,"body":"that, then it's going to work"},{"speaker":"Jack Born","startTime":1795.98,"endTime":1798.7399999999998,"body":"for my clients who are staying"},{"speaker":"Jack Born","startTime":1795.98,"endTime":1798.7399999999998,"body":"local, but they're going to be"},{"speaker":"Jack Born","startTime":1798.77,"endTime":1801.1100000000001,"body":"online and Starbucks and"},{"speaker":"Jack Born","startTime":1798.77,"endTime":1801.1100000000001,"body":"checking their email, Hey,"},{"speaker":"Jack Born","startTime":1801.1100000000001,"endTime":1803.9,"body":"today's last day, when they"},{"speaker":"Jack Born","startTime":1801.1100000000001,"endTime":1803.9,"body":"click through, I know it's gonna"},{"speaker":"Jack Born","startTime":1803.9,"endTime":1806.3899999999999,"body":"work. I know Dylan phone's gonna"},{"speaker":"Jack Born","startTime":1803.9,"endTime":1806.3899999999999,"body":"work because I saw that crazy"},{"speaker":"Jack Born","startTime":1806.3899999999999,"endTime":1809.6,"body":"demonstration. So, you know, I"},{"speaker":"Jack Born","startTime":1806.3899999999999,"endTime":1809.6,"body":"would I don't know if it's"},{"speaker":"Jack Born","startTime":1809.6,"endTime":1811.46,"body":"applicable for everyone's"},{"speaker":"Jack Born","startTime":1809.6,"endTime":1811.46,"body":"business. But I think it's a"},{"speaker":"Jack Born","startTime":1811.46,"endTime":1815.06,"body":"great thought exercise to go"},{"speaker":"Jack Born","startTime":1811.46,"endTime":1815.06,"body":"through and think okay, what is"},{"speaker":"Jack Born","startTime":1815.06,"endTime":1819.29,"body":"that last bit of doubt? That"},{"speaker":"Jack Born","startTime":1815.06,"endTime":1819.29,"body":"someone you know, that I can"},{"speaker":"Jack Born","startTime":1819.29,"endTime":1822.5900000000001,"body":"somehow overcome? What sort of"},{"speaker":"Jack Born","startTime":1819.29,"endTime":1822.5900000000001,"body":"thing Could I could I could I"},{"speaker":"Jack Born","startTime":1822.5900000000001,"endTime":1827.3600000000001,"body":"record? Or do that would really"},{"speaker":"Jack Born","startTime":1822.5900000000001,"endTime":1827.3600000000001,"body":"just completely eliminate all"},{"speaker":"Jack Born","startTime":1827.3600000000001,"endTime":1830.63,"body":"doubt where you think, Okay, on"},{"speaker":"Jack Born","startTime":1827.3600000000001,"endTime":1830.63,"body":"top of the testimonials on top"},{"speaker":"Jack Born","startTime":1830.63,"endTime":1833.75,"body":"of the case studies, there's"},{"speaker":"Jack Born","startTime":1830.63,"endTime":1833.75,"body":"this crazy demonstration, okay,"},{"speaker":"Jack Born","startTime":1833.7800000000002,"endTime":1837.0500000000002,"body":"if I don't buy it's not because"},{"speaker":"Jack Born","startTime":1833.7800000000002,"endTime":1837.0500000000002,"body":"I don't believe that this is"},{"speaker":"Jack Born","startTime":1837.0500000000002,"endTime":1840.38,"body":"going to work, you know, it's"},{"speaker":"Jack Born","startTime":1837.0500000000002,"endTime":1840.38,"body":"obviously going to work. Maybe"},{"speaker":"Jack Born","startTime":1840.4099999999999,"endTime":1843.8000000000002,"body":"Maybe I'm not ready for it. But"},{"speaker":"Jack Born","startTime":1840.4099999999999,"endTime":1843.8000000000002,"body":"just by eliminating the doubt,"},{"speaker":"Jack Born","startTime":1843.9499999999998,"endTime":1846.7399999999998,"body":"and the anxiety, you're going to"},{"speaker":"Jack Born","startTime":1843.9499999999998,"endTime":1846.7399999999998,"body":"get a lot more people who are"},{"speaker":"Jack Born","startTime":1846.7399999999998,"endTime":1849.71,"body":"coming in. And besides, it adds"},{"speaker":"Jack Born","startTime":1846.7399999999998,"endTime":1849.71,"body":"a little bit of drama like, hey,"},{"speaker":"Jack Born","startTime":1849.71,"endTime":1852.44,"body":"is this gonna work? You know,"},{"speaker":"Jack Born","startTime":1849.71,"endTime":1852.44,"body":"what's gonna happen when Jack"},{"speaker":"Jack Born","startTime":1852.44,"endTime":1855.17,"body":"arrives in Australia? So you"},{"speaker":"Jack Born","startTime":1852.44,"endTime":1855.17,"body":"know, it's again, it's"},{"speaker":"Jack Born","startTime":1855.17,"endTime":1857.48,"body":"storytelling, storytelling,"},{"speaker":"Jack Born","startTime":1855.17,"endTime":1857.48,"body":"storytelling stories,"},{"speaker":"Jack Born","startTime":1857.5100000000002,"endTime":1858.1999999999998,"body":"storytelling?"},{"speaker":"Krystal Proffitt","startTime":1858.2600000000002,"endTime":1860.5990000000002,"body":"Yeah. Well, I"},{"speaker":"Krystal Proffitt","startTime":1858.2600000000002,"endTime":1860.5990000000002,"body":"loved it. I thought it was"},{"speaker":"Krystal Proffitt","startTime":1860.6570000000002,"endTime":1864.225,"body":"fantastic marketing. So again, I"},{"speaker":"Krystal Proffitt","startTime":1860.6570000000002,"endTime":1864.225,"body":"just wanted to give you some"},{"speaker":"Krystal Proffitt","startTime":1864.284,"endTime":1868.027,"body":"kudos that I saw the video and I"},{"speaker":"Krystal Proffitt","startTime":1864.284,"endTime":1868.027,"body":"was I was impressed. I was like"},{"speaker":"Krystal Proffitt","startTime":1868.085,"endTime":1871.3609999999999,"body":"this. Oh, well, from a video"},{"speaker":"Krystal Proffitt","startTime":1868.085,"endTime":1871.3609999999999,"body":"like, I don't call myself a"},{"speaker":"Krystal Proffitt","startTime":1871.4189999999999,"endTime":1874.8110000000001,"body":"videographer. But I do some"},{"speaker":"Krystal Proffitt","startTime":1871.4189999999999,"endTime":1874.8110000000001,"body":"YouTube I do. So I'm like, Oh,"},{"speaker":"Krystal Proffitt","startTime":1874.87,"endTime":1878.0279999999998,"body":"my gosh, this is a great"},{"speaker":"Krystal Proffitt","startTime":1874.87,"endTime":1878.0279999999998,"body":"vlogging video. I thought you"},{"speaker":"Krystal Proffitt","startTime":1878.087,"endTime":1881.5369999999998,"body":"did a great job with your family"},{"speaker":"Krystal Proffitt","startTime":1878.087,"endTime":1881.5369999999998,"body":"there and like telling the"},{"speaker":"Krystal Proffitt","startTime":1881.596,"endTime":1885.1640000000002,"body":"story, it was really cool. But I"},{"speaker":"Krystal Proffitt","startTime":1881.596,"endTime":1885.1640000000002,"body":"just so appreciate you being"},{"speaker":"Krystal Proffitt","startTime":1885.2220000000002,"endTime":1888.6730000000002,"body":"here with us today, Jack and I"},{"speaker":"Krystal Proffitt","startTime":1885.2220000000002,"endTime":1888.6730000000002,"body":"actually want to move into I"},{"speaker":"Krystal Proffitt","startTime":1888.7310000000002,"endTime":1891.8899999999999,"body":"have a rapid fire question"},{"speaker":"Krystal Proffitt","startTime":1888.7310000000002,"endTime":1891.8899999999999,"body":"segment that we do. There's"},{"speaker":"Krystal Proffitt","startTime":1891.9479999999999,"endTime":1895.516,"body":"three questions. So I didn't"},{"speaker":"Krystal Proffitt","startTime":1891.9479999999999,"endTime":1895.516,"body":"prepare you. But I promise these"},{"speaker":"Krystal Proffitt","startTime":1895.574,"endTime":1898.85,"body":"these will be pretty, pretty"},{"speaker":"Krystal Proffitt","startTime":1895.574,"endTime":1898.85,"body":"painless. So are you ready?"},{"speaker":"Jack Born","startTime":1898.9099999999999,"endTime":1900.1100000000001,"body":"I think so. We'll see."},{"speaker":"Krystal Proffitt","startTime":1901.25,"endTime":1905.42,"body":"okay. Well,"},{"speaker":"Krystal Proffitt","startTime":1901.25,"endTime":1905.42,"body":"the first one is, what piece of"},{"speaker":"Krystal Proffitt","startTime":1905.42,"endTime":1909.44,"body":"advice would you give to a brand"},{"speaker":"Krystal Proffitt","startTime":1905.42,"endTime":1909.44,"body":"new podcaster"},{"speaker":"Jack Born","startTime":1909.92,"endTime":1912.5,"body":"I would give this"},{"speaker":"Jack Born","startTime":1909.92,"endTime":1912.5,"body":"advice to anyone who's starting"},{"speaker":"Jack Born","startTime":1912.5,"endTime":1916.52,"body":"a new venture and that is to"},{"speaker":"Jack Born","startTime":1912.5,"endTime":1916.52,"body":"understand fully the 8020"},{"speaker":"Jack Born","startTime":1916.52,"endTime":1921.2600000000002,"body":"principle and understand that"},{"speaker":"Jack Born","startTime":1916.52,"endTime":1921.2600000000002,"body":"you can't do all the things and"},{"speaker":"Jack Born","startTime":1921.5,"endTime":1923.5100000000002,"body":"you got to focus on the things"},{"speaker":"Jack Born","startTime":1921.5,"endTime":1923.5100000000002,"body":"that are really going to move"},{"speaker":"Jack Born","startTime":1923.5100000000002,"endTime":1925.6100000000001,"body":"the needle when you focus on the"},{"speaker":"Jack Born","startTime":1923.5100000000002,"endTime":1925.6100000000001,"body":"big stuff and you get the big"},{"speaker":"Jack Born","startTime":1925.6100000000001,"endTime":1928.6999999999998,"body":"stuff, right. The little stuff"},{"speaker":"Jack Born","startTime":1925.6100000000001,"endTime":1928.6999999999998,"body":"takes care of itself and and"},{"speaker":"Jack Born","startTime":1928.6999999999998,"endTime":1931.04,"body":"sometimes taking care of itself"},{"speaker":"Jack Born","startTime":1928.6999999999998,"endTime":1931.04,"body":"means that you're never gonna do"},{"speaker":"Jack Born","startTime":1931.04,"endTime":1935.06,"body":"it. Sometimes it means that you"},{"speaker":"Jack Born","startTime":1931.04,"endTime":1935.06,"body":"did the big stuff right? So even"},{"speaker":"Jack Born","startTime":1935.06,"endTime":1938.69,"body":"though it wasn't perfect, it was"},{"speaker":"Jack Born","startTime":1935.06,"endTime":1938.69,"body":"working so well that now you can"},{"speaker":"Jack Born","startTime":1938.69,"endTime":1943.0700000000002,"body":"afford to bring on the VA or the"},{"speaker":"Jack Born","startTime":1938.69,"endTime":1943.0700000000002,"body":"team to be able to handle those"},{"speaker":"Jack Born","startTime":1943.0700000000002,"endTime":1946.73,"body":"little things. So and that. So I"},{"speaker":"Jack Born","startTime":1943.0700000000002,"endTime":1946.73,"body":"guess my follow up piece of"},{"speaker":"Jack Born","startTime":1946.73,"endTime":1950.48,"body":"advice would be, no one gets to"},{"speaker":"Jack Born","startTime":1946.73,"endTime":1950.48,"body":"the top of the mountain alone,"},{"speaker":"Jack Born","startTime":1950.54,"endTime":1953.63,"body":"you know, and so you have to"},{"speaker":"Jack Born","startTime":1950.54,"endTime":1953.63,"body":"bring on really quality team"},{"speaker":"Jack Born","startTime":1953.63,"endTime":1957.35,"body":"members to help you out. And"},{"speaker":"Jack Born","startTime":1953.63,"endTime":1957.35,"body":"that might not be day one. But"},{"speaker":"Jack Born","startTime":1957.38,"endTime":1962.42,"body":"most people, myself included,"},{"speaker":"Jack Born","startTime":1957.38,"endTime":1962.42,"body":"wait way longer than you should"},{"speaker":"Jack Born","startTime":1962.42,"endTime":1966.08,"body":"have. And your first hire may"},{"speaker":"Jack Born","startTime":1962.42,"endTime":1966.08,"body":"not be a success, your second"},{"speaker":"Jack Born","startTime":1966.08,"endTime":1969.56,"body":"hire may not be a success. But"},{"speaker":"Jack Born","startTime":1966.08,"endTime":1969.56,"body":"once you get it, once you find"},{"speaker":"Jack Born","startTime":1969.56,"endTime":1972.62,"body":"that person who can really take"},{"speaker":"Jack Born","startTime":1969.56,"endTime":1972.62,"body":"stuff off of your plate, and you"},{"speaker":"Jack Born","startTime":1972.62,"endTime":1976.0700000000002,"body":"know, when I hand it to someone,"},{"speaker":"Jack Born","startTime":1972.62,"endTime":1976.0700000000002,"body":"so it's gonna get taken care of"},{"speaker":"Jack Born","startTime":1976.1,"endTime":1980.0300000000002,"body":"they like they're they're sharp,"},{"speaker":"Jack Born","startTime":1976.1,"endTime":1980.0300000000002,"body":"they're a plus, it completely"},{"speaker":"Jack Born","startTime":1980.0300000000002,"endTime":1983.2399999999998,"body":"changes your business. So I"},{"speaker":"Jack Born","startTime":1980.0300000000002,"endTime":1983.2399999999998,"body":"think both of those go hand in"},{"speaker":"Jack Born","startTime":1983.2399999999998,"endTime":1985.9699999999998,"body":"hand. So I kind of cheated. I"},{"speaker":"Jack Born","startTime":1983.2399999999998,"endTime":1985.9699999999998,"body":"gave two. That's good. That's"},{"speaker":"Jack Born","startTime":1985.9699999999998,"endTime":1986.1799999999998,"body":"good."},{"speaker":"Krystal Proffitt","startTime":1986.1799999999998,"endTime":1988.4899999999998,"body":"Those were"},{"speaker":"Krystal Proffitt","startTime":1986.1799999999998,"endTime":1988.4899999999998,"body":"great answers. Great answers."},{"speaker":"Krystal Proffitt","startTime":1988.6999999999998,"endTime":1993.08,"body":"Well, this next question is a"},{"speaker":"Krystal Proffitt","startTime":1988.6999999999998,"endTime":1993.08,"body":"two part question. And it is"},{"speaker":"Krystal Proffitt","startTime":1993.08,"endTime":1998.4499999999998,"body":"what is the dream podcast that"},{"speaker":"Krystal Proffitt","startTime":1993.08,"endTime":1998.4499999999998,"body":"you would love to be on? And if"},{"speaker":"Krystal Proffitt","startTime":1998.4499999999998,"endTime":2003.7600000000002,"body":"you were to interview someone"},{"speaker":"Krystal Proffitt","startTime":1998.4499999999998,"endTime":2003.7600000000002,"body":"who would be your dream guest?"},{"speaker":"Jack Born","startTime":2004.69,"endTime":2008.6799999999998,"body":"Okay. Dream. I'll"},{"speaker":"Jack Born","startTime":2004.69,"endTime":2008.6799999999998,"body":"start with the second one. So"},{"speaker":"Jack Born","startTime":2008.6799999999998,"endTime":2014.0500000000002,"body":"dream guests would either be"},{"speaker":"Jack Born","startTime":2008.6799999999998,"endTime":2014.0500000000002,"body":"Elon Musk or Jeff Bezos. I know"},{"speaker":"Jack Born","startTime":2014.0500000000002,"endTime":2017.0500000000002,"body":"Jeff Bezos is not like there's"},{"speaker":"Jack Born","startTime":2014.0500000000002,"endTime":2017.0500000000002,"body":"there's some there's some"},{"speaker":"Jack Born","startTime":2017.0500000000002,"endTime":2019.9899999999998,"body":"complications with the way that"},{"speaker":"Jack Born","startTime":2017.0500000000002,"endTime":2019.9899999999998,"body":"he treats his workers but but"},{"speaker":"Jack Born","startTime":2019.9899999999998,"endTime":2023.5,"body":"the dude has some things to"},{"speaker":"Jack Born","startTime":2019.9899999999998,"endTime":2023.5,"body":"explain about business. Like,"},{"speaker":"Jack Born","startTime":2023.8000000000002,"endTime":2026.23,"body":"I'm not saying either one of"},{"speaker":"Jack Born","startTime":2023.8000000000002,"endTime":2026.23,"body":"them is a saint. I don't"},{"speaker":"Jack Born","startTime":2026.23,"endTime":2030.2800000000002,"body":"necessarily want to make my life"},{"speaker":"Jack Born","startTime":2026.23,"endTime":2030.2800000000002,"body":"a carbon copy of theirs. But I"},{"speaker":"Jack Born","startTime":2030.2800000000002,"endTime":2032.5300000000002,"body":"think that they have some things"},{"speaker":"Jack Born","startTime":2030.2800000000002,"endTime":2032.5300000000002,"body":"to share. And it would be it'd"},{"speaker":"Jack Born","startTime":2032.5300000000002,"endTime":2035.83,"body":"be really fascinating to talk to"},{"speaker":"Jack Born","startTime":2032.5300000000002,"endTime":2035.83,"body":"them. So I'm not oblivious to"},{"speaker":"Jack Born","startTime":2035.83,"endTime":2038.9499999999998,"body":"some of the issues that they"},{"speaker":"Jack Born","startTime":2035.83,"endTime":2038.9499999999998,"body":"have and skeletons in their, in"},{"speaker":"Jack Born","startTime":2038.9499999999998,"endTime":2043.6599999999999,"body":"their closet. So dream podcast,"},{"speaker":"Jack Born","startTime":2038.9499999999998,"endTime":2043.6599999999999,"body":"are you asking an existing"},{"speaker":"Jack Born","startTime":2043.6599999999999,"endTime":2045.0700000000002,"body":"podcast that I want to be on?"},{"speaker":"Krystal Proffitt","startTime":2045.13,"endTime":2047.8000000000002,"body":"Or? Yeah,"},{"speaker":"Krystal Proffitt","startTime":2045.13,"endTime":2047.8000000000002,"body":"yeah, if there was a if there"},{"speaker":"Krystal Proffitt","startTime":2047.8000000000002,"endTime":2050.44,"body":"was someone that just called you"},{"speaker":"Krystal Proffitt","startTime":2047.8000000000002,"endTime":2050.44,"body":"up tomorrow and said, Jack, I"},{"speaker":"Krystal Proffitt","startTime":2050.44,"endTime":2054.13,"body":"would love for you to be a guest"},{"speaker":"Krystal Proffitt","startTime":2050.44,"endTime":2054.13,"body":"on my show. What what is that"},{"speaker":"Krystal Proffitt","startTime":2054.13,"endTime":2054.82,"body":"podcast?"},{"speaker":"Jack Born","startTime":2054.85,"endTime":2056.8,"body":"Okay, I'm gonna Mm"},{"speaker":"Jack Born","startTime":2054.85,"endTime":2056.8,"body":"hmm. I think it would be"},{"speaker":"Jack Born","startTime":2056.8,"endTime":2060.07,"body":"hilarious and fun and"},{"speaker":"Jack Born","startTime":2056.8,"endTime":2060.07,"body":"exhilarating to be on the Joe"},{"speaker":"Jack Born","startTime":2060.07,"endTime":2061.0,"body":"Rogan podcast."},{"speaker":"Krystal Proffitt","startTime":2062.56,"endTime":2064.657,"body":"That's"},{"speaker":"Krystal Proffitt","startTime":2062.56,"endTime":2064.657,"body":"awesome. Yeah, that's awesome."},{"speaker":"Krystal Proffitt","startTime":2064.713,"endTime":2068.058,"body":"That's a great one. See, these"},{"speaker":"Krystal Proffitt","startTime":2064.713,"endTime":2068.058,"body":"are great. I always I always"},{"speaker":"Krystal Proffitt","startTime":2068.114,"endTime":2071.742,"body":"love to hear people's answers to"},{"speaker":"Krystal Proffitt","startTime":2068.114,"endTime":2071.742,"body":"these questions. Okay. My final"},{"speaker":"Krystal Proffitt","startTime":2071.799,"endTime":2074.86,"body":"question is, do you consider"},{"speaker":"Krystal Proffitt","startTime":2071.799,"endTime":2074.86,"body":"yourself a perfectionist?"},{"speaker":"Jack Born","startTime":2075.07,"endTime":2078.1,"body":"Oh, I'm a recovering"},{"speaker":"Jack Born","startTime":2075.07,"endTime":2078.1,"body":"perfectionist. It's something"},{"speaker":"Jack Born","startTime":2078.1,"endTime":2081.07,"body":"that, you know, this could be"},{"speaker":"Jack Born","startTime":2078.1,"endTime":2081.07,"body":"another another tip, you know,"},{"speaker":"Jack Born","startTime":2081.07,"endTime":2086.14,"body":"I, you really have to my advice"},{"speaker":"Jack Born","startTime":2081.07,"endTime":2086.14,"body":"to my younger self is get over"},{"speaker":"Jack Born","startTime":2086.14,"endTime":2089.44,"body":"this perfectionist BS, because"},{"speaker":"Jack Born","startTime":2086.14,"endTime":2089.44,"body":"perfection is like marching"},{"speaker":"Jack Born","startTime":2089.44,"endTime":2092.68,"body":"towards the horizon, the further"},{"speaker":"Jack Born","startTime":2089.44,"endTime":2092.68,"body":"you go, the further it gets away"},{"speaker":"Jack Born","startTime":2092.68,"endTime":2095.89,"body":"from you, there is no such thing"},{"speaker":"Jack Born","startTime":2092.68,"endTime":2095.89,"body":"as reaching the horizon, there"},{"speaker":"Jack Born","startTime":2095.89,"endTime":2100.6,"body":"is no such thing is perfect. And"},{"speaker":"Jack Born","startTime":2095.89,"endTime":2100.6,"body":"the sooner you get your idea out"},{"speaker":"Jack Born","startTime":2100.6,"endTime":2104.17,"body":"into the market, as Seth Godin"},{"speaker":"Jack Born","startTime":2100.6,"endTime":2104.17,"body":"calls it shipping, so you need"},{"speaker":"Jack Born","startTime":2104.17,"endTime":2108.34,"body":"to ship your product, ship your"},{"speaker":"Jack Born","startTime":2104.17,"endTime":2108.34,"body":"work, until you get it out in"},{"speaker":"Jack Born","startTime":2108.34,"endTime":2111.52,"body":"the hands of people who can say,"},{"speaker":"Jack Born","startTime":2108.34,"endTime":2111.52,"body":"I love what you're doing, or I"},{"speaker":"Jack Born","startTime":2111.52,"endTime":2113.86,"body":"love what you're doing. But"},{"speaker":"Jack Born","startTime":2111.52,"endTime":2113.86,"body":"could you make these changes,"},{"speaker":"Jack Born","startTime":2113.86,"endTime":2116.74,"body":"that's when things really start"},{"speaker":"Jack Born","startTime":2113.86,"endTime":2116.74,"body":"to accelerate, you start to"},{"speaker":"Jack Born","startTime":2116.74,"endTime":2120.73,"body":"learn. And this fear of failure"},{"speaker":"Jack Born","startTime":2116.74,"endTime":2120.73,"body":"is really holding a lot of"},{"speaker":"Jack Born","startTime":2120.73,"endTime":2123.4,"body":"people back because you know,"},{"speaker":"Jack Born","startTime":2120.73,"endTime":2123.4,"body":"there's so many things that we"},{"speaker":"Jack Born","startTime":2123.4,"endTime":2128.53,"body":"do, that are really just a giant"},{"speaker":"Jack Born","startTime":2123.4,"endTime":2128.53,"body":"mask that we tell ourselves or"},{"speaker":"Jack Born","startTime":2128.56,"endTime":2131.56,"body":"like we're fooling ourselves,"},{"speaker":"Jack Born","startTime":2128.56,"endTime":2131.56,"body":"hey, the reason why I'm not"},{"speaker":"Jack Born","startTime":2131.56,"endTime":2134.02,"body":"shipping this as well, because I"},{"speaker":"Jack Born","startTime":2131.56,"endTime":2134.02,"body":"got to change the headline, I"},{"speaker":"Jack Born","startTime":2134.02,"endTime":2136.48,"body":"have to change the video, I have"},{"speaker":"Jack Born","startTime":2134.02,"endTime":2136.48,"body":"to make sure that this is"},{"speaker":"Jack Born","startTime":2136.48,"endTime":2139.93,"body":"perfect. And that's perfect. You"},{"speaker":"Jack Born","startTime":2136.48,"endTime":2139.93,"body":"know, because I take pride in my"},{"speaker":"Jack Born","startTime":2139.93,"endTime":2142.6,"body":"work. And I'm not saying don't"},{"speaker":"Jack Born","startTime":2139.93,"endTime":2142.6,"body":"take pride in your work. But if"},{"speaker":"Jack Born","startTime":2142.6,"endTime":2145.33,"body":"you're really being honest with"},{"speaker":"Jack Born","startTime":2142.6,"endTime":2145.33,"body":"yourself, you're delaying"},{"speaker":"Jack Born","startTime":2145.33,"endTime":2148.81,"body":"getting your thing, your"},{"speaker":"Jack Born","startTime":2145.33,"endTime":2148.81,"body":"podcasts, your product, your"},{"speaker":"Jack Born","startTime":2148.81,"endTime":2151.69,"body":"whatever, in the hands of the"},{"speaker":"Jack Born","startTime":2148.81,"endTime":2151.69,"body":"market, because you're scared"},{"speaker":"Jack Born","startTime":2151.69,"endTime":2154.54,"body":"and it's okay to be scared. But"},{"speaker":"Jack Born","startTime":2151.69,"endTime":2154.54,"body":"you need to push through it"},{"speaker":"Jack Born","startTime":2154.54,"endTime":2157.9,"body":"because pushing through it and"},{"speaker":"Jack Born","startTime":2154.54,"endTime":2157.9,"body":"getting your stuff out into the"},{"speaker":"Jack Born","startTime":2157.9,"endTime":2161.41,"body":"marketplace. And yeah, getting"},{"speaker":"Jack Born","startTime":2157.9,"endTime":2161.41,"body":"some feedback that might be hard"},{"speaker":"Jack Born","startTime":2161.41,"endTime":2165.97,"body":"to hear is how you grow and"},{"speaker":"Jack Born","startTime":2161.41,"endTime":2165.97,"body":"change and develop your 1000"},{"speaker":"Jack Born","startTime":2165.97,"endTime":2169.78,"body":"true fans. So I would tell my"},{"speaker":"Jack Born","startTime":2165.97,"endTime":2169.78,"body":"younger self stop it with a"},{"speaker":"Jack Born","startTime":2169.78,"endTime":2172.51,"body":"procrastinate with the"},{"speaker":"Jack Born","startTime":2169.78,"endTime":2172.51,"body":"perfectionism is just"},{"speaker":"Jack Born","startTime":2172.51,"endTime":2175.66,"body":"procrastination. Get out there"},{"speaker":"Jack Born","startTime":2172.51,"endTime":2175.66,"body":"and do it and get it out into"},{"speaker":"Jack Born","startTime":2175.66,"endTime":2176.65,"body":"the hands of the clients."},{"speaker":"Krystal Proffitt","startTime":2176.68,"endTime":2179.41,"body":"Yes. Oh my"},{"speaker":"Krystal Proffitt","startTime":2176.68,"endTime":2179.41,"body":"gosh, you you So you brought in"},{"speaker":"Krystal Proffitt","startTime":2179.44,"endTime":2184.8399999999997,"body":"a master selling one on one as"},{"speaker":"Krystal Proffitt","startTime":2179.44,"endTime":2184.8399999999997,"body":"well as overcoming perfection."},{"speaker":"Krystal Proffitt","startTime":2184.8399999999997,"endTime":2187.9,"body":"Like you're just bringing all"},{"speaker":"Krystal Proffitt","startTime":2184.8399999999997,"endTime":2187.9,"body":"the nuggets today, Jack and I so"},{"speaker":"Krystal Proffitt","startTime":2187.9,"endTime":2192.0099999999998,"body":"appreciate it. Well, is there"},{"speaker":"Krystal Proffitt","startTime":2187.9,"endTime":2192.0099999999998,"body":"any one particular place where"},{"speaker":"Krystal Proffitt","startTime":2192.16,"endTime":2196.12,"body":"you want people to connect with"},{"speaker":"Krystal Proffitt","startTime":2192.16,"endTime":2196.12,"body":"you or learn more about all the"},{"speaker":"Krystal Proffitt","startTime":2196.12,"endTime":2198.97,"body":"fun things that you're doing"},{"speaker":"Krystal Proffitt","startTime":2196.12,"endTime":2198.97,"body":"over at deadline funnel?"},{"speaker":"Jack Born","startTime":2199.18,"endTime":2202.18,"body":"Yeah, I wouldn't say"},{"speaker":"Jack Born","startTime":2199.18,"endTime":2202.18,"body":"go to Dublin funnel.com. You"},{"speaker":"Jack Born","startTime":2202.18,"endTime":2205.72,"body":"know if if anything that I said"},{"speaker":"Jack Born","startTime":2202.18,"endTime":2205.72,"body":"resonates with you and you want"},{"speaker":"Jack Born","startTime":2205.72,"endTime":2209.5899999999997,"body":"to give it a try. We've got a 14"},{"speaker":"Jack Born","startTime":2205.72,"endTime":2209.5899999999997,"body":"day free trial. Of course, you"},{"speaker":"Jack Born","startTime":2209.5899999999997,"endTime":2213.22,"body":"should use the link that I'm"},{"speaker":"Jack Born","startTime":2209.5899999999997,"endTime":2213.22,"body":"sure you'll provide because, you"},{"speaker":"Jack Born","startTime":2213.22,"endTime":2216.13,"body":"know what we'll do is we will"},{"speaker":"Jack Born","startTime":2213.22,"endTime":2216.13,"body":"give you a longer trial you just"},{"speaker":"Jack Born","startTime":2216.13,"endTime":2220.5099999999998,"body":"need to contact our team. And"},{"speaker":"Jack Born","startTime":2216.13,"endTime":2220.5099999999998,"body":"once you once you say that, hey"},{"speaker":"Jack Born","startTime":2220.5099999999998,"endTime":2223.99,"body":"I came from the Krystal Proffitt"},{"speaker":"Jack Born","startTime":2220.5099999999998,"endTime":2223.99,"body":"podcast will boost your trial so"},{"speaker":"Jack Born","startTime":2223.99,"endTime":2226.5099999999998,"body":"you get a longer trial. We want"},{"speaker":"Jack Born","startTime":2223.99,"endTime":2226.5099999999998,"body":"to make sure that you're happy"},{"speaker":"Jack Born","startTime":2226.54,"endTime":2229.48,"body":"again. We know that you didn't"},{"speaker":"Jack Born","startTime":2226.54,"endTime":2229.48,"body":"wake up saying oh yeah, another"},{"speaker":"Jack Born","startTime":2229.5099999999998,"endTime":2232.18,"body":"thing that I can sign up for,"},{"speaker":"Jack Born","startTime":2229.5099999999998,"endTime":2232.18,"body":"but if it helps you grow your"},{"speaker":"Jack Born","startTime":2232.18,"endTime":2235.48,"body":"business, then we want you to"},{"speaker":"Jack Born","startTime":2232.18,"endTime":2235.48,"body":"experience it and our team is"},{"speaker":"Jack Born","startTime":2235.48,"endTime":2238.33,"body":"here to help you. So I would say"},{"speaker":"Jack Born","startTime":2235.48,"endTime":2238.33,"body":"go over there, we have a lot of"},{"speaker":"Jack Born","startTime":2238.33,"endTime":2241.2999999999997,"body":"cool things. We just launched a"},{"speaker":"Jack Born","startTime":2238.33,"endTime":2241.2999999999997,"body":"new community that we're getting"},{"speaker":"Jack Born","startTime":2241.2999999999997,"endTime":2244.15,"body":"off the ground. And we have"},{"speaker":"Jack Born","startTime":2241.2999999999997,"endTime":2244.15,"body":"other platforms for creators"},{"speaker":"Jack Born","startTime":2244.15,"endTime":2247.8399999999997,"body":"that I'm not ready to announce"},{"speaker":"Jack Born","startTime":2244.15,"endTime":2247.8399999999997,"body":"yet. But it's literally just"},{"speaker":"Jack Born","startTime":2247.8399999999997,"endTime":2250.5699999999997,"body":"weeks away. We've got some"},{"speaker":"Jack Born","startTime":2247.8399999999997,"endTime":2250.5699999999997,"body":"stuff, one of the things we've"},{"speaker":"Jack Born","startTime":2250.5699999999997,"endTime":2254.5299999999997,"body":"been working on for three years,"},{"speaker":"Jack Born","startTime":2250.5699999999997,"endTime":2254.5299999999997,"body":"and I think it's going to really"},{"speaker":"Jack Born","startTime":2254.5299999999997,"endTime":2257.5,"body":"shake up the industry. So I'm"},{"speaker":"Jack Born","startTime":2254.5299999999997,"endTime":2257.5,"body":"super, super excited. That's"},{"speaker":"Krystal Proffitt","startTime":2257.56,"endTime":2259.81,"body":"awesome. Well,"},{"speaker":"Krystal Proffitt","startTime":2257.56,"endTime":2259.81,"body":"we will be on the lookout for"},{"speaker":"Krystal Proffitt","startTime":2259.81,"endTime":2262.93,"body":"those everyone. I'm gonna have a"},{"speaker":"Krystal Proffitt","startTime":2259.81,"endTime":2262.93,"body":"link in the show notes to where"},{"speaker":"Krystal Proffitt","startTime":2262.93,"endTime":2266.7999999999997,"body":"you can connect with deadline"},{"speaker":"Krystal Proffitt","startTime":2262.93,"endTime":2266.7999999999997,"body":"funnel. And Jack, I thank you so"},{"speaker":"Krystal Proffitt","startTime":2266.7999999999997,"endTime":2269.68,"body":"much for sharing all of your"},{"speaker":"Krystal Proffitt","startTime":2266.7999999999997,"endTime":2269.68,"body":"wisdom on the podcast today."},{"speaker":"Jack Born","startTime":2269.68,"endTime":2271.7799999999997,"body":"Thank you so much."},{"speaker":"Jack Born","startTime":2269.68,"endTime":2271.7799999999997,"body":"This is a ton of fun, and you're"},{"speaker":"Jack Born","startTime":2271.7799999999997,"endTime":2272.8599999999997,"body":"a great host."},{"speaker":"Outro","startTime":2273.43,"endTime":2276.653,"body":"That was such a great"},{"speaker":"Outro","startTime":2273.43,"endTime":2276.653,"body":"chat. Oh my gosh, like I was"},{"speaker":"Outro","startTime":2276.718,"endTime":2280.779,"body":"just thinking back to when I was"},{"speaker":"Outro","startTime":2276.718,"endTime":2280.779,"body":"sitting there with Jack. And I"},{"speaker":"Outro","startTime":2280.844,"endTime":2284.4539999999997,"body":"just felt like it was a"},{"speaker":"Outro","startTime":2280.844,"endTime":2284.4539999999997,"body":"masterclass over and over again,"},{"speaker":"Outro","startTime":2284.519,"endTime":2288.645,"body":"and selling and marketing. And I"},{"speaker":"Outro","startTime":2284.519,"endTime":2288.645,"body":"hope that you learned something"},{"speaker":"Outro","startTime":2288.71,"endTime":2292.642,"body":"today. And if you are in the"},{"speaker":"Outro","startTime":2288.71,"endTime":2292.642,"body":"process of launching in the next"},{"speaker":"Outro","startTime":2292.707,"endTime":2296.317,"body":"two months in the next six"},{"speaker":"Outro","startTime":2292.707,"endTime":2296.317,"body":"months in the next 12 months,"},{"speaker":"Outro","startTime":2296.382,"endTime":2300.1859999999997,"body":"and you're thinking man, I"},{"speaker":"Outro","startTime":2296.382,"endTime":2300.1859999999997,"body":"really want to have a part of my"},{"speaker":"Outro","startTime":2300.25,"endTime":2304.183,"body":"funnel or my launch sequence"},{"speaker":"Outro","startTime":2300.25,"endTime":2304.183,"body":"that really drives urgencies for"},{"speaker":"Outro","startTime":2304.247,"endTime":2308.438,"body":"your customers to take action. I"},{"speaker":"Outro","startTime":2304.247,"endTime":2308.438,"body":"hope that you check out deadline"},{"speaker":"Outro","startTime":2308.5029999999997,"endTime":2312.629,"body":"funnel. I have been using it for"},{"speaker":"Outro","startTime":2308.5029999999997,"endTime":2312.629,"body":"two years at this point, like I"},{"speaker":"Outro","startTime":2312.6929999999998,"endTime":2316.433,"body":"was crazy. I was looking back"},{"speaker":"Outro","startTime":2312.6929999999998,"endTime":2316.433,"body":"and I was like oh, I've been"},{"speaker":"Outro","startTime":2316.497,"endTime":2320.495,"body":"using it for about a year. I've"},{"speaker":"Outro","startTime":2316.497,"endTime":2320.495,"body":"been using it for two years at"},{"speaker":"Outro","startTime":2320.5589999999997,"endTime":2324.4919999999997,"body":"this point. And it just keeps"},{"speaker":"Outro","startTime":2320.5589999999997,"endTime":2324.4919999999997,"body":"getting better and better. So I"},{"speaker":"Outro","startTime":2324.556,"endTime":2328.618,"body":"want you to go check it out. Go"},{"speaker":"Outro","startTime":2324.556,"endTime":2328.618,"body":"to KrystalProffitt.com/deadline"},{"speaker":"Outro","startTime":2328.683,"endTime":2332.68,"body":"for a free trial. I use this in"},{"speaker":"Outro","startTime":2328.683,"endTime":2332.68,"body":"my evergreen funnel as well as"},{"speaker":"Outro","startTime":2332.7439999999997,"endTime":2336.29,"body":"even my recent launch and"},{"speaker":"Outro","startTime":2332.7439999999997,"endTime":2336.29,"body":"promotion. Whenever I'm doing"},{"speaker":"Outro","startTime":2336.355,"endTime":2340.223,"body":"countdown timers and I want to"},{"speaker":"Outro","startTime":2336.355,"endTime":2340.223,"body":"redirect pages, it just makes"},{"speaker":"Outro","startTime":2340.288,"endTime":2342.995,"body":"everything so much easier. So"},{"speaker":"Outro","startTime":2340.288,"endTime":2342.995,"body":"again, go to"},{"speaker":"Outro","startTime":2343.06,"endTime":2347.122,"body":"KrystalProffitt.com/deadline to"},{"speaker":"Outro","startTime":2343.06,"endTime":2347.122,"body":"try it out for free. But I want"},{"speaker":"Outro","startTime":2347.1859999999997,"endTime":2351.1189999999997,"body":"you to go to today's show notes"},{"speaker":"Outro","startTime":2347.1859999999997,"endTime":2351.1189999999997,"body":"as well. If you want to learn"},{"speaker":"Outro","startTime":2351.183,"endTime":2355.31,"body":"more about Jack and connect with"},{"speaker":"Outro","startTime":2351.183,"endTime":2355.31,"body":"him, you're going to find a few"},{"speaker":"Outro","startTime":2355.374,"endTime":2357.502,"body":"resources there. So you can go"},{"speaker":"Outro","startTime":2355.374,"endTime":2357.502,"body":"to"},{"speaker":"Outro","startTime":2357.566,"endTime":2361.499,"body":"KrystalProffitt.com/episode327."},{"speaker":"Outro","startTime":2357.566,"endTime":2361.499,"body":"But that's all I have for you"},{"speaker":"Outro","startTime":2361.564,"endTime":2365.496,"body":"today. So if this is your first"},{"speaker":"Outro","startTime":2361.564,"endTime":2365.496,"body":"time tuning in, make sure you"},{"speaker":"Outro","startTime":2365.5609999999997,"endTime":2369.429,"body":"hit the subscribe or follow"},{"speaker":"Outro","startTime":2365.5609999999997,"endTime":2369.429,"body":"button wherever you're listening"},{"speaker":"Outro","startTime":2369.4939999999997,"endTime":2373.555,"body":"to this podcast and I would love"},{"speaker":"Outro","startTime":2369.4939999999997,"endTime":2373.555,"body":"to know what you thought about"},{"speaker":"Outro","startTime":2373.62,"endTime":2377.746,"body":"today's episode. Tag me tag jack"},{"speaker":"Outro","startTime":2373.62,"endTime":2377.746,"body":"on social media and let us know"},{"speaker":"Outro","startTime":2377.8109999999997,"endTime":2381.872,"body":"what you thought. That's all I"},{"speaker":"Outro","startTime":2377.8109999999997,"endTime":2381.872,"body":"have for you today. So as always"},{"speaker":"Outro","startTime":2381.937,"endTime":2385.29,"body":"remember, keep it up. We all"},{"speaker":"Outro","startTime":2381.937,"endTime":2385.29,"body":"have to start somewhere"}]}