{"version":"1.0.0","segments":[{"speaker":"Intro","startTime":135.96,"endTime":143.13,"body":"Okay, here is the dealio."},{"speaker":"Intro","startTime":135.96,"endTime":143.13,"body":"I actually, I looked up that"},{"speaker":"Intro","startTime":143.13,"endTime":147.39000000000001,"body":"term just for recording. I was"},{"speaker":"Intro","startTime":143.13,"endTime":147.39000000000001,"body":"like, Where does that come from?"},{"speaker":"Intro","startTime":147.75,"endTime":151.11,"body":"Like where I mean, and I don't I"},{"speaker":"Intro","startTime":147.75,"endTime":151.11,"body":"don't often say that obviously,"},{"speaker":"Intro","startTime":151.11,"endTime":153.84,"body":"I was just saying it to be funny"},{"speaker":"Intro","startTime":151.11,"endTime":153.84,"body":"at the beginning. here's the"},{"speaker":"Intro","startTime":153.84,"endTime":157.92000000000002,"body":"dealio. I have no idea where"},{"speaker":"Intro","startTime":153.84,"endTime":157.92000000000002,"body":"that comes from. So of course, I"},{"speaker":"Intro","startTime":157.92000000000002,"endTime":163.65,"body":"go over to handy dandy Google to"},{"speaker":"Intro","startTime":157.92000000000002,"endTime":163.65,"body":"see and it said it was made"},{"speaker":"Intro","startTime":163.65,"endTime":166.44,"body":"popular and a Missy Elliott"},{"speaker":"Intro","startTime":163.65,"endTime":166.44,"body":"song. And I'm like, really like"},{"speaker":"Intro","startTime":166.44,"endTime":170.31,"body":"that was she was the first one"},{"speaker":"Intro","startTime":166.44,"endTime":170.31,"body":"to say, What's the dealio? Like,"},{"speaker":"Intro","startTime":170.31,"endTime":173.4,"body":"no one before that. And then of"},{"speaker":"Intro","startTime":170.31,"endTime":173.4,"body":"course, it had like, Gru from"},{"speaker":"Intro","startTime":173.4,"endTime":177.39000000000001,"body":"Despicable Me and Michael Scott"},{"speaker":"Intro","startTime":173.4,"endTime":177.39000000000001,"body":"from the office, who if funfact"},{"speaker":"Intro","startTime":177.39000000000001,"endTime":181.17000000000002,"body":"if you didn't know that is the"},{"speaker":"Intro","startTime":177.39000000000001,"endTime":181.17000000000002,"body":"same person. It's Gru Steve"},{"speaker":"Intro","startTime":181.17000000000002,"endTime":185.37,"body":"Carell. Michael Scott is Steve"},{"speaker":"Intro","startTime":181.17000000000002,"endTime":185.37,"body":"Carell. Anyway, this is not"},{"speaker":"Intro","startTime":185.37,"endTime":189.69,"body":"about like, pop culture stuff"},{"speaker":"Intro","startTime":185.37,"endTime":189.69,"body":"today. But I just what is the"},{"speaker":"Intro","startTime":189.69,"endTime":197.58,"body":"dealio with people being lazy"},{"speaker":"Intro","startTime":189.69,"endTime":197.58,"body":"with titling their content,"},{"speaker":"Intro","startTime":197.61,"endTime":201.42000000000002,"body":"naming their content, figuring"},{"speaker":"Intro","startTime":197.61,"endTime":201.42000000000002,"body":"out what they are going to name"},{"speaker":"Intro","startTime":201.42000000000002,"endTime":206.25,"body":"their stuff, because I'm"},{"speaker":"Intro","startTime":201.42000000000002,"endTime":206.25,"body":"frustrated. I'm real frustrated"},{"speaker":"Intro","startTime":206.25,"endTime":215.55,"body":"with looking at how many an"},{"speaker":"Intro","startTime":206.25,"endTime":215.55,"body":"original ideas are out there."},{"speaker":"Intro","startTime":216.36,"endTime":219.75,"body":"And we're that that's what we're"},{"speaker":"Intro","startTime":216.36,"endTime":219.75,"body":"going to talk about today. So"},{"speaker":"Intro","startTime":219.78,"endTime":224.85000000000002,"body":"let's get right to it. Welcome"},{"speaker":"Intro","startTime":219.78,"endTime":224.85000000000002,"body":"to the Proffitt Podcast where we"},{"speaker":"Intro","startTime":224.85000000000002,"endTime":228.93,"body":"teach entrepreneurs how to start"},{"speaker":"Intro","startTime":224.85000000000002,"endTime":228.93,"body":"launch and market their podcast."},{"speaker":"Intro","startTime":228.96,"endTime":231.51,"body":"I'm your host, Krystal,"},{"speaker":"Intro","startTime":228.96,"endTime":231.51,"body":"Proffitt, and I'm so excited"},{"speaker":"Intro","startTime":231.51,"endTime":233.94,"body":"that you're here. Thanks for"},{"speaker":"Intro","startTime":231.51,"endTime":233.94,"body":"hanging out with me today."},{"speaker":"Intro","startTime":233.97,"endTime":235.92000000000002,"body":"Because if you've been trying to"},{"speaker":"Intro","startTime":233.97,"endTime":235.92000000000002,"body":"figure out the world of"},{"speaker":"Intro","startTime":235.92000000000002,"endTime":239.76,"body":"podcasting, think of this show"},{"speaker":"Intro","startTime":235.92000000000002,"endTime":239.76,"body":"as the time saving shortcut"},{"speaker":"Intro","startTime":239.76,"endTime":243.15,"body":"you've been looking for. So"},{"speaker":"Intro","startTime":239.76,"endTime":243.15,"body":"let's get right to it, shall we?"},{"speaker":"Don't Be Lazy with Your Content Titles","startTime":247.23000000000002,"endTime":617.04,"body":"I was really trying to figure out how to talk about today's topic, without blatantly calling out shows that are doing the thing that are annoying me, right because I don't like to throw people under the bus. I don't like to say hey, you and like point my finger right in their face and say stop it. You are not behaving the way that you're supposed to behaving. Because then I have my mom hat on right? Like then I'm parenting. I don't want to parent content creators. I don't want to tell you, you are doing things wrong because there's no content creation jail. I guess there is if you get slapped with like a cease and desist right from copying someone else's work. But it just frustrates me so much. And I have been checking out some new shows that have been recommended to me and I'll go into you probably know this if you've been listening to the podcast, but I listen to all my podcast on good pods so you can come go download good pods come follow me. It's like the good reads of podcasting and I rate episodes, I will drop little nuggets in there. If I'm like, Hey, you should go listen to this. There's a few in particular that I'm obsessed with lately. I love comedy podcast I love Show podcast like Yellowstone and the new Sex and the shit that also say sex in the shisha taki Yeah, I don't wanna say that. The Sex in the City show just like that. And just like that is officially what it's called. But like, of course, office ladies like there's so many shows that I listened to that are centered around television or movies. And then I listen to a lot of comedy podcast and online business marketing. Like it's just a whole array of it's all over the place. But I was on there looking for a particular episode. And of course, she go to the search bar and I'm typing in what I want to find in the amount of liquor alikes, copycats the ones that are just trying to be just like the one that's very popular. It was ridiculous, okay, I'm just pointing my finger I'm wagging my finger so much in today's episode, because it's frustrating. People are being lazy with titling either their entire podcast or the title of each individual episode. And the reason why I wanted to talk about this because at first glance it's really not that big of a deal right? You're like Krystal calm down. Like they didn't take their name like it's, it's not trademarked or it's not copyright like whatever, okay, like it's it's so far beyond that. Because what I find is frustrating is if I go to all my hard work of creating a piece of content, and let's let's imagine that something goes viral. then that's when you'll see copycats of that exact same piece of content. Like they're just trying to piggyback off of it. It's like the idea of someone that gets famous. And then all of a sudden, all their second 2018 cousins come out, and they're just like, Oh, you got money now, like, you remember when you owe me, you know, $200 from back in the day, we'll actually that's we've added interest to that now it's gonna be you know, they're just trying to get money. They're trying to they're trying to suck the life out of everything that you have worked so hard to achieve. That's how I feel. When someone's just trying to copycat someone else's content. That's really what it feels like. And it's, oh, it pisses me off. Oh, let's just throw that out there. This is me when I see it, because I know how hard how hard y'all are working. I know how hard content creators are working. So this episode today is basically me just coming here. And reminding you or letting you know, if you never knew that this was a thing, that it is something that is really frustrating for content creators. But also, it's something for those of you that are brand new that I want you to avoid. Because I have seen especially on YouTube, there have been I don't want to say like, it's it's bad information or misinformation, I really know what you would categorize it as, but it is a strategy to grow your channel by siphoning off of someone else's success. Well, that's like the best, what do you Okay, look, for anybody that doesn't know what siphoning is. Maybe I shouldn't know this group in a small town. There are a lot of crazy things that happen. I personally never did this, I think it's illegal. But you know, you would go and you would siphon gas out of someone else's gas tank, you would put I don't even know, like a special hose. I think it's done with a water hose. But basically, you like you take it from one tank of a car, and you put it into another tank of a car with I don't even actually know how it all works. But you're sucking the life out of someone else's content. And you're trying to say, Oh, this was my original idea. Or this is exactly what I created, blah, blah, blah. And I see this in other facets of online business to where someone will take a course and they basically regurgitate everything that they learn into their own program. And they try to sell it as like, Oh, these are all of my original ideas, like pay me 1000s of dollars, because I thought of this all on my own. I see what I see I see it a lot more than it should be happening. And it's your siphoning off of someone else's success. And again, it may not seem like it's that big of a deal when it comes to you know, episode titles or things like"},{"speaker":"Don't Be Lazy with Your Content Titles","startTime":247.23000000000002,"endTime":617.04,"body":"that."},{"speaker":"Be Original","startTime":617.04,"endTime":621.21,"body":"But all I'm trying"},{"speaker":"Be Original","startTime":617.04,"endTime":621.21,"body":"to remind you of today is to be"},{"speaker":"Be Original","startTime":621.5699999999999,"endTime":625.35,"body":"original, because it just turns"},{"speaker":"Be Original","startTime":621.5699999999999,"endTime":625.35,"body":"into clickbait. That's really"},{"speaker":"Be Original","startTime":625.35,"endTime":628.11,"body":"what it feels like. It feels"},{"speaker":"Be Original","startTime":625.35,"endTime":628.11,"body":"like it's the equivalent of"},{"speaker":"Be Original","startTime":628.14,"endTime":631.98,"body":"having clickbait on like a blog"},{"speaker":"Be Original","startTime":628.14,"endTime":631.98,"body":"article or social media post or"},{"speaker":"Be Original","startTime":631.98,"endTime":636.06,"body":"something that's misleading"},{"speaker":"Be Original","startTime":631.98,"endTime":636.06,"body":"people. It's like the knockoff"},{"speaker":"Be Original","startTime":636.06,"endTime":639.9,"body":"version of Yeah, I can't even"},{"speaker":"Be Original","startTime":636.06,"endTime":639.9,"body":"think I'm thinking of all kinds"},{"speaker":"Be Original","startTime":639.9,"endTime":643.14,"body":"of knockoff, the first thing"},{"speaker":"Be Original","startTime":639.9,"endTime":643.14,"body":"that comes to mind is food. It's"},{"speaker":"Be Original","startTime":643.14,"endTime":645.99,"body":"not, it's not really the"},{"speaker":"Be Original","startTime":643.14,"endTime":645.99,"body":"knockoff. It's like the generic"},{"speaker":"Be Original","startTime":645.99,"endTime":650.07,"body":"version of something you really"},{"speaker":"Be Original","startTime":645.99,"endTime":650.07,"body":"really love, right? It's like"},{"speaker":"Be Original","startTime":650.3100000000001,"endTime":655.77,"body":"the oh my gosh, ah, I'm speaking"},{"speaker":"Be Original","startTime":650.3100000000001,"endTime":655.77,"body":"of comedy podcast, I think about"},{"speaker":"Be Original","startTime":655.8,"endTime":659.91,"body":"uh, Jim Gaffigan has this great"},{"speaker":"Be Original","startTime":655.8,"endTime":659.91,"body":"skit when he talks about cereal."},{"speaker":"Be Original","startTime":662.04,"endTime":666.39,"body":"The you have like, the name"},{"speaker":"Be Original","startTime":662.04,"endTime":666.39,"body":"brand cereal is in these, you"},{"speaker":"Be Original","startTime":666.39,"endTime":670.38,"body":"know, beautiful boxes that have"},{"speaker":"Be Original","startTime":666.39,"endTime":670.38,"body":"probably spent 1000s of dollars"},{"speaker":"Be Original","startTime":670.38,"endTime":672.66,"body":"getting it designed and"},{"speaker":"Be Original","startTime":670.38,"endTime":672.66,"body":"everything else. And then he"},{"speaker":"Be Original","startTime":672.66,"endTime":677.43,"body":"talks about the generic is in a"},{"speaker":"Be Original","startTime":672.66,"endTime":677.43,"body":"bag like it's just in a sad bag,"},{"speaker":"Be Original","startTime":677.43,"endTime":681.3,"body":"basically almost on the floor,"},{"speaker":"Be Original","startTime":677.43,"endTime":681.3,"body":"because it gets the bottom shelf"},{"speaker":"Be Original","startTime":681.3,"endTime":685.32,"body":"and the grocery store. And"},{"speaker":"Be Original","startTime":681.3,"endTime":685.32,"body":"that's like, I don't even know"},{"speaker":"Be Original","startTime":685.32,"endTime":688.14,"body":"where I'm going with the name"},{"speaker":"Be Original","startTime":685.32,"endTime":688.14,"body":"brand and generic comparison."},{"speaker":"Be Original","startTime":688.14,"endTime":691.95,"body":"But it's just it's so"},{"speaker":"Be Original","startTime":688.14,"endTime":691.95,"body":"frustrating to see someone that"},{"speaker":"Be Original","startTime":691.95,"endTime":695.19,"body":"works really hard to create a"},{"speaker":"Be Original","startTime":691.95,"endTime":695.19,"body":"piece of content and other"},{"speaker":"Be Original","startTime":695.19,"endTime":699.69,"body":"people just come in and they"},{"speaker":"Be Original","startTime":695.19,"endTime":699.69,"body":"copycat it and they can't, they"},{"speaker":"Be Original","startTime":699.69,"endTime":702.09,"body":"just can't think of an original"},{"speaker":"Be Original","startTime":699.69,"endTime":702.09,"body":"idea on their own."},{"speaker":"Be Original","startTime":702.33,"endTime":709.907,"body":"So I didn't want this episode to"},{"speaker":"Be Original","startTime":702.33,"endTime":709.907,"body":"be just a full rant of me"},{"speaker":"Be Original","startTime":710.038,"endTime":718.529,"body":"talking about my own issues that"},{"speaker":"Be Original","startTime":710.038,"endTime":718.529,"body":"I have with content creation and"},{"speaker":"Be Original","startTime":718.66,"endTime":726.629,"body":"the things that are wrong. So"},{"speaker":"Be Original","startTime":718.66,"endTime":726.629,"body":"what can we do about this right"},{"speaker":"Be Original","startTime":726.76,"endTime":734.599,"body":"as content creators as maybe you"},{"speaker":"Be Original","startTime":726.76,"endTime":734.599,"body":"are inspired by a mentor of"},{"speaker":"Be Original","startTime":734.729,"endTime":742.699,"body":"yours or someone that you've"},{"speaker":"Be Original","startTime":734.729,"endTime":742.699,"body":"really looked up to? And what is"},{"speaker":"Be Original","startTime":742.829,"endTime":750.799,"body":"it it's like imitation is the"},{"speaker":"Be Original","startTime":742.829,"endTime":750.799,"body":"highest form of flattery. I may"},{"speaker":"Be Original","startTime":750.929,"endTime":758.898,"body":"have just totally butchered that"},{"speaker":"Be Original","startTime":750.929,"endTime":758.898,"body":"quote. I don't know where it"},{"speaker":"Be Original","startTime":759.029,"endTime":766.737,"body":"comes from, but I've heard it"},{"speaker":"Be Original","startTime":759.029,"endTime":766.737,"body":"Over and over and over again,"},{"speaker":"Be Original","startTime":766.868,"endTime":774.184,"body":"because I've been in the"},{"speaker":"Be Original","startTime":766.868,"endTime":774.184,"body":"creative space for a long time."},{"speaker":"Be Original","startTime":774.314,"endTime":781.631,"body":"If you didn't know this, I've"},{"speaker":"Be Original","startTime":774.314,"endTime":781.631,"body":"been a writer. I've been a"},{"speaker":"Be Original","startTime":781.761,"endTime":789.469,"body":"blogger, I have been doing a lot"},{"speaker":"Be Original","startTime":781.761,"endTime":789.469,"body":"of things creatively for a"},{"speaker":"Be Original","startTime":789.6,"endTime":797.83,"body":"while. And I've followed lots of"},{"speaker":"Be Original","startTime":789.6,"endTime":797.83,"body":"people, lots of lots of people"},{"speaker":"Be Original","startTime":797.961,"endTime":805.147,"body":"I've followed. movie directors,"},{"speaker":"Be Original","startTime":797.961,"endTime":805.147,"body":"I've followed authors I"},{"speaker":"Be Original","startTime":805.277,"endTime":812.463,"body":"followed, I don't follow"},{"speaker":"Be Original","startTime":805.277,"endTime":812.463,"body":"singers, because that's not my"},{"speaker":"Be Original","startTime":812.593,"endTime":819.909,"body":"jam. But I do follow people that"},{"speaker":"Be Original","startTime":812.593,"endTime":819.909,"body":"are songwriters. And so"},{"speaker":"Be Original","startTime":820.04,"endTime":828.14,"body":"collectively, I could say a lot"},{"speaker":"Be Original","startTime":820.04,"endTime":828.14,"body":"of the information that I have"},{"speaker":"Be Original","startTime":828.271,"endTime":836.24,"body":"learned over the years is, it's"},{"speaker":"Be Original","startTime":828.271,"endTime":836.24,"body":"not my own. Like I try not to"},{"speaker":"Be Original","startTime":836.371,"endTime":844.079,"body":"teach things that aren't from my"},{"speaker":"Be Original","startTime":836.371,"endTime":844.079,"body":"own experience. So this is"},{"speaker":"Be Original","startTime":844.2090000000001,"endTime":852.57,"body":"really what I want to hone in on"},{"speaker":"Be Original","startTime":844.2090000000001,"endTime":852.57,"body":"is what you hear me say on this"},{"speaker":"Be Original","startTime":852.701,"endTime":860.67,"body":"podcast, what you hear me say"},{"speaker":"Be Original","startTime":852.701,"endTime":860.67,"body":"in, you know, my YouTube videos"},{"speaker":"Be Original","startTime":860.801,"endTime":868.64,"body":"and my newsletters, I try to"},{"speaker":"Be Original","startTime":860.801,"endTime":868.64,"body":"bring in my own experience into"},{"speaker":"Be Original","startTime":868.77,"endTime":876.74,"body":"the content, because then it's"},{"speaker":"Be Original","startTime":868.77,"endTime":876.74,"body":"mine. It is my own experience."},{"speaker":"Be Original","startTime":876.87,"endTime":885.101,"body":"It's part of my journey. People"},{"speaker":"Be Original","startTime":876.87,"endTime":885.101,"body":"could sit here all day and talk"},{"speaker":"Be Original","startTime":885.231,"endTime":893.462,"body":"about being a parent and being a"},{"speaker":"Be Original","startTime":885.231,"endTime":893.462,"body":"content creator. That's pretty"},{"speaker":"Be Original","startTime":893.593,"endTime":901.693,"body":"generic. But whenever I come to"},{"speaker":"Be Original","startTime":893.593,"endTime":901.693,"body":"you and say, Oh, I am a mom of"},{"speaker":"Be Original","startTime":901.823,"endTime":909.923,"body":"three boys, they are 12, nine"},{"speaker":"Be Original","startTime":901.823,"endTime":909.923,"body":"and six, like it gets a lot more"},{"speaker":"Be Original","startTime":910.054,"endTime":917.7620000000001,"body":"like oh, that's that's a lot"},{"speaker":"Be Original","startTime":910.054,"endTime":917.7620000000001,"body":"more specific. We live outside"},{"speaker":"Be Original","startTime":917.893,"endTime":926.123,"body":"of Houston, Texas, okay, that's"},{"speaker":"Be Original","startTime":917.893,"endTime":926.123,"body":"getting even more specific, you"},{"speaker":"Be Original","startTime":926.254,"endTime":934.484,"body":"know, we like I can go on and on"},{"speaker":"Be Original","startTime":926.254,"endTime":934.484,"body":"about the dynamics of who I am"},{"speaker":"Be Original","startTime":934.615,"endTime":942.454,"body":"as a person. And that is what"},{"speaker":"Be Original","startTime":934.615,"endTime":942.454,"body":"molds and shapes your content."},{"speaker":"Be Original","startTime":942.5840000000001,"endTime":950.292,"body":"So don't try to just look at"},{"speaker":"Be Original","startTime":942.5840000000001,"endTime":950.292,"body":"what is already successful out"},{"speaker":"Be Original","startTime":950.423,"endTime":958.392,"body":"in the world. I mean, I think"},{"speaker":"Be Original","startTime":950.423,"endTime":958.392,"body":"that's great to follow people's"},{"speaker":"Be Original","startTime":958.523,"endTime":966.623,"body":"blueprints, and maybe even some"},{"speaker":"Be Original","startTime":958.523,"endTime":966.623,"body":"of the templates that they use"},{"speaker":"Be Original","startTime":966.754,"endTime":974.592,"body":"to create their content but"},{"speaker":"Be Original","startTime":966.754,"endTime":974.592,"body":"you've got to find the ways that"},{"speaker":"Be Original","startTime":974.723,"endTime":982.431,"body":"you are uniquely you. i I've"},{"speaker":"Be Original","startTime":974.723,"endTime":982.431,"body":"told you a few things about me"},{"speaker":"Be Original","startTime":982.561,"endTime":990.531,"body":"today, you know, I'm obsessed"},{"speaker":"Be Original","startTime":982.561,"endTime":990.531,"body":"with comedy podcast. I love the"},{"speaker":"Be Original","startTime":990.6610000000001,"endTime":998.239,"body":"new and just like that show. I"},{"speaker":"Be Original","startTime":990.6610000000001,"endTime":998.239,"body":"love Yellowstone. I've been"},{"speaker":"Add More of You Into Your Content","startTime":994.23,"endTime":1274.52,"body":"And I am challenging you in this episode today to get out of your comfort zone of keeping everything so black and white, where it's just all instructional you're just like okay, you know, maybe you're a you have a business and you are a consultant or you teach people things I love this y'all you know I love this I I've talked about how to start a podcast or there's so many things of this podcast that are how to how to I love a how to episode. But if you are just like hitting record in spitting off, here's the five ways to do this 123 For five, then see you next week. It's boring. It's so stinking boring. And I want you to pull out the pieces of who you are, and share it in your content because that will be what helps you stand out. Because maybe you've been doing the click Beatty, things you didn't know any better. That's okay after today, you don't have that excuse, you know better now, okay, I've lagged my finger at you, you know better or you've been reprimanded, however you want to look at it, just know that that's not okay. But we can fix it. It's it's not the end of the world. If this is something that you've been doing, what I'm going to encourage you to do is think of ways that you can pull out your personality and let that shine in your content. Whether it's your podcast, whether you're starting to do YouTube, to whether you want to stand out on social media, in your email, list, whatever it may be. I think it's really important that you try this work. It's It's time consuming. I'm not gonna say it's not to figure out what do I share about my life? Like, where are the little things that I can be more of myself, it is going to take time, it's going to take practice, it's going to take lots of practice. When people ask me about my newsletter, they're like, how do you think of these stories to write on your newsletter? I'm like, I've been doing I've been writing my newsletter since 2017. Yeah, I've been doing it since 2017. I've been writing emails for five years, to an audience of people that I'm like, Okay, what would they want to hear about that is at least once a week for five years. That is a lot. And that has been really how I've honed and crafted, what I want people to do all this is and this is such a true story. I recently sent out this has been a few weeks now. An email my Friday newsletter, if you're not on there, if you go to the show notes, KrystalProffitt.com/episode328. You go all the way to the bottom, there's a way for you to join our newsletter if you're not on there. And I sit out one where I said, which one do you prefer? Which version of Brad Pitt? Do you like? Is it Legends of the Fall? Or is it Fight Club, Brad Pitt? I got so many people emailing me back, like, oh my gosh, this woman I'm not gonna call her out by name. But it was so funny because she said, I'm blushing and drooling at my desk right now. It's gonna ask what I'm drooling over because I'd put two chips in the email of Brad Pitt, Tristan from Legends of the Fall, and the Fight Club version of Brad Pitt. And I was like, these are two movies that I genuinely love. I love Brad Pitt too. Like, by the way, like, super, we were just talking yesterday. World War Z is one of my favorite movies of all time. I love this movie so much. But it's like, that's what I do. I share stories like that you're getting to know me by sharing. I love Brad Pitt. I love Legends of the Fall, we could I could do a whole podcast episode about how much I love that movie so much. And then it's like these little I love Fight Club too. So it's my personality. It's me sharing with you little details about my life that bring you into my world. But I'm not exposing myself to you know, you hacking into my my computer and knowing all the intimate details of my life or, you know, chasing my kids down at school or anything like that. I think these are all the the mental things that we think about whenever we start putting ourselves out there. As creators, we get a little nervous about like, how much to share how much to not share, but it's the thing that helps you stand out when you pull out the pieces of your personality that you can share with other"},{"speaker":"Add More of You Into Your Content","startTime":994.23,"endTime":1274.52,"body":"people."},{"speaker":"Add More of You Into Your Content","startTime":998.369,"endTime":1005.816,"body":"listening to that podcast is"},{"speaker":"Add More of You Into Your Content","startTime":998.369,"endTime":1005.816,"body":"well, office ladies, I could"},{"speaker":"Add More of You Into Your Content","startTime":1005.947,"endTime":1014.177,"body":"talk about my love my you know"},{"speaker":"Add More of You Into Your Content","startTime":1005.947,"endTime":1014.177,"body":"basically it's it's an obsession"},{"speaker":"Add More of You Into Your Content","startTime":1014.308,"endTime":1021.493,"body":"with watching friends and"},{"speaker":"Add More of You Into Your Content","startTime":1014.308,"endTime":1021.493,"body":"Schitt's Creek. I love copy a"},{"speaker":"Add More of You Into Your Content","startTime":1021.624,"endTime":1029.855,"body":"cop copy. That's not the right"},{"speaker":"Add More of You Into Your Content","startTime":1021.624,"endTime":1029.855,"body":"word. Coffee. Okay, obviously, I"},{"speaker":"Add More of You Into Your Content","startTime":1029.9850000000001,"endTime":1037.693,"body":"guess I haven't had enough"},{"speaker":"Add More of You Into Your Content","startTime":1029.9850000000001,"endTime":1037.693,"body":"today. I love coffee. I love the"},{"speaker":"Add More of You Into Your Content","startTime":1037.824,"endTime":1045.271,"body":"intricacies. This is where I'm"},{"speaker":"Add More of You Into Your Content","startTime":1037.824,"endTime":1045.271,"body":"gonna take it a step. Like"},{"speaker":"Add More of You Into Your Content","startTime":1045.4009999999998,"endTime":1052.717,"body":"you're really get to know me in"},{"speaker":"Add More of You Into Your Content","startTime":1045.4009999999998,"endTime":1052.717,"body":"this episode. I love the"},{"speaker":"Add More of You Into Your Content","startTime":1052.848,"endTime":1060.425,"body":"different kinds of coffee that"},{"speaker":"Add More of You Into Your Content","startTime":1052.848,"endTime":1060.425,"body":"you can make. And I did not"},{"speaker":"Add More of You Into Your Content","startTime":1060.556,"endTime":1068.395,"body":"realize this was a weird thing"},{"speaker":"Add More of You Into Your Content","startTime":1060.556,"endTime":1068.395,"body":"until I started talking to my"},{"speaker":"Add More of You Into Your Content","startTime":1068.525,"endTime":1075.841,"body":"mom about it. Because I was"},{"speaker":"Add More of You Into Your Content","startTime":1068.525,"endTime":1075.841,"body":"thinking like, Oh, everybody"},{"speaker":"Add More of You Into Your Content","startTime":1075.972,"endTime":1083.8110000000001,"body":"just knows this about coffee."},{"speaker":"Add More of You Into Your Content","startTime":1075.972,"endTime":1083.8110000000001,"body":"No, no, most people know. You,"},{"speaker":"Add More of You Into Your Content","startTime":1083.941,"endTime":1091.78,"body":"you know, just a poor, not even"},{"speaker":"Add More of You Into Your Content","startTime":1083.941,"endTime":1091.78,"body":"a pour over wood that's even"},{"speaker":"Add More of You Into Your Content","startTime":1091.911,"endTime":1099.096,"body":"getting fancy. But just drip"},{"speaker":"Add More of You Into Your Content","startTime":1091.911,"endTime":1099.096,"body":"coffee, right? Either at a"},{"speaker":"Add More of You Into Your Content","startTime":1099.2269999999999,"endTime":1107.065,"body":"coffee maker or a K cup. That's"},{"speaker":"Add More of You Into Your Content","startTime":1099.2269999999999,"endTime":1107.065,"body":"typically where people stop."},{"speaker":"Add More of You Into Your Content","startTime":1107.196,"endTime":1115.4270000000001,"body":"It's like, oh, that's coffee. I"},{"speaker":"Add More of You Into Your Content","startTime":1107.196,"endTime":1115.4270000000001,"body":"started getting into pour overs"},{"speaker":"Add More of You Into Your Content","startTime":1115.557,"endTime":1123.9189999999999,"body":"and lattes, americanos espressos"},{"speaker":"Add More of You Into Your Content","startTime":1115.557,"endTime":1123.9189999999999,"body":"a Breve latte a I mean, I could"},{"speaker":"Add More of You Into Your Content","startTime":1124.049,"endTime":1131.888,"body":"just go on and on about all"},{"speaker":"Add More of You Into Your Content","startTime":1124.049,"endTime":1131.888,"body":"these different things that I've"},{"speaker":"Add More of You Into Your Content","startTime":1132.019,"endTime":1140.118,"body":"learned because I'm obsessed, I"},{"speaker":"Add More of You Into Your Content","startTime":1132.019,"endTime":1140.118,"body":"love coffee. So, so much. This"},{"speaker":"Add More of You Into Your Content","startTime":1140.249,"endTime":1147.9569999999999,"body":"is unique to my personality."},{"speaker":"Add More of You Into Your Content","startTime":1140.249,"endTime":1147.9569999999999,"body":"When people start getting into"},{"speaker":"Add More of You Into Your Content","startTime":1148.088,"endTime":1156.188,"body":"this, like, oh, I need to share"},{"speaker":"Add More of You Into Your Content","startTime":1148.088,"endTime":1156.188,"body":"more of myself, because you'll"},{"speaker":"Add More of You Into Your Content","startTime":1156.318,"endTime":1163.634,"body":"hear me say that, like share"},{"speaker":"Add More of You Into Your Content","startTime":1156.318,"endTime":1163.634,"body":"more of who you are in your"},{"speaker":"Add More of You Into Your Content","startTime":1163.7649999999999,"endTime":1171.212,"body":"content, people get very"},{"speaker":"Add More of You Into Your Content","startTime":1163.7649999999999,"endTime":1171.212,"body":"uncomfortable because they think"},{"speaker":"Add More of You Into Your Content","startTime":1171.342,"endTime":1179.181,"body":"that I'm telling them, You got"},{"speaker":"Add More of You Into Your Content","startTime":1171.342,"endTime":1179.181,"body":"to share your social security"},{"speaker":"Add More of You Into Your Content","startTime":1179.312,"endTime":1187.6730000000002,"body":"number, where you grew up, what"},{"speaker":"Add More of You Into Your Content","startTime":1179.312,"endTime":1187.6730000000002,"body":"street you live on, how old your"},{"speaker":"Add More of You Into Your Content","startTime":1187.804,"endTime":1195.7730000000001,"body":"kids are, what their names are,"},{"speaker":"Add More of You Into Your Content","startTime":1187.804,"endTime":1195.7730000000001,"body":"how long you've been married,"},{"speaker":"Add More of You Into Your Content","startTime":1195.904,"endTime":1203.7420000000002,"body":"like all these intimate details"},{"speaker":"Add More of You Into Your Content","startTime":1195.904,"endTime":1203.7420000000002,"body":"of your life. And that's not"},{"speaker":"Add More of You Into Your Content","startTime":1203.873,"endTime":1211.4499999999998,"body":"what it's about at all. I have"},{"speaker":"Add More of You Into Your Content","startTime":1203.873,"endTime":1211.4499999999998,"body":"shared things here with you"},{"speaker":"Add More of You Into Your Content","startTime":1211.5810000000001,"endTime":1219.681,"body":"today. And I have not once like"},{"speaker":"Add More of You Into Your Content","startTime":1211.5810000000001,"endTime":1219.681,"body":"gave away something that would"},{"speaker":"Add More of You Into Your Content","startTime":1219.8110000000001,"endTime":1227.911,"body":"be threatening to my existence."},{"speaker":"Add More of You Into Your Content","startTime":1219.8110000000001,"endTime":1227.911,"body":"This is just who I am. This is"},{"speaker":"Add More of You Into Your Content","startTime":1228.042,"endTime":1235.6190000000001,"body":"what I enjoy. I've talked you"},{"speaker":"Add More of You Into Your Content","startTime":1228.042,"endTime":1235.6190000000001,"body":"know, about my kids about my"},{"speaker":"Add More of You Into Your Content","startTime":1235.75,"endTime":1243.9810000000002,"body":"life, you know about my husband"},{"speaker":"Add More of You Into Your Content","startTime":1235.75,"endTime":1243.9810000000002,"body":"and I we've been married for 10"},{"speaker":"Add More of You Into Your Content","startTime":1244.1109999999999,"endTime":1251.9499999999998,"body":"years that doesn't give like"},{"speaker":"Add More of You Into Your Content","startTime":1244.1109999999999,"endTime":1251.9499999999998,"body":"throw anything out there that's"},{"speaker":"Add More of You Into Your Content","startTime":1252.0810000000001,"endTime":1260.181,"body":"like oh my gosh, like, you know,"},{"speaker":"Add More of You Into Your Content","startTime":1252.0810000000001,"endTime":1260.181,"body":"don't don't do that. But it's"},{"speaker":"Add More of You Into Your Content","startTime":1260.3110000000001,"endTime":1268.281,"body":"relatable. It helps you as a"},{"speaker":"Add More of You Into Your Content","startTime":1260.3110000000001,"endTime":1268.281,"body":"listener, you as someone that is"},{"speaker":"Add More of You Into Your Content","startTime":1268.411,"endTime":1274.1599999999999,"body":"part of our community get to"},{"speaker":"Add More of You Into Your Content","startTime":1268.411,"endTime":1274.1599999999999,"body":"know me better."},{"speaker":"Outro","startTime":1274.52,"endTime":1278.42,"body":"So let's do a quick like"},{"speaker":"Outro","startTime":1274.52,"endTime":1278.42,"body":"wrap up of today's episode."},{"speaker":"Outro","startTime":1278.63,"endTime":1283.0100000000002,"body":"First and foremost, don't be"},{"speaker":"Outro","startTime":1278.63,"endTime":1283.0100000000002,"body":"lazy and copycat what other"},{"speaker":"Outro","startTime":1283.0100000000002,"endTime":1287.48,"body":"people are doing, you can"},{"speaker":"Outro","startTime":1283.0100000000002,"endTime":1287.48,"body":"absolutely find ways to be"},{"speaker":"Outro","startTime":1287.48,"endTime":1291.44,"body":"original. And that's number two,"},{"speaker":"Outro","startTime":1287.48,"endTime":1291.44,"body":"to pull out pieces of your"},{"speaker":"Outro","startTime":1291.44,"endTime":1296.54,"body":"personality and add it into your"},{"speaker":"Outro","startTime":1291.44,"endTime":1296.54,"body":"content. And that actually just"},{"speaker":"Outro","startTime":1296.54,"endTime":1300.98,"body":"reminded me of the conversation"},{"speaker":"Outro","startTime":1296.54,"endTime":1300.98,"body":"I had with Zafira Rajan, we"},{"speaker":"Outro","startTime":1300.98,"endTime":1304.4299999999998,"body":"talked about emails and you"},{"speaker":"Outro","startTime":1300.98,"endTime":1304.4299999999998,"body":"know, just really pulling out"},{"speaker":"Outro","startTime":1304.4299999999998,"endTime":1307.94,"body":"pieces of who you are and"},{"speaker":"Outro","startTime":1304.4299999999998,"endTime":1307.94,"body":"sharing it in your content. So"},{"speaker":"Outro","startTime":1307.94,"endTime":1311.54,"body":"I'm gonna link to that episode"},{"speaker":"Outro","startTime":1307.94,"endTime":1311.54,"body":"in the show notes because it was"},{"speaker":"Outro","startTime":1311.54,"endTime":1315.02,"body":"really good. And she she shared"},{"speaker":"Outro","startTime":1311.54,"endTime":1315.02,"body":"some other great examples of her"},{"speaker":"Outro","startTime":1315.02,"endTime":1318.98,"body":"own life. And I just I think"},{"speaker":"Outro","startTime":1315.02,"endTime":1318.98,"body":"that that's, that's really"},{"speaker":"Outro","startTime":1318.98,"endTime":1322.4899999999998,"body":"fitting for today's episode. So"},{"speaker":"Outro","startTime":1318.98,"endTime":1322.4899999999998,"body":"I'm going to have that linked in"},{"speaker":"Outro","startTime":1322.4899999999998,"endTime":1327.5,"body":"the shownotes. Go to"},{"speaker":"Outro","startTime":1322.4899999999998,"endTime":1327.5,"body":"KrystalProffitt.com/episode328"},{"speaker":"Outro","startTime":1327.5300000000002,"endTime":1330.8899999999999,"body":"to check that out. But that's"},{"speaker":"Outro","startTime":1327.5300000000002,"endTime":1330.8899999999999,"body":"all I have for you today. I'm so"},{"speaker":"Outro","startTime":1330.8899999999999,"endTime":1333.5,"body":"happy that we were able to turn"},{"speaker":"Outro","startTime":1330.8899999999999,"endTime":1333.5,"body":"this around. I was like, Oh, I"},{"speaker":"Outro","startTime":1333.5,"endTime":1337.04,"body":"don't want this episode. To be"},{"speaker":"Outro","startTime":1333.5,"endTime":1337.04,"body":"so ranty but I said what I said"},{"speaker":"Outro","startTime":1337.0700000000002,"endTime":1343.25,"body":"it's out there. And yes, don't"},{"speaker":"Outro","startTime":1337.0700000000002,"endTime":1343.25,"body":"copy. Don't be lazy. Be yourself"},{"speaker":"Outro","startTime":1343.25,"endTime":1347.69,"body":"because you are so special with"},{"speaker":"Outro","startTime":1343.25,"endTime":1347.69,"body":"what you have to share and the"},{"speaker":"Outro","startTime":1347.69,"endTime":1352.19,"body":"important message that you have,"},{"speaker":"Outro","startTime":1347.69,"endTime":1352.19,"body":"you just need to pull out those"},{"speaker":"Outro","startTime":1352.19,"endTime":1357.02,"body":"pieces of your personality that"},{"speaker":"Outro","startTime":1352.19,"endTime":1357.02,"body":"are going to make it shine. So"},{"speaker":"Outro","startTime":1357.02,"endTime":1359.7800000000002,"body":"that's all I have for you today."},{"speaker":"Outro","startTime":1357.02,"endTime":1359.7800000000002,"body":"Again, the shownotes are"},{"speaker":"Outro","startTime":1359.7800000000002,"endTime":1366.17,"body":"KrystalProffitt.com/episode328."},{"speaker":"Outro","startTime":1359.7800000000002,"endTime":1366.17,"body":"And as always remember, keep it"},{"speaker":"Outro","startTime":1366.17,"endTime":1368.63,"body":"up. We all have to start"},{"speaker":"Outro","startTime":1366.17,"endTime":1368.63,"body":"somewhere"}]}