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What if securing professional opportunities is less about networking and more about being a decent person? In a conversation with Lisa Cooper Ellison, a trauma-informed writing coach and host of the "Writing Your Resilience" podcast, we explore how authentic connections can open unexpected doors in content creation.

Lisa shares how her first major speaking opportunity on NPR arose from connecting with fellow writers rather than a strategic pitch. "These industries are small," she notes, emphasizing the importance of relationships in her work.

She discusses her journey from agency therapist to writing coach and podcaster, highlighting the benefits of consistent content creation in enhancing her skills and shaping her coaching programs. Lisa also candidly addresses the challenges of maintaining a podcast amid personal and professional obstacles, offering practical advice for dealing with self-doubt and disruptions.

Her metaphor of hill-running encourages creators to focus on the immediate path rather than the overwhelming larger picture. "Let progress, not perfection, be your North Star," she says.

Lisa’s insights provide a valuable framework for anyone looking to grow their content creation journey. Subscribe to the podcast for more conversations on developing your voice and building genuine connections.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Many business owners experience frustrating plateaus due to a misunderstanding of how their business operates. If you've been creating content without a clear direction or struggling to achieve results despite consistent effort, you're not alone. Fortunately, there are solutions that don’t require you to work harder.

Two powerful frameworks can shift your business strategy: the Business Model Canvas and the Customer Journey Map. The Business Model Canvas outlines nine essential components that define your business, including customer segments, value proposition, channels, and cost structure. In contrast, the Customer Journey Map tracks the evolution of your customers from the first awareness of your brand to becoming loyal advocates, covering stages like consideration, purchase, retention, and referral.

Implementing these frameworks can provide clarity and strategic direction, allowing you to replace guesswork with intentional planning. I’ve created a free downloadable guide to help you utilize these tools effectively. By mapping your model and outlining your customer journey, you can align your content strategy with your business goals, leading to smarter operation and a sustainable business model that benefits you and your customers.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Finding your authentic voice as a content creator can be challenging, but Dan Woerheide's journey offers valuable insights. After launching several podcasts since 2019, he discovered his true calling after recognizing that speaking was easier for him than writing. Overcoming the discomfort of hearing his own voice, Dan built confidence and learned that consistency is more important than perfection.

His transition from seeking external validation to finding internal alignment was crucial. A turning point came during a sunrise walk when he understood that his military background enriches his coaching message without restricting his audience. This clarity inspired The Unbreakable Mission, which he describes as "a community disguised as a podcast."

Dan's philosophy challenges industry norms. He believes in "okay for now with steady improvement," allowing creators to move past perfectionism. As he says, "If I can positively impact one life, that's exciting." 

Ready to conquer your content creation fears? Take Dan's advice: ignore the noise, hit record, and focus on improvement. Your audience is eager to hear your unique voice.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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After 20 years in marketing, I'm sharing exactly what I would do differently if I were starting over today in 2025. These three fundamental strategies will help you stand out in the digital marketing landscape and achieve sustainable success without burning out.

• Storytelling is your competitive advantage against AI and other creators, as your unique experiences cannot be replicated
• The PREPM method (Plan, Record, Edit, Publish, Market) provides a proven system that scales across all content types
• Focus on what matters most to your customers rather than chasing every new trend
• Invest in continuous learning, but remember that clarity comes from taking action, not just thinking
• Treat marketing like a marathon, not a sprint—be strategic and consistent rather than trying to be everywhere at once
• You don't need perfect strategies—you just need to start somewhere and keep improving

Like and subscribe to get more content like this delivered directly to you, and check out our Digital Marketing Tips for Business Owners playlist for additional resources.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Have you ever wondered how those super-successful content creators seem to be everywhere at once? They're not superhuman content machines—they've mastered the art of repurposing.

Most podcasters are sitting on a goldmine of content but failing to extract its full value. You've already done the hard work of creating incredible episodes, but if you're only publishing them once and moving on, you're leaving opportunity on the table. The key isn't creating more—it's distributing better.

When asked why they don't repurpose, podcasters typically offer three excuses: lack of time, not knowing where to start, or believing their audience only wants the original format. But these barriers are easily overcome with proper planning and strategy. A single 25-minute episode can transform into social media posts, blog content, YouTube shorts, email newsletters, and even lead magnets—all reinforcing your core message across platforms where different segments of your audience hang out.

Marketing research shows people need approximately 12 exposures to a message before it truly registers. By repurposing strategically, you create multiple touchpoints that build familiarity and trust. This approach not only attracts new listeners who might never have discovered your podcast otherwise but establishes you as an authority in your field. The more consistently you show up across platforms with valuable insights, the more people see you as the go-to expert.

For established podcasters looking to level up, repurposing is the natural next step. It extends the shelf life of your content far beyond the initial publishing window, allowing valuable episodes to continue working for you months or even years later. The strategic shift from constant creation to smart distribution represents a more sustainable approach to growing your platform without burning out.

Ready to transform your content strategy? Stop creating more and start distributing better. Your audience is waiting to discover you in places you haven't even shown up yet.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Ever wonder how some content creators maintain a relentless publishing schedule without burning out? It's not superhuman discipline or mysterious productivity hacks—it's all about systems and workflows. 

After recording over 1,500 podcast episodes and publishing more than 500 YouTube videos weekly, I've learned that consistency stems from strong organization rather than just motivation. Many podcasters resist creating systems, citing their creativity as a reason, but that’s often just a lazy excuse.

The key to consistency lies in implementing frameworks like the PREP'M Method (Plan, Record, Edit, Publish, and Market). This five-step process clarifies each stage of content creation. Supporting tools like content calendars, episode templates, and organized files create a foundation that not only smooths day-to-day production but also positions you for sustainable growth. These systems help reduce decision fatigue and make delegation easier, protecting you from the dreaded burnout.

You don’t need to overhaul your entire workflow at once. Start by pinpointing where you feel the most stress in your content creation process. Even small improvements, like a checklist or an organized folder, can lead to significant changes in quality and consistency. Embrace organization, and you might just uncover the true magic of content creation. What system will you implement today to enhance your podcasting journey?

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Have you been putting off monetizing your podcast because you're "not big enough yet" or afraid of sounding salesy? You're not alone—and it's costing you more than you realize.

After creating over 1,500 podcast episodes since 2018, I've learned that waiting to monetize is one of the biggest mistakes content creators make. The truth? You don't need thousands of subscribers or millions of downloads to start earning from your content today.

This eye-opening episode breaks down why podcasters avoid monetization until frustration and burnout set in, and provides actionable strategies to start generating revenue with the audience you already have. We explore how affiliate marketing, sponsorships, digital products, and memberships can work for creators at any stage—even those just starting out.

The most valuable insight? How to seamlessly integrate monetization without feeling awkward or "salesy." Through stories, examples, and benefit-driven calls-to-action, you'll discover how to make monetization feel like a natural extension of the value you're already providing.

By the end of this episode, you'll have a completely new perspective on podcast monetization and a 30-day challenge to implement your first strategic call-to-action. Don't wait until resentment creeps in because your content isn't "paying off"—start viewing monetization as an essential part of your podcasting journey today.

Ready to transform your podcast from passion project to profit center? Listen now and take the first step toward building a sustainable content business that serves both you and your audience for years to come.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Staring at your podcast numbers can feel like facing a report card for a test you didn’t study for, and many creators share this experience. Whether you have millions of downloads or are just getting started, those metrics can feel personal. But it's important to remember that your numbers don’t dictate your worth as a creator. By shifting our perspective, we can see metrics as valuable feedback rather than judgment.

In this episode, I discuss my own journey from avoiding analytics to finding a system that works for me, which even includes emojis! We dive into the metrics that truly matter, from downloads over time to listener retention and email conversions. Understanding these numbers can inform your content strategy and help you create what resonates with your audience.

No matter your relationship with analytics, this conversation aims to empower you to approach your podcast metrics with confidence. Ready to make peace with your data and leverage it for better content creation? Let’s dive in together, and for additional support, check out our free Podcasters Connect community at crystalprofit.com/growth.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Is your podcast growing as quickly as you'd like? If not, you might be overlooking the most powerful growth engine available to you—your existing audience. In this eye-opening episode, I tackle the surprisingly common tendency among podcasters to create content without fostering meaningful connections with listeners.

Drawing from my experience coaching hundreds of podcasters, I explore what I call "the audience blindspot"—that tendency to focus exclusively on content creation while neglecting the relationship-building that transforms casual listeners into devoted fans and eventual customers. Through personal stories and practical examples, I demonstrate how simple engagement strategies like listener shout-outs create powerful psychological connections. Remember that rush when someone you admire mentions your name? Your listeners crave that same validation.

We dive deep into actionable engagement habits that won't overwhelm your production schedule: responding to messages consistently, soliciting feedback that shapes future content, featuring listener questions, and establishing regular engagement rituals. These practices signal to your audience that they're valued participants in a conversation, not passive consumers of a monologue. The most successful podcasters understand that growth doesn't require millions of downloads—it requires meaningful connections with the people already investing their time in your content.

Whether you're just starting your podcasting journey or looking to reinvigorate an established show, this episode provides the blueprint for audience engagement that feels authentic rather than obligatory. The transformation begins with a simple mindset shift: your audience isn't just a number in your analytics—they're the lifeblood of your podcast and deserve to be treated as such. Ready to stop broadcasting and start connecting? This episode shows you exactly how.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

What’s the one phrase your listeners instantly associate with you? If you’re drawing a blank, this episode is your reminder of just how powerful a podcast tagline can be. A memorable tagline isn’t just a cute sign-off—it’s the anchor that turns casual listeners into loyal fans.

After hundreds of episodes, I’ve learned that your sign-off can carry real meaning. I’m sharing examples from our community—like Cathy’s heartfelt “Remember, you are not alone,” Reme’s validating “Your story is relevant and worth telling,” and Mike and Mario’s bold “The dopest show in the galaxy.” Each tagline serves a different purpose but helps their podcast stand out and connect.

In this episode, I’ll walk you through three simple exercises to develop your own tagline: finishing the sentence “I want my listeners to remember…,” clarifying your brand promise, and anchoring everything in the feeling you want to leave behind. Your perfect tagline might already be in your natural voice—you just haven’t named it yet.

Plus, having a consistent way to wrap up your episodes makes closing them easier and more impactful. Join us inside Podcasters Connect to share your tagline or get feedback from other creators: krystalproffitt.com/join. Let’s help you craft the phrase your audience will never forget.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Storytelling often feels intimidating when you believe your experiences aren’t dramatic enough to matter. That’s why Reme Mancera’s approach is so refreshing. As a Personal Brand Story Strategist and host of the Who Cares About My Story podcast, she helps coaches, consultants, and service providers turn ordinary moments into powerful content using her 10 Story Connectors Framework. Her podcast title alone speaks directly to the doubt many creators feel—and she’s here to dismantle it.

Reme opens up about podcasting in English instead of her native Spanish, sharing how vulnerability around accents and pronunciation didn’t stop her from connecting with listeners. Her journey is a powerful reminder that authenticity always matters more than perfection. Starting her podcast before it technically existed, every “yes” she received from guests became validation that her message resonated.

If you’ve been stuck in perfectionism or unsure how to tell your story, this episode will inspire you to shift your mindset. Reme’s belief in content as experimentation—where failure is part of the process—frees you to create with more confidence and joy. 🎧 Tune in now and explore more of Reme’s work at whocaresaboutmystory.com.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Ever feel like you're the only one struggling with your content creation journey? Our annual audience survey results are in, and the findings might surprise you.

With over 50 respondents and 12 in-depth follow-up interviews, we've uncovered the three universal struggles plaguing creators across all platforms: consistency, monetization, and imposter syndrome. Whether you're just starting out or have been in the game for years, these challenges create a common thread that binds the creator community together. You're definitely not alone.

The most eye-opening revelation? While creators obsess over the front-end of their content—what audiences see on Instagram, YouTube, or their podcast—most are a complete mess behind the scenes. The lack of systems, workflows, and standard operating procedures is killing productivity and preventing creators from reaching their full potential. This digital chaos makes it nearly impossible to stay consistent, properly monetize, or overcome imposter syndrome.

Looking ahead to 2025, our data points to three critical focus areas for creator success: developing sustainable content creation practices that prevent burnout, implementing monetization strategies that feel natural rather than salesy, and embracing community-building through meaningful collaborations. These aren't just nice-to-haves—they're essential components for long-term success in the creator economy.

Ready to see how your creator journey compares to others? Download our comprehensive 20-page report at krystalproffitt.com/annual-survey-report and join our free Podcasters Connect community to access resources, monthly coaching calls, and connect with fellow creators who understand exactly what you're going through. The days of creating in isolation are over—let's build something sustainable together.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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What does it take to create 500 podcast episodes? Beyond the microphone setup and editing software, there's a deeply personal journey filled with unexpected twists, hard-earned wisdom, and surprising revelations about what truly matters in content creation.

When I pressed record on episode one in 2018, I was obsessed with download numbers and convinced I'd hit one million downloads within my first year. Looking back from the perspective of 1,514 total episodes produced across all my shows, I can't help but smile at that naive ambition. The real milestone wasn't reaching a specific download count—it was the first time I received a review from someone I didn't know, seeing listeners appear in locations across the globe where I had no personal connections.

The business side of podcasting has been equally eye-opening. My first monetization attempt wasn't through massive sponsorship deals but a humble $50 coaching call with my first client, Rachel. I've had spectacular failures, too, like my membership program "Poddy People," which I ended up refunding entirely because it wasn't structured properly. Yet these stumbles led to some of my greatest successes—affiliate partnerships worth tens of thousands of dollars and a thriving Podcasters Connect community that fuels my passion daily.

Perhaps my most valuable lesson has been that podcasting is no longer an audio-only medium. Today's listeners want options—audio episodes for their commute, video versions on YouTube, short clips on social media, and comprehensive show notes. This multi-format approach not only serves your audience better but dramatically increases your monetization opportunities as brands recognize your expanded reach.

As we launch our new digital product store in the coming weeks with accessible templates and tools specifically for podcasters, I'm setting my sights on the next 500 episodes with ambitious plans to interview industry leaders and continue growing this incredible community. Whether you're just starting out or hundreds of episodes in, remember that podcasting is a long game—but with the right mindset and strategies, each episode brings you closer to creating something truly meaningful that connects with people around the world.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Ready to take your podcasting journey to the next level? In this episode, I unveil the core tools that shape my tech stack and streamline my content creation process. From tried-and-true platforms like Buzzsprout for podcast hosting to the innovative features of Riverside for recording, I share insights into the systems that work behind the scenes. Discover how tools like Creator Hooks Pro and Interact Quiz enhance audience engagement, turning casual listeners into dedicated fans. 

But it doesn’t stop there! I talk about the importance of community building through Mighty Networks and the optimum ways to foster meaningful relationships with your audience. And let’s not forget productivity—tools like Asana and Virtual Support Wizard help me stay organized and effective in running my business. 

Each tool in my arsenal serves a specific purpose, and I aim to help you find the right fit for your process. Tune in to gain actionable insights that can transform your podcasting experience! If you're looking to level up your content creation or discover new tools, this episode is just what you need. Join me and let's unlock your podcasting potential together. Make sure to subscribe and join the conversation!

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Dive into the world of podcasting with our special guest, Dave Jackson, a pioneering figure in the industry with an incredible journey that started back in 2005. In this episode, we explore why every podcaster should have a dedicated website. Dave shares valuable insights on the importance of discoverability and how a website amplifies your podcast's potential to reach broader audiences. 

As we chat about common pitfalls that podcasters encounter when setting up their sites, we also touch on the significance of audience engagement through email lists and feedback surveys. Whether you’re a novice looking for guidance or a seasoned podcaster seeking ways to enhance your content, you'll discover practical tips to elevate your podcasting game and strengthen your connection with your listeners. 

With actionable advice and a sprinkle of humor, this episode will inspire you to launch your podcasts and build a robust online presence that reflects your unique voice. Want to unlock the secrets of podcasting success? Join us and take the first step toward creating an incredible platform for your content! Don't forget to subscribe, share, and leave a review!

Check out Podpage to get started today: krystalproffitt.com/podpage
*Affiliate link

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

What if there was a way to foster genuine community engagement without distractions? Join us as we uncover the strategic decision to switch from Kajabi to Mighty Networks, revolutionizing our community-building approach. 

Inspired by Cathy from the Caregiver Cup podcast, we explore how Mighty Networks offers a cohesive and engagement-focused environment, unlike the disjointed experience we faced with Kajabi. Discover the seamless integration and user-friendly interface that enhances our podcasting journey and enriches member interactions across free and premium experiences.

Learn how Mighty Networks has become the backbone of our operations—supporting cohort groups, hosting digital products, and orchestrating live events with ease. With tools like Zoom integration and Mighty Insights analytics, the platform simplifies scheduling and communication and provides invaluable data to boost member engagement. 

We highlight features like PeopleMagic and AI integrations that streamline content creation, making Mighty Networks indispensable for anyone serious about nurturing a thriving community. Plus, don't miss our resource recommendation featuring Nathan Berry's insights on membership success strategies.

Embarking on a platform transition is no small feat, and our journey from Kajabi to Mighty Networks is a case study in strategic planning and execution. With a 60-day transition plan, effective communication, and a focus on customer satisfaction, the move has been a game-changer. 

Despite initial challenges in learning a new system, the rewards have been immense, fostering real-time interactions and supporting our community-building goals. For those contemplating a similar transition, this episode offers valuable insights and encouragement to explore the possibilities with Mighty Networks, inviting you to experience our vibrant Podcasters Connect community.

As mentioned, we're a proud affiliate partner with Mighty! Learn more about them here: krystalproffitt.com/mighty

*Affiliate link: we may make a commission if you purchase at no additional cost to you.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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What if you could create a business that not only thrives but also aligns with your personal values and family commitments? Join us as we welcome Kelly Roach, a celebrated business strategist who has successfully navigated the shift from corporate executive to entrepreneurial leader. Kelly opens up about her journey in establishing faith and family-first companies, sharing how her experiences, like homeschooling her daughter, have shaped her approach to business. She inspires us to rethink the traditional work-life balance and offers practical insights into building a lifestyle-focused business that prioritizes flexibility and personal fulfillment.

Consistency is key, and Kelly’s seven-year journey with the Kelly Roach Show is a testament to the power of showing up. Through anecdotes of recording amidst a jam-packed schedule, she highlights the importance of dedication in brand building. We explore the significance of aligning actions with goals and the impact of consistent podcasting on establishing a trustworthy brand. For aspiring podcasters, Kelly provides reassurance that passion for your subject will naturally drive content creation, and she stresses the importance of being a role model for others by maintaining unwavering commitment.

In our conversation, we also cover strategic branding and the evolving landscape of coaching. Kelly emphasizes the balance between relationship-building content and promotional efforts, and discusses how authenticity and live interactions are becoming crucial in 2025's coaching world. With insights into live streaming, live launching, and creating engaging audiobooks, she shares her vision for the future of coaching and podcasting. Celebrate your podcasting milestones, embrace imperfect action, and seize the unexpected opportunities that come your way as you connect with your audience in meaningful ways.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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What if a single decision could change the course of your entire career? That's exactly what happened when I enrolled in B-School with Marie Forleo back in 2019. In today's episode, I take you on a journey through my remarkable transformation from a stay-at-home mom unsure of her path to a thriving podcaster and entrepreneur. Through candid stories and personal insights, I reveal how B-School became the catalyst for not only my business growth but also profound personal development, leading to inspiring milestones like interviews with industry icons Marie Forleo and Amy Porterfield.

Hear firsthand how shifting my mindset from comparison to self-improvement became the foundation of my success. I share how focusing on personal milestones rather than competing with others enabled me to celebrate achievements and set ambitious goals. This approach, inspired by Marie’s teachings, empowered me to build a brand that resonates, leading to opportunities like speaking at major events and writing a bestselling book. If you're looking for inspiration to pursue your entrepreneurial dreams, my story is a testament to the power of commitment and vision.

The episode also highlights some unexpected and surreal accomplishments that arose from my B-School investment, such as meeting influential figures like Dave Ramsey and Mark Cuban. These experiences underscore the importance of taking small steps toward big dreams, supported by the timeless content and skills gained from B-School. I invite fellow alumni to share their stories, emphasizing how the program continues to empower our business dreams. Whether you're an alum or considering joining, this episode is filled with encouragement and insights to fuel your journey.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Ready to ignite your writing journey? Five-time bestselling author and founder of the Thought Leader Academy, Sara Connell, joins us for an enlightening episode, sharing her profound insights. From the pages of her childhood journals to the grand stage of TEDx talks, Sara's story is a testament to the power of storytelling in overcoming self-doubt and setting ambitious goals. Throughout our conversation, Sara underscores the strategic role books play in building credibility and opening doors to media appearances and speaking engagements, offering a roadmap to those eager to expand their influence across various platforms.

Sara's journey isn't just about personal success—it's about how she helps others achieve their potential through the art of writing. Even amidst personal crises and professional transitions, storytelling emerges as a healing force, offering solace and courage in challenging times. This episode dives into the "SSS" (Story, Situation, Solution) framework for content creation, providing listeners with practical strategies to overcome obstacles and create impactful books. With a focus on aligning content with audience expectations, we explore how personal narratives can inspire transformation and foster deeper connections.

For those ready to take the leap into publishing, Sara lays out her seven steps to crafting a revenue-generating, bestselling book. She invites aspiring authors to trust in the uniqueness of their voices and harness modern tools to streamline the writing process. This episode is a treasure trove of actionable advice, offering insights into leveraging books to build a legacy in a digital world. Whether you're a seasoned writer or just starting out, Sara's wisdom and encouragement could be the push you need to embrace your writing journey and leave a lasting impact.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Are you ready to take your podcast to the next level or finally hit “record” on that show you’ve been dreaming about? In this episode, we’re diving into podcasting tips for every level—whether you’re a beginner just starting out or a seasoned podcaster looking to refine and grow. From defining your “why” to upgrading your production and marketing strategies, this episode is packed with actionable advice to help you succeed.

For beginners, we’ll cover how to choose the right topic and format, why pre-planning your first episodes is a game-changer, and how to stay motivated through the ups and downs of starting something new. For experienced podcasters, we’ll explore how to streamline workflows, re-engage your audience with fresh content ideas, and expand your reach through intentional marketing strategies.

No matter where you are in your podcasting journey, this episode has something for you. Tune in to learn how to simplify, refine, and grow your show—and walk away with tips to make 2025 your best podcasting year yet! 

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Sponsorship coach extraordinaire Justin Moore joins us again (for the third time!), bringing insights and strategies from his new book, "Sponsor Magnet." Have you ever wondered how to maximize your content's earning potential beyond traditional product sales? Thanks to Justin's guidance and expertise, you'll discover how 2024 became my most lucrative year through sponsorships. Prepare to overcome any doubts about monetizing your content as we dive into the heart of securing sponsorships.

Writing a book is no small feat, and we candidly share the trials and tribulations of the process, from battling writer's block to ensuring the book's reach extends far beyond the usual suspects. It's about more than just putting words on a page—it's about creating lasting educational content and expanding our impact to those who may not yet see sponsorships as their path. Join us as we celebrate the community support that fueled this journey and discuss the strategies to engage broader audiences with authenticity and purpose.

As we celebrate the launch of Sponsor Magnet, the excitement extends to our upcoming event in San Antonio, where content creators can connect with brand marketing managers and win amazing prizes. This episode isn't just about imparting knowledge; it's about building networks and community, a vital component of our success stories. Whether you're a seasoned creator or just starting, the insights and camaraderie in this conversation serve as a testament to the power of collaboration and the endless possibilities it brings.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Are you ready to transform your content strategy and harness the unique power of YouTube alongside your podcasting efforts? Join me, Crystal Profit, as we explore the art of balancing these two platforms to maximize audience engagement. Discover how integrating video into your podcast strategy can foster deeper connections and learn to navigate the challenges of podcast searchability by leveraging YouTube's algorithms and keywords. This episode is packed with insights to help you master the essentials of content planning with purpose and precision.

In this episode, I reveal my tried-and-true methods for planning content that resonates with your audience. Dive into the tools and strategies that make content creation more efficient and impactful, from using TubeBuddy and Creator Hooks Pro to leveraging ChatGPT for crafting clear outlines. We'll also discuss the delicate dance between scripted and spontaneous content and how batch planning can supercharge your productivity. By understanding your audience's needs through feedback and surveys, you can ensure your content remains relevant and engaging, keeping your listeners coming back for more.

Embrace the power of strategic content planning as I share personal anecdotes on maintaining authenticity amidst trends and the importance of aligning content with personal goals and values. Learn how to avoid the pitfalls of burnout by balancing searchability with personal interest and applying the 80/20 rule to your content creation. We'll also explore the benefits of joining Podcasters Connect, the transformative power of platforms like Asana, and more valuable tips to propel your content journey forward. Whether you're a seasoned creator or just starting out, this episode is your roadmap to content success.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Have you ever wondered what truly fuels a successful podcast? Get ready to uncover the secrets behind podcasting triumphs as we explore the vital elements of setting clear goals and maintaining unwavering consistency. Whether you're just starting or looking to elevate your show in 2025, I'll guide you through the reflection process to ensure your goals align with your motivations; from growing a business to connecting with like-minded individuals, understanding your 'why' is crucial for every podcaster. (Plus, stay tuned for exclusive details about an upcoming training session aimed at helping you thrive, stay consistent, and monetize your podcast without burning out.)

Let's face it: staying consistent can be tricky and challenging when internal and external doubts creep in. But what if you could overcome these hurdles with confidence? Using relatable metaphors like "crazy Aunt Gina," we explore podcasters' challenges and how to keep those critical voices at bay. We'll share how commitment, accountability, and streamlined processes can pave the path to success. It's not just about sticking to a schedule but defining what consistency means for you and embracing it wholeheartedly. We'll also dive into how manageable commitments can keep your passion alive and your content flowing.

Connecting with your audience is as essential as delivering consistent content. Learn from Amanda's inspiring journey, where dedication led to featuring high-profile guests and expanding her reach. You can achieve remarkable results by understanding your audience's needs and providing them with resonant messages. Whether you're beginning your podcast journey or you've been around the block, reassessing your audience's evolving needs is key. Discover how to gain clarity on your podcast's direction through journaling exercises and strategic planning, and make 2025 your year of podcasting success. Don't forget to subscribe or follow along for ongoing support and insights!

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Prepare to celebrate, reflect, and set sights on future success as we transition from 2024 to 2025. Join me on a nostalgic journey through our most impactful and memorable content from the Profit Podcast and YouTube channel. From harnessing the power of simplicity to crafting engaging podcast intros, this episode promises to equip you with valuable insights and actionable tips for your content creation journey. Inspired by lessons learned from working with a coach in 2023, we'll explore how these strategies can fuel your creative endeavors and help you connect more deeply with your audience.

We'll work our way up from the fifth to the most popular episode, uncovering the secrets behind each selection. Revisit our engaging countdown - inspired by my favorite childhood radio DJ. Whether you're curious about the implications of explicit content for podcasters, eager to discover the streamlined process of launching a new podcast, or looking for tips to enhance your teaching through content, there's something here for everyone. Plus, you'll hear about the lasting impact of our introductory episode and why it continues to draw in new listeners.

As we wrap up 2024, I'm grateful to each of you who have been part of this amazing journey. Reflecting on my evolution since 2018, it's clear that the timeless appeal of clarity and simplicity still resonates strongly. For those eyeing YouTube as a platform or those eager to join a supportive community like Podcasters Connect, this episode marks an invitation to keep the momentum going into a new year filled with potential and opportunity. Follow along, subscribe, and embrace the learning and growth that 2025 promises to bring.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Ready to transform your podcasting strategy for 2025? This episode promises to equip you with the insights and tools needed to navigate the ever-evolving podcasting landscape. Discover how the rise of video podcasts and niche-specific communities like Podcasters Connect are reshaping how we engage with audiences. You'll learn how to harness these trends to boost connection and explore the potential of interactive podcasts and AI to elevate your content game.

Imagine the freedom of diversified income streams in podcasting. We share our journey from relying solely on courses to embracing services, affiliates, sponsorships, and partnerships. This episode highlights the importance of a robust, multifaceted content strategy to reach wider audiences across multiple platforms. With the increasing competition fueled by AI and technology, the secret to standing out is showcasing your authentic voice and genuine expertise.

Balancing your podcasting dreams with your personal life is crucial, and we open up about planning intentional breaks to spend quality time with family. Learn how strategic batching and effective planning can keep your content flowing seamlessly. We encourage you to reflect on your aspirations for the future and invite you to join our community through feedback and shared dreams. Get ready to embark on a journey toward success, both personally and professionally, in the podcasting world.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)