British Chamber Shanghai – Live Lounge Podcast Podcast Artwork Image
British Chamber Shanghai – Live Lounge Podcast
LL#3: Launching your brand in China
November 13, 2018 Marketing Focus Group Chair: Kirsten Johnston

This time, our expert panel will share stories about how to launch a brand in China. Supported by a legal and marketing expertise, the panel will dispel myths, and arm you with essential knowledge to better your own approach in the China market. Topics include:

  • how to get started and dispel common myths;
  • protecting your intellectual property and growing your brand in China;
  • adapting to the local mindset and building local alliances;
  • how to combat sudden policy changes and navigate government regulations;
  • protecting your brand cross-border.

Host: Kirsten Johnston, CEO of JWDK

Panelists:
Michael Norris, Research Manager, Resonance
Harold Broese van Groenou, Owner XIX Spirit; Co-founder & Director Gotham East
Matthew Waddick, Founder, Shanghai Customs
Karen Hao, Attorney at Law, Hong Fang Law

If you would like to get in touch with the speaker, please email janet.jiang@britishchambershanghai.org

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