If you're headed to Vegas for CBC, here's your local's guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars named after celebrities. This guide isn’t for that. 

This is for folks looking for local secrets and undercover gems. If you’re in search of the best craft beer in town, delicious food that won’t blow your budget, or just some help to not feel lost, you’ll find it here. 

Welcome to Fabulous Las Vegas! 

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We're joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is packed with valuable insight into how that works and other trends for maximizing profits. 

Derek and Small Batch Standard are also giving you a FREE 2-page Business Unit Breakdown report. Just head to sbstandard.com/hop to take advantage. 

You can also connect with Derek on LinkedIn at linkedin.com/in/dereksmith9/ or by emailing him at derek@sbstandard.com. 

Learn more about Small Batch Standard at sbstandard.com 

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This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

This month, we're talking about: 

• Marketing a brewery in a remote location
• Tips for promoting a seasonal beer garden 
• Which website builder to use for your brewery

Want to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. 

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This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

This month, we're talking about: 

• Meta/Facebook account violations and how to get out of them
• Spam Messages within Meta Manager
• Best practices for sharing marketing assets

Want to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. 


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Intro/Outro Music by ComaStudio from Pixabay 

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This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. 

This month, we're talking about: 

• Where to get the most bang for your buck with digital marketing right now
• Whether or not you should use cloud storage systems 
• Promotional timelines for events like Valentine's Day and Super Bowl 

Want to get your questions answered next month? Shoot us an email at podcast@gethoptimized.com. 


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Intro/Outro Music by ComaStudio from Pixabay 

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Really excited to chat Label and Package Design with a pro like Jillian. She's got a TON of experience and has done work for some great brands like Central Waters, Omni, and Lagersmith. Whether you are working with designers or doing design yourself, there is a lot to glean from this interview. 

Learn more about Jillian and her company, Elbongürk, at www.elbongurk.com 

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When I hear "app," I usually cringe a little bit. There are seemingly a million of them out there and it's hard to find anything that actually works... But I tell you what, a new-ish app called Crackem has actually proven some success.

Founded by Aubrey Perry on the heels of the pandemic, Crackem is helping breweries 4X their return on investment into their program that gamifies user visits and rewards. Plus, they have over 4,000 active venues in all 50 states. So there is at least something working and worth asking a few questions about, right? 

Check out the full interview and learn more about Crackem at crackem.us

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A website is one of the most essential components of a marketing strategy, but building one can be downright painful. So how can you better navigate the process? 

We're joined by website expert Marcus Ohanesian, Founder of Perfect Evolution, to discuss website design and how to better plan for the process yourself. Marcus has over a decade of experience building websites and has lots of experience working with breweries too. 

So whether you're shopping for website builders right now, planning to DIY, or considering a redesign, this podcast will be super helpful. 

And if you want to get in touch with Marcus and his website design company, head over to www.perfectevolution.xyz

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We recently had a neat conversation about T-90 pellets. More specifically about their efficiencies… and inefficiencies. Our good friend Chris Holden chimed in on the topic. He is the dude heading up sales and marketing for The Hop Guild up in New York.

So if you're a brewer, you're going to be fascinated by what Chris has to say about ways you can save money, produce more revenue per batch, save water, and more.

This conversation is also for the folks selling products to brewers - hops, grain, stickers, tap handles, etc. There's a subtext to this conversation about understanding what problems you solve for your customer and communicating the value around those problems.

You're gonna love it. 

If you want to find out more about The Hop Guild and their new HOPSAUCE product, head to thehopguild.com/hopsauce 

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We've got a story for you. It starts with a couple of buddies who met in college, graduated, and then decided to start a brewery together. Since then, they have grown the brewery to be quite a staple in their community.

In fact, their beer is served around the world, including in Virginia. New York, the United Kingdom, Europe, Asia, and even New Zealand. So what started out as just a couple of buddies in college has grown into something quite amazing. We're talking about the Virginia Beer Co and were joined by founders Chris Smith and Robby Willey on the latest Get Hoptimized Podcast.

We could have them on just because they've grown a successful brewery, but they've recently gone through a rebranding which we thought was especially fascinating. So, dive into this episode to hear about why they decided to update the brand and what their experience was like along the way.

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Andrew Coplon joins us to answer some questions about the upcoming Craft Beer Professionals Connects Workshop in Milwaukee this June. Their event is very different from other conferences/expos, and we wanted to uncover what actually makes it so unique. Andrew answers a ton of questions and shares a little secret about the event that you won't find online.

To register and learn more about CBP Connects, go to craftbeerprofessionals.org/cbp-connects

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We FINALLY get to talk about NA beer! Our Guest, Alan Lapoint from 1820 Brewing, geeks out with us. We talked about branding, the brewing process, and how the e-commerce business model works for Non-Alcoholic beer.

For all our listeners, 1820 is offering 20% off on their website when you use the code Gethop20. Just head to 1820brewing.com and get some of their amazing N/A beer shipped right to you.

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We get an insider preview of the Craft Brewers Conference in Nashville this May. Ann Obenchain, Marketing & Communications Director for the Brewers Association, joins us. She answers questions about how to make the most of your conference experience, where to find the best Nashville hot chicken, and more. 

Learn more about CBC and register at www.craftbrewersconference.com

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We're joined by Kary Shumway of Craft Brewery Financial Training to talk about how to better control costs in 2023. A very timely episode considering the current economic climate. Even if we weren't dealing with a recession or inflation, the insights from Kary on this topic are still really useful. 

If you are looking for more financial insight, head to Kary's website, www.craftbreweryfinance.com. 

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An article from Marketing Brew about Dry January trends data raises some questions about the hype vs. participation of Dry January.  We take a look at the data ourselves and give an analysis. Then, we take a look at Google Trends data for Valentine's Day, Super Bowl, and St. Patrick's Day. 

Reference: https://www.marketingbrew.com/stories/2023/01/25/how-alcohol-brands-are-embracing-the-rise-of-dry-january

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This week, we're changing things up with the podcast format. We'll be reviewing a few pieces of news relevant to the craft beverage industry and marketing. Links to the articles discussed in this episode can be found on our blog at gethoptimized.com. 

News This Week: 
- Buddhist sue over beer name
- Drinkers might be less price sensitive than we thought
- Fat Tire has a new look
- Instagram reveals new feed filtering controls
- The Twitter rival you've never heard of
- AI and retail inventory tech

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When we think about Public Relations, a lot of questions come to mind. 
As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean?  How can you get started with PR??? 

So many questions... 

In short, YES! You should absolutely care about PR. 

To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York. 

Kevin is one of the few people who has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC (Kevin York Communications), he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli’s global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers. 

KYC is hosting a new conference all about marketing in the craft beverage industry called Beer Amplified. The idea is to bring marketing people from lots of different industries (not just beer) and have them share their insights to craft beer industry people. 

The conference takes place this March in Boston. You can learn more at Beeramplified.com

You can also learn more about Kevin's company at kevinyorkcomms.com

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A topic that pops up frequently in online craft beer groups and forums is LOYALTY PROGRAMS, and with good reason. There is seemingly a ton of potential value to be leveraged with a loyalty program, but unlocking that value can be tricky. 

Enter today’s guest, Jackson Boyer. 

He’s an expert on marketing, tech, and has a background in venture capital too. But he’s also doing some really interesting work with breweries (and other local businesses) when it comes to loyalty programs.

He’s a founder of BuddyTexts and they offer a sort of hybrid loyalty program / text message marketing / e-commerce service. 

I’ve been chatting with Jackson for a few months and finally convinced him to come on the show to share some insight with us. 

Jackson has also agreed to hook our listeners up with a FREE month of BuddyTexts service. Just mention the Get Hoptimized Podcast and they’ll get you taken care of. 

More info at buddytexts.com or by emailing jackson@buddytexts.com 

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Last year, Aaron (cofounder, Bent Water Brewing) launched Common Hope, the first-ever nationwide collaborative craft beer initiative to bring Parkinson's disease awareness. Bent Water was able to partner with The Michael J. Fox Foundation so that a portion of beer sales will be donated to this important non-profit. Bent Water was able to get breweries across the country to participate, like Harpoon, Fat Bottom Brewing, The Bronx Brewery, and more.

Aaron joined us on the show to chat about their new initiative and answer some questions on beer collaborations, branding, and more. 

Learn more about Common Hope at www.commonhopebeer.com

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Imagine a more creative and environmentally friendly label design process that was also great for smaller print runs... That's what direct-to-can digital printing and the folks over at the Craft Beverage Warehouse are about. Kyle Stephens is one of the founders of CBW. He was kind enough to join us on the podcast to talk about their process and share his thoughts on label designs. 

You can learn more about Kyle and Craft Beer Warehouse at www.craftbevwarehouse.com

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West Sixth Brewing is an award-winning brewery based in Lexington, Kentucky. They operate taprooms in Lexington, Louisville, and Newport. Plus they also have a farm in Frankfort. 
 
They've raised more than $1 million for nonprofits.

Kelly has been with them since the beginning as their 6th employee (now they have more than 100) and first marketing-focused employee. She's driven all marketing and branding for the brewing since. As part of her role, she also oversees the events team, which appears at more than 500 events throughout Kentucky annually.

Learn more about West Sixth at westsixth.com

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Understanding the steps someone takes to become your customer is critical to the success of your marketing strategy. Doing so will help you better communicate with your target audience, convert them into paying customers, and inspire them to refer you to even more people. 

Us marketing geeks refer to these steps as the customer journey, and we want to take this opportunity to unpack the concept. To help demystify the marketing-speak, we invited Sara Nay (COO of Duct Tape Marketing) on to the Get Hoptimized Podcast. 

Have a listen, it’s a half-hour well worth your time. 

Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast.  With 12+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.  Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.  

Learn more at: 
https://ducttapemarketing.com/

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Whether you are speaking to your taproom team or through your phone to your brewery's social media audience, communication is a vital component of your business. So it's not a stretch to conclude that communicating effectively will help you grow your brewery business too. That's why we invited Brenden on the show. 

Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.

Brenden does a FREE 90 minute training on effective communication over Zoom every few weeks. It's LIVE and interactive, it is not a webinar. He's coaching a bunch of people for free on the call directly. Here are some topics they cover:

1. How to Present Succinctly

2. How to Run Effective Meetings

3. How to Master Presentation Confidence

4. How to Present Yourself Effectively in Any Setting

Learn more at:
https://www.rockstarcommunicator.com/

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Growing your social following is challenging and starting from zero is one of, if not the, hardest part. So let's talk about how to grow from zero with someone who has a lot of experience in this category.

Prithvi Madhukar aka The Marketing Nomad has been a digital entrepreneur and business owner for the past two years. She is also a podcaster (Top 100 in Marketing for India), a YouTube vlogger, an Etsy shop owner, a content creator, and a nano-influencer. Prithvi is a Marketing Strategy Consultant and the CEO of her own Marketing Consultancy firm, The Marketing Nomad LLC. She has successfully worked with 60+ clients from 8 different countries in the past year of her entrepreneurship journey.

She started from scratch and built an online business that knows no borders and allows her to be a digital nomad. She also enjoys Bollywood dancing in her free time.

ENTER TO WIN A COPY OF PRIT'S NEW E-BOOK "ZERO TO 4"
Just shoot an email to info@gethoptimized.com with the subject line "zero to 4" and you'll be entered to win. 

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What are the best ways to create value with your taproom guests? How do you communicate that value effectively? Answering those questions will help you improve marketing, increase sales, and grow your brewery. 

That's why we had Andrew on the show. He has a ton of experience helping breweries uncover that value through his work with Secret Hopper. Andrew and his team have interviewed hundreds of taproom guests and compiled mountains of data centered around creating more value. 

We discuss loyalty programs, memberships, board games, and more. It's an enlightening conversation that you can't miss! 

If you'd like to learn more about Andrew or Secret Hopper, head to secrethopper.com

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