Today’s guest has had quite the whirlwind of a year! That entails the birth of a new baby, a marriage, a major location move and becoming a CEO after graduating Stanford’s MBA program only four years ago. But for Christina Martinez, who majored in microbiology at Princeton as an undergraduate, only motherhood seems to be the biggest challenge. She quickly acclimated as CEO of Traject, a company that handles digital marketing needs for SMBs. She credits the people she works with for her ability to learn fast and manage tasks well. Christina says that by saying “yes” to new roles and challenges, rather than following a specific strict trajectory from one’s college days, she accomplished things she had never envisioned and now greatly enjoys. Hear more about how this microbiology major and former Teach For America educator ended up as a leader in the tech space, helping companies with social media, reputation management, SEO visibility and giving them an underlying data product to tie all those marketing assets together. She and Traject are intent on helping small to mid-sized businesses manage their marketing needs so they can focus on their day to day business and operations.