How to Run Facebook & Instagram Ads to a Lead Magnet on a Mailchimp Landing Page

The Art of Online Business

The Art of Online Business
How to Run Facebook & Instagram Ads to a Lead Magnet on a Mailchimp Landing Page
May 26, 2025 Episode 953
Kwadwo [QUĀY.jo] Sampany-Kessie

Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing?

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I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp’s limitations), why it’s important to have a separate landing page just for your ads, and how to tag ad traffic so you know what’s actually working.

You also learn why you shouldn’t deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!




Watch this episode on YouTube!


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